Podcasts about manufacturing demand

This week on aBlogtoWatch Weekly, Rick, Ariel, and David are at it again. They dive right into Ariel's recent conversation with author Brendan Cunningham with a discussion on Rolex's business model and marketing. Then Rick shares some updates about Rolex CPO and eBay's expansion to new watches. And did you know Casio finally delivered a real fitness watch? They did and everyone's got an opinion. Plus, questioning what Montblanc is doing with Minerva, Star Wars watches, and Cartier comes at us with randomly limited beautiful watches. Listen below or on the player of your choice. Highlights • 2:20 SUPERLATIVE: A Look Into The Rolex Marketing Machine, With Author Brendan Cunningham • 12:41 Rolex CPO program expands as eBay gets into new watches • 27:33 Casio Introduces The G-Shock Move DWH5600 Fitness Tracker Watch • 36:40 Hands-On: Montblanc 1858 'Unveiled Secret' Minerva Monopusher Chronograph Watch • 44:44 Hands-On: Kross Studio Boba Fett Tourbillon & Star Wars Collectibles • 51:39 Hands-On: Cartier Privé Tank Normale Watch In Full Gold We'd love to hear from you with feedback or suggestions for future show topics or guests. Comment below or contact podcasts@ablogtowatch.com. Advertising opportunities are also available. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ablogtowatchweekly/message

If you want to drive growth at your organization, you must master lead management. In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process. Listen as David and Alan discuss: What happens when sales and marketing finally get aligned. Why marketing teams must operationalize their lead qualification process. Tips for getting your BD's to respond to leads quicker. Is the funnel still relevant? Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book Growing Revenue with a Holistic Customer Experience David Lewis' LinkedIn Alan's LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

The last six months of 2022 have been a big change for marketers. In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies. Listen as David and Ryan discuss: Why your installed base should be prioritized. The strategy to put behind your content development . The benefits of saying goodbye to ‘casting a wide net'. Why marketing attribution isn't going anywhere. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

How can marketers ensure they get credit for all their hard work? In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there. Listen as David discusses: Tracking content and asset performance. The hardest part of tracking marketing analytics. How to ensure your data carries through to your opportunity in salesforce. The three variables you should track on your form submissions. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits. In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It's critical to pay attention to the right metrics that show the value of your marketing team. Listen as David discusses: How to determine what metrics to measure. The importance of measuring what you can base decisions on. The four C's of marketing analytics vs. “The Booth Looked Great”. What categories of marketing analytics you should be monitoring. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accomplished and provides tips and action items for anyone looking to form a new marketing department. Listen as David discusses: Making the business case for building your team. How to develop your marketing budget. The key areas to focus on when creating marketing roles. Building a culture based on trust and respect. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

You can't rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts. In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer. Listen as David and Ben discuss: The challenge of making the user experience easy. How marketers can use predictive tools. Why data quality and availability are necessary. The importance of understanding the users' intended outcome. Check out the resources mentioned: Manufacturing Demand by David Lewis Ben Brock's LinkedIn House of Cards: Giving Viewers What They Want DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

 (Emotional Manipulators For Hire, Episode 10) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good. Today: Problem, Reaction, SolutionAt this point, we have to acknowledge that Edward Bernays was right.Human beings are driven by irrational forces.OUR NEXT VIRTUAL SUMMIT IS AUGUST 28+29Visit MindsetandMastery.com to learn more about this exciting new presentation, the topics, and bonuses JOIN THE UN-IVERSITY!You are granted access to our Un-iversity private community (and all of its clubs!) when you purchase the downloadable version of The Ideas Into Action Summit. Visit sspuniversity.com/ideasintoaction to learn more about the presenters, topics, and bonus materials . Use the coupon code myspace.OR...BRAND NEW!Get Access to Our Discord Community, Our Full List of Clubs, and Invitations to Our Weekly Discussion Groups - Un-iversity Community Membership (Monthly)

As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization. Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q Check out this video on DemandGen TV: https://bit.ly/396Oaxu Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw  *** Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS Manufacturing Demand book: https://bit.ly/37zkhVw

In this episode, David and John speak with David Lewis, the Founder and CEO of DemandGen International Inc., a marketing agency that specializes in digital marketing. In addition to being the CEO of DemandGen, he is the author of Manufacturing Demand - the #1 book on modern lead management. In this podcast, hear how David Lewis got his start in marketing automation and marketing and sales technology. You'll learn why a company should invest in marketing automation, the importance of utilizing microsites, and their use in attracting customers. David Lewis also discusses what DemandGen does for its customers, lead scoring, what his book, Manufacturing Demand, is about, and his favorite sandwich.

