Podcasts about wedding business ceo summit

Right now, couples are actively looking for their vendors, and if your marketing isn't doing its job, they're booking someone else.If you don't have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you're going to miss out.Since the end of COVID, I've seen a clear pattern in the wedding businesses that are able to book all the weddings they want at the prices they want to charge.What's the difference between wedding pros who are fully booked and those still struggling?It's not working more hours. It's not hustling harder. And it's definitely not just doing more marketing.In this episode, we're diving into what truly separates wedding pros who get booked out from those who feel stuck—and 3 big things that come as a result.Shownotes: http://evolveyourweddingbusiness.com/301Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings without the overwhelm.

Ask Jac & Ben A Question!Unlock the secrets to a thriving wedding business and a balanced life as we welcome Heidi Thompson, the bestselling author behind "Clone Your Best Clients" and the mastermind of Evolve Your Wedding Business. Discover how the upcoming Wedding Business CEO Summit on the 17th February can transform your work weeks from exhausting marathons to sustainable journeys. Heidi shares her unique motivation for creating a free, accessible space where wedding professionals can focus not just on booking more weddings but also on nurturing their personal well-being. With specialized sessions like Caitlin Blair's on ADHD-friendly workflows, this summit is designed to meet diverse needs and help you create a business that fits your lifestyle.Join us on an exhilarating global journey as Heidi and I explore the excitement and challenges of embarking on worldwide tours. Together, we delve into the transformative experiences that come with such ventures, and I express my enthusiasm to join her remarkable podcast as a guest. Heidi's contribution as an inspiring speaker at our event is invaluable, and she leaves us with insights that resonate deeply. Don't miss out on the opportunity to learn from 45 incredible experts, and be sure to secure your free ticket using the link in the show notes. This episode promises to be an empowering and enlightening experience for anyone in the wedding industry.

Why aren't you booking more weddings?You're doing everything you're supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream.I hear this all the time from frustrated wedding pros wondering why their marketing isn't working. The truth? It all comes down to one thing.In this episode, I'm breaking down exactly what your marketing needs to do in order to book more weddings—and why simply getting more eyes on your business isn't enough.If you're tired of feeling stuck and ready for a marketing approach that actually works instead of wasting your time, this episode is for you.Shownotes: http://evolveyourweddingbusiness.com/300Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings without the overwhelm.

Does it feel like your marketing has turned into a full-time job, but it's not delivering the results you want? Maybe you're pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick.Here's the hard truth: More marketing isn't always the answer. In fact, doing more can actually hold you back.In today's episode, we're busting the myth that more is better when it comes to marketing. I'll share how to identify what's working, focus on your strengths, and create a plan that connects you with your dream clients—without spinning your wheels.If you're tired of wasting time on strategies that don't work and ready to simplify your marketing to book more weddings, this episode is for you. Let's dive in!Shownotes: http://evolveyourweddingbusiness.com/299Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings without the overwhelm.

The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can't afford to ignore.In this episode, we're diving into the key changes happening in the industry and how they impact wedding professionals. What's driving couples to move away from traditional norms? How can you position your business to thrive in this new landscape?We'll cover the trends every wedding pro needs to know, why they matter, and how to use them to attract your dream clients. Whether it's embracing bold colors, multi-day celebrations, or capturing emotionally rich moments, these insights will help you stay ahead and stand out.If you're ready to future-proof your business and get inspired by what's coming next, this episode is for you!Shownotes: https://evolveyourweddingbusiness.com/298Get your free ticket to the Wedding Business CEO Summit: https://weddingbusinessceosummit.com/registrationRegistration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings without the overwhelm.

Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else?If you've bought into this myth, you're not alone. But I've got good news: It's not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around.In today's episode, we're busting the myth that hustle equals success and diving into real-life strategies to help you free up your time, reduce overwhelm, and actually book more weddings.If you're ready to stop spinning your wheels and start building a business and a life that works for you, this episode is for you.Get your ticket to the Wedding Business CEO Summit at https://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings without the overwhelm.

