Podcasts about ucaas

FoIP: The Overlooked MSP Opportunity, Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork "If our fax or email system fails, that's a catastrophe—we lose connection to our customers and orders stop coming in." — Martin Hager, Founder & CEO, Retarus Spring 2025 has been dominated by AI, cybersecurity, branded calling, and POTS replacement. But in this special Technology Reseller News podcast, we return to a foundational—and often forgotten—technology that continues to power mission-critical communications: fax. Martin Hager, CEO of Retarus, joined Doug Green to discuss how the Munich-based cloud communications company was recently named a Leader in the IDC MarketScape for Worldwide Digital Fax Solutions—the only European provider to earn that distinction. “Fax” may still conjure images of curling thermal paper and screeching machines, but Hager wants the channel to see it for what it is today: FoIP—Fax over IP—highly secure, server-to-server communication trusted by the world's largest enterprises. With over 700 million fax pages sent annually through Retarus' privately run global data centers, the company plays a critical role in industries ranging from finance to healthcare to manufacturing. Hidden Costs, Missed Messages Why should MSPs and service providers care about fax in 2024? As Hager explained, a 1% improvement in fax reliability can save large enterprises hundreds of thousands of dollars in administrative costs, regulatory penalties, and customer churn. One client lost $860,000 from a single failed fax tied to a regulatory deadline. Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork. With analog lines disappearing and traditional fax servers aging out, there's a massive opportunity to consolidate and modernize fax infrastructure using FoIP. A Channel-Ready Market More than 80% of Retarus' business flows through the channel, and Hager says it's an easy upsell for MSPs and agents already providing voice or UCaaS services. Whether it's a dentist office, a healthcare network, or a manufacturer, fax remains a critical link in business operations. Retarus' solutions offer full delivery traceability, SOC 2 and ISO 27001 compliance, and direct integrations with enterprise apps and multifunction devices. With a simple conversation—"How do you send orders?"—partners can uncover opportunities that deliver both operational improvements and recurring revenue. To learn more, visit: www.retarus.com #FoIP #FaxOverIP #ChannelOpportunity #DigitalFax #Compliance #MSP #FaxSecurity #Retarus #IDCLeader #EnterpriseCommunication

In this insightful video, host Kristian McCann speaks with Avi Pardo, CBO at LeapXpert, about the growing but often unrecognized "silent data crisis" facing businesses today.Pardo reveals how the shift to messaging applications for business communication is creating significant blind spots in organizational data management and offers practical solutions for companies looking to recapture this valuable information.Key Points:Hidden Data Loss: Business-critical information exchanged on personal messaging apps is disappearing from corporate records, creating compliance risks and missed analytical opportunitiesThe Awareness Gap: Many organizations don't realize the extent of data they're losing or understand how to integrate messaging communications into their existing systemsAI-Ready Integration: Companies that successfully capture messaging data can leverage it for AI-powered insights, empowering sales teams and improving decision-making across the organizationFrictionless Solutions: Implementing effective messaging governance requires balancing compliance needs with user experience to ensure adoption without disrupting workflowsWatch to discover how your company can transform this data crisis into a competitive advantage.

“It's not just about moving from PBX to VoIP anymore. It's about delivering tools customers can't live without.” – Spencer Lee, CEO, Telin In this episode of Technology Reseller News, publisher Doug Green sits down with Spencer Lee, CEO of Telin, for an in-depth discussion on how Telin is redefining value for MSPs, resellers, and partners through its expanding App Store ecosystem. Founded in 1991 and now operating across Canada, the U.S., and Australia, Telin has long focused on providing its partners with best-of-breed unified communications solutions. But as customer demands have shifted beyond price and call quality, Telin has responded with a new mission: help partners reduce churn by delivering fast, integrated, and highly relevant services through its curated App Store. Lee explains how customer retention is no longer about lowering costs—it's about delivering the right integrations and tools, from CRMs to AI-enabled scheduling systems. Drawing on insights from a network of over 1,000 resellers, Telin has identified the true drivers of churn and is proactively adding pre-vetted applications to address them. Recent integrations include solutions like ServiceTitan and Zenoti, along with proprietary analytics dashboards and wallboards. Whether internally developed or brought in from mature third-party providers, all App Store offerings meet Telin's standards for performance, compliance, and usability. The result: resellers gain instant access to industry-specific solutions that can help them pivot into new verticals with confidence and speed. “We want our partners to focus on what they do best—delivering excellent customer service,” said Lee. “We'll take care of the backend, integrations, and infrastructure.” Lee also shares how Telin's App Store strategy reflects a broader trend across the UC and CC landscape: moving beyond voice to value. The tools now define the offering, not just the phone system. Partners who deliver integrated, business-advancing solutions—rather than just voice savings—can command better margins and enjoy deeper customer loyalty. To learn more about Telin and its App Store, visit: https://telin.com.

In this essential video from UC Today, host Kieran Devlin sits down with Lauren Kravetz, Vice President of Government Affairs, André Malais, Senior Product Manager, and Rhys Rueffert, Product Manager, all at Intrado, to unpack one of the most urgent enterprise topics in 2025—duty of care and emergency readiness.With U.S. laws like Kari's Law, Ray Baum's Act, and Alyssa's Law reshaping how organizations must respond to emergencies, this conversation dives deep into the role Intrado's Emergency Routing Service (ERS) and Safety Suite play in ensuring real-time, location-accurate, and regulation-compliant responses to 911 calls.Whether you're in IT, compliance, or enterprise safety, this is a must-watch. How do enterprises ensure they're not just compliant with complex 911 regulations but genuinely prepared to protect their people?In this insightful panel discussion, Intrado's experts break down the dual challenges of regulatory compliance and proactive emergency response—and how their ERS and Safety Suite solutions work in tandem to solve both.Key Takeaways:Understanding Compliance: Learn how Intrado's ERS supports federal laws like Kari's Law and Ray Baum's Act by ensuring accurate call routing and dispatchable location delivery—even for remote or mobile usersBeyond Compliance: Discover how Intrado's Safety Suite goes further with features like silent panic buttons, emergency alerts, and integration with physical security systemsAdaptability Across Industries: See how Intrado's solutions meet evolving state-level requirements—from K-12 schools to hospitality and retail sectors—without enterprises needing to adapt to each regulation individuallyFuture of Safety Tech: Gain insight into how Alyssa's Law is shaping broader workplace safety policies across the U.S., and what it means for your organization

In this episode, UC Today host Kieran Devlin sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore how the company is helping UC channel partners navigate today's evolving market.As economic uncertainty grows and traditional UC sales slow, SIPPIO offers a compelling blueprint for partners to drive growth, tap into new verticals, and simplify voice deployments across Microsoft Teams and Zoom. If you're a UC channel partner looking to stay ahead, this is one conversation you don't want to miss. What if you could turn Teams or Zoom into a seamless calling experience without complex integrations or added costs?In this insightful video, Steve Forcum reveals how SIPPIO empowers channel partners with the tools, knowledge, and flexibility to do just that—while scaling faster and smarter.Tapping into untapped UC potential – Why the unified communications market isn't saturated, and how SIPPIO helps partners find “white space” opportunities with customers who already have platform licenses but no calling planA smarter go-to-market strategy – From vertical-specific campaigns to demand-gen kits, SIPPIO gives partners ready-made tools they can brand and deploy instantlyThe SIPPIO Partner Exchange advantage – Learn how this marketplace expands reseller access to Operator Connect, shortens the sales cycle, and connects customers with the right partners based on location and specializationSales velocity meets e-commerce – Discover how the SIPPIO Store gives partners a customizable online storefront to accelerate quoting and streamline UC sales with automation 

Watch on YouTube.In this UC Today exclusive, host David Dungay is joined by Microsoft experts Tom Arbuthnot, Kevin Kieller, Amanda Sterner, Ryan Herbst, Satish Upadhyaya, and Tom Halards for the highly anticipated Microsoft Teams Monthly Update.With Microsoft's staggering quarterly results and a raft of new Teams innovations, this conversation takes you behind the headlines into what's really happening — from Copilot's evolving AI personas to critical updates in Teams Rooms and Contact Center integrations. Whether you're a decision-maker, IT pro, or everyday Teams user, this episode is packed with can't-miss insights on the future of collaboration and communication.Microsoft Teams is evolving fast — and it's not slowing down.In this dynamic roundtable, the panel unpacks the biggest Teams stories and roadmap highlights you need to know:Microsoft's record-breaking financials and 430M+ M365 users: What's driving growth and where is Teams in the mix?Contact Center evolution with Unify certification and licensing enforcement: Major changes for integrated voice solutions.Copilot 2.0 and the rise of AI Agents: From assistants to "Agent Bosses" — why training and adoption are now essential.Rooms and Devices upgrades: Face recognition, translated captions, local PTZ controls, and facilitator AI agents for Android.Roadmap gems: Sensitive content detection, silent test calls, remote diagnostics, and much more.AI is rapidly transforming Teams into not just a collaboration tool, but a workplace operating system. This episode breaks down what's hype, what's here now, and what's just around the corner — with expert takes on every announcement.Connect with our hosts David Dungay and Tom Arbuthnot on socials here:David DungayLinkedInTwitterTom ArbuthnotLinkedInTwitterThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group. 

Watch on YouTube.In this episode of the Big UC News Show, host David Dungay is joined by co-host Kieran Devlin and a panel of industry thought leaders: Melody Brue, Blair Pleasant, Dom Black, and Zeus Kerravala.Together, they unpack the implications of Microsoft's latest Work Trend Index, which imagines a future built on AI-powered "agentic" organizations. They also delve into IDC's report showing Microsoft's UC&C dominance and dissect what Avaya's new Infinity platform means for enterprise communications. If you're looking to understand where the future of collaboration tech is headed, this episode is essential viewing.The UC space is shifting fast — and this panel of analysts and experts is here to make sense of it all. From Microsoft's vision of "agent bosses" and AI-first organizations to IDC's latest market share data and Avaya's next-gen platform, this is a deep dive into the trends shaping tomorrow's workplace.Key discussion points:Microsoft's Work Trend Index outlines a future of work driven by agentic AI and frontier firms, introducing metrics like the “human-to-agent ratio.”AI as a co-worker: Experts debate digital labor as an additive force, the coming org chart shakeups, and the skills gap challenge.IDC's UC&C report reveals Microsoft now represents 45.6% of the market — a dominant position with major implications.Avaya's Infinity platform sparks debate around innovation, integration, and the brand's next chapter.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

