Podcast appearances and mentions of mike filsaime

Welcome to another episode of How I Discovered My Gift with yours truly, David D. Simons. I am honored and delightedand my excited is excitedfor this interview with the Godfather of Marketing, Rich Schefren. Were talking real history here, folks. Rich is the renowned entrepreneur and business strategist who took Agora Financial from 220 million to 1.25 billion in just one year, invented the automated webinar, popularized the VSL, created the lead magnet concept, and was the very first business coach online. Thats rightwere talking about the guy who coached Russell Brunson, Mike Filsaime, Ryan Deiss, Todd Brown, Frank Kern, and so many more.In this conversation, well explore everything from Richs childhoodyes, that includes running with the mafia back in high schoolto how he pinpointed his unique gifts and turned them into unstoppable fuel for success. As Rich says, I wasnt really sure what my gifts were when I was younger but those early experiences set me up for who I am today.So, settle in, grab your favorite note-taking tool, and get ready for a deep dive into gift discovery, business wisdom, and the game-changing insights that propelled Rich to legendary status in the marketing world. Youre in for a treat!

Welcome to another episode of How I Discovered My Gift with yours truly, David D. Simons. I am honored and delightedand my excited is excitedfor this interview with the Godfather of Marketing, Rich Schefren. Were talking real history here, folks. Rich is the renowned entrepreneur and business strategist who took Agora Financial from 220 million to 1.25 billion in just one year, invented the automated webinar, popularized the VSL, created the lead magnet concept, and was the very first business coach online. Thats rightwere talking about the guy who coached Russell Brunson, Mike Filsaime, Ryan Deiss, Todd Brown, Frank Kern, and so many more.In this conversation, well explore everything from Richs childhoodyes, that includes running with the mafia back in high schoolto how he pinpointed his unique gifts and turned them into unstoppable fuel for success. As Rich says, I wasnt really sure what my gifts were when I was younger but those early experiences set me up for who I am today.So, settle in, grab your favorite note-taking tool, and get ready for a deep dive into gift discovery, business wisdom, and the game-changing insights that propelled Rich to legendary status in the marketing world. Youre in for a treat!

In 2021 I sat down with Mike Filsaime for an open and honest chat about his entire journey from working in the motor trade to becomeing a giant in our industry to then start his multi million dollar emire with Groove Digital LLC.This will be the first of our "SPOTLIGHT" series where I re-share previous interviews and episodes with powerful content. Get 14 Days 100% free access to the Gold Mastermind - https://www.iServeFirst.com/ (import all five magic traffic funnels to create your evergreen free traffic sales machine)Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Welcome back to The Art of Making Things Happen with Steve Sims! Today we have an extraordinary guest, Mike Filsaime, a true veteran in digital marketing and a revolutionary in the online software industry. Buckle up as Mike takes us on a ride through his incredible journey from the car sales floor to the forefront of online marketing, long before the rise of Facebook and MySpace.   In this episode, Mike dives deep into his ambitious endeavors, including the development of Groove, a sophisticated platform offering revolutionary e-commerce and AI components, designed to challenge the likes of ClickFunnels and Shopify. Discover the unique story behind Groove's domain – Groove CM – where "customers matter" is not just a tagline but a driving force. Mike also gives us an insider's look at his evolution from co-founding software staples like Butterfly Marketing and Paydotcom to his latest decision to turn down a billion-dollar offer, all in pursuit of building something truly special without the influences of venture capital. Prepare to be captivated by a discussion that emphasizes the importance of being in the 'right room,' where connections like John Reese and Jeff Walker catalyze growth. Understand the significant difference between manipulation and persuasion in sales, and learn how psychology and customer motivation are the key to crafting compelling offers. And if that's not exciting enough, Mike shares the origin story of the renowned marketerscruise.com and anticipates the future of his company, Groove Digital. Aside from business, we'll touch on Mike's approach to privacy, his aversion to the pitfalls of social media algorithms, and why he believes in making an impact through intellectual property over online visibility. So get ready for a masterclass on disruption, connection, and growth from one of the industry's best. Come along as we explore the essence of what it takes to be a successful entrepreneur in the ever-changing digital landscape, with the one and only Mike Filsaime on The Art of Making Things Happen. Let's dive in!

Robert talks with Tom Beal who is known worldwide as The Simplifier. He helps you reach your next level, regardless of obstacles or roadblocks that have prevented you from breaking through the plateau you've reached, up to this point."Success is easy...like Marine Corps Boot Camp!" Tom assists you in understanding that it doesn't matter where you came from or where you may be right now; there are steps you can take TODAY which can lead you to fulfilling your dreams, personally & professionally.After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare...Tom Beal was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), working side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years, from 2011-2013. Since then he travels the world sharing strategies to assist clients in simplifying their lives and results, and produces a lot of valuable content on several social media platforms regularly as well. http://tombeal.com

Revolutionizing Digital Marketing: Unveiling Groove.ai's Groundbreaking Platform. The launch of Groove.ai, led by Mike Filsaime, introduces an AI-powered solution that addresses content creation and website development hurdles, promising to transform the landscape of digital marketing. For more information including the lifetime access deal, visit: https://whitebearers.com White Bearers City: Half-way Tree Address: Gordon Town Website https://whitebearers.com Phone +1 876 235 3595 Email whitebearers@gmail.com

Watch the entire interview - https://youtu.be/kh2bs0LZ-QMFind out more about Groove Ai and get the full demo - https://tripfunnels.com/aiIf you are tired of paying for ads that do not deliver and you need to reach a super targeted audience driving them direct to your products and services with free targeted evergreen traffic on Google & Youtube, then our Gold membership is designed specifically to help you get results fast and start claiming your first free Google ads.Head over to https://www.iServeFirst.com to get a two week free trial.

With Groove.ai from Mike Filsaime, you have everything you need to scale your marketing efforts, create more content, and grow your business! Find out more at: https://muncheye.com/mike-filsaime-groove-ai MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website https://muncheye.com/ Phone +1-302-261-5332 Email support@ampifire.com

Muncheye unveils Mike Filsaime's Groove AI, a transformative digital marketing tool. Harnessing advanced AI and NLP, it optimizes content creation, offers deep insights, and streamlines tasks. Elevate campaigns and engage customers effectively. More info at : https://muncheye.com/mike-filsaime-groove-ai MindQuo LTDDBA Muncheye City: London Address: Harwood Road Website https://muncheye.com Phone +1-302-261-5332 Email support@muncheye.com

Welcome to Episode 97 of the Make Your Mark Podcast! In this captivating episode, join host Kay Suthar as she delves into the extraordinary life story of Tom Beal. From humble beginnings as the child of teenage parents in a tumultuous environment, Tom defied the odds and achieved remarkable success. Tune in as Tom reveals his journey from becoming a national bicycle champion to excelling in the Marine Corps and emerging as a top performer in sales organizations. Discover how he transformed his experiences into a mission of empowering others through coaching and seminars.Here's a breakdown of what to expect in this episode:Embracing chaos and using it as a fuel for successNear-Death Experience and Perspective ShiftFinding Purpose Without Near-Death ExperiencesMaking the Most of Limited TimeOvercoming Limiting Beliefs and Seeking GuidanceAnd so much more!About Tom Beal: After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare. Tom was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years, from 2011-2013, and training thousands around the world since then on live stages and high level masterminds.Check Tom Beal on…YouTube: https://www.youtube.com/@TomBeal2Instagram: https://www.instagram.com/tombeal1/?hl=enLinkedIn: https://www.linkedin.com/in/tombeal/If you feel stressed out, and unable to enjoy the success you've built, or simply want to bring your results to a whole new level, go access the FREE resources available such as his podcast, app, YouTube channel, and Success Intake Form at: http://tombeal.comConnect with Kay Suthar!Website: https://makeyourmarkagency.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast agency: https://makeyourmarkagency.com/For more info, please feel free to email me at kay@makeyourmarkagency.com

Episode #305: Discover the hidden synergy between AI and Entrepreneurship in this mind-expanding conversation with the digital marketing guru himself, Mike Filsaime. Dive deep into the labyrinth of an entrepreneur's mind as Mike shares his unique perspective on how to leverage Artificial Intelligence for business growth. In an era where technology is constantly reshaping the entrepreneurial landscape, understanding and embracing AI could be the game changer you've been seeking.In this episode, Mike doesn't just talk about AI, he takes you on a journey through the mindset required to harness its power. Learn how to shatter self-imposed boundaries and cultivate a mindset of unlimited potential. This is more than a mere discussion; it's a transformational experience designed to inspire, motivate, and empower you to create your own trailblazing success story.Buckle up for an hour of wisdom-packed insights that will challenge your beliefs about what's possible in the entrepreneurial world. If you've ever dreamed of taking your business to the next level, this episode is the push you've been waiting for. Listen in, stay engaged, and let Mike's revolutionary vision fuel your entrepreneurial spirit. Ignite your journey towards achieving the unthinkable. This isn't just a podcast; it's a ticket to your future.Remember, the future belongs to those who believe in the beauty of their dreams. Listen, learn, and step into the future with Mike Filsaime.If this episode resonates with you, share it with your tribe. Spread the knowledge, spark the revolution!Bio:Mike Filsaime is known as the Michael Jordan of Internet Marketing. The over-the-top expert on funnels, in front of, and behind the scenes! Mike holds the distinction of doing more Million Dollar launches for more brands than any marketer.  Mike is now the CEO and Co-Founder of prestigious GrooveDigital. GrooveDigital™ is the fastest growing software platform for digital and e-commerce marketers. With over 450,000 users adopting the platform within the first year alone, Groove.cm CRM and GrooveFunnels™ website and funnel builder is the No. 1 Landing Page and Marketing Funnel Builder on the planet!Contact Mike:Website: http://groove.cmWebsite: https://mikefilsaime.comYouTube: https://www.youtube.com/channel/UCDjO_whAitBMCFUb6EJZO_gFacebook: https://www.facebook.com/mikefilsaimeLinkedIn: https://www.linkedin.com/in/mikefilsaime

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Daven Michaels is the Founder of the Virtual Entrepreneurs Association and CEO of 123 Employee. He is also a Business Success Builder, Marketing Maestro, Outsourcing, Virtual Team Building Expert, and Global Lifestyle Entrepreneur. He has been an entrepreneur since the age of 15, that's over 30 years now. During this time, he stumbled across a business formula that he used to turn multiple diverse business ventures into extremely successful businesses, including a few multiple-million dollar home runs. If you're an #Entrepreneur and you are working on shit that you really shouldn't, you should reach out to Daven Michaels by visiting his website at http://123employee.com/ or through https://www.linkedin.com/in/davenmichaels/. Randall Englund is the owner of Englund Project Management Consultancy. He is a project management instructor and seminar leader at Northeastern University College of Professional Studies and Project Management Institute. He conducts project management consulting and training services for project managers, as well as executives and project teams. He is focused on helping his clients get the executive support they need and establishing a better environment for them to achieve the success they need. If you're a project manager and you're not getting the executive support you need to be successful with #ProjectManagement, consider reaching out to Randall Englund on his website https://englundpmc.com/ or http://aha.pub/RandallEnglund. Bret Ridgway is an author, speaker, information marketer, and co-founder of Speaker Fulfillment Services. He has nearly 25 years of experience behind the scenes and has seen what works and what doesn't as their company grew at the request of industry colleagues who understood the need for a trusted fulfillment partner. He helps authors, speakers, and information marketers take their businesses to the next level by handling product production and order fulfillment. He's been blessed to work with great information marketers like Mike Filsaime, Armand Morin, Ryan Deiss, Perry Marshall, Joel Bauer, Greg Poulos, Dr. Brad Nelson, Will Craig, Jay Shetty, Suzanne Evans, and hundreds among others worldwide. If you're still doing $10-an-hour tasks like order fulfillment, consider reaching out to Bret Ridgway via https://www.linkedin.com/in/bret-ridgway-order-fulfillment-a987002/ and email SpeakerFulfillmentServices@SpeakerFulfillmentServices.com. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

TOM BEAL  has overcome much adversity to reach the top in numerous unrelated fields and endeavors.Today he shares tips, strategies, and secrets on how people can design and create a joyous worthwhile life full of passion, purpose, and love, regardless of where they may be right now.Mentioned during this episode (not in chronological order):- ZIG ZIGLAR- TONY ROBBINS- BRAIN TRACY- JAY ABRAHAM- JOE POLISH- JOE VITALE- NIGHTINGALE-CONTANT- GOALS- GOAL SETTING- MOTIVATION- PERSONAL MOTIVATION- JIM RHON- HEALTH- FINANCES- RELATIONSHIPS- SCIENCE OF GETTING RICH (book)- THINK AND GROW RICH (book)- MAKE TODAY GREAT- MARY KAY- MLM- HOUR OF POWER- STOIC PHILOSOPHY- MEMENTO MORI- JEFFREY GITOMER- GRANT CARDONE- EARL NIGHTINGALE- THE STRANGEST SECRET (audio recording)- THE SECRET (movie)- DIVORCE- JOHNNY DEPP- MIKE FILSAIME- RUSSELL BRUNSONBack story:Tom Beal was born to teenagers, grew up around 4 divorces and 6 marriages between his parents, went to 9 different schools by 8th grade, and went on to become a National Bicycle Champion, Honor Graduate from United States Marine Corps Boot Camp at Parris Island South Carolina, 3 Meritorious Promotions while in the USMC, #1 in 5 separate sales organizations, assisted in producing $10's of millions in online sales while working as Vice President of Marketing for Mike Filsaime (2006-2011), and President of Strategic Profits for Rich Schefren (2011-2013).He has spoken in front of thousands of entrepreneurs, and has touched countless lives from his intriguing posts on social media.Tom Beal's personal blog is at:https://tombeal.comTom Beal's podcast is at:https://maketodaygreat.com

Mike Filsaime is the CEO of Groove Digital, one of the fastest-growing software platforms for digital and e-commerce marketers. As an online marketing expert, educator, and consultant, Mike claims to have done more $1M launches than any other marketer in history. In this episode, Mike shares his journey from college dropout to launching, managing, and scaling SaaS companies that have done over $175M in sales. He talks about the pros and cons of different pricing strategies, his process for increasing the lifetime value of a customer, and how his approach to running companies has changed after multiple successful exits. You'll also hear Mike's “best tip” regarding products and offers, what he views as “the 2 most powerful things in marketing,” and his main focus when it comes to scaling. Key Takeaways with Mike Filsaime Lifetime access vs. ongoing subscription pricing and how each can affect the lifetime value of a customer. How does a consumer's mindset change when buying a product vs. buying an offer? The value Mike sees in the freemium model and how to optimize it. The metric Mike is currently focused on for scaling. How Mike leverages and evaluates open-source platforms to make SaaS development easier. How marrying multiple pricing models can increase the lifetime value of a company. The equation Mike calculates when running paid ads. Mike's early entry into the SaaS space and how he believes consumer preferences have changed as the space evolves. Weighing work against retirement and finding purpose after achieving financial goals. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Interview with Author and Speaker Bret Ridgway Helping Business Owners Start Their Speaking Career #Speaker #Author #Consultant #BretRidgway Hi, and welcome to the show! On today's show I have the pleasure of welcoming best-selling author, speaker and consultant, Mr. Bret Ridgway to talk about key mistakes speakers and authors make when trying to build a speaking business and monetize their books. As a 7-time author, Bret works with speakers, authors and information marketers. He is a frequent guest on podcasts, virtual summits and conferences on subjects related to the book and speaking industries. Bret is the founder of Get. Ship. Done. Along with other brands that serve the speaker, author and information marketer niches, and he's had the opportunity to serve many of the biggest names in the speaking and information marketing worlds, including Ryan Deiss, Joe Polish and Mike Filsaime to name a few. This is an insightful, content-rich call that reveals many of Bret's life experiences that led him to become a recognized and highly successful professional in his field. So, if you want to learn how to become a public speaker, write your own book or leverage the power of information marketing, then this call is for you! If you're a successful business owner, and you want to learn more about the topics discussed, or you want to contact Bret directly, click the link below. Disclosure of Material Connection: This is a “sponsored post.” My Future Business is disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Aprendizajes de genios35 Aprendizajes de expertos en negocios onlineMe he visto decenas de vídeos de los mayores expertos del marketing digital y he recopilado las mayores lecciones. Russell Brunson y Dean Graziosi, Rich Schefren, Jeff Walker, Mike FIlsaime, Roland Fraiser y Ryan Deiss, Neil Patel y Eric Siu1. Sé transparente. Cuenta errores y éxitos. Si te pasa algo que te da vergüenza podrías contarlo.2. Solo un embudo. Foco. Puedes optimizar. 3. Céntrate en lo que te da dinero. 4. Especialízate en un sector y un público 5. Busca crear un negocio sencillo. 6. No necesitas crecer tanto. Pero si quieres hacerlo debes saber que no eres imprescindible. Puedes enseñar a la gente. 7. Tus vulnerabilidades pueden convertirse en tus fortalezas ya que ayudan a conectar con personas que tengan ese problema 8. Ama lo que vendes realmente9. Si no haces marketing por muy bueno que sea no se va a vender10. Trata de fijarte en tu instinto. 11. Conoce bien a tu cliente ideal. Pregúntales qué quieren realmente. 12. El email marketing es el canal con mayor retorno de la inversión y está creciendo de nuevo más que nunca. Pero no mandando una newsletter con promociones y una plantilla. Piensa que se abre en el móvil. Texto plano. Esto es mío. Diario. Nada de imágenes no logos. 13. Compra las empresas que necesitas y es la mejor forma de crecer (sin gastar tu dinero) Imagino que con inversores o préstamos.14. Piensa antes qué quieres. Debes sacrificar cosas. Por ejemplo si ahora estás contento no tienes porqué querer pasar de 5 cifras a 7.15. Muchas veces un negocio es más rentable cuando es más pequeño.16. Estructura el negocio para poder venderlo.17. Tenemos herramientas increíbles ahora para vender de forma fácil.18. Piensa en cómo aportar valor siempre.19. Para empezar a crear un negocio online la forma más efectiva y simple es crear una web para que la gente se apunte a tu lista de email y vender por email.20. Lanza herramienta gratuita en lugar de contenidos gratis ya que ha caído la popularidad. https://codecanyon.net/ puedes comprar herramientas y ponerlas en tu web y reclamarla como propia. Eso le funcionó a Neil Petel. ¿Ahora sigue?21. El modelo feemium con herramienta donde la gente está acostumbrada en pagar ganas tráfico sin depender de otras fuentes.22. Haz directos23. Busca en Twitter gente que habla sobre herramientas de la competencia y enséñales la tuya.24. En Marketing de contenidos también hay que hacer marketing.25. Debes crear algo fresco y nuevo y con diseño bonito.26. EAT. Expertos se clasifican mejor. (Estrategias growth bastante cutres y rastreras.)27. Empieza con lo que se te dé bien. Texto, audio, vídeo.28. Luego diversifica para no depender.29. Hazlo porque aprendes. No te centres solo en ingresos. Fíjate en que la gente te diga que les gusta.30. Crear un podcast diario es de las mejores estrategias de tráfico en la actualidad.31. Empieza a haber mucho dinero. Se compran podcasts.32. Usa tu lista de email para promocionar tu podcast33. Linkedin es buena opción para crear vídeo o directo. Hay poca gente. Haz preguntas y responde.34. Boca a boca estrategia muy potente35. Reutiliza tu contenido en todas las redesLo promociona Miquel BaixasRich Schefren, Jeff WalkerEntrevista 1Los secretos para que un embudo de venta online tenga éxitoRussell Brunson y Dean GraziosiEntrevista 2Cómo conseguir grandes resultados con las estrategias más aburridasJeff Walker, Mike FIlsaime, Roland Fraiser y Ryan DeissEntrevista 3El efecto bola de nieve para construir un negocio escalableNeil Patel y Eric Siuhttps://www.weback.io/Veo entrevistas de Genios Estrategas: https://www.weback.io/gye_v1https://www.weback.io/gye_v2https://www.weback.io/gye_v3Ideas muy interesantes y he resumido todos los aprendizajes en este episodioVenden por 197€ entrevistas. ¿En serio? Tenemos miles de entrevistas gratis en YouTube y podcasts y ¿hay gente que paga por más entrevistas que dicen lo mismo?Euge deja grupo Helix: https://www.youtube.com/watch?v=r9s7lyNEaoISe había asociado con Antonio G y Miquel BaixasMe doy cuenta que son mayores...SEMANA:- Creo tabla comparativa precios herramientas email marketing https://borjagiron.com/mejores-herramientas-email-marketing/- Artículo weekmen: https://weekmen.com/mejores-destinos-espana-visitar/- Creo vídeo opinión WIX: https://www.youtube.com/watch?app=desktop&v=FzR7hUfSij8- Actualizo Youmoney your life. - Voces y textos IA. - Respondo comentarios sobre Google Adsense en https://borjagiron.com/google-adsense/- Parece que barbacoas.online no funcionaba tan bien ya que han añadido anuncios de Google Adsense y no han actualizado en el último año.- He pasado el Covid de nuevo- Canal Euge Oller: https://www.youtube.com/c/EugeOller- Veo Seminario Fénix de Brian Tracy https://youtube.com/playlist?list=PLZbpgJQgyqpqOUlNVfe51eiVP1bkusuYgBien pero meten Ley de la atracción después de meter leyes científicas. Y meten a dios... Además de ciertas palabras machistas. Grabado en los 70.- Patrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com Newsletter Privada: https://borjagiron.com/newsletter

Ep #151 - In today's podcast episode, I'm joined by Tom Beal, a man who is a case study in resilience and overcoming adversity. Tom was born to teenage parents and lived through four divorces and six marriages while being raised on welfare. By the eighth grade, he was attending his ninth different school. In spite of his personal challenges (and even a near death experience), Tom has transformed his struggles into becoming a speaker, author, podcasters, and entrepreneur dedicated to living a life of gratitude and helping others live more fulfilled lives. Additionally, he became a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, the recipient of three meritorious promotions in four years while in the Marine Corps, #1 in five sales organizations, publisher of The North Carolina Home Book, and president of Kelly Media, Inc. (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren from 2011-2013. Tom now shares tips, strategies, and secrets to teach others how to create a joyous life full of passion, purpose, and love. He has become known as "The Simplifier" and a mentor to mentors because of his experience in helping people. Through his iOS and Android app, appropriately called "The Simplifier," people can access Tom's virtual trainings to help them maximize the value of their lives.   Learn More About Tom Beal: Download the Simplifier app for iOS and Android App: http://YouAreNotDeadYet.com Get Tom Beal's book, "I'm Gonna Fight This Cancer," on Amazon at: https://www.amazon.com/Tom-Beal/e/B009DPT6N0%3F Access all of Tom Beal's website and social media links: http://TomBeal.com Listen to the "Make Today Great!" podcast: https://open.spotify.com/show/7p62TKujn7oLyyhMTsmhgm Connect with Tom Beal on LinkedIn: https://www.linkedin.com/in/tombeal/   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com  

