Podcast appearances and mentions of greg cassar

In this episode, Greg Cassar, a self-made millionaire, shares his philosophy of self-management, the value of work-life balance, and insights into cryptocurrency investment.  Greg Cassar is a CEO, digital marketer, profit strategist, and coach from The Collective Mastermind. Greg has scaled 350 businesses as a founder, coach, partner, or agency. His team is responsible for more than half a billion in sales online and his portfolio companies do up to two million dollars per month. He is also a multimillionaire investor with a proven track record of teaching others. Away from his business, Greg lives in a tropical paradise with his family, where he surfs every day. He operates a successful business while enjoying his active coastal lifestyle—a great work-life balance. Key Topics Business Management and Work-Life Balance: Greg emphasises a lifestyle by design and enjoying life now. He injects fun activities into business mastermind events and encourages workers by delegating a framework of tasks that empowers team members and efficient workflow. Biohacking and Health Optimization: Understand the importance of mindset and how it can help with health and lifestyle changes that eventually lead to good business practices.  Balancing Investing and Business: Learn about the four-year cycles in cryptocurrency to effectively invest and run a business for profit maximisation. Life-Changing Question: What do I want to get out of life? Greg quotes Naval Ravikant as he ponders this question: “The only true test of intelligence is if you get what you want out of life.” Resources:  The Collective Mastermind - Join a class now in Greg's Collective Mastermind program. If you would like to create a reliable cash flow for your business, then I have some tools and resources that can help.

Today we're talking "Incentivised Marketing" with Greg Cassar.Links mentioned in the interview.https://the90daymarketingplan.biz/MarketingBoost.comUnsold.comCheck out the video version of this episode here: https://www.codybutler.com/how-to-use-incentives-in-your-marketing-with-greg-cassar/

Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better. In this episode, digital marketing profit strategist and coach Greg Cassar shares his insights about his journey from running his own digital marketing agency to earning a million dollars in sales on Amazon. He also talks about exceptional business models that work. Check these show highlights and listen to the podcast for guides on how to grow a business using exceptional strategies!   Engineer Your Luck (03:21) Aim to be the better version of yourself so that when opportunities come along, you can identify them and take action. Greg is in the corporate world, with a safe and decent job. But, for him, he is not where he is supposed to be. Thus, he built an agency and quit corporate. He started The Collective, a high-end digital marketing mastermind. He emphasized the importance of resilience in running a company. When the issues get tough to resolve, people tend to quit. Company owners should not have that attitude. Business Model Freedom Scale (06:21) There is a direct association between leverage and level of freedom. An excellent business model paired with an amount of marketing can yield more outstanding results compared to a good enough business model paired with the same amount of marketing. Business owners must realize that marketing is only one part of the business. It must be suitable for the kind of business, products, and business model that the company has. The Proper Mindset (09:05) It is essential to have the proper knowledge and mindset when running a company. Most business owners are like operators than owners. However, they must focus on marketing to grow the business. Entrepreneurs must learn about financial IQ, proper mindset, marketing, and sales. Small Business Formula (12:02) The director of first impressions is your website. Have direct response elements on your site. People must also know what your business is all about and what they can get from your company. Site visitors must also know how and where to contact you for fast communication. Incentive-Based Marketing (17:33) Make sure your business offers stand out. Standing out does not mean lowering your price to a point where you don’t have profit anymore. Present incredible and attractive offers to your customers. If you want to get exceptional results, think and act differently from other players in the industry. E-Commerce (30:01) He learned about e-commerce by working with agency clients. The fastest way to be a marketing expert is to speak to your clients. It is impressive to sell on Amazon because there are a lot of customers every day. Greg’s company is focused on listing optimization and advertising. Choose What Matters (42:29) They chose to close the Collective Mastermind to focus on what matters: health, happiness, and freedom.   Our Guest: Greg Cassar is a marketer, growth hacker, tech founder, and a philanthropist. He specializes in e-commerce and Amazon. After working in the corporate world, Greg decided that he wanted to start an agency that can help clients with traffic and conversion. He is one of the founders of The Collective and has positively impacted a lot of lives through his work. Greg is also a tech founder at Modshow TV. Connect with Greg Cassar through his website or LinkedIn profile for more great and inspiring content.   Resources: Do you want more high-quality B2B leads for your business? To get you started, we opened a resources page. These resources will be constantly updated, so be certain to check back every now and then!

Amazon Strategy   Links Mentioned: www.rainmakerpartner.io www.amazing.com www.smartmarketer.com www.advertisingboost.com www.collective.com.au www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episode: 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg Cassar: 00:00 Amazon doesn't allow you to track conversions like when you got a sale from an outside traffic source so it is a little bit harder and they don't allow you to do remarketing except for if you're a big seller and you're using their tools. So Amazon, the only way we do that is like we drive traffic from the videos out on social media about key products. We do like Facebook video view ads and we send them in but we can't really track and measure. We can just see that if we turn that off, their sales go down and the social buzz goes down and that kind of stuff. Ash Roy: 00:35 Welcome back. This is Ash Roy. I'm the founder of productiveinsights.com and the host of the productive insights podcast. And I'm delighted to have Greg Cassar back on the podcast from Rainmakerpartner.io. Now, Greg recently was on the podcast and he talked about some high level strategies around building a successful online business and we talked through the various kinds of business models, starting with a local business where you're trading your time for money and then a more services based business where it's a little bit higher end. Then we talked about having an information product business, which was a bit further up the line way. You're not trading time for money as much and it's a bit more leveraged. And then we talk about Amazon and SAS being at the top of that succession where you build something that is more of an asset and something that tends to generate income more on automatic. Ash Roy: 01:29 In this episode, Greg and I are gonna dig a bit deeper into the tactical aspects of building an Amazon based eCommerce business that will enable you to create a lifestyle that Greg currently enjoys, which means that he is free by 9:00 AM every morning from all his commitments that generate his income. And he is pretty much free to do whatever he wants to do with his time after that. So I'm sure all of us would like to establish that lifestyle. Uh, it isn't something that's gonna happen overnight. I'm not gonna lie to you. This is not one of these get rich quick schemes. It takes a long time to do it. It took Greg about 15 years and I suspect it would take most of us around that long. That said, Greg has worked with some of the smartest people online, including people like Ryan Deiss, Ezra Firestone, and many others, several of whom have been guests on this podcast. And so I'm delighted to have Greg back on once again from Rainmakerpartner.io. Welcome back, Greg. Greg Cassar: 02:34 Hey, thank you. Actually, it was a great introduction. I hope I can live up to it. Ash Roy: 02:39 Well, thank you so much for being on the show, Greg. I've known you for about five years and it's really been a pleasure every time we've met. Um, and so thank you for coming back on. So Greg, let's talk a bit about how you have used online strategies and really leveraged your journey of 15 years to culminate in your epic success of $1 million in revenue in the last 12 months. Can you talk to us about that journey and can you also bake in where you see yourself in two years time? Greg Cassar: 03:12 Yeah. Gotcha. So I guess it didn't, if you look at it like for example, the last that business you're talking about is, um, I've got some amazing partners in the physical products space.

Amazon Strategy Links Mentioned: * www.rainmakerpartner.io * www.amazing.com * www.smartmarketer.com * www.advertisingboost.com * www.collective.com.au * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episode: * 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg Cassar: 00:00 Amazon doesn't allow you to track conversions like when you got a sale from an outside traffic source so it is a little bit harder and they don't allow you to do remarketing except for if you're a big seller and you're using their tools. So Amazon, the only way we do that is like we drive traffic from the videos out on social media about key products. We do like Facebook video view ads and we send them in but we can't really track and measure. We can just see that if we turn that off, their sales go down and the social buzz goes down and that kind of stuff. Ash Roy: 00:35 Welcome back. This is Ash Roy. I'm the founder of productiveinsights.com and the host of the productive insights podcast. And I'm delighted to have Greg Cassar back on the podcast from Rainmakerpartner.io. Now, Greg recently was on the podcast and he talked about some high level strategies around building a successful online business and we talked through the various kinds of business models, starting with a local business where you're trading your time for money and then a more services based business where it's a little bit higher end. Then we talked about having an information product business, which was a bit further up the line way. You're not trading time for money as much and it's a bit more leveraged. And then we talk about Amazon and SAS being at the top of that succession where you build something that is more of an asset and something that tends to generate income more on automatic. Ash Roy: 01:29 In this episode, Greg and I are gonna dig a bit deeper into the tactical aspects of building an Amazon based eCommerce business that will enable you to create a lifestyle that Greg currently enjoys, which means that he is free by 9:00 AM every morning from all his commitments that generate his income. And he is pretty much free to do whatever he wants to do with his time after that. So I'm sure all of us would like to establish that lifestyle. Uh, it isn't something that's gonna happen overnight. I'm not gonna lie to you. This is not one of these get rich quick schemes. It takes a long time to do it. It took Greg about 15 years and I suspect it would take most of us around that long. That said, Greg has worked with some of the smartest people online, including people like Ryan Deiss, Ezra Firestone, and many others, several of whom have been guests on this podcast. And so I'm delighted to have Greg back on once again from Rainmakerpartner.io. Welcome back, Greg. Greg Cassar: 02:34 Hey,

Types Of Business Models: Which Of These 5 Types Is Best For You With Greg Cassar Links Mentioned: www.rainmakerpartner.io www.advertisingboost.com www.collective.com.au The Billion Dollar Mistake www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episodes: 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You 176. The Alter Ego Effect With Todd Herman Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg: 00:00 I'm kind of lucky now that I've achieved a higher level of freedom in my life at 44 then most people will ever really achieve in their lifetime. But when you talk about luck, I think luck can also be labor under correct knowledge. You can do things to engineer luck if that makes sense. Ash: 00:25 Welcome everyone. Welcome to the productive insights podcast. This is Ash Roy, your host and today's guest is Greg Cassar. Greg Cassar started selling online in 2003 after he left his fulltime role in 2009 which was in it in the corporate world. He left to run his own digital marketing agency, which specialized in traffic and conversion. Greg has invested over $250,000 in his education, has worked with 300 businesses and driven over 2 million leads. He's responsible for over $500 million in online sales and has worked with some online marketing greats who have previously been on this podcast, including Ryan Deiss. In episode 170 and Ezra Firestone and episode 55. Greg is a master at performing split tests and has recently been doing a lot of work in the ecommerce space. So Greg has some great knowledge to share with us in terms of the various business models out there and what really lends itself to creating a life of freedom. So I'm delighted to welcome Greg Cassar from collective.com.au Welcome Greg. Greg: 01:41 Hey Ash. Thank you very much for having me. It's a real pleasure. I've uh, we've known each other for many years. I've always found you to be a stand up guy. And I was talking to another guy today, guy, so home and he said, Ash, he always comes from just such a place of giving. So I think that's a, a true compliment that, you know, people talk about you like that. So it's awesome what you're doing with the group here. Ash: 02:01 That's very kind, Greg, thank you very much. And I was going to say that I've known you for about five years and I can honestly say it's always been a pleasure. You're a very down to earth person and very approachable and very honest. So thank you. Greg: 02:15 You are welcome. Ash: 02:17 So Greg, what are we going to talk about today is the different business models, particularly in the context of what we've seen happening of late, which is a little bit of a tectonic shift if you like. Amazon seems to have come to the fore and as Mike Rhodes said to me once, he talked about the four horsemen of the apocalypse and that was Amazon, Apple, Google and Facebook and we now are seeing some sort of a, maybe not resurgence but a progression of Amazon. There's a bit of a groundswell happening around that. And Greg, you were saying to me just before we started recording that by 9:00 AM in the mornings you are pretty much free of all your commitments th...

Types Of Business Models: Which Of These 5 Types Is Best For You With Greg Cassar Links Mentioned: * www.rainmakerpartner.io * www.advertisingboost.com * www.collective.com.au * The Billion Dollar Mistake * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episodes: * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven * 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You * 176. The Alter Ego Effect With Todd Herman Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg: 00:00 I'm kind of lucky now that I've achieved a higher level of freedom in my life at 44 then most people will ever really achieve in their lifetime. But when you talk about luck, I think luck can also be labor under correct knowledge. You can do things to engineer luck if that makes sense. Ash: 00:25 Welcome everyone. Welcome to the productive insights podcast. This is Ash Roy, your host and today's guest is Greg Cassar. Greg Cassar started selling online in 2003 after he left his fulltime role in 2009 which was in it in the corporate world. He left to run his own digital marketing agency, which specialized in traffic and conversion. Greg has invested over $250,000 in his education, has worked with 300 businesses and driven over 2 million leads. He's responsible for over $500 million in online sales and has worked with some online marketing greats who have previously been on this podcast, including Ryan Deiss. In episode 170 and Ezra Firestone and episode 55. Greg is a master at performing split tests and has recently been doing a lot of work in the ecommerce space. So Greg has some great knowledge to share with us in terms of the various business models out there and what really lends itself to creating a life of freedom. So I'm delighted to welcome Greg Cassar from collective.com.au Welcome Greg. Greg: 01:41 Hey Ash. Thank you very much for having me. It's a real pleasure. I've uh, we've known each other for many years. I've always found you to be a stand up guy. And I was talking to another guy today, guy, so home and he said, Ash, he always comes from just such a place of giving. So I think that's a, a true compliment that, you know, people talk about you like that.

After making his first million in Amazon ecommerce, Greg Cassar shares part of his experience, as well as the basics and tips for selling on the platform.

After making his first million in Amazon ecommerce, Greg Cassar shares part of his experience, as well as the basics and tips for selling on the platform.

Ep 119: Secret to Success in eCommerce with Greg Cassar If you pay for online advertising to sell physical products online, you know that it's getting [...] READ POST The post Secret to Success in eCommerce with Greg Cassar appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.

Greg Cassar discussed how he fast-tracked his way to success with Amazon FBA. He discusses how to get started and also how to optimise an existing listing (hint: how to turn your listing from good to great).

Today’s guest is Greg Cassar who helps small business and entrepreneurs with his digital marketing mastermind, The Collective.   What is covered in this episode: Why going to events is in important in growing your network and opportunities How Amazon is dominating as an e-commerce platform The power of the Fulfilment By Amazon program The impact Amazon will have on the Australian retail market when it launches The power of targeting in Facebook Ads Value first approach to social advertising How using video ads can help get more people to know like and trust you What is remarketing and how it can help to develop a longer relationship with your potential clients How knowledge and being smart with his time is helping Greg to grow his business The Pay-Yourself-First mindset for managing your time The importance of playing the long-term game.

Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year.  Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO) Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible. What you will learn: Steps to getting started with Pay Per Click Advertising How to use Google Ad Words Express Tips for Facebook advertising How you can use pixels to build your list for retargeting

Adam and Greg finish off the talk about E-Commerce store.

Adam and Greg talks all about maximizing an E-commerce store.

Greg Cassar is fast becoming a legend of the BBF podcast… we like him so much that we’ve invited him back for the third time! As one of Australia’s leading marketing coaches, there’s simply no one better at describing the technicalities of marketing in simple terms. This week we major on the world of Google AdWords, and how to use it best to get your business featured on google in order to generate leads. Here are some of the best snippets: ** Remember the power of advertising on a search engine V advertising anywhere else. When someone types something in to google, they already want something. ** Google only charges you as the client when someone clicks the ad. ** Don’t forget Google Places For Business. You don’t need to pay for the right to appear on their map. ** Although the Google AdWords interface is user-friendly, you’re probably best using a professional for your campaigns in the first instance. ** Make sure any advert drives people to a focused page. A common mistake people make is to create a campaign ad for something specific that merely drives the traffic to a generic home page. ** Google prefers one page to be about one thing – always remember this. ** Track your activity! All of the tracking codes are there as part of the service – make sure you utilize them.   The wider point is that managing AdWords is all about fine tuning. There is a big element of trial and error here, so it’s important you stay on top of what is working for you and what isn’t. Be ruthless with the campaigns that are struggling – don’t just wait around for them to come good. In this episode of Business Brain Food you will learn: ** How to get results from an agency ** How to appear on the google map ** The “relevance + direct response” equation ** “Buying intent key words” ** The potential consequences of using landing page templates ** The importance of call tracking ** The “authority” of a site ** Cost per acquisition versus cost per click   Resources mentioned in this episode: ** This week’s sponsors, Bartercard are offering an interest-free line of credit of 10,000 AUD with a bonus 500 AUD. Visit: bartercard.com.au/actioncoach for an exclusive offer for Business Brain Food listeners ** Greg’s article on “How to do keyword research with google’s keyword planner” (http://com.au/google/keyword-planner/) ** Greg’s site (http://www.collective.com.au) ** Greg’s new podcast (http://www.salesforprofit.com) ** Sponsor the show: ben@maxmyprofit.com.au, put in subject line “interested in sponsoring BBF” ** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com) ** Facebook (facebook.com/businessbrainfood) ** Facebook group (https://www.facebook.com/groups/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher)   As Greg reminded us, the cliché goes “google knows more about you than your partner”, so make sure you take heed of his marketing advice and get up to speed with it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

As Australia’s leading Digital Marketing Business Coach,Greg Cassar is an expert when it comes to online conversion and lead generation. Having run several successful online consulting and e-commerce businesses for the past decade, Greg is now a sought after business coach and mentor for those wanting to optimise and ramp up their online businesses by laser targeting all aspects of digital marketing. Greg’s business philosophy is centralised around integrity and providing satisfaction to his clients. Before any business relationship starts, he takes the time to ensure the business is the right fit the services he provides. As a result, Greg has hundreds of happy clients and raving fans Australia wide happily recommending his services. Greg’s rapid rise to success is explained by his impressive entrepreneurial history. In 2009 for he set up ‘Internet Marketing Done For You’ after spending his entire adult life as a self pro-claimed computer and marketing geek. His tech background served his new business well, by positioning him as a niche lead generation and optimization specialist, who also had the complimentary skill of understanding the implementation process as well as the theory. Greg has gone onto to Double the Business of many companies that he has worked with. While offering companies ‘done-for-you’ digital marketing solutions has been the bread and butter of Greg’s business for largely the past decade, Greg has now moved into the coaching space, setting up intensive and specialised mastermind training for switched on business owners who instead of wanting a ‘done-for-you’ solution, prefer a coach to teach them the skills to double their business and hold them accountable as they action it themselves. Greg is a member on the Digital Marketer round table “The War Room’ and frequently travels to the U.S to meet with Ryan Diess, Frank Kern, Perry Belcher, and other high-end international direct response marketing businesses to keep up to date with the latest digital marketing trends and workshop with some of the brightest international marketing minds. Greg is a certified Google professional and Google Partner having managed over $5m in Adwords spend. Greg regularly is in at Google to keep on the forefront of changes Google makes, which enables him to share this information with his clients, saving them from costly oversights in their online advertising. It’s Greg’s thirst for staying ahead of the curve and being able to covey difficult information in a simple way that provides his clients with unrivalled value and service. Greg’s motto is “Invest in Yourself, Run Your Winners Long, Cut Your Loser Short, and Have Fun on the Journey.” http://collective.com.au/ Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Facebook marketing is something that every business could benefit from. This week’s guest Greg Cassar shares his online marketing expertise with us, offering some of the tricks of the trade to make your facebook campaigns stand out from the crowd. This is actually the second time Greg has appeared on the show (see his last appearance here: http://actioncoachanz.com/bbf-071-how-to-get-more-leads-customers-and-sales-with-digital-marketing-expert-greg-cassar). We decided to invite him back because the feedback from his last show was so darn good; so keep reading for a brief summary of Greg’s no-nonsense take on facebook marketing. If you are uncertain whether Facebook is the right medium for you, then Greg will have changed your mind by the end of the podcast. Here are some of the main reasons why Facebook marketing is so powerful: ** Facebook is a more targeted form of marketing than banner ads ** Greg believes there has never been a better time in history to position your brand, and Facebook is one of the main reasons for this ** Every time someone clicks ‘like’ or they share or comment, Facebook logs this as part of an intelligent database that can be used when you buy Facebook advertising ** For no more than 20 AUD per day, you can run a very advanced and targeted advertising campaign ** By just changing an ad’s image, you can hit way more people ** Running a wide range of adverts is very easy on Facebook The phrase that Greg keeps referring back to is “perpetual motion”, i.e. whatever marketing you do on facebook, make sure it is part of a consistent flow. A surefire way to waste money is by spending big and then pulling the plug. Facebook will also give your ads better priority if you’re consistent. Another important thing to consider is your mindset when analysing a campaign. If a campaign goes badly, don’t take it personally. See each advert and each campaign as an experiment, but an experiment that is always effective enough to give you the data you need to make your next marketing decision In this episode of Business Brain Food you will learn: ** Why you should market on Facebook ** How ‘big data’ is set to shape Facebook marketing in Australia ** The different ways of advertising on Facebook (there are a total of 15 different advert types) ** The concept of ‘remarketing’ ** The 95% rule ** The pros and cons of using a marketing agency Resources mentioned in this episode: ** For a one-on-one business assessment (http://www.businessassessment.com.au) ** Greg’s website (http://www.collective.com.au) ** Podcast Addict for Androids (https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl) ** Facebook (www.facebook.com/businessbrainfood) ** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher) Remember, there are 1.5bn people on facebook worldwide (18m in Australia), so unless you want to miss out on a load of potential leads, you simply have to understand the brilliant marketing opportunities that facebook has to offer, and who better to teach you than a straight-talking Aussie called Greg? Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

  How To Get More Leads, Customers and Sales With Digital Marketing Expert Greg Cassar Every business needs to know how to market themselves in the online sphere. Greg Cassar is all about empowering businesses to do just that. Having run his own online stores, he then built up a marketing agency, before deciding to become an online marketing coach. He now has a portfolio of clients who turn over AUD 500,000 to AUD 100,000,000 per year, but took the time out to give us the benefit of his wisdom in this week’s podcast. Here are some of the key points: ** Because people are in the habit of sussing out companies online, that means that every business can benefit from online marketing. ** Build your database! It sounds obvious, but list building is an absolute must. ** “How can we help?” is a good question to induce people to give their details. It is less pushy than more obvious calls to action. ** Build your online-business persona as an authority. Don’t lose sight of this when developing your websites and campaigns. ** Consider the different end goals of each page on your website. One might be “will the user buy?”, but another might be “will the user stay and find out more?”. Adapt your message to reflect these goals. ** People often don’t read every word of a website. Make sure that the user can get the message if they just skim-read the headings. ** Facebook advertising is very powerful indeed. There is nothing else out there that can be tailored to such a specific global audience. ** “What you can measure, you can manage”. Make absolutely sure that you use the data available to you from sources like Facebook and google adwords in order to build a true picture of what works and what doesn’t in your marketing mix. The general message from Ben is that everything you do with your online presence can have an effect. All your web content will be measured by google’s algorithms, and all of your advertising clickthroughs on facebook will be available on your dashboard etc. etc., so use this to your advantage and customise everything you can in order to build that customer base. In this episode of Business Brain Food you will learn: ** Shortcuts towards how a business can maximise their online exposure from scratch ** The meaning of the term ‘authority site’ ** The power of facebook marketing ** The dos and don’ts of websites ** Google adwords as a market research tool ** A ‘tripwire offer’ ** How critical drivers are key to understanding the effectiveness of your online presence Remember, Greg started off with a few simple online stores selling things like Santa Claus outfits, and now he deals with businesses that are turning over millions of dollars every year. With a few of the simple rules of online marketing that Greg shared with us in this episode, your business could go stratospheric too! Resources mentioned in this episode: ** Periscope app – search for Ben Fewtrell ** Business Fast Track (http://www.businessfasttrack.com.au) ** Business coaching, special deal for podcast listeners (http://actioncoachanz.com/businessrich) ** Greg Cassar website (http://collective.com.au/) ** How to double your average business (http://collective.com.au/double) ** Facebook (www.facebook.com/businessbrainfood) ** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher) If you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!   Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Adam Franklin chats to Greg Cassar about direct response digital marketing, and the profit triad.

Fellow Aussie who has been the “secret weapon” behind millions of dollars of successful campaigns. What he doesn’t know about increasing conversions isn’t worth knowing. The post Greg Cassar: Tribal Leader Spotlight appeared first on Romance Your Tribe.