There's a ton of technology out there. Knowing which ones to invest will be the most beneficial for your clients, can be overwhelming for agency owners. David Lewis gets it. He's the founder and CEO of DemandGen, a marketing technology and services consultancy. He came on The Innovative Agency to share his thought leadership on marketing technology. We discuss:   Tech in marketing Marketing automation Tech implementation Tools & tactics we all need to help our clients go further (David also hosts his own podcast, called Demand Gen Radio, and is the author of Manufacturing Demand.)

David Lewis, CEO of DemandGen is known as an innovator in digital marketing technology and methodologies. He has overseen marketing strategies for some of Silicon Valley’s leading technology firms. In this episode, David discusses key issues related to adoption of martech stacks and best practices to ensure maximum output from them besides sharing some interesting thoughts on B2B marketing, B2B sales and Demand Generation. About David and DemandGen International: David started DemandGen International, an Inc. 500 global consulting and services company that helps sales and marketing teams achieve alignment, define and operationalize their demand-generation processes to create maximum advantage from marketing technology and sales technology systems. DemandGen has developed a reputation of being THE experts in MarTech and trusted advisor to the world’s most innovative and progressive companies including Apple, Dell, American Express, Concur, Siemens, SAP, Medtronic, Citrix, CenturyLink, Workday, and hundreds more. Top ten takeaways from the episode: “As CEO of the company, there’s a pattern every week. But a typical day includes working on blogs, working on books, working on my podcast — I just did my 100th episode at DemandGen Radio!” “I’m also a bit of a Chief Innovation Officer and that’s important to the company! I spend alot of time researching the marketplace and that’s important too!” “My first book ‘Manufacturing Demand’ has done incredibly well. It explains the WHY of aligning Sales and Marketing and its the Number 1 book in the category. The working title of my new book is ‘Agents of Change’ and its a story, a tapestry of stories that our clients have gone through so I can share with everyone how to go about Sales and Marketing.” “If Sales and Marketing doesn’t focus on Customer Experience, it doesn’t matter if you have the best products or processes.” “If Sales and Marketing view themselves as #oneteam with a common set of goals it optimizes results.” “To reduce friction between Sales and Marketing, I would say – walk in the shoes of your colleague!” “From a trend perspective, we are seeing Sales playing a different role in B2B buying. In every single industry where products and sellers meet, we are seeing less involvement by a person. Companies want less interaction with prospects in the buying process. I wouldn’t say Sales will be completely displaced. There needs to be representation from an individual. But in terms of skill sets and the role itself, it would shift towards more education – educating prospects on technologies and products. You got to be an excellent marketing person to be able to do good in Sales today.” “Unfortunately, a lot of companies do not align on vision and strategy. This affects the end outcome. It doesn’t align, its basically then random acts of marketing and random acts of selling.” “ABM is really hard. Its way easier to buy lists and go the generic email route. Its harder to think of a specific audience and personas within. But is ABM worth it? Absolutely. If people want ABM to be successful, it might make sense to target them through their install base data.” “Everything sounds practical and directional, but its hard. It takes the right team, it takes focus and it takes vision to succeed!” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

In this episode, I share the key principles of successful lead management from my book Manufacturing Demand which now has over 10,000 copies in circulation. When I wrote the book, my publisher told me an industry factoid that only 1 in 10 people who buy a book actually read it. At first, I couldn't believe the ratio, but then I looked at my own bookshelf and saw several great books that I planned to read when I purchased them still sitting there collecting dust. As marketers, we know there are 4 types of learners: visual, auditory, reading/writing, and kinesthetic. So for those of you auditory learners, I am going to devote a few episodes of DemandGen Radio to the essential chapters of the book to offer you a "book reading" of sorts. While I won't read the chapters word for word like you'd hear on audible.com, I will share the main points from each chapter starting with Chapter 2 that outlines the 5 key principles of successful lead management. Listen in at your desk, in your car, or someplace where you can take in the concepts that have been used by some of the top marketing and sales teams around the world.