Cloud Connections 2025 | St. Petersburg, FL “If you think you're moving fast, you're probably not moving fast enough.” That was the core message from Mike Tessler, managing partner at True North Advisory, in his opening keynote at the Cloud Connections 2025 conference. In a session titled “Don't Stop Believin': AI's Journey in Enterprise Transformation,” Tessler shifted the AI conversation from capabilities to strategy. Instead of showcasing the latest contact center tricks or flashy generative features, he dove deep into how enterprises should approach AI adoption—with urgency, realism, and a clear plan. Tessler framed the moment as a once-in-a-generation inflection point. Just 866 days since ChatGPT launched, enterprises have been flooded with AI solutions, but many are still struggling with actual implementation. “The field is exploding, but there's friction,” said Tessler, noting that while consumers quickly embraced AI tools, corporate environments remain slow to adapt. Three Big Takeaways from Tessler's Talk AI Is Only as Good as Your Data Enterprises must start by understanding their own data. “Almost every company says, ‘We don't have data,'” Tessler observed, “but they do. They just don't know how to surface and structure it.” He suggested simple tools like JSON to codify marketing guidelines or operational principles and inject consistency into AI-generated content. Enterprise Strategy Starts with Personal Productivity Tessler outlined a three-layer AI roadmap used at Boldyn Networks, where he serves on the board: Layer 1: Personal Productivity (e.g., Copilot, Gemini) Layer 2: Team & Process-Level AI (e.g., AI in network design/deployment) Layer 3: New Services & Capabilities enabled by proprietary data This layered model helps unify enterprise goals and align AI projects with tangible outcomes. Start Small, Move Fast, Stay Agile Forget long IT rollouts, said Tessler. AI adoption demands an agile, iterative approach. Small proofs of concept are key. “Something that wasn't possible last week might be today,” he warned. “So get started now.” Real-World Use Cases: Where AI Is Delivering Value Today Tessler concluded with four examples of AI being used to solve real business problems: Spinoco – Helps micro-businesses manage customer interactions by turning every message, call, or DM into actionable tasks, no CRM needed. Kiwi Data – Uses AI to extract key terms and obligations from decades of contracts and NDAs, helping enterprises get a grip on what they've signed. Tato – Leverages the “exhaust” of UCaaS platforms (transcripts, messages) to identify project risks and drive smarter project management. Intent HQ – Delivers hyper-personalized marketing using behavioral data harvested via mobile SDKs. A Call to Action for the Telecom Community Tessler left the audience with a challenge: "We have to change the way we do things—or get wiped out by those who do." He encouraged every organization to return home with at least one AI use case to explore. “Try something. Test. Learn. Iterate.” To request the slides from the keynote, contact: info@truenorthadvisory.com

“We're taking the power of a business phone system and putting it directly into your native mobile experience.” — Lee Essex, Tango Networks Las Vegas - Channel Partners Conference, 2025 - In a first-of-its-kind collaboration, Phone.com and Tango Networks have launched ProSim, a new service that enables small business users to access their unified communications (UC) features directly through their native mobile devices—without relying on apps or workarounds. In a podcast recorded during the Channel Partners Conference MSP Summit, Doug Green of Technology Reseller News sat down with Ari Rabban, CEO of Phone.com, and Lee Essex of Tango Networks to discuss the significance of this partnership and what it means for the mobile-first future of small business communications. On April 15, the companies made their joint announcement (read the news here). “With ProSim, we're addressing a real gap in the UCaaS market,” said Rabban. “Apps are fine for some users, but most small business owners just want to pick up their phone and make a call—securely and professionally—with zero friction.” ProSim brings the power of the Phone.com platform—including call routing, recording, compliance, and a second business persona—into the phone's native dialer via Tango's eSIM technology. That means frontline workers, healthcare providers, contractors, and other mobile-dependent users can now operate securely within a business phone system using the same device they already rely on. As Essex explained, “We're enabling users to work the way they already work—but smarter. With ProSim, your business number is truly native to your device, and that's a game-changer for usability, compliance, and mobility.” The service is designed to meet the needs of small businesses that require speed, simplicity, and security. Rabban emphasized how effortless it is to onboard: “Go to Phone.com, sign up, pick your number, and you're up and running within minutes.” ProSim also addresses key regulatory concerns, including HIPAA compliance and secure messaging. It allows for real-time call transfers, recordings, and business-class features—all from a mobile interface. Both companies view this launch as the first step in a broader vision to offer AI-enhanced, mobile-first business communications. Official press releases: • Phone.com Launches ProSim – Cloud Communications Alliance • Telecom Reseller Coverage of ProSim Launch Learn more: www.phone.com Tango Networks: www.tango-networks.com #ProSim #PhoneDotCom #TangoNetworks #UCaaS #BusinessMobility #eSIM #NativeDialer #SmallBusinessTech #FrontlineWorkforce #Compliance #ChannelPartners2025 #TechReseller #vCon

 In this video, UC Today's David Dungay talks with John Tucker, VP of Product at Intermedia, about how Service Providers can enhance their Microsoft Teams offerings.They explore the challenges of delivering a seamless Operator Connect experience, strategies for differentiating Teams services in a competitive market, and how to avoid the "commodity trap" by developing higher-value propositions. 

Watch on YouTube.UC Today Journalist Kristian McCann sat down with Josh Blalock, Chief Evangelist at Jabra to break down key insights from Comms VNext 2025.In this exclusive interview, Josh Blalock revealed main themes of the conference, and key insights gained from it, including:Industry discussions on AI's evolving capabilities on Microsoft TeamsThe interest in governance strategies addressing security concerns in hybrid work environmentsHow attendees and hosts explored the intricacies on managing complex deploymentsThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

Cloud Connections 2025 Podcast Interview with Jon Arnold, Principal, J. Arnold & Associates ST. PETERSBURG, FL - Jon Arnold, Principal of J. Arnold & Associates, delivered a clear message to managed service providers (MSPs) at Cloud Connections 2025: it's time to evolve beyond UCaaS commoditization and begin leveraging AI not just as a buzzword, but as a strategic offering. In a podcast conversation with Technology Reseller News, Arnold reflected on insights shared during two panels at the conference—one on market outlook and another focused on UCaaS. “UCaaS, CCaaS, CPaaS—they're all mature, well-understood offerings,” said Arnold. “But AI is where the next frontier lies. Most customers know they need it, but they don't know how to use it—and that's where MSPs have a real opportunity.” Arnold emphasized that MSPs, trusted for their delivery of cloud and voice services, are in a prime position to elevate their value by integrating AI into business operations—both internally and in customer-facing applications. The key, he said, lies in viewing voice as data, a concept that aligns with AI's data-driven architecture. “If you're not capturing the data from voice, you're missing one of the most powerful communication channels businesses rely on,” Arnold explained. “MSPs already understand voice. That's their credibility. Now it's about helping customers harness that voice data to power AI.” On the second panel, Arnold addressed a recurring challenge: UCaaS as a commodity. As major players like Microsoft Teams, Zoom, and RingCentral dominate the landscape, differentiation has become more difficult. “If all MSPs are selling the same thing, they risk becoming arms dealers—no value, no margin,” he said. Arnold encouraged MSPs to think beyond unified communications and adopt a more holistic, strategic view, where AI is integrated across workflows, departments, and functions—far beyond the contact center. “AI isn't waiting for you to catch up. It's creating new ways of working,” he said. “There's a real risk of being left behind if MSPs don't evolve. A new generation of AI-centric MSPs will emerge—those who know how to sell it, implement it, and build strategy around it.” Reflecting on his first time attending the CCA's Cloud Connections event, Arnold noted the strong value of its focused community. “It's big enough to meet new people, but small enough to build real relationships,” he said. “It's not a trade show—it's a learning and collaboration environment.” Learn more about Jon Arnold and J. Arnold & Associates at: www.jarnoldassociates.com

Cloud Connections 2025 Podcast Interview with Peter Eisengrein, SVP of Service, Delivery & Operations at XTIUM ST. PETERSBURG, FL - A new managed services powerhouse has emerged. Speaking with Technology Reseller News at Cloud Connections 2025, Peter Eisengrein, Senior Vice President of Service, Delivery & Operations, introduced XTIUM—a new brand created from the merger of Evolve IP's MSP business with ATSG. “XTIUM is a fresh brand built from two strong companies,” said Eisengrein. “We've taken everything Evolve IP was known for—managed cloud, UCaaS, CCaaS, DaaS—and added a full suite of managed network, managed security, and managed operations services.” The merger, announced just weeks earlier at Channel Partners, significantly expands the portfolio available to XTIUM's channel partners. Of particular interest to the channel: Managed Detection and Response (MDR) security services, enterprise help desk outsourcing, and the ability to deliver turnkey network management alongside voice and compute. “We're hearing a lot of excitement around security and network services,” said Eisengrein. “It's what customers are asking for—and what the channel didn't always associate with us before.” At the conference, Eisengrein also joined two merger-focused sessions to share lessons from XTIUM's own experience. His message? M&A success takes time, careful planning, and clean financials. “You can't rush it. Lenders move at their own pace, and you need to be prepared—especially when it comes to audited books and integration plans.” For partners, the opportunity lies in XTIUM's ability to meet customers where they are. “Most buyers are only in market for one service at a time,” said Eisengrein. “The key for channel partners is being able to pivot. If it's not UC today, maybe it's security, or help desk, or compute. Now, we can support all of it.” XTIUM positions itself as a white-glove, customer-centric provider that integrates with, rather than displaces, enterprise IT. “We don't just offer services,” said Eisengrein. “We solve problems. That's our mission.” Learn more at: www.xtium.com

St. Petersburg, FL - Phone.com, a leading provider of cloud-based communications solutions for small businesses, has announced the launch of ProSIM, a new service that enables users to make and receive calls and text messages from their business number using the native dialer of their mobile device. The announcement was made during a podcast interview at Cloud Connections 2025, held in Orlando. Developed in partnership with Tango Networks, ProSIM delivers a fully integrated business line over an eSIM—eliminating the need for a separate app. According to Ari Rabban, CEO of Phone.com, the new offering “revolutionizes mobile communications by bringing UCaaS capabilities to the native smartphone interface, offering simplicity, compliance, and reliability for workers on the move.” Brian Cassano, Vice President of Channel Success (Americas) at Tango Networks, highlighted the opportunity for small business customers. “ProSIM lets businesses extend their UCaaS platform natively to mobile devices. It works seamlessly with features like Apple CarPlay, voice commands, contact integration, and text messaging, while delivering enterprise-grade compliance including HIPAA and SOC 2.” ProSIM is immediately available to existing and new Phone.com customers. For current users, the feature can be activated from the customer dashboard by scanning a QR code to install the ProSIM eSIM. Once installed, users can maintain two lines on a single device—one personal and one business—without switching apps. The companies noted that the product is especially valuable for “workers on the move,” including contractors, healthcare professionals, and frontline staff. By using the cellular network instead of relying on Wi-Fi or data for VoIP applications, ProSIM ensures consistent, high-quality communication without the common drawbacks of app-based calling. “This isn't just a technical advancement—it's a workforce solution,” said Rabban. “Whether you're a solo entrepreneur or part of a mobile team, ProSIM makes it easy to separate business and personal communications while delivering the reliability small businesses need.” Phone.com is actively seeking new channel partners who want to bring ProSIM to small business customers. More information is available at www.phone.com and www.tango-networks.com.

