Podcasts about trueview

In this insightful episode of Schmidt List, host Kurt Schmidt sits down with Bob Freytag, a seasoned marketing expert and partner at Introworks, a specialized marketing agency with over three decades of experience.Bob delves into the meticulous research methodologies used at Introworks, highlighting the importance of deep individual interviews in understanding a company's ecosystem—from products and competitors to customer mindsets. He shares their structured approach, from exploration meetings to crafting strategic narratives and narrowing down messaging into clear, market-tested ideas that resonate with the target audience.The discussion emphasizes the critical role of market feedback in shaping brand messaging, the necessity of preparing sales teams with practical tools, and the challenges of maintaining regulatory compliance in highly regulated industries like medical technology and fintech. Bob also introduces their proprietary tool, Trueview, which aids in aligning market perceptions with the company's messaging.Listeners will gain valuable insights into the importance of branding, authenticity, and client education. Bob and Kurt explore how understanding and connecting with clients can lead to market success, illustrated by real-world examples of successful marketing repositioning and product launches.Tune in to discover the nuances of working within regulatory constraints while maintaining creativity, the significance of continuous learning in marketing, and the power of listening to and collaborating with your audience.For more information and to connect with Bob Freytag and Introworks, visit their website at intro.works, subscribe to their quarterly newsletter, "The Catalyst," or reach out directly via email or LinkedIn.Join us for a deep dive into the art and science of effective marketing in complex industries!Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.

A Conversation With TrueView Performance by Dr. Andrew Jacobs

A Conversation With TrueView Performance by Dr. Andrew JacobsThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4294770/advertisement

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Jenna Cummings, and she's joined by Dr. Augustine Fou. In today's special episode of Scratch, Jenna is joined by Dr.Augustine Fou, a leading expert in the area of digital ad fraud. Dr. Fou has been on the front lines of digital marketing for nearly 3 decades assisting government, regulatory bodies, and corporations in how to prevent and detect the nexus of cybercrime and ad fraud.  He joins us to discuss the latest in the Google ad fraud case which was brought to light by the team at Adlytics, who uncovered that Google has been running most of the ads you pay for as an advertiser (50-90%) on a network of third-party websites and mobile apps called "Google Video Partners" (GVP), where it's virtually impossible to skip the ad. This means that as an advertiser, you're paying for views that are not real. Jenna and Dr.Fou explore the implications for marketers, how you can start to build your own checks and balances, and how to not become addicted to phantom volumes when you run ads. This is a must-listen for digital marketers everywhere! Smart link: https://link.chtbl.com/scratch

This episode offers a deep dive into the murky waters of ad fraud detailing the allegations against YouTube. Dr. Fou, an expert in ad fraud joins me as we head straight into the eye of the storm, exploring the latest report alleging Google's TrueView ads appear muted and on autoplay on third-party websites. Discover how these misrepresentations are impacting advertisers' trust, why YouTube's reply to the allegations ignored the issues, and what this could mean for YouTube's revenue.We also detail challenges in the overall video advertising industry when it comes to detecting ad fraud, why advertisers don't have much incentive to fix it, the lack of clear measurement, methodology, and transparency in reporting and the impact of AI on the market. If you're interested in understanding the complexities of ad fraud in the online video advertising market and the challenges and trust issues that plague the industry, or if you're an advertiser wanting to ensure your campaigns are not misrepresented, this is an episode you won't want to miss. Research report and data from Adalytics: https://adalytics.io/blog/invalid-google-video-partner-trueview-adsGoogle's reply to the data: https://blog.google/products/ads-commerce/transparency-and-brand-safety-on-google-video-partners/

Welcome to "In Camera Podcast" with your hosts, Grace and Liel! In this captivating episode, they kick things off by unraveling the latest scandal involving tech giant Google. Hold onto your seats because Google has found itself in a bit of a pickle yet again. This time, they're being accused of miss-selling video ads, disregarding their own standards a whopping 80% of the time. Talk about a slip-up! According to a jaw-dropping Analytics study, advertisers from small businesses to Fortune 500 companies and even the U.S. Federal Government may have forked over premium prices for a service that Google allegedly failed to deliver. We're talking billions of digital ad dollars potentially down the drain! The True View ad product, which you've probably seen on YouTube and third-party websites, is under fire for not living up to its promised standards, like playing audio and appearing in high-value locations. The claims are denied by Google, of course, who defends the effectiveness and viewability of their Google Video Partners network. Who will come out on top in this ad showdown?But wait, there's more! Grace and Liel then transition into guiding you through the intricate process of launching a new PPC search campaign in a foreign market. They've got some expert advice, and this time they're putting on their law firm hats. Tune in as they share seven invaluable steps to help you conquer uncharted marketing territories like a pro. From estimating search volume and setting realistic budgets to strategically targeting local queries with regional keywords, they've got the inside scoop. They'll also delve into the importance of customizing ad copy and landing pages to resonate with your new audience, checking conversion tracking and tagging to ensure accurate results, researching local competitors for bidding and messaging opportunities, and the power of integrating other channels to bolster your branding efforts. Remember, success in a new market hinges on proper planning and careful monitoring.Ready to dive into this captivating episode? Go ahead and hit that play button now, and be sure to subscribe for more exciting episodes of "In Camera Podcast."Resources mentioned in our episode:Google TrueView may have misled dozens of advertisers and violated its own guidelinesAdalytics TrueView Report7 PPC planning tips when entering a new geographic marketEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

We take a deep dive into YouTube and focus on how to get this platform working for your business.

Welcome back to Season 2, Episode 177 of the Asian Hustle Network Podcast! We are very excited to have Michael Yam on this week's show. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday and Saturday, so stay tuned! Mike Yam joined NFL Network in 2020 and serves as a news anchor. In addition to his duties at NFL Network, Yam can be heard regularly on SiriusXM radio, as well as serving as the play-by-play voice on Intel Sports' coverage of the NFL, college basketball and golf on its True View product since 2017. Prior to NFL Network, Yam spent nine years as the lead studio host for Pac-12 Networks, anchoring numerous pre and postgame shows for the networks' football and basketball programming, weekly news programs and sport-specific podcasts. Yam also spent four years at ESPN where he served as a SportsCenter anchor and contributed to the network's NBA, college football and college basketball coverage. Additionally, Yam previously was a frequent voice on ESPN Radio and NBA TV studio host. A graduate of Fordham University and winner of the Marty Glickman Play-by-Play award, Yam began his broadcasting career hosting "One-on-One" on WFUV radio in New York. To stay connected within the AHN community, please join our AHN directory: bit.ly/AHNDirectory --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

This is one for the ages. Meghan McCain joins us to talk about her home state of Arizona and its Republican primary results and then gives us the backstage skinny on why she left "The View," and it's a stunning story. Give a listen.

This is one for the ages. Meghan McCain joins us to talk about her home state of Arizona and its Republican primary results and then gives us the backstage skinny on why she left “The View,” and it’s a stunning story. Give a listen.

Asaph was tempted to measure by the wrong line, weigh in the wrong scales, and count with the wrong values. This led to a painful and troubled view of things. This was only corrected when he went into the holy place of God, and there grasped the truth of God over again, and saw his righteousness displayed and eternity shadowed out. Then he understand the end of the wicked- then he grasped that all that makes their life seemingly attractive will be swept away, and there is an 'afterward' which strips them of all that it appeared that they possessed.

A new MP3 sermon from Maidenbower Baptist Church is now available on SermonAudio with the following details: Title: The true view Speaker: Jeremy Walker Broadcaster: Maidenbower Baptist Church Event: Sunday - PM Date: 5/29/2022 Bible: Psalm 73:17 Length: 36 min.

Luke 23:44-24:49 Do you have a prayer request? https://ubcellsworth.org/#prayerIf you need help or counseling....click here https://ubcellsw

1. LinkedIn Introduces New Features For Creators to Analyze Posts for Better Reach - Improved content analytics, new profile video features, newsletter showcasing choices, a subscriber bell for update notifications, and other new tools for creators have been introduced by LinkedIn.To begin with, LinkedIn is introducing more data to its existing Creator Mode tools to help artists plan and optimize their on-platform content strategy. The new Creator Mode data will provide a more detailed picture of content performance, allowing you to see what's working and what's not with your LinkedIn audience.Improved post analytics are also being rolled out by LinkedIn. Here is what was shared from LinkedIn “.. members have always been able to see analytics on posts, but now LinkedIn's adding a new level of detail. Members will see analytics detailed in a summary page, along with more in-depth data like impressions and reshares. This data is available for all post types, whether it's an article, video, or simple text post.”LinkedIn is also offering new data on profile video views as well as updated profile video capabilities to help users grow their audience. Along with these improved view numbers, LinkedIn will also provide new prompts to help users decide what to publish in their Profile Videos.Thanks to a new 'Profile Video ring' that will appear in the feed and search, people will be aware that you have a profile video active on your page, where they can learn more about you and your experience.LinkedIn is also introducing a 'Subscribe Bell,' which will let a creator's audience receive notifications whenever they publish new content and the ability for creators to promote their Newsletter in the 'Featured' section of the profile.2. Meta Announces Virtual Messaging Event - 'Conversations' - Meta has launched a new 'Conversations' messaging conference (May 19, 22), during which it will show off its newest innovations and upcoming enhancements for its messaging systems, which have a combined user base of over 2 billion. Every week, more than a billion people use Meta's messaging services to communicate with businesses, according to the company.The Conversations conference will offer new product updates and technical deep dives for developers, as well as demonstrations, discussions, and other activities.You can register for the ‘Conversations' conference here.3. Snapchat Announces 2022 Partner Summit - 'Back To Reality' - We'll soon find out Snapchat's next move. Snap has announced the date of its fourth annual Partner Summit, which will take place on April 28th. Snap will utilize the event, dubbed 'Back to Reality,' to show off its most recent initiatives and features, such as its expanding work on augmented reality, digital products, Snap Minis, content enhancements, and more.You can register for the event (and receive updates) here, and all of the sessions will be streamed live on Snap's YouTube page.4. New Profile Rings for Stories and Live on YouTube Plus Other Updates - YouTube is rolling out two new types of profile rings: one with a 'Live' marker and one without, to represent the different forms of content. This is part of YouTube's larger effort to include more conventional social app functionality into the app.In my opinion, it's another approach to raise awareness of YouTube Live and Stories, which, although being a minor feature in the app, have served to strengthen the bond between creators and their followers by providing a new content choice.Furthermore, YouTube has expanded its Community Tab available to additional channels and added Shorts, Reactions, and other well-known social networking platform alternatives to its offers.Last but not least, YouTube is lowering the bar for using its Mentions tool. Mentions allow you to include another channel's username in the title or description of your video, and the other channel will be notified of the mention in their inbox.Previously, this option was only available to channels with 500 subscribers, but YouTube has now made the mentions function open to all channels. This might be a terrific method to start collaborations on the app and get your films in front of related people, who might subsequently magnify your work.If a channel prefers, it can turn off mentions.Source: https://youtu.be/NFiMcE2MTQA 5. YouTube Drops Maximize Lift Bidding - As YouTube continues to improve its ad capabilities, Google has discontinued support effective 4/1/22 for Maximize Lift bidding, leaving a TrueView, in-stream advertisements alternative in place.Maximize Lift was a highly particular bidding strategy that worked in tandem with Brand Lift measurement to reach more of the right audience currently in the consideration stage. If you're unfamiliar with Brand Lift, it's a tool that helps assess memory, awareness, and consideration, and you'll need to have a Google Account Rep activate on your behalf.Maximize Lift created content for Brand Lift surveys based on information provided by advertisers about their brands and goods. Maximize Lift then used the survey data to zero in on the customers who could be the ideal fit for your products. Unlike other bidding types, Maximize Lift would prioritize lift overviews.The promise of driving meaningful B2C results drew Maximize Lift to the market in 2018. According to Google, COVERGIRL's Lashblast Mascara product had a 2x return on ad investment when it was released. Source: https://searchengineland.com/youtube-to-drop-maximize-lift-bidding-3832726. YouTube Videos Can Now Be Shared via Snapchat Camera - Snapchat is finally adding another new sharing option, with users now able to share YouTube videos with friends directly from the Snapchat Camera, after allowing users to embed tweets directly into their Snapchat snaps in late 2020.When sharing from YouTube, Snapchat users will just press the Snapchat icon to add the YouTube link as a sticker to their Story. This opens up a new set of creative ways for sharing YouTube links, benefiting both YouTube (through increased referral traffic) and Snap (by expanding your Snap expression and engagement options).The sticker display provides a more integrated, direct sharing procedure, which is a fantastic method to encourage more active sharing.To share a YouTube clip on Snap: Open the YouTube app and select a video to watch Tap "Share," and then tap the "Snapchat" icon to automatically jump to the Snapchat Camera From there, create an original Snap with the automated YouTube sticker, and layer on using any of our creative tools All friends need to do is tap the YouTube Sticker to view the video in their YouTube app or default mobile browser Source: https://www.adweek.com/media/integration-allows-youtube-videos-to-be-shared-via-snapchat-camera/7. Professional Accounts Are Now Available To All Twitter Users Worldwide - All Twitters users are now able to convert their account to a Professional Profile which then gives you access to a range of additional features, like a new business information display, product listings, a newsletter module (for those that have a Revue newsletter) and more.Professional Profiles were first tested by Twitter in April of last year, with only a few brands participating in the initial beta experiment. Twitter began inviting more businesses to join until finally opening it up to all applicants in September. You no longer require Twitter's blessings to convert your profile; instead, you can choose whether or not to have a Professional Profile in your profile choices.The following rules must be followed to qualify for a Professional Account: You must not have a history of repeatedly violating the Twitter User Agreement You must have a complete profile with an account name, a bio, and a profile picture Your authentic identity must be clear on your profile. Your profile must not feature another person's identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts. To convert your Twitter profile to a Professional Account: Go to either your profile settings or swipe open the sidebar when on your Home timeline in the app. Scroll until you see the “Twitter for Professionals” tab in the sidebar and select it. If you're in your profile settings, scroll until you see “Switch to Professional” and select it Once you've entered the conversion flow, select “Get Started” Select a category for your Professional Account and select “Next”  Choose either “Business” or “Creator” and select “Next.”  Congratulations! You are now a Professional on Twitter! You can read more about Twitter's Professional Accounts conversion process here.8. Descriptive Structured Data Error Reporting In Google Search Console - The structured data report in Search Console has been updated by Google to provide additional context regarding problems, helping you fix invalid markup with less guesswork.Let's imagine you're using review snippet markup but missing the author's name.  This would result in an error. Previously,  the structured data report provided a message that said, "Missing field "name."Now, if the page has multiple name fields in the markup, then the previous method of reporting problems wasn't as useful as it could have been.Thanks to the latest update, the identical error will now appear as: Missing field "name" (in "author").The additional information in parentheses allows you to quickly identify what's missed from the markup.9. New Insights Reports in Google Merchant Center - To ensure you're pricing your products competitively, Google has added several new analytics for retailers, including free listings conversion and product price insights.To begin, a new display of total traffic, impressions, and conversion rate for free product listings are now available in your Google Merchant Center tools.This will make it easy to gain a complete picture of your Google product display performance, while the new price insights tool will assist merchants in determining whether their products are competitively priced, as well as the revenue impact of price changes.The new display will show businesses how their pricing compares to other retailers selling the same goods.You can read more about Google's product display updates here.10. Google's Trusted Store Badge Is Now Available For Free Shopping Listings - Google is launching a new Shopping Experience Scorecard program, which will provide shoppers with yet another method to learn more about each seller's performance based on previous activity.Top-rated sellers will now receive a new 'Trusted Store' label, which will help potential customers feel more confident in your service.So, how does Google evaluate these factors? According to Google, the badges will be assigned depending on Google's tracking of each seller's performance. “The program will monitor the experience you provide to customers in several areas, including shipping speed, shipping cost, return cost, and return window. You'll be given a rating of “Excellent,” “Comparable,” or “Opportunity” on each metric.”Google will continue to track performance in order to give shoppers more information as they browse Google Shopping listings.Google claims that merchants who displayed the Trusted Store label received higher hits in early testing, and they also helped generate more traffic to lesser-known merchants.

1. Businesses on Instagram Can Boost Posts to Message Them on WhatsApp - Instagram has announced that all businesses can now connect their WhatsApp business account to Instagram to facilitate new connection opportunities in the app. By connecting your WhatsApp business account, you'll be able to add a new WhatsApp connection tab to your Instagram business profile, providing another way for people to get in touch, and spark direct conversations with your business. This could be a big deal - according to Facebook, 75% of adults want to communicate with businesses via messaging. Which seems high, but even if that's partially correct, providing a means for each individual to contact you via message, and in the messaging app they prefer, could be a positive step.Furthermore, after you've connected your WhatsApp business account, you'll also be able to boost posts that drive customers to message you in the app.2. Facebook Officially Launches Reels (on Facebook) to US Users - On Sep 29, 21 Facebook launched Reels on Facebook for all users in the US, bringing its short-form video to its bringing the option to its 250+ Million US audience. Up until this launch, Reels was only available on Instagram. Along with the capacity to share your Reels to your News Feed, you'll also be able to post your Reels direct to groups that you're a member of, while Facebook's also launching a new ‘Single Theme' group setting “that makes it easy to prompt members to share their Reels”. 3. Facebook's Pre-Campaign Estimates Moving Away from Specific Audience Projections - Facebook advertisers take note – Facebook has announced that it's changing the way it displays estimated audience reach for ads, by switching from more specific reach estimates to generalized potential reach categories.Right now, when you go to set up your Facebook ad, Facebook will display ‘Potential Reach' with a fairly specific number range of people that your campaign is likely to be seen by, based on the targeting criteria that you select. The new Estimated Audience display is more broad, with the potential reach figure in this example covering a potential discrepancy of 10 million users. Not all of the estimates will be that broad, but the basic premise is the same – Facebook will now show you a much more generalized reach estimate, as opposed to specific numbers, based on your targeting criteria.You can read more about Facebook's Estimated Audience Size calculations here.4. Second Annual Pinterest Creators Festival Set for Oct. 20 - Pinterest will host its annual Creators Festival on Oct 20, 21, where the platform will showcase its latest features, highlight key usage trends, provide engagement tips for Pin marketers, and more.The Creators Festival provides an opportunity for Pinterest to present its evolving vision for the platform, via new tools and coming additions, while also facilitating connection among Pin creators.Pinterest's Creators Festival will be hosted in local time for audiences in the US, Canada, the UK, Australia, Germany and France on October 20th. You can find more info here.5. YouTube Ads Retires TrueView for Action Campaign - Introduces Video Action Campaigns - YouTube Ads is evolving TrueView for action and scaling its best features to more places on and off YouTube with Video action campaigns. With Video action campaigns, you can tell your brand's story with longer headlines and have access to top performing places like YouTube's home feed, watch page, watch next feed, and Google video partners—all within one campaign. Per YouTube, they've seen Video action campaigns drive 20% more conversions per dollar compared to TrueView for action. Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns.  As a reminder, September 30, 2021 is the last day to create a new TrueView for action campaign and any existing TrueView for action ads will continue to run until early next year.6. Google Display Ads Introduces Engaged-View Conversions - Measuring the full impact of your Display ads means looking beyond clicks, especially when you incorporate the rich storytelling power of video ads into your customers' increasingly complex online journey. That's why Google has  developed engaged-view conversions (EVCs), a more robust non-click conversion metric. These are counted when a user watches 10 seconds of a video in your ad and doesn't interact, but later completes a conversion on your site.Now, you can more consistently measure the impact of your ads across different Google Ads channels. Engaged-view conversions can also be tracked on TrueView skippable in-stream ads, Local campaigns and App campaigns.7. Data-Driven Attribution is Now The Default Attribution Model for All New Google Ads Conversion Actions - Per Google, in the face of a changing privacy landscape the current last-click attribution increasingly fall short of advertisers' needs.The Data-driven attribution in Google Ads uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy. While Google Ads offered data-driven attribution for sometime, not all advertisers was able to use it due to minimum data requirements or unsupported conversion types. Now to help all advertisers take advantage of better attribution and improve their performance, they're removing the data requirements and adding support for additional types of conversions. With these improvements, they're also making data-driven attribution the default attribution model for all new conversion actions in Google Ads.8. Microsoft Advertising Launches Open Beta for Credit Card Ads - Microsoft Advertising has announced a new ad unit called Credit Card ads. Credit card ads are available to advertisers targeting the United States and Canada. Credit card ads are feed-based, dynamically generated ads. The ads are created purely from the feeds – and are not triggered by keywords, or site content. Feeds for credit card ads include things like the card issuer, cash-back percentages, rewards, annual fees, and sign-up bonuses.Advertisers are increasingly looking to stand out from the competition and captivate their target audience in new, innovative ways. With the introduction of video ads on the Microsoft Audience Network, you can reach potential customers where they are actively consuming content on MSN and Microsoft News. Video ads can help you boost awareness, capture attention, and drive leads for your brand, while creating deep emotional connections with your customers.9. Microsoft Introduces Video Ads on the Microsoft Audience Network - Advertisers are increasingly looking to stand out from the competition and captivate their target audience in new, innovative ways. With the introduction of video ads on the Microsoft Audience Network, you can reach potential customers where they are actively consuming content on MSN and Microsoft News. Video ads can help you boost awareness, capture attention, and drive leads for your brand, while creating deep emotional connections with your customers.Not only will you be able to captivate your audience in a compelling format, but Microsoft is the only platform with access to Microsoft Bing search intent data, as well as LinkedIn profile data on video assets — this means your video ads on the Microsoft Audience Network work harder to drive deeper connections and deliver performance across the funnel.10. Clubhouse Adds Universal Search, Clips & Room to Help Boost Sharing - Universal Search - will allow you to search for people, clubs, live rooms and future events — so you can find your friends more quickly, discover amazing clubs and events related to any breaking news or nerdy interest, and find rooms about specific things happening in the world right now.Clips - will allow anyone to share 30-second clips of public rooms, so more people on the Internet can discover and join your club. Here's how it will work:  When you start a room, you can choose whether you want clips enabled. They'll be on by default for open/public rooms, and you can toggle them off anytime. They are not available for private, social or club rooms. If you've enabled Clips, people will see a new icon (✄), which they can tap anytime to grab a Clip of the past 30 seconds. This lets them share a preview of your room with others, or capture an incredible moment that just happened. People can share Clips of your show to Instagram, Twitter, Facebook, iMessage, or WhatsApp — and even save them to their camera rolls for quick editing first. Replays - a new way for people to experience your live rooms on Clubhouse. Just later. :)

