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Jane Wesman is the creative force behind the public relations agency that bears her name. An expert in book marketing and publicity, she is the author of Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success, which has been called "a clear and concise blueprint for the tasks of operating a business" by The New York Times. Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes.Her articles on marketing and entrepreneurship have appeared in such media outlets as CEO World, American Bookseller, Inc., and entrepreneur.com. Wesman served as President of the New York City chapter of the National Association of Women Business Owners for four years and is currently on the board of the Women's Media Group. Her videos about book publicity and marketing can be viewed on YouTube at Book Marketing Pro.Jane and I discuss:The top challenges faced by corporate refugees transitioning into entrepreneurship [02:33]How to clearly define your service offerings [04:13]The importance of finding and understanding your niche [04:54]Strategies for building a targeted marketing plan [08:38]The role of cash flow in sustaining your business [10:04]Creative ways to structure your service offerings [12:20]The impact of AI on consulting practices [15:30]The value of community support for entrepreneurs [20:01]Learn more about Jane at https://www.wesmanpr.com.Thank you to our sponsor:The Smashing the Plateau CommunityDon't miss out! Subscribe now for insider tips and expert strategies from our podcast—your ticket to success is just one click away!
03-03-2025 Jane Wesman Learn more about the interview and get additional links here: https://usabusinessradio.com/publicist-write-a-book-grow-your-business/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ
If you're a woman who's just entering the workforce, you will find a myriad of obstacles standing in your way to success. Learn how to speak up for yourself especially in a male-dominant environment. Join Rosie Zilinskas as she talks to Jane Wesman about what holds women back in progressing in their business. Jane is an entrepreneur, marketing expert, and mentor. She is the President of Jane Wesman Public Relations. When things get too hectic, learn how to break things down and surround yourself with the right people. Remember, you can't do it all alone. Tune in and be inspired to build your own community today!
Jane Wesman is an entrepreneur, marketing expert, and mentor. President of Jane Wesman Public Relations, based in New York City, Jane is one of the country's top book publicists with an impressive record of creating national bestsellers, particularly in the areas of leadership, management, and personal growth. She has worked with such business thought-leaders as Charles Schwab, Stephen Covey, Peter Drucker, Marcus Buckingham, and Keith Ferazzi. We discuss: Major challenges for consultants who want to publish a book [03:19] When is a good time for publishing a book [06:30] Why a book can be beneficial for you and your business [08:53] A process that will help ensure success of a book [10:19] Types of investment options for getting your book effectively marketed [13:58] How to find a good team when writing your first book [20:40] What makes book publishing a long journey [22:35] Jane's own book, Dive Right In – The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success, was one of the first to offer concrete advice to help women launch and grow their businesses. She has lectured and written on the topics of leadership and business for many organizations and media outlets. Jane served as president of the New York City chapter of the National Association of Women Business Owners for four years. She currently sits on the boards of two non-profit organizations: ArtSail and the Women's Media Group, plus she provides funding for an internship program at Simmons University to help students kick-start their careers. Learn more about Jane at http://www.wesmanpr.com/ (www.wesmanpr.com) and https://www.youtube.com/channel/UCIYSulF8UzOODPPR3_lagBA (YouTube).
For 4 years Jane Wesman was the president of the National Association of Women Business Owners. She's written her own business start-up guide, Dive Right In – The Sharks Won't Bite, and she strives to help others bring their ideas to success....
For 4 years Jane Wesman was the president of the National Association of Women Business Owners. She's written her own business start-up guide, Dive Right In – The Sharks Won't Bite, and she strives to help others bring their ideas to success. • Dos & Don'ts of building a successful business. • Be selective in the organizations you join. • Networking alone isn't good enough. • You have got to delegate. Can't stay in your office and spin your wheels. • The right time to write a book. • Have a team, build a team, don't do anything by yourself. • Ingredients for a simple written business plan. TIME-STAMPED SHOW NOTES: [3:26] Stick to your points. [8:14] Have a team. [12:49] Launch a business.
Jane Wesman has been in the business since 1980. Since then, she has been taught a lot of life lessons, one being the importance of talking and learning from others. Jane sits on the board of several non-profit organizations, and this allows her to not only give her knowledge but gain knowledge as well. • You can't grow alone. • How she became the longest-running president of the National Association of Women Business Owners. • You need to give back – it keeps you fresh. • Making money by accident. TIME-STAMPED SHOW NOTES: [3:49] Paying it forward. [8:26] New Challenges [12:35] One of the biggest problems entrepreneurs make.
The key to winning in your career is to make sure you do something you are good at. Jane Wesman is one of the top experts in the country on book publicity. She found her niche and has excelled for years in an extremely competitive industry. For example, she's publicized books for Peter Drucker, Charles Schwab, and many others. She even has her own book, Dive Right In – The Sharks Won't Bite. • Started in 1980 • Do things you are good at. • 1st entrepreneur idea at 5 years old. • She has always wanted to be independent. • Find a need. – Figure out what the market is like. – What they want. • Thinking from outside in – What do people want. • How to launch out from working for a big company. • Find clients before you leave the mothership. TIME-STAMPED SHOW NOTES: [3:00] Always going for it attitude. [9:59] Mentoring startups. [13:09] Learn from the good & the bad.
When Larry wrote his book Serial Winner, he sought out the best person to help him get it in the hands of consumers. That's where the founder and president of Jane Wesman Public Relations came in. She is one of the country's top experts on book publicity as well as one of the most knowledgable, successful, and influential leaders in the marketplace. She's helped to bring Larry's book and many others up to best seller status. • Growing up organized. • Set priorities – What's important to you. Then focus on those. • Always working on systems. • Pros to always have systems. • Winning – What it takes: 1. Commitment 2. Discipline 3. Proactive •Break things down into little pieces. •Ill warning. TIME-STAMPED SHOW NOTES: [3:11] Enjoy being around people. [9:25] They'll adjust. [10:05] What's a professional?
On the show is Jane Wesman, the Head of https://www.wesmanpr.com/ (Jane Wesman Public Relations) and author of the book Dive Right- The Sharks Won't Bite. Jane creates high impact book publicity campaigns. She's been in business for 30 years and has worked with many top authors such as Peter Drucker, Charles Schwab, and Stephen Covey. Her company can create a professional public relation within any budget that works best for you.
Are You Making These 3 Common Rookie Mistakes In Your Business? Lessons from the entrepreneurial trenches with Jane Wesman, Author of "Dive Right In — The Sharks Won’t Bite" and President of Wesman Public Relations.
Jane Wesman is a president of Jane Wesman Public Relations, Inc. a consulting firm that serves the book publishing industry and has worked with some of the world’s top business leaders. We discuss: From employment to entrepreneurship [2:56] Why being passionate about your business is not enough to get you going [5:05] How commitment to business has changed over the last 30 years [7:00] Pushed out at age 50: Celebrate and know yourself [8:56] When it is the right time to join a mastermind group [12:02] How new entrepreneurs can[not] accelerate the sales process [14:23] An inspiring example of supporting women entrepreneurs [17:47] Why you should sit down and write a business blueprint [18:47] She is also the author of Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success, which is called "a clear and concise blueprint for the tasks of operating a business" by The New York Times. Jane served as president of the New York City chapter of the National Association of Women Business Owners for four years and was named a Woman of Influence by the New York Business Journal. Her articles have appeared in entrepreneur.com and other business websites and magazines. A graduate of Simmons University, Jane is currently writing her second book of advice for entrepreneurs. Learn more about Jane at Facebook (https://www.facebook.com/wesmanpr/) . Brief Description of Gift Win an autographed copy of Jane’s book Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success URL for Free Gift Send a message to David via https://smashingtheplateau.com/contact/ (https://smashingtheplateau.com/contact/) Thank You to Our Sponsor: KazSource Build connections with your audience through amazing content marketing www.KazCM.com (http://www.kazcm.com/)
In this last segment with Jane Wesman and Ingrid Vanderveldt, Wesman breaks down how female entrepreneurs can create a system that allows them to get their money upfront and consistently. Towards the end of the session, Wesman answers rapid fire questions to allow you to get to know her better personally. For more information about Jane, visit www.wesmanpr.com. To get connected to Empowering Women by 2020 (EBW2020) visitwww.ebw2020.com.
Let's talk about money. Women entrepreneurs are often said to not charge enough or ask for more in their business and in episode four, host Ingrid Vanderveldt and Jane Wesman of Jane Wesman Public Relations Inc., discuss tips on how women can build profitable businesses and personal wealth. Throughout the episode, Wesman helps us understand the true cost it takes to deliver services, how to assess your competition's pricing strategy, and why you should not shy away from the bottom line of making profit. For more information about Jane, visit www.wesmanpr.com. To get connected to Empowering Women by 2020 (EBW2020) visitwww.ebw2020.com.
In segment three of ONE Podcast's five-part interview series with Jane Wesman, Wesman dives deep into defining successful leadership. Wesman believes leaders must be connected to their true goals and values so they can articulate them. Leaders who are in tune with one self possess the ability to entice others (i.e. employees) to follow through their vision — if you can't show people where they are going, how can they follow you? For more information about Jane, visit www.wesmanpr.com. To get connected to Empowering Women by 2020 (EBW2020) visitwww.ebw2020.com.
Studies show that 90% of women don't start, grow, or scale a business because of a lack of confidence. In this second segment of the ONE Podcast's five-part interview series with Jane Wesman, she discusses how high and low confidence has played a role in her career with host Ingrid Vanderveldt. Wesman breaks down how to overcome negative chatter, reframe your thoughts, why you should learn how to use obstacles as a lesson for moving forward. For more information about Jane, visit www.wesmanpr.com. To get connected to Empowering Women by 2020 (EBW2020) visitwww.ebw2020.com.
Ingrid Vanderveldt interviews Jane Wesman of Jane Wesman Public Relations, a PR agency that provides high impact book publicity and marketing for authors and publishers. During this segment of our five-part series Jane unlocks how to build your business reputation with discipline and strategy, how to get connected to your values and put on your “champion” mindset, and how gain the confidence to get in touch with who you truly are. For more information about Jane, visit www.wesmanpr.com. To get connected to Empowering Women by 2020 (EBW2020) visit www.ebw2020.com.
Listen to the Episode Below: Are You Really Ready for Longer-Term Clients? As a veteran in the book publicity and marketing industry, Jane Wesman knows that some projects can't be “built in a day” and need longer-term dedication. In this interview, we explore what you need to know about your team and your finances to ... Read More The post Are You Really Ready for Longer-term Clients? appeared first on Business Exponential.
Listen to the Episode Below: Are You Really Ready for Longer-Term Clients? As a veteran in the book publicity and marketing industry, Jane Wesman knows that some projects can’t be “built in a day” and need longer-term dedication. In this interview, we explore what you need to know about your team and your finances to ... Read More The post Are You Really Ready for Longer-term Clients? appeared first on Business Exponential.
The buzz: Get smart. If you're a woman entrepreneur – or hope to be soon – you're in the fastest growing U.S. business owner segment. What lessons can you learn from women-owned businesses that soared and/or hiccupped in 2015? What business opportunities and pitfalls can you expect in 2016? The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “Ideas are easy. Implementation is hard. (Guy Kawasaki). Linda A. Hamilton, CPA: “My day should end when I am tired not when I amLLdone. I am never done. There is always more to be done, more that should be done, always more that can be done” (Andy Grove). Deanna Kory, The Corcoran Group: “To do a common thing uncommonly well brings success” (Henry J. Heinz). Sandi Webster, Consultants 2 Go, LLC: “Sometimes it only takes someone saying just the right thing, at just the right moment, to change a person's life forever” (Kevin Spacey). Join us for Success Secrets for Entrepreneurial Women Part 3: Looking Back and Ahead.
The buzz: Get smart. If you're a woman entrepreneur – or hope to be soon – you're in the fastest growing U.S. business owner segment. What lessons can you learn from women-owned businesses that soared and/or hiccupped in 2015? What business opportunities and pitfalls can you expect in 2016? The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “Ideas are easy. Implementation is hard. (Guy Kawasaki). Linda A. Hamilton, CPA: “My day should end when I am tired not when I amLLdone. I am never done. There is always more to be done, more that should be done, always more that can be done” (Andy Grove). Deanna Kory, The Corcoran Group: “To do a common thing uncommonly well brings success” (Henry J. Heinz). Sandi Webster, Consultants 2 Go, LLC: “Sometimes it only takes someone saying just the right thing, at just the right moment, to change a person's life forever” (Kevin Spacey). Join us for Success Secrets for Entrepreneurial Women Part 3: Looking Back and Ahead.
The buzz: The Future! If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. Over the course of three weeks – Dec 2, 9, and 16 – we'll bring you predictions from more than 45 thought leaders – covering the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2016 Predictions – Part 2 live! Featured guests: Brian Kilcourse, RSR Research; Robin Saitz, Brainshark; Dr. Steven Hunt, SAP; Jane Wesman, Jane Wesman PR; Benjamin Robbins, Palador; Joseph Miles, SAP; Hugh McCullen, Axxiome; Andrea France, Capgemini; Prashant Kulkani, TechMahindra; Kevin Wheeler, Futurist; Julia Goga-Cooke, G Consultancy; John Evarts, Mediafly; Jeff Hattendorf, Macrospect; Jack Schmidt, SAP; Owen Pettiford, CompriseIT; Nina Kaufman, Esq., AskTheBusinessLawyer.com. Happy holidays from SAP Game-Changers Radio!
The buzz: The Future! If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. Over the course of three weeks – Dec 2, 9, and 16 – we'll bring you predictions from more than 45 thought leaders – covering the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2016 Predictions – Part 2 live! Featured guests: Brian Kilcourse, RSR Research; Robin Saitz, Brainshark; Dr. Steven Hunt, SAP; Jane Wesman, Jane Wesman PR; Benjamin Robbins, Palador; Joseph Miles, SAP; Hugh McCullen, Axxiome; Andrea France, Capgemini; Prashant Kulkani, TechMahindra; Kevin Wheeler, Futurist; Julia Goga-Cooke, G Consultancy; John Evarts, Mediafly; Jeff Hattendorf, Macrospect; Jack Schmidt, SAP; Owen Pettiford, CompriseIT; Nina Kaufman, Esq., AskTheBusinessLawyer.com. Happy holidays from SAP Game-Changers Radio!
The buzz: The Future! If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. Over the course of three weeks – Dec 2, 9, and 16 – we'll bring you predictions from more than 45 thought leaders – covering the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2016 Predictions – Part 2 live! Featured guests: Brian Kilcourse, RSR Research; Robin Saitz, Brainshark; Dr. Steven Hunt, SAP; Jane Wesman, Jane Wesman PR; Benjamin Robbins, Palador; Joseph Miles, SAP; Hugh McCullen, Axxiome; Andrea France, Capgemini; Prashant Kulkani, TechMahindra; Kevin Wheeler, Futurist; Julia Goga-Cooke, G Consultancy; John Evarts, Mediafly; Jeff Hattendorf, Macrospect; Jack Schmidt, SAP; Owen Pettiford, CompriseIT; Nina Kaufman, Esq., AskTheBusinessLawyer.com. Happy holidays from SAP Game-Changers Radio!
The buzz: The Future! If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. Over the course of three weeks – Dec 2, 9, and 16 – we'll bring you predictions from more than 45 thought leaders – covering the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2016 Predictions – Part 2 live! Featured guests: Brian Kilcourse, RSR Research; Robin Saitz, Brainshark; Dr. Steven Hunt, SAP; Jane Wesman, Jane Wesman PR; Benjamin Robbins, Palador; Joseph Miles, SAP; Hugh McCullen, Axxiome; Andrea France, Capgemini; Prashant Kulkani, TechMahindra; Kevin Wheeler, Futurist; Julia Goga-Cooke, G Consultancy; John Evarts, Mediafly; Jeff Hattendorf, Macrospect; Jack Schmidt, SAP; Owen Pettiford, CompriseIT; Nina Kaufman, Esq., AskTheBusinessLawyer.com. Happy holidays from SAP Game-Changers Radio!
The buzz: Ready. Set. Wait! You're a woman entrepreneur ready to start or expand your own business. Now what? You need to know that while women are the fastest growing segment of U.S. business owners, they tend to have smaller companies, generate less revenue, and employ fewer people than men. Is this due to fear of success, short-sighted planning, weak business processes, leadership insecurity – or all of the above? Learn the critical factors holding women back and solid advice to enhance your business success. These insights can help men, too. The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “Be flexible and recognize that business problems don't always have clear-cut solutions.” Sandi Webster, Consultants 2 Go, LLC: “Whether you think you can, or you think you can't--you're right” (Henry Ford). Nina Kaufman, Esq., Entrepreneur.com Legal Expert: “It ain't over ‘til it's over” (Yogi Berra). Join us for Success Secrets for Entrepreneurial Women – Part 2.
The buzz: Ready. Set. Wait! You're a woman entrepreneur ready to start or expand your own business. Now what? You need to know that while women are the fastest growing segment of U.S. business owners, they tend to have smaller companies, generate less revenue, and employ fewer people than men. Is this due to fear of success, short-sighted planning, weak business processes, leadership insecurity – or all of the above? Learn the critical factors holding women back and solid advice to enhance your business success. These insights can help men, too. The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “Be flexible and recognize that business problems don't always have clear-cut solutions.” Sandi Webster, Consultants 2 Go, LLC: “Whether you think you can, or you think you can't--you're right” (Henry Ford). Nina Kaufman, Esq., Entrepreneur.com Legal Expert: “It ain't over ‘til it's over” (Yogi Berra). Join us for Success Secrets for Entrepreneurial Women – Part 2.
The buzz: Ready. Set. Wait! You're a woman entrepreneur ready to start or expand your own business. Now what? You need to know that while women are the fastest growing segment of U.S. business owners, they tend to have smaller companies, generate less revenue, and employ fewer people than men. Is this due to fear of success, short-sighted planning, weak business processes, leadership insecurity – or all of the above? Learn the critical factors holding women back and solid advice to enhance your business success. These insights can help men, too. The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “Be flexible and recognize that business problems don't always have clear-cut solutions.” Sandi Webster, Consultants 2 Go, LLC: “Whether you think you can, or you think you can't--you're right” (Henry Ford). Nina Kaufman, Esq., Entrepreneur.com Legal Expert: “It ain't over ‘til it's over” (Yogi Berra). Join us for Success Secrets for Entrepreneurial Women – Part 2.
The buzz: Ready. Set. Wait! You're a woman entrepreneur ready to start or expand your own business. Now what? You need to know that while women are the fastest growing segment of U.S. business owners, they tend to have smaller companies, generate less revenue, and employ fewer people than men. Is this due to fear of success, short-sighted planning, weak business processes, leadership insecurity – or all of the above? Learn the critical factors holding women back and solid advice to enhance your business success. These insights can help men, too. The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “Be flexible and recognize that business problems don't always have clear-cut solutions.” Sandi Webster, Consultants 2 Go, LLC: “Whether you think you can, or you think you can't--you're right” (Henry Ford). Nina Kaufman, Esq., Entrepreneur.com Legal Expert: “It ain't over ‘til it's over” (Yogi Berra). Join us for Success Secrets for Entrepreneurial Women – Part 2.
The buzz: The secret's out. So you're a woman and you want to start – or expand – your own business. That's great! Women are the fastest growing segment of business owners in the U.S. today. But here's the rub: compared to men, women tend to have smaller companies, generate less revenue, and employ fewer people. What accounts for these differences? And what can you do about? Our panelists will reveal the key factors holding women back, plus solid advice for business success – for female and male entrepreneurs. These are insights you won't want to miss. The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “The road to success is not a solitary journey.” Sandi Webster, Consultants 2 Go, LLC: “There is a special place in hell for women who don't help other women (Madeleine Albright). Nina Kaufman, Esq., Entrepreneur.com Legal Expert: “If you don't know where you're going, you'll end up someplace else” (Yogi Berra). Join us for Success Secrets for Entrepreneurial Women.
The buzz: The secret's out. So you're a woman and you want to start – or expand – your own business. That's great! Women are the fastest growing segment of business owners in the U.S. today. But here's the rub: compared to men, women tend to have smaller companies, generate less revenue, and employ fewer people. What accounts for these differences? And what can you do about? Our panelists will reveal the key factors holding women back, plus solid advice for business success – for female and male entrepreneurs. These are insights you won't want to miss. The experts speak. Jane Wesman, Jane Wesman Public Relations, Inc.: “The road to success is not a solitary journey.” Sandi Webster, Consultants 2 Go, LLC: “There is a special place in hell for women who don't help other women (Madeleine Albright). Nina Kaufman, Esq., Entrepreneur.com Legal Expert: “If you don't know where you're going, you'll end up someplace else” (Yogi Berra). Join us for Success Secrets for Entrepreneurial Women.
CareerCast by the University of Chicago Booth School of Business
In this CareerCast, Jane discusses how to identify and motivate employees while balancing the needs of the individual and those of the organization.