In this episode, Tom Beal, an advisor and coach, talks about attaining success by learning to thrive through adversity. He is a crisis strategist who helps unfulfilled successful individuals get back on their feet. He ignites their burning desire to work and be triumphant whilst keeping what gives them joy and fulfillment. He is the publisher of The North Carolina Home Book, and President of Kelly-Media, Inc. (a Jim Kelly – NFL HOF QB company), along with Mike Filsaime from 2006 to 2011, raking in over $20 million in revenue, and the President of Strategic Profits for Rich Schefren for 2.5 years, from 2011 to 2013. If you are a highly successful miserable individual, it is best to reach out to Tom Beal via his website at http://thesimplifier.com/ or through his profile at https://www.linkedin.com/in/tombeal/.Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Your podcast is a powerful marketing tool for your business. It sits at the top of the funnel to bring people into your world and start them on the sales journey. You simply need to build it properly. The whole process of a funnel doesn't need to be confusing. In this episode, learn to create your listener path to use your podcast to attract high-ticket clients. As we go through this, I want to give you a free resource. Mike Filsaime is doing a special Free MasterClass this week that shows you The Single Best Way to Beat Inflation and Skyrocket Your Income While Avoiding Hundreds of Hours of Blood, Sweat and Tears of Frustration. He'll show you how to get a complete set of tools so you too can "do wonderful things." He believes in people. So, his company has a ".cm" domain. Why? Well as he says: "Dot C M because Customers Matter." Here's what you can expect when you attend this MasterClass: EXPOSED: How the old, clunky, expensive, and outdated platforms you use to run your online business are not optimized to squeeze every ethical penny out of your marketing funnel. When you realize how much money you're leaving on the table it may instantly make you sick, and we expose this on this special master class! Revealed: The 18 areas in your company where you are flushing money down the toilet and how you can fix that overnight! Uncover a Platform with a powerful A.I. system that plays detective to find where affiliate fraud is happening in your business. We will show you how this one Fraud Alert system saves over 15% and tens of thousands of dollars a month on affiliate payouts. And how you can have access to this A.I. detective software for FREE! Discover the shockingly simple online sales platform that is faster and easier to use than the current solutions most online business users are struggling with. Why you can give up monthly fees and expensive continuity payments that often drown a new business before it's ready to launch. How to quickly create a 6-figure business even if you don't have any product, and without the hassle of inventory or packing and shipping boxes yourself. Four powerful opportunities for you to dominate the search engines with your branded web presence Mind-blowing powerful case studies of insanely profitable businesses you can clone instantly for your business starting today! How To Make Your Web Pages Load Faster, Convert Better, and Simplify Your Life… This is a MasterClass you don't want to miss. Save your seat, and register today at www.PodcastTalentCoach.com/Groove. This training is amazing. Set aside some time and get ready to take a ton of notes. Let's get rid of some of the confusion around funnels. WHAT IS A FUNNEL A purchase funnel is basically your customer's journey with you. First, your listener becomes familiar with you. Then, the listener decides if they like you and trust you. If you spend quality time building rapport with your podcast, your listener might decide to buy something from you. The success with their initial purchase combined with your time nurturing the relationship, your listener decides to go all in with your high end product. In 1898, Elias St. Elmo Lewis created a model highlighting the stages of a customer's relationship with a business. This model can be used with your podcast as well. St. Elmo Lewis called it the "AIDA" model. It describes 4 stages every prospect encounters as they take the sales journey. "AIDA" stands for: Awareness Interest Desire Action At the Awareness stage, prospects become aware that they have a problem and that a solution exists. This is where you focus your podcast content. The prospect then becomes interested in a few products or services as the potential solution for them. This is your podcast call to action. The next step is desire. This is where the prospect evaluates a particular solution. Finally, they take action and decide whether or not to buy. A conversion funnel is similar to a purchase funnel. Conversion funnel is the term used to describe the course a consumer follows online. Both of these are described as a funnel, because fewer and fewer people make it to each stage, like an upside down triangle. For instance, at the desire stage a portion of the prospects will decide your solution isn't right for them. Therefore, fewer people move through the funnel to the next stage. YOUR PODCAST So, how can you build a funnel with your podcast? First, you need to get in front of new potential listeners. This is phase 1 of Awareness. This is how people get to know you exist. Next, your podcast demonstrates what you know and what you're all about. This is phase 2 for you. This is where people decide if you are right for them. It is about building rapport and qualifying your listeners. Phase 3 is desire. You create desire by offering them additional help. Show them what you do and then how they can get more of this. This step is educating your listener on your solution. In phase 3 you would offer them a free resource in exchange for their name and e-mail address. This could be a report, checklist, or some other piece of value. You talk about it on your show and encourage them to take the next step in the funnel. This free resource is typically referred to as a lead magnet. It is designed to attract leads for you. If you want a list of 21 lead magnet ideas, get it at www.PodcastTalentCoach.com/magnet. To complete step 3, you need a landing page builder and a way to deliver your free resource. This is what resources like ClickFunnels, LeadPages and GroovePages will do for you. ClickFunnels and LeadPages will cost you a monthly fee. Or, you can get GroovePages along with 17 other tools to build your business. See the training at www.PodcastTalentCoach.com/groove. GroovePages is a full page and funnel builder. This will allow you to build brand websites with full navigation. Sell your products with 1-click upsells. With Groove, you even get custom domains, free bandwidth and hosting. It comes with free upsells, downsells and order bumps to help boost your sales. You can actually buy the entire platform, all 18 different apps, for one price and own it for life. However, the deal is going away at the end of the month. Then, it will be $399 a month. It is a no-brainer to get Groove for one price and own it for life. But, you probably want to see how it works. That's what the training is all about. It is only available this week at www.PodcastTalentCoach.com/Groove. Don't miss it. BUILD THE RELATIONSHIP You now have your listener's e-mail address and a way to communicate with her on a regular basis. You can continue to build the relationship using the great content on your podcast and the value you provide in your e-mail. If she loves what you've given her for free, she may take that next step. That is phase 4. This is where they buy what you're selling. This could be your e-book, course, product, service or something else. This is where resources like SamCart, Shopify and GrooveSell come into play. Again, you can pay a monthly fee for SamCart or Shopify. Or, you can get GrooveSell for life as part of Groove. Just one flat price and own it for life at www.PodcastTalentCoach.com/Groove. GrooveSell is a complete and robust shopping cart and affiliate program. It is content delivery made easy. You also get great analytics and data. GrooveAffiliate gives you a complete affiliate system. This allows you to connect with others and help sell each others stuff for an affiliate commission. Even if you don't have anything to sell, you can sell affiliate products and make money. There is GrooveAffiliate Marketplace to help you sell products from other experts and make money. Just like I do here with Groove. You can own these tools for life for a limited time. At the beginning of September, Groove will be $399 per month. If you get in now, you get lifetime accounts to all 18 Groove apps, like GroovePages, GrooveSell and GrooveAffiliate. No future payment ever required. This is how you use your podcast to move your prospects through your funnel. Now, you can add additional layers. But get these pieces to get started. GROOVE This Groove opportunity allows you to get an account for life with no future payments. You can also get unlimited contacts with GrooveMail if you get in before the end of August. GroovePages is an incredibly powerful funnel builder. You also get full access to GrooveMail and GrooveKart and the other apps they will be releasing soon. Just check out the free training to see how you can use Groove to beat inflation and skyrocket your income while avoiding hundreds of hours of blood, sweat and tears of frustration. Just visit www.PodcastTalentCoach.com/Groove. The free training goes away at the end of the month. Watch it today. You can get lifetime access to the entire Groove suite. This is amazing. It includes GrooveMail, GrooveMember, GrooveVideo, GrooveKart, GrooveWebinar, GrooveCalendar and so much more. But, the lifetime deal is going away at the end of August. Groove is coming out of beta and making it's debut to the world. It will be $399 per month. But you can own it for life if you act now. You can get full access for a one-time payment and never pay a monthly fee. They are just rolling it out with a big launch. Buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/Groove. GrooveMail is powerful, automated, behavioral-based email marketing system based on tagging. This allows you to send e-mail to all of those fans who gave you their e-mail address for your great resource. This is similar to ActiveCampaign or Aweber without the monthly fees. You can build a membership site with GrooveMember. This would be like Kajabi. Except you aren't paying the monthly fee when you buy it outright. Vimeo is a great tool to host your marketing and course videos. You can do that with GrooveVideo. It is powerful video marketing built right into the platform. Are you paying monthly for Zoom or GoToWebinar? You can save that fee. GrooveWebinar is a webinar platform built right into Groove. OTHER FEATURES How do you schedule your meetings? If you are like me, you've probably been using something like Calendly. Well, GrooveCalendar is part of Groove. It is a powerful scheduling system built right in. There is also GrooveStream, similar to StreamYard that will allow you to live stream. You get help desk software with GrooveDesk. Now, they are still building out more features. Still putting the finishing touches on them. But they are all coming. You can buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Just watch the training to see how it all works. Visit www.PodcastTalentCoach.com/Groove. If you added up all of the monthly payments you would be making for all of these third party applications, you would be spending over $29,000 per year. Or, you can buy Groove for one flat price that is a fraction of that. It is a seriously great deal. Watch the training at www.PodcastTalentCoach.com/Groove. I would give you the price, but it keeps going up the closer they get to a full launch. Eventually, it will be a $399 monthly fee just like the other platforms. However, if you get in now you can get lifetime access for one price and never pay again. Don't snooze and let this slip by you. If you are serious about building a business around your podcast, watch the training at www.PodcastTalentCoach.com/Groove. If you have any questions about it, you can always e-mail me any time at Coach@PodcastTalentCoach.com. This is a no-brainer once you watch the training at www.PodcastTalentCoach.com/Groove. The training is available this week and the deal disappears at the end of the month. Don't wait. Jump in now. Thanks again for being here. Have a great week.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Tom Beal is an advisor and coach. He is a crisis strategist who helps unfulfilled successful individuals get back on their feet. He ignites their burning desire to work and be triumphant whilst keeping what gives them joy and fulfillment. He is a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years whilst in the Marine Corps, and #1 in 5 sales organizations. He is the publisher of The North Carolina Home Book, and President of Kelly-Media, Inc. (a Jim Kelly – NFL HOF QB company), along with Mike Filsaime from 2006 to 2011, raking in over $20 million in revenue, and the President of Strategic Profits for Rich Schefren for 2.5 years, from 2011 to 2013. If you are a highly successful miserable individual, it is best to reach out to Tom Beal via his website at http://thesimplifier.com/ or through his profile at https://www.linkedin.com/in/tombeal/.  Dr. Kathryn Guylay is a certified epigenetics coach, consultant, speaker, author, podcaster, biohacker, and CEO of Make Everything Fun. She is also executive director and founder of Nurture, which is a non-profit organization dedicated to improving the health and wellness of children and families. She is a heart-centered leader in business and personal development who has worked with some of the largest companies in the world in the areas of strategy and performance. She is passionate about inspiring and empowering individuals and organizations to execute their highest purpose in the context of productivity and fun. If you're resonating with something physical or mental that stops you from hitting that optimal performance you really want, consider reaching out to Dr. Kathryn Guylay and visit her website https://makeeverythingfun.com and https://www.linkedin.com/in/kathryn-kemp-guylay/. Jeffrey Pelletier is the Chief Effectiveness Officer of Becoming Great Enterprises, LLC since its inception in 2004. He carries over 35 years of Human Resource and bottom line management experience. Jeffrey Pelletier is committed to leadership development, career development coaching, and training. An innovator in fostering people and organizations to fulfill their potential, he helps individuals in organizations navigate through “life's transitions” by discovering their life's core purpose. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

GrooveDigital software development company, led by CEO Mike Filsaime, the creator of some of the most influential software and strategies that have changed the market, is launching Groove.cm.

When it comes to operating your business, one method to avoid internal conflict is to identify and simplify how various teams define success. You must assess how teams collaborate, processes operate, and data flows. Remove any barriers that are preventing you from getting things done. You should examine how you manage your firm and who is operating it. In this episode, Mike Filsaime - Co-Founder and CEO, Groove, Digital marketer, author, speaker, software developer, online marketing educator, and marketing consultant-- Mike Filsaime knows the online business. Mike Filsaime's companies have done over $150 Million in sales, and he has created some of the most influential software and strategies that have changed the way we all market. Don't miss out! This is jam-packed with actionable knowledge kind of episode! Resource Groove Podcast Site Mike Filsaime SiteMike Filsaime FacebookMike Filsaime LinkedIn

Every business needs to find their tech groove. When you have the right tech and people on the job, everything becomes easier. So how do you find that groove? Mitch Russo answers that question with the help of Mike Filsaime, CEO of Groove Digital. Often called "The Michael Jordan of Digital Marketing," Mike shares his story of trials and success. Tune in to learn Mike's powerful insights on building a business and the drive to success.Love the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

Mike Filsaime is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands. Top 3 Value Bombs: 1. Digital marketing do too many good things to too many people. It's time to say to yourself “why not me?” There are now gameplans and roadmaps for you to jump in. You don't have to be outside looking in. You can be the person one day that people look up to. 2. Plan your work, and work your plan. If you don't set out and create a plan, you're just a ship sailing without direction. 3. There's nothing wrong with buying a course or software to help you succeed. Create an account and sign up for the 99% plan - Groove Podcasts Sponsors: HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com! Capital on Tap: A small business credit card here to make running a business easier. Get a $100 signup bonus - in addition to their normal spend bonus - with code FIRE! Apply today at www.CapitalonTap.com/fire. Capital on Tap small business credit cards are issued by WebBank, Member FDIC ZipRecruiter: Find the right employees for your workplace with ZipRecruiter. Try it for free at ZipRecruiter.com/fire!

Mike Filsaime is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands. Top 3 Value Bombs: 1. Digital marketing do too many good things to too many people. It's time to say to yourself “why not me?” There are now gameplans and roadmaps for you to jump in. You don't have to be outside looking in. You can be the person one day that people look up to. 2. Plan your work, and work your plan. If you don't set out and create a plan, you're just a ship sailing without direction. 3. There's nothing wrong with buying a course or software to help you succeed. Create an account and sign up for the 99% plan - Groove Podcasts Sponsors: HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com! Capital on Tap: A small business credit card here to make running a business easier. Get a $100 signup bonus - in addition to their normal spend bonus - with code FIRE! Apply today at www.CapitalonTap.com/fire. Capital on Tap small business credit cards are issued by WebBank, Member FDIC ZipRecruiter: Find the right employees for your workplace with ZipRecruiter. Try it for free at ZipRecruiter.com/fire!

Podcast NotesThe secret to creating Anticipation MarketingHow "Butterfly Marketing" can blow up your funnel resultsWhy creating a network of "like minded" influencers is a game changerThe #1 Internet Marketing mistake most people makeHow asking the right questions will grow sales fastWhy Groove.crm is world's Fastest Growing CRM and Marketing Automation PlatformMike is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant.Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands.Click here to learn more about Mike and Groove.crm >> Listen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access FREE Online Branding Ebook2. Build a Remarkable Business by joining my Business Tribe3. Apply for 1:1 coaching & mentoring in my Inner CircleClick here now: https://camroberts.com.au/linktree/...

Traffic Talk Strategies & Interview With Mike Filsaime.This amazing "traffic talk" interview with Mike Filsaime was originally recorded on 17th April 2020, one week before I was to become the very first guest speaker on "Groove Digital Presents".This is one of those rare moments where I was able to interview (as my first ever interview) one of the renowned leaders in our industry, and not only ask him about his entire journey from when he left the motor industry 20 years ago to developing some of the leading software in our industry, but also how he exited from that company to go on to create Groove.The icing on the cake in this interview is the powerful free traffic strategy created using "Butterfly Marketing" which Mike himself invented over a decade ago.Get a full suit of marketing tools for free (no credit card required) - http://GrooveNowFree.com (including funnel builder, website builder, affiliate marketing, shopping carts, membership sites and a lot more)Full interview available to watch on YouTube - https://youtu.be/c-0hbPDjFMkSubscribe to the YouTube channel to keep up to date with the latest strategies that are working right now. https://www.TripFunnels.com/SubNeed to learn more? Free group coaching with me every Tuesday + Free 24 hour ranking system + Free suite of tools. http://HelpMeGetLeads.com 

On this episode, I have five podcast growth resources for you. These vary from hosting services to selling your services. Best of all, you can save money by using my affiliate link. A great way to grow is by connecting with other experts who are already have your ideal listener in their audience. If that expert has the attention of the client you are trying to attract, creating a partnership is a powerful way to grow. Surrounding yourself with other people on a journey similar to yours is a great way to learn and be find accountability. Once you have your ideal client in your audience, you need to create a sales process with the right tools. I want to help you with all of these steps today. Just a heads up … each of these links is an affiliate link. If you make a purchase through any of these links, I will earn a small commission. Rest assured that I only recommend tools that I use and trust. I wouldn't recommend these tools if I didn't believe in them. EAGLES The first is 48 Days Eagles with Dan Miller. It is a powerful group of entrepreneurs helping each other grow. You can find details at www.PodcastTalentCoach.com/eagles. I am the Dean of Podcasting in the 48 Days Eagles membership. This group has really inspired me to get to this point in my career. You know you were born to be an entrepreneur. You've felt the nudge to "do your own thing" for a while now … maybe even your whole life. But where do you start and how do you conquer the fear and overwhelm of starting your own business? Dan Miller's 48 Days Eagles Community helps driven, smart, creative individuals like you who are willing to take action to break free from monotony, find your true purpose, and create not only work, but a full life you thrive in. There is a 48 Days Eagles Open House happening on Monday. It is a great opportunity to learn from Alan Thomas AND experience the 48 Days Eagles Community. You can join us for FREE at this Open House on Monday, February 7th at 2 PM CT when Alan Thomas shares the simple 5-step strategy he used to lose 131 lbs himself and help many others lose hundreds of pounds. This isn't just about losing weight. It's about making a decision to make a powerful change in your life and business. If you are waiting for your someday to come, this event can help you take action and make it a reality. Come see what the 48 Days Eagles are all about during this free Open House on Monday, February 7th. Visit www.PodcastTalentCoach.com/eagles for all the details. If the date has already passed, you can still visit the page for details on 48 Days Eagles. COLLABORATE The next resource is an amazing way to find joint venture partners, stages to speak on, podcasts for interviews and a variety of other partners. It is called Collaborate. It is the World's #1 Collaboration Event. Find all the details and how you can register at www.podcasttalentcoach.com/collaborate. This is your opportunity to connect and collaborate with hundreds of coaches, authors, speakers, program leaders, producers of podcasts, radio shows and events to grow your business, impact, and income. The event is virtual. You can attend online from your home or office February 25-27, 2022. It happens 10:00 AM to 7:00 PM Central Time. If you don't know how to properly network, Iman Aghay teaches you exactly what to say and do during the event. He teaches you how to introduce yourself, how to explain the help you need and how to explain how you can help others. When I attended my first Collaborate, I connected with 40 experts who were speaking to my ideal clients that I wanted to attract. It took me quite awhile to follow up with all 40. The next time I attended Collaborate, I decided to be more selective. I decided I would only connect with people who were perfect for me. At that event I still connected with 20 different experts. It was amazing. If you are looking to find partners who can get you in front of your ideal listeners to grow your audience, do yourself a favor and attend Collaborate. There is a free registration option. However, I would recommend you pay the $47 to upgrade to VIP. You will get so much more. Find the details at www.podcasttalentcoach.com/collaborate. GROOVE You have dozens of platforms and services that are required to connect with your audience and operate your online business. Website, email, landing pages, shopping cart, membership site, and on and on. There is a very powerful platform that will do it all for you. Mike Filsaime is the CEO and co-founder of Groove.cm. It is an online Sales and Automation Platform and CRM that replaces 17 other platforms. You can get the details and an amazing deal on the platform by visiting www.PodcastTalentCoach.com/groovelife. With all of those other platforms, you have to duct-tape them together and they cost you over $2,400 per month. That is over $29,000 a year. For a limited time, you can buy Groove.cm for a one-time price and own it forever. However, it ends soon. In just a few short weeks, Mike and his team are exiting their 2-year beta, changing their subscription model, and raising the cost to access the platform. The price is going up and will be locked in at $299 a month, each and every month to access the platinum level. This level unlocks all 17 Groove Apps essential to run your online business. Even though future members will pay $299 a month, today you can a LIFETIME OFFER DEAL. You can make a small one-time payment today and then never have to make another payment for the platform ever again. Get the lifetime deal at www.PodcastTalentCoach.com/groovelife. WHAT YOU GET In Groove, you get nearly everything you need. There is a website builder called GroovePages. If you were to pay for Wix or Squarespace, you would pat $480/yr. GroovePages is part of Groove.cm. You get a Funnel Builder with GrooveFunnels. This is similar to ClickFunnels. You would pay $3,558/yr for ClickFunnels. You can purchase Groove.cm lifetime for a lot less and GrooveFunnels is part of the plaform. Thos are just two of the features saving you over $4,000 per year. You get a blog platform with GrooveBlog. There is an e-commerce platform called GrooveKart. This would be similar to Shopify. You get GrooveSell for your shopping cart, GrooveMember for your membership CMS, and GrooveAffiliate for your affiliate program. They have completely rebuilt GrooveMail for email automation. That is included. Would you like to do webinars? GrooveWebinar is included. Mike was responsible for WebinarJam, so he knows what he is doing. You get GrooveStream for live streaming, GrooveConference for your calls like Zoom and GrooveVideo for video hosting like Vimeo. GrooveDesk is your help desk, GrooveCalendar is your calendar and GrooveSurvey helps you create surveys. There is more included, but you get the point. You get all 17 of these apps when you make the one-time payment. Then, you never have to pay those pesky monthly fees again. However, this deal is only good for a short time longer. Groove will be moving to a monthly subscription fee. You can buy it all now for lifetime access before it changes. Get in before you miss out. Just visit www.PodcastTalentCoach.com/groovelife. THRIVECART Now some people like to use specific software for specific purposes. They don't mind paying for individual platforms. This allows them to change platforms for various reasons if something better comes along. They would rather pay a little more and forego the convenience for the opportunity for choice. If that is you, there is a great affiliate platform called ThriveCart. You can get details and buy it for a one-time payment at www.PodcastTalentCoach.com/thrivecart. ThriveCart helps you grow your income from existing traffic. You can create sales pages, affiliate links, and more with this powerful tool. This platform offers the highest converting cart for marketers. You can create high converting cart pages, upsells & affiliate campaigns with ease. There are templates to use or you can customize your own pages. It is very flexible. CART AND MORE ThriveCart also allows you to create additional revenue with their "profit boosters". As well as the high-converting cart pages, you can easily create one-click upsell funnels, bump offers, trials, recurring payments and much more. Within the platform, you can deploy one-click upsell funnels designed to convert. You can sell more and create quick, high-converting funnels in just a few minutes. Or you can add upsell buttons to your own pages for truly customizable funnels that are still powered by ThriveCart. You can take these tools and embed your cart anywhere to capture more sales. Put them right on your website. You can easily create pop-up or embeddable carts to add to any site in seconds, and turn your visitors into customers wherever they are. You can get lifetime access to ThriveCart for a one-time payment of $495. You can get the pro version for a one-time payment of $690. Now ThriveCart may decide to move to a monthly fee at anytime. I'm not sure how long this lifetime offer will stick around. See if it is still available for you. Get the full details at www.PodcastTalentCoach.com/thrivecart. LIBSYN When it come to your podcast hosting service, many people think all hosts are the same. That couldn't be further from the truth. Does your audio host have a revenue plan that will help them stick around for the long term? Having your host disappear after you have 100 episodes posted could cause you to lose all of your shows. Free is always best. It is hard to operate a business if there is no revenue model. How is the customer service? Can you actually get someone on the phone? How legitimate are the stats? Does your host even provide stats? I have used Libsyn as my host since I started Podcast Talent Coach in 2013. Now I recommend Libsyn to all of my clients. If you are not using Libsyn as your host yet, you can get your first month free by visiting www.Libsyn.com and using the code PTC. Actually, it's a little better than that. You really get the rest of the current month plus the entire next month free. So if you register on the 10th of the month, you get the rest of that month plus the entire next month free. With some levels, customer support will help you migrate your show. HOSTING AND MORE You get distribution to your audience's favorite apps and platforms everywhere with Libsyn. The platform gives you IAB v2.0 certified stats and in-depth audience analytics with the Advanced Podcast Hosting Plans. Libsyn boasts the industry best uptime along with a team of experienced podcasters ready to help. If you would like to have more control, you can get premium content subscriptions and opt-in advertising. You will find a mobile compatible player and podcast page mini-site that is customized for your show. Libsyn connects you to audiences everywhere. You get a 100% compliant Apple Podcasts optimized RSS feed. Powerful integrations connect you to your audience on all their favorite platforms. Grow your podcast audience with a listing in Apple Podcasts and get podcast hosting that publishes directly to Spotify, Google Podcasts, Pandora, and many more of your audience's favorite platforms. It is podcast hosting support for all podcasters from beginners to the most downloaded shows in history. Get your first month free by using coupon code PTC at www.Libsyn.com. COACHING Those are a few of the powerful resources and tools that I use. If you have any questions about them, shoot me a note. Go to www.PodcastTalentCoach.com/contact. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Mike Filsaime: The New Path to Being an Entrepreneurial Influencer Mike Filsaime is the CEO of Groove.cm. He is an Entrepreneur, Digital Marketer, Author, Speaker, Software Developer, Online Marketing Educator, and Marketing Consultant. His companies have generated over 175 Million Dollars in revenue using the direct response methods he teaches Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Mike Filsaime: The New Path to Being an Entrepreneurial Influencer Mike Filsaime is the CEO of Groove.cm. He is an Entrepreneur, Digital Marketer, Author, Speaker, Software Developer, Online Marketing Educator, and Marketing Consultant. His companies have generated over 175 Million Dollars in revenue using the direct response methods he teaches Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

In this episode of Talking With Experts Podcast, Chris Cownden invites Josh Beechraft to share a few secrets on building a thriving and successful digital marketing agency using proven frameworks and systems. He's worked with Tai Lopez, Dr. Alex Mehr, Mike Long, Mike Filsaime, ClickFunnels and more and has a do or die mentality that will take your business to the next level for sure.

Josh Beechraft is the "white-label" digital marketing partner behind some of the biggest brands and experts today like Mike Filsaime (of GrooveFunnels), Michael Long (of OMG Machines ), Tai Lopez and Alex Mehr (of Alex Engine), ClickFunnels and more. In this episode Josh shares how to build a successful B2B business with simple digital marketing frameworks you can use to be improve your life. From following story frameworks to sale frameworks to non-negotiable frameworks. Top 5 Actionable Tips From Josh: 1. Find a framework that works and get the confidence by following it precisely2. Have daily non-negotiable task list and a do or die mentality. 3. Network the right way by getting other business owners to talk about themselves4. Don't overcharge and over deliver and see the big picture in everything. 5. Join the "Traffic Tsunami" community on Facebook to get direct access to Josh and others in his network on SEO and digital marketing.Read the full blog post to go with this episode:https://talkingwithexpertspod.com/white-label-partnerships-in-digital-marketing-with-josh-beechraftSee you next week!!Chris Cownden See acast.com/privacy for privacy and opt-out information.