Show Resources Here were the resources we covered in the episode: Video Example of Green Headlines, reported by Mark Gustafson Georgiana Dumitru's Case Study NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript You love LinkedIn Ads hacks, I love LinkedIn Ads hacks. Heck, everyone loves LinkedIn Ads hacks. Buckle up. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So I posted out on LinkedIn asking for other advanced advertisers' favorite LinkedIn Ads hacks or strategies. And there were some really good ones. The post had over 20,000 views, and 149 comments last I checked. So for this episode, I'm going to be sharing the community's top strategies. And don't worry, I removed all the bad advice before recording the episode. In the news, we got something really cool that I've been excited about for a long time, we can now rename the default campaign group in an account. And we can pause it. So no promises here, it's rolled out to all of my accounts. But I did talk to a couple people who haven't seen it yet. So it may not be fully rolled out. This is so great because before this happened, we had this entity in there called default campaign group that we couldn't do anything with. It sat there and if we decided not to use it, it still took up space. So now we can pause it, we can rename it, and life is good. I also had a good friend reach out Mark Gustafson, who's the CEO of 900Kings, an agency that focuses just on paid social. You may remember I consulted with him for the Google Ads and the Facebook Ads episodes early on. He brought a really cool feature to my attention, he sent me a video of it, I'll link the video down below. And what we can see is on mobile, as you scroll down past an ad, the headline itself turns from the cream color that it starts out as to a light green. And this is really cool because it's going to bring more attention to ads. And it's not something that I would call very in your face, or gross or anything like that. I think this is a really good change. So it has rolled out to Mark's profile, but I don't have it yet. So I'm going to keep watching. And this could just be a test. Who knows LinkedIn might not be rolling this out forever. But boy, I liked it. And I hope it does roll out, I'd be really interested to see what sort of a difference it makes. I also want to apologize to all of you loyal listeners of the show for having so few episodes this year. In full transparency. I just went through a divorce, and it reduced me to a crumpled pile of human for more months than I'd like to admit. The good news is though, I'm back on the upswing, and I want to thank all of you sincerely who reached out to check on and see if everything was okay. I do have a whole slew of episode topics already planned. And my intent is to go back to getting out a weekly episode. So if I don't hit it here, in just the next few episodes, just know that that's the plan moving forward. That's what I want to start getting back to. There are a couple reviews I'd like to highlight. The first is from Phil Ilic, who's from Great Britain. He said, "This podcast is so valuable. There's so much wisdom in every single episode. Literally I cannot thank AJ enough for everything he has shared so generously with the LinkedIn Ads community. It has been a massive help." And Phil, thank you. I've enjoyed seeing your comments on the posts I put out and interaction with the podcast episodes. So thank you, that means the world to me. The next is from Steve SeeBerg here from the US. His review says, "Conversions through the roof. Based on AJ's insightful advice and his talented staffs AB testing suggestions. We've experienced conversion rates four to five times LinkedIn's benchmark. If you're interviewing LinkedIn Ad agencies, stop, I've tried a few and none can match B2Linked, actionable insights and bottom line results. AJ, you're the best." Steve, thank you so much for that unsolicited review. I'm so grateful for it. Awesome getting to work with you and your team. And I'm excited to get to keep working together to keep killing. Steve runs a mar tech company called NGAGGE and I'm going to spell it, it's n g a g g e, definitely check that out. It's a cool product and one that he's going to be keeping free to us marketers forever. If you're listening to this and you've gotten value out of the podcast, please please, please leave a review on whichever podcast player or portal that you use. I would love to feature you here. Okay, with that being said, in no particular order. Here is the community's favorite hacks and strategies. Let's hit it. Blake Prichard is a customer success manager at Through. And he said I'm not into marketing at the moment. But when I managed LinkedIn Ads, my favorite targeting method was building an audience by specific skills. You can get very targeted. For example, if you want to promote a webinar to people who are skilled in a specific web app, you can do that with the skills audience. And of course, you can select the level of seniority and experience level on top of that. Blake, I love what you shared. Because we found the same thing. A lot of times someone will have experience with a certain type of software or a certain area of business, that it's not important enough to make it to their their job title proper, but it is worth them adding to their skills. And in fact, on top of this, we found lots of times they'll go and join groups around that topic as well. So targeting people by both skill and group is awesome. Kristine Sergejeva, who is a friend and super loyal listener of the show, she runs SmartB2B. She said, my favorite LinkedIn Ads hack is to do the proper homework, the initial assessment, for each company. We find out if it's suitable for LinkedIn Ads, and what the unique opportunity is on LinkedIn among its competitors. Does the company have proper offers, and if not, which offers should they create, what can be done with possible target segments, etc. And for every offer, what types of campaigns would work best to which segments and which ads. I invest most of my time and efforts in the initial assessment phase, and then the implementation is very clear, easy, and bringing excellent results. I really like this because when you're spending money on LinkedIn Ads, it's inherently high risk because the costs are higher than other ad channels. So any research you can do ahead of time to find out what's going to be good, accepted by this audience, what's going to excite them, it's all going to be very useful. And then Yoel Israel, who's another LinkedIn Ads fanatic, he's based out of Israel, probably here in the next, I'd say six months, we're gonna have an episode where we interview him, he shared an account based marketing strategy. He said, account based targeting of accounts sales is trying to close. We make blogs that address the objections in the sales process, and we don't gate them. Click through rates are super high and this really helps the sales team close those super low funnel deals. We then sync this ABM list with HubSpot to make sure it's always up to date. I love account based marketing. Yoel, thanks so much for sharing such a cool tip. Colton Taylor, who's actually in my same state, he's here in Utah. He's the Sr. Demand / Digital Marketing Manager at MX. He said targeting is everything. Audience segmentation and sophisticated build out takes time. But the foundation for effective hyper growth scaling, for example, 200%, year over year budget increase, but is the foundation for effective hyper growth scaling. He follows this up by saying, "And always keep learning. The beauty of marketing is that it's ever evolving. And mastery is a journey." On the sophisticated account build out. I love this because when we build a really complex build out, we're essentially building a ton of small AB tests between audiences. And once we've been running ads for a while, we can then look back at all of those different segments. And it's going to teach us something. It's going to teach us which audience segments are going to be successful and which ones aren't. Who likes what, who responds to what? So Colton, absolutely, I love that comment. And then the bit about always keeping learning. That's my favorite part about digital marketing in general, is we can't ever sit back and rest on our laurels because it's always going to be changing. And those who try to sit back and not learn. They get found out pretty quick. Always keep testing. Always keep learning. Next is Lucy Kikuchi. She's a podcast host as well. And her advice was, "Listen to AJ Wilcox. That is my go to strategy. Assume nothing. Test everything. Test, optimize, test, optimize and give things time. Nothing happens overnight. There are no quick wins, and no one owes you that." Lucy, I laughed when I read that. Thanks for recommending people listen to this podcast, obviously. But I definitely agree with you. We need to approach LinkedIn Ads, like everything as a test. I know a lot about the platform, I have a lot of experience with it. And even still, I have tests that absolutely fail. If you approach it scientifically, it's going to be a lot better in the long run than just assuming that you can turn something on and it should be successful from day one. And sorry for slaughtering this name, but Vojtech Toulec from CDN77. His recommendation is, "Use Sales Navigator or recruiter to find the real profiles matching the ad targeting criteria and then optimize the targeting to cut off the non relevant audiences." I love this go and find examples of who the people are who your targeting would hit. You can do this with Sales Navigator. If you see profiles coming up that you're not happy with, you wouldn't want them to be in your target audience. You can then use exclusions. I love it. Cody Lee, who's a VP and growth marketing and digital advisor, he said, "Favorite quick one, call out your target audience in your copy, just like he did so well in this post." When I put out the post, I said, attention LinkedIn advertisers, I've definitely tested ads that do call out the audience to get their attention, and they really can be some quick wins. He also gave four other recommendations here and I'm going to run through all four of them because all four of them were great. He said, focus on adding value to your target audience with qualified content. Frame it more like news or a resource than an ad. Number two bidding, adjust your manual bid up or down depending on your click through rate. Better click through rate than benchmark, lower your bid. Targeting, upload target account lists. Make sure to use exclusions to not waste spend. And the fourth funnel, have a strategy throughout your prospects awareness journey from unaware to problem aware to solution aware to brand aware into pipeline. Remarket LinkedIn audiences on less expensive channels." Thanks, Cody. All good all the way through. Next, Maninder Paul, who again, is a great listener of the show, super active on LinkedIn. She's a paid social specialist at Bloom Mentor. She said, "Always test a single image ad. Keep creative, simple." I love this because we find so much of the time when we try to get complex, it slows us down and makes it so we can't test as much. So if you approach it with the very simplest test possible, you can at least get something out and start running data and find out what's going to work. She also recommends using a perspective company list, an ABM list, she said it's been successful for her clients, I will back that up. Zoltán Kozma, who if you remember right from Episode 44, he was actually one of the winners of the perfect ad performance contest. He's a digital marketer at CBRE Hungary. He said, "It's hard to choose, I love to use daily spend data to make sure I don't pay too much, while also staying competitive in the auction." What he's talking about is, if you look at your budget column, LinkedIn will show you a percentage of over the last however many days they calculate how much of the budget you've spent on a daily basis. So he likes to have that at least 80% of your daily budget. And this makes a lot of sense. If you go significantly under that, you've got to bid higher to spend more with that audience. And if you go too much above that, you're at risk of basically bidding too much and blowing your budget for the day on those days when you actually do spend the whole budget. He also says, "For further fine tuning. I like applying the learnings from the campaign demographics to find the best engaging audiences, these often helped to push cost per lead down." And then he adds, "Another great one is the engagement objective hack to trick the algorithm that I learned from you, AJ". And this one, if you've caught it before, what we find is because the floor price for engagement objective ads, because it's 35% cheaper, you can find when you're running ads, where less than 35% of the interactions come from social, then you can switch from website visits to the engagement objective and essentially save some cash. Here's a quick sponsor break. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 13:38 If the performance of your LinkedIn Ads is important to you, B2Linked is the agency you'll want to work with. We've spent over $140 million on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead and the best scale. We're official LinkedIn partners, and you'll deal only with LinkedIn Ads experts from day one. Fill out the contact form on any page of B2Linked.com to chat about your campaigns. We'd love to help explore with you and work with you. Ben Evans, who's the President at Auditec Solutions, he said, "Hi, AJ, this is more of a relationship building strategy. But what I find when I first make a new connection with a new contact, I send them a personalized video message through the mobile app introducing myself." I know this isn't specifically ads related. But Ben, you're absolutely right. The more something feels personal to us, like someone went out of their way to make us feel special. The more indebted we're going to feel to them. Whether you're doing organic or ads. This is a great way to help make that relationship strong. And then Vishnu Prashanth, he's a performance marketer. He says, "Spy on the job listings posted by your target account lists and find out the right job title that matches with your products pain point and use them in targeting." Yeah, if they're trying to hire for it, chances are there is a pain point that they're looking to solve. That's pretty cool. And David Planchot, Growth Marketing atiAdvize, he said, "Using smart links on your LinkedIn ads." For those of you who don't know what smart links are, when you're using Sales Navigator, the upgraded license on LinkedIn, which I just barely started using the other day,it's fun. You can create one link that has a whole bunch of different calls to action or different resources there. And then when someone downloads or accesses something, you get the data from them opting in. And it's a cool way to have conversion tracking without nearly as much friction as you'd have in specifically having them fill out a form. He even included a really cool screenshot of a workflow, where he shows how he automates the smart links and gets them into HubSpot. Pretty dang cool. Georgiana Dumitru. She's in B2B demand generation. And she said, "As I see it with LinkedIn ads, it's crucial to first win the view, the attention, and then worry about the click. The battle on the feet is fierce, and we must get noticed first, so I put all my money on crafting highly effective ads, making the best ad copy and image. At some point I started to use the journalistic approach. Have my ad copy answer the what, where, when, and why questions that make the ad sound like news rather than a salesy message. And it worked." She even links to a case study she created about writing better ad copy. And Michael Bennington, who's a marketing specialist at Edelstein & Company, he says, "Creating a bid by click that is the minimum instead of what they recommend. Learned it from you during your 2020 inbound presentation." Michael, thanks for pointing that one out. It's amazing to me how many people look at the ranges that LinkedIn recommends for a manual CPC bid and they just take whatever the recommendation is that LinkedIn provides. Those recommendations might be accurate if you're spending six figures a month or more. But for accounts with lower budgets, absolutely, you can start by bidding a heck of a lot less. Raphael Yarish, who's the co founder of AdFind.co which spoiler alert, I think we're probably going to have an episode specifically mentioning this one coming up. But he said, "Here are my three favorite insights. Number one, using user generated content instead of stock images to stand out from the feed and get higher click through rates. Include text on the image or video, a free placement for copy that really pops. And finally, use day parting having specific times when you should run your LinkedIn Ads for optimal performance." Raphael, I think those are totally spot on. The next is Ricardo Ghekiereand I've been on his podcast before. He's the head of paid social at Upthrust. He said, "sking for the LinkedIn URL in your lead gen form, instead of bombarding people with questions, then scrape the API, and then scrape the profiles to get all the information that you would have asked for, then upload into a CRM, and then automate a relevant connection request from your sales department based on the call to action that you provided, and then have a message based follow up." Now, Ricardo, I think this is great. I love the system. I can't recommend scraping LinkedIn because as a partner, I probably wouldn't be in very good standing if I did. But I love the line of thinking here. Lee Gannon, who is the head of paid social at Receptional, he said, "With a primary strategy of lead gen forms, I like running some follow up retargeting based on the form engagement." He also recommends running text ads as a complimentary ad format, alongside the sponsored content, especially for targeting account lists for cheap brand awareness. He said, "Learned that from the master AJ Wilcox". Well, I'm glad you picked it up with what I shared it. I think it's fantastic. Claire Williams who is apaid social strategist, a woman that I've gotten the chance to, to train on LinkedIn Ads. She's amazing. She says, "Manual bidding. Not sure that that's a hack, really, but it's super important." And I totally agree with that. As soon as LinkedIn started making auto bidding, the default I got to watch LinkedIn's average CPC is just climb and climb and climb. It was probably like 30 to 50% increases in costs per click. Just because LinkedIn rolled that out. I'm sure they're patting themselves on the back getting lots and lots more money. But the fact of the matter is for advertisers, the vast majority of them are probably paying way too much for clicks. So I agree. Manual bidding is a great way to go. This one's pretty self serving, but Andrew Tull, who's a great marketer here in the US, he said, "My key resources letting AJ Wilcox guide me, lol. Oh, in the day parting and automation magic provided by B2Linked.com." Thanks, Andrew. I appreciate it. Your checks in the mail. Next, Ryan Gervais is a Demand Generation & Paid Media Strategist at Deloitte. He said, "Strategic usage of account exclusion lists. For example, competitors, vertical based, pipeline, etc." I love using exclusions. Thanks, Ryan. Theresa Sturm is a digital consultant at Via Digital. She says, "Working on badass creative and copy. A good click through rate is key to high quality score." I totally agree Teresa. We tend to bag on marketers who care too much about click through rates. But the fact of the matter is, getting a good click through rate really is key to getting high performance. They have to go hand in hand, Matthew Sciannella, he has a great recommendation here about targeting audiences that don't always fit in neat, firmographic target. So he says, "I try to go and find LinkedIn groups for these niche industries. And I target them as a seed audience. And then I look in LinkedIn's demographic data, to look at their industries, function, job titles, etc." And he also actually looks at some specific members profiles to look at their skills and that gives them more data to create skills targeting. Love it Matthew. Simon L. who's a Director of Marketing at Acodis. He says, "Build your target group, and then focus on frequent contributors as they are much more likely to interact." Ah, I thought this was super cool. If you look in the additional targeting traits, you'll see that there is a way to layer on frequent contributors. If you target them, they are much more likely to be active on LinkedIn. And I would imagine that means that they're going to click at a higher rate. Simon, I'm going to go test that. Alexandra Wittmaier from GBTEC, she said, "Use an optional checkbox in the lead gen form for subscribing to the newsletter. Yeah, if you're going to get people signing up for an asset, you might as well get them into the newsletter as well and have it be compliant." Alright, let's jump into the rest of the recommendations. Kris Selway says, "Running 55 second video ads on cost per view, building up a low cost remarketing list, and targeting all those that viewed the video for at least 25% of the duration with a more commercially focused ad." I love it, Chris, anything we can do with warming up cold audiences and running them through a funnel is awesome by me. Michael Ham says, "Using work email address as a custom field in your lead gen forms rather than just the default email address. So people type their work emails, surprisingly, most people do." Great advice, Michael. We know that in working with a lot of sales teams, they really prefer having a work email address. And of course, it's hard with the lead gen forms because you can't force someone to put in something that isn't like a gmail, but when you specify it, you will get more people doingit. Márcio Miranda gives three different strategies. The first is put UTM parameters on your URL, and then retarget on your other social media networks based off of the parameters in the URL. I think this is awesome. I've been an advocate of that for a long time. The next thing the companies that interact with my ad, and then go on YouTube and play a TrueView ad in that company channel. This is what I haven't experienced, I'm not sure how to get the ad interactions on LinkedIn over onto YouTube to get the TrueView ad to trigger. This is one I haven't fully wrapped my head around. So my understanding here is that Márcio will go and look at the companies who by name who've interacted with the ads, and then go and find their YouTube channel and then play a TrueView ad in that company's channel. It sure sounds interesting. And then finally, on the lead gen form ads put the last URL after the submission with a link to direct scheduling platform like calendly. I think this is super cool. If you're going to push people right after they've converted right to something like a calendly link. Oh, rad. Diana Leyton recommends targeting based on LinkedIn group membership. If you choose the right ones, I generally find it's the best ways to find a captive intent based audience. And then Jordan Lapendry says, "I tried many iterations to test my audience format and content. I've seen that most of the time. The classic works well for acquisition and then video ads have good performance on retargeting." Thanks again so much for everyone who contributed. This was awesome. So much gold in one LinkedIn thread. I just couldn't wait to share it. All right, I've got the episode resources coming up right away. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 24:40 All right, here's some cool resources. Like we mentioned earlier, Mark Gustafson submitted a video showing the green highlights on the LinkedIn Ads headline. So down below in the show notes we've linked to that video so you can see for yourself. And then we also have a link to Georgiana Dumitru's post where she has a case study about LinkedIn ad copy. Don't forget the newly updated LinkedIn Learning course that I have the link down below for that one. I am the author. So I'm a little bit biased. But by far, this is the best LinkedIn Ads course. If you've enjoyed the episode today and you want more insights like this, definitely hit subscribe in whatever podcast player you're listening on right now. Please rate the podcast when you're in there. And please also do leave a review. I shout out everyone here on the podcast. And then if you have any recommendations, any questions, any feedback for the show, please email us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives. ​

This week we have MaNiaC, FormaL, HECZ, and Hitch on The OpTic Podcast to discuss Dr Disrespects thoughts on YouTube vs Twitch, MaNiaC getting robbed, and new music.  Go to http://keeps.com/optic to receive your first month of treatment for free! Go to http://hellofresh.com/optic14 and use code optic14 for up to 14 free meals, including free shipping! Check out the OpTic Podcast here:  https://podcasts.apple.com/us/podcast/optic-podcast/id1542810047 https://open.spotify.com/show/25iPKftrl0akOZKqS0wHQG

1. The False view of Christ. 2. The True View of Christ. 3. The only way to know Christ.

On this special Olympic edition of the Fluid Fan Podcast, Rick Echevarria the VP, Sales & Marketing Group and GM Olympics & Paralympics Program at Intel joins all the way from the Summer Games in Tokyo. Rick and Angela discuss how Intel is using technology to create a better experience for the fans, the athletes, and the host city and residents of Tokyo. Learn about the 5G and edge computing powering the games, 3D Athlete Tracking technology, True View, and more. As a TOP sponsor with the IOC, Rick will tell you how Intel is all about creating a more memorable, immersive, and sustainable games.

Who is YouTube Advertising right for, and how to top brands get big results from it? This week on The Inbound Success Podcast, Linx Digital founder Shash Singh breaks down his approach to YouTube advertising. Shash and the team at Linx are YouTube ad specialists. It's all they do, and as a result of that specialization, they've been able to get great results for a wide variety of brands across a range of industries. In this episode, Shash explains how YouTube advertising works and shares the ad formats that he believes deliver the biggest bang for your marketing buck. He also digs into details around how to film your ad, how long it should be, and how to set up audience targeting. Check out the full episode to get the details. (Transcript has been edited for clarity.) Resources from this episode: Check out the Linx Digital website Check out Shash's YouTube channel Transcript Kathleen (00:00): Welcome back to the inbound success podcast. I'm your host, Kathleen Booth and this week, my guest is Shash Singh who is the CEO of Linx digital. Welcome to the podcast, Shash. Shash (00:32): Yeah. Thanks for having me on here. I'm really excited. Kathleen (00:35): Yeah, there should be a fun conversation because we are going to be talking about YouTube advertising, which is something that I have touched on a little bit in former interviews, but we really haven't dug into to any level of depth. And I do feel like there's so much potential there, but also so much potential to screw it up if you don't know what you're doing. And so I'm really excited to pick your brain, but before we do that, can you just tell my listeners a little bit about yourself and Linx digital and how you came to be doing what you're doing? Shash (01:06): Yeah, so basically I got started with YouTube ads five or six years ago. But one of my friends, he runs the fitness program and like a fitness coaching business and his his business called you know, body. And he basically wanted me to run YouTube ads. And at that point I'd never run paid ads ever in my life before. So it was an interesting experience, but within two weeks we were profitable and I think within three weeks, we're scaling to $5,000 a day ad spend. So it was pretty impressive in terms of how powerful this platform was. And after that, I kind of fell in love with YouTube advertising, did it for a bunch more clients started an agency about it. And now we do trainings about it. So basically just kind of really enjoyed going in deep into this platform. Kathleen (01:49): And so does Linx digital really only do YouTube advertising or does it do other things as well? Shash (01:56): Well we occasionally do some Facebook advertising or some little search advertising, but our core focus is YouTube ads. So that's what people come to us for. Kathleen (02:04): I love that. I love that you've been brave enough to sort of plant your flag in the sand and say, this is what we're going to do, and we're going to specialize it in it. And we're not afraid to, you know, go really niche. I think that's, you know, these days with digital marketing things change so quickly and the only way to really develop deep expertise is to focus. So that's awesome. All right, so, so let's get into this topic of YouTube advertising. I guess I would start with who is YouTube advertising, right? For, because I have to imagine there, there are certain types of businesses or certain audiences you may be able to be trying to reach that are a better fit for it than others. Shash (02:44): Yeah. Honestly, at this point, I'd say you do, that's going to work for a lot of different types of businesses. Even you know, B2B, B2C e-commerce courses, anything really lead generation for local. The main thing you have to keep in mind is can you make the numbers work? Right? So for example, if you're selling an e-commerce product, you want to sell something that's a little bit higher price, because if you're selling something that's $20, it's most likely not going to work in a way that's profitable for you. On the other hand, if you're selling an $80 e-commerce product, I usually have a much higher acceptable cost per acquisition, and that kind of makes those numbers work. So that's the key thing there in terms of audiences at this point, pretty much everybody's on YouTube. I believe one of the fastest growing segments on YouTube is actually older demographics, right? Shash (03:33): So I don't think it's an issue of like, oh, is this person on YouTube? Even if you're in B2B, right? You can actually use some of these advanced audiences that Google has. For example, they have custom audiences where you can plug in a competitor's URL and basically Google will go and try and find people that are similar to that. People who visit that website. So we've even for many B2B companies basically it can work quite well. And we've worked with some SAS companies as well that have done really well with YouTube ads. So really can work for a lot of different businesses. Ultimately just want to make sure that, you know, you have a solid funnel and a backend and the numbers work out for you. Kathleen (04:12): So, so it sounds like almost any type of business could use it. And then you said something which resonated with me, which is just like, you know, everybody's using YouTube, right. I certainly everyone from my 14 year old son who is on it basically all day long to myself, like I watch things on there as well. So I think it's safe to say that we're all familiar with YouTube as users, but advertising is a very different side of YouTube. So could you just talk a little bit about about that? Like how is YouTube advertising set up? What are the different types of ads we'll start there and then we'll see where that takes us. Shash (04:55): So you do have a bunch of different ad formats. The one like we like to focus in on are the in-stream ads. So the in-stream ads are basically the ads that show up before you're about to watch a video. So let's say you click on a video and before, you know, you have another ad show up, it's like the five seconds to skip. Basically you have five seconds and then you can skip afterwards and yeah, that's the main format, right? And that's basically the format that gets the best results for us. Now, there are other ad formats, for example, this responsive which kind of shows up in a bunch of different places, but typically most of our budget is spent on those entry mats. And then there's a lot of other formats as well. Right? So we have the basically for the in-stream ads, what we do is we use TrueView for action, which is really focused on getting conversions, but there's also ads like bumper ads and for six second in-stream ads that basically you can't skip, there's non-skippable 15 and 30 second ads as well. So there's different ad formats, depending on what you're trying to do. If you're doing direct response TrueView for action, in-stream ads are what you want to do. Kathleen (05:57): True view for action. Okay. I have a lot of questions. All right. The first one is why do you focus on in-stream? What is it about in-stream that, that you feel is so valuable? Shash (06:11): Well, I mean, it gets results now that are just like discovery ads, which are kind of like, you know, you'll, you'll click on it. It shows up in the search results, you click on it and it will take you to a video. However, in-stream just works really, really well. Right? Like it's pretty much in every account. It's like the majority of our budget because it just performs so well. You're basically able to just go in and grab people's attention and be able to compel them to take action. And YouTube has put a lot of, Google and YouTube have put a lot of resources into making that whole in-stream ad format work really well. Kathleen (06:41): Okay. So, so you mentioned Google, Google, and YouTube, the relationship there, you know, people who are listening, I'm sure have done lots of advertising on different platforms like LinkedIn or Facebook. Many of them have probably done Google pay-per-click, what's different about the YouTube advertising kind of interface and management. Shash (07:03): So basically the YouTube so like obviously Google owns YouTube and because of that, you're using Google ads as a platform. So if you're running search campaigns, display campaigns, you do campaigns, essentially doing it from the same account, same place. So that makes things a lot easier. And one of the benefits of Google owning YouTube is you get to use Google's massive source of data, which is the world's biggest search engine is Google. And the world's second biggest search engine is YouTube. So the massive scale is something that really is cool with YouTube ads especially because you can go and leverage the data from Google in the sense of somebody can search something on google.com and, you know, they could search for example, the best enterprise software for small electricians, right? And you could target that search term on YouTube. So you could show that person an ad on YouTube. So that's really powerful because a lot of times these search terms on google.com are extremely expensive, extremely cost per click is very high, but then if you reach target, basically if you're able to target them with a video ad, you're going to be able to get significantly cheaper click costs. So these custom intent audiences basically are incredibly, incredibly powerful. And one of the key reasons why I love YouTube ads so much. Kathleen (08:17): So, so you use the Google ads interface and there, it sounds like there are a lot of different ways that you can set up targeting. You mentioned targeting for keyword search intent. Can you, you know, I'm familiar with a lot of the other ways that Google allows targeting. Can you use those same targeting approaches such as custom audience match lists lookalikes you know, what are the options there? Shash (08:49): So, so as I mentioned, custom intent, which is basically a type of custom audience where you target people based on what they search on Google. There's custom affinity, which is a custom audience based on a URL or even an app that you can put in. So you could literally put in your competitor's URL and Google will try to find people that are similar to that. So, and the reason they can do that is because they have all this data from Google analytics from basically you know, obviously search engine, et cetera, where they have massive troves of data to make these assumptions and help you with these audiences. And these audiences often are favorites and on other audience types include keywords. So basically based on the metadata of YouTube videos, so the title, the description, and so on, where you're able to target videos that are about a certain topic. Shash (09:39): You also have placements where you can specify the target channels are videos. So if you have a competitor and they have a YouTube channel, you can show your ad in front of them, which is really, really powerful. If you're basically trying to get your competitor's audience base right into your funnel. And then there's in-market audiences, which is Google's basically audiences of people that are interested in buying something. So there are in market audiences for let's say, automobiles or home and garden for beauty, there's like all kinds of categories, right? So you could dig in and this, I believe there's even like hair, hair extensions for hair lashes. Yeah. So you literally have so many audience types. There's topics, which are videos about certain topics, like broad topics there's affinity, which is basically based on interests. So it's like, oh, these people are interested in X, Y Zed. And then there's also similar audiences, which is kind of Google's version of lookalike audiences. So there are a lot of different options. And a lot of times in certain pumps, some work really well, some work don't work well, but because of you have this vast number of options, there's definitely a lot of different things you can do with that. Kathleen (10:50): Wow. So you mentioned earlier cost, how does the cost per click compare on YouTube to maybe other forms of Google ads, LinkedIn, Facebook, et cetera. Shash (11:05): So the cost per click, for example, as compared to Google search, it'll be significantly lower. As compared to let's say display, it's going to be more expensive because it displays usually far less qualified clicks. And as compared to Facebook, it can really depend on niche. Some niches, it can be a little bit lower, some niches, it can be higher but the traffic is very, very qualified. Typically find that YouTube graphic and works well. And usually they're, long-term buyers that people who are usually very interested, especially if you're targeting them with a targeting option that, you know, they're basically, let's say they're watching a video about that top. Right. That's a really good lead. Kathleen (11:42): Yeah. Interesting. So, I mean, it sounds like it makes sense to consider for almost any business. I think the thing that might seem intimidating to people is like, it's video. Right? I got to, I got to create a video, correct. Like if you're doing an industry mad, you're creating video for your advertising. Right. Shash (12:01): Absolutely. That's, that's something that scares a lot of people. They, but it's actually not that hard. So for example, if if you're running an ad for, let's say a software company, right. It's not that hard. You could literally take kind of a, you know, basically a selfie video as like a selfie iPhone camera, and then pair that with a lapel mic and be able to shoot simple ads. There are a lot of people who run softwares that have been able to do that. Now, obviously you can go the whole production route, but basically what Grammarly or monday.com have done, but you can just start simple with a selfie video ad. So the key thing to understand is you've got to start somewhere and that video in general is a huge competitive advantage today, if you're not using video, it's basically one of the formats of communication. That's just the most effective and consumers love video, right? There's been so many studies on it, landing pages with video, typically perform better product pages with video, perform better. People kind of want to see and watch basically video of what they're about to buy because you get so much more information than images and touch. So it's absolutely something that's you, you, you should dive into. And basically any business that has a core competency competency than video, typically their marketing efforts just do so much better. Kathleen (13:18): So you talked about using your cell phone camera and a lapel mic to create video, but I have to admit I'm skeptical because I feel like, yes, it's easy to do those kinds of videos, but I also have to believe that there are certain things that you need to do to create a video that's really going to drive conversions because it's not about just like getting your video out there. It's obviously about, you know, inspiring action. So can you maybe like break down what you found in your experience makes for a high converting video? Shash (14:54): Absolutely. So you need to follow a structure and you need to basically be able to hit those persuasion triggers. The first piece of that puzzle is the hook, right? Like you've got to grab their attention basically the way you want to think about it, as you need to like basically grabbed them by the throat would be like pay attention. So the way we do that is real often say a controversial statement are we'll call up, call out our iden audio. Our we'll call out our ideal audience with their major pain point. Right? So we'll say something like, Hey, are you let's, let's go with a local electrician example. Right. I don't know why I came up with that idea, but let's say, are you a local, are you an electrician? That's just tired of of your expensive software bills for a program that you don't even know how to use. Shash (15:43): Right. and then basically that steep and you've grabbed their attention. And it's also something that kind of calls them out and they're like, oh yeah, this, this ad is for me. Maybe he has a, there might be a solution to this pain point I'm having write down. Right? So the key to any YouTube ad is really knowing your customer's pain point and being able to really grab their attention with that pinpoint. Right? So they're, you know, motivated to keep watching. And after that, what you'll want to do is you will want to start building some authority and credibility. You'll want to show them how your product works and why they should even consider basically checking out whatever you're giving them. And you'll want to make sure that it's very strong call to actions. So to give you to continue on with the treadmills as electrician. Shash (16:29): So let's say, Hey, are you in a local electrician? That's just tired of overly expensive software that you don't know how to use and that's buggy. And it's basically, it's not helping your business in any way. So that's, and then the second part of that I imagine would be something like, so I used to be a local electrician had that, that was a huge pain point for me until I decided to build my own software specifically for us, because, you know, I'm an electrician as well. And so I decided to build this software called whatever. And we basically used we talked to thousands of electricians to figure out how to build a best solution. That's, you know, doesn't have let's say this common issue that they have typically that their software or this issue, and then actually show them the product and perhaps show them that. Shash (17:24): Yep. Imagine if you could just let's say call up all or imagine if you could send out a quote and just one easy click, right. And imagine if you could let's say be able to get your subcontractors to bill you in one easy system. Right? So now you're actually showing them what that is about. So from there, you'll go into call to action and tell them, Hey, if you want a free trial click, the link or below, or if it's like, for example, what we do a lot is send them to some sort of case study. So one angle you could go with this is if you want to see a free case study on how we use this tool to double the revenue of our business in less than a year and all the tactics and strategies we use, then that's a big to do it. Shash (18:07): So a lot of this, you know, as you brainstorm it, you come up with it, but you kind of have that base structure, which is cook. You want to call your audience out. You want to show them the products and its benefits. You want to build some party and building, right? Like why is a, you know, for e-commerce products, right? Often I've seen some of them use research or other others have used, you know, personal experience, right? Like I've actually done this or I've, I've been in your position. So that's one way of building a party and credibility. Another way is, Hey, I've helped over 5,000 people with this problem. And then from there, your first call to action, where you tell them, Hey, click the link above or below to go get this free training, free trial, free you know, basically lead magnet, case study, et cetera. Shash (18:51): Right. And then from there, you might want to show some social proof and show them that, Hey yeah. Maybe show them as basically a sliding wall of testimonials and the videos. So like half, half the video just be testimonials are, you can even clip in videos of happy clients, like quick 10, second clips. It could even be potential, you know, other forms of social proof, like you've featured in Forbes magazine, et cetera. So from there, you can have another call to action because you always want to have at least two call to actions and you wanna tell them, Hey, click the link below to go sign up for this free trial. And the key here that you got to understand is once you actually start running basically YouTube ads, you will get a good feel for it. But also the biggest thing to do is you gotta be, you gotta do preparation for us, right? So number one is use this tool called Vid Tao dot com, vid Tao, T a o.com. And this is a completely free tool. That's what we use to find really great video ads. So we will just use that and be able to just basically enter in a competitor's name final to video ads. And then you can see how many views that ad got. And typically if it's gotten a ton of views, you know, that that ad has done really, really well. Kathleen (20:08): Oh, that's a good tip. It sounds like timing is really key. So you mentioned in the beginning having a hook and is that because with in-stream ads? I mean, at least my experience has been like, you have a certain number of seconds before the person is given the option to skip the ad. Shash (20:25): Yeah. So you have five seconds before they're given the option to skip that. So you want to really grab their attention in the first five seconds. Kathleen (20:31): So you have to have the hook quick, you know, don't bury the lead as they say in journalism. Okay. And then, and then I also would imagine from a timing standpoint, that overall length of the video is pretty important. Like have, do you see people drop off after a certain amount of time? Is there like a standard length that you think performs really well? Shash (20:54): I would say we've had ads from 45 seconds to three, four minutes long work. Typically what I say the ad is as long as it needs to be. So don't try to artificially make it longer, but if you need to add more length, do cover the key persuasion points or the cover, the key benefits of your product. You may need to add a little bit more to it, right? Because some products are softwares may just need more explanation, right? So our, some might be super simple and might only require a 62nd ad so that ultimately the length is something you can test, but the key is you don't want any fluff in there. If there's fluff, you want to get rid of it. Kathleen (21:34): And is your call to action always at the end? Or do you ever have anything sort of in the middle Shash (21:39): Typically two call to actions at the minimum, sometimes even three, but typically one call to action. That's maybe, you know, somewhere in the middle, right? Like at least 30, 45 seconds in, and then you'll have the second and third call to actions be a bit later. They could be different, but usually you'll, if you're, let's say sending them to a case study, right. You, there's probably only like a couple of different ways to say, click the link above or below to go check out this case study. Right. you could do different variations, but it's like in the first one you could focus on like click, click the link above or below to check out this case study where we show you how we doubled our client's revenue with a strategy. And then the second one could be perhaps another benefit point, click the link up or below to see how the reduced amount of time you know, our client works in his business by 50%, right? Like it, if you have perhaps multiple parts of the case study, you can kind of play on that and use different CPAs to basically get clicks from people who are looking for different things. Kathleen (22:42): Okay. So, so let's say somebody does this, they get their video, all done, they get it set up, they have their audience ready to go. And then they go to launch the ad from a budget standpoint. How much do you think somebody should expect to spend in the beginning in order to have a viable chance of the ad being successful? Shash (23:02): So with YouTube ads, I would recommend a minimum of a hundred dollars a day as a test budget. That typically gives you some good data fairly fast with, if you're trying to be more aggressive, you can go up 200, 300 a day. Usually you'll want multiple ads. So the one to test the ads, the hubs you can look at and you can edit them in that way, you can get some variations and you can see which hook grabs the most attention. And then but we typically will also recommend that, okay, you want to have a couple different bodies, right? So we might have two different pubs, two different bodies, that's four variations. And that allows you to kind of have a much better idea of what's working and not working. And then based on which ad does the best you can go and modify the landing page to basically be congruent with that messaging. Shash (23:51): Ultimately it comes down to testing a lot of ads and then tweaking your landing pages to be able to figure out what's working and not working, or sometimes you'll get lucky. And your first kind of ad and landing page combination just works amazing. If you've done a lot of Facebook ads and search ads, it's going to be a lot faster for you because you already know the process of testing kind of creators. You already know how media buying works. If it's your first time doing media buying, it's probably going to take a little bit longer. Kathleen (24:17): So that was going to be one of my questions. So it's like once you get it all set up and it's running, how much time should you give it before you like make that keeper cut decision? Shash (24:29): That's a good question. Ultimately what I would say is it depends on a few things, right? The first thing is before you even run ads, you've got to figure out if it's realistic to make YouTube ads work for your offer. What we find is higher ticket offers for well e-commerce offers that a higher price info-product offers at a higher price or SAS products that are either, either you have some way of collecting money up front, or you have, you know, basically you're okay with, you know, spending a couple of months of basically revenue from the recurring to get that right. So if you're selling a software, you know, your lifetime value is like $900 and that's over nine months, let's say it's 99 a month, nine. So nine months or 10 months, that's a $900. And let's say, it's the average cost per acquisition for a hundred dollars a month. Shash (25:23): Customer is $350. So if you have venture capital, then that's a no-brainer deal because you know, you're going to make $900 and you spent $350, however, it's, you don't have venture capital. Then that makes it really tricky because you don't have three and a half months of cashflow to basically put into it. So what you need to do is figure out a creative solution and usually software companies that have been able to do that, what they do is they'll typically either do a bundle. So you'll have maybe a year upfront or they'll perhaps have a training or some sort of front end offers. So what that, what I've seen softwares like click funnels do is they will literally have a $997 info product that as their front end offer and then click funnels to bundled in the back. And I've seen this with multiple different niches. Shash (26:05): It's basically you have the training program, but maybe a couple months of the software. And then because you're collecting a thousand dollars upfront, you're profitable on the front end, and then you also have the recurring on the backend, and that's just purely a way of how you structure your offer. Now, on the other hand, if you're trying to just, you know, basically let's say you have a 10 month based customer retention rate, they stay for 10 months and you make $900 from that. But the issue is that you're spending $350 to get them and you don't have the capital for that. Then your YouTube is not going to work for you unless you figure out either a venture capital or you figure out how to structure your in a way where you collect that money upfront. So that's really, really important is just figure that out before you run ads. Kathleen (26:49): Okay. That makes sense. And then once you're running your ads, what's, what is your kind of routine for how often do you check back in and kind of watch performance so that you're able to tweak and optimize? Shash (27:03): I'm checking every day. So every single day go in and chat. So basically the way we optimize is on the ad level. So, you know, there's the campaign level does the ad group level and then this the ad level. So we usually just look at all the ads and if an ad starts getting out of KPIs, then we'll just pause it. Kathleen (27:19): Okay. All right. So let's shift gears for a second and we've talked a lot about how it works and kind of what you should be doing and watching. Let's talk about some examples, cause you've worked with a number of different clients. Can you share like some stories, success, stories, or examples of where you've done YouTube ads and what kind of results you've been able to get with them? Shash (27:41): Yeah. So for example, B2B, the ran ads for a software company called helium 10, I think they probably spend like a couple of hundred thousand dollars over the lifetime. And it was, it was a pretty good traffic source for them fairly profitable in terms of their long-term customer value in terms of companies that are more in the info-product space. So if you, nobody's a really good example because basically I got in there started running the ads and we're spending a new year's 5,000 a day and making 10 to 15,000 a day back. And it also got him device magazine because the ad was just so so interesting and so controversial that he was kind of talking about it. Shash (28:28): I see. So it was a nice little bonus as well on top of the profit. So that's a great example of where not only did the generate really great direct response results, but we also ended up getting a lot of branding out of it because a ton of YouTubers started, started making videos about it's add a ton of people on different farms, started talking about him. Everybody just started talking about the ad and, you know, it led to the point where the organic growth from the ad was probably just as powerful as the pay pros from the ad. Other clients we've worked the amazing selling machine, the renter ads for a couple of years. And yeah, YouTube was just a huge, huge basically revenue source for them generated multi-millions from YouTube. And ultimately just came down to there. They had a really good funnel and the ads were really good. Shash (29:16): So we scripted a lot of these ads and then they will just execute it because they just had a videographer and the founders, Matt and Jason would just jump on the camera and shoot ads. They were really good about it. They've all finished ads. So that's a great example as well. So yeah, basically different niches indestructible shoes, for example, that's an e-commerce brand. So we were able to generate 1.2 million for them with e-commerce YouTube ads. So e-commerce can work as well. E-Commerce is often easier because of the fact that there's less competition. You just got to figure out the video part. So you've got to put more effort into the video for them we found a production agency that we partnered with to create video ads and those video ads just absolutely did so, so well because they were well thought out well-produced you know, kind of just there was effort put into it, right? So if you're doing e-commerce YouTube ads, you do have to put effort into it unlike with Facebook where you can just put an image ad on there. Kathleen (30:11): Yeah, that makes sense. What do you see as the biggest mistakes that brands make when they start doing YouTube advertising? Shash (30:19): So usually the biggest mistake I see is they've tried to take their Facebook ads, creative and strategy, and use that for YouTube ads. So Facebook ads, campaign and optimization strategy, audience strategies, and then also the creators where, you know, on Facebook, a lot of times you can run like the super simple video ads, just slide shows, and there's no voiceover, there's just some music on the background and they do well on Facebook, but on YouTube, they don't work because on YouTube number one, people expect the human touch, right? They at the very least expect a human voice, even if there's not a person in the video, even if it's not after they want somebody that's guiding them through this video, right. They don't want it to be kind of just like background music because of the fact that everything on YouTube has basically a voice, you know, even music videos have a voice. Shash (31:07): There's usually somebody that's a lot of commentary videos that people will share their screen or, you know, show like a video game while they're commenting or they'll do animation with a voiceover or they'll have live action where they're basically in front of the camera, even if it's selfie style or if it's just them pop in front of camera. But this all is that human element. Right. And a big part of that is when you're running a YouTube ad, right? The video ad isn't muted by default, while on Facebook, a lot of times, you know, you'll see a video ad on the, on the newsfeed and they're all automatically muted, right? You have to click the button to listen to sob. So that's something that just makes a huge difference where you need to make sure you have that voice or human element to it. Kathleen (31:48): Is it important to have captions on your video ads and YouTube Shash (31:53): It's worth testing? I don't think it's absolutely essential. It does help as a visual aid. It doesn't even necessarily need to be like captions of every single word you say, but it could be literally like key key emphasis moments. So you could emphasize that, but we've definitely used a lot of captions in our video ads and that definitely helped significantly. And in split tests, we've run. However, in certain ads you want to just make sure it doesn't look, you know, if you have a really cinematic app typing captions on the bottom that are like hard coded and it's, it just looks can be distracting. Yeah. That's for sure. Yeah. Kathleen (32:25): Interesting. All right. We're going to change gears again because I have two questions that I always ask my guests. And I'm curious to hear your take on these first being of course we talk all about inbound marketing on this podcast. Is there a particular company or individual you think is really setting the standard for what it means to be a great inbound marketer these days, inbound Shash (32:46): Marketers? Huh? That's a great question. I would definitely say in terms of pure marketing genius, I like Alex Becker. He's, he's got really good marketing skills, some of the best I've seen. Yeah, I think he's just really good at understanding human psychology and being able to hit those triggers and pain points and being, you know, not necessarily being the most sophisticated marketer, but being the most efficient and effective. Like he's very good at that. So I really, really liked his his marketing methods. I also think this marketer it's that whole crew over there, they're doing a great job. I love to just cut out things. Yeah, those, those two are two that come to mind. Kathleen (33:34): You just, you just cut out when you said your second one, it like totally cut out. So can you start over when you said, I also think and just, just start there. Shash (33:43): Yeah. Yeah. So I also think that my second pick would be Ryan Deiss and the whole Digital Marketer crew. They just do such an excellent job. They're really, really good. Kathleen (33:53): Yeah. They're great. I know those guys and they're very sharp and Ryan is a real go-getter. Awesome. All right. Second question. Most of the marketers I speak with their biggest challenge is just keeping up with everything that's changing in the world of digital marketing, staying on top of, you know, the new regulations, the new algorithms, the new tools, the new strategies. How do you personally keep up to date and keep yourself educated? Shash (34:19): So, I mean, the number one thing is you just gotta be inside the ad concept because that's where you're gonna see stuff first. Number two is obviously I, I would say just having the network of people who do the same thing. So for me I talked to a lot of YouTube marketers. So on top of our own media buyers, the also I talked to guys like Tom breeze and like, they're basically other experts Brian Moncada, for example. And these are guys that I often communicate the then, you know, basically being in that circle, you kind of get that information first because sometimes you might dig into an issue and bring it to attention, or sometimes they'll do it. But typically if you surround yourself with marketers who are doing the same thing, you'll get it a lot faster. Kathleen (35:13): Great. All right. Well, if somebody is listening and they have a question for you or they want to learn more, what is the best way for them to connect with you online? Shash (35:26): Yes. So the first resource I would check out is our YouTube channel. If you look up Shash Singh, so S H A S H and S I N G H. So we got a lot of videos there. That's probably the spot to kind of just learn stuff and that other resource I would, if you need to get in contact with me, I will check out our website, which is Linxdigitalagency.com. And I can throw links to that as well. Kathleen (35:54): Awesome. And I'll put those links in the show notes for anybody who's listening. So had there to get more information. And in the meantime, if you are listening to this episode and you liked what you heard, or you learned something new, I would love it. If you would head to Apple Podcasts or the platform of your choice to leave a review, that's how other listeners find us. And if you know somebody else who's doing amazing inbound marketing work, tweet me at @workmommywork, because I would love to make them my next guest. That is it for this week. Thank you so much for joining me Shash, this was really fun. Shash (36:25): Thank you for having me.  

