Podcasts about funnel fridays

Play Episode Listen Later Jun 1, 2020 13:46

The big “ah-ha” that I’ve been trying to execute over the last 60 days. On this episode Russell explains the difference between a value ladder and a value maze, and what he’s done to simplify his own value ladder over the last few years. Here are some of the informative tidbits to look for in today’s episode: Find out how a value maze is different from a value ladder. See Russell’s own value ladder and how each step works. See what kind of systems Russell has put in place to assure that each tier in the value ladder continues to work, even without Russell being personally involved. So listen here for all you need to know about the value ladder and how you can make it more simple in your business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I’m going to get into some of the deep doctrines of marketing with you. I hope you don’t mind, it’s going to be a lot of fun. We’re going to go play inside of the value ladder. Alright so I know you guys have heard me talk a lot about the value ladder over the years and over the decades. If you read the Dotcom Secrets book I talked about it. I talked about it, I think I talked about in all the books somewhere. It’s like the core foundation of how all the things work. So I’ll give you the quick 30 seconds synopsis. The value ladder is if you have a business and you sell a product, then you’re just a product, not an actual business. A business is tied to a result you’re getting for somebody right. So my over arching goal is to help entrepreneurs with small businesses to grow their companies with funnels, right. So how do I do that? There’s a lot of ways. Yes, Clickfunnels is a software tool t hat helps them do that, but that’s one tier of the value ladder. We also have books out, which is another tier, we also have coaching programs and masterminds, and there’s a whole bunch of stuff that happens. So A business is not just a product, a business is here’s this result I get for a certain type of person. And then all the products inside that, that’s your actual business. And then if you think about it, ideally in a perfect world, if I really wanted to reach my goal of helping a business owner to have success with funnels, the best thing I could possibly do for them is to go and just build their funnel for them. Build it, launch it, and just give to them like, “Here, it’s done. Money’s coming in.” The problem is for me to do that it would be super, crazy expensive. I think every funnel we’ve launched in the last, I don’t know, few years, has always hit two comma club. So it’s like 100% guarantee of two comma club success. So it’s like, “how much do I charge you if I guarantee your funnel is going to make you a million bucks?” If I did it myself I would just keep the million bucks. So that’s, by the way, why I don’t do it for other people anymore, because it’s like, I could just do it and keep all the money. But what would I have to charge you? $250,000, $100,000, $500,000 plus royalty? Yeah, it would be insane. So if I walked up to you and said, “Look, I can serve you at the highest level, but it’s going to cost half a million dollars plus 50% of your business.” Most people would look at me and be like, “You’re insane Russell. No.” Now some of you guys listening would be like, “Yes, I’m in. Where do I wire the money?” Because you know, because I’ve already provided value up to this point and you know that I know what I’m talking about, you know I can actually help, so you’d be willing to do that. But for the average Joe off the street, if I pitched them that, they’d think I was insane, like clinically insane. “You look like you’re 11, there’s no way I’m giving you any amount of money, especially not a half a million bucks, to build a funnel for me. And you still keep, you get half of it? No.” So that’s why the value ladder comes in point. The value ladder, typically at the bottom of the value ladder is you give them something that’s small that has, gives someone value but doesn’t cost them a lot. So for me, I have my free books. You go read the Dotcom Secrets book, or Expert or Traffic Secrets. You get the book, it’s free plus shipping, and you’re like, “Ah, worst case I lose $10. Best case I learn something cool.” You buy the book and you read it and all the sudden you’re like, “I got value from this thing, this is amazing. I want more.” And then you naturally want more. So you ascend up to the next tier in the value ladder. “What else does Russell have? Oh, there’s a thousand dollar course. Oh, boom. There’s a software, there’s an event.” And you start moving up the value ladder. And as humans, as long as we continue to get value we’ll keep ascending up, until somebody either stops selling to you or they offend you. So that’s kind of a quick synopsis of what a value ladder is. So I want to dive deeper into the thoughts because I think as I’ve coached multiple hundreds of entrepreneurs, especially people in my inner circle who I’ve had the chance to work the closest with, most of them didn’t have a value ladder. They thought they did until I asked them this question, “Do you have a value ladder or do you have a value maze?” Everyone’s like, “Yep, I got a value maze. There’s like a million offers, all over the place, and most of our customers are confused, they don’t know where they’re supposed to go, where they ascend to because there’s this and this.” And I’ve had that problem for years, all the time. And I’ve been trying multiple times over the last years to get better and better at defining my value ladder, simplifying it and making it, like right now our value ladder is really simple. Like right now we sell books, someone gets a book, and from there we try to ascend them up to the One Funnel Away Challenge, which is like $100, that’s the next tier of the value ladder. From there we try to get people into Clickfunnels, so we have different levels, a thousand books or $97 a month, or whatever. We get someone into Clickfunnels to use the software, and inside there is the different tiers. There’s the $97 a month level, there’s $297 level, and then there’s the $1500 a month level, which is soon jumping up to a lot higher than that. But here’s the side of it. In the past I would have those but then we’d push a bunch of traffic in sales and something would happen and we’d make a bunch of sales at that tier and then it would just kind of dwindle, like, ah, and we’d go to the next tier and the next tier, and we’re bouncing from thing to thing to thing. You’ve probably noticed that from me. I’ve got some ADD because I’m trying all these different things and it’s like, ‘Okay, we need to build the coaching program.” So we run that tier and do promotions and drive traffic and stuff, and we fill that up and then we’re like, “Okay, this end is hurting over here.” So we run back over here and we start buying ads and doing things and keep building up here. And its going back and forth and back and forth you know. So that’s been kind of the hamster wheel I’ve been on. It’s juggling all the tiers of the value ladder and how do you keep them up. Anyway, not planned but we did something a couple of years ago where basically one of, as you guys know the One Funnel Away challenge, we launched that. Has it been two years now? Two years ago? We did it again, we do the big launch, it went amazing. We had 5 or 6000 people registered the first time, it was like, “This is so cool.” We did it and then I was like, shifted to the next thing. Went back and it just started dwindling on the thing, we went to the next thing. And then we’re like, “Man, that one funnel away thing we did, that made us a lot of money, it was really good. People loved it. We should go and do that again.” Right you know, it’s like, “Oh crap.” So it’s like, “But how do we do it?” so we started going back to do it again and it’s like, “Ah, this is too hard.’ So we took one person on our team and said, “Okay, you are in charge of this.” And this is the key, we left someone behind, his name is Shane Larsen. I’m like, “Okay Shane, you’re in charge of One Funnel Away, I want this happening every other week, I want to seem consistent.” And all these kind of things, you know. So he took over it, and the whole team, a team of people. We left them behind to keep focusing on One Funnel Away, and now him and his team take it and they work on it, every single week it gets better and gets better and gets better and fine tuned and fine tuned. And for the last, for the next year, OFA just kept getting better throughout time. And now we’re at a spot where we get, it happens every other week, every two weeks it launches, and we get about two thousand, so about a thousand people a week to sign up for OFA, which is crazy. It’s $100 so that’s $100 grand a week we’re making off of OFA, but it does so much more than that. It’s a tier in the value ladder. So people go through that and then they want more and they ascend up. So not only does it make the money up front, it also keeps people moving, it keeps them at a momentum right, as long as we give them a good experience they’re naturally going to want more value. But the key lesson I forgot is that we left someone behind. So I’ve been looking at Clickfunnels now, we’ve got these different tiers. We’ve got the bottom tier which is like the books. That’s me, I just want to be selling books all day because I spent so much time writing these stupid books, not stupid, these great books. So that’s kind of me, I’m there and I should be focusing on creating ads, buying, doing stuff and focusing there. So that’s kind of where I want to be left behind. But right now I keep getting pulled from thing to thing as well. So then it’s like, I want to be focusing there. But then we’ve got Shane who is focusing on OFA. Then we’ve got this Clickfunnels $100 level. So it’s like, who’s, we need someone there. We need a team there in charge of growing it and things like that. And we never have, so you guys probably saw about a month ago we re-launched Funnel Fridays, and the goal of Funnel Fridays was to create a team that’s going to be specifically focused on getting people who are $97 to stick, people who have canceled to re-engage and to get people who, just get all those people there. Get people who have paused plans, get them re-engaged, everything we can to get people at that level. So Funnel Fridays have been happening. So each week we pick a funnel type, we give away funnel templates, it’s been so much fun. And as I’ve been watching the numbers over the last month that we’ve been doing this, our new trials have dramatically spiked up. People who were canceling, our churn rate has dropped down. So it’s like, it’s doing two things. It’s getting people who were not Clickfunnels members, they either used to be or they’re not, whatever, it’s getting them to reactivate or to create a Clickfunnels account. Or people who might have left in the past aren’t leaving now because they’re getting funnels and templates and training and this consistent stuff. So now that we left someone behind, that thing’s working. So now it’s just happening. Every Friday there’s Funnel Fridays, and it just happens on auto-pilot and I don’t have to do too much, there’s a team there and it just going to keep getting better and better and better, which is exciting. So the next tier of the value latter, the next tier is FunnelFlix, so it’s the Clickfunnels platinum, and then you’ll get the FunnelFlix, and the same thing. How do we, we need to leave someone there. So we built a little team, the FunnelFlix team, and some of you guys probably saw we did a 7 day live launch for list building secrets. And the plan is about once a month we’ll do something like this, but it won’t be every month, it’ll be about two months out of the quarter. We’ll do the 7 day live launch, inside list building secrets, you guys probably saw it. The list building secrets went live 6 times over 3 days and at the end of it we gave away that course and a 21 day challenge if they were part of Clickfunnels platinum, or FunnelFlix. And from there we had over 650 or so people that upgraded up to that level and entered this challenge. And now over the last 21 they’ve been doing the 21 day list building challenge, and we’ve got so many success stories, people using funnels to build lists. It’s insane how successful this little thing has been. But it got 650+ people to ascend up from $97 to $297, and that’s just the people that ascended by the way. That’s not counting people that just created an account out of the blue, and I don’t’, we haven’t figured out how to track that number. There’s so many stats, so many things to track. But 650 who were at $97 and upgraded to $297 and now there’s a team there. So once a month-ish, again, next month is not happening, we’ll do the month after. But once a month there’s a 7 day live launch on a specific topic, we launch it, at the end of it there’s a challenge to go with it, and you have to be part of the challenge, you have to be part of FunnelFlix, it gets people to ascend up to that thing. And now that’s in place, it’s happening, it will be happening every month, whether I’m there or I’m not. It’s in place, now there’s someone who will be left behind at that tier of the value ladder. And right now I’m working on the last tier of the value ladder, which is our high end coaching program and stuff like that, we’ve never had someone left behind there. Once a year Funnel Hacking Live I sell it, and then it just, people come in and it atrophies over the year. Funnel Hacking Live happens again and we sell it, and it goes back up and it’s just kind of been that way. So I was like, “No, we need to build a team that’s there to make sure it keeps growing and getting better and better and better and better. So that’s what we’re in the middle of right now, and it’s been a lot of work. A lot of work. You’ll see the execution of it happening at the end of June with our, I won’t tell you the name of it, but you’ll see there will be a live event and a bunch of other cool stuff, and it’s the execution of how to fill and how to keep that growing and improving throughout time. When that’s done though, I’m done. There’s something, there’s someone left behind at every tier of the value ladder, there to focus and make it better and better and better. And it takes the pressure off me like, “Create the next thing, launch the next thing. I gotta shift here and here.” and back and forth and back and forth. It takes the pressure off me where I can just sit there and just talk about the books. In my perfect world all I’d be doing is I’d be writing ads for the books, I’d be driving, sending emails to the books, that’s all I want to be doing. And then from there everyone gets moved upstream from there. So that’s what I’m working towards, and hopefully it will give me a little bit of a break, I’ve been working way too hard. But in the last month and a half, we have built out systems and teams and processes on two tiers of the value ladder and we’re about to launch the third tier, so it’s been a lot of heavy lifting to get it in place. But two/thirds of it is in place and the last third will be in place within a month from now. And then it’s done. I can take a sigh. Anyway, I’m sharing that with you guys number one because it’s therapeutic for me to talk about it out loud, and number two, hopefully for some of you guys who are thinking about, “Man, I have a value maze and I’m jumping from thing to thing to thing. My customers are confused, everyone’s confused.” It’s like, come back and simplify it. It’s simple, make it as simple as possible. You got funnels that bring people in, after that where are they going? And as you look at that, who did you leave behind? What are teams, what are the people, what are processes so that tier doesn’t atrophy fast? We want every tier growing. I don’t things atrophying. If they’re atrophying it means they’re dying, if they’re dying it means that we shouldn’t have it. We need to kill it or we need to put something in place, a team, a person, a process in place so that it grows. If things aren’t growing they’re dying. If they’re dying you should just cut them and start over. Anyway, I hope that helps. That’s what I’m doing over here. That’s where my brain power has been at. It’s exciting, it’s interesting, it’s hard work to get in place, but when it’s done, like I said, OFA, I haven’t thought about OFA in over a year. It just works. Funnel Fridays and FunnelFlix are now kind of moving in that same direction. Soon our coaching program, or collective, we keep having name changes with it, that thing will be in place too. So it’s exciting. I hope that helps somebody out there. I appreciate you guys. If you enjoyed this episode or any episode of the Marketing Secrets podcast, please take a little screenshot on your phone, share it on social media, tag me, and tell people, or tell me your biggest takeaway you got, and tell people to go subscribe to the Marketing Secrets show. Appreciate you guys, thanks so much for everything, and I’ll talk to you soon. Bye everybody.

money man secret expert clickfunnels russell brunson marketing secrets funnel hacking live dotcom secrets traffic secrets value ladder ofa one funnel away challenge one funnel away funnel fridays

The Secret I Missed For Almost 2 Decades

Play Episode Listen Later May 6, 2020 12:22

I can’t believe that I missed this key as it’s changing everything for us now. On today’s episode Russell talks about shaking things up at Clickfunnels to get systems in place and make keeping up with everything they’ve gotten running, easier. Here are some of the amazing thing to listen for in this episode: Find out why Russell decided to make big changes in the company to make sure they could keep up with everything. See what kind of things they are focusing on now. And see why this will make it so Russell only has to work 3 Friday’s a month for one hour each. So listen here to find out how Russell changed things at Clickfunnels to make everything work more smoothly. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I’m so excited to have you guys here today. Today I’m going to return and report back on something we’ve been working on. I talked about this probably a month or two ago in the podcast as something I was thinking about doing, we were working on doing, and now that the practical application is happening and it’s working, it’s one of those things I wish I would have done two decades ago. Alright everybody, so if you remember I was talking a little while ago about setting out a more promotional schedule inside our calendar, where it’s like, the first week of every month we do this, the second week we do this, the third week… and it’s just like a consistent plan that happens over and over again. So I did a podcast episode on that a couple of months ago and then we’ve been slowly trying to implement things and figuring it out. And then it wasn’t until about two weeks ago in our company I basically stopped everyone, and everyone was doing a whole bunch of stuff. It’s funny, when I did my call with Rachel Hollis she was talking about the same thing. She’s like, ‘The difference between a peace time general and a war time general.” And I think prior to Covid-19 and all this stuff we were, I was a peace time general so I was talking about things, and things were slowly getting done, and when this whole, everything is changing, it was kind of coming in like, “okay its war time general now. I’m coming back in and taking over some stuff, we’re shifting a bunch of things.” And that’s what we’ve done here. You can ask my team, I came in and I shook up everything. “Everyone stop what you’re doing, now you do this, now you’re over here, this is how we’re shifting things around.” And it was cool, first off my team, it was really fun because I thought for a while everyone was going to be like, “Ah, who moved my cheese?” if you’ve read that book, “Who moved my cheese, everything is different.” But instead they were all excited and fired up and it’s been really fun. They’re just an amazing team. So that part is really good. So I want to walk you through kin dof what we did. So one of the big things that was interesting, and I take complete blame for this in my business. Some of you guys probably should be blaming yourself for your problems too. But the problem we have in Clickfunnels is like, obviously there’s two sides of the company. There’s the side that’s building the software, so that’s run by Todd, so those guys in there always building and improving it and making it better. On my side, my job is just how do we sell more Clickfunnels? That’s my role right, to get more members in and get people using it, educated, all those kind of things, so we’re always creating things to do stuff. And I think my problem is I get so excited about the next thing, where it’s like, we built FunnelFlix, we ran over there, we spent all this time, money, energy building FunnelFlix, we launched it, it did well, then we shifted to the next thing. We build this and we launch it, we shift to the next. And it’s just like, nothing really gets the time or attention it needs because we kind of leave it behind. The one thing I think that we in our company that we’ve done a really good job with was actually Clickfunnels. We spent 5 years focusing on Clickfunnels, getting people in Clickfunnels and so that’s why it’s done so well. But in all the other front end things, they do well, but there’s always these peaks and valleys, because it’s like wherever our focus goes energy flows and everything happens and then we shift somewhere else and it shifts again, and nothing compounds on itself. Until about a year and a half ago was the very first time we did the One Funnel Away Challenge. And for those who remember this, we did the original, inaugural one funnel away challenge, and launched it and it killed it. We had like 5 or 6000 people registered for it and it did great. It did really, really, it did awesome. I think that was like September of two years ago. And then after that happened we didn’t do it again. September, October, November, December, January, and then we had Funnel Hacking Live, and then it was like right after that we were like, “We have to do this again, it was so good.” So we sat back down, re-got it done, we launched it, but this time we did something different that we hadn’t before. This time instead of just launching it and me shifting my focus and the team shifting their focus, we left somebody behind. There’s a guy on our team named Shane Larsen and we’re just like, “Okay Shane, you’re in charge of OFA, and you need to make sure this is happening twice a month and this is the process and this is the thing.” And we kind of gave it to him to run. And he got a little team of a handful of people who run that division, that thing. And every single week, every single day, every single month they’re making it better and better and better. And now I look at, we’ve been running the OFA challenge for a year and a half, almost 2 years now, and it’s now one of the key parts of our business. We sell, you know, I don’t know the exact number, somewhere between 1000 and 2000 people every 2 weeks join the challenge and it keeps growing. In fact, if you haven’t taken the challenge yet, go to onefunnelaway.com. But it’s amazing and it’s just, the process gets better and better, and the coaching gets better and they systems. And it’s just consistently amazing. So that’s this one thing that’s happening, and we left someone behind. So I look back at what we’re doing now, and we have all these amazing assets that we’ve built out, but we haven’t left anyone behind. So we stepped back and said, Okay, instead of us figuring out the next thing, all we’re going to do is we’re going to figure out what are our core KPI, our core goals, so for us it’s like, how many Clickfunnels members? How many $297 a month level members, and how many $1500 a month level members? And say, what’s the KPI for each one? So the key performance indicator. How many people are in each of these tiers, that’s the number we need? And then what’s the tool, the system, the process we’re using to get somebody? So OFA gets somebody to join Clickfunnels right. So it’s like, now you’re in Clickfunnels how do we get them to stick? So we decided the tool, the thing, the process, the funnel, the thing that we’re going to do is called Funnel Fridays. Those of you who are on the email list, you saw last week we re-launched Funnel Fridays. And this time we had a system in place, a process, a team, we built out the whole thing, and we strategically figured out, and we launched it. And it was crazy, we had for the first Funnel Fridays we had 17,000 people registered for it, over…we upgraded our Zoom to 5000 people, holds 5000 people online. And two minutes before the webinar started we had 5000 maxed out. We had over 600 tickets in our help desk of people angry they couldn’t get in. I didn’t even know it was possible to get 5000 people to show up live. But they did. So we figured out that process, it works, we totally broke it and we had to fix a whole bunch of stuff. But now it’s done, there’s a team in place, and three weeks every single month there’s going to be a Funnel Fridays, and the process, the team, the system, everything is in place now. And I had to kill myself, like last week was super painful to get it done and out the door, but now there’s a process, there’s a manager, all the things are done, and there’s a team left behind. So now three times a month we’ll be doing a Funnel Fridays, and that will dramatically grow our Clickfunnels user base. And now there’s, again, we left somebody behind and now it’s just going to keep getting better and better and better. So now the next tier, so that’s like our $97 a month tier. So OFA gets people in, Funnel Fridays gets them to stick and to ascend, we give them templates and we give them training, and very specific funnels. Last week’s was membership funnels. The next one is going to be lead funnels, then we’re doing supplement funnels, then book funnels, they’re very specific. Each week focus is on a funnel type and we give people like 20 cool templates for free, and just this whole thing that’s goal is to increase the KPI of that tier of Clickfunnels. So the next tier of Clickfunnels is our $297 a month plan. So we’re like, “what’s the system we put in place that happens consistently where we get people in?” So the system that we’re doing, and this week we’re actually launching it, so we’re in the middle of it right now, but it’s kind of fun. We have FunnelFlix, which you guys know is this amazing training platform, we spent insane amounts of money building it, and licensing the best courses on the planet. Tony Robbins’ course is in there, Frank Kerns’ courses, my courses, Dan Kennedy’s courses. All the best courses you’d ever want are all in FunnelFlix. We did the initial launch, we got a ton of people in there, and we kind of shifted on. So now we’re like, “Okay, we need to build a team around this because one of our KPI’s, one of our core things we’re focusing on.” So we got a manager, we’ve got a team, we’ve got all these things around that. So what we’re doing is the very first week of every single month, we’re launching a seven day live launch, which is a funnel we learned from Brendon Burchard when he spoke at last year’s Funnel Hacking Live and taught it, the seven day live launch. This week it’ll be happening, seven day live launch happens, we train through six sessions over three days, and at the end of it then, we pitch people to upgrade and ascend into FunnelFlix by doing a challenge tied to whatever that month’s seven day live launch is. So for example, this month, this week I’m doing a three day training called List Building Secrets, so we do that and I’m teaching it twice a day for three days, so there’s six sessions and at the end of it we basically say, if you want to get this course that we just created, this list building secrets course, it’s going to be inside of FunnelFlix, and over the next 21 days we’re doing a 21 day challenge to implement this process. So they can come in, go through the experience, go through the 21 day challenge, and at the end o fit, number one is they’ve got a list being built, and number two, now we’ve got people who have ascended up because they want to be part of that 21 day challenge, right. And then first week of every single month that will happen. So the first week of every single month there will be some kind of live training, it’ll be me or somebody else who is publishing on FunnelFlix, they’ll do the training, at the end of it, it’ll be the 21 day challenge, we’ll use that to get people in, but we know the first week of every single month that happens consistently, over and over and over again, which is exciting, right. And so that’s our $297 level. So the next tier up is our $1497 level. So how do we get people there? Once a quarter we have a whole sequence being built out to get people to ascend up there, and once a quarter it happens like clockwork. It happens consistently, and we’ll have the whole back end and everything in place. So now if you look at Clickfunnels, it’s really cool. Every two weeks there’s the OFA challenge, every 3 Fridays a week there is…Let me step back, the first week of every single month is a seven day live launch, focusing on a very specific topic, which then pushes people to the 21 day challenge. The other three Fridays of the month there’s a Funnel Fridays, focusing on one specific funnel type where we give them the templates and get them to stick or ascend up. Then once a quarter, the first week of every quarter we do a launch to get people into our Two Comma Club collective program. And again, that one hasn’t happened yet, but it’s coming soon. But what’s nice, now those things are all in place, there’s teams and managers behind them, literally after the last thing is done, I don’t really have a role in the company anymore, I’m done. There’s teams and people and everyone’s left behind, and my job becomes really easy. I show up 3 Friday’s a month for one hour to do a live training, that’s about it. Anyway, I’m excited. I wish I would have set these things up a long time ago instead of running from thing to thing to thing. Because part of me loves running from thing to thing to thing, it’s just focusing on making the one thing the best you have. So for me, again, my ascension is three tiers. So I have a tool, there’s a KPI that we track. So how many people were in collective this month? How many people were in FunnelFlix level this month? You know, looking at the KPI, we can see it all the time. There’s a team who’s responsible for that, and there’s a process so they know exactly what to do and how to do it. They don’t have to reinvent the wheel, they don’t have to be creative, they just have to follow the process, and that’s kind of the game plan. So I’m pumped, I’m excited, I wish I would have done it years ago. So for you, I would start looking at your thing. What’s your mechanism, what’s your thing you’re using to get people in the funnel, right? Maybe it’s a free book funnel, maybe it’s something. How do you get them now to convert? Is it a webinar funnel, is it a challenge, what’s that? What’s in place and who’s the team, and how consistently is it happening? And looking at those things, so that way your company can continue to grow whether or not you decide to be creative that week, or whether or not you get out of bed, or whether or not you show up. So anyway, that’s what I’m working on, it’s fun, it’s exciting. Last week we got FunnelFlix in place, the team, everything….excuse me, Funnel Fridays. Who names all their products “Funnel Something”? Come on now, Russell. Anyway, I blame myself. But that’s in place and then Funnel Fridays, no FunnelFlix will be in place this week, and then the collective will be in place next month and then it’s all done. The work is finished, I’m retired. Just kidding, but you know what I mean. Alright that’s all I got. Appreciate you all, thanks for hanging out, and I’ll talk to you guys all again soon. Bye everybody.