Do you have a data operations manager on your team? Should you have one? (Hint: you should and yes.) In this edition of CMO Confessions, Joe Hyland, CMO of ON24, discusses the elements of an ideal marketing team and what marketers ought to look forward to in the coming years with DemandGen’s founder and CEO, David Lewis.Follow David on Twitter: https://twitter.com/demandgendaveLearn more about DemandGen: https://www.demandgen.com/Buy David's book, "Manufacturing Demand": http://a.co/2jSjjZAFollow ON24 on Twitter: https://twitter.com/ON24Learn more about ON24: https://www.on24.com/

Listen while you're taking the last piece of cake on iTunes This interview is part of an on-going series on the most important things industry executives have learned in business and life.  The series is here on CRM Radio and here on our sister program SLMA Radio.      More from David Lewis on DemandGen Radio----more----   About David Lewis For more than 20 years, DemandGen International CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand. About DemandGen International There’s a beautiful spectrum of marketing cloud technology out there, from marketing automation systems, to integrated CRM platforms, to sophisticated predictive analytics solutions and thousands of other marketing technologies. It’s a spectrum that’s growing as deep as it is wide. So today’s real challenge is about applying these technologies to drive growth through integration, adoption, alignment, and execution. It’s about having an actionable vision with the right people, processes and experience to make it a reality. That’s the challenge that DemandGen answers every day for competitive companies around the globe.www.demandgen.com   Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.   This is the Tools And Technology report in The CRM Playbook For 2017.    

In this episode, I share the key principles of successful lead management from my book - Manufacturing Demand - which now has over 10,000 copies in circulation. When I wrote the book, my publisher told me an industry factoid that only 1 in 10 people who buy a book actually read it. At first, I couldn't believe the ratio, but then I looked at my own bookshelf and saw several great books that I planned to read when I purchased them still sitting there collecting dust. As marketers, we know there are 4 types of learners: visual, auditory, reading/writing, and kinesthetic. So for those of you auditory learners, I am going to devote a few episodes of DemandGen Radio to the essential chapters of the book to offer you a "book reading" of sorts. While I won't read the chapters word for word like you'd hear on audible.com, I will share the main points from each chapter starting with Chapter 2 that outlines the 5 key principles of successful lead management. Listen in at your desk, in your car, or someplace where you can take in the concepts that have been used by some of the top marketing and sales teams around the world.

Will Waugh, Best Practices Consultant at DemandGen, joins David Lewis for a discussion that outlines how DemandGen's top clients are putting successful lead management frameworks in place. Will and David discuss the 5 key steps for lead management and what each one takes to be successful. If you haven't read David's book on Lead Management, Manufacturing Demand, this podcast is a great primer (or a refresher for those that have.)

This episode we give updates on what we have been up to, some man sized predicaments (big one's), and the NES Classic. Start - Updates for pinball, Ghostbusters, PS4 Pro HDR, Xbox One S 26:00 - NES Classic Somewhere around the end a best buy...

This episode we give updates on what we have been up to, some man sized predicaments (big one's), and the NES Classic. Start - Updates for pinball, Ghostbusters, PS4 Pro HDR, Xbox One S 26:00 - NES Classic Somewhere around the end a best buy...

This episode we give updates on what we have been up to, some man sized predicaments (big one's), and the NES Classic. Start - Updates for pinball, Ghostbusters, PS4 Pro HDR, Xbox One S 26:00 - NES Classic Somewhere around the end a best buy story.  Where to find us YouTube itunes RSS Podcast Feed TwitterQuestions@RetroGamefix.com

Welcome to DemandGen Radio with your Host, David Lewis. David is Founder and CEO of DemandGen International, Inc. and author of the #1 book on Lead Management, Manufacturing Demand. DemandGen Radio brings you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high performance marketing.