Cloud Connections 2025 Podcast Interview with Bill Bingham ST. PETERSBURG, FL - At this year's Cloud Connections conference, Oculum delivered a simple but urgent message to service providers: Stop giving away your brand—and your customers. In a podcast interview with Technology Reseller News, Bill Bingham, Senior Vice President of Service, Delivery, and Operations at Oculum, made the case for why resellers and carriers should adopt white-label video conferencing to reclaim margin and reduce churn. “Oculum is a wholesale-only, white-label video conferencing solution built specifically for service providers,” said Bingham. “We're the VC part of UCaaS, and we offer something many don't realize they can have—control.” Unlike bundled video options from larger UCaaS platforms, Oculum's offering is on-network—it runs on the provider's own infrastructure, whether on-prem or in the cloud. That means providers keep their branding, their customers, and most critically, their margin. Bingham pointed to examples of providers locked into offerings from major switch manufacturers, often deploying Teams integration as a loss leader just to drive monthly recurring revenue. “You're giving your brand to Microsoft, and your customers to your competition,” said Bingham. “That might bring in revenue, but you're not making margin—and you're not protecting your customer base.” The opportunity is especially significant as more service providers find themselves searching for UCaaS alternatives in the wake of product and ownership shifts among major platforms. “Even providers at scale often don't realize they can round out their UCaaS stack with best-in-class, standalone components,” said Bingham. “Video is a key differentiator—and it can increase ARPU by 30% or more.” Oculum offers a fully branded, turnkey video conferencing solution with deep post-sale support, including dedicated project managers for technical, marketing, and business development assistance. “This isn't a vendor relationship,” said Bingham. “It's a partnership. That's why we're here in person. You can't build that by email.” Learn more at: www.oculumvc.com

Watch on YouTube.In this episode of The Big UC News Show on UC Today, host David Dungay and co-host Kieran Devlin bring together an all-star panel of experts: Zeus Kerravala, Irwin Lazar, Melody Brue, Evan Kirstel, and Craig Durr. They break down the biggest developments in UC and collaboration—from Google's jaw-dropping AI showcase from Google Next and Canva's surprising push into productivity, to Microsoft Copilot's evolution and the massive impact of U.S. tech tariffs. If you're in the UC space or simply trying to keep up with where work tech is headed, this is the must-watch conversation.Our expert panel shares sharp insights, strong opinions, and some healthy skepticism on:Google's AI OverdriveFrom turning the Wizard of Oz into a Sphere-worthy immersive experience to embedding Gemini into chat, Docs, and Sheets—Google's enterprise AI play is bold, but will it stick?Canva's Quiet DisruptionWith new AI tools like MagicCharts and Canva Code, the design platform is now elbowing its way into the productivity suite arms race—complete with integrations into Teams and Slack.Microsoft Copilot's VisionScreen-reading, task-completing, memory-enabled Copilot is here. Useful or creepy? Our panel weighs in on its bold new direction.Tariff TurbulenceLogitech pulls back guidance, and vendors brace for pricing chaos as 100–150% tariffs loom. Will innovation and supply chains survive the hit?Plus, hear about Enterprise Connect's big move to Vegas, whether it's still got its mojo, and which show is stealing its thunder.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

Tom Arbuthnot speaks with Adam Holtby, a Principal Analyst at Omdia, about the evolving landscape of Teams Phone Mobile, mobile UCaaS integration and its strategic impact on organizations.Discussion Points:Challenges: Tom and Adam discuss the slow adoption of mobile UCaaS, highlighting the need for better integration between cellular networks and collaboration tools like Microsoft Teams and Cisco WebExOpportunity: The opportunity for telcos to become key integrators of advanced communication solutions, enhancing their business value.Strategic Benefits for Enterprises: A centralized approach to managing mobile and fixed collaboration tools can significantly reduce costs and improve operational efficiency for multinational companiesSecurity and Compliance: Benefits for regulated industries like financial services, where secure and compliant communication is essential.Thanks to Ribbon, this episode's sponsor, for their continued support and for helping to make content like this possible

Viirtue Streamlines Onboarding with 80% Success Rate, Elevates Partner Experience, “Partners can validate configurations in real-time. They don't need to submit tickets to figure out if it's working.” “We have achieved an 80% success rate by combining self-service tools with white-glove guidance. It's about equipping partners to succeed from day one.” That's how Tim Miller, Senior Vice President of Client Success at Viirtue, opened a special online podcast with Technology Reseller News. Miller was joined by Dan Rosenrauch and Justin Baker to walk through the company's proven onboarding process for partners entering Viirtue's white-label UCaaS program. The session provided a rare behind-the-scenes look at how Viirtue approaches onboarding—beginning with a dedicated project manager and a welcome call, then progressing through a proprietary real-time branding and setup portal. “We built our own system for SMTP, DNS, and branding setup to eliminate friction,” said Miller. “Partners can validate configurations in real-time. They don't need to submit tickets to figure out if it's working.” The process doesn't stop with setup. Viirtue pairs each new partner with an onboarding concierge—Julie—who guides the partner for up to 45 days. From porting numbers to building quotes and billing clients, she ensures that partners aren't just technically ready—they're business-ready. “We're proud that our partners don't feel lost,” added Rosenrauch. “This is an industry with a lot of complexity. Our job is to reduce that complexity with real-world support and step-by-step tools.” Viirtue's learning platform has been fully revamped to streamline education from 8–12 hours down to about 4–5 hours. Final assignments ensure partners can demonstrate core competencies before fully going live. From there, partners gain access to a thriving Slack community—a live knowledge base where white-label providers help each other troubleshoot issues like doorbell integrations or remote installations in unconventional environments. “It's a place where partners share practical wisdom,” said Miller. Viirtue also stands apart in its commitment to transparency, having pioneered a public status page among white-label carriers. “We don't hide disruptions behind a login,” noted Rosenrauch. “Our partners need to be in the loop, and we make sure they are.” The company's emphasis on transparency, structure, and personalization culminates in what it believes to be the industry's best onboarding process—with an 80% completion rate, compared to an industry average closer to 50–60%. For those ready to resell UCaaS with confidence, Viirtue's onboarding isn't just a checklist—it's a launchpad. Learn more at viirtue.com (spelled with two i's).

“None of it matters if it doesn't work.” That's how Ryan Henley, Chief Revenue Officer at NUSO, summed up the company's approach to cloud communications and business continuity in a fast-moving conversation recorded live at Enterprise Connect 2025. NUSO came to the show with a clear message: in the race to innovate with UCaaS, CCaaS, and AI-powered solutions, resilience still matters—especially for critical industries where inbound call delivery can't afford to fail. Redundancy Built In At the heart of NUSO's exhibit was NUSOflex, a unique feature embedded across all of the provider's services. Henley described it as the only inbound redundancy solution of its kind in the U.S., designed to give businesses—especially contact centers, hospitals, and emergency service providers—true failover capability. “If you count on calls coming into your contact center or healthcare facility, we're one of the only providers in the U.S. that can offer that kind of inbound redundancy,” said Henley. As a network owner and operator in the U.S., U.K., and abroad, NUSO has the rare ability to act directly—without waiting on a chain of upstream vendors. “We can fix the problem ourselves. In many cases, we fix it before the customer even knows it happened.” AI in Action, Not Just in Concept While AI was a dominant theme on the show floor, Henley emphasized that NUSO isn't just talking about AI—they're using it. The company applies machine learning to monitor traffic across rate centers, proactively rerouting calls in as little as 120 seconds when patterns signal trouble. “This is an application of AI in real life,” said Henley. “We've been doing this for a year already—solving real problems using machine learning.” The same tools are used to resolve porting issues, automatically shifting numbers when providers fail to update databases correctly—yet another layer of proactive control that resonated with show attendees. Built for the Channel Henley was clear: NUSO is a partner-first company. With a 100% indirect model, the company actively works with partners across the globe to bring resilient, full-stack solutions to enterprise customers. “It's absolutely an opportunity to come partner with NUSO,” Henley said. “We welcome it.” With offerings that include UCaaS, CCaaS (both light and full omnichannel), compliance recording, and more, NUSO is positioning itself not only as a platform provider—but as a continuity partner in a market where service uptime is everything. Learn More Explore NUSOflex and the NUSO platform at nuso.cloud.

In this exclusive interview, David Dungay, Editor in Chief of UC Today sits down with Mark Sher, SVP of Product Marketing at Intermedia, for a deep dive into the rapidly evolving service provider space.As AI and platform migration collide with legacy infrastructure, Mark lays out what's really at stake for providers—and how Intermedia is uniquely positioned to help them future-proof their offerings. If you're in the business of connectivity, this conversation could reshape your roadmap. The game has changed. Service providers are caught in the middle of two seismic shifts: the AI revolution and the sunset of traditional platforms. But is the urgency really being felt?In this straight-talking session, Mark Sher breaks down the decisions providers must make now—or risk falling behind.Key topics include:Why AI is becoming the new battleground—and legacy systems just won't cut itHow Intermedia is helping service providers shift from CAPEX-heavy models to agile OPEX frameworksWhat it *really* takes to compete with hyperscalers by building value-added, trusted servicesHow Intermedia empowers partners with go-to-market tools, white-labeled campaigns, and AI-powered solutions that are ready to launch

“We've built something we're really proud of—and we'd love the opportunity to meet you,” says Charlene Hutchison of Viirtue (with two I's), in this exclusive Technology Reseller News interview recorded live at Channel Partners 2025. Viirtue, a white-label VoIP and UCaaS provider serving hundreds of partners nationwide, continues its rapid growth trajectory by investing in what matters most: community, enablement, and automation. Hutchison shares how Viirtue's unique approach to onboarding—featuring a self-paced, concierge-supported process that gets partners to market in as little as two weeks—has contributed to the company's 80% completion rate, well above the industry average. At the heart of Viirtue's strategy is a strong emphasis on community and partner experience. With hands-on client success teams, on-demand training, and an active peer-support Slack channel, Viirtue is empowering partners not just to get started—but to scale. Looking Ahead: Nashville Connect and Hierarchical Billing Viirtue will host its third annual Nashville Connect partner conference in October 2025. The event invites both existing and prospective partners for hands-on education, roadmap reveals, networking, and collaboration with key vendors. “It's all about putting our partners in the best position to succeed,” says Hutchison. In addition, Viirtue is preparing to launch hierarchical billing within its proprietary quote-to-cash platform, Vibe. This new feature allows partners to create parent-child billing structures for multi-location customers—streamlining account management while maintaining white-label flexibility. A Clear Message for MSPs As the company looks toward the remainder of 2025, Viirtue's message to the channel is clear: whether you're launching a VoIP business or looking to diversify your services, Viirtue offers a modern, intuitive, and partner-first platform backed by a passionate team. To learn more, visit www.viirtue.com (that's Viirtue with two I's), or reach out via sales@viirtue.com.