Russell and special guest Josh Forti dive deep into funnels,  storytelling, and building your own reality. Find out how to break free of what's expected, how to create your own rules, build your own world, and be OK with being different. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I've got two things for you. Number one, I got kind of a cold so if I sound a little funny, that's why. Number two, is you guys loved our last three podcast episodes with Josh Forti, so we thought we should do it again. Today, we jumped on a call and we recorded three more episodes for you, and they've been a lot of fun. The first episode was all about just kind of... It was an interesting conversation, and I think it took us a while to get exactly to the point. But by the end, the end of of it wrapped with some really cool thoughts and ideas and I think some clarifications that'll help you guys a lot. But it was all about I'm in this world of funnels, and how has that affected my world perspective, my world view and, everything else happening around me? And how does that work for you with the thing that you're most passionate and most obsessed with? And so I think you guys will enjoy this conversation. With that said, I'll queue up the theme song. When we come back, you have a chance to listen in on a conversation with me and Josh Forti. What's up, everybody? It's Russell Brunson. Welcome back to The Marketing Secrets podcast. A little while ago, Josh Forti and I did a couple episodes. We've done this three times now technically. This is the fourth, but we did an episode a little while ago, just to see how you guys liked it. And the feedback was amazing. I got tons of good feedback. I think you did as well, right? You saw everyone. Josh Forti: I got tons. I sent you some of them. We convinced somebody to start a podcast over it. Russell: Because of the... Yes. Josh: Because of the podcast. Russell: ... podcast. We are having little podcast babies now because of what happened last time we hung out, and I'm pumped. We're jumping back in. We got three episodes of recording today. I know the title of the topics, but that's about it. I don't know where we're going, the direction, but I'm pumped and excited and just grateful for you, man, doing these. I really enjoyed it last time. I left afterwards pumped and on fire and had a ton of energy, so I'm excited for this. Josh: Heck yeah. That's awesome. Well, are you sick? Russell: Yes. I have a little stuffy nose, so I apologize in advance if I sound... My voice sounds deeper though, so I sound more masculine which is kind of cool. But yeah, definitely got a little bit of a cold. Josh: Oh, man. As long as it's not COVID. Russell: Oh, yeah. No, I did that. We're good. The antibodies are flowing through my body, so I'm pretty good there. Josh: Heck yeah. Russell: Well, what's the plan today? What are we talking about for this episode? Love to get kind of- Josh: Are we doing intros or are we just jumping in? Russell: This is the intro. I'll do intros. Josh: This is it, we're in. We're rocking and rolling. Russell: We're live. Let's go. Josh: All right, all right. Let's dive in. Dude, interestingly enough, as I went back and I started going... By the way, I actually listened to all three of our episodes, even though we did them. I actually went back and listen, because I'm that geeky nerd. I was talking to one of my friends. We were sending VOXs back and forth to each other and he's like, "I just listed to my vox back to you." And I'm like, "I'm glad I'm not the only one that does that." And he's like, "Oh, no, you are the only one. I just did that one time." I'm like, "Crap. Dang it." I go back through it. I listen to VOXs and I listen to podcasts. I'm trying to figure out how I could've made them better. But what's interesting is I wanted to take this one a little bit of a different route today, to kind of kick things off. Because normally, I'd say there's two types of podcasts. There's educational podcasts, which is you're talking on a very specific topic, and you're trying to educate people on that. And then there's entertainment podcasts. Entertainment is much more... Maybe it could be educational still, but it's not designed to educate you on one specific thing, and then break all the beliefs around that thing. And then do the whole perfect webinar thing on a podcast episode. Whatever. But rather, just kind have an open conversation. And I want to open this one up, talking specifically about funnels. And not funnels and how you build them, but I want to know is funnels a worldview for you? And what I mean by that is right now, I'm really, really big into storytelling. That's kind of my thing that I'm geeking out about, is how to tell amazing stories. And I call it the master story. That's the core thing that I'm trying to figure out right now, is the master story for me is what's the one story I got to get people to believe? After they believe that story, they'll do whatever I want them to do. It's the big domino statement of stories. But as I've done that, I've kind of gone out and everything in my life now revolves around stories. I'm like, "Oh, story there, story there. Oh, that's the story? Oh, that's the story." And my whole life now is just everything is stories. Obviously, I'm a huge fan of Expert Secrets and Dotcom Secrets, and you wrote those books and everything like that. You talk about kind of building this world and this identity, and bringing everybody in. And so I'm curious for you, where do funnels play into your life besides just marketing? Is this a worldview? Is this a lens upon which you view the world? Russell: Everything. Yes, for sure it is. It's interesting. I still remember back when I first got in this game, and I was learning marketing, and then I started studying Dan Kennedy's stuff and started... And I remember starting after I got that, some of the initial inputs of this world. What's the Matrix? The red pill or the blue pill. I took the pill and all of a sudden I was like, "Oh, my gosh, I see the world differently." And for me, it was fascinating. I started loving, I became obsessed. In fact, you can ask my wife this. We first got married, we listened to the radio and commercials would come on and she'd want to change. I'm like, "No, no, no. What are they doing? Did they do a good job did, they do a bad job, and how could they have done it better?" I started geeking out on that and I started watching more infomercials. I started watching as you go down the highway and you see the billboards. "Okay. That billboard, did it make me do anything, did it not? Was there a call to action, was there not? If there was, what did... " I'd get my phone out and I call the number and like, "What happened? What was the sales pitch?" And I started seeing behind the curtain of what was happening, and I became obsessed seeing that. And I remember, this is probably a little bit prior to this, but after I started seeing things I started realizing how things made me feel. I remember in high school, I was the wrestler, as you know. and I was into my health and fitness. I didn't understand it back then, but I do remember Bill Phillips had a magazine called Muscle Media. This is probably way before your time. But it was the first muscle building magazine that wasn't... All the other ones were these dudes who were just steroided out. And Muscle Media was the dudes and the ladies in it was who you want to look like. That guys looks amazing. And he had a supplement company called EAS he launched, and so I got into supplements and got into Bill Phillips. I got into his world, where I was reading his magazine articles and buying his supplementsm and it was cool. But I remember I wanted to buy some... I can't remember what the new supplement was. And there was a GNC close to my house.And so I remember jumping my bike, riding down to GNC, being so excited to buy a supplement. And I walked through the door, and as soon as I walked through the door of the GNC, the person came out and was like, "Hey, how can I help you?" And I'm like, “uh…”, and kind of freaked out. I was like, "Oh, I'm just looking." And I got all nervous and then I kind of wandered away, and then it felt like the person was kind of following me and everything. And I remember I came there cause I wanted to buy something, but I felt so uncomfortable, excuse me, that eventually I just snuck out and I left. And I was like, "I didn't get the thing." Because I felt so uncomfortable in the process that even though I came there with my money in hand, ready to buy something, I didn't because I didn't like the process. And I noticed, I don't know if you ever go into a GNC. As soon as you walk in, they always come and they pounce on you. And even to this day when I walk into GNC, it's one of my favorite stores. But I know the initial anxiety of the person pouncing on me asking if I can help them, or what I'm looking for. I'm like, "I don't know what I'm looking for. I want to literally read the back of every label of every bottle here. I'll come to you if I need help, but don't come and pounce on me." And I started realizing that and I started thinking, "If this was my story, how would I have wanted to be approached?" And I started thinking the script. And I started thinking if I came in the door and the person says something like, "Hey, welcome to GNC today. I'm over here. If you need anything, let me know." And it was more of a deflect, I would've felt more comfortable. I would've walked around, then I would've felt comfortable coming back the person. And I just started thinking through that. Anyway, that was before I learned marketing. I remember feeling that way, and as I started studying marketing I was like, "Oh, my gosh. I now know why I felt that way. The script was wrong and the process was wrong." And I started thinking through things more like that. And I'm sure it was annoying for my family. We'd go to a restaurant and I would notice how did the server do things, and what did they say? And it started opening up for me. In fact, my junior year in high school during the summer, I got a serving job and I was serving tables. And I remember, because I would split test different things to see what would give me more tips. If I said this to a person versus this. And I remember in fact, this is a 17 year old kid who's stuck on himself. I'd roll my sleeves. "If my sleeves are rolled up and they see more of my arms, would it be higher?" And literally would split test this thing to try to figure out how to increase them. And it's just weird. That was when I was young, and definitely it's messed me up nowadays, because it's hard for me when I see every ad, everything. I want to go deep into things, and I do sometimes but sometimes it takes me long rabbit holes. I don't know if that answers the question or not. Josh: Okay. Well, I want to kind of dive further down deeper into that, because I want to expand beyond just marketing as well. Because I think any of us as marketers when we have the light bulb turn on, you take the red pill or whatever it is. I remember for me, I had that first experience with money. I grew up in a very small, small, small town. The two towns collectively combined had 750 people in them, and one bank and a gas station. Very, very small world. And then I started learning about money, and I'll never forget the day that it clicked for me. I was actually out in... I had already moved to Nebraska, and I started to realize how money flowed. And I got done reading this book, and I remember I picked up the phone and I called one of my friends who had been teaching me about money. I'm like, "Dude, I get it now. I get everywhere around. I can't not see how money is flowing and where it works." I'm like this, and now I have all these questions about it. And so I totally understand when your lights come on, you start seeing the whole world through that, for that specific thing. But I want to know what about other areas of your life, and how funnels and your viewpoint of funnels has affected that. And what I'm trying to get at and understand, is you talk a lot about in Expert Secrets, we're building this identity, we're building this community, we're building this movement, this calling. And what's interesting for me I've noticed, is that when I first got into this space, I was so new that the preconceived notions of what people should do or should not do did not affect me. Because I didn't know anything. I was like, "I know I'm an idiot." people were like, "You're doing that wrong?" I'm like, "Probably." And there was no ego in the way of it. But then as I grew, I thought there were certain ways that I had to think, or there were certain things that I had to do. And then if I broke free from the mold that everybody else was doing, then somehow that was wrong. And I struggled with that. Thankfully for me, I didn't stay in there. But what helped me get out of it, is I gave myself permission and I literally was like, "I'm doing my own world over here. Everybody else, they can have whatever it is that they want. They can make more money than me, that's fine. I'm building this own little thing." And when I envisioned myself stepping into this world, then I was allowed to make my own rules. And so the rules had to follow everything else, but people would be like, "Josh, it's super weird that you think about everything in marketing." And I'm like, "But that's my world." And so everything about my life, from what I buy, to where I live, to who I hung out with, was all shaped around that. And for a while, that was weird. And whenever I would go to my friends it was like, "You're weird." And I struggled with that. But then once I gave myself kind of permission to be like, "Well, that's just literally how I think. That's my world, and it's okay to be different." That really freed me. And so I'm curious. How has funnels shaped your world outside of only marketing? And what would you tell somebody? Would you tell someone it's okay to like view the world through whatever their new opportunity is, in all aspects of life? Does that make sense? Russell: I think so. It's interesting, because I know you're trying to get outside of marketing, but it's fascinating because in my vision of the world, like everything is marketing. Josh: That's what I'm saying though. That's what I'm saying. Russell: When I meant my wife- Josh: How has that affected relationships? When you are dealing with a problem in your family, do like go like, "What's the funnel for this?" Does that make sense? Russell: How do we craft the story, the pitch, the thing. But it's true, because I think about when I met my wife. When I met her, there were multiple people who... She was the prospect and multiple people all competing for her attention. It was like, "Okay. I've got to create a better offer. I'm not the best looking guy, so I got to... What are the tools I have to increase the value of what I have to be more attractive to her?" And things like that. With my kids right now, it's tough because my kids have got so many distractions and there's things that are way cooler than dad. I'm always trying to think through that lens of, "Okay." Josh: Wait, there's people cooler and Russell Brunson? What? Russell: You could never be a prophet in your hometown, they say. You're never cool to your own kids. But it's tough though, because I'm competing against all of... For my kids, the rappers that are in their ears, and they're listening to all these people who... That part of the world. And they got their friends and they got these... There's so many things we're competing against. It's like, "Okay. Well, how do I take them on this journey to be able to help?" And you talked about universe building, which is true. In fact, I'm working on a project with Dan Kennedy right now, and it's all about that concept of universe building, and things like that. And you look at the big companies that have done it successfully, that's what they did. Walt Disney built this universe. In fact, I've listened to the interviewed me and Dan did on Funnel Hacking Live, and he talked about Walt Disney and Hefner were basically the same business. He's like, "One had bunnies and one had had rabbits or whatever. Or one had mice, one had bunnies." But it's the same business, right? They both had a universe that people came into. And I think about that. We're doing the same thing. You create a universe for your customers. That's a lot of what the Expert Secrets and everything is about, creating this customer universe. But it's true in your office with your team, it's true with your family, it's true with your relationships. You're kind of trying to craft this environment that makes people first off want to be there and to be part of it, and then to persuade people to hopefully get the things you're looking for. All of us are in a persuasion business, even we don't want to admit it. And people are like, "I don't persuade people. I don't manipulate people." But you are. What do you want to eat for dinner tonight? You got to persuade the other person. What movie do you want to go to? Are we going to go out tonight, or are we going to sit home on the couch? You're always in this thing of persuasion. And if you look at any kind of sales environment, is the number one. The biggest, one of the most important things when you're trying to sell somebody something, is the, the environment. The universe that you put them in. It's the reason why if I do a pitch on a virtual event, where somebody is at their own home, in their own environment, and I'm giving them a glimpse in my environment. I can convert and I can sell people. But I do the exact same presentation at Funnel Hacking Live in a room where I control the environment, they're in my universe. My sales were 5-6X, even though it's the exact same presentation, exact same everything because I'm controlling the environment. And so my home, same thing. How do I control this environment, my home? And how do I structure things? And how do we set the same things? You think about in the ClickFunnels ecosystem, we've got these awards. We got the Two Comma Club awards, Two Comma Club X. We have things like that. How do we create these things for people to strive towards inside of our families? Colette and I did that a couple years ago. We were trying to figure out what's our family goals. Do we have a goal? What does that look like? What's something that we can collectively all work towards together? And in the Mormon church, one of the biggest goals is you want to get married in the temple. But to get married in the temple, you have to be living worthily. There's all these things to do. And so as a family, we set a goal. How do you explain it? If my kids get married in the temple, their younger siblings won't be able to go, because they're not old enough to be able to go into the temple to actually witness the marriage. The goal we set as a family, we set a goal of when Nora... Because Nora is the youngest. When Nora gets married, the goal is we'd love her to get married in the temple, and we want all of our family to be there. Which means all of our family has lived in a way where we're worthy to be there together as the family. That became our family goal, and it's this thing we're all shooting towards. And it's fun, because now when I'm having family conversations with my kids, it's like, "Hey, you shouldn't be doing that." It's like, "Hey, these are things that are keeping us away from our family goal." We want to do this thing in 10 years from now, 15 years ago, Nora... But the way you're living, you're not going to be able to do that. And it's less of me trying to tell them what to do, as much as this is the goal we collectively set as a family. This is what we're trying to get to. Same thing in Marketing, we're trying to get the Two Comma Club award, cool. You can go listen to forty other gurus if you want, but this is the path. This is the process. We can get you there, but if you're distracted... It's just kind of a similar thing where, you set the things inside the universe, the goals, the steps. And hopefully, everyone... Not that they will or that they want to. Maybe my kids decide they hate the universe and they want to break out of it, and that can happen, too. People don't think funnels are cool, because they don't like me. I talk too fast or I'm annoying or whatever, and they enter different a different universe, but that's okay. Josh: Yeah. And I think entering a different universe, I think maybe what I'm trying to get at is I grew up, once again, super small town. Super small world, and I just figured there was a way the world worked. Singular. That's how it worked. And as I've grown up, I was striving to figure that out. I'm like, "What's the way the world works?" And I get out there and I'm like, "Oh, my gosh. There's five million different ways the world works." And depending upon whose world old that you're in. And so I was watching the football game last night. We had it on. It was the Steelers and the Vikings. I don't know. By the way, I know you don't watch football, but I'm going to make a prediction on here for all my football fans out there. Patriots are going to the Super Bowl versus Tom Brady. It's going to be Tom Brady and the Bucks versus Bill Belichick and the Patriots in the Super Bowl. Anyway, we're watching it last night and they have this documentary that's coming out. Do you know who John Madden is? Russell: Yeah. Just from the video game. Josh: Yeah. They have this whole thing on Madden and his whole life. And it's coming out, this documentary, and they do little clips, and there's all these different little people talking about it. And they're like, "This dude, you couldn't be around him and not love football. Because he just exuded football in every aspect of his life. At the dinner table, around his family, around his friends, at the... Football, football, football, football." And it got me thinking, because I'm preparing for this interview last night. And I'm like, "That guy's whole life was football. That's how it came about. He couldn't imagine a reality where football didn't exist. "Yet there's somebody else out. There's millions, billions of people out in this world who they never heard of or think about or want anything to do with football." And so here's a guy where his whole life revolves around football. All of his analogies, all of his stories, all of his strategies, everything was football all. And then I was like, "Oh, I wonder if that's what it's like living with Russell." Everything is funnels. And it's like funnels, funnels, funnels, funnels, funnels. I feel like sometimes as entrepreneurs, I know I struggled with this for a while, and I struggled with this a lot more when I didn't know what I wanted to do with my life. When I was still trying to figure out my voice and kind of everything like that. But I'm like, "I just can't be the X guy, because that would be weird. That's not how reality works. That's not how life works. You don't just get to just focus on all of this." But I feel like it is. And I feel like you don't necessarily have to be a single thing guy, but I feel like you can. In the sense of... And that's why I'm trying to get at with you, is I feel like you've gone into this world and you've found the thing that works. And you've said, "Hey, listen, basically, in life you have to know where it is that you're going and how it is that you're going to get there." That's essentially in life, and that's kind of my core premise of everything. I'm like, "I don't care how you live in life." But I'm like, "If you don't know where you're going and how you're going to get there, your life is going to suck. You're not going to have a very fulfilled life." And so I feel like for you, you've figured out, "Okay. Wherever I want to get, this is the vehicle I'm going to use." And you've built an entire reality and universe around that. Yeah? Russell: Yeah, for sure. And it's interesting though, too, because I actually was on a call last night with Stu McLaren at their prediction college here, and he was asking my predictions for the future. And it's interesting because yes, funnels is the thing. It's my lens. And that's what people come to me. It's the lens they come through. But what I think is fascinating, and I see this with... In fact, I told Stu, I'm like, "There's an evolution. People were experts for a while and then they became influencers." And I think the next phase, it won't stick. People will still call themselves influencers, because it sounds cool and they feel the significance of that. But I think the next phase is people are going to become curators more so. Which is someone comes to me for funnels, but it's interesting because my last inner circle meeting, people pay 50 grand to be in the room. There's 100 people in this room and they're here because they want to learn funnels from Russell. We're talking about funnels and then we open for Q&A. And guess how many funnel questions came through? Zero. The questions were, "Russell, I came to you for funnels, but I trust you. I like you." And they didn't say this, but this is what happened, is they wanted to figure out how I curate. They wanted me to curate other thoughts for them. "I trust you in this, therefore what do you think about religion?" And they want me to take all my years of curation of all the ideas like, "This is what I believe." Or they're like, "How is your family successful?" And so they asked me these other questions. And I was telling Stu last night. I'm like, "Stu, you're the membership guy. People come from your memberships. But after they come in, that's what brings them into the door, but then they're coming because they want your curation of other ideas." Dan Usher. I think Dan on our team. It was fascinating, because his favorite band is Rufus or something like that. I don't really know the band that well. But he's obsessed with them and their music, and so he follows them, he loves them and everything. And he just bought his first house out here in Boise, so he needed to get art on the wall. He's like, "Well, I love Rufus. I trust them. They've curated their favorite art." He went and bought everything that Rufus ever said they like for art and put it on his wall. He's like, "Cool. Because I trust them, therefore I want this." And then he bought the furniture that they have in their house, because he trusts their opinion on this and other things. And so I think it's with Madden, I'm sure the football is what brings people in. And they come in there, they sit at the table for that. But then if they like him and they connect with him, then they want to know, "What else do you know?” I want to go down these other rabbit holes with you, because I trust you and I trust your opinion. I trust because you've already kind of done that." I think for me, that's probably more so, is they come in from one thing, but then if they connect with you then they want to dive deep on all the other pieces, the things that you find fascinating. Josh: Yeah. It's almost like they need the in to step into your universe, and then you get to build the rest of the universe out for them simply because you've built trust in that one area. Russell: Yeah. And what's fascinating. If you rewind back in my history 15 years ago, it was tough because when I was trying to create my universe, I didn't know that's what it was called. But it was funny. If you look at the landscape in our industry back then, it was interesting. Jeff Walker was the launch guy, Frank Kern was the mass control guy, Filsaime was the butterfly marketing person. Everyone had a thing where they were the best. Brad Fallon was SEO, and then you had Perry Marshall was PPC, and everyone had their thing. And I came in, I was good at all of this. I'm like, "I'm the guy who do everything." And I'd go to events like, "Cool, what do you do?" I'm like, "What do you need? I'm good at copywriting, and I can do all the things." And people are like, "Oh, okay." But then they'd go and they'd sign up for Jeff for launch. And I'm like, "I can do launch. I've done tons of launches." Or they'd go to whoever for copywriting, John Carlton for copywriting. I'm like, "God, I've done all these things." But there wasn't a thing. It wasn't until I specialize in. "Okay. Funnels is the thing." And it was a narrow focus where people could attach a thing in their head like, "Oh, Russell is the guy who does funnels." And they do that. But they come into the... That's the doorway that brings them into my world. But inside the funnel world, what is there? You can launch a funnel. There's copywriting, there's traffic driving, there's all these other things. But I had to bring them in through a channel they could connect with, they could label me with. You know what I mean? But after they're in my universe, there's all sorts of stuff I can do with him. Josh: I feel like that right there was the core of what I was trying to get after. I think a lot of people struggle with or are afraid to claim their thing, because they're like, "I can't just claim it." Funnels. Russell could claim funnels because that was a thing, but was it a thing before Russell? Was there a funnel... You are the one that came in and nobody came to you and was like, "Russell, you're the funnel guy. Go." You were the one that had to decide that. You were the one that had to come in and be like… Russell: And it's fascinating, because I was the only one back then talking about it. There was a bunch of people. In fact, I remember Todd and I started building ClickFunnels. And I remember about that time it was T&C, so it was the T&C before we launched ClickFunnels. And we got T&C, we were sitting in the audience, and Todd and I are mapping things out, and we're talking back and forth. And the entire T&C, that event was about funnels. And so Ryan was on stage, Perry was on stage talking about funnels they developed. "This is the funnel framework for all funnels." They sold the $18,000 funnel coaching program and half the room signed up, and all this stuff. And I was like, "Oh, my gosh. That's what we're trying to go, but they just took it from us." And then it was crazy. After that T&C, then everyone was talking about funnels. And it was funny, because the next week everyone became a funnel consultant. All of a sudden, 2,000 little funnel consultants were running around the internet talking about funnels. And I remember Mike Filsaime had done something showing behind the scenes of one of his funnels, and I remember somebody else got mad. I'm like, "We're the funnel person. You shouldn't be talking about this us." And I remember Mike and him were fighting back and forth. I was kind of watching this and I was like, "We have this software coming out called ClickFunnels. And I have this book I'm writing that's almost done called Dotcom Secrets, which is all about funnels." And so I was stepping in this thing where there was a whole bunch of noise around this topic, and I could have been like, "Who am I? I'm not qualified." Whatever. But instead I was like, "You know what? This is what I'm obsessed with. And I'm just going to do my thing, and I don't care about everybody else." And so I just did my thing and came out there, and there were people who... I can't tell the actual stories, but there were people who were upset. "You shouldn't be talking about this, Russel. This is so and so's thing." And then at TNC the next year, there was some weird comments from stage made about stuff. Because in fact, somebody said from stage, "Because of what we talked about last year at T&C, Russell created ClickFunnels because of us." And they gave them credit for this thing. And it was just this craziness. But man, we were the only ones who took it and that were consistent, consistent, consistent, consistent. I'm seven, almost eight years into the consistency, which is how you define the path. That's how you get the... You look at Jeff Walker, who's been talking about product launches for 20 years. Therefore, he's the product launch guy. People try to come dethrone him, but he's been consistently talking about the same thing for so long that you can't. And so the biggest thing is picking the platform, and then you just triple down on it and you keep doing it, and doing it, and doing it. And eventually, you will rise the Victor. But most people don't have the longterm, the patients to keep just drilling in for long enough to make it stick. Josh: Yeah. And I think that a lot of times, at least in my experience, and it could be different for other people. But a lot of times, it's because you're just not confident enough in it. The only thing that's going to be the difference of whether or not it's going to stick or not, is whether or not you're confident enough to follow through. That's not necessarily true for every single product universally. Sometimes the market doesn't fit, and sometimes there really is... If you tried to launch a competitor to iPhone right now, you're probably not going to make it. But generally speaking, especially in our world with funnels and experts and a lot of online influencer marketing and things of that nature. It's basically whoever sticks at it the longest and then creates the clearest, simplest stories, the clearest, simplest frameworks, and the easiest way for people to be able to get results with it, are the ones that are actually going to make it and follow through. Russell: Yeah. That's the game, and it's so much fun. Josh: All right. Well, I'm ready to move onto topic number two here. We're about at time. Russell: All right. Josh: You ready to rock and roll? Russell: We'll wrap it up. Thank you guys for listening. If you enjoyed this, let us know. Otherwise, we'll never do this again, so if you loved it, tag me and Josh on Facebook, Instagram, wherever you guys do stuff. If you tweet, I probably won't see it there, but tweet it up and let us know, and we'll come back and do some more of this stuff.

