The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.
Hey friends! In this episode of the I Do Wedding Marketing Podcast, I'm diving deep into something I've never talked about here before: human resources and team building — and trust me, this is the episode every wedding pro needs.I'm joined by Kira La Forgia, founder of Paradigm Consulting and your new favorite HR expert, especially if you're growing your business beyond just you. We get honest, unfiltered, and even a little vulnerable about what it really takes to expand your team legally, sustainably, and with your mental health intact.
Welcome to I Do Wedding Marketing! I'm so glad you're here—whether you're tuning in via YouTube, Spotify, Apple, or reading this through the blog. This is a solo episode, and I'm walking you through exactly how I grow Instagram accounts for wedding vendors using local and strategic engagement that drives real results—no bots or paid followers here!After last week's SEO goldmine with Taylor from Aligned SEO (Episode 167) and Steve Fredlund's motivational wisdom (Episode 166), I'm bringing it back to Instagram basics—but with my proven twist.Here's what I cover in today's episode:
Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit.We dove deep into Revenue Generating Activities (RGAs)—what they are, how to identify them in your own business, and why they're absolutely essential if you want to grow with purpose and profit. Whether you're a full-time planner or juggling an “investor job,” Irene breaks down exactly how to shift your mindset and calendar to prioritize the tasks that move the needle.
This week on the I Do Wedding Marketing Podcast, I'm thrilled to bring you a deeply honest and much-needed conversation with Mark Caravaggio of Intune Events. If you've ever felt confused, frustrated, or even a little burned by gatekeeping, hidden fees, or the infamous “preferred vendor list,” this episode is going to speak to you.Mark and I dive into transparency in the wedding industry—what it really means, why it matters, and how it affects vendors, venues, and, most importantly, couples. We talk about pay-to-play models, vendor commissions, and the hidden costs of getting listed in publications or preferred partnerships. Mark also opens up about his personal journey of walking away from a business model that no longer aligned with his values—even though it accounted for 70% of his bookings.In this episode, we explore:The emotional weight and vulnerability of being a wedding vendorHow hiding pricing affects client trust and booking ratesWhy authenticity and connection beat old-school sales tacticsThe truth behind pay-to-play vendor lists and “secret” commissionsWhat happens when you walk away from 70% of your business to build something betterHow to rebuild and thrive after business burnout or vendor trauma
In this episode of the I Do Wedding Marketing Podcast, I'm sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you've never cracked, you're not alone—I'm right there with you! But Taylor breaks it all down in a way that's approachable, smart, and dare I say... fun?We dive deep into:The biggest SEO myths that are holding creative entrepreneurs and wedding pros backWhy simply blogging every week isn't enough (and how it could actually be hurting your site!)How to do keyword research that actually works—and why one small tweak in a word can make all the differenceThe truth about “near me” searches and how local SEO really worksTips for optimizing your main pages first before getting buried in blog postsHow to turn your podcast show notes and transcripts into powerful SEO contentAnd why having a Google Business Profile is non-negotiable in 2025Taylor also shares her journey from photographer to SEO pro, and why she swears by SEO for building sustainable, high-quality leads—without constantly churning out content.
What do Netflix, keynote speaking, and wedding officiating all have in common? In this episode, we're joined by Steve Fredlund—author of Do the Unright Thing: Memoir of a People Pleaser and the officiant featured on Love Is Blind Season 8.Steve shares his unlikely journey from corporate actuary to being hand-picked as an officiant for one of the most talked-about weddings on reality TV. But this episode is about more than a fun Netflix story.We dive into real conversations wedding pros need to hear:
In this episode, I reflect on my experience speaking at the Maine Weddings EDU event hosted by Real Maine Weddings magazine. I share what it was like being part of a one-room setup with powerhouse speakers like Adriana McDermott from Ava and the Bee, Mark McIntosh from Team Wedding Marketing, Courtney Donilon from Aisle Planner, Carissa Sawyer from Event Therapy Magazine, Jackie Watson from Jacqueline Watson Event, and even representatives from the Maine Bureau of Alcoholic Beverages! This event offered a unique chance to connect with other wedding pros, not just during sessions but also at an intimate dinner the night before—perfect for real, one-on-one conversations.I learned so much about website strategies, mindset work, and the power of self-care. From how your CRM can impact your mental clarity to finding personal ways to relax—yes, even if that means playing Pokémon Go—this episode is packed with insight and humor. I also tease a future episode with Courtney from Aisle Planner where she'll go deeper into how systems and mindset go hand in hand. Whether you're a wedding planner, vendor, or just someone building their brand, this episode is for you.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