The Platform That Isn't Just a Platform: Intermedia's 360° Formula for Service Provider Growth, AI is setting new standards for CX, and Microsoft Teams is everywhere—but few SPs are monetizing it effectively “You don't need to rip and replace. You don't need to lock in. You just need a partner who's truly in it with you,” says Patrick Sheehan, Vice President of Channel Development, Intermedia. As the channel moves into the heart of 2025, service providers are at a crossroads. Legacy platforms are draining resources, AI is setting new standards for CX, and Microsoft Teams is everywhere—but few SPs are monetizing it effectively. In a recent Technology Reseller News podcast, we sat down with Patrick Sheehan of Intermedia to learn how the company's 360-degree approach is helping partners solve those challenges without heavy upfront investments, long-term contracts, or technical headaches. “You don't need to rip and replace. You don't need to lock in. You just need a partner who's truly in it with you.” — Patrick Sheehan, Vice President of Channel Development, Intermedia What's Holding Service Providers Back? Sheehan doesn't mince words: today's service providers are seeing churn rise, ARPU fall, and win rates slide. It's not just voice—customers want integrated, AI-enhanced UCaaS and CCaaS, not siloed tools. Add in the need to market more effectively in a crowded space and support aging platforms, and many providers are facing a serious growth headwind. “If your platform isn't innovating fast enough to meet customer expectations—especially with AI and Teams—you're going to feel it in churn and margins,” said Sheehan. Intermedia: A Partner-First Playbook Intermedia has built its model around partner success—not vendor lock-in. That starts with a month-to-month, no-minimum-commitment agreement, enabling providers to enter the UCaaS and CCaaS space without sacrificing their brand, their network, or their business model. “Almost 95% of our business goes through partners. We're not here to compete—we're here to help them win,” adds  Sheehan. Service providers can white label Intermedia's platform, maintain their own PSTN footprint, or leverage Intermedia's national network. The tech stack—including UCaaS, CCaaS, a new Teams integration, and an AI-ready data lake—is 100% owned and operated by Intermedia. That translates into true speed-to-market and scalability. Fast Start, Full Support Launching with Intermedia doesn't take a year—or even months. With dedicated onboarding teams, SPs can be deploying customers within weeks. Intermedia supplies pre-configured plug-and-play phones, operational support, and guided productization. The result? Minimal friction, maximum velocity. The Industry's First Teams Integration—Built for SPs One standout development is Intermedia's embedded Microsoft Teams integration, which lets SPs offer a fully monetizable, branded Teams experience—a key differentiator in the increasingly Teams-centric workplace. “It's more profitable and more compelling than other options. And if you want, you can even source Microsoft licenses directly through us,” Sheehan explained. Marketing, Migration & Margin Intermedia supports partners with: Channel marketing experts who build and execute campaigns Sales engineers who assist in complex deal cycles Migration support to minimize churn and retire legacy platforms 5x9s SLAs and J.D. Power-certified technical support It's all part of what Sheehan calls the “360-degree approach to service provider success.” No single vendor in the UCaaS/CCaaS space offers this combination of product flexibility, technical enablement, and go-to-market support—all aligned around one goal: partner revenue growth. Ready to Kick the Tires? For SPs exploring new growth paths, Sheehan has a simple message: “You don't need to spend a year and a million dollars to launch something new. You can get started today.

In this exclusive UC Today interview, David Dungay sits down with Mike Promotico, CEO of ProTelesis, to discuss the company's game-changing partnership with Intermedia.With a strong white-label strategy and a deep focus on Microsoft Teams integrations, ProTelesis is revolutionizing how businesses adopt cloud-based CX, AI-driven collaboration, and secure archiving. If you're looking for insights into real-world Teams success stories, AI adoption, and the power of white-labeling—this is a must-watch!Microsoft Teams is everywhere—but how do businesses fully capitalize on it without losing their customer relationships? ProTelesis and Intermedia have cracked the code by leveraging white-label solutions, seamless Teams integrations, and cost-saving AI-powered tools. In this episode, we discuss:White-Labeling for Success: Why ProTelesis chose Intermedia to retain full control over customer relationshipsMicrosoft Teams Integrations: How their approach supports E3/E5 licenses, CRM platforms (Salesforce, ServiceNow, Zendesk), and custom vertical solutionsAI & Automation in Cloud Communication: The role of AI-powered tools in call recording, archiving, and contact center efficiencyCustomer Retention & Expansion Strategies: How ProTelesis is keeping clients engaged while acquiring new ones through tech-driven solutions

"We used to care about the conversation only from the moment it started until it ended. Now we care about what happens after." That key quote from Jeff Pulver, telecom pioneer and the driving force behind the Pulver Order that helped make VoIP a legitimate telecom service, sums up a new era in enterprise communications. Speaking alongside leading industry analyst Jon Arnold, Pulver and Arnold joined Doug Green, Publisher of Technology Reseller News, for a wide-ranging closing podcast at Enterprise Connect 2025. Looking back over 25+ years of Enterprise Connect—from the PBX shows in Washington, D.C., to the Swan and Dolphin, and now the Gaylord and Las Vegas—the two industry veterans observed how much has changed. From Nortel to Microsoft, from hardware to the cloud, and now into the AI era, the show and the industry have constantly evolved. Arnold noted the shift in enterprise communications from dedicated telecom departments to outsourced IT and cloud-first strategies. Pulver recalled the days when maintaining uptime on voice trading systems was a mission-critical function for financial firms. Today, the challenge is managing and extracting value from the metadata of conversations. Pulver introduced listeners to the vCon, a new standard that captures the essence of a conversation—voice, text, and data—for post-call analytics, memory, and trust-building. "Living in a world where you can now leverage the metadata associated with the conversation and monetize that... that's the future," he said. Learn more about the Pulver Order and Jeff's legacy in VoIP here: Celebrating 20 Years of Innovation. AI, metadata, and automation were key themes. Arnold explained that while UCaaS providers have solved voice and video delivery, the next frontier is capturing insights from those communications to improve workflows and build knowledge across the organization. Pulver added that many chatbots today suffer from "amnesia" – they can't remember previous interactions. The vCon standard aims to solve that, along with related standards like SKIT, which help verify the authenticity of data. Trust and memory, said Pulver, are the building blocks of AI in communications. And while these technologies are just gaining traction, he predicted that by 2027-2030, they will redefine how businesses communicate, collaborate, and operate. Pulver emphasized the importance of building opt-in consent and compliance into communications. Recording calls without proper consent, especially in California or the EU, could pose legal risks, and new protocols are being designed to address that. Looking ahead, Arnold cautioned that companies that fail to invest in R&D during this critical AI transition risk falling behind. While current products are still maturing, the groundwork for the next generation of communications is being laid today. Enterprise Connect 2025 may have wrapped, but the conversation is far from over. As Pulver put it, "This is where the future happens." Stay tuned for more updates from Enterprise Connect 2025 at Technology Reseller News.

Channel Partners Conference & Expo 2025 | Las Vegas "Be the trusted business advisor." That's the message from Ryan Henley, Chief Revenue Officer at NUSO, who joined Technology Reseller News publisher Doug Green live on the opening day of the Channel Partners 2025 expo. For years, Henley noted, MSPs have been encouraged to be “trusted technology advisors.” But at this year's show, NUSO is pushing for a shift—one that positions channel partners not just as tech experts, but as core strategic partners who help customers grow and protect their businesses. “It's not about selling software—it's about elevating the business,” said Henley. “Whether it's customer experience or compliance, we can help our partners deliver real business outcomes.” Helping MSPs Go Beyond the Stack NUSO offers a fully integrated service platform that includes: Omnichannel contact center solutions for both enterprise and informal CX environments Compliance tools to support HIPAA, PCI, and GDPR requirements A UCaaS foundation powered by NUSO's own telephony network What sets NUSO apart is ownership. All platform elements are built and operated in-house, offering MSPs a single partner with end-to-end accountability. “You've got one throat to choke, or one back to pat,” Henley quipped. “It simplifies support and strengthens the value MSPs can offer.” A Channel-Only Strategy As a 100% channel-focused company, NUSO is using its presence at Channel Partners to reinforce its commitment to resellers and service providers across North America and beyond. “We're here to help partners break out of the technology-only mindset,” said Henley. “By enabling them to deliver customer experience, compliance, and communications—under one roof—we're helping them transform into true business advisors.” Henley sees this evolution as essential in a changing market. “When you focus on the success of others, everyone wins,” he said. To learn more, visit nuso.cloud or stop by their booth if you're attending Channel Partners this week. Listen to the full podcast at TelecomReseller.com or on your favorite platform.

Watch on YouTube.Join David Dungay and co-host Tom Arbuthnot as they welcome a power-packed panel of Microsoft Teams experts—Josh Blalock, Graham Walsh, Ryan Herbst, and Kevin Kieller—for April's can't-miss Teams Monthly Update. From AI agents that think for you to game-changing integrations, this episode dives deep into the updates reshaping the Microsoft Teams ecosystem.April's edition of Microsoft Teams Monthly is a whirlwind of Copilot agents, smarter rooms, and surprise integrations. Whether you're an IT pro, end user, or Teams nerd (no judgment here), you'll want to catch every minute of this one.Copilot Agent UpgradesNew “Researcher” and “Analyst” agents offer powerful multi-step reasoning for enterprise-grade insights.Interpreter Agent enters public preview with real-time voice translation in multiple languagesFacilitator Agent helps meetings stay on track with nudges, time checks, and agenda promptsTeams Phone + DynamicsMicrosoft debuts Teams Phone Extensibility for tighter contact center integrationsMajor ISVs jump on board—lowering costs, boosting flexibilityDevices, Devices, DevicesCisco brings Apple AirPlay to Teams RoomsPTZ camera controls come to Android MTRsYealink, Jabra, and others push M-DEP devices into general availabilityShure gets Teams Room kits officially certifiedFiles Tab Gets SmarterNew “Shared” tab consolidates links, OneDrive, and SharePoint files—finally solving Teams file chaosPlus: Event previews, live commentary, and a few laughs along the way.Connect with our hosts David Dungay and Tom Arbuthnot on socials here:David DungayLinkedInTwitterTom ArbuthnotLinkedInTwitterThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

In this exclusive interview, Rob Scott, Publisher, UC Today sits down with Garth Landers, Director of Global Product Marketing at Theta Lake, to break down the compliance challenges and opportunities for organizations using Zoom's ecosystem—including Zoom Meetings, Zoom Phone, Workvivo, and AI-powered collaboration tools.With AI-driven productivity tools like Zoom AI Companion rapidly transforming workplace communication, compliance leaders must adapt to ensure governance, security, and regulatory alignment.Key discussion points:The biggest compliance risks in Zoom's ecosystem todayHow AI-generated content (including AI Companion) impacts complianceWorkvivo's compliance implications for social-style enterprise engagementReal-world examples of how Theta Lake prevents compliance disastersThe regulatory crackdown on AI, digital communications, and what's at stakeRed flags that should make every CIO, IT leader, and compliance officer rethink their Zoom governance strategyTheta Lake is the compliance powerhouse behind Zoom's Compliance Manager (ZCM), ensuring enterprises can fully embrace Zoom's innovation while meeting the strictest security and regulatory requirements.

