Behind The Brand

In this special episode, Mingle Seasoning founder Jordyn Evans and I discuss her most recent viral PR campaign in detail, chat about her growth as a business owner since her first appearance on the podcast and candidly share our working relationship.I also announce that this podcast will be taking an indefinite break while I focus on running Sunday Agency. Thank you everyone for listening over the last three years. Keep in touch with me on IG @sundayagency.pr and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath. Find The Natal Naturopath on IG @thenatalnaturopath Hosted on Acast. See acast.com/privacy for more information.

From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath. Find The Natal Naturopath on IG @thenatalnaturopath Hosted on Acast. See acast.com/privacy for more information.

Bright, colourful, bold and transcending trends - that's Sage x Clare. I sit down with founder Phoebe Bell and get her insights and answers in this actionable 5 Questions episode.Find Sage x Clare on IG @sageandclareFind Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Bright, colourful, bold and transcending trends - that's Sage x Clare. In this episode I chat with founder Phoebe Bell on the 10 year journey of Sage x Clare, from a spark of passion for textiles ignited on a trip to India, to building a team and cult lifestyle brand.Find Sage x Clare on IG @sageandclareFind Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Get down to business with Leigh Campbell, cofounder of Brillo Beauty in today's 5 Questions hot-seat.Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

What happens when a beauty expert meets a parenting expert? They start a beauty business especially for mums - Brillo!In this episode I chat with cofounder Leigh Campbell about her journey through some of Australia's biggest media titles and now into being a product based business owner in the beauty space. We discuss successful business partnerships, formulating new beauty products, launching an online brand (just one year ago!) and partnering strategically with retailers.Find Brillo Beauty on IG at @brillobeauty.coFor more find Good Times Great Brands podcast on IG at @goodtimesgreatbrands and on TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

This 5 Questions episode is with the cofounder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?!That guest is Ant Morell, cofounder of BOUNCE Inc. and this is the Good Times Great Brands rapid-fire question mini-episode.Find more on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Today I am talking to the founder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?!I haven't really had the opportunity to chat with anyone from the attraction/entertainment industry on this podcast before. It's a really tough industry to get started in, to bring fresh customers into and of course an industry that really felt the weight of the covid lockdowns over the last few years. I talk about all these things and more in today's episode with Ant Morell, founder of global phenomenon Bounce!Find more on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Get down to business with Bree Johnson, cofounder for Frank Body and Willow & Blake in today's 5 Questions hot-seat. Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

There's no way you could be in the Australian small business scene and not know today's guest. Bree Johnson is a cofounder of creative agency Willow & Blake and international beauty success story Frank Body. We are covering it ALL in this episode - from starting her entrepreneurship journey by launching a creative agency, bringing a beauty product to market and then seeing explosive growth both online and in national and international retailers, to all the common mistakes she sees businesses make when it comes to branding - and finally our thoughts on girlboss hustle culture and language and the vibe shift in the entrepreneurship space. Keen to learn more from Bree? Check out Of Course to become a branding expert - https://course.willowandblake.com/For more find us on Instagram @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Find out from July Luggage founder Athan Didaskalou: favourite program or business tool, first role hired for, biggest business challenge to date, common mistakes he sees small businesses making, favourite business book or inspiration. For more follow the podcast on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Marketing Mini - Want to know the 5 most common mistakes I see entrepreneurs and small business owners make when they pitch to the media? Then this episode is for you. Don't pitch the media until you have listened to this ep!For more PR for small business tips follow @sundayagency on TikTok and @sundayagency.pr on Instagramvisit sundayagency.com.au Hosted on Acast. See acast.com/privacy for more information.

We are BACK for a new year and new season - and with a new name! Welcome to the Good Times Great Brands Podcast. Today I chat to co-founder of Australian luggage brand July - Athan Didaskalou and PR & Partnerships Lead at July, Lily Rayner. We are covering it ALL in this episode - startup funding, international expansion, retail partnerships, affiliate marketing and incredible partnerships - including their upcoming partnership with the Australian Olympics team. Find July online and on IG at july.com.au and @julyFollow Good Times Great Brands Podcast on IG @goodtimesgreatbrands Hosted on Acast. See acast.com/privacy for more information.