In this cozy and inspiring episode, I sit down with Nora Shiels, an industry powerhouse who has built not one but two thriving businesses in the wedding world — Bridal Bliss and Rock Paper Coin. You can't have big growth like Nora has experienced without one thing--knowing that sh*t is going to hit the fan! And Nora has developed systems and strategies that wedding pros can apply to protect themselves, and their businesses. Together, we dive deep into her experiences growing Bridal Bliss into a premier wedding planning company and co-founding Rock Paper Coin to revolutionize the way wedding professionals handle contracts and payments. Nora opens up about the lessons she's learned, the challenges she's overcome, and the advice she would give to anyone dreaming of starting their own event planning business. Whether you're a budding entrepreneur, a wedding enthusiast, or simply someone who loves a good success story, this conversation with Nora is packed with inspiration, actionable insights, and real talk about what it takes to thrive in a competitive industry. Sign up for Rock, Paper Coin and receive 50% using code IDOWEDDING | https://rockpapercoin.com/Follow Rock Paper CoinInstagram | https://www.instagram.com/rockpapercoinFacebook | https://www.facebook.com/rockpapercoinLinkedIn | https://www.linkedin.com/company/rock-paper-coin/ Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Shannon Underwood, Vice President and Conference Director of Wedding MBA—the premier wedding industry conference. Shannon shared insights into how Wedding MBA evolved from a small, family-run event into a massive gathering that attracts over 6,000 wedding professionals annually in Las Vegas.We discussed the meticulous planning behind the conference, including speaker selection, booth curation, and the vibrant energy of the exhibit floor. Shannon also offered valuable advice for first-time attendees on building an effective schedule and networking within the industry.Whether you're considering attending Wedding MBA, aspiring to be a speaker, or simply curious about what makes this event so impactful, this episode is filled with insider knowledge and enthusiasm.Reserve your ticket for Wedding MBA today at www.weddingmba.comFollow Wedding MBA on Instagram! https://www.instagram.com/theweddingmba/Follow the Host, Nina Addeo:Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
In this episode of the I DO Wedding Marketing podcast, I had the absolute pleasure of sitting down with Zoila Castro—co-founder of Nomad Agency and BTS Bridal Besties—to talk all things luxury bridal marketing and wedding day content creation. We explored how to authentically connect with today's luxury couples on social media, the growing demand for wedding day content creators, and how to make your wedding content truly stand out on platforms like Instagram, TikTok, and Pinterest. Zoila shared her global background in luxury fashion and bridal marketing, including her incredible work with brands like Galia Lahav.We dug into how to plan content capture during weddings even if you're solo, why B-roll and organic moments resonate with modern brides, and the importance of collaboration between vendors. Zoila also dropped so much wisdom about working with influencers, from evaluating engagement and creating agreements to maximizing visibility through bridal showers. We also touched on selecting cover photos, using trending audio effectively, and optimizing video posts across multiple platforms.This episode is packed with actionable insights for wedding vendors, social media managers, and content creators looking to elevate their presence in the luxury wedding space. Whether you're just starting out or ready to pitch an influencer, Zoila's advice is grounded, strategic, and inspiring.Tune in to hear how to reimagine your brand, connect authentically, and thrive in a rapidly evolving wedding market.Follow Zoila Castro:Instagram: @zoicastrouriol and @btsbridalbesties Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
In this episode of the I Do Wedding Marketing Podcast, I'm thrilled to sit down with Amy Gould, a certified Dubsado specialist and HoneyBook educator, to talk about all things systems, automations, and CRM strategies tailored specifically for wedding professionals. Amy shares how her unexpected pivot from HR to becoming a CRM expert began during the pandemic, and how her passion for streamlining and simplifying led to a full-blown business supporting creatives like us. We dive into the unique needs of wedding pros, from the long booking cycles to the seasonality of our work, and how the right CRM—like Dubsado or HoneyBook—can completely transform the way we manage clients, follow-ups, invoices, and all those tiny details that can otherwise slip through the cracks.If you've ever felt overwhelmed by admin tasks, or if you're still piecing together workflows with sticky notes and spreadsheets, this episode is your permission slip to embrace automation without losing that personal, heartfelt touch that sets your service apart. Amy walks us through how to create a high-touch client experience that feels thoughtful and customized, while still being scalable and efficient.Now is the perfect moment to invest in systems before the wedding season really ramps up. Whether you're a seasoned pro or still building your brand, you'll walk away from this episode with real insights into how CRM tools can give you your time back and help you grow your business with confidence and ease.Follow Amy Gould:Website: https://amysgould.com/Instagram: https://www.instagram.com/amyspearson_/Facebook: https://www.facebook.com/amy.s.gouldFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
This week on the I Do Wedding Marketing Podcast, we're diving into Instagram's Trial Reels, a feature that lets you test content with non-followers before publishing it to your main audience. I'll share what Trial Reels are, how they work, my initial mistakes, and how creators are successfully using them for growth. I also break down strategies like repurposing viral reels, remixing content, and using tools like Inflact.com and CapCut to optimize engagement. If you're looking to attract new followers or reach engaged couples, this episode is for you! Tune in for actionable Instagram tips, and don't forget to tag me in your Trial Reels—I'd love to see your results! Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
In this episode of I Do Wedding Marketing Podcast, I dive into the world of affiliate marketing with Katie Mast, Director of Community at Rock Paper Coin. If you've ever recommended a product to a friend, you're already an affiliate—now it's time to get paid for it!Katie shares her journey from BIG brands to brand partnerships and reveals how wedding professionals can seamlessly integrate affiliate marketing into their businesses. Whether you're a photographer, planner, or vendor, you'll learn how to monetize the tools and services you already use while providing value to your clients and colleagues.We discuss the best affiliate programs, how to choose brands that align with your values, and real-world examples—like the must-have wedding day shoes that save your feet after a 16-hour event. Plus, find out how to educate your couples with curated product lists that enhance their wedding experience while increasing your revenue.Don't miss this game-changing conversation! And as a special gift, use code IDOWEDDING for 50% off Rock Paper Coin.Listen now and start earning from what you love!Follow Katie Mast:Website: https://rockpapercoin.com/ (Use code IDOWEDDING for 50% off!)Instagram: https://www.instagram.com/rockpapercoin/Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
