Podcasts about funnel scripts

hero achieve help others cf jim edwards funnel scripts

Play Episode Listen Later Oct 12, 2021 19:16

This episode is part two of Dave's interview with Jim Edwards (a.k.a copywriting master and founder of the innovative copywriting software Funnel Scripts). At the start of the second half of their conversation, Dave asks Jim an unexpected question: How did you gain the experience that taught you how to identify who your real customers are and how to write copy that really speaks to them? Jim relates how his curiosity as a child and his struggles as a young entrepreneur led him to be able to deconstruct the Hero's Journey and help create the bridge between a customer's current identity and their ideal identity. Copywritingsecrets.com Funnelscripts.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

How To Find Who Your Who Is - Jim Edwards - CFR #584

cf jim edwards funnel scripts

Play Episode Listen Later Oct 7, 2021 26:48

The copywriting king himself joins Dave for an interview so wisdom-packed it had to be separated into two parts! In this first segment, Jim and Dave discuss Jim's framework for discovering who is the ideal "who" for you specifically. Though it may seem counterintuitive, Jim explains how the key is first defining you before your who (a.k.a your audience). By establishing your knowledge, your experience and your market you'll be well on your way to better serving the "who" that is best for you. Copywritingsecrets.com Funnelscripts.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

How to Turn Your Knowledge Into Software

covid-19 meaning software talked trello google docs clickfunnels russell brunson marketing secrets dan kennedy magnetic marketing two comma club wake up warrior bill glazer garrett white alison prince funnel scripts

Play Episode Listen Later Sep 1, 2021 8:46

Here is a trick to increase your stick rate, increase your perceived value, give you the ability to charge more, all while making your customers stick longer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. For today's episode, I want to quote myself. "If you are good at something, you should turn it into software." All right, everybody, hope you guys are doing awesome. I am heading home from the office today. And there's actually a really cool mastermind group that I'm part of, that meets once a year. And they have not met in almost two years now, because of the whole COVID thing. And they're meeting right now, and I'm not able to be there. And it's breaking my heart. But I got a message from my friend, Alison Prince, who is there. And she said, "You've been being quoted three or four times." I said, "What are people saying about me? My ears are burning. Tell me, tell me." And she said that someone quoted, and she read the quote, which was basically something I said last year. The event which is Whatever you're good at, just turn that into software. And I want to give you context, because this group is some of the best personal development gurus in the world. Literally, the who's who. You would know probably 95% their names. And most of them have courses. They got products. They got podcasts. They got YouTube channels. They got all these things where their teaching their stuff. And all of them have bigger reach, bigger following, bigger list, bigger everything than I do. But the reality is, I think, for the most part, I make more money than almost all of them. Not all of them. There's a couple that I'm gaining on. But as a whole, pretty substantially, I make more money than most of them. And when they were talking about last time, I was like, "You guys are all brilliant. You have these ideas. You have these things, but you're selling it as a course. And a course is good. But, man, if you could turn that course into software, it would change everything." And like, "Oh, that doesn't work for me." And I was like, "Yes." You have to understand their art is personal development, right? My art is building funnels. And so for years, I did courses, teaching how to build funnels, and how to lay them out, and how to write copy, and how to do these things. But it wasn't through until we turned our knowledge into software that my businesses went from good to insane, right? And you think about Funnel Scripts, right? We taught people how to write copy for decades. And nobody wants to buy copywriting, so we turned it into software, and boom, Funnel Scripts is a Two Comma Club ex-award winner. Talked about building funnels, and how to do it, and the strategy. But it wasn't until we turned into software that it blew up. I've watched Garrett White recently. Garrett White, if you know, he did live events where men came out to Wake Up Warrior. And he would take them down the beach, and he'd beat them up, and he would make them tough, and turn them into men. And it's amazing, right? And he did that for five or six years doing events every single month. And then, now he stopped those. He shut them down. And now he's turning what he does into software, where you log in to software, you do the thing, you read the thing, you read the message. You listen to the app, you check the thing off, and you're doing the things. And he's transitioning it from information to information blended into software. And so for you guys, I want you think about that. In fact, let me step back. One of my very first mentors, a lot of you guys know this, is Dan Kennedy and Bill Glazer were my first two big mentors. And in their company, Magnetic Marketing, they have a newsletter where they sell access to the monthly newsletter, right? And one of the things that Bill used to always talk to me about is he's like, "You have to have in any kind of continuity, you got to build in pain of disconnect." Meaning, it gets harder for somebody to leave, right? And he said, "The biggest problem in their business was there was no pain of disconnect." People were buying the newsletter, which was great, and it's great recurring income stream. But if something happened, right? Their credit card failed, some bills happen, whatever. First thing to go is info, right? This has been helpful, but I don't have to have this membership. I don't have to have this newsletter. I don't have to have these things for whatever reason. So they're able to cancel them really quickly and very easily, because there's no pain of disconnect. Whereas, ClickFunnels right now, when someone gets an account to ClickFunnels, and set up their site, they set up their funnel, and things are happening in their thing. They have their email list, and they've got things happening. If things shift, and things get hard, and things happen, the last thing they're going to cut is ClickFunnels because the pain of disconnect is so high. They stop paying their bill to ClickFunnels, their business falls apart, right? I remember in the continuity business, when we were doing membership sites and stuff, people would go three, or four, or five months, stop paying. We've been hounding him, trying to get him to pay things like that. Whereas, ClickFunnels is opposite, right? Someone stops paying, sites go down. And within five minutes, they're calling us like, "Oh, here's my credit card. Let me update it." Right? It just shifts the thing, because the pain of disconnect is so high. And so, the problem traditionally with information products, or coaching, or things like that is that there's no pain of disconnect, right? People have it, they can cancel it. And it's simple to do because there's no pain of disconnect. But as soon as you take your course, right? And you turn it into software. Now someone's logging in, they're going in, they're filling out things or taking notes. They've got things they're building up. Now all these things are there. They're stored in the spot. And if they were to cancel, they lose all this information, right? And so, how do you turn your knowledge, the things you're good at into software? I just want you guys thinking about that. We've done it a couple of times this year. One of them recently, and the site's not live yet. It maybe live by the time you guys hear this. But if you go to braindump.com, we have a process that we use to brain dump, and get the ideas out of our head. And we taught it to people. I showed them how to use it in Trello. I showed people how to do it in different ways, to do in Google Docs. And this is how we brain dump our ideas to write a book, or create a course, or do different things like that. And it was good. Some people paid for us, most people wouldn't, because it was like, "How would I pay you to show me how to brain dump my ideas?" And so, we took this idea, this skill set, this knowledge we have, we turned into software. And the software now allows you to brain dump stuff. And what's cool about it is, number one, it makes the process so much simpler, so much easier. I can just give it to people. They can do it very fast, very easily, which is exciting. That's number one. My number two, is now there's a pain of disconnect. If you spend a week, or a month, or year brain dumping your ideas into our software, you don't want to cancel, because if you do, you lose all the stuff you've brain dumped, right? You lose all your notes, your ideas, all that stuff disappears with you. And so, the pain of disconnect is very, very high. Whereas, if you bought a training course, let's say, you're paying 30 bucks a month to go through my course in how to brain dump your ideas. After month number one, I get the gist, right? I already listened to it or I don't need it any more, whatever. It is easy to cancel. Whereas, the software, now you're part of it, you're probably going to use it forever, right? And so, just want you thinking through those things, right? How do you take what you know, and turn into software? When you do that, you're going to increase your valuations. Your company will be worth more. You increase your stick rates. Your stick will be longer. You increase happiness. People feel the increased perceived value, software feels more expensive than courses, and about a million other things. So anyway, I thought it was cool because they quoted me today during the mastermind meeting. And I wanted to share the quote with you guys, since I'm not able to hang out with all my friends who are super cool. And literally, these people that are changing the world, and I can't be there with them, which is too bad. But at least, I'm doing something cool here as well. So anyway, I don't want to complain about not being there. I stood back for a very important and very cool reason, so no stress. But hopefully, that helps you guys. With that said, I'm home, I'm going to play with my kids, which is the number one reason why I was not able to go. I'm going to go have some fun with them. So appreciate you guys. Thanks so much for listening. And go figure out how to turn your ideas into actual software. Thanks so much everybody. And we'll talk soon.

How to Take Away The Tech and Copy to Grow Your Clients' Businesses - Karl Krummenacher - CFR #558

ceo tech businesses coo takeaways mastermind copy cf clickfunnels mindshare funnel scripts

Play Episode Listen Later Jul 8, 2021 29:56

Karl is an Inc 500 CEO, and has served as president, COO and CEO of private and publicly held companies for over 20 years. A lifelong entrepreneur, Karl is currently CEO of Mindshare Collaborative and provides strategic coaching to members of its elite Mastermind and Strategic Practitioner Program. The Mindshare Collaborative is a thriving community of over 25,000 accredited health professionals working to share their life-changing expertise or just grow their local practice. Karl's specialty is helping these ‘non-marketers' grow and scale their businesses while adding additional leverage streams of income so they are able to have a healthy practice while helping others be healthy as well. Dave and Karl discuss how Mindshare gets rid of client overwhelm by removing the obstacle of learning marketing, tech and copy from the equation. How? Karl goes into depth on how introducing clients to ‘partnership tools' such as ClickFunnels and Funnel Scripts allows Mindshare to provide professionally pre-built funnels and offers for clients and guide them step by step through the process of deconstructing and personalizing these tools to fit their niche. mindsharecollaborative.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

17. Isn't Money the Root of All Evil?

Monetization Nation Podcast

Play Episode Listen Later Feb 21, 2021 11:08

This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I'm Nathan Gwilliam, your host. In today's episode we're going to discuss the common misconception that money is evil, and share some great stories of entrepreneurs who generated wealth, and used that wealth to do some amazing things. Jim Edwards Using Wealth to Save Lives Jim Edwards is the author of Copywriting Secrets and the creator of a highly successful software product called Funnel Scripts, which my company has used. When Jim graduated from college with a history degree, he had no idea what he was planning on doing next. He quit or was fired from 7 different jobs in his first 18 months out of school. Through some turbulent years of many ups and downs, Jim eventually learned to publish books, create DVD courses, and sell coaching programs. Thanks to these programs and his entrepreneurial spirit, he went from being bankrupt and living in a trailer park to making $400,000 in just three months and paying off his house in 18 months. His Copywriting Secrets book and Funnel Scripts software generated more than $10 million within the first year of launch. Jim's son-in-law was part of the military and was deployed to Iraq. When his son-in-law was deployed, Jim went to the commanding officer and asked “what does your unit need?” Jim wanted to do anything he could to make sure this young man made it home safely. The commander gave Jim a wishlist of all the equipment that he'd like to have to help keep his unit safe. Jim replied that he would take care of it. The commander asked Jim which of the equipment on the list he'd be able to supply, and Jim responded “all of it.” Because Jim had been so successful at monetizing his business, Jim was able to purchase and provide everything on the commander's wishlist for the entire unit. One dark night in Iraq, Jim's son-in-law was driving with his unit in their Humvees when an IED exploded beneath his Humvee and destroyed the vehicle. In the pitch black and confusion of the wreck, the unit drug themselves out of the Humvee while they were bombarded by enemy fire. As the soldiers fought for their lives, the medic on the squad flipped on his headlamp to check on the soldier who was fighting next to him. With that light, the medic quickly saw that the soldier was bleeding out badly. The medic quickly patched up the soldier and the soldiers were eventually rescued. When they were back at their base, the medic approached his commanding officer and asked him to thank whoever had provided the headlamps. He told the commanding officer that without that headlamp, the soldier next to him would have died because he wouldn't have been able to see well enough to know he was bleeding out. The commanding officer then told him that the headlamps had been provided by the injured soldier's father-in-law. Jim had been blessed with wealth by God. He had chosen to use that wealth to do good, and as a result, he saved the life of someone he loved… the life of his daughter's husband… the life of the father of his grandchildren. Money vs. Love of Money Some people may question, or even criticize me, for investing my time and other resources into building a business that focuses on helping business leaders make more money because they feel “money is the root of all evil.” I believe the bible verse these people are referring to is 1 Timothy 6:10. This is actually one of the commonly misquoted and misunderstood verses of scripture. It is so commonly misunderstood that many people feel guilty about generating profits and wealth. Some people believe that profits and wealth are a sin and that poverty is a virtue. Here is the actual scripture: “For the love of money is the root of all evil: which while some coveted after, they have erred from the faith...." (1 Timothy 6:10, KJV) This verse does not say “money is the root of all evil.” It says “the love of money is the root of all evil.” Huge difference. Money itself is not evil. We all need money to provide for ourselves and the people we love. Orphanages need money to care for children without families. Charities need money to accomplish their charitable causes. Money builds churches, schools, hospitals, and homeless shelters. So, what is the “love of money”? The love of money is putting the pursuit of money or materialistic things before God. The love of money is greed, and not using the money with which God has blessed us to help others and do His work. Parable of the Talents Matthew 25 records a parable Christ taught about talents. In this parable, a Lord was leaving for a faraway country. Before he left, the Lord gave his first servant five talents, his second servant two talents, and his third servant one talent. Talents were a unit of money used at the time of Christ. When the Lord returned, he had a reckoning with the three servants. The first servant reported that he had traded with the five talents and doubled them to be ten talents. The second servant reported he had invested the two talents and doubled them to be four talents. To the first two servants, the Lord said, “Well done, thou good and faithful servant: thou hast been faithful over a few things, I will make thee ruler over many things: enter thou into the joy of thy lord.” However, the third servant reported that because he had been afraid, he had buried that one talent and not done anything good with it. The Lord called the third servant wicked and slothful and said that he should have invested the talent wisely. The Lord then rewarded the first two servants abundantly. But, he took the talent from the third servant and gave it to the first servant, and cast out the third servant. What can we as entrepreneurs learn from this parable of the talents? God gives talents to all of us, and he expects us to use those wisely to multiply our talents and do good things with them. As entrepreneurs, we have talents to create businesses, products, services, jobs, and wealth. God wants entrepreneurs to create successful businesses that can provide well for themselves and the people they love. He wants us to create quality, ethical products and services. He wants us to create good jobs so our employees can provide well for themselves and the people they love. He wants us to use our wealth to help other people. I'm going to share some examples of successful entrepreneurs who have been wise stewards with their entrepreneurial talents, have generated great wealth, and have then used that wealth to do God's work and help a lot of people. Tony Robbins, Motivational Speaker and Coach Tony Robbins is one of the most successful motivational speakers and coaches in the world. According to Inc, Tony Robbins is involved in 31 companies--12 of which he actively manages--to the tune of a reported $5 billion in annual revenue. His family grew up in impoverished financial circumstances. They often didn't have food to put on the table. However, one Thanksgiving, a generous person provided Thanksgiving for Tony's family. As a result of that kind act, last year alone, Tony's charity Feeding America provided meals for more than 100 million people that couldn't afford a meal. David Health, Co-Founder of Bombas Davide Heath is a co-founder and CEO of Bombas, a company that makes high-quality socks. Because socks are the most-requested clothing item in U.S. homeless shelters, for every pair of socks they sell, Bombas donates a pair of socks to someone in need. Each day a new employee joins Bombas and before they are allowed to do anything else, they are given 10 pairs of socks and are asked to walk around the city to hand them out, while interacting with the people on the streets. Bombas is just about to hit their millionth pair of socks donated, in their third year of operation. Bill Gates, Co-Founder of Microsoft Bill Gates famously made his initial fortune as a co-founder of Microsoft. Bill and his wife Melinda have given away more than $45 billion to charities over the years (source: CNBC), including the Bill and Melinda Gates Foundation. That foundation and its partners are credited with saving more than 122 million lives through their childhood vaccination programs, and nearly eradicating several tropical diseases (source: The National News). Paying for My Honeymoon When my wife and I were engaged, we planned to travel to a tropical island for our honeymoon. However, as the date of the wedding came near, the financial situation of my young business did not make it possible for us to have the funds to go on that honeymoon. Instead, one of our generous investors made it possible for us to stay in a cabin for our honeymoon the week after we were married. My wife and I have been forever grateful to this man and his generosity, and we like to pay it forward for other newlywed couples. Charitable Causes Need Monetization Nearly any charitable cause requires funds to operate, which often originate from people who have been successful at monetizing a business, whether it be from the owner of the business or the people who received compensation from that business. Without these funds from business monetization, most charities would be unable to do the good they're trying to accomplish. Most of the things that really matter in our lives, such as health, family, relationships, service, and faith, require money and time that we can only give if we have enough to share. Helping Orphans Find Homes Here's an example from my Adoption.com business. Some people think you shouldn't talk about making money in the adoption community. At Adoption.com, we make money in certain areas of the business, such as selling advertising sponsorships because it then gives us the resources we need to do other projects that help many children and families. For example, we have a photolisting with thousands of children waiting to be adopted but we don't charge anything for the foster children to be listed in this photolisting. We're able to provide this free community service and help children find loving, forever families thanks to monetization in other areas of our business. Monetization Can Help Us Accomplish the Things that Really Matter Money itself is not inherently evil. However, the love of money, or greed, can defocus and distract us from the things that really matter. Money can provide the means for us to take care of ourselves, the people we love, to serve others, and to make a difference for good in the world. The goal of Monetization Nation is to help us earn more money so we can be good stewards and have the resources to take care of the things that really matter. Join Entrepreneurs of Faith If this episode of Entrepreneurs of Faith resonated with you, please subscribe for FREE to Monetization Nation so you can receive an Entrepreneurs of Faith each Sunday. Subscribe to the Monetization eMagazine. Follow the Monetization Nation Blog. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher. Connect with Nathan on Linkedin. Follow Monetization Nation on Instagram. Follow Monetization Nation on Twitter. Share Your Story How have you seen money used to make a difference for good? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/17-isnt-money-the-root-of-all-evil/

HOLY CRAP... Did You See The Five Day Lead Challenge?

business figure russ landing funnel clickfunnels russell brunson holy crap marketing secrets leadpages jim edwards ofa dylan jones one funnel away funnel scripts

Play Episode Listen Later Jan 6, 2021 12:20

A glimpse behind the scenes of what’s happening inside of the five day lead challenge. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. welcome back to a very late night edition of the Marketing Secrets podcast. Today I want to talk about the five day lead challenge, the new OFA and a whole bunch of other, really, really cool things. All right, everybody. So I hope you're watching what I'm doing, even if you don't buy my stuff. That's cool. I get it. But hopefully you're watching what I'm doing. I'm trying to give you guys an education in marketing every single day. I could really, really, really easily just be done. I don't need more money. I don't need more things. Business is running, sales are happening. I'm good. But I keep doing this for a couple reasons. Number one, I love this game. It's so much fun. Right? I'm addicted to it. I'm not going to lie. I can't stop. It's really, really fun. Number two, I feel like half of my role here at ClickFunnels, if not all my role is to do things that you guys can model and have success with in your business, right? And so I want to just talk to you guys about what I'm doing right now, so you can look at it and hopefully you can model it inside of your business. Okay? A lot of you guys know that man, two and a half, three years ago, we launched our first ever One Funnel Away challenge. And hopefully most of you guys have had a chance to go through it. We've had over 70,000 people go through it. If you haven't gone through yet, go to onefunnelaway.com and join it. In fact, now's the time to join it because starting Monday. So you guys are going to be getting this on a Wednesday I believe. On Monday is the new OFA. It's the first time I updated it in two and a half years. I'm doing it live for 30 days. So if you haven't done yet now is the time, okay? But we did that. We've run it. And it's been running for a long time and it's been amazing. It's helped people build funnels, it's helped people understand, ClickFunnels, our culture, our everything. And it's been awesome. We decided this year to go back and to redo it. And as I was brainstorming and planning out, I'm like, "The one problem with the One Funnel Away challenge is that somebody has to know what a funnel is to want to do the One Funnel Away challenge." I went to my mom, I'm like, "Hey, want to do the One Funnel Away challenge?" She'd be like, "What's a funnel?" Well, my mom would know because ClickFunnels. But most people will be like, "What are you even talking about? You sound crazy." Right? And yeah, the challenge has been very successful. So I started thinking, "Okay, how to take one step back to open up our net even wider?" If people in business don't know what a funnel is, what is universal? What is the thing that people know and they understand? And for me, the thing that people know and they understand is a lead. In fact, it's interesting. I don't know if you guys all remember when we started this game five and half, six years ago, seven years ago now, whatever it was. Our big competitor was a site. It was a company called Lead Pages. And I used to tease them and have fun with it because they created pages that in fact, it was a funny story. The very first marketing that we ever went to, the two sponsors were ClickFunnels and lead pages. And it was this little tiny hallway and they had their booth there and we had a booth right across. And then funny about this is Todd's wife, Ashley was... It was just basically me, Todd Dylan, a handful of people. And Todd's wife was at this event. And we made these big, huge signs that had a fun landing page, order form, thank you page, upsell, downsells, membership site. And just a really cool little like banner. And then on top it said, "Can your landing page software do this?" And so we're literally three feet away from their booth across this little tiny hall and they're like, "Landing page software." And then ours is, "Can your landing pages offer do that?" We had t-shirts that had it. It was awesome. Okay? And it's funny, because for me, when I first got in the game, I'm like, "Hey, people use lead pages to generate leads." And then they come to us because they've realized that then they need more just leads. They need a funnel. And it was funny because I had somebody one time asked me like, "Why do you hate Lead Pages so much?" I'm like, "I don't hate Lead Pages. Lead Pages is literally the best front end out there in the market for us. They're one step ahead, one step earlier in the conversation to a customer." I have to explain to you what a funnel is and all these sorts of things. And so you go one step backwards to a lead, it was like every business knows what a lead is. There's no company online in the world that offline, online that doesn't know what a lead is. And so Lead Pages did great because it was so simple. Like, "Wait, you need leads?" "Yeah." "Get a lead page." "Okay." And people did it. And then we came in saying, "Hey, leads are good, but do you want to sell something? Okay, here's the funnel." And so they were our best lead source back when they were growing. They haven't grown in years, but for a long time, I loved it. So I was thinking about this. I'm like, "One Funnel Away challenge is awesome, but how do we go broader to cast a net that's even bigger?" And so I started thinking about Lead Pages. I was like, "Well, we should do a lead challenge and build a very simple lead funnel, a two-page lead funnel. Show them how to build a lead magnet, a lead funnel an email sequence, and then drive traffic." And so that's when this whole concept of the five day lead challenge was born. Okay? And the five day lead challenge is free. In fact, a lot of you guys are probably in it right now. I think by the time this comes out, it'll be day three of the live lead five day lead challenge. And I'm doing this challenge for free and it's live this first time around. And I'm doing it. And what's crazy is when we launched this thing about 30 seconds before I stepped on stage, we refreshed the stats we just passed 35,000 people that had registered for it. And so far of all the things I've ever done, that's the most people that have ever registered for anything I've ever done. So the numbers are insane. Now obviously ClickFunnels has a lot of momentum now, as we always do, which is exciting, but also it's something that everybody can grasp, like leads. I need leads. I don't care if you're network marketer, internet marketer, chiropractor, doctor, dentist, you need leads. And so the lead challenge made sense. It was broader challenge. But also notice this is a free challenge. One Funnel Away challenge costs a $100 for somebody to go through. Where this one's completely free. So it's cast a bigger net. It's free. They come in. They go through this five day process. And in the process, we help them to figure out to understand here's what a basic funnel looks like. Here's how to build a lead magnet. Here's how to put these pieces in place. And the end of the five day challenge, then we're going to invite people to take the next challenge, which is the One Funnel Away challenge. And the new version of the One Funnel Away challenge I'm really excited for. It's brand new from the ground up. If you've done it in the past, you should do it again because this is completely different. It's me teaching it live every day for 30 days. And we're building a very certain, very specific type of sales funnel. One that I love. One that I use a lot. And that's where we'd be teaching, excuse me, teaching everybody how to use. And so I wanted to share it with you guys for a couple reasons. What's your version of the five day lead challenge? Obviously whatever you're selling, there's probably some sub market or say sub something, right? You're targeting certain people, but what's one step back? How can you cast that net a little bit bigger? And then can you do a challenge that's free, that's five days, that gets the cast the net in? They could bring somebody in and at the end of it, then you introduce them to the core thing you're trying to sell. As someone goes through the five day lead challenge, by the time they're done, they know what a funnel is. They know what a lead magnet is. They know what a framework is. They know what a lot of these core things are. Now they're ready for the One Funnel Away challenge. Whereas now we get people who try to come to One Funnel Away challenges. It's confusing. What is a funnel? What is this thing? And we're kind of starting before a lot of them are ready. And so that's what's happening. Anyway, I don't know if you've been watching the five-year lead challenge we got some really cool things. One of the original co-founders of ClickFunnels, his name's Dylan Jones. He's the one who built the original ClickFunnels editor. He came out of his semi-retirement and just built a new product called Onepager. And so I've been using Onepager in the trainings, have you guys noticed it? Every day, I teach a strategy live and then I give them a Onepager. And on Onepager is a video that shows the tactics. Because the tactics are hard to teach live in front of everyone. Like "Here, let me show you how to actually do the steps." It's really hard. So I teach the strategy live. I do it on whiteboard. They're like, "Oh, that's cool. I see the strategy. I understand what I'm doing." And I send the Onepager. The Onepager has a video. It's the tactical, let me show you me doing the thing. And then the Onepager lets them have forms and checklists, so they can actually make sure they do everything you're saying. It's really, really cool. And so what's awesome too, is I'm launching that new company, Onepager.io with Dylan. And day number two in the challenge we're teaching people how to build lead magnets with Onepager. Like I'm using now, I'm trying to get them using it. And so in the process of us creating this challenge, it's really cool because we're able to make money on a lot of different things. We make money when somebody buys Onepager in the future. We make money if somebody buys ClickFunnels. We make money if they sign up for the One Funnel Away challenge. And so by doing these challenges, you can introduce people to different products or services or things you sell. If you're a health person do a weight loss challenge and introduce them to your weight loss shake, and then your workout plans. You can introduce people to different things. Jim Edwards built a whole bunch of really cool scripts for people in the five day lead challenge that we're giving them for free to help them with every single step the copy they need in every single page. What's going to happen is people usually get excited by it. Like, "This is awesome." And then they're probably going to upgrade to FunnelScripts. So this free challenge is really cool because it teaches people, it gives them a result. By the end of the five days, everybody will have a lead magnet, they'll have a funnel. They'll have an email sequence and traffic coming into that funnel. But in the interim, they've had a chance to test all of our products and our services and try them out, see how they work. So what's your equivalent of the five day lead challenge? What could you do? What's something to cast a big net? What's something that introduces people to your core products and your services? What's something that when someone completes the challenge, they leave with a tangible result? Not just like, "You're going to learn how to blah, blah, blah." It's like, "No, when you leave, this will be done. This will be finished." I want to give somebody a tangible so when they're done they're like, "Oh my gosh, I did this five day thing with Russell and I have a funnel, I have a lead magnet, have an email sequence. I need to do the, One Funnel Away challenge because I want to build a sales funnel. Let's go to the next step." if I can give them that result, they're more likely to come and do the next thing. So anyway, I just want to share with you because I'm in the middle of it. I literally just finished recording all the tactic videos a few seconds ago for the Onepagers for the rest of the funnel. And had some energy. I was excited and I thought I'm going to just kind of share this with you guys. But if you haven't seen it yet, go experience it. Funnel hack me. Even if you're like, "I know how to generate leads Russ." Like, "Cool. I don't care." Come follow the process. Half of what I'm doing is for you to model the process. Go to fivedayleadchallenge.com. The number five day lead challenge.com and go join it. Okay? By Friday of this week, when we finished the live, live version, it'll be an evergreen version and we will be driving leads there for forever. My goals in the next year to have over a million people go through the five day lead challenge, right? If I do that, if I get 10% to go to OFA, that's an extra 100 000 people through OFA. How many people does that bring to ClickFunnels? How many people does it to bring into Onepager? How many people does it bring into FunnelScripts? How many people does is it bringing to my world? How many books do I sell? All by doing this challenge on the front end. So anyway, look at it, model it for your business. Figure out how to replicate that concept and see what happens. And let me know how it goes. Thanks you guys so much for hanging out. I appreciate you all. Hopefully you got some guidance from this one. If you did, please go to Instagram, Facebook, wherever you post it, take a screenshot of this episode, tag me in it. I do see those. I do read the comments and it's so much fun to kind of see the takeaways you guys are getting from them. With that said, thanks for listening. I appreciate you all. And I'll talk to you all soon. Bye everybody.

How To Use Copywriting To Beat Your Competition

Play Episode Listen Later Oct 6, 2020 31:32

In this episode, I am talking with Jim Edwards, creator of FunnelScripts and author of the book Copyrighting Secrets. We dive into how Jim went from getting an Ivy League education to living in a single-wide trailer, to building a multi-million dollar business. Additional Resources:www.bizninja.comFind Jim over at https://thejimedwardsmethod.comYou can find the transcripts and more at http://blog.bizninja.orgBe sure to follow me on Instagram @bizninjaSubscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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How To Use Copywriting To Beat Your Competition

Play Episode Listen Later Oct 6, 2020 31:32

In this episode, I am talking with Jim Edwards, creator of FunnelScripts and author of the book Copyrighting Secrets. We dive into how Jim went from getting an Ivy League education to living in a single-wide trailer, to building a multi-million dollar business. Additional Resources:www.bizninja.comFind Jim over at https://thejimedwardsmethod.comYou can find the transcripts and more at http://blog.bizninja.orgBe sure to follow me on Instagram @bizninjaSubscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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One Of My Secret Shortcuts To Success

Tech Money Talks, Careers & Dropshipping w/Pro Dropshipper Brian McCumber, like GaryVee, Tim Ferriss

Play Episode Listen Later Aug 17, 2020 12:52

This is one of the keys we used to grow our company initially that I totally overlooked and forgot to talk about. On this episode you’ll hear Russell talk about a strategy he used a lot when he was getting started in business. You’ll hear about: Creating products for someone else and letting them keep 100% of the profit! How he continues using this strategy today (with Tony Robbins!) And how these products/services may seem like failures in the short term, they help build your online presence in the long run. So listen in to find out how you can use this strategy in your business. ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets Podcast. Today, I am streaming to you from an amazing cabin out on a lake with my family. And as I've been sitting here, just thinking away from my computer for a little while, I started having some realizations about one of the biggest keys that helped me get success initially, that I forgot about. And I've been watching some people who've been using this strategy and this concept strategically to grow their companies quickly. So I want to share with you some of my thoughts. All right. So when I first got started in this whole game, right? And it was interesting because I didn't have, we talk about resources versus resourcefulness. I didn't have any resources. My wife at the time was making $9.50 an hour. I had no job as a wrestler and we were living in apartment that was like $475 a month. So between that and grocery money, like the $9.50 an hour she was making did not go far. So we didn't have any resources. Right? So I get it when people are like, "I don't have the money, I don't have the resource." I was there. And so for me though, and this is before, even before Facebook ads, before all these things, it was like, how am I going be successful? And so what I started doing, and I didn't call it Dream 100 at the time, but literally we were going through and finding Dream 100 partners. Like I was looking at people. I was like following all the people in the market that I wanted to be in. And I was just so fascinated by them. I looked at what they were doing, how they were doing it, the products they create, what they were launching. I was on all their email lists. I read every email they sent out. This is before podcasting, even. If they would have had podcasts, I would have listened to them. But back then we did tele-seminars. I would get on all the tele-seminars. I was watching what everyone was doing. And I was like immersing myself in this market trying to understand, trying to get my finger on the pulse of what was happening and why it was happening. And who were the players and what were they doing? And why were these guys products doing so well? And what were the different hooks and the angles they use? I don't know, just watching. And I was mesmerized. I remember I felt like I had like stepped into this world with all these producers, all these people making tons of money. And I was just like a little kid in a candy store, just watching and observing. I remember looking at all these things and just thinking like, "Man, I don't know what to create. I don't what to do. I don't have any ideas. I'm not creative." But I was watching them and as I see people doing different things, I started getting ideas. And it's funny because I think so many of us nowadays, we have ideas for a product and so we go and we create this product and we create it. The thought is I'm going to create it, I'm going to go sell it, this is going to me by product. But for whatever reason that wasn't my initial concept. My initial concept was always like, what can I create with that person? I think part of it is because I had like the hero factor, or I was idolizing, whatever you want to call it. It was just like; there were these gurus who were so cool. How cool would it be to work with them? And so as I started creating, especially started having ideas, my first few projects were all like I never thought of like, let me create a product and have this person promote it. It was like, "How do I create something with that person?" And so I'd go back and I'd pitch them like, "Hey, you're really good at this thing. What if we create this thing together?" And like that became these things and I was trying to come to the table with something amazing. And I thought if I did all the work and I dealt with the heavy lifting and I gave it to them, they would promote it and it would be a win/win. And so I was in the role of like I'm going to do 100% of the work. They're going to do nothing, but I'm going to leverage their name and their credibility and their list. And so one example, one of the guys who I studied a lot at the very beginning was a guy named Alex Mandossian. And Alex is a genius and I remember at the time he had this course called, he had a bunch of courses. He had Teleseminar Secrets, he had a postcard. I think it's called PostcardMarketing.com or something like that. I don't know. It was a postcard course. About the same time, there was a network marketing program coming out called Send Out Cards and I was like, "Oh my gosh, Alex needs to send out cards. He's teaching people postcard marketing, this is a tool that works that way." And so I was like, "I want to create something with Alex that'll get people into this thing." And so I went through and created an idea for it. And I was like, "Here's the project. Here's the idea." And I mapped it all out. It took me a while to get a hold of him, get through all his gatekeepers. And finally I pitched it to him. I was like, "Here it is." And at the end he was like, "Well, what's in it for you?" And I'm like, "Dude, I just want to do this project with you. You can keep all the money. I don't even care. I just want you to promote it. And if we can get my name next yours." And luckily he eventually said yes and I killed myself on this project. Probably not the best example because that project didn't end up going anywhere, but that's how it worked. And I do that over and over and over again. Like all my early projects, they were co-branded. I found someone who was already successful, who had something. I brought something else to the table. I did all the work and they just promoted it. And that was kind of the thing and I was able to leverage their credibility and their things and it was awesome. And for a long time, that's how I started growing my company. I was piggybacking on the backs of all these other people. And I was co-branding products together. I do all the work, slap their name on it, and it was amazing. I remember I came out with a product called RSS Generator. And at the time Armand Morin had like 20 different generator products. I remember I created this whole product, spent a ton of money, energy, really expensive. And I remember designing the site and all of Armand's sites at the time had his head up at the top. So then I had the site designed with his head and my head on the top. I remember bringing it to him like, "Hey, do you want to add another product to your product line?" He's like, "What do you mean?" I'm like, "Well you have all these E-cover generator, header generator, blah, blah, blah. How would you like to own RSS Generator?" And I said, "Go check out the site." And he went to the site and there's the site done, it's finished, his brand, it's got his head on it and my head on and everything. And he's like, "Dude, that's amazing." I'm like, "You want to partner?" And he's like, "Sure." And I remember the next big seminar he promoted from stage this new project that me and Russell have been working on called RSS Autoresponder. It's crazy. Right now, we are about a week away from launching a big project with Tony Robbins and it's this new software we created that's insanely cool. And it was kind of the same thing. We build the whole thing and then came to Tony like, "Hey, this thing's done. You want to be part of it?" And he's like, "Yes." And so now it's Russell, Dean and Tony's software and Tony didn't do anything right, but he needs to show up, he put his name on it and we leveraged his credibility, his list and it'll be arguably the greatest launch in the history of the world, right? Again, to this day, I'm still doing it. And I start looking at like some of the people who've come into the click funnels world who are really, really smart, right? Jim Edwards is a good example of it. Jim came and he could have easily came to me and said, "Hey Russell, I have this software that writes scripts for people. You should sell it to your list." And I would have said, "No," but instead he came to me and said, "Hey, I have an idea. I have all this cool software. What if we made a new version for you? And I'm going to use your scripts from your books and we're going to build this thing and we'll call it Funnel Scripts." And then he pitched me on this idea. And I was like, "What do I need to do?" He's like, "Nothing. I will do all the work. I'll do all the effort. I'll do everything. All you got to do is you got to put your name on it and sell it with me." And I was like, "Done." And so we did that. You look at it now, it's been what? Three or four years since Funnel Scripts first came out and that one product alone has hit Two Comma Club X. Jim makes a lot of money every single month. And he did all the work for it, but he came and co-branded it with me. And it's this thing now that we sell every single day, like consistently. It in and of itself is a huge business, just this one thing. But he was able to come to us and kind of leverage our credibility. I think you got to start thinking about things that way, especially if you're just getting started. Instead of like just I'm going to create a product, I'm going to go drive Facebook ads and stuff like that, how do you latch on people who already have the credibility, already have these things? How do you co-brand something together? There's no rules. You can make anything you want. Another good example, inside of Two Comma Club X Coaching Program we're building out, having everybody do these summit funnels. And so we're launching a new company with the students to show them like in real time, this whole thing happening. And so we're doing a summit just like them. And we're asking people and we got somebody who we approached to be part of the summit who has a million person list. And they're like, "Oh, we can be part of the summit, but we're not going to promote." I'm like, "What would it take for you to promote?" They're like, "I don't know, what do you have?" And so we came back and said, "Well, instead of paying you 50% commission, what if we paid you 100% commission? And instead of this, what if we do this?" We just gave them everything and they were like, "Done." And now we've got somebody who's got a million person list who's going to be promoting our summit, which is insane. Right? But we had to renegotiate, figure it out. It wasn't so much it was co-branded, but same kind of thing where you're leveraging their credibility and giving them whatever it takes. Okay? I have friends in the past who have gone to affiliates and said, "Promote my product. We'll co-brand it and I'll give you 100% of the commission." Oh, in fact. Okay. Here's another funny, sorry. This story is kind of funny. Some of you guys know who Logan Paul is. I'm not going to give you my opinion on him or anything, but he posted on Twitter the other day that he'd give $10,000 to any influencer who could beat him in a wrestling match. And so obviously I was like, "Dude," so I wrote him back, I said, "I'll give a hundred grand if you win. And if I win, I'll give a hundred grand to charity, to OUR." And so I put it out there and it's been funny, I've been texting back and forth. I'm trying to set up this huge wrestling match with Logan Paul. And it's funny because if you don't know Logan, he's got like 20 million followers on YouTube. He's got 18 million on Instagram and all these things. It was funny because we're kind of negotiating this thing, which I'm hoping happens. Cross your fingers it happens. But we've gone back and forth. And he was asking me, he was like, "Well, what's in it for you?" Because I was like, "Literally I'll pay you a hundred grand win, lose, or draw. Just let's do this thing. I'll pay a hundred grand. I'll donate money to charity. I don't even care." And he's like, "Well, what's in it for you?" I'm like, "Dude, what's in it for me is I get to wrestle Logan Paul. That's going to be on a YouTube channel in front of your 20 million people. You're going to Instagram it. I'm just leveraging for the credibility." I was like, "You can sell tickets to this thing and keep 100% of the money. I don't want $0 from it. I'm just leveraging you and your credibility and your personality to bring more people into my world, right?" I don't know, I just want you guys to start thinking that way. I think so many of us think about the short-term, like how are we going to be making an immediate ROI? It's like, no, no, don't worry about that. I'm not going to make any money off my Logan Paul wrestling match, right? I'll lose money. I'll give money away. But it gives me publicity. It attaches my name to this thing. It does all these things now, if I'm able to pull it off, that will in the long-term, make me insane amounts of money. And that's what I'm looking for. I'm looking for these partnerships. So think about that as you're building your businesses. Think about the projects you have, think about the ecosystem you're in. Who are the influencers, who are the people that have the lists, who are the people that have power, that have money, that have connections, that have these things? What can you create? Instead of getting them to promote as an affiliate, what can you create, you can co-brand and let them be part of it, right? Where you do all the work, they slap their name on it. They promote it to their list and you split the money. Maybe you'll split it 50/50. Maybe it's 90/10, whatever. Take less money, but then you're building your list, your credibility, your reputation, all of those things. In the short term, if you looked at most of those early projects I did, the co-branded projects, most of them from the outside look like failures, right? But if you look at the compounding over a decade, it's like this one lead to this, this lead to this, this lead to this, every single time it introduces me and my personality and my brand to a new segment of the market, a new segment until eventually it's like man, I see this guy everywhere. Right? I see Russell everywhere. How many of you guys felt that before? Now I see Russell everywhere. I open up my phone and wherever I go, he's there. It's because I am. I'm there on podcast interviews, on ads, and they're on as many things I can. Hopefully I'll be there on a wrestling match, like all the things, and that's kind of the goal. So I hope that helps, just put that thought in your guys' head as you're starting to think through this and your business and trying to put them all together. That said, we're about to go and jump on some boats and some jet skis so I'm going to bounce. Thanks you guys for listening today. If you got any value from this, please take a snapshot of it and post it on Instagram or Facebook and tag me on it. I'd love to see it. And let me know your biggest thoughts, your biggest takeaways and drop some ideas about it, like how you think you could co-brand your next project or take your existing product and co-brand it with somebody. If you do that, I want to know about it because it's going to be a shortcut to your success. Thanks so much you guys. And I'll talk to y'all soon.

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Jim Edwards, Top 5 Reasons Why People Buy, Copywriting Secrets Author Talks With Brian McCumber

Play Episode Listen Later Jul 16, 2020 49:33

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The Power Of Copywriting with Jim Edwards

The Dee Greene Show

Play Episode Listen Later Apr 10, 2020 16:08

Feel like you have a good product or service but struggling to make sales? I recently had a conversation with Jim Edwards, co-founder of Funnel Scripts, and he explained what the reason why likely is and how to easily change it. This is one of the most important things you can do for your business to generate more sales, so make sure you tune in!

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How To Crush The One Funnel Away Challenge With No Digital Marketing Experience - Alan Dean

One Funnel Away: Stories

Play Episode Listen Later Mar 20, 2020 16:48

Today I’m joined by Alan Dean, a seasoned salesman in the heating and air conditioning industry. Even though Alan was able to make quite a career for himself, he was never one for getting too comfortable. Running into ClickFunnels introduced him to a whole new world - digital marketing.Before taking the One Funnel Away Challenge, Alan was completely unaware of everything that the online sales industry had to offer. He was starting from square one, which is what makes his success story all the more glorious.Through our affiliate marketing program, Alan Dean was able to build a name for himself and make good money in the process, while still keeping his day job. His goal is to one day be able to work from home so that he could spend more time with his family. Alan is taking massive steps and getting closer to his dream scenario every day. Tune in to hear all about how he crushed the OFA Challenge with absolutely zero digital marketing experience.Key Takeaways:Diving into the world of digital marketing through the 30 Day Summit (1:56)Taking the One Funnel Away Challenge for the first time (3:04)Signing up for the ClickFunnels affiliate program (6:48)Placing 3rd in the undrafted category of the Elite Funnels Competition (7:57)Having the courage to reach out to people (9:06)You don’t need experience to get impressive results (11:30)Why you need to take action every single day (14:00)Additional Resources:Take the One Funnel Away ChallengeWatch the 30 Day Summit Interview SeriesTake the Funnel Scripts WebclassGet the Funnel Builder Secrets BundleSubscribe for more awesome stories! And remember - you’re always just One Funnel Away!----Step #1: Get Russell Brunson's Free BooksDot Com Secrets | Expert Secrets | Traffic Secrets Step #2: Want More 'One Funnel Away' Training?Free 30 Days Summit | One Funnel Away Challenge Step #3: By The Way, I'm A HUGE 'Funnel Freak'If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com

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SCCM Hacks Podcast 56 - Speed Dating with Jim

Sales Copywriting and Content Marketing Hacks Podcast

Play Episode Listen Later Feb 7, 2020 18:23

Jim answers several questions that are rather short ended answers but golden nuggets of useful information: http://www.thejimedwardsmethod.com We call this episode Speed Dating With Jim as he discusses both Funnel Scripts and The Jim Edward Method Premium where Funnel Scripts and Premium Wizards for both content marketing and sales copy can be easily created - with the whack of a button. See https://thejimedwardsmethod.com and join the Sales Copy and Content Marketing Hacks Closed Facebook Page at : https://www.facebook.com/groups/copywritingandcontenthacks/ Here are the questions - tune in to hear the answers: 1 - How Do I make a Compelling Offer? 2 - I created an opt-in funnel. My question: Which script would you recommend I use to ask them in an email to take part in the survey? 3 - How do I make the reader feel pain to seek a problem to their solution. 4 - How do you decide on the outline for your ad copy? Is there a psychological outline and journey you have set in place? 5 - My biggest problem is at the very beginning. I would love a worksheet to identify all or most of the characteristics/variables so it is an easy go to for each script. I am an appraiser and have a difficult time identifying the needs, wants, fears, domino, etc. How to start? 6 - Which is the best script to supply content for a sales page?

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How Jim Edwards went from dead broke, living in a trailer park, in the worst health of his life -- to living in a 7,000 sq ft home in the best health of his life -- able to make thousands of dollars in a day and do 30 pull-ups at a time!

Rise and Climb

Play Episode Listen Later Dec 11, 2019 42:42

NOTES are on the way!

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Episode 4: “How do I overcome a mental block when writing copy for my sales letter / funnel?”

Eran Bucai Coaching

Play Episode Listen Later Sep 2, 2019 6:39

Yaa from Atlanta Georgia, asked: “How do I overcome a mental block when writing copy for my sales letter/funnel?” My first answer is a question, “did you have coffee?” haha If no, that always helps get the creative juices flowing… Also sometimes music helps me too. But for more practical and actionable steps, this is what you can do: Write a list of questions relating to what you are selling or offering. Now you can have a friend get on a Zoom call with you, and ask you these questions 1 by 1 and answer these just like you would in a conversation, like in an interview. Have the zoom call recorded. Or you can pick up your phone and just record yourself answer one by one. Example of questions: 1. Who is your ideal client? 2. What are the 3-5 biggest struggles your ideal client has? 3. How would working with you help solve those struggles? 4. What is your core offer? Describe the product or explain the process. 5. What are the primary emotional benefits that have tended to resonate the most with customers? 6. What makes you different from other competitors in your niche? 7. What is NOT your ideal client and you want to exclude from targeting if possible. 8. If you had 60 seconds to sell someone on why your ideal customer should absolutely work with you… Once you’ve done that and have the recording, you need to simply get these recordings (or interview) transcribed. Go to rev dot com and submit these recordings to be transcribed. I’ve got a coupon code for you to get $10 off on the first order. http://bit.ly/RevCoupon10off This should help you get some clarity in your mind about what you are marketing and selling. Then you can get some simple software online that is free to help you get some structure for your copy. https://www.internetmarketingcourse.com/freeheadlinegenerator/ http://www.internetmarketingcourse.com/freesalesgenerator/ https://www.podia.com/sales-copy-generator?via=eran You can always take things to a new level by checking out Funnel Scripts which is a ClickFunnels product. http://bit.ly/FunnelScripts_Webinar I also have a “Simple Guide for a Copywriting Business” that I wrote that gives all the tools I would use for Copywriting. https://store.eranbucai.com/simple-guide-for-copywriting-business If you want free training resource to learn Copywriting I recommend you check out www.copyhackers.com Eran from eranbucai.com is an online entrepreneur, internet marketer, and business coach. He answers people’s questions to do with business entrepreneurship, social media, and making money online. To ask Eran a question, email him on contact@eranbucai.com

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Speed Dating with Jim - SCCMH Podcast 25

Sales Copywriting and Content Marketing Hacks Podcast

Play Episode Listen Later Jun 24, 2019 20:29

Jim answers several questions that are rather short ended answers but golden nuggets of useful information: We call this episode Speed Dating With Jim as he discusses both Funnel Scripts and The Jim Edward Method Premium where Funnel Scripts and Premium Wizards for both content marketing and salecopy can be easily created - with the wack of a button See https://thejimedwardsmethod.com and join the Salescopy and Content Marketing Hacks Closed Facebook Page at : https://www.facebook.com/groups/copywritingandcontenthacks/ Here are the questions - tune in to hear the answers: #1 = how do I create sales copy that reads so it doesn't sound spammy or scammy according to site visitors. #2 = I have created the Free Report script with the cover letter and conclusion. Do you have any advice on the layout of the content that goes in the middle of the report? #3 = Hi what script would you recommend for a sales script for solo ads? thank you. #4 = How do I sell a subscription box ? #5 = How do I come up with KICKASS product names for my product and what should I think about? (domains etc) #6 = Hi, I am looking for what script to use if someone does not make a purchase but enters in their email address. How would you follow up with them with a sales script. Christina #7 = What to use an alternative to testimonials. If there have been no clients yet, how can I provide social proof? Would also like to get some fun ideas for getting testimonials. #8 = Looking for daily content hooks – Any suggestions for titles / headlines to get more clicks. Once again: See https://thejimedwardsmethod.com and join the Salescopy and Content Marketing Hacks Closed Facebook Page at : https://www.facebook.com/groups/copywritingandcontenthacks/

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Beginner Funnel Script / Wizard User HELP! - SCCMH Podcast 24

Sales Copywriting and Content Marketing Hacks Podcast

Play Episode Listen Later Jun 18, 2019 19:56

Jim and Stew answer a question from the incoming hotline from one of http://thejimedwardsmethod.com PREMIUM subscribers. This is great for those who are new to the wizards and funnel scripts. From RICHARD: “IM A GREENHORN, I have about 14 funnels in my head or ideas for funnels with offers written down and about 5 projects started in Funnel Scripts. I’m just not sure which script is best for which niche funnel I’m working on... So right out of the gate, I’m getting myself stuck in a web... Because I’m trying to do too many things and learn too many things at once, what type of script for my particular niche funnel should I try?” STEP ONE: 1) Make a list of all your projects you want to do 2) Prioritize level of importance 3) Start with just one a day You need the Hook, Story, Offer combo. But you have to be authentic with the BIG THREE: Who – This is YOU – who are you to help customers with their problems WHY – Experience – Why should people become your customers What – What is it the market wants.

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Give It TEMI

SMT Marketing Podcast

Play Episode Listen Later May 17, 2019 8:17

Today, Dave shares an inside tip from Jim Edwards the creator of Funnel Scripts

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How to Get Great Website Copy Without All The Headaches

SMT Marketing Podcast

Play Episode Listen Later Apr 18, 2019 5:44

Today, Dave talks about a cool tool for writing copy called Funnel Scripts. To learn more about this amazing tool, Click Here.

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Ep. 97: The Secret To Presentation Success

Marketing Siege Radio

Play Episode Listen Later Apr 15, 2019 7:10

How do you know when to keep going and when to change direction? This weekend I was helping my wife craft her presentation for an upcoming webclass for her Sexy SheSquatch movement. I don’t have to tell you how much fun we had with a name like that, but we were cracking at it ALL DAY LONG...while catching up on Game of Thrones of course. We were working our way through answering some very important questions about her movement and her products. Creating a perfect presentation is no easy task, as we made our way through Funnelscripts... the answers began to sound and feel repetitive. It needed some spice. It kinda felt like landing a lot of punches in a sparring match but lacking the OOMPF! That’s when it hit me. You only have so many kinds of punches… Jab. Cross. Hook. Uppercuts….and sometimes wild haymakers! The creativity comes from position, mix-ups, and that sweet timing. The target never changes. So we pulled out Copywriting Secrets by Jim Edwards. Wrote the 10 Reasons Why People Buy on the board… And kept chopping at it from different angles. What happens in reality is you hit someone, and they don’t always fall down. Sometimes really fuckin hard, and yet there they stand. The secret is to keep chopping away at the same goal until… Either the job is done or until you DECIDE it no longer suits your greater purpose. REGISTER YOUR SEAT for Master The Game of Life HERE: https://gearitupinsider.com/win --- Send in a voice message: https://anchor.fm/marty-white/message

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SFR 232: My New Funnel Building Team...

Play Episode Listen Later Apr 9, 2019 23:34

I’ve been working on the NEW OfferMind funnel. I have a 7 person funnel building team now, (which is awesome)… So I thought it'd be neat to walk you through: WHY I took the old funnel down… The structure of the NEW funnel... The TWO checklists I use to make sure my team can do their job… How I plan to get MORE big names to speak at the event... The EPIC offer creation that gonna knock this outta the ballpark! WHY I KILLED THE ORIGINAL FUNNEL The original OfferMind funnel that I built was incredible. It was working extremely well... A lot of people had already bought tickets, but I took it down because I when Russell agreed to keynote I wanted to make sure that the funnel was the caliber of Russell freakin’ Brunson. … there’s also another way that I’m gonna use this NEW funnel to create the BEST OfferMind experience EVER… so keep reading ;-) HOW TO MAKE A FUNNEL AWESOME The first page is the sales page. Sometimes we put the order form on that page too, but for OfferMind we actually have a separate page. When people join the One Funnel Away Challenge they get a discount code for OfferMind tickets. When people use their discount code to buy an offermind ticket it subtracts 150 bucks from their ticket. Then… And this is brilliant, (if I do say so myself)... When you buy a normal OfferMind ticket, we’ve set it up so that you can get a ticket plus a discovery call for the exact same price. Crazy Cool, eh! For the exact same price, you can grab a discovery call with your ticket. You add your phone number to the form and it sends that data through a zap over to my phone team who then walk anyone who wants one through a super epic Success Strategy Session. Next, there's a bump coming up…. I don't want to spoil everything, but it's a freaking cool, and I'm gonna leave it at that… ;-) WANT MORE? On the next page, there’s a sweet VIP upgrade... At a recent event, they had a directory of all the VIPs printed in a booklet that was handed out to EVERYBODY. I was like, "That's so freakin’ cool. Oh my gosh, that's awesome." Think about it… What better way to meet the ‘Who's Who’ that you wanted to connect with when you booked your ticket in the first place! OfferMind is 1,100 seats, but… Only the VIPs get: Their names in the Directory. Early access. Dinner with me. VIPs get all this crazy cool stuff, but EVERYBODY gets the ‘Who's Who’ booklet, and you ONLY get to be in the directory if you're a VIP. I was like, "Oh my gosh, that's awesome." BUT WAIT… THERE’S MORE! Then one morning, I was thinking about the second OTO ... (I think about this stuff in the shower sometimes)... Check this out... This is so *LEGIT* I've never seen anyone do this. I learned this when I did door-to-door sales. Here’s what happened: I was knocking in one area and I met a guy. He told me that he was in a real estate thing…. He said, "...but don't do real estate.” Instead, he went to local businesses and told them: Hey, when new people move to the neighborhood they create new habits and patterns very quickly. Can we place some of your product in their house for free? We’ll put you on a list which will be included in the bundle of products. It's $50 a month per house that we place. Typically we place 200 houses a month. ...so basically he’d get companies to donate their product plus pay $50 a month to be part of this thing. They were collecting several hundred thousand dollars, and doing nothing. I was like, "That's ridiculous. That's crazy." So check this out: The first upsell is to VIP, but then the second OTO is the opportunity to buy a one-page ad in my Capitalist Pig Ads Book. Everyone can place an ad for NOT much money at all. At the event, I’ll put these booklets on every single person's chair. So for $500 you can put a full page spread ad in front of a targeted audience of 1,100. That's crazy. Then as part of the offer, we’ll use that booklet in future OfferMinds and other events... You can go use Funnel Scripts and all these cool things that we teach you to make sweet ads. Plus, it'll give me even more things to talk about on stage. I'll give a shout-out to the coolest ones, and immortalize you in the videos. What a freaking sexy offer, right! We're calling it The Capitalist Pig Ads Book. It's super cool. There's MORE exciting stuff too... but I don't want to kill the goose on everything. TEAMWORK So now, when I building a funnel, I’m NOT always doing all the building. So… I draw out the entire funnel for my team, and then I teach them all the things that they need to know… Then I say, "All right, and now I'm going to start sending you guys your individualized instruction video." There are seven people on my funnel team, and I use a different color pen to go through the entire funnel and walk through each role. To my video guys I say: "Hey, this is what I need from you…” Create a sweet video and model the Funnel Hacking Live video. I’ll film the video for ‘this and this’. I'll film the intro video for the thank you page. I record it on camera, then I take that file and send it over to my video people and I say, "That’s your role in this funnel build." Then I go to the copywriter and say: "Hey, you're going to get the videos from the video guy. Here's what I want you to do…” Take the videos and write sales copy underneath every single one of the pages. Write all the sales copy. Write all the emails and all the email sequences. I film it on that camera and sent the instructions to them. Then I erase all that color and start over again for the designer. I say: “Now you have the videos and the copy, what I need you to do next is make it look pretty." ...and I walk through and draw it out. There's ALWAYS a framework that applies to the entire team. MY TWO CHECKLISTS There are 21 agency/people who do work for me now. I have: Two content teams A funnel building team Full-time support Three phone closers, (I'm going to bring on a team of five more as well). There's a system that I came up with that helps me understand what each person needs, not just from me, but from the person directly in front of them in the line. Think about it this way… I did a lot of backpacking growing up, and if there's a person directly in front of me, they set the pace… However, the person directly behind them, every once in a while that second person has to walk a little bit faster to catch up. (Go read The Goal; it’s a very good book.) So if there’s a third person, every once in a while, that person has to break into a little bit of a jog to keep up with the first person. But when you get to number twelve in the line, that person needs to freakin’ jog just to keep up at the normal walking pace set by the first person. *THAT’S HUGE* On my team, I have the: Video guy Copywriter Initial funnel builder Designer Funnel finisher ...then it goes back to me to test and tweak. There’s a lot of roles... and that’s just the funnel, (it doesn’t even include product creation). So if the lead person is moving at a normal pace, then a lot of times, the person at the back is sprinting to keep up because there's space in between each of these roles… These are a series of dependent events... So when I'm creating a funnel, there are two checklists that I need to create, NOT just one. *This changed my life* For Example: If you look at the job of the initial funnel builder I need to ask: What does this person need from me in order to do their job? What does this person need from the person directly in front of them in order to do their job? My role is just to create all the inputs needed and gather them ahead of time so that everyone can do their job without me needing to be pinged or interfered with… Does that make sense? ...it's two checklists. I have the checklist for each individual, but I also have the checklist for each person from the person directly in front of them. That increased my speed like crazy. HERE’S HOW IT WORKS So for the OfferMind funnel, (it looks so sexy)… I filmed all the videos so that the copy guy can go in and write. It goes to the initial funnel guy who will build a rough draft of the entire thing. He's gonna loosely place all the videos and the copy... so that there's clay on the page for the designer. Then the designer gonna make it look pretty. Next person, the funnel finisher will write all the emails, add all the metadata, and put all the titles in... (tons and tons of stuff). If you do this, you will make you A LOT of money very quickly. It costs me about 15 to 20 grand to turn the crank once. Yep, it's a lot of money, but my team’s really freakin’ good. It costs about 15 - 20 grand... depending on how much video and copy there is. Those are the two expensive pieces…. after that, it's design. (This is excluding the cost of product creation with the team.) Anyway, that's where we are with OfferMind...and that's why it's taken a little bit longer. MY DREAM 100 SPEAKER PLAN! At the beginning, I told you that part of the reason for this NEW funnel design was because Russell is keynoting…. However, my plan is to attract some more BIG names. I'm going to try and get: Bill Glazer. Mark Joyner. Myron Golden Some of my finance people, who are incredible. Brad Gibbs Ryan Lee Anyway, a lot of high-level people. I want to go to Bill Glazer and all these other influencers with a super awesome funnel... AND… Check this out, my friends: Right now, I’m recording the audiobook for the "30 Days" book. It's one of the bonuses I'm giving away for the OFA Challenge when people buy through my link. It's freakin’ huge. Waaay too BIG…. I did NOT realize how big it was when I said that... but anyway, I'm doing it, because I committed. BUT… How cool would it be if I just went to each of the BIG names who wrote a chapter, and gave them the gift of their chapter already recorded for them? Do you think they're going to know my name after that? Oh yeah, baby! There are NOT that many people alive who are really into offer creation. Claude Hopkins was the last big guy, and he was alive in the 1800s… Mark Joyner wrote the book "Irresistible Offer".... but offer creation is NOT exclusively his thing, you know what I mean? "The Man Who Sold America," is about Albert Lasker who was partners with Claude Hopkins, but that was in the 1800s... There's just not many people out there anymore who are really big in the offer creation space. And so I'm using the "30 Days" audiobook as a reason to reach out to BIG people, and tell them: Hey, I'd love to get you in OfferMind. Oh, by the way, here's a sweet chapter. Oh, by the way, let me just keep adding value to your community. Oh, by the way, can I just get you on my podcast? I'm going to make you like a rockstar. Watch what I'm doing in the next little bit... I HAVE A PLAN Watch the way I'm leveraging Sales Funnel Radio to create relationships with people that ultimately, (hopefully), lead them into speaking at OfferMind. Did you guys like the podcast episode I did about how I pitched Russell on speaking? A lot of work went into that, right? These are all direct response marketers, so it’s likely that’ll do the same thing for Bill Glazer and Mark Joyner. It's a lot of freaking work... but it should be worth it. There will be 1100 people at OfferMind; that’s as many people as my first Funnel Hacking Live. When I think of that, I pinch myself. To sum up the OfferMind Funnel, we have the: Ticket with a free upgrade = A FREE DISCOVERY CALL OTO #1 = VIP LISTING/ EARLY ACCESS/ DINNER WITH ME OTO #2 = THE CAPITALIST PIG AD BOOK LISTING The Bump = #TOP SECRET Swag = IT’S RIDICULOUS THIS YEAR Goodie on the thank you page = CLICK AND SEE ;-) I’m not even gonna tell you about the T-shirt this year... It's NOT the capitalist pig one. We created a new one. It's freaking cool. I'm the offer guy, so it's got to be sick. This is going to be a really freaking expensive event, but it's going to be really fun. If you want to get on the waiting list go to offermind.com. # Make Money, Do Good

073 Jim Edwards - How To Use Copywriting To Beat Your Competition

Play Episode Listen Later Mar 14, 2019 30:43

In this episode, I am talking with Jim Edwards, creator of FunnelScripts and author of the book Copyrighting Secrets. We dive into how Jim went from getting an Ivy League education to living in a single-wide trailer, to building a multi-million dollar business. Learn more about the content discussed in this episode: www.bizninja.com Find Jim over at: https://thejimedwardsmethod.com You can find the transcripts and more at http://blog.bizninja.org Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

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073 Jim Edwards - How To Use Copywriting To Beat Your Competition

energy happiness productivity attitude anticipate expert secrets funnel scripts

Play Episode Listen Later Mar 14, 2019 30:43

In this episode, I am talking with Jim Edwards, creator of FunnelScripts and author of the book Copyrighting Secrets. We dive into how Jim went from getting an Ivy League education to living in a single-wide trailer, to building a multi-million dollar business. Learn more about the content discussed in this episode: www.bizninja.com Find Jim over at: https://thejimedwardsmethod.com You can find the transcripts and more at http://blog.bizninja.org Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

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Day 12 - Anticipate Life = More Energy, Happiness and Productivity!

Missions To Millions

Play Episode Listen Later Mar 12, 2019 22:44

I'm still 100% focused on my webinar and dialing it in with Expert Secrets and Funnel Scripts but I still wanted to bring massive value to you, so today I give you the 411 on owning your Attitude, Energy and Productivity! Anticipate things you know will bring you down and create a response for those situations before they ever happen. That way, life can't catch you off guard and kick you in the shorts! Comment below if this helped you out at all and share it with someone so they can feel good too! See you tomorrow!

Day 8 - Webinar Webinar Webinar!! Funnel Scripts!!

Missions To Millions

Play Episode Listen Later Mar 8, 2019 17:04

I am literally documenting what I do from day to day so you can see the real side of being an entrepreneur and the real struggles of being self motivated. I'll share my advertising budgets as we start ads and as we scale them along with all the other data and lessons along the way! I challenge you to get started on your own ideas today! Don't wait. It will never be perfect.

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Copywriting That Makes Money - Jim Edwards

The Trent Evans Audio Experience

Play Episode Listen Later Mar 5, 2019 23:38

Jim Edwards is one of the best copywriters on the planet! He has been in online marketing since 1997 and has quite literally helped tens of thousands of entrepreneurs and business owners be successful in generating revenue and writing effective sales copy online and in their sales funnels. Jim created "The Jim Edwards Method" to help individuals and businesses quickly and efficiently create salescopy for their businesses that lead to REAL actual sales. Follow Jim on IG: Instagram.com/thejimedwardsmethod Enjoy the episode! Please leave a review and as always come tell me what you think about the episode on social media... @RealTrentEvans on ALL platforms. Instagram: @RealTrentEvans Facebook: @RealTrentEvans Twitter: @RealTrentEvans LinkedIn: @RealTrentEvans Youtube: @RealTrentEvans Much love!