Podcast with Steve Forcum, Chief Evangelist, SIPPIO At Channel Partners 2025, Doug Green, publisher of Technology Reseller News, sat down with Steve Forcum, Chief Evangelist at SIPPIO, to discuss how the company is helping partners tap into new growth by simplifying and accelerating calling services within Microsoft Teams, Zoom, and soon Cisco Webex. “We make it fast, easy, and flexible for partners to offer calling, messaging, fax, and more to customers already using the platforms they love,” said Forcum. “We're not competing with Microsoft or Zoom—we're the cheese on their hamburger.” SIPPIO is a 100% channel-only voice enablement platform. Built natively on Microsoft Azure, the company supports both enterprise-scale deployments and small business use cases with equal efficiency. Forcum emphasized that this scale-down capability enables partners to profitably serve customers with as few as one user, while maintaining high margins and a simplified service model. Turning a Saturated Market into New Opportunity Forcum challenged the prevailing industry assumption that the UCaaS market has gone cold: “It's not that the market is saturated. It's that the opportunity has shifted. Instead of trying to replace what a customer already uses, help them make it better.” SIPPIO's platform lets partners add functionality to Microsoft Teams or Zoom—such as voice, SMS, fax, and contact center integrations—without requiring disruptive infrastructure overhauls. This “additive” model not only shortens the sales cycle, it opens up entirely new revenue channels inside existing customer relationships. Fast, Automated, Profitable One of the differentiators SIPPIO brings to partners is a user experience designed for speed and simplicity. “You can spin up a trial or provision new numbers in minutes. It's faster than signing up for Netflix,” said Forcum. The platform features a modern shopping experience, full automation for service activation, and a new suite of calling plans (Connect Basic, Connect, and Connect Pro) designed to increase partner profitability and customer value. Marketing, MDF & More In addition to product innovation, SIPPIO offers deep go-to-market support, including: Pre-built demand generation kits Verticalized marketing assets Co-branded content and campaign support A new MDF program to fund partner-led pipeline creation “We're not just a product and margin company,” said Forcum. “We co-invest with partners to grow their business.” Serving Carriers and Global Providers SIPPIO's composable architecture also appeals to service providers and carriers, offering modular automation layers that sit atop existing SBC infrastructure from vendors like AudioCodes, Oracle, and Ribbon. The result: a faster path to scaling Operator Connect or similar programs—without costly rip-and-replace strategies. To learn more, visit sippio.io

Channel Partners 2025 | By Doug Green “Channel Partners is my favorite week of the year,” said Michael Day, Head of Channel for GoTo, kicking off our conversation at one of the telecom industry's most energized events. “I always call this the Super Bowl for the channel.” And this year, GoTo came ready to play. GoTo, known for its legacy brands like LogMeIn and products such as Rescue and Grasshopper, made waves at Channel Partners with a suite of AI-powered solutions aimed squarely at solving one of the most pressing problems in customer experience: making customers feel seen, known, and understood—without losing the human touch. AI for Auto Dealers, Built to Scale While GoTo is a horizontal platform serving sectors from healthcare to education, Day spotlighted GoTo's deep investment in the automotive vertical, where the company now powers what may be the largest installed base of unified communications and contact center technology for dealerships. “The recent enhancements to our automotive platform allow dealers to do more than just answer calls,” said Day. “They now have tools to delight customers—whether they're buying a car, getting service, or just dreaming about their next road trip.” By integrating GoTo's UCaaS and CCaaS tools into mission-critical dealership systems, auto retailers can recognize a customer by name, know their purchase history, and respond through the customer's preferred channel—be it phone, web, or social media. Meet the AI Receptionist At the heart of this rollout is GoTo's new AI Receptionist, currently available in five languages and expanding fast. Unlike traditional IVR systems, the AI Receptionist understands natural language, detects sentiment, and knows when to bring in a human. It doesn't just route calls—it enhances the employee experience by freeing up staff to focus on more complex tasks, while maintaining a high level of customer care. “AI won't replace humans,” Day emphasized. “But it will make them more effective.” Internal Proof, Real-World Confidence GoTo has already road-tested this tech on its own platform. With over 100,000 Grasshopper users—mostly solo entrepreneurs or small businesses—GoTo used its AI stack to resolve 30% of support calls without human intervention. The remaining 70%? Reserved for the nuanced, high-touch conversations AI isn't meant to handle. “That's why we're confident,” said Day. “This isn't a roadmap product. It's live. It's working. And it's already winning business—right here on the show floor.” MSPs, LogMeIn, and the Power of GoPilot The momentum isn't limited to voice. GoTo's MSP-focused tools, still branded under the trusted LogMeIn name, now feature GoPilot, an AI engine embedded in RMM and remote support tools. It enables faster scripting, real-time language translation, and seamless issue resolution—breaking down communication barriers across global IT environments. “MSPs love these tools,” Day said. “They're seeing what AI can do for support, and they're turning that into value for their customers.” One Brand, Many Strengths While the LogMeIn name still resonates in IT circles, Day made clear that all of this innovation rolls up under one umbrella: GoTo. Whether it's UC, contact center, or IT management, GoTo's channel-first strategy is designed to empower partners with tools that are ready to sell, support, and scale—today. Learn more at GoTo.com.  

At Channel Partners 2025, Robert Serretti shares how immersive collaboration spaces drive stickier solutions for partners “We really see the channel as the best way to go to market. Once partners experience the platform, the ideas start to pop.” Robert Serretti, CTO, TeleSpeak LAS VEGAS, NV – Channel Partners Conference 2025 – As hybrid work becomes the norm, collaboration tools are evolving to meet the moment. One company embracing this shift with immersive technology is TeleSpeak, a software development firm that offers Office Anywhere, a virtual, persistent workspace designed to replicate the energy and spontaneity of a physical office environment—without the commute. Robert Serretti, TeleSpeak's CTO, joined Technology Reseller News to explain how Office Anywhere is redefining what it means to "show up" to work in a hybrid world. From Zoom Fatigue to Persistent Presence Office Anywhere isn't just another video conferencing app. Instead, it creates a visually immersive digital office, complete with rooms, desks, doors to knock on, and the feeling that colleagues are just down the hall. “If you're in the office and your co-worker's door is open, you pop in. If it's closed, you knock. We replicate that virtually,” said Serretti. “It combats the isolation many remote workers feel and fosters real connection.” The platform integrates seamlessly with Zoom, Microsoft Teams, Google Meet, AWS Chime, and leading CCaaS and UCaaS systems, including Salesforce, Genesys, HubSpot, and others. Designed for Contact Centers, Classrooms, and Creatives Office Anywhere offers vertical-specific spaces: Contact Centers with call flows and integrations Virtual Classrooms for education providers Custom Spaces, from corporate HQs to Millennial Falcon-themed hubs Built-in assets like SIP phones and CRM dashboards allow users to work inside familiar systems—just within an immersive, collaborative space. A Sticky, Monetizable Opportunity for Channel Partners TeleSpeak is channel-first. For MSPs, agents, and solution providers, the platform offers: 25% recurring commission Free use of the platform for partner orgs Custom-branded, immersive demo environments Flexible price points for SMB, mid-market, and enterprise Pricing starts at $95/month for up to 10 users, scaling to custom deployments for large teams. “It's sticky,” Serretti emphasized. “Because it layers on top of existing platforms—CCaaS, VoIP, CRM—it enhances what partners already sell.” TeleSpeak is actively onboarding new partners. Visit telespeak.net to see a live demo and explore the platform. Interested partners can contact Robert Serretti directly at roberts@telespeak.net. As Serretti noted, “Once people use it, they start to see the possibilities.”  

In a special Technology Reseller News podcast recorded at Channel Partners Conference & Expo 2025, Crexendo executives Jon Brinton, Chief Operating Officer, and Doug Gaylor, President and Chief Operating Officer, announced that the company has surpassed six million users on its NetSapiens® platform—a milestone achieved primarily through its rapidly growing base of channel partners and licensees. “This is a significant accomplishment for us,” said Gaylor. “We've tripled the number of users in just three and a half years. That growth is organic, partner-led, and backed by a solid financial foundation.” Crexendo, a NASDAQ-listed company, also recently announced record annual revenue and net income, reporting 14% year-over-year organic growth and six consecutive quarters of GAAP profitability. “No one else in the space can match those metrics,” Gaylor added. Brinton highlighted that more than 235 licensees now power their UCaaS and CCaaS offerings using the NetSapiens platform, with 17 new licensees added in the past year—10 of which migrated from major competitors including Cisco and Microsoft. The NetSapiens model, known for its “Seconds, Not Seats” concurrent usage pricing, is credited with helping partners maintain industry-leading margins and deploy with unmatched flexibility—either on-premise or hosted in the cloud via Crexendo's OCI infrastructure. Brinton emphasized the ecosystem around the platform. “We now have over 100 developers actively building solutions for our marketplace. Many of those are AI-driven—already available today, not years away,” he said. Crexendo partners are leveraging real-time AI features like voice studio tools, sentiment analysis, call transcription and summarization, and AI-enhanced video and contact center applications. Gaylor and Brinton also pointed to the strength of the Crexendo community as a key growth driver. “Our partners grow at twice the market rate,” said Brinton. “They share best practices, support each other, and many are on this show floor offering competitive solutions powered by NetSapiens—under their own brand.” As the company celebrates six million users, Gaylor noted that Crexendo is on pace to reach seven million before year-end. Read the Press Release. To learn more, visit www.crexendo.com or follow the company on LinkedIn, Instagram, and Facebook. #Crexendo #NetSapiens #UCaaS #CCaaS #ChannelPartners2025 #AIinUC #UnifiedCommunications #PartnerFirst #TechnologyResellerNews  

Podcast with Vincent Gianfrancesco, Channel Manager, Snom "Our job is to walk hand-in-hand with partners. We'll support you in customer meetings, train your teams, and serve as an extension of your business." – Vincent Gianfrancesco, Channel Manager, Snom March 2025 – At Enterprise Connect 2025, Vincent Gianfrancesco, Channel Manager at Snom, sat down with Doug Green, publisher of Technology Reseller News, to discuss Snom's unwavering commitment to its partners and the innovative solutions driving their success. A Partner-First Philosophy Snom, known for its precision-engineered German-designed VoIP hardware, is part of the VTech family of brands. Within this group, Snom serves as the business communications solutions arm—supporting UCaaS providers, hosted voice companies, and service providers across North America and beyond. “We believe that through the channel, we can really start to penetrate not only the global market but specifically here in the Americas,” Gianfrancesco said. Backing Partners Every Step of the Way Snom goes beyond delivering reliable hardware—it builds long-term partnerships. The company offers: U.S.-based channel managers Onsite and remote sales support Partner training and enablement Live support and zero-hassle product replacement With a three-year advanced replacement warranty and fully stocked U.S. warehouses, Snom ensures partners and their customers experience minimal downtime and maximum satisfaction. “We stock everything within our U.S. warehouses, also with our partner distributors,” Gianfrancesco emphasized. Purpose-Built Devices for Business Snom's product line includes IP phones, DECT mobility solutions, conference phones, and headsets—all tailored for reliability and real-world conditions: D7xx Series – Next Gen: Wideband HD audio, Bluetooth support, and sleek design make these IP phones ideal for SMBs and enterprise offices. Explore M500 Pro DECT Series: Built for mobility, this series supports rugged, antimicrobial handsets ideal for hospitals, auto shops, and warehouses. Explore C520 Conference Phone: Engineered for group collaboration with high-fidelity audio and wireless expansion mics. Explore Supporting Innovation and Industry Trends From supporting AI-driven solutions like Jeff Pulver's vCons to exploring new use cases in healthcare and hospitality, Snom continues to adapt its hardware for a rapidly changing UCaaS landscape. “We're trying to be nimble—integrating with disruptive technologies like AI, contact center platforms, and vCons so we can support our partners wherever the market is going,” said Gianfrancesco. Learn More Visit snomamericas.com to explore Snom's full product line, find your regional channel manager, or start a new partnership.