In this episode of I Do Wedding Marketing Podcast, I interviewed Becky Hart, the CEO of Event Crush and host of the Event Crushed Podcast. Becky Hart is an expert wedding planner with over a decade of experience, and today, we're diving into a topic neither of us have covered before—Threads.Threads is Meta's newest social media platform integrated to Instagram, and Becky shares how wedding professionals can use it to build authentic connections, increase engagement, and even gain new clients. We discuss how Threads differs from Instagram and other social platforms, why it's a game-changer for wedding vendors, and how to seamlessly integrate it into your marketing strategy without adding extra stress.Becky also reveals her approach to content creation on Threads, the unexpected ways it's grown her audience, and how the platform's unique algorithm helps her reach both vendors and engaged couples. Whether you're a wedding planner, photographer, or florist, this episode is packed with insights on how to make Threads work for your business.Follow Becky Hart:Website: https://www.eventcrush.com/about-oregon-wedding-planners/Instagram: https://www.instagram.com/eventcrush/Podcast: https://open.spotify.com/show/6wPR1cppr6unnwf5Uht3xKEmail: becky@eventcrush.comFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
Welcome back to the I Do Wedding Marketing Podcast! This season has been amazing, and for this episode, it's just me diving deep into Instagram analytics. If you're in the wedding industry and want to understand how to track and interpret your Instagram metrics, this episode is for you.I walk you through exactly what I look for in an analytics report—what metrics matter, how to measure engagement, and why small wins like link taps and profile visits can make a big difference. I also break down how to spot high-performing content, optimize your Instagram strategy, and ensure your posts are actually driving leads.If you've ever wondered why some posts perform better than others or how to attract more of your ideal couples, you'll love this discussion.Want a personalized deep dive into your analytics? Book a 90-minute strategy call with me at idoweddingmarketing.com to create a data-driven social media strategy tailored to your business.If you found this episode valuable, please leave a review or share it with a friend—it's the best way to support the show!Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
On this episode of I Do Wedding Marketing Podcast, I dive into a conversation with Fausto Pifferrer, a seasoned wedding industry expert with 40 years of experience in catering, event planning, and vendor networking. We explore the inspiration behind his book Temporary Friends: A Caterer's Guide to the Perfect Day and the deep emotional connection vendors form with clients, even if only for a brief moment. Fausto shares his journey from launching his business to becoming a sought-after industry speaker and consultant. He offers invaluable advice on networking, the importance of creating tangible experiences for clients, and why handwritten testimonials hold more weight than online reviews. We discuss the evolving landscape of the wedding industry, from the impact of social media on event planning to navigating business growth in an uncertain economy. Fausto also shares his touching personal story behind the name Blue Elephant, which symbolizes his childhood imagination and drive for success. Whether you're a planner, caterer, or wedding professional, this episode is packed with wisdom on building relationships, embracing challenges, setting boundaries and staying true to your craft. Tune in for a masterclass in authenticity and longevity in the wedding business.Follow Fausto Pifferrer:Instagram: https://www.instagram.com/blueelephantcatering/Website: https://www.blueelephantcatering.com/ Real Maine Weddings: https://realmaineweddings.com/Get a copy of his book on Amazon: Temporary Friends: A Caterer's Guide to the Perfect DayFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
In this episode, I sit down with wedding industry expert Kristen Lee to uncover the secrets behind successful venue sales, client trust-building, and creating a seamless booking experience. Kristen shares her journey from corporate sales to becoming a sought-after wedding venue consultant, working with venues across the U.S., Canada, and Australia.We dive into the biggest sales mistakes wedding professionals make, how to improve speed-to-lead responses, and why question-based selling is a game-changer. Kristen also breaks down the best tools for automating lead follow-ups, including texting platforms like OpenPhone and GoHighLevel, so you can stop losing leads and start closing more contracts.The importance of responding to inquiries within 24 hours to increase bookings cannot be overstated. Kristen explains how to implement question-based selling to engage and convert couples faster and why trust is the foundation of wedding sales. She also shares how to build that trust digitally and the power of texting automation, which outperforms emails in response rates. If you're a wedding venue owner, planner, or vendor looking to streamline your sales process, this episode is packed with actionable strategies to help you book more weddings and grow your business.Follow Kristen Lee: Instagram: @eventsalespro Website: https://www.eventsalespro.com/Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com
In this episode, I'm sharing my recent love affair with Instagram Reels and how I've been able to batch-create viral-worthy content in no time. If you're looking for a quick and easy way to boost engagement on Instagram, you'll love this tip!I dive into the Remix feature—one of the most powerful tools for creating high-performing Reels without spending hours brainstorming and editing. I walk you through how to remix trending Reels, add your own text, and customize them to fit your brand's personality. Plus, I share why these meme-based Reels are generating 10x more engagement than my usual posts.I also talk about another secret weapon (listen to this episode to know) an easy-to-use app for grabbing the latest trending meme clips and repurposing them across platforms like TikTok and Instagram. If you found this episode valuable, please consider leaving a rating and review on Spotify or Apple Podcasts—it helps the show grow and allows me to bring you even more tips and expert guests.Thanks for listening, and I'll see you in the next episode of I Do Wedding Marketing!Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com
