3Q Digital Download

According to John Lee, Microsoft Advertising’s Learning Strategist, a “fast and furious pace is great for business.” However, a fast and furious pace inevitably means many updates that marketers need to stay on top of. That's why on this week's podcast episode, host Joe Kerschbaum and guest John Lee do a deep dive on all the latest and greatest news from Microsoft Advertising - from their recent rebrand through changes in ads and audience targeting and more! Check out the episode to hear more on: The Microsoft Advertising/Bing Ad rebrand What’s going on outside of search Deep exploration of audience targeting Updates on Microsoft ads   Subscribe to the 3Q Digital Download Podcast via iTunes, Spotify, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

To quote our host, "good marketers are always looking for ways to expand their campaigns and reach their audiences." To that end, podcast host Joe Kerschbaum chatted with Quora Evangelist, JD Prater, about why marketing professionals should be boosting their investment on the platform! Check out the episode to hear them cover: How Quora operates as a knowledge-sharing search and social platform A desktop/mobile inventory breakdown and audience stats What advertising products and audience targeting options are currently available for marketers to explore Why JD is so excited about the new "Promoted Answer" ad type The best way for you to easily get started on Quora (with 45 days of guided support and access to betas!)   Subscribe to the 3Q Digital Download Podcast via iTunes, Spotify, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

June is Pride Month for the LGBTQ+ community, but 3Q's push for inclusivity and support go beyond the flip of a calendar page. In this podcast, moderator Hillary Read chats with 3Q teammates: Meredith Ausenbaugh, Sr. Account Manager; Cameron McCourt, Sr. Account Manager; Corey Atkins, Digital Marketing Specialist; and Carolanne Sinacore, Sr. Account Manager. Together, the group dives into essential topics for the LGBTQ+ community in the workplace, including: Corporate responsibility regarding diversity and inclusion How to be an ally Ways to foster acceptance and trust The latest statistics from the HRC - and perspectives on how to improve them. This is the second podcast in our diversity series. Stay tuned for future episodes on allyship, parents in the workforce, and more. Subscribe to the 3Q Digital Download Podcast via iTunes, Spotify, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

In this week’s 3Q Digital Download host Joe Kershbaum is joined by Wijnand Meijer, Co-Founder and CEO at TrueClicks to discuss how to navigate the always-advancing MarTech landscape. This episode outlines how to identify the platform that works best for you to make management easier, increase productivity, improve efficiency, enhance analysis and drive better results. Topics include: How the Martech landscape has changed in the past 5-6 years What questions to ask to find the best platform and what to keep in mind during the evaluation process How to budget for technology How many tools are needed for managing modern marketing efforts How to determine which tools work best Alternative tools for various budgets  Wijand's Search Engine Land article mentioned in this episode is "How Much MarTech Should PPC Marketers Actually Use?"   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Thinking about advertising on Linkedin? Not sure if it’s the right platform for you? On this week’s 3Q Digital Download podcast, host Joe Kerschbaum is joined by two leading Linkedin advertising experts: Mary Ellen Cheeseman, Agency Lead at Linkedin, and Carlton Sanders, Director of Social B2B Strategy at 3Q Digital. You’ll learn everything you need to know to be confident before getting started. Topics Include: How and why Linkedin fits into a marketers media plan Why lead quality is such a big differentiator for this platform How Linkedin differs from other platforms in terms of customer acquisition Conversion actions that work best while marketing on Linkedin How you can lower the barrier to conversion with lead generation forms How to find the right audience What add units can you run on Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream. We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies taking advantage of this new communication channel, this is a must-listen podcast to learn about how you can get started. We’ll cover the basics including: What is a Facebook Messenger chatbot is Why they are such powerful tools for small businesses How chatbots reduce friction for use cases like lead generation, surveys, feedback, and more How chatbots integrate with paid campaigns What “chat blasts” are And much more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Associate Director of Native Advertising Dave Hennessy to discuss the basics of how to get started with, you guessed it, native advertising. This powerful advertising channel creates a non-disruptive user experience while overcoming banner blindness. Listen in to learn: What native advertising is How to layer in native to fit your the buyer’s journey and KPIs High level best practices Types of of content & ad units needed Ad platforms where you can place native ads Hot tips for getting started B2B specific strategies Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Fostering a culture of inclusion in the workplace is critical to employee moral. This week on the podcast, we tackle important considerations for creating a work environment that meets the needs of the unique employees that allow your company to thrive. Surprise host & 3Q VP of Marketing Hillary Read is joined by an exciting group of guests, including: Frances Donegan-Ryan: Ads Global Communications Manager at Bing & Co-Founder of Janes of Digital Meredith Ausenbaugh: Senior Account Manager at 3Q Digital Dawn Butler: Account Lead at 3Q Digital Greg Erickson: People Analyst at 3Q Digital Together, they cover: Why having an inclusion strategy in the workplace is still so important How to start and maintain productive dialogue about inclusion How to start and maintain productive dialogue about inclusion Under-recognized ways of promoting diversity How to be mindful of less-discussed types of diversity The important distinction between intention & impact Mentioned in this week's podcast is a post from our 2018 diversity and inclusion blog series entitled "5 Things Your Black Coworker Might Be Thinking and Why" by 3Qer Zenia Johnson. To view all blogs in our diversity and inclusion series, click here.   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your Strategy”. Together, they cover: What the customer journey is How to define your customers’ journey Why traditional views of the customer journey are ill-conceived Why marketers so frequently misunderstand who their actual customers are What “high funnel tunnel vision” means and why you should avoid it Creating a multi-tiered approach And much more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com  

Everyone knows having the right call-to-action is pivotal to the success of PPC campaigns, but what advertisers may not realize is that CTA strategy is quickly evolving. This week on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Lisa Raehsler, Owner of Big Click Co, speaker, and columnist, to discuss her recent article, “5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know”. They’ll walk through what today’s updated landscape looks like and cover: Why having the right CTA still so important How CTA comes into play when creating ads as focus shifts from keyword to audience-based strategies Testing plans to ensure you have the right CTA Tracking success down funnel CTA placement & site-link strategy Overly common pitfalls when writing ads and how to avoid them And much more! Check out Lisa's article mentioned in this episode at the Search Engine Journal. Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

We're just a few short weeks away from the release of ITP (Intelligent Tracking Prevention) 2.0, an iOS update that promises to wreak havoc on the tracking of Safari users across iPhone, iPad, and Mac devices. In this must-listen to podcast, host Joe Kerschbaum is joined by Feliks Malts, 3Q VP of Decision Sciences, and Jack Pace, 3Q Sr. Manager of Data Technology to discuss how marketers can put fixes in place to reduce the impact of ITP 2.0 on their high value campaigns. We'll cover everything you need to know, including: What ITP 2.0 is and how it differs from ITP 1.0 What the scope of the impact will be When changes go into effect How to mitigate the impacts on Google Adwords, Bing, and Facebook And much more!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

We're excited to bring you another episode of 3Q's Digital Download Podcast! This week, host Joe Kerschbaum sits down with Carrie Albright, distinguished speaker and Associate Director of Services at Hanapin Marketing, to walk through how you can fully utilize your email list to more effectively segment and target qualified audiences. We'll cover: How to grow your email list by asking for information at the optimal moment What channels are best suited for remarketing strategy & the advantages of each Tips for layering target audiences over digital campaigns How to utilize look-a-like (LaL) audiences most effectively What to consider when setting up exclusions from lists And much more!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum in joined by the 3Q Decision Sciences Team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA).  Listen in to understand the basics, including: Key questions MTA can answer for your organization Top benefits of investing in MTA How to know if your company is a good fit What you need to be successful And more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You'll find out: How to tie touch points back to campaigns and revenue back to specific marketing efforts The mission critical steps for full pipeline measurement Tips to to determine accurate ROI by channel Data your CMO needs and how to present it Tips and tools for integrating a CRM And actionable takeaways that can be used immediately! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at Commerce Hub to share everything you need to know to build out your digital marketplace strategy. You'll learn: Why you should care about marketplaces Marketplaces you should consider outside of Amazon Promotions you should be running Factors that impact ranking on major platforms like Amazon and Google Organic search tactics you'll want to implement How to build a pricing strategy and minimize pricing issues Tactics you can implement today to strengthen your marketplace presence   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You'll learn the following: Why you should make personalization a cornerstone of your strategy. What goes into a one-to-one personalization. What you should know about your customers prior to engaging them. How machine learning helps you scale personalization. Existing roadblocks vs. perceived roadblocks when getting started. And so much more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Spring has sprung and so has episode 26 of the 3Q Digital Download podcast! In this episode, host Joe Kerschbaum talks with Matt Van Wagner, President of Find Me Faster, about how to discover reliable competitive insights. Listen to the newest episode to hear their takes on: Understanding what is important to your competitors Creating a process for competitive intelligence gathering A tool by tool breakdown for competitive prediction Predicting what competitors will do next And more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 25 of the 3Q Digital Download, host Joe Kerschbaum chats with 3Q Growth Engineer Caitlin Halpert about how to optimize your ad testing. Why is proper ad testing so difficult to pull off? How can you test ad serving settings? If you’re making a “data-based” decision… do you really have the data to back that up? What do you do when you get results that are not definitive? And more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Episode 24 of the 3Q Digital Download podcast has arrived! In this episode, host Joe Kerschbaum chats with Aaron Bart, Vice President of Creative Services at 3Q Digital, about performance creative and creative tests. Listen to the newest episode to hear their takes on: What we mean by “performance creative” Building empathy into creative designs Coming up with testing objectives and using data to close the loop The future of video in creative And more!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

Episode 23 of the 3Q Digital Download podcast is here! In this episode, host Joe Kerschbaum chats with Purna Virji, Senior Manager of Global Engagement at Microsoft, about audience segmentation strategies on Bing. Listen to the newest episode to hear their takes on: Making sure your ads aren’t just noise or annoyances How to find an prioritize potential audience segments How do you make sure you’re not over-segmenting? What Bing features you’re not using, but you should be And more!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

The 3Q Digital Download podcast is back from an extended vacation! In this episode, host Joe Kerschbaum chats with Aaron Austin, Mobile App Sales & Strategy Expert at Google, about Google’s Universal App Campaigns (UACs). Listen to the newest episode to hear their takes on: What Universal App Campaigns are, and why you should be using them now for your mobile apps How machine learning and marketing expertise work together in UACs UAC ad formats and bidding options And more (including a scoop on a new Beta)!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

The 3Q Digital Download podcast is back! Host Joe Kerschbaum chats with 3Q’s Director of CRO, Jeremy Epperson, on (you guessed it!) Conversion Rate Optimization. For a reference, here are Jeremy’s top takeaways and action items for people who currently don’t have a CRO solution in place: Find a testing platform (3Q uses Optimizely). This helps you gain autonomy over your testing. Dig into KPIs and research so you can identify pain points. This helps focus your efforts in the right places. Crank up the ROI by increasing the speed of your tests. Get them out the door quickly!

On this week’s episode of the 3Q Digital download: Joe Kerschbaum meets with the General Manager of 3Q Accelerate Sana Ansari. Sana’s team has pioneered the 3Q Accelerate Growth Engine, a process that starts with first party data and marries Facebook and SEM campaigns. Very actionable, very useful strategy awaits you, listener! The post Pairing SEM and Social appeared first on 3Q Digital.

This week’s episode features Jason Puckett and host Joseph Kerschbaum chatting about how to optimize for Mobile SEM. Below are Jason’s key takeaways. Have mobile-specific content. Speak to your mobile conversion process/website in your ad copy (if you have one). Use the magic words: From Your Phone Spend less time on the how and what; sprinkle in some of the why. Thanks for listening!

This week’s episode features Purna Virji and host Joseph Kerschbaum talking about the importance of (and how to collect) Qualitative Data. Below are Purna’s top tips. Be sure to check out her presentation available here. Understand what you need to understand: what do you need to learn. Run through your conversion funnel as if you were a customer. Talk to Sales, customer reps, or customers themselves. Identify standouts: top purchase triggers and test. Prioritize your testing by cost vs. opportunity size. That’s all for now, thanks for listening!

This week’s episode features Maddie Cary and host Joseph Kerschbaum talking about SEM Tactics for Big Brands (with a little bit of a focus on Beyonce). Be sure to check out the key takeaways as well: Be bold and try new things with PPC. RLSA! Find a flexible bid strategy that makes sense for your account. Determine what your value proposition is, and message it appropriately. Look at your team and how you’re reporting. What’s the goal you’re trying to reach with the reporting? Test out competitor scripts or QS scripts. See you next time, and happy listening!

Our host Joe Kerschbaum and guest Justin Fried discuss conversion optimization for the entire purchase path in this week’s episode. Here are the key takeaways from the episode: Look at your media buying outside of silos Messaging is key, understanding where an individual is at on their path, and serving them the right message at the right time Leverage the power of cookie based targeting Understand the key signals of intent Onsite conversion optimization

This week’s episode features host Joe Kerschbaum and guest Bryant Garvin breaking down some tips for mobile marketing. Unfortunately, part of the audio of this episode was lost in a technical mishap, but there’s a ton of important info in this episode in spite of the loss. Top Tips for PPC Ad Copy for Mobile Create a different experience for Mobile over Desktop Let people use their device to call you (call extensions) Most mobile users are looking for something immediately, so tailor your efforts to embrace that.

Inbound Marketing extraordinaire Diane Pease from Cisco joins host Joe Kerschbaum in breaking down B2B marketing. Diane’s key takeaway: The one action someone should take to improve their B2B PPC campaigns is to know your audience, and address their concerns with your paid search messaging.    Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Join host Joe Kerschbaum and guest Brian Massey of Conversion Scientist on their quest to simplify the conversion process. Brian Massey’s conversion optimization mistakes: We-we-ing: abuse of “us,” “we,” “your company name.” Sell an offer to the customer, use “you.” CTAs need to stand out. Don’t let your designer blend it into the corporate color scheme! Conversion optimization best practices to rethink (they may not be as effective as you think): Be ready for ugly to win. Worry about generating sales instead of the site being pretty.     Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Steering clear of Bing? Big mistake. The underdog is coming on strong with Bing Shopping campaigns. Join host Joe Kerschbaum and guest John Lee of Clix Marketing as they discuss the effectiveness of the platform. Here are John’s steps for setting up Bing Shopping: Set up Bing Merchant Center Create a store Download feed template from the store. You can use altered Google Shopping ads this way. Upload feed. Verification can take up to a week (usually 3 days)

Focusing on lead-gen is old news. Use CPX bidding and closed loop marketing to focus on generating quality leads instead. Host Joseph Kerschbaum and guest Luke Alley from Avalaunch Media discuss the new tactic in this episode. Here are Luke’s key takeaways from this week’s episode: You have to approach the project like you’re a consultant Get ready to get your hands dirty (something’s going to break) Start thinking about quality leads over cost per lead You’ll look better in the eyes of your clients/boss You’re still going to need to be really good at AdWords Are you excited to give Closed-Loop Marketing a try? Let us know in the comments!     Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Join host Joe Kerschbaum and guest Matt Umbro (#ppcchat!) for an in-depth discussion on Google Shopping! Here are Matt’s key takeaways: Make sure you have a feed provider or update your feed on a daily basis. Within the feed be very granular, break out product types and write optimized titles and descriptions. Set up a campaign structure that is going to be easy to optimize. Break out product types by campaigns/ad groups. Continue to optimize. Use the data you find in Google Shopping to help the other areas in your accounts.

Podcast episode 9 is all about ad testing and copy! Featuring industry giants Joe Kerschbaum and Brad Geddes, this episode will get your ad tests on the level. Here are Brad’s top 5 tips: Define why you want to test: what are your success metrics? What are you going to learn from the test? Are you going to do a/b testing at an ad group level,  or by using multi ad group systems? Determine how much you’re committed to looking at competitive info. Set a schedule to check results, pause losers, and create new ads.