James Schrader is the Founder of Six Knot Entertainment, a team of comedians, writers, musicians and all around creatives that produce content as well as help startups, companies, and artists engage and entertain their audience. James is also the Face of Dr. Squatch Soap Co. that raises the bar on personal care with handmade bar soaps and high-quality natural products.  As a talented writer and actor, James won the No. 1 spot on YouTube's 2020 “TrueView for Action” Advertising Leaderboard and 2017 San Diego Funniest Person. He's also a regular performer at The La Jolla Comedy Store, The Mad House Comedy Club, and The Comedy Palace. You can learn more and connect with James Schrader on the link below.Website - https://jamesschrader.com/YouTube: https://www.youtube.com/channel/UC4XCvuwxnFi5_7C6Ncm12xQLinkedIn: https://www.linkedin.com/company/success-fundamentals™Facebook: https://www.facebook.com/successfundamentalspodcastInstagram : https://instagram.com/successfundamentalspodcast?utm_medium=copy_link

On today's episode our peer leaders come together to discuss the Start Strong True View tool. They will use the tool to break down some of their favorite music videos, looking for healthy or toxic relationship traits. you can follow along by pulling up your own music videos on YouTube as they discuss. --- Send in a voice message: https://anchor.fm/start-strong/message

Shishir is as ahead of the technology curve as it gets, some of his ideas have revolutionized the way that tech giants like Microsoft, Google, and YouTube operate.  Now, he's innovating again as the founder and CEO of Coda-an amazing integrated system that centers around creating Docs that are as powerful and actionable as Apps. He's also one of the most down to Earth human beings we've ever had the pleasure of sitting down with! References in this episode: Unfrozen Caveman Lawyer SNL Skit Steven Sinofsky's book-Hardcore Software: Inside the Rise and Fall of the PC Revolution Coda Doc-No Code, Just a Coda Doc: How Squared Away Saves a Thousand Hours and $100K a Year Coda Doc-Rituals for Hypergrowth: An Inside Look at How Youtube Scaled   Episode Timeline: 2:20 - Shishir's data path intersects with Rob's and the stories abound, Shishir passes on working for Google before it was Google 15:25 - Shishir has a random idea about advertising that eventually forms into some common advertising practices, Google woos Shishir back, and he ends up running YouTube! 27:25 - The value of a Computer Science degree is....debatable, an interesting definition and example of AI, and Nouns VS Verbs in naming products and features 41:00 - How Coda was formed and the amazing innovation that Coda is-it makes a doc as powerful as an app, and the importance of integration Episode Transcript: Rob Collie (00:00:00): Hello, friends. Today's guest is Shishir Mehrotra, and let me tell you, Shishir is a ringer of a guest. We met back at Microsoft in the 2000s where he was already entrusted with some pretty amazing responsibilities and was doing very, very well in those roles. About the same time that I left Microsoft to start P3, Shishir left Microsoft to go ... Oh, that's right ... Run YouTube. And he was at the helm of YouTube during what he calls the hyper-growth years where YouTube really exploded and became the thing that we know it is today. During this conversation, I discovered that it certainly sounds like he invented something about YouTube that we absolutely take for granted today and has been seen by billions, used probably billions of times per day. That wasn't enough for him, so he left YouTube after a number of years and started a new company called Coda. Rob Collie (00:00:55): And Coda is an incredibly ambitious product. You could say that in some sense, it's aimed at being a Microsoft Office replacement, but even that isn't quite right. It's in a little bit different niche than that. And, of course, we explored that in our conversation. We talk about his billion dollar mistake, quite possibly, literally, billion dollar mistake, not many people can make those. I was thrilled to discover that he and I have basically exactly the same philosophy about nouns and verbs in software. We talk about the antiquated notion that a computer science degree is somehow super important in product management roles, even at software companies. And just, in general, I couldn't get enough of it. He was super gracious to give us his time for this show, and I hope you enjoy it as much as we did. So, let's get into it. Announcer (00:01:42): Ladies and gentlemen, may I have your attention please. Announcer (00:01:48): This is the Raw Data by P3 Adaptive podcast with your host Rob Collie and your cohost Thomas Larock. Find out what the experts at P3 Adaptive can do for your business. Just go to p3adaptive.com. Raw Data by P3 Adaptive is data with the human element. Rob Collie (00:02:11): Welcome to the show. Shishir Mehrotra, how are you today? Shishir Mehrotra (00:02:15): Oh, I'm great. Rob Collie (00:02:16): Are you coming to us from Silicon Valley? Shishir Mehrotra (00:02:17): I am. Well, south of California. Been in my house and in this spot for about the last year. Rob Collie (00:02:23): When did we meet? Shishir Mehrotra (00:02:24): You were working on Excel and I think at the time I was working on WinFS, the early days of Microsoft. Rob Collie (00:02:31): Oh, WinFS. Just completely unexpected sidelight. It was like 1998 or maybe 1999, we're in a review with Jim [Allchin 00:02:42] and all of his lieutenants. And the whole point of this meeting is to assassinate the technology I was working on. This was an arranged hit on MSI ... Shishir Mehrotra (00:02:54): [crosstalk 00:02:54]. On MSI. Rob Collie (00:02:55): ... On the Windows Installer, right? Shishir Mehrotra (00:02:56): Okay. Yeah. Yeah. Rob Collie (00:02:57): And there are factions in this room that have had their knives, they've been sharpening them and they've arranged this moment so they can kill us. And, at one point, one of the complaints about us was our heavy use of the registry. Just poisoning the registry. Do you remember a guy named Rob [Short 00:03:15]? Shishir Mehrotra (00:03:15): Yeah, of course. Rob Collie (00:03:16): I really liked Rob Short. I thought he was awesome. He was a tough guy, but also really fair and funny and friendly at the same time. And he's been sitting in this meeting for hours because he has to, and he's just totally tuned out. Of course he would be, right? It's not about him. And then, this mention of the registry as an attack on us comes up and Jim Allchin immediately whirls around to Rob and goes, "Now you see, this is what I'm talking about. Our storage system is such a piece of shit." And he starts ripping it to Rob and Rob's having to wake up from his trance. It's like suddenly the guns can swing so fast in those meetings. Shishir Mehrotra (00:03:55): I mean, that was a use case that Bill and Jim and so on all tried to push on WinFS, but it was one we actively resisted. It's a hard one. Rob Collie (00:04:02): It is. The worst thing in the world is to have state stored in multiple places that have to go together with each other. Right? That just turns out to be one of the hardest problems. Shishir Mehrotra (00:04:11): It's such a critical element of the operating system. And you end up with all sorts of other issues of what can run on what and ... Rob Collie (00:04:17): And it's funny. The registry was basically my introduction to the entire Win32 platform. When I was running the installer, that's all I knew about. I knew about the type library registrations and the registry. I knew it in class IDs. And I could follow those things. I could follow that rabbit's trail from one place to another without ever really understanding what a class ID was. Right? It was just the registration of an object, right? Shishir Mehrotra (00:04:40): Right. Rob Collie (00:04:40): I didn't learn that until years later. So funny. But then we crossed paths again. Right? Shishir Mehrotra (00:04:45): SQL. Rob Collie (00:04:46): I remember how it happened. Ariel [Nets 00:04:49] came into my office and said, "Hey, there's someone important who's going to need some information from you." And I go, "Okay." And he said something like, "He's a real rising star here, so make sure you give him everything he needs." And I'm like, "Okay." Shishir Mehrotra (00:05:05): I don't think I know this half of the story. Okay. Rob Collie (00:05:09): And I think you were somehow involved with the potential acquisition that was going on at the time. Is that true? Shishir Mehrotra (00:05:14): You talking about in-memory BI? Rob Collie (00:05:16): Yeah. Shishir Mehrotra (00:05:16): Yeah. I was at the time ... Maybe for your listeners. So, my history, after WinFS folded and collapsed, and you can talk about that if you'd like, I ended up being unexpectedly merged into the SQL Server division. I ended up running what Microsoft called the program management team or SQL Server. And it was super interesting for me because I was never really a database guy. Everything I had worked on to that point was fairly end user-centered, infrastructure in the background. And I was surrounded by these people that really love databases. Actually, as a side note, I fell in love with databases because of Paul Flessner. Paul was on his way out. He was retiring that year and he had one last ... At the time we used to call them strategy days so that Bill and Steve and so on would post this annual review. Shishir Mehrotra (00:06:01): And Paul Flessner, he decided this was going to be his last hurrah strategy, "I'm going to tell these people exactly what I think." He's in the middle of preparing for this and WinFS is folding up and he says, "While you're figuring out what you're going to do next, why don't you come help me write the strategy days presentation?" And he was really drawn to the idea of someone that actually wasn't in his organization doing it because I could speak my mind about whatever and I had no bias walking into it. And probably from his perspective, I would write whatever the hell he wanted and make it sound good. This guy, he's a database legend. He drove the Sybase acquisition that turned into SQL Server. And so, he had a list of ideas for how to think about the database market that many of which were pretty ascetical. Shishir Mehrotra (00:06:44): And he spoke in very plain language when he's ... Actually, interestingly, he's retired. [inaudible 00:06:48] his woodworking. That's his thing. He builds chairs and tables are amazing. You can go buy them. As opposed to many techie database guys, he speaks in very plain language. Rob Collie (00:06:55): I love that. Shishir Mehrotra (00:06:56): And you just walk through like, "Here's how to think about the different workloads and here's what's happening in the industry and here's what's happening in data warehousing." Which wasn't really a term at the time and data warehousing was just emerging. And then, at the end of that process, we had a pretty successful strategy days and he said, "Why don't you run the PM team and help my new guy?" Ted Kummert came in to go and run SQL Server after Paul. And that's how I ended up in that spot. And as part of that, I ended up covering a lot of ... One of Paul's last statement was, "Data warehousing is not the same thing. Go do something different." And that's where people like Ariel and Amir and so on, that whole division, Tom ... And there was a bunch of people running that at that time ... Came into play. Shishir Mehrotra (00:07:34): And then they had this idea that ... There's a lot of different things to know about SQL Server. SQL Server is not actually well-built for data warehouse and so most databases are not. And at the time, the raining wisdom was you needed a completely different architecture for business intelligence, which I guess we called OLAP back then. I don't know if that term is still used. Rob Collie (00:07:54): Yeah. Oh, we still do. We just hide it. It's a dirty word. Shishir Mehrotra (00:07:57): Yeah. For the geeky folks out there, and the key difference being that instead of storing things row by row, you store things column by column and you also precalculate aggregate. So, you have some sense of what, I guess, nowadays called the cube. These things are likely to be great for, "We're going to precalculate the sum of orders for customers by region or whatever it might be." And then, Ariel and his brother Amir had this idea and they said, "Hey, we've got this strategic advantage at Microsoft, which is we own the front end and the backend of this architecture. On the backend, we need to be able to scale better and we need to move to column storage and do all this fancy stuff with cubes. But if you ask anybody where all of their analysis actually gets done, what do they say? Shishir Mehrotra (00:08:38): There's 1,000 reporting tools out there but everybody lives in Excel. And so, they said, "What if we were to find a creative way to pull these together? And I think at the time you were running this part of the Excel platform. And so, I was sent in to go figure out how to make this pitch. I mean, these guys really wanted to do an acquisition space and so on. And I was sent in to try to make the pitch. And, actually, the insight there was interesting. Amir came up with this chart, which I'm not really sure where it came from but he basically went and looked at the size of cubes of OLAP instances across a wide set of customers, including all of Microsoft. He pulled all of these different ones and he figured out that the biggest cube at Microsoft was this thing called MS Sales. Shishir Mehrotra (00:09:20): It was all the customer data from Microsoft if you remember well. And he said, "If you compress this down with column storage, I'm going to get the numbers wrong." But it fit inside tens of megabytes of storage, which was previously much, much larger if you did as row storage. And he said, "This is so small that it can fit in memory on a client, which was unheard of. Usually, the whole idea behind these systems was you have to query a server. The server is really big. At that time, a lot of systems go up and scaled out. There's often very big hardware back there as well. And he said, "Hey, I bet we could move to a model where the primary way that people do this analysis actually happens in that place where they actually want to do their work in Excel. So, I think that's where the other half of that conversation from my side was coming from. Rob Collie (00:10:06): Yeah. So, like you said, with Paul Flessner bringing you into right part of the strategy days stuff, Amir was, at that point in time, still using me in the same way. I had come over from the Excel world and so he was trotting me out every time he wanted someone to talk about Excel in a way that he couldn't be criticized. I was just almost the unfrozen caveman lawyer from Saturday Night Live, this Forrest Gump figure, "Listen, I don't know much, but I do know Excel and I know the people." You know? Shishir Mehrotra (00:10:32): Yeah. Yeah. Rob Collie (00:10:33): Usually, because on the SQL side of the house, you couldn't argue with me about Excel. If I go back to the Excel world, they'd all argue with me but on the sequel side, I was unquestioned. So, Ariel was right, he said, "This guy is a mover and shaker. He's going places." And then, an eye blink later, you're at YouTube. When did you end up at YouTube? Shishir Mehrotra (00:10:53): So, there's a personal story arc that goes along with this. I started a company out of school called [Sintrata 00:10:58]. It was an early version of what became AWS, Azure, so on, to utility computing. There's a whole generation company that started back in that '99, 2000 period. All of us were seven to 10 years too early. There was no virtualization, no containers and none of the underlying technology that actually made the cloud take off existed yet. As that was wrapping up is how I got to Microsoft but in that period, Sintrata was funded by this famous venture firm called Kleiner Perkins. Shishir Mehrotra (00:11:23): My primary investor was a [inaudible 00:11:24]. [inaudible 00:11:25] as Sintrata was wrapping up, he had suggested, "Why don't you go join another client or company?" And I said, "Which one?" And he said, "Well, you can look at all of them but the one that's really hot right now is these two Stanford guys are creating this new search engines called Google. Might want to check it out." And so this is back in 2002. And so, went over and spent some time with Larry and Sergey. And at the time, they hadn't hired a single outside product manager. And so, they wanted me to come in and start the product management team there. And, interestingly, I turned them down. My wife likes to call my billion dollar mistake. And instead I got drawn to Microsoft. Shishir Mehrotra (00:12:01): As I got drawn to Microsoft, it's related to this story because I had an old boss of mine, I was an intern at Microsoft when I was in college, and he was starting this new thing called Gideon that was in the Office team actually. And the project would turn Office into a front end for business applications. So, it's had a lot of relevance to what ended up happening in that space. Rob Collie (00:12:18): Who was running Gideon? Who was that? Shishir Mehrotra (00:12:20): Satya was our skip-level boss and this was much, much earlier in his career. And the guy actually running the project was a guy named John [Lacada 00:12:27]. I think he's gone now. I don't know where he is. Yeah. Rob Collie (00:12:29): I worked with John quite a bit over the years [crosstalk 00:12:32]. And this is how you know Danny Simmons. Right? Shishir Mehrotra (00:12:34): That's right. Danny was part of that team. Rob Collie (00:12:36): Oh my gosh! Yeah. Shishir Mehrotra (00:12:36): Yeah. Danny was on that team. I ended up working with Danny multiple times. Mike Hewitt was the one who was my intern manager who pulled me over to the project. Actually, as a fun version of fate or whatever, Mike now works at Coda. [crosstalk 00:12:48]- Rob Collie (00:12:48): Does he really? Shishir Mehrotra (00:12:49): Yeah, he's an engineer here. He's great. He lives in Idaho. Once we really started hiring distributed, I finally managed to pull him into Coda. So, I turned on Google in that period and they didn't let up. Basically, every year they would call and say, "Hey, we got something down here for you." Gideon actually didn't have a very positive outcome. I showed up to work on this thing and nine months later, Sinofsky killed it. Given the priorities Office had at the time, it made reasonable sense, but it was my first education of big company politics and that's how I ended up working at WinFS. Rob Collie (00:13:20): Sinofsky has delivered many such educations of big company politics. Shishir Mehrotra (00:13:24): Yes. Yes. For sure. For sure. Rob Collie (00:13:26): One of his primary contributions. Yes. Shishir Mehrotra (00:13:27): So, are you reading his history of Microsoft [inaudible 00:13:30]? Rob Collie (00:13:30): I haven't been but now I will be. Shishir Mehrotra (00:13:32): Oh, you should. It's good. Steve and I didn't always see eye to eye on everything, but his sense of history is really good. I don't know how the hell he remembered so much stuff, but he's basically publishing a new thing every few days, I think, maybe every week, and it's really good. Rob Collie (00:13:44): I both loved Stephen and was terrified of him at the same time. Shishir Mehrotra (00:13:48): It's common. Rob Collie (00:13:49): Yeah. Shishir Mehrotra (00:13:50): So, I'm working on SQL Server, but the reason all that matters is I was committed to Seattle. I had convinced my, at the time, fiance now wife, to move up to Seattle. She's a physician. So, she was doing her residency at Children's Seattle. And I convinced her to stay and do her fellowship and that all ran out. So, my clock ran out on Seattle. Said, "All right, now we're ready to move." And we had presumed we were going to move to the Bay area. So, it was just implied at the time, if you're going to be a techie, you got to move down to the Bay Area at some point. And I thought I was going to start another company. I was ready to do it again but Jonathan Rosenberg, the guy at Google who ended up running product there, he called me, he said, "Oh, if you're thinking about coming back, why don't you just come meet a few people?" Shishir Mehrotra (00:14:28): And I said, "No, I've been doing the big company thing for a while. I don't think I want to do that anymore." And he said, "No, no, no, no. Google is not that big a company." This is 2007, 2008. And he said, "Google is not that big of a company. Come just meet a few people and nothing else and have some good conversations." And so, I went down, met a bunch of people and this was Larry and Sergey but also Vic Gundotra was there then and Andy Rubin had just joined. And there was a bunch of ... That era of Google was being formed. And I end up, at the end of the day, in Jonathan's office and I tell him, "That was really entertaining, but it feels like a big company. I don't think this is for me." Jonathan's a pretty crass person. I won't use the same language he used but he said, "Oh, that's really effing stupid." Shishir Mehrotra (00:15:06): And I said, "Why?" And he said, "Well, look, and I'll just give you a really simple reason. All those people, they probably talk to you about Android and Chrome and all this other stuff but what they forget is that, at the heart, Google sells advertising and all the money in advertising goes to television. And nobody even watches those stupid ads." This may sound dumb, but maybe not to this group. I didn't know that. For me, I'd never bought or sold an ad in my life. And the idea that all of the money and advertising goes to television was news to me. And I got on a plane after work back to Seattle. I do a lot of my thinking on planes for weird reasons. You may be the same. I don't know. Shishir Mehrotra (00:15:40): But I get on the plane, I take out this little sheet of paper and this was a week after the Super Bowl, February of 2008, the Giants had just beaten the Pats in this epic Super Bowl. And I take out the sheet of paper, I write at the top, how come advertising doesn't feel like a Super Bowl every day? And the basic thing I was thinking about was we had our friends over for Super Bowl and while we're watching the game, the ad would come on, if somebody missed it, I would have to rewind for people to watch the ad again. It's like, "Oh, people actually like the ads in this one day of the year. What's different?" And so, I take out this sheet of paper, I end up writing this little position paper on what I think is wrong with advertising, without knowing really anything about advertising. Get home, it's pretty late. My wife's not up to tell me it was all stupid. Shishir Mehrotra (00:16:19): And then I wake up the next morning and I write to Jonathan. I say, "Hey, look, I really enjoyed the time. I don't think Google's for me, but I had some thoughts on something you said that stuck with me about why advertising sucks. And I'm sure you guys are already thinking about it, but I'm happy to send it to you if you'd like." And he's pretty early morning guy and so he read it and said, "Actually, nobody's thinking about this. Maybe you should come and I'll give you a small team and you can start running this." There were three ideas in the paper but the most simple one was how come ads don't have a skip button on them? And then, if you skip the ad, why don't you make it so that if you skip the ad, the advertiser doesn't pay? Shishir Mehrotra (00:16:50): You change all the incentives of advertising so that if the ads aren't good, then nobody gets paid if the ads are going to get better. And we're going to reset the balance and that's why it's going to feel like Super Bowl every day. He was like, "There's a lot of reward and be creative on the Super Bowl." So, J.R. convinced me. He's like, "Come down. Run this project." When I tell the story, it sounds eerily similar to how I ended up at Microsoft, like, "Oh, come run this small project." And it was this group of people, again, that misunderstood what ... This project was at the time called Mosaic. Shishir Mehrotra (00:17:19): It became a product called Google TV. Chromecast, Google TV, Google Home, all comes out of that same group now. So, I showed up to work on that and very quickly in that process realized that this had actually very poor corporate sponsorship as well. In this case, Larry and Sergey thought this product was really, really dumb. I should have known as I was going through the interview process. And so, I told J.R. and I was excited about the project and I said, "Hey, maybe I should talk to Larry and Sergey about that, a bunch of ideas and other stuff if I met them." He's like, "Oh yeah, they're traveling this week." I was like, "Really? Okay." And every time I asked, he was avoiding me talking to them about the project. But, anyway, so I show up to work on that and it's very long story out, but this paper leads to me working on this project. Shishir Mehrotra (00:17:57): And then, just, basically, we decided to merge the project into YouTube. And back in 2008, to a very side door, end up initially running the monetization team and eventually running the rest of the team for YouTube and then spending six years there and growing that business, which was ... At the time, when I joined YouTube, it was the weird stepchild of Google. It was generally thought of as the first bad acquisition that Google made. Until then we had this string of amazing acquisitions led to Maps and Android and all this stuff. YouTube was a weird one, right? It was the, we lost hundreds of millions of dollars a year. It was dogs on skateboards. We had a billion dollar lawsuit from Viacom. Rob Collie (00:18:35): Mark Cuban famously said it's never going to go anywhere. Shishir Mehrotra (00:18:38): I have very fun stories with Mark Cuban. It was two years after I left YouTube where he finally wrote me and said, "Actually, I think you might've been right." He was quite convinced we were wrong about it. But, anyway, so I ended up working on YouTube. I'd never bought or sold an ad in my life, knew nothing about video and an infrastructure guy in the previous career, and ended up working on YouTube for six years. Rob Collie (00:19:02): It's a really interesting thing, right? Sometimes not knowing a lot about an industry or a topic is actually fantastic because you don't bring all the baggage and all the preconceptions. Of course, you can't just go all in on that. If you never know anything about anything, you're just someone wandering around the world with a loud voice. And so, getting the right balance between knowing what you should know and not knowing the things that will throw you off, if we could get that mix right at all times in our lives, we'd be in great shape, but it's tricky, isn't it? Shishir Mehrotra (00:19:32): You've roughly described my career. Almost every job I took was in a space I knew nothing about. And it's a very positive interpretation of this person who has to learn every piece of this. But yeah, I think a beginner's eye allows you to look at a space a little bit differently and it certainly worked out at YouTube. And we were walking the trends of the video industry in every way, how we thought about content, how we thought about monetization, and what is good content? What is not good content? Our views on these things were diametrically opposite of every assumption that had been made by every experienced person in that industry. I think we turned out to be more right than wrong. Rob Collie (00:20:07): Oh my gosh! Yeah. Now, a few things jumped out at me from that story. First of all, if we think about it with the perfection of hindsight, the clarity of hindsight, basically, Google ran this really sick reverse auction for your services where they like, "If you come here now we'll pay you a billion dollars." And you're like, "Hmm, no." Right? And then- Shishir Mehrotra (00:20:30): It wasn't obvious that it was going to be a billion dollars. Rob Collie (00:20:30): I know. Then they call you back a year later and they say, "Okay. Fine. How about 100 million?" And you're like, "Hmm, no." And they finally got it down low enough for you to take the job. I've never met anybody who has a story where you can even joke about a billion dollar mistake. So, I'll never have the opportunity to recruit you, but if I did, now I know how. Shishir Mehrotra (00:20:56): [crosstalk 00:20:56] blowing your offer. That's right. That's right. Rob Collie (00:20:59): And it's got to include the words, just come run this small, little team. Shishir Mehrotra (00:21:03): Yeah. Yeah. I get drawn to projects. I don't get drawn to the rest of it. So far it's worked out okay. But yeah, I get drawn to ideas. I mean, this is really only the fourth company I've ever worked for yet every transition was drawn by some idea that I couldn't stop thinking about. Rob Collie (00:21:17): That idea or position statement, is that in some way, at the beginning, the origin story of the skip button for ads? Shishir Mehrotra (00:21:27): Oh yeah. I mean, the skip button for ads it's now called TrueView. Back to your point on beginner's mind. So, I show up, I've got this idea around the skip button and actually it makes more sense for YouTube than it does for this Google TV thing that we were working on. So, there's totally reasonable outcome. I show up and my first meeting with the sales team, I'm maybe six weeks in, the head of sales, Susie, she says, "Can you come give a talk to sales team and just tell a little bit about your vision for YouTube." And we had a nice ... And I said, "Look, I don't think this is a good idea. I don't know anything about this part of the industry. So, I'm going to make a fool of myself." And she's, "No, no, no. You have got all these great ideas and they're fresh and different and why don't you come talk to them?" Shishir Mehrotra (00:22:04): And I go talk about a bunch of different ideas, and I talk about this one about skip buttons on ads. And one of the salespeople, who I've since become very good friends with, she raises her hand and she says, "Wait, I don't understand. Do you want none of us to make any money?" They thought this was the dumbest idea on the planet. You put a skip button on ads, people are going to hit the skip button. It's like that's what obviously is going to happen. And, basically, the entire sales force rejected this idea. And it took me three years to ship that feature because every person in the sales force thought it was such a dumb idea. I would get told, "You can come talk at the sales conference, but you're not allowed to talk about your stupid skip button idea. You have to talk about everything else." Shishir Mehrotra (00:22:43): And what turned out was ... This is actually another fun story in great product managers. I don't know if you still think of yourself as a PM, but I consider you to be a really strong product manager as well. But this is a story about a guy, Lane Shackleton, who actually now runs product at Coda. So, Lane was a sales guy. He was actually our primary sales guy at YouTube. And he really wanted to be a PM. And at the time, we had this really stupid policy where you weren't allowed to be a product manager at Google unless you had a CS degree. It was just part of the early, early viewpoint the founders had. Rob Collie (00:23:17): So relevant. Shishir Mehrotra (00:23:21): Right. So, you commiserate with this a lot. So, Lane comes to me and says, "I want to be a PM. How do I do it?" And I said, "Hey, look, I mean, I love you and I think you could do a great job but I've got this policy. And I got to make a really strong case if I'm going to get over the policy." And he said, "How about I just do it on the side? Do it as a trial run." He gave me an idea. I said, "Okay, I'll make a deal with you. I'll let you try to be a PM, but you have to do it in your 20% time. And not in your 80-20% time, but you got to do a great job of your sales job and then you do this part. And the second criteria is you take whatever project I give you." Shishir Mehrotra (00:23:52): And he said, "All right, deal. What's the project?" I said, "Okay, I want you to work on this thing called skippable ads." And I said, "Look, the sales team thinks it's really dumb because the way that the division work, the engineering leader was like, "I'm not allocating stuff that the sales team thinks is dumb. And so, I can give you one engineer who is a new grad and that's it." But I have a playbook for you. I think you need to go and you just go talk to the AdWords team and get this thing out of the buying experience and then work on this with the analytics and figure just these couple pieces out. And we'll be able to ship this thing and we'll slowly build up the business. It'll be fine." Shishir Mehrotra (00:24:23): And so, he goes away and he comes back a couple of weeks later for his update. And I said, "Oh, how's it going? Did you talk to the AdWords team?" And he said, "No, actually, I decided that's not the problem here." And I said, "What do