Want to know what you should be pitching to the media in March? Today's Marketing Mini gives you all the insight on what needs to be in your small business PR strategy this month. Want more PR for small business goodness? Find @sundayagency.pr on Instagram and @sundayagency on TikTok Hosted on Acast. See acast.com/privacy for more information.

Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and family life with her partner and three kids. Anaita's journey is a testament to resilience and adaptability. Balancing the demands of running a business with a family dynamic means work is seamlessly integrated into their lives, making it enjoyable for the kids but flexible enough for family needs. She candidly shares the tough decisions they made, including downsizing and adjusting business operations due to cash flow issues. Anaita emphasises the critical importance of cutting back to essentials for brand survival, regardless of its success. Throughout the episode, Anaita reflects on the strength of personal branding and how it has been a lifeline during challenging periods in their businesses. The ability to find a tolerable way to provide value has not only strengthened the Hero Packaging brand but has also infused financial support into their other ventures. Join us for this insightful conversation as Anaita Sarkar shares her entrepreneurial journey, demonstrating the resilience needed to navigate the highs and lows of business. Find Hero Packaging on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok

Step into the world of beauty entrepreneurship with Stacey Hollands, the visionary force behind Lust Minerals. With a decade of experience in the beauty industry, Stacey's journey is a masterclass in blending passion, business acumen, and a sky's-the-limit mindset inherited from her entrepreneurial parents. Stacey's unique path involved convincing her parents to let her finish school early to pursue beauty school, setting the stage for a career that seamlessly evolved from B2B sales to dominating the e-commerce space. The strategic shift from B2B to e-commerce was driven by Stacey's astute understanding of salon needs, acquired during her time in the industry. As demand surged, the Lust Minerals team expanded, overcoming skill shortages by bringing in specialised talent. In 2020, Lust Minerals underwent a $300k rebranding, a testament to Stacey's commitment to ensuring the brand's aesthetic matched the quality of its products. The brand not only sells beauty products but also invests in its community through initiatives like Lust Beauty School, a free resource reinforcing their commitment to community building. Stacey shares invaluable insights about inspiration, cautioning against getting stuck in the comparison game and encouraging entrepreneurs to draw inspiration from their communities and, most importantly, from within. Find Lust Minerals on Instagram, and visit their website Connect with Behind the Brand on Instagram and TikTok

In this compelling episode of Behind the Brand, we explore the remarkable journey of Kym O'Leary, the visionary behind COgear, a pioneering brand that specialises in bespoke safety and worksite wear for women in the mining industry. Kym's story is a testament to resilience and determination, as she defied the odds to bring her unique products to a traditionally male-dominated sector. Kym's path was far from conventional; she dropped out of school at 15, only to find her way back through TAFE and eventually into the mines of Queensland. Learning on the job, she identified a significant gap in the market for women's bespoke mining wear. With no business background and limited access to the internet in remote mine sites, Kym embarked on a challenging journey, including facing failures along the way. Despite early setbacks and her initial design's flaws, Kym's unwavering determination led her to quit her job and embark on an epic journey, travelling across the country, door-to-door, to sell her products. Her fortunes took a turn when BHP recognized the need for women's mining wear, and they offered to support her with a minimum order quantity. This provided the breakthrough she needed, and COgear soon found its place in the mining industry. Kym's story is a testament to the resilience and adaptability of small businesses, and her willingness to bend her business around her life showcases the incredible power of determination. Join us for this inspiring conversation with Kym O'Leary, where we explore her incredible journey, the challenges she overcame, and her passion for making workwear tailored to women in the mining industry. Find COgear on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok

Today we have the pleasure of delving into the delightful world of healthy confectionery with Daniel Kitay, the founder of FUNDAY Sweets. Daniel's journey is a testament to his passion for wellness and his bold leap from a well-paid job into the entrepreneurial realm. With a background in regulatory aspects of products, primarily in the wellness industry, he applied his knowledge to create gummy products that would revolutionise the confectionery market. FUNDAY Sweets experienced significant growth, thanks to a pivotal moment when Chemist Warehouse placed a substantial initial order and their own online store flourished. Daniel discusses the challenges of breaking into major retailers like Woolworths and Coles, emphasising that the days of easily securing a spot on their shelves are gone. He highlights the competitive nature of the food and beverage industry, where the first few weeks can determine a product's fate. Daniel shares a valuable perspective on the notion of quitting, asserting that quitting at the right time can be a positive decision. The future for FUNDAY Sweets looks promising, with plans to expand to more retailers in Australia and exploring opportunities for global expansion. Tune in to explore the sweet success story of FUNDAY Sweets and Daniel Kitay's journey to healthier confectionery. Find FUNDAY on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok

In this episode we embark on an inspiring journey with Barb De Corti, the visionary behind ENJO Australia, a brand that has redefined cleaning for the better. Barb's journey began with a personal struggle - her young son's severe asthma. Unaware of the harmful impact of cleaning chemicals on his health, Barb's life took a transformative turn when she discovered the wonders of ENJO during her time in Austria, a product extensively used in Western Europe and Scandinavia. Upon returning home, Barb introduced ENJO to her friends and family, sparking immense interest. Recognizing the potential to make a difference in people's lives, she invested her entire life savings of $40,000 to launch ENJO Australia. The direct selling method, which allowed her to demonstrate the product's effectiveness, proved to be the best way to share the ENJO experience. This method not only transformed the cleaning industry but also provided an opportunity for individuals to reenter the workforce and learn the ropes of establishing their own businesses. Throughout the episode, Barb shares some impactful book recommendations that have guided her on her entrepreneurial journey, including "Atomic Habits" by James Clear, "Find Your Why" by Simon Sinek, "Diary of a CEO" by Steve Bartlett, and the work of Brené Brown. She emphasises the importance of passion, purpose, and profit in driving her mission. Barb also touches on the ebb and flow of direct selling consultants, highlighting the impact of changes in the workforce, particularly following the COVID-19 pandemic. To adapt, ENJO Australia transitioned to e-commerce while still incorporating consultants into the process. Find ENJO on Instagram, and visit their website Connect with Behind the Brand on Instagram and TikTok

In this episode we delve into the fascinating journey of Mike Halligan, the entrepreneurial mind behind Scratch, an e-commerce venture that has discovered the hidden opportunity in what some might consider the "boring stuff" - dog food. Together with his partner, Doug, Mike ventured into this niche market, applying a methodical approach to every aspect of their business. What sets Scratch apart is their commitment to staying true to their vision. Unlike many startups rushing for VC funding and exponential scaling, Mike and his team have maintained a steady and thoughtful course, keeping the same core team throughout their journey, with just two exceptions. They have chosen not to invest heavily in events or big marketing campaigns, instead focusing on product quality and customer service. In a market dominated by giant multinational companies, Scratch stands out by prioritising dog health above all else. Their commitment to delivering a quality product and excellent service has given them a voice far louder than their size would suggest. Mike shares his vision for the future, which includes exploring research and development to introduce new products in the coming years. Find Scratch on Instagram, and visit their website Connect with Behind the Brand on Instagram and TikTok

In this episode, we're diving into the heartwarming journey of Colbee Mifsud, the creative genius behind Sweater Club. Colbee's story is one of sheer determination and learning on the go as she embarked on a business journey with no prior knowledge of embroidery. She shares how her mom's encouragement led her to buy a sewing machine and pester the local sewing shop experts for guidance, all while documenting her learning process on Instagram. Colbee's timing couldn't have been better, as Instagram became the platform where she introduced her journey to a captivated audience. With a focus on building a strong connection with her customers, Colbee discusses her commitment to maintaining a sense of community, even at the cost of rapid growth opportunities. She also highlights the importance of authenticity and her gratitude for the supportive relationship she shares with the Shameless podcast hosts, who have been instrumental in her growth. While Colbee acknowledges that she could use more marketing avenues, she prefers not to overwhelm her audience with excessive promotions. Instead, she believes in offering a seamless user experience and refrains from overusing discount codes to avoid overwhelming her capacity. Colbee's message is clear: you can turn your passion into a business, and she's living proof of that. Find Sweater Club on Instagram, and visit their website Connect with Behind the Brand on Instagram and TikTok

In this episode, we have the incredible Victoria Devine, a powerhouse in the finance world and the mastermind behind Zella and She's On The Money. As a business owner, author, and columnist, Victoria shares her expertise on keeping your business finances healthy and thriving. With her podcast boasting a staggering 1.5 million monthly listeners, Victoria has become a trusted voice for millennial women seeking financial empowerment. Victoria's journey is nothing short of inspiring, with over 500 episodes of her She's On The Money podcast offering invaluable insights into personal and business debt, hiring for business support, and the unique challenges she's faced as a young woman in finance. She emphasises the importance of surrounding yourself with individuals who truly understand your journey and navigating situations where your business needs funding, but the client may not be the right fit. In this episode, Victoria opens up about her thoughts on the profit-first model and shares her strategies for setting up finance structures that support business growth. As the "Finance Girlie," she embodies the principles of earning, spending, owning, and owing, and discusses the power of personal branding in establishing her expertise. Find She's on the Money on Instagram, and visit Zella's website and the She's On the Money website.Connect with Behind the Brand on Instagram and TikTok

Jessy Marshall is the brilliant mind behind boutique PR agency Hive HQ based in Sydney, specialising in beauty and fashion clients. Drawing on her experiences, including her internship at Mammamia, Jessy joins me to dive deep into the ever-evolving landscape of public relations and media. Is media really dead? Join us as Jessy, armed with her expertise, engages in a candid discussion about the shifting dynamics of media and exploring the credibility that media exposure can bring to brands. We also touch on the age-old debate of whether a PR agency is essential or if handling PR yourself is equally effective. With Jessy's unique perspective, coupled with the passion for clients wins, she's able to share valuable insights into the intricate realm of managing expectations, the significance of media kits and the organising impactful launch events for small businesses that leave a lasting impression.  Find Hive HQ on ⁠Instagram⁠, and visit their ⁠website⁠ Connect with Behind the Brand on⁠ Instagram⁠ and ⁠TikTok

In this episode, we dive deep into the ever-evolving world of social media strategy with the brilliant Nat Welfare, Founder of SZN Social. Nat shares valuable insights on the intricacies of effective social media posting, debunking myths about frequency and emphasising the importance of quality over quantity. Nat provides real-world examples of SZN Social's content that garnered up to 7 million views, revealing the power of controversy in driving viral engagement. From sparking conversations in the comments to using hooks and purpose-driven content on TikTok, Nat delves into the nuances of content creation across different platforms. The episode sheds light on the distinctions between TikTok and Instagram content creation, the significance of repetition in conveying your message, and successful brand examples. Nat also explains why SZN Social doesn't blindly follow TikTok trends and how paid ads play a crucial role in a well-rounded social media strategy. Find SZN Social on Instagram, and visit their website Connect with Behind the Brand on Instagram and TikTok

In today's episode we're thrilled to have Jess Ruhfus, the mastermind behind Collabosaurus, and No. 2 as our guest. Jess specialises in the art of creating brand partnerships that truly convert. She shares the fascinating story of how a serendipitous moment at an event led to the inception of Collabosaurus, a platform that matches brands for win-win collaborations. Collaboration, often underestimated in marketing, is at the heart of what Jess and Collabosaurus do. Jess explains that it's one of the most cost-effective ways to promote your brand, allowing you to leverage not just finances, but also audiences, skill sets, and products.  The beauty of collaboration lies in creating content while working together, making it a win-win for both parties. Throughout the episode, Jess highlights inspiring success stories and emphasises the importance of showing up for the other brand in a collaboration, clear communication, and aligning goals. Find Collabosaurus on Instagram, and visit their website. Check out No. 2 on Instagram, and visit their website. Connect with Behind the Brand on Instagram and TikTok

In the second instalment of our Mid Year Marketing series, Founder of #gifted and The Right Fit joins me to talk about the world of influencer marketing. Venturing beyond the conventional, Taryn Williams embarked on building an app to streamline payroll and scheduling for her modelling agency. Little did she know that this internal tool would evolve into a client-facing application. Fast forward to #gifted, a trailblazing platform that bridges the gap between sponsored products and influencers, Taryn shares her insights on influencer marketing, from broad practices to valuable do's and don'ts. As the landscape of social media marketing evolves, Taryn's wisdom shines through as she emphasises the importance of leveraging influencers' content creation skills while providing clear guidelines. Join us as we uncover unconventional yet rewarding marketing avenues like Pinterest, podcasts, and even employees. Throughout the episode, Taryn provides a wealth of advice, encouraging listeners to focus on what resonates personally rather than chasing every new trend. Find #gifted on Instagram, and download the #gifted app.Connect with Behind the Brand on Instagram and TikTok

In this first instalment of our Mid Year Marketing series, we delve into the captivating world of podcasting and community building with a remarkable guest, Sophie Walker, the creative force behind Australian Birth Stories. Tune in as we explore the inspiring narrative of how Sophie transformed her traumatic birth experience into a thriving platform that has garnered a staggering 13.5 million downloads and beyond. Sophie has successfully built a huge online community, of 155k on Instagram and she shares her journey of monetising the podcast through digital products, books and advertising. Discover the motivation behind Sophie's journey - a desire to share her own birth story and others', with a focus on education and empowerment in the unique Australian context. The Australian Birth Stories podcast was born out of a genuine gap in the market. Sophie never anticipated the overwhelming love and reception it would receive. With Australian celebrity guests and a well-structured content-sharing framework, the podcast has made a significant impact in the lives of so many. Sophie discusses the process of creating her own business coaching course and publishing a book, along with insights into the behind-the-scenes production of the podcast. Find Australian Birth Stories on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok

I'm thrilled to have Kayla Houlihan back for a third time to delve into the exciting topic of the sale of Tribe Skincare, a brand that has captured hearts and skin-care routines across Australia. Tune in as Kayla shares her insights into the recent acquisition of Tribe Skincare and provides a sneak peek into what lies ahead for the brand. Tribe Skincare, with its focus on sensitive skin and its array of all-natural, vegan-friendly, and cruelty-free products, has cultivated a dedicated following over its 6-year journey. Kayla discusses the transition of ownership, the diligent process of evaluating offers, and why she chose to remain the face of the brand despite handing over full ownership. From rejecting initial offers to conducting thorough SWOT analysis, Kayla offers advice on what to consider when selling your brand and the importance of having your financial records and processes in impeccable shape. She unveils the strategies she employed to keep the deal under wraps until it was officially sealed and the valuable lessons she learned regarding staffing dynamics with new owners. Join us in this insightful episode as Kayla Houlihan shares her firsthand experience, the challenges she encountered, and the invaluable insights she gained during the sale of Tribe Skincare. And remember, if something evokes jealousy within you, lean into it - it could be the key to your next great adventure. Find Kayla on Instagram, and visit the Tribe Skincare websiteConnect with Behind the Brand on Instagram and TikTok

In this episode, I sit down with the visionary entrepreneur Sophie Doyle, the mastermind behind The Fable, a flourishing online brand specialising in silk tops and sleepwear that has been redefining elegance since its inception in 2015. The Fable was born out of Sophie's desire for the ultimate silk shirt. Drawing inspiration from the enchanting silk factories in India, Sophie embarked on a journey that encountered cultural barriers and challenges. Tune in to discover how Sophie navigated these obstacles and learned the power of persistence in overcoming barriers. She reveals the mantra that guided her - if you can push hard enough, you can achieve what you need, even in unfamiliar territories. Starting with just three colours and a bootstrap mindset, Sophie advocates for the philosophy of doing one thing and doing it well. She delves into the concept of cost per wear and how quality pieces endure. The unexpected turn of events brought about by the COVID-19 pandemic compelled The Fable to expand internationally, driven by changing consumer behaviours and needs. Sophie takes us behind the scenes as she unravels the process of mastering both development and e-commerce. Her passion for her business shines through as she shares how she embraced the chaos and unpredictability of entrepreneurship. Join us for this compelling episode as we explore the silk-spun journey of Sophie Doyle and her unending quest for elegance and excellence with The Fable. Find The Fable on Instagram, @fablearchive, and visit their website Connect with Behind the Brand on Instagram and TikTok

Join us in this exciting episode as we sit down with the talented twin sisters Alisa and Lysandra Fraser, renowned interior designers turned eco-warrior entrepreneurs. They share their inspiring journey of identifying a gap in the market and creating the beautifully designed personal care products brand, AL.ive Body, to transform homes into havens combining beauty and self-care. Coming to us live from a bustling building site, Alisa and Lysandra take us back to life before "The Block" fame and how their passion for interior design laid the groundwork for AL.ive Body's success. With a product range now boasting 7 captivating colors, they recount the challenges they faced along the way, from managing suppliers to building a dedicated team and navigating cash flow. Launching their venture during the unprecedented COVID lockdowns presented its own set of obstacles, but the resilient duo persevered and found their way to thrive. They divulge how they split their time and have overcome teething issues, ultimately finding their groove as business partners and sisters. With e-commerce sales soaring to over 100% growth in the past 12 months, Alisa and Lysandra share their secrets to success - sticking to their strengths and wisely outsourcing where weaknesses lie. Don't miss this power-packed episode as they offer valuable tips for other e-commerce brands looking to make a mark in the competitive world of sustainable and stylish personal care products. Find AL.ive Body on Instagram, @al.ive_body, @al.ive_baby, @alisa_lysandra and visit their website Connect with Behind the Brand on Instagram and TikTok

Today we take a journey with Mike Smith, the visionary mind behind Zero Co., an innovative zero waste household product that's taking the world by storm. Tune in as we uncover how their groundbreaking crowdfunding campaign raised a staggering $5 million in just over 5 hours. Inspiration can strike at the most unexpected moments, and for Mike, it was during a life-changing trip to 27 countries with his now wife. Witnessing the heartbreaking sight of rubbish strewn across even the most remote places, they were spurred to take action. Learn how this eye-opening journey led to the creation of Zero Co., a company driven by a passion to make a difference and create a cleaner world. Crowdfunding campaigns can be a make-or-break moment for aspiring entrepreneurs. Mike shares the remarkable story of Zero Co.'s campaign, which rallied 3,200 stakeholders to support their mission. Discover invaluable advice on how to build a strong community around a crowdfunding campaign and leverage the power of collective action. Mike discusses why authenticity and admitting mistakes are the keys to connecting with consumers who yearn for companies that genuinely care about their impact on the planet. Join us as we explore the fascinating journey of getting Zero Co. products into major retailers like Woolies and get a sneak peek into the exciting new products soon to be unveiled in the Zero Co. range. This episode is a testament to the power of passion, perseverance, and a shared vision to create a sustainable future for generations to come. Find Zero Co. on Instagram and visit their website Connect with Behind the Brand on Instagram and TikTok

If you love business and marketing - then you are going to LOVE this episode! Rachael is the founder of acne specialist brand tbh Skincare, and is one of the most knowledgeable marketing minds I have had on the podcast to date.  From identifying a business opportunity based on her own needs, technology licensing, influencer marketing, marketing funnels, ambassadors and brands mergers, this episode covers it all.  Find tbh Skincare on IG @tbhskincare_ and Rachael @rachhwilde For more from Behind the Brand find us on IG and TikTok @behindthebrand.podcast 

Come with me on a chocolate-y business journey with none other than the man himself, Pana Barbounis of Pana Organic. To say I was fan-girling all episode would be an understatement. I am not only a loyal customer of the Pana Organic brand, but have watched the business grow and grow and grow since it's early days.  Pana and I chat about his personal development journey that ultimately led him to create a brand with such strong values, the decision to open cafes and retail stores, how the brand expanded overseas, taking on investors and moving into major retailers - and so much more! Find Pana Organic on Instagram @pana_organic Find Behind the Brand Podcast on Instagram and TikTok @behindthebrand.podcast

Today we are getting DEEP, and talking all things business, mindset, and growth with renowned makeup artist and now brand founder Hilary Holmes of Holme Beauty.  One thing I LOVE about Hilary and her approach to business, as you will hear, is that every step she took in the early years of her business was carefully designed to lead her to her current business goals - being a beauty brand founder.  Find Hilary online @hilaryholmesmakeup @holmebeauty Find Behind The Brand Podcast on TikTok and Instagram @behindthebrand.podcast 

It's not easy to fit an 18 year business history into one episode, but we definitely tried our best. Today we are going behind the brand of Moxie with founder Mia Klitsas who shares all the blood (literally), sweat and tears it took to become an innovator and market leader in the period care space. I absolutely loved this chat with Mia - i found her to be such a kind, gracious and humble guest who is so incredibly passionate about changing people's perceptions of, and experience with period care products. Find Moxie online at moxie.com.au and on IG and TikTok @moxiehq Find Behind the Brand on Instagram and TikTok @behindthebrand.podcast

To start this new season off I wanted to bring back my very first guest, whose life has also changed big time since we spoke in early 2021! Now if you havent already listened to the original episode, I really suggest you do because it will give you all of the background on her early career and first business, The Blow. In that episode we focused solely on The Blow, however this hugely talented entrepreneur is also co-founder of The Memo, which is the brand we will be chatting about today, and the person I am talking about is of course non-other than Phoebe Simmonds.  In this episode we talk all things growing an e-commerce business, growing into your own customer and navigating the world of business ownership as a new parent. Find Behind the Brand on Instagram and TikTok @behindthebrand.podcast

(re-release from season one) Phoebe Simmonds cut her teeth in the marketing industry working for some of the world's biggest luxury and cosmetics brands, both in Australia and abroad. After seeing the confidence and empowerment a weekly blow-dry provided the professional women she met overseas, she saw an opportunity for a salon experience that offers clientele so much more than a blow dry, and The Blow Melbourne was born. Passionate about the power of community  and lifting women up to conquer their day with confidence, Phoebe has grown The Blow into not ‘just' a salon, but an experience. Having had my hair styled at The Blow I can say first hand that I walked out feeling  beautiful and confident. And if I could bottle and sell the good vibes that hit you the minute you walk through the door, trust me I would!  Phoebe chats to me about her journey from  marketing professional to business owner, the best marketing lessons  she has learned and how the hell a service based business made it  through 2020.Find us on Instagram and TikTok @behindthebrand.podcast

SEASON FINALE EPISODE In this week's season finale episode, I welcome back the founder of Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12 pieces of advice for all small business owners! This chat is full of absolute gold and I had so much fun recording this motivational and actionable episode as a very special finale for the year! Wishing all Behind the Brand listeners a beautiful summer break - I will be back in the new year, fresh from maternity leave (eek!) with a new season of incredible entrepreneur interviews for you each week! Find Kayla and Tribe Skincare on IG @tribeskincare and TT @tribeskincare Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

SEASON FINALE EPISODE: This week is our final interview of the year, and we are going out with a bang! Clare Spelta began making handmade earring organisers from her home in 2015, while on maternity leave with her son. Fast forward 7 years, and her brand Bon Maxie has a cult following of customers whose lives are now that little bit more organised thanks to Clare's very handy products! In today's episode Clare talks all about the challenges that come from scaling a handmade brand, how to connect with your community to create brand fans, and how it feels to have 6-figure sell outs in just 10 minutes of launching a new product! Find Bon Maxie on IG and TikTok @bonmaxie Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

In this episode I am sit down with Vera Yan, one half of Australian activewear brand, Nimble which she co-founded with her childhood bestie Katia Santilli. Vera's path into entrepreneurship wasn't exactly linear, having studied commerce and taken on a law career in Sydney before taking a gamble on something she was truly passionate about, and creating a brand that reflected the lifestyle she was already living. In today's episode we chat all things starting a business with a friend, the unglamorous start-up grind of markets and pop-ups, and how having a baby and returning to work really shook Vera's confidence in herself as a business owner. Find Nimble on IG @nimbleactivewear and online www.nimbleactivewear.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

There's not much I love more than a homemade to national stockist kind of business journey and this week's episode is exactly that! Fiona Dunne began her business career as a spray tan artist, then after one late night tanning session had her ah-ha moment that she just couldn't ignore. Founder of GlowDry Australia, Fiona has built her brand over the past four years from hand-making products in her kitchen, to securing national ranging in Priceline and boasting Kim Kardashian's spray tan artist as a brand fan and customer! Find out exactly how she did it in today's episode. Find GlowDry Australia on IG @glowdry_australia and TikTok @glowdryaustralia Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

In a culture where having a drink with friends is the norm, how do you market a non-alcoholic alternative? That's exactly what I sit down and chat with this week's guests about. Tyler Martin and Sophie Heatley are the co-founders of Yes You Can Drinks, the award-winning non-alcoholic cocktail brand 'taking the piss out of drinking'. In this episode we chat all things starting a new brand in the food & beverage industry, what they would do differently, and how the mindset around drinking alcohol has really changed post-COVID. Find Yes You Can Drinks on IG @yesyoucandrinks and online yesyoucandrinks.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

We are mixing things up a little this week, as I sit down with  founder of Trash to Treasured, the incredible Tina Abeysekara. We sit  down and chat all things turning a blog and social media page into a  full time business, the power of personal branding and how to know what  is content vs what is real life, and she gives us the insider tips and  tricks on how small businesses can work effectively with social media  influencers. Find Tina at @trashtotreasured and trashtotreasured.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

Imagine launching a partnership with the Australian Open just four years after launch! Well for this episode's guest, that dream became a reality not just once, but twice. Entrepreneurial from a young age (hello selling Justin Bieber t-shirts on Ebay!), founder of Prene Bags, Tammy Green created a collection of neoprene bags that have earned themselves cult-status around the world. We sit down today and chat starting, scaling, smart partnerships and of course, share all the advice. Find Tammy on IG and TikTok @tammy___green and Prene on IG @prenebags and online www.prenebags.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

When I say this episode is a must-listen, I mean it! Hannah Drury is the founder and owner of Peppermint Grove and Moss St Fragrances - major, MAJOR players in the home fragrance space. While her business may be valued in the tens of millions today, nine years ago Hannah was sleeping on a blow up mattress in her manufacturing facility to save money and be close to the business. In this episode Hannah shares it all - the ups and downs, the lessons, the advice and even insight into her business structures and finances, nothing is off limits! Find Hannah and her brands online @peppermintgroveau, @mossstfragrances and @hanjdrury Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

This week's guest has taken the Australian beauty industry by storm, giving customers the option to bring what was traditionally a salon-only treatment into the comfort of their own homes. In this incredibly candid and down to earth chat, Ali Clarke, founder of Bondi Blades, talks me through the highs of lows starting a business during lockdowns, dealing with copycats - or as she calls them 'product validators', and how she was able to convince women all over the world to shave their face! Find Ali and Bondi Blades on IG @bondiblades and @aliclarke82 Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

Get ready to laugh and cry in today's episode! I sit down with the founder of Midnight Mischief personalised sleepwear, Tess Nguyen, who ditched her career in physiotherapy to take a gamble on buying a business from Gumtree - despite having absolutely zero business experience. When everyone was forced to stay at home during the Australian lockdowns of 2020-2021, Midnight Mischief flourished and Tess' gamble paid off big time! Find Tess and Midnight Mischief on IG @midnightmischiefsleepwear and TikTok @tessnguyen_ Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

To last ten years in business is a massive achievement - but in fashion and footwear? Incredible! Vince Lebon spent years learning all he could about the footwear industry working for big name brands, before branching out on his own and creating cult footwear brand Rollie - inspired by his wife and her need for lightweight but fashionable shoes while travelling for work. From early days at the South Melbourne Market, to the world's biggest footwear store in Dubai, and a sneaky reality tv appearance along the way, Vince and Rollie are disrupting the footwear industry in a big way, with no plans to slow down at ten years old. Find Vince on IG @vince_lebon and Rollie @rollienation - shop online at rollienation.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

When you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang. Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom and Morgan Collins who were looking for something to keep them connected and calm during Melbourne's harsh Covid lockdown in 2020. Instead of baking sourdough, they decided to give knitting a go and with the help of YouTube, taught themselves how to knit. Their creations quickly caught the eye of family and friends and the idea for Cardigang was born. Cardigang now sells over 30 knit kits, from beanies and scarfs, to jumpers, vests and cardigans. All their custom, cosy-chic knit kits are made for beginners, by beginners and give even the never-knitted-before knitter all the confidence and gear they need to knit a masterpiece. Find Cardigang on IG @cardigang_knits and online at cardigang.com.au Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

What do Sir Richard Brandson, Tony Robbins, Marie Forleo and Emma Grede all have in common? Oh no biggie.. just that all these industry leading and disrupting names have been interviewed by this week's guest! Nathan Chan started founder in 2013, after realising that the newly emerging entrepreneur industry needed to do more to support its up and coming talent. With a top rated podcast, magazine with some of the world's best gracing the covers, and a vault of educational resources that teach entrepreneurs literally everything they could ever want to know - Foundr is taking the business world by storm. Find Foundr on Instagram @foundr and online foundr.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast