Podcasts about funnel friday

How do we turn strangers on the internet into engaged "Shut Up and Take My Money" photography clients? This episode of Funnel Friday is how we start. Want more content like this? Join us at https://swiftgalleries.com/facebook --- Send in a voice message: https://anchor.fm/printmaker/message

In this episode of Funnel Friday we'll start talking about organizing our traffic into groups so we can share the right types of content with the right groups of people (at the right time in the client journey with our businesses). Want more education like this? Be sure to join our free Facebook Group at https://swiftgalleries.com/facebook --- Send in a voice message: https://anchor.fm/printmaker/message

Welcome to Genie Rocket Radio! In this Funnel Friday episode you'll learn how to: Educate, Inspire and Grow your TRIBE Generate recurring revenue through paid course subscriptions Position yourself as the subject matter expert

It is here. Funnel Friday! Want to get published and have a chance to appear on the show?

Don’t have your own webinar yet? Try this new model… On this episode Russell talks about a webinar business model that can help you build your list before you are ready to do a webinar for your own product or service. Here are some of the awesome things in this episode: Find out how hosting webinars for others can help you grow your list. See how hosting webinars will come back around for you when you finally have a webinar of your own. And find out if Russell still practices what he preaches when it comes to webinars. So listen here to find out what this new backwards webinar business model is and how you can use it to grow your list. ---Transcript--- What’s up everybody? This is Russell Brunson and I want to welcome you back to the Marketing Secrets podcast. Today I want to share with you another webinar model, instead of the one that I usually talk about. Alright everybody, so if you’ve been listening to me for any amount of time, or if you read Expert Secrets, or you’ve heard me rant about this, I always tell people that the best business model in the world is to create a webinar selling your product or your service, and do that webinar live every single week for a year, at least once a week. When I launched Clickfunnels, it’s fun, I’m writing my next, well, I’m researching for writing my next book. I’m going back through my old calendar, back from the very beginning of Clickfunnels launching. And when I tell people I do one webinar a week and people are like, “Ah, it’s too hard to do one a week.” I was looking and I had days during the first couple of months I was doing three webinars a day, not a week, a day. Some weeks I was doing 10+ webinars. So I was doing consistently…yes, I tell people to do one a week, but I was doing 10x that, which is why Clickfunnels grew so big probably. So there’s a lesson for you in that as well. But a lot of people are just like, ‘I don’t have a webinar yet, I don’t have a product. I suck at selling.” There’s all these fears and because of that they don’t do anything. So I’m like, “Ahh.” And today I was reminded that I’ve got two friends that do this. One in the real estate space, and one in the internet marketing space, and I have another friend who just started this, also in the online marketing world. But it’s a model that’s similar to what I’m talking about, but different. So again, what I was just talking about, the model I think that you should be doing if you want to grow and scale your personal company is creating a webinar presentation and once a week giving that presentation over and over and over and over again. Until you perfect the pitch, until you’ve mastered it, until, well you should do it forever. In fact, today I’m doing my fourth webinar in a row, 4 weeks in a row I’ve been doing Secrets Masterclass webinar, which if you haven’t seen it yet, go to secretsmasterclass.com. But I’ve done it 4 weeks in a row and it keeps getting better and better and better. And it’s the same thing that, again, all of you guys should be doing. But if you’re like, “I don’t have a product yet, Russell. I don’t have a business yet. I’m just trying to figure out this game and I want to learn it.” Here is the idea. It’s basically becoming a webinar host. So what does that mean? That means that you host other people and every single week you do a webinar for somebody else. So my friends that do it, what they do is that every, whatever, Thursday they do a live webinar and they do a different speaker each time. And the speaker is someone who has a webinar, someone who’s done this thing that we’re talking about, right, that has an offer, they’ve got a product, they’ve got a service. So they bring people on each week and they interview them, they don’t even interview them, they just basically have them on the webinar. And the person does the entire webinar, and at the end of it they sell their product, they’re service and they just split the money 50/50 with the person. So as a webinar host, just so you guys know the way that the speaking business works, when I was doing the 3 webinars a day, or the 8 to 10 a week, the reason why I was able to do that, people are like, “How do you do that? If you’re just running Facebook ads, how do you do it?” and it’s like, no it wasn’t just buying Facebook ads. That’s why you gotta read the Traffic Secrets book, there’s more than one way to get traffic. So I was going out and finding partners, people with email lists, and I would do a webinar at 10:00 in the morning to this person’s list, and then at 2:00 to this person’s list, and at 7:00 to this person’s list. So I had three webinars set up and each person would be promoting their specific webinar. I’d come on the webinar, I’d do my presentation, do my pitch, and then at the end of it, you’d split the money 50/50 basically with whoever the webinar hosted. So whoever’s list you’re doing the webinar to. Does that make sense? So what I’m suggesting as another business model for those of you guys who are trying to figure this game out, trying to figure out how to make money right now, while you don’t have your own webinar yet, if you become someone who hosts webinars, that means you have to start building a list of people who want to listen to webinars, but then what’s cool about it is it grows exponentially. So my friend who started this business model back in the day, again, he didn’t have a webinar, so he found someone who had a webinar who we know was converting. So he set up a webinar registration page, and he promoted it like crazy and he got people to register for this webinar, but he didn’t just say it was a one-off webinar, he said it’s a webinar series for people who want to do, “blah”, who want to do “fill in the blank”. And what’s cool, is if you look at GoToWebinar or Zoom, they both allow you to set up what are called recurring webinars. So for example, tomorrow from when I’m recording this, we’re doing a Funnel’s Friday. And when you register for Funnel Friday, it puts you on a recurring webinar. So it says, basically, it’s a 26 week webinar series. So every single Friday there’s a webinar called Funnel Fridays and you come in and you register, and every single week it is a recurring webinar, it keeps happening. Same thing here, you’re signing up for a recurring show. So my friend who did it, he promoted it, and he said, “This guy’s got a webinar, he sells $1000 product, I know it converts really, really good, and so I’m going to make some money if I get people to show up to this webinar.” So he went out and promoted this webinar, spent, I don’t know, a couple thousand dollars, got people to register, the guy got on the webinar, did the webinar presentation, sold some stuff, and the money he made from that covered his ad spend. And he took that money, the extra money he made and he bought more ads. So the next week now, let’s say he had 300 people registered for the webinar the first week, then he takes the cash he made and he starts promoting it, and the next week he gets another 300 people to register, but it’s recurring, so the 300 from last week are still on the recurring webinar. So the next week it comes out, now he’s got the 300 who registered last week, the new 300 and he’s got 600 people, and he gets more people to show up for the webinar, and then he does the presentation with a different speaker selling a different product, a complimentary product. So that speaker does a presentation, sells at the end of it, and then he takes his commissions, goes back and buys more ads, and he’s got the 300 from 2 weeks ago, the 300 from last week, and he gets another 300 to register. Now he’s got 900 or 1000 on this thing. And he gets a new speaker to come in and speak and do a presentation, sell the thing, and he keeps doing that, keeps doing that. And over a month, six months, a year, he builds a list from 100 people to 1000 to 5000 to 10,000, or 100,000 people, who are people who like to attend webinars. The come to webinars, they listen to training, and if the offer at the end is something they like, they go and end up buying the product or service. And they’ve built huge 7 figure businesses just doing that, becoming a webinar host. And in the process of you sitting on literally a live webinar every single week for a year of other people doing their presentations, you start getting better at seeing what they’re doing and how they’re doing it. You start understanding it better at a different level and then you can come back as you start creating your product and your service. And then what’s cool, at this point you now are going to go and launch your webinar, you have a list of people who love to come to webinars who understand the process and they understand there’s going to be great content, there’s going to be a sell at the end. They’re used to it, and now you come back and you’ve got this hot list to buy from you. So when you come out with your webinar a year later, boom, this hot list of webinar attendees, you make a bunch of money, and then what happens? These 50 people that you did webinars with through the last year, they all have a relationship with you, you do webinars to your list for them, they have reciprocity now, now you go back to them and say, “Hey, I’ve got a webinar now. Can I do a webinar to your list?” They say, “Sure.” And you go through and now you do 50 webinars of your own product to everyone’s list. Do you see how that works? People always ask me, “How in the world did you get all these people to do webinars when you launched Clickfunnels?” and the reality was I had promoted a lot of people’s webinars up to the point when we launched Clickfunnels. I had a relationship with people because people had to do webinars and I promoted them. And I didn’t do it this strategically. I didn’t do it every Thursday night is going to be a webinar, I have a whole process I’m going to go through. I didn’t know that intuitively, so I didn’t. But can you see the power of that? You know when we launched Clickfunnels I went back to initially, all the people I had ever promoted their webinar, I said “Hey I got a webinar that’s hot. Do you want to be a part of it?” and they’r elike, “Yes.” So we got a ton of people on there. And boom, we started doing my thing. And that was the initial seed for Clickfunnels. Anyway, for any of you guys who are stuck right now, and you’re like, ‘I know Russell keeps talking about webinars, I should do it, but I’m not ready yet, I don’t  have blah, blah, blah, fill in the blank.” It’s like, okay cool. Don’t do it yet. Become a webinar host. Get a following, get a platform where you can get people to show up for a webinar and then do webinars with other people. That’s a 7 figure a year business model right there, before you introduce your product. Then you introduce your product you’re up to 3 to 5 to 10 million bucks a year, now that you’ve got a webinar and you’ve got now a list of people who you’ve promoted their webinar and now they will promote yours in exchange. What? Anyway, so I hope that helps. I think if I was going to start over from scratch, that might be one of the methods that I do. It’s just like, alright. I’m going to promote everybody else for a year. I’m going to build up a following of people who like going to webinars, and we’re going to sell this thing like crazy. Anyway, alright, I hope that helps. I gotta go because I’ve got a webinar today. “Wait, Russell. Are you saying you practice what you preach?” Yes, I do. “Well Russell, why don’t you just automate it? You guys made like a million bucks so far on this webinar, why don’t you just automate it?” Because every single week I tweak it and I change it and make little adjustments and make it better and better and better. So that’s what’s happening. From last week I know a lot of these different tweaks and changes, so today I was spending the time making tweaks and changes, and I go live again, 2:00 today which is in 4 hours. I gotta start getting ready. But then we keep doing it over and over and over again, and that is the game. So anyway, that is the game. I hope that helps. Does that make sense you guys? So become a webinar host. Just know for the next 52 weeks you’re going to do 52 people’s webinars inside of your industry, you’re going to bring them on, let them do their thing, you’re going to let them sell, split the money 50/50, you pocket that, roll it back into ads as you grow your following bigger and bigger and bigger, and a year from now, you’ve now got 5, 10, 20 thousand, 30 thousand people on your webinars, now you’ve got some, now you have a platform.  You’ve done favors for 50 different people, and now you come back with your product, boom you crush it to your list, and you email everybody who you’ve done an interview in the last year and say “hey, my new webinar is hot, it’s crushing it. Do you want to do it to your list?” and then you line it up, and that becomes year number two in your business and you just crush it from there. So I hope that helps. For those who are paying attention I’m trying to drop gold drops, gold bombs all the time. So hopefully this is one you can all use and benefit from. In fact, some of you guys, my buddy in the real estate market, he’s got his own real estate business. He does this as a lead gen thing on the side. So every single week he interviews somebody, and he’s doing it for that exact reason because he’s like, “I’ll interview you, bring you on, and I’m going to sell your product, make a bunch of money and then by the way, we just made a bunch of money together, my webinar here crushed it, want to do mine?” and they’re like, “Sure.” So he basically swaps webinars, “I’ll do one for you and then you do one for me.” Boom, boom, boom, boom. And everything grows together. Anyway, it’s good stuff. I hope you guys enjoy that one. With that said, I better go. I’m going to go do my webinar. I appreciate you all, thanks so much for hanging out. You guys are all amazing. If you got any value from this episode, please take a snapshot on your phone and then post it on Facebook, instagram, wherever you post your stuff, twitter, if you tweet, I don’t even care. Tag me on it, I love seeing them come through. Tag me and give me your biggest breakthrough, biggest idea you got. With that said, thanks so much and I will see you guys all later. Bye.

It's a sales funnel, Friday. January 10th episode 15. I will stop numbering these episodes, because I'm starting to do segments like this. Mondays will be MLM Monday. The most misunderstood business model in the universe. Rather than confusing the hell out of everybody with numbers, because this is Episode One of sales funnel Friday, but episode 15 in the bigger scheme of things. So let's just do away with the numbers and I'll just keep the numbering in the name my file, whatever the episode is, so I could keep track of where I'm at. I could celebrate milestone-episodes like episode 50 or 100, do some celebrations and giveaways, fancy stuff like that, but you guys don't need to know what episode I'm releasing unless it's a milestone. This is sales funnel Friday. And why is a sales funnel important? I've been talking about a lot of resources, and you probably think what the hell is with all these resources. You got your WordPress website, now you've got email database systems, you have plugins, you've got Search Engine Optimization. Now I have to do a funnel? What is that all about? If you listen to my website or funnel episode you will have heard that I said both are important, and I'm wearing my diehard Funnel Hackers shirt because I love funnels. I say that both are important, and I still stand by that. The funnel is so cool because it just sits on top of your foundation, and you can, depending on your offer, you can send your potential customer to a different page on your site, and they will experience a different sequence of events. Depending on what the user clicks on, the next page will lead your consumer through the ideal experience. Just like having a personalized sales person sitting at the end of an aisle at a grocery store, and guiding you through that grocery store to where all the items in that store are. That is the important of the sales funnel. Speaking of offers, if you read right to the end, I have a very special offer for you at the end of this episode. Sneak peak, head over to buildyourarmy.com/funnel. I'll go into further detail at the end of this episode, but if you email me your purchase receipt, email nelson @build your army dot com, I will stack on top of that personal training at a 14 day free trial to a very particular type of sales funnel system that I use. And if you go to buildyourarmy.com, you will see it in action. It is called ClickFunnels and it's awesome. I've used leadpages before which is an awesome system as well. I was a big fan of them. I really like their tutorials and their marketing. But what I found different about this sales funnel was you would select the type of funnel that you would like to create and it'll put the suggested pages in order for you, and you just edit each page in sequence. Whereas, with leadpages, you would have to plan the sequence yourself and connect them so you would have to go to page 2, and to get the code from page 2 and place it on page one. And say, Once this button is hit send it to page 2, but with ClickFunnels, I found that they did that for you and you can adjust the order, you could change sequences. They had some cool language set up for you already that you could use and borrow very cool images. The price point was pretty much the same. And the reason I am doing sales funnel Fridays as its own little segment, as a subdivision of the build your army podcast, where you automatically stack numerous sources of income. We are building your army against your alarm clock, or trading time for money businesses that you dislike or your corporate gig that you hate. The reason I'm stacking this episode series on top of build your army is because it's related and you could probably do a whole podcast just about sales funnels and different tactics and theories and things like that. So we were... Rather than bog you down with all the different things. All Friday episodes will be a sales funnel episode. Sales funnels are so cool because it's a sales l...