you mean? That was your job. Go talk to those different people." And he says, "Well, I've been thinking about it and I think the real problem here is the name is wrong." I was like, "The name? What are you talking about? We'll name this thing later. This is not that important." And he says, "No, no, I think the problem is that skippable ad is a value proposition to an end user but who buys advertising? The advertiser buys advertising. Skippable is actually a really poor value proposition to the advertiser. Why would I want my ad to be skipped? Right? And so, the reason you're hearing so much negative reaction if people don't understand why it's helpful to the advertiser." Shishir Mehrotra (00:25:06): And so then he came up with this idea and said, "Why don't we name it TrueView?" And I'm skipping a whole bunch of parts in the story, but we call it TrueView. That's what the ad for one is actually called. You have no idea what ads are called, right? Oh, there's ads on Google. Nobody knows [crosstalk 00:25:18] from AdWord. Rob Collie (00:25:18): Yeah. It's not a feature. Yeah. Shishir Mehrotra (00:25:19): But what's a sponsored story? And you don't know any of that stuff. You just know it's an ad. And he said, "So, let's focus on the advertising." Came up with this name TrueView. And the idea is very simple is you only pay per true views. You don't pay for the junk, you only pay for the real ones. Right? And all of a sudden this thing went from being, I'm not allowed to talk about it at sales conferences to the number one thing on the entire sales force [inaudible 00:25:42] all of Google. Beyond anything the average team was working on. Shishir Mehrotra (00:25:45): And it was such a simple idea. And, by the way, the way the math works is very simple, it's most people do skip the ad. It's about 80% skip rates on those ads. So, four out of five times you see an ad, you probably have a skip button, but it turns out that the 20% of the time you don't is such high signal and so effective an ad that you can often charge something like 20 times as much for that view. And so, what you end up with is you end up with you just take that math and say, [inaudible 00:26:09] four times better monetization with a skippable ad than without a skippable ad. Shishir Mehrotra (00:26:13): It was not obvious that advertisers would be willing to pay that much more if they know you actually watched the ad but when you start ... But this is a good example, again, a beginner's mind and, Lane, I mean, this is one of his ... So, I've managed to convince the calibration committees and so on and turned to a product manager and turned into a great product manager. He joined me early on at Coda and now runs the product and design team here. Great example of coming fresh to a new problem. Rob Collie (00:26:36): Yeah. Well, if only he'd had a computer science degree, that idea would have been so much smarter. You know? Shishir Mehrotra (00:26:43): Yeah. The crazy part, this is one of the most technical guys I know and he's like, "I don't understand. I write this stuff on the side. Why do I need a stupid degree for that?" Right? Rob Collie (00:26:53): I know. There was one time in my first three years at Microsoft where I used one piece of my computer science education, one time. I used O notation to prove that we shouldn't do it a certain way. And when I got my way after using O notation, it's like, "This is an O of N squared algorithm." I got to run around the hallways chanting, like, "Whoa, look, my education, it worked. It worked. It worked." And that was the only time I ever used any of that. So, no, that's a silly policy. Shishir Mehrotra (00:27:25): Yeah. It was funny, when I was going to college, my parents were both computer scientists and I was one of those kids who grew up with a ... I never knew what I wanted to be. One week I was going to be a lawyer, then I was going to be a doctor, then I was going to be a scary period for my mom where I really wanted to be a taxi driver. I went through all the different periods. And then, I'm filling out my college applications and it says like, "What do you want to major in?" And I said, "Oh, I think I'll write down CS." I was into computers at the time and so I write down CS. And my dad says, "If you major in CS, I'm not paying for college." What are you talking about? I thought you'd be really excited. Shishir Mehrotra (00:27:57): That's what you guys do. My dad now runs supercomputing for NASA. I thought this would be pretty exciting for you. And he says, "No, no, no. This is a practitioner's degree. I'm not paying for college unless you major in something where the books are at least 50 years old." And that was the policy. And so, I ended up majoring in math and computer science. And from his perspective, he paid for a math degree and I happened to get the CS degree for free. But his view was that ... Which is true ... Computer science changes so fundamentally every 10 years. Shishir Mehrotra (00:28:22): And my classes the professors often taught out of the book that they're about to publish. The book wasn't even published yet and they're like, "Oh, here's the new way to think about operating systems." And it was totally different than what it was five years ago. I think there's a lot of knowledge in CS degrees but I actually think ... O notation is an example. I used to teach that class at school. That's math. That's not CS. Rob Collie (00:28:42): I know. Yeah. Yeah. Shishir Mehrotra (00:28:44): It's a very good way to think about isotonic functions but the actual CS knowledge is all but relevant by the time you graduate. Rob Collie (00:28:51): One thing that you said to me about your time at YouTube that stuck with me years, years, years, years later is that here we are at the tip of the spear, the head of this giant organization and YouTube eventually became giant, and with all this amazing machine learning and just so much algorithmic, not even complexity, but also just we don't even know what it's doing anymore. It's so sophisticated that we can't even explain why it's making these decisions but they're doing well, and yet every day we get together, we're looking at simple pivot tables and there's these knobs on the sides of these giant algorithmic machines that some human being has to set to, like, "Should we set it to six or seven?" And it's just this judgment call. And I just love that. That was, in a weird way, so reassuring to me that even at the absolute top of the pyramid of the algorithmic world, there's still a need for this other stuff. Shishir Mehrotra (00:29:43): The most fun example of this, backing for a moment, my dad, back to the story of me going into CS. At one point I had asked him, what is artificial intelligence? And he said, "Well, artificial intelligence is this really hard to describe field." I asked, "Why is that?" And he said, "Well, because it's got this characteristic that the moment something works, it's no longer AI." And so, AI is what's left is all the stuff that doesn't work. And so, you can use all these examples of when you have all regressions, it's like, "That's just math. That's not AI. We understand how it works." My favorite example with the kids is when you drive up to the traffic light, how does it know when to turn red and green and so on? Shishir Mehrotra (00:30:19): Oh, there's a sensor there. It just senses the cars there and so then it decides to turn red or green. That's not AI. I know how that works. I can describe it. It's a sensor. And so, we went through, I think, decades of time where the moment something worked, it stopped getting called AI. And then, some point, 10, 15 years ago, I'd say 10, we flipped it. And now, all of a sudden, anything that does math is AI. And it's amazing to me that we would look at some of these systems and it was literally a simple regression and we say, "Oh, that's machine learning." And it became very invoked. I think about it that way. Shishir Mehrotra (00:30:53): I mean, there are some really complicated machine learning techniques and the way our neural network works, which is the heart of how most of these machine learning techniques work is very complicated, but at the heart of what it's doing, it's approximation function for a multi-variable phenomenon. So, the most fun example I can tell you about your observation there is this project called DALS. DALS was an acronym for Dynamic Ad Load System where at the time, on YouTube, the rate at which we showed ads was contractually set. We would go negotiate with the creator and say, "Oh, ESPN, we want your content on YouTube." And we would say, "Look, our policy is we show ads every seven minutes." And they say, "No, our content is so good. We want it every two minutes." Shishir Mehrotra (00:31:32): And then, the Disney folks would have their own number. And so, there is this long line of contractual stuff baked into our ad serving logic that's like, "Oh, it's been two minutes. You have to show an ad." Because they all just thought they knew better of how good their content was. And so, one of the engineers had this idea and said, "This is dumb." We know our intentions are well aligned. Almost all our deals were rev share deals. We made money when the creator made money. And we know whether or not this is a good time to show an ad or not, why don't we turn this into a machine learning system and guess whether or not we should show an ad? So, it's called Dynamic Ad Load System. DALS was its acronym. So, the team goes off and this engineer goes off and builds this thing. Shishir Mehrotra (00:32:08): Lexi was his name. So, Lexi builds this thing and he brings it to one of our staff reviews. Every Friday, we had this meeting of IT staff. That's where we went through all the major stats for the business and including any major experiments that are running. If he brings something in and he says, "All right, before we launch this thing, I'd like to know what our trade-off function." The trade-off function in this case is, how much watch time are you willing to trade off for revenue? These are two primary metrics. At every moment we're going to decide, should we show an ad or not? And we have to make a guess at, "We think if we don't show an ad you'll watch for this much longer, if we do show an ad, there's a chance you'll leave but we'll make this much money. So, what's the number? How much should we trade off?" Shishir Mehrotra (00:32:45): This is a very typical question I would get in this forum. It's impossible to answer, how much would you trade off? Watch time, revenue. And so, I came up with a number and I put a slope on this chart and we decided two for one. I can't remember whether it was two points of watch time for one point of revenue. But whichever way it was, I do a slope and we got a lot of reaction. They're like, "Okay. Great." And they ran away from the room. "Okay. We have a number. We can go do our thing." And so, they come back a few weeks later and say that we're ready to launch. And I said, "Okay, so did you hit the number?" And they said, "Well, actually, we have some interesting news for you. Turns out in our first tuning of the system, we actually have a tuning that is positive on both watch time and revenue. And somehow by redeploying the system, we make more money and people watch longer." Shishir Mehrotra (00:33:25): And I said, "Really? How does that happen?" And they said, "Well, we don't really know yet, but can we ship because clearly better than your ratio?" And I said, "Well, okay, you can ship but next week I want you to come back and tell me why." And so, next week they come back and I said, "Do you know why?" And they said, "Well, we don't know why, but we have another tuning and it's even better on both watch time and revenue. I was thinking we ship this one." Shishir Mehrotra (00:33:47): I was like, "Okay, but please come back next week." This went on for four weeks. Right? So every week they would come back and they'd say, "Okay, we got this thing. It's even better on both. And we still have no idea why." And, finally, they figured out why. And it turns out that basically what was happening was the system was learning to push ads later in people's sessions. If you watch YouTube for a while, early on, you'll see very little advertising. But if you sit there and watch for hours and hours and hours, the ad frequency will gradually increase with a viewpoint of, this person's not going anywhere. They're committed, which makes intuitive sense, but it wasn't an input that we handed the system. Shishir Mehrotra (00:34:18): And how did we figure that out? The pivot table. I notice that the ... What did we do? We went and charted everything we could out of the experiment group and in our experiment group and we just guessed at what is the way to figure out why is this happening? Because it's not a signal that we were intentionally giving the system, it's just the system got every other signal it could. And we looked at everything. I mean, is it geography? Is it tied to content? Is it age? Is it ... How is it possible that we're showing more ads and people are watching for longer? That story is a lesson in a number of different things. I mean, I think it was a great lesson in how when people think about machine learning systems, they miss this element of ... Any machine learning system is just a function. Shishir Mehrotra (00:34:54): All the ML system does is take a very large set of inputs, apply a function to it and generate an output. Generally, that output is a decision, show an ad, don't show an ad. Self-driving car turn right or turn left. It's some decisions of, is this image a person or an animal? And that system is trained and is trained on a bunch of data. And at some point, somebody, usually fairly low in an organization, makes the tuning decision and says, "I'm willing to accept this much being wrong for this much being right." Generally called precision recall. More layman's term for it is you figured out your false positive rate versus your false negative rate for whatever system you're trying to figure out. But somebody has to make a decision. Shishir Mehrotra (00:35:30): It's usually three tunings, very deep in the system. And then, after that point, the system is unexplainable. You have no idea how this thing works. And so, what do you do then? You go look at a bunch of empirical data of what's happening and try to figure out, "What did I just do? I've got this thing and what's actually happening here?" And you try to figure out, is it doing what you actually want it to do? And all of that is done in fancy pivot tables. Rob Collie (00:35:53): Yeah. It's so funny, the AI, and you've said before, your dad, as soon as it reaches a equilibrium, it's not AI anymore. Shishir Mehrotra (00:36:00): Right. Not anymore. Rob Collie (00:36:02): Now though, it seems like it's a funny thing that you built these systems that then figure things out and they seem to be working great but then they can't turn around and explain to you what they're doing. It's not built to explain. It's just built to do. Shishir Mehrotra (00:36:15): It makes some sense how the human brain works. Why did you do that? I don't know. I just did it. And when you're running a business, that's not an acceptable answer. I need to know why did it go that way instead of ... Why did it turn right? I need to know why. So, you end up with this interesting tuning and then you're constantly looking at charts of output, what is going on here? To try to figure out whether it's working the way you want it. Rob Collie (00:36:34): So, while we're on pivot tables for a moment, go back to your story about skippable ads. This is TrueView. Imagine how much better off we would be as a society if pivot tables had originally been named summary tables. Shishir Mehrotra (00:36:50): Oh man. Rob Collie (00:36:51): You know? That one was blown. Shishir Mehrotra (00:36:53): Yeah. Rob Collie (00:36:54): I actually tried to rename it stupidly. I mean, it was too late. It was way too late. And I fought that battle for way too long. It was a fool's errand to try to rename something that had been in the world for that long but what does it mean to pivot data? No one knows. Shishir Mehrotra (00:37:08): It's now the insider's club handshake. Rob Collie (00:37:12): I know. I know. I think we probably lost half of the people who would have used them just in the name. Shishir Mehrotra (00:37:17): It's interesting you say that because the way we do the equivalence in Coda, we don't use the term pivot at all. We call it grouping. We don't even call it a thing. Right? We don't give it a noun name. We give it a verb name. And it just turns out that grouping a table is a very understandable phenomenon. In Coda, our model of grouping doesn't require aggregates also turns out ... And the reason I don't love the word summary is I actually think most commonly what you want to do is you take a set of records and you say, "I've got a bunch of tasks. Let me sort them by in progress and done." And I still want to be able to see the tasks. And one of the things pivot table, I think screwed up, is that you can't see the tasks anymore. The moment you're in that world ... Rob Collie (00:37:55): Yeah. I agree. But given what was built, the pivot table implementation, right? Summary would have been the killer name, right? Shishir Mehrotra (00:38:02): Would have been a much better name. What would you have named VLOOKUP to? Rob Collie (00:38:05): Oh, I don't know. Pivots is still relevant to me, VLOOKUP not as much. No. But like Bill Gates always pressing for the unification of grouping in Excel with pivots. And we were always like, "Hmm, no." And it became a running joke after a while, he'd be like, "To the extent that you guys on Excel ever do anything that I ask you." That would be his preamble to some of the things he would say to us. Shishir Mehrotra (00:38:33): I mean, I would say, nowadays, people use pivot for lots of things, but for our first year for the customer journey, our grouping feature was definitely the top of the list. And, honestly, there's a bunch of people who, like you said, never really understood pivot tables and could never compare the two, like, "Oh, that makes total sense to me. I drew up a table. That makes total sense." Then two, to show aggregates. Rob Collie (00:38:50): The way you zeroed in on noun versus verb, that actually has come up multiple, multiple times on this show. It's one of my things. My new hires, when they'd come to work for me on the Excel team, I would sit them down and say, "Listen, you are not allowed to introduce nouns into this product. If you want a new noun, you've got to come to me. You got to fight me for it. You can verb all you want." That was hard one knowledge. I was a noun guy coming out of computer science school. Computer science people love them some nouns. Entities. Just say the word entity and you get all gooey inside, but no, it's a verb world. Shishir Mehrotra (00:39:26): I make that specific statement, you can ask my team, all the time. You're going to add a new noun, you got to come through me. I mean, on YouTube, it was interesting because YouTube has three primary nouns, video, channel and playlist. And we spent forever ... For a long time video was the only noun that mattered. And it was a big debate over which one matters more, channel or playlist. And I made the team pick. You got to pick one. We picked channel, which is probably obvious. Playlists are these long forgotten feature of YouTube and channels are now a big deal. But that wasn't always true. Channels actually used to be a very small deal on YouTube. If you go back to what I do in 2008, yeah, you would publish a video, it's like, "A channel, whatever." Totally bit my fingers on this channel, but it has nothing else on it. Shishir Mehrotra (00:40:05): And, nowadays, all people care about on YouTube is like, "This is my channel. How many subscribers I have." And the same way with Coda, we've put a lot of energy into as few nouns as possible. We'd use common language for nouns, only brand the ones that you really, really, really want to brand. Because there are very few branded nouns in Coda. There's lots of incentives in product development that lead to it. In a lot of companies, you get promoted on it. Like, "I invented this thing. It's now Power BI. And it's now this pivot thing." And you get a lot of feedback loop because nouns are distinguishable but it doesn't help your customers. Rob Collie (00:40:37): Even the technology under the hood is screaming at you, "Noun me. Noun me." It's like, I've got this really cool data structure here. It's dying to be surfaced in the ... No, no, don't do that. That's not what we do. We do not surface the technology. That's not what we're here for, but it's a powerful instinct. Really powerful. Okay. So, Coda, that's the next chapter. And that's the next place where we crossed paths. So, I actually realized that it was six years ago. I visited you in the Valley six years ago. And the reason I know it was six years ago is because one of the people who was there in the early days with you, the very beginning. Shishir Mehrotra (00:41:18): They're all still here, but yeah. Rob Collie (00:41:19): Okay. Good. So, got the feel that they will be long-timers. Yeah. It was a tight bunch. It was a tight crew. The two of you were joking to them, "Maybe we should go to Burning Man this year." And I was sitting there thinking to myself, I had been invited that year to a friend's bachelor party. He was going to Burning Man. And I didn't even speak up because I was so terrified of going. I wasn't even sure if I was going to go. Shishir Mehrotra (00:41:42): Did you go? Rob Collie (00:41:42): I did. And that was 2015. So, that's how I know. It was also, I think, the first year that the Warriors had blown up down the NBA scene. So, we were sitting and watching the Warriors annihilate people after we talked. So, six years ago, you were pretty deep into this thing that's now called Coda. It was codename something else at the time that I kept getting wrong. Was it Krypton? Shishir Mehrotra (00:42:03): Krypton. That's right. Rob Collie (00:42:05): But I kept calling it Vulcan. Shishir Mehrotra (00:42:08): The team had such a laugh out of that. Rob Collie (00:42:12): I kept forgetting it was Krypton and calling it Vulcan. So, why don't you explain both to me and to our listeners what the original vision was and how and if that's evolved over time. Shishir Mehrotra (00:42:25): By the way that meeting was, hey, super entertaining. Rob came in and described this as Vulcan as been repeated many times in the story. But it also was super informative because you came and gave a bunch of perspective. I think probably one of the most relevant to our last discussion, one of your most interesting observations that stuck with the team was you described this person and you said, "Hey, I can walk into a room and if I ask them just a couple of questions I can split the room into two groups of people very quickly." You used to call it the data gene. And your questions were, do you know what a VLOOKUP is or do you know what a VLOOKUP is? What a pivot table is? Bad for many of the reasons we just talked about, but for the perspective of understanding how humans are evolving and so on, it was actually quite insightful that these people you just can't keep them away. They will eventually figure these things out. Shishir Mehrotra (00:43:11): And if you have that data gene, you will some point in your life intersect with these things and figure out what they are. The Coda founding story, so I was at YouTube and an old friend of mine, [inaudible 00:43:21] Alex DeNeui, now my co-founder at Coda, he and I have known each other for 20 plus years. We went to college together. And he's part of the founding team at Sintrata as well. Interestingly, we've worked every other job together, which is a fun pattern. So, he had started this company that got acquired by Google and he had just quit. And he was starting a new company and he'd come to me and he said, "Hey, my company's not doing that well. I'm thinking about pivoting to do something different. Can you help me brainstorm a new set of ideas?" So, we started brainstorming mostly about what he should do. Shishir Mehrotra (00:43:49): I was still relatively happy at Google, but I had told him, "If you pick something interesting, I'd be happy to invest or advise or help out in some way." Said this long list of ideas and we started brainstorming and at one point, one of us writes this sentence on the whiteboard, what if anyone can build a doc as powerful as an app? And that sentence ended up becoming the rallying cry for what became Krypton and then Coda. It's a very simple statement but it comes out of two primary observations. One is, I think the world runs on docs not apps. That if you go ask any team how they operate, any business, company person, so on, if you ask them how they operate, they'll immediately rattle off all the different packet software they use. "Oh, we use this thing for CRM and this thing for inventory. And we use this thing for pass tracking and so on." Shishir Mehrotra (00:44:32): And then, if you just sit behind them and watch them work for a day, what do they do all day? They're in documents, spreadsheets, presentations, and some communication tool. That's what they live in. And this first observation was one that was very deeply embedded in us because that's how we ran YouTube. I mean, YouTube, amongst other things was born right in the start of the Google Docs generation. I got the YouTube 2008, Google Docs is just coming out and, as I mentioned, we were the forgotten stepchild of Google, so we were allowed to do whatever we wanted but we could get no help in doing it. And so, we decided, for example, we would run our task management goal-setting process. We didn't like how OKRs worked. Shishir Mehrotra (00:45:09): I actually just published a whole paper on this last week. You can take a look. But we didn't like how OKRs worked. We wanted to do a different way. And so, how do we do it? We do in a big spreadsheet? I ran compensation differently at YouTube. I had this philosophy I call level independent compensation and the Google HR team allowed us to do it, but said, "We're building zero software for it." So, we did it in a network of documents and spreadsheets. One of the most fun example is if you hit flag on a YouTube video, for years, a flag on a YouTube video would show up as a row in a spreadsheet [inaudible 00:45:37] the person's desk. That's how we ran all these systems. We used to get made fun of. People are like, "Oh, look at these people. They're duct taping together documents and spreadsheets to run what became a multi-billion dollar division." I used to say like, "I actually think this is our strategic strength." Shishir Mehrotra (00:45:49): I mean, the reason we can plan so nimbly, the reason I can hire whoever I want, the reason we can adjust our flagging and approval system so quickly is because we didn't purchase some big bulky software to do it, we design it ourselves and turned it into something that then actually met our, at the time, current value system. So, this is observation number one, it's the world runs on docs not app, which is, by the way, not obvious to people but I feel fairly strongly about it. The second observation is that those documents surfaces haven't fundamentally changed in almost 50 years. The running joke at the company is that if Austin Powers popped out of his freezing chamber, he wouldn't know what clothes to wear or what music to listen to, but he could work a document, a spreadsheet, and a presentation just as well as anybody else could. Because everything we're looking at is metaphors that were created by the same people who created WordStar, Harvard Graphics and VisiCalc. Shishir Mehrotra (00:46:39): And we still have almost the exact same metaphor, which just seems crazy to me. In that same period of time, every other piece of software stack is totally different. An operating system from the '70s versus Android and iOS is unrecognizable. Databases, which we thought were pretty fundamental are completely different than they used to be. Things like search engine, social networks, none of these things even existed and yet the way that slide decks are put together, the way you navigate the spreadsheet grid and the way you think about pages and document is exactly the same as it was in the 1970s. Shishir Mehrotra (00:47:10): So, you take the two observations, you stick them together and you say, "Hey, we [inaudible 00:47:13] runs on these docs, not applications." And those surfaces haven't changed in almost 50 years. Something's broken. What if we started from scratch and built an entirely new type of doc based on this observation that what we are actually doing with our docs is a lot closer to what we're doing with applications than not? That was the thesis we started with. I got personally obsessed with it. I couldn't stop thinking about it. And this went from, hey, let me invest, let me help, to I quit Google and went and started but at the time with Krypton and then eventually became Coda. Rob Collie (00:47:44): I'm sure he recruited you at some point by saying, "How about you just come run this small team over here?" Shishir Mehrotra (00:47:48): Yeah. Exactly. Exactly. That's right. Rob Collie (00:47:51): Those are the magic words. Shishir Mehrotra (00:47:52): We won't pay you at all. That's the ... Rob Collie (00:47:54): Something silly that occurred to me is that your Austin Powers metaphor might even be more accurate than you realize. We are now farther away, in terms of time, from the premiere of that '70s show, than that '70s show was from the time it represented. Shishir Mehrotra (00:48:09): I like that. Yeah. Rob Collie (00:48:11): It's crazy. We passed that point six months ago. So, when did Austin Powers the first one come out? Sometime in the '90s? Shishir Mehrotra (00:48:17): Yeah. Rob Collie (00:48:18): Right? And it represented a time probably 35 years before it? Probably 1964, maybe 1999. Right? Shishir Mehrotra (00:48:25): Yeah. Rob Collie (00:48:25): So, we're almost reaching the point where we're close to the Austin Powers movie as Austin Powers was to the time. So, clearly, if we rewind 35 years, we are what? We're in the '80s, right? Shishir Mehrotra (00:48:35): Yeah. Rob Collie (00:48:36): You're right our documents basically look like that. Shishir Mehrotra (00:48:39): Yeah. You and I can probably geek out on this. And I get asked a lot about why did that happen? Lots of industries saw a change. And the database industry is a great example, you wouldn't expect the database industry to change that much. Codd wrote his book in the 1970s that's still the book that every database engineer you can find will have the book up on the shelf for Codd's relational databases, and yet things like OLAP came out and cubes and it turned into a Power BI. I think what happened in the document industry ... Well, two things. Shishir Mehrotra (00:49:05): One, every company that wanted to innovate in that space was a platform company whose primary interest was evangelizing a platform. Microsoft didn't really want to displace Lotus and so on with a new thing, they just wanted people to use Windows. It was very important that it actually be backwards compatible with everything at Soft. The other thing that happened is we live through what I think of as a period where we're beholden to file format. And so, one of my favorite examples is Steve Jobs and Apple. I've met a bunch of people that worked on the early iWork suite. And the iWork suite, Jobs came in with a bunch of new ideas. He's like, "This is dumb. We shouldn't have a spreadsheet that's one big universal grid. We should have a bunch of separate grids that are actually a little closer to tables." Shishir Mehrotra (00:49:45): And so, that's how numbers worked, actually, it's not actually one universal grid, it's a bunch of separate ones. And the way he did it with pages was a little bit different. And then, Keynote, which is probably the most popular of the three is actually different from PowerPoint in those really critical ways and none of the three took off. And why didn't they take off? I mean, Jobs was pretty smart and [inaudible 00:50:02] were pretty good. I think it was really simple reason. If I build something in numbers and then I want to send it to you, I have to assume that you have a copy of numbers and that you run on a Mac and that's not a safe assumption. It hasn't really been a safe assumption for a long time. And then, Google Docs came out. Rob Collie (00:50:16): Which, by the way, is fundamentally what YouTube did for video. Right? Shishir Mehrotra (00:50:19): That's right. Rob Collie (00:50:19): I had all these delivery ... Shishir Mehrotra (00:50:21): Plugin. Rob Collie (00:50:21): ... And Coda and pl ... I couldn't send you a video, trust that you'd be able to watch it. Shishir Mehrotra (00:50:27): And assume you could play. That's right. That's right. I mean, in that case, it was hard to send the videos because- Rob Collie (00:50:32): Yeah. There was a file size problem and there was also a software c

