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Stacy wanted this year to be different but she needed help with her goal-setting exercises. After looking at what she managed to accomplish over the last 12 months she knew that something needed to change. Some weeks over the last financial year were downright hairy because of the limited amount of cash flow. Plus her dream of living on a tropical island for 6 months of the year hasn't materialised just yet. If you can relate to Stacy let me know if these points sound familiar. Setting goals and achieving them can be quite daunting You've rarely ever accomplished the goals that you set in the specific timeframe Others seem to be better at setting goals but it doesn't work for you You have a goal but you are clueless about the steps needed to take action Wouldn't it be lovely if there was a realistic way to set achievable goals with action steps as well? In this resource, you'll discover a few key secrets that separate the winners from the others. Join me as we look at a few goal-setting exercises for complete beginners. The Goal-Setting Process Before looking at the various goal-setting exercises available for you to use. It is important to understand the various aspects of the goal-setting process. Many people make the mistake of looking at the ultimate goal while ignoring the reasons behind that goal. For example, if you have professional goals like getting a 6-figure deal or having an income of $10k/month why do you need that money? I'll tell you why... It's because you have a number of personal goals behind those specific goals. This could range from larger goals like buying a mansion or a sports car to smaller goals like hiring a fitness coach. At the end of the day, the goal-setting process should start with the realistic goals of improving the quality of your life and the lives of your loved ones. It's important that you have a process that walks through the stages by adopting the 7 whys principle. At each stage of the process ask yourself why you want that thing. Here's what that looks like... I want to make $100K a year so that I can Pay for living expenses so that I can Buy a beautiful home so that I can Provide a secure life for me and my family so that I can Not have to worry about emergencies so I can Live my perfect day so that I can Do the things I enjoy Of course, you can also do this powerful exercise in reverse order. The most important step is that your focus is on accomplishing the right goal to create a life worth living. Also, these must be meaningful goals for your future self so that you'll be motivated sufficiently to accomplish them. 1. Your Perfect Day A number of years ago I was encouraged to write out in detail what my perfect day will look like. At the time, I was not a digital nomad or even a virtual assistant. In fact, I thought that it was a lot of wishful thinking. With a bit of hesitation, I sat down with a pen and a few sheets of paper. I scribbled down my perfect day from the time I woke up until the time I went to bed. Here are a few things I included. The ideal time for me to wake up each morning Who I would like to wake up with in my bed What I did after waking up The atmosphere and location I'd like to wake up in Items that I would include on the menu for breakfast At what time would I check messages and emails What I would do for work My working hours and days of the week Extracurricular activities Things I would like to do with my loved ones My downtime routine What I do at bedtime Things I do during the day for self-improvement Although I can't remember every single thing that I wrote down many years ago, I can tell you that this stuff works. It's crazy what happens when you get crystal clear about what you want to include or even exclude from your perfect day. I'm living some of that dream even today which ...

Siobhan needed help promoting her small business but she didn't know what are the current freelance marketing consultant rates. This is important for her because she didn't want to pay too much for digital marketing services. Yes, leads and sales are important to the survival of any business. Like many entrepreneurs and small business owners, Siobhan prefers spending time doing what she enjoys. She just was not interested in learning to become a digital marketer herself. Let me know if you face these struggles like Siobhan. You need more leads and sales in your business this year Setting up a 12-month marketing plan is outside your comfort zone You like showing up on social media but you don't have a marketing strategy in place Terms like ROAS, abandon cart emails, CTR, conversion rate, LTV and MRR are way outside your wheelhouse If only there was a way to figure out the cost of a marketing consultant so that you can include them in your marketing budget. In this resource, you'll discover simple strategies to plan, budget and hire your digital marketing strategist to significantly increase your business revenue. What or Who is a Marketing Consultant? For the purposes of this resource, a marketing consultant is someone who works alongside a business at a strategic level to lead their marketing plan. In many cases, a business will hire a marketing consultant to fix issues like underperforming campaigns. Sometimes they are brought in to help an organisation adopt a more cohesive approach to their marketing strategy. Ideally, there would need to be a budget set aside for marketing spend and your marketing consultant can oversee how to spend it effectively. Your marketing consultant should help you get a good return on your marketing spend. A marketing consultant can look at the historical data from your marketing spend vs results over the last 3-12 months and give you wise insights. It is important to note that even the best marketing consultants are not magicians. They don't have control over external forces, economic factors, market trends or making things go viral.

Shelley started her business recently and she had a burning question, how to get potential clients through cold email? As an entrepreneur, you know that it's important to constantly have cash flow in your business. Without any consistent income, your business is just an expensive hobby. The one skill every entrepreneur needs to master is getting sales or clients into their business. Shelley was keenly aware of this which is why she needed to find a way to master this skill. Here are three things to consider when you decide to use cold emails as your way of generating leads. You'll need a fresh list of people to email every week Sending out emails that get responses is crucial Doing this 100% manually can be a daunting task Nobody likes to be sold to but everyone likes to buy If only there was a way for Shelley to get proven strategies and resources that work every single time. In this resource, you'll discover a number of key elements and insider secrets that you can use to get the results that you need. Email Marketing Statistics So, you're probably wondering why Shelley decided to use cold email as her lead generation strategy. Well, according to Oberlo, there are 4.3 billion users of email globally and this is set to increase to 4.6 billion in the next few years. Another surprising statistic from the same source reveals that over 3 billion emails are sent every day. To put that into perspective, there are 2 billion active users of Facebook daily. In terms of return on investment, the figures show that you can expect to generate $40 for every $1 spent on emails. 81% of business owners continue to use email as their source of customer acquisition. Also, welcome emails have the highest open rates at 68.6% when compared to the average email open rate of 19.7%. Did you know that 49% of consumers said that they like to get promotional emails from their favourite brands weekly? Based on what you know now about email marketing do you think that Shelley has made a good decision? List of Potential Clients One of the toughest things Shelley needs to do before sending out cold emails is to develop a list of her prospective clients. Have you ever wondered where people find a list of ideal clients? If you have no idea who your potential client or buyer persona is then it will be more difficult to find them. So, spend some time developing an avatar of your prospective client before moving to the stage of getting a list. One of the things to figure out when profiling your ideal client avatar is where you can find them quickly and easily. When you know who they are and where they spend most of their time then it becomes easier to find them as well as their email addresses. A number of places where you can find them could include: LinkedIn Business website Instagram Facebook 3rd Party Publications Let's look at ways in which you can develop a solid list of prospects. How to Get a List of Email Addresses Broadly speaking there are two ways to generate a list of email addresses. These two ways are called inbound and outbound. Inbound involves you leaving a link for people to access a free resource and they'll need to enter their email address to get it. Outbound is quite different, you basically need to go and find them and send them a cold email introducing yourself and giving them a reason to respond. Everyone likes inbound email marketing because it is like if your prospective client raises their hand to get what you have. However, if you are like Shelley and you're starting from scratch there are a few ways to get this started. 1. Social Media Hand Raiser The next time you are publishing content on social media instead of sharing a link publicly ask your prospective client to send you a DM. If the thought of getting your prospective clients to send you a cold direct message gives you butterfl...

Nellie sighed, her business has experienced a great level of success over the last 3 years but now she wondered how to get clients through Facebook Ads. She knows that in order to take her business to the next level and generate the revenue needed to fulfil her dreams. It was imperative for her to scale her cash flow. Nellie had about 110 clients on a monthly retainer or subscription. What would be nice is if she had two new groups of clients. Project-based clients for VIP day engagements Consulting clients who needed more high-end services Have you experienced something similar to these points in your business as well? You're making 2-3 sales a week on your signature offer You are making between $12k and $15k per month consistently It is your dream to get to $20k and then $50k per month but you're not sure how Just recently, I was listening to one of my peers say that they were unsure what to do next to get the results they needed in their business. In this resource, you'll learn a simple step-by-step process about how to get clients through Facebook Ads. Why Facebook Ads? Before looking at that process, it's important to understand why Nellie is interested in learning about Facebook marketing. So, let's spend some time looking at the latest Facebook advertising statistics. Facebook currently has over 3 billion monthly active users based on an article from Demand Sage. According to Hubspot, Facebook Ads reach 62.2% of all Americans from age 13+. In that same resource, we can see that there are over 10 million active advertisers on the Facebook platform compared to an audience of 2.25 billion in terms of advertising audience size. That means, only 0.45% of active advertisers compared to the audience size. I'll let that sink in for a second. During 2022, Meta generated $113 billion in ad revenue. This means they make $51/person in their advertising audience. Most users in the US are aged between 25-34. Facebook is used by 67% of social media advertisers and 25% of marketers say that Facebook has the highest return on investment. Now that you know this essential information do you think Nellie's interest in using Facebook Ads for her business is justified? Ideal Client No matter how good the Facebook ads statistics appear to be. It is really important that you answer this question. Is your target audience hanging out on Facebook? If yes, then it means that Facebook is a great platform to get clients. Having a clear understanding of who your ideal client is will help you to succeed with Facebook ads. The reason for this is that one of the most intriguing aspects of Facebook Ads Manager is the ability to choose the right audience. This is accomplished using a process called audience mining. A few good examples of this are knowing who your target market follows, what they listen to, where they spend their time online and what apps they use to stay informed. If you know that they like shopping at Lululemons, own a Peleton and spend winters at Breckenridge in Colorado every year. Guess what? You can use Facebook audience targeting to find them. Facebook Page One of the first things you'll need to have in place if you want to find clients through Facebook ads is a business page or a Facebook page. All you need to do to get one is to sign up and complete your details. You can name the page after yourself or use a business or brand name. It would be best if you also have a branded email address and a website address. If you've never created a page before head over to your personal profile and click the 9 dots on the top right-hand side. You'll see the option to create a page in that menu. Please note that apparently there are different versions of the platform depending on where you are located so yours may look a bit different. After creating your page,

Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast. She would do anything to start her own business but didn't know how to attract clients. Melia knew that if she didn't figure this out in the next 6 weeks, she would need to quit her job of 14 years. Yes, there's a lot of information available on YouTube and blogs across the Internet. However, what would be nice is if she could find a resource that would lead her through the client attraction process successfully, step by step. Let me know if you struggle with any of these. You know that client acquisition is very important for your small business No clients means no cashflow, revenue or income It would be best if you generated a lot of income to become profitable Getting your business to 5-figure months consistently is the ultimate dream If only there was a way to get this process automated or at least have multiple streams of consistent high-quality leads. In this resource, you'll discover how implementing a few simple systems can generate leads that'll help you generate the income and profits needed to go laughing all the way to the bank. 5 Things You're Probably Doing Wrong Before looking at those 5 incredible ways to attract clients let's spend some time looking at the things that don't work. At least when you know what not to do you'll understand the reason why you're not generating leads for your business. You'll also have a better idea of how easy it is to settle for these default or vanilla options in your business. 1. Talking to Everyone Several years ago when I was brand new to business I didn't understand the concept of target marketing. When asked by my business advisor who is my target market, I responded with, "Anyone who needs my services". There's a common phrase in marketing which says, when you talk to everyone, you're talking to no one and this is so true. 2. Not Digging Deep Enough Another common mistake is when you are addressing a specific target audience you are not digging deep enough. What I mean by this is that you are solving a core problem for your potential customers and this core problem has symptoms. For example, when someone is constantly late for all their appointments, what is the real problem? Please don't say that they need a watch. Lol!! 3. Wrong Platform You might not be someone who has difficulty with talking to everyone or digging deep but what about the platform you are using to promote your business? Are you using the right platform where your ideal client is hanging out? Business is so weird, sometimes I find certain types of audiences hanging out in the strangest places. 4. Suffering From Analysis Paralysis This may not be you but there are some people who spend a lot of time analysing everything before taking action. They'll choose 2-3 platforms and go on each one to spend time observing conversations and results others get. However, spending 6-24 months lurking and observing will definitely not bring you leads. 5. Stuck in the Content Creation Phase This is probably the most popular challenge that many new business owners, entrepreneurs and freelancers face. If you are stuck trying to make your content perfect before publishing it then I have some news for you. Nobody is perfect and your client cares more about solving their problem compared to any errors you made. Who Are Your Potential Customers? I know I mentioned this briefly previously but let's take a look at this in a little bit more detail. Understanding who your potential new customers are will not only help you to better customise your research process. It will also help you to coin a message that speaks to them at a deeper level. You'll have much better results if you spend time listing out the things that irritate them or even keep them awake at night. In the previous example,

Are you wondering how to get clients from Facebook groups without feeling icky? You've come to the right place because I've made at least $10,000 using this method. In fact, let me tell you the story of Ethney... Like many people getting started in business Ethney had big plans of how well her business would do during its first year. Ethney was a planner so she wanted to prepare everything before finding her first client. She developed a solid business plan, put all her software and systems in place, and got her branding and website ready. She also hired an accountant and even consulted with a lawyer for her contracts. So, when you look at her business from the outside it was perfect. However, there was only one problem... Ethney didn't have a single client. It means that she really needed to get clients fast otherwise she'd end up with one expensive hobby. So, what can she do to resolve this problem? In this resource, you'll learn 5 ways to find clients using Facebook groups as well as what you need to do to be ready to get paid. 5 Reasons Why You're Not Getting Clients in Facebook Groups Before diving into how to quickly and easily find clients using Facebook groups, let's first at 5 ways that don't work. A little background about me... I started my digital business just before 2020 when we had that major global event. My first client as well as my first $5,000 online came from me finding a client using a Facebook group. I'm telling you this so you'll realise that I'm not just talking about theory but something that worked for me in real life. So, here are 5 ways to repel potential clients inside Facebook groups. 1. Ignoring a Potential Client's Request to Not Send a DM I see this quite often inside Facebook groups where a potential client would say something like "no DMs". Quite a number of freelancers or VAs would ignore this and send a direct message anyway. I remember there was a time when I advertised a role for one of my clients and I asked potential freelancers to send me a DM. It was so overwhelming that I swore never to do it again. 2. Not Paying Close Attention to Their Requirements One of the most annoying things anyone can do when offering a service is not 'listening' to your potential client's needs. When a prospective customer publishes a post inside a Facebook group giving an overview of their needs and pain points. In many instances, they are looking for a specific solution or result. For example, the person may say, "I'm not looking for a program or training but a done-for-you service". A freelancer may write in the comments, "___________has a really amazing program that would be a great fit for your needs". What does the client want? These potential customers are normally cash-rich and time-poor so they have no interest in yet another training program. 3. Using Vanilla Responses When Commenting When trying to get the attention of new clients one of the best ways to get lost in the crowd is to reply like everyone else. Responses like "I sent you a DM", "here's a link to my portfolio" and "Applied". Yes, I hear complaints all the time from freelancers who say that they don't bother applying for a role that has dozens of comments on it. The question though is, what are you doing to stand out in that crowd? 4. Doing a Copy and Paste Attempt Another reason why you're not getting clients using Facebook groups is when you take a slapdash approach. In other words, you prefer to hurriedly apply or reach out to 100 potential clients every week. Instead of spending quality time reaching out to only 25 using a unique approach for each one. Remember that quality beats quantity every single time. 5. Looking for Work Posts This may sound strange... You are looking for clients and publishing a post inside a Facebook group saying that you are looking for clients doesn't really work.

Martha was desperate she started her business and she wanted to know how to get clients on LinkedIn. The challenge is that Martha was unexpectedly made redundant at her 6-figure job due to her company outsourcing to low-cost locations. Rather than adopting a wait-and-see attitude, Martha wanted to develop an alternative income source as soon as possible. Her 15 years working in business operations leave her with no choice but to promote her business and close sales, even if this is 100% new to her. Do any of these sound relatable to you? You've always used LinkedIn as an online resume Your current connections are not your ideal clients The thought of promoting your business to your connections makes you feel icky You have no idea how to use LinkedIn to find clients If only there was a simple guide to give you step-by-step instructions. In this resource, you'll discover 5 secrets to getting your first client on LinkedIn in the next 30 days. Why LinkedIn is the Best Platform to Find Buyers Have you ever wondered why LinkedIn is one of the best places to find clients or for lead generation of any kind? Well, let me help you with this aha moment. When it comes to social media platforms, LinkedIn is the only one that your potential clients volunteer to divulge their buying power. As a professional network, people are forced to complete details about their profession and qualifications. The only other platforms that come close are X (formerly Twitter) and Instagram. Titles like VP, Manager, Director, President, CEO, Founder and COO scream to others that I influence buying decisions at this company. A person's LinkedIn profile also reveals information about education, interests, past experience and stability. The only difficulty you'll encounter is actually sending a 'cold outreach' connection request or sending an InMail. If you feel so inclined you can upgrade to the Sales Navigator subscription on this social media platform. Your Target Audience One of the first things that you'll need to do before reaching out to prospective clients is to figure out or get clear on your target audience. Do you know who that person is and where they hang out online? What about their problems or the pain points you are trying to solve? Ever wondered about where they are in their journey right now and what questions keep popping up in their heads each day, week and month? What keeps them awake at night? Having a really good understanding of your target audience is one of the keys to successfully finding and/or attracting your potential clients on LinkedIn. In case you are wondering why, I'll explain in greater detail in the next section. Let's look at the best practices for your LinkedIn profile. You do need a LinkedIn account for this to work. Your LinkedIn Profile Did you know that your LinkedIn profile acts as a sales page for your potential clients? I know you're skeptical about that statement but hear me out. When you reach out to someone on LinkedIn, especially if they don't know you the first thing they do is head over to your profile to 'check you out'. If your profile has a professional headshot, is optimised and speaks to your target audience then there's a high chance that they'll convert to a paying customer. The top section of your profile serves as a headline, sub-headline and summary of what you do and who you help. Below that you have a featured section which is a great place to add links to items such as lead magnets, testimonials and your lowest price offer. The next section is your latest activities, posts, articles and stuff you commented on across LinkedIn. Right below that is an about section, use this space to speak directly to your potential clients including the results you can give them. This is followed by your experiences showing your potential clients why you're qualified to help them.

Rebekah lost her job last week so, she decided she wanted her own online business but she had one problem. She didn't know how to get clients online. Her background and experience spanned 20 years working for Fortune 500 companies in her capacity as Human Resources Director. So, the idea of doing any kind of sales and marketing for a business was foreign to her altogether. However, she knew that for her business to make money she needed to figure out how to get clients fast. Let me know if you find these relatable at all. You've always wanted to start your own business but wondered how to make it work The whole 9 to 5 job scene is no longer appealing The fear of failure at a business venture is keeping you stuck in that cubicle Getting that first client would really boost your confidence by 1,000% If only you knew how to navigate the digital marketing world effectively to find paying clients. In this post, you'll learn practical ways to get clients online that would say yes to you even though you don't have experience as an entrepreneur. How to Build Trust and Authority Before diving into the process of finding clients for your new business let's talk about building trust. Believe it or not, the number one reason why potential clients may not say yes to you is because they don't trust you. You're probably thinking, well Alvern, I don't trust me either so why should my potential clients? The truth is the only difference between you and the person who has been in business for 3-10 years is that they are more confident than you. Yes, confidence is the thing that separates those who book clients and those who don't. So, how do you get clients to trust you? Did you know that potential clients will "check you out" before deciding to have an initial chat? Since this is the case it is important for you to give them something to chew on by creating 2-3 social media profiles. This helps you to establish an online presence. Here's what you can do, choose a business name and then... Create an Instagram profile for your business Publish a Facebook business page Create a simple one-page website (use a Canva template) Right now it may all seem quiet because you don't have any content published yet but hang tight because we'll look at that next. What Content to Publish on Social Media? When you're just starting in business it's really difficult to figure out everything on your own. One of those things includes knowing what to post on social media also known as content marketing. The number one tip I'm going to give you next is going to change your life forever (well almost) and here's why. Most solopreneurs complain that social media feels like a constant content hamster wheel where you have to post fresh content daily. However, I can tell you that 3 times a week is fine. The secret to coming up with 365 days of content ideas is this... Write down the top 12 topics in your niche. If you get stuck remember that you can always use ChatGPT to help you complete the list. Now that you have the list head over to Answer the Public, type each topic and take note of the top 30 questions for each one. At the time of creating this resource, you could create a free account and get 3 free searches a day. There's also the option to get a lifetime account for only $79. What to Do With Those Questions from Answer the Public? Now that you have the questions be sure to grab the one with the highest searches. You can choose to do all the questions focused on a specific topic in one month or place them in a spreadsheet and shuffle them. For each question create content suitable for each social media type. Here's an example of what I mean. One of the questions on the topic of lead generation was, how to generate leads with Facebook Ads. I can map out the content like this... A carousel on Instagram Also,

It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms. While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled. As if the health restrictions weren't bad enough Julie thought that this change was adding injury to insult. As a business owner if you are looking to streamline social media management on Facebook then you're probably familiar with the Facebook Business Page and the various tools available.  For growth, any Facebook advertiser or content creator must identify the right tool.  I've been playing this game for over a decade and have seen so many people struggling to figure out which tool is right for them. It's like trying to choose between pizza toppings - so many options, so little time. If you're feeling lost in the jungle of Facebook tools, fear not! In this resource, you'll discover how to conquer the social media world and Facebook, its undisputed king and you'll be able to pick the perfect tool for your needs. It's like a battle royale between two heavyweight boxers, Facebook Business Suite vs. Business Manager. And just for kicks, I'll throw in Creator Studio as a wildcard contender. Don't worry, you'll come out on top. Facebook Business Suite - Info Guide Facebook Business Suite (now Meta Business Suite), is like assembling the ultimate team members of social media superheroes to help small business owners conquer the world of social media management.  Launched in 2020, Facebook Business Suite is the ultimate sidekick that integrates the Facebook Pages Manager app and the Instagram app, creating a powerful force for businesses to manage their accounts on the go. It's like Gamora and her sister Nebula teaming up to conquer the galaxy but for social media. Facebook Business Suite was designed to replace Facebook Business Manager. Let's face it, FB Business Manager can be as complicated as trying to solve a Rubik's cube blindfolded, especially for small businesses with limited resources. Facebook Business Suite, on the other hand, is user-friendly and accessible for businesses of all sizes. The new interface with powerful features is as easy to use as playing a game of Monopoly with your family. You can access Facebook Business Suite on both desktops and via mobile app, giving businesses the flexibility to manage their accounts from anywhere. And you can schedule posts and stories on both Facebook and Instagram in advance. This game-changer feature allows businesses to plan and organize their social media content like a pro. Facebook Business Suite also offers a range of additional tools that can help businesses improve their social media strategy. These include ad management tools, audience targeting options, and insights into the performance of their content. With these great tools, businesses can gain a deeper understanding of their audience, create more engaging content and ultimately drive more traffic and sales to their website. It's like having a secret weapon in your back pocket. Facebook Business Manager - Info Guide Compared to the sleek and user-friendly Facebook Business Suite and Creator Studio, Business Manager feels like a clunky relic from a bygone era. It's not as powerful as its newer counterparts, and let's be real, it's just for managing page settings and assets.  And don't even get me started on the way Business Manager handles ads. It is like trying to swim upstream in a river full of obstacles. It's an outdated way of managing ads that can leave even the most experienced marketers scratching their heads. It's mainly intended for managing page settings and assets, like who has access to your page and what permissions they have. If you're looking for a simple way to manage your page and assets, Facebook Business Manager might be a good fit. For a few businesses,

Aoife broke out in a cold sweat because she wondered how much to spend on Facebook Ads. In the past, she dabbled with Facebook Ads spending $600+ with very little return on that investment. You see, Aoife saw many entrepreneurs and small business owners who publish stellar results from their Facebook Ads campaigns. This has never been her experience but it would be lovely if she could finally crack the code and get significant results for her business. Facebook is one of the most powerful tools that allow businesses to quickly and easily create targeted campaigns to reach their desired customers. With its growing popularity, it is important to remember that there is no one-size-fits-all solution. I have come across many marketers feeling nervous about Facebook ads' costs and budgets. Many get iffy with thoughts of how much to spend on Facebook Ads and what is a good daily Facebook ads budget.  In this comprehensive guide, you will learn how much to spend on your Facebook Ads in order to get the best results. In the end, you will have a better understanding of how to allocate budget and run effective and successful Facebook Ads. How Much To Spend On Facebook Ads - Budgeting Guide For 2023 With the right Facebook Ads strategy, you can reach your target audience and grow your business. But how much should be spent on Facebook Ads? The answer depends on your budget, size, industry, and goals. To work out optimal spending, it's important to set a budget that is realistic and achievable.  If you're ready to start advertising on social media, don't be intimidated by the Facebook cost. You can start small with just $1 per day and start seeing results. This approach works for those who have a limited budget and want to test the waters before diving in. Before you start looking at allocating more money, here's a step-by-step guide that you can use. Step 1: Determine Your Monthly Facebook Advertising Budget When it comes to determining your monthly Facebook advertising budget, the key is to start small and adjust as you go. There are a number of factors that would lend to good results. For example, a lead generation campaign using the most relevant ads can be achieved at the lowest cost. To be more specific Facebook lead ad cost is surprisingly low per lead compared to other objective types. You'll want to consider how much you can realistically afford to spend. Another way to look at it is what is your lifetime budget. A good starting point is to allocate 5%-10% of your overall advertising budget to Facebook and Instagram ads. This will give you the flexibility to experiment and learn from the campaigns.  Once you've allocated a budget, it's important to track your results. This will give you an idea of how effective your campaigns are and how much you should be spending. Try using different budget strategies for different campaigns.  For example, you can use a cost-per-click (CPC) pricing model for campaigns that focus on conversion rates, and a cost-per-thousand impressions (CPM) for campaigns that focus on brand awareness. With the right budget and strategies in place, you can ensure that Facebook Ad campaigns are working for your business. Step 2: Consider The Size Of Your Brand & Average Product Cost When it comes to deciding how much to spend on Facebook Ads, the size of your brand and the average cost of your product are two important factors to consider. Small business owners tend to have a much lower budget than larger brands and hence may not be able to afford the same amount of advertising.  The cost of your product will also play a role in how much you spend on Facebook Ads. If you're selling a premium product, you may need to invest more money in ads in order to reach the right customers. On the other hand, if your product is more affordable, you may be able to get away with a lower Facebook ad budget. Ultimately,

Picture this: you've spent countless hours crafting the perfect Facebook ad for your business. You're convinced it will boost your sales, and can't wait to see the results. But after a while, you notice something strange. The same people keep seeing your ad over and over again in their Facebook feed. They're starting to get annoyed, and they are leaving negative feedback. So, what's going on? Well, my friend, it seems you've encountered the issue around Facebook ad frequency.  And if you're not careful, it can hurt your campaign more than it helps. But what is Facebook ad frequency, and how much is too much? Let's dive deep into the world of Facebook ad frequency, and I'll share with you some practical tips to make sure your ads stay fresh and relevant to your target audience. What Is Facebook Ad Frequency, And Why Does It Matter? What exactly is Facebook ad frequency, and why should you care? Facebook ads frequency is the average number of times your ad has been shown to each person in your target audience. It's crucial because if you have a higher frequency, people might experience ad fatigue, leading to lower engagement, higher costs, and a potentially negative perception of your brand. On the other hand, maintaining an optimal frequency can be beneficial for ad recall, particularly for a potential user or new user who is not yet familiar with your brand. A well-managed frequency number helps ensure your target audience sees your ad enough times to remember your message and associate it with your brand. By striking the right balance, you can optimize your campaigns for better ad recall without overwhelming your audience or causing high ad fatigue. This can help you achieve higher engagement and conversions, making your advertising efforts more effective and efficient. Managing Your Facebook Ad Frequency Managing your Facebook ad frequency is about finding the right balance between reaching your Facebook user audience and not overexposing them to your ads. It can be tricky to master, but here are some best practices to help you manage your ad frequency effectively: Monitor your ad frequency regularly to ensure it stays within an optimal range. The optimal frequency varies, but it should be around1 to 3 per ad set  Adjust your ad targeting to reach a broader audience size if your frequency gets too high. Rotate your ad creatives to keep your ad quality fresh and engaging. Another thing you can do is use the frequency cap feature to limit how often your ads are shown. Understanding Facebook Ad Frequency Cap Now that you know what Facebook ad frequency is and why the frequency metric is important, let's talk about how you can control it using the Facebook ad frequency cap. There are a couple of ways to set frequency depending on your needs and the features available.  First thing, if you are creating a campaign, Facebook Ads Manager only allows setting frequency caps for awareness campaigns. You'll be able to find that option when clicking the show more options under bid control. The default frequency cap is 1 impression every 7 days, but you can edit it to whatever number you'd like. Another option is to create automated rules. To do this, you'll need to:  Open the Facebook Ads Manager. Highlight the specific campaign where you'd like to implement the rule. Click the Rules drop-down button beside campaign tags in the main menu, select Create a New Rule, and click Custom Rule.  Provide a name for the rule, and decide if it should apply to all active campaigns or only the selected one.  Select the action for the rule to perform. You have three options: turn on the campaign, turn off the campaign, or send a notification only.  Set up the desired frequency cap and time range for the rule under Conditions. Unfortunately, this option does not enforce a strict frequency cap, as it is limited to,

Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model. As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals. While Udemy and Coursera look like attractive options because they have an existing audience. Kimberly knew straight away that these course marketplaces are not the best solution for her dream life. Let me know if you can relate to these points. You've enrolled in several coaching programs that promised visibility but didn't deliver You don't have an existing audience to promote your course After spending $1,000s on resources you're wondering if to throw in the towel All you need to see is a silver lining behind your current dark cloud If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month. In this post, you'll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price. What is Facebook Lead Ads In case you are brand new to Facebook advertising and wondering why you haven't heard about it before this is for you. One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works. However, before doing that here's a brief explanation. Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses. The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself. It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook. So, everything occurs on the platform. How is it Possible to Generate Leads Without Leaving Facebook When you are logged into Meta Business Suite and you click on Ad Manager you'll see the opportunity to create a campaign. After clicking 'Create' at the campaign level you'll see a list of objectives to choose from which will determine your ad type. Choosing leads as your campaign objective will give you a list of possible results that you'll receive from running this type of campaign. Notice the four options given include: Calls Instant forms Conversions Post engagement It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook. 'Instant forms' is the not-so-popular name for Facebook lead ads. What Does the Lead Ad Form Look Like? After creating your ad set and creatives you'll see the option to customise your Instant form before publishing your Facebook ad. As you can see Facebook is pretty thorough in that they've included an area for Privacy policy which is very crucial. This is because you'll be collecting personal details or contact information like an email address. The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you'll get. Although a Facebook pixel isn't required to run an instant forms campaign you'll still need a link to your privacy policy page. This leads us to the next question, the ad. What Does a Lead Ad Look Like? If you're wondering how different a lead ad looks compared to regular ads the answer might surprise you. A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom. Typically the call to action would be to download the free resource that you will be offering them in exchange for their details. Here's an example of one such ad as it would appear on Facebook Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.

As a course creator Edith heard a lot about Facebook ad automation and she wondered if this would work for her business. After launching her program 12 months ago Edith is always on the lookout for ways to drive more leads to her sales funnels. So far, she has tried Facebook ads, organic Pinterest marketing and organic social media campaigns to generate leads. Recently, I attended a social media conference and the hottest topic among the delegates was Facebook ad automation. It was surprising to note that with its ability to target specific new audiences and drive engagement, Facebook's automated ads can play a major role in driving sales and increasing reach. With this guide, you can learn how to create and manage effective Facebook automated ads that will help you reach your desired audience and maximize return on investment. From selecting the right ad format and targeting options to optimizing campaigns to get maximum results, I'll walk you through the process. What Are Facebook Automated Ads - 4 Top Benefits Facebook ad automation has revolutionized the way businesses reach their target audiences. These are created and managed entirely through the Facebook Ads Manager. With automated Facebook ad campaigns, you can set up and launch an ad in minutes, even if you don't have any ad creation or management experience.  Facebook automated ads can be used for a variety of purposes, including boosting brand awareness, lead generation (via Facebook lead ads) and driving traffic to your website. They are highly customizable, you can select the ad format, choose a targeting strategy and create a custom ad that gets desired messages across to the right people. With the help of sophisticated artificial intelligence (AI), businesses can now create customized personalized ads. This essentially speeds up the ad creation process. This helps them maximize their ad spend and get the most out of their campaigns. Automated ad campaigns run on a budget-spending model and are optimized to get you the best return on investment.  Personalized Audience Targeting Based On Your Page When it comes to marketing, Facebook's automated ads are a game changer. With the ability to target an audience based on data and activity associated with your page, you can reach the right people with the right message at the right time. This means that your ads are more likely to be seen by interested parties. Plus, with advanced audience segmentation, you can create custom audiences based on age, location and other profile information. This aids in helping you tailor messages accordingly. What's more, you can track the performance of your campaigns in order to make adjustments and maximize results. Facebook automated ads are a powerful tool for any business, and they can help you gain more leads, customers and profits. Quick Tip: It is advisable that you have an established Facebook ad account with a history of running ads before choosing to use Facebook Ad automation. Multiple Ad Versions For A/B Testing (up to 6 different versions) If you're looking to get the most out of your ad campaigns, Facebook automated ads with multiple ad versions for A/B testing are a must. You can test six different versions with different images, ad copy, or even targeting the right audience. This is an incredibly powerful tool as it helps optimize your ad campaigns and get the most out of your budget. With this feature, you no longer have to guess which version of your ad will get the highest conversions. Instead, you can make metrics-driven data decisions.  Suggesting Changes & Other Useful Notifications Facebook automated ads are easy to set up and manage, and they allow you to target specific types of customers. But did you know that Facebook also offers suggestions for changes to your ads? With this feature, you can get real-time feedback on what's working and what's not.

