Wedding Empires Podcast - Grow and Market Your Dream Wedding Business

Ask Jac & Ben A Question!Ever wondered what separates truly luxury weddings from those that simply cost a lot? Elizabeth Solaru, multi-award winning luxury business consultant and former cake artist to Queen Elizabeth, pulls back the curtain on the exclusive world of high-net-worth clientele.Elizabeth's remarkable journey from microbiologist to headhunter to luxury entrepreneur provides the perfect backdrop for her revolutionary insights. She reveals that luxury isn't defined by budget alone, but by understanding the psychology behind different types of wealthy clients. "You could have King Charles and Ozzy Osbourne with identical budgets," Elizabeth explains, "but their weddings would require completely different approaches because their psychological profiles as luxury clients differ dramatically."For wedding professionals looking to break into this exclusive market, Elizabeth offers tactical strategies that go beyond the obvious. Rather than focusing on luxury publications or social media, she suggests identifying gatekeepers like personal assistants who control access to wealthy individuals. Her approach to Instagram is equally surprising – look for private accounts under pseudonyms and notice who major luxury brands are responding to in comments.The mindset shift required for luxury positioning proves just as important as marketing tactics. Wedding professionals must recognize what type of luxury business founder they are (artisan, visionary, etc.) and build complementary partnerships accordingly. When showcasing work online, Elizabeth advocates quality over quantity: "Don't show 20 products when three incredible products will do the job." Your website should guide visitors like a Sherpa, creating curiosity through strategic organization and authentic storytelling.Website: www.elizabethsolaru.com Support the show

Ask Jac & Ben A Question!Introducing our new segment, We Need To Talk (WNTT). Where Ben & Jac tackle the issues no-one talks about in the Wedding Industry.Ever sat in your car before a wedding, heart racing, convinced you can't possibly deliver what your clients expect—despite years of successful experience? You're not alone.This candid conversation pulls back the curtain on the wedding industry's silent epidemic: anxiety, imposter syndrome, and the crushing self-doubt that plagues even the most accomplished professionals. When Ben shared a raw video about his pre-wedding anxiety after 20+ years and 1000+ weddings, the response was overwhelming. Countless wedding pros admitted they face the same struggles but never felt safe discussing them openly.Timing couldn't be more relevant as the wedding industry faces a significant economic downturn in 2024. After the post-COVID boom years of 2021-2023, many businesses are experiencing dramatic drops in inquiries, smaller wedding budgets, and mounting financial pressure—all factors that intensify professional anxiety. We explore how these external stressors compound the internal battles many creatives already fight.Beyond simply naming the problem, we share practical strategies for managing these moments: education as confidence-building, specific breathing techniques, planning systems, and community support. We also discuss how underlying factors like ADHD, hormonal changes, and other biological realities shape our professional experiences in ways rarely acknowledged in business conversations.The most powerful takeaway? You deserve to be in that room. The couple chose you specifically, above all others. Your anxiety doesn't define your abilities—and understanding that everyone from newcomers to industry veterans experiences these same feelings can be the first step toward healthier relationships with ourselves and our work.Join our community as we continue these essential conversations about the realities of creative entrepreneurship. You're never as alone as your anxiety wants you to believe. Support the show

Ask Jac & Ben A Question!Ever published a blog post that disappeared into the internet void, never to be seen again? You're not alone. In this eye-opening conversation with Adriana Mott, founder of wedding marketing agency Ava and the Bee, we uncover how one strategic blog post helped a client book a $15,000 wedding—and how you can do it too.Adriana brings a unique perspective as someone who's walked in your shoes. Before founding her agency, she ran a successful wedding planning, floral design, and bridal boutique business. She learned blogging strategy through necessity, not theory, watching her website outrank established competitors who had been in business for decades.The shocking truth? Most wedding pros completely misunderstand what makes blogs effective. It's not just about beautiful images (though they help). We dive deep into what Google actually wants, why you should limit your photo count, and the strategic keyword research that helps couples find you. Adriana breaks down her step-by-step formula for creating blogs that convert browsers into buyers—including exactly what questions to ask clients to generate compelling content.But perhaps the most valuable insight is learning how to repurpose one well-crafted blog into weeks of content across multiple platforms. Stop creating content that dies after one post! Adriana shows how to transform a single wedding feature into Instagram captions, sales materials, and nurturing emails that potential clients actually want to receive.Whether you've tried blogging without success or avoided it entirely, this episode provides the practical framework you need to turn this underutilized marketing channel into a client-booking powerhouse. Ready to make your blog work harder for your wedding business? This is the strategy you've been missing. Support the show

Ask Jac & Ben A Question!Tired of being a "glorified hobbyist" in the wedding industry? In this eye-opening conversation with business coach Tammy Johnston, we uncover the crucial mindset shifts and practical strategies needed to transform your wedding business from struggling side-hustle to profitable enterprise.Tammy pulls no punches as she dissects the common pitfalls trapping so many talented wedding professionals. The harsh truth? Being excellent at photography, planning, or floristry isn't enough – true success requires mastering the eight fundamental pillars of business that apply across all industries. Most wedding pros are spending 85-90% of their time perfecting their craft when successful business owners allocate just 10-15% to service delivery.We dive deep into pricing strategies that account for your true costs (hint: you're probably drastically undercharging), marketing approaches that don't rely solely on social media, and system development that frees you from being a "professional plate spinner." Tammy's practical advice on maintaining client relationships long after the wedding day reveals untapped revenue potential through referrals that most pros completely miss.Perhaps most valuable is her guidance on team building – focusing not on when to hire but who to hire to complement your weaknesses rather than duplicate your strengths. Her three actionable steps provide an immediate roadmap for wedding professionals ready to elevate their business acumen and profitability.Whether you're just starting your wedding business journey or looking to break through a growth plateau, this episode delivers the straight talk and strategic insight needed to stop being a "volunteer in the wrong line" and start building the profitable business you deserve. Connect with Tammy at KSABusiness.ca and take the first step toward transforming your passion into sustainable profit. Support the show

Ask Jac & Ben A Question!Ready to transform your wedding business with Facebook and Instagram advertising? This episode delivers game-changing insights from digital marketing expert Kyle of Social Geeks, who manages Wedding Academy's successful ad campaigns.Before spending a single dollar on ads, Kyle emphasizes the importance of preparation. Your business is like a bucket—Facebook ads are the tap that can fill it with leads, but if your bucket has holes (poor systems, confusing website, no follow-up process), you'll waste your investment. Smart wedding pros install tracking tools like Google Analytics and the Facebook Pixel immediately, even if advertising isn't in their immediate plans. This data becomes invaluable when you eventually launch campaigns.Kyle breaks down the three-tiered marketing funnel approach that wedding businesses should implement. Top-of-funnel content educates and provides value through guides or quizzes. Middle-of-funnel targets those who've already engaged with your brand. Bottom-of-funnel focuses on converting hot prospects with testimonials and limited-time offers. Each tier requires different messaging and expectations.The episode delivers practical formulas for calculating your ideal ad budget based on what a lead is truly worth to your business. For photographers, planners, or venues charging thousands per wedding, understanding this math prevents overspending while ensuring sufficient investment to generate results. Kyle recommends starting with $10-20 daily to test different approaches before scaling what works.The conversation explores Meta's latest innovations, including Advantage Plus AI-powered campaigns and advanced lead generation options that integrate with CRM systems. These tools enable automated follow-up sequences that dramatically increase conversion rates. Kyle shares how responding to leads within five minutes can be a game-changer for wedding professionals—something now possible through integration with platforms like Go High Level.Whether you're completely new to Facebook advertising or looking to optimize existing campaigns, this episode provides actionable strategies to improve your digital marketing performance and attract your ideal wedding clients at the right time in their planning journey. Support the show

Ask Jac & Ben A Question! Step into the stunning world of marquee weddings with Susie Evans, founder of Susie Evans Wedding and Events Co. In this episode, we unpack the unique challenges and endless possibilities that bespoke marquee weddings present. Susie shares her journey into the wedding industry, revealing how her passion for creating memorable experiences evolved into a successful career characterized by a commitment to personalization and luxury.Discover the ins and outs of transforming blank outdoor spaces into breathtaking celebrations that reflect the unique vision of each couple. Susie emphasizes the importance of understanding logistics and having contingency plans in place, especially when dealing with the unpredictability of nature. With over a decade of experience, she provides invaluable insights into the preparations necessary for a marquee event, including hiring vendors, coordinating logistics, and ensuring an unforgettable ambiance with strategic lighting design.We also explore how marquee weddings allow couples to customize every element down to the finest detail, with a focus on creating immersive guest experiences. Susie encourages brides and grooms to break away from traditional formats and celebrate their love story in a way that resonates with their personalities.If you're looking to create a marquee wedding, or if you're an aspiring wedding planner eager to edge into this niche, this episode is packed with expert advice and inspiration. Tune in for an insightful discussion that will help you plan the wedding of your dreams! Don't forget to subscribe, share, and leave a review to help others discover this episode!

Ask Jac & Ben A Question!Wedding professionals, your moment for global recognition has arrived! The Wedding Academy proudly introduces the Global Wedding Excellence Awards (GWEA) – our inaugural celebration of exceptional talent throughout the wedding industry.After mentoring over 8,000 wedding professionals across two decades, we've witnessed the extraordinary passion, creativity, and dedication that defines this industry. Now, we're creating the spotlight you deserve. Whether you're a planner crafting flawless events, a photographer capturing timeless moments, or a newcomer bringing fresh innovation, GWEA offers the perfect platform to showcase your excellence to the world.The awards span eight global regions including Asia, Africa, Europe, Canada, USA, Australia, New Zealand, and the Middle East, with categories covering every specialty from planning and venues to floristry and entertainment. Our unique process combines public appreciation with expert evaluation – after applications close April 30th, public voting will determine finalists before our distinguished panel selects winners to be announced July 1st, 2025.Winning means more than just bragging rights. Recipients gain powerful industry validation, extensive media coverage, marketing opportunities, and official badges that differentiate you in a competitive marketplace. Most importantly, it's your chance to be recognized for the magic you create behind the scenes every day.Ready to take your place among the best? Submit your nomination at weddingacademyglobal.com/awards today. With over 100 entries already received, this promises to be a landmark event celebrating wedding professionals worldwide. Your extraordinary work deserves extraordinary recognition – join us in this celebration of wedding excellence! Support the show