1. TikTok is Accepting Applications for Next Cohort of Support Black Businesses -  On June 7th, TikTok announced that they are accepting a the next cohort of Support Black Businesses! In partnership with Vimeo, Support Black Businesses aims to give Black small business owners critical skills and resources to help them not only rebuild, but grow stronger. The second round of Support Black Businesses builds on the program that TikTok launched last year and gives participants tools and resources to better advertise on digital platforms and drive sales. Here's what to know about the program: - They're selecting 40 black owned businesses for the cohort - The program will run from July 2021- December 2021; there will be at least one event to attend a month. - Participating in this program is free of charge. - The events and programming will be held virtually and will be a mix of educational content, thought leadership, mentorship and culture + community. To apply to be part of this program, your business must have the following: 1) ​Less than 100 employees ​2) Public facing website representing their business ​3) Offering a product or service ​4) Current social media presence (does NOT need to have a TikTok account) 5) ​Commit to attend at least 75% of the programming offered Deadline to submit the application is June 23rd at 11:59pm. You can find the application here.2. Instagram Shared How the Algorithm Works & Shadowbanning - This week, Instagram's CEO Adam Mosseri wrote a blog post to clear up one of the main misconceptions about the Algorithm. According to his post, IG uses a variety of algorithm, classifies, and processes, each with its own purposes. The main goal of these algorithms is to make the most of our time by personalizing our experience. Thus each part of the  app - Feed, Explore, Reels - uses its own algorithm tailored to how we use it. Feed and Stories - are places where people want to see content from their friends, family, and those they are closest to so they show all the recent posts shared by the people we follow. Next they take all the information they have about what was posted, the people who made those posts, and our preferences. IG call these “signals”, and there are thousands of them. They include everything from what time a post was shared to whether we're using a phone or the web to how often we like videos. Explore - was designed to help us discover new things. The grid is made up of recommendations – photos and videos that IG goes out and find for us – which is very different from Feed and Stories, where the vast majority of what we see is from the accounts we follow. Again, the first step they take is defining a set of posts to rank. To find photos and videos we might be interested in, they look at signals like what posts we've liked, saved, and commented on in the past. Once they've found a group of photos and videos we might be interested in, IG then order them by how interested they think we are in each one, much like how they rank Feed and Stories. The best way to guess how interested we are in something is to predict how likely we are to do something with the post. The most important actions they predict in Explore include likes, saves, and shares.Reels - is designed to entertain us. Much like Explore, the majority of what we see is from accounts we don't follow. So IG goes through a very similar process where they first source reels they think we might like, and then order them based on how interesting they think the reels are to us. The most important predictions they make are how likely we are to watch a reel all the way through, like it, say it was entertaining or funny, and go to the audio page (a proxy for whether or not we might be inspired to make our own reel.)“Shadowbanning” - is a broad term that people use to describe many different experiences they have on Instagram and people consider their posts getting fewer likes or comments as a form of “shadowbanning”. They can't promise us that we'll consistently reach the same amount of people when we post. The truth is most of our followers won't see what we share, because most look at less than half of their Feed. But they realized that they can be more transparent about why IG take things down when they do, work to make fewer mistakes – and fix them quickly when we do – and better explain how their systems work. So now they are developing better in-app notifications so people know in the moment why, for instance, their post was taken down, and exploring ways to let people know when what we post goes against their Recommendations Guidelines.3. FB/IG Introduce New Ways for Creators to Make a Living - Zuckerberg & co wants Instagram and Facebook to serve as a home base for creators to tell their story, grow and make a living. Whether they are just starting out or are further along in building their business – they want to support creators and give the creator ways to accomplish their goals. So On June 8th, they announced new ways to help creators make a living as they build their personal brands across the platforms. Affiliate & New Shops Features on Instagram - a native affiliate tool that will allow creators to discover new products available on checkout, share them with their followers and earn commissions for the purchases they drive — all within the Instagram app. When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it's clear that their purchases help support that creator. This will make it easier for people to shop directly from the creators they love and give brands a new way to partner with and reward creators who share their products.For creators who want to sell their own merchandise, they're making it easier to add an existing shop or open a new shop on their Instagram profile.Stay up to date on new shopping features for creators here.More ways to earn from Badges and Stars - Badges on Instagram Live and Stars on Facebook give creators ways to earn from their supporters. As they see more and more creators use these tools to engage directly with their fans, they want to reward the creators for the impact they're bringing to FB & IG communities. That's why they 're launching ways for creators to make extra money for hitting certain milestones with badges and Stars. Starting June 8, 2021, creators on Instagram are eligible to earn an extra payout when they meet certain milestones while using badges in Live, such as going Live with another account.Also, Facebook launched the Stars Challenges. Creators in the program can earn payouts from Facebook in the form of free Stars if they meet certain milestones, such as broadcasting a certain number of hours or earning a set number of Stars within a designated time period.4. YouTube Now Detects Copyright Violations During the Upload Process - YouTube has rolled out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app. First off, YouTube added a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in order to 'Prevent copies of these videos appearing on YouTube going forward' in the detection/removal options.When this box is checked on a successful copyright claim, YouTube will then work to stop any other users from uploading the same video, using its Copyright ID detection and video matching tech. The same process will also enable YouTube to alert creators when any similar content is uploaded if this box is ticked, with these additional, potential violations then displayed in the 'Copyright Match' tab within YouTube Studio.You can read more about the new copyright detection and removal processes here.5. YouTube Now Allows Creators To Add Midrolls, End Screens and Captions While Their Video Is Processing - YouTube has rolled out a new update which will enable creators to place add-on features - like midroll ad breaks, end screens, info cards, etc. - while their video is processing, The new process will save creators time by enabling them to incorporate these processes into their upload flow, rather than having to wait till the video is fully available before adding in these features.6. YouTube Shorts, TikTok's Rival Launches in 3 New Countries - Shorts will soon be available to users in the UK, Canada and Latin America, in addition to India and the US. The full list for the expanded rollout also includes the Cayman Islands, Aruba and Bolivia - you can check all the nations in which Shorts is now available here.7. YouTube Ads is Replacing TrueView with  Video Action Campaigns - People are turning to YouTube to help them learn new skills, connect with others, and discover their next purchases with 70% of YouTube viewers saying they bought a brand as a result of seeing it on YouTube. A few years ago, they began to see YouTube's role shift from being a singular entertainment destination to a prominent knowledge hub that inspired action. This insight led them to build TrueView for action, tehir direct response video solution that helps brands engage with prospective customers on the watch page.As customer journeys became more complex, it's important to reach customers in moments of exploration and evaluation. That's why they have evolved TrueView for action and scaling its best features to more places on and off YouTube with Video action campaigns. Per YouTube, Video action campaigns drive 20% more conversions per dollar compared to TrueView for action.Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns. To get ahead of this change and start driving conversions immediately, they recommend creating new Video action campaigns by using the responsive ad group type during campaign set-up. If you'd like to continue creating TrueView for action ads, you can do so until September 30, 2021 and any existing TrueView for action ads will continue to run until early next year. To make this process easier for you, they will also launch a copy and paste feature in Google Ads over the next few weeks, which allows you to copy existing TrueView for action ads and paste them as Video action campaign ads.8. Related Video Extensions Now Available Globally - Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app. Related video extensions extend your message beyond your primary video ad, keeping viewers engaged with your creatives (including other videos on your YouTube channel).Learn how to implement related video extensions here.9. Pinterest Rolls-Out Shopping List & Other Features - People are already saving ideas and products they love on Pinterest, and Pinterest knows that Pinners are over 7x more likely to purchase products they've saved (Pinterest Internal Data, May 2021). This is why they have launched Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they've been eyeing when they're ready to buy, just like they would in their favorite local shops. Pinners will also be notified when they can get a good deal on products they've saved with price drop notifications. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.Pinterest is also expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as of shop tab on profile, and product tagging in Australia, Canada, France and Germany.In the US, UK and Canada, they will reveal  “The Goods by Pinterest”, a two week Shopping Spotlight that will give Pinners access to limited edition products exclusively sold through Pinterest from emerging brands such as Outdoor Voices (US), Olive & June (US), Lucy and Yak (UK), Charlotte Tilbury (UK) or Park and Fifth (CA).10. Apple Announces New Privacy Features That Will Upend Digital Marketing - This week at the WWDC Conference Apple announced that it will be bringing out new features for its Mail and Safari applications to ensure that their users are not tracked online.According to Apple many advertisers use pixels online to track when a user opens their email and determine their IP address through all this information. All this can be used to help advertisers with targeted advertisements as well as track when you opened the email. So now Apple will block this pixel so that it hides the IP address, location and when the email was opened.In Safari, Apple is going to launch a new privacy feature called Private Relay. When Private Relay is turned on, nobody can track your browsing history -- not your internet service provider, anyone standing in the middle of your request between your device and the server you're requesting information from. The third feature you should know is 'Hide my email.' It lets you generate random email addresses when you sign up to a newsletter or when you create an account on a website. If you've used 'Sign in with Apple,' you know that Apple offers you the option to use fake iCloud email addresses. This works similarly, but for any app.

#Brandsadvertise on #YouTube because it's the world's second most popular #website, drawing .2 billion logged-in visitors a month If you're deciding how to allocate your #videoadbudget, #YouTube has the vast reach and #powerfultargeting capabilities that make it an undeniably valuable #platform across the #customer journey. #YouTubeads aren't the most intuitive part of your #socialmediaadvertising #strategy. Rest assured that taking a bit of extra time to learn the #fundamentals now is going to pay off in your #ROI later. Let's take a look at the main #types of #ads on #YouTube, both #video and otherwise. 1. #Skippable in-stream #videoads These #adsplay before or during a video (a.k.a. “pre-roll” or “mid-roll”). Their defining feature is that# viewers can choose to #skip them after the first 5 seconds. As an #advertiser, you only #pay when #viewers choose to #keepwatching past those first 5 seconds. Your #ad must be at least 12 seconds long (though somewhere under 3 minutes is recommended). You pay when a person has #watched the first 30 seconds or the whole thing, or if they interact with your #ad by #clicking: whichever comes first. #Sidebar: You'll see the term “#TrueView” pop up a lot. #TrueView is #YouTube's pet name for the #payment type where you only pay for an #adimpression when a user chooses to watch it. Likewise, #B2C online education brand #MasterClass uses #skippable in-stream pre-roll #ads to #promote their #memberships. However, they run long: this one is nearly 2 minutes. 2. #Nonskippable in-stream #videoads Because 76% of people #report that they #automatically #skipads, some #advertisers choose to run pre-roll or mid-roll #ads that don't have a skip button at all. When should you do this? When you're #aiming for a wide lift in #brandawareness, and you're confident that your #creativity is strong enough to hold your #audience's attention for the full 15 seconds. Note that with #nonskippableads, #advertiserspayperimpression, at #CPM. 3. #Discoveryads Whereas #instreamads function something like a traditional TV commercial, #discoveryads are more akin to the #ads you see on #Google's #searchresultspage. (This makes sense when we remember that #YouTube is as much a #searchengine as a #socialplatform.) #Discoveryads show up alongside #organicsearchresults. So if your #video looks more relevant than the #organicresults, people can choose to watch it, instead. #Discoveryads include three lines of text along with a thumbnail. When interested people #click on the #ad, they're sent through to your #videopage or #YouTubechannel. 4. #Nonvideoads For #advertisers without a #budget for #video, #YouTube offers #nonvideoads. • #Displayads: appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website. • In-video overlay #ads: appear floating on top of #videocontent from monetized #YouTubechannels. In an ideal world, both of these #ad types appear in conjunction with #relatedcontent. Of course, that's not always the case. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies' expertise applying #Agile methods and solutions. We will be your guide and mentor through your business's #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns.If a picture's worth a thousand words, a video must be worth a million?!90% of Gen-Z is on YouTube and watches an average of 23 hours of content on the platform each month.And yet, many enrollment marketers still don't know the first thing about how to advertise effectively on the world's second-largest search engine. It's time we change that.On this week's episode, discover how to generate ideas and insight into how to up your school's creative assets to earn and win the attention of qualified prospective students.Furthermore, we'll teach you how to reach more qualified prospective students by experimenting with remarketing lists, optimizing your bidding strategies, and using converting and assisting keywords from your Search campaigns to create a more customized audience for you to reach.Unpack why your daily budget should be 10X your Video CPA, how to help YouTube's optimization algorithm improve your campaign faster, and how sitelink extensions on TrueView for action campaigns can drive up to 40% higher conversions!

Hoy repasamos las campañas TrueView en Youtube o como captar la atención en solo 5 segundos.Videos cortos de los que el primer impacto de 5 seg está asegurado y que permiten añadir un CTA (Call to Action) para llevar tráfico hacia tu sitio web o recoger un lead online.Creo que deberías escucharlo y que te puede ayudar en tu próximo proyecto. Las estrategias de marketing permiten muchas opciones para conseguir tu propio objetivo y no hemos de renunciar a ninguna alternativa. Saludos,

Brands advertise on YouTube because it's the world's second most popular website, drawing .2 billion logged-in visitors a month If you're deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. YouTube ads aren't the most intuitive part of your social media advertising strategy. Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. Let's take a look at the main types of ads on YouTube, both video and otherwise. 1. Skippable in-stream video ads These ads play before or during a video (a.k.a. “pre-roll” or “mid-roll”). Their defining feature is that viewers can choose to skip them after the first 5 seconds. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds. Your ad must be at least 12 seconds long (though somewhere under 3 minutes is recommended). You pay when a person has watched the first 30 seconds, or the whole thing, or if they interact with your ad by clicking: whichever comes first. Sidebar: You'll see the term “TrueView” pop up a lot. TrueView is YouTube's pet name for the payment type where you only pay for an ad impression when a user chooses to watch it. Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. However, theirs run long: this one is nearly 2 minutes. 2. Non-skippable in-stream video ads Because 76% of people report that they automatically skip ads, some advertisers choose to run pre-roll or mid-roll ads that don't have a skip button at all. When should you do this? When you're aiming for a wide lift in brand awareness, and you're confident that your creativity is strong enough to hold your audience's attention for the full 15 seconds. Note that with non-skippable ads, advertisers pay per impression, at CPM. 3. Discovery ads Whereas in-stream ads function something like a traditional TV commercial, discovery ads are more akin to the ads you see on Google's search results page. (This makes sense when we remember that YouTube is as much a search engine as a social platform.) Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead. Discovery ads include three lines of text along with a thumbnail. When interested people click on the ad, they're sent through to your video page or YouTube channel. 4. Non-video ads For advertisers without a budget for video, YouTube offers non-video ads. • Display ads: appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website. • In-video overlay ads: appear floating on top of video content from monetized YouTube channels. In an ideal world, both of these ad types appear in conjunction with related content. Of course, that's not always the case. Globally Recognized #Digital​ #Marketing​ Certifications: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITAL​ #MARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute....​ For Course Details: https://thedigitalmarketinginstitute....​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need --- Send in a voice message: https://anchor.fm/iidmusa/message

TrueView for Action ads helped boost YouTube's revenue by 50% in Q1. Are the 120 million YouTube connected TV viewers ready for the format? Scripps thinks antenna TV use is booming, but the data suggest otherwise.

TrueView for Action ads helped boost YouTube's revenue by 50% in Q1. Are the 120 million YouTube connected TV viewers ready for the format? Scripps thinks antenna TV use is booming, but the data suggest otherwise.

Bishop Anthony “Tony” Collins was born in 1957 in Orlando, Florida to a Christian father and mother – Emmett and Annie Collins. He has been married to his only wife Gail since 1981 and has only two children both from this union – daughters Erica and Lauren. He is also the grandfather of five handsome boys and two lovely daughters, by the grace of Jesus Christ. At the age of 23 he surrendered his life to Jesus. He has held positions of Christian authority in several denominational churches. He as served as the leader of several ministries including men's ministry, taught Sunday Morning Bible Study, Teen Ministry, Trustee Ministry, and served as a Deacon prior to being called into the ministry to preach the gospel of Jesus Christ in April of 2000. After having been an associate pastor for several years, on July 4, 2004. Bishop Anthony Collins answered the call of The Lord to start an intentionally multicultural, non-denominational Christian church in Knoxville, TN and The House of Worship was born. God has given him a clear vision of Black, White, Hispanic and Asians worshiping together. It is a vision of the rich, poor, morally good and morally struggling, hand in hand in pursuit of a closer relationship with Christ Jesus. His vision is of a church open to all people regardless of background, ethnicity, socio-economic status or class. Currently The House of Worship has a diverse congregation along with a diverse spiritual leadership team. By God's grace, the result of his obedience and spiritual tenacity has been a long list of miracles and changed lives. The House of Worship meets each Sunday at our church located at 190 Manhattan Avenue, Oak Ridge, Tennessee. We are conveniently located and there is plenty of parking and we are handicap accessible. Bishop Collins was consecrated as a Bishop, in Apostolic Succession, in August of 2018. Bishop Collins is President of Houses of Worship International Christian Partnership that is working in conjunction with The House of Worship to build an orphanage and school in Mexico. Jesus is using Bishop Collins, The House of Worship, and HOWICP to positively impact the world for Christ.

In this episode, Start Strong Peer Leaders (Elyz'sa, Camron, and Miolany) discuss our True View Tool and their reflections on visual media. While this tool was originally designed to critically analyze relationship characteristics, our teens switch seamlessly to talking about messages in social media, which has become so prevalent in their lives. Start Strong Tool: True View Tool --- Send in a voice message: https://anchor.fm/start-strong/message

It's hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media agencies at Ignite Social Media in 2007. When he saw influence marketing becoming its own thing, he launched a second firm called Carusele which helps brands and other agencies drive performance-based influence marketing programs. Jim and Erin Ledbetter lead the team and Carusele. Both joined me to talk about the evolution of both firms and how each company interacts with each other. But then we get into their approach to performance-based influence marketing. Carusele guarantees outcomes. It does so with a mix of organic and paid executions, but also with interesting innovations in analytics for influencers. Carusele has developed a True View metric to report the actual views of an influencers content, rather than reporting reach numbers based on the amount of followers someone has. Tobin is one of the industry experts I interviewed for Winfluence - Reframing Influencer Marketing to Ignite Your Brand and the book includes a few Carusele case studies. He, Ledbetter and I dig deeper in this episode into how that particular agency ticks and what innovations they're bringing to the space. We also talk about whether brand paid spend on influencer content can damage the influencer's organic reach. So lots to cover here. If you like the episode, please share it with your network. This episode of Winfluence is made possible by Podchaser Pro, a media database that is solely focused on podcasts. Find and prioritize podcasts for media planning, public relations or influencer outreach and discover each podcast's audience size and demographics. It's about time podcasts -- which reach over 100 million Americans each month -- had proper media planning information available to brands and agencies. Now they do. Go to PodchaserPro.com/falls to sign up and reach more and more relevant customers through podcast sponsorships and outreach. Be sure to go to the URL PodchaserPro.com/falls so they know you heard about PodChaserPro here. Learn more about your ad choices. Visit megaphone.fm/adchoices

A beautiful 1713-J 8 Escudos Royal in MS66 will be sold this month at Daniel Frank Sedwick's 28th Treasure Auction. https://www.sedwickcoins.com/ta28/catalog.htm We talk to Dan about the coin, its impressive pedigree, and why in a world of crudely struck ingots and cobs, did such an intricately-crafted presentation coin get made. Learn about this important and burgeoning segment of the American coin market and maybe- take advantage of this once-in-a-lifetime opportunity. *** The CoinWeek Podcast is brought to you by PCGS. This episode of the CoinWeek Podcast is brought to you by PCGS. PCGS has set a high bar for securing your great coins and paper money collectibles by announcing that all PCGS coin and banknote holders henceforward will be fitted for free with new NFC Anti-counterfeiting technology. The threat of buying deceptive counterfeits is real and with this new technology, you will have peace of mind whenever you buy a PCGS-graded coin or banknote. You can also secure your collection with a great beholder special, where you cannot only get your coins put in these state-of-the-art secure holders but get PCGS’ award-winning TrueView photography added at no additional cost – all for a discounted price of just $12. This deal runs through the end of the year. To learn how to take advantage of these exclusive offers and discounts on your next grading submission, visit www.pcgs.com.

