Podcasts about ucaas

In this episode of Technology Reseller News, Publisher Doug Green speaks with Robert Galop and Kevin Nethercott, Co-Founders of Creo Solutions, about how service providers can turn years of “dark” conversation data into immediate, recurring revenue. Creo Solutions, founded two and a half years ago, focuses on helping carriers, CSPs and MSPs 2x–3x their revenue by layering AI-driven services on top of the UCaaS, CCaaS and CPaaS platforms they already sell. Their flagship offering, Pulse Conversation Intelligence, combines vCon-based conversation capture with AI analytics to unlock business value from every call. Galop explains that most organizations are still effectively “flying blind” with their customer conversations. Contact centers typically QA only about 2% of calls, leaving 98% unreviewed and unanalyzed. With Pulse, service providers can give their customers full visibility into compliance issues, churn signals, missed opportunities and coaching moments across all calls. As Galop puts it, “Within the first week, we're usually finding immediate ROI — a compliance risk, a security problem or a saveable customer that would have slipped away.” Nethercott emphasizes that the magic is in leveraging what service providers already have: their network, their platforms and their customer base. Using vCon as the standardized container, Pulse ingests existing call recordings and CDRs via API, processes them with Creo's AI stack, and returns focused insights, alerts, summaries and dashboards. There's no heavy integration project for the provider — “We can go to contract today, get integrated tomorrow, and by day three they can have it running in a customer,” notes Nethercott. Everything is delivered white-label, so the service provider owns the customer relationship and the new AI-powered revenue. For end customers, the platform is designed to reduce noise, not create more of it. Instead of a “data dump,” managers get the exceptions and patterns that matter: which agents handle certain call types best, which phrases correlate with successful sales, what recurring complaints are driving churn, and where frontline staff need coaching. Different roles see different slices of value: marketing can mine real customer language and enthusiasm, sales can see what actually moves deals forward, operations can spot systemic issues, and executives finally get a single source of truth about what customers are really saying. Creo sees strong early traction in healthcare, insurance, legal and home services—sectors where people spend their entire day on the phone but leadership can't possibly listen to every call. By turning every conversation into structured, searchable, AI-analyzed data, Pulse Conversation Intelligence gives service providers a high-impact, easy-to-launch AI story for 2026: a new, sticky revenue stream built entirely on top of services they're already delivering. Learn more about Creo Solutions and Pulse Conversation Intelligence at https://www.creosolutions.tech/ and intelligence.cloud.

Listen to Sean Gilmour, Principal Product Manager Lead for Advance Calling - Microsoft Teams, and Pratichi Dash, Product Manager - Dynamics 365 Contact Center Voice and Conversational AI , explain Teams Phone Extensibility (TPE), Unify and how they enable a single, unified phone system across UCaaS and CCaaS.• What TPE is, how it works with Azure Communication Services, and why the Unify certification matters for a level playing field• How Dynamics 365 Contact Center uses TPE to reuse existing Teams Phone architecture and Operator Connect carriers• Coexistence with Azure PSTN/Direct Routing today, with Microsoft recommending TPE going forward• Practical AI today: agent-assist with summaries, translation and guidance, plus the roadmap towards intelligent IVR and smarter routing• Seamless call movement between Dynamics agents and Teams SMEs for faster resolutions across the organisationThanks to Numonix, this episode's sponsor, for their continued support of Empowering.Cloud

In this episode of Technology Reseller News, Doug Green interviews Lyle Pratt, Founder & CEO of Vida.io, following the company's announcement of a $4 million Series A funding round—a major milestone marking rapid growth, platform maturity, and expanding traction across MSPs, SaaS vendors, and business software providers. Pratt explains that Vida.io is an AI Agent Operating System for business, designed to help companies deploy, manage, monitor, and scale AI agents that perform real work across voice, SMS, email, and web chat. While many products offer a chatbot or voice agent, Vida.io delivers the full operational backbone required for real-world use: observability, SOC 2/HIPAA compliance, billing-as-a-service, UI components, and detailed interaction scoring. Since the last podcast, Vida.io has grown dramatically, surpassing 100 million AI agent interactions and onboarding a rapidly expanding network of partners. Initially focused on MSPs, the platform is now widely adopted by SaaS companies that embed AI agent capabilities directly into their vertical applications—roofing, moving, and other SMB-focused sectors—bringing instant scale to Vida.io's distribution. A key breakthrough discussed in the interview is Vida.io's ability to deliver low-latency, high-intelligence voice agents that reliably meet real-world customer experience expectations. “If latency is off even slightly, users get frustrated. We had to solve that,” Pratt notes. The result: AI agents that in many cases outperform humans, including one customer reporting 40% more meetings booked compared to human-based calling teams. Vida.io's partner program remains the company's primary growth engine. MSPs are now using AI agents to capture revenue from call flows they previously handed off to outsourced call centers—often redirecting hundreds of thousands of monthly minutes back into their own billing. The platform also supports direct SIP registration, enabling AI agents to function as standard PBX extensions across NetSapiens, Broadsoft, Metaswitch, and other systems widely deployed by MSPs. Pratt emphasizes that the AI revolution is fundamentally redefining UCaaS and business communications: “When the price of intelligence approaches zero, the entire enterprise software ecosystem transforms.” Even if LLM progress froze today, he argues, the impact on communications and business automation would still be historic. As the industry approaches 2026, Pratt sees a major new revenue frontier for MSPs—one that doesn't require deep AI expertise but does require timely action. Vida.io provides the tools to make AI agent deployment fast, repeatable, and profitable. To learn more or join the partner program, visit https://vida.io/. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

Are your teams feeling drained by endless virtual meetings and app-switching chaos? In this insightful discussion, UC Today and Tata Communications reveal how UC complexity can silently erode productivity and morale — and what can be done about it.Vivek Kar, Head of Employee Interaction Suite at Tata Communications  breaks down how Tata Communications helps global enterprises simplify and unify their UC ecosystems without forcing a one-size-fits-all solution.Key Takeaways:Beyond meeting fatigue: Understand how “collaboration burnout” stems from fragmented tools and constant context switching.Hidden costs of UC complexity: Explore how IT and employees both pay the price through inefficiencies, siloed data, and inconsistent experiences.Simplified UC management: Learn how Tata Communications acts as a single managed service partner, delivering unified analytics, consistent SLAs, and local compliance in 58+ countries.Seamless, human collaboration: Discover how intelligent meeting rooms and flexible UCaaS models make work effortless, empowering creativity and engagement.

At the Wildix Partner Day in Venice, Technology Reseller News Publisher Doug Green spoke with Jon Arnold, Principal of J Arnold & Associates, for a candid analyst perspective on Wildix's strategy and its growing impact on the SMB and channel markets. Arnold noted that while Wildix may be lesser known in North America, its channel-first model, AI-driven innovation, and SMB focus set it apart from larger UCaaS players. “Wildix isn't trying to be everything to everyone — they're laser-focused on SMBs that want modern, ROI-driven communications, not just dial tone,” said Arnold. “They understand how to meet these businesses where they are, whether they're still on legacy PBX systems or rebuilding after the pandemic's patchwork solutions.” He emphasized that Wildix's message is no longer about PBX replacement, but about transforming communications into a strategic asset. “Voice is no longer just about making phone calls — it's data. Once AI enters the picture, conversations become business intelligence, and that's where Wildix is delivering real value,” Arnold explained. Arnold also praised the company's verticalized offerings, including AI-powered retail and healthcare solutions that demonstrate tangible returns for customers and simplify the sales process for MSPs. “They're giving the channel out-of-the-box vertical solutions with integrations already done — that's gold for partners, because it accelerates time to market and reduces disruption,” he said. From workflow automation and open APIs to remote-friendly deployment, Arnold concluded that Wildix exemplifies a vendor that both lives and delivers on the distributed-work model. “They've stayed true to their SMB roots while bringing the power of AI to that market — and that's a story worth paying attention to,” he added. Learn more about Jon Arnold's research and market insights at jarnoldassociates.com.