One afternoon I along with my 3 friends decided to step out for lunch. On the way, Sophie asked me to stop at a new Italian restaurant. She had seen an amazing advertisement and great reviews on Instagram and finally, we had Italian that afternoon. This is the power of social media advertising. It has revolutionized the way we communicate, build relationships and find new customers. Social media advertising is a great way to reach a large audience and promote your business, but the cost of social media advertising could make a hole in your pocket.  This guide provides a detailed overview of the cost of social media advertising and how you can make the most of your budget. Social Media Advertising Glossary  If you're new to the game of advertising, navigating the complex language and terminology of the industry can be a huge challenge. Following is a comprehensive guide to the social media advertising glossary, to help you understand the lingo used by industry professionals and ensure that you're well-equipped to take advantage of all the different platforms.  CPC (Cost-per-click) - The amount you'll pay for ad placement when your ad is clicked PPC (Pay-per-click) - The amount you pay for the clicks your ads get, meaning you only pay when someone actually clicks your ad. CPM (Cost Per Mille) - Also known as Cost per Thousand Impressions, is an amount you pay when your ad is shown a certain number of times.  CPL(Cost Per Lead) - The amount where you only pay when someone clicks on your ad and takes action, such as signing up for your newsletter or filling out a contact form. CPV (Cost-per-view) - You pay for every view generated by your ad. This means you don't have to worry about clicks or impressions, you only pay for the views that actually count. CPA (Cost Per Action) - Also known as cost per acquisition. This is the amount you pay for every user that clicks on your ad, visits your website, or even makes a purchase.  CTR (Click-through rate) - The CTR is a measure of how many people are clicking on your ad. This number will vary based on the type of ad you're running and the platform on which you're running it. ROI (Return on investment) - ROI is the return on the money you spend, so you can determine whether your investment is worth it or not. ROAS (Return on Ad Spend) - is very focused on the return on ad spend for a specific ad campaign. It is different from ROI because it only considers the cost of the ad but excludes other fees like copywriting, graphic design, ad management etc. The formula to calculate ROAS is Revenue/Ad Spend Social Media Advertising - Budget's Guide When it comes to social media advertising, budgeting is not only important but a challenge as well. I like to think of myself as your personal budget guide when it comes to social media advertising! To start off, the cost of social media advertising depends on the platform you're using and the type of ad you're creating.  To narrow down marketing platforms for your business, you need to have clarity on the monthly budget vs the bidding options on different platforms. Before you review the average CPC and CPM on various platforms, it is advisable to set a budget and focus on tailoring your campaigns to reach the target audience more effectively. Minimum Ad Budgets For Different Social Media Platforms  Facebook = $1/day for impressions, $5/day for clicks  Instagram = $1/day for impressions,$5/day for clicks Linkedin = $2 /click, $10 /day Twitter = No minimum Youtube = $10/ day Pinterest = $2.00 for impressions, $0.10 for clicks TikTok = $50/day for campaigns, $20/day for ad groups Average CPC For Different Social Media Platforms  Facebook = $0.97 Instagram = $3.56  Linkedin = $5.26 Twitter = $0.38 Youtube = $3.21 Pinterest = $1.50 TikTok = $1.00 Average CPM For Different Social Media Platforms per 1000 impress...

Anna felt stranded, she heard that growing a community on social media is a great way to generate a consistent income online. But she wondered, how to build an online community that is engaged. A few years ago, Anna made a first attempt at building an engaged group on social media but it went quiet pretty quickly. This time she wants to do it right so that she can have over 1,000 engaged group members in 90 days. As you know, social media has become a part of our everyday lives. Whether we're talking about posting pictures and updates on Facebook, tweeting about our latest activities on Twitter, or sharing funny memes on Instagram, social media has become a major source of entertainment and information. Social media platforms are also powerful tools for connecting people and building community. Platforms such as Twitter, Facebook, and Instagram bring people together. Facebook groups in particular are great online communities. If you want the students in your online course to be able to connect and learn from each other you are probably interested in how to build an online community. But building an online community isn't always easy. This guide will walk you through the steps needed to build an online community. What Is an Online Community? An online community is a group of individuals who share common interests and goals. The members of an online community may be connected through a website, blog, forum, Facebook group, or any other form of digital communication.  Online communities provide a platform for individuals to interact and collaborate around specific topics. They also allow businesses to connect with customers and prospects. For course creators, online communities serve as a powerful learning tool. Facilitating connection between your students and allowing them to learn from each other improves the overall learning process. Your vibrant online community can also drive sales of your online course.  Why Build Your Own Online Community? As a course creator, the online community you create will be focused on bringing your students together. This has obvious benefits for your students in the form of a space for them to ask questions about course procedure or content, and to learn from each other. However, it also has benefits for your online training business including turning satisfied students into brand ambassadors.  Creating an online community can ultimately increase the money you make from selling online lessons. Students who actively engage in your online community are more likely to find that they receive a benefit from your course.  This will lead them to purchase further courses and increase your revenue. Happy students will also help you reach a larger audience. If they are happy with the benefit they have received from your course, and from being with like-minded people in your shared space, they can refer new people to your online platform. Your online community will also afford you the opportunity to present yourself as a leader in your field with the social proof of a large online community behind you. The students engaging with you in your community will also feel a connection to you and be more likely to refer others to your course. Social networks and blog posts can only take you so far. Having real people see and attest to your expertise is great for content creators to showcase their abilities. Online communities will not only highlight your strengths and build brand loyalty but also point out your weaknesses. Don't worry! This is a good thing.  Taking the temperature of your online community and finding the content your students are struggling with allows you to improve your course offerings. Students in your community will also be able to point out any potential technical glitches. Your engaged community can be your first line of quality assurance. Main Types of Online Communities for Entrepreneurs

Melinda was excited because she found out that it was possible to generate income online by selling courses. However, she had lots of other questions that needed answers. The most obvious question is this. How much can you make selling online courses? The answer depends on several factors such as your niche, audience size, business model and competitiveness of your field. There are thousands of online course providers offering anything from basic English lessons to advanced programming skills. If you want to start earning some extra cash, then you should consider starting your own online course. The e-learning market is growing and is a great source of potential revenue. You can sell your courses through multiple platforms, including Udemy, Teachable, Skillshare, and CreativeLive. Each has its pros and cons, and you'll need to decide which suits your style and target audience. You can scale up as you go to reach more students and create additional courses to increase your potential revenue. In this post, you'll learn how much you can make from online course sales and other tips and tricks. Is It Possible To Earn Money Selling Online Courses? Yes, it is possible to sell online courses for profit. There are several ways to do this, such as through Amazon, Clickbank, Udemy, Teachable, Skillshare, and others. The key to making money from these platforms is to create high-quality courses that teach something valuable and useful. Your educational content should have real value. You can opt to create your course on a course creation platform or WordPress site and market it through social media ads or Google Ads. Great options for generating revenue if you do not already have a built-in audience to whom to sell your course.  Another option for earning money from selling an online course is to utilize an online course marketplace like Udemy. Potential students visit these sites seeking out online courses which can reduce your marketing pressure. A downside might be the competitiveness of offerings and the low cost of courses on these sites. Additional marketing outside the platform and creating a stellar brand reputation is the best option for helping you manage these downsides.  How Much Revenue Can You Expect From an Online Course? Income in the course creation field can vary widely. Course creators might make only a thousand dollars a year from a course while others might be raking in more than a hundred thousand dollars a year in passive income. Several factors go into what end of the spectrum you might find yourself on. 1. Marketing Effort First, how much effort you put into marketing your course is going to have a huge impact on how much return on investment you will see. To get people to purchase your course they need to see it and for them to see it you are probably going to need to show it to them in the form of an ad, social media post, Pinterest pin or blog post. Your advertising style and strategy are going to depend on factors personal to you but rest assured putting effort into marketing will pay off. Once people have found your online course you want them to go beyond browsing. The percentage of viewers who become students is your conversion rate. The higher your conversion rate the higher your revenue. Bear in might that the lowest acceptable conversion rate when it comes to online marketing is 1%. 2. Addressing the Pain One way to increase your conversion rate is to offer students value and a compelling reason to buy. They want to learn new skills via the online education industry. Your job is to make sure your digital courses appeal to them by offering value and quality. It's important that your course helps your students move away from pain and towards pleasure and that you address these points in your sales page copy. 3. Price Point The third factor that goes into determining how much you can make from selling online...

Melli was browsing the self-improvement section on Amazon when she had a question, how can she sell courses on Amazon? As a personal development coach who has seen it all, Melli wanted to help as many people as possible. She knew very well that reading a self-improvement book or listening to an audiobook is only hitting the top of the iceberg. Her potential students needed someone to walk them through that transformation while holding their hands. However, she had no idea if it is even possible to sell courses on Amazon. Like Melli, if you are creating an online course, Amazon has to come to mind as a place to sell it. You can buy cat food, a trampoline, and your wedding dress on Amazon. Why shouldn't you consider adding your online course to their myriad options? Amazon sellers have access to millions of customers via the Amazon platform. Though you might be worried there is too much competition, by following best practices you can sell profitable products via the Amazon marketplace. If you want to know how to sell your detailed course on Amazon you'll find it requires thinking outside the box. Amazon is very user-friendly for both its customers and its sellers. However, they do not allow online courses to be sold as we might traditionally think of them. In this post, you'll learn clever ways to get your course marketed on Amazon as well as how to sell other digital products on the platform as needed. Can You Sell Your Online Course on Amazon? Amazon does not allow third-party vendors (that's you!) to sell traditional online courses on Amazon. Selling digital products on Amazon is limited to Amazon's partners which are limited to other large corporations like Sony or Microsoft. You will see digital codes for the latest Switch games for sale on Amazon for example.  You are considering selling your online course on Amazon due to its customer base. Amazon developed that customer base due to its sterling reputation. It has that reputation because it offers quality products. Your online course will be of the highest quality I'm sure but you know you can't trust others.  Amazon can't risk having its site clogged, and reputation degraded, by low-quality course offerings and can't take the time to verify each course. They are running a huge global conglomerate. You understand.  Pros and Cons of Selling Courses on Amazon While you can't sell online courses on Amazon directly, which some might consider a con, there are ways to get your online course content on Amazon and reach students. Given that Amazon is still an option to deliver your digital product we should consider the pros and cons of using Amazon.  Pros of Selling Your Online Course on Amazon: Amazon is the world's largest online retailer. You want to reach your students and the odds are good they have an Amazon account. Utilising the Amazon website is a great opportunity to find your future successful students. Amazon has great customer service. If you are having trouble with your account you can easily reach a representative for help. The responsiveness of Amazon makes them a great business partner. They also handle sensitive data well. Marketing costs with Amazon are low. With their large user base, you already have potential students in your marketplace from the beginning. They are already searching Amazon for products they are interested in like your online course! Amazon also has built-in marketing tools like sponsored products and Lockscreen ads if you are so inclined.   Cons of Selling Your Online Course on Amazon: You can't sell online courses on Amazon. This might seem like an insurmountable con but there are options. You can convert your content into an ebook or upload a course video to Prime Direct Video.  The competition on Amazon can seem like a huge con. While Amazon, as a retail giant, does have many sellers there is no reason you can't succeed.

Nancy was extremely excited she finally got clarity on the idea for her online courses but she wondered how to sell online courses. Like Nancy, many aspiring course creators struggle with figuring out their offer, ideal client and marketing strategy. After playing around with the A.I., tool ChatGPT, Nancy was able to get a comprehensive overview of her offer, big promise and ideal client in granular detail. However, before creating her course she needed to have a chat with her prospective students in a group setting, like a Facebook Group. This will help her validate her offer and course content as well as enrol her first students at a beta price. Major Tip: Before you sell online courses it's important to get really clear on your offer, ideal client, big promise and course content - see the ChatGPT videos below for more. Looking to Start Selling Courses Online? Are you looking to start selling courses online? If yes, then hold tight as I give you a deep dive into this interesting topic. It has all the information you need to get started on the right foot.   In this post, you'll learn some great insights into how to start selling your very own online course. I'll highlight best practices as you consider how you will proceed with your digital products. Selling courses online has become extremely lucrative over the last decade. This explosion in popularity is forecasted to continue. The eLearning market is expected to reach $350 billion by 2025. This is good news for those who have exciting online course ideas. Selling courses online is a great way to earn passive income. The key to success lies in creating high-quality content. If you understand and are passionate about your subject you can succeed in creating courses that appeal to students.   There are several ways to go about achieving this. As I go through this resource, you'll also learn how to increase your course conversion rate and how to focus your marketing efforts. Why Make and Sell Your Own Online Course? There are many different ways to monetize your skills and knowledge. You can make money online with an online course.  It doesn't matter if it is your first time teaching or if you have some experience under your belt in the education field. With hard work, passion, and a good idea you can make a lucrative digital course. Online courses are a growing industry making them a great option for breaking into the work-from-home space. With an online course, you are also your own boss and in control of your online business.  You can create a course that requires little oversight from you that has a passive income. The flexibility and growth of selling an online course are some of the greatest benefits of the endeavour. If you've ever dreamt of creating a more secure and stress-free lifestyle for yourself, online course creation is the way to go.  Content creation can also be a stimulating experience for course creators who are passionate about their subject. In turn, this passion helps you create content that students will enjoy and learn from.  Making your passion your business is a great idea since it allows you to engage with what you love whenever you work. Your knowledge of your field will also grow as you research and create content for your students. Why Is Having an Online Course Profitable? Online course creation has a very low barrier to entry. You can essentially create an online course for free. Your greatest resource is your expertise in your subject matter after all.  If repurposing content the investment of time can be minimised as well. Expenses you may face in creating an online course are all optional. Some things you could choose to invest in are: Software programs to create graphics or edit video Video and audio recording equipment An editor for written content A graphic designer A professional videographer or photographer

This guide begins with a story about Sandra, a 25-year-old chef working at a local restaurant.  She is known amongst her peers and customers as the "genius behind the recipe."  To Sandra, cooking goes beyond simply heating up a collection of ingredients – it is an art that she's perfected over the years. She loves cooking and is passionate about her craft. Through her experience and networking within the culinary world, Sandra meets a man named Kyle: the owner of a five-star restaurant downtown who loved the cinnamon rolls Sandra's restaurant is famous for.  Wanting to learn more about her and her style of cooking, Kyle offers her a lead role in the online culinary courses he manages for international students. Sandra began nurturing this idea of developing a course and selling it to people like Kyle and his students stationed all over the world. As Sandra considers making her first course she realizes that there is a lot she doesn't know about how to create one. Her knowledge of successful online course creation is not at the same level compared with her knowledge of cooking. It's clear that there are many people like Sandra, armed with the perfect potential to excel in creating courses online but lacking the basic knowledge required to launch their course content onto the internet in the best way.   Here's how to launch an online course with ease and transparent comprehension. What Are the Benefits of Launching an Online Course? Perfect Source of Passive Income One of the many advantages that come with launching an online course is that your presence isn't needed in order to earn income.  You'll need to invest in marketing, but after that, the course pretty much runs itself. It doesn't have to take up a lot of time. The simple fact of only needing to do it once makes the whole process much more straightforward.  If you are looking for the most effective way to earn a passive income with a smaller workload and less oversight, launching an online course is an ideal route to consider. Expand Your Audience  Building monetary value is common sense:  The bigger the market you cover, the more sales you accumulate. What better possible way can you reach more audiences if not online?  Online learning is available to anyone with an internet connection. By putting your course content online your list of potential students expands exponentially from just students in your local area, Work Remotely Like Sandra, it doesn't matter where you are. Just like your students can be anywhere with an internet connection, so can you. You can do a lot of work creating your course in a coffee shop or have your launch day on vacation in Bali You can be anywhere at any time and still make sales. If flexibility in where and when you work is important to you, creating an online course could definitely be the right decision for you. Creating online courses is one of the most highly recommended businesses for many such as those stay-at-home moms who wish to make a living while still keeping an eye on their kids. It is also great for those who travel frequently or wish to start living the digital nomad lifestyle. Self-Fulfilment Online course creation is for people who find joy in the ability to impact others by sharing their knowledge of a particular niche. A great course is made by someone who has a passion for sharing their knowledge with others. In any circumstance, you may have seen people quit their regular jobs so they may concentrate solely on creating course material on a particular topic. To these types of people, creating this material is more of a hobby than it is a business. When they made their first online course they discovered the joy of teaching others and they keep that positivity going through each new course they create. As the popular quote by Confucious goes, “Do what you love, and you'll never work a day in your life.”

Patty was preparing to start her small business but one question bothered her, what is the actual cost of marketing on social media? During her online research, she found several sources that outlined a large number of different strategies. As someone who is going to be a solopreneur, Patty doesn't have a big budget available. So, it's imperative for her to adopt a strategy and develop a plan that will work for her and the way she wants her potential clients to experience her brand online. If it was true a decade ago that everyone was on social media, it definitely is a fact now. Even your grandmother is on Facebook sharing viral cat videos. The fact that everyone is on social media, gives you a good reason to market using social media. Who doesn't want to be marketing to everyone?  The cost of marketing on social media is a factor to consider as you start considering your marketing strategy. Though you can't afford to ignore advertising on social media you still want an idea of the costs so that you can advertise on social media while staying within your marketing budget. In this post, you'll learn who does what on social media, the cost of hiring them, the tools you can use, and the cost of social media advertising. Also, how to calculate your budget and the number one secret that nobody shares on how to get a return on your investment. What is Social Media Marketing? Social media marketing boils down to marketing on social media. Does that answer your question? Probably not. Let's dig into it more deeply. Social media marketing involves using social media platforms to build awareness of your brand, increase sales of your products, and drive traffic to your website. The platforms for social media are places where people can connect with others and share content. Social media platforms include sites like Facebook, Instagram, Twitter and LinkedIn.  You can use your profile on these sites to market to your potential customers. This requires creating content and posting it. You can use planners to chart out your posting schedule. You can also use tools like Facebook Ads to market to people who fit the profile of your customers that might not already be following you on social media.  No matter which strategy you pursue with your social media marketing campaign, you need to advertise on social media. There are 4.62 billion social media users this year. These people represent 58% of the globe. 27.6% of these users say that they discover new products and brands via social media. You need to be marketing to these people to capture your share of the market.  This is the most effective way to generate leads and increase your conversion rate. Social media marketing also offers the advantage of analytics. You can see in clear numbers the number of people seeing and engaging with your content. You can easily track which types of posts resonate with the largest market share and create more posts that get clicks.  Social Media Manager Costs You are going to be marketing on social media. It is a given in today's climate. Though there are many tools available to ease the process of doing it yourself, you might be considering bringing in help for your digital marketing campaign. How much is a social media manager? What about an intern? Let's dive into it! Intern Social media marketing interns generally earn around $15 per hour. Their tasks include things like creating social media posting schedules, creating captions or graphics for social media posts, and tracking analytics for already posted marketing.  Interns might not have the experience to tackle large projects or take on the creation of posts. They are a great option to keep you organised and to handle smaller tasks. As your intern gains experience you can begin to entrust them with more tasks, perhaps even working up to content creation.  Freelancer

Jen lost her job as a high school teacher after four years of working with her former employer. It was a devastating moment for a 28-year-old woman with a passion for impacting knowledge in others. Normally, people like her would look for another 9-5 job to rely on because that's the easy path, but Jen was smarter. Teaching is the only thing Jen has a passion for. She is an IT expert and understands how hacking works. She wasn't ready to let teaching go, and that was how she got the idea of creating online training for prospective hackers and IT students. Jen had the right market, concept, and strategy. But, there was a problem: she needed help to create an online course. The point is that we know many people like Jen are out there. People knowledgeable in a particular niche, excellent communicators, and passionate about impacting others with knowledge but need to learn how to go about it. If you are like Jen, you are lucky to be in this group because we created this piece just for you. In this post, you'll learn ten important steps you will need to develop the best online course. So, let's do this, shall we? What is an Online Course? An online course is a learning program structured in a syllabus focusing on a particular niche or topic. Depending on the niche, these courses can be formal or informal. Unlike the informal, the formal type of online courses usually come with certification at the end. Benefits of Developing an Online Course There is no one benefit of developing online courses, but there is one popular benefit all online course creators admit to innovation. An innovative online course idea has been one of the methods corporate bodies deploy when trying to communicate their new ideas or strategies to their staff. Some other known benefits are Constant availability of your instructor. You can access your instructor 24 hours a day, seven days a week. Convenience. Unlike the traditional classroom setting, it allows you to bring the classroom to your room. You will agree that this is the best way to learn in the 21st century. It commands attention. Because you are the only person in the room, it is easier to pay attention while an online course is going on. Step-By-Step Guide to Creating an Online Course Now, to the big part. The thing is, knowing how to teach a course online plays a huge part in the whole online course creation process. Like Jen, you should be talented in teaching skills and understand the psychology behind impacting knowledge. How to structure an online course – to be seen as an expert, course creators should know how to structure an online course. Without wasting much time, check out the steps below. #1. Find Your Niche Before teaching a particular course, you must have an area of concentration or interest. Like Jen, who is into IT and skilled in hacking, you should be able to find a niche and create a syllabus around it. Choose the Best Course Topic There are many good online course ideas; make sure you choose topics that solve real problems. Here are the factors you should consider when choosing your ideal topic: Passion. Passion is crucial if you want to teach the course in the long run. Furthermore, being passionate about a topic helps you apply effective marketing strategies that will lead to high sales. Profitability. Good topics are always the most profitable; make sure it is what the market (your potential students) needs. You can conduct a market research assessment to determine whether your topic of choice is in demand. Experience and expertise. Experience and expertise are crucial in backing up your content. With experience, you know the issues your audience is likely to encounter, and you can offer them help, giving you an edge over your competitors. Ensure That Your Course Concept Has High Market Demand When selecting your niche, you should focus on what people need.

Eva sat in front of her desktop, contemplating how to set up the online classes she dreamed of launching. ‘But how long should an online course be?' she thought. She didn't want to prepare online content that would be too cumbersome for students to complete. For over two years now Eva has been a digital marketer, and quite successful at it, but now she wants to launch into the online course space. For what exactly? To bring her knowledge and skills to students who want to learn.  She glanced over at her email list to see the number of emails requesting her to start already; it made her more determined. If you are also like Eva, seeking to also put your course out there in the online space, you might find yourself asking questions like these: What is the ideal class length? How long should I make courses, so that my students can enjoy the lessons? Will people appreciate a longer course, or do they prefer shorter ones? Will my prospective students be willing to pay for the course if it's too long or too short? How long are master classes? Will I make more sales if I make the course a bit longer? Will people feel my teaching won't have value if it's short? I think I need to increase it a bit, say 8 hours or more. All these are valid questions, so stick to this resource if you want good answers that will guide you through. In this post, you'll learn everything you need to help you determine the ideal length of your online course including lessons and modules. Factors That Affect The Length of Your Online Course It's not just about putting out online programs. You want your students to get value from what you will teach them in your e-learning course. Depending on the course and the technicality, course content shouldn't be less than 30 minutes or more than 4 hours.  There is no set rule on what the length of an online training should be. However, from the process of course creation, you will understand how teaching goals affect online course length. There are other things you might want to consider about the length, which include activities you will provide, what course material you will use, how thoroughly you will dwell on the subject, and so on. An ideal online course length can depend on a variety of factors. In all, your course should be long enough to cover everything that your students need to know without taking much time. What Course Material Will You Use Before putting together a course for your online training, you need to keep these things at the back of your mind:  Check the content material you are putting together and ensure it's not too complex for the learners. Knowing a particular subject well doesn't automatically translate to knowing how to put that knowledge together to teach someone else via online learning. Why this? Most course creators make the mistake of thinking their students are at the same knowledge level as them. They make the course so complicated and too long to the point that it is too difficult for students to understand. You have to identify common gaps in your student's knowledge. Put yourself in their position and ask, as a beginner with little or no knowledge about this subject, will I need all of these? Your aim shouldn't be to make sales but to impart knowledge, skills, and valuable information, so let your priority be the students. How Do I Spread Out The Modules and Lessons At the time of compiling the course, if it's getting too long, then you should consider dividing it into modules and lessons.  Covering your course topic by spreading out learning materials can help your students reach their learning objectives in less time. Spreading out the information in this way will help the lessons be concise for better comprehension. Ideally, the range of each should be between five to twenty minutes, a maximum of twenty-five minutes. As earlier stated,

Margaret sat at the kitchen table wondering how to create a video for her online course. Ever since she experienced an online program a few years ago, Margaret got the course creator bug. She realised how much value she could add to the lives of her potential students. With the emergence of popular social media apps: TikTok, Instagram reels, Facebook reels, Youtube shorts– there's a key underlying attraction and all signs point to video content.  Let's face it, video is king now. Even if we didn't want to jump on that train, it's a take-it-or-lose ROI situation now. Selling anything is directly related to how well you present the service or product.  Although informing through a blog post is useful, numerous people prefer watching a video instead. Thus, the boom in online learning.  At first, the video freaked me out. How will I keep up with the quality, the lighting, the tone, everything? What goes into a high-quality, high-converting video and how do I get there? I've invested hours upon hours in building out my video content so I can let you in on all the industry tricks of the trade. Grab your phone or DSLR, and let's get filming, crew! In this post, you'll learn everything from reaching your target audience to identifying the right tools to make your work easy, and how to position yourself as an expert in your field.  It's completely possible to make money as a course creator without any teaching experience. As long as you have adequate knowledge of a subject, you can create expert video courses by following these painless steps.  Tag along as we take a deep dive into the subject. First, Why Should You Create Online Courses? The short answer here is impact, passive income, a wealth of knowledge, and flexibility. But, the freedom that comes with being a course creator is unparalleled– plus sharing your passions with others is always an exciting venture, isn't it? Create an Online Course to Impact Lives Do you ever feel deeply satisfied whenever you help someone? That's a sign that you'll do well as a content creator. Your content can really make a difference.  The major reason for educating people is to impact their lives in a positive way. Teachers create a lasting impact on their students' lives and can really shape and influence people in powerful ways. The internet has made it easier than ever to teach local and international students. Create a course in California that's accessible to learners in India, Turkey, Europe, and more! You no longer have to meet people physically to make positive changes in their lives. Simply by producing excellent course content, you have the opportunity to make someone else's journey smoother.  Tell your progress story to guide others as they climb the ladder. Someone out there needs the knowledge that you have; dispense it. Sharing your skills and expertise will have a greater impact than you might be able to imagine. Create an Online Course for Passive Income As of late, the entire world is experiencing inflation, which means having one stream of income is not enough to keep you financially stable. The ultimate goal for anyone in the 21st century is to make money while you sleep or at least have multiple sources of income.  Turn your passions and knowledge into passive income by creating a course that up and runs itself after initial development. Before, you were only able to access your local market to teach in-person classes. Now, the market is worldwide. Create an Online Course for Flexibility Online education has made it easy and convenient for entrepreneurs to make money doing what they enjoy from the comfort of their homes. We no longer need a physical location to create a business.  You can make your own video course at your own pace without any pressure. This allows you to own your time and manage it as you deem fit. If you've ever worked a 9-5, you know what I'm talking about. 

Maxine wanted to know how to create a mini-course because a 6-figure course creator let her in on a little secret. Just like Maxine, this 6-figure business owner got a successful start using a mini-course. After hearing this Maxine was determined to grow her business using similar strategies. However, there was one problem. Maxine never created a mini-course before so she needed a guide or mentor to assist. Let me know if you're having an experience similar to Maxine's. You've heard that less is more. How true is this concept in online course creation? Is there value in creating a one-hour or two-hour mini-course? Mini-courses can be powerful online tools for creators when created correctly.  If you're just starting out, a mini-course provides a great platform for you to grow into full online courses. If you already have a course running it can be a great complement and drive sales to your full course. But to create a valuable best-selling mini-course, you should select a topic, know how to create an online mini-course, and consider what modules you should include.  In this post, you'll learn how to create a mini-course, how many modules a mini-course has, and the benefits of developing a short course.  What's a Mini-Course? A mini-course is a short online course or a condensed version of a full-length course. It can also be online video courses created for a targeted audience. As a short course, it can contain a number of short videos and be used as a minimum viable product of a larger course. A mini-course can be mini online video classes or a set of live trainings without printables or download options.  A mini-course is a powerful tool that creators use to build their online businesses. It takes less time and is one of the best ways to launch an online course business.  The focus of mini-courses is assisting people to gain experience and learn a new concept or skill. A mini-course acts as a tool creators use to attract market leads or acquire market validation. Compared to full courses, mini-courses are action-oriented, more focused, and quicker and easier to complete. In most cases, creators use a free mini-course as a guide and platform for creating more expensive and longer courses. Advantages of Developing a Mini-Course Bigger isn't always better, and creating a mini-course is simpler and takes less time to produce. A mini-course is an appropriate way to start making money before launching your full-length course. It can be placed at the front end of a sales funnel and sold using monthly subscriptions. So why should you create a mini-course? Is it worth the time and the resources used when creating it? What are the potential advantages of developing a mini-course for your audience? Below you'll find the primary benefits of creating a mini-course.  Less Time To Produce If you don't have the time to create a full-length course, but you still want to share your ideas online, why don't you create a mini-course that requires less time to produce? Producing a mini-course is faster than a full-length course. You can create a mini-course in two weeks and use limited resources and money. A large course has much more pressure and requires more investment of time and money.  Verify Your Market Mini-courses also help you gauge demand for the selected topic before investing resources and time to create a larger course. You have the opportunity to create online courses to test your market. When starting your online course business, starting small is always appropriate. You can even ask your audience what they really want through social media platforms and social networks. You can use the feedback to verify and validate your target audience and market.  Start small if it is your first online course to create and you feel insecure and uncertain. Select a mini-course topic and create a short online course for your target audience....

Lily felt lost because after spending days searching through content about how to presell a course she wasn't any wiser. You see, Lily heard inside a Facebook group that it was better to presell a course rather than invest lots of time building it out. She wanted to be able to gauge interest in her signature offer before investing time and energy. The problem though is that preselling a course is not as easy as she expected it to be. All the information in blogs and in YouTube videos seems to be oh-so vague. Let me know if you can relate to these points. Creating an online course is a labour of love. You know your topic well and are excited to share your knowledge with others but it is still a lot of labour. Learning how to presell a course can help you feel like the work you are putting in is worth it.  You want to have students and make an income. That is why you are learning about online course creation after all. If you can generate presales you can work on that content knowing that eyes will see it! Make sure the labour in your labour of love is worth it. In this post, you'll learn why pre-selling is important as well as 9 incredible tips that will help you to sell out your course in no time. Why Pre-Selling is Important You are passionate and knowledgeable about your field. So much so that you can teach others about it and you want to! But of course, you want the time you spend making a course to be worth it for you financially. You aren't giving away your hard-earned skill for free after all.  Pre-selling before and as you create means that your course will be generating income even as you invest time and effort in creating it. You are being paid for your work upfront. Not only does this ease your pocket it can also help incentivise you to work when that cup of coffee isn't cutting it.  All the tips outlined in this resource will help you with creating pre-sales for your course. Online small business owners now have all the information they need to start pre-selling to their target students. Use this info to get the pre-sales for your next course.  Tips on How To Sell a Course Tip #1 Layout Your Digital Product Navigating through the entire course shouldn't be difficult for students. The first section starts with the basics like the course title. The introductory part of the lessons should carry all the needed information about what to expect. You can start by giving out a sneak peek of what to expect in each module, the topics, class activities, quizzes, and the time frame for completing the course.  Through pre-sales, you can be selling your course as you are creating it however it is essential to create a great online course. Students can refer other students or leave reviews. You want to make sure your pre-sales students have a great online course after you launch.  Tip #2  Figure out Your Target Numbers You do not want to price your online course so high that people do not sign-up but you also want to recoup the investment of your time and resources in creating a course.  Conduct market research, calculate your cost during production (value your time too!) and use that to guide you in pricing your new online course. This is important in pre-selling as you do not want to over-price or even under-price your course. The next step is to know that you are not marketing your product to just anyone but to people who need or would be interested in your online course, so just like any other venture, you need to figure out who your potential customers are, including where and how to find them.  Don't make the mistakes some course creators make, thinking people will be more interested if they offer their course at a lower price. This is not true at all. If your course is worth it, you will make sales effortlessly. When you determine the people your course is meant for and set the price appropriately,

Linda was excited, she figured out her course niche but how to create a course outline still remained as the burning question on her lips. You see, Linda spent the last 3-5 years trying to decide what she can teach online. As a Therapist, it can be difficult to translate her skills into something easily teachable. Like Linda, I've had similar battles in the past. At this point, I've already lost count of how many courses I prematurely tossed aside.  You know the ones I'm talking about: those with huge unstructured walls of text that's just a huge run-on sentence. I can't tell you how frustrating it is to try and learn a new course that's nothing more than a jumble of information. How are you supposed to know where to start? Or what the most important information is?  Fortunately, a simple solution to this problem is learning how to create a course outline. A course outline is a road map for your course. It's a way to take all the information you want to include in your course and organize it into an easy-to-follow format. Now, how do you create an online course outline? Creating a course outline is a simple process that anyone can do. Determine your goals, break down the steps, and reassess your outline, ensuring you maintain simplicity. In this blog post, you'll learn easy steps (with examples) to create an effective course outline. I'll also give you outline creation tips and answer questions like, “what is a course format?” Let's take a closer look. What is a Course Outline? Did you know that 2030 e-learning predictions place the online course market at six times the 2015 levels($107 billion)? As such, it's unsurprising why many want to perfect this area. One of the biggest questions course creators ask is, “What is a detailed course outline?” A course outline is a document that typically includes a Course title Course description,  Learning outcomes Subject matter topics Course syllabus materials Course requirements and assessments Course Policies Course Schedule Instructor's contact information, and sometimes social media pages. A course outline is like a teaching partner for instructors, which lays the building blocks for each online course topic. You can share it with students to give them an overview of the course content. Once a course plan is ready, you may add more detail to the objectives or topics or an additional assessment. You can also modify a course plan as you teach to make changes to the content or structure of the course. Why You Need a Course Outline An outline is an excellent enhancer of your teaching methods. It helps you organize yourself and stay on the right track. An outline helps you keep all your content organized in one place from the first to the final project. You can easily reference it when you need to and it can help you with course development. An outline also helps ensure an instructional designer creates cohesive and well-flowing modules. Planning your course material ahead of time ensures that the component parts build on each other. It ensures that you adequately cover all the course modules. Creating an outline for your course may seem time-consuming and hard work. However, it saves you much time in the long run. Take time to plan out your content ahead of time. This way, you'll avoid having to make last-minute changes to your lectures or handouts. A course outline provides a clear overview of the learning resources and their structure. A clear understanding is helpful to prospective students as they meet your material for the first time. Well-structured course outlines give a good impression to students. They help them determine how the courses fit into their schedules and what the set expectations are. How To Create an Effective Course Outline Creating a course outline can be a simple or complex process, depending on your needs.

Lizzy was reading a sales page about the best ways to find online course ideas for creators. She wanted to do the market research herself but she was short on time. You see, Lizzy had about 5-6 ideas swirling around in her head about potential topics for a course she would like to launch in a few months. Like Lizzy, you're probably facing a similar challenge. What niche should you choose for your online course? There are hundreds of courses out there, and you don't want to create a course in an oversaturated niche. How do you decide whether or not a particular course is worth making? How do you narrow down a field to one niche to teach? There are many reasons why you want to create your own online course. Some of them might include earning extra income, building a brand, and even helping others. The key is finding something that you enjoy creating and sharing. There are lots of online course ideas that you can get started with if you keep that in mind.  How to Choose the Best Online Course Idea You have mastered a skill and have a lot you can share with others. That is why you want to create an online course. However, you want to pick a topic that will sell. Consider our profitable course ideas to choose your online course niche.  1 - Demand Will people be interested in purchasing and learning from it? Is your topic something that has demand? Make sure there are people out there interested in what you want to share. You want to pick a popular topic that will intrigue students. What problem can you solve? If you create something that solves a problem for someone, then they will be interested in buying it. Pick a topic that addresses a concrete pain point.  2 - Audience Who is your target audience? Your target audience is your potential student. What kind of students are you looking for? What are they looking for? What are their pain points? Once you know who the target audience for your online course is you can begin to consider their needs. Think about what problems they need to solve.  How long should an online course be for them to stay interested? It is important that your online course be a manageable length for your students. Don't create a course that is too long.  3 - Expertise Do you have unique skills? Is there a particular skill that sets you apart in your field? Think about things that make you different from other people interested in your topic.  What's your expertise and knowledge that you can share with your audience? Think about what you know that others might want to know. Don't try to teach an online course about surfing if you can't swim. Stick to what you know.  4 - Competition How many other courses are already out in your chosen niche/topic? With proper marketing and a quality product, you can break into a crowded field. However, you can consider the competition when selecting a course topic to perhaps cover a lesser-explored corner of your field.  5 - Medium What's your approach? Your approach is how you will deliver your knowledge to your students. Think about the different course content types you will use. Options include audio, text, video, and more.  6 - Profitability Can you profit from your online course? Though you have many motivations for selling online courses such as making the world a better place and educating others, you still want to make money selling courses online.  Ideas For A Successful Online Course With these ideas and questions in your mind, you are ready to start thinking about your online course topic. Take a look at some of the fields and topics we have highlighted to get your next great idea.   Digital Marketing Digital Marketing has become very important these days. With the rise of the new online marketing medium, there has been equal demand for courses on the subject. Digital Marketing is basically the promotion of brands throu...

While Nisha sat wondering how to structure an online course the doorbell rang. It must be the delivery from Amazon she thought. Because Nisha was planning to shoot videos for her online course over the next 2-3 weeks she ordered studio lights and a good-quality microphone. Did you know that the e-learning market is currently worth $215 billion? As a course creator, you and Nisha are facing stiff competition. So, you must have a well-planned course structure to remain relevant.  One essential step in creating a profitable online course is to structure the online course content. It creates clarity and allows you to focus on the most vital content and elements of your course.  In this post, you'll learn about the kind of content to choose, how to organise ideas, tips to structure an online course, and what makes a good online course.  This expert guide will walk you through the journey and process of structuring an effective online course that will attract and keep your online students engaged. What Is The Purpose of Structuring Your Online Course?  You structure your online course to ensure the topics are well-organised.  A clear online course structure helps learners understand the course expectations, outcomes and what you expect from them each week.  A well-structured online course provides learners with a clear path to progress.  What Topics Do You Want To Cover?  Before creating a well-structured online course, you must consider the topics to cover. You should have ideas about what you would like to teach before you begin creating a course outline.  Then you must be knowledgeable about the approach to use and how to tailor your online course to align with your target student's needs. An effective way to help online learners to get their desired results is to offer a step-by-step course. What Kind of Content?  There are a variety of different content types to consider during online course creation. The most commonly used content types are written (e-books and PDFs), voice-only, voice-over slides, and talking head videos. To increase student engagement with your online course you can use more than a single kind of content.  When presenting the information you're teaching, always consider what is best for your students. Consider their needs and also the type of material you are presenting. For example, a course that references graphs would not be suited to audio-only.  In this case, you could support the audio with PDFs or consider voice-over slides. If possible, you can include step-by-step written instructions, an audio format, or a video for visual learners and those who find reading PDFs and other content cumbersome. The online training you're offering should be considered thoroughly when selecting the content type. Always remember that the types of content directly influence the style and structure of your online course material.  Organising Your Ideas  After brainstorming your ideas and determining the content type(s) and course scope, your next step is to organise your ideas into groups. All the brainstormed ideas should be rearranged into a logical structure to ensure that your course outline is consistent and professional. Here are step-by-step guidelines that you should follow when making a course plan. Create a timeline for your course. For example, the course can take seven days, two or even four weeks, depending on the content.  Determine the learning and instructional styles that best help students understand the content. Group and divide your course content into sections or modules. Ensure all similar ideas in a module expressing the same thoughts are grouped into subtopics Consider the type of content when creating your course curriculum. For example, video content should be short and supported with catchy graphic designs. Keep your writing style and content as direct, simple,

Melanie browsed a list of innovative business ideas at her local business association. She thought to herself, surely there's got to be more ways to earn money from home. You see, Melanie just turned 40 and she came to the realization that she wanted something different in her life. The freedom to travel the world is something pressing on her heart. She knows that she would be able to do this if she had the ability to work from any location. Are you looking for ways to earn extra income from home? If yes, then you should check out these 101 innovative business ideas that you can start today. You don't need to quit your job or move to start earning extra cash at home. In fact, starting a side hustle can provide you with additional income without much effort. You can also scale your online business far beyond a side hustle for extra money.  There are plenty of opportunities to make money online. Some of them require minimal investment, while others take time and effort. The key is finding something that suits your skillset and interests. Have a look at our list and find what stands out to you! How Do I Start a Home-based Business? If you want to start a home business, first decide what kind of business you would like to do. This includes deciding whether you want to sell products or services, how much money you want to invest, and how much you'd like to earn from your business. Next, determine which skills you already possess that could be used for your new venture and identify things you must learn. The key is finding something you are passionate about. It's easy to get caught up in the day-to-day grind of life and forget why you started this journey. But if you can find a way to make money doing what you love, then sticking with it and growing an online business can feel easy. You may even end up loving every aspect of being your own boss! 101 Home-based Business To Try 1. Affiliate Marketing Online retailers use affiliate marketing to generate traffic to their sites and increase sales. As an affiliate marketing partner, you will receive payment for sales, and sometimes website traffic, that you generate.  If you have a popular blog you can place affiliate marketing links in your blog posts to generate income. If your Instagram follower count is high consider placing affiliate links in your captions. Place links anywhere that you can generate clicks.  2. Online Course Creator The online course industry is growing at a rapid click. Students are taking advantage of the online offerings to improve their job skills, their businesses, or even just to take up a new hobby.  If you have the skill to teach or knowledge to share you can create and sell an online course. It does require planning to launch a successful course and we are here to help.  3. Digital Marketing Campaign Manager If you have experience in social media you would make an ideal digital marketing campaign manager. In this role, you will be responsible for planning and implementing digital marketing campaigns. You will need to plan the campaigns, analyse the data related to ad campaigns, and keep up to date with trends.  4. Freelance Content Marketing Content marketing refers to creating content for a target audience online. As a freelance content marketer, you will be hired by brands to create and place content about their products and services across the internet.  5. Market Research To market effectively businesses need to know who they are marketing to. As a market researcher, you will supply the information necessary to create great advertising. You will research a business' likely buyers and supply information related to them.   6. Email Marketing Services If you have a flair for writing consider entering the email marketing world. As an email marketer, you will be responsible for writing email content for your client's email list.

Lucy was frustrated, she wanted the best Facebook ad conversion rates for her marketing campaign. The problem though is that Lucy is new to Facebook advertising. In several Facebook groups, she noticed that her peers (other course creators) are using Facebook ads to enrol new students every week in their programs. Lucy did a few small courses on Facebook ads herself and decided to launch her own ads. After 6 weeks she just wasn't getting the results that she wanted. Let me know if this sounds familiar. You invested a lot of blood, sweat and tears in developing your signature program Facebook ads are your preferred marketing program for your course You already have a few students and testimonials under your belt Your goal is to build on your success after the beta round of your program If only there was a way to get a better understanding of the key metrics when it comes to Facebook ads. In this post, you'll learn all about Facebook ad conversion rates and what you need to do to improve yours. What are Facebook Ads? In case you're new to the whole concept of Facebook ads let me tell you about them. Facebook Ads are the ads that you see across the Facebook ecosystem. They come in the form of sponsored posts, sponsored events, right-hand page ads, video ads and more. These ads leverage Facebook's large market share of social media users to create sales for businesses.   Advertising on Facebook is attractive for reasons beyond its large user base. Facebook also has top-notch analytics tools and the ability to granularly target your customer. You are not throwing ads out into the dark with Facebook Ads. You are reaching people you have reason to believe will be interested in what you have to offer.  Facebook analytics also allows you to see how your ads and other posts have performed. Leveraging that information can allow you to create more engaging content as you go. Not only does this translate into a market that is more interested in your product Facebook likes it as well. The more consumers like your ad the more Facebook likes to display it. They reward good advertising! Facebook Ads' pricing is also reasonable and accessible for even small businesses. Access to the largest collection of social media users doesn't have to cost a fortune.  A variety of factors influence how much you will pay for a Facebook Ad including who you want to target and what kind of advertising campaign you want to run. You can opt to pay per views your ads receive or through some other metric like how many clicks your ad receives.  What is a Conversion Rate? Understanding conversion rates will help you assess if your ad types and ad copy are effective. You want your audience to perform the desired action after interacting with your Facebook Ad. They aren't just there to look pretty. So, what is a conversion rate? Simply put, it is the percentage of people who convert into a new behaviour after being exposed to an intervention. In the context of Facebook Ads, it is the number of people who purchase your product, or sign-up for your email list, after being exposed to your ad.  Facebook advertisers do not need to only be concerned with low click-through rates, it is essential that their Facebook Ad conversion rate is also high. Clicks should lead to a specific action and new customers for your business. Facebook Advertising Benchmarks One benefit of running Facebook Ad campaigns is access to Facebook Analytics. This powerful tool can lead to high conversion rates by allowing you to assess what is and isn't working when it comes to converting Facebook users into customers.  Facebook metrics also help set pricing for the site with your advertising cost being tied to social media users' interaction with your Facebook campaign. Remember that Facebook takes a variety of factors into account when setting pricing on the site,

The year was 1954, long before Facebook ads packages were invented. A baby boy was born to a nameless couple in Cleveland, Ohio, USA. This baby boy went on to become a copywriter and finally a multimillionaire. The name of this baby born who came into the world in December of 1954 is Dan S. Kennedy. Dan is the founder of Magnetic Marketing® and Renegade Millionaire®. So, what does this have to do with Facebook Ads packages? Well, before answering that question let me know if you are struggling with the following: You are a course creator looking to get more eyeballs on your offers Running Facebook ads is scary and apprehensive for you You've tried running Facebook ads before but got no results Your course is in the make money online or personal development space If only there was a way to ace Facebook ads so that you can generate 6-figures with your signature offers. In this post, you'll learn about the various types of Facebook Ads packages and what you need to be aware of in order to get real results in your business. In a hurry? Check out the Facebook Marketing Packages here. Facebook Ads Statistics Before looking at those Facebook advertising packages let's spend some time looking at the current statistics for this social media platform. There are currently 2.9 billion monthly active users on Facebook globally. Did you know that, according to Databox, 92% of marketers have said that Facebook advertising is effective in generating sales? This might be surprising given the fact that some course creators say that Facebook ads don't work. Another surprising statistic is that 70% of marketers say that Facebook is still an effective channel for organic marketing. I have a local client, a hairdresser, that continues to use Facebook to generate leads organically via his business page (okay, I confess, I'm managing the page and he has no idea how it's done). In terms of lead flow, 15% of marketers say that their leads originate from Facebook (affectionately known as Meta). If you've been exposed to Facebook ads for a while you'll know that the key metric for marketers is Return on Ad Spend (ROAS). What you probably did not know is that 82.9% of marketers surveyed are getting at least 4x Return on Ad Spend. This goes to show that digital advertising or online advertising really works to get new customers. What's even more surprising is that some of these marketers are getting higher than 30 times Return on Ad Spend. You're probably thinking that their cost per acquisition (CPA) is quite high. However, nothing could be further from the truth because as many as 50% of them have reported a CPA of $25 or less. According to Hootsuite, the lowest cost CPC is during the first quarter of the year whilst the highest cost is during the holiday season with an average CPC of 0.50. So, what is their secret? I'm glad you asked. Closely Guarded Facebook Ads Secrets Now, let's spend some time looking at what these marketers are doing to get mind-blowing results! Remember the short story about Dan? Well, the whole idea behind being a Renegade Millionaire® is that you don't do what everyone else is doing. What??? But if you don't follow the rules laid down by Facebook then you'll risk getting your Facebook page, account or ad account banned! Spoiler alert! If you follow the rules there are no guarantees that you'll not get banned either. Lol!!

Gina wondered how to italicize on YouTube in less than 5 minutes without learning to code. After starting her YouTube channel a few weeks ago Gina wanted to find unique ways to make a channel stand out from the competition. So far she was learning how to create better thumbnails, increase her retention time as well as get more views. However, she really wanted to take things to a new level by making her copy pop. Let me know if you also face these challenges. You've always wanted to create a YouTube channel but you don't know where to startYou know that YouTube is a great long-term investment to generate leadsYouTube is difficult to learn as the platform is quite complexYou know that tweaking a variety of small things will drive your channel forward If only there was a way to master the small things that'll move the needle for your channel that would be awesome. In this post, you'll learn how to italicize the text in the comments and description of your YouTube videos. Plus you'll learn a few other tips and tricks along the way. Latest YouTube Statistics Before we look at how to italicize on YouTube let's first look at the latest statistics for the platform. Did you know that YouTube gets 1.7 billion unique visitors every month? This statistic came from the folks at Hootsuite. To put that into perspective that equates to 2.3 million visitors every hour or 39,351 visitors every minute. Essentially it's 655 unique views a second!! What's even more interesting is that 54% of users are male. In the US alone 62% of people access YouTube every day. On average visitors to the platform spend 19 minutes a day and it is the 2nd most visited website in the world. Here's a crazy statistic for you, 694,000 hours of video are streamed every minute on YouTube. How to Italicize on YouTube - Description Now that you have a better understanding of the complexity and competitiveness of YouTube. You'll be able to empathize with Gina on her need to make her content pop in the YouTube feed. When it comes to grabbing the attention of potential subscribers there are a few things to consider. Yes, an eye-catching thumbnail is important to get the click. However, the most important things that help you to rank are the description and tags. In order to get your video descriptions italicized on YouTube, you need to use a fancy text generator. You can either use this one here or conduct a search on Google for a YouTube text generator. Head over to the description of the video text you'd like to italicize. Grab the copy and place it inside the fancy text generator. Notice how you'll get a variety of different fonts. Copy the formatted text that suits your need and paste it into your YouTube description area. You can also apply these formatting options to your YouTube video titles too. Using the above steps you can add italics font to important text or other specific words. The rest of the title can remain in simple formatting.It's interesting that you can also apply italics & strikethrough in order to highlight a sarcastic joke. How to Italicize on YouTube - Comments There are many opinions as to whether or not adding the first comment to your video would improve your results on YouTube. If you want your comment to stand out below your video you can make it bold, italicize it or even do a strikeout just for fun. Especially if you want it to look different from other YouTube creators. Below is one of the very first videos on my YouTube channel from 2018. If you look at the comment section you'll see that there aren't any comments on it just yet so let's add a few of them. So, I would like to write the following... "Have you found stumbled upon your passion?" In order to do this in italics, I'll need to add a few special characters (text markup) to the words. You can do the same by including the following.

Sheila turned things over in her mind, sales page vs landing page? Which one did she need for her upcoming course launch? You see, for many years Sheila taught Art programs at her local university. Now she wants the flexibility of working her own hours from home. In order to do this, she needs to find a way to generate an income teaching Art online. She discovered that she can develop a course by teaching Artists how to improve their skills. The problem is that Sheila has little to no knowledge when it comes to launching and selling programs online. Let me know if you can relate to these challenges. You're really good at what you do but self-promotion makes you cringeWhen it comes to technology, you would prefer to outsource this taskYou are not familiar with all the marketing lingo which is a huge obstacleAlthough you have a sizeable marketing budget you wouldn't know what to spend it on If only there was a way to get a better understanding of the basics of what's required to set up, market and launch a program. In this post, you'll learn the main difference between a sales page and a landing page. You'll also get access to other resources to help you launch your signature offer. Landing Page Statistics Before giving you a better understanding of the sales page vs landing page question. Let's first look at the latest statistics when it comes to landing pages. This is so important because you need a profitable landing page in order to launch your offer. If you already have a website then you'll be happy to hear that 77% of landing pages are home pages, this is according to the folks at Klient Boost. In other words, you probably already have a landing page without knowing it. The average conversion rate of a landing page is 9.7%, which means that if 100 people visit your landing page only 9 people take action. Very often this is a scary reality for most course creators. Here are some other useful statistics about landing pages. At least 58% of them have clickable graphics (including buttons)48% of landing pages contain more than one offerYou can increase leads by 55% by having 15 landing pages37% of top landing pages include testimonials58% of landing pages are optimised for mobile devicesYou can increase conversions by 86% if you include a video on your landing pageLong landing pages generate 220% more leads (there's a reason for this) Now that you have a few tips on how to develop a more profitable landing page let's look at what exactly is a landing page. What is a Landing Page? A landing page is a web page designed to achieve a specific objective or goal for a business or entrepreneur. In many cases, a landing page is used to encourage site visitors to give their information in exchange for a digital item. It's also a great way to build brand awareness. Landing pages are also normally part of a funnel which is part of a larger marketing campaign. In fact, landing pages are located at the top of the funnel in a marketing campaign. These pages can be created in various lengths depending on the goal that they are trying to achieve for a business. Normally, landing pages are quick and easy to create because they don't require a lot of copy. This is because the visitor is not required to make a very high level of commitment on a landing page. Landing pages are great for capturing leads from Facebook ads or as a link to the CTA from a social media post. Types of Landing Pages As you can imagine landing pages are useful for many different lead-generation campaigns. By the way, a marketing campaign is basically a timed project where you are promoting a specific event or offer. For example, you may have noticed retailers advertising a special offer during each season or holiday of the year. These can include; New Year's Day, Valentine's Day, Easter, 4th of July, Summer, Back to School, Labour Day,

Marsha is looking for the best apps for Instagram aesthetic because she wants to increase engagement on her profile. As a photographer, Marsha understands the importance of displaying her work as images. However, due to the recent changes in the IG algorithm where there's a huge focus on Reels. Marsha wants to find creative ways of making her photographs posts pop in the Instagram feed. Let me know if you can relate to these challenges. Your bread and butter income is in the photography nicheThe new Reels rollout is causing you to switch up your marketingVideo marketing is not as impactful as images for your businessFinding new photo editing apps is eating up your precious time If only there was a way to still do social media marketing using images that would stop the scroll In this post, you'll learn about 9 cool apps that will take your photo editing to a whole new level. Social Media Today In our increasingly digital world, social media platforms have become a staple in the lives of many. Among these platforms is the Instagram app. A photo and video content-sharing app that has taken the world by storm. While it can be great for sharing everyday moments with friends and family, Instagram can also be used for more creative purposes. One way to use Instagram more creatively is by using different apps to edit your photos and videos. This resource will explore some of the best apps for editing your Instagram aesthetic. These apps offer a variety of great features. Including basic editing tools to more advanced options like colour correction and video editing. So if you're looking to take your Instagram posts and stories to the next level, check out some of these great apps! 1. Colorcinch In addition to the standard photo editing capabilities, Colorcinch (also known as Cartoonize) has a lot to offer. Its features include text editing, layers with blend modes, effects and filters, access to stock photos, and more. Even better, Colorcinch is available without charge, though some features do call for a paid subscription. Here's a list of features. CroppingResizingExposure and colour modificationsVignettingSharpening and clarity enhancementsA full-featured text editorMaskingLayeringBlending, and many other necessary built-in tools are all included with the Colorcinch app. The free edition of the editor has a lot of capabilities, including photo editing tools. When paying annually, Colorcinch Plus costs $3.99/month, while month-to-month payments cost $5.99/month. You can use the Colorcinch app on their website, or it is available for download in the Google Play Store. Unfortunately, it does not seem to be available for IOS devices at this time. 2. Remove.bg Your photos' online background removal solution is called Remove.bg. It is simple to use and removes any image backdrop in 5 seconds. This is thanks to the artificial intelligence technology that powers it. This technology is taught to recognize foreground features and separate them from the background. The features that you can take advantage of with the Remove.bg app include a drag & drop automated background removal. Also, uploading multiple images and folders, creating transparent or coloured backgrounds, and selecting the output size of your choice. On their website, Remove.bg is always available without charge. They support low-quality photos (previews) with a maximum resolution of 0.25 megapixels for free background removal. A free account also comes with 50 free previews each month via API and applications plus one bonus credit to test high-resolution downloads. They have streamlined pricing where you only need to enter the quantity and size of photographs you need, and on their new pricing page, they will recommend the best plan for you. Along with various additional plans and alternatives, Remove.bg now offers a 14-day money-back guarantee and can acc...

Brenda is wondering if it is possible to get paid to type documents while working from home at her age. You see, Brenda's mother has been ill for a few years and now needs someone to care for her in the long-term. In her corporate role as Executive Assistant, Brenda really enjoys typing up documents for all kinds of scenarios. On a daily basis, Brenda would type up documents such as memorandum, minutes of board meetings and official company agreements. Now that her mother needs long-term care Brenda is exploring the possibility of working less hours with the ability to still do what she truly enjoys. Because Brenda is a fast typist this could be a side hustle for her or a part-time typing job. Tell me if this sounds like you: You want to make some extra money or start a new career,You want to work from home,You are a quick and accurate typist,You manage your time well,and you want to get paid to type documents from the comfort of your own home. If so, you're in luck! There are a number of websites that will pay you to do just that. In this post, you'll learn about 51 places where you can get started. So whether you're looking for the best ways to find part-time work or a full-time career, we have something for everyone. I also provide tips and tricks on how to get the most out of these opportunities, as well as resources to help you get paid higher rates. Let's jump in. The Requirements for a Career as a Typists If you ever wished you could get paid to type things all day, your dream job may be waiting for you as a typist! Typists typically need to have strong keyboarding skills and be able to type quickly and accurately. They must also be able to read and understand written instructions. The ability to create an original document is really important too. Typists may be required to work with specific software programs or formatting requirements, so it is important that you are familiar with these tools. In some cases, typists may also be responsible for proofreading and editing their work. So, if you have a passion for the written word and want to get paid to type all day long, then a career as a typist may be right for you! Key statistics for Typists in the United States If you're considering a career as a typist, here are some interesting and relevant statistics to keep in mind: According to Zippia, as of 2021: There are more than 21,754 typists currently working in the US.Women make up 88.8% of all typists, while 11.2% are men.The average starting salary for a Typist is $26,000.The average annual salary for a Typist is $31,263.The top 10% of highest-earning typists make $37,000 or more.Typists are more commonly hired by private companies as an independent contractor rather than public companies. As you can see from these key statistics only 0.00006% of the population are typists which is shocking in one sense. What this means is that there are lots of room for growth in this career. It also means that it's not overcrowded. Wondering what tools you need to become a typists? Let's look at this next. The Equipment Required to be the Best in Your Field To get paid to type documents, you may need a few things to get started. First, you must have a computer–it's the most basic need to work as a typist. A laptop is ideal for busy typists who want to be able to work anywhere. If you are exploring audio transcription, the process of converting audio recordings into written documents, then you will need a high-quality recording device and headphones. This may be obvious but connecting to a high-speed internet or broadband service is essential for this type of job. Finally, you should invest in setting up a comfortable working environment from home with equipment like a desk, and office chair. How to Improve Your Words Per Minute There's no denying that typing speed is an important skill to have as a typist.

Jannessa wanted to get paid for posting ads online but there was one problem. She had no idea how to get started. Being a mother of 3 under 5 years old, Jannessa wanted the flexibility to work her own hours from home. She also wanted financial independence. How on earth would she be able to get paid to post ads? Yes, she has a diploma in marketing and she just enjoys communications and public relations. A regular 9 to 5 job just would not work as she would need either a full-time nanny or expensive childcare for her kids. She was listening to Nick Loper's podcast called "The Side Hustle Show" where someone just like her was posting ads online and getting paid 6-figures. Does this sound like you? You're interested in making extra money onlineYou want to know more about getting paid to post ads onlineYou're looking for the best methods to start posting those ads If this describes you, then you've come to the right place! In this post, we will discuss 17 of the best ways to make money by posting ads online. Whether you're a stay-at-home mom or dad, a college student, or just someone who wants to make some extra income, these methods are sure to help you get a head start! Why Consider Posting Ads as a Career There are plenty of benefits to posting ads for a living. For starters, there is a low barrier to entry. This means anyone who spends 30 to 60 days learning the craft can easily jump in and get started. Posting ads is also a top way to earn some extra money or replace your income altogether. And since you're doing it from home, you can work as much or as little as you want–you get to be your own boss. Plus, if you're great at it and generate enough income you can travel the world and live a nomad lifestyle and still earn great money! It gives you the financial independence to develop a lifestyle of your choosing. You'll also have the ability to look after your immediate and extended family members. Latest Statistics on Ad Spend in the Business World The online advertising industry is a rapidly growing market. In 2022, the industry was projected to spend an estimated $566 billion. This is expected to grow to $770 billion by 2025. That's a lot of money! People see between 4,000 to 10,000 ads per day. And that number is only going to continue to grow. Advertisers are spending more and more money on online advertising as it becomes increasingly more effective. This is a great opportunity for anyone looking for work from home jobs. There are plenty of opportunities in the online ad space for people with all types of skill sets and expertise. The online advertising industry is booming, and there's plenty of money to be made! The Best Personality and Skillset to Thrive at Posting Ads In order to thrive in the online advertising industry you'll need to be two things: empathetic and analytical. Let's talk about why... In order to create ad visuals and copy that resonate with target audiences, you'll have to be great at understanding their pain points, wants and needs to optimise conversions. You'll also have to be awesome with data and numbers so you can analyse and adjust ads to convert better over time. The ability to think creatively is also important, as you'll need to come up with new ways to stand out from the crowd. Of course, you'll need to be able to handle a fast-paced environment and juggle multiple projects at once. If you've got all of these qualities, then you're well on your way to becoming a successful ad manager! What Tools You Need to be Great at Your Craft Are you looking to be great at posting ads online? You're in luck! There are a few tools you'll need to get started. First, you'll need a computer and a great internet connection. These will be your main tool for posting ads. Second, you'll need a good client management system if you're working with clients.

Janice was stressed, she needed some cute photoshoot ideas for her upcoming holiday but she had no idea where to start. Her family reunion will finally become a reality after years of planning. If you are from a decent sized family with several adults, you'll understand the difficulty of getting everyone together in a physical location at the same time. Because this is so special she wanted to get a number of special photographs taken of these memories. Yes, while hiring a photographer is a great idea, they'll never understand the family as intimately as you do. As an entrepreneur it's important to remember why you started your journey in business. For most of us, we wanted more freedom to spend time with family and loved ones. What better way to celebrate it via a family reunion. If you're looking for a fun and creative way to capture a special moment in time, a photo shoot is the perfect solution. You can have a professional photographer take your photos, or you can take them yourself with a friend. Here are some cute photoshoot ideas that will help you get the perfect picture. Try taking photos at different angles or in different locations. Use natural light whenever possible, and experiment with different props and poses. If you're looking for something extra special, try a themed photoshoot like a birthday party or family gathering. And don't forget to post your photos on social media for all to see! Read on for some more great photoshoot ideas! Taking Photos of Your Family or Friends Cooking One great way to capture a moment in time is to take photos of your family or friends cooking. This is a great way to show off some skills in the kitchen, and it's also a fun way to spend time with your loved ones. If you're taking photos of someone cooking, be sure to get a variety of shots. Remember to capture the candid moments too - like someone licking their fingers after tasting the food! A Food Photoshoot If you're a foodie, then a photoshoot focused on food is the perfect way to capture your passion. You can style the food in creative ways and take photos from different angles. Be sure to use a good light source, and experiment with different props. You can also try a themed food photoshoot like a smash cake photoshoot for a child's first birthday or a holiday-themed photoshoot. Whatever you choose, make sure the photos are appetising! In case you want to learn how to take amazing photos for your food blog then checkout out the program at Pretty Focused. Make a Life Event Timeline Photo Album Another great way to capture moments in time is to make a life event timeline photo album. This is a great way to document your life, and it's also a fun project to work on with friends or family. To make a life event timeline photo album, start by picking a date range - like from your birth until now or from your child's birth until their first birthday. Then, gather photos that represent different events during that time period. You can also add captions or journal entries to accompany the photos. Once you have all of your photos, arrange them in chronological order and put them in an album or frame. This makes for a great conversation starter, and it's a unique way to display your photos. A Photoshoot with Your Pet If you're a pet owner, then a photo shoot with your furry friend is a must. You can capture some adorable moments, and it's also a great way to bond with your pet. To get started, choose a location that's comfortable for both you and your pet. For example, if you're taking photos outside, be sure to pick a shady spot on a cool day. And if you're taking photos inside, choose a room with plenty of natural light. Once you've found the perfect location, it's time to get creative with your shots. Try different angles and distances, and don't forget to capture those cute candid moments too.

Debby read the job requirements and wondered how much to charge per blog post. You see, Debby started as a freelance writer a few weeks ago so she's fairly new to the field. Although she had general training on how to become a freelancer the thing about her specific skillset is that every writing project is different. The freelance writing space is so broad because there are so many niches and tons of writing sub niches. How can Debby figure this out on her own without undercharging or overcharging for her work? Since you're here, then you're most likely... Interested in becoming a freelance writerUnsure of how to price your servicesLooking for guidance on how to find clientsWondering if freelance writing is a sustainable career If so, then you've come to the right place! Freelance writers are in high demand. Every small business needs a copywriter at some point and many are willing to pay freelance writers top dollar to produce consistent content for their websites and blogs. So how much should you charge per blog post? That all depends on your experience and the market rates in your area. In this post, you'll learn what factors go into determining how much to charge for freelance writing services, as well as some tips to help you get started. Why small businesses need blog writers If you're just getting started as a freelance writer, you're probably curious about how you can put your skills to use. The answer is blog post writing. Most small businesses understand that blogs are necessary to improve their visibility and reach on the internet–and many take advantage of this SEO-boosting business tool. Blogs help small businesses build trust with their audiences. The ability to share helpful, informative, and engaging content regularly shows their audience that they're an expert in their industry. And when they trust you, they're more likely to do business with you. Blogs can also help small businesses drive traffic to their websites. Every time a new blog post is published, they get the opportunity to optimise it for search engines and share it across all social media platforms. This means more eyes on their websites–and more potential customers for their businesses. 10 Blog marketing statistics you should know Bloggers who write articles of 2,000+ words are far more likely to have strong results.Websites that also have a blog are shown to have 434% more indexed pages.Companies who blog get 97% more links to their websites.Blogs have been rated as the 5th most trustworthy source for gathering online information.77% of internet users read blogs.36% of readers prefer list-based headlines.The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.Titles with 6-13 words attract the highest and most consistent amount of traffic.SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.72% of online marketers describe content creation as their most effective SEO tactic. (All statistics are sourced from OptInMonster.com) What's involved in running a blog writing business Running a professional blog writing business requires some forethought. There's more to it than just firing up your computer and banging out a few posts for clients. As a new writer it's very important to produce good high-quality content. Here's a detailed breakdown of what's involved: 1. Establishing Your Niche When it comes to a blog writing service, the first question you need to ask yourself is: what's your niche? What are you going to write about? What do you have expertise in? Who is your target audience? This is critical because if you're going to be a professional blogger, you need to be able to provide value to your clients. Otherwise, they'll just go find someone else who can. Finding a niche that you can really sink your teeth into will help you...

Lisa was apprehensive she needed to get paid to write stories like yesterday. As a single mom with 7 kids, Lisa needed a way to generate an income from home so that she could pay the bills and buy food. You see, Lisa has always been ambitious but her husband didn't want her to bring home the bacon. He wanted her to stay at home and look after the kids. Now that he's ran off with a new girl friend that's half his age it's up to Lisa to find a way to provide for her family. The only problem with this is that Lisa has no experience with writing for clients but she knows that she will be able to pull this off if only someone can guide her. Does this sound like you... You want to get paid for your writing skills.You're wondering how to start out as a new writer.You're a professional writer, but unable to find steady work.You have a love for writing and want to help others. If so, then you're in luck! There are a number of different career opportunities that will allow you to use your writing skills to make money while helping others with your skill. In this post, you'll learn 51 different ways that you can get paid to write stories and useful tips, facts and components for good story writing. How can small businesses benefit from story writers? Story writers have a unique skill set that can benefit small businesses in a number of ways. For example, they can write blog posts that help to promote small businesses and attract new customers. They can also contribute articles to local literary magazines, helping to raise awareness of small businesses on the community-level. And if small business owners ever need to write a press release or create some marketing materials, story writers can help with that, too. In short, story writers can be a valuable asset for any small business with a skill that is always in demand. Storytelling Statistics Every day new writers are entering the field of storytelling, attracted by the potential to earn a good income from their words. And it's not just full-time writers who are cashing in on this trend. More and more people are turning to a freelance writing career as a way to supplement their income or even replace their day job. So what's driving this growth? In part, it's the ever-expanding online marketplace. With more businesses looking to create compelling content, there's a growing demand for writers who can produce quality work. In addition, new technology has made it easier than ever for writers to connect with clients and get paid for their work. From online platforms like Upwork to freelancing websites like Fiverr, there are a variety of ways for writers to find new gigs. If you're thinking about making money from writing, now is a great time to get started. With so many opportunities available, there's never been a better time to cash in on your skill. Here are some useful statistics to keep in mind while exploring this lucrative skill... In 2020, the freelance market accounted for $1.2 trillion in the US economy.As of 2020, 84% of companies outsource their content creation.Digital marketing, SaaS/eCommerce, and Health/Lifestyle are the top 3 most popular writing niches.The average pay rate for freelance writers in the United States is $24/hr.Blog posts make up 77% of the content written by freelance writers.The top 2 ways more freelancers score new clients are referrals and job sites. The Key Components of a Good Story If you're looking to pursue professional writing, there are a few key components you'll want to implement in your work. While there are many different elements that can make a story great, there are a few best practices that every writer should keep in mind when crafting a tale. First and foremost, a good story should be interesting. It should grab the reader's attention from the very beginning and keep them hooked until the very end. To do this,

Angela sat looking at her Instagram bio wondering how to get clients from Instagram. You see, she has been using the platform for a number of years and she knew her potential customers used it too. In fact, Angela has an Instagram business account and she doesn't consider herself one of those influential content creators. It has been a struggle for her to come up with Instagram posts 3-5 days every week of the year. What else can she publish apart from personal photos and talk about her new products and services? Are you facing the same struggles as Angela? As a freelance business owner, you know that marketing is key to your success. And while there are many different marketing channels you can use, Instagram is one of the most effective. With about one billion active users, Instagram is a goldmine for finding potential clients. But how do you go about it? In this post, you'll learn the closely guarded secrets to finding your dream clients on Instagram to exponentially grow your business. Latest Instagram Marketing Statistics The latest Instagram marketing statistics this year show that: There are now one billion active users on InstagramMore than 80% of users follow a business on Instagram200 million Instagram users visit at least one business profile every day60% of users say they have become more interested in a product or service after seeing it on Instagram75% of people take action, such as visiting a website after looking at an Instagram post How to Know if Your Clients Are on IG The first step is to determine if your ideal clients are even on Instagram. If you're targeting consumers, the answer is most likely yes. However, it's not quite as clear-cut if you're targeting other businesses. Here are a few questions to ask yourself to help determine whether your target clients are on Instagram: Do they use other social media platforms? If your target clients are active on other social media platforms, there's a good chance they're also on Instagram. What kind of business do they have? If your target clients are in a creative field or are running a lifestyle business, they're more likely to be on Instagram. Do they have the time and resources to be active on Instagram? If your target clients are small business owners or entrepreneurs, they may not have the time or resources to be active on multiple social media platforms. Once you've determined that your target clients are indeed on Instagram, it's time to start reaching out to them. And the best way to do that is through your Instagram profile. The Science Behind Hashtags When using hashtags on Instagram, it's important to use ones that are relevant to your business and industry. You also want to make sure you're using popular hashtags. The reason for this is that the more popular a hashtag is, the more likely it is to be seen by potential clients. So, how do you find popular hashtags? There are a few different ways: First, you can use a hashtag research tool like Flick or Tailwind.You can check out the "Top" section of Instagram.Finally, you can look at the hashtags used by businesses similar to yours. Once you've found some popular hashtags, it's time to start using them in your posts. Again, make sure you're using a mix of popular and relevant hashtags to attract the most clients possible. The Different Content Areas on IG (Reels, Feed, Story, IGTV, Live) There are different content areas on Instagram that you can utilise to lengthen your list of clients. These content areas include Reels, Stories, IGTV, and Instagram Live. Each content area has its own unique benefits that can help you get more clients. Instagram Reels Reels is a short-form video feature on Instagram that allows you to create fun, creative videos. You can use Reels to show off your talent or highlight your work process. This is a great way to attract potential clients who may not ...

Kiara searched for the current freelance social media rates because she wanted to become her own boss. After 10 years working for fortune 500 companies, Kiara was on a mission to change things up. She didn't like the idea of being restricted to only a few weeks of paid time off each year. In fact, what would be brilliant is if she had the ability to work from anywhere in the world. You see, she got the travel bug 3 years ago while on holiday in Malta. Since then she has been trying to see how she can create a lifestyle that suit her needs to travel. As social media becomes increasingly important for business owners, the need for freelance social media managers is on the rise. But what is a freelance social media manager, and how much should you charge for your services? If you are just getting started as a freelance social media manager or are thinking about becoming one, you're in the right place. In this post, you'll learn everything you need to know about freelance social media rates. What is a Freelance Social Media Manager A freelance social media manager is someone who manages and helps grow a company's social media presence. This can include creating and managing social media accounts and various social media pages, creating social media posts, responding to comments and messages, running Facebook ads, Instagram ads, and more. Essentially, a freelance social media manager is responsible for anything and everything related to a company's social media presence. Social Media Statistics - Service in High Demand First, let's take a look at some social media statistics that show just how in-demand social media management services are: There are over 4.62 billion active social media users worldwide based on Smart Insights77% of small businesses use social media97% of marketers use social media to reach their target audiences68% of adults in the US get their news from social media As you can see, social media is no longer a luxury - it's a necessity for businesses of all sizes. And with over 4.62 billion people active on social media platforms, there are many potential customers out there for businesses to reach. But businesses can't just jump into the social media fray without a plan or strategy. That's where freelance social media managers come in. Freelance social media managers help businesses create and implement effective social media marketing campaigns. They also manage the day-to-day tasks of posting content, engaging with followers, and monitoring analytics. In other words, freelance social media managers are responsible for helping businesses grow their online presence and reach their target audiences. Why Level of Experience Matters When it comes to social media management, businesses need someone who is experienced in the platforms and tools and knows how to create content, develop strategies, and measure results. An inexperienced social media manager might be able to set up a Twitter account and post a few tweets, but that's not going to help the business achieve its objectives. On the other hand, an experienced social media manager will be able to set up and manage the account and develop strategies, create and curate content, engage with followers, and measure results. This is why it's important to consider a freelancer's experience level when considering their rates.  Past Results vs. Experience - Which is Best       When it comes to social media management, you might find that there are two types of freelancers - those with experience and those with results. While both are important, we believe results are more important than experience. This is because businesses care about results at the end of the day. They want to see a return on their investment, and the only way to do that is to see results. An experienced freelancer might have worked with many clients,

Debra sensed that she should be looking for jobs for highly sensitive persons. She wasn't sure why she felt this way or how to express her need. You see Debra enjoys working with other people but somehow working from home alone felt more fulfilling. There was a time she relished the hustle and bustle of the office environment. The chit chat of colleagues, the casual meeting at the watercooler and the cosy discussions over a cup of tea or coffee. However, Debra noticed that she enjoys being alone more and more over the last few years and has a need for space and the great outdoors. Does this sound like you… You identify as a highly sensitive person or suspect that you could be a highly sensitive person.You feel like the business world was not made for people like you.You're in a career that comes with an overwhelming work environment leaving you feeling exhausted and burned out.You want to finally find a job that supports your needs as an HSP. If so, then finding the right job can be absolutely essential to your well-being as an HSP. Many HSPs struggle in traditional work environments, where they are required to be around people and noise all day long. The good news is that there are many jobs out there that are perfect for HSPs! In this blog post, we will discuss the 31 best jobs for highly sensitive persons. We'll also offer tips on how to identify if a job is right for you and how to go about finding the best work opportunities for your unique needs. 7 Signs You Or Someone You Know Is a Highly Sensitive Person If you're not sure whether or not you're an HSP, there are some common signs to look for. Here are 7 of them: 1. You tend to be highly sensitive to your environment. If you find yourself highly sensitive to your surroundings, you may be an HSP. HSPs are highly sensitive people who are easily overwhelmed by noise, bright lights, and strong smells. Too many stimuli can quickly lead to overwhelm and anxiety. If you're an HSP, it's important to create a peaceful environment for yourself where you can relax and recharge. This may mean avoiding crowded places, investing in noise-cancelling headphones, or spending time in nature. Whatever works for you, make sure to give yourself the time and space you need to thrive. 2. You often feel overwhelmed in busy or chaotic situations. If you're highly sensitive, chances are you've felt overwhelmed in busy or chaotic settings. Places with too many people or too many stimuli can be a hindrance. You might prefer areas with open space and few people. As an HSP, it's important to find environments that work for you. Whether that means avoiding crowded places or taking breaks often, do what you need to do to stay sane. 3. You tend to be a deep thinker and have a rich inner life Being highly sensitive can be both a blessing and a curse. On the one hand, it allows you to be in tune with yourself and your emotions in a way that others may not be. You're able to pick up on subtleties and find meaning in things that others might miss. However, this same trait can also make it difficult to escape from your own thoughts. You may find yourself overthinking things or ruminating on bad experiences. It can be easy to get stuck in your head and feel like you're never really able to relax. But it's important to remember that there are positives to being highly sensitive. Your ability to think deeply and reflect on your experiences can be used to your advantage. If you learn to use your sensitivity as a strength, you can find yourself living a more fulfilling and meaningful life. 4. You tend to be highly empathetic and compassionate towards others If you're highly sensitive, you may find yourself feeling the emotions and energies of others very deeply. This can be both a blessing and a curse, as it allows you to feel immense compassion for others but can also be quite draining.

Maya wondered who are the best wholesalers for Amazon FBA to help her scale her business. A few years ago Maya heard about the ability to sell products on Amazon. So, she decided to dip her toe in the water by first testing out a few items from one wholesaler. Her first month was a bit sketchy because she needed to get an FBA seller account approved. There was also the stress of ensuring that the items she wanted to send to Amazon met their packaging requirements. After sending in her items using an Amazon FBA service, Maya waited for them to be loaded into the warehouse. If you've ever sent items to Amazon for sale you know how nerve-racking this experience can be. A few days after her items went live she got her first sale. Woohoo!! Tell me if this sounds like you... You don't know where to start. With so many options available, you're finding it difficult to know where to start your search for Amazon wholesalers.You're feeling overwhelmed. There is a lot of information out there on different Amazon FBA wholesalers. You're getting overwhelmed trying to compare all of the different options.You're worried about the quality. You want to make sure that you're getting high-quality items. Otherwise, you could end up with a lot of returns or unhappy customers.You're concerned about the price. Wholesale prices can vary greatly, so you're trying to compare prices before making a purchase. You want to make sure that you're getting a good deal on the products you're buying. The solution? Sourcing your Amazon FBA products from a list of vetted Amazon wholesalers with excellent customer service! If you're looking for the best wholesalers to source your products from, look no further. In this blog post, you'll learn about 17 of the best wholesale suppliers to purchase products from! Whether you're just starting out or are a seasoned Amazon FBA seller, these wholesalers should be at the top of your list! But before we jump in, let's talk about... Why Amazon FBA is a great way to earn money online Amazon FBA is a business model in which Amazon sellers ship their products to Amazon's fulfilment centres, and Amazon handles the storage, shipping, and customer service for these products. This business model has several advantages for Amazon sellers. First, it allows them to focus on sourcing and marketing their products, rather than on logistics. Second, it provides access to Amazon's huge customer base. Third, it gives sellers the ability to take advantage of Amazon's economies of scale, which results in higher profit margins. And because you're dealing with a large, established company, there's less risk involved in terms of payment processing and customer service. So if you're looking for a business opportunity with low overhead and good potential for growth, Amazon FBA could be a great choice for you! How to sign up for Amazon FBA Amazon FBA is a popular program for online sellers, but it can be a little tricky to sign up for. Here's a quick step-by-step guide to getting you started. Create an Amazon seller account: You'll need to provide some basic information about yourself and your business.Set up your payment method: Amazon offers a few different options, so choose the one that best suits your needs.Create your product listings: Be sure to include clear and concise descriptions, as well as compelling photos.Submit your listings for review and choose the shipping method: Once approved, your products will be available for purchase on Amazon! Struggling to find wholesalers for your Amazon FBA business to source your products from? No worries– I've got you covered! So what are 17 of the best wholesalers for Amazon FBA? It's important to make sure you're sourcing from reputable wholesalers with good profit margins. Otherwise, you won't make much money! Amazon sellers who use wholesale suppliers typically enjoy low prices and high-profit margins.

Gemma scrolled through page 3 of Google search, she was desperate to start a business with 10K because she wanted things to be different. She had enough of what she now experienced in her life so she needed a change. You see, Gemma's husband died of cancer a few years ago which took her by surprise. As a middle-aged widow with two young children, she was not ready to face life as a single mom. I mean, Greg, her husband, was so strong and healthy. So, when the consultant told her to prepare for the worst it came as a complete shock for her. Luckily, Greg had life cover and a really generous death in service benefit that covered the mortgage and day-to-day living expenses. Although Gemma didn't need to worry about the basic bills there was one thing that kept her awake at night. What can she do now with her life? Who was she now that Greg is gone? What does she want her future to look like? Let me know if you are facing these challenges. You've always wanted to be your own boss but you don't know where to startThe thought of opening a shop scares you to death, what if nobody will buy your productsOpening a local bakery or coffee shop sounds cute but it would take a lot of workWorking from home would actually suit you better but can you run a business from home?Most franchises cost more than $10,000 to join so what business can you start? If only there was a way to quickly and easily assess which type of business you can start and run successfully with $10K. In this post, you'll learn all about the type of businesses you can start for less than $10K that'll bring in $5,000 to $10,000 a month in less than 12 months. Small Business Statistics Before diving into these business ideas for $10k or less let's look at some small business statistics. Did you know that there are over 29 million small companies in the US? This statistic was kindly provided by the folks at Findstack. What's even more interesting is that 50% of small businesses start at home. It reminds me that last week I made a loaf of wicked vegan banana bread and I'm considering selling it locally (pipe dream). Let me not distract you from the core numbers, 29% of small business owners stated that they started their business to be their own boss. While 17% said that they were dissatisfied with corporate America. Are you a teeth grinder? Lol!! Just reading that statistic made me grind my teeth unconsciously (I'm not sure how to get rid of that habit). The number one statistic that I always find surprising is that 99% of businesses in the US are small businesses. Thanks to the folks at Thrive My Way for this fact. Here's the statistic that causes potential entrepreneurs to get wobbly knees. 50% of startups fail within the first year of business. Just when you think that statistic was bad, this one will send you screaming back into your safe and comfortable office cubicle. 95% of small startups fail within the first 5 years. Do you still want to be your own boss? Let's face it starting and running a business is hard work. What can you do to make it easier? Know Yourself What if I told you that one of the secrets of succeeding in business is getting to know yourself intimately? So many people walk around on this earth and they have no idea what they want in life. I know because I've been in their shoes. Let me ask you a question, have you ever created a vision board? Or have you written down your goals for the next 3-5 years in granular detail? If you believe that starting and running a business is hard then you haven't tried writing down your goals. In my opinion, it is a lot harder to define my goals and dreams in every tiny detail. Let me ask you another question, what are the things that you don't want in your business? Only recently I was asked this question and I stumbled a bit before writing down a few paragraphs.

Angela opened a new browser window and typed, start a virtual assistant business. The first 4 results in her search were adverts from popular platforms like Fiverr, Upwork and Udemy. As she scrolled further down the page she saw results from popular sites such as Time Doctor and Business Insider. She spent some time quickly reading through each result one at a time. Angela quickly took notes as she read and digested the content. She was listening to a podcast on her way to work and she heard about someone like her who makes $5,000 a month online. This person was working as a virtual assistant (VA) and Angela never heard of this role before. Let me know if you can relate to any of these. You've always wanted to be a virtual assistant but you're not sure how to get startedThe thought of leaving your secure corporate job scares you to deathYou're not sure if you have the skills to succeed as a VAFear of failure is your number one barrier to getting started If only there was a way to safely dabble and become a virtual assistant part-time just so that you can try it out. In this post, you'll learn the pros and cons of becoming a virtual assistant and what it actually takes to get started and become successful this year. What is a Virtual Assistant In case you've never heard of a virtual assistant before let's spend some time looking at who is a VA. According to Wikipedia, a virtual assistant is also known as a virtual office assistant. They are self-employed and provide professional assistance to an organisation. Another name for them is administrative assistants for online businesses. The services they provide can be administrative, technical or creative in nature. Generally speaking, these assistants provide support while working from home. Administrative Support This kind of administrative support can include calendar management, inbox support, email management, customer support, issuing invoices and client management. People who provide this support are normally called personal assistants. Technical Support While the phrase technical support may seem obvious a VA can assist with answering technical queries, troubleshooting software, software migration and technical set-up. Creative Support For those who prefer the creative side of the business, their services can include social media management, graphic design, social media strategy, copywriting and marketing. You might be surprised because none of the services provided by a VA is new or different from ordinary jobs. What makes virtual assistants unique is the fact that they mainly provide support to digital businesses compared to the familiar brick and mortar businesses. Virtual Assistant Pros So, let's spend some time looking at the advantages of becoming a virtual assistant. Looking at the VA pros will give you the motivation you need to step out in faith. Be your own bossWork your own hoursDecide your rate of payLive anywhere in the worldChoose your clients carefully Spending some time on each of these items will help you understand the possibilities better. 1. Be Your Own Boss As you can imagine being your own boss is a lot of fun because you get to decide on the work rules. Yes, it can be scary at first to have so much responsibility but if you run a sole proprietorship this is how life goes. It does take a lot of discipline and responsibility to be the CEO of your own business. You'll have to make a number of important decisions. 2. Work Your Own Hours Just because you run a business doesn't mean you have to work the same hours as everyone else. In fact, as the CEO you get to decide what time your start and when you finish each day. When you first get started it may mean working long hours to secure your first set of clients. However, when you get booked up you get to decide how many hours and days you'll work each week.

Elena needs an honest Smarterqueue review by someone who has used many other social media tools. You see, Elena has used several social media management tools in the past. In fact, at any given time she uses 1-3 tools to get the results that she needs for her business. However, this year she wants to get that one social media management software that can do all the things. She's just tired of jumping through all the hoops every week to track her social media channels. Let me know if you are experiencing these challenges. You would like the ability to batch 30-90 days of content in a single dayScheduling several weeks of mixed content is important for youIt's impossible to find a single scheduler that does it allOne of your biggest struggles is scheduling GIFs If only there was a social media scheduler that has the ability to handle several media types across 5-7 platforms. In this post, you'll learn how you can become unbelievably productive using just one social media software. Social Media Statistics I don't know about you but it seems like social media is here to stay. Every time Facebook or Instagram goes down for a day or a short while. I keep hoping that now the rest of us can get on with our lives. According to the latest figures from Smart Insights, there are now 4.62 billion people using social media. The average time spent on social media daily is 2 hours and 27 minutes. TikTok continues to be the fastest-growing social media platform with a growth rate of 105% in 2 years. However, Facebook and Instagram continue to be in 1st and 2nd place according to Sprout Social. Did you know that Facebook Messenger is on track to hit 3 billion users by the end of this year? When it comes to engagement Instagram get 6 times more engagement compared to Facebook. Over 44% of people shop for products on Instagram every week. Let's not forget LinkedIn whose ad revenue recently exceeded $1 billion. When compared to LinkedIn, Twitter's ad revenue rose to $1.284 billion in Q3 last year. Despite the shopping success on Instagram, shoppers on Pinterest have 85% larger shopping carts compared to any other platform. Retargeting ads are what most marketers use in their Facebook and Instagram strategies. With all these exciting social media statistics let's look at how you too can gain eyeballs on your content. Smarterqueue Review I recently found out about Smarterqueue so I decided to take it for a spin to see if it's any good. For this free trial, I connected 5 social profiles. It would help if you have an existing social media presence. Founded in 2016 by Claude Schneider, Smarterqueue can easily be considered as one of the newer kids on the block. Their website receives close to 500,000 visits every month and their rating on G2 is 4.6 out of 5. So, there must be something good that the team at Smarterqueue are doing right. In case you are still wondering, Smarterqueue is a social media management tool that caters to many social media profiles. Let's look at the features and pricing in more detail. Smarterqueue Pricing There are 4 different pricing plans available. These include Solo, Business, Agency and Custom. You'll notice that the first feature that's unique about Smarterqueue when it comes to pricing is that you can customise your own plan. This is such a huge selling point because you can design the plan to match your business. Other paid schedulers force you to fit into their plans. In some circumstances, you have to pay double the price just for one extra social media account with other software. Unfortunately, there isn't a free plan available to use. Content Curation Have you ever wanted the ability to share amazing content from other people on social media? Well, now you can with the help of Smarterqueue's content curation portal. After signing up and logging in to Smarterqueue simply c...

Kerri wanted this year to be different. She heard friends using a business goals template to scale their businesses. However, she has never used this methodology before so she wondered how to pull it off. You see, previously Kerri's approach to getting results in her business was a bit ad-hoc. She would attend a few networking events, speak at summits and even engage with potential clients on Instagram. None of her activities had any strategy behind them. Kerri decided that this year she wanted to be intentional about her business activities. No more hoping that things would work out. Let me know if you experienced any of these. You never had a strategic approach to business growthYour first set of clients were family and friendsYou're tired of all the dry spells in your business incomeYou need more clarity around income-generating activitiesYou're aware that strategic effort brings results If only there was a defined process that you can use to bring in more clients. In this post, you'll learn the secrets that successful businesses use to exponentially bring in more income every single week. Business Goals Statistics Before looking at those closely guarded secrets it's important to take into account industry standards. When you have a point of reference you'll have a better chance of doing what works. Did you know that only 5% of businesses achieve their yearly goals? What makes this even worse is that only 65% of business owners met half of their objectives, according to Small Biz Trends. In another article by Stitch and Shutter 14% of those who have goals are 10 times more successful compared to those without. The one thing I found strange is that 83% of the population don't have goals. How is that even possible? Do people start their year, month, week and day just hoping that things would fall into place? There is a glimmer of light because 77% of small businesses said that they are confident about strategy execution. According to Boardview, 36% of companies have an established standard for goal setting. Did you know that 40% of people who write down goals don't check to see if they achieved them? Thankfully 46% of companies review and revise their goals throughout the year. Those who set actionable tasks against their goals tend to achieve 40% more than those who don't. Finally, 90% of people perform better with relevant and challenging goals. Business Vision Even though Kerri is a small business owner it doesn't mean that she shouldn't have a vision for her business. Creating a vision for a business can be hard work mentally because you'll need to take a 10,000-foot view of the business. A few years ago I went through the exercise of developing a vision and mission statement for my business. I also took the time to develop a brand promise. Before setting any goals for a business it's important to have an established vision. For example, the vision for Starbucks is as follows. “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”Starbucks Vision Before we look at how this relates to business goals let's look at their mission statement too. "to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time."Starbucks Mission Now that you know both their vision and mission statements it will help you better understand how they set business goals. In order for Starbucks to offer the finest coffee and grow what are the things that they need to do with their team members? Well, here's a shortlist. They need to source the best, sustainable, conflict free coffeeThey'll need to open new branches to show growthProvide the best coffee service using uncompromising principles What about you? Have you thought about your business vision and how it relates to your business goals?

Lisa needs some liquid cash injections in her business but it's not going to be possible without launch management. You see Lisa left her corporate job 5 years ago with the dream of running her own business. For the first 3 years, Lisa managed things as a solopreneur by wearing many hats. She handled the bookkeeping, billing, client onboarding, marketing and everything else. In year 4, Lisa hired her first virtual assistant to do general admin work which saved her loads of time. Lisa knows that she will need help for her upcoming course launch to avoid burnout. Let me know if you too are aware of these. The secret to scaling your business is offering group programsRunning a services business has its limitsLaunching comfortably is a team effortScaling to 6 and 7 figures requires multiple launches If only there was a way to launch as seamlessly as possible with less stress. In this post, you'll learn closely guarded secrets to launching successfully multiple times a year. You'll also find how to stay in your zone of genius even with 6 or 7 figure launches. Launch Statistics Before diving into launch secrets let's spend some time looking at a few key statistics when it comes to launching. According to G2 and Harvard Business School over 30,000 new consumer products are launched each year but the failure rate is 95%! Nine out of every 10 customers believe that brand innovation should impact society. 56% of people surveyed said that their friends and family are the sources of new product awareness. The most hilarious statistic is this; the biggest problem faced by most launchers is a lack of preparedness. It takes about 28 weeks for a new product to achieve 75% of reach distribution. According to Saasworthy, when it comes to early adoption the percentage of people buying at launch is 21%. Another 63% will finally buy when the product has been on the market for some time. Did you know that on average brands spend around $15 million to launch a new product? Around 65% of men are early adopters of newly launched products. While 59% of women tend to wait until the product has been on the market for some time before making a purchase. 7 Secrets to Successful Launch Management Now that you have a general idea of what most brands are experiencing when it comes to launching. Let's look at what should be included in standard launch projects. Clarified ICABudgetTeamPlanningCentral RepositoryAll the TechHype EventCommunity I know I said 7 but the reality is that if you want your launch to be successful you need a pre-built community too. So, let's look at each one of these items one by one. 1. Clarified Ideal Client Avatar - ICA As a launch manager, I'm constantly surprised by this one thing. Many small business owners continue to run their business year after year without mapping out their ICA. In other words, they have a vague idea of who their ideal client is but not in-depth knowledge. For example, here's a list of questions you need to be able to answer regarding your ICA. AgeGenderWhere do they live? (country, city)Do they live in a house or an apartment?Their neighbourhood, what does it look like?What are their daily, weekly, monthly or annual challenges?Outline their biggest needs?The kind of problems they are trying to solve personally, financiallyTheir deepest desires and dreams for them and their family, what are they?In terms of their biggest fears, what are they? (not spiders, emotional ones?)Do you get their short-term and long-term goals?Any idea of their good and bad habits?What gets them excited?The stuff that annoys them, what are they?Their passion projects, what are they?Where do they spend the most time online?List the kind of items they spend their money on when they get paid?What type of podcasts do they listen to?Which software and/or apps do they use? Bear in mind that this list is not exhaustive but highlig...

Betty wants to automate client appointment bookings so she wants to see a Calendly vs Acuity comparison. You see Betty is confused about which one of these online appointment scheduling platforms is better for her business. She is a business coach helping business owners to become unstuck. Many small businesses become stagnant when they get to a certain revenue level. Betty offers a 3-6 month program where she offers business consultations. She spends way too much time playing "email ping-pong" to get a meeting booked. Let me know if this sounds relatable. Your focus is to do more income-generating activities dailyYou spend 20-50% of your day setting up meetingsThere are way too many manual touchpoints in your new client acquisition process If only there was a way to have a seamless workflow that takes your clients from booking a meeting through to onboarding then off-boarding. In this post, you'll understand the differences between Acuity and Calendly. You'll also learn how to automate the online booking process. 5 Reasons to Automate Your Online Booking Process For many small businesses, having an automated system is a dream. The reason why they crave automation is that manual processes take time. If you are the only person in your business you'll reach a limit quickly. Even if you have a small team they can only accomplish a small number of tasks each day. This is why it's important to consider streamlining your business workflow. Here are 5 reasons to do so. You would get more done in less timeYour buyers have a better user experienceYou'll get more referralsHuman error is greatly reducedYou'll easily spot the bottlenecks Notice how much better things will be for your business and revenue bottom line. While all these reasons are great the challenge you'll face is figuring out the best system to implement. Every business is different even though they may share the same business model. Calendly - Acuity Alternative As of January 2021, Calendly was worth $3 billion but it wasn't due to overnight success. It was founded by Tope Awotona when he got an idea for an online appointment system. He had 3 failed startups before finally striking gold with an appointment booking app. He decided to use his savings and fund the project himself and his plan worked. In 2014, he raised seed money to the tune of $550k from Atlanta Ventures. As a result, Calendly has been profitable since 2016. Calendly Pricing There are 5 options available with Calendly prices. These include Basic, Essentials, Professional, Teams and Enterprise. The good news is that there is a free version available if you'd like to try it out or if your budget is restricted. Calendly Features Free Verison In case you are wondering about the restrictions with the free or basic version, here's what you get as standard. The ability to connect Google, Office365, Outlook and iCloud calendarsYou can create only one event typeUnlimited 1 to 1 event bookingsBooking link customizationAutomated event notificationsAccess to the mobile appAdd branding to your booking pageEmbed Calendly on your websiteIntegrate with Intercom, Slack and ZoomHelp centre I'm sure you'll agree with me that having all those features in the free version is mind-blowing! How are they even making money? Additional Features Pro Version So, if the free version comes with all those bells and whistles why bother to upgrade to pro? Here are those additional features. Connect up to 6 calendars on the platformCreate unlimited eventsOffer a collective of one-off meetingsCreate group eventsSend email reminders and follow-upsCustomize email notificationsUpdate your cancellation policyAdd links to your confirmation pageCreate automated workflowsRedirect invitees to another resourceManage events across your team (especially if there's an emergency)Remove Calendly brandingEmbed to your websit...

Sarah's new year got off to a slow start because she needed a yearly habit tracker printable. You see Sarah knew that the key reason that she failed at achieving her goals is that she couldn't track them visibly. Like many entrepreneurs, Sarah had big plans for her life. She wanted to develop a successful business that would support the dream lifestyle that she mapped out on her vision board. Sarah started to doubt if vision boards, yearly plans and long term goals would really work for her. Let me know if these sound familiar. Like Sarah, you're an entrepreneur with big dreams for your life too. However, it feels as if you are part of that famous statistic that states 90% of startups fail in the first 3 years. You believe that you've tried everything to become successful. SMART goal planning is a technique that you've used in the pastYou've started journaling as a way to track your doubts and fearsInspirational quotes keep you going each and every dayDeveloping new habits is hard and you're prepared to try them for 3 months If only there was a way to finally make the progress and see the results that you are hoping for in your life and business this year. In this post, you'll learn the best-kept secrets of why some entrepreneurs seem to speed past everyone else in the pack. You'll also be able to get your hands on the best and simplest free printable habit trackers for entrepreneurs. Entrepreneur + StartUp Statistics In case you're wondering why it is important to track or develop habits as an entrepreneur let's look at a few statistics. According to Small Biz Genius, 46% of small business entrepreneurs are between the ages of 41 and 56. On the flip side of that 20% of businesses fail in their first year. Their research also showed that middle-aged men start the most successful businesses (come on ladies we can do this too). The folks at FindStack said that 69% of US entrepreneurs started their businesses at home. Did you know that only 50% of businesses will survive until their 5th year in business? According to Statista, the main challenge faced by startups is generating new business. This may surprise you but the number one reason why startups fail is that they misread market demand. The 2nd largest reason why they fail is that they run out of funding and personal money. Therefore it would make sense to develop and track habits that help you read market demand, generate new business and bring in more income. Habit Statistics + Tips How does one develop a new habit anyway? Let's spend some time looking at the reality of forming a new habit. In his article about forming new habits, James Clear says that it takes an average of 66 days to develop a new habit. Did you know that about 92% of people fail to keep their new year's resolutions? This is according to the folks at Nik. Also, 45% of our daily behaviours are automatic because our brain is constantly finding ways to conserve energy. James Clear also talks about the ultimate productivity hack which is saying no. Why? Because when you say no to a few things it means that you're ultimately saying yes to other important options. He also goes on to outline 3 simple questions to improve your productivity each day. What am I optimizing for?What's the best small thing I can do right now?Did I do my best? If you keep these questions top of mind during the day forming a new habit becomes a breeze. Gary Keller in his book, The One Thing, outlines a clever energy plan for anyone who wants to be highly productive. Mediate or pray for spiritual energyEat right, exercise, sleep sufficientlySet goals, plan and put things in the calendar for mental energyTime block your 'One Thing' Let's face it you need a plan to execute those new daily habits. N.B. You can use this to form new good habits and to get rid of bad habits too. Setting Up a Habit Tracker

Betty needed a flexible way to keep on top of her marketing content. So, she wondered if there was a Google spreadsheet calendar template that's versatile enough. You see, like many entrepreneurs and small business owners, Betty had a lot on her plate. She also knew that grabbing a regular freebie calendar that she found online may require too much customisation. What she needed is a calendar developed for marketers by a marketer who understood the importance of editorial calendars. Let me know if you find these points relatable. You've used dozens of tools to map out your promotion calendar without successYou're a planner who likes to map things out weeks or months in advanceIf you get an idea for content 12-24 months in advance you'd like to put it on the calendarYou've searched high and low for the perfect editorial calendar but none was perfect If only there was a Google sheets calendar template that'll help you develop content ideas for the next 3-5 years successfully. In the post, you'll learn how to customise your very own editorial calendar template. You'll also get the opportunity to grab the best Google spreadsheet calendar template on the market. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is an Editorial Calendar In case you've never heard the term before, let me first explain what is an editorial calendar. An editorial calendar is also known as a publishing schedule or content calendar. Normally it is a 12-month calendar that has important dates, public holidays and calendar events. It is normally used by bloggers, teams, small businesses as well as an editorial team to manage and control the publication of content. This content is published across various platforms like a blog, magazine, newsletter, social media, etc. One reason why people use an editorial calendar is that they have a team of people producing the content. For example, they'll have graphic designers, video producers, copywriters, photographers and editors. Other team members include social media managers and at least one marketing strategist. The bigger the team the higher the need for a single source of truth or a central repository. Essentially, an editorial calendar is a project management tool used to manage entire marketing campaigns. It means that a content calendar template is a powerful tool for marketing campaigns. If everything is not in one location then it gets difficult to manage the content effectively. Content Marketing Statistics At the end of the day, the main reason for creating an editorial calendar is for the purpose of content marketing. So, before investing time and energy in developing one it's important to look at the content marketing statistics. According to Ahrefs, 82% of marketers are investing in content marketing. 51% of businesses that invest in content marketing publish content daily. Interestingly, 60% of marketers report that content marketing generates leads for their business. Blog research conducted by Hubspot said that 48% of companies who leverage content marketing use blogging. Also, 60% of marketers say that they measure content marketing success through sales. When it comes to content formats the number one content type on the list is video. The content marketing institute conducted research that showed that many marketers are planning to increase their spending on video this year. What's even more interesting is that 80% of the marketers surveyed said they used content marketing to build awareness and credibility. After video content, the area with increased spending for marketers is events (in-person, hybrid and virtual). The Customer Journey