Our host, Joseph Kerschbaum and guest Manny Rivas from aimClear have an in-depth discussion about YouTube advertising. Here are Manny’s key takeaways: Set up remarketing lists in order for them to build, even if you’re not running video ads. Define what you’re trying to achieve. The goal will determine which ad units you’ll use. Create campaigns so that they’re segmented enough for you to be able to discern which is helping you meet your goals. Make sure you have a regular and aggressive schedule for placement optimization. YouTube is a social community, so go back and engage with comments. That’s all for now. Follow this wisdom, and you’ll be a YouTube expert in no time!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!   

Our host, Joseph Kerschbaum, and guest John Gagnon talk Bing (which is great because John is a Bing Evangelist)! Here are John’s key Bing takeaways: Take advantage of the new Universal Event Tracking in Bing Utilize your negative keywords to optimize your campaigns. Don’t neglect mobile. Bing has seen awesome growth on mobile. Check out all of the new tools available in the Bing Ads UI. Use as much segmentation as possible to improve performance. Enjoy the episode!    Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Our host, Joseph Kerschbaum, and guest Jay Stampfl talk all things remarketing in this episode of the 3Q Digital Download Podcast. Here are Jay’s key takeaways: If you have a subscription service or a product, identify which terms are going to be navigational. If a user has already bought or subscribed, cut them off of the remarketing list to save money. Use Bid only, with 0 modifiers to collect free data on your existing campaigns. If you’re running RLSA, don’t just increase bids on people who’ve visited. Take advantage of different tactics: maybe buy competitor terms for people who abandoned a shopping cart a week ago. Mix up your messaging! If you’re not changing your ads for remarketing, you’re not leveraging it to its fullest. Try a promotion or “what’s new”. Don’t throw your whole budget into remarketing because you are seeing high ROAS; that doesn’t mean that the increased CPCs are justified. Run a cost-benefit analysis on what happens to audiences with different levels of investment. Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Welcome to the 5th episode of the 3Q Digital Download Podcast. Join our host, Joseph Kershbaum and guest Aaron Levy as they discuss how to create compelling Marketing Personas to ensure your ads are reaching the right audience. Here are the 5 key takeaways according to Aaron: Use the information you already have in AdWords, Analytics etc. to find out information on your existing audience. View search query reports as questions; learn what the audience is looking for help with, and provide the answer with your ad copy and landing pages. Follow the breadcrumbs left by retargeting – see what else your audience is doing, what else they care about and what motivates them. Use the data to inform the value propositions you use. Talk to the social team, and learn to use their analysis tools. LittleBird, Demographics Pro and FollowerWonk can help gain insights into your audience (and your competitors). Talk to people! Talk to sales teams, customer service teams and in-store employees; if a live chat is available from the site, dump it into a word cloud to see what bubbles to the top.. Learn the language the customers use, and what gets them over the purchase hurdle. Join us in two weeks for the next episode!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.

Join our host, Joseph Kerschbaum, and our guest, Lisa Raehsler, as they talk about prepping your accounts for the busy holiday season. Here are Lisa’s key takeaways: Focus on planning and being prepared. Review keywords, making sure seasonal keywords are active. Prepare seasonal ad copy. Edit and schedule sitelinks and call-out extensions. Review the budgets. Landing pages: make sure they match ads in offer and are optimized for sales. Make sure you have mobile-optimized pages. Make sure there is a mobile ad version, not just a desktop ad. Considers users’ behavior and what they want to do on mobile. Remove holiday ads at the end of the season. Re-set for post-holidays. See you in two weeks! Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Welcome to the 3rd episode of 3Q Digital Download Podcast. Join our host, Joseph Kerschbaum, and guest Robert Brady as they discuss the recent changes to Close Variants. Here are the 4 key takeaways according to Robert: Use negative keywords to force a match to a specific keyword. Consider the overhead of adding dozens or hundreds to your exact match ad groups. Focus on the top head terms that need the tightest control. Monitor metrics closely and adjust accordingly (watch for impressions creep, possibly clicks, and perhaps cost). Join us in two weeks for the next episode! Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!