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Kid A.G. welcomes Red Eye v1 and Dago Unchained in a snowbound cock-teasing riot. They recap a Lansing sexcapade—Dago's tongue rams three horny chicks in a club, bitches clawing to outkiss each other while Red Eye wingmans on the couch. Kid's Snapchatting sluts left and right, drooling over Dr. Miami's gore-fest—nipples sliced, fat asses gutted, stomachs split wide. Hottie of the Week? Brianna Holly, Leo DiCaprio's conquest—Oscar win be damned, Titanic deserved it more. Politics? Retarded as fuck—Trump's KKK nod and minorities whining about BET get a middle finger. Red Eye's pool table humping gets mocked, St. Paddy's Day plans kick off with Sleeveless Saturday at Green Hut—7 a.m. debauchery incoming. Kid's drooling over a miniskirt MILF at school pickup—fake tits, fuck-me boots—and they wrap plotting a Red Eye vs. Dante debate on dumbass shit. Listen in. Go Deep.
BE WARNED: It's LuAnna, and this podcast contains honest, upfront opinions, rants, bants and general explicit content. But you know you love it.In this week's LuAnna: The Podcast: Imo and Lu try (and fail) to prank Anna, Anna's running late, a nativity directorial update, Luanna 2025, and Snapchatting your vag to your son.PLUS: The assisted dying bill gets a big vote, a positive step for online stalking victims, creating waxing designs and sexy times with a pot of mayo.GRAB YOUR TICKETS FOR THE BIG FESTIVE NIGHT IN: https://luanna.live/Remember, if you want to get in touch you can: Email us at luanna@everythingluanna.com OR drop us a WhatsApp on 07745 266947Please review Global's Privacy Policy: https://global.com/legal/privacy-policy/
Tonight on the Huddle, Matt Heath from Radio Hauraki and Jack Tame from ZB's Saturday Mornings and Q&A joined in on a discussion about the following issues of the day - and more! David Seymour has raised some eyebrows after he was caught Snapchatting school-aged students back in 2016. Has the outrage been blown out of proportion? The Government has introduced more standardised tests for primary schoolers - is this a good idea? Will tests help boost New Zealand's academic prowess? President Joe Biden has blamed his shaky performance in last week's debate on jet lag. Do we buy this - or is Biden gaslighting voters? LISTEN ABOVESee omnystudio.com/listener for privacy information.
06 - 05 - 24 SNAPCHATTING A FORMER FWB by Maine's Coast 93.1
Kourtney Kardashian had several different cakes for her birthday. How many birthday cakes is too many? Anna has always wanted to be selected for Jury Duty, but would you want to be selected for this specific trial? Everyone is in a rush these days, but if you do this while at a stop sign, that's all I need to know about you! Have any issues with bloating? There is one simple thing you can do to help conquer it without any kind of medicine. What's the dumbest thing you've cried over? Anna found herself weeping (repeatedly) at a dance recital and her daughter wasn't even a part of the performance! Have you ever been set up on a blind date? One of the most popular reality shows in the world is based on the premise of a blind date, but Anna isn't sure it's a real thing in 2024 anymore! Sometimes you can tell something is happening just by watching how your dog behaves! Anna can tell when her husband is coming home just by watching her dog's reaction! Ella and Peter have a fifteen-year-old daughter that met a boy last summer while they were away. They have been Facetiming and Snapchatting over the entire year. Her daughter wants to go visit him this summer, but it'll require them traveling by plane. Ella says that she'll go with her, it's no big deal. Peter says traveling to another state to meet a boy is inappropriate for a 15-year-old and just a waste of money/time on traveling. What do you think? Angela has got a shot at $1200! All she has to do is beat Raven in pop culture trivia!
He snapchats a random girl he met on a boys trip, Laura considers it cheating! You're washing your knives wrong! Yoga man escapes jail doing this!! Jam packed podcast with Bryan and Chelsea.
Charles and Dom attempt to answer the age old question: what would happen if you combined a morally ambiguous AI with your deceased grandma? You can lose the ads and get more content! Become a Chaser Report VIP member at http://apple.co/thechaser OR https://plus.acast.com/s/the-chaser-report. Hosted on Acast. See acast.com/privacy for more information.
Ready for your extra fix of dilemmas? Charleen and Ellie are ready to answer them! What does a boy need to do to impress girls? How do you approach a conversation with your partner about the importance of sex in your relationship? Should you stay with or leave your boyfriend if he's pushing you away as of recent? And how should you feel if your boyfriend is Snapchatting random girls out of 'boredom'?
Abigail Williams and Liberty German were walking along the Monon High Bridge Trail in Delphi, Indiana on February 13, 2017, Snapchatting along the way. A few of those videos captures what would potentially be their killer. On Valentine's Day, Abigail and Libery's bodies were found, with investigators concluding that this was no accident, the girls were murdered. There have been 5 years of clues and analysis, even a few people named as persons of interest, but no arrests have been made.That being said, recent developments may finally lead us to the true killer. Investigators say that Liberty "Libby" was talking to someone online under the name "anthony_shots", now identified as Kegan Anthony Kline. Kline used fake pictures and fake info to lure children into sending nudes and other graphic material. The worse part? Kline is currently not named as a suspect or person of interest. So what do you think, is Kline responsible, or is it another murderer who is still roaming free?Don't fall for subscription scams. Start cancelling today at Truebill.com/TRUESend your true crime suggestions to hello@truecrimerecaps!Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/TrueCrimeRecapsPodcastIf you want to support the show, and get all the episodes ad-free go to https://truecrimerecaps.supercast.tech/If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://bit.ly/TrueCrimeRecapsPodcastFollow TCR on YouTube here!Follow TCR on Instagram here!Follow TCR on Facebook here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Abigail Williams and Liberty German were walking along the Monon High Bridge Trail in Delphi, Indiana on February 13, 2017, Snapchatting along the way. A few of those videos captures what would potentially be their killer. On Valentine's Day, Abigail and Libery's bodies were found, with investigators concluding that this was no accident, the girls were murdered. There have been 5 years of clues and analysis, even a few people named as persons of interest, but no arrests have been made. That being said, recent developments may finally lead us to the true killer. Investigators say that Liberty "Libby" was talking to someone online under the name "anthony_shots", now identified as Kegan Anthony Kline. Kline used fake pictures and fake info to lure children into sending nudes and other graphic material. The worse part? Kline is currently not named as a suspect or person of interest. So what do you think, is Kline responsible, or is it another murderer who is still roaming free? Don't fall for subscription scams. Start cancelling today at Truebill.com/TRUE Send your true crime suggestions to hello@truecrimerecaps! Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/TrueCrimeRecapsPodcast If you want to support the show, and get all the episodes ad-free go to https://truecrimerecaps.supercast.tech/ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://bit.ly/TrueCrimeRecapsPodcast Follow TCR on YouTube here! Follow TCR on Instagram here! Follow TCR on Facebook here! Learn more about your ad choices. Visit megaphone.fm/adchoices
The Court dropped four fascinating constitutional law opinions on Wednesday, and Will & Dan talk through two of them. First up is Mahanoy, which addresses First Amendment protections for Snapchatting school kids. Then we have Cedar Point, an important decision about the Takings Clause.
Michael Berry takes a look at Miami Police Chief Art Acevedo's response to "defund the police"; Berry takes some of your calls; Professor Josh Blackman, South Texas College of Law, joins the show to discuss the Supreme Courts ruling on a Pennsylvania high school that kicked a cheerleader off the cheer team for a snapchat she made off campus; Lee Habeeb, host of "Our American Stories", makes an appearance to talk about his film project "The Streets Were My Father."
Hour 2 of A&G includes the SCOTUS decision in the case of the Snapchatting cheerleader. Plus, Jack details the bursting of the housing bubble, has questions about the gay Raider and we hear from a dad who rips his school board regarding censorship. See omnystudio.com/listener for privacy information.
Hour 2 of A&G includes the SCOTUS decision in the case of the Snapchatting cheerleader. Plus, Jack details the bursting of the housing bubble, has questions about the gay Raider and we hear from a dad who rips his school board regarding censorship. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Hour 2 of A&G includes the SCOTUS decision in the case of the Snapchatting cheerleader. Plus, Jack details the bursting of the housing bubble, has questions about the gay Raider and we hear from a dad who rips his school board regarding censorship. See omnystudio.com/listener for privacy information.
On this episode, Jazzmine has returned to do another episode (YAY!!!!). You know her as my favorite Taurus, best friend, and fellow baddie. This week we discuss living at home and the importance of having me-time. We also talk about the concept of "soulmates" and the comfort in being single. In addition, we debate Snapchatting vs. texting when it comes to dating/talking to someone.
May 2, 2021: Former WKYC weather person and Today Show’s Al Roker will be part of a special in Cleveland next week, LeBron James turns the conversation to Ma’Khia Bryant after his deleted tweet, Streestboro man arrested over allegedly Snapchatting explicit images to a teen boy, how Kent State is honoring the 51st anniversary of the National Guard shooting on campus, wasted vaccine doses in Ohio, how to manage pet separation anxiety after the pandemic, why the Cavs signed Anderson Varejao, and more on 3News Now with Stephanie Haney. Need a break from bad news? Watch It’s All Good (News!) with Stephanie Haney, every Wednesday: https://youtu.be/QoiNWE6Gcto Like this show? Check out the 3 Things to Know with Stephanie Haney podcast: http://wkyc.com/3thingstoknow Connect with Stephanie here: http://twitter.com/_StephanieHaney http://instagram.com/_StephanieHaney http://facebook.com/thestephaniehaney Read more here: Al Roker coming to Cleveland next week as 'Today' features city in 'Reopening America' series https://www.wkyc.com/article/news/local/cleveland/al-roker-visiting-cleveland-today-show-nbc/95-660e937f-4581-42b6-b982-fea874702290 Al Roker praises Cleveland ahead of 'Today' visit: 'It is literally my second home' https://www.wkyc.com/article/news/local/cleveland/al-roker-cleveland-praise-today-show-nbc-reopening-america-series/95-43fe5da6-a092-4067-bed4-acbd65c47518 LeBron James: 'I fueled the wrong conversation about Ma’Khia Bryant' https://www.wkyc.com/article/sports/nba/lebron-james/lebron-james-i-fueled-the-wrong-conversation-makhia-bryant/95-ea7b60ba-9708-4365-9d2e-fa31ea53b67f Kent State shooting 51 years later: 9 markers added to memorialize wounded students https://www.wkyc.com/article/news/local/portage-county/kent-state-university-shooting-may-4/95-10c18dcf-5ed7-4cfb-aa91-1a57c2ef5f25 Streetsboro man charged for sending explicit photos to a 13-year-old boy via Snapchat, allegedly showing up at the boy's home https://www.wkyc.com/article/news/local/streetsboro-man-arrested-for-sending-explicit-photos-to-minor-and-showing-up-at-his-house/95-7bbb3371-0790-4499-a95e-51f4a7032de2 More than 10,000 vaccine doses unusable, ODH says https://www.wkyc.com/article/news/health/coronavirus/more-than-10000-vaccine-doses-unusable-odh-says/530-8351ac9f-14f9-41be-8cce-0d8a265a8368 The latest on the number of COVID-19 cases in Ohio https://www.wkyc.com/article/news/health/coronavirus/coronavirus-ohio-updates/95-e2faeb56-d02a-443a-bcdb-141f2c7fafe8 https://www.wkyc.com/article/news/health/coronavirus/timeline-of-coronavirus-cases-ohio/95-c97c228d-c6c7-4949-b12b-4324d7ed8bb5 Managing pet separation anxiety in a post-pandemic world with dog trainer Chris Ramsay: 3 Things to Know with Stephanie Haney podcast http://www.wkyc.com/article/syndication/podcasts/3-things-to-know/how-to-manage-pet-separation-anxiety-in-a-post-pandemic-world-with-dog-trainer-chris-ramsay-3-things-to-know-with-stephanie-haney-podcast/95-7a8b809f-52dc-4a53-b486-7335299639f7 Cleveland Cavaliers sign Anderson Varejao to 10-day contract https://www.wkyc.com/article/sports/nba/cavaliers/cavs-sign-anderson-varejao/95-ec135d20-8db1-45f5-81d6-21c2bfdd7784 Nick Camino commentary: Indians showing they can still compete for division title https://www.wkyc.com/article/sports/mlb/indians/nick-camino-commentary-indians-showing-club-can-still-compete/95-28b85373-3fd6-46ee-9afc-ef90b2891424?fbclid=IwAR1d7xkQO6qQRKOnkMz3aOmovFfbhMOcbQ_wfT55ZJOS5DQvM7T3kJbMoLs Your pup could be the face of Budweiser’s holiday cans https://www.wkyc.com/article/life/pets/budweiser-holiday-cans/73-748391bb-56a0-43da-8f45-9765b8e2a38e
Life moves pretty fast. If you don’t stop and look around once a while you could miss this quintessential 80’s Flick. It has been called one of the classic movies about the teenage experience, as relevant to today’s Snapchatting pre-adults as it was to those coming of age in the Pac Man Mania era. This enduring popularity is thanks to its simple story – teenage boy fakes a sickness to embark on a day of antics and adventure around Chicago. The energetic cast and quotable dialogue nails the in-between psychology of adolescents. No longer children and not yet adults, the titular anti-hero and his socially awkward friend– and, to a lesser extent, his jealous sister – use this single day of wild abandon to better understand their place in the world. So fake a stomach cramp, get your best friend to steal his dad’s Ferrari, and then fool your principal to get your girlfriend out of class so you can join Tim Williams and guest co-host, Jeff Atkins, as they discuss “Ferris Bueller’s Day Off” from 1986 on this episode of the 80’s Flick Flashback. Here are some additional behind the scenes trivia we were unable to cover in this episode: Matthew Broderick and Jennifer Grey, who played siblings in the movie, were actually dating during filming and kept their romance a secret to not make their brother and sister scenes seem awkward to the other cast and crew. Yet it turns out, there was another reason why Broderick and Grey kept their relationship low-key during the filming process. According to Mia Sara, (aka Sloane), she was in love with Broderick at the time. But as much as she tried to come onto the actor, he would always politely turn her down. It wasn’t until later in life that Sara found out he was in a relationship with Grey during filming. In the scene by the swimming pool where Alan Ruck's character Cameron finally snaps out of his catatonic state and embraces the situation, Matthew Broderick throwing Mia Sara into pool after pushing Cameron in was unscripted. Her screams of surprise were genuine and the playful nature of the moment convinced John Hughes to include the shot in the final cut of the film. The bus scene that plays during the ending credits was a scene cut from the movie. It was meant to take place after Jeanie announced that she called the police, and Rooney had to find a place to hide. This explains why the sky isn't dark, and why a bus is taking students home at 6:00 p.m. Sources: Wikipedia, IMDB, Rotten Tomatoes, Box Office Mojo https://screenrant.com/hidden-details-ferris-buellers-day-off/ https://www.cheatsheet.com/entertainment/fascinating-behind-the-scenes-details-about-ferris-buellers-day-off.html/ https://www.mentalfloss.com/article/64957/15-fun-facts-about-ferris-buellers-day https://www.ranker.com/list/behind-the-scenes-ferris-bueller-parade/nathan-gibson https://www2.bfi.org.uk/news-opinion/news-bfi/features/how-ferris-bueller-s-day-nails-adolescent-experience Intro & Outro Music: "Total Eclipse" by Nathaniel Wyver Send us an email or reach out to us on social media to let us know what you liked, what you loved, what we may have missed, or what 80's movie we should watch next! Email - moviviewspodcast@gmail.com Facebook - Moviviews Presents 80's Flick Flashback Podcast (Fan Page) & Moviviews News & Reviews (Group Page) InstaGram - Moviviews --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/moviviews80sff/message Support this podcast: https://anchor.fm/moviviews80sff/support
Welcome to the very first conversation of this pod series. One where I want you as a listener to feel invited in to be a part of the conversation, as if you could chirp in anytime, with your own reflection about whatever we touch on. These pods will be meandering conversations, a little like a bumble bee flying around my garden. Stopping for some nectar here, rest in the sun over there, only to dive headfirst into a garden bed of enticingly-smelling flowers everywhere. I truly enjoy watching them on their bumbling flight-path, knowing that they will help me see some aspect of my garden that I've yet to notice. I'd love it if these conversations could be like that for you! Me and Beverly Delidow, on April 8th, 2021, had just that type of conversation, where the transition from one topic to another can be completely unfathomable. You talk, you listen, and then, BAM, a new thought or connection or analogy pops into your mind… Now, remember when you were a kid, lying underneath the dining-room table, listening to your parents and their friends talking? Grown-up conversations. About work, and family, and the latest movie/song/book, or what will happen with politics or grandma that's sick and in the hospital. Oh. I loved that. Did you? As Beverly share bits and pieces from her childhood, we take a walk down this particular memory lane. For me, it served as an initiation into adulthood. Makes me wonder if kids of today have these experiences or are they off –as soon as dinner is over– to a corner of the living room, or their own room, immersed in a computer game, or watching YouTube or SnapChatting or…? Different styles of conversing, from the ”lying under the dining room table listening to the grown-up's talk”, to SnapChatting with a gazillion friends, to when you write a letter to someone. This latter is a form of uninterrupted conversation, where I can put the entire thought down on to paper only to wait for a response. Letter writing uses a different kind of patience and social cue where cues are given from the way it's written, the word choice and maybe even the handwriting. As humans are pattern seeking creatures, that must have been an evolutionary boon, otherwise would it not have been ousted through evolution? It helps us take in what's happening and make a prediction for what happens next. If it's protective to be able to recognize patterns, what if the curiosity of children, the never-ending question Whazzat that Beverly shares was her first fully formed sentence, is a way there? Makes you wonder at all those times you shut your kid up from asking Why for the umpteenth time, doesn't it? Now. Reflection is important as a way to process life, and, in my view, a somewhat forgotten art. But do you think there are people who don't benefit from reflection, or have they simply not learnt how to? And is this ability (and the link to pattern recognition) what makes stories so important to our species too? Is there an evolutionary advantage to being able to tell (and later on to write down) stories? Yes. Likely. The oral tradition was the only way we had to pass on history and culture. So in part we became storytellers because it gives structure to human groups living together, creating societies. It allowed us to make labor more efficient too, Beverly muses. Some people were farmers, some hunters, other people took care of the children or made clothesand so on. Once you had professions you have to have a way to pass that on, and to start with we didn't have textbooks. We learned by doing and telling. Which is funny, as people seem to think we need schools in order to learn. We. Don't. Humanity evolved long before modern-day schools and the education system was invented. Now there's some tankespjärn for you!
I uploaded the wrong episode. Sue me. This is the real episode. I give advice to a grandma who is raising her daughter's kids.
You have the ghost-ees and the ghost-ers... which one are you? Sydney talks about about her experiences with ghosting, how she found out someone made her a fake Hinge account, and then she dives into shady Snapchat business.
Responsibility from left field. You’re bouncing along, thinking you’re a crusader of truth and justice. “Pure intentions”. You’ve reached the Scott Disick mentality: “Maybe I’m just perfect and it’s everyone else that’s the problem.” And then all of a sudden, responsibility, the one you had shunned, smacks you in the face. Not so fast she says, you’re at fault too. This week, we each think about instances where responsibility is actually our prerogative. Then, we use social media beyond its means: Rainie tries to find a fiancé via tik tok and Darcy uses a fitness tracking app for poetry. Desperate times folks. Topics include: The fibula, ballot backpack, anti-gaslighting club, villain-victim dichotomy, Instagram Pulitzer, the virtues and vices of analytics. Media Links: https://www.harpersbazaar.com/culture/features/a32433767/why-ex-texting-mark-groves-essay/
The Only Unsolicited Advice Podcast in existence! This week in the advice columns we talk about Snapchatting your boss, The English Language, bad habits, and pitch a disaster. And then we top it all off by improvising a song! New every Wednesday.