If you don’t want your successful business to die, heed this warning now. On today’s episode Russell sends out a warning of why you can never stop fueling your fire. Here is some of the insightful advice in this episode: Find out how Russell learned to always fuel the fire even when he wasn’t ready to sell his customers something. See what kinds of things you can be doing to keep yourself relevant in the eyes of your customers. And find out why even when you’re successful with a huge following you need to continually put fuel on the fire. So listen here to find out some of the ways Russell fuels his fire, despite having millions of followers between all the platforms. ---Transcript--- Hey, good morning everybody. This is Russell and I want to welcome you back to the Marketing Secrets podcast. Hey everyone, it is a crazy rainy day out here. Our weather here in Boise is rainy. It wants to snow, it’s getting close to Christmas, but it’s too warm. It’s been raining like crazy, we’ve been praying it gets cold so we can get some snow, because that’d be really fun right now. Anyway, I’m heading to the office and just had a recurring theme in my head for the last day or so and I was like, I need to share this with everybody. So I’m going to talk about first my own experience, and then a close friend’s experience, and then some of you guys, it’s going to be related back to you. So the theme, the message today is you gotta keep on putting fuel into the fire. Now, I’ve experienced this about three or four times throughout my career, I’ve made this mistake and learned from it. And hopefully I won’t make this mistake again. But a lot of times what happens is we start having success with something right, we’re like, “This is amazing.” And then you stop doing it, for some reason. So in our business for example, we’ll start growing a list, we’re doing something to get new customers, new people in our door. And we’re having fun with it and it’s working. And all the sudden we start building a list, then we start, we shift our focus from that to selling them stuff and doing things and all these things. And we forget about the fuel that was brining people into our business. And at first you don’t notice it because you’re having so much success with the existing customers you brought in, but eventually it starts imploding and your company will eventually die. I’ve seen so many people who get into my world and they hear me talk about, “You need to do a podcast a week, every single week, for at least a year.’ So they do it for like a month, a month and a half, and they start making some sales, and they stop doing the webinar, because they’re like, “We’re making money, things are great. Let’s cut off the fuel that’s building our company.” That’s what happens and logically you’re like, “I would never do that.” But how many of you guys are still doing your weekly webinars? Alright, that means you cut off the fuel to your business. Alright, let me step back to like a decade ago when I was building my company. I remember one point for sure, I was having some success, I was making some money, things were working, and I was like, “This is amazing, amazing.” And started hiring the company, started building a team, had a bunch of people, had an office. And then I had this idea for this website that was going to be the greatest thing in the world. So we started working on it and it took us about six months to build that website. I remember during the process I was like, “Okay, I don’t want to email my list other things. I don’t want to make them upset, I don’t want to freak them out. I want them to be ready so when I have this thing ready and launched and live, they’ll be ready to buy it.” So for like six months I didn’t email my list, and then the new thing came out and I was so excited and we emailed the list. The list would normally get three or four thousand clicks if I send an email to them. I remember I had like 300 opens and like 12 clicks. And I was like, “Oh crap, they don’t remember who I am. I am screwed, I’m in such a bad spot right now because I need money very, very badly, which is the reason why I did this whole promotion.” And they forgot who I was. I hadn’t been putting fuel into the fire. And it was a very sad, scary lesson. I had to fire a bunch of people, I laid off some staff and I had to scramble to rebuild my list, rebuild a connection with them, get new people. I remember in my head saying, “I will never not email my list because people forget so fast.” If I waited a week to email my list, if it takes me three weeks to email my list, 2/3rds of my list will have forgotten who I am by that point. There’s so much noise, so much things happening, you have to always be out there. That’s the reason why I’m doing Instagram’s every day, and Facebook’s every day, and podcasts every day, and all these things every single day because we need to keep fueling the fire. Fueling the fire is what builds the empire. So I had a friend over last night and we were talking and he’s going through a bit of a tough time now, and we start talking and it was funny because he’s got a couple of different businesses and in all of them he had stopped putting the fuel. For his local business he had stopped the fuel. He just restarted it and he was like, ‘It’s killing. We’re doing awesome again.” And I was like, “Yeah, but what’s the lesson?” and he’s like, “I’d forgotten to put fuel on the fire.” I’m like, “yeah, you gotta keep doing that.” Even when things get successful, you gotta keep doing the things that are bringing fuel to the fire. And then that same person has a webinar, and he was doing a weekly webinar for a long time, making a bunch of money and then he stopped because he started selling other events and things like that to this list, and it worked for a while and then attrition started happening and atrophy, or whatever you want to call it. And then it slowed down. I said, “Start doing the weekly webinar. Get back with it. That’s the fuel that builds the business, that keeps doing it.” That same friend has a podcast and he’s like, “I used to podcast a couple of times a week and I haven’t podcasted since June.” It’s like, you gotta keep fueling the fire, you gotta keep fueling the fire, even when you have success over here, you can’t stop fueling the fire. So that’s just kind of the message for you guys today. This is a very short one, I know. Partially because Funnel Friday starts in like 5 minutes and I gotta run in there and get it all set up. So I’m a little late. But I just wanted you guys to think through that because you guys are going to go through these cycles of like, you’re focusing on how do I make it rain, how do I fuel the fire, how do I bring people in here, and you’re doing that and doing that and all the sudden your list and your customer base will start growing. And then what’s going to happen, I’m warning you, for those who haven’t done it yet, and I’m reminding you for those who have. You’re going to shift your focus, and you should, you should be shifting some portion of your focus to that audience and serving them and what’s the next thing I need and how else can I, what can I do? Is it an event? Or whatever, but the big thing is you can’t stop. You still have to tie in, I have to keep fueling the fire. I have to keep fueling the fire. In our company we now have John Parkes on my team, who literally, his entire job is adding fuel to the fire. He’s running the traffic side of things. He’s always doing things. And for me, I’m content. I keep creating podcasts. I gotta do at least two podcasts a week. I gotta do at least this many emails a week. I gotta do at least…we have these metrics we have to keep doing. We have to keep running the webinar. We have to get at least a thousand people a week to register for the webinar, we have to keep doing this to have all these numbers that we just keep doing because we know that’s the fuel for the business. I could easily stop right now, I could stop doing all this stuff. People are like, “Why are you still on Instagram? Why are you still on Facebook?” I could stop all those things, but I know what would happen in six months to a year from now, if I stop those things today. I can’t tell you how many friends I have who have been in this industry as long or longer than me who were killing it at one time. They had built up this huge following of people and then they stopped and they kept messaging this following. And the problem with that is it’s either constantly growing or shrinking. So if you stop bringing new fuel in the fire, new people in front end, your existing list, while they might be hot and responsive now, it will continue to get worse and worse until eventually you’re out of business. So this is the warning to you all. Continually put fuel on the fire. Initially when you start your business it’s going to be a hundred percent of your effort, because you have no fuel, no people, nothing to sell, no one to sell to. So it’s focusing, focusing, focusing a hundred percent of the time. And as customers start coming, you start shrinking it and shrinking it. But I would say, I would spend at least 50% of all your time fueling the fire and the other 50% on serving the people you  have in there. But I wouldn’t drop below that. Because if you do, it will start to shrink and shrink and eventually disappear, which is the worst thing for all of us. Alright, there’s your word of warning. Fuel your fire, keep it going. Do not stop even when it seems like, “I don’t need to do this anymore because I got this big following and people love me.” Look at me and say, “Wow, Russell’s got over a million people between all the platforms.” I think we’ve got a million and a half on the email list, we’ve got 700,000 on Facebook, 200,000 on Instagram, all these different places, yet you keep fueling the fire, fueling the fire, because I know I will become irrelevant if I stop. Alright guys,I’m getting a message from Melanie saying, “Where are you? Funnel Friday starts in two minutes!” I gotta go, appreciate you all, don’t forget to fuel your fire continually, consistently. If you do that your business will live a long happy, joyful life. Thanks everybody, talk to you soon.

In our 30th episode of Funnel Friday's Russell and Jim take some time out from building funnels to chat about the Expert Secrets Book Launch and Russell getting his message out to the world.

Who know doughnuts could be so helpful… On today’s episode Russell and his kids talk about why they like to go to Krispie Kreme doughnuts instead of some of the other doughnut shops. He also shares a story to relate why its good to show your customers behind the scenes of what you do. Here are some of the fun things you will hear in this episode: What it is about Krispie Kreme Doughnuts that stands out from their competitors. Why seeing how beer is made inspired a marketing guy to put it in their commercials. And what Russell does to give his customers a similar experience. So listen to Russell and his kids talk about this cool way to market your business. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Alright everybody, today we got a special episode. We just got done cleaning the church and then we went and got a prize for the kids. What was the prize we got guys? Kids: Krispie Kreme Donuts and the hats. Russell: Krispie Kreme Donuts, and the hats. We’re driving the new Funnel Hacker Jeep, which we have a camera mount in here. So now I can do Marketing In Your Car and Marketing Secrets while we’re driving and not have to worry about getting hit and dying. Kids: Marketing in Your Jeep. Russell: Marketing In the Jeep. I don’t know if you’ve seen it yet, if you haven’t go look on Snapchat or Facebook or whatever. It says Funnel Hacker on the side of it, it’s kind of fun. And we had Norah in here yesterday so that’s why Bowen’s sitting in Norah’s baby seat, because that’s the last seatbelt we had. So what should we tell those guys about today? We gotta tell them a marketing principle. So let’s do this, I want to talk to you about why you like going to Krispie Kreme versus the other place? Kids: Because they got good donuts. Russell: Because they got good donuts. Why else? Kids: It’s not very far away. Russell: Okay, it’s close proximity. Why else? Kids: We haven’t had breakfast. Russell: You haven’t had breakfast yet. Are they healthy? Kids: They have a good price. No, they’re not healthy. They have a good price, they’re not far away, and when you go in you see them make the donuts. Russell: Oh, this is the key. This is the key, Ellie, that I want to talk about. So when you go into Krispie Kreme they let you, say it loud so they can hear you. Aiden said it too. So there’s a glass window and you can actually watch them make the donuts. The donuts come through on a conveyer belt, you see the frosting put on them, you see them dunk under the thing. First the dough right, drops them into the cooker thing that cooks them, then the frosting comes on top and they put the sprinkles. You get to watch the process. Kids: They sometimes, rarely, give you free samples. Russell: And sometimes they give you free samples for hanging out. Alright so here’s the marketing lesson for all of you who are listening today. So Krispie Kreme does a really cool thing to make kids want to go to Krispie Kreme versus DK Donuts, Dunkin Donuts, all the donut places. Kids: Dunkin Donuts is DK Donuts. Russell: No DK is a small brand, Dunkin is a huge chain. Anyway, what Krispie Kreme does is allow you to watch the process, which is really interesting. Because my guess is most donut shops have the same process, yet……..You guys we gotta stay on point for the show. They’re right, DK has bunch of other options, sizes and varieties and Krispie Kremes are all the same thing. But the moral of this is that they let you watch the process of how it works. I know I’m going to forget the story because I’m in the car with four kids going crazy. I’m going to forget it right now, but the message I know all my old school marketing buddies are making fun of me because I can’t remember the name and people or which book it was from. But there was a guy, who was actually a beer company and they were selling beer and this marketing guy came in to, I can’t remember now, this is blasphemy. I can’t remember the name of it. I just hit a squirrel. I missed it. A squirrel went underneath the car. That was close. Anyway, there was a marketing dude, he comes into the beer company and he’s trying to figure out the hook and angle and big idea of why everyone should give them money versus the other beer companies. And the marketing guy comes in and wants to see the process and how it all works and he goes in and watches these guys. He sees how they make the beer, I don’t know, I’m not a beer drinker. I’ve never drank so I have no idea how it actually works. But they showed how they made it. And the marketing guy was so fascinated. They’re like, “That’s how everybody makes beer.” And he’s like, “Yeah, but nobody else has seen this. Nobody else even knows this is how it all works. So I want to show that process.” So he made a commercial and he actually showed the process of them making the beer and that became this huge campaign that blew up the company. So Krispie Kreme is the same way, they show the process. There’s a reason I do Funnel Friday every Friday, because I’m showing the process. Kids:  You didn’t do it this Friday. Russell: I didn’t do it this Friday. Good point. And Funnel Hacker TV and all these things, why am I doing that? Because I’m showing the process, I’m letting people see how I do it, how I consume the product. And the more they do, the more they see me drinking my own Kool Aid, the more likely they are to also drink said Kool Aid. So the moral of the story from this Krispie Kreme episode for you guys is to let your audience see the process of how you do whatever you do. We are in the reality show era of the world and your audience wants to view what’s happening. That’s why I’m showing this right now, me and my beard in my car with my kids in their Krispie Kreme hats, and being annoyed at me. Bowen was telling me, “Your mustache is ugly dad, but your beard is cool.” He wants me to shave this. Dallin: You have a mustache. Russell: It’s kind of weird huh. I need to shave. Dallin: I don’t know everything, never mind. Aiden: I’m free ladies. Russell: Aiden just said, “I’m free ladies.” You’re the coolest! Dallin: What did he say? Russell: He said, “I’m free ladies.” And jumped out of the car. Dallin: You need to send this to me. Russell: That was amazing. I love Aiden, that our little six year old, if you’re listening and not watching. If you’re watching on Marketingsecrets.com you just saw Aiden in his Krispie Kreme hat tell you….that was hilarious. Dallin: Send this to me please. Russell: The moral of the story, the reason why I’m doing this with my hair messed up and my beard, with my kids and our donuts…. Ellie: You have a beard? Russell: Isn’t it sweet? You want to feel it, it’s really scruffy. It kind of hurts, I gotta shave it. The reason I’m showing you this stuff behind the scenes because I’m showing you my life. I’m showing you how we do what we do and that’s what draws people. If you read Expert Secrets, you know the goal is to draw people into you and your personality and all those kind of things. So draw them in you guys. Do it, open up your life a little. I know it’s scary sometimes. That’s what Instagram is for, your stories. Facebook Lives, podcasts, etc. Dallin: The real moral of the story is that Aiden is a ladies’ man. Russell: Aiden is the ladies man. Anyway, that’s the moral of today’s story. Does that sound good to you guys? With that said, thanks so much for tuning into marketing Secrets. If you have not read the Expert Secrets book go to expertsecrets.com. You should go there and read it because this is just one of those secrets that’s going to help you blow up your message. Dallin: And if you haven’t read the first book too, read it. Russell: What’s the first book called? Dallin: Dot, I forgot what it’s called. Russell: You’re close, Dotcom… Dallin: Dotcom Secrets? Russell: Yes, Dotcom Secrets and Expert Secrets. They should read them both right? Dallin: Yeah. Russell: Which one’s your favorite. Dallin: I didn’t read it. Russell: Anyway, appreciate you guys, thanks for listening and we’ll talk to you soon. Bye.

Who know doughnuts could be so helpful… On today’s episode Russell and his kids talk about why they like to go to Krispie Kreme doughnuts instead of some of the other doughnut shops. He also shares a story to relate why its good to show your customers behind the scenes of what you do. Here are some of the fun things you will hear in this episode: What it is about Krispie Kreme Doughnuts that stands out from their competitors. Why seeing how beer is made inspired a marketing guy to put it in their commercials. And what Russell does to give his customers a similar experience. So listen to Russell and his kids talk about this cool way to market your business. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Alright everybody, today we got a special episode. We just got done cleaning the church and then we went and got a prize for the kids. What was the prize we got guys? Kids: Krispie Kreme Donuts and the hats. Russell: Krispie Kreme Donuts, and the hats. We’re driving the new Funnel Hacker Jeep, which we have a camera mount in here. So now I can do Marketing In Your Car and Marketing Secrets while we’re driving and not have to worry about getting hit and dying. Kids: Marketing in Your Jeep. Russell: Marketing In the Jeep. I don’t know if you’ve seen it yet, if you haven’t go look on Snapchat or Facebook or whatever. It says Funnel Hacker on the side of it, it’s kind of fun. And we had Norah in here yesterday so that’s why Bowen’s sitting in Norah’s baby seat, because that’s the last seatbelt we had. So what should we tell those guys about today? We gotta tell them a marketing principle. So let’s do this, I want to talk to you about why you like going to Krispie Kreme versus the other place? Kids: Because they got good donuts. Russell: Because they got good donuts. Why else? Kids: It’s not very far away. Russell: Okay, it’s close proximity. Why else? Kids: We haven’t had breakfast. Russell: You haven’t had breakfast yet. Are they healthy? Kids: They have a good price. No, they’re not healthy. They have a good price, they’re not far away, and when you go in you see them make the donuts. Russell: Oh, this is the key. This is the key, Ellie, that I want to talk about. So when you go into Krispie Kreme they let you, say it loud so they can hear you. Aiden said it too. So there’s a glass window and you can actually watch them make the donuts. The donuts come through on a conveyer belt, you see the frosting put on them, you see them dunk under the thing. First the dough right, drops them into the cooker thing that cooks them, then the frosting comes on top and they put the sprinkles. You get to watch the process. Kids: They sometimes, rarely, give you free samples. Russell: And sometimes they give you free samples for hanging out. Alright so here’s the marketing lesson for all of you who are listening today. So Krispie Kreme does a really cool thing to make kids want to go to Krispie Kreme versus DK Donuts, Dunkin Donuts, all the donut places. Kids: Dunkin Donuts is DK Donuts. Russell: No DK is a small brand, Dunkin is a huge chain. Anyway, what Krispie Kreme does is allow you to watch the process, which is really interesting. Because my guess is most donut shops have the same process, yet……..You guys we gotta stay on point for the show. They’re right, DK has bunch of other options, sizes and varieties and Krispie Kremes are all the same thing. But the moral of this is that they let you watch the process of how it works. I know I’m going to forget the story because I’m in the car with four kids going crazy. I’m going to forget it right now, but the message I know all my old school marketing buddies are making fun of me because I can’t remember the name and people or which book it was from. But there was a guy, who was actually a beer company and they were selling beer and this marketing guy came in to, I can’t remember now, this is blasphemy. I can’t remember the name of it. I just hit a squirrel. I missed it. A squirrel went underneath the car. That was close. Anyway, there was a marketing dude, he comes into the beer company and he’s trying to figure out the hook and angle and big idea of why everyone should give them money versus the other beer companies. And the marketing guy comes in and wants to see the process and how it all works and he goes in and watches these guys. He sees how they make the beer, I don’t know, I’m not a beer drinker. I’ve never drank so I have no idea how it actually works. But they showed how they made it. And the marketing guy was so fascinated. They’re like, “That’s how everybody makes beer.” And he’s like, “Yeah, but nobody else has seen this. Nobody else even knows this is how it all works. So I want to show that process.” So he made a commercial and he actually showed the process of them making the beer and that became this huge campaign that blew up the company. So Krispie Kreme is the same way, they show the process. There’s a reason I do Funnel Friday every Friday, because I’m showing the process. Kids:  You didn’t do it this Friday. Russell: I didn’t do it this Friday. Good point. And Funnel Hacker TV and all these things, why am I doing that? Because I’m showing the process, I’m letting people see how I do it, how I consume the product. And the more they do, the more they see me drinking my own Kool Aid, the more likely they are to also drink said Kool Aid. So the moral of the story from this Krispie Kreme episode for you guys is to let your audience see the process of how you do whatever you do. We are in the reality show era of the world and your audience wants to view what’s happening. That’s why I’m showing this right now, me and my beard in my car with my kids in their Krispie Kreme hats, and being annoyed at me. Bowen was telling me, “Your mustache is ugly dad, but your beard is cool.” He wants me to shave this. Dallin: You have a mustache. Russell: It’s kind of weird huh. I need to shave. Dallin: I don’t know everything, never mind. Aiden: I’m free ladies. Russell: Aiden just said, “I’m free ladies.” You’re the coolest! Dallin: What did he say? Russell: He said, “I’m free ladies.” And jumped out of the car. Dallin: You need to send this to me. Russell: That was amazing. I love Aiden, that our little six year old, if you’re listening and not watching. If you’re watching on Marketingsecrets.com you just saw Aiden in his Krispie Kreme hat tell you….that was hilarious. Dallin: Send this to me please. Russell: The moral of the story, the reason why I’m doing this with my hair messed up and my beard, with my kids and our donuts…. Ellie: You have a beard? Russell: Isn’t it sweet? You want to feel it, it’s really scruffy. It kind of hurts, I gotta shave it. The reason I’m showing you this stuff behind the scenes because I’m showing you my life. I’m showing you how we do what we do and that’s what draws people. If you read Expert Secrets, you know the goal is to draw people into you and your personality and all those kind of things. So draw them in you guys. Do it, open up your life a little. I know it’s scary sometimes. That’s what Instagram is for, your stories. Facebook Lives, podcasts, etc. Dallin: The real moral of the story is that Aiden is a ladies’ man. Russell: Aiden is the ladies man. Anyway, that’s the moral of today’s story. Does that sound good to you guys? With that said, thanks so much for tuning into marketing Secrets. If you have not read the Expert Secrets book go to expertsecrets.com. You should go there and read it because this is just one of those secrets that’s going to help you blow up your message. Dallin: And if you haven’t read the first book too, read it. Russell: What’s the first book called? Dallin: Dot, I forgot what it’s called. Russell: You’re close, Dotcom… Dallin: Dotcom Secrets? Russell: Yes, Dotcom Secrets and Expert Secrets. They should read them both right? Dallin: Yeah. Russell: Which one’s your favorite. Dallin: I didn’t read it. Russell: Anyway, appreciate you guys, thanks for listening and we’ll talk to you soon. Bye.

