Podcasts about google partners

Unlocking billions in cloud marketplace revenue. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ This powerful panel discussion featuring leaders from Google, Tackle, and dbt Labs dives deep into the explosive growth of cloud marketplaces and the radical shift toward AI-driven go-to-market strategies. With hyperscaler backlogs nearing half a trillion dollars, the conversation unpacks how top-tier organizations are transforming their compensation models, aligning executive buy-in, and navigating the complexities of co-selling to capture committed customer budgets. From the rise of AI agents acting as metered SaaS to the essential operational investments required to scale marketplace revenue from 10% to over 50%, this session provides an actionable roadmap for software companies ready to dominate the 2026 partner ecosystem. https://youtu.be/LSj49f5FEII Key Takeaways Hyperscaler backlog commitments represent a massive, nearly half-trillion-dollar addressable market that completely changes the budgeting conversation. Successful marketplace selling requires complete executive alignment, right down to the CFO, and strategic adjustments like spiffing sales teams for marketplace transactions. The AI category is experiencing staggering 18x year-over-year growth, forcing companies to pivot toward an “agent-first” go-to-market model. Shifting from traditional channels to cloud go-to-market demands a multi-year, intentional investment in operations, people, and technology. System integrators are evolving into software companies as they build orchestration agents to manage fragmented, end-to-end workflows. Leveraging cloud commitments bypasses standard 12-15 month budget cycles, allowing for significantly faster deal closures and larger initial lands. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Google Cloud Marketplace, hyperscaler backlog, cloud commitments, co-selling strategies, AI agents, metered SaaS, product-led growth, rev ops, B2B sales transformation, ecosystem shift, channel strategy, system integrators, Deal registration, private offer APIs, digital transformation, software procurement. Transcript: Insight to Revenue- The State of Cloud GTM [00:00:00] Dai Vu: These are all things everyone has to do to get to that first five to 10 deals, and then 10, 20, 30% of your business through Marketplace. [00:00:09] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host, and each week I sit down with leaders at the intersection of technology. Partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room changes [00:00:46] John Janke: everything. Let’s start. [00:00:52] Vince Menzione: And we have an incredible session. The way that we wanted today to, to, to start the day up was like, let’s talk about what’s happening right now and let’s get three leaders in this space to come up and talk about the world and how it’s a rapidly evolving. So I want to invite to the stage dvu from Google is a great friend of Ultimate Partner. [00:01:14] Vince Menzione: Are you guys ready? Are you guys micd up already? Okay, good. Good. John Yanke, the CEO and Founder of Tackle, and Sean Todo, who is an incredible leader with DBT, but also an old friend of mine. We worked together on Microsoft Days. Good to see you gentlemen. Thanks Sean. Great to have you with us. [00:01:37] John Janke: They stuck me on the side ’cause they said I’d block the screen if I sat in the middle. [00:01:41] Shawn Toldo: You still block it a little bit. [00:01:42] John Janke: And that picture’s from like 1985. I, I, we do have to get that. I had way darker hair. It was, uh, 10 year, 10 years at a startup. Makes you turn white. [00:01:52] Shawn Toldo: Mine’s the exact same right now. So it’s all good. [00:01:55] Shawn Toldo: Mine’s AI generated. Yeah. [00:01:57] Vince Menzione: Well, you know, guys, I just took it all off at that point, you know, it’s like good. Yeah, but you lose enough of it. You pull it out over the years. Yeah. So, uh, some really exciting times. Uh, you, we gotta spend some time at you at our breakfast. That’s right. A couple weeks ago. [00:02:13] Dai Vu: A lot of folks here, too. [00:02:14] Vince Menzione: A lot of folks that are here were at that breakfast, and I thought we’d spend a few moments with you talking about all the exciting things that have been happening at, at Google. I mean the, yeah, the businesses just to, first of all, the numbers were house. Outstanding. Congratulations. [00:02:28] Dai Vu: That’s right. [00:02:28] Vince Menzione: Yep. [00:02:28] Vince Menzione: Really, some really great numbers. Commitments are off the charts. [00:02:32] Dai Vu: Yes. [00:02:32] Vince Menzione: Crazy off the charts. [00:02:33] Dai Vu: Yes. [00:02:34] Vince Menzione: Yes. Uh, and then there’s a lot happening in this little world called ai, which makes a ton of sense. Yep. I was critical about Google in the beginning because you had all the assets, but Microsoft leaned in first. [00:02:45] Vince Menzione: Uh, but now it’s like things have evolved, uh, quite a bit since those first days. Absolutely. In, in November of 2022. So, uh, take us through a little bit. Let’s, let’s go through [00:02:56] Dai Vu: it. Yeah. I could talk for quite a bit of time because obviously we came out next, yeah. At the end of April, and then we had our earnings announced, but shortly thereafter. [00:03:03] Dai Vu: But, but real quick on next, uh, for folks who attended, uh, you know, the way they framed, uh, the discussion was they showed this AI integrated stack, and that’s how they frame the keynote because we position ourselves as being the only vendor that provides this. Fully integrated stack from custom silicon all the way to the apps and agents. [00:03:23] Dai Vu: And a lot of the announcements were, were focused in those areas. Um, uh, I won’t go through the, the long list, but I think the big ones coming out of next were, uh, certainly the eighth generation TPU we announced, so we actually split this into two specialized chips for training and inference. Uh, so that’s, uh, that was a big piece. [00:03:41] Dai Vu: Uh, but the big one that we announced was this, uh, Gemini Enterprise. Uh, agent platform. So think of it as the comprehensive platform for companies to basically build scale, govern and optimize their agents. And of course, once they have that, they can bring that into, uh, what we call a Gen Gemini enterprise app, which is really the front door for AI for. [00:04:03] Dai Vu: All customers and all employees to manage a mix of agents, um, as part of their daily workflow. And, uh, and a big part of it is, you know, certainly they’ll have some custom agents, but we think a lot of the agents will come from the ecosystem. And obviously there was a big announcement around what we’re doing there. [00:04:21] Dai Vu: Um, and in fact, one of the things that’s interesting is this shows the evolution of, of marketplace in our, in our partnership, which is we’ve taken a lot of the marketplace experience. And brought it into Gemini exp uh, Gemini Enterprise app, right? So search, discovery, uh, the ability to invoke agents, uh, in context. [00:04:39] Dai Vu: I think that’s gonna be very powerful as we think about the evolution, uh, of, of go to market. And then the last thing maybe I’ll highlight is this, um, is. 750 million, uh, investment fund that we’re gonna drive with the broad partnership. So this cuts across all partner types, global system integrators, uh, uh, you know, AI, pure plays, uh, ISVs, uh, the big management consultants as well, uh, because we recognize that partners are gonna be critical to drive business transformation with our end customers. [00:05:08] Dai Vu: So we’re investing around things like. Technical enablement, access to our product teams, access to our FDE for deployment engineers, and then a lot of incentives to drive usage and deployment. So, um, so a lot of, a lot of activity and obviously the ecosystem’s gonna be very critical for us to drive that impact’s. [00:05:25] Dai Vu: Fine. And the last thing, I know we’ve going on and on fine, but the last thing I’ll just mention is just on the earnings announcement, uh, Vince touched on the backlog, so people have been tracking Yeah. Two quarters ago. We were 155 billion on the backlog, and then a quarter later we were 240 billion. And then in the last quarter, just recently, 462 billion. [00:05:46] Dai Vu: So obviously that’s a, a massive signal of customer intent, but more importantly, it’s a, it’s, it’s a addressable market for this ecosystem to go after as well. [00:05:54] Vince Menzione: Yeah. Almost a half a trillion dollars. Yes. In commitment. So a lot, a lot of reason why we should be on the marketplace. [00:06:01] Dai Vu: Absolutely. Absolutely. [00:06:02] Vince Menzione: Um, each of these gentlemen have some things to talk about as well, about their companies and the exciting things that have been happening. [00:06:08] Vince Menzione: I’m gonna start, John, I’m gonna start with you because Tackle has, has transformed quite a bit since the last time you were on stage with us. I thought maybe introduce the company. Take us through the transformation and then we’re gonna do the same thing with Sean with his organization. [00:06:21] John Janke: Yeah. Thanks. Uh, thanks Vince. [00:06:23] John Janke: Great to see everybody. Uh, John Yanke, GM of Tackle at App Direct. So the big news there is Tackle was acquired in Q4 by a company called App Direct, and I think the why behind this app, direct Powers, marketplaces, they run 400 marketplaces around the world for telcos, for ISVs, for system integrators, channel partners. [00:06:42] John Janke: And we were talk like, when you build a marketplace and diagnose this, stocking the shelves is actually really hard. Uh, and we were talking to them about how could we connect the dots between the hyperscaler marketplaces, the iscs we support, and these additional routes to market. Uh, and that became more strategic and we ended up joining forces in December. [00:07:00] John Janke: And since then, the other part that’s really hard when you build a marketplace is how do you generate demand? Uh, so four weeks ago we acquired a company called Partner Stack. And Partner Stack does affiliate content. They have an affiliate content platform that allows you to connect with 150,000 content providers to be able to start to tell your story to drive leads to. [00:07:23] John Janke: Marketplace. So we think there is a tremendous opportunity to continue. We’re in the earliest days. I think the, you know, Jay, I was with Jay at Channel Partners a few weeks ago and he is like, we under called it, he didn’t say this on stage yesterday, but he is like, uh, the 82% growth. He’s like, we totally under called it. [00:07:40] John Janke: Uh, and I think just listening to dies commit level increase mm-hmm. Reinforces the fact that we’ve under called it. But I also think we’re at this tipping point in the market where all of the new capabilities coming out, we have to all rethink our better together stories. So I think the challenge to all partner leaders, it’s like, how do we. [00:07:58] John Janke: Figure that out. So it’s, it’s a, it’s a fun time. As we transform the way we worked. We wrote the first helping people kind of list, launch and sell through the marketplaces. And now to be able to take that to the next level to hopefully unlock the next a hundred billion of marketplace throughput. [00:08:13] Vince Menzione: And are we at a hundred billion? [00:08:15] Vince Menzione: ’cause that was the number, right? [00:08:16] John Janke: I mean that’s, that’s, that’s the number that’s talked about. I mean, we’re seeing the data signals we see, I mean, we will process 20 billion plus this year. Uh, and that number’s growing faster than Jay’s stated number. So I think we’re excited to see where this year lands. [00:08:30] Vince Menzione: We’ve come a long way from three years ago and we all got on stage and talked about marketplaces together. Right. It’s been, it’s been amazing. And then Sean, let’s talk about DBT. You’ve had some excitement. I know some things maybe we can’t even talk about yet on stage. [00:08:43] Shawn Toldo: Uh, yeah, go ahead. [00:08:44] Vince Menzione: No, I was saying I, I could, I’ll pre-announce things, but No, I’m just, uh, tell, tell us about DBT for those who don’t know in the room, sure. [00:08:49] Vince Menzione: Mean Yeah, that might help. [00:08:51] Shawn Toldo: So, uh, Sean Todo, I lead the partner business at DBT. I’ve been here about 18 months. Um, DBT really started as an open source tool. That help data engineers be successful in SQL transformation with cloud data warehouses? Right. And so back even to the Redshift days now into what I would call more the BigQuery, snowflake, Databricks fabric led days, um, DBT is the tool of choice amongst the data engineering community in terms of how they wanna drive SQL transformation. [00:09:21] Shawn Toldo: And so more recently, we kind of jumped into this kind of paid world. Which is why we needed to bring in additional experience leadership around go to market product, sales, et cetera. And so when I walked in the door, one of the things I noticed really quickly was we were running on AWS, which was great. [00:09:40] Shawn Toldo: We were doing some AWS marketplace stuff. We were running on Azure in Europe only. And one of my first strategies was we have to be everywhere, right customer. We have to meet customers where they are. And so we, uh, made some major investments to be on Google Cloud platform to then be able to really take advantage of marketplace, to then really be able to take advantage of the co-sell opportunities that exist in the field from a day, day-to-day AI perspective with Google. [00:10:07] Shawn Toldo: And it has been a hell of a ride. We launched on, uh, Google Marketplace in July of last year. We went to Google next and we were Google Partner of the Year. Wow. For data and analytics in a very rapid way. We’re now in three, uh, data centers around the, the world. So we’re here in the us, we’re in Frankfurt, we’re in uh, uh, UK as well. [00:10:30] Shawn Toldo: And so it’s been a pleasure to work with D and the broader team. Because the enablement we’ve had and the support we’ve had from that group has really helped our growth be up and to the right. The data point I would give is that when I walked in the door, we were 10% of our business from an A RR perspective was transacting through marketplace. [00:10:48] Shawn Toldo: Last quarter we cracked 40%. Whoa. We will be at north of 50, uh, next quarter. [00:10:53] Dai Vu: Wow. [00:10:54] Shawn Toldo: The other piece that Vince was talking about is we’re getting ready to merge with a company called Five Tran. And so there will be a new company name at some point down the road. Uh, pay attention on June 1st for a public announcement around that merger. [00:11:06] Shawn Toldo: Uh, but we’re really looking forward to what we’re gonna be able to do with folks like DI and the Google team as well as others in the ecosystem. Um, ’cause I think in this data world that we’ve played for so long. This trusted foundational element of data and what it’s gonna mean to context in the AI world. [00:11:23] Shawn Toldo: We’re in a very interesting place to really continue our growth rate at a high level. [00:11:28] John Janke: Yeah, that maybe just a comment something there. Start there. I think we, we used to hear people say we wanted to be strategic with cloud, go to market and get to say 10 or 20% of revenue. I think this like 40, 50%. Yeah. Th that’s where people are setting the bar these days. [00:11:43] John Janke: Yeah. So the numbers are getting really crazy. Yeah. Uh, and people are showing up and being like, I have to go big. Mm-hmm. So a huge change over the last few years. [00:11:52] Vince Menzione: Yep. What’s the experience you’re seeing as well? I mean, it, it was a huge amount of buzz at next. [00:11:57] Dai Vu: Yeah. I mean, so interestingly, um, you know, typically when, when people get started on the, on the marketplace in Cosal journey, I always try to caution them and say, this is, uh, this is like a multi-year. [00:12:07] Dai Vu: Yeah. Uh, process. You have to be very intentional. You have to invest. It’s not gonna be a thing where you just list and, and, and, and, and, and sort of this channel opens up. So in some ways, Sean is describing an acceleration that is not common, right? Uh, so they’ve done, we’ve done some amazing things together and we hope to keep that acceleration going. [00:12:22] Vince Menzione: What does that require, by the way? Is it engineering resource? I mean, there’s, I talk about executive commitment and maniacal focus. Yeah. But it’s all those things, right? [00:12:29] Shawn Toldo: Well, all of it. But we went to a QBR in Austin, and I put up a slide and I said, we have to do this. And everybody in our ETE agreed. So when you have a chief financial officer that’s bought into the partner business. [00:12:43] Shawn Toldo: Yeah. And I guess qualifying coming into this role at this company, I qualified the C-level staff. Uh, like are they really serious about partner or not? And it’s one of the reasons I took the role. So I think executive commitment was one thing. I think the second thing is we were really well supported, um, by the Google team across the board, right? [00:13:02] Shawn Toldo: Yeah. So folks, Indy’s team that we would work with regularly on, these are the things you need to do to have an effective marketplace offering. Here’s what you need to do operationally with folks like John and team and others that are in the market, right? That helped us a ton to be able to scale. And then the other thing that we did is we changed comp. [00:13:20] Shawn Toldo: So from our VP of sales levels down, we have a 5% kicker for everything that goes through marketplace. [00:13:26] Vince Menzione: Hear [00:13:26] Shawn Toldo: that everyone. So as soon as we incented the sales team, I love that, right? We, we created the foundation on the partner side, but then from top down on the sales side, they were all in. And as a result of that, the question would become, okay, which marketplace stage two sales cycle are we gonna go use? [00:13:42] Vince Menzione: Yeah. [00:13:43] Shawn Toldo: Who’s the right partner to go partner with? And then my team is reaching out to make sure that co-sell connection happens. [00:13:48] Vince Menzione: That is such a best practice, Sean, to, because there is, as a seller out in the field and we talk about, you talk to John, talks about rev ops all the time. But getting rev ops eng getting the field engaged in the right way. [00:14:01] Vince Menzione: ’cause it feels like it’s more work for them. ’cause they have to think, they have to have more conversations with their customer about their cloud commitments and things like that. Mm-hmm. And then getting them incentive to do the right things. The right behavior. [00:14:12] John Janke: Yeah. It’s a strategy process. People, technology problem. [00:14:17] John Janke: Yeah. It’s not just some flip API automation, go list something if you don’t like that top down view. I think the other thing. Like there’s a, there’s a theme in startups where VCs fund second time founders. I think Sean and team have done this before and they took a lot of learnings over the years and reapplied them, which I think helps them go faster. [00:14:36] John Janke: It’s like that second time. Yeah. Second time cloud go to market Founder theme. [00:14:41] Vince Menzione: Yeah. Yeah. Um, so we could talk about the platform and all the changes there on the. The, the commitments and everything. Mm-hmm. Uh, what separates ISPs generating real incremental revenue on your, in your marketplace? What, what do you see? [00:14:58] Dai Vu: Yeah, so I mean, I, I think there are a couple things. Number one is, uh, the, the foundation has to be, uh, this better together story, uh, with Google Cloud. Um, so this idea that what, you know, what do you bring, what does the Google platform bring and how does that drive impact with customers? And I think this is the reason why Sean and DBT Labs has been very effective. [00:15:16] Dai Vu: ’cause our field recognized they, they can recognize that better together story and communicate it to their customers. So I think that’s the foundation. For everything. Right. And I think as you get started, uh, you know, we do tell partners that they probably need to lean in a little bit, uh, in terms of focus, uh, you know, pick a vertical, a customer segment, um, you know, a geography where they’re particularly strong and, you know, get that momentum going. [00:15:39] Dai Vu: And once you do that, the field knows about it and starts to pull you into deals. Um, so I think that’s the other big opportunity. And then the other thing I just mentioned. Which, uh, the panel already touched on, which is be very intentional around all the things you need to do to invest. Whether it’s like, uh, you know, the business functional alignment, uh, the policies around like, uh, pricing and, and comp, uh, making sure you have the operational capabilities. [00:16:02] Dai Vu: These are all things everyone has to do to get to that. First five to 10 deals, and then 10, 20, 30% of your business through marketplace. And not to, not to top you Sean, but our very top partners are driving 80 to 90% of their business on marketplace. And in fact, some of these partners are actually only marketplace first, uh, uh, because they started out that way. [00:16:21] Dai Vu: Obviously it’s the bigger challenge if you have an existing channel, you’re trying to shift that. But, uh, the aspiration to be more marketplace focus, uh, is up there. [00:16:28] Shawn Toldo: So I just set a new goal for the business plan for me. So that’s exciting. I love it. Looking forward to seeing you in six months on that. [00:16:35] Shawn Toldo: It’s good. [00:16:36] Vince Menzione: I love [00:16:37] Dai Vu: it. Work together on that. [00:16:38] Vince Menzione: Well, di I’m just gonna add, add this because I, I got to see operationally with some of the things you do. Mm-hmm. You, you have an overlay organization. [00:16:45] Dai Vu: Yes. Yes. [00:16:46] Vince Menzione: And so you put accelerants in place within your own organization Yeah. To drive the ISVs into the, into the lines of business. [00:16:54] Vince Menzione: Right. You have, you, you do some of that to accelerate. [00:16:57] Dai Vu: Yeah, I mean, I think, I think this is somewhat unique. I don’t, I don’t wanna speak to the other [00:17:00] Shawn Toldo: hyperscalers, [00:17:01] Dai Vu: but we do have, um, uh, you gotta know the field roles, right? [00:17:04] Shawn Toldo: Yeah. So [00:17:04] Dai Vu: obviously at Google Cloud in the regions, we have, uh, ISV sales specialists who are effectively quoted on marketplace revenue, right? [00:17:12] Dai Vu: So they’re a hundred percent focused on that. And, uh, in addition to that, uh, we also have these, uh, co-sell teams, partner teams where, you know, opportunistically if there’s an opportunity, uh, in a, in a, in a particular area. This team is responsible for connecting the regional sales leadership, uh, the regional, uh, sales teams with, with the partner on the opportunity. [00:17:32] Dai Vu: So there’s a lot of things we’re doing to sort of accelerate that. And of course, the foundation for all this is, you know, our, our, you know, registering deals. And as you definitely get started on that, it’s very important to be very mindful around when you register deals. Uh, be very clear around what the ask and the engagement is with the field reps. [00:17:51] Dai Vu: But once you have that going and get the right rhythm, it becomes sort of a natural way to sort of register all your deals and get that engagement. And then, um, and then maybe the last thing I would say is it isn’t always the sales specialists. It’s, you know, the FSR, our field sales rep as well as our customer engineers are also very motivated. [00:18:08] Dai Vu: To work, uh, with, uh, with our partners because they know that this, you know, whether it be solution completeness or it’s part of a bigger workload or helps unlock greenfield opportunity, they really are motivated to engage with the partners. [00:18:21] Vince Menzione: Nice. [00:18:22] Shawn Toldo: Yeah. I’ll just add, I’ll just add to that statement too. I think, um, it’s one thing to have a story as it relates to. [00:18:30] Shawn Toldo: Google Cloud and what you do with marketplace. It’s another thing to have a story in terms of how you impact data and analytics in our world. And there’s a set of specialist sellers inside of Google mm-hmm. That really care about us because we drive a lot faster consumption of big query. And our ability to tell that story across the world effectively has really created a pull now. [00:18:54] Shawn Toldo: And so I, I would say it’s almost, you know, back to, you know, being 12 years at Microsoft and watching kind of that. Phase and how that went. As we went to the cloud and we picked specialty areas, um, Google is doing that as well and they’re doing it extremely fast in a very, very productive way with partners. [00:19:12] Shawn Toldo: And so, you know, I’ll get comments from like Levi who runs west in north region for us, and he’s a, he was at Google next and he was like, I, I gotta, I, I just gotta go to bed. I’m tired. Like we wore him out over two days with their sales team and gave him a host of follow ups and actions related to specific sales areas as well as specific accounts. [00:19:34] Shawn Toldo: And I think that’s the other thing that, um, Google’s done a good job of, but we’ve pushed and we’ve had to work really hard to earn that seat at the table. To help make those people successful from a comp perspective inside of Google as well. [00:19:45] John Janke: Yeah, and this is a huge failure zone for partners with the clouds because they think enablement’s a one and done thing. [00:19:51] John Janke: Like I did a training for the field and I told them the better together story. That doesn’t work. Like you have to literally. Have consistency around this message every day. Oftentimes you need experts who can partner with your reps to give them the confidence. ’cause they may be able to ask the first line question, but someone asks a follow up and they fold up ’cause they know your product. [00:20:11] John Janke: That’s right. They don’s don’t understand all of the nuances of Google and the clouds and the questions that may come back. But if you do that well, it is a huge unlock. [00:20:20] Vince Menzione: Talk about the coaching you provided on the tackle side of that as well and kind of helping. Through this maturity model? [00:20:26] John Janke: Yeah. I mean we, we, over the years, I mean we started as a pure SaaS company and over the years our customers would consistently ask us for more help and we would struggle to figure out how to do that, and we had to invest in services and we actually acquired a company. [00:20:42] John Janke: Five years ago now, that was the foundation. Aaron Feiger, who’s in the room. The core consulting was the foundation of our services business. And that continues to evolve with us. And you know, we see customers at scale saying, I wanna operate my cloud, go-to market really consistently, and I want you to do all the backend operations so my teams can be outselling our products, selling the better together value with Google and others, and not have to figure out how to run the machinery. [00:21:09] John Janke: So we’ve invested a lot there. We have services around strategy, like how to help people think about their business strategy and translate it into a better together story and able to get executive buy-in. And then we have coaching, which is really a phone, a friend, because I think these things get complicated. [00:21:24] John Janke: And I had a customer who was doing the largest deal in their company history. It was the end of the quarter and it was Friday, and they’re like, this is going to be the most complex transaction we’ve ever done and we have no idea how to do it. Our team gets on the phone with them, they work through, what are you selling? [00:21:40] John Janke: How are you selling it? Is your listing set up the right way? Can we actually create all the offers? In a way you have confidence to execute. ’cause those are failure modes. You try to build a cloud, go to market business, and you mess up the largest deal in the company. On the last day of the quarter, uh, that’s something you can’t recover from. [00:21:55] John Janke: So we try to really wrap support around our customers to help them have the confidence to grow. [00:22:02] Vince Menzione: Di you’ve seen tremendous growth in marketplace. Mm-hmm. We don’t publish the numbers specifically. Yeah. We kind of try to figure it out on the back end, but [00:22:09] Dai Vu: Yep. [00:22:09] Vince Menzione: I know you’re accelerated. Your, your marketplace numbers are astounding. [00:22:13] Dai Vu: Yes. I can share some numbers, if that’s [00:22:15] Vince Menzione: okay. Please. Yeah, let’s go. [00:22:18] Dai Vu: So, um. I would say that for a few years now, we’ve been talking about growth. So we’ve been consistently, uh, you know, north of a hundred percent year over year growth. Uh, for the last few years we’ve been processing, uh, what I say, uh, billions of dollars, uh, annually and, uh, uh, millions of transactions. [00:22:36] Dai Vu: And again, that’s for a few years now. Now for 24 to 25, that full year we also doubled. Wow. Uh, which is, uh, which is amazing when you think about the scale in which we operate. But more importantly, if you look at specific category areas, right? So, you know, historically, marketplace has always cater to, uh, those solution pillars that are tied to cloud migrations, like, uh, like security and data and analytics. [00:22:59] Dai Vu: And those continue to be very strong areas for us. But the biggest growth area is, uh, is in the areas of business app. So obviously, you know, the, the ServiceNow workday, uh, Salesforce of the world, as well as the AI category. So one number that we threw out next was 18 x. Year over year growth for the AI category. [00:23:17] Dai Vu: Wow. So in one year now, a lot of it is models, right? So foundational models with our, with our ecosystem. But a lot of that is around agents. So this whole agent go to market model is gonna be, continue to grow and it’s gonna be a huge focus area for, for the coming years. [00:23:32] Vince Menzione: Fantastic. Yeah. Fantastic growth. [00:23:34] Shawn Toldo: Yeah, and, and I’ll add, Diane and I talked about this at Google next. This is a. Very complex thing for DBT, where today we sell seats. [00:23:42] Vince Menzione: Mm-hmm. Yeah. [00:23:43] Shawn Toldo: To data engineers. [00:23:44] Yeah. [00:23:44] Shawn Toldo: And now we have all these agentic things that are hitting our engine. And di and I are talking and we’re like, okay, so how does this work in an ag agentic marketplace? [00:23:54] Shawn Toldo: Yeah. Kind of a scenario. And what should we build? Where should we play it? ’cause we’re gonna spin the meter in a different way, so to speak. [00:24:01] Dai Vu: Yep. [00:24:01] Shawn Toldo: And so candidly, we got stuff to figure out related to that. Um, I think what’s been fascinating for DBT is our partner ecosystem changed overnight. So now it’s like I talked to x.ai on Monday. [00:24:15] Shawn Toldo: Mm-hmm. We got time with open AI on Thursday and we have a call with Anthropic and our, uh, CEO and co-founder and uh, chief Product Officer next week. [00:24:26] Vince Menzione: Mm. [00:24:27] Shawn Toldo: We don’t have anybody managing those partners. [00:24:29] Vince Menzione: Right. [00:24:30] Shawn Toldo: Today our focus is on managing the large, uh, hyperscalers plus Snowflake and, uh, Databricks. [00:24:36] Vince Menzione: Mm-hmm. [00:24:36] Shawn Toldo: And then the SI ecosystem and some tech partners. So we’re having to like, to your point on Agile yesterday. Yeah. Mm-hmm. Like we’re having to change our strategy, operating model and organizational model to support that. And candidly, we don’t have all the answers yet, so we have a lot of things to figure out fast, which is a little bit scary. [00:24:54] Shawn Toldo: And challenging, but it’s also a huge opportunity we have to kind of embrace and get into. Yeah. [00:24:59] Vince Menzione: And they’re figuring out as well. ’cause they’re, they’re new to partnering as well. Yeah. As organizations [00:25:03] John Janke: and these AI agents. I think to demystify for a lot of people, and what Sean said is totally right. [00:25:08] John Janke: They’re disrupting everyone’s business model. But in reality from a marketplace standpoint, they’re metered SaaS. This is a thing that’s existed for a long time. Yeah. They look like product-led growth products. There is a lot of patterns around how product-led growth products work in marketplace. Mm-hmm. [00:25:24] John Janke: But you have to bring your business strategy, your product and pricing strategy to those two categories. Metered SaaS and product-led growth. Put that all together to get cross-functional alignment. So we are seeing like. A lot of people get tripped up here and it really does go back to more of the company strategy, product strategy questions, and a lot of partner leaders are not in the room for those conversations. [00:25:48] John Janke: So I think at, at this point in time, as you see big pivots with the partners to go all in on agents, you have to go elevate. Those discussions to be like, what is our plan here? ’cause I, I mean, pricing and packaging will be the thing that trips almost everyone up. [00:26:02] Dai Vu: If I could, if I just build on what John John mentioned, um, so I do agree. [00:26:06] Dai Vu: P it looks a lot like POG, but, uh, but the difference I think is POG has. More historically been in like the data and developer space, now it’s like the general business user, right? So this idea that you want a business user to be able to search and discover, um, agents that could actually be part of their like everyday workflow is going to be very critical. [00:26:26] Dai Vu: And uh, you know, I do think that when we think about the ecosystem building agents. Uh, you know, a lot of the ISV partners aren’t necessarily gonna own end-to-end workflows, right? They’ll, they’ll have a very specific, uh, domain and scope area, but you have to enable yourself to be orchestrated and managed by, you know, orchestration agents or, or, or meta agents that are gonna span end, end workflows. [00:26:49] Dai Vu: And sometimes that includes system integrators and, and others who can stitch that, that automation. So I think, I think that’s, that’s one piece of it. But the other area that I think is gonna be different is, um. There’s going to be a lot of agents. I mean, literally you’re gonna have a very fragmented set of, uh, uh, of players, right? [00:27:07] Dai Vu: It’s not just gonna be the incumbents, it’s gonna be a lot of disruptors and, and, and, and startups. And so the, uh, for the incumbents in the room, it is a mandate that you need to, to innovate because if you do not identify and go to like an agent first, go to market model. Uh, you’re gonna be, you know, disintermediated. [00:27:25] Dai Vu: Somebody’s gonna go build an agent that’s going to leverage you as a dumb database. Um, and they’re gonna own the workflow. So you have to, you have to push the, the, the, the limits here. And I think it’s creates a big opportunity for everyone in this room. [00:27:39] John Janke: I’m going off script. I’m curious. Let’s do it. I’m curious on your take on the system integrators. [00:27:44] John Janke: ’cause I think this, this puts like they’re all, a lot of them are creating agents for people and I think that’s turning them almost more into software companies than they’ve ever been. [00:27:53] Dai Vu: They are, and I think they’re, you know, obviously they’re being, uh, impacted from like, you know, typical like, you know, SOW you know, time and materials type type business models. [00:28:02] Dai Vu: But I do think they play a big role because a lot of the system integrators are bringing, um, you know, vertical and business process expertise. And, um, like I said, I said before, a lot of the ISVs are not gonna necessarily have big enough scope in their area to own end-to-end workflows. And that’s really the promise of agents, right? [00:28:20] Dai Vu: You really need. This cognitive, you know, reasoning, planning, executing across end to end workflows. And I think, you know, the system integrators are gonna bring that capability either, either through, you know, these custom, uh, orchestration or meta agents or if they’re able to productize that and bring that to a model, they can also sort of go through the marketplace model as well. [00:28:41] Dai Vu: So who knows is how it’s gonna evolve. But you know, we’ve always been talking about. Marketplace being a broader opportunity for all partner business models. And I think that will extend to not only, uh, you know, traditional sort of, uh, sell and services partners, but also some of these system integrators as well. [00:28:58] Shawn Toldo: If I could comment on that, please. Yeah. I, I was in London two weeks ago and we did an SI partner day. Mm-hmm. We had 25 sis in a room, probably about 50 people. We had no, um, hyperscalers or cloud data warehouse providers. And when we started talking about open data infrastructure. The role that they can play. [00:29:17] Vince Menzione: Mm-hmm. [00:29:18] Shawn Toldo: Cross platform in a cost efficient manner for customers and the advisory orientation of that. They all leaned in and we, we stopped talking and they started talking. [00:29:28] Vince Menzione: Right. [00:29:28] Shawn Toldo: So they’re all facing this kind of same problem, which is actually causing a little bit of a shift, I think, in how they think about, I’m a Databricks partner. [00:29:38] Shawn Toldo: Uh, you sure you wanna do that? [00:29:39] Vince Menzione: Yeah. [00:29:40] Shawn Toldo: So this, this whole thing that’s kind of evolved in the last six to 12 months, when you kind of pick one horse to ride, I, I would tell you be cautious about what that means. You may pick a horse to lead with mm-hmm. But you’re gonna have to flank yourself a bit in terms of other providers that can help you be successful with that, that that partner you’re gonna roll with. [00:30:00] Vince Menzione: So you’re suggesting data vendor agnostic. [00:30:04] Shawn Toldo: I’m suggesting you really have to think about your strategy. Yeah. Because I think the AI, AI disruption is gonna make you think about that strategy. [00:30:13] John Janke: Yeah, I mean there’s, someone mentioned anthropics First Partner Summit. I was not there, but I’ve heard from a bunch of people were there. [00:30:20] John Janke: You know, they had a hundred partners in the room. 95 of them were system integrators. Five were technology companies, the three Clouds, Databricks and Snowflake. Like if you just think about the, the one of the major disruptors in ai, ISVs, were not in the mix. So I, I think, are they trying to disrupt all of us? [00:30:40] John Janke: Uh, do they need us? And they haven’t figured out how to work with us. I, I think. It’s, it’s, [00:30:44] Vince Menzione: and I’ve heard they only have five people in their partner organization, so I just, it’s, [00:30:49] Shawn Toldo: it’s 11 now, but it’s 11, [00:30:51] Vince Menzione: so it was five [00:30:51] Shawn Toldo: last growing fast in the, in the new company I have 50. So like, to put it in perspective, they have to make some pretty big priority. [00:30:59] John Janke: Yeah. And everyone’s been there a hot second, [00:31:00] Vince Menzione: like, right, exactly. Yeah, they, well, we will talk about the learnings we’ve had over the years, getting to where they need to get to. It’s exciting times. We got a lot to talk about here. Um, I, you know, we have about 15 minutes. I I, I want to kind of gauge, ’cause we could talk, we, we have a few things we could talk about, I could ask about, but I want to see if there’s an, like, an interest in opening up to the room for questions. [00:31:25] Vince Menzione: ’cause I feel like we’ve got a very interesting group here. [00:31:28] Shawn Toldo: You got a hand here? [00:31:29] Vince Menzione: Uh, are there hands that wanna Yeah, there’s some people that wanna ask some questions. So Yeah. We have a mic? Yeah, [00:31:37] Dai Vu: we have [00:31:37] Shawn Toldo: a mic. We, [00:31:37] Vince Menzione: we [00:31:38] Shawn Toldo: got one here. [00:31:38] Vince Menzione: We got one here. One here. Thank you. Sorry we went off script, but [00:31:44] Shawn Toldo: that’s fine. [00:31:45] Vince Menzione: It’s fine. [00:31:45] Dai Vu: Off [00:31:45] Vince Menzione: script. Better is good. [00:31:46] Shawn Toldo: I’m sure you planted the questions outta anyway. It’s okay. We [00:31:48] Vince Menzione: did, we did. [00:31:55] Audience Guest: Okay. All Eva, Sean Lightner, quick question to your, uh, increase on the marketplace, and you said you spiff the salespeople by fifth percent. 5%. Mm-hmm. So, and that obviously drives a very large adoption of, uh, marketplace transactions. How are you accounting for the margin you’re losing on, uh, you know, going through the marketplace? [00:32:14] Audience Guest: And also have you done analysis? I’m sure you have, how much is, uh, shape shifting or shifting from existing versus incremental? [00:32:22] Shawn Toldo: Yeah, it’s a great question. Um, um, lemme make three points. Number one, the backlog statement makes the margin statement not matter. So do you wanna play in that space where a customer’s already bought or not? [00:32:36] Shawn Toldo: Yeah. Or do you wanna force a budget conversation that you have to drive on your own in a direct model? That to me, I think it was 484 4 62 [00:32:43] Dai Vu: 4 6 [00:32:44] Shawn Toldo: 2. [00:32:44] Vince Menzione: That’s new Tam available to you? [00:32:46] Shawn Toldo: Yeah. That, that’s just with one. Right. And we are, we are, uh, running on four marketplaces. So that just increases our tam and makes our, our sellers lives easier. [00:32:55] Shawn Toldo: So on that piece, yes, there’s an expense, but we believe it’s right for growth. So there’s a balance there. Um, I think the, and then the second part of your question again. Sorry, [00:33:05] Vince Menzione: shapeshift. [00:33:05] Shawn Toldo: Oh, shift. We, we actually don’t think we would’ve won the business. So if I go back to our Q4 and I can probably point to three or four deals that went, um, Google Marketplace, we would not have won those deals because we couldn’t have created the budget cycle and that quarter. [00:33:23] Shawn Toldo: To make it happen. Generally a budget cycle is gonna take anywhere from 12 to 15 months. Bingo. Because of the spend that was available to us, we were able to close it in that quarter, and we had the largest Q4 in company history. [00:33:35] Vince Menzione: That is such an important point. I’m sorry. [00:33:37] Dai Vu: Okay. [00:33:38] Vince Menzione: But I, I just wanna, that is such an important point of the budget cycle. [00:33:42] Dai Vu: Yeah. [00:33:43] Vince Menzione: Being a year to a year and a half versus being able to tap into a commitment that’s already been made. Yeah, so I just emphasize that [00:33:51] Dai Vu: I was, I was just gonna add real quick, even, even when we see sort of a, uh, a channel shift renewal, which is, you know, it’s on partner paper and it moves to marketplace as part of the renewals, we do consistently see that the, uh, renewal rates on marketplace and the incremental a CB on the expansion and new opportunities tend to be better when it’s on the platform marketplace than than offline. [00:34:12] Dai Vu: And that’s why partners choose to continue to drive renewals on marketplace at a reduced to rev share. But uh, because they see that that growth, [00:34:20] John Janke: we, we, sorry. [00:34:22] Shawn Toldo: We see that as well. Yeah. And I would also make the statement on our land business, when we go through marketplace, we are two x higher across marketplaces. [00:34:30] Shawn Toldo: We’re three x higher with them. [00:34:32] John Janke: Yeah, I think separate new from renewals and then instrument deeply. [00:34:37] Shawn Toldo: Yeah, [00:34:38] John Janke: go proactively talk to your CFO and your head of rev ops to understand their mindset. Because I was with a billion dollar seller a couple weeks ago, their CFO still creates friction in the process, even though they’re selling a billion dollars through these channels. [00:34:52] John Janke: But when they broke it down, their deals are three times bigger. They do them faster. They use more components of the product, which I thought was a really cool one. So customers who buy this platform, many component platforms through a marketplace, end up using six components of the product. Versus a normal land customer who uses two increases gross in net retention. [00:35:12] John Janke: So you have to get to the point where you have the data and you can tell that story real really clearly to your finance team to get support ’cause that they will trip you up if you don’t get them on board. [00:35:23] Vince Menzione: And you’re saying there’s friction in that company. I’m just kind of curious ’cause a billion dollar company. [00:35:27] John Janke: There’s a billion dollar marketplace seller [00:35:29] Vince Menzione: market marketplace company. That’s what I meant. Yeah. But, but the fact that this, their CFO friction, like, is it, is it because they’re not doing a good enough job or? [00:35:37] John Janke: Uh, in, of educating, I, the root of the question is from this person is, would they win without it? [00:35:44] Vince Menzione: Yeah. [00:35:45] Shawn Toldo: Oh, and is it worth the three points? [00:35:46] John Janke: Right. It’s, it is And, and I think some pe like to me, it’s the cheapest channel in the world. Yeah. Like with committed budget and people to support you winning. Like the, that formula, the math is so simple. [00:35:57] Shawn Toldo: Yeah. For, for a company of our size to go to like the classic resell ecosystem, I gotta walk in with 30 points. [00:36:02] John Janke: Yeah. [00:36:03] Vince Menzione: Yeah. [00:36:03] Shawn Toldo: It, it’s an illogical conversation. Outside of public sector and growth, you know, geos around the world. And so I, I’ve been lucky to have a CFO that I haven’t had that challenge with, at least at DBTI should say. [00:36:19] Vince Menzione: Really great insights. I think we have, we have another hand up here. [00:36:28] Audience Guest: Yeah. Thanks Susan. The question is for Dai. Uh, my name is Latif Hamani. I’m the founder of Partner System ai. Um, so what we’ve done is we’ve built a, a co-sell AI agent mm-hmm. That your partners can use to Yeah. Reduce all the friction in the co-sell with you. Uh, the questions that I have is, I guess I should back up, so XAWS Madison with a very large alliances, and then I worked, went on the other side. [00:36:55] Audience Guest: For software companies, and even though I had an operational team, I was spending two to three hours on on the keyboard, right? Mm-hmm. Deal registration, emails that can’t be automated, et cetera. So the question that I have for you is, I’d love for you to validate that. You know, unless you are one of the big companies, one of the big enterprises, if you go to the lower end of the enterprise or the mid market, uh, would you validate that there is a challenge? [00:37:20] Audience Guest: There’s a lot of friction for a smaller company. Mm-hmm. Uh, ’cause these marketplaces are complex. Yeah. The cosell is complex. Uh, that there’s an opportunity to really break down that friction with some automation and ai. [00:37:33] Dai Vu: Yeah, absolutely. So, um, we have already been, uh, part of the journey to remove some of the, uh, the friction as part of that selling and purchasing journey. [00:37:43] Dai Vu: Uh. We’re not quite there yet. But, uh, we’ve done things like we have, uh, you know, private offer APIs. We, uh, we have co-sell, uh, registration automation. Um, you know, we have tools like, uh, propensity to buy, tooling to help, uh, partners do, uh, more targeted efforts. Um, but the a i piece is still coming. Um, so I think, uh, the idea here is that we have launched a number of agents as part of our, um. [00:38:08] Dai Vu: Uh, part of our, uh, Google Cloud Partner network, partner hub. Uh, so these are, uh, agents that are gonna do a bunch of things to help partners as part of their workflow, but we’re gonna extend this to the marketplace and ISV area as well. Uh, so I think there’s a lot of opportunity. So, uh, I know there’s probably a lot of feedback in friction, uh, in, in certain parts. [00:38:29] Dai Vu: So we can, we can go tackle together. [00:38:32] Vince Menzione: Hey. There you go. There was a little [00:38:34] Dai Vu: plug [00:38:34] Shawn Toldo: there for tackle. Exactly. [00:38:37] Dai Vu: Uh, and I wanted, and just to be clear, I want to take a look at it from the end to end, uh, uh, flow, right? It shouldn’t just be just marketplace. It should be all the way from like, you know, top of the funnel, demand generation, all the way to like post transaction follow up. [00:38:51] Dai Vu: So we really need to take a look at, at the, the end, end flows and figure out a way we can remove some of that friction [00:38:56] Vince Menzione: three sense. [00:38:57] Dai Vu: Yeah. [00:38:59] Vince Menzione: Any more questions [00:39:00] Audience Guest: back here? Hey. Hey guys. This, this is a really good discussion. Uh, di this question’s primarily, uh, from, I’m interested in the hyperscaler response. [00:39:09] Audience Guest: Yep. Uh, but all of you, uh, can you talk about the patterns or say more about the patterns between. Um, the consumption of just platform capabilities versus industry workflows. Mm-hmm. And how industry where I, I mean, I, I, my sense is that industry workflows are becoming more [00:39:27] Dai Vu: Yeah. [00:39:28] Audience Guest: Uh, the easier thing for enterprises and SMBs to buy. [00:39:33] Audience Guest: Yeah. Especially SMBs, I think. Um, but say more about those patterns that you’re seeing develop and kind of what is. Uh, who are, where, where are those kind of, where is the demand being driven? Is it, is it, yeah. The search and discover in the marketplace, or is it being led by field sales of mm-hmm. Either GCP or partners? [00:39:55] Dai Vu: Yeah, so let me, I’ll mention a couple, a couple areas where, where it’s growing. So I think number one I mentioned before about some of these large horizontal business apps that we’re partnering with, right? Um, and, uh, and of course the fact that we’re, we’re, we’re transacting them through marketplace is, is a huge. [00:40:14] Dai Vu: Evolution from a few years ago. So who would’ve thought you would be buying like, you know, a hundred million dollars a CB deals, uh, through, through marketplace with like a Salesforce or a ServiceNow workday. But it’s happening now. And to be clear, all these. Horizontal business app. They’re not doing this in a very, you know, opportunistic, transactional way. [00:40:32] Dai Vu: They basically see marketplace and cloud go to market as a strategic growth lever for them. So that’s one big area. So from just a pure large deal perspective. Okay. Then you mentioned before around sort of corporate and SMB. Well, we find that a lot of the big opportunities are mostly around as they scale their business, uh, they’re not necessarily looking for things in the traditional sort of infrastructure space, but they’re looking for, you know, full SaaS applications to help scale their business, right? [00:40:58] Dai Vu: So it would be CRM, finance, hr, these types of solutions to become very attractive for some of this, uh, downstream market. And then lastly, as I mentioned before, which is, uh, when we think about this gentrification and owning, um. Uh, driving, uh, this business process and vertical, the ISVs become very important along with the services partners who bring that domain expertise to drive the end to end workflow. [00:41:25] Dai Vu: So I think that’s gonna be increasingly important. So those are three areas I think we need to watch out for. We. Okay. [00:41:30] John Janke: Maybe one thing, like as the cloud commit grows inside of companies, it’s shifted from being an engineering department, IT department budget line item to a corporate finance budget line item. [00:41:40] John Janke: Typically one of the top five to 10 expenses in a company. So that has shifted. Who is thinking about optimizing? The cloud commit with marketplace contracts. And that opens, that’s really opened up the avenue in addition to like these biz apps, vertical apps players. Yeah. Like having success. So I, I do think even inside your own company, evaluating where your cloud commits are, who owns them and are they thinking about the intersection of marketplace? [00:42:06] John Janke: ’cause I, I think it’s smaller companies, they’re still figuring it out. I run into engineering leaders who still own the commits, uh, but in medium to large companies. Very different. [00:42:16] Vince Menzione: Really good point. Because it, you know this, the optics change dramatically, right? This large commitment is now at the board level, [00:42:23] John Janke: right? [00:42:23] John Janke: And then you do have to teach your sellers as a vertical or business application player how to ask that question. ’cause the first resistance everybody says is, oh my, my person, my stakeholder, we. Manufacturing vertical application provider talking at an event last week, and they’re like, the shop floor manufacturing owner doesn’t know anything about the cloud commit. [00:42:43] John Janke: But if they ask the question, be like, Hey, do you guys have a strategic relationship with Google? Would it be easier to buy our product on the bill? Eight out of 10 times they get a yes. So [00:42:52] Vince Menzione: which is why the 5% comes in And that really accelerates the conversation happening. Yeah. We’ve got three more minutes. [00:43:01] Vince Menzione: Um, if we don’t have any other questions, I ha I have one for each of you really about the maturity model and partners are in the room that are not committed yet, right? We’ve talked about some very significant DBTs doing some incredible things, right? So we, there’s maybe a sense that like we, you, you are working with the be the biggest and the best out there, but what about everyone else that’s in the room that maybe isn’t committed yet? [00:43:23] Vince Menzione: And maybe they’re in motion, but they need some help and advice on what to go do next. What? What would you say die first? [00:43:30] Dai Vu: So they’re early stage, [00:43:31] Vince Menzione: early, early stage or not, they’re not on board yet. They’re not, yeah. They’re not with you yet. [00:43:35] Dai Vu: Yeah. So I’ll, I’ll go back to my earlier comment, which is that as you go into the journey, just be very intentional about what you need to do from an operational, investment people, uh, technology perspective. [00:43:47] Dai Vu: Uh, because it could be, it could be a multi-year journey. Um, uh, so I’d say go into it with the right expectations as opposed to thinking it’s going to be some accelerated six month thing that Sean has been driving here. It’s, he’s the outlier. [00:43:59] Shawn Toldo: But, but the reason for the outlier, [00:44:00] Dai Vu: yeah. [00:44:01] Shawn Toldo: And just to add to the intentional point Yeah. [00:44:02] Shawn Toldo: Is, you know, hire the right people. Right. So, somebody told me a long time ago, uh, hire slow, fire fast. That’s a really, really, really good principle that I take. Mm-hmm. I don’t like the fire part, obviously, but just for context, I, I am very lucky to have a great set of leaders that we were able to add people in. [00:44:24] Shawn Toldo: When I walked in the door, we had a person that was leading the Snowflake and AWS partnership. I had nobody on GCPI had nobody on Microsoft. I had nobody on Databricks. And then we made prioritization decisions on where we’re gonna go next. And so we hired people that had the experience and could drive the outcome in the right way. [00:44:43] Shawn Toldo: But we were very thoughtful about when we made those decisions on a quarterly basis, not a daily basis. So who you’re gonna bet on and then who you’re gonna put in the seat to make that bet come to life, I think is a really important thing as well. [00:44:58] John Janke: Yeah. [00:44:58] Vince Menzione: John, you worked with the be biggest and the best out there, so Yeah, sorry. [00:45:01] John Janke: Well, I think there’s the, like there’s the bottoms up and the tops down. Like seven years ago, this was all bottoms up. It was a partner leader who thought launching a marketplace would be good and they would go figure out how to do some deals and then sell their way up. Today there’s a lot more top down where people get it. [00:45:17] John Janke: But you can evaluate top down pretty fast. ’cause if you go talk to your CEO, you talk to your head of product, you talk to your CFO, and they have an allergic reaction to these concepts. You know, you have to go bottoms up. But there also are success story examples in every single ISV category that exists. [00:45:33] John Janke: Like this is not just security and data and DevOp like the, I think the ServiceNow. Salesforce workday. Examples are really great, like the marketing tech examples, more and more business of vertical apps every day. So I do think you can look at those people who’ve been successful. Maybe they’re your competitors, maybe they’re people you aspire to be and reference them as you’re trying to figure out how to do top down. [00:45:55] John Janke: But like you need both. You can’t win long term unless you get top down and bottom up aligned. [00:46:01] Shawn Toldo: And, and when I, when I would go ask for resourcing, I would always get the question, do, could you go faster with more? And I’d say, no. Gimme the one or two humans here, let me go prove it out and I’ll come back. [00:46:13] Shawn Toldo: So there’s a little bit of a strategy in doing that, that you’re gonna get more over time when you’re, you know, very measured in how you go ask for investment and resource. And so I would just add that point also. [00:46:27] Vince Menzione: Was, was hiring a significant component of your executive commitment, Sean? I mean, [00:46:33] Shawn Toldo: yes. So when I walked in the door at DBT, we had eight people in the partner organization. [00:46:38] Shawn Toldo: Today we have 25, and that was 18 months ago. But that did not happen. I didn’t go in and ask for, you know, that 16 people. Right. I asked over time in a very measured way with, you know, the programs and strategy team, like, what can we also support? You don’t want to bring somebody in to go do something and you don’t have the programs and operations side to support it ’cause they’ll fail. [00:47:01] Shawn Toldo: So we’ve been very thoughtful about how we’ve done that as well. [00:47:04] Vince Menzione: Die from you. I know you had something. [00:47:06] Dai Vu: No, no, no. I, I was good. [00:47:08] Vince Menzione: What is the one thing that people in this room need to go better and differently? Is there one, is there one specific thing other than what we’ve already discussed, did we miss anything? [00:47:16] Dai Vu: No, I would just, the whole identification. So obviously, uh, identifying this is not just like slapping a chat bot, but more around thinking all the things we talked about, product commercials, but also go to market where it’s agent first, where you can surface your agent in a workflow like Gemini Enterprise app. [00:47:34] Dai Vu: That’s gonna drive high alignment with how we work and go to market with Google. [00:47:38] Vince Menzione: Awesome. [00:47:38] Dai Vu: Yeah. [00:47:40] Vince Menzione: Wow. Good stuff. Yeah. Very good session. [00:47:44] Dai Vu: Thank [00:47:44] Vince Menzione: you guys. What do you think? Everyone? Thank you very much. [00:47:47] Shawn Toldo: Thanks for listening to the Ultimate Partner Podcast. [00:47:50] Vince Menzione: If today’s conversation resonated, share it with a partner leader in your network. [00:47:55] Vince Menzione: Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, [00:48:11] John Janke: October 26th through October 28th. [00:48:14] Vince Menzione: Until next time, keep showing up in the rooms that matter because being in the room changes everything [00:48:22] I.

The 7 Principles of Successful Partnering in the Age of AI Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ In this engaging session, Vince Menzione reflects on his extensive career transitioning from direct enterprise sales to building massive channel ecosystems, while unveiling the seven core operating principles essential for modern partnering. Highlighting tectonic industry shifts—from the PC and Cloud eras to the current AI revolution—Vince explains how traditional playbooks are becoming obsolete and why adopting a growth mindset, modeled by leaders like Satya Nadella, is critical for survival. He delves into the rising importance of hyperscaler marketplaces and co-selling, urging leaders to cultivate adaptability (AQ), emotional intelligence (EQ), and mutual trust to thrive in this rapidly changing tech landscape. https://youtu.be/5n8dqiamnmE Key Takeaways Traditional industry playbooks are outdated almost immediately due to the rapid acceleration of AI and market changes. Implementing a “growth mindset” is a foundational operating principle that can transform corporate culture and drive massive valuation increases. Executive commitment and clarity of vision are mandatory for aligning an entire organization around successful partnering. Building a strong brand story and maintaining a maniacal focus on OKRs turns strategic vision into executed results. The technology landscape has experienced massive tectonic shifts from the PC era to the Cloud, Mobile, and now AI, requiring high adaptability (AQ). Mutual trust remains the non-negotiable foundation for any successful professional relationship or partnership. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Vince Menzione, growth mindset, Satya Nadella, channel building, tech ecosystem, tectonic shifts, AI revolution, co-selling strategies, hyperscaler marketplaces, organizational alignment, executive commitment, OKRs execution, AQ strategy, mutual trust, B2B technology Transcript [00:00:00] Vince Menzione: Because I think we’re all paralyzed by AI and all the changes that are going on in our world, and playbooks are no longer good because they’re outdated the week after they come out. [00:00:12] Vince Menzione: We just came back from Ultimate Partner live in Bellevue, Washington, where we hosted incredible leaders for two amazing days. Come join us for this next session where we explore the tectonic shifts we’ve all been seeing. What a list. Oh my gosh. I gotta tell you, I was just going back this morning and, and looking to see first of all the number, the sheer number is incredible. [00:00:36] Vince Menzione: But look at, look at all these top executives. These are, these are like market movers. The game changers. These are people that are doing more in our world, in our ecosystem than most others. And we are very fortunate to have the representation from these organizations. From these leaders in the room, and we try to curate an event that is more than a, a sales pitch. [00:01:00] Vince Menzione: We’re, in fact, we, we’re not a sales pitch. We’re all about, you know, helping you achieve more. And we try to frame that around operating principles. So, uh, a little bit of a roadmap lately. I mean, this started out like how did we get here in like, maybe five spots along the way. But, uh, for those of you who don’t know me and my background, and I’ve had an incredible career, I’ve been very blessed. [00:01:20] Vince Menzione: I did a startup that we grew from 6 million to 125 million. Went public on the Toronto Exchange. I’m still friends with the CEO, by the way. Helped, helped him grow and exit that company. Uh, I then followed one of the leaders there to go do a turnaround with Golden Gate Capital, and we took that and that’s where I built my first channel. [00:01:37] Vince Menzione: I went from doing enterprise sales as a direct seller, direct sales leader, VP to then going to building a channel. During nine 11, uh, this company was selling rugged notebook computers. Our biggest competitor was not a US company, and I spent a lot of time on Capitol Hill. I met with several congressmen and senators at a time when people did that, and they talked to each other. [00:01:58] Vince Menzione: And, uh, I built a channel. I got its a GSA schedule, and I understood. So I understood intuitively, even from that point in my career, how to move, how to shift from direct selling to building a channel, building a business around that. We became the growth engine of the company. One of my partners was one of the largest defense contractors, general Dynamics. [00:02:19] Vince Menzione: They had the big contract if you were selling to the US Army. And I knocked down the door basically and said, you got a partner with us. And that’s how we got the relationship established. And they wound up buying us for like 10 x what Golden Gate Capital had had spun us out for. And then Microsoft recruited me. [00:02:36] Vince Menzione: And for almost 10 years I was the GM of public sector partner strategy. And so I was, I was there and we’ll talk about Satya and other things, but I was there when we started the cloud. I was there when we pivoted the business from the old model and working with OEMs and trying to, to do things a different way to the cloud and co-selling and things like that. [00:02:56] Vince Menzione: And, uh, had a great experience. And then when I left I was like, oh, I’m just gonna go work for another big tech company. I started a podcast. I had a friend who said, you should do a podcast on partnering. You know a lot about this more than you probably think you do. And almost 10 years ago, I started a podcast in a spare bedroom. [00:03:13] Vince Menzione: And you know, it, it was, it built a following and there’s a lot of work, by the way, people, a lot of people do podcasts today. It was a lot of work for those of you. I congratulate anybody doing that. Uh, I went back inside for two years because I felt like I needed to go back into a big corporate environment. [00:03:29] Vince Menzione: And then I left during COVID and I learned a lot being at a big corporation about how hard it was to partner. Like it’s still hard. I don’t know how many people in the room feel this way. I know, I know the numbers are much better and Jay will talk through the numbers, but it’s not easy and a lot of organizations don’t understand it. [00:03:47] Vince Menzione: And that’s what we talk about here and we try to help people to achieve more and how to, how to get that mindset in the right place. But anyway, so. We started, we started doing the podcast after COVID, it took off. We did an event. Uh, there’s actually four of the five people that did partner. We called it Partner Mastermind. [00:04:06] Vince Menzione: We did an event about four years ago, uh, separately. And that led to Ultimate Partner. And it’s a long, the long history in the last four years of 10 events, like it’s been an incredible blast. And I want to thank each of you for being along this, this incredible ride with us as we continue to grow and expand. [00:04:24] Vince Menzione: We’ve been doubling every year for the last four years and um, I feel very blessed to be part of this. So I did wanna spend a minute with you on this. I don’t like the drain this slide, but I do wanna identify what I believe are seven operating principles of what makes successful partnering. And you know, you might say there’s eight, you might say there are other things I think about principles as opposed to tactics. [00:04:50] Vince Menzione: Tactics are transactional. They’re temporary and a point in time, and it’s how you respond and react to a situation. Principles are things you take with you, and that’s what we hope to do at Ultimate Partner. Take those things with you and then, then apply some of the things to the tactics that we need to have. [00:05:06] Vince Menzione: And so we talk about growth mindset. Uh, you know, depending on where you stand about Microsoft, these days, when this guy came in, stock was $36 a share. Okay. It’s in the four hundreds now. It was up to over 500 not long ago. He applied a different mindset. The first three things he did, Le got a copy of Carol Dweck’s book about mindset. [00:05:28] Vince Menzione: Growth mindset versus fixed mindset. Uh, he brought in Dr. Michael Vet, who’s a leading sports psychologist, like in, in the industry, who was the Seattle Seahawks sports psychologist. Mike’s been a podcast guest of mine. I’ve been to his studio. Um, and then he, we, he, he changed, he, he brought down, he took down the walls of the way Microsoft operated because leaders fought with each other. [00:05:51] Vince Menzione: They competed with each other for resources, for monetization, for everything. And he changed the mindset. Nobody’s a perfect CEO, but if I was to say to you who I think the best CEO of the last 10 years were, I’d give it to Saja Nadella, but it’s about mindset. It’s about changing or having the right mindset and applying that growth mindset to a successful partner. [00:06:12] Vince Menzione: Executive commitment, I talked about that. Other organizational will go nameless, but if you don’t, you can have the CEO down to the selling floor. Everyone needs to speak partnering, like in order to get it right in an organization. The whole company, the resources, the investments, the alignment, all has to align around partnering. [00:06:32] Vince Menzione: Executive commitment is incredible. Tony Saan took a small MSP to a half a billion dollar exit, took them to go, uh, Google Partner of the Year, seven straight years in a row. I think they’re eight this year. Uh, but Tony’s a good friend of mine. He is also been a guest on the podcast and, uh, somebody I’ve admired and worked with. [00:06:50] Vince Menzione: This is Dr. Michael Dravet. We talk about clarity, like once you get your mindset, once you get executive commitment, you then need to determine like how, what’s the vision? How do we drive success together? You need to turn, you need to know internally how to go do that. Then you lock arms with another organization and then you apply it to that partnership. [00:07:10] Vince Menzione: So that’s incredibly critical. Then, then you gotta do everything right? Like I always kid around about my days at Microsoft, we’d have these incredible meetings with leaders. They’d come meet with us at partner conference. I would literally go back to back for several days in the room. Slide deck after slide deck. [00:07:27] Vince Menzione: We’re high fiving at the end. [00:07:29] Vince Menzione: We’re gonna go do it [00:07:31] Vince Menzione: six months later. Crickets. Nothing happens, right? This happens a lot in partnering. Unfortunately, like we, we set up the right situation. We line everybody. We’re gonna go execute, we’re gonna drive results. You have to apply maniacal, focus, OKRs, everything to everything you do. [00:07:48] Vince Menzione: You need to apply. And by the way, you’re gonna hear from a lot of leaders here that do this type of work. So this is incredibly, uh, critical to success, brand and story. Like I wanna work with Microsoft. There’s gonna be probably 40 plus Microsoft leaders in the room, some of ’em sitting here and around the room. [00:08:06] Vince Menzione: How do you do that? Right? This is Ducks Raymond S. Good friend of mine at Point. I knew at point when they were just starting out. Scott Sackett is here. He’ll be up on stage. Uh, this man was expert on brand and story. Learn from people that are successful, how to be successful yourself, if you wanna be a top partner, if you wanna grow your business, whether you’re working with Microsoft, Google, Amazon, or any of the other partners in this room. [00:08:30] Vince Menzione: You need to be very clear about your brand, articulate it well, and drive a story against that. And that’s really super critical for success. And then once we do all those things, we start driving a flywheel of success. Aaron Feiger and some of the other people in the room, Reese Barry, are gonna be talking about how they do that. [00:08:47] Vince Menzione: They will help these organizations be successful. Pick putting that stake in the ground and driving it. And then what happens is after you drive this incredible success, what does my partner do? My tech giant, the company I’ve been working with, they go change everything. The market changes, the dynamics change. [00:09:05] Vince Menzione: This thing in November of 2022 called AI Happens, Chad, GBT hits the market. How do I respond and react to that? I need to be adaptable. I need to drive an AQ strategy on top of my EQ and iq, and we’ll talk more about that. So these are the operating principles, and we lay it out as a, as a diagram. And by the way, you see mutual trust. [00:09:26] Vince Menzione: Trust has to be in every room without trust, you have no partnerships, without trust, you have no business success. Like you can get buy in business, you can get buy in life, but trust is foundational. And I was very blessed to have that like grain ingrained in me as a young boy. Uh, so that’s our, that’s our operating principles. [00:09:48] Vince Menzione: Um, I’m working on a book right now. It’s almost done though. We’re, we’re talk, we’ll talk about that more, but that’s, that’ll be in the book. Um, and then we’ve been talking about tectonic shifts and I don’t know who said it first, Jay or, or me, but I know who you said it in the studio several years ago. [00:10:04] Vince Menzione: Jay’s been in our, our Boca studio many, many times. But we’ve been talking about tectonic shifts and Oh my gosh, right? So think about, I want everybody to think about this for a second. If you’ve been around tech for a while. We’ve gone through several, like these 10 year phases, the PC era, the cloud era, the well, the cloud. [00:10:23] Vince Menzione: We had client server, pc, client server, we had cloud, we had mobile, and now we hit ai. Those eras all took a period of time, right? They didn’t happen overnight. Like there was a trend like five, six years, seven years, maybe eight years, and then COVID happened, and I believe that COVID was the acceleration point because. [00:10:44] Vince Menzione: We were all forced to do things we didn’t do before. People went out and bought PCs that didn’t have them. Kids had to learn from home. Healthcare was administered tele telehealth, we didn’t do telehealth before. We had like 5% of the population to telehealth before that, uh, our work environment changed, right? [00:11:02] Vince Menzione: We were doing Zoom calls or teams calls back when I was at Microsoft Days, but the world started doing it. Our life started to change. That’s why being in the room places like this is so important. And so that really has accelerated everything. And this, you know, all these things have been accelerating over time and these are significant shifts. [00:11:22] Vince Menzione: We have the three leaders of the three marketplace organizations coming on stage here. Uh, the three hyperscalers, because marketplace went from, we were talking about it like, this is really cool. You need to go do it. A few years ago. So Microsoft lowering the rates on it, and then everything changed and then everybody started accelerating and it became the fungible token. [00:11:43] Vince Menzione: ’cause we used to, we used to partner, we used to take spreadsheets and put ’em up against each other and try to figure out deals and fax copies of deals that came in and say, we want credit for this one. And then Marketplace became a way to create a fun non fungible token. And really drive your success. [00:11:59] Vince Menzione: And so we have all the leaders that are running marketplaces in this room, by the way. So this is gonna be like the most incredible rich conversation. Co-selling. Co-selling is a, you know, a non-starter day. You have to co-sell it. People, we used to do vendor channel, which means I had somebody selling my stuff that’s not happening anymore. [00:12:19] Vince Menzione: And Jay, we’ll talk about the seven seats at the table. But this is all, these are all the things that have been changing. And of course, ai. I think that we are sitting here and I, I, I’ll share, and I’m stressing this, like this is, you need to be in this room because you’re gonna hear from leaders about what the next steps are. [00:12:35] Vince Menzione: ’cause I think we’re all paralyzed by AI and all the changes that are going on in our world and playbooks are no longer good because they’re outdated the week after they come out. So I need to, I need to follow this in real time. I think this is super important that you do, and it’s why we exist and it’s why this time is like no other. [00:12:53] Vince Menzione: I think, you know, we said maybe a generation, maybe it’s a lifetime in terms of the shifts that we’re seeing. So I, I kind of started here and I wanted to end here, uh, just because the light doesn’t go out. That’s what it’s all about. And this is it. This is it for me, right? This is my, my last run. I’m not gonna go work for a company after this. [00:13:16] Vince Menzione: I’m not gonna go into become a consultant. And I want this truly to be like special. And I want you to all feel like you’re part, you are part of it, and however much you wanna lean in and be part of it in the future, we want to grow this in the right way. I, I feel that we have an a unique opportunity. [00:13:34] Vince Menzione: Because we’re not a vendor, we’re not selling anything. I feel like we’re a platform. We’re that we’re that lighthouse and others can come in that are experts and I feel like more and more of ’em are showing up. And you know, the PDG guys did a great job today and others in the room and people that have been friends and supporting us for for years as on that sponsor slide. [00:13:56] Vince Menzione: And so we just want to continued this journey with each of you. Um, and so I want your feedback on what we’re doing. I want, I love your support. I love your passion. I love the fact that you’re still here in the room talking with, with or being here, listening to me today. Um, this is, that lighthouse is, you can see these pictures. [00:14:15] Vince Menzione: These are all family photos. Um, we go to that lighthouse, not because it’s a lighthouse, but uh, it happens to be like a landmark in our town. And, uh, it’s kind of cool. And actually the re Joe Namath has owns the restaurant across from the lighthouse, so we, we’ve got to see him a couple of times, which is kind of cool. [00:14:34] Vince Menzione: But I, I, I, I was posting this lighthouse when I started the podcast. And I was, yeah. ’cause that’s where I live and it’s my hometown. And I think about Dakota Rings and I think about other things. But, um, this is what matters. This is what matters is helping others. And we all are gonna need each other in this world because AI is gonna change our lives. [00:15:00] Vince Menzione: And dramatically it’s, I I think this is a once in a lifetime thing. But I think having people that you trust and being in the room with others where you can learn and grow and adapt, adaptability is so important. So, um, analog is the new digital as my, my good friend Gary V now says. And I think there’s this huge opportunity around what we do as ultimate partner to help everybody reach their pinnacle to everybody. [00:15:26] Vince Menzione: Be the ultimate partner. And I want to thank you for coming. I want your, thank you for your support, friendship, love. And, uh, you’re just an incredible group. Thank you. [00:15:41] Vince Menzione: Until next time, we’ll see you in person. Hopefully at our next event.

In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped thousands of businesses grow through paid advertising.They get into a real conversation about what is actually working in ads today and what is not.Pamela explains why many brands struggle when they try to scale too fast. Small changes in budget can make a big difference, and constant adjustments can hurt performance more than help it.They also talk about why ads alone are not enough anymore. People need to see a brand multiple times before they trust it. That could be through content, reviews, or videos across different platformsThe conversation also covers the difference between Google and Meta, how each one fits into the customer journey, and why understanding that matters.They touch on attribution as well. Sometimes the simplest way to understand what works is not another tool, but asking customers directly or even turning a channel off to see what happens.It is a straightforward conversation that helps make sense of what to fix first before spending more.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Pamela Wagner, Founder/CEO at Ajala DigitalPamela Wagner's LinkedIn | Ajala DigitalWatch the full Youtube video here:https://youtu.be/G5uqVPTLS7wTakeaways:Algorithm changes and AI impact on ad platformsStrategies for scaling paid campaigns effectivelyThe role of organic marketing in paid ad successChapters:00:00 Introduction to Agila Digital and Pamela Wagner01:21 The Evolution of Advertising Strategies03:28 Balancing Budget and Scaling in Advertising06:09 The Importance of Organic Growth07:44 Building Trust Through Multi-Platform Engagement09:29 Meta vs. Google: Understanding Platform Differences11:41 Navigating Policy Violations in Advertising15:18 Exploring New Advertising Channels18:49 The Role of YouTube in Marketing Strategies21:19 Attribution Challenges in Advertising23:52 Testing and Experimentation in Campaigns25:30 Pamela's Journey with Agila Digital28:04 Creative Strategies in Advertising29:06 Final Thoughts and Advice

Market update for April 20, 2026. Check out the Public app for incredible investing tools and to support the show (LINK)Follow us on Instagram (@TheRundownDaily) for bonus content and instant reactions.In today's episode:The Strait of Hormuz is closed again after Iran reversed course over the weekend, sending oil prices higherMeta is reportedly preparing another major round of layoffsGoogle is in talks with Marvell to develop new AI chipsTopBuild shares jump after QXO announces a $17 billion acquisition dealAST SpaceMobile drops after Blue Origin places one of its satellites in the wrong orbitInspire Brands, may be heading back to the public markets with a potential $2 billion IPO

Google Partners with Utilities to Reduce Data Center Use During Peak Demand, a Meta AI Agent Grants Unauthorized Access in Internal Security Incident, and Perplexity’s Comet AI Browser Lands on iOS/iPadOS. MP3 Please SUBSCRIBE HERE for free or get DTNS Live ad-free. A special thanks to all our supporters–without you, none of this would beContinue reading "FBI Resumes Purchasing Americans’ Location Data, Sidestepping Warrants – DTH"

• Debate sobre si los videopodcasts se parecen a la televisión local y la idea de que las teles locales podrían contratar podcasters.• Reacciones y críticas al post publicado sobre televisión local y videopodcast.• Análisis del lanzamiento del Patreon de Carlo Padial y sus primeros resultados.• Qué significa realmente ser Google Partner y cómo funciona el negocio detrás.• Historia profesional buscando estudio para grabar un podcast de Blackie Books y la decisión de cancelar una grabación por motivos reputacionales.• Nuevos proyectos con Blackie Books relacionados con producción y ambientación sonora.• Actualización sobre Podtalks y la posible incorporación de un día dedicado a ficción sonora.• Análisis del canal Quickie y el salto de algunos podcasts al formato televisivo o videopodcast.• Reflexión sobre el impacto de cambiar de plataforma y la reacción del público en los comentarios.• Recuperación del concepto Follow Friday para recomendar podcasts y creadores.• Recomendación del podcast El Charco, centrado en temas medioambientales.• Actualización de próximos invitados en Quiero Ser Podcaster (Podimo, Captivate y Audioshoppers).Escúchalo en www.quieroserpodcaster.com/premium_____________________________________________Resérvame una asesoría en https://sunnepod.com/asesoria/Contrátame para trabajar contigo en la edición/ grabación/ producción de tu podcast https://sunnepod.com/ - https://nacionpodcast.com/Compra mi libro FAQ PODCAST http://www.quieroserpodcaster.com/libroÚnete a la comunidad Quiero Ser Podcaster PRO y aprovecha todas las ventajas http://www.quieroserpodcaster.com/premium______________________________________________ Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it?  If you've ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what's possible when strategy and execution align.  John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines.  His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is built on both deep technical expertise and a refreshingly human, boutique approach. John lives and breathes PPC, but what sets him apart is his ability to translate complexity into clarity. In this episode, John breaks down how to build smarter ad systems, navigate AI-driven changes, and use data to make confident marketing decisions—so you can scale sustainably. Building Effective Google Ads Campaigns Starts with Strategy Before a single ad runs, John emphasizes one crucial question: What does success look like? So many brands jump straight into campaign creation without defining the exact action they want a user to take.  Whether it's booking a call, filling out a form, or placing an order, the call to action must be clear, trackable, and front-and-center on the landing page. From there, it all comes down to relevance. Google search is built on demand, not interruption. That means your job is to align with the terms people are already searching for—balancing high-intent keywords with lower-cost, broader queries that reveal early interest.  And once ads are running, tracking becomes your lifeline: real data allows advertisers to cut waste, double down on what's working, and eventually leverage Google's AI-powered bidding strategies for even greater efficiency. How AI and New Algorithms Are Changing the Future of Advertising AI is dramatically reshaping how users search and how brands need to show up. Google's AI Overviews now dominate search results, and platforms like ChatGPT, Claude, and Perplexity are becoming discovery engines in their own right. For marketers, this means optimizing not only for Google but also for GEO: Generative Engine Optimization. John reveals a surprising insight: AI models pull heavily from third-party sources like Reddit, YouTube, Quora, and listicle-style articles. That means service providers and brands must think beyond traditional SEO and start contributing valuable content across these ecosystems. As John puts it, "AI is an incredible tool, but it's not a critical thinker." Without strong human guidance, automated systems can quickly misinterpret signals and overspend in the wrong places. Enjoy this episode with John Horn… Soundbytes 07:13 – 07:21 "Advertising is not a magic bullet. We're not going to just launch a campaign and suddenly you're printing money and life is amazing." 23:00 – 23:10 "Businesses are having to definitely think through, how do I make sure my business is coming up as a solution in those other platforms when people search there as opposed to Google." 30:41 –31:06 "So what would you suggest to service providers specifically to start ranking in the AI platforms?" "Start engaging on Reddit. When I say engaging, answering questions, commenting on posts, creating your own posts. And you have to be—you can't be too salesy. You have to bring legitimate value because people are very allergic on Reddit to too much of the salesy approach and things can go south quickly." Quotes "Advertising is not a magic bullet. There's risk involved, and every business is different." "You have to define what success looks like and the action you want people to take before you ever launch a campaign." "AI is a fantastic tool, but it's not a critical thinker. You have to pair it with human judgment." "You can't rely on AI to make all the right decisions. If you give it bad direction, it will spend a lot of your money very quickly." Links mentioned in this episode: From Our Guest Website: https://stubgroup.com/ LinkedIn Profile: https://www.linkedin.com/in/johnjhorn1/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Send us a textOn this episode of Connected Nation, we sit down with Google's Head of Global Quality and Commissioning to discuss how industry leaders are coming together to set standards for data center infrastructure.  Find out how your company can get involved and why setting a standard now is important for AI in the future. Related links:Google Gino Tozzi's Linkedin Telecommunications Industry Association (TIA) details data center quality management  

If your digital marketing isn't driving a clear ROI, you don't have a strategy—you have expensive noise. In this episode, Corey Morris, CEO of Voltage Digital Agency and author of The Digital Marketing Success Plan, joins David Hill to explain how to fix that fast. Episode Summary Digital marketing expert Corey Morris breaks down what every entrepreneur must know about data-driven marketing, ROI accountability, and how to adapt to the rise of AI. After 20 years in the field, Corey has seen too many brands waste money on tactics without strategy—and here, he lays out the blueprint to stop the bleeding. From understanding why most campaigns fail to mastering his START Process, Corey teaches how to align every click, ad, and piece of content with real business outcomes. He also explains how AI is disrupting SEO, search behavior, and ad targeting—and how smart entrepreneurs can turn that disruption into opportunity. In This Episode • How to tell if your marketing actually delivers ROI • Why most agencies sell tactics, not strategy • Corey's START Process for long-term digital success • How AI is reshaping SEO and Google search • The biggest opportunities and risks in AI marketing • When to walk away from a bad client or campaign Guest: Corey Morris Corey Morris is the President & CEO of Voltage Digital Agency, a Google Partner and author of The Digital Marketing Success Plan. He's contributed to Forbes, Search Engine Land, and Search Engine Journal, and speaks at major conferences across North America on SEO, AI, and marketing innovation. Connect with Corey Morris https://www.linkedin.com/in/coreymorris/ https://www.facebook.com/voltagekc Connect with David Hill: Website: https://www.davidhill.ai Facebook: https://www.facebook.com/davidihill/ LinkedIn: https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach TikTok: https://www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X (Twitter): https://twitter.com/davidihill Book a demo call for Ring Leader AI: 774-214-2076  If you got value from this episode, subscribe, like, and share to help more entrepreneurs master their marketing. Drop your biggest takeaway in the comments below. Listen to the full episode on all platforms: https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

Republican Gov. Glenn Youngkin announced that Google will partner with his administration to provide free and low-cost artificial intelligence certification courses to Virginians as part of his office's ongoing effort to connect citizens to new jobs amid changes to the state's economy. The partnership, which he has described as an AI career launchpad, will provide Google-sponsored AI training courses for up to 10,000 Virginians at any given time, officials said at Google's office in the northern part of the state. The training opportunities will be listed on a job website that Youngkin launched earlier this year, in response to significant layoffs of federal workers by the Trump administration, including many workers from Virginia. "All fields, all career movements somewhere along the way, are going to incorporate this next generation of technology," Youngkin said at the news conference. The initiative comes with unemployment rising in Virginia, which has roughly 20,400 continued unemployment claims, state Secretary of Labor George “Bryan” Slater said after the news conference. Roughly 2,800 people initially filed unemployment claims during the first week of July, which is about 6.1 percent higher than the previous week. The AI webpage will feature the free courses as well as some low-cost learning opportunities, ranging "from beginner-friendly courses on AI fundamentals and practical workplace applications of artificial intelligence to boot camps and degree programs offered by Virginia's leading-edge community colleges and universities," according to the governor's office. Nicole Overley, commissioner of Virginia Works, said businesses have told her office that AI proficiency has become increasingly necessary in their industries. She said the training would help Virginians become competitive in the job markets where these very businesses are hiring. Overley confirmed that the training courses won't cost taxpayers anything and are being donated by Google. Bronagh Friel, head of partnerships at Google, said she was proud of the collaboration with the state. "Google is committed to championing economic growth and opportunity in Virginia," she said. This article was provided by The Associated Press.

Black folks shouldn't have to "code switch" to get large language models to understand them, and this is why Howard University and Google have teamed on Project Elevate Black Voices.In this episode, we also discuss...The White House declaring war on "Woke AI" -- Read MoreOpen AI not caring about competition rules -- Read MoreMeta not signing the EU's voluntary AI code -- Read MoreUS courts being "frighteningly likely" to overlook AI errors -- Read MoreSupport The Tech Jawn by becoming a Patreon.You can watch The Tech Jawn on YouTube.

StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. I invest my time and energy into equipping our team to provide best-in-class service to our clients. https://stubgroup.com/ We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths. Team Building: I'm always on the lookout for stellar talent that will complement our team and strengthen our ability to serve our clients. Speaking: I've taught digital advertising classes to more than 100,000 students, and make frequent appearances on podcasts in the marketing and business space. Writing: I'm a published author and write about marketing for sites including Call Tracking Metrics, DataFeedWatch, Shopper Approved, Swydo, etc. I live and breathe PPC, and I could talk with you for hours about campaign types, bidding strategies, keyword structure, and so on, but what really excites me is figuring out how to use those technical abilities strategically for each client's unique scenario. That's especially true as Google, Facebook, Microsoft, Amazon, and the rest of the PPC channels automate more and more of the work that specialists, agencies, and in-house teams have traditionally done manually. Smart advertisers who understand when to trust automation and the best way to use automation to accomplish their unique goals are the advertisers who are going to win.

What topic would you like us to cover next?What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bruce Smith. He's the founder of Escherman, a CIPR Fellow, and Chair of the AI in PR panel, not to mention a certified Google Partner who's trained over 3,000 organisations. From global brands to government departments, he's helped them all wrap their heads around data, strategy and the tech shaping modern PR.We dive deep into the rapidly evolving world of AI for marketers with expert Andrew Bruce Smith, exploring how reasoning models, research capabilities, and AI avatars are transforming the marketing landscape at breathtaking speed.• Reasoning models like ChatGPT-4o spend more time thinking through complex problems, delivering better quality responses for marketing plans and strategy • Deep research functionality allows marketers to generate comprehensive market analyses in minutes that previously took weeks and cost thousands • Understanding when to use different AI models is crucial, reasoning models for complex tasks, standard models for simpler requests • AI avatars through tools like HeyGen and Syntesia can create promotional videos and may soon represent you in meetings • The rise of agentic AI allows for autonomous systems that can execute complex workflows with minimal human intervention • Marketers need to rethink where they add value as AI handles more tasks, potentially moving from time-based to value-based billing • AI isn't replacing jobs but tasks, freeing humans to focus on strategic thinking and creativityThe best place to find Andrew is on LinkedIn (there's only one Andrew Bruce Smith) or at his website escherman.com. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

On this episode of Mastering E-Commerce Marketing, host Eitan Koter sits down with John Horn, the CEO of StubGroup, a top 1% Google Partner agency known for helping brands turn struggling ad accounts into high-performing machines. John brings a direct, practical approach to paid media, focusing on what actually works and how to stop wasting budget.They cover why so many campaigns miss the mark early on, how to set up success before launching, and why measuring the right things matters more than ever. John also explains how PPC can be used to test product-market fit, how to catch tracking issues before they cost you, and where automation helps versus where it hurts.This is a helpful conversation for anyone who wants more from their ad spend and fewer headaches along the way.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: John Horn, CEO & Managing Partner at StubGroupJohn's LinkedIn: https://www.linkedin.com/in/johnjhorn1StubGroup: https://stubgroup.com/Takeaways:Integrity is crucial in agency-client relationships.Businesses often enter PPC with unrealistic expectations.Defining success metrics is essential for PPC campaigns.Tailoring strategies based on business stage is key.Conversion rate is a primary metric for success.Analyzing existing campaigns helps identify issues.PPC can be used for quick market research.Iterate campaigns based on data...

Send us a textThis episode of the Digital Marketing Mentor features Ameet Khabra, founder of Hopskip Media, who shares her unconventional journey from studying business administration to an unexpected stint in audio engineering, leading her to become a prominent figure in the PPC space. The conversation explores the importance of mentorship through nurturing community and personal passions, as well as dissects the role of AI and the value of asking the right questions. In this uplifting episode, Ameet's story serves as an inspiration for aspiring digital marketers, showcasing the power of curiosity, community, and confidence in navigating the complexities of the industry.Episode Highlights:Ameet shares her transition from business administration to marketing at Kwantlen Polytechnic University, where her exposure to email marketing and Google Ads sparked her interest in the field and her belief in the importance of curiosity and asking questions to unlock professional opportunities. She describes mentorship as a guiding relationship that fosters critical thinking and transparency, recounting experiences with mentors like Julie Friedman, Brian Smith, and Idras Fashan, to showcase how they've helped to broaden her perspective.  Ameet advocates for authenticity both in her personal relationships and her online presence, noting how her experience sharing personal stories and challenges has helped to position her as a reliable and relatable mentor and leader. Ameet and some of her latest research comparing human versus AI-generated copy reveals the significance of emotional context in effective marketing, advising caution regarding the implications of using AI in the advertising space. She encourages listeners to get involved in supportive online communities, crediting her early involvement in the Google Partner community for her proactive learning and networking opportunities. Episode Links: Follow Ameet on Social Media: Instagram: @adwordsgirlLinkedInFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

The Big Tech Gut Check is a super quick, weekly update on all things social media and Big Tech. Social Media & Big Tech highlights for this week: State of New Mexico Sues Snapchat for Failing to Protect Kids [New Yorker] Has social media fueled a teen suicide crisis? U.S. Surgeon General Recommends Social Media Warning Label (bill introduced in Congress) Roblox and Google Partner to Create a Weird Online Safety Game AAP Releases Glossary of Digital Media Platforms Check back on Fridays for everything that parents need to know about the platforms our children are spending hours on every day. --- Support this podcast: https://podcasters.spotify.com/pod/show/scrolling2death/support

In our latest episode of The Entrepreneurial You, we sit down with John Horn, the CEO of StubGroup, a leading digital advertising agency and Premier Google Partner. Recognized as one of the top 1% of Google Partners worldwide for performance and customer care, John has generated over half a billion dollars in revenue for clients across various industries. He shares his journey and offers invaluable insights into mastering digital advertising and customer care. Learn how StubGroup has successfully managed over 15,000 campaigns for more than 2,000 clients and discover strategies to enhance your digital marketing efforts. COMMUNITY CONNECTION: Brought to you by 5-Minute Book-Keeper. Today's feedback comes from Tachiada in the United States: "I'm so glad I came across this podcast. Fantastic information and interviews and wonderful voice. Definitely a must-listen for entrepreneurs!" ★★★★★ Thank you for the kind words! We invite everyone to share their reviews questions, and feedback. CONTACT JOHN: John Horn via  https://stubgroup.com/  LinkedIn: https://www.linkedin.com/in/johnjhorn1  TRENDING NOW: The Importance of Digital Advertising Digital advertising is more crucial than ever. According to Statista, digital ad spending worldwide is projected to reach $645 billion by 2024. The shift towards data-driven strategies and customer-centric approaches is reshaping the industry, highlighting the need for effective digital marketing strategies. If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit my website at henekawatkisporter.com⁠ for a free eBook on conducting podcast interviews like a pro. A special shout-out to Next Step Digital Solutions for their fantastic work on my website—check them out if you need a digital marketing boost! Affirm with me: I am a digital pioneer leveraging technology to create impactful and innovative marketing strategies

There's little that Pamela hasn't done yet at the age of 31. Just to mention a few accomplishments: She's been to 100 countries, bootstrapped and built a 6-figure agency with no entrepreneurial background, worked at Google, been featured multiple times in Forbes, got a Master's degree from Harvard Extension School, and climbed Mt. Kilimanjaro. Pamela heads Ajala Digital, a global marketing agency focused on adding value to competitive businesses with Google and Meta advertising. Before founding the company in early 2016, she worked at Google and in several other industries. Ajala Digital is a Google Partner, and she has helped 3,000+ companies grow with custom paid ads strategies. Pamela runs her company remotely with a worldwide team. Since 2018, she has taught Paid Ads and Digital Marketing at the Vienna University of Economics and Business for Bachelor's and Master's students. Since 2020, she also has taught Paid Ads and Brand Strategy courses at Hult International Business School in London, Boston, and Dubai. In 2018, she was honored as one of only two recipients of the Tony Elumelu Foundation Award for her mentoring engagement of entrepreneurs in Ghana and Nigeria. In 2017, Pamela was honored as one of Forbes 30 Under 30 list makers for Austria, Germany, and Switzerland.  Her insights have been featured in media outlets such as ABC News, Forbes, Yahoo, Mashable, MSNBC, the Washington Times, Google Startup Grind, and many more. Though she grew up in Austria as a monolingual, Pamela speaks English, Spanish, and Russian fluently, studied Mandarin in Austria and China, and dabbles in various other languages at her leisure. She considers herself a lifelong learner and has 3 university degrees.  Life is an amazing journey where your dreams life awaits once you have began thriving after trauma.  3 Top Tips - Whatever challenge you're experiencing, you have everything you need within you to overcome and solve it. - Your mind is primed to make you fearful and anxious, but it can be reprogrammed, so you experience more calm & happiness at any time. - 99% of fears are completely irrelevant and will never materialize. But, your brain will never not be afraid. However, you can also dictate what and how your brain thinks - with the right strategies (that don't cost anything). Social Media  https://www.hustlelesslivemore.com https://bit.ly/hllmcommunity https://www.linkedin.com/in/pamela-wagner/ https://www.instagram.com/pamelawagnerofficial/

Patrick is a digital marketing specialist with over a decade of experience, he has managed more than $1 million in ad spend, generating 79 million ad impressions and over 120,000 conversions and sales. His expertise includes designing landing and product pages, building complete lead generation systems, and managing PPC campaigns that drive significant profit for clients.    He is proud to be a Google Partner with multiple certifications and over 79 million ad impressions in my Google Manager account allowing for incredible insight into a number of industries. I have worked with a diverse range of companies, including Google, Arvato, Cardell Media, Communicate Marketing, Quantikal, Hireacamera, Wildcat Ink, Gofusing, and many others.    Patrick McKenna shared in this episode: How his dads business went under during the 2008 sub prime mortgage collapse, and how that led him to learning digital marketing The importance of re-marketing and how to advertise to people who have to opted in (by dealing with the objections they may have). Why your database is more valuable than your bank account How he learnt to generate profitable leads for his dad and other businesses How he is in a unique position to interpret what Google wants when they make changes to SEO and PPC rules What makes a good digital marketing campaign The importance of creating an emotion in your audience Emotion creates demand and makes a brand memorable What conversion attribution is and why it is important The principal of successful digital marketing and why it needs to be an ecosystem How google certificated him in their standards, so he knows their system on a very detailed basis The power of putting yourself in the shoes of your prospect Lead funnel - why you need to understand different levels of offers. Low commitment offer at the top of your funnel eg free offer and send people to these with Low cost ad campaigns on LinkedIn, etc Create a customer journey to get them to ascend through your funnel and offer them more valuable products and services. The importance of working hard and being honest as a way to create trust and referrals.  His Life-Changing Question:  “Are you bringing value?” And much more…    Resources Mentioned In The Show: www.canvasmarketingsolutions.com  patrick.mckenna@canvasmarketingsolutions.com If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

Founded in 2016, ZOMA specialises in cutting edge web design, content creation and digital marketing solutions; working across a range of industries including corporate, health and wellness, fashion, food and hospitality, tourism, sport and events, construction, property, agriculture, medical, and manufacturing. It is one of the leading Shopify partners and largest Wix partner in Ireland & UK; official Google Partner. ZOMA recently launched Munchd a new online food platform. Ronan recently spoke to David Kieran the Managing Director of ZOMA. David talks about his background, ZOMA, Covid, Munchd and more. Munchd is a new online food ordering platform, developed by Dundalk based ZOMA, that was built specifically to empower local restaurants and takeaways to maximise their profits, and ultimately offer more competitive prices to their customers. t is set to shake up the food industry with its game-changing 0% commission model and minimal 1.4% transaction rate on orders.

Founded in 2016, ZOMA specialises in cutting edge web design, content creation and digital marketing solutions; working across a range of industries including corporate, health and wellness, fashion, food and hospitality, tourism, sport and events, construction, property, agriculture, medical, and manufacturing. It is one of the leading Shopify partners and largest Wix partner in Ireland & UK; official Google Partner. ZOMA recently launched Munch a new online food platform. Ronan recently spoke to David Kieran the Managing Director of ZOMA. David talks about his background, ZOMA, Covid, Munchd and more. More about Munchd: Munchd is a new online food ordering platform, developed by Dundalk based ZOMA, that was built specifically to empower local restaurants and takeaways to maximise their profits, and ultimately offer more competitive prices to their customers. t is set to shake up the food industry with its game-changing 0% commission model and minimal 1.4% transaction rate on orders. See more stories here.

Organizations are currently facing a critical challenge in preparing for AI integration, as discussed in the podcast episode. A study has revealed that a staggering 92% of Windows machines in large organizations lack the necessary capabilities to effectively handle modern AI applications. This deficiency in AI readiness presents a significant obstacle for organizations seeking to leverage AI technologies to enhance their operations and maintain competitiveness in the digital landscape. There is a significant push for increased funding for the National Institute of Standards and Technology (NIST) to enhance AI safety oversight. Over 80 organizations, including leading AI companies, universities, and civil society groups such as Amazon, OpenAI, the ACLU, and MIT, are urging Congress to prioritize NIST's funding request of $47.7 million. This call for additional funding comes in response to years of funding challenges that have left NIST with limited resources and facilities, potentially jeopardizing its ability to oversee advanced AI systems effectively. Four things to know today00:00 As New Models Emerge, New Study Reveals 92% of Windows Machines in Large Organizations Are Not AI-Ready04:51 AI Leaders and Academics Push for Increased NIST Funding to Enhance AI Safety Oversight 07:10 Produce8 Introduces Advanced Work Analytics to Boost Efficiency in MSP Operations08:31 Google Partners with National Guard to Enhance Disaster Response with AI Technology Supported by:  https://atakama.com/mspradio/https://coreview.com/msp/   All our Sponsors:   https://businessof.tech/   Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessoftech.bsky.social

John Horn is the CEO of StubGroup, a digital advertising agency, and Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals, including eCommerce, B2B, B2C, local stores, and services. They have helped over 2,000 clients across 15k campaigns with their paid ads and suspension issues. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views. When he's not marketing, John loves spending time with his wife and two little boys and exploring the Texas countryside he calls home. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we explore the collaboration between Apple and Google to integrate Gemini AI onto iPhones, discussing the potential implications for user experience and AI accessibility. We delve into the details of this partnership and its significance in advancing AI technology in mobile devices. Invest in AI Box: https://Republic.com/ai-box Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ AI Facebook Community Learn more about AI in Music Learn more about AI Models

In this episode of Week in Edtech, Alex and Ben discuss:1. AIClaude 3 Opus by Anthropic Inside the Funding Frenzy at Anthropic, One of A.I.'s Hottest Start-UpsGoogle partners with Reddit in AI content licensing deal2. Big TechNvidia reaches $2T market capNvidia Hardware Is Eating the World"Don't Learn to Code, But Study This Instead..." says NVIDIA CEO Jensen HuangSpecial Guests:Kelly Sia, President of Curriculum AssociatesMalia Burns, CEO of OpenSeat, Faiza Jackson, Clinical Advisor of Open SeatErin Mayhood CEO of Mentor Collective

Today's episode of the Business of Tech covers a range of topics, including the impact of artificial intelligence on various industries, a fine imposed on Air Canada for chatbot misinformation, and security updates from ConnectWise.. The use of AI in federal weather forecasting is highlighted as a key development, showcasing how AI can enhance weather prediction models and improve forecasts.Four things to know today 00:00 Artificial Intelligence: A Catalyst for Change in Weather, Beauty, and Law Enforcement04:49 Air Canada Fined Over Chatbot Misinformation, Tribunal Highlights Digital Responsibility 06:22 1Password, Involta, SailPoint, and Google Partner changes08:35 ConnectWise Acts on Critical Security Flaws in ScreenConnect, Urges Immediate Patching   Supported by:  https://huntress.com/mspradio/    Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftech

My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies. With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Maxim Group. David's approach is methodical and grounded in extensive experience, contrasting with the often unrealistic promises of many marketing gurus.  His expertise reflects a unique blend of marketing, finance, and technology, coining the term "mar-fin-tech" to highlight the interdependence of these business functions. Academically, he is a Google Partner, Series 79 FINRA Registered Investment Banking Representative, Meta Marketing Partner, LinkedIn Marketing Certified, and holds 5 HubSpot Academy Certifications, among other achievements. Hands-on, David has managed significant ad campaigns, leveraging technology to measure real marketing ROI, and has consulted for various industries, including healthcare and financial services. Social and Website: Linkedin:https://www.linkedin.com/in/davidshapironyc/ Website: https://b2idigital.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

Welcome back to another insightful episode of The Savvy Scribe podcast. We've invited marketing expert Tracey Munn to share new SEO growth strategies and how to implement them to help your business succeed in marketing.Joining us today is Tracey Munn, an Australian marketing psychologist, award-winning Google Partner and digital marketing all-rounder specializing in brand growth strategy. She is based in Australia, but working with clients in the US.Implementing SEO Growth Strategies and More Key Takeaways:Cookie-cutter solutions often don't work in business, and understanding the business owner's personality, goals, and customer interactions is crucial for effective strategies.This conversation focuses on SEO growth strategies for podcasts, but many principles apply to other businesses as well.Keyword research is essential to understand what people are searching for related to your podcast. Use tools like Wordtracker for this purpose.Long-tail keywords can be valuable, but don't shy away from targeting high-volume keywords if they are relevant to your content.Transcripts of podcast episodes are essential for SEO and accessibility, helping Google index your content and catering to a broader audience.Having a website for your podcast is crucial for centralizing information, embedding episodes, and hosting transcripts.Episode titles and descriptions should include relevant keywords to improve search visibility on platforms like Spotify and iTunes.Social media plays a role in SEO as well, as it provides another platform for using keywords and increasing visibility.SEO is a long-term strategy, and measuring its effectiveness can be challenging due to the lack of centralized podcast analytics tools.While AI-generated content like Chat GPT can help generate ideas, it's essential to use it as a starting point and customize the content to maintain quality and authenticity.SEO practices evolve, and it's important to stay updated with industry trends aWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Dan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more.Dan also runs the Search. Click. Convert Bootcamp and the exclusive REI Marketing Mastery program, intensive online workshops where he personally helps a small group of investors automate their lead acquisition and dominate their local markets online. He's the voice behind the REI Marketing Nerds podcast - over 150 episodes strong with a 5-star rating on Apple Podcasts - and the AdWords Nerds YouTube Channel. You can find out more about him at AdWordsNerds.com.Main Points:So many marketing options, how does an investor know where to begin?Marketing is crucial for the success of any business endeavor, but few of us know much about marketing.  In a nutshell, what are the ABCs of marketing?What current trends affect real estate investors' efforts when marketing online?Why is online marketing so critical for investors right now?What mistakes do investors make when getting started with online marketing?What was your biggest marketing debacle, how did you deal with it, and what did you learn? Connect with Dan Barrett:danielbarrett@gmail.com

In this episode of Mastering Your Financial Life, Judy Heft interviews Robin Faller, Vice President of Digital Sales at Ferocious Media. Robin is experienced in website design, SEO, SEM, social media content and advertising, and much more in the realm of social media and the internet. Ferocious Media is a full service digital marketing agency, among the top 3% of Google Partners in the US. Their award-winning expert team is dedicated to their client's success in website design and development, search engine marketing & optimization, social media marketing, and branding through display and native advertising, audio streaming, video streaming ads including pre-roll and OTT/Connected TV. Tune into the episode to learn about: The differences between Search Engine Marketing and Search Engine Optimization What types of businesses and people you should hire to help you with Search Engine Marketing and Search Engine Optimization The anatomy of the search engine results page Why consistent blogging is an amazing tool for any business The importance and usefulness of a Google Business page What a business owner should consider when organizing their website Connect with and learn more about Robin Faller: Connect with Robin on LinkedIn: https://www.linkedin.com/in/robin-faller-1210a93/ Visit Ferocious Media's Website: https://ferociousmedia.com In each episode of Mastering Your Financial Life, Judy Heft interviews professionals who help others successfully manage their financial lives. Judy is a Financial and Lifestyle Concierge and Founder & CEO of Judith Heft & Associates. Connect with Judy Heft on LinkedIn: https://www.linkedin.com/in/judyheft/ Visit Judith Heft & Associates' Website: http://www.judithheft.com/ Subscribe to Mastering Your Financial Life on Apple podcast https://podcasts.apple.com/us/podcast/mastering-your-financial-life/id1628822980 Don't miss a video by subscribing to Judith Heft & Associates' YouTube Channel: https://www.youtube.com/channel/UCxnWUm35dJhmCX0XPX_eZhQ

Meg welcomes Miruna Sasu, President and CEO of COTA, an RWE service founded by doctors, engineers, and data scientists to create clarity from fragmented and often inaccessible real-world data to provide a comprehensive picture of cancer that can be used to advance carepaths and research.Meg and Miruna discuss utilizing patient-generated data, difficulties with EMR, the drug development and clinical trial processes, as well as ethical considerations and patient burden. Miruna reflects on her own personal experience with cancer diagnoses for both of her primary caregivers: her grandparents. She also shares her mentorship experience and provides advice to get involved and take control of your care as a patient.Further Reading: Antimicrobial Nectar Inhibits a Florally Transmitted Pathogen of a Wild Cucurbita Pepo Floral Transmission of Erwinia tracheiphila by cucumber beetles in a wild Cucurbita pepo Indirect costs of a nontarget pathogen mitigate the direct benefits of a virus-resistant transgene in wild Cucurbita COTA and Google Partner to Use Natural Language Processing to Harness Unstructured Data https://cotahealthcare.com/blog/ Episode Credits: The Game-Changing Women of Healthcare is a production of The Krinsky Company. Hosted by Meg Escobosa. Produced by Meg Escobosa, Calvin Marty, Chelsea Ho, Medina Sabic, and Wendy Nielsen.Edited, engineered, and mixed by Calvin Marty. All music composed and performed by Calvin Marty. ©2023 The Krinsky Company

Break free from traditional marketing methods and tap into the limitless power of digital platforms in this episode featuring Dan Barrett. Stay tuned as he provides techniques for boosting your website ranking and driving valuable leads in your real estate business. Prepare to transform your online presence into a roaring success story by diving in today!Key Takeaways to Listen forThe importance of marketing in the real estate business Why it's crucial to establish your online presence as a property investor SEO strategies to drive traffic and increase your website's ranking  Do's and don'ts for using SEO methods on your website Advantages of utilizing paid ads in digital marketing platforms Resources Mentioned in This EpisodeGoogle Business realtor.comUltimate Guide To PPC for Real Estate Investors WordPressCarrot Squarespace AhrefsSemrushFree Apartment Syndication Due Diligence Checklist for Passive InvestorAbout Dan BarrettDan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more. Dan also runs the Search. Click. Convert Bootcamp and the exclusive REI Marketing Mastery program, intensive online workshops where he personally helps a small group of investors automate their lead acquisition and dominate their local markets online. He's the voice behind the REI Marketing Nerds podcast - over 150 episodes strong with a 5-star rating on Apple Podcasts - and the AdWords Nerds YouTube Channel. Connect with Dan Website: AdWords NerdsPodcast: REI Marketing Nerds | Apple Podcast To Connect With Us Please visit our website: www.bonavestcapital.com, and please click here to leave a rating and review!SponsorsGrow Your Show, LLCThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams

The real estate industry is highly competitive, and investors face the challenge of standing out in a crowded market. With numerous options available, it can be overwhelming to pinpoint the best marketing method! Join JD and Melissa as they speak with Dan Barrett about PPC marketing. Whether you're a small startup or an established company, leveraging PPC can provide numerous benefits and drive tangible results! Stay tuned!   Here's what to expect on the podcast: What is the basic concept behind PPC marketing? How can PPC help real estate businesses generate immediate visibility and stand out in a competitive market? Why is PPC marketing often considered better than other marketing methods? How can you determine if a digital marketing agency is the right fit for you and your company? And much more! About Dan: Dan Barrett helps real estate investors get more leads and deals online. Dan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more.   Dan also runs the Search. Click. Convert Bootcamp and the exclusive REI Marketing Mastery program, intensive online workshops where he personally helps a small group of investors automate their lead acquisition and dominate their local markets online.   He's the voice behind the REI Marketing Nerds podcast - over 150 episodes strong with a 5-star rating on Apple Podcasts - and the AdWords Nerds YouTube Channel.    Connect with Dan Barrett! Website: https://adwordsnerds.com/ Podcast: https://podcasts.apple.com/us/podcast/rei-marketing-nerds/id1378467924   Connect with JD and Melissa! Website: https://therealestatejam.com/  Facebook: https://www.facebook.com/therealestatejam/  Instagram: https://www.instagram.com/therealestatejam/  YouTube: https://www.youtube.com/channel/UCa_CWAV1OvH81yp6fITB4lg Shorefront Investments: https://shorefront-investments.com/  Email: therealestatejam@gmail.com Set up a Call with JD: https://mailchi.mp/458f1b418e9e/invest-with-jd  

Alon Chen, the Co-Founder and Chief Executive Officer at Tastewise, joins Sima today to share his career journey and dive into what they are doing at Tastewise. Biography: Alon Chen is a Co-Founder and serves as Chief Executive Officer at Tastewise. He is the developer of an artificial intelligence-based food intelligence platform designed to assist food and beverage businesses and brands. The company's platform works with food brands, manufacturers, ingredient companies, and flavor houses, including Nestlé, PepsiCo, Givaudan, Campbell's, and Kraft Heinz, to enhance new product development, build marketing strategies, and accelerate sales in retail and restaurants, enabling restaurants, hospitality groups, and food brands to make smarter decisions for a healthy, sustainable, and delicious future. Alon's journey Alon was born and raised in Israel. He started his first business at fifteen, building and selling computers. His first real job was at Google, looking after the search quality for Hebrew and then working with their marketing team. He was the Founder of Google Partners, the Google partner program for their advertising business. He soon realized he loved working with technology and facing business and marketing challenges. So that is what he does today with Tastewise. People Alon can program, develop code, and write code. But he prefers working with people. Technology Alon is passionate about technology! Current developments with AI keep him awake all night long, thinking of ways to use AI to improve the food system. What is Tastewise? Alon founded Tastewise in 2018. It is an enterprise solution to help the world's largest food brands digitize and transform their slow and tedious methods of understanding consumers and their consumption preferences and become more efficient with their product innovation lines. So Tastewise is essentially a data platform that collects data points from every single food delivery app and recipe app across the web to allow organizations to find out what consumers eat and drink, to help them move their new product launches from a 90% failure rate to a 100% success rate. Alon's idea for Tastewise Alon's idea for Tastewise started with his family members sending messages to his mom each week on their family Whatsapp group, telling her about their constantly-changing dietary preferences for their Shabbat dinners on Friday nights so that she did not have to prepare dishes no one would eat. He realized that the same thing was happening in the food industry too, with people's diets changing constantly. The food industry is slow to adapt and change, so he saw a great business opportunity to help brands understand the trends related to consumers' constantly changing food preferences and get to know which dishes consumers are making with the products they buy. The most difficult part The most difficult part of Alon's work is applying artificial intelligence to the subtle nuances of a given situation to get to know what consumers actually want. The technology One part of Tastewise's technology involves collecting vast amounts of data. Another is making sense of all the data. The last part is visualizing and conveying the findings to users and helping organizations move in the right direction.  The biggest challenge The biggest challenge to getting more acceptance, acceleration, and use of their new methodology has been explaining to end users why their data set is the right one. Service Tastewise is here to change the industry. So they do whatever it takes to drive value and help their customers.  Links: Email me your thoughts Sima@Infinity-2.com LinkedIn Twitter Infinity-2.com Tastewise Alon Chen on LinkedIn

Dan Barrett is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more. He's the voice behind the REI Marketing Nerds podcast - over 150 episodes strong with a 5-star rating on Apple Podcasts - and the AdWords Nerds YouTube Channel. We talked to Dan about effective keyword strategies for investors, finding off market deals with Google Ads, and his company AdWords Nerds.   Click here to join me and other top real estate investors for the Midwest Real Estate Networking Summit!   Opening Segment  Daniel talks about his background;  He talks about how his company AdWords Nerds was born;    Google Ads and Effective Keyword Strategies [06:19] Real estate marketing before and now; [16:54] How investors can use keywords efficiently; [21:14] How investors should approach their budget for Google Ads; [27:20] Various resources that will help investors with Google Ads.   Announcement: Download Our Sample Deal and Join Our Mailing List   [29:10] Round of Insights Apparent Failure: Not spending enough time defining what his company's value and culture should be Digital Resource: Zapier Most Recommended Book: The Master and His Emmisary Daily Habit: Journaling #1 Insight for Winning with Google Ads: You've got to be comfortable with volatility. Best Place to Grab a Bite in Connecticut: Song   Contact Dan: To learn more go to adwordsnerds.com. Click here to listen to the REI Marketing Nerds Podcast. You can download the Ultimate Guide To PPC for Real Estate Investors (2023) for free by clicking here. and also don't forget to subscribe to Dan's Youtube Channel.   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Prosperous I.M. Inc, Eddy Hill.As the CEO and founder of Prosperous Internet Marketing, Inc., Eddy Hill is an expert in helping businesses achieve their marketing goals. With years of experience in the digital marketing industry, Eddy and his team have helped countless companies achieve their marketing goals and success. Eddy has also developed a trademarked program called the P.R.O.S.P.E.R. Formula, which has proven to increase prospects, sales, and retention for tens of thousands of small businesses and entrepreneurs. This program is a step-by-step guide to setting up systems to help businesses double their net bottom line.When you connect with Eddy, you'll have access to his wealth of knowledge and experience in entrepreneurship, digital marketing, and business growth. His proven strategies can help you improve your digital marketing efforts and achieve measurable results, leading to increased traffic, more leads, and higher sales for your business. Connecting with Eddy means you'll have personalized advice and support from an expert. Whether you're looking to improve your online presence, increase your social media following, or boost your website traffic, Eddy and his team can provide the tools and guidance you need to succeed.About Eddy Hill: Eddy is a number one international Amazon Best Selling author, he's the C.E.O./Founder of Prosperous Internet Marketing, Inc. and has been featured on ABC, NBC, CBS, FOX and dozens of radio stations, other publications, podcasts and media. Eddy has spoken to and taught tens of thousands of small business owners and entrepreneurs how to massively grow their businesses. He won the prestigious "Speaker of the Year" Award twice from the International Awards and Personalization Association. Through his registered trademarked P.R.O.S.P.E.R. Formula program, Eddy helps his clients set up specific systems to dramatically increase prospects, increase closing ratio, increase order average, increase sales frequency, increase productivity, decrease expenses and increase retention. The result will double your net bottom line guaranteed! Eddy's first book, Prosperous Christian, The 10 Commandments of Godly Prosperity, was not only number #1 in Christian Living in the USA, but also #1 for Professional Growth, #1 in Personal Growth, and #1 in Entrepreneurship in the US, Canada AND Mexico! Eddy is truly passionate about helping small business owners, and entrepreneurs prosper.About Prosperous I.M. Inc: As a full-service digital marketing agency and certified Google Partner, Prosperous I.M. Inc is based in Pensacola, FL, and has experienced tremendous growth, with a 500% increase in the past year. The agency is focused on helping its client partners prosper with their online marketing strategies across the US and Canada.Prosperous I.M. Inc's philosophy is centered around delivering client results. This means the agency focuses on achieving measurable outcomes that positively impact the client's bottom line. This approach can include services such as SEO, Pay Per Click (PPC) advertising, social media marketing, and reputation management. The agency's goal is to help clients stand out in the crowded online marketplace and improve their digital presence, which can lead to increased traffic, more leads, and higher sales. By partnering with Prosperous I.M. Inc, businesses can benefit from the expertise of a team of digital marketing professionals who stay up-to-date with the latest industry trends and best practices. Prosperous I.M. Inc's commitment to delivering results for clients makes them a valuable partner...

Google can do so much more for you than just Gmail. In this episode, Monica is joined by Travis Schumacher, Google Partner (and Monica’s brother) to talk about all things Google Workspace. This paid version of Google provides your company or organization with powerful tools to keep your business running efficiently, so you can focus less on how to send a document back and forth and more on the important stuff. Timestamps Introducing Travis, Tranquility Internet and Google Workspace - 1:17 What is Google Workspace? What can you do with it? - 3:19 What is the difference between free Gmail and Google Workspace? - 6:30 Is there a discount for nonprofits to use Google Workspace? - 12:13 How do you transfer your existing things to Google Workspace? - 15:43 Can you migrate information to Google Workspace, or should you hire someone? - 21:51 How do you find someone to help with Google Workspace? - 24:29 What is the role of a Google Partner? - 25:54 How much does hiring a Google Partner cost? - 28:38 What else should you know about Google Workspace? - 32:10 How do you contact Travis? - 34:16 For a full transcript, visit: https://mayecreate.com/blog/all-about-google-workspace-with-guest-travis-schumacher/

Dan Barrett helps real estate investors get more leads and deals online. Dan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more. Dan also runs the Search. Click. Convert Bootcamp and the exclusive REI Marketing Mastery program, intensive online workshops where he personally helps a small group of investors automate their lead acquisition and dominate their local markets online. You can find out more about him at AdWordsNerds.com

Dan Barrett helps real estate investors get more leads and deals online.Dan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more.Dan also runs the Search. Click. Convert Bootcamp and the exclusive REI Marketing Mastery program, intensive online workshops where he personally helps a small group of investors automate their lead acquisition and dominate their local markets online.You can find out more about him at AdWordsNerds.comLIKE • SHARE • JOIN • REVIEWWebsiteJoin the REI Mastermind Network on Locals!Apple PodcastsGoogle PodcastsYouTubeSpotifyStitcherDeezerFacebookTwitterInstagramSUPPORT THE SHOW!Self Managing Your Rental Properties? Get 6 months of RentRedi for $1! Click this link!Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermindGet $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumoGet $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Justin Golden is the founder of That PPC Guy, a Google Partner managing over $300K per month in ad spend for clients across the US. They utilize Search, Shopping, Display, and YouTube advertising for their clients. Before starting his own business, Justin managed $2MM in annual ad spend as a Digital Marketing Director at the corporate level and also worked as a paid media specialist at a marketing agency, both in Houston, TX. He took lessons from both experiences, combined them with his ideas and energy, and built That PPC Guy. Justin's business is a "lifestyle business," designed to accommodate and fund his passions and interests.Visit Justin's website at ThatPPCGuy.com.Justin lives on 4 acres in beautiful Stilwell, KS with his wife and three kids. Justin and his family love to travel and as a family they've visited 35 states and 16 National Parks in their RV. When Justin's isn't traveling or working he's playing with his motorcycle or classic Mustang in the garage.

Social media platforms have taken our lives by storm. They have become a part of our everyday life, letting people connect and interact with others in just a matter of a tip from your fingers. This reality makes social media platform a powerful tool for many things including business. So, among all social media platforms, where should you be putting your ads on?In the last episode of this three-part series with Dan Berrett of AdWords Nerds, he elaborates on some social media platforms and how to effectively use them for your business's advantage. He differentiates Google ads from Facebook ads, details what Facebook targets, and even speaks about Tik Tok and why it could be considered the dark horse of social media marketing. Tune in now!Key Points From This Episode: What's the top social media platform to place your ads aside from Google Ads?Social media channels operate in different ways and at different times.AdWords Nerds originally started putting ads on Facebook but the revenue now has changed.Facebook is targeting broad geographical areas.Why Tik Tok is the dark horse of online advertising?How can you use Tik Tok to your advantage?How do you avoid having a lost cause in online marketing?How do you do follow-ups?Dan emphasizes that consistency matters.What metrics does Dan track personally or professionally?How does Dan like to give back?Tweetables:“And all of these (social media) channels operate pretty differently. And they also operate differently over time.”“Facebook today is not the Facebook of two years ago.”One of the things that I always tell people to be very careful of, is you have to make sure that the information you're using to make decisions about your marketing is current."“The thing I want people to remember is all of these systems, every market you're going to be in, every ad channel, every tactic, every strategy, every hack, they exist in time. And all of these systems change over time and change quite wildly over time. So you got to make sure you are connected to the reality on the ground.”“If you aren't answering new leads, you immediately get kicked old leads and start following up with them. And they do that forever until you you get taken off their database.”Links Mentioned in Today's Episode:AdWord Nerds websiteWS1485: Why I Gave Up Teaching To Focus on REI Marketing | Dan BarrettWS1486: How To Execute An Effective RE Ad Campaign | Dan BarrettAbout Dan BarrettDan Barrett helps real estate investors get more leads and deals online.Dan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot,  and more.Dan also runs the exclusive REI Lead Gen Mentorship Group, an intensive online workshop where he personally helps a small group of investors automate their lead acquisition processes and dominate their local markets online.You can find out more about him at AdWordsNerds.com.

Most if not all real estate entrepreneurs rely on an effective advertising campaign to attract investors. So, how do you execute an effective real estate ad campaign? What metrics do you need to track to monitor its effectiveness?In the second episode of this three-part series with Dan Barrett of AdWords Nerds, he elaborates on what an effective ad campaign is and looks like. Dan also discusses the difference between top and bottom funnel, the role of keywords in your campaign, and how numbers can help find the weakest link in the business process. He then discusses the expenses to expect when running a campaign as well as how to make it stand out from the rest. Enjoy our #TechandTacticsTuesday episode!Key Points From This Episode: Why is it important to have a sense of what kind of audience you want to reach out to?What does it mean when you say top funnel and button funnel in online marketing?What is the Theory of Constraints?Why do you need to find that one thing that hindrances your success and fix it?How can numbers shape and help real estate investors find the weakest link in the business process?What is an ad campaign?Dan describes Google Ads as an auction.What should one expect in terms of expenses using AdWords?Why do you need to consider the size of your market when thinking about your ad campaign?How to make sure that your ad campaign stands out from the rest?Tweetables:“If you back up and you say, "Okay, my real estate investing business is a system, it is a series of interconnected pieces." And those pieces interact with each other, right? Like my marketing funnel interacts with my acquisitions person, my acquisition person, and how they close interacts with my CRM, which interacts with how much money I get in my checking account when I close on a deal, right? These are all interacting pieces.”“You could spend all your time making every other link in the chain stronger, it doesn't make the chain any better. You have to make the weakest link stronger, and sort of back this up and say, ‘Okay, let's bring this down to Earth and talk about marketing.'”“The more specific the keywords you put in, the fewer the amount of people you are going to get in front of and the more focused those people are going to be.”“The number one rule of being successful in the market is don't lose money and stay in the market.”Links Mentioned in Today's Episode:AdWord Nerds websiteWS1485: Why I Gave Up Teaching To Focus on REI Marketing | Dan BarrettAbout Dan BarrettDan Barrett helps real estate investors get more leads and deals online.Dan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot,  and more.Dan also runs the exclusive REI Lead Gen Mentorship Group, an intensive online workshop where he personally helps a small group of investors automate their lead acquisition processes and dominate their local markets online.You can find out more about him at AdWordsNerds.com.

One of the major reasons real estate entrepreneurs are tapping the digital world is because they are trying to find more investors. Getting in front of the investors, whether promoting a deal, a podcast, or the brand one way or the other, can spell a big difference in the growth of the business. So, what's the most effective way to do this but through online marketing?In the first episode of this three-part series with Dan Berrett of AdWords Nerds, he talks about how real estate investors can leverage Google ads to earn more. He also tells us why he left teaching to focus on real estate online marketing, why does Google Ads remain the single most profitable channel for most real estate professionals, and why he prefers it over Facebook Ads. Click the play button now to start learning about Google Ads and online marketing!Key Points From This Episode: Dan talks about his career journey before he became the CEO of the online marketing company, AdWords Nerds.Dan shares he studied history and originally planned to become a teacher.Why did Dan decide to focus on doing online marketing for real estate investors?What is AdWords and why should real estate operators, syndicators, and investors need to know about it?Why does Google Ads remain the single most profitable channel for most real estate professionals?How do keywords play a role in online marketing?Why does Dan prefer Google ads over Facebook ads?Dan differentiates how a commercial real estate investor might use AdWords compare to a single-family operator.Tweetables:“I knew in that process that I wanted to focus like I wanted a narrow focus. I wanted to be the best in the world at something and I like to think of myself as fairly self-aware.”“Google AdWords, also known as Google ads, I think actually, the technical term is now Google ads, right? Is Google's ad platform. Right? So if you are paying to generate impressions, which are views on ads, you're paying to generate clicks, you are paying to generate leads, either inside Google search on the YouTube advertising platform, if you are running ads on any number of third-party websites, like espn.com, or cnn.com, or The New York Times or whatever they're run Google ads, you are advertising on the Google ad platform. And for me, Google ads is probably the single most critical paid acquisition channel that you can run.”“Google ads, particularly search ads tend to close more often, they tend to close more quickly, they tend to be easier to reach, it is just a profoundly powerful channel for reaching people who are ready to go.”“Google as an ad platform occupies this really critical role for most real estate businesses, especially real estate investors. That's what makes it so special.”About Dan BarrettDan Barrett helps real estate investors get more leads and deals online.Dan is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot,  and more.Dan also runs the exclusive REI Lead Gen Mentorship Group, an intensive online workshop where he personally helps a small group of investors automate their lead acquisition processes and dominate their local markets online.You can find out more about him at AdWordsNerds.com.

A wise man once said, “until you make a sale, you are not in business.” In our business we can't sell until we buy and in order to get buyers we have to do some selling. One of the best ways to generate leads for your real estate business is about to rise up and tap you on the shoulder. Dan Barrett is joining us in a moment. He is Head Nerd at AdWords Nerds, the world's largest Google Partner agency working only with real estate investors. He's managed over 5 million dollars a year in client ad spend, found hundreds of real estate deals online for his clients, and been behind extensive industry experimentation and original research. He's worked with investors and companies like Joe McCall, Alex Joungblood, Tom Krol, 1-800-Fair-Offer, Investor Carrot, and more. Dan also runs the Search. Click. Convert Bootcamp and the exclusive REI Marketing Mastery program, intensive online workshops where he personally helps a small group of investors automate their lead acquisition and dominate their local markets online. He's the voice behind the REI Marketing Nerds podcast - over 150 episodes strong with a 5-star rating on Apple Podcasts - and the AdWords Nerds YouTube Channel. You can find out more about him at AdWordsNerds.com

This episode is sponsored by ZenGo.The most valuable crypto stories for Tuesday, Oct. 11, 2022.Google will start accepting crypto payments for cloud services early next year. The tech giant said it will receive crypto payment via an integration with crypto exchange Coinbase. Plus, the state of the NFT market as CNN is "saying goodbye" to its Web3 project Vault.See also: Google Partners With Coinbase to Accept Crypto Payments for Cloud ServicesBlock Subsidiary Spiral, Mining Tech Firm Braiins Spearhead Push for Bitcoin Mining Upgrades-This episode has been edited by Nia Freeman.. Our executive producer is Jared Schwartz. Our theme song is “Neon Beach.”ZenGo crypto wallet is an on-chain crypto wallet with no private key vulnerability, leveraging advanced cryptography called MPC. Get started at ZenGo.com/HASH and use code HASH to get $20 back on your first purchase of $200 or more. Terms and conditions apply. See site for details.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Massey joins this episode for a unique conversation, given his role leading ecosystem strategy at Google and now leading ISV strategy at a top Google Partner, SADA. In this episode, you'll learn how SADA taps into the power of Ecosystems to drive their greatest results.