In part 2 of this special 3 part series, you get to hear more of Russell's presentation at the ROR (Return on Relationships) Symposium! In this half, Russell explains how you should provide value to people before you ask them for anything. Enjoy the second half of this keynote presentation, and don't forget to check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey, what's up everybody? This is Russell. Welcome back to the Marketing Seekers Podcast. I hope you enjoyed the last episode for my keynote presentation at Christopher Vos' ROR Symposium. So far, in the episode number one, I had a chance to talk us through some of the history and the background of how we started building our business and I'm excited this next episode's going to be the second half of my keynote presentation. I hope you enjoy. And then afterwards, the third episode, we're actually going to, I opened up some Q & A and we had a really good time doing some of that as well. That'll be the third episode, so this episode would be the last half of my keynote presentation. I hope you enjoy it. Again, if you want to go deeper with Christopher Vos, make sure you go to roruniversity.com and get on his list, read his stuff, listen to what he is doing because he is helping a lot of people to build businesses by using relationships and really understanding how to do the stuff we talk about. I talked about Dream 100 in the Traffic Secrets book. This is what he's talking at a much deeper, much more powerful level. With that said, I'm going to cue up the theme song and when we come back, you'll have a chance to listen to second half of my keynote from the ROR Symposium. Okay. Now, I'll tell a side story because it popped in my head right now and that's what I do, right? About the time, it was after Joe Vitale promoted me, I had a list with certain sites and then I got a phone call from a guy named Tellman Knudson. Anybody here know who Tellman is? Tellman used to be big at our space. He shifted it over to more hypnosis, personal development space. But Tellman messaged me on the phone. He was like, "Hey, Russell, I had this idea. I'm building or I'm interviewing all these people and," I can't remember, "I'm going to interview you for an hour about a topic and then I'm going to put it behind the squeeze page and then everyone's going to promote the squeeze page. People are going to join my list, they'll get your interview and all the other interviews." And I was like, Uh, okay, I think that's the worst idea ever." He's like, "What do you mean?" I'm like, "I'm not going to email my list to your squeeze page so they can opt in and join your list to get my free interview. I'll just give them my free interview. Why would I do that? It does it make any logical sense." He's like, "Well, everyone's going to promote it and that way, everybody, everybody's lists, people from other lists will see you as well and it's going to be the huge thing for you." I was like, "Dude, that's the stupidest idea ever. No. No." I told him no, flat out, I was like, "This is never going to work, but good luck in your future," and I hung up, right? I was nice because on my DISC profile, I'm a high S, so I can't be mean to people. So I was like, "Okay, well, sorry." Anyway, so that happens and then fast forward three months later, all of a sudden, in one day, I get emails from everybody, Joe Vitale, the Nitro Marketing guys, all the people who are the biggest of the time, emails from everybody and I open up and it's like, "There's this guy named Tellman Knutson, the interview is on his ListBuilder and you should go check it out." And I clicked on it and went to, it was called listcrusade.com, it was his site, I went to listcrusade.com and sure enough, there's an opt-in to get all these interviews and I opted in and there's all these people's interviews. I was like, "What? How do you pull it off? You got the biggest names in the world to go and do this." And I was just perplexed, like how? I'm like, "This is the dumbest idea ever. I should have done it. If it worked, this is crazy. So I found his number, I messaged him, "Okay, tell me, I'm so confused. Can I ask you a question?" So he jumped on a call with me and I was like, "Okay. I just saw yesterday 50 people all promoted your squeeze page." He's like, "Yeah, I've added 120,000, 130,000 people to my list and the last 48 hours." And I was like, "How did you do that?" And it was so fascinating. He said, "You know what, Russell? I called 49 people and I got 49 nos in a row. First one said no, no, no, no, no. You said no. Someone said, everyone said no." And he's like, "But guess what? The 50th person," he said it was Kevin and Matt from Nitro. He said, "I called Kevin and Matt and for some reason, they said yes. And after they said yes, I was like, "Cool, do you know else would be a good fit?" And then Kevin and Matt were like, "Oh, yeah, you should get so and so and so," and then they emailed the Nitro like, "Hey, you should meet so and so and so and so," they jumped over there. Those people said yes as well." And he's like, "The next 37 people in the row all said yes." Oh, he even had Jay Abraham on the list. Anyway, he said, "The next 37 people all said yes and here we are." And I was like, "Oh, my gosh, how many of us, including me, would've stopped at the first no or the second or the third? But as soon as he got one cool kid to think he was cool, he was in. Okay? So you start thinking about this, actually, this is probably more for the women. This is embarrassing, I'm going to say this. How many you guys ever seen the movie Never Been Kissed? Drew Barrymore. Okay. Macaulay, can you act this out while I explain? Just kidding. Okay. Here's the story from Never Been Kissed. Drew Barrymore, in the movie, she's never been kissed, she graduates high school and now she's a columnist at a newspaper. She's a big columnist and her brother was the cool kid. He was the jock and the coolest kid and he graduated now he's this loser because he's graduated from high school. Anyway, she's in her day job as a columnist and they're like, "We want article from what are the high school kids doing so we need you to go undercover back to high school and find out about the cool parties and all the cool stuff." So Josie, drew Barrymore's, character goes back to high school and within five seconds, she slides back into the nerd group which they're doing chess club and all these kind of things and she's writing articles about chess club and her editor's like, "No, we don't want these articles. I want the cool kids, the drugs and all this stuff, what's happening. We want the underground dirt, that's the article we're looking for." So she tries to get in and she's like, no one will, the cool kids club will not let her in. So she's home and she's frustrated and then her brother's there and her brother's played by David Arquette and so David Arquette is jealous. He's like, "I want to go back to high school, I was the coolest kid in high school." And, and Josie's like, "There's no way, you don't understand, it's harder, it's not the same thing. If you went back to school, you wouldn't be cool." And it gives the idea for him. He's like, "No, I'm going back to school." So he somehow, and Tammy says it isn't on Netflix, I'm sure it's on Netflix. Anyway, this is your homework. Everyone go watch it. So Drew Barrymore or David Arquette's character goes back and gets in high high school somehow and she sees him in the hallway, she's like, "You can't do this. It's not going to be like, you're not going to be cool like you were before." He's like, "Watch this." So he goes into the lunch room, this is the greatest scene of all film. He's in the lunch room, he's standing up on the table and he's got this huge bucket of cole slaw and he's trying to eat the entire thing, shove it in his mouth and the whole high school's cheering him on like, "Oh," and he's eating the stuff he slams the thing down. He's like, "Oh," and that fast, he's the coolest kid in high school, everybody loves him and he's the man. And then, the next day, he's like, "Okay, I'm going to show you, Josie. I'm going to make you cool." So he goes with Josie, his sister and one of the cool kids sees him and he's like, "Oh, why are you hanging out with her?" And he's like," "Her? She's the coolest girl. She actually broke up with me, she's so cool." All this stuff. And he starts talking about how cool she is and all of a sudden, everyone's like, "Oh," and then all of a sudden the cool kids are like, "Oh, she's cool." And all of a sudden, boom, she gets sucked in. And then one cool kid thinks she's cool, the next, the next and eventually, that fast, she's cool. Okay? That was a very long story to tell you that the secret is, as soon as one kid thinks you're cool, as soon as one cool kid thinks you're cool, you're in. So Tellman Knudson, same thing. He was going back here. No, no, no, no, and he got one cool kid, Kevin and Matt from Nitro who thought he was cool and then opened up everything else. So if you guys are on this ROR thing again, a couple things that I was hoping to get through to you guys, number one is, we're shooting for the stars, that'd be amazing, but don't start there because it's going to be really hard to get in. Build your thing. Find people who are around you who are doing the same, in the same business, same industry and start building from there and start growing. As you do that, it's going to start opening more doors for you. Someone's going to introduce you to somebody else, someone else is going to introduce you and you start building this network of people and you start doing it collectively. If you do it collectively, all, what's the saying? High tide rises all boats. So it starts getting bigger and bigger and bigger and eventually, it gets easier to open the next door and the next door. And eventually, what happens is, I had this group of people, Mike Filsaime and Gary Ambrose, Brad Callen and Brad Fallon, all these people, all my friends at the time, Frank Kern, all of us who are this level and eventually, at that point, we're at the level of all these other people. But guess what? There's always a next level. And there was this guy that, oh, I looked up at this guy, crazy. He's a giant, he's got big old teeth. Anyone guess who it is? It's Tony Robbins. And Tony's the next level up here. And Tony's up there and we're all down here. And one day, somehow, one of my cool kid friends got into Tony. I don't know how or who it was or anything, but somehow, one of them got into Tony. He had a meeting with Tony and blew Tony's mind and then my friend, I actually I know, it was Mike Koenigs. Mike Koenigs got into Tony somehow, blew his mind and then, so one cool guy, cool with Tony. And then Mike Koenigs introduced him to me like, "Hey, you should meet Russell." He's so and so, and suddenly Tony, I get a, and this is the craziest experience ever, Saturday morning with my kids getting ready and the phone rings, I pick it up and it's Tony Robbins' assistant. "Hey, Tony Robbins wants to see if you can meet him today?" I'm like, "Okay, who is this?" I thought it was my friends messing with me and they're like, "No, my name's Jay Garrity, I'm Tony Robbins assistant. He's in Salt Lake City, he wants to meet with you." I'm like, "I live in Boise." They're like, "Yeah, well, he knows who you are and he meet with you. Can you get to Salt Lake?" And I'm like, "Well, it's a five hour drive. I can jump in my car." He's like, "Oh, we're flying out in three hours." He's like, "How about next week? Can you meet Tony in Toronto? He's your UPW, you can show up, go to the event, walk on fire and then he'll have a private meeting with you." I was like, "What's your name again? Is this a real person?" I'm like, "Heck yes, I'll be in Toronto next week." So the next week, I'm flying to Toronto. Again, I've never been to a Tony Robbins event so I show up with my backpack, my computer, I'm going to sit back and take notes like the internet nerd that I am. And I walk in and people are jumping and screaming and we're sitting there dancing and rubbing people shoulders and I'm so confused what's even happening. And then, we walk on fire and the first time I met Tony actually was the fire walk. He had me in a VIP section, so imagine there's 2000 people in the event and then right next to the stage, he has these two VIP sections and I actually stood next to Chuck Liddell. I didn't know who Chuck Liddell was at the time, I'm like, "That guy looks scary," big old mustache and big old muscles and I was like, but he was there. Anyway, I saw him when he went to UFC and I'm like, "That was my partner at UPW, I know everything was messed up in his life. This is so weird." Anyway. He's probably offended I had no idea who actually was. Anyway, we're in this little group so we could have a chance, to go back, the first time I met Tony is, after everyone leaves the fire walk, we walked through the front thing and they opened the curtain and Tony's standing there and he was like, "Russell, I heard so much about you," he gives me this huge hug and then we walk with him and I did the fire walk with Tony and that's my first impression. But check it out, it wasn't because I emailed Tony and tried to get to know him. I probably emailed him a lot and it never made it to the gatekeepers. But it was because one cool kid got in there and told him I was cool. And after that, it was open. Doors were open. So this is in, in my mind, this is the stuff I want you guys thinking through. Sometimes, with Dream 100, we're going to turn the relationship, we're going to give a list and we're going to send it to mailboxes and that's going to be how we grow our company. There's a place and a time for that, but that's not how it really works. It's this organic thing where it's building actual relationships, getting to know people, finding out about them and their families and how can I serve them and back here, when we're all at this level, it's like me trying to help them like, "Oh, I tried this in my business and it worked. You should try that." We're having these back and forth and it builds these relationships. And then, together, we all collectively rise up to the next level and the next level and the next level to eventually, we are the top level and that's when it gets more and more fun. So that's what I was hoping to really share with you guys, especially because I think, for some of you guys, as I'm sure for many, you look at someone who, like me, who's been doing this now for 20 years, oh, it's easy for us. Anyone will take this call. Yeah, but it's 20 years I've been playing this game. 20 years I've been putting the coins in the deposit box over and over and over and over and over again. When I found out who Dan Kennedy was, I'm like, "Okay, I want to get to know that person, but I don't know how to get there and it was like, well, there's two ways I can get into Dan Kennedy's world. I can work my way in or I can buy my way in. I'm like, working my way could take a decade or two, so I'm going to buy my way in. So I was like, "Okay, I've joined the mastermind group, I'm getting in there." And then I didn't go. I have people, oh, people that joined my mastermind group this last time around, amazing group, but there's different, everyone's got a different mindset and I have people coming in initially and they're like, "Russell, this is so cool. Can I make a testimony with my video? Hey, can I get a picture?" And they were trying to take, take, take, take, I'm like, "Ah." When I went to Dan Kennedy's group, guess what I didn't do? I didn't take from Dan. First off, because I'm scared of him. Number two, I was like, all right, I'm going to serve these guys because I want Dan to know who my name is. I don't want me to message Dan, I want people telling Dan who I am. If I can do that, that's the secret. So I'm in Bill Grazer's group, I'm serving the group, I'm trying to help as much as possible. I'm helping these offline people in this group to launch online businesses. I'm helping them get funnels. I'm helping them do the launch, I'm doing coordination. All this stuff to serve Bill Grazer's group. And Bill's like, "Oh, my gosh, Russell's really helpful." And he tells Dan, "Dude, this guy in our group, he loves you, he loves everything, he's helping our group." And I always wanted to speak at Dan's event, but I'm like, I'm not going to ask him because I don't want to do it, but I'm just going to keep serving and eventually, he's going to have to, because I do so much stuff for so many people, they're going to want to put me on stage. So I get in that group and I'm serving like crazy. In fact, after, I think it was three years in, I wanted to, anyway, I had to fly to Baltimore three times a year and it's not just flying to Baltimore, Bill was in Baltimore. You'd fly to Baltimore and then you'd drive in a taxi for an hour to get to the hotel that Bill would have it at, and after three years I was like, "I can't do this anymore." So literally, I messaged Bill, I'm like, "Hey, I'm not going to re-up this next year because I just can't keep coming to Baltimore." And he literally was like, "This is the deal, Russell, you have to be in the room so you're not going to have to pay anymore, but you're still coming." I was like, "Okay." And for the next three years, I didn't pay but I kept showing up because I provided so much value, he's like, "You have to be in this room because you're facilitating all these things." And then he had me on stage, had me on stage again and then eventually, I remember the last event I spoke at, I spoke on stage four times. I was on stage longer than Dan Kennedy was. Do you think Dan Kennedy knew my name? Yes, he did. He was like, "There's this internet nerd who keeps showing up and helping everybody, he's never asked for anything. We should get to know him," and that's how I built a relationship with Dan and then with Bill and with all these kind of things. And now, fast forward a couple years later, the opportunity to buy Dan's company's there and I'm like, what if he hates me? Because he's not going to approve ... And I literally, I faxed him because you can't email Dan, he has no email, you have to fax him. So I had to open an eFax account, write it on a piece of paper, send it, it's this whole thing. So I faxed him, I was like, "Hey, there's an opportunity to buy your company, but I just want to make sure that you don't hate me or I'm not ... We're going to be working together so I want to make sure this is going to be a good fit." And he faxes me back, he was like, "Dude, every time I've heard about you, it's you on stage talking about how good I am, you always praise my name, all these kind of things. Of course, I would love to work with you," because he knew who I was. I had been trying to serve him for all this time and I'd never asked him for something so because of that, he said yes. And now we're have this partnership and we're 30 days away from watching the new magnetic marketing and you guys are going to die when you see this, it's the most exciting thing ever, but it all came off of that, building these relationships over the long term. If you guys haven't, on YouTube, there's a video, if you type in "Russell Brunson Tony Robbins Dream 100," there's a video documenting my Dream 100 process with Tony, which was over a decade and a half to do this thing, the very first time he actually promoted me. But it wasn't me coming in like, "Tony promote, Tony, promote." If I would've done that, I would've had one meeting with Tony and that would've been the last. It was a decade of me just, every meeting with Tony, "How can I help? How can I help?" People from this company would call like, "Hey, can you consult us on this thing?" I'm like, "Yes." "How much does it cost?" I'm like, "For Tony, it's free." "I'm sure your time's valuable, we're willing to pay you." "No, tell Tony, your money's no good with Russell," because I wanted the relationship. And fast forward now, I'm going to get emotional. Oh. This isn't a story that we've publicly told, but you guys know Funnel Hacking Live, Dave had his cancer, if you know the real story, it's literally the worst kind of cancer you have, they give them like a 6% survival rate past eight months, 10 months, something like that. So we were so scared and after Funnel Hacking Live, after Tony off stage, went backstage with him and Tony was like, "How can I serve? What else, what can I do for you guys?" And Todd had the impression, "Hey Tony, this is our friend and partner Dave. He's dying. Is there anything you can do?" And Tony says, "Yes, these are the people. Call this person, call this person. In fact, I'll connect you. Here's the people." Two weeks later, Dave's flying to Dallas, he's with this doctor who does things the opposite of what every other cancer doctor does, Dave spends two weeks down there with him. I won't get too deep into the details, but discovers there's a root canal that causes the tumor, pulls his tooth out, throws the oxygen in there, oxygens his body, does a bunch of things. Two days later, Dave goes back for his MRI where they're supposed to tell him how long he's got left so he can plan with his family. They do an MRI, the doctor looks inside and says, "There's not a bit of cancer inside you. What did you do the last two weeks?" And because of my relationship with Tony, I had access to this guy who saved Dave's life. And Dave's going to be here for the next 20, 30 years because I was willing to put in, for a decade and a half, this relationship with Tony and Tony had a relationship with these other guys and man ... So is it worth it? Yes. Is it worth financially? Yes. Is it worth it from so many more things? Yes. It is. So I'm forever grateful that I didn't ask Tony to promote my thing on day one. I'm forever grateful that I didn't try to figure out what I could take. I'm forever grateful that when they asked for help, I just gave it because I love Tony and because that opened all these doors where, yeah, so whew, not planning going there, but that's the power of this stuff. So when Christopher's talking about this, I'm sure he is told his story. He had a very similar situation where, because of the relationship, his life was saved. So you never know, it's coming into these things not looking for something, but coming in as a servant. And as you have that servant feeling and you're going into it, it's amazing what doors open and you never know what door you're going to need or when you're going to need it or what the thing is or what the, you know what I mean? It's crazy. Whew. I don't know how I wrap that up or how to- Don Mamone: Do you need a minute? Do you need a minute? I mean, I'm going to step in and just say, take a drip of water. That's probably one of the most amazing stories and I have to say that you, unknowingly maybe, and the reason you needed to tell that story was because we had an ongoing over-under bet on how long it takes a speaker to cry on Christopher's stage because so many people have come up and told stories from the depths of their heart and soul. So, hey, I want to thank you for joining those of us that have joined Christopher's stage in which you have an over-under on telling an emotional story, so thanks for that, Russell. Russell: No worries. You set a environment where it was there. Anyway. Yeah, I hope that this was helpful for you guys. Again, I was like, I could go and give you guys the foundation and step one and step two and step three, stuff we talked about here, but I was like, I don't want to do that. I want to be real as possible because it's real in so many aspects of your life. And now's the time, wherever you are, is to start planting those seeds and starting looking at who can you serve, who can you serve and the more you do that, the more doors open and the more things. And it's okay eventually because I think sometimes, people are scared to ask and I would tease Christopher about this. He's been building a relationship with me for now, I don't even know, three or four years and we used to have a joke inside of the office, "What's he going to ask?" Somebody's going to ask something. "I don't know. Maybe he's just going to keep serving and serving and never ask." And then when he finally is like, "Hey, I'm doing this thing, would you be willing?" "Finally, thank you for asking." Because we know, there's always, all of us, when I was dating my wife, I was asking her on a date and she knows my intentions. If I already came date number one, "Hey, can we get a picture just in case if we get married, we'll have the ... " Whatever. If I'd done these weird things along the way, it wouldn't have worked, but like everyone knows, we're in business, we're in things like that, we know what the goal is, but we're trying to feel people out to see if they're genuine or not. It's interesting. I heard Adam Sandler talk about it one time and he was like, "I don't have very many friends." He said the reason why is because, he's like, "Earlier in my career, as I started having more success, everyone wanted be my friend. I realized really quickly they didn't want to be my friend, they wanted something from me." And the higher tier you get, you'll find out that happens. For me, I don't have a whole bunch of friends because I don't know who my friends are a lot of times. It's interesting because there was a time in my life where I thought everyone who was coming was my friend and I started giving people jobs and some of you have heard the story, I built a huge company of over a hundred people and I thought they were my friends and were here because of the mission, because of the vision. And when we had a hiccup and things kind of crashed, they all went away. And it was interesting because thought that they were coming for that. I can't remember exactly where I was trying to go with this train of thought, but ... Oh, yeah. At the higher levels, just Understand that their guards are up because they've been burned in the past and it's like, who's true friends? And if you show up as a true friend where you're giving, you're serving, they know you want to do something with them eventually anyway, that's in the back of their mind, but they're testing, is this person the person who's coming because they're trying to get something from me or someone who genuinely wants to be a friend or genuinely wants to help, genuinely wants to do something? So it's just consistently showing up for a long time and maybe it's not as fast to turning on a Facebook ad, but for the long term stability, what you're trying to do, it's the best thing. Anyway, I hope that helps. I hope that gave somebody something today.

On this special 3 part series, you get to hear Russell's presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of a really cool summit that my friend, Christopher Voss put on called The ROR Symposium. And he had me as one of his keynote speakers, and he had me talk about just my history, my journey, using relationships, and joint ventures, and things like that. The Dream 100, as I call it, to build my business and everything we've done over the last almost 20 years now. And so, it was a really special presentation. It was one that I came to with notes, but not PowerPoint slides and things like that. It was more, I just wanted to kind of share from my heart. And if you know Christopher Voss you know he's a very emotional person and he brings that emotion. And apparently, I found out afterwards, all the speakers end up crying. In fact, I did as well during my presentation. So, there's something really special in the middle that you'll find out about. But anyway, I hope you really enjoy these. They're going to help you to learn how to build joint ventures, how to find your Dream 100, how to build better relationships with people, and how to turn that into more business and help you to get your mission out there to change more people's lives. If you don't know who Christopher Voss is, I recommend following him. He told me that the best site to send you guys to... I said, "Where should I send people to listen who want to go deeper with you and learn more about relationships and how to build businesses using them?" And he said theroruniversity.com would be the best place for you guys to go. So, if you want to go deeper with Chris, go to roruniversity.com, check out what he's got there. And with that said, I'm going to cue the theme song. When we come back, you have a chance to hear the first part of my keynote presentation. As I was kind of thinking through this, I was like, "Man, there's 30-something speakers coming. Everyone's talking about different ways to do this ROR, return on relationship game. And everyone's got different ideas and things, and it got me to back, man, almost 19, 20 years ago now. And so I... If you guys are cool with it, I just want to do some story time and tell you guys my story and some of the things along the journey that I tried, that I... failures, the successes, specifically inside of this relationship, and joint venture partners, and things like that. And hopefully, it'll give you guys some comfort. Because everyone starting different points and sometimes you look at someone like me like, "Oh, well, Russell knows Tony Robbins, and Dan Kennedy," and da, da, da. But there was a day, 18, 19, 20 years ago where I was a little kid scared out of my mind awkwardly trying to message people pre-Facebook. So, I'm sending emails and trying to... and it was scary, and hard, and so hopefully, it'll give you some faith in wherever you are in your journey. Just like, "Okay, this is right. It's going to be good." It's going to be for some of us, especially the introverts like me, this is going to be something that kind of stretches you and feels uncomfortable sometimes, but then it can become something you really love and enjoy and gives you the ability to change the world at a level you never thought was possible. So, that's kind of my game plan. Then after that, we can open for some Q&A and... or whatever we want to do. Or we can celebrate, have a party, or we can sing Christopher's song and let him have a nap. Hey, whatever we want to do, it'll be fun. So, looking back, it's funny, because when I got started in this business, I was still in college. So, I had just met my beautiful wife, Colette, who I think we're celebrating our... I think it's our 20th anniversary this summer, which is crazy. So, she's stuck around my chaos for this long and she's... Gosh, she's the best. But we had just gotten married and I was trying to figure out how to support her. I was wrestling and I didn't want to quit wrestling, so I'm like, "How do I wrestle and do all these things at once?" And so, I did what most people do and I went to Google and typed in how to make money. Right? Which, who here has done that at one point in your career? And you go on this rabbit trail, right? Of like, "Whoa, there's a lot of things to do." And everyone's got a different thing, and you start joining email newsletters. You know what those are at first and you start getting these emails from all these people, and then for me, it was like I was reading blogs and then I was joining... They didn't have Facebook groups back then. They had forums. So, I was joining the Warrior forum and How-To Court forum, and then... Anyway, there's like 20 or 30 different forums. So, all day long I'm reading forums of people, and I'm getting emails, and I'm learning all these things. And it was interesting because I was learning all the different pieces, right? Some people would talk about SEO and that's what they geeked out on. So, I started reading all the SEO articles, and I started learning how to do SEO and backlinking. So, I was like, "Oh, this is how you make money." And then someone else was like, "SEO's stupid. This is how we make money," and they had a whole different strategy. And then someone else had a different strategy, and soon I was just looking at all these shiny objects and I was like, "I don't know which one I'm supposed to do." How many of you guys ever felt that before? There's like 8,000 things. Like, "Russell said funnel. Someone else said this." Like, "Ah." And so, I was in that as well, and so I was just like... I got in this perpetual learning phase, right? Where I was learning and studying, and learning and studying. Then I started watching what was happening. Right? And I was on all these different email lists, but then it seemed like it was coordinated. Once every couple months, all of a sudden I would get an email from 30 or 40 people who somehow I had got on their email lists and all of them would be talking about the same product at the exact same time. Right? And all of a sudden you're like, "Oh, my gosh. Everyone's talking about this thing." Right? And I think the first ones I saw there was an old e-book called Google Cash. And it's how people are making money on Google doing Google ads. It was Chris Carpenter's offer, and he had gotten a whole bunch of affiliates. I don't know how at the time, but he had a whole bunch of affiliates all promote at the same time, so my inbox... And I'm at college opening my inbox and there's like 40 emails from people all talking about this book. I'm like, "This is the thing everyone's talking about. It's got to be the secret." I was so excited. And I went and paid this $67 for an e-book, which no one knew what e-books were back then and we were all confused. Literally, I remember messaging the support team and I was... like two weeks later. I'm like, "When's the book going to show up?" And they're like, "It's digital." I'm like, "I don't know what that means." They're like, "It means you download it." And again, 20 years ago, that was like... that was weird. That wasn't a thing that nowadays we all get it. But back then... And so I download this book, and I'm trying to read it, and I was just like, "I paid $67 for a PDF. My wife's going to kill me when she finds out." But I'm reading it and I'm getting all excited like t's next big thing, and all of a sudden, there's this next promotion and everybody's talking about this next thing. I'm getting all these... like 20, 30 emails. And I was like, "It's got to be this," so I jumped over there, and it's started me on this rabbit trail. And I just remember being confused, and overwhelmed, and all the things a lot of us go through. Right? And about that time... This was probably the very first ever high-ticket... Not even high-ticket, like $1,00 product. There was this guy, and I didn't know who he was at the time, but again, all of a sudden the emails start flying in my inbox. Right? And they're all for this guy. They say this guy is the godfather of internet marketing and he's retiring. And because of that, he's giving away his entire empire, everything he's built. And he called it the farewell package. Like, "This is my farewell from the internet. I'm done. I'm out. I've made millions of dollars, now I'm leaving." And his name was Mark Joyner. And I didn't know who Mark was at the time, but I started reading the emails and the stuff, and I was just like, "This is the greatest thing in the world." Right? So, I remember going to the sales page, reading through it ready to try to buy it for 20, or 30 bucks, or whatever, and the price went was $1,000. And I was like, "Oh, I do not have $1,000. I've never had $1,000." My wife was working, supporting at the time, and she was making, I believe $9.50 an hour. So, I mean, it would take her, man, over 100 hours. No, because you got taxes. Probably 200 hours of her working, so that's a lot of time to pay for this $1,000 course. I remember looking at it and I was like, "Oh, I don't have any money. I'm a broke wrestler." I had just gotten married, therefore, now I'm living off my wife who's making $9.50 an hour as a receptionist where she was working at. And I was like, "There's no way I can do it." And so, I remember not being able to buy it, not being able to buy it, but I kept seeing the emails, and the promotions, and the urgency, and the scarcity, and it eventually got to the point where it was about to sell out. Probably five or six weeks into this whole thing and about to sell out. And they were closing down the cart. And I remember the night before... This is... Again, for those of you who are newer before there were webinars, there were things called teleseminars where you would pick up the phone, and you would call, and you'd just listen to people talk. And so, I called this teleseminar, and on the teleseminar these guys are talking about the Mark Joyner Farewell Package. And it was just... It was going to be gone the next day and you had to get it. And I remember listening to it and being sick to my stomach and laying in bed that night, and I was like, "I have to do it. This is my thing," and being so stressed out. And finally, the next morning I was still laying in bed. My wife woke up and I was like, "Colette, I know I bought a lot of stupid things that I haven't done anything with any of it yet, but I think this is the one. I think this is the thing." I remember asking her. I was like, "Can I buy it?" And she said something like... In fact, I talked about it. I wrote it in the Traffic Secrets book, this story, but she's like, "Well, do you think this is the one for you?" I was like, "I think this is the one." She's like, "Okay, then here's our credit card." And we only had like a $500 credit limit I had to call up my bank like, "Can you double our limit to 1,000?" This is how like green we were back then. And we did it, and I bought the course, and I remember I got the course and there was like 15 CDs, all these interviews. And so, I started listening to the CDs, and what was crazy, as Mark was talking, he kept talking over and over and over again, about two concepts. The first one was the power of your own list. He kept talking about, "You have to have your own email list, and this is how it works, and if you have an email list of 10,000 people, you send an email out to your offer, you can sell a whole bunch of your things." And I started realize, I'm like, "Oh, my gosh. This is literally what's been happening to me. I'm on all these people's email lists. They have a big email list and send an email, and if I buy a $1,000 course, they must have made 500 bucks." And I started putting the pieces together. It's like, "Oh, my gosh. This is how it works." And some of you guys... I'm not going to tell the whole story, but some of you guys have heard my story. After listening to two or three of these CDs I was like, "I need an email list." And I went down that whole journey where I got called a spammer and... Anyway, so that's... Insert that story there. I'm not going to tell that story because it's outside the context of this event. But I started trying to send email and it didn't work. And I was just like, "This thing Mark is teaching me, I need to have an email list, but everyone's got one, except for me. I don't have a list. It's not fair." And I kept listening to Mark's course, and as he got deeper and deeper in the course, he started talking about this thing called joint ventures. And he was like, "Every time you start a new company or launch a new product, the first thing we do before you buy ads or anything is we go and we have these different partners who all already have email lists." He's like, "Go with people who already have email lists, and then some of them will promote and send traffic to my thing, and that's how you make money." And I was like... I was just seeing... You know there's those curtain in front of your face, and the curtain's lifted? I saw the Wizard of Oz. I'm like, "This is how it works. You have to have an email list. If you don't have an email list, you find other people with email lists, and they promote your offer, and then the people buy your product, and then you have an email list." And I was like... It all started making sense in my head. I was like, "Okay." And then I did what I'm sure all of you guys did, especially if you've read Traffic Secrets book... And I didn't know what this was called at the time. I didn't have words for it, but it was basically my first Dream 100. I was like, "Okay. Who's got an email list?" Like, "Mark said people have email lists. We need to find people with email lists," and so that was kind of the next question. And so, I started making my first Dream 100 list. And it was funny because I had this farewell package I bought from Mark Joyner and he had all the people he interviewed. So I said, "Well, this is my Dream 100, all the people Mark interviewed." And so, I don't remember most of the names. I do remember Joe Vitale though. He was one of the names. And some of you guys know Joe Vitale. If you go to mrfire.com, he's written like 400 books. He's awesome. I wrote Joe Vitale down. I started writing other people's names down. And so, I remember I'm building this Dream 100 list and I was like, "Okay, this is easy. I'm just going to email them all, and then they're going to promote my thing, and I'm going to be rich. This seems really awesome." Right? And I'm sure some of you guys have thought of that before. Hopefully, it's not just me. So, I start emailing Joe Vitale, and I can't remember all the other names. Joe's the one that stuck out in my head. I remember emailing them all and then just waiting like, "Okay, they're going to respond back to me, and then this is going to be this big thing, and I'm going to make a bunch of money." And I think I had my first or second product at the time, so it was like I had a product for them to sell and everything. Sent all the emails out and it was crickets. Not one person wrote back to me. And I was like, "Huh." I was like, "Okay, either this Mark Joyner's full of crap or I need to send another email." So, being a relentless person, I send another email to all them like, "Hey, Joe Vitale. Did you not get my email? Because I've got this new product and if you promote it, we can split the money 50/50. It's going to be awesome." Right? Like he's for sure... Like, "I'll even give you 60% commission." Maybe I'll blow his mind. Right? So, I tell him this thing, crickets. Nobody responds back to me. And I remember just being like... I was like, "This internet thing doesn't work." So, I remember being frustrated and just not knowing what to do, not believing this JV thing actually worked. Assuming that it's impossible to build an email list and I was stuck in that rut for a while. Probably, I don't know how many, four or five months of this rut of just like, "It didn't work. I tried." And have you guys done that where you try something somebody told you and then you're like, "Oh"? It reminds me of... Well, never mind. I'm not going to tell that story, but it reminds me of just so many of us do that where we're trying to follow a guru. We try the thing and it doesn't work, and we're like, "Oh, it didn't work." It's like, maybe we just didn't execute it quite correctly. So, fast forward a little while later there was this internet marketing event. It was Armand Morin. It was called the Big Seminar back then. And it was the seminar in the industry. Kind of like Funnel Hacking Live is nowadays. It was the seminar. And so, I remember saving up some money and we flew out to... And I had made a little bit of money online at this point. Not a lot. I was making, I don't know, maybe 1,000 bucks a month or something. So, I had a little bit of money just so I didn't have to yell... borrow more money from Colette's credit card to go and go to this event. So, I fly out to this event. It's in Atlanta. I go to the seminar and I remember thinking, "All the speakers on stage, I'm going to get all... That's going to be my next affiliates or my next people I'm going to be partners with." And so, we're seeing all the speakers and they seem bigger than life. They're on stage, and they're talking, and I was just like, "If any of these guys promoted my product, I'd be rich." That's the thing going through my head. Right? And so, I'm seeing them, writing all their names down. I'm like, "I'm going to become partners with them and become friends with them. I'm going to go meet them face-to-face. Maybe that's the secret. If I meet them face-to-face then it'll be easy." Unfortunately, I'm insanely introverted, and shy, and scared. So, I'm at the event, I see the person walking by. I remember seeing Stephen Pierce. He was the guy at the time. He walked past and I was just like... He walked right past me, and he walked past, and I'm like, "Ah, I blew it. Stupid, Russell. Stupid, Russell. You didn't even talk to him." And I'm sitting there in the hallway and all of a sudden Armand... Actually, I was in the bathroom and Armand walked next to me in the urinal next to me. I'm like, "Armand's right here. What do I do? Do I say something? I can't say in the bathroom. It's so awkward." And he looks over and he is like, "Hey, man. How's it going?" I'm like, "Good." And he is like, "All right," and then walks away and walks out of the bathroom. I'm like, "Ah, I blew it again. I blew it again." You know? And I'm too scared to talk to any of the speakers, but I'm like... For me, I'm like, "This is the key. This is the key to my freedom is these speakers," and I didn't dare do it. I wimped out every single person. I didn't talk to a single one of them. And then at nights, all the attendees would go to the bar. Now, I'm not a drinker. I've never drank in my life. Most people don't believe me, but I've literally never drank in my entire life. So, I'd go to these bars and I was like, "I don't want people to think I'm drinking," because like I have a thing like that where I want to avoid the appearance of evil at all costs. Right? So, I remember I'd go to the bar and I was like, "Ah, how do I..." And literally, the bartender was like, "You want something to drink?" I was like, "Can you give me milk?" He was like, "Seriously?" I'm like, "I don't know. Can you?" I was like "Because if it's going to be a Sprite, people going to think it's some fizzy drink." I don't know. I don't even know what drinks are. Like, "It's going to be fizzy something." So, I'm like, "If you give me milk they're going to know that it's not alcohol." Right? So, he's like, "All right." So, the guy gives me a milk. I'm holding this milk at the bar walking around and everyone's like... All these people start coming to me, which is really cool, and they're like, "Are you drinking milk?" I was like, "Yeah." They're like, "Why are drinking milk?" I'm like, "Oh, well, I'm Mormon, so I don't drink." They all kind of laugh at me, but it opened dialogue when they came to me. And this is... Okay, side note. Interesting for the introvert. Who are the introverts in the room? If you're introvert, I learned something really cool. Nicholas Bailey actually told me this. He dresses weird because he's introverted and he's too scared to go talk to people. He's like, "If I do something weird," he's like, "people come to me and like, 'Oh, nice shirt. Nice glasses. Nice,'" blah, blah, blah, blah. And so, that's what happens. I had this weird thing, and then people came to me. They're like, "Why are you drinking milk in a bar?" And then it started a conversation, and then when I'm in a conversation I can do it. It's the walking up to. Like, "How am I going to go and..." You know what I mean? So scary for me. And so, people started talking to me. We started becoming friends and get to know people, and I'm talking in this group, and it was interesting because everyone I was talking to, they all had businesses just like me, but they weren't the guy on stage with a list of 100,000 people and all this kind of stuff They were here and they had a list of like 500 people. Or I got a list of 1,200 people. They were all kind of at this level. About the same level I was at. I was like, "Oh, my gosh," and we started talking, getting to know each other. And back then it was before Skype or before... It was pre-Skype. It was pre... What do we use nowadays? Slack or Instant Messenger. Whatever. We used to use Yahoo Messenger, or IRQ, or AOL, and so it always like, "What messenger are you on? Here's my AOL chat," or, "Here's my IRQ." Or ICQ Sorry. ICQ. Or, "Here's my..." And so, they give them to you, and so that was how we get to know people. So, I put it out, write it down, and then I remember the people. I remember Mike Phillip's name was on Yahoo Messenger. His name was signanddrive.com. And I remember Brad Callen. I remember Brad Fallon. And so, I started meeting all these people at the bar while I'm drinking my milk, and getting to know them, and I'm writing down all their little handles. And then we get home and away from the event, and so I start putting those things in and I start messaging them. I feel way more comfortable talking through text, through Yahoo Messenger. I was like, "Hey, great meeting you at the event," blah, blah, blah. "This is a picture of me so you remember who I was." Right? And the person would write back, "Oh, yeah. It was really cool. You were the guy with the milk, right?" I'm like, "Yeah." And we'd start this dialogue. And then I was like, "Okay..." Not even thinking that these guys would be big partners someday, but I kind of started getting to know these people. And we were all kind of the same level. And this is the key. Okay? I'm trying to tell stories with hopefully principles you guys can pick from it. So, all these people were at the same level. And I remember because at the same time I was messaging Joe, Vitale, and messaging all the speakers in the event, and none of them are responding to me. It's just like crickets. No one's responding back. I'm talking to these guys. And I remember I was creating an offer and these guys had become my friends. And I was like, "Hey, can you check this out? Do you think this is good? Is the offer good?" And they started messaging back, and all of a sudden they started becoming involved in my business, right? They had a vested interest because they were kind of like, "Oh, I would do this," or, "I'd try this over here. And all of a sudden they started sharing ideas back and forth and it was really cool. And then they would share with me what they were doing back and forth, and it was really, really cool. And I had vested interest in their projects because I was like, "Oh, you should try this, or, "Oh, I did this. You should try this." We built this little group of people. And I don't even know. It was probably four, five, six people maybe that we kind of did this thing. And I remember because about this time is when my very first software product ever came out, and I don't talk much about this product. It was a product called ZIP Brander, and I was so proud of it. And I remember I sent it to Mike Filsaime. I was like, "Hey, here's my first software. Check it out." He was like, "Dude, that's so cool. Do you want me to promote it to my list?" And I was like, "Wait, he just asked me." Like never it happened. I was just like, "I've been asking all these people at this level up here, all the people I'm looking up to, the gurus, the big famous people. No one, crickets, and all of a sudden my friend's, like, 'I'll promote it to my list.'" And I was like, "Dude, you serious?" He's like, "Yeah." I'm like, "Okay." And so I give him the link. He sends an email to his list, and I can't remember. I paid him like 50, 60, 70. I don't know. I was like, "You can have all the money. I just want... I need a list. I know the goal. The goal to get a list. I'll give you 100% commission." Right? And so, he promoted and I think he sold... I don't know, he sold five or six copies of my thing, but then I got the money, and then I gave most of it to him. But then what happened is I got five or six customers, but a bunch of people... I had a pop-up on the site. A bunch of people filled out the pop-up, and I got like 300 or 400 people on my email list. And I was like, "This is awesome." And then I knew Mike had a product, and I was like, "Hey, man." I was like, "Dude, I love..." He had a product called Carbon Copy Marketing back then or something. It was a two-disc DVD set. And this is before DVD, so he literally would go and he would print a DVD and ship it out to you from his house. This is how... 20 years ago. Remember, this is before things like that. And so, he said, "Yeah." So, I emailed my list of like 300 people from him the 400 or 500 people I built, so maybe a thousand from my list. I sent the email and I sold like five or six of his DVDs. And he is like, "Thanks, man." And we did our first little cross-promotion, and me and Mike became friends. And then Mike told me. Then Mike's like, "Dude, you know who you should do? I met this guy named Gary Ambrose. You should meet Gary because Gary has got a list too, and he promoted the same DVDs you just promoted and it was awesome. You should get to know him." So, he introduced me to Gary. Me and Gary met up, and I was like, "Oh." And Gary and I started sharing ideas, and then eventually he promoted my things, I promoted his, and then Gary's like, "Oh, dude, you should meet so and so." And I was like, "Oh, you should meet..." And all of a sudden we started this little four or five people start introducing more and more people, and soon I've got 20 or 30 friends all on Yahoo Messenger and AOL that we're talking back and forth and getting to know each other. Right? And what's interesting is that we all kind of helped promoting each other. Our list went from 400 or 500 people to 1,000 to 1,500, to 1,000 to 2,500, and they kept growing and growing. And I was looking at this little group of people all working together. It was like a groundswell where our businesses all started gradually rising together. What do they say? A rising tide raises all ships, right? That's what started happening. And we started getting bigger and bigger. I'm like, "Oh, my gosh. This is so cool." And then we started doing more things and this is, man, a two or three-year period of time while I was in college, we were going back and doing these things. And it was just... It was really, really cool. Right? And I remember one day Mike had this idea, Mike Filsaime had this idea for a product called Butterfly Marketing. Some of you guys may have heard of it, but it was the first time he had the idea. And he's like, "Hey, man, check out the sales letter." He had this huge sales letter. And on the sales letter, he had these testimonials from all the people. All the people you'd want, right? I was like, "How'd you get all those guys' testimonials?" He's like, "Oh, I didn't. I just put their pictures in just as the placeholders as a dream of someday I'm wanting to get these people's testimonials." I was like, "Oh, that'd be so cool to get to know them." And then he's like, "Well, I met so and so. I know so and so who does know that person," and all of a sudden this network started happening, right? Anyway, Mike went and started messaging and eventually got to the person, one of the people, and they gave him a thing, and all of a sudden he got a bigger promotion from a bigger person. And what happened is, is we started doing this. Again, the people I looked up to were way up here and they wouldn't respond to me and things like that. And this group down here became friends. We all started growing together, and eventually what started happening is as we got bigger and bigger and bigger, we got closer to these people. I remember probably, man, two years, maybe three years into this business I had an idea. And I was creating this whole project. It was a membership site. It was called The Lost Files, and it was based on old public domain books, which I could talk about for six years. But it's this geeky, nerdy thing that you can make money with. And so I got excited, I'm creating this thing, and I was like, "Joe Vitale, he's written like 500 books." I'm like, "Oh, Joe would be my dream person." I know Joe had talked about public domain in the past. Joe had actually published a couple books from the public domain. And I was like, "He'd be my dream partner." But I was like, "He's ignored like 40 emails from me. There's no way he's going to respond to me now." Right? But I was like, "Oh, I got to do something." So, I remember I messaged him again this time and I was like, "Hey, Joe. Sorry to bug you. I have this new site." I explained what my site, thelostfiles.com. Like, "This is what is, how it works," and everything. And then the next day I get email back from Joe, and I was too scared to even open it. I'm like, "This is crazy." And Joe messaged me back. He's like, "Hey, Russell, so good to meet you." He's like, "I've been seeing your name everywhere. All these different people keep promoting your stuff. They keep popping up in my inbox. The Lost Files sounds awesome." The way he made the connection, he didn't... I don't think he... He didn't connect that it was me who was annoying him for like 40 emails prior. He just didn't connect it. Or maybe he just ignored it, or he forgave me, or whatever, but he message back and said, "Yes." And I was like, "Joe Vitale said yes." And I was freaking out. And so he goes and he does this... We had this promotion where we had a teleseminar together. He promoted his list. And then at the teleseminar he promoted The Lost Files, and we signed up like 300 members off his list at like 40 bucks a month, which for a college kid, is insane. And it was this one deal, and then Joe was like, "Oh, by the way, have you ever met so and so, and so and so?" and starts opening these doors again. Now, because I've gotten closer and closer, I got one person in and all of sudden it opened up this whole network of people. And that was my journey for the first three or four years. And so I wanted to kind of lead with that because again, I think so many of you guys are like me where you see the people. I meet people all the time. "Russell, you say to build a Dream 100 list, I've got to dream one, and it's just you." And I'm like, "Not a good strategy." I literally said Dream 100 for a very important reason because it shouldn't be me. I do maybe one promotion a year and usually, it's for Tony Robbins. And so, for me to say yes, it's going to be like... We got to date for a decade before it's going to happen, so if you're banking on that it's going to be a long, long time for something to happen, right? I was like, "Instead, go and do things with people at your own tier, your own level where they're looking for things, and looking for cross-promotions, and things will start happening. And then what happened is you start rising to the top, and all of a sudden people like me are going to start seeing you. You show up my news feed. I start seeing emails." All of a sudden it's like now there's this relationship, right? It's funny. There's... This is a funny story. So, one of my buddies, I met him probably... It's probably been 12 years ago now. Some of you guys know him. He's Chad Wallner. He's a chiropractor. I talk about him in the Dot Com Secrets book. But he moved into our area, and so we go to church. We were going to the same church, and so he shows up and he sees me. And he was seeing me online. He knew I was and stuff. He came to me and he's like, "Russell." He's like, "Dude, this is so... I can't believe you're in my ward. I've seen you before," blah, blah, blah, all this stuff. And he's like, "We actually have a mutual friend together." And I was like, "We do?" He's like, "Yeah." So, he's trying to build a connection so we can connect and stuff. And it was interesting because he said, "We got this mutual friend." And then he told me the name. He's like, "Here's the guy's name." And I was like, "Don't know who he is." He was like, "Oh, weird." He's like, "He talks about you all the time as if you guys were best friends." I was like, "I don't know who that is. I'm so sorry." And years later, Chad and I had this discussion about this and it was funny because he was like, "Man, I..." The realization is it's not who you know, it's who knows you. Right? I knew who Joe Vitale was. I knew who these people... I knew Tony Robbins. So, I wanted them, but it's not that I know them. I need them to know me. Right? So, it's how do you get them to know you? Well, it's by doing cool stuff in the market that they're playing in. Showing up. Will they see you in news feeds, see you in emails, see you in stuff? Where all of a sudden they keep seeing these things and then they see you. They got to know who you are. Right? When you approach them like, "Hey, my name is so and so," if they don't know who you are, it's going to be really hard to build a relationship. If they're like, "Hey, this is so and so," it's easy. For example, I was trying to do a negotiation with someone the other day. I wish I could tell you all the details. I can't though. Anyway, really big company. You'd be aware of who they are. And so, I tried to get a meeting with the founder of it, and we get on a Zoom call like this, and the very first thing he says, he's like, "Man, Russell," he's like, "I see you like 12 times a day. You are everywhere in my news feed. I get emails from you. You must be the best internet marketer on the planet." And I was like, "This is going to be the easiest negotiation in my entire life because he knows exactly who I am." Right? As opposed to me coming to him and trying to explain who I was. Right? And so it's like, as you're doing stuff actively in the marketplace, people will start seeing that and become aware of you. Right? And that's how you start rising to the top. I get people all the time that message me like, "Hey, can I speak at Funnel Hacking Live?" I'm like, "I don't know who you are." Like, "I'm the best speaker. Here's my speaker," blah, blah, blah. I'm like, "I don't know who you are." Right? But check this out. McCall Jones, who I think is on here, or she was on here earlier, right? McCall, she showed up on Funnel Hacking Live. Then she does this thing, and then she starts publishing, and she starts doing everything, and I start seeing her everywhere. I see her energy and her excitement. I see how she's developing things. She's like using things she learned from me, but developing her own things, which was really cool. Because I'm like, "Oh, my gosh. She's a good student and she's doing things." And this whole thing starts happening, and I see her in my feed. I see her all the time. And my friends start talking about her, and then Monica, who's on this as well. Monica messaged me. There's McCall right there. Yeah. What's up? And Monica messaged me, "You know McCall? You got to..." And so, her friends are calling me and telling me to listen and stuff. And soon, I'm watching everything she's doing. And I'm like, "Oh, my gosh, I'm impressed." I start podcasts. How many... Once or twice I talked about you on the podcast before we even met officially. I'm like, "This girl McCall keeps showing up. She's doing these cool things." And on Funnel Hacking Live, I'm like, "Who should speak on Funnel Hacking Live?" I'm like, "There's this girl who's never spoken on stage before. Right? She's never... Doesn't like, 'Here's my speaker reel. I've got a perfect presentation.'" But I'm seeing that. I was like, "She'd be like the perfect person to come on stage and, and speak." And so anyway... Hey, McCall. What's up? McCall Jones: Thank you. Wow, that's so nice. I'm just hyping you up, over here reacting to all of your stuff, so hey. Funnel Hacking Live. Woo hoo! Russell: All right. But conceptually, you guys, it make sense. If you want to get into, they call it the good old boys club. Like, "How do I get in the good old boys club?" It's the way you get into it is you have to infiltrate it. And it starts finding people at your own level and start playing the game, start moving forward, start making noise, start doing stuff, and then people are going to start seeing you and start becoming aware of you.

Are you having trouble with getting your leads to convert? In this episode, Mike Filsaime talks about the software that he developed and sold for $20K at 16 years old and how he came up with a business idea that resulted in a $75K profit on his very first month. Listen in to learn how customers think and behave, and the keys to growing a strong customer base.   WHAT YOU'LL LEARN FROM THIS EPISODE How to build an effective email marketing list Skills you need to become a great salesperson A formula to determine the income of your business  The three things you should look for in a mentor The four qualities of a profitable and fulfilling business   RESOURCE MENTIONED Marketers Cruise   ABOUT MIKE FILSAIME After running one of the largest auto dealerships in the U.S.A, Mike Filsaime decided to follow his vision and create software designed to eliminate the pain and frustration of running an online business. His visionary ideas coupled with talented developers and designers have delivered game-changing software for countless online businesses. Following his passion, Mike Filsaime's companies have generated over $175 Million. Historically, Mike was responsible for a number of well-known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. Mike is now the CEO and Co-Founder of prestigious GrooveDigital™, Inc., the fastest-growing software platform for digital and e-commerce marketers.    CONNECT WITH MIKE Website: www.groove.cm Facebook: GROOVE.cm® Official — Groove CRM Platform, Funnels, Pages, Email, eCommerce   CONNECT WITH US Email: marco@marcokozlowski.com Website: https://marcokozlowski.com Facebook: https://www.facebook.com/realmarcokozlowski/ Instagram: https://www.instagram.com/marco.kozlowski/  

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want FULL ACCESS to your dream customers? What if you didn't need permission from Facebook or Google to talk to your dream customers? On this episode, you'll learn... Why your email list should be your NUMBER ONE growth metric. How Russell made his first $70 by building an email list illegally. How to convert ANY website visitor into traffic that you OWN and never have to pay for again. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to our chance every day where we get to hangout and talk about traffic and funnels and all of the fun things. Excited to be with you guys here today. It's actually kind of cool be in this whole quarantine thing. Where outside everything looks normal and it's this weird, eerie feeling. But then inside we can hangout and be with our family, our friends, we can go live, we can share thoughts, ideas. I think this has been a really cool time for so many people to start sharpening their saw, and starting to get smarter and better about what they're doing and why their doing it and how they're doing it and all kind of stuff. So I'm excited to be here with you guys today. We're going to be talking more about traffic secrets. Today we're going to be covering the third type of traffic. Yesterday we talked about the first two types of traffic. Traffic that you control, traffic that you earned and then today we're talking about the third type, which is traffic that you... you guys know what it is? Traffic that you own. That's the best kind of traffic. So we're going to be going to that in here a few seconds. But while we're waiting for everybody to jump on and get here, I want to make sure you guys know that we're in the middle of the traffic series book launch, which is kind of fun. We've been selling books like crazy. This is the highest numbering funnel we've done so far. So for my funnel hackers, if you're going through the funnel make sure to buy slowly and watch the process and see what's happening and why it's happening because it's doing really, really well. You can go to trafficsecrets.com. This is it right here. There's the video. In fact, you watch the video, I'm very proud of the video, hopefully you'll learn some stuff just from watching that. You can see the offers, you can buy the book for free, just cover shipping and handling, it's 9.95 shipping in the U.S., a little bit more internationally, but you can go get that there. Scroll down you can see the sales pitch. This is a chance, look at what I'm doing, you guys. I spent two years writing the book and about the same amount of time brainstorming this funnel and getting it live and ready. It is over 20,000 books sold and it's kept a $63 average cart value, which is insane. Especially knowing that a lot of you guys are my funnel hackers. You're like, "I bough the book six times. I want to get everybody's bonuses." With that said, to be able to keep the average cart value that high I would say the real average cart value, if I were to pull out all the duplicates, the average is probably 80 plus dollars, which is insane. Most book funnels are 20 to 30 bucks max. The funnels are awesome, so make sure to go watch it, buy slowly, learn some stuff while you're doing it. You just go to trafficsecrets.com. For those of you that are extra bored, especially if you're bored with your kids, right here is funnelflix.com. And if you go to funnelflix.com, you can get a free premiere week. Which basically you go in there, and you get a bunch of video for free. Including the very first one, which is from, I don't know if you can see it right there, that is Frank Kern... this is Frank Kern right here. He spoke at Funnel Hacking Live. Nobody knew he was coming, we kept it a surprise and he came out and people lost their mind. Frank is one of the original OGs. When I was learning internet marketing, Frank was one of the dudes teaching it. You can actually go and literally go watch his presentation online for free, bunch of other ones as well. Julius, I hear he's got 5,000,000 followers on Instagram. He walks you how he does it, how he did it. You get that one for free. You get one from me for free. Anyway if you go to funnelflix.com you get Funnel Flix premiere week for free. Then if you go over here to trafficsecrets.com, you get Traffic Secrets for free. So anyway, that's what's happening. All right with that said, you guys, we got a full audience between Instagram we're about 160 people, Facebook we're at 155-ish, so we've got 300 people here. We can start this party and get started and it should be fun. Lionel said, "I think I found my ADD community." Yes, welcome to the ADD-nis. All right. Okay, so today we're talking again about Traffic Secrets. If you don't have your free copy of the book, go to trafficsecrets.com. And this is the box set with all the books. If you don't know anything about me, these are the books I've written. Dotcom Secrets is the first book. This is the new updated hardbound version. This is Expert Secrets is the second book. And Traffic Seekers is the third and final book in the trilogy. And Unlock the Secrets is this amazing workbook that goes with all of these books here. It's kind of fun. Anyhoo, let me pull out book number one. All right, the Traffic Secrets book. So here we go, Traffic Secrets. Today we're going to be going into one of the secrets. Brian saying, "How do you get the box set?" The box set is not for sale right now unless after you get the Traffic Secrets book the upsale may or may not be the box set. This is all pre-order, these aren't shipped till May 5th. But the audio books are available today. I spent three days in the studio reading the Traffic Secrets book. It's a seven hour audio, you can go and get that. It's for the order form bump. You can grab that, plug it in and start listening, which is kind of cool. Also, we've got the audio books of the Dotcom Expert Secrets new update as well as part of the sales funnel. If you go through the funnel, you'll see all the cool stuff. So you just got to go to trafficsecrets.com and slowly today go through the funnel and have some fun with it. Reesio said, "How is my quarantine?" It's been good. We're having a good time. I think I'm driving my kids crazy sometimes, they're driving me crazy sometimes, but as a whole, we're doing really good. Thank you for asking. All right, hope you guys are all doing as well, good as well. My job for the next 25 minutes or so is to entertain you, get you excited, inspire you, open your mind to how to get traffic. What you do with traffic, how it all works. I've been doing these live on Instagram and Facebook every day for the last two weeks, so if you missed any of them feel free to go back there. We may or may not also be launching a Traffic Secrets podcast that'll have the recordings of these too. That may be live in the next day or so, I'll let you guys know and then you can start listening in there as well, which will be kind of cool. All right, here we go, Traffic Secrets. So what we covered so far. Section number one is all about your dream customer. Secret One we figure out who's your dream customer. We talked about figuring out and understanding them at a deep level. Figuring out are they moving towards pleasure or away from pain? What's interesting in this market today, I think two weeks ago a majority of customers were moving towards pleasure. Which meant your ads, your advertising is all focused on grabbing people or trying to move towards pleasure. Over the last two weeks, people are in pain and they're now in a state where they're moving away from pain. Looking at that lens, most of our advertising and marketing should be shifting from speaking to them moving towards pleasure to speaking to them moving away from pain. So there's a little hint from Section number one. We also talked about the difference between a searcher and a scroller. What advertising networks people are searching, which ones they're scrolling and how you differentiate your ads and your landing pages and everything based on if they're a searcher or a scroller, the pros and the cons. That was all secret number one. Number two we talked about now you know who they are. Where are they hiding? Where are they congregating? We've got to find those pockets of our dream customers so we can go and target them. We also talked about then who's already congregated and who are our dream 100? And we built the list of our dream 100. After that, secret number three, we talked about hook story offer. How do we throw our hooks in the water to grab their attention and we tell the story to increase perceived value of what it is we're selling them and then how we make them an offer. And secret number four. Yesterday we talked about with your dream 100 how do you work your way in and how do you buy your way in? And that's what brings us today. Today we're talking about secret number five, which is traffic that you own. So I'm going to jump right there, we're going to go through that. This is the best type of traffic of all the types of traffic that are out there. So many things I have to gloss through because this book is super huge and I can't just cover every... make sure you still get the book and read it because there's so many things, like in here, just in the last chapter, I walk through five of our front end funnels. I'll show you the stats, numbers, every single funnel, how it works. I talk about how much you spend on traffic, how much on ads. I give you very detailed numbers. It's like six pages of the numbers of the funnel that you can get inside the book and look at and say, okay, here's the product. How much is it sold for? Here's the order form bump. Here's the commissions, the percentages, here's how it all worked. I breakdown every funnel in great detail. Those are all things I can't do on a live like this that you get inside the book. Okay. Secret number five, traffic that you own. So if you look at the image here, you can see here is the dream 100, right. If you've done this exercise with me over the last couple days, here's Facebook, here's all the people that have already congregated my dream customers on Facebook. Here's Instagram, here's a lot of people that have already congregated in my dream customers Instagram. On Facebook, on YouTube, on Google, we find those people, we have our dream 100 list. Now we're trying to figure out from yesterday how do I work my way in and how do I buy my way into these audiences, okay? Because that's where are traffic's already at, we're just trying to work out way and buy our way in into the audiences. And then from there, this is what this whole secret's about: Traffic v. Yield. So all the time we're getting traffic, our goal's not to get traffic to sell products, our goal is to get traffic where we're either getting traffic that we've earned or traffic we control and we're converting it into traffic that we own. That's the big secret, okay. So, for example, traffic that I earn. If I'm earning traffic, it means I'm going out and I'm working for it, right. I'm getting on podcast interviews, I'm doing Facebook lives with people. I'm getting somebody to promote my product for me. This is stuff I'm not paying for, but I'm earning it, I'm putting in the time and the energy and the effort, okay. Traffic I control is I go to Facebook, right. And I don't own Facebook ads, right? Mark Zuckerberg, he owns all that traffic on Facebook, but he allows me and you to go to him and say, "Hey, I want to control some of that traffic. I will pay you if you let me divert some of that traffic from Facebook over into my funnel," okay? It's the traffic you control. There's traffic that I earn, I'm working my way in. There's traffic that I control, where I'm buying my way in. Now the goal of both those traffic sources is not just to sell a product. This is where most people get it wrong. This is the very shortsightedness of almost all entrepreneurs. They're like, "Oh, cool, I bought traffic from Facebook. I'm going to sell my product." Yes, that's part of the goal, but the bigger goal, the overarching strategy is to convert traffic that you earn and traffic that you control into traffic that you own. When you own traffic, you own your own destiny, right? If Facebook shutdown tomorrow, I'd be okay because I have an email list of, I don't know, one and a half to almost 2,000,000 people. So I own that traffic. Any day I can wake up like, "I want to send traffic to this." I can send an email and, boom, traffic goes there. I launch a new book, I want to send traffic here. Because I own that traffic, I own this ball of traffic, I can send it to this page or this page or that page. I can send it wherever I want because I own that traffic, okay? So all the other things I'm doing, all the other exercises of buying ads and working my way into doing podcast interviews and all those things, the only goal of those things is to convert the traffic that I'm controlling and then buying, or that I'm earning and controlling, into traffic that I own, because then I control my own destiny. For me, for the last few years, I've been working on that. For the last decade and a half I've been building my list, building my following, it's traffic that I own now. Even if Facebook disappears, if Google goes away tomorrow, I'm still going to be in business because I own traffic, okay? And that's the mindset shift of what you guys are all having, that you need to understand that you want to be able to own that traffic, okay? So that's what this whole secret's about, owning traffic. When I first kind of started understanding this, let's see... When I first started understanding this, it was back early in my journey. One of my first mentors was a guy named Mark Joiner. Some of you guys know Mark, he's amazing. He's the one who kept telling me, "Russ, we have to focus on building a list, building a list, that's the secret to internet marketing. Building a list, building a list." And I remember at the time there were all these people that were doing different ways to make money. And I was so grateful that my first mentor told me, "You have to build lists, you have to build lists," because that thing has saved me now for a decade and a half. During the ups and downs of the trials of my business and the safe parts of my business. Having a list has helped me to endure. The people who have email lists right now, are the ones who are going to thrive during this whole crazy recession and depression, whatever ends up happening. I don't even know what's going to happen. But those people are surviving because they're prepared for that, right? It's very important to understand that. Let's see. There's so many things I could share with you guys. Just get the book and read it, it's so good! Anyway. Okay. Oh, there's a story in here, but the story's four pages long. Part of me wants to read it, and part of me is like if I read that I'd lose half of you guys. I'll tell you the gist of the story and I'll read one part of it. So this was the day that I learned about list-building, the day it really got sunk in my head. I was like, "Oh my gosh, I need an email list," right? In fact, I told this story yesterday on an interview with Jim Edwards, it was kind of fun. All right, when I first started learning about this whole game of internet marketing, I started hearing people talk about email list. I remember reading and article online and it was about... sometimes you hear about the gurus and they make $30,000 in a weekend and you think it's scam, right? And the guy's like, "No, it's not a scam. Let me explain how this whole thing works." And he explained, he said, "The gurus, whatever you want to call them, they have an email list of maybe 10,000 people, or 30, or a 100,000 people." He said, "All they do is an email out to a 100,000 people and if they send an email to a 100,000 people and they get 10,000 people who actually go and sign up for the thing," right. "Say you send an email to 100,000 people, 10,000 people open the email, 5,000 click through to the thing, and then 500 of those people actually buy the product and let's say it's a $20 product, you just made 10 grand or 30 grand, whatever the math is," right. And he's just like, "It's just a numbers game." He said, "The reason why these gurus make a ton of money is because they spent the last X amount of time building up these huge email lists, right, traffic that they own." And when I read that I was like, "Oh my gosh," it was the epiphany and all of a sudden I understood." I was like, "I need my own email list." I didn't know how to get an email list. So the first thing I did was I jumped on Mr. Google. I said, "How do you get an email list?" And I started searching around and within a few minutes I found this website. I can't remember the domain exactly, I think it was spam for emailaddresses.com. I was like, "Sweet, that's what I need, spam for email addresses." So I went and there was some DVDs where you could buy a DVD with a 100,000 email addresses, one with 500,000, one with a 1,000,000. I'm like, "Well, if I'm going to get an email list, I want a 1,000,000." So I spent 70 bucks and bought a DVD with a million email addresses on it. I waited for it to get sent to me, I get this thing with 70,000,000 email addresses. I'm like, "I'm going to be rich." I'm doing the math in my head. Send an email to a 1,000,000 people, if I get a 100,000 to open, 10,000 to click, 5,000 to buy the thing times $20. If I could send an email every single day, I'm going to be rich. I'm doing the math in my head, I'm trying to explain to my wife, we'd just gotten married at the time. "You can literally quit your job tomorrow. We are going to be rich. I figured out the secret of internet marketing. This is going to be so easy." So I took this DVD, and back then the way we sent emails was different. It wasn't through an email auto responder, you had to buy desktop software. So I bought the software, I put it on my desktop and I uploaded the DVD with a 100,000,000 people's email addresses. I wrote an email and I remember that night, about to go to bed. And you have to remember this was almost 15 years ago. It was, no, probably 16-17 years ago. Anyway, it was before we have high speed internet, before we had cell phones, things like that. If you remember the internet back then, usually you had one phone line and it was your phone or your modem. So I had to crawl under my desk, unplug the phone and plug in my modem, get online. I remember that night writing an email, clicking send and then telling my wife I was like, "We'll be rich by morning. You can literally quit your job tomorrow." And I remember sitting there watching the email software, boom, one email sent, two emails sent, three, four. I'm like, "Oh, this is amazing!" I go to bed that night and I'm like a kid at Christmas time, laying there in bed thinking about it. Every couple of hours I get out of bed and run in, move the mouse to get my screensaver off and 600 sent, 800 sent, 2000 sent. I'm just freaking out, right? So finally the next morning I wake up, my wife's getting ready for work, I'm getting ready for school. And I sneak back in the room where the computer's at, I look at it. And overnight we'd sent, I think we'd sent 6500 emails or something like that during the night. And I was like, "Dang it, I thought I was going to send a million overnight. It's going way slower than I thought." Then Colette was like, "I need to use the phone." I'm like, "You have to use the phone? You don't understand, we're printing cash right now, we cannot use the phone." She's like, "I have to use the phone. I have to call someone at work." So I crawl under the desk, I go and unplug the modem, I plug back in the phone and as soon as I plug it in, I'm still under the desk, I hear the phone ring, brrg. I get out, I pick up the phone and on the other end was my internet service provider yelling at me and screaming at me and cursing me out. Telling me how many spam complaints that they got in the last four or five hours. They're shutting me down and they're going to potentially file a lawsuit and all this stuff. I just like, oh, crap, and I totally freaked out. Finally, the guy hangs up on me, shuts off my internet. I hang up the phone and Colette's like, "Who's that on the phone?" I'm like, "Uh, nobody. Oh, and by the way, please don't quit today. Just wait it out a couple days." She kind of laughs at me. Anyway, she goes to work and that day I'm kind of bummed out. I'm licking my wounds and I go and I put my backpack on and I'm walking to school. I get to school and I'm super bummed out because I lost internet. I can't even check my email, I've no internet right now. I go into the computer lab at school and I check my emails. I said I felt like, "I wonder if anybody bought anything?" So I logged into my PayPal account like I did many times prior, and every time I logged into PayPal in the past, there's always a big zero on top. How much money did you make? Zero dollars. I'm like, "Ah." And I logged in this time and guess what? It didn't say zero. First time ever, it said 70. I was like, "What?" I was like, "I made 70 bucks." The way I did it apparently was illegal, but I did it, I made 70 bucks. This actually works! And it was the proof I needed. This whole thing actually works. This whole idea of having a list works. I did it the wrong way, but there's got to be a right way to do this. So it started me on this journey of I have to figure out the legitimate way to build the email list because other people are doing it. I got a little taste of it, I made 70 bucks the wrong way so I got to figure out the right way. So I started this journey of I have to learn how to build a list, have to learn how to build the list. That became my obsession for the next decade of my life and it's still an obsession today, which is why I have a big email list, because I focus on it. In fact, every single day we have a company-wide meeting. We call it the Click Funnels Pulse Meeting. And one of the stats we share every single day is how many people joined our list yesterday? That's the number we're looking at. It's a metric, it's a KPI in our company. How many people today joined your list? It was interesting for all of you guys who are watching this, if you're not looking at that metric daily, your list probably isn't growing. I've seen some people who have a business, they'll grow a list and they get 10,000, 20,000, 30,000 people on the list and then they stop and go, "Oh, I got a list." And they send emails to the list and they're making money so their fine. But what happens is that list will start to atrophy over time, get smaller, smaller and eventually your business just disappears and dies. Your focus point is you need to consistently, continually always be building your list. That should be the number one metric. You wake up every morning, how many people joined my list yesterday? How many joined yesterday? I remember the first time I got that, one of my friends, Dagen Smith, he told me that. He asked me, "How many people a day join your email list?" I'm like, "I don't know." He's like, "You don't know that number?" "I mean people are joining, but I don't look at that." He's like, "Dude, what you watch, what you measure grows." And so I was like, "Okay. I'm going to start looking it." I started looking at it. I remember at the time there's probably 60-70 people a day joining my list, and so I started watching it. And what's crazy is I started looking at the numbers every single day, it started making me upset in my head. "Ah, only 70 people." Then your subconscious mind starts looking for ways. "Well, how do I make this bigger? How do I make it bigger?" As I'm sitting there thinking how to make it bigger, new ideas pop in my head. Then I morph from 70 a day to 100 a day to a 150 a day, and 500 a day to a 1,000 a day, to 2,000 a day. And it became the focal point of my business. For all you guys, when you start getting this book, that's what I talk about. All the things you're doing, from traffic you control, the traffic you're buying, the traffic that you're earning, the goal of all that traffic is just to convert into traffic that you own, which is your list. Your list is the key. If you look at, "What's the biggest secret of the Russ Brunson's internet marketing?" Your list is the key. You need to be building your list. That's the big aha, okay? You have to understand that. All the things I'm doing, from Facebook live to videos, to podcast interviews, to buying ads, the goal of all the thing is to build my list. And the key metric, the KPI I look at every single day, the most important one of my business for me, is how many people today joined my list? Okay. So all you guys need to be focusing on that. That's the big thing. Someone said, "What software do you use?" I use this weird software called Click Funnels. Click Funnels builds my list, it does everything. All right. That's the big thing to understand. Okay. So there's my little tangent, the way to understand, it's the traffic that you own, okay? And I told you that story already. When I'm doing all this stuff, when I'm buying ads, when I'm earning traffic, the goal of both of those is to get into traffic that I own, right? So when I'm on a podcast interview, I'm doing a podcast and I'm earning traffic while I'm there and being interviewed. At the end of it what do I say? At the end of it I'm like, "Hey, by the way, I got this cool new book called Traffic Secrets. Go to trafficsecrets.com to get a free copy." People go to trafficsecrets.com, they click on the button, they put in their what? Email address. Then what happens? They join my list. Oh. That's the goal. If I do the podcast interviews, not just do an interview. I do an interview the interview's not like that's okay. Yeah, I want to sell copies of the book, but the only reason I'm trying to sell copies of the book is I want you on my email list because that's the game, okay? Hopefully, that helps you understand that. So all the traffic you're buying, all the traffic your earning is all going into one spot where you can build an email list because that's the secret of internet marketing. If you look at these, some of you guys have already seen this. This is one of my squeeze pages, okay. If you go to marketingsecrets.com/blackbook, this is one. This lead page alone has generated over 300,000 leads for me. 300,000 leads, okay, boom. This is where my book funnels. The goal of it is to get somebody to join the email list. I'm sending people from all these places to spots. You notice that every page I send somebody to, like right now I sent you to trafficsecrets.com. When you go there, guess what happens if you click on the button? You join my list. I send you to funnelsclick.com, you go there you get this free stuff or I give you this bait to go watch Frank Kern's presentation, Julius', and mine, right. It's four hours of free video, but what happens if you watch those videos? You give me your email address. Now you join my list. I'm working my way right now to you guys, right. We'll then buy ads to this video, which I'll be buying my way in, but the goal of all of them is to get you on my email list, right? I've been telling you you got two email lists today. That's my goal. I'm trying to convert all this traffic that I'm earning, right, I'm earning it, right. We've still got 160 viewers on Instagram, we got 185 in Facebook. We'll push these things live over the next two or three weeks. We'll probably get, I don't know, 50 to 100,000 people to watch this video. From that, hopefully, I'll get, I don't know, 20-30,000 people to join my list from it. That's why I'm doing these exercises, okay. That's why we do all this stuff. So I hope you guys understand that. Okay, one more thing I'll talk about list-building, just to give you guys some metrics to make this really tangible for you and then we'll wrap it for today. When I got started, I had one of my friends, who's actually Mike Filsaime, I love Mike. Mike told me, he said, "You should average, on average you should make at least one dollar per month, per name on your email list." And I didn't know if that was high or low. It's actually really low. You should make more than that, but this is a really good baseline, right? So what that means, let's say you got a 100 people on your email list. You should average one dollar per month, per name on your email list. So I got a 100 people on my email list, I should make at least a 100 bucks a month from those people. I got a 1,000 people on my email list, I should be making a 1,000 bucks a month. If I've got 50,000 people on my email list, I should make 50,000 a month and so on and so forth, right? And for you guys who are starting your business, you're growing your company, you're like, "How do I grow my company?" That's the big secret. How many people are on your email list right now? If I ask you and you're I don't know, then you don't have a business. You're goofing around, okay. Engagement on Instagram does not count as an email list, right? The goal of engagement on Instagram is to get people to go to your email list and join your list, right? That's the tangible business that we're in. I remember he told me that, I was like okay. So I started at that point, it was my very first product called Zip Brander and I had it top of my list. I started driving traffic to it. I remember the very first month I got 217 people. Isn't funny you remember some random numbers like that? 217 people joined my email list that very first month. In that month, I think I made $300 in sales. I was like, okay, that's a little more than a one dollar per name. I'm going to keep focusing. I took that money that I made, I reinvested it back into more traffic. I got more people in and in month number two I had 600 people on my list. That month I made like 800 bucks. I was like, uh. So I reinvested that 800 bucks back into ads, I kept doing it, and soon I got to 2,000 people on my list and 1500 people, then 2,000 people on my list. And that number stayed pretty sync. When I had 2,000 people on my list I was making a little over a two grand a month. When I had 5,000 people on my list, I made five grand a month. When I had a 100,000 people on my list I was making a 100 grand. Now I'm at over 1.7, 1.8 million people on my email list, we make more than that per month, right? So those numbers sync. And what's interesting is you get better at this game, you get better communicating with your audience, better making offers, better telling stories. All this I'm teaching you through these books that number will go up. You shouldn't just make a one dollar per name on your email list. You can make five dollars or $10. Sometimes I see local businesses where the list is small, they only have 800 people on their list, 500 people on their list. It's usually because of the relationship, because they're local they're able to make 10, 20, 30 bucks per name per email on their email list, okay? I want to give you that number as a metric. Because if some of you guys are like, "I need to retire." "I want to work from home," I want to do whatever, right? That's the number you should be looking at, right? If you're thinking I need to make six figures a year. Okay, if you had 10,000 people on your email list, you're averaging one dollar per month per name, that's 10 grand a month times 12 months, that's 120,000 a year. If you can focus, and get 10,000 people on your email list, based on the math, you should be making 120,000 bucks a year, your six figures a year. If you're like, I need to make five grand a month to survive, cool, you should be focusing on building a list of 5,000 people. You get a list of 5,000 people, you should, based on the math, if you do it okay, you should be making 5,000 grand a month. If you're I want to make a 1,000,000 bucks. I want to hit two comma club, cool. It's just a math game, right? That means if you want two comma club, you need to focus on getting a 100,000 people on your list, 100,000 people times 12 months is 1.2 million bucks a year. That's the game, you guys. That's what you've got to start to understand. The list is the secret. That's the metric, that's the thing we're all focusing on. So all this traffic stuff we're doing, as much fun as it is, like how do you Facebook ads, and Google ads, and do integration marketing? And how do you do growth hacking? All the things we're talking... as exciting as those things are, and they are, they're pretty amazing. The real secret, the real big aha, is that all the focus point of that is to turn it into traffic that you actually own. And I think tomorrow we're actually going to talk about followup funnels. I'm pretty sure. So tomorrow, we're going to talk about followup funnels. So followup funnels is like now someone's on my list, now what do I do with it? How do you make a dollar per name per month, Russell? Well, you do it by the followup funnel. This is the sequences and tomorrow we're going to go deep into that. But I'll give you guys a hint, just so you know. I was doing a... and I'll show this tomorrow, we'll go deep into this. I was looking at my front end funnels and we did a 30 day snapshot in a window. And in a 30 day window, for every dollar we made on one of our front end funnels, those are the funnels that buy ads too where I push stuff through like this. I'm buying my way, working my way, for every dollar I make in that front end funnel, we made $16.49 in the next 30 days through the followup funnels. These are the emails and messages that are sent to them over the next 30 days. So that's the big secret, you guys. So, again, I will share that with you guys tomorrow. If I can do nothing else, to drill into your brain, say the traffic secret to drill in your brain today, the most important thing you'll be focusing on is traffic that you own. How do you convert all the traffic you're earning, all the traffic you're buying into traffic that own? Because then when the storms come, and they're coming, you're feeling it right now. When the recession hits, when the depressions hit, when Facebook is shutdown by the government, when whatever. The platform you're on, the people are huge on buying and then buying got destroyed and then people have podcasts. Let's say the podcasts disappear. Who knows what it's going to be? But as long as you're focusing all your efforts on one thing, traffic that you own, you'll survive the hard times, okay? I've survived two collapses of the economy, excuse me, one big collapse of the economy, two collapses of my business. I've survived all these things because of one thing, and one thing alone: I have my email list. That's the big secret. You guys got that? That's the big secret. So always have to think about that today. In fact, that should be your goal right now, as you get off this thing, start thinking, okay, how big is my email list today? That's number one. If it's zero people, now's the time to start, okay. But look at it, how big is your email list, that's number one. Then number two, how many people per day are joining it, okay? Again, if that's zero, then that's the next thing, how do I get people every day to do it? Then number three, okay, how do I make that number bigger? What you measure grows. So if you start measuring it, it'll grow, or shrink if you're in weight loss, right? If you're measuring your waist every day, you don't want it to grow, but it'll shrink. But in business you want it to grow. So whatever you measure will grow. So every single day the number you should be looking for is how much did my list grow today? How many leads have I got today? That's what you got to start focusing on, okay. Help you guys to survive the storms or the craziness, that's just as important. So there you guys go. That is the Traffic Secret for today I'm going to share. We had a good turnout today. You guys must be bored out of your minds at home during the quarantine. So if you are, what I recommend doing right now... by the time we hangout tomorrow, you guys could listen to this entire book. Go to trafficsecrets.com, you can pre-order a hardbound copy of this book for free. They don't ship until May 5th though, but the order form bump is the audio book of this. If you get the audio book you can plug it into your ears and you could listen to it. It's seven hours of me reading the entire book, word-for-word. By this time tomorrow, you can have it done, we can get back to work. That's your challenge. While you're sitting around, go do it. Let's go. Trafficsecrets.com, get the hardbound book. There's also a whole bunch of amazing video bonuses you get. You get a presentation from Prince Ea who has over three billion views on Facebook. He does a presentation you get for free in there. Payne June talks about how he does his social media, presentation for me about traffic. A bunch of cool stuff you get for free in there. You just got to go get the book for free and then get the audio book you can start listening to today, if you want. Those who have been asking about how do you get the whole box set. The upsale flow you can get the box set in the upsale flow, so that's there as well. And then, you guys, after you've done that and you're like, "I need more stuff, Russ. I want to keep geeking out. I want to sharpen myself, want my brain to get bigger." Then just go to right here, funnelflix.com. Click Funnels has entered the streaming wars, we are trying to destroy Disney+ and Netflix and all the others. No, I'm just kidding. This is way better. But you guys get a free week at funnelsflix.com, it's called Free Premiere Week. You can go there. You put your email address in, click submit and you can get the first four presentations for free. First one's from my man Frank Kern. One of the original OGs in internet marketing. He's one of the dudes I was learning from when I got started. He did a secret presentation at Funnel Hacking Live. Nobody knew he was coming and when he came out on stage, they flipped out. Anyway, his presentation is there for free. You have funnelflix.com, put your email address in here, and then what happens? Oh, you joined my list! "What? Russ practices what he preaches! Oh, this is so crazy." You joined my email list, right? Boom, you watch Frank's presentation. Then, number two, you go right here, and you watch the presentation of Julius, who built an Instagram following of I think 5 or 6,000,000 people. He's a magician, his presentation was insane. His magic is awesome. Then over here you've got a presentation from me on your value ladder which is awesome. Anyway. So funnelflix.com, so trafficsecrets.com get your book. Funnelflix.com go geek out, you've got free premiere week over here, bunch of cool stuff. With that said, you guys, I appreciate you all hanging out. Tomorrow we'll be back. Tomorrow we're going to go into followup funnels, which will be a lot of fun. Yeah, it's going to be fun. Anyway, appreciate you guys. Thanks for hanging out today. If you got any value from this, please call me down below and let me know. If you're on Facebook watching this, please share it. That'd be awesome too. I don't know, can you share this on Instagram live? I don't really know how that works. But feel free to share this if you got any value, it'd mean the world to me. Thank you guys for hanging out, appreciate you all. And we'll see you guys all again tomorrow. Bye.

You might be doing all the correct actions for the right task right now, just in the wrong order and in this week's episode Tobin Slaven enlightens you on the magic formula that is the "4 Gears of Marketing" and how, when used correctly you'll accelerate your business without stalling.

This episode of the Palm Beach Podcast features CEO of Groove, the worlds fastest growing CRM for Digital and eCommerce Marketers. Everything you need to manage your business and customers in one place - FREE for life. https://groove.cm The Palm Beach Podcast features local businesses, athletes, and influencers making a positive impact in our community. The Palm Beach Podcast is sponsored by: Palm Beach Coffee Roasters https://pumphousecoffeeroasters.com/ https://www.instagram.com/pumphousecoffeeroasters/ Hopportunities - Self Serve Modern Beer Hall http://findyourhoppyplace.com/ https://www.instagram.com/hopportunitiesfl Lotus Travel Company - Retreats & Tours in Palm Beach https://lotustravelcompany.com/ https://www.instagram.com/lotustravelcompany/ Bishops Water Company https://www.bishopwater.com/ https://www.instagram.com/bishopswatercompany/ The podcast is hosted by best friends Dr. James Spencer and Mike Jones. James is a sports chiropractor and athletic trainer -- Mike is a photographer and art director. The two co-founded Media Zone with friend Anthony D'Alessio, and opened their first rental podcast studio in Palm Beach County in the summer of 2019. https://mediazonestudios.com https://thepalmbeachpodcast.com Music: Le Jazz Café - Flero: https://soundcloud.com/flero_officialRoads - LiQWYD: https://soundcloud.com/liqwyd Social: https://www.instagram.com/mediazone

About Alex Elliot:Alex is best known for helping online marketers, and business owners leverage the full power of email marketing to create 'practically passive income' with automated backend sales machines.Alex grew her own online marketing business to just under $1 million in sales in 18 months using a combination of email marketing and organic traffic methods. And now enjoys helping others do the same. She has been a featured speaker in Summits alongside Russell Brunson, John Lee Dumas, Mike Filsaime, Jim Edwards, Perry Marshall, Elena Cardone, Alex Charfen, Kathryn Jones, James Smiley, Blake Nubar, Kolton Krottinger, Kim Dang, and Doug Boughton.  ~You can find Alex Elliot on… Website: https://alexselliot.com/Facebook: https://www.facebook.com/alex.elliot.Facebook Page: https://www.facebook.com/pg/alexselliotallday/Email: support@alexselliot.com =======================================================================To book a power session with Reem, go to:https://calendly.com/reem-kharbat/30min To Join Reem's mentoring program, learn the same exact strategy she used to build her three 7-figure businesses, got featured in Vogue Magazine and Top Media, go to :www.reemkharbat.com Or Book a consultation call to see if you're a fit for this program athttps://calendly.com/reem-kharbat/teal If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button and leave me a review and a comment. Please share it with 3 of your friends in the next 24 hours to get the message out! If you would like to connect with me & become friends :) Check me out at:https://www.facebook.com/reem.kharbatInstagram:https://instagram.com/reem.kharbatLinkedin:https://linkedin.com/reem-kharbatOr visit my website:https://www.reemkharbat.com/home Do you want to launch your own podcast, then you have to check the Podcast Profit Lab Program; it's life-changing!http://bit.ly/3bsS3xa 

Welcome to our Carlos Inspire Show Podcast: “Carlos Inspire Show”– A series of inspirational and mind blowing interviews with leaders who have achieved massive success and who are creating massive impact.   Your host, Carlos Siqueira, Author of Work Like An Immigrant, Inspirational Speaker, Investor, Home Based Business Expert, Business Disruptor Strategist, Cryptopreneur, and Mentor that helps you get it done. Likewise, Carlos will be interviewing experts on entrepreneurship, leadership, mindset, influencing and daily habits to help you live an extraordinary life and take your business to the next disruptive level. His motive is simple and so is the objective of the shows —To share wisdom, strategies, and inspiration freely to help the world become a better place and fulfill one of his missions that is personal to him, which is, Make Poverty History.  #makepovertyhistory   *****Link reference on the show:  Groovewithcarlos.com   * In this show, Carlos will be interviewing Mike Filsaime, known as, 'The Michael Jordan of Internet Marketing. Mike is the CEO of Groove Digital. He is a Digital marketer, author, speaker, software developer, online marketing educator, and marketing consultant.   For more information on Mike, go to: https://mikefilsaime.com/   *   ***ABOUT CARLOS SIQUEIRA**** Carlos' dream is to make poverty history and use entertainment to bring wisdom, business strategies, inspiration and personal development to leaders throughout the world in a way that is fun, exciting, and that creates lasting change.  Carlos has been helping thousands of authors, coaches and speakers over the last 20 years becoming industry influencers, creating massive wealth and living a legacy.  * Carlos passion is giving back for children in need around the world. Carlos loves traveling to 3rd world countries to educate kids from a very young age by teaching them entrepreneurial habits in addition to applying mindset strategies to go out and achieve their dreams. Carlos is no stranger to hardship and struggle. He grew up in poverty and family crises in a dangerous part of Northern Brazil.  Starting by selling his grandmother's bread of the streets of his city when he was only 7-years-old, he worked his way up to become a number one top selling sales executive and trainer/mentor for a number of Fortune 500 companies in the U.S.  Internationally known as “The Mentor's Mentor,” Carlos holds several Records & Trainings in Accelerated Performance, Sales, Marketing, Social Media Growth, Consulting, and Crisis Strategic Intervention. After finally achieving his own long-held dreams, he now leads other entrepreneurs, celebrities, coaches, consultants, and speakers worldwide to create theirs through his training, professional coaching and mentoring.  The focus of Carlos' training is how to accelerate your “Message-to-Market" and compressing time to achieve maximum growth. His unique systems disrupt the status quo in both business and coaching today. With his unique blend of real-world experience, business insight, high energy and contagious good humor, Carlos helps others achieve professional success and personal fulfillment, so that they too can begin to live the life they once barely dared to imagine!  As I often tell my clients and remind myself daily: IT'S ABOUT THE MISSION—not the commission." -Carlos Siqueira * Follow Carlos on Instagram: https://www.instagram.com/carlosinspire Follow Carlos on Youtube: http://www.youtube.com/c/CarlosSiqueirainspires * If you like to read Carlos inspirational book, "Work Like an Immigrant"; go to the link below: http://bit.ly/mustmodebook * Join our FREE PRICELESS 321 Challenge below to ignite your results and get some accountability to get things done more often. Just go to the site below: www.321challenge.com * Share this podcast and come back every Friday for more cool interviews with leaders of the world.  Also follow Carlos Instagram @carlosinspire and use the hashtags #itsabouttogodown #worklikeanimmigrant #carlosinspire #mustmode #makepovertyhistory #carlossiqueirashow #cryptowithcarlos #groovewithcarlos    * Carlos Siqueira  Chief Enthusiasm Officer Founder of Carlos Inspire Co Founder of Expert Advisor Alliance "We assist clients to command maximum fees, get paid up front, and create coaching royalties."

My new secret formula to sell everything I sell, for free. In this episode Russell talks about his new book funnel that is launching this week and how he shifted the way he is selling it to hopefully make the offer irresistible. Here are some of the interesting things you can look forward to in today's episode: How shifting an offer by making it free, makes the offer irresistible. How Russell can still make money when everything is free. And How Russell is using things he recently learned from Brendon Burchard in his book funnel. So listen below to find out how you can still make money when everything is free. ---Transcript--- What's up everybody, this is Russell. Welcome back, I'm glad to have you guys here. I just got done with my daughter's soccer practice, or not practice, it was a game and they did good. Now I'm heading home to go grab sandwiches for everybody. My wife and I took different cars because I had to film an upsell video real quick. Anyway, I got the upsell video done and then flew out here to the soccer game and now I'm heading back home. I'm grabbing some Jimmy Johns on the way for the kiddos, some sandwiches for the adults, which will be kind of fun. So that's what's happening in my personal life. But I got something, I don't normally do this, this time of day, but I've got something exciting I want to share with you guys that I think is going to be huge, huge, huge for value. One of the things on my mind right now is offers. How do you create an offer that's so irresistible that people have to give you money? There's no logical way. One of the biggest, sorry, I didn't finish my sentence. There's no logical way for someone to no to you. Alex Mendosian from the Inner Circle, as we were talking, he's one of the kings of creating offers that are so good you have to be an idiot…..he figures out a way to first off, to build gyms by giving people exactly what they want for free. But then, he's getting paid 500 dollars to do that, don't ask me how he does it, because it's a little complicated to explain. Then he got gym owners to basically let him come in and build their gyms for them, for free and in exchange they give him 50 thousand dollars. Once again, how does he do that? I don't know how to explain it, but it's pretty cool. And it's awesome, so he's really, really good at that. There's other people who are really good at. I watch as other people struggle. They're like, ‘Man, I created this course and no one's buying it.” And it's like, “The problem is you're selling the course. That's not sexy, nobody just wants to buy a course.” You have to understand that. To create, if you look at when we launched Clickfunnels, you look at the webinar that's taken us to where we are today, if you notice this one little intricacy, I didn't sell Clickfunnels on the webinar. “What Russell? I thought you sold Clickfunnels, that's how you built it up so big.” No, I didn't. If you look at the offer, what the offer was when you buy Funnel Hacks for $997, you buy this course that's amazing for $997, when you do that you get Clickfunnels for free for the next 6 months. That's the offer. You look at that and you're like, huh. Yes I want Clickfunnels for free, so I will buy the course. So I created an offer that's, because what they really want is Clickfunnels. I'm like, I'm going to give you Clickfunnels for free, who wants it for free? “I want it for free.” Sweet. When you invest in this training course, you get it for free. That little shift was huge for us. Before I was selling Clickfunnels, and you get this Funnel Hacks thing for free, what they really wanted was Clickfunnels, so I give them that for free when they buy the course. Shifting the offer. Same products, same deliverables, different way you structure the offer. As I was telling you about Brendon Burchard, Brendon was showing me some of their offers and this one, I'll kind of walk you guys through it, but he showed me this really cool process he does called the seven day launches, and I showed the inner circle meetings. I walked everybody through it in our groups. People are all going nuts, we're about to launch our first, which I'm excited for. But what's interesting is as I was looking at his offer, it's brilliant because….How do I explain it? Basically he creates a course for people live, so you get to watch for 12 hours as he creates an actual course, and you see the whole thing live. So then the average mind would say, “Okay, the product I'm going to sell now is that course.” The context of this is kind of hard, because you guys don't have the back story, but just pretend like you understand. He creates a course, let's people watch it live and at the end he offers a product. So the logical thing would be to sell the course, they just saw it, they want it. But he doesn't sell the course, instead he sells a different course, gives a huge 50% discount on that course. When they buy that they get the thing that they just watched him create for free. So it's shifting the offer, which is the magic. So as I've been kind of thinking through this, I was launching, we're launching the Expert Secrets book in a few days, and today I came in the office and the funnel I had was good, they were all good offers, but a good offer doesn't make you tens of millions of dollars, like an insane, irresistible offer does. So I kind of took our existing funnel, scratched all that and said, ‘we're starting over.” And I shifted the whole thing and we changed the funnel and the offers and now it's insanely good. Should I walk you guys through the whole funnel? I have a little time, okay we'll do that. So this is what's going to happen in the funnel. Somebody will come to the page and you'll notice all the ads about free book, free book, free book. Why would I do that? Irresistible offer. Free book, you cover shipping. The message is always like, I'll pay for the book, you pay for the shipping. That's the message, irresistible offer, “Okay I want the book.” They go to buy the book, they put in step number one, shipping address. Step number two says, “cool, here's the book for free like we said. Or you can upgrade right now and get the Funnel Hacker Black Box, which gives you both of my books, plus these other four books, plus these other cool things and it's just $37.”  So they can upgrade, which is again another irresistible offer. You're going from this to this other thing and it's still irresistible. So there's the irresistible offer. Then there's an order form bump, which again is another irresistible offer. “hey you're going to get blah for free when you buy this training course at a huge discount.” Or something like that, I haven't figured that one out exactly yet. But there will be a training course there, which is awesome. Then the upsell. The upsell was going to be, I recorded both Dotcom Secrets, and Expert secrets audiobooks, I was going to sell that. My hard cost is kind of expensive. It's about $40 for me to have these MP3's that are shipped. They're not Chinese ones, they're actually American ones and they're more expensive, but they're really, really cool. You can do double speed on the MP3 player and a bunch of other cool things. So it's a really cool offer product. I was going to sell that but I'm like, Okay, my hard costs are I think close to, I can't remember exactly, I think close to $40. So I was like, what if I sell this for $100? But I'm like, I have to pay affiliates 40% commission, it gets really expensive really fast. So there's not very much margin there, but I need the margin in there to be able to do what I need to do. I need the margin to be able to buy ads and all those kind of things. So I'm like, what would I do? So I said, what if we do this, what if we increase the price to $150 for the MP3 player. And then its expensive MP3 player. I was like, wait. What if we shift the offer. So we shifted the offer. So what I'm doing now instead is like, “Look, if you guys want I will give you this MP3 player for free. You get it completely free. But to get it for free you have to invest in this course right here which is A Perfect Webinar Secrets training course. The training course sells for $297 but what you're going to do is you're going to get, because you're on this page, you get a 50% discount. So you get the entire course for $147, you get half off, if you buy right now and you get the MP4 player for free.” Boom. Boom, did you guys hear the bomb drop? Boom, irresistible offer. Because who doesn't want the MP3 player for free? You want it and you're like, you only get it when you buy this course, but you get a 50% discount on that course and all the sudden it's an irresistible offer. I look at my other courses I've done in the past, usually like $197 to $297 offer, I'm getting 5-7% that take that. I'm excited to find out what the percentage is on this. My guess is I'll be in double digits. We'll be hopefully at least in high double digits. That's kind of cool. We'll find out, time will tell. I remember a long time ago, Anik Singal and Mike Filsaime put out a product called Launch Tree, and I remember one of the things they said in there was, “You want to say the word free a million times on the upsell page.” For example let's say you sell ten CD's on the upsell page, you want to be like, “You get these 9 CD's for free when you invest in this one right here. You buy this one here you get the other 9 for free.” Try to figure out how you make your offer free. It's all about how you make it free, free, free. Now I'm giving away a free MP3 player, when you get 50% discount on this course you need anyway. So that's the irresistible offer. And then if they say no to that, the down sell is like, “okay, how about this, if you don't want the MP3 player, it costs me $50 to ship it to you anyway. How about this, it'll save us both money. I won't ship it to you, you get the digital copy, it's only $97 dollars.” So we drop sell that and then I'm going to do one other cool thing on the down sell. You get the digital whatever or it's like, “How about this, or if you decide to actually get the MP3 player, I'll throw in these other cool bonuses as well.” To push you over the edge. That's going to be kind of cool. Then the next page I'm going to thank them and then I'm going to say basically, “It's time to start your education and this first three chapters of the book are about building a massive movement. This is a 90 minute presentation I did at Funnel Hacking Live about building a mass movement and I want you to watch it now.” And then they watch the video, which it helps understand building a mass movement, building a culture, attractive character, all that kind of stuff that builds out the first three sections of the book. They watch that and then they bought after the video, tells them to go register for the Funnel Hacks webinar, register for that. It's an auto webinar and it puts them through to sell them the thousand dollar product of Clickfunnels. So that's the first part of the funnel, the first point of sale. So they go free book, or they can get the black box, then they get the order form bump, then they get the MP3 player for free, basically everything so far has been free for the most part. And then they get the get the training video for free, they get the webinar for free. And if they buy funnel hacks they get Clickfunnels for free. Everything I've sold so far is free, yet my average cart value, my potential average cart value is like, 15, not quite that, 1300 bucks so far, which is awesome. Then after the webinar funnel ends seven days later, so this whole funnel, point of sale is 7 day follow up on the webinar, and then what's exciting is….what was I going to say? What's exciting is then, after day seven then I transition them to I don't know if I told you guys this when I was hanging out with Brendon, I might have told you on the plane. But he did a big product launch for, it was a $2 thousand course and he sold like 2200 copies and then the week later he sold the swipe files to that launch where it was like the sales videos, the transcripts, emails all that kind of stuff. For $97 he sold 6500 of those, something crazy like that. So what I'm going to do is at the end of the funnel, like a week later be like, “Hey you just went through this cool funnel. It was a book funnel, plus webinars, a whole funnel stacking thing. What I'll do is if you want, I'll give you all the swipe files, the emails, the everything for free, once again it's free if you join Funnel University.” Boom, get them into Funnel University. And when you join Funnel University you get my Funnel Stacking book and a bunch of other things for free.” So it's free but they pay me $97. So it's coming back to how you make things free, even when they're paying. So they get that whole cool thing for free when they join Funnel University. And then for 2 days I'll be pushing that offer then we'll down sell, if they don't want to pay $97 a month, which is what we're raising the price to, they can get a trial, but they don't get the free things shipped out to them. Boom, the next three days and from there we transition into the seven day launch, Brendon Burchard, I'm messing up his name….his style funnel, which is basically training for free for three days. And then giving that thing that they just watched you record for free. They get it for free when they invest in your next thing and then the next thing is going to be our Secrets Master Class or the FHAT event. And that's kind of the funnel. That's the first 14 days. That's kind of what's happening. I know it's hard to see that visually as I explain it, but hopefully you're getting the concept, you're understanding how you make everything for free. That's the key I wanted to share with you guys today. Making offers so irresistible that people have to say yes. I hope that helps, I hope it helps to start thinking through your offers. If you're selling a course for a thousand bucks, that's just a course, it's going to be hard to sell. But if you sell your sales scripts for $997 and they get the whole created course for free, then it becomes, you know something like that, then it becomes an irresistible offer. They're like, “I need the sales scripts. I'll pay $1000 for that because I want the other stuff for free.” How do you structure that. What do you have and how do make that offer as sexy as possible? I think I did a podcast a couple of months back about turning up the sexy on your offers. It's kind of something similar. But just thinking about that. How do you add free into everything? Hopefully it gives you enough case studies and ideas and examples. Worst case scenario, if you don't understand what I'm talking about then on April 18th or beyond, probably by the time most of you guys hear this, it'll be live. Go to expertsecrets.com, get your book and watch the process in motion. Buy slowly so you don't miss any of it. I hope you guys enjoy it. Appreciate you all for listening, subscribing and hanging out with me all the time in the car, or wherever you may be right now. With that said, I'm at Jimmy John's right now, I'm grabbing some sandwiches, go feed the kids. Then I gotta get back to finishing out this funnel so it'll be ready for you guys to see. Alright we'll talk soon. Bye everybody.

Understanding the difference between strategy and tactics can mean everything in your business. On today's episode Russell shares the difference between tactics and strategy after an attendee at Funnel Hacking Live complained about the content of day one. He tells why strategy is the key and tactic is just an element. Here are some interesting things to listen for in this episode: Why an attendee at Funnel Hacking Live was unhappy with day one at the event, and why he's not seeing the gold Russell has given him. Why it's important to know the difference between tactics and strategy. And how if you follow an overall strategy, the tactics will still be there, but you can earn 15x more money. So listen below to hear what someone else had to say about Funnel Hacking Live, and why Russell thinks he's wrong. ---Transcript--- What's up everybody? This is Russell, I am out taking the garbage out, Sunday night. And it's a beautiful night, a little chilly, but looking out there's a really cool ski hill called Bogus Basin here in Idaho. Anyway, where my house is at and I'm taking garbage out, I go out and I can see the mountain and the mountain is all dark and where the ski hill is, is all lit up and looks insanely cool. So that's kind of fun right now. But I had a quick message for you guys because I just wanted to make sure everyone's paying attention. Because I feel like sometimes you can show people gold. Be like, “Hey, here's gold. You want some?” and the smart people see that and they're like, “Oh sweet.” And they take it. And there's other people who say, “That's not real gold. I didn't want gold. I wanted platinum. I came for diamonds, why are you trying to give me gold.” I'm like, “Dude, there's gold. You can sell it and buy diamonds.” So let me explain this metaphor. Funnel Hacking Live last week, insane. Those of you there, you know, you experienced it. It was just amazing. And we're starting planning next year's and I think I finally figured out a way, took me three days, but I think I figured out a way to make it better than last time. I'm not sure yet, but I'm excited to try. That's going to be in time, I got a year to plan it, so that's going to be sweet. But it was an awesome event and of the three days, day one was probably my favorite day because I think what I got to share got me most excited. I shared the first section of the book, which is how to build a mass movement. Went into all the strategy and the tactics behind how to do that. I wanted to break those out, because there's two different things, strategy and tactics. Then I had a chance to go into the story. We talked about epiphany bridge stories. I showed the strategy and tactics behind that. Then Brandon and Kaelin spoke the first day. Jim Edwards spoke the first day, it was awesome. All the days were good, but the first day was, I was most excited about what I taught the first day. Anyway, that was good, I thought. For those who were there, it was good right? Pretty amazing? It's basically a year, more than a year, deep year of my thought, what I've been trying to really show and teach and coach everybody through. And what the new book's going to be really going deep into. So it was also a big preface for the Expert Secrets book which is coming out April 18th. So anyway, most people were there and they got that and went and ran away with it. But then one of my buddies, one of my friends showed me the other day some post that one of the guys at the event posted in his private members area. I know who this guy is, I've been watching him for a while, he's been doing some cool things. But his business isn't that big yet,  he's kind of……I won't make fun of him publicly, I might later. We'll stop for now. In his members group he posted, he said, “Day one of Funnel Hacking Live was stupid. Not a single tactic was taught. Blah, blah, blah.” Dropped like 5 or 6 F-bombs in this thing. I was just like, I'm glad it was after the event, because I would have called the dude out on stage and embarrassed him in front of everyone, which would have been amazing. I kind of wish I had that now. But instead I saw it like two days ago. I was like, “What? Day one?” It's funny, day two he came up to me afterwards and said, “I'm joining your Inner Circle, man. This has changed my life.” Did the whole thing. By the afternoon day two he had a change of heart, but after day one he was frustrated apparently because I didn't teach enough tactics. So a couple of things. First off, what you must understand is that tactics are good. Tactics are like the tricks you use to do things. But tactics in and of themselves are not that powerful. In fact, I think, when I first met Jay Abraham and Rick Shephard and the guys, they used to talk about this. Talk about how strategy is more important than tactics, and I used to think that were not smart. Because I'm like, “No, these tactics, these tricks, these tools, these things are the secret.” And as I've gotten older, in my old age, and I've shifted from being stuck at 2 or 3 million dollars a year, to shifting to 30 million dollars a year and beyond. Hopefully this year we'll hit 80 or 90 million, and mass growth. Bigger than anyone I know of in our industry. The big differentiation that took me from 2 or 3 million dollars a year to ten time that, it wasn't the next tactic. It was the strategy, the strategy behind it. As I'm on stage teaching how to build a mass movement, I'm talking about the strategy of how you build a mass movement. This is how you get people to follow you, this is how I went from 3 million dollars, to two years later 30 million dollars in a year. The difference was not a magic tactic. And I showed tactics, I showed the different tactics, but it was the core strategy. When you understand the strategy there's a lot of tactics inside of it, but understand the strategy is the key. So we're showing the strategy to everybody and I'm just hoping that you guys weren't like this dude looking at this gold and being like, “but I came here for diamonds.” Dude, are you kidding me, take the gold I give you and go sell it and buy some diamonds if that's what you really want. Don't miss out on the lesson because you came thinking you were looking for something else. If there's someone that's showing you something, don't be like….I was the same way. So I'm throwing myself as being guilty of this too. When I first talked to Shephard and Abraham, those guys who were way ahead of me strategically thinking, I used to make fun of them thinking they were dumb. Just like this guy was doing for me. I'm like, no when I understood it; I respected and understood that I gotta figure out the strategy. The tactics are always there, the tactics will fit inside of any strategy, but the strategy is the key. That's what expands your growth. And then, come on now, epiphany bridge story, the hero's two journeys, that's all tactical. Come on now. I'll leave that there. What I wanted to talk about is, as I was thinking through this, is I want to kind of tie in the tactic and strategy and all that kind of stuff. When I got started, whenever it was, 14 years ago, my first mentor was Mark Joyner, he always told me, “You gotta build a list, you gotta build a list.” Which is a strategy right. At the time there were a whole bunch of different strategies people were chasing. There was AdSense stuff, The was Google AdWords, there was Arbitros, there were all these different ways to make money. And Mark was my first mentor and luckily I listened to him by the shiny objects flying around me like crazy. So I started building a list, building a list, like he told me to. And I did that and it was funny, a couple years later Mike Filsaime came out with, he kind of coined this originally, a lot of people say it since, but the first time I heard it, it was from Mike. He said, “You should average one dollar per month, per name on your email list.” I was like, okay, that's a cool metric. I started looking back at what I was doing and it was interesting how close my business at that point had followed that. I had a thousand people on my list, I was making about a thousand a month, when I had ten thousand on my list I made ten thousand a month, when I had a hundred thousand on my list I was making a hundred thousand a month. It was eerie. Is that a word? How close that number stayed. For me, I started focusing on the strategy is building a list. What are the tactics to build a list? I kept focusing on tactic, tactic, tactic to build a list. My list kept growing and my income would grow with it, but I didn't have the huge shift. When we started shifting, I was telling this, last week, I can't remember if I told you guys this or not. Dean Graziosi did this big book launch and he invited the top ten or fifteen affiliates to his office. So I flew down there Thursday and hung out, it was amazing. It was an amazing group. I could go on for days about all the people and what I learned. I got some amazing stuff that I will show you guys in the next few months. If you watch, you'll see some of the stuff I learned from that group. But what was interesting is, when I got there to talk, they wanted me to talk 30 minutes on whatever I thought was the biggest, most impactful thing in my business over the last few months. What did I share with them? I shared building a cult-ure. I talked about the three things. The thing I talked about first session of our group, we talked about charismatic leader, future based cause, and then new opportunity, which is the key. That's the core strategy. What's interesting is, I wasn't planning on talking but when I got up on stage, I don't know if you've done this when you've gotten on stage. Things pop into your head sometimes, so I got up in front of this group and the first thing that popped into my head was the Send out Cards event I went to 7, 8  or 9 years ago. I remember going to this event all excited to learn network marketing and see how these guys do everything. And I was confused when I got there, to be honest. Nobody taught anything. I remember, the first day they gave awards to almost everyone in the group and they had people win cars, they had recognition, told stories, people crying about how sending cards changed their lives. And it was so confusing to me. I remember afterwards sitting there talking to David Frey, he probably doesn't even remember this, but it had a huge impact on me. I was like, “Dude, nobody taught anything.” And he said, “You know what the craziest thing is Russell? They're a software company. That's it. They're a software, but what have they done different? What was the strategy?” The tactic is how to build a software company, but what is the strategy? He didn't say that, but I was thinking what is the strategy? And we started talking and he said, “They're a software company, but look what they built around it, it's a movement. There's people, this is a way of life for people now.” And I was thinking about it, send out cards, I love the guys who own that, it's a cool company, but their software is not that good. There are thousands of better card editors out there. But they built a movement of people and that's why that company did so well. So when I was launching Clickfunnels that kept ringing in my head from David Frey. They're just a software company. I'm like, “I'm building a software company.” I could have gone, what's the tactic to build a software company. No, step back. What's the strategy? How do these guys do it? They didn't say, let's build a software company. That wasn't what they were doing; they were looking at the strategy of it. So as we launched Clickfunnels, I knew we were going to compete against, Infusionsoft, Leadpages, and all these crappy software products, and I was like, I don't want this to become a battle of who's got what feature. I want to build a movement. I want people, I want to build the best software in the world, and luckily I've got the partners that are able to do that, which is insanely cool. But I was like. Even if our software sucked, I still gotta out market everyone else.  Because I want them to follow us because we're a movement, not because we're a software company. If you were at Funnel Hacking Live, you remember Ryan Montgomery, our CTO, he got up there and said, “hey guys, we're not a technology company, we're a marketing company. We're building technology, the technology behind it to make us be able to market, which gives you the ability to market.” That's the big differentiator, that's why we're taking on the SASS companies that are fighting us on features and we're thrashing them because we're building a movement. And that's the strategy. So I started looking at that, and I looked at our numbers over the last two years, and what's funny, is for 8 years in my business, our metrics were one dollar per name per month on our list. And I look at our numbers now and I gotta do the math real quick in my head. But we are closer to probably 14 or 15 dollars per name per month on our email list. So we 15x'd it. Same people, same list building tactics to get people in, but the strategy shifted. What happened when we shifted the strategy? 15x, instead of one dollar per name per month on our email list, we make $15 per name per month on our email address, by shifting the strategy and the strategy was how do we build a movement? We're not a software company, we're building a movement. I wanted people coming to Clickfunnels like they came to Send out Cards on stage crying because they send a card and it changed someone's life. I don't want them coming and talking about how much money they made. That's the difference. I just wanted to share that because I know sometimes we get caught up in what's the new tactic. Some of my close friends are running an event this weekend coming up, and the difference, you go to that event and what do they do. There's all these people on stage sharing tactics, and some people love that, but that's not what wins wars. Tactics are the gun and the shot gun and rifle that you go out there, but if you got a bad strategy you're going to lose. So take a step back, look at the strategy and understand that, and hopefully this helps you understand the difference between strategy and tactics. How the tactics are good, but you switch to strategy and get that correct, 15x growth, going from 3 million to 30 million in  24 months. What's the difference? It's not changing my tactics, the tactics were all the same, it was the strategy behind it. I hope that you guys get that. With that said, my fingers are freezing. I should have worn gloves out here. I'm going back inside. Appreciate you all, tomorrow I'm going to go finish…..Friday I spent the whole day recording the audio version of the Expert Secrets book and tomorrow I'm going to finish the last third. I drive out there, I have a message I want to share with you guys, but I'll save that for tomorrow. Thanks everybody, have a great night and we'll talk to you guys soon.

An action-packed 50th Episode Anniversary Special with 50 Game Changing Internet Marketing and Online Business Breakthroughs from 37 Mentors... Four Daily Tasks You need to be completing 4 Daily Tasks. Before he realized this, Robert would have days where he'd knock out 20 or 30 tasks and then weeks would go by where he was burnt out and couldn't get the motivation to get anything done. As soon as he realized the 4 Daily Tasks Principle, things really changed for him. Today, of all the things you need to do, think about the 4 most important: Send out emails Run pitch webinars Set up sales letters Set up "buy buttons" Contact affiliates to promote our products Of all of those things, what is going to move you along the path of making money TODAY? That's where you should be concentrating. On a weekday, you want to do (3) 45-minute tasks and (1) 15-minute task. On a weekend, do (4) 5-minute tasks. For more info, check out Robert's book called Four Daily Tasks. List, Traffic and Offers Everything you do in your online business goes to one of these 3 categories: list, traffic, or offers. If it's not, it's probably not making you any money which means it's not essential. List: building your list or sending emails to your list Traffic: doing ads, blog articles for SEO, podcasts for SEO, working with your affiliates to drive more traffic to your site (p.s. all of this is also building your list). Offers: information products, iPhone apps, coaching programs, affiliate links that you promote. Of all the things you could do today, you want to do something that meets at least one of these aspects as part of your 4 daily tasks. It's easy to get caught up in what you should do first, the "chicken or the egg" syndrome. Robert's program, Income Machine can help with this. It shows you how to fill up the list, traffic and offers by still only completing 4 daily tasks. It shows you the 8 things to set up to satisfy having a good list, having decent traffic and having at least 1 or 2 offers for someone to buy. What you'll discover: How to choose a niche How to set up a website How to set up an Opt-In page How to set up an email follow-up sequence How to set up a blog, How to write a sales letter How to start a membership site How to drive traffic to your sites Check out Robert's book called List, Traffic, and Offers. And, now for 50 Great Business Lessons from Robert's Mentors... Mechanics, Marketing, Business, Branding and Strategy Allen Says: If you just have a sales letter, a payment button, a download page and a short report solving a problem, that's all you need to get started. Robert has started a lot of auto-pilot business just from having these 4 simple components. Gary Ambrose: One person CAN do everything. Gary is one of the first people Robert ever joint ventured with. Lance Tamashiro: A big result can be too scary for potential buyers. Go for a small achievable results in a short amount of time. Lance is Robert's business partner. Gary Ambrose: It's all about the Joint Venture. It's better to have an okay product with a lot of great affiliates and traffic rather than a spectacular product with no affiliates. This does not mean to put out bad products, but there is a point where it's good enough and it's more important to have good marketing than a perfect product and average marketing. Armand Morin: Double your prices. It sounds scary but all you need to do is edit a number on a website. If you want to make 10x your income, are you going to build up your list by that much or are you going to charge more? Josh Anderson: If you're making a newbie product, the budget for that is $100. That's a price point that doesn't hurt much for anyone that's new to a niche.Once you've done that, you can think about what else you could include in that $100 product and that is your upsell. Eric Louviere: Create a technology or a term that's more than a thing that already exists.

The post Episode #99 – Inbound Vs. Persuasion appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How one good presentation can transform your business overnight. On this episode Russell talks about speaking at a Mike Filsaime event and selling 36% of the room and how he did it. Here are some cool things you'll hear in today's episode: How this one event Russell was able to sell 36% of the room. Why Mike Filsaime said Russell had one of the best presentations he had ever seen. And why this presentation actually got Russell more opportunities to speak at other events. So listen below to hear how Russell was able to do so many sells at Mike Filsaime's event. --------------------------------------------------------------------------------- Thank you for reading Episode #99 – Inbound Vs. Persuasion, originally published at DotComSecrets.com Blog.

An EU ruling has ordered that people should have the right to be forgotten and have unwanted search listings about them which are deemed to be irrelevant or outdated to be removed from the SERPs. This opens a can of worms because it raises lots of concerns about fraudulent requests, freedom of information, the logistics of how Google will decide which requests to accept or reject and some other issues too, this is a big story will be covered by mainstream media so I'm sure you'll be seeing more on this as things develop. Google rolled out their Panda 4.0 update last week, so there has been another shake up in the SERPs. Rumour has it that this is the update that Matt Cutts described as being softer and gentler and will help small businesses to still be able to compete in Google's organic results. Bing ads have updated their performance trends graph to give an instant snapshot of how your ads a performing over different time periods. In Facebook news, The new Facebook Pages redesign is rolling out more widely now, I logged into my fan page the other day and I liked what I saw. Their new one column layout is much easier to look at in my opinion. They have been rolling this out slowly this last month but all pages will start to be eligible for this new page layout soon. Facebook have also announced that automated status updates or statuses coming from 3rd party apps will get less visibility in the news feed. They say that tests have shown these types of post get less engagement and they will be responding by giving them less weight in the news feed. Good news for restaurant owners, if you have a restaurant and facebook fan page, you can now upload a pdf of your menu and it will show as a tab on your facebook page. In Facebook ads news, premium video ads have now gone international, as I mentioned in previous episodes these were being rolled out in the USA but they will now start be available in the UK, Canada, Australia, Brazil, France, Germany and Japan. However Facebook are still being selective over who can use these ads, they don't want this new ad type to be ruined by poor quality ads so this will only be available to a limited number of advertisers. Pinterest have announced that business insights are coming so that brands can gauge which of their pins and boards are getting the most engagements, they will initially be providing this information by opening up it's api so that 3rd party social media analytics tools will be able to tap and report back that data. Pinterest have also announced their board widget for websites, you can paste the board into your website and people can see your latest pins and follow your boards all from your website. Yahoo have announced they will be soon to release their own video sharing platform set to try and compete with YouTube, a big task indeed, but one carrot they will be using to lure content creators over to their platform will be far great revenue sharing, we'll see what happens. Mozilla firefox may soon be rolling out sponsored content in the near future, suggesting web pages or content that may be of interest based on a person's browsing history. For us advertisers this may be a nice new shiny place to run ads, keep an eye out for that. JV zoo have been very busy releasing lots of new updates including split tests for different variations of your sales pages, custom HTML can now be added to receipt pages and prefilled order forms to make the checkout process go quicker. If someone has bought a product from JVzoo previously, they will be cookied then the next time they buy something their details will auto populate. They also worked out a deal with paypal so that subscriptions can last longer and the order value can increase. There used to be a limit of 3 years or $3,600 whichever came first but that limitation has now been increased to 10 years or $10,000 whichever comes first. Infusionsoft have announced some new updates including better website analytics, increased email sending speeds, a faster,speedier experience within the infusionsoft back office and all aspects of infusionsoft will now work on google chrome. they also have released 3 new widgets inside the infusionsoft back office. The contacts, email and sales widgets will give you a quick snapshot of your accounts most recent activity. Contest domination have released a brand new page template which allows for 2 step opt-in boxes even on a mobile device, any contest domination users may want to go check that straight away. On the subject of contest domination, Travis Ketchum the founder of contest domination will be appearing on the online marketing show in the near future. Stay tuned. Leadpages have announced a new membership level, the enterprise membership level which includes live phone support and leadpages coaching with their in-house trainers. The chat widget Zopim has been acquired by zendesk, apparently there won't be many changes in the coming months except for improved zopim/zendesk integration but there may be more changes in the future. The king of the product launch Jeff Walker has recently released his new book simply titled Launch: An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams. His products are usually high ticket so this a chance to learn his product launch secrets for the price of a book. In events... Hubspot are hosting a global event called Inbound marketing week. Over 50 events will be held through out this week at many different locations across the globe. I can't all the dates and locations here but if you go to inboundmarketingweek.org you can find out all the details and if any events are happening near you. Perry Marshall is hosting the 4-man intensive, 48 hours to reinvent your business at his home in Chicago, on the 5-6th of June and September 18th and 19th. Search marketing expo is in Seattle, Washington 11th-12th of June and Paris, France 16th-17th June. Tanner Larrson is holding the sustainable online business summit in Orlando, Florida on the 13-14th of June. The Social Media Strategies Summit is being held in Amsterdam, Netherlands on the 18th and 19th of June. Michael Penland is hosting the internet marketing success seminar in Orlando, Florida on 27th – 29th of June. Infusionsoft are holding their infusionsoft university events at several locations over the next few months. Chandler, Arizona 10th-13th of June, London England on the 24th – 27th of June and Chicago, Illinois 22nd – 25th of July. Also they are holding one of their implementation accelerator events in Chandler, Arizona on the 18th – 20th June. Youth Marketing 2014 will be taking place in London, England on the 1st of July. SES, Search Engine Strategies event is in Atlanta, Georgia, on the 9th of July. Digital Exchange will be taking place in Brighton, England on the 10th of July. Kevin Nations is hosting Big Money from small events at his home, spa nations in Las Vegas, Nevada on the 18th-20th of July. Kevin Nations and Adam Spiel will be teaming up to host another event at spa nations on the 29-31st August. Chris Ducker is hosting the New Business mastermind in New York on July 21st. Clickz live is going to be in Hong Kong, 5th-7th August and San Francisco, California 11th – 14th of August. Jack Canfield is hosting Breakthrough to success in Scottsdale, Arizona 11-15th of August. Podcast movement 2014 is being held in Dallas, Texas on the 16th – 17th of August. Speakers include Chris Brogan, Jaime Tardy, Cliff Ravenscraft, John Lee Dumas and more. Martech the Marketing Tech conference will taking place in Boston, Massachusetts 19-20th of August. JV Zoo will be hosting Marketing Mayhem live in Orlando, Florida on august 28th-31st. Speakers include Mike Filsaime, Joel Comm, Armand Morin, Daven Michaels as well as JVzoo.com founders E. Brian Rose and Bryan Zimmerman. Oh and Vanilla Ice will be performing at the official party too! And last but definitely not least Brian Kurtz is hosting Titans of direct response in honour of his late business partner Marty Edelston. It's 11th-12th September in Stamford, Connecticut. This really is going to be amazing event Gary Bencivenga who rarely ever speaks is coming out of retirement to speak at this event. The rest of the line up is incredible too, Joe Sugarman, Dan Kennedy, Jay Abraham, Perry Marshall, David Deutsch and many, many more will be at this conference.

John cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works. In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business.

Welcome to the Online Marketing News, it's the 2nd of March of and here is my round of digital marketing news that has caught my eye during the month of February. 1. I got a very promising email the other day from Infusionsoft saying they are soon to release an app so we can use InfusionSoft on mobile, which is obviously excellent news for InfusionSoft users. I believe it will be free for current users and available on both IOS and Android. 2. OP2 released their copy and paste a row feature. This was previously enabled within the same page but now you can take a row from one OptimzePress page and put it into another. A handy time saver and more definitely brownie points earned, they are getting into a lot of peoples good books again! 3. Leadpages as always have been innovating. In my opinion their most exciting update is automatic pre-population, so when someone lands on your page and decides to opt-in, this new feature will automatically have the opt-in form filled out with their details! Making the opt-in process even more frictionless. They also recently added the ability to split test & add images to leadboxes. 4. The big news over at Facebook last month was of course Facebooks $19 billion dollar acquisition of What's App. This was worldwide news so I'm sure you already saw this. Early rumours that the monetization strategy for What's App would be advertising like they did with Instagram were quickly downplayed however, Mark Zuckerberg himself announcing that their initial focus would be on growth rather than monetization. When the time comes for monetization it may or may not present a new opportunity for us online marketing folk, we'll have to wait and see on that one. 5. In other Facebook news, Facebook have announced that they are discontinuing sponsored stories. These are the ads that page owners can use to show a users that one of their connections has liked their page or checked-in, in the hope that they might do the same. As of April 9th however, this kind of ad will be gone. 6. Facebook ads have a new update coming on the 4th of March will be to add another level within their ad structure. They used to have 2 levels which was campaigns and ads but this made for a quite messy and unorganized way to keep track of your ads. The new level they are adding inbetween campaigns and ads is, ad groups. This means you can group certain types of ads together within your campaigns and will make it much more organized. Welcome news for FB advertisers. 7. Facebook will also be rolling out new targeting features available thanks to their 3rd party partner categories, this data will now be available in the regular FB ad platform giving better location,interest, behavior and demographic targeting. 8. In more excellent FB ads news, Facebook announced they will be adding job titles to their ads targeting. LinkedIn ads have given this option for years and now Facebook wants a piece of it too, I can't wait for that to happen. 9. Finally on Facebook, Facebook page tagging just got a little more interesting too. When you tag another page in a status update from your fan page, their fans may see your update in their newsfeed meaning you can tap into almost any other fan pages audience by using tagging. I think this could be easy to abuse but done correctly it could help you grow your fan page audience for free. 10. LinkedIn has opened up their publishing platform, where you can publish long-form content to the site. This used to be a feature only available to top influencers like Richard Branson, Bill Gates, Tony Robbins, Gary Vaynerchuk and other high level people but now all users will be able to use this tool. 11. LinkedIn has also recently added a block feature just like Facebook has. It means you and the other person will no longer be able to see each others accounts on the site. So don't go spamming people or using any weird black hat marketing tactics, you'll simply be blocked! 12. Google has added usage rights to it's image search tools. This has been around a while but wasn't included as an option in it's main menu. You still need to be careful when using it though, it's not 100% accurate. So you could use an image thinking you have permission when you do not. My advice is where possible create your own images or purchase stock images. 13. Twitter advertising took another big step forward by introducing the ability to target ads based on email addresses and user ID's. This is similar to custom audiences on Facebook and it means you can retarget your email list through Twitter or even have the ability to avoid those users, depending on your marketing goals. Great option to have. Twitter ads continue to rise in my estimations. 14. Adroll has just beta launched mobile retargeting for cross device campaigns. Meaning desktops users can now also be followed up on the mobiles and tablets too. For example someone who enters your website on their desktop, may then see your retargeting ads whilst using FB or Twitter using their mobile phone. 15. A few big upcoming events that have caught my eye... On the 11th of March, Marketing Land's Digital Marketing Summit will be held in San Jose, California. Top speakers include Googles Search Chief, Amit Singhal, Copybloggers Brian Clark and Rand Fishkin of Moz. Also on the 11th -13th of March, The Joint Venture Summit is being held in Atlanta, Georgia. Speakers taking the stage include Robert Allen, Alex Mandossian, Joel Comm, Spike Humer, Mike Filsaime, Lorrie Morgan-Ferrero, Daven Michaels and whole list of other excellent speakers too. On the 22nd and 23rd of March, Brian McLeod and Sam England are hosting the Spring 2014 Warrior Networking Event in Raleigh, North Carolina. Joel Comm, Matt Bacak, E Brian Rose and a whole line up of top speakers will be sharing their best stuff. Social Media Examiner are hosting the Social Media Marketing World event in San Diego, California on the 26th -28th of March. They have a huge list of amazing speakers, Chris Brogan, Mari Smith, Patt Flynn, Michael Hyatt, Michael Stelzner, John Jantsch, Amy Porterfield, Joel Comm, Brian Clark, Cliff Ravenscraft and bunch more. If you're listening to this on the podcast, you can get links to these events over at my blog. 16. A few new podcasts that I'm excited about have been announced Jon Benson the king of VSL's has just recently started his podcast called The Sales Copy Samurai. Colin Theriot of the cult of copy has also he will be starting a new podcast sharing his copywriting wisdom so keep an eye out for that one, and last but not least Clay Collins and the team over at LeadPages announced that their new podcast called conversion cast will start soon and they will be diving deep into split testing and what's working now in online marketing. You won't want to miss that either. Both Colin and Clay have been on previous episodes of the online marketing show are always good value. Jon is set to come on the show in a few weeks time too so stay tuned for that. 17. Tim Castleman has released his Traffic and Conversion Summit 2014 notes. I attended this event and it was brilliant. His notes have all the golden nuggets from the presentations for just a fraction of the cost of going to the event. Grab a copy, it's well worth it. 18. Todd Brown is launching his latest product this week, it's called Six Figure Funnel Formula. Todd has been on the podcast before and he is my recommended go to guy when it comes to marketing funnels. His last flagship program has been locked down for quite some time so you'll want to jump on this if you want to learn how to convert leads into paying customers. There will be a lot of buzz over the next week or so and Todd will be releasing a ton of free premium content during the launch. Again if you're listening to this on the podcast, head over to my blog you can get the link for Todd's free videos there. And that's the online marketing news, 2nd of March 2014.

Brian Bagnall is an in-demand author, speaker and consultant. He is the “the go-to-guy” for Facebook Social Ads. He has shared the stage with marketing legends like Mike Filsaime, Chris Farrell, Mark Anastasi and Rich Schefren just to name a few. He is an advisor to Fortune 500 and major brand-name corporations as well as thousands of entrepreneurs and small business owners worldwide. He has personally crafted and written ads, direct-mail campaigns, and has created online marketing that has sold billions of dollars of goods and services. Brian Bagnall has worked hands-on with over 500 clients in 79 different business categories, and has helped hundreds of his private clients become millionaires and multimillionaires in a relatively short space of time His digital products include “Lost” Recession Proof Marketing Secrets and 80/20 Rule on Steroids In this interview he reveals his secrets for making money with Facebook adverts such as… * The big differences between FaceBook PPC & Google PPC (If you don't know this you will waste a ton of money with FB ads) * Whether to use CPC or CPM bidding? * How to create compelling ads that get clicked on * The single most important part of a FaceBook ad * The 70-20-10 formula for FB ads * 1 type of headline that always attracts people to click on your ad * The key metric to determine if your ad is successful or not * The secrets of making money with sponsored stories & premium ads