At the Wildix Partner Day in Venice, Technology Reseller News Publisher Doug Green sat down with industry analyst Dave Michels to discuss his impressions of Wildix's first-ever analyst event and what it reveals about the future of UCaaS, AI, and the channel. Michels, a respected voice in enterprise communications and author of TalkingPointz, described the event as “a real look inside a company that's not just talking about digital transformation — they're living it.” “Wildix zigs where everyone else zags,” Michels said. “They've built a single-tenant UCaaS architecture for the cloud — something almost nobody else is doing — and it's full of advantages. Customers don't care if it's multi-tenant or single-tenant; they care about flexibility, data residency, and performance. Wildix has figured that out.” Michels noted that Wildix's 100% remote workforce and decentralized culture reflect the flexibility it delivers to customers. “They actually practice what they preach,” he said. “They've built a distributed organization that uses their own tools every day, and that authenticity shows through.” A key differentiator discussed was Wildix's hardware-integrated UCaaS ecosystem, including x-hoppers — an AI-enabled communications platform for retail and frontline workers — and x-bees, designed for knowledge workers and collaboration. “The x-hoppers headset is a perfect example of applied AI — it's connected, voice-activated, and aware of business workflows,” Michels observed. “If a shelf runs out of stock, it can alert staff automatically. It's an intelligent, practical use of AI that drives immediate ROI.” Looking ahead to 2026, Michels said that AI is reshaping every part of the communications stack — and that this shift favors channel partners. “AI is the magic drug right now,” he explained. “But to really leverage AI, companies need expertise — and that's coming back to the channel. We're seeing a major swing toward partners because they know how to implement, customize, and deliver these complex, outcome-driven solutions.” Michels concluded that Wildix's approach — flexible deployment options, integrated AI, and strong partner alignment — mirrors where the entire industry is heading: toward configurable, outcome-focused communications. Learn more about Dave Michels' insights and commentary at talkingpointz.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green spoke with Stewart Donnor, Sales Engineers Manager at Wildix, about how the company's channel-first innovation and AI-powered automation are redefining the unified communications experience for partners and their customers. “Wildix is 100% channel, and our engineering team works side-by-side with partners from discovery through deal close,” Donnor explained. “We design every deployment around the customer's exact workflow — no cookie-cutter solutions.” Donnor described Wildix's flexible, customizable UCaaS and PBX ecosystem that bridges the gap between traditional telephony and modern digital engagement. The platform supports cloud, hybrid, and hardware PBXs, integrates with Microsoft Teams, CRM systems, and digital channels such as WhatsApp and SMS, and now incorporates Wilma AI — an agentic automation tool capable of handling workflows across more than 500 third-party applications. “AI is now our best employee — it never takes time off and it's always ready to work,” Donnor said. “We're using automation not to replace people, but to extend customer access and improve employee experience.” The Wildix product stack — including x-bees for collaboration and x-hoppers for retail and frontline environments — demonstrates this blend of innovation and practicality. By embedding communication into headsets and mobile endpoints, Wildix gives store associates real-time access to AI-driven knowledge and instant customer assistance, improving both staff retention and ROI. For organizations reassessing their communications post-COVID, Wildix provides migration flexibility for both legacy PBX users and those looking to upgrade hastily adopted UCaaS systems. “Many companies made quick decisions during COVID and had to compromise,” Donnor noted. “Now they're ready for a solution that restores capability without giving up control — and that's where Wildix shines.” With weekly software releases, a direct feedback loop between sales engineering and product development, and security built into every instance, Donnor emphasized Wildix's commitment to keeping partners and customers on the cutting edge. “We're agile, European-born, and secure by design. Each build is unique — future-proofing isn't just a promise, it's baked into our DNA.” To learn more about Wildix's AI-driven UCaaS and partner ecosystem, visit wildix.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green sat down with Steve Osler, CEO of Wildix, to discuss how the company is using AI and automation to transform unified communications — and to empower partners with new revenue opportunities. “The main reason to move to Wildix today isn't just to unify communications — it's to automate and improve business processes, especially with AI,” said Osler. “We're helping companies replace human interactions in routine communication and integrate AI to boost sales and efficiency.” Founded in 2005 in Trento, Italy, Wildix began as a PBX innovator before becoming one of the first companies to deliver a WebRTC-based unified communications platform in 2012. Two decades later, the company is now focused on the next evolution: agentic AI and business process automation. Osler explained that AI is not simply a feature but a catalyst for business transformation. From automated scheduling and customer engagement to Salesforce-integrated workflows, Wildix enables customers to achieve measurable ROI while giving partners full ownership of their customer relationships and billing. “We don't publish price lists because every solution delivers a different value,” Osler noted. “A basic PBX may be $10 per user, but the same platform, integrated with AI and CRM automation, can be worth thousands.” Wildix's vertical specialization is also central to its strategy. Products such as x-bees, a sales tool integrated with Salesforce, and x-hoppers, a communications platform for retail frontline workers, demonstrate how narrowing focus creates greater differentiation and customer value. On the topic of Microsoft Teams integration, Osler emphasized that Wildix complements rather than competes with Teams. “We provide the telephone services and smart automation that Teams can't — the goal isn't to deliver dial tone, but to deliver value,” he said. Looking ahead to 2026, Osler stressed that partner enablement is key to Wildix's growth. “We're training partners not just to sell AI, but to understand it — to identify the right use cases, show value, and implement fast.” For Wildix, AI isn't a distant concept; it's a practical, deployable advantage. As Osler concluded with a smile: “The best way to learn more about Wildix? Ask AI.” Learn more about Wildix and its channel-first UCaaS and AI automation strategy at wildix.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green sat down with Jason Uslan of Wildix to discuss how the European-born UCaaS and PBX provider is helping small and midsize businesses modernize communications while preserving the trusted channel relationship. “Wildix is 100% channel — we only go to market through our partners,” Uslan explained. “That local partner knows the customer, understands their workflows, and can tailor the solution to fit their needs.” Wildix's unified platform enables SMBs to consolidate fragmented communications — legacy PBX, Microsoft Teams, CRM tools, and email — into a single, flexible system focused on both customer and employee experience. Designed for scalability, the Wildix solution gives partners full control over deployment, billing, and customer ownership while offering end users a seamless, device-agnostic experience across office and remote environments. Uslan emphasized that Wildix fits the SMB market “because it's built for it.” The platform is fully customizable down to the user level, integrates natively with Microsoft Teams and leading CRMs, and supports open APIs for third-party extensions through partners like Red Cactus. “We don't want to disrupt how people work — we want to help them work smarter, faster, and better,” he said. Looking ahead, AI will play a central role in Wildix's evolution. Uslan noted that the company approaches AI “with an ROI mindset — helping SMBs do more without replacing people, by making their teams more efficient.” From improving coaching and analytics through its x-bees employee experience (EX) tools to driving better customer experience (CX), Wildix is positioning partners and customers alike for the next decade of intelligent, integrated communications. To learn more about Wildix solutions and partner opportunities, visit wildix.com.

At the Crexendo UGM, Doug Gaylor, President & COO of Crexendo, told Technology Reseller News Publisher Doug Green that AI is the next industry “game changer”—not just for cost savings, but for making money. Gaylor outlined how Crexendo's ecosystem now includes pre-integrated, ready-to-sell AI applications—such as an AI receptionist—that partners can brand, lightly tailor, and deploy quickly. “It's not about how they save money with AI—it's how they make more money with AI,” he said, citing examples like a 15-person HVAC firm in Phoenix using AI to book, reschedule, and triage calls 24/7, driving more completed jobs and higher dispatch efficiency. Gaylor emphasized that these AI services layer onto Crexendo's concurrent-use UCaaS model, enabling partners to widen margins versus per-seat competitors and expand account value. The typical customer paying about $350/month could grow to $500/month with AI-enabled workflows—“a win for the end customer, a win for our partners, and a win for Crexendo,” he noted. He also highlighted hospitality use cases (e.g., guest services requests, spa scheduling, towel deliveries) where instant responses boost satisfaction while human associates focus on higher-value tasks. The UGM itself reflected strong momentum, with record attendance and sponsorship and partners asking for Gaylor's slides to brief their teams. Looking beyond the Crexendo community, Gaylor invited BroadSoft and MetaSwitch operators to consider migrating, pointing to multiple recent conversions and asserting that the move delivers gains in technology, cost structure, and partnership support. Learn more: crexendo.com.

At the final day of the Crexendo UGM, Thomas McCarthy-Howe, Chief Technology Officer at VCONIC, spoke with Technology Reseller News Publisher Doug Green about how VCONIC is redefining communications data with the introduction of the vCon — a new IETF-standard file format that turns conversations into actionable, privacy-protected digital assets. “A vCon makes a conversation a first-class citizen,” McCarthy-Howe explained. “It contains everything that conversation means — who said it, who consented to it, and the context around it — so AI can learn from it responsibly.” Unlike traditional recordings, a vCon combines audio, video, participants, consent, and metadata into a single secure container. This enables service providers, enterprises, and MSPs to use conversations for analytics, automation, and AI training while staying compliant with data privacy laws like GDPR and U.S. consumer-protection standards. McCarthy-Howe emphasized that this new format also delivers a major business advantage: it transforms ordinary SIP trunks into “smart trunks.” Because each vCon is a unique, regulated record, it becomes a differentiating asset — one that's difficult for competitors to replicate or for customers to migrate away from. “Once a service provider starts hosting conversations as vCons, they own a unique and irreplaceable data relationship with their customers,” he noted. Adoption is growing quickly. At this year's event, McCarthy-Howe said roughly one-fifth of attendees were already familiar with vCons and eager to learn how to integrate them. Use cases span UCaaS, contact centers, healthcare, finance, and even industrial settings — anywhere valuable insights are locked inside spoken interactions. “We're helping the industry move from dumb pipes to smart trunks,” he said. “vCons let the good guys do the right thing — and prove it.” VCONIC's technology is already deployed in production environments, processing over 30 million calls per month and supporting hundreds of thousands of active conversations. The company is now scaling partnerships with service providers, helping them turn customer conversations into high-value, AI-ready data streams. To learn more about the vCon standard and how VCONIC is enabling compliant AI-driven communications, visit vconic.com.