When you first started your wedding business, you were excited about the freedom and flexibility that comes with being your own boss. But that freedom and flexibility might feel a bit out of reach right now.That is exactly why the Wedding Business CEO Summit is here to help you and I'm so excited about this.Wedding Business CEO Summit is a free five-day virtual event to help you stop working insane hours and regain control of your time so that you can continue to book those weddings that you want without feeling like your business is on fire all the time. It's happening February 12th-16th and you can attend for free!In this episode, I'll share what you can expect from the Wedding Business CEO Summit and how it's going to help you reclaim your time.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/269Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

In this episode of the I Do Wedding Marketing podcast Nina Addeo discusses how to leverage your social media with content you likely already have! Join Nina's Free Presentation February 12th at the Wedding Business CEO Summit: https://weddingbusinessceosummit.com/?aff=60 The "I Do Wedding Marketing" podcast is a valuable resource for wedding professionals seeking to enhance their social media marketing skills. Hosted by Nina Addeo, this podcast offers a combination of marketing expertise and industry experience. With insightful guest appearances by industry experts, the podcast provides a platform for sharing valuable insights and experiences within the wedding industry. Tune in weekly to receive practical tips and stay updated on the latest strategies & trends in social media.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NOW AVAILABLE: Chat GPT for Wedding Marketing Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 !⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.idoweddingmarketing.com/resources2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.idoweddingmarketing.com/⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/268Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

Most wedding professionals think they're not booking more weddings because they're not marketing enough. They think they just need to “get themselves out there” and the bookings will come.But the real reason why you're not booking more reasons has nothing to do with that.In fact, most wedding pros are spending too much time on random marketing without seeing results.The real reason you're not booking more weddings has nothing to do with how talented you are, how experienced you are, or how many hours you spend creating amazing Instagram posts.It's far simpler than that and that's why most wedding pros miss it. And when you address it, you can cut your marketing time down by 80% on average and book more weddings.Want to know the real reason why you're not booking more weddings? Listen to this short podcast episode to find out!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/267Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

Most wedding professionals believe that if they want to book more weddings, they need to do more in their marketing.And I get why people think that. It's logical. It's just a fallacy.And it leads to feeling like you have to be everywhere and doing all the things. Not only is that not possible for a small wedding business, but it's making your marketing more difficult and less effective.Doing it all doesn't get you better results. Instead, it's killing your wedding business and leaving you feeling completely overwhelmed and burned out.The good news is there is a better way and I'm breaking that down in this podcast episode!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/266Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

If you've felt constantly swamped, know that you're not alone. Countless wedding pros wrestle with overwhelming schedules, hindering their ability to market effectively, plan strategically, and grow their businesses. The struggle is real, and it's widespread.The truth? Many tasks filling your days might not actually move the needle for your business.And if you think you don't have any of those tasks, I challenge you to listen to this episode and take the first step to reclaim your time!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/265Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

There is an issue that has been lurking in the shadows of the wedding industry for far too long. It's the silent struggle that's been holding you back, and it's time we brought it into the light. I'm talking about time, or rather, the lack of it. It's a universal issue, affecting wedding pros across the globe, regardless of their specialty or location. You're overworked, overstretched, and overwhelmed. And the worst part? It's keeping you from booking more weddings and reaching your goals. But here's the thing - it doesn't have to be this way. Working 60-plus hour weeks isn't a badge of honor, it's a trap. So, if you're tired of being stuck in a loop of busyness, if you're ready to reclaim your time and your life, this episode is for you.Don't let the love for your work turn into a prison. Tune in, and let's start turning things around.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/264Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

You know that your reviews and testimonials are important for booking more weddings and getting couples to trust you, but did you know that is only one type of social proof?Social proof provides evidence that what you are selling will give your clients what they want, shows them that they can trust you, and motivates them to buy. It is a powerful psychological phenomenon and you can harness it to book more weddings.There is so much more to social proof than just getting testimonials to put on your website or racking up reviews on WeddingWire or The Knot. You can use social proof in so many fun and easy ways to book more weddings.How exactly do you do that? Listen to this episode to find out!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/263Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you stop working insane hours and regain control of your time so you can continue booking weddings without feeling like your business is on fire.

Happy Woo Wednesday! I have the one and only Heidi Thompson in in the Get a Heck YES house.Wedding pros, do you want more money in the bank now? You are going to love this episode because it's going to change your mindset from waiting and praying to let's get the ball rolling. You don't have to sit around twiddling your thumbs and quietly panicking while you wait for clients to find & book you.But because this is the prevailing wisdom in our industry, you don't realize just how much power you have as a wedding business owner to generate revenue on demand.Topic: Creating Revenue On DemandWhat it means to create revenue on demand on the wedding industry and how NO ONE is talking about it!When things are slow, you can sell to people in other ways.You can sell to potential clients, past clients, and fellow vendors.You can use promotions to make what you're selling irresistible without discounting.Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time.Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 10+ years, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their businesses without working 60+ hour weeks.Connect with Heidihttps://www.instagram.com/evolveyourweddingbusiness/ and https://www.facebook.com/groups/bookmoreweddingssummithttps://evolveyourweddingbusiness.com/revenue-on-demandConnect with Carissahttps://www.instagram.com/carissawoohttps://heckyesmedia.co/

Do you ever feel overwhelmed by the pressures of marketing your business? There are so many forces, pulling or pushing you to try the latest social platform, or are you blindly following the crowd? Heidi Thompson wants to help you Squash the Overwhelm and she shares her 5-steps for doing that in this episode.Listen to this new episode for some actionable steps on how you can feel less overwhelmed, and more in control!About Heidi:Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit.heidi@evolveyourweddingbusiness.comhttp://www.evolveyourweddingbusiness.comhttps://www.evolveyourweddingbusiness.com/podcasthttp://www.instagram.com/evolveyourweddingbusinesshttps://www.facebook.com/evolveweddingbusinessukHere is free checklist that Heidi mentions on the podcast: https://evolveyourweddingbusiness.com/alanGet a free 14 day trial to my membership, The Wedding Business Collective, where Heidi helps wedding pros, like you, build a 6 figure business without working all the time. Her Create Your Overwhelm-Squashing Marketing Plan Course is inside and you can dive right into it here:https://theweddingbusinesscollective.com/For Your Free 14-Day Trial Use Coupon code: ALANIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

On this week's episode we are joined by Jessica McKelvey Jessica McKelvey is an intuitive and energetic vibe curator who specializes in weddings that value exclusive client experience and musical journeys. Featuring a gig log that spans the nation, from Las Vegas to Atlantic City, Milwaukee and Oklahoma City, Jessica values being a citizen of the world and nurturing her mind and heart through travel. She was recently named in her city as “Best Wedding DJ”, speaks on an online panel with gear manufacturer QSC titled “Play Out Loud at Home”, writes for DJNTV Magazine, and has a passion for educating the DJ and wedding community. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Why Instagram - What is the issue I see happening with wedding pros and Instagram - How this problem is corrected --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit.

On this week's episode we are joined by Jessica McKelvey Jessica McKelvey is an intuitive and energetic vibe curator who specializes in weddings that value exclusive client experience and musical journeys. Featuring a gig log that spans the nation, from Las Vegas to Atlantic City, Milwaukee and Oklahoma City, Jessica values being a citizen of the world and nurturing her mind and heart through travel. She was recently named in her city as “Best Wedding DJ”, speaks on an online panel with gear manufacturer QSC titled “Play Out Loud at Home”, writes for DJNTV Magazine, and has a passion for educating the DJ and wedding community. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Why Instagram - What is the issue I see happening with wedding pros and Instagram - How this problem is corrected --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

On this week's episode, we are joined by Braden Drake Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal, tax, and financial shit legit. Braden works primarily with service-based, creative small business owners through his signature program Profit Rx. Connect with Braden: www.bradendrake.com www.instagram.com/bradenadamdrake www.bradensbesties.com Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Do you have a hobby, side-hustle, or a business? - 5 Tips to save on taxes --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

On this week's episode, we are joined by Braden Drake Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal, tax, and financial shit legit. Braden works primarily with service-based, creative small business owners through his signature program Profit Rx. Connect with Braden: www.bradendrake.com www.instagram.com/bradenadamdrake www.bradensbesties.com Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Do you have a hobby, side-hustle, or a business? - 5 Tips to save on taxes --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