Ask Jac & Ben A Question!Step into the world of wedding photography with Craig Peterman, a visionary who has mastered the art of building a brand that resonates with couples. Join us as we explore Craig's inspiring journey, starting from his roots in high school photography to becoming a sought-after name in the wedding industry. His unique approach to storytelling, where candid moments take center stage, offers invaluable insights for aspiring photographers looking to make their mark.Discover how Craig emphasizes an authentic client experience, crafting luxury services that cater to each couple's narrative. We'll dive into the challenges of navigating a saturated market and learn how fostering genuine relationships holds the key to success. You'll also hear about the importance of capturing the unscripted moments that truly reflect the joy and chaos of wedding days.With practical advice on branding and marketing strategies tailored to the wedding photography landscape, Craig shares the lessons he's learned throughout his career. So, whether you're a newly-engaged couple or a photographer keen on refining your craft, there's something in this episode for you!Join the conversation, subscribe to our podcast, and don't forget to share your favorite moments from the episode! The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Ask Jac & Ben A Question!Sally Gallis, a former drama teacher with a passion for storytelling, has made a striking transition into the world of wedding planning, founding her own successful business, Luna and the Lane, in Brighton. She unravels her fascinating journey from the classroom to orchestrating unforgettable celebrations, revealing how her drama teaching skills played a pivotal role in shaping her new career. Sally's story is more than just a career change; it's a testament to courage and the incredible power of transferable skills that many educators possess when they seek new paths.Facing the unpredictable nature of weddings, Sally shares her initial struggles and how she cleverly leveraged her production background to navigate her new industry. She opens up about the challenges of building a reputation without a portfolio and how understanding her ideal client became a game-changer. Her journey is peppered with insights about the importance of collaboration, networking, and perseverance, accompanied by relatable anecdotes, including that iconic "Jerry Maguire" moment that every entrepreneur can relate to when seeking validation and support.As Sally's business flourished, the role of mentorship and networking became central to her success, particularly during the challenging times of the COVID-19 pandemic. Through personal stories and experiences, she emphasizes the importance of remaining calm in high-pressure situations and nurturing personal relationships that bring a unique touch to her work. Sally leaves us with practical advice for budding wedding planners, underscoring the significance of embracing new experiences, enjoying simple pleasures like a favorite pair of shoes, and maintaining a balance between being dedicated and not taking life too seriously. Support the show

Ask Jac & Ben A Question!What if you could safeguard your wedding business against unexpected challenges and legal pitfalls? Join us on this eye-opening episode of Wedding Empires as we welcome the formidable Leah Weinberg, a former wedding planner who has seamlessly transitioned back into law to become a pivotal force in the wedding industry. Leah shares her unique journey, unveiling how she established Weinberg Legal amidst the COVID-19 pandemic to champion the needs of wedding and event professionals. Her background provides her with a rare perspective, enabling her to dispel common legal misconceptions and underline the necessity of clear, comprehensive contracts. Leah's insights are not just about preventing legal headaches; they are about empowering vendors to manage expectations and secure fair compensation for their hard work.Throughout the episode, we dive into the critical importance of force majeure clauses and the ramifications of unforeseen events on weddings. Leah enlightens listeners on essential strategies to handle contract rescheduling or cancellations proactively. Our discussion also navigates the murky waters of legal blind spots, such as poor communication, which often lead to disputes. Leah stresses the significance of working with an attorney to build robust contracts and the risks of relying on generic templates. Delving into the nuances of passing credit card fees to clients, she highlights the legal variances across states. Ultimately, Leah's message is clear: investing in professional legal advice is not just prudent; it's a strategic move to future-proof your business. Support the show

Ask Jac & Ben A Question!Join us as we embark on a captivating journey into the world of destination weddings with the remarkable Alida Silify C., a distinguished wedding planner from Eastern Europe. Ever wondered what it takes to plan an international wedding and why Hungary is becoming a hotspot for such events? Get ready to uncover Alida's fascinating path into the industry, her expert strategies for navigating cultural nuances, and how she bridges the gap in language and time zones with international clients. This episode promises an exhilarating look into becoming a trusted expert in the destination wedding market, filled with Alida's firsthand insights and anecdotes that will leave you inspired and informed.As we explore further, Alida graciously shares her treasure trove of resources for planning weddings in Hungary. Whether you're an aspiring wedding planner or a curious couple, discover the wealth of knowledge available through her educational website, alidawedding.com, and the valuable connections offered by the Wedding Academy. My co-host, Ben, and I are thrilled to showcase Alida's invaluable contributions to the industry, making this episode a must-listen for anyone eager to expand their horizons in wedding planning. From practical advice to potential collaborations, immerse yourself in this rich tapestry of knowledge that Alida so generously provides. Support the show

Ask Jac & Ben A Question!Unlock the secrets to a thriving wedding business and a balanced life as we welcome Heidi Thompson, the bestselling author behind "Clone Your Best Clients" and the mastermind of Evolve Your Wedding Business. Discover how the upcoming Wedding Business CEO Summit on the 17th February can transform your work weeks from exhausting marathons to sustainable journeys. Heidi shares her unique motivation for creating a free, accessible space where wedding professionals can focus not just on booking more weddings but also on nurturing their personal well-being. With specialized sessions like Caitlin Blair's on ADHD-friendly workflows, this summit is designed to meet diverse needs and help you create a business that fits your lifestyle.Join us on an exhilarating global journey as Heidi and I explore the excitement and challenges of embarking on worldwide tours. Together, we delve into the transformative experiences that come with such ventures, and I express my enthusiasm to join her remarkable podcast as a guest. Heidi's contribution as an inspiring speaker at our event is invaluable, and she leaves us with insights that resonate deeply. Don't miss out on the opportunity to learn from 45 incredible experts, and be sure to secure your free ticket using the link in the show notes. This episode promises to be an empowering and enlightening experience for anyone in the wedding industry.