At the Crexendo UGM, Wayne Landt, Vice President of Partner Operations and Success at RingLogix, spoke with Technology Reseller News Publisher Doug Green about how RingLogix is helping MSPs and resellers harness the power of AI-driven voice agents—bringing enterprise-grade innovation to the SMB market. RingLogix, a long-time NetSapiens partner, is best known as a white-label UCaaS provider, allowing MSPs to sell communications services under their own brands while maintaining customer ownership and stronger profit margins. But as Landt explained, the company's latest AI initiatives are expanding those opportunities even further. “We're making it simple for NetSapiens resellers to create and sell their own voice AI agents, directly within the platform they already use,” said Landt. “This gives them enterprise-level tools for SMB customers—tools that deliver real ROI.” RingLogix's new Prompt Builder and integrated workflow capabilities allow MSPs to design and deploy AI voice agents—from simple AI receptionists to complex customer-service and tech-support applications—without needing deep technical expertise. The goal is to help resellers enter the AI market quickly, profitably, and with minimal friction. At the event, Landt noted that interest among partners was high, reflecting a growing demand for AI-enhanced voice services across all business sizes. “MSPs are already hearing from customers who want to understand what AI can do for them,” he said. “Some are ready with defined use cases; others just want guidance. Either way, this is a ‘land-and-expand' opportunity. Start with an AI receptionist—then add more value as you go.” Looking ahead to 2026, Landt expects AI adoption to reshape how service providers build value. “There's a tremendous amount of opportunity,” he said. “The MSPs that embrace AI early will be the ones leading the next wave of growth.” To explore RingLogix's voice AI solutions—or try the new Prompt Builder—visit ringlogix.com or go directly to promptbuilder.ringlogix.com.

At the Crexendo UGM, Manny Christophidis (Carrier Sales Manager) and Rohan Milne (CEO) of Switch Connect joined Technology Reseller News Publisher Doug Green to explore how customer communications are shifting from “phone-number centric” to outcome-driven collaboration. The team described a market where many businesses now operate across Teams, chat, apps, and social channels—sometimes needing a phone number only for regulatory or edge cases—pushing providers to evolve beyond DID/minutes into higher-value digital transformation. Switch Connect recounted its own pivot: after a legacy UCaaS platform exited Australia, the company rapidly migrated to the NetSapiens stack and now helps carriers move from TDM to IP and launch modern offers across Asia and beyond. COVID accelerated the mindset shift from voice to collaboration and hybrid work; meetings, screen share, and asynchronous channels increasingly ride OTT rather than PSTN. “We've moved from the age of voice to the age of collaboration—success now starts with the workflow, not the dial tone,” said Christophidis. That evolution opens both risk and opportunity for partners. The duo emphasized consultative selling, measuring success the way customers do, and weaving AI, cloud services, and integrations into business processes—rather than leading with a single product. “We're not just a technology company—we're a digital-transformation partner, using AI and cloud to help clients do more with what they already have,” noted Milne. They also highlighted practical realities: shifting budget authority (often toward marketing), managing shadow IT, and even running internal hackathons to turn IT from a cost center into a profit center. For providers wondering where to begin, Switch Connect's advice is straightforward: deepen discovery around the customer's revenue model, align collaboration and AI to those outcomes, and accept that UCaaS is now a component—not the whole story. Learn more at https://www.switchconnect.com.au/.

At the Crexendo UGM, Jeff Korn, CEO of Crexendo, spoke with Doug Green, Publisher of Technology Reseller News, about the company's record growth, customer-first philosophy, and expanding global capabilities. The conversation took place at the historic Fontainebleau Resort in Miami Beach — a fitting venue for a company celebrating both legacy and innovation. The event marked a major milestone as Crexendo approached (and soon after surpassed) seven million users, underscoring its status as one of the fastest-growing platform providers in the communications industry. “We're the fastest-growing platform provider in the country,” Korn said. “Our growth is driven by the best people, products, and service in the industry — bar none.” Korn attributes much of the company's success to its “sessions, not seats” pricing model, which allows partners to pay only for what is actually used — a flexibility especially valuable in large environments such as hospitality. “Our model provides real value,” he explained. “If your phones aren't in use, you're not paying for idle capacity. It's simple, fair, and efficient.” Beyond its pricing innovation, Crexendo continues to invest heavily in open APIs and its EVP program, a new company store where licensees and developers can access or offer third-party applications to customize and extend the NetSapiens platform. “We're giving our partners limitless possibilities to differentiate,” Korn said. “It's an ecosystem that keeps growing every year — just look at the number of vendors and integrations showcased here at the UGM.” Korn also highlighted the company's global expansion powered by its partnership with Oracle Cloud. “We can now turn up an instance in one or two days and meet data sovereignty requirements anywhere in the world,” he said. “That capability has already enabled us to serve customers in regions like Africa — and we're just getting started.” At the heart of Crexendo's success, Korn emphasized, is a commitment to service and community. “We are a company of service,” he said. “We listen, we act, and we care about every one of our licensees. Our success is built on their success.” To learn more about Crexendo's UCaaS and NetSapiens platform solutions, visit www.crexendo.com.

At the Crexendo UGM, Dave Michels, Principal Analyst & Founder of TalkingPointz, sat down with Doug Green, Publisher of Technology Reseller News, to unpack “UCaaS Mobility 3” — a pragmatic, mobile-first model that moves enterprise calling from over-the-top apps to the cellular layer itself. Michels framed three generations of UCaaS mobility. Mobility 1 (find-me/follow-me) forwarded calls but split voicemail and caller ID. Mobility 2 (OTT softphone apps) worked well on strong internet — but faltered in truly mobile conditions (highway handoffs, variable coverage), pushing users back to personal cell numbers. Mobility 3 fixes this by placing the enterprise line on the SIM/eSIM: users choose business or personal at dial time, and enterprise calls ride native cellular voice for reliability, with full logging, recording, and policy control. The result: intuitive smartphone use (native dialer/contacts), optional UCaaS app, and clean work/personal separation without MDM intrusiveness. Michels highlighted why this matters now: Reliability on the move: Native cellular voice eliminates OTT fragility in transit. Compliance & CX: Enterprise calls and texts are captured and governed (finance, healthcare, education), and contact centers can transfer to subject-matter experts without losing recording/analytics. Frontline & deskless workers: Mobility-first roles (e.g., field services) can finally get enterprise-grade mobile that “just works.” Simplicity for IT & MSPs: One number can move across hard phone, soft client, and smartphone; less training and fewer behavior changes. Carrier convergence: With MVNO models (e.g., Crexendo's newly announced Xtend approach), service providers can bundle meetings, UCaaS, messaging, calling, and cellular — even globally — under a single brand and bill. Looking forward, Michels envisions “no more softphones” for many roles: users keep one phone, one dialer, two identities (business/personal), and enterprises preserve governance and data for AI-assisted analytics. For MSPs and resellers at UGM, the message was clear: Mobility 3 is a near-term, standard approach that elevates UCaaS into true mobile telephony, expands deal size and stickiness, and opens regulated and frontline segments. Explore more of Michels' analysis at TalkingPointz.

At the Crexendo UGM, Sam Sklaroff, CEO of Axxess Networks, joined Doug Green, Publisher of Technology Reseller News, to share how his company blends classic customer service values with cutting-edge communications technology. Axxess Networks, a leading provider of VoIP, UCaaS, and CCaaS solutions, stands out for what Sklaroff calls an old-school approach to customer care. “Whatever happened to good old-fashioned customer service?” Sklaroff asked. “At Axxess Networks, we treat every customer like family—from onboarding to support—and we make sure they're ready for success before the first call goes live.” Each Axxess customer is assigned a personal project manager and dedicated IT engineer to ensure network readiness and a smooth installation. “Our help desk is all U.S.-based,” Sklaroff noted. “Last week, our average time to answer was 13 seconds. When you call Axxess Networks, we're here for you.” The company's commitment to service extends to technological innovation. Sklaroff revealed Axxess' proprietary Live Failover feature—an automatic system that keeps calls active even if a customer's internet connection fails. “If your internet goes down, your calls don't,” he said. “In under one second, we switch to LTE with no dropped calls and no extra usage fees. One of our customers stayed fully operational for a week during a fiber outage.” Sklaroff also announced that Janet Schijns, a well-known channel leader, recently joined Axxess Networks' board of directors, marking another milestone in the company's growth. Axxess maintains strong partnerships with Crexendo and NetSapiens, and continues to advance in areas such as AI and vCon technology, with plans to launch new vCon apps later this year. “Technology evolves, but people still matter most,” Sklaroff said. “That's what drives us—service with a human touch.” To learn more about Axxess Networks' UCaaS and Live Failover solutions, visit www.axxessnetworks.com.

At the Crexendo UGM, Amy Humphreys, Chief Operating Officer at Simplicity VoIP, joined Doug Green, Publisher of Technology Reseller News, to discuss her company's customer-first approach, its long-standing partnership with NetSapiens, and the innovations shaping its growth in UCaaS, texting, and AI. Founded in 2012 and headquartered in Virginia, Simplicity VoIP provides unified communications solutions to businesses of all sizes across the U.S., maintaining a fully onshore support team. Humphreys explained that after starting as a 3CX reseller, Simplicity sought more flexibility and scalability — a search that led them to NetSapiens in 2016. “NetSapiens is a true partner,” she said. “They're constantly helping us future-proof our business by adding new functionality and third-party integrations like vFax, video, and texting.” Attending Crexendo UGM, Humphreys emphasized the importance of connecting with platform leadership and staying ahead of innovation. “We came to see what's next — especially around AI, texting, and mobility,” she said. “It's about understanding where the industry is heading so we can bring richer user experiences to our customers.” A highlight of the conversation was Simplicity's success in text messaging solutions, including both native NetSapiens texting and large-scale bulk SMS through MessageMedia. “We have one client who started with 60,000 text messages a month,” Humphreys shared. “They're now doing over half a million a month. Texting has exploded — even small use cases like group messaging for schools create real value.” Humphreys also outlined emerging AI opportunities in areas such as patient referral automation, where voicemail messages are transcribed and converted into digital documents for faster workflows. “That's just the tip of the iceberg,” she said. Simplicity's “super seller” model has further expanded its reach. This hybrid program allows VARs and MSPs to deliver UCaaS under their own brand without the heavy upfront investment of a platform purchase. “We give our partners full control of the customer domain — they build it, sell it, and support it,” Humphreys explained. “We handle the porting, billing, taxation, and compliance. It's been a win-win, and we even have a case study showcasing the first super seller's success.” Reflecting on her industry journey, Humphreys credited Technology Reseller News as a valuable learning tool early in her career. “Reading TR every day helped me understand the industry when I was new,” she said. “It's still part of my daily routine.” To learn more about Simplicity VoIP's UCaaS, texting, and partner programs, visit www.simplicityvoip.net.