SkySwitch, the leading next-generation white-label UCaaS provider, announced today that it has launched a new option within their existing partner program, the Foundations program. The Foundations program offers all the benefits of its Wholesale program—a rock-solid UCaaS platform and technology with a wide range of features, backed by a team of experts, all delivered under the partners' brand—and additionally provides back-office support. See the podcast below. With the Foundations program, SkySwitch handles all the billing, taxation, and regulatory work while keeping the partner's brand front and center. By taking on the back-office tasks, it allows partners to focus on growing their brand and delivering communication solutions to their customers. The existing Wholesale program is still available for partners who have the resources and processes in place to manage the back-office billing, taxation, and regulatory tasks. Now partners have the option to choose the program that best suits their needs. “As a white-label provider, SkySwitch invests heavily in our partners' success. This goes beyond the product itself, and that's what the Foundations program is all about,” said David Hardy, General Manager of SkySwitch. “Not every partner has the desire, or bandwidth to manage these critical back-office and go-to-market functions. Having the option to outsource all that to the same partner that provides the underlying UCaaS technology can be a game-changer.” For more information about our new SkySwitch Foundations Partner Program, visit us at the Channel Partners Conference this week March 25-26 in Meeting Room 18 outside of the Expo Hall floor. ABOUT SKYSWITCH SkySwitch is the leading US-based white-label Unified Communications-as-a-Service (UCaaS) provider offering MSPs, VARs, telecom agents, interconnect ISPs, and WISPs, a cloud-based voice platform to brand as their own. With a thorough on-boarding process, we educate you on everything you need to know to start selling the most in-demand solution for a hybrid workforce. SkySwitch is a BCM One company.

Enterprise Connect Podcast | Technology Reseller News “You don't have to be a voice expert anymore — we've made UCaaS and CPaaS accessible for developers.” – Jim DeWald, CRO, White Label Communications In a space where voice integration can be daunting, White Label Communications is changing the narrative — offering enterprises, SaaS providers, and ISVs a new way to bring UCaaS and CPaaS capabilities into their applications without deep telephony expertise. At Enterprise Connect 2025, White Label CRO Jim DeWald and Head of Partnerships Zachary Konopka joined Technology Reseller News publisher Doug Green to share how their company is evolving its long-standing white-label platform to support enterprise-grade, developer-friendly integrations. From Turnkey UCaaS to DIY Integration Traditionally known for enabling MSPs and resellers to offer UCaaS under their own brand, White Label Communications has now exposed the full range of its UCaaS and messaging capabilities via API and webhooks. This move empowers developers and enterprise teams to embed voice, messaging, and multichannel communication directly into their own applications — creating personalized workflows and enhancing customer engagement. “We used to deliver a turnkey UCaaS business in a box,” said DeWald. “Now, we're offering a DIY model where enterprises can build their own integrations — with our platform as the foundation.” Why CPaaS Matters More Than Ever CPaaS (Communications Platform as a Service) is no longer optional — it's the backbone of how businesses engage customers. From appointment reminders and one-time passcodes to SMS billing alerts and chatbot interactions, CPaaS enables businesses to meet users on the channels they prefer. “Whether it's voice, text, email, or chat — we give organizations a single API that connects them to 8 or 9 channels,” said Konopka. “And with automatic failover, your message still gets through, whether the end-user is on RCS, SMS, or even email.” Bringing Enterprise-Grade Capabilities to the Channel While White Label doesn't sell directly to end users, its platform enables service providers to deliver modern, integrated communication services to enterprises — often with development times measured in days, not months. “Our clients know their end customers better than anyone,” noted DeWald. “We just give them the tools to make their offerings more sticky, more valuable, and more resilient.” From UCaaS to CPaaS and Beyond With an emphasis on modularity, ease of use, and integration speed, White Label's platform lowers the barrier to entry for voice and messaging development. Whether it's a self-storage company enabling SMS billing, or a SaaS platform adding omnichannel support, the company's white-label model lets partners maintain their brand while delivering high-impact communication features. Learn more at www.whitelabelcom.com. White Label Communications will also be attending Channel Partners in Las Vegas.  

At Enterprise Connect 2025, John Tucker, VP of Product at Intermedia, shared how the company is strengthening its AI, UCaaS, and CCaaS capabilities while deepening its commitment to partners in the MSP and service provider space. Intermedia recently announced intelligent archiving integration for Microsoft Teams, addressing a key challenge for businesses—siloed data across UC, CC, and M365 email. By unifying communications records into a single platform, Intermedia enhances compliance and enables AI-powered insights for more effective business decision-making. With 95% of its business driven by partners, Intermedia continues to refine its white-label UCaaS and CCaaS solutions. The Intermedia Ascend program, now supporting 50+ service providers, allows CSPs to integrate their own network and PSTN assets while delivering a competitive cloud communications offering. AI was a central theme at Enterprise Connect, and Tucker emphasized the importance of moving beyond AI hype to create real business impact. Intermedia's AI capabilities focus on: Actionable insights from integrated UC, CC, and email data AI-powered compliance and security features Sales enablement and training to help partners compete more effectively Intermedia will continue engaging with partners at Channel Partners in Las Vegas next week and Cloud Connections in St. Petersburg in April. For more information, visit www.intermedia.com.

About Myron Wallace:Myron Wallace, the fractional Chief Product Officer at White Label Communications, is a visionary technology executive with 20+ years of entrepreneurial expertise. He excels at driving innovation and launching enterprise customer solutions within SaaS, telehealth, and UCaaS. Myron's focus lies in translating ambitious product goals into reality, accelerating time to market, and maximizing customer adoption. He transforms startups and hyper-growth companies by building seamless customer experiences and driving impactful product development. He excels at crafting innovative products to meet the unique needs of the business customer base.Things You'll Learn:White Label Communications simplifies telephony by breaking down features into APIs, enabling easier integration with SaaS solutions. RCS (Rich Communication Services) can significantly improve telehealth by delivering rich, interactive experiences directly within text messages. This eliminates friction for patients and provides a more seamless engagement.The traditional text experience is one-dimensional, while the RCS will provide a multidimensional experience. This will make it easier for patients to get pre-op, post-op, or other needed information.By using RCS for patient education and forms, patients no longer have to go through portals and systems.Many companies exaggerate their AI capabilities. Myron urges caution and emphasizes the importance of focusing on real solutions and tangible benefits.Resources:Connect with and follow Myron Wallace on LinkedIn.Learn more about White Label Communications on their LinkedIn and website.Discover more about Myron on his website.

At Enterprise Connect 2025, John Finch, VP of Product Marketing, Customer Engagement at RingCentral, joined Doug Green, publisher of Technology Reseller News, to discuss RingCentral's latest AI-driven advancements that are reshaping business communications and customer engagement. Introducing AI Receptionist (AIR): The Future of Call Handling The highlight of the day? RingCentral's AI Receptionist (AIR)—an AI-powered virtual assistant designed to handle inbound calls, provide information, and route callers efficiently while delivering a human-like customer experience without requiring a live receptionist. “This is our foray into agentic AI,” said Finch. “It's intuitive, simple to set up, and integrates seamlessly with existing knowledge bases, ensuring businesses can enhance their call-handling capabilities effortlessly.” The Rise of Agentic AI in Business Communications Agentic AI is revolutionizing enterprise communications by eliminating outdated IVR systems and rigid DTMF touch-tone menus. With AI-powered automation, businesses can now facilitate natural, real-time conversations that streamline call handling and reduce customer frustration. RingCX: Expanding AI-Powered Customer Engagement RingCentral's RingCX—its native cloud contact center platform—has grown significantly, now serving 700+ companies. The platform seamlessly integrates UCaaS and CCaaS, enabling cross-team collaboration and improving overall customer experiences. “RingCX is built for simplicity, ease of use, and deep AI integration,” said Finch. “We're automating quality management, improving agent performance, and enhancing customer interactions in ways that traditional systems never could.” Main Stage Presentation & The AI Evolution During Enterprise Connect's main stage keynote, RingCentral's President and COO, Kira Macagon, will discuss how businesses can harness AI-driven insights to capture and leverage every customer interaction, ensuring more effective communication strategies. Three More AI Innovations for Enhanced CX In addition to AI Receptionist (AIR), RingCentral also unveiled: AI Agent Assist: Real-time knowledge retrieval, allowing agents to automatically surface answers from company knowledge bases while handling live customer calls. AI Supervisor Assist: Live call monitoring and sentiment analysis, providing supervisors with real-time alerts to intervene when customer interactions require guidance. AI Interaction Analytics & Predictive CSAT: AI-driven customer satisfaction (CSAT) scoring, ensuring businesses receive continuous customer feedback without relying solely on traditional post-call surveys. RingCentral's AI-Powered Future With RingSense AI at the core of its EX and CX offerings, RingCentral is ensuring that AI-powered innovations enhance unified communications, contact centers, and enterprise collaboration tools. For those attending Enterprise Connect 2025, RingCentral's booth (1000) features live demos of AI-powered solutions. For others, visit RingCentral's website to explore how AI is transforming business communications.    

 In this in-depth UC Today interview, host Kristian McCann sits down with Sam Sabet, Chief Technology Officer at Shure, to explore how Shure is innovating audio technology and shaping the future of communication solutions.Discover how Shure's century-long expertise is driving technological advancements in audio, from professional sound systems to enterprise communication tools. If you're looking for expert insights into audio innovation and technology strategies, this conversation is a must-watch.In this engaging discussion, Shure CTO Sam Sabet shares the company's remarkable journey, technological innovations, and market strategies that have defined its success over 100 years. From customer-centric design to AI-driven enhancements, this interview unpacks key industry trends and challenges in audio technology.Key Topics Discussed:Shure's 100-Year Legacy – How the company has transformed audio technology across industries.Technology Innovation – Insights into Shure's approach to product development and user experience.AI and Future Technologies – How artificial intelligence is shaping Shure's innovation strategy.Hybrid Workspace Solutions – Addressing communication challenges in modern work environments.Global Impact – Shure's presence and influence across 120 countries. 

Watch on YouTube.Welcome to UC Today's Microsoft Teams Monthly Update with David Dungay and Tom Arbuthnot! This month's episode is packed with game-changing updates, and we've got an expert panel to dissect every major development. Joining David are:Tom Arbuthnot – Microsoft Teams & UC expertJosh Blalock – Industry thought leaderSatish Upadhyaya – Microsoft specialistRyan Herbst – UC strategistWhat's on the agenda?Skype is officially dead! What does this mean for enterprises?M-DEP finally goes GA with the first certified device—what's next?Copilot's AI-powered call summaries & Intelligent Recap—are they game-changers?Microsoft's latest Teams admin and CarPlay updates—big wins for IT and mobile users.Skype Bows Out – What's Next?After decades of influence, Microsoft is officially shutting down Skype. But is this a big deal or just a relic of the past?M-DEP Hits the Market!The first-ever M-DEP-certified device is here! The Jabra PanaCast 50 VBS leads the charge in Android-based Teams Rooms, with more devices coming soon.AI Takes Over Teams MeetingsCopilot's AI-powered call summaries and Intelligent Recap for webinars & town halls bring next-level automation to enterprise meetings.New Tools for IT & Mobile UsersTeams Client Health Dashboard for proactive troubleshooting.Direct Routing SIP Call Flow Diagrams now available in Teams Admin Center.Apple CarPlay & Siri Enhancements make it easier to stay connected on the go.Plus: We break down what ChatGPT-4.5 means for Microsoft Copilot and the rise of AI competitors like DeepSeek!Connect with our hosts David Dungay and Tom Arbuthnot on socials here:David DungayLinkedInTwitterTom ArbuthnotLinkedInTwitterThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

In this exclusive UC Today interview, David Dungay sits down with Vivek Kar, Head of Employee Interaction Suite at Tata Communications, to explore the evolution of enterprise collaboration, AI's game-changing role, and the future of global connectivity.With 16 years of industry experience, Vivek has witnessed firsthand the rapid transformation from traditional telephony to AI-powered, cloud-first communication solutions. In this deep dive, he shares insights into Tata Communications' global presence, innovative approach to UCaaS, and how enterprises can leverage AI to enhance collaboration while managing costs effectively.If you're looking for expert insights into the future of workplace collaboration, this is a must-watch!The digital workplace is evolving fast, and Tata Communications is leading the way.In this engaging conversation, Vivek Kar discusses how enterprises can maximize efficiency, reduce costs, and embrace AI-driven collaboration while ensuring global compliance and security.Key Takeaways:AI as the Future of Collaboration – How AI-driven tools like real-time translation, automated meeting summaries, and intelligent assistants are transforming communication.The Power of a Unified Global Experience – Why multinational enterprises need consistent, seamless connectivity across regions.Budget & Technology Balance – How Tata Communications helps businesses maximize ROI on digital transformation projects without overspending.What's Next? – The shift towards integrated CPaaS, UCaaS, and contact center solutions on a single pane of glass.Tata Communications operates in over 190 countries, providing a one-stop-shop for global enterprise communication. Whether you're an IT leader, a CIO, or a UC strategist, this discussion is packed with action...