In this episode ofI Do Wedding Marketing, we dive into one of the most important aspects of growing a wedding business—converting inquiries into bookings. As we transition from engagement season into booking season, it's essential for wedding professionals to refine their sales process to secure more clients. Our special guest, Elizabeth Shiels, co-founder of Rock Paper Coin, shares her expert insights on how vendors can streamline their booking process, improve their inquiry response strategy, and ultimately increase conversions. Elizabeth, who started as a wedding planner before venturing into tech, understands the challenges of managing leads and closing sales. She explains the importance of having an optimized website with working links, effective contact forms, and transparent pricing to attract the right clients. Elizabeth also emphasizes that responding to inquiries quickly—ideally within five minutes—can make you 21 times more likely to convert that lead, offering wedding professionals a major opportunity to close more sales.Throughout the episode, Elizabeth walks us through the wedding sales funnel and shares why a fast, personalized response to inquiries is crucial. She discusses common mistakes many vendors make, such as overwhelming potential clients with lengthy contact forms or failing to regularly audit their websites for user experience, and offers tips on how to address these issues. She also highlights how important it is for vendors to provide a clear pricing structure upfront to improve both the quality of inquiries and conversion rates. Whether you're a wedding planner, photographer, florist, or any other type of wedding vendor, Elizabeth's actionable tips will help you improve your sales process and book more couples.If you're struggling with low conversion rates or inquiries going unanswered, this episode is packed with valuable strategies to help you close more sales and grow your business. Elizabeth's advice on making your website and sales funnel work for you is a must-listen for anyone looking to turn those inquiries into paying clients. Tune in now to learn how to improve your sales process, boost your bookings, and take your wedding business to the next level. Don't forget to subscribe, leave a review, and share this episode with your fellow wedding pros!UseIDOWEDDING for 50% off at Rock Paper Coin! Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram:https://www.instagram.com/idoweddingmarketing/Email:hello@idoweddingmarketing.comFollow Elizabeth Shiels: Website: https://rockpapercoin.com/Instagram:https://www.instagram.com/emilyfostercreative/Facebook:https://www.facebook.com/rockpapercoinEmail: hello@rockpapercoin.com
In this episode, I welcome my friend, Emily Foster of Emily Foster Creative to discuss how wedding professionals can optimize their websites during engagement season. Emily shares expert insights on branding, website design, and SEO strategies that help businesses attract ideal clients and stand out from competitors. From updating your homepage to tracking analytics and refining your calls to action, Emily provides actionable steps for making your website work harder for you. Emily and I discuss why fresh, updated content is crucial during engagement season and how often wedding professionals should update their portfolios and service pages. She explains the most impactful website updates for those with limited time and highlights the importance of strategic calls to action, ensuring your website converts visitors into inquiries and also differentiating your brand from competitors in a crowded market, the signs that indicate it might be time for a rebrand, and how wedding pros can make data-driven decisions using website analytics. Emily mentions tools like Google Analytics and Google Search Console to monitor website performance and understand traffic sources. She emphasizes that branding is a long-term strategy in client acquisition and shares valuable strategies for ensuring that websites drive conversions during this competitive time of year. She also explains why having an optimized website is essential for growing a successful wedding business and how search engine optimization plays a significant role in reaching ideal clients. If you found this episode helpful, please subscribe, rate, and review. Share it with fellow wedding professionals who are looking to refine their brand and website presence. By implementing these strategies, you can ensure your website works efficiently during engagement season and beyond, ultimately attracting more clients and growing your wedding business. Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com Follow Emily Foster: Website: https://emilyfostercreative.com/ Instagram: https://www.instagram.com/emilyfostercreative/ Email: hello@emilyfostercreative.com
In this episode of I Do Wedding Marketing, I sit down with Elliot Rosenberg, the founder of Hack My Honeymoon, to uncover the secrets of travel hacking for wedding professionals. If you've ever wanted to attend conferences, expos, or industry networking events without worrying about the travel budget, this episode is for you. Elliot shares how wedding pros can leverage travel rewards, credit card points, and loyalty programs to save thousands on flights and hotels while upgrading to a luxury travel experience. We explore the fundamentals of travel hacking, including tips for maximizing business expenses to earn valuable points, selecting the best credit cards for wedding professionals, and avoiding common mistakes like redeeming points at low value. Elliot also breaks down how to plan for industry events by setting clear travel goals and using points for premium flights and accommodations. Elliot inspires listeners to rethink how they approach business travel. Whether you're heading to a wedding expo, a marketing summit, or a destination wedding consultation, these strategies can elevate your travel game while keeping costs in check. This episode is packed with actionable advice, from optimizing everyday business spending to understanding the best ways to redeem points for maximum value. It's a must-listen for wedding industry professionals looking to balance cost-effectiveness with luxury when traveling for business or personal reasons. Follow Elliot on his socials: Website: https://www.hackmyhoneymoon.com/ Instagram: https://www.instagram.com/ehrosenberg/