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This Backwards "Webinar" Business Model is CRUSHING IT...

Play Episode Listen Later May 4, 2020 12:04

Don’t have your own webinar yet? Try this new model… On this episode Russell talks about a webinar business model that can help you build your list before you are ready to do a webinar for your own product or service. Here are some of the awesome things in this episode: Find out how hosting webinars for others can help you grow your list. See how hosting webinars will come back around for you when you finally have a webinar of your own. And find out if Russell still practices what he preaches when it comes to webinars. So listen here to find out what this new backwards webinar business model is and how you can use it to grow your list. ---Transcript--- What’s up everybody? This is Russell Brunson and I want to welcome you back to the Marketing Secrets podcast. Today I want to share with you another webinar model, instead of the one that I usually talk about. Alright everybody, so if you’ve been listening to me for any amount of time, or if you read Expert Secrets, or you’ve heard me rant about this, I always tell people that the best business model in the world is to create a webinar selling your product or your service, and do that webinar live every single week for a year, at least once a week. When I launched Clickfunnels, it’s fun, I’m writing my next, well, I’m researching for writing my next book. I’m going back through my old calendar, back from the very beginning of Clickfunnels launching. And when I tell people I do one webinar a week and people are like, “Ah, it’s too hard to do one a week.” I was looking and I had days during the first couple of months I was doing three webinars a day, not a week, a day. Some weeks I was doing 10+ webinars. So I was doing consistently…yes, I tell people to do one a week, but I was doing 10x that, which is why Clickfunnels grew so big probably. So there’s a lesson for you in that as well. But a lot of people are just like, ‘I don’t have a webinar yet, I don’t have a product. I suck at selling.” There’s all these fears and because of that they don’t do anything. So I’m like, “Ahh.” And today I was reminded that I’ve got two friends that do this. One in the real estate space, and one in the internet marketing space, and I have another friend who just started this, also in the online marketing world. But it’s a model that’s similar to what I’m talking about, but different. So again, what I was just talking about, the model I think that you should be doing if you want to grow and scale your personal company is creating a webinar presentation and once a week giving that presentation over and over and over and over again. Until you perfect the pitch, until you’ve mastered it, until, well you should do it forever. In fact, today I’m doing my fourth webinar in a row, 4 weeks in a row I’ve been doing Secrets Masterclass webinar, which if you haven’t seen it yet, go to secretsmasterclass.com. But I’ve done it 4 weeks in a row and it keeps getting better and better and better. And it’s the same thing that, again, all of you guys should be doing. But if you’re like, “I don’t have a product yet, Russell. I don’t have a business yet. I’m just trying to figure out this game and I want to learn it.” Here is the idea. It’s basically becoming a webinar host. So what does that mean? That means that you host other people and every single week you do a webinar for somebody else. So my friends that do it, what they do is that every, whatever, Thursday they do a live webinar and they do a different speaker each time. And the speaker is someone who has a webinar, someone who’s done this thing that we’re talking about, right, that has an offer, they’ve got a product, they’ve got a service. So they bring people on each week and they interview them, they don’t even interview them, they just basically have them on the webinar. And the person does the entire webinar, and at the end of it they sell their product, they’re service and they just split the money 50/50 with the person. So as a webinar host, just so you guys know the way that the speaking business works, when I was doing the 3 webinars a day, or the 8 to 10 a week, the reason why I was able to do that, people are like, “How do you do that? If you’re just running Facebook ads, how do you do it?” and it’s like, no it wasn’t just buying Facebook ads. That’s why you gotta read the Traffic Secrets book, there’s more than one way to get traffic. So I was going out and finding partners, people with email lists, and I would do a webinar at 10:00 in the morning to this person’s list, and then at 2:00 to this person’s list, and at 7:00 to this person’s list. So I had three webinars set up and each person would be promoting their specific webinar. I’d come on the webinar, I’d do my presentation, do my pitch, and then at the end of it, you’d split the money 50/50 basically with whoever the webinar hosted. So whoever’s list you’re doing the webinar to. Does that make sense? So what I’m suggesting as another business model for those of you guys who are trying to figure this game out, trying to figure out how to make money right now, while you don’t have your own webinar yet, if you become someone who hosts webinars, that means you have to start building a list of people who want to listen to webinars, but then what’s cool about it is it grows exponentially. So my friend who started this business model back in the day, again, he didn’t have a webinar, so he found someone who had a webinar who we know was converting. So he set up a webinar registration page, and he promoted it like crazy and he got people to register for this webinar, but he didn’t just say it was a one-off webinar, he said it’s a webinar series for people who want to do, “blah”, who want to do “fill in the blank”. And what’s cool, is if you look at GoToWebinar or Zoom, they both allow you to set up what are called recurring webinars. So for example, tomorrow from when I’m recording this, we’re doing a Funnel’s Friday. And when you register for Funnel Friday, it puts you on a recurring webinar. So it says, basically, it’s a 26 week webinar series. So every single Friday there’s a webinar called Funnel Fridays and you come in and you register, and every single week it is a recurring webinar, it keeps happening. Same thing here, you’re signing up for a recurring show. So my friend who did it, he promoted it, and he said, “This guy’s got a webinar, he sells $1000 product, I know it converts really, really good, and so I’m going to make some money if I get people to show up to this webinar.” So he went out and promoted this webinar, spent, I don’t know, a couple thousand dollars, got people to register, the guy got on the webinar, did the webinar presentation, sold some stuff, and the money he made from that covered his ad spend. And he took that money, the extra money he made and he bought more ads. So the next week now, let’s say he had 300 people registered for the webinar the first week, then he takes the cash he made and he starts promoting it, and the next week he gets another 300 people to register, but it’s recurring, so the 300 from last week are still on the recurring webinar. So the next week it comes out, now he’s got the 300 who registered last week, the new 300 and he’s got 600 people, and he gets more people to show up for the webinar, and then he does the presentation with a different speaker selling a different product, a complimentary product. So that speaker does a presentation, sells at the end of it, and then he takes his commissions, goes back and buys more ads, and he’s got the 300 from 2 weeks ago, the 300 from last week, and he gets another 300 to register. Now he’s got 900 or 1000 on this thing. And he gets a new speaker to come in and speak and do a presentation, sell the thing, and he keeps doing that, keeps doing that. And over a month, six months, a year, he builds a list from 100 people to 1000 to 5000 to 10,000, or 100,000 people, who are people who like to attend webinars. The come to webinars, they listen to training, and if the offer at the end is something they like, they go and end up buying the product or service. And they’ve built huge 7 figure businesses just doing that, becoming a webinar host. And in the process of you sitting on literally a live webinar every single week for a year of other people doing their presentations, you start getting better at seeing what they’re doing and how they’re doing it. You start understanding it better at a different level and then you can come back as you start creating your product and your service. And then what’s cool, at this point you now are going to go and launch your webinar, you have a list of people who love to come to webinars who understand the process and they understand there’s going to be great content, there’s going to be a sell at the end. They’re used to it, and now you come back and you’ve got this hot list to buy from you. So when you come out with your webinar a year later, boom, this hot list of webinar attendees, you make a bunch of money, and then what happens? These 50 people that you did webinars with through the last year, they all have a relationship with you, you do webinars to your list for them, they have reciprocity now, now you go back to them and say, “Hey, I’ve got a webinar now. Can I do a webinar to your list?” They say, “Sure.” And you go through and now you do 50 webinars of your own product to everyone’s list. Do you see how that works? People always ask me, “How in the world did you get all these people to do webinars when you launched Clickfunnels?” and the reality was I had promoted a lot of people’s webinars up to the point when we launched Clickfunnels. I had a relationship with people because people had to do webinars and I promoted them. And I didn’t do it this strategically. I didn’t do it every Thursday night is going to be a webinar, I have a whole process I’m going to go through. I didn’t know that intuitively, so I didn’t. But can you see the power of that? You know when we launched Clickfunnels I went back to initially, all the people I had ever promoted their webinar, I said “Hey I got a webinar that’s hot. Do you want to be a part of it?” and they’r elike, “Yes.” So we got a ton of people on there. And boom, we started doing my thing. And that was the initial seed for Clickfunnels. Anyway, for any of you guys who are stuck right now, and you’re like, ‘I know Russell keeps talking about webinars, I should do it, but I’m not ready yet, I don’t have blah, blah, blah, fill in the blank.” It’s like, okay cool. Don’t do it yet. Become a webinar host. Get a following, get a platform where you can get people to show up for a webinar and then do webinars with other people. That’s a 7 figure a year business model right there, before you introduce your product. Then you introduce your product you’re up to 3 to 5 to 10 million bucks a year, now that you’ve got a webinar and you’ve got now a list of people who you’ve promoted their webinar and now they will promote yours in exchange. What? Anyway, so I hope that helps. I think if I was going to start over from scratch, that might be one of the methods that I do. It’s just like, alright. I’m going to promote everybody else for a year. I’m going to build up a following of people who like going to webinars, and we’re going to sell this thing like crazy. Anyway, alright, I hope that helps. I gotta go because I’ve got a webinar today. “Wait, Russell. Are you saying you practice what you preach?” Yes, I do. “Well Russell, why don’t you just automate it? You guys made like a million bucks so far on this webinar, why don’t you just automate it?” Because every single week I tweak it and I change it and make little adjustments and make it better and better and better. So that’s what’s happening. From last week I know a lot of these different tweaks and changes, so today I was spending the time making tweaks and changes, and I go live again, 2:00 today which is in 4 hours. I gotta start getting ready. But then we keep doing it over and over and over again, and that is the game. So anyway, that is the game. I hope that helps. Does that make sense you guys? So become a webinar host. Just know for the next 52 weeks you’re going to do 52 people’s webinars inside of your industry, you’re going to bring them on, let them do their thing, you’re going to let them sell, split the money 50/50, you pocket that, roll it back into ads as you grow your following bigger and bigger and bigger, and a year from now, you’ve now got 5, 10, 20 thousand, 30 thousand people on your webinars, now you’ve got some, now you have a platform. You’ve done favors for 50 different people, and now you come back with your product, boom you crush it to your list, and you email everybody who you’ve done an interview in the last year and say “hey, my new webinar is hot, it’s crushing it. Do you want to do it to your list?” and then you line it up, and that becomes year number two in your business and you just crush it from there. So I hope that helps. For those who are paying attention I’m trying to drop gold drops, gold bombs all the time. So hopefully this is one you can all use and benefit from. In fact, some of you guys, my buddy in the real estate market, he’s got his own real estate business. He does this as a lead gen thing on the side. So every single week he interviews somebody, and he’s doing it for that exact reason because he’s like, “I’ll interview you, bring you on, and I’m going to sell your product, make a bunch of money and then by the way, we just made a bunch of money together, my webinar here crushed it, want to do mine?” and they’re like, “Sure.” So he basically swaps webinars, “I’ll do one for you and then you do one for me.” Boom, boom, boom, boom. And everything grows together. Anyway, it’s good stuff. I hope you guys enjoy that one. With that said, I better go. I’m going to go do my webinar. I appreciate you all, thanks so much for hanging out. You guys are all amazing. If you got any value from this episode, please take a snapshot on your phone and then post it on Facebook, instagram, wherever you post your stuff, twitter, if you tweet, I don’t even care. Tag me on it, I love seeing them come through. Tag me and give me your biggest breakthrough, biggest idea you got. With that said, thanks so much and I will see you guys all later. Bye.

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He Who Has Ears, Let Him Hear...

Play Episode Listen Later Nov 28, 2018 8:11

A scriptural lesson that applies directly to your business. On today’s episode Russell talks about dropping hints about cool things while describing other things, much like Jesus Christ while telling parables in the Bible. Here are some of the awesome things you will find in this episode: Why many people miss some of the amazing hints Russell drops while telling everyone about cool things. What it means to listen with different ears. And how Russell finally figured out how to listen to the courses he was buying differently. So listen here to find out you can get even more awesome information from Russell if you just listen a little differently. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I want to share with you guys something that is insanely cool and hopefully very applicable to you. Alright everybody, I as you know talk a lot, probably way too much. But I’m always talking right. There’s videos and podcasts and Facebook lives and Funnel Fridays and Funnel Hacker TV and Marketing Secrets podcast and on, and all these things. And it’s interesting, when I’m talking I’m always sharing things, I’m always dropping ideas and thoughts and concepts and clues and hints. I remember yesterday I shared some stuff that I think was really, really profound, but I didn’t share it in a way of like, “Okay, let me teach you a lesson.” And I was like, “This is the lesson.” I didn’t say that, I just shared something really quickly. Actually Todd and I were doing our Funnel State of the Union address that we do every Friday, kind of walking through the ups and downs, the pros the cons, all the stuff that’s happening from the development side. So people are understanding, you know, that we’ve got 50+ developers working around the clock to serve you guys. And most companies don’t tell you about that side, and I was like, I want to bring Todd, my cofounder on to share those things. So he’s sharing them and while we were talking, we were talking about different features that were coming out, and we shared this one really cool thing, which is Clickfunnels now tracks the stats of all your emails. So you look at every single email and be like, “hey, this email made 14000 dollars.” And then you can dig deeper and be like, “what funnels do those things come from.” And what we did when we started testing this, we found that the emails we sent out, this email made $3 grand, this one made $15 grand, this one made $18 grand, we see the different price for each one going out. We dug deeper and it’s like, oh wow, this email $12000 came from the thing we were selling in the email, but $3000 came from the links in the footer of my email. I was telling people, I was like, “I was so shocked that I was able to see this. Oh my gosh, not only am I making money from the email, but the links in the footer were also making me money.” And then I went on to the next thing. Most people heard that, and the only thing we heard was, “Oh cool, we can see the stats of how much money we made in our emails.” But there was this other lesson that was a second level deeper that was so much more powerful, that almost everyone who listened, didn’t hear it. So it was the second lesson. The second lesson as I was speaking was, “Oh my gosh I found out these footer, links in my footer that are like, ‘hey you like stuff from Russell, here are links to my other products and services.” And just putting this block of links to my other products and services in the footer of my email, each email is making me 3-4 thousand dollars every time I send an email out. That’s multiple millions of dollars a year, just from the footer links in my emails. I didn’t break it down and stop and tell people that was the thing. But those who are listening with their ears, they’re catching these things. So this morning as I’m getting ready, we’re about to head out and have the kids work because it’s a nice Saturday, the phrase came to my head, it said, “He who has ears, let him hear.” And I started thinking about that. Everyone’s listening to the same thing, but he who has ears let him hear. And I was like, that’s a scriptural phrase, I remember hearing that. So I went to, I have this app that you can search all the scriptures for things, so I just typed in “he who has ears, let him hear.” And in the new testament alone, the new testament alone that phrase is used 50 times. 50 times, and it’s usually if you look at it deeper. It’s usually Christ will tell a parable, or tell a story and before he does he says, “He who has ears, let him hear.” And then he tells the story. And people are like, “Oh that story is really, really good.” And they move on. But what’s interesting is that in every parable there’s different levels of depth. It’s like, oh, here’s this story. Oh, I feel good. I heard this story. But then if you look deeper, “He who has ears let him hear.” Those who are listening with the right ears, they’re hearing a different message, or hearing a more important message, or hearing what Christ actually needed people to hear. So for me, I’m thinking about that in context to this. It’s like, I’m always sharing things. A lot of you guys maybe saw the Funnel Hacker TV episode we did a little while ago about my trip to San Francisco and you’re like, “Oh it was fun, Russell had a good time. It was fun to see all the stuff.” But it’s like, man, there were 10 different deep, profound lessons that were shared in that thing that weren’t like, “Let me stop real quick guys, let me explain this lesson.” But it was like, as I’m going through the video and we’re doing the vlog, we were talking and sharing things and there were all these other lessons that most people missed. So I wanted to bring this up for a couple of reasons. I want you guys to start listening with different ears. Start listening with, what are all the hints and secrets and things that Russell’s dropping in every day conversation? They’re in the books, they’re in the podcasts, they’re in the videos. All the stuff we’re putting out, we’re not putting out just put out, right. Sometimes we put out something and it’s like, “Why would Russell put that out?” And it’s like, those who are listening with the right ears are going to capture different things than those who are just scrolling through their news feed and seeing stuff. So my moral for you today, is he who has ears, let him hear. What that means is as you’re seeing stuff and you’re listening to things you guys, listen for the secondary story. Listen to the secondary meaning of the thing that I’m not able to share all the time like, “here’s the cool ninja thing.” I’m just sharing, in the process of me telling stories and doing things, there’s all these things that are happening behind the scenes that most people are actually missing. And I know that hit me up, I know the people that are listening because, for example, just certain people. Steven Larsen is one who listens with different ears and I’ll say something and he’ll, I know that he heard it because all the sudden three days later, I’ll say it in a podcast and like three days later I’ll get a message like, “Oh my gosh, you said this did you know that…..” I’m like, “Yep, he’s listening with the right ears.” Brandon Poulin is the same way. I’ll say something and then Brandon will message me and be like, “Dude, blah, blah, blah.” Or Kaelin will hear it. The people who are having the most success are the ones who are listening with those ears. I remember, another way I can kind of put this, first time I noticed it in myself was, I was buying everybody’s stuff for a long time, I was a buyer. I was buying thing after thing after thing. And I wasn’t getting a lot of value out of it until I started listening with different ears. I remember I started buying, but I started buying people’s things slower. I started studying not just what they were selling, but how they were selling it. No one’s telling you, “This is how I’m selling you.” But I started listening with those ears, like “How did they get me so excited? Why was I so pumped to buy this product? Why was I anticipating? Why was I on the edge of my seat for days or weeks or months waiting to give this person money?” I’m listening with different ears now because I’m trying to figure out what were they doing? I got more value out of watching what they were doing a lot of times than the actual buying of the product where they’re teaching what they’re doing. That’s the secret, listening with different ears, paying attention differently. Don’t just listen for the overarching storyline. What are the sub lessons that are happening? And as you start looking for those, you guys, I’m dropping them all the time. And I wish I could do a podcast up front for every single one explaining, “Hey guys, this is what this means exactly.” But I can’t. I’m just going thorugh and sharing as much as I can and those who have ears will hear. So for you, that’s the lesson and the moral, to start listening with different ears. Listen for the underlining messages because they’re there all the time, all around you. Alright guys, I gotta go clean my room, or clean the outside. My daughter, Norah’s yelling at me on the intercom saying, “Dad, where are you?” So I gotta go. Appreciate you guys, have an amazing day. And we’ll talk to you guys soon.

