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For years people have asked me the same question: Russell, if you could only build one funnel, what's the best one? And my answer always frustrates them — it depends. But here's what almost nobody realizes: inside every business, there's only ONE funnel that actually matters. You might look at the two hundred funnels I've built and think it's chaos… it's not. All the rest are just appendages to the one funnel that rules them all. I'm calling in from Lake Powell over the Fourth of July — fireworks, family, the whole thing — and with Funnel Hacking Live AI now about two and a half months out and more than half sold out, I wanted to give you a taste of what that room actually feels like. So I'm sharing one of my all-time favorite presentations from the last FHL: “One Funnel to Rule Them All.” I'll walk you inside my actual brain — the exact thought process I'd charge you for in a consult — to find the single funnel your whole business should be built around. Key Highlights: ◼️Why the best funnel is always “it depends” — and the mindset shift that every business has just one funnel that rules them all, with everything else as an appendage built to feed it ◼️Gary Halbert's line that reframes everything — how one idea, “properly exploited,” is worth more than ten lifetimes of hard work… and why most people execute the right idea the wrong way ◼️The night ClickFunnels almost didn't make it — how I failed to sell it four or five times, then closed half the room at Mike Filsaime's event with a single Perfect Webinar, and realized the offer was never the problem — the presentation was ◼️The “little hinges, big doors” tweak — the one change Todd made to a thank-you page that turned 2,500 buyers into 7,500 people on $97-a-month recurring ◼️How the “Linchpin” model was really born — webinar to free trial to continuity — and why it's still the business model I'd build on today Here's what I hope you take from this: you probably don't have a traffic problem or a product problem. You have a “too many funnels” problem — energy scattered across a dozen things when your whole business should be pouring into one. Find the funnel that rules them all, get it converting, and every other funnel becomes a feeder that makes it stronger. So let me ask you the same thing I'd ask if you hired me: out of everything you're building right now, which one funnel actually matters… and what would happen if that were the only one you fixed this quarter? ◼️FUNNEL HACKING LIVE AI: Russell is bringing FHL back for one night only this September — and this time you don't just leave inspired, you leave with working, sellable funnels and AI systems actually running. Half the usual tickets, double the customer base, and the floor is already gone. → https://www.FunnelHackingLive.com ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
What if you could create, launch, and optimize full-scale marketing campaigns in minutes—without needing a big team or weeks of effort? In this episode of The Story Engine Podcast, I sit down with Mike Filsaime, legendary software creator and founder of some of the most powerful tools for online entrepreneurs. Mike introduces Click Campaigns, his newest platform that puts the power of AI under one roof to simplify and accelerate everything from copywriting to campaign execution. We dive into why this tool is a game-changer for business owners, how AI is transforming the way entrepreneurs work, and what the future of digital marketing looks like when speed and precision are finally on your side. If you've ever felt overwhelmed by how long it takes to execute a marketing idea, this episode will show you how that bottleneck is about to disappear. ⏱ In This Episode [01:22] – Why entrepreneurs struggle with execution and how AI is closing the gap [03:48] – What makes Click Campaigns different from other marketing tools [06:15] – How AI can take tasks that once needed a full team and complete them in minutes [09:02] – Real-world example: turning a 30-day campaign build into a 30-minute process [12:10] – The shift from formulas to frameworks in AI-powered marketing [15:27] – Mike's take on where digital entrepreneurship is headed in the next 5 years [19:44] – How to balance automation with authentic connection in your messaging [23:08] – Closing thoughts: why entrepreneurs who embrace AI now will have the edge tomorrow
From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Mike Filsaime is the CEO of GrooveDigital, LLC, which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known 'classic' software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands. Top 3 Value Bombs 1. It's time to say to yourself 'why not me?' There are now game plans and roadmaps for you to jump in. You don't have to be outside looking in. You can be the person one day that people look up to. 2. Plan your work, and work your plan. If you don't set out and create a plan, then you're just a ship sailing without direction. 3. There's nothing wrong with buying a course or software to help you succeed. Superpowers For Digital Marketers - Groove Sponsors High Level - The ultimate all-in-one platform for Entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.
Mike Filsaime is a successful tech entrepreneur and founder of breakthrough startups such as GrooveCM, GrooveAI, and co-founder of Kartra, WebinarJam, and EverWebinar. On this episode of Success Explained, Mike reveals how artificial intelligence is replacing entire departments - and what smart business owners are doing right now to stay competitive. From building multiple 8-figure software companies to leading some of today's most advanced AI automation systems, Mike shares the exact AI tools, business automation software, and AI workflows that are transforming how companies grow in today's new world. Whether you're running a $1M business or scaling toward $100M+, you'll discover the best AI tools for business owners, including AI automation platforms, AI sales assistants, and AI productivity tools that are helping companies cut costs, eliminate inefficiencies, and grow faster than ever. Topics Covered: How to use AI to automate repetitive business tasks Integrate AI into your marketing, sales, and operations Replace manual workflows with intelligent agents Stay ahead as artificial general intelligence (AGI) reshapes the workforce Build a leaner, faster company using AI business strategies This episode is your roadmap for how to use AI in business, top AI software for companies, or AI tools for entrepreneurs.
Welcome to another episode of How I Discovered My Gift with yours truly, David D. Simons. I am honored and delightedand my excited is excitedfor this interview with the Godfather of Marketing, Rich Schefren. Were talking real history here, folks. Rich is the renowned entrepreneur and business strategist who took Agora Financial from 220 million to 1.25 billion in just one year, invented the automated webinar, popularized the VSL, created the lead magnet concept, and was the very first business coach online. Thats rightwere talking about the guy who coached Russell Brunson, Mike Filsaime, Ryan Deiss, Todd Brown, Frank Kern, and so many more.In this conversation, well explore everything from Richs childhoodyes, that includes running with the mafia back in high schoolto how he pinpointed his unique gifts and turned them into unstoppable fuel for success. As Rich says, I wasnt really sure what my gifts were when I was younger but those early experiences set me up for who I am today.So, settle in, grab your favorite note-taking tool, and get ready for a deep dive into gift discovery, business wisdom, and the game-changing insights that propelled Rich to legendary status in the marketing world. Youre in for a treat!
Welcome to another episode of How I Discovered My Gift with yours truly, David D. Simons. I am honored and delightedand my excited is excitedfor this interview with the Godfather of Marketing, Rich Schefren. Were talking real history here, folks. Rich is the renowned entrepreneur and business strategist who took Agora Financial from 220 million to 1.25 billion in just one year, invented the automated webinar, popularized the VSL, created the lead magnet concept, and was the very first business coach online. Thats rightwere talking about the guy who coached Russell Brunson, Mike Filsaime, Ryan Deiss, Todd Brown, Frank Kern, and so many more.In this conversation, well explore everything from Richs childhoodyes, that includes running with the mafia back in high schoolto how he pinpointed his unique gifts and turned them into unstoppable fuel for success. As Rich says, I wasnt really sure what my gifts were when I was younger but those early experiences set me up for who I am today.So, settle in, grab your favorite note-taking tool, and get ready for a deep dive into gift discovery, business wisdom, and the game-changing insights that propelled Rich to legendary status in the marketing world. Youre in for a treat!
In 2021 I sat down with Mike Filsaime for an open and honest chat about his entire journey from working in the motor trade to becomeing a giant in our industry to then start his multi million dollar emire with Groove Digital LLC.This will be the first of our "SPOTLIGHT" series where I re-share previous interviews and episodes with powerful content. Get 14 Days 100% free access to the Gold Mastermind - https://www.iServeFirst.com/ (import all five magic traffic funnels to create your evergreen free traffic sales machine)Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
Welcome back to The Art of Making Things Happen with Steve Sims! Today we have an extraordinary guest, Mike Filsaime, a true veteran in digital marketing and a revolutionary in the online software industry. Buckle up as Mike takes us on a ride through his incredible journey from the car sales floor to the forefront of online marketing, long before the rise of Facebook and MySpace. In this episode, Mike dives deep into his ambitious endeavors, including the development of Groove, a sophisticated platform offering revolutionary e-commerce and AI components, designed to challenge the likes of ClickFunnels and Shopify. Discover the unique story behind Groove's domain – Groove CM – where "customers matter" is not just a tagline but a driving force. Mike also gives us an insider's look at his evolution from co-founding software staples like Butterfly Marketing and Paydotcom to his latest decision to turn down a billion-dollar offer, all in pursuit of building something truly special without the influences of venture capital. Prepare to be captivated by a discussion that emphasizes the importance of being in the 'right room,' where connections like John Reese and Jeff Walker catalyze growth. Understand the significant difference between manipulation and persuasion in sales, and learn how psychology and customer motivation are the key to crafting compelling offers. And if that's not exciting enough, Mike shares the origin story of the renowned marketerscruise.com and anticipates the future of his company, Groove Digital. Aside from business, we'll touch on Mike's approach to privacy, his aversion to the pitfalls of social media algorithms, and why he believes in making an impact through intellectual property over online visibility. So get ready for a masterclass on disruption, connection, and growth from one of the industry's best. Come along as we explore the essence of what it takes to be a successful entrepreneur in the ever-changing digital landscape, with the one and only Mike Filsaime on The Art of Making Things Happen. Let's dive in!
Robert talks with Tom Beal who is known worldwide as The Simplifier. He helps you reach your next level, regardless of obstacles or roadblocks that have prevented you from breaking through the plateau you've reached, up to this point."Success is easy...like Marine Corps Boot Camp!" Tom assists you in understanding that it doesn't matter where you came from or where you may be right now; there are steps you can take TODAY which can lead you to fulfilling your dreams, personally & professionally.After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare...Tom Beal was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), working side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years, from 2011-2013. Since then he travels the world sharing strategies to assist clients in simplifying their lives and results, and produces a lot of valuable content on several social media platforms regularly as well. http://tombeal.com
Revolutionizing Digital Marketing: Unveiling Groove.ai's Groundbreaking Platform. The launch of Groove.ai, led by Mike Filsaime, introduces an AI-powered solution that addresses content creation and website development hurdles, promising to transform the landscape of digital marketing. For more information including the lifetime access deal, visit: https://whitebearers.com White Bearers City: Half-way Tree Address: Gordon Town Website https://whitebearers.com Phone +1 876 235 3595 Email whitebearers@gmail.com
Watch the entire interview - https://youtu.be/kh2bs0LZ-QMFind out more about Groove Ai and get the full demo - https://tripfunnels.com/aiIf you are tired of paying for ads that do not deliver and you need to reach a super targeted audience driving them direct to your products and services with free targeted evergreen traffic on Google & Youtube, then our Gold membership is designed specifically to help you get results fast and start claiming your first free Google ads.Head over to https://www.iServeFirst.com to get a two week free trial.