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We Are Funnel Hackers And These Are Our Stories - Part 3 of 3

Play Episode Listen Later Jan 28, 2019 25:50

On this episode you will hear the final part of Russell’s first presentation at last year’s Funnel Hacking Live. Here are some of the amazing things to listen for in this episode: Find out what the creativity switch is and how it can help you grow your company. Why the backend of your Value Ladder should never change. And how you can avoid getting stressed out and overwhelmed by the surplus of information you are receiving in this presentation. So listen here to hear the final part of this amazing presentation at Funnel Hacking Live 2018, and get excited for this year’s event coming up soon! ---Transcript--- Hey everyone, this is Russell again. Welcome back to the Marketing Secrets podcast. This is day three of three from this presentation. So this was the very first presentation I gave at last year’s Funnel Hacking Live event. I hope you’ve been enjoying it. There’s so many cool things that we cover in here and I just thought, you know what, if I want to get people excited about Funnel Hacking Live, those who are coming this year for the first time, I want to share this. And for those of you guys who don’t have your tickets yet, hopefully it will push you over the edge to realize, “Man, that was just one presentation. Can you imagine what would happen if I was there for four days?” So if you don’t have your tickets yet, go to funnelhackinglive.com and get them. And with that said, let’s queue up the intro music and let’s jump back into the last part of my presentation. Thanks so much you guys and I will see you soon in Nashville. Now again, the problem us entrepreneurs, if we can figure out the what and the how and make a million bucks, and then we’ll be like, “I’m bored. I need to do something.” You’re freaking out and you’re trying to create the next thing. So what I want to talk about now is the creativity switch. This is what took us to the next level, when I learned this about myself. The thing that makes entrepreneurs great is also the thing that holds the rest of the company back at a certain level. I was the one that was able to get it to the spot, but I was the one who was hurting it. And I knew that, and I was like, “What do I do?” I wanted to create all these other things, and that’s when I figured out this next step, which is the creativity switch. I had to shift my creativity from figuring out the what and the how to get this thing into orbit, now it’s in orbit, I have to shift my creativity or else I’m going to go insane. I shift my creativity as an entrepreneur to the next thing, which is going from 7 to 8 figures. Now, I’ll write this down really quick. Jay Abraham, one of my mentors, he told me there are only three ways to grow a company. And at first I was like, “Nope, you are wrong. There’s tons of ways. There’s Facebook ads, there’s Twitter ads, there’s YouTube ads.” And he’s like, “No, no, no. There’s only three ways to grow a company.” And at first I didn’t understand. And then he mapped it out and said there’s three ways. Who here knows what the three ways are? What’s number one? More customers. Okay, what’s number two, let me write this real quick, “One is more customers. Number two, getting them to spend more.” I know what it is, I just need to show you on the slide, to spend more. “Spend more money.” And then number three, who knows what number three is? “More often”. Okay, so that’s the three things. Get more customers coming in the door, get those customers to spend more money with you, and to get them to buy more. So I always translate things into funnels. So I’m like, “Well, how do funnels do that? How does this whole thing word?” and I was like, “Wait a minute, I know how this works. More customers are acquisition funnels. Funnels that get people into the front door.” That’s it. And I’m like, “Getting people to spend more are what we call ascension funnels, gets somebody to ascend up with our side of our business. And number three, getting people to buy more often are just monetization funnels.” I’m walking through all those things, but as soon as I saw that I was like, “Oh my gosh. I know exactly what to do. I know how to shift my creativity now to grow this company.” If you come back here to Clickfunnels, this is, again, our value ladder, if you look at it. When we launched the company, the core funnel was in the middle, that’s where I figured out the what and the how, and we launched this thing and it was going awesome. And now it’s like, now I gotta figure out other ways to grow the company. So I started looking at this, started to say, “Okay, the webinar is working good, everything is coming in. How do I get more customers?” And I was still doing the webinar, but I was like, “What else can I do to get more customers?” and I was like, “Wait a minute, what if I build front end acquisition funnels?” So I started building acquisition funnels. So how many of you guys, shortly after we launched Clickfunnels remember me launching this book? That guy is awesome. So the reason why we launched this book was not because I wanted to write a book. Writing a book is horrible. Who’s ever written a book before? I’ve never given birth but I’m pretty sure it’s like comparable in pain. It’s really, really hard. So we got this first book done, and the goal of this book, like I love selling books and stuff, but the only reason I want any of you guys, I wanted anyone on earth to buy this book, I wanted them to buy this book and then read it, and to then know that they needed to get Clickfunnels, my core offer. The whole goal of this was to acquire new customers, indoctrinate them into my way of believing and thoughts, and then ascend them up to the actual thing I’m selling. And then a little while later Russell got all panicky and stressed out again, and I was like, “I need a new funnel.” So I wrote another book, I gave birth again. It was painful, but it was awesome. So we launched this book to acquire new customers in. So I started creating front end funnels to acquire people in, but not at first, not until after we were at a million dollars. A book funnel is probably one of the harder funnels to get to work. Most people are like, “I’m going to write a book.” And spend the next 8 years of your life trying to write a book, trying to figure out a funnel. It’s like, you should just make money now and sell something in the middle of the value ladder. Start there, and when it starts getting ad, and some people start seeing it, it starts getting more expensive to buy ads to your webinar, that’s when you come back and start creating new funnels to bring people in as customers. Does that make sense? I didn’t write the books until my webinars were fatiguing and I needed something new to get people to raise their hand and say, “I do think I’m an expert.” I would love to figure out how to share my message with more people.” I’m like, “Cool, here’s the book to teach you how to do it, but then there’s this tool that actually you need to do it.” And they’re like, “Oh my gosh, I need Clickfunnels.” And I’m like, “yeah, you do.” And they naturally will ascend up. So acquisition funnels. If you guys look at our business, we create new acquisition funnels all the time. I actually want to go back a step to this. One thing I want to talk about before I go too deep into this, because this has been a common mistake I’ve seen most of our people make over the last year. They create a value ladder and they start creating more and more and more things, they’re always creating more backends and more…for most of your businesses you should create one core offer (I’ve got one, clickfunnels), one backend offer, you know what that is, and then you never create anything else in the value ladder again after that. Ever. It’s done. All you should be focusing your creativity on afterwards is like, what are cool front end offers I can get to get a different set of people to raise their hand and come to me? Last, uh, two months ago, three months ago, these are some front end offers. Again, Dotcom Secrets book, Expert Secrets book, and then a couple of months ago I was like, looking at different marketing segments that we don’t have yet and I was like, “you know what, there’s not very many network marketers using Clickfunnels. How do I get more network marketers? How do I get that segment of the world to come in and start using funnels.” They just don’t understand how it works, right. It’s the same concept I had before Expert Secrets. How do I get all these people who are thought leaders to come and start using Clickfunnels? So I message Julie Stoian, who you guys are going to meet in two days up here. Wow, her reputation precedes her. I messaged Julie, “Hey um, I want to write a book teaching network marketers how to do this thing.” And then we sat down and I created like a six hour course, she watched the whole course, and then like two days later she gave me the book. And I was like, “That was really, really fast.” So we put together this book and in about a week or two we’re rolling this out to the network industry, getting network marketers to understand what funnels are and they come into our world. We create new front end offers to bring people in different segments. You’ll see we also have an ecomm funnel, a book coming out, we’ve got other ones. What are different segments I want to go into and I create front end offers to get those customers and bring them in and I can go up. So your business, again when you have your value ladder, after you create the backend of your value ladder, you should never touch it again ever. That should give you guys some freedom of, “Ah sweet. I can quit creating stuff.” If you go to a Tony Robbins event, you’ll notice from the past 20+ years his backend hasn’t changed. You read a book, you go to UPW, you go to Day with Destiny, that’s his value ladder, 20+ years. And 20 years later he’s like, “I’m going to write a new book.” So he wrote the money book, Money Master of the Game, which brought in a whole new audience for him. And then guess what he did when they came in? Send them to UPW and send them to Day with Destiny. That’s it. So don’t keep trying to create other things. Do it once and then it’s done and you can be like, “Oh sweet. I can relax and I don’t have to stress about this anymore.” The backend is done and now this where we shift our creativity to like, “what cool front ends can I create?” You start having fun with that. That’s where we focus our entrepreneurial creativity. So again, we moved down a step in the value ladder and started creating really fun frontends to bring people in. So that’s number one, more customers. Number two now is how do we get these customers to spend more? These are called ascension funnels, to get somebody to ascend up. I learned this concept initially from Bill Glazer. Bill is, he was like my marketing dad or grandpa. When I got in this business I went to his mastermind group for six years and he was like, telling me how to do all sorts of stuff. And one of the coolest things I learned at GKIC back when Bill was in charge of it was this concept of ascension. How many of you guys are GKIC members, or were back in the day when Bill was running it? Alright. A lot of you guys don’t know about it. So I’m going to walk you through their business model because it’s brilliant. They had different continuity programs. They had a GKIC gold member, which I think was $49 a month, then there was a silver member, which was like $199 a month, then there was another one like $250 a month, and there was peak performers at like $6800 a year, then there was platinum at $15k and titanium at $25k. So that was their business. So all they focused on was customer acquisition to this $49 thing. So they would drive ads for everyone to buy this thing. As soon as you bought this thing, it was crazy. All they would do is focus on getting you to ascend from here to here. That was it. So if you were on this, if you signed up for this program, you were shifted to a different list, and they focus on ascending you from this to this. Every campaign, everything they did was getting you to move from this to this. They do big huge events, like “Come to the event.” And they’d sell something at the event and say, “Hey, if you’re a gold member it cost $10,000. But if you’re a silver member it’s only $5. Click this button and we’ll upgrade you right now.” And they’re like, upgrade. And they got everyone to move up here. Every product they put out the only goal was to get people to ascend. And then as soon as you ascended to silver, all the marketing shifted for you and the whole thing was about getting you to ascend to here. That was it. So the marketing would focus on ascending and then all the sudden, boom, they ascended there. And then you shift and all the marketing is focused there. And I saw him do it for years and I watched him grow this company, all focusing on ascension. And I don’t know anybody in our world that really does that. So last year at Funnel Hacking Live, who was here last year at Funnel Hacking Live? So at Funnel Hacking Live last year was the first time I was like, how do we ascend people in Clickfunnels and so we did a presentation that some of you guys were part of called Follow up Funnels. How many of you guys saw this presentation? Nobody saw it? You saw it if you had a Confusion Soft t-shirt at the end of it. How many of you guys remember that one? My entire goal of this presentation, of this one was to ascend people from Clickfunnels to Actionetics. That was the ascension path, right. And we moved them up right there. Right now about 20% of all Clickfunnels members have ascended up to that. Anyone need help to do the math on that? We make more from our Actionetics level than we do from Clickfunnels right now. It’s insane. I didn’t have to resell those people anything. All I did was told them, “hey, this is awesome. This is even cooler.” And I get people to step over and ascend up. How many of you guys think I’m going to try to ascend you to some things this weekend maybe. I’d be doing you a disservice if I didn’t right. Because my goal inside of this, when someone comes in my core offer of CLickfunnels, they’re in Clickfunnels, and then as soon as they’re in Clickfunnels how do we get them using our entire platform? How do we ascend them up to Actionetics? And then people come to Clickfunnels and how else can I ascend them? I ascend them up to my backend things as well, to my higher end coaching programs, so I can serve them at a higher level. It’s all about ascension. When somebody comes in, you get a customer coming in it’s all about how do I ascend them? How do I serve them more at a higher level? What can I do? What can I create? What can of marketing? What kind of funnels can I use to ascend people up? So we started creating ascension funnels to get people to spend more money with us, so we could serve them at a higher level. That was number two. So for me, as the entrepreneur, this is where I get to use my creativity. How can I get people to ascend up? And now I’m not focused on some new business I want to create, I’m focusing on this problem. How do I solve this? That’s the magic. We start focusing our entrepreneurial efforts on these kinds of problems and we’re not focusing on creating new businesses, this how we started growing and scaling our company. So ascension funnels. And the third type of funnel are Monetization funnels. How do we get people to buy more often. Okay, now the very first thing you were selling someone, your what and your how, if you read the Expert Secrets book, initially you’re always offering them an opportunity to switch. You’re switching them from some opportunity to your new opportunity. If you don’t know what I’m talking about go back and read Expert Secrets, and we’ll actually talk more about this in two days, but that’s the first thing. Monetization funnels are what we’re doing in an opportunity switch. These are where we’re offering our audience other, different products to help them as well. So some examples, we have our software secrets product, which is a monetization funnel. We have funnel scripts, which is a monetization funnel. Funnel university, these are other things we sell our audience to help them on their journey with us. And those are monetization funnels. So for us as entrepreneurs, when we’re going from a million to ten, this is where our focus needs to be at. It’s not creating a new offer, new business, new company. It’s how do I create front end funnels to acquire more customers? How do I create ascension funnels to get these people to ascend from this level to this level to level? And then what else does my audience need to be more successful? What else can I create to give them? How many of you guys has Funnel Scripts made your job so much easier when you build your own funnels? Yeah, it’s insane huh. That was something we created to help people more in their journey with us. All these things are. So that’s the monetization funnels. So if you look at the order of this. When we launched, when you’re going from zero to seven figures, you figure out your core offer first, then from there we open up our backend offer, after we build up pressure. A whole bunch of people, customers coming in, we open up the backend offer. Then we come down and start focusing on our ascension funnel, that’s where we start bringing people in. Alright, like I said, the back of the value ladder never changes. You just create, your focus should be creating new creatives on the front end to bring more people in. Okay, I’m going to walk you guys through some businesses of some people here in the room that you may know. The first one is Brandon and Kaelin, give them a huge round of applause. They’re over here somewhere. Kaelin’s going to be speaking with you guys here in a few minutes and I’m excited because man, their journey has been so much fun to watch, as they went from zero to a million, a million to ten, and now they’re on their journey from ten to a hundred. And it’s just, it’s awesome. But if you look at this, if you look at their journey, if you reverse engineer this, and I’m obsessed with reverse engineering what people are doing, they followed this process to a t. When they first came out, the very first thing they launched was this program. It was a webinar they launched, I think $150 lifetime access or $30 a month. That was their first thing. Their what and their how. And they grew this to over a million dollars before they came out with the next new thing. They built up all this pressure. The people they were serving, they were changing lives, all this was things happening. After they had this audience of people who loved and then they were like, “how else can we serve these people?” Now they open up the next thing, and they brought people in with their supplements. Boom, they launched their supplements day one and it just blew up. One of the biggest supplement companies online overnight because they built up so much pressure on their first thing. If they had launched a supplement company first guess what would have happened? Nothing. There’s an order, there’s a sequence. They figured out their what and their how and they focused, they focused, they focused. I’ve been telling people for two years now that you need to do a live webinar every single week until you make at least a million dollars. Most people don’t. How many of you guys do that right now? So Kaelin and Brandon said, “We’re going to do what Russell says.” They created the hashtag, dowhatrussellsays, and she started doing a webinar every single week, every single week, every single week. I think she did thirty or forty webinars live before she ever tried to automate it. You figure out the what and the how. The reason why I tell people that, do it live, is because that’s going to help you figure out the what and the how. Your audience will tell you. You’ll feel it, they’ll give you feedback and you’ll make the tweaks and the changes you need to do. So they did that, launched their supplement and afterwards they launched their coaching. So if you look at their value ladder, the front end, figure out the what and the how, they sold that. After someone buys that they ascend up to supplements, then from there they ascend them up to coaching. Alex and Layla, where you guys at? You guys will have a chance to hear from them tomorrow, I don’t remember when, in a day or two. So I’ll tell you more of their story later. But Alex and Layla literally launched their new company in April and you may have noticed they stood up when we did the Two Comma Club X awards. From zero to ten million dollars since April, insane. I still don’t know how they did that, that’s gotta be a record. But if you look at their funnel, same thing. They figured out their what and the how, people bought this. They built up pressure and they released the next thing. And that’s the whole game. Figure out the what and the how, build up pressure, release the next thing. And they haven’t even gone to the point where they had to build new front end funnels. They’ve just been killing it with this so much right now. Look at their value ladder, they aren’t even on step number three yet. They got the what, the core offer, the what and the how figured out, built up pressure, launched the next thing, monetized it, and someday I’m going to get Alex to build a frontend or a webinar or something and it’s going to be amazing. He said, “No.’ Anyway, like I said, there’s 17+ other stories just like these that I want you to understand, sitting here in this room with you. The path and the process is the same. Understand that. Again, we’re going to come back to the creativity switch. Step number one going from zero to a million is figuring out the what and the how. You transition your creativity as an entrepreneur to figure out ascension, acquisition, and monetization funnels. If you’re not in that spot yet, don’t stress about this at all. Like, “I know Russell did something really fancy there, but I’m not ready for that. I’m focusing on the what and the how.” For those of you guys who are there, it’s like, “Okay, that’s my focus. That’s where I need to be focusing all my creative energy.” And after you go from there, then the third phase of going from ten million to a hundred million, this is where I’m focusing all my effort at right now, is this piece right now. And it’s focusing on getting mass traffic. Now, I’m not going to spend a ton of time during this presentation right now, going through the traffic part of this. But my creativity right now is focused on what kind of ads can I make that are insane that are going to get more people to raise their hand on all sorts of platforms? Here’s a couple of them that you guys may have seen. This is one we did on Instagram the other day, “Hey, this is Russell Brunson. My new book Expert Secrets is literally on fire. Get your free copy by swiping up right now. Swipe up to get your copy of the Expert Secrets book. Quick, it’s on fire, you get a free copy. Just cover shipping and handling and we’ll mail one out to you.” So if anyone ever lights a book on fire, this is what we learned, first off, you can’t just light a book on fire, it doesn’t burn. Second off, you have to douse it with gasoline, but if you douse it with gasoline while you’re holding it and then you light it on fire, the flames will come down to your arm. I learned that, that night. That’s why I’m like, “Ahh, ahh, ahh.” And we did videos like this for Facebook, YouTube, all these videos of books burning. It was horrible. Number three, when you burn books on ads, people complain in the comments, so you shouldn’t burn books on ads. So we learned a lot of fun things. But here I’m like, this is what I do with my creative energy. Like, how can we sell more books? Let’s light one on fire. Or the other day I was walking past our, in our office we have potato guns because that’s kind of the whole beginning story. So I found a potato gun and we had this big mud pit behind our office and Dave was like, “Let’s go take the jeep out.” So we spin the jeep in the mud, I got a potato gun and then we found the prospector, we had this big cardboard cutout of the prospector. I was like, “Oh my gosh, I got an idea for an ad.” Five seconds later we’re set up and this is the ad that came from that one. “Hey, my name is Russell Brunson and I’m a potato gun expert. (Thud) and I just finished my new book called Expert Secrets. Expert Secrets tells you how you can become an expert in anything. I’ve done it with potato guns, I’ve done it with other things as well. Inside the Expert Secrets book I tell a story about how I started my entire business as a potato gun expert. I was making DVDs teaching people how to make potato guns, how to shoot them, it was a ton of fun. And I turned that little idea, that hobby into a career. And you can do the same thing with the things that you’re good at. “What are you good at? What are you passionate about? What do you have opinions on? What do you have a lot of advice about? What is something that you love, that you’re an expert at, that you can share with the world? Just like I made money selling potato gun DVDs, now I make money teaching people how to market their businesses, you can make money with your passion, your idea, and the way to do that is all included here inside the Expert Secrets book. “Now I have pre-bought a whole bunch of copies of this, if you want you can go to Amazon.com, go order it from there, you’ll see tons and tons of five star reviews, or if you want, you can get a free copy. All you gotta do is go to expertsecrets.com, I already bought the book, if you cover a tiny shipping and handling fee, I will ship you out your very own copy, then you can read this book and find out how to find your message, how to build your tribe, and how to make a whole bunch of money teaching people whatever it is that you’re amazing at. “Now, this book has literally helped hundreds and hundreds of people around the world to take their passion, their talents, their ideas, their hobbies, their advice and turn it into a full time business. And you can do the same thing as well. All you gotta do is go to expertsecrets.com, get your free copy there and you’ll also see all the other bonuses and other cool stuff I’m going to give you as well, when you go and get your free copy. So now is the time, wherever you’re at watfching this, on Facebook or YouTube, wherever you’re watching this, stop what you’re doing and go to expertsecrets.com and get your free copy. I will ship this out and this will teach you how to take your ideas and turn it into a business. “Thanks so much, again my name is Russell Brunson and I cannot wait for you to get your first copy of the Expert Secrets book.” You’d think as you go from zero to a million, a million to ten, and ten to a hundred you’d get more mature, but I think it’s the opposite. Because now it’s like, literally we’re thinking, anyway, the weirdest things possible. But that’s the focus, as an entrepreneur, when you get to that point you don’t need more offers. There’s a point where you have enough offers, your value ladder is in place. Now it’s like, what can I do to promote this more? All my creative energy has been focusing on new ads, new ad types, new platforms, new things like that, and the last phase in here. Going from ten to a hundred million is that. I’m going to be doing another presentation here in a little over an hour, it’s called Conversation Domination. I’m going to go deeper into some traffic stuff. I’m not going to touch it too much right now. But this is the fun part, I’m just focusing….You’ll be able to tell when I do these presentations, this is where most of my focus is at right now, and it’s a lot of fun. So I wanted to come back to this. This is the vision I want you guys to understand over the next three days. Because I know that with so much stuff happening, some of you guys are going to feel overwhelmed. But if you understand, this is the vision of where you’re going, you don’t have to stress about the overwhelm. Okay, you look at this and say, “Okay look, zero to a million. This is the category I’m in, all I’m going to focus on is the what and the how, the what and the how. For every presentation I here, I’m going to listen for how does this company figure out what it is I’m selling and how I’m selling it.” And I want you to stress about, think about that. In that process, if you look at in that first circle that little triangle, that’s from the Expert secrets book, in fact, my next two presenters who are going to be speaking are going to be talking about this part. Because going from zero to a million, a lot of it is figuring out the what and the how, but a lot of it is figuring out yourself too. If you’re the one selling the product, how do you build your following? How do, yourself as an expert, how do you position yourself, how do you put yourself out there in a way that’s a lot of times not very comfortable, but in a way that’s going to attract people to you? So the next two presentations are going to be going deep into that. But every presentation for you guys, if that’s the phase you’re in, just think about that, the what and the how, the what and the how. That’s the key for you guys going from where you are today to Two Comma Club. That’s it. Now for those of you guys who are in the Two Comma Club and you’re like, “Sweet, I want more.” You should be focusing on all the different funnel types, like, “Okay, there’s this one and this one, what should I do to acquire more customers and those kind of things?” And those who are growing beyond that, you’re focusing on all the traffic presentations, how to scale your traffic and get more and more people in. But that’s what I want to explain, because I know that so many of us, especially as our community as a whole has been growing. It’s been fun watching, if you look at four years ago, the first Funnel Hacking Live event, if I would have said, “How many people here are making over a million dollars?” It was like one or two people. Now we’re at like almost 300. If you look at 17 at ten and it just keeps growing and scaling, it’s so much fun. And I think as a community, as a whole, we’re all growing together. But I want everyone to understand, this is the vision, this is where you should be focusing, this is what you should be doing, because I don’t want you guys focusing on eight and nine figure creativity problems if you don’t have your what and your how figured out. And visa versa. You focus on where you’re at, built that piece out, figure it out, and then you can switch and again, the market will tell you when you’re ready to make the switches and the transitions. Okay, to end this presentation I want to come back and I want to show you the video I showed you at the very beginning, one more time because, two reasons. Number one, after I watched it, I watched it like 30 times more, and it’s really fun so I’m going to show it again. And number two I want you guys, as you’re listening to it, to understand that this video is talking about you. We’re not normal, you guys know that, right? Most people don’t wake up in the morning, figuring out how can I change the world? How can I sell more products, how can I serve more people? That’s not a normal thing. Most people wake up in the morning, they’re depressed, they’re tired, they go to work, they’re miserable, they come home again, they’re miserable. Most people don’t spend all their extra time, energy, and money flying to here to hear people talking about selling stuff through funnels, for crying out loud. You guys are different and that’s good. So I want to show you guys the video one more time, and let’s watch it. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some might see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

MASSIVE CLICKFUNNELS DISCOUNT + FREE FUNNEL SCRIPTS SOFTWARE!

amazon business marketing online sales drop massive software private advertising ecommerce discounts shopify shipping funnels clickfunnels dropshipping fba funnel scripts

Play Episode Listen Later Jan 27, 2019 9:27

MASSIVE CLICKFUNNELS DISCOUNT + FREE FUNNEL SCRIPTS SOFTWARE!

MASSIVE CLICKFUNNELS DISCOUNT + FREE FUNNEL SCRIPTS SOFTWARE!

amazon business marketing online sales drop massive software private advertising ecommerce discounts shopify shipping funnels clickfunnels dropshipping fba funnel scripts

Play Episode Listen Later Jan 27, 2019 9:27

MASSIVE CLICKFUNNELS DISCOUNT + FREE FUNNEL SCRIPTS SOFTWARE!

77: CASE STUDY: Creating An MLM Offer...

Secret MLM Hacks Radio

Play Episode Listen Later Jan 23, 2019 46:40

This is how to turn ANY product into an offer so you can out-value and serve more than your whole upline or downline… Today, I'm going to teach you guys how to create an offer out of your MLM product. This is one of the biggest mishaps any MLMer makes. To take the product that your MLM gives you and walk around with that ONE thing and try and sell it. That is a product, not an offer. THE REALIZATION ABOUT MY MLM PRODUCT I want to walk you through a case study within Secret MLM Hacks program. There's a lady (she’s awesome) in Secret MLM Hacks program. She said to me, "But Stephen, I sell mascara. How on earth do I create an offer and be unique among all the people who are selling mascara in my MLM? How do I be more unique than all those people?" The answer is about the offer. If you've just been walking around with your MLM product, you're not unique at all. The first time I realized this, I was doing door-to-door sales. It was really hot out. This was probably six years ago. I was knocking doors. It was really hot out. I decided to hide inside of a McDonald's because it had free AC. I walked in, it felt good… But I was shocked to see that my boss and other salesmen were also hiding in this McDonald's because it was so hot. We're talking and chatting for a bit. All of a sudden, this guy walks up. He goes, "Hey, you're selling pest control." We're like, "Yeah." He's like, "Come spray my bugs," and he asked for a sale, which is not normal. A lay down sale right there. We all looked around at each other. We all grew up together, so we knew each other and we were good friends. We all looked around at each other, and we're like, "No, you didn't get a sale today," "No, you haven't had a sale in a day," or whatever, "You take it," "No, you take it," "No, you take it." Back and forth, back and forth. Suddenly, my boss stands up, and he goes, "You," pointing to somebody. That person got a lucky lay down sale. That experience has stuck in my head because this is what I realize. It was like, “Oh my gosh.” It didn't matter who the guy chose. He had the same experience no matter who he chose. It didn't matter who he chose because they had the same fulfillment, they had the same scripts, they had the same product, they had the same stupid jokes in their scripts. We're all wearing the same uniform. Everything was the same. There was no difference based on who he chose. If you are selling your MLM product as it is, the way it comes from your MLM, are doing the exact same thing. That's the danger. There's no difference between choosing you over the other tens of thousands of people also selling your product. That's a big issue. LET’S CREATE A UNIQUE OFFER OUT OF YOUR PRODUCT I want to show you how to create an offer out of your MLM product. I am not telling you to change the product itself. That's why I want to walk through this case study. I want you to see how I create an offer out of somebody's MLM product to make them: More unique More valuable Help them deliver more Solve more problems than anybody else in their downline or upline That's exactly what we did, and that's exactly what's happened. It's really very powerful. It's amazing. I know I'm claiming some big stuff right here. Get a piece of paper out and take this part seriously. It's very powerful. This is how I out-value everybody else in my upline and downline. This is how I out-value everybody else when I'm selling the product itself. I give more solutions than the standard person. It comes down to the way I'm packaging it together. I transform it from a product into an offer. That's the real secret. I want to teach you guys how I'm doing that. VEHICLE VS ANCHOR Let’s clear one thing up before we move on. A lot of people ask me, “Is the anchor of an offer and the vehicle the same thing?” No. An anchor of an offer and the vehicle that's not the same thing. The anchor is part of the vehicle… But the vehicle is not part of the anchor. When we say: Vehicle New opportunity Stack slide Offer Those are all the same thing. Let’s say I’m consuming ClickFunnels. If I'm consuming ClickFunnels, there's a belief that's causing me to consume it. I believe that ClickFunnels is the vehicle that will get me what I want. It's not that I want ClickFunnels. I want what ClickFunnels gives me, right? You sell the hole, not the drill. You're selling the taste, not the food. Too many people get obsessed over their product and they're like, "But this drill is amazing." No one wants the drill, they want the hole. It's the same thing with your product. "But the mascara's amazing." It's not about the mascara, they want what it does. They want it for the benefit it gives them. That's what a vehicle is. Products, offers and new opportunities. It’s called a vehicle because it delivers what the customer really wants. They don't necessarily care about your product. They just want the result that it gives them. The anchor of the product is the part of the products that the customer's most excited about. OBJECTIONS TO YOUR MLM PRODUCT Let's keep with the mascara example. When you go to someone and say, "Here's my mascara," there's going to be some reactions to that. Is everybody going to buy right off the bat? No. Of course not. Even if your product is really good, they don't buy because it's not about the product. It's about what happens when you show them the product. There's something that happens internally. This is where those false beliefs come in. PRODUCT OBJECTION When you show someone, "Here's the product."... "Is it any good?" There's this involuntary reaction. We show them the mascara, "Is it good?" The first objection is about the vehicle itself. The mascara. "IS IT ANY GOOD?" That’s the first objection that people normally have when you show them a product or offer. I have to figure out how to address it. If I can get somebody to believe that there is a possible that vehicle is actually good, "You know what, that actually does look like good mascara." INTERNAL OBJECTION The next objection they have is INTERNAL. They're going to ask themselves, "Am I good enough?" It goes to a lot of places of insecurities. "Well, yeah I believe that could work but there's just no way I could pull that off." They're convinced the vehicle, mascara, is a good thing. But their excuse is, "I just don't think I can pull this off. I'm just not that kind of person." That's an internal insecurity. An internal objection. An internal false belief. “I don't know that I'm good enough to wear this mascara." It might be an insecurity over self worth. It's possible. Very possible. Those are internal objections about their own abilities. EXTERNAL OBJECTION The next objection is going to be EXTERNAL. If I can get them to believe, "Oh my gosh this vehicle is possible. Oh my gosh it's possible internally that I actually can pull it off." Their next objection is based on external factors. People blame their ability to be successful with the vehicle on something else. It's an excuse. "I can't get this mascara because look at the price." They're blaming away from them. It's usually: Time Money Resources “It's going to cost me too much money.” "I don't have the time to do this right now." "I don't have the support. My wife/spouse would never support me” You need to be addressing those objections inside of your offer. That can feel like bad medicine to a customer. How do you make it feel not like medicine? You tell stories. That’s why we don't jump straight to building a funnel. That's usually why funnels SUCK. There's a lot of psychology behind it. This is marketing psychology. THE ANCHOR OF YOUR OFFER NEXT... I have: The vehicle Internal objection External objection Those three things go in my stack slide. Let’s use ClickFunnels as another example. Someone’s saying, "Look at ClickFunnels. This is so cool. I believe the vehicle can get me where I want to go. But I'm not techie." Russell address that by saying, "Don't worry if you're not the person to do it have your eight year old come do it." Seriously, his twins build funnels. He also tosses in, "So you understand also how to put these pieces together and how to understand your customer, we're going to put something in something called Inception Secrets." Did the customer ask for it? They did. Just not explicitly. "Oh man, I would love to have funnel hacks. But I don't know how to put the copy on the page" "Don't worry about it. We're going to put something in there called Funnel Scripts." Those are all things that make up the offer. The anchor of the offer is the thing that the customer is most excited about in the offer. In Funnel Hacks, do you think people are most excited about Funnel Hacks? No! They're most excited about ClickFunnels. When someone buys Funnel Hack they PRE-BUY six months of ClickFunnels. That’s what makes an offer sexy! HOW TO PACKAGE A SEXY OFFER If you understand this one piece, ALL of offer creation and all of funnel building gets real easy. This is the secret sauce and this is the reason this stuff works so well. This is how we're going to build an offer. This is what I go through every time. IF I CAN JUST GET YOU TO UNDERSTAND THIS... it makes it so simple and so fast. You will have success in MLM far faster than any average MLM-er or experienced traditional MLM-ist ever will. I mean that. I'm not laughing. THIS is marketing. We're going to design an offer right here. Follow along for your own product. "But Steven, I sell a suppleme..." "DOESN’T MATTER" But, "Steven, I sell insuran..." "WHO CARES?! It's the same freaking thing!" That's what I get so mad about! Is the product different? Yeah... But that's not how crap sells. It's not about the product. It's about the sales message. CREATE AN OFFER USING HEALTH, WEALTH AND RELATIONSHIPS Back to our mascara and makeup example. If I've got three things here… Health Wealth Relationships If you sell makeup, you most likely use it. You probably had some AHA as to why you’re using the one you are now. You can skip the whole ask campaign thing if you walked the path that you're selling back into. You already know what the false beliefs are. You’ve walked them. You had them. Are you going to promise health, wealth or relationships through your makeup product? You’re selling mascara, but that's not what they actually want. What do they want? RELATIONSHIPS, BABY! It's not about the product. They want a relationship. Could I promise health through mascara? I actually could. Do you understand how this works? I could take this and connect it to any one of them. It doesn't matter. What matters is that I choose ONE. The pitch styles are slightly different based on the one that you do. You can spin the sales message. Are we talking about product or offer here? NO. We're talking about outcome. HEALTH, WEALTH and RELATIONSHIPS are the most “NO DUH” places to go spend money in. You don't see a salesman next to eggs in the grocery store. This is a “NO DUH” buying place. You're not selling mascara. You're selling relationships. FINDING YOUR BLUE OCEAN How many people sell mascara? A LOT. They're promising relationships through mascara. We’ve got to figure out the blue ocean to go sell to. Create a new opportunity and sell it directly back to the other mascara buyers. CURRENT BUYERS, you understand? This is the reason why I recruit so well in my MLM. My personal downline. I don't target people who are not currently in an MLM. I target people who are in an MLM and hate it. WHY? Because I'm selling directly back to MLM. I'm promising wealth through MLM. I'm selling back to the general MLM-ist. People who hate the downline they're in. Hate the company they're in. Can't see a way out. I'm not convincing people that MLM's the new opportunity. I'm teaching an MLM-er who's down the path already. Why? It shortens the education gap. It's easier sale and it's a better customer. This is what happens when you get real clear on who you want. START TO TURN YOUR PRODUCT INTO AN OFFER Two things I got to figure out: What are current makeup buyers buying? What are they already trading cash for? The sales message. What message is generically believed in this sub-market? What's the current offer and the current message that people are consuming? Now we need to start crafting this. We need to come up with two things: Offer Message The message needs to throw rocks at the red ocean. The mainstream way of doing it. Look at my headlines for Secret MLM Hacks. "How do MLMers like us recruit A players and create extra income without annoying family and friends?" I'm throwing rocks at people who only talk to their friends and family. You want to touch a nerve and make people think, “I see why you're saying that. I've felt the same pain.” Please don't throw rocks at people. If you’re pitting against a company, don’t throw rocks at the CEO. OBJECTIONS TO YOUR PRODUCT OR OFFER We need to think through the biggest objection that people have when you show them your product. There are three different types of objections: Vehicle (V) - about the product Internal (I) - about their ability External (E) - about their resources Let’s think of what those objections and false beliefs could be for this makeup and mascara example: V - Will it work? I - I don’t have the knowledge to use it E - The price is too high OKAY. Now we have the false beliefs, whoa buddy. Let's design ourselves an offer. STORIES UPHOLDING FALSE BELIEFS The next thing we need to figure out is story or experience that created those false beliefs. Vehicle. Does this even work? “I've tried so many different products. There's just nothing out there that's going to be right for me. I have a draw full of old products that didn't work." Internal. Knowledge. “You can never recreate makeup that’s done by a professional. I don’t have the skills or knowledge to do what the pros do. I don’t have the experience. External. Price. The story could be "Well, I heard that there was this one company that was charging $200 for this makeup kit. It was crazy because it was terrible, didn't even work. Therefore everything expensive doesn’t work. I can get the exact same thing from Wal-Mart." or “I have a friend who spends $300 a month on makeup” So that’s what they think it costs. NEW STORIES = NEW BELIEFS Now we craft new stories. This is where we use things like the epiphany bridge script from Expert Secrets. You don't necessarily TELL stories, you ASSEMBLE stories. If you need more drama, assemble more drama. If you need more conflict, craft more conflict. They're malleable. For vehicle, internal and external, you need to tell new stories. It could be something like: “I’d tried so many makeup products and none of them worked. I had a draw full of bad products that didn’t do what they said on the can. I was about to give up when I found THIS PRODUCT and it changed my life.” CREATE PROMISED BASED ON THOSE FALSE BELIEFS The next thing I’m going to do is create headlines. Another word for headlines (which I think describes them better) is PROMISES. I'm going to make a vehicle based promise. I'm going to make an internal based promise. An external based promise. “I'm going to show you how to BIG PROMISE without HUGE PAIN” I address their big fear and the false belief. I promise to get around it without them having to go through the pain I know they've been experiencing. Vehicle - “I’m going to show you how to do your makeup without trying a million and one different products” Internal - “I’m going to give you three makeup tips to get the A list look” External - “I’m going to show you how to get the $1,000 makeover look for $50” If you look at SecretMLMHacks.com, look at those bottom three columns. This is exactly what I did. DESIGNING YOUR OFFER The next thing we need to do is start creating the products and the stack slide. Your offer. Based on everything we’ve done so far, let’s come up with some products. These tie directly back to the false beliefs. Vehicle - Self-consultation guide Show them how to choose the the right makeup for them that will work. Internal - Evening looks guide Give them the knowledge to do their makeup in different ways. External - Makeup kit This is where they get a whole load of products for a great price. THIS is how I create the stack. Without knowing it, we have very deceivingly created the stack before your very eyes. SHAZAM! You’ve got three bonuses right there. All we need to do is add an anchor and call it something cool. Stack slides usually have five things in. You’ve got three right there! I always like to add a Fast Action Bonus at the bottom. A FAB. You say “By the way, those of you guys that act right now, I'm going to let you into our little community.” You could get someone else's book that you think is really good and throw that in there for FREE as well. They get it for FREE but you're going to add $20 to the cost off everything else. DID WE JUST CREATE AN OFFER? This is freaking awesome! The MARKET told us to put these things together. Not explicitly. But they told us. This is a safe place for me to launch in. WHY? Because you're reacting to what the market has asked you to do. Here's what you do with the price… You’re probably able to sell the kit at a certain price point because you’re in MLM. Charge the kit price. They just get the rest of the stuff for FREE. NOW YOU’RE COMPETING ON VALUE, NOT PRICE. Most of these are freaking info products. You only have to make those ONCE. You can probably find a lot of these videos on YouTube. YouTube is open source. It's public domain. As long as they’re publicly listed, YOU CAN JUST TAKE THEM. I make members areas with other people's videos all the time and use them for lead gen. It's legal. You can do that. You might only be selling ALL OF THIS for the price of your MLM product… But you're delivering more. You will outsell, outperform and outvalue everyone else in your downline. Your upline, other people in makeup MLM’s. This is the method that I use and this is how I’m killing it. Master this, and you can create an offer out of anything.

SFR 198: The SECOND Origin Story...

Play Episode Listen Later Dec 7, 2018 20:55

Boom, what's going on everyone?It's Steve Larsen, and this is Sales Funnel Radio. Today I'm gonna teach you guys about the origins of the offer. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along, as I learn, apply, and share in marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys? Hey, okay. So I was at the Traffic Secrets event. Traffic Secrets was an event run by Russell Brunson, just for the Two Comma Club X people. If you don't know what that is, Two Comma Club X coaching is a program where we take people and we help them make their first million. Tons of fun, and it is successful. It's lots of fun. It's a fun group. There's a lot of events that come with it.I'm a Two Comma Club X coach. I've now brought, at the time I'm recording this, about 2,000 people through this process now. There are patterns; and when people follow the pattern, they have success. This event was called Traffic Secrets, it was over in Phoenix. Getting to Phoenix was pretty crazy. There was something messed up with the airplane, so they had to get us off and get a new plane. There was like, a bolt coming out of the side of the airplane, and no one could figure out what it was. It was really freaky.We got off the plane to switch planes, and that is the moment, my friends, when adults become children and start whining and complaining. Anyways, I get over to Traffic Secrets, it's a bunch of fun. It's a lot of work. I remember growing up, my dad traveled quite a bit as well. I always had this perception like, "Oh man, Dad, is it so cool going out?" Like, "You're traveling like a beast, do you have so much fun? What, did you see while you're there? Did you see this while you're there?"It wasn't until I was a little bit older that I realized, it's pretty much straight work. I only see my hotel room, the event room, and the walk in between, that's it. And then the shuttle ride back to the airport. That's kind of all I see any event I go to. Anyway, so, Russell got up. He talked for two days. I had a ton of fun. Right before that, I got a chance to go and hang out with him in his office just he and I, until about 2:00 am, to structure a lot of the content and things like that. It was just a ton of fun. I'm going off script here real quick, okay? It's funny, 'cause my wife kinda laughs, she'll be like, "Hey, did you have fun with Russell tonight?" I'm not teasing her, I just think it's funny, and I get it, you know. She'll be like, "Why do you like hanging out so much?" Well, besides the fact that it's Russell Brunson and we are good friends, the more you learn about the thing that you're doing, the less people you can relate with about what you're doing. You know what I mean? And that's why the game can sometimes be a little bit lonely. So I always have a bunch of fun going and doing that. It was cool to be behind the scenes and be back structuring content and putting ideas and concepts together, and then go sit back and watch the audience as Russell executed that plan. Cool education right there.Russell talked for two days. Lots of energy. "Rah, rah, rah," right? He's all over the place - lots of energy. At the end of two days, we go, and we're having dinner with the ClickFunnels crew, the staff and all the coaches were there. We were just shooting the breeze, just chatting for a little bit. Most people left, and there's only five or six of us left, and we're like, "Hey, let's go see that movie, Venom." Which was super cool by the way, it was a good movie. Just before we left to see the movie, Russell leaves for a second. He comes back, and he goes, "Dude. Do you know who Claude Hopkins is?" I'd heard the name, but I hadn't studied him yet. I'm making the rounds on who I'm studying right now. I haven't gotten to Claude Hopkins yet. And I said, "No, heard the name though." And he goes, “Dude, you are going to love Claude Hopkins." I said, "Alright, cool." So he starts telling me a little about Claude Hopkins...and he said, "...basically, he's like the godfather of what you do." And I said, "Please tell me more." This is a picture of Claude. I went and printed out a picture of him. It's gonna look really blurry. This is the man himself. What's up, man? Alright, Claude Hopkins?Claude Hopkins (1866–1932) was brought into companies to create the equivalent of an offer. In 1907 he was paid a salary of $185,000 a year. That's like getting paid 1.3 million in today's dollars. This is a highly paid guy. And all he would do is go in and create offers. That's what he was known for. Companies would hire him to come in and help construct the offer as part of the sales message. So he goes in and he would create the offer, but then also pieces of the sales message that would make it sexy. I was like, "Russell, dude, that was like the greatest gift you could give me. Are you serious? You just taught me about how my market came to be." I've been looking around trying to find the history of what I do? And it's not been an easy thing to go figure out. Not many people teach what I teach, which is one of the reasons why I'm stepping into that zone and being the category king of offer creation. That's my goal, that's what I'm going for. You wanna see my second shot I'm calling? I'm calling it! My podcast introduction is all about, "Hey, I'm calling my shot!" Well, I'm doing that: I'm on track I hope, for a million dollars this year. It's gonna be close; it's gonna be really, really, tight. But we're getting close. Some of you guys have reached out and asked, so I'm just telling you.I'm trying to make my first million dollar business. I haven't taken on any VC funding, haven't taken on any debt. It's gonna be close. Makes me feel better knowing it took Russell three tries to get it in a year. I'm getting close, though. I'm hoping that I can make it. I'm excited about it, though. I started freaking out. I was like, wait, this Claude Hopkins guy. Here's more about him: Back in the day, they were not called offers. They were called schemes. Meaning a scheme, like, you're gonna go create a scheme. What's your scheme to actually make cash? Back in the 1800s, you had a scheme man. A guy who created your scheme. They would come in, like, "Oh, I need a scheme man." A scheme man would come in and would create the offer, or their scheme. And so that's the origins of offer creation. That's literally, that's how that stuff came about. Now, I'm sure if some copywriter way back in the day, way before we actually wrote stuff down, similar concepts were going down, maybe? But that's how it happened, though. They would go create these schemes and guys would come in and get paid huge sums of money to go in and actually create these things. I freaked out when Russell started telling me some of this. And I was like, "That's amazing. It’s a huge deal that you told me that." There was a few, little epiphanies I had. My brain just started running, which it does, and I let it. It's a ton of fun - totally like the Beautiful Mind thing. "I gotta ask you guys if some of you guys are real." But in my head, because of learning that, certain frameworks about how I know money is made started getting adjusted right there at the dinner table. Right there.I was like, "Oh my gosh. That's how it works?" I was sitting next to Julie Stoian, and she leans to me after about five minutes, I was just zoned out. It's funny, my wife will reach over and be like, "You doing okay?" And it will wake me from this reverie; you know what I mean? I'm like, "Oh."Well, Julie Stoian leaned over, she goes, "You're getting very pensive." And I was like, "Oh, crap." I realized I had zoned out, I was staring at something for, I don't know, probably ten minutes. My head was racing, and what I realized was that... okay, walk with me for just a second here, okay? Just think about this for a second...Every sales message, every good sales message has two introductions, and it has to do with the way the brain functions. Every sales message has two introductions:One of the introductions, whoever the audience is that's listening to us, the introduction must introduce the person who's speaking. That makes sense. "Steve, who are ya?" Now I gotta do a little bit of an origin story. Meaning, how did I originally come into the thing that I'm doing? "Well, I started the Sales Funnel Radio podcast back when I worked in ClickFunnels,” right? You guys know all my, you all know my origin story. Now, if I'm gonna sell something, I also need to tell, I need to do an introduction about the topic. So there's two introductions, does that makes sense? I'm just kind of setting the framework here. This is a big deal, this is a huge deal. This has made it so much easier for me to teach copywriting to people since I learned that. And you, hearing this episode right now, just know I recorded this a few weeks ago, just so you know, that's just how I run my content - so that my team's got time to repurpose it like an animal. So, anyway, there are two introductions to every single sales message. Now, think about this, what I'm doing is I'm going in and I'm telling my origin story. It is the way I introduce myself. It was not until Russell walked in and said, "Dude. Claude Hopkins," that I'm like, "Whoa! That's crazy." I realized, markets have origin stories too. I was like, "What?" That's the second intro. You guys getting this? If you're not freaking out right now, I totally get it. I'm a psycho, I'm a freak in this stuff, I totally get it. I'm gonna nerd out over things that you may not, and that's totally fine...But here's basically what it means: A lot of people when they sell, they believe that they need to come at it logically, or just emotionally. There are all these different ways to come in and be like, "I'm gonna tell you this, and do a whole bunch of scarcity urgency. I'm gonna do this and do the takeaway sale. I'm gonna do this and do that way." Does that make sense? "I'm gonna do the drug dealer close." There's all these different ways - there's a lot of different scripts out there on how to sell something. But what's fascinating is that it was the first time when I realized, if I just told the origin story of my product, there's a likelihood that my customers will see the product's flaws without me pointing them out. Think about this for a moment...So if I'm thinking about, well, offers... it's really hard to find books about offers. It did not take me long to buy all the books on offers I could find on Amazon, and start to move through them. There's just not a lot on offers. There really isn't. Claude Hopkins. He wrote the book Scientific Advertising. This guy knows what the heck he's talking about. If you start looking at the things that he's doing, the most crucial part of the sales script, the most crucial part of the sale, right, is the offer. Now, the sales message is what makes the sale, but that offer is the exchange to value. It has to be amazing. And if I can go in and teach you, "Look, you have to have an offer." So I didn't tell you a full out rap story with the correct script and all that stuff about the origins - you know, teaching you guys about the origins of the offer...But if you think about this, if I just educate you on, "This is how offers used to be created..." Suddenly just knowing that there's a backstory that you may not have known about drastically produces and increases perceived value about what I'm talking about, right?Let's say you're gonna try and sell somebody the keto diet, right? You go out and you're gonna talk about the Atkins diet. "Oh, here's the Atkins diet, you're just gonna eat meat, basically." I think that's the Atkins diet, is it? I don't know, anyway... Here's the one where you just eat meat all the time, right? If I start showing you a whole bunch of research on why the Atkins diet is the best, why this is awesome, why this is incredible. That's effective, but it's not nearly as effective, or it's not nearly as much incredible perceived value as if I can educate you on the history of the vehicle that my customer's already in. I'm going deep here, is that okay? It's not a normal podcast episode. I'm just freaking out by this concept. Way easier for me to draw it, I should totally have my whiteboard over here with me. The book Play Bigger, one of my favorite books lately, Play Bigger talks about how, whoever can best articulate the problem to a market, it's also assumed that that person has the best solution. You guys get that? Let me say that one more time. Whoever can articulate the problem the best to a market, it is assumed that that individual also has the best solution. And that's why this is so powerful.I realized that if I can get good at teaching the origin story for the market, for the product, that my customers are currently using. And I'm like, "No, you shouldn't be using that." If I'm the best at going in and teaching, "Look, here's the origin story about the product you're using." It's another way for me to sell them. It's another way to educate the market in a way. It's another way for me to articulate the problem the best - like Play Bigger is talking about. And to do what Claude Hopkins teaches, and actually say, "Oh my gosh, check this out." And they self-educate. And then suddenly, it's like being pulled from the Matrix. "Whoa! I never realized the product for the flaws that it has." Does this make sense? This is a huge deal. When I first started building a whole bunch of funnels, I was like, "Yeah, I got the Page Editor and ClickFunnels, I totally understand how this is going around. This makes a ton of sense. This is actually amazing. How do I write copy?" This is before Funnel Scripts or anything like that came out... I was like, "How do I write copy? Dang it, aw, man, hm. You know what, I don't even know." And there was no answer. But guys, if you're like, "How do I write copy, one of the easiest ways to do it is just by telling the origin story of the products that your customer's currently using. How did that thing come into existence? It was Steve Jobs who said, something along the lines of ... if you look around and understand that all the things that are around you that you can see, someone just made it up at some point.When you understand that, it's freeing 'cause you realize, "Wait, that was created with the restraints of a human being's brain." One person, most likely, right? Which means it also could be altered, like, "Whoa. That's crazy stuff!" That's huge. I'm trying to help you guys understand that when you are telling your story, when you're telling your offers... you're not just telling your origin story. The key and the point is to try and tell the origin story of the red ocean you're selling into. Does that make sense? Someone put that on a freaking t-shirt, 'cause that's good stuff right there, okay? That's gold. It better be on a freaking Instagram quote card here soon. That's a big deal. That's a big deal - because it means I can shortcut a lot of the little scientific isms of writing copy, but still get the idea across. That means I don't have to go learn why the engine works. I can just drive the car when I just tell the origin story for the market. There's this super, super cool quote I really like from the book. I just have to log in real quick to it. I took a screenshot of it. I believe this is Claude Hopkins here. He has a very interesting way of speaking: "Many have advertised, 'Try for a week, if you don't like it, we'll return your money.' Then someone conceives the idea of sending goods without any money down and saying, 'Pay in a week If you like it?' That proved many times as impressive.”One great advertising man stated the difference in this way; "Two men came to me, each offering a different horse. Both made equal claims. They were good horses, kind and gentle, a child could drive them. One man said, 'try the horse for a week. If my claim's not true, come back for your money.' The other man also said, 'Try the horse for a week.' But he added, 'Come and pay me then.' I naturally bought the second horse."You understand what I just did there? This is a big deal, and it's the reason why, if you have an offer and you have a product, if you have a skill, a talent, something that you have that you know you are better than the majority of the market at what you do - which is probably likely all of you guys if you're listening to this... If you're better than the majority of the market at what you do, and you're having a hard time selling, the answer is, "You need to have a better offer." Which includes a sales message in my mind. They're very inseparable. That's why I create them at the same time. Does this make sense? Two horses, exactly the same, right? Exactly the same, both amazing. A child could drive both of them, as it says. One of them says, "Try it for a week, if you don't like it, come back, ill give you your money back." The other says, "Try it for a week and then pay if you like it." The only difference between those two offers is a little tweak in the way it's presented. That's like, the definition of a freaking offer. Does that make sense? This guy is brilliant. This is another Claude Hopkins quote I really, really like. I've been geeking out about him, this episode is just kinda about that: "The time has come when advertising in some hands has reached the status of a science..."Oh, what's up, Claude Hopkins, how you doing? I'm your man, 'kay? I am your man, that's me, that's me. The science of selling online. That's why that group was created. It's not about the art, it's about the science. What are the formulas? You guys heard about the frameworks episode that I did? "The time has come when advertising in some hands "has reached the status of a science." I want you to understand that. There's some really cool quotes he has in here also about, I was going through about, where he talks about, this stuff, advertising, and selling. It's all salesmanship, and if you have any questions, the best answers come from looking at the problem from the stance of a salesman. Does it sell? You are not in the business of entertaining. You're not. I'm in the business of selling. Now, as part of that, I might go and do some entertaining stuff. I might yell in the mic, and I might go crazy. And every Monday I might yell on the Instagram, "It's Monday, baby, whoo!" Right? And there's a showmanship aspect to it. But I clearly understand that the showmanship is not selling. The showmanship is getting people to me, but I still have to sell the different mechanisms. Anyway, I've kind of danced all over the place in this episode. I just want you guys to know how stoked I am. And the major key of this entire thing, I'm trying to help you guys understand, is that your market, much like you, has an origin story. Your red ocean that you're selling back into, just like you, has a red ocean, I'm sorry, has an origin story. If you can go, just learn, and figure out how to describe the red ocean that your customers or the people you wish were buying from you. You walk up and you're like, "Hey, you should be trying some ketones over here," and they're like, "Why?" If you can go in and educate them why their current solution is not awesome, and use the origin story to do so - it's huge power. Huge power. Origin stories are not just for an individual. Anyways guys, thanks so much. I appreciate it. Thank you so much for being here. Thank you, Mr. Claude Hopkins, for your awesome quotes and inspiration. You guys will see me, many times now, attach, watch what I'm doing, okay? You will see many times now attach what I do in the offer world to the backstory, the origin story, of what Claude Hopkins created and pioneered as well. That's what I'm doing, that's why I'm telling you guys this episode right now. That's what I'm doing, and it's tying into so many pieces in my brain. I'm so stoked about it. It was the missing piece I've been looking for. Boom! Found the hook, found the hook, baby. Alright, my friends, go be schemers. Be scheming. Go create cool offers, I'll see you guys later. If you guys like the episode, please rate and subscribe it. And I'll talk to you guys later, bye. Whoo hoo! Hey, there's more marketing resources than there are seams of the sea, am I right? Okay, maybe not, but there is a lot. How do you know if you're paying for good ones? Recently I went to my business bank statement and I counted 51 internet tools and resources that I use to run my business every day and actually keep my team size small. If you wanna see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it. And then I dropped a link straight to the source right below it. If you wanna see the list and see what you can use yourself, go to bestmarketingresources.com. That's bestmarketingresources.com.

SFR 193: My Internship Sales Letter...

Play Episode Listen Later Nov 20, 2018 18:01

Boom, what's going on everyone? It's Steve Larsen, this is Sales Funnel Radio, and today I'm gonna teach you guys how to use the sales letters to go find good interns. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys? I'm excited for this! Okay, so it's about a week, I don't know, a week and or two ago, we were looking at all the leads coming into our funnel. Right now I've got anywhere from 500 to 1,500 opt-ins every week to see my webinar - that's where we are right now, that's where the numbers are shaking out.What's interesting is the automation of the funnel itself is selling a percentage of those people, but there's a huge percentage of people who don't actually go buy because they have one last question. They need to talk to somebody. And literally, the volume is just something I can't handle. What was interesting is, we found out, we were looking at... I went to BYU Idaho... They're not far away from here, they're like five and a half hours away from here...We just found out that they added a sales program to their majors, right. You can actually go and get an emphasis in sales now, which is awesome, super cool - first undergrad I've ever heard to go do that. So, turns out, they're having their career fair super fast, so we went to work. I opened up FunnelScripts, and I was like okay, a sale is a sale regardless if there's money involved, right? I sell somebody on a movie I wanna to go see. I sell somebody on this is where I wanna go eat. I sell somebody, right? Sales is everywhere. And honestly, if you're not getting what you want in life, it's because you're not a good salesman. It's true! I'm not talking about just for money. I'm talking about anything. It's kind of funny, I went into FunnelScripts and I opened up the short sales letter script and I started filling it out all of the little pieces to sell a student to taking an internship with me. I was like, “Hey, if we're getting 1,500 leads every single week, what can we do to get these people, if they just have one question left, how can we get them to come the rest of the way and actually purchase?" So, what we did was, we went back to college. And we went to this career fair, and I decided, how cool would it be to use some direct response. You know, like the old school direct mail kind of principles, right? I went through and I wrote a sales letter on yellow paper, right? And anyway, this is it. So, I just wanna go through and I'm just gonna read this thing to you guys so you can see how persuasive this was - because the result was amazing. The result was incredible. It was kinda funny at first to stand there. We actually brought this exact same set up that you see here if you guys are on YouTube:We got the big Sales Funnel Radio paparazzi wall and that's what we put up. We got this big banner made.We made these Capitalist Pig T-shirts - that are going to be made available to anybody soon. I'm super excited about it. People are PMing me like crazy. They say 'Capitalist Pig' on the front and its like a piggy bank and there's a dollar sign for the eyes. It says 'Capitalist Pig' and then on the back it says 'Sales Funnel Radio'. It's super cool! Anyway, a lot of people were asking for 'em. So, we figured we might as well make 'em publicly available to all of you soon. It's not gonna be like a thing we have open forever, just gonna open and close kinda stuff just 'cause I'm not really in the T-shirt biz so, kinda when time permits, I'll sell that shirt and then not. Anyway, I'm excited though. And we have an 'It's Monday Baby' shirt coming out soon. Anyway, so we were wearing the Capitalist Pig shirts I should be wearing it now, that'd be kinda cool. We had this setup, we had the high ticket sales banner here the Sales Funnel Radio thing, and the crown jewel of it all, in my opinion, was this script. And what was cool about it is like this thing, I'm selling them to take an interview. I'm selling them to not just do the internship, but I just want them to go take the interview. I'm selling the next step in the process. Get on an interview. So this is what I did... I went into FunnelScripts and literally an hour before it started, I was doing the One Funnel Away challenge stuff which, I know a lotta you guys are in... Anyway, that's over now. That first month, that's over now. I thank you guys so much for being a part of it, really appreciate it. But I was doing that...And about thirty minutes prior to this career fair starting, I opened up Funnel Scripts and I was like, "Hey I'm gonna go and I'm gonna write a sales letter to get somebody to come fill these closer positions." There's a lot of people out there that are already experts at it, but I thought it'd be kinda neat to go take some college students and do that. Which is super cool. Anyway, this is it:"Attention graduating or interning BYUI students, get a paid internship, with on-the-go training which you'll actually use after you graduate." 'Cause like the headline right there, that's it right there. Just like I would in a webinar, right? "Attention audience, attention audience," and then a headline, "Get a paid internship with on-the-job training which you'll actually use after you graduate." Holy smokes, right? What do they want? That's a promise of a paid internship with on-the-job training. And then what's the fear here? "Oh man, I'm not gonna actually use that when I graduate." No, you actually will use this if you graduate. If you know how to sell, you're gonna use that everywhere in your life, the rest of life. And then I wrote it as if it was first person button lingo. For buttons lotta times we'll use first person language. "Yes, give me Secret MLM Hacks. Yes, give me "insert product", whatever." So, I wrote it in that manner. "Yes," in quote marks: "Yes, I'm ready to learn the one skill that makes me more valuable to the marketplace. A real skill that is transferable to any profession I end up in and keep control of my income." What? Thank you, FunnelScripts! "I understand that when I act now I'll become a high-paid sales closer of the Sales Funnel Radio high-ticket closing position and get....," and here's my offer...I wrote an offer for the interns, it's an intern offer:Number one: salary plus commission - We're paying 'em like eight bucks an hour just to keep them moving, right? And then we pay commission. We're the one paying for all the leads... I'm the one serving up all the leads to 'em, so, anyway we give them 10% of whatever they close, at any price point. Right now at the recording of this, I have products anywhere from $1,000 to $3,000, and then $30,000 to $150,000 products. I'll give them 10% of whatever they close, I don't care. So, "salary plus commission." Number two: A choice of part or full time. A choice of your own hours. A chance for full-time hire. A chance to learn on the job. An amazing reward program which we have - which is really cool. "I also understand that when I act now I also get the top converting sales scripts in today's market." - I'm just gonna write a sales script. I'm gonna use the four question close from Expert Secrets. That's what I'm gonna teach 'em on. “Pre-qualified leads to set up for you.”"Remote work available" - I'm trying to think if I was a student again, what was super frustrating to me? Working with hours... They're my target market, right? I'm just laughing at this, and the whole reason for this entire episode is because I want you to understand it doesn't matter who you're selling or what you're selling or who you're trying to convince, sales are involved.The concept of offer creation the concept of sales letter writing is something that pays you wherever you go. I don't care what you're selling, or if there's even money involved with it. It will "pay you" whatever you want. Basically, I said they get everything for free instead of the public price of $15,000, which is what it normally would be to the public at like a two or three-day event. I'm gonna teach them one-on-one with a lot of this stuff to make sure that they're awesome closers, right? "To your professional success Stephen Larson - interview for one of the three positions now." Wait, there are three positions? Wait, there's scarcity and urgency... Right, it's the same principles throughout. Anyway, there are a few other things inside here which are pretty awesome. But it's the same principles as you would any kinda sales letter. What I did is I went through and I starting thinking through how I would, so I designed this banner the day before, and funny enough we were able to get it actually printed, which is awesome. But I just want to walk through the banner really quick here. Check this out, so I'm actually gonna unhook the camera. First time in Sales Funnel Radio history! Check this out, so it says:"Sales Funnel Radio. 200K+ downloads." - By the way, that's cool. That just happened. 200,000 downloads of Sales Funnel Radio. Thank you very much by the way. Big ol' picture, why? 'Cause I'm trying to add a little bit of authority in it and most people, they looked at the banner, they looked back at me, look at the banner, look back at me. Like, "That's you!" Like, "Yeah!" I specifically created the marketing to get an intern so that it would offend the right people and attract the right people. It's very key, so many people are apologetic in their marketing. Saying, "High-Ticket Sales" right there, big across the front, "High-Ticket Sales", right there. Guys, it's fascinating how many people that repelled. Good! Good! This thing did most of the work for us. And then I went through and I started lacing out all of the benefits: rOh, "Salary + commission", "part or full-time," "remote work," "reward program," "choose your own hours," "chance of full-time hire", "on the job training," "pre-qualified leads," right? "We just need more closers," right? That's what I say at the bottom there. I said, "Apply here. There are only four positions available." I think on the sales letter it said three, but anyway, I don't really care. I just need scarcity and urgency and need 'em to be hungry. Hunger is the thing I can never teach anybody. So I'm trying to farm out those who are hungry. Then, just like we would with a progress bar on a landing page or an application, I needed to do some kind of a progress bar. So check this out, there's already a sense of fulfillment. I'm trying to give them a dopamine hit because they've already completed step one. Right here, check this out: Step number one, go apply. Step number two, get the script, which I'm going to teach them, it's really simple. Step number three, close the lead. That's it, that's all they gotta do. At the very bottom, I added testimonials to people I've trained in the past. Super cool! "Orlando. What's up, dude? Shout out to you." He said, "My highest gratitude to Steve when I started two weeks ago, I did $30,000 at my first presentation yesterday." It's a true story, super epic. Another one from Angela Florence! "What's up? Shout out to you." Said, "I'm a quiet person, but when I went to Stephen's training I closed over 50% of my leads the first time ever trying." So I went through and I just wanted people to understand this is a real thing. So let me just secure the camera again here. Bam! There we go. What I want people to understand is if you want to do this, it's a script I'm gonna teach you. They're not cold leads, they're coming in and... Anyway, so I'm excited about this and it's been really cool. And as a result in just a few hour period that we were there, we ended up getting, I think, 24 people asking. Two of them were an obvious "Absolutely Not," so we went down to 22. And then we've been following up and closing back and I think we're gonna grab six or seven of them, which is awesome. So what we've been doing to the business now, and this is why this is making Sales Funnel Radio... If I'm looking at the funnel, and I got more leads coming in then I can handle, this is an obvious, easy position to add in the back, people just closing other people, just pulling them on in: "Hey, what's up? Hey, how's it going? Hey, hey, hey, hey." It's an obvious, very, very easy position to go fill. It's commission, and even then, eight bucks an hour. If my course is a $1,000 or $1,500 you only gotta sell one, like, a month to pay for themselves. If they can't sell one a month, I guarantee ya, I'm not keeping them. It's just how it works if they're that bad. It's not like they're cold leads. They're just following up with people who have already opted-in to get the info, right? They're literally answering the last final questions before someone buys. Anyway, so it's very hard for me to not justify doing this. So what we've been doing is we've been going in and setting up the back-end systems. So when somebody comes in and they buy, or when somebody comes in and they're like, "Yeah, I need one or few more, one or two last questions set up before I go buy." We got these back-end systems that are being set up there: We got a phone system, which is awesome. It's tracking all the stuff. We use Zoho, Zoho is the CRM that I like to use, and it's simple, it's awesome, it's powerful. That phone system updates Zoho, the contact in there, with any updates.On the ClickFunnel side, we have an internal form for the sales agent to fill out when they're on the phone with the person, which gives the sales agent credit and then takes the sale and opens up all the marketing automation for anybody as if they bought straight off of the webinar. So super cool, with very few adjustments. I truly think this is going to double the revenue because we're gonna have people who are actually getting their questions answered. Now the one thing that I know that will kill the sale is if I educate the salesmen too much. They'll start talking their way out of the sale. Literally, talk their way out of the purchase. And so I'm being careful to just teach a script, not the product. The point for any backend sales closer is not to teach the product, it's to get the sale. It's super fun, guys, I'm literally going in and I'm using the four question close. That's right from Expert Secrets, and I will tell you firsthand that's the script that ClickFunnels uses. That's exactly what Russell's high-ticket salesmen use as well. So if you want to see what that is, by the way, you can: Number one, go look at it inside of Expert Secrets, it's toward the back. Number two, go to Affiliate Outrage, and Derek Wilson, the high-ticket closer at ClickFunnels right now - he's the man. He's using that script and if you go to Affiliate Outrage, he did a whole little mini-course for Affiliate Outrage for the community for free, just to show people a little bit more of what he does, and he walks through the script. So that's what we're doing. That's exactly what I've been plugging in and it's been a whole bunch of fun. It's interesting what's happening to the business because of the possible new revenue. So we've been going in and we're creating these new things in the back and in the front to capture more leads, capture more phone numbers, make it so all the systems are talking to each other and it's just full automation and super seamless. It's exciting. It's really fun. So I thought it'd be kinda cool just to share with you what happened and it was honestly on a whim. I went and I slept on a kitchen floor of my brother. He lives over there on campus. Colton went and found an old relation over there as well. Right, an old friend and it was super haphazard. We just showed up and we just did it and it was super fun. And we got a bunch of people asking.I was shocked at the level of talent. Man, when I was in college, not long ago, there were not many people trying to do sales, and it was interesting to see how many people had already, not just wanted it, but there were a few students who knew they wanted it so bad they dropped all their classes and they were just they were just trying to find someone's product to sell. I was like, what the heck. And there's a lot of them. I thought we'd get like two or three rock stars. It was actually the opposite. There was two or three that weren't rock stars and I was shocked about that.So don't be afraid to grab some interns. Don't be afraid to add in a closer system, phone system at the end of your funnels. A lot of times, all you gotta do is change the selling environment, meaning take them off the Internet, close them right there and then.onestly, a lot of times I've seen people do that, they'll double their company. I've seen a lot of inner-circle members do that. Adding in a high-ticket thing or adding in a phone person to close leads. Does that make sense? So anyway, that's all I'm trying to help you guys understand.As far as Sales Funnels go, that's the next place that my funnel is reaching out. The funnel, we're extending it to a phone closer scenario. That's how we found the closers. Those are the script we're using. Those are the systems we're using to plug in back and forth. It's been really epic and super excited about it. So I will keep you updated on how it's going, but we've got to college interns now. How freaking cool is this? So with the content team, with the rest of us all in there, it has the potential to be like 15 people working on this thing now, it's like freaking awesome. Like legit, I should probably wear shoes sometimes.Alright, thanks so much, if you enjoyed this episode, please go share it, please like it, please subscribe if you haven't. It really means a lot to me and it means a lot to the community. Thank you so much again for over 200,000 downloads by the way. I almost get as many downloads a day as I did my very first month of the show. It's humbling for me to see that. It's humbling for me to see how far this has all come. Anyway, the value that it's been able to be to everybody and myself as well and really mean it and very much just want to thank everybody. Thanks so much for all you guys who came to OfferMind as well, that is definitely something I'll do again in the future, so you guys can figure out exactly the sales message and offer that the market is asking you to sell them. That's very key, and I know that will pop out another time. Just make sure you stay tuned and guys.Thanks so much. I'll see ya. Bye. Whoo! Hey, there's more marketing resources than there is sand in the sea, am I right? Okay, maybe not, but there's a lot. How do you know if you're paying for good ones? Recently I went to my business bank statement, and I counted 51 Internet tools and resources that I use to run my business every day and actually keep my team size small. If you want to see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it, and then I dropped the link straight to the source right below it. If you want to see the list and see what you can use yourself, go to bestmarketingresources.com. That's bestmarketingresources.com.

SFR 161: My Favorite Rollout Strategy...