 In this UC Today interview, host Kieran Devlin speaks with Benny Matityahu, VP of Unified Communications & Collaboration at AudioCodes, and Roy Wizeman, Director of UCaaS Platform & Solutions at AudioCodes. Together, they unpack the challenges and opportunities facing channel partners as they navigate a fast-changing market defined by multi-UCaaS adoption, voice connectivity complexities, and AI-driven value-added services.Channel partners today are balancing customer demand across multiple UCaaS platforms while also being asked to deliver more advanced services. In this discussion, Benny and Roy explain how AudioCodes' Live Platform is designed to simplify that journey, remove barriers to multi-UCaaS growth, and create space for innovation with AI.Watch to discover:Why channel partners are embracing multi-UCaaS strategies to meet customer demand for flexibility.How AudioCodes Live Platform streamlines voice connectivity, migration, and interoperability across vendors.Real-world examples of partners scaling recurring revenue by layering AI-powered services such as contact center, transcription, and meeting insights.Where the partner opportunity lies as UCaaS commoditises and value shifts toward AI-enabled solutions.Next Steps:

 In this exclusive episode of UC Today, David Dungay sits down with Aaron Clark, Director of Sales Engineering at TTx, to dive into the company's evolving cloud communications strategy.Backed by its partnership with Intermedia, TTx is delivering flexible, fully branded UCaaS that's helping businesses modernize—without sacrificing the support they need. Whether you're navigating on-prem migrations or exploring Teams integrations, this is the partner playbook you want to hear.TTx has spent decades helping businesses stay connected—and they're not slowing down. In this candid conversation, Aaron Clark shares how Intermedia's white-label platform has become the backbone of Maven Cloud, TTx's branded UCaaS offering. Learn how their approach balances deep local support with enterprise-grade tech to unlock value for every customer.

Traditionally seen as one of the most frustrating and time-consuming parts of any UCaaS or CCaaS migration, number porting can slow down even the best-planned IT projects. In this insightful discussion, Kieran and Rich explore how Gamma UCX is streamlining the process with a flexible, self-serve model that empowers enterprise IT teams across Europe.Number porting has long been a pain point for IT leaders managing complex UC migrations — but Gamma UCX is changing that. In this engaging conversation, Kieran and Rich unpack how automation, control, and visibility are transforming enterprise communications.

At Viirtue Connect in Nashville, John Christian, Vice President of Marketing at Akixi, joined Doug Green, Publisher of Technology Reseller News, to discuss how Akixi is helping MSPs and telecom providers stand out in an increasingly commoditized communications market. Akixi delivers value-added analytics, CRM integration, and call recording solutions that enhance cloud-based telephony and UCaaS platforms. “We exist to help our partners solve business problems—whether that's missed revenue, productivity challenges, or customer experience gaps,” Christian explained. “In a world where everyone is selling the same call control, Akixi helps service providers differentiate.” A channel-only company, Akixi focuses on scalability, ease of provisioning, and simple billing—making it easier for MSPs and service providers to package and deliver advanced reporting and analytics alongside their UC offerings. Christian noted that some partners now lead with Akixi when selling their communications platforms because the real-time call analytics and visualization tools deliver immediate value to business customers. During the discussion, Christian highlighted a growing industry trend: specialization. “The MSPs that are succeeding are those who understand their customers' specific challenges—whether in healthcare, recruitment, or retail—and build tailored solutions around those needs,” he said. “Specialization builds trust and reduces perceived risk for customers transitioning away from legacy systems.” As MSPs look ahead, Christian believes differentiation will come from layering insights, integration, and intelligence on top of standard UCaaS platforms. “We help our partners move beyond selling technology to delivering outcomes—and that's where the real opportunity lies.” To learn more about Akixi, visit www.akixi.com.

“Our approach is simple: remove the PII from the data stream, and you don't have to worry about compliance,” said Bill Placke, President, Americas at SecurePII. At WebexOne in San Diego, Doug Green, Publisher of Technology Reseller News, spoke with Jason Thals, COO of BroadSource, and Placke of SecurePII about their finalist recognition in Cisco's Dynamic Duo competition. The joint solution, built on Cisco Webex Contact Center, is designed to unlock AI's potential by enabling enterprises to leverage large language models without exposing sensitive personal data. SecurePII's flagship product, SecureCall, was purpose-built for Webex (and also available on Genesys) to deliver PCI compliance while removing personally identifiable information from voice interactions. This enables organizations to deploy AI and agentic automation confidently, without the regulatory risk tied to data privacy laws across the U.S., GDPR, and beyond. Thals emphasized BroadSource's role in delivering services that complement CCaaS and UCaaS platforms globally, while Placke framed the opportunity for Cisco partners: “This is a super easy bolt-on, available in the Webex App Hub. Customers can be up and running in 30 minutes and compliant.” The collaboration, already proven with a government-regulated client in Australia, is industry-agnostic and scalable from small deployments to 50,000+ users. For Cisco resellers, it represents a powerful, sticky service that integrates seamlessly into channel models while helping enterprises stay compliant as they modernize customer engagement. Learn more at BroadSource and SecurePII.

“There are 15 million ILEC subscribers across the U.S., often in the most hard-to-reach areas. We help them modernize while maintaining their TDM needs,” says Maximilien Le Sieur, CEO of TelcoBridges. At Navigate 25, Le Sieur spoke with Doug Green, Publisher of Technology Reseller News, about how TelcoBridges is partnering with Alianza and ILECs to ensure reliable, future-ready voice networks while keeping regulatory compliance intact. When Microsoft ended support for the UMG, MetaSwitch selected TelcoBridges as its integration partner, embedding the company's T-Media gateways into the MetaSwitch suite. With Alianza's acquisition of MetaSwitch, that collaboration has deepened—allowing ILECs to modernize networks while meeting NECA requirements and maintaining universal service funding. Le Sieur noted that TelcoBridges' T-Media line continues to provide rock-solid performance in the field, while the company works closely with Alianza to support ILECs facing UCaaS competition. “Service providers are excited about delivering great UCaaS services for their business customers,” he said. “We play a small role in making sure the infrastructure is up to date and ready.” Looking ahead, TelcoBridges is focused on expanding partnerships with Alianza, MetaSwitch, and rural carriers with legacy systems. “We're excited to support this ecosystem of service providers across the U.S.,” Le Sieur emphasized. For more information, visit telcobridges.com.

“AI has eaten software for lunch, but it might be eating communications for dinner,” says Dario Betti, CEO of the Mobile Ecosystem Forum (MEF), in a wide-ranging conversation with Doug Green, Publisher of Technology Reseller News. In this podcast, Betti discusses his recent article, The AI Gold Rush Isn't Going Elon Musk's Way, and explores how mobility has become the front line in the AI revolution. With OpenAI's ChatGPT generating $2 billion in consumer spending from its mobile app—compared to Elon Musk's Grok's estimated $25 million—Betti argues that AI's future is already in the hands of mobile users. For channel partners, MSPs, and UCaaS/CPaaS providers, the implications are profound. Enterprises must rethink how end-users are accessing services today and how they'll expect to interact in the next five to ten years. “Seventy percent of AI integrations in enterprises have failed,” Betti warns, “but doing nothing is not an option. If you don't experiment, you'll be left behind.” The discussion spans: Why mobile is the true AI battleground The legal and competitive drama between Apple, OpenAI, and Elon Musk's Grok The risk of subscription fatigue—and why users still pay for AI today How AI may reshape UCaaS, CPaaS, and contact center experiences Practical advice for MSPs and resellers preparing for 2026 Betti emphasizes that enterprises and partners alike must begin experimenting, even at the risk of failure. The stakes are too high to wait. To learn more about MEF, visit mef.mobi.

