Podcasts about ash roy

Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people.  If you've ever wanted a map for how to build, launch and promote your podcast, this is the episode for you. Ash Roy is a podcast and digital marketing expert and is a global authority on productivity and business growth. He has attracted big names to appear on his podcast, including Seth Godin, Brian Tracy, the motivational expert, Brian Clarke, the founder of Copy Blogger and Rand Fishkin one of the original co-founders of Moz.com. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

In this episode, Carole Issa talks with Ash Roy, founder of Productive Insights about his entrepreneurial journey and the biggest lessons he's learned along the way. Some of the key themes that Carole explores with Ash: 1'27” Leveraging your strengths 2'43” The defining moment that put him on his entrepreneurial path 4'39” What he learned from creating his successful podcast 7'07” Who has inspired Ash on his entrepreneurial journey 11'47” Making a difference while being worried about making money to keep the business afloat 13'34” The top 3 mistakes that entrepreneurs make when marketing their business online 17'04” Ash's definition of success 17'32” What drives Ash to do what he does 18'10” Loving the complex and attempting to simplify it 24'07” The biggest challenges that Ash faced early on in his journey 24'54” The trap of looking for shortcuts 26'41” The meaning of the word leadership 30'30” And an exciting project that Ash is working on 31'43” A book that Ash would recommend 36'37” A 30-day challenge that After a corporate career in finance and strategy, that spanned 15 years in large multinational corporations, a CPA, and an MBA from the Australian Graduate School of Management (Distinction), Ash founded Productive Insights in 2013. Productive Insights' passion is to partner with small business owners to help them grow sustainably and profitably using strategies that actually work. Ash also hosts a successful podcast called “Productive Insights Podcast” with over 200 episodes. It features some of the world's leading online entrepreneurs including Seth Godin (episode 200), Guy Kawasaki (episode 210), Rand Fishkin (episodes 38, 126 & 159), Neil Patel (episodes 1&212), Ryan Deiss (episode 170), Amy Porterfield (episodes 145 & 201), Sonia Simone (episodes 107,108 & 144), Noah Kagan (episode 147), and many others. You can access it via this link: https://www.ProductiveInsights.com/podcast More recently Ash launched the Productive Insights membership program where he works with a close-knit international community of business owners to help each other grow their businesses using digital marketing strategies that focus on important (not just urgent) activities that really move the needle in their business and increase their profit per hour. You can learn more at: https://www.productiveinsights.com/membership

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Productive Insights Podcast with Ash Roy

On this episode of The First 10 Podcast, I talk to Ash Roy, who, amongst other things, is the founder of Productive Insights, a community which helps businesses leverage their online infrastructure with a view to maximising profit. It's a great resource for those looking to build their online authority, and grow their business with a ton of useful productivity strategies.Key Points"Price is a signal"Empathy helps you step into your customers world and solve their problem not as you see it, but as they see itContent marketing is a conversation thats already happening between a buyer and a seller right now. The only question for you as a seller is - are you going to be a part of the conversation?Show NotesSeth Godin on Productive Insights podcastAsh's 9 Step Framework for growthEmpathy MapTo Sell is Human by Dan PinkThe Alter Ego Effect by Todd HermanJames Clear on Productive Insights podcastAtomic Habits by James ClearContact Detailshttps://www.linkedin.com/in/ashroyhelps/https://www.getmetodone.com/https://www.productiveinsights.com/www.YouTube.com/ProductiveInsightsIf you like what you hear on this podcast, make sure and sign up to get regular updates hereAlso follow me on Twitter here

DerAlinea welcomes you to Clubsets from the Floor #1 I feat. Ben Champell We feature an exclusive mix of electronic music from top artists out of Hamburg and all around the world. Enjoy what you hear, spread if you like and remember: Frau Holle loves you. ⚫️✖️ Find the tracklist below and if you like what you hear: feel free to share this podcast and let the world enjoy it! Ben Champell´s sound is a mix of dark pressing techno beats and hooking melodic tech-house tunes all in a lower range of speed than techno music is usually played. He is calling it “Downtempo Techno”. Within the past 8 years Ben released his tracks & remixes on labels like Funk´n Deep, Complexed Records, Stick Recordings or Jannowitz Records to name only a few. Musicwise his homebase he found at Complexed Records the imprint of techno legend Drumcomplex and Blufin Records based in Cologne. Since 2012 Ben has been always productive, he composed over 190 original tracks and did remixes for artists like Drumcomplex, Belocca, Ash Roy or Omis (Italy). He also gets huge support from some big names of the business like Richie Hawtin, Paco Osuna, Veerus (Drumcode), Claude van Stroke, DJ Hell and many others constantly. Ben built a reputation for playing powerful and dynamic sets in clubs and open-air festivals around Europe including his personal highlights Decadance in Gent (Belgium), Waagenbau in Hamburg, Muck in Giessen alongside lots of big names from the industry. He also is a well-known guest artist at Sisyphos Berlin where he smashed the legendary Hammahalle or Dampfer with his 4-5 hours sets. _____________________________ TRACKLIST 01_Ed Ed - The Ellcrys (Original Mix) 02_Marcal - Rolling Sway 03_Giovanni Carozza - Ambigramma [Second State] 04_Raul_Young - Tricky Changes 05_Sascha Sonido - It Never Ends (Original Mix) [Lost on You] 06_Angioma - Generation 07_Drunken_Kong-Straight_Ahead_Original_Mix_[TR377] 08_Concenträte - Semantika (Original Mix) 09_Alias 1 - D1 (Original Mix) 10_Kaz James & Nick Morgan - Dazed (Original Mix) [SAVED] 11_Daniel Avery Dusting For Smoke (Original Mix) 12_William Arist - Crudo Y Salvaje IV _____________________________ ✘ Stay connected w/ Frau Holle: Soundcloud: @clubfrauholle Facebook: www.facebook.com/frauhollehamburg/ Instagram: www.instagram.com/club_frauholle/ Curator: DerAlinea Premieres and Newcomer Mixes Submissions: clubfrauholle@gmail.com ✘ Ben Champell (Complexed/ Funkn Deep / Blufin) Soundcloud: @ben_champell Facebook: www.facebook.com/BenChampell Instagram: www.instagram.com/ben_champell/ Youtube: www.youtube.com/c/BenChampell Twitter: twitter.com/BenChampell Spotify: open.spotify.com/artist/6lJi8Vq7P930DT0cJOwOwF Website: ben-champell.com Booking: Petra@tebeabooking.com ✘ DerAlinea (Brash Beasts | Mioli Music | Frau Holle | Nervous) Soundcloud: @deralinea Facebook: www.facebook.com/deralinea Instagram: www.instagram.com/deralinea/ Bookings : booking@nervoes.ch

How To Create A Minimum Viable Offer with Shelley Brander Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life. And I felt like, you know, I just don't want to be 70 years old and I'm selling cable and casinos, right? I'd always love knitting and the minimal viable product, the thing that really made it work, I think was that I recognized that when I started as a knitter, I was 16 years old and I would go into these yarn stores and everything was very grandma. It was what everyone expects, right? It's very stereotypical piles of pot. Shelley Brander (02:59): You know, you could just feel that it closing in on you piles of itchy wool and scratchy acrylic, and, you know, designs that a 16 year old didn't necessarily want to wear out in the world. Right? And so my minimum viable product was this thing that I called the hot loops wall. My vision was that I would walk into a store and be able to find something really cute and fashionable that I could knit up fast and w...

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: www.michaelmaidens.com www.ProductiveInsights.com/offeracademy www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One 200. Seth Godin On Marketing — With Ash Roy 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magic in a new light and empowers them to fall in love with their offer. So others will too. Now, this is important, we'll talk about this too. However, the majority of his week is spent checking the wind, tides, and swell and planning the next kitesurf, foil surf, CrossFit session or beach adventure. Ash Roy (01:35): What an idyllic life, right? His priority is around living and enjoying this ride called life with amazing like-minded people. As it turns out, we have several friends in common. We are just two degrees of separation, Michael and I. Michael was a former software developer, a former full-time tennis player and a certified level two tennis coach. Every year, he spends a week in heaven. On the map, it's called Fiji and basically his whole life revolves around the rhythm of the ocean. How awesome is that? Today, I'm delighted to welcome Michael Maidens from michaelmaidens.com. And we're going to talk about information products and specifically about offer creation. So you can learn how to grow your business profitably by creating compelling offers that delight your customers. Welcome, Michael. Michael Maidens (02:23): Awesome. Thanks so much for having me. Ash Roy (02:26): Great to have you on, man. Michael Maidens (02:26): Thanks for that warm intro. Ash Roy (02:29): You're welcome. We have some common friends. Jack Borne was on this podcast on episode 197 and Julie Cannes.

 Understand what is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader Learn the importance of empathizing with customers, understanding your target audience or your customers better and 'walk in their shoes' Recognize why it is helpful to create content that emotionally connects with your prospect which is necessary to deliver a transformation Resources/Links: How To Build An Empathy Map: https://productiveinsights.com/117/ Check out Ash's Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ Summary Do you have a great product but you don't get the number of sales you want? Do you believe your product deserves more than what the current number of sales are? Ash Roy hosts the Productive Insights Podcast, and he features some of the world's absolutely top-shelf leading online entrepreneurs including Seth Godin, Amy Porterfield, Ryan Deiss, just to name a few. Also, he helps business owners to build their authority online and to do so profitably. In this episode, Ash shares how important it is to empathize and connect with your customers in order to get the lead sales that you want. He also adds the importance of recognizing your mistakes when it comes to marketing your product. Check out these episode highlights: 1:11 - Ash's ideal client: “An ideal client is a small business owner who is looking to grow his or her business profitably using online strategies that actually work. And I help them do that by my membership program.” 1:34 - Problem Ash helps solve: “So, the key problem that people come to me with is that they are not getting enough leads, or they're not able to grow their business profitably, or some version of that. But when I dig a little bit deeper, I often, not always but almost always, find that there isn't a deep enough understanding of the customer. And there isn't enough empathy for the customer, and that's where I talk about the empathy map.” 2:54 - Typical symptoms that clients do before reaching out to Ash: “Right. So, often what they're finding is they're not able to resonate with their customers. They're not able to get responses to their messages on social media, their email. Open rates aren't great, their click-through rates aren't great. The ability to resonate with customers they reach out to, say on LinkedIn, isn't great. And often it comes back to not meeting the customer where the customer is on their journey.” 4:47 - Common mistakes that people make before they find Ash's solution: “Often, they're trying to implement automated solutions, marketing automation, which is important, but I think that needs to be done after there is a deep empathy for the customer. Because if you automate a broken approach, you're just going to get a faster-broken approach. And if you're going to hurt your customers or annoy them with your messaging that's not targeted, you're just going to hurt your brand at a faster rate” 5:43 - Ash's Valuable Free Action (VFA): “The first step to me is to develop deep empathy for your audience. And then from there, try and be as generous as you can in terms of a solution. And I have talked at length about it on my episode 117, and there's a little bit of a cheat sheet there as well on how to create your empathy map. You can find out more at productiveinsights.com/117.” 6:13 - Ash's Valuable Free Resource (VFR): Check out Ash's Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ 7:21 - Q: How do you practice generosity better?

 Understand what is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader Learn the importance of empathizing with customers, understanding your target audience or your customers better and 'walk in their shoes' Recognize why it is helpful to create content that emotionally connects with your prospect which is necessary to deliver a transformation Resources/Links: How To Build An Empathy Map: https://productiveinsights.com/117/ Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ Summary Do you have a great product but you don’t get the number of sales you want? Do you believe your product deserves more than what the current number of sales are? Ash Roy hosts the Productive Insights Podcast, and he features some of the world's absolutely top-shelf leading online entrepreneurs including Seth Godin, Amy Porterfield, Ryan Deiss, just to name a few. Also, he helps business owners to build their authority online and to do so profitably. In this episode, Ash shares how important it is to empathize and connect with your customers in order to get the lead sales that you want. He also adds the importance of recognizing your mistakes when it comes to marketing your product. Check out these episode highlights: 1:11 - Ash’s ideal client: “An ideal client is a small business owner who is looking to grow his or her business profitably using online strategies that actually work. And I help them do that by my membership program.” 1:34 - Problem Ash helps solve: “So, the key problem that people come to me with is that they are not getting enough leads, or they're not able to grow their business profitably, or some version of that. But when I dig a little bit deeper, I often, not always but almost always, find that there isn't a deep enough understanding of the customer. And there isn't enough empathy for the customer, and that's where I talk about the empathy map.” 2:54 - Typical symptoms that clients do before reaching out to Ash: “Right. So, often what they're finding is they're not able to resonate with their customers. They're not able to get responses to their messages on social media, their email. Open rates aren't great, their click-through rates aren't great. The ability to resonate with customers they reach out to, say on LinkedIn, isn't great. And often it comes back to not meeting the customer where the customer is on their journey.” 4:47 - Common mistakes that people make before they find Ash’s solution: “Often, they're trying to implement automated solutions, marketing automation, which is important, but I think that needs to be done after there is a deep empathy for the customer. Because if you automate a broken approach, you're just going to get a faster-broken approach. And if you're going to hurt your customers or annoy them with your messaging that's not targeted, you're just going to hurt your brand at a faster rate” 5:43 - Ash’s Valuable Free Action (VFA): “The first step to me is to develop deep empathy for your audience. And then from there, try and be as generous as you can in terms of a solution. And I have talked at length about it on my episode 117, and there's a little bit of a cheat sheet there as well on how to create your empathy map. You can find out more at productiveinsights.com/117.” 6:13 - Ash’s Valuable Free Resource (VFR): Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ 7:21 - Q: How do you practice generosity better? A: Develop deep empathy for your customer and then become obsessed with the solution. Tweetable Takeaways from this Episode: “Develop deep empathy for your customer and then become obsessed with the solution.” -Ash RoyClick To Tweet Transcript (Note,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST. Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: Should you launch your own online course? Take this 2-minute quiz www.productiveinsights.com/subscribe/ www.AmyPorterfield.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights Audio Books Mentioned: High-Performance Habits: How Extraordinary People Become That Way Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One 145. Amy Porterfield Video Strategies 200. Seth Godin On Marketing — With Ash Roy 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201, and I'm delighted to have you back today. I am featuring one of my favorite guests, Amy Porterfield. I know I shouldn't have favorites, but she is one of my favorites. And we spoke last year in episode 145. Now in that episode in one 45, which you can access productiveinsights.com/145. We were supposed to talk about content creation, but we ended up talking about our respective anxieties on video. And since then Amy has taken her video game to the next level. You've got to check out her content. It is really, really awesome. But today we hit a finish, a job that we meant to finish a couple of years ago. Ash Roy (01:15): And that is we are here to talk about Course Creation and how you can create your course and deliver it online to grow your business profitably without having to exchange time for money and do so in a scalable manner. So Amy Porterfield is an online expert and the host of the top-ranked podcast, "Online Marketing Made Easy". I love it. And if you haven't listened to it, I highly recommend you do so. Before building a multi-million dollar digital course business, Amy worked with mega brands like Harley Davidson and peak performance coach Tony Robbins, where she oversaw the content team and collaborated on groundbreaking, online marketing campaigns through her best-selling courses and popular podcasts, Amy's action by action approach proves even the newest online entrepreneurs can bypass the overwhelm and instead generate exciting momentum as they build a business they love.

Drop Out theSignal(Evosonic Radio) 05.07.2020 1. Kliment – See the Fear 2. Hynamo – New Monsoon 3. Dustin Zahn - Breaking the Cycle 4. Digital Commitee – Mynotna (Jossie Telch RMX) 5. Carbon – go Trough that 6. Hynamo – Serpent 7. Shanti & Deedrah – Replicant 8. Shanti & Deedrah – Low Freq Ass Leader 9. Juno Reactor & Ace Ventura – Igonyama 10. Out of Orbit & Shpongle – No Disco 11. Flembaz – Magic Mint (Feat. Filipe Teixeira) 12. Sensient – Glorylicer 13. Eeemus – Valhalla (Teenage Mutants RMX) 14. X-Dream – Children of the last Generation (Bennum & Healey RMX) 15. Dudelsalat – Konfekt Eis 16. Paul Unkel – Fucking Locko 17. KRBO – Mermaid Song 18. Ash Roy & 8 Bit Culprit – Triptower 19. Bennum & Healey – Borderless 20. Breger – Purple Brain (Frechbax RMX) 21. Flembaz – The Playground 22. Out of Orbit & X-Dream – Losgelöst 23. Emok, LOUD & Martin Vice – Om (Extended Mix)

Drop Out theSignal(Evosonic Radio) 05.07.2020 1. Kliment – See the Fear 2. Hynamo – New Monsoon 3. Dustin Zahn - Breaking the Cycle 4. Digital Commitee – Mynotna (Jossie Telch RMX) 5. Carbon – go Trough that 6. Hynamo – Serpent 7. Shanti & Deedrah – Replicant 8. Shanti & Deedrah – Low Freq Ass Leader 9. Juno Reactor & Ace Ventura – Igonyama 10. Out of Orbit & Shpongle – No Disco 11. Flembaz – Magic Mint (Feat. Filipe Teixeira) 12. Sensient – Glorylicer 13. Eeemus – Valhalla (Teenage Mutants RMX) 14. X-Dream – Children of the last Generation (Bennum & Healey RMX) 15. Dudelsalat – Konfekt Eis 16. Paul Unkel – Fucking Locko 17. KRBO – Mermaid Song 18. Ash Roy & 8 Bit Culprit – Triptower 19. Bennum & Healey – Borderless 20. Breger – Purple Brain (Frechbax RMX) 21. Flembaz – The Playground 22. Out of Orbit & X-Dream – Losgelöst 23. Emok, LOUD & Martin Vice – Om (Extended Mix)

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing. Links Mentioned: * www.altmba.com * www.akimbo.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones * 107 Sonia Simone On How To Be A Prolific Content Marketer Timestamps: * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there * [2.03] Seth's view on how Apple built a great business * [3.10] Great companies exist because they have empathy - Seth * [3.28] Apple's product strategy is interesting. * [4.

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing. Links Mentioned: * www.altmba.com * www.akimbo.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones * 107 Sonia Simone On How To Be A Prolific Content Marketer Timestamps: * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there * [2.03] Seth's view on how Apple built a great business * [3.10] Great companies exist because they have empathy - Seth * [3.28] Apple's product strategy is interesting. * [4.

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing.   Links Mentioned: www.altmba.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones 107 Sonia Simone On How To Be A Prolific Content Marketer Ash Roy and Seth Godin Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Seth Godin (00:00): It's Seth, how are you, Ash? Hello? Are you there? No? You can't hear me. Can you hear me now? Ash Roy (00:08): I don't have my audio set-up properly. I think I can hear you now. Seth Godin (00:11): Let's see. Two cannibals are eating a clown and one says to the other, does this taste funny to you? Ash Roy (00:20): I've heard that one before. Seth Godin (00:21): I got more. I was late for the countable banquet, so they gave me a cold shoulder. Ash Roy (00:30): So let's get straight into it. So in your book, Seth, This Is Marketing. You said something that really resonated with me. You talk about your approach to marketing and you say this approach is simple, but it isn't easy to embrace it - patience, empathy,

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing. Links Mentioned: * www.altmba.com * www.akimbo.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones * 107 Sonia Simone On How To Be A Prolific Content Marketer Timestamps: * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there * [2.03] Seth's view on how Apple built a great business * [3.10] Great companies exist because they have empathy - Seth * [3.28] Apple's product strategy is interesting. * [4.

Email Marketing Tagging Strategies with Barry Moore Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions. Links Mentioned: * www.theactivemarketer.com * Tagging Guide * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: * www.theactivemarketer.com * Tagging Guide * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: * www.theactivemarketer.com * Tagging Guide * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: www.theactivemarketer.com Tagging Guide www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know, automation is just amplification. You know, amplifying, amplifying a good process, it's great. But if you amplify a terrible process, you know, a chaotic process, so you get us more chaos, right? So automation in and of itself is not the answer to anything. You still need the process, right? So we've talked about all that stuff we talked about last time. Basically boils down to the fact that you know, if you're trying to sell something, you get people, products, and process, right? Those are the three things that you need to talk about. If you want to have a sustainable business, that that is scalable, right? So we talked about finding your audience to sell them. Barry Moore (02:02): You know, you can't sell something if you don't have an audience. So we talked about the product and the product that people have to produce and the people have to meet and where the product and the people meet is where you put the process if that makes sense. Right? You have, you're guiding the people to the product. So not everybody that comes to you will be interested in what you have to sell. So we're trying the automation processes, we're trying to separate the wheat from the chaff. So who are the most engaged, most interested people away from the people who aren't necessary? So because those people are going to respond much better to any offer that we put in front of them. Or how do we know what the right time to put an offer in fr...

Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) Why you should consider productizing your knowledge Affiliate marketing options   Links Mentioned: www.activemarketeracademy.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot works, but how autopilot works. It doesn't just do stuff by magic. It only does the stuff you've programmed it to do. Ash Roy (00:55): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast and I'm very excited to welcome back Barry Moore, who was previously on episode 177 where Barry and I talked about automation and a little bit about tagging. Now when we spoke before we promised that we would come back and talk about tagging and further detail, which we are going to do in this two-part series, but before we do that, I want to just reintroduce Barry to you. Barry is an ex US Marine who trained as a combat pilot and these days flies commercial planes and when he's not doing that, he's cooking up some insanely useful courses on marketing and automation and you can find out more about them at theactivemarketer.com I've known Barry for a few years, I think very highly of him. Ash Roy (01:44): I've had some really bright people on this podcast and I consider Barry as being one of those when he's not charming others with his boyish good looks and bracing around India in Oderick shows, he is talking to people like me on the productive insights podcast. So welcome back, Barry. Barry Moore (02:04):

Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: * What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. * How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) * Why you should consider productizing your knowledge Affiliate marketing options Links Mentioned: * www.activemarketeracademy.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 * 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 * 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot wo...

Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: * What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. * How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) * Why you should consider productizing your knowledge Affiliate marketing options   Links Mentioned: * www.activemarketeracademy.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 * 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 * 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot wo...

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.   Links Mentioned: www.deadlinefunnel.com www.jackborn.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 176. The Alter Ego Effect With Todd Herman 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months, about a year ago now. Is that right, Jack? Jack Born (00:52): Yeah, it's almost, we're coming up on two years. Yep. Ash Roy (00:55): Oh wow. Okay. Jack is the founder of deadline funnel and I've been following Jack's work for some time now. I really like his work. I like his approach. I feel he's somebody who's authentic and has a very nice approach to business, so welcome to the productive insights podcast, Jack, Jack Born (01:11): It's great to be here. Ash, Ash Roy (01:13): Great to have you, man. I really appreciate the kind of content you have put together and particularly the software that you have that is deadline funnel and it ties in beautifully with what we're going to be talking about today, which is offers, offer creation, and particularly offer creation in this challenging environment we find ourselves in today with the Coronavirus pandemic or the COVID 19 crisis, whatever you want to call it. Jack, let's start by talking a little bit about why good quality offers are important to small business owners and how a good quality offer can help a business, particularly in today's environment where people are finding themselves short on cash flow and there's a lot of uncertainty around. Jack Born (01:59): Yeah, so let's, let's leave the current environment for just a moment. Let's roll back the clock several decades. If you go back to the old school, traditional direct response, the legends, the masters, they would tell you the two big levers that control whether a promotion is going to be...

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer. Links Mentioned: * www.deadlinefunnel.com * www.jackborn.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 176. The Alter Ego Effect With Todd Herman * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months,

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.   Links Mentioned: * www.deadlinefunnel.com * www.jackborn.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 176. The Alter Ego Effect With Todd Herman * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months,

Subscription Business Strategies With Robbie Baxter Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy. In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more. Links Mentioned: * www.robbiekellmanbaxter.com * www.theforevertransaction.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Related Episodes: * 043. Membership Economy with Robbie Kellman Baxter * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy  0:00   What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them? Robbie Baxter  0:11   Yeah, well, your example is a great one actually ash. You know the first one is just getting over the hurdle of doing it. Ash Roy  0:21   Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43.

Subscription Business Strategies With Robbie Baxter   Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy. In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.   Links Mentioned: * www.robbiekellmanbaxter.com * www.theforevertransaction.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Related Episodes: * 043. Membership Economy with Robbie Kellman Baxter * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):   Ash Roy  0:00   What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them? Robbie Baxter  0:11   Yeah, well, your example is a great one actually ash. You know the first one is just getting over the hurdle of doing it. Ash Roy  0:21   Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43.

Subscription Business Strategies With Robbie Baxter   Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy. In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.   Links Mentioned: www.robbiekellmanbaxter.com www.theforevertransaction.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Related Episodes: 043. Membership Economy with Robbie Kellman Baxter 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):   Ash Roy  0:00   What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them? Robbie Baxter  0:11   Yeah, well, your example is a great one actually ash. You know the first one is just getting over the hurdle of doing it. Ash Roy  0:21   Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43. And you can find out more about that at productiveinsights.com/43 is an international bestseller and a widely anticipated second book The Forever Transaction is now available. Her clients have included Microsoft, Netflix, The Wall Street Journal, and over 100 membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than 20 Industries. If you're watching this on YouTube and you find this useful, please do share this video with somebody who you think might benefit. And if you're listening to it on the podcast, I recommend you head over to our YouTube channel to watch Robbie and I speak in person. You can do that at youtube.com/productiveinsights. So welcome back to the productive insights podcast, Robbie. And let's start by talking about the key changes that have happened in the subscription world since we last spoke, particularly since COVID-19 has struck. Robbie Baxter  1:44   Yeah, well. So since Episode 43, a lot has happened. The biggest thing is, you know, when I wrote a membership economy, I really wrote it as a one-pound business card to say to the world.

Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit. Links Mentioned: * www.deanjackson.com * www.ilovemarketing.com * www.50minutemarketingsprint.com * www.gettingreferral.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (

Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit.   Links Mentioned: * www.deanjackson.com * www.ilovemarketing.com * www.50minutemarketingsprint.com * www.gettingreferral.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness   Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (

Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit.   Links Mentioned: www.deanjackson.com www.ilovemarketing.com www.50minutemarketingsprint.com www.gettingreferral.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness   Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (00:27): Welcome to the Productive Insights podcast. It's excellent to have you here. My name is Ash Roy. I'm the founder of productive insights.com I hope you're watching this on the YouTube channel, which you can access at productiveinsights.com/YouTube and if you're listening to this on iTunes, then I recommend checking out the YouTube channel later. Today's guest says his favorite thing in the world is discovering new information and he spends most of his time reading, talking to marketing innovators, discovering new things, and figuring out how to apply them in the real world. His next favorite thing is to share what he learns with the rest of the world and he loves to learn from other people. This is somebody who I've been following for years and who I believe to be one of the brightest minds in digital marketing and entrepreneurship in general. And his name is Dean Jackson and I'm delighted to welcome Dean Jackson from, Ilovemarketing.com welcome Dean. Dean Jackson (01:25): Thank you. What a lovely introduction. Ash Roy (01:27): You're welcome, Dean. You've earned it man. And we were introduced by another one of the brightest minds I've come across in digital marketing and that's James Schramko. We met at one of his meetups in Sydney, so very grateful to James. He has been instrumental in helping me launch this podcast and he really has been amazing. So great to have you here. So Dean, we find ourselves on the 18th of March today at the time of this recording in very unprecedented ...

Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. Business Continuity Planning has become critical since the coronavirus pandemic. This 3-part series on how to PROTECT, PIVOT AND PROFIT is a powerful resource to help you get yourself back on track as a business owner. I recommend grabbing a pen and paper and taking notes In the first part, of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. The key elements of the protect framework were: Minimise risk to your business and your personal investments Maximise the return you're making on your investments Maximise the reward you're delivering to your clients by adding as much value as possible Ensure you have a way to release your stress and stay healthy In the second part, we talked about how to pivot in response to the rapidly changing circumstances since the pandemic turned our world upside down The key elements of the pivot framework were to revisit the way you: Sell to your target market Serve your clients Communicate with your market (what you say) In this third part, Carl and I talk about the final stage of this 3-part process: The profit framework:The key elements of the profit framework are: Protect your personal profits by revisiting your investments, your superannuation etc Consider proposing acquisitions to companies that you could acquire or alternatively propose to be acquired by a company that would greatly value your business assets (the key here is to think from the OTHER person's perspective) Promote your key offers as much as possible while advertising costs are low. (We're seeing a dip of about 30% in our cost per lead right now) Specifically, Carl shared a couple of excellent frameworks in this conversation: The webinar to call framework Quick cash campaign I hope you found this video (and the other two videos in this series) as useful as I did. If you find this video useful, I'd be grateful if you could please leave a comment below this YouTube video. It would help the video climb the rankings and would get out to more people that need it. Links Mentioned: www.carltaylor.com.au Facebook Group www.givingpledge.org www.automationagency.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Carl Taylor (00:00): And then because you know we're in this uncharted territory, all this stuff's changing and we're not, you know, we're like, Oh, we've never been in this scenario before. This time it's different. You know when you go back and look through history pretty well every time someone has said this time is different. Yeah, 99.5% of the time it hasn't ended up being very different. Ash Roy (00:22):

Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. In the first part of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. In this second part, we talk about how to adapt to the rapidly changing circumstances by pivoting your business in three main areas. We talk about examing how you: * Sell to your target market * Serve your clients * What you say If you find this video useful, I'd be grateful if you could please leave a comment below this YouTube video. It would help the video climb the rankings and would get out to more people that need it. Links Mentioned: * www.carltaylor.com.au * Facebook Group * www.givingpledge.org * www.automationagency.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): But the interesting thing we realized as we were talking is the market is also receptive to this because they still need the service and they can't physically get it,

Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3   Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. In the first part of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. In this second part, we talk about how to adapt to the rapidly changing circumstances by pivoting your business in three main areas. We talk about examing how you: Sell to your target market Serve your clients What you say If you find this video useful, I'd be grateful if you could please leave a comment below this YouTube video. It would help the video climb the rankings and would get out to more people that need it. Links Mentioned: www.carltaylor.com.au Facebook Group www.givingpledge.org www.automationagency.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): But the interesting thing we realized as we were talking is the market is also receptive to this because they still need the service and they can't physically get it, so they are willing to change as well. So I just want to point out that at this time it's a great opportunity to pivot the way you served because it's not just your business that has been impacted. It is your customers that have also been impacted and they are receptive to this because there aren't any other options, so recognize that, but create something really Epic and awesome for them. Carl Taylor (00:29): Absolutely. I love that you brought that up. No, I think that's a brilliant point to make. Ash Roy (00:37): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you are watching this on our YouTube channel, I'm really glad to have you here. If you're listening to this on iTunes, then please check out our YouTube channel at youtube.com/productiveinsights. This was recorded on video. This is episode 193 and it's part two of my three-part conversation with Carl Taylor about business continuity planning in the coronavirus pandemic or the COVID19 pandemic. So in the last episode, Carl and I talked about the first part of his three-part approach to dealing with a crisis like this, and that was all about protect. We talked about how you can protect your business and how you can take the role of a leader in your industry. You can focus on being the rising tide as it were and take others up with you. Ash Roy (01:33): We talked about the four ways to protect your business and that was risk, return, reward and release. If you want to know more about those, checkout productiveinsights.com/192 in this second part,

Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3   Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. Links Mentioned: www.carltaylor.com.au Facebook Group www.givingpledge.org www.automationagency.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 176. The Alter Ego Effect With Todd Herman 165. How To Build A Self-Sustaining Business Using Marketing Automation — With Carl Taylor Ash Roy and Carl Taylor Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): Today we are going to be talking about business continuity planning and the reason I've invited you back on the podcast is yesterday I attended a webinar which I thought was excellent and this webinar is called protect, pivot and profit. I really liked the framework that you presented to us and I felt that my audience would really benefit from this in our current circumstances, which are very uncertain given the whole Coronavirus or COVID19 debacle and the world is just reeling and people are trying to find their feet. Something I liked about what you shared yesterday was the silver lining. Carl Taylor (00:41): It's a really great way to kind of consider things. Ash Roy (00:43): It's an ironic acronym, isn't it? PEST. Ash Roy (00:51): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. Today's guest is Carl Taylor and since 2010 he's been teaching the world how to stop dreaming and start achieving and this person achieves. Carl's a serial entrepreneur and he's been running businesses since the age of 15. He's the author of two books and the founder of the automation agency of which I am a member and subscriber and I've found it to be an excellent service. The automation agency is a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of the future of humanity podcast where he discusses what the future may hold with scientists, thought leaders, and business owners. So I'm delighted to have Carl Taylor back in the podcast. Ash Roy (01:46): He was previously on episode 165 and we now have him here again on episode 192 so welcome back Carl. Carl Taylor (01:54): It's a pleasure to be here. Good to see you again. Ash Roy (01:57): Awesome to have you, man. So Carl, today we are going to be talking about business continuity planning. And the reason I've invited you back on the podcast is yesterday I attended a webinar which I thought was excellent and a lot of what you do is excellent and this webinar is called protect, pivot and profit. And we'll come back to the prophet word in a minute. I really liked the framework that you presented to us and I felt that my audience would really benefit from this in our current circumstances, which are very uncertain given the whole Coronavirus or COVID19 debacle and the world is just reeling....

In this interview, we hear how Ash Roy got into podcasting and how it works well for his business. If you're contemplating new strategies and actions for the year ahead, his experiences and tips will help.