On this week's episode we are joined by trial attorney, Rob Schenk Rob Schenk is a trial attorney representing wedding and event professionals.  Since 2012, Rob's focus has been on helping wedding pros operate legally and stay out of trouble! In 2016, he launched WedFormz.com, a database of downloadable contract templates for wedding and event businesses. In 2020, Rob started the Wedding Industry Law Youtube Channel and Podcast. Rob's expertise has been featured in Time, Huffington Post Weddings, Yahoo News, Slate Magazine, The Knot, PetaPixel, Above the Law, and Mobile Beat. Connect with Rob: IG: @weddinglawyer YouTube: https://www.youtube.com/c/Weddingindustrylaw Website: http://weddingindustrylaw.com/ Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Are non-refundable deposits enforceable? - When is a bad review defamation? - What are some contract clauses that most wedding pros need but don't have? - LLC vs. Corp. vs. S-Corp vs. Sole Proprietor- Which one is best? --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Today's guest, Heidi Thompson, has no shortage of hats that she wears! She is a wedding business and marketing strategist and is also a bestselling author, having published Clone Your Best Clients. She is also the founder of Evolve Your Wedding Business where she helps wedding professionals grow six-figure and multi-six-figure businesses without putting a ton of hours in! Heidi's business and marketing expertise has been featured on The Huffington Post, Wedding Business Magazine, Wedding Wire, and many more, and she is even an advisory board member for the UK Academy of Wedding and Event Planning and is also the creator and host of Book More Weddings Summit and Wedding Business CEO Summit! Heidi dives into what motivated her to get into marketing and the wedding industry and how she married those two passions together, how she goes about creating a marketing plan and the importance of doing research, how to create reasonable and realistic goals and how to measure those goals, how to stand out in a very saturated market, what she thinks about marketing and social media, and so much more! Andy, as he admits, is not an expert on marketing, so this conversation was helpful for him, and he hopes that it's informative for you as well! Be sure to check out Heidi and her business and to take advantage of the free two-week trial to her membership that she is offering! (To do that, go to The Wedding Business Collective's website and enter the code THEWEDDINGBIZ!) As always, if you can think of at least three good friends who might benefit from and enjoy this episode of The Wedding Biz, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast, especially since it really helps the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:35] – Discover that today's guest is Heidi Thompson of Evolve Your Wedding Business. [1:56] – Heidi reveals how she got into marketing strategy. [3:59] – Heidi describes how she goes about creating a marketing plan. [6:26] – Heidi argues that planners generally don't spend enough time on research. [7:27] – Andy and Heidi discuss avatars. [8:53] – Heidi gives advice regarding measuring goals. [11:04] – Heidi reiterates that planners tend to gloss over research. [12:12] – Andy explains why he has sometimes failed to do research himself. [13:33] – Heidi advises on how to do research while also being original. [14:38] – Andy gives insight into deriving inspiration. [16:12] – Heidi touches upon what she teaches her clients about standing out. [17:54] – Heidi outlines the difference between branding and marketing. [19:17] – We hear more about identifying what we want to be known for. [20:45] – Heidi reveals that she teaches her method in very small pieces to make it digestible. [22:33] – We learn how to reexamine a plan. [25:34] – Heidi gives her opinion on social media. [28:30] – Heidi leaves us with some closing thoughts and offers a free trial to her membership. [29:29] – Andy shares Heidi's website and Instagram information. Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Find Heidi: Heidi Thompson – Clone Your Best Clients Evolve Your Wedding Business - Website Heidi's Instagram Page Book More Weddings Summit - Website Wedding Business CEO Summit - Website The Evolve Your Wedding Business Podcast The Wedding Business Collective - Website (Enter THEWEDDINGBIZ for a free two-week trial!) Support The Wedding Biz by clicking here.   Title Sponsor: This episode is sponsored by Kushner Entertainment.