Muncheye unveils Mike Filsaime's Groove AI, a transformative digital marketing tool. Harnessing advanced AI and NLP, it optimizes content creation, offers deep insights, and streamlines tasks. Elevate campaigns and engage customers effectively. More info at : https://muncheye.com/mike-filsaime-groove-ai MindQuo LTDDBA Muncheye City: London Address: Harwood Road Website https://muncheye.com Phone +1-302-261-5332 Email support@muncheye.com
With Groove.ai from Mike Filsaime, you have everything you need to scale your marketing efforts, create more content, and grow your business! Find out more at: https://muncheye.com/mike-filsaime-groove-ai MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website https://muncheye.com/ Phone +1-302-261-5332 Email support@ampifire.com
Welcome to Episode 97 of the Make Your Mark Podcast! In this captivating episode, join host Kay Suthar as she delves into the extraordinary life story of Tom Beal. From humble beginnings as the child of teenage parents in a tumultuous environment, Tom defied the odds and achieved remarkable success. Tune in as Tom reveals his journey from becoming a national bicycle champion to excelling in the Marine Corps and emerging as a top performer in sales organizations. Discover how he transformed his experiences into a mission of empowering others through coaching and seminars.Here's a breakdown of what to expect in this episode:Embracing chaos and using it as a fuel for successNear-Death Experience and Perspective ShiftFinding Purpose Without Near-Death ExperiencesMaking the Most of Limited TimeOvercoming Limiting Beliefs and Seeking GuidanceAnd so much more!About Tom Beal: After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare. Tom was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years, from 2011-2013, and training thousands around the world since then on live stages and high level masterminds.Check Tom Beal on…YouTube: https://www.youtube.com/@TomBeal2Instagram: https://www.instagram.com/tombeal1/?hl=enLinkedIn: https://www.linkedin.com/in/tombeal/If you feel stressed out, and unable to enjoy the success you've built, or simply want to bring your results to a whole new level, go access the FREE resources available such as his podcast, app, YouTube channel, and Success Intake Form at: http://tombeal.comConnect with Kay Suthar!Website: https://makeyourmarkagency.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast agency: https://makeyourmarkagency.com/For more info, please feel free to email me at kay@makeyourmarkagency.com
Episode #305: Discover the hidden synergy between AI and Entrepreneurship in this mind-expanding conversation with the digital marketing guru himself, Mike Filsaime. Dive deep into the labyrinth of an entrepreneur's mind as Mike shares his unique perspective on how to leverage Artificial Intelligence for business growth. In an era where technology is constantly reshaping the entrepreneurial landscape, understanding and embracing AI could be the game changer you've been seeking.In this episode, Mike doesn't just talk about AI, he takes you on a journey through the mindset required to harness its power. Learn how to shatter self-imposed boundaries and cultivate a mindset of unlimited potential. This is more than a mere discussion; it's a transformational experience designed to inspire, motivate, and empower you to create your own trailblazing success story.Buckle up for an hour of wisdom-packed insights that will challenge your beliefs about what's possible in the entrepreneurial world. If you've ever dreamed of taking your business to the next level, this episode is the push you've been waiting for. Listen in, stay engaged, and let Mike's revolutionary vision fuel your entrepreneurial spirit. Ignite your journey towards achieving the unthinkable. This isn't just a podcast; it's a ticket to your future.Remember, the future belongs to those who believe in the beauty of their dreams. Listen, learn, and step into the future with Mike Filsaime.If this episode resonates with you, share it with your tribe. Spread the knowledge, spark the revolution!Bio:Mike Filsaime is known as the Michael Jordan of Internet Marketing. The over-the-top expert on funnels, in front of, and behind the scenes! Mike holds the distinction of doing more Million Dollar launches for more brands than any marketer. Mike is now the CEO and Co-Founder of prestigious GrooveDigital. GrooveDigital™ is the fastest growing software platform for digital and e-commerce marketers. With over 450,000 users adopting the platform within the first year alone, Groove.cm CRM and GrooveFunnels™ website and funnel builder is the No. 1 Landing Page and Marketing Funnel Builder on the planet!Contact Mike:Website: http://groove.cmWebsite: https://mikefilsaime.comYouTube: https://www.youtube.com/channel/UCDjO_whAitBMCFUb6EJZO_gFacebook: https://www.facebook.com/mikefilsaimeLinkedIn: https://www.linkedin.com/in/mikefilsaime
Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Daven Michaels is the Founder of the Virtual Entrepreneurs Association and CEO of 123 Employee. He is also a Business Success Builder, Marketing Maestro, Outsourcing, Virtual Team Building Expert, and Global Lifestyle Entrepreneur. He has been an entrepreneur since the age of 15, that's over 30 years now. During this time, he stumbled across a business formula that he used to turn multiple diverse business ventures into extremely successful businesses, including a few multiple-million dollar home runs. If you're an #Entrepreneur and you are working on shit that you really shouldn't, you should reach out to Daven Michaels by visiting his website at http://123employee.com/ or through https://www.linkedin.com/in/davenmichaels/. Randall Englund is the owner of Englund Project Management Consultancy. He is a project management instructor and seminar leader at Northeastern University College of Professional Studies and Project Management Institute. He conducts project management consulting and training services for project managers, as well as executives and project teams. He is focused on helping his clients get the executive support they need and establishing a better environment for them to achieve the success they need. If you're a project manager and you're not getting the executive support you need to be successful with #ProjectManagement, consider reaching out to Randall Englund on his website https://englundpmc.com/ or http://aha.pub/RandallEnglund. Bret Ridgway is an author, speaker, information marketer, and co-founder of Speaker Fulfillment Services. He has nearly 25 years of experience behind the scenes and has seen what works and what doesn't as their company grew at the request of industry colleagues who understood the need for a trusted fulfillment partner. He helps authors, speakers, and information marketers take their businesses to the next level by handling product production and order fulfillment. He's been blessed to work with great information marketers like Mike Filsaime, Armand Morin, Ryan Deiss, Perry Marshall, Joel Bauer, Greg Poulos, Dr. Brad Nelson, Will Craig, Jay Shetty, Suzanne Evans, and hundreds among others worldwide. If you're still doing $10-an-hour tasks like order fulfillment, consider reaching out to Bret Ridgway via https://www.linkedin.com/in/bret-ridgway-order-fulfillment-a987002/ and email SpeakerFulfillmentServices@SpeakerFulfillmentServices.com. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices
TOM BEAL has overcome much adversity to reach the top in numerous unrelated fields and endeavors.Today he shares tips, strategies, and secrets on how people can design and create a joyous worthwhile life full of passion, purpose, and love, regardless of where they may be right now.Mentioned during this episode (not in chronological order):- ZIG ZIGLAR- TONY ROBBINS- BRAIN TRACY- JAY ABRAHAM- JOE POLISH- JOE VITALE- NIGHTINGALE-CONTANT- GOALS- GOAL SETTING- MOTIVATION- PERSONAL MOTIVATION- JIM RHON- HEALTH- FINANCES- RELATIONSHIPS- SCIENCE OF GETTING RICH (book)- THINK AND GROW RICH (book)- MAKE TODAY GREAT- MARY KAY- MLM- HOUR OF POWER- STOIC PHILOSOPHY- MEMENTO MORI- JEFFREY GITOMER- GRANT CARDONE- EARL NIGHTINGALE- THE STRANGEST SECRET (audio recording)- THE SECRET (movie)- DIVORCE- JOHNNY DEPP- MIKE FILSAIME- RUSSELL BRUNSONBack story:Tom Beal was born to teenagers, grew up around 4 divorces and 6 marriages between his parents, went to 9 different schools by 8th grade, and went on to become a National Bicycle Champion, Honor Graduate from United States Marine Corps Boot Camp at Parris Island South Carolina, 3 Meritorious Promotions while in the USMC, #1 in 5 separate sales organizations, assisted in producing $10's of millions in online sales while working as Vice President of Marketing for Mike Filsaime (2006-2011), and President of Strategic Profits for Rich Schefren (2011-2013).He has spoken in front of thousands of entrepreneurs, and has touched countless lives from his intriguing posts on social media.Tom Beal's personal blog is at:https://tombeal.comTom Beal's podcast is at:https://maketodaygreat.com
Mike Filsaime is the CEO of Groove Digital, one of the fastest-growing software platforms for digital and e-commerce marketers. As an online marketing expert, educator, and consultant, Mike claims to have done more $1M launches than any other marketer in history. In this episode, Mike shares his journey from college dropout to launching, managing, and scaling SaaS companies that have done over $175M in sales. He talks about the pros and cons of different pricing strategies, his process for increasing the lifetime value of a customer, and how his approach to running companies has changed after multiple successful exits. You'll also hear Mike's “best tip” regarding products and offers, what he views as “the 2 most powerful things in marketing,” and his main focus when it comes to scaling. Key Takeaways with Mike Filsaime Lifetime access vs. ongoing subscription pricing and how each can affect the lifetime value of a customer. How does a consumer's mindset change when buying a product vs. buying an offer? The value Mike sees in the freemium model and how to optimize it. The metric Mike is currently focused on for scaling. How Mike leverages and evaluates open-source platforms to make SaaS development easier. How marrying multiple pricing models can increase the lifetime value of a company. The equation Mike calculates when running paid ads. Mike's early entry into the SaaS space and how he believes consumer preferences have changed as the space evolves. Weighing work against retirement and finding purpose after achieving financial goals. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!
Interview with Author and Speaker Bret Ridgway Helping Business Owners Start Their Speaking Career #Speaker #Author #Consultant #BretRidgway Hi, and welcome to the show! On today's show I have the pleasure of welcoming best-selling author, speaker and consultant, Mr. Bret Ridgway to talk about key mistakes speakers and authors make when trying to build a speaking business and monetize their books. As a 7-time author, Bret works with speakers, authors and information marketers. He is a frequent guest on podcasts, virtual summits and conferences on subjects related to the book and speaking industries. Bret is the founder of Get. Ship. Done. Along with other brands that serve the speaker, author and information marketer niches, and he's had the opportunity to serve many of the biggest names in the speaking and information marketing worlds, including Ryan Deiss, Joe Polish and Mike Filsaime to name a few. This is an insightful, content-rich call that reveals many of Bret's life experiences that led him to become a recognized and highly successful professional in his field. So, if you want to learn how to become a public speaker, write your own book or leverage the power of information marketing, then this call is for you! If you're a successful business owner, and you want to learn more about the topics discussed, or you want to contact Bret directly, click the link below. Disclosure of Material Connection: This is a “sponsored post.” My Future Business is disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Aprendizajes de genios35 Aprendizajes de expertos en negocios onlineMe he visto decenas de vídeos de los mayores expertos del marketing digital y he recopilado las mayores lecciones. Russell Brunson y Dean Graziosi, Rich Schefren, Jeff Walker, Mike FIlsaime, Roland Fraiser y Ryan Deiss, Neil Patel y Eric Siu1. Sé transparente. Cuenta errores y éxitos. Si te pasa algo que te da vergüenza podrías contarlo.2. Solo un embudo. Foco. Puedes optimizar. 3. Céntrate en lo que te da dinero. 4. Especialízate en un sector y un público 5. Busca crear un negocio sencillo. 6. No necesitas crecer tanto. Pero si quieres hacerlo debes saber que no eres imprescindible. Puedes enseñar a la gente. 7. Tus vulnerabilidades pueden convertirse en tus fortalezas ya que ayudan a conectar con personas que tengan ese problema 8. Ama lo que vendes realmente9. Si no haces marketing por muy bueno que sea no se va a vender10. Trata de fijarte en tu instinto. 11. Conoce bien a tu cliente ideal. Pregúntales qué quieren realmente. 12. El email marketing es el canal con mayor retorno de la inversión y está creciendo de nuevo más que nunca. Pero no mandando una newsletter con promociones y una plantilla. Piensa que se abre en el móvil. Texto plano. Esto es mío. Diario. Nada de imágenes no logos. 13. Compra las empresas que necesitas y es la mejor forma de crecer (sin gastar tu dinero) Imagino que con inversores o préstamos.14. Piensa antes qué quieres. Debes sacrificar cosas. Por ejemplo si ahora estás contento no tienes porqué querer pasar de 5 cifras a 7.15. Muchas veces un negocio es más rentable cuando es más pequeño.16. Estructura el negocio para poder venderlo.17. Tenemos herramientas increíbles ahora para vender de forma fácil.18. Piensa en cómo aportar valor siempre.19. Para empezar a crear un negocio online la forma más efectiva y simple es crear una web para que la gente se apunte a tu lista de email y vender por email.20. Lanza herramienta gratuita en lugar de contenidos gratis ya que ha caído la popularidad. https://codecanyon.net/ puedes comprar herramientas y ponerlas en tu web y reclamarla como propia. Eso le funcionó a Neil Petel. ¿Ahora sigue?21. El modelo feemium con herramienta donde la gente está acostumbrada en pagar ganas tráfico sin depender de otras fuentes.22. Haz directos23. Busca en Twitter gente que habla sobre herramientas de la competencia y enséñales la tuya.24. En Marketing de contenidos también hay que hacer marketing.25. Debes crear algo fresco y nuevo y con diseño bonito.26. EAT. Expertos se clasifican mejor. (Estrategias growth bastante cutres y rastreras.)27. Empieza con lo que se te dé bien. Texto, audio, vídeo.28. Luego diversifica para no depender.29. Hazlo porque aprendes. No te centres solo en ingresos. Fíjate en que la gente te diga que les gusta.30. Crear un podcast diario es de las mejores estrategias de tráfico en la actualidad.31. Empieza a haber mucho dinero. Se compran podcasts.32. Usa tu lista de email para promocionar tu podcast33. Linkedin es buena opción para crear vídeo o directo. Hay poca gente. Haz preguntas y responde.34. Boca a boca estrategia muy potente35. Reutiliza tu contenido en todas las redesLo promociona Miquel BaixasRich Schefren, Jeff WalkerEntrevista 1Los secretos para que un embudo de venta online tenga éxitoRussell Brunson y Dean GraziosiEntrevista 2Cómo conseguir grandes resultados con las estrategias más aburridasJeff Walker, Mike FIlsaime, Roland Fraiser y Ryan DeissEntrevista 3El efecto bola de nieve para construir un negocio escalableNeil Patel y Eric Siuhttps://www.weback.io/Veo entrevistas de Genios Estrategas: https://www.weback.io/gye_v1https://www.weback.io/gye_v2https://www.weback.io/gye_v3Ideas muy interesantes y he resumido todos los aprendizajes en este episodioVenden por 197€ entrevistas. ¿En serio? Tenemos miles de entrevistas gratis en YouTube y podcasts y ¿hay gente que paga por más entrevistas que dicen lo mismo?Euge deja grupo Helix: https://www.youtube.com/watch?v=r9s7lyNEaoISe había asociado con Antonio G y Miquel BaixasMe doy cuenta que son mayores...SEMANA:- Creo tabla comparativa precios herramientas email marketing https://borjagiron.com/mejores-herramientas-email-marketing/- Artículo weekmen: https://weekmen.com/mejores-destinos-espana-visitar/- Creo vídeo opinión WIX: https://www.youtube.com/watch?app=desktop&v=FzR7hUfSij8- Actualizo Youmoney your life. - Voces y textos IA. - Respondo comentarios sobre Google Adsense en https://borjagiron.com/google-adsense/- Parece que barbacoas.online no funcionaba tan bien ya que han añadido anuncios de Google Adsense y no han actualizado en el último año.- He pasado el Covid de nuevo- Canal Euge Oller: https://www.youtube.com/c/EugeOller- Veo Seminario Fénix de Brian Tracy https://youtube.com/playlist?list=PLZbpgJQgyqpqOUlNVfe51eiVP1bkusuYgBien pero meten Ley de la atracción después de meter leyes científicas. Y meten a dios... Además de ciertas palabras machistas. Grabado en los 70.- Patrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com Newsletter Privada: https://borjagiron.com/newsletter
Ep #151 - In today's podcast episode, I'm joined by Tom Beal, a man who is a case study in resilience and overcoming adversity. Tom was born to teenage parents and lived through four divorces and six marriages while being raised on welfare. By the eighth grade, he was attending his ninth different school. In spite of his personal challenges (and even a near death experience), Tom has transformed his struggles into becoming a speaker, author, podcasters, and entrepreneur dedicated to living a life of gratitude and helping others live more fulfilled lives. Additionally, he became a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, the recipient of three meritorious promotions in four years while in the Marine Corps, #1 in five sales organizations, publisher of The North Carolina Home Book, and president of Kelly Media, Inc. (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime from 2006-2011, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren from 2011-2013. Tom now shares tips, strategies, and secrets to teach others how to create a joyous life full of passion, purpose, and love. He has become known as "The Simplifier" and a mentor to mentors because of his experience in helping people. Through his iOS and Android app, appropriately called "The Simplifier," people can access Tom's virtual trainings to help them maximize the value of their lives. Learn More About Tom Beal: Download the Simplifier app for iOS and Android App: http://YouAreNotDeadYet.com Get Tom Beal's book, "I'm Gonna Fight This Cancer," on Amazon at: https://www.amazon.com/Tom-Beal/e/B009DPT6N0%3F Access all of Tom Beal's website and social media links: http://TomBeal.com Listen to the "Make Today Great!" podcast: https://open.spotify.com/show/7p62TKujn7oLyyhMTsmhgm Connect with Tom Beal on LinkedIn: https://www.linkedin.com/in/tombeal/ Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them. FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com
In this episode, Tom Beal, an advisor and coach, talks about attaining success by learning to thrive through adversity. He is a crisis strategist who helps unfulfilled successful individuals get back on their feet. He ignites their burning desire to work and be triumphant whilst keeping what gives them joy and fulfillment. He is the publisher of The North Carolina Home Book, and President of Kelly-Media, Inc. (a Jim Kelly – NFL HOF QB company), along with Mike Filsaime from 2006 to 2011, raking in over $20 million in revenue, and the President of Strategic Profits for Rich Schefren for 2.5 years, from 2011 to 2013. If you are a highly successful miserable individual, it is best to reach out to Tom Beal via his website at http://thesimplifier.com/ or through his profile at https://www.linkedin.com/in/tombeal/.Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.