“You're not trading your customer in for a commission,” says Eric Tuttle of Intermedia Cloud Communications. “With our C.O.R.E. model, you own the customer relationship, the billing, and the long-term value of recurring revenue.” In this Technology Reseller News podcast, Publisher Doug Green speaks with Eric Tuttle of Intermedia Cloud Communications about why ownership and recurring income are more important than ever for MSPs navigating economic uncertainty. Intermedia's C.O.R.E. (Customer Ownership Reseller Model) gives partners control of billing, pricing, and first-tier support—creating “stickier” customer relationships, predictable monthly revenue, and stronger long-term business valuations. Tuttle also highlights the importance of Intermedia's partnership with ScanSource, where partners benefit from consolidated billing, financing options, and dedicated support. With ScanSource's loyal partner base and reach into adjacent markets such as security and point-of-sale, Intermedia is seeing new opportunities beyond traditional UCaaS resellers. From powering major retail brands like Sephora to enabling MSPs and VARs to diversify revenue, Intermedia positions itself as the solid choice for channel partners who want both flexibility and ownership in today's competitive UCaaS space. To learn more, visit www.intermedia.com

“Thanks to AI, voice is becoming sexy again.” That's the clear message from Stijn Nijhuis, CEO of Enreach, in a conversation with Doug Green, Publisher of Technology Reseller News. Nijhuis explains that partners and SMBs across Europe are now asking the same urgent question: how can AI transform the way businesses communicate, especially through telephony? Enreach, a Cloud Communications Alliance (CCA) member, is answering with its “smart contact” proposition—a combination of telephony, UCaaS, and AI platforms built specifically for SMBs. Unlike enterprise solutions scaled down, Enreach has developed AI-powered features from the ground up for small businesses. At the center is Shomi, an AI assistant that replaces traditional voicemail with real-time transcription, scheduling, prioritization, and even spam filtering. For SMBs struggling with labor shortages and customer service pressures, this enables efficiency and accessibility—letting them “be in two places at once.” Nijhuis emphasizes that this isn't about chasing hype. Enreach has been developing its AI platform since 2020 and is now seeing strong demand as partners seek to deliver measurable productivity gains, not just incremental cost savings. “We don't just want to compete on price,” he notes. “We want to help partners create real value and engage directly with CEOs by solving staffing and growth challenges.” For ICT partners, the opportunity is significant. Enreach's AI-integrated UCaaS and mobile services enable resellers to differentiate in a commoditized market, expand their value proposition, and strengthen long-term relationships with SMBs. To learn more about Enreach, visit enreach.com.

“Using Viirtue's Vibe platform gave me a $3,000 a month raise.” That's how one partner summed up the difference of moving from costly billing systems and third-party dependencies to Viirtue's all-in-one white label platform. In a new Technology Reseller News podcast, Doug Green speaks with Dan Rosenrauch, CEO of Viirtue, about how MSPs can unlock higher margins, keep customer ownership, and simplify operations by embracing white label VoIP instead of reselling a retail UCaaS brand. Rosenrauch explains that Viirtue's signature Vibe platform is more than billing—it's quoting, taxes, number porting, provisioning, CNAP (Caller Name Presentation), compliance, and automation—all included at no cost. For MSPs, that means avoiding the hidden drain of 3% revenue-share billing fees, which he calls “like paying interest on your own money.” With over 200,000 users already scaled on Viirtue's infrastructure, MSPs can deliver geo-redundancy, E911, QoS, and Stir/Shaken compliance without heavy engineering overhead. Rosenrauch emphasizes that today's most successful MSPs are packaging VoIP with cyber, MDR, Teams Voice, SIP trunks, and e-fax into one flat per-user rate—making VoIP not just high-margin, but also a stickier anchor service. Migration is designed to be frictionless, whether moving from a competitor's white label program or stepping up from an agency model. Viirtue provides tools, templates, and even back-end support to make transitions seamless for partners and invisible to their end customers. As Rosenrauch notes, Viirtue's model empowers MSPs to move from 20% reseller margins to 75% white label margins while keeping customer control. “It's a true growth hack—whether you're a mature MSP trying to save money or a new one just getting started.” Learn more at viirtue.com

Send us a textIn a podcast twist, Patrick steps into the host's seat and puts Finbarr on the spot with a quiz on cloud penetration rates across global communications markets. With Cavell's deep expertise in market data and insights, Patrick leverages Cavell's data to test Finbarr's grasp of how mature different countries are in adopting cloud-based communications and UCaaS solutions. The episode dives into data trends up to the end of 2024 and sets the stage for Cavell's upcoming H1 2025 Cloud Comms Market Report releases, coming this October.

In this Technology Reseller News and Cloud Communications Alliance preview of the upcoming CCA Financial Summit (October 7, 2025, Willard Hotel, Washington, D.C.), Doug Green speaks with Michael Quinn, Founding Partner at Q Advisors, and Jonathan Marashlian, Managing Partner at The CommLaw Group. The session they will lead—aptly titled Hotel California and the Regulatory Impact on Cloud Transactions—explores how certain state-level telecom regulations, especially in California, are causing costly delays and uncertainty in cloud and VoIP M&A activity. Quinn explains the analogy: “You can check in, but you can never leave. That's how it feels when a deal gets stuck in California's opaque approval process.” He notes that even transactions with minimal in-state revenue can be held for months, slowing an industry that's rapidly evolving with AI and new technologies. Marashlian details the legal backdrop, pointing to the erosion of the Vonage preemption and the California Public Utilities Commission's expanded reach into VoIP. “For 20 years, states generally took a hands-off approach to VoIP market entry and transactions. Now, with California leading the way, we're seeing a spider web of regulatory requirements emerging,” he warns. The result: unpredictable timelines, heightened legal exposure, and the risk that other states will follow suit. Both agree that while consumer protection is vital in traditional telecom, these rules are misapplied to business-focused VoIP and UCaaS providers, where customers are sophisticated and competition is abundant. They urge federal action—specifically FCC reaffirmation of Vonage preemption—to restore clarity, prevent regulatory overreach, and allow businesses to plan transactions with certainty. More information on the speakers and their work is available at commlawgroup.com and qllc.com. Learn more about the CCA Financial Summit and register at https://www.cloudcommunications.com/events/financial-summit-2025.

Watch on YouTube.In this August edition of the Microsoft Teams Show, hosts Kristian McCann and and Tom Arbuthnot dissect some of the biggest Teams stories from the past month with the panel – from meetings on the move to AI that can see your screen.Mercedes Enables Teams Video Calls While DrivingTeams meetings are now available on the go – but is this the future of mobile collaboration or a serious safety concern?Teams Search Gets SmarterSQL-style search is on its way – finally! But will it actually help users find what they need, or just add more complexity?Threaded Conversations: Teams Borrows from Slack (Again)Another Slack-like feature arrives – is this improving the experience or just Microsoft playing catch-up?SharePoint Servers Under AttackA major breach raises big questions for on-premises customers – and for Teams, which is tightly integrated with SharePoint.Copilot Vision AI Can Now See Your ScreenMicrosoft's AI assistant just got a new set of eyes – but is this a game-changer or a privacy nightmare in the making?Plus, we're joined by special guest Robbie Warwick, UCaaS & CCaaS Transformation Leader at Accenture Song, who shares insights from his 20-year career — including leading a massive Teams transformation at the UK Home Office.Hosted by the UC Today editorial team – tune in for the latest Microsoft Teams updates, expert takes, and real-world insights.Let us know in the comments which stood out to you the most!Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group. 

“We're now close to a quarter billion dollars in revenue, with operations across North America, EMEA, and APAC—and we're just getting started.” — Russ Reeder, CEO, XTIUM Technology Reseller News spoke with Russ Reeder, CEO, and Leon Schuurmans, Managing Director of EMEA at XTIUM, about the company's official launch of direct operations in Europe. The podcast, hosted by publisher Doug Green, offers a deep dive into XTIUM's journey from a merger of ATSG and Evolve IP into a global managed service provider (MSP) with a full suite of IT, UCaaS, CCaaS, MDR, and AI-powered offerings. The move into Europe builds on a longstanding foundation. Schuurmans recounted how the company—then Evolve IP—pioneered contact center and unified communications services in the Netherlands as early as 2007. Now, the new XTIUM brand brings integrated IT and communications services to a market increasingly seeking consolidation, scale, and security. Reeder emphasized the strategic advantages of global reach paired with local expertise. The company has over 1,700 customers and supports over one million endpoints. Backed by more than $1 billion in acquisitions and $350 million in private equity investment, XTIUM is well-positioned to serve multinational customers across North America, EMEA, and APAC. Key offerings discussed include: Full MSP services including managed network, help desk, UCaaS, and CCaaS AI-enabled services, from internal sales and support tools to client-facing AI onboarding, security, and optimization Cybersecurity and MDR, especially critical in the face of regulatory and infrastructure shifts like Windows 11 adoption The company also shared how its premium support model and customer success focus drive long-term growth. “We don't throw customers over the wall,” Reeder noted, outlining a high-touch process from onboarding to strategic reviews aimed at turning clients into evangelists. In EMEA, Schuurmans sees key vertical growth in healthcare, finance, retail, and professional services, driven by urgent needs around cybersecurity and desktop virtualization. He plans to scale both direct customer engagements and indirect channel partner relationships over the next 12–18 months. Looking ahead, XTIUM will continue to grow both organically and through acquisition. With a clearly stated goal to become the go-to global MSP for mid-market and enterprise customers, Reeder summed up the company's mission: “Think globally, act locally.” Learn more at: https://xtium.com