Ask Jac & Ben A Question!How does a spontaneous trip to Japan end up with an unexpected twist, and what does it have to do with our voice struggles? Join us on this quirky adventure as we come back from a whirlwind trip filled with unexpected turns, including a hospital visit that put our vocal cords to the test. As we gear up for upcoming travels to Malaysia and Vegas, we toss around jokes about Vegas weddings while diving into the current wedding industry trends. The impact of economic factors like inflation and interest rates is no laughing matter, but the rise in inquiries has us optimistic for a brighter future. We're closing out Season 3 with a bang and a touch of drama worthy of reality TV itself. Reminisce with us over unforgettable moments like Aviva Drescher's prosthetic leg throw, and ponder how editing can turn timelines topsy-turvy. With Season 4 on the horizon and pre-recorded content in the pipeline, expect tales of disastrous weddings and unexpected antics. Throw in your own stories, and let's spice things up together. A heartfelt thank you for your incredible support over 26 episodes—we promise to return with even more laughter, chaos, and captivating content! Support the show

Ask Jac & Ben A Question!Join us as we sit down with Jessica Bishop, the inspiring founder of the Budget Savvy Bride, who transformed her personal wedding planning blog into a go-to destination for budget-conscious couples. Discover Jessica's journey and her innovative strategies to grow a brand from scratch without spending a fortune. Learn from her experience of juggling a full-time job while reinvesting in her blog. Aspiring wedding professionals will gain invaluable insights on building businesses sustainably, underscored by Jessica's remarkable achievement of selling over 250,000 copies of her best-selling book through savvy network leverage.Tune in to uncover cost-effective press and marketing secrets for wedding pros, featuring platforms like Qwoted, HARO, and Source Bottle that connect experts with journalists in search of insights. Social media, especially Pinterest, emerges as a vital tool for capturing attention and potential clients, with expert advice from industry leaders such as Megan Ely. Our conversation also explores the efficiency gained through social media scheduling tools, allowing wedding planners to save time while focusing on what truly matters. With Jessica's insights, you'll be equipped to maximize your reach and plan unforgettable weddings on a budget.Jessica Bishop | Website | www.thebudgetsavvybride.comLinkedIn | www.linkedin.com/in/jessicalehrybishop/Instagram | @budgetsavvybrideFacebook Page | www.facebook.com/budgetsavvybride Support the show

Ask Jac & Ben A Question!Discover the captivating world of wedding cinematography with Dimitris Tavlidis, a celebrated filmmaker from Greece with a portfolio boasting over 400 destination weddings. Dimitris shares his incredible journey from filming a bride's preparation to becoming a sought-after expert in the wedding industry. Learn the art of creating seamless, memorable events by building strong relationships with fellow vendors and professionals. Dimitris sheds light on essential strategies for effective communication, flexibility, and mutual respect, and reveals how these elements contribute to an unforgettable experience for couples and foster lasting collaborations.Explore the pivotal collaboration between cinematographers, photographers, and planners, as Dimitris offers invaluable insights into discreet documentation and creating optimal conditions for capturing a couple's special day. Discover the power of teamwork and social media in enhancing visibility and success for all involved. Whether you're a seasoned pro or new to the wedding scene, Dimitris's advice on patience, persistence, and mastering your craft will prove indispensable in navigating this competitive market. Don't miss his stories of capturing love against Greece's stunning backdrops and find links to his work in the show notes.Connect with Dimitri:Website | www.dimitrispavlidisfilms.comInstagram | @‌dimitris.pavlidis.filmmakerFacebook | facebook.com/dimitris.pavlidis.visionfilms Support the showJOIN THE CONVERSATION IN OUR FACEBOOK GROUPAsk questions ahead of interviews, view video interviews and discuss!www.facebook.com/groups/weddingempirespodcast Want to share your thoughts and connect with fellow wedding enthusiasts? Website: www.weddingempires.com Instagram @weddingacademylive TikTok @weddingacademylive PODCAST TEAM Host & Producer: @msjacbowie Co-Host: @ben_connolly_photographer

Ask Jac & Ben A Question!In this exciting episode of Wedding Empires, we're joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With accolades from the Public Relations Society of America and Eventex, Meghan has a proven track record of elevating brands through media exposure. Her clients have been featured in prestigious outlets like The Knot, Martha Stewart Weddings, Brides, Architectural Digest, and Style Me Pretty.During our conversation, Meghan shares actionable tips and strategies for wedding pros looking to break into top-tier publications and grow their businesses. Whether you're a planner, photographer, florist, or another wedding vendor, you'll learn:How to craft compelling pitches that editors can't resist.The must-have elements of a successful submission.How to build and maintain strong relationships with editors and media outlets.The secret to standing out in a crowded and competitive market.Ways to leverage your media features to attract more clients and grow your brand.As a WeddingPro educator and an experienced speaker at major conferences, Meghan has a unique ability to make PR approachable and achievable for everyone. Tune in for a deep dive into the world of wedding publicity and learn how to take your business to new heights by sharing your story with the world. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showJOIN THE CONVERSATION IN OUR FACEBOOK GROUPAsk questions ahead of interviews, view video interviews and discuss!www.facebook.com/groups/weddingempirespodcast Want to share your thoughts and connect with fellow wedding enthusiasts? Website: www.weddingempires.com Instagram @weddingacademylive TikTok @weddingacademylive PODCAST TEAM Host & Producer: @msjacbowie Co-Host: @ben_connolly_photographer