Access the transcript of this episode here. In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Erin Perkins, the founder of Mabely Q and a passionate advocate for accessibility in the wedding industry. Erin is a deafblind entrepreneur who has transformed her personal experiences into a mission to educate businesses on the importance of inclusivity and accessibility. Whether it's creating accessible venues, improving communication tools, or refining your online presence, Erin shares practical, actionable strategies to help wedding professionals stand out while fostering an inclusive environment for all. Erin shared her journey from graphic designer to accessibility educator, highlighting the importance of inclusivity in the wedding industry for couples, their families, and guests. She offered practical tips like testing website accessibility, improving color contrast, and asking thoughtful planning questions to enhance guest experiences and build a socially conscious, value-driven brand. Accessibility benefits everyone, as Erin emphasized with examples like push-button doors, labeled buffet items, and quiet spaces for sensory-sensitive guests. These small changes enhance events for all attendees, not just those with disabilities. She also highlighted the importance of inclusive branding, ensuring websites meet accessibility standards, and offering flexible communication options like video calls and emails. Erin reassured that accessibility can be achieved through simple, budget-friendly solutions that significantly improve inclusivity. This episode offers powerful insights about the importance of socially conscious practices in the wedding industry with resources like the Inclusive Wedding Summit and tools for conducting accessibility audits. Erin explained how focusing on accessibility and inclusivity can elevate your brand, helping you build a reputation for thoughtful and comprehensive service. Whether you're a planner, vendor, or venue owner. If this episode inspires you to take steps toward accessibility, share your story or questions with me on social media. Don't forget to subscribe, leave a review, and share this episode with fellow wedding pros. Let's build an inclusive wedding industry together! Follow Erin Perkins: Instagram: http://instagram.com/mabely_q Website: https://www.mabelyq.com/ Access Erin's Event Accessibility Booklet
In this episode of the I Do Wedding Marketing Podcast, I welcome Deanna Evans, an incredible wedding professional and advocate for inclusivity in the wedding industry. As a woman in a same-sex marriage, Deanna shares her invaluable insights on creating a more inclusive and welcoming experience for couples and their communities. What You'll Learn in This Episode: - Simple steps to start your inclusivity journey and make lasting changes to your business. - What luxury couples are truly looking for in vendors and how personalization is your key to success. - How to connect authentically with the entire wedding party and surrounding community. - The importance of making inclusivity a standard practice, not just a one-time effort. Special Opportunities Mentioned: Inclusive Wedding Summit: Put inclusivity at the core of your business. Join us on January 22, 2025, in NJ or virtually. ➡️ Get your ticket here and save $30 using code NA30: https://inclusiveweddingsummit.com/ Inclusion Audit with Deanna Evans: ➡️ https://www.deevansevents.com/
Life happens, even to wedding professionals. Whether you're dealing with unexpected personal challenges, a family emergency, or just the everyday ups and downs of life, this episode is here to remind you that you're not alone. Tune in as we explore practical strategies for balancing your business when life gets messy, tips for staying organized during chaos, and the importance of giving yourself grace along the way.
In this episode of the I Do Wedding Marketing Podcast, I welcome back Ali Denniston of Eventlightenment to dive into various productivity tips, marketing strategies, and client communication secrets for wedding pros. Ali shares her expertise on everything from time-blocking to harnessing the power of AI for your business, and we discuss the secrets to communicating the value of your packages to potential clients. Whether you're a seasoned vendor or just getting started, this episode is packed with actionable advice to help your business thrive. What You'll Learn in This Episode: • How time-blocking can help you stay focused and productive • Creative ways to use AI for your business and daily life • Our experiences working at night, insights on setting boundaries, and avoiding burnout • Tips for effectively communicating the value of your packages, including price transparency, selling your passion, and creating a standout client experience Special Opportunities Mentioned: Inclusive Wedding Summit: Put inclusivity at the core of your business. Join us on January 22, 2025, in NJ or virtually. ➡️ Get your ticket here: https://inclusiveweddingsummit.com/ Start Strong Thrive Long Webinar: Join Nina, Ali, and Emily Foster on December 11, 2024, for this FREE webinar to elevate your systems and marketing. ➡️ Sign Up here: https://emilyfostercreative.com/start-strong-thrive-long
In this episode of the I Do Wedding Marketing Podcast, we're joined by Tayler Cusick-Hollman, Founder and CMO of Enji, to discuss actionable strategies and tools for wedding professionals to save time while boosting their marketing efforts. Tayler shares her expertise on time management, preparing for booking season, and how to effectively integrate AI into your workflow. Plus, she discusses Enji, the ultimate all-in-one marketing software for small businesses. What You'll Learn in This Episode: Time management tips for busy wedding professionals. How to get your business ready for booking season. Getting your desired outcome from AI: The Do's and Don'ts An overview of Enji and how it can simplify your marketing workflow with tools for post creation, scheduling, metrics, and more. Special Opportunities Mentioned: Enji Learn more about this platform and how it can transform your marketing plan.➡️ Explore Enji here.