Watch on YouTube.In this edition of UC Big News, host Kieran Devlin is joined by leading UC analysts Zeus Kerravala and Blair Pleasant to unpack three headline-grabbing stories shaking up the collaboration world. First up, the team shares takeaways from Zoom Perspectives, where Zoom's vision of an AI-powered “Workplace” was more compelling than ever. Then they turn to the reported rift between Microsoft and OpenAI, and what it signals for enterprise AI partnerships. Finally, things get slightly more surreal with a discussion of Microsoft Teams meetings being enabled in Mercedes-Benz vehicles — and whether that's a productivity win or just a corporate boundary too far.Enterprise AI and collaboration took a weird and wonderful turn this week — and UC Big News is here for all of it. The trio takes stock of what's real, what's hype, and what IT leaders should watch closely.Here's what you'll learn in this episode:Zoom's AI Work Platform evolves — With live agent copilots and better cross-surface integration, Zoom's once-vague AI story is turning into a practical, productised vision for modern work.Microsoft and OpenAI tensions rise — Reports suggest growing disagreements over product direction and control. Blair and Zeus explore why betting everything on one AI partner could create long-term risks.Teams in your car? — Mercedes-Benz drivers can now take Microsoft Teams calls on the road. The panel asks: is this a helpful innovation for field workers, or a work/life balance killer on wheels?Next Steps:Still undecided about Teams in cars? Share your hot take in the comments.Curious about Zoom's evolving AI platform? We'll have more deep dives coming soon.Subscribe to UC Big News for sharp analysis and strong opinions on the future of enterprise comms.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

From the hype cycle around AI to the real-world constraints enterprises face when adopting new tech, we explore the opportunities shaping the future of business communications in this episode. We're joined by Jon Arnold, an independent tech analyst, for a conversation about the shifting landscape of enterprise communications. We talk about analysts' unique role in shaping vendor strategy and market perception. We discuss the current state of business communications technology, examining what Jon describes as the "three-legged stool" of cloud communications: CCaaS, CPaaS, and UCaaS. We discuss how these previously distinct domains are converging, with vendors increasingly offering capabilities across all three areas.We also explore how AI is disrupting the traditional communications technology landscape. Jon offers valuable insights into why AI-native companies may have advantages over traditional contact centre vendors who are adding AI capabilities, and why the pace of AI adoption varies significantly across different industries and organisations.This episode is brought to you by NLX.NLX is a conversational AI platform enabling brands to build and manage chat, voice and multimodal applications. NLX's patented Voice+ technology synchronizes voice with digital channels, making it possible to automate complex use cases typically handled by a human agent. When a customer calls, the voice AI guides them to resolve their inquiry through self-service using the brand's digital asset, resulting in automation and CSAT scores well above industry average. Just ask United Airlines.Shownotes:Find out more about Jon Arnold: https://www.jarnoldassociates.com/about/jon-arnoldSubscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeWSubscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimmsGet in touch with Kane on LinkedIn: https://www.linkedin.com/in/kanesimms Hosted on Acast. See acast.com/privacy for more information.

Intermedia's Brian Gregory on portfolios, Teams integration, and AI that partners can actually resell “We're not just selling AI—we're giving service providers real products they can sell under their own brand.” — Brian Gregory, Director of Product Marketing, Intermedia As cloud communications enters a new chapter shaped by Microsoft Teams, agentic AI, and rising customer expectations, Intermedia is helping service providers rethink and rebuild their portfolios from the ground up. In this episode of Technology Reseller News, Brian Gregory, Director of Product Marketing at Intermedia, joins Doug Green to explore how service providers can capitalize on their home-field advantage—strong customer relationships, existing network services, and trusted brands—by delivering white-labeled UCaaS, CCaaS, and integrated Teams solutions with Intermedia. Key Takeaways: White Label Everything Intermedia's business is 92% channel-driven, enabling providers to fully brand and resell its unified communications, contact center, and Microsoft 365 offerings—keeping customer ownership and brand equity intact. Monetizing Microsoft Teams With Microsoft Teams commanding nearly 50% of the collaboration market, Intermedia's Teams-integrated telephony solution (launched August 2024) gives providers a clear path to offer high-margin, full-featured phone and contact center services—all within the Teams interface. AI You Can Sell Intermedia integrates real-world AI functions—like meeting summarization, sentiment analysis, real-time assist, and CRM integrations—into its UCaaS and CCaaS platforms. These features are practical, deployable today, and tailored for mid-market customers and partners. Service Provider-Ready No minimums. No upfront hurdles. Just a success-based model designed to align with provider needs. Vertical integrations (like recent auto dealer CRM tie-ins) and robust APIs help expand revenue streams across industries. Intermedia's Formula for Service Provider Growth: ✅ Strong economics and white-label branding ✅ Integrated Teams calling and contact center ✅ AI-powered productivity tools (resellable today) ✅ Flexible contracts with no minimums ✅ Vertical solutions + CRM/API support To learn more about Intermedia's full service provider offering, visit: www.intermedia.com.

Forget hardware first, AI is now your AV technician! Jetbuilt's Jetbot proves software is officially running the show, not just supporting it. And Forrester's UCaaS rankings just sparked major debates about who really deserves the top spots.The video version of this podcast can be found here.Join host Tim Albright and a panel of AV pros as they break down what the software-first revolution means for AV/IT leaders and the entire industry. Plus, get the unfiltered take on Forrester's UCaaS evaluation, what they nailed, what they missed, and who got completely overlooked.Host: Tim AlbrightGuests:Dawn Meade – Dawn on LinkedInGarth Lobban – Garth on LinkedInCraig Durr – Collab CollectiveThis Week In AV:AV Magazine – Encocomm #1 Integrator in EuropeAV Magazine – DCC Sells ExertisCommercial Integrator – Christie Digital selling Pandora's Box lineTechCrunch – Google adds calling features to GeminiAT Today – Smart Glasses from EnvisionRoundtable Topics:AV Buyers' Club – Jetbuilt's AI-Powered JetbotUC Today – Zoom, Google, Cisco & Microsoft lead UCSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Join UC Today's Kristian McCann as he talks with Joe Gillis, Senior Vice President of Sales and GVC & Strategic Growth about New Era Technology and their solutions and market insights.In this comprehensive interview, Gillis shares his thoughts on the power of partnerships, the evolving world of AI, and how New Era is tackling the challenges of delivering seamless service on a global scale. If you're interested in understanding how a leading systems integrator helps companies stays agile and future-ready, then tune in to hear the following:Learn how New Era grew into a 4,500-employee powerhouse spanning 180+ countries and seamlessly integrates acquisitions into its strategy.How AI is being incorporated into customer solutions, making workflows faster, more insightful, and more cost-effective.The differences in New Era's mid-market vs. enterprise offerings and the tailored support that large-scale companies demand.How the company fosters a transparent, collaborative culture that embraces feedback and continuous adaptation to stay competitive.

Watch on YouTube.In this July 2025 edition of the Microsoft Teams News Show, co-hosts Rob Scott and Kristian McCann of UC Today are joined by Tom Arbuthnot (Empowering.Cloud) and an expert panel featuring Kevin Kieller, Ryan Herbst, and Josh Blalock. Together, they unpack a transformative month for Microsoft Teams, from sweeping layoffs to rapid Copilot deployment and rising data sovereignty concerns.Microsoft enters its new fiscal year with bold moves—cutting roles, re-aligning priorities, and pushing harder on AI. Tom Arbuthnot details the internal shakeups and how they're tied to the company's CoPilot-first vision. One of the biggest headlines? Barclays Bank's rollout of 100,000 M365 Copilot licenses—one of the largest deployments to date.The panel also dissects the end of Teams Classic, enhanced tools for IT pros, and the strategic launch of real-time voice Copilot across platforms. Meanwhile, Europe's pushback on data sovereignty, including a German municipality's exit from Teams, hints at larger geopolitical tensions in cloud tech. It's an unmissable update filled with practical takeaways and expert insights.Discussion Highlights:Microsoft's FY25 kickoff: Layoffs, new roles, and renewed focus on AI and agentic capabilitiesEnterprise AI at scale: Barclays rolls out 100,000 Copilot licenses and what that means for adoptionTeams Classic sunset, new IT health dashboards, and AI-powered Teams Room administrationEuropean data sovereignty challenges and Microsoft's “M365 Local” and sovereign cloud responsesNext Steps:For deeper dives into Copilot, agentic AI, and what's next in FY25, don't miss the Microsoft Partner Kickoff on July 22 and the Copilot Fireside Chat on July 31.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

Join Patrick and Finbarr as they tackle a great question of modern work communications. In an environment where collaboration platforms blaze ahead without the need for a phone number, is the phone number itself obsolete?

 Join host Kristian McCann and Ari Applbaum, VP of Marketing at LeapXpert, as they dive deep into the evolving security landscape of enterprise messaging.With messaging apps like WhatsApp, WeChat, and iMessage now integral to daily business communications, understanding the risks and solutions is more critical than ever. This insightful conversation unpacks why every business leader, IT professional, and compliance officer should pay attention to the hidden vulnerabilities in off-channel messaging.In this revealing interview, Applbaum explains why messaging has become the new frontline for cyber threats and how most businesses can bring compliance through unification of their communications. The discussion covers:The primary security risks when employees use consumer messaging apps for business, including phishing, malware, and data leakage.How hackers exploit gaps in governance and the dangers of BYOD (Bring Your Own Device) culture.Common misconceptions about end-to-end encryption, device management, and compliance with disappearing messages.The severe legal, compliance, and reputational consequences of failing to secure messaging channels.