Your podcast is a powerful marketing tool for your business. It sits at the top of the funnel to bring people into your world and start them on the sales journey. You simply need to build it properly. The whole process of a funnel doesn't need to be confusing. In this episode, learn to create your listener path to use your podcast to attract high-ticket clients. As we go through this, I want to give you a free resource. Mike Filsaime is doing a special Free MasterClass this week that shows you The Single Best Way to Beat Inflation and Skyrocket Your Income While Avoiding Hundreds of Hours of Blood, Sweat and Tears of Frustration. He'll show you how to get a complete set of tools so you too can "do wonderful things." He believes in people. So, his company has a ".cm" domain. Why? Well as he says: "Dot C M because Customers Matter." Here's what you can expect when you attend this MasterClass: EXPOSED: How the old, clunky, expensive, and outdated platforms you use to run your online business are not optimized to squeeze every ethical penny out of your marketing funnel. When you realize how much money you're leaving on the table it may instantly make you sick, and we expose this on this special master class! Revealed: The 18 areas in your company where you are flushing money down the toilet and how you can fix that overnight! Uncover a Platform with a powerful A.I. system that plays detective to find where affiliate fraud is happening in your business. We will show you how this one Fraud Alert system saves over 15% and tens of thousands of dollars a month on affiliate payouts. And how you can have access to this A.I. detective software for FREE! Discover the shockingly simple online sales platform that is faster and easier to use than the current solutions most online business users are struggling with. Why you can give up monthly fees and expensive continuity payments that often drown a new business before it's ready to launch. How to quickly create a 6-figure business even if you don't have any product, and without the hassle of inventory or packing and shipping boxes yourself. Four powerful opportunities for you to dominate the search engines with your branded web presence Mind-blowing powerful case studies of insanely profitable businesses you can clone instantly for your business starting today! How To Make Your Web Pages Load Faster, Convert Better, and Simplify Your Life… This is a MasterClass you don't want to miss. Save your seat, and register today at www.PodcastTalentCoach.com/Groove. This training is amazing. Set aside some time and get ready to take a ton of notes. Let's get rid of some of the confusion around funnels. WHAT IS A FUNNEL A purchase funnel is basically your customer's journey with you. First, your listener becomes familiar with you. Then, the listener decides if they like you and trust you. If you spend quality time building rapport with your podcast, your listener might decide to buy something from you. The success with their initial purchase combined with your time nurturing the relationship, your listener decides to go all in with your high end product. In 1898, Elias St. Elmo Lewis created a model highlighting the stages of a customer's relationship with a business. This model can be used with your podcast as well. St. Elmo Lewis called it the "AIDA" model. It describes 4 stages every prospect encounters as they take the sales journey. "AIDA" stands for: Awareness Interest Desire Action At the Awareness stage, prospects become aware that they have a problem and that a solution exists. This is where you focus your podcast content. The prospect then becomes interested in a few products or services as the potential solution for them. This is your podcast call to action. The next step is desire. This is where the prospect evaluates a particular solution. Finally, they take action and decide whether or not to buy. A conversion funnel is similar to a purchase funnel. Conversion funnel is the term used to describe the course a consumer follows online. Both of these are described as a funnel, because fewer and fewer people make it to each stage, like an upside down triangle. For instance, at the desire stage a portion of the prospects will decide your solution isn't right for them. Therefore, fewer people move through the funnel to the next stage. YOUR PODCAST So, how can you build a funnel with your podcast? First, you need to get in front of new potential listeners. This is phase 1 of Awareness. This is how people get to know you exist. Next, your podcast demonstrates what you know and what you're all about. This is phase 2 for you. This is where people decide if you are right for them. It is about building rapport and qualifying your listeners. Phase 3 is desire. You create desire by offering them additional help. Show them what you do and then how they can get more of this. This step is educating your listener on your solution. In phase 3 you would offer them a free resource in exchange for their name and e-mail address. This could be a report, checklist, or some other piece of value. You talk about it on your show and encourage them to take the next step in the funnel. This free resource is typically referred to as a lead magnet. It is designed to attract leads for you. If you want a list of 21 lead magnet ideas, get it at www.PodcastTalentCoach.com/magnet. To complete step 3, you need a landing page builder and a way to deliver your free resource. This is what resources like ClickFunnels, LeadPages and GroovePages will do for you. ClickFunnels and LeadPages will cost you a monthly fee. Or, you can get GroovePages along with 17 other tools to build your business. See the training at www.PodcastTalentCoach.com/groove. GroovePages is a full page and funnel builder. This will allow you to build brand websites with full navigation. Sell your products with 1-click upsells. With Groove, you even get custom domains, free bandwidth and hosting. It comes with free upsells, downsells and order bumps to help boost your sales. You can actually buy the entire platform, all 18 different apps, for one price and own it for life. However, the deal is going away at the end of the month. Then, it will be $399 a month. It is a no-brainer to get Groove for one price and own it for life. But, you probably want to see how it works. That's what the training is all about. It is only available this week at www.PodcastTalentCoach.com/Groove. Don't miss it. BUILD THE RELATIONSHIP You now have your listener's e-mail address and a way to communicate with her on a regular basis. You can continue to build the relationship using the great content on your podcast and the value you provide in your e-mail. If she loves what you've given her for free, she may take that next step. That is phase 4. This is where they buy what you're selling. This could be your e-book, course, product, service or something else. This is where resources like SamCart, Shopify and GrooveSell come into play. Again, you can pay a monthly fee for SamCart or Shopify. Or, you can get GrooveSell for life as part of Groove. Just one flat price and own it for life at www.PodcastTalentCoach.com/Groove. GrooveSell is a complete and robust shopping cart and affiliate program. It is content delivery made easy. You also get great analytics and data. GrooveAffiliate gives you a complete affiliate system. This allows you to connect with others and help sell each others stuff for an affiliate commission. Even if you don't have anything to sell, you can sell affiliate products and make money. There is GrooveAffiliate Marketplace to help you sell products from other experts and make money. Just like I do here with Groove. You can own these tools for life for a limited time. At the beginning of September, Groove will be $399 per month. If you get in now, you get lifetime accounts to all 18 Groove apps, like GroovePages, GrooveSell and GrooveAffiliate. No future payment ever required. This is how you use your podcast to move your prospects through your funnel. Now, you can add additional layers. But get these pieces to get started. GROOVE This Groove opportunity allows you to get an account for life with no future payments. You can also get unlimited contacts with GrooveMail if you get in before the end of August. GroovePages is an incredibly powerful funnel builder. You also get full access to GrooveMail and GrooveKart and the other apps they will be releasing soon. Just check out the free training to see how you can use Groove to beat inflation and skyrocket your income while avoiding hundreds of hours of blood, sweat and tears of frustration. Just visit www.PodcastTalentCoach.com/Groove. The free training goes away at the end of the month. Watch it today. You can get lifetime access to the entire Groove suite. This is amazing. It includes GrooveMail, GrooveMember, GrooveVideo, GrooveKart, GrooveWebinar, GrooveCalendar and so much more. But, the lifetime deal is going away at the end of August. Groove is coming out of beta and making it's debut to the world. It will be $399 per month. But you can own it for life if you act now. You can get full access for a one-time payment and never pay a monthly fee. They are just rolling it out with a big launch. Buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/Groove. GrooveMail is powerful, automated, behavioral-based email marketing system based on tagging. This allows you to send e-mail to all of those fans who gave you their e-mail address for your great resource. This is similar to ActiveCampaign or Aweber without the monthly fees. You can build a membership site with GrooveMember. This would be like Kajabi. Except you aren't paying the monthly fee when you buy it outright. Vimeo is a great tool to host your marketing and course videos. You can do that with GrooveVideo. It is powerful video marketing built right into the platform. Are you paying monthly for Zoom or GoToWebinar? You can save that fee. GrooveWebinar is a webinar platform built right into Groove. OTHER FEATURES How do you schedule your meetings? If you are like me, you've probably been using something like Calendly. Well, GrooveCalendar is part of Groove. It is a powerful scheduling system built right in. There is also GrooveStream, similar to StreamYard that will allow you to live stream. You get help desk software with GrooveDesk. Now, they are still building out more features. Still putting the finishing touches on them. But they are all coming. You can buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Just watch the training to see how it all works. Visit www.PodcastTalentCoach.com/Groove. If you added up all of the monthly payments you would be making for all of these third party applications, you would be spending over $29,000 per year. Or, you can buy Groove for one flat price that is a fraction of that. It is a seriously great deal. Watch the training at www.PodcastTalentCoach.com/Groove. I would give you the price, but it keeps going up the closer they get to a full launch. Eventually, it will be a $399 monthly fee just like the other platforms. However, if you get in now you can get lifetime access for one price and never pay again. Don't snooze and let this slip by you. If you are serious about building a business around your podcast, watch the training at www.PodcastTalentCoach.com/Groove. If you have any questions about it, you can always e-mail me any time at Coach@PodcastTalentCoach.com. This is a no-brainer once you watch the training at www.PodcastTalentCoach.com/Groove. The training is available this week and the deal disappears at the end of the month. Don't wait. Jump in now. Thanks again for being here. Have a great week.
Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Tom Beal is an advisor and coach. He is a crisis strategist who helps unfulfilled successful individuals get back on their feet. He ignites their burning desire to work and be triumphant whilst keeping what gives them joy and fulfillment. He is a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years whilst in the Marine Corps, and #1 in 5 sales organizations. He is the publisher of The North Carolina Home Book, and President of Kelly-Media, Inc. (a Jim Kelly – NFL HOF QB company), along with Mike Filsaime from 2006 to 2011, raking in over $20 million in revenue, and the President of Strategic Profits for Rich Schefren for 2.5 years, from 2011 to 2013. If you are a highly successful miserable individual, it is best to reach out to Tom Beal via his website at http://thesimplifier.com/ or through his profile at https://www.linkedin.com/in/tombeal/. Dr. Kathryn Guylay is a certified epigenetics coach, consultant, speaker, author, podcaster, biohacker, and CEO of Make Everything Fun. She is also executive director and founder of Nurture, which is a non-profit organization dedicated to improving the health and wellness of children and families. She is a heart-centered leader in business and personal development who has worked with some of the largest companies in the world in the areas of strategy and performance. She is passionate about inspiring and empowering individuals and organizations to execute their highest purpose in the context of productivity and fun. If you're resonating with something physical or mental that stops you from hitting that optimal performance you really want, consider reaching out to Dr. Kathryn Guylay and visit her website https://makeeverythingfun.com and https://www.linkedin.com/in/kathryn-kemp-guylay/. Jeffrey Pelletier is the Chief Effectiveness Officer of Becoming Great Enterprises, LLC since its inception in 2004. He carries over 35 years of Human Resource and bottom line management experience. Jeffrey Pelletier is committed to leadership development, career development coaching, and training. An innovator in fostering people and organizations to fulfill their potential, he helps individuals in organizations navigate through “life's transitions” by discovering their life's core purpose. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices
GrooveDigital software development company, led by CEO Mike Filsaime, the creator of some of the most influential software and strategies that have changed the market, is launching Groove.cm.
When it comes to operating your business, one method to avoid internal conflict is to identify and simplify how various teams define success. You must assess how teams collaborate, processes operate, and data flows. Remove any barriers that are preventing you from getting things done. You should examine how you manage your firm and who is operating it. In this episode, Mike Filsaime - Co-Founder and CEO, Groove, Digital marketer, author, speaker, software developer, online marketing educator, and marketing consultant-- Mike Filsaime knows the online business. Mike Filsaime's companies have done over $150 Million in sales, and he has created some of the most influential software and strategies that have changed the way we all market. Don't miss out! This is jam-packed with actionable knowledge kind of episode! Resource Groove Podcast Site Mike Filsaime SiteMike Filsaime FacebookMike Filsaime LinkedIn
Every business needs to find their tech groove. When you have the right tech and people on the job, everything becomes easier. So how do you find that groove? Mitch Russo answers that question with the help of Mike Filsaime, CEO of Groove Digital. Often called "The Michael Jordan of Digital Marketing," Mike shares his story of trials and success. Tune in to learn Mike's powerful insights on building a business and the drive to success.Love the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn
Mike Filsaime is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands. Top 3 Value Bombs: 1. Digital marketing do too many good things to too many people. It's time to say to yourself “why not me?” There are now gameplans and roadmaps for you to jump in. You don't have to be outside looking in. You can be the person one day that people look up to. 2. Plan your work, and work your plan. If you don't set out and create a plan, you're just a ship sailing without direction. 3. There's nothing wrong with buying a course or software to help you succeed. Create an account and sign up for the 99% plan - Groove Podcasts Sponsors: HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com! Capital on Tap: A small business credit card here to make running a business easier. Get a $100 signup bonus - in addition to their normal spend bonus - with code FIRE! Apply today at www.CapitalonTap.com/fire. Capital on Tap small business credit cards are issued by WebBank, Member FDIC ZipRecruiter: Find the right employees for your workplace with ZipRecruiter. Try it for free at ZipRecruiter.com/fire!
Mike Filsaime is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant. Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands. Top 3 Value Bombs: 1. Digital marketing do too many good things to too many people. It's time to say to yourself “why not me?” There are now gameplans and roadmaps for you to jump in. You don't have to be outside looking in. You can be the person one day that people look up to. 2. Plan your work, and work your plan. If you don't set out and create a plan, you're just a ship sailing without direction. 3. There's nothing wrong with buying a course or software to help you succeed. Create an account and sign up for the 99% plan - Groove Podcasts Sponsors: HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com! Capital on Tap: A small business credit card here to make running a business easier. Get a $100 signup bonus - in addition to their normal spend bonus - with code FIRE! Apply today at www.CapitalonTap.com/fire. Capital on Tap small business credit cards are issued by WebBank, Member FDIC ZipRecruiter: Find the right employees for your workplace with ZipRecruiter. Try it for free at ZipRecruiter.com/fire!
Podcast NotesThe secret to creating Anticipation MarketingHow "Butterfly Marketing" can blow up your funnel resultsWhy creating a network of "like minded" influencers is a game changerThe #1 Internet Marketing mistake most people makeHow asking the right questions will grow sales fastWhy Groove.crm is world's Fastest Growing CRM and Marketing Automation PlatformMike is the CEO, GrooveDigital, LLC which is the fastest growing software platform for digital and e-commerce marketers. He's an author, speaker, software developer, online marketing educator, and marketing consultant.Mike was responsible for a number of well known "classic" software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands.Click here to learn more about Mike and Groove.crm >> Listen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access FREE Online Branding Ebook2. Build a Remarkable Business by joining my Business Tribe3. Apply for 1:1 coaching & mentoring in my Inner CircleClick here now: https://camroberts.com.au/linktree/...