On this week's episode we are joined by trial attorney, Rob Schenk Rob Schenk is a trial attorney representing wedding and event professionals.  Since 2012, Rob's focus has been on helping wedding pros operate legally and stay out of trouble! In 2016, he launched WedFormz.com, a database of downloadable contract templates for wedding and event businesses. In 2020, Rob started the Wedding Industry Law Youtube Channel and Podcast. Rob's expertise has been featured in Time, Huffington Post Weddings, Yahoo News, Slate Magazine, The Knot, PetaPixel, Above the Law, and Mobile Beat. Connect with Rob: IG: @weddinglawyer YouTube: https://www.youtube.com/c/Weddingindustrylaw Website: http://weddingindustrylaw.com/ Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Are non-refundable deposits enforceable? - When is a bad review defamation? - What are some contract clauses that most wedding pros need but don't have? - LLC vs. Corp. vs. S-Corp vs. Sole Proprietor- Which one is best? --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

What's the most important thing to do in marketing? We will continue from last week and discuss more about marketing and copyrighting with Tayler Cusick Hollman Tayler is the owner of TAYLRD Media + Designs, a Co-Founder of Sourced Co., Contributing Editor at WeddingPro, and the former Marketing Director at Aisle Planner. As a wedding industry marketing consultant and copywriter, she's spent over six years working with wedding pros to help them develop the skills, strategies, and stuff they need to market their businesses and build their brands. When Tayler's not talking shop, you can find her talking politics with anyone who will listen, whipping up something from scratch in her kitchen, or out riding or skiing a mountain somewhere. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - What's the most important thing to do in marketing? The answer is to speak to your ideal clients. Why is this important? It helps you cut through the noise - How do you make sure you're doing that? The answer is a) build your customer map to know who you are talking to, b) define your brand voice to define how you are saying things, c) create a marketing strategy to define where you are going to say it --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

What's the most important thing to do in marketing? We will continue from last week and discuss more about marketing and copyrighting with Tayler Cusick Hollman Tayler is the owner of TAYLRD Media + Designs, a Co-Founder of Sourced Co., Contributing Editor at WeddingPro, and the former Marketing Director at Aisle Planner. As a wedding industry marketing consultant and copywriter, she's spent over six years working with wedding pros to help them develop the skills, strategies, and stuff they need to market their businesses and build their brands. When Tayler's not talking shop, you can find her talking politics with anyone who will listen, whipping up something from scratch in her kitchen, or out riding or skiing a mountain somewhere. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - What's the most important thing to do in marketing? The answer is to speak to your ideal clients. Why is this important? It helps you cut through the noise - How do you make sure you're doing that? The answer is a) build your customer map to know who you are talking to, b) define your brand voice to define how you are saying things, c) create a marketing strategy to define where you are going to say it --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Branding vs. Marketing and how to be ready for the next time Jackie comes from a performing arts background and has over a decade of design, production and vendor relations experience. It was after planning her own wedding that her eyes were opened to the lack of personal, customized experience-planning in Vermont. With support from those closest to her, a degree in Psychology and Business Management, and a passion for design, details and planning, the company was born. Jackie's approach to the planning experience is one of relaxation, creativity and ease. She is an inspired innovator and relentless in her pursuit for refinement & perfection in her designs. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - tips on better Branding and Marketing --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Branding vs. Marketing and how to be ready for the next time Jackie comes from a performing arts background and has over a decade of design, production and vendor relations experience. It was after planning her own wedding that her eyes were opened to the lack of personal, customized experience-planning in Vermont. With support from those closest to her, a degree in Psychology and Business Management, and a passion for design, details and planning, the company was born. Jackie's approach to the planning experience is one of relaxation, creativity and ease. She is an inspired innovator and relentless in her pursuit for refinement & perfection in her designs. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - tips on better Branding and Marketing --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Watch LIVE here: - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth - YouTube https://www.youtube.com/c/WeddingBusinessGrowth Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

So, you want to travel? Join us as we hat with "the wandering DJ", Ernesto "Big Ern" Lara, Jr Ernesto Lara Jr (aka. Big Ern) is the owner of Big Ern Productions and Big Ern Energy. He runs a hybrid mobile entertainment production business that provides talent and staging for all types of events across the country. Having been in the entertainment industry since 2000. He began his journey in music as a substitute karaoke host at a Washington State venue. He immediately fell in love with creating a fun atmosphere for everyone to enjoy. Over the next 10 years he continued to work a primary job and host karaoke/DJ. He then transitioned to only DJing and hosting karaoke as a career. Today, he specializes in DJing weddings, corporate events, bars, private & public events, charities, fundraisers, and school events for all occasions. Spreading joy and happiness is his passion. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Pros and Cons of being a traveling wedding and event vendor - Tips on how to get started providing your services to destination events - Sneak Peek at what Big Ern has coming up in 2022 and beyond --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

