Podcast appearances and mentions of joe kerschbaum

According to John Lee, Microsoft Advertising’s Learning Strategist, a “fast and furious pace is great for business.” However, a fast and furious pace inevitably means many updates that marketers need to stay on top of. That's why on this week's podcast episode, host Joe Kerschbaum and guest John Lee do a deep dive on all the latest and greatest news from Microsoft Advertising - from their recent rebrand through changes in ads and audience targeting and more! Check out the episode to hear more on: The Microsoft Advertising/Bing Ad rebrand What’s going on outside of search Deep exploration of audience targeting Updates on Microsoft ads   Subscribe to the 3Q Digital Download Podcast via iTunes, Spotify, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

To quote our host, "good marketers are always looking for ways to expand their campaigns and reach their audiences." To that end, podcast host Joe Kerschbaum chatted with Quora Evangelist, JD Prater, about why marketing professionals should be boosting their investment on the platform! Check out the episode to hear them cover: How Quora operates as a knowledge-sharing search and social platform A desktop/mobile inventory breakdown and audience stats What advertising products and audience targeting options are currently available for marketers to explore Why JD is so excited about the new "Promoted Answer" ad type The best way for you to easily get started on Quora (with 45 days of guided support and access to betas!)   Subscribe to the 3Q Digital Download Podcast via iTunes, Spotify, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Thinking about advertising on Linkedin? Not sure if it’s the right platform for you? On this week’s 3Q Digital Download podcast, host Joe Kerschbaum is joined by two leading Linkedin advertising experts: Mary Ellen Cheeseman, Agency Lead at Linkedin, and Carlton Sanders, Director of Social B2B Strategy at 3Q Digital. You’ll learn everything you need to know to be confident before getting started. Topics Include: How and why Linkedin fits into a marketers media plan Why lead quality is such a big differentiator for this platform How Linkedin differs from other platforms in terms of customer acquisition Conversion actions that work best while marketing on Linkedin How you can lower the barrier to conversion with lead generation forms How to find the right audience What add units can you run on Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Associate Director of Native Advertising Dave Hennessy to discuss the basics of how to get started with, you guessed it, native advertising. This powerful advertising channel creates a non-disruptive user experience while overcoming banner blindness. Listen in to learn: What native advertising is How to layer in native to fit your the buyer’s journey and KPIs High level best practices Types of of content & ad units needed Ad platforms where you can place native ads Hot tips for getting started B2B specific strategies Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your Strategy”. Together, they cover: What the customer journey is How to define your customers’ journey Why traditional views of the customer journey are ill-conceived Why marketers so frequently misunderstand who their actual customers are What “high funnel tunnel vision” means and why you should avoid it Creating a multi-tiered approach And much more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com  

Everyone knows having the right call-to-action is pivotal to the success of PPC campaigns, but what advertisers may not realize is that CTA strategy is quickly evolving. This week on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Lisa Raehsler, Owner of Big Click Co, speaker, and columnist, to discuss her recent article, “5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know”. They’ll walk through what today’s updated landscape looks like and cover: Why having the right CTA still so important How CTA comes into play when creating ads as focus shifts from keyword to audience-based strategies Testing plans to ensure you have the right CTA Tracking success down funnel CTA placement & site-link strategy Overly common pitfalls when writing ads and how to avoid them And much more! Check out Lisa's article mentioned in this episode at the Search Engine Journal. Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

We're just a few short weeks away from the release of ITP (Intelligent Tracking Prevention) 2.0, an iOS update that promises to wreak havoc on the tracking of Safari users across iPhone, iPad, and Mac devices. In this must-listen to podcast, host Joe Kerschbaum is joined by Feliks Malts, 3Q VP of Decision Sciences, and Jack Pace, 3Q Sr. Manager of Data Technology to discuss how marketers can put fixes in place to reduce the impact of ITP 2.0 on their high value campaigns. We'll cover everything you need to know, including: What ITP 2.0 is and how it differs from ITP 1.0 What the scope of the impact will be When changes go into effect How to mitigate the impacts on Google Adwords, Bing, and Facebook And much more!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum in joined by the 3Q Decision Sciences Team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA).  Listen in to understand the basics, including: Key questions MTA can answer for your organization Top benefits of investing in MTA How to know if your company is a good fit What you need to be successful And more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You'll find out: How to tie touch points back to campaigns and revenue back to specific marketing efforts The mission critical steps for full pipeline measurement Tips to to determine accurate ROI by channel Data your CMO needs and how to present it Tips and tools for integrating a CRM And actionable takeaways that can be used immediately! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at Commerce Hub to share everything you need to know to build out your digital marketplace strategy. You'll learn: Why you should care about marketplaces Marketplaces you should consider outside of Amazon Promotions you should be running Factors that impact ranking on major platforms like Amazon and Google Organic search tactics you'll want to implement How to build a pricing strategy and minimize pricing issues Tactics you can implement today to strengthen your marketplace presence   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You'll learn the following: Why you should make personalization a cornerstone of your strategy. What goes into a one-to-one personalization. What you should know about your customers prior to engaging them. How machine learning helps you scale personalization. Existing roadblocks vs. perceived roadblocks when getting started. And so much more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 25 of the 3Q Digital Download, host Joe Kerschbaum chats with 3Q Growth Engineer Caitlin Halpert about how to optimize your ad testing. Why is proper ad testing so difficult to pull off? How can you test ad serving settings? If you’re making a “data-based” decision… do you really have the data to back that up? What do you do when you get results that are not definitive? And more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

In episode 8 we talk to Joe Kerschbaum from 3Q Digital.

This week on The PPC Show Joe Kerschbaum of 3Q Digital joins us this week. Joe shared his knowledge about email lists to create audiences for paid targeting campaigns, along with many other great PPC tips. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

On this week’s episode of the 3Q Digital download: Joe Kerschbaum meets with the General Manager of 3Q Accelerate Sana Ansari. Sana’s team has pioneered the 3Q Accelerate Growth Engine, a process that starts with first party data and marries Facebook and SEM campaigns. Very actionable, very useful strategy awaits you, listener! The post Pairing SEM and Social appeared first on 3Q Digital.

Join host Joe Kerschbaum and guest Matt Umbro (#ppcchat!) for an in-depth discussion on Google Shopping! Here are Matt’s key takeaways: Make sure you have a feed provider or update your feed on a daily basis. Within the feed be very granular, break out product types and write optimized titles and descriptions. Set up a campaign structure that is going to be easy to optimize. Break out product types by campaigns/ad groups. Continue to optimize. Use the data you find in Google Shopping to help the other areas in your accounts.

Midwest Account Director of 3Q DigitalJoe Kerschbaumtalks about some of his favorite changes in the PPC space. Joe discusses the big changes in the retail space from PLA or Product Listing Ads to Shopping Campaigns, variation match changes, affinity targeting and more.

Joe Kerschbaum, the Midwest Account Director of 3Q Digital, talks to Brad Geddes about all of the PPC changes in both AdWords and Bing. In part 1 of this interview they discussad customizers, callout extensions and more.

Search Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon of Bing Ads discusses both Bing Ads and dispenses search engine marketing advice, then Joe Kerschbaum of 3Q Digital compares Bing Ads to Google Adwords with some surprising results. TOPICS DISCUSSED: Bing Ads Google AdWords How to Approach Search Engine Marketing Tips for success on Bing Ads Landing Pages Get complete show notes and links from the podcast site: Two Sides of Search Engine Marketing

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

Learn How to Audit Your PPC Account with Joe Kerschbaum, the VP of Clix Marketing. Brad discusses with Joe about the 10-Minute PPC Account Audit.

David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools.

David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools.

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.