In this episode of the I Do Wedding Marketing Podcast, we dive into the start of Engagement Season—the perfect time to prepare your business for the influx of inquiries! Don't stress if inquiries aren't rolling in just yet; timelines vary by vendor category and couple. Instead, focus on setting your business up for success in 2025. What You'll Learn in This Episode: Why inquiries might not flood in immediately and how to stay proactive. Insights into how different Instagram posts—reels, carousels, stories, and lives—impact your audience and boost your reach. Practical strategies to grow your Instagram profile by using a variety of post types. Special Opportunities Mentioned: Start Strong Thrive Long WorkshopJoin me, Emily Foster, and Ali Denniston to learn about social media, web design, and systems to set your wedding business up for success in 2025.➡️ Register for free here. Inclusive Wedding SummitLearn how to make your business more inclusive at this event on January 22, 2025, featuring top industry experts.Use code NA30 for $30 off on top of the early bird discount (valid through Dec 2).➡️ Get your ticket here. Christa Graham Events' Virtual Advent CalendarA daily email filled with digital freebies to help your business grow during the holiday season.➡️ Sign up for free here. Don't forget to rate, review, and subscribe! Wishing all listeners in the U.S. a very Happy Thanksgiving.
In this episode of the I Do Wedding Marketing podcast, Nina shares her expert tips for batch creating social media content for an easier marketing experience. ChatGPT for Wedding Marketing Course www.inclusiveweddingsummit.com Use Code NA30 for $30 Off Your Ticket!
It's okay if you still have open dates for 2025. In this episode of the I Do Wedding Marketing Podcast, Nina Addeo shares marketing tips for getting more 2025 bookings through social media. Mentioned in this video: FREE TRIAL of Carissa Kruse's Content Templates*: https://ido--carissakruse.thrivecart.com/wedding-preneurs-content-club-trial/ Engaged to Engagement Workshop with Carissa Kruse:* https://thrivecart.carissakruseweddings.com/engaged-to-engagement-workshop/?affiliate=ido ChatGPT for Wedding Marketing Course: https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing
Are you ready to harness the power of Pinterest for your wedding business? In this episode, I sit down with Alyssa Abbott, the creative force behind Olive and Vine, to uncover the secrets of Pinterest marketing for wedding professionals. Alyssa shares her journey from wedding photographer to Pinterest strategist, revealing how she discovered the platform's potential for driving traffic and connecting with ideal clients. Get ready to transform your Pinterest approach from casual pinning to a strategic marketing powerhouse. Visit Alyssa online! https://oliveandvinesocials.com/ Alyssa's recommended Pinterest course! https://leveeroadstudio.com/ Visit Nina online! https://www.idoweddingmarketing.com/ The Wedding Business Builder course! https://www.idoweddingmarketing.com/wedding-business-builder
Are you feeling frustrated with low engagement on Instagram or TikTok? You're not alone. Many wedding industry professionals struggle to get their content noticed in the ever-changing world of social media algorithms. In this episode, we're tackling the common challenge of low engagement head-on. We'll explore practical strategies to boost your social media presence and connect with your ideal audience effectively. Learn more: www.idoweddingmarketing.com Support Haywood Strong: https://haywoodstrong.com/ Reserve your ticket to the Inclusive Wedding Summit: https://www.eventbrite.com/e/the-inclusive-wedding-summit-tickets-1028967287857?aff=IDoWeddinMarketing
Are you ready to elevate your wedding business and embrace inclusivity in a meaningful way? The Inclusive Wedding Summit is here to guide you through this essential journey, ensuring your brand and services authentically reflect the diverse couples you aim to serve. In this episode, I sit down with Brian Lawrence of Brian Lawrence Weddings and Brenda Ferrarini from Elegant Bridal Productions to discuss their groundbreaking event. This summit promises to be a game-changer for wedding professionals looking to expand their reach and create more inclusive experiences for all couples. Why This Summit Matters Brian and Brenda share their passion for inclusivity and explain how this summit will: Provide practical guidance on incorporating inclusivity into your business Offer insights from industry experts on various cultural weddings Showcase tools and strategies for effective inclusive marketing Create networking opportunities with like-minded professionals What You'll Experience The Inclusive Wedding Summit isn't just another conference. Here's what makes it unique: Expert Speakers: Learn from industry leaders like Alan Berg, Mark Chapman, and Mayuri Parikh Interactive Sessions: Engage in hands-on learning experiences Cultural Insights: Gain deep understanding of various wedding traditions AI Integration: Discover how to leverage AI for inclusive business practices Attendees will walk away with: Strategies for tasteful and authentic inclusivity in marketing and services Insights on accessibility and accommodating clients with disabilities Tools for expanding into new cultural markets, like Indian weddings Techniques for using AI to enhance inclusive business practices Networking connections with industry peers and experts Who Should Attend? This summit is perfect for: Wedding planners and coordinators Venue owners and managers Wedding photographers and videographers Caterers and cake designers Any professional in the wedding or event industry Whether you're just starting to explore inclusivity or looking to refine your approach, the Inclusive Wedding Summit offers valuable insights for all levels of experience. Don't miss this opportunity to be part of a movement that's shaping the future of the wedding industry. Join us for a day of learning, growth, and connection that will set your business apart in 2025 and beyond. PURCHASE YOUR TICKET NOW: https://inclusiveweddingsummit.com/
