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Carbonated beverages and health don't often go hand in hand, but Zevia intends to change that. By using plant-based ingredients and all-natural sweeteners, Zevia eliminates sugar, GMO's and artificial ingredients from the equation. They deliver drinks that fly off the shelves, both in-store and online; they rank as the number-one sold beverage on Amazon. But their commitment doesn't stop at great taste. CEO Paddy Spence and President Amy Taylor are passionate about consumer health and eliminating plastic waste. Together, the two of them have developed a company that goes way beyond the can.During the COVID pandemic, as with many beverage companies, Zevia has found itself facing many difficulties, like aluminum shortages and customers who don't want to shop in person. But through their resilient nature, nimble structure, and "can-do" attitude, Paddy and Amy have gone from strength to strength. Advancing on scalability, developing in-store strategies and strengthening the balance sheets has made Zevia one of the major players in the beverage market.On this episode, we discuss Zevia's commitment to health and sustainability and how its agile strategy has positioned it well for the future. We'll talk about how Paddy and Amy dealt with supply chain issues and how they partner with retailers to position their brand in-store, as well as their strategies to engage new demographics. Listen on for a refreshing conversation!Highlights: Removing sugar from their products and using non-plastic materials (2:24) Creating customer convenience (3:38) Developing consistent platform strategy (4:20) How Zevia is all-inclusive for both the customer and investor (7:18) Building an accessible product for customers (13:43) How Zevia are both premium and affordable (19:11) Getting the market to understand their context and mission of their product (23:54) Providing a product for the new generations that has great taste but is also healthy(27:23) Links:ICR TwitterICR LinkedInICR WebsiteZevia WebsiteZevia Executive Leadership TeamAmy Taylor LinkedInZevia LinkedInFeedback:If you have questions about the show or topics you'd like discussed in future episodes, email our producer, ross@lowerstreet.co
Zevia (ZVIA) makes zero sugar, zero calorie, and naturally sweetened beverages. It announced its first initial public offering (IPO) today. They produce non-GMO project verified beverages made with plant-based ingredients and no artificial sweeteners. Paddy Spence, Chairman and CEO of Zevia, joins Oliver Renick to discuss the Zevia IPO, the growth in the healthier beverage market, and what's next for the company. Tune in to find out more.
Will a passionate and loyal consumer base be enough to push Zevia towards public market gains? On June 25, 2021, Zevia filed its S-1 document to the SEC with the intention of raising up to $100 million from the sale of common stock shares through an initial public offering. For those not aware, Zevia was founded in 2007 by Ian Eisenberg and husband/wife lawyers Derek and Jessica Newman. It was actually two years earlier when the three founders learned about stevia from a California friend who was a "health food nut." At that point, they said “we should start a soda company using this.” They hired a flavor artist to create a formula that eliminates stevia's bitter aftertaste. The product took various iterations to master (especially the cola flavor), but the founders knew there was a growing subset of people that were looking for a natural diet soda that could replace all the artificial sweeteners and sugary sodas. When Zevia was in R&D mode and even initially commercialized, the plant-based natural zero-calorie sweetener stevia wasn't allowed to be a food additive, so it was sold as a dietary supplement. Will the founding team grew Zevia to four employees and net sales of just under $7 million, it was sold to ex-Kashi executive and SPINS founder Paddy Spence in 2010. Under the control of a seasoned natural/organic industry leader that also authentically lives a sugar-free lifestyle himself, Zevia has blossomed into a powerhouse beverage brand over the last decade. In this podcast episode, I'll run through the current financial snapshot of Zevia, sales/customer breakdowns, product platforms, and it's ESG/B-Corporation values. Finally, I highlight consumer mega-trends that Zevia should benefit from that will also drive continued category growth.
Paddy Spence, the CEO of Zevia that offers a broad range of zero sugar, zero calorie, naturally sweetened “better for you” beverages that are made with a handful of simple, plant-based ingredients joins Enterprise Fit Radio. The post Supporting the health of individuals and the communities we live in with “better for you” beverages appeared first on Enterprise Podcast Network - EPN.
When Paddy Spence lost his brother unexpectedly in 1995, his entire world changed. He pivoted jobs, decided to give up sugar (and hasn’t looked back since), and re-evaluated the “important” things in life. In episode 53, the Zevia CEO talks about this #hurdlemoment’s drastic impact on his wellbeing, the research on diet soda consumption in the U.S., and we swap stories about endurance racing (spoiler alert: his are a tad more intense than mine). SOCIAL @zevia @hurdlepodcast @emilyabbate OFFERS Athletic Greens | Head to athleticgreens.com/hurdle to get 20 free travel packs ($79 value) with your first purchase, no code necessary. --- Send in a voice message: https://anchor.fm/hurdle/message
Paddy Spence is the CEO of Zevia, a company that makes naturally sweetened sodas using Stevia. He completely cut sugar out of his diet over 17 years ago and is passionate about helping other people become healthy. He obtained his MBA from Harvard University and at the age of 25 became the first head of sales and marketing for Kashi when they only had 7 employees. He then found SPINS, the first market research company tracking sales of healthy, natural, and organic foods. Then later, moved onto growing Zevia through his passion to lead a healthy lifestyle and to help others lead theirs. ➢SHOP NOW: https://markbellslingshot.com/ Enter Discount code, "POWERPROJECT" at checkout and receive 15% off all Sling Shots ➢Subscribe Rate & Review on iTunes at: https://itunes.apple.com/us/podcast/mark-bells-power-project/id1341346059?mt=2 ➢Listen on Stitcher Here: https://www.stitcher.com/podcast/mark-bells-power-project?refid=stpr ➢Listen on Google Play here: https://play.google.com/music/m/Izf6a3gudzyn66kf364qx34cctq?t=Mark_Bells_Power_Project ➢Listen on SoundCloud Here: https://soundcloud.com/markbellspowerproject FOLLOW Mark Bell ➢ Instagram: https://www.instagram.com/marksmellybell ➢ Facebook: https://www.facebook.com/MarkBellSuperTraining ➢ Twitter: https://twitter.com/marksmellybell ➢ Snapchat: marksmellybell Follow The Power Project Podcast ➢ Instagram: https://www.instagram.com/MarkBellsPowerProject Podcast Produced by Andrew Zaragoza ➢ Instagram: https://www.instagram.com/iamandrewz
For so many of us, setting SMART goals feels natural. It feels like the most promising way to achieve success. For Paddy Spence, CEO and Chairman of Zevia, there's a time and place for time-boxed, specific goals, but there's also room for much, much more when it comes to goal setting. On this episode of #WeGotGoals, I got a dose of Spence's refreshing take on non-binary goal setting, and heard how it played into his business journey that led him to purchase the massive sugar-free soft drink brand. "You plot your course, but you just don't know where you're going to go," Spence said. "I knew I wanted to run a business, I knew I wanted to be in the natural foods industry, and didn't know much beyond that." His first post-graduate school job was with Kashi cereals, a time he describes as "constant discovery, learning, and trial and error." Spence explained further his non-linear journey, with steps forward and equal or more steps backward, while exploring the natural foods industry. But he attributes his outlook on goals in a non-binary way as what really led him to success and helped him stay sane along the way. "Accomplishment is never linear. It's a zig-zag, it's lumpy. There were so many twists along the way." And if you only see goals as black or white, achieved or not achieved, those twists along your journey can be quite de-motivating. So Spence uses the words "more" and "less" to define some of the things he works toward. Like "Spend more time with my kids, or floss my teeth more. What's more? it just means 'more.' The finish line type of goals are satisfying, but so many of the things we try to do on a daily basis, there's no finish line. There's no finish line to being a good dad. There's no finish line to being healthy. It's all about continuous improvement." But Spence also has this keen awareness that success can be both a continuous journey and, simultaneously, something you've already achieved. "We don't tell ourselves that enough," Spence noted. Too often, he told me, he sees young people that believe "'If I don't do steps X, Y and Z I won't have succeeded.' "I tell people, you know what, you've already succeeded. You're a college grad, you're in a job, you have a roof over your head, you have a paycheck. That sounds pretty good to me. Success isn't something that's out in the future, it's within our grasp today." This summer, Spence suffered from a detached retina, an experience that, although necessitated an eight-week intense recovery period, allowed him to ultimately see clearly what was most meaningful in his life. Post-surgery, Spence couldn't read, write, lie down, exercise or travel for eight weeks. "I had to sit in a dark room for that period of time and really couldn't do much. One of the things I realized is how much I was missing, how much I missed the interaction with my family and co-workers ... It made me so much more grateful for everything - to be able to see, to interact with people, to be able to take my kids to school." And during that time, Spence did what he could: he meditated. "It's a joke to say you're good or not good at meditation, but I know I got a lot better of those eight weeks." Of the things Spence values most, his family is at the very top. In fact, one of the biggest goals he's proud to say he's achieved is all around his connection to his family. In this episode you'll hear just how much he values it, the steps he's taken to keep his time and attention prioritized on family, and how he continues to use meditation to set his daily intention on what's most important in his life for his family and for Zevia. Hear the full episode with Paddy Spence on #WeGotGoals anywhere you get your podcasts — including Spotify! If you like what you hear, please leave us a rating and a review. And remember, if you're working on a big goal, small goal, or a new goal setting method for yourself, we want to hear about it! Send your stories and lessons learned as a voice memo to Cindy Kuzma at cindy@asweatlife.com and you could be featured on a future episode of #WeGotGoals.
It’s hard to overestimate the impact that Patty Spence, the founder of market research firm SPINS and CEO of stevia-sweetened beverage brand Zevia, has had on the natural food industry. With SPINS, Spence transformed the way that natural product sales data is tracked and aggregated and in doing so created a powerful resource for a fast-growing industry. After departing SPINS, Spence became the CEO of Zevia, a company that he acquired in 2010, and has since played a key role in stevia’s development as a leading natural and zero-calorie alternative to sugar. The sweetener is central to the formulation of Zevia, which is expected to pull in over $200 million in sales this year. In a conversation included in this episode, Spence remarked on the success of both SPINS and Zevia and pointed to a passion for continuous improvement as key to his business philosophy. “We never think we’re at the end point,” he said. “It’s about being one percent better each day, each week than we were before.” Hear more from our conversation with Spence, in which he extolled the importance of marrying personal insights and passion with quantitative data, his perspective on work-life balance and whether a multi-billion dollar exit is imminent for Zevia. Show notes: 2:35: Interview: Paddy Spence, CEO, Zevia & Founder, SPINS -- In this interview, recorded via weblink, Spence spoke to BevNET Managing Editor Ray Latif from Zevia headquarters in Encino, Calif. Spence discussed the origins of his career and what motivated him to launch SPINS, how a decision to cut sugar out of his diet led him to Zevia, why he believes that in the future “sugar is going to be used -- as it should be -- as a condiment, as a drug,” why all Zevia employees are offered stock in the company, and why Spence believes that it’s critical to be home for dinner every night. Brands in this episode: Kashi, Oregon Chai, Zevia
If you want to live a healthier life, cutting out sugar from your diet is an impactful first step. Not only is sugar harmful to your metabolism and energy levels, it's also highly addictive, so kicking the habit is necessary to retrain your taste buds and food preferences. In today's episode, Zevia CEO, father, and athlete Paddy Spence shares his own journey of going sugar-free and explains how you can get started too. Paddy Spence has been in the health food business for 26 years and has been sugar-free for almost 18 years. During this time, he has grown his low-calorie, sugar-free beverage company and overhauled his family's eating habits. Tune in to learn why sugar is so detrimental to your health, how to get off it, which sugar substitutes are better, and what going sugar-free can do for your health.
I'm just loving this season of podcast because we're having such a diverse group of guests! Today I'm speaking with Paddy Spence, CEO of Zevia. Zevia is sugar free soda company, the first one to use stevia as sweetener in their drinks! Their founder Paddy has tons of experience in natural and organic industry and in working for companies that make natural and organic food and he decided to embark this journey of starting a soda company that didn't have much artificial sweeteners in them. If you are interested in making a product – this interview is exactly what you need to hear! Also, Paddy has so much experience the wellness industry and I loved picking his brains about his view on the competition, how to hire and build a good team, and how to decide what to work on in your business. From the changes and trends in the natural and organic industry, to all those juicy questions about his morning routines and how he keeps himself motivated – we're covering it all in today's conversation, and you don't want to miss it!Also, it's summertime here in London and I'm curious to know if you are taking some time off this summer? I have just came back from New Hampshire where I have spent some time with my family, but also did some retreats and workshops, loads of writing, and worked on the part of my business I have been delaying for a long time. So my advice for this summer is definitely to try and do both if you can: take at least a few days off to just reset, and then get some perspective and see if there's anything in your work that you may have been putting off for a while and set it in motion.This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links: https://wellpreneur.com/healthy-food-industry-insights-with-paddy-spence/Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands
I'm just loving this season of podcast because we're having such a diverse group of guests! Today I'm speaking with Paddy Spence, CEO of Zevia. Zevia is sugar free soda company, the first one to use stevia as sweetener in their drinks! Their founder Paddy has tons of experience in natural and organic industry and in working for companies that make natural and organic food and he decided to embark this journey of starting a soda company that didn't have much artificial sweeteners in them. If you are interested in making a product - this interview is exactly what you need to hear! Also, Paddy has so much experience the wellness industry and I loved picking his brains about his view on the competition, how to hire and build a good team, and how to decide what to work on in your business. From the changes and trends in the natural and organic industry, to all those juicy questions about his morning routines and how he keeps himself motivated - we're covering it all in today's conversation, and you don't want to miss it!Also, it's summertime here in London and I'm curious to know if you are taking some time off this summer? I have just came back from New Hampshire where I have spent some time with my family, but also did some retreats and workshops, loads of writing, and worked on the part of my business I have been delaying for a long time. So my advice for this summer is definitely to try and do both if you can: take at least a few days off to just reset, and then get some perspective and see if there's anything in your work that you may have been putting off for a while and set it in motion.
We welcome Zevia CEO Paddy Spence to the show! Paddy Spence is a 25-year veteran of the natural/organic industry, having served as Kashi's first head of sales and marketing before founding the leading market research firm for the natural products industry, SPINS. Cutting out sugar 14 years ago and tracking 300,000 natural products at SPINS led him to purchase Zevia in 2010, a line of stevia-sweetened sodas, which is now the leading zero-calorie, all natural soda. Paddy holds an A.B. magna cum laude from Harvard College and an M.B.A. from Harvard Business School. He resides in Los Angeles with his wife and two daughters and is an avid athlete, having completed over 40 triathlons and trained in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and boxing.
Zevia CEO Paddy Spence has been in the natural industry for over 25 years. He was the first head of sales and marketing for Kashi when it was seven employees and later went on to found SPINS, the first market research company tracking the sales of healthy, natural and organic foods. Paddy sold SPINS after running it for 9 years. After his time at Kashi, he went on to lead Zevia to corner the market on natural sodas. He can speak to what it takes to bring natural brands into the mainstream, and trends in the natural food & beverage space. He cut sugar from his diet completely over 17 years ago, and can also speak to the benefits of taking gradual steps, personally and as a family, to reduce sugar intake in the context of the American sugar consumption crisis. http://www.zevia.com
IN THIS EPISODE: Paddy Spence is the CEO of one of the most popular products on grocery store shelves, but you wouldn't know it. He is approachable, kind and super cool to talk to. In addition, he lives the lifestyle that his product represents - sugar-free. In this episode we talk about how he handles a "sugar budget" with his two kids, how he decides on which flavors Zevia will create next and how he balances being a top-level CEO and an awesome dad all at the same time. Listen in! PODCAST SPONSORS: Four Sigmatic Mushroom Coffee No jitters, no crash, no stomach issues...just medicinal mushrooms mixed with coffee that tastes AMAZING and literally heals your body, lowers stress and gives you a natural boost of energy from the inside out. I only partner with brands that I LOVE and I drink Four Sigmatic's Mushroom Coffee Mix every single day. Visit https://us.foursigmatic.com/?discount=leangreendad# for more information on this incredible product and for 15% off your purchase with no discount code required. *visit between February 8-12, 2017 for up to 50% off on top of your 15% discount! That's potentially 65% off! Give it a shot today and start your morning off #onshrooms! Clean Green Protein Lean Green DAD® is proud to partner with Clean Machine® to sell Clean Green Protein™, the first product with the new plant Super Green – LENTEIN™. LENTEIN™ is an award-winning Non-GMO whole plant protein from the Lemna family that is one of the World’s Most Complete Foods – A Super Protein, Super Green and Super Omega, All in One Plant! Simply one of the most important advances in plant-based nutrition – EVER! To buy, visit www.leangreendad.com/shop and use code LEANGREEN20 for 20% off your order at checkout.
If you happened to watch the most recent Crossfit Games, you may have noticed they were brought to you by...soda. That's right: a soda company was sponsor of the 2016 Reebok CrossFit Games, the worldwide competition to find the Fittest On Earth. Not exactly something you'd associate with Coke or Pepsi or Mountain Dew (or my all-time favorite Dr. Pepper), is it? The name of the soda company is "", and my guest on today's show is Paddy Spence, who is a 23-year veteran of the natural and organic foods industry - a guy who completely cut sugar out from his diet 14 years ago, and a guy who then purchased Zevia, a line of stevia-sweetened sodas that is now the world's top-selling zero-calorie, natural diet soda. He lives in Los Angeles with his wife and two daughters and is an avid athlete, having completed over 40 triathlons and trained in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and boxing. During our discussion, you'll discover: -How one can make the argument that "caveman drank soda", and the fascinating history of fermented beverages and soda-like compounds...[12:00] -How did the name Zevia come to be...[17:30] -What causes "keto flu" and how to avoid getting it...[21:50] -Why stevia tastes bitter to some people...[28:05] -Why Coke's "TruVia" and Pepsi's "PureVia" can actually be very bad for you (and why not all stevia is created equal)...[32:30] -How sugar alcohols are processed by your body, and the one form of sugar alcohol that won't make you fart...[40:15] -The little-known fruit grown in the foothills of China that actually does not spike your blood sugar...[42:25] -Why many natural flavors come from pretty nasty sources, including the anal gland of a beaver...[50:00] -The big reason you need to avoid anything that lists "caramel color"...[56:45] -My own personal vodka cocktail mix I use with Creme Soda flavored Zevia, and how my kids make Root Beer Floats with Root Beer flavored Zevia...[59:00] -Paddy's amazing recipe for a Zevia custard dessert...[61:10] -And much more! Resources from this episode: - - -Here’s the recipe for Banana Swirl, created by Paddy's amazing wife Jerra Spence: 2 frozen bananas, a pinch of cinnamon, and a couple of splashes of Zevia Cream Soda. Combine all of these in a high-powered blender and mix until the bananas are smooth & creamy. Place in freezer for 30-60 minutes. Serve in a dish, possibly with some stevia-sweetened chocolate chips on top! Do you have questions, comments or feedback for Paddy or me? Leave your thoughts at and one of us will reply!
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