Tech Money Talks, Careers & Dropshipping w/Pro Dropshipper Brian McCumber, like GaryVee, Tim Ferriss
Traffic Talk Strategies & Interview With Mike Filsaime.This amazing "traffic talk" interview with Mike Filsaime was originally recorded on 17th April 2020, one week before I was to become the very first guest speaker on "Groove Digital Presents".This is one of those rare moments where I was able to interview (as my first ever interview) one of the renowned leaders in our industry, and not only ask him about his entire journey from when he left the motor industry 20 years ago to developing some of the leading software in our industry, but also how he exited from that company to go on to create Groove.The icing on the cake in this interview is the powerful free traffic strategy created using "Butterfly Marketing" which Mike himself invented over a decade ago.Get a full suit of marketing tools for free (no credit card required) - http://GrooveNowFree.com (including funnel builder, website builder, affiliate marketing, shopping carts, membership sites and a lot more)Full interview available to watch on YouTube - https://youtu.be/c-0hbPDjFMkSubscribe to the YouTube channel to keep up to date with the latest strategies that are working right now. https://www.TripFunnels.com/SubNeed to learn more? Free group coaching with me every Tuesday + Free 24 hour ranking system + Free suite of tools. http://HelpMeGetLeads.com
On this episode, I have five podcast growth resources for you. These vary from hosting services to selling your services. Best of all, you can save money by using my affiliate link. A great way to grow is by connecting with other experts who are already have your ideal listener in their audience. If that expert has the attention of the client you are trying to attract, creating a partnership is a powerful way to grow. Surrounding yourself with other people on a journey similar to yours is a great way to learn and be find accountability. Once you have your ideal client in your audience, you need to create a sales process with the right tools. I want to help you with all of these steps today. Just a heads up … each of these links is an affiliate link. If you make a purchase through any of these links, I will earn a small commission. Rest assured that I only recommend tools that I use and trust. I wouldn't recommend these tools if I didn't believe in them. EAGLES The first is 48 Days Eagles with Dan Miller. It is a powerful group of entrepreneurs helping each other grow. You can find details at www.PodcastTalentCoach.com/eagles. I am the Dean of Podcasting in the 48 Days Eagles membership. This group has really inspired me to get to this point in my career. You know you were born to be an entrepreneur. You've felt the nudge to "do your own thing" for a while now … maybe even your whole life. But where do you start and how do you conquer the fear and overwhelm of starting your own business? Dan Miller's 48 Days Eagles Community helps driven, smart, creative individuals like you who are willing to take action to break free from monotony, find your true purpose, and create not only work, but a full life you thrive in. There is a 48 Days Eagles Open House happening on Monday. It is a great opportunity to learn from Alan Thomas AND experience the 48 Days Eagles Community. You can join us for FREE at this Open House on Monday, February 7th at 2 PM CT when Alan Thomas shares the simple 5-step strategy he used to lose 131 lbs himself and help many others lose hundreds of pounds. This isn't just about losing weight. It's about making a decision to make a powerful change in your life and business. If you are waiting for your someday to come, this event can help you take action and make it a reality. Come see what the 48 Days Eagles are all about during this free Open House on Monday, February 7th. Visit www.PodcastTalentCoach.com/eagles for all the details. If the date has already passed, you can still visit the page for details on 48 Days Eagles. COLLABORATE The next resource is an amazing way to find joint venture partners, stages to speak on, podcasts for interviews and a variety of other partners. It is called Collaborate. It is the World's #1 Collaboration Event. Find all the details and how you can register at www.podcasttalentcoach.com/collaborate. This is your opportunity to connect and collaborate with hundreds of coaches, authors, speakers, program leaders, producers of podcasts, radio shows and events to grow your business, impact, and income. The event is virtual. You can attend online from your home or office February 25-27, 2022. It happens 10:00 AM to 7:00 PM Central Time. If you don't know how to properly network, Iman Aghay teaches you exactly what to say and do during the event. He teaches you how to introduce yourself, how to explain the help you need and how to explain how you can help others. When I attended my first Collaborate, I connected with 40 experts who were speaking to my ideal clients that I wanted to attract. It took me quite awhile to follow up with all 40. The next time I attended Collaborate, I decided to be more selective. I decided I would only connect with people who were perfect for me. At that event I still connected with 20 different experts. It was amazing. If you are looking to find partners who can get you in front of your ideal listeners to grow your audience, do yourself a favor and attend Collaborate. There is a free registration option. However, I would recommend you pay the $47 to upgrade to VIP. You will get so much more. Find the details at www.podcasttalentcoach.com/collaborate. GROOVE You have dozens of platforms and services that are required to connect with your audience and operate your online business. Website, email, landing pages, shopping cart, membership site, and on and on. There is a very powerful platform that will do it all for you. Mike Filsaime is the CEO and co-founder of Groove.cm. It is an online Sales and Automation Platform and CRM that replaces 17 other platforms. You can get the details and an amazing deal on the platform by visiting www.PodcastTalentCoach.com/groovelife. With all of those other platforms, you have to duct-tape them together and they cost you over $2,400 per month. That is over $29,000 a year. For a limited time, you can buy Groove.cm for a one-time price and own it forever. However, it ends soon. In just a few short weeks, Mike and his team are exiting their 2-year beta, changing their subscription model, and raising the cost to access the platform. The price is going up and will be locked in at $299 a month, each and every month to access the platinum level. This level unlocks all 17 Groove Apps essential to run your online business. Even though future members will pay $299 a month, today you can a LIFETIME OFFER DEAL. You can make a small one-time payment today and then never have to make another payment for the platform ever again. Get the lifetime deal at www.PodcastTalentCoach.com/groovelife. WHAT YOU GET In Groove, you get nearly everything you need. There is a website builder called GroovePages. If you were to pay for Wix or Squarespace, you would pat $480/yr. GroovePages is part of Groove.cm. You get a Funnel Builder with GrooveFunnels. This is similar to ClickFunnels. You would pay $3,558/yr for ClickFunnels. You can purchase Groove.cm lifetime for a lot less and GrooveFunnels is part of the plaform. Thos are just two of the features saving you over $4,000 per year. You get a blog platform with GrooveBlog. There is an e-commerce platform called GrooveKart. This would be similar to Shopify. You get GrooveSell for your shopping cart, GrooveMember for your membership CMS, and GrooveAffiliate for your affiliate program. They have completely rebuilt GrooveMail for email automation. That is included. Would you like to do webinars? GrooveWebinar is included. Mike was responsible for WebinarJam, so he knows what he is doing. You get GrooveStream for live streaming, GrooveConference for your calls like Zoom and GrooveVideo for video hosting like Vimeo. GrooveDesk is your help desk, GrooveCalendar is your calendar and GrooveSurvey helps you create surveys. There is more included, but you get the point. You get all 17 of these apps when you make the one-time payment. Then, you never have to pay those pesky monthly fees again. However, this deal is only good for a short time longer. Groove will be moving to a monthly subscription fee. You can buy it all now for lifetime access before it changes. Get in before you miss out. Just visit www.PodcastTalentCoach.com/groovelife. THRIVECART Now some people like to use specific software for specific purposes. They don't mind paying for individual platforms. This allows them to change platforms for various reasons if something better comes along. They would rather pay a little more and forego the convenience for the opportunity for choice. If that is you, there is a great affiliate platform called ThriveCart. You can get details and buy it for a one-time payment at www.PodcastTalentCoach.com/thrivecart. ThriveCart helps you grow your income from existing traffic. You can create sales pages, affiliate links, and more with this powerful tool. This platform offers the highest converting cart for marketers. You can create high converting cart pages, upsells & affiliate campaigns with ease. There are templates to use or you can customize your own pages. It is very flexible. CART AND MORE ThriveCart also allows you to create additional revenue with their "profit boosters". As well as the high-converting cart pages, you can easily create one-click upsell funnels, bump offers, trials, recurring payments and much more. Within the platform, you can deploy one-click upsell funnels designed to convert. You can sell more and create quick, high-converting funnels in just a few minutes. Or you can add upsell buttons to your own pages for truly customizable funnels that are still powered by ThriveCart. You can take these tools and embed your cart anywhere to capture more sales. Put them right on your website. You can easily create pop-up or embeddable carts to add to any site in seconds, and turn your visitors into customers wherever they are. You can get lifetime access to ThriveCart for a one-time payment of $495. You can get the pro version for a one-time payment of $690. Now ThriveCart may decide to move to a monthly fee at anytime. I'm not sure how long this lifetime offer will stick around. See if it is still available for you. Get the full details at www.PodcastTalentCoach.com/thrivecart. LIBSYN When it come to your podcast hosting service, many people think all hosts are the same. That couldn't be further from the truth. Does your audio host have a revenue plan that will help them stick around for the long term? Having your host disappear after you have 100 episodes posted could cause you to lose all of your shows. Free is always best. It is hard to operate a business if there is no revenue model. How is the customer service? Can you actually get someone on the phone? How legitimate are the stats? Does your host even provide stats? I have used Libsyn as my host since I started Podcast Talent Coach in 2013. Now I recommend Libsyn to all of my clients. If you are not using Libsyn as your host yet, you can get your first month free by visiting www.Libsyn.com and using the code PTC. Actually, it's a little better than that. You really get the rest of the current month plus the entire next month free. So if you register on the 10th of the month, you get the rest of that month plus the entire next month free. With some levels, customer support will help you migrate your show. HOSTING AND MORE You get distribution to your audience's favorite apps and platforms everywhere with Libsyn. The platform gives you IAB v2.0 certified stats and in-depth audience analytics with the Advanced Podcast Hosting Plans. Libsyn boasts the industry best uptime along with a team of experienced podcasters ready to help. If you would like to have more control, you can get premium content subscriptions and opt-in advertising. You will find a mobile compatible player and podcast page mini-site that is customized for your show. Libsyn connects you to audiences everywhere. You get a 100% compliant Apple Podcasts optimized RSS feed. Powerful integrations connect you to your audience on all their favorite platforms. Grow your podcast audience with a listing in Apple Podcasts and get podcast hosting that publishes directly to Spotify, Google Podcasts, Pandora, and many more of your audience's favorite platforms. It is podcast hosting support for all podcasters from beginners to the most downloaded shows in history. Get your first month free by using coupon code PTC at www.Libsyn.com. COACHING Those are a few of the powerful resources and tools that I use. If you have any questions about them, shoot me a note. Go to www.PodcastTalentCoach.com/contact. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
In this episode of Talking With Experts Podcast, Chris Cownden invites Josh Beechraft to share a few secrets on building a thriving and successful digital marketing agency using proven frameworks and systems. He's worked with Tai Lopez, Dr. Alex Mehr, Mike Long, Mike Filsaime, ClickFunnels and more and has a do or die mentality that will take your business to the next level for sure.
Josh Beechraft is the "white-label" digital marketing partner behind some of the biggest brands and experts today like Mike Filsaime (of GrooveFunnels), Michael Long (of OMG Machines ), Tai Lopez and Alex Mehr (of Alex Engine), ClickFunnels and more. In this episode Josh shares how to build a successful B2B business with simple digital marketing frameworks you can use to be improve your life. From following story frameworks to sale frameworks to non-negotiable frameworks. Top 5 Actionable Tips From Josh: 1. Find a framework that works and get the confidence by following it precisely2. Have daily non-negotiable task list and a do or die mentality. 3. Network the right way by getting other business owners to talk about themselves4. Don't overcharge and over deliver and see the big picture in everything. 5. Join the "Traffic Tsunami" community on Facebook to get direct access to Josh and others in his network on SEO and digital marketing.Read the full blog post to go with this episode:https://talkingwithexpertspod.com/white-label-partnerships-in-digital-marketing-with-josh-beechraftSee you next week!!Chris Cownden See acast.com/privacy for privacy and opt-out information.
You might be doing all the correct actions for the right task right now, just in the wrong order and in this week's episode Tobin Slaven enlightens you on the magic formula that is the "4 Gears of Marketing" and how, when used correctly you'll accelerate your business without stalling.
This episode of the Palm Beach Podcast features CEO of Groove, the worlds fastest growing CRM for Digital and eCommerce Marketers. Everything you need to manage your business and customers in one place - FREE for life. https://groove.cm The Palm Beach Podcast features local businesses, athletes, and influencers making a positive impact in our community. The Palm Beach Podcast is sponsored by: Palm Beach Coffee Roasters https://pumphousecoffeeroasters.com/ https://www.instagram.com/pumphousecoffeeroasters/ Hopportunities - Self Serve Modern Beer Hall http://findyourhoppyplace.com/ https://www.instagram.com/hopportunitiesfl Lotus Travel Company - Retreats & Tours in Palm Beach https://lotustravelcompany.com/ https://www.instagram.com/lotustravelcompany/ Bishops Water Company https://www.bishopwater.com/ https://www.instagram.com/bishopswatercompany/ The podcast is hosted by best friends Dr. James Spencer and Mike Jones. James is a sports chiropractor and athletic trainer -- Mike is a photographer and art director. The two co-founded Media Zone with friend Anthony D'Alessio, and opened their first rental podcast studio in Palm Beach County in the summer of 2019. https://mediazonestudios.com https://thepalmbeachpodcast.com Music: Le Jazz Café - Flero: https://soundcloud.com/flero_officialRoads - LiQWYD: https://soundcloud.com/liqwyd Social: https://www.instagram.com/mediazone
About Alex Elliot:Alex is best known for helping online marketers, and business owners leverage the full power of email marketing to create 'practically passive income' with automated backend sales machines.Alex grew her own online marketing business to just under $1 million in sales in 18 months using a combination of email marketing and organic traffic methods. And now enjoys helping others do the same. She has been a featured speaker in Summits alongside Russell Brunson, John Lee Dumas, Mike Filsaime, Jim Edwards, Perry Marshall, Elena Cardone, Alex Charfen, Kathryn Jones, James Smiley, Blake Nubar, Kolton Krottinger, Kim Dang, and Doug Boughton. ~You can find Alex Elliot on… Website: https://alexselliot.com/Facebook: https://www.facebook.com/alex.elliot.Facebook Page: https://www.facebook.com/pg/alexselliotallday/Email: support@alexselliot.com =======================================================================To book a power session with Reem, go to:https://calendly.com/reem-kharbat/30min To Join Reem's mentoring program, learn the same exact strategy she used to build her three 7-figure businesses, got featured in Vogue Magazine and Top Media, go to :www.reemkharbat.com Or Book a consultation call to see if you're a fit for this program athttps://calendly.com/reem-kharbat/teal If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button and leave me a review and a comment. Please share it with 3 of your friends in the next 24 hours to get the message out! If you would like to connect with me & become friends :) Check me out at:https://www.facebook.com/reem.kharbatInstagram:https://instagram.com/reem.kharbatLinkedin:https://linkedin.com/reem-kharbatOr visit my website:https://www.reemkharbat.com/home Do you want to launch your own podcast, then you have to check the Podcast Profit Lab Program; it's life-changing!http://bit.ly/3bsS3xa
Welcome to our Carlos Inspire Show Podcast: “Carlos Inspire Show”– A series of inspirational and mind blowing interviews with leaders who have achieved massive success and who are creating massive impact. Your host, Carlos Siqueira, Author of Work Like An Immigrant, Inspirational Speaker, Investor, Home Based Business Expert, Business Disruptor Strategist, Cryptopreneur, and Mentor that helps you get it done. Likewise, Carlos will be interviewing experts on entrepreneurship, leadership, mindset, influencing and daily habits to help you live an extraordinary life and take your business to the next disruptive level. His motive is simple and so is the objective of the shows —To share wisdom, strategies, and inspiration freely to help the world become a better place and fulfill one of his missions that is personal to him, which is, Make Poverty History. #makepovertyhistory *****Link reference on the show: Groovewithcarlos.com * In this show, Carlos will be interviewing Mike Filsaime, known as, 'The Michael Jordan of Internet Marketing. Mike is the CEO of Groove Digital. He is a Digital marketer, author, speaker, software developer, online marketing educator, and marketing consultant. For more information on Mike, go to: https://mikefilsaime.com/ * ***ABOUT CARLOS SIQUEIRA**** Carlos' dream is to make poverty history and use entertainment to bring wisdom, business strategies, inspiration and personal development to leaders throughout the world in a way that is fun, exciting, and that creates lasting change. Carlos has been helping thousands of authors, coaches and speakers over the last 20 years becoming industry influencers, creating massive wealth and living a legacy. * Carlos passion is giving back for children in need around the world. Carlos loves traveling to 3rd world countries to educate kids from a very young age by teaching them entrepreneurial habits in addition to applying mindset strategies to go out and achieve their dreams. Carlos is no stranger to hardship and struggle. He grew up in poverty and family crises in a dangerous part of Northern Brazil. Starting by selling his grandmother's bread of the streets of his city when he was only 7-years-old, he worked his way up to become a number one top selling sales executive and trainer/mentor for a number of Fortune 500 companies in the U.S. Internationally known as “The Mentor's Mentor,” Carlos holds several Records & Trainings in Accelerated Performance, Sales, Marketing, Social Media Growth, Consulting, and Crisis Strategic Intervention. After finally achieving his own long-held dreams, he now leads other entrepreneurs, celebrities, coaches, consultants, and speakers worldwide to create theirs through his training, professional coaching and mentoring. The focus of Carlos' training is how to accelerate your “Message-to-Market" and compressing time to achieve maximum growth. His unique systems disrupt the status quo in both business and coaching today. With his unique blend of real-world experience, business insight, high energy and contagious good humor, Carlos helps others achieve professional success and personal fulfillment, so that they too can begin to live the life they once barely dared to imagine! As I often tell my clients and remind myself daily: IT'S ABOUT THE MISSION—not the commission." -Carlos Siqueira * Follow Carlos on Instagram: https://www.instagram.com/carlosinspire Follow Carlos on Youtube: http://www.youtube.com/c/CarlosSiqueirainspires * If you like to read Carlos inspirational book, "Work Like an Immigrant"; go to the link below: http://bit.ly/mustmodebook * Join our FREE PRICELESS 321 Challenge below to ignite your results and get some accountability to get things done more often. Just go to the site below: www.321challenge.com * Share this podcast and come back every Friday for more cool interviews with leaders of the world. Also follow Carlos Instagram @carlosinspire and use the hashtags #itsabouttogodown #worklikeanimmigrant #carlosinspire #mustmode #makepovertyhistory #carlossiqueirashow #cryptowithcarlos #groovewithcarlos * Carlos Siqueira Chief Enthusiasm Officer Founder of Carlos Inspire Co Founder of Expert Advisor Alliance "We assist clients to command maximum fees, get paid up front, and create coaching royalties."
My new secret formula to sell everything I sell, for free. In this episode Russell talks about his new book funnel that is launching this week and how he shifted the way he is selling it to hopefully make the offer irresistible. Here are some of the interesting things you can look forward to in today's episode: How shifting an offer by making it free, makes the offer irresistible. How Russell can still make money when everything is free. And How Russell is using things he recently learned from Brendon Burchard in his book funnel. So listen below to find out how you can still make money when everything is free. ---Transcript--- What's up everybody, this is Russell. Welcome back, I'm glad to have you guys here. I just got done with my daughter's soccer practice, or not practice, it was a game and they did good. Now I'm heading home to go grab sandwiches for everybody. My wife and I took different cars because I had to film an upsell video real quick. Anyway, I got the upsell video done and then flew out here to the soccer game and now I'm heading back home. I'm grabbing some Jimmy Johns on the way for the kiddos, some sandwiches for the adults, which will be kind of fun. So that's what's happening in my personal life. But I got something, I don't normally do this, this time of day, but I've got something exciting I want to share with you guys that I think is going to be huge, huge, huge for value. One of the things on my mind right now is offers. How do you create an offer that's so irresistible that people have to give you money? There's no logical way. One of the biggest, sorry, I didn't finish my sentence. There's no logical way for someone to no to you. Alex Mendosian from the Inner Circle, as we were talking, he's one of the kings of creating offers that are so good you have to be an idiot…..he figures out a way to first off, to build gyms by giving people exactly what they want for free. But then, he's getting paid 500 dollars to do that, don't ask me how he does it, because it's a little complicated to explain. Then he got gym owners to basically let him come in and build their gyms for them, for free and in exchange they give him 50 thousand dollars. Once again, how does he do that? I don't know how to explain it, but it's pretty cool. And it's awesome, so he's really, really good at that. There's other people who are really good at. I watch as other people struggle. They're like, ‘Man, I created this course and no one's buying it.” And it's like, “The problem is you're selling the course. That's not sexy, nobody just wants to buy a course.” You have to understand that. To create, if you look at when we launched Clickfunnels, you look at the webinar that's taken us to where we are today, if you notice this one little intricacy, I didn't sell Clickfunnels on the webinar. “What Russell? I thought you sold Clickfunnels, that's how you built it up so big.” No, I didn't. If you look at the offer, what the offer was when you buy Funnel Hacks for $997, you buy this course that's amazing for $997, when you do that you get Clickfunnels for free for the next 6 months. That's the offer. You look at that and you're like, huh. Yes I want Clickfunnels for free, so I will buy the course. So I created an offer that's, because what they really want is Clickfunnels. I'm like, I'm going to give you Clickfunnels for free, who wants it for free? “I want it for free.” Sweet. When you invest in this training course, you get it for free. That little shift was huge for us. Before I was selling Clickfunnels, and you get this Funnel Hacks thing for free, what they really wanted was Clickfunnels, so I give them that for free when they buy the course. Shifting the offer. Same products, same deliverables, different way you structure the offer. As I was telling you about Brendon Burchard, Brendon was showing me some of their offers and this one, I'll kind of walk you guys through it, but he showed me this really cool process he does called the seven day launches, and I showed the inner circle meetings. I walked everybody through it in our groups. People are all going nuts, we're about to launch our first, which I'm excited for. But what's interesting is as I was looking at his offer, it's brilliant because….How do I explain it? Basically he creates a course for people live, so you get to watch for 12 hours as he creates an actual course, and you see the whole thing live. So then the average mind would say, “Okay, the product I'm going to sell now is that course.” The context of this is kind of hard, because you guys don't have the back story, but just pretend like you understand. He creates a course, let's people watch it live and at the end he offers a product. So the logical thing would be to sell the course, they just saw it, they want it. But he doesn't sell the course, instead he sells a different course, gives a huge 50% discount on that course. When they buy that they get the thing that they just watched him create for free. So it's shifting the offer, which is the magic. So as I've been kind of thinking through this, I was launching, we're launching the Expert Secrets book in a few days, and today I came in the office and the funnel I had was good, they were all good offers, but a good offer doesn't make you tens of millions of dollars, like an insane, irresistible offer does. So I kind of took our existing funnel, scratched all that and said, ‘we're starting over.” And I shifted the whole thing and we changed the funnel and the offers and now it's insanely good. Should I walk you guys through the whole funnel? I have a little time, okay we'll do that. So this is what's going to happen in the funnel. Somebody will come to the page and you'll notice all the ads about free book, free book, free book. Why would I do that? Irresistible offer. Free book, you cover shipping. The message is always like, I'll pay for the book, you pay for the shipping. That's the message, irresistible offer, “Okay I want the book.” They go to buy the book, they put in step number one, shipping address. Step number two says, “cool, here's the book for free like we said. Or you can upgrade right now and get the Funnel Hacker Black Box, which gives you both of my books, plus these other four books, plus these other cool things and it's just $37.” So they can upgrade, which is again another irresistible offer. You're going from this to this other thing and it's still irresistible. So there's the irresistible offer. Then there's an order form bump, which again is another irresistible offer. “hey you're going to get blah for free when you buy this training course at a huge discount.” Or something like that, I haven't figured that one out exactly yet. But there will be a training course there, which is awesome. Then the upsell. The upsell was going to be, I recorded both Dotcom Secrets, and Expert secrets audiobooks, I was going to sell that. My hard cost is kind of expensive. It's about $40 for me to have these MP3's that are shipped. They're not Chinese ones, they're actually American ones and they're more expensive, but they're really, really cool. You can do double speed on the MP3 player and a bunch of other cool things. So it's a really cool offer product. I was going to sell that but I'm like, Okay, my hard costs are I think close to, I can't remember exactly, I think close to $40. So I was like, what if I sell this for $100? But I'm like, I have to pay affiliates 40% commission, it gets really expensive really fast. So there's not very much margin there, but I need the margin in there to be able to do what I need to do. I need the margin to be able to buy ads and all those kind of things. So I'm like, what would I do? So I said, what if we do this, what if we increase the price to $150 for the MP3 player. And then its expensive MP3 player. I was like, wait. What if we shift the offer. So we shifted the offer. So what I'm doing now instead is like, “Look, if you guys want I will give you this MP3 player for free. You get it completely free. But to get it for free you have to invest in this course right here which is A Perfect Webinar Secrets training course. The training course sells for $297 but what you're going to do is you're going to get, because you're on this page, you get a 50% discount. So you get the entire course for $147, you get half off, if you buy right now and you get the MP4 player for free.” Boom. Boom, did you guys hear the bomb drop? Boom, irresistible offer. Because who doesn't want the MP3 player for free? You want it and you're like, you only get it when you buy this course, but you get a 50% discount on that course and all the sudden it's an irresistible offer. I look at my other courses I've done in the past, usually like $197 to $297 offer, I'm getting 5-7% that take that. I'm excited to find out what the percentage is on this. My guess is I'll be in double digits. We'll be hopefully at least in high double digits. That's kind of cool. We'll find out, time will tell. I remember a long time ago, Anik Singal and Mike Filsaime put out a product called Launch Tree, and I remember one of the things they said in there was, “You want to say the word free a million times on the upsell page.” For example let's say you sell ten CD's on the upsell page, you want to be like, “You get these 9 CD's for free when you invest in this one right here. You buy this one here you get the other 9 for free.” Try to figure out how you make your offer free. It's all about how you make it free, free, free. Now I'm giving away a free MP3 player, when you get 50% discount on this course you need anyway. So that's the irresistible offer. And then if they say no to that, the down sell is like, “okay, how about this, if you don't want the MP3 player, it costs me $50 to ship it to you anyway. How about this, it'll save us both money. I won't ship it to you, you get the digital copy, it's only $97 dollars.” So we drop sell that and then I'm going to do one other cool thing on the down sell. You get the digital whatever or it's like, “How about this, or if you decide to actually get the MP3 player, I'll throw in these other cool bonuses as well.” To push you over the edge. That's going to be kind of cool. Then the next page I'm going to thank them and then I'm going to say basically, “It's time to start your education and this first three chapters of the book are about building a massive movement. This is a 90 minute presentation I did at Funnel Hacking Live about building a mass movement and I want you to watch it now.” And then they watch the video, which it helps understand building a mass movement, building a culture, attractive character, all that kind of stuff that builds out the first three sections of the book. They watch that and then they bought after the video, tells them to go register for the Funnel Hacks webinar, register for that. It's an auto webinar and it puts them through to sell them the thousand dollar product of Clickfunnels. So that's the first part of the funnel, the first point of sale. So they go free book, or they can get the black box, then they get the order form bump, then they get the MP3 player for free, basically everything so far has been free for the most part. And then they get the get the training video for free, they get the webinar for free. And if they buy funnel hacks they get Clickfunnels for free. Everything I've sold so far is free, yet my average cart value, my potential average cart value is like, 15, not quite that, 1300 bucks so far, which is awesome. Then after the webinar funnel ends seven days later, so this whole funnel, point of sale is 7 day follow up on the webinar, and then what's exciting is….what was I going to say? What's exciting is then, after day seven then I transition them to I don't know if I told you guys this when I was hanging out with Brendon, I might have told you on the plane. But he did a big product launch for, it was a $2 thousand course and he sold like 2200 copies and then the week later he sold the swipe files to that launch where it was like the sales videos, the transcripts, emails all that kind of stuff. For $97 he sold 6500 of those, something crazy like that. So what I'm going to do is at the end of the funnel, like a week later be like, “Hey you just went through this cool funnel. It was a book funnel, plus webinars, a whole funnel stacking thing. What I'll do is if you want, I'll give you all the swipe files, the emails, the everything for free, once again it's free if you join Funnel University.” Boom, get them into Funnel University. And when you join Funnel University you get my Funnel Stacking book and a bunch of other things for free.” So it's free but they pay me $97. So it's coming back to how you make things free, even when they're paying. So they get that whole cool thing for free when they join Funnel University. And then for 2 days I'll be pushing that offer then we'll down sell, if they don't want to pay $97 a month, which is what we're raising the price to, they can get a trial, but they don't get the free things shipped out to them. Boom, the next three days and from there we transition into the seven day launch, Brendon Burchard, I'm messing up his name….his style funnel, which is basically training for free for three days. And then giving that thing that they just watched you record for free. They get it for free when they invest in your next thing and then the next thing is going to be our Secrets Master Class or the FHAT event. And that's kind of the funnel. That's the first 14 days. That's kind of what's happening. I know it's hard to see that visually as I explain it, but hopefully you're getting the concept, you're understanding how you make everything for free. That's the key I wanted to share with you guys today. Making offers so irresistible that people have to say yes. I hope that helps, I hope it helps to start thinking through your offers. If you're selling a course for a thousand bucks, that's just a course, it's going to be hard to sell. But if you sell your sales scripts for $997 and they get the whole created course for free, then it becomes, you know something like that, then it becomes an irresistible offer. They're like, “I need the sales scripts. I'll pay $1000 for that because I want the other stuff for free.” How do you structure that. What do you have and how do make that offer as sexy as possible? I think I did a podcast a couple of months back about turning up the sexy on your offers. It's kind of something similar. But just thinking about that. How do you add free into everything? Hopefully it gives you enough case studies and ideas and examples. Worst case scenario, if you don't understand what I'm talking about then on April 18th or beyond, probably by the time most of you guys hear this, it'll be live. Go to expertsecrets.com, get your book and watch the process in motion. Buy slowly so you don't miss any of it. I hope you guys enjoy it. Appreciate you all for listening, subscribing and hanging out with me all the time in the car, or wherever you may be right now. With that said, I'm at Jimmy John's right now, I'm grabbing some sandwiches, go feed the kids. Then I gotta get back to finishing out this funnel so it'll be ready for you guys to see. Alright we'll talk soon. Bye everybody.
Understanding the difference between strategy and tactics can mean everything in your business. On today's episode Russell shares the difference between tactics and strategy after an attendee at Funnel Hacking Live complained about the content of day one. He tells why strategy is the key and tactic is just an element. Here are some interesting things to listen for in this episode: Why an attendee at Funnel Hacking Live was unhappy with day one at the event, and why he's not seeing the gold Russell has given him. Why it's important to know the difference between tactics and strategy. And how if you follow an overall strategy, the tactics will still be there, but you can earn 15x more money. So listen below to hear what someone else had to say about Funnel Hacking Live, and why Russell thinks he's wrong. ---Transcript--- What's up everybody? This is Russell, I am out taking the garbage out, Sunday night. And it's a beautiful night, a little chilly, but looking out there's a really cool ski hill called Bogus Basin here in Idaho. Anyway, where my house is at and I'm taking garbage out, I go out and I can see the mountain and the mountain is all dark and where the ski hill is, is all lit up and looks insanely cool. So that's kind of fun right now. But I had a quick message for you guys because I just wanted to make sure everyone's paying attention. Because I feel like sometimes you can show people gold. Be like, “Hey, here's gold. You want some?” and the smart people see that and they're like, “Oh sweet.” And they take it. And there's other people who say, “That's not real gold. I didn't want gold. I wanted platinum. I came for diamonds, why are you trying to give me gold.” I'm like, “Dude, there's gold. You can sell it and buy diamonds.” So let me explain this metaphor. Funnel Hacking Live last week, insane. Those of you there, you know, you experienced it. It was just amazing. And we're starting planning next year's and I think I finally figured out a way, took me three days, but I think I figured out a way to make it better than last time. I'm not sure yet, but I'm excited to try. That's going to be in time, I got a year to plan it, so that's going to be sweet. But it was an awesome event and of the three days, day one was probably my favorite day because I think what I got to share got me most excited. I shared the first section of the book, which is how to build a mass movement. Went into all the strategy and the tactics behind how to do that. I wanted to break those out, because there's two different things, strategy and tactics. Then I had a chance to go into the story. We talked about epiphany bridge stories. I showed the strategy and tactics behind that. Then Brandon and Kaelin spoke the first day. Jim Edwards spoke the first day, it was awesome. All the days were good, but the first day was, I was most excited about what I taught the first day. Anyway, that was good, I thought. For those who were there, it was good right? Pretty amazing? It's basically a year, more than a year, deep year of my thought, what I've been trying to really show and teach and coach everybody through. And what the new book's going to be really going deep into. So it was also a big preface for the Expert Secrets book which is coming out April 18th. So anyway, most people were there and they got that and went and ran away with it. But then one of my buddies, one of my friends showed me the other day some post that one of the guys at the event posted in his private members area. I know who this guy is, I've been watching him for a while, he's been doing some cool things. But his business isn't that big yet, he's kind of……I won't make fun of him publicly, I might later. We'll stop for now. In his members group he posted, he said, “Day one of Funnel Hacking Live was stupid. Not a single tactic was taught. Blah, blah, blah.” Dropped like 5 or 6 F-bombs in this thing. I was just like, I'm glad it was after the event, because I would have called the dude out on stage and embarrassed him in front of everyone, which would have been amazing. I kind of wish I had that now. But instead I saw it like two days ago. I was like, “What? Day one?” It's funny, day two he came up to me afterwards and said, “I'm joining your Inner Circle, man. This has changed my life.” Did the whole thing. By the afternoon day two he had a change of heart, but after day one he was frustrated apparently because I didn't teach enough tactics. So a couple of things. First off, what you must understand is that tactics are good. Tactics are like the tricks you use to do things. But tactics in and of themselves are not that powerful. In fact, I think, when I first met Jay Abraham and Rick Shephard and the guys, they used to talk about this. Talk about how strategy is more important than tactics, and I used to think that were not smart. Because I'm like, “No, these tactics, these tricks, these tools, these things are the secret.” And as I've gotten older, in my old age, and I've shifted from being stuck at 2 or 3 million dollars a year, to shifting to 30 million dollars a year and beyond. Hopefully this year we'll hit 80 or 90 million, and mass growth. Bigger than anyone I know of in our industry. The big differentiation that took me from 2 or 3 million dollars a year to ten time that, it wasn't the next tactic. It was the strategy, the strategy behind it. As I'm on stage teaching how to build a mass movement, I'm talking about the strategy of how you build a mass movement. This is how you get people to follow you, this is how I went from 3 million dollars, to two years later 30 million dollars in a year. The difference was not a magic tactic. And I showed tactics, I showed the different tactics, but it was the core strategy. When you understand the strategy there's a lot of tactics inside of it, but understand the strategy is the key. So we're showing the strategy to everybody and I'm just hoping that you guys weren't like this dude looking at this gold and being like, “but I came here for diamonds.” Dude, are you kidding me, take the gold I give you and go sell it and buy some diamonds if that's what you really want. Don't miss out on the lesson because you came thinking you were looking for something else. If there's someone that's showing you something, don't be like….I was the same way. So I'm throwing myself as being guilty of this too. When I first talked to Shephard and Abraham, those guys who were way ahead of me strategically thinking, I used to make fun of them thinking they were dumb. Just like this guy was doing for me. I'm like, no when I understood it; I respected and understood that I gotta figure out the strategy. The tactics are always there, the tactics will fit inside of any strategy, but the strategy is the key. That's what expands your growth. And then, come on now, epiphany bridge story, the hero's two journeys, that's all tactical. Come on now. I'll leave that there. What I wanted to talk about is, as I was thinking through this, is I want to kind of tie in the tactic and strategy and all that kind of stuff. When I got started, whenever it was, 14 years ago, my first mentor was Mark Joyner, he always told me, “You gotta build a list, you gotta build a list.” Which is a strategy right. At the time there were a whole bunch of different strategies people were chasing. There was AdSense stuff, The was Google AdWords, there was Arbitros, there were all these different ways to make money. And Mark was my first mentor and luckily I listened to him by the shiny objects flying around me like crazy. So I started building a list, building a list, like he told me to. And I did that and it was funny, a couple years later Mike Filsaime came out with, he kind of coined this originally, a lot of people say it since, but the first time I heard it, it was from Mike. He said, “You should average one dollar per month, per name on your email list.” I was like, okay, that's a cool metric. I started looking back at what I was doing and it was interesting how close my business at that point had followed that. I had a thousand people on my list, I was making about a thousand a month, when I had ten thousand on my list I made ten thousand a month, when I had a hundred thousand on my list I was making a hundred thousand a month. It was eerie. Is that a word? How close that number stayed. For me, I started focusing on the strategy is building a list. What are the tactics to build a list? I kept focusing on tactic, tactic, tactic to build a list. My list kept growing and my income would grow with it, but I didn't have the huge shift. When we started shifting, I was telling this, last week, I can't remember if I told you guys this or not. Dean Graziosi did this big book launch and he invited the top ten or fifteen affiliates to his office. So I flew down there Thursday and hung out, it was amazing. It was an amazing group. I could go on for days about all the people and what I learned. I got some amazing stuff that I will show you guys in the next few months. If you watch, you'll see some of the stuff I learned from that group. But what was interesting is, when I got there to talk, they wanted me to talk 30 minutes on whatever I thought was the biggest, most impactful thing in my business over the last few months. What did I share with them? I shared building a cult-ure. I talked about the three things. The thing I talked about first session of our group, we talked about charismatic leader, future based cause, and then new opportunity, which is the key. That's the core strategy. What's interesting is, I wasn't planning on talking but when I got up on stage, I don't know if you've done this when you've gotten on stage. Things pop into your head sometimes, so I got up in front of this group and the first thing that popped into my head was the Send out Cards event I went to 7, 8 or 9 years ago. I remember going to this event all excited to learn network marketing and see how these guys do everything. And I was confused when I got there, to be honest. Nobody taught anything. I remember, the first day they gave awards to almost everyone in the group and they had people win cars, they had recognition, told stories, people crying about how sending cards changed their lives. And it was so confusing to me. I remember afterwards sitting there talking to David Frey, he probably doesn't even remember this, but it had a huge impact on me. I was like, “Dude, nobody taught anything.” And he said, “You know what the craziest thing is Russell? They're a software company. That's it. They're a software, but what have they done different? What was the strategy?” The tactic is how to build a software company, but what is the strategy? He didn't say that, but I was thinking what is the strategy? And we started talking and he said, “They're a software company, but look what they built around it, it's a movement. There's people, this is a way of life for people now.” And I was thinking about it, send out cards, I love the guys who own that, it's a cool company, but their software is not that good. There are thousands of better card editors out there. But they built a movement of people and that's why that company did so well. So when I was launching Clickfunnels that kept ringing in my head from David Frey. They're just a software company. I'm like, “I'm building a software company.” I could have gone, what's the tactic to build a software company. No, step back. What's the strategy? How do these guys do it? They didn't say, let's build a software company. That wasn't what they were doing; they were looking at the strategy of it. So as we launched Clickfunnels, I knew we were going to compete against, Infusionsoft, Leadpages, and all these crappy software products, and I was like, I don't want this to become a battle of who's got what feature. I want to build a movement. I want people, I want to build the best software in the world, and luckily I've got the partners that are able to do that, which is insanely cool. But I was like. Even if our software sucked, I still gotta out market everyone else. Because I want them to follow us because we're a movement, not because we're a software company. If you were at Funnel Hacking Live, you remember Ryan Montgomery, our CTO, he got up there and said, “hey guys, we're not a technology company, we're a marketing company. We're building technology, the technology behind it to make us be able to market, which gives you the ability to market.” That's the big differentiator, that's why we're taking on the SASS companies that are fighting us on features and we're thrashing them because we're building a movement. And that's the strategy. So I started looking at that, and I looked at our numbers over the last two years, and what's funny, is for 8 years in my business, our metrics were one dollar per name per month on our list. And I look at our numbers now and I gotta do the math real quick in my head. But we are closer to probably 14 or 15 dollars per name per month on our email list. So we 15x'd it. Same people, same list building tactics to get people in, but the strategy shifted. What happened when we shifted the strategy? 15x, instead of one dollar per name per month on our email list, we make $15 per name per month on our email address, by shifting the strategy and the strategy was how do we build a movement? We're not a software company, we're building a movement. I wanted people coming to Clickfunnels like they came to Send out Cards on stage crying because they send a card and it changed someone's life. I don't want them coming and talking about how much money they made. That's the difference. I just wanted to share that because I know sometimes we get caught up in what's the new tactic. Some of my close friends are running an event this weekend coming up, and the difference, you go to that event and what do they do. There's all these people on stage sharing tactics, and some people love that, but that's not what wins wars. Tactics are the gun and the shot gun and rifle that you go out there, but if you got a bad strategy you're going to lose. So take a step back, look at the strategy and understand that, and hopefully this helps you understand the difference between strategy and tactics. How the tactics are good, but you switch to strategy and get that correct, 15x growth, going from 3 million to 30 million in 24 months. What's the difference? It's not changing my tactics, the tactics were all the same, it was the strategy behind it. I hope that you guys get that. With that said, my fingers are freezing. I should have worn gloves out here. I'm going back inside. Appreciate you all, tomorrow I'm going to go finish…..Friday I spent the whole day recording the audio version of the Expert Secrets book and tomorrow I'm going to finish the last third. I drive out there, I have a message I want to share with you guys, but I'll save that for tomorrow. Thanks everybody, have a great night and we'll talk to you guys soon.
A glimpse behind the scenes at what happened at this week's FHAT event. On this episode Russell tells his epiphany bridge story during a Facebook Live video at the FHAT (Funnel Hack-A-Thon) event. During his epiphany bridge story you will hear: What inspired Russell to try to make money online in the first place. How Russell and his partners first came up with an idea for Clickfunnels and it was really a way to get Russell to be able to design his own sites. And how Clickfunnels had made it possible for Russell to support his family, while also being able to spend more time with them. So listen below to hear Russell's epiphany bridge story and let it inspire you. ---Transcript--- Hey Everyone, this is Russell Brunson, welcome to Marketing In Your Car. I'm at the office right now and it's been a crazy week. We had our first ever FHAT event here in our office the last 3 days. We were here all night every night and it was amazing. But I also haven't talked to you guys in a while, and I want to do something really quick because one of the big things we talked about at the FHAT event, well it was kind of 3 things. Day number one was cult building, I mean culture building. Day number two was story. And then Day three was webinars and webinar hacks and product launch sequences and Actionetics sequences and a whole bunch of other ninja, amazing stuff. But day two was story day, so we did this cool thing where we talked about the hero's two journeys and a bunch of other things. And I can't give you everything right now, but I want to give you one cool. So it's in the book that's coming out soon, to a funnel near you. After I talked about the Hero's two journeys, I showed them how we transition that script into the epiphany bridge script, and if you look at it, I wish I could show you, I wish the podcast could show pictures. Looking at it right now, the way this script works is basically, there's 8 sections. There's the back story, your desires, the wall, the epiphany, the plan, the conflict, achievement and transformation. So the back story, what is your back story that give us a vested interest in your journey? Number two is your desires, what is it that you want to accomplish? And inside of that, what are the external struggles you are dealing with and what are the internal struggles you are dealing with. From there you hit a wall. The wall is the problem or the…what is the wall or problem that you hit within your current opportunity that started you on this new journey. Then you have the epiphany. So what was the epiphany experience and the new opportunity you discovered. Then the plan, what was the plan you created to achieve your desire? Then there's conflict. What was the conflict you experienced along the way? Then there's achievement, what was the end result you achieved. Then there's transformation. What was the transformation you experienced? So those are the process of telling a good epiphany bridge story. So anyway, I know it's hard to visualize that, but when you get the Expert Secrets book you'll see the graphs and images and it'll be all explained and you'll love it, I promise. But when we were here yesterday, or two days ago, whenever it was, the event. I did an epiphany bridge story on Facebook Live, telling my Clickfunnels story. So I wanted you guys to hear that story because it'll…..going through all these aspects, you'll see them all weaved in. Everything from the back story, the desire, the wall, the epiphany, the plan, the conflict, the achievement and the transformation. So I'm going to get the audio and I'll plug it in here so you can listen to the audio of my epiphany bridge story, which is my Clickfunnels story, the origin story. The origin story of how I got excited about funnels and how Clickfunnels came to be. So I'm going to play that audio for you right now, and you guys will hear my epiphany bridge story. So let me connect to that right now. Hey everyone, this is Russell, I hope you guys are all doing awesome. So I'm here right now in the room of 48 or 49 amazing entrepreneurs, and we've been talking about storytelling and how to tell your story, the origin story of wehre you got started and what got you into what you're doing. So I've been challenging all of them to go and do that, and I thought it would be kind of cool if I just told you guys my story. Some of you guys have heard pieces or parts of this, but probably not the whole thing. So what I wanted to do is share with you guys the story about Clickfunnels and why this, for me, became my new opportunity, the thing that I'm so excited about and why I have so much passion. Some of you will say, “Russell you've been talking about Clickfunnels everyday for the last two years.” And I'm like, “I know, because I'm so excited every day.” So some of the back story, if you don't know, I got started in this business, I guess it's almost 13 or 14 years ago now, and when I did, I was a college kid, I was going to Boise State University, which is just down the road from where I'm at right now. I was a wrestler which means I wrestled and I had to go to school. So I barely graduated. It was barely. I think my accumulative was a 2.1, which means I got a whole bunch of C's and one B over 5 years, so it's kind of painful. But I graduated which made my mom happy, which is pretty cool. But during school, while I was wrestling I started learning about that internet marketing stuff. And you guys remember this is 12 years ago, before Facebook, before Instagram and all these kind of things. We had Google, kind of. In fact, I don't even remember how we were driving traffic. We didn't have a website, or anything. I was using Front Page, some of the old timers remember Front Page. I would create these things in Front Page and it was pretty bad. So I was doing that, but I believed that it was possible. I saw people, some of my mentors, like Arman Morin, Alex Mandossian and some of these guys who were making money online. I was like, if these guys can do it, I'm pretty sure I could do it. So that was my goal that I wanted to accomplish. The other side of that that I don't share a lot of times, it wasn't just that I wanted to make money, that was just a desire I had. The bigger desire, I had just gotten married to my beautiful wife, we're still married today. It's been almost 15 years this year, which is amazing. I married here, she was working full time to support me, her jobless wrestling husband and I don't know about you, but I always envisioned that when I got married, I would be the man, the supporter, but it was honestly pretty tough for me. That she was supporting me and I didn't have anything to contribute other than going to school and wrestling, and it was hard for me. I remember I was like I got to figure out a way to contribute. I don't want her doing everything. So that was the real driving factor. In fact, my goal was, if I can make $1000 a month, that would match what she was making, we weren't making very much money at the time. Then I'll feel like I'm contributing as well. So that was my goal, to figure out a way to do this. I tried all sorts of stuff. I was trying Ebay, I was trying Craigslist, I was doing this stuff. I had a $20 a month, which was a big deal for me, I was excited, but none of the things really hit big. About that time I started learning about information marketing. In fact, I was at a post office mailing something I had bought from Ebay in this huge awkward box, I thought it was going to sell huge, and it ended up selling for $1.50 and I lost a ton of money. Then postage, it was a nightmare. I'm sitting in the line at the post office next to this dude, who had a big box full of CD's, thousands of them. I was like, “Dude, what are you selling?” and he was like, “I have one CD that I sell and I burn it.” And I'm like, “These are your orders for the month.” And he's like, “These are my orders for this week.” I was doing the math, “how much do you sell them for?” He's like, “$67” I'm like, “Oh my gosh.” And I had this…..I need to sell information, that is the future. So I started to try to figure out information. I started doing stuff and my very first product I ever created was a DVD on how to create potato guns, I'm sure some of you guys have heard this story before. So I started making potato guns and it was working really good, but then what I was doing was going to Google and buying ads on Google and making some money back and forth, but eventually I probably had 4 or 5 months of success and then Google changed their algorithm and it got really hard. And the hardest thing for me during this time, it was me building things in Front Page, and I had to figure out how to FTP pages and images and how to go to Paypal to get the order, it was super techy and I'm not a techy person at all. But after Google changed their algorithm we tried some stuff. I remember one of my friends called me, it was Mike Filsaime, some of you may know Mike, he said, “Russell, I figured out how to make this whole internet marketing game work again.” I'm like “What do you mean?” he's like, “Is your potato gun thing still making money?” I'm like, “No, I can't break even, I can't make a profit.” And he's like, “well I went back to all my sites and added these things.” He called them OTO's and I'm like, “What's an OTO” and he's like, “It's an upsell, a onetime offer.” I'm like, “Oh.” And he's like, “I added these upsells and people started buying the upsells and suddenly I'm making two or three times as much money from everything I sold. And I was like, “I could actually do that.” So I remember jumping online I was Googling potato guns, trying to figure out what my upsell would be, I don't know. All I had was a potato gun DVD, and I met this dude up in northern Idaho who actually made potato guns and drop shipped them. I was like, “Dude, if I sell those, would you drop ship them for me?” and he was like, “Yeah, I'd love to not have to sell these things.” So I partnered with him and I started selling the DVD's and people started buying this upsell. And it was the first thing I'd made a funnel. I was like, this is a funnel. And that was this new thing and I was so excited. So I had this epiphany, this is the future. If I can make more funnels, this funnels been making me 20-30 bucks a day, but what if I had 2 funnels, or 3 or 5 or 10? So I started going a little bit crazy and I created funnels in the couponing market, which by the way, is a horrible market. People in that market do not like to spend money. Don't do that. We did couponing, we did dating, we did weight loss, we did network marketing, I've done diabetic supplements. That's the ones on the top of my head, there's…..I could show you guys, there's a trail of thousands of offers, some that worked, a lot more that didn't work. But we were doing these things over and over and my plan was if I had ten of them that are each making a hundred bucks a day, or 20 or 30. So I was doing this, and at first it was working but the problem I kept running into was, Front page isn't…. for people like me it was hard. I would do these pages and mine looked ugly and other people's looked awesome. So then I had a designer and he would design these things. I would make a front page ugly, send it to him and he would design it and make it look cool. I'm like, put it up. But then it was up and I couldn't do anything, I couldn't touch it again. I had one shot. Then I had to bug him. Then I hired a web guy to do edits for me. Then I was using Paypal and I couldn't do anything else. So then someone invented a one click upsell. I was like, “Dude, I need that.” So I hired a programmer to connect that into the next….it kept getting more and more complicated to the point where soon I wasn't able to do anything. I would look at it and be like, “Change that.” And they'd try to change it, but they didn't. I'd be like, “Move it over here.” And they'd put it in the wrong spot. It would take days, sometimes weeks of going back and forth with the guys in Romania and India and everywhere to try to get them to move an image or make it a little bit bigger. Things that were so common sense and I couldn't actually do it, and it drove me nuts. About that time, one of my friends and partners, in fact, he might be in the room right now. Is Todd in here still? He's already eating lunch, he's already gone. Todd was one of my partners doing these things with me. He saw my frustration and he's like, “What if we build something that…” and the joke was, “Russell could edit the website and actually move things and quit bugging us all the time.” I was like, “That would be awesome.” And he's like, “That's what we're going to create.” And that day we sat in front of a whiteboard and started mapping out what it would look like and how it would work. So we mapped out this vision of what became Clickfunnels, and he went home and actually built it. It was funny, him and another partner we brought in, Dylan Jones were working, he did the editor. They would build part of it and be like, “We need to make this so simple that Russell could do it.” So they'd do it and be like, “Russell, test this.” And I‘d login and be like, “How do I do it?” And they'd be like, “We're not going to tell you. You gotta figure it out on your own.” I'm like, “Okay.” So I'd do some stuff, and if I could figure it out, then good. We got it. If I got stuck, I'm like, I don't know what to do. So they're like, we didn't do it intuitively enough. We went back and forth and back and forth for 6 or 7 months and finally I got it. I was like, if I can do this, anyone can. At first it was a tool for me, that was the initial goal of Clickfunnels. I think it was Todd and Dylan like, “This way Russell will quit bugging and I don't have to design his sites anymore or redo his headers.” All this stuff that was happening. And then after I started using it and I was having success, I was like, “We have to make this a tool for everyone, it will free all entrepreneurs like it freed me.” So because of that I was able to create funnels quickly. I went from having 5 or 6 guys, and it would take on average almost 2-3 months every time to create a funnel to where I was able to do it by myself in an hour, hour and a half. Sometimes less, which was cool. The cool thing was I was able to achieve that and have success. We started rolling out funnels like crazy. Some of you probably remember seeing a lot of them. I still do a lot of them because they're so much fun to do. But the cooler thing for me was the other side. I was able to make money to support my wife and support my kids because I didn't no longer have to spend three months doing something, my time to be with my kids completely freed up. I have a chance, I go home everyday and play with my kids. I'm not stressing out trying to talk to programmers in India at 3 in the morning and stressing all this stuff. It just works. That was really the biggest thing for me. And it's been an amazing thing. In fact, now my kids are using Clickfunnels, they're building stuff with Clickfunnels. It's not just, for me it's not just a product. It's a mission. I'm seeing people's lives change. I'm seeing other people who had messages but they couldn't get them out because they couldn't move things around on the stupid page, but now the power is back in their hand. And that's the power of it. That's what fires me up, to be able to help entrepreneurs with that kind of thing. So that's my Clickfunnels Story. So if you guys haven't heard it before, I wanted to share that with you guys and share why I'm so passionate about this. For me, it's not just, I talk about this all the time, it's not a matter of if you're going to become a Clickfunnels member, it's when. Because it's the only way to do what we're talking about. The only alternative is to do what I used to do ten years ago. Hire guys in Romania and India and the Philippians and have teams of 30 people to move an image. Or you can just use Clickfunnels. It gives you and me, the entrepreneurs the power back, which is awesome. I hope that helps you guys. I hope you guys see why I'm so passionate about Clickfunnels. With that said, I'm going to check out. If you like this, comment down below. If you have any friends that are like, “What is that Clickfunnels thing.” Share this with them. Tag them down below so they can see why me and why I'm so passionate and probably why you're so passionate too. Thanks you guys. Talk to you all soon. Bye. Alright so there's the example of an epiphany bridge origin story. I hope that was cool for you guys. Again, I wish I could show you the book today, but it's coming soon. So look for that in the very, very near future and that's about it for today you guys. Thanks everybody. I'll talk to you all again soon.
How showing us consume our own products is driving revenue. On today's episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it's important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. ---Transcript--- Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I'm on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that's the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There's a moment when things just slowed down, so I'm heading to the office to bust out a quick few projects real quick. Then I'm back to playing with the fam. But as I was heading out I wanted to share with you guys something that's really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here's the epiphany bridge for those that pay attention. I always talk about my webinar model, where it's like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don't buy, what should you do with them? So that's kind of what this concept stems from. People didn't buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they're buying all the time? So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don't know. Maybe it was 50 grand or 10 grand. I don't know, but that's what he was doing every Friday for a while and I was like, that's kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I'm going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn't do anything. And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody's buying it. What's the best way to sell more?” and I was like, I don't know and we were kind of trying to think through things. And then I was like, “We're thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don't know? It'd be kind of fun.” And he's like, “Yes, let's do this. Let's set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We're going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it's like the day before and it's like, “Oh crap, we're doing this tomorrow.” “What should we do.” I'm like, “Let's build a funnel. I'm going to build it in Clickfunnels, you'll write the script in Funnel Scripts, you'll give it to me and we'll plug it all in, and we'll show people us building a funnel.” And he's like, “How long is it going to be?” And I was like, “I don't know. It'd probably be cool if we made it like we had some kind of limits on it. So it wasn't just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day. Oh man, I think I just got walkie-talkie'd by the construction lady with the sign. Hope there's not a cop on the back end of that. Anyway, sorry. There's construction, I'm just driving too fast through it. So anyway, I was like, “I think it'd be better if we had constraints, because constraints make things interesting.” When there's no constraints on it and you're just doing something, it's not as interesting. So I was like, “Let's do a 30 minute timer and let's try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we've done…….I can't remember if it's 3 or 4 weeks now. I think we're on 4, I think this is our 4th week. We've had people send packages of what they want us to build. And we've done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we're like, “Hey we're building a funnel, come hang out with us live.” And people would show up, and it's pretty cool. Now a couple of little tweaks. W're doing ours on Google Hangouts. If you go to the page you'll see it there and all the back shows are there as well. So it's happening on Google Hangout, and we drive our email list to promote to that. So there's traffic coming from that. And now that we're kind of building our YouTube subscribers, there's a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don't know why, but I'm grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it's crazy. I think that they're really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones. Anyway, there's a little hint. Strike while the iron's hot, because that window won't be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you'd be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that's how they were trying to get people to do hangouts back then. Same thing, they're trying to do with Facebook Live. So they promote things. So what we do is, I'm doing it live on Google Hangouts, then Steven on my team, he's got Periscope and Facebook Live recording on my phone, so he's recording behind the scenes of us doing it. So we're recording that, a piece of it. What's crazy is that Facebook Live version goes crazy viral. Part of it's because we're on for about an hour. 30 minutes of me building, but there's build up time and post time and talking and having fun and banter. So it's about an hour. So because of that there's so much interaction that happens during that hour that Facebook boosts it high. Anyway, it's crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday's show is done, we're getting half a million + people to see it on Friday, between the reach and emails and everything like that. It's just crazy. So we've done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it's sales were good or bad. We're doing it because it's fun and hopefully people will like it. Luckily every single week it's been more people showing up. So there's some cool stuff there. But after Friday's last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I'm glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven't even looked yet.” And he said something like, “Mama's really happy.” And I was like, “Really? How are we doing? I have no idea. We haven't promoted it, been in a webinar. There's an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it's crazy. I don't even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we're doing it a lot. We're trying to show behind the scenes of everything. As you know we're doing a reality show, filming behind the scenes of behind the scenes. The more I'm trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it's been. How do we let them experience us consuming our products? Because we're the hyper users so far. I'm consuming this product and I'm obsessed with it and I'm showing you how excited I am. And I'm actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we're probably a quarter of a million dollars or more and we haven't sold anything yet. We're just showing us consume things. So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don't get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it's doing some amazing things for us and that's why I'm excited. I wanted to share that with you guys. So if you want to see the process we're doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it's working like crazy. Bring them in behind the scenes you guys. I started saying this a couple of months ago and I'm going to keep saying it, the more we open up the back end of what we're doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We're talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it's not like, “Oh this is Russell's company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It's making them engaged. I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it'll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn't know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We're going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I'm launching my thing, here's my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we're competing for the same affiliates.” I was like, “I don't know what to do. I can't move mine. It's in process.” He's like, “I can't move mine either.” And I'm like, “Well, this sucks.” I was like, “Alright, well good luck.” And he's like, “Good luck to you too.” And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn't know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn't get…..it'd be fun to actually look back in the books now and see how much our launch did vs Anik's and just see who ended up getting more or less. I mean, I don't know. He had a lot of people on his side, I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik's. He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I'm trying to share with you guys is if your customers feel ownership in the creative process you're going through as you create your products and services and you're doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it's going to be their company with you, which is cool. Anyway, I hope that gave you guys some value. It's some of the ninja cool stuff I'm thinking about a lot recently and having a ton of success with it. I think it's exciting. So that's it. I'm at the office; I'm going to go get some stuff done. Have an amazing day you guys and I'll talk to you all again very soon, bye.
An action-packed 50th Episode Anniversary Special with 50 Game Changing Internet Marketing and Online Business Breakthroughs from 37 Mentors... Four Daily Tasks You need to be completing 4 Daily Tasks. Before he realized this, Robert would have days where he'd knock out 20 or 30 tasks and then weeks would go by where he was burnt out and couldn't get the motivation to get anything done. As soon as he realized the 4 Daily Tasks Principle, things really changed for him. Today, of all the things you need to do, think about the 4 most important: Send out emails Run pitch webinars Set up sales letters Set up "buy buttons" Contact affiliates to promote our products Of all of those things, what is going to move you along the path of making money TODAY? That's where you should be concentrating. On a weekday, you want to do (3) 45-minute tasks and (1) 15-minute task. On a weekend, do (4) 5-minute tasks. For more info, check out Robert's book called Four Daily Tasks. List, Traffic and Offers Everything you do in your online business goes to one of these 3 categories: list, traffic, or offers. If it's not, it's probably not making you any money which means it's not essential. List: building your list or sending emails to your list Traffic: doing ads, blog articles for SEO, podcasts for SEO, working with your affiliates to drive more traffic to your site (p.s. all of this is also building your list). Offers: information products, iPhone apps, coaching programs, affiliate links that you promote. Of all the things you could do today, you want to do something that meets at least one of these aspects as part of your 4 daily tasks. It's easy to get caught up in what you should do first, the "chicken or the egg" syndrome. Robert's program, Income Machine can help with this. It shows you how to fill up the list, traffic and offers by still only completing 4 daily tasks. It shows you the 8 things to set up to satisfy having a good list, having decent traffic and having at least 1 or 2 offers for someone to buy. What you'll discover: How to choose a niche How to set up a website How to set up an Opt-In page How to set up an email follow-up sequence How to set up a blog, How to write a sales letter How to start a membership site How to drive traffic to your sites Check out Robert's book called List, Traffic, and Offers. And, now for 50 Great Business Lessons from Robert's Mentors... Mechanics, Marketing, Business, Branding and Strategy Allen Says: If you just have a sales letter, a payment button, a download page and a short report solving a problem, that's all you need to get started. Robert has started a lot of auto-pilot business just from having these 4 simple components. Gary Ambrose: One person CAN do everything. Gary is one of the first people Robert ever joint ventured with. Lance Tamashiro: A big result can be too scary for potential buyers. Go for a small achievable results in a short amount of time. Lance is Robert's business partner. Gary Ambrose: It's all about the Joint Venture. It's better to have an okay product with a lot of great affiliates and traffic rather than a spectacular product with no affiliates. This does not mean to put out bad products, but there is a point where it's good enough and it's more important to have good marketing than a perfect product and average marketing. Armand Morin: Double your prices. It sounds scary but all you need to do is edit a number on a website. If you want to make 10x your income, are you going to build up your list by that much or are you going to charge more? Josh Anderson: If you're making a newbie product, the budget for that is $100. That's a price point that doesn't hurt much for anyone that's new to a niche.Once you've done that, you can think about what else you could include in that $100 product and that is your upsell. Eric Louviere: Create a technology or a term that's more than a thing that already exists.
The post Episode #99 – Inbound Vs. Persuasion appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How one good presentation can transform your business overnight. On this episode Russell talks about speaking at a Mike Filsaime event and selling 36% of the room and how he did it. Here are some cool things you'll hear in today's episode: How this one event Russell was able to sell 36% of the room. Why Mike Filsaime said Russell had one of the best presentations he had ever seen. And why this presentation actually got Russell more opportunities to speak at other events. So listen below to hear how Russell was able to do so many sells at Mike Filsaime's event. --------------------------------------------------------------------------------- Thank you for reading Episode #99 – Inbound Vs. Persuasion, originally published at DotComSecrets.com Blog.
Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients. His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.” Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA. It was back then that Bryan taught himself how to build lead capture and sales pages that could convert. His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch. Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time. Now they are friends. Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System. Why $10,000? Because it's worth 10x that amount in actual revenue and sales immediately, in his experience. Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on. So what are you waiting for? Click Here to Get a Quote and let Bryan and his OptimizePress Ninja's do it for you while you can “guide them” or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you're doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best. - See more at: http://optimizepressninja.com/about-us/#sthash.rea56ely.dpuf
An EU ruling has ordered that people should have the right to be forgotten and have unwanted search listings about them which are deemed to be irrelevant or outdated to be removed from the SERPs. This opens a can of worms because it raises lots of concerns about fraudulent requests, freedom of information, the logistics of how Google will decide which requests to accept or reject and some other issues too, this is a big story will be covered by mainstream media so I'm sure you'll be seeing more on this as things develop. Google rolled out their Panda 4.0 update last week, so there has been another shake up in the SERPs. Rumour has it that this is the update that Matt Cutts described as being softer and gentler and will help small businesses to still be able to compete in Google's organic results. Bing ads have updated their performance trends graph to give an instant snapshot of how your ads a performing over different time periods. In Facebook news, The new Facebook Pages redesign is rolling out more widely now, I logged into my fan page the other day and I liked what I saw. Their new one column layout is much easier to look at in my opinion. They have been rolling this out slowly this last month but all pages will start to be eligible for this new page layout soon. Facebook have also announced that automated status updates or statuses coming from 3rd party apps will get less visibility in the news feed. They say that tests have shown these types of post get less engagement and they will be responding by giving them less weight in the news feed. Good news for restaurant owners, if you have a restaurant and facebook fan page, you can now upload a pdf of your menu and it will show as a tab on your facebook page. In Facebook ads news, premium video ads have now gone international, as I mentioned in previous episodes these were being rolled out in the USA but they will now start be available in the UK, Canada, Australia, Brazil, France, Germany and Japan. However Facebook are still being selective over who can use these ads, they don't want this new ad type to be ruined by poor quality ads so this will only be available to a limited number of advertisers. Pinterest have announced that business insights are coming so that brands can gauge which of their pins and boards are getting the most engagements, they will initially be providing this information by opening up it's api so that 3rd party social media analytics tools will be able to tap and report back that data. Pinterest have also announced their board widget for websites, you can paste the board into your website and people can see your latest pins and follow your boards all from your website. Yahoo have announced they will be soon to release their own video sharing platform set to try and compete with YouTube, a big task indeed, but one carrot they will be using to lure content creators over to their platform will be far great revenue sharing, we'll see what happens. Mozilla firefox may soon be rolling out sponsored content in the near future, suggesting web pages or content that may be of interest based on a person's browsing history. For us advertisers this may be a nice new shiny place to run ads, keep an eye out for that. JV zoo have been very busy releasing lots of new updates including split tests for different variations of your sales pages, custom HTML can now be added to receipt pages and prefilled order forms to make the checkout process go quicker. If someone has bought a product from JVzoo previously, they will be cookied then the next time they buy something their details will auto populate. They also worked out a deal with paypal so that subscriptions can last longer and the order value can increase. There used to be a limit of 3 years or $3,600 whichever came first but that limitation has now been increased to 10 years or $10,000 whichever comes first. Infusionsoft have announced some new updates including better website analytics, increased email sending speeds, a faster,speedier experience within the infusionsoft back office and all aspects of infusionsoft will now work on google chrome. they also have released 3 new widgets inside the infusionsoft back office. The contacts, email and sales widgets will give you a quick snapshot of your accounts most recent activity. Contest domination have released a brand new page template which allows for 2 step opt-in boxes even on a mobile device, any contest domination users may want to go check that straight away. On the subject of contest domination, Travis Ketchum the founder of contest domination will be appearing on the online marketing show in the near future. Stay tuned. Leadpages have announced a new membership level, the enterprise membership level which includes live phone support and leadpages coaching with their in-house trainers. The chat widget Zopim has been acquired by zendesk, apparently there won't be many changes in the coming months except for improved zopim/zendesk integration but there may be more changes in the future. The king of the product launch Jeff Walker has recently released his new book simply titled Launch: An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams. His products are usually high ticket so this a chance to learn his product launch secrets for the price of a book. In events... Hubspot are hosting a global event called Inbound marketing week. Over 50 events will be held through out this week at many different locations across the globe. I can't all the dates and locations here but if you go to inboundmarketingweek.org you can find out all the details and if any events are happening near you. Perry Marshall is hosting the 4-man intensive, 48 hours to reinvent your business at his home in Chicago, on the 5-6th of June and September 18th and 19th. Search marketing expo is in Seattle, Washington 11th-12th of June and Paris, France 16th-17th June. Tanner Larrson is holding the sustainable online business summit in Orlando, Florida on the 13-14th of June. The Social Media Strategies Summit is being held in Amsterdam, Netherlands on the 18th and 19th of June. Michael Penland is hosting the internet marketing success seminar in Orlando, Florida on 27th – 29th of June. Infusionsoft are holding their infusionsoft university events at several locations over the next few months. Chandler, Arizona 10th-13th of June, London England on the 24th – 27th of June and Chicago, Illinois 22nd – 25th of July. Also they are holding one of their implementation accelerator events in Chandler, Arizona on the 18th – 20th June. Youth Marketing 2014 will be taking place in London, England on the 1st of July. SES, Search Engine Strategies event is in Atlanta, Georgia, on the 9th of July. Digital Exchange will be taking place in Brighton, England on the 10th of July. Kevin Nations is hosting Big Money from small events at his home, spa nations in Las Vegas, Nevada on the 18th-20th of July. Kevin Nations and Adam Spiel will be teaming up to host another event at spa nations on the 29-31st August. Chris Ducker is hosting the New Business mastermind in New York on July 21st. Clickz live is going to be in Hong Kong, 5th-7th August and San Francisco, California 11th – 14th of August. Jack Canfield is hosting Breakthrough to success in Scottsdale, Arizona 11-15th of August. Podcast movement 2014 is being held in Dallas, Texas on the 16th – 17th of August. Speakers include Chris Brogan, Jaime Tardy, Cliff Ravenscraft, John Lee Dumas and more. Martech the Marketing Tech conference will taking place in Boston, Massachusetts 19-20th of August. JV Zoo will be hosting Marketing Mayhem live in Orlando, Florida on august 28th-31st. Speakers include Mike Filsaime, Joel Comm, Armand Morin, Daven Michaels as well as JVzoo.com founders E. Brian Rose and Bryan Zimmerman. Oh and Vanilla Ice will be performing at the official party too! And last but definitely not least Brian Kurtz is hosting Titans of direct response in honour of his late business partner Marty Edelston. It's 11th-12th September in Stamford, Connecticut. This really is going to be amazing event Gary Bencivenga who rarely ever speaks is coming out of retirement to speak at this event. The rest of the line up is incredible too, Joe Sugarman, Dan Kennedy, Jay Abraham, Perry Marshall, David Deutsch and many, many more will be at this conference.
John cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works. In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business.
Welcome to the Online Marketing News, it's the 2nd of March of and here is my round of digital marketing news that has caught my eye during the month of February. 1. I got a very promising email the other day from Infusionsoft saying they are soon to release an app so we can use InfusionSoft on mobile, which is obviously excellent news for InfusionSoft users. I believe it will be free for current users and available on both IOS and Android. 2. OP2 released their copy and paste a row feature. This was previously enabled within the same page but now you can take a row from one OptimzePress page and put it into another. A handy time saver and more definitely brownie points earned, they are getting into a lot of peoples good books again! 3. Leadpages as always have been innovating. In my opinion their most exciting update is automatic pre-population, so when someone lands on your page and decides to opt-in, this new feature will automatically have the opt-in form filled out with their details! Making the opt-in process even more frictionless. They also recently added the ability to split test & add images to leadboxes. 4. The big news over at Facebook last month was of course Facebooks $19 billion dollar acquisition of What's App. This was worldwide news so I'm sure you already saw this. Early rumours that the monetization strategy for What's App would be advertising like they did with Instagram were quickly downplayed however, Mark Zuckerberg himself announcing that their initial focus would be on growth rather than monetization. When the time comes for monetization it may or may not present a new opportunity for us online marketing folk, we'll have to wait and see on that one. 5. In other Facebook news, Facebook have announced that they are discontinuing sponsored stories. These are the ads that page owners can use to show a users that one of their connections has liked their page or checked-in, in the hope that they might do the same. As of April 9th however, this kind of ad will be gone. 6. Facebook ads have a new update coming on the 4th of March will be to add another level within their ad structure. They used to have 2 levels which was campaigns and ads but this made for a quite messy and unorganized way to keep track of your ads. The new level they are adding inbetween campaigns and ads is, ad groups. This means you can group certain types of ads together within your campaigns and will make it much more organized. Welcome news for FB advertisers. 7. Facebook will also be rolling out new targeting features available thanks to their 3rd party partner categories, this data will now be available in the regular FB ad platform giving better location,interest, behavior and demographic targeting. 8. In more excellent FB ads news, Facebook announced they will be adding job titles to their ads targeting. LinkedIn ads have given this option for years and now Facebook wants a piece of it too, I can't wait for that to happen. 9. Finally on Facebook, Facebook page tagging just got a little more interesting too. When you tag another page in a status update from your fan page, their fans may see your update in their newsfeed meaning you can tap into almost any other fan pages audience by using tagging. I think this could be easy to abuse but done correctly it could help you grow your fan page audience for free. 10. LinkedIn has opened up their publishing platform, where you can publish long-form content to the site. This used to be a feature only available to top influencers like Richard Branson, Bill Gates, Tony Robbins, Gary Vaynerchuk and other high level people but now all users will be able to use this tool. 11. LinkedIn has also recently added a block feature just like Facebook has. It means you and the other person will no longer be able to see each others accounts on the site. So don't go spamming people or using any weird black hat marketing tactics, you'll simply be blocked! 12. Google has added usage rights to it's image search tools. This has been around a while but wasn't included as an option in it's main menu. You still need to be careful when using it though, it's not 100% accurate. So you could use an image thinking you have permission when you do not. My advice is where possible create your own images or purchase stock images. 13. Twitter advertising took another big step forward by introducing the ability to target ads based on email addresses and user ID's. This is similar to custom audiences on Facebook and it means you can retarget your email list through Twitter or even have the ability to avoid those users, depending on your marketing goals. Great option to have. Twitter ads continue to rise in my estimations. 14. Adroll has just beta launched mobile retargeting for cross device campaigns. Meaning desktops users can now also be followed up on the mobiles and tablets too. For example someone who enters your website on their desktop, may then see your retargeting ads whilst using FB or Twitter using their mobile phone. 15. A few big upcoming events that have caught my eye... On the 11th of March, Marketing Land's Digital Marketing Summit will be held in San Jose, California. Top speakers include Googles Search Chief, Amit Singhal, Copybloggers Brian Clark and Rand Fishkin of Moz. Also on the 11th -13th of March, The Joint Venture Summit is being held in Atlanta, Georgia. Speakers taking the stage include Robert Allen, Alex Mandossian, Joel Comm, Spike Humer, Mike Filsaime, Lorrie Morgan-Ferrero, Daven Michaels and whole list of other excellent speakers too. On the 22nd and 23rd of March, Brian McLeod and Sam England are hosting the Spring 2014 Warrior Networking Event in Raleigh, North Carolina. Joel Comm, Matt Bacak, E Brian Rose and a whole line up of top speakers will be sharing their best stuff. Social Media Examiner are hosting the Social Media Marketing World event in San Diego, California on the 26th -28th of March. They have a huge list of amazing speakers, Chris Brogan, Mari Smith, Patt Flynn, Michael Hyatt, Michael Stelzner, John Jantsch, Amy Porterfield, Joel Comm, Brian Clark, Cliff Ravenscraft and bunch more. If you're listening to this on the podcast, you can get links to these events over at my blog. 16. A few new podcasts that I'm excited about have been announced Jon Benson the king of VSL's has just recently started his podcast called The Sales Copy Samurai. Colin Theriot of the cult of copy has also he will be starting a new podcast sharing his copywriting wisdom so keep an eye out for that one, and last but not least Clay Collins and the team over at LeadPages announced that their new podcast called conversion cast will start soon and they will be diving deep into split testing and what's working now in online marketing. You won't want to miss that either. Both Colin and Clay have been on previous episodes of the online marketing show are always good value. Jon is set to come on the show in a few weeks time too so stay tuned for that. 17. Tim Castleman has released his Traffic and Conversion Summit 2014 notes. I attended this event and it was brilliant. His notes have all the golden nuggets from the presentations for just a fraction of the cost of going to the event. Grab a copy, it's well worth it. 18. Todd Brown is launching his latest product this week, it's called Six Figure Funnel Formula. Todd has been on the podcast before and he is my recommended go to guy when it comes to marketing funnels. His last flagship program has been locked down for quite some time so you'll want to jump on this if you want to learn how to convert leads into paying customers. There will be a lot of buzz over the next week or so and Todd will be releasing a ton of free premium content during the launch. Again if you're listening to this on the podcast, head over to my blog you can get the link for Todd's free videos there. And that's the online marketing news, 2nd of March 2014.
Brian Bagnall is an in-demand author, speaker and consultant. He is the “the go-to-guy” for Facebook Social Ads. He has shared the stage with marketing legends like Mike Filsaime, Chris Farrell, Mark Anastasi and Rich Schefren just to name a few. He is an advisor to Fortune 500 and major brand-name corporations as well as thousands of entrepreneurs and small business owners worldwide. He has personally crafted and written ads, direct-mail campaigns, and has created online marketing that has sold billions of dollars of goods and services. Brian Bagnall has worked hands-on with over 500 clients in 79 different business categories, and has helped hundreds of his private clients become millionaires and multimillionaires in a relatively short space of time His digital products include “Lost” Recession Proof Marketing Secrets and 80/20 Rule on Steroids In this interview he reveals his secrets for making money with Facebook adverts such as… * The big differences between FaceBook PPC & Google PPC (If you don't know this you will waste a ton of money with FB ads) * Whether to use CPC or CPM bidding? * How to create compelling ads that get clicked on * The single most important part of a FaceBook ad * The 70-20-10 formula for FB ads * 1 type of headline that always attracts people to click on your ad * The key metric to determine if your ad is successful or not * The secrets of making money with sponsored stories & premium ads