Snag your free ticket by August 19th to view my ChatGPT for Wedding Pros presentation for FREE. Otherwise, upgrade for lifetime access! https://bookmoreweddingssummit.com/?aff=60 Check out the wedding business builder! https://www.idoweddingmarketing.com/wedding-business-builder
There is one app where in a single scroll, I am seeing 4 posts from engaged couples I've never met before. And it's THREADS. Are you on the Threads app for your Wedding Business? I think you should be! Download the Wedding Business Builder for your wedding business now!!! Watch Module 1 of the Wedding Business Builder FOR FREE! Follow I Do Wedding Marketing on Threads
Want to skyrocket your online visibility and attract more clients to your wedding business? I've got the solution to help you achieve higher search engine rankings and stand out in the competitive wedding industry. Let's dive into the common SEO mistakes made by wedding professionals and how to avoid them. Ready to take your online presence to the next level? Kelly Kumler, the founder of Kelly Ryann Company, is a wedding website and branding expert. Her unique background and expertise in SEO, engaging website design, and successful branding have positioned her as a valuable resource for wedding professionals looking to enhance their online presence. With a keen understanding of common SEO mistakes and practical solutions, Kelly's insights are geared towards empowering wedding industry professionals to attract and engage with their ideal clients effectively. Follow Kelly! https://www.instagram.com/kellyryannco/ Get a free website evaluation from Kelly! https://kellyryann.com/ NOW AVAILABLE: Chat GPT for Wedding Marketing Course Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 ! Instagram • LinkedIn • Facebook • Facebook Group • Pinterest https://www.idoweddingmarketing.com/resources2 https://www.idoweddingmarketing.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Does this sound familiar? You've been told to lower your prices to attract more clients, only to feel undervalued and struggle to make a decent income. Let's break free from this cycle and learn to attract high-value clients and elevate your sales in the wedding industry! My special guest today is Sales and Mindset Strategist Maria Bayer! Maria Bayer is a leading authority in the wedding industry, with over a decade of experience guiding wedding professionals to multi six and seven-figure success. As the creator of irresistible selling, Maria has pioneered the integration of sales strategy and mindset coaching, long before it became mainstream. Her clients don't just join a program; they become part of a legacy that elevates their business and opens doors to unparalleled opportunities. With a background in high-value negotiations with major companies like Target and Best Buy, Maria infuses her vast experience into actionable strategies that give her clients a competitive edge. Her curated community fosters success and connection, shaping industry leaders and fostering a space where wedding professionals expand their belief in what's possible and are given the tools to make it a reality. **Connect with Maria** Discovery Call >> bit.ly/Discovery-Call Instagram >> https://instagram.com/MariaBayer1 Website >> https://www.mariabayer.com/ Book A Client in 5 Days Challenge >> http://bookaclientchallenge.com/ Favorite Mindset Books >> https://www.amazon.com/shop/mariabayer Favorite Mindset Tools >> Yapp, The Secret Money App, Money/Goal Tracker **Maria's Bonus Offer**: “Discover Your Celebrity Persona For Booking High-End Wedding Clients!” - Unlock your unique celebrity persona and receive a tailor-made strategy to ascend to A-List status in the wedding industry. bit.ly/high-end-clients-quiz Follow Nina Addeo and I Do Wedding Marketing: NOW AVAILABLE: Chat GPT for Wedding Marketing Course Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 ! Instagram • LinkedIn • Facebook • Facebook Group • Pinterest https://www.idoweddingmarketing.com/resources2 https://www.idoweddingmarketing.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Today on the I Do Wedding Marketing Podcast, host Nina Addeo shares how she handles when a working relationship is no longer, well, working. NOW AVAILABLE: Chat GPT for Wedding Marketing Course Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 ! Instagram • LinkedIn • Facebook • Facebook Group • Pinterest https://www.idoweddingmarketing.com/resources2 https://www.idoweddingmarketing.