Ask Jac & Ben A Question!What could possibly go wrong at a wedding? Uncover the hilarious and sometimes cringe-worthy world of wedding mishaps with our new podcast segment, "I Do Disasters." Join us as we dive into real-life stories of matrimonial mayhem, where everything that could go wrong did, and find out how these golden lessons can save your special day from going sideways. Plus, discover our revamped website, now home to a vibrant online magazine offering a treasure trove of insights on business, marketing, finance, and more.But that's not all! Ben and I are excited to bring you "Ask Wedding Empires," a segment dedicated to answering your burning questions about the wedding industry and beyond. Whether you're curious about marketing strategies or just need some solid advice, we're here to help. Check out weddingempires.com to submit your questions and stories, and be part of our engaging and entertaining podcast experience here at Wedding Empires. Let's keep the conversation going and ensure your voice is heard. Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Prepare to be intrigued as we welcome Kyle, the mastermind behind Social Geeks, to unveil the transformative potential of Go High Level (GHL). This episode is a treasure trove for digital marketers and creative professionals, offering a glimpse into a platform that promises to revolutionize business operations. If you've been wrestling with managing different tools like HubSpot, Kajabi, or Zapier, Kyle's insights into consolidating them into GHL's seamless system will be a game-changer for you.Brimming with practical advice, the conversation takes us through the multifaceted benefits of GHL for industries like wedding planning and photography. Through Kyle's journey from the music industry to digital marketing, we uncover how automation in client engagement can vastly enhance efficiency and ROI, letting professionals focus on what they do best. The episode also highlights innovative engagement strategies, such as the "fast five" tool and interactive quizzes, offering listeners fresh ideas to optimize their client interactions.In the spirit of camaraderie, Benjamin, Jac, and Kyle share humorous anecdotes and relatable experiences, making the discussions about technicalities both engaging and enjoyable. We dive into the nuances of setting up CRM systems, the power of email marketing automation, and the emotional highs and lows of client feedback. As we wrap up, listeners are encouraged to explore further with Kyle's support and expertise, ensuring you're fully equipped to harness the power of GHL in your business endeavors.Get started with GoHighLevel, with support from Kyle!https://bit.ly/4fQXQfV

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her sanctuary and solution for dealing with stress, especially for those affected by PTSD. Her unique journey into the world of weddings uncovers how she applies her skills in high-pressure environments, and her partnership with Ben adds an intriguing dynamic to the wedding industry's hidden challenges. Hayley's insights offer valuable lessons for anyone in demanding professions looking to find balance and peace.Explore with us the fascinating ways the body stores and releases stress, including the intriguing concept of the "stress triangle" and the surprising emotional releases found through yoga. We introduce practical techniques like deep breathing and playful stress-shaking inspired by animals, proving that stress relief can be both effective and accessible. The benefits of mindful relaxation and tailored strategies to quell a busy mind are discussed, debunking myths and highlighting yoga's core advantages beyond stereotypes. Discover how moments of stillness can boost productivity and wellbeing, with personal stories offering relatable and diverse methods for finding calm.Find out more about Hayley: www.hayleyrobinson.com.au Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photography, sparked by a simple camera gift, and her unexpected detour that landed her amid a thriving wedding scene. Her tales of navigating the challenges of the COVID-19 pandemic, all with a touch of serendipity and resilience, add both depth and delight to our conversation.Curious about the magic behind viral social media content? Angela spills the beans on her reluctant yet rewarding plunge into TikTok during the pandemic. Her authentic, behind-the-scenes wedding footage, peppered with humor, garnered significant attention and taught her valuable lessons about the unpredictability of viral fame. Explore with us the balancing act of maintaining personal authenticity while upholding professionalism online, and how Angela crafts connections with her audience through relatable storytelling.For those eager to boost their social media prowess, Angela's insights are a treasure trove. From TikTok to Instagram, her thriving online presence serves as both inspiration and guidance for budding photographers. Angela discusses her mentorship services, providing a helping hand to those keen to master digital branding. Whether you're drawn to her stunning photography or seeking advice on elevating your own social media game, this episode offers a wealth of knowledge and inspiration for anyone in the creative industry.To find out more about Angela visit: www.angelabrushephotography.com  Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director for a major radio network in Bundaberg. Joined by Benjamin Connolly, we reflect on the hurdles currently facing wedding professionals, from the lingering impacts of the COVID-19 pandemic to economic uncertainties. Plus, we chat about why recording in person makes all the difference and the frustrations of remote setups.Get ready for some laughter and chaos as we announce our brand-new podcast, "I Do Disasters!" We're diving headfirst into the wild and wacky world of weddings, featuring real-life disaster stories from those who've lived to tell the tale. Whether it's suppliers, brides, grooms, or guests, everyone's got a story, and we want to hear yours! Send us your brief yet hilarious accounts, and brace yourself for unfiltered reviews, gnarky comments, and our take on Bridezillas and other wedding mishaps. Don't miss out on the exciting episodes of Wedding Empires coming up, and stay tuned for potential guest appearances! Support the Show.CONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast WEDDING EMPIRES PRO SUBSCRIBE HERE FOR $9 PER MONTH Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire. Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month. Exclusive episodes only for PRO members! Massive template library of tried and tested templates for your wedding business Opportunity to be a guest on the Podcast Network with other wedding professionals worldwide. PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives ...