PCGS President Brett Charville is our guest in this episode of the CoinWeek Podcast. Brett Charville has become an innovative force in the rare coin industry since taking the position of president of PCGS. His tenure starting with a get back to basics approach at the grading service, with the company redoubling its efforts to provide dealers and collectors with great customer support and timely turn arounds at all grading tiers. The company continued to invest money in its overseas operations, which continue to grow in Europe and Asia and updated its website and Set Registry. At the beginning of 2020, PCGS relaunched it's in-house currency grading business under the brand PCGS Banknote and announced that it was bringing NFC technology to its gold shield holders to provide better security for buyers and sellers of coins. Now, PCGS is bringing NFC technology to all of its holders, marking a major leap forward for the certified coin industry. We talk to Brett about these developments, touch on the Legend Regency 41 Auction, and the state of the coin market as seen through the volume of submissions at PCGS and prices realized in publicly-reported sales. *** The CoinWeek Podcast is brought to you by PCGS. This episode of the CoinWeek Podcast is brought to you by PCGS. PCGS has set a high bar for securing your great coins and paper money collectibles by announcing that all PCGS coin and banknote holders henceforward will be fitted for free with new NFC Anti-counterfeiting technology. The threat of buying deceptive counterfeits is real and with this new technology, you will have peace of mind whenever you buy a PCGS-graded coin or banknote. You can also secure your collection with a great beholder special, where you cannot only get your coins put in these state-of-the-art secure holders but get PCGS’ award-winning TrueView photography added at no additional cost – all for a discounted price of just $12. This deal runs through the end of the year. To learn how to take advantage of these exclusive offers and discounts on your next grading submission, visit www.pcgs.com.

Rachel discovers that the four words Bill Bernbach, David Ogilvy and Neil French would say today are ‘I told you so’. Because whilst we all agree it’s getting harder and harder to break through the noise, creativity is still the last unfair advantage brands are allowed to take. But even though bravery is subjective and hard to measure, we hear from brands like Aldi and Klarna who are using data to maximise the impact of creative storytelling. Welcome to Rethink, a podcast by Think with Google.  Today's episode is all about what it takes to don your armour, grab your sword and charge into the battle of creativity....that was probably a bit much wasn't it.  But coming up with brave creative doesn't have to involve dressing up like you're ready to joust.  It's about standing out in a sea of sameness.  It's about saying the things people are thinking but that other brands don't seem to be comfortable saying and when you get that right you end up with an ad that makes people think "Finally! Someone is listening." And today's challenge is about how to use science to achieve that result.... "We keep hearing that brave creative works. The problem is, bravery is pretty subjective and difficult to measure, so it can be hard to get everyone on board. Is there a way of using data to know how far we should go?" To help us answer this we chat with BMF's Group Strategy Director, Kinga Papp, and Creative Director, David Fraser about Aldi's unprecedented ad for these unprecedented times. Andrea Darling, Marketing Director at Klarna talks us through how you manage to capture people's attention when you've got zero brand awareness and people are stuck inside their homes. And Fiona Walford, Head of Creative development at Google ANZ explains how we can use data to work out how far we can push the envelope.  Want to work out how to stand out? Check out this episode.... FURTHER READING Want to learn more about how data can help you come up with brave creative? Check out the latest from Think with Google.. The latest observations on creative effectiveness amid COVID-19 When creative and media come together, sparks fly Google's Unskippable Labs has run over 250 video ad experiments. Learn their approach How to ensure your video creative is driving performance For even more great insights head to https://www.thinkwithgoogle.com.au/  CREDITS This podcast was brought to you by Think with Google Host and Consulting Producer: Rachel Corbett Created by: The Hallway & Eardrum in partnership with Google Produced by: Eardrum Executive Producer: Ralph van Dijk Producer: Sarah Mashman Project Manager: Jessie Williams Theme: Taka Perry Engineer: Adrian Walton See omnystudio.com/listener for privacy information.

Rachel discovers that the four words Bill Bernbach, David Ogilvy and Neil French would say today are ‘I told you so’. Because whilst we all agree it’s getting harder and harder to break through the noise, creativity is still the last unfair advantage brands are allowed to take. But even though bravery is subjective and hard to measure, we hear from brands like Aldi and Klarna who are using data to maximise the impact of creative storytelling. Welcome to Rethink, a podcast by Think with Google.  Today's episode is all about what it takes to don your armour, grab your sword and charge into the battle of creativity....that was probably a bit much wasn't it.  But coming up with brave creative doesn't have to involve dressing up like you're ready to joust.  It's about standing out in a sea of sameness.  It's about saying the things people are thinking but that other brands don't seem to be comfortable saying and when you get that right you end up with an ad that makes people think "Finally! Someone is listening." And today's challenge is about how to use science to achieve that result.... "We keep hearing that brave creative works. The problem is, bravery is pretty subjective and difficult to measure, so it can be hard to get everyone on board. Is there a way of using data to know how far we should go?" To help us answer this we chat with BMF's Group Strategy Director, Kinga Papp, and Creative Director, David Fraser about Aldi's unprecedented ad for these unprecedented times. Andrea Darling, Marketing Director at Klarna talks us through how you manage to capture people's attention when you've got zero brand awareness and people are stuck inside their homes. And Fiona Walford, Head of Creative development at Google ANZ explains how we can use data to work out how far we can push the envelope.  Want to work out how to stand out? Check out this episode.... FURTHER READING Want to learn more about how data can help you come up with brave creative? Check out the latest from Think with Google.. The latest observations on creative effectiveness amid COVID-19 When creative and media come together, sparks fly Google's Unskippable Labs has run over 250 video ad experiments. Learn their approach How to ensure your video creative is driving performance For even more great insights head to https://www.thinkwithgoogle.com.au/  CREDITS This podcast was brought to you by Think with Google Host and Consulting Producer: Rachel Corbett Created by: The Hallway & Eardrum in partnership with Google Produced by: Eardrum Executive Producer: Ralph van Dijk Producer: Sarah Mashman Project Manager: Jessie Williams Theme: Taka Perry Engineer: Adrian Walton See omnystudio.com/listener for privacy information.

Jesus has left us bread crumbs to follow and those crumbs are His works.  If you follow the works of Jesus you will find God.

God is sovereign.  God calls us to believe.  How do these true truths help us delight in God and drive us into participating in His kingdom?

There is so much that goes into our perception of who God is.  Let's challenge our current view of God by looking in God's word and asking the Holy Spirit to guide us into a true view of Jesus.

Matthew 21

A new MP3 sermon from Institute of Biblical Defense is now available on SermonAudio with the following details: Title: True View Of Christ death Subtitle: The Phil Fernandes Show Speaker: Dr. Phil Fernandes Broadcaster: Institute of Biblical Defense Event: Sunday Service Date: 4/28/2020 Length: 11 min.

Here is an interview where George and Jesse interview people much smarter than them! Jared, Ken, and Jordan came out to our DC show on the Motionless in White/Beartooth tour and we decided they would be a big get for the cast. Seeing as how we are full blown idiots, we are way out of our depth here folks, but these guys are doing such important work that we felt like we needed to take the opportunity to highlight their work as well as their platforms. This conversation took place in January 2020 before the entire political world seemingly fell apart, but it’s still a conversation focused on optimism and building political movements that can bring about true change. Enjoy! 

BIG RIGGING Q&A. We recorded this episode while driving 70 mph, which was very dangerous and irresponsible. We asked y'all for some questions so we could have something to do on the drive back from the Motionless in White/Beartooth tour. We learned a lot about Josh's extensive pokemon knowledge, talked about the German honesty, even spilled some tea on the new record. The first of many Q&As for the pod!

Published Oct 3, 2016 Given our recent discussion around video marketing we thought this was an ideal time to bring you up to speed with some of the YouTube advertising available to help you increase your reach. YouTube allows for a several different ways to advertise your videos. But First you need to define your goals such as; Are you looking to get people to visit your website or do you want them to visit your YouTube Channel and maybe increase your views and subscribers? Video Ads are those which appear while people are on YouTube and are watching a video. You may have seen them come up at the beginning of a video or throughout a longer YouTube video. Skippable ads (or True-view in-stream ads) are a way of using YouTube IOS and Android apps plus Google's vast display network to advertise your video. These ads give viewers the ability to skip the ad after 5 seconds. View counts of your video ad increment only once the viewer has watched 30 seconds or when the ad has been watched completely. Skippable video ads can be a maximum of 60 seconds long. Non-skippable in-stream ads generally appear mid-roll while viewing partner content. They can be up to 15-20 seconds long and viewers must watch the ad before they're able to continue watching the video. Interestingly, non-skippable in-stream ads tend to have higher video abandonment rates than skippable TrueView in-stream ads. One other way we love to get more views on videos we've produced is to use the TrueView video discovery ads. TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps on days when the video masthead is not sold.. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video. Thanks to the power of targeting and managing your daily adspend YouTube video advertising is now much more accessible to every business not just big brands. So “How much does a YouTube Ad Cost?” Well Youtube have a handy little cost-per-reach tool you can view on their website which allows you to slide your daily spend amount to see what you're expected reach will be when paying for Video ads and Trueview in-stream ads. And when you setup the advertising you can dictate what you're willing to pay per view. Which could be as little as $10 to reach 200 views but when you're setting up your ad YouTube does give you a recommended daily budget and minimum cost per view as a guide. Please note that you can have complete control over your daily budget, so you can spend what you're comfortable with. Plus, you only pay when someone engages with your Trueview Instream Ad. If they skip it before 30 seconds (or the end) you don't pay a cent. As for TrueView video discovery ads they are on a pay per click basis. Of course we would encourage you to consider YouTube video advertising as soon as you have some video content worth discovering but please make sure you have taken the time to analyse your target audience persona before creating an ad, as your ad performance will maximised only when you use the demographic and affinity targeting effectively. As you know the team at MeMedia are always here to help. We love discovering new client personas with all of our clients and And we hope that one day we can take your psychographic targeting, video production, marketing and advertising to the next level!

¡Hola! Mi nombre es Roberto Gamboa. Director del Instituto de Tráfico Online & Experto en Facebook & Instagram Ads. Si quieres leer toda la información sobre este episodio y ver el vídeopodcast dirígete aquí. >> https://ito-go.com/podcast66 Las ideas clave más importantes de este pódcast: Empieza la nueva temporada de podcast. En el Hotmart Fire Festival de 2019 tuve la oportunidad de entrevistar a Rodrigo Ranieri, el responsable de crecimiento en Hotmart. Es la plataforma más importante para los infoproductores en el mercado brasileño y también en el hispano. Imagina los datos que maneja... Esto es una Masterclass en todos los niveles. Hablamos de si Facebook ha muerto o no y cuál es la posición de Instagram, Facebook y YouTube respecto a la compra de tráfico. ¿En cuál de estas redes te tienes que enfocar? Si crees que el Marketing Digital sigue siempre el mismo camino, esto será un chute de creatividad y nuevas ideas para aplicarlas a tu publicidad y embudos de venta. Disfruta la entrevista. Temas destacados de este episodio: [03:30] Nos vemos después de un año. Han cambiado muchas cosas. A este evento ahora asisten mil personas más... [05:34] Rodrigo es gerente de crecimiento en Hotmart. Conoce las mejores estrategias de los infoproductores más top. Escucha lo que me cuenta. [06:26] Al grano. ¿Cuáles son las tendencias en Brasil? Estamos ante una nueva era para los productores digitales. La interacción con la audiencia ha cambiado por completo. [10:42] ¿La fiesta se ha acabado en Facebook? Hay nuevas estrategias y embudos que están aplicando ya en Brasil. Rodrigo te lo explica todo. [12:22] Esta parte te la traduzco yo, que me ha parecido muy interesante. Te añado una reflexión. [10:02] Esa estrategia tiene muchos trucos. Rodrigo tiene respuestas a cómo bajar costes en Facebook y mantener caliente a la audiencia. [12:59] Entramos con el canal de compra de tráfico más novedoso: YouTube. Rodrigo te arma el embudo completo. [16:10] TrueView for Action: la función más increíble de Youtube para hacer publicidad. [17:20] Pero ¿qué está pasando con la inversión de tráfico? ¿Se puede seguir dependiendo de tráfico orgánico o hay que empezar a invertir? [20:16] Conoce una estrategia de un infoproductor en Brasil absolutamente increíble. Incluye un set a nivel de programas de televisión en un auditorio. ¡No me lo creo! [22:07] El mercado brasileño tiene sus diferencias con el hispano. La primera: la paciencia. Todo está en el timing y el momento adecuado... [22:42] El papel del Trafficker Digital en el mercado de vanguardia brasileño. Esto es para profesionales de primera trabajando en conjunto. [27:34] Rodrigo te cuenta la clave según él para que la publicidad funcione. Escucha con atención porque puede marcar la diferencia. [28:57] Nos despedimos. Pero tengo la sensación de que nos veremos pronto.

¡Hola! Mi nombre es Roberto Gamboa. Director del Instituto de Tráfico Online & Experto en Facebook & Instagram Ads. Si quieres leer toda la información sobre este episodio y ver el vídeopodcast dirígete aquí. >> https://ito-go.com/podcast66 Las ideas clave más importantes de este pódcast: Empieza la nueva temporada de podcast. En el Hotmart Fire Festival de 2019 tuve la oportunidad de entrevistar a Rodrigo Ranieri, el responsable de crecimiento en Hotmart. Es la plataforma más importante para los infoproductores en el mercado brasileño y también en el hispano. Imagina los datos que maneja... Esto es una Masterclass en todos los niveles. Hablamos de si Facebook ha muerto o no y cuál es la posición de Instagram, Facebook y YouTube respecto a la compra de tráfico. ¿En cuál de estas redes te tienes que enfocar? Si crees que el Marketing Digital sigue siempre el mismo camino, esto será un chute de creatividad y nuevas ideas para aplicarlas a tu publicidad y embudos de venta. Disfruta la entrevista. Temas destacados de este episodio: [03:30] Nos vemos después de un año. Han cambiado muchas cosas. A este evento ahora asisten mil personas más... [05:34] Rodrigo es gerente de crecimiento en Hotmart. Conoce las mejores estrategias de los infoproductores más top. Escucha lo que me cuenta. [06:26] Al grano. ¿Cuáles son las tendencias en Brasil? Estamos ante una nueva era para los productores digitales. La interacción con la audiencia ha cambiado por completo. [10:42] ¿La fiesta se ha acabado en Facebook? Hay nuevas estrategias y embudos que están aplicando ya en Brasil. Rodrigo te lo explica todo. [12:22] Esta parte te la traduzco yo, que me ha parecido muy interesante. Te añado una reflexión. [10:02] Esa estrategia tiene muchos trucos. Rodrigo tiene respuestas a cómo bajar costes en Facebook y mantener caliente a la audiencia. [12:59] Entramos con el canal de compra de tráfico más novedoso: YouTube. Rodrigo te arma el embudo completo. [16:10] TrueView for Action: la función más increíble de Youtube para hacer publicidad. [17:20] Pero ¿qué está pasando con la inversión de tráfico? ¿Se puede seguir dependiendo de tráfico orgánico o hay que empezar a invertir? [20:16] Conoce una estrategia de un infoproductor en Brasil absolutamente increíble. Incluye un set a nivel de programas de televisión en un auditorio. ¡No me lo creo! [22:07] El mercado brasileño tiene sus diferencias con el hispano. La primera: la paciencia. Todo está en el timing y el momento adecuado... [22:42] El papel del Trafficker Digital en el mercado de vanguardia brasileño. Esto es para profesionales de primera trabajando en conjunto. [27:34] Rodrigo te cuenta la clave según él para que la publicidad funcione. Escucha con atención porque puede marcar la diferencia. [28:57] Nos despedimos. Pero tengo la sensación de que nos veremos pronto.

Arup Banerjee, CEO of Windfall joins Brent Grinna on the RAISE podcast. EverTrue and Windfall recently announced a partnership to bring net worth calculations and dozens of capacity indicators into TrueView profiles. Arup and Brent chat about the evolution of wealth data, how Windfall is changing the game for higher-ed, and how Arup started his entrepreneurial journey. It has something to do with the Ecuadorian Embassy and an innovative 14 year old. 

Dai siti terzi ai dispositivi...ai SOCIAL: YouTube, Instagram, Whatsapp e TikTok.Stiamo cambiando noi, stanno cambiando le piattaforme e stanno cambiando le strategie :)Non è più come una volta: le opportunità anche solo di promozione di un singolo prodotto sono cambiate. Per non parlare di chi deve lanciare un nuovo e-commerce, si possono fare molti più test.Parliamone!-------------------------------INDICE E FONTI01:44 Uno dei cambiamenti: Instant Shopping02:33 YouTube, Ads e Prodotti E-commerce03:15 TrueView for Shopping03:35 Shopping Ads http://bit.ly/2Q8V6T904:13 Instagram e E-commerce05:15 Ecco la grande rivoluzione con 3 categorie di luogo05:48 La prima categoria: gli Amazon & Co06:07 La seconda: i dispositivi, home, maps, telefoni06:45 La terza: gli ambienti sociali06:54 I cataloghi di Whatsapp http://bit.ly/33EPDaA07:03 TikTok e le challenge https://tcrn.ch/35299yb08:05 Le possibilità di fare e-commerce sono cambiateSearch Marketing Connect http://bit.ly/2OAfS9D-------------------------------Per seguire FastForward:Iscriviti al canale YouTube e clicca sulla campanella

YouTube Video Ads revolutionieren die traditionelle Werbung. Doch Ihnen fehlt das nötige Handwerkszeug und Know-How, um die neue Werbeart bestmöglich für Ihr Unternehmen einzusetzen? In diesem Artikel lernen Sie die Unterschiede der zwei wichtigsten Video Ad Formate und deren Einsatzgebiete kennen.Jetzt ganzen Blogcast anhören »

¡Hola! Mi nombre es Roberto Gamboa. Director del Instituto de Tráfico Online & Experto en Facebook & Instagram Ads. Si quieres leer toda la información sobre este episodio y ver el vídeopodcast dirígete aquí. >> http://ito-go.com/podcast059 Las ideas clave más importantes de este pódcast: Hoy te traigo una entrevista desde Brasil. Conoce a Rodrigo Corrêa, responsable de una agencia de lanzamientos con unos números y récords increíbles. ¡En minutos! Conoce qué es para él lo más importante para una buena publicidad que funcione. Además, en la conversación vamos descubriendo las últimas tendencias en Brasil, y eso incluye anuncios muy interesantes… Te cuenta todo. Qué fuentes de tráfico utiliza, cuáles son las mejores en cada caso, si hay un Coste por Lead (CPL) ideal, cómo gestiona los costes en publicidad en su agencia… Y también te llevarás de esta entrevista claves de psicología súper importantes para hacer buena publicidad. Temas destacados de este episodio: [01:10] Te cuento qué podrás escuchar en esta entrevista (además de escucharme hablar portugués). [04:53] Rodrigo te explica qué es exactamente una agencia de lanzamientos y lo que hace. Escucha todos los servicios que ofrece a sus clientes… [07:40] La importancia del tráfico en una agencia de lanzamientos. ¡Y nos rompemos la cabeza en portugués para explicarte un concepto! [09:38] Lo que pasa cuando alguien te dice que el tráfico no les funciona en su proyecto. [11:03] Te cuento en español lo que ha dicho, y hay algo de lo que no podemos olvidarnos los Traffickers. Indispensable configurarlo bien. [11:56] Se atreve a contarnos sus resultados… Números, facturación, récords, tipos de clientes. ¡Lo que hizo en 26 minutos es increíble! [13:09] Los productos artesanales o Do It Yourself tienen un potencial increíble. Escucha qué fuentes de tráfico escalan este sector. [14:02] La fuente de tráfico que mejor le funciona cuando sus clientes han tenido muchos seguidores y una lista de correo grande. [14:46] Qué tiene que tener un vídeo que convierta. TrueView for Action desde su experiencia. ¡La fórmula que él mismo aplica! [18:17] Cuál es la clave de una llamada a la acción (Call to Action) efectiva. Una de las claves psicológicas que tienes que aplicar en tu publicidad. [20:03] Voy con todo. Le pregunto cuánto ha invertido en tráfico. ¡Y se moja! Hablamos hasta de su Retorno de Inversión (ROI). [21:32] Su método para saber el Coste por Lead (CPL) ideal. Y no vale cualquier lead… [23:35] La “prueba social” de uno de sus lanzamientos. ¡Nos enseña pruebas de una facturación millonaria! [23:57] Cuál es la tendencia del tráfico según él. ¿Qué pasará? ¿Crecerá mucho YouTube? ¿Facebook va a disminuir? [26:53] Otra de las claves con la que te quedarás (también tiene que ver con la psicología). ¡Rompe las reglas! [28:38] Lo que necesitas para proteger tu posición en el mercado ante la competencia y los precios que se disparan. Los resultados no son suficiente en Brasil. [32:38] Nos despedimos y nos hacemos cada uno una promesa. ¿Qué nos deparará el futuro? ¡Vamos allá! Y Rodrigo tiene algunas palabras sobre nuestra comunidad.

¡Hola! Mi nombre es Roberto Gamboa. Director del Instituto de Tráfico Online & Experto en Facebook & Instagram Ads. Si quieres leer toda la información sobre este episodio y ver el vídeopodcast dirígete aquí. >> http://ito-go.com/podcast059 Las ideas clave más importantes de este pódcast: Hoy te traigo una entrevista desde Brasil. Conoce a Rodrigo Corrêa, responsable de una agencia de lanzamientos con unos números y récords increíbles. ¡En minutos! Conoce qué es para él lo más importante para una buena publicidad que funcione. Además, en la conversación vamos descubriendo las últimas tendencias en Brasil, y eso incluye anuncios muy interesantes… Te cuenta todo. Qué fuentes de tráfico utiliza, cuáles son las mejores en cada caso, si hay un Coste por Lead (CPL) ideal, cómo gestiona los costes en publicidad en su agencia… Y también te llevarás de esta entrevista claves de psicología súper importantes para hacer buena publicidad. Temas destacados de este episodio: [01:10] Te cuento qué podrás escuchar en esta entrevista (además de escucharme hablar portugués). [04:53] Rodrigo te explica qué es exactamente una agencia de lanzamientos y lo que hace. Escucha todos los servicios que ofrece a sus clientes… [07:40] La importancia del tráfico en una agencia de lanzamientos. ¡Y nos rompemos la cabeza en portugués para explicarte un concepto! [09:38] Lo que pasa cuando alguien te dice que el tráfico no les funciona en su proyecto. [11:03] Te cuento en español lo que ha dicho, y hay algo de lo que no podemos olvidarnos los Traffickers. Indispensable configurarlo bien. [11:56] Se atreve a contarnos sus resultados… Números, facturación, récords, tipos de clientes. ¡Lo que hizo en 26 minutos es increíble! [13:09] Los productos artesanales o Do It Yourself tienen un potencial increíble. Escucha qué fuentes de tráfico escalan este sector. [14:02] La fuente de tráfico que mejor le funciona cuando sus clientes han tenido muchos seguidores y una lista de correo grande. [14:46] Qué tiene que tener un vídeo que convierta. TrueView for Action desde su experiencia. ¡La fórmula que él mismo aplica! [18:17] Cuál es la clave de una llamada a la acción (Call to Action) efectiva. Una de las claves psicológicas que tienes que aplicar en tu publicidad. [20:03] Voy con todo. Le pregunto cuánto ha invertido en tráfico. ¡Y se moja! Hablamos hasta de su Retorno de Inversión (ROI). [21:32] Su método para saber el Coste por Lead (CPL) ideal. Y no vale cualquier lead… [23:35] La “prueba social” de uno de sus lanzamientos. ¡Nos enseña pruebas de una facturación millonaria! [23:57] Cuál es la tendencia del tráfico según él. ¿Qué pasará? ¿Crecerá mucho YouTube? ¿Facebook va a disminuir? [26:53] Otra de las claves con la que te quedarás (también tiene que ver con la psicología). ¡Rompe las reglas! [28:38] Lo que necesitas para proteger tu posición en el mercado ante la competencia y los precios que se disparan. Los resultados no son suficiente en Brasil. [32:38] Nos despedimos y nos hacemos cada uno una promesa. ¿Qué nos deparará el futuro? ¡Vamos allá! Y Rodrigo tiene algunas palabras sobre nuestra comunidad.

¡Hola! Mi nombre es Roberto Gamboa. Director del Instituto de Tráfico Online & Experto en Facebook & Instagram Ads. Si quieres leer toda la información sobre este episodio y ver el vídeopodcast dirígete aquí. >> http://ito-go.com/podcast057 Las ideas clave más importantes de este pódcast: Viajarás con nosotros (otra vez) al futuro de los negocios online. Alexandre Abramo es el encargado del desarrollo global de Hotmart en Brasil. En él y su equipo confían más de 2.000 negocios, que cuentan con Hotmart para obtener sus objetivos. En este episodio (el primero de tres que he grabado en el Fire Festival 2019 de Hotmart en Brasil), Alexandre y yo hemos hablado de cómo se está desarrollando el mercado. Agárrate fuerte porque muchas de estos números son de escándalo. Él es el primer sorprendido. Estamos ante un boom, un crecimiento que no tiene parangón. Alexandre Abramo te cuenta desde su perspectiva y trayectoria cómo ve todo el mercado digital y de infoproductos, las estrategias pioneras que están funcionando en Brasil, sus proyecciones para otros países y qué papel tenemos los Traffickers en todo esto. La compra de tráfico online será cada vez más importante. Si ya en la entrevista que grabamos en el Hotmart Fire Festival de 2018 te contábamos cómo los Traffickers eran los encargados de potenciar negocios, en esta entrevista escucharás cómo ve Alexandre el papel de los Traffickers en el futuro. Y desde el Instituto de Tráfico Online somos referentes. Puedes escuchar aquí la primera entrevista que le hice a Alexandre Abramo en el Fire Festival de Hotmart en el 2018 aquí >> http://ito-go.com/podcast026 Disfruta de todo lo que aprenderás de Alexandre Abramo, uno de los responsables de la empresa más importante para los infoproductores hispanos. Temas destacados de este episodio: [02:43] Lo que estoy haciendo ahora que empieza la nueva edición del Máster y cómo lo estamos viviendo dentro de la comunidad. Y ya te contaré dónde estoy… [7:10] Cómo han evolucionado desde hace un año y cuál es el futuro de los negocios digitales. ¿Cuántos estuvimos en el Fire Festival de 2019 y cuántos seremos el año que viene? [08:27] Anticipábamos el boom del mercado español el año pasado. ¡Ya está aquí! Alexandre nos cuenta qué podemos esperar. [09:50] El mercado brasileño siempre es un buen referente. Escucha cómo se han expandido. A nivel empresarial esto es fascinante. [11:55] Estamos recogiendo los frutos de lo que hemos sembrado en España, pero esto traspasa fronteras. Hablamos del mercado en Latinoamérica. [13:23] El mundo digital tiene sus peligros, pero Alexandre cree que el mercado premia a los que realmente tienen un producto bueno. Escucha por qué. [15:26] Los creadores de contenido se están posicionando como piezas clave en el mercado digital. Hablamos de la nueva gallina de los huevos de oro, el TrueView for Action y otras estrategias novedosas que están triunfando en Brasil. [20:41] La urgencia tiene unos resultados impresionantes en Brasil, pero yo veo algunos peligros. Escucha lo que me responde. [22:39] Esto te interesa… ¿Cómo está el mercado para los Traffickers ahora mismo? Lo que oyes, sin los Traffickers todo se estanca y necesitan cada vez más. Alexandre además me habla de las muchas salidas que él ve para los Traffickers. [26:48] Pero los Traffickers no solo potenciamos negocios digitales. Escucha nuestro papel offline y lo que hacemos por los negocios locales. [28:36] ¿Cómo tiene que ser un Trafficker para ser bueno? Alexandre me dibuja el perfil del Trafficker que da resultados. [32:14] En Brasil están sorprendidos de lo que estamos haciendo desde el Instituto de Tráfico Online. Me cuenta qué nos diferencia y por qué hacemos falta en el mercado latinoamericano. [34:13] Le cuento una que me debe para cuando vuelva a España. Y escucha su lista de los mercados de infoproductos en el top 3 de Europa. España es clave. [35:53] Sus predicciones para el año que viene y… ¿Estamos hablando del Black Sirius? Nos volveremos a ver…

¡Hola! Mi nombre es Roberto Gamboa. Director del Instituto de Tráfico Online & Experto en Facebook & Instagram Ads. Si quieres leer toda la información sobre este episodio y ver el vídeopodcast dirígete aquí. >> http://ito-go.com/podcast057 Las ideas clave más importantes de este pódcast: Viajarás con nosotros (otra vez) al futuro de los negocios online. Alexandre Abramo es el encargado del desarrollo global de Hotmart en Brasil. En él y su equipo confían más de 2.000 negocios, que cuentan con Hotmart para obtener sus objetivos. En este episodio (el primero de tres que he grabado en el Fire Festival 2019 de Hotmart en Brasil), Alexandre y yo hemos hablado de cómo se está desarrollando el mercado. Agárrate fuerte porque muchas de estos números son de escándalo. Él es el primer sorprendido. Estamos ante un boom, un crecimiento que no tiene parangón. Alexandre Abramo te cuenta desde su perspectiva y trayectoria cómo ve todo el mercado digital y de infoproductos, las estrategias pioneras que están funcionando en Brasil, sus proyecciones para otros países y qué papel tenemos los Traffickers en todo esto. La compra de tráfico online será cada vez más importante. Si ya en la entrevista que grabamos en el Hotmart Fire Festival de 2018 te contábamos cómo los Traffickers eran los encargados de potenciar negocios, en esta entrevista escucharás cómo ve Alexandre el papel de los Traffickers en el futuro. Y desde el Instituto de Tráfico Online somos referentes. Puedes escuchar aquí la primera entrevista que le hice a Alexandre Abramo en el Fire Festival de Hotmart en el 2018 aquí >> http://ito-go.com/podcast026 Disfruta de todo lo que aprenderás de Alexandre Abramo, uno de los responsables de la empresa más importante para los infoproductores hispanos. Temas destacados de este episodio: [02:43] Lo que estoy haciendo ahora que empieza la nueva edición del Máster y cómo lo estamos viviendo dentro de la comunidad. Y ya te contaré dónde estoy… [7:10] Cómo han evolucionado desde hace un año y cuál es el futuro de los negocios digitales. ¿Cuántos estuvimos en el Fire Festival de 2019 y cuántos seremos el año que viene? [08:27] Anticipábamos el boom del mercado español el año pasado. ¡Ya está aquí! Alexandre nos cuenta qué podemos esperar. [09:50] El mercado brasileño siempre es un buen referente. Escucha cómo se han expandido. A nivel empresarial esto es fascinante. [11:55] Estamos recogiendo los frutos de lo que hemos sembrado en España, pero esto traspasa fronteras. Hablamos del mercado en Latinoamérica. [13:23] El mundo digital tiene sus peligros, pero Alexandre cree que el mercado premia a los que realmente tienen un producto bueno. Escucha por qué. [15:26] Los creadores de contenido se están posicionando como piezas clave en el mercado digital. Hablamos de la nueva gallina de los huevos de oro, el TrueView for Action y otras estrategias novedosas que están triunfando en Brasil. [20:41] La urgencia tiene unos resultados impresionantes en Brasil, pero yo veo algunos peligros. Escucha lo que me responde. [22:39] Esto te interesa… ¿Cómo está el mercado para los Traffickers ahora mismo? Lo que oyes, sin los Traffickers todo se estanca y necesitan cada vez más. Alexandre además me habla de las muchas salidas que él ve para los Traffickers. [26:48] Pero los Traffickers no solo potenciamos negocios digitales. Escucha nuestro papel offline y lo que hacemos por los negocios locales. [28:36] ¿Cómo tiene que ser un Trafficker para ser bueno? Alexandre me dibuja el perfil del Trafficker que da resultados. [32:14] En Brasil están sorprendidos de lo que estamos haciendo desde el Instituto de Tráfico Online. Me cuenta qué nos diferencia y por qué hacemos falta en el mercado latinoamericano. [34:13] Le cuento una que me debe para cuando vuelva a España. Y escucha su lista de los mercados de infoproductos en el top 3 de Europa. España es clave. [35:53] Sus predicciones para el año que viene y… ¿Estamos hablando del Black Sirius? Nos volveremos a ver…

We've got an extra special episode right here. Not only is Chris Campbell an incredible fundraiser in his own right, he joins us to share his initial thoughts as a beta user of TrueView, EverTrue's newest feature. Chris and Brent also discuss how everyone even on an advancement team is a fundraiser, why existing technology cannot dictate your strategy and why teams need to be proactive, not reactive, in orienting initiatives around donor passions.

Jesse and Richie go behind the scenes with Shannon Rollins the wife and business partner of Kent Rollins.  They run KentRollins.com - Cowboy Cooking. Kent is the celebrity chef who has appeared on many cooking shows - Chopped, Cutthroat Kitchen and Throwdown! with Bobby Flay. They discuss growing a YouTube channel including strategies and tools to grow to 500,000 followers. Selling from YouTube Sponsorships Facebook and Instagram Trueview for Shopping Ads on YouTube

And this is eternal life, that they know you, the only true God, and Jesus Christ whom you have sent. John 17:3 ESVThe steadfast love of the Lord never ceases; his mercies never come to an end; they are new every morning; great is your faithfulness. Lamentations 3:22-23 ESVThis is my commandment, that you love one another as I have loved you. Greater love has no one than this, that someone lay down his life for his friends. John 15:12 ESVIf we are unfaithful, he remains faithful, for he cannot deny who he is. 2 Timothy 2:13 NLTFaithfulness is the Jesus Way!We can and should go all in on a relationship with Jesus!This is a trustworthy saying: If we die with him, we will also live with him. If we endure hardship, we will reign with him. If we deny him, he will deny us. If we are unfaithful, he remains faithful, for he cannot deny who he is. 2 Timothy 2:11-13 NLTWe can't alter His faithfulness but we can miss on His friendship if we don't choose relationship.His Faithfulness empowers our Faithfulness.Living in the truth of God's faithfulness, should empower us to be faithful Godly friends.This is my commandment, that you love one another as I have loved you. John 15:12a ESVBecause of His faithfulness we can faithfully follow Him and the plans He has for us.Fearfulness is the enemy of Faithfulness while Faithlessness is simply its absence. The True View is always through a faith Lens not a fear Lens.I can do all things through him who strengthens me. Philippians 4:13 ESVTrue faith faithfully stays the course despite fear or uncertainty. Doing the right thing and the hard thing are often the same thing.Faithfulness isn't about always doing well, it's about how you handle it when you're not!You get to decide whether past hurts and fears will hinder you from or propel into what God wills for you.

Welkom bij weer een nieuwe podcast met als doel de online automotive beter te maken. Deze week hebben we als gast Wilbert Philippo, directeur van LeaseVergelijker, LeaseTrader en InfoTrade. Wilbert, welkom in onze studio en onze podcast. Kun je onze luisteraars wat meer vertellen over jezelf en je bedrijf voor wie dat nog niet weten? Wegwijs in kleine lettertjes “Dankjewel Paul. Leuk om hier te zijn. LeaseVergelijker is drie jaar geleden gestart. De financiële branche en de reisbranche doen al jaren online zaken. De autoleasebranche loopt daarin wat achter. De auto is overal hetzelfde, de leasecontracten zijn verschillend. Gemiddeld kijken 4.000-5.000 mensen per dag op onze website. Verreweg het grootste aantal bezoekers is particulier, maar bij zakelijke bezoekers is de conversie groter. Bij een eerste leasecontract kijken mensen vooral naar de prijs. Pas tijdens het contract komen de kleine lettertjes naar voren. Daarom maken wij de contractvoorwaarden vooraf duidelijk inzichtelijk. Met LeaseTrader bemiddelen we in leasecontracten. We zien op Leasetrader dat mensen door het volledige aanbod bladeren en auto’s tegenkomen waar ze anders nooit aan hadden gedacht. Een auto die je als autobedrijf tegen een scherp leasebedrag neerzet, kan je via Leasetrader goed kwijt. Het is voor de branche even wennen om een leasecontract aan te bieden op een voorraadauto, terwijl het ook een mooie manier is om minder courante auto’s in te zetten.” Automatische conversie “We willen groeien. Via Collin Crowdfund hebben we nieuwe financiering aangetrokken. Met dat geld gaan we het Leasetrader-platform opnieuw opbouwen en integreren met Leasevergelijker. Mensen kunnen straks aan de voorkant kiezen tussen een nieuwe en een gebruikte leaseauto. Daarnaast gaan we de marketing van ons marketingbureau opschroeven. Google heeft hard gewerkt aan TrueView for Action op Youtube. Iemand die jouw video bekijkt, kan meteen doorklikken naar jouw website. Wij hebben voor klanten nieuwe Youtube-campagnes opgezet die uit zichzelf converteren. Google kan heel goed de doelgroep identificeren. Ze weten of iemand een nieuwe of een gebruikte auto zoekt, welk merk, en of ze willen kopen, leasen of financieren. Als je daar een goede video op zet, en op de juiste doelgroep target, haal je tegen relatief lage kosten een hoge conversie.” Voeden in de koopfase “Grote dealerholdings, leasemaatschappijen en andere mobiliteitsbedrijven vallen uit gewoonte terug op zichtbare reclames op radio, tv en billboards omdat ze onvoldoende kennis hebben van online marketingcampagnes vaak ontbreekt. Met ons online marketingbureau testen we welk kanaal het best werkt. Dat hoeft niet alleen Google te zijn. Op basis van doelgroep en leeftijd kan je ook voor andere media kiezen. Op social media moet je zorgen dat je mensen in de koopfase voedt met nieuw aanbod. In de koopfase willen mensen graag op de hoogte blijven van nieuwe aanbiedingen. Je kan als autobedrijf dus prima auto’s op Facebook en Instagram zetten. Als je een relatie wilt opbouwen met klanten, moet je social zijn. Als je wilt verkopen, hoef je niet social te zijn, maar moet je de juiste producten laten zien. Je kan prima per merk of model een feed aanmaken zodat mensen die je volgen het nieuwste aanbod zien.” Wilbert, dankjewel voor jouw komst hier naar de studio. Dankjewel voor jouw bijdrage aan deze podcast. Voor iedereen die het leuk vindt, deel de podcast, en ik zie jullie volgende week graag weer terug voor een nieuwe aflevering. Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, Activlease, Calldrip en UnameIT Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. ActivLease is expert in elektrisch leasen. Wij werken samen met de beste leasemaatschappijen, banken en dealers om maatwerkoplossingen te bieden aan de mkb’er en zzp’er. Mobiliteit met scherpe leaseprijzen, hoge inkoopkortingen en een grote voorraad leaseauto’s die snel leverbaar zijn. UnameIT is de bedenker, bouwer en leverancier van het leadmanagementsysteem LEF, het CRM-systeem SAM en het offertesysteem GSF! Onze medewerkers werken met veel passie aan onze producten en kennen de branche. Het zijn stuk voor stuk echte specialisten. We willen de allerbeste tools maken waar onze klanten écht mee geholpen zijn. Door deze gedrevenheid zijn onze producten mooier, branchespecifieker, functioneler en toegankelijker dan u verwacht. Meer info op UnameIT Calldrip is een rapid respons tool die de verkoper in staat stelt om direct, snel en effectief met je klanten in contact te komen! Vele importeurs zoals Hyundai, Opel en Toyota gebruiken Calldrip al succesvol.

In This Episode You Will Learn About: Why Brendan tried to gain so many followers How Brendan gained a million followers in 30 days The 3 key steps for growth The way that the system of social media works Who Brendan’s book is for Figuring out what platform is best for you to grow on Being a leader and providing value to others Growing an Instagram account + automated accounts Working with Taylor Swift What to watch in the future of social media   Resources: Learn more: brendanjkane.com Instagram: @brendankane Read: One Million Followers ; How To Win Friends and Influence People by Dale Carnegie VIP Day: chris@fortheloveofmoney.com     Show Notes Today I am joined by growth strategist Brendan Kane to talk about growing a major social media following. In his career, Brendan has built massive followings for celebrities, brands, and everything in between. In his book, One Million Followers, Brendan gives readers a gimmick-free step-by-step checklist that will teach you how to gain, create, and build upon their social media platform. This conversation is an amazing one, and is about to help you explode your social media following.   Question Highlights: How did you gain this many followers and were they real? Is having a large following a prerequisite for having a successful brand? Who is your book for? What platform should we focus our effort towards? Do you have any secrets to share for growing an Instagram account? Why should we avoid fake accounts and bots? What are celebrities doing that we should? What do we need to know about the future of social media?   Brendan Kane is a growth hacker for Fortune 500 corporations, brands and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products and services with their attention and spend.   Brendan started his career at Lakeshore Entertainment where he oversaw all aspects of Lakeshore’s interactive media strategy. At Lakeshore, he worked on 16 films that generated worldwide gross of $685 million dollars. While at Lakeshore, Brendan pioneered the first ever influencer campaigns to effectively promote Lakeshore's movies.   Brendan went on to build applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, supermodel Adrianna Lima and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. The applications and platforms Brendan created for his celebrity clients have been accessed by 50 million+ people worldwide.   Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. Featuring in-depth interviews with celebrities, influencers, and marketing experts, One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.   He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.   In partnership with MTV, Brendan conceptualized and built an advertising technology that monetized consumer to consumer interaction within social networks. This technology was utilized by MGM, Lionsgate, Sony, Yahoo, MTV, Rockband and Vice Magazine.   Brendan is currently advising Strike Social on the companies entertainment partnerships. Strike Social is largest TrueView Advertising and YouTube Intelligence company. Strike Social runs over 2,500 Trueview campaigns a day for brands such as; Disney, Fox, NBC, Netflix, XBOX Linkedin and many notable fortune 100 companies. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

Questions answered on this episode When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status? About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing "due to low ad rank" How many Impressions with no clicks should we give a keyword before pausing or killing the keyword? Should you trust research & management websites that ask for your login credentials or account access? Resources: Avg Position sunsetting: https://support.google.com/google-ads/answer/9263492 Click Share coming to Search Campaigns: https://support.google.com/google-ads/answer/9181997 Maximize conversion bid strategy for TrueView for Action: https://support.google.com/google-ads/answer/9238647 Two new chart types in the Report Editor: https://support.google.com/google-ads/answer/9256505 Google introduces 3 new features for responsive display ads: https://support.google.com/google-ads/answer/9260895 Advertisers boycott youtube yet again, YouTube answers by removing comment sections of kids videos https://www.nytimes.com/2019/02/20/technology/youtube-pedophiles.html https://www.npr.org/2019/03/01/699282111/youtube-bans-comments-on-videos-deemed-vulnerable-to-pedophiles  

FEAT. Adriana Allen of The Gold Atlas + Mark Saldana of True View Reviews. TV: Nickelodeon is rebooting ‘All That.' ‘Breaking Bad' movie coming to Netflix. ‘Psych The Movie 2' announced. THE BACHELOR: Week 7 Summary. POP CULTURE: Ariana Grande releases ‘Thank U, Next.' How many towels should an adult own? BOOM. ROASTED: Rats, pizza, and mountain lions. FASHION: The Gold Atlas answers fashion questions. In or Out (Game). SPORTS: NBA All-Star Weekend Recap. MOVIES: 2019 Oscars preview and predictions from Mark Saldana. --- Send in a voice message: https://anchor.fm/buzzerpodcast/message

Two years ago, Brett Curry from OMG Commerce would not have recommended advertising on YouTube. But today, he sees it the way we now look back at Facebook. When cost was cheap and the audiences were huge. YouTube gets a billion views a day, a billion! Brett's company knows all about advertising on paid channels…be it Amazon or the multitude of Google channels. Recently Brett has seen opportunities on YouTube that allow his clients to advertise on a fixed cost per acquisition basis (my favorite)! In this podcast shares what he finds works and what does not. No need to hire his firm…if you want to learn how to do it yourself, good news! He's created a course with Ezra Firestone. See the show notes. Episode Highlights: YouTube has always been a great content platform. How recent ad types make YouTube much easier to monetize. Youtube is used as a product search engine more than people realize. Viewers (and now shoppers) on YouTube are actively doing something, these new campaigns can target people based on that activity. Nothing sells like video if it's done right. Brett explains the pre-roll and true view options. The key tips on how ecommerce business owners can approach the daunting task of video ad producing that can be profitable. Some companies use agencies and others are hiring full time video people in house. Search behaviors are different on YouTube than on google. The integration of the platforms allows for hitting more people in order to make more money. Why Youtube is an invaluable re-marketing platform. If you give Youtube the right audiences to go after and you and you have a video that's powerful, over the time the machine will start hitting that CPA target. These platforms can successfully follow the journey of the buyer. The importance of getting all the campaigns working together and connected. Transcription: Mark: The world of search engines has changed significantly since about 10 years ago right? Google has been the king for a long time. I believe they started around 1997, 1998 and they've dominated and kind of set the tone for what we think a search engine is supposed to be. But in today's world, if you're in e-commerce or if you're in online business in any way you have to think about different avenues for search. For example, Amazon is the number one search engine for products at this point. But the number two search engine in the world is also owned by Google and that's YouTube. For a lot of us especially those who have been in the online world for a long time we sometimes just think narrowly about Google because that's what we've always done. But there's a lot of other opportunities where people are actually searching and have that direct intent and that's going to be YouTube as one of these things that we need to look at. And Joe I guess you talked to somebody who's really been focusing on YouTube as an advertising channel to be able to acquire customers for a business and he gave you some insights into how to use this channel more effectively. Joe: Yeah I spoke to Brett Curry from OMG Commerce. I saw him do a presentation specifically on monetizing through YouTube. I guess the best way to explain this is once upon a time on radio I had a campaign, a niche model called Per Inquiry. And we would pay the radio station per inquiry that converted to an actual customer. It's cost per acquisition that we call it now. YouTube has that opportunity now. So Brett really honed in on advertising physical product companies and doing it cost per acquisition … I'm stumbling like crazy here folks sorry, cost per acquisition on YouTube. It's not something we think of out of the gate when we think of YouTube because we're just watching the latest sports, concert, whatever it might be but people are starting to really use YouTube for searching for products and then clicking that link and converting. There are video opportunities where you only pay if someone watches the entire 30 seconds. That's something else we talked about but the one that excites me the most is the cost per acquisition model when he gets into that detail. Mark: Now I think video is something that all of us need to start opening our eyes to. I think there's just tons of opportunity when it comes to video. And you know fortunately, I think it's a little bit intimidating for most of us. And I say fortunately because if you can get over that intimidation if you can get over some of the worry about “man this is actually pretty expensive to produce” there is a world of opportunity out there if you can start getting it. So I'm excited to listen to this because I've really only just toyed a little bit with YouTube advertising. I haven't actually gotten in and tried to understand it fully so this would be a good primer. Joe: Yeah it's great. And don't fear the production costs folks because some of the best converting videos according to Brett are the ones that are actually customer produced. So consider that in terms of presenting to on YouTube. That's it, I'm done talking. Let's go see what Brett has to say. Joe: Hey folks it's Joe Valley with Quiet Light Brokerage and today I have Brett Curry from OMG Commerce with me on the line. How are you Brett? Brett: I am doing fantastic Joe thanks for having me on the show. I'm excited to be here. Joe: You're also a podcaster too right? You've got a podcast what is the- Brett: Yeah. I love podcasting and usually I'm the one firing off the questions and listening. Honestly, I think listening is the harder job of the two here. So I'm looking for just to talking up a storm here talking about YouTube. Joe: Awesome. Well, I want to talk about a whole bunch of things because I think we met at the … for the folks that don't know we met at the Blue Ribbon Mastermind Conference in Denver. It's part of … I'm going to get that chain of events here wrong probably, it's part of the Smart Marketer Group, right? You guys … how long have you been part of that group with Ezra? Brett: Yeah. So I met Ezra Firestone at a Traffic and Conversion Summit event like six years ago. It was in San Francisco. It's a long time ago. I met Ezra there. He was just launching his Mastermind Group called Blue Ribbon and I thought to myself this is a dude that I need to know. And so we kind of striked up a conversation, I joined the mastermind group, the rest is history. So I think that was I think years ago believe it or not. Joe: And I've been going to mastermind Groups and we talk about them here on the podcast whether it's Rhodium Weekend or eCommerceFuel things of that nature. Blue Ribbon right up there for those listening if you can … if your business is big enough and you've got the revenue reach out. Find Ezra somehow through Smart Marketer probably right? Brett: Yes smartmarketer.com you got to consider it. I'm a huge eCommerceFuel fan as well. Andrew Youderian is a friend of mine. I think they do a killer job but yeah those two are right up there man. If you're serious about e-commerce and growing check out both of those and you're welcome Ezra and Andrew for the club. Joe: And for those listening if you're not in a Mastermind group or you're a buyer and you think how am I going to learn all this? It's through these mastermind groups. They didn't exist for me. I sold in 2010 as Ezra was saying I spoke to him on an earlier podcast. They really didn't exist when I started and now they're available for so many people to get so much more success I think than I had at the time. But listen I want to talk about OMG Commerce. I want to talk about you. You did a presentation at Blue Ribbon Mastermind on monetizing through YouTube and then kind of blew me away with the specifics of that and then all the other things that you do around that at your company. We want to talk about that. Can you give us … the people listening some background on yourself, on your company and how you started, what you do and then I want to jump into that. Brett: Yeah, absolutely. So right out of college in 2002 dating myself a little bit, I launched an agency; a small agency helping local businesses with TV, radio, and print; so kind of traditional old school media. I became a marketing junkie in college and I was introduced to Dan Kennedy and Jay Abraham and some of those kind of marketing gurus. I fell in love with the psychology of marketing and I kind of fancied myself as a copywriter for a little bit. And so I launched this agency, I started doing SEO in 2004 and somewhat just clicked. No pun intended it just fit my personality. I liked it and so I kind of became and SEO nerd. But still thinking about copy and the conversion rate and things like that. And then moved into AdWords and then really things took off in 2012 when I got hooked on Google AdWords and kind of … really we started our agency OMG, my business partner Chris Brewer and I we started the agency in 2010. But 2012 we kind of got hooked on Google Shopping. I wrote The Ultimate Guide to Google Shopping after months and months of testing and perfecting things. Shopify published that and then that kind of helped ignite the agency. And so since then, I've been speaking at events like Traffic and Conversion Summit and Ezra's events in social media marketing world and internet retail and things like that. And so really the agency is built on driving traffic to e-commerce stores and primarily using Google Ads; so Google Search, the text ads, Google Shopping, Display Network, and more recently YouTube. I've always been a fan of You Tube. Recent ad types make it much easier to monetize and much easier to track and create measurable results. So I'm doing a lot with YouTube. And then kind of the other side of the business is Amazon. Helping companies with their Amazon ads as well and so … but I spend most of my time in the Google Ads ecosystem. Joe: Well I tell this story and I'm sorry for the podcasters that have to … listeners that hear me repeat this but you know I spent a lot of money on Google Ads and I didn't have any experience. I didn't have any training. And I think there are too many people out there doing that. They were like me. The problem is that I've discovered is that you try someone who claims to be an expert and in fact, they're not. And they take your budget and they blow it up and you cost per acquisition goes up and your profit goes down and you know this is six months before you want to sell and all of a sudden the value of your business goes down as well. When you get up and presented … I knew first and foremost because you are at Blue Ribbon you are going to be top notch. But then I dug deeper. I sat by Chris, we talked for a while and you talked specifically about YouTube and I know that you can't do that alone and that you've got to package everything else in there. But some of the things that you talked about were … and I'm going to let you dig into it and tell us about it, some specific fix targeted cost per acquisition and only paying if somebody views the full 30 seconds and a whole bunch of things that I don't think is out there for the average person that's doing all of the marketing channels themselves to figure out. So tell us about that a little bit. Brett: Yeah absolutely and I think I'll just … I'll set the stage really quickly if that's cool just talking about YouTube in general. And you know I've been a fan of YouTube forever. It's always been a great content platform. Everybody is on YouTube. A billion monthly users, average session duration is like 40 minutes which is longer though on Facebook. And the cool thing about YouTube is it's full of a lot of learn, do, and buy moments. So if I'm on YouTube I'm actively doing something. I'm looking for how to fix my lawnmower, how to fix my washing machine although I try to avoid that at all costs and just pay people. But if I'm at pinch go to Google or go to YouTube to learn how to do things or researching products. That's something that a lot of people don't know is that YouTube is used as a product search engine pretty frequently where people are looking for unboxing videos and demo videos and things like that. And so … or just you know how to, my kids use YouTube all the time from everything to how to play the piano to … my 16 year old son now is looking at how to pick up chicks which will it make you proud or worried I'm not sure. But yeah you can learn anything on YouTube right? So when someone's on YouTube they're actively engaged in what they're doing and so the beauty of that is you can target people based on what they're doing on YouTube. But then like you alluded to now there's these ad formats that just really make it powerful. And so it's kind of combination now of better targeting than ever before so we can make sure we're reaching the right person better than we ever have before on YouTube. Everybody is there but how do we get to the ideal person for a particular e-commerce business. And then how do we have like a bidding and ad format that people want to click on and want to take action on and we're paying a rate that makes sense. And so that's kind of the backdrop. But yeah, so you talked about only paying if someone engages. That's called YouTube TrueView and so for those that don't know that's the pre roll or before ad. So if you go to YouTube to watch a clip from The Office or something and then there's an ad that pops up before that or the place before that you've got five seconds until that magical Skip Ad button pops up. And so the way that works is if a user skips the ad before the 30 second mark or before the end of the ad whichever comes first then the advertiser doesn't pay. So you know I could watch 28.9 seconds of an ad, click skip and the advertiser doesn't pay a penny for that. And so … or someone has to click through to the sites. If they're watching and they think ooh this is cool I'm going to click on the ad and go to the site and then the advertiser is charged for that as well but really an awesome concept. You know I used to in the previous agency days, I did quite a bit of TV and it was my favorite medium pre … before I got really deep in online marketing just because the power of video right? Nothing sells like video if it's done right and so … but if you're running a TV spot you pay for the spot regardless of if people walk out of the room or change the channel or whatever. With TrueView you're only paying if someone watches or engages so it's pretty powerful. Joe: Well let's talk about … for the people that are listening and that have a physical product and let's say they're just doing Google AdWords and they wanted to reach out to you how did that … how does it start, how … to me the idea of producing video if that's something you've never done is kind of daunting. How do you try to approach that? Brett: Yeah it really is and so this is what separates YouTube from say Google Shopping or Google Search ads which are just the text ads. You know a text ad that you can create in about three minutes. Or if you did research it takes a little bit longer than that but it's really easy. Google Shopping, the ads are pretty easy. There's just data feed involved, there's product feed involved which can be a little bit tricky. But a video, man that's tougher. You got to hire a video crew potentially. You got to hire an actor or you've got to be comfortable on camera, whatever. Ultimately though you really can create a video even using an iPhone if you wanted to but my advice on the video itself is be straightforward first. So I think … because we've all grown up seeing ads we have all kinds of ideas of what works and what doesn't work. So we know the funny Super Bowl commercials that we like and so we think we need to recreate something along those lines right? So I need to come up with something like the what's up guys from Budweiser. I'm a believer in direct response. So that's the type of ad we suggest that you run because most physical product companies if you're not huge a pure branding play is going to be tough so you want something that's direct response. And so I prefer a kind of straightforward approach. But a couple of things you can think about is one, you do need to hook someone immediately. So that Skip Ad button comes up in the first five seconds so hook them immediately. So what do you got to say, what question are you going to ask, are you going to be like running up to the camera, are you going to be doing something interesting to make someone say okay I was going to skip because I don't like ads but there's something about this that I need to watch. So hooking them in the first five seconds is key. I believe you got to lead with the strongest benefit. So what is the benefit that your product provides? Is it time savings or is it status or what is that major benefit and then dramatize that. Bring that to life even if it's just you talking and showing the product. So that's important. You also got to incorporate some social proof. So do you have a testimonial, do you have an endorsement, do you have something … are you endorsed by somebody that is trusted by your marketplace; some kind of social proof. And I think and kind of part of this you want to show don't tell you know. A talking head video can work but you want to show as much as you can. That is few of the things to consider to [inaudible 00:15:24.2] have to get in to but things like [inaudible 00:15:27.5] sort of moving the risk. What are the risks that someone has in their head before they buy? So if you're selling apparel or footwear or something what if it doesn't fit? Then what do I to overcoming some of those objections in the video is important. And then a really strong call to action, so like hey what do you … what do I want you as the viewer to do next? If you leave that … oh but this is just crazy to me, you know most people think “well it's a compelling ad people will naturally click”. Not necessarily, you kind of have to ask them to. Like go here, get this free shipping code, or check out this, or watch this further demo, or join our email list to get a discount; something, some kind of call to action and then push people to do that. And the nice thing is there are some new ad formats that really make those CTA's or calls to action pop. But that's just kind of few of the things that make for a good video. But I admit making a good video is much harder than other ad formats, it just is. Joe: Through your agency do you guys have a referral program … people that you say okay these guys have done a good job and you refer people to agencies or do you find that the entrepreneur is creative and ingenious and can create a video on their own and make it work? Brett: Well, yeah it's interesting. So we're seeing now a handful of our clients are hiring full time video people because of their product videos. So video can be useful on a lot of ways right and different types of videos. So maybe I just have a pure product demo video and I put that on my product detail pages and then I'm cranking out little short clips for my Facebook advertising and then I'm launching maybe YouTube content that I'll try to get to rank organically and then I'm running YouTube ads and I've got someone creating that. So surprisingly this is something that I don't think existed with the size of companies we're working with now. You know kind of two million to 10 million a year and really up to pretty 20 million whatsoever, a lot of our clients are in that range. Those companies now have full time video people. Joe: Okay. Brett: There are a few agencies I could name but we don't do any of the creative work ourselves but I can make recommendations. Joe: So let's go to that assumption then that the client has video … has access to it or produced their own, why YouTube though? Why … like when I go and I search … like I did a search today on how to export a profit and loss statement from Xero because a client said it can't be done and I'd seen it done. I get them all the time. Oh yeah? Well let me send a video. So I did that and I sent him, I skipped the Quiet Light Brokerage banner ad because we don't need to click on it. Brett: Yeah. Joe: But it never really occurred to me to buy through YouTube. So what … people know that when you do sponsored Ads inside of Amazon or you spend money on Google Ad Words or Facebook that there's going to be a certain volume you can get to in return on investment. Is it worth it to advertise on YouTube? I know it has a billion viewers but how many people are really thinking products? And is it worth it; a bang for the buck? Should people be paying attention to advertising on YouTube? Brett: Yeah, the quick answer is this; absolutely. And this is one of those answers that even just probably two years ago my answer would have been a little bit different. It kind of would have been a maybe. Like I said YouTube has always been a powerful platform. If you're a good content creator and you created good content and got organic traffic and then YouTube has always been a good source for running a business. But from an ad platform, I believe it's just become viable for a lot of businesses. I would say most e-commerce businesses should consider it and that's a relatively new development. So aside from everybody being on there and aside from people being actively engaged where like you're looking at how to pull a report from … it was Xero? Joe: Xero. Brett: So how to pull a report, if there'd been an ad related to something like that maybe it would have captured your interest or maybe not. But you can target people based on what they're doing on YouTube plus much more. So, of course, YouTube is owned by Google and so now you can target people based on their behavior that Google sees even off YouTube. So one of the options you have is keyword targeting. So if maybe I've got a new Xero alternative so better than Quick Books better than Xero whatever I'm going to … I want to woo people over to my new accounting software; which sounds like just the worst job in [inaudible 00:20:04.7] accounting software. But anyway we'll [crosstalk]. Exactly, I think I just fell asleep as I was mentioning it. But so then I could use keyword targeting and I could target people looking for Xero and Quick Books and Quick Books Online and Quick Books online tutorial. And maybe I'd even target things like why is Quick Books doing this; like some pain points around Quick Books like Quick Books keeps crashing things like that. So those are some of things people type into YouTube kind of just to find a fix. Well then if I've got the alternative to Xero and Quick Books then I run my pre-roll ad for somebody watching a video on how to fix a pain point inside of Quick Books. So there's this keyword targeting that's based on content on YouTube which is really powerful. But then going to what I alluded to a minute ago you can also target people based on what they're searching for on Google. So I think it'd probably be a toss-up like who has more information about you; Google or Facebook? I don't know really. They both know everything about us. And so I don't know about you, my search behavior on Google is different than it is on YouTube. Often if I'm going to YouTube I'm just watching music videos and stuff like that like sort of as in background even. But I search on Google for all kinds of stuff. So then you can target people on YouTube based on what they're searching for on Google. So if I sell running shoes I can look at a whole host of search terms that someone maybe typing on in on Google and I can build an audience around that and then target those users the next time they're on YouTube. Joe: So it sounds like if someone is doing any paid advertising on Google whether it's AdWords or Google Shopping or whatever it might be that they need to think of YouTube as just what it is which is an extension of Google. They're owned by Google. It is Google. Brett: Yeah. Joe: And all those same tools and resources are there that you just got to think visually. So it's really the last couple of years you started to see your advertising work better and get … Google's getting better at it to allow you to do a better job. Can you give me an example without naming any client names on in terms of what it's done for them so that somebody doesn't go “oh, wow, okay”? Brett: Sure. Joe: And what other channels within Google they're also spending money on? Brett: Yeah absolutely and so I'll kind of mention this first, I think YouTube is for a long time have been good at creating brand lift. So even kind of before some of the new targeting options and before some of the new ad options it was good at getting people to be aware of a product. So we'll use Boom by Cindy Joseph because Ezra wouldn't mind if I talk about it and we run all of the Google ads for Boom. But if we ran YouTube ads introducing people to Boom … let's just say we had no call to action I think at the end which we wouldn't do that but let's just say we did, that would likely cause a brand lift. More people would start searching for Boom on Google. After watching the video they'll be intrigued and say oh what is this let me check out a little bit more. And so that's always been kind of the platform or always been a benefit of the platform. But then kind of beyond that the next thing I would recommend someone to do is look at using YouTube for remarketing. So for people that visit your site whether they go to product detail page only or whether they add to cart and abandon, let's remarket to them. So let's use YouTube as a remarketing platform. And so that's what I've been doing for a while as well, taking our remarketing list like you alluded to all of this is built in the Google ads platform and it's now rebranded as Google Ads, not Google AdWords. So it's all in that platform so we can upload our remarketing list, we can start segmenting that and running YouTube ads to those people. So we typically segment break out site visitors, break out PPC viewers, break out cart abandoners, and kind of have different ads that we run from them. But then kind of beyond that we're looking at a new format called TrueView for action. And you kind of mentioned this before too where you're … this is where you're bidding on a CPA basis. So basically what we're doing is we're telling YouTube hey I'm willing to pay X, I'm willing to pay 100 bucks or 80 bucks or 50 bucks or whatever for a conversion and over time YouTube gets really good at dialing that in. So if you give YouTube the right audiences to go after and you have a video that's powerful over time the machine will start hitting that CPA target provided your site converts as well. Joe: Google TrueView? Brett: So as- what's that? Joe: Did you call it Google TrueView? Brett: It's TrueView for action. So it's a subset of TrueView. So you could just run standard TrueView which is the ad format I talked about before where someone has to watch 30 seconds or the whole video or you don't pay. So that's kind of standard TrueView. With standard TrueView, you're paying a cost per view. So you're telling Google I'm willing to pay five cents, two cents, 20 cents per- Joe: Yeah, risk … there's risk there but it sounds like the TrueView for action is look you're not going to pay unless it converts which is- Brett: Yeah exactly. Joe: But is there volume there? Brett: There is immense volume and that's one of those things where we've seen people be able to scale pretty quickly. So with Boom by Cindy Joseph, we went from not even really a channel to a pretty large channel quickly. And we were able to start kind of dialing in and hitting their CPA target within a couple of weeks. And then it will sustain that now for several months. Joe: What happens in the first two weeks when you're … if you're doing TrueView for action aren't you always hitting that CPA target? Brett: No. So you're not. And you give Google the CPA you want to hit and you set a daily budget. Joe: Okay. Brett: But the machine is experimenting in the beginning. And this is something where this is a little bit different than let's say Facebook ads as an example I know … and I'm not a Facebook ads guy. I don't run … I don't run our Facebook even but I know there is kind of this thought that with Facebook ads you build a bunch of an ad sets and you let them … you know each one spends 30 bucks, if it doesn't convert kill it, whatever. Really search pruning quickly. That doesn't work on YouTube, not with TrueView for action. You need to give the machine time to learn. So you're maybe going to be letting it run for seven or 10 days. Obviously, you could pause it if nothing's happening. But usually that CPA, it's going to be above the CPA initially and then it's going to start getting closer and closer to it. So we found again with the right video, the right targeting you can usually hit your CPA target if you let the machine kind of dial in. Joe: Okay, and you guys don't do any of the Facebook stuff. You're focused on most of the Google platforms and then you do the Amazon platform as well. Brett: Yeah exactly. Joe: And is it because that you integrate the Google Shopping, YouTube ads, Google AdWords, PPC whatever they've rebranded it you integrate them all together. Brett: Yeah. Joe: Do you think they help each other? Is it Google has gotten to the point where is it intelligent enough to pull resources from one to the other to help improve cost per conversion? Brett: Yeah absolutely and then one of the things that Google just really stepped their game up in the last couple years in the last six months even is audience targeting. So being able to apply some of those audiences even to your search campaigns and a few of the audiences to your shopping campaigns. But it is all connected because if you think about it if I'm in product research mode, if I'm looking at buying a new … let's say I'm buying a new [inaudible 0027:37.5] a couple of this things for a house and then I'm researching on Google then maybe after I find a few things I'm going to YouTube to watch a video or some unboxing videos or installation videos now I'm going back to Google. And so what you can do if you've got all of the campaigns setup and part of a … we call it a full funnel approach or a team of campaigns, we're not viewing search and shopping in YouTube as this completely separate entities but how do they work together because they do. So if someone finds us on search or shopping when they don't convert then let's use YouTube as the remarketing vehicle. If someone discovers us on YouTube and they watch a video and they become engaged with us but they don't purchase well then let's add them to a remarketing list and target them with search and shopping ads. Because maybe someone learns about your brand on YouTube they don't buy, their next activity is going to be I'm going to go to Google and search. I'm going to go search for this company now or find out more and so we can target them that way. So that's another piece we look at as we create a list of people that have viewed a video as an ad. And then we layer that into our search and shopping campaigns. And we've seen this … let's just go back to the Boom by Cindy Joseph example; we even created some campaigns where we only target people that have seen a video ad. And a lot of those people then go back to Google and they can't really remember the brand name but they remember seeing the video or whatever like something's caught their attention so they're just they're typing in a bunch of random things. Like make up for older women or you know things that would've been mentioned in the ad. And then we're able to target them because we built a list of people that viewed the video as an ad but actually converted them to research a shopping campaign. So if we just think about it, if we kind of step back and think about our own journey like what's my journey as a buyer? I really just click on one ad and buy. I don't just see one ad for a brand new product I've never heard of and purchase immediately. That doesn't happen. I'm usually going to search for something, be exposed to it, click around, visit, and then see another ad and then convert. So we would … we like to get all the campaigns kind of working together and connected. Joe: So let's say that someone is managing their advertising campaign themselves and business is getting big enough to they want to elevate themselves to more of the captain of the ship instead of a navigator if you want instead of just focusing on one part like the marketing are there resources out there to learn everything you need to learn about for the Google ads platform within Google and outside of it or is it simply your 20 years of expertise that … and what, staff of 17 that allow you to be better than any Tom, Dick, or Harry that's going to try to do it for their own business? Brett: Yes. So I mean there is a learning curve and I think the learning curve is a little steeper with Google ads than it is other platforms potentially. It's one of those things where learning the basics is not that complicated but then seeing how everything interacts and how one change leads to other implications is a little trickier. So there's a little bit of a learning curve but there are some good resources. So on the Google Shopping side, I wrote the Ultimate Guide to Google Shopping a few years ago. Shopify published that. It's totally free. Joe: Do you have to update that on a regular basis? Is it changing? Brett: Yeah, I just updated it a year ago. I needed another round of updates. The core of it is still good but it needs to be updated. Joe: Okay. Brett: I'm working on a course with Ezra Firestone. We launched the beta version on all of Google Ads. So it kind of starts with- Joe: Oh, excellent. Brett: -that foundation of Google ads. Joe: That's what I was looking for and I didn't know that. For everybody listening, I didn't know that by the way. Brett: Yeah. Joe: Because look some people are going to be hesitant to work with an agency. Brett: Sure. Joe: And historically I've been anti-agency although I owned one. I owned a media buying agency specifically for radio back in the day. Brett: Yeah. Joe: And my experience is as an agency owner is that you're going to work really really hard because you want to client to keep spending money because you get a percentage of that money that he spent. So you want them to be successful but as an e-commerce owner, my experience was … God, they blew it, my gosh my cost per acquisition went way up. Everything is destroyed. They're not paying any attention to anything that I said but what you did and what you presented was great and different. So that's … I wasn't going there but thank you for going there. So you've created a course on the Google ads platform with Ezra which will be done when? Brett: So probably by the time this … I don't know when is this is going to live but it will … it's launched in September of 2018 is when it will launch officially. Joe: Okay. Brett: So it should be available here pretty quick. Joe: So people can find that probably on smartmarketer.com right? Brett: Smartmarketer.com Joe: And OMG Commerce I would assume as well? Brett: Yeah well, have some links to it as well. Joe: Okay so let's assume that a certain group of people are going to be I'm never working with an agency and they'll Google and they find that there and they'll get that expertise and training which is exactly what I want. I want people to get the best advice and expertise. Brett: Yeah. And one thing I would maybe add to that is I would recommend that everybody get educated at least to a certain degree. Even if you plan on outsourcing it or hiring internally for it, learn the basics of the platform. Learn how everything kind of ties together. Because then you'll be able to analyze does this agency I'm going to be getting they know what they're talking about, is this person that I'm hiring do they know what they're talking about? So I think as a business owner you got to educate yourself at least on the basics and kind of see how the full funnel works and things like that. But yeah you don't have to hire an agency. You can hire someone in-house and train them up and that could be great for some businesses. Joe: Unless they quit. Brett: Exactly, yeah. That's true, yeah. Good to be diversified a little bit. Joe: I agree. Well listen, Brett I appreciate it, I appreciate your time coming on here just sort of unraveling the mystery of YouTube because again to me I've never thought about buying something there. Now that we've talked and I saw your presentation it's every time I'm seeing an ad and I've actually watched a few which is interesting but I haven't clicked through to buy yet. And I think that that's going to change. And I think that people will get ahead of it and start learning it now and being one of the early adopters of advertising on YouTube. They'll get ahead of the curve like those that focused on Facebook first. Brett: Exactly and I think it's … I think Facebook's going to be a viable ad platform for the foreseeable future. I think You Tube is going to be as well but I would liken where YouTube is now to where Facebook was a few years ago where it's pretty affordable to be on YouTube. Those costs will go up over time as more people hop on to the platform but it's a great place to be. And yeah we've seen from skin care to apparel to automotive to tech; all those verticals in e-commerce are getting good results on YouTube so it's worth exploring for sure. Joe: Fantastic, so YouTube is today where Facebook was a few years ago. Brett: I think so, yeah. Joe: That's a good way to end it. But for anybody that does want to talk to you, I think they can find you at OMGcommerce.com is that right? Brett: Yup OMGcommerce.com I'm happy to chat, happy to do an audit potentially of existing efforts and I'll let you know how we could potentially help. So yeah OMGcommerce.com. Joe: Well put that down in the show notes and if this is out before the course is done we'll go back and we'll put it in the course after the fact so that those that just want to learn on their own and maybe bring it in-house can learn from that as well. Brett: Yeah awesome. Joe: Thanks for your time Brett I appreciate it. Brett: Okay thanks Joe I really appreciate it. [inaudible 00:35:07.7] All right see you.     Links: OMGCommerce Website ecommerce Evolution Podcast – Get to know Brett How to Use YouTube to Scale Ecommerce Ads – Online eCourse