So, you want to travel? Join us as we hat with "the wandering DJ", Ernesto "Big Ern" Lara, Jr Ernesto Lara Jr (aka. Big Ern) is the owner of Big Ern Productions and Big Ern Energy. He runs a hybrid mobile entertainment production business that provides talent and staging for all types of events across the country. Having been in the entertainment industry since 2000. He began his journey in music as a substitute karaoke host at a Washington State venue. He immediately fell in love with creating a fun atmosphere for everyone to enjoy. Over the next 10 years he continued to work a primary job and host karaoke/DJ. He then transitioned to only DJing and hosting karaoke as a career. Today, he specializes in DJing weddings, corporate events, bars, private & public events, charities, fundraisers, and school events for all occasions. Spreading joy and happiness is his passion. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Pros and Cons of being a traveling wedding and event vendor - Tips on how to get started providing your services to destination events - Sneak Peek at what Big Ern has coming up in 2022 and beyond --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Heidi is teaching actionable things you can do to take better control of your time and step into your role as CEO of your business. We cover productivity, time management, an intro to what functioning as a CEO really means and why you need to dedicate time to it, and an introduction to outsourcing to free up time for revenue-generating activities. Link to the Wedding Business CEO Summit: https://livelywed--heidithompson.thrivecart.com/t3-wedding-pro-power-pack-feb-2022/ IG: https://www.instagram.com/evolveyourweddingbusiness

o, you want to travel? Join us as we hat with "the wandering DJ", Ernesto "Big Ern" Lara, Jr Ernesto Lara Jr (aka. Big Ern) is the owner of Big Ern Productions and Big Ern Energy. He runs a hybrid mobile entertainment production business that provides talent and staging for all types of events across the country. Having been in the entertainment industry since 2000. He began his journey in music as a substitute karaoke host at a Washington State venue. He immediately fell in love with creating a fun atmosphere for everyone to enjoy. Over the next 10 years he continued to work a primary job and host karaoke/DJ. He then transitioned to only DJing and hosting karaoke as a career. Today, he specializes in DJing weddings, corporate events, bars, private & public events, charities, fundraisers, and school events for all occasions. Spreading joy and happiness is his passion. Topics of Discussion:⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ - Pros and Cons of being a traveling wedding and event vendor - Tips on how to get started providing your services to destination events - Sneak Peek at what Big Ern has coming up in 2022 and beyond --------------------------------- Don't forget to grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Becoming the CEO of Your Wedding Business with Heidi Thompson Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Topics of Discussion:⁣⁣⁣ Becoming the CEO of Your Wedding Business Managing Burnout & Not Having Enough Time Grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Becoming the CEO of Your Wedding Business with Heidi Thompson Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Topics of Discussion:⁣⁣⁣ Becoming the CEO of Your Wedding Business Managing Burnout & Not Having Enough Time Grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message

Today on the podcast, we have a very special guest: the one and only Heidi Thompson, founder of Evolve Your Wedding Business and host of the Book More Wedding Summit and Wedding Business CEO Summit! We're talking about something that every entrepreneur mulls over constantly, especially during the first few years of starting a business — how to market to your ideal client. This episode is information-packed, so I'm glad you clicked on this one today!For full show notes and guest links click HERE! Please share your biggest takeaway and review our podcast HERE!Follow me online!!Website InstagramFacebook ----- #FemaleEntrepreneur #weddingproceo #weddingprocoachGet Your FREE Ticket to the Book More Weddings Summit!

It's time to life up our heads from managing, or surviving, in our wedding celebrancy business, and to actually lead our businesses to a place where they bring us joy and happiness again. This episode of the podcast is with someone who helps people like us do things like that, Heidi Thompson from Evolve Your Wedding Business. Heidi is hosting the Wedding Business CEO Summit later this month and Josh is speaking at the summit on automating your customer journey. Celebrant Institute members and Celebrant Talk Show listeners get a free ticket to the summit by clicking here! --- Send in a voice message: https://anchor.fm/celebrant/message