In this UC Today News Panel, David Dungay and Kieran Devlin are joined by a powerhouse lineup of experts to unpack the latest game-changing shifts in UC and CX. From AWS Chime shutting down to Avaya's strategic pivot, the conversation gets deep into industry consolidation, AI's growing influence, and the future of unified communications.Join Blair Pleasant, Craig Durr, Evan Kirstel, Dominic Black, John Arnold, and Faye Bennett as they explore what these big moves mean for service providers, enterprises, and the UC market at large.Main Description:AWS Chime's Demise & UC ConsolidationIs UC commoditization inevitable? With AWS Chime shutting down, following Verizon BlueJeans and Meta Workplace, what does this mean for Zoom, Teams, and Webex?Avaya's Controversial Contact Center ExitAvaya is cutting support for contact centers with less than 200 seats—but is this a strategic refocus or another sign of decline? Our experts weigh in.RingCentral's AI Play & CX EvolutionWith AI-powered receptionist services and a booming CX portfolio, is RingCentral leading the next wave of UC innovation?MWC, Cavell Summit & Enterprise Connect: What to ExpectThe biggest events in UC, CX, and telecom are around the corner. What will be the key trends and announcements shaping the industry in 2025?Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

"No matter where you start your journey with us, we're here to support you," says Setareh (Seti) Nezami, Vice President of Product and Marketing at Sangoma. In this episode of Technology Reseller News, Seti joins Doug Green to discuss the company's latest innovations, including Sangoma Gen AI and its unique approach to business communications across cloud, hybrid, and on-premise environments. With over 40 years of experience, Sangoma has built a reputation as a flexible and reliable provider, offering enterprise-grade communications solutions at an affordable price. The company serves 2.6 million UCaaS seats across industries like healthcare, education, retail, and government. Key Highlights from the Podcast: Sangoma's Three-Tiered Approach – Businesses can deploy communications solutions via cloud, hybrid, or on-prem, ensuring regulatory compliance, security, and flexibility for diverse needs. AI-Powered Business Communications – Sangoma Gen AI is transforming workflows, from healthcare appointment scheduling to restaurant reservations, with AI-driven voice assistants and automation. Seamless Integration & Customization – Sangoma's CPaaS platform enables deep CRM integrations and customized workflows, making it an ideal choice for MSPs and channel partners. New Healthcare Partnership – Call My Doc, an EHR-integrated healthcare communications solution, now benefits from Sangoma's reliable telephony, ensuring constant connectivity between doctors and patients. Seti emphasizes that Sangoma stands out by meeting businesses where they are—whether they require cloud flexibility, hybrid stability, or on-premise reliability. The company will be participating in the upcoming Cloud Connections 2025 conference in St. Petersburg, FL, where attendees can explore these solutions firsthand. Learn more at sangoma.com #CloudCommunications #AI #UCaaS #CPaaS #BusinessCommunications #MSP #CloudConnections

"Every purchase is emotional—whether it's B2B, B2C, or B2B2B," says Jamie Schwarz, founder of BrandTherapy.coach. In a conversation with Doug Green, publisher of Technology Reseller News, Schwarz explains how brand identity, authenticity, and emotional resonance shape purchasing decisions—even in highly technical industries. What is Brand Therapy? Schwarz, a former creative director at major NYC ad agencies, discovered that traditional branding strategies often led to hypocrisy—brands saying one thing but doing another. Instead of just creating aesthetic identities and taglines, he developed Brand Therapy, a coaching-based approach that helps businesses: Define their true mission & purpose – Ensuring their branding aligns authentically with their business values. Develop a “brand voice” – Creating an internal dialogue that guides decision-making across all departments. Maintain continuous product-market fit – Positioning the brand as an evolving entity that stays relevant as customer needs change. "Your brand should act as your Chief Purpose Officer—guiding decisions, messaging, and product evolution," says Schwarz. B2B Branding: More Important Than Ever Many believe branding is less relevant in the B2B world, especially for companies selling complex technology solutions like UCaaS, CPaaS, and cloud services. However, Schwarz challenges this assumption, explaining that even engineers and technical buyers make emotional purchasing decisions. "B2B sales have changed. Buyers do their own research now, often using AI. If your brand isn't actively shaping the conversation, AI will do it for you," Schwarz warns. Trust & Security – Buyers need to feel safe about their decisions, especially in critical technology investments. Personal Pride – Decision-makers want credit for bringing in the best solution to their company. Relational Media – The rise of AI-powered customer interactions means brands are always in conversation—whether they realize it or not. Conversational AI: The Brand Voice You Didn't Know You Had One of the most overlooked branding challenges today is AI-powered customer interactions. Many companies deploy AI chatbots without realizing they are creating a persistent brand voice. "AI is your brand voice—whether you planned for it or not. Companies must proactively define how they want to sound, feel, and interact," says Schwarz. Every AI-driven conversation is an interaction with your brand. The brand's “tone of voice” now lives in automated conversations. Companies must align AI, sales, and marketing messages to maintain trust. Shifting the Focus: Selling Benefits, Not Features For marketing teams preparing their big 2024 and 2025 product announcements, Schwarz offers a critical mindset shift: Don't announce what your product does. Announce how it helps the customer. Avoid technical jargon—highlight how the solution will make the buyer's life easier. Tell a story where the customer is the hero, not the brand. "Your big announcement is not about you. It's about how the customer benefits. Frame it that way, and you'll make a bigger impact," Schwarz advises. Brand Therapy: A Coaching Approach to Branding Unlike traditional branding agencies that focus on external storytelling, Brand Therapy takes a coaching-based approach, guiding businesses through deep brand exploration. Sessions with brand stewards to define mission, purpose, and voice. Long-term alignment to ensure brand authenticity. Tactical advice on messaging, sales enablement, and AI integration. "Don't just tell a story. Live it. Your brand needs to be authentic in action, not just in messaging," says Schwarz. Learn More About Brand Therapy www.BrandTherapy.coach #Branding #Marketing #AI #UCaaS #CPaaS #CustomerExperience #Sales #TechnologyMarketing #B2BMarketing #EmotionalBranding #BrandTherapy

“We offer a great solution for remote, hybrid, and return-to-office work, keeping teams cohesive no matter where they are,” says Chance Myers of Telespeak. Recorded live at ITEXPO 2025, this podcast features Chance Myers, Partner at Telespeak, discussing how Office AnyWhere is revolutionizing virtual workspaces for businesses, contact centers, and educational institutions. With a focus on enhancing collaboration and retention for MSPs, Telespeak provides a cutting-edge virtual office solution that drives engagement, customer loyalty, and new revenue opportunities for channel partners. “Office AnyWhere isn't just another SaaS product—it's a retention tool, a revenue generator, and a unique offering that MSPs can use to stand out,” says Myers. Not Just Another Virtual Office—A Differentiator for MSPs Telespeak is not a typical UCaaS provider. Its Office AnyWhere platform is designed to provide a state-of-the-art virtual workspace with a “real office” feel. Supports hybrid, remote, and in-office teams – Keeps employees connected no matter where they work. Works for all businesses—from startups to enterprises – Trusted by Apple Academy, the U.S. State Department, and major universities. Designed for MSPs – Helps MSPs differentiate themselves, boost customer retention, and create additional revenue streams. A Highly Profitable Opportunity for Channel Partners Telespeak has built Office AnyWhere with MSPs and resellers in mind, providing a high-value, high-margin opportunity. Higher Commission Structures – Telespeak offers double the average SaaS commission, significantly increasing revenue for MSPs. 87% Retention Rate – Research shows that once a customer starts using the platform, they continue to use it consistently. Not Sold on Price Alone – Office AnyWhere is a premium service that differentiates MSPs from competitors, rather than competing on pricing and basic support claims. “We've been aggressive with our commission structure, offering resellers a far better deal than most UCaaS and CCaaS platforms,” says Myers. Beyond the Office: Applications for Education & Associations Office AnyWhere isn't just for businesses—it's helping universities, training programs, and associations create immersive, virtual collaboration spaces. Higher Education – Over 70% of graduate students don't attend physical campuses, making virtual classrooms essential. Distance Learning – Telespeak provides custom classroom spaces for remote education, offering seamless interaction between students and professors. Large Events & Training – The platform supports hundreds of participants in a single virtual space, perfect for conferences, networking, and corporate training. “Universities are looking for innovative ways to engage students remotely—our platform makes virtual learning feel like an in-person experience,” says Myers. A Must-Have for MSPs in 2025 At ITEXPO and MSP Expo, Telespeak is sending a strong message to MSPs and resellers: If you're an MSP looking to add new revenue streams and increase customer retention, Office AnyWhere is a must-have. The platform is easy to demo—just visit our website and step into our virtual space. “MSPs need to stop competing on price alone. Office AnyWhere is a powerful differentiator that helps resellers keep their customers engaged and generate more revenue,” adds Myers. Where to Learn More Website: www.telespeak.net Explore the Virtual Office: Visit Telespeak.net and select “Enter Our Space” to experience the platform firsthand. Connect with Chance Myers on LinkedIn: Chance Myers #MSP #OfficeAnyWhere #VirtualOffice #RemoteWork #HybridWork #UCaaS #VirtualCollaboration #ITEXPO #CloudCommunications #DistanceLearning #WorkFromAnywhere  