Semi-deep thoughts after writing the back cover of the Expert Secrets book. On this episode Russell talks about how we grow in business and family life and all aspects and how the only way to continue to grow is to help others grow as well. Here are some of the enlightening things you will hear on today's episode: Why if you are reading Russell's book, Expert Secrets, it means you have already been through the trenches, and now you need to figure out a way to continue to grow. Why if you are only learning without ever moving on from that, eventually growth will stop and you will become stagnant. And how you can contribute to other people's growth, and that will actually help you continue to grow. So listen below to find out how to avoid becoming stagnant in life and business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I hope you guys are doing awesome. I am so tired. I was up til 3 last night editing the book. It's the final edit and guess what? It is finally getting really, really, really, really close. And it's, I'm not gonna lie, I'm pretty proud of it. So I'm just excited right now. But yeah, I was up til 3:00 editing and I woke up super early today because we got Funnel Friday starting in 11 minutes. So I'm racing to the office to go, I'll probably be late. But that's kind of like, you're on Russell Brunson time, you're going to be a little late sometimes. But anyway, it's funny how much, I don't think pain is the right word, but how hard it is for me to get into the book, writing, editing process. Because I think this is the final edit. So everything I leave there is going to be in print in a physical book for forever. And it's never going to go away. So it's like it's so final. Steven was like, in the Dotcom Secrets book, there's probably like 10 things I want to change. So it's just like, you can't, it's final and that's it. So it kind of stresses me out, but what can you do? It's been good though. I started finally going through. I got about 50 pages of the 250 pages or so finished. So I'm hoping in the next day or so, I'll be done. And then this thing we can send off to the publisher and get the formatting done and turn it into a book. So that's exciting. It's funny, I was Snapchatting me procrastinating last night and showing people stuff. You know how I have my little doodle drawings, which is kind of a cool thing I think. I feel like most people think it's cool. But someone Snapchatted back, “Those drawings are cute but there childish and unprofessional.” Or something like that. I was like, “Are you kidding me?”  People are amazing. Why would you tell someone that? I wish I could see who it was on snapchat so I could tell them off. But I'm too nice of a guy, so I won't even though I want to. Alright, so what I want to share with you. I was writing the back cover of the book last night. And that's a hard thing to do too, because you're just like, some people that's all they're going to read. So what do you say and how do you say it? I probably re-wrote ten times. That probably took 2 hours just to write that and get it. What's interesting, when I did finally write it, I was kind of nervous because it's, I don't know, it almost goes a little deeper than….I don't know. But I think it's how I feel about this book, but it's also how I feel about my mission in Clickfunnels. I'm trying to think of which part I should tell you now. Actually, I'll rewind. So it's interesting, Liz Tennison who is now helping me run the Funnel Hacker community and certification program and stuff like that. She's awesome. She came to our house and she was filming a testimonial last week and when we were filming it I was asking her story about how she became an entrepreneur. And she told a story about when she first joined Mary Kaye, and the founder of Mary Kaye before she passed away she had a chance to hear her speak. And once she heard her speak, she was talking about how Mary Kaye for her was more than just a job or a business, it was a spiritual thing. And she said, “You know, a lot of times we can't get into people's houses with the Bible or with God, and so this is another way we can do it. Get into their house and try to help and serve them through makeup.” When Liz was telling me that she started to get emotional, and I started to get emotional. I was like, dang that's such a cool thing because in a perfect world all of us, the way we serve each other is by bringing God and bringing things into people's lives, you know it's hard in today's day and age. People don't want that. People fight against their, it's just like how else can we serve these people and get them to where they need to be? And it's through other avenues we have to serve. So for me, and I think my entire team, we always talk about how Clickfunnels is more than a business or product. It's a spiritual thing, we give people the ability to share their message and grow and help and serve as well. For me it's bigger than a business, which I think I'm so passionate about it and why we've had so much success with it. So anyway, the reason I told you that is because I was writing this book, I was realizing that some of you are going to read this book, Expert Secrets, they're typically not at the beginning of their journey. Most of them, and I'm going to most of them, most of us, most of you, all of us, the time that you pick up this journey is not you're doing nothing else and then like, “I want to wake up an expert.” It's usually because some experience happened in your life that made you want more, so because of that you started reading and studying and learning. And then after you learn things, you got excited, so you're experimenting and tried it. Some things worked and some things didn't work, and then You're making up your own experiment. And it could be any avenue of life. Some of you guys, it was in fitness, some of you guys it was in relationships. Some of you guys it was in wealth, money, finances, or marketing. All of us have different things, but there's something that happened. Some experience that made you go deep on the topic. And what happens is that we'll typically go through a period of our life which is extreme growth. We're learning, we're learning and we become better and better at this thing and you're growing. When I started wrestling, I started getting excited by it and started geeking out and learning and growing. It was this phase of my life where I went through extreme growth, but then there comes this point where you can't grow by learning anymore. You just keep learning and learning and eventually, me learning more marketing tactics is not going to, I'm not growing anymore. You start to plateau. And when you hit that plateau point, I don' think there's any way you can grow by continuing to grow, it's impossible. The only way to continue to grow is to transition from this growth into contribution. How do we share this growth with other people? And as you start helping them and sharing with them and you see them grow, That's how you start to grow again. Your growth becomes dependent upon the growth that other people have. Does that make sense? So it's this interesting transition point. You know the back of the book said basically, you pick up this book, you're probably half way through your journey. You've probably gone through that and you're growing and you're stuck, and the only way to really progress is to help people become like you, to get to the spot you're in right now.” I just think that it's fascinating. I look at other things around me that that's true in. An industry that I joke about a lot, but it's serious is network marketing. You can make money but you plateau quickly, and the only way you can really grow is by helping those around you grow. That's how you get this leverage and growth and make insane amounts of money that some people do in network marketing. If you think about your kids, half of your life is this growth phase where you're selfish and you're, most of us go through this phase of life and we're kind of selfish and it's all about us, then you find a spouse and then it's all about you guys together. And then you get married hopefully, then you have kids and suddenly when you have your first kid, it transitions to, okay you've gone through this testing ground, the only way for you to progress now is to help these little people progress. And that's how you start to grow. That's how you become the next level of who you are supposed to become. Business for me is like that. It's like having kids, it's like it gives you the ability then to continue to grow. And from the spiritual standpoint, well I don't know how deep I should get into these kind of conversations through a marketing podcast, but in a spiritual sense I think that's how God grows. It's through the perfection in us as children becoming more and growing and serving each other and it's just such a cool cycle when you look at it from that standpoint. Anyway, without getting emotional or too much probably further than I'm supposed to on something like this, I just thought I'd share that with you guys because I think that what you and what I and what all of us are doing matters. And it matters a lot. Because it gives you the ability to affect other people's lives. So this mission you've been on to grow and develop, the only way for you to continue that progress is by the transition where now you are becoming an expert. You're helping other people, you're serving them and bringing them up to your level. And when you do that, that's where true fulfillment and happiness is. So I think it's pretty cool. So there's my message for today. With that said, I'm going to be late for Funnel Friday. It's starting in 2 minutes and I'm probably 5 minutes out. But that's what happens when you pull all nighters trying to change the world. Anyway you guys, with that said, I appreciate you all. Thank you so much for listening. If you enjoyed this podcast or any other Marketing In Your Car podcast, please go to iTunes and rate and review, that'd be sweet. Share it with people. Right now we've got a contest that's happening for any of the MP3 players you give away at marketinginyourcar.com, we're giving a $20 bounty. So you get $20 for every free MP3 player you're giving away. But it only lasts for the next 10 days or so. If you want to participate in that, go to marketinginyourcar.com and tell the world about this podcast and we'll pay you for it, so it's kind of fun. Alright you guys, thanks so much for everything and we'll talk to you guys soon.

Semi-deep thoughts after writing the back cover of the Expert Secrets book. On this episode Russell talks about how we grow in business and family life and all aspects and how the only way to continue to grow is to help others grow as well. Here are some of the enlightening things you will hear on today’s episode: Why if you are reading Russell’s book, Expert Secrets, it means you have already been through the trenches, and now you need to figure out a way to continue to grow. Why if you are only learning without ever moving on from that, eventually growth will stop and you will become stagnant. And how you can contribute to other people’s growth, and that will actually help you continue to grow. So listen below to find out how to avoid becoming stagnant in life and business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I hope you guys are doing awesome. I am so tired. I was up til 3 last night editing the book. It’s the final edit and guess what? It is finally getting really, really, really, really close. And it’s, I’m not gonna lie, I’m pretty proud of it. So I’m just excited right now. But yeah, I was up til 3:00 editing and I woke up super early today because we got Funnel Friday starting in 11 minutes. So I’m racing to the office to go, I’ll probably be late. But that’s kind of like, you’re on Russell Brunson time, you’re going to be a little late sometimes. But anyway, it’s funny how much, I don’t think pain is the right word, but how hard it is for me to get into the book, writing, editing process. Because I think this is the final edit. So everything I leave there is going to be in print in a physical book for forever. And it’s never going to go away. So it’s like it’s so final. Steven was like, in the Dotcom Secrets book, there’s probably like 10 things I want to change. So it’s just like, you can’t, it’s final and that’s it. So it kind of stresses me out, but what can you do? It’s been good though. I started finally going through. I got about 50 pages of the 250 pages or so finished. So I’m hoping in the next day or so, I’ll be done. And then this thing we can send off to the publisher and get the formatting done and turn it into a book. So that’s exciting. It’s funny, I was Snapchatting me procrastinating last night and showing people stuff. You know how I have my little doodle drawings, which is kind of a cool thing I think. I feel like most people think it’s cool. But someone Snapchatted back, “Those drawings are cute but there childish and unprofessional.” Or something like that. I was like, “Are you kidding me?”  People are amazing. Why would you tell someone that? I wish I could see who it was on snapchat so I could tell them off. But I’m too nice of a guy, so I won’t even though I want to. Alright, so what I want to share with you. I was writing the back cover of the book last night. And that’s a hard thing to do too, because you’re just like, some people that’s all they’re going to read. So what do you say and how do you say it? I probably re-wrote ten times. That probably took 2 hours just to write that and get it. What’s interesting, when I did finally write it, I was kind of nervous because it’s, I don’t know, it almost goes a little deeper than….I don’t know. But I think it’s how I feel about this book, but it’s also how I feel about my mission in Clickfunnels. I’m trying to think of which part I should tell you now. Actually, I’ll rewind. So it’s interesting, Liz Tennison who is now helping me run the Funnel Hacker community and certification program and stuff like that. She’s awesome. She came to our house and she was filming a testimonial last week and when we were filming it I was asking her story about how she became an entrepreneur. And she told a story about when she first joined Mary Kaye, and the founder of Mary Kaye before she passed away she had a chance to hear her speak. And once she heard her speak, she was talking about how Mary Kaye for her was more than just a job or a business, it was a spiritual thing. And she said, “You know, a lot of times we can’t get into people’s houses with the Bible or with God, and so this is another way we can do it. Get into their house and try to help and serve them through makeup.” When Liz was telling me that she started to get emotional, and I started to get emotional. I was like, dang that’s such a cool thing because in a perfect world all of us, the way we serve each other is by bringing God and bringing things into people’s lives, you know it’s hard in today’s day and age. People don’t want that. People fight against their, it’s just like how else can we serve these people and get them to where they need to be? And it’s through other avenues we have to serve. So for me, and I think my entire team, we always talk about how Clickfunnels is more than a business or product. It’s a spiritual thing, we give people the ability to share their message and grow and help and serve as well. For me it’s bigger than a business, which I think I’m so passionate about it and why we’ve had so much success with it. So anyway, the reason I told you that is because I was writing this book, I was realizing that some of you are going to read this book, Expert Secrets, they’re typically not at the beginning of their journey. Most of them, and I’m going to most of them, most of us, most of you, all of us, the time that you pick up this journey is not you’re doing nothing else and then like, “I want to wake up an expert.” It’s usually because some experience happened in your life that made you want more, so because of that you started reading and studying and learning. And then after you learn things, you got excited, so you’re experimenting and tried it. Some things worked and some things didn’t work, and then You’re making up your own experiment. And it could be any avenue of life. Some of you guys, it was in fitness, some of you guys it was in relationships. Some of you guys it was in wealth, money, finances, or marketing. All of us have different things, but there’s something that happened. Some experience that made you go deep on the topic. And what happens is that we’ll typically go through a period of our life which is extreme growth. We’re learning, we’re learning and we become better and better at this thing and you’re growing. When I started wrestling, I started getting excited by it and started geeking out and learning and growing. It was this phase of my life where I went through extreme growth, but then there comes this point where you can’t grow by learning anymore. You just keep learning and learning and eventually, me learning more marketing tactics is not going to, I’m not growing anymore. You start to plateau. And when you hit that plateau point, I don’ think there’s any way you can grow by continuing to grow, it’s impossible. The only way to continue to grow is to transition from this growth into contribution. How do we share this growth with other people? And as you start helping them and sharing with them and you see them grow, That’s how you start to grow again. Your growth becomes dependent upon the growth that other people have. Does that make sense? So it’s this interesting transition point. You know the back of the book said basically, you pick up this book, you’re probably half way through your journey. You’ve probably gone through that and you’re growing and you’re stuck, and the only way to really progress is to help people become like you, to get to the spot you’re in right now.” I just think that it’s fascinating. I look at other things around me that that’s true in. An industry that I joke about a lot, but it’s serious is network marketing. You can make money but you plateau quickly, and the only way you can really grow is by helping those around you grow. That’s how you get this leverage and growth and make insane amounts of money that some people do in network marketing. If you think about your kids, half of your life is this growth phase where you’re selfish and you’re, most of us go through this phase of life and we’re kind of selfish and it’s all about us, then you find a spouse and then it’s all about you guys together. And then you get married hopefully, then you have kids and suddenly when you have your first kid, it transitions to, okay you’ve gone through this testing ground, the only way for you to progress now is to help these little people progress. And that’s how you start to grow. That’s how you become the next level of who you are supposed to become. Business for me is like that. It’s like having kids, it’s like it gives you the ability then to continue to grow. And from the spiritual standpoint, well I don’t know how deep I should get into these kind of conversations through a marketing podcast, but in a spiritual sense I think that’s how God grows. It’s through the perfection in us as children becoming more and growing and serving each other and it’s just such a cool cycle when you look at it from that standpoint. Anyway, without getting emotional or too much probably further than I’m supposed to on something like this, I just thought I’d share that with you guys because I think that what you and what I and what all of us are doing matters. And it matters a lot. Because it gives you the ability to affect other people’s lives. So this mission you’ve been on to grow and develop, the only way for you to continue that progress is by the transition where now you are becoming an expert. You’re helping other people, you’re serving them and bringing them up to your level. And when you do that, that’s where true fulfillment and happiness is. So I think it’s pretty cool. So there’s my message for today. With that said, I’m going to be late for Funnel Friday. It’s starting in 2 minutes and I’m probably 5 minutes out. But that’s what happens when you pull all nighters trying to change the world. Anyway you guys, with that said, I appreciate you all. Thank you so much for listening. If you enjoyed this podcast or any other Marketing In Your Car podcast, please go to iTunes and rate and review, that’d be sweet. Share it with people. Right now we’ve got a contest that’s happening for any of the MP3 players you give away at marketinginyourcar.com, we’re giving a $20 bounty. So you get $20 for every free MP3 player you’re giving away. But it only lasts for the next 10 days or so. If you want to participate in that, go to marketinginyourcar.com and tell the world about this podcast and we’ll pay you for it, so it’s kind of fun. Alright you guys, thanks so much for everything and we’ll talk to you guys soon.

A powerful tool to use in your storytelling. On today's special Christmas, hot tub edition of Marketing In Your Car, Russell and his son Dallin talk about contrast and why it makes life and business better. Here are some fun things you will hear in this episode: Why the contrast of being in 102 degree hot tub makes the freezing cold temperature outside more fun. Why we should look for contrast in all areas of life including food, relationships, and business. And what Russell's Christmas tradition involving Marshmallow Matey's is. So listen below to hear Russell and Dallin's thoughts on why contrast in your life makes it more interesting. ---Transcript--- Hey everyone, this is Russell Brunson, welcome to Marketing In Your Hot Tub. It is actually Christmas night and I'm in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin is the last remaining hot tuber, how you doing bud? Dallin: Good. Russell: So Dallin, if you guys saw Funnel Friday's this week, was on Funnel Fridays and he actually built a funnel. What was the funnel about that you built? Dallin: Snow balls. Rocks snow balls. Russell: Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs, evil snowballs huh? Dallin: Yeah, evil. You don't want to mess with it. Russell: But it was pretty good right? You built the funnel in about 15 minutes. Dallin: Yeah, it was supposed to be 30 but I got under pressure. Russell: Normally people get 30 minutes but I gave Dallin 15 because I knew he could do it.  And he did, the funnel was amazing. It was pretty good. Dallin: I'm really good at it. Russell: So if any of you guys are wondering or want to see that, go to Funnelfridays.com and look at the Christmas special and you'll meet most of my kids, were on that episodes except I don't think Norah came in. Dallin: Yeah, but Bowen didn't come in. Russell: Oh yeah, Bowen didn't come but most of my kids are on there, so if you want to meet them go to funnelfridays.com. But tonight I have a really special message. So that's what I wanted to talk to you guys about today. The topic I'm talking about is a thing called contrast. So I'm telling you this while we are sitting in the hot tub, it's 7:54 pm Christmas night. We had a great Christmas day today and now we're outside and it's dark and cold, there's snow, there's about ten inches of snow. In fact, yesterday we were out in….we bought this four wheeler rhino thing. Dallin: That's awesome. It's like a snow thing that picks up snow. Russell: Yeah, it has a snow plow on the front of it, and we hook tubes to the back and pulled the kids around the yard for….it was really fun. Dallin: Now I know how to drive a car. Russell: What? Don't talk about that. So it's really, really cold and then we jumped in the hot tub and it's like 102 degrees and it's really hot. So the kids, would be getting in the hot tub and then they'd jump out into the snow and do snow angels and they're screaming because it's so cold and they dive back in and they're screaming because it's so hot. And back and forth and back and forth. And what's cool if you think about that, what's making this experience really fun is the contrast. And I started thinking about other things where contrast is the key. And I really think that happiness in life is tied to contrast. We had a church Christmas party and they decided to have Collette and I be in charge of it. So we had the chance to throw a party for 500 people and one of the ideas that came out of it, one of the guys on our committee, he had an idea. He's like, “We should do a hot chocolate bar.” And I was like, “Oh that would be awesome.” So we had this huge hot chocolate bar, we boiled I don't know, thirty gallons of hot chocolate. Dallin: With a lot of good candy. Russell: We had tons of toppings like York Peppermint patties, cinnamon bears, marshmallows… Dallin: And then my favorite flavor ran out right when they came in. Russell: So we had a whole bunch of stuff, and the point of this story, we had a huge hot chocolate bar, which was good, but what made it great was the contrast. We had an ice cream scooper scooping a bunch of ice cream into the hot chocolate. So we have this hot, hot chocolate with cold ice cream and the contrast is what made it magic. You go like that with most foods. If you go to a restaurant and you get sweet and sour sauce, you get sweet and sour is the contrast, that's why it's interesting. A lot of foods are that way. They have two…..for Christmas somebody may have sent me a bag of this and may have eaten the whole thing by myself. It was a bag of chocolate covered pretzels. The chocolate is sweet and the pretzels are salty. So it's salty, sweet and the contrast is what made it interesting. Dallin: Dad, not cool to tell that in front of your kid. Russell: You want to eat it now? But you think about most parts of life, the relationships I have with people that are the most fun are not where they're like me. I do have a lot of fun with a lot of entrepreneurs that are just like me, but even within that there's a lot of contrast. There's contrast within my family, contrast within my beliefs, contrast within ideas. And that's what makes things interesting. Is the contrast. From food, from relationships, from all these kind of things. What I want to talk about today, a lot of people probably don't know this, but it's also the key to good story telling. Dallin: And cars, and hot tubs. Russell: To hot tubs and cars? It's the key to good story telling, it's the key to good selling. Dallin: That's compare and contrast. Boom. Russell: Okay, boom. Dallin's comparing contrasted. He compared a car and a hot tub. Did you contrast them? Dallin: No, not really. Russell: Okay, so let me explain this. So when telling a story it's the contrast that makes the story interesting. So from a higher level view it's like, you tell a story, “first I was broke, then I was rich.” That was the contrast. “first I was fat, then I got skinny. First I was sad, then I became happy.” That contrast is what makes the story interesting. That's from an overarching story level. That's kind of the arch that people normally go on. Dallin: It's like with the cereal I had this morning too. Russell: Dallin wants to throw things completely off topic. Okay Dallin, let me finish this story and then you can tell about cereal okay? So then it's also from a macro level, the micro level is the same thing when you're telling stories. You get down to the actual pieces of the story, it's also the contrast. You dig down and as you're telling the details, the contrast in the details is what's interesting as well. So it's like, right now if I were telling the story, we're sitting in the hot tub and part of our body was so hot because it's 102, 103 degrees. It's really warm, but my head and neck is above water and when the wind hits you it's bitter cold. And it cuts you, it cuts you down even into the water because it's so cold, but then the water is so warm that it pushes that heat back up. So I'm telling the contrast of the cold and the hot, which makes it intriguing, makes it interesting. So when you're describing each of the individual pieces of the story there's contrast in all of them. You're writing emails, there should be contrast in your emails. As you're talking about things, “I was this and I became this. I felt this, but then this happened.” There's a scripture that all my Mormon friends would now about where Lehi in the beginning of the Book of Mormon, he talks about how there's got to be opposite in all things. If it wasn't for the dark you wouldn't know ….if it wasn't for evil you wouldn't know good. There's a reason why there's contrast. Without sadness you can't have happiness. Without that contrast you can't know happiness until you've had sadness. You can't know joy until you've had pain. You can't do what's right unless you know what's wrong. Dallin: Wrong. Russsell: Yeah, Dallin's getting it. Hopefully everyone's catching on at the same time. But it's that contrast in all things in life. That's what makes life interesting, is that contrast. Dallin: Sad, happy. Bad, good. Loving it, hating it. Russell: What other contrasts you got? Dallin:  Ellie and school. Russell: Ellie and school? Ellie's is his sister, and school? Okay. Dallin: They're really far contrasts. Russell: Ellie and school are contrasts. But you think about it you guys. It's interesting because that's the key. Depends on how you look at it. If you look at it like, I'm going to eat something, let me make some contrasts. I'm going to tell a story, I'm going to sell something. I'm going to write an email to… Dallin: Billy Bob Joe. Russell: What? Dallin: Billy Bob Joe. Russell: Who's Billy Bob Joe? Dallin: You're sending an email to Billy Bob Joe. Russell: Okay…..Alright, that makes no sense, but whatever. So I hope that, amongst the random thoughts, I hope you guys got some value from tonight. From the contrast of sitting in the hot tub while the cold is on my, blowing against my skin and kind of freezing up top. Dallin: That's why it's cold, hot tub. Car, contrast. Russell: Yes, alright Dal, you want to tell the story from breakfast this morning? Dallin: Yeah, sure. Russell: Alright, tell it loud so you can all hear. Dallin: So our dad took a huge bowl, one that we use to make cookies and stuff. Russell: A big salad bowl. Dallin: Yeah. For Christmas he got a big Lucky Charm thing… Russell: it was Marshmallow Matey's. It's the generic Malt-O-Meal knock off version of Lucky Charms. Speaking of, real quick of Lucky Charms, the reason why it's so good is the contrast. There's the oats that are not sweet and the marshmallows that are sweet, that's why it's so good. Dallin: Yeah, but our dad dumped it all in and filled the whole bowl up, which he didn't use a normal cereal bowl. Russell: The whole salad bowl of Marshmallow Matey's. Dallin: And he ate all the oats first and then he sugared up with all the marshmallows. Russell: So this is my brothers and sisters have done our whole lives. So Santa brings us sugar cereal, we always used to get Marshmallow Matey's because it's twice the size of Lucky Charms, because you get a big old Marshmallow Matey's bag.  So I would fill a salad bowl full. Dallin:  I wish I did it this morning too. Russell:  You can do it, I got leftovers. Dallin:  Tomorrow morning I'm going to use a big salad bowl. Russell: And we do it so the rule is you can't eat a single marshmallow until all the oats are gone. Dallin: Unless we accidently eat one. Russell: No, if you accidently, you have to spit it back out. Dallin: What the…? Russell: Yep. Dallin: But what if you don't know it's in there. Russell: Yeah, I guess you don't know. But you should know. You have to be really careful, it take's probably 20 or 30 minutes. I Snapchatted me doing it. But then I ate the whole thing, so when you're done with it though, you've got this whole bowl of marshmallows and the marshmallows are oozing into the milk. So the milk's like syrup as well. So at the end you drink the marshmallow syrup milk and it's the reward for sacrificing 30 minutes of your life to something that's completely ridiculous. Dallin: Oh yeah, so tell them about the mission companion thing. Russell: So I went on a mission for the Mormon church, I was in New Jersey and Santa Claus knew how to get Marshmallow Matey's up to New Jersey. So Christmas morning I pull the huge salad bowl out, it's tradition you have to do it. So I was eating it and it took like an hour…. Dallin's dying over here. My companion, after a half an hour is like, “Elder Brunson, you gotta stop. I can't handle the noise of you eating every little piece of cereal. Get out of this room.” Poor guy. He probably hates me for that. Ooh, Dallin. Feel my hair it's frozen hard as a rock. Dallin: yeah, that's why I was grabbing it. Russell: So I have one more story for you guys about contrast. Actually it has nothing to do with contrast, but it's a cool story. When I was a kid we went on a family reunion up somewhere for winter time and it was like this. We went to a hot tub, and we walked from the hot tub back to our condo and it was freezing. And my cousin, Juliana, her hair froze. And she grabbed it, bent it and it snapped her hair off, broke her hair. Dallin: And she didn't even feel a thing. Russell: Which is crazy. So I wonder if I could give myself a haircut right now? Dallin: Oh, hi Norah. Or Aiden. Russell: Oh, there's the kids. Oh man. I think we're going to have to end the hot tub party while everyone else is having fun inside without us. Aiden is in his ninja turtle outfit, driving Norah's new scooter. Anyway, appreciate you guys for listening. Hopefully you got some value out of today. Remember contrast in all things. It's the spice of life, makes it interesting, builds…. Dallin: And funniness. Russell: And funniness, it builds your relationships. Dallin: And Billy Bob Joe. Russell: and Billy Bob Joe.  Helps you sell things. Dallin: And cars. Russell: Helps you eat better. Dallin: And hot tubs. And Lucky Charms. Russell: Alright, we're going to go. Peace out everybody, thanks so much for everything. Talk to you soon. Dallin: And microphones. Russell: What? Bye. Dallin: And everything. And snow. And Norah.

A powerful tool to use in your storytelling. On today’s special Christmas, hot tub edition of Marketing In Your Car, Russell and his son Dallin talk about contrast and why it makes life and business better. Here are some fun things you will hear in this episode: Why the contrast of being in 102 degree hot tub makes the freezing cold temperature outside more fun. Why we should look for contrast in all areas of life including food, relationships, and business. And what Russell’s Christmas tradition involving Marshmallow Matey’s is. So listen below to hear Russell and Dallin’s thoughts on why contrast in your life makes it more interesting. ---Transcript--- Hey everyone, this is Russell Brunson, welcome to Marketing In Your Hot Tub. It is actually Christmas night and I’m in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin is the last remaining hot tuber, how you doing bud? Dallin: Good. Russell: So Dallin, if you guys saw Funnel Friday’s this week, was on Funnel Fridays and he actually built a funnel. What was the funnel about that you built? Dallin: Snow balls. Rocks snow balls. Russell: Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs, evil snowballs huh? Dallin: Yeah, evil. You don’t want to mess with it. Russell: But it was pretty good right? You built the funnel in about 15 minutes. Dallin: Yeah, it was supposed to be 30 but I got under pressure. Russell: Normally people get 30 minutes but I gave Dallin 15 because I knew he could do it.  And he did, the funnel was amazing. It was pretty good. Dallin: I’m really good at it. Russell: So if any of you guys are wondering or want to see that, go to Funnelfridays.com and look at the Christmas special and you’ll meet most of my kids, were on that episodes except I don’t think Norah came in. Dallin: Yeah, but Bowen didn’t come in. Russell: Oh yeah, Bowen didn’t come but most of my kids are on there, so if you want to meet them go to funnelfridays.com. But tonight I have a really special message. So that’s what I wanted to talk to you guys about today. The topic I’m talking about is a thing called contrast. So I’m telling you this while we are sitting in the hot tub, it’s 7:54 pm Christmas night. We had a great Christmas day today and now we’re outside and it’s dark and cold, there’s snow, there’s about ten inches of snow. In fact, yesterday we were out in….we bought this four wheeler rhino thing. Dallin: That’s awesome. It’s like a snow thing that picks up snow. Russell: Yeah, it has a snow plow on the front of it, and we hook tubes to the back and pulled the kids around the yard for….it was really fun. Dallin: Now I know how to drive a car. Russell: What? Don’t talk about that. So it’s really, really cold and then we jumped in the hot tub and it’s like 102 degrees and it’s really hot. So the kids, would be getting in the hot tub and then they’d jump out into the snow and do snow angels and they’re screaming because it’s so cold and they dive back in and they’re screaming because it’s so hot. And back and forth and back and forth. And what’s cool if you think about that, what’s making this experience really fun is the contrast. And I started thinking about other things where contrast is the key. And I really think that happiness in life is tied to contrast. We had a church Christmas party and they decided to have Collette and I be in charge of it. So we had the chance to throw a party for 500 people and one of the ideas that came out of it, one of the guys on our committee, he had an idea. He’s like, “We should do a hot chocolate bar.” And I was like, “Oh that would be awesome.” So we had this huge hot chocolate bar, we boiled I don’t know, thirty gallons of hot chocolate. Dallin: With a lot of good candy. Russell: We had tons of toppings like York Peppermint patties, cinnamon bears, marshmallows… Dallin: And then my favorite flavor ran out right when they came in. Russell: So we had a whole bunch of stuff, and the point of this story, we had a huge hot chocolate bar, which was good, but what made it great was the contrast. We had an ice cream scooper scooping a bunch of ice cream into the hot chocolate. So we have this hot, hot chocolate with cold ice cream and the contrast is what made it magic. You go like that with most foods. If you go to a restaurant and you get sweet and sour sauce, you get sweet and sour is the contrast, that’s why it’s interesting. A lot of foods are that way. They have two…..for Christmas somebody may have sent me a bag of this and may have eaten the whole thing by myself. It was a bag of chocolate covered pretzels. The chocolate is sweet and the pretzels are salty. So it’s salty, sweet and the contrast is what made it interesting. Dallin: Dad, not cool to tell that in front of your kid. Russell: You want to eat it now? But you think about most parts of life, the relationships I have with people that are the most fun are not where they’re like me. I do have a lot of fun with a lot of entrepreneurs that are just like me, but even within that there’s a lot of contrast. There’s contrast within my family, contrast within my beliefs, contrast within ideas. And that’s what makes things interesting. Is the contrast. From food, from relationships, from all these kind of things. What I want to talk about today, a lot of people probably don’t know this, but it’s also the key to good story telling. Dallin: And cars, and hot tubs. Russell: To hot tubs and cars? It’s the key to good story telling, it’s the key to good selling. Dallin: That’s compare and contrast. Boom. Russell: Okay, boom. Dallin’s comparing contrasted. He compared a car and a hot tub. Did you contrast them? Dallin: No, not really. Russell: Okay, so let me explain this. So when telling a story it’s the contrast that makes the story interesting. So from a higher level view it’s like, you tell a story, “first I was broke, then I was rich.” That was the contrast. “first I was fat, then I got skinny. First I was sad, then I became happy.” That contrast is what makes the story interesting. That’s from an overarching story level. That’s kind of the arch that people normally go on. Dallin: It’s like with the cereal I had this morning too. Russell: Dallin wants to throw things completely off topic. Okay Dallin, let me finish this story and then you can tell about cereal okay? So then it’s also from a macro level, the micro level is the same thing when you’re telling stories. You get down to the actual pieces of the story, it’s also the contrast. You dig down and as you’re telling the details, the contrast in the details is what’s interesting as well. So it’s like, right now if I were telling the story, we’re sitting in the hot tub and part of our body was so hot because it’s 102, 103 degrees. It’s really warm, but my head and neck is above water and when the wind hits you it’s bitter cold. And it cuts you, it cuts you down even into the water because it’s so cold, but then the water is so warm that it pushes that heat back up. So I’m telling the contrast of the cold and the hot, which makes it intriguing, makes it interesting. So when you’re describing each of the individual pieces of the story there’s contrast in all of them. You’re writing emails, there should be contrast in your emails. As you’re talking about things, “I was this and I became this. I felt this, but then this happened.” There’s a scripture that all my Mormon friends would now about where Lehi in the beginning of the Book of Mormon, he talks about how there’s got to be opposite in all things. If it wasn’t for the dark you wouldn’t know ….if it wasn’t for evil you wouldn’t know good. There’s a reason why there’s contrast. Without sadness you can’t have happiness. Without that contrast you can’t know happiness until you’ve had sadness. You can’t know joy until you’ve had pain. You can’t do what’s right unless you know what’s wrong. Dallin: Wrong. Russsell: Yeah, Dallin’s getting it. Hopefully everyone’s catching on at the same time. But it’s that contrast in all things in life. That’s what makes life interesting, is that contrast. Dallin: Sad, happy. Bad, good. Loving it, hating it. Russell: What other contrasts you got? Dallin:  Ellie and school. Russell: Ellie and school? Ellie’s is his sister, and school? Okay. Dallin: They’re really far contrasts. Russell: Ellie and school are contrasts. But you think about it you guys. It’s interesting because that’s the key. Depends on how you look at it. If you look at it like, I’m going to eat something, let me make some contrasts. I’m going to tell a story, I’m going to sell something. I’m going to write an email to… Dallin: Billy Bob Joe. Russell: What? Dallin: Billy Bob Joe. Russell: Who’s Billy Bob Joe? Dallin: You’re sending an email to Billy Bob Joe. Russell: Okay…..Alright, that makes no sense, but whatever. So I hope that, amongst the random thoughts, I hope you guys got some value from tonight. From the contrast of sitting in the hot tub while the cold is on my, blowing against my skin and kind of freezing up top. Dallin: That’s why it’s cold, hot tub. Car, contrast. Russell: Yes, alright Dal, you want to tell the story from breakfast this morning? Dallin: Yeah, sure. Russell: Alright, tell it loud so you can all hear. Dallin: So our dad took a huge bowl, one that we use to make cookies and stuff. Russell: A big salad bowl. Dallin: Yeah. For Christmas he got a big Lucky Charm thing… Russell: it was Marshmallow Matey’s. It’s the generic Malt-O-Meal knock off version of Lucky Charms. Speaking of, real quick of Lucky Charms, the reason why it’s so good is the contrast. There’s the oats that are not sweet and the marshmallows that are sweet, that’s why it’s so good. Dallin: Yeah, but our dad dumped it all in and filled the whole bowl up, which he didn’t use a normal cereal bowl. Russell: The whole salad bowl of Marshmallow Matey’s. Dallin: And he ate all the oats first and then he sugared up with all the marshmallows. Russell: So this is my brothers and sisters have done our whole lives. So Santa brings us sugar cereal, we always used to get Marshmallow Matey’s because it’s twice the size of Lucky Charms, because you get a big old Marshmallow Matey’s bag.  So I would fill a salad bowl full. Dallin:  I wish I did it this morning too. Russell:  You can do it, I got leftovers. Dallin:  Tomorrow morning I’m going to use a big salad bowl. Russell: And we do it so the rule is you can’t eat a single marshmallow until all the oats are gone. Dallin: Unless we accidently eat one. Russell: No, if you accidently, you have to spit it back out. Dallin: What the…? Russell: Yep. Dallin: But what if you don’t know it’s in there. Russell: Yeah, I guess you don’t know. But you should know. You have to be really careful, it take’s probably 20 or 30 minutes. I Snapchatted me doing it. But then I ate the whole thing, so when you’re done with it though, you’ve got this whole bowl of marshmallows and the marshmallows are oozing into the milk. So the milk’s like syrup as well. So at the end you drink the marshmallow syrup milk and it’s the reward for sacrificing 30 minutes of your life to something that’s completely ridiculous. Dallin: Oh yeah, so tell them about the mission companion thing. Russell: So I went on a mission for the Mormon church, I was in New Jersey and Santa Claus knew how to get Marshmallow Matey’s up to New Jersey. So Christmas morning I pull the huge salad bowl out, it’s tradition you have to do it. So I was eating it and it took like an hour…. Dallin’s dying over here. My companion, after a half an hour is like, “Elder Brunson, you gotta stop. I can’t handle the noise of you eating every little piece of cereal. Get out of this room.” Poor guy. He probably hates me for that. Ooh, Dallin. Feel my hair it’s frozen hard as a rock. Dallin: yeah, that’s why I was grabbing it. Russell: So I have one more story for you guys about contrast. Actually it has nothing to do with contrast, but it’s a cool story. When I was a kid we went on a family reunion up somewhere for winter time and it was like this. We went to a hot tub, and we walked from the hot tub back to our condo and it was freezing. And my cousin, Juliana, her hair froze. And she grabbed it, bent it and it snapped her hair off, broke her hair. Dallin: And she didn’t even feel a thing. Russell: Which is crazy. So I wonder if I could give myself a haircut right now? Dallin: Oh, hi Norah. Or Aiden. Russell: Oh, there’s the kids. Oh man. I think we’re going to have to end the hot tub party while everyone else is having fun inside without us. Aiden is in his ninja turtle outfit, driving Norah’s new scooter. Anyway, appreciate you guys for listening. Hopefully you got some value out of today. Remember contrast in all things. It’s the spice of life, makes it interesting, builds…. Dallin: And funniness. Russell: And funniness, it builds your relationships. Dallin: And Billy Bob Joe. Russell: and Billy Bob Joe.  Helps you sell things. Dallin: And cars. Russell: Helps you eat better. Dallin: And hot tubs. And Lucky Charms. Russell: Alright, we’re going to go. Peace out everybody, thanks so much for everything. Talk to you soon. Dallin: And microphones. Russell: What? Bye. Dallin: And everything. And snow. And Norah.

Click above to listen in iTunes... Hey, what's going on, everyone. My name is Steve Larsen, and welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen. All right. All right. I'm making this real quick actually. This is going to be a fast episode. Russell is out of town, Russell Brunson, so he asked me to run Funnel Friday for him. If you guys haven't seen Funnel Fridays, just go to FunnelFridays.com. It's the show that he and I have been putting together, along with Jim Edwards and there's a few others, but we basically show people how they can build funnels in a matter of 30 minutes. We don't always finish them. In fact, most of the time we don't. The whole purpose of it is just to show that you really can finish them quite quickly. Anyways. Man, I got to go put that together real quick. I'm a little bit nervous. I'll be honest with you.... If you're on this podcast, you have the privilege of knowing that. I'm nervous. Four thousand people watch that show live, and within ten minutes, five hundred thousand people get it in their news feeds on Facebook. Anyways, I'm a little bit nervous. Anyways, I build just as much as Russell, so I should be all right, but I'll just be honest with you right now. I'm a little bit nervous. I'm here early. I always am, but here to figure out a plan. I ought to make it cool, but I want to share something with you real quick. It starts in two hours and I'm just getting here to figure this stuff out. Two hours... You might think, "Steve, why would you show up just two hours beforehand just to figure it out now? Shouldn't you be figuring out that a day or two ago when you found out?" Here's the reason why. I remember back in college, there were these semester-long projects that teachers would give. People would go walking around all the time thinking, "Oh my gosh, I got to start this thing," and they'd start crazy early. Then the whole semester would go by and they'd still be getting things done. I would start a week or two before the semester-long project was even due. People would be like, "You're insane, dude. That's suicide. Holy crap." I would always get it done. I would almost always get an A, also. People would be like, "What the heck, dude? How did you figure that out?" There's a principle that I learned in the middle of college and it saved so much headache and stress. I had free time again. I could do things again... I kept funnel building for people in the middle of college because of this principle. All right? Here it is. The amount of time that you assign to a task is equal to the amount of anxiety you're going to feel in it... That's one of the principles. Let's say you know that something's coming up in a couple months. You can't do this for everything. Obviously, there are some things you just have to get done in a certain order. There is planning... There is preparation, but you can use this principle in a lot of different ways, and I've done it, I don't know, for the last several years, and it totally works. It's the reason I'm here right now. I actually do have to get off and actually prepare this thing soon, but here's the other part, too, with those that your head and your subconscious understands that something is coming up, and it will already have been working on it before you actually start going on the task. As long as you know it's coming up, you'll already start to get ideas, things will start to formulate, and you'll be like, "Wait a second." I'll tell you guys. It was actually this morning in the shower. It hit me. I was like, "Ohhhh, I know what I'm going to do." It hit me. Then I got to the office real quick and I'm going to build it real fast and all will be well. Anyways, that's basically it. The whole point, the whole principle here, is that you have to think of whatever task is coming up for you soon, don't start on it on purpose. People call it procrastination. There's actually a good side to procrastination, and I've been doing it for years. If I'm about to go on a trip, I don't start packing until I need to leave, I don't know, like an hour or two. There's no reason to... You'll be able to figure out, and you'll always get it done. That's the funny thing about it is that everyone says, "Oh, you're not going to be able to get it done. Oh, you're going to run out of time." Every once in a while following this principle, that has been true, but 90% of the time has been totally fine, and it saves me all the stress and anxiety so that I don't have to think about it the whole way. "Am I going to bring a toothbrush?" Sure you are so just put it in. It's the same thing with funnel building though. Most of the time when I follow this principle, as soon as ... What's a good example of that? This is one of the first funnels I ever built. If you look at FixdInsurance.com, F-I-X-Dinsurance.com, there's no E in Fixd, that's one of the first funnels I ever built, and it was awesome, man. We had customers right off the bat. We were making money. It was great. I remember I got ClickFunnels as a trial. I waited to get the ClickFunnels trial for just a little bit. I planned it all out, meaning two days. I planned it all out, figured out what I was going to do and go build, and then I was like, "Okay, it's a 2-week trial. I'm going to be making money before my trial's up." Boom. I hit the start button and I built and built and built with this ferocious focus, and I stayed up late for a week and a half. I just crushed it out and pounded it out, and it was the first one I ever built, so I was a little bit slower at it, but I got it. I got it done, and we were making money by the time the trial was over, but it's because of that principle. I understood it at that point. You just make decisions quickly. Just make them really fast... I heard a stat on the radio yesterday actually. It's funny I'm talking about this. The average adult ... I can't remember which study. I can't remember which institute did the study. I can't remember the name of it, but take it for what it's worth. I'm sure you could Google and find it, but they're saying how a study was just done that adults make 35,000 decisions a day, micro-decisions, small things here and there, 35,000, and that kids, really small kids like infants and toddlers and stuff like that, they'll still make 3,000 decisions a day, but the number of decisions that kids are making and need to make a day are increasing like crazy. Just think about how many times you look at your phone or your email or whatever it is. It's the whole thing throughout the day, but it's the same thing with building or your business or anything you're doing. You just have to go create quickly. Speed is your friend... That's one thing I've really learned a lot just watching Russell. I don't know if you guys know ... It's who I work for. That's my day job, and then I build my own stuff in the evenings and mornings. It's the reason I'm here 5 am every day, but anyways, just watching him, the dude makes so many decisions so fast. It's insane. It's crazy how fast he makes decisions. He sits down. I'll watch the screen because I sit right behind him. He's all over the place. It sounds chaotic, but it's actually not. He just follows wherever his thoughts are going at that moment. I'm having a hard time talking. We track it all on something called Trello. You use Trello to gather everything. We have one board just for him and I, and we track our stuff, what we got to do, all the things. Anyways, we just make decisions quickly. There was a guy that we brought in recently. I won't say his name in case he listens to this, but he's one of the guys that gets hung up on details. He sits back and he's like, "Well, what are we doing to do about this?" We'll say, "Hey, we're going to do X, Y, and Z." He'd go, "That would be awesome, but, man, this could happen with X and be careful of Y and look out for Z." We'll be like, "Yeah, we already know that there's a risk. What we want to have happen is more than 50% of the time have a funnel work and have it make money and just break even. If we can do that, we'll make a million dollars with the funnel. Let's just move on." He gets hung up on the details and just driving Russell and I nuts. It's driving me nuts more than him because I'm working with him a lot. Just make decisions fast and understand that your brain is going to be able to handle it if you wait a little bit and on purpose... What you'll find is that you have more free time in your life, but you'll still be able to get all the cool stuff done also that you wanted to. Anyways, I'm talking too much. That's basically the whole principle. Wait. That's basically how I got straight A's in school almost in every semester. I waited on purpose. Guess what? I almost always got it done. Almost always got my assignments done, and the teachers knew I had good work, so the times I did have it a little bit late, they were like, "That's fine. It was 5 minutes late. You're cool." I played the game and I buttered them up... I did all this stuff that you're supposed to do in the game called school, and I'm doing the same thing with work. Give yourself short deadlines. Don't kill yourself. No one can have crazy, ridiculous stamina all the time. Everyone needs a break at some point, so take the break, but understand that you'll still be able to get the things done you need to if you're willing to go through it. When it gets close and people are like, "Oh, I haven't even started it yet. I think I'm just going to fail." If you're not willing to go through ... There are some little moments of anxiety. The first 20% that you push through might be a little bit muddy. You're trying to figure out how to get things done, but all of a sudden you'll have this moment of clarity. Pew. All these ideas and the way they connect together and how you have to build it or put things together or whatever, if it's an assignment, will just come waltzing into your brain. You'll know exactly what you got to do. I do that every day now on purpose... Anyways, guys. That's all I got for you. If you have a question or you might me to review your sales funnel, I've been doing that for people quite a bit lately, or if you want a free sales funnel, just go to SalesFunnelBroker.com. I got a whole lot of resources there for you. You can get a free t-shirt there if you ask a question and it gets on the show. All right, guys. I'll talk to you later. I got to go build Funnel Friday real quick. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the Live "HeySteve!" Show. Visit SalesFunnelBroker.com now to submit your question.  

Building out 3 funnels and a product in less than 24 hours, Jack Bauer style. On today's episode Russell talks about some exciting things happening both today and tomorrow including his episode of The Profit, Funnel Hacker TV, and building 3 million dollar funnels in 24 hours. Here are some of the exciting highlights in this episode: Russell explains why he is building 3 funnels in 24 hours. He talks about renting a movie theater to have a Profit Party which will turn into a Funnel Hacker TV party. And finally he talks about why it's so important to build a movement and have a cult-ure. So listen below to hear about all the super exciting stuff Russell has coming up over the next few days. ---Transcript--- Hey everyone this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, I'm excited for today, it's going to be a nutso day and I'm excited and I have to apologize. It's been a little while since I did a Marketing In Your Car, and that's on purpose kind of. I just got called up Stu Mclaren and  he just snapchatted me and yelled. He said, “Dude, where's Marketing In Your Car? I'm trying to drive somewhere and I can't do it without Marketing In Your Car.” The reason why I haven't done one, after episode 257, which we just finished, I was going to get all new branding and audio and everything. So I've been waiting to get that whole thing done and it's just taking forever and turning out lame, to be honest. It's an early morning this morning because something crazy is about to go down and I need you guys to know about it, in case something bad happens. As you may or may not know we have been feverishly working on Funnel Hacker TV, a bunch of new episodes. In fact, if you go to funnelhacker.tv you can see the intro now, it's live. People are going nuts for it, so it turned out really cool. When you watch that video I want you guys thinking about everything we've been talking about for the last 257 episodes because it's been a lot of stuff, and notice how everything is kind of weaved into that. Someone commented on Facebook, “Russell you did the two handed throwing a fireball thing, freezeball like subzero did during it.” I'm like “Yeah, I do everything. I practice what I preach.” Notice the us versus them, notice the manifesto, notice how we're splitting our audience in half, notice how we're picking common enemies, notice all the stuff we've been talking about for the last couple of years you guys. This is all for us kind of coming together into very concrete, actionable things. It's all about how we're building our cult-ure. Watch that video because you will see what we're trying to do. Again, I try to let all of you guys in behind the scenes what's actually happening, which is kind of cool I think. You guys get to hear me kind of brainstorm why I'm doing what I'm doing. But then you can visually see it from the external side. So I hope you guys are watching close because a bunch of crazy stuff's about to happen. So today we're filming an episode of Funnel Hacker TV, but of course I couldn't just do another episode because that would be boring. I need to do something bigger and better and more exciting. So what I decided to do, is today instead of building one funnel or two, we should be at least three. And instead of having a product that we build the funnel around, we should create the product today too. So today we're building three funnels. One for an info product, two for supplements. We're also recording an entire info product product. But wait, it gets better because when we were planning this I thought, how could would it be if we did a Jack Bauer 24 theme, because it's still my favorite show ever, of all time. So we're doing this whole thing in 24 hours. So today at 8am, let's see it's Monday morning, we are starting a 24 hour countdown clock and then we will be done Tuesday at 8am. We've got a whole bunch of people coming in. Vince Palko from Adtunes flying in, he is hand sketching out the sales videos. We've got the dude's who own Weight Shake are flying in, we're building a funnel for them. We've got Dave Woodward and Kerry Woodward who are coming in, she's the guru, the expert on the info product side of this. And we got Brandon coming and filming everything and then we've got 3 or 4 film crews. Because we gotta film all these different things, then we've gotta film them filming them because it's all about behind the scenes for the reality show. It's gonna great. We've got actors coming in, we've got 3 or 4 different locations that we're filming at, it's literally nuts from a coordination standpoint. In fact, if we pull this whole thing off, I will be so impressed. The biggest reason why I'm doing this, why we do a lot of these crazy things, the reason why I do Funnel Friday's, the reason I do all this stuff is I want to make it more attainable for people. To see that this isn't a 6 month process to launch a funnel, which is what most of you guys are doing. This should be, and I know 24 hours is ridiculous for most people, but if I can get three funnels in 24 hours, and each of these funnels…..I'll only build a funnel if I think it'll make at least a million bucks a year. So if I can build 3 million dollar funnels in 24 hours, you should be able to build one in a week. So that's kind of the premise behind why I'm doing this craziness and why it's exciting. So I will report back to you guys when it's all done. Maybe tomorrow morning when I'm driving home if I'm not dead, I'll give you a recap of what happened and how it all went down. But I'm excited; it's going to be so much fun. The finished products are ones I've been looking for for a long time. And what's fun is the Expert Secrets book we have a big huge section about how to be a vehicle of change and we looked at all the different big cults or whatever you want to call them throughout time and how they were created and the commonalities between them. And every one of them had three core things, an attractive character or charismatic leader, a movement, and then a new opportunity. So everything we talk about in Expert Secrets is built around that. Because it's about, you're trying to cause a movement, be a vehicle of change, get people to change their life. So what's cool is this weekend for the fitness product, initially, I own this domain and I've spent probably hundreds of thousands of dollars between getting the trademark, the domains, people trying this process in the past and having it fail multiple times. So anyway, the domain before was called body evolution and that was what we were going to do and this weekend we realized that's probably the wrong angle so we changed everything. We went back and forth, Dave Kerry and I about a dozen times figuring out different names and hooks and angles. And what's the movement and what's the new opportunity and all sorts of things and finally Sunday Morning it all came to a head and we figured it out. So the domain that we got is haveitallmom.com and haveitallmomsclub or haveitallmoms.club, but it's all about having it all and women can have it all and moms can have it all. You can be a mom and you can be a business owner, and you can have good health and you can do all these things, but you gotta change some stuff first. A lot of it begins with the fuel you put in your body and all these things. It's kind of like a weight loss program, but the problem, and this is me going back to the whole, I've been reading this “red ocean blue ocean thing” and thinking a lot about that. It's like weight loss is red ocean, there's a billion people all fighting and there's blood everywhere in the water and we could go in there. Or what if we created our own blue ocean? So our blue ocean is becoming a mom who has it all and how do you do that? Initially you do it through weight loss, that's how you build the energy you need to have it all. So it's a weight loss program, but it's not positioned that way. So we're totally in the blue ocean just hanging out by ourselves, and if we execute it correctly today it's going to help us take over the world. So I'm so excited. So that's all happening, which is cool. And then the other side, oh I'm so excited. So tomorrow, Tuesday we are on the Profit. So Marcus Lemonis and I have no idea if I'm going to actually be on the profit, I'll probably be on the cutting room floor. I don't even know exactly what's happening yet. But we're going to be on the Profit, and so we thought if we're going to be on the Profit, we need to throw a party. So initially we were going to throw a party at my house. But then one person became 2. 2 became 10. 10 became 30. 30 became 50 and I realized my wife is going to kill if I did a huge party with 50+ people at my house, so we called the local movie theater and we rented a movie theater that holds 200+ people and now we're throwing a real party and we've got almost 200 people rsvp'd to come to that tomorrow. So we're going to be watching the Profit together with a whole bunch of funnel hackers here in Boise and then the second side of it is episode number one of Funnel Hacker TV should be done today, so we're going to show that at the episode as well. And show them Funnel Hacker……show them episode one to all those who are in Boise on the big screen which is going to be so insane. I'm so excited. So that's happening tomorrow, which is cool. And then on top of that, I was thinking when Funnel Hacker TV does come out, I may or may not like to watch the Bachelor and Bachelorette and Bachelor in Paradise, the whole series, it's so embarrassing. But when I do, when we first got married, everyone thought it was cool. Now nobody will admit it's cool. We used to have Bachelor Parties and we'd all get together with all our friends and eat food and have fun, and watch the show. Place some bets on who's going to get sent home each week and it was awesome. Now my friends all matured, I didn't yet, but all the rest are like, “We're too cool for this.” And they watch big kid shows now. But we're still stuck on the teeny bopper reality show, my wife and I. So we watch it together every week and we love it. But what's interesting is that across the world everyone's throwing what they call Bachelor parties and they happen all over the world. Every Monday night everyone gets together and watches the Bachelor parties and it's really, really cool. So I'm like, “Well I want to do the same thing with our reality show.” So I'm trying to get, my guess is it'll take a little while to get this actually happening consistently, but I was like, I wanna run little Funnel Hacker parties all around the world where people get together and they watch Funnel Hacker TV together as little parties right. So each week we launch Funnel Hacker TV, everyone gets together, everyone watches together, it becomes this really fun thing, and the people who are hosting the parties have a chance to talk about funnels with each other. And you can invite your friends and family members over. People who don't know what you do for a living, because that's kind of a thing that happens with all of us. And Let them watch and be like, “Oh that's what you do. How exciting.” And then it becomes this real, tangible, fun, exciting thing. So that's where we're trying to go to.  So I thought let's start this with the Profit party. So we're doing these Profit viewing parties all around the country and around the world hopefully. The hard thing about the Profit is it doesn't play in every country. So we got people in Canada and Australia who can't even see it are trying to set up these parties anyway. One of those things that's kind of frustrating. But the nice thing about Funnel Hacker TV when it comes out, there's no limits. Because it will be on Facebook and on Youtube and stuff like that. I'm definitely excited for that. That's kind of what's going down over here. But that's the process we're trying to start now, having these local meet ups. People watching this show together and hopefully that will become something that we're able to use long term to get people to start doing these funnel hacking hack-a-thons all around the country. All just steps we're trying to do in building our community, building our following, getting people to share our message and hopefully making our business not just static boring business. But something people look forward to and something that people that it becomes part of their life. You know I was thinking about this, and I'll probably end on this because we're almost to the office and I gotta start running because my 24 episode starts in 32 minutes. I remember the first time I ever went to a Send Out Cards event, which is a network marketing program, and I'm going to this event, and basically I'm going to offend somebody here so I apologize, but Send Out Cards is basically really bad software. I'll just call it that as it is. When it first came out it was really cool, but now it's like every card platform on earth has surpassed them. But I went to this thing and it's like, I remember David Frye, who is one of the top money earners in the company, he's like, “Russell, this is software. This is a software platform and look at this. People are at this event.” And there were 4 or 5 thousand people and they were crying and they were on stage telling their stories and it was like this movement and I was like, “It's a software program. Why are people on the stage crying that doesn't make any sense.” And since we built Clickfunnels I thought about that. I don't want this to be a software program, I want this to be a movement. So how do we do that? So all these things we're doing now are all part of that. Some may work and some may fall on their face. I don't know, but I just want to share it with you guys. Because whatever it is you're selling, if it's software, if it's info products, if it's supplements, the more you can turn it into this, the more you un-commonitize yourself and you become something unique and something special. So that's what I got. I'm at the office and I gotta go bounce. See you guys later. I will share with you guys what happens 24 hours from now. Appreciate you all, have an amazing day and we'll talk soon. Bye everybody.

Building out 3 funnels and a product in less than 24 hours, Jack Bauer style. On today’s episode Russell talks about some exciting things happening both today and tomorrow including his episode of The Profit, Funnel Hacker TV, and building 3 million dollar funnels in 24 hours. Here are some of the exciting highlights in this episode: Russell explains why he is building 3 funnels in 24 hours. He talks about renting a movie theater to have a Profit Party which will turn into a Funnel Hacker TV party. And finally he talks about why it’s so important to build a movement and have a cult-ure. So listen below to hear about all the super exciting stuff Russell has coming up over the next few days. ---Transcript--- Hey everyone this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, I’m excited for today, it’s going to be a nutso day and I’m excited and I have to apologize. It’s been a little while since I did a Marketing In Your Car, and that’s on purpose kind of. I just got called up Stu Mclaren and  he just snapchatted me and yelled. He said, “Dude, where’s Marketing In Your Car? I’m trying to drive somewhere and I can’t do it without Marketing In Your Car.” The reason why I haven’t done one, after episode 257, which we just finished, I was going to get all new branding and audio and everything. So I’ve been waiting to get that whole thing done and it’s just taking forever and turning out lame, to be honest. It’s an early morning this morning because something crazy is about to go down and I need you guys to know about it, in case something bad happens. As you may or may not know we have been feverishly working on Funnel Hacker TV, a bunch of new episodes. In fact, if you go to funnelhacker.tv you can see the intro now, it’s live. People are going nuts for it, so it turned out really cool. When you watch that video I want you guys thinking about everything we’ve been talking about for the last 257 episodes because it’s been a lot of stuff, and notice how everything is kind of weaved into that. Someone commented on Facebook, “Russell you did the two handed throwing a fireball thing, freezeball like subzero did during it.” I’m like “Yeah, I do everything. I practice what I preach.” Notice the us versus them, notice the manifesto, notice how we’re splitting our audience in half, notice how we’re picking common enemies, notice all the stuff we’ve been talking about for the last couple of years you guys. This is all for us kind of coming together into very concrete, actionable things. It’s all about how we’re building our cult-ure. Watch that video because you will see what we’re trying to do. Again, I try to let all of you guys in behind the scenes what’s actually happening, which is kind of cool I think. You guys get to hear me kind of brainstorm why I’m doing what I’m doing. But then you can visually see it from the external side. So I hope you guys are watching close because a bunch of crazy stuff’s about to happen. So today we’re filming an episode of Funnel Hacker TV, but of course I couldn’t just do another episode because that would be boring. I need to do something bigger and better and more exciting. So what I decided to do, is today instead of building one funnel or two, we should be at least three. And instead of having a product that we build the funnel around, we should create the product today too. So today we’re building three funnels. One for an info product, two for supplements. We’re also recording an entire info product product. But wait, it gets better because when we were planning this I thought, how could would it be if we did a Jack Bauer 24 theme, because it’s still my favorite show ever, of all time. So we’re doing this whole thing in 24 hours. So today at 8am, let’s see it’s Monday morning, we are starting a 24 hour countdown clock and then we will be done Tuesday at 8am. We’ve got a whole bunch of people coming in. Vince Palko from Adtunes flying in, he is hand sketching out the sales videos. We’ve got the dude’s who own Weight Shake are flying in, we’re building a funnel for them. We’ve got Dave Woodward and Kerry Woodward who are coming in, she’s the guru, the expert on the info product side of this. And we got Brandon coming and filming everything and then we’ve got 3 or 4 film crews. Because we gotta film all these different things, then we’ve gotta film them filming them because it’s all about behind the scenes for the reality show. It’s gonna great. We’ve got actors coming in, we’ve got 3 or 4 different locations that we’re filming at, it’s literally nuts from a coordination standpoint. In fact, if we pull this whole thing off, I will be so impressed. The biggest reason why I’m doing this, why we do a lot of these crazy things, the reason why I do Funnel Friday’s, the reason I do all this stuff is I want to make it more attainable for people. To see that this isn’t a 6 month process to launch a funnel, which is what most of you guys are doing. This should be, and I know 24 hours is ridiculous for most people, but if I can get three funnels in 24 hours, and each of these funnels…..I’ll only build a funnel if I think it’ll make at least a million bucks a year. So if I can build 3 million dollar funnels in 24 hours, you should be able to build one in a week. So that’s kind of the premise behind why I’m doing this craziness and why it’s exciting. So I will report back to you guys when it’s all done. Maybe tomorrow morning when I’m driving home if I’m not dead, I’ll give you a recap of what happened and how it all went down. But I’m excited; it’s going to be so much fun. The finished products are ones I’ve been looking for for a long time. And what’s fun is the Expert Secrets book we have a big huge section about how to be a vehicle of change and we looked at all the different big cults or whatever you want to call them throughout time and how they were created and the commonalities between them. And every one of them had three core things, an attractive character or charismatic leader, a movement, and then a new opportunity. So everything we talk about in Expert Secrets is built around that. Because it’s about, you’re trying to cause a movement, be a vehicle of change, get people to change their life. So what’s cool is this weekend for the fitness product, initially, I own this domain and I’ve spent probably hundreds of thousands of dollars between getting the trademark, the domains, people trying this process in the past and having it fail multiple times. So anyway, the domain before was called body evolution and that was what we were going to do and this weekend we realized that’s probably the wrong angle so we changed everything. We went back and forth, Dave Kerry and I about a dozen times figuring out different names and hooks and angles. And what’s the movement and what’s the new opportunity and all sorts of things and finally Sunday Morning it all came to a head and we figured it out. So the domain that we got is haveitallmom.com and haveitallmomsclub or haveitallmoms.club, but it’s all about having it all and women can have it all and moms can have it all. You can be a mom and you can be a business owner, and you can have good health and you can do all these things, but you gotta change some stuff first. A lot of it begins with the fuel you put in your body and all these things. It’s kind of like a weight loss program, but the problem, and this is me going back to the whole, I’ve been reading this “red ocean blue ocean thing” and thinking a lot about that. It’s like weight loss is red ocean, there’s a billion people all fighting and there’s blood everywhere in the water and we could go in there. Or what if we created our own blue ocean? So our blue ocean is becoming a mom who has it all and how do you do that? Initially you do it through weight loss, that’s how you build the energy you need to have it all. So it’s a weight loss program, but it’s not positioned that way. So we’re totally in the blue ocean just hanging out by ourselves, and if we execute it correctly today it’s going to help us take over the world. So I’m so excited. So that’s all happening, which is cool. And then the other side, oh I’m so excited. So tomorrow, Tuesday we are on the Profit. So Marcus Lemonis and I have no idea if I’m going to actually be on the profit, I’ll probably be on the cutting room floor. I don’t even know exactly what’s happening yet. But we’re going to be on the Profit, and so we thought if we’re going to be on the Profit, we need to throw a party. So initially we were going to throw a party at my house. But then one person became 2. 2 became 10. 10 became 30. 30 became 50 and I realized my wife is going to kill if I did a huge party with 50+ people at my house, so we called the local movie theater and we rented a movie theater that holds 200+ people and now we’re throwing a real party and we’ve got almost 200 people rsvp’d to come to that tomorrow. So we’re going to be watching the Profit together with a whole bunch of funnel hackers here in Boise and then the second side of it is episode number one of Funnel Hacker TV should be done today, so we’re going to show that at the episode as well. And show them Funnel Hacker……show them episode one to all those who are in Boise on the big screen which is going to be so insane. I’m so excited. So that’s happening tomorrow, which is cool. And then on top of that, I was thinking when Funnel Hacker TV does come out, I may or may not like to watch the Bachelor and Bachelorette and Bachelor in Paradise, the whole series, it’s so embarrassing. But when I do, when we first got married, everyone thought it was cool. Now nobody will admit it’s cool. We used to have Bachelor Parties and we’d all get together with all our friends and eat food and have fun, and watch the show. Place some bets on who’s going to get sent home each week and it was awesome. Now my friends all matured, I didn’t yet, but all the rest are like, “We’re too cool for this.” And they watch big kid shows now. But we’re still stuck on the teeny bopper reality show, my wife and I. So we watch it together every week and we love it. But what’s interesting is that across the world everyone’s throwing what they call Bachelor parties and they happen all over the world. Every Monday night everyone gets together and watches the Bachelor parties and it’s really, really cool. So I’m like, “Well I want to do the same thing with our reality show.” So I’m trying to get, my guess is it’ll take a little while to get this actually happening consistently, but I was like, I wanna run little Funnel Hacker parties all around the world where people get together and they watch Funnel Hacker TV together as little parties right. So each week we launch Funnel Hacker TV, everyone gets together, everyone watches together, it becomes this really fun thing, and the people who are hosting the parties have a chance to talk about funnels with each other. And you can invite your friends and family members over. People who don’t know what you do for a living, because that’s kind of a thing that happens with all of us. And Let them watch and be like, “Oh that’s what you do. How exciting.” And then it becomes this real, tangible, fun, exciting thing. So that’s where we’re trying to go to.  So I thought let’s start this with the Profit party. So we’re doing these Profit viewing parties all around the country and around the world hopefully. The hard thing about the Profit is it doesn’t play in every country. So we got people in Canada and Australia who can’t even see it are trying to set up these parties anyway. One of those things that’s kind of frustrating. But the nice thing about Funnel Hacker TV when it comes out, there’s no limits. Because it will be on Facebook and on Youtube and stuff like that. I’m definitely excited for that. That’s kind of what’s going down over here. But that’s the process we’re trying to start now, having these local meet ups. People watching this show together and hopefully that will become something that we’re able to use long term to get people to start doing these funnel hacking hack-a-thons all around the country. All just steps we’re trying to do in building our community, building our following, getting people to share our message and hopefully making our business not just static boring business. But something people look forward to and something that people that it becomes part of their life. You know I was thinking about this, and I’ll probably end on this because we’re almost to the office and I gotta start running because my 24 episode starts in 32 minutes. I remember the first time I ever went to a Send Out Cards event, which is a network marketing program, and I’m going to this event, and basically I’m going to offend somebody here so I apologize, but Send Out Cards is basically really bad software. I’ll just call it that as it is. When it first came out it was really cool, but now it’s like every card platform on earth has surpassed them. But I went to this thing and it’s like, I remember David Frye, who is one of the top money earners in the company, he’s like, “Russell, this is software. This is a software platform and look at this. People are at this event.” And there were 4 or 5 thousand people and they were crying and they were on stage telling their stories and it was like this movement and I was like, “It’s a software program. Why are people on the stage crying that doesn’t make any sense.” And since we built Clickfunnels I thought about that. I don’t want this to be a software program, I want this to be a movement. So how do we do that? So all these things we’re doing now are all part of that. Some may work and some may fall on their face. I don’t know, but I just want to share it with you guys. Because whatever it is you’re selling, if it’s software, if it’s info products, if it’s supplements, the more you can turn it into this, the more you un-commonitize yourself and you become something unique and something special. So that’s what I got. I’m at the office and I gotta go bounce. See you guys later. I will share with you guys what happens 24 hours from now. Appreciate you all, have an amazing day and we’ll talk soon. Bye everybody.

The post Episode #245 – Funnel Friday Update -The $117K Secret appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How showing us consume our own products is driving revenue. On today's episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it's important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. --------------------------------------------------------------------------------- Thank you for reading Episode #245 – Funnel Friday Update -The $117K Secret, originally published at DotComSecrets.com Blog.

How showing us consume our own products is driving revenue. On today's episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it's important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. ---Transcript--- Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I'm on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that's the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There's a moment when things just slowed down, so I'm heading to the office to bust out a quick few projects real quick. Then I'm back to playing with the fam. But as I was heading out I wanted to share with you guys something that's really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here's the epiphany bridge for those that pay attention. I always talk about my webinar model, where it's like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don't buy, what should you do with them? So that's kind of what this concept stems from. People didn't buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they're buying all the time? So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don't know. Maybe it was 50 grand or 10 grand. I don't know, but that's what he was doing every Friday for a while and I was like, that's kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I'm going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn't do anything. And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody's buying it. What's the best way to sell more?” and I was like, I don't know and we were kind of trying to think through things. And then I was like, “We're thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don't know? It'd be kind of fun.” And he's like, “Yes, let's do this. Let's set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We're going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it's like the day before and it's like, “Oh crap, we're doing this tomorrow.” “What should we do.” I'm like, “Let's build a funnel. I'm going to build it in Clickfunnels, you'll write the script in Funnel Scripts, you'll give it to me and we'll plug it all in, and we'll show people us building a funnel.” And he's like, “How long is it going to be?” And I was like, “I don't know. It'd probably be cool if we made it like we had some kind of limits on it. So it wasn't just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day. Oh man, I think I just got walkie-talkie'd by the construction lady with the sign. Hope there's not a cop on the back end of that. Anyway, sorry. There's construction, I'm just driving too fast through it. So anyway, I was like, “I think it'd be better if we had constraints, because constraints make things interesting.” When there's no constraints on it and you're just doing something, it's not as interesting. So I was like, “Let's do a 30 minute timer and let's try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we've done…….I can't remember if it's 3 or 4 weeks now. I think we're on 4, I think this is our 4th week. We've had people send packages of what they want us to build. And we've done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we're like, “Hey we're building a funnel, come hang out with us live.” And people would show up, and it's pretty cool. Now a couple of little tweaks. W're doing ours on Google Hangouts. If you go to the page you'll see it there and all the back shows are there as well. So it's happening on Google Hangout, and we drive our email list to promote to that. So there's traffic coming from that. And now that we're kind of building our YouTube subscribers, there's a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don't know why, but I'm grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it's crazy. I think that they're really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones. Anyway, there's a little hint. Strike while the iron's hot, because that window won't be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you'd be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that's how they were trying to get people to do hangouts back then. Same thing, they're trying to do with Facebook Live. So they promote things. So what we do is, I'm doing it live on Google Hangouts, then Steven on my team, he's got Periscope and Facebook Live recording on my phone, so he's recording behind the scenes of us doing it. So we're recording that, a piece of it. What's crazy is that Facebook Live version goes crazy viral. Part of it's because we're on for about an hour. 30 minutes of me building, but there's build up time and post time and talking and having fun and banter. So it's about an hour. So because of that there's so much interaction that happens during that hour that Facebook boosts it high. Anyway, it's crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday's show is done, we're getting half a million + people to see it on Friday, between the reach and emails and everything like that. It's just crazy. So we've done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it's sales were good or bad. We're doing it because it's fun and hopefully people will like it. Luckily every single week it's been more people showing up. So there's some cool stuff there. But after Friday's last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I'm glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven't even looked yet.” And he said something like, “Mama's really happy.” And I was like, “Really? How are we doing? I have no idea. We haven't promoted it, been in a webinar. There's an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it's crazy. I don't even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we're doing it a lot. We're trying to show behind the scenes of everything. As you know we're doing a reality show, filming behind the scenes of behind the scenes. The more I'm trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it's been. How do we let them experience us consuming our products? Because we're the hyper users so far. I'm consuming this product and I'm obsessed with it and I'm showing you how excited I am. And I'm actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we're probably a quarter of a million dollars or more and we haven't sold anything yet. We're just showing us consume things. So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don't get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it's doing some amazing things for us and that's why I'm excited. I wanted to share that with you guys. So if you want to see the process we're doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it's working like crazy. Bring them in behind the scenes you guys. I started saying this a couple of months ago and I'm going to keep saying it, the more we open up the back end of what we're doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We're talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it's not like, “Oh this is Russell's company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It's making them engaged. I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it'll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn't know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We're going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I'm launching my thing, here's my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we're competing for the same affiliates.” I was like, “I don't know what to do. I can't move mine. It's in process.” He's like, “I can't move mine either.” And I'm like, “Well, this sucks.”  I was like, “Alright, well good luck.” And he's like, “Good luck to you too.” And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn't know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn't get…..it'd be fun to actually look back in the books now and see how much our launch did vs Anik's and just see who ended up getting more or less. I mean, I don't know. He had a lot of people on his side,  I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik's. He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I'm trying to share with you guys is if your customers feel ownership in the creative process you're going through as you create your products and services and you're doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it's going to be their company with you, which is cool. Anyway, I hope that gave you guys some value. It's some of the ninja cool stuff I'm thinking about a lot recently and having a ton of success with it. I think it's exciting. So that's it. I'm at the office; I'm going to go get some stuff done. Have an amazing day you guys and I'll talk to you all again very soon, bye.

How showing us consume our own products is driving revenue. On today’s episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it’s important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. ---Transcript--- Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I’m on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that’s the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There’s a moment when things just slowed down, so I’m heading to the office to bust out a quick few projects real quick. Then I’m back to playing with the fam. But as I was heading out I wanted to share with you guys something that’s really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here’s the epiphany bridge for those that pay attention. I always talk about my webinar model, where it’s like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don’t buy, what should you do with them? So that’s kind of what this concept stems from. People didn’t buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they’re buying all the time? So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don’t know. Maybe it was 50 grand or 10 grand. I don’t know, but that’s what he was doing every Friday for a while and I was like, that’s kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I’m going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn’t do anything. And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody’s buying it. What’s the best way to sell more?” and I was like, I don’t know and we were kind of trying to think through things. And then I was like, “We’re thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don’t know? It’d be kind of fun.” And he’s like, “Yes, let’s do this. Let’s set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We’re going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it’s like the day before and it’s like, “Oh crap, we’re doing this tomorrow.” “What should we do.” I’m like, “Let’s build a funnel. I’m going to build it in Clickfunnels, you’ll write the script in Funnel Scripts, you’ll give it to me and we’ll plug it all in, and we’ll show people us building a funnel.” And he’s like, “How long is it going to be?” And I was like, “I don’t know. It’d probably be cool if we made it like we had some kind of limits on it. So it wasn’t just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day. Oh man, I think I just got walkie-talkie’d by the construction lady with the sign. Hope there’s not a cop on the back end of that. Anyway, sorry. There’s construction, I’m just driving too fast through it. So anyway, I was like, “I think it’d be better if we had constraints, because constraints make things interesting.” When there’s no constraints on it and you’re just doing something, it’s not as interesting. So I was like, “Let’s do a 30 minute timer and let’s try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we’ve done…….I can’t remember if it’s 3 or 4 weeks now. I think we’re on 4, I think this is our 4th week. We’ve had people send packages of what they want us to build. And we’ve done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we’re like, “Hey we’re building a funnel, come hang out with us live.” And people would show up, and it’s pretty cool. Now a couple of little tweaks. W’re doing ours on Google Hangouts. If you go to the page you’ll see it there and all the back shows are there as well. So it’s happening on Google Hangout, and we drive our email list to promote to that. So there’s traffic coming from that. And now that we’re kind of building our YouTube subscribers, there’s a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don’t know why, but I’m grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it’s crazy. I think that they’re really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones. Anyway, there’s a little hint. Strike while the iron’s hot, because that window won’t be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you’d be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that’s how they were trying to get people to do hangouts back then. Same thing, they’re trying to do with Facebook Live. So they promote things. So what we do is, I’m doing it live on Google Hangouts, then Steven on my team, he’s got Periscope and Facebook Live recording on my phone, so he’s recording behind the scenes of us doing it. So we’re recording that, a piece of it. What’s crazy is that Facebook Live version goes crazy viral. Part of it’s because we’re on for about an hour. 30 minutes of me building, but there’s build up time and post time and talking and having fun and banter. So it’s about an hour. So because of that there’s so much interaction that happens during that hour that Facebook boosts it high. Anyway, it’s crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday’s show is done, we’re getting half a million + people to see it on Friday, between the reach and emails and everything like that. It’s just crazy. So we’ve done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it’s sales were good or bad. We’re doing it because it’s fun and hopefully people will like it. Luckily every single week it’s been more people showing up. So there’s some cool stuff there. But after Friday’s last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I’m glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven’t even looked yet.” And he said something like, “Mama’s really happy.” And I was like, “Really? How are we doing? I have no idea. We haven’t promoted it, been in a webinar. There’s an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it’s crazy. I don’t even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we’re doing it a lot. We’re trying to show behind the scenes of everything. As you know we’re doing a reality show, filming behind the scenes of behind the scenes. The more I’m trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it’s been. How do we let them experience us consuming our products? Because we’re the hyper users so far. I’m consuming this product and I’m obsessed with it and I’m showing you how excited I am. And I’m actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we’re probably a quarter of a million dollars or more and we haven’t sold anything yet. We’re just showing us consume things. So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don’t get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it’s doing some amazing things for us and that’s why I’m excited. I wanted to share that with you guys. So if you want to see the process we’re doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it’s working like crazy. Bring them in behind the scenes you guys. I started saying this a couple of months ago and I’m going to keep saying it, the more we open up the back end of what we’re doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We’re talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it’s not like, “Oh this is Russell’s company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It’s making them engaged. I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it’ll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn’t know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We’re going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I’m launching my thing, here’s my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we’re competing for the same affiliates.” I was like, “I don’t know what to do. I can’t move mine. It’s in process.” He’s like, “I can’t move mine either.” And I’m like, “Well, this sucks.”  I was like, “Alright, well good luck.” And he’s like, “Good luck to you too.” And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn’t know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn’t get…..it’d be fun to actually look back in the books now and see how much our launch did vs Anik’s and just see who ended up getting more or less. I mean, I don’t know. He had a lot of people on his side,  I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik’s. He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I’m trying to share with you guys is if your customers feel ownership in the creative process you’re going through as you create your products and services and you’re doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it’s going to be their company with you, which is cool. Anyway, I hope that gave you guys some value. It’s some of the ninja cool stuff I’m thinking about a lot recently and having a ton of success with it. I think it’s exciting. So that’s it. I’m at the office; I’m going to go get some stuff done. Have an amazing day you guys and I’ll talk to you all again very soon, bye.

One cool trick I picked up from the mastermind. On today's episode Russell talks about a little nugget of good information he received at the Inner Circle Mastermind group. He also tells a story of something cool he did twice at the mastermind. Here are some fun things to listen for in this episode: What part of the mastermind group made Russell have his “ah ha” moment, and why he thinks nobody else caught it. How this simple golden nugget will change some of the ways he does things. And why he wrote one of the Inner Circle member's webinar pitch. So listen below to find out what simple golden nugget Russell got out of the mastermind group. ---Transcript--- Good morning everybody, well not everybody, just the important people that actually listen to this podcast, good morning. Welcome to Marketing In Your Car. Hey, hey everybody, we survived another 4 days jam-packed Inner Circle smack down, it was amazing. It was legitimately amazing. So instead of bragging about it, so those that aren't in feel guilty that they didn't make it in, I just wanted to say it was awesome and I appreciated everyone who came and played full out. It was really, a great 4 days. Now I'm at the end of that and I'm tired and I'm worn out and my body is shot. And one thing that's funny, when I used to go to masterminds, when they're not your own, you can kind of pay attention or dose off, or whatever. But when it's your own, you gotta be present all the time. So unfortunately I had to use a little too much caffeine this week just to keep pure, perfect focus. So I'm going to be detoxing my body for the next few days so I can get all the caffeine out of my system. Because even, it's weird during the middle of the night you'll wake up and you're like, “I should be so tired and I can't sleep.” Anyway, it's weird. So I am detoxing from caffeine, so if I go through withdrawals, if I start crying on one of these meetings with you guys, that's why. Just joking. Anyway, I'm heading in right now, about to do the second episode of Friday Funnels, which is exciting. I hope you guys come and check it out. I hope you guys come participate in it. We had a lot of fun. I talked about last week, I hope that you guys, if you haven't done a Friday Funnel yet, or a Funnel Friday, or whatever it is for your business, something like that, it was really fun. We did 30 minutes, put a countdown clock and then tried to build a funnel as fast I could and everyone was watching and going crazy and it turned out really cool. It was a great….it was a lot of fun for the cult community and everything, so that was really, really cool. The interesting thing I wanted to talk to you about today, and this is one of the more simple nuggets that I kind of picked up from this weekend, but it was one of those simple nuggets that I needed. Because sometimes in my head I get things over complicated, I get excited and I try to build super complex things. I think that for most people, I'm still, my funnels and my concepts and my process flows are still pretty simple. I've seen some of your guys stuff, you send me over my maps and things and they're insane. I open them up and I just want to go back to bed because they're so stressful. So mine are pretty simple, but I still have some things happening. And a couple of things, one thing I shared in the mastermind was about, in Clickfunnels now, when you join Clickfunnels, there's a 21 day ignite your funnel process that we take people through. Basically each day you get a short 3 to 5 minute video and I give you one task to do over 21 days. There's a whole bunch of reasons and strategy behind it, and I'm not going to go into it now, its outside the context of this podcast, but it help reduce our churn by almost double digits. It was insane. It got people consuming our software and a whole bunch of other really cool things. So I was like, man that would be cool if someone came into Clickfunnels and go through this big indoctrination process, they start using our software, consuming, we help build a relationship with them, it's just really powerful and a really cool strategy. So then one of the couples in the Inner Circle, Brandon and Kaylin, they're in the weight loss space. They've been doing perfect webinar, they're crushing it, they've been doing Periscope webinar, just like I talked about with you guys 50 episodes ago, they killed it on that twice now. They're just, they're doers, they're cool, I just really enjoy them and watching them. One thing that was cool that I saw that they were doing, they have their Facebook Live's where they're promoting a webinar on Facebook Live, they're promoting a product or something like that, but in between they're doing a lot of cool training stuff. And so she talks about a cool concept, and at the end of it she's like……oh wow, I just drove by this truck that's jacked up on a…..that was really weird. Sorry. A.D.D…. Okay, so they do these things and they just push to the end, and I can't remember the….dangit, they're going to kill me for not knowing this, but they have a domain name, it's something like freefaststart.com, or faststartweightloss or something like that. And they're like, “Hey go get your free fast start guide. Go right now.” And they always push people to this free thing, which is an opt-in. People opt-in and they go through their on-boarding indoctrination process through email. I think last month they got 50 thousand opt-in's through that little channel, which is crazy. I was like, right now I have all these other squeeze pages, I'm driving people to all these places and all sorts of stuff, which is good, but what if I had just one squeeze page that I focused on instead of 20 and that was the goal to get people into that.  So I think I bought freefunnelfaststart.com or something like that. I probably should check out the domain names before I promote them live. It's something like that; it's not live yet anyway, so it doesn't matter. So that's kind of the thing and I'm going to use that as a call to action in everything that's not selling an actual product. So it'll always be pushing everyone into that. And then my thought is treating that kind of like, doing an indoctrination process when someone joins Clickfunnels that I'm doing to my list. I need to take them through an indoctrination process, which is similar to what we talked about with soap opera sequence, those type of things. But I was like, we've got a big product range and in my mine, there's an order that people should consume our products, so I'm going to use that and make this really fun, exciting. I don't know how many days it'll be, 20, 40, 50 days, but walking them through this concept. Some will be teaching, some will be referencing, “Hey go get the book.” “Hey get on this webinar.” Or something, and push them through our product line and product offerings, while teaching, educating along the way and using it like a funnel fast start. Here's the fast start. Come through this process. Now everyone who enters my world goes through this process, they get indoctrinated, they go through my soap opera sequence, they build the relationship with me as the attractive character, but the time they end the process, then they can come in our normal, Seinfeld sequences. They've been indoctrinated; they've kind of gone through this really cool process. Anyway, it's not something new. We talked about it in the Dotcom Secrets book, taking you through a soap opera sequence, but I think that after doing it as a consumption sequence, after somebody joins Clickfunnels and they see the power of the 21 day, daily chunked out videos, I think I'm going to use that in our actual email sequence and then make that become the core focus of where we try to drive all the traffic. So, I don't know, I'm excited. I'll be testing it out and I'm sure I'll be bragging about it as we go through. But that's kind of the one little nugget, again it's one of those little tiny things they just mentioned in passing and I bet most people didn't even catch it in the group, but I was like, “Whoa.” You know that feeling when someone says something and it wasn't the big aha, but you have the big aha and everyone else is just quiet and you're seeing this thing, everything starts, all these connections start being made instantly. That's kind of what happened in my head. So I'm trying to explain the connections here, I have no idea if I explained it right or if the connections will make your connections. But it was super cool. Anyway, there's just one little nugget, I hope that was useful for you guys. Alright now, last thing because I'm about one minute away from the office. I was really nervous about this last Inner Circle group, because we had less people just because of circumstance, but a bunch of overseas people in that group that couldn't make it, things like that. But what was cool, because of that we had a little less time, or a little more time. So we gotta do some extra sessions, which was cool. So I did some training sessions and then twice we had people who were kind of working on webinars, they just weren't quite hitting it yet, so instead of just trying to coach them through and then move on to the next person, I was like, “Alright.” And I jumped out of my seat and walked up to the front. I sketched out their whole webinar and then I pitched the webinar for them live. I did it twice and it was cool. I think it was cool, I thought it was cool. But we basically just built the entire webinar for them and they gotta watch me pitch it and they recorded it and then had this tool that they could go pitch. So it was pretty cool. I'm curious how many of you guys would pay me a crap-ton of money to just write your webinar pitch and then pitch it for you real quick and then you guys can just copy my pitch. That'd be pretty cool actually. Alright I'm at the office. I'm going to bounce and get back to work, and I'll talk to you guys soon.

One cool trick I picked up from the mastermind. On today’s episode Russell talks about a little nugget of good information he received at the Inner Circle Mastermind group. He also tells a story of something cool he did twice at the mastermind. Here are some fun things to listen for in this episode: What part of the mastermind group made Russell have his “ah ha” moment, and why he thinks nobody else caught it. How this simple golden nugget will change some of the ways he does things. And why he wrote one of the Inner Circle member’s webinar pitch. So listen below to find out what simple golden nugget Russell got out of the mastermind group. ---Transcript--- Good morning everybody, well not everybody, just the important people that actually listen to this podcast, good morning. Welcome to Marketing In Your Car. Hey, hey everybody, we survived another 4 days jam-packed Inner Circle smack down, it was amazing. It was legitimately amazing. So instead of bragging about it, so those that aren’t in feel guilty that they didn’t make it in, I just wanted to say it was awesome and I appreciated everyone who came and played full out. It was really, a great 4 days. Now I’m at the end of that and I’m tired and I’m worn out and my body is shot. And one thing that’s funny, when I used to go to masterminds, when they’re not your own, you can kind of pay attention or dose off, or whatever. But when it’s your own, you gotta be present all the time. So unfortunately I had to use a little too much caffeine this week just to keep pure, perfect focus. So I’m going to be detoxing my body for the next few days so I can get all the caffeine out of my system. Because even, it’s weird during the middle of the night you’ll wake up and you’re like, “I should be so tired and I can’t sleep.” Anyway, it’s weird. So I am detoxing from caffeine, so if I go through withdrawals, if I start crying on one of these meetings with you guys, that’s why. Just joking. Anyway, I’m heading in right now, about to do the second episode of Friday Funnels, which is exciting. I hope you guys come and check it out. I hope you guys come participate in it. We had a lot of fun. I talked about last week, I hope that you guys, if you haven’t done a Friday Funnel yet, or a Funnel Friday, or whatever it is for your business, something like that, it was really fun. We did 30 minutes, put a countdown clock and then tried to build a funnel as fast I could and everyone was watching and going crazy and it turned out really cool. It was a great….it was a lot of fun for the cult community and everything, so that was really, really cool. The interesting thing I wanted to talk to you about today, and this is one of the more simple nuggets that I kind of picked up from this weekend, but it was one of those simple nuggets that I needed. Because sometimes in my head I get things over complicated, I get excited and I try to build super complex things. I think that for most people, I’m still, my funnels and my concepts and my process flows are still pretty simple. I’ve seen some of your guys stuff, you send me over my maps and things and they’re insane. I open them up and I just want to go back to bed because they’re so stressful. So mine are pretty simple, but I still have some things happening. And a couple of things, one thing I shared in the mastermind was about, in Clickfunnels now, when you join Clickfunnels, there’s a 21 day ignite your funnel process that we take people through. Basically each day you get a short 3 to 5 minute video and I give you one task to do over 21 days. There’s a whole bunch of reasons and strategy behind it, and I’m not going to go into it now, its outside the context of this podcast, but it help reduce our churn by almost double digits. It was insane. It got people consuming our software and a whole bunch of other really cool things. So I was like, man that would be cool if someone came into Clickfunnels and go through this big indoctrination process, they start using our software, consuming, we help build a relationship with them, it’s just really powerful and a really cool strategy. So then one of the couples in the Inner Circle, Brandon and Kaylin, they’re in the weight loss space. They’ve been doing perfect webinar, they’re crushing it, they’ve been doing Periscope webinar, just like I talked about with you guys 50 episodes ago, they killed it on that twice now. They’re just, they’re doers, they’re cool, I just really enjoy them and watching them. One thing that was cool that I saw that they were doing, they have their Facebook Live’s where they’re promoting a webinar on Facebook Live, they’re promoting a product or something like that, but in between they’re doing a lot of cool training stuff. And so she talks about a cool concept, and at the end of it she’s like……oh wow, I just drove by this truck that’s jacked up on a…..that was really weird. Sorry. A.D.D…. Okay, so they do these things and they just push to the end, and I can’t remember the….dangit, they’re going to kill me for not knowing this, but they have a domain name, it’s something like freefaststart.com, or faststartweightloss or something like that. And they’re like, “Hey go get your free fast start guide. Go right now.” And they always push people to this free thing, which is an opt-in. People opt-in and they go through their on-boarding indoctrination process through email. I think last month they got 50 thousand opt-in’s through that little channel, which is crazy. I was like, right now I have all these other squeeze pages, I’m driving people to all these places and all sorts of stuff, which is good, but what if I had just one squeeze page that I focused on instead of 20 and that was the goal to get people into that.  So I think I bought freefunnelfaststart.com or something like that. I probably should check out the domain names before I promote them live. It’s something like that; it’s not live yet anyway, so it doesn’t matter. So that’s kind of the thing and I’m going to use that as a call to action in everything that’s not selling an actual product. So it’ll always be pushing everyone into that. And then my thought is treating that kind of like, doing an indoctrination process when someone joins Clickfunnels that I’m doing to my list. I need to take them through an indoctrination process, which is similar to what we talked about with soap opera sequence, those type of things. But I was like, we’ve got a big product range and in my mine, there’s an order that people should consume our products, so I’m going to use that and make this really fun, exciting. I don’t know how many days it’ll be, 20, 40, 50 days, but walking them through this concept. Some will be teaching, some will be referencing, “Hey go get the book.” “Hey get on this webinar.” Or something, and push them through our product line and product offerings, while teaching, educating along the way and using it like a funnel fast start. Here’s the fast start. Come through this process. Now everyone who enters my world goes through this process, they get indoctrinated, they go through my soap opera sequence, they build the relationship with me as the attractive character, but the time they end the process, then they can come in our normal, Seinfeld sequences. They’ve been indoctrinated; they’ve kind of gone through this really cool process. Anyway, it’s not something new. We talked about it in the Dotcom Secrets book, taking you through a soap opera sequence, but I think that after doing it as a consumption sequence, after somebody joins Clickfunnels and they see the power of the 21 day, daily chunked out videos, I think I’m going to use that in our actual email sequence and then make that become the core focus of where we try to drive all the traffic. So, I don’t know, I’m excited. I’ll be testing it out and I’m sure I’ll be bragging about it as we go through. But that’s kind of the one little nugget, again it’s one of those little tiny things they just mentioned in passing and I bet most people didn’t even catch it in the group, but I was like, “Whoa.” You know that feeling when someone says something and it wasn’t the big aha, but you have the big aha and everyone else is just quiet and you’re seeing this thing, everything starts, all these connections start being made instantly. That’s kind of what happened in my head. So I’m trying to explain the connections here, I have no idea if I explained it right or if the connections will make your connections. But it was super cool. Anyway, there’s just one little nugget, I hope that was useful for you guys. Alright now, last thing because I’m about one minute away from the office. I was really nervous about this last Inner Circle group, because we had less people just because of circumstance, but a bunch of overseas people in that group that couldn’t make it, things like that. But what was cool, because of that we had a little less time, or a little more time. So we gotta do some extra sessions, which was cool. So I did some training sessions and then twice we had people who were kind of working on webinars, they just weren’t quite hitting it yet, so instead of just trying to coach them through and then move on to the next person, I was like, “Alright.” And I jumped out of my seat and walked up to the front. I sketched out their whole webinar and then I pitched the webinar for them live. I did it twice and it was cool. I think it was cool, I thought it was cool. But we basically just built the entire webinar for them and they gotta watch me pitch it and they recorded it and then had this tool that they could go pitch. So it was pretty cool. I’m curious how many of you guys would pay me a crap-ton of money to just write your webinar pitch and then pitch it for you real quick and then you guys can just copy my pitch. That’d be pretty cool actually. Alright I’m at the office. I’m going to bounce and get back to work, and I’ll talk to you guys soon.

If this works, this might be my new favorite way to sell. On today's episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he'll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it's a very special day for a lot of reasons. One, it's Friday, number two is it's the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can't remember what we called it. It's either Funnel Fridays or Friday Funnels. I think it's Friday Funnels, no Funnel Friday. Oh crap. Anyway, I'll learn it more as we keep doing it. But I think I've figured out a cool new way to sell stuff that's going to be really, really, really, really cool. I hope all you guys knock me off because I'm pretty sure it's the coolest thing ever. If you look at our typical sales process, we're driving ads, we're doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don't. And then there's upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they're people, they get your emails and their doing stuff, but they're not actively engaged into any kind of sequence. So I'm like, how do you….what do we do for all those people? Because I'm sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it's all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it's the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn't at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it's funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we'd do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it's like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don't whatever. So we have these limited beliefs. So there's one thing and the second thing, maybe that's the third thing now, I can't remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here's me using Clickfunnels.” And they're like, “I wish I had Clickfunnels.” And then I'm like, “Here's me using Funnel Scripts.” And they're like, “Funnel Scripts is awesome.” “Oh here's me using Funnel University.” And they're like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell's not only”….what do they say on hair club for men? “Not only the president, but I'm also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that's the thought. Today's day one. And it's either Funnelfridays.com, or fridayfunnels.com, I can't remember, but I'll learn that better and get back to you on it. But basically what I'm doing is there's a page and at the top of the page is a Google Hangout, I'm doing the Google Hangout live and what we're going to do, I'm going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I'm hoping there's going to be a bunch of different boxes in the office when I show up so that I can pick one. So we're going to pick one and then we're going to live build out a funnel. I'm going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I've got to get the funnel done before the clock hits 0. It's going to be and Jim Edwards is coming on because he's going to write the scripts in Funnel Scripts. I'm going to be busting out the funnel inside of Clickfunnels. We're uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it'll be cool. And then down below it'll be like, “Hey get your funnel stuff. Number one, here's Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it's pushing them to all of our core offers. It's kind of funny, back, this is rewind time, it's pre-podcast, maybe it's right when the podcast started, I don't remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we'd tell everybody, “Hey, we're coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it's kind of the same thing, we're going to do this Funnel Fridays each Friday and then we'll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it's not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it'll show the most recent episode and then when the new one comes, it just floats out for the new one, so it's a really cool process. So that's what we're doing. And then the other thing we're doing, we're having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we're going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I'm doing it, which will hopefully get people more excited because we'll get Facebook Crew all coming over as well. That's kind of the game plan. So it's going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I'm late. I was supposed to get to the office an hour and a half ago, I slept in. Now I've got 45 minutes to promote it, set it up, figure out what funnel I'm going to build, blah blah blah, and all that other fun stuff. So that's what's kind of happening now. I'm really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It's all about operation consumption over here.  That's my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it.  And I think that'll be a big difference for us. So that's what I got you guys. I hope that gives you some ideas for your business, for your products. I think it's something that any of us and all of us should be doing. But I will set the model, I'll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it's going to work. Alright, that's what I got for today. Thanks everybody, I'll talk to you guys soon. Bye.

If this works, this might be my new favorite way to sell. On today’s episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he’ll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it’s a very special day for a lot of reasons. One, it’s Friday, number two is it’s the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can’t remember what we called it. It’s either Funnel Fridays or Friday Funnels. I think it’s Friday Funnels, no Funnel Friday. Oh crap. Anyway, I’ll learn it more as we keep doing it. But I think I’ve figured out a cool new way to sell stuff that’s going to be really, really, really, really cool. I hope all you guys knock me off because I’m pretty sure it’s the coolest thing ever. If you look at our typical sales process, we’re driving ads, we’re doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don’t. And then there’s upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they’re people, they get your emails and their doing stuff, but they’re not actively engaged into any kind of sequence. So I’m like, how do you….what do we do for all those people? Because I’m sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it’s all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it’s the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn’t at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it’s funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we’d do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it’s like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don’t whatever. So we have these limited beliefs. So there’s one thing and the second thing, maybe that’s the third thing now, I can’t remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here’s me using Clickfunnels.” And they’re like, “I wish I had Clickfunnels.” And then I’m like, “Here’s me using Funnel Scripts.” And they’re like, “Funnel Scripts is awesome.” “Oh here’s me using Funnel University.” And they’re like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell’s not only”….what do they say on hair club for men? “Not only the president, but I’m also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that’s the thought. Today’s day one. And it’s either Funnelfridays.com, or fridayfunnels.com, I can’t remember, but I’ll learn that better and get back to you on it. But basically what I’m doing is there’s a page and at the top of the page is a Google Hangout, I’m doing the Google Hangout live and what we’re going to do, I’m going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I’m hoping there’s going to be a bunch of different boxes in the office when I show up so that I can pick one. So we’re going to pick one and then we’re going to live build out a funnel. I’m going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I’ve got to get the funnel done before the clock hits 0. It’s going to be and Jim Edwards is coming on because he’s going to write the scripts in Funnel Scripts. I’m going to be busting out the funnel inside of Clickfunnels. We’re uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it’ll be cool. And then down below it’ll be like, “Hey get your funnel stuff. Number one, here’s Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it’s pushing them to all of our core offers. It’s kind of funny, back, this is rewind time, it’s pre-podcast, maybe it’s right when the podcast started, I don’t remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we’d tell everybody, “Hey, we’re coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it’s kind of the same thing, we’re going to do this Funnel Fridays each Friday and then we’ll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it’s not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it’ll show the most recent episode and then when the new one comes, it just floats out for the new one, so it’s a really cool process. So that’s what we’re doing. And then the other thing we’re doing, we’re having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we’re going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I’m doing it, which will hopefully get people more excited because we’ll get Facebook Crew all coming over as well. That’s kind of the game plan. So it’s going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I’m late. I was supposed to get to the office an hour and a half ago, I slept in. Now I’ve got 45 minutes to promote it, set it up, figure out what funnel I’m going to build, blah blah blah, and all that other fun stuff. So that’s what’s kind of happening now. I’m really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It’s all about operation consumption over here.  That’s my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it.  And I think that’ll be a big difference for us. So that’s what I got you guys. I hope that gives you some ideas for your business, for your products. I think it’s something that any of us and all of us should be doing. But I will set the model, I’ll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it’s going to work. Alright, that’s what I got for today. Thanks everybody, I’ll talk to you guys soon. Bye.