In this episode, host Kieran Devlin sits down with Chris Miller, Vice President of Technology and Solutions at Pacific Office Automation (POA), to explore how auto dealerships are transforming their communications strategies.Chris shares front-line insights into the sector's unique challenges—from outdated tech to rising customer expectations—and how unified communications solutions from Intermedia are helping dealerships boost responsiveness, improve internal efficiency, and gain powerful analytics-driven insights.If you're in a tech decision-making role or serve the auto retail space, this is a must-watch conversation on turning communication from a headache into a competitive edge. Key takeaways include:The shift from outdated on-prem phone systems to cloud-based UCaaS for real-time communication and agility.How Intermedia's seamless integration with tools like Microsoft Teams supports dealership workflows and boosts adoption.The critical importance of ease of use, mobile access, and simplified deployment for IT-strapped dealership operations.Why AI and advanced analytics will drive the next wave of communication innovation in auto retail.

Watch on YouTube.In this jam-packed episode of UC Big News, host Kieran Devlin is joined by expert analysts Jon Arnold, Melody Brue, Craig Durr, and Zeus Kerravala for a whirlwind tour of the latest from the unified communications world.The team unpacks Mitel's return from bankruptcy, gets hands-on with Google Beam's volumetric video marvel, and decodes Cisco's new enterprise-focused vision for Webex, fresh from Cisco Live 2025.Whether you're a tech leader, vendor watcher, or just UC-curious, this is the episode to watch. Three seismic updates, one expert panel, here's what you'll learn in this episode:Mitel is back! The team debates whether slashing $1.15 billion in debt and doubling down on hybrid UC is enough to revive the brand in a cloud-first world.Google Beam wowed InfoComm — with light field displays, spatial audio, and real-time translation. Melody Brue calls it “shockingly natural,” while the crew unpacks pricing, practicality, and use cases from executive comms to telehealth.Cisco pivots Webex — unveiling a security- and observability-first pitch at Cisco Live. Is this a necessary evolution for serious enterprise buyers? The team weighs in on whether this is Cisco's best Webex strategy yet.Big questions raised — from the future of on-prem UC to whether 3D meeting rooms can scale, and if Cisco's security-first focus can win back market momentum.Next Steps: ✅ Subscribe to UC Big News for sharp, unscripted insights on UC, CX, and collaboration.

In this interview, host Kieran Devlin sits down with Will Morey, Managing Director of Channel at Gamma, to explore the thinking behind Gamma Edge — a comprehensive new partner initiative designed to give resellers a competitive edge in today's challenging market.With macroeconomic pressures, increased focus on voice security, and the growing demand for AI-powered solutions, Gamma Edge responds with a strategy rooted in listening, alignment, and tailored support. Whether you're a partner looking to scale, attract investment, or strengthen profitability, this is a must-watch conversation on the future of channel enablement.Gamma's new partner programme — Edge — is more than just a set of perks. It's a business growth engine. In this candid interview, Will Morey walks us through how Gamma is responding to real-world partner feedback to deliver meaningful support, practical incentives, and long-term alignment. Key takeaways include:Partner Pulse: A co-planned growth journey, backed by data-driven insights tailored to each reseller's business goals.Velocity Rebates: A generous, growth-linked rebate scheme that rewards cross-portfolio engagement and reinvests directly in partner businesses.Gamma Elements: A flexible toolkit of UCaaS, mobile, connectivity, cybersecurity, and IoT services, designed to suit each customer and partner use case.Boosts & MyGreat: Inclusive UCaaS call minutes, aggressive connectivity pricing, and a hands-on migration program that takes the operational headache off partners' plates.Morey makes one thing clear: this isn't about pushing product — it's about empowering partners to realise their ambitions, with Gamma playing a trusted, enabling role every step of the way.

Watch on YouTube.In the June 2025 edition of the Microsoft Teams News Show, host Rob Scott from UC Today is joined by Tom Arbuthnot of Empowering.Cloud and a seasoned panel of experts for a fast-paced breakdown of what's shaping the Microsoft Teams ecosystem. Fresh off his holiday and full of insights, Tom unpacks the biggest headlines from Microsoft Build, the newest Teams collaboration features, Copilot updates, Teams Phone innovations, and what to expect from key events like InfoComm, CCW Las Vegas, and Commsverse UK.With AI deepening its roots across the Microsoft 365 landscape, this episode takes you inside the latest announcements — including multi-agent orchestration, threaded messages, live transcription, speaker recognition in Android rooms, and more.Key Discussion Points:Copilot Breakthroughs at Microsoft Build:Tom and the panel unpack Copilot tuning, Model Context Protocol (MCP), and game-changing multi-agent orchestration that makes AI more adaptable and enterprise-ready than ever before.Smart Collaboration Updates in Teams:Threaded replies, streamlined file sharing with external users, and deeper AI integrations make team chat and channel work more intuitive and secure.Copilot in Teams – Deep Dive:Intelligent Recap now includes shared screen content, audio summaries, and real-time agents in meetings — taking productivity to new heights.Teams Phone & Teams Rooms Innovations:From transient transcription in sensitive calls to long-awaited call-waiting beeps and full speaker recognition for Android Rooms, the UC experience is expanding fast.Next Steps:Tune in to InfoComm (June 7–13) and CCW (June 9–12)Don't miss Commsverse (June 18–19)Apply for the UC Awards before June 20Watch the full episode to hear more about the community sessions and fireside chats coming this month.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

In a special episode leading up to the CCA European Summit, Doug Green, Publisher of Technology Reseller News, interviews Mattias Ohde, Investor and Advisor at Meetric, a conversational intelligence platform purpose-built for service providers. At the Brussels event, Ohde will join a panel on “The Power of an Open Best-of-Breed Ecosystem Approach,” where he'll explore how providers can stay competitive in an AI-driven world without being locked into monolithic tech stacks. “There is no longer time to build everything yourself,” says Ohde. “The pace of innovation is too fast. To keep up, you need an open infrastructure where best-of-breed technologies can be added, replaced, and evolved.” Meetric's white-label platform goes beyond basic call transcription by ingesting data across telephony, meetings, chat, and contact centers to deliver actionable insights, AI coaching, and workflow automation — all integrated into the service provider's backend. Built for telecom operators and UCaaS providers, Meetric's offering includes full portals for onboarding, billing, and provisioning — allowing service providers to package cutting-edge conversational AI as their own branded solution. Ohde argues this modular, flexible approach is essential in today's market: “You don't win by trying to do everything in-house. You win by assembling the best and letting your platform evolve with the needs of your customers.” Ohde also praises the CCA event itself: “What's unique about this summit is that it isn't just a showcase — it's a gathering of forward-looking thinkers focused on real innovation. Even competitors are collaborating to raise the industry standard.” With an expanding toolkit and a partner-first mindset, Meetric represents the type of ecosystem thinking that's redefining the future of cloud communications. Learn more: https://www.meetric.com Event details: CCA European Summit – Brussels, June 16–17, 2025

"You're not building for today—you're building the next, and the next after that." — Daan De Wever, CEO & Co-founder, Dstny, “AI assistants are the biggest invention since the internet.” Dstny, is the official host of the 2025 CCA European Summit in Brussels, Belgium (June 16–17) In this podcast, Technology Reseller News Publisher Doug Green interviews Daan De Wever, the CEO and co-founder of Dstny, who is also serving as the official host of the 2025 CCA European Summit in Brussels, Belgium (June 16–17). The conversation offers a preview of the summit's content, speakers, and a candid discussion of the evolution—and future—of cloud communications in Europe. De Wever describes Dstny as a leading European cloud communications provider serving over 5 million users, with deep expertise in SMBs and global growth through Microsoft Teams integration. He shares why Brussels was chosen as the summit venue, calling it the true center of Europe—and an ideal location for a landmark gathering of cloud leaders. This year's keynote speaker, Herman Van Rompuy, the first president of the European Council, will join a lineup of prominent voices including Times of London, Cavell, and Dave Michels. De Wever himself will deliver a keynote titled "The Entrepreneur's Journey," offering a transparent look at how Dstny built long-term value through disciplined strategy, authentic leadership, and true integration—not just financial "pileups." “AI assistants are the biggest invention since the internet.” On AI, De Wever doesn't mince words: “AI assistants are the biggest invention since the internet.” He argues that cloud providers must stop thinking of UCaaS as the final product—“It's legacy”—and instead prepare for dramatic change. Dstny, he reveals, is already moving to integrate AI into their core platforms with patented technology aimed at faster innovation delivery. De Wever also offers a sober view on M&A in the sector: "Many companies are just stacking assets. But real builders think about story, integration, innovation, and the long-term customer value." The conversation ends on a high note with a nod to hospitality: De Wever personally curated a private pre-summit dinner and will serve as the evening's sommelier. “There will be no bad wines at the CCA Summit,” he jokes. To learn more about Dstny, visit: https://www.dstny.com To register for the summit: https://www.cloudcommunications.com/events/eu-summit-2025

“The Cloud Communications Alliance is sending a clear signal: Europe matters.” — Bertrand Pourcelot, CEO, Enreach for Service Providers As Europe navigates a shifting geopolitical and technological landscape, the 2025 CCA European Summit is stepping up to meet the moment. In this special podcast, Doug Green, Publisher, Technology Reseller News spoke with Bertrand Pourcelot, CEO of Enreach for Service Providers and CCA board member, about the upcoming event to be held June 16–17 just outside Brussels. Pourcelot emphasized the Summit's growing role as a strategic bridge between U.S. and European communications providers. “CCA's goal isn't just expansion—it's mutual understanding,” he noted. Enreach, a pan-European provider of Smart Contact platforms, serves over 120 service providers across more than 20 countries and has been central to broadening CCA's European engagement. This year's Summit will feature a tightly focused one-and-a-half-day program, balancing telecom and UCaaS innovations with high-level insights into Europe's regulatory dynamics, AI adoption, and the global economic environment. Key speakers include Herman Van Rompuy, former Prime Minister of Belgium and first President of the European Council, and the Economics Editor of The Times of London—offering dual lenses on EU and global market drivers. Pourcelot will host a panel on “The Power of an Open, Best-of-Breed Ecosystem,” spotlighting how platforms and vertical integrations can unlock end-user value. Panelists will include leaders from CloudCTI, Akixi, Mitric, and other innovators in analytics, CRM, and AI-powered services. “Innovation thrives when there's openness, orchestration, and true partnership,” Pourcelot said. To learn more about the CCA European Summit, visit the Cloud Communications Alliance website. For more on Enreach's service provider offerings, explore https://www.enreach.com/sp.