Play Episode Listen Later Jul 31, 2018 17:26

Boom what's up guys it's Steve Larsen, and you're listening to Sales Funnel Radio, and today we're going to talk about how to roll out products. This is my favorite rollout strategy. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9 to 5 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business. Using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys? Hey, I'm excited for today; I'm excited to be able to share with you some neat things that, frankly, I don't see many people doing. The first product I ever launched and put out the door was an utter failure - the thing was terrible, okay? But I didn't know that at the time. I spent inordinate amounts of time putting together the product. I thought my product was the best product ever -I was so excited! I was running towards it. In my mind, I was like this thing's going to change everything - this is going to be incredible. I was excited, and people would be like, "What are you doing? What do you spend all this time doing?" I'd be feeling a little smug about it like, "You don't know - just you wait and see!" There'd be people coming up to me and saying things like, "Larsen, what's up now? You doing that thing again? Alright, good luck with that..." I was actively seeking what I called, "My Shut Up Check." My shut up check"was something that I sought as fast as I could when I was launching. This was four years ago, and I hadn't perfected the rollout strategy that I want to talk with you guys about today... But what was interesting was I'd go build these things, I was looking for my shut up check. The shut up check was a concept I learned from a guy I was listening to six or seven years ago. The shut up check is the first check you get from your business. So when someone says, "Oh, you doing that thing again? Is that even gonna work?" You can pull it out that check and be like "Shut Up! It is working, here's the money." That's your shut up check. I hope that you've gotten your shut up check to throw in the naysayers faces a little bit? Not that we would ever do that... BUT TOTALLY DO IT ;-) What I wanna do real quick is share with you guys how I roll out my products. What ended up happening with that first one is, I spent eight months building it... and then when I finally launched it, and I put it out there... nobody bought it. And it's because nobody knew about it. It took three or four months before cash actually started coming on in, and I kind of abandoned it. Until I figured out better ways for traffic - and then I started making more money. But I don't want you to go through that, okay? I was in the middle of college, I was doing stuff with the Army, I was super busy. So for me to spend eight months of my time - we're talking late nights, early mornings - time I could have been with my family... And then, to not have it work - that was so mentally tasking it was ridiculous. I don't want you to go through that. So instead, I wanna share with you how I roll out my stuff. I have marketing books in bookshelves all over the place. I was reading this book, Positioning (It's written by Al Ries and Jake Trout) ... just kind of thumbing through it. Frankly, instead of reading front to cover, I'll thumb through and find chapters that look interesting, and I'll go learn something specific from it. Anyway, it's kind of cool, they say, “When you make a new product you must by default, position against the old product.” I thought “Hey, that's super cool.” I totally get it, when you're making an opportunity... and he's saying a whole bunch of other great stuff. I really like what they say at the beginning. They say that, “we live in a communication-saturated environment.” There's so much communication; you're listening to me, you're listening to other people ... Don't listen to other people, just listen to me ;-) There are so many people speaking. Back in the day, not enough communication was the issue. Inside of organizations, not enough communication was really the issue. Maybe even customer to business, or business to the customer - not enough communication. Those are serious issues for sure. However, there are also massive tendencies to over-communicate now. I believe in consuming a very information very low information diet - as Tim Ferriss teaches and talks about in 4 Hour Work Week. I'm very careful who I choose to listen to and very careful about what I consume. If I'm not learning for intent, then why am I learning? It's just noise. I ranted about that on a previous podcast. I really like what Tim Ferriss says about the subject. In Positioning they say, “Today, communication itself is a problem. We've become the world's first over-communicated society. Every year we send more and receive less.” Now as an entrepreneur, as a marketer, that is a terrible terrible place for you to be. It has to do with something that was mentioned in the beginning of the book. There's a point that I really like ... (There are a few points that I disagree with too - sorry. Actually - not sorry - I believe it. Just from my own experience of rolling out products) This is the point; “For years, all of us in the marketing area have taught to our students to build a marketing plan around ‘The 4 P's’.” If you guys don't know the 4 P's; the 4 P's are like the Bible, they're like gospel. Especially in corporate marketing. The 4 P's are: Product, Price, Place, and Promotion. What's the product - what's the price of it? Where you gonna place it? How you gonna promote it? Now that makes sense, but he makes a great point. There's some areas here that I agree with and some that I won't here, and I wanna share with you why - and it has to do with my rollout strategy. The next point is; “I began to realize some years ago, that some important steps needed to precede the 4 P's. All good marketing planning must start with research before any of the P's can even be set. Research reveals (among other things) that customers differ greatly in their needs, perceptions, and preferences. Therefore customers must be classified into segments.” Research, get them into segments. You can't serve all segments. I agree with that. I wanna walk you through how I do this without getting technical. So, I'm gonna put the book down. The scariest thing ever, is for you, as a marketer, or Sales Funnel builder, to go out and launch a product that nobody has ever heard of. Scary, scary crap! That's so freaky. I remember I was watching a lot of gurus launch their products, and these gurus would go launch their products, and a lot of times the product wasn't even built when they were selling it. I had this moral compass conflict inside of me, "Is that right? Is this ethical?" I was like, "that's kind of weird," and I had a hard time with it for a while. Every time I teach this strategy, someone says, "Is that right? Is that real? Is that okay?" Let me explain what's really is going on behind the scenes: They're doing the four Ps, they're doing research and segmenting, they're doing all these other things inside there. They're positioning the new product against the old one. This positioning game heavily affects what makes a good marketer. The stories you tell, all that stuff that stuff matters tremendously. The reason I'm talking about this is that I'm doing it right now for two products. If you guys are part of my group The Science of Selling Online, I just built 'Affiliate Outrage' live, in front of the group. I designed the marketing message, drew out the funnel, and then I built the funnel live. Now, I'm doing it again with another product in front of that group - for FREE - anyone can watch it. I go through, and I say, "There's a need right here, right everybody?" And they're like, "Yeah, there is a need right there." "Okay, what kind of thing would you wish was inside that product? Awesome, cool. You know what, I'm actually go through in front of you, I'm going to design the marketing messages. I'm going to go through, let's brainstorm together what false beliefs there are about the product I'm gonna put out there." They're like, "Well if it's about funnels - I'm not a techie!" I'm like, "Oh, that's a good one community, thank you for saying that. Community, this is how I would combat that?" I go around and show them, "Well, that's a bad belief because of x, y, and z," and I retell them another story. Then I'm like, "Oh man, community, what are some of the stories you would expect somebody to be believing some of the experiences that they've gone through that's made them think they need to be a techie?" They're like well, "I saw this guy and he was an awesome funnel builder a great person online, and he was a coder. All these people were coders." I'm like "Oh that's great, that's great. Okay let me write that down, I need to break that story, I need to put a new story.” Does that make sense? I'm going in, and I'm using the very people who are buying the product to help create the marketing message, and I'm doing it live in front of them. What does that do? So I just did this for Affiliate Outrage - it's a free program. I took the time to go do it because I wanted to, number one, go through and show... there's a there's a sense of... I'm trying to display that I know what the heck I'm talking about. How do you say that word, I don't know what that word is? ...But I'm trying to say "Look, I'm not a fake. Watch me do it live. Watch me build and construct the thing in front of you." I did for Affiliate Outrage, and now I'm doing for another paid product. I'm literally building in front of the very people that I hope will buy it. That's the strategy - and I hope you all use it in your businesses. The strategy is if you are selling an info product or you're writing a book or you are in retail or if you're in B2B. Take those products and deconstruct them in front of a customer, and put it back together, and say, "Here you go." That increases your sales like crazy. Six months into working at ClickFunnels, Russell Voxed me, and he said, "Hey, dude, we're going to start a show called Funnel Fridays." "Like cool, what's that?" A lot of you guys know me from Funnel Fridays. Every Friday, Russell gets on with Jim Edwards, fantastic copywriting expert, and Russell, obviously a funnel building expert... They take somebody's product, whether it's somebody from the audience or something else that they're doing at that time, and they build an entire funnel live in front of people in 30 minutes. Now, do they always finish? No, hardly ever, that's not the point though. What that does... think about it... Russell CEO of Click Funnels and Jim Edwards creator, the seller of Funnel Scripts coming together and using the product in front of the customer. Doing exactly what their product sells - using the products in the live build. Sometimes there'd be two, three, 400 people live watching live, giving feedback and asking questions. "Why did you do it this way... why did you do it that way?" Guys that's selling! Does it feel like a sales script? “No!” The whole point I'm trying to make here is that if you are going, "Hey, I want to go build this product..." do everything you can to, number one, roll it out in front of your audience. Include them in your rollout strategy. Include them in the build. You'll create these true believers. Let's say you're building software; your potential customers will remember the story of you going through and teaching them why this button exists. They'll remember everything that went on to create that feature. Now they’ll have an affinity for that feature. Whereas before it was just a crappy little feature. When you're building the little pieces inside of your product, you're putting things together, it's incredibly important for you to document the journey of its creation. That's the point of today's episode. If you document the journey of the creation of your product - what you end up doing is pre-selling people for the day that you open the doors. That is what I did not understand when I launched my first info product. I did not understand for quite some time. It's kind of like Hollywood right? Hollywood goes out six months before a movie goes out, they start getting people ready. They start creating curiosity, they start building pressure. A marketer builds pressure over time towards an event - a purchasing event. That's really what a campaign is. It's building pressure towards a purchasing event. There's a campaign and they're building, building, building, building, building pressure. They're building pressure - six months out - or even a year sometimes, right? There's a preview for a movie -it's only two minutes long - but it's a teaser. Six months out there's another one, three months out there's another one. A week ahead of time, "Holy crap, oh my gosh, this is the launch date. Get your premiere tickets; pay extra to see the first showing of it in your area." Does that make sense? They make an event out of the rollout of the product. The issue that I find, more often than not, is that there's been no pressure, no talk, nothing about a product before it launches. The problem with that is that you're gonna rely on ads and influencer name drops. And that's fine; I would use those strategies. I do those strategies myself. However, if you're not building the pressure ahead of time... There are really two ways that you can build the pressure: #1 Build the pressure ahead of the product launch #2 Then you can build pressure after the product launch by doing things like ads, closing the cart strategically, doing lots of stuff like that. So anyway, I hope that this has made sense? I kind of dove deep with it a little bit. I agree with what the book Positioning was talking about, but not just from a positioning standpoint, but from a rollout strategy. That's very very huge. For you to think through how to actually put your product out the door. So if you want to see an example of that in action, go to thescienceofselling.online. I'm saving the live product and funnel builds in that group so you guys can go back and watch them. It's been really cool. If you wanna see the Affiliate Outrage one in there, you'll see how I designed the marketing, meaning the actual messaging, the sales message. There's a format, there's a template I used for that. Going out and then choosing the funnel to build. There's a format there's a template. 90% of this is just a big 'ol formula. People just convolute it. Then when I'm actually building the funnel, there's a format, there's a formula that I follow to get that out the door quickly. As I'm doing it live, I'm showing my prospective customers how I'm gonna be selling 'em. There's nothing wrong with that; this is a huge extra value add. Now they're like, "Oh man, I didn't know this is why you did that. I didn't realize Stephen that this belief I have is actually a false belief. Oh cool, you're going to put that feature in. Huh, Interesting." What's beautiful beautiful beautiful about this whole thing is I'm going out and I'm showing them what they're getting without them getting it. So that makes the curiosity higher. When they've invested that amount of time with me on the internet, (they're engaging for free), if they don't get the product, the itch is not scratched entirely. So they have a massive incentive to buy. Anyway, I just hope that you take that seriously. What I've been doing the last little bit here, is re-creating certain parts of the product after products are rolled out. I'll re-create certain parts of that product live in order to push more people in. The first time the product goes out, I'll make a whole bunch of it in front of the people. Sometimes not all of it, but key parts I know they'll be really interested in. Anyway, lots of fun stuff. The whole point is to take the customer with you on the creation of the product (or certain parts of it.) It will create a massive affinity which leads to true believers. Rather than go and find true believers, you create true believers - which is very powerful. Alright guys, hopefully, this has been a helpful episode for you today! Thank you so much to all of you who've been reviewing the podcast on iTunes, it means a lot to me. Please keep doing that, and I'll see you guys on the next episode. Bye. Boom. Just try to tell me you didn't like that. Hey, whoever controls content, controls the game. Wanna interview me or get interviewed yourself? Grab a time now at stevejlarsen.com

SFR 139: Walt Disney's Stack Slide...

Play Episode Listen Later Apr 25, 2018 30:06

I wanna dive deep into Disney's offer... What's going on everyone it's Steve Larsen and you're listening to Sales Funnel Radio... I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9-5 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer... Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My Name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys? Hey, just barely got back from Disneyland and it was a bunch of fun. Brought the whole family over and had our first kind of real vacation ever, and it was a lot of fun. We went and we stayed at a Disneyland hotel and it was kind of nice, especially with little ones. We could kind of monorail in and out of the park when we wanted to and get in an hour early. Anyway, even with a four-year-old and a two-year-old and my wife being pregnant, we still pretty much went on every single ride at Disneyland and California Adventure. And it was just a bunch of fun. It was really fun to go do that... And as we were walking around my wife and I could not help but just kind of contemplate the crazy journey we've been on for the past two years and just to look backward and go, "Oh my gosh. Two years ago there's no way we could have afforded this for all the things we were doing and the experiences." I always read stories, I always heard stories of guys that'd be like, "Yeah, man I went on vacation. I made more money on vacation then we spent to get on there, and we spent a lot." And I was almost in disbelief. I would listen to those stories and be like, "Okay, that's cool for that guy, there's no way I'll ever do that." Or I had to work from that place to believe to a spot where I felt like I could actually do that. And it was crazy because it happened. It was amazing. I'd be on a ride, I'd come out and be like, "Well, got seven more sales on that ride." It's crazy how much, anyway... So if you're like, "Man Steven, I don't know if this stuff can work or whatever." Just use myself as a point of reference an realize that oh my gosh it's completely doable for wherever you are. And keep moving forward on it. One of the fastest paths to cash that I've ever found ever is selling info products, and doing it through webinars. You guys know that you guys know I'm a huge advocate of that, and obviously using Click Funnels to do so... Anyway, it was fascinating though to walk around and see that and look at that. And we'd be like, "Man, we just spent like $100 more just to go hang out with Goofy one morning." You know what I mean? Just like really interesting stuff that we would never have been able to do that kind of stuff. I mean overall, it was like five grand but it was a ton of fun and it was really, really cool to have that experience with the family, with the kids. And more importantly, I think it was just this really cool milestone for my wife and I, and what we've been doing, and what I've been working on, and all the stuff that we've been doing and going forward on it. It was cool, it was very rewarding. Very, very rewarding to sit back and be like, "Holy crap." It's the first time I really stopped... I felt like I was in a bit of a funk there for a little bit and I talked to Russel about it and he was like, "Dude, we've been running hard for so long, this is the first time we've had a chance to breathe." It's like maybe that's it... So, anyway, it was a bunch of fun. Totally got rejuvenated. Very excited for the day. Got a chance to get up work out this morning, do my hit training and scream like crazy on Instagram. If you guys aren't following me on there I think you guys would like it. I get to do really official episodes and thoughts here, however, a lot of the smaller day-to-day things and isms that I'm going through and learning I like to drop on Instagram now, so anyway, would love to have you guys follow me there if you want to. It's Steve Larsen HQ, that's my handle... Hey, I wanted to drop something out to you guys here. There was an interesting question that kept getting asked right before I left actually. It was about a couple of weeks ago, two weeks ago. We were there for a week. And right beforehand some interesting questions started getting asked, and one of them was, Steven, how did you get so good at offer creation?... And I just said the answer, "It's practicing." I practice offer creation like someone would practice their sport, I do, I practice it. It's one of my favorite things to do on an airplane, for some reason. Put some music on, for some reason, 30,000 feet, little caffeine and some dubstep, man you can make some sweet offers. But I'll do that a lot. I do it a lot for the eComm space a lot. That's a fun one to practice on. I'll pick a random industry and I'll start creating an offer. So, what I wanted to do real quick, it was hard for me to not see the offer that was being handed over to us throughout our Disney experience. I wanted to go through and as an example of how I practice offer creation, I want to use Disney as an example. So, I'm going to show you what their offer is. You're going to see it, you're going to go, oh my gosh. But I want to point out why it's the offer, what they're doing, and when. They definitely have upsells. They definitely have continuity they're offering. They're breaking and rebuilding belief patterns. Anyway ... It's pretty strong to see what their culture is. Fascinating stuff, right? So, one of the ways to think about this because there really are a lot of ways to create an offer, there's a lot of modalities to do so. You can do it through Ask campaigns, and do it explicitly off of what the market's telling you to do, which is great. But if you do that you still have to come in with your own glaze and creativity to make something that's new. It can't be completely reactionary. It has to be reactionary with a little bit of the ingenuity. You could do it straight off of finding out what false beliefs are, which kind of gets gleaned from Ask campaigns, they might be one and the same. Another way to think about this offer creation thing if you're like, "Steven, I have no idea how to come up with this offer. I have no idea how to create an offer. I don't get it."... Here's another way to think about it and look at it. Whatever your main product is, whatever the main product is, let's say it's socks. Whatever the main product is, let's say you're selling socks, you're selling on Amazon, I don't care what it is. You're selling socks or you're a retail store and you sell food. Think through when you sell your product to somebody, you have to understand that it is like the laws of nature that when you create something you also create something else. When you create something, when you give a product to somebody else you hand them a solution to a problem, but you also hand them a problem. Most of us don't think of our businesses in that light. And this is where a lot of opportunity actually lies. And if people can learn to see this it is very easy to create offers very quickly. And if you're like, "Man Steven, I don't totally understand." A lot of people reached out and be like, "I don't understand this whole false belief thing, what is that? I don't understand how does this all happen from the ..." Another way to think about, if that whole side totally confuses you, one of the ways to do it is to sit back and think to yourself, "What follow-up problem do I create for my customer when they buy my product?" When I had it over ... It's the nature of all opportunity. In order to get the opportunity, you have to solve a bunch of problems. One of my classic examples is the Olympics. The Olympics just happened. Winter Olympics, my family I grew up skiing like crazy a lot actually. By the time I was five we were skiing hitting the slopes a lot. All we wanted for Christmas was a ski pass so we'd go 20-25 plus times in a season. And we skied a lot as a family, and it was just a bunch of fun... But in order for me to be a really good skier, let's say an Olympic skier, there's a lot of problems I have to go solve in order to get that opportunity. There's a lot of problems I have to solve in order just to qualify for the opportunity to do something like Olympic skiing. What's my coach? What's my diet? What's my daily schedule like? Who am I coaching with? Who am I conveying myself to? What are the times I have to hit? What's my ski's like? What are the brand of my skis? Are they polish are they wax? You know what I mean? There's a bunch of stuff that you have to go solve, not just to qualify for the opportunity but when you actually get it there's a lot of other follow-up problems. Let's say I go and I actually get a gold medal in Olympic skiing. What happens? I have to turn around, there's a lot of other follow-up problems that you have to solve. Are you going to do it again? Are you going to stay with the same coach? Who are you going to train with? Who's the person you're going to be competing against? What's the diet? It's more problems. Sometimes it's more of the same problem, but you have to think through this. And another way to think of it is, what's the follow-up problem I create for my customer when they're using my product? That's the basic question to ask. I have a product, I go forward, I show them the product, there's follow-up problems. Let's take Disney and what I want to do is I want to walk through Disney's offer with that question in mind. So, let's say I'm Walt Disney. 1955, that's when Disneyland started, I believe. 1955, and I'm Walt Disney, and I'm sitting back and I'm like, "I want to make a sweet theme park." And he's like, "Cool, I'm going to go make a cool theme park." And I start making this theme park and I'm like, "Sweet."... People are like, "Hey this looks really, really cool." And let's say they call me on the phone. What would be some questions that somebody would ask me about my theme park? These are the follow-up problems. "Oh my gosh, you know this is super cool but I just don't know where I'm going to stay." The follow-up problem I have created for my customer is I gotta know where a hotel is. Like, "Oh, you know what this is so cool but I don't know what I'm going to eat." The follow-up problem I've created is they now need to find some food. Does that make sense?... Transportation, "I don't know how to get there." Does that make sense? This one way to think about that. And so, a by-product of Disneyland the theme park, a byproduct, the business, the side business that they had to get into in order to sell the theme park, they had to get into hotels. They have hotels. They had to get into the restaurant business. They've got restaurants all over the place. They had to go and they had to get into some kind of transportation business. We took this cool bus into the ... We stayed at the Disneyland Hotel, it was really fun. Does that make sense? When you hand your product to somebody else, yes you do create, you solve problems, but you also create problems. And when you are a smart marketer who can foresee the problems that you will be creating for them and then you solve those problems, my friends that is one of the keys to creating an amazing offer. Think of Click Funnels, for example, you guys all know I'm a forever die-hard Click Funnels fan. Russel Brunson comes out he's like, "We're going to make this thing called Click Funnels," or he and Todd. And they go and they put the whole thing together. What's the follow-up problem he created for us? What is it? "Crap. This tech stuff is like figured out now, I actually have to know how to freaking market now." Russel's like, "Don't worry about it. We got a butt load of info products that's going to teach you how to do the exact same thing." Does that make sense? "Crap. I don't know what to write." "Don't worry about it. We created Funnel Scripts." Does that make sense? Whatever product you've got there's a follow-up problem, lots of them, that you created for your customer. And if you can just go solve the major ones that you can foresee and bundle it with the original product, man it's like so easy to destroy your competition because they're not thinking that. Most people are not thinking that... Instead, they just have their product and like, "This product's the best. This product's the best. Best, best, best, best, best ..." And like, "Okay, cool." I remember when I was a traffic driver for Paul Mitchell in college. It was one of the Paul Mitchell schools and we ended up chatting with and working with either other Paul Mitchell's down in California. Anyway, it was a bunch of fun. Bunch of fun... Well, we were driving traffic to them but the follow-up problem that we created for our customer, Paul Mitchell Schools, that we didn't realize we would have, the follow-up problem that we created was, "Oh my gosh, I don't know if their websites good." We were just driving it to a flat website, we didn't know any different at the time. It was like four years ago, five years ago. And we were driving traffic directly to their website. And then they're like, "Sweet we're getting lots of traffic but why isn't it converting?" And I was like, "Crap." And I had to go learn what makes websites convert. And then I was like, "Crap. They don't. I gotta make funnels." And I had to get into the business of the follow-up problem. And that literally guys is actually what put me into funnels. That's what got me started in funnels. Working for Paul Mitchell, realizing we were driving lots of traffic and it was not converting. And I was like, "Crap. How do I make websites convert?" And then websites weren't converting. And then I went through and I found what funnels were. Does that make sense? That's literally ... I was trying to solve the follow-up problem. Some of you guys are too concerned with the actual product itself. Now, it's great to be concerned with the product, obviously, be really, really concerned with it. It's gotta be amazing, obviously, it's gotta over deliver. I'm a huge fan of if you over deliver in the present it sets up your success in the future. That's one of my little isms... Over-deliver it's awesome. But if you can foresee the follow-up issue that you created, solve that problem, and then give it away or bundle it when they buy the original product, oh my lanta, you're in business. Does that make sense? So, I was thinking through a lot of their ... like that's their core thing. You think about like one of the things we always try and teach you and I want you to get as well, you've gotta understand what the core of your business is. One of my favorite books is the book Rework I love that book Rework, go buy that book, go read it. Very, very good, one of my favorites, definitely a top 10. And in there it gives the example, can you have a hot dog business without ketchup? Sure. Some people won't like it but you could, right? Could you have a hot dog business without the bun? Technically. Could you have a hot dog business without the hot dog? No. Right? Figure out what the core of the business is, that is the core of the business. Disneyland the theme park is the core of the business. So, let's think this through on a stack slide real fast. Okay. This is a bit more of a technical episode, hopefully, that's cool with you guys. But, let's think through the main item, the first thing on a stack slide is the main item. Theme park. That's the first thing that we're delivering... The second thing on the stack slide is what I call the anchor product, it's what they really want. They want to go to the theme park but why? They want to go to the theme park because of the rides. They want to get on the rides, they want to go and they want to experience thrills and you're selling an experience. They're selling experiences. Pretty much all of us are. If you can start to sell experiences it's a lot more lucrative. So, the theme parks, the anchor product is rides, that's the anchor of the product is rides. That's what they really, really want, that's the anchor. Then we think about vehicle and when we think about vehicle ... It was kind of funny walking around, we got upsold like crazy ... Anyway, I won't get to the upsells yet. No upsells yet. The vehicle, they're delivering relationships. They're not promising wealth, they're certainly not promising health. They're promising relationships. Disney sells relationships, that's what they sell. They sell relationships through the commodity of theme parks, of the movies. Does that make sense? And what they're selling, what their message is, "I'm going to show you how to be at the happiest place on Earth without worrying about a thing." It's going to cost you a lot but you're going to go to the happiest place on Earth without worrying about anything, how amazing is that? They're selling experiences. That's exactly what, and they're selling relationships, with you, with your family. You always see pictures with the families. "Let's do it for the kids. You didn't take your kids to Disney when they were young? What kind of parents were you?" That's kind of what they say. That's what their messaging is... So, if you think about like a vehicle-related product, there might be, "Man you know what, I really want to go to Disney." What's the false belief that I might have about Disney being able to deliver a relationship? "Oh gosh, you know what I just don't know. I don't know. I don't know if anyone's going to believe me that I went there." "Don't even worry about it." Well, they have a billion photographers all over the place snapping pictures you weren't asking them to take and then we're just going to sell them straight back to you for $100. That's totally what they do. We walked into several different restaurants, lots of different rides, in front of the castle, all over the place, pictures, pictures, pictures, pictures, pictures all over the place. "No one's going to believe that I was there without a billion pictures. Rather than just me saying it." "What are the kids going to say when you tell them, yeah we went to Disney. What are you going to show them?" It's like a pride game a little bit that they throw on you. I'm not bashing Disney but think about the sales message. When it comes to internal, maybe some of my insecurities it kind of ties into the last one too, "No one's going to believe me. How am I going to remember this experience afterward?" "Don't even worry about it." Disney comes back, don't even worry about it we're going to through Mickey ears down your throat. There's going to be a billion different styles, don't you dare just buy one style. There's going to be tons of t-shirts, lots of stuff, tons of shops, which basically sell all the exact same thing. Lots of swag... Don't worry about it we're going to give you pictures so everyone knows you're there." And the way you're going to remember it is swag galore. In fact, right now I'm wearing a Disney shirt because I felt the pressure of doing that. And I'm a buyer, I buy stuff real easy. As far as an external related belief, usually I say time, money, and resources. You might say, "Oh my gosh, I don't know. Time wise, how long are we going to be there?" "You know what, there's so much for you to experience there's no way you could ever get it done in a single day. You have to spend a few extra days and we'll actually create a special package for you." If you notice when you go in and you buy stuff their offer is, "You can buy for one day or for slightly cheaper you can buy for three days." I don't think there's an option to buy for two, which is kind of interesting when you think about that. Three-day hopper pass. They don't sell a two-day option. It's almost like when you're selling supplements, you go from one bottle to three bottles, there's no two. That's obviously drastically increasing their average car value per customer. Now they have to stay another day in the hotel, they gotta spend $100 a day on food. Lots more opportunity for swag drops. Does that make sense? Very, very interesting. So, as far as external related beliefs like time, money, resources. Time, "Don't worry about it, it's three days, that's the best." Money, "Don't worry about it if you bundle together if you buy this package here go to the Disney Hotel we'll package it this way." When it comes to resources things like that, food, hotels, transportation. Disney hotels, Disney food, Disney transportation, Disney restaurants. Does that make sense? They're in the business of all these follow-up businesses because those are problems they created for the customer. Anyway, that's kind of the stack slide, which is a little bit hard to say over a podcast. But hopefully, that made sense though. In fact, it was funny, literally every single ... Let's talk about upsells. There were upsells all over the place. And I loved it, I was reading them, I was seeing them. And I was like, "Yes. This is good right here."... We were offered upsells both in the way of continuity, but also in ways of just more expensive experiences. Upsells, every cashier asked us if we were an annual passholder. "Are you an annual passholder?" And I had to say no every time. No one likes to say that. No one likes to say that.... For the first time in my life, I've considered being an annual passholder. I doubt we'll ever go back for like three years, four years. It's going to be quite a while before we ever go back to Disney, but I seriously considered becoming an annual passholder simply because they asked me. And like every cashier asked me, every single photographer asked me, every single ... it was fascinating. They all clearly were trained to do that. And I did not feel bombarded all the way, but just the mere tick tack ninja kick you in the face nugget of just asking is what got me to start thinking about it. Anyway. There were handouts. There were handouts like crazy. As you exit the park. They're not doing it when you're in the park, which I thought that was a really nice touch. I wasn't walking around being handed all this stuff, which I actually really appreciate, that would have been over ... It already is a little bit sensory overload, but that would have been too much. As you're exiting the park there's handouts all over the place and they want to ask you, "Hey," you see things for Disney cruises, that's a vastly more expensive experience than what we went through. Actually, it was probably about the same by the time we were done. Does that make sense? There was upsells all over the place. The parade, guess what, they do a massive parade every single day and fireworks show pretty much every single day. Why? I was listening carefully to the words in the parade. They have thousands, tens of thousands of people lined up all over the streets, I mean it's huge. If you guys have never been there, it's a cool experience you should go. To look at it as a marketer if anything. Because it was cool. They had tens of thousands of people just lined up all over the place over I don't know how many miles of road. This parade went for quite some time and it was big, it was a huge production. Guess what it was? It was a freaking sales letter... I was watching it and I was listening to all the words. And they're singing about how happy it is to be on a Disney Cruise, no joke. They were singing about how cool it is, "Oh my gosh I found out that I got an annual pass." Seriously. They were singing about other stuff as well but literally, that was the lyrics of the songs and it was a lot of times the exact same songs over, and over, and over, and over, just on repeat. And they're dancing and going all over the place. And your favorite Disney characters are coming out, they're all dressed up, but they're singing. They definitely had shock and awe value. It was subtle but it was there. And I never in my life have considered that until ... you know what I mean? It works. It totally works. And they have an ascension process built just after you bought their latest thing. They do exactly what we're teaching you to do. That's why I was laughing so hard about it because I was sitting back and I was like, "Oh my gosh, I just paid for this. They're already asking for the next purchase." Let alone spending several hundred dollars a day on food sometimes. Let alone all the other stuff that's going to go along with it, all the incidentals, the experiences. Of course, we gotta get pictures with Mickey, of course, we gotta go to the restaurants, of course, we gotta get the swag and everything, of course, we're going to ... we want the experience. We want to be able to go back and tell about it, no one's going to believe the fact that we were there without us having all this stuff. You know what I mean? That's exactly ... Anyway, it was so funny. There were many in the rooms themselves. There's stuff all over the place for Disney cruises, there's stuff for annual passes. When we checked into the hotel people were asking, "Well, are you an annual passholder? "No."... "Okay." And they don't offer it afterward. That was interesting. I thought that was kind of cool. No one said, "Well do you want to become one?" That was cool. That was clever because that made me ask, "Well, how much is it?" Which is the only question I wanted to get people to ask on the doors when I did door to door sales. As soon as I got them to ask the question, "How much is it?" That's a buying question. We just shifted from essentially the sales message to the stack section of the pitch. "Well you get this and you get this and you get this. And it's only this much, but if you go there it's only this much." "What?" And they do a stack, right there. Disney has a stack. Disney does a stack slide... It was pretty interesting too, I noticed every single ride was an epiphany bridge script, literally. When you're waiting sometimes an hour in line two hours or whatever. When you're waiting in line, are the liens just normal? Is it literally just a fence? No. They're themed out to the max. You've got whatever ride it is, whatever the theme park ride, like Toy Story ride or whatever. There's Buzz Lightyear himself he's talking to the people in the line. There's pre-frames galore. Themed stuff all over the place. And opportunity for you to buy swag so you remember that exact ride. At the end of every single ride, the opportunity for an upsell, for swag for that specific ride. Think about that. Very, very interesting. Very cool, very clever. I imagine their average car value goes way up because of that. They don't just have shops on like the Main Street there and as you're exiting and entering the park. Literally, after every ride is an opportunity for an upsell. Very fascinating. Every ride was an epiphany bridge scrip. There was a pre-frame, especially even in the ... actually not just in the kid rides. There was conflict, there was resolution, there was literally, every ride was a story. Sometimes literally, and it would say, "And they lived happily ever after." Or, "Once upon a time ..." and then the ride would start, especially in the kid rides, but even on the roller coasters when you're getting on there was still some theme. There was still some story being told throughout it. Script being said or not, experienced. Anyway, very fascinating... By the way, how did we know that this whole thing existed? Disney. We would not have gone. Let's just think about this for a second ... last thing I'll say, I know this was a long episode. But let's just think about this for a second. How did I know that Disney was going to be cool? How did I know that Disney was what they said they were? Besides them constantly putting out the paraphernalia, constantly putting out the stuff. I knew. Guys, they publish, yes I'm going to get back to that I shove it down your throats I know I do. They publish. How do they publish? Okay, they make full out movies. They make full out movies. Do you think people in the theme parks have seen the movies? Of course, they have. Who do you think the people in the theme parks represent? Who do you think? It's the fanatic purchasers. They change the selling environment. You get on a freaking airplane, you go and you spend far more money than the eight dollars it costs you to watch the movie in the movie theater. They went from an eight dollar price point, maybe $15, I don't know. And you go in and you spend ... I mean we spent a grand for our tickets for three days for three of us. Our little one was free. It as another two grand for the hotel. It was another grand for the flights and all that stuff. Does that make sense? I easily probably spent another grand combined with food and swag and all that stuff... That's exactly what we're doing. Guys, we're trying to show you that very ... I'm trying to help you understand, when you go in and you start selling your thing there is going to be a percentage of the people who purchase from you who want to spend more money for you. And the reason that they're willing to do so is because they love your culture... Culture is brand... We know that guys. Forever I thought Disney, I thought that first letter was a backward G, I'm sure I'm not the only one that thought that when I was a kid... But Disney, the word Disney all over the place. Disney, Disney, Disney. What does it mean? What does it represent? What do you feel? What do you experience when you read the word? Their brand is so freaking powerful because they have so much culture that's built. They've got the swag, they've got the movies, they're telling stories literally through their movies. Then you can go and you can have the extra experiences, have the experiences all over the place. I'm going to go to the theme park, I'm going to meet the characters themselves real or not. I'm going to go over here and I'm going to find other ways to spend. Disney, Disney, Disney, Disney. Can I go on a different cruise? Of course, I could, but there's a Disney cruise. Can I go to a different theme park? Of course, I could, but there's a Disney theme park. And they just expanded. Guys, their business model, and their value ladder is so freaking nailed down. Continuity programs were all over the place. Ways for them to purchase more, annual passholder, that's an annual continuity program. You get a different experience with that pass. You get a different experience with this. Core experience, anyway ... Very fascinating. It was funny, when we were about to go we realized that our little four year old had not seen hardly any of the movies that were going to be rides for. So, we had to go buy all the movies and watch a whole bunch of them. We had to... That's exactly what I'm talking about though is that when the brand is that strong when the culture is that strong when the stories. There's heroes to journey stories all over the place. That's all it is. Their actual movies are all about that. I'm going to go leave ... You know you think about their movies, the protagonist leaves their home, they go towards this main thing but really there's this internal transformation. Cars example, Lightning McQueen, from Expert Secrets, that one's all over that. But each ride was that... They're trying to give you the same experience. You're the protagonist, you leave your freaking home, you go over to Disney, you feel as if you have this cool magical experience, actually what you had is this internal transformation, you're closer together with your family or you're closer with yourself. Does that make sense? It's all throughout it, and it was just buzzing my nogging all over the place. And it is so incredibly important to recognize that. The biggest freaking brands on the planet, a billion dollar industries they're using exactly what we use also to sell seven dollar things. Guys, hopefully, I was helpful. If you want to know how to get good at offer creation just practice it. I literally wrote out, I figured out their offer, I figured out the storylines, I used all the frameworks that I typically use to coach somebody for Disney. And I'll go do that for like I said eComm, we'll do that for some retail thing, I'll do it for real estate. It doesn't matter. It's persuasion. This is Persuasion 101. Marketing, not selling, marketing. And it's not something that's taught often. Anyways guys, hey, thank you so much. Hopefully, that was helpful to you and I'll talk to you later... Whoa, thanks for listening. Please remember to rate and subscribe. Hey, you want me to speak at your next event or mastermind? Let me know what I can share that would be most valuable by going to SteveJLarsen.com and book my time now.

MY #1 SECRET TO WRITING GOOD SALES & AD COPY | FUNNEL SCRIPTS REVIEW FOR ECOMMERCE DROPSHIPPING

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Play Episode Listen Later Apr 23, 2018 20:25

Oh yeah! Today I'm letting it all out! My biggest secret to writing good sales and ad copy each and every time! I've spend countless amount of my own time and money to learn how to write good copy. But now there is SUCH an easier way to write A+ copy every time with a little known tool call Funnel Scripts!

MY #1 SECRET TO WRITING GOOD SALES & AD COPY | FUNNEL SCRIPTS REVIEW FOR ECOMMERCE DROPSHIPPING

amazon business marketing secret online writing sales drop private advertising ecommerce shopify shipping funnels clickfunnels dropshipping fba ad copy funnel scripts

Play Episode Listen Later Apr 23, 2018 20:25

Oh yeah! Today I'm letting it all out! My biggest secret to writing good sales and ad copy each and every time! I've spend countless amount of my own time and money to learn how to write good copy. But now there is SUCH an easier way to write A+ copy every time with a little known tool call Funnel Scripts!

SFR 137: Noah Lenz Shares His Funnel Building Process...

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Play Episode Listen Later Apr 21, 2018 31:57

For 6 months I've developed a friendship with Noah, and had deep "funnel-doctrine" conversations with him, only find out (3 weeks ago) that he's 12 years old! Very impressive individual... Hey, what's going on everyone? This is Steve Larsen and you're listening to a very special episode of Sales Funnel Radio... I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9:00 to 5:00 to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio... Hey what's up, guys? I am very, very excited for today. This is ... You guys got a treat ready for you today. This is going to be a lot of fun. There's been a lot of times when I've been holding my little ones or I'm the oldest of six kids, actually, and it's pretty fascinating to see the wisdom that comes from anywhere around us... Wisdom has no age limits. Wisdom has no bounds. And I do a lot of live funnel builds and I don't know if you guys have had the chance to join me on that and actually build a sales funnel live with me. Well, there was this one occasion ... and this will help set the stage for this very special individual who's coming on with me in just a moment. But I was building this sales funnel one time and then there was one guy on there who was just really interactive with me. And was pretty much over typing, finishing my sentences. I remember one instance went and looked up the URL of the funnel that I was building live in front of everybody ... went to that and logged in and actually opted in to that funnel as I was building it live in front of everybody. It was hilarious. It made me laugh really, really hard. I had no idea that it was a 12 year old. And until literally we met at Funnel Hacking Live. And it astounded me. When I was 12 years old, I think I was eating gummy bears and playing Halo. That's it. So it's amazing to me to see the actual wisdom, the incredible ... so advanced compared to what I was doing when I was 12 years old. So anyways, I have incredible respect for this individual. Very, very ... And we've honestly become great friends the past little bit here and it's been really fun to see his journey. But I want to, guys, welcome to the show Noah Lenz. Noah, how are you doing buddy? Noah Lenz: I'm doing great. Awesome to be here today on Sales Funnel Radio. Steve Larsen: It's good to have you. It's very good to have you. That time when you were dancing circles around me while I was building these funnels live. I was like man, who is this guy? This is awesome. I was like whoa. That's incredible. Noah Lenz: Yeah, I listen to the show all the time. I'm at school and it's like new Sales Funnel Radio episode. I'm going to listen to this at lunch. Okay, good, good, good. I don't need to wait until I get home. And it's so awesome to actually be on the show right now. I always listen to it but to be on the show, it's just amazing. Steve Larsen: You're an inspiration. And I know that every person is going to be ... will kill me if I don't ask the question, how on earth did you get started doing this? This is not a normal thing for a 12 year old to do? It's amazing. Noah Lenz: That is literally the most common question I get asked. Steve Larsen: I'm sure. Noah Lenz: In terms of the whole entrepreneurship game, I'm not really sure what drew me to it entirely. But when I was about eight-ish, I really got into the business of making websites using WordPress and all that. ...And I eventually, my dad's like you need to start making some money off this, start doing it for some other people. My first one was actually for a political candidate in the local area. And I made a website for him and all that. And then, about a year ago I saw video from who is now my good friend and mentor, and I actually build funnels for him, Caleb Maddix. And everybody needs to read the book Dot Com Secrets. And like okay, I'll go do it. And it turns out we already had the book on our bookshelf so that night I literally ... I could not put the thing down... It's like oh my gosh. You can have a one click upsell. You don't even need to type in their credit card. Oh my gosh. And I just got so, so into it. And eventually, I'm like how can I do this? Hmm. And I had ideas going in my mind about what different funnels I could build. But I was never crazy about it for a while. And then, eventually I remembered that a while back I had done a website for this political candidate. And I'm like I really liked doing websites for political candidates. It's things that were kind of easy to deal with. It's the same type thing. I need to get serious about this... So I was thinking how could I do this? I could send out stuff in the mail. I could maybe hire somebody to code comp. And then, I remembered Dot Com Secrets. And I'm like, whoa, I can make a funnel for this. So that's how I basically got started with the funnel game and ever since I've just been obsessed with it. Steve Larsen: That's incredible. That's incredible. So you go through and you read Dot Com Secrets. That is so interesting to me that you did that. As you've been going through and building this stuff and putting all these things together, first of all, you said something that I thought was really, really interesting. You said that your dad eventually said hey, it's time to go try and make money with this. ...That's very wise for a parent to do that. What was your reaction when he said that? Noah Lenz: Well, it wasn't like full intensity but just one day I remember this vividly. My brother and my mom were at some sort of play or something. And I was at my dad's office. And he was like so you make these websites for other people. ...Are you doing it for fun? How about you think maybe you could get something going here. And I'm like oh wow. And I just was like you know, rather than sitting around all day and playing video games, I just got it going. Steve Larsen: That's awesome. That's awesome. And did he ... Was he able to help you on certain things? You seem like you're just full steam ahead on your own and don't really need ... No one's pushing you along to do this. Noah Lenz: Well, he gave me the resources. Steve Larsen: Sure. Noah Lenz: We always joke around about he taught me how to use cPanel wrong or something. But he gave me the resources. He gave me all the resources that I needed. And then, he taught me a little about what to do here, here, and there. But after he gave me the resources, honestly I just watched YouTube videos, read books, listened to podcasts. I just mostly learned it on my own but if it weren't for him introducing me to the resources, I wouldn't be where I am to. Steve Larsen: What's your favorite part of the entire funnel building process itself? What do you like to actually do with it? Noah Lenz: Oh, in terms of my favorite type of funnel. Steve Larsen: Yeah, type of funnel or is it the building or do you like writing the copy, the sales message? Noah Lenz: Honestly, it's the offer creation. The page building's cool. But I like the offer creation figuring out okay, we have this, what else can I give? What else can I give? What else can I give? ...To make it as awesome as possible but really all around I like just doing webinar slides. I love doing webinars. And then, I also it turns out I'm really good at high ticket funnels so I need to do some more of those. But I like the high ticket funnels but then I also like webinars and offer creation. Steve Larsen: That's amazing. So high ticket funnels and webinars. And I saw recently, you've been really active on Instagram. You've been publishing like crazy... You're probably one of my best students ever from the podcast. You're actually doing all of it which is awesome. Now when you're doing webinars, you just barely did one. What is it that you're selling now? What are you doing now? Noah Lenz: Okay, so right now I need to get more focused and one of Russell's ... Actually, the very first one he did at Funnel Hacking Live has helped a lot with that. But on the most recent webinar I did, I think I mentioned Caleb Maddix earlier, but he used to have a program called Summa Success. And he also did it with somebody called Emily Shay. And it went great. I think you actually built the funnel for that originally, the webinar, didn't you, Steve? Steve Larsen: I think so. It might not be the same one but definitely did a while ago. Noah Lenz: Yeah, on like Funnel Hacker TV or something. Steve Larsen: It was a long time ago. I don't remember honestly. Noah Lenz: Yeah, no problem. But you built so many funnels that it's just crazy. So he had all this content for Maddix book clubs, Summa Success, YouTube channel. And he was spending crazy amounts of time on it when it was really just a trip wire kind of like Funnel-U or just like a middle offer. ...And he was spending a ton of time on it. And he also had a publishing company at the time which he was spending just as much time on. And the publishing company was just far exceeding his expectations. And there were a whole bunch of problems going on with Summa. So he had to shut it down. But it was driving me nuts because I was like he has all this good content but we're just not doing anything with it. So I talked him in kind of like what you did with Secrets Mastery class to taking all his content and putting it together in chronological order and getting that all like first, in order to do this, you need to do this and this. So I got it all together in one huge membership site. Got it all mapped out on a spreadsheet, plugged it in and all that. And there's hundreds of lessons in there. But the goal is to help kids become successful and all that. And so, that's what the webinar is for right now. Steve Larsen: That's incredible. So you built ... Oh my gosh, I'm just blown away right now. You're probably the smartest kid I've ever met in my entire life, Noah. That is so, so incredible. Oh my gosh... So you went through ... You put his content in an order that's more easy to consume and actually apply and do stuff with. And then, you built a webinar to sell it. Noah Lenz: Mm-hmm (affirmative). Steve Larsen: Congratulations man. It takes the rest of us adults a while just to do that alone. That's really, really ... You should be very proud. I hope that you are, man. That's incredible. Noah Lenz: And the goal with that was we actually code named it Project Passive Income. So the goal of this, we just wanted to take all the content that he already had and then basically just put me in charge or actually selling it. So that's what we've been doing. Steve Larsen: Now what kind of roadblocks have you hit along the way as you've been doing this? Noah Lenz: I've hit a lot of them. Not huge things but one of them is at first, to be honest, I was very hesitant to actually want to use ClickFunnels. Steve Larsen: Sure. Noah Lenz: I was like that's $97 a month. Blah, blah, blah. False, belief, false belief. So I'm like ugh. But eventually, it's like you know what, I need to get this out there but I don't want to use ClickFunnels. I don't want to use WordPress. I know, I'm going to use Leadpages which I now call Loki Pages. So I sign up for Leadpages, $25 a month, four times cheaper. So I signed up Leadpages and I get in there and it was not good. I get in there to Loki Pages and I'm starting building out my thing. And I say, perfect. Now it's time to go do the checkout page. Perfect. Great. So I go in there to the checkout page and it says checkout page is not available unless you upgrade to the whatever a month plan. And it was more than ClickFunnels. And I'm like ah! But I don't want ClickFunnels. SamCart, what about SamCart? So I go run over to SamCart. $25, perfect. As much as Leadpages. Go over there. What do you mean my landing page can only have 100 characters? Come on now. Well, 100 character landing pages sell better. Okay, sure thing. I just got so tired of it and I ran over to ClickFunnels and it was the best decision of my life. And I wish I would have just saved myself that time and all that and just originally went with ClickFunnels. So that was the main one. Steve Larsen: That's incredible. Noah, that's amazing. What other kind of things do you run into? You like the offer creation piece. The actual building of it obviously I'm sure. What are you doing to get traffic to your stuff right now? Noah Lenz: Traffic. That's been a major roadblock for me in terms of initial question. But I have been studying traffic like crazy lately. So I am doing a lot of Facebook ads. And what I found out is I'm not very good with the actual conversion type, traffic type. We need a 2.5 frequency with a $17 ad cap or whatever. I don't understand all that. But I'm fairly good with the copy and just the actual ad type. So right now I'm figuring out how we can take Facebook ads to the next level and all of that. But I've just been running my own but I'm looking to hire an ads manager where I deal with the creative piece. They deal with all that. And then, I've also been for Summa Success, I've been working on Dream 100 strategy for other big players in this spot, in this space. And that's what I've been doing a lot of. Getting cool gift packages together. And then, also you can never underestimate the power of events. You can get a ton of traffic into your funnels just from going to events. So that's what I've been doing a lot of too. And I've also ... I used to do a lot more Google Ads. I'm not a huge fan of Google Ads but that's mainly where I've been getting my traffic. Steve Larsen: That's awesome. I'm going ads. Facebook, I'm not honestly ... I don't want to learn how to do that stuff. I can write the copy, the hook part, all that stuff. I love that part. Noah Lenz: Same here. Steve Larsen: But the mechanics of it, it's like oh. I'd rather do Dream 100 stuff, things like that. Noah Lenz: Exactly. Steve Larsen: Now what are you doing for traffic as far as going to events? That was kind of interesting. Noah Lenz: So whenever I went to Funnel Hacking Live, I had this funnel built out. And it was a funnel and it was basically like a home page funnel if you guys have ever heard of that. But it was only for Epic Shell attendees. And so I had something on there and it's like, do you want this exact funnel for yourself? You can get it for only $47 or whatever. And so, it was also just a great list grower. And a lot of it too is just networking and then you can get connections there and then later on, you can go back to those people you know keep providing value, helping them with everything. And then later on, you can say hey, I have this real special offer I think would be great for you. And then, also I went to one of Caleb's entrepreneurial retreats a while back and there's a couple people there that are on a waiting list right now wanting me to build their funnels around. So that's what a lot of it has been. Steve Larsen: That's awesome. Thanks for sharing that. You know I wanted to ... I mean, it's no doubt that you're going to be successful in this. I'm sure you already are which is awesome. As far as looking back to again what got you where you are, what are the books or the courses of the educational things that really helped you get where you are? You know what I mean? If you were to sit down, this is something I'm thinking of right now. Wow, I wish ... My little girl is four years old and I hope so much that in four more years I can get her going on these kinds of things too. You know what I mean? What kinds of things do you think I should indoctrinate her with, I mean, teach her, that would help? You know what I mean? As a parent, what are the things you look back and like thanks dad, that helped me a lot. Noah Lenz: Really, it would really rather than waiting, just actually doing something and just going forward with it. And then, Expert Secrets, obviously. I've read that book I don't know how many times now. Dot Com Secrets. And then, also the Funnel-U Gift Package. That's an amazing, just an awesome package that has a lot of stuff. And then, of course, we also have the Funnel Hacks membership. And just that alone has so much content in there that you can easily be successful with it. Steve Larsen: That's awesome. That's awesome. And where do you go to keep learning the information as well without getting overwhelmed? How do you choose what to learn and what not to learn? Noah Lenz: Okay, so more or less, I listen basically ... I listen to you, Dave Woodward, and Uncle Russell, as I like to call him. Steve Larsen: Uncle Russell, nice. Noah Lenz: Caleb calls him Uncle Russell all the time. And somebody the other day was like no wonder you're so successful, your uncle is Russell Brunson. Anyways, so I basically I study a few other players in the business game but I mainly just study you three. And I just study everything you have out there. Russell, some days I constantly reload my Instagram like every five minutes just to see if he's posted a new story. I have a zap set up so that whenever he posts a new YouTube video I get a text. So I like crazy study his stuff. And Funnel-U obviously, whenever the new edition comes in the mail I rip the package open, read it right away. And then, I'm also just always go back and study his old stuff. I got the little marketing in your car MP3 drive and I'm listening to all 257 episodes like crazy. Just going through trying to take away little nuggets. Rather than getting overwhelmed with a whole bunch of gurus, I just study deeply with a couple of them. Steve Larsen: I think that's really key. I think that's really smart. And I'm noticing more and more, just drinking really deeply from the two or three you love and broadly from the rest. I absolutely love that. What do you think is driving you to do this? You know what I mean? Noah Lenz: I think it's more or less the impact because especially with Summa Success, that's what helped me. And I know that if other kids can get that, it's just amazing. But just also at the end of the day, I just love marketing too. Marketing is my favorite thing on planet earth other than my family and God and all that. But marketing, I love it. Steve Larsen: That's so cool. Noah Lenz: I'm so obsessed with it. So that's a lot of it. Steve Larsen: That's so cool. I will never bash public education or anything like that but more and more and more, it's no longer enough to actually make a real difference in the long run for how to actually make money. So I think it's really amazing that you've dove into it this early. And honestly, with Summa Success and you basically are bringing in your own students. Other kids, students that you're teaching. You're helping them be successful as well. That's awesome. I'm sure that's fast tracking what you're doing as well. Now what advice would you give for somebody who just, I don't know, they just feel kind of stuck. They see what could happen but they're like oh, I don't even know where to start on this. Noah Lenz: Well, what I would do is I wouldn't try and be perfect at first. I would just get your ClickFunnels account. Don't try Leadpages. Don't try SamCart. Get your ClickFunnels account and go sign up and literally make a webinar funnel. Or just read Expert Secrets, Read Dot Com Secrets, and Brenda and Calen, what they did was they would watch a video for like 30 seconds. Stop it. Go do it. And you should do the same thing. Read Expert Secrets. Do a webinar. Okay, let me ... I'll sign up for Funnel Scripts here. Enter my stuff in. Oh perfect, got a webinar. Let's run some traffic to it. Boom. So I think other than just being obsessed with it, of course, I'm a huge Russell fan. I study him like crazy. But don't wait six months to study and then execute. Just execute and then keep studying along the way. Steve Larsen: That's incredible. That's incredible. Well hey, what's coming up for you next? What's the next thing that you want to go do? Noah Lenz: A few months actually ago, my teacher has this thing called self-paced math, my math teacher. And I'm like that's cool, whatever. And I really liked it actually. I liked it better than the normal math. But she was using this Google site and all that and so I was like this needs to be a ClickFunnels membership site. So I went in and I spent like a week building it out in ClickFunnels and then, I came in and I showed it to her. And I showed her that and it's funny because she was like ... There was another teacher there and she was saying wow, that's awesome. And then, she somehow, I don't know. I messed up. Got caught off guard. She asked me about my ClickFunnels stuff and whatnot so I must have said something about that, I don't know. But anyways, so then she's like ... What's funny though is there was this science teacher there also in the room and he's like awesome soft skills. And then, we had a science presentation and he didn't want me to use the perfect webinar. Steve Larsen: Are you serious? Noah Lenz: Well, that's how I convinced her to use this math program. Steve Larsen: You're putting your school presentations into perfect webinar format? Noah Lenz: More or less. Steve Larsen: That's awesome. Do you trial close all the way to get an A? Noah Lenz: Exactly what I was going to say. Does that make sense? Steve Larsen: Does that make sense? It does, yeah. Oh man. Noah Lenz: I'm glad you think that. Do you do that in your webinar? Steve Larsen: Noah, that's incredible. So somehow your teachers are finding out about what you're doing behind the scenes. Noah Lenz: Yeah, exactly. But what I'm excited about is that ... he's like I need to do this. And I'm like you know what? You can do this as long as we can partner on selling this to other schools and then I'll just give you a certain percent of the sales. And she's like okay. Sounds good. So what I'm excited about is this summer, she's going to be refilming all the videos and all that, making it even better. And then we're going to do it kind of like Summa Success where we make it entertaining for the kids and throw in funny memes and stuff. But anyways, so we're going to do that this summer and then, I think we're going to do a webinar to sell it. So that's what I'm excited about too just getting that out there and making math more interesting, at least it was for me. Steve Larsen: That's fascinating. So you're literally partnering with teachers and showing them. That's incredible. You know that, Noah. I mean, that's amazing. I've just got to stop and acknowledge that real quick. Noah Lenz: Thank you. Steve Larsen: That's amazing. I mean, I was doing that in college. I had never thought of doing it ... I was that kid that was trying to not get in trouble in high school for selling just random knick knacks. Noah Lenz: Oh yeah, like the pen. Steve Larsen: Yeah. That's right. I forget you know all my stuff as well. Yeah, yeah. That is so cool to me that you're doing that. Just congrats to you for moving forward on those things. What is it that you ... How should I ask this? What is it that you, I guess, as far as this impact. You're developing this talent. You're developing this skill. You're developing the ability to sell face to face, sell ideas. So right now you're going to go off and partner with the teachers and stuff. What about 10 years from now? You know what I mean? It's that question that I always got tired of all the adults asking me. What do you want to be when you grow up? But I'm going to go ahead and ask you. What do you want to be when you grow up? Noah Lenz: Really, at the end of the day, I just want to be doing this same thing that I'm doing right now. I mean, I'm working on writing my first book right now. So I'm hoping that I can have multiple ... I just want to keep marketing, just helping as many people as possible. Maybe having some kind of funnel building agency or other business owners. But really, more than anything just keep marketing, keep doing what I'm more or less doing now, just trying to help as many people as possible. Steve Larsen: Now I just want to ask one final question here because it seems to be something that you've mastered which is just fantastic. When you have something that is... Okay, let's say that you're like oh man, I don't know what a funnel is? Or I don't know what this is? I don't know what that is? When you encounter something that is new that you need to learn, what is your process for learning something quickly so that you can actually use it? Because you seem to be very good at that? Noah Lenz: Really, I don't know. I've just gotten so used to it. I guess I go to youtube.com and I search into the search box how to do it. It's not that simple but more or less, actually it is... Steve Larsen: Yeah, isn't that interesting. Noah Lenz: But I will look it up and sometimes I might get a book on it. I might subscribe to a podcast and listen to a few episodes on it. And then, if it's something that I'm really interested in, I'll immerse myself in it. But if it's just more or less a simple skill, I'll learn it quickly and then implement on it. What's funny is the other day, I had a webinar and I realized that there was no chat box because we weren't doing it for GoToWebinar or anything. We were just doing it through YouTube Live with an iFrame on the ClickFunnel page. Steve Larsen: Sure. Noah Lenz: So I realized that there was no chat box and it was like 20 minutes before the webinar. And what's funny is in school they probably would have spent two hours saying you know, here's how to configure the chat box and make it look all pretty. Make sure the welcome message says welcome to this webinar. Make the title is blah, blah, blah. But really, I just wanted to get it going because the webinar was so soon. So I more or less just googled chat box or something. Or I think I might have logged into a membership site or something wherever there was a chat box resource. And I real quick just signed up for it and did it. So I think more than anything it's just taking action and then, the one thing you should immerse yourself in, if it's anything, is offer creation and then just file building. All the other things that supplement that. Those I like to spend time on but not as much as that. So when I need to learn those more than anything, I just hop on over to YouTube or Google and look up how to do it... Steve Larsen: That's incredible. Noah, thank you so much for taking the time to do this and teach the rest of us and share your journey. I mean, it's really, really fascinating to see everything that you're doing here. And the speed, I think that's something that's really just blown me away. Very, very fascinating. Where can people learn more about you and connect with you? Noah Lenz: So right before this call, I made a real cool link that you guys can actually go to and get this special marketing guide that I normally sell for anywhere from $7-$97. And it just has some checklists and things like that that you need to make sure you have in place before you launch your funnel. Because I remember when I was learning my very first funnel and then I realized that half the things were wrong, out of order, didn't have everything that you needed on the checklist. And I don't want you guys to have to go through that. So I decided that since you guys are listening to this really awesome podcast, I will give you guys this entirely free. All you need to do is go to noahlenz ... That's noahlenz.com/steve. And you will be able to get this marketing guide 100% free. No trip wire, no nothing. 100% free. Just because I want to give value to everybody here on the podcast. Steve Larsen: That's very nice of you, Noah. So it's noahlenz ... L-E-N-Z as in zebra ... .com/steve. Awesome man. Thank you so much. I appreciate it. Thanks for taking the time. This has meant quite a lot. Noah Lenz: Yeah, thank you for having me on today. Steve Larsen: Hey, thanks for listening. The most common question I get is Steve, will you look at my funnel? Of course. Whether you want me to coach you, give some hand holding and guidance during your funnel build, or simply review the one you have, head over to coachmesteve.com and book your session now.

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Headlines - Fat Loss For Busy Mums

Create PT Wealth

Play Episode Listen Later Mar 28, 2018 13:31

Follow the Funnel Scripts training in producing powerful headlines. Here’s How You Can Get Your Hand’s On Funnel Scripts NOW You can use this link to have an immediate purchase; http://bit.ly/2lgvHHr Alternatively, if you want to learn more about it then you can watch the webinar where it’s explained in more detail, you can click this link; http://bit.ly/2lgvBzg

SFR 120: Seeing The $3 Million Pitch...

millions tricks copywriting russell brunson jim edwards funnel scripts

Play Episode Listen Later Mar 12, 2018 30:18

Here's what I learned while watching Russell in his $3 Million Dollar HOUR... What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's you host Steve Larsen. Steve Larsen: Hey, what's going on, everyone? Hey, so I just barely left ... Where was I? I was in Vegas. I forget where I go now. I'm traveling a lot right now. I'm going all over the place. I was home for a few days, went over and traveled. I'm only home for a few days again. I'm going to go travel again. I'm home for just a little bit, then I'll go travel again. It's all over the place right now. It's been fun. I really, really do enjoy it. Missing the family though a lot actually, but it's been really interesting. I had the very rare opportunity of watching Russell pitch. I was at Grant Cardone's 10X event and it was a great experience. I got to go sit down and watch. Honestly my favorite speaker was Grant himself. Okay? Besides Russell. I'm going to talk about that in a second. If you've not heard the huge news with that, which is pretty amazing, but I was sitting there and I was listening to Grant Cardone and he was teaching amazing stuff. Absolutely love listening to him. Super dynamic speaker. Great guy to listen to. I got a lot of great things from other speakers as well. Frankly the whole reason I went down to this event, okay, I was not planning on going to this event for quite some time. It was about a month ago. I remember I woke up one morning and I started thinking ... I don't know why guys, but I started thinking you know what? I've spoken on a lot of smaller stages now. I've spoken on a lot of smaller stages and smaller events, anywhere from 1 to 200 people, many times now, right, and several other events when there's supposed to be more people and there wasn't and there's a smaller amount. You roll the punches. A lot of fun, but I started to think. I'm like, "I want to see big people. Really huge influencers. I've got to see them go speak on huge stages with massive audiences and see what they do with their energy." The entire reason that I went to Grant Cardone's Growth event, right? 10X Growth event. I actually did not realize how big of a deal it was. I'm going to be completely honest with you. I didn't realize how many people were going to be there until I think the day before ... Not even. No, no. Yeah, okay, the day before I went down there, there was 8,500 people. 8,500. I didn't know. I have never been in an event that has been that big, that huge. I had no idea it was going to be that big, which there was pros and cons to it. Obviously I'm a huge fan of ... Obviously the pro of a smaller venue is you get a little more of the personal touch. However, the con is you may not get to network quite as much. I mean there's no way I'm going to meet 8,500 people anyway. Anyway, literally the entire reason I went to this event was to go watch massive, massive influencers speak to massive, massive audiences. I've spoken enough on other stages. I've taught a lot on other stages. Obviously not just on Russell's, but a lot of others. There is this vibe. Okay? Each presenter pulls different energies and relationships out of the audience, and it's fun to watch. They will match and they will mirror to the personality of the one speaking. It was fun to watch. It's always fun to watch. If you have ever listened to Darren Stevens, he talks about universals and truisms, things like that, to bring the audience together to get them to do things that you want. I love studying stage and I love studying stage presenters and what they do to actually control the audience. They have no idea most of the time that that's what's going on. Anything from small and OP things, down to the words you say, the gesture you use, the stories you tell. Stage to me is an amazing performance. I have a lot of respect for it because of ... If you go watch a movie, they can do a million takes, but like on a stage, you got to be an A game the entire time. It's all in one take. It's super, super amazing to watch what these guys do. It's honestly what I aspire to do. I want to go do that really bad. I'm really pumped. In a few days, I get to go speak in front of 2,500 people and I'm so excited. It's going to be over in Dallas. That's the biggest group I've ever spoken to. I didn't realize that that actually is a lot of people until Dave Woodward told me it was. I was like, "Oh, I didn't realize that ... I thought everyone's ..." Anyway, I'm excited about that and that's awesome, but knowing that, knowing that that was going to come up, I wanted to go watch this event and it is the reason that I went. I don't know what I was expecting or what I was even thinking, but I wanted to show up and I wanted to go, like I said, to watch how these guys interact. For some reason I had it in my mind, I knew that Russell was going to go and I knew he was going to pitch, and I knew that he was pulling off some very special things to be able to pitch to that many people. That is a skillset of its own, but I watched. I was like, "Yeah. I'm going to go." I didn't tell him I was going to show up for a while and I went and I showed up and got to listen. The shocking thing right from the beginning, I don't know why I was expecting anything different. I thought well, there's got to be some extra thing that he's doing for that many people. What is it? There's got to be some extra ... I knew he was going to use the perfect webinar script. I knew he was going to go through it. That's what I teach guys in Two Comma Club Coaching. I go through and teach you how to actually set up a webinar and get it going, which is ... Frankly, it's one of the major reasons I left my job. I wanted to go prove out and who that that's actually something I knew how to do as well, not just teach it. I'm actually doing it, which I am. It's great. I'll keep accounting for what's been going on there in future episodes here. I don't know why I expected anything to be different. I sat down and I can tell you that he used the perfect webinar script just like he would anywhere else. What was fun for me because I love that script. That script has made millions of dollars. I can think of very few of activities in my life that are worth studying that are that high leverage of an activity to go study than to learn how to pitch one to many, right? Instead of one to one, one to many like that. What I did is I started taking these notes and Russell got up and I was so excited. I know. I want to watch a master in his game, right? I got to watch him do that a lot of times sitting next to him face to face or right at his side or whatever in his office, but it was always over a computer, right or it was always over ... There'd be these smaller stages I go see him present of, but never one that big. For some reason I kept thinking that there would be this extra X factor. I can tell you, I even wrote down, I wrote small audience versus large audience equals the same. I don't know why I thought it'd be any different. There was a few things though, little extra flares, right? Little extra things. I mean he's been doing it so long. How can you do it truly 100% the same every single time? There was little tiny things that he did along the way that I thought were just brilliant, little shows of mastery all throughout, right? I took notes of them. I wanted to go through a few of what they are. There's one massive big one. I'm going to save it to the end. There's my little hook to stay to the end, okay? One massive one. There was a huge shift in what he normally does. It was brilliant to watch it guys. Absolutely amazing to watch it. I knew it was coming. I was excited for it. We had studied this stuff before we've gone ... Anyway, it was right before I left actually. He had this huge memory hit. I'm like, "Oh my gosh. There's a guy who used to ... He did a pitch this way. Let me go find it." Like 15 minutes later he had dug up all the pages from years ago and all the emails and he was like, "This is it." When he found it, it was amazing. He's got an elephant brain for marketing stuff. Absolutely incredible. It was one major thing that he switched. There was little funny phrases along the way that I keep continuing to pick up on and put it on my own webinar. Every time I do, I swear my wallet just gets a little bit fatter, which is fun. I hope you guys are doing those things as well. Anyway, this is a skillset to just study and learn and obsess over. I don't know that I've actually told you guys this yet, I recently went and I took everyone of Russell's webinar pitches, anything from Funnel Scripts, DotComSecrets X, obviously Funnel Hacks, Funnel Builder Secrets, any of the software secrets when he did that pitch, I grabbed everyone of the pitches that I've ever seen him do. I ripped the audio from every single one of them and I put them in this ... It's literally 11 hours of me listening to Russell pitch back to back to back to back to back. I will just listen to it, right? I've got it all together and I will just listen to it. Boom. Boom. Boom. Boom. Boom. Boom. One after another listen to ... There's all that education that matters that much in my opinion than learning that skillset. Have no mistake that I'm obsessed over this process. I absolutely love it. I love doing it. This is the thing for me to get better at. It's where I've dropped my anchor. You know what I mean? For a long time I just kind of ran around looking for different things to go do. Anyway, what I wanted to do is I've got Russell's Funnel Hacks webinar presentation that we use in Two Comma Club Coaching on one screen right now. Then in front of me, I've got also a whole bunch of notes. What I wanted to do is real quick just run through just a few little things. Some of them might seem tiny. Okay? Some of them might seem tiny. There's one major one though and I want to go through what that is. I want to document it. He certainly will I'm sure because it's just freaking incredible. If you don't know, he did over $3 million in an hour and a half. $3 million dollars in 90 minutes. He had a 90 minute slot. $3 million. His goal awhile ago was just to do a million dollars in a day or even in just a year, right? I think it took four years to hit that million dollars in a year, which is awesome to hit that. That's huge. That's so cool to do that, and then he did again and again and again and again and again and faster and faster. The time getting shorter and shorter and shorter, right? Even the Two Comma Club Coaching program, we did that in three and a half weeks for a million dollars. We did that several times in a few weeks for like Expert Secrets Book, things like that, and the timeline was getting just shorter and shorter, more and more compressed. Finally, building up to this thing, this scenario where he did $3 million in an hour and a half, which is ridiculous. It's so cool. It's so cool. I'm so excited for him, so pumped for him. I went nuts on Voxer just screaming. Oh man. I'm so excited for him. Anyway, I want to go side by side real quick here. If you study the Funnel Hacks webinar, the Funnel Hacks presentation, like I said, this is like the highest leverage stuff I believe you could ever go study that will pay you and pay you and pay you and pay you to learn how to do this stuff. Now I understand. I know there are other ways to pitch. I know there are other scripts. I know there are other formats, but this one is doing amazing. Why change what works? I've been going back through ... I'm sorry. I've not actually gone to the actual content here yet. I promise I will here in just a moment, but what I've been doing also for my own webinar is I've been going through and I've been studying a lot of the big webinar people today, right? I've been funnel hacking Liz Benny and watching her stuff. Dan Henry, right? Obviously Russell. Been going looking at Akbar Sheikh. I've been going and looking at each one of their pieces. Not just the pages, but inside each one of their scripts. How are they saying what they're saying? How does their slide say it? How are certain things here and there that are changing? It's been cool to go through and do that. The major foundation piece of my offer, that came from the market, right? I funnel hacked to a certain extent. I funnel hacked to a certain area and then after that, I went and I made my offer. The actual changes to the funnel, now that the product's done, now the product that I've been selling is totally done, now I'm just focused on two things: the funnel, how can I improve the funnel, the actual buying experience and selling experience, number two, promoting it. That's it. Those are my two activities until I die basically, right? Well, number one, I'm really focusing right now especially on the funnel. I know there are things that are broken. I'm fixing them right now. We're getting those done. I'm very excited for that. Then I'm going and I'm focusing on how to sell this stuff obviously. I've been going through that and I've been changing all these things. My head has already been very much in the spot. That's the whole reason why I'm trying to pre-frame what I'm going to tell you that it's not like just random things I wrote down. This is stuff that I looked at very specifically that what he was doing that I'm going to go through and I'm going to add. Anyway, at the very beginning, like in the Funnel Hacks presentation, one of the things that you do is ... There's really two introductions inside of the perfect webinar and I don't think people realize that. There are two introductions. Number one, you introduce the webinar. Okay? Why the heck are they there, right? Why are they there? If you've ever read the book Pitch Anything, it's one of my favorite books ever, it is definitely probably in the top probably 5 or 10 books I've ever read ever, and what it teaches and goes through is it talks about every time there's something new that comes up inside of the brain or in your life, your head runs through all these filters, right? It's always funny. My wife and I went ... I can't remember what movie we went to go see, but we went to a movie theater. We were sitting down in the movie and the movie preview started showing up, right? The movie previews are showing and they're these little basically little mini stories that are supposed to get you excited about the real thing. It's always funny. Everybody becomes a movie critic at the end of a movie preview, right? You always see everyone's heads turn to each other and go, "Oh yeah. We should see that. It looks great," or you'll see everyone's heads go, "That looks weird. That looks stupid. Dumb. Weird." Everyone becomes this movie critic. Why are you bringing this up, Steven? Because every time something new pops up in front of us, our heads starts to run through a filter, much like a movie preview. We run it through a filter, right? Number one, am I in danger? Needs of the body. Am I in physical danger? Can I eat it? Should I run? Fight or flight? Should I meet with it? Random stuff like that, but there's these criteria that your head runs through whether or not you're trying to to keep you safe and keep you alive and keep you breathing, right? It's the same for every piece of marketing. It's the same for every piece. Unless you can get past the first part of that brain, you will not pitch that person. They will not make a buying decision, right? There are two introductions to a webinar. The first introduction is introducing the webinar itself, right? That's where Russell says, "Hey, look, you're in the right place. This is where I'm going to show you how to do this without this. Here's my earnings disclaimer. Here is a testimonial of somebody else doing this thing." He doesn't even talk about what it is yet or who he is. The second introduction is introducing him or me, right? Because I'm doing the same thing, right? The first I'm introducing the webinar very methodically. Number two, I introduce myself. They got to fall in love with me now, right? The whole reason for those two, especially the first introduction, is to get past that first part of the brain so that they know, "Oh, I'm in a safe place. Oh, I can let the guard down." I literally have been saying that in my webinars lately. "Guys, feel free to just let the guard down. It's okay. Let the walls down. This is a safe place and safe environment for us to all learn." I can't remember everything I say without my slides here yet. I don't have it totally memorize slide by slide yet like Russell does, but it's going in that direction. There's two introductions. The story, Russell use the story at the beginning talking about the Four Minute Mile and he's using it right off the bat. The story is breaking and rebuilding beliefs. It's getting everyone the same plain. That's actually a form of NLP. Especially from stage, it's very, very clever for him to do that from the very beginning, to begin with a story like that. Most people know that story, which brings a sense of community and bringing together, right? All those little things. If you read the book Launch, the nine mental triggers, he is using those like crazy at the very beginning of that pitch. It's very crafted very, very well. He's going through and that's what he's doing. He's going through and he gave the story about the Four Minute Mile. It was absolutely incredible. He tells his own story. He's using an epiphany bridge. "Oh, how cool to be if I made a million dollars? This guy made a million dollars in a day. My Four Minute Mile is what if I just made a million dollars in a year?" He's talking about these internal and external desires, using epiphany bridge script, right? Now what we need to do is we need to see that this guy is not the only nutcase who actually had these results. He goes through and he's showing ... Because that's what the brain is thinking. He goes through and he's showing success stories of others, showing some video testimonials, right? He's using the same exact format and formula. He very, very closely to the point ... It was right after he introduced the webinar, right after he kind of introduced himself as well, he goes into what he calls a price marinade. This is the major difference for fear of talking forever and talking your face off guys and getting to an actual point of this podcast. I'm going to go straight to the main idea. Okay? We've been going for a little bit. I'm just going to talk about it. He does what he calls a price marinade. He's talked about his before so I feel totally fine talking about it as well. A price marinade. Now what's a price marinade? Now in a normal sales environment, it's very common for a lot of times to withhold the actual price until the end, right? What is that in Funnel Hacks? His stack, his value and his stack is $11,552. $11,552. Is this worth $11,552? Of course, it is. If all I said was this, is it $11,552? Of course, it is. Right? That's what he does. He goes through and that's what he teaches. His stack has a total value of $11,552. What typically happens is you withhold that information until the ever end. Then there's a big price drop, a public price, and then another kind of final price drop because you're special and you're on the webinar today. In this scenario, he took that first part and he made it known in the very beginning. This is very key. This is very, very key. This is a huge deal you guys. You don't pull this off without a lot of finesse, which obviously he has and he could do very, very well. What he did is he went and he said, "Here is the price. Before I sell you, before I have anytime to break and rebuild your belief patterns, which is the rest of the webinar, to do the stack and to tell three more stories, before I get a chance to do that, I'm going to tell you the price of this." It's a very interesting play. I feel like I'm going through and I'm talking about and commenting on football plays from the Super Bowl right. It's a very interesting play though to go through and watch a pitch man go and pull part of the price, the most expensive aspect of the price, and bring it at the beginning of the pitch, of an hour and a half pitch. That's a lot of time for someone to get out of their seat and walk away. It's how he did it that was very, very clever. It's called a price marinade because you bring that price forward and you talk about it at the beginning and you bring it up first so that it marinates. The brain has time to get used to that price point except that the price point that you said is actually real and say yes to it along the way. Is this making sense? I know I'm like going deep into the weeds right now and it's not normal on my podcast to do this. Usually when I do this, people are like, "Oh, that's an okay episode." I'm like, "No. That was like the most gold I could have given." It's because it's not wrapped in terms of the story right now. That's why people might feel like that. Understand what I'm saying. He brought the most expensive, the total value of a stack, and he brought it first. This is what he said, "My goal is to show you that everything that I'm doing here for you to be successful you need to invest $11,552." That's about how he worded it. Is that okay? He made everyone raise their hand. I think we raised our hand or we did something physical to attach to that verbal thing where we said, "Yes. Yes, Russell. I agree. If you can give me 10 times the results of my business right now," we're talking about 10X even he tied it right into it, which is awesome, "if you can give 10 times what my business is doing now, of course, I'll pay you $11,552." This was masterful. This was masterful because he charges $3,000 for the product, but they've already said yes to a much higher price point. Now he has the entire rest of the "webinar" live from stage, though in front of 9,000 people ... How many people were there? I think it was 8,500. He's got the rest of the time to break and rebuild the beliefs that are saying no to $11,552. He went through and guys, the way he crafted it was just incredible. Just incredible. What's interesting is Russell's following the path with ClickFunnels that all of us would be expected to follow as well. First, you write a sales message. You make sure it sells. Then you actually built the product to make sure it fulfills what you sold, right? Then you kind of go on the road selling it like crazy, and you're doing the same webinar to tons of people for a long extended period of time. That's kind of the road that I'm getting on right now and I'm feeling that shift... In fact, I was talking to Cole. You guys know, he's my buddy and he's my first full-time employee, which I'm very excited about to be happening here in a month or two, which I'm very excited about. He was already keeping me on track saying like, "Dude, stay focused man. Don't go getting on anything else," but I'm willing that shift right now. I'm feeling the shift and Russell was in the shift. The shift is don't go build anything else. Just sell the crap out of the thing that you've proven, right? You go and you go and you start selling and selling and selling and selling and selling and selling and selling. Russell for the last little while has done nothing, but the Funnel Hacks webinar... Very few other webinars here and there that he's built from scratch. This one though, I think he built the majority of this one from scratch. It was amazing to watch the template and the way he used the template of the perfect webinar script and he took certain parts here and he moved other parts there. You need to see what parts are malleable and what parts are not. What's interesting is it's no surprise what's not malleable. Storytelling? That's not malleable. You tell your stories. You get good at telling stories. You want to know how you sell? Tell stories. You want to know how to market? Tell stories. At the very based bottom line of it without going to any other detail, marketing to storytelling. You know what I mean? You're building and rebuilding the way someone sees the world through storytelling. That's exactly what he did. He's followed that exact same thing, but this idea of the price marinade is how he was able to get everyone pre-framed for a lot of money. Then it was this insatiable deal when it was only three grand. Does that make sense? He's introducing a constraint. He's introducing a constraint at the beginning of the webinar. The constraint being, "It's 11 grand. Oh my gosh. I've got to come up with $11,000. Holy crap." Then he's releasing it at the end. Same thing with the Funnel Hacks webinar. He introduces the constraint. Hey, this is what ClickFunnels is. It's $297. For $297 you get this and this and this and this and this and this. He's saying that because that creates limits, that creates barriers, right? You get this many contacts. You get this many funnels. You get this many this and that. He's saying that so that at the end of the webinar he can release the constraint for his fast acting bonus and get people to get it. This was like loaded with tons of constraints at the beginning with tons of constraint releasing at the end. That's why I was so freaking nuts and excited about the pitch that I was seeing. I was like dude, you usually just put like one limiting thing at the beginning and then you release that constraint at the end. You put like a hundred and price marinade. Oh my gosh. $3,000 price point. Thee million bucks in an hour and a half. Oh my gosh. Huge guys. Hall of frame right there in my mind. Should be in yours as well. I know that he's got this Two Comma Club Coach trophy, but they better come up for another way for what he just did. $3 million in an hour? That should be its own award. Most of us is just trying to hit that in much longer period of time. It's pretty funny. Walk inside ClickFunnels and he's got I think 17 or 18 Two Comma Club awards of his own, and three of them are $10 million products besides ClickFunnels. The dude knows how to sell. Mad, mad, mad props, my friend. Absolutely incredible. Very fun to watch that. I encourage everyone of you guys to obsess like you would over sports or obsess like you would like a hobby over the act of pitching. You've got to sell. Everything depends on sales. Don't think that you can be in marketing and neglect sales. They are different. They are different. The better marketer you are, the less hard sales we have to do, but you still have to learn how to sell. You still got to learn how to pitch. You still got to learn how to present an offer. Obsess over these elements. These are the things, these are the dials to turn. These are the most high leverage activities for you to go obsess and absolutely love. Anyway, that's all I got for you guys. I'm sorry if it was a little bit in the weeds. It's a little bit of a different styled episode than normally I would do, but I just wanted to talk about that and help you guys understand like why that was such a big deal. It was a huge deal on a lot of accounts. My brain, my little marketing serious brain is going nuts. I literally was just about to end the episode, but I forget one other thing that you guys should all know about. One of the things I've struggled with ... Struggling is the wrong word for it, but like is a challenge when you're face to face with people in an event to get people when it's time to go buy to actually stand up, the physical action of them to stand up and go buy at the back table or back of the room or whatever. The reason why is because they will sit there and they just kind of look at you and they don't want to be rude because you're talking. You have to give them permission to stand up even though you just said, "Go to the back right now. There's order forms on the back. When they're gone, they're gone," or whatever, right? You have to actually say it. It's interesting to watch Russell ... Two of the things here that I've just learned from those are huge, huge, huge guys. I hope that you are soaking this in. This is annoying that I'm going this long, but it was cool to watch him. Several times when he got to the part where the actual call to action came, he would be like, "Guys, if you can tell this is already going to fit you already, like stand up and go to the back. Stand up and go to the back. Seriously right now. Stand up and go to the back. Get up. Stand. Right now. Just get up and go to the back." He kept saying it like that way. Then he would stop like in the middle of the stack. I stood up. He was super nice. He talked about my MLM Funnel in his presentation. All this people around me were asking about it. I stood up to go down to the table and they were like, "You bought already." I was like, "This is something to buy again." I started walking down. He still went for another like 15-20 minutes it felt like. It was funny at least. About 15 minutes. He wasn't even done with the presentation and there was probably a thousand people. He wasn't even done. That's what I want to come say. He was not done and he kept going and going. He was finishing the whole presentation, but there was already this huge massive people at the tables turning their order forms like hotcakes. That's what I want you to understand and know is that ... He continued to throughout, continued to say, "Stand up and go to the back. If you know this is a good for you already, oh look at that. Those are the smart people who are already in the back right now just standing up and go to the back." He kept giving permission because people don't want to get rude. They're sitting there. They're listening to you. They're in this docile state. You got to break that. He'll continue to say it over and over and over and over, getting them permission to come up. I've used that tactic in the past and I made the stupid mistake of not continuing to say it. I kept talking afterwards and some dude sat down after he saw that I kept speaking. It pissed me off. He didn't go buy because he was trying not to be rude to me. That dude should have just went and bought. I did not continue to say stand up. Stand up. When you're doing live events like that, continue to say, "Get up if you know this fits for you. Get up. Keep going. This would be helpful for you. Get up." Then the next day what he had was a ... He was able to stand back up and give a ... It was basically a re-offer. He like did a double close. It was really interesting. He gave away some really cool ... He basically stood up and said, "Look guys, I pulled $3 million out of the room. If you guys want to know how I did it, I've decided that I'm going to add my presentation and all the stuff that I did inside what you bought. If you're like on the fence relieving like in the next little bit, you have got to stand up right now and go to the back and purchase right now because I'll give you ..." He's adding his extra bonuses in. I thought like how interesting is that? The guy is offer creating off the fly. This is incredible. Just making it even better and better and better and better. Anyways, he did this cool follow up thing. I was thinking like how would I apply it to a webinar? I'm thinking if I can, that's going to be a cool thing where I do some cool unadvertised bonus. Hey look, if you're still on the fence, I decided to add X, Y and X in. I think it'd be awesome. Anyway, I'm excited to go apply some of the things that I saw to the online webinar. This certainly apply. Man, guys, I get more excited about Funnel Hacking Live than Christmas and this was like the most exciting thing I've ever seen in my life. It was so cool. You guys can call me nerd. I don't care. It was awesome. All right guys. Talk to you later. Obsess over your thing. Don't let anyone else talk you out of working hard. Talk to you later. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to SalesFunnelBroker.com/freefunnels to download your prebuilt sales funnel today.

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Copywriting tricks with Jim Edwards

Clinic Gym Radio

Play Episode Listen Later Mar 7, 2018 44:08

Jim Edwards is a marketing and copywriting expert living in the backwoods of Virginia. He has successfully marketed Millions of dollars of programs and software from his backwoods bunker. Along with Russell Brunson, he developed the “Funnel Scripts” software that helps clinicians and others to quickly find the “emotive” copy that will get customers to respond. Find out more and watch his awesome webinar at https://funnelscripts.com/signup-now

Copywriting tricks with Jim Edwards

Clinic Gym Radio

Play Episode Listen Later Mar 7, 2018 44:09

Jim Edwards is a marketing and copywriting expert living in the backwoods of Virginia. He has successfully marketed Millions of dollars of programs and software from his backwoods bunker. Along with Russell Brunson, he developed the “Funnel Scripts” software that helps clinicians and others to quickly find the “emotive” copy that will get customers to […]

millions tricks copywriting chiropractors russell brunson jim edwards funnel scripts

How I Made 3 Million Dollars In 90 Minutes...

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Feb 27, 2018 31:58

A breakdown behind the scenes of everything that went into the 3 million dollars in 90 minutes from Grant Cardone’s 10X event. On this episode Russell goes through a play by play of Grant Cardone’s 10x event and how he was able to make 3 million dollars in just 90 minutes. He also answers 12 questions people have been asking since the event. Here are some of the awesome things you will hear on today’s episode: What kinds of things Russell and his team did to prepare for the event so they would have the ability to sell to such a large crowd. How this offer differed from the offer he presented at last years 10x event. What Russell did to get in state before presenting onstage in front of almost 9,000 people. And find out the answers to the 12 questions everyone has been asking since the event took place. So listen here to hear the amazing tale of how Russell was able to make $3 million dollars in just 90 minutes. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I’m going to talk to you guys about how I made over $3 million dollars in just 90 short minutes. Alright everybody, unless you’ve been living under a rock, you probably heard everybody talking about what happened last weekend, which was kind of crazy. I had a chance to speak at Grant Cardone’s 10x event and yes, the rumors are true. We did my presentation, at the end I sold this special offer and we sold over $3 million in sales. Not just contracts, but collected cash in the bank in just 90 short minutes. And I’ve got a ton of questions coming in all over the place about how we did it, why we did and all sorts of craziness, so I just wanted to use this episode to kind of tell you the whole back story and to show you the actual process of how we did it. And then at the end I’ve got 12 questions that a lot of you guys are asking as well, that I was going to kind of cover. So that’s kind of the game plan. So with that said, I’ll kind of jump back into the back story. A couple of years ago was the first time I ever heard about Grant Cardone, one of the guys that works for me, Randy Grizzle, he came to me and said something about Grant Cardone, I’m like, “who’s that.” And he’s like, “He’s this guy.” And he showed me some videos and I was like, “Oh.” So I became aware of him then and started following him and just started seeing his stuff. Last year, probably a year and a half ago he decided he was going to launch an event, he called it the 10x Growth Con and he launched this event. And I was not one of the speakers when they launched it. And as they started launching and it started getting bigger and bigger and finally one of my friends, Brian Post, he reached out to me and was like, “Hey you should really speak at this event, it’s going to be a big deal.” And I’m like, “I don’t have time to speak at events anymore, as much as I would love to.” And he was like, “No, this is one that I think it’d be worth it to you to do.” So he introduced me to somebody over there and next thing we knew I was on the page as one of the speakers. And I didn’t know Grant Cardone at the time, and he didn’t know me. In fact, we had a call before the event to find out what I was going to talk about. And I kind of told him and he’s like, “Well I want you to..” I just remember he was like, “I’ve had other people, like internet guys, try to sell stuff and they’re not very good at it. In fact, when you go out there, just go and tell them the price first and just talk about it and people will buy.” And I was like, you guys know my back story, I’ve been doing this for a long time, over a decade. I’ve spoken on stage a lot and I know the process. And I was like, “This is the way that I want to do it.” And they’re like, “No, no. Just do it our way and it’ll work.” And I was like, “Okay.” And in my head I was like, I’m doing it my way. I know what works. But I didn’t want to be weird on our first relationship, our first call, so I was like, “Okay.” So I went to that event and I think there was, I can’t remember how many people it was either 2200 or 2800, I don’t remember the exact numbers. But we got there and you know we showed up, Dave Woodward and I show up and had a big box of order forms and we asked them, “When I speak tomorrow I need a couple of sales tables. I need staff to help man the tables, and close sales.” And they were like, “Why would you do that. We don’t have staff for you.” And I was like, “This is how it works.” And they didn’t have any respect for me at the time, they’d never seen me close or sell. So I couldn’t get them to even give me literally a table to sell from. So I’m like, okay well, this is how we sell. Luckily Alex and Layla Hermosi, who are inner circle members and two comma club winners and soon to be 8 figure award winners, they were in the audience as well. And I said, “Hey can you guys help us to close sales?” And they’re like, “Sure where’s the table?” And I’m like, “There’s no table here.” So there’s three exit doors, so Dave was at one door with a box of applications and a handful of pens we bought at Staples the night before and so was Alex and Layla. So when I did my whole thing and did my close and people started running to the sides to sign up and Dave and Alex and Layla are pulling order forms out of a box, trying to sign up people in a short 30 minute window there, they were able to close just shy of a million dollars in sales. I don’t remember exactly what it was. Almost a million but not quite in sales at this thing. And I remember telling them afterwards, because I got off stage and Grant Cardone came up to me and it was the first time we ever met in person. He was like, “I’ve never seen something like that before.” I’m like, “What?” and he’s like, “I’ve never seen a table rush like that. People were running to the back to buy your stuff.” I was like, “yeah I kind of told you guys that, but nobody believed me.” Anyway, I was like, “That’s how the process works.” I remember afterwards he was like, “I want you to show me how to do that.” So if you watch some of the interviews he had done with afterwards, it was always about that. “I’ve never seen somebody do that before. That was the coolest thing in the world.” About a month or so later they called me on the phone and they’re like, “Hey, we’re thinking about doing another event, this time we’re going to try to get out 9,000 people, do you want to speak at it?” I was like, “Well, first off, I don’t think that’s possible to get 9,000 people out to an event, but the last event was so good, so if you do it again, I would be more than willing to come.” He’s like, “Cool. You’re going to be our big money speaker.” And they put me on the thing and started promoting the thing for the next year. And lo and behold, despite my skepticism, they had 9,000 people in the room. It was crazy. It was in Vegas in the Mandalay Bay in a huge arena that I know they do boxing matches there, they do concerts there, it was crazy. So they filled it out. So probably about month and a half two months ago we did a call with them before the event and they were like, “Okay, this is what’s happening. We’re going to,” I think they’d sold about 8500 tickets at the time, they’re like, “We’re going to have all 9,000 sold.” I was like, oh crap. So we started talking about how to do the sales process and they were like, “What’s going to happen is we’re going to have an app on the phone, so you just get up and tell everyone to buy in the app, and that’s how you’ll do your table.” I was like, “No, that will kill all the momentum.” And they’re like, “No, that’s how it works.” And I’m like, “No please. Please do not list me on the app.” And they didn’t. All the other speakers were in the app with their price points and they just click a button to buy. I’m like, “Please don’t put me in the app, the whole social psychology happens when people stand up and they’re all running to go buy something. Please don’t take that away from me, please?” So they agreed to not put me in the thing. So I was like, “Okay we need tables.” And they’re like, “How is that going to work? In this arena there’s three levels. There’s the bottom floor, first floor, second floor, third floor. And then it’s this huge basketball arena.” So it’s like, there’s people who can go all around the whole thing. So they’re like, “How are you going to do this?” I’m like, “I don’t know, let us brainstorm this.” So we spent the next couple of weeks trying to brainstorm out this process. Obviously I wanted to go in prepared but the biggest problem was I can’t just be like, “Run to the back of the room and sign up.” Because I’m like, “Run to the back of the room unless you’re on the second or third floor or fourth floor.” Then you gotta run up the stairs and run halfway around the hallway to the other…. Ugh, I was so stressed out. I’m like, how are we going to make this work? So as I was planning this I was talking to a lot of people and one really good idea I got from Brendon Burchard, some of you guys know Brendon. He told me he spoke at a big event like that one time and what he did, he said that afterwards people always want to get pictures with you, which is true. I was stuck in the casinos and the elevators and everywhere, people trying to get pictures with me. But he said that what he did was put up a picture booth right next to the sales table and said, “Anyone who signs up today can get a picture with me so you can have it.” He said what happened is a bunch of people ran over to buy and get in line, and what happened is it took an hour or so to get these pictures. So everyone’s seeing this big line of people, so more people will be coming over and coming over, so you just have the ability to keep closing from social proof for like an hour or so afterwards. So I was like, that’s a really cool idea. So I decided to take that idea and a bunch of other ones and this is kind of how we choreographed it. The first thing you should know from stage selling, one of the biggest things you don’t want people to do, it’s like when you’re about to make your offer is to hand out order forms. People always do this and it drives me crazy. They get to their pitch and they’re like, “Alright everyone hand out the order forms.” And everyone starts handing out the order forms and all the sudden everyone starts looking at each other, getting the order forms, they’re handing it and they’re reading the thing, and they stop focusing on the speaker. When I stopped handing out the order forms, my sales rate dramatically shot up. So I have a rule that’s never hand out order forms, ever. Make them go to the back of the room to get the order form, therefore it creates the table rush to the back. The problem we had this way, first off, if we wanted to hand out order forms we couldn’t, because there’s 9000 seats, so that’s impossible. Second thing is because there’s tables on different levels and things like that, I was just like, it would have been a nightmare. Even, and I’ll get to this in a minute, it took about 3 hours to process and get people to fill out the order forms, because it was so many people. I was like, we need to figure out a way to get order forms in their hands but without them knowing there’s an order form, because if there’s an order form it’s going to kill the sales. So I was like, how are we going to do this? And all the sudden we had this idea for the sneak attack. So let me show you what the sneak attack is, those who are watching this live. If you’re hearing it and you want to see it, go to marketingsecrets.com and you can actually see the video of this, of me explaining this right now. If you’re listening to the podcast though, just kind of walk through this with me. So the first thing I did was like, “Okay, what if we gave them all packets?” This is the packet right here. I was like, “Inside this packet we’re going to have two things, number one is the order form, because this is what they need to have to fill out. And I’m going to have as little detail as possible on the order form, just enough that they know what they’re getting and have the ability to fill it out.” So this is the order form. I’m like, “I want this on everyone’s chair, but I don’t want them to see an order form. And the second thing, most people aren’t going to have a pen. If I got 9000 people potentially buying and there’s no pen. I need to sneak attack a pen into everyone’s seat.” So the goal was to sneak attack this order form and this pen into everybody’s seat without them knowing there was an order form there. That’s why we put it in this really cool package that looks awesome. And then inside we put in a couple of things. Number one, we put in these really cool “I build funnels” stickers. One that goes on your laptop, one that goes on your phone. So they get these, here’s a gift from Russell, reciprocity right. Here’s this really cool sticker. Then number two we gave them these cool pop sockets that go on the back of your phone that say “Funnel Hacker”. I was able to do a couple of things, one was to actually demo how to use these during my presentation. Number two, they put these on their phone, now they’re part of our community, they’re funnel hackers. So these two gifts that were there, and then I had a note sheet for my presentation. So you get out the sheet here and you can open it up and take notes, what I’m talking about. So all these three things, the whole goal is to be so cool and exciting that people do not notice the fact that there’s a sneaky little order form and a pen inside the envelope. This is how we are Trojan horsing an order form into every single seat in the entire arena. Then we had this envelope and the back was a big huge sticker that said, “Warning, do not open until Russell Brunson’s presentation begins.” And that was on the back of the sticker. So that was the plan and we started getting these all printed. 9000 of them printed and put together. But then the problem that happened, we found out that seats for the event, they don’t lay flat, they pop up when people aren’t sitting on them. So our envelopes wouldn’t sit on the seats because they would pop up and they’d fall to the ground. So we’re like, crap now we gotta figure out a way to make sure that these packets actually stay on their desks. So then we went and ordered 9000 of these bags that say Clickfunnels on it, then we put the packet inside the bags and then hung the bags on the chair. Then the next question was how do we get these 9000 of these out to everybody. So we had to figure out how to do it. So we ended up doing it the night before I spoke. After the event was over, I think we hired 10 or 15 temp workers, plus we had about 10 people from our team and they went out to every single chair and took the packet inside the envelope and hung it on a chair. It took them about 2 ½ to 3 hours to do that to the entire thing, to blanket the entire audience with the Trojan horse order forms, wrapped up with a whole bunch of cool gifts and things like that. So that was the thing, then the way it was going to happen was that after somebody decided to buy, they were going to run to, if they were in VIP, there was a VIP room with a table. If they were in the bottom floor, there was two tables in the back of the bottom floor and if they were in anywhere in the bowl around they had to go to section 118. So some people would run up the stairs and it was right there. And some people had to run up the stairs and then run clear around the whole thing. And then what they would do, they would order and take the order form right here and fill it out, take it someone on our team and then someone on our team would then hand them this packet right here, it says Funnel Builder Secrets, what they bought, then they could open this thing up and they had a couple of things inside of it, they pull it out. Number one, here’s a thing that shows them how to claim what they just purchased, so it shows them how to go online, what’s going to happen, how we’re going to text them their login and if they have any issues or support issues. Number two is there’s a letter to their business partner or their spouse explaining what they just bought so that when they get home they’re not like, “Why did you spend this money.” And then number three was a golden ticket, that said you can come and get a picture with Russell. So they were handed this packet back, they were supposed to rip this open, grab the golden ticket out and then run up to 118 to stand in line to get pictures with me, and on top of that there were some other cool bonuses that we gave them. The Funnel Hacker cookbook if they brought this to us, then we also gave them the Expert Secrets, Dotcom Secrets audiobook that they could plug in their ear and listen to on their ride home. So those are the two things that we had created to get them to buy. So that was kind of the game plan. So we went out there, and the second thing is that I was going to do my presentation, but the problem is that everybody at it the year before had seen my presentation. We’d signed up I think 450 or almost 500 people the year before at $1997. And then over the last 12 months Grant has been promoting that presentation like crazy. So I think like half a million people have seen that presentation through him and his audience. We sold a lot of Clickfunnels because of it, thank you Grant. We love you. But I was like, I can’t give the exact same presentation to the same audience who’s pretty much already seen this thing. But I needed to give the same framework of the presentation, because the framework is what sells Clickfunnels, which has been proven to sell Clickfunnels. And I couldn’t make the same offer because we were charging more, we were charging $3000 and then number two, not only were we charging $3000, but obviously I needed to create a better offer because I wanted everyone who bought last year to buy again, and a bunch of other things. So that was some of the groundwork. So why did we raise the price to $3000? A bunch of different reasons. Number one my goal was, when we first started this, my goal was to make $3 million dollars in an hour and a half and this is the reason why. When you do an event like this, 50% of what you sell goes to the person hosting the event, you keep the other 50%. So my goal was to try to make, I wanted to net a million dollars an hour. That way if somebody ever asked me how much I charge an hour I could be like, “Well, it’s a million dollars an hour.” So that was kind of my selfish reason why I wanted, that was my goal. I was like, okay 9000 people, if we can close one out of 9, at $3000 a piece, that’d be $3 million dollars, which means I netted a million dollars an hour for an hour and a half, which would be really, really cool. So that was the goal going into it. So because of that, I took my framework, my presentation and I re-tweaked it, re-changed it, but the structure was still the same. I customized it very specific to their audience because I know who their audience is and I know what they’re looking for, the types of businesses they have, what their major concerns were. So we crafted the presentation to speak directly to them, and then we made the offer better. We added a bunch more cool things. We added Funnel Scripts for a year, we added Traffic Secrets and a bunch of other cool things. So the presentation was similar to ones I’d done in the past, but it definitely upgraded for this event. So I got on stage, excuse me, it was crazy. So we got there, I was supposed to speak, Grant was supposed to speak the second day and I was supposed to speak right after him. But we got there and Grant’s voice was gone and they’re like, “Grant can’t speak, so you’re up right now.” I’m like, ahh I’m not ready for this. We had to kind of scramble, get everything together and they introduced me. I came onstage and did my presentation and at the end of the presentation I sold and from that we had over 3 million dollars collected from the presentation and we’re still, I think we have another half million or so in declines that we’re going through right now. When all is said and done it’s going to be somewhere between 3 ½ to 4 million dollars. But for simplicity sake, we made at lease, more than 3 million dollars in 90 minutes, which means I netted more than a million dollars an hour for an hour and a half of my time, which was amazing. And it was cool. So that’s kind of behind the scenes. Some of the tricks and things that we did to make sure that that actually worked. I hope I..I’m sure I missed some things. Oh yeah, so after I did my whole presentation, we closed. It was crazy, they took me, they had security guards and the security guards took me back and people were running to all the different places, right. I see people running to the VIP table, I saw people running to the back tables, running up the stairs. And it was weird because typically when I get a table rush, usually it’s in a smaller room and you hear the hustle and the bustle and it’s really, really loud. And a lot of times, in fact, I’ll do a table rush and it’ll get so loud in the room during the table rush, I can’t even finish my presentation. Whereas with this one, because the stadium was so big, I heard a lot of rustling, but it didn’t get loud. So it was kind of this weird thing, I have no idea if people are actually buying, I was kind of nervous. So I ended, later when I went off stage and security guards took me to the bathroom, got me a drink and then took me back up to where the picture booth was at. When I got to the picture booth I walked through the door and I look out there and see this section that had all these stantions, I think that’s what it’s called, when people weave back and forth, and about 5 or 6 levels deep are all these people as far both directions as I can see. And people told me later that the line literally wrapped around the entire arena. I stood there and people come in, I shook their hands, take a picture, next person, next person, next person. And it took like 3 ½ or 4 hours worth for pictures with 1000 or 1200 people, whatever it was. Picture after picture after picture. I remember my face being really sore when I got married on my wedding night, this was like that but way worse. Way longer, just the perma smile, it was crazy. It was awesome. And then we went back to the hotel that night, went up to the room and we had 8 or 9 people sitting there trying to process all the transactions as fast as they could, which was really cool as well. Just seeing these huge stacks of order forms and seeing our whole team going though processing orders. And then what happened, by the time it’s done we processed I think we had in the bank like 2.4 million, but there was 800+ thousand dollars in failed credit card payments. So the next morning we sent an email and also texted everybody’s who’s credit card failed, told them to come back to the table. So by the time I woke up in the morning, I came down, the booth, the 10x booth was there and there was a line of people and they had 4 or 5 people deep, wrapping through stantions like a big line of probably 50 or 60 people in line getting their credit cards updated. And then we texted Grant and his team and said “hey, this was awesome. I think I could push people over the edge. This is a group full of sales people, they probably want to learn how to sell. What if I did a special one day event where I showed them how to sell the way that I just sold? And if you can give me ten minutes, I think I could close another, who knows worth of people.” So they agreed to let me get back on stage the next day for about ten minutes. I come up there and basically tell everyone, “We did 3 million dollars in sales, if you guys want to see what we did, everyone who already signed up, congratulations you get this for free. I’m doing a one day workshop where I’m going to walk you guys through how we do our presentation. And then for those who didn’t, now is the time. I’m pushing you over the edge. Stand up right now, go get signed up and you’ll get this bonus as well.” And apparently we got another 250-300 thousand dollars in sales came from that. From the double close. We’re nicknaming it the double close. So it was the second close on the second day and it was really, really cool. I’m trying to think of anything I wanted to share with you guys. So we did that, we did the double close and it was amazing. Such a fun experience. Alright with that said, there was twelve questions that Julie Stoian pulled off of Facebook that people were asking like crazy, I’ve probably already answered some of these, but I’m going to go through it anyway. And then she’s probably going to turn this into a really cool blog post, if you want to see a detailed breakdown of this with images and screen shots of all the cool stuff we talked about, it’ll also be posted on the Marketing Secrets blog over at marketingsecrets.com. Alright so here we go. The title of these questions are the 10 questions everyone keeps asking about selling $3 million in 90 minutes. But it’s actually 12 questions, but there we go. Question number 1: “How long did it take you to create your presentation?” A great question. The framework that I used was the framework from my Funnel Hacks presentation, those who have been following me for the last three years. I did start a brand new slide deck over. Slide number one, I went through and created all new slides, but I was taking a lot of sections from my other presentations and kind of bleeding them in. I started that Monday. I worked on it all day Monday and all day Tuesday. Let’s see, is that right? Monday, Tuesday and then Wednesday I flew to go see Dean Graziosi. So Wednesday I was with him all day and then we flew from Boise to Arizona, spent all day there, from there we flew back to our hotel in Vegas. So that night I spent some time and then Thursday I spent probably half a day. So probably total said and done, probably 3 full days on the presentation. If I were doing it from scratch, it would take a lot longer than that, obviously. It probably take me about a week and a half to two weeks. But there’s three days kind of re-working it and kind of re-figuring the whole thing out and getting it all to work. Number 2: “How did you come up with such a great offer?” A couple of things, first off, I’ve had my Funnel Hacks offer for a while. So I kind of know what that is and I was just trying to make it better. So what are the things we can add to make this offer even better than it already is, if that’s possible? So that’s kind of where we started at. It looks like my battery or camera I’m using for this presentation is overheating. So I’m going to pause this real quick, let the battery cool down, and I’ll be back to answer question 2 through 12 here in a few seconds. Alright I’m back, hopefully the camera won’t overheat again, but during the break James thought it would be a good idea if I showed you guys a stack of the order forms. So those who are watching the video, if you’re listening to the podcast go to marketingsecrets.com to check out this video. So here is a stack of all of the order forms that were successfully processed so far. Each one of these counts as a $3000 dollar bill. Yeah, that’s a lot of 3000 dollar bills. So yes, this works. As I’m starting this somebody, it wasn’t one of the questions here, but I saw it as I was scrolling through Facebook before I clicked record. Someone’s asking where I made up my presentation from. You guys this is the perfect webinar script. If you haven’t read the Expert Secrets book yet, literally I just use the script that’s in the Expert Secrets book. I have a problem with secrets. I just tell everybody my secrets. So the presentation is literally word for word from the Expert Secrets book. Same one that I’ve been using and trying to get all you guys to use as well. So there you go. Alright, back to the questions. Question number 2: “How did you come up with such a great offer?” So again, I just took our offer we’ve been using in the past and we tried to 10x it. The event name was 10x and I kept saying, Grant told me to 10x the event, how can we make this better? So instead of giving them copywriting training I gave them Funnel Scripts. Instead of giving them a traffic workshop, I gave them Traffic Secrets. I did a call, I did a webinar blueprint with Jason Fladlien last week before the event and one of the things he talked about is when he tries to include bonuses he’s like, “First off, I try to get proof that the bonus is actually worth a lot.” So one of the bonuses I gave people access to Traffic Secrets, which is John Reese’s course on how to get traffic, we bought the company from him, licensed all the content from him. So instead of me saying, “Hey you get access to traffic secrets.” I literally showed, “Here’s all the wire transfers and all the money I sent John Reese to buy Traffic Secrets. So to give you this bonus, it cost me almost a million dollars to be able to give you this bonus.” And people were just going crazy like, “Dude, you spent a million dollars and I gotta give you $3000 for that.” so it makes it really big. So example, if you’re trying to create a bonus, one thing Jason says is really smart, “I go and hire someone who is awesome at this thing and I don’t just, usually I can get it for free, but instead I go and pay them, wire them $10,000 or something, so I can show people that I literally spent $10,000 for this interview and you guys get it for free as part of this course.” So it just gives you a proof element. Anyway, that was kind of a cool thing. So that’s kind of how we made the offer so great. Its software and if you look at also the way I structure my offers it’s like, “When you invest in the Funnel Hacks training today, I’m giving you all this other stuff for free.” Clickfunnels became free, Traffic Secrets is free, Funnel Scripts is free. All the other things are all free, free, free. The only thing they’re paying for is the actual training. So that’s kind of a cool way to structure it. And then again, I had the bonuses. We had the Funnel Hacker Cookbook, and the audio book they got to leave with, which people love leaving events with stuff that they can show they actually invested in something. So they got the book, they got the MP3 player and then what else, what else? Oh the picture. Something they could only get right there. you get a picture with me so you can take that home and that way you got a picture you can use. I told people to put it on their wall as a reminder of the commitment they made, they’re going to 10x their business in the next 12 months. Those are some of the things from the offer. “What are the things you do right before the presentation to stay focused?” So for me, I still get nervous, even at the smaller events. Usually I’m nervous about an hour or two before I get on stage, and this one, I was nervous for 2 ½ days before I got on stage. I had this nervous energy, which wears you out. So part of it, I have to keep my energy up. So eating really healthy, making sure I try to get sleep at night, trying to just keep energy up. In the morning when I’m getting ready I was listening to music trying to get myself in state. And a lot of it for me is getting down there. I had to go the night before and actually stand on the stage. For some reason that calms my nerves when I see this is what it’s going to look like, and what the audience is going to look like, that was a big part for me. Then when I got down there, it was just like, I pray a lot during these nervous times. I’m praying a lot that I’m going to be able to serve at the highest level, that I’m going to be able to say things that are going to inspire people and motivate people to actually change their life. Yes, a lot of praying. Then when it gets real close, I jump around and try to get my energy out, try to get prepared and ready. And then they start calling your name, and next thing you know you step out there and as soon as, for me, as soon as I got on the stage, I see everybody and all the nerves kind of crash, boom into state, and you just go. Hope that helps. Number 4: “What is the hardest thing about logistics of processing that many sales so quickly?” So I kind of talked about that, the fact that nobody had pens, there’s no where to send people to order forms. So kind of what we did with those packets and the sneak attack, the Trojan horse order forms and pens, that was the biggest part to get it to work. Then I had enough people to take orders. We literally had people there, over an hour long line, just to be able to take people’s money, which I felt bad for the next 3 or 4 speakers because literally people were out in hallway either buying or watching this whole circus that was happening out there in this huge line. So it was pretty cool. Number5: “How did you prepare your team and or company for this event?” It was a big, a lot of preparation. Ahead of time we had a pre-meeting explaining the process. When we got there we showed everyone, “Here’s the tables that are happening, here’s what you gotta be doing. When you get this you gotta return this.” And for the most part it worked really good. We had some temp workers there who didn’t pay attention very well, they kind of messed some things up, but for the most part it ran really flawlessly, which is good. Number 6: “How has it been since the event?” It’s been crazy. I was in Vegas for a day and a half afterwards just processing orders and getting stuff done. It was tough, I remember in the morning I needed to get some water. There was a little shop where we could buy stuff, right next to the elevators. So I jumped in the elevators, came down, went to buy some waters and I got stuck out there for 25 minutes taking pictures with people. I’m in my jammies, my hair’s all messed up, I’m tired. I’m like, “I’m just trying to get some water for my wife and I.”Someone came up to me and they’re like, “You buy your own water. You’re the only multi-millionaire I know who buys their own water.” I thought that was kind of funny. That was kind of crazy. And then we needed to get B-roll though. So part of me, we made $3 million dollars in the presentation. I’m going to make a lot more than $3 in me telling the story of this presentation and you’ll see some stuff coming out over the next few months of how we’re going to keep this momentum going. But part of it is telling the story. I had three of my video guys there capturing stuff. And one of them, Dan Usher, he’s making a promo video of the bonus I gave people at the Funnel Hacking Live event. So you guys will see that here in the near future. But one of the things that he wanted, he’s like, “I want an aerial shot of the event because you can’t fly a quad copter around Mandalay Bay.” So he went and rented a helicopter, one of the helicopters that there’s no doors on it. And then we got to go in the helicopter and they harnessed us to the helicopter, and then we flew at night past Mandalay Bay. I got to hang out of the helicopter looking back as he’s filming me, for a 3 second B-roll shot that we’re going to use in the promotional video. So we did a lot of fun stuff like that. We got to take my wife shopping to go get some clothes, and myself shopping as well to go get clothes for Funnel Hacking Live. Stuff like that, which was kind of cool. After that we went to Michael Jackson show, which was really cool as well. It was a good time, we had a good time. It was hard to walk through the halls afterward. It was just getting bombarded by everyone wanting to take pictures. It’s tough because I want to give everyone a chance. It’s like, if you bought, you got your picture, that was your shot. Anyway, it was just, I feel bad telling people no and I had to tell a lot of people no. It was tough. But other than that it’s been crazy. It’s fun watching on Facebook because everyone’s talking about it. Apparently traffic conversion events happening right now and I’m not there, but a bunch of my team is there, and they said that it’s the talk of the whole event. Everyone’s talking about it, which I’ve been getting texts and voxers and Facebook messages from people all over the place that are messaging about it. So it’s kind of fun that it was that big of a deal that people know about it. Alright number 7: “What’s one piece of advice you give someone about to sell from stage or from a webinar?” Study this book, I spent a year of my life writing this book so you’d know exactly what to say, how to say it, where to say it. And then go watch all my webinars. Even if you’re not going to buy my stuff, watch and learn the process, learn the energy level, all those things you need to be able to produce a webinar and to do it. Model it, model, model, model. You know one of my friends who’s now got a career writing webinars for people. He told me, “I’ve watched your funnel hacks webinar at least 100 times.” People are doing webinars and I’m like, “Did you watch mine?” and they’re like, “Nah, I haven’t seen it yet.” Are you kidding me? Do your homework. Anyway, there you go. See how I pitch, why I pitch, see my tonality, my voice patterns, how I do the stack and the close and how I create urgency and scarcity and how I’m answering questions, all those things are keys to it. So you can read it in the book and then go watch it to understand it. Number 8: “Why did you have people do manual orders instead of digital?” Okay, again, everyone else who sold at the event had people pull out their phones and click on the app to buy the product. A couple of things, number one, when we were in the venue, the app had no internet access. People that were doing that, the sales actually didn’t go through. So a lot of their speakers were like, “Okay when you leave the event, go and find it.” Number two is half of selling is like the social pressure and the psychology behind social proof that this is actually real. So it’s like, people pull out their phone and buying, nobody knows who else is buying. When people are all running up and they’re running somewhere, they see a line that wraps around the arena, they see all this energy and excitement and momentum. “I don’t know what exactly that is, but everyone else gets it, so it must be something I need to be a part of as well.” So it causes a social situation you can use as well. So that’s why we did the old school way. Number 9: “What was the incentive for them to wait in that long of a line during the table rush?” It was to be able to come get a picture with me, which may seem like a dumb little thing but it’s important to people. I just know that every time I walked through the hallway before and after I was getting mugged by people who wanted their picture with me, which is funny for my wife. She’s like, “Why do people want their picture with you?” I’m like, “I have no idea.” It doesn’t make sense to me either. But that was a big thing, people want that and it gives them something tangible. So that was a big part of it. Plus when they sat in line they got the physical Funnel Hacker Cookbook and the MP3 player, so it just gives them something tangible as well. And to get people to meet you. Someone buys from and invests from you, they want to meet you and they want to shake your hand, and to have a picture with you means the world to them. Number 10: “Do you feel different now that you’ve broken another huge record?” Honestly no, I feel exactly the same. My goal now is to not let my head get too big. But definitely to leverage it, to grow Clickfunnels even further. So like I said earlier, $3 million dollars in 90 minutes is cool, but the $30 million we’ll generate in the next 12 months because of this, because of the story is more important. And that’s what’s going to happen next. That’s what most people give up. Most people do the first thing and then they stop, leave the first thing. You will watch over the next 4 months how I leverage this. You will definitely see it. Number 11: “Is Grant Cardone getting kickbacks since it was his event?” Yes, you split the proceeds of your sales 50/50 with the event promoter, they’re the ones who did all the hard work to get the people in the room so they get half of the profits and it’s totally, totally, totally worth it. Number 12: “Is there anything you’d do differently?” Maybe, but I don’t know yet. You know, I think overall we executed it pretty well. We thought a lot through it and it worked really, really well. I think my double close, my second presentation, I probably would have choreographed that one a little better, maybe get some slides and some things. I just kind of went up and there just kind of talked. So I probably would have choreographed that a little bit differently. But for the most part, really, really happy with how it all went. So there you go guys, that was what happened at 10x event. That’s how I made $3 million dollars in 90 minutes. It was tons of fun. Look out in the near future as I tell this story more and I’m kind of walking you guys through the details. We will have an offer coming out that’s going to share all the information from behind the scenes, going through slide by slide, minute by minute of my presentation. That will all be coming soon. Make sure you keep listening to the podcast to find out when that’s coming out. With that said, thank you guys so much. If you want to see the video of this or read the transcripts, go to marketingsecrets.com, you can read it all there. Appreciate you guys, and we’ll talk to you guys all again soon. Bye everybody.

Effective Sales Copy Tips with Jim Edwards Founder of Funnel Scripts

Play Episode Listen Later Jan 18, 2018 50:45

Today we have Jim Edwards who is a top direct response marketer and entrepreneur. Jim started back in 1997 writing ebooks and today has a very popular software product that helps shortcut the process of writing copy for ecommerce, webinars, and much more. Jim helps people discover how to turn ideas into income with books, ebooks, video, sales copy, and blogging. Jim's successes are compelling because he went through a lot of challenges. After having success in real estate and mortgage banking, Jim left the industry to launch his own business. In just a few short years, he lost all he acquired, and he struggled. Jim developed a heart condition and landed in the hospital staring death in the face. Thereafter, he declared bankruptcy. After 2-3 years he made it all back and kept going. Here’s a glimpse of what you’ll learn: [1:20] Jeremy introduces his guest, Jim Edwards. [3:00] Jim talks about his early career and experiencing low points. [9:00] How did Marlon Sanders influence Jim? [13:00] Finding an audience that is desperate for your help. [14:30] Jim talks about some early sales copy software he’s developed. [17:30] What are people using Funnel Scripts for? What’s the most popular? [22:00] Using Funnel Scripts for ecommerce businesses. [26:30] Why does Jim use the webinar method to promote Funnel Scripts. [33:30] Trends in sales copy. [39:00] Jim talks about creating a script for case studies. [41:00] Jim opens up about a health scare. [46:00] Using resources to help others. In this episode… How can lessons learned from a career of writing effective sales copy teach you and your organization how to take your business to the next level? On this episode of Inspired Insider, you’ll hear from business leader and sales copy expert Jim Edwards. Jim opens up about his career, how he helps businesses connect with their audience, why it’s vital to solve real and pressing issues that customers face, trends he sees in sales copy, and so much more! Don’t miss this opportunity to learn some valuable insights and lessons from Jim on this informative episode! Have you ever thought about how your life experiences have shaped and molded your journey to cause you to end up right where you were meant to be? What episodes from early on in your life prepared you for where you are today? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Jim Edwards. Jim is kind enough to share some of the early difficulties, failures, and successes that set him on his path to working as a top direct response marketer and sales copy expert. You can tell that Jim has learned a lot on his journey and he’s eager to help leaders like you gather as many insights and lessons from his story so you can have similar success without the bumps along the way. Learn more about Jim’s story on this episode! If you want to grow your business and really connect with your customer base, you’ve got to identify an issue or problem that they are desperate to solve. What steps has your business taken to address this important factor? On this episode of Inspired Insider, Jim Edwards explains why it’s vital for businesses to tap into the critical needs, not just the inconveniences of their target audience. Jim says that if organizations can embrace this approach, they will see their business grow exponentially. Discover what additional insights and lessons you can learn from Jim’s unique perspective on this engaging episode! Imagine what it would look like if you could take an aspect of your industry and automate it in a way that makes you money and leaves your customers highly satisfied. What level of impact would that type of innovation have on your organization? On this episode of Inspired Insider, you’ll hear from business leader and innovator Jim Edwards. In his conversation with Jeremy, Jim shares how he came up with the idea to automate and build a software that helps business leaders like you create an effective sales copy. Whether you are interested in an efficient sales copy service or if you want to learn from Jim’s experience of embracing automation, you’ve got to check out this fascinating episode! How can your organization stand out in your industry? What will it take for your message to succeed and help you stay ahead of the competition? On this episode of Inspired Insider, you’ll hear from sales copy expert and business leader Jim Edwards. Jim is here to help leaders like you hone your message and communicate effectively to your audience. One way to stay ahead of the competition is to make sure your message is relevant and crafted for today’s social media audience. The days of long-form sales copy and messaging are gone! You and your organization need to learn how to send out tweets and other messages that are clear and concise. Hear more from Jim about communicating in the age of social media and more on this episode! Resources Mentioned on this episode www.thejimedwardsmethod.com http://funnelscripts.com/ Gary Halbert Marlon Sanders Russell Brunson Breakthrough Advertising Ben Cummings Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

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Episode #47 - What tools I use to create amazing Facebook ads

Facebook Ads with a Twang

Play Episode Listen Later Jan 10, 2018 10:30

This episode is really just a list of tools I use every day when creating my Facebook ads for clients. I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give them to you like I have them: Images: https://stock.adobe.com http://canva.com Video: http://onefocusmarketing.com/veeroll Copy: http://amzn.to/2FiXy1j - The Adweek Guide to Copywriting Handbook http://onefocusmarketing.com/fs - Funnel Scripts Video editing (and audio): https://camtasia.com Video Recording: http://amzn.to/2qGf8sW - Logitech C920 Audio Recording: http://amzn.to/2CUtJ8X - Blue Snowball Landing Pages: http://onefocusmarketing.com/cf - Click Funnels Email: http://onefocusmarketing.com/ac - Active Campaign Facebook Bots: https://manychat.com Facebook ads: https://adespresso.com Webinars: https://zoom.us - Live https://onefocusmarketing.com/ew - Automated Analytics: https://www.google.com/analytics/tag-manager/ If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

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[One Question] Helping Businesses Get Results with Jim Edwards Founder of Funnel Scripts

Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction

Play Episode Listen Later Dec 5, 2017 26:18

Today we have Jim Edwards who is a top direct response marketer and entrepreneur. Jim started back in 1997 writing ebooks and today has a very popular software product that helps shortcut the process of writing copy for ecommerce, webinars, and much more. Jim helps people discover how to turn ideas into income with books, ebooks, video, sales copy, and blogging. Jim's successes are compelling because he went through a lot of challenges. After having success in real estate and mortgage banking, Jim left the industry to launch his own business. In just a few short years, he lost all he acquired, and he struggled. Jim developed a heart condition and landed in the hospital staring death in the face. Thereafter, he declared bankruptcy. After 2-3 years he made it all back and kept going. Here’s a glimpse of what you’ll learn: [1:25] Jeremy introduces his guest, Jim Edwards. [2:00] Why Jim offers webinars. [9:00] Trends in sales copy. [14:30] Jim talks about creating a script for case studies. [16:30] Jim opens up about a health scare. [21:30] Using resources to help others. In this episode… Have you ever wondered where that expert was that could help you get results and grow your business? Don’t you want to take your company to the next level of growth and expansion? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Jim Edwards. Jim opens up about how he runs his business, why he loves helping people, personal difficulties and successes, and much more. Take advantage of this opportunity to learn from Jim’s years of experience writing sales copy and leading businesses. Grab pen and paper, you don’t want to miss a minute of this fascinating episode! What trends have you noticed in sales and advertising? How does your company plan to stay competitive with your messaging and ad campaigns? On this episode of Inspired Insider, Jim Edwards shares his perspective as a sales copy expert. Jim looks to social media and how ads on platforms like Facebook and Twitter have changed the game entirely. If you want to remain competitive you’ve got to adapt to shorter and more frequent advertisements and embrace the role of video! To hear more from Jim’s expert insight on this topic and much more, make sure to listen to this episode! Do you know your “Why?” Seriously? What is it that makes you get up each morning and continue to put in the effort at your business? If you don’t have a clear idea of what your “why” is, it will be hard to maintain your momentum when things get difficult in your life and business. On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Jim Edwards. In his conversation with Jeremy, Jim is kind enough to share about his personal experiences and how giving back and helping others fuels him in his journey toward success. Jim tells a great story of how he was able to provide some critical equipment to his son in law and the men he was deployed with overseas. This ability to give back and help others really excites and energizes Jim. To hear more of Jim’s story, make sure to listen to this episode! Resources Mentioned on this episode www.thejimedwardsmethod.com http://funnelscripts.com/ Gary Halbert Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

founders businesses one question get results jim edwards rise25 funnel scripts

End Of The Year Planning Meetings And Simplifying Your Value Ladder

Play Episode Listen Later Nov 29, 2017 10:02

The two most important things your can do between now and the end of the year to double your business for next year. On today’s episode talks about his upcoming meeting with his partners to plan next year, and goes on to explain why he’s simplifying his value ladder and his life. Here are some awesome things you will hear in this episode: Why it’s important to have a planning meeting with your partners to decide what you want to achieve for the next year. What kind of things Russell is doing to simplify his value ladder and why he’s doing it. And why Russell is turning off two programs that each do well over a million dollars each year. So listen here to find out how you too can simplify your value ladder. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Hey everyone, so I’m out walking, I just took the garbage out. If you look out here it is getting close to Christmas time, Thanksgiving is over. For those who are watching the video, these are the lights we have wrapped around our house, lighting up for the Christmas holiday, which is kind of fun. So I’m just going to walk around here so you guys can see my face and get enough light to connect on camera. For those who are listening in, I hope you had an amazing holiday, Thanksgiving, getting ready for the end of the year. The end of the year is always a fun time for us marketers and entrepreneurs because it’s focusing and planning for the beginning of next year, which is coming soon. So it’s kind of fun, we got not this week but next week, Todd and Ryan and everyone’s flying here to Boise and we’re going to be doing a big partner meeting and planning out the rest of this year, world domination for next year and set our big HAG’s, our big hairy audacious goals, figure out what we’re going to do and reverse engineer that to make it possible. It was kind of fun, I was watching a podcast I did last year that basically said, “These are our goals, here are the five Hail Mary passes we’re going to do to try to hit those goals.” If you haven’t listened to that podcast, rewind to about a year ago and listen to it. That’s what’s going to be the goal of this meeting. We’re going to set our big goal, what we’re trying do and then I’m not going to just have one execution plan, but here’s four or five things we’re going to do to hit that goal, if one or two of them hit, then we’ll hit these crazy big goals. That’s what we’re going to be doing, not this week, but next week. So I’m sure I’ll be doing podcasts from there talking about it. But I’m excited for that. If you haven’t done that yet, make sure this year before the end of the year that you spend some time and block it out with your team and do that. Figure out again, what’s the big goal, and reverse engineer what you gotta do to make that happen. And then from there figure out 3 or 4 different Hail Mary passes that you gotta throw to get your big goal. So that’s kind of what we’re going to be doing, I’m excited for it and it’s going to be fun. So what I wanted to share with you guys tonight really quick before I head back in, because it’s a really beautiful night. It’s not too cold, it’s just kind of nice for a little walk around the yard. So what I’ve been working on, on my side, and I talked about this a little bit after inner circle meetings, one of the big aha’s. It’s kind of funny how we go through these cycles, we know things and then we forget them and re-realize them. But the Dotcom Secrets book we talk a lot about the value ladder, right. And it’s funny because ever since we launched Expert Secrets we haven’t talked as much about that. Because Expert Secrets is all about figuring out the first part, the what and how. What are you selling and how are you selling it. So it’s like figuring out how to create your offer and how to position yourself, create your mass movement, figure out what you believe and what you don’t believe, what’s your future based cause, who are your people, all those kind of things. And then you create a message, presentation to get people to follow you to sell your products and that process takes a little while. You gotta re-do your presentation four, five, or six times until you get it perfect, and then you’re driving traffic and you keep doing that. And eventually if you do it enough times, follow the process, do a webinar live every single week for a while, keep tweaking and changing based on what we talked about in the book, eventually you hit it and you know you hit it because you go from $0 to a million dollars fast. That is when you’ve figured out the what and the how. What it is you’re actually selling, and how you sell it. So eventually you get that figured out. Now the next phase is really shifting back to the Dotcom Secrets stuff. Now you got customers coming in, and this is where entrepreneurs start freaking out because then they start talking about the value ladder. I need upsells and downsells and backends and frontends, and they start going crazy. And what I want to talk about is the big aha I had from the inner circle meetings. I’m watching the people that are crushing it and the ones who are struggling, and the consistency amongst the people in the inner circle that are killing it is that most of them came in and had one thing figured out, and they got that working. That’s about the time they joined the inner circle, right. Because people need to be making about a million bucks a year to be in there. So it’s kind of the fit, right. So they came in the group then, and then they’re trying to figure out what’s the next, how does it all work? And really what’s interesting, the people who are growing the fastest, what they’re doing is they’re very systematically building out the backend of the value ladder. And most value ladders are simple, in fact, traditionally most people making money, they focus on the middle first. The webinar or something like that in the middle. They build out the backend, whatever that thing is, and then that’s done. You have the middle and the backend and it stops. You don’t keep creating any more backend stuff. That’s the end of it. And then what your business is moving forward is creating new front end offers that bring people into the middle of the value ladder, which is essentially the backend. And I started looking, it was interesting, I lost my way, I’d forgotten these lessons. It’s funny, I kind of created them in the Dotcom Secrets book and I forgot some of them. It’s been a little while since I revisited those thoughts. And what I realized is that my value ladder came and kind of split up and broke off and there’s all these different things that people could do. And it was, we’re monetizing a bunch of them, but there’s confusion. So it’s interesting, there’s actually two programs that we have, both that do well over a million bucks over a year that I am turning off. Not because they’re not awesome, they are. Not because they’re not making money, they are. It’s because they don’t, they’re deviants, they deviate off the value ladder. My value ladder’s very, very simple moving forward. So the rest of this year, I’m trying to get these few things in place to execute on that. But it’s very simple. What it is, we have a webinar where I sell Clickfunnels, Funnel Building Secrets, which is the new Funnel Hacks, Funnel Scripts and Traffic Secrets. Those four products, bundled together, own six full months of Clickfunnels for $2,000. That’s what I sell, that’s the thing. I did a webinar a couple of weeks ago, it did really well. That’s what I sell, that’s the middle of the value ladder, $2,000 thing. On the backend of that we have our Two Comma Club Coaching, which will be releasing here probably at the live event. And that will be where we take everyone to and that’s the value ladder, that’s the backend. Inner Circle is full, so we’re not taking any more people in there. So we’re going $2,000 for Clickfunnels and then whatever the pricing is on the Two Comma Club coaching that’s coming up and that’s it. And that won’t deviate, that won’t change. That’ll be the same for forever. And all I will be doing, from this point forward for hopefully the rest of my life, the rest of my business career is just creating cool frontends. So I’ll have the Dotcom Secrets book, which is a frontend, then the Expert Secrets book, which is a frontend, eventually we’ll have Traffic Secrets, the Marketing Secrets and other ones. Perfect webinar, all these other things. I’ll just be having fun and creating frontends, but the only point of frontend is to get people to ascend up to the $2,000 and from the $2,000 to the Two Comma Club coaching. And that’s it, that’s my business. And I get to figure out cool and new ways to sell frontends and that’s all I’m doing, selling frontends. That’s it. So it’s very simple. So all of your creative juices in entrepreneurship is on figuring out the next event, the next backend and all that kind of stuff, it should be simple. It should just be, what’s a cool frontend we can drive more people into. And that’s kind of the game, so I’m excited. You’ll see some of the tweaks I’m making now with this severe hyper focus on the value ladder. Somebody buys the Expert Secrets book, if I know that this is my severe hyper focus thing, what’s the process I’m taking them? They buy the book, they go through the upsell, downsell process, the thank you page I’ll have a live presentation right there of me pitching the $2,000 thing. Right there and after they finish that it’s like, “Hey, do you want to apply for coaching? Come here.” And it’s just, that’s the process, very simple, very easy. We’ll just replicate it over and over again. So anyway, I’m simplifying my business, simplifying my life. Hopefully those of you listening to this will simplify earlier, not later. Because sometimes we get all excited and then next thing we know there’s a billion things happening and….simplify now. Anyway, that’s all I got for you. I’m heading in right now; get to bed because we got a crazy week starting tomorrow, which I’m excited for. Hopefully this gives you guys a couple of things. Number one, hopefully it gives you guys some thoughts on doing your team core planning meeting with you and your partners. If it’s just and your employees or whatever it is, if it’s just you and your spouse, or just you. Sit down and plan next year’s goals, figure out, reverse engineer what you need to do to actually execute on that and hit them and then figure out what the 3 or 4 Hail Mary passes are you’re going to need to throw to be able to get the big goals. And number two is really map out your value ladder, try to simplify it as much as you can. That’s what I’m doing. You guys will see it, coming January first, a bunch of new, fun, clean, simplified things will be coming out of team Clickfunnels here. So I’m excited for it. That’s all I got. If you haven’t got your tickets for funnel hacking live yet, they’re getting close to being sold out. We sold a ton of them over this last weekend. So if you don’t have your tickets yet, now is the time, go to funnelhackinglive.com. That’s about it. With that said, appreciate you all, thanks for listening, thanks for subscribing and we’ll talk to you all again soon. Bye everybody.

End Of The Year Planning Meetings And Simplifying Your Value Ladder

Play Episode Listen Later Nov 29, 2017 10:02

The two most important things your can do between now and the end of the year to double your business for next year. On today’s episode talks about his upcoming meeting with his partners to plan next year, and goes on to explain why he’s simplifying his value ladder and his life. Here are some awesome things you will hear in this episode: Why it’s important to have a planning meeting with your partners to decide what you want to achieve for the next year. What kind of things Russell is doing to simplify his value ladder and why he’s doing it. And why Russell is turning off two programs that each do well over a million dollars each year. So listen here to find out how you too can simplify your value ladder. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Hey everyone, so I’m out walking, I just took the garbage out. If you look out here it is getting close to Christmas time, Thanksgiving is over. For those who are watching the video, these are the lights we have wrapped around our house, lighting up for the Christmas holiday, which is kind of fun. So I’m just going to walk around here so you guys can see my face and get enough light to connect on camera. For those who are listening in, I hope you had an amazing holiday, Thanksgiving, getting ready for the end of the year. The end of the year is always a fun time for us marketers and entrepreneurs because it’s focusing and planning for the beginning of next year, which is coming soon. So it’s kind of fun, we got not this week but next week, Todd and Ryan and everyone’s flying here to Boise and we’re going to be doing a big partner meeting and planning out the rest of this year, world domination for next year and set our big HAG’s, our big hairy audacious goals, figure out what we’re going to do and reverse engineer that to make it possible. It was kind of fun, I was watching a podcast I did last year that basically said, “These are our goals, here are the five Hail Mary passes we’re going to do to try to hit those goals.” If you haven’t listened to that podcast, rewind to about a year ago and listen to it. That’s what’s going to be the goal of this meeting. We’re going to set our big goal, what we’re trying do and then I’m not going to just have one execution plan, but here’s four or five things we’re going to do to hit that goal, if one or two of them hit, then we’ll hit these crazy big goals. That’s what we’re going to be doing, not this week, but next week. So I’m sure I’ll be doing podcasts from there talking about it. But I’m excited for that. If you haven’t done that yet, make sure this year before the end of the year that you spend some time and block it out with your team and do that. Figure out again, what’s the big goal, and reverse engineer what you gotta do to make that happen. And then from there figure out 3 or 4 different Hail Mary passes that you gotta throw to get your big goal. So that’s kind of what we’re going to be doing, I’m excited for it and it’s going to be fun. So what I wanted to share with you guys tonight really quick before I head back in, because it’s a really beautiful night. It’s not too cold, it’s just kind of nice for a little walk around the yard. So what I’ve been working on, on my side, and I talked about this a little bit after inner circle meetings, one of the big aha’s. It’s kind of funny how we go through these cycles, we know things and then we forget them and re-realize them. But the Dotcom Secrets book we talk a lot about the value ladder, right. And it’s funny because ever since we launched Expert Secrets we haven’t talked as much about that. Because Expert Secrets is all about figuring out the first part, the what and how. What are you selling and how are you selling it. So it’s like figuring out how to create your offer and how to position yourself, create your mass movement, figure out what you believe and what you don’t believe, what’s your future based cause, who are your people, all those kind of things. And then you create a message, presentation to get people to follow you to sell your products and that process takes a little while. You gotta re-do your presentation four, five, or six times until you get it perfect, and then you’re driving traffic and you keep doing that. And eventually if you do it enough times, follow the process, do a webinar live every single week for a while, keep tweaking and changing based on what we talked about in the book, eventually you hit it and you know you hit it because you go from $0 to a million dollars fast. That is when you’ve figured out the what and the how. What it is you’re actually selling, and how you sell it. So eventually you get that figured out. Now the next phase is really shifting back to the Dotcom Secrets stuff. Now you got customers coming in, and this is where entrepreneurs start freaking out because then they start talking about the value ladder. I need upsells and downsells and backends and frontends, and they start going crazy. And what I want to talk about is the big aha I had from the inner circle meetings. I’m watching the people that are crushing it and the ones who are struggling, and the consistency amongst the people in the inner circle that are killing it is that most of them came in and had one thing figured out, and they got that working. That’s about the time they joined the inner circle, right. Because people need to be making about a million bucks a year to be in there. So it’s kind of the fit, right. So they came in the group then, and then they’re trying to figure out what’s the next, how does it all work? And really what’s interesting, the people who are growing the fastest, what they’re doing is they’re very systematically building out the backend of the value ladder. And most value ladders are simple, in fact, traditionally most people making money, they focus on the middle first. The webinar or something like that in the middle. They build out the backend, whatever that thing is, and then that’s done. You have the middle and the backend and it stops. You don’t keep creating any more backend stuff. That’s the end of it. And then what your business is moving forward is creating new front end offers that bring people into the middle of the value ladder, which is essentially the backend. And I started looking, it was interesting, I lost my way, I’d forgotten these lessons. It’s funny, I kind of created them in the Dotcom Secrets book and I forgot some of them. It’s been a little while since I revisited those thoughts. And what I realized is that my value ladder came and kind of split up and broke off and there’s all these different things that people could do. And it was, we’re monetizing a bunch of them, but there’s confusion. So it’s interesting, there’s actually two programs that we have, both that do well over a million bucks over a year that I am turning off. Not because they’re not awesome, they are. Not because they’re not making money, they are. It’s because they don’t, they’re deviants, they deviate off the value ladder. My value ladder’s very, very simple moving forward. So the rest of this year, I’m trying to get these few things in place to execute on that. But it’s very simple. What it is, we have a webinar where I sell Clickfunnels, Funnel Building Secrets, which is the new Funnel Hacks, Funnel Scripts and Traffic Secrets. Those four products, bundled together, own six full months of Clickfunnels for $2,000. That’s what I sell, that’s the thing. I did a webinar a couple of weeks ago, it did really well. That’s what I sell, that’s the middle of the value ladder, $2,000 thing. On the backend of that we have our Two Comma Club Coaching, which will be releasing here probably at the live event. And that will be where we take everyone to and that’s the value ladder, that’s the backend. Inner Circle is full, so we’re not taking any more people in there. So we’re going $2,000 for Clickfunnels and then whatever the pricing is on the Two Comma Club coaching that’s coming up and that’s it. And that won’t deviate, that won’t change. That’ll be the same for forever. And all I will be doing, from this point forward for hopefully the rest of my life, the rest of my business career is just creating cool frontends. So I’ll have the Dotcom Secrets book, which is a frontend, then the Expert Secrets book, which is a frontend, eventually we’ll have Traffic Secrets, the Marketing Secrets and other ones. Perfect webinar, all these other things. I’ll just be having fun and creating frontends, but the only point of frontend is to get people to ascend up to the $2,000 and from the $2,000 to the Two Comma Club coaching. And that’s it, that’s my business. And I get to figure out cool and new ways to sell frontends and that’s all I’m doing, selling frontends. That’s it. So it’s very simple. So all of your creative juices in entrepreneurship is on figuring out the next event, the next backend and all that kind of stuff, it should be simple. It should just be, what’s a cool frontend we can drive more people into. And that’s kind of the game, so I’m excited. You’ll see some of the tweaks I’m making now with this severe hyper focus on the value ladder. Somebody buys the Expert Secrets book, if I know that this is my severe hyper focus thing, what’s the process I’m taking them? They buy the book, they go through the upsell, downsell process, the thank you page I’ll have a live presentation right there of me pitching the $2,000 thing. Right there and after they finish that it’s like, “Hey, do you want to apply for coaching? Come here.” And it’s just, that’s the process, very simple, very easy. We’ll just replicate it over and over again. So anyway, I’m simplifying my business, simplifying my life. Hopefully those of you listening to this will simplify earlier, not later. Because sometimes we get all excited and then next thing we know there’s a billion things happening and….simplify now. Anyway, that’s all I got for you. I’m heading in right now; get to bed because we got a crazy week starting tomorrow, which I’m excited for. Hopefully this gives you guys a couple of things. Number one, hopefully it gives you guys some thoughts on doing your team core planning meeting with you and your partners. If it’s just and your employees or whatever it is, if it’s just you and your spouse, or just you. Sit down and plan next year’s goals, figure out, reverse engineer what you need to do to actually execute on that and hit them and then figure out what the 3 or 4 Hail Mary passes are you’re going to need to throw to be able to get the big goals. And number two is really map out your value ladder, try to simplify it as much as you can. That’s what I’m doing. You guys will see it, coming January first, a bunch of new, fun, clean, simplified things will be coming out of team Clickfunnels here. So I’m excited for it. That’s all I got. If you haven’t got your tickets for funnel hacking live yet, they’re getting close to being sold out. We sold a ton of them over this last weekend. So if you don’t have your tickets yet, now is the time, go to funnelhackinglive.com. That’s about it. With that said, appreciate you all, thanks for listening, thanks for subscribing and we’ll talk to you all again soon. Bye everybody.