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Here's a behind-the-scenes revelation for wedding industry entrepreneurs: Tanya Pushkine, known as the Vow Whisperer, started her successful business without a plan or strategy. Surprisingly, her journey from actress to corporate professional took a dramatic turn after her own wedding ceremony was covered by the New York Times. But here's the unexpected part – despite her unconventional start, Tanya has become a leading figure in the industry, coaching clients to deliver personalized vows with her acting skills. There's more to this story that will truly inspire your own entrepreneurial journey. In this episode, you will be able to: Discover the key steps to launch a successful wedding industry business. Uncover the secrets to crafting unforgettable personalized wedding vows. Navigate the challenges and opportunities of wedding planning in the modern era Learn how to effectively utilize acting skills to elevate wedding ceremonies. Explore the journey of transitioning from corporate life to a thriving entrepreneur in the wedding industry. My special guest is Tanya Pushkine Tanya Pushkine, widely recognized as the "Vow Whisperer," brings a fresh and unconventional approach to the wedding industry. Transitioning from a successful acting career to corporate PR, Tanya's journey into crafting personalized wedding ceremonies and vows is both inspiring and impactful. With her unique ability to seamlessly blend acting skills into the art of officiating, Tanya creates captivating and unforgettable experiences for couples. Despite embarking on this path during the challenging pandemic years, her unwavering determination and passion have led to remarkable success in a relatively short time. Tanya's profound understanding of the importance of personalized ceremonies and her exceptional ability to connect with couples make her a valuable source of knowledge for wedding industry entrepreneurs. The key moments in this episode are:00:00:03 - The Origin Story of The Vow Whisperer 00:03:20 - Overcoming Challenges and Building Success 00:07:45 - Leveraging Acting and PR Skills in Sales 00:13:55 - Carving a Niche and Differentiating Services 00:17:29 - The Importance of Coaching for Wedding Vows 00:18:11 - The Importance of Familiarizing, Not Memorizing, Vows 00:19:13 - Educating Couples about Ceremony Services 00:24:53 - Outsourcing Wedding Services 00:29:34 - Coaching for Presentation and Public Speaking Visit Tanya's website: https://thevowwhisperer.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Welcome to the I Do Wedding Marketing Podcast! On this episode of the podcast host Nina Addeo discusses the importance of consistent marketing, even as a seasonal business. Join Nina May 9th at the Click to Convert virtual summit! Get your free ticket: https://ido--inkpotcreative.thrivecart.com/c2c-all-access-pass/662e932ce7731/ Follow Nina on Instagram: https://www.instagram.com/idoweddingmarketing/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
SPOILER ALERT: The perfect post may not exist. You want the perfect performance instead. In this episode, Nina Addeo discusses the cost of waiting for the perfect social media post and what wedding industry professionals can focus on instead! NOW AVAILABLE: Chat GPT for Wedding Marketing Course Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 ! Instagram • LinkedIn • Facebook • Facebook Group • Pinterest https://www.idoweddingmarketing.com/resources2 https://www.idoweddingmarketing.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
In the latest episode of the I Do Wedding Marketing Podcast, Daniela E. Justus of Wedding Industry ads, a digital marketing agency specializing in the wedding industry, shares valuable insights on leveraging Google Ads and Meta (Facebook and Instagram) for wedding businesses. Host Nina Addeo and Daniela discuss the precision targeting and audience reach offered by these platforms, emphasizing their role in capturing potential clients at various stages of the wedding planning journey. Daniela's expertise sheds light on the effective use of social media and ads to generate high-quality leads, highlighting the Lead Lock system for smoother customer experiences and the benefits of automation in responding to inquiries. With a focus on precision targeting, customer experience, and financial transparency, this episode offers practical strategies for wedding professionals looking to enhance their marketing efforts. Whether you're new to digital marketing or seeking to refine your current strategies, Daniela's insights provide valuable takeaways for attracting more clients and increasing bookings for your wedding business. In this episode, you will be able to: Maximize Your Online Presence with Digital Marketing Strategies for the Wedding Industry. Unlock the Power of Meta Advertising to Elevate Your Wedding Professional Brand. Skyrocket Your Venue's Visibility with Google Ads Tailored for Wedding Venues. Streamline Your Lead Management System for Seamless Client Interactions. Master the Art of Effective Targeting in Wedding Industry Ads for Maximum Impact. The key moments in this episode are:00:00:02 - Introduction and Location 00:02:46 - Differences in Sales Cycles 00:04:49 - Importance of Targeting in Advertising 00:09:40 - The Role of Google in Advertising 00:13:08 - The Ultimate Power Couple: Google and Meta 00:15:00 - Benefits of Meta for Relationship Building 00:16:24 - Preparing for Meta Advertising 00:21:38 - Importance of Dedicated Landing Pages for Google Ads 00:24:16 - Understanding the Investment Behind Online Advertising 00:27:35 - Outsourcing vs. DIY for Advertising 00:30:43 - Maximizing Quality Leads through Ads and Social Media 00:32:20 - The Lead Lock System 00:35:33 - Customized Automations for Improved Customer Experience 00:38:14 - Working with Wