Bombshell Business Podcast with Amber Hurdle

Let's flip the script! In the FINAL episode of the Bombshell Business Podcast, I'm passing the mic to none other than my dear friend, Amy Hinote—founder of VRM Intel and a true powerhouse in the vacation rental industry. Amy wasn't just the first person to hire me in this field; she's been by my side since day one, and our friendship has deepened through life's ups and downs, beginning with the challenges of the pandemic. There is no one else I could imagine closing out this chapter with.  We reminisce about the incredible journey of this podcast, from its early days through its growth and evolution over the past seven years. Together, we dive into pivotal moments, the lessons learned, and how personal trials like love, loss, and life's curveballs have shaped us both. We also reflect on the power of women's voices in business and how purpose-driven work fuels our paths. If you've been part of this ride, this episode is my heartfelt thanks as we look back on where we've been—and look ahead to what's next. And yes, Amy will definitely be part of those future chapters! In this emotional and insightful final episode of the Bombshell Business Podcast, we discuss: The origins of the Bombshell Business Podcast, how it grew out of my passion for empowering women in business, and the milestones we've hit along the way. The shifts in women's roles in business over the past few years, particularly during the rise of movements like Me Too, and how those changes have influenced the conversations we've had on the podcast. The personal hardships I've faced, including the loss of loved ones and major life changes, and how these experiences have shaped my approach to both business and life. Some of the most impactful episodes and what they meant to me personally. (I'll note that I had not recorded the episode with my daughter at the time of this recording, and it is for sure now my favorite episode!) As we close this chapter, I talk about the future—what's next for my work, how I plan to continue supporting women in business, and the exciting projects on the horizon. As we wrap up this final episode, I want to express my deepest gratitude to all of you who have been part of the Bombshell Business Podcast journey. Your support, your stories, and your courage have inspired me every step of the way.  While this is the end of the podcast, it's not the end of our connection. I encourage you to stay in touch at amberhurdle.com/newsletter, where you can find more resources, updates on my latest projects, and ways we can continue to work together.  Let's keep showing up as bold, brave and unwaveringly confident women in business. When we fall, let's keep getting back up and lifting each other up along the journey. Cheers to you, Bombshell! Stay Connected with Me Sign Up for My Newsletter Even though the Bombshell Business Podcast is sunsetting, I'll be creating new content in new ways! So let's stay in touch! (I promise I do my VERY best to make it worth opening AND reading!) So subscribe to my helpful email that features branding tips, the content of the week and more by following the link below! amberhurdle.com/newsletter Subscribe to My YouTube Channel Be sure to subscribe to my YouTube channel so you can get the next iteration of my complimentary content to help you amplify your brand, elevate your influence and find inspiration for this wild ride we call life! https://www.youtube.com/user/amberhurdle Boost Your Company Culture Need help creating your culture? At Employer Brand Central, we can help you develop or uplevel your culture, ensure you embed it into your every day operations and empower your team with the best people processes to support your business strategy! Visit employerbrandcentral.com or call 1-844-333-7111. We do ONLY this EVERY DAY with companies all over the world! Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm thrilled to sit down with my dear friend and ultimate Bombshell, Narelle Hooker, in this powerful episode of the Bombshell Business Podcast. Narelle isn't just the owner of McKenzie Stone & Tile in Eugene, Oregon—she's a fearless (and fabulous) leader who truly embodies what it means to be bold and brave and confident. We can't wrap up the podcast without introducing the woman who I ended up updating and shaping our “Bombshell” ideal customer profile around. (Seriously–her face is in my brand guide!)  Narelle's journey with me began in 2020 when she enrolled in the inaugural Velvet Machete Leadership Academy. There, she learned to define her value, boost her confidence, and think and play bigger.  Armed with this newfound clarity, she didn't stop at personal growth—she took it a step further by investing in her team. Together, we worked on employer branding, including a brand photoshoot, team training, and strategic planning with her leadership team, laying a strong foundation for her company's continued success by investing in the people who can make or break the customer experience: her team. Needless to say, I quickly fell in love with Narelle's heart, her business and her people. Our professional connection evolved into a close friendship that has shaped us both tremendously and I'm beyond excited to share her with you. In this episode, we explore her remarkable journey, from taking the reins of her family business to growing it into an industry-dominating force, all while staying true to her authentic self.  Narelle opens up about how she's built a strong, cohesive team, invested in cutting-edge technology, and expanded her business footprint. We also dive deep into the challenges of being a woman in construction, the critical role of personal and employer branding, and how Narelle has become a respected and influential voice in her field. This episode is an absolute must-listen for anyone seeking inspiration from a story of resilience, leadership, and empowerment! We Are Almost to Our Final Episode! As we near the end of this incredible journey with the Bombshell Business Podcast, I want to express my heartfelt gratitude for your unwavering support. This episode with Narelle Hooker perfectly captures the kind of inspiring conversations we've shared over the years. If our discussions have resonated with you, I encourage you to stay connected through my website, amberhurdle.com, where you'll find more resources and updates on my latest projects. Let's continue to uplift and empower one another—because Bombshells, we are just getting started! Connect with Narelle Hooker LinkedIn Page: https://www.linkedin.com/in/narelle-hooker-89228452/ Company Website: https://www.mckenziesurfaces.com/ Company Facebook: https://www.facebook.com/McKenzieStoneandTile Company Instagram: https://www.instagram.com/mckenziestoneandtile All Slab Fabbers: https://allslabfabbers.com/ Stay Connected with Me Sign Up for My Newsletter Even though the Bombshell Business Podcast is sunsetting, I'll be creating new content in new ways! So let's stay in touch! (I promise I do my VERY best to make it worth opening AND reading!) So subscribe to my helpful email that features branding tips, the content of the week and more by following the link below! amberhurdle.com/newsletter Subscribe to My YouTube Channel Be sure to subscribe to my YouTube channel so you can get the next iteration of my complimentary content to help you amplify your brand, elevate your influence and find inspiration for this wild ride we call life! https://www.youtube.com/user/amberhurdle Boost Your Company Culture Need help creating your culture? At Employer Brand Central, we can help you develop or uplevel your culture, ensure you embed it into your every day operations and empower your team with the best people processes to support your business strategy! Visit employerbrandcentral.com or call 1-844-333-7111. We do ONLY this EVERY DAY with companies all over the world! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this heartfelt episode of the Bombshell Business Podcast, I have the absolute pleasure of sitting down with someone incredibly special—my daughter, Brittany Hurdle Murphy. Together, we take a trip down memory lane, sharing the ups and downs of our unique mother-daughter journey. We dive deep into the lessons we've learned along the way and how these experiences have shaped our careers and lives. From Brittany's early interest in real estate to her current role as a marketing director, this conversation is filled with honest reflections, plenty of laughter, and the kind of wisdom that only comes from living through both the trials and triumphs of life. Whether you're a mom, a daughter, or simply someone navigating the complexities of life and business, this episode is going to hit home for you. Key Highlights: Brittany shares her perspective on the challenges and blessings of being raised by a young, driven mom, and how those experiences have helped shape her into the resilient woman she is today. We discuss our individual journeys of personal development, touching on the importance of community, the necessity of setting boundaries, and the need to validate emotions. Brittany talks about her path from a little girl fascinated by real estate to becoming an award-winning real estate professional, blending her analytical and creative talents in a field that's often dominated by men. This episode is peppered with humor and candid moments, including how '90s rap (yes, Snoop Dogg!) and a shared love for keeping it real have influenced our philosophies on life. Stay Connected with Brittany Hurdle-Murphy LinkedIn: https://www.linkedin.com/in/brittanyhurdlemurphy/ M4 Group, Colorado: https://m4ranchgroup.com/the-team/ Stay Connected with Me Sign Up for My Newsletter Even though the Bombshell Business Podcast is sunsetting, I'll be creating new content in new ways! So let's stay in touch! (I promise I do my VERY best to make it worth opening AND reading!) So subscribe to my helpful email that features branding tips, the content of the week and more by following the link below! amberhurdle.com/newsletter Subscribe to My YouTube Channel Be sure to subscribe to my YouTube channel so you can get the next iteration of my complimentary content to help you amplify your brand, elevate your influence and find inspiration for this wild ride we call life! https://www.youtube.com/user/amberhurdle Boost Your Company Culture Need help creating your culture? At Employer Brand Central, we can help you develop or uplevel your culture, ensure you embed it into your every day operations and empower your team with the best people processes to support your business strategy! Visit employerbrandcentral.com or call 1-844-333-7111. We do ONLY this EVERY DAY with companies all over the world! Learn more about your ad choices. Visit megaphone.fm/adchoices

It's been a tough month for our team, with more challenges than any of us could have imagined. We've had to face the loss of loved ones (plural), deal with serious health issues and hospitalization, and manage the chaos that life can sometimes throw our way.  I'm sure you've been through a season or many like this. It's during these times that everything feels irrationally difficult, and it can take everything we've got just to keep marching forward. But even amid grief and stress, there are ways to build resilience so that we can continue to show up for life and business.  My longtime listeners and friends know I've been through a lot in life. Like, things that probably should have taken me down. But somehow I figured out a way to rise above it. I can see that now.  So my assistant and I were trying to wrap our arms around all the details of everyone's worlds to ensure no balls were getting dropped in this stressful season.  She finally says to me, “Crazy things happen to you all the time. You just get hammered. But you still stay positive.”  I responded, “What's the alternative? That seems terrible.” And in that moment we decided I needed to do a solo episode on what you can do to ensure you can keep your chin up to function and at the very least cope until you can work your way towards thriving again. So I will share three science-backed ways that will help you keep it together in the toughest of times, but if you'll indulge me, I'd like to speak at a spiritual level first.  (Not a religious one. Don't turn me off!) Links & Mentioned Resources Bombshell Business Podcast Show Notes: AmberHurdle.com/PodcastS Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman  Self-Compassion: The Proven Power of Being Kind to Yourself by Kristin Neff Stay Connected with Me Sign Up for My Newsletter Even though the Bombshell Business Podcast is sunsetting, I'll be creating new content in new ways! So let's stay in touch! (I promise I do my VERY best to make it worth opening AND reading!) So subscribe to my helpful email that features branding tips, the content of the week and more by following the link below! amberhurdle.com/newsletter Subscribe to My YouTube Channel https://www.youtube.com/user/amberhurdle Boost Your Company Culture Need help creating your culture? At Employer Brand Central, we can help you develop or uplevel your culture, ensure you embed it into your every day operations and empower your team with the best people processes to support your business strategy! Visit employerbrandcentral.com or call 1-844-333-7111. We do ONLY this EVERY DAY with companies all over the world! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I am joined by a beacon of positivity and resilience, powerhouse businesswoman Nisrine Masri. Nisrine shares her incredible journey of entrepreneurship, offering raw realities and practical advice on how to stay motivated day in and day out. From personal anecdotes to professional experiences, Nisrine's story is a testament to the power of perseverance and the importance of nurturing one's ideas into reality while prioritizing what matters most in life. Key Takeaways The highs and lows of entrepreneurship like handling tough sales situations and beyond. How she overcame stereotypes in a male-dominated industry and how her confidence played a key role in her success. Insights into how to balance work and personal life, the dire importance of your team, and how to stay motivated in the face of adversity. How to use your daily experiences to solve problems and make additional income. Interested in Nisrine's journey? Need a small push to put your ideas into action? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Nisrine Masri After graduating from the University of Texas at Arlington, Nisrine founded the moving company, Condor Moving Systems, with her business partner in 2003. After 20 years of running the moving business, she founded Movers Dispatch Board, a software platform for other professionals in the moving industry. Nisrine now runs these two successful businesses and has the love and support of her family for all her endeavors.    Connect with Nisrine LinkedIn: https://www.linkedin.com/in/nisrine-masri-8014b419/ Website: https://moversdispatchboard.com/ https://www.condormovingsystems.com/ LinkTree: https://linktr.ee/moversdispatchboard https://linktr.ee/condormovingsystems Email: nisrine@moversdispatchboard.com Stay Connected with Me Sign Up for My Newsletter Even though the Bombshell Business Podcast is sunsetting, I'll be creating new content in new ways! So let's stay in touch! (I promise I do my VERY best to make it worth opening AND reading!) So subscribe to my helpful email that features branding tips, the content of the week and more by following the link below! amberhurdle.com/newsletter Subscribe to My YouTube Channel Be sure to subscribe to my YouTube channel so you can get the next iteration of my complimentary content to help you amplify your brand, elevate your influence and find inspiration for this wild ride we call life! https://www.youtube.com/user/amberhurdle Boost Your Company Culture Need help creating your culture? At Employer Brand Central, we can help you develop or uplevel your culture, ensure you embed it into your every day operations and empower your team with the best people processes to support your business strategy! Visit employerbrandcentral.com or call 1-844-333-7111. We do ONLY this EVERY DAY with companies all over the world! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode I sit down with Shana Lynn, the visionary behind Community Creators, to discuss the strategies she uses and recommends to stay ahead in this intensely  competitive business landscape. She shares her journey, the importance of a clear mission and vision, and the four pillars she teaches to build a thriving community. Shana's tactics will quickly and easily strengthen both your employer and business brands, so be ready to take notes! Key Takeaways Vision and Mission: Shana emphasizes the critical role of having a clear vision and mission in guiding business decisions and fostering a strong company culture. Learn more about Shana's 4 Pillars: Cause, Culture, Communication & Connection Your team is your primary community: If your team community is not right, they cannot serve your customers at full capacity! Want to create a community of customers that are truly excited to do business with you? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Free Library of Community Building Resources Community Creators Podcast About Shana Lynn Shana Lynn is the trusted advisor for top-tier subscription companies looking to amp up their customer retention. She leverages her unique blend of time-tested community-building principles with modern, data-backed tactics. Her systems-based approach simplifies retention while making room for those personalized, standout moments that customers love. Shana's company, Community Cultivated, equips and empowers community and retention leaders for online businesses. With over 10 years of notable experience, Shana is a sought-after speaker, consultant, and guest expert.  Connect with Shana LinkedIn: www.linkedin.com/in/shanabresnahan/ Website: www.shanalynn.com Instagram: www.instagram.com/shanaspeaks/ Facebook: www.facebook.com/ShanaSpeaks/ Stay Connected with Me Newsletter: Even though the Bombshell Business Podcast is sunsetting, I'll be creating new content in new ways! So let's stay in touch! (I promise I do my VERY best to make it worth opening AND reading!) So subscribe to my helpful email that features branding tips, the content of the week and more by following the link below! amberhurdle.com/newsletter Culture: Need help creating your culture? At Employer Brand Central, we can help you develop or uplevel your culture, ensure you embed it into your every day operations and empower your team with the best people processes to support your business strategy! Visit employerbrandcentral.com or call 1-844-333-7111. We do ONLY this EVERY DAY with companies all over the world! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I had the pleasure of chatting with the incredible Dr. Andi Simon, a corporate anthropologist and change expert. We thoroughly explore the challenges women face in the workplace, the importance of adaptability, and practical strategies for embracing and leading change effectively. Andi shares her invaluable insights on how we, as women, can leverage our unique strengths to navigate the evolving business landscape and drive meaningful change.  Key Takeaways

In today's episode, I'm thrilled to chat with a former client and longtime friend, the fabulous Renae Keller, founder of Renae Keller Interior Design. We discuss her incredible journey from starting her business in 2010 to doing the work to build her brand and business to where it is today. Renae shares the pivotal moments that shaped her path, including the game-changing mindset shift she had in 2015 and how it elevated her business and experience as the founder. Her journey from start-up to standout is filled with valuable lessons and insights that can inspire and guide us all. Key Takeaways Mindset Shift: In 2015, Renae experienced a pivotal mindset shift that helped her take her business to the next level. She emphasizes the power of believing in yourself and your vision while holding strong boundaries around not only your self-worth but also the value you provide to clients. Marketing Vision: The importance of having a clear marketing vision cannot be overstated. Renae explains how defining her brand and marketing strategy was crucial for her continued growth. Celebrating Wins: Renae reminds us to celebrate our accomplishments, no matter how small. These celebrations keep us motivated and acknowledge the hard work we put in every day. Renae's story is a testament to the power of perseverance, vision, and self-belief. Learn more now by tuning in on your favorite listening app, on the website, or watch it on YouTube! About Renae Keller Having never met a hand-block printed linen she wasn't best friends with, or a grass cloth paper that didn't make her swoon, Renae Keller believes great design has well-appointed interiors that are comfortable and welcoming, yet also pleasing and beautiful.  It's in the details that Renae reflects her client's story throughout their home that makes her a master at her craft - and each project so special. Known for her candor, calming presence and infectious spirit, Renae strives to bring more ease, more joy and more wonder for all to enjoy, and she believes a well-designed home can do all that.  Links & Mentioned Resources Renae's Original Bombshell Business Podcast Appearance  Renae's Account of Our Original Work Together  Connect with Renae LinkedIn: https://www.linkedin.com/in/renae-keller Website: www.renaekeller.com/blog/ Instagram: www.instagram.com/renaekellerinteriordesign/ Facebook: www.facebook.com/renaekellerinteriordesign/ Email: hello@renaekeller.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I interview Kylie Kullack, Struck's Head of Client Engagement and destination marketing expert. We explore the world of destination marketing, including the unique strategies that differentiate it from traditional marketing.  Kylie shares her journey into the field, her love for problem-solving and the importance of understanding what sets a destination apart. We also discuss the significant challenges caused by growing tourist markets and how to effectively manage and market destinations responsibly. I know my hospitality and travel listeners will LOVE this episode, but there is something for everyone.  Key Takeaways Kylie details the unique aspects of destination marketing, like the need for a strong brand and a comprehensive funnel approach that focuses on the importance of collaboration and maintaining a clear, consistent narrative across all marketing channels. We cover a vivid case study via Struck's work with Utah's tourism, including the impactful "Mighty 5" campaign, which greatly boosted the state's recognition and visitation. Kylie hits on one of my favorite topics: identifying top Key Performance Indicators (KPIs) and focusing on what truly matters to avoid analysis paralysis.  Are you ready to start attracting more visitors while ensuring sustainable and responsible tourism? Tune in now on your favorite listening app, on the website, or watch it on YouTube! About Kylie Kullack Kylie Kullack, the Head of Client Engagement at Struck, is a dynamic leader in the realm of brand transformation. Her extensive experience spans diverse sectors, including destination marketing, outdoor recreation and biotechnology. Known for her strategic acumen and problem-solving prowess, Kylie consistently empowers her teams to achieve exceptional results. Her impressive portfolio features collaborations with esteemed clients such as the Utah Office of Tourism, Snowbird, Westminster College and Altabank. Kylie's expertise extends across traditional and digital marketing communications, where she has seamlessly orchestrated campaigns in collaboration with various agency partners, including creative, public relations, promotion, social media and event activation teams. Outside her professional pursuits, she is an active member of Chief, a leading network of female executives revolutionizing the industry. Kylie's true joy lies in her role as a parent, cherishing family moments, and exploring the vibrant local culinary scene. Connect with Kylie Personal LinkedIn: www.linkedin.com/in/kylie-kullack-466a335/ Business LinkedIn: www.linkedin.com/company/struck/ Website: www.struck.com/ Instagram: www.instagram.com/struck X fka Twitter: https://twitter.com/struck Email: kylie.kullack@struck.com Stay Connected with Me amberhurdle.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

We all, at one point or another, have worn a mask in an attempt to better navigate life or business, but how has that ever worked out? That's why I chatted with Dr. Jennifer Blossom about what it means to be an unmasked leader. We dive into her personal journey of hitting rock bottom despite outward success and how that pivotal moment led her to embrace authenticity in leadership. Jennifer shares her insights on the importance of shedding societal expectations and living true to oneself, offering valuable lessons for anyone looking to lead with integrity and purpose. Key Takeaways The Meaning of Unmasking: Jennifer opens up about her own rock bottom experience, explaining how unmasking is about revealing your true self and breaking away from the facade of societal success, as even the most seemingly successful people can struggle deeply. Holding Onto Our Masks: Jennifer and I discuss the real-life implications of unmasking and its effect on not only ourselves but everyone around us. Practical Steps to Unmasking: Learn actionable steps “SHED” to start unmasking in your own life and career. The concept of Power Sentences! This conversation with Dr. Jennifer Blossom is a powerful reminder that true leadership comes from within with integrity. Whether you're at the top of your game or finding your way, these insights will inspire you to embrace authenticity and lead with purpose. Tune in now on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources The Unmasked Assessment About Jennifer Blossom Dr. Jennifer Blossom is the CEO of Blossom Leadership, specializing in mental edge training for women leaders. Her programs enhance psychological skills and mindset for optimal impact and well-being. Through international retreats, workshops, and coaching, Jennifer empowers women to unmask the illusion of superficial success, break free from internal chains, and build a life with unwavering focus, confidence, and authenticity.  Additionally, Jennifer is the owner of a pediatric therapy practice south of Seattle. WA.  Featured on global media networks, including Fox News and The CW, Jennifer's expertise is sought after for her insights on leadership and personal development. She also hosts the Dr. Jennifer Blossom Show podcast, inspiring over 1 million listeners with strategies for soul success and impact. Connect with Jennifer LinkedIn: https://www.linkedin.com/in/dr-jennifer-blossom-025424105/ Website: www.drjenniferblossom.com Instagram: www.instagram.com/drjenniferblossom Podcast: The Dr. Jennifer Blossom Show Email: hello@drjenniferblossom.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The intersection of technology and human connection is a HOT topic these days, so I sat down with Beth Trejo, CEO and founder of Chatterkick to explore what that even means and how to master the union. Beth is a trailblazing speaker and a top advocate for women in tech. In this episode, she shares her journey from public relations to launching a successful digital agency, and provides insights on leveraging social media and AI tools to foster genuine connections.  Key Takeaways Building Brand Intimacy: By being authentic, responsive, and empathetic, businesses of all sizes can build lasting relationships with their audiences. (After all, social media shouldn't be used as a digital billboard, but as a tool for real human interaction!) Navigating Content Creation: Beth shares tips for creating a content plan by documenting and responding to common customer questions. (It's not about perfection but about being real and relatable.) Leveraging Small Business Advantages: How small businesses can use their direct connection with customers and lack of red tape to build stronger relationships. (Sign me up!!!) Whether you're a small business owner or part of a larger corporation, Beth's advice on staying relevant in the ever-evolving digital landscape is invaluable. Ready to learn more? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Beth Trejo As the founder of Chatterkick, a global social-first digital agency, Beth has demonstrated exceptional acumen in the digital marketing field, understanding how to leverage online platforms to drive business growth, build employee engagement and strengthen brand recognition. Recognized as one of Comparably's Top 50 CEOs for Women and recipient of the Women Aware's Women Helping Women award, Beth Trejo has not only championed women's representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff. Connect with Beth LinkedIn: www.linkedin.com/in/bethtrejo/ Website: https://chatterkick.com/ Instagram: www.instagram.com/chatterkick/ Facebook: www.facebook.com/Chatterkick X fka Twitter: https://twitter.com/Chatterkick Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode we have the incredible Cheryl McDuffie James joining us. Cheryl, a former corporate leader turned author and entrepreneur, recently released her empowering book, Evolving Eve: How Women Are Changing the Way We Love, Parent, Work, and Lead. We explore Cheryl's journey in depth, her transformative concept of Formation Moments™, and practical advice for Millennial and Gen Z women to take charge of their lives. Get ready for an episode filled with inspiration and actionable insights!

Now, more than ever, talent retention efforts are essential, and one way to make employees feel rewarded and appreciated for their work is by offering a solid benefits package that supports their total well-being. That's why we're diving into a nerdy yet fascinating chat with my guest, Courtenay Shipley, the mastermind behind Retirement Planology to talk about how to realistically offer retirement benefits (and peace of mind) to your team! Key Takeaways Get Going: Courtenay offers milestones for when and how to get started with your Employee Benefit Programs. Relevance Rocks: Spice up your benefits with apps, employee assistance programs, or year-round education to keep your team engaged. Walk in Their Shoes: Understand the "what's in it for me" (WIIFM) mindset of your employees to communicate benefits effectively. Repeat for Success: Consistent messaging is key - keep reinforcing those benefits to ensure your team is in the know and on board. Interested in learning more specifics about retirement planning and employee wellness? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Courtenay Shipley Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education but also helps them leverage their employee benefits in a way that supports their own business goals. Connect with Courtenay  Personal LinkedIn: www.linkedin.com/in/cshipley Business LinkedIn: www.linkedin.com/company/retirement-planology-inc Website: www.retirementplanology.com/ Email: cshipley@retirementplanology.com Book a Call: www.retirementplanology.com/learnmore Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

I am super excited about this week's episode, as it covers a subject that is near and dear to my heart: all of the benefits that come with publishing a book. Join me as I dive into the world of self-publishing with expert Jyotsna Ramachandran. Discover how your book can become a powerful marketing tool for your business, elevating your brand and message, as well as your credibility. From book tours to unique marketing strategies, we explore the endless possibilities of self-publishing. Key Takeaways Your Book as a Marketing Tool: Learn how your book can serve as a cornerstone of your marketing strategy, attracting clients and elevating your brand. Engaging Your Audience: From offering free resources like videos and audio versions of your book, to personalized touches like sending physical copies to prospective clients, Jyotsna shares creative ways to engage your audience. Authentic Storytelling: Embrace the power of sharing your unique story to connect with readers on a deeper level and build a lasting personal brand. Professional Support: Understand the value of working with a team for cover design, editing, and formatting to ensure your self-published book exudes professionalism. Remember that your book is not just a sales pitch but a legacy that can impact countless lives. Share your story authentically, engage your audience creatively, and let your book be a beacon of inspiration. Take your first step towards writing your book now by tuning in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Author Archetype Quiz About Jyotsna Ramachandran Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing. While Jyotsna isn't working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights. Connect with Jyotsna LinkedIn: www.linkedin.com/in/authorjyotsna/ Website: www.happyselfpublishing.com/ Instagram: www.instagram.com/jyotsna.ramachandran/ Book a Call: www.happyselfpublishing.com/call Learn more about your ad choices. Visit megaphone.fm/adchoices

In this electrifying episode of the Bombshell Business Podcast, Valerie Tyson, the Head of Strategy and Sports at Unrivaled Group, takes us on a journey of empowerment. She shares her passion for uplifting women in business and sports through her business and underscores the pivotal role of creating a personal board of directors for unwavering support, guidance, and mentorship. (Yes, we totally vibed!) Key Takeaways Data-Driven Empowerment: Unrivaled Women harnesses the power of AI and data analytics to empower women by demystifying their data and enabling strategic decision-making. Thriving Ecosystem: The platform curates thriving ecosystems where women can take charge of their data, fostering opportunities to secure optimal sponsor partnerships and business ventures. Community-Centric Approach: Valerie strongly advocates for a supportive community where women uplift each other in business, cultivating a culture of collaboration and empowerment. Want to learn more about building your personal board of directors? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Valerie Tyson Valerie has over twenty years of B2B and B2C experience working with best-in-class global brands and sports properties + talent. She is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights, and business.  She has worked with several Fortune 1000 companies, sports leagues, teams, professional athletes and entertainment properties, including the NBA's Charlotte Bobcats and the Arena Football League's Los Angeles Avengers. Prior to starting her own agency, Tyson served as Vice President of Digital at IMG, Vice President of Marketing & Digital performance at BRANDTHINK and Director of Client Services at Tocquigny. Currently, Valerie serves as the Head of Strategy and Sports at Unrivaled Group.  Connect with Valerie LinkedIn Personal: www.linkedin.com/in/valerietyson/ LinkedIn Business: www.linkedin.com/company/unrivaledgroup Website: https://unrivaledgroup.com/ Unrivaled Women: www.unrivaledwomen.com Instagram: www.instagram.com/unrivaledgroup/ Contact Us link: https://unrivaledgroup.com/contact/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mary Young, a trailblazer in the fashion industry and an advocate for ethical and sustainable business practices is my special guest today on the Bombshell Business Podcast. Join us as we explore Mary's entrepreneurial journey while discussing the resiliency she developed, the values she upholds, and the wisdom she shares with fellow Bombshells. Key Takeaways Starting Young, Striving Strong: Mary started her business at just 23, facing initial skepticism due to her age and gender; however, she used this as fuel to succeed and connect deeply with her customer base. Ethical and Sustainable: Mary Young Lingerie stands out for its commitment to ethical and sustainable practices. From empowering garment workers with living wages to promoting mindful consumption, Mary's brand ethos reflects her values. Defining Success on Your Terms: Success isn't just about financial gains but about making a positive impact while staying true to your values. Mary encourages fellow entrepreneurs to define success on their terms and not be swayed by external pressures. Embracing Failure as Fuel: Mary's journey teaches us the power of resilience. She emphasizes that failures are inevitable but serve as stepping stones to growth. Embracing failure and learning from it is key to moving forward. Remember, success is not just about climbing the ladder but creating a life and business that aligns with your values and fulfills you. Want to hear more of Young Mary's wisdom? (You see what I did there

Are you ready to talk nerdy with me? I hope so because today's guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level. Key Takeaways Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions. Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers. Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value. As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!) Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Meet with Lauren Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order) About Lauren Alexander Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book "The Biohacker Experiment," which is set to be released in 2024. Connect with Lauren LinkedIn: www.linkedin.com/in/laurenkayalexander/ Website: https://neurohacker.com/ Instagram: www.instagram.com/neurohacker/ Facebook: www.facebook.com/neurohackercollective Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is all about empowerment through financial literacy, featuring our special guest Sugey Piedra from Prominence Business Management. Sugey shares how she grew up as a first-generation Mexican American, helping her parents navigate life in a new country, and how a chance paperwork mixup on their taxes completely changed the trajectory of her future.  Key Takeaways The Power of Financial Education: Sugey emphasizes the importance of financial education in empowering individuals to make informed decisions about their money. Overcoming Limiting Beliefs:  We highlight the role of mindset in achieving financial success as we often have limiting beliefs around money and self-worth that can directly impact our goals. Taking Control of Your Finances: Understanding your numbers and actively managing your finances is crucial for business owners and individuals alike. The Impact of Tax Planning: Sugey discusses the significance of tax planning in financial management, helping clients proactively navigate tax liabilities and maximize savings. Building Financial Confidence: Through proper financial planning and self-care, Sugey encourages Bombshells to build financial confidence and take charge of their financial futures. To unlock your full potential and achieve financial freedom, remember to prioritize financial education! Get started now and tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Tax Talk with Hey Hey Podcast Sugey's Newsletter 15 Minute Discovery Call Rich Dad Poor Dad We Should All be Millionaires About Sugey Piedra As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients' money work for them so that they don't have to work forever. She supports high-earning, service-based business owners who achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof. She also hosts and produces Tax Talk with HeyHey Podcast. Connect with Sugey LinkedIn: www.linkedin.com/in/sugey-piedra-ea-39aba911a/ Website: www.prominencebusiness.com/ Instagram: www.instagram.com/prominence.services Facebook: www.facebook.com/ProminenceBMgmt Learn more about your ad choices. Visit megaphone.fm/adchoices

Exhausted from the extreme demands of your career, paired with your daily personal commitments that never seem to end? Get ready for an empowering conversation with the amazing board-certified physician, Dr. Romie, about the critical importance of advocating for our brain and body wellness. Join us as we explore practical strategies and insights for creating a culture of well-being in both our personal and professional lives. Can I get an AMEN?! Key Takeaways Dr. Romie shares strategies leaders can implement to foster a culture of well-being in the workplace; including prioritizing mental health, managing energy levels, and setting boundaries, leading to a healthier and more balanced work environment. The dire impact on the entire workforce of insulin resistance and its relation to metabolic syndrome. The importance of self-advocacy, body awareness, and taking proactive steps towards better health, especially for women facing unique health challenges. Energy is more contagious than any virus. Being mindful of the energy we bring into the room can significantly impact our teams' well-being and performance. Your well-being matters, and by taking proactive steps towards a healthier lifestyle, you're not only benefiting yourself but also creating a more vibrant and productive work environment. So, tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Dr. Romie's Book Busy Brain Test About Dr. Romie Mushtaq Dr. Romie Mushtaq is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Great Wolf Resorts, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" published by HarperCollins, released in January 2024.  Connect with Romie LinkedIn: www.linkedin.com/in/drromie/ Instagram: www.instagram.com/drromie/ Website: www.drromie.com Facebook: www.facebook.com/DrRomie Twitter: www.twitter.com/DrRomie Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Nicole Kalil shares invaluable insights on building confidence and overcoming self-doubt. She discusses the journey of choosing confidence until it becomes innate and embracing the power of resilience and authenticity in all your endeavors. Amber reflects on her own journey of building confidence, emphasizing the value of self-compassion and learning from past challenges. Key Takeaways Confidence is a firm and bold trust in oneself that can be practiced and cultivated over time. Inner knowing is essential for distinguishing between self-doubt and authentic confidence. Embracing monotonous activities and journaling can create space for self-reflection and inner growth. Learning from failures and setbacks is crucial for building trust in oneself and one's abilities. Confidence is not about being fearless but about choosing courage in the face of fear and uncertainty. Remember, confidence is not a destination but a journey of continuous growth and self-discovery. Are you ready to begin that journey? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Validation is for Parking About Nicole Kalil Nicole Kalil is an in-demand speaker and the dynamic host of the This Is Woman's Work podcast. Known as the Confidence Sherpa, Nicole reveals how-to strategies that set her apart from other self-help experts. Previously a Fortune 100 C-suite executive, she's helped thousands of women reclaim their confidence so they can live authentically, both personally and professionally. Nicole lives with her husband and daughter in Andover, Massachusetts.  Connect with Nicole LinkedIn: www.linkedin.com/in/nicolekalil/ Website: https://nicolekalil.com/ Instagram: www.instagram.com/nicolemkalil/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to dive into the battle against self-doubt with today's expert guest, Tracy Crossley. We uncover attachment theory's impact on leadership and learn how true self-acceptance can revolutionize your confidence. It's not just a journey; it's an uprising! Key Takeaways Attachment theory and its relation to imposter syndrome The true meaning of self-acceptance Recognizing the pattern of your Beliefs - Rules - Stories - Patterns - Evidence Get out of your conditioning to allow your true self to come to the surface Ready to investigate the stories you've told yourself, examine them for validity, and live a brave new, more confident life? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Conquer Your Inner Dictator Download About Tracy Crossley Tracy Crossley innovates in a crowded marketplace of coaches, counselors and mentors. She has perfected a method for real change no matter what circumstances are occurring in the life of an individual; personally or in business. With her background in business, marketing, psychology, ontological coaching, emotional intelligence and intuitive abilities, Tracy is the game-changer for women leaders looking to reinvent how they live and lead from the inside out. She has been known to say she can build the perfect leader for the present and the future. Connect with Tracy LinkedIn: www.linkedin.com/in/tracycrossley/ Website: https://tracycrossley.com/ Email: happiness@tracycrossley.com Facebook: www.facebook.com/TransformativeCoach Facebook: www.facebook.com/groups/journeyofattachment Twitter: www.twitter.com/TracyCrossley Instagram: www.instagram.com/tracylcrossley/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

As a divorce attorney, today's guest Renee Bauer, has seen high achieving women sacrifice themselves in order to fulfill the role of good wife/boss/employee/mom/daughter. Today she is going to help us get clear on what they want, drop their excuses, and roll into action. So, let's chat about how divorcing your inner good girl is the only way to get the life you want. Key Takeaways How childhood expectations can affect a lifetime of decision making Getting clear on what you want, not what others expect of you Learn to listen to your intuition! Determining which tasks you must complete on your own, and what you can let go of Ready to kick your inner good girl to the curb, and honor the woman inside that is dying for her wants and needs to be acknowledged? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Renee's FREE Fierce Affirmation E-deck About Renee Bauer Renee has been a divorce attorney for 20 years. She is the Founder and Managing Attorney of Happy Even After Family Law located in Connecticut.  Additionally, Renee Bauer is a speaker and author of 4 books – Divorce in Connecticut, The Ultimate Guide to Solo and Small Firm Success, SHE WHO WINS, and the children's book Percy's Imperfectly Perfect Family.  She hosts the annual She Who Wins Summit, a live event created to inspire, motivate and challenge women to move forward bravely in their personal and business lives. Her impact has been recognized by Success Magazine where she was nominated as a Woman of Influence and with awards such as Litigator of the Year, Women-Owned Business of the Year, and New Leaders in the Law. She has been featured in multiple media outlets such as the International Business Times, Comment Central, AP News, NBC, FOX, and iHeart Radio. Connect with Renee LinkedIn: www.linkedin.com/in/rbauer1/ Instagram: www.instagram.com/msreneebauer/ Website: msreneebauer.com/ Email: renee@msreneebauer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

If I've said it once, I've said it a thousand times - money matters! Especially in business. The official Amber Hurdle definition of business is: I solve your problems, you give me money for doing so.  Why though, do so many entrepreneurs struggle with this issue? They often do not know the full picture of their financial position and they're afraid, or unwilling, to even pay themselves. Today's guest, Danielle Hayden, joins me to discuss the ins and outs of entrepreneurship as it relates to finances and how to build the best money team to support you.  Key Takeaways Who should be on your money team and why like your bookkeeper, tax accountant, financial advisor, business coach, and the like. The importance of a business budget and actually understanding your financial reports. Various money personality types, how to know who you are, and what this means for you. What is a profit planner and how do you use it? Why you need to take an owner's draw! Are you ready to take charge of your business's financial well-being? Tune in on your favorite listening app, visit the website, or watch it on YouTube! Links & Mentioned Resources Freebies: kickstartaccountinginc.com/gift/ Podcast: kickstartaccountinginc.com/businessbythebooks/ About Danielle Hayden Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. With over 15 years experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances. She's has been a guest on multiple top-rated shows including, A Well-Designed Business® | Interior Design Business Podcast, The How of Business and Female emPOWERED: Winning in Business & Life. She is also the host of the Business By the Books podcast. When Danielle isn't in her money mindset work you can find her hiking or spending time with her family. Connect with Danielle LinkedIn: www.linkedin.com/in/danielle-hayden-kickstartaccounting/ Instagram: www.instagram.com/kickstartaccounting/ Website: kickstartaccountinginc.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest has a mission to redefine the industry standard surrounding sunless tanning and wants to provide a pure option for customers looking to unleash their inner glow and she wants YOU to never give up on your dreams! Laruen Becotte is the founder of Pure Glow, a tanning studio that is dedicated to providing the safest, most natural spray tan possible. Her initial approach focused on all of the things she did not love about conventional spray tans - “the questionable scent, unnatural tones, its drying nature, risky staining and transfer onto clothing, its typical 3-day life span, inconsistency of results.” Key Takeaways The importance of natural and organic ingredients How she self-funded her start up at the age of 26! The tactic Lauren uses to manage the complexities of life and business Ready to learn more, and protect yourself before your next spray tan session? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Lauren Becotte As the founder of Pure Glow, my goal is to transform an entire industry with the highest standards for sunless tanning services with non-toxic ingredients, a health focused experience and flawless results that last. I have spent a decade funding my own research and developing an organic and clean formula that naturally reacts with the skin's melanin to mimic a natural tan. At Pure Glow, we're modernizing the sunless tanning experience for anyone who wants to routinely protect their skin and improve their overall appearance in minutes. Connect with Lauren  LinkedIn: www.linkedin.com/in/laurenrampello/ Instagram: www.instagram.com/pureglowtanning/ Website: www.pureglow.com Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Y'all know I'm constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding. In fact, today's brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.” Glory, glory!  Let's break that down even further in this interview! Key Takeaways from Ben Guttman *Why you need to tweak and refine your brand over time routinely *Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap? *Ben's 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal *Why to focus on optimization for the least amount of friction Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Ben's FREE Weekly Newsletter Ben's Book, Simply Put Alexandra Watkins Book, How to Create Brand Names That Stick About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients. Connect with Ben Website: www.benguttmann.com/ LinkedIn: www.linkedin.com/in/benguttmann/ Sponsored By Magic Mind Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

What would it look like if you had a business that thrived because you were both profitable and positioned to offer the best to your customers?  Would you be willing to bootstrap until you not only found a product market fit, but enough success to secure external funding?  Jeff Iloulian, founder and CEO at HostGPO, further walks us on his journey in this episode as we dive into how to raise capital for your business and what to look out for along the way. Jeff's journey began as a vacation rental host whose self-proclaimed failures led him to create HostGPO, a group purchasing organization that supplies hosts with high-end brands at an affordable rate.  Jeff remained resilient through the failures, knowing he had a great business model in HostGPO. He began to learn about fundraising from anyone and everyone he could, eventually raising enough capital to make his idea a reality. Yet, despite his success, Jeff humbly and thoughtfully explains the various types of funding you should be aware of and the steps he took along the way to get there to show up for Bombshells who want to be in the know.  Key Takeaways How a membership (or subscription) structure in your business can drive revenue and help attract investors  What some of the terminology means, like the difference between venture capital and private equity Why it is essential when raising capital to ensure you have a solid plan for the funds you raise The importance of reiteration (and super amazing customers dedicated to going on the journey with you as you do) And so much more! On the one hand, my closest girlfriends and I can chat about investments, business models, and valuations like it was the weather. However, I have found that, by and large, this is an intimidating topic for many women in business. And guess what? We didn't get the same fair shake at education, mentors, and resources. If you don't believe me just Google the stats around it.  So I encourage you to do what I did – listen to generous teachers like Jeff on this podcast and others, read books and articles to learn the lingo, look for opportunities to learn on the job, ask lots of questions, and don't be afraid to look stupid to gain the knowledge you need to figure it out.  So shout out to Jeff for so transparently walking us through a true case study so we can all be empowered with understanding. Are you ready to learn about the various opportunities you can get the resources to truly grow your business? If so, this is a can't miss episode! Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources 3 Free Months of HostGPO for the Bombshell Business Audience The Old Girls Club About Jeff Iloulian Jeff has been in the vacation rental industry for nearly a decade. He has set up, managed, and/or operated over 250+ vacation rental properties–from cozy cabins in the woods to luxury mansions in Beverly Hills.  Additionally, Jeff has successfully grown several businesses and is passionate about interdisciplinary problem-solving in emerging industries. He firmly believes that the further you push outside of your comfort zone, the larger that zone becomes.  With a background in Economics and Philosophy from Columbia University and a JD from UCLA School of Law, Jeff spent three years as a lawyer practicing Business Litigation, Intellectual Property, and Cybersecurity before becoming an entrepreneur.  In his free time, Jeff enjoys playing music, eating tacos, and, of course, traveling. Connect with Jeff Website: www.hostgpo.com LinkedIn: www.linkedin.com/company/hostgpo Instagram: www.instagram.com/hostgpo Facebook: www.facebook.com/hostgpo Email: info@hostgpo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We've all been there. Awkwardly standing around at an event trying to decide who to talk to first and what the heck to discuss. The weather? The latest sports story? Travis and Taylor? But (hopefully), we finally break the ice, get to know some new contacts, and feel like we really rocked this networking thing! What happens next? Maybe we connect on LinkedIn and send a short, “It was great to meet you,” but usually not much else.  You see, networking is more than just the part where you find people to grow your network, it is more about the truly hard part - maintaining it. Today's guest is here to help! Shannen Stewart is the Founder of Heels & Handshakes, an organization that fosters community through in-person events and digital experiences for entrepreneurs, women in business and their allies. Key Takeaways Learn about the missing piece in business that led Shannen to create Heels & Handshakes. She explains, “networking is not checking a box, it is checking a pulse” - what you need to know once you make a professional connection and how to maintain that relationship. Shannen's go-to CRM to utilize for following up with your contacts by providing value, not noise. The best tactics to optimize your time at an event. Links & Mentioned Resources COVVE: Shannen's go to CRM app for taking notes on, and setting reminders to check in with her network. About Shannen Stewart Shannen created Heels & Handshakes in 2013 after returning to her hometown of Nashville and missing the community of women within the hospitality industry. She noticed the lack of opportunities to network. Shannen wanted to ensure that the women who made up the Greater Nashville workforce would all have positive and collaborative interactions to enrich their lives professionally and personally. What started as a ten- person meeting for cocktails and conversations has evolved to over 3,000 women and men in the Middle Tennessee community. Since founding the organization, she has curated over 240 events for the Heels & Handshakes members. Shannen's event brand partnerships and collaborations include Kendra Scott, TEDx, Ballet Ball, Tiff's Treats, and the Nashville Young Leaders Council to execute thoughtful activations for the Heels & Handshakes community. Her work in hospitality has received accolades and awards, including the 2021 Nashville Lifestyles Women in Business Recipient, The 2019 Nashville Area Chamber of Commerce NELA Awards Hospitality & Tourism Recipient, the 2019 Meeting Professionals International Tennessee Chapter Supplier of the Year and the 100 Leading Persons in Personal Services, Food and Hospitality in 2018. Shannen volunteers for Nashville-based organizations Thistle Farms and the YWCA in her spare time while serving on the TEDxNashville Committee. Connect with Shannen LinkedIn: https://www.linkedin.com/in/shannen-stewart/ Instagram: /www.instagram.com/heelsandhandshakes Website: www.heelsandhandshakes.com Email: membership@heelsandhandshakes.com Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Workplace conflict is a reality for every organization, and Carol Bowser, is unquestionably an expert on the subject. As I sat down to recap her episode, I ended up with pages of great nuggets of helpful and actionable information. Carol is a former practicing attorney who took the skills she learned in employment law and her training in mediation to create a company that trains others to recognize, manage and resolve workplace conflict. Because wherever there are people working together, there is inevitably conflict. Grab your notepad and get ready to learn! Together we cover: 

Talent management in today's world is increasingly challenging with limited talent pools, conflicts in opinions on remote versus in-person work environments, and so much more. Now, more than ever, the human resources function is critical to the operational success of any organization.  That's why I am so happy to interview Adrienne Roth, a highly seasoned human resources professional and our Director of Training for Employer Brand Central. Together, we look at the state of human resources today while forecasting the future of talent management based on real data and industry trends. In this episode, we discuss: Why HR is the core of every organization The vast changes emerging in the labor market How the right HR team acts as a bridge between the “company side” and the “people side,” to increase employee satisfaction and productivity The importance of being strategic in HR rather than reactive to the endless daily to-dos that bog down HR professionals  How to show that you genuinely care about your employees so they have a sense of belonging Ready to learn more from Adrienne's wisdom on increasing employee engagement and creating high-performing teams? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Adrienne Roth Adrienne Roth, MBA, SHRM-SCP is the Director of Training for Employer Brand Central, boasting a rich career in Human Resources and an MBA that provides a lens focused on operations and bottom-line results. As a Senior Certified Professional through the Society of Human Resource Management (SHRM), Adrienne is the immediate past president of New Orleans SHRM and the professional development director for the state Louisiana SHRM organization. Her career highlights include: Strategically redesigning a corporate training program that increased training availability by 200%. Designing and implementing a robust corporate culture program for a 30-million-dollar company. Building an HR department from the ground up for a food and beverage manufacturing company. Adrienne is a mother of two and volunteers with the Boys Scouts of America to support their leadership development. She has served as a National Officer for the Zeta Tau Alpha fraternity and is a proud member of The Sirens of New Orleans – a dancing, philanthropic mermaid troupe. As a graduate of our flagship leadership program, Velvet Machete Leadership Academy (VMLA), Adrienne now manages and leads Employer Brand Central's various training opportunities and helps develop our customers' custom training programs. Adrienne stands at the intersection of experience, expertise, and enthusiasm, which equips her to empower leaders worldwide through our training offerings! Connect with Adrienne LinkedIn: https://www.linkedin.com/in/adriennemroth/ Email: Adrienne@employerbrandcentral.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of the podcast, I undoubtedly made a new friend! Tiffany Cagwin, certified functional diagnostic nutrition practitioner and board-certified holistic health practitioner, joins me to discuss chronic fatigue and the most effective ways to combat it. We share many of the same views on wellness and mindset; it was truly a pleasure to dive into such an important topic together. Tiffany and I cover: What is holistic healing? Her own self-healing journey Busting the myth of “normal” How life events can and will, impact your physical health The importance of fiercely protecting your morning and evening routines  Ready to learn how to put your chronic fatigue to rest once and for all? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Tiffany Cagwin Tiffany is a Certified Functional Diagnostic Nutrition Practitioner, Board Certified Holistic Health Practitioner and Yoga Teacher. She is an experienced executive leader and transformational coach who has a passion for helping others thrive by guiding them to shift their mindset, take action towards goals and embrace self-care. An explorer at heart, with a never ending curiosity for learning new things, she is constantly expanding her education and has received additional training in Nutrigenomics (DNA Testing), Hair Tissue Mineral Analysis (HTMA), Bioenergetics, Hypnotherapy (Board Certified), Quantum Biology and Biophysics. Connect with Tiffany Website: www.tiffanycagwin.com/ LinkedIn: www.linkedin.com/in/tiffany-cagwin-48329818/ Instagram: www.instagram.com/tiffcagwin/ Facebook: www.facebook.com/tiffcagwin/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicole Greer helps individuals lead a more Vibrant life both personally and professionally. In this episode, Nicole joins me to share the formula she uses to help people shift their perspectives, change their habits, and “lead with light.”  Nicole shares in detail:  Why in order to live your most Vibrant life, you must SHINE! Self Assessment: What is it like to experience YOU? Habit work: Your behaviors are either building a vibrant life or killing your light Integrity: Understanding that this is a constantly evolving, diversified trait Next Right Steps: The best way to break down goals into manageable chunks Energy: Intellectual, Emotional, Spiritual, Physical, Social, Money How the Vibrant Energy Audit can focus your efforts Why her #1 book recommendation is A Return to Love by Marianne Williamson Are you ready to SHINE?! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Nicole Greer As a principal coach and CEO of Build a Vibrant Culture™, Nicole Greer helps individuals, corporations, government, faith-based organizations and nonprofits become the people they were created to be through fulfilling a mission, to work in teams, and exemplify VIBRANT Leadership™. Using transformational change leadership coaching & training programs, Nicole offers foundational tools and uncommon wisdom to Build a Vibrant Culture™. Nicole is a serious entrepreneur with experience in coaching, marketing, mastering first impressions, learning & development and sales. Nicole is a speaker, trainer, facilitator, executive and business coach. Connect with Nicole LinkedIn: www.linkedin.com/in/build-a-vibrant-culture-nicole-greer/ Instagram: www.instagram.com/nicolegreervibrantcoaching/ Website: www.vibrantcoaching.com/ Facebook: www.facebook.com/VibrantCoaching Email: nicole@vibrantcoaching.com Phone: (877) 633-2239 Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest, leadership coach Noomi Natan, focuses on the mental load of business. Whether you are an entrepreneur or part of a corporate team, Noomi discusses how to slow down to examine your thoughts and honor your inner knowing to be your most productive, fulfilled self. Noomi's advice centers on:  Productivity and the effects of trying to “do it all” How to honor both your masculine and feminine energy in business What is a solo CEO retreat and why is it important? Recognizing that you are an asset in your business The link of joy and impact When feeling overwhelmed with tasks, take a moment to define your top 3 most important tasks and what you can ignore  Trusting yourself more than anyone else Ready to learn Noomi's many great tips, tricks and analogies to help adjust your thinking and boost productivity? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Noomi Natan Noomi Melchior Natan is an internationally experienced leadership coach, courage catalyst, and Female Inner Power podcast host. For the past 15+ years, Noomi has coached leaders and business owners in more than 15 countries on overcoming the blocks to success. She has worked with leaders in biotech start-ups, a fire service, global multinationals and everything in between. She has never specialized in industry or sector because her specialism is in the deeply transformational human work. She is a certified coach, a qualified family constellator, a neuro-linguistic programmer and a continuous learner of anything to do with human development. She is particularly passionate about helping women leave the shadow of the good girl persona, tap into their full power and increase their impact in the world. Connect with Noomi LinkedIn: www.linkedin.com/in/noomimelchiornatan/ Instagram: www.instagram.com/noominatan Website: www.noominatan.com Facebook: www.facebook.com/noominatan Twitter: www.twitter.com/noominatan Podcast: https://noominatan.com/podcast-inspiration-strong-women-leaders/ Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to ditch the New Year's resolutions and instead approach 2024 with a strategic vision for success. This is one of my favorite times of year simply because I get excited about moving my life, my capacity for joy and abundance, and my own personal journey forward with a fresh starting line! Year after year, I focus my intentions on a small handful of things I want to experience in the coming year rather than trying to boil the ocean and then feeling like a failure when I don't. There's a better way. In this episode, you will learn about my annual personal growth strategies that involve a bougie annual visioning retreat. (Of course.) This carefully curated time includes determining five things to add in 2024 for a successful year and five things to leave behind in 2023 to make room for all the good that could take up that space in my life. Through this process, you will naturally find the most important things to add to your vision board, will have the structure to create your personal goals and career goals for 2024, and how to create positive habits for success to turn your dreams into reality and plan your best year yet! Here's the recap of the 2024 visioning process, but be sure to tune in to find out the juicy details as I pull back the curtain to reveal my life and vision, as well as guide you on why each of these components is important to your future success. Five Things to Leave Behind in 2023 #1. Leave behind at least one person who takes energy and doesn't give energy to you. #2. Leave behind at least one activity that moves you away from your goals. #3. Leave behind at least one belief that has no evidence to support it. #4. Leave behind at least one habit that keeps you from being your best.  #5. Leave behind at least one tool or expense you don't use or need. Leaving these five things behind will open up space for the people and opportunities that align with your values, needs, and life's goals. Five Things to Establish for a Successful 2024 Next, we cover the five things to establish for a prosperous new year. If you decide on these things, it will give you inspiration and practical direction to tackle your new year in a way that supports who you want to become and what you want to accomplish.  #1. Pick your word of the year. #2. Pick your mantra for the year. #3. Pick your song of the year. #4. Create a vision board. #5. Create goals. Strategic Success, Even When Things Don't Go as Planned Yes! This process works. My years don't always go exactly as planned, but I always end up grateful for the continuous forward progress afforded to me year after year because I was intentional. Of course, I wish you the same success! Happy New Year! Vote for Me for Global Gurus! (Site is FIXED now!) As you may know, one of the bigger honors among thought leaders is to be ranked by Global Gurus. I've been thrilled to be in the top 30 Global Gurus for branding, sitting among my mentors. Simply visit https://globalgurus.org/brand/, log in with your LinkedIn or Google account, click on my picture, and cast your vote! Easy-peasy!  Bonus points: Turns out I missed that Velvet Machete Leadership Academy was ranked among the best branding programs and workshops, too! If you click on the following link, then choose “Vote for the best Development Programs” and type in Velvet Machete Leadership Academy, I'd love you forever!: https://globalgurus.org/best-brand-development-program/ Voting will end on December 20th, and we will find our new ranking by January 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of nine children, Kate McKay realized at an early age that she was different. She did not quite fit in with her more morose family, but the stark contrast between her and the rest of her siblings shaped her life moving forward. When she ended up at an all girls' high school, which showed her how much more she wanted in life, and exactly who she wanted to be. Kate used these various experiences to author numerous books based on confidence and personal growth, and today we sit down to discuss them all! Kate reminds us:  Always look at the light Your “secret sauce” is in your power of resiliency  Live powerfully with courage & enthusiasm The importance of ACTION It is your responsibility to step into your power Interested in Kay's story of growth, strength and resiliency? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Kate McKay Kate is an international best-selling author of the book Claim Your Inner Badass and a multi-million dollar business builder, deeply committed to inspire others to achieve a life of greater confidence, vitality, and a deeper sense of meaning. Kate has been interviewed on Bloomberg, Fox Business News, NASDAQ and PBS. She has written for Entrepreneur, Family Circle and USA Today. Kate has just released her newest book Claim Your Inner Hottie, which describes her fitness and health process to be fit and fabulous no matter our age.  In addition, Kate is also the author of the book Claim Your Inner Warrior, a personal development book, especially geared towards men, written in honor of her son Will who passed away in 2017. Connect with Kate Website: www.kate-mckay.com Facebook: https://www.facebook.com/katesmckay Twitter: https://twitter.com/Katemckay18 LinkedIn: https://www.linkedin.com/in/katemckaycoach/ Instagram: https://www.instagram.com/iamkatemckay/ Vote for Me for Global Gurus! (Site is FIXED now!) As you may know, one of the bigger honors among thought leaders is to be ranked by Global Gurus. I've been thrilled to be in the top 30 Global Gurus for branding, sitting among my mentors. Simply visit   https://globalgurus.org/brand/, log in with your LinkedIn or Google account, click on my picture, and cast your vote! Easy-peasy!  Bonus points: Turns out I missed that Velvet Machete Leadership Academy was ranked among the best branding programs and workshops, too! if you would click on the following link, then choose “Vote for the best Development Programs” and type in Velvet Machete Leadership Academy, I'd love you forever!: https://globalgurus.org/best-brand-development-program/ Voting will end December 20th, and we will find out our new ranking by January 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

Surviving Hurricane Ian: Annie Meehan's 22-Hour Closet Revelation!

Are you now, or have you ever, struggled with codependency? Are you the one responsible for everything? Do you volunteer excessively, or find yourself always making sure that everyone else in your life is taken care of, even if it is to your detriment? If so, today's guest is here to help you (or maybe someone you know) flip the script! Jennifer Standish joins me to discuss her life as the daughter of a narcissistic mother, how it shaped her life, and how learning to give yourself permission is the key to recovery. Jennifer shares:  Her plan to be the next “Chicken Soup For…” and how that turned her into a full-fledged author Although she had just graduated from college, Jennifer found herself lost and broken due to her upbringing. She knew she needed to make a change… You do not have to live by your programming How to assess and recreate your own life rules Interested in learning more on breaking the cycle of codependency? Join us now! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jennifer Standish Jennifer Standish is the author of Permission Granted: Live Your Life Full of Joy and Peace, a book that offers readers practical advice on how to create an amazing life regardless of their past experiences. She is also the Founder and President of Give Yourself Permission, which helps women create new rules for their lives, so they can overcome limiting attitudes that prevent them from achieving career success and finding happiness.  Connect with Jennifer LinkedIn: https://www.linkedin.com/in/jenniferstandish/ Website: https://www.jenniferstandish.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast I sit down with financial advisor Lori Sackler to tackle a universal issue: money. Lori is the author of The M Word, a book that “guides readers through mindful conversations that help families communicate dispassionately about money matters through all of life's transitions — changes in financial circumstances, remarriage and merging families, retirement, preparing heirs, and transferring wealth.” Her knowledge on this subject is substantial, and extremely needed, as she shared with us that currently there is a 70% failure rate in transferring assets across generations due to breakdowns in trust and communication. Wow! It sounds like it is time for all of us to learn how to engage in familial money conversations immediately. Lori shares:  When and why you should be having money conversations Her 5 Steps to engage in money conversations Step 1: Identify the transition you're facing Step 2: Prepare the inner landscape Step 3: Prepare the outer landscape Step 4: Ask for help Step 5: Repeat as necessary How men and women physiologically see money differently How she became so successful in a male dominated financial services industry The importance of taking time to reflect, and investing in yourself Ready to set yourself and your family up for success? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Lori Sackler Lori R. Sackler is a financial advisor, senior vice president and family wealth director at a major financial institution where she leads a wealth management group. Her team is dedicated to helping individuals and families keep up with change, satisfying their financial security, addressing lifestyle and legacy concerns, and successfully guiding them through life's transitions. Sackler is a certified investment management analyst, a certified financial planner and non-practicing certified public accountant. She is the author of The M Word: The Money Talk Every Family Needs to Have about Wealth and Their Financial Future, published in 2013 by McGraw Hill and The M Word Journal: How to Have the Money Talk released in 2016. She is the creator and former host of the radio show “The M Word” on WOR in New York City.h. Connect with Lori Website: http://www.themword.com/ LinkedIn: https://www.linkedin.com/in/lorisackler/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest and I share a value that so many people unfortunately seem to lack (albeit often due to circumstances outside of their control) - self worth. Jennifer Sukalo helps clients learn to build their personal strength and resilience through her unique personal development approach, based on the acronym SWAGGER.  Jennifer's approach focuses on:  SWAGGER: Self Worth, Appreciation, Gratitude, Grounded, Empowered, Renewed Everyone is born worthy - no conditions! The reality of our choices and the accompanying sacrifices Filling the “cracks in life” with gratitude Life is not about settling, it is about thriving We do not negotiate when it comes to our worth! And her parting advice? GOLD! Make sure to listen all the way through to hear what she has to say. Interested in learning more on building your SWAGGER? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jennifer Mrozek Sukalo Transformational Expert and Author of Claim Your SWAGGER, the first of a three-book series to help readers survive trauma and thrive through life. Her work has appeared in Livestrong, Prevention Magazine and more. She is a highly sought speaker and consultant, with over 10 years as a global leadership consultant, helping high-performing individuals at various multinational Fortune 500 companies create positive and sustainable change in themselves to become better for those they lead. Connect with Jennifer LinkedIn Newsletter: https://www.linkedin.com/newsletters/swagger-sense-7038977372318048257/ LinkedIn Profile: https://www.linkedin.com/in/jennifermrozeksukalo Instagram: https://www.instagram.com/swaggeru_jennifersukalo/ Facebook: https://www.facebook.com/swaggerujennifersukalo Website: www.Swaggeru.com Book: https://www.swaggeru.com/books Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is a fellow teen mom turned Business Bombshell focused on business consulting, marketing and website design. Welcome Jodi Bourne! Jodi shares with us the power of a customer-centric website design, how to engage and lead your audience, and the extreme importance of its imagery. Jodi and I deep dive on website design and discuss: The unexpected gifts of being a teen mom If you are selling something, your website should engage people to take a step. Users need to know what to do next - even if that just means to learn more. The look & feel of your website is incredibly important (emphasize your brand!) Be aware of being too generic.If you are not being specific to SOMEbody, you are not being specific to ANYbody. The importance of colors and fonts - this may not mean what you think Never hold back from being YOU! Ready to learn more about fine tuning your website with a customer-centric design, allowing you to attract your ideal customer? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jodi Bourne Jodi Bourne is a Business Consultant, Marketing Strategist, and Website Designer focusing on luxury homes, glamping, and niche vacation rental experiences. With a rich background in business management, customer service, brand messaging and marketing spanning diverse industries, Jodi guides savvy hosts in growing professional, guest-first vacation rental businesses. Her passion for tourism and hospitality drives her to help hosts achieve long-term success. guests to enjoy unique and memorable experiences and communities to thrive. Connect with Jodi Email: jodi@jodibourne.com Website: https://jodibourne.com/ Appointment Booking Link: https://jodibourne.com/chat Instagram: https://www.instagram.com/heyjodibourne Facebook: https://www.facebook.com/HeyJodiBourne Podcast: https://jodibourne.com/savvyhost Learn more about your ad choices. Visit megaphone.fm/adchoices

I always love when I get to talk branding with other experts and discuss their unique perspective on the topic. Today's guest did not disappoint. Davis O'Hearns, founder of Dawn Creative, joins me to discuss brand values and how they should be ingrained in everything your business does, down to the questions your receptionist asks when greeting clients. David takes us through the client journey and how to easily implement processes that reinforce your values along the way. Remember, consistency is key! David's take on branding includes:  Your logo, colors and typography are just your visual identity - not your brand To fully develop your brand you need a purpose, values, direction, vision, behaviors and to keep a promise How to build small, easy processes into every step of the client journey to reinforce your brand values How to reverse engineer your values by first identifying what you hate The importance of carrying values through both digital and physical interactions Why your purpose should be written with “blue sky thinking” Document what you stand for and then take action! Ready to learn more about strengthening and embodying your brand values? Tune in on your favorite listening app, on the website, or watch it on YouTube! About David O'Hearns David O'Hearns has worked within the creative industry for 25 years. Starting as a graphic designer following his graduation from Newcastle University, Dave went on to start up his first creative agency in 2006. Following multiple successes with the likes of Bentley Motors, Adidas and Swiis Foster Care, he founded his second agency, Dawn Creative, in 2014. Connect with David LinkedIn: www.linkedin.com/company/9291398/ Twitter: twitter.com/wearedawn Instagram: www.instagram.com/dawn_creative_agency/ YouTube: https://www.youtube.com/channel/UCDC1llUTAGLhzUZgeGBJ7Ow Website: www.dawncreative.co.uk Webinars: www.eventbrite.co.uk/cc/branding-done-776169 Email: wakeup@dawncreative.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR! Alexandra's awesome naming insight includes:  How the purchase of “monkey tea” led her to a great networking opportunity early in her career When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional To test your brand name's durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign There are ways to incorporate fun names into your business, even if you cannot change your brand name And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199. Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Alexandra Watkins Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words. Connect with Alexandra Twitter: twitter.com/eatmywords LinkedIn: www.linkedin.com/in/alexandrawatkins/ Facebook: www.facebook.com/EatMyWordsNames/ Website: http://www.eatmywords.com Podcast: https://eatmywords.com/podcasts-about-brand-names/ Email: alexandra@eatmywords.com Naming Test: https://eatmywords.com/free-name-evaluation-test/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's podcast features serial entrepreneur, Mount founder and CEO, Madison Rifkin. Madi's unique story, starting with her first invention at the age of 12, is quite remarkable. Today she shares with us exactly what led her to that early invention, how she transformed that idea into a full blown experience-booking platform and the lessons she learned thus far as a female CEO and founder. Madi shares her journey of:  How being a forgetful pre-teen led her to having her own patent at just 15 years old! Attending Northwestern University and developing her bike lock idea into a full-blown company COVID's impact on her bike lock business and the pivot to an experience-based business The value of high touch experiences over networking en masse The importance of being fully authentic and confident in yourself Want to learn more about Madi's amazing journey? I promise you will be inspired to act upon your ideas after this one! Tune in on your favorite listening app, on the website, or watch it on YouTube! Want to get to know Madi in person? Are you a STR operator attending VRMA International? If so, don't forget Madi and her team are hosting The Mount Cup October 22nd - a day of golfing, networking and competition to support STR advocacy. About Madison Rifkin Madi is the CEO and Co-Founder of Mount. She's been recognized as the Short Term Rental industry's Rising Star two years in a row and is on a mission to change the way we travel. Connect with Madison LinkedIn Personal: https://www.linkedin.com/in/madison-rifkin-23037712a/ LinkedIn Business: https://www.linkedin.com/company/mountamenities/ TikTok: @RentMount Instagram: https://www.instagram.com/rentmount/ Interested in Mount? https://calendly.com/d/2hv-ynw-pvr/mount-demo Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest this week is a total Bombshell Businesswoman with an exceptional perspective on innovation. Natalie Turner is the author of the award winning book, Yes, You Can Innovate and today she sits down with me to discuss her unique ideas and how to implement them throughout your business, no matter how big or small it may be. Some of the key points we discuss:  The 6 ‘I's® of Innovation Identify - possibility, new opportunity Ignite - creativity, ideas Investigate - testing, prototyping, research Invest - time & attention, money and resources Implement -  the hard work Improve - review and refresh Larger corporations need to dig deep in the Identify stage as they are often stuck in Invest, Implement & Improve We ALL play a role in innovation The importance of empowering team leaders to enable their own teams to be innovative  Assessing the alignment of your purpose and your work Interested in learning about the importance of innovation and how YOU innovate? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Natalie Turner Natalie is the Co-Founder of The Entheo Network, the owner of The Six 'I's® brand, and inventor of The Six 'I's® of Innovation. She is the author of the Award Winning book, Yes, You Can Innovate, selected as Business Book of the month in the UK and Singapore. As an international Keynote speaker, she has inspired audiences on the human side of innovation – the mindsets and skills we need to harness diversity - and has spoken on leadership, change, and PURPOSE at some of the top speaking engagements in the world, including TEDx Singapore, Singapore Women's Congress, Harvard University's HPAIR, BLINK live (Mediacom), Innov8rs Bangkok, ISPIM – The International Society for Professional Innovation Management - and numerous corporate and governmental organizations. Connect with Natalie Websites: www.entheo.com     https://www.natalie-turner.net/?r_done=1 LinkedIn: https://www.linkedin.com/in/natalieturner1/ YouTube: https://www.youtube.com/channel/UCa0va2g4CIBrP5FvstXDsng Facebook: https://www.facebook.com/natalieturnerauthorspeaker Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode features SEO strategist, and fellow 90's music junkie, Meg Casebolt. After cutting social media almost entirely, Meg moved to a 25-hour workweek to spend more time thinking about creative and big-picture ideas for her business, as opposed to an arbitrary follower count. Meg and I discuss how driving the right people to your website is much more important than engaging with everyone on your social media. Meg and I discuss:  The expectations vs reality of social media marketing Why web copy should be written to solve a problem or answer a question Why social media is not a discovery tool, but a connection tool Knowing your audience and how they prefer to consume your content Using the Customer Awareness Spectrum Focusing on depth of searches, rather than breadth Want to learn how to still drive sales while returning social media to its rightful place as a fun refuge from your busy day to day operations? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Meg Casebolt Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead create SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.  Connect with Meg Instagram: https://www.instagram.com/loveatfirstsearch/ LinkedIn: https://www.linkedin.com/in/megcasebolt/ YouTube: https://www.youtube.com/channel/UCLdWexUUZ_40SPeXvG-nJq Pinterest: https://www.pinterest.com/loveatfirstsearch/ Website: https://loveatfirstsearch.com/ The SEO Starter Kit: https://loveatfirstsearch.com/start Podcast: https://www.socialslowdown.com/ Meg's Book: The Social Slowdown Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest, Jeff Gibbard, dives deep into the world of leadership and what it means to be a Lovable Leader. He discusses his mission of unlocking human potential to make a positive impact on the world, and we are here for it! Jeff shares with us:  Why it is incumbent upon leaders to create places where people can thrive Why being a loveable leader is hard  How leadership is a privilege, responsibility & a burden The 3 pillars of loveable leadership: Care, Trust, & Safe Travels The Superhuman framework Want to learn more about leadership and how to create strong business relationships that last? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jeff Gibbard Jeff Gibbard is the author of The Lovable Leader, a professional speaker, and the founder of several companies including Super Productive, and The Superhero Institute, a certification program  for coaches that want to help their clients grow revenues and unlock their potential to make a  positive impact on the world. Jeff is also the host of his own popular podcast called Shareable. Connect with Jeff LinkedIn: www.linkedin.com/in/jgibbard Instagram: www.instagram.com/jgibbard/ Website: https://jgibbard.com/ Facebook: www.facebook.com/jgibbardLLC Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I am thrilled to introduce you to my friend, Inhaven Founder & CEO Ashley Ching. After Ashley's fourth child was born she stayed with her family in a vacation rental and yet again found herself shopping for kitchen supplies late at night to ensure she could make breakfast for her family the next morning. She was frustrated as this had become a regular occurrence and then it hit her - why not use my own experience in merchandising to solve this problem?! Ashley's story includes:  Inhaven's goal to create a consistent, quality experience offering various products at every budget level The importance of attending multiple events and making connections How and why she went nationwide so quickly What makes Inhaven different from the competition Her biggest fear she had to overcome to make Inhaven a reality Interested in hearing all that Ashley shares? Make sure to listen all the way through, as her parting advice is incredibly important! And here is the link to the other episode we reference about COVID's effect on women in business. Tune in on your favorite listening app, on the website, or watch it on YouTube! About Ashley Ching Ashley Ching is the founder of Inhaven, a group purchasing organization for the vacation rental industry that is redefining B2B commerce. Prior to launching Inhaven, she held executive roles at The Company Store (a Home Depot company) and Tiffany & Company. She lives in New York with her husband, 4 young children and dog, Chase. Connect with Ashley Instagram: https://www.instagram.com/inhavenstay/ Facebook: https://www.facebook.com/inhavenstay/ Linkedin: https://www.linkedin.com/company/inhaven/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest, classical pianist turned beauty maven Angela Jia Kim, dives deep into the importance of self care and how it affects every aspect of our lives. We reflect on the true definition of beauty, and how caring for oneself is deeply critical to overall health and wellness, especially in the case of female entrepreneurs. Angela and I dive into numerous aspects of self care & beauty:  Spiritual skincare Our facial skin cycle Creating and maintaining radiance rituals The numerous benefits of home cooking The challenge of balancing love and business Cleansing your energy Different forms of self care, including financial wellness Intrigued by this unique view on beauty and overall self care? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Angela Kim Angela Jia Kim is the founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, and a former international, classical concert pianist. Angela created the award-winning skincare in her kitchen, became an accidental entrepreneur, and built a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance. She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. Connect with Angela Instagram: www.instagram.com/angelajiakim/ Instagram: www.instagram.com/savorbeauty/ Website: www.savorbeauty.com/ Angela's book: www.radicalradiance.com/ Email list: https://manage.kmail-lists.com/subscriptions/subscribe?a=V5fxKT&g=XxTY8e Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest shares an interest most near and dear to my heart - branding! Ericka Saurit started her journey as a brand strategist in the interior design industry where she saw a need for creatives to better express their why to clients, rather than just showing them a beautiful portfolio.  During our branding lovefest we discuss:  Where is the line between business and brand? E3 Framework Extraordinary: What is your differentiator? Emotional: Find the right people for your offerings Experience: How will you own the brand across each point of the customer journey? The importance of coming to work with a purpose You do not need to know everything, just know where to find the answers! Ready to dive into more on my favorite topic? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Ericka Saurit Ericka Saurit is a brand marketing strategist focused on helping creative entrepreneurs transform their businesses into unforgettable brands. She shows her clients how to leverage emotion and logic to craft visual and narrative stories that speak directly to the clients they want to attract on their website, social media, and email campaigns. Connect with Ericka LinkedIn: https://www.linkedin.com/in/erickasaurit/ Instagram: https://www.instagram.com/sauritcreative/ Website: https://sauritcreative.com/ Email: ericka@sauritcreative.com Brand Audit: www.sauritcreative.com/brandaudit Free Consultation: https://SauritCreativeScheduler.as.me/ Learn more about your ad choices. Visit megaphone.fm/adchoices

I am extremely excited to share today's guest with all of you. Kirbee Miller is one of my closest friends on the planet and has meant so much to my becoming and my evolution. Today Kirbee shares her journey of a life changing accident and how it affected her in ways she never expected. Exhausted and burning the candle at both ends, she learned to fill her own cup, rather than “scraping the sediment from the bottom” and follow her full design.  During our discussion Kirbee shares some beautiful insights: Living the quote, “Adversity introduces a man or a woman to themselves” What does it look like to take care of myself in a real way? Every day you've lived up until this point has prepared you for your moment of action The ideas that come to you are on loan to you  It is a privilege and honor to embody your full design The space that you fill when you are fully you is irreplaceable  And more! Grab a notebook and be ready to rewind and repeat to gain the full impact of her wisdom! Tune in on your favorite listening app, on the website, or watch it on YouTube! PS - If you take on the challenge I issue in this episode, please email me to discuss your insights throughout the next week. About Kirbee Miller Kirbee Miller is the Owner and Chief Experience Officer of Kirbee + Co., a community-driven business that cultivates immersive experiences to promote inclusion and connection.  Kirbee launched her multi dimensional brand around the idea that being seen and safe is a powerful equalizer leading to beautiful conversation and connection. This brand has taken Kirbee on a global journey. However, Kirbee's road to entrepreneurship through passion and creativity has not been without hardship. On New Year's Eve 2018, her parents were critically injured in a car accident, leaving Kirbee to spend many months sleeping in the hospital, advocating for her parents' care, and ultimately this experience has reinforced Kirbee's commitment to creativity, inclusive and meaningful moments that Nourish. Kirbee has grown a committed following through consulting, television appearances, event hosting, keynote speaking and her guided journal + cookbook : NOURISH - A Guide to Coming Home to Yourself.  Kirbee + Co.'s mission is to use voice and creativity to meaningfully cultivate connections.  Connect with Kirbee Website: https://bit.ly/KirbeeandCo Socials: @KirbeeandCo http://l.ead.me/bb7l5m Book: Buy on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest, IT expert Bart Sobies, takes us through the process of using ChatGPT to drive marketing campaigns. He breaks down each step, making what may seem like scary, complex tech, into an easy to follow process.  Bart and I discuss:  What is ChatGPT? How to properly prompt ChatGPT to optimize your results The specific steps to follow to create multiple social media posts easily Using AI to reduce bias and emotion in writing, especially in high pressure situations How to increase your efficiency by utilizing AI Ready to jump in and start using AI to bolster your marketing? It is easier than you think! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Bart Sobies Bart Sobies, an up and coming leader in the tourism space is the founder of The Accommodation Show & iBooked.Online. A serial entrepreneur, having started his first online business at the age of 15, he is an ardent pursuer of all things tech, marketing and investment. Bart has been at the helm of several successful tech companies, building great digital products, leading sales & marketing teams while helping them grow into multi-million dollar businesses. At heart, his real passion is helping hospitality businesses navigate an increasingly complex and noisy digital world. He hates the hype that 'experts' talk about and works in the real world by achieving results. He shares his expertise in direct bookings, marketing, branding, building awesome digital products and increasing revenue to businesses. Bart has helped thousands of hospitality owners generate millions in extra revenue through his company iBooked.Online. He is also the voice of The Accommodation Show where he talks to industry leaders about their best tips and hacks for success and is a board member of Australian Short Term Rental Association. He is also the founder of The Accommodation Managers and Owners Facebook Community where over 1500 accommodation owners and managers share their industry thoughts and expertise. He says, "My goal in life is to make sure you succeed in the areas which are most important to you and your business.” Connect with Bart LinkedIn: www.linkedin.com/in/bart-sobies/ Instagram: www.instagram.com/ibooked.online/?hl=en Website: www.ibooked.online/bart/ AI Training: https://training.ibooked.online/ai/ Facebook: www.facebook.com/groups/588374275071768 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode I sit down with John Robertson of Fortlog Services, culture alignment specialist and workforce wellness expert. We discuss various aspects of leadership, how the best teams operate, and how when the two are in alignment, crises can be easily addressed and resolved. Key points from our conversation include:  Wellness is more than not being sick Leaders who finish well are defined by what they're for, not what they are against Why the event is never the real crisis Reframing crisis as an opportunity, wherein crisis is defined as the point at which the status quo is no longer working Leadership qualities & qualifiers: Authenticity, Commitment, Enthusiasm, Service How to operate in the workplace: play to compete, share common goals, teams “in the stands” supporting those “in the action” How do you want people to describe you non-physically? Intrigued? Ready to up your leadership game? Tune in on your favorite listening app, on the website, or watch it on YouTube! About John Robertson Inspired and driven by his values, John acts as a facilitator, coach and guide for his clients as they test, discover, and expand what they can do. He uses concrete, verifiable processes to help them achieve demonstrable, solution focused results. Remaining faithful to his passions and principles, John invests  himself in his vocation without reservation. He provides spirit-filled, insightful guidance that his clients use to amplify their lives and their businesses. John truly provides “leadership people can follow through storms." Connect with John LinkedIn: https://www.linkedin.com/in/johnrobertson-fortlog/ Website: https://fortlog.co/bombshellbusiness Email: john@fortlog.co Learn more about your ad choices. Visit megaphone.fm/adchoices