On today's episode we cover: Must Read Marketing Article Of The Week:⠀ • Exploring Google’s New Carousel Featured Snippet by The STAT Team⠀ ⠀ What we've got lined up for this week's main Marketing O'Clock news:⠀ • Introducing LinkedIn Dynamic Ads in Campaign Manager ⠀ • Deliver the best message across the web with responsive display ads⠀ • Unveiling a New LinkedIn Groups Experience: A Shared Space to Build Your Professional Communities⠀ • Bring Brands and Products to Life with Instant Experience⠀ ⠀ Lightning Round Articles that you don't want to miss!⠀ • Vertical video ads now available for TrueView and Universal App campaigns on YouTube⠀ • Twitter launches audio-only broadcasting feature on its iOS app and Periscope⠀ • Amazon is stuffing its search results pages with ads — and they seem to be working ⠀ • ppcChat Tweet⠀ • Video in showcase shopping ads Blog: https://cypressnorth.com/marketing-oclock/linkedin-dynamic-ads-responsive-display-ads-ep35/ Video: https://www.youtube.com/watc

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke). Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model? Q2: How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out? Q3: The biggest hurdle I hear most often when it comes to running YouTube is creative. What are some tactics or strategies that you use to make this easy or more accessible for advertisers looking to test? Q4: YouTube has a lot of new features consistently rolling out in Alpha and Beta phases. TrueView for action, Sequential messaging, Life Events, Cross-Device Targeting, Shopping Integration and others on the horizon. Which will be most impactful and why? --- Send in a voice message: https://anchor.fm/ppcchat/message

f you aren't using YouTube at least for remarketing - you're missing out.  With over 1 Billion monthly users and average session durations of over 40 min. (longer than what most people spend on Facebook in a day) YouTube has the attention of your prospects and customers.     Not only does YouTube have your prospects and customers eyes and ears, they also have a really attractive advertising offering - TrueView.  With the TrueView pre-roll (aka “before” videos) you as the advertiser only pays if someone actually watches your video or clicks through to your site. If someone skips before the :30 mark, you pay nothing.  Pretty cool.   Throw some really advanced audience targeting features on top of that and you have all kinds of options for both top and bottom of the funnel marketing on YouTube.     This episode is a recording of a talk I gave in San Diego at Social Media Marketing World.  In it I cover the following:   How your prospects are using YouTube and how that should influence your strategy The best audiences to target with your ads 5 Tips to creating great video ads that hook prospects and get them to take action YouTube for Top of Funnel - the bulk of this talk is about remarketing, but YouTube has some great benefits for Top of Funnel which I outline here.   Targeting options - If you go Top of Funnel what kind of targeting options should you consider. Plus more!

Les gars nous parlent du dernier album de Stick To Your Guns - True View-ps: On dirait qu'un intrus est entré dans notre studio et vous présente une chanson bien étrange!!

It’s Roundup time again. This week we discuss the newest albums from Citizen “As You Please” and Coldfront “Float Around.” Other music discussions include the new Iron Chic album “You Can’t Stay Here”, Arm’s Reach “Rotten Earth”, Stick To Your Guns “True View” and Knuckle Puck’s “Shapeshifter.” Picks of the week include Bojack Horseman, Stranger … Continue reading "Episode 052 – Citizen – Coldfront – WR"

Today, I’m thrilled to have Brett Curry on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit In San Diego and we hit it off right away. He runs OMG Commerce which is a 7 figure ecommerce agency that has helped over 125 companies with their pay per click advertising. Not only does Brett speak at major ecommerce events across the country but he also writes for a variety of sites like Digital Marketer and Search Engine Journal. He’s also the author of the ultimate guide to Google Shopping published by Shopify […] The post 173: How To Run Profitable YouTube TrueView For Shopping Ads With Brett Curry appeared first on MyWifeQuitHerJob.com.

Interviews: Zach with Eiros and Remembering Elle Zach talks with us this week about his bands Eiros and Remembering Elle. He talks with us about how he got his start in music, and the local music scene. We feature tracks from both projects. The track "Moje Ceno" from Eiros and the never before released track "Dissoudre Lamour" From Remembering Elle. Summit City Live Darren from Summit City Live joins us to give us the details about his new live stream venue.  https://www.facebook.com/SummitCity.Live/   Local Spotlight: Thursday, August 3rd: Bobaflex, The Complication and Black Earth will be performing at the Lafayette Theater. Show starts at 8pm. Tickets on sale now. Go to the Lafayette Theater and Events Center facebook page to find tickets. Friday, August 4th & Saturday, August 5th: Mr. Funny Man will be performing at DT Kirby's Beach Food at Indiana Beach in Monticello, IN. Show starts at 9pm. No park admission required. No cover. Friday, August 4th: The Rockstar DJ Tre w/ Friday Austin will be performing at Digby's Pub and Patio. 21+ to enter. No cover. Friday, August 4th: Riff Shredderson will be performing at Kickerbocker Saloon. Show starts at 10pm. No cover charge listed, but bring some cash just in case. Friday, August 4th: Carrion Vael, Avakr, and Thermonuclear Division will be performing at The Doom Room. Doors: 8pm Show: 9pm $5 donation strongly encouraged. Saturday, August 5th: The 'Not Your Father's Hardcore' Music Festival will take place in Attica, IN. King's Gambit, Wolves On Bears, No Home, Old Poet and more will be performing. Total of 10 bands, food, drinks, door prizes, camping, bonfire and a dunk tank. Tickets: $12. Gate: $15 Ticket/Shirt Combo: $25. The event is BYOB and you can find presale tickets from the bands performing. Satruday, August 5th: The Mojomakers will be performing at Sgt. Preston's. Show starts at 9pm. No cover. Quick Headlines: August Burns Red announce new album Phantom Anthem and released a new single “Invisible Enemy.” The album is to make its debut October 6th. Stick To Your Guns announce new album True View and released a new single “The Sun, The Moon, The Truth: Penance of Self.” The album is to make it’s debut October 13th. Knuckle Puck release announce new album Shapeshifter and will be out October 13th. Zao are planning a new EP for the “near future,” following their latest album, 2016’s ‘The Well-Intentioned Virus’ Avenged Sevenfold to replace Prophets of Rage at closing night of Houston Open Air Katy Perry to host 2017 MTV VMAs   Upcoming Tours: Thrice have announced a fall tour with Circa Survive, CHON and Balance and Composure. ( Thursday, December 7th at Aragon Ballroom in Chicago, IL) The Spill Canvas have announced a 10-year anniversary tour in celebration of their 2007 album “No Really, I’m Fine.” (Monday, October 16th at Emerson Theater in Indianapolis, IN) Silverstein have announced American tour dates with Seaway, Creeper and Cedar Green in addition to the Canadian tour dates going on at the same time. Check their website for dates and locations. Periphery and Animals As Leaders announce a co-headlining tour. (Wednesday, November 1st at The Vic Theatre in Chicago, IL) Minus The Bear have announce a fall tour with Silvers Pickups. Check their website for dates and locations. Motionless In White announce ‘The Graveyard Shift’ US tour with the Amity Affliction and Miss May I (Sunday, October 22nd at House of Blues in Chicago, IL) Albums of the Week: Matt: Death Cab for Cutie - Plans (2005) Grant: Boston - Boston

Today's episode is about Shoppable Trueview, the dynamic of Google Shopping and YouTube video ads. In this solo episode of eCommerce Evolution, Brett answers several frequently asked questions about this marketing platform including: • The 5 best remarketing audiences to target, • How to structure your campaigns • What Return on Ad Spend and CPA performance should you expect • How to use Shoppable TrueView ads for top of funnel targeting, • 5 Keys to an effective video ad • & more! If you're new to Shoppable Trueview ads, or if you're using them already, this episode can help answer your questions and help you get the most from your campaigns.

We’re delighted to welcome Tom Breeze back on the show – a top YouTube advertising guru. Tom has his own agency over in the UK, and many years of experience in playing the system of video advertising. Many people waste money on YouTube advertising because they haven’t thought properly about the different audiences that will be viewing their adverts. As Tom explains, it is possible to define the different sections of a YouTube audience, i.e. people who are on YouTube with the specific intent to buy V people who are on there to simply research. Read on for some of Tom’s top tips: ** Almost half of all YouTube users are on there because they either want to buy something or learn about something. YouTube is about so much more than cat videos! ** Because people are using search terms it is easy to know what they’re looking for. YouTube provides you with an audience of qualified leads. ** You can be as specific as identifying the exact video you want an advert to appear on. ** If you had a shop in ‘real life’, think about the different types of people who might be interested in your product, i.e. window shoppers, browsers, and buyers who only need to be given assurance about which product is best for them. Understand how to reach their equivalents on YouTube and tailor your advert accordingly. ** Find out what common interests your potential customers share. What kind of videos will your average customer be watching? ** Don’t forget re-marketing. It is possible to track customers who have already been on your site and target them when they visit YouTube. ** It’s very easy for people to skip ads on YouTube, but if you use the True View type of ad, you don’t have to pay when this happens.   In this episode of Business Brain Food you will learn: ** What makes a ‘good’ YouTube ad ** How to tailor ads for different types of potential customer ** How to target people based on their search habits ** How to get in front of customers ** When to use opt-ins ** Re-marketing ** How to choose the right agency   Resources mentioned in this episode: ** Go to Tom’s website http://www.viewability.co.uk and take the “is video advertising for you?” quiz. There is also a lot of video advertising training. ** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au ** Ben’s Daily Business Tips: http://www.dbtpodcast.com ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** ActionCOACH: http://actioncoachanz.com/itunes ** ActionCOACH: http://actioncoachanz.com/stitcher   As Tom says, “YouTube advertising is not rocket science” so you’d be well advised to take the time to learn how it works, or if you don’t have the time, get an agency to do it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

All Saint's Sunday

This week we chat with Rob Ciampa,The Video CMO. Rob is the Chief Marketing Officer for Pixability, a premier YouTube ad buying and video marketing platform. Besides being an award winning sales executive, Rob is a pioneer in using video for product marketing and with Pixability is helping to drive audience engagement on YouTube, the most visited video website on the planet. Why is this so important? Well, video content drives engagement, sales and builds audiences for all types of businesses and Rob has the secret sauce. Did you know that the top 100 brands have a total of 40 billion video views? Well, you’ll learn more fun facts and all there is to understand about Youtube, video content and some special marketing secrets when you tune into the Tech Cat Show with Rob Ciampa, The Video CMO.

YouTube ha presentado recientemente un nuevo formato publicitario que basado en las YouTube Cards que genera un botón de compra para incitar al usuario a la conversión directa, ya sea en su ordenador o dispositivo móvil.

YouTube ha presentado recientemente un nuevo formato publicitario que basado en las YouTube Cards que genera un botón de compra para incitar al usuario a la conversión directa, ya sea en su ordenador o dispositivo móvil.

Google has announced that its product listing ad format is coming to YouTube video advertising, allowing brands to link directly to products that are featured in their ads. The TrueView for shopping feature, announced by Google this month, is linked to Google’s Merchant Center and will be rolling out into Adwords in the coming months. This week's Digital Minute takes a look at the opportunities for advertisers. We've explained what opportunities this could offer at http://www.stickyeyes.com/2015/06/02/google-shopping-ads-have-landed-in-youtube/ Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ Subscribe to our Digital Minute podcasts: RSS: http://feeds.feedburner.com/DigitalMinute Itunes: https://itunes.apple.com/gb/podcast/digital-minute/id915347858 Stitcher: http://www.stitcher.com/podcast/stickyeyes/digital-minute?refid=stpr Soundcloud: https://soundcloud.com/stickyeyes/sets/digital-minute Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com

Every single day 40 Super Bowls happen on YouTube, yet only 1% of companies know the formula to success with TrueView ads. Video is the closest thing to having a face to face conversation with your potential buyer without being there, and this interaction is your ticket to free traffic, higher conversions, and increased value per conversion...oh, and to stealing customers from your competitors. Jake Larsen’s passion for video-making lead him to TV Advertising in LA, where he worked behind the scenes with FOX Entertainment on TV shows like 24, American Idol and House. It was here that he started to notice a massive change happening in video advertising. People’s eyes and ears weren’t where they used to be, they were shifting from TV to Online Video. Jake started Video Power Marketing, a video production / advertising agency that helps people capture attention, drive traffic and increase sales using YouTube Advertising. He has played with millions of dollars of ad spend figuring out the formula that makes getting an ROI on your ad spend possible, and he's been able to create automated money-making machines where $1 of ad spend goes in, and $7 in sales come out. With all of his success Google asked him to be a YouTube Marketing Ambassador, which is awarded to only 10 companies in the world. Key Takeaways from the Show The 2 types of TrueView ads, their differences, and which one is best How to steal leads from your top competitors The formula for getting free leads using TrueView ads Why ultra competitive niches are where companies find the most success The one question you need to ask when building your first ad Links / Resources VideoPower.org Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

Google Adwords for ecommerce can be extremely profitable...or extremely wasteful, it just depends on what you're doing. Check out this episode with Mike Rhodes, one of the world's best Adwords experts, and improve your adwords campaigns or save a sinking ship. Mike Rhodes is the founder of WebSavvy the largest independent AdWords-only agency in Australia. They use data, not guesswork, to grow company profits, and if you qualify for an Adwords Account Audit, Websavvy guarantee a profit increase. Their sister company PPCsavvy offers AdWords training, courses & a lively interactive forum for you to learn more if you want to manage accounts for yourself or for clients. Mike is often asked by Google to talk on their behalf at events & has even consulted to them on improving AdWords! He also co-authored The Ultimate Guide to Google AdWords with Perry Marshall, now in it’s 4th edition having sold over 80,000 copies! Happy clients include the likes of Forty Winks, Mercedes, Clark Rubber & hundreds more. In this episode he'll dive into the specific ways in which you can get more ROI from Google Adwords for ecommerce and how to eliminate the wasted spend.   Topics Discussed: Creating better customer experiences with Google Adwords for ecommerce Using Adwords to improve your SEO How to use TrueView video ads for bigger returns The 10 questions to ask to help you determine the right adwords partner   Links / Resources: WebSavvy's Site PPCsavvy - WebSavvy's Training Site    Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. C heers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

Tommie Powers is known as the traffic and conversion scientist. He is also the creator of Video Ads Academy, the ultimate guide to driving traffic with video. In this interview Tommie shares how we can get cheap, targeted clicks using YouTube ads.

Today I’ll be talking about Google Adwords, and in particular Adwords for video, which is known as TrueView. This advertising stream is usually overlooked by many businesses, so I’ll... Read More The post Should You Advertise on YouTube? appeared first on Corporate Video Production Melbourne | Dream Engine | Australia.

Today I’ll be talking about Google Adwords, and in particular Adwords for video, which is known as TrueView. This advertising stream is usually overlooked by many businesses, so... Read More The post Should You Advertise on YouTube? appeared first on Corporate Video Production Melbourne | Dream Engine | Australia.

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

"Keeping A True View" April 28, 2008 Adult Sunday School Class - David Goldsberry