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on elevating their event planning business. Sarah guides us through the robust features of Isle Planner, highlighting its customizable client-facing features like checklists and timelines, which are invaluable in keeping both planners and clients in perfect harmony throughout the event planning journey.Ever wondered how top wedding professionals stay ahead of the curve? Our discussion with Sarah unveils the strategic prowess behind Isle Planner's contact management and budgeting tools. Discover the magic of color-coded status indicators, vendor categorization that streamlines selection and coordination, and a budgeting tool that fosters transparency and helps in managing client expectations. These innovative features are not just about keeping things organized; they're about making every penny of the client's budget work harder while simplifying financial conversations.Wrapping up, Sarah offers her seasoned advice for budding entrepreneurs in the wedding industry, emphasizing the importance of infusing one's brand voice into their chosen technology. We also get a peek at Isle Planner's latest advancements, like their RSVP tool and wedding website functionality, designed to enhance guest experience and streamline guest management. And for those looking to stay ahead in the competitive world of event planning, don't miss out on the special discount for Isle Planner, ensuring you have the tools to thrive in the industry. Join us and let Sarah's expertise help you transform your approach to wedding planning. Support the Show.CONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast WEDDING EMPIRES PRO SUBSCRIBE HERE FOR $9 PER MONTH Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire. Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month. Exclusive episodes only for PRO members! Massive template library of tried and tested templates for your wedding business Opportunity to be a guest on the Podcast Network with other wedding professionals worldwide. PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives ...

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your professional world. From his humble beginnings as a waiter to becoming a titan in the events industry, Jordan's candid tales of climbing the networking ladder will leave you inspired and ready to shake up your own approach to making those crucial connections.Ever feel like networking is a party you weren't invited to? Fear not! This episode is brimming with relatable stories and practical tips, especially for the introverts who'd rather blend into the wallpaper than work the room. I confess my own networking jitters and how I overcame them by creating a familiar space at events. Together with Jordan, we dissect strategies for virtual networking and the importance of being a regular face in the crowd. If you're ready to transform anxiety into action, our conversation will equip you with the tools to step into the networking arena with newfound confidence.As we wrap up our enlightening chat with Jordan Heller, we tease the exciting horizon for our Wedding Academy. With a revamped website and a shiny new pro community subscription, your journey of growth never stops. Get a glimpse into the future of networking, where intimate, niche experiences await, and learn why even the missteps in our careers are stepping stones to personal growth. Don't miss out on joining our innovative empire – reach out on Instagram, TikTok, or our Facebook group, and stay tuned for a secret project that's set to engage and transform your professional path in magical ways.GUEST INFORMATION:Website: www.suncoastweddingsandevents.comInstagram: @SWELevents Support the Show.CONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast WEDDING EMPIRES PRO SUBSCRIBE HERE FOR $9 PER MONTH Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire. Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month. Exclusive episodes only for PRO members! Massive template library of tried and tested templates for your wedding business Opportunity to be a guest on the Podcast Network with other wedding professionals worldwide. PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives ...

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle your community, or think about the buzz you could create with impromptu photoshoots that capture life's spontaneous moments. Our conversation with local marketing expert, Madelyn Furlong will reveal how to leverage those personal connections to turn your clients into vocal supporters of your brand.When it comes to building a trusted local network, it's all about those genuine interactions that forge lasting relationships. We'll share why a handshake and a smile at a neighbouring business can do more for your reputation than a dozen emails, and why little acts of kindness, like leaving glowing reviews for fellow vendors, can come back to you tenfold. Plus, we discuss the art of soliciting authentic client testimonials that keep the positive vibes flowing and help safeguard your business against the occasional negative review.But wait, there's more – networking isn't just schmoozing at social events, it's an art form, and we're breaking down how you can tailor it to your unique style. Whether you're a pro at working the room or someone who prefers the behind-the-scenes approach, learn how to leave your mark and follow up in ways that resonate and are memorable. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Wedding Empires ProBe there live for podcast interviews, additional trainings and templates for your wedding business.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.CONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast WEDDING EMPIRES PRO SUBSCRIBE HERE FOR $9 PER MONTH Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire. Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month. Exclusive episodes only for PRO members! Massive template library of tried and tested templates for your wedding business Opportunity to be a guest on the Podcast Network with other wedding professionals worldwide. PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the charismatic and insightful Ben, who brings a fresh perspective and boundless energy to our discussions.Join us as Ben opens up about his experiences and aspirations, offering a glimpse into the person behind the microphone.But that's not all! Prepare to be entertained as we embark on a hilarious and enlightening exchange, filled with laughter, candid anecdotes, and unexpected revelations. From sharing amusing anecdotes to discussing our shared interests and goals, Ben's infectious enthusiasm will leave you eagerly anticipating what's to come.So, whether you're a longtime fan or a newcomer to our podcast, don't miss out on this captivating episode as we officially welcome Ben Connolly into the fold and set the stage for an unforgettable journey ahead! The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.CONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast WEDDING EMPIRES PRO SUBSCRIBE HERE FOR $9 PER MONTH Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire. Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month. Exclusive episodes only for PRO members! Massive template library of tried and tested templates for your wedding business Opportunity to be a guest on the Podcast Network with other wedding professionals worldwide. PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry.Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively.Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.Towards the end of the episode, Heidi announces an upcoming five-day challenge to help wedding professionals position themselves as the go-to person for their specific ideal client. Listeners are encouraged to join the challenge to enhance their marketing strategies.Overall, this episode provides valuable insights and actionable tips for wedding professionals looking to stand out in a crowded market and attract their ideal clients effectively. Tune in to the Wedding Empires podcast for more expert advice and inspiring stories in the wedding industry.

In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry.Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively.Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.Towards the end of the episode, Heidi announces an upcoming five-day challenge to help wedding professionals position themselves as the go-to person for their specific ideal client. Listeners are encouraged to join the challenge to enhance their marketing strategies.Overall, this episode provides valuable insights and actionable tips for wedding professionals looking to stand out in a crowded market and attract their ideal clients effectively. Tune in to the Wedding Empires podcast for more expert advice and inspiring stories in the wedding industry.

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding planning. In a world where connections are currency, we delve into the art of forming genuine bonds with clients and the power of standing in your own truth, whether you're crafting a marketing strategy or facing a challenging client situation.As a business coach, Chrissy brings a refreshing take on networking that transcends the digital landscape, emphasizing the value of in-person encounters. Let's be honest, it's easy to lose yourself in the sea of trends, but here, we share stories of how staying true to one's brand can forge lasting relationships and ward off burnout. We also tackle the tough stuff: recognizing when you're veering off-course and how to steer back to authenticity with confidence in every aspect of your marketing communications.Wrapping up, we reflect on the importance of self-care, boundary setting, and the aftermath of events. Chrissy leaves us with poignant insights on self-discovery, providing practical advice and resources for aligning your personal truths with your professional endeavors. It's an episode brimming with wisdom for any wedding professional looking to build an empire rooted in authenticity. Don't miss out on this and more in our Wedding Empires Pro community – and for a touch more inspiration, follow our new Instagram account where the conversation continues. Support the Show.CONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast WEDDING EMPIRES PRO SUBSCRIBE HERE FOR $9 PER MONTH Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire. Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month. Exclusive episodes only for PRO members! Massive template library of tried and tested templates for your wedding business Opportunity to be a guest on the Podcast Network with other wedding professionals worldwide. PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can optimize their websites to attract and retain clients.We delved into the unique features of ShowIt, a user-friendly website builder originally designed for photographers but now used by various creative professionals. Laurel highlighted the drag-and-drop capabilities of ShowIt, making it easy to design without the need for coding. She also emphasized the platform's SEO-friendly nature and seamless integration with WordPress for blogging.The discussion then shifted to the importance of branding and storytelling in effective marketing for wedding businesses. Laurel emphasized the need for branding to reflect the values and experiences provided by the business, with a focus on making the ideal client the hero of the story.We also explored the role of blogging in enhancing SEO efforts and attracting potential clients. Laurel shared valuable tips on using blogging as a core marketing strategy and leveraging tools like Answer the Public to address common questions and establish expertise in the industry.Furthermore, we discussed the benefits of combining ShowIt with WordPress for a comprehensive website solution. Laurel explained how ShowIt allows for easy customization of the visual aspects of the website while retaining the blogging functionality and SEO settings of WordPress.To wrap up the episode, Laurel shared her offers for website customization services, including a "website in a week" package for template customization. She also mentioned the importance of mobile responsiveness and SEO optimization in website design.Overall, this episode provided valuable insights into leveraging ShowIt for website design, branding strategies for wedding professionals, and the importance of storytelling and blogging in attracting and retaining clients in the wedding industry. Tune in to the Wedding Empires podcast for more expert advice and tips on building a successful wedding business.

Hey there, it's Jac Bowie, your host of the Wedding Empires podcast. In this episode, I wanted to share with you some of the tools and equipment I use to create this podcast every week. As a fellow wedding industry professional, I know how important it is to have the right setup to run or grow your wedding business.First off, I introduced the Elgato Stream Deck, a nifty little panel that allows me to control various aspects of my podcasting setup with just a touch. From starting and stopping different software to controlling my lights and music, this tool has been a game-changer for me.Next, I talked about the Rode NT USB microphone, specifically designed for podcasting. This microphone is easy to use, simply plugging into the back of your computer via USB. It comes with headphone and volume controls, making it a convenient choice for podcasters.I also highlighted the Elgato key lights, a set of lights that I can control through my computer, adjusting brightness and color temperature to suit my needs. These lights have been essential in creating the right ambiance for my podcast recordings.Moving on, I shared my experience with the Sony ZV-E10 camera, a versatile camera that I've set up as my permanent webcam. With excellent video quality and the ability to adapt to different setups, this camera has been a great addition to my podcasting arsenal.I then discussed the Elgato prompter, a tool that allows me to read my script while maintaining eye contact with the camera. This has been invaluable for presentations and webinars where I need to engage with my audience while staying on track with my content.Lastly, I mentioned the Audio Engine speakers, compact yet powerful speakers that enhance the audio quality of my recordings. Whether connected via mini-jack or USB, these speakers deliver crisp sound for a more immersive podcasting experience.If you're interested in checking out these tools, head over to my website jacbowie.com/resources where you'll find links to all the items mentioned in this episode. And don't forget to use the discount code PODCAST when checking out at The Wedding Academy for all your wedding business needs.CONNECT WITH WEDDING EMPIRES!

Join us as we delve into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Mariana Gonzalez, General Manager of The Wedding Academy, shares her insights on leveraging Chat Marketing to elevate your wedding business. Discover how to harness the potential of chatbots, overcome challenges, and unlock new avenues for sales and engagement in this enlightening episode.TakeawaysChat marketing can be effectively utilized by all types of wedding professionals to engage with leads and provide personalized recommendations.Planning is crucial for successful chat marketing strategies, including mapping out customer journeys and identifying common questions and needs.Conversational language and actionable call-to-actions should be used to prompt leads to take the next step.Integrating chat marketing with other platforms and tools, such as CRM systems and social media, can enhance the overall marketing strategy.WhatsApp Business is a valuable tool for wedding professionals, allowing for easy messaging, segmentation, and integration with other marketing channels.CONNECT WITH WEDDING EMPIRES!Wedding Empires on Instagram @weddingempirespodcastWedding Empires on TikTok @weddingempirespodcast

Are you ready to explore the cutting-edge world of AI image tools and their revolutionary impact on modern weddings? Join us as we dive into an enlightening conversation with the brilliant Michael Pearson-Adams, where we unravel the potential of AI tools in transforming the wedding industry.

Are you ready to unlock the secrets to attracting your ideal wedding clients on Pinterest? Join us as we delve into an enlightening conversation with the esteemed Faye Strange, a Pinterest guru extraordinaire, who unveils the power of Pinterest for wedding professionals.

Join us as we dive deep into the world of email marketing with none other than the phenomenal Kylie Kelly, an expert in visibility strategy and email marketing.In this must-listen episode, Kylie unveils the secrets behind crafting engaging and impactful email campaigns that resonate with your audience.

In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, about adding passive income streams to wedding businesses. Tayler shares her business journey and highlights the importance of making marketing easier for wedding professionals. She discusses various passive income opportunities, such as resources and templates, affiliate promotions, branded and physical products, and education courses. Tayler emphasizes the benefits of diversifying income and the need for effective marketing strategies, including email marketing, retargeting ads, social media, blogging, and Pinterest. She also acknowledges the time and effort required to establish and maintain passive income streams. In this conversation, Jac Bowie and Tayler discuss the importance of robust marketing for higher-priced products and the need for more convincing to sell them. They also talk about creating templates and workflows for passive income, consistently producing and repurposing content, and utilizing slow seasons to generate passive income. The role of branding and marketing in the success of passive income streams is emphasized, along with the importance of staying on top of emerging trends and technologies. They also discuss the use of brand assets to reinforce a brand's identity and the legal considerations and challenges that wedding professionals should be aware of when creating passive income streams.TakeawaysDiversifying income through passive income streams can provide financial stability and reduce risk for wedding professionals.Identify your niche and leverage your expertise to create digital products, such as resources, templates, and online courses.Utilize marketing strategies like email marketing, retargeting ads, social media, blogging, and Pinterest to promote passive income products.Establishing and maintaining passive income streams requires an initial investment of time and effort, but can lead to long-term financial benefits. Robust marketing is crucial for selling higher-priced products and requires more convincing.Creating templates and workflows can streamline the process of generating passive income.Consistently producing and repurposing content is key to building a library of assets for passive income.Branding and marketing play a significant role in the success of passive income streams.Staying on top of emerging trends and technologies is essential for exploring passive income ideas.Using brand assets helps reinforce a brand's identity and strengthens its presence.Ongoing education in technology is important to stay ahead in the rapidly changing landscape.Wedding professionals should be aware of legal considerations and challenges when creating passive income streams.CONNECT WITH WEDDING EMPIRES!Wedding Empires on Instagram @weddingempirespodcastWedding Empires on TikTok @weddingempirespodcast

Welcome to another insightful episode of The Wedding Academy podcast. Today, we're diving into a topic that's crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We're thrilled to have our special guest, Nina Clapperton, a renowned blogger and the genius behind "she knows SEO." Nina transitioned from travel blogging to earning an impressive $30,000 a month passively through SEO and now educates over 3,500 students on replicating her success.In this episode, titled "7 Easy SEO Tips to Get Your Wedding Website Found on Google with Nina Clapperton," we'll unpack the foundations of SEO and how it can transform your wedding business without the hefty cost of ads. Nina will share her personal journey from zero income to scaling her blog to 65,000 page views in just six months, revealing her strategies and the potential of digital products and affiliate marketing.For those new to SEO, Nina's lessons will demystify the technicalities and show you how to make your content irresistible to Google. You'll learn practical tips, including knowing your audience, focusing on your niche, and the power of digital PR. We'll also touch on the power of backlinking how reaching 50,000 sessions a month can lead to significant financial benefits, like passive income through ad networks.From discussions on the importance of dedicated service pages to the value of a cohesive SEO strategy akin to donning the perfect outfit, this episode is packed with actionable advice. Plus, Nina shares resources and offers from her website, including a free SEO blog writing checklist and a special discount code "podcast" for our listeners interested in Wedding Academy courses.So, whether you're a solopreneur managing your wedding website or a seasoned pro looking to refine your digital marketing skills, this episode is your ultimate guide to getting found on Google. Let's get started and learn how to enhance your online visibility, one keyword at a time.CONNECT WITH WEDDING EMPIRES!Wedding Empires on Instagram @weddingempirespodcastWedding Empires on TikTok @weddingempirespodcast