“Mobility isn't over. It's just getting started—and service providers are in the best position to lead.” — Dave Michels, Principal Analyst, TalkingPointz In this thought-provoking Technology Reseller News podcast, Publisher Doug Green spoke with Dave Michels of TalkingPointz about his upcoming presentation at the CCA European Summit 2025, taking place June 16–17 near Brussels. Known for his witty insights and hard-hitting analysis, Dave shared a powerful message for service providers: UCaaS Mobility 3 is coming—and it's your moment to lead. Michels describes UCaaS Mobility 3 as the next evolution in business communications, where UCaaS is no longer just an app on a smartphone (Mobility 2), but directly embedded via SIM, offering users a seamless second business number. Though early initiatives like Cisco Webex Go and Microsoft Teams Phone Mobile have gained traction, adoption has been slower than expected. “But maybe I wasn't wrong,” Michels reflected. “Maybe I was just early.” Drawing on his extensive travels across Europe, Michels sees a continent where mobile-first commerce, WhatsApp integration, and SIM-based UCaaS are gaining serious ground—and predicts the U.S. will follow. At the Summit, Dave will explore how geopolitical headwinds and regulatory shifts are converging with advances in AI and mobile communications. He makes the case that service providers—not OTT players—are now best positioned to drive this change. As UCaaS begins to converge with mobile identity, data ownership, and user expectations, SIM-based integration offers a clear path forward. “We've been living in a broken world of apps, dual phones, and confusing ownership models,” Michels said. “This shift will simplify communications and empower providers to deliver end-user value like never before.” You can catch Michels live at the CCA European Summit, where his session will offer a fresh lens on opportunity in a time of challenge. Learn more and register: cloudcommunications.com Subscribe to Dave's analysis: talkingpointz.com

FoIP: The Overlooked MSP Opportunity, Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork "If our fax or email system fails, that's a catastrophe—we lose connection to our customers and orders stop coming in." — Martin Hager, Founder & CEO, Retarus Spring 2025 has been dominated by AI, cybersecurity, branded calling, and POTS replacement. But in this special Technology Reseller News podcast, we return to a foundational—and often forgotten—technology that continues to power mission-critical communications: fax. Martin Hager, CEO of Retarus, joined Doug Green to discuss how the Munich-based cloud communications company was recently named a Leader in the IDC MarketScape for Worldwide Digital Fax Solutions—the only European provider to earn that distinction. “Fax” may still conjure images of curling thermal paper and screeching machines, but Hager wants the channel to see it for what it is today: FoIP—Fax over IP—highly secure, server-to-server communication trusted by the world's largest enterprises. With over 700 million fax pages sent annually through Retarus' privately run global data centers, the company plays a critical role in industries ranging from finance to healthcare to manufacturing. Hidden Costs, Missed Messages Why should MSPs and service providers care about fax in 2024? As Hager explained, a 1% improvement in fax reliability can save large enterprises hundreds of thousands of dollars in administrative costs, regulatory penalties, and customer churn. One client lost $860,000 from a single failed fax tied to a regulatory deadline. Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork. With analog lines disappearing and traditional fax servers aging out, there's a massive opportunity to consolidate and modernize fax infrastructure using FoIP. A Channel-Ready Market More than 80% of Retarus' business flows through the channel, and Hager says it's an easy upsell for MSPs and agents already providing voice or UCaaS services. Whether it's a dentist office, a healthcare network, or a manufacturer, fax remains a critical link in business operations. Retarus' solutions offer full delivery traceability, SOC 2 and ISO 27001 compliance, and direct integrations with enterprise apps and multifunction devices. With a simple conversation—"How do you send orders?"—partners can uncover opportunities that deliver both operational improvements and recurring revenue. To learn more, visit: www.retarus.com #FoIP #FaxOverIP #ChannelOpportunity #DigitalFax #Compliance #MSP #FaxSecurity #Retarus #IDCLeader #EnterpriseCommunication

“It's not just about moving from PBX to VoIP anymore. It's about delivering tools customers can't live without.” – Spencer Lee, CEO, Telin In this episode of Technology Reseller News, publisher Doug Green sits down with Spencer Lee, CEO of Telin, for an in-depth discussion on how Telin is redefining value for MSPs, resellers, and partners through its expanding App Store ecosystem. Founded in 1991 and now operating across Canada, the U.S., and Australia, Telin has long focused on providing its partners with best-of-breed unified communications solutions. But as customer demands have shifted beyond price and call quality, Telin has responded with a new mission: help partners reduce churn by delivering fast, integrated, and highly relevant services through its curated App Store. Lee explains how customer retention is no longer about lowering costs—it's about delivering the right integrations and tools, from CRMs to AI-enabled scheduling systems. Drawing on insights from a network of over 1,000 resellers, Telin has identified the true drivers of churn and is proactively adding pre-vetted applications to address them. Recent integrations include solutions like ServiceTitan and Zenoti, along with proprietary analytics dashboards and wallboards. Whether internally developed or brought in from mature third-party providers, all App Store offerings meet Telin's standards for performance, compliance, and usability. The result: resellers gain instant access to industry-specific solutions that can help them pivot into new verticals with confidence and speed. “We want our partners to focus on what they do best—delivering excellent customer service,” said Lee. “We'll take care of the backend, integrations, and infrastructure.” Lee also shares how Telin's App Store strategy reflects a broader trend across the UC and CC landscape: moving beyond voice to value. The tools now define the offering, not just the phone system. Partners who deliver integrated, business-advancing solutions—rather than just voice savings—can command better margins and enjoy deeper customer loyalty. To learn more about Telin and its App Store, visit: https://telin.com.

Cloud Connections 2025 | St. Petersburg, FL “If you think you're moving fast, you're probably not moving fast enough.” That was the core message from Mike Tessler, managing partner at True North Advisory, in his opening keynote at the Cloud Connections 2025 conference. In a session titled “Don't Stop Believin': AI's Journey in Enterprise Transformation,” Tessler shifted the AI conversation from capabilities to strategy. Instead of showcasing the latest contact center tricks or flashy generative features, he dove deep into how enterprises should approach AI adoption—with urgency, realism, and a clear plan. Tessler framed the moment as a once-in-a-generation inflection point. Just 866 days since ChatGPT launched, enterprises have been flooded with AI solutions, but many are still struggling with actual implementation. “The field is exploding, but there's friction,” said Tessler, noting that while consumers quickly embraced AI tools, corporate environments remain slow to adapt. Three Big Takeaways from Tessler's Talk AI Is Only as Good as Your Data Enterprises must start by understanding their own data. “Almost every company says, ‘We don't have data,'” Tessler observed, “but they do. They just don't know how to surface and structure it.” He suggested simple tools like JSON to codify marketing guidelines or operational principles and inject consistency into AI-generated content. Enterprise Strategy Starts with Personal Productivity Tessler outlined a three-layer AI roadmap used at Boldyn Networks, where he serves on the board: Layer 1: Personal Productivity (e.g., Copilot, Gemini) Layer 2: Team & Process-Level AI (e.g., AI in network design/deployment) Layer 3: New Services & Capabilities enabled by proprietary data This layered model helps unify enterprise goals and align AI projects with tangible outcomes. Start Small, Move Fast, Stay Agile Forget long IT rollouts, said Tessler. AI adoption demands an agile, iterative approach. Small proofs of concept are key. “Something that wasn't possible last week might be today,” he warned. “So get started now.” Real-World Use Cases: Where AI Is Delivering Value Today Tessler concluded with four examples of AI being used to solve real business problems: Spinoco – Helps micro-businesses manage customer interactions by turning every message, call, or DM into actionable tasks, no CRM needed. Kiwi Data – Uses AI to extract key terms and obligations from decades of contracts and NDAs, helping enterprises get a grip on what they've signed. Tato – Leverages the “exhaust” of UCaaS platforms (transcripts, messages) to identify project risks and drive smarter project management. Intent HQ – Delivers hyper-personalized marketing using behavioral data harvested via mobile SDKs. A Call to Action for the Telecom Community Tessler left the audience with a challenge: "We have to change the way we do things—or get wiped out by those who do." He encouraged every organization to return home with at least one AI use case to explore. “Try something. Test. Learn. Iterate.” To request the slides from the keynote, contact: info@truenorthadvisory.com