Jim Edwards, Secrets To Funnel Scripts

secrets russel russell brunson dotcom secrets jim edwards funnel scripts

Play Episode Listen Later Nov 28, 2017 37:58

Jim Edwards created Funnel Scripts after reading Russell Brunson’s first book DotCom Secrets. He continues to update the wizards. Recently adding a Podcast/FaceBook Live wizard. He reveals the secrets he uses to create killer sales copy for any industry of niche. Show Notes Jim Edwards turned Russel’s “Dotcom Secrets” into a software Funnel Scripts allows you access to a script for every and any funnel you want The best way to kill it in the market place is obviously through killer headlines Your headlines need to be tested, redone, and continuously tweaked Jim has wizards, not the ones that shoot lightning bolts, sadly, but the ones that instead make you money You can make a Video Sales Video modeled like Russell Brunson’s in 30 minutes We are able to create astounding Intro videos for our webinar to increase sales and churn Can you answer questions? Then you can use Funnel Scripts to improve your funnels, webinars, and master classes Jim Edwards has fun with helping us improve our copy Quotes: “The hardest draft is the first draft.” “This is a fact of life with funnels, the first version of the funnel you come out with is not going to be the one that makes you all the money. I’ve only had one headline in twenty years that I could not beat through testing” “If you have something that sells a promise or satisfies a desire for people, then you can create an amazing webinar to help people get what they want.” Links: FunnelScripts.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

The Secret Closing Technique I Learned From One Of The Top Copywriters In Singapore

secret dad singapore technique seuss copywriters clickfunnels russell brunson marketing secrets traffic secrets funnel hacking funnel scripts

Play Episode Listen Later Oct 25, 2017 8:45

I use this in every webinar, every Facebook live, every sales letter, and pretty much every time I sell anything, and I’m going to give it to you for free! On this episode Russell talks about a closing technique he learned from the first copywriter he ever paid, that he has been using ever since. Here are some of the awesome things you will hear in today’s episode: Who Russell first heard use this technique and what’s cool about it. Listen as Russell go into character to show how he does the sales pitch. And find out why it doesn’t have to be all or nothing when people buy from a webinar. So listen here to find out what technique Russell has been using for years to close. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. So excited to be here with you guys today. And today you guys are learn one of my top closing techniques that I use in webinars, and sales letters, and sales videos, and Facebook lives and over and over and over again. And I might even use it in other aspects of my life as well. Alright everybody, I hope you guys are excited today. I’m heading over to my son Aiden’s school, he’s 7 years old and today I am the mystery reader. So what happens is in about 15 minutes from now I’m supposed to sneak up to his door and I knock on the door and they open the door and I get to come in and read a book to them. And he doesn’t know it’s happening, but they’ve been giving clues out about who I was all week long. So every Friday they do this and so it’s kind of fun, so today’s my day and I’m so excited. I got my book, got some Dr. Seuss with me. He was cute, he was like, “Dad, if you are the mystery reader today, you should bring treats.” I’m like, “Oh, what kind of treats do you want?” and he’s like, “It’d be cool to make those oranges.” Those little oranges, whatever those little mini ones are called, and they’re peeled and you put a little celery thing on top of it, so it’s like a little pumpkin. So my wife spent all day today peeling little mini oranges and putting those things in. Oh man, he’s so cute we have to do what he asks. Just kidding, kind of. Anyway, so I’m heading there right now and I had a few minutes I wanted to jump on and just share with you guys because as you may or may not know, I re-wrote a new podcast recently. I did it first live last week after less than a day of writing and there were tons of mistakes and errors, yet it still was our highest grossing webinar of all time. So it worked good. I spent the last week re-writing it and tweaking it, I spent probably another twelve hours or so re-working on slides and getting them just so. And then did a webinar yesterday and did awesome again, so it was fun. And in that webinar, as I do in most webinars, I did a really cool closing technique that I love, so I want to share with you guys because I think it’s useful. So the first time I ever heard this, there was a copywriter, not was, there is a copywriter, he’s the first copywriter I ever spent money on. I gave him $8000 for a sales letter back in the day for a product I never launched, that was dumb. Yeah, I never even used it. It was called, a product I was creating called, Ezine Topia. Because everyone used to call newsletters list, like email lists back then e-zines. So I was like Ezine Topia, and it was going to be this email auto-responder that didn’t use email, it would be desk top notifications, and back then that was the buzz and I thought it was going to be the next, I thought it was going be Clickfunnels. It wasn’t, just in case you’re wondering. I failed. But in theory it was cool and I spent a lot of money. Anyway, Ezine Topia, Johan Mock wrote the copy for it, and I used to love reading his copy. And one of the closes he used one time I saw, it was really cool. It was towards the end and it said something at the very end of the sales letter like, “Whether you buy this product or not doesn’t matter to me, I’m still going to be out eating steak and dining at fine restaurants whether you buy this or not. Because this is not about me, this is about you. This is something that will change your life. It’s not going to change my life whether or not you buy, so I don’t really care. But this will change your life.” And I remember hearing that and I was like, oh that’s so cool. So I started incorporating that in a lot of places. In my webinars, I started using it in Facebook Live, start using it just all over the place. So if you notice when I’m selling something I do it almost every time now and it’s one of my favorite techniques when I get to the end. Because at the end, people aren’t buying are like, “Oh, it’s $2,000 or $10,000 or whatever the price is. Russell is just greedy, he wants money.” Or all these things. And so I just want to state to them, I want them to know, and it’s true, it doesn’t….. Anyway, this is how I say it, I’m going to go into character, and I’m going to pitch it as if I’m pitching it right now. So yesterday I was selling a $2,000 course where you Clickfunnels, plus Funnel Scripts, plus Traffic Secrets, plus Funnel Hacking 101 and 201. It’s an insane offer, right. I honestly think anyone who doesn’t buy it is insane. So basically I’d go say something like this, “So before we wrap up today I just want to say something right now because I know a lot of you guys are thinking this. But this investment, this $2,000, it is not about me. Whether you make this investment or not, it will have zero impact on the quality of my life. I’m not going to eat anything different tonight for dinner, I’m not going to change the way I dress, what I drive. It literally means zero to me, I couldn’t care less. But the difference is that this purchase, this investment, this could mean everything for you. I’m not going to notice whether you buy or not. It won’t change the quality of my life at all, but if you buy it’s going to change the quality of your life. I need you guys to understand that. This is not about me, this is about you. That’s why I created this, because I want to help and I want to serve you. So that’s what you guys need to understand, that’s how this works.” I do it a little cooler when I’m live because I’m actually live and the stuff flows better, but conceptually that’s basically what it is. I want them to understand this investment, like if they spend $2,000 or even $25,000 doesn’t change my life at all. I don’t really care. I hope they do because extra money is always nice in the bank, but it literally won’t change, I’m doing well, I’m fine. It’s not going to change anything. I’m still going to go on my daily, the way that Johan Vox said it, I’m still going to go on my daily life. I’m going to be eating steak and sushi and hitting all my financial goals with absolute certainty, so it doesn’t matter to me if you do it or not, I could care less. But it should matter to you because it literally could change your life forever, I want you guys to understand that. This is not about me, it’s not about if Russell’s going to make some money, or if Russell is going to whatever. This is about you. This about you making a commitment and having the blueprint, the vehicle, the things you need to actually succeed with that commitment. So this is about you, not me. So put it back on them and it helps a lot. I use it a lot and I hope that’s a tool and a technique you guys can use as well. And it’s putting the responsibility back on their shoulders. Because when people aren’t buying they’re always trying to figure it out. Different ways to take the responsibility off and one of the ones they use is, “This is just Russell trying to get rich.” No, Russell’s already rich, he doesn’t care. The $2,000 you give him, he’s not going to see any of it. Half of it will go to an affiliate, half of it will go to support staff, half of it will go to building software, it literally does nothing for me. This is about you, not about me. And that’s the commitment that I want them to understand and I want them to make. Because when they understand that, it’s like, “Wow, this really is about me. I gotta do this.” If I don’t buy it’s not going to make that mean old Russell salesman any different. It’s a personal decision, something that’s going to affect them. Anyway, I hope that helps. One other thing I wanted to share with you guys that I thought was interesting today. So we did the webinar, the price is double now, the offer is like 10 times better, but the price is double. And it’s interesting because the conversion, I normally close about 15% and it was closer to 10%, so we made more net money when all was said and done, but what’s interesting, the more I think about it, if you create a product where it’s not all or nothing on the webinar. So I try to sell that but usually on the webinar you don’t buy the package I offer you, you still can buy Clickfunnels, right. So that becomes a two to three hour indoctrination of how powerful it is and why they should use it and why they need it and stuff like that. And I think that that is the key. So I’m just throwing it out there for you guys to think through. If you’re doing webinars and they’re not buying, it’s not an all or nothing. Again, if you have a software program it’s easy because it’s like, you’re selling a higher version of software, they can use the software. Maybe it’s a membership site you’re trying to sell a year access, but they can still get the membership site, then it’s not all or nothing. Then it’s just like, even if they don’t buy it, they still now are moving closer towards you and more likely to invest in the other stuff you got. Don’t think it’s all or nothing. It’s not all buying or not buying, it’s indoctrination, it’s building relationships, building cultures and all that kind of stuff too. Alright, well I’m at school, I’m going to bounce. Thanks everybody. I hope you had a good time and remember this closing technique will work for you and it’s awesome. So there you go. Thanks everybody. Bye.

The Secret Closing Technique I Learned From One Of The Top Copywriters In Singapore

secret dad singapore technique seuss copywriters clickfunnels russell brunson marketing secrets traffic secrets funnel hacking funnel scripts

Play Episode Listen Later Oct 25, 2017 8:45

I use this in every webinar, every Facebook live, every sales letter, and pretty much every time I sell anything, and I’m going to give it to you for free! On this episode Russell talks about a closing technique he learned from the first copywriter he ever paid, that he has been using ever since. Here are some of the awesome things you will hear in today’s episode: Who Russell first heard use this technique and what’s cool about it. Listen as Russell go into character to show how he does the sales pitch. And find out why it doesn’t have to be all or nothing when people buy from a webinar. So listen here to find out what technique Russell has been using for years to close. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. So excited to be here with you guys today. And today you guys are learn one of my top closing techniques that I use in webinars, and sales letters, and sales videos, and Facebook lives and over and over and over again. And I might even use it in other aspects of my life as well. Alright everybody, I hope you guys are excited today. I’m heading over to my son Aiden’s school, he’s 7 years old and today I am the mystery reader. So what happens is in about 15 minutes from now I’m supposed to sneak up to his door and I knock on the door and they open the door and I get to come in and read a book to them. And he doesn’t know it’s happening, but they’ve been giving clues out about who I was all week long. So every Friday they do this and so it’s kind of fun, so today’s my day and I’m so excited. I got my book, got some Dr. Seuss with me. He was cute, he was like, “Dad, if you are the mystery reader today, you should bring treats.” I’m like, “Oh, what kind of treats do you want?” and he’s like, “It’d be cool to make those oranges.” Those little oranges, whatever those little mini ones are called, and they’re peeled and you put a little celery thing on top of it, so it’s like a little pumpkin. So my wife spent all day today peeling little mini oranges and putting those things in. Oh man, he’s so cute we have to do what he asks. Just kidding, kind of. Anyway, so I’m heading there right now and I had a few minutes I wanted to jump on and just share with you guys because as you may or may not know, I re-wrote a new podcast recently. I did it first live last week after less than a day of writing and there were tons of mistakes and errors, yet it still was our highest grossing webinar of all time. So it worked good. I spent the last week re-writing it and tweaking it, I spent probably another twelve hours or so re-working on slides and getting them just so. And then did a webinar yesterday and did awesome again, so it was fun. And in that webinar, as I do in most webinars, I did a really cool closing technique that I love, so I want to share with you guys because I think it’s useful. So the first time I ever heard this, there was a copywriter, not was, there is a copywriter, he’s the first copywriter I ever spent money on. I gave him $8000 for a sales letter back in the day for a product I never launched, that was dumb. Yeah, I never even used it. It was called, a product I was creating called, Ezine Topia. Because everyone used to call newsletters list, like email lists back then e-zines. So I was like Ezine Topia, and it was going to be this email auto-responder that didn’t use email, it would be desk top notifications, and back then that was the buzz and I thought it was going to be the next, I thought it was going be Clickfunnels. It wasn’t, just in case you’re wondering. I failed. But in theory it was cool and I spent a lot of money. Anyway, Ezine Topia, Johan Mock wrote the copy for it, and I used to love reading his copy. And one of the closes he used one time I saw, it was really cool. It was towards the end and it said something at the very end of the sales letter like, “Whether you buy this product or not doesn’t matter to me, I’m still going to be out eating steak and dining at fine restaurants whether you buy this or not. Because this is not about me, this is about you. This is something that will change your life. It’s not going to change my life whether or not you buy, so I don’t really care. But this will change your life.” And I remember hearing that and I was like, oh that’s so cool. So I started incorporating that in a lot of places. In my webinars, I started using it in Facebook Live, start using it just all over the place. So if you notice when I’m selling something I do it almost every time now and it’s one of my favorite techniques when I get to the end. Because at the end, people aren’t buying are like, “Oh, it’s $2,000 or $10,000 or whatever the price is. Russell is just greedy, he wants money.” Or all these things. And so I just want to state to them, I want them to know, and it’s true, it doesn’t….. Anyway, this is how I say it, I’m going to go into character, and I’m going to pitch it as if I’m pitching it right now. So yesterday I was selling a $2,000 course where you Clickfunnels, plus Funnel Scripts, plus Traffic Secrets, plus Funnel Hacking 101 and 201. It’s an insane offer, right. I honestly think anyone who doesn’t buy it is insane. So basically I’d go say something like this, “So before we wrap up today I just want to say something right now because I know a lot of you guys are thinking this. But this investment, this $2,000, it is not about me. Whether you make this investment or not, it will have zero impact on the quality of my life. I’m not going to eat anything different tonight for dinner, I’m not going to change the way I dress, what I drive. It literally means zero to me, I couldn’t care less. But the difference is that this purchase, this investment, this could mean everything for you. I’m not going to notice whether you buy or not. It won’t change the quality of my life at all, but if you buy it’s going to change the quality of your life. I need you guys to understand that. This is not about me, this is about you. That’s why I created this, because I want to help and I want to serve you. So that’s what you guys need to understand, that’s how this works.” I do it a little cooler when I’m live because I’m actually live and the stuff flows better, but conceptually that’s basically what it is. I want them to understand this investment, like if they spend $2,000 or even $25,000 doesn’t change my life at all. I don’t really care. I hope they do because extra money is always nice in the bank, but it literally won’t change, I’m doing well, I’m fine. It’s not going to change anything. I’m still going to go on my daily, the way that Johan Vox said it, I’m still going to go on my daily life. I’m going to be eating steak and sushi and hitting all my financial goals with absolute certainty, so it doesn’t matter to me if you do it or not, I could care less. But it should matter to you because it literally could change your life forever, I want you guys to understand that. This is not about me, it’s not about if Russell’s going to make some money, or if Russell is going to whatever. This is about you. This about you making a commitment and having the blueprint, the vehicle, the things you need to actually succeed with that commitment. So this is about you, not me. So put it back on them and it helps a lot. I use it a lot and I hope that’s a tool and a technique you guys can use as well. And it’s putting the responsibility back on their shoulders. Because when people aren’t buying they’re always trying to figure it out. Different ways to take the responsibility off and one of the ones they use is, “This is just Russell trying to get rich.” No, Russell’s already rich, he doesn’t care. The $2,000 you give him, he’s not going to see any of it. Half of it will go to an affiliate, half of it will go to support staff, half of it will go to building software, it literally does nothing for me. This is about you, not about me. And that’s the commitment that I want them to understand and I want them to make. Because when they understand that, it’s like, “Wow, this really is about me. I gotta do this.” If I don’t buy it’s not going to make that mean old Russell salesman any different. It’s a personal decision, something that’s going to affect them. Anyway, I hope that helps. One other thing I wanted to share with you guys that I thought was interesting today. So we did the webinar, the price is double now, the offer is like 10 times better, but the price is double. And it’s interesting because the conversion, I normally close about 15% and it was closer to 10%, so we made more net money when all was said and done, but what’s interesting, the more I think about it, if you create a product where it’s not all or nothing on the webinar. So I try to sell that but usually on the webinar you don’t buy the package I offer you, you still can buy Clickfunnels, right. So that becomes a two to three hour indoctrination of how powerful it is and why they should use it and why they need it and stuff like that. And I think that that is the key. So I’m just throwing it out there for you guys to think through. If you’re doing webinars and they’re not buying, it’s not an all or nothing. Again, if you have a software program it’s easy because it’s like, you’re selling a higher version of software, they can use the software. Maybe it’s a membership site you’re trying to sell a year access, but they can still get the membership site, then it’s not all or nothing. Then it’s just like, even if they don’t buy it, they still now are moving closer towards you and more likely to invest in the other stuff you got. Don’t think it’s all or nothing. It’s not all buying or not buying, it’s indoctrination, it’s building relationships, building cultures and all that kind of stuff too. Alright, well I’m at school, I’m going to bounce. Thanks everybody. I hope you had a good time and remember this closing technique will work for you and it’s awesome. So there you go. Thanks everybody. Bye.

SFR 77: Watch Me Build My Next Funnels LIVE...

Play Episode Listen Later Sep 26, 2017 10:15

Russell Brunson and Gary V have both said it's better to "Document and Sell", rather than simply just "Create and Sell"... SO! Watch me build my next personal webinar funnel LIVE... What's up everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now here's your host, Steve Larsen. All right, all right. Hey, it's gonna be a fast episode. It's more of an announcement styled episode. Hey, a few episodes ago I finished a six part series where I went through each of the industry's, basically six different categories of businesses, that are using ClickFunnels. And honestly, pretty much every business that I know of fits in them. And it was fun because I went through each one of those categories, and went and I found a rock star that's killing it in each one of those areas. Now my whole ... I believe in a level of business karma. And I know that there are people out there who may not be in love with sales funnels the way I am, and that's totally fine. It's my thing. And you have a thing. I'm not asking you to take on my thing. All right? It's your peak. You stay at your peak. You be the best in the world. Stay on that peak. It's the reason I won't go learn Facebook ads. One day, Facebook won't be the hot shot stuff. You know what I mean? One day, there will be a new traffic source that's massive. Now it may not happen for a really long time. I don't know. But guess what I know is always going to be there? Funnels. Because it has to do with sales. And whether or not you meant to build one, you have a funnel. All right? Online or offline, you always have a funnel. Right? And so I decided to stay on this peak. Well so, I got these six different categories, and I've been thinking to myself how cool would it be if I went and I live built a funnel, that works really well in each of those six different categories? And so what I thought was now I don't know how long this will take. I don't know the timeline. If it's gonna be really, it's gonna be all over the place. But I'm going to ... Anyway, I believe that if I just keep pumping value into the marketplace, value always comes back. And every time I've ever done that, it's always true. And so I thought how cool would it be ... What if I was to build a Webinar Funnel live for everyone? You know? And I probably wouldn't give the funnel away for free because every time I build them, they take a solid ten hours. You know? I'm not just gonna give that for free. I'd charge for it. But it wouldn't be a lot. It'd just be a little bit. But how cool would it be if I went and I built an application style funnel the way that I know they work? How cool would it be if I went and I built an E-commerce funnel the way that I know that they work? MLM the way I know that they work? You know what I mean? Each one of the industries, go through it. Retail. Back and forth, and back and forth, and I actually built live. And you guys could come join me and watch, and ask questions, and stuff. That's freakin' awesome. That would be a lot of fun. Anyway. So that's what I'm thinking. And I'm thinking it'd be a lot of fun. And so I guess the, I don't know if you want this kind of lesson or whatever with this. If you can include people in the act of your own craft. Whatever your specialty is, if you can include people in that, you're really ... You guys know it was in the movie, "Hitch." Right? In the movie, "Hitch," there's that scene where Will Smith goes and he makes dinner with the chef. You know what I mean? With his date and his date's boss. Right? And he goes, and he's there, and he's cooking the food with him. The chef is including them in the process of making the food. That's why they're there for the process. The more you can do that, and unveil, and show behind the curtains of what it is that you actually do, and peel back the curtain, and show like hey, this is how I do what I do. People fall in love with you like that. And so I guess that's me just being vulnerable just telling you that's my goal is to help you see exactly what I do, and why I do it. And so what I'm thinking is I ... Anyway, I think the way I'm gonna do this ... I had this idea just a few days ago. And I think I'm gonna do it. Where I think we'll have it where if you go to salesfunnelbroker.com/live, salesfunnelbroker.com/live. I used to have it all building, or I'd build live on a different platform, but I kinda want to keep it all in the Sales Funnel Broker platform, that I've already got there. By the way, there's the equivalent of thousands, and thousands, and thousands, and thousands of opt-ins. There's so many people, that have downloaded free funnels off of that site, which is awesome. But that's the reason I built is just to give tons of value away. But I kinda need to revamp it. I built that over a year ago now, and I need to get that a little bit more. I need to update it. So I thought how cool would it be if I actually included you in the update. And if I go rebuild kind of the bank of funnels that's there as well as all of the stuff that is given. So I'm gonna start with a Webinar Funnel. And I'm gonna do it I think on September 30th, this Saturday. And I'll get up, and so right now by the time you hear this episode, this will be up. Go to salesfunnelbroker.com/live. And what I want you to do is you can opt in. And what you're opting in for is basically I'm gonna make that page basically a webinar registration page. And what you're gonna do is you're gonna be able to register for a live funnel build with me, and with whoever else wants to watch. And you can follow through, and do the same thing that I'm doing. Now I'm not there to train each aspect of ClickFunnels, or to give massive orientation. So I'm gonna go my normal speed. And I'll play some music. And I'll explain what I'm doing as I'm doing it. And it'll be a lot of fun. Like they're just funnels I want to build anyway. I love what I do. But just know that I'm doing it for a specific purpose, for specific reasons. And I thought hey, how cool would it be if I just, I don't know, if you want to join. So, and then what I thought would be kinda cool was if I posted the replays underneath. And you can get the full replay when, and the funnel that I built. You know? And I'll charge. But it's not gonna be a ton. But these will be prebuilt funnels based on how I know that it works. So I've built almost 300 sales funnels now for ClickFunnels in the last year and a half. I built a crap ton of funnels. I literally have dreamt in the Editor, the ClickFunnels Editor. You know what I mean? Anyway. So this is kinda a fast episode, but I thought I'd give that announcement, that this could be kinda neat. That if you want go to ... And I'll always, I'll have you opt in so for the purpose of me being able to go and announce when the next funnel building live session is. So the first one will start with the Webinar Funnel. But then we'll go on to the next one. Right? Be an E-commerce funnel. Then we might go onto the next on. It might be a ... You know what I'm saying? And I thought how freakin' cool would that be to include you guys in that process. You can see, number one what I'm doing. Number two though, I actually give you the funnel, that you were watching me build. Like that's freakin' awesome. With all the little tricks, and all the little things that I do, and all the little ninja stuff, that we know works. And I mean that's freakin' cool. So anyway, whenever you're ... Think about your own business right now. What can you do to include your customers, and your prospective customers, or your following, or whoever. In the process of your craft include them in your craft. It's your art. You know what I mean? And don't be afraid if people are gonna steal your art. That's not at all what this is. So I wouldn't be too nervous about that. So all right guys, number one let me know if that's sweet 'cause I think it's, I think it'd be awesome. Just know that it's gonna be a several month project. It's not like it's gonna be I'll drip this out as I have time to, which is very limited. But I'm gonna start with the Webinar Funnel, and I'm gonna do it on September 30th. If you're gonna ... If you hear this episode afterward, it's probably already up. So you can probably go check it out. Again that's salesfunnelbroker.com/live. I'm gonna revamp that entire thing. But for right now, that's how we're gonna do it. So yeah, I think that's how we'll do it. All right guys, cool. That's all this episode is. Just a little fast. A little invitation announcement. And the reason that I'm doing it is because we've learned that when you actually show people what it is behind the scenes that you're doing, you're sales go up like crazy because you're answering all these beliefs inside their head, that might have been false. You're rebuilding belief patterns without them even asking. For example, Funnel Fridays. Right? Funnel Fridays is something that Russell puts together with Jim Edwards who's the creator of Funnel Scripts. Last year that made millions, and millions of dollars. Several multi-millions by doing nothing else other than showing how Funnel Scripts works in those 30 minute little funnel building segments. You see what I'm saying? That's exactly why I'm doing it. So I'm gonna go through and I'm gonna show you guys what I do. That's my skill. That's my art, and my craft, and the thing that I love doing. And so I thought hey, might as well show you what I'm actually doing. And I've got another 200 funnels to build in the next few weeks here, which is ridiculous. I don't know if I'm gonna make it. But it kinda stresses me out to be honest. But how the heck can Steve Larsen do it that fast? Well I'm gonna show you, and then I'll give you the option to be able to get the actual funnel, that you're watching me build. And you can follow along with it, anyway. So be prepared for a five, six hour build. Okay. It's gonna be long. And we'll have the whole thing ... I'll have the whole thing recorded for you for your pleasure. So all right guys, I'll talk to you later. Again, go to salesfunnelbroker.com/live.

live online fall in love will smith retail document mlm larsen funnels hitch clickfunnels russell brunson gary v jim edwards steve larsen webinar funnel funnel scripts sales funnel radio funnel fridays right be

The REAL Secret To Going From 7 To 8 Figures

Play Episode Listen Later Sep 14, 2017 14:26

What I realized that’s holding people back from taking the next step in their business. On this episode Russell talks about what the secret is to go from a million dollars annually to ten million to a hundred million. Here are some informative things in today’s episode: What advice Russell had for someone in his Two Comma Club when it comes to making more than one million dollars a year. Why it’s important to opportunity stack instead of constantly opportunity switching. And some of the things you can do to go from 7 to 8 figures per year. So listen here if you want to be grow your business from a million dollars a year to ten million and even one hundred million! ---Transcript--- What’s up everybody, this is Russell Brunson. You guys are catching me at a rare time where I’m actually doing housework. My wife is gone and a couple of my kids are at naps or birthday parties, and I gotta do a couple of chores. So I was working on them and listening to a podcast, thinking and all the sudden I was like, I gotta share this. So we’re doing an impromptu Marketing Secrets podcast. Alright you guys. I’ve got someone in our coaching programs who I love and care about and respect and someone who has had a lot of successes. Two Comma Club winner for sure, sorry my wife’s license plate thingy broke and it’s been flapping out and it’s been like 6 months and she keeps hinting toward the fact that it needs to be fixed. So I’m finally taking the hint, I get it hun, I love you. Alright, so I’m fixing her thing while we’re talking. Anyway, this person launched a webinar and got it to a million bucks and then kind of transitioned to, and I think loved the market and the thing initially and then kind of fell out of love with it, and because of that transitioned to a new product. He created the product, did the ads, launched another webinar, had success there, and then another one and has kind of transitioned a couple……and that person is kind of frustrated because they’re like, “I’m stuck at a million bucks a year.” And they want to grow, they want to get to $10 million, not because of the money but because of the impact. They want to grow and there’s goals, and how do I get to $10 million a year? And they’re frustrated and I was just thinking, and they messaged me yesterday so I was talking to them and thinking through it and then for the last day or so it’s just been in my mind, resonating. What’s wrong? This person has all the skill set, they have all the talents, they have all the abilities. Why are they not getting to the next level? What’s the thing? So I started thinking back about what I’m going to be speaking a lot about at Funnel Hacking Live, but the process of going zero to a million, a million to ten, and ten to a hundred. Sorry, I’m such not a handy man, I can’t figure out how to get these things to work…..so that was my thoughts, we know that from going zero to a million it’s all about figuring out the what and the how. What are you selling that people actually want to buy? And how are you selling it? Are you doing it through a webinar, are you doing it through Amazon? What’s the thing? And after you figure out the what, this is what I’m selling, and this is how the people want to buy it, what typically happens is then your business explodes really, really fast. I tell people that they know when they’ve hit their what and their how because they’ll go from zero to a million dollars really, really fast. Dan Henry is a good example. As soon as he figured out his what and his how, he went zero to a million in five months. It’s a pretty simple concept. But it takes a while initially. Some people spend their whole life figuring out the what and the how. Sometimes they figure out what to sell, they’ve got the coolest product ever, but they can’t figure out how to sell it. Or they know how to sell, they just don’t have the right product. Things like that. So for this person, they’ve done that multiple times, they figured out the what and how and made it up to a million dollars, and then they shifted to the next thing. And I was in that cycle for like 12 years, so I’m probably a good coach for this, because I’ve done it, a lot. I had a lot of good businesses, but nothing that was great. So, I can’t fix this license plate, I’m giving up. I tried, I get brownie points for trying right. So the what and the how, I started thinking, I was like, okay zero to a million’s what and how, from a million to ten is all about the backend and frontend funnels. The frontend funnels bring more leads in, the backend funnels go deep inside that thing. All the sudden I had this epiphany. I was like, oh my gosh this is it. So I started thinking about Clickfunnels. Clickfunnels for example, as you guys know the thing, I had five or six different funnels that I had tried before we had the one that hit. And the one that hit was the Funnel Hacks webinar, it was just like boom and blew up. Now if you look at fast forward now, Clickfunnels has been live for a little over three years. Almost three years, I don’t know. Something like that. So almost three years and what’s interesting, if you look at and do the actual math of the Funnel Hacks course, $997. We sold about 10,000-ish copies, a little more than that, but let’s say 10,000 for numbers sake. So that means ten million dollars we made from the webinar, which is awesome. Anyone else has a ten million dollar webinar, that’s great. But a ten million dollar webinar comes and goes. I’d say it’s probably one of the best of the best of our industry, but that wouldn’t have been that good of a story. “Russell made ten million bucks.” If you look at that now, we will, where are we now, we’re in September. By November Clickfunnels will have passed a hundred million dollars in collected sales. I know because I have this countdown clock, where every single day my accountant lets me know how much further we are away from that. Because I want to know how long it took us to go from zero to a hundred million dollars. And we’re close, we’ll hit it this year for sure, it’ll be in November. So that’s exciting, right. But I was looking, and the webinar only made ten million. That means the extra 90 million came from something else. So where did that stuff come from? And that’s when it came to going deep. Going from zero to a million is all about the what and the how. From a million to ten is about the frontend and the backend funnels. So frontend is more ways to bring leads in, so we had the books, Expert Secrets, Dotcom Secrets, The Perfect Webinar, things like that to bring leads into the business. Clickfunnels.com is a frontend, all this stuff like that. Then you’ve got the backend funnels, you’re going deep. So what’s cool about it is I started selling other things related to funnels. So there’s so much stuff I could share with you guys, but if you read the Expert Secrets book, we talked about opportunity switch and then opportunity stack. So every business you only have one switch. So I switch people into funnels and I stack things within that market. And when we do this correctly we have compounding interest. I’m going to explain that here in a minute. But I switched over to like where someone comes into Clickfunnels, then we’ve got other products and services to help them better at that thing that we opportunity switched them into. So we switched them into funnels and then we’ve got Funnel Scripts, we’ve got Fill Your Funnel, which is our traffic course. We’ve got our certification program, we’ve got our Clickstart funnel for people getting started in clickfunnels. We have Clickfunnels, we have software for crying out loud. We have all these other things, that are all tied back to funnels, so that’s how we were able to go super, super deep. And for this person, the problem they had is they got to a million dollars and they just switched. And then they got to a million dollars and they switched. And they keep kind of switched opportunities on the person, they switched what they’re doing, they’re switching their focus, switching their branding. And I have nothing against that, I did that as well. If I would have stuck with the very first thing I would have done, we never would have Clickfunnels probably. Todd would have figured it out eventually, I’m sure. But that’s the thing, you gotta figure out that what and how. Not only for your customers, because again, you figure out the what and the how for your customers, boom, you’re at a million bucks fast. But then it’s like, is this the business I want to be in forever? I didn’t want to be teaching micro continuity forever. I didn’t want to teach 12 Month Millionaire forever. All my first million dollar projects, there was a whole bunch of them. I think there were 7 or 8 that we had that were million dollar winners in the early days. We’d hit a million bucks and then it was kind of stale and I’d switch to the next thing and next thing and next thing. And to get from a million to the ten to the hundred is about focusing deep. And one of the major reasons why, number one is because of compounding interest. Again, I’m not a finance guy, so my finance people out there know this way better than me. But some famous dude said that the greatest invention in the world is compounding interest. And the same thing is true with compounding customers. Every single person who buys the Expert Secrets book, or the Dotcom Secrets book, or watches the webinar, or buys Clickfunnels, I am switching those people. All those, the goal of every single one of them, just to be completely transparent with no hidden agenda, the goal of all of those is to convince people that their new opportunity, their vehicle is funnels. So I’m convince, hey you’re an expert you need a funnel. Hey, you have an internet business, you’re a Dotcom Secrets book, you need a funnel. Hey, perfect webinar, you need a funnel. Hey Clickfunnels, you need a funnel. That’s my only goal. I want to be completely up front. All my frontend funnels, that’s the goal. To convince people that wherever I’m grabbing at, that they need a funnel. In fact, I’m working right now on a report called NetworkMarketingSecrets.com, yes I own the domain. How cool is that? And that’s the whole reason for that frontend, to convince every network marketer on earth that they need a funnel. And I’m doing the same thing for other markets. That’s my whole thing. Now as soon as someone believes that they need a funnel, which they do. Then I’m stacking, I’m compounding on top of that. So then I compound, if you have a funnel you need Funnel Scripts. If you have a funnel, you need Traffic Affiliate Funnel, you may need to become certified, you may need this…..So that everything else is just opportunity stacking within the opportunity I switched people into. So if you’re looking at your business and you’re stuck at one to three million bucks, which is kind of where a lot of….I was stuck at for a decade. I understand this world. It’s because we keep switching our customers. We keep opportunity switching them. We’re switching them from opportunity to opportunity to opportunity, and what happens after a while, they kind of lose faith in you. They’re like, this person is telling me all these other things. The reason why we’ve done more in the last three years than the prior decade, times like 5, is because everything I’m doing, people look at it and they’re like, “Russell’s still preaching the same thing. Funnels are the key. There’s this other thing, how to get traffic in your funnels. Oh that makes total sense. Oh, here’s the live event teaching more funnels.” Everything we’re doing is stacking upon that. So it’s not like I’m switching people from opportunity to opportunity, I’m saying, “Look, you chose the right road, this is the path, the new opportunity to focus on. I’m just going to give you more tools and assets to amplify your experience and make it better for you.” That’s how went from a million to ten to a hundred is that part. Funnels are awesome but I make money off Clickfunnels, I make money off Funnel Scripts, I make money…..all these other pieces that lead more people into it. That was what I told this person. I came back and said, “Look, I think the biggest problem is not that you don’t have the skills, you do. It’s not that you don’t have a great product, you do. It’s that if you were so passionate about that market when you hit a million dollars, you would have went deeper. Like what software can I create for these people? What certifications? What events? You would have gone deeper trying to think of those things, which are the backend funnels, which where the majority of profit, for me it’s where the other 90 million dollars came from.” But because they weren’t as passionate about it, the made the million bucks, they figured out the what and the how for their customers, but it wasn’t right for them. If it was right for them, they would have sat there all day long and thinking about how they can serve this customer more? What else do they need? What else do they want? They would have heard the person’s voice over and over and over again and they would have known. Clickfunnels came out of me knowing, we heard people talk about funnels all the time. All these other things are people telling us over and over again what they want, what they need. So we’re creating those things for them and that’s how the business grows and grows and grows. I think that’s the key, figuring out the what and the how for your customer, but also making sure it’s the what for you. Because if it’s the wrong business for you, if it’s not something you’re geeking out about, you’ll keep switching, and that’s okay. There’s nothing wrong with that. You don’t have to hit the perfect business the first time. A lot of times, getting from zero to a million the first time is about you getting the skill set and understanding the market and learning all these kind of things. But at the same time if you’re going there and you’re at a million bucks and you’re like, “I’m not happy here.” That’s okay. It’s okay to back up and shut it down and figure it out. You’ve got all the skills, the hard part done. It’s easier to re-figure out. You just gotta figure out what it is that you’re so insanely passionate about, what market segment, what people, what problem do you want to solve so much so that it’s going to keep you up at night trying to figure out the next thing. What else do I create? What’s the next product? What software do they need? What events? What other training? If they bought this course, what’s the next thing they need? And that’s, I think, the key. So anyway, I just got excited because I was talking to this person and sharing that with them, this whole idea of compounding interest. That’s the coolest thing. Every single person that buys one of my books, they come into my world and now they’re going to buy the next thing and the next thing and the next thing. You look at all the other revenue, it’s all free. I don’t have to pay for that customer. All those kind of things, so it just keeps growing and growing and growing. As opposed to when you have different things in different markets, things like that. It doesn’t compound. That was my problem before, we had 12 companies we launched in a 12 month period of time. I wish it was once a month, but we were launching 12 at once. So it was even worse. But the interesting thing is just thinking about, anyone who bought the couponing product would never buy any of the other products, that was the biggest mistake. And then people who bought the weight loss product never bought the other ones. And it was just like, that was the issues. It wasn’t compounding. We had to re-create customers every single time. I think the first time I understood it, I was hanging out with Ryan Deiss and Perry Belcher, they had a whole bunch of businesses and I think I’d kind of strayed away from this because they went deep into the survival market, then they did it within survival and stuff like that. But what Ryan told me, “Anytime we launch another business, one of our rules is that our existing customer base, they have to be wanting to buy it. So that way we’ve got free traffic. Everything is compounding. If someone buys from this business they might also buy from this one as well.” And while I agree with that, I would go a step deeper and not do it just in the same market, not just parallel markets, I’d just pick one market and then opportunity stack as deep as you can go. Anyway, that’s what I got, it’s hot here in the garage. Hopefully it’s not too echo-y. I’m going to go figure out how to try and fix this license plate for my wife. So she’ll be impressed with me. That’s the goal. Just so all the women out there know, men’s only real purpose in life is to try to impress their spouse. That’s it. We’re good with everything else. So I’m going to try to do that so when she gets home she will be impressed. Anyway, appreciate you guys, thanks for listening and I’ll talk to you guys all again soon. Bye.

amazon figures funnels clickfunnels russell brunson marketing secrets real secret ryan deiss expert secrets funnel hacking live dotcom secrets dan henry two comma club perry belcher perfect webinar funnel hacks funnel scripts clickstart

The REAL Secret To Going From 7 To 8 Figures

Play Episode Listen Later Sep 14, 2017 14:26

What I realized that’s holding people back from taking the next step in their business. On this episode Russell talks about what the secret is to go from a million dollars annually to ten million to a hundred million. Here are some informative things in today’s episode: What advice Russell had for someone in his Two Comma Club when it comes to making more than one million dollars a year. Why it’s important to opportunity stack instead of constantly opportunity switching. And some of the things you can do to go from 7 to 8 figures per year. So listen here if you want to be grow your business from a million dollars a year to ten million and even one hundred million! ---Transcript--- What’s up everybody, this is Russell Brunson. You guys are catching me at a rare time where I’m actually doing housework. My wife is gone and a couple of my kids are at naps or birthday parties, and I gotta do a couple of chores. So I was working on them and listening to a podcast, thinking and all the sudden I was like, I gotta share this. So we’re doing an impromptu Marketing Secrets podcast. Alright you guys. I’ve got someone in our coaching programs who I love and care about and respect and someone who has had a lot of successes. Two Comma Club winner for sure, sorry my wife’s license plate thingy broke and it’s been flapping out and it’s been like 6 months and she keeps hinting toward the fact that it needs to be fixed. So I’m finally taking the hint, I get it hun, I love you. Alright, so I’m fixing her thing while we’re talking. Anyway, this person launched a webinar and got it to a million bucks and then kind of transitioned to, and I think loved the market and the thing initially and then kind of fell out of love with it, and because of that transitioned to a new product. He created the product, did the ads, launched another webinar, had success there, and then another one and has kind of transitioned a couple……and that person is kind of frustrated because they’re like, “I’m stuck at a million bucks a year.” And they want to grow, they want to get to $10 million, not because of the money but because of the impact. They want to grow and there’s goals, and how do I get to $10 million a year? And they’re frustrated and I was just thinking, and they messaged me yesterday so I was talking to them and thinking through it and then for the last day or so it’s just been in my mind, resonating. What’s wrong? This person has all the skill set, they have all the talents, they have all the abilities. Why are they not getting to the next level? What’s the thing? So I started thinking back about what I’m going to be speaking a lot about at Funnel Hacking Live, but the process of going zero to a million, a million to ten, and ten to a hundred. Sorry, I’m such not a handy man, I can’t figure out how to get these things to work…..so that was my thoughts, we know that from going zero to a million it’s all about figuring out the what and the how. What are you selling that people actually want to buy? And how are you selling it? Are you doing it through a webinar, are you doing it through Amazon? What’s the thing? And after you figure out the what, this is what I’m selling, and this is how the people want to buy it, what typically happens is then your business explodes really, really fast. I tell people that they know when they’ve hit their what and their how because they’ll go from zero to a million dollars really, really fast. Dan Henry is a good example. As soon as he figured out his what and his how, he went zero to a million in five months. It’s a pretty simple concept. But it takes a while initially. Some people spend their whole life figuring out the what and the how. Sometimes they figure out what to sell, they’ve got the coolest product ever, but they can’t figure out how to sell it. Or they know how to sell, they just don’t have the right product. Things like that. So for this person, they’ve done that multiple times, they figured out the what and how and made it up to a million dollars, and then they shifted to the next thing. And I was in that cycle for like 12 years, so I’m probably a good coach for this, because I’ve done it, a lot. I had a lot of good businesses, but nothing that was great. So, I can’t fix this license plate, I’m giving up. I tried, I get brownie points for trying right. So the what and the how, I started thinking, I was like, okay zero to a million’s what and how, from a million to ten is all about the backend and frontend funnels. The frontend funnels bring more leads in, the backend funnels go deep inside that thing. All the sudden I had this epiphany. I was like, oh my gosh this is it. So I started thinking about Clickfunnels. Clickfunnels for example, as you guys know the thing, I had five or six different funnels that I had tried before we had the one that hit. And the one that hit was the Funnel Hacks webinar, it was just like boom and blew up. Now if you look at fast forward now, Clickfunnels has been live for a little over three years. Almost three years, I don’t know. Something like that. So almost three years and what’s interesting, if you look at and do the actual math of the Funnel Hacks course, $997. We sold about 10,000-ish copies, a little more than that, but let’s say 10,000 for numbers sake. So that means ten million dollars we made from the webinar, which is awesome. Anyone else has a ten million dollar webinar, that’s great. But a ten million dollar webinar comes and goes. I’d say it’s probably one of the best of the best of our industry, but that wouldn’t have been that good of a story. “Russell made ten million bucks.” If you look at that now, we will, where are we now, we’re in September. By November Clickfunnels will have passed a hundred million dollars in collected sales. I know because I have this countdown clock, where every single day my accountant lets me know how much further we are away from that. Because I want to know how long it took us to go from zero to a hundred million dollars. And we’re close, we’ll hit it this year for sure, it’ll be in November. So that’s exciting, right. But I was looking, and the webinar only made ten million. That means the extra 90 million came from something else. So where did that stuff come from? And that’s when it came to going deep. Going from zero to a million is all about the what and the how. From a million to ten is about the frontend and the backend funnels. So frontend is more ways to bring leads in, so we had the books, Expert Secrets, Dotcom Secrets, The Perfect Webinar, things like that to bring leads into the business. Clickfunnels.com is a frontend, all this stuff like that. Then you’ve got the backend funnels, you’re going deep. So what’s cool about it is I started selling other things related to funnels. So there’s so much stuff I could share with you guys, but if you read the Expert Secrets book, we talked about opportunity switch and then opportunity stack. So every business you only have one switch. So I switch people into funnels and I stack things within that market. And when we do this correctly we have compounding interest. I’m going to explain that here in a minute. But I switched over to like where someone comes into Clickfunnels, then we’ve got other products and services to help them better at that thing that we opportunity switched them into. So we switched them into funnels and then we’ve got Funnel Scripts, we’ve got Fill Your Funnel, which is our traffic course. We’ve got our certification program, we’ve got our Clickstart funnel for people getting started in clickfunnels. We have Clickfunnels, we have software for crying out loud. We have all these other things, that are all tied back to funnels, so that’s how we were able to go super, super deep. And for this person, the problem they had is they got to a million dollars and they just switched. And then they got to a million dollars and they switched. And they keep kind of switched opportunities on the person, they switched what they’re doing, they’re switching their focus, switching their branding. And I have nothing against that, I did that as well. If I would have stuck with the very first thing I would have done, we never would have Clickfunnels probably. Todd would have figured it out eventually, I’m sure. But that’s the thing, you gotta figure out that what and how. Not only for your customers, because again, you figure out the what and the how for your customers, boom, you’re at a million bucks fast. But then it’s like, is this the business I want to be in forever? I didn’t want to be teaching micro continuity forever. I didn’t want to teach 12 Month Millionaire forever. All my first million dollar projects, there was a whole bunch of them. I think there were 7 or 8 that we had that were million dollar winners in the early days. We’d hit a million bucks and then it was kind of stale and I’d switch to the next thing and next thing and next thing. And to get from a million to the ten to the hundred is about focusing deep. And one of the major reasons why, number one is because of compounding interest. Again, I’m not a finance guy, so my finance people out there know this way better than me. But some famous dude said that the greatest invention in the world is compounding interest. And the same thing is true with compounding customers. Every single person who buys the Expert Secrets book, or the Dotcom Secrets book, or watches the webinar, or buys Clickfunnels, I am switching those people. All those, the goal of every single one of them, just to be completely transparent with no hidden agenda, the goal of all of those is to convince people that their new opportunity, their vehicle is funnels. So I’m convince, hey you’re an expert you need a funnel. Hey, you have an internet business, you’re a Dotcom Secrets book, you need a funnel. Hey, perfect webinar, you need a funnel. Hey Clickfunnels, you need a funnel. That’s my only goal. I want to be completely up front. All my frontend funnels, that’s the goal. To convince people that wherever I’m grabbing at, that they need a funnel. In fact, I’m working right now on a report called NetworkMarketingSecrets.com, yes I own the domain. How cool is that? And that’s the whole reason for that frontend, to convince every network marketer on earth that they need a funnel. And I’m doing the same thing for other markets. That’s my whole thing. Now as soon as someone believes that they need a funnel, which they do. Then I’m stacking, I’m compounding on top of that. So then I compound, if you have a funnel you need Funnel Scripts. If you have a funnel, you need Traffic Affiliate Funnel, you may need to become certified, you may need this…..So that everything else is just opportunity stacking within the opportunity I switched people into. So if you’re looking at your business and you’re stuck at one to three million bucks, which is kind of where a lot of….I was stuck at for a decade. I understand this world. It’s because we keep switching our customers. We keep opportunity switching them. We’re switching them from opportunity to opportunity to opportunity, and what happens after a while, they kind of lose faith in you. They’re like, this person is telling me all these other things. The reason why we’ve done more in the last three years than the prior decade, times like 5, is because everything I’m doing, people look at it and they’re like, “Russell’s still preaching the same thing. Funnels are the key. There’s this other thing, how to get traffic in your funnels. Oh that makes total sense. Oh, here’s the live event teaching more funnels.” Everything we’re doing is stacking upon that. So it’s not like I’m switching people from opportunity to opportunity, I’m saying, “Look, you chose the right road, this is the path, the new opportunity to focus on. I’m just going to give you more tools and assets to amplify your experience and make it better for you.” That’s how went from a million to ten to a hundred is that part. Funnels are awesome but I make money off Clickfunnels, I make money off Funnel Scripts, I make money…..all these other pieces that lead more people into it. That was what I told this person. I came back and said, “Look, I think the biggest problem is not that you don’t have the skills, you do. It’s not that you don’t have a great product, you do. It’s that if you were so passionate about that market when you hit a million dollars, you would have went deeper. Like what software can I create for these people? What certifications? What events? You would have gone deeper trying to think of those things, which are the backend funnels, which where the majority of profit, for me it’s where the other 90 million dollars came from.” But because they weren’t as passionate about it, the made the million bucks, they figured out the what and the how for their customers, but it wasn’t right for them. If it was right for them, they would have sat there all day long and thinking about how they can serve this customer more? What else do they need? What else do they want? They would have heard the person’s voice over and over and over again and they would have known. Clickfunnels came out of me knowing, we heard people talk about funnels all the time. All these other things are people telling us over and over again what they want, what they need. So we’re creating those things for them and that’s how the business grows and grows and grows. I think that’s the key, figuring out the what and the how for your customer, but also making sure it’s the what for you. Because if it’s the wrong business for you, if it’s not something you’re geeking out about, you’ll keep switching, and that’s okay. There’s nothing wrong with that. You don’t have to hit the perfect business the first time. A lot of times, getting from zero to a million the first time is about you getting the skill set and understanding the market and learning all these kind of things. But at the same time if you’re going there and you’re at a million bucks and you’re like, “I’m not happy here.” That’s okay. It’s okay to back up and shut it down and figure it out. You’ve got all the skills, the hard part done. It’s easier to re-figure out. You just gotta figure out what it is that you’re so insanely passionate about, what market segment, what people, what problem do you want to solve so much so that it’s going to keep you up at night trying to figure out the next thing. What else do I create? What’s the next product? What software do they need? What events? What other training? If they bought this course, what’s the next thing they need? And that’s, I think, the key. So anyway, I just got excited because I was talking to this person and sharing that with them, this whole idea of compounding interest. That’s the coolest thing. Every single person that buys one of my books, they come into my world and now they’re going to buy the next thing and the next thing and the next thing. You look at all the other revenue, it’s all free. I don’t have to pay for that customer. All those kind of things, so it just keeps growing and growing and growing. As opposed to when you have different things in different markets, things like that. It doesn’t compound. That was my problem before, we had 12 companies we launched in a 12 month period of time. I wish it was once a month, but we were launching 12 at once. So it was even worse. But the interesting thing is just thinking about, anyone who bought the couponing product would never buy any of the other products, that was the biggest mistake. And then people who bought the weight loss product never bought the other ones. And it was just like, that was the issues. It wasn’t compounding. We had to re-create customers every single time. I think the first time I understood it, I was hanging out with Ryan Deiss and Perry Belcher, they had a whole bunch of businesses and I think I’d kind of strayed away from this because they went deep into the survival market, then they did it within survival and stuff like that. But what Ryan told me, “Anytime we launch another business, one of our rules is that our existing customer base, they have to be wanting to buy it. So that way we’ve got free traffic. Everything is compounding. If someone buys from this business they might also buy from this one as well.” And while I agree with that, I would go a step deeper and not do it just in the same market, not just parallel markets, I’d just pick one market and then opportunity stack as deep as you can go. Anyway, that’s what I got, it’s hot here in the garage. Hopefully it’s not too echo-y. I’m going to go figure out how to try and fix this license plate for my wife. So she’ll be impressed with me. That’s the goal. Just so all the women out there know, men’s only real purpose in life is to try to impress their spouse. That’s it. We’re good with everything else. So I’m going to try to do that so when she gets home she will be impressed. Anyway, appreciate you guys, thanks for listening and I’ll talk to you guys all again soon. Bye.

amazon figures funnels clickfunnels russell brunson marketing secrets real secret ryan deiss expert secrets funnel hacking live dotcom secrets dan henry two comma club perry belcher perfect webinar funnel hacks funnel scripts clickstart

Funnel Hacker Onboarding #4 - How Do You Sell Your Offer?

offer copy copywriting onboarding clickfunnels marketing secrets expert secrets dotcom secrets jim edwards funnelhacker funnel scripts

Play Episode Listen Later Sep 8, 2017 9:48

On this episode Russell goes over the final step of the Clickfunnels onboarding process and helps you understand why the copy, or the words within your funnels, are so important. Here are some exciting things in today’s episode: Learn why good copy is just as valuable as a good salesperson is offline. Hear what kind of resources are available to help you write copy successfully. And finally see how all the training you have received in these last four episodes fit together to help you be successful with funnels. Listen here to the last step and help yourself have even more success with Clickfunnels. ---Transcript--- What’s up everybody, this is Russell again. Welcome to the last of this sequence in the Funnel Hacker Onboarding process. This is the Marketing Secrets podcast and if you missed videos 1-3, this is number 4. Go back and watch those, it’s part of a sequence to help you understand why you need funnels, what’s the micro internal value ladder you’re creating, what is the offer you create in each step inside the value ladder, and this one is all about the copywriting. How you sell each one of the offers so you can provide value to every single step inside of your funnel. Hey guys, this is the last of the onboarding videos, I hope you enjoyed and had a chance to watch all of them, because we’re going to go into copywriting. This is salesmanship, for some reason people understand this in the real world, they have to sell something. But for some reason, I don’t know what it is, when we get online we forget all these amazing, important principles. So this is all about copywriting, about selling your actual product. You’re not just a product, you’re selling it every single step. You’re selling on the ad, you’re selling to get them to click. You’re selling on the landing page, to get them to give you their email address. You’re selling on the sales page to get their credit card. You’re selling on the webinar registration page to get them to register. You’re selling on every single piece of this and so many times we don’t value or remember that. So this is the last of the onboarding videos here inside the new Clickfunnels onboarding process that I wanted to share you guys here on the Marketing Secrets podcast because I think it’s important, and I hope you love it. So watch this video right now and hopefully it re-commits you to mastering selling at every single step inside of your funnel. Alright, welcome back. We are moving on to the last step in your initial funnel education and this is one of the most important and yet what people understand the least. It makes me laugh because if you look at traditional selling of a product or service, people know this. How do you sell the product or service? We call this online, inside of our funnels we call it copywriting. It’s the words on the page, the headlines, the words in the video, the words on the webinar, all those things. It’s the words. It’s funny because in traditional business, let’s say you are starting a vacuum company, going door to door selling vacuums. If you come to the door and knock and say, “Hey, I got a vacuum, it’s $800.” Nobody’s going to give you money for that. Yet for some reason in our funnels, that’s what we do. We have a picture of our thing and we have a price and an order button. And that is not how things are sold. If you want to make a lot of money selling vacuums door to door you hire a really good salesperson to go and sell the product. Good salespeople can make a lot of money. I’ve got friends selling vacuums, selling knives, selling pest control, selling alarms door to door, and some of these guys make hundreds of thousands, if not millions of dollars a year selling door to door because they’ve gotten really good at selling. So inside of our funnels we have this value ladder we’re taking people through. We have the value at each step, we have the offer at each step, but the last piece is we have to sell those things. We have to actually sell them. Just because you have a picture of a vacuum cleaner with an order button, nobody’s going to buy it unless you actually sell that thing. And that’s one of the disconnects for some reason that people know offline, but they forget when they come online. So that thing, those words, all the stuff on the pages is what we call copywriting. Copywriting is something, you can hire people to write copy for you and really good copywriters charge a lot of money, or you can learn how to do it yourself, and there’s a couple other ways to do that. A couple things I recommend, number one is if you haven’t read the book, Expert Secrets, the reason I wrote this book is because a lot of people after they read the Dotcom Secrets book, they understood funnel structure. Here’s page one and page two and here’s the right order and those kind of things. And I watched as the Clickfunnels community started building amazing funnels and so many people would drive traffic to those funnels and they never made any money. They come back to me and say, “Russell, why is this not working? You said funnels were the greatest thing in the world.” I look at their page and literally it’s like the landing page and here’s a picture of an ecover with an opt in box. I’m like, “What’s that?” and they’re like, “Well if they give me the email, they get that.” And I’m like, “I wouldn’t know that.” Again, they’d have their product with a picture of the product and a $300 order button. You need to sell the products. So the reason I wrote this book was to help people understand how you actually sell things. How to position your offer, how to make an irresistible offer. What are the words and phrases and how do you tell the stories in a way to sell your product. So I recommend getting this book, if nothing else, to understand how to put all the words on the pages the right way. Inside this Expert Secrets book, some people think it’s only for if you want to be selling information products, but the concepts in here are true for whatever it is you’re selling. Understanding how to tell a story in a way that sells your product or service. The best salespeople, online and offline, are people that are really good at telling stories. And this book walks you through how to tell stories, a stories structure, all those kind of things. So if you read this it will help you understand how to actually present your product in the right way without having to learn all the techy, copywriting stuff that’s honestly hard and confusing and to be completely honest, it’s kind of boring. The Expert Secrets book will make this exciting and live for you and show you how to tell your story in a way that gets people excited about buying your vacuum cleaner, or coaching, or consulting, or supplements, whatever it is that you are selling. So that’d be number one, get this book and study the sections on how to tell your story. Number two, one of the short cuts that we created because a lot of people struggle with this piece. They create the funnel and they send people and they don’t make money and they’re just like, “Russell, how do we do it? We’re providing value, we’ve got really good offers, but it’s still not working.” Again, the last step that makes this all magically work, is the copy. So what we did, Jim Edwards is one of our partners here at Clickfunnels, he went through the Dotcom Secrets book and took all the sales scripts in here. He went through the Expert Secrets book and took all the sales scripts and storytelling scripts inside of here. And we created a separate company, we created a software program called Funnel Scripts and what that is, is a really cool tool where you’re like, “hey I need a headline for my page.” And you may not know what to do or what to put in, so you answer four or five questions, you click a button and it’s going to pop out 150 of the best headlines in the world wrapped around your product and your service. If you’re like, “I need a video and I don’t know what to do.” You fill in a couple of pieces, you click a button and boom it gives you the entire video script. All of the scripts and copywriting for all your pages are done in there and it has helped so many people save so much time and have so much success. It is an external product, you don’t have to have it to be successful, but I recommend looking through it and getting a copy because it’ll make your job so much easier. So with that said, what your homework is for today, it’s going to be kind of fun, a hybrid of different levels you can take it at. When you click the button down below it’ll take you over to the video, there’s a video of Jim Edwards and I talking about copywriting, helping you understand how it works, how the scripts work, and that training alone will give you the foundation you need if you want to go and start writing your own copy. Number two is I highly recommend getting this book so you understand how to tell your story on each of the pages inside of your funnel. And then the third thing, if you’re able to invest in it, there’s the software called Funnel Scripts, again it’s a separate company. But Funnel Scripts is a really good software that will write all the scripts for all the pages in your funnel. There will be a link there for a webinar, you can watch it. The webinar will show you how Funnel Scripts works, it’ll explain the whole process, you can see demos of it and then you can decide for yourself if it makes sense or not. But if your funnel is struggling or you’re struggling writing all the words and the headlines and all those things that are typically not second nature to people, Funnel Scripts will make that process so easy. I’ve seen people who in the past would spend four or five weeks trying to write all the copy in their funnels, get that process done in a like an hour, hour and a half sometimes. It’s very simple and it’s very easy. So that is a shortcut that will dramatically speed up your success. But the copy is probably the most important part of the funnels. You have the value ladder, you got the offers, and the last thing is the copy to actually sell those things. And you’re selling everywhere, you start at the ad. Someone sees the ad, what’s the copy on the ad? What are the words, what are the things that get people to click on the ad? Then they come to the first page of the funnel, what are the words to get them to want this offer so you can provide value to them. Then they opt in and go to the next page and it’s like, what are the words that make them want this offer so they get value and they want the next thing from you and that’s the last piece. It’s so vitally important, I want you to understand. Copy is the key to make these funnels tick, lights them on fire and gets people to take action when they come into your process. So I want you guys to understand. So again, click the button down below, watch the training video to help you understand copy better, then read the book to understand how to tell your story, and then number three if you’re able to get Funnel Scripts, go and get it because it’ll speed up the process so much for you. So that’s kind of the game plan. With that said, that is the end of this walk through and this should hopefully give you the foundational information you need to understand why funnels, and why offers, and value and all these different pieces that are essential for you being successful. Now you understand the core basics of funnel marketing and hopefully, my goal with this was to help you not just become really good at Clickfunnels, but to help you understand the marketing behind it so you can have success with your funnels. We have a philosophy, a motto, whatever you want to call it, here inside of Clickfunnels we talk about with our customers all the time. You probably heard me talk about it, but it’s a concept of you’re just one funnel away. The key to making that funnel hit, is this. It’s all the pieces we just went through. It’s understanding the value ladder, creating offers, having the copy, all those pieces, those are the keys. And one funnel, again you hit one funnel and it’ll change everything for you. And I want you guys to understand that. With that said, I hope you enjoyed this training and congratulations, we’ll give you your badge now, and now it’s time to make your funnels profitable and making you some money.

Funnel Hacker Onboarding #4 - How Do You Sell Your Offer?

offer copy copywriting onboarding clickfunnels marketing secrets expert secrets dotcom secrets jim edwards funnelhacker funnel scripts

Play Episode Listen Later Sep 8, 2017 9:48

On this episode Russell goes over the final step of the Clickfunnels onboarding process and helps you understand why the copy, or the words within your funnels, are so important. Here are some exciting things in today’s episode: Learn why good copy is just as valuable as a good salesperson is offline. Hear what kind of resources are available to help you write copy successfully. And finally see how all the training you have received in these last four episodes fit together to help you be successful with funnels. Listen here to the last step and help yourself have even more success with Clickfunnels. ---Transcript--- What’s up everybody, this is Russell again. Welcome to the last of this sequence in the Funnel Hacker Onboarding process. This is the Marketing Secrets podcast and if you missed videos 1-3, this is number 4. Go back and watch those, it’s part of a sequence to help you understand why you need funnels, what’s the micro internal value ladder you’re creating, what is the offer you create in each step inside the value ladder, and this one is all about the copywriting. How you sell each one of the offers so you can provide value to every single step inside of your funnel. Hey guys, this is the last of the onboarding videos, I hope you enjoyed and had a chance to watch all of them, because we’re going to go into copywriting. This is salesmanship, for some reason people understand this in the real world, they have to sell something. But for some reason, I don’t know what it is, when we get online we forget all these amazing, important principles. So this is all about copywriting, about selling your actual product. You’re not just a product, you’re selling it every single step. You’re selling on the ad, you’re selling to get them to click. You’re selling on the landing page, to get them to give you their email address. You’re selling on the sales page to get their credit card. You’re selling on the webinar registration page to get them to register. You’re selling on every single piece of this and so many times we don’t value or remember that. So this is the last of the onboarding videos here inside the new Clickfunnels onboarding process that I wanted to share you guys here on the Marketing Secrets podcast because I think it’s important, and I hope you love it. So watch this video right now and hopefully it re-commits you to mastering selling at every single step inside of your funnel. Alright, welcome back. We are moving on to the last step in your initial funnel education and this is one of the most important and yet what people understand the least. It makes me laugh because if you look at traditional selling of a product or service, people know this. How do you sell the product or service? We call this online, inside of our funnels we call it copywriting. It’s the words on the page, the headlines, the words in the video, the words on the webinar, all those things. It’s the words. It’s funny because in traditional business, let’s say you are starting a vacuum company, going door to door selling vacuums. If you come to the door and knock and say, “Hey, I got a vacuum, it’s $800.” Nobody’s going to give you money for that. Yet for some reason in our funnels, that’s what we do. We have a picture of our thing and we have a price and an order button. And that is not how things are sold. If you want to make a lot of money selling vacuums door to door you hire a really good salesperson to go and sell the product. Good salespeople can make a lot of money. I’ve got friends selling vacuums, selling knives, selling pest control, selling alarms door to door, and some of these guys make hundreds of thousands, if not millions of dollars a year selling door to door because they’ve gotten really good at selling. So inside of our funnels we have this value ladder we’re taking people through. We have the value at each step, we have the offer at each step, but the last piece is we have to sell those things. We have to actually sell them. Just because you have a picture of a vacuum cleaner with an order button, nobody’s going to buy it unless you actually sell that thing. And that’s one of the disconnects for some reason that people know offline, but they forget when they come online. So that thing, those words, all the stuff on the pages is what we call copywriting. Copywriting is something, you can hire people to write copy for you and really good copywriters charge a lot of money, or you can learn how to do it yourself, and there’s a couple other ways to do that. A couple things I recommend, number one is if you haven’t read the book, Expert Secrets, the reason I wrote this book is because a lot of people after they read the Dotcom Secrets book, they understood funnel structure. Here’s page one and page two and here’s the right order and those kind of things. And I watched as the Clickfunnels community started building amazing funnels and so many people would drive traffic to those funnels and they never made any money. They come back to me and say, “Russell, why is this not working? You said funnels were the greatest thing in the world.” I look at their page and literally it’s like the landing page and here’s a picture of an ecover with an opt in box. I’m like, “What’s that?” and they’re like, “Well if they give me the email, they get that.” And I’m like, “I wouldn’t know that.” Again, they’d have their product with a picture of the product and a $300 order button. You need to sell the products. So the reason I wrote this book was to help people understand how you actually sell things. How to position your offer, how to make an irresistible offer. What are the words and phrases and how do you tell the stories in a way to sell your product. So I recommend getting this book, if nothing else, to understand how to put all the words on the pages the right way. Inside this Expert Secrets book, some people think it’s only for if you want to be selling information products, but the concepts in here are true for whatever it is you’re selling. Understanding how to tell a story in a way that sells your product or service. The best salespeople, online and offline, are people that are really good at telling stories. And this book walks you through how to tell stories, a stories structure, all those kind of things. So if you read this it will help you understand how to actually present your product in the right way without having to learn all the techy, copywriting stuff that’s honestly hard and confusing and to be completely honest, it’s kind of boring. The Expert Secrets book will make this exciting and live for you and show you how to tell your story in a way that gets people excited about buying your vacuum cleaner, or coaching, or consulting, or supplements, whatever it is that you are selling. So that’d be number one, get this book and study the sections on how to tell your story. Number two, one of the short cuts that we created because a lot of people struggle with this piece. They create the funnel and they send people and they don’t make money and they’re just like, “Russell, how do we do it? We’re providing value, we’ve got really good offers, but it’s still not working.” Again, the last step that makes this all magically work, is the copy. So what we did, Jim Edwards is one of our partners here at Clickfunnels, he went through the Dotcom Secrets book and took all the sales scripts in here. He went through the Expert Secrets book and took all the sales scripts and storytelling scripts inside of here. And we created a separate company, we created a software program called Funnel Scripts and what that is, is a really cool tool where you’re like, “hey I need a headline for my page.” And you may not know what to do or what to put in, so you answer four or five questions, you click a button and it’s going to pop out 150 of the best headlines in the world wrapped around your product and your service. If you’re like, “I need a video and I don’t know what to do.” You fill in a couple of pieces, you click a button and boom it gives you the entire video script. All of the scripts and copywriting for all your pages are done in there and it has helped so many people save so much time and have so much success. It is an external product, you don’t have to have it to be successful, but I recommend looking through it and getting a copy because it’ll make your job so much easier. So with that said, what your homework is for today, it’s going to be kind of fun, a hybrid of different levels you can take it at. When you click the button down below it’ll take you over to the video, there’s a video of Jim Edwards and I talking about copywriting, helping you understand how it works, how the scripts work, and that training alone will give you the foundation you need if you want to go and start writing your own copy. Number two is I highly recommend getting this book so you understand how to tell your story on each of the pages inside of your funnel. And then the third thing, if you’re able to invest in it, there’s the software called Funnel Scripts, again it’s a separate company. But Funnel Scripts is a really good software that will write all the scripts for all the pages in your funnel. There will be a link there for a webinar, you can watch it. The webinar will show you how Funnel Scripts works, it’ll explain the whole process, you can see demos of it and then you can decide for yourself if it makes sense or not. But if your funnel is struggling or you’re struggling writing all the words and the headlines and all those things that are typically not second nature to people, Funnel Scripts will make that process so easy. I’ve seen people who in the past would spend four or five weeks trying to write all the copy in their funnels, get that process done in a like an hour, hour and a half sometimes. It’s very simple and it’s very easy. So that is a shortcut that will dramatically speed up your success. But the copy is probably the most important part of the funnels. You have the value ladder, you got the offers, and the last thing is the copy to actually sell those things. And you’re selling everywhere, you start at the ad. Someone sees the ad, what’s the copy on the ad? What are the words, what are the things that get people to click on the ad? Then they come to the first page of the funnel, what are the words to get them to want this offer so you can provide value to them. Then they opt in and go to the next page and it’s like, what are the words that make them want this offer so they get value and they want the next thing from you and that’s the last piece. It’s so vitally important, I want you to understand. Copy is the key to make these funnels tick, lights them on fire and gets people to take action when they come into your process. So I want you guys to understand. So again, click the button down below, watch the training video to help you understand copy better, then read the book to understand how to tell your story, and then number three if you’re able to get Funnel Scripts, go and get it because it’ll speed up the process so much for you. So that’s kind of the game plan. With that said, that is the end of this walk through and this should hopefully give you the foundational information you need to understand why funnels, and why offers, and value and all these different pieces that are essential for you being successful. Now you understand the core basics of funnel marketing and hopefully, my goal with this was to help you not just become really good at Clickfunnels, but to help you understand the marketing behind it so you can have success with your funnels. We have a philosophy, a motto, whatever you want to call it, here inside of Clickfunnels we talk about with our customers all the time. You probably heard me talk about it, but it’s a concept of you’re just one funnel away. The key to making that funnel hit, is this. It’s all the pieces we just went through. It’s understanding the value ladder, creating offers, having the copy, all those pieces, those are the keys. And one funnel, again you hit one funnel and it’ll change everything for you. And I want you guys to understand that. With that said, I hope you enjoyed this training and congratulations, we’ll give you your badge now, and now it’s time to make your funnels profitable and making you some money.

SFR 57: I'd Start With THIS Funnel...

Play Episode Listen Later Jun 8, 2017 28:43

People always ask, "WHERE SHOULD I START"? Well... here you go :) What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now, I don't know about you guys, but I would love to hear maybe a new podcast intro. Now, I've not made one. However, I do want to know if you want to have a new podcast intro. If you wouldn't mind, reach out to me and let me know. We're almost to Episode 60, which is crazy, but I honestly, I wouldn't be ... There's been many times I fall asleep and the podcast intro that I currently have right now just keeps running through my head so anyway, super excited for this episode. Welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. All right, all right, all right. Hey, and I'm so excited for today and for what I'm going to share with you because I got some really huge news. Hope you guys had a great weekend. It was Memorial Day Weekend recently and my family was all out. We were having fun. We got up early. We went on a run. We went to the park. We hiked just a little, small little ... It was really steep for my little girls. I have a 1-year-old and a 3-year-old so whatever they can handle, but it was really fun. It was awesome. After we went on this hike, right, a park was nearby and what we did is we went down to this park. We're playing and having fun and my little girl's 3 years old, she's running around and there's tons of people there, right. As a parent, you're on red alert. You're looking around like crazy all over the place, making sure everything's fine, making sure there's no creepers around. You know what I mean? Now, I am all for my kids getting their own scrapes and bumps in life. You know what I mean? I'm not going to let them get hurt on purpose, but it's going to happen anyway so, I might as well not be helicopter parent and rather actually go and just prepare them for those experiences. You know what I mean? There's a point to this story, I promise. I wasn't too surprised when there was some kid politics that started and these kids started getting in my little girl's face and just screaming at her. At first, I sit forward, I'm sitting on the side and it was crazy hot out so I was sitting in the shade, but I was watching her. I was watching closely, seeing what's happening, and this little kid starts getting off on my little's girl's face. She's 3, right. She's 3 years old. What are you going to do? She's a little girl. She barely understands what's going around her still. You know what I mean? She's barely becoming self-aware kind of. You know what I mean? My resting state is nice guy personally. Steve Larsen, I'm a nice guy. That's my resting state. That's how I currently am. However, there was this ... Man, there's few things that will set me off and make Papa Bear come out and I have no ... I actually like when Papa Bear comes out. I invite Papa Bear to come out whenever it can. It's kind of fun. Anyway, this kid starts almost physically getting at ... His brother was standing nearby and he started getting really close to my little girl. Suddenly, the brother is holding back this younger kid from, I don't know, hitting or tackling whatever my girl. My little girl is so funny. She's so much like me. In the face of danger whenever there's high stress or whatever, I tend to laugh and it's not always that it's a funny experience or whatever that's going on. It's literally just that sometimes there's nothing you can do about it so you just laugh like whatever and it makes really serious things calm down. That just egged on this kid, right. My little girl starts laughing. It just egged him on and I was ... Anyway, he starts getting too aggressive though with her. I'm watching from across the playground. I stood up real fast and I walked over there because he was trying to push her and shove her really hard and there wasn't anything behind her. She would've fallen off the playground pretty far into the ground. Papa Bear comes out, right, and I come out and I start getting out and I'm hoosh, I'm trying to be cool, but at the same time, I want to throw this kid through a window. You know what I mean? I get really pissed off about that kind of stuff. There's no reason to be a jerk in life. Anyway, I go over and I walk up to this kid and I was like, "Hey, chump, why don't you stop throwing my girl around, huh?" The kid started bawling and it shocked him so much that I was standing there and I guess you would say I was calling him names. I called him a chump, all right, whatever. There's worse things I could probably say to him, but the kid starts bawling loudly. I was like, "Uh, whatever," and I just walked around, I was like, "Come on, Brinley," and I took my little girls and we went into another part of the playground. It was a big playground. Two seconds later and I'm like, "Crap," and I can feel parents eyes on me and I'm like, "Uh, whatever," like I don't ... Anyway, whatever. We're playing around over this other part of the playground and pretty soon, this really heated mom comes walking up to me and she goes, "Excuse me. Did you just call my kid a chump?" I turned around and I was like, "Yes, I did." She's like, "Why?" It's like, "Because he's pushing my little girl around. He can't do that. You understand?" She just stood there for a little while and then, she just turned around and walked away. Look, there's no room to be a chump in this life, all right... If you're going to be a chump and if you're a chump and you're on my podcast, you can get out of my community. You know what I mean? That's my attitude about it. Life's too dang short to be a chump. Don't be a chump. Don't be a chump in business. Don't try and be all sneaky. I got people who steal from me. I can't stand people like that. If I ever find people who's stealing from me, I just block them out immediately and I ... I was talking to Russell about this, you guys. My mentality is to give and give and give and give and give as much as I possibly can, overdeliver every freaking time I launch anything, every time I put anything out, any time I do anything so that when somebody turns around and they come back to me and they say, "Hey, you know what, I think that you should've done this or you're not doing enough here or you're not doing this or you're not ... " I'm like holy crap, I am bleeding, bending over backwards, giving way more than I should, that sets me off. You know what I mean? I know that probably a lot of you guys are probably the exact same way if you're in this community with me, right, the Sales Funnel Broker, Sales Funnel Radio, stevejlarsen.com community. You know what I mean? If you're in this, we're very similar people is what I've noticed. Birds of a feather flock together. I actually truly believe that and it's one of the major reasons that I wanted to start a podcast thing was because I was tired of the people I was hanging around and I wanted other people who thought like I did in my community. You know what I mean? Anyways, the types of people out there who are going to steal from me and stuff like that, I do believe in an element of karma. It's going to come around. It's going to nip you in the butt. You know what I mean? The other part is that man, if that parent and the same is true for you as an entrepreneur, if you're not bridled enough to function in society or let's say parent ... Anyways, I'm not trying to get into parenting stuff, but what I feel like is that if my little girl goes out and she's doing something that's stupid, it's my job to correct it or else society is going to correct it for me later on down the line and they're going to be way less nice about it. You know what I mean? I feel like those kinds of thing ... Anyways, I'm not trying to get into a big ranting thing about that, but my gosh, I was laughing so hard. Finally, I was like man ... I was talking to my wife, like, "Alyssa, we should probably get out of here because these parents are going to rage at the fact that I just called this kid a chump and made him bawl." I don't really freaking care. Anyway, I think it's funny. It's the same attitude when people come to me like, "What? You gave all this stuff to me and it's super, super cheap, but you're not bending over backwards to make sure that I'm successful with it." I'm like, "Dude, it is not my fault if you can't figure it out. I have overdelivered. I've given tons of walkthrough guides. I have given so much stuff like crazy. If you can't figure it out, I'm sorry. You can hire me as a coach, but I'm not going to keep giving stuff away to you for free. My time is more valuable than your feelings." You know what I mean? It was weird for me to cross that threshold as an entrepreneur and as a business guy just because in the past, I was all about just giving and giving and giving and I still am, but eventually, I was like, "My gosh, I got to self-preserve here. I've got to create a way for me to still live, still have a family life." You know what I mean? Still do the things I want to in life or I will literally spend all day every day ... I had 100 notifications in Facebook just two days ago. It was in a single day. My email was at 200 a week ago. It's at 900 now in a week. You guys know what I mean? You all are going to be there. I know especially, you all are going to be there for sure if you're not already. Anyway, don't be a chump. Hey, I got some good news though. That wasn't the good news. I told you I had good news at the beginning of this episode. I got great news. I've been working ... Over Christmas, my dad and I, we got together and I flew over there a few days early and I did it for the explicit reason of sitting down with him and beginning to build out his webinar. He's got this cool software that lets him trade the futures market, E-mini specifically, and he's been doing it for about six years. He learned that basically for him to be successful, he's got to create this thing that didn't exist before and he's a software engineer so he could create it. He created this cool software that sits on top of a trading platform and it tells him whenever to get in and out of a trade and he wins like crazy on the thing. I can't tell you legally because I can't make any kind of income claims, but he wins a lot. He's like, "Do you think anyone would ever buy this?" I was like, "Oh, my gosh, Dad, yes." He showed it to me and my jaw dropped. I did some stocks and options trading for a while and I definitely understand what he was showing. When he showed it, I was like, "Oh, my gosh, that's amazing." Anyways, fast-forward, so over Christmas, we were building out a webinar, putting all stuff together. He ended coming to what Russell and I are calling the FHAT event, the Funnel Hack-A-Thon, FHAT event. It's F-H-A-T. He came to this for a three-day intensive and he figured all this stuff out and then he's like, "Okay, Stephen, at the very last Saturday in May, I want to launch this thing." I said, "Cool. Let me help you." I slept probably three, maybe four, sometimes five hours every single night for the last week and we got this thing put together. It was really cool. If you want to check it out, you can. I'm not promoting it. It's just so you can check it out if you want to and actually, I know there's quite a few of you guys that are stock traders or financial markets traders in my community as well, which I think is really cool, super, super awesome industry there. Anyways, you can go to financialinvestingsecrets.com. It was a good webinar and I was so proud of him. We got out there and he went and he just launched it and made money and it was his first webinar ever. You know what? He did half of it wrong. You know what I mean? He just did it though. He just did it. He got out. He executed. He just did it. I was so proud of him. It was so cool. He wasn't expecting to make any money. I was wondering. It was his first time ever doing anything like this. He's just barely launching his own podcast, barely getting these things up and running. Super smart. You know what I mean? He's not a salesman, he's not ... but he's, oh, my gosh, such a smart engineer. He's created a lot of industry standards in the software world, anything from watches to NASA rockets. He's very smart. Much of how things are coded and as far as on a code sense architected is because of the way he has put stuff together. He's very, very smart... Anyway, he ... I'm just really pumped for him. He went out. We had 55 people register and about 13 showed up, which actually for the metrics that Russell always teaches is the exact same metrics that always will happen, about a fourth show up and we had ... I haven't looked at the final numbers yet, but then we had people buy. It was really exciting. His first webinar ever, it's so cool. A lot of people will sit at this point and go, "Okay, now what do we do next?" You know what I mean? It was from you guys, I asked you guys if you wanted to come and 50 of you guys signed up and 12 of you showed up or 13 of you showed up, which is what I was expecting. We were expecting. We're just testing it to see how it worked, right. What do you do next at this point? You do what we call the Dream 100. I don't know if you guys have ever been doing this. If you haven't been doing it and you've been actively driving ads, you are leaving so much freaking money on the table. I can't even believe it. At the last Funnel Hack-A-Thon event, it was the third day. I was on stage the whole day. I was speaking. It was really, really exciting and I really, really loved it, but one of the whole things we teach you guys about is this concept called the Dream 100 and we hope you guys go through it. What I'm having my dad do right now is he's got his webinar and we're continuing to make tweaks. We're continuing to make little adjustments here and there, but honestly, the thing that I'm having him do now is writing out a list of all the people who are podcasting in the financial market world, all the people who have blogs in the financial market world, all the people who have YouTube channels, who have live trading rooms, anybody who has an audience, anybody who has any kind of list or a following where my dad would want to sell to them. While we're getting Facebook ads up and running, we are starting to "date" or "court" these people on this Dream 100 list. We're starting to reach out to them. We'll probably send a package out to them soon. We got to smoosh them up just a little bit. You know what I mean? This is a relationship business. Internet marketing is still a relationship business especially, especially for the way you do sales funnels and the way we teach because what we're going to go do is we're going to go ... we want them to promote his webinar. He's got a great software that he personally wrote that helps him trade the E-minis with great success. You know what I mean? Anyway, that's what we're doing right now though. When you think about this ... I'm trying to think where to start on this because when you think about where we came from and this whole journey that he's currently on right now, a lot of times what people will start doing is they're like, "Okay, I've got this webinar, and I'm going to go build this webinar." Let's say they're just starting out, brand spanking new. They haven't done anything yet. They've never even put anything together. They've never even sold anything. They've never ... You know what I mean? Brand new. What a lot of people do we've noticed is they'll create what we call the value letter, right. They'll go, "Okay, first, we'll have low ticket items and it'll be in this whole funnel. Then I'm going to send them to this mid-range funnel and there's a whole funnel for that. Then I'm going to send them to this really high ticket thing and then the whole funnel for that as well." The tendency for people is to turn around and build a tripwire funnel or a low ticket funnel first, and I will tell you that is not the way we do it. That is not the way we do it whenever Russell and I build for a client. That's not the way I personally do it whenever I build for a client. There's very few circumstances where we actually start with a low ticket front end funnel, very, very, very few scenarios. The reason is because it's so much harder to make the numbers work. If I'm selling a $50 knickknack versus a $1,000 product, I can spend so much more money to acquire a customer, right. Now that my dad needs some sales, he can spend a good chunk of money to get one person to buy and I doubt it's going to cost us $1,000 to sell a $1,000 product, right. Now it's just the big rinse and repeat game... How much can we tweak it? How much can we get more traffic into it? How can we fill it up? Does that make sense? That's the reason ... I don't know if you guys have heard of the Two Comma Club Coaching Program that Russell and I are doing. It's so, so fun. My gosh, just oh, I absolutely love what I do on that thing. Anyways, we teach people though how to make $1 million funnel and we help them hit what we call the Two Comma Club, right, $1 million. We don't actually start with a tripwire funnel and I've had a few people reach out and ask that like "Cool, I got this sweet webinar. You guys help me plan. When do I start the tripwire funnel?" Like you know what? Probably not 'til like six months of it being successful are you even going to start thinking about that. People are like, "What? That's so crazy. Oh, my gosh. That's nuts. How is it that you can do that? How is that you ... You know what I mean? People will start to do that and they'll start to think that. I understand why that would be a temptation because as you read a book like DotCom Secrets or you read other books where it talks about increasing value or monetizing your audience, things like that, the tendency is to think I must start with this low ticket item and then I will go to this mid range item and then I'll go to this really high ticket item. I will tell you that the majority of the time when we actually build funnels, it's actually the opposite. We start at the top and we work down. Here's the reason why. It's funny. We had this four-hour Q&A last Friday with the Two Comma Club Coaching Program and a lot of these guys are out there and they're asking this very same question. They're like, "Why would you do it that way?" Let me take you through it. Here's why. Here's why. Number one, I already told you that the numbers are going to work better, right. You're just going to do better just simply by starting at the top because if you start with a high ticket item, how many people does it take to really start turning some revenue? One? Two? You know what I mean? You probably know where to find those kinds of people. You know where those communities are. If people aren't willing to give you that money yet, it means you haven't proven yourself yet. Go do it for free for a few people, all right. I'm talking about high ticket application style funnels where it's 10,000 to 15,000 to 25,000 to 50,000. You know what I mean? Higher than 10,000 is usually what I'm talking about when I say high ticket application funnels. People are applying to work with you, right. You got to go get crazy results, lots of great results, right. Either you're starting at that spot or you're starting one step down, which is what we teach at the Two Comma Club Coaching level, which is the webinar funnel, right. At the webinar funnel, what you can do is you start to get all these people in, right, tons of people, and you start tweaking the offering, you start tweaking the message and you start tweaking your traffic sources and you start finding out which ads convert the best. You know what I mean? You start figuring this whole thing out. What happens after a while, right? What happens after a while? What happens after a while is you're going to start getting a ton of questions, lots of questions. Man, you know what, I wish that the products from your webinar, I wish it did this. Or you know what, I wish it was this? What if it had this capability? Or how come this isn't here? You know what I mean? You're going to start to get questions. You'll start to get support questions. As those come in, document them because what's going to happen is very, very slowly, sometimes slowly or suddenly, whatever it is, but clearly, there will be this area that starts to rise up and you'll be like, "Oh, my gosh. You know what, I wish that I was selling something like that," right, and you'll go over ... What's happening is the market is showing you which product to create next. Does that make sense? If you are able to go through and massage out a $1,000 to $2,000 product offer and actually get it converting, get it selling, you've already laid so much groundwork for a smaller low ticket front end product funnels in the future. It's just the way it works. Because all of a sudden, what's going to happen is you're going to turn around and people are going to say, "Oh, my gosh, I wish I had X, Y and Z." What are they doing? They're telling you what they want and then all you do is you go create it. Why did Russell go make something like Funnel Scripts? Because people asked for it. He didn't start with Funnel Scripts, right. He made Click Funnels. He figured out his $1,000 webinar. He figured out how to sell something for $1,000 that sold Click Funnels, that got continuity going, right. That was the hard part. Once he got this hard part down, then he can turn around and he starts going, "What are all these [funnel 00:19:47] things? You know what? Let's build this thing called Funnel Immersion, Funnel Scripts. You know what? How about Funnel Graffiti." It's all these things related to the core offer, right, that eventually ascend somebody up into the Click Funnels level. It's the exact same thing that I'm trying to tell you to do. It's the exact same thing I was trying to tell my dad to do. Don't worry about small ticket stuff at first. That would be my advice. Now, other people would tell you different, that's totally fine, but my advice, do not start with something small. Start with something at least $1,000. There was a lot of people on the call who were like, "A thousand dollars? You really think people are going to give me $1,000?" I can hear your questions right now as I'm saying that. The answer is it depends on if you charge $1,000. What's easier to do is simply just put down the price point, 997 and then figure out how you can justify that price point. What is an offer that is so ridiculously cool that someone would give you $1,000 for it? Does that make sense? Instead of thinking, "Oh, no one will ever do that," and killing yourself the other way around. Start with $1,000 product. What's funny is at one of the last events ... Actually, I'm sorry, not one of the last, the last Funnel Hacking Live Event, beforehand ... I think it's okay if I tell you this. Beforehand, Russell was trying to figure out something he could sell at the Funnel Hacking Live Event. What's fun for me is to sit back and watch ... You know when you're so good at something, you don't realize you're that good at it? I think that happens a lot for Russell and it's understandable why it would because he's been doing it for so long. It's fun with my fresh eyes to sit back on the side and be like, "Oh, my gosh, what a cool process you're going through." You know what I mean? Anyways, he's preparing for the event. He's putting together different presentations and he's about to put together a presentation and here's how he starts it. "Gosh, I just wish I had something I could see for like $3,500." That's how he started it. Guess what came from that? The Fill Your Funnel Program. It's okay to start with the dollar amount. I know it must feel like I'm all over the place right now, but the only reason I'm hitting this really hard is because there's been several people who reach out saying, "Where do is start, Stephen, where do I start," right? I've had tons of people come ... I don't know why, but definitely in the last month, there's been a lot of people that ask that, "Where do I start?" What I would tell you to do is to start by figuring out how you can charge $1,000 for something, turn it into a webinar or an invisible funnel or black box funnel. Then what I would do is I would move to high, high ticket, right, because there's going to be a percentage of the people that buy my dad's $1,000 product who want more one-on-one coaching, right. I would not put yourself in the fulfillment or inside of the offer of the $1,000 product. Rather make them pay you more to work with you more. Does that make sense? I would start with this $1,000 product in the middle and then I would go put you into this implementation and coaching area where it's done-for-you services, but it's more high ticket, like 5, maybe 10% of the people who buy your $1,000 product are going to be interested in that kind of thing. That's great. You're only going to sell one or two of them to really make a huge difference. You know what I mean? A really easy way to do that. You guys see what I'm saying? Should I trial close you? Are you guys getting this? Are you guys seeing this could work for your business? What would your spouse say when this actually works for you? Can you imagine what it's going to be like when you walk out and you've made that kind of money? You imagine when it's automated? Should I keep trial closing you guys? That's true though. Does that make sense? Then what happens is then we go out and we start going on tripwire funnels and we start going for breakeven funnels and we start to ... When you do it the other way around, you're totally guessing. It's so much harder to make a tripwire funnel breakeven if you do it the other way around. Instead, do it the other way where you start at the top or in the middle, right, and make the tripwire funnel last or last-ish. People will tell you what they want so then just go make that and the chance of success is so much greater. It is so much less risky to do it that way. It's pretty funny when I sat back and realized what was going on with that and that's the way we do it that it just blew me away because I remember the first funnel that I built, it was low ticket continuity. That's the hardest category I can even think of to sell ever. Continuity stuff in the front, that's wicked hard. That was crazy. It's more challenging as a category usually to sell continuity, especially low ticket, anyway, upfront. Anyway, so it just reminded me of all these different funnels that I put together and I think part of the reason why they would fail and stuff like that. What's funny is I have really low ticket free plus shipping funnels right now. I have also ... You know what's funny? It is just as much work for me to sell the mid-range stuff than it is for me to sell the low ticket stuff. The support tickets that come in are almost the exact same. It's so funny. When I actually go out and start selling $1,000 stuff, it's easier for me to do that than it is the lower ticket thing. For whatever reason, it brings in a higher level customer. It brings in somebody who's in a different position in their life, someone who I want to work with. Anyways, I don't know how to sell you on this. When I was thinking about my dad's webinar, when I was thinking about all the stuff going on, and those of you who are trying to make this business succeed, I'm not trying to tell you to abandon everything if you already have a funnel, a tripwire funnel on the front end. What I am trying to tell you to do is charge more money, just charge more money. Then what you do is have some person in the back end after someone buys your mid range product, your $1,000, $2,000 product, have somebody calling them up in the back end saying, "Hey, you want to work with Grant Larsen for 15,000 or whatever? He'll give you one-on-one coaching for six months," or something like that. You know what I mean? You only close two of those a month, that is seriously massive revenue boosters right there. Anyway, guys, I hope that what I'm trying to say is coming across clearly because the type of question that I've been getting recently, which by the way, I've been loving the questions. I hope you like the mass Q&A sessions I just did, the last two podcast episodes. Those were a lot of fun. As a by product of that, people have been asking more and more questions. It's been a whole lot of fun. Really, really enjoy that. Usually, the type of question is like, "Hey, where do I start?" I'm trying to tell you please for the love, from a guy who did it for years at the low ticket price thinking that he was serving better or thinking that he was making it more affordable, but in reality causing a harder headache and I actually had to sell it harder sometimes. It's not fun. I'm telling you, please start with something that's at least $1,000... I'm saying that over and over and over again because it doesn't take many of them to really change your life. It does not take many of them to have seed cash for your next ad campaign. It doesn't take many of them to really start figuring out also what people want in the next tripwire funnel. Start with something high ticket. It's so funny. There was a few people I was coaching this last week and they're like ... I kept telling them $1,000 price point, they're like, "Awesome. I'm selling for 497." I said, "Why? I keep telling you," and it came down to it ... Now if you have a legitimate reason like sometimes there's a legitimate reason and that's fine, but most of the time, there isn't one. You literally are just afraid to charge more money and I'm begging you not to do that... I'm begging you to get out and actually say, "You know what, I'm going to charge $1,000. I'm going to figure out how I can charge $1,000. I'm going to figure out how to sell at that price point," and when that becomes your focus, oh, man, it's so rewarding when $1,000 comes in. It's like, "Whoa." Just emotionally, it's so nice. Holy crap. How many of those does it take to actually cover the mortgage or rent? Not many. You know what I mean? I guess it depends where you live, but still even then, not many. That could fit a really wide range of households, but I guess it's on my mind because we're in a house now. Anyways, guys, hopefully that helps. Super excited for this week and what's going on here and I appreciate you all like crazy. Just gosh, I just love our community. It's so, so, so fun. I remember I was posting different pictures, what we were doing and things like that and just the engagement, I just really, really enjoyed it and I really appreciate all you guys are doing. Anyways, keep at it. Funnel on, my friends and I will see you at the next one. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free, go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

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Sometimes Business Sucks

success man strength sucks solitude solace clickfunnels funnel scripts

Play Episode Listen Later Mar 15, 2017 9:40

This is the part of business that I honestly hate the most. On today's episode Russell shares what he feels are the worst parts of being a business owner including having to fire people. He talks about feeling horrible whenever he has to let someone go, even if they needed to be let go. Some of the other things you'll hear in this episode are: Why when you start a business you don't think about some of the not so fun parts that come with it. What some of the parts of owning a business suck the most. And why after 14 years of having employees, it is still so painful for Russell to let people go, and how he finds solace in it. So listen below to find out the parts of being a business owner that suck. ---Transcript--- Hey everybody, good morning. Today is a beautiful day, and I'm grateful. Yesterday was a tough day, but today is beautiful. I'm out here, riding my bike again, it's a little chilly and I wore shorts today. Probably a little too early to be in shorts. I think I could do shorts or I could do bike, but doing both this early in the morning is probably not a good idea. I'm feeling it already. Anyway, I hope… I gotta go back and listen to the last podcast I did on my bike and see if you guys can hear what I'm talking about. Hopefully the wind is not too bad. I'm heading into the office today, we've got a webinar for Funnel Scripts 2.0. It's actually Funnel Scripts, but Jim's at a lot more and we're doing it. It's been a year since we launched it, so we're re-launching it and raising the price and it's going to be fun. So that's what's happening today in about 90 minutes, less than that. It's happening here, pretty soon. I've been thinking a lot, most of the podcast I just talk about happy-go-lucky stuff and cool things we're doing and stuff like that. But sometimes business sucks. Sometimes it's hard and something I want to talk about today, and I have another idea for a podcast that I might share in the future. I'm nervous about sharing that one but I'm just going over my regrets of the past ten years. Because I do have regrets. I almost did a podcast a little while ago, but then I wimped out. I have it in my head and I think I will soon, but not today. Today is not so much about regrets as much as just the sad side of business. It's tough because when you get started as an entrepreneur, I don't know about you but I just wanted to sell stuff. I just wanted to create and sell, create and sell, that's the fun part. That's the part of business that's so much fun. Initially when you start it, it's just you in your basement or closet or on your laptop in your bedroom. Whatever it is, maybe one day you get a partner and you're starting and you're starting the creative process and doing stuff and having fun and selling, trying to sell………dang it's cold. My fingers are numb. But what's interesting, at first you have all these problems. “I can't figure out how to sell, I can't figure out how to do this. No one's buying. I can't get traffic…” all the problems that happen at the first of your business, right. And I understand those, I remember those. I worked with a lot of people going through those. That part of business kind of sucks too. But after a while you figure out what are you selling? What do people actually want? What are they excited for? You figure out how to get traffic and eyeballs consistently. You start doing some cool stuff there. And that part becomes really, really fun. Everything is working and you're like, “Sweet, all my problems are solved. Making sales, making money, things are good.” But then what happens? You start getting a lot of customers, they start emailing you, and you get more of them, and then eventually you start drowning in supporting all the customers that come in. I remember for a long time I prided myself, “I answer all my own emails.” And then after a couple of years of that I couldn't do it anymore. I went crazy. I couldn't go on vacation, if I was on vacation I was stressing out. I couldn't create anymore because I was so busy. So finally I had to hire someone to help support. And that freed me. As soon as you hire your first support person you've got people. There's payroll and taxes and all these new problems introduced. And as you keep growing, you try to figure out ways to maximize your time and figure out things you like the most and do that and start outsourcing and hiring people to do the other parts. And you go from one person to two to five to ten. Now in Clickfunnels, we have just shy of 100 people now. Crazy. I swore I would never get back to this spot. But we've been a lot smarter this time around. With 100 people there's all sorts of new challenges and issues. Especially in my business where 90% of your employees are entrepreneurs and they all want to be selling stuff and it's hard to keep them focused. That's a constant struggle on my side. There's other things, tax issues, trademarking, now we've got all sorts of people out there using Clickfunnels, so now we're hiring a full-time legal person just to scour the internet for compliance. It's like, ugh. Success breeds a whole new level of challenges and hard things that you don't think about when you're trying to figure out how to sell something at the beginning. But they come and there's just different, what do they call it? There's different Swont Analysis. Strength, weakness, opportunities, and threats. There's different opportunities at each level. But of everything the thing that I think sucks the worst in this whole business is when the people you love and care about and people who have done great work for you that for whatever reason you have to let them go. I still can't get over that. I remember the first time I fired someone I cried for the next hour. The person was a horrible person, looking back now, not only should I have fired them, I should have called the cops and locked him up. But I still cried like a little baby. Yesterday we had to let go a couple people that I've known a long time, that I care about. It didn't, it wasn't the right fit anymore. Man, for me it destroys me. All day yesterday I couldn't even function or think or eat. I hate it because I know what our business means to me and if someone took that away from me, how I would feel. I think I'd place all those things on them. It's horrible. But it's one of those things that has to happen and doesn't always make logical sense but sometimes you…..I don't know. So I just wanted to share with you guys today because I know, depending where you're at there's different pains you are all going through. There's different pains every step in this process, but the ones for me that are always the worst, is parting with people that are amazing, that you care about and you want to succeed. This is what the one thing that has given me comfort. I feel like if someone's not completely happy in a spot or doesn't fit, doesn't make sense. Sometimes, us, as business owners, try really hard to make it work and try to, what do they say? Put a round peg in a square hole, or vice versa. We can do that but I think not only does it hurt the business, but I think it hurts them more often than not. So usually there's this huge pain of being able to let somebody go. But looking back now at the last almost 14 years now of having employees and seeing some of their journeys afterwards is like, it was so much pain letting that person go. But I look at what came from that, and it was the best thing. If that, if we hadn't ever done this, that new door in their life wouldn't have opened. For example, I can't give the details, but someone we had to let go about 6 months ago, probably 8 months ago now, it was really painful. I care about them, their family, their kids. It was, I bawled my eyes out. But I look now 8 months later and where that person went to at their next job, opened up the door, which radically changed that person's life. Had we have selfishly kept them, it wouldn't have served us or them. Anyway, so that's the only thing that kind of gives me solace. Is that the right word? Solitude? Solace? I think solace. Anyway, it makes me feel a little bit better at times like this. Anyway I just wanted to give you that podcast and let you know, wherever you're at, whatever the challenges are you are struggling with, I get it. I've felt it at different levels. I think the biggest thing is just understanding that and being okay with it and just keep moving forward. Don't lose sight of your vision of what you're trying to create and who you're trying to serve. At the end of the day that's the most important thing. There will be people who come and go and help you on your mission in different stages and I think those people are brought into your life and out of your life on purpose for different reasons. When you look at it that way, hopefully it makes some of the challenges a little bit easier. With that said, it's a beautiful day today. It's webinar day, it can't get better than webinar day. We just sell some amazing stuff and change people's lives, so I'm looking forward to it. I'm grateful for the sun shining this morning, and grateful for all of you guys. With that said, I will talk to you all again soon. Bye everybody.

Sometimes Business Sucks

success man strength sucks clickfunnels funnel scripts

Play Episode Listen Later Mar 15, 2017 9:40

This is the part of business that I honestly hate the most. On today’s episode Russell shares what he feels are the worst parts of being a business owner including having to fire people. He talks about feeling horrible whenever he has to let someone go, even if they needed to be let go. Some of the other things you’ll hear in this episode are: Why when you start a business you don’t think about some of the not so fun parts that come with it. What some of the parts of owning a business suck the most. And why after 14 years of having employees, it is still so painful for Russell to let people go, and how he finds solace in it. So listen below to find out the parts of being a business owner that suck. ---Transcript--- Hey everybody, good morning. Today is a beautiful day, and I’m grateful. Yesterday was a tough day, but today is beautiful. I’m out here, riding my bike again, it’s a little chilly and I wore shorts today. Probably a little too early to be in shorts. I think I could do shorts or I could do bike, but doing both this early in the morning is probably not a good idea. I’m feeling it already. Anyway, I hope… I gotta go back and listen to the last podcast I did on my bike and see if you guys can hear what I’m talking about. Hopefully the wind is not too bad. I’m heading into the office today, we’ve got a webinar for Funnel Scripts 2.0. It’s actually Funnel Scripts, but Jim’s at a lot more and we’re doing it. It’s been a year since we launched it, so we’re re-launching it and raising the price and it’s going to be fun. So that’s what’s happening today in about 90 minutes, less than that. It’s happening here, pretty soon. I’ve been thinking a lot, most of the podcast I just talk about happy-go-lucky stuff and cool things we’re doing and stuff like that. But sometimes business sucks. Sometimes it’s hard and something I want to talk about today, and I have another idea for a podcast that I might share in the future. I’m nervous about sharing that one but I’m just going over my regrets of the past ten years. Because I do have regrets. I almost did a podcast a little while ago, but then I wimped out. I have it in my head and I think I will soon, but not today. Today is not so much about regrets as much as just the sad side of business. It’s tough because when you get started as an entrepreneur, I don’t know about you but I just wanted to sell stuff. I just wanted to create and sell, create and sell, that’s the fun part. That’s the part of business that’s so much fun. Initially when you start it, it’s just you in your basement or closet or on your laptop in your bedroom. Whatever it is, maybe one day you get a partner and you’re starting and you’re starting the creative process and doing stuff and having fun and selling, trying to sell………dang it’s cold. My fingers are numb. But what’s interesting, at first you have all these problems. “I can’t figure out how to sell, I can’t figure out how to do this. No one’s buying. I can’t get traffic…” all the problems that happen at the first of your business, right. And I understand those, I remember those. I worked with a lot of people going through those. That part of business kind of sucks too. But after a while you figure out what are you selling? What do people actually want? What are they excited for? You figure out how to get traffic and eyeballs consistently. You start doing some cool stuff there. And that part becomes really, really fun. Everything is working and you’re like, “Sweet, all my problems are solved. Making sales, making money, things are good.” But then what happens? You start getting a lot of customers, they start emailing you, and you get more of them, and then eventually you start drowning in supporting all the customers that come in. I remember for a long time I prided myself, “I answer all my own emails.” And then after a couple of years of that I couldn’t do it anymore. I went crazy. I couldn’t go on vacation, if I was on vacation I was stressing out. I couldn’t create anymore because I was so busy. So finally I had to hire someone to help support. And that freed me. As soon as you hire your first support person you’ve got people. There’s payroll and taxes and all these new problems introduced. And as you keep growing, you try to figure out ways to maximize your time and figure out things you like the most and do that and start outsourcing and hiring people to do the other parts. And you go from one person to two to five to ten. Now in Clickfunnels, we have just shy of 100 people now. Crazy. I swore I would never get back to this spot. But we’ve been a lot smarter this time around. With 100 people there’s all sorts of new challenges and issues. Especially in my business where 90% of your employees are entrepreneurs and they all want to be selling stuff and it’s hard to keep them focused. That’s a constant struggle on my side. There’s other things, tax issues, trademarking, now we’ve got all sorts of people out there using Clickfunnels, so now we’re hiring a full-time legal person just to scour the internet for compliance. It’s like, ugh. Success breeds a whole new level of challenges and hard things that you don’t think about when you’re trying to figure out how to sell something at the beginning. But they come and there’s just different, what do they call it? There’s different Swont Analysis. Strength, weakness, opportunities, and threats. There’s different opportunities at each level. But of everything the thing that I think sucks the worst in this whole business is when the people you love and care about and people who have done great work for you that for whatever reason you have to let them go. I still can’t get over that. I remember the first time I fired someone I cried for the next hour. The person was a horrible person, looking back now, not only should I have fired them, I should have called the cops and locked him up. But I still cried like a little baby. Yesterday we had to let go a couple people that I’ve known a long time, that I care about. It didn’t, it wasn’t the right fit anymore. Man, for me it destroys me. All day yesterday I couldn’t even function or think or eat. I hate it because I know what our business means to me and if someone took that away from me, how I would feel. I think I’d place all those things on them. It’s horrible. But it’s one of those things that has to happen and doesn’t always make logical sense but sometimes you…..I don’t know. So I just wanted to share with you guys today because I know, depending where you’re at there’s different pains you are all going through. There’s different pains every step in this process, but the ones for me that are always the worst, is parting with people that are amazing, that you care about and you want to succeed. This is what the one thing that has given me comfort. I feel like if someone’s not completely happy in a spot or doesn’t fit, doesn’t make sense. Sometimes, us, as business owners, try really hard to make it work and try to, what do they say? Put a round peg in a square hole, or vice versa. We can do that but I think not only does it hurt the business, but I think it hurts them more often than not. So usually there’s this huge pain of being able to let somebody go. But looking back now at the last almost 14 years now of having employees and seeing some of their journeys afterwards is like, it was so much pain letting that person go. But I look at what came from that, and it was the best thing. If that, if we hadn’t ever done this, that new door in their life wouldn’t have opened. For example, I can’t give the details, but someone we had to let go about 6 months ago, probably 8 months ago now, it was really painful. I care about them, their family, their kids. It was, I bawled my eyes out. But I look now 8 months later and where that person went to at their next job, opened up the door, which radically changed that person’s life. Had we have selfishly kept them, it wouldn’t have served us or them. Anyway, so that’s the only thing that kind of gives me solace. Is that the right word? Solitude? Solace? I think solace. Anyway, it makes me feel a little bit better at times like this. Anyway I just wanted to give you that podcast and let you know, wherever you’re at, whatever the challenges are you are struggling with, I get it. I’ve felt it at different levels. I think the biggest thing is just understanding that and being okay with it and just keep moving forward. Don’t lose sight of your vision of what you’re trying to create and who you’re trying to serve. At the end of the day that’s the most important thing. There will be people who come and go and help you on your mission in different stages and I think those people are brought into your life and out of your life on purpose for different reasons. When you look at it that way, hopefully it makes some of the challenges a little bit easier. With that said, it’s a beautiful day today. It’s webinar day, it can’t get better than webinar day. We just sell some amazing stuff and change people’s lives, so I’m looking forward to it. I’m grateful for the sun shining this morning, and grateful for all of you guys. With that said, I will talk to you all again soon. Bye everybody.

Behind The Scenes Of Funnel Hacking Live 2017 (Part 1)

Play Episode Listen Later Mar 2, 2017 18:53

What happened at this year's event. On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife). And what Russell plans on doing differently at next year's Funnel Hacking Live. So listen below for the first half of Russell's thoughts and feelings about Funnel Hacking Live 2017, and don't forget to tune in tomorrow for the conclusion. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to Marketing In Your Car. But today's actually a special episode because first off, I'm not in my car, I'm in the conference room and second off, I got this brand new little microphone that plugs into the bottom of my phone. People have been asking me ever since I started this podcast, “What microphone do you use on your phone?” I always just tell them that Iuse the microphone on my phone, which is true until today. There's this really cool thing, I don't know what brand or style, I have no idea but I'm testing it out. So if it seems to be good, I'll let you guys know. It's so cool, it plugs into the bottom of your iPhone and it's got this big huge thing on it. I'm excited, I'm trying it out. Hopefully this episode goes well enough and I'll let you guys know more about this thing, because it's pretty awesome. So what I wanted to do, I wanted to give a recap of Funnel Hacking Live. I know 1500 of you guys were already there and experienced it and went crazy with us, and for everyone else who wasn't, I wanted to catch you up on what's happening and why it was amazing and why you should be at next year's event. If you missed this one for some insane reason, because there's no logical reason to have missed it, only insane ones. So if you had an insane reason, I want to give you guys some cool behind the scenes of what was happening. So this year's event, this is the third year we've done it. The first year was in Vegas, we had about 600 people come. The second year, last year was in San Diego and we had 1300 people come and it's funny because you have to sign a contract for next year's event before the event, because you have to, because if you're going to sell tickets for the event you have to know, here's the venue and dates, blah, blah, blah. So last year we're like, let's make it a little bit bigger, let's do 1500 people. And then we ended up selling out three months early. We probably should have done bigger. So next year's event we've got a little bit bigger place. Hoping that we're able to fill it. Just so you guys are fully aware, nothing on Earth stresses me out more than events. Filling events is the hardest sell. You're not just selling, “Hey, you should come to an event.” Because that's an easy sell. The hard sells are all the other sells someone has to make in their mind. “I gotta ask for work off, I gotta talk to my spouse, I gotta fly, pay for flights, pay for hotels.” All these other things, so it's not just a simple sell, I want to….usually when you sell something you create desire and people want it and you sell it. This is harder, even if I create desire for it, you still have to go and close yourself on all the other logistics that are a pain. Event's are scary. In fact, the last time I did an event before Funnel Hacking Live, which I swore I would never do another event after. I think we sold 3 or 400 tickets, and when we got there only…and it was $100 tickets, so I assumed that $100 commitment was enough to get people to show up. I was wrong. We ended up only having 100 that showed up. It was so embarrassing for me. I remember having all these empty seats. I was like, “I will never do another event again.” Then fast forward a couple of years, about the time this podcast was starting, I probably talked about it. There was this new company we were working on called Rippln, and they did their initial kickoff and there was 1200 people, and we ended up getting 1.5 million people to sign up over the 60 days or so. And then there was an event on the backside of it. So I thought there was going to be 30,000 people at this event, I was all excited for it. But at the time, the company hadn't launched the actual thing that we'd built the hype for. There was a huge loss of momentum, at the event we had 1000 tickets sold. I showed up and we were getting ready to open the doors and went in the hallway and there was only about 200 people out there. We were like, “oh crap.” The guy, Brian, who ran the company was like, “Oh crap. Let's pull chairs out.” So we sat there, right before the event and pulled 800 chairs out of the room and then we had this huge empty room and then 200 seats in the front and brought people in and did this event over three days. And it was, for me, I was emotionally scarred. I was like, “I don't know what's happening, but this is not a good sign.” And sure enough the company crashed afterwards. A lot of wasted energy, time and money on my side that never materialized, but learned a lot of good lessons. That's the point, right? So because of those experiences, I had this fear of events. I never wanted to do one. So when the first Funnel Hacking Live, after we launched Clickfunnels, people were saying, people started doing meet ups. I was like, “We should facilitate this.” So we decided to do the first one. We were going to sell 600 seats, and I was so scared, panicking about what if we only sell 100 and we have this room for 600? S o finally we did it. We launched it, and we sold out, I think we sold out 2 weeks early, so it wasn't huge, but we did. We did the event and I remember even the day of the show I had so much fear and anxiety. What if people don't show up? And I remember even before the event started hiding in the back and peaking through and I was like, “Oh good, the seats are full. Thank heavens.” And then I was able to, we did the event and it turned out amazing. And then last year, same thing. We had 1300 seats sold and I remember the night before we have pre-registration, we only had 200 people pre-register. I was like, “Oh my gosh, nobody's coming. This is it. This is my greatest fear recognized once again.” And I'm freaking out and went out there and the next morning tons of people registered and we ended up having the entire thing filled, all 1300 seats and then we did the event, it was awesome. So this time, I had the same thing. I wasn't quite as, I had two successful events now, I wasn't quite as scared, but I still get nervous. So the event happened and this time we, usually the event's on a weekend, but to get the hotel space we had to do it on a Tuesday, Wednesday and Thursday, so we all flew in Sunday night, which was nice. We all flew in there and had time to just relax. Then Monday, my wife and I got up and went shopping to go buy clothes, and my team was doing everything, my team is amazing. They're stuffing binders and getting things ready and all that kind of stuff. So it was kind of nice, they were taking care of that. I was able to go and spend time with Collette, and just get ready for the event and shop. Just kind of mentally get prepared for this thing. And then that night, we had a big VIP dinner for our Inner Circle Members, as well as our certified partners who have actually finished certification. We had a big dinner with them and it was really, really cool. Now a couple things, this will be one of my themes of this podcast. It's interesting, and I'm going to be vulnerable and let you guys know all my fears and my things in hopes, not that you judge me, “Man, Russell's a wuss.” I want you to be like, “Wow, if Russell can do it, I can do it.” That's more of the goal with this. I love being on stage. I feel comfortable in front of 1500 people talking, and I feel really good there. I get really, really scared one on one or even in groups. So even at our Inner Circle dinner, there's 150 or so people, maybe 200 people, I can't remember, it was kind of a smaller thing, but tons of anxiety being in that room talking to people. Throughout the event people come talk to you one on one, I really struggle. I feel bad. I had my coaching call with Tara Williams this morning and we were kind of talking about this. I was just like, “Man, it's funny how comfortable I feel up in front of the stage and how scared and nervous and awkward I feel one on one.” And I feel bad about it. I think a lot of times, for anyone who did have one on one interactions with me. I apologize if I'm super awkward. I don't know why, I feel nervous. I get really nervous there and I struggle. Which is why I try to hide as much as I can. I try to be out there to take pictures with everyone as well, but it's really, I struggle with that part of it. Anyway, we did the dinner that night, it was really fun. Bart Miller, who is one of our Inner Circle members who's transitioning into becoming a fashion coordinator, he designed all my clothes for the week. And he did the same for Alex Harmosian and a bunch of the Inner Circle members. So he was there and had me dressing up all nice. So I was nervous because I wasn't comfortable in my clothes, completely. And then in this room with these people that I admire. I wanted to make sure they had such a good experience, it gets you nervous. At least for me. But what's cool, at the end I had a chance to give a quick speech, it was amazing looking out at that room. And I knew most of the people in that room. All the Inner Circle members I know really intimately. I know their businesses, and often times I know their fears, hopes, desires, dreams, passion, all those things. I'm aware of those things, so it's kind of cool to look out there and realize and look at those guys like, “Man, the ripple effect” That's funny, because of Rippln, that was our pitch there, but the ripple effect of these people is amazing. And I kind of talked about that like, how cool it is for me and for us as a company that we get to be a little piece in that journey. For me, it's such an honor. I get a lot of credit for those things and it's like, no it's not me, it's you guys. We provided a tool, some training, but it's you guys taking that leap of faith to go and do it. Because the tools and training is out there for everybody, but most people don't do it, and the reason why is there's so much fear and anxiety and things that happen. Just seeing this room of people who are taking those leaps, it was awesome. That was the first night. We went to bed that night and I could not sleep. I really needed to because I hadn't slept much earlier, and I ended up being up until 2 or 2:30 before I passed out. The next day started and it was insane. We got there and people were packed. Devon Brown, who is the best MC on earth was MC-ing it, getting people's energy, he had everyone dancing and it was so exciting. And then we brought the certified partners on stage so everyone could see, “Here are the people who are certified. Here are the people you could hire if you need help with funnels. And if you want to become certified, you want this to be your career, go ask someone from our team because you could be certified. This could be your new career, just like these guys.” We had most of our Clickfunnels team come on stage, so people could see who was actually behind the event. Then after that, I had a chance to get up and it was cool because these events are always fun for because I get to share what I'm thinking about, I'm geeking out about at the time. And it's usually stuff I've shared in the Inner Circle, I've shared some of on the podcast, but it's never been formally presented. So this is the first time I had a chance to formally present the first section of the new Expert Secrets book, which is creating a mass movement. And it was so much fun to share that and walk through the models and show people that. And I think a lot of, I don't know, I felt like it was for a lot of people, just such a new, exciting thing to see and realize that we're not just selling things. You are creating a movement. What's interesting, one thing that kind of made me sad about the event, I know it frustrated some people, in the initial sales letter we had a little section saying I was going to talk about supplement funnels, and I didn't because of just how things shift as you start growing the event and speakers and some things have to get cut and some things don't. And that was one that got cut. Someone came up to me afterwards and was like, “I came all the way from Australia because I wanted to learn about supplement funnels.” I was like, “Well I'm not specifically talking about supplement funnels, but this stuff is the same. It doesn't matter. We are building the supplement line right now and the difference between the first supplement funnel was all a media based thing where we had a really good funnel and drove traffic. But we didn't build a culture, we didn't build a following and that's why it grew and then it went away. It was kind of over. I was like, “With the new supplement stuff we're doing, this building a mass movement, is the same. All these principals we're talking about are the same. It doesn't matter if you're selling supplements.” I was trying to explain to her and I don't think she believed me and she was frustrated and walked away. This is the key to all business. This is the key to everything you're doing. It doesn't matter what you're selling, this is still the foundation of how you position an offer and how you treat your customers and how you get them to buy over and over and over again. So I was excited to finally share that and it was just so cool. Then we had a break and after that Todd Brown came up. And Todd is, I always say if you look who are the two guys out there in the market teaching funnels the most it's me and Todd. Todd's a lot smarter than me. A lot more analytical I think at stuff and he has a chance to hang out with some amazing marketers. So I love his perspective, he came in and we were talking about the big idea. How do you create the idea behind the marketing campaign's to get people to buy your thing? And it was fun just to see how he breaks things down and how he looks at things. He's definitely different than how I look at things, but I appreciate it so much. The way that he views things, I respect him a lot. And it was awesome having him up there sharing his perspective on that. Because I think a lot of people are getting good at building funnels, but they're missing my first presentation which is creating a mass movement, and the positioning of things, and that kind of stuff. And then Todd is figuring out the big idea. So that was the next cool thing and people loved that. From there we broke to lunch, which I feel like eating is such a waste at these event. We've got two hours we gotta block out for lunch so people can go and eat. But nobody needs that. We need to be sitting in a room talking. We let people eat, because I think people need that. Humans have to eat every once in a while. But yeah, we went to lunch. For most of these meals, we bought lunches and dinners and stuff like that for most of the stuff. Because I didn't want people to have to leave, it's just kind of a nice touch I think, to help provide those for people. So we fed a lot of people. I can't remember if we fed people that lunch or not, but whatever. But then after I came back, this is where I had a chance to go into story, which is the next thing. The epiphany bridge, I shared a lot of pieces of that with you. But another cool thing for me, Daegan Smith, who is one of my favorite people in the world, one of my mentors, peers, friends, whatever you want to say. I actually had him come to the event because I wanted him to see a lot of this stuff that I was talking about, a lot of stuff I initially learned from him and then stuff that we talked about what inspired ideas that made me test things and try things. So I had him there, and it was cool because I had to give this cool presentation on story and I got to give him credit for being there. In fact, the Expert Secrets book, most of it is dedicated to him, because it was the foundation for so much of this cool thing that became. It was fun having him in the room to hear that. I was a little nervous, honestly, I was like, “Daegan, I learned tons of this stuff from you and this is where I've kind of taken it.” And it was fun to share that. So I shared the story and epiphany bridges and how all those things work together. We talked about the hero's two journeys, all the stuff that's from the Expert Secrets book, which you guys are going to love. Then I got done and I was able to bring up Brandon and Kaylin Polland, who last year, they were at last year's Funnel Hacking event and I met them in person there. Then they joined the Inner Circle and I've had a chance to be around them and experience them and their business over the last year. And I wanted them to be at the event, so they spoke. They talked about social webinars and telling their story, which is super cool. Their whole thing is #dowhateverrussellsays, and I think their end thing was give Russell all your money and he'll turn it into more money, or something, which I appreciate. But it was cool to hear their whole story. What I think what Brandon and Kaylin, outside of they're crazy talented as a whole anyway, but showing when they got in a year ago or two years ago when they first got started, they didn't have a ton of money, and they invested in the Funnel Hacks course, a thousand dollar course a lot of you guys already have. They said, “We went through and pushed play and watched thirty seconds and we paused it and implemented that. And pushed play again….and for three weeks we went through the entire course in thirty second chunks.” They heard it, stopped an implemented it. And what's funny is he told me afterwards, that a bunch of people came up and were like, “What was the course you went through with Russell. I want to go through the same thing the same way.” And he told them and they were like, “Oh. I've owned that for a year and a half.” And he's like, “Yeah.” The difference is that they implemented. That's the key, they're the most amazing implementers in the world. They're presentation was amazing. Then we had a break and after that, Jim Edwards came up, my co-host with Funnelfridays.com. And he gave a presentation on Copy Blocks, which was amazing. I think that hopefully for most people it was liberating. Showing wow, this is, I don't have to be a creative writer. I just have to understand how blocks work and copy and how Funnel Scripts works and all that kind of stuff. And Jim made it really fun. He did a great job. He made the whole session really fun and exciting and people loved it. Then when Jim got done, then Stu McLarin came up. Stu is one of the greatest human beings, literally, to be birthed on this earth. I don't know if I can say it strongly enough. Just an amazing human being. He came and talked about membership funnels, which was awesome. And showing the pre-launch process and how he launched his programs, and it was cool seeing his pre-launch stuff. How he launches, 90% is pre-launch stuff that most people, like me, don't even think about. It was like, “Here's a video we launched ahead of time on Facebook and Youtube that got viewed. From here we moved to here…” it showed the whole process which was cool. And From here we launched this funnel and it made 3.3 million dollars and it was cool to show that. Then afterwards I had a chance to come up with Todd and Dylan and we did a special presentation about World Teacher Aide and we talked about coming to Kenya and we showed a video of me in Kenya from last year. And then this time we said, “Look, if you guys want, we're going, if you guys will pay for a classroom you can actually come to Kenya with us and do a special Mastermind.” We had 11 spots that were open and that night we sold all 11 of those spots and I think we had 7 or 8 people on the waiting list, which is crazy. When all is said and done, by the last day we had raised between the money, it was almost, just shy of a quarter of a million dollars, that we had raised for World Teacher Aide from the event, which was insane. What a quarter of a million dollars will do in Kenya, is the equivalent of tens of millions of dollars here in America. There's so many people and kids and communities, lives will be effected because of that. I just, everyone was gracious and giving, which is awesome. After that, we ran down and did our round tables. Which had a bunch of people at round tables and anyone could come and ask questions and it went really, really well. We had a big buffet down there and everyone was eating and partying, asking questions. It was good. I think next year we're going to tweak that a little though. There were pros and cons. The pros were everyone who got at a round table it was really, really powerful. Those who didn't though, they were kind of like, it was hard. And I don't know if we need to get microphones or something. Have people rotate from table to table. Some people purchase a table and sit there for the entire two or three hours and other people can get it. We're going to figure out how to make the round tables a little better. But it was really cool for everyone come out and have a chance to talk directly to the speakers and the Inner Circle members and things like that. It was awesome. That was day number one. I slept really good that night, which was awesome.

Behind The Scenes Of Funnel Hacking Live 2017 (Part 1)

Play Episode Listen Later Mar 2, 2017 18:53

What happened at this year’s event. On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife). And what Russell plans on doing differently at next year’s Funnel Hacking Live. So listen below for the first half of Russell’s thoughts and feelings about Funnel Hacking Live 2017, and don’t forget to tune in tomorrow for the conclusion. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to Marketing In Your Car. But today’s actually a special episode because first off, I’m not in my car, I’m in the conference room and second off, I got this brand new little microphone that plugs into the bottom of my phone. People have been asking me ever since I started this podcast, “What microphone do you use on your phone?” I always just tell them that Iuse the microphone on my phone, which is true until today. There’s this really cool thing, I don’t know what brand or style, I have no idea but I’m testing it out. So if it seems to be good, I’ll let you guys know. It’s so cool, it plugs into the bottom of your iPhone and it’s got this big huge thing on it. I’m excited, I’m trying it out. Hopefully this episode goes well enough and I’ll let you guys know more about this thing, because it’s pretty awesome. So what I wanted to do, I wanted to give a recap of Funnel Hacking Live. I know 1500 of you guys were already there and experienced it and went crazy with us, and for everyone else who wasn’t, I wanted to catch you up on what’s happening and why it was amazing and why you should be at next year’s event. If you missed this one for some insane reason, because there’s no logical reason to have missed it, only insane ones. So if you had an insane reason, I want to give you guys some cool behind the scenes of what was happening. So this year’s event, this is the third year we’ve done it. The first year was in Vegas, we had about 600 people come. The second year, last year was in San Diego and we had 1300 people come and it’s funny because you have to sign a contract for next year’s event before the event, because you have to, because if you’re going to sell tickets for the event you have to know, here’s the venue and dates, blah, blah, blah. So last year we’re like, let’s make it a little bit bigger, let’s do 1500 people. And then we ended up selling out three months early. We probably should have done bigger. So next year’s event we’ve got a little bit bigger place. Hoping that we’re able to fill it. Just so you guys are fully aware, nothing on Earth stresses me out more than events. Filling events is the hardest sell. You’re not just selling, “Hey, you should come to an event.” Because that’s an easy sell. The hard sells are all the other sells someone has to make in their mind. “I gotta ask for work off, I gotta talk to my spouse, I gotta fly, pay for flights, pay for hotels.” All these other things, so it’s not just a simple sell, I want to….usually when you sell something you create desire and people want it and you sell it. This is harder, even if I create desire for it, you still have to go and close yourself on all the other logistics that are a pain. Event’s are scary. In fact, the last time I did an event before Funnel Hacking Live, which I swore I would never do another event after. I think we sold 3 or 400 tickets, and when we got there only…and it was $100 tickets, so I assumed that $100 commitment was enough to get people to show up. I was wrong. We ended up only having 100 that showed up. It was so embarrassing for me. I remember having all these empty seats. I was like, “I will never do another event again.” Then fast forward a couple of years, about the time this podcast was starting, I probably talked about it. There was this new company we were working on called Rippln, and they did their initial kickoff and there was 1200 people, and we ended up getting 1.5 million people to sign up over the 60 days or so. And then there was an event on the backside of it. So I thought there was going to be 30,000 people at this event, I was all excited for it. But at the time, the company hadn’t launched the actual thing that we’d built the hype for. There was a huge loss of momentum, at the event we had 1000 tickets sold. I showed up and we were getting ready to open the doors and went in the hallway and there was only about 200 people out there. We were like, “oh crap.” The guy, Brian, who ran the company was like, “Oh crap. Let’s pull chairs out.” So we sat there, right before the event and pulled 800 chairs out of the room and then we had this huge empty room and then 200 seats in the front and brought people in and did this event over three days. And it was, for me, I was emotionally scarred. I was like, “I don’t know what’s happening, but this is not a good sign.” And sure enough the company crashed afterwards. A lot of wasted energy, time and money on my side that never materialized, but learned a lot of good lessons. That’s the point, right? So because of those experiences, I had this fear of events. I never wanted to do one. So when the first Funnel Hacking Live, after we launched Clickfunnels, people were saying, people started doing meet ups. I was like, “We should facilitate this.” So we decided to do the first one. We were going to sell 600 seats, and I was so scared, panicking about what if we only sell 100 and we have this room for 600? S o finally we did it. We launched it, and we sold out, I think we sold out 2 weeks early, so it wasn’t huge, but we did. We did the event and I remember even the day of the show I had so much fear and anxiety. What if people don’t show up? And I remember even before the event started hiding in the back and peaking through and I was like, “Oh good, the seats are full. Thank heavens.” And then I was able to, we did the event and it turned out amazing. And then last year, same thing. We had 1300 seats sold and I remember the night before we have pre-registration, we only had 200 people pre-register. I was like, “Oh my gosh, nobody’s coming. This is it. This is my greatest fear recognized once again.” And I’m freaking out and went out there and the next morning tons of people registered and we ended up having the entire thing filled, all 1300 seats and then we did the event, it was awesome. So this time, I had the same thing. I wasn’t quite as, I had two successful events now, I wasn’t quite as scared, but I still get nervous. So the event happened and this time we, usually the event’s on a weekend, but to get the hotel space we had to do it on a Tuesday, Wednesday and Thursday, so we all flew in Sunday night, which was nice. We all flew in there and had time to just relax. Then Monday, my wife and I got up and went shopping to go buy clothes, and my team was doing everything, my team is amazing. They’re stuffing binders and getting things ready and all that kind of stuff. So it was kind of nice, they were taking care of that. I was able to go and spend time with Collette, and just get ready for the event and shop. Just kind of mentally get prepared for this thing. And then that night, we had a big VIP dinner for our Inner Circle Members, as well as our certified partners who have actually finished certification. We had a big dinner with them and it was really, really cool. Now a couple things, this will be one of my themes of this podcast. It’s interesting, and I’m going to be vulnerable and let you guys know all my fears and my things in hopes, not that you judge me, “Man, Russell’s a wuss.” I want you to be like, “Wow, if Russell can do it, I can do it.” That’s more of the goal with this. I love being on stage. I feel comfortable in front of 1500 people talking, and I feel really good there. I get really, really scared one on one or even in groups. So even at our Inner Circle dinner, there’s 150 or so people, maybe 200 people, I can’t remember, it was kind of a smaller thing, but tons of anxiety being in that room talking to people. Throughout the event people come talk to you one on one, I really struggle. I feel bad. I had my coaching call with Tara Williams this morning and we were kind of talking about this. I was just like, “Man, it’s funny how comfortable I feel up in front of the stage and how scared and nervous and awkward I feel one on one.” And I feel bad about it. I think a lot of times, for anyone who did have one on one interactions with me. I apologize if I’m super awkward. I don’t know why, I feel nervous. I get really nervous there and I struggle. Which is why I try to hide as much as I can. I try to be out there to take pictures with everyone as well, but it’s really, I struggle with that part of it. Anyway, we did the dinner that night, it was really fun. Bart Miller, who is one of our Inner Circle members who’s transitioning into becoming a fashion coordinator, he designed all my clothes for the week. And he did the same for Alex Harmosian and a bunch of the Inner Circle members. So he was there and had me dressing up all nice. So I was nervous because I wasn’t comfortable in my clothes, completely. And then in this room with these people that I admire. I wanted to make sure they had such a good experience, it gets you nervous. At least for me. But what’s cool, at the end I had a chance to give a quick speech, it was amazing looking out at that room. And I knew most of the people in that room. All the Inner Circle members I know really intimately. I know their businesses, and often times I know their fears, hopes, desires, dreams, passion, all those things. I’m aware of those things, so it’s kind of cool to look out there and realize and look at those guys like, “Man, the ripple effect” That’s funny, because of Rippln, that was our pitch there, but the ripple effect of these people is amazing. And I kind of talked about that like, how cool it is for me and for us as a company that we get to be a little piece in that journey. For me, it’s such an honor. I get a lot of credit for those things and it’s like, no it’s not me, it’s you guys. We provided a tool, some training, but it’s you guys taking that leap of faith to go and do it. Because the tools and training is out there for everybody, but most people don’t do it, and the reason why is there’s so much fear and anxiety and things that happen. Just seeing this room of people who are taking those leaps, it was awesome. That was the first night. We went to bed that night and I could not sleep. I really needed to because I hadn’t slept much earlier, and I ended up being up until 2 or 2:30 before I passed out. The next day started and it was insane. We got there and people were packed. Devon Brown, who is the best MC on earth was MC-ing it, getting people’s energy, he had everyone dancing and it was so exciting. And then we brought the certified partners on stage so everyone could see, “Here are the people who are certified. Here are the people you could hire if you need help with funnels. And if you want to become certified, you want this to be your career, go ask someone from our team because you could be certified. This could be your new career, just like these guys.” We had most of our Clickfunnels team come on stage, so people could see who was actually behind the event. Then after that, I had a chance to get up and it was cool because these events are always fun for because I get to share what I’m thinking about, I’m geeking out about at the time. And it’s usually stuff I’ve shared in the Inner Circle, I’ve shared some of on the podcast, but it’s never been formally presented. So this is the first time I had a chance to formally present the first section of the new Expert Secrets book, which is creating a mass movement. And it was so much fun to share that and walk through the models and show people that. And I think a lot of, I don’t know, I felt like it was for a lot of people, just such a new, exciting thing to see and realize that we’re not just selling things. You are creating a movement. What’s interesting, one thing that kind of made me sad about the event, I know it frustrated some people, in the initial sales letter we had a little section saying I was going to talk about supplement funnels, and I didn’t because of just how things shift as you start growing the event and speakers and some things have to get cut and some things don’t. And that was one that got cut. Someone came up to me afterwards and was like, “I came all the way from Australia because I wanted to learn about supplement funnels.” I was like, “Well I’m not specifically talking about supplement funnels, but this stuff is the same. It doesn’t matter. We are building the supplement line right now and the difference between the first supplement funnel was all a media based thing where we had a really good funnel and drove traffic. But we didn’t build a culture, we didn’t build a following and that’s why it grew and then it went away. It was kind of over. I was like, “With the new supplement stuff we’re doing, this building a mass movement, is the same. All these principals we’re talking about are the same. It doesn’t matter if you’re selling supplements.” I was trying to explain to her and I don’t think she believed me and she was frustrated and walked away. This is the key to all business. This is the key to everything you’re doing. It doesn’t matter what you’re selling, this is still the foundation of how you position an offer and how you treat your customers and how you get them to buy over and over and over again. So I was excited to finally share that and it was just so cool. Then we had a break and after that Todd Brown came up. And Todd is, I always say if you look who are the two guys out there in the market teaching funnels the most it’s me and Todd. Todd’s a lot smarter than me. A lot more analytical I think at stuff and he has a chance to hang out with some amazing marketers. So I love his perspective, he came in and we were talking about the big idea. How do you create the idea behind the marketing campaign’s to get people to buy your thing? And it was fun just to see how he breaks things down and how he looks at things. He’s definitely different than how I look at things, but I appreciate it so much. The way that he views things, I respect him a lot. And it was awesome having him up there sharing his perspective on that. Because I think a lot of people are getting good at building funnels, but they’re missing my first presentation which is creating a mass movement, and the positioning of things, and that kind of stuff. And then Todd is figuring out the big idea. So that was the next cool thing and people loved that. From there we broke to lunch, which I feel like eating is such a waste at these event. We’ve got two hours we gotta block out for lunch so people can go and eat. But nobody needs that. We need to be sitting in a room talking. We let people eat, because I think people need that. Humans have to eat every once in a while. But yeah, we went to lunch. For most of these meals, we bought lunches and dinners and stuff like that for most of the stuff. Because I didn’t want people to have to leave, it’s just kind of a nice touch I think, to help provide those for people. So we fed a lot of people. I can’t remember if we fed people that lunch or not, but whatever. But then after I came back, this is where I had a chance to go into story, which is the next thing. The epiphany bridge, I shared a lot of pieces of that with you. But another cool thing for me, Daegan Smith, who is one of my favorite people in the world, one of my mentors, peers, friends, whatever you want to say. I actually had him come to the event because I wanted him to see a lot of this stuff that I was talking about, a lot of stuff I initially learned from him and then stuff that we talked about what inspired ideas that made me test things and try things. So I had him there, and it was cool because I had to give this cool presentation on story and I got to give him credit for being there. In fact, the Expert Secrets book, most of it is dedicated to him, because it was the foundation for so much of this cool thing that became. It was fun having him in the room to hear that. I was a little nervous, honestly, I was like, “Daegan, I learned tons of this stuff from you and this is where I’ve kind of taken it.” And it was fun to share that. So I shared the story and epiphany bridges and how all those things work together. We talked about the hero’s two journeys, all the stuff that’s from the Expert Secrets book, which you guys are going to love. Then I got done and I was able to bring up Brandon and Kaylin Polland, who last year, they were at last year’s Funnel Hacking event and I met them in person there. Then they joined the Inner Circle and I’ve had a chance to be around them and experience them and their business over the last year. And I wanted them to be at the event, so they spoke. They talked about social webinars and telling their story, which is super cool. Their whole thing is #dowhateverrussellsays, and I think their end thing was give Russell all your money and he’ll turn it into more money, or something, which I appreciate. But it was cool to hear their whole story. What I think what Brandon and Kaylin, outside of they’re crazy talented as a whole anyway, but showing when they got in a year ago or two years ago when they first got started, they didn’t have a ton of money, and they invested in the Funnel Hacks course, a thousand dollar course a lot of you guys already have. They said, “We went through and pushed play and watched thirty seconds and we paused it and implemented that. And pushed play again….and for three weeks we went through the entire course in thirty second chunks.” They heard it, stopped an implemented it. And what’s funny is he told me afterwards, that a bunch of people came up and were like, “What was the course you went through with Russell. I want to go through the same thing the same way.” And he told them and they were like, “Oh. I’ve owned that for a year and a half.” And he’s like, “Yeah.” The difference is that they implemented. That’s the key, they’re the most amazing implementers in the world. They’re presentation was amazing. Then we had a break and after that, Jim Edwards came up, my co-host with Funnelfridays.com. And he gave a presentation on Copy Blocks, which was amazing. I think that hopefully for most people it was liberating. Showing wow, this is, I don’t have to be a creative writer. I just have to understand how blocks work and copy and how Funnel Scripts works and all that kind of stuff. And Jim made it really fun. He did a great job. He made the whole session really fun and exciting and people loved it. Then when Jim got done, then Stu McLarin came up. Stu is one of the greatest human beings, literally, to be birthed on this earth. I don’t know if I can say it strongly enough. Just an amazing human being. He came and talked about membership funnels, which was awesome. And showing the pre-launch process and how he launched his programs, and it was cool seeing his pre-launch stuff. How he launches, 90% is pre-launch stuff that most people, like me, don’t even think about. It was like, “Here’s a video we launched ahead of time on Facebook and Youtube that got viewed. From here we moved to here…” it showed the whole process which was cool. And From here we launched this funnel and it made 3.3 million dollars and it was cool to show that. Then afterwards I had a chance to come up with Todd and Dylan and we did a special presentation about World Teacher Aide and we talked about coming to Kenya and we showed a video of me in Kenya from last year. And then this time we said, “Look, if you guys want, we’re going, if you guys will pay for a classroom you can actually come to Kenya with us and do a special Mastermind.” We had 11 spots that were open and that night we sold all 11 of those spots and I think we had 7 or 8 people on the waiting list, which is crazy. When all is said and done, by the last day we had raised between the money, it was almost, just shy of a quarter of a million dollars, that we had raised for World Teacher Aide from the event, which was insane. What a quarter of a million dollars will do in Kenya, is the equivalent of tens of millions of dollars here in America. There’s so many people and kids and communities, lives will be effected because of that. I just, everyone was gracious and giving, which is awesome. After that, we ran down and did our round tables. Which had a bunch of people at round tables and anyone could come and ask questions and it went really, really well. We had a big buffet down there and everyone was eating and partying, asking questions. It was good. I think next year we’re going to tweak that a little though. There were pros and cons. The pros were everyone who got at a round table it was really, really powerful. Those who didn’t though, they were kind of like, it was hard. And I don’t know if we need to get microphones or something. Have people rotate from table to table. Some people purchase a table and sit there for the entire two or three hours and other people can get it. We’re going to figure out how to make the round tables a little better. But it was really cool for everyone come out and have a chance to talk directly to the speakers and the Inner Circle members and things like that. It was awesome. That was day number one. I slept really good that night, which was awesome.

SFR 38: My Day 1 of 3 'Funnel Hacking Live 2017' Notes

Play Episode Listen Later Feb 27, 2017 28:06

Click above to listen in iTunes... Russell Brunson, Todd Brown, Brandon and Kaelin Poulin, Jim Edwards, and Stu McLaren... What's going on everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Now, for the next three episodes, I'm actually going to do ... This episode will be day one of Funnel Hacking Live, and I want to go through and show you the lessons I learned, and kind of what some of the speakers were doing and sharing with us. And then, obviously, next episode will be day two, and then day three. So the next three episodes are going to be a bit of an overview of the things that I learned. Let's kick it off. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right guys, now the first thing you'll probably notice is that my voice is shot. I am completely humbled by the number of you that I met who listen to my podcast. It was so awesome. But I met so many of you. I was totally touched, also, by the number of you ... I mean, I was not expecting gifts, but a lot of you guys ... Anyways, I'm saying thank you to those of you did that. That was very nice of you and I appreciate that a lot... I pretty much talked for three straight days and my voice is totally gone. I was going to do these last night while it was all even more fresh in my brain, but I was like, "Gosh. I can't even ... I can't even ..." You know, anyway. I was like, "Maybe if I go to sleep, everything is going to be better, and I'll wake up in the morning, my voice will be better." It's not. It's actually worse. I'm probably going to lose my voice, 100%. Anyway, that's okay. Here it goes though, all right, so you just have to, I guess, deal with that. I'm going to go ahead though, and I'm going to let you know the things that I learned, the big takeaways from Funnel Hacking Live. Now, understand that what I'm going to do here, it's not going to give justice at all for what really happened. But, this is more the tactile stuff that I'm going to go over. The very first day that we had ... Gosh, it was such a good event. Oh my goodness. Everyone was going nuts, so crazy. Totally got my picture with Tony Robbins, which was crazy cool. That guy is huge. Anyway. I'm not a small guy either, but man, he was like a full two heads taller than I was. Anyway, all right. So hey, the very first day we had Russell Brunson speak, obviously, then Todd Brown came in and spoke. Russell spoke again about something so good, and I could see everyone going like, "Crap. I need to redo how my whole product works now that I've heard Russell speak." Brandon and Kaelin spoke. Jim Edwards spoke about copies. Stu McLaren came in and taught about membership sites and how to make millions of dollars with them, it was fantastic, it was amazing. Then we had huge round table discussions, and honestly, that's ... I really lost my voice from the majority of, really, two things. When people walked in the door for the very first day, I mean, music was bumping. I mean, it was so loud, it was awesome. The stage looked incredible; it was so much bigger than last time, which none of us could really believe. We were like, "Oh my gosh, this is just amazing." Melanie and our team did fantastic. It really, really went well. Just, I can't even ... It's hard for me to describe everything that went on there. But I ... As people walked in the door, I was screaming, "Yeah, what's up? It's game day baby," as loud as I could, slapping, giving hand-fives to everyone that came in. I'm pretty sure I started bruising my hand; it actually really started hurting. But it got everyone jazzed up and in state as they walked into the door, which is awesome. We wanted the energy levels to go up, because it pulled them out of their comfort zones. I try and do that a lot of times when I'm learning things, even on my own. All right, so Russell first spoke about creating a mass movement. These are really chapters that are hardcore in his new book. But the main point is that you really need ... You got to have three things in order to create a mass movement. The first one is, you need a charismatic leader. Second one, you got to be able to have ... There needs to be a cause. Then the third thing, I think it was a following... Crap, I should have brought all my notes with me as I was doing this. But, anyway, it was so good, because he started talking about ... This is way beyond product creation, right? Most of our audience speaks, and talks, and is focused solely on, "How do I create the funnel? How do I create the product?" Right? He's like, "Okay that's good, and you guys are getting really good at that as a community. But the next step is really, how do you get people to it." Right? Joe Polish, this reminds me of one of Joe Polish's courses, but he's talking about how marketing ... You think about sales, sales is what happens face-to-face, in front of people. I think that I've mentioned that before in this podcast. Imagine standing in front of somebody, that's how you sell them, right? But marketing is what gets them in front of your face, right? That's what turns their feet and gets them standing in front of you, and that's really what Russel talked about first. Very tactile, how to do that, how to construct the message, how to get it and put it all together. Really, really cool. Then we had a quick break. Then Todd Brown came in and he talked more about the big idea, and this idea that you could latch, go back in history and look at other marketing messages that were killing it, and just tweak those messages, and he showed you how to ... Again, the whole thing was extremely tactile. I saw someone post, and they were like, "I learned no actual hardcore strategy." I was like, "Man, you must not have been freaking in the room then, because you're the only person who said that. Ever." I don't even ... Everyone I've been talking to is like, "That was the best thing I've ever ... That's the best event I've ever been to, related to business, ever. Across all business, not just marketing, in general." I was like, "Yeah, it's pretty cool." We worked our butts off for it, so we're super glad that you guys liked it. But Todd Brown talked more about how to actually get that big idea, right, the one thing, and how to construct it. The big takeaway I got from him is that the creativity that your business requires is not in you. It's not. He said, "You have got to be obsessed with the market that you're in. As you dive into the market, and as you figure out what pieces are missing, the creativity comes from the market, not from you." If you're sitting there and you're not reading books, and you're not digesting things, and you're not there trying to get better and get your craft down, you cannot conjure the amount of creativity needed, that your business needs. I was like, "That's so key. My gosh." I started thinking back, and I was like, "Holy crap. He's totally right." Any time I've ever made a product that really has done well, it's because I have been obsessed with that market. I found out exactly what the pain points were, which essentially told me what to build. It didn't come from me. There was ... I actually wrote an e-book when I was in college, and I talked all about this, that man, essentially you don't need to be creative. That is the number one thing that entrepreneurs come out and they're like, "I got to create something totally new." It's like, "Ugh." Anyway, I'll talk about that some time later... But I wrote an e-book that talks about ... I call it "Product Big Bang Theory", which is where these new ideas ... I was like, "Oh, I got to create something totally new," and it's like, actually the market might not even be ready for that. Let's say you actually did pull that off, which is super rare, that something you just made was totally new, not influenced by anything else, that's rare. That doesn't happen very often, right? It's more about product evolution. Right? You look at current states of things and you make an improvement on the way things are, and sell the solution. Then the next person comes along, he's like, "Well that's cool. That brought me up to here. But, now let's go ahead and let's elevate it again." Why are there so many freaking iPhones? Right? That's exactly what product evolution is. That's how huge money is made. Not by product big bang theory; half the time the market doesn't even accept it, you know what I mean? Anyway, I'm getting sidetracked, but ... Okay, that was the first half of the day. It was so good. Then Russell came back on and he gave a speech about how to sell pretty much anything, without selling anything. That was his headline. "How to sell almost anything without actually selling anything." He talked about this concept of ... Okay, right now, you listening, right, think about the industry that you're in right now. Think about it, and think about what it took for you to become an expert in that industry. If you don't feel like you're an expert yet, just keep learning. Right? Keep learning, and the fastest way I know to learn is to teach. Right? This podcast also helps me, guys. It helps me sharpen my craft. Right? Sharpen the saw and get better, and better, and better... I always tell people to get a coach, because it accelerates your learning, and then be a coach, because it solidifies it. Get a coach, be a coach. Get a coach, be a coach. Get a coach, be a coach... That's what I gave my closing speech on at graduation, when I graduated. Anyway. He goes through and he starts saying, "Look, as you came into this industry, whatever it is that you're in, you loved it and you started learning all the vocab from that industry." Sales funnels, auto-responders, SMTP, right? All this crap, no one know what that is if they're not in here. You go out, you get so excited, and the first person who you think is even remotely a good fit for a sales funnel, let's just use that as an example, you run up to them and you're like, "Sales funnel. Auto-responder. SMTP," and they're like, "Ah." You know, we call it technobabble... Technobabble's this thing that will kill the sale, always. The point of Russell's speech on that is that he said, "You need to go back to the time where you had the epiphany, personally. Right? That you needed a sales funnel, and you have to tell that story in a way that gets them in the same state, to have the same epiphany that you did. And then you don't have to be selling anything." Suddenly they'll have the epiphany. They'll realize, "Oh my gosh. I got to have a sales funnel now." You know what I mean? For me, because of the origin story, right? My origin story ... I've said this before, so I'm not going to go into it, because it's a big story. Right? I was in college, I was trying to make a lot of money on the side, and I was doing all right at it. I was getting hired by Paul Mitchell, the hair school. I was driving tons of traffic for them. We were building websites for some of their rising celebrities. Funny, because it was in the middle of my marketing class. We walked up to the teacher and I was like, "Hey, I don't want to come back to your class ever again. I'm already doing this stuff." He's like, "Cool. Just show me a deliverable at the end." So I went and I worked for Paul Mitchell during those hours, three hours a day, driving lots of internet traffic for them, and I could get huge volumes of traffic. I was getting all these people, all these ninja waves, white hat and gray hat stuff. We were getting lots of website visitors for Paul Mitchell there. I realized I could get tons of traffic. But I kept looking at the numbers, and they're like, "Okay, we're spending extra money on this traffic that's coming in. We know we're targeting okay, but why aren't people converting? How do I actually know that these people are making me money?" Right? It's a brick-and-mortar story. That was the big challenge, bringing them from online to offline, and walking into their stores. Right? That's when I realized, there was a skillset out there that I did not have, and that's what ultimately led me to getting all over the internet. I was like, "Oh my gosh. How do I do this? How do I do this?" That's when I ran into "DotCom Secrets" and Russell Brunson. That's how I did it. Anyway, that was the whole point of that though, is that you need to go back to ... start categorizing, start ... Sorry. I'm getting ahead of myself. Start indexing. I should say that, that's probably a better way to say it. Start indexing your stories. Okay? Russell told way over 40 stories in each one of his presentations. It's not because he's just sitting there telling stories, it's to help us. Now that you know, okay, watch what he does, watch what he does in his Snapchat. That's a huge, long, slow story that's going on. You see behind the scenes of what he's really doing in his own personal life. Right? That gets the attractive character up... He tells stories in his podcasts. He tells stories, and it's to help people have the same epiphany of need for what he's selling. Right? That's exactly what it is. That's exactly what he's doing, because he doesn't like hard closing people. He's not even that good at that. I'm not either. I'm not very good at hard selling... It's like, when I was doing door-to-door sales, that was one of the things I sucked at. I was like, "Man, I could come up with a sweet offer, but the best way to sell without selling is story selling." That's what we call it, instead of storytelling... Anyway, so we're going to keep going on. Then Brandon and Kaelin Poulin came up and they talked about social webinars, and they talked about how they spend a thousand dollars getting Russell's Funnel Hacks class. I'm sure you guys have had the Funnel Hacks class, you've gone through it, you know what it is. It's the, "My weird niche funnel that's currently making me 17 grand a day," which, that's very low compared to what it is now. But, anyway, they went through, though, and they started saying, "Hey, I got the thousand dollar thing, and all we did is we played Russell's thing for five seconds and then we stopped, and we implemented exactly what he was saying. We paused the video." He's like, "Sometimes it would take us hours to get through this set that he just showed, and we'd play the video for five seconds, then stop." Russell wanted them up there ... Sorry guys, my voice is shot. I'm trying to do the best I can here. Okay? But Russell wanted them up there to show you guys that you can go just follow Russell's path, and just pause the video. Just pause it, do what he said. Pause it, do what he said. The first year they did that, they turned that thousand dollar investment into 300 grand. The second year they did that, which was 2016, they turned it into 2.3 million. Right? Every time they saw Russell do something on social media, they paused the video and immediately did it. Right? I mean that day, they got it done, and that's how they did it. They didn't know anything about tech stuff. I know way more about click funnels than them. Right? The point was implementation, was getting out there and just doing it. Right? They used social webinars to do that. That was the name of their speech. They would stand up, and one of the cool takeaways I got from them was they said, "Hey look, if you can do it afraid, you'll be able to make it." Meaning, it's scary sometimes to do this stuff. You're like, "Oh, I don't want to do the webinar. I don't want to get out there. I don't want to be myself. I don't want to do a podcast when my voice sucks." You know what I mean, like right now? They said, "If you can do it afraid, people will sense that, they'll bond with you even more, and you'll be able to just take action and just get it done." It works out for everybody. Let me keep going here. Then there was a break, and then Jim Edwards came in and he taught about copy. Now, he is the creator of Funnel Scripts. If you guys have never used that software, fantastic software. You go in, and he basically says, "Hey look. Look, copy is not written, it is assembled." All the top copywriters in the world understand that there are elements, there are fill-in-the-blanks, for whole sales letters. Right? Everything. If you need to change your sales letter a little bit, he's like, "Think of it like Legos. All right? You take one little Lego out, and you stick another one right there to complete the sentence." You know, how to blank without blank. You know, how to make a million dollars without leaving your house. You know, how to blank without blank. Over and over again. But that works for all copy, it's not just for headlines. It works for ... He said, "I became a great copywriter when I realized that, that copy was assembled, it's not written. You are not a copywriter, you are a copy-assembler." You might think, "Okay, wow. That's not ... Is that a big enough golden nugget to actually make a speech on?" Well, then he started going through, and he started showing us how ... I mean, this is how Funnel Scripts works. If you ever used the software, it's these inputs that you toss in, and it spits out all your sales copy. At the end, he said, "Hey. The best copywriter that I ever hired, ever, is me." He's like, "If you really want to get amazing at copies, Funnel Scripts is a great launch pad. It will get you there very quickly, but you have got to learn how to assemble it on your own." He gave all the funnels, and all the scripts, and all the fill-in-the-blanks that we would ever need for any type of copy, ever, while we were there. It was a really huge value. Most the speakers gave something ridiculous at the end. It was really nice. Just, tremendous value the whole way. Okay, then Stu McLaren came in. Guys, if you don't know who Stu McLaren is, this guy's one of my heroes, second to Russell, okay? What Stu does with his time, is he goes out and he has something called World Teacher Aid, and any time you ... Some of you guys ... We were actually shocked at the number of people that did not know this. When you click 'Add New Funnel' in ClickFunnels, and you build the funnel, as soon as 100 visitors hit that funnel, a dollar automatically gets donated to World Teacher Aid. Well, we presented him with a $76,000 check while he was here. Literally 100% of all the money that comes into World Teacher Aid is used for building schools in Kenya and Africa. They've built like 11 of them now. Anyway, it's really, really cool, really touching. But we were like, "Holy crap, 76,000 funnels with 100 people came in." That's what that means. Oh my gosh. But he came in and he talked about membership funnels. What he does, is he goes through and he says, "Okay, I'm going to make a sweet membership site, but I'm only going to spend 2 weeks out of the whole year running it." You're like, "What the heck?" He goes in and he says, "Okay. I'm going to go in and I'm going to, on week one, let's have an expert come in and teach something. On week two, let's do a live Q&A about it. On week three, let's do some kind of blog or post, or something like that, some other tangible item that they can go learn from. Then on week four, we'll do some other behind-the-scenes video. Like, 'Hey, this is how I really do it. These are the little hacks I learned.'" And that's what he does. If you look at those, week one, two, three, four, the only two pieces that you have to do ahead of time are getting an expert to come in. He flies everybody in. In two days he interviews, back-to-back, to back-to-back, to back-to-back, to back-to-back, 12 of them. Right? Pre-loads 12 months of content, gets it transcribed, puts it in the membership area, puts it on a drip thing so that it goes out for them after 30 days, after 60, 90, the whole way through the year. Then he creates the blog post for it, same thing. He gets the whole thing set, and then he presses go. The way that he makes $7 million a year off of membership sites, where he only runs them a couple weeks a year, is by the way he handles the cart. He does not leave it open cart all the time. He leaves it as seats. He's like, "Look. I treat you guys like students. I really do want you to know." So rather than these huge ups and downs in his membership sites, he will literally just ... It's like stairs, steps. It's a little up, and up, and up, and up, and up, and up, and up, because while the cart is closed, while people can't get in, there's a waiting list. If there are times when he knows he wants a little boost in the revenue or he might lose some numbers, he just goes to the waiting list and says, "Hey. Look, a seat is going to open up. If you guys want to jump in, go for it," and he'll get a little boost in the sales. That's how he handles membership sites. I thought that was a really great takeaway, and I just wanted to share that over to you guys. Anyways, after that, Russell is taking people to Kenya if they buy a school. We're just trying to raise money for charity. But we don't any of that, obviously. That's literally straight for charity. Then there were huge round tables at the end. It's like non-stop talking. It was awesome. It was really fun to talk to you guys, because half your questions are tactile, "Hey, how do I do this in ClickFunnels?" Then the other half are strategy like, "Hey, how would you sell this?" I got to sit down with so many of you and draw out funnels, and show you how I'd do this, and the ways we've seen it work. You guys know I've built over 140 sales funnels with Russell in the last 11 months. Way more than half of them have been all on my own. You know what I mean? Right at the beginning it was like, "Hey, build this funnel," and then I'd go out and I'd build it, he'd destroy like 90% of it. Well the percent that he's destroying is going smaller, and smaller, and smaller, and smaller. Until finally, the last six months has been like, "Okay, cool. Hey, just change the headline just a little." That's it. I was like, "Holy crap. That's so cool." But it's really fun to sit down with you guys and just start showing all these cool things we've been doing. Hopefully next year we get a round table. That's what I'm hoping for. Don't tell Russell, but tell Russell if you want to. Be like, "Russell, Stephen, why aren't you speaking? Why aren't you at a round table?" I was like, "Well, it's not my company or my call, so I'm not ... " Maybe next time I will. Anyways. Guys, that was the first day. We were there until midnight, and then we got back up. We had our meeting at 7:30, and then huge hand-slapping times the whole way, high-fives coming on in. It was awesome, again. Anyways, that was the first day. Hopefully something in there I said was of use and of value to you. Very, very awesome. I want to encourage you guys right now, if you want to ... I think we sold several hundred tickets for 2018. We sold almost 100 for 2018 right before this event actually started. But then during this event, we sold another couple hundred tickets. Anyway. There are 35 tickets, 35 seats, available for our next conference in 2018. It's going to be at Disney in Florida. We already got the resort, everything's done. The contracts are signed. We are going to freaking Disney... The early-bird price right now is 697. I think you can go to funnelhacking.com ... Well you can, I built it. Go to funnelhacking.com. You can only buy single tickets right now, not two. But, just so you guys know, a little inside track here, they are going to raise the price significantly higher for this one. Half of it's just because of demand, and because we bring in people like Tony Robbins. You know what I mean? That is not cheap. I am legally not allowed to tell you how much money it was, but holy crap. Get your ticket now, is what I'm telling you to go do. I'm not pushing an affiliate link, I'm not telling anything else, I just would love to meet more of you guys. About 75% of the room raised their hand when they asked if this was their first event. I think it's because you guys were listening. Anyways guys, fantastic time, and again, next two episodes, I'm going to go through the next two days here. I think you guys are going to like this. It got even cooler. I can't even believe the first day was just so freaking awesome. The first day, when Russell and I were talking about it and going through it, we were going through slides ... I made so many images for his slides. It was a lot of fun doing it with him. But, we realized that the first day is so foundational for the remainder of the event. All right? It had less to do with, "Hey, make this tweak on your funnel here and get an increase in conversions." That's not what the event is about. The event is about how to sell. The event is about how to actually be the business owner. It's about how to outsource. It's how to craft your message. That's really what this was all about. Okay? I saw a blog post from some guy, Billy Gene, and he was like, "This was the worst thing ever. Day one went by, and he didn't go through any tactics." I was like, "Are you freaking kidding me? What he just laid down there means you don't have to strong sell anybody else ever again, ever. All right? I don't like doing that. I'd rather put that on autopilot through a funnel, and he just told you how to do it." No tactics, my butt. Anyway. Okay, don't get me started on that, because what he put out there, there's nothing else from that event ... There's nothing else you could learn that was so valuable. It's pretty much more important than the offer. I have watched Russell ... Just so you guys know, and then I'll end this podcast. I have watched Russell, many times, not know a thing about the person's product, but because he asked certain questions, he knew how to sell it. Did you just have an epiphany? Because you should, about your own products. Some of you guys are so obsessed with your product, but you are not obsessing on how to sell it. They're different things. They're totally different things. Right? One, you've got, let's say ... I was asking someone at the event, I was like, "Do you know what's in a Campbell's Soup soup? What are the ingredients?" He's like, "You mean like all of them on the back?" I was like, "Yeah." He's like, "I don't know." I was like, "Then why'd you buy it? You don't know everything that's in it? Oh my gosh. You're crazy. You're nuts." I was like, "Now is that really that crazy or nuts?" He's like, "No." I was like, "You are thinking that everyone is going to look at all the ingredients in your offer, and all the little pieces, and all these things. That's true; the offer needs to deliver, it needs to be awesome. It's got to be amazing. But, just as important, if not more, in fact, I would say even more, you have got to obsess on how to sell it." I say, "Okay now, can you tell me what a Campbell's Soup label looks like?" He's like, "Well, yeah," and he goes through. I was like, "Okay, now why is that?" He's like, "Because they spent so much more time ... Okay, the ingredients list is on the back of the can, even. Right? That's not the highlight." However, it is the product; it's got to be there. But the message, what people see, the thing that pulls people in, right, the message they put on TV of you drinking this soup while you're sick ... Those are stories. That's how everything's sold. Anyway, I was trying to tell some of this, "Understand what I'm saying to you, that the product is important, but you have been obsessing over your product for the last several years." I knew he was. I was like, "Stop. Okay? It's time to obsess on the message. It's time to obsess on your culture. It's time to obsess on all the little analogies you're going to tell, and inventory your personal stories so people get attracted to you. Let's say your product got shut down, or you lost something, or whatever, that way people still know who you are." Does that make sense? That's the important of this, and that's really what day one was. Anyway, it was a long podcast guys, but hopefully you guys liked that. Hey guys, seriously, again, I would go get the ticket if you haven't. I'm so excited to show you guys day two and three. Holy crap. All right guys, talk to you later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

SFR 27: People Do NOT Buy On Price...

Play Episode Listen Later Dec 23, 2016 18:51

Click Above To Listen, Or Listen In iTunes: All right, all right. It is December. There is snow everywhere. I'm actually from Denver. I'm living in Boise, Idaho right now, which is where the Click Phones Headquarters are. I actually live like a mile and half from the office, I'm really close to it. Most of the time I'll walk or ride my motorcycle or something like that, but it has been so icy out. There's no way you're going to get me on a motorcycle. I want to, I'm a little bit of a daredevil, but there's no way I'm going to. Anyway, I have not been riding a motorcycle. I've been walking a lot. I drove today, luckily just because it's so freaking cold out. There's not as much snow here like there is in Denver, but it's just as cold, oh my gosh. Anyway, I'm really excited. I love December. December is awesome. Christmas is amazing. I don't know, I love the whole time of year, I love commercialism, I love ads, I love people trying to sell me stuff. I'm kind of weird like that. Not a lot of people like that. I had this tradition when I was in high school, I would wear a Santa hat every single day to school the whole month of December. You might think of that and you're like, "All right, that's kind of cool. Awesome job, that's neat. You're a teenager, you can pull that off." It's funny because I've totally been doing that as an adult and you don't get the same effect as when you're a kid. People look at you like, "Hey, you must be going to a party.", or "what?" I've actually been wearing my Santa hat every single day to work with Russell. He'll be sitting right next to me and I've got this Santa hat on and we're Skype calling with people and video conferencing and things like that and I'm wearing this Santa hat. I know Russell thinks it's hilarious, but I don't think everyone else has thought the same thing. Anyway, kind of funny and I'm wearing it right now. It keeps your noggin warm. It's kind of awesome. I keep my hair pretty short because of the Army, so it keeps my dome piece nice and warm. Anyway, I am very ... What am I trying to say here? I am very, very serious though when I say I do love the commercialism. As far as what the meaning of Christmas is supposed to be, things like that, it messes with that, but I like sales so it makes sense why I like the commercialism part of it. It's funny because I went to Kohl's and I was walking through Kohl's. You get out to the checkout line, and I had a huge lesson from Kohl's, thank you very much Big Brother Kohl's. I walked out and I was at the cashier. I hand him just a few shirts that I was getting. It was like $50 and at the end of it they hand me this receipt and they go, "Congratulations, you saved $153 today." I was like, "What the heck? Okay, thank you.", and I just walked away. I went and I showed my wife and I was being all cheesy about it, you know, big hyperbole. I was like, "Guess what, I saved $153 today by spending $50." She was like, "Oh my gosh, that's so awesome." I love that psychology. It's like, wait a second, so I saved 153 by spending 50. This is the save by spending mentality. It's really clever. They don't tell you how much you spent, they tell you how much you saved. I've actually been going back to each one of my sales funnels and at the end of the page, on the confirmation page, I show how much they saved. There's a receipt on how much they spent, but I specifically say on there, "Congrats. Thanks so much. You saved ...". If I can't put a dollar amount I at least put a percentage, you know, "You saved X and X percent." I make it the difference between what my down-sales were and the deals I was giving and the funnel, things like that. It's actually been really cool. I recommend to all you guys, you guys go back and start doing that. Toss in some kind of save thing that's kind of a positive reinforcer after they've spent money, not just the fact they got to product. Need some more positive reinforcement. I was thinking about how cool it is. I was thinking about all the different courses I've gone through. I think it's Frank Kern, Frank Kern has got this course, I think it's Millionaire Marketing Formulas. I think that's the name of the course. In there ... Actually it may not be that one. Anyway, whatever. He said "credibility doesn't matter nearly as much as believability." That's why you have testimonials and things like that. Credibility does not matter nearly as much as believability. For Kohl's, that's the only part that kind of left a little dirty taste in my mouth is these guys were saying I saved $153 on a couple shirts. I can see in some stores how you would spend that much money on it, but for Kohl's it's not like it's the crazy upscale places they go to. It's almost not believable. They're leaning on credibility. To me it's like, "Ugh, everyone knows what you're doing and it's really dirty feeling." You know what I mean? That's kind of the feeling that comes out with it. If they brought that price down a little bit, "You saved $153", what the crap, I wouldn't have spent $153 on two shirts anyway. I guess if I saved, I would've spent $200. I would not have spent $100 on each one of those shirts, they're not that nice. It's just a couple of tee shirts. Make sure that what you're doing ... Anyways, those different things started popping through my head as I was at the checkout line. I was like, "That was not that believable. You're leaning on credibility and it's not nearly as important." Kind of the cool part that Frank Kern says about that is "The way you establish believability really, really quickly is through testimonials.", especially if you're going to do some kind of price thing like that, like, "Congrats, you saved $153", have somebody else say that, a third party. Bring somebody else in. Anyway, I think it was also from him, yeah it's from Frank Kern, he said, "Value needs to be greater than your price." I'm sure you guys have been to my main site, salesfunnelbroker.com. If you haven't you can check it out. You'll see on there that I give away the actual site, the one you're going through, as my front-end hook to get your email address. I know if a lot of you guys have got that, I mean hundreds and hundreds of hundreds of people a week right now are getting it because that's a big deal. Every time I build a sales funnel for somebody I charge at least $10,000, and I'm giving you the entire thing away. That's just for a funnel that I charge at least $10,000 for, that's just for a funnel. I'm giving you an actual website that I built inside of Click Funnels. I'm not going to lie, that took a lot of extra time, usually more than it takes me to build a funnel. I spent well past 200 hours on that site and I just gave it to you for free. The value needs to be greater than the price. I'm giving away so much value. I've got a ton of people who've been coming to me the last little bit and they've been saying like, "Hey, thanks so much. This is ridiculous. I can't believe you're giving away that kind of value. That's super nice of you." Think of that in your own business. Think what you can give just for free just because. That goes through the nine mental triggers like Jeff Walker talks about. There starts to become this feeling and this need to reciprocate. If someone walked up and they said, "Hey, here's a car.", you'd be like, "Holy crap.", you would want to go buy them lunch at least. You want to go back and give them something. It's very much the same kind of mentality and that's the way that I get a lot of people into my world. I just give stuff away for free a lot. Things that you should normally be charging, that's the key with it. When you're going through and saying ... That's kind of where the rub was with me on this Kohl's thing is that it needs to be believable. There needs to be this spot like, "Wow, he's giving this away for free and he should not be." That's the feeling that I need people to have, and it's been happening. It's been really cool, I've got several ... Last week was really awesome, you guys. It was like one person a day came out on Facebook or wherever, sent me a message and they're like, "Dude, your podcast is helping me like crazy." I got several of them. One was like, "You're helping me get through the days, helped me get through work. I really appreciate it." Another awesome listener said, "Hey, I can't believe what you're doing, all the value you're giving away and how many businesses you've probably saved from what you're doing." It's just been really, really cool because I was nervous as heck to launch the podcast. It's like, "Man, do I've got enough cool stuff to say?", you know what I mean, all the feelings that you'd probably have if you were launching a podcast also. Really, really awesome though. Anyways, as you go through and you start to craft discounts that are all around us right now inside the month of December, you've got to make sure that they're believable and you've got to make sure that the value is greater than the price at all time. What happens if you don't do that is you will never have repeat buyers again. One of the reasons I have such huge repeat buyers, which is so true, the reason why is because all these people are seeing, "Oh my gosh, he's trying really hard to put out value as much as he can." The moment that I turn the table and instead start to take as much as I can and try to nickel and dime everybody on every little thing ... I've got free funnels available, I've got free sites available, I've got stuff that I should normally be charging a lot of money for. People are using them in their business, it's awesome. They'll send me screenshots, they'll send me URLs. It's really cool. Now the next time I go out and I say, "Hey, I've got this cool WordPress Blog thing", or "Hey, there's this really cool thing called Funnel Scripts. If you use my affiliate link I'll give you lots of these bonuses for free", things like that. Next time I got out and I say that, next time you go out and you say that, it's going to be a lot easier for people to buy from you and not get upset by that fact that you're asking them for more money. You know what I'm saying? I know you guys have all been in a situation where people just nickel and dime you and it drives you crazy. Allegiant, have you ever flown on Allegiant Airlines? They're totally like that. It's like, "Hey, come get this really cheap flight. By the way, just selecting your seat I'm going to charge you $15. By the way, just walking up to the gate without already having your own ticket in hand, another $12." This is how they do it. It's clever. They up-sale the crap out of you, but it's too many up-sales. It would be like having a sales funnel with 15 up-sales in the middle of the funnel. I would get pretty pissed off by the end of it, feel like, "No. No. Freak, no. Stop it. No." That's the feeling that I get when I do it. Anyway, I've been reflecting a lot on this past year and the cool things that have gone on and trying to just pump value into the marketplace. I've always believed that if I just pump as much value into the marketplace and just give, give, give, my own income goes up. That's the big lesson that I've learned this year because it's so true. At the beginning of every year I make a video that says what my goal is for the next year. I put it on Youtube and I put it out there publicly so that people know what it is that I'm trying to do. It holds my feet to the fire a little bit more. It keeps me more accountable. Plus, it's kind of cool for people to see. Anyways, I've done this two or three years now. A lot of it is financially heavy goals. That's the nature of the video. I'm excited to make the next video because I hit my goal. When I made it a year ago it seems really lofty, really, really big, super huge, and I hit it. I've got several assets now that bring in at least $1,000 a week each. At the beginning last year, it was a year ago I can't believe it. I remember I was still in college at that time and I was like, "I'm going to do this. I'm going to figure it out. I'm going to try and make $4,000 passive income a month." I have far surpassed that. I surpassed that like halfway through the year. I was blown away at how quickly it happened. I was like, "Oh my gosh." Please, understand I'm not bragging. I just want you to know that I'm about to put that video out. I'll drop an email out to you guys as soon as I've got it. If you're not on my list just go opt into anything on salesfunnelbroker.com and I'll drop it over to you, or just go to salesfunnelradio.com, you can opt in there and same thing. Go be public with your goals. It's one of the freakiest things on the planet. When I first started it like two or three years ago, it's been awesome. Everybody knows that's what I'm trying to do now. People help me by not getting distracted. I'll go do something with the Army and they all know what my goals are. They're like, "All right, hey, no one bother Steve tonight. He's got to work on his business stuff.", and they're serious about it. That's nice of you guys, appreciate that. Family members or friends, whatever it is, you will brand yourself so quickly. If you have not figured out what it is you really want to be doing in this, you will be forced to very quickly because your goal is now public and everyone knows about it. It's exposing. It makes you really vulnerable. Anyway, there's one last little quote here I wanted to toss in, make this episode a little bit faster. I've been going through tons of courses. I'll get these courses, sometimes they're kind of pricey, but I listen to them on two time speed, usually while I'm at the gym or walking to work or driving to work or whatever. There's just been really cool stuff. That Kohl's experience set off a lot of stuff for me. Credibility doesn't matter nearly as much as believability, and you become believable by just putting a ton of testimonials out there. That's a Frank Kern thing. Then he also said, "Value needs to be greater than your price.", all the time. That's how you get repeat buyers. If you don't, you get one time buyers and you'll never get them to repeat buy again if people think you're ripping them off or it's just not quite believable enough. The third thing here I wanted to point out is another quote from Joe Polish. I really like Joe Polish, I think he's awesome. He said, that "People don't buy on price." We think we do. We start to look, and especially certain types of buyers, they'll say, "Hey, give me the cheapest thing", or say, "Hey, give me the most expensive thing", but really they don't buy on price, especially over the internet. I don't know anybody who can't afford some of the things on my site, and I do that. People come and go, "Can you make it cheaper than that?" I was like, "No, I can't." The reason is because of the three things that Joe Polish says. People don't but on price, they buy, number one, on confidence. I am dang confident that my funnels are some of the best that there are out there. You have to be confident with that. Number two, they buy on selection. I've got lots of different options people can buy. Then number three, they buy on convenience. How easy is it? It's extremely easy when people buy from me. Oh my gosh, they buy and it comes in an email link immediately. They just click the link and it goes straight into their click funnels account. If they don't have a click funnels account they get a trial for free and the funnel that comes in. It's crazy convenient. Anyway, start thinking about that. There's a lot of guys that's not the case. They're not confident about it. I was hiring somebody, I was in the middle of ... I'm trying to remember what it was. I was in the middle of trying to hire somebody. I was like, "Hey, do you think you can do a good job of this?" "Uh, maybe. I don't know. We'll see. Um." I was like I'm not going to buy your time by hiring you because you are not confident at all. This has nothing to do with price right now. You can't do that if you're trying to sell yourself through a job or whatever. You can't be a pain in the butt, you've got to be a little convenient. They're trying to go through a selection. You got to stand out. As far as confidence, if you're not confident, what are you doing? No one is going to take you seriously as it is. I'm trying to remember what it was, I laughed so hard after. Anyway, whatever. Hey guys, that's all I really wanted to say though today is Merry Christmas. Have a good December. If you got a Santa hat, put it on. Send me a picture. It's what I'm wearing right now and I'll continue to wear it the rest of the month and be a little kid at heart forever. Remember, be believable. Your value needs to be high. Remember that people buy on three things: confidence, selection, and convenience. I'm going to put that video up. If you guys want to see what my goal is for the next year, please follow along. I will continue to post about that goal. I'll continue to keep you in the loop on how I'm reaching that goal. The video will also describe how I hit my goals last year. If that's interesting to you. I do this every year and I'm really excited to. My wife actually brought it back up to me. We were kind of retrospectively thinking of the last year and all the great things that have happened, especially this last year. She was like, "Hey, are you going to make the video again?" Anyway, people are excited about it. It'll become part of your own culture when you start doing this. Please, please make your own video saying your own goal. Put it in the comments on my Youtube one, I'll put mine on yours. I'd love to get a little, I mean it'd be cool to see that from each other. We'll keep each other accountable. All right guys, I will talk to you later. Thank you so much. You guys are all awesome. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-billed sales funnel today.

The Switch Vs. The Stack

Play Episode Listen Later Nov 14, 2016 11:02

What I learned tonight while writing my book. On this episode Russell talks about editing his upcoming book Expert Secrets, and having a breakthrough by discovering there are only two types of new opportunities. Here are some of the coolest things you will hear in this episode: Why improvement opportunities don't work, and you need to position things as a new opportunity. What the difference is between the opportunity switch and the opportunity stack. And why you can't have the opportunity stack without first having the opportunity switch. Listen below to see why this breakthrough is game changing stuff. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing At Your Desk. I am not in the car right now but I just gotta share this with somebody and everyone's asleep so you guys get it. So I'm working on a book and it's funny writing a book, it's so cool. I recommend everyone writing a book at least once in your life. Because it looks at what you do through so many different lenses and angles. So just write a good book, some people just write a book. The entire time writing a book, for me, when I'm writing this book I want it to go down in the histories of time, Dotcom Secrets book the same way. I want them to be evergreen. When I die I want people to read it and be like, “Dang.” I was telling my kids the other day, “How cool will it be when I'm dead and you actually read my book. Who knows if you'll be marketing guys or not. But you'll read it and be like my dad was actually awesome.” That's the goal. So I'm working on this book and it's supposed to have the final draft by today. I'm going back through so deep. I'm on page 50, I have 250. Not getting it done today. No way on earth. But it's okay because…..in fact, Bowen just came up and said, “Dad you're only on page 50, supposed to be done today. Are you scared?” I was like, “No, it's more important that the book is amazing than it's done on time.” So there you go. Okay, you guys ready, this is so exciting. Some of this is going to be out of context for some of you guys who haven't been geeking out with me the whole time on this journey recently. Some of you guys this will be the next step, the next layer. One of the things I've been talking a lot about in the Inner Circle, I think I've talked about it a bunch on this podcast as well, the difference between an improvement offer and a new opportunity. If we build a mass movement you cannot……not only a mass movement, but if you want to make money, flat out. Improvement offers are horrible. The analogy I keep using in the book. If you have a Volvo, there's two things you can do. One is you can sell people how to make this Volvo better. Lets paint it, get the dents out, make the engine run better. Or…do you think people want that? No, they want a new car. That's the new opportunity. Don't offer people ways to make them better. If they admit that they're……If you're selling, “I'm going to show you how to make yourself better.” The nature of them giving you money, they're admitting they've failed. So it's a huge hurdle. Then it's never inspiring, exciting. They're just like, “Yeah, this is a little bit better.” So the goal is to always to position what we do as a new opportunity. So I've been geeking out talking about a new opportunity. Everyone's in a different aspect. How do I position my sell as a new opportunity? And I'm like, “That's a good question.” Inner Circle, the last two or three weeks, we talked a lot about this in a lot depth and details with everyone. Iv'e been thinking about it and writing about it. In fact, I spent three hours the other day trying to explain this and in three hours I got one page written, which is why this book's never going to be done. But if it ever does get done that page is going to be amazing. So tonight I had another big breakthrough. I'm trying to think, how do you position your new opportunity? And initially I had ten different ways and I started widdling and I'm like, these two are the same and these are the same. Finally when it all broke down to it, there were only two ways to position your new opportunity. So this where it gets good. You guys ready? So the first way, what I've written down here, I'm calling it an opportunity switch, and the second way is called an opportunity stack. I'm just gonna read a couple of paragraphs. “While there are a lot of ways to start your improvement offers, there are only two ways we can position a new opportunity. There's an opportunity switch or an opportunity stack. The first thing you need to understand is that when anyone runs into your new opportunity for the very first time, they're either looking to change from whatever opportunity they are currently using to try to get what they want. Or they are looking at ways to get more from their current opportunity.” Says opportunity like ten times, I might clean that up a little bit, but regardless, the gist of it is when they come to you, you know the first time they've been trying to lose weight, lets say that's the vehicle they're going into, “I need to lose weight.” They're looking around, they've tried other things. You're not the first typically. Or they're trying to be more happy or make more money, whatever their thing is, you're not the first. They're currently in an opportunity. They're in a vehicle driving around doing something and they see yours. So when they see they do either one of two things. They're like, “my car is awesome and I need, I want more from this.” Or they're like, “I hate my car, I need a new car.” So it says, “Regardless which of these people you're talking to the answer for them is your new opportunity. But you need to present differently based on if they're looking for change or if they're looking for the same.” So the first opportunity switch. Opportunity switch is like, hey you're currently doing this, but I'm going to shift and do this instead. O this comes back to, “you're driving a Volvo and your Volvo sucks. So do present an improvement offer, which is new paint or whatever. You shift them over and say, “Look your Volvo sucks. We're selling you a new car. We're selling you a Ferrari.” Or whatever that new opportunity is. So that's the opportunity switch. So if your in the weight loss market, you're like, “you're on the Atkins diet? The Atkins diet sucks. We're switching you over here to the Bulletproof diet.” Or whatever that is. You're shifting the opportunity of whatever they're doing currently to get their end result to whatever it is you want them to do. The second thing is an opportunity stack. They already have an opportunity and loving it. You're saying, “I'm not trying to get rid of this opportunity, I'm trying to stack on top of it.” So let's just say, you're an internet marketer, and you're loving internet marketing but you're like “I was to invest my wealth.” So I'm stacking. Keep your internet marketing, but we're going to take some of your money and put it into real estate, stacking opportunity. So that's kind of an example. It's me like, if you got a Volvo I'm like “Cool, I like your Volvo. Keep driving it to your office every single day, but on the weekends you need a Ferrari.” So we sell you a Ferrari. So it's stacking opportunities. So I'm doing those and I just wrote that whole section of the book and I'm like cool that breaks them down for you to think through. My position is an opportunity switch or an opportunity stack. And almost every offer, it's really easy to see how this is an opportunity switch, that's easy. But the opportunity stacks are harder. Some things, I feel like everything can be positioned as an opportunity switch, almost. Some things can't be a stack, if that makes sense. It's harder. So I started thinking, what should people do? All the sudden I realized, holy crap, so I actually wrote this paragraph and be completely transparent. This book is an opportunity switch. I'm bringing people in, read this book and my goal of the book is to give you an opportunity switch. I want to switch you to my book, if you don't know it's called Expert Secrets. I'm shifting you, trying to give you this opportunity switch from whatever you're doing, you're in network marketing, real estate, you're an employee. Whatever it is you're doing, I want to switch you to have the opportunity to this expert career. I want to make you an expert. So there's the switch. Then after they've switched and I've got them, then I start doing the bolt on opportunity stacks. Now you say I'm an expert, cool. The next opportunity for you is Clickfunnels. I'm going to stack that. You get Clickfunnels and I'm like, the next thing you need is called Funnel Scripts, I'm going to stack that. Then there's fill your funnel, I'm going to stack that. Then there's Clickfunnels certify, I'm stacking. This becomes the value ladder. I'm looking at, if you guys could see my image here, it'll be in the book I just sketched it out. It'll be in the book, don't worry. The front says opportunity…. it's kind of a value ladder, the front says opportunity switch, it's got the picture of the expert secrets book. The side says opportunity stack and it's got a little value ladder. And it's taking people up and each rung in my value ladder is a stack. So I'm stacking, stacking, stacking all the way up. Isn't that crazy. People always ask me, “Russell I'm building my value ladder. Where should I start? Front, back, middle?” Now I know the answer, I never knew the answer before. But the answer is you start your value ladder wherever the opportunity switch happens. Someone come to you initially that's your first job, is the switch. Now that I've switched them, they're in your value ladder, and you do opportunity stacks. You're stacking on these opportunities. Holy crap, I don't know if that made any sense to you guys, but I am freaking out right now. This is like, it just opened my mind to so much coolness that I didn't even know was there. So I hope that you got a little bit out of that, if not read the book. But that's the key you guys. You lead with an opportunity switch, and after they've switched then the rest of your value ladder becomes the opportunity stacks. That's why a lot of people will build 4 or 5 webinars and they're like “Only one webinar works.” And that's the reason why. For the most part, a whole different marketing efforts, depending on paid efforts, should be focusing on one thing, switch. After they switch and then all the other things will all into that current audience. that's the transition from cold market, to warm to hot. They come in cold, they get switched, they get warm. And then from the switch they get hot and then you send them up the value ladder. Holy crap this is so cool. So freaking cool, so exciting. I cannot wait for this book to be done you guys. You are all going to love it. So awesome. So that's all I got. So what's your opportunity switch. Think about it, people are coming to you, they're already driving some vehicle, they're already doing something to try to get the end goal they want. But they're probably not happy, so you gotta come in and say, “You're Volvo is driving you where you want to go, but you're miserable. Time to get out and go over here. I've got a Ferrari.” Or I've got a Lambo or a…..whatever, a jeep. Whatever your opportunity is, bring in the opportunity, opportunity switch. Now they've switched you can focus on opportunity stacking. Holy crap, game changing stuff. This books literally going to re-change how selling is done, I think. At least for the people that read it, the rest of the people won't even know. All of you guys and me, who all geek out on this, we'll just take over the world. Appreciate you all, thank you for listening, I'm going to get back to work. I will talk to you guys all again soon. Bye everybody.

The Switch Vs. The Stack

Play Episode Listen Later Nov 14, 2016 11:02

What I learned tonight while writing my book. On this episode Russell talks about editing his upcoming book Expert Secrets, and having a breakthrough by discovering there are only two types of new opportunities. Here are some of the coolest things you will hear in this episode: Why improvement opportunities don’t work, and you need to position things as a new opportunity. What the difference is between the opportunity switch and the opportunity stack. And why you can’t have the opportunity stack without first having the opportunity switch. Listen below to see why this breakthrough is game changing stuff. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing At Your Desk. I am not in the car right now but I just gotta share this with somebody and everyone’s asleep so you guys get it. So I’m working on a book and it’s funny writing a book, it’s so cool. I recommend everyone writing a book at least once in your life. Because it looks at what you do through so many different lenses and angles. So just write a good book, some people just write a book. The entire time writing a book, for me, when I’m writing this book I want it to go down in the histories of time, Dotcom Secrets book the same way. I want them to be evergreen. When I die I want people to read it and be like, “Dang.” I was telling my kids the other day, “How cool will it be when I’m dead and you actually read my book. Who knows if you’ll be marketing guys or not. But you’ll read it and be like my dad was actually awesome.” That’s the goal. So I’m working on this book and it’s supposed to have the final draft by today. I’m going back through so deep. I’m on page 50, I have 250. Not getting it done today. No way on earth. But it’s okay because…..in fact, Bowen just came up and said, “Dad you’re only on page 50, supposed to be done today. Are you scared?” I was like, “No, it’s more important that the book is amazing than it’s done on time.” So there you go. Okay, you guys ready, this is so exciting. Some of this is going to be out of context for some of you guys who haven’t been geeking out with me the whole time on this journey recently. Some of you guys this will be the next step, the next layer. One of the things I’ve been talking a lot about in the Inner Circle, I think I’ve talked about it a bunch on this podcast as well, the difference between an improvement offer and a new opportunity. If we build a mass movement you cannot……not only a mass movement, but if you want to make money, flat out. Improvement offers are horrible. The analogy I keep using in the book. If you have a Volvo, there’s two things you can do. One is you can sell people how to make this Volvo better. Lets paint it, get the dents out, make the engine run better. Or…do you think people want that? No, they want a new car. That’s the new opportunity. Don’t offer people ways to make them better. If they admit that they’re……If you’re selling, “I’m going to show you how to make yourself better.” The nature of them giving you money, they’re admitting they’ve failed. So it’s a huge hurdle. Then it’s never inspiring, exciting. They’re just like, “Yeah, this is a little bit better.” So the goal is to always to position what we do as a new opportunity. So I’ve been geeking out talking about a new opportunity. Everyone’s in a different aspect. How do I position my sell as a new opportunity? And I’m like, “That’s a good question.” Inner Circle, the last two or three weeks, we talked a lot about this in a lot depth and details with everyone. Iv’e been thinking about it and writing about it. In fact, I spent three hours the other day trying to explain this and in three hours I got one page written, which is why this book’s never going to be done. But if it ever does get done that page is going to be amazing. So tonight I had another big breakthrough. I’m trying to think, how do you position your new opportunity? And initially I had ten different ways and I started widdling and I’m like, these two are the same and these are the same. Finally when it all broke down to it, there were only two ways to position your new opportunity. So this where it gets good. You guys ready? So the first way, what I’ve written down here, I’m calling it an opportunity switch, and the second way is called an opportunity stack. I’m just gonna read a couple of paragraphs. “While there are a lot of ways to start your improvement offers, there are only two ways we can position a new opportunity. There’s an opportunity switch or an opportunity stack. The first thing you need to understand is that when anyone runs into your new opportunity for the very first time, they’re either looking to change from whatever opportunity they are currently using to try to get what they want. Or they are looking at ways to get more from their current opportunity.” Says opportunity like ten times, I might clean that up a little bit, but regardless, the gist of it is when they come to you, you know the first time they’ve been trying to lose weight, lets say that’s the vehicle they’re going into, “I need to lose weight.” They’re looking around, they’ve tried other things. You’re not the first typically. Or they’re trying to be more happy or make more money, whatever their thing is, you’re not the first. They’re currently in an opportunity. They’re in a vehicle driving around doing something and they see yours. So when they see they do either one of two things. They’re like, “my car is awesome and I need, I want more from this.” Or they’re like, “I hate my car, I need a new car.” So it says, “Regardless which of these people you’re talking to the answer for them is your new opportunity. But you need to present differently based on if they’re looking for change or if they’re looking for the same.” So the first opportunity switch. Opportunity switch is like, hey you’re currently doing this, but I’m going to shift and do this instead. O this comes back to, “you’re driving a Volvo and your Volvo sucks. So do present an improvement offer, which is new paint or whatever. You shift them over and say, “Look your Volvo sucks. We’re selling you a new car. We’re selling you a Ferrari.” Or whatever that new opportunity is. So that’s the opportunity switch. So if your in the weight loss market, you’re like, “you’re on the Atkins diet? The Atkins diet sucks. We’re switching you over here to the Bulletproof diet.” Or whatever that is. You’re shifting the opportunity of whatever they’re doing currently to get their end result to whatever it is you want them to do. The second thing is an opportunity stack. They already have an opportunity and loving it. You’re saying, “I’m not trying to get rid of this opportunity, I’m trying to stack on top of it.” So let’s just say, you’re an internet marketer, and you’re loving internet marketing but you’re like “I was to invest my wealth.” So I’m stacking. Keep your internet marketing, but we’re going to take some of your money and put it into real estate, stacking opportunity. So that’s kind of an example. It’s me like, if you got a Volvo I’m like “Cool, I like your Volvo. Keep driving it to your office every single day, but on the weekends you need a Ferrari.” So we sell you a Ferrari. So it’s stacking opportunities. So I’m doing those and I just wrote that whole section of the book and I’m like cool that breaks them down for you to think through. My position is an opportunity switch or an opportunity stack. And almost every offer, it’s really easy to see how this is an opportunity switch, that’s easy. But the opportunity stacks are harder. Some things, I feel like everything can be positioned as an opportunity switch, almost. Some things can’t be a stack, if that makes sense. It’s harder. So I started thinking, what should people do? All the sudden I realized, holy crap, so I actually wrote this paragraph and be completely transparent. This book is an opportunity switch. I’m bringing people in, read this book and my goal of the book is to give you an opportunity switch. I want to switch you to my book, if you don’t know it’s called Expert Secrets. I’m shifting you, trying to give you this opportunity switch from whatever you’re doing, you’re in network marketing, real estate, you’re an employee. Whatever it is you’re doing, I want to switch you to have the opportunity to this expert career. I want to make you an expert. So there’s the switch. Then after they’ve switched and I’ve got them, then I start doing the bolt on opportunity stacks. Now you say I’m an expert, cool. The next opportunity for you is Clickfunnels. I’m going to stack that. You get Clickfunnels and I’m like, the next thing you need is called Funnel Scripts, I’m going to stack that. Then there’s fill your funnel, I’m going to stack that. Then there’s Clickfunnels certify, I’m stacking. This becomes the value ladder. I’m looking at, if you guys could see my image here, it’ll be in the book I just sketched it out. It’ll be in the book, don’t worry. The front says opportunity…. it’s kind of a value ladder, the front says opportunity switch, it’s got the picture of the expert secrets book. The side says opportunity stack and it’s got a little value ladder. And it’s taking people up and each rung in my value ladder is a stack. So I’m stacking, stacking, stacking all the way up. Isn’t that crazy. People always ask me, “Russell I’m building my value ladder. Where should I start? Front, back, middle?” Now I know the answer, I never knew the answer before. But the answer is you start your value ladder wherever the opportunity switch happens. Someone come to you initially that’s your first job, is the switch. Now that I’ve switched them, they’re in your value ladder, and you do opportunity stacks. You’re stacking on these opportunities. Holy crap, I don’t know if that made any sense to you guys, but I am freaking out right now. This is like, it just opened my mind to so much coolness that I didn’t even know was there. So I hope that you got a little bit out of that, if not read the book. But that’s the key you guys. You lead with an opportunity switch, and after they’ve switched then the rest of your value ladder becomes the opportunity stacks. That’s why a lot of people will build 4 or 5 webinars and they’re like “Only one webinar works.” And that’s the reason why. For the most part, a whole different marketing efforts, depending on paid efforts, should be focusing on one thing, switch. After they switch and then all the other things will all into that current audience. that’s the transition from cold market, to warm to hot. They come in cold, they get switched, they get warm. And then from the switch they get hot and then you send them up the value ladder. Holy crap this is so cool. So freaking cool, so exciting. I cannot wait for this book to be done you guys. You are all going to love it. So awesome. So that’s all I got. So what’s your opportunity switch. Think about it, people are coming to you, they’re already driving some vehicle, they’re already doing something to try to get the end goal they want. But they’re probably not happy, so you gotta come in and say, “You’re Volvo is driving you where you want to go, but you’re miserable. Time to get out and go over here. I’ve got a Ferrari.” Or I’ve got a Lambo or a…..whatever, a jeep. Whatever your opportunity is, bring in the opportunity, opportunity switch. Now they’ve switched you can focus on opportunity stacking. Holy crap, game changing stuff. This books literally going to re-change how selling is done, I think. At least for the people that read it, the rest of the people won’t even know. All of you guys and me, who all geek out on this, we’ll just take over the world. Appreciate you all, thank you for listening, I’m going to get back to work. I will talk to you guys all again soon. Bye everybody.

The Aftermath Of The Hack-A-Thon

Play Episode Listen Later Sep 13, 2016 8:39

I still can't believe what we were able to create in just 24 hours. On today's episode Russell talks about how the 24 hour hack-a-thon went. He reveals that they were able to launch all 3 planned funnels with just a minute or two to spare. Here are some of the exciting things you will hear about during this episode: A quick recap of the 24 hours and which things went according to plan and which didn't. How if Russell and his company can launch 3 million dollar funnels in 24 hours, you should be able to do one million dollar funnel in a short amount of time too. And why you shouldn't be afraid to put funnels out, because sometimes you'll strike out, but sometimes, you will hit a home-run. So listen below to hear why if Russell can do this, you can too! ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the aftermath of the 24 hour hack-a-thon. Hey everyone, we did it! Last you heard from me we were about to embark upon a journey of 24 hours to build out 3 funnels and record an entire info product. I tell you what, it was crazy and it was fun and intense, and a whole bunch of things trapped into one. Most of all it was an amazing memory that I will share with those guys that we hung out with for the rest of our lives. It was super cool. It's funny how some things took longer, some things took shorter, and some things took way longer. We got there first, got everything set up, started the camera's rolling, and boom, started a countdown clock. “Okay 24 hours starts right now.” And then we started moving forward on actually the whole process. We spent the first hour talking about strategies for the 3 funnels. Give everyone assignements and then broke, we all went everywhere. I sat down and hand sketched out the Perfect Webinar for this new product we're created. Then I opened up this voice recorder and recorded a 20 minute sales video and then handed that off to Levi, he transcribed the whole thing into an actual sales letter. And then Vince Palko and his team started hand sketching out the whole videos. Then we headed to a different location to film stuff and on and on. And we went filming. Filming was supposed to be done by 3 but we didn't get back to the office until 6. Then at 6 we started working on building the funnels and recorded the episode videos and the down-sell videos and the other pages. And then designing the funnels and getting the videos. It was crazy. I remember we were working and it was like, “12 hours left.” And “10 hours left.” And “8 hours left.” And “4 hours left.” And then “1 hour…..” You know it got down to the very last second and literally we were uploading the videos and the last video got uploaded with 3 or 4 minutes before 8 o'clock. And we threw all the pages in the funnels and then I Snapchatted with 2 minutes to go saying we did it. And then my timer went off on my phone and it was crazy. And then we put up on the big screen and we showed the 3 funnels and the product and showed everything that was done. Now obviously there's still some things that need to be cleaned up a little bit. Some lipstick and rouge to kind of clean things up as a whole. But with that said, what we were able to accomplish in 24 hours is insane. It kind of showed me that….because I look at each of those funnels. They should each be in and of themselves a million dollar a year funnel. Otherwise, what's the point of building one right. And I feel like each of those could. We basically spent 24 hours and in that time we launched 3 million dollar companies and that's crazy. It all came down to a couple of key tools that we had to understand. We had to understand the strategy of building good sales funnels. If you don't know that yet, go read my book Dotcom Secrets. That was number one, number two is how to write good copy. If you don't know how to do that yet, go get Funnel Scripts and study good copy writers. And number three is how to create a really good offer. And I'm not sure who teaches that good. Todd Brown does a really good job teaches that, actually. In fact, he's going to be speaking at the next Funnel Hacking Life about offer creation which is something I'm really excited to go deeper with. But it comes down to a couple of things. Creating offers, writing copy, strategy behind the funnels and then driving traffic. And if you can master one or two or three or four of those skills, and you don't even need to be good at all of them, and find people who are good at the other ones and partner with them, I honestly believe that you get the right offers it's not hard to launch a million dollar funnel. And you know, before we'd say in a month or a year or a quarter, and now I believe that you can do that in a week, or a day. If you have the right energy and focus. So that should get you guys inspired. I remember one time hearing Gary Halverson that you're one sales letter away from being financially independent for the rest of your life. One sales letter can make you rich. And it's interesting to think about that. I've had times in my life where I was broke, on the brink of financial ruin and I did a webinar and it saved me. And it's true, one good pitch, one good offer, one good sales letter can transform your life. So what that means is you gotta go out there and start swinging the bats a lot. I did an interview with Trey Lewellen a couple of weeks ago and he showed me one of his funnels that did 20 million dollars last year. As a company they did 30 million, crazy. It was funny, I interviewed Trey almost a year before that and was having a little bit of success, wasn't at all like that. Trey told me, “I have a goal to launch a funnel every single week.” I was like, “Really?” “Yep, that's my goal. Once a week I'm launching a funnel.” I'm like, “Dude, that's a good goal. I want that goal to be mine as well.” And he did. He launched a funnel every single week, and within a couple of months, guess what happened? One of those funnels he rolled out, hit. And it hit huge, to the tune of 20 million+ dollars. So understand that this business is all about making and creating offers. Putting them out there and not being attached to the outcome, because sometimes people don't want them. And sometimes the market doesn't care and sometimes you hit one on the head. And in the interim, what's nice is your going to hit a lot of singles and doubles and make money along the way. But every once in a while you hit one that goes boom and breaks through the park. So that's kind of the game and hopefully Clickfunnels as a tool has made that process easier, so you don't have to spend 6 months or a year or longer to build a funnel and get it out there, now you can just do it . And you can do it in a day if your intense. You can do it in a week if you're serious. You can do it in a month if you have some desire. But you can do it and the tools are in your hands now, and hopefully this hack-a-thon has proven that for you and given you some inspiration and hope because I know it's possible. With that said, I'm almost home and I'm really tired. Tonight we got the Profit party, I think I told you before we rented out a theater and we're going to have 200 people here in Boise all coming to watch the Profit with us and it's going to be insane, I'm so excited. And then after the Profit, for those who are in Boise who are going to be showing the first episode of Funnel Hacker TV, hopefully Brandon today will get it done. Crossing my fingers. And with that said, oh and then the last thing is we have a whole bunch of people around the country and around the world throwing Funnel Hacker/The Profit parties, which is so cool. Oh, and I'm about to drive by our new office actually, right up here on the corner. We signed a new office and I got the keys yesterday too. So while we were in the hack-a-thon Brent came in and handed me my keys, so cool. So fun stuff is happening, it's all about you guys putting things out there, and creating offers and driving traffic, testing things, putting out and just keep doing that. And if you do that a lot and you just do it fast and you become good at it, you will hit singles and doubles and you'll strike out a bunch of times, but every once in a while you'll have one that hits big. So get good at the process. Get good at trying and doing it. And that's it for today, you guys. Appreciate you all, I'm going to get some sleep, and hopefully you're watching the Profit tonight, depending when you get this. That's all I got, talk to you guys all soon.

putting profit hack aftermath crossing filming boise thon clickfunnels russell brunson dotcom secrets todd brown perfect webinar trey lewellen funnel scripts funnel hacker tv

The Aftermath Of The Hack-A-Thon

Marketing In Your Car - The Archives

Play Episode Listen Later Sep 13, 2016 8:39

I still can’t believe what we were able to create in just 24 hours. On today’s episode Russell talks about how the 24 hour hack-a-thon went. He reveals that they were able to launch all 3 planned funnels with just a minute or two to spare. Here are some of the exciting things you will hear about during this episode: A quick recap of the 24 hours and which things went according to plan and which didn’t. How if Russell and his company can launch 3 million dollar funnels in 24 hours, you should be able to do one million dollar funnel in a short amount of time too. And why you shouldn’t be afraid to put funnels out, because sometimes you’ll strike out, but sometimes, you will hit a home-run. So listen below to hear why if Russell can do this, you can too! ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the aftermath of the 24 hour hack-a-thon. Hey everyone, we did it! Last you heard from me we were about to embark upon a journey of 24 hours to build out 3 funnels and record an entire info product. I tell you what, it was crazy and it was fun and intense, and a whole bunch of things trapped into one. Most of all it was an amazing memory that I will share with those guys that we hung out with for the rest of our lives. It was super cool. It’s funny how some things took longer, some things took shorter, and some things took way longer. We got there first, got everything set up, started the camera’s rolling, and boom, started a countdown clock. “Okay 24 hours starts right now.” And then we started moving forward on actually the whole process. We spent the first hour talking about strategies for the 3 funnels. Give everyone assignements and then broke, we all went everywhere. I sat down and hand sketched out the Perfect Webinar for this new product we’re created. Then I opened up this voice recorder and recorded a 20 minute sales video and then handed that off to Levi, he transcribed the whole thing into an actual sales letter. And then Vince Palko and his team started hand sketching out the whole videos. Then we headed to a different location to film stuff and on and on. And we went filming. Filming was supposed to be done by 3 but we didn’t get back to the office until 6. Then at 6 we started working on building the funnels and recorded the episode videos and the down-sell videos and the other pages. And then designing the funnels and getting the videos. It was crazy. I remember we were working and it was like, “12 hours left.” And “10 hours left.” And “8 hours left.” And “4 hours left.” And then “1 hour…..” You know it got down to the very last second and literally we were uploading the videos and the last video got uploaded with 3 or 4 minutes before 8 o’clock. And we threw all the pages in the funnels and then I Snapchatted with 2 minutes to go saying we did it. And then my timer went off on my phone and it was crazy. And then we put up on the big screen and we showed the 3 funnels and the product and showed everything that was done. Now obviously there’s still some things that need to be cleaned up a little bit. Some lipstick and rouge to kind of clean things up as a whole. But with that said, what we were able to accomplish in 24 hours is insane. It kind of showed me that….because I look at each of those funnels. They should each be in and of themselves a million dollar a year funnel. Otherwise, what’s the point of building one right. And I feel like each of those could. We basically spent 24 hours and in that time we launched 3 million dollar companies and that’s crazy. It all came down to a couple of key tools that we had to understand. We had to understand the strategy of building good sales funnels. If you don’t know that yet, go read my book Dotcom Secrets. That was number one, number two is how to write good copy. If you don’t know how to do that yet, go get Funnel Scripts and study good copy writers. And number three is how to create a really good offer. And I’m not sure who teaches that good. Todd Brown does a really good job teaches that, actually. In fact, he’s going to be speaking at the next Funnel Hacking Life about offer creation which is something I’m really excited to go deeper with. But it comes down to a couple of things. Creating offers, writing copy, strategy behind the funnels and then driving traffic. And if you can master one or two or three or four of those skills, and you don’t even need to be good at all of them, and find people who are good at the other ones and partner with them, I honestly believe that you get the right offers it’s not hard to launch a million dollar funnel. And you know, before we’d say in a month or a year or a quarter, and now I believe that you can do that in a week, or a day. If you have the right energy and focus. So that should get you guys inspired. I remember one time hearing Gary Halverson that you’re one sales letter away from being financially independent for the rest of your life. One sales letter can make you rich. And it’s interesting to think about that. I’ve had times in my life where I was broke, on the brink of financial ruin and I did a webinar and it saved me. And it’s true, one good pitch, one good offer, one good sales letter can transform your life. So what that means is you gotta go out there and start swinging the bats a lot. I did an interview with Trey Lewellen a couple of weeks ago and he showed me one of his funnels that did 20 million dollars last year. As a company they did 30 million, crazy. It was funny, I interviewed Trey almost a year before that and was having a little bit of success, wasn’t at all like that. Trey told me, “I have a goal to launch a funnel every single week.” I was like, “Really?” “Yep, that’s my goal. Once a week I’m launching a funnel.” I’m like, “Dude, that’s a good goal. I want that goal to be mine as well.” And he did. He launched a funnel every single week, and within a couple of months, guess what happened? One of those funnels he rolled out, hit. And it hit huge, to the tune of 20 million+ dollars. So understand that this business is all about making and creating offers. Putting them out there and not being attached to the outcome, because sometimes people don’t want them. And sometimes the market doesn’t care and sometimes you hit one on the head. And in the interim, what’s nice is your going to hit a lot of singles and doubles and make money along the way. But every once in a while you hit one that goes boom and breaks through the park. So that’s kind of the game and hopefully Clickfunnels as a tool has made that process easier, so you don’t have to spend 6 months or a year or longer to build a funnel and get it out there, now you can just do it . And you can do it in a day if your intense. You can do it in a week if you’re serious. You can do it in a month if you have some desire. But you can do it and the tools are in your hands now, and hopefully this hack-a-thon has proven that for you and given you some inspiration and hope because I know it’s possible. With that said, I’m almost home and I’m really tired. Tonight we got the Profit party, I think I told you before we rented out a theater and we’re going to have 200 people here in Boise all coming to watch the Profit with us and it’s going to be insane, I’m so excited. And then after the Profit, for those who are in Boise who are going to be showing the first episode of Funnel Hacker TV, hopefully Brandon today will get it done. Crossing my fingers. And with that said, oh and then the last thing is we have a whole bunch of people around the country and around the world throwing Funnel Hacker/The Profit parties, which is so cool. Oh, and I’m about to drive by our new office actually, right up here on the corner. We signed a new office and I got the keys yesterday too. So while we were in the hack-a-thon Brent came in and handed me my keys, so cool. So fun stuff is happening, it’s all about you guys putting things out there, and creating offers and driving traffic, testing things, putting out and just keep doing that. And if you do that a lot and you just do it fast and you become good at it, you will hit singles and doubles and you’ll strike out a bunch of times, but every once in a while you’ll have one that hits big. So get good at the process. Get good at trying and doing it. And that’s it for today, you guys. Appreciate you all, I’m going to get some sleep, and hopefully you’re watching the Profit tonight, depending when you get this. That’s all I got, talk to you guys all soon.

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Episode #245 – Funnel Friday Update -The $117K Secret

Play Episode Listen Later Jul 5, 2016 14:17

The post Episode #245 – Funnel Friday Update -The $117K Secret appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How showing us consume our own products is driving revenue. On today's episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it's important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. --------------------------------------------------------------------------------- Thank you for reading Episode #245 – Funnel Friday Update -The $117K Secret, originally published at DotComSecrets.com Blog.

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Funnel Friday Update -The $117K Secret

Play Episode Listen Later Jul 5, 2016 14:18

How showing us consume our own products is driving revenue. On today's episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it's important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. ---Transcript--- Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I'm on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that's the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There's a moment when things just slowed down, so I'm heading to the office to bust out a quick few projects real quick. Then I'm back to playing with the fam. But as I was heading out I wanted to share with you guys something that's really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here's the epiphany bridge for those that pay attention. I always talk about my webinar model, where it's like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don't buy, what should you do with them? So that's kind of what this concept stems from. People didn't buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they're buying all the time? So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don't know. Maybe it was 50 grand or 10 grand. I don't know, but that's what he was doing every Friday for a while and I was like, that's kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I'm going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn't do anything. And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody's buying it. What's the best way to sell more?” and I was like, I don't know and we were kind of trying to think through things. And then I was like, “We're thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don't know? It'd be kind of fun.” And he's like, “Yes, let's do this. Let's set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We're going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it's like the day before and it's like, “Oh crap, we're doing this tomorrow.” “What should we do.” I'm like, “Let's build a funnel. I'm going to build it in Clickfunnels, you'll write the script in Funnel Scripts, you'll give it to me and we'll plug it all in, and we'll show people us building a funnel.” And he's like, “How long is it going to be?” And I was like, “I don't know. It'd probably be cool if we made it like we had some kind of limits on it. So it wasn't just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day. Oh man, I think I just got walkie-talkie'd by the construction lady with the sign. Hope there's not a cop on the back end of that. Anyway, sorry. There's construction, I'm just driving too fast through it. So anyway, I was like, “I think it'd be better if we had constraints, because constraints make things interesting.” When there's no constraints on it and you're just doing something, it's not as interesting. So I was like, “Let's do a 30 minute timer and let's try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we've done…….I can't remember if it's 3 or 4 weeks now. I think we're on 4, I think this is our 4th week. We've had people send packages of what they want us to build. And we've done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we're like, “Hey we're building a funnel, come hang out with us live.” And people would show up, and it's pretty cool. Now a couple of little tweaks. W're doing ours on Google Hangouts. If you go to the page you'll see it there and all the back shows are there as well. So it's happening on Google Hangout, and we drive our email list to promote to that. So there's traffic coming from that. And now that we're kind of building our YouTube subscribers, there's a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don't know why, but I'm grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it's crazy. I think that they're really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones. Anyway, there's a little hint. Strike while the iron's hot, because that window won't be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you'd be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that's how they were trying to get people to do hangouts back then. Same thing, they're trying to do with Facebook Live. So they promote things. So what we do is, I'm doing it live on Google Hangouts, then Steven on my team, he's got Periscope and Facebook Live recording on my phone, so he's recording behind the scenes of us doing it. So we're recording that, a piece of it. What's crazy is that Facebook Live version goes crazy viral. Part of it's because we're on for about an hour. 30 minutes of me building, but there's build up time and post time and talking and having fun and banter. So it's about an hour. So because of that there's so much interaction that happens during that hour that Facebook boosts it high. Anyway, it's crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday's show is done, we're getting half a million + people to see it on Friday, between the reach and emails and everything like that. It's just crazy. So we've done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it's sales were good or bad. We're doing it because it's fun and hopefully people will like it. Luckily every single week it's been more people showing up. So there's some cool stuff there. But after Friday's last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I'm glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven't even looked yet.” And he said something like, “Mama's really happy.” And I was like, “Really? How are we doing? I have no idea. We haven't promoted it, been in a webinar. There's an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it's crazy. I don't even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we're doing it a lot. We're trying to show behind the scenes of everything. As you know we're doing a reality show, filming behind the scenes of behind the scenes. The more I'm trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it's been. How do we let them experience us consuming our products? Because we're the hyper users so far. I'm consuming this product and I'm obsessed with it and I'm showing you how excited I am. And I'm actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we're probably a quarter of a million dollars or more and we haven't sold anything yet. We're just showing us consume things. So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don't get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it's doing some amazing things for us and that's why I'm excited. I wanted to share that with you guys. So if you want to see the process we're doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it's working like crazy. Bring them in behind the scenes you guys. I started saying this a couple of months ago and I'm going to keep saying it, the more we open up the back end of what we're doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We're talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it's not like, “Oh this is Russell's company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It's making them engaged. I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it'll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn't know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We're going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I'm launching my thing, here's my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we're competing for the same affiliates.” I was like, “I don't know what to do. I can't move mine. It's in process.” He's like, “I can't move mine either.” And I'm like, “Well, this sucks.” I was like, “Alright, well good luck.” And he's like, “Good luck to you too.” And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn't know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn't get…..it'd be fun to actually look back in the books now and see how much our launch did vs Anik's and just see who ended up getting more or less. I mean, I don't know. He had a lot of people on his side, I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik's. He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I'm trying to share with you guys is if your customers feel ownership in the creative process you're going through as you create your products and services and you're doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it's going to be their company with you, which is cool. Anyway, I hope that gave you guys some value. It's some of the ninja cool stuff I'm thinking about a lot recently and having a ton of success with it. I think it's exciting. So that's it. I'm at the office; I'm going to go get some stuff done. Have an amazing day you guys and I'll talk to you all again very soon, bye.

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Funnel Friday Update -The $117K Secret

Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs

Play Episode Listen Later Jul 5, 2016 14:18

How showing us consume our own products is driving revenue. On today’s episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it’s important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. ---Transcript--- Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I’m on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that’s the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There’s a moment when things just slowed down, so I’m heading to the office to bust out a quick few projects real quick. Then I’m back to playing with the fam. But as I was heading out I wanted to share with you guys something that’s really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here’s the epiphany bridge for those that pay attention. I always talk about my webinar model, where it’s like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don’t buy, what should you do with them? So that’s kind of what this concept stems from. People didn’t buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they’re buying all the time? So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don’t know. Maybe it was 50 grand or 10 grand. I don’t know, but that’s what he was doing every Friday for a while and I was like, that’s kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I’m going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn’t do anything. And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody’s buying it. What’s the best way to sell more?” and I was like, I don’t know and we were kind of trying to think through things. And then I was like, “We’re thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don’t know? It’d be kind of fun.” And he’s like, “Yes, let’s do this. Let’s set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We’re going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it’s like the day before and it’s like, “Oh crap, we’re doing this tomorrow.” “What should we do.” I’m like, “Let’s build a funnel. I’m going to build it in Clickfunnels, you’ll write the script in Funnel Scripts, you’ll give it to me and we’ll plug it all in, and we’ll show people us building a funnel.” And he’s like, “How long is it going to be?” And I was like, “I don’t know. It’d probably be cool if we made it like we had some kind of limits on it. So it wasn’t just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day. Oh man, I think I just got walkie-talkie’d by the construction lady with the sign. Hope there’s not a cop on the back end of that. Anyway, sorry. There’s construction, I’m just driving too fast through it. So anyway, I was like, “I think it’d be better if we had constraints, because constraints make things interesting.” When there’s no constraints on it and you’re just doing something, it’s not as interesting. So I was like, “Let’s do a 30 minute timer and let’s try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we’ve done…….I can’t remember if it’s 3 or 4 weeks now. I think we’re on 4, I think this is our 4th week. We’ve had people send packages of what they want us to build. And we’ve done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we’re like, “Hey we’re building a funnel, come hang out with us live.” And people would show up, and it’s pretty cool. Now a couple of little tweaks. W’re doing ours on Google Hangouts. If you go to the page you’ll see it there and all the back shows are there as well. So it’s happening on Google Hangout, and we drive our email list to promote to that. So there’s traffic coming from that. And now that we’re kind of building our YouTube subscribers, there’s a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don’t know why, but I’m grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it’s crazy. I think that they’re really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones. Anyway, there’s a little hint. Strike while the iron’s hot, because that window won’t be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you’d be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that’s how they were trying to get people to do hangouts back then. Same thing, they’re trying to do with Facebook Live. So they promote things. So what we do is, I’m doing it live on Google Hangouts, then Steven on my team, he’s got Periscope and Facebook Live recording on my phone, so he’s recording behind the scenes of us doing it. So we’re recording that, a piece of it. What’s crazy is that Facebook Live version goes crazy viral. Part of it’s because we’re on for about an hour. 30 minutes of me building, but there’s build up time and post time and talking and having fun and banter. So it’s about an hour. So because of that there’s so much interaction that happens during that hour that Facebook boosts it high. Anyway, it’s crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday’s show is done, we’re getting half a million + people to see it on Friday, between the reach and emails and everything like that. It’s just crazy. So we’ve done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it’s sales were good or bad. We’re doing it because it’s fun and hopefully people will like it. Luckily every single week it’s been more people showing up. So there’s some cool stuff there. But after Friday’s last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I’m glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven’t even looked yet.” And he said something like, “Mama’s really happy.” And I was like, “Really? How are we doing? I have no idea. We haven’t promoted it, been in a webinar. There’s an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it’s crazy. I don’t even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we’re doing it a lot. We’re trying to show behind the scenes of everything. As you know we’re doing a reality show, filming behind the scenes of behind the scenes. The more I’m trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it’s been. How do we let them experience us consuming our products? Because we’re the hyper users so far. I’m consuming this product and I’m obsessed with it and I’m showing you how excited I am. And I’m actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we’re probably a quarter of a million dollars or more and we haven’t sold anything yet. We’re just showing us consume things. So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don’t get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it’s doing some amazing things for us and that’s why I’m excited. I wanted to share that with you guys. So if you want to see the process we’re doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it’s working like crazy. Bring them in behind the scenes you guys. I started saying this a couple of months ago and I’m going to keep saying it, the more we open up the back end of what we’re doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We’re talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it’s not like, “Oh this is Russell’s company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It’s making them engaged. I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it’ll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn’t know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We’re going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I’m launching my thing, here’s my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we’re competing for the same affiliates.” I was like, “I don’t know what to do. I can’t move mine. It’s in process.” He’s like, “I can’t move mine either.” And I’m like, “Well, this sucks.” I was like, “Alright, well good luck.” And he’s like, “Good luck to you too.” And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn’t know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn’t get…..it’d be fun to actually look back in the books now and see how much our launch did vs Anik’s and just see who ended up getting more or less. I mean, I don’t know. He had a lot of people on his side, I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik’s. He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I’m trying to share with you guys is if your customers feel ownership in the creative process you’re going through as you create your products and services and you’re doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it’s going to be their company with you, which is cool. Anyway, I hope that gave you guys some value. It’s some of the ninja cool stuff I’m thinking about a lot recently and having a ton of success with it. I think it’s exciting. So that’s it. I’m at the office; I’m going to go get some stuff done. Have an amazing day you guys and I’ll talk to you all again very soon, bye.

google man secret mama strike logo talks periscope john lee dumas clickfunnels google hangouts anik jim edwards anik singal mike filsaime affiliate manager funnel scripts funnel friday funnel university funnel fridays

Marketing Funnels for Online Course Creators | Why Online Course Creators Need Click Funnels | With Mark Bangerter

Play Episode Listen Later Jun 26, 2016

With so many online course hosting sites out there, and more popping up every day, it's no wonder you're overwhelmed and struggling to make a choice on where to publish your course. The point is you have to make a choice otherwise all your ideas and hard work will simply go to waste. But what platform should you choose?Should you simply go with Udemy and take advantage of their free hosting and maybe even pick up some organic sales?Should you opt for one of the many course publishing sites like Teachable, Thinkific and Edloud to name a few?Should you go it alone and try to piece your own platform together like I initially did with WordPress, OptimizePress, Wishlist Member, AffiliateWP and a number of other plugins…And while you're selecting your platform you don't only have to consider the course hosting capabilities of the platform…What about your marketing requirements? Does the platform provide you with a way to effectively market your course?Flexibility, outside of hosting your course what other pages can you create? What other offerings can you make available to your current and prospective students?I can see how you can suffer paralysis by analysis…There are so many options, so many choices, each offering their own range of features…But let's face it, you're not going to generate any course sales if you're stuck at the platform selection stage…So let me help you. Let me share my platform of choice with you…In this interview Mark Bangerter, Head of Customer Education at Click Funnels shares just some of the power this exciting platform has to offer and demonstrates why Click Funnels is the perfect fit, not only for publishing your online course, but also for your marketing funnels and affiliate management.I make no secret of the fact that I'm a big fan and affiliate of Click Funnels and the training they provide. Russell Brunson has changed the way I look at content delivery and I'm enjoying the results.I seriously encourage you to spend the time and take a look at what Click Funnels has to offer. As I said, there are the same tools that I use to create all my websites.Want to see inside my actual online course sales funnels?CLICK HERE for a video walk through of two proven online course promotion strategies. I show you my funnel pages plus why and how the students are presented with various options. These strategies will increase your course sales! Click Funnels Click Funnels is, in my opinion, the most exciting page builder available. It allows you to not only build your private online course membership sites, but also all your opt-in pages, sales pages, order forms and so much more!CLICK HERE to claim your 14-day FREE trial today! Funnel Scripts If you're stuck when it comes to writing copy than this tool is for you! I seriously wish I'd found this before spending thousands of dollars and hundreds of hours learning copywriting.This amazing tool produces attention grabbing titles and email subject lines, sales page and opt-in page copy, Facebook ad copy, Webinar copy including teasers, pre and post email sequences... and that's just some of the features this remarkable tool has to offer with new scripts being added all the time.CLICK HERE to learn more about Funnel Scripts and how it can help you sell more courses! Funnel University Discover how to make the most out of the power Click Funnels has to offer by taking advantage of the Funnel University monthly training.Need more traffic?Need better conversions?Want to increase your sales?CLICK HERE to check out what Funnel University can offer you!Oh, by the way, here is the link to Claire Groden's article on inverse.com -https://www.inverse.com/article/17307-growing-pains-at-online-education-startup-udemy-hit-as-amazon-rumors-swirlWant More Help?Are you looking at creating an online course but don't know where to start?Have you started but got stuck along the way?I'm here to help.Contact me today to book your free 20 minute one-on-one Skype coaching session. The session will be laser focused, aimed at solving your problem and we won't try to sell you anything. Sounds good? Email me today at coaching@ecoursedomination.comIf you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

Marketing Funnels for Online Course Creators | Why Online Course Creators Need Click Funnels | With Mark Bangerter

Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs

Play Episode Listen Later Jun 25, 2016

With so many online course hosting sites out there, and more popping up every day, it's no wonder you're overwhelmed and struggling to make a choice on where to publish your course. The point is you have to make a choice otherwise all your ideas and hard work will simply go to waste. But what platform should you choose?Should you simply go with Udemy and take advantage of their free hosting and maybe even pick up some organic sales?Should you opt for one of the many course publishing sites like Teachable, Thinkific and Edloud to name a few?Should you go it alone and try to piece your own platform together like I initially did with WordPress, OptimizePress, Wishlist Member, AffiliateWP and a number of other plugins…And while you're selecting your platform you don't only have to consider the course hosting capabilities of the platform…What about your marketing requirements? Does the platform provide you with a way to effectively market your course?Flexibility, outside of hosting your course what other pages can you create? What other offerings can you make available to your current and prospective students?I can see how you can suffer paralysis by analysis…There are so many options, so many choices, each offering their own range of features…But let's face it, you're not going to generate any course sales if you're stuck at the platform selection stage…So let me help you. Let me share my platform of choice with you…In this interview Mark Bangerter, Head of Customer Education at Click Funnels shares just some of the power this exciting platform has to offer and demonstrates why Click Funnels is the perfect fit, not only for publishing your online course, but also for your marketing funnels and affiliate management.I make no secret of the fact that I'm a big fan and affiliate of Click Funnels and the training they provide. Russell Brunson has changed the way I look at content delivery and I'm enjoying the results.I seriously encourage you to spend the time and take a look at what Click Funnels has to offer. As I said, there are the same tools that I use to create all my websites.Want to see inside my actual online course sales funnels?CLICK HERE for a video walk through of two proven online course promotion strategies. I show you my funnel pages plus why and how the students are presented with various options. These strategies will increase your course sales! Click Funnels Click Funnels is, in my opinion, the most exciting page builder available. It allows you to not only build your private online course membership sites, but also all your opt-in pages, sales pages, order forms and so much more!CLICK HERE to claim your 14-day FREE trial today! Funnel Scripts If you're stuck when it comes to writing copy than this tool is for you! I seriously wish I'd found this before spending thousands of dollars and hundreds of hours learning copywriting.This amazing tool produces attention grabbing titles and email subject lines, sales page and opt-in page copy, Facebook ad copy, Webinar copy including teasers, pre and post email sequences... and that's just some of the features this remarkable tool has to offer with new scripts being added all the time.CLICK HERE to learn more about Funnel Scripts and how it can help you sell more courses! Funnel University Discover how to make the most out of the power Click Funnels has to offer by taking advantage of the Funnel University monthly training.Need more traffic?Need better conversions?Want to increase your sales?CLICK HERE to check out what Funnel University can offer you!Oh, by the way, here is the link to Claire Groden's article on inverse.com -https://www.inverse.com/article/17307-growing-pains-at-online-education-startup-udemy-hit-as-amazon-rumors-swirlWant More Help?Are you looking at creating an online course but don't know where to start?Have you started but got stuck along the way?I'm here to help.Contact me today to book your free 20 minute one-on-one Skype coaching session. The session will be laser focused, aimed at solving your problem and we won't try to sell you anything. Sounds good? Email me today at coaching@ecoursedomination.comIf you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

Episode #237 – Funnel Fridays: A Cool New Way To Sell All Your Stuff

Marketing In Your Car - The Archives

Play Episode Listen Later Jun 10, 2016 8:42

The post Episode #237 – Funnel Fridays: A Cool New Way To Sell All Your Stuff appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... If this works, this might be my new favorite way to sell. On today's episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he'll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. --------------------------------------------------------------------------------- Thank you for reading Episode #237 – Funnel Fridays: A Cool New Way To Sell All Your Stuff, originally published at DotComSecrets.com Blog.

sales blog new way conversions clickfunnels dotcom secrets funnel scripts funnel university funnel fridays

Funnel Fridays: A Cool New Way To Sell All Your Stuff

Play Episode Listen Later Jun 10, 2016 8:43

If this works, this might be my new favorite way to sell. On today's episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he'll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it's a very special day for a lot of reasons. One, it's Friday, number two is it's the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can't remember what we called it. It's either Funnel Fridays or Friday Funnels. I think it's Friday Funnels, no Funnel Friday. Oh crap. Anyway, I'll learn it more as we keep doing it. But I think I've figured out a cool new way to sell stuff that's going to be really, really, really, really cool. I hope all you guys knock me off because I'm pretty sure it's the coolest thing ever. If you look at our typical sales process, we're driving ads, we're doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don't. And then there's upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they're people, they get your emails and their doing stuff, but they're not actively engaged into any kind of sequence. So I'm like, how do you….what do we do for all those people? Because I'm sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it's all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it's the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn't at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it's funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we'd do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it's like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don't whatever. So we have these limited beliefs. So there's one thing and the second thing, maybe that's the third thing now, I can't remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here's me using Clickfunnels.” And they're like, “I wish I had Clickfunnels.” And then I'm like, “Here's me using Funnel Scripts.” And they're like, “Funnel Scripts is awesome.” “Oh here's me using Funnel University.” And they're like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell's not only”….what do they say on hair club for men? “Not only the president, but I'm also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that's the thought. Today's day one. And it's either Funnelfridays.com, or fridayfunnels.com, I can't remember, but I'll learn that better and get back to you on it. But basically what I'm doing is there's a page and at the top of the page is a Google Hangout, I'm doing the Google Hangout live and what we're going to do, I'm going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I'm hoping there's going to be a bunch of different boxes in the office when I show up so that I can pick one. So we're going to pick one and then we're going to live build out a funnel. I'm going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I've got to get the funnel done before the clock hits 0. It's going to be and Jim Edwards is coming on because he's going to write the scripts in Funnel Scripts. I'm going to be busting out the funnel inside of Clickfunnels. We're uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it'll be cool. And then down below it'll be like, “Hey get your funnel stuff. Number one, here's Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it's pushing them to all of our core offers. It's kind of funny, back, this is rewind time, it's pre-podcast, maybe it's right when the podcast started, I don't remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we'd tell everybody, “Hey, we're coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it's kind of the same thing, we're going to do this Funnel Fridays each Friday and then we'll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it's not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it'll show the most recent episode and then when the new one comes, it just floats out for the new one, so it's a really cool process. So that's what we're doing. And then the other thing we're doing, we're having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we're going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I'm doing it, which will hopefully get people more excited because we'll get Facebook Crew all coming over as well. That's kind of the game plan. So it's going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I'm late. I was supposed to get to the office an hour and a half ago, I slept in. Now I've got 45 minutes to promote it, set it up, figure out what funnel I'm going to build, blah blah blah, and all that other fun stuff. So that's what's kind of happening now. I'm really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It's all about operation consumption over here. That's my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it. And I think that'll be a big difference for us. So that's what I got you guys. I hope that gives you some ideas for your business, for your products. I think it's something that any of us and all of us should be doing. But I will set the model, I'll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it's going to work. Alright, that's what I got for today. Thanks everybody, I'll talk to you guys soon. Bye.

new way pat flynn clickfunnels google hangouts russell brunson jim edwards jason fladlien mike filsaime funnel hacks funnel scripts transcript good funnel university funnel friday rippln funnel fridays

Funnel Fridays: A Cool New Way To Sell All Your Stuff

Play Episode Listen Later Jun 10, 2016 8:43

If this works, this might be my new favorite way to sell. On today’s episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he’ll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it’s a very special day for a lot of reasons. One, it’s Friday, number two is it’s the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can’t remember what we called it. It’s either Funnel Fridays or Friday Funnels. I think it’s Friday Funnels, no Funnel Friday. Oh crap. Anyway, I’ll learn it more as we keep doing it. But I think I’ve figured out a cool new way to sell stuff that’s going to be really, really, really, really cool. I hope all you guys knock me off because I’m pretty sure it’s the coolest thing ever. If you look at our typical sales process, we’re driving ads, we’re doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don’t. And then there’s upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they’re people, they get your emails and their doing stuff, but they’re not actively engaged into any kind of sequence. So I’m like, how do you….what do we do for all those people? Because I’m sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it’s all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it’s the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn’t at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it’s funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we’d do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it’s like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don’t whatever. So we have these limited beliefs. So there’s one thing and the second thing, maybe that’s the third thing now, I can’t remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here’s me using Clickfunnels.” And they’re like, “I wish I had Clickfunnels.” And then I’m like, “Here’s me using Funnel Scripts.” And they’re like, “Funnel Scripts is awesome.” “Oh here’s me using Funnel University.” And they’re like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell’s not only”….what do they say on hair club for men? “Not only the president, but I’m also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that’s the thought. Today’s day one. And it’s either Funnelfridays.com, or fridayfunnels.com, I can’t remember, but I’ll learn that better and get back to you on it. But basically what I’m doing is there’s a page and at the top of the page is a Google Hangout, I’m doing the Google Hangout live and what we’re going to do, I’m going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I’m hoping there’s going to be a bunch of different boxes in the office when I show up so that I can pick one. So we’re going to pick one and then we’re going to live build out a funnel. I’m going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I’ve got to get the funnel done before the clock hits 0. It’s going to be and Jim Edwards is coming on because he’s going to write the scripts in Funnel Scripts. I’m going to be busting out the funnel inside of Clickfunnels. We’re uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it’ll be cool. And then down below it’ll be like, “Hey get your funnel stuff. Number one, here’s Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it’s pushing them to all of our core offers. It’s kind of funny, back, this is rewind time, it’s pre-podcast, maybe it’s right when the podcast started, I don’t remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we’d tell everybody, “Hey, we’re coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it’s kind of the same thing, we’re going to do this Funnel Fridays each Friday and then we’ll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it’s not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it’ll show the most recent episode and then when the new one comes, it just floats out for the new one, so it’s a really cool process. So that’s what we’re doing. And then the other thing we’re doing, we’re having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we’re going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I’m doing it, which will hopefully get people more excited because we’ll get Facebook Crew all coming over as well. That’s kind of the game plan. So it’s going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I’m late. I was supposed to get to the office an hour and a half ago, I slept in. Now I’ve got 45 minutes to promote it, set it up, figure out what funnel I’m going to build, blah blah blah, and all that other fun stuff. So that’s what’s kind of happening now. I’m really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It’s all about operation consumption over here. That’s my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it. And I think that’ll be a big difference for us. So that’s what I got you guys. I hope that gives you some ideas for your business, for your products. I think it’s something that any of us and all of us should be doing. But I will set the model, I’ll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it’s going to work. Alright, that’s what I got for today. Thanks everybody, I’ll talk to you guys soon. Bye.

new way pat flynn clickfunnels google hangouts russell brunson jim edwards jason fladlien mike filsaime funnel hacks funnel scripts transcript good funnel university funnel friday rippln funnel fridays

No More Being A Jack-Of-All-Trades

Play Episode Listen Later Jun 6, 2016 13:41

It's time to focus on your “one thing”. On this special late night episode Russell talks about how he learned to stop being a jack of all trades and focus everything around one thing. He also reminisces on some of the harder times he's had before he got this far. Here are some interesting things you'll hear on today's episode: Russell tells how he used to be a “Jack of all Trades” and how that limited his growth. Why at first he thought it was a bad thing to be pigeon holed as “The Funnel Guy” and why he changed his mind. And why everything he does now is focused around Clickfunnels and why that is the key to his success. So listen below to find out how Russell went from “Jack of all Trades” to “The Funnel Guy”. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a late night, well not too late, it's about 8 at night, so a later night Marketing In Your Car. Alright everyone, so I'm heading back to the office, we are day two of our hack-a-thon, which is so much fun. So we had the last, we had about a 4 hour smack-down today deciding the future of Clickfunnels and it got heated, it got a little bit….a little tension, but it was all good because it's just interesting. I love my partners and love the people in the company, everyone has, we're all definitely people who are great at what they do, so we have strong opinions, but when all was said and done, a couple of things I think are very true. One is we all respect each other, like insanely, a ton. And number two is that we care about the customers, and that's really where the conversation keeps going to, is what is best for our customers, which is awesome. Way better than, what does the board of directors want, which is once again why I will never do the whole VC thing, on top of all the other jokes. But it was really good and we have some really cool directional things that we're doing that, some things make me nervous but they're going to be huge. Game changing type things. So I'll share more as we keep going on, but I just wanted to kind of share that. And then I wanted to talk to you guys about something that I think is really important, that's on my mind. It's interesting, I looked at the last 12 years of me being in this business, and first year I was just hustling and tried to make a little bit of money and I did and that was awesome. And then I tried to make a little more and I remember I was just hustling. We'd do a promotion and make $15- $20K and then I wouldn't do anything for 3 or 4 months. Then we'd try something else and we'd make a little more, here and there. And I remember one day one of my friends who's in the business was like, “Did you pass six figures yet?” I was like, “ No.” because in my mind six figures a year is insane, that's not even possible. Then I was like, wait. I started doing the math, I was like “Oh my gosh. I did, I passed six figures this year. That doesn't make any sense to me. That seems outside of logic.” It wasn't something I believed was happening. So then I got excited, now I got a goal. I want to make a million dollars in a year. So we went towards that goal, and went towards that goal. It's funny because I think it took me 3 or 4 years to cross a million dollar mark, and there's some mental barrier. I missed it by a few ten thousand dollars 2 or 3 years in a row. I just remember I was like, why can I not break the million dollar mark in a year? It just seemed so impossible for some reason and I couldn't figure it out. And then after I finally did break the million dollar mark, then that mental barrier was gone and I shot to the next level and we got to the point where I think my best year we did 8.9 million in the calendar year, and I think we did 10 if we looked at it from a start day. A 365 start day from the peaks. But in the calendar year, from January 1st to December 31st, on tax is 8.9 million was the biggest year I had. After that is when the company crashed, if you listen back through all my old marketing in your car's you'll hear all those stories. That's not for today. Then we restarted, and we started growing and we stuck at 3 million dollars a year, for 5 years in a row, stuck, stuck, stuck. We tried focusing, which got us to 3 million, we were like let's diversify, let's launch 10 companies. We launched 10 companies and we still made 3 million. Then, it was just thing after thing after thing. And then we started having a little more success when some of our other offers started going bigger. Neurocell did well and a couple of other offers started doing well. Anyway, it was just……but it still, then I think we were hovering around 6 million or so. I was like, “How do we get back to 10 million without having a hundred employees? How is that possible?” And I remember going to marketing events and people would be like, “Okay, this is the whatever guy. This is the whatever person.” And everyone would have their thing, and be like, “Russell, what's your thing?” and I was like,, “We're all things marketing. We do copywriting and we do funnels, and we do traffic.” We just kind of did everything. And I always thought that was a strategic advantage. “You can go to this guy to learn whatever, but we're going to teach you the whole thing.” And that was always our whole thing. We want to teach everything. Just by nature, we were good at everything, so we wanted to show everything and teach everything in this market and that's what we did. And the problem is we just kept getting stuck and stagnant. And I never could figure out why. And then the whole Clickfunnels thing came and it wasn't something we even invented the conversation. People had been talking about funnels, we'd been talking about funnels for 8 or 9 years. And I remember at the time, Ryan Deiss Traffic and Conversions Summit was all about funnels, seems like it was a hot topic right when we were building this tool. It really was a perfect storm when we launched it and all these things and it took off. And I wrote my book, and my book wasn't ever really about funnels. Like if I was to re-title it now I probably would change the title, at least the subtitle, to be more about this is a funnel book. But it didn't it was just me teaching my process, but it all came down to funnels. When you look at the whole process, it was all funnels. And people read that book and because that came so close to Clickfunnels people associated it as this is the guide book or the handbook for funnels and this is the software, and that means Russell, therefore, is the funnel guy. But at first I didn't like that because I was like, there's a lot of people teaching funnels, I'm not the funnel guy, I'm the guy who does everything. And it's interesting, but that's kind of like I had this weird pride thing that I wanted to bigger than funnels, or I wanted to be whatever, but people kept kind of pigeon holing it, you're the funnel guy, you're the funnel guy. And finally after a while I started embracing it and shifting things and now all of our products are being tied to that. Funnel Scripts, here's the scripts to your funnels. We had High Ticket Secrets, which is your high ticket funnel, and we had all these other things that we have rolled out before and since. And then we started tying things to Clickfunnels. We have our Quick Start Program, which is helping people set up. We've got our funnel certification program, even my Inner Circle, interesting enough, transitioned to a funnel inner circle. Someone even mentioned it, last meeting. The reason why we're in this room is because Russell's the best in the world at funnels. I was like, how interesting is that? And I really think that the big….I mean obviously there's a lot of things that happened, but one of the biggest thing for us that took us from where we're at now to this year, I don't want to share numbers or anything, but it's going to be, I mean 3 or 4 maybe even 5 times more than my biggest year of all time. It's just kind of crazy. And I really feel like it's because we picked our thing. And that's what we're focusing on. Everything we're doing is around this one concept of funnels and we're trying to become the best in the world at funnels. Our coaching's around funnels, our products around funnels. Our front end offers are around webinar funnels and book funnels. Everything is tied to this conversation that we are trying to become the best in the world at, and I think that that's one of the keys. As much as I hated to go that way and I didn't want to, and I fought it for so long. Because I'm good at a lot of things, I wanted to be all these things, but I don't think that's the key. The key is figuring out what are you the best in the world at? What is your thing? And then everything you create is tied to that one thing. You know, Ryan Deiss just posted, I think Digital Marketers, he's says it's been 5 years now and I was reading this post. It was really cool, I really enjoyed it. But he was talking about how every year their business model changes. They were this, they were this, and they were this. You know, one year they were funnels, the next they were consultants, the next year they were whatever, and this year they're doing certifications and it's kind of like, their business keeps changing and I know they're doing well, but my guess is that if they would pick a track and stick with it, and they're trying to obviously, one of them is going to become the thing for them, but if you were to ask people 3 years ago who does funnels in the industry everyone would have said Ryan Deiss, but they shifted away from that. They shifted their focus to the next thing. It was the machine in email marketing and then it was…..and now it's certifications. So I'm hoping they find their spot, I think certifications; I think what they're doing with certifications is unique and cool and nobody else is doing it. We're definitely not going that direction. I think that there's this area that they're going to carve out and just kind of own. I hope that's the plan. I hope. I love to see what they can do if they execute hard on that for 3 or 4 years and just focus there. I look at us we're focusing now on this one thing and I start looking at a whole bunch of things are going through my mind right now. How do I build a community? Surround a topic? Our community, we're funnel hackers. We funnel hack. We can have live events, hack-a-thons, the funnel hacking live event. It's funnels and …. And it's suddenly all these things and if you want to build a cult or a culture, it comes down to becoming the best in the world at one thing and then tying everything you're doing around that concept. Kind of a fun idea behind that. One of my close buddies, Chad Woolner, he's a chiropractor and he's been kind of trying to figure out his spot in the world outside of his practice. What does he want to do? How does he want to serve people outside of that? A little while ago he decided he wanted to help serve chiropractors and help other one's get to the point that he's gotten, really free themselves from the startup of a practice and those kind of things. So he started a podcast, he's doing all these things, and they're all good and he's teaching everything from how to do this to this, all these things which are broad and good. And we were at a camping trip the other day, and I was sitting there and I was like, “Would I go on Paychat to learn how to grow my Chiropractic business?” and I was like, “I don't know if I would.” Not that he doesn't know his thing, because he does, but I don't think he's the best in the world at all those things that he's teaching, all those things. What could Chad be the best in the world at. And I was thinking, and this isn't the answer for everyone, but for him I was like, “Dude, you're probably the only Chiropractor on Earth that knows anything about funnels. You build funnels, you build your own funnels, online funnels, offline funnels. I would venture to assume that you are the best in the world at Chiropractic funnels right now. That should be your thing man. You should shift all your branding and everything around that one thing and make that your focus. If that was your focus and I was a chiropractor I would come to you in a heartbeat. I wouldn't come to you to learn how to build a chiropractic business, because you don't have the biggest Chiropractor business, so I wouldn't come to you for that. I would go to whoever did. But you're the best in the world at chiropractic funnels. I would come to you for that. If you were to come to an event, let's say there's a big event in your industry you could say ‘hey, I'm the Chiropractic Funnel Dude.' They would allow you to speak because you are that person.” And I was looking at the other Chiropractic guru's and there's a social media one, there's different ones and each of them would have their little spot in the ecosystem. I've always, again like I said, I always was kind of resistant to that and fought that, but now I really think that's the key. Anyway, I just wanted to leave that while I'm driving back to the office to kind of think on. What is your thing? I know you're good at everything, because you're amazing. So of all those things, where, when someone says, “Oh, so and so, they're the funnel dude. They're the social media dude. They're the eat fat and butter dude. Or put butter in your coffee dude.” Or whatever your market is. What makes you unique? What makes you different? It's kind of funny, I was looking at our old products, we had micro-continuity, which was cool, but it was just another random thing where now I can be like, “hey micro-continuity funnels.” And suddenly takes a concept and wraps it in a way that is unique to me and now it gives context and now people care. Anyway, just some thoughts. Hopefully that helps some of you guys and I hope you take some time to kind of carve out where in the world you fit into your ecosystem. And don't fight it because you feel like you're better than it. Own it. And I think that's how you go deep with people and your audience. That's where you're going to see the biggest transformation. So there you go you guys. I hope you enjoyed that. That's all I got. I appreciate you all, thanks for listening. Thanks for being part of this crazy community we're trying to build, and I'll talk to you guys soon. Bye.

game earth trades vc surround chiropractic chiropractors inner circle 20k clickfunnels digital marketers russell brunson jack of all trades ryan deiss funnel scripts high ticket secrets

No More Being A Jack-Of-All-Trades

Marketing In Your Car - The Archives

Play Episode Listen Later Jun 6, 2016 13:41

It’s time to focus on your “one thing”. On this special late night episode Russell talks about how he learned to stop being a jack of all trades and focus everything around one thing. He also reminisces on some of the harder times he’s had before he got this far. Here are some interesting things you’ll hear on today’s episode: Russell tells how he used to be a “Jack of all Trades” and how that limited his growth. Why at first he thought it was a bad thing to be pigeon holed as “The Funnel Guy” and why he changed his mind. And why everything he does now is focused around Clickfunnels and why that is the key to his success. So listen below to find out how Russell went from “Jack of all Trades” to “The Funnel Guy”. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a late night, well not too late, it’s about 8 at night, so a later night Marketing In Your Car. Alright everyone, so I’m heading back to the office, we are day two of our hack-a-thon, which is so much fun. So we had the last, we had about a 4 hour smack-down today deciding the future of Clickfunnels and it got heated, it got a little bit….a little tension, but it was all good because it’s just interesting. I love my partners and love the people in the company, everyone has, we’re all definitely people who are great at what they do, so we have strong opinions, but when all was said and done, a couple of things I think are very true. One is we all respect each other, like insanely, a ton. And number two is that we care about the customers, and that’s really where the conversation keeps going to, is what is best for our customers, which is awesome. Way better than, what does the board of directors want, which is once again why I will never do the whole VC thing, on top of all the other jokes. But it was really good and we have some really cool directional things that we’re doing that, some things make me nervous but they’re going to be huge. Game changing type things. So I’ll share more as we keep going on, but I just wanted to kind of share that. And then I wanted to talk to you guys about something that I think is really important, that’s on my mind. It’s interesting, I looked at the last 12 years of me being in this business, and first year I was just hustling and tried to make a little bit of money and I did and that was awesome. And then I tried to make a little more and I remember I was just hustling. We’d do a promotion and make $15- $20K and then I wouldn’t do anything for 3 or 4 months. Then we’d try something else and we’d make a little more, here and there. And I remember one day one of my friends who’s in the business was like, “Did you pass six figures yet?” I was like, “ No.” because in my mind six figures a year is insane, that’s not even possible. Then I was like, wait. I started doing the math, I was like “Oh my gosh. I did, I passed six figures this year. That doesn’t make any sense to me. That seems outside of logic.” It wasn’t something I believed was happening. So then I got excited, now I got a goal. I want to make a million dollars in a year. So we went towards that goal, and went towards that goal. It’s funny because I think it took me 3 or 4 years to cross a million dollar mark, and there’s some mental barrier. I missed it by a few ten thousand dollars 2 or 3 years in a row. I just remember I was like, why can I not break the million dollar mark in a year? It just seemed so impossible for some reason and I couldn’t figure it out. And then after I finally did break the million dollar mark, then that mental barrier was gone and I shot to the next level and we got to the point where I think my best year we did 8.9 million in the calendar year, and I think we did 10 if we looked at it from a start day. A 365 start day from the peaks. But in the calendar year, from January 1st to December 31st, on tax is 8.9 million was the biggest year I had. After that is when the company crashed, if you listen back through all my old marketing in your car’s you’ll hear all those stories. That’s not for today. Then we restarted, and we started growing and we stuck at 3 million dollars a year, for 5 years in a row, stuck, stuck, stuck. We tried focusing, which got us to 3 million, we were like let’s diversify, let’s launch 10 companies. We launched 10 companies and we still made 3 million. Then, it was just thing after thing after thing. And then we started having a little more success when some of our other offers started going bigger. Neurocell did well and a couple of other offers started doing well. Anyway, it was just……but it still, then I think we were hovering around 6 million or so. I was like, “How do we get back to 10 million without having a hundred employees? How is that possible?” And I remember going to marketing events and people would be like, “Okay, this is the whatever guy. This is the whatever person.” And everyone would have their thing, and be like, “Russell, what’s your thing?” and I was like,, “We’re all things marketing. We do copywriting and we do funnels, and we do traffic.” We just kind of did everything. And I always thought that was a strategic advantage. “You can go to this guy to learn whatever, but we’re going to teach you the whole thing.” And that was always our whole thing. We want to teach everything. Just by nature, we were good at everything, so we wanted to show everything and teach everything in this market and that’s what we did. And the problem is we just kept getting stuck and stagnant. And I never could figure out why. And then the whole Clickfunnels thing came and it wasn’t something we even invented the conversation. People had been talking about funnels, we’d been talking about funnels for 8 or 9 years. And I remember at the time, Ryan Deiss Traffic and Conversions Summit was all about funnels, seems like it was a hot topic right when we were building this tool. It really was a perfect storm when we launched it and all these things and it took off. And I wrote my book, and my book wasn’t ever really about funnels. Like if I was to re-title it now I probably would change the title, at least the subtitle, to be more about this is a funnel book. But it didn’t it was just me teaching my process, but it all came down to funnels. When you look at the whole process, it was all funnels. And people read that book and because that came so close to Clickfunnels people associated it as this is the guide book or the handbook for funnels and this is the software, and that means Russell, therefore, is the funnel guy. But at first I didn’t like that because I was like, there’s a lot of people teaching funnels, I’m not the funnel guy, I’m the guy who does everything. And it’s interesting, but that’s kind of like I had this weird pride thing that I wanted to bigger than funnels, or I wanted to be whatever, but people kept kind of pigeon holing it, you’re the funnel guy, you’re the funnel guy. And finally after a while I started embracing it and shifting things and now all of our products are being tied to that. Funnel Scripts, here’s the scripts to your funnels. We had High Ticket Secrets, which is your high ticket funnel, and we had all these other things that we have rolled out before and since. And then we started tying things to Clickfunnels. We have our Quick Start Program, which is helping people set up. We’ve got our funnel certification program, even my Inner Circle, interesting enough, transitioned to a funnel inner circle. Someone even mentioned it, last meeting. The reason why we’re in this room is because Russell’s the best in the world at funnels. I was like, how interesting is that? And I really think that the big….I mean obviously there’s a lot of things that happened, but one of the biggest thing for us that took us from where we’re at now to this year, I don’t want to share numbers or anything, but it’s going to be, I mean 3 or 4 maybe even 5 times more than my biggest year of all time. It’s just kind of crazy. And I really feel like it’s because we picked our thing. And that’s what we’re focusing on. Everything we’re doing is around this one concept of funnels and we’re trying to become the best in the world at funnels. Our coaching’s around funnels, our products around funnels. Our front end offers are around webinar funnels and book funnels. Everything is tied to this conversation that we are trying to become the best in the world at, and I think that that’s one of the keys. As much as I hated to go that way and I didn’t want to, and I fought it for so long. Because I’m good at a lot of things, I wanted to be all these things, but I don’t think that’s the key. The key is figuring out what are you the best in the world at? What is your thing? And then everything you create is tied to that one thing. You know, Ryan Deiss just posted, I think Digital Marketers, he’s says it’s been 5 years now and I was reading this post. It was really cool, I really enjoyed it. But he was talking about how every year their business model changes. They were this, they were this, and they were this. You know, one year they were funnels, the next they were consultants, the next year they were whatever, and this year they’re doing certifications and it’s kind of like, their business keeps changing and I know they’re doing well, but my guess is that if they would pick a track and stick with it, and they’re trying to obviously, one of them is going to become the thing for them, but if you were to ask people 3 years ago who does funnels in the industry everyone would have said Ryan Deiss, but they shifted away from that. They shifted their focus to the next thing. It was the machine in email marketing and then it was…..and now it’s certifications. So I’m hoping they find their spot, I think certifications; I think what they’re doing with certifications is unique and cool and nobody else is doing it. We’re definitely not going that direction. I think that there’s this area that they’re going to carve out and just kind of own. I hope that’s the plan. I hope. I love to see what they can do if they execute hard on that for 3 or 4 years and just focus there. I look at us we’re focusing now on this one thing and I start looking at a whole bunch of things are going through my mind right now. How do I build a community? Surround a topic? Our community, we’re funnel hackers. We funnel hack. We can have live events, hack-a-thons, the funnel hacking live event. It’s funnels and …. And it’s suddenly all these things and if you want to build a cult or a culture, it comes down to becoming the best in the world at one thing and then tying everything you’re doing around that concept. Kind of a fun idea behind that. One of my close buddies, Chad Woolner, he’s a chiropractor and he’s been kind of trying to figure out his spot in the world outside of his practice. What does he want to do? How does he want to serve people outside of that? A little while ago he decided he wanted to help serve chiropractors and help other one’s get to the point that he’s gotten, really free themselves from the startup of a practice and those kind of things. So he started a podcast, he’s doing all these things, and they’re all good and he’s teaching everything from how to do this to this, all these things which are broad and good. And we were at a camping trip the other day, and I was sitting there and I was like, “Would I go on Paychat to learn how to grow my Chiropractic business?” and I was like, “I don’t know if I would.” Not that he doesn’t know his thing, because he does, but I don’t think he’s the best in the world at all those things that he’s teaching, all those things. What could Chad be the best in the world at. And I was thinking, and this isn’t the answer for everyone, but for him I was like, “Dude, you’re probably the only Chiropractor on Earth that knows anything about funnels. You build funnels, you build your own funnels, online funnels, offline funnels. I would venture to assume that you are the best in the world at Chiropractic funnels right now. That should be your thing man. You should shift all your branding and everything around that one thing and make that your focus. If that was your focus and I was a chiropractor I would come to you in a heartbeat. I wouldn’t come to you to learn how to build a chiropractic business, because you don’t have the biggest Chiropractor business, so I wouldn’t come to you for that. I would go to whoever did. But you’re the best in the world at chiropractic funnels. I would come to you for that. If you were to come to an event, let’s say there’s a big event in your industry you could say ‘hey, I’m the Chiropractic Funnel Dude.’ They would allow you to speak because you are that person.” And I was looking at the other Chiropractic guru’s and there’s a social media one, there’s different ones and each of them would have their little spot in the ecosystem. I’ve always, again like I said, I always was kind of resistant to that and fought that, but now I really think that’s the key. Anyway, I just wanted to leave that while I’m driving back to the office to kind of think on. What is your thing? I know you’re good at everything, because you’re amazing. So of all those things, where, when someone says, “Oh, so and so, they’re the funnel dude. They’re the social media dude. They’re the eat fat and butter dude. Or put butter in your coffee dude.” Or whatever your market is. What makes you unique? What makes you different? It’s kind of funny, I was looking at our old products, we had micro-continuity, which was cool, but it was just another random thing where now I can be like, “hey micro-continuity funnels.” And suddenly takes a concept and wraps it in a way that is unique to me and now it gives context and now people care. Anyway, just some thoughts. Hopefully that helps some of you guys and I hope you take some time to kind of carve out where in the world you fit into your ecosystem. And don’t fight it because you feel like you’re better than it. Own it. And I think that’s how you go deep with people and your audience. That’s where you’re going to see the biggest transformation. So there you go you guys. I hope you enjoyed that. That’s all I got. I appreciate you all, thanks for listening. Thanks for being part of this crazy community we’re trying to build, and I’ll talk to you guys soon. Bye.

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Episode #201 – Hanging Out With Alex Mandossian

Play Episode Listen Later Feb 29, 2016 10:22

The post Episode #201 – Hanging Out With Alex Mandossian appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... A meeting I'm excited for, as well as some random things I did not learn from my friends. On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume. Here are 4 things you will hear on today's episode: Why spending $1000 on a course ended up being a good thing How shampoo companies talked people into consuming more shampoo. Why Russell's webinar for Funnel Scripts was so successful. And why Russell is going to get in trouble for teasing his friends. So listen below to hear about Russell's mentor and to also hear him make fun of some of his friends. --------------------------------------------------------------------------------- Thank you for reading Episode #201 – Hanging Out With Alex Mandossian, originally published at DotComSecrets.com Blog.

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Hanging Out With Alex Mandossian

Play Episode Listen Later Feb 29, 2016 10:22

A meeting I'm excited for, as well as some random things I did not learn from my friends. On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume. Here are 4 things you will hear on today's episode: Why spending $1000 on a course ended up being a good thing How shampoo companies talked people into consuming more shampoo. Why Russell's webinar for Funnel Scripts was so successful. And why Russell is going to get in trouble for teasing his friends. So listen below to hear about Russell's mentor and to also hear him make fun of some of his friends. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and anybody else who's listening to this. Hope you guys are doing awesome. We're officially past 200, we are 201. We're like a legit podcast now. I don't know, now that we have 220 + episodes, there's not a lot of podcasts that can say. Even though my podcast is not like a normal podcast. It's more like, me hanging out in my car, hopefully some people like what I got to say. Appreciate you guys for being faithful fans and followers. And we could have never have kept doing it without you guys here. I finally after 200 episodes, I finally have a call to action at the end of the podcast as well. As you will see when this is over, there's a call to action. I'm totally a legit podcaster now. I went from being this dude in his car driving around talking to himself, to being a legitimate podcaster all within 200 episodes. It only took 3 years. Appreciate you guys all. I'm excited for today, I'm actually going into my office right now to meet with a legend. When I got started in this business, there were a few people that were my mentors, that I looked up to. I'd say, some of the initial ones, it's crazy it's back 10 to 12 years ago now, guys like Armand Morin, and Alex Mandossian, and Steven Pierce, all the people that were at Armand's old big seminars. They were my people, that's where I learned a lot of stuff initially from. I'm excited because today, Alex Mandossian is flying into Boise, I think he flew in last night, technically, but he's here today. We're going to hang out, its' going to be really fun. I look back at the stuff I learned from Alex, impactful stuff that had a huge directional changes in my business. One of the first higher ticket products that I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it's funny because now I'm always trying to convince people to buy stuff, I remember back in the day, I was making money. I think I was making 10 grand a month or so when he came out with Teleseminar Secrets, and most of my money was coming from teleseminars. I'm like, “I already know teleseminars, Do I buy this thing or do I not. It's $1,000.” You know all the drama that we go through in our heads when we're trying to make investments. It seems like a big deal at the time, but later you're like, it's $1,000, come on now. I remember Tellman Knudson was like, “Hey do you think you could learn one thing from that course to help you make an extra $1000 on one of your teleseminars?” I was like, “Yeah.” He's like, “Then why wouldn't you buy it.” I'm like, “that's a good point.” I stood up from the dinner table, walked over and I bought it. That course made me a heck of a lot more than $1000. That was amazing when he had another one called Stick Strategies, which were all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight and I remember I was flying somewhere and I had this report called Consumption Theory I believe. And it was talking about the importansce of consumption and I think one of the stories he talked about, I think I shared this a little while ago with you guys, it was talking about shampoo companies, PertPlus or I don't know one of the shampoo companies and they used to have on the back of their bottle, the instructions, maybe they didn't even have instructions, and then some smart dude added instructions that said, “Wash, rinse, repeat” and it went from people who used to shampoo their hair once a week to get the oils out, now it's like wash them every day, to hey you should wash them multiple times per showers. Consumption. Shampoo went through the roof, and it was all about consumption theory. Getting your customers to consume that product and how important that is and how that is what can fuel everything. It's funny because recently that's been a big topic in our company is consumption. How do we get our customers to consume Clickfunnels. The more people who consume Clickfunnels the better, more they're going to stick longer the more they're going to be all these kinds of things. My initial thoughts around consumption, what we can do and how we can do it, all came from ten years ago from a report I read on a plane from Alex Mandossian. It's just kind of crazy, and he is actually here in the office today! I'm exciting. We're going to be making some promo video for Clickfunnels, he's doing a big roll out for one of his newproducts and on the back end we're going to plug in Clickfunnels, it's going to be really, really cool. I'm excited because I'm totally geeking out. When one of your mentors come into your office, you're just excited no matter what. But he keeps telling me, “This time the teacher's coming as the student. I'm coming to learn from you.” I'm like, “Dude, everything I learned I learned from you guys.” Anyway, I'm just excited. It's going to be really fun. Hopefully some gold can come out of it. If I get some cool things I'll share it with you guys tomorrow or tonight or some time. So that's kind of one thing that's happening today that will be really, really fun. I'm excited for it. A couple of other fun things, we did the Funnel Scripts webinar last week. I told you guys about that. It completely crushed it, we closed 45% people online, and it's been selling like crazy all throughout the weekend, so today's the last day. I'm pulling down the page today. So we're doing a big urgency scarcity push and hopefully in the next 18 hours or so we'll sell a lot more. That's kind of the goal. For those of you guys whoever follow product launch stuff, there's Jeff Walker is like the father or product launches, but he had they call it, the Walker W, if you look at the typical product launch. You look at the graph of sales, at first there's like a spike on launch day, and it goes down a little, usually in the middle it peaks up again, then it drops down, and the last day it peaks up again close to the first day. It looks like a big W, so it's always called the launch w or the Walker W. Hoping to get the W, otherwise it's just going to look like an E that tipped over or something like that. Something weird. So hopefully today sales will be close to what we did on day number one, which would be awesome. We have a bunch of other….anyway, it's kind of funny, a lot of you guys, I talk about stuff that's always happening, and I've had 5 or 6 people message me, “Dude, why didn't we know about Funnel Scripts before it happened?” I was like, “I guess I haven't really talked about it on the podcast.” Mostly cause Jim Edwards was doing most of the work behind the scenes on the script and everything, and I just started this week on the webinar pitch, I started on Monday. I mapped out the one thing and the three secrets, Tuesday I ran out of time, and Wednesday I put together the presentation following The Perfect Webinar Script. Which, guess what guys? It still works, in case you're wondering. I've had people tell me this week, “If everyone is using it, it won't work anymore”. I was like, “Dude, if everyone just copies my slides it won't work anymore, but if you listen to what I'm saying, you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work.” It's kind of funny, when I was speaking at a Tony Robbins event in Fiji, this is probably, how many years ago now? It's before Aiden was born, he's five, so probably six or seven years ago. I was in Fiji speaking at a Tony Robbins event. You know he's friends with Frank Kern and all these guys like that and they must have said something about squeeze pages and they weren't working anymore. I remember at the event I talked about landing pages and how to get opt-in's and how to follow up and that kind of stuff that was ground breaking for people especially seven years ago. And after I got offstage, tony came up, “Thanks, by the way, is it true that squeeze pages don't work anymore and that soon they're going to be non-existent?” I was like, “No.” I kind of laughed, “I don't know which of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins. But great squeeze pages and great hooks and curiosity based headlines will always work, until people stop being curious they will continue to work for forever.” It kind of made me laugh. It's kind of like when videos first came out, I'm going to get in trouble for teasing all my friends now, this is when video first kind of came out and people putting videos on landing pages and everyone was talking about it. I was at a Mastermind Meeting with Bill Glazer, and Bill gets up and shows conclusive stats that video does not out perform text copy on a landing page. He showed this stuff, and everyone in the Mastermind group was taking notes, “No videos on landing pages”, taking all these notes and stuff. And I'm like the only one looking there, from somebody who's actually ran split tests. Looking around like, so I raised my hand, “Hey Bill, first off, no offense man, you're not that good on video. Have you tested someone's who's good on video, versus copy, versus someone who's bad on video? Cause my guess is it's not the video doesn't convert on landing pages, it's your video that doesn't convert on landing pages.” It was kind of a joke, but at the same time I was like that is the truth, my friends. Anywho, that's what I got. I'm at the office, I got a busy day, I gotta go. I don't what I'm going to keep rambling. I'm going to get in trouble if I keep teasing my friends. Anyway, I would not be where I am now, so as much as I tease you guys I love you all. Hope you guys got some fun today, I will report back in on what I learn from Alex over the next few hours. Appreciate you guys, have an amazing day and I'll talk to you all again soon.

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Hanging Out With Alex Mandossian

Play Episode Listen Later Feb 29, 2016 10:22

A meeting I’m excited for, as well as some random things I did not learn from my friends. On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume. Here are 4 things you will hear on today’s episode: Why spending $1000 on a course ended up being a good thing How shampoo companies talked people into consuming more shampoo. Why Russell’s webinar for Funnel Scripts was so successful. And why Russell is going to get in trouble for teasing his friends. So listen below to hear about Russell’s mentor and to also hear him make fun of some of his friends. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and anybody else who’s listening to this. Hope you guys are doing awesome. We’re officially past 200, we are 201. We’re like a legit podcast now. I don’t know, now that we have 220 + episodes, there’s not a lot of podcasts that can say. Even though my podcast is not like a normal podcast. It’s more like, me hanging out in my car, hopefully some people like what I got to say. Appreciate you guys for being faithful fans and followers. And we could have never have kept doing it without you guys here. I finally after 200 episodes, I finally have a call to action at the end of the podcast as well. As you will see when this is over, there’s a call to action. I’m totally a legit podcaster now. I went from being this dude in his car driving around talking to himself, to being a legitimate podcaster all within 200 episodes. It only took 3 years. Appreciate you guys all. I’m excited for today, I’m actually going into my office right now to meet with a legend. When I got started in this business, there were a few people that were my mentors, that I looked up to. I’d say, some of the initial ones, it’s crazy it’s back 10 to 12 years ago now, guys like Armand Morin, and Alex Mandossian, and Steven Pierce, all the people that were at Armand’s old big seminars. They were my people, that’s where I learned a lot of stuff initially from. I’m excited because today, Alex Mandossian is flying into Boise, I think he flew in last night, technically, but he’s here today. We’re going to hang out, its’ going to be really fun. I look back at the stuff I learned from Alex, impactful stuff that had a huge directional changes in my business. One of the first higher ticket products that I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it’s funny because now I’m always trying to convince people to buy stuff, I remember back in the day, I was making money. I think I was making 10 grand a month or so when he came out with Teleseminar Secrets, and most of my money was coming from teleseminars. I’m like, “I already know teleseminars, Do I buy this thing or do I not. It’s $1,000.” You know all the drama that we go through in our heads when we’re trying to make investments. It seems like a big deal at the time, but later you’re like, it’s $1,000, come on now. I remember Tellman Knudson was like, “Hey do you think you could learn one thing from that course to help you make an extra $1000 on one of your teleseminars?” I was like, “Yeah.” He’s like, “Then why wouldn’t you buy it.” I’m like, “that’s a good point.” I stood up from the dinner table, walked over and I bought it. That course made me a heck of a lot more than $1000. That was amazing when he had another one called Stick Strategies, which were all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight and I remember I was flying somewhere and I had this report called Consumption Theory I believe. And it was talking about the importansce of consumption and I think one of the stories he talked about, I think I shared this a little while ago with you guys, it was talking about shampoo companies, PertPlus or I don’t know one of the shampoo companies and they used to have on the back of their bottle, the instructions, maybe they didn’t even have instructions, and then some smart dude added instructions that said, “Wash, rinse, repeat” and it went from people who used to shampoo their hair once a week to get the oils out, now it’s like wash them every day, to hey you should wash them multiple times per showers. Consumption. Shampoo went through the roof, and it was all about consumption theory. Getting your customers to consume that product and how important that is and how that is what can fuel everything. It’s funny because recently that’s been a big topic in our company is consumption. How do we get our customers to consume Clickfunnels. The more people who consume Clickfunnels the better, more they’re going to stick longer the more they’re going to be all these kinds of things. My initial thoughts around consumption, what we can do and how we can do it, all came from ten years ago from a report I read on a plane from Alex Mandossian. It’s just kind of crazy, and he is actually here in the office today! I’m exciting. We’re going to be making some promo video for Clickfunnels, he’s doing a big roll out for one of his newproducts and on the back end we’re going to plug in Clickfunnels, it’s going to be really, really cool. I’m excited because I’m totally geeking out. When one of your mentors come into your office, you’re just excited no matter what. But he keeps telling me, “This time the teacher’s coming as the student. I’m coming to learn from you.” I’m like, “Dude, everything I learned I learned from you guys.” Anyway, I’m just excited. It’s going to be really fun. Hopefully some gold can come out of it. If I get some cool things I’ll share it with you guys tomorrow or tonight or some time. So that’s kind of one thing that’s happening today that will be really, really fun. I’m excited for it. A couple of other fun things, we did the Funnel Scripts webinar last week. I told you guys about that. It completely crushed it, we closed 45% people online, and it’s been selling like crazy all throughout the weekend, so today’s the last day. I’m pulling down the page today. So we’re doing a big urgency scarcity push and hopefully in the next 18 hours or so we’ll sell a lot more. That’s kind of the goal. For those of you guys whoever follow product launch stuff, there’s Jeff Walker is like the father or product launches, but he had they call it, the Walker W, if you look at the typical product launch. You look at the graph of sales, at first there’s like a spike on launch day, and it goes down a little, usually in the middle it peaks up again, then it drops down, and the last day it peaks up again close to the first day. It looks like a big W, so it’s always called the launch w or the Walker W. Hoping to get the W, otherwise it’s just going to look like an E that tipped over or something like that. Something weird. So hopefully today sales will be close to what we did on day number one, which would be awesome. We have a bunch of other….anyway, it’s kind of funny, a lot of you guys, I talk about stuff that’s always happening, and I’ve had 5 or 6 people message me, “Dude, why didn’t we know about Funnel Scripts before it happened?” I was like, “I guess I haven’t really talked about it on the podcast.” Mostly cause Jim Edwards was doing most of the work behind the scenes on the script and everything, and I just started this week on the webinar pitch, I started on Monday. I mapped out the one thing and the three secrets, Tuesday I ran out of time, and Wednesday I put together the presentation following The Perfect Webinar Script. Which, guess what guys? It still works, in case you’re wondering. I’ve had people tell me this week, “If everyone is using it, it won’t work anymore”. I was like, “Dude, if everyone just copies my slides it won’t work anymore, but if you listen to what I’m saying, you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work.” It’s kind of funny, when I was speaking at a Tony Robbins event in Fiji, this is probably, how many years ago now? It’s before Aiden was born, he’s five, so probably six or seven years ago. I was in Fiji speaking at a Tony Robbins event. You know he’s friends with Frank Kern and all these guys like that and they must have said something about squeeze pages and they weren’t working anymore. I remember at the event I talked about landing pages and how to get opt-in’s and how to follow up and that kind of stuff that was ground breaking for people especially seven years ago. And after I got offstage, tony came up, “Thanks, by the way, is it true that squeeze pages don’t work anymore and that soon they’re going to be non-existent?” I was like, “No.” I kind of laughed, “I don’t know which of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins. But great squeeze pages and great hooks and curiosity based headlines will always work, until people stop being curious they will continue to work for forever.” It kind of made me laugh. It’s kind of like when videos first came out, I’m going to get in trouble for teasing all my friends now, this is when video first kind of came out and people putting videos on landing pages and everyone was talking about it. I was at a Mastermind Meeting with Bill Glazer, and Bill gets up and shows conclusive stats that video does not out perform text copy on a landing page. He showed this stuff, and everyone in the Mastermind group was taking notes, “No videos on landing pages”, taking all these notes and stuff. And I’m like the only one looking there, from somebody who’s actually ran split tests. Looking around like, so I raised my hand, “Hey Bill, first off, no offense man, you’re not that good on video. Have you tested someone’s who’s good on video, versus copy, versus someone who’s bad on video? Cause my guess is it’s not the video doesn’t convert on landing pages, it’s your video that doesn’t convert on landing pages.” It was kind of a joke, but at the same time I was like that is the truth, my friends. Anywho, that’s what I got. I’m at the office, I got a busy day, I gotta go. I don’t what I’m going to keep rambling. I’m going to get in trouble if I keep teasing my friends. Anyway, I would not be where I am now, so as much as I tease you guys I love you all. Hope you guys got some fun today, I will report back in on what I learn from Alex over the next few hours. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.

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Phase 2 Of Our World Domination Plan

Play Episode Listen Later Feb 26, 2016 13:16

After you've mastered consistent new customer flow, then you're allowed to do this… On this special 200th episode Russell talks about his Funnel Scripts Webinar and closing 45% of people on it. He also talks about if you put out more stuff for people to buy, they will buy it. Here are three fun things you'll hear on today's episode: Why people will buy more from you, as long as you continue have new things for them to buy. One of the cardinal sins of why people's businesses have shrunk or disappeared. And what two things you need to do for your business to be successful (gaining new customers, and having new products for them to buy). So listen below to hear why you need to both gain new customers, and keep them around by having new products for them to buy in order for your business to continue to grow and be successful. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing….oh crap….In Your Car. I just ran a red light. Oh man today is already starting out amazing. Welcome everybody I hope everyone is doing awesome. I think this is episode 200, if not then tomorrow will be, but I think it's today. I think today is the day that we crossed 200 episodes. That means you guys who have been my faithful followers, have been listening to me for 10 minutes a day for 200 days-ish. I think we've been recording it now for 3 years and I love it. So thank you for listening and subscribing. I always hear people I meet at an event and who are like, “Russell, I ran into one of your podcasts, then I binged and I went through all of them in the next week. And I'm like, “holy cow, that's a lot of intense listening.” So I appreciate all of you guys, glad to have you and hopefully these have been valuable and have served you for a long time. What to talk about today…….Well, today on our, hopefully…I should've known this before I jumped on, but I'm already driving and I don't want to search. Anyway, I think this is the 200th episode and if it is, we have a special episode for today. I wanted to talk about something important, some of you guys know yesterday I did a webinar for a new product we created called Funnel Scripts, and we had 5,038 people register for the webinar, which is crazy. Goto Webinar only let 1,000 people on, we had all sorts of technical issues. I can't even tell you all the problems that came with it, but even with those things in place, we closed 45% of those who were on. Like 450 sales which was nuts. It was not what I was planning, I was thinking 100 would be awesome, 200 if I did well, so yeah it was insane. And I was thinking about that and it reminds me of when I started working with Drew Canole at Fitlife TV. He had one product he'd been selling for 5 or 6 years and they sold an insane amounts of them, but pretty much the market had bought his product and they were struggling financially, they couldn't do anything else. Outside of trying to fix and tweak their existing funnel, which we did. Next thing, I was like, “These people want to buy from you. I bet if you offered something else, they would buy.” In fact, I knew because I bought Drew's stuff and then he had nothing else to buy. He had one thing, a 100 dollar kit, it came with a vegetable scrubbing brush, a water bottle. Anyway, I bought that, and he told me I was one of three people that ever bought that. I was like, “I want to buy more stuff from you, I assume everybody else wants to buy from you as well.” And I think that us, as marketers, we have this thing where we feel guilty, even if we don't think we do, we feel guilty selling more stuff, because we're like, Man, they already bought this thing, I don't want to sell them more things.” But the reality is people like to buy things. One of my friends and mentors, David Fry, I few years back he told me, “The reason why I don't make more money, is I don't make more offers. Russell, you make more money than me because you make more offers. You put more offers out there and people continue to buy because you give them stuff to buy.” It's been interesting the last year of my business. We pretty much stopped promoting affiliate offers, we don't really sell other people's products anymore, which has been a good thing. Except for obviously I miss the revenue that came from that, but we're trying to keep everything more internal. We've sold Clickfunnels a lot, in fact I've talked about it probably everyday for the last 18 months. Because I'm in love with it. And we've sold a lot of it, we've got 11,000+ active members now. It's growing rapidly, it's been amazing. But I haven't really sold anything else, we haven't really come up with another product. We've had some little things here and there, but nothing…We have little free+ shipping offers to get people into Clickfunnels, but nothing big and new and exciting. So This is the first thing. So similar to what happened with Drew Canole, they launched their new supplement called Organifi and now they sell a million dollars a month selling Organifi to an existing audience who was just waiting. They were bursting at the seams just waiting to give him more money. It kind of happened to us yesterday, I think. We had a 45% close rate which is crazy. But people are looking for more stuff, they want to continue to buy and consume. What I wanted to talk about, is that, but I wanted to also give a huge warning sign because I've been doing this a long time. 12+ years now, and one of the, I'd say the cardinal sins of why people's businesses shrink and eventually disappear, I've seen it, I can't tell you how many friends and partners and guru's and things that I've seen in the last 12 years go through the cycle. I've got a lady literally going 3 miles an hour in front of me right now. Are you kidding me? You're not even above 5. Alright, she's gone. Oh and now she's about to turn into me, holy moly. Anyway, that was weird. I've seen these people who've had business who have shrunk and just disappeared and they've lost relevancy and I think the reason why is because they just start selling their existing audience more stuff, and so while I think that there is a spot when you can sell your audience more stuff, this is the big warning and the big caveat, is that you should only start selling your existing audience more stuff is if you have a front end funnel that's bringing in new traffic, new leads, new blood into your business. If you don't have that, this is what happens. This is the pattern, I've seen it hundreds of times to people who, I've seen them at the top of the world. They come in and they've spent a some amount of time building up a list. Sometimes it's through a product launch, sometimes it's through whatever, and they get this audience. Let's say the audience is 30,000 people and then they stop doing things that get new blood in. They have this 30,000 person list, then realize the way I make money, I sell something new to this audience, and they make a new thing. And they make a new thing. And they make a new thing. And they make a new thing. And they keep doing that and every time they do that the list goes from 30,000 to 29,000 to 28,000 to 27,000 to 26,000 and it keeps getting smaller and smaller and smaller and smaller and smaller and smaller. Because their entire business consists of creating new things to sell to their existing audience, and you can do that for a while, but you have to be very, very careful because that will eventually disappear. And I'm not saying that in theory, I'm saying that, in I've seen it hundreds of times in people who were ten times more successful than me who are no longer relevant, who've disappeared because their entire existence, their income became on just completely selling new things to their existing audience and they stopped focusing on front end traffic. So this is the lesson and this is the warning. The lesson is, you've got to have two things. One is a front end funnel that's bringing in new blood into your ecosystem, your world. That's number one, and number two, then when you have that, if and only if you have that first, then I will allow you to go and start creating new offers for this existing audience. One really good example, if you look at Agora publishing. So Agora spends insane amounts trying to create new front end offers so they can bring new traffic into their whole world. They set up a whole team that's what they're doing and that's what they're best at in the whole world. So they're bringing all these people on their $50 a year newsletter, they upsell them on lifetime access for $500 and that's their break even funnel, then after people are in, they do once a month webinar selling their new training course, and that's where they're actually making money. But they have insane amounts of time and effort all focused on bringing new blood into their world. And then once a month they do a big internal promotion to those existing customers selling them the next thing. They're doing, I think on average, 12 new webinars a month to now monetize this audience. Not a month, year. 12 new webinars a year to monetize this audience. So that's a really good strategy, but it works for them because they continue to be adding new blood, new leads, new people into their world. So I want to make sure that you understand a couple things. First off, you can't turn off the spigot that fuels your company. Because that's going to be a temptation because you'll be like, “Wow, I made more money selling my existing audience.” Yeah, you will but that happens and that works because you had the faucet filling up the audience bucket and you cannot turn that off. That's the first thing. Keep an ey on that, keep that up, keep that happening. Keep doing your weekly webinar. Go back to the archives of Marketing In Your Car you should listen to the one that's called, “The Model for the Next 12 Years” That episode is one of the best episodes we've ever done in all the 200 episodes of ours. Where I walk through the webinar model. That should be the fuel you're never turning off. That should be happening every single week. Every single Thursday you should be doing that. That has to stay, now while that's happening, now on the other side, now you can start focusing on what are cool things I can create to monetize this audience. What are other products and services and things they will want? Now when you start thinking through that its exciting because there's a million things you can do, there's a million partnerships, there's a bunch of stuff. I would steer you heavily away from doing traditional affiliate things. Because that's another way people burn their lists out really quick, they start promoting other people's offers, they're like, “I don't' want to create something else, I'm going to create, promote this person's offer.” And you do that but the problem is as soon as you promote that person's offer, those people are on that person's list and you lose them. You lose you brand you lose your credibility. So if you look at the webinar I did yesterday with Jim Edwards, he had a bunch of software that wrote sales letters, so if he would have come up to me initially and said, “Hey Russell, would you promote my sales letter course to your audience?” I would have told him no, because it didn't make sense for me. I would have been diluting my audience, I would have been pushing them over to somebody else's business. It didn't make sense for me, but he was very strategic and very smart. He said, “Hey let's partner on this thing. Let's build it together, I will customize it to your script, to your brand, to your thing.” So we created this thing called Funnel Scripts. And now this is a new product I get to add to my arsenal, it's a new thing under my brand, under my umbrella. It helps build my company, helps build my business, but it was a partnership. So the joint ventures I look for now are ones that are more strategic like that; where it's building my company, my business, our brand, all those kind of things. And so it gives very smart, very strategic for him. So look for that in your side, either create your own thing or find people you can partner with, but you can bring it under your own brand. That'll help your existing audience stay within your world and continue to buy, to send up, and to keep buying your cool things. So that's my suggestion. Anyway, I hope that was helpful for you guys. Again, create new stuff to sell to your existing audience, that's important, but only if you have dialed in the front end faucet to drive new leads into your business. That's more important. More important is getting new customers into your business and making sure that is consistently running. If that‘s doing it, if that‘s running, if it's working, then I recommend now creating new offers and new things to sell that existing audience. And that's what I got for you guys. Hope that gets you excited. We've got a bunch of cool things coming out. Funnel Scripts is obviously doing well. We're gonna do a bunch a replays the next few days and see how many more people we can get into that program before we shut down the initial beta, and then with Funnel University coming out next. We rebuilt from the ground up our whole survey software, which is part of what's going to be inside Funnel University which is exciting. That should be happening. My birthday is March 8th, so if you guys want to pre-plan presents, send them to me. Just kidding. I'm totally kidding don't give me presents, unless they're Gold or Silver. Those are exciting. I'm just kidding again. But my goal is to launch that either on my birthday, or the day before, day after. Somewhere in there. So look for that, because that'll be our next big, cool, exciting, fun, amazing thing we have rolling out. After that it's just focusing on filling the event. Oh, and we have this really cool thing called Funnel Graffiti coming out too. Dang, we got too many cool things happening. It's fun, right? Alright, guys that's what I got. Happy 200th episode, or maybe 199, but I think it's 200. If not, we'll celebrate again tomorrow, which would be awesome. We can celebrate our birthday twice in a row? Why not? Alright, guys, appreciate you, have an amazing day and I'll talk to you again soon.

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