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SFR 161: My Favorite Rollout Strategy...

Play Episode Listen Later Jul 31, 2018 17:26

Boom what's up guys it's Steve Larsen, and you're listening to Sales Funnel Radio, and today we're going to talk about how to roll out products. This is my favorite rollout strategy. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9 to 5 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business. Using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys? Hey, I'm excited for today; I'm excited to be able to share with you some neat things that, frankly, I don't see many people doing. The first product I ever launched and put out the door was an utter failure - the thing was terrible, okay? But I didn't know that at the time. I spent inordinate amounts of time putting together the product. I thought my product was the best product ever -I was so excited! I was running towards it. In my mind, I was like this thing's going to change everything - this is going to be incredible. I was excited, and people would be like, "What are you doing? What do you spend all this time doing?" I'd be feeling a little smug about it like, "You don't know - just you wait and see!" There'd be people coming up to me and saying things like, "Larsen, what's up now? You doing that thing again? Alright, good luck with that..." I was actively seeking what I called, "My Shut Up Check." My shut up check"was something that I sought as fast as I could when I was launching. This was four years ago, and I hadn't perfected the rollout strategy that I want to talk with you guys about today... But what was interesting was I'd go build these things, I was looking for my shut up check. The shut up check was a concept I learned from a guy I was listening to six or seven years ago. The shut up check is the first check you get from your business. So when someone says, "Oh, you doing that thing again? Is that even gonna work?" You can pull it out that check and be like "Shut Up! It is working, here's the money." That's your shut up check. I hope that you've gotten your shut up check to throw in the naysayers faces a little bit? Not that we would ever do that... BUT TOTALLY DO IT ;-) What I wanna do real quick is share with you guys how I roll out my products. What ended up happening with that first one is, I spent eight months building it... and then when I finally launched it, and I put it out there... nobody bought it. And it's because nobody knew about it. It took three or four months before cash actually started coming on in, and I kind of abandoned it. Until I figured out better ways for traffic - and then I started making more money. But I don't want you to go through that, okay? I was in the middle of college, I was doing stuff with the Army, I was super busy. So for me to spend eight months of my time - we're talking late nights, early mornings - time I could have been with my family... And then, to not have it work - that was so mentally tasking it was ridiculous. I don't want you to go through that. So instead, I wanna share with you how I roll out my stuff. I have marketing books in bookshelves all over the place. I was reading this book, Positioning (It's written by Al Ries and Jake Trout) ... just kind of thumbing through it. Frankly, instead of reading front to cover, I'll thumb through and find chapters that look interesting, and I'll go learn something specific from it. Anyway, it's kind of cool, they say, “When you make a new product you must by default, position against the old product.” I thought “Hey, that's super cool.” I totally get it, when you're making an opportunity... and he's saying a whole bunch of other great stuff. I really like what they say at the beginning. They say that, “we live in a communication-saturated environment.” There's so much communication; you're listening to me, you're listening to other people ... Don't listen to other people, just listen to me ;-) There are so many people speaking. Back in the day, not enough communication was the issue. Inside of organizations, not enough communication was really the issue. Maybe even customer to business, or business to the customer - not enough communication. Those are serious issues for sure. However, there are also massive tendencies to over-communicate now. I believe in consuming a very information very low information diet - as Tim Ferriss teaches and talks about in 4 Hour Work Week. I'm very careful who I choose to listen to and very careful about what I consume. If I'm not learning for intent, then why am I learning? It's just noise. I ranted about that on a previous podcast. I really like what Tim Ferriss says about the subject. In Positioning they say, “Today, communication itself is a problem. We've become the world's first over-communicated society. Every year we send more and receive less.” Now as an entrepreneur, as a marketer, that is a terrible terrible place for you to be. It has to do with something that was mentioned in the beginning of the book. There's a point that I really like ... (There are a few points that I disagree with too - sorry. Actually - not sorry - I believe it. Just from my own experience of rolling out products) This is the point; “For years, all of us in the marketing area have taught to our students to build a marketing plan around ‘The 4 P's’.” If you guys don't know the 4 P's; the 4 P's are like the Bible, they're like gospel. Especially in corporate marketing. The 4 P's are: Product, Price, Place, and Promotion. What's the product - what's the price of it? Where you gonna place it? How you gonna promote it? Now that makes sense, but he makes a great point. There's some areas here that I agree with and some that I won't here, and I wanna share with you why - and it has to do with my rollout strategy. The next point is; “I began to realize some years ago, that some important steps needed to precede the 4 P's. All good marketing planning must start with research before any of the P's can even be set. Research reveals (among other things) that customers differ greatly in their needs, perceptions, and preferences. Therefore customers must be classified into segments.” Research, get them into segments. You can't serve all segments. I agree with that. I wanna walk you through how I do this without getting technical. So, I'm gonna put the book down. The scariest thing ever, is for you, as a marketer, or Sales Funnel builder, to go out and launch a product that nobody has ever heard of. Scary, scary crap! That's so freaky. I remember I was watching a lot of gurus launch their products, and these gurus would go launch their products, and a lot of times the product wasn't even built when they were selling it. I had this moral compass conflict inside of me, "Is that right? Is this ethical?" I was like, "that's kind of weird," and I had a hard time with it for a while. Every time I teach this strategy, someone says, "Is that right? Is that real? Is that okay?" Let me explain what's really is going on behind the scenes: They're doing the four Ps, they're doing research and segmenting, they're doing all these other things inside there. They're positioning the new product against the old one. This positioning game heavily affects what makes a good marketer. The stories you tell, all that stuff that stuff matters tremendously. The reason I'm talking about this is that I'm doing it right now for two products. If you guys are part of my group The Science of Selling Online, I just built 'Affiliate Outrage' live, in front of the group. I designed the marketing message, drew out the funnel, and then I built the funnel live. Now, I'm doing it again with another product in front of that group - for FREE - anyone can watch it. I go through, and I say, "There's a need right here, right everybody?" And they're like, "Yeah, there is a need right there." "Okay, what kind of thing would you wish was inside that product? Awesome, cool. You know what, I'm actually go through in front of you, I'm going to design the marketing messages. I'm going to go through, let's brainstorm together what false beliefs there are about the product I'm gonna put out there." They're like, "Well if it's about funnels - I'm not a techie!" I'm like, "Oh, that's a good one community, thank you for saying that. Community, this is how I would combat that?" I go around and show them, "Well, that's a bad belief because of x, y, and z," and I retell them another story. Then I'm like, "Oh man, community, what are some of the stories you would expect somebody to be believing some of the experiences that they've gone through that's made them think they need to be a techie?" They're like well, "I saw this guy and he was an awesome funnel builder a great person online, and he was a coder. All these people were coders." I'm like "Oh that's great, that's great. Okay let me write that down, I need to break that story, I need to put a new story.” Does that make sense? I'm going in, and I'm using the very people who are buying the product to help create the marketing message, and I'm doing it live in front of them. What does that do? So I just did this for Affiliate Outrage - it's a free program. I took the time to go do it because I wanted to, number one, go through and show... there's a there's a sense of... I'm trying to display that I know what the heck I'm talking about. How do you say that word, I don't know what that word is? ...But I'm trying to say "Look, I'm not a fake. Watch me do it live. Watch me build and construct the thing in front of you." I did for Affiliate Outrage, and now I'm doing for another paid product. I'm literally building in front of the very people that I hope will buy it. That's the strategy - and I hope you all use it in your businesses. The strategy is if you are selling an info product or you're writing a book or you are in retail or if you're in B2B. Take those products and deconstruct them in front of a customer, and put it back together, and say, "Here you go." That increases your sales like crazy. Six months into working at ClickFunnels, Russell Voxed me, and he said, "Hey, dude, we're going to start a show called Funnel Fridays." "Like cool, what's that?" A lot of you guys know me from Funnel Fridays. Every Friday, Russell gets on with Jim Edwards, fantastic copywriting expert, and Russell, obviously a funnel building expert... They take somebody's product, whether it's somebody from the audience or something else that they're doing at that time, and they build an entire funnel live in front of people in 30 minutes. Now, do they always finish? No, hardly ever, that's not the point though. What that does... think about it... Russell CEO of Click Funnels and Jim Edwards creator, the seller of Funnel Scripts coming together and using the product in front of the customer. Doing exactly what their product sells - using the products in the live build. Sometimes there'd be two, three, 400 people live watching live, giving feedback and asking questions. "Why did you do it this way... why did you do it that way?" Guys that's selling! Does it feel like a sales script? “No!” The whole point I'm trying to make here is that if you are going, "Hey, I want to go build this product..." do everything you can to, number one, roll it out in front of your audience. Include them in your rollout strategy. Include them in the build. You'll create these true believers. Let's say you're building software; your potential customers will remember the story of you going through and teaching them why this button exists. They'll remember everything that went on to create that feature. Now they’ll have an affinity for that feature. Whereas before it was just a crappy little feature. When you're building the little pieces inside of your product, you're putting things together, it's incredibly important for you to document the journey of its creation. That's the point of today's episode. If you document the journey of the creation of your product - what you end up doing is pre-selling people for the day that you open the doors. That is what I did not understand when I launched my first info product. I did not understand for quite some time. It's kind of like Hollywood right? Hollywood goes out six months before a movie goes out, they start getting people ready. They start creating curiosity, they start building pressure. A marketer builds pressure over time towards an event - a purchasing event. That's really what a campaign is. It's building pressure towards a purchasing event. There's a campaign and they're building, building, building, building, building pressure. They're building pressure - six months out - or even a year sometimes, right? There's a preview for a movie -it's only two minutes long - but it's a teaser. Six months out there's another one, three months out there's another one. A week ahead of time, "Holy crap, oh my gosh, this is the launch date. Get your premiere tickets; pay extra to see the first showing of it in your area." Does that make sense? They make an event out of the rollout of the product. The issue that I find, more often than not, is that there's been no pressure, no talk, nothing about a product before it launches. The problem with that is that you're gonna rely on ads and influencer name drops. And that's fine; I would use those strategies. I do those strategies myself. However, if you're not building the pressure ahead of time... There are really two ways that you can build the pressure: #1 Build the pressure ahead of the product launch #2 Then you can build pressure after the product launch by doing things like ads, closing the cart strategically, doing lots of stuff like that. So anyway, I hope that this has made sense? I kind of dove deep with it a little bit. I agree with what the book Positioning was talking about, but not just from a positioning standpoint, but from a rollout strategy. That's very very huge. For you to think through how to actually put your product out the door. So if you want to see an example of that in action, go to thescienceofselling.online. I'm saving the live product and funnel builds in that group so you guys can go back and watch them. It's been really cool. If you wanna see the Affiliate Outrage one in there, you'll see how I designed the marketing, meaning the actual messaging, the sales message. There's a format, there's a template I used for that. Going out and then choosing the funnel to build. There's a format there's a template. 90% of this is just a big 'ol formula. People just convolute it. Then when I'm actually building the funnel, there's a format, there's a formula that I follow to get that out the door quickly. As I'm doing it live, I'm showing my prospective customers how I'm gonna be selling 'em. There's nothing wrong with that; this is a huge extra value add. Now they're like, "Oh man, I didn't know this is why you did that. I didn't realize Stephen that this belief I have is actually a false belief. Oh cool, you're going to put that feature in. Huh, Interesting." What's beautiful beautiful beautiful about this whole thing is I'm going out and I'm showing them what they're getting without them getting it. So that makes the curiosity higher. When they've invested that amount of time with me on the internet, (they're engaging for free), if they don't get the product, the itch is not scratched entirely. So they have a massive incentive to buy. Anyway, I just hope that you take that seriously. What I've been doing the last little bit here, is re-creating certain parts of the product after products are rolled out. I'll re-create certain parts of that product live in order to push more people in. The first time the product goes out, I'll make a whole bunch of it in front of the people. Sometimes not all of it, but key parts I know they'll be really interested in. Anyway, lots of fun stuff. The whole point is to take the customer with you on the creation of the product (or certain parts of it.) It will create a massive affinity which leads to true believers. Rather than go and find true believers, you create true believers - which is very powerful. Alright guys, hopefully, this has been a helpful episode for you today! Thank you so much to all of you who've been reviewing the podcast on iTunes, it means a lot to me. Please keep doing that, and I'll see you guys on the next episode. Bye. Boom. Just try to tell me you didn't like that. Hey, whoever controls content, controls the game. Wanna interview me or get interviewed yourself? Grab a time now at stevejlarsen.com

SFR 77: Watch Me Build My Next Funnels LIVE...

Play Episode Listen Later Sep 26, 2017 10:15

Russell Brunson and Gary V have both said it's better to "Document and Sell", rather than simply just "Create and Sell"... SO! Watch me build my next personal webinar funnel LIVE... What's up everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now here's your host, Steve Larsen. All right, all right. Hey, it's gonna be a fast episode. It's more of an announcement styled episode. Hey, a few episodes ago I finished a six part series where I went through each of the industry's, basically six different categories of businesses, that are using ClickFunnels. And honestly, pretty much every business that I know of fits in them. And it was fun because I went through each one of those categories, and went and I found a rock star that's killing it in each one of those areas. Now my whole ... I believe in a level of business karma. And I know that there are people out there who may not be in love with sales funnels the way I am, and that's totally fine. It's my thing. And you have a thing. I'm not asking you to take on my thing. All right? It's your peak. You stay at your peak. You be the best in the world. Stay on that peak. It's the reason I won't go learn Facebook ads. One day, Facebook won't be the hot shot stuff. You know what I mean? One day, there will be a new traffic source that's massive. Now it may not happen for a really long time. I don't know. But guess what I know is always going to be there? Funnels. Because it has to do with sales. And whether or not you meant to build one, you have a funnel. All right? Online or offline, you always have a funnel. Right? And so I decided to stay on this peak. Well so, I got these six different categories, and I've been thinking to myself how cool would it be if I went and I live built a funnel, that works really well in each of those six different categories? And so what I thought was now I don't know how long this will take. I don't know the timeline. If it's gonna be really, it's gonna be all over the place. But I'm going to ... Anyway, I believe that if I just keep pumping value into the marketplace, value always comes back. And every time I've ever done that, it's always true. And so I thought how cool would it be ... What if I was to build a Webinar Funnel live for everyone? You know? And I probably wouldn't give the funnel away for free because every time I build them, they take a solid ten hours. You know? I'm not just gonna give that for free. I'd charge for it. But it wouldn't be a lot. It'd just be a little bit. But how cool would it be if I went and I built an application style funnel the way that I know they work? How cool would it be if I went and I built an E-commerce funnel the way that I know that they work? MLM the way I know that they work? You know what I mean? Each one of the industries, go through it. Retail. Back and forth, and back and forth, and I actually built live. And you guys could come join me and watch, and ask questions, and stuff. That's freakin' awesome. That would be a lot of fun. Anyway. So that's what I'm thinking. And I'm thinking it'd be a lot of fun. And so I guess the, I don't know if you want this kind of lesson or whatever with this. If you can include people in the act of your own craft. Whatever your specialty is, if you can include people in that, you're really ... You guys know it was in the movie, "Hitch." Right? In the movie, "Hitch," there's that scene where Will Smith goes and he makes dinner with the chef. You know what I mean? With his date and his date's boss. Right? And he goes, and he's there, and he's cooking the food with him. The chef is including them in the process of making the food. That's why they're there for the process. The more you can do that, and unveil, and show behind the curtains of what it is that you actually do, and peel back the curtain, and show like hey, this is how I do what I do. People fall in love with you like that. And so I guess that's me just being vulnerable just telling you that's my goal is to help you see exactly what I do, and why I do it. And so what I'm thinking is I ... Anyway, I think the way I'm gonna do this ... I had this idea just a few days ago. And I think I'm gonna do it. Where I think we'll have it where if you go to salesfunnelbroker.com/live, salesfunnelbroker.com/live. I used to have it all building, or I'd build live on a different platform, but I kinda want to keep it all in the Sales Funnel Broker platform, that I've already got there. By the way, there's the equivalent of thousands, and thousands, and thousands, and thousands of opt-ins. There's so many people, that have downloaded free funnels off of that site, which is awesome. But that's the reason I built is just to give tons of value away. But I kinda need to revamp it. I built that over a year ago now, and I need to get that a little bit more. I need to update it. So I thought how cool would it be if I actually included you in the update. And if I go rebuild kind of the bank of funnels that's there as well as all of the stuff that is given. So I'm gonna start with a Webinar Funnel. And I'm gonna do it I think on September 30th, this Saturday. And I'll get up, and so right now by the time you hear this episode, this will be up. Go to salesfunnelbroker.com/live. And what I want you to do is you can opt in. And what you're opting in for is basically I'm gonna make that page basically a webinar registration page. And what you're gonna do is you're gonna be able to register for a live funnel build with me, and with whoever else wants to watch. And you can follow through, and do the same thing that I'm doing. Now I'm not there to train each aspect of ClickFunnels, or to give massive orientation. So I'm gonna go my normal speed. And I'll play some music. And I'll explain what I'm doing as I'm doing it. And it'll be a lot of fun. Like they're just funnels I want to build anyway. I love what I do. But just know that I'm doing it for a specific purpose, for specific reasons. And I thought hey, how cool would it be if I just, I don't know, if you want to join. So, and then what I thought would be kinda cool was if I posted the replays underneath. And you can get the full replay when, and the funnel that I built. You know? And I'll charge. But it's not gonna be a ton. But these will be prebuilt funnels based on how I know that it works. So I've built almost 300 sales funnels now for ClickFunnels in the last year and a half. I built a crap ton of funnels. I literally have dreamt in the Editor, the ClickFunnels Editor. You know what I mean? Anyway. So this is kinda a fast episode, but I thought I'd give that announcement, that this could be kinda neat. That if you want go to ... And I'll always, I'll have you opt in so for the purpose of me being able to go and announce when the next funnel building live session is. So the first one will start with the Webinar Funnel. But then we'll go on to the next one. Right? Be an E-commerce funnel. Then we might go onto the next on. It might be a ... You know what I'm saying? And I thought how freakin' cool would that be to include you guys in that process. You can see, number one what I'm doing. Number two though, I actually give you the funnel, that you were watching me build. Like that's freakin' awesome. With all the little tricks, and all the little things that I do, and all the little ninja stuff, that we know works. And I mean that's freakin' cool. So anyway, whenever you're ... Think about your own business right now. What can you do to include your customers, and your prospective customers, or your following, or whoever. In the process of your craft include them in your craft. It's your art. You know what I mean? And don't be afraid if people are gonna steal your art. That's not at all what this is. So I wouldn't be too nervous about that. So all right guys, number one let me know if that's sweet 'cause I think it's, I think it'd be awesome. Just know that it's gonna be a several month project. It's not like it's gonna be I'll drip this out as I have time to, which is very limited. But I'm gonna start with the Webinar Funnel, and I'm gonna do it on September 30th. If you're gonna ... If you hear this episode afterward, it's probably already up. So you can probably go check it out. Again that's salesfunnelbroker.com/live. I'm gonna revamp that entire thing. But for right now, that's how we're gonna do it. So yeah, I think that's how we'll do it. All right guys, cool. That's all this episode is. Just a little fast. A little invitation announcement. And the reason that I'm doing it is because we've learned that when you actually show people what it is behind the scenes that you're doing, you're sales go up like crazy because you're answering all these beliefs inside their head, that might have been false. You're rebuilding belief patterns without them even asking. For example, Funnel Fridays. Right? Funnel Fridays is something that Russell puts together with Jim Edwards who's the creator of Funnel Scripts. Last year that made millions, and millions of dollars. Several multi-millions by doing nothing else other than showing how Funnel Scripts works in those 30 minute little funnel building segments. You see what I'm saying? That's exactly why I'm doing it. So I'm gonna go through and I'm gonna show you guys what I do. That's my skill. That's my art, and my craft, and the thing that I love doing. And so I thought hey, might as well show you what I'm actually doing. And I've got another 200 funnels to build in the next few weeks here, which is ridiculous. I don't know if I'm gonna make it. But it kinda stresses me out to be honest. But how the heck can Steve Larsen do it that fast? Well I'm gonna show you, and then I'll give you the option to be able to get the actual funnel, that you're watching me build. And you can follow along with it, anyway. So be prepared for a five, six hour build. Okay. It's gonna be long. And we'll have the whole thing ... I'll have the whole thing recorded for you for your pleasure. So all right guys, I'll talk to you later. Again, go to salesfunnelbroker.com/live.

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SFR 33: "Stick To Risk..."

Play Episode Listen Later Jan 28, 2017 13:43

Click above to listen in iTunes... "About 10 years ago my Dad told me one of the secrets to wealth regardless of your job or business..." What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now, here's your host, Steve Larsen. All right, all right, all right. Hey. I'm in a car by my phone. I am obsessed with music, so I love sound quality, which is why I usually use a $200 mic to record my podcast. Hope you guys will forgive me. I actually just went to Russell's this morning. We are lifting together with the crew, and I'm hurting actually. I'm in a lot of pain. We're doing squats and I didn't warm up, so I'm feeling all those pops in my hamstrings. That was stupid. Anyway, hey, I hope you guys are doing awesome. I have got just a ton of messages lately. I want to thank you, but I also want to apologize. I'm 300 emails behind, real emails from you and 60 Voxes, another 30 Skype messages. People are somehow finding my phone number, calling me. I appreciate it, but I just physically am unable to answer all that stuff right now, but anyway... Russell and I were talking this morning. We didn't talk about this, but something popped into my mind. I remember growing up, I did a whole lot of construction. You guys probably didn't know that. I actually worked at Discount Tire for a little while during the winter months. It was totally freezing. We would work 12 hours a day, no breaks. They'd give us hamburgers for lunch, and we'd grab ... It was so cold. Oh my gosh. You'd feel it down in your core, the kind of cold ... I grew up in Colorado, and it was the kind of cold where you breathe and it hurt your lungs to breathe just because the air was so freezing. You know what I'm talking about?... Anyway, super crazy. I ended up getting really deathly sick because of it, because our hands would be all greasy. They'd come in, they'd give us this food. It's not like we'd wash our hands. I'm sure I ate car grease and oil a couple times. There's no doubt that I did. Then after that I went and I did construction doing residential swimming pools. We built a lot of swimming pools for the Denver Bronco players. Pretty cool stuff. I got to meet a lot of their players and stuff like that. We'd go around and we'd build these sweet, just awesome, high end swimming pools. Sometimes I was part of the build crew and sometimes I was part of the cleaning crew. I'd come up later on and we'd do all the pool maintenance on them and stuff like that. A couple times ... Is it Moreno? I can't remember his first name, but on the Broncos player, Moreno. He almost shot me because I walked into his house or I walked into his backyard, which is usually what we did. We didn't knock. We just did it. He's like, "What? Oh, bro, I almost shot you." Anyway, kind of funny. Then I worked other ... All I'm saying is I actually worked at a plastic factory for a while, and we made M16 buttstocks and syringes. It was injection molding. It was really interesting. I did so many construction jobs and it taught me how to work. It taught me how to do hard stuff, stuff that sucked, which is good. You want to know how to do those things. I love what I do, but there are elements of it that are work, stuff that is really, really ... Let's see if I can shift. I'm driving my car. I drive a stick shift. Here we go. If you can't do the crappy part of the business, then you're going to fail because it's the crappy part, so I'm having a crappy part of it. Obviously, a good side and bad side. Anyways, one day, my dad brought me aside. My dad was an executive at IBM. He's a genius, man. He's the man. I'm working on his ... He does extremely well in the financial markets, just personally and so I'm helping him build a webinar right now, but anyway, I'm getting sidetracked. Anyway, he brought me aside. This is several years ago, a long time ago, maybe almost 10 now. That's crazy. I'm 28. What? He brought me aside and he said, "Hey, you know what?" I was doing all these construction jobs and I was learning how to work and it was great stuff and it was good for a teenager. I went on a mission for my church. I came back, and he was like ... Here's one of the biggest lessons he ever taught me besides how to work hard. He brought me aside and he said, "You know what? If you want to make a lot of money, you have to got to stay on the revenue side of business." I didn't understand what he was saying at first. He's like, "Do not reside on the cost side of business." I was like, "Okay, you know, I don't, what are you talking, what are you talking about?" He said, "Think about it. When you go into work, does your position produce revenue or is your position a cost to the business?" I was like, "Interesting." He's like, "Any time that you are standing on the revenue side of business, you're going to make a lot more money." That's why sales guys get paid so much money. That's why people who do HR and people who do support, that's why they don't get paid a lot of money. They are a cost to keeping the business running. He's like, "If you want to ever ... If you want to keep on ..." He's like, "That's why I've done so well in my career is because I have stayed on the revenue generating side of business." His job was to go, to fly to clients all over the world. He's been to I don't even know how many countries, well over 50, tons of ... My dad traveled like crazy growing up. He'd go out and he'd go to these clients and he'd figure out what they needed to built. Then he would come back and he'd orchestrate the team and they would build this crazy software solution for these high-end people, anything from watches to NASA and to the military. He did a lot of stuff software wise. The software in your car that you're driving right now, he's touched that stuff. He's created industry standards that's touched all of it. All I'm saying is he knows what he's talking about on this stuff. Take what he's saying and take what I'm saying to you right now as real. Just think about it. Any time your business, any time your position, which is why it's so great to be the entrepreneur, you are directly in charge of making money for the company. People are like, "It's not fair that that guy comes in and he owns it and he makes all this money." He's like, "Well, he is solely responsible for making your paycheck happen, so, yeah, why wouldn't he be, you know?" There was a great book that I read... I was just thinking about all this again, how interesting that is because that's one of my roles for current job in ClickFunnels. I'm very much on the revenue side of business. Sales funnels and my skill set is very much directly related to the revenue side of all these other people's businesses when they hire me to do their funnels. I'll charge 15, 20 grand for a sales funnel, but I know it'll make them 10 times that in a year. You know what I mean? It's dumb, easy decisions on that. The reason why I can do that is because it's on the revenue side of business. Just think about that as you go through. Are your activities, what you're doing right now in your day, are your activities keeping you in the revenue side of what you need to be doing in your business to grow it or are you standing on the cost side? That stuff started hitting me because I've been doing some extra stuff to just push further and push harder as I work with Russell, and it's brought more money in. It's more brought more value. It's brought more stuff in. It's cool to see what happens when you start to do that. Whether or not you are an entrepreneur who's solely on your own, you can start thinking about this. Are my activities right now revenue producing or are they cost producing? Am I actually pulling in money? It's such an interesting way to look at. There's a great book that I read once. I got to be honest with you. I'm saying this to you, but I cannot remember the name of it. The whole point of the book though was he was saying, "Okay, there's really four different areas of work that you can go in." This isn't Robert Kiyosaki's ESBI thing. It was another guy who had four different quadrants, also, and he was saying that your ... Let's say you want to get a job. Let's say you don't want to be an entrepreneur. I know a lot of ... 99% of the people who listen to this podcast, you guys are all trying to be entrepreneurs. You are entrepreneurs. You're going out. You're changing the world. You're doing great things. Just take this as a grain of salt just with the lesson. He basically said that if you want security, you will not make a lot of money unless you become this high-end entrepreneur. Eventually you get to this place of great security. If you want to make a lot of money, you have to stay in high-risk job opportunities. You have to stay in these positions where you actually go out and you have to ... It ties in exactly what I'm saying. You have to be on the spot where revenue is created. There were four different quadrants and he was saying, "Look, the places ..." Think about a doctor. That's more high risk. You are playing with people's lives. It's no wonder they get paid a lot of money. Society has said, "Okay, let's let this guy get paid a lot so that he is motivated to know his stuff." You know what I mean? Remember that thing about sales funnels? 50% of the time, on the first launch, they don't work. They're high risk. Then you turn around and we make three tweaks to them and they're actually not high risk at all. They'll turn around to make a butt load of money. It's just figuring out the right model on certain things. Anyway, funnels are not high risk though for that reason... I was just thinking about all this stuff this morning while we were lifting. I was like, "It's so fascinating how true that lesson is that my dad told me, like, 10 years ago. Stay on the revenue side of business. You know, do things that are going to bring extra income in." If you're working somewhere right now and they're not willing to see the money that you're pulling in, should be worth a raise or whatever, second guess what you're doing. I'm not going to sugarcoat it. That sucks... If you can go in and you can create a butt load of extra value, if you can go in and you just ... Anyway, I think you guys get the idea. What ended up happening is I was doing all, just to come full circle, I was doing all these construction jobs and I was tiling. I was actually steel tying. We'd get these huge things of rebar. We'd take these machines and we'd bend the rebar. We'd build these pools inside of these backyards. It's cool. I helped maintain and do some of the pool for the singer from One Republic, which is cool. The guy's got a sweet pool, man. It's underground, under his house. It's so crazy. I was a pool cleaner and I did that for a long time. I'd go and I'd clean the pools. I had a route that I'd go on. It's the cost side of business. It wasn't directly ... I was a service guy. My position didn't really make money. I was just fulfillment for what they were selling... I remember I was sick of it, that there was this moment of time. I was 22. That was 6 years ago. Wow, almost 7. What? It's my birthday coming up. Woo hoo. I remember walking out of the big warehouse where we had all of our stuff. I was covered in cement powder and all this stuff. I was dirty and it was freezing out. It was a good experience, but I remember it was time for me to go back to college and finish that semester, to pick back up. I was almost done with school at that time. I remember there was this little piece of tile on the ground. This might sound cheesy, but I remember I picked up this piece of tile and I realized, I was like, "I'm going to take this and I'm going to keep it with me because I want to remind me to never do a job like this again. Not that it's below me, but just because I want to never have to be in a position where I have to do this again, and there were times in the future during college where I hadn't quite figured out how to make enough money yet. I went and I ... We're about to start Funnel Fridays. I got to run, and it's in three minutes... Instead of taking the construction job, that's when I decided I was going to go try and do real estate, which eventually led me to funnels. Anyway, all I'm saying is decide what position you're going to stay in and then stick to it. I know a lot of you guys have already done that, but anyway, I just hope that stays motivating to you guys. Stay on the revenue side of business and stay doing only the tasks that are going to bring revenue to what you're doing. Outsource the rest of them. Anyways, guys, I got to run. If you guys want to, check out Funnel Fridays or Funnel Feast. That's where I do kind of what we do on Funnel Fridays, but more in depth usually on Saturdays. Check out FunnelFeast.com if you want. All right, guys. Talk to you later. Bye.

talk society colorado sales dad risk nasa skype ibm denver broncos moreno woo robert kiyosaki outsource clickfunnels one republic m16 steve larsen discount tire sales funnel radio voxes funnel fridays

Should You Write A Book?

Play Episode Listen Later Jan 27, 2017 13:31

After finishing book #2, these are my thoughts on weather or not you should actually write a book. On this episode Russell talks about finally completing his Expert Secrets book as he's about to send it off to the publisher. He also gives some advice on whether or not others who have asked him, should write a book as well. Here is some of the gold you will hear in this episode: Why Russell bought a domain name and paid a publisher 10 years prior to actually writing a book. What some things Russell thinks you need to do in order to write a book. And why taking the time to make sure that you wrote a good book is so important. So listen below to hear Russell's advice and find out why it's worth it to write a book. ---Transcript--- Hey everyone, this is Russell again. I hope you guys are doing awesome today. So I apologize that I have not been here for you guys the last three days. I've been here in spirit. Hopefully you had a chance to listen to the last 3 episodes. I've got some of you guys freaking out in the Facebook group about the last 3 episodes. They're like, “I cannot believe you actually gave this.” In fact, if you guys aren't on the Facebook group yet, if you go to projectclickfunnels.com it'll redirect you to the Facebook group. But we've got 40,000 funnel hackers like you hanging out, talking about stuff all day long. So go to projectclickfunnels.com and come join us. But some of you guys are freaking out there like, “Dude, I can't believe Russell shared that.” So for those of you guys who are paying attention, I'm trying to drop gold bombs all the time. Hopefully the last 3 days have been inspiring for you. If that did anything for you, you're going to love the Expert Secrets book. Because it's taking that and going into a lot of depth and it's so exciting. Anyway, I wanted to let you guys know that I'm pretty much done with the book. What? It's been every night, so Monday night I was up til 4:30 and then I had to get up at 7, and then Tuesday night I was up til I think about 3, and that night I remember Dylan Jones, we're racing, I'm trying to get the book done and he's trying to get the survey element done, which I think it's done. I think he's going live today, which is amazing. But we've been racing and I told him, “I have this weird feeling, I've been drinking a lot of caffeine so I can stay awake. I have this thing where I'm wide awake, but I feel like I don't have a soul, because I think my body is a asleep, but my brain and my eyes are awake. It's this weird zombie feeling.” Anyway, I told him that at 2:30 Tuesday night, and at 3 o'clock I hit a wall. So I had to be done after that. And then Wednesday was the next day. Each night I'm getting 3 to 4 hours of sleep, so Wednesday started, luckily I had the day pretty much open so I worked on the book all day, and came home at night and I think I done about, all the days are blending together, I think it was about 2:30 when I went to bed on Wednesday. I pretty much got it for the most part done. And then yesterday I had a bunch of stuff happening. And today's Friday and I've got 2 of these Funnel Fridays which is starting in 15 minutes. If you're not watching Funnel Fridays go to funnelfriday.com we archive them there, but again, I'm dropping these little gold bombs, gold nuggets for you guys in different places, and if you're not watching you're missing out on cool stuff. Each week we build a funnel. We're building one in 15 minutes from now, which is cool. And then I've got decade in a day, so those who join my inner circle, when they first come in we do a thing called Decade in a Day. Basically I spend an hour with you on the phone and we look at your model, figure out what you need to do and point you in the right direction. So I've got 5 or 6 of those today in a row, we let everyone who's in it, listen in. So they listen and hear what everyone else is saying, which is kind of fun. So that's what's happening. So today is a full day too. I've got probably, I would say 2 hours left on the book just ot put all the final images in and I've got two new chapters I added that are just mini chapters. They're two pages just to show how this stuff works in different funnels, so I have to write those as well. Then at that point, I have my editor do one last run and my goal is Monday to submit it to the publisher. So Monday I submit it to the publisher, then I'm done. I can't touch it. I'm not allowed to ever touch it again, which is stressing me out. Then I have to record the audiobook version, which will be happening in a couple of weeks. And then Monday we have our certification event. So we have Certified people coming out Monday. So I'll be speaking at that. And Monday we're actually moving to the new office. It's crazy. The next thirty days are insane. I have three events in the next thirty days. So Monday we move in the office, plus certification, that's Monday, Tuesday. Then I got Wednesday, Thursday, Friday to plan for the FHAT event, which then we have our FHAT event. Which FHAT is F H A T which stands for Funnel Hack A Thon. So this is a new event we're going to rolling out, and hopefully it goes well. But we're taking 30 of our inner circle members through that. So that's happening the next Monday, Tuesday and Wednesday. Then Thursday and Friday I'm supposed to have the 100k meeting, but I'm going to have to miss it because I can't get it all done. So I'm missing the 100k meeting, during those two days we'll be filming the book launch video's and also the FHAT event videos, to launch those two projects. Then I've got a week where I'm trying to do all my presentations for Funnel Hacking Live, and after that we go to Funnel Hacking Live. It's crazy. And then I have a break for a couple of weeks, then we launch the book. So It's insane. If I survive the next thirty days it's going to be pretty amazing. It's funny because I have people that are like, “Oh, I wrote a book.” I had a guy I was talking to the other day and he's like, “I have a presentation in March I'm preparing for.” I'm like, a presentation. I was like, “In the next 30 days, I have 17 or 18 presentations that I haven't started on yet.” I have to get that done in the next 30 days, plus I'm writing a book, plus moving offices, plus there's a lot of other stuff happening behind the scenes of well. Next week, we're launching, obviously we launched the podcast funnel last week, which was cool and brought a lot of you guys to our podcast. Next week we're launching Funnel Graffiti, the week after that we're launching Funnel Manifesto, and we have all these cool things we're rolling out. There's so many fun things happening, I love it. I love Clickfunnels, it makes it so fun and cool to do cool stuff. Anyway, all those things are happening. On top of that trying to be a scout master and a parent and husband and everything else. It's crazy, but it's so fun. I'm having the time of my life. This is, I love it. Alright, today I wanted to share one thing, because people keep asking me about the book. “Russell, should I write a book? Should I not write a book?” So what I wanted to share with you guys is my thoughts on that because this is now book number two. I've written others, I mean this is my second published book. We've got 108 Split tests, which is an awesome book. We've got Funnel Stacking, which is an awesome book we've done. But this is the second real book. And for me it's been stressful. The Dotcom Secrets book took me a year and a half to write. And Expert Secrets book turned into that as well, I thought it was gonna be faster. I was like, I will prepare better this time. But no, it still took almost 18 months from beginning to end. It's funny, my accountant was, which I finally have a good accountant. It's awesome to have someone who's awesome. So he's going through all our stuff and numbers and the end of the year he sent us this report and it's funny because if you look at the book funnel, we've sold almost 100 thousand copies of the Dotcom Secrets book last year. Or maybe since it started, I don't know, whatever it is. But you look at that and it's like how much money we make on those funnels. And it's not a lot. If you look at it, if that was my business was the book, you'd be like, “Oh, wow you made….” I think we netted maybe 100 grand from book sales last year, which depending on who you are could be good or bad. But we sold a lot of books. I averaged a dollar a book, which is horrible. But you look at that, and what was the, from looking at it, was that profitable? No it probably wasn't. But if you look at it like because of that book, what was created? It became the guidebook, the playbook for people to understand funnels, which got people into Clickfunnels, which got people building, which got people into the certification, which got people to go to live events. It became this tool for so many other things. And the Expert Secrets book is the same thing. My goal is to sell 100 thousand copies during the launch month. I want to sell a million copies. In fact, I'm launching a blog documenting how we sold a million copies of this book because I want to show the process and share with everybody. So the question is, is writing a book worth it? A couple of things, first off I'd say at first it's not. But there's a transition point. In fact, I still remember when I actually wrote the book, or decided to write the book, I'd always wanted to. In fact, the reason I bought the domain name Dotcomsecrets originally was because I wanted to buy a book called that. So that was 10 years ago. But I didn't write a book for 10 years. I think you have to earn a book. Some people write a book really quick. And I don't think it's the right timing. But for me, I was sitting at a Carl's Jr with Chad Woolner, my buddy. We were watching our kids play in a playground and he said to me, “Do you know the difference between you and Brendan Burchard and Tony Robins? There's only one thing that I really noticed. I feel like your content is as good, if not better. I feel like all these things, the one thing that they have that you don't have is a book. That's it.” And I was like, huh. That's weird because I don't feel like, there's some weird perception about a book, whatever that is. So that night I was like, I don't know how you are, but I financially commit if I'm going to do something. So I went out there and I was like, I need to find someone to help me with this book. So I found a whole bunch of people and I interviewed a bunch, and spent a whole bunch of money the next day for somebody to be the person. It was Julie Easton, who's my…..helps me write the book. So I gave her a whole bunch of the money and she became….Now I had, I paid someone, this has to happen. And she was writing every single day. It was like “What's next? What's next?” and a year and a half later we had a book. But it was just one of those things. So people always ask me, “Should I write a book? Should I not write a book?” And when all is said and done, I think that you should. I don't think it should, it shouldn't be the first thing you do. But it's something you should do because it is dramatically transformed our positioning, our business, our brand. So I do think it's worth doing, but not at first, but there's a time. So I would say to all you guys to do what I did. 10 years before I wrote my book, “I'm going to write a book.” Just declare, “I'm going to write a book. And this is what the title's going to be and I don't know what it's going to be yet.” Because as soon as I had this, I knew the book, I knew….it's weird because my mind started doing stuff that became the book later. I had to become something to write the book. We had to have stories and stuff. I don't know if subconsciously I declared, “I'm going to write a book.” In fact, I even paid Morgan James who did our publishing; I paid him for the book 10 years ago. You could ask him. Every time I saw him for the next year he was like, “So when's the book coming?” I was like, “It's coming soon.” But I paid it 10 years prior, I paid the bill for the book. So when the book came out he was li,,e “I never thought you were actually going to write this.” But I had put it out there. I paid money to start it, and then I was doing life but because of that it made me create the book. It made me create the stuff to have that I think that it should be the goal for all you guys to write a book. Because I think it's important. I think if I was you guys, I would make sure you write a good book. I've had some friends write books that were like, they did this thing where they busted out a book in a weekend and it became a bad book and it didn't help them, it actually hurt them a lot of times. In fact, I had a guy who I respected a lot, and then I read his book and I lost all respect for him because I was like, “That book made me think you have no idea what you're talking about.” So I think it's worth writing a good book. So I'd say if I was you guys, depending on where you're at in your path say, “I'm going to write a book.” Just make that a thing and even buy a domain name, get the e-cover designed. Be like, “I have a book now, I'm an author. I'm writing a book.” Tell people that, “I'm writing a book.” “What's it about?” “I don't know yet, but I'm writing it.” Just to kind of put it out there. And then start becoming who you gotta become to write the book. You have to earn the book. Go out there and if you're writing a book on weight loss, go get a hundred clients and help them lose a lot of weight so you can understand intimately the process so you when you do write the book, you will a different perspective. When I had the idea for Dotcom Secrets, I had like 4 funnels in the internet marketing niche and the potato gun niche and a couple little things, but I didn't, I wasn't worthy of writing that book yet. But because I did that, I started coaching people and started learning and I started to launch my own. We did supplement funnels and weight loss funnels and from that learning and education I learned all the stuff and then I was able to write this book. But if I didn't have that, this thing out there, who knows if I would have ever written it. And now, the Expert Secrets book is out there and it's been written out and it's the next piece. What we're trying to do with our company and our mission and how we're trying to effect people, it is a book, it is the thing if I do it right, if I execute it correctly, which I hope I will, it's going to expand our market and bring us out to the masses and get this main stream. That's why I feel called to write this book and I'm so proud of it. I said on Snapchat the other day, “After writing this book I almost hate the Dotcom Secrets book.” It was an amazing book, I'm proud of it. But compared to what's been created here….I'm so excited for people to have this. It's going to change people and it's going to cause movements and it's going to be awesome. With that said, I've got Funnel Fridays in 7 minutes. I've got to get in here and get started. That's my thoughts on writing a book. It's worth the journey and when you're ready for it, you'll know and then it will become a transforming piece in your positioning and in your brand and in you as person. That's what I got for you. Alright guys, I'm out of here. Have a great day. I'll talk to you soon. Bye everybody.

decade snapchat split certified write a book soit clickfunnels tony robins expert secrets funnel hacking live dotcom secrets dylan jones morgan james brendan burchard fhat funnel fridays funnel hackathon

Should You Write A Book?

Marketing Secrets (2017)

Play Episode Listen Later Jan 27, 2017 13:31

After finishing book #2, these are my thoughts on weather or not you should actually write a book. On this episode Russell talks about finally completing his Expert Secrets book as he’s about to send it off to the publisher. He also gives some advice on whether or not others who have asked him, should write a book as well. Here is some of the gold you will hear in this episode: Why Russell bought a domain name and paid a publisher 10 years prior to actually writing a book. What some things Russell thinks you need to do in order to write a book. And why taking the time to make sure that you wrote a good book is so important. So listen below to hear Russell’s advice and find out why it’s worth it to write a book. ---Transcript--- Hey everyone, this is Russell again. I hope you guys are doing awesome today. So I apologize that I have not been here for you guys the last three days. I’ve been here in spirit. Hopefully you had a chance to listen to the last 3 episodes. I’ve got some of you guys freaking out in the Facebook group about the last 3 episodes. They’re like, “I cannot believe you actually gave this.” In fact, if you guys aren’t on the Facebook group yet, if you go to projectclickfunnels.com it’ll redirect you to the Facebook group. But we’ve got 40,000 funnel hackers like you hanging out, talking about stuff all day long. So go to projectclickfunnels.com and come join us. But some of you guys are freaking out there like, “Dude, I can’t believe Russell shared that.” So for those of you guys who are paying attention, I’m trying to drop gold bombs all the time. Hopefully the last 3 days have been inspiring for you. If that did anything for you, you’re going to love the Expert Secrets book. Because it’s taking that and going into a lot of depth and it’s so exciting. Anyway, I wanted to let you guys know that I’m pretty much done with the book. What? It’s been every night, so Monday night I was up til 4:30 and then I had to get up at 7, and then Tuesday night I was up til I think about 3, and that night I remember Dylan Jones, we’re racing, I’m trying to get the book done and he’s trying to get the survey element done, which I think it’s done. I think he’s going live today, which is amazing. But we’ve been racing and I told him, “I have this weird feeling, I’ve been drinking a lot of caffeine so I can stay awake. I have this thing where I’m wide awake, but I feel like I don’t have a soul, because I think my body is a asleep, but my brain and my eyes are awake. It’s this weird zombie feeling.” Anyway, I told him that at 2:30 Tuesday night, and at 3 o’clock I hit a wall. So I had to be done after that. And then Wednesday was the next day. Each night I’m getting 3 to 4 hours of sleep, so Wednesday started, luckily I had the day pretty much open so I worked on the book all day, and came home at night and I think I done about, all the days are blending together, I think it was about 2:30 when I went to bed on Wednesday. I pretty much got it for the most part done. And then yesterday I had a bunch of stuff happening. And today’s Friday and I’ve got 2 of these Funnel Fridays which is starting in 15 minutes. If you’re not watching Funnel Fridays go to funnelfriday.com we archive them there, but again, I’m dropping these little gold bombs, gold nuggets for you guys in different places, and if you’re not watching you’re missing out on cool stuff. Each week we build a funnel. We’re building one in 15 minutes from now, which is cool. And then I’ve got decade in a day, so those who join my inner circle, when they first come in we do a thing called Decade in a Day. Basically I spend an hour with you on the phone and we look at your model, figure out what you need to do and point you in the right direction. So I’ve got 5 or 6 of those today in a row, we let everyone who’s in it, listen in. So they listen and hear what everyone else is saying, which is kind of fun. So that’s what’s happening. So today is a full day too. I’ve got probably, I would say 2 hours left on the book just ot put all the final images in and I’ve got two new chapters I added that are just mini chapters. They’re two pages just to show how this stuff works in different funnels, so I have to write those as well. Then at that point, I have my editor do one last run and my goal is Monday to submit it to the publisher. So Monday I submit it to the publisher, then I’m done. I can’t touch it. I’m not allowed to ever touch it again, which is stressing me out. Then I have to record the audiobook version, which will be happening in a couple of weeks. And then Monday we have our certification event. So we have Certified people coming out Monday. So I’ll be speaking at that. And Monday we’re actually moving to the new office. It’s crazy. The next thirty days are insane. I have three events in the next thirty days. So Monday we move in the office, plus certification, that’s Monday, Tuesday. Then I got Wednesday, Thursday, Friday to plan for the FHAT event, which then we have our FHAT event. Which FHAT is F H A T which stands for Funnel Hack A Thon. So this is a new event we’re going to rolling out, and hopefully it goes well. But we’re taking 30 of our inner circle members through that. So that’s happening the next Monday, Tuesday and Wednesday. Then Thursday and Friday I’m supposed to have the 100k meeting, but I’m going to have to miss it because I can’t get it all done. So I’m missing the 100k meeting, during those two days we’ll be filming the book launch video’s and also the FHAT event videos, to launch those two projects. Then I’ve got a week where I’m trying to do all my presentations for Funnel Hacking Live, and after that we go to Funnel Hacking Live. It’s crazy. And then I have a break for a couple of weeks, then we launch the book. So It’s insane. If I survive the next thirty days it’s going to be pretty amazing. It’s funny because I have people that are like, “Oh, I wrote a book.” I had a guy I was talking to the other day and he’s like, “I have a presentation in March I’m preparing for.” I’m like, a presentation. I was like, “In the next 30 days, I have 17 or 18 presentations that I haven’t started on yet.” I have to get that done in the next 30 days, plus I’m writing a book, plus moving offices, plus there’s a lot of other stuff happening behind the scenes of well. Next week, we’re launching, obviously we launched the podcast funnel last week, which was cool and brought a lot of you guys to our podcast. Next week we’re launching Funnel Graffiti, the week after that we’re launching Funnel Manifesto, and we have all these cool things we’re rolling out. There’s so many fun things happening, I love it. I love Clickfunnels, it makes it so fun and cool to do cool stuff. Anyway, all those things are happening. On top of that trying to be a scout master and a parent and husband and everything else. It’s crazy, but it’s so fun. I’m having the time of my life. This is, I love it. Alright, today I wanted to share one thing, because people keep asking me about the book. “Russell, should I write a book? Should I not write a book?” So what I wanted to share with you guys is my thoughts on that because this is now book number two. I’ve written others, I mean this is my second published book. We’ve got 108 Split tests, which is an awesome book. We’ve got Funnel Stacking, which is an awesome book we’ve done. But this is the second real book. And for me it’s been stressful. The Dotcom Secrets book took me a year and a half to write. And Expert Secrets book turned into that as well, I thought it was gonna be faster. I was like, I will prepare better this time. But no, it still took almost 18 months from beginning to end. It’s funny, my accountant was, which I finally have a good accountant. It’s awesome to have someone who’s awesome. So he’s going through all our stuff and numbers and the end of the year he sent us this report and it’s funny because if you look at the book funnel, we’ve sold almost 100 thousand copies of the Dotcom Secrets book last year. Or maybe since it started, I don’t know, whatever it is. But you look at that and it’s like how much money we make on those funnels. And it’s not a lot. If you look at it, if that was my business was the book, you’d be like, “Oh, wow you made….” I think we netted maybe 100 grand from book sales last year, which depending on who you are could be good or bad. But we sold a lot of books. I averaged a dollar a book, which is horrible. But you look at that, and what was the, from looking at it, was that profitable? No it probably wasn’t. But if you look at it like because of that book, what was created? It became the guidebook, the playbook for people to understand funnels, which got people into Clickfunnels, which got people building, which got people into the certification, which got people to go to live events. It became this tool for so many other things. And the Expert Secrets book is the same thing. My goal is to sell 100 thousand copies during the launch month. I want to sell a million copies. In fact, I’m launching a blog documenting how we sold a million copies of this book because I want to show the process and share with everybody. So the question is, is writing a book worth it? A couple of things, first off I’d say at first it’s not. But there’s a transition point. In fact, I still remember when I actually wrote the book, or decided to write the book, I’d always wanted to. In fact, the reason I bought the domain name Dotcomsecrets originally was because I wanted to buy a book called that. So that was 10 years ago. But I didn’t write a book for 10 years. I think you have to earn a book. Some people write a book really quick. And I don’t think it’s the right timing. But for me, I was sitting at a Carl’s Jr with Chad Woolner, my buddy. We were watching our kids play in a playground and he said to me, “Do you know the difference between you and Brendan Burchard and Tony Robins? There’s only one thing that I really noticed. I feel like your content is as good, if not better. I feel like all these things, the one thing that they have that you don’t have is a book. That’s it.” And I was like, huh. That’s weird because I don’t feel like, there’s some weird perception about a book, whatever that is. So that night I was like, I don’t know how you are, but I financially commit if I’m going to do something. So I went out there and I was like, I need to find someone to help me with this book. So I found a whole bunch of people and I interviewed a bunch, and spent a whole bunch of money the next day for somebody to be the person. It was Julie Easton, who’s my…..helps me write the book. So I gave her a whole bunch of the money and she became….Now I had, I paid someone, this has to happen. And she was writing every single day. It was like “What’s next? What’s next?” and a year and a half later we had a book. But it was just one of those things. So people always ask me, “Should I write a book? Should I not write a book?” And when all is said and done, I think that you should. I don’t think it should, it shouldn’t be the first thing you do. But it’s something you should do because it is dramatically transformed our positioning, our business, our brand. So I do think it’s worth doing, but not at first, but there’s a time. So I would say to all you guys to do what I did. 10 years before I wrote my book, “I’m going to write a book.” Just declare, “I’m going to write a book. And this is what the title’s going to be and I don’t know what it’s going to be yet.” Because as soon as I had this, I knew the book, I knew….it’s weird because my mind started doing stuff that became the book later. I had to become something to write the book. We had to have stories and stuff. I don’t know if subconsciously I declared, “I’m going to write a book.” In fact, I even paid Morgan James who did our publishing; I paid him for the book 10 years ago. You could ask him. Every time I saw him for the next year he was like, “So when’s the book coming?” I was like, “It’s coming soon.” But I paid it 10 years prior, I paid the bill for the book. So when the book came out he was li,,e “I never thought you were actually going to write this.” But I had put it out there. I paid money to start it, and then I was doing life but because of that it made me create the book. It made me create the stuff to have that I think that it should be the goal for all you guys to write a book. Because I think it’s important. I think if I was you guys, I would make sure you write a good book. I’ve had some friends write books that were like, they did this thing where they busted out a book in a weekend and it became a bad book and it didn’t help them, it actually hurt them a lot of times. In fact, I had a guy who I respected a lot, and then I read his book and I lost all respect for him because I was like, “That book made me think you have no idea what you’re talking about.” So I think it’s worth writing a good book. So I’d say if I was you guys, depending on where you’re at in your path say, “I’m going to write a book.” Just make that a thing and even buy a domain name, get the e-cover designed. Be like, “I have a book now, I’m an author. I’m writing a book.” Tell people that, “I’m writing a book.” “What’s it about?” “I don’t know yet, but I’m writing it.” Just to kind of put it out there. And then start becoming who you gotta become to write the book. You have to earn the book. Go out there and if you’re writing a book on weight loss, go get a hundred clients and help them lose a lot of weight so you can understand intimately the process so you when you do write the book, you will a different perspective. When I had the idea for Dotcom Secrets, I had like 4 funnels in the internet marketing niche and the potato gun niche and a couple little things, but I didn’t, I wasn’t worthy of writing that book yet. But because I did that, I started coaching people and started learning and I started to launch my own. We did supplement funnels and weight loss funnels and from that learning and education I learned all the stuff and then I was able to write this book. But if I didn’t have that, this thing out there, who knows if I would have ever written it. And now, the Expert Secrets book is out there and it’s been written out and it’s the next piece. What we’re trying to do with our company and our mission and how we’re trying to effect people, it is a book, it is the thing if I do it right, if I execute it correctly, which I hope I will, it’s going to expand our market and bring us out to the masses and get this main stream. That’s why I feel called to write this book and I’m so proud of it. I said on Snapchat the other day, “After writing this book I almost hate the Dotcom Secrets book.” It was an amazing book, I’m proud of it. But compared to what’s been created here….I’m so excited for people to have this. It’s going to change people and it’s going to cause movements and it’s going to be awesome. With that said, I’ve got Funnel Fridays in 7 minutes. I’ve got to get in here and get started. That’s my thoughts on writing a book. It’s worth the journey and when you’re ready for it, you’ll know and then it will become a transforming piece in your positioning and in your brand and in you as person. That’s what I got for you. Alright guys, I’m out of here. Have a great day. I’ll talk to you soon. Bye everybody.

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The Secret Of Contrast

Play Episode Listen Later Dec 27, 2016 12:00

A powerful tool to use in your storytelling. On today's special Christmas, hot tub edition of Marketing In Your Car, Russell and his son Dallin talk about contrast and why it makes life and business better. Here are some fun things you will hear in this episode: Why the contrast of being in 102 degree hot tub makes the freezing cold temperature outside more fun. Why we should look for contrast in all areas of life including food, relationships, and business. And what Russell's Christmas tradition involving Marshmallow Matey's is. So listen below to hear Russell and Dallin's thoughts on why contrast in your life makes it more interesting. ---Transcript--- Hey everyone, this is Russell Brunson, welcome to Marketing In Your Hot Tub. It is actually Christmas night and I'm in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin is the last remaining hot tuber, how you doing bud? Dallin: Good. Russell: So Dallin, if you guys saw Funnel Friday's this week, was on Funnel Fridays and he actually built a funnel. What was the funnel about that you built? Dallin: Snow balls. Rocks snow balls. Russell: Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs, evil snowballs huh? Dallin: Yeah, evil. You don't want to mess with it. Russell: But it was pretty good right? You built the funnel in about 15 minutes. Dallin: Yeah, it was supposed to be 30 but I got under pressure. Russell: Normally people get 30 minutes but I gave Dallin 15 because I knew he could do it. And he did, the funnel was amazing. It was pretty good. Dallin: I'm really good at it. Russell: So if any of you guys are wondering or want to see that, go to Funnelfridays.com and look at the Christmas special and you'll meet most of my kids, were on that episodes except I don't think Norah came in. Dallin: Yeah, but Bowen didn't come in. Russell: Oh yeah, Bowen didn't come but most of my kids are on there, so if you want to meet them go to funnelfridays.com. But tonight I have a really special message. So that's what I wanted to talk to you guys about today. The topic I'm talking about is a thing called contrast. So I'm telling you this while we are sitting in the hot tub, it's 7:54 pm Christmas night. We had a great Christmas day today and now we're outside and it's dark and cold, there's snow, there's about ten inches of snow. In fact, yesterday we were out in….we bought this four wheeler rhino thing. Dallin: That's awesome. It's like a snow thing that picks up snow. Russell: Yeah, it has a snow plow on the front of it, and we hook tubes to the back and pulled the kids around the yard for….it was really fun. Dallin: Now I know how to drive a car. Russell: What? Don't talk about that. So it's really, really cold and then we jumped in the hot tub and it's like 102 degrees and it's really hot. So the kids, would be getting in the hot tub and then they'd jump out into the snow and do snow angels and they're screaming because it's so cold and they dive back in and they're screaming because it's so hot. And back and forth and back and forth. And what's cool if you think about that, what's making this experience really fun is the contrast. And I started thinking about other things where contrast is the key. And I really think that happiness in life is tied to contrast. We had a church Christmas party and they decided to have Collette and I be in charge of it. So we had the chance to throw a party for 500 people and one of the ideas that came out of it, one of the guys on our committee, he had an idea. He's like, “We should do a hot chocolate bar.” And I was like, “Oh that would be awesome.” So we had this huge hot chocolate bar, we boiled I don't know, thirty gallons of hot chocolate. Dallin: With a lot of good candy. Russell: We had tons of toppings like York Peppermint patties, cinnamon bears, marshmallows… Dallin: And then my favorite flavor ran out right when they came in. Russell: So we had a whole bunch of stuff, and the point of this story, we had a huge hot chocolate bar, which was good, but what made it great was the contrast. We had an ice cream scooper scooping a bunch of ice cream into the hot chocolate. So we have this hot, hot chocolate with cold ice cream and the contrast is what made it magic. You go like that with most foods. If you go to a restaurant and you get sweet and sour sauce, you get sweet and sour is the contrast, that's why it's interesting. A lot of foods are that way. They have two…..for Christmas somebody may have sent me a bag of this and may have eaten the whole thing by myself. It was a bag of chocolate covered pretzels. The chocolate is sweet and the pretzels are salty. So it's salty, sweet and the contrast is what made it interesting. Dallin: Dad, not cool to tell that in front of your kid. Russell: You want to eat it now? But you think about most parts of life, the relationships I have with people that are the most fun are not where they're like me. I do have a lot of fun with a lot of entrepreneurs that are just like me, but even within that there's a lot of contrast. There's contrast within my family, contrast within my beliefs, contrast within ideas. And that's what makes things interesting. Is the contrast. From food, from relationships, from all these kind of things. What I want to talk about today, a lot of people probably don't know this, but it's also the key to good story telling. Dallin: And cars, and hot tubs. Russell: To hot tubs and cars? It's the key to good story telling, it's the key to good selling. Dallin: That's compare and contrast. Boom. Russell: Okay, boom. Dallin's comparing contrasted. He compared a car and a hot tub. Did you contrast them? Dallin: No, not really. Russell: Okay, so let me explain this. So when telling a story it's the contrast that makes the story interesting. So from a higher level view it's like, you tell a story, “first I was broke, then I was rich.” That was the contrast. “first I was fat, then I got skinny. First I was sad, then I became happy.” That contrast is what makes the story interesting. That's from an overarching story level. That's kind of the arch that people normally go on. Dallin: It's like with the cereal I had this morning too. Russell: Dallin wants to throw things completely off topic. Okay Dallin, let me finish this story and then you can tell about cereal okay? So then it's also from a macro level, the micro level is the same thing when you're telling stories. You get down to the actual pieces of the story, it's also the contrast. You dig down and as you're telling the details, the contrast in the details is what's interesting as well. So it's like, right now if I were telling the story, we're sitting in the hot tub and part of our body was so hot because it's 102, 103 degrees. It's really warm, but my head and neck is above water and when the wind hits you it's bitter cold. And it cuts you, it cuts you down even into the water because it's so cold, but then the water is so warm that it pushes that heat back up. So I'm telling the contrast of the cold and the hot, which makes it intriguing, makes it interesting. So when you're describing each of the individual pieces of the story there's contrast in all of them. You're writing emails, there should be contrast in your emails. As you're talking about things, “I was this and I became this. I felt this, but then this happened.” There's a scripture that all my Mormon friends would now about where Lehi in the beginning of the Book of Mormon, he talks about how there's got to be opposite in all things. If it wasn't for the dark you wouldn't know ….if it wasn't for evil you wouldn't know good. There's a reason why there's contrast. Without sadness you can't have happiness. Without that contrast you can't know happiness until you've had sadness. You can't know joy until you've had pain. You can't do what's right unless you know what's wrong. Dallin: Wrong. Russsell: Yeah, Dallin's getting it. Hopefully everyone's catching on at the same time. But it's that contrast in all things in life. That's what makes life interesting, is that contrast. Dallin: Sad, happy. Bad, good. Loving it, hating it. Russell: What other contrasts you got? Dallin: Ellie and school. Russell: Ellie and school? Ellie's is his sister, and school? Okay. Dallin: They're really far contrasts. Russell: Ellie and school are contrasts. But you think about it you guys. It's interesting because that's the key. Depends on how you look at it. If you look at it like, I'm going to eat something, let me make some contrasts. I'm going to tell a story, I'm going to sell something. I'm going to write an email to… Dallin: Billy Bob Joe. Russell: What? Dallin: Billy Bob Joe. Russell: Who's Billy Bob Joe? Dallin: You're sending an email to Billy Bob Joe. Russell: Okay…..Alright, that makes no sense, but whatever. So I hope that, amongst the random thoughts, I hope you guys got some value from tonight. From the contrast of sitting in the hot tub while the cold is on my, blowing against my skin and kind of freezing up top. Dallin: That's why it's cold, hot tub. Car, contrast. Russell: Yes, alright Dal, you want to tell the story from breakfast this morning? Dallin: Yeah, sure. Russell: Alright, tell it loud so you can all hear. Dallin: So our dad took a huge bowl, one that we use to make cookies and stuff. Russell: A big salad bowl. Dallin: Yeah. For Christmas he got a big Lucky Charm thing… Russell: it was Marshmallow Matey's. It's the generic Malt-O-Meal knock off version of Lucky Charms. Speaking of, real quick of Lucky Charms, the reason why it's so good is the contrast. There's the oats that are not sweet and the marshmallows that are sweet, that's why it's so good. Dallin: Yeah, but our dad dumped it all in and filled the whole bowl up, which he didn't use a normal cereal bowl. Russell: The whole salad bowl of Marshmallow Matey's. Dallin: And he ate all the oats first and then he sugared up with all the marshmallows. Russell: So this is my brothers and sisters have done our whole lives. So Santa brings us sugar cereal, we always used to get Marshmallow Matey's because it's twice the size of Lucky Charms, because you get a big old Marshmallow Matey's bag. So I would fill a salad bowl full. Dallin: I wish I did it this morning too. Russell: You can do it, I got leftovers. Dallin: Tomorrow morning I'm going to use a big salad bowl. Russell: And we do it so the rule is you can't eat a single marshmallow until all the oats are gone. Dallin: Unless we accidently eat one. Russell: No, if you accidently, you have to spit it back out. Dallin: What the…? Russell: Yep. Dallin: But what if you don't know it's in there. Russell: Yeah, I guess you don't know. But you should know. You have to be really careful, it take's probably 20 or 30 minutes. I Snapchatted me doing it. But then I ate the whole thing, so when you're done with it though, you've got this whole bowl of marshmallows and the marshmallows are oozing into the milk. So the milk's like syrup as well. So at the end you drink the marshmallow syrup milk and it's the reward for sacrificing 30 minutes of your life to something that's completely ridiculous. Dallin: Oh yeah, so tell them about the mission companion thing. Russell: So I went on a mission for the Mormon church, I was in New Jersey and Santa Claus knew how to get Marshmallow Matey's up to New Jersey. So Christmas morning I pull the huge salad bowl out, it's tradition you have to do it. So I was eating it and it took like an hour…. Dallin's dying over here. My companion, after a half an hour is like, “Elder Brunson, you gotta stop. I can't handle the noise of you eating every little piece of cereal. Get out of this room.” Poor guy. He probably hates me for that. Ooh, Dallin. Feel my hair it's frozen hard as a rock. Dallin: yeah, that's why I was grabbing it. Russell: So I have one more story for you guys about contrast. Actually it has nothing to do with contrast, but it's a cool story. When I was a kid we went on a family reunion up somewhere for winter time and it was like this. We went to a hot tub, and we walked from the hot tub back to our condo and it was freezing. And my cousin, Juliana, her hair froze. And she grabbed it, bent it and it snapped her hair off, broke her hair. Dallin: And she didn't even feel a thing. Russell: Which is crazy. So I wonder if I could give myself a haircut right now? Dallin: Oh, hi Norah. Or Aiden. Russell: Oh, there's the kids. Oh man. I think we're going to have to end the hot tub party while everyone else is having fun inside without us. Aiden is in his ninja turtle outfit, driving Norah's new scooter. Anyway, appreciate you guys for listening. Hopefully you got some value out of today. Remember contrast in all things. It's the spice of life, makes it interesting, builds…. Dallin: And funniness. Russell: And funniness, it builds your relationships. Dallin: And Billy Bob Joe. Russell: and Billy Bob Joe. Helps you sell things. Dallin: And cars. Russell: Helps you eat better. Dallin: And hot tubs. And Lucky Charms. Russell: Alright, we're going to go. Peace out everybody, thanks so much for everything. Talk to you soon. Dallin: And microphones. Russell: What? Bye. Dallin: And everything. And snow. And Norah.

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The Secret Of Contrast

Play Episode Listen Later Dec 27, 2016 12:00

A powerful tool to use in your storytelling. On today’s special Christmas, hot tub edition of Marketing In Your Car, Russell and his son Dallin talk about contrast and why it makes life and business better. Here are some fun things you will hear in this episode: Why the contrast of being in 102 degree hot tub makes the freezing cold temperature outside more fun. Why we should look for contrast in all areas of life including food, relationships, and business. And what Russell’s Christmas tradition involving Marshmallow Matey’s is. So listen below to hear Russell and Dallin’s thoughts on why contrast in your life makes it more interesting. ---Transcript--- Hey everyone, this is Russell Brunson, welcome to Marketing In Your Hot Tub. It is actually Christmas night and I’m in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin is the last remaining hot tuber, how you doing bud? Dallin: Good. Russell: So Dallin, if you guys saw Funnel Friday’s this week, was on Funnel Fridays and he actually built a funnel. What was the funnel about that you built? Dallin: Snow balls. Rocks snow balls. Russell: Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs, evil snowballs huh? Dallin: Yeah, evil. You don’t want to mess with it. Russell: But it was pretty good right? You built the funnel in about 15 minutes. Dallin: Yeah, it was supposed to be 30 but I got under pressure. Russell: Normally people get 30 minutes but I gave Dallin 15 because I knew he could do it. And he did, the funnel was amazing. It was pretty good. Dallin: I’m really good at it. Russell: So if any of you guys are wondering or want to see that, go to Funnelfridays.com and look at the Christmas special and you’ll meet most of my kids, were on that episodes except I don’t think Norah came in. Dallin: Yeah, but Bowen didn’t come in. Russell: Oh yeah, Bowen didn’t come but most of my kids are on there, so if you want to meet them go to funnelfridays.com. But tonight I have a really special message. So that’s what I wanted to talk to you guys about today. The topic I’m talking about is a thing called contrast. So I’m telling you this while we are sitting in the hot tub, it’s 7:54 pm Christmas night. We had a great Christmas day today and now we’re outside and it’s dark and cold, there’s snow, there’s about ten inches of snow. In fact, yesterday we were out in….we bought this four wheeler rhino thing. Dallin: That’s awesome. It’s like a snow thing that picks up snow. Russell: Yeah, it has a snow plow on the front of it, and we hook tubes to the back and pulled the kids around the yard for….it was really fun. Dallin: Now I know how to drive a car. Russell: What? Don’t talk about that. So it’s really, really cold and then we jumped in the hot tub and it’s like 102 degrees and it’s really hot. So the kids, would be getting in the hot tub and then they’d jump out into the snow and do snow angels and they’re screaming because it’s so cold and they dive back in and they’re screaming because it’s so hot. And back and forth and back and forth. And what’s cool if you think about that, what’s making this experience really fun is the contrast. And I started thinking about other things where contrast is the key. And I really think that happiness in life is tied to contrast. We had a church Christmas party and they decided to have Collette and I be in charge of it. So we had the chance to throw a party for 500 people and one of the ideas that came out of it, one of the guys on our committee, he had an idea. He’s like, “We should do a hot chocolate bar.” And I was like, “Oh that would be awesome.” So we had this huge hot chocolate bar, we boiled I don’t know, thirty gallons of hot chocolate. Dallin: With a lot of good candy. Russell: We had tons of toppings like York Peppermint patties, cinnamon bears, marshmallows… Dallin: And then my favorite flavor ran out right when they came in. Russell: So we had a whole bunch of stuff, and the point of this story, we had a huge hot chocolate bar, which was good, but what made it great was the contrast. We had an ice cream scooper scooping a bunch of ice cream into the hot chocolate. So we have this hot, hot chocolate with cold ice cream and the contrast is what made it magic. You go like that with most foods. If you go to a restaurant and you get sweet and sour sauce, you get sweet and sour is the contrast, that’s why it’s interesting. A lot of foods are that way. They have two…..for Christmas somebody may have sent me a bag of this and may have eaten the whole thing by myself. It was a bag of chocolate covered pretzels. The chocolate is sweet and the pretzels are salty. So it’s salty, sweet and the contrast is what made it interesting. Dallin: Dad, not cool to tell that in front of your kid. Russell: You want to eat it now? But you think about most parts of life, the relationships I have with people that are the most fun are not where they’re like me. I do have a lot of fun with a lot of entrepreneurs that are just like me, but even within that there’s a lot of contrast. There’s contrast within my family, contrast within my beliefs, contrast within ideas. And that’s what makes things interesting. Is the contrast. From food, from relationships, from all these kind of things. What I want to talk about today, a lot of people probably don’t know this, but it’s also the key to good story telling. Dallin: And cars, and hot tubs. Russell: To hot tubs and cars? It’s the key to good story telling, it’s the key to good selling. Dallin: That’s compare and contrast. Boom. Russell: Okay, boom. Dallin’s comparing contrasted. He compared a car and a hot tub. Did you contrast them? Dallin: No, not really. Russell: Okay, so let me explain this. So when telling a story it’s the contrast that makes the story interesting. So from a higher level view it’s like, you tell a story, “first I was broke, then I was rich.” That was the contrast. “first I was fat, then I got skinny. First I was sad, then I became happy.” That contrast is what makes the story interesting. That’s from an overarching story level. That’s kind of the arch that people normally go on. Dallin: It’s like with the cereal I had this morning too. Russell: Dallin wants to throw things completely off topic. Okay Dallin, let me finish this story and then you can tell about cereal okay? So then it’s also from a macro level, the micro level is the same thing when you’re telling stories. You get down to the actual pieces of the story, it’s also the contrast. You dig down and as you’re telling the details, the contrast in the details is what’s interesting as well. So it’s like, right now if I were telling the story, we’re sitting in the hot tub and part of our body was so hot because it’s 102, 103 degrees. It’s really warm, but my head and neck is above water and when the wind hits you it’s bitter cold. And it cuts you, it cuts you down even into the water because it’s so cold, but then the water is so warm that it pushes that heat back up. So I’m telling the contrast of the cold and the hot, which makes it intriguing, makes it interesting. So when you’re describing each of the individual pieces of the story there’s contrast in all of them. You’re writing emails, there should be contrast in your emails. As you’re talking about things, “I was this and I became this. I felt this, but then this happened.” There’s a scripture that all my Mormon friends would now about where Lehi in the beginning of the Book of Mormon, he talks about how there’s got to be opposite in all things. If it wasn’t for the dark you wouldn’t know ….if it wasn’t for evil you wouldn’t know good. There’s a reason why there’s contrast. Without sadness you can’t have happiness. Without that contrast you can’t know happiness until you’ve had sadness. You can’t know joy until you’ve had pain. You can’t do what’s right unless you know what’s wrong. Dallin: Wrong. Russsell: Yeah, Dallin’s getting it. Hopefully everyone’s catching on at the same time. But it’s that contrast in all things in life. That’s what makes life interesting, is that contrast. Dallin: Sad, happy. Bad, good. Loving it, hating it. Russell: What other contrasts you got? Dallin: Ellie and school. Russell: Ellie and school? Ellie’s is his sister, and school? Okay. Dallin: They’re really far contrasts. Russell: Ellie and school are contrasts. But you think about it you guys. It’s interesting because that’s the key. Depends on how you look at it. If you look at it like, I’m going to eat something, let me make some contrasts. I’m going to tell a story, I’m going to sell something. I’m going to write an email to… Dallin: Billy Bob Joe. Russell: What? Dallin: Billy Bob Joe. Russell: Who’s Billy Bob Joe? Dallin: You’re sending an email to Billy Bob Joe. Russell: Okay…..Alright, that makes no sense, but whatever. So I hope that, amongst the random thoughts, I hope you guys got some value from tonight. From the contrast of sitting in the hot tub while the cold is on my, blowing against my skin and kind of freezing up top. Dallin: That’s why it’s cold, hot tub. Car, contrast. Russell: Yes, alright Dal, you want to tell the story from breakfast this morning? Dallin: Yeah, sure. Russell: Alright, tell it loud so you can all hear. Dallin: So our dad took a huge bowl, one that we use to make cookies and stuff. Russell: A big salad bowl. Dallin: Yeah. For Christmas he got a big Lucky Charm thing… Russell: it was Marshmallow Matey’s. It’s the generic Malt-O-Meal knock off version of Lucky Charms. Speaking of, real quick of Lucky Charms, the reason why it’s so good is the contrast. There’s the oats that are not sweet and the marshmallows that are sweet, that’s why it’s so good. Dallin: Yeah, but our dad dumped it all in and filled the whole bowl up, which he didn’t use a normal cereal bowl. Russell: The whole salad bowl of Marshmallow Matey’s. Dallin: And he ate all the oats first and then he sugared up with all the marshmallows. Russell: So this is my brothers and sisters have done our whole lives. So Santa brings us sugar cereal, we always used to get Marshmallow Matey’s because it’s twice the size of Lucky Charms, because you get a big old Marshmallow Matey’s bag. So I would fill a salad bowl full. Dallin: I wish I did it this morning too. Russell: You can do it, I got leftovers. Dallin: Tomorrow morning I’m going to use a big salad bowl. Russell: And we do it so the rule is you can’t eat a single marshmallow until all the oats are gone. Dallin: Unless we accidently eat one. Russell: No, if you accidently, you have to spit it back out. Dallin: What the…? Russell: Yep. Dallin: But what if you don’t know it’s in there. Russell: Yeah, I guess you don’t know. But you should know. You have to be really careful, it take’s probably 20 or 30 minutes. I Snapchatted me doing it. But then I ate the whole thing, so when you’re done with it though, you’ve got this whole bowl of marshmallows and the marshmallows are oozing into the milk. So the milk’s like syrup as well. So at the end you drink the marshmallow syrup milk and it’s the reward for sacrificing 30 minutes of your life to something that’s completely ridiculous. Dallin: Oh yeah, so tell them about the mission companion thing. Russell: So I went on a mission for the Mormon church, I was in New Jersey and Santa Claus knew how to get Marshmallow Matey’s up to New Jersey. So Christmas morning I pull the huge salad bowl out, it’s tradition you have to do it. So I was eating it and it took like an hour…. Dallin’s dying over here. My companion, after a half an hour is like, “Elder Brunson, you gotta stop. I can’t handle the noise of you eating every little piece of cereal. Get out of this room.” Poor guy. He probably hates me for that. Ooh, Dallin. Feel my hair it’s frozen hard as a rock. Dallin: yeah, that’s why I was grabbing it. Russell: So I have one more story for you guys about contrast. Actually it has nothing to do with contrast, but it’s a cool story. When I was a kid we went on a family reunion up somewhere for winter time and it was like this. We went to a hot tub, and we walked from the hot tub back to our condo and it was freezing. And my cousin, Juliana, her hair froze. And she grabbed it, bent it and it snapped her hair off, broke her hair. Dallin: And she didn’t even feel a thing. Russell: Which is crazy. So I wonder if I could give myself a haircut right now? Dallin: Oh, hi Norah. Or Aiden. Russell: Oh, there’s the kids. Oh man. I think we’re going to have to end the hot tub party while everyone else is having fun inside without us. Aiden is in his ninja turtle outfit, driving Norah’s new scooter. Anyway, appreciate you guys for listening. Hopefully you got some value out of today. Remember contrast in all things. It’s the spice of life, makes it interesting, builds…. Dallin: And funniness. Russell: And funniness, it builds your relationships. Dallin: And Billy Bob Joe. Russell: and Billy Bob Joe. Helps you sell things. Dallin: And cars. Russell: Helps you eat better. Dallin: And hot tubs. And Lucky Charms. Russell: Alright, we’re going to go. Peace out everybody, thanks so much for everything. Talk to you soon. Dallin: And microphones. Russell: What? Bye. Dallin: And everything. And snow. And Norah.

SFR 25: The Amazing Power Of INTENDED Procrastination

Play Episode Listen Later Nov 28, 2016 11:04

Click above to listen in iTunes... Hey, what's going on, everyone. My name is Steve Larsen, and welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen. All right. All right. I'm making this real quick actually. This is going to be a fast episode. Russell is out of town, Russell Brunson, so he asked me to run Funnel Friday for him. If you guys haven't seen Funnel Fridays, just go to FunnelFridays.com. It's the show that he and I have been putting together, along with Jim Edwards and there's a few others, but we basically show people how they can build funnels in a matter of 30 minutes. We don't always finish them. In fact, most of the time we don't. The whole purpose of it is just to show that you really can finish them quite quickly. Anyways. Man, I got to go put that together real quick. I'm a little bit nervous. I'll be honest with you.... If you're on this podcast, you have the privilege of knowing that. I'm nervous. Four thousand people watch that show live, and within ten minutes, five hundred thousand people get it in their news feeds on Facebook. Anyways, I'm a little bit nervous. Anyways, I build just as much as Russell, so I should be all right, but I'll just be honest with you right now. I'm a little bit nervous. I'm here early. I always am, but here to figure out a plan. I ought to make it cool, but I want to share something with you real quick. It starts in two hours and I'm just getting here to figure this stuff out. Two hours... You might think, "Steve, why would you show up just two hours beforehand just to figure it out now? Shouldn't you be figuring out that a day or two ago when you found out?" Here's the reason why. I remember back in college, there were these semester-long projects that teachers would give. People would go walking around all the time thinking, "Oh my gosh, I got to start this thing," and they'd start crazy early. Then the whole semester would go by and they'd still be getting things done. I would start a week or two before the semester-long project was even due. People would be like, "You're insane, dude. That's suicide. Holy crap." I would always get it done. I would almost always get an A, also. People would be like, "What the heck, dude? How did you figure that out?" There's a principle that I learned in the middle of college and it saved so much headache and stress. I had free time again. I could do things again... I kept funnel building for people in the middle of college because of this principle. All right? Here it is. The amount of time that you assign to a task is equal to the amount of anxiety you're going to feel in it... That's one of the principles. Let's say you know that something's coming up in a couple months. You can't do this for everything. Obviously, there are some things you just have to get done in a certain order. There is planning... There is preparation, but you can use this principle in a lot of different ways, and I've done it, I don't know, for the last several years, and it totally works. It's the reason I'm here right now. I actually do have to get off and actually prepare this thing soon, but here's the other part, too, with those that your head and your subconscious understands that something is coming up, and it will already have been working on it before you actually start going on the task. As long as you know it's coming up, you'll already start to get ideas, things will start to formulate, and you'll be like, "Wait a second." I'll tell you guys. It was actually this morning in the shower. It hit me. I was like, "Ohhhh, I know what I'm going to do." It hit me. Then I got to the office real quick and I'm going to build it real fast and all will be well. Anyways, that's basically it. The whole point, the whole principle here, is that you have to think of whatever task is coming up for you soon, don't start on it on purpose. People call it procrastination. There's actually a good side to procrastination, and I've been doing it for years. If I'm about to go on a trip, I don't start packing until I need to leave, I don't know, like an hour or two. There's no reason to... You'll be able to figure out, and you'll always get it done. That's the funny thing about it is that everyone says, "Oh, you're not going to be able to get it done. Oh, you're going to run out of time." Every once in a while following this principle, that has been true, but 90% of the time has been totally fine, and it saves me all the stress and anxiety so that I don't have to think about it the whole way. "Am I going to bring a toothbrush?" Sure you are so just put it in. It's the same thing with funnel building though. Most of the time when I follow this principle, as soon as ... What's a good example of that? This is one of the first funnels I ever built. If you look at FixdInsurance.com, F-I-X-Dinsurance.com, there's no E in Fixd, that's one of the first funnels I ever built, and it was awesome, man. We had customers right off the bat. We were making money. It was great. I remember I got ClickFunnels as a trial. I waited to get the ClickFunnels trial for just a little bit. I planned it all out, meaning two days. I planned it all out, figured out what I was going to do and go build, and then I was like, "Okay, it's a 2-week trial. I'm going to be making money before my trial's up." Boom. I hit the start button and I built and built and built with this ferocious focus, and I stayed up late for a week and a half. I just crushed it out and pounded it out, and it was the first one I ever built, so I was a little bit slower at it, but I got it. I got it done, and we were making money by the time the trial was over, but it's because of that principle. I understood it at that point. You just make decisions quickly. Just make them really fast... I heard a stat on the radio yesterday actually. It's funny I'm talking about this. The average adult ... I can't remember which study. I can't remember which institute did the study. I can't remember the name of it, but take it for what it's worth. I'm sure you could Google and find it, but they're saying how a study was just done that adults make 35,000 decisions a day, micro-decisions, small things here and there, 35,000, and that kids, really small kids like infants and toddlers and stuff like that, they'll still make 3,000 decisions a day, but the number of decisions that kids are making and need to make a day are increasing like crazy. Just think about how many times you look at your phone or your email or whatever it is. It's the whole thing throughout the day, but it's the same thing with building or your business or anything you're doing. You just have to go create quickly. Speed is your friend... That's one thing I've really learned a lot just watching Russell. I don't know if you guys know ... It's who I work for. That's my day job, and then I build my own stuff in the evenings and mornings. It's the reason I'm here 5 am every day, but anyways, just watching him, the dude makes so many decisions so fast. It's insane. It's crazy how fast he makes decisions. He sits down. I'll watch the screen because I sit right behind him. He's all over the place. It sounds chaotic, but it's actually not. He just follows wherever his thoughts are going at that moment. I'm having a hard time talking. We track it all on something called Trello. You use Trello to gather everything. We have one board just for him and I, and we track our stuff, what we got to do, all the things. Anyways, we just make decisions quickly. There was a guy that we brought in recently. I won't say his name in case he listens to this, but he's one of the guys that gets hung up on details. He sits back and he's like, "Well, what are we doing to do about this?" We'll say, "Hey, we're going to do X, Y, and Z." He'd go, "That would be awesome, but, man, this could happen with X and be careful of Y and look out for Z." We'll be like, "Yeah, we already know that there's a risk. What we want to have happen is more than 50% of the time have a funnel work and have it make money and just break even. If we can do that, we'll make a million dollars with the funnel. Let's just move on." He gets hung up on the details and just driving Russell and I nuts. It's driving me nuts more than him because I'm working with him a lot. Just make decisions fast and understand that your brain is going to be able to handle it if you wait a little bit and on purpose... What you'll find is that you have more free time in your life, but you'll still be able to get all the cool stuff done also that you wanted to. Anyways, I'm talking too much. That's basically the whole principle. Wait. That's basically how I got straight A's in school almost in every semester. I waited on purpose. Guess what? I almost always got it done. Almost always got my assignments done, and the teachers knew I had good work, so the times I did have it a little bit late, they were like, "That's fine. It was 5 minutes late. You're cool." I played the game and I buttered them up... I did all this stuff that you're supposed to do in the game called school, and I'm doing the same thing with work. Give yourself short deadlines. Don't kill yourself. No one can have crazy, ridiculous stamina all the time. Everyone needs a break at some point, so take the break, but understand that you'll still be able to get the things done you need to if you're willing to go through it. When it gets close and people are like, "Oh, I haven't even started it yet. I think I'm just going to fail." If you're not willing to go through ... There are some little moments of anxiety. The first 20% that you push through might be a little bit muddy. You're trying to figure out how to get things done, but all of a sudden you'll have this moment of clarity. Pew. All these ideas and the way they connect together and how you have to build it or put things together or whatever, if it's an assignment, will just come waltzing into your brain. You'll know exactly what you got to do. I do that every day now on purpose... Anyways, guys. That's all I got for you. If you have a question or you might me to review your sales funnel, I've been doing that for people quite a bit lately, or if you want a free sales funnel, just go to SalesFunnelBroker.com. I got a whole lot of resources there for you. You can get a free t-shirt there if you ask a question and it gets on the show. All right, guys. I'll talk to you later. I got to go build Funnel Friday real quick. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the Live "HeySteve!" Show. Visit SalesFunnelBroker.com now to submit your question.

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Why Don't You Just Build Your Own Funnels?

Play Episode Listen Later Oct 24, 2016 15:04

You're good enough now! On today's episode Russell talks about why people in his life that ask him for help building funnels should just follow the blueprint he has laid out, and then they can't fail. Here are some interesting things you will hear in this episode: How many friends have asked Russell to build funnels for him in the last 10 days. Why it's not that hard to build funnels yourself if you follow the guidelines that Russell is handing over. And why its important for everyone to learn how to build their own funnels for their own business. So listen below to find out how Russell figured out that building funnels for other people is really a disservice to them, and why he doesn't want to do that. ---Transcript--- Hey this is Russell Brunson and welcome back to Marketing In Your Car, you guys. Glad to have you here. I am on my way into the first of four Inner Circle Mastermind meetings that are happening in the next two weeks, which is kind of exciting. It's actually really exciting for a couple of reasons. First off, as some of you know, depending on when you are listening to this, we are in the middle of the elections, which is pretty much a train wreck. The good news is that I'm in a state where everyone always votes republican, therefore no has to run any advertising here, therefore I don't have to see any of the ads, which actually I would like to see the ads. I'm sure they are hilarious and funny and depressing all wrapped into one. But I want to see that. I don't get a lot of the noise of the election, which is kind of nice. I'm sure, especially a lot of you guys in swing states are getting bombarded by it. The second thing is that we've got, as you know, 100 people in the Inner Circle, which means there's 25 people coming today and tomorrow. 25 people the next two days and then next week we've got 25 and 25. So the next two weeks before the election, I'm going to be stuck in a room with a hundred of the coolest entrepreneurs on earth. All of which, I don't know the right verb or noun, but all of whom are trying to change the world in their own little way. They are looking at what's happening around the world. They're turning the tv off and saying, “I could be better.” They are trying to be a positive change and impact on people's lives and companies and it's amazing. That's what I get to do and completely flush out the noise of the media and spend time with people who give me hope and faith in the world. Because to be completely honest, there's sometimes I look around and I don't have much hope or faith in people or in the world. So I'm just excited and grateful for those who are in the Inner Circle, to be able to spend this time with you guys. So first off, thank you. I'm excited to be with you guys here, for those who are inner circle members. And it's been fun. One of the things I do every Inner Circle meeting is look back at the last 4 or 5 months since our last meeting, and look at what are the coolest things done, have had the biggest impact. Looking at those things, what are the coolest things I can share? So it's been fun kind of putting those things together the last day or two. Printing out little handouts and getting people ready to show some cool stuff. So I don't have time obviously to go deep into all those things, I'm going to spend probably 2 or 3 hours today showing everybody the cool stuff. Then we'll have everybody else share all their cool stuff, which is so fun. So I basically get everybody's ideas over the next 8 days. It's going to be insane, I love it. I'm so excited as you can probably tell. But the one thing I wanted to message to you guys about, there's been this really weird, recurring theme over the last 10 days of my life. It started, today's Monday morning, just to give context. So it started a week ago Thursday, so about ten days ago. So from Thursday til the next Sunday, like 4 days, in those 4 days 6 people in my own personal life, so this is not talking about Clickfunnels members, because I'd say the number if you did that would be about 10x. But 6 people in my personal life all came up to me about partnering with them on sales funnels. And they're all close friends and I don't want to just, I'm talking down about any of them, because they're all amazing people with great ideas. But they've all consistently come to me with basically, “I've got this idea, lets partner on it together and we'll split the money.” And I get those deals all the time from Clickfunnels members, to be completely honest. We probably get a dozen or so requests a day, if not more. We just can't answer them, we just ignore them or tell them no. But it's weird; it's strange when it's like your friends. Even friends that didn't even know what funnels were or what I did or anything. I see them randomly at soccer games and they're like, “Hey, so….” I'm like, “Oh, come on.” So what I want to tell them and you and everybody listening, is something that's very, very, very important. I've been doing this for a long time, which is why I think people want to lean on me. “Hey Russell, do this or help with this.” I want you to know that I have been giving as many clues and hints and cheat sheets and blueprints and things as possible for you guys to look at and to model and to copy. I don't know what else I could possibly do, besides just doing it for you, which doesn't serve you, it doesn't serve anyone. You have to learn this process, and if you don't want to learn this process then you shouldn't be doing this. You should go back and do whatever you want to do. I don't go to my friends who are doctors and be like, “Hey man, so this is the deal, I've got the flu, I want to cut myself open. Can you help me cut myself open? Just real quick show me how it works. I know you know you know how; you went to medical school for 12 years. I know you know how to do it. Just come over, show me how to do it real quick, so I can do it. Or just do it for me, cut me open.” That's not how it works. You have to earn it. In fact, it's been interesting since I've seen, and it's kind of one of the downsides. I've had people and I've gone and helped them. A really good example, and I'm just going to be blunt. The guys at Flex Watches. We came in and just did their whole thing for them, gave it to them, it was on The Profit. It was really cool. But the problem is that since we short-cutted all the thinking for them, now they've got this thing and they don't know what to do with it. And they can't figure it out because they didn't have to earn….I just ran a red light. Crap. They didn't have to earn this, they just got it handed to them. So because of that, now they can't think on their own. They can't figure out the next step. All these other things they're stuck on. They just messaged me yesterday, “Hey Russell, um, it's not working very well. What should we do?” if you would have created it, you would have thought through these things, you would have seen the vision and all those things. IF I just hand it to you on a silver platter, you miss all that, which means that I get tied into doing it over and over again. And every single person I've done that with, and I'm seeing it a little bit now with some of the Funnel Hacker TV episodes, where we just build a funnel and hand it off to the entrepreneurs. Same thing, we hand it off, but they haven't thought through all those things and now it's almost like a disservice to them by doing it. And I don't want to do that. You guys are smart enough now to do this on your own. For some reason everyone wants permission and I'm going to give you permission. You are good enough today. You can do this. You just need to go and do it. You don't need me helping. You don't need me doing it for you. Yes, that would be great for me to do it all for you, and I totally understand that, but that's not what this is all about. Because if I do that, you don't learn what you need to learn. You cannot truly serve someone, I don't believe, unless you learn this side of the business. This is the only really important part of the business, is the marketing. The marketing of the thing is so much more important than the actual thing. I know I'm going to offend people with that. “No, my things the most important thing in the world.” And it is, but unless you've mastered the marketing of that thing it doesn't matter because no one's going to know about it. “But Russell, I outsource my marketing.” Are you serious? That's like outsourcing your love making. What's the point of being married if you just outsource that crap? That's the best part. Don't you understand? Why in the world would you outsource that part of it? It's the most important thing. It is more important than the thing you were actually selling. So it' s time for everyone to stop having excuses and stop saying, “I wish Russell would do it, or someone else would do it.” It's time for you to bite the bullet and just figure it out. It's really not that hard. So this is what you got to do. First off, read the Dotcom Secrets book, 5 times. And I'm not saying that because eI like my book. Literally study it. That's 12 years of my life put into a book. So you can go and read 500 books like I did and 300 courses and spend 10 just looking at it, or you can get the cliff notes. If you haven't read my book at least 5 times, you haven't read enough. You don't understand these concepts. So there's number one, read the book over and over again. Number two, I would say go……. I'm trying to get my parking ticket in the parking garage. Sorry about that. I'm driving a stick uphill, it always stresses me out. Number two, now that you've done that you've got to become a master. You need to funnel hack a lot of people. So you need to go buy a bunch of people's products, to see the process. Buy my products, not because I want you to give me money, I do, but that's not the purpose. The purpose is that I want you to see what a good sales funnel looks like over and over and over. Spend a thousand bucks. “But Russell a thousand dollars, I can't afford that.” If you can't spend a thousand bucks at this point in your life, you need this more than anyone. You need to go find a business partner who's got a thousand bugs, who'g going to let you funnel hack other guys. Because if you don't have a thousand bucks at this point to invest in your business, you don't have business having a business. I understand that, I've been broke. When I got started I was completely broke, but you've got to figure out a way to get money. Because if you don't invest something you can't do it. Third off, get a Clickfunnels account. “Oh Russell, it's so expensive.” Are you kidding me? It's not expensive. Holy crap, I can't believe….when Frank Kern heard we launched Clickfunnels, Frank Kern said, “You should charge $5000 a month, minimum for this service.” And he was dead serious. I was like, “No, we're going to make it $97 a month.” And he was like, “You're insane.” And I was like, “We're going to do it anyway.” And we did it anyway, and guess what? And then there's a $300 a month Actionetics. And people are like, “I can't afford $300 a month.” You are running a business. This is the foundation for you running the world. $300 a month, if you can't afford that, once again, go get a side job until you get $300 a month extra. It's only $30 a day. If you get a job paying $15 bucks an hour, 2 hours a day extra to pay for the foundation for your entire company. Or find a partner or something. But you have to have that. Now I remember back when I got started, because I couldn't do it for $300 a month, I had to have a programmer and a webmaster and host and a designer, all these things that you no longer have to have. Do you understand that? Third off, I'd recommend you guys get certified. The Clickfunnels certification program, even if you're never going to sell funnels for other people, is amazing. It's like school. It forces you to do homework assignements and be accountable and actually do something. It would be so good for you guys. If you're not going through our certification program yet, do you hate money that bad that you don't want to learn and master this skill? Go to cfcertified.com, go through the webinar, sign up for the certification program. It's a little expensive, but it's worth it. It's a lot cheaper than college or type of tuition you're doing, but go and do it. I don't even know where I'm at. There's a bunch of things. This is the key guys. It's time to immerse yourself. It's time to stop relying on Russell or anyone else. I'm putting out as much stuff as possible. I'm doing Funnel Fridays, I'm doing this, I'm doing that. Funnel Hacker TV…I'm doing as much stuff as we can, not because I want to get a whole bunch of people who want me to build a whole bunch of funnels. I don't want to do it. I want to build my own funnels. I want to give you guys so much inspiration, so many clues and blueprints and just ways to master the skill that you can't possibly fail. The thing is you gotta geek out on it. You gotta get excited. You gotta say man, this is the most exciting part of this entire business, this piece of it. Then start immersing yourselves in it. Immersion is the key. Because this stuff is not that complicated, but you gotta be excited about it. You gotta get into it and look at it from many different angles and it's time to look at it as a business. When you do that, you can do this. It's not that hard, it's not rocket science. It's funny, people keep asking me, I had a guy interview me the other day, “What's the future of funnels?” There's no future of funnels, it's the same as always. Simplistic, easy, powerful funnels. Look at my funnels, they're all simple, easy, they all convert, and make money. Which kind of funnel should we use? There's one of five funnels. If you read the Dotcom Secrets book, there's millions of funnels you could make, I only use six funnels. That's it, some variation. All my products are variations of 5 or 6. Master those 6 six things. It's a finite number. It's not some moving target that gets bigger and bigger. It's very finite. This is what you have to master to be amazing. That's it. So there you go. I hope that I didn't offend too many of you guys, but what I want you to understand is first off, you are good enough right now. This stuff is not super hard, but it does take some focused immersion time. The more you can immerse the better. Start with the book, if you have no money just buy the book. Dotcomsecretsbook.com, immerse yourself in that. Read it 5 times. That'd be number one. Then as you can invest in things, invest in more. Just reading the book will give you guys the foundation and the strategy and then you can go deeper with funnel hacking people. Then you can get software, then you can go and try to get certified. But I would keep looking at this as an investment. Keep reinvesting into yourself because that's the key to how this whole game is played. You guys have it easy, seriously. I don't know how many more times I can just give you guys funnels that are pre done or show you funnels over and over again. I didn't have that when I started and I'm not that smart. I guarantee almost everyone listening to this podcast right now, is smarter than me. Guaranteed. The only thing that I do is I'm really good at modeling. I look at what people are doing and say, “Wow that's awesome. How can I model that?” And I don't copy; I hate people that copy things. But how can I model it, how can I make it better? How can I put my spin on this concept? But I model and I don't deviate from the model that's working. I just make little tweaks and make it my own. I'm through building a funnel for one of the Funnel Hacker TV episodes and guess what I did? I found a funnel from 7 years ago, it was one of our best converting cold traffic funnels, took that and I modeled it and it looks identical to that one. Because that's how I do all my VSL ones, they've all been identical because that's how VSL ones convert. So I don't try to deviate or make up my own thing, I just do it the same way. Anyway, I hope that helps you guys. I'm out of here, I'm at the hotel and I'm going to go check in and hang out with the Inner Circle guys. We'll talk to you guys all again soon. Bye everybody.

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Why Don’t You Just Build Your Own Funnels?

Marketing In Your Car - The Archives

Play Episode Listen Later Oct 24, 2016 15:04

You’re good enough now! On today’s episode Russell talks about why people in his life that ask him for help building funnels should just follow the blueprint he has laid out, and then they can’t fail. Here are some interesting things you will hear in this episode: How many friends have asked Russell to build funnels for him in the last 10 days. Why it’s not that hard to build funnels yourself if you follow the guidelines that Russell is handing over. And why its important for everyone to learn how to build their own funnels for their own business. So listen below to find out how Russell figured out that building funnels for other people is really a disservice to them, and why he doesn’t want to do that. ---Transcript--- Hey this is Russell Brunson and welcome back to Marketing In Your Car, you guys. Glad to have you here. I am on my way into the first of four Inner Circle Mastermind meetings that are happening in the next two weeks, which is kind of exciting. It’s actually really exciting for a couple of reasons. First off, as some of you know, depending on when you are listening to this, we are in the middle of the elections, which is pretty much a train wreck. The good news is that I’m in a state where everyone always votes republican, therefore no has to run any advertising here, therefore I don’t have to see any of the ads, which actually I would like to see the ads. I’m sure they are hilarious and funny and depressing all wrapped into one. But I want to see that. I don’t get a lot of the noise of the election, which is kind of nice. I’m sure, especially a lot of you guys in swing states are getting bombarded by it. The second thing is that we’ve got, as you know, 100 people in the Inner Circle, which means there’s 25 people coming today and tomorrow. 25 people the next two days and then next week we’ve got 25 and 25. So the next two weeks before the election, I’m going to be stuck in a room with a hundred of the coolest entrepreneurs on earth. All of which, I don’t know the right verb or noun, but all of whom are trying to change the world in their own little way. They are looking at what’s happening around the world. They’re turning the tv off and saying, “I could be better.” They are trying to be a positive change and impact on people’s lives and companies and it’s amazing. That’s what I get to do and completely flush out the noise of the media and spend time with people who give me hope and faith in the world. Because to be completely honest, there’s sometimes I look around and I don’t have much hope or faith in people or in the world. So I’m just excited and grateful for those who are in the Inner Circle, to be able to spend this time with you guys. So first off, thank you. I’m excited to be with you guys here, for those who are inner circle members. And it’s been fun. One of the things I do every Inner Circle meeting is look back at the last 4 or 5 months since our last meeting, and look at what are the coolest things done, have had the biggest impact. Looking at those things, what are the coolest things I can share? So it’s been fun kind of putting those things together the last day or two. Printing out little handouts and getting people ready to show some cool stuff. So I don’t have time obviously to go deep into all those things, I’m going to spend probably 2 or 3 hours today showing everybody the cool stuff. Then we’ll have everybody else share all their cool stuff, which is so fun. So I basically get everybody’s ideas over the next 8 days. It’s going to be insane, I love it. I’m so excited as you can probably tell. But the one thing I wanted to message to you guys about, there’s been this really weird, recurring theme over the last 10 days of my life. It started, today’s Monday morning, just to give context. So it started a week ago Thursday, so about ten days ago. So from Thursday til the next Sunday, like 4 days, in those 4 days 6 people in my own personal life, so this is not talking about Clickfunnels members, because I’d say the number if you did that would be about 10x. But 6 people in my personal life all came up to me about partnering with them on sales funnels. And they’re all close friends and I don’t want to just, I’m talking down about any of them, because they’re all amazing people with great ideas. But they’ve all consistently come to me with basically, “I’ve got this idea, lets partner on it together and we’ll split the money.” And I get those deals all the time from Clickfunnels members, to be completely honest. We probably get a dozen or so requests a day, if not more. We just can’t answer them, we just ignore them or tell them no. But it’s weird; it’s strange when it’s like your friends. Even friends that didn’t even know what funnels were or what I did or anything. I see them randomly at soccer games and they’re like, “Hey, so….” I’m like, “Oh, come on.” So what I want to tell them and you and everybody listening, is something that’s very, very, very important. I’ve been doing this for a long time, which is why I think people want to lean on me. “Hey Russell, do this or help with this.” I want you to know that I have been giving as many clues and hints and cheat sheets and blueprints and things as possible for you guys to look at and to model and to copy. I don’t know what else I could possibly do, besides just doing it for you, which doesn’t serve you, it doesn’t serve anyone. You have to learn this process, and if you don’t want to learn this process then you shouldn’t be doing this. You should go back and do whatever you want to do. I don’t go to my friends who are doctors and be like, “Hey man, so this is the deal, I’ve got the flu, I want to cut myself open. Can you help me cut myself open? Just real quick show me how it works. I know you know you know how; you went to medical school for 12 years. I know you know how to do it. Just come over, show me how to do it real quick, so I can do it. Or just do it for me, cut me open.” That’s not how it works. You have to earn it. In fact, it’s been interesting since I’ve seen, and it’s kind of one of the downsides. I’ve had people and I’ve gone and helped them. A really good example, and I’m just going to be blunt. The guys at Flex Watches. We came in and just did their whole thing for them, gave it to them, it was on The Profit. It was really cool. But the problem is that since we short-cutted all the thinking for them, now they’ve got this thing and they don’t know what to do with it. And they can’t figure it out because they didn’t have to earn….I just ran a red light. Crap. They didn’t have to earn this, they just got it handed to them. So because of that, now they can’t think on their own. They can’t figure out the next step. All these other things they’re stuck on. They just messaged me yesterday, “Hey Russell, um, it’s not working very well. What should we do?” if you would have created it, you would have thought through these things, you would have seen the vision and all those things. IF I just hand it to you on a silver platter, you miss all that, which means that I get tied into doing it over and over again. And every single person I’ve done that with, and I’m seeing it a little bit now with some of the Funnel Hacker TV episodes, where we just build a funnel and hand it off to the entrepreneurs. Same thing, we hand it off, but they haven’t thought through all those things and now it’s almost like a disservice to them by doing it. And I don’t want to do that. You guys are smart enough now to do this on your own. For some reason everyone wants permission and I’m going to give you permission. You are good enough today. You can do this. You just need to go and do it. You don’t need me helping. You don’t need me doing it for you. Yes, that would be great for me to do it all for you, and I totally understand that, but that’s not what this is all about. Because if I do that, you don’t learn what you need to learn. You cannot truly serve someone, I don’t believe, unless you learn this side of the business. This is the only really important part of the business, is the marketing. The marketing of the thing is so much more important than the actual thing. I know I’m going to offend people with that. “No, my things the most important thing in the world.” And it is, but unless you’ve mastered the marketing of that thing it doesn’t matter because no one’s going to know about it. “But Russell, I outsource my marketing.” Are you serious? That’s like outsourcing your love making. What’s the point of being married if you just outsource that crap? That’s the best part. Don’t you understand? Why in the world would you outsource that part of it? It’s the most important thing. It is more important than the thing you were actually selling. So it’ s time for everyone to stop having excuses and stop saying, “I wish Russell would do it, or someone else would do it.” It’s time for you to bite the bullet and just figure it out. It’s really not that hard. So this is what you got to do. First off, read the Dotcom Secrets book, 5 times. And I’m not saying that because eI like my book. Literally study it. That’s 12 years of my life put into a book. So you can go and read 500 books like I did and 300 courses and spend 10 just looking at it, or you can get the cliff notes. If you haven’t read my book at least 5 times, you haven’t read enough. You don’t understand these concepts. So there’s number one, read the book over and over again. Number two, I would say go……. I’m trying to get my parking ticket in the parking garage. Sorry about that. I’m driving a stick uphill, it always stresses me out. Number two, now that you’ve done that you’ve got to become a master. You need to funnel hack a lot of people. So you need to go buy a bunch of people’s products, to see the process. Buy my products, not because I want you to give me money, I do, but that’s not the purpose. The purpose is that I want you to see what a good sales funnel looks like over and over and over. Spend a thousand bucks. “But Russell a thousand dollars, I can’t afford that.” If you can’t spend a thousand bucks at this point in your life, you need this more than anyone. You need to go find a business partner who’s got a thousand bugs, who’g going to let you funnel hack other guys. Because if you don’t have a thousand bucks at this point to invest in your business, you don’t have business having a business. I understand that, I’ve been broke. When I got started I was completely broke, but you’ve got to figure out a way to get money. Because if you don’t invest something you can’t do it. Third off, get a Clickfunnels account. “Oh Russell, it’s so expensive.” Are you kidding me? It’s not expensive. Holy crap, I can’t believe….when Frank Kern heard we launched Clickfunnels, Frank Kern said, “You should charge $5000 a month, minimum for this service.” And he was dead serious. I was like, “No, we’re going to make it $97 a month.” And he was like, “You’re insane.” And I was like, “We’re going to do it anyway.” And we did it anyway, and guess what? And then there’s a $300 a month Actionetics. And people are like, “I can’t afford $300 a month.” You are running a business. This is the foundation for you running the world. $300 a month, if you can’t afford that, once again, go get a side job until you get $300 a month extra. It’s only $30 a day. If you get a job paying $15 bucks an hour, 2 hours a day extra to pay for the foundation for your entire company. Or find a partner or something. But you have to have that. Now I remember back when I got started, because I couldn’t do it for $300 a month, I had to have a programmer and a webmaster and host and a designer, all these things that you no longer have to have. Do you understand that? Third off, I’d recommend you guys get certified. The Clickfunnels certification program, even if you’re never going to sell funnels for other people, is amazing. It’s like school. It forces you to do homework assignements and be accountable and actually do something. It would be so good for you guys. If you’re not going through our certification program yet, do you hate money that bad that you don’t want to learn and master this skill? Go to cfcertified.com, go through the webinar, sign up for the certification program. It’s a little expensive, but it’s worth it. It’s a lot cheaper than college or type of tuition you’re doing, but go and do it. I don’t even know where I’m at. There’s a bunch of things. This is the key guys. It’s time to immerse yourself. It’s time to stop relying on Russell or anyone else. I’m putting out as much stuff as possible. I’m doing Funnel Fridays, I’m doing this, I’m doing that. Funnel Hacker TV…I’m doing as much stuff as we can, not because I want to get a whole bunch of people who want me to build a whole bunch of funnels. I don’t want to do it. I want to build my own funnels. I want to give you guys so much inspiration, so many clues and blueprints and just ways to master the skill that you can’t possibly fail. The thing is you gotta geek out on it. You gotta get excited. You gotta say man, this is the most exciting part of this entire business, this piece of it. Then start immersing yourselves in it. Immersion is the key. Because this stuff is not that complicated, but you gotta be excited about it. You gotta get into it and look at it from many different angles and it’s time to look at it as a business. When you do that, you can do this. It’s not that hard, it’s not rocket science. It’s funny, people keep asking me, I had a guy interview me the other day, “What’s the future of funnels?” There’s no future of funnels, it’s the same as always. Simplistic, easy, powerful funnels. Look at my funnels, they’re all simple, easy, they all convert, and make money. Which kind of funnel should we use? There’s one of five funnels. If you read the Dotcom Secrets book, there’s millions of funnels you could make, I only use six funnels. That’s it, some variation. All my products are variations of 5 or 6. Master those 6 six things. It’s a finite number. It’s not some moving target that gets bigger and bigger. It’s very finite. This is what you have to master to be amazing. That’s it. So there you go. I hope that I didn’t offend too many of you guys, but what I want you to understand is first off, you are good enough right now. This stuff is not super hard, but it does take some focused immersion time. The more you can immerse the better. Start with the book, if you have no money just buy the book. Dotcomsecretsbook.com, immerse yourself in that. Read it 5 times. That’d be number one. Then as you can invest in things, invest in more. Just reading the book will give you guys the foundation and the strategy and then you can go deeper with funnel hacking people. Then you can get software, then you can go and try to get certified. But I would keep looking at this as an investment. Keep reinvesting into yourself because that’s the key to how this whole game is played. You guys have it easy, seriously. I don’t know how many more times I can just give you guys funnels that are pre done or show you funnels over and over again. I didn’t have that when I started and I’m not that smart. I guarantee almost everyone listening to this podcast right now, is smarter than me. Guaranteed. The only thing that I do is I’m really good at modeling. I look at what people are doing and say, “Wow that’s awesome. How can I model that?” And I don’t copy; I hate people that copy things. But how can I model it, how can I make it better? How can I put my spin on this concept? But I model and I don’t deviate from the model that’s working. I just make little tweaks and make it my own. I’m through building a funnel for one of the Funnel Hacker TV episodes and guess what I did? I found a funnel from 7 years ago, it was one of our best converting cold traffic funnels, took that and I modeled it and it looks identical to that one. Because that’s how I do all my VSL ones, they’ve all been identical because that’s how VSL ones convert. So I don’t try to deviate or make up my own thing, I just do it the same way. Anyway, I hope that helps you guys. I’m out of here, I’m at the hotel and I’m going to go check in and hang out with the Inner Circle guys. We’ll talk to you guys all again soon. Bye everybody.

Episode #245 – Funnel Friday Update -The $117K Secret

Play Episode Listen Later Jul 5, 2016 14:17

The post Episode #245 – Funnel Friday Update -The $117K Secret appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How showing us consume our own products is driving revenue. On today's episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it's important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. --------------------------------------------------------------------------------- Thank you for reading Episode #245 – Funnel Friday Update -The $117K Secret, originally published at DotComSecrets.com Blog.

secret sales blog conversions dotcom secrets anik singal funnel scripts funnel friday funnel fridays

Funnel Friday Update -The $117K Secret

Play Episode Listen Later Jul 5, 2016 14:18

How showing us consume our own products is driving revenue. On today's episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it's important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. ---Transcript--- Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I'm on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that's the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There's a moment when things just slowed down, so I'm heading to the office to bust out a quick few projects real quick. Then I'm back to playing with the fam. But as I was heading out I wanted to share with you guys something that's really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here's the epiphany bridge for those that pay attention. I always talk about my webinar model, where it's like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don't buy, what should you do with them? So that's kind of what this concept stems from. People didn't buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they're buying all the time? So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don't know. Maybe it was 50 grand or 10 grand. I don't know, but that's what he was doing every Friday for a while and I was like, that's kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I'm going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn't do anything. And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody's buying it. What's the best way to sell more?” and I was like, I don't know and we were kind of trying to think through things. And then I was like, “We're thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don't know? It'd be kind of fun.” And he's like, “Yes, let's do this. Let's set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We're going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it's like the day before and it's like, “Oh crap, we're doing this tomorrow.” “What should we do.” I'm like, “Let's build a funnel. I'm going to build it in Clickfunnels, you'll write the script in Funnel Scripts, you'll give it to me and we'll plug it all in, and we'll show people us building a funnel.” And he's like, “How long is it going to be?” And I was like, “I don't know. It'd probably be cool if we made it like we had some kind of limits on it. So it wasn't just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day. Oh man, I think I just got walkie-talkie'd by the construction lady with the sign. Hope there's not a cop on the back end of that. Anyway, sorry. There's construction, I'm just driving too fast through it. So anyway, I was like, “I think it'd be better if we had constraints, because constraints make things interesting.” When there's no constraints on it and you're just doing something, it's not as interesting. So I was like, “Let's do a 30 minute timer and let's try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we've done…….I can't remember if it's 3 or 4 weeks now. I think we're on 4, I think this is our 4th week. We've had people send packages of what they want us to build. And we've done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we're like, “Hey we're building a funnel, come hang out with us live.” And people would show up, and it's pretty cool. Now a couple of little tweaks. W're doing ours on Google Hangouts. If you go to the page you'll see it there and all the back shows are there as well. So it's happening on Google Hangout, and we drive our email list to promote to that. So there's traffic coming from that. And now that we're kind of building our YouTube subscribers, there's a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don't know why, but I'm grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it's crazy. I think that they're really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones. Anyway, there's a little hint. Strike while the iron's hot, because that window won't be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you'd be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that's how they were trying to get people to do hangouts back then. Same thing, they're trying to do with Facebook Live. So they promote things. So what we do is, I'm doing it live on Google Hangouts, then Steven on my team, he's got Periscope and Facebook Live recording on my phone, so he's recording behind the scenes of us doing it. So we're recording that, a piece of it. What's crazy is that Facebook Live version goes crazy viral. Part of it's because we're on for about an hour. 30 minutes of me building, but there's build up time and post time and talking and having fun and banter. So it's about an hour. So because of that there's so much interaction that happens during that hour that Facebook boosts it high. Anyway, it's crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday's show is done, we're getting half a million + people to see it on Friday, between the reach and emails and everything like that. It's just crazy. So we've done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it's sales were good or bad. We're doing it because it's fun and hopefully people will like it. Luckily every single week it's been more people showing up. So there's some cool stuff there. But after Friday's last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I'm glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven't even looked yet.” And he said something like, “Mama's really happy.” And I was like, “Really? How are we doing? I have no idea. We haven't promoted it, been in a webinar. There's an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it's crazy. I don't even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we're doing it a lot. We're trying to show behind the scenes of everything. As you know we're doing a reality show, filming behind the scenes of behind the scenes. The more I'm trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it's been. How do we let them experience us consuming our products? Because we're the hyper users so far. I'm consuming this product and I'm obsessed with it and I'm showing you how excited I am. And I'm actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we're probably a quarter of a million dollars or more and we haven't sold anything yet. We're just showing us consume things. So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don't get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it's doing some amazing things for us and that's why I'm excited. I wanted to share that with you guys. So if you want to see the process we're doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it's working like crazy. Bring them in behind the scenes you guys. I started saying this a couple of months ago and I'm going to keep saying it, the more we open up the back end of what we're doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We're talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it's not like, “Oh this is Russell's company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It's making them engaged. I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it'll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn't know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We're going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I'm launching my thing, here's my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we're competing for the same affiliates.” I was like, “I don't know what to do. I can't move mine. It's in process.” He's like, “I can't move mine either.” And I'm like, “Well, this sucks.” I was like, “Alright, well good luck.” And he's like, “Good luck to you too.” And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn't know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn't get…..it'd be fun to actually look back in the books now and see how much our launch did vs Anik's and just see who ended up getting more or less. I mean, I don't know. He had a lot of people on his side, I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik's. He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I'm trying to share with you guys is if your customers feel ownership in the creative process you're going through as you create your products and services and you're doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it's going to be their company with you, which is cool. Anyway, I hope that gave you guys some value. It's some of the ninja cool stuff I'm thinking about a lot recently and having a ton of success with it. I think it's exciting. So that's it. I'm at the office; I'm going to go get some stuff done. Have an amazing day you guys and I'll talk to you all again very soon, bye.

google man secret mama strike logo talks periscope john lee dumas clickfunnels google hangouts anik jim edwards anik singal mike filsaime affiliate manager funnel scripts funnel friday funnel university funnel fridays

Funnel Friday Update -The $117K Secret

Marketing In Your Car - The Archives

Play Episode Listen Later Jul 5, 2016 14:18

How showing us consume our own products is driving revenue. On today’s episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem. Here are some cool things to listen for in this episode: How Funnel Fridays have helped sell Funnel Scripts. Why it’s important for your customers to become engaged with your company. And find out the details of a funny story involving Anik Singal and a product launch. So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business. ---Transcript--- Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I’m on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that’s the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There’s a moment when things just slowed down, so I’m heading to the office to bust out a quick few projects real quick. Then I’m back to playing with the fam. But as I was heading out I wanted to share with you guys something that’s really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here’s the epiphany bridge for those that pay attention. I always talk about my webinar model, where it’s like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don’t buy, what should you do with them? So that’s kind of what this concept stems from. People didn’t buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they’re buying all the time? So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don’t know. Maybe it was 50 grand or 10 grand. I don’t know, but that’s what he was doing every Friday for a while and I was like, that’s kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I’m going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn’t do anything. And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody’s buying it. What’s the best way to sell more?” and I was like, I don’t know and we were kind of trying to think through things. And then I was like, “We’re thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don’t know? It’d be kind of fun.” And he’s like, “Yes, let’s do this. Let’s set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We’re going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it’s like the day before and it’s like, “Oh crap, we’re doing this tomorrow.” “What should we do.” I’m like, “Let’s build a funnel. I’m going to build it in Clickfunnels, you’ll write the script in Funnel Scripts, you’ll give it to me and we’ll plug it all in, and we’ll show people us building a funnel.” And he’s like, “How long is it going to be?” And I was like, “I don’t know. It’d probably be cool if we made it like we had some kind of limits on it. So it wasn’t just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day. Oh man, I think I just got walkie-talkie’d by the construction lady with the sign. Hope there’s not a cop on the back end of that. Anyway, sorry. There’s construction, I’m just driving too fast through it. So anyway, I was like, “I think it’d be better if we had constraints, because constraints make things interesting.” When there’s no constraints on it and you’re just doing something, it’s not as interesting. So I was like, “Let’s do a 30 minute timer and let’s try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we’ve done…….I can’t remember if it’s 3 or 4 weeks now. I think we’re on 4, I think this is our 4th week. We’ve had people send packages of what they want us to build. And we’ve done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we’re like, “Hey we’re building a funnel, come hang out with us live.” And people would show up, and it’s pretty cool. Now a couple of little tweaks. W’re doing ours on Google Hangouts. If you go to the page you’ll see it there and all the back shows are there as well. So it’s happening on Google Hangout, and we drive our email list to promote to that. So there’s traffic coming from that. And now that we’re kind of building our YouTube subscribers, there’s a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don’t know why, but I’m grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it’s crazy. I think that they’re really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones. Anyway, there’s a little hint. Strike while the iron’s hot, because that window won’t be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you’d be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that’s how they were trying to get people to do hangouts back then. Same thing, they’re trying to do with Facebook Live. So they promote things. So what we do is, I’m doing it live on Google Hangouts, then Steven on my team, he’s got Periscope and Facebook Live recording on my phone, so he’s recording behind the scenes of us doing it. So we’re recording that, a piece of it. What’s crazy is that Facebook Live version goes crazy viral. Part of it’s because we’re on for about an hour. 30 minutes of me building, but there’s build up time and post time and talking and having fun and banter. So it’s about an hour. So because of that there’s so much interaction that happens during that hour that Facebook boosts it high. Anyway, it’s crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday’s show is done, we’re getting half a million + people to see it on Friday, between the reach and emails and everything like that. It’s just crazy. So we’ve done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it’s sales were good or bad. We’re doing it because it’s fun and hopefully people will like it. Luckily every single week it’s been more people showing up. So there’s some cool stuff there. But after Friday’s last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I’m glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven’t even looked yet.” And he said something like, “Mama’s really happy.” And I was like, “Really? How are we doing? I have no idea. We haven’t promoted it, been in a webinar. There’s an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it’s crazy. I don’t even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we’re doing it a lot. We’re trying to show behind the scenes of everything. As you know we’re doing a reality show, filming behind the scenes of behind the scenes. The more I’m trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it’s been. How do we let them experience us consuming our products? Because we’re the hyper users so far. I’m consuming this product and I’m obsessed with it and I’m showing you how excited I am. And I’m actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we’re probably a quarter of a million dollars or more and we haven’t sold anything yet. We’re just showing us consume things. So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don’t get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it’s doing some amazing things for us and that’s why I’m excited. I wanted to share that with you guys. So if you want to see the process we’re doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it’s working like crazy. Bring them in behind the scenes you guys. I started saying this a couple of months ago and I’m going to keep saying it, the more we open up the back end of what we’re doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We’re talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it’s not like, “Oh this is Russell’s company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It’s making them engaged. I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it’ll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn’t know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We’re going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I’m launching my thing, here’s my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we’re competing for the same affiliates.” I was like, “I don’t know what to do. I can’t move mine. It’s in process.” He’s like, “I can’t move mine either.” And I’m like, “Well, this sucks.” I was like, “Alright, well good luck.” And he’s like, “Good luck to you too.” And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn’t know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn’t get…..it’d be fun to actually look back in the books now and see how much our launch did vs Anik’s and just see who ended up getting more or less. I mean, I don’t know. He had a lot of people on his side, I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik’s. He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I’m trying to share with you guys is if your customers feel ownership in the creative process you’re going through as you create your products and services and you’re doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it’s going to be their company with you, which is cool. Anyway, I hope that gave you guys some value. It’s some of the ninja cool stuff I’m thinking about a lot recently and having a ton of success with it. I think it’s exciting. So that’s it. I’m at the office; I’m going to go get some stuff done. Have an amazing day you guys and I’ll talk to you all again very soon, bye.

Episode #237 – Funnel Fridays: A Cool New Way To Sell All Your Stuff

Play Episode Listen Later Jun 10, 2016 8:42

The post Episode #237 – Funnel Fridays: A Cool New Way To Sell All Your Stuff appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... If this works, this might be my new favorite way to sell. On today's episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he'll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. --------------------------------------------------------------------------------- Thank you for reading Episode #237 – Funnel Fridays: A Cool New Way To Sell All Your Stuff, originally published at DotComSecrets.com Blog.

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Funnel Fridays: A Cool New Way To Sell All Your Stuff

Play Episode Listen Later Jun 10, 2016 8:43

If this works, this might be my new favorite way to sell. On today's episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he'll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it's a very special day for a lot of reasons. One, it's Friday, number two is it's the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can't remember what we called it. It's either Funnel Fridays or Friday Funnels. I think it's Friday Funnels, no Funnel Friday. Oh crap. Anyway, I'll learn it more as we keep doing it. But I think I've figured out a cool new way to sell stuff that's going to be really, really, really, really cool. I hope all you guys knock me off because I'm pretty sure it's the coolest thing ever. If you look at our typical sales process, we're driving ads, we're doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don't. And then there's upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they're people, they get your emails and their doing stuff, but they're not actively engaged into any kind of sequence. So I'm like, how do you….what do we do for all those people? Because I'm sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it's all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it's the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn't at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it's funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we'd do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it's like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don't whatever. So we have these limited beliefs. So there's one thing and the second thing, maybe that's the third thing now, I can't remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here's me using Clickfunnels.” And they're like, “I wish I had Clickfunnels.” And then I'm like, “Here's me using Funnel Scripts.” And they're like, “Funnel Scripts is awesome.” “Oh here's me using Funnel University.” And they're like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell's not only”….what do they say on hair club for men? “Not only the president, but I'm also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that's the thought. Today's day one. And it's either Funnelfridays.com, or fridayfunnels.com, I can't remember, but I'll learn that better and get back to you on it. But basically what I'm doing is there's a page and at the top of the page is a Google Hangout, I'm doing the Google Hangout live and what we're going to do, I'm going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I'm hoping there's going to be a bunch of different boxes in the office when I show up so that I can pick one. So we're going to pick one and then we're going to live build out a funnel. I'm going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I've got to get the funnel done before the clock hits 0. It's going to be and Jim Edwards is coming on because he's going to write the scripts in Funnel Scripts. I'm going to be busting out the funnel inside of Clickfunnels. We're uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it'll be cool. And then down below it'll be like, “Hey get your funnel stuff. Number one, here's Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it's pushing them to all of our core offers. It's kind of funny, back, this is rewind time, it's pre-podcast, maybe it's right when the podcast started, I don't remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we'd tell everybody, “Hey, we're coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it's kind of the same thing, we're going to do this Funnel Fridays each Friday and then we'll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it's not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it'll show the most recent episode and then when the new one comes, it just floats out for the new one, so it's a really cool process. So that's what we're doing. And then the other thing we're doing, we're having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we're going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I'm doing it, which will hopefully get people more excited because we'll get Facebook Crew all coming over as well. That's kind of the game plan. So it's going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I'm late. I was supposed to get to the office an hour and a half ago, I slept in. Now I've got 45 minutes to promote it, set it up, figure out what funnel I'm going to build, blah blah blah, and all that other fun stuff. So that's what's kind of happening now. I'm really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It's all about operation consumption over here. That's my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it. And I think that'll be a big difference for us. So that's what I got you guys. I hope that gives you some ideas for your business, for your products. I think it's something that any of us and all of us should be doing. But I will set the model, I'll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it's going to work. Alright, that's what I got for today. Thanks everybody, I'll talk to you guys soon. Bye.

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Funnel Fridays: A Cool New Way To Sell All Your Stuff