EP213 - Deloitte's Kasey Lobaugh Recessions and the Future of Retail Episode 213 is an interview with Kasey Lobaugh, Principal and Chief Retail Innovation Officer for Deloitte. This time we discuss a report Deloitte published last year "Boom, gloom, or doom? What the next recession might mean for consumer companies" which is suddenly very relevant to retailers facing the Covid-19 epidemic. Kasey also gives a sneak preview of new report exploring the history of predictions around "The Future of Retail". Look for announcement about that research on Kasey's twitter feed @klobaugh http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 213 being recorded on Thursday March 19th 2020 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott show listeners Jason one of our most popular annual Traditions now second only to our annual predictions is when we have our friend Casey lobaugh on from Deloitte and he is systemically been able to share with us some really cool insights what’s going on with retail and consumer Behavior. Personal favorite and I talk about this all the time in my pitches is the bifurcation difference between the convenience working to consumer in the valuing consumer so that’s all Chestnut for me so I’m really excited to have Casey back on the show. Tonight’s an extra special Casey appearance first of all he canceled his fancy Australian vacation to be on the show so we appreciate them doing that and then second of all he was set to reveal some pretty interesting to research around the shop talk conference but that was moved due to this pandemic thing that we’re dealing with so we twisted his arm and got Casey to to agree to reveal This research on our show tonight so we’re really excited welcome back Casey. Kasey: [1:44] Thank you I’m thrilled to be here. Scot: [1:46] Yep and you you have a very interesting title so let me get to see if I can nail this Casey is Chief retail Innovation officer and a principal for the retail and consumer products practice at Deloitte and you know that’s pretty worthy title and it makes soup Jason super jealous because he’s tried to jam as many words in there and I think he’s only got a quarter of what you have. Kasey: [2:08] That’s that’s the correct title this week who knows what it’ll be next week. Jason: [2:13] Yeah and for the record of all the things I’m jealous of about you Casey that your title isn’t even in the top 10. Kasey: [2:20] Well thank you I’m plenty plenty jealous of you for all the things that you do as well. Jason: [2:28] That I don’t know what those could be but I’m I’m I appreciate the praise know and accept the praise nonetheless. Scot: [2:35] I’m starting to feel like the awkward third wheel over here I’ll I’ll go on mute while you guys do whatever it is you do. Jason: [2:42] No but. Kasey: [2:44] Jason Jason III really really think highly of you and Scott you’re here as well. Jason: [2:53] Kasey I share Scott’s enthusiasm about having you on the show because I desperately need Scott to get a new Chestnut so I feel like. He’s reading your last Chestnut for like several years and we got to get him some new material I was hoping he wouldn’t bring up our annual prediction show though because spoiler alert later in the show you’re going to totally debunked. Kasey: [3:17] Right right we’re going to talk about some of the research we’ve done. Jason: [3:20] Yeah but that being said I know you’ve been on the show a number of time so our most loyal listeners are pretty familiar with your background by now but as you may know we have a massive new audience that’s growing all the time so can you kind of give us the highlights of your career and. What all those words in your title mean at Deloitte. Kasey: [3:43] Oh I’m happy to do that so and I I think I’m losing count now but I’ve been with Deloitte in our retail practice now I think it’s going on 20 23 or 24 years and in that capacity really during that time I’ve I’ve served the vast majority of the world’s largest retailers. Mostly you know helping those retailers sort of grapple with with whatever was on the horizon so you know early on in my career I was helping retailers with you know moving online so I did a lot of work with just the the.com portion of retailers you know early on when I did a lot of work around you know omni-channel and how the channels come together how we need to think about inventory differently and and these days are really thinking a lot about where retail goes next how do we pay attention to the signs and how do we read those signs and how do we help our clients sort of navigate through that so that’s really the quick flyby of my career with Deloitte. Scot: [4:46] Cool so we covered the pandemic last week so don’t want to go back into that and frankly it with a good our job is to distract people from from all this stuff going on but you know one thing I think we all agree is that this kind of crisis has created dramatically increased the recession that will fasts will face the recession here part of the research you guys have out there one segment is this is kind of I guess pretty good prediction you had said that there’s probably a recession on the horizon and then you guys were talking about what that could mean for Consumer Behavior retailers consumer product goods let’s dive into that give us give us some highlights of that research. Kasey: [5:28] Yeah sure thing now first of all this this research at this point is probably about 8 months old and about 8 months 9 months ago you know of course if you’re around the industry long enough you’ve seen you know the economic cycle is about eight or nine months ago there were signs that started to say that the economy was starting to weaken and so we had gotten organized around that and done a piece that we call are you ready for the next Consumer recession. And the signs that we were seeing at the time where you know several first of all you know we know that the US has faced a recession every on average about 6.1 years and it has been nearly 10 years since the last recession so that in and of itself led us to believe that you know at some point we would be facing a downturn in the economy. But more importantly and probably more ominously the the yield curve actually not only flattened but then inverted. [6:23] And for you know those those of us that sort of follow economics and. You know think about those things the yield curve is really where you know short-term interest rates you know are inverted with with long-term interest rates and it’s it’s known as sort of the number one predictor a recession no it’s not it’s not completely foolproof I think they say it predicted nine of the last seven inversion of the yield curve predicted nine of the last seven economic downturns so we saw that occur you know roughly a year ago we also saw tightening monetary policy we saw Rising asset prices and really ultra low unemployment you know which which. [7:05] Can and did and was starting to result in in Rising wages and inflationary pressure though the inflationary pressure really hadn’t appeared to the extent that we thought it was going to but those are just the ominous clouds and and of course you know. One of the things I say about this is that this is like to use an analogy it’s like. California comes out and says look we don’t want you burning bonfires because. [7:31] It’s really windy and it’s really dry and conditions are ripe for for economic downturn and so really that the clouds that I’m talking about these ominous clouds were really those signs that said we’re not sure what the spark will be but we do know that the conditions really are starting to set themselves up for for this downturn and by the way you know any any spark that you’ve ever seen whether it was 9/11 or any other you know economic event that’s occurred you know often times you can look at that and say boy that was. You know how would you have predicted that that would have been the spark that really pushed us into you know into whatever economic position we get pushed into so you know we weren’t trying to predict what the spark was we were just saying the conditions were starting to get ripe and there’s a there’s a quote that are I work closely with Danny Bachmann who’s our delete US economic forecaster. [8:26] And he’s got a quote that I like he says I can predict with a hundred percent accuracy that the US economy will face another recession. And then in small print he would say I just can’t predict when so we kind of knew you know something was coming we knew that the potential is out there but of course we’re we weren’t even attempting to predict what that was so then we said okay if you know knowing that that’s the case let’s look at previous recessions specific to retail and consumer products and ask ourselves you know what can we learn from those. So we looked at the last two recessions the.com burst and then of course the Great Recession in 2008 and when you look at those recessions and you look at the, the the market impact the impact. And the recession themselves were different right the cause of.com burst was over Valley tech stocks and then the Great Recession was the housing market crash. If you looked at corporate profits you saw two very different recessions as well.com burst corporate profits dropped only by 0.2% and meanwhile during the Great Recession they drop by 13.5%. And the same on wages and salaries the impacts were very different as well the differences were in the labor market. So we don’t know exactly how the next recession will play itself out but when it happens. [9:49] It’ll likely have a significant impact on the consumer and the consumer companies that that’s what we we sort of highlighted so then we said okay well if those things are different. You know where there are things that were. Common where the things that we can actually pull away from those and and he’s actually become really important as we think about our situation today but we came up with three things that became very clear. Happened the first was the growth in digitally and e-commerce. Now of course we knew that e-commerce was growing but when you look at the numbers you look at it comparatively to brick-and-mortar we actually saw in both cases and acceleration. Of e-commerce During the period of economic downturn now overall like retail you know showed weakness but when you pulled it apart what you actually saw was acceleration of e-commerce. [10:42] In addition to that what we saw was. The rise of new competitive entrance now this is really interesting because you know something was happening at the same time you know barriers to entry were coming down because technology was changing but also Capital was becoming increasingly, cheap right as as the FED move to increase liquidity interest rates came down what we actually found was there as. It’s this combination of barriers to entry falling and and available cash was actually allowing new competitors to enter the market at increasing rates during and right after the economic downturn this included not only you know new small digital native startups but we also saw European retailers you know aggressively accelerating their growth in the u.s. marketplace we also saw consumer products accelerating their direct-to-consumer efforts so all those things together where this this new competitive entrance that that really, were fueled during the downturns. [11:43] And then finally and this is sort of relates to the bifurcation that you talked about Scott Lee saw the rise of discount players consumers really materially shifted to the discount players and they were experiencing average growth rates of about 6%, while the rest of the retail industry was declining about 5% in particular during the Great Recession and after the Great Recession discount maintain that growth rate. That they had you know obtained during the downturn so the consumer learned of a new Behavior consumer found a new channel of course that channel ended up with a flood of. You know of quality because the traditional retailers were really trying to liquidate product so it really sort of added to the to the mix so if you think about those things as we said here today you have to ask yourselves. You know how will those play themselves out you know we believe that we’ll see an acceleration of digital and e-commerce will we see. Discount and an off price you know accelerate as well. [12:48] In addition to this we see something happen with the consumer the consumer based fundamentally changed. Due to the uneven economic recovery it happened after the first downturn of the.com. Bubble bursting and also happened after the toothache 2008 recession if you looked at discretionary income changes during the.com cycle. And the Great Recession cycle they were very uneven so for example if talk about the Great Recession from 2007 2017 if you were in the low-income bracket you actually ended up, decreasing your discretionary income by three thousand dollars at the same time if you’re in the high income bracket up. $18,000 so it was real uneven recovery and a largely that came from that came from. [13:39] Well many facets but one facet was availability of capital so. Liquidity slated to the market if you had good credit ratings you could Access Capital at very low interest rates. The problem is at the same time that liquidity became available because the housing bubble you know led to the downturn we actually raised. The regulations and raised the criteria by which we would give people loans so if you were in the high enough income bracket you could easily secure a very low interest rate loan, the lowary off you were the less accessible that Capital was to you. [14:18] So coming out of all of that then what was interesting this is a this is something we highlighted this year ago was this idea that if you looked at the industry of retail there was something going on you know even a year ago that was really a little interesting and maybe a little disturbing and I was a substantial decrease in the return on assets. That the industry was was showing and if you go back over the last 20 years 30 years what you’d find is during times of, I’ve strength the industry would have growing increasing return on assets and only during economic downturns with the return on assets start to slip and go you know move in the opposite direction. The problem is for retailers starting in 2012 even though we were in strong Economic Times and we were coming out of a downturn we were in the recovery starting in 2012 we actually started to see a negative. Yeah yeah impact on returning that on assets we started seeing return on assets moving down all the way through 2017 as if the economy was actually not doing well in fact it was, and that sort of leads to the question of what happens to an industry that is operating in in a relatively healthy economy but they’re showing signs of weakness when it actually gets weak so I know that’s a lot of information about the research it was pretty fascinating and go through it and of course it’s more interesting to me now to look back on the research given where we’re at today. Does that make sense. Jason: [15:44] It totally makes sense and just to augment that one point you made like you talked about the acceleration of digital through these. These recessions that you track. That that’s even more surprising because you kind of looked at a couple specific recessions and one of them was the.com bubble right and so there you go, you know man did it people overvalue dot-coms did they also sort of overvalue the utility of dot-coms and so you might have expected. Digital shopping to decelerate when a.com bubble threw us into a recession and even there you saw digital grow. Kasey: [16:26] Yeah interesting that the way we looked at it was and on a relative basis because of course you saw you like right in 2008 we actually saw you know retail softens sort of overall but when you looked at it relatively speaking and said okay when someone is shopping retail you know which way are they shopping, so you have to look at it that way to understand the acceleration because the acceleration actually occurred during a period where it looks soft and it looked like the market was softening but when you looked at it relative to brick-and-mortar that’s where you really see the acceleration. Jason: [17:01] Yeah no that makes perfect sense so I read I got thank you for reminding me about that research I read it when you published it but then it was. Prescient to kind of re read it right now in my big takeaway is like that there’s demonstrable evidence that these recession events exacerbate bifurcation right both of businesses. It seems like there’s a chunk of businesses. The do better in the recession than other businesses that there’s a gap that opens up and also as you would have to recently. It exacerbates bifurcation of consumers and you talked about the Gap in real earnings but you’re in your report you also talked like. Literally life expectancy there’s a big gap between affluent consumers and non-employment consumers. Kasey: [17:52] Yeah the idea of economic bifurcation is so prevalent when you really start to use that as a lens and you’ll hear me talk about this on every one of our research reports because it just. Constantly comes back up is the whole Market wants to be fixated on age. You know as a driver of behaviors but over and over again what we find is it’s this it’s the economics and this economic bifurcation that dramatically is more important. To how consumers are behaving than ages so po what I say is people behave like their income. Not like their age and I’ve got so many data points so many different lenses that we’ve used to prove that time and time again. Jason: [18:36] Yeah Amen on that I feel like the age was actually never that, never correlated that well but it just that was the attribute we knew about our audiences right and so like that was the attribute that everyone used but so when I will get your research and I say hey, what can I business leader that’s contemplating like you know all the. Current events you know there’s there’s a very real chance that throws us into a recession or at least recession like economy what are some takeaways for how best to. Sort of be one of the winners in that bifurcation and I there a couple things that jumped out at me but like do you have sort of a top level 4. Wait what’s the general advice you give to someone about thinking about the kind of Investments they should make and the. The kind of financial moves they should be making like when they find themselves in a. Kasey: [19:35] Yeah well actually the advice is better about how to think about it before the recession think about it before you find yourself in in really difficult times. What we’re finding increasing as you can’t fall back on the old Playbook you know compressing vendors cutting sg&a reducing headcount feeling Back Store labor and just going promotional if you look back at who the winners and losers were coming out of both of the previous recessions what’d you find out was those are not the playbooks that that led to healthy successful outcome what we found was, for those retailers that increasingly really focused on why they matter and I know that’s an easy thing to say but but what you find is is that. I must say it’s like being. [20:23] Knowing what it is that your consumers really value about you and then being Unapologetic about investing into that so if you’re an off-price retailer you know know that and then invest into that, if you’re you know if your product is supreme the know that in invest into that and what we found is that during these times and you falling back on the old Playbook we. You know our retailers in the marketplace consumer products companies you know often times focus on the Playbook and they lose sight of that we also said build a war chest to invest in the growth cuz it’s during these times that those companies that found themselves you know investing into the structural change that’s happening during the downturn are the ones that are best positioned for what’s about to occur coming out now, if you find yourself in the recession and you haven’t invested into the war chest that allows you to invest into that growth you really find yourself in difficult position because you can begin to see the market. You know come back together get healthy and start to thrive again but you haven’t you you know you don’t have the resources that allow you to you know aggressively invest into that we also know that embracing technology automation to increase your leverage during the times of growth. [21:39] And then looking outside your four walls to embrace new Partnerships those are the things that really came out when we looked at who won and who approached you know the growth coming out of downturns. Differently as opposed to the old old Playbook I I love this quote that Benjamin Franklin. [21:57] Had we said by failing to prepare you are preparing to fail. And that’s why we wrote that’s why we did the research because you know eight months ago was the time when we were you know trying to get our clients that sort of recognize that the risk was increasing and that they really needed to you know begin to take it seriously and begin to prepare. Jason: [22:18] Yeah it is I think that’s fascinating in that I had an early Mentor who was a very very successful retailer Wayne huizenga and he used to constantly heart on this philosophy that. In economically good times that’s exactly when you should most be focusing on cost reduction and cost controls and in economic down times that’s exactly when you should be investing because your your. Capital actually works harder and gives you a higher return in those economically distressed times than it does when everybody is pretty flush. Kasey: [22:56] Yeah I think that’s that’s that’s easy to say it’s really hard yeah I always like to put my practical like as insulting it’s easy for me to say here’s what you need to do but I was trying to put my practical hat on and recognize how difficult that really is to do that said when you look at who the winners and losers were coming out of the previous recessions that’s exactly what they did. Jason: [23:17] Yeah I briefly tried to learn how to ride a jet ski once and counter-intuitively when you’re about to fall off the jet ski and it’s unstable the correct thing to do is give it more gas and go faster because that’s what makes you stable but it’s not what your brain wants to do. Kasey: [23:34] That’s a great analogy. Jason: [23:38] Well that is awesome one last question on sort of learnings from recessions do you have any point of view like. So you’ve got a consumer that go through a recession you know consumer confidence goes down you know eventually those recessions in. Do we tend to see consumers behaviors rebound and do they act exactly like they did before the rebound or do these recessions tend to have sort of a hangover effect on consumer Behavior even when the economy turns around. Kasey: [24:11] Yeah. Without a doubt our research research tells us that the consumer adopts new behaviors during the down times that they maintain coming up. So I I would expect a lot of the behaviors a lot of the things we see going on even today with people adopting new behaviors that that those are going. Accelerate those are going to become prominent and I don’t expect those to fully bounce back I I would expect some behaviors to you know to bounce back somewhat, however I think predominantly I’d say the people are learning new behaviors as they do they stick with those new behaviors. Scot: [24:51] Michael hopefully on-demand car washes one of those papers, all right well now that we have all that kind of Downer recession pandemic talk behind us let’s dig into the new research Casey what’s the high level of how you guys came up with this and what you’re revealing on the show tonight. Kasey: [25:10] Yeah sure thing you know here we are its 2020 and we are the number one request for getting from our clients is it tell us about the future. Of the industry tell us about the future of retail or we get you know the future of the store and of course that seems to be a topic that that that is hot with our clients but it’s also you know very well published out there so we looked at it and just said, okay you know how would we think about it how would we approach that topic and how do we do it in a different way than maybe you know has already been done and that’s really what what got us to dig into this this research that, you know that we call retail and consumer products 2020. Scot: [25:54] Cut it and you were kind enough to give us a little bit of a sneak preview of the research and I have to say I really enjoyed it and looking forward to when you publish the final version in there you kind of talk about seven Trends you know of what this retail 20/20 looks like I thought they were all really good so maybe give us a high level overview and then Jason and I want to tease apart a couple of. Kasey: [26:17] Yeah before I do that let me give you a little of the Segway that gets us to the seven trends. In in the research one of the things we did before we started our own research as went back and said, you know how good is the industry at this idea of predicting the future so we went back and spend time over the last 20 years of research is trying to assess. How good are we as an industry and there’s great you know Publications a lot of great you know commentary that’s out there but what you find when you summarize it all together is, we’re really not that good as an industry. Professing the future and then the question is well okay well if we’re not that good as an industry we haven’t been that good at it for 20 years what makes us think that you know that we had Deloitte and the way we’re going to research this is any different. [27:09] And it’s really the findings that relate to his kind of that backwards view that gets us to how to think about this problem differently and the way I like to call it is let’s move away from prophecy. And let’s actually get practical okay because what you’ll discover is most of the future of pieces are just. Prophetic there’s just people sort of imagining pie-in-the-sky with the future will be like and and the Saving Grace by the way generally is they never tell us when the future will be here so it’s potential that all those predictions they make will you know will be true at some point however the vast majority of the predictions that have been made over the last 20 years actually as we sit here today are not true. [27:50] Okay so if prophesizing doesn’t work then if I look back in history how would I have known, we’re we would have ended up as an industry and the interesting part is it’s actually there it’s actually there in the data if we’re actually paying attention to what’s going on in the data we can actually play out trends that lead us to where we’re at today so that’s the Segway and that’s sort of the the approach that we said okay so if we’re not going to prophesize about the future let’s go look at the data. And so we looked at our we’ve got a group with that we call our Center for Consumer insights that has phenomenal data, a lot of different sources of traffic and sales and consumer behaviors Etc and we said well what’s the data tell us about the future and that’s where through working with the center for Consumer insights we came up with the seven trends that we see that are broadly shaping the future of retail and consumer products, no by the way you got to recognize it retail and consumer products is a really broad industry said everything from apparel fashion luxury goods to grocery you know consumer products tables Etc so these are really Broad you know in their application but I’ll go through what those seven are that the data tell us the first one is commoditization and premium ization a [29:15] And I’ll talk a little bit more about what’s going on there but we also have digital success is growing even more elusive that’s the second Trend the third Trend pertains to physical retail. And the third trend is smaller and closer I’ll talk about the data that we’ve got there as well the next train is new models become material. And the interesting part here is not when I see new models things like rental things like resale you know in the apparel world or or, yo ghost kitchens in the restaurant industry those sorts of things are all new models, and in and of themselves are not that interesting in terms of size or scale but when you put all the new models together they actually start to become material in terms of how they’re eating into share. [30:07] The next train we identified was convenience. As the new Battleground so again I talked earlier about the idea in the industry that says everything’s experiential and we’d actually say convenience as an element of The Human Experience in particular is what’s driving the new Battleground the next train is health and sustainability for some. And we talked about that Jason the bifurcation is that when you dig into health and sustainability it actually is not a broadly applicable trend is actually really applicable the higher income you go the lower income you go you actually find reverse Trends in play. [30:46] And then the last point is it builds upon research we had done previously and it’s fragmentation and consolidation of market share we actually see some really interesting Divergence happening in terms of how market share is is consolidating where it once was fragmenting or fragmenting where it once was consolidating, so those are those are the big seven forces that we go deep on and use data to support how those are shaping the future. Jason: [31:13] That’s awesome and I let’s jump into a couple of those I do want to say I suspect you’re being slightly kind because you talked about this this ocean of retail prophecies and how you know most of them are just kind of. Prophecies are opinions and I suspect there is a huge chunk of those in fact I just did a Google search on future of retail and there’s. Seven million two hundred thousand results. Kasey: [31:41] And and I had a team that actually had. Through those 7 million two hundred results and we’ve got them all categorized and we’ve gone through them so we really stared at him and said you know what are they telling us and in our research paper we really go deep into it so that you can sort of see what the flaw is that that’s behind a lot of the approach to sort of thinking about the future. Jason: [32:03] Yeah and so to your team and they’re listening I’d like to apologize for the 500 of them that were me but I think there’s another big chunk of prophecies in there which are the self-serving ones right which is like the the. Computer speech vendor predicting the future of retail is computer speech. Kasey: [32:22] That’s right that’s right there there’s plenty of those in some of those are commissioned so they’re they’re commissioned by you know vendor you know I something that does research but when you dig into them you can go okay this makes sense you’ve commissioned this study. Jason: [32:38] Yeah so moving on from the the. The grand setting to the sort of seven trends that you guys notice that we’re sort of grounded in your, your consumer data set what the first one that jumped out to me is actually the first one on your list because it’s a topic I talk a lot about but that’s the commoditization and premium ization which I feel like I’ve said that before but I never thought it was an official word until I saw the what use. Kasey: [33:07] That’s right now you can use it officially yeah you know when you look at products in particular and you look at what’s going on you know you certainly see this again and you’ll hear me talk a lot about reduction in barriers to entry, that that consumers have access to technology that gives them visibility in a way you know that they didn’t previously have and then it also gives you know anybody selling a product they’ve got Avenues to you so you know if you’re buying a particular brand of something like mac and cheese you’ve literally got thousands of options to buy that very same product. And what happens when that occurs when you know we’ve got you know slowly you’ve got margins that are being eaten into as one after another tries to out price you know the other so we’ve got a lot of great research about how you know margins on products are being eaten away, and that’s the commoditization at the same time you have this explosion of choice, so you if you looked at a traditional grocery store and you looked at 1990 they’d have you know roughly 7,000 items would be available in a grocery store in 2018 it’s 35,000 items so just an explosion you know of options that the consumer has available to them. [34:24] At the same time we’ve seen this growth of private label in fact from 2015 to 2019 there’s been a considerable you know, growth with you know with retailers who are coming out with their own private label product growing from about a hundred and thirty billion to about a hundred and forty three billion over a period of about four years. [34:46] And at the same time that we’ve got private-label happening we’ve got a premium ization of private label so in 2016, of that private label product about 15% of those products or the dollar amount would have you know been categorized as a premium, private label product and go to 2019 and it’s grown to about eighteen percent so not only do we have private label which was once really a value play we’ve now got private label that’s now more of a premium play so really this opportunity for differentiation really becomes you know. The the critical component to think about in a world that’s both commoditizing and premium I guess I can’t say premium icing. Unless I just made up yet a new. Jason: [35:34] You can say it. Scot: [35:35] You did sure weird. Kasey: [35:37] Thank you Jason said Jason says I could. Scot: [35:39] #premium izing well well I kind of out of those seven I wanted to dig in on convenience as the new Battleground so tell us more about what you guys saw there as you looked at the data. Kasey: [35:55] Well first of all when we when we talk to Consumers and you find out why they shop where they shop what we find is the convenience is the number one reason a consumer selects a particular retailer so you have to start there and by the way there’s nothing you know I knew about that that’s not a new age consumer sort of thing in fact we as we studied this what matters most idea you know over the last 10 years we found that convenience, continually comes in first as the most important thing so you start their second of all then we said okay well let’s go look at where the growth is in the industry. And what we did is we took you know a look at categories where convenience or particular retailers where convenience is a major or a primary element of the value proposition and when you categorize that way we find about 67 percent of retail growth from 2016 to 2019 comes from retailers that that prioritize convenience as part of their value proposition in addition that you can certainly see a lot of the growth that’s happening let’s say with mass retailers their initiatives that they’re undertaking like curbside or delivery things like that but also relate to convenience. [37:08] And of course grocery in particular is the most desired area for convenience but we also see things like this like what’s so fascinating about the future of predictions is there things occurring in the industry that nobody was predicting so for example we see you know solid Healthy Growth in convenience stores. And nobody’s nobody in you know in any of the predictions did we see someone talking about the rise of convenience stores as an important you know, attribute are– element in the marketplace. So across the board we see a lot of different ways you can look at it and what we see is convenience you know is really becoming this new competitive Battleground you know much more so than say, experience like entertainment sort of elements that you might bring into the store. Jason: [37:56] Yeah that was super fascinating it’s funny to me because I sometimes wonder like. If convenience is even an unfortunate word to describe a category of store these days because they’re often are so many more convenient ways to. To get a product then then those convenience stores and yet they continue to thrive and grow. Kasey: [38:19] This idea of convenience shows up in in in like when we looked at what’s really going on with physical retail it shows up very prominent there as well. Jason: [38:29] Yeah another one of the trends that got me excited because, embedded in this trend you talk about one of my favorite sawhorse is what I call the mobile Gap as this like shift to mobile devices but aov and conversion rate or not. Equivalent of mobile devices to what they were on desktop so but your macro Trend was digital success grows elusive, and explain a little bit what you mean to our to our listeners about that. Kasey: [39:01] Yeah yeah first of all certainly we know that digital continues to drive a significant amount of the of growth in the marketplace it’s roughly driving 50% of of the growth just last year. You know in retail and it’s growing at about 14.9% sort of depending on what you know what source you look at when we look at it. You know the u.s. figures that come from the government and we’re seeing about 14.9 percent growth rate however, we’re seeing this dramatic shift. To Mobile so now mobile represents about 45 percent of online sales and that’s growing fast you know Mobile sales grew at about 36 percent kegger since 2014 versus only six percent for other digital channels so you seeing this shift occur but there’s a problem when that shift occurs and you mention it and it’s that the conversion rate on mobile is actually dramatically lower than the conversion rate on desktop dropping from about four percent on average down to about 1.7 percent on average at the same time the average order value is dropping from about a hundred and twenty seven down to 86 percent so as your as many retailers and many consumer products companies are paying for traffic to show up at digital that that conversion is converting to dollars at a slower rate and the amount of dollars that is converting or actually lower. [40:24] So that’s problem number one that makes digital success more more elusive however when you then add to it this idea about ad spending because we’re certainly seeing you know an increase spending that shift is happening towards digital advertising and we look at the increase on digital advertising or advertising overall Because by the way as you shift to digital advertising we actually not seeing a commensurate decrease in traditional advertising which means overall advertising is actually increasing at a fairly good clip when retail sales themselves are not you know increasing at the same rate. [41:01] At the same time the cost for digital spend or the digital advertising is increasing and digital ad spending per person is going up again meanwhile TV is staying. Roughly the same if not increasing slightly so that sets up a world where we have to pay for traffic right we’re buying traffic effectively you know as we’re investing in different you know traffic programs that traffic is showing up and is converting at a lower rate driving that traffic through advertising is more expensive than ever and then on top of that shipping rate you know I have an increase from 2010 to 2020 ground shipping is increased 76% and are 80% so, not only not only is it like advertising but its fulfillment as well and of course wages for warehouse workers have also gone up you know considerably all those things put together those Trends lead us to believe that going forward of course digital is an important. You know aspect of growth but that growth is becoming either less and less profitable or in some cases it’s got a deteriorating effect on margins for four major retailers so that’s only going to become more of a problem as we move forward. Jason: [42:16] Yeah I liked all that except the part where you dissed on Advertising because I think that pays my salary. Kasey: [42:22] I take back anything that pays Jason salad. Jason: [42:26] No no no but like just I mean to kind of highlight how real it is like in your in your data set you show in like 2011 Brands were spinning considerably more on television than digital and in 2017 the television spending was about the same but now the spend on digital was much higher than the televisions been so it’s. That that inflection point has really been passed. And yet all the digital advertising and I say this as a digital Advertiser still kind of sucks like I’m super disappointed. With all the events this week that we like you haven’t seen more more advertisers like curtail their advertising for what is at the moment in a relevant product or service. But I digress. Kasey: [43:13] Yeah no no it’s a good point I mean advertising is becoming you know less effective more expensive. Jason: [43:20] Yeah so that was that’s just going to depress me so I don’t want to spend too much time on that I do want to try to squeeze one more in because this was fascinating to me VII Tran fragmentation and consolidation and Tower westerners with that man. Kasey: [43:35] Yeah if you follow the research that we do out of the the industry sector you’ll you’ll know this term because several years back we were trying to assess. [43:46] What the heck disruption meant everybody was saying it but we don’t know how to measure it we didn’t know, you know there’s got to be if it’s occurring there’s got to be a way to understand what it is and to quantify it and then measure is it decreasing or increasing or you know what’s going on with it we came up with a way to think about it you can argue that this is the right way but this is how we came up with a way to think about it when an industry is being disrupted you know new entrants are coming in and in doing so they’re disrupting the market share most likely they’re stealing market share where you’ve got the losers or those that you know you got you got the companies that are donating market share and you’ve got new entrance that have shown up with a new better mousetrap better offering and they’re stealing market share so we would assume that in a market that’s being disrupted you would have increased you know turn over, of market share so we’d be able to we’d be able to understand that by studying what was going on with market share you know and in that came the first term II called it turnover but it’s volatility you know how volatile the market share is for an industry is a measurement that we came up with on how to study disruption and then once you study whether or not it’s volatile. [45:05] The next question is is it volatile because it’s fragmenting or is it volatile because it’s consolidated. [45:13] And you know as we’ve studied that what we saw you know it was roughly 2016 when we study the first time for retail in particular what we found was the volatility was increasing as new smaller players came into the market and not only that but fragmentation what is what was driving that volatility so now you fast forward and we looked at it again to say what’s going on now in retail what we found was the opposite and this is really sort of interesting to think about is that volatility of market share in retail is actually going down, over from 2016 to 2019 and meanwhile what we saw was it was concentration. That was driving that volatility so in other words the big players were getting bigger as opposed to the small players were stealing enough market share to you know stealing it from the big players which we saw occurring roughly in 2016 so it’s interesting just to think about how the Dynamics of competition have changed and therefore how the nature of whatever disruption we see is starting to change. Now if you jump over cuz we studied it also as it pertains to packaged goods and we actually saw the exact opposite. [46:21] Occurring what we really saw for packaged food companies is the fragment by the way with packaged Foods you have to look at it by brand not by aggregate company because of course a big you know. Branded company will have many many brands that they’ll hold so we actually have to break it down and say let’s look at this by Brand level and when you look at it by Brand level what you find is the smaller brands are really weather driving the volatility and you see dramatic fragmentation happening in the packaged food area so just ways for us to think about disruption and to understand the Dynamics of competition and how that’s changing and therefore you know what do we think maybe you know shaping the future. Jason: [47:04] Yeah and like to sort of sum that up like super briefly. So retailer power is concentrating into a few big players and cpg power is getting fragmented into more entrance and so like obviously there’s a, shift in leverage in the whole retailer brand. Dynamic there when that happens so that’s an interesting thing to think about when when you know both tons of companies are plotting their future. Kasey: [47:36] And when you begin to put that together with we talked earlier about premium ization you know a product and and and private label all of that plays together to think about how the consumer is shaping their view of. What they want to buy and where they want to buy it. Scot: [47:54] Very cool so in the paper you go into quite a bit of depth on these Trends and there’s some really good data in there and then you kind of then springboard forward and you say well let’s let’s kind of look forward and see if you you know what you should be doing maybe give us some highlights of that for looking kind of. Kasey: [48:14] Yeah sure thing yeah I know it’s it’s sort of difficult. To lay out I mean one of the things that comes out of this it’s difficult to say the future of. The industry is X because what history would tell us is that the future you know plays itself out differently for different companies and different segments for different customers selling different products so there is no no singular future and in fact as much as one companies is Iggs and has success that actually creates opportunity for another company to zag and have success so you know as one company finds that online retail works and other company finds that physical discount retail works and they’re they’re not at all the same future however they do certainly coexist, and that’s really important to sort of think about you know how you think about. [49:09] You know your company how you think about setting strategy what we say is like think about opportunity through the lens of data, you know for every data point that tells us something is occurring you got to look at the converse and say is opportunity being created on the back sides of this you know for like we talked about Health and Wellness you know we can say oh man the market is being driven by health and wellness you go it is for certain consumers but there’s opportunity for for other consumers who maybe are an economic constraints and maybe don’t have the luxury of. You know buying the high-end health and wellness product maybe they still care but maybe they’re under different constraints so what we try and do is we help our clients sort of think about how do you scenario plan around this how do we use our you know Center for Consumer insights to really think deeply about your consumer and identify where there’s pockets of opportunity you know and generally I’d say look you can read the predictions about the future that are that are prophecies and you know read them as. As input but I certainly wouldn’t be you know in certain would be encouraging my clients to make big Broad bats you know based on Prophecy what I be saying is let’s make that you know based on a deep understanding of our consumer a deep understanding of what opportunities will exist given the the changing competitive landscape. Jason: [50:29] But if you are going to make future bets based on Prophecy they should be mine. Kasey: [50:33] They should be Jason’s that’s for sure. Jason: [50:37] Well I feel like that’s the perfect place to leave it because we have once again used up all our a lot of time but Casey this is super fascinating thanks so much for sharing the research and I know you’re going to figure out in the weeks to come where this gets published and we’ll make sure westerners know how to find it but thank you very much for your time tonight. Kasey: [50:57] No it’s always thank you guys for allowing me to share what we’ve been up to. Scot: [51:02] Kasey if folks want to find you online what are you a are you Snapchatting with a client’s or what’s your. To get in touch with her buddy. Kasey: [51:11] So of course that you can find me Casey lobaugh I’m on LinkedIn I also M @k lob aaugh on Twitter where we publish a lot of our research and our findings we do a lot of speaks at what we’re up to there as well. Scot: [51:26] Thanks for joining us and until next time happy commercing. Kasey: [51:31] All right thanks guys.
An Alabama college student mysteriously disappears without a trace. Aniah Blanchard, 19, has not been seen since October 23. Police suspect foul play after finding her damaged and abandoned car around 55 miles from her Montgomery apartment complex. Where is Aniah?Joining Nancy Grace today to discuss the case:Walt Harris, Aniah's stepfather and former UFC Heavyweight fighterAngela Harris, Aniah's motherElijah Blanchard, Aniah's fatherJeff Cortese, Former Special Agent FBICaryn Stark, Psychologist Karen Smith, Forensics Expert , Founder - Bare Bones ConsultingAshley Gooden, ABC 33/40 WBMA Birmingham ReporterAnyone with information is asked to call the Auburn Police Division Detective Section at 334-501-3140, the anonymous tip line at 334-246-1391 or the 24-hour non-emergency number at 334-501-3100.This week's podcast is sponsored by the new Wondery podcast Bad Batch. https://podcasts.apple.com/us/podcast/bad-batch/id1482851200
Scary Mysteries Twisted Two's: Katie Beers and Tomi Masters Tales of hauntings, murder and scary mysteries. Every week Twisted Two's dives into a pair of uniquely terrifying true stories that are worthy of a more in depth look. For this week, we focus on the kidnapping of young girl in new york and the mystery surrounding the death of Tomi Masters. Get ready for Scary Mysteries, Twisted Two’s. #1 Katie Beers “Aunt Linda, a man kidnapped me and has a knife, and oh no, here he comes right now…” those were the last words of a desperate 10-year old girl. It was December 28, 1992 when 9-year old, Katie Beers, from Bay Shore, New York disappeared from her home. With the promise of candy and gifts for her birthday, she had been abducted by a neighbor named John Esposito. #2 Tomi Masters At 23-years old, Tomi Masters, lived a good life in California. Originally a small town girl, she moved to Lancaster, California in 2018 and began working at the American Original Collective – a medical marijuana dispensary. Her boss, Sean DeGroff, treated her like a young sister and Tomi, thought of him as a big brother. One day, Masters shared that she was Snapchatting and going on a date with rapper, Mac Miller – her favourite musician. Apparently, the rapper messaged her and told her she was “beautiful.” She had the messages to prove it. DeGroff thought it was odd but the account looked legitimate.
Finally catching up and rolling out new episodes all month! On this episode I introduce my wife Holly to the podcast. If you're here for the deep dive into cleansing culture then this episode is definitely not it.. But it is about how this lifestyle introduced me to the woman who is now my (spoiler alert) wife!Somewhere along the last five years the line between podcast and lifestyle blog became blurry on the instagram page @everydaydetox. With the introduction of instastories the posts gradually developed into 5-10 minute daily stories about operating Vitality, endless travel between NYC and Oregon, rescuing chickens, recipe sharing, organic gardening, moving to Ashland and getting married this year! Eventually I noticed a repetition of questions on the Q&A about love and life. Of course this was focused around my relationship with Holly and how we've meshed our lifestyles. It happened so much that we decided to bring it to the podcast. If you're interested in how we went from Snapchatting to getting married with a Q&A about how we eat, rescuing animals and raising children then hang out with us on this one. Oh, by the way, I accidentally recorded this in Stereo.. oops. So it may sound a little funny with some headphones. You can find our Vlog on YouTube @ http://bit.ly/everydayperrinesOr on Facebook @ www.facebook.com/everydayperrines/You can find Holly on Insta @hollyshawhunter Watch our Nutritional Detox Q&A's @everydaydetox & @vitalitynyc on InstagramPlease support the podcast by grabbing some tee's @ rootsandskyclothing.comAnd follow us on insta @rootsandskyclothing*UPDATED* Higher Dose Infrared Body Wrap - Permanent Discount Code for $100 OFF: EVERYDAY100 http://shrsl.com/1msguYou can book with us @ vitalitynewyorkcity.comFree Fermentation Book: http://bit.ly/fermentationguideVitality Broom Cleanse: http://bit.ly/vitalitybroomcleanse
Ellen Graves is back in the 4-H-4-U-2 studio to talk about the powerful positive impact that 4-H and Social Media has on the youth of today. Transcript: Announcer: This is 4-H-4-U-2, a podcast from the Mississippi State University Extension Service promoting 4-H programs and positive youth development. Here now, your hosts, Dr. John Long and Cobie Rutherford. John Long: And welcome back to another podcast of 4-H-4-U-2. I'm your host, John Long. Cobie Rutherford: And I'm Cobie Rutherford. John Long: Cobie, we have been sitting here talking for seemingly like an hour to our next guest as a precursor to our show. This is our second podcast with Ellen Graves. How you doing today, Ellen? Ellen Graves: Doing good. John Long: Same as you were about 10 minutes ago, I guess. Ellen Graves: That's right. John Long: We pretend like there's been some lack in time, anyway. So yeah. Cobie Rutherford: I wish we'd been recording the whole time. We had some- Ellen Graves: That's not for people to hear. John Long: It wasn't anything bad, but it was just like, so not on topic with what we're going to talk about today. Ellen Graves: Right. Cobie Rutherford: It wasn't research based... Ellen Graves: But y'all were helping make the guest comfortable, right? So that's part of it. John Long: That's right. Just setting up the whole thing. Cobie Rutherford: That's right. Celebrities, and favorite people, and movies. John Long: Movies, yeah. Ellen Graves: Movies, yeah. Cobie Rutherford: All good stuff for sure. Ellen Graves: Yeah, for sure. John Long: But you made mention of one thing I guess we could lead in with, is about your end course. In the South, we say daddy. So your daddy, go ahead and tell us today cause I thought that was really cool 4-H connection. Ellen Graves: Okay, yeah. Yeah. So I was telling y'all that in this job I figured out that 4-H is such a great organization to be a part of and I wish I had done it when I was growing up. I was not, unfortunately, in 4-H and I totally wish I had been. But when I got this job, my dad started to regale us of stories when he was in 4-H back in the 60s and early 70s, and because of 4-H he was able to get on his first plane ride ever and go to national 4-H convention in Chicago, maybe. And so, 4-H gave him that first opportunity in his life to get on a plane. And so he's always remembered that. And he won a lot of contests in forestry especially in 4-H and he just loved it so much. And so I think it's cool that I get to work with 4-H now. John Long: And I said the same thing on an earlier podcast. I was not in 4-H, I really wish I had been. Ellen Graves: Yeah, I mean I don't think people realize, and I know when I got this job, I think I thought like a lot of people did that, "Oh, it's for kids like showing pigs or cows, horses maybe, but I'm not really into that." John Long: Which we do, which we do. Ellen Graves: Right. And that's a very important part of 4-H. You can learn so much through that. But for 4-H has something literally for everybody. And I think one of the biggest things that I think of now is the leadership skills that it gives you, public speaking. Those are things I wish I had done when I was growing up and I wish I had been in 4-H for those things. John Long: Yeah, for sure. Cobie Rutherford: So we do a lot of promotional social media with 4-H contests with 4-H different events. Do you think that one day these 4-H’ers will use social media platforms as almost a resume builder to go back and say this is what all I've done? Ellen Graves: I think that's a cool idea. I've actually never even thought about it that way, but... John Long: See, here we go again. Ellen Graves: I know, look at y'all. But yeah... John Long: Write all this stuff down. Ellen Graves: I know, these are good ideas. A lot of 4-H’ers I think do use that because you can scroll back to two years ago if you'd been on there long enough and you can see all those posts you did, whether you were at Club Congress or at the state fair, Dixie National, and you really preserve those memories. And I think the cool part about social media is that you preserve the memories and that emotion that you were feeling at that time in your life. You know, looking back years later, you might feel different about it. But the cool thing is when you scroll back, you remember how you felt right in that moment. And I think that's a really cool thing. John Long: And a few things. If you think life doesn't move fast... Ellen Graves: Yeah, it does. John Long: Hey, scroll back... Ellen Graves: That's right. Preach it. Yeah. John Long: Yep, that's right. Cobie Rutherford: Yeah. I think you was just talking about your dad when he was on the plane taking that trip to National 4-H Congress and yeah, I thought, "Well, what was going through his mind if he'd been able to capture that on social media?" Ellen Graves: Right. Cobie Rutherford: That'd have been huge to go back and look at. Ellen Graves: Oh, I know. John Long: We had a lady, I can't remember her name, I'm sorry. But anyway, she got to go to DC when she was just a young girl on a train. And that was a big deal for her. Ellen Graves: Yeah. John Long: So it's similar to, you know. Ellen Graves: Right. Well, and I think too, like we're talking about my dad back in the 60s but even nowadays I mean, kids in 4-H get so many opportunities to go out of the state, see other parts of the world, meet other kids their age from all over. And you're doing that through an organization that you know, and love, and trust. John Long: That's right. Ellen Graves: And so I think just the opportunities alone for travel is something that a lot of other organizations for youth cannot offer. John Long: That's exactly right, exactly right. Cobie Rutherford: And I think a lot of youth that are going to the national contest right now, all over the country, I think about what kind of experience they're getting. You know, they competed at our State Congress and horticulture judging or consumer judging or whatever it was. And now they're getting to go to a national trip that I mean even John, you mentioned shooting sports on an earlier podcast. John Long: Right. Cobie Rutherford: What else would take you to Grand Island, Nebraska and have a chance to see that part of the world. John Long: Exactly. Cobie Rutherford: Other than shooting sports or, you know maybe livestock. John Long: Livestock, yeah, for sure. Ellen Graves: Yeah, and I mean those 4-H'ers that get to go on those trips, it helps them understand there's a whole world out there. John Long: Right. Ellen Graves: There's so many opportunities and possibilities for their lives that maybe they just hadn't thought of yet. John Long: Right. Ellen Graves: And so, I mean, you can't put a price on that. 4-H does that for kids. So I think, I don't know, it's just awesome. John Long: And I think that's important too, to remember the actual experience because, and we'll go back to the podcast we had, part one of Ellen Graves, but when information is so readily available, I mean, look, you don't have to climb to the top of Everest. They got a 360 degree view of Everest, whatever you want to call it. Everything is right there. But if you're not there, if you don't sit there and are able to look at the Grand Canyon face to face, you can't really appreciate it from that standpoint. And I think that goes the same for these trips and everything, you know what I'm saying? Ellen Graves: Oh yeah, for sure. John Long: Social media takes us to certain places, but it will never- Ellen Graves: It can only take you so far. John Long: That's correct. Yeah. Cobie Rutherford: Ellen, I like how you mentioned a while ago that social media allows us to capture memory but also an emotion. Can you elaborate some more on that? John Long: Yeah, I wish she would, because I did this, which I'm combing through my beard right now. Go ahead. Ellen Graves: Yeah. So, I think I get the unique opportunity to see a lot of posts out there about 4-H from our 4-H'ers, from our volunteers, from their parents. And I think one post in particular really sticks out to me, is we have a 4-H'er named Savannah and her mother, we follow her mother, her mother posted a collage picture of Savannah when she was just a kiddo, going to Project Achievement Day. And then she posted a picture from years after that where Savannah was wearing a green jacket and was there as a State Council Officer. And so just look at that post visually and then see in the caption that mother described the transformation that her daughter had gone through and the confidence that she had gained. I mean, makes me look at 4-H and I appreciate my job through their eyes. John Long: Right. Ellen Graves: You know, cause I look at a lot of stuff obviously from my angle, from a professional angle, from my work angle, but to see that emotion and that memory through a parent's eyes of her child growing and becoming a great young lady, that's something that I was able to think about because of social media. John Long: Right. Ellen Graves: And so I think that's one example. Was that a good answer? John Long: That is very good. Cobie Rutherford: That was really good. John Long: I was going to say it's a virtual record book. Ellen Graves: Yeah, yeah. John Long: You know, like a 4-H record book. I mean, you see that progression. Ellen Graves: Right. And I mean I think 4-H has done a really good job of trying to meet our folks where they're at on social media. So like one of the new things that we've done lately is create a Facebook group for 4-H volunteers. And so they have a space underneath our Facebook page where they can discuss internally what their plans are, updates about different things. So it's a virtual gathering space because as y'all know, our volunteers are stretched throughout the state. So this is a place where we can use technology to help kind of fill in those gaps. John Long: Yeah. And we did that on the national team this year too. Ellen Graves: Oh, that's cool. John Long: There's a Facebook page that a parent had started just for a means of saying, "Hey, this is where we're at and this is what we're doing." Ellen Graves: Right. That's right. John Long: So yeah, that makes perfect sense for sure. Cobie Rutherford: And I like all the new components of social media, like on Facebook or Instagram where you can almost go live, well you can go live, at any place you're at and share your experiences of what you're doing in that moment. John Long: Yeah. Ellen Graves: Yes, yes. And Cobie, give a shout out to him, he is like a master at going Facebook live, Instagram live. He's like so confident about it. So shout out to you. Cobie Rutherford: Oh my gosh. The first time I did that, I was live at the livestock show going around and talking to the people before- Ellen Graves: It's that adrenaline rush, isn't it?. Cobie Rutherford: It is. It was before they walked into the ring for the championship drive at Dixie or State Fair one. And then all of a sudden this calf kicked this kid. John Long: Oh no. Ellen Graves: Oh no. Drama. John Long: No music track. Ellen Graves: Yeah. Cobie Rutherford: And then someone let out a descriptive word at that calf. John Long: Oh. Ellen Graves: Yeah. Cobie Rutherford: That was probably not social media... Ellen Graves: Right. Appropriate. Yeah. Cobie Rutherford: So I quickly deleted that. Ellen Graves: Yeah. Cobie Rutherford: And did not share and then started over again. Ellen Graves: Right. You got to have fast fingers, sometimes on social media. John Long: Yeah, for sure. Ellen Graves: But I do think Facebook live, Instagram live, just going live in general and gives us the opportunity to be authentic in a way that we've never been able to do before. John Long: Yeah, yeah. Ellen Graves: Because when you think about it, that's just the structure of media. People obviously place so much emphasis on television because they had the ability to go live. Cobie Rutherford: Right. Ellen Graves: Whereas now that power is also in the hands of everyday people. And we can argue whether that's good or bad, but I know in 4-H we're using it for good. John Long: Yeah. Ellen Graves: And so I think being able to open up that window to people, being really transparent with them, is a great tool for us. John Long: I've only been Facebook live one time. Ellen Graves: Yeah. John Long: And it was that... Ellen Graves: I worry about you sometimes, John. That's all we can do, one time. John Long: I'm just like, "Oh no, let me get my finger up here." Arthritis. But I was in a tree stand and I just said, "I'm going to try this." And it was like, "Okay well here I am, what do I do now?" Ellen Graves: Some people are more natural at it than others. John Long: Yeah, yeah. I guess I'd like it if I did it more but I don't. Ellen Graves: Practice makes perfect. Cobie Rutherford: I feel like I need to do a real enthusiastic voice when I do Facebook live. I'm like, "Hey y'all!" John Long: Trying to drum up some excitement. Cobie Rutherford: I know. John Long: "This is Cobie Rutherford." Ellen Graves: Well that's why I like being behind the camera because y'all know my philosophy with the accounts that I manage is like, I never want to make it about me, you know like ever, even though I'm the person behind it kind of operating it. John Long: Yeah. Ellen Graves: But that's the funny part, I think, about working with 4-H'ers is that these kids are so naturally inclined to be not nervous in front of the camera. Ellen Graves: Whereas people, even my age, y'all's age, have kind of a nerve nervous element to going live or getting on video. And so these 4-H'ers have really just embraced it because it's all they've ever known. John Long: Right. Ellen Graves: And so that makes for great social media, so that's good for me. Cobie Rutherford: Yeah. John Long: Yeah. And I think it helps them kind of watch their actions too. Cobie Rutherford: Yeah. Ellen Graves: Right. John Long: Because now they know that if they do something down the line that anybody anywhere can flip up a camera and video them. Ellen Graves: That's right. Cobie Rutherford: Yeah, and I think... John Long: And it is all over the place. Cobie Rutherford: Right. And that's, yeah. Like you said, because if something happens or, you know what I mean? John Long: Right. Cobie Rutherford: It's a different, I don't know, I don't want to say media, but it's a different... Ellen Graves: But it's a different world because people have the technology at their fingertips to record anything, so- John Long: Isn't that crazy? Ellen Graves: Yeah. John Long: And I remember wanting a video camera. Ellen Graves: Yeah. John Long: That thing was huge as, you know, and now it's in the palm of your hand. Ellen Graves: Your hand. Cobie Rutherford: Yeah. John Long: And take just as good video. Ellen Graves: It does. Cobie Rutherford: What I see is like, and Ellen, please comment on this. Do you see a lot of youth when they're trying to create content, they're trying to put things out there to get likes or make impressions. How important are those to a lot of youth and do a lot of youth take them more serious than they should? Ellen Graves: So I think that's a great point to bring up. And honestly, when you think about it, we're still really young in the progression of social media. So I know there's a lot of research that has been done, that's going to continue to be done about the effect mentally that social media has on young people and even people our age. And I mean just from, this is Ellen's opinion, my viewpoint on it is that yeah, I think people do take stock in how many likes a picture gets. Because I always tell 4-H'ers in my workshops I do with them is that whether you know it or not, you are a social media strategist. Because like for example, on Instagram, you're thinking about, "Okay, what picture do I want to put up from my camera roll? What filter do I want to use? What kind of caption should it be? This kind of caption or should I make it funny? What hashtag should I put? What emoji should I put with it?" You know, so people are going through the same thought process because they want that post to succeed. Right? John Long: And if anybody heard the first one, it's called clout. Ellen Graves: Oh yeah. John Long: I don't even know what that means. Ellen Graves: You're becoming a social media strategist. John Long: I'm sorry, I'm sorry to interrupt you, I had to throw that in there. Ellen Graves: No, it's fine. No, it's fine. And so, I do think that whether young people admit it or not, they do think about that. And it's funny you should bring this up. I actually saw a headline the other day that Instagram is starting to test and roll out a feature where the likes are hidden from public view. So if you put up a picture of yourself, you can see, "Okay, I got 50 likes on it." But someone looking at it from the public's perspective would not know how many likes, and that's an interesting thought because they saying they're basically eliminating the peer pressure of like, "Oh, well 100 people have liked this, so I should too." Or, "Only 20 people liked it, so I'm not going to like it, that's lame." You know? And so I think that's going to be really interesting to see if that actually does come to pass or if it's just something they're testing. So, yeah. John Long: So it kind of gives them an idea of like making an informed decision instead of a snap decision based on what everybody else has done. Ellen Graves: Right. Cobie Rutherford: Yeah. And it's kind of like you judge yourself against others. John Long: Yeah. Oh yeah. Cobie Rutherford: You know, I can put a picture of me and one of my cows or, I'm just being facetious here, but you know somebody else could. And I'm like, "Wow, they got more likes with their cow than I did with mine." Ellen Graves: Right, right. John Long: Right. Cobie Rutherford: Yeah. John Long: And I think that happens more times than not. You know, you see that a lot. And it's almost like, I know I catch myself, and I don't know if y'all ever do, but I catch myself saying, "What is the purpose of this other than your glorification?" Ellen Graves: Yeah, yeah. John Long: You know what I'm saying? It's like, "Look what I can do." Ellen Graves: Well, and it's like a weird line for me because professionally I very much care about analytics and it tells me certain things about our audience and about how I can be changing our content to meet the needs of our audience by paying attention to analytics. But then on the personal side of things, I try to not take that with me. John Long: Right. Ellen Graves: I try not to like over analyze my own personal presence on social media. Cobie Rutherford: Right. Ellen Graves: But for professional it is really important in my job to understand those things. John Long: Yeah, I bet it is. Cobie Rutherford: So how many accounts do you monitor? Ellen Graves: I told you I wasn't good at math, Cobie. Cobie Rutherford: I will give you a piece of paper. Ellen Graves: I know. I don't know. I would say like a rough estimate is that, like I have my hands on probably about 20 accounts. Managing day to day consistently, it's probably about 10. But I have my hands just in a lot of pots I guess would be the best way to describe it. I generally tell people, someone actually asked me this in Sunday school the other day like, "What do you do?" Because I think a lot of times in Extension our job titles can not be very... Some people just don't understand what that means. John Long: Right. Ellen Graves: And so I told the person, I think about my role in Extension as I create content and then I also manage accounts and then I also train people in Extension about how to best use social media. So that's kind of the way I think about it. So, yeah, I'm looking at social media every day. John Long: So let me ask you this, it's a good lead into my next question. Does Ellen Graves ever unplug totally? Ellen Graves: Oh, there's some days where I wish I could just throw my phone in a river, but then I know I would just jump in right after it. John Long: Right, right. Ellen Graves: But it's hard for me to completely unplug. I do try on Sundays not to look at our work accounts and then the only time I can really unplug for an extended amount of time is during our Christmas break because that's the only time long enough where I'm physically not at work. John Long: Right. Ellen Graves: That I don't have to worry about it as much. John Long: Right. Ellen Graves: But you know, the thing I tell folks a lot of times, I feel like in this job in particular, but we all have aspects like this in our own jobs. I don't want to sound like I'm the only one like this. But you know, even when I go home, if someone sends us like a question on our 4-H Facebook page at 8:00 PM, I'm looking at it. John Long: Right. Ellen Graves: You know I'm answering it. John Long: Right. Sure. Ellen Graves: And so it's kind of like with my job, you can take it with you wherever you go. John Long: Right. Ellen Graves: And so I do have to try to step back at times. As we've said before, I did graduate from Ole Miss. There was one time during where we really lost an Egg Bowl real bad to State and I had to put my phone in a drawer. John Long: Oh wow, it was blowing up that bad? Ellen Graves: Yeah. John Long: Oh wow. Ellen Graves: It was bad. And so but I do try to unplug around the holidays. But I'm pretty much plugged in all the time. John Long: Well I think, and you said it is part of your job. What advice would you give to a young person in order to get a healthy balance? Because I just, I mean people are with their heads down. Ellen Graves: Yeah, yeah. John Long: I think they're just going to eventually just get a crick in their neck and never going to look up and look around at the world. Ellen Graves: Right, look at the sunshine. Right. John Long: Right, exactly. So how does the person do that when it's just so available. I'm not saying it's bad, I'm just saying that we need to- Ellen Graves: Have a good balance. John Long: Yeah, you're not going to see a sunrise if you're trying to Google one, you know? Ellen Graves: Right. Well, I think I've been really fortunate to have lived before there was social media, so I had a childhood that was free of a screen, that was free of social media, and I'm really thankful for that. But at the same time, nowadays that's just the world we live in, right? John Long: Right. Ellen Graves: That stuff is available to kids. And so I think having that balance of having times in your life during just your normal weekly routine of like, "Okay, the phone, it goes on the dresser drawer at 8:00 PM and I'm not going to look at it after that." You know? And I think honestly, when you're talking about teenagers and kids, you're talking about their parents, right? Because those are the folks who would be obviously setting the rules in the house. And so I think as a parent you have to say, "What are our digital guidelines as a family?" John Long: Right. Ellen Graves: And you're setting an example for your children. John Long: Right. Ellen Graves: And I think adults have to think about that. But I did talk with our 4-H'ers at Co-op and we just kind of had just a time where we just kind of talked with each other about what social media is to them. And I told them, I said, "You know, a lot of adults think that y'all cannot communicate face to face. They think teenagers can't look another adult in the eyeballs and talk to them." John Long: Right. Ellen Graves: And that they just, phones and social media have put up a barrier. And the kids really pushed back on that. They said, "We feel very confident about looking people in the eyes and talking to them." And that might be because they're 4-H'ers, right? John Long: Right, right. I was thinking that. Ellen Graves: They have the skill set to do that, right. But the other point too they brought up with me is, and I agree with this, is that teenagers and kids in their mind, when they're texting someone when they're Snapchatting someone, that is a friendship. John Long: Right. Ellen Graves: That is relationship. It's just in a different way than their parents experienced friendship. John Long: Right, right. Ellen Graves: And so it's not that they're just in a world all by themselves. A lot of times they're communicating with their friends through those methods. John Long: Right. Ellen Graves: And so. But to boil it down, I kind of had a rambling answer. John Long: No, I- Ellen Graves: You do have to have a balance. John Long: Right. Ellen Graves: And I think with anything in life, you have to have a balance. John Long: One thing that I'm seeing more and more of late is the ease, and I'm speaking for myself, the ease of parents. Did you just give a device to a child for a pacifier, for lack of a better words, you know? And then it just becomes such an addiction to where that child, and again moderation in all things, but it becomes just like this, "I got to have, I got to have it, I got to have it." And I think that is a danger for sure. Ellen Graves: And I think I'm not as well versed in that kind of stuff. I don't have kids myself. And so I haven't had to experience that. But I think the research that folks are doing out there from this generation that's grown up like this will tell us things eventually- John Long: Right, I agree. Ellen Graves: About how that's affected them and adulthood and all that. John Long: Sure. Ellen Graves: And we'll have to look at what that says. But what I do encourage, parents out there, especially 4-H parents, is that we will definitely want you to post about 4-H- John Long: Absolutely, absolutely. Ellen Graves: And about your kids having a great time in 4-H. John Long: That's right. Ellen Graves: Because it's always better. We can shout from the rooftops on our 4-H accounts that we have, but it's going to be way more authentic coming from y'all. John Long: Absolutely. Ellen Graves: For sure. John Long: The youth tell the story. Ellen Graves: That's right. Cobie Rutherford: And how important is it for them to use the hashtag so you can see what they're talking about? Ellen Graves: Yeah. Yes. Thank you, Cobie. John Long: Ellen always has to remind me during annual conference what the hashtag is. Ellen Graves: I know. It's all right. John Long: Go ahead, I'm sorry. Ellen Graves: That was part of my job. So #MS4H no dash, just all put together. And then for Extension it's #MSUEXT. And you might say, why is this important for me to use this hashtag? One of the reasons that I've seen is that a lot of 4-H'ers, or even volunteers and parents, will post something about an activity they've done through 4-H but not actually mentioned in the caption that it's 4-H. John Long: Right. Ellen Graves: And so there's this misconception that it's another youth organization out there. And so if you put up your caption and then at the very end just put #MS4H, you're getting that point across to your friends and family that this was done through 4-H. And so that helps our brand grow, just from doing that tiny thing. And then also just from my perspective professionally, it helps me be able to see the amount of posts out there about Mississippi 4-H because- John Long: ...going back to analytics again. Ellen Graves: That's right. It gives me a way to aggregate the content that's out there so I can understand what is our audience talking about, what concerns do they have? And I want to make sure that I interact with our 4-H audience through our Mississippi 4-H account. So when you put up a post describing a 4-H experience, I want to like that. I want to, from our 4-H account, I want to say, "Great job. Thank you so much." John Long: Right. Ellen Graves: So I want to continue those lines of communication with y'all and I can only see those posts unless we follow you. And unless you're using those hashtags. John Long: Yeah, that was a good and a plug for me. Cobie Rutherford: Yep, that's right. Ellen Graves: I practice it a couple of times. John Long: Just use the pound sign. Ellen Graves: You know, that tic-tac-toe, right? John Long: Yeah, that's right. You know, you got the square and then you got the X and the Os. Ellen Graves: Right. John Long: But yeah, thank you so much for that. And Ellen, we thank you for, again, for coming in and being with us today and like I did in the last podcast and we'll let you tell us where we can go to get our information on 4-H and Extension in your area. Ellen Graves: Thank you, John Long. So everyone please make sure to follow Mississippi 4-H on social media. You can find us on Facebook, Twitter, Instagram and Snapchat. And then of course you can also follow MSU Extension Service, Facebook, Twitter, Instagram, Snapchat, and Pinterest. And then we already talked about the hashtags. John Long: Yes. Ellen Graves: So use those. And then of course you can look at our website, extension.msstate.edu. John Long: We need to bring her in every- Cobie Rutherford: I know. John Long: Can we record that? Cobie Rutherford: We should record that. Ellen Graves: Yeah, just make a standard. John Long: No stipend or royalties... Ellen Graves: Right, right. John Long: Alright, well with that, that is another week of 4-H-4-U-2, and I'm your host, John Long. Cobie Rutherford: And I'm Cobie. John Long: And we will be back next time with who knows what we're going to be talking about, but we're going to be talking about 4-H and 4-H youth development for sure. Y'all have a good one. Announcer: Thanks for joining us for 4-H-4-U-2. For more information, please visit extension.msstate.edu and be sure to subscribe to our podcast. 4-H-4-U-2 is produced by the Mississippi State University Extension Service, Office of Agricultural Communications.
We're sexting, Snapchatting, sending nudes - are we all 'dirty' talk, or does a picture now tell a thousand words? The Snack hosts Mon Barton and Sarah Templeton are back, and they're revealing all.The Snack is a magazine-style podcast in which hosts Sarah Templeton and Monika Barton talk all things love, relationships, dating and of course, sex.In each episode, Sez, Mon and sometimes a guest or two they dig into the metaphorical cheese platter of their personal lives - often divulging much more than their mothers would like. Tune in every Friday! Wine, laughs and full-body cringes guaranteed.www.newshub.co.nz/podcastsSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
RevThought episode 002, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our first topic is “Wishing and Snapchatting.”
Kim's Boyfriend (Maybe Soon Her Ex!) Accidentally Revealed That He Snapchatted His Ex While Trying To Show Her A Screenshot Of A Conversation On His Phone! He Doesn't Know That She Knows But What Should Kim Do? Do You Think She Should Freak Or Does He Not Care At All B/c Maybe He Knew The Snapchat Notification Was In The Convo? Listen To What Boston Had To Say!
Are you always saying you'll do something but end up getting distracted and never getting it done? Snapchatting instead of studying? Sleeping in rather than working out? Are your sick of it being this way - letting yourself down and feeling stuck with your goals? This episode is for you! I share with you an interesting experiment about marshmellows, how it can determine your likelihood to be successful and what you can do to build up your ability to delay gratification so you CAN achieve your goals.
We cover a lot of ground this week with Mr. Steve Crandall, a Medical Negligence trial lawyer with Crandall & Pera Law LLC. Find out what you need to know about your medical records, and hear about amazing cases that could inspire their own John Grisham novels. Chagrin Falls residents will want to hear Steve’s great ideas for improving the village, and everyone will want to find out how he ended up with LeBron James in his lap. Join Alex, Molly, and Steve in a lively discussion of football safety, neighborly advice, and the resilience of man. Get in touch with Steve at www.injuryverdicts.com, or on facebook under Steve Crandall or Crandall & Pera Law LLC. Check out the "Chagrin Falls- Open for Business!" exhibit at the Chagrin Falls Historical Society & Museum through February 28, 2019. This is a historical perspective of businesses in Chagrin Falls shown through signs, photographs, advertising items and memorabilia. More information at chagrinhistorical.org/new-exhibit-chagrin-falls-open-for-business/ You can always find out about all the exciting events being planned by Molly and the Chagrin Falls Chamber of Commerce at cvcc.org. Are you playing along in the new drinking game where we count how many times Alex mentions Tiffany’s name? The first two people to send us a message with the right number of mentions from episode 62 (Eryka Parker) will receive a prize! REFERENCES IN THIS EPISODE Read about the case of the Ohio State University student that was injured by an unsafe construction site at dispatch.com/content/stories/local/2014/12/20/osu-to-give-500000-tuition-to-injured-student.html Read “Cleveland Clinic doctor wins $7.7 million malpractice verdict from the Clinic” at cleveland.com/metro/index.ssf/2014/03/common_pleas_jury_awards_forme.html Steve’s favorite book is The Psychology of Winning by Dennis Waitley SHOW NOTES * 1:01 Snapchatting and tech talk; A Star is Born * 3:20 The GLF Mentoring program * 6:50 Introducing Steve Crandall * 8:55 Future mayor of Chagrin Falls? Ideas to help the Village * 16:15 How not to be neighborly; Social media, anonymity, and negativity * 24:38 a Molly love fest; Can we identify homes to be preserved * 30:28 From defending doctors to defending patients; How trial lawyers make the world a better place; Exciting cases and book ideas * 40:07 “Your doctor is most likely writing things in your chart that are not true” * 46:39 The impact of a loss and how to bounce back * 51:55 What happens when there are altered medical records and patients’ rights * 56:04 The big problem with Football * 1:04:15 Early morning Father-Son workouts; Lessons from our parents * 1:08:55 Lightning Round
I've just come back from a weekend away in Devon with some of my best buds. Usually I'm Snapchatting and on my smartphone...This time I decided to go 48 hours in airplane mode. Here's what happened.... // Subscribe to the podcast for more exam, career and smartphone help. Check out the link below to find out more on The Exam Coach, why he does what he does and how he can help you... - https://www.theehttps://www.theexamcoach.tv/about-the-exam-coach Want exam help delivered to you in a structured and well thought through way? Try The 7 Day Exam Plan. - https://www.theexamcoach.tv/the-7-day-exam-plan What to take a free short course in how you could use your Smartphone to help you achieve your study and career goals? Check out the link below: - https://www.theexamcoach.tv/smartphone-crash-course/ Find and follow The Exam Coach here: ✩ Join the WhatsApp Broadcast List for free exam, career and smartphone management help: http://bit.ly/2jF3RTD
It's about that time: the start of the school year. Bleary-eyed kids everywhere are dragged from bed, thrown into clothing, handed an energy bar and glass of juice, and shuttled off to spend hours sitting at a desk. They come home, do hours of homework, squeeze in some screen time, squeeze some vaguely edible goo into their mouths, update their Facebook status, post a few Instagram pics, and climb into bed by 10 PM sharp, Snapchatting their way to the land of Nod. Then it starts all over again. I'm exaggerating, a bit. Things aren't this bad—childhood Facebook usage is actually down! But too many children aren't getting enough sleep. (This Mark's Daily Apple article was written by Mark Sisson, and is narrated by Tina Leaman)
Hey Life Athletes, welcome to episode 167 of the Life Athletics podcast! Today’s guest Life Athlete is Colin O'Brady. “Pain is inevitable, but suffering is optional.” At 22, Colin thought his life was over when what seemed like harmless fun in a remote village in Thailand turned into a nightmare. He was participating in a fire dance with a jumprope; the next thing he knew, his feet was entangled in the rope and he was burning up to the neck. Doctors told him that he would not be able to work properly again. Yet here we are with Colin, speaking to us about stories from completing a triathlon and Snapchatting from the peak of Mt. Everest. “Us humans have these reservoirs of untapped potential inside of us and we can achieve incredible things, particularly when we focus our mind and we commit to the process, and more importantly, when we believe they are possible.” Colin tells us that all things you really want to enjoy in life require some sort of challenge. Not being one to back down, Colin - with the encouragement of his very supportive mother - got up and began breaking ceilings. Since the accident and since getting back in shape, Colin has conquered The Explorers Grand Slam and went on to break two world records. “We aren’t experts, but we are curious enough to wake up every day and keep taking a few more steps.” He's not stopping at all of his achievements. Colin wants others to take a challenge and break records too. So he started a non-profit called Beyond 7/2, which aims to raise awareness and funds to inspire kids and their communities to lead active, healthy kids and pursue their biggest dreams. Join Colin and Nik on this very inspirational episode today.
Sean and Shane talk about their pet peeves from the 4th of July, discuss Tavares signing in Toronto, where they think Karlsson will end up, and much more.
Lots of guys get anxious about approaching women that they're attracted to. But what if there were a way to change that. Ever wished you were one of those men who had women coming up to them? You can be... if you understand why women are willing to approach some men and not others. If you understand the secrets to why women do and don't make the first move, you can learn to be the guy that women notice... and they'll be eager to introduce themselves to you. Show Highlights: Why women don't make the first move... and what you can do about it How most men make it impossible for women to approach them What you can do to make sure you stand out and be the man that women want to approach The secret signal that you can use to get women to come talk to you The number one mistake men make that makes women decide to talk to someone else ... and so much more. Related Links: Fix Your Flirting The Subtle Things Men Do That Make Them More Attractive Discover Your Style 5 Ways To Look Better (Without Going Broke) 5 Signs Women Want You To Talk To Them Don’t forget to pre-order my new book I Got Her Number. Now What? A Geek’s Guide To Texting, Snapchatting and Sliding into DMs, coming July 24, 2018 Don’t forget to subscribe and review us on iTunes , Stitcher and on YouTube. Like the podcast? Become a Dr. NerdLove patron at Patreon.com/DrNerdLove Want more dating advice? Check out my books at www.doctornerdlove.com/books
How often has this happened to you: you've got a woman's number, but you never seem to be able to actually get a date. You may be doing great at first, but then you notice that it’s taking longer and longer for her to reply and those replies are getting shorter and shorter until you get... nothing. And now you're left wondering just what happened... and why it keeps happening to you. Texting may have been a godsend to shy, awkward guys who want to get dates, but you still have to know how to do it right. You may be used to talking with your thumbs like God intended, but that doesn’t mean that your texting game is all it should be. In fact, if you're regularly getting radio silence or have a hard time turning numbers into dates, then you're probably making one of these common texting mistakes. Show Highlights: How texting changed the dating game... and how it made things harder Why so many men get ghosted after they get her number The mistake men make when trying to build attraction over text How even the most well-meaning men can end up ruining women's interest in them through one wrong text The number one mistake men make that costs them dates ...and so much more Don't forget to pre-order my new book I Got Her Number. Now What? A Geek's Guide To Texting, Snapchatting and Sliding into DMs, coming July 24, 2018 Related Links: Find Your Flirting Style How to Use Humor In Your Flirting How To Avoid Getting "The Fade" The Mistake Men Make That Cost Them Dates Don’t forget to subscribe and review us on iTunes , Stitcher and on YouTube. Like the podcast? Become a Dr. NerdLove patron at Patreon.com/DrNerdLove Want more dating advice? Check out my books at www.doctornerdlove.com/books
Put down that Facebook! Drop those Twitters! You can't risk a moment more on social media without first listening to this important episode on the ethics of social media. Think it's ok to share pictures of your fellow BCBAs relaxing on the beach on Instragram? What about Snapchatting with colleagues to discuss possible solutions a client with SIB? Y'know what: Don't even try to answer without listening to Rob, Diana, and Jackie discuss articles all about social media and the ethical quandry you may already be in! And, don't forget a handy link to the updated BACB Ethical Guidelines so you can read along. Articles discussed this episode: O'Leary, P.N., Miller, M.M., Olive, M.L., & Kelly, A.N. (2017). Blurred lines: Ethical implications of social media for behavior analysts. Behavior Analysis in Practice, 10, 45-51. doi:10.1007/s40617-014-0033-0 Chretien, K.C., Goldman, E.F., Beckman, L., & Kind, T. (2010). It's your own risk: Medical students' perspetives on online professionalism. Academic Medicine, 85, S68-S71. doi: 10.1097/ACM/0b013e3181ed4778 Greysen, S.R., Kind, T., Chretien, K.C. (2010). Online professionalism and the mirror of social media. Journal of General Internal Medicine, 25, 1227-1229. doi: 10.1007/s11606-010-1447-1 If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, and the two episode secret code words to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.
Artist Chelsea Ward drops by the podcast to talk about growing up in the California desert, always having a slingshot in her pocket, legitimately hating her sister, drawing tractors in preschool, designing custom children's books, teaching art, writing a drawing textbook, what creation looks like, catching kids Snapchatting in class, studying in Italy, seeing frescos that made her consider a God, teaching Syrian refugees, Rumours, Mark Rothko's black room, what is art, and why kids shouldn't have an Instagram. Find her online at: http://sketchynotions.com Or follow her on Instagram: @sketchynotions
A 14-year-old girl shot in the head and left for dead says she's "tougher than a bullet." Police say two other teens tried to kill her because of annoying SnapChat messages. Nancy Graces digs into the case with Los Angeles psychologist Dr. Bethany Marshall, criminal profiler Pat Brown, Crime Stories contributing reporter Bobbi Maxwell and cohost Alan Duke.
In this episode we discuss Snapchatting, obsessing, and going away to college.
Visit EOFire.com for complete show notes of every Podcast episode. Joel is the New York Times Best-Selling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time. A pioneer of the world wide web since 1995, Joel’s knack for spotting the next big thing has made him a leader in social media, iPhone apps, software development, podcasting, and more. An in-demand speaker, Joel captivates and equips audiences around the world with his unique strategies and entertaining format.
The guys weigh in on favicons in Safari tabs, a ten-minute track of silence climbing the charts on iTunes, a company that will paint your AirPods that isn't ColorWare, Ulysses moves to subscription pricing, construction workers Snapchatting in Apple Park, and David Letterman's return to television! All this and more!
On this special Patreon preview bonus episode, Jared is joined by Steve Rannazzisi from the green room at Comix Mohegan Sun to read your emails and answer questions about a hookup who is too loud during sex, a MILF who is wants her husband to watch a listener have sex, a female listener who caught her boyfriend Snapchatting an ex. Plus hypotheticals and Would You Rather's. Subscribe to the Patreon for only $3 per month at Patreon.com/JTrain twitter.com/JTrain56 // twitter.com/SteveRannazzisi Subscribe to The JTrain Podcast on Apple Podcasts: itunes.apple.com/us/podcast/the-t…id672249013?mt=2
A monologue about a relationship turned sour because of a cell phone starts a conversations about technology, social media, and communication. Featuring conversations with a group of high school students from the Academy at Palumbo and tech life expert Stephanie Humphrey. Click here to read a transcript of this episode. We live in a generation where we can’t speak without abbreviation. All this wrong we have we can fix but this time we can’t use auto correct. — from "Better Technology, Horrible Connection" by Brandon Dejesus  * * * If you’re reading this, chances are social media was not a huge part of your high school experience. That may be a gross generalization, but let’s go with it. Imagine folding a digital reality into the already fraught social dynamics of middle school and high school. “Do you like me, check ‘yes’ or ‘no’” written on a piece of paper passed across the classroom under the watchful eye of a teacher has nothing on “likes” on Instagram and “streaks” on Snapchat. Yes, streaks. “It’s basically Snapchatting a person every day,” a student at the Academy of Palumbo told us. “It’s like a little fire thing that pops up and it shows how long you guys have been doing that.” Her longest streak? 300 days. Of course not every social media interaction, including streaks, is romantic in nature, but again, let’s go with it. Imagine one day, suddenly, your crush doesn’t Snapchat you. Out of nowhere, your streak is gone, and the relationship is thrown into unfamiliar territory: digital silence. But is that really all that different from what teenagers having been doing since the beginning of time? Tech-life expert Stephanie Humphrey thinks not: “I think the overarching thing that parents and adults need to understand is that nothing has really changed about the way that kids interact with each other on a fundamental level. They just have better tools than we did back in the day if you will.” the conversation Tech-Life Expert Stephanie Humphrey merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is driven by the sole purpose of connecting people, particularly those underrepresented in technology, with the tech know-how to transform their worlds. Stephanie is proud to say that she has realized her dream of becoming a nationally syndicated media personality as the current technology contributor to ‘The Harry Show’ , hosted by Harry Connick, Jr, as well as a frequent guest on NewsOne with Roland Martin on TV One. Stephanie has also contributed her tech-life expertise to national media outlets including Al-Jazeera America, HuffPostLive , TheGrio.com , and BlackEnterprise.com. She is an on-air tech contributor to Fox 29’s “Good Day Philadelphia” (WTXF) where she delivers tech news. Stephanie was also the technology writer for EBONY.com and a contributor to EBONY magazine , where she provided readers with the latest in apps, gadgets, and social media. She was the originator of the popular “Tech2** Go” column on TheRoot.com , and was most recently the spokesperson for HP, Inc. on the QVC shopping channel . And Stephanie uses social media to help hundreds of people understand tech basics with her weekly 60-Second Tech Break** on Instagram & Twitter. Clips of some of Stephanie’s work can be viewed on her YouTube channel. Helping students is the passion that drives Stephanie, and she has channeled this motivation into a seminar called ‘Til Death Do You Tweet’. The seminar, tailored to either students or parents, helps them understand the potential negative consequences of online behavior - especially through social media - and gives helpful advice on how young people can maintain a positive reputation in cyberspace. Stephanie is inspired by an innate curiosity to know why things work and an entrepreneurial spirit, which was the spark that started her on her present journey into tech-life media. Her expertise is built upon nearly a decade as a Senior Systems Engineer at Lockheed Martin and engineering degrees from Florida A&M University and the University of Pennsylvania. further reading & resources For tons of resources for parents, guardians, and educators about all things media and technology, check out Common Sense Media. Watch the trailer for the documentary Screenagers and check out the resources and screening information on their website. Read this article from NYMag's The Cut about how social media can taint adult friendships. Consider the sometimes eerie ways social media and technology are beginning to blur the line between reality and fiction in this article from The Atlantic. Click here to learn more about Philadelphia Young Playwrights. commentary We should always remember to focus on what’s important in the real world and not what’s important on our phone! — Trinity Williams Read rising high school senior Trinity Williams' take on Episode Eight here. "Better Technology, Horrible Connection" is performed by Adbul Sesay under the direction of Christina May for the 2017 Young Voices Monologue Festival. Mouthful will be featured as part of the Fifth Annual Philadelphia Podcast Festival this summer! Mark your calendars for Sunday, July 23rd at 6 pm when we will be having a live show at the Kitchen Table Gallery in Kensington.
This week, the boys discuss a big discount in the acquisition price tag for CareerBuilder based on a Reuters report. Someone actually got a job opportunity, compliments of Snapchat. Here's how. Then they revisit the garbage pile and give advice on how Talent.io might fix it's junk status. Jibe goes all-in on Google for everything and they boys debate whether that's a good thing. Should others get knee-deep in the search engine's employment technology or say bye-bye-bye? An Indeed partnership with these guys is a move into getting an Indeed Apply button all around the Web, fending off Google's onslaught ... only one of the guys like the strategy. Listen to find out which one. Enjoy, and don't forget to visit our sponsors, who make it all worthwhile: America's Job Exchange, WebClipDrop (coupon code HIREDAILY2017) and Beyond.com/cheddar.
RJ and Tope rap about the worst nickname of all-time, social media, Snapchatting muffins, dick pics, Nicki's ass and poop!
Help support the show! - http://www.patreon.com/dailyinternet #10 - Moon Jae-in, South Korea's new president, is shutting down 10 big coal-power plants in his first week in office #9 - An Air Force Academy cadet created a bullet-stopping goo to use for body armor #8 - Chinese mother who refused to give up disabled son nurtures him all the way to Harvard #7 - Dave Chappelle Apologizes For Telling Viewers To Give Donald Trump A Chance: “I f**ked up.” #6 - Thailand threatens to sue Facebook after videos emerge of king in crop top wandering in German shopping centre #5 - Trump once demanded Edward Snowden's execution for giving ‘serious information' to Russia #4 - Playboy model Dani Mathers faces jail after secretly Snapchatting photo of naked woman at gym #3 - More Americans support Trump's impeachment than oppose it for first time, poll finds #2 - All 886 episodes of Mr. Rogers is currently being streamed consecutively on Twitch as a PBS fundraiser. #1 - Trump defends 'right' to share secrets Follow us on Social: Facebook: http://www.facebook.com/ireadit Instagram: https://instagram.com/ireaditcast Twitter: http://twitter.com/ireaditcast E-mail: feedback.ireadit@gmail.com Voicemail: (508)-738-2278 Michael Schwahn: @schwahnmichael Nathan Wood: @bimmenstein
Alan, Jordan, and Chase pick up where we left off in Episode 013. This is the last of our "rambling" episode. Kind of sad...end of an era. In this episode Emilee is caught Snapchatting our behind-the-scenes stuff to a member of another podcast. We do our best to offend all the Italian immigrants in the USA. Jordan unveils his Italian accent. We find out that Jordan had a very awkward interview when he was hired. And, we discuss the monstrosity that is Chase's nose! Special thanks to our new sound engineer, Aaron Willis! He's the best there is! If you don't believe it, just ask him. SPECIAL ANNOUNCEMENT: We now have a Patreon page! If you like our show, jump over there and help us out! We haven't gotten all the reward levels worked out. But, we can say that you can support us for as little as $1 per month! Check it out at www.patreon.com/smalltownfamous And, as always, if you like listening to genuine Southerners talk about whatever, then this is your podcast. Give it a listen, send us your questions and/or ideas (we're opening up our own YouTube channel to film our silliness!) and don't forget to leave a 5-star review on iTunes. You will automatically be entered into our STF™ ITunes Review contest. Thank you for your support! Keep it coming! Let us know how we can get better! Those iTunes reviews help a lot! Visit www.smalltownfamous.com to subscribe using your favorite podcast player. Visit www.patreon.com/smalltownfamous to show us your support! Follow on Twitter: @theSTFamous
In this second part of Kent's conversation with Neil Cohen, the discussion continues about which marketing trends everyone should keep an eye on for 2017. Personalization, video, Snapchatting and more. Neil Cohen is a sales strategy and marketing consultant, Lecturer at San Francisco State University, advisor to Startup Chile and Parallel18. And -- San Francisco Giants Fan. -- In the Something Ventured podcast, Silicon Valley insider Kent Lindstrom explores the reality behind the Silicon Valley headlines as he sits down with the people who are shaping the way we view the world online and beyond.
In this very special Best Of show, we have compiled some of the funniest moments from the show’s “Missle Anus” segment. Volume 8 features more some Trump talk, Snapchatting your boobs, and farts! The post Best of Missle Anus Volume 8: Trump, Snapchat & Farts appeared first on Blah Blah Inc..
It's the day after Ice Storm 2017 so Derringer and Ryan are looking for ways to help curb the winter blues. An odd trend has emerged: taking a selfie with a dead body at funerals. Snapchatting dead grandpa with dog ears is probably not the most respectful thing to do and a Quebec funeral director would like to see this trend die... (is that a pun? lol) quickly! Definitely Derringer for Tuesday, Feb. 7, 2017. For more Derringer click here. See omnystudio.com/listener for privacy information.
A quick glimpse behind the WHY of this funnel… On today's episode Russell goes on a mini tour of his new office and podcasts from two conference rooms and the kitchen. He talks about how you need to watch a magician's hands to figure out what he's doing, and how that relates to being a marketer. Here are some of the cool things to listen for in this episode: What it means to be a magician in marketing. Why Russell buys other people's products that he doesn't need, and why you should buy his Marketing In Your Car MP3 player, even if you don't need it. And why it's good to grow a business organically, but it's better to push it along faster by buying ads. So listen below to find out why you need to be looking at a magicians hands instead of getting distracted by what he wants you to see. ---Transcript--- What's up everybody, this is Russell, welcome to Marketing In Your Car. Now this is a special episode because I'm not in my car. In fact, I'm at the brand new office. We moved in this week and it's insanely cool and I'm not only in the office, I'm in an actual conference room, which is the first thing I've done in this conference room is actually talk on this podcast. I'm looking out and everybody is working. We all have standing and sitting desks. So everybody out here working standing and sitting. So exciting. Anyway, if you haven't seen yet, I've been Snapchatting and I'll probably Facebook Live Friday. Friday we get the big Clickfunnels sign in the office, which looks so cool. So as soon as that's here I'll Facebook Live this whole place so you guys can see it. You can see the bookshelf and everything. What's cool, Monday and Tuesday we had a certification event here in Boise. We were supposed to do it here in the office initially, but we didn't think we were going to get the office done in time, so we moved it back to a hotel. Then Tuesday, at certification I make everyone do a hack-a-thon, which they stay up all night building funnels. Part of the cult-ture that we're trying to do is you need to get crap done, you just pull an all nighter and just get it done. So we taught them that and they did it. And then on Tuesday they went and presented all their funnels and everything and we gave away awards and it was cool. Tuesday morning I woke up like, man these guys have been killing themselves. How cool would be if they actually got to come to the office. So we chartered a bus, had the bus drive to downtown Boise, pick them up and bring them back. And now they're……. Anyway, they came to the office last night and it was so much fun to have everyone here and showing off the new stuff. People were like, “Is that really your bookshelf? Are those all your books?” And I'm like, “Yeah, I'm kind of a nerd. Sorry about that.” Anyway, it was so much fun. So now, today we're here. This is the first day we'll actually work the whole day. Everybody's here and it's exciting. One big fear I have is we have our FHAT event coming up Monday, Tuesday, Wednesday next week in the big conference room which is amazing. But it's got echo. I don't know if you hear echo in here. This is the conference room and it's kind of echo in here as well. We have a sound engineer coming to try to figure out how to put up paneling and stuff so we won't have those issues. But the problem is it's like 2 to 4 weeks to get those things fixed. So that kind of stresses me out a little bit on that side. Hopefully we get some of it figured out. We've got people coming and they're going to be hanging up sound panels and things like that in the conference room. Anyway, someone just came in the conference room so I'm going to walk out here. Now I'm going into the kitchen. The kitchen also has got a lot of echo in here as well. But we designed this because we do a lot of videos in the kitchen, so we made it a really nice kitchen so we can do videos and stuff in here. So it should be pretty office. So now I'm wandering. So fun to wander around the office, now I'm in the conference room. So anyway, I wish you guys could see what I'm doing, probably more interesting than hearing me talk about it. But it's so exciting. So what I want to talk about today, yesterday the Marketing In Your Car free MP3 player offer, we were paying affiliates $20 to give away a free MP3 player, and I think it ended last night at midnight. It's been fun watching a lot of our affiliates promote it and then seeing people's feedback. Tim Castleman, one of my buddies, he's been promoting it. He's like, “Just go buy it, you guys. Why are you not buying it?” and people are commenting why they're not buying it. It made me laugh so hard. These are all people trying to learn marketing. And they're trying to figure this whole thing out. They're studying, learning, following Tim, following me, following people and they're like, “that offer didn't make sense to me. I don't really want an MP3 player. I need to subscribe for free on iTunes.” All these things, all these reasons why they wouldn't buy. It made me laugh because we've sold a lot of them. I think we've sold, we're almost at 4 thousand sold, which is cool. What we're finding is for every single person who's buying an MP3 player, probably 5 or 6 people are subscribing to the podcast, even if they're not buying. So if you watch, I don't know if you guys are watching, but if you go to iTunes right now, and you go to the business section, we've been in the top ten ever since this thing has launched. The business section is hard to get in the top ten. Tony Robins is not in the top ten. Eric Ward is not in the top ten. All these legends are not in the top ten. Neil Patel is not in the top ten, we've been in the top ten for the last 2 or 3 weeks now. And it's like, I want, since you guys are my best people. You're hanging out, you're here listening, I want to reveal, show the curtain, behind the scenes of what's happening. You know how they say, magicians are doing a trick, but he's distracting you with stuff so you don't see what's actually happening, so you don't see his hands move when he's doing whatever that thing is that makes the trick possible. So he's doing misdirection stuff and leading you places and stuff like that. With marketing, it's kind of fun, my job. Most businesses is, it's like you're doing marketing, selling your product. Whereas, I'm doing marketing, selling my stuff. But for those who are watching, I'm hoping you are watching. Watching my hands, watching what the magician is actually doing because that's the most valuable lesson. Me giving my MP3 player, pre-loaded episodes is kind of a cool little thing, but why did I do that. Why am I doing that? What's the magician actually doing and watching that. I always tell people, I buy everybody's products. Usually I do not go through most of the products, but I'm buying because I want to see what the magicians are doing. What do they learn? If you saw the stuff I'm buying. You'd be like, “Russell, why are you buying another weight loss course?” and I'm like, “Because the weight loss dudes are really good at funnels.” “Why are you buying a thing on stocks? You don't even know what the stock market is?” I'm like, “I know, I have no idea how to do stocks. I don't even want to know how to do stocks. But the stock guys are really good at funnels, so I want to watch what they're doing.” I want to see what the magician is doing. So for those who are listening and those who are paying attention, and I hope you guys are paying attention, is watch these processes. Don't say, “I didn't buy Russell's MP3 player because I don't want an MP3 player. I'd never listen to it anyway.” Dude there's a lesson here. I'm not just doing these things for fun. I'm creating things and testing things and if they're working, you'll see me keep pushing them and keep pushing them. I look at right now, our podcast has grown insanely over the last little bit. We're in the top ten, we're consistently in the top ten, which is amazing. We're getting tons of, I mean tens of thousands of downloads a day, which is amazing. And it's because these things we're doing, if you're not watching, if you're not looking you will miss it. It was kind of cool, I did a podcast interview last week with Paul Colligan, who's the podcasting guy and he'll be, I think it goes live to day. And Paul is someone who's watching the magician. He messaged me like, “Dude, I've seen your podcast funnel, I gotta know what and why.” It was really cool. A really cool podcast with him, kind of explaining. All of his followers are podcasters. Podcasters are out there and they're trying to create good content to organically grow. And I'm like, “Organic growth is good, but it's hard.” I did a podcast every day for 3 years. We had 300+ episodes while I was organically growing it, it was good, we got followers, we got traction, but it wasn't until I created something that I could stimulate with paid ads that it grew dramatically. So for you guys, looking at that, look I can go on a blog all day long, but if I can't stimulate with paid ads, man that's a long time. Same with podcasting or whatever it is for you. But for this funnel, for the one you guys went through, a lot of you guys to get here. That was the vehicle, was the podcasting funnel. And it was a way for me to be able to pay for ads. And he, Paul basically was like, “There's nobody that can do this. You're the only person that can pay for subscribers profitably.” I'm like, “Yeah, because of the model.” Anyway, I hoping you guys again, are watching the magician's hand. Because prior to that we'd try to grow Marketing In Your Car and what we were doing is we were buying Facebook ads, trying to get people to subscribe. I'd ask John, “How many subscribers did we get from the Facebook ads?” And he's like, “I have no idea. There's no way to track it through iTunes.” He was like, “I'm basically just crossing my fingers and hoping that somebody subscribes.” We have no way to track it and test it. We're just dumping money at it and crossing our fingers. That's a horrible way to do business, stupidest thing in the world. That's what branding guys do. That's what companies that are backed by VC cash do. They just burn cash and they're stupid. Funnel hackers like us, we're smarter. We're looking at the ROI and it's like, I had to create this thing to be able to create the ROI. So what's cool about it, right now we're driving traffic through these funnels. We're paying affiliates $20 to give away a free MP3 player. But we know our metrics and we're profitable on the front end. I think we're close to about $30, might be a little lower than that. Somewhere around $30 we're making. And we're spending $20 to affiliates, but our ads are making about $10 – 15 to sell an MP3 player. If you look at that, we pay for the ads, we pay affiliates, get the MP3 player, we're profitable so we actually make a little money there. Not a lot, but enough to cover our costs. Then after we've covered those costs, like I said, a big percentage of people come to the page, never buy the MP3 player, but then subscribe to the podcast. And everyone who's, again iTunes doesn't give us the best numbers possible. But based on my guestimations, for every single person that's subscribing to, or that's buying the MP3 player, we're getting 4 or 5 people that are subscribing to the podcast as well. So I'm paying for that growth profitably. It doesn't cost me anything. So anyway, I just wanted to kind of lay that out for the guys who are paying attention and just thinking through that. Because organic is good, but if I could stimulate that with paid and be profitable with it, that's great. That's how I build a company fast. That's how I do it without VC cash and all the other crap we've been told you need to do to build a company. You don't if you're smart, the market will back you. They'll cover for you. That's the magic of funnel hacking, what we all do. With that said, you guys. I appreciate you. I'm going to bounce. Get back to work and probably do some more podcasts from the office, find different cool locations and go from there. Thanks everybody. Talk to you guys soon.
A quick glimpse behind the WHY of this funnel… On today’s episode Russell goes on a mini tour of his new office and podcasts from two conference rooms and the kitchen. He talks about how you need to watch a magician’s hands to figure out what he’s doing, and how that relates to being a marketer. Here are some of the cool things to listen for in this episode: What it means to be a magician in marketing. Why Russell buys other people’s products that he doesn’t need, and why you should buy his Marketing In Your Car MP3 player, even if you don’t need it. And why it’s good to grow a business organically, but it’s better to push it along faster by buying ads. So listen below to find out why you need to be looking at a magicians hands instead of getting distracted by what he wants you to see. ---Transcript--- What’s up everybody, this is Russell, welcome to Marketing In Your Car. Now this is a special episode because I’m not in my car. In fact, I’m at the brand new office. We moved in this week and it’s insanely cool and I’m not only in the office, I’m in an actual conference room, which is the first thing I’ve done in this conference room is actually talk on this podcast. I’m looking out and everybody is working. We all have standing and sitting desks. So everybody out here working standing and sitting. So exciting. Anyway, if you haven’t seen yet, I’ve been Snapchatting and I’ll probably Facebook Live Friday. Friday we get the big Clickfunnels sign in the office, which looks so cool. So as soon as that’s here I’ll Facebook Live this whole place so you guys can see it. You can see the bookshelf and everything. What’s cool, Monday and Tuesday we had a certification event here in Boise. We were supposed to do it here in the office initially, but we didn’t think we were going to get the office done in time, so we moved it back to a hotel. Then Tuesday, at certification I make everyone do a hack-a-thon, which they stay up all night building funnels. Part of the cult-ture that we’re trying to do is you need to get crap done, you just pull an all nighter and just get it done. So we taught them that and they did it. And then on Tuesday they went and presented all their funnels and everything and we gave away awards and it was cool. Tuesday morning I woke up like, man these guys have been killing themselves. How cool would be if they actually got to come to the office. So we chartered a bus, had the bus drive to downtown Boise, pick them up and bring them back. And now they’re……. Anyway, they came to the office last night and it was so much fun to have everyone here and showing off the new stuff. People were like, “Is that really your bookshelf? Are those all your books?” And I’m like, “Yeah, I’m kind of a nerd. Sorry about that.” Anyway, it was so much fun. So now, today we’re here. This is the first day we’ll actually work the whole day. Everybody’s here and it’s exciting. One big fear I have is we have our FHAT event coming up Monday, Tuesday, Wednesday next week in the big conference room which is amazing. But it’s got echo. I don’t know if you hear echo in here. This is the conference room and it’s kind of echo in here as well. We have a sound engineer coming to try to figure out how to put up paneling and stuff so we won’t have those issues. But the problem is it’s like 2 to 4 weeks to get those things fixed. So that kind of stresses me out a little bit on that side. Hopefully we get some of it figured out. We’ve got people coming and they’re going to be hanging up sound panels and things like that in the conference room. Anyway, someone just came in the conference room so I’m going to walk out here. Now I’m going into the kitchen. The kitchen also has got a lot of echo in here as well. But we designed this because we do a lot of videos in the kitchen, so we made it a really nice kitchen so we can do videos and stuff in here. So it should be pretty office. So now I’m wandering. So fun to wander around the office, now I’m in the conference room. So anyway, I wish you guys could see what I’m doing, probably more interesting than hearing me talk about it. But it’s so exciting. So what I want to talk about today, yesterday the Marketing In Your Car free MP3 player offer, we were paying affiliates $20 to give away a free MP3 player, and I think it ended last night at midnight. It’s been fun watching a lot of our affiliates promote it and then seeing people’s feedback. Tim Castleman, one of my buddies, he’s been promoting it. He’s like, “Just go buy it, you guys. Why are you not buying it?” and people are commenting why they’re not buying it. It made me laugh so hard. These are all people trying to learn marketing. And they’re trying to figure this whole thing out. They’re studying, learning, following Tim, following me, following people and they’re like, “that offer didn’t make sense to me. I don’t really want an MP3 player. I need to subscribe for free on iTunes.” All these things, all these reasons why they wouldn’t buy. It made me laugh because we’ve sold a lot of them. I think we’ve sold, we’re almost at 4 thousand sold, which is cool. What we’re finding is for every single person who’s buying an MP3 player, probably 5 or 6 people are subscribing to the podcast, even if they’re not buying. So if you watch, I don’t know if you guys are watching, but if you go to iTunes right now, and you go to the business section, we’ve been in the top ten ever since this thing has launched. The business section is hard to get in the top ten. Tony Robins is not in the top ten. Eric Ward is not in the top ten. All these legends are not in the top ten. Neil Patel is not in the top ten, we’ve been in the top ten for the last 2 or 3 weeks now. And it’s like, I want, since you guys are my best people. You’re hanging out, you’re here listening, I want to reveal, show the curtain, behind the scenes of what’s happening. You know how they say, magicians are doing a trick, but he’s distracting you with stuff so you don’t see what’s actually happening, so you don’t see his hands move when he’s doing whatever that thing is that makes the trick possible. So he’s doing misdirection stuff and leading you places and stuff like that. With marketing, it’s kind of fun, my job. Most businesses is, it’s like you’re doing marketing, selling your product. Whereas, I’m doing marketing, selling my stuff. But for those who are watching, I’m hoping you are watching. Watching my hands, watching what the magician is actually doing because that’s the most valuable lesson. Me giving my MP3 player, pre-loaded episodes is kind of a cool little thing, but why did I do that. Why am I doing that? What’s the magician actually doing and watching that. I always tell people, I buy everybody’s products. Usually I do not go through most of the products, but I’m buying because I want to see what the magicians are doing. What do they learn? If you saw the stuff I’m buying. You’d be like, “Russell, why are you buying another weight loss course?” and I’m like, “Because the weight loss dudes are really good at funnels.” “Why are you buying a thing on stocks? You don’t even know what the stock market is?” I’m like, “I know, I have no idea how to do stocks. I don’t even want to know how to do stocks. But the stock guys are really good at funnels, so I want to watch what they’re doing.” I want to see what the magician is doing. So for those who are listening and those who are paying attention, and I hope you guys are paying attention, is watch these processes. Don’t say, “I didn’t buy Russell’s MP3 player because I don’t want an MP3 player. I’d never listen to it anyway.” Dude there’s a lesson here. I’m not just doing these things for fun. I’m creating things and testing things and if they’re working, you’ll see me keep pushing them and keep pushing them. I look at right now, our podcast has grown insanely over the last little bit. We’re in the top ten, we’re consistently in the top ten, which is amazing. We’re getting tons of, I mean tens of thousands of downloads a day, which is amazing. And it’s because these things we’re doing, if you’re not watching, if you’re not looking you will miss it. It was kind of cool, I did a podcast interview last week with Paul Colligan, who’s the podcasting guy and he’ll be, I think it goes live to day. And Paul is someone who’s watching the magician. He messaged me like, “Dude, I’ve seen your podcast funnel, I gotta know what and why.” It was really cool. A really cool podcast with him, kind of explaining. All of his followers are podcasters. Podcasters are out there and they’re trying to create good content to organically grow. And I’m like, “Organic growth is good, but it’s hard.” I did a podcast every day for 3 years. We had 300+ episodes while I was organically growing it, it was good, we got followers, we got traction, but it wasn’t until I created something that I could stimulate with paid ads that it grew dramatically. So for you guys, looking at that, look I can go on a blog all day long, but if I can’t stimulate with paid ads, man that’s a long time. Same with podcasting or whatever it is for you. But for this funnel, for the one you guys went through, a lot of you guys to get here. That was the vehicle, was the podcasting funnel. And it was a way for me to be able to pay for ads. And he, Paul basically was like, “There’s nobody that can do this. You’re the only person that can pay for subscribers profitably.” I’m like, “Yeah, because of the model.” Anyway, I hoping you guys again, are watching the magician’s hand. Because prior to that we’d try to grow Marketing In Your Car and what we were doing is we were buying Facebook ads, trying to get people to subscribe. I’d ask John, “How many subscribers did we get from the Facebook ads?” And he’s like, “I have no idea. There’s no way to track it through iTunes.” He was like, “I’m basically just crossing my fingers and hoping that somebody subscribes.” We have no way to track it and test it. We’re just dumping money at it and crossing our fingers. That’s a horrible way to do business, stupidest thing in the world. That’s what branding guys do. That’s what companies that are backed by VC cash do. They just burn cash and they’re stupid. Funnel hackers like us, we’re smarter. We’re looking at the ROI and it’s like, I had to create this thing to be able to create the ROI. So what’s cool about it, right now we’re driving traffic through these funnels. We’re paying affiliates $20 to give away a free MP3 player. But we know our metrics and we’re profitable on the front end. I think we’re close to about $30, might be a little lower than that. Somewhere around $30 we’re making. And we’re spending $20 to affiliates, but our ads are making about $10 – 15 to sell an MP3 player. If you look at that, we pay for the ads, we pay affiliates, get the MP3 player, we’re profitable so we actually make a little money there. Not a lot, but enough to cover our costs. Then after we’ve covered those costs, like I said, a big percentage of people come to the page, never buy the MP3 player, but then subscribe to the podcast. And everyone who’s, again iTunes doesn’t give us the best numbers possible. But based on my guestimations, for every single person that’s subscribing to, or that’s buying the MP3 player, we’re getting 4 or 5 people that are subscribing to the podcast as well. So I’m paying for that growth profitably. It doesn’t cost me anything. So anyway, I just wanted to kind of lay that out for the guys who are paying attention and just thinking through that. Because organic is good, but if I could stimulate that with paid and be profitable with it, that’s great. That’s how I build a company fast. That’s how I do it without VC cash and all the other crap we’ve been told you need to do to build a company. You don’t if you’re smart, the market will back you. They’ll cover for you. That’s the magic of funnel hacking, what we all do. With that said, you guys. I appreciate you. I’m going to bounce. Get back to work and probably do some more podcasts from the office, find different cool locations and go from there. Thanks everybody. Talk to you guys soon.
Semi-deep thoughts after writing the back cover of the Expert Secrets book. On this episode Russell talks about how we grow in business and family life and all aspects and how the only way to continue to grow is to help others grow as well. Here are some of the enlightening things you will hear on today's episode: Why if you are reading Russell's book, Expert Secrets, it means you have already been through the trenches, and now you need to figure out a way to continue to grow. Why if you are only learning without ever moving on from that, eventually growth will stop and you will become stagnant. And how you can contribute to other people's growth, and that will actually help you continue to grow. So listen below to find out how to avoid becoming stagnant in life and business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I hope you guys are doing awesome. I am so tired. I was up til 3 last night editing the book. It's the final edit and guess what? It is finally getting really, really, really, really close. And it's, I'm not gonna lie, I'm pretty proud of it. So I'm just excited right now. But yeah, I was up til 3:00 editing and I woke up super early today because we got Funnel Friday starting in 11 minutes. So I'm racing to the office to go, I'll probably be late. But that's kind of like, you're on Russell Brunson time, you're going to be a little late sometimes. But anyway, it's funny how much, I don't think pain is the right word, but how hard it is for me to get into the book, writing, editing process. Because I think this is the final edit. So everything I leave there is going to be in print in a physical book for forever. And it's never going to go away. So it's like it's so final. Steven was like, in the Dotcom Secrets book, there's probably like 10 things I want to change. So it's just like, you can't, it's final and that's it. So it kind of stresses me out, but what can you do? It's been good though. I started finally going through. I got about 50 pages of the 250 pages or so finished. So I'm hoping in the next day or so, I'll be done. And then this thing we can send off to the publisher and get the formatting done and turn it into a book. So that's exciting. It's funny, I was Snapchatting me procrastinating last night and showing people stuff. You know how I have my little doodle drawings, which is kind of a cool thing I think. I feel like most people think it's cool. But someone Snapchatted back, “Those drawings are cute but there childish and unprofessional.” Or something like that. I was like, “Are you kidding me?” People are amazing. Why would you tell someone that? I wish I could see who it was on snapchat so I could tell them off. But I'm too nice of a guy, so I won't even though I want to. Alright, so what I want to share with you. I was writing the back cover of the book last night. And that's a hard thing to do too, because you're just like, some people that's all they're going to read. So what do you say and how do you say it? I probably re-wrote ten times. That probably took 2 hours just to write that and get it. What's interesting, when I did finally write it, I was kind of nervous because it's, I don't know, it almost goes a little deeper than….I don't know. But I think it's how I feel about this book, but it's also how I feel about my mission in Clickfunnels. I'm trying to think of which part I should tell you now. Actually, I'll rewind. So it's interesting, Liz Tennison who is now helping me run the Funnel Hacker community and certification program and stuff like that. She's awesome. She came to our house and she was filming a testimonial last week and when we were filming it I was asking her story about how she became an entrepreneur. And she told a story about when she first joined Mary Kaye, and the founder of Mary Kaye before she passed away she had a chance to hear her speak. And once she heard her speak, she was talking about how Mary Kaye for her was more than just a job or a business, it was a spiritual thing. And she said, “You know, a lot of times we can't get into people's houses with the Bible or with God, and so this is another way we can do it. Get into their house and try to help and serve them through makeup.” When Liz was telling me that she started to get emotional, and I started to get emotional. I was like, dang that's such a cool thing because in a perfect world all of us, the way we serve each other is by bringing God and bringing things into people's lives, you know it's hard in today's day and age. People don't want that. People fight against their, it's just like how else can we serve these people and get them to where they need to be? And it's through other avenues we have to serve. So for me, and I think my entire team, we always talk about how Clickfunnels is more than a business or product. It's a spiritual thing, we give people the ability to share their message and grow and help and serve as well. For me it's bigger than a business, which I think I'm so passionate about it and why we've had so much success with it. So anyway, the reason I told you that is because I was writing this book, I was realizing that some of you are going to read this book, Expert Secrets, they're typically not at the beginning of their journey. Most of them, and I'm going to most of them, most of us, most of you, all of us, the time that you pick up this journey is not you're doing nothing else and then like, “I want to wake up an expert.” It's usually because some experience happened in your life that made you want more, so because of that you started reading and studying and learning. And then after you learn things, you got excited, so you're experimenting and tried it. Some things worked and some things didn't work, and then You're making up your own experiment. And it could be any avenue of life. Some of you guys, it was in fitness, some of you guys it was in relationships. Some of you guys it was in wealth, money, finances, or marketing. All of us have different things, but there's something that happened. Some experience that made you go deep on the topic. And what happens is that we'll typically go through a period of our life which is extreme growth. We're learning, we're learning and we become better and better at this thing and you're growing. When I started wrestling, I started getting excited by it and started geeking out and learning and growing. It was this phase of my life where I went through extreme growth, but then there comes this point where you can't grow by learning anymore. You just keep learning and learning and eventually, me learning more marketing tactics is not going to, I'm not growing anymore. You start to plateau. And when you hit that plateau point, I don' think there's any way you can grow by continuing to grow, it's impossible. The only way to continue to grow is to transition from this growth into contribution. How do we share this growth with other people? And as you start helping them and sharing with them and you see them grow, That's how you start to grow again. Your growth becomes dependent upon the growth that other people have. Does that make sense? So it's this interesting transition point. You know the back of the book said basically, you pick up this book, you're probably half way through your journey. You've probably gone through that and you're growing and you're stuck, and the only way to really progress is to help people become like you, to get to the spot you're in right now.” I just think that it's fascinating. I look at other things around me that that's true in. An industry that I joke about a lot, but it's serious is network marketing. You can make money but you plateau quickly, and the only way you can really grow is by helping those around you grow. That's how you get this leverage and growth and make insane amounts of money that some people do in network marketing. If you think about your kids, half of your life is this growth phase where you're selfish and you're, most of us go through this phase of life and we're kind of selfish and it's all about us, then you find a spouse and then it's all about you guys together. And then you get married hopefully, then you have kids and suddenly when you have your first kid, it transitions to, okay you've gone through this testing ground, the only way for you to progress now is to help these little people progress. And that's how you start to grow. That's how you become the next level of who you are supposed to become. Business for me is like that. It's like having kids, it's like it gives you the ability then to continue to grow. And from the spiritual standpoint, well I don't know how deep I should get into these kind of conversations through a marketing podcast, but in a spiritual sense I think that's how God grows. It's through the perfection in us as children becoming more and growing and serving each other and it's just such a cool cycle when you look at it from that standpoint. Anyway, without getting emotional or too much probably further than I'm supposed to on something like this, I just thought I'd share that with you guys because I think that what you and what I and what all of us are doing matters. And it matters a lot. Because it gives you the ability to affect other people's lives. So this mission you've been on to grow and develop, the only way for you to continue that progress is by the transition where now you are becoming an expert. You're helping other people, you're serving them and bringing them up to your level. And when you do that, that's where true fulfillment and happiness is. So I think it's pretty cool. So there's my message for today. With that said, I'm going to be late for Funnel Friday. It's starting in 2 minutes and I'm probably 5 minutes out. But that's what happens when you pull all nighters trying to change the world. Anyway you guys, with that said, I appreciate you all. Thank you so much for listening. If you enjoyed this podcast or any other Marketing In Your Car podcast, please go to iTunes and rate and review, that'd be sweet. Share it with people. Right now we've got a contest that's happening for any of the MP3 players you give away at marketinginyourcar.com, we're giving a $20 bounty. So you get $20 for every free MP3 player you're giving away. But it only lasts for the next 10 days or so. If you want to participate in that, go to marketinginyourcar.com and tell the world about this podcast and we'll pay you for it, so it's kind of fun. Alright you guys, thanks so much for everything and we'll talk to you guys soon.
Semi-deep thoughts after writing the back cover of the Expert Secrets book. On this episode Russell talks about how we grow in business and family life and all aspects and how the only way to continue to grow is to help others grow as well. Here are some of the enlightening things you will hear on today’s episode: Why if you are reading Russell’s book, Expert Secrets, it means you have already been through the trenches, and now you need to figure out a way to continue to grow. Why if you are only learning without ever moving on from that, eventually growth will stop and you will become stagnant. And how you can contribute to other people’s growth, and that will actually help you continue to grow. So listen below to find out how to avoid becoming stagnant in life and business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I hope you guys are doing awesome. I am so tired. I was up til 3 last night editing the book. It’s the final edit and guess what? It is finally getting really, really, really, really close. And it’s, I’m not gonna lie, I’m pretty proud of it. So I’m just excited right now. But yeah, I was up til 3:00 editing and I woke up super early today because we got Funnel Friday starting in 11 minutes. So I’m racing to the office to go, I’ll probably be late. But that’s kind of like, you’re on Russell Brunson time, you’re going to be a little late sometimes. But anyway, it’s funny how much, I don’t think pain is the right word, but how hard it is for me to get into the book, writing, editing process. Because I think this is the final edit. So everything I leave there is going to be in print in a physical book for forever. And it’s never going to go away. So it’s like it’s so final. Steven was like, in the Dotcom Secrets book, there’s probably like 10 things I want to change. So it’s just like, you can’t, it’s final and that’s it. So it kind of stresses me out, but what can you do? It’s been good though. I started finally going through. I got about 50 pages of the 250 pages or so finished. So I’m hoping in the next day or so, I’ll be done. And then this thing we can send off to the publisher and get the formatting done and turn it into a book. So that’s exciting. It’s funny, I was Snapchatting me procrastinating last night and showing people stuff. You know how I have my little doodle drawings, which is kind of a cool thing I think. I feel like most people think it’s cool. But someone Snapchatted back, “Those drawings are cute but there childish and unprofessional.” Or something like that. I was like, “Are you kidding me?” People are amazing. Why would you tell someone that? I wish I could see who it was on snapchat so I could tell them off. But I’m too nice of a guy, so I won’t even though I want to. Alright, so what I want to share with you. I was writing the back cover of the book last night. And that’s a hard thing to do too, because you’re just like, some people that’s all they’re going to read. So what do you say and how do you say it? I probably re-wrote ten times. That probably took 2 hours just to write that and get it. What’s interesting, when I did finally write it, I was kind of nervous because it’s, I don’t know, it almost goes a little deeper than….I don’t know. But I think it’s how I feel about this book, but it’s also how I feel about my mission in Clickfunnels. I’m trying to think of which part I should tell you now. Actually, I’ll rewind. So it’s interesting, Liz Tennison who is now helping me run the Funnel Hacker community and certification program and stuff like that. She’s awesome. She came to our house and she was filming a testimonial last week and when we were filming it I was asking her story about how she became an entrepreneur. And she told a story about when she first joined Mary Kaye, and the founder of Mary Kaye before she passed away she had a chance to hear her speak. And once she heard her speak, she was talking about how Mary Kaye for her was more than just a job or a business, it was a spiritual thing. And she said, “You know, a lot of times we can’t get into people’s houses with the Bible or with God, and so this is another way we can do it. Get into their house and try to help and serve them through makeup.” When Liz was telling me that she started to get emotional, and I started to get emotional. I was like, dang that’s such a cool thing because in a perfect world all of us, the way we serve each other is by bringing God and bringing things into people’s lives, you know it’s hard in today’s day and age. People don’t want that. People fight against their, it’s just like how else can we serve these people and get them to where they need to be? And it’s through other avenues we have to serve. So for me, and I think my entire team, we always talk about how Clickfunnels is more than a business or product. It’s a spiritual thing, we give people the ability to share their message and grow and help and serve as well. For me it’s bigger than a business, which I think I’m so passionate about it and why we’ve had so much success with it. So anyway, the reason I told you that is because I was writing this book, I was realizing that some of you are going to read this book, Expert Secrets, they’re typically not at the beginning of their journey. Most of them, and I’m going to most of them, most of us, most of you, all of us, the time that you pick up this journey is not you’re doing nothing else and then like, “I want to wake up an expert.” It’s usually because some experience happened in your life that made you want more, so because of that you started reading and studying and learning. And then after you learn things, you got excited, so you’re experimenting and tried it. Some things worked and some things didn’t work, and then You’re making up your own experiment. And it could be any avenue of life. Some of you guys, it was in fitness, some of you guys it was in relationships. Some of you guys it was in wealth, money, finances, or marketing. All of us have different things, but there’s something that happened. Some experience that made you go deep on the topic. And what happens is that we’ll typically go through a period of our life which is extreme growth. We’re learning, we’re learning and we become better and better at this thing and you’re growing. When I started wrestling, I started getting excited by it and started geeking out and learning and growing. It was this phase of my life where I went through extreme growth, but then there comes this point where you can’t grow by learning anymore. You just keep learning and learning and eventually, me learning more marketing tactics is not going to, I’m not growing anymore. You start to plateau. And when you hit that plateau point, I don’ think there’s any way you can grow by continuing to grow, it’s impossible. The only way to continue to grow is to transition from this growth into contribution. How do we share this growth with other people? And as you start helping them and sharing with them and you see them grow, That’s how you start to grow again. Your growth becomes dependent upon the growth that other people have. Does that make sense? So it’s this interesting transition point. You know the back of the book said basically, you pick up this book, you’re probably half way through your journey. You’ve probably gone through that and you’re growing and you’re stuck, and the only way to really progress is to help people become like you, to get to the spot you’re in right now.” I just think that it’s fascinating. I look at other things around me that that’s true in. An industry that I joke about a lot, but it’s serious is network marketing. You can make money but you plateau quickly, and the only way you can really grow is by helping those around you grow. That’s how you get this leverage and growth and make insane amounts of money that some people do in network marketing. If you think about your kids, half of your life is this growth phase where you’re selfish and you’re, most of us go through this phase of life and we’re kind of selfish and it’s all about us, then you find a spouse and then it’s all about you guys together. And then you get married hopefully, then you have kids and suddenly when you have your first kid, it transitions to, okay you’ve gone through this testing ground, the only way for you to progress now is to help these little people progress. And that’s how you start to grow. That’s how you become the next level of who you are supposed to become. Business for me is like that. It’s like having kids, it’s like it gives you the ability then to continue to grow. And from the spiritual standpoint, well I don’t know how deep I should get into these kind of conversations through a marketing podcast, but in a spiritual sense I think that’s how God grows. It’s through the perfection in us as children becoming more and growing and serving each other and it’s just such a cool cycle when you look at it from that standpoint. Anyway, without getting emotional or too much probably further than I’m supposed to on something like this, I just thought I’d share that with you guys because I think that what you and what I and what all of us are doing matters. And it matters a lot. Because it gives you the ability to affect other people’s lives. So this mission you’ve been on to grow and develop, the only way for you to continue that progress is by the transition where now you are becoming an expert. You’re helping other people, you’re serving them and bringing them up to your level. And when you do that, that’s where true fulfillment and happiness is. So I think it’s pretty cool. So there’s my message for today. With that said, I’m going to be late for Funnel Friday. It’s starting in 2 minutes and I’m probably 5 minutes out. But that’s what happens when you pull all nighters trying to change the world. Anyway you guys, with that said, I appreciate you all. Thank you so much for listening. If you enjoyed this podcast or any other Marketing In Your Car podcast, please go to iTunes and rate and review, that’d be sweet. Share it with people. Right now we’ve got a contest that’s happening for any of the MP3 players you give away at marketinginyourcar.com, we’re giving a $20 bounty. So you get $20 for every free MP3 player you’re giving away. But it only lasts for the next 10 days or so. If you want to participate in that, go to marketinginyourcar.com and tell the world about this podcast and we’ll pay you for it, so it’s kind of fun. Alright you guys, thanks so much for everything and we’ll talk to you guys soon.
Some cool stuff I learned during day #1 of Snowpocalypse. On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses. Here are some fun things you will hear in today's episode: Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience. So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time. ---Transcript--- Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news dude, it was a ten minute long thing talking about why the next 5 to 7 days is going to be insane. He talked about basically getting a foot of snow that should be starting in about 15 minutes from right now. Then after the snow comes, the next day it's supposed to rain ice, so it's going to rain like an inch of worth of water that will instantly turn to ice. Which he said will probably break tons of trees and power lines, which means we got no power, which means basically there's a good shot there'll be no power for the next 4 or 5 days. I'm like, “What?” That was at 1:30 in the morning last night. So I'm like, crap I'm probably the last person to know about this. I don't watch the news. So I was going to go race to the store last night, but then I woke up my wife and she's like, “Everything is closed right now.” So we set my alarm for 6am this morning. The alarm goes off, I jump into the car and head on this journey to save my family from snowpocalypse, which is really fun. I first went to Walmart because they opened earliest. Got tons, like 5 pallets of water and toilet paper, those kind of necessities. Then I went to Fred Meyer and bought food and, it's funny, Brent was there. I bumped into Brent. It was so funny. I'm like, “Hey, what are you doing? How funny that you're here.” He had these two space heaters. I'm like, “Oh I've got 5 space heaters in my house.” And he's like, “But you plug them in, right?” I'm like, “Oh crap, yes.” And he's like, “Well these are ones that run on propane, you need to get one of those.” So I got a propane thing. That was at Walmart. So Walmart was out of propane, so that's why I went to Fred Meyer. At Fred Meyer I bought 20 canisters of propane. Each propane thing will keep the heater going for 3 to 6 hours. So I got enough to keep me warm in a tiny room warm for 5 days if we need it. And then we got food and stuff so that was awesome. Then Brent was like, “I went over here and I got a generator.” I was like, “Oh!” So I run over here to get a generator, they were all sold out. So I went to another place, they were sold out. But then luckily Dave found generators not sold out. And then I went to Dicks Sporting Goods, trying to find a generator, but instead I bought a whole bunch of stuff for the wrestling room. So the wrestling room is all prepped out as well. They canceled church tomorrow, which if you know anything about Mormon's, we don't cancel church. So something crazy is about to happen. So we're all ready for it. The kids are all excited, they're getting their little tents sent up and everything, and likely nothing is really going to happen. But if it does, we're prepared. So I've been Snapchatting my whole preppers journey. But while I was doing this whole thing, it's been probably 4 or 5 hours that I've been on the road going back and forth from my house to the store, from my house to the store, I've been listening to a whole bunch of cool stuff. In fact, I've gone through about a day and a half of the 5 thousand dollar seminar while I was here. While I've been doing this. It's amazing you can learn so much. So what I want to share with you guys today, is some internet marketing math. Some numbers for you all. This is a little different than, I've done math episodes in the past but here's some key metrics for you guys to look at. Maybe we'll call it the KPI episode. So here's some KPI's-Key Performance Indicators for your business. Hopefully these will help. Some of these I've had in my business for a long time, some of these I picked up today, which were kind of cool. So we'll start at the very beginning. The first thing is you should know that on average you will make about $1 per name for each person on your list. Honestly, it should be higher than that, but that should be the baseline. You should make at least that if you are emailing your list and actually communicating with them. So that means if you have a thousand people on your list you should be making at least $1000 a month. Ten thousand people on your list, 10 grand a month. Thirty thousand people on your list, 30 grand a month and so on and so forth. The first time I ever heard that, I set a goal. I said, “Crap, I want a hundred thousand people on my list.” And that became my focus. And sure enough, just like I was told and I heard, my income stayed very similar to that for a long time. And by the time I passed a hundred thousand people on my list, I was making a hundred grand a month. So for you guys that are setting goals, make that the first goal. Goal number one is that. Again, $1 per month, per name is on the lower end of the spectrum. Right now I look at our company and we are almost $8 per name on our list. We got a big list. So yes, that's on the low end. Just to kind of have the metric to shoot towards. So there's number one. Number two metric is, and this is kind of cool, I learned today. On the continuity program, so if you have someone one a print newsletter or a membership site or whatever it is, there was this test they were talking about. They said that for the test on average, for every dollar someone spends with you for continuity, they will spend $3 more with you throughout the year. So if they're paying $40 a month, they're going to average, whatever that is. So every dollar in continuity, they're going to spend $3 more with you. So that's kind of cool. Dan Kennedy used to tell me that for thousand people you have in a continuity program, it's an extra million dollars in revenue you will make that year. And I started looking, after that I launched a print newsletter and sure enough, just like he said, for every thousand people I had on my continuity program, we were making a million dollars a year in revenue. It didn't come directly from the continuity program, but it came from, because they're members of your continuity they will start buying other things. So they will buy, who knows, coaching programs, upsells, other products, things like that. Because they are getting it, they will spend three times as much money with you when they're a continuity member than they will when they are not. So that's the second thing. If I were looking at your business I would be looking at how many subscribers do I have? How many people are on continuity right now paying me monthly? So that's the next metric. And then the third one I want to share with you that's kind of cool. Matt Furey is on this course I'm listening to from probably ten years ago, so it's older. One thing he said that was awesome, he said, “You should try to get at least 500 people to buy from you a month.” Obviously first off you have to try to get one person to buy from you. But after you got customers, it's happening; people need to make at least 500 transactions a month with you. I started thinking about that, it goes back to the RFMS thing that we talked about 2 or 3 episodes ago. Recency, Frequency, things like that. But if you think about that, you need to be getting your customers buying at least 500 purchases, need to be happening per month. Obviously for me, we're way past that. But it's still a good metric, a good number to look at. So there's some new metrics for you guys. Hope that helps a little bit. Because for me, when I look at things, it's funny whatever we measure grows. If you look at sports, without changing anything else, your lifting routine, your eating, anything, as soon as you start measuring stuff, it grows. It's like a magic trick. So those are the three things you can start measuring. First off, how many people are on my list. That should be something you look at daily. When I first started doing this I was like man, I wanted a big list. So I start looking, I'm like oh I'm adding twenty people a day. I started looking and I started growing 20 to 30. 30 to 50, 50 to 100, 100 to 200, 200 to 500, 500 to 1000. You already know, we're trying to get 1000 people a day on our list. That metric grew because we looked at it. So looking at subscribers. Number two looking at your continuity members. I don't know about you guys but we're obsessed with Clickfunnels. Looking at our metrics on that. And Funnel University, the same thing, I got a goal, we are just shy of 30 thousand active members in Clickfunnels, as of today and our goal is 100 thousand by the end of next year. So we've got to look at that number a lot, because we have to add a lot of people to get that number. But it's definitely attainable, we can get it. In Funnel University, our goal is to have 10 thousand members in Funnel University, but I gotta look at that number and consistently have it in front of me. So my CPA's gotta email me that every single day so I know what's the number. Because if I'm looking at it, then it's gonna grow. Then the third metric for you guys to look at is frequency of purchasing. Trying to get, make sure there's at least 500 transactions a month going through your merchant account. If not, you need to be doing fire sales, you need to be doing cool things, you need to be doing free plus shipping, whatever it is to get your people to buy more consistently. So that should be another metric. So there you go, there's three metrics for you. A dollar per name per month. A thousand people paying continuity is worth a million dollars a year to you. And you need to be getting 500 transactions a month coming into your merchant account. And if you do those things, you'll have a very healthy business. So there's three cool numbers to look at and measure. I hope that helps. I'm home, I'm going to unload firewood I bought today and all the other toys and food and if I don't survive the snowpocalypse, tell my parents and everyone else who's not here in Boise that I love them. We will talk to you guys all again soon. Thanks everybody.
Some cool stuff I learned during day #1 of Snowpocalypse. On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses. Here are some fun things you will hear in today’s episode: Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience. So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time. ---Transcript--- Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news dude, it was a ten minute long thing talking about why the next 5 to 7 days is going to be insane. He talked about basically getting a foot of snow that should be starting in about 15 minutes from right now. Then after the snow comes, the next day it’s supposed to rain ice, so it’s going to rain like an inch of worth of water that will instantly turn to ice. Which he said will probably break tons of trees and power lines, which means we got no power, which means basically there’s a good shot there’ll be no power for the next 4 or 5 days. I’m like, “What?” That was at 1:30 in the morning last night. So I’m like, crap I’m probably the last person to know about this. I don’t watch the news. So I was going to go race to the store last night, but then I woke up my wife and she’s like, “Everything is closed right now.” So we set my alarm for 6am this morning. The alarm goes off, I jump into the car and head on this journey to save my family from snowpocalypse, which is really fun. I first went to Walmart because they opened earliest. Got tons, like 5 pallets of water and toilet paper, those kind of necessities. Then I went to Fred Meyer and bought food and, it’s funny, Brent was there. I bumped into Brent. It was so funny. I’m like, “Hey, what are you doing? How funny that you’re here.” He had these two space heaters. I’m like, “Oh I’ve got 5 space heaters in my house.” And he’s like, “But you plug them in, right?” I’m like, “Oh crap, yes.” And he’s like, “Well these are ones that run on propane, you need to get one of those.” So I got a propane thing. That was at Walmart. So Walmart was out of propane, so that’s why I went to Fred Meyer. At Fred Meyer I bought 20 canisters of propane. Each propane thing will keep the heater going for 3 to 6 hours. So I got enough to keep me warm in a tiny room warm for 5 days if we need it. And then we got food and stuff so that was awesome. Then Brent was like, “I went over here and I got a generator.” I was like, “Oh!” So I run over here to get a generator, they were all sold out. So I went to another place, they were sold out. But then luckily Dave found generators not sold out. And then I went to Dicks Sporting Goods, trying to find a generator, but instead I bought a whole bunch of stuff for the wrestling room. So the wrestling room is all prepped out as well. They canceled church tomorrow, which if you know anything about Mormon’s, we don’t cancel church. So something crazy is about to happen. So we’re all ready for it. The kids are all excited, they’re getting their little tents sent up and everything, and likely nothing is really going to happen. But if it does, we’re prepared. So I’ve been Snapchatting my whole preppers journey. But while I was doing this whole thing, it’s been probably 4 or 5 hours that I’ve been on the road going back and forth from my house to the store, from my house to the store, I’ve been listening to a whole bunch of cool stuff. In fact, I’ve gone through about a day and a half of the 5 thousand dollar seminar while I was here. While I’ve been doing this. It’s amazing you can learn so much. So what I want to share with you guys today, is some internet marketing math. Some numbers for you all. This is a little different than, I’ve done math episodes in the past but here’s some key metrics for you guys to look at. Maybe we’ll call it the KPI episode. So here’s some KPI’s-Key Performance Indicators for your business. Hopefully these will help. Some of these I’ve had in my business for a long time, some of these I picked up today, which were kind of cool. So we’ll start at the very beginning. The first thing is you should know that on average you will make about $1 per name for each person on your list. Honestly, it should be higher than that, but that should be the baseline. You should make at least that if you are emailing your list and actually communicating with them. So that means if you have a thousand people on your list you should be making at least $1000 a month. Ten thousand people on your list, 10 grand a month. Thirty thousand people on your list, 30 grand a month and so on and so forth. The first time I ever heard that, I set a goal. I said, “Crap, I want a hundred thousand people on my list.” And that became my focus. And sure enough, just like I was told and I heard, my income stayed very similar to that for a long time. And by the time I passed a hundred thousand people on my list, I was making a hundred grand a month. So for you guys that are setting goals, make that the first goal. Goal number one is that. Again, $1 per month, per name is on the lower end of the spectrum. Right now I look at our company and we are almost $8 per name on our list. We got a big list. So yes, that’s on the low end. Just to kind of have the metric to shoot towards. So there’s number one. Number two metric is, and this is kind of cool, I learned today. On the continuity program, so if you have someone one a print newsletter or a membership site or whatever it is, there was this test they were talking about. They said that for the test on average, for every dollar someone spends with you for continuity, they will spend $3 more with you throughout the year. So if they’re paying $40 a month, they’re going to average, whatever that is. So every dollar in continuity, they’re going to spend $3 more with you. So that’s kind of cool. Dan Kennedy used to tell me that for thousand people you have in a continuity program, it’s an extra million dollars in revenue you will make that year. And I started looking, after that I launched a print newsletter and sure enough, just like he said, for every thousand people I had on my continuity program, we were making a million dollars a year in revenue. It didn’t come directly from the continuity program, but it came from, because they’re members of your continuity they will start buying other things. So they will buy, who knows, coaching programs, upsells, other products, things like that. Because they are getting it, they will spend three times as much money with you when they’re a continuity member than they will when they are not. So that’s the second thing. If I were looking at your business I would be looking at how many subscribers do I have? How many people are on continuity right now paying me monthly? So that’s the next metric. And then the third one I want to share with you that’s kind of cool. Matt Furey is on this course I’m listening to from probably ten years ago, so it’s older. One thing he said that was awesome, he said, “You should try to get at least 500 people to buy from you a month.” Obviously first off you have to try to get one person to buy from you. But after you got customers, it’s happening; people need to make at least 500 transactions a month with you. I started thinking about that, it goes back to the RFMS thing that we talked about 2 or 3 episodes ago. Recency, Frequency, things like that. But if you think about that, you need to be getting your customers buying at least 500 purchases, need to be happening per month. Obviously for me, we’re way past that. But it’s still a good metric, a good number to look at. So there’s some new metrics for you guys. Hope that helps a little bit. Because for me, when I look at things, it’s funny whatever we measure grows. If you look at sports, without changing anything else, your lifting routine, your eating, anything, as soon as you start measuring stuff, it grows. It’s like a magic trick. So those are the three things you can start measuring. First off, how many people are on my list. That should be something you look at daily. When I first started doing this I was like man, I wanted a big list. So I start looking, I’m like oh I’m adding twenty people a day. I started looking and I started growing 20 to 30. 30 to 50, 50 to 100, 100 to 200, 200 to 500, 500 to 1000. You already know, we’re trying to get 1000 people a day on our list. That metric grew because we looked at it. So looking at subscribers. Number two looking at your continuity members. I don’t know about you guys but we’re obsessed with Clickfunnels. Looking at our metrics on that. And Funnel University, the same thing, I got a goal, we are just shy of 30 thousand active members in Clickfunnels, as of today and our goal is 100 thousand by the end of next year. So we’ve got to look at that number a lot, because we have to add a lot of people to get that number. But it’s definitely attainable, we can get it. In Funnel University, our goal is to have 10 thousand members in Funnel University, but I gotta look at that number and consistently have it in front of me. So my CPA’s gotta email me that every single day so I know what’s the number. Because if I’m looking at it, then it’s gonna grow. Then the third metric for you guys to look at is frequency of purchasing. Trying to get, make sure there’s at least 500 transactions a month going through your merchant account. If not, you need to be doing fire sales, you need to be doing cool things, you need to be doing free plus shipping, whatever it is to get your people to buy more consistently. So that should be another metric. So there you go, there’s three metrics for you. A dollar per name per month. A thousand people paying continuity is worth a million dollars a year to you. And you need to be getting 500 transactions a month coming into your merchant account. And if you do those things, you’ll have a very healthy business. So there’s three cool numbers to look at and measure. I hope that helps. I’m home, I’m going to unload firewood I bought today and all the other toys and food and if I don’t survive the snowpocalypse, tell my parents and everyone else who’s not here in Boise that I love them. We will talk to you guys all again soon. Thanks everybody.
Growing up as a black woman in rural Appalachia wasn't easy. She was different, and she was bullied. But punk rock saved her, and helped her form her own identity. Chris interrupts her Snapchatting at the start of the call, which leads to a discussion about their experiences with social media around the election.This episode is brought to you by Mailchimp ( www.mailchimp.com ), Mack Weldon ( www.mackweldon.com code: BEAUTIFUL), Adam and Eve ( www.adamandeve.com code: STORIES), and Texture.
In Episode #13 we spew rainbows on what the satan 2 is, the walking dead, heroin as a babysitter, snapchatting naked while driving drunk and so much more.
With all the negativity weighing everyone down in recent weeks, it's time to celebrate one truly magnificent woman—the one, the only, Kim Noel Kardashian West. Chris and Travis (and Anna!) cover their favorite Kim moments, from her Snapchatting to her foray into club music to Kimojis to her absurd crying faces to her just goddamn killing it as a mother.
Delegates to the GovTech Social Unconference in Denver pitched and selected a wide ranging conversation about platforms - how Facebook Live video is being used to break news, how Nextdoor is deepening ties to the community for law enforcement, and how public agencies are Snapchatting their way into the hearts and minds of 13-24 year olds, and how the occasional autocorrect error can endear you to your followers. The City of Roanoke's Timothy Martin and Capt. Chris Hsiung of the Mountain View, CA, Police Department talk all about it all on this episode of GovTech Social.
Welcome to episode 306 of Hit the Mic with the Stacey Harris. Real talk time, guys. How many of you are having a little bit of a tough time getting back into social media? Summer can sometimes mean we take a little time off, we slow down a little, and one of the things that can sometimes fall through is social media. Or maybe in September you launch, you hit that back-to-school vibe, launched a program, so you were feeling a little burned out, took a little time off, and now you're still trying to get back into it. You're not alone. Actually, I get this question a lot. Today I want to talk about the three things I want you to do when it's time to get back on track with social media, because it's not bad to step back. It's not impossible to get back into it. However, a lot of times the most painful part is the stress we put on ourselves about, like, "Why isn't this done? Why am I not doing this? This has to happen and I haven't done it. I suck." Then, now you've just attached all of this negative garbage to doing it at all, and so we continue to not do anything with it. That goes longer and longer and longer, and it gets harder and harder and harder to get back into our mojo, get back into being social, get back into community building, get back into providing a real value. Yeah, magic word there, "value." Here's what I want you to do, three things. Let's start off at the top. Number one, reevaluate what you were doing. Step back. Look at your strategy. Look at your clients. Look at who you're attracting. Look at your community. Look at your ads budget. Go through and evaluate everything. Clean house. This is something you should be doing pretty regularly anyways. I try to touch base on my strategy about once a quarter, ads budget maybe a little less than that just because it's laid out beforehand what I want to spend around launches and things like that. Look at all of the pieces and make sure that all of the things you were doing feed your goals right now and feed your goals moving forward in the next quarter, in the next six months, however long you want to look at. I tend to look at like 12-week periods when I'm doing this evaluation because any longer than that and my brain goes blah, which is a technical term for brain-fried. I like 12 weeks. If you haven't read The 12 Week Year yet, definitely do that. We actually reviewed it over on the Biz BFFs podcast, Brandy Lawson and I, and she and I have both started using that in her businesses. It's a really cool way to break down the overwhelm, and it may help you stay more consistent on social over time because you're looking at that strategy at 12-week chunks and not, "I have to do this forever." Again, look at your strategy. Look at what's been happening and look at what needs to be changed or executed on moving forward, because that's going to be really the difference maker for you in actually getting stuff done. Step one, reevaluate your strategy. Number two, get started. Update your graphics. Update your bio. Update any links. I find a lot of times, especially for clients who go into maybe a post-launch lull, I call it the launch hangover, and they kind of disconnect, what I'll find is they'll hire me to come in and do a consult and I'll be looking at their stuff and I'll say, "Why am I linking to a sales page that doesn't work any more in all of your bios?" They'll go, "Oh, I forgot to change that after the launch." Clean house. Check your bios. Check your photos. Check your links for your call to action buttons on Facebook, your pinned post on Twitter. Make sure everything that's there, you're linking your bio on Instagram. Make sure everything that exists is really feeding whatever your goal is for that next 12 weeks. Maybe that's sales growth. Maybe that's another launch. Maybe that's community building. Maybe that's e-mail list growth. I think I said e-mail list growth. Whatever. It just needs to be serving that goal for you for the next 12 weeks. That's what's important. Again, updating your profile photos, making sure that it looks something like you look now. This is something I'm super guilty of and I promise I am working on. We're going to take some new photos here soonish. I'm working on it, guys, I promise. You need to make sure that all of that is updated. Check your strategy, and then of course clean house. Then the third step, and what we're going to spend the most time on today, is really then start doing stuff. The best way to get back into it is to simply get back into it. Maybe that's putting some calendar dates for Facebook Lives. You actually schedule it into your calendar just like you would a client call or a webinar or anything else. Give it that same level of importance. You're not going to promo a webinar and then just not show up. Do the same thing with your Facebook Lives. Say, "Hey, we're going to go live on Tuesdays at 11:00," and then show up on Tuesdays at 11:00 and go live. Schedule time into your calendar to set up your social media foundation. Reevaluate what your other people's content pieces are. I've mentioned a few times that I use Feedly to manage all of the blogs that I pull content from, just the sources I love, because having to search for them all the time is just not happening. I've got some topics that I pull from, and then I've got actual blog links that I pull from so that I can make sure that I am getting the best of the best out there for you guys in the other people's content and content curation stuff. There's got to be time for you to do that. Until you make time, if you're not in the habit of doing it, it's going to really hard to do. I find myself even doing this. We had a crazy summer. I'm not nearly as far ahead as I like to be on content, on social, on any of that. I've actually got my default calendar showing on my Google Calendar. I'm literally looking at it right now. It's right in front of me right now. It's got my social media time, my education time, my e-mail time, my content curation time, work on my Mastermind time. It's got my e-mail times are in there, the time I work on Biz BFF stuff. It's all actually in my default calendar, and that's actually showing on my schedule right now because I'm out of the habit of being in that structured schedule where I know I work best, where I know I get the most done. If you're getting back into this, put that social media time back on your schedule right in front of you all day. If you use a white board or you use a paper calendar or you use a Google calendar or you use the iCalendar on your iPhone, I don't care what you use, but I want to see that on your schedule, because that's going to be the difference maker. That's going to be the, "Hey, this actually happens." Actually get it on your calendar and then execute on it. The same thing with your engagement time. Like I said, I have social media time on my calendar. I actually have it in a couple of places because those are my times to go in and check in. This summer, in all of the craziness that happened in my private life and in moving and all of that stuff, I have kind of been ridiculously MIA from any of my Facebook groups that I network and I market in. One of the things I've been working on this week, because transparency, it's the way we roll here, is evaluating those Facebook groups, really going in and saying, "These are the ones that serve my goals for the next 12 weeks, these are the ones that don't," staying in the ones that do, leaving the ones that don't. Over the next couple of days, now that I've done that, that cleaning of house, I'll go in and do some reintroducing, some posting, some commenting, some connecting, and some networking so that I can be a part of the community again, because right now I'm not. I'm just member. I'm not a part of the community. There's a big difference there. That time is actually showing on my calendar right now because I'm out of the habit. It has to be on my calendar so that it actually gets done. The same is going to be true for you. Put it on your calendar and it will actually happen. From there, execute the strategy. Get in and do these things. Share your content. Share your old content. Look at your tools and making sure that your queues are full, making sure that maybe your other people's content resources need to be updated. Get in and do this stuff. The first two steps are a lot of evaluating, a lot of looking, a lot of seeing what's what. This third step is the most important one. The first two steps don't matter if you don't do this one. Get in and start doing stuff. You see that calendar schedule pop up, you go, "Oh, look, it's time for me to get engaged on social media. It's not a time for me to be distracted by something else. I'm going to stop what I'm doing and I'm going to go do that. I'm going to set the timer and I'm going to execute." That is where getting back into it is actually getting back into it. Until you take that step, the worry, the angst, it's going to stay. Here's the deal. When you get back in when you start taking action, don't announce, "Hey, I know I've been gone for a long time, but I'm back now." No. Just start posting, because here's the deal. Ego aside, a very small portion of your audience is going to realize that you were ever gone. Yeah, I know. It's a kick to the ego, right? It's true. Don't announce it. Just like if you've not posted an e-mail or a blog post or a podcast in a couple of weeks, don't announce it. Just start doing it again. From an e-mail perspective it will probably get you some unsubscribes because people will have forgotten who you are. It's just the way it is. In most cases, they'll just think they missed the e-mail. They'll just think they forgot about it. Just get in there. Just start doing it. Don't announce a big to-do. "I know, I've been gone for so long and I'm sorry, but it'll never happen again." No. Just do it. I'm super guilty of doing this on Snapchat. I'll miss Snapchatting for a while, and I'll be like, "I haven't been using Snapchat much." I've realized that like once a week I was posting this, "I know I don't Snap very often," which is dumb. Now I don't do that. I just Snap when I Snap, because it's not a primary network for me. Don't announce it. Just get back into your habits and execute your plan. That will make a much bigger impact. Remember, actions mean more than words. Especially true on social. Okay? All right. That's our show for today. If you want some support in keeping yourself active on social, if you want to ask some questions as you review your strategy, the best place to do that is Hit the Mic Backstage. It really is the next step for this show. It really is the extension of what you get here as far as trainings, partnered with some actual connection with me and with the people in the community. Head over to hitthemicbackstage.com to join us in the community. You can start right now for $40 a month and absolutely no long-term commitment. It's very cool. You can cancel any time. It's super easy. We're actually in the process right now of making it even easier, which is pretty cool. Join us inside of Hit the Mic Backstage. I cannot wait to have you as part of the community. I will see you on Friday. Resources Join us inside Hit the Mic Backstage Connect with Me Connect with me on Facebook Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show
Today's episode covers everything from Ghostbusters to the burkini ban. Find out how Susie was involved in the Anthony Weiner scandal, what Sarah thinks of Johnny's recent obnoxious Snapchatting, and a discussion on the fashion industry's vanity sizing. We discuss Beyonce's VMA performance, Susie's new mattress, and Sarah's fantasy football aspirations. This feels like our first "real" episode since Rivals 3, and we're both back to be talking about some weightier issues. But even in the midst of our feminist agenda, we stop to since the Ghostbusters theme song.
Carrie Poppy (@CarriePoppyYES, host of "Oh No, Ross and Carrie") joins the ladies to discuss Clippy, costumes, being hungry, drunk Snapchatting, Tom Jones, middle names and more!
Ashley Kruempel is an accidental entrepreneur & CEO of SoPac --> SOCIAL iMPACT BRANDING which helps businesses leverage Social Media, particularly Snapchat for B2B marketing.
In the ninth installment of the KPop Nerd Podcast (brought to you by Music Mind), the team chats about Taeyeon, the Wonder Girls, Unnies, Seventeen, and NCT 127. Who was Snapchatting all throughout Taeyeon's concert? What do Chrissy Teigen and John Legend have to do with KPop (spoiler: not a whole lot, at least not directly, if we're being honest)? Tune in to hear the answers to these questions and more!
A very probing episode in which we answer the listeners frequently asked questions, solve the prison problem and waste money on a soundboard. - We attempt to use Ben’s fancy sheets to escape prison and issue all inmates morphsuits. - We spend 60 days in jail, learning to whittle, smoking the crack stick and planning to shank Robert. - Ben’s purchase of the Annoying Box iPhone app inspires a new Batman villain. - Vicki rejoins Tinder to broaden her horizons before discovering her horizons were already the right size. - The girl Ben met at the wedding, saunters out of his mind. - Vicki has repressed all memory of washing her dishes in the ocean but finally admits it’s weird. - Ben is surrounded by Coke dealers, trying to feed his addiction. - Vicki faints in the shower and we advise a never-nude. - We go on a neighbourhood watch and envision a life of creative writing for the guy across the street. - Ben gets his mechanic to pull a random wire out of his car. - Vicki goes toe to toe with her light switch, vending machine and toilet. - Kirsty goes on a date with a Snapchatting pro.
A very probing episode in which we answer the listeners frequently asked questions, solve the prison problem and waste money on a soundboard. - We attempt to use Ben’s fancy sheets to escape prison and issue all inmates morphsuits. - We spend 60 days in jail, learning to whittle, smoking the crack stick and planning to shank Robert. - Ben’s purchase of the Annoying Box iPhone app inspires a new Batman villain. - Vicki rejoins Tinder to broaden her horizons before discovering her horizons were already the right size. - The girl Ben met at the wedding, saunters out of his mind. - Vicki has repressed all memory of washing her dishes in the ocean but finally admits it’s weird. - Ben is surrounded by Coke dealers, trying to feed his addiction. - Vicki faints in the shower and we advise a never-nude. - We go on a neighbourhood watch and envision a life of creative writing for the guy across the street. - Ben gets his mechanic to pull a random wire out of his car. - Vicki goes toe to toe with her light switch, vending machine and toilet. - Kirsty goes on a date with a Snapchatting pro.
What really happened to get SnapFunnels.com launched. On this episode Russell talks about how he went from one Snapchat follower to over a thousand in under 24 hours. He also shares how you can make Snapchat work for your business. Here are some fun things to listen for in today's episode: How Russell was able to substantially increase his Snapchat following in a very short period of time, and how it continues to grow. How Russell used skills he already had in marketing to market his Snapchat account. And How you can use Snapchat to help your own business grow. So listen below for the Snapchat gold Russell is handing out on this episode! ---Transcript--- Hey everyone, good morning, good morning, good morning. I'm excited to be with you here for longer than 10 seconds on a special edition of Marketing In Your Car. Hey everyone, so yes, yes. I've been going a little Snapchat crazy for the last little bit, and I'm excited to be on a platform where I can talk to you for a little longer than 10 seconds. Anyway, as you guys know, I got intro'd to Snapchat a little while ago, a couple of days ago, and wanted to try it out. Did the first day and thought it was really fun. I thought it was actually a really good platform for me. Especially with next week we got some crazy stuff. Next week we're flying out Ty Lopez is doing a webinar for us, I'm flying out and hanging out at the mansion for a day. Dude, just kind of get some people excited about that webinar, which will be cool. After that, we're going and Marcus Lemonis is having us on The Profit, crazy, crazy, crazy. So we are going to be filming a part, I'm going to be in the episode building funnels for people. So we are going mainstream, funnels are becoming mainstream, which is cool. And a bunch of other cool things and I'm like, “How do I show that to people? I can talk about it post-production in here, Marketing In Your Car, which is fun, I can go into more details and share the cool stuff, but how do I take you behind the scenes, snap by snap. So we're going to be snapchatting the crap out of that trip along with everything else we're doing. Anyway, it's worth trying to figure out Snapchat, if nothing else, to see behind the scenes of next week, which is going to be amazing. So I think I found out if you go to snapchat.com/add/russellbrunson, I think it adds you directly, or faster or something. Alright so, this is kind of the behind the scenes. I thought Snapchat was cool, did the first snap, had one person watch it, and I was like this sucks, how do you get people? So I got to figure out a way to get people. I was like, what if I just create a page that educates them on why they should be following me and snapping and all that kind of stuff? So I create this page and it kind of goes through what to do and how to do it and all that kind of stuff, which is kind of cool. So then I started promoting that a little bit and we got a little bit of traction by people who already knew what Snapchat was and they jumped on and that was kind of cool. But then it just kind of died real fast. I was like, that was a lot of work, the juice was not worth the squeeze. Now I got 12 people watching my snaps, so that's not any cooler. And I was like, how do we grow this? As I'm asking myself this question, I want you guys thinking about this for your business as well, so from a podcasting standpoint, from an affiliate program, from a blog, from a Facebook, whatever it is. For me, the question in my head was how do I grow Snapchat faster? And again, I think the process I'm going to walk you guys through is the same process I would be going through if I was asking any of the other questions. How do I grow my affiliate program? How do I grow my podcast? How do I blah, blah, blah? So that's kind of the thought right? So what I did is I started going back, and this is, and we're jumping all over the place for the faithful followers of Marketing In Your Car, so if you jump back to the episode where I talked about an epiphany bridge. So I started thinking about what gave me my epiphany to want to actually care about Snapchat? And I was like, for me, it's cool. A couple of days ago I met Brandon and Kaylin, they showed Snapchat, I was like this is cool and they showed me how they get 20,000 people per snap to watch this thing. I'm like, dang. They put in a year's worth of effort, but now they get 20,000 views every time they push a button, which is nuts. I don't know any other platform you can do that on. You can be on informercials and you can't get 20,000 people to watch at the click of a button. They get 30 a day that 20,000 people watch, it's pretty cool. So that was kind of my big epiphany. Like wow, if I could build it up that'd be awesome. Then I was like, the only reason I'm getting on Snapchat, is because now I understand the benefit, I'm going to try Snapchat. So I want to see what other people are doing so I can understand how they're doing it, how they're engaging. I'm going to follow cool people, so I started following people. Now, it's funny, I'll log into Snapchat 50 times a day, refreshing to see if people I'm following posted anything. I'm annoyed when they haven't. I'm like, crap this is a cool platform because I want to be annoyed. When I'm, this is probably more than you wanted to know, when I'm going to the bathroom I want to see a bunch of snaps from the few people I'm following. If they haven't posted something I'm annoyed. Dude, wake up you guys. Do something funny. You need to entertain me now. So I was like, crap, this is kind of cool. I can just keep doing stuff and people during their bathroom breaks or whenever, I don't know when people Snapchat, they can catch up on all the weirdness that we're doing. I was like this is a cool platform. I need to take people through the same epiphany I had. So we set up snapfunnels.com, that's what my page was initially telling them how to follow me, but I was like, let's step back. What if I can get Brandon and Kaylin to give everyone the same epiphany they gave me? So that was my first thought, I was like, cool. This is literally yesterday morning. So then I Vox those guys. I'm like, “Hey can I interview you for like 30 minutes talking about Snapchat?” and they're like, “We're about to jump on a plane, we can't really do it, unless we do it at this time.” I'm like, “Sweet, let's do it. We'll do Google Hangout, We'll jump on and talk to guys for 30 minutes about Snapchat to give everybody the same epiphany I had. So that's step number one. Step number two is I'm about to leave my house to come to the office and I'm like, well how am I going to get people to actually want to register to watch this training? I gotta do something different, unique and fun. So what if I Snapchat me selling Snapchat and telling about the epiphany I had with snapchat and then introducing the people that gave me that epiphany. So I'm weaving 20 different marketing things into one, I hope you guys are seeing this. So then I'm like, what am I going to Snapchat? And I was like, with video's, what does really well is if you're taking someone on a journey. If you are just you in your office like, “Hi, my name is Russell, I'm in my office. Let's talk about something.” It's not nearly as powerful as you starting somewhere and taking somebody on a journey and a process with you. It's kind of like you are taking them on this whole epiphany with you. So I was like, I'm about to go to the office, what if I take them on this journey? “I'm leaving my house, going to the office, talking to Brandon and Kaylin, you guys are kind of going on this journey with me, opt in and you're going to see the same conversation I'm about to have.” So that's what I did. I got out Snapchat and I started Snapchatting my whole journey. Me putting my backpack on, walking out the of my house. Getting in the garage deciding do I take the Corvette or do I take the bike? The bike's way funnier so I took the bike. Me, driving my bike while I'm Snapchatting this message. And then I'm out of wind and it keeps cutting me off because I only get 10 seconds. So instead of trying to be all polished I played off of that, let me complain like 5 times about how short these things are. So I'm taking them on this journey to the office and then I go into the office, go to my desk, and I share what they are going to learn, and I show pictures of Kaylin with her ripped 6 pack abs to make people want to hear what she's gotta say. So I create this whole video of like 20 or 30 ten second Snapchats, and I'm trying to make it fun and entertaining. I had my brother edit one upside down because I wanted a pattern interrupt because it was like 5 shots in a row of me riding my bike and it just got kind of boring, even though it's ten seconds at a time. I'm like flip it upside down that way it's a pattern interrupt so they don't get bored during the 4 or 5 sessions of me riding on my bike. Anyway, we made this video, honestly on my ride to the office, had my brother edit it, flip that thing around, then we posted it on Youtube. Then I made Snapfunnels.com and posted that Snapchat video of me Snapchatting talking about Snapchat with an opt-in box. Next page then, I had just a really simple process, 1, 2, 3. Number one watch the training from Brandon and Kaylin, so as soon as we did the Googe Hangout, then I put the embed code on that page. Even though Google Hangout dropped 2 or 3 times, we didn't edit anything. Because I was like, I don't want to; I just want to go fast and hopefully show people you don't have to be so polished to make things cool. So we did that. Step two is like, “Hey go to this page now to follow me.” So then it takes them to a page I created the day earlier that walks them through how to find me, how to follow me, how to watch my snaps or my story or whatever. I should learn the terminology. Then step three was like, “Hey you guys should share Snapfunnels with your audience because if you could educate them on how to do this, then they'll be more likely to follow you as well. So what I'm going to do is if you share snapfunnels.com then we will give you a share funnel link for this funnel then you can use this funnel for your marketing.” I used a script I've been looking at for the last month of so that I thought was cool and I was wanting to use it. It's called Upviral. It gives a little widget you put on your page, like share this, then you share it, you earn points and things like that. It's pretty awesome, so we had people go and to get the share funnel link you had to share it on Facebook, Twitter and Instagram, I think or something like that. So they share it, boom, boom, boom. After they share it all three places it unlocks and emails them the share funnel link for that funnel and now they've got that, which puts people into Clickfunnels if they're not already a Clickfunnels member, which is cool. So we did that whole campaign and by lunch time it was all done. Busted it out on Clickfunnels, got it done, post on Facebook and we started watching it grow. Instantly it started growing, which is cool because I had a meeting right after that, so I wasn't able to promote it or anything. I just posted on Facebook and people started sharing it and opting in, and sharing it and new people opt in, and it started virally growing on its own, it was crazy. Then last night, finally before I left, I emailed the Clickfunnels list saying, “Hey, here's the Snapchat funnel, go get it for free.” So they could go do that, and then I emailed my list just talking about the title, which is how to ethically build a cult following in Snapchat. Anyway, it's been cool. It's been less than 24 hours since we had the idea. We had, I don't remember the exact numbers, over a thousand people have opted in. It's growing, people are watching my snaps, it's starting to grow really fast, it's exciting. So why did I share that with you? One is because I was kind of recapping in my head, which helps me to get it out, and realize what we did. And number two, that same process you guys could use for anything. Think back about why you started your affiliate program. Think about why you started your podcast, or started your blog. What was the epiphany you got? Create a training video giving people that epiphany and then create a funnel that gets them in the training video, which then gets them to subscribe to your blog, which then gets them blogging, because if they're blogging they'd be more likely to read your blog. People who write blogs, read blogs. I don't write a blog, so I don't read a blog. I only Snapchat because now I Snapchat. So educate people on what you want them to do, or how to do that thing that you're now doing and then in the process teach them to consume your part of it. And then throw in a viral campaign to make it go viral and see what happens. So there you go. Oh, and also by the way, I could have named this Snapchat Cult Secrets, but I'm the funnel guy right? I talked about this 3 or 4 episodes ago. Funnels has become our thing, so I called it snapfunnels. What does it have to do with funnels? I don't know, it's Snapchat and there's funnels and things like that. Anyway, it's syncs with the branding. Anyway, I hope….that one little campaign took us three or four hours to put the whole thing together, it turned out amazing and it was all just pieces of the stuff we've been sharing through the podcast. So I hope you guys are picking up the gold we're dropping, because it's powerful strategy for anyone to build their following. So use it, abuse it. I will be using it and abusing it more. My guess, I'm hoping Dave Woodward who runs our affiliate and our business stuff, is listening to this. Dave, let's do this for the affiliate program stuff. I have a really cool epiphany story, I haven't launched our affiliate program, so boom, me and Dave are doing that. It's done and done and happening. So that's exciting. We should do it for our podcast, I mean a lot of different ways, maybe we'll do podcast funnels, actually I'm totally doing that. It's coming soon to a funnel near you. Appreciate you all, have an amazing day. I'm at the office, time to launch Biohacking secrets, it's going live today. And also Funnelswag.com is going live today. So we got two cool things happening. So I'm going to go promote the crap out of both of them. So appreciate you all, have a great day and we'll talk soon.
What really happened to get SnapFunnels.com launched. On this episode Russell talks about how he went from one Snapchat follower to over a thousand in under 24 hours. He also shares how you can make Snapchat work for your business. Here are some fun things to listen for in today’s episode: How Russell was able to substantially increase his Snapchat following in a very short period of time, and how it continues to grow. How Russell used skills he already had in marketing to market his Snapchat account. And How you can use Snapchat to help your own business grow. So listen below for the Snapchat gold Russell is handing out on this episode! ---Transcript--- Hey everyone, good morning, good morning, good morning. I’m excited to be with you here for longer than 10 seconds on a special edition of Marketing In Your Car. Hey everyone, so yes, yes. I’ve been going a little Snapchat crazy for the last little bit, and I’m excited to be on a platform where I can talk to you for a little longer than 10 seconds. Anyway, as you guys know, I got intro’d to Snapchat a little while ago, a couple of days ago, and wanted to try it out. Did the first day and thought it was really fun. I thought it was actually a really good platform for me. Especially with next week we got some crazy stuff. Next week we’re flying out Ty Lopez is doing a webinar for us, I’m flying out and hanging out at the mansion for a day. Dude, just kind of get some people excited about that webinar, which will be cool. After that, we’re going and Marcus Lemonis is having us on The Profit, crazy, crazy, crazy. So we are going to be filming a part, I’m going to be in the episode building funnels for people. So we are going mainstream, funnels are becoming mainstream, which is cool. And a bunch of other cool things and I’m like, “How do I show that to people? I can talk about it post-production in here, Marketing In Your Car, which is fun, I can go into more details and share the cool stuff, but how do I take you behind the scenes, snap by snap. So we’re going to be snapchatting the crap out of that trip along with everything else we’re doing. Anyway, it’s worth trying to figure out Snapchat, if nothing else, to see behind the scenes of next week, which is going to be amazing. So I think I found out if you go to snapchat.com/add/russellbrunson, I think it adds you directly, or faster or something. Alright so, this is kind of the behind the scenes. I thought Snapchat was cool, did the first snap, had one person watch it, and I was like this sucks, how do you get people? So I got to figure out a way to get people. I was like, what if I just create a page that educates them on why they should be following me and snapping and all that kind of stuff? So I create this page and it kind of goes through what to do and how to do it and all that kind of stuff, which is kind of cool. So then I started promoting that a little bit and we got a little bit of traction by people who already knew what Snapchat was and they jumped on and that was kind of cool. But then it just kind of died real fast. I was like, that was a lot of work, the juice was not worth the squeeze. Now I got 12 people watching my snaps, so that’s not any cooler. And I was like, how do we grow this? As I’m asking myself this question, I want you guys thinking about this for your business as well, so from a podcasting standpoint, from an affiliate program, from a blog, from a Facebook, whatever it is. For me, the question in my head was how do I grow Snapchat faster? And again, I think the process I’m going to walk you guys through is the same process I would be going through if I was asking any of the other questions. How do I grow my affiliate program? How do I grow my podcast? How do I blah, blah, blah? So that’s kind of the thought right? So what I did is I started going back, and this is, and we’re jumping all over the place for the faithful followers of Marketing In Your Car, so if you jump back to the episode where I talked about an epiphany bridge. So I started thinking about what gave me my epiphany to want to actually care about Snapchat? And I was like, for me, it’s cool. A couple of days ago I met Brandon and Kaylin, they showed Snapchat, I was like this is cool and they showed me how they get 20,000 people per snap to watch this thing. I’m like, dang. They put in a year’s worth of effort, but now they get 20,000 views every time they push a button, which is nuts. I don’t know any other platform you can do that on. You can be on informercials and you can’t get 20,000 people to watch at the click of a button. They get 30 a day that 20,000 people watch, it’s pretty cool. So that was kind of my big epiphany. Like wow, if I could build it up that’d be awesome. Then I was like, the only reason I’m getting on Snapchat, is because now I understand the benefit, I’m going to try Snapchat. So I want to see what other people are doing so I can understand how they’re doing it, how they’re engaging. I’m going to follow cool people, so I started following people. Now, it’s funny, I’ll log into Snapchat 50 times a day, refreshing to see if people I’m following posted anything. I’m annoyed when they haven’t. I’m like, crap this is a cool platform because I want to be annoyed. When I’m, this is probably more than you wanted to know, when I’m going to the bathroom I want to see a bunch of snaps from the few people I’m following. If they haven’t posted something I’m annoyed. Dude, wake up you guys. Do something funny. You need to entertain me now. So I was like, crap, this is kind of cool. I can just keep doing stuff and people during their bathroom breaks or whenever, I don’t know when people Snapchat, they can catch up on all the weirdness that we’re doing. I was like this is a cool platform. I need to take people through the same epiphany I had. So we set up snapfunnels.com, that’s what my page was initially telling them how to follow me, but I was like, let’s step back. What if I can get Brandon and Kaylin to give everyone the same epiphany they gave me? So that was my first thought, I was like, cool. This is literally yesterday morning. So then I Vox those guys. I’m like, “Hey can I interview you for like 30 minutes talking about Snapchat?” and they’re like, “We’re about to jump on a plane, we can’t really do it, unless we do it at this time.” I’m like, “Sweet, let’s do it. We’ll do Google Hangout, We’ll jump on and talk to guys for 30 minutes about Snapchat to give everybody the same epiphany I had. So that’s step number one. Step number two is I’m about to leave my house to come to the office and I’m like, well how am I going to get people to actually want to register to watch this training? I gotta do something different, unique and fun. So what if I Snapchat me selling Snapchat and telling about the epiphany I had with snapchat and then introducing the people that gave me that epiphany. So I’m weaving 20 different marketing things into one, I hope you guys are seeing this. So then I’m like, what am I going to Snapchat? And I was like, with video’s, what does really well is if you’re taking someone on a journey. If you are just you in your office like, “Hi, my name is Russell, I’m in my office. Let’s talk about something.” It’s not nearly as powerful as you starting somewhere and taking somebody on a journey and a process with you. It’s kind of like you are taking them on this whole epiphany with you. So I was like, I’m about to go to the office, what if I take them on this journey? “I’m leaving my house, going to the office, talking to Brandon and Kaylin, you guys are kind of going on this journey with me, opt in and you’re going to see the same conversation I’m about to have.” So that’s what I did. I got out Snapchat and I started Snapchatting my whole journey. Me putting my backpack on, walking out the of my house. Getting in the garage deciding do I take the Corvette or do I take the bike? The bike’s way funnier so I took the bike. Me, driving my bike while I’m Snapchatting this message. And then I’m out of wind and it keeps cutting me off because I only get 10 seconds. So instead of trying to be all polished I played off of that, let me complain like 5 times about how short these things are. So I’m taking them on this journey to the office and then I go into the office, go to my desk, and I share what they are going to learn, and I show pictures of Kaylin with her ripped 6 pack abs to make people want to hear what she’s gotta say. So I create this whole video of like 20 or 30 ten second Snapchats, and I’m trying to make it fun and entertaining. I had my brother edit one upside down because I wanted a pattern interrupt because it was like 5 shots in a row of me riding my bike and it just got kind of boring, even though it’s ten seconds at a time. I’m like flip it upside down that way it’s a pattern interrupt so they don’t get bored during the 4 or 5 sessions of me riding on my bike. Anyway, we made this video, honestly on my ride to the office, had my brother edit it, flip that thing around, then we posted it on Youtube. Then I made Snapfunnels.com and posted that Snapchat video of me Snapchatting talking about Snapchat with an opt-in box. Next page then, I had just a really simple process, 1, 2, 3. Number one watch the training from Brandon and Kaylin, so as soon as we did the Googe Hangout, then I put the embed code on that page. Even though Google Hangout dropped 2 or 3 times, we didn’t edit anything. Because I was like, I don’t want to; I just want to go fast and hopefully show people you don’t have to be so polished to make things cool. So we did that. Step two is like, “Hey go to this page now to follow me.” So then it takes them to a page I created the day earlier that walks them through how to find me, how to follow me, how to watch my snaps or my story or whatever. I should learn the terminology. Then step three was like, “Hey you guys should share Snapfunnels with your audience because if you could educate them on how to do this, then they’ll be more likely to follow you as well. So what I’m going to do is if you share snapfunnels.com then we will give you a share funnel link for this funnel then you can use this funnel for your marketing.” I used a script I’ve been looking at for the last month of so that I thought was cool and I was wanting to use it. It’s called Upviral. It gives a little widget you put on your page, like share this, then you share it, you earn points and things like that. It’s pretty awesome, so we had people go and to get the share funnel link you had to share it on Facebook, Twitter and Instagram, I think or something like that. So they share it, boom, boom, boom. After they share it all three places it unlocks and emails them the share funnel link for that funnel and now they’ve got that, which puts people into Clickfunnels if they’re not already a Clickfunnels member, which is cool. So we did that whole campaign and by lunch time it was all done. Busted it out on Clickfunnels, got it done, post on Facebook and we started watching it grow. Instantly it started growing, which is cool because I had a meeting right after that, so I wasn’t able to promote it or anything. I just posted on Facebook and people started sharing it and opting in, and sharing it and new people opt in, and it started virally growing on its own, it was crazy. Then last night, finally before I left, I emailed the Clickfunnels list saying, “Hey, here’s the Snapchat funnel, go get it for free.” So they could go do that, and then I emailed my list just talking about the title, which is how to ethically build a cult following in Snapchat. Anyway, it’s been cool. It’s been less than 24 hours since we had the idea. We had, I don’t remember the exact numbers, over a thousand people have opted in. It’s growing, people are watching my snaps, it’s starting to grow really fast, it’s exciting. So why did I share that with you? One is because I was kind of recapping in my head, which helps me to get it out, and realize what we did. And number two, that same process you guys could use for anything. Think back about why you started your affiliate program. Think about why you started your podcast, or started your blog. What was the epiphany you got? Create a training video giving people that epiphany and then create a funnel that gets them in the training video, which then gets them to subscribe to your blog, which then gets them blogging, because if they’re blogging they’d be more likely to read your blog. People who write blogs, read blogs. I don’t write a blog, so I don’t read a blog. I only Snapchat because now I Snapchat. So educate people on what you want them to do, or how to do that thing that you’re now doing and then in the process teach them to consume your part of it. And then throw in a viral campaign to make it go viral and see what happens. So there you go. Oh, and also by the way, I could have named this Snapchat Cult Secrets, but I’m the funnel guy right? I talked about this 3 or 4 episodes ago. Funnels has become our thing, so I called it snapfunnels. What does it have to do with funnels? I don’t know, it’s Snapchat and there’s funnels and things like that. Anyway, it’s syncs with the branding. Anyway, I hope….that one little campaign took us three or four hours to put the whole thing together, it turned out amazing and it was all just pieces of the stuff we’ve been sharing through the podcast. So I hope you guys are picking up the gold we’re dropping, because it’s powerful strategy for anyone to build their following. So use it, abuse it. I will be using it and abusing it more. My guess, I’m hoping Dave Woodward who runs our affiliate and our business stuff, is listening to this. Dave, let’s do this for the affiliate program stuff. I have a really cool epiphany story, I haven’t launched our affiliate program, so boom, me and Dave are doing that. It’s done and done and happening. So that’s exciting. We should do it for our podcast, I mean a lot of different ways, maybe we’ll do podcast funnels, actually I’m totally doing that. It’s coming soon to a funnel near you. Appreciate you all, have an amazing day. I’m at the office, time to launch Biohacking secrets, it’s going live today. And also Funnelswag.com is going live today. So we got two cool things happening. So I’m going to go promote the crap out of both of them. So appreciate you all, have a great day and we’ll talk soon.
My thoughts on building your culture every 10 seconds. In this episode Russell talks about his current Inner Circle Mastermind Group and how one of the members convinced him to use Snapchat. He goes over why he no longer thinks Snapchat is stupid and how it will connect him to his customers better. Here are a few fun things you won't want to miss in today's episode: What Inner Circle member was able to convince Russell to use Snapchat and why. Why allowing a customer a glimpse behind the scenes is good for business. And why Russell wants his customers to see Clickfunnels as their business rather than Russell's business. So listen below to find out what changed Russell's mind about Snapchat. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you are all doing amazing. I am heading into day number 4 of our Inner Circle Mastermind. Actually, technically it's day number 8. We did 2 groups last month and we had 2 groups this month. And then we will have gone through all 100 people in our Inner Circle, which is pretty cool. We've had a really good time. I'm not going to lie, I'm a little worn out. It's a lot of work when you have back to back mastermind groups, but it's how we roll. It's been fun though, the first group was a little bit bigger, we had a few more people in that one, which was cool. It was just fun, a lot of the people I have been working with through Voxer and stuff like that, remotely for a long time. Had a chance to sit down and actually hang out with them for 2 days. A couple of them, this will be day 4, they kind of hung out for the whole time, which has been so much fun. And it's interesting just watching….I feel like everybody in the room has a superpower. But everybody's superpower is different, so it's so cool when you get everyone in a room like and there's this overlap where it's like, “I'm really good at this, but I'm really bad at these things.” And there's always somebody in the room who's really good at the thing you're bad at, and it's just the coolest, I don't even know how to explain it. I guess it's probably where they get the name Mastermind Group from. I think the story behind that, if I remember right, it was….I can't remember if it was…..it was in Think and Grow Rich, right? I haven't read that book for forever, I think decades. Dang, I'm getting old. Anyway, in that book, I think it was Henry Ford, or was it Napoleon, I don't remember, but it was someone. Telling the story about how they were interviewing, I think it was Henry Ford, I could be completely wrong, don't quote me. But the concept of the story is right. Basically they were saying, I think someone was interviewing them or something and they were kind of mad, because he was this rich dude who wasn't that smart, and they're like, “He's not that good at anything.” And after 4 or 5 times of quizzing him he was like, “I don't know the answer. I don't know. I don't know.” Finally he's like, “You know what, what I have is a mastermind group of people that any question that you asked me, I can get the answer within 1 person, because of the mastermind group of people who I surrounded myself with.” And I think that's where people started calling things mastermind and stuff like that, but it's true. In this group, at least for me, every one of my problems can and will be solved. Because while I'm really good at a few things, everyone else is good at a lot of other things I'm not, so we can leverage that and share the things that I'm good at. And they can share the things they're good at and we can all win together. It's very amazing. I honestly, I feel so, and I've said this probably every time I've done a podcast during Inner Circle, I can't believe I get paid to facilitate this whole thing. It's nuts. I'm learning the coolest things. In fact, finally somebody, Kaylin, she is one of my Inner Circle members, she runs…..anyway, they're crushing it, they've been here the last 3 days and they are coming back in tomorrow, or today I guess. My brain. Anyway, I've been very hesitant to Snapchat because I think it's stupid, and she convinced me that it's not stupid, that it's actually awesome. So now I think it's awesome. So I'm going to start Snapchatting here soon. And I've got a whole process and a method behind it. One of the themes from last Inner Circle and this one that I've been trying to talk to everyone about is how to build your own cult, I mean culture. Cult is the root word of culture. So how to build your own cult, how to build your own culture, how to build your own community, whatever you want to call it. So we're sharing all sorts of things like that, and one of the big things I was talking about was letting your cult in behind the scenes of what you're doing. I think that's part of why Marketing In Your Car has been adopted so well. Because everyday I'm just talking about what we're doing and sharing stuff and just giving it all away and people like that. The Periscopes and Facebook Live and we're doing this new reality show thing we're filming. All these pieces, people just want to see behind the scenes of what's happening. It's like the reality show is cool. We're taking 2 weeks of time and chunking it down to 30 minute episode, so you're seeing pieces of it. Snapchat was cool because, I finally got it. It was like, a reality show behind the scenes every single day of all the little aspects of what's happening, in 10 second increments. So I'm really excited to start focusing on that and growing that. So you'll see me, hopefully next week, start this out, but starting the process of really focusing on the building of a Snapchat following because I was want to bring people into the cult. Brent just passed me. I'm driving to the Inner Circle meeting and Brent just drove by honking. If you listen back a few episodes, Brent was the same one who got into a wreck on his way to one of the Inner Circle meetings. Maybe I shouldn't follow him. Anyway, for everyone, if you haven't been sold on Snapchat yet, it's just a really cool way to get your really hyper-active fans the ability to see a glimpse of everything that's happening throughout your day. I was watching one or two where people snap 800 times a day, which I think is stupid, but I think if you do 10 a day and you're taking people through the progress. “Hey, picking which supplements I want.” Boom. “In the car driving, about to start my podcast.” Boom, “At the office, about to start working on this funnel.” Boom, “Funnel got done.” Boom, “Heading to a meeting.” Just showing little 10 second clips of the process of your day and sharing those with people. Again, it's like the behind the scenes. It's building the culture. One of the things I keep stressing with everyone here in the mastermind is just if your customers perceive you as “Oh, there's this guy and there's his company.” Then that's not the right thing. What we need to be focusing on is getting our people to say, “this is our company.” I want our customers to feel like Clickfunnels is their company. Like they are part of this. They are part of this movement. They're part of this cult. They're part of this culture. Whatever you want to call, we want them to feel like they're part of it. I want them to feel like Clickfunnels is their business. This is their platform. This is their home where they build their company. I don't want this to be Russell's company. I want this to be our company. That's the big thought. So the more you can let people in behind the scenes, the more they feel part of what you're doing and not looking at what you're doing, if that makes sense. Anyway, I think that's kind of my big thing I wanted to share with you guys today, because I think it's interesting and exciting and cool. It's just figuring out more ways to shift it from, this is Russell's company, to this is our company. And I want all of our customers feel like it's theirs. And I'd love for you guys to discuss this. In fact, come over to our Clickfunnels group and let's talk about it. Come hang out and say, “Hey I listened to Russell's episode, and these are things I'm trying to do to build my cult, or culture.” Or whatever you want to call it. But things you're letting in people behind the scenes, how you're doing it. You're talking to people about other things to build that building and language patterns. You're going to see some cool stuff next week in the Clickfunnels group. We're working more on changing it from the Clickfunnels group, first off, to the Funnel Hacker group. People identify themselves in our culture as funnel hackers and they are and you are part of a community. It's not just, “Oh I use Clickfunnels.” No it's, “I'm a funnel hacker. This is my identity. This is who I am, I build funnels.” If you look at the t-shirts we've launched, they're all focused on that, identity based. That's what we're trying to build. So anyway, hope that gets the wheels in your head spinning, because that's what my wheels have been spinning on and it's really fun and I really enjoy it. Alright, well I'm pulling in the parking lot for the mastermind. So I'm out of here. Appreciate you all and we will talk soon.
My thoughts on building your culture every 10 seconds. In this episode Russell talks about his current Inner Circle Mastermind Group and how one of the members convinced him to use Snapchat. He goes over why he no longer thinks Snapchat is stupid and how it will connect him to his customers better. Here are a few fun things you won’t want to miss in today’s episode: What Inner Circle member was able to convince Russell to use Snapchat and why. Why allowing a customer a glimpse behind the scenes is good for business. And why Russell wants his customers to see Clickfunnels as their business rather than Russell’s business. So listen below to find out what changed Russell’s mind about Snapchat. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you are all doing amazing. I am heading into day number 4 of our Inner Circle Mastermind. Actually, technically it’s day number 8. We did 2 groups last month and we had 2 groups this month. And then we will have gone through all 100 people in our Inner Circle, which is pretty cool. We’ve had a really good time. I’m not going to lie, I’m a little worn out. It’s a lot of work when you have back to back mastermind groups, but it’s how we roll. It’s been fun though, the first group was a little bit bigger, we had a few more people in that one, which was cool. It was just fun, a lot of the people I have been working with through Voxer and stuff like that, remotely for a long time. Had a chance to sit down and actually hang out with them for 2 days. A couple of them, this will be day 4, they kind of hung out for the whole time, which has been so much fun. And it’s interesting just watching….I feel like everybody in the room has a superpower. But everybody’s superpower is different, so it’s so cool when you get everyone in a room like and there’s this overlap where it’s like, “I’m really good at this, but I’m really bad at these things.” And there’s always somebody in the room who’s really good at the thing you’re bad at, and it’s just the coolest, I don’t even know how to explain it. I guess it’s probably where they get the name Mastermind Group from. I think the story behind that, if I remember right, it was….I can’t remember if it was…..it was in Think and Grow Rich, right? I haven’t read that book for forever, I think decades. Dang, I’m getting old. Anyway, in that book, I think it was Henry Ford, or was it Napoleon, I don’t remember, but it was someone. Telling the story about how they were interviewing, I think it was Henry Ford, I could be completely wrong, don’t quote me. But the concept of the story is right. Basically they were saying, I think someone was interviewing them or something and they were kind of mad, because he was this rich dude who wasn’t that smart, and they’re like, “He’s not that good at anything.” And after 4 or 5 times of quizzing him he was like, “I don’t know the answer. I don’t know. I don’t know.” Finally he’s like, “You know what, what I have is a mastermind group of people that any question that you asked me, I can get the answer within 1 person, because of the mastermind group of people who I surrounded myself with.” And I think that’s where people started calling things mastermind and stuff like that, but it’s true. In this group, at least for me, every one of my problems can and will be solved. Because while I’m really good at a few things, everyone else is good at a lot of other things I’m not, so we can leverage that and share the things that I’m good at. And they can share the things they’re good at and we can all win together. It’s very amazing. I honestly, I feel so, and I’ve said this probably every time I’ve done a podcast during Inner Circle, I can’t believe I get paid to facilitate this whole thing. It’s nuts. I’m learning the coolest things. In fact, finally somebody, Kaylin, she is one of my Inner Circle members, she runs…..anyway, they’re crushing it, they’ve been here the last 3 days and they are coming back in tomorrow, or today I guess. My brain. Anyway, I’ve been very hesitant to Snapchat because I think it’s stupid, and she convinced me that it’s not stupid, that it’s actually awesome. So now I think it’s awesome. So I’m going to start Snapchatting here soon. And I’ve got a whole process and a method behind it. One of the themes from last Inner Circle and this one that I’ve been trying to talk to everyone about is how to build your own cult, I mean culture. Cult is the root word of culture. So how to build your own cult, how to build your own culture, how to build your own community, whatever you want to call it. So we’re sharing all sorts of things like that, and one of the big things I was talking about was letting your cult in behind the scenes of what you’re doing. I think that’s part of why Marketing In Your Car has been adopted so well. Because everyday I’m just talking about what we’re doing and sharing stuff and just giving it all away and people like that. The Periscopes and Facebook Live and we’re doing this new reality show thing we’re filming. All these pieces, people just want to see behind the scenes of what’s happening. It’s like the reality show is cool. We’re taking 2 weeks of time and chunking it down to 30 minute episode, so you’re seeing pieces of it. Snapchat was cool because, I finally got it. It was like, a reality show behind the scenes every single day of all the little aspects of what’s happening, in 10 second increments. So I’m really excited to start focusing on that and growing that. So you’ll see me, hopefully next week, start this out, but starting the process of really focusing on the building of a Snapchat following because I was want to bring people into the cult. Brent just passed me. I’m driving to the Inner Circle meeting and Brent just drove by honking. If you listen back a few episodes, Brent was the same one who got into a wreck on his way to one of the Inner Circle meetings. Maybe I shouldn’t follow him. Anyway, for everyone, if you haven’t been sold on Snapchat yet, it’s just a really cool way to get your really hyper-active fans the ability to see a glimpse of everything that’s happening throughout your day. I was watching one or two where people snap 800 times a day, which I think is stupid, but I think if you do 10 a day and you’re taking people through the progress. “Hey, picking which supplements I want.” Boom. “In the car driving, about to start my podcast.” Boom, “At the office, about to start working on this funnel.” Boom, “Funnel got done.” Boom, “Heading to a meeting.” Just showing little 10 second clips of the process of your day and sharing those with people. Again, it’s like the behind the scenes. It’s building the culture. One of the things I keep stressing with everyone here in the mastermind is just if your customers perceive you as “Oh, there’s this guy and there’s his company.” Then that’s not the right thing. What we need to be focusing on is getting our people to say, “this is our company.” I want our customers to feel like Clickfunnels is their company. Like they are part of this. They are part of this movement. They’re part of this cult. They’re part of this culture. Whatever you want to call, we want them to feel like they’re part of it. I want them to feel like Clickfunnels is their business. This is their platform. This is their home where they build their company. I don’t want this to be Russell’s company. I want this to be our company. That’s the big thought. So the more you can let people in behind the scenes, the more they feel part of what you’re doing and not looking at what you’re doing, if that makes sense. Anyway, I think that’s kind of my big thing I wanted to share with you guys today, because I think it’s interesting and exciting and cool. It’s just figuring out more ways to shift it from, this is Russell’s company, to this is our company. And I want all of our customers feel like it’s theirs. And I’d love for you guys to discuss this. In fact, come over to our Clickfunnels group and let’s talk about it. Come hang out and say, “Hey I listened to Russell’s episode, and these are things I’m trying to do to build my cult, or culture.” Or whatever you want to call it. But things you’re letting in people behind the scenes, how you’re doing it. You’re talking to people about other things to build that building and language patterns. You’re going to see some cool stuff next week in the Clickfunnels group. We’re working more on changing it from the Clickfunnels group, first off, to the Funnel Hacker group. People identify themselves in our culture as funnel hackers and they are and you are part of a community. It’s not just, “Oh I use Clickfunnels.” No it’s, “I’m a funnel hacker. This is my identity. This is who I am, I build funnels.” If you look at the t-shirts we’ve launched, they’re all focused on that, identity based. That’s what we’re trying to build. So anyway, hope that gets the wheels in your head spinning, because that’s what my wheels have been spinning on and it’s really fun and I really enjoy it. Alright, well I’m pulling in the parking lot for the mastermind. So I’m out of here. Appreciate you all and we will talk soon.
Armond & Doc return to discuss the 2016 XXL Freshman List, the GOOD Music "Champions" CDQ (hint - Doc has some opinions), and Kanye's Saint Pablo Tour. Plus Armond spends a weekend with kids and investigates what they're listening to (seriously) and a lot more.
This week on MashTalk, Christina, Lance and Pete discuss the new changes coming to Twitter (0:30). We then delve into Xiaomi's new Mi Drone (10:30) and talk about the impact this low-cost, high-performance drone could have on the drone market and what it means for Xiaomi's U.S. ambitions. We then spend some time talking about the latest round of layoffs and writedowns hitting Microsoft's mobile division (22:04) and what it means for the Surface Phone. We round things out with our Lightning Round (38:38), where we quickly take on topics such as Google's name and shame game with OEMs, the Motorola Razr comeback and Snapchatting at the top of Mt. Everest.
Face it - you’re constantly on your phone, checking Instagram, Tweeting, Snapchatting, Tindering… You’re basically addicted. We all are! Dr. Lisa Strohman, founder of the Technology Wellness Center and author of “Unplug: Raising Kids in a Technology Addicted World” stops by to discuss why we’re all so attached to our phones, why it’s so bad for us, and how we can break the bad habits. Also in this week’s episode: actor/comedian Alex Weber (MTV’s Greatest Party Story Ever Told) and Marie Nowacki return to #NoFilter to break down their own technology addiction and play a round of “Forreals or Forfake: Ridiculous Apps.” Drink of the Week: Green Supreme by SUJA (Green Supreme organic cold pressed juice by SUJA, cucumber vodka, and lemon). Get this recipe and more at justplainzack.com Like the show? Subscribe to us! http://apple.co/1IvZ0ZW and listen every Wednesday. Couldn’t get enough of us? Follow Zack @justplainzack, Alex @ImAlexWeber or imalexweber.com, and Dr. Strohman @DrLisaStrohman or drlisastrohman.com. Have a question for us? Tweet us @NoFilterZack! Give us your validation: Facebook.com/nofilterzack and Facebook.com/justplainzack Snap with Zack at theactualzack
Every day I see people with one hand on the wheel of their car and the other on their phone. They try to pay attention to the road, but every so often they’ll drift, swerve or slow down. It is obvious they can’t pay attention. Every study has shown that it is not possible for a human to pay full attention to the road if they are using their phone. Common sense should tell you that looking up and down away from the road is a distraction and not a good idea. As the over twenty crowd starts using Snapchat, I’ve seen more and MORE snaps from people while they are driving. It upset me so much that I put in place a three strikes and you’re out rule. If I see someone snap while driving three times I unfollow them. Of course, it is very easy to notice when this happens. When a friend tries to send me a snap and they can’t it means I’m not following them and I’ve had two friends ask me straight up why I unfollowed them. I tell them the truth. Both have given me excuses, but it doesn’t matter. It makes me angry and sad that I’ve had to unfollow six people I care about because they are stupid enough to drive and use their phones. If you have kids and use your phone while driving, think about the life in the back seat. If you are in a car think about every other person around you. Every other mom, dad, son and daughter who you could injure or kill because you just had to snap, tweet or share that moment. STOP IT!! There is nothing important enough to endanger everyone around you. Pull over. Park. Wait until a red light even. If you text me while I’m driving, you get an autoreply that uses the #ItCanWait hashtag because it is a campaign I want to see more people to become aware of. I want laws to be passed to make the penalties much harsher. Locally I don’t believe the $100 fine makes anyone stop. I have yet to hear of anyone getting one of these tickets. I’d love to see the police start giving tickets for this. All they’d have to do is sit by a toll booth one day and they could write them non stop. Only dangerous assholes drive and use their phones. Maybe that is overly blunt, but it is how I feel. You don’t care about those around you if you do it and in my book that makes you an asshole. To my friends reading this who do it, I still love you and usually your not an asshole, but when you do this you are. Nothing is going to change my mind. Please stop it so that no one around you is in danger from your actions anymore. Life is short enough already. Your Snaps go away after twenty four hours and are not worth more than your or my life. Be safe out there. PLEASE. noC.C. Chapman
MIGUEL LEPE JR (miguellepe.com) and RICH ALFONSO (@rich_alfonso) grab brews and turn on the hot water when they visit PopFury! They talk about shower beers, break ups, Second City's Bob Curry Fellowship, bee sting beauty therapy, eyebrow threading, Shakira and Sade! SHOW NOTES 0:00 Intro, Sammy absolutely flubs Miguel’s intro 1:45 Miguel is married and has 1-year old daughter while doing the comedy hustle. Rich breaks down shower beers. “Women. I don’t get ‘em...and neither does Nic Cage.” 6:40 Rich is dapper, perpetual bachelor. We share our break up techniques. 12:30 Both Rich and Miguel are graduates of the Bob Curry Fellowship program at Second City. They share their experiences and why they feel it is an important program. 21:00 A singer died after being bitten by a cobra onstage. Miguel and Rich ponder what their own embarrassing deaths would be. “It just honestly depends on my mood: do I want wax on my forehead or do I want a lady’s lips close to my head?” 27:25 Gwynneth Paltrow is receiving bee sting beauty therapy. Miguel has gotten his eyebrows threaded. Rich’s cousin is big into his looks and Snapchatting his life. 35:40 A Congressman claims his son misused his campaign funds to buy Steam games. Rich is former smoker and vaper. 41:45 Samsung has patented smart contacts. We ponder technology that lets us relive memories and remember our first female pop star crushes such as Shakira and Sade. “I’m gonna Scorsese the shit out of my sex scenes. That’s what I would do.” 49:45 A homemade rocket-skateboard blew up and killed a high school student. Miguel and Rich remember their own stupid high school activities. 58:40 Outro, with Rich's promise of yearly buttsnaps Thanks for listening! If you enjoyed this episode of the PopFury Podcast, please subscribe and rate us on iTunes or Stitcher!
Today, Evin Charles Anderson and Ana Nenshati cover the massive impact video is having on social media and the war that is brewing between Facebook and YouTube! They also discuss ways you can implement video strategies, through social media, to gain the best engagement! Video is EVERYWHERE! Facebook, Twitter, Instagram, YouTube, Vimeo, Snapchat, Pinterest (Yes, even Pinterest)! 300 hours of video content is posted to YouTube every minute. As for Facebook, it is generating 8 billion+ views each day. What about Snapchat? Well that has over 2 million views each day. You have to wonder if people are running Facebook on a Laptop, watching YouTube videos through a desktop and Snapchatting on their mobile devices all at the same time! By 2019, video will account for 80% of all online traffic (Cisco). This is why brands are investing huge amounts into video - especially for mobile and social. Also, social isn't just for B2C anymore! There are a plethora of social media platforms launching for specific industries that may be a huge opportunity to expand your rich! Fortune 100 companies are already on top of it with their videos exceeding blog posts. Love the podcast? Thanks! Make sure to 'Like' and Subscribe! For more information on Waverley Knobs: http://www.waverleyknobs.com Join us for the conversation! Facebook - http://www.facebook.com/waverleyknobs Twitter - http://www.twitter.com/waverleyknobs Instagram - http://www.instagram.com/waverleyknobs
Joel is the New York Times Best-Selling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time. A pioneer of the world wide web since 1995, Joel’s knack for spotting the next big thing has made him a leader in social media, iPhone apps, software development, podcasting, and more. An in-demand speaker, Joel captivates and equips audiences around the world with his unique strategies and entertaining format.
I picked up Firewatch but have only played the first day so official review will wait. I also tried explaining Snapchat to Sue.
I picked up Firewatch but have only played the first day so official review will wait. I also tried explaining Snapchat to Sue.
I picked up Firewatch but have only played the first day so official review will wait. I also tried explaining Snapchat to Sue.
Frank and Axel talk with Mariam Khan (https://twitter.com/MKhan47) about Snapchatting the 2016 State of the Union Address for ABC News (2:50), similarities to Master of None growing up in an immigrant family (17:04), pursuing her dream of being a journalist (23:20), creating a segment for Good Morning America (39:00), lightning round questions (45:30), and her excellent advice for anyone with dreams of becoming a journalist (1:02:35).
Many smart and social savvy marketers and business leaders look forward to the starting of a new year! I personally love taking the time to slow down to speed up and plan, strategize, and prioritize. Our agency, Marketing Nutz lives for helping our clients stomp random acts of marketing and help ensure every dollar spent is providing the highest return on investment possible. Digital and social marketing is changing the game. Customer experience is the new brand. It's no longer just about your logo, brand colors or fancy words crafted by a paid marketer. Instead brands must learn how to embrace real-time engagement, conversation that inspires and connects with their audiences, community, partners and stakeholders in a human way. We must think mobile first as well as customer first. We must know our customer intimately before our customer knows what they want or need from us. This can get very overwhelming to many brand leaders. It's normal to struggle in trying to keep up with the technological changes, industry leaders or even your top competitors. The only guarantee we have in this crazy tweeting, Facebook and always on, social savvy, media hungry world is change! Regardless how overwhelmed you may feel, don't fall to spammy social and digital marketing tactics. Avoid falling back to old ways, old marketing strategies and tactics that are a recipe for failure in the new always on, always connected digital and social savvy connected SnapChatting, Twittering, Instagramming, Facebook posting world. Brands can no longer hide behind fancy corporate speak and pretty brochures. Today, marketing and communication is real and raw. It's human. It's not perfect. It doesn't have time to wait until words and visuals have been perfected. Given these challenges, how do you build a brand utilizing technology and social networks that are always changing? How do you utilize social media and digital marketing to establish thought leadership, earn trust and grow your business? The truth is you must know where and how your brand is positioned in the market. You must be certain of your own intent, goals and objectives. You must have a solid plan for content, conversation and be aware of your own digital body language. You must build an integrated digital marketing platform that works when you are not working, or else wind up working 24/7/365! The choice is yours. Are you going to work smarter, not just harder? Or are you going to keep running in the social and digital hamster wheel and wondering why you lack real business results. It's time you get off the chasing shiny object train. It's time you quit trying to be first on every social platform ever launched on planet earth. It's time you learn, and invest in the solid foundational elements that will help you build a brand online that will deliver real and measurable results for the short, medium and long term. Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of the Social Zoom Factor podcast for 8 foundational elements to build your social and digital brand upon in 2016. Show Notes / Blog Post for this Episode - http://www.socialzoomfactor.com/195 Audience Analysis Worksheet: http://www.socialzoomfactor.com/audience 105 Factors Digital Body Language Impacting Your Personal & Biz Brand: http://www.socialzoomfactor.com/digitalme In this 20 minute podcast you will learn: 8 foundational elements to build your brand using social media and digital marketing Why you must decide first how you want to position your brand in the larger ecosystem Why intent is so important in the online, social and digital world How intent drives behavior, and how behavior determines how people perceive your brand The importance of content and conversation in building your brand platform and perception Why your brand is so much more than just your logo, brand colors and fancy corporate speak Why you should build an integrated platform that works even when you are not working Importance of understanding the impact of your strategies and tactics and how to set goals that will help you achieve your business objectives Why customer experience is your brand
This week on A Waste of Time with ItsTheReal, we welcome internet hip-hop notables Brittany Sky and Ashley Outrageous to the Upper West Side! We discuss how Kendrick Lamar and TDE were instrumental in their careers, the legitimacy (?) of palm readers, and their infamous trip to Dubai. We talk DJing, Snapchatting, sand sliding, and hoverboarding, as well as first concerts, Halloween, dictures, and much more! See acast.com/privacy for privacy and opt-out information.
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job
In Find Your Dream Job, Episode 005, the Mac's List team shared the the importance of keeping up-to-date on new social media tools. In this special bonus clip, we discuss one of the newer platforms in social media: Snapchat. Once a domain solely for intrepid youth, Snapchat is now increasingly being adopted by companies and professionals. Cecilia Bianco shares one example of how a nonprofit, DoSomething.org, uses Snapchat, to connect with a younger audience and build a support base. Do you have a question you'd like us to answer on a future episode? Please send your questions to Cecilia Bianco, Mac's List Community Manager at cecilia@macslist.org. If you have a job-hunting or career development resource resource you'd like to share, please contact Ben Forstag, Mac's List Managing Director at ben@macslist.org. Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support! -- FULL TRANSCRIPT: Ben Forstag: Hi, Cecilia. Today, we were talking about different social media platforms and the topic of Snapchat came up, and maybe I am outing myself as an old guy who doesn't get it, but I really don’t understand the value of Snapchat. I understand how it works, that the pictures self delete, but how could a professional or an organization use this to an effective end? Cecilia Bianco: Yeah, definitely. A lot of organizations are actually using it effectively, and one non-profit in particular has done some really cool things with it. It's called DoSomething.org, and it was Valentine's Day, and they were Snapchatting throughout the day and all of their Snapchats culminated in this live event, and they used Snapchat to get people to come to the event. It's just another way to engage with your fans and if you grow a large audience base on Snapchat, if your audience is in that age group where everyone's on Snapchat, it’s a great way to engage with them and you can do really cool things, like have an all-day online event, and then bring it in person. It's just a new creative way to do something for your fans. Mac Prichard: The reason organizations are going to that platform is because that's where their audience is, essentially. Cecilia Bianco: Yeah, I think that's definitely true. Probably from 13 to 23, everyone’s on it. I'm on it, and I don't even know why, but I know I follow a lot of organizations and I can see what they're doing, what campaigns they're working on, and it’s a very personal approach, I think, to social media. Ben Forstag: Hey, Mac? Thirteen to 23, I'm not in that demographic group. Mac Prichard: Neither am I, but I think a lot of our listeners want to work with young people and they want to work with organizations that are involved, or help and serve young people, and I think it may be a different platform, but the principle's the same, whether it's Facebook or Snapchat. If the employers you want to hire you are in that world, it’s to your advantage to be there. Cecilia Bianco: Yeah. Ben Forstag: You go where the market is. Mac Prichard: Exactly, and you don’t have to be 13 to 23 to want to work with young people. There are lots of people my age or younger or older who want to do that kind of work, and being on Snapchat could help them build relationships. Cecilia Bianco: Yeah, it's probably more like 13 to 30, actually, just to correct myself, because I’m thinking of my sisters and my cousins, and they're in their 30s. They'd be offended if they heard me say 23, so 13 to 30. Ben Forstag: Unfortunately, I still don’t fall in that demographic group! But thanks for clearing that up for me.
Albert Hammond, Jr. is here for you. The Strokes guitarist is prepping an excellent new solo album (Momentary Masters, out July 31) and hopped on the Alt In Our Stars podcast ready to give advice. Topics included (but were not limited to) Snapchatting, scuba diving, men’s fashion, and how to get him to talk to talk to you on Twitter. For the record he now knows that being called “dad” is a good thing. See acast.com/privacy for privacy and opt-out information.
With every photo, every status, every thought we share and memory we hold onto in some form or another, we document our lives. But why do we do it and who is it really for — ourselves, or for everyone else? In this episode of PROXY, we try to identify the difference between documenting your life and simply living it, and if they're really any different at all. In This Episode¦ Telling Your Story Why Sidney started Snapchatting and vlogging Casey Neistat — Fat and Lazy Documenting your life before modern social media (3:11) The unexpected value of putting yourself out there (5:03) How the internet has transformed our perception of documenting our lives (6:12) From Xanga to Snapchat For Your Eyes Only? How having an audience can change your narrative and how you document your life (8:27) Why document your life if you choose to keep it to yourself? (9:22) The middle-ground between for yourself only and for the entire online world (10:33) Bernard's take on the private end of the spectrum (11:00) By documenting the moment to remember it for later, are we missing out on experiencing it in the now? (12:06) Sidney on why technology might not play as big a part as you'd think (12:41) Memories for yourself, or validation from others? (15:48) Some Things Are Better Left Unpublished The anti-social forms of documentation (17:17) Examples (not mentioned): Goodreads, MyFitnessPal, Fitocracy, a physical diary, etc. Bernard on why he quit social media (18:34) From Bernard's personal blog: Shedding Some Light on Going Dark How to focus on yourself when you're sharing for everyone else (21:08) A Society of Storytellers A simple hypothesis as to why everyone is documenting (22:05) Why this isn't new and we shouldn't be surprised Sidney's advice on how to find your voice and the story you should be telling (22:47) Bernard's final word of caution as someone who's been there (23:15) At the end of the day, this is what it's all about (25:16) Subscribe on iTunesListen on SoundCloudTheme Music by Gila Monsta
Cody keeps it real in an radio ad for Scutify.
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