"The goal is to create a work environment that is a great place to work," says Mark Daly, as he leads the relaunch of ROLM, a company known for its pioneering legacy in Silicon Valley. Speaking with Doug Green, publisher of Technology Reseller News, at ITEXPO and MSP Expo, Daly shares insights on ROLM's new focus on AI, cybersecurity, and UCaaS—industries at the forefront of innovation. ROLM: A New Era of Innovation Once an iconic name in Silicon Valley, ROLM was a trailblazer in telephony and business communications. Now, Daly and his team are bringing ROLM back, this time with a focus on: Artificial Intelligence (AI) – Investing in decision-making AI solutions, including a government-funded project blending human and AI intelligence to mitigate risk. Cybersecurity – Developing cutting-edge security tools, with product launches expected later this year. UCaaS – Offering business communication solutions in a highly competitive market while leveraging AI and cybersecurity as key differentiators. AI's Role in the MSP Market Daly, a well-known industry expert, has been moderating multiple AI-focused sessions at IT Expo. He highlights how AI is still in its early adoption phase, yet its impact is already being felt. From Outlook's auto-suggestions to intelligent IVRs in telephony, AI is reshaping MSP operations. The big question now is: How can MSPs integrate AI into their service offerings? "MSPs are still figuring out how AI maps to their customers' needs. It's an evolving space," says Daly. Building High-Performing Teams Beyond technology, Daly also led a panel on how to build high-performing teams. Drawing from his own experience, he emphasizes that team culture, talent selection, and leadership are key to driving success. He also highlights Predictive Index (PI) as a modern tool to analytically identify and hire top talent. What's Next for ROLM? As ROLM builds momentum, Daly hints at bigger plans for next year's IT Expo: "No swimming pool yet, but next year, we're aiming for the big tent!" For now, ROLM continues to push forward with AI, cybersecurity, and business communications innovations. Where to Learn More Visit ROLM.ai to stay updated on their latest developments. #AI #Cybersecurity #UCaaS #MSP #ITExpo #ROLM #BusinessCommunications #ArtificialIntelligence #TeamBuilding  

What is Caller ID Reputation? Caller ID Reputation is a SaaS-based solution that provides businesses with visibility into their call treatment—ensuring that their calls reach customers without being mislabeled. The platform offers: Call Visibility – Identifies if calls are being flagged as spam or scam. Data Insights – Provides real-time analytics on why calls are mislabeled. Remediation Services – A white-glove service that proactively fixes caller ID reputation issues before businesses even notice. The Master Sales Agent (MSA) Program: A New Opportunity for Partners Caller ID Reputation's new MSA program is designed to empower sales professionals—particularly those in the telecom and enterprise ecosystem—to add reputation management to their service offerings. No Need to Quit Your Day Job – The program allows professionals to supplement their existing sales efforts. Ideal for CPaaS, CCaaS, UCaaS, and Carrier Sales Agents – Helps telecom professionals close more deals by solving call reputation issues for their customers. Best-in-Class Training & Support – Participants receive full training, marketing materials, and live demos to help them seamlessly integrate Caller ID Reputation into their sales process. "This isn't just another add-on service—it's a game changer for anyone selling voice services. Every enterprise struggles with reputation issues, and this program gives our partners the tools to solve them," says Christensen. Why Reputation Management Matters More Than Ever Caller ID Reputation goes beyond just phone number monitoring. The company provides Stir/Shaken compliance, fraud detection, and branded calling solutions. Enterprise-Grade Solutions – Ideal for industries like finance, healthcare, and call centers. Fraud Prevention – Detects spoofed numbers and brand impersonation attacks. Branded Calling & Identity Validation – Helps businesses enhance trust by displaying verified caller ID information. "Most businesses have no idea their calls are being mislabeled. We provide the visibility and solutions they need to fix these issues and ensure their calls get answered," says Christensen. Join the MSA Program & Start Closing More Deals Caller ID Reputation is actively recruiting top telecom professionals for its MSA program. The company is vetting applicants carefully, ensuring they bring the right experience and customer connections to the table. Full training and resources provided Easy integration into existing telecom sales Lucrative commissions & high-value add for enterprise customers Learn More & Sign Up Read the Press Release Join the MSA Program: Visit the website to apply Website: CallerIDReputation.com #CallerID #Telecom #UCaaS #MSP #SalesAgent #BusinessGrowth #CallReputation #CallLabeling #AI #Compliance

“We think we bring a differentiated choice that allows service providers, MSPs, and others to customize something that really works best for the DNA of their business,” says Jon Brinton of Crexendo. Recorded live at ITEXPO 2025, this podcast features Jon Brinton, Chief Revenue Officer of Crexendo, as he discusses the company's innovative approach to unified communications, AI-driven tools, and a flexible licensing model that empowers service providers. As Crexendo approaches 6 million users, Brinton shares how MSPs can leverage the NetSapiens platform for scalability, innovation, and profitability. A Commitment to Innovation and AI Crexendo's presence at ITEXPO highlights its continued investment in AI and innovation. Many service providers are stuck with outdated, end-of-life technology that lacks innovation. Crexendo's open APIs and AI-driven tools allow partners to integrate new solutions that stay competitive. The broader NetSapiens ecosystem helps service providers deliver what business customers demand. “We leverage our open APIs, a broad ecosystem of partners, and AI tools to ensure our platform remains innovative and competitive,” says Brinton. The NetSapiens Model: More Flexibility, Higher Margins Crexendo's rapid growth is driven by key differentiators that set it apart from other UCaaS and CPaaS platforms: Sessions, Not Seats Model – Partners license the NetSapiens platform based on sessions or usage, rather than traditional per-user pricing. Higher Margins – The flexibility of sessions-based licensing allows partners to maximize profitability. Own or Subscribe – Service providers can choose to purchase the technology outright or subscribe based on their financial strategy. “We don't want our commercial construct to limit service providers. Whether they prefer to own and depreciate or subscribe, the technology works the same either way,” says Brinton. Control Over Hosting and Branding Crexendo offers service providers full control over their deployment strategy. Self-Hosting Option – For providers who want full control of their infrastructure, Crexendo supports on-premise deployments. Cloud Hosting with Oracle – For those who prefer a managed solution, Crexendo offers global hosting through Oracle Cloud Infrastructure. White-Label Solution – Service providers fully control branding, allowing them to market the platform as their own. A Strong Message for MSPs and the Channel Crexendo invites MSPs, service providers, and enterprises to explore the NetSapiens platform. MSPs looking for UCaaS, CCaaS, CPaaS, or AI-powered solutions should consider Crexendo for its flexibility and scalability. The company's ability to adapt to a provider's unique business DNA is fueling its continued growth at twice the market rate. “Whatever you're doing in UCaaS, CCaaS, CPaaS, or AI-driven business communications, stop by and see us at ITEXPO. We bring a unique, differentiated choice to the marketplace,” says Brinton. Where to Learn More Visit: www.crexendo.com Follow Crexendo on LinkedIn #UCaaS #CCaaS #CPaaS #AI #BusinessCommunications #ITEXPO #Telecom #MSP #NetSapiens #CloudCommunications

"Time to market increased by 65%. Reseller success metrics up 90%. That's the power of structured onboarding," says Katie Merrill, CEO & Founder of B-Lynk. At the upcoming Cloud Communications Alliance Cloud Connections (April 14-16, St. Petersburg, FL), Katie Merrill will help lead a roundtable discussion on Winning Marketing Strategies from AI to Training to Events—a collaborative session designed to give UCaaS and CCaaS providers the strategies, tools, and best practices needed to accelerate sales enablement and drive reseller success. Reseller Enablement: The Key to Faster Go-To-Market Success Why It Matters Many cloud communication providers struggle to onboard resellers efficiently. Without structured training, products sit on the shelf, sales cycles slow down, and resellers lack confidence in positioning solutions. B-Lynk's Approach Transforms traditional onboarding by packaging sales, product, and technical training into scalable, digital e-learning programs. Proven Results 65% Faster Time-to-Market – Resellers ramp up and start selling quicker. 90% Increase in Reseller Success Metrics – Better-trained partners lead to stronger sales performance. On-Demand, Scalable Learning – No need for half-day training calls or webinars—learn at your own pace, anytime, anywhere. A New Kind of Conference Session: Engaging, Interactive, and Actionable Merrill's roundtable at Cloud Connections 2024 https://www.cloudcommunications.com/connections will focus on practical solutions. Key Takeaways from the Session Maximizing Sales Success – Digital-first enablement strategies for resellers, direct sellers, and channel partners. AI & Training in Marketing – How to scale reseller education and adoption with digital content. Interactive Format – No slides, just real conversations with industry experts. Join the Conversation Attend the Session at Cloud Connect (April 14-16 https://www.cloudcommunications.com/connections ) Learn More About B-Lynk: www.b-lynk.com Connect with Katie Merrill: Katie Merrill on LinkedIn @Joe Marion @Clark Peterson @Michael Quinn @Dave Gilbert @Jason Byrne #CloudConnect #CCA #UCaaS #CCaaS #SalesEnablement #ResellerSuccess #AI #Training #GoToMarket #CloudCommunications

“The opportunity is to provide organizations with the most feature-rich, most reliable, most secure mobile communication solutions,” says Elka Popova, Frost & Sullivan Vice President for Connected Work. Elka will be presenting a talk: Reimagining Mobility in Business Communications: Is There a Single Right Approach? The presentation will be at the Cloud Connections 2025, April 14-16, 2025, in St. Petersburg, Florida. “The opportunity is to integrate existing mobile services and devices with the business communication solutions, with the business communications systems on premises or the business communication services delivered from the cloud, or let's say the UCaaS solution, the cloud PBX. We've been aiming for this kind of integration for years, and the industry as a whole has come up with several approaches. But we haven't been able to get to that fully mobile state in many of the countries.” Mobile communications have become an integral part of our personal and business lives. However, mobile capabilities are not always integrated with business telephony and UC systems, preventing organizations from maximizing mobility benefits. To capitalize on the opportunity to provide compelling integrated mobile UC solutions to businesses, technology vendors and service providers must acknowledge the key adoption drivers and restraints. It is also critical to align different mobile UC approaches with the right use cases – by geography, industry, and job function. This session will address the following key issues: Mobility trends in business communications Challenges to mobile UC adoption Advantages and disadvantages of different mobility approaches Identifying use cases: the low-hanging fruit versus the long-term potential Success factors for CSPs in mobile UC  

SkySwitch Customer Journey: SkySwitch supports partners with teamwork, Podcast, "If it's a concern for one of our customers, it's a concern for us" Customer Journey Podcast Series “We represent our customers' labels, our customers' brands,” says Corey Stoker, the vice president of support at SkySwitch. “If it's a concern for one of our customers, it's a concern for us.” Corey adds, “When we pick up the phone and we're on the phone talking to a partner of ours who's stuck in a situation, whether they put themselves in it or there was some other circumstance that got them in it, we're a part of their team. We consider ourselves one of their team members until that issue is resolved.” In this podcast, we take a closer look at the support SkySwitch offers partners. “We're always going to reach in to find the actual problem, not a symptom of a problem or something along those lines. We're looking to also educate our partners so that they look and represent that they know what the issue is and that they can have confidence with their end customer.” In an environment where services are becoming commoditized and services can become automated, SkySwitch continues to offer a personalized approach. We learn that while solving a problem, at its core, the SkySwitch team works to maintain the brand reputation of their partners. SkySwitch is a white-label resource. About SkySwitch This is a multipart podcast exploring the SkySwitch customer journey. SkySwitch offers its partner customers a white-label approach, training, support, and many options. SkySwitch is a BCM One company, a UCaaS leader with more than 275 employees, a long-standing presence with integrity in the marketplace and rock-solid technology. Visit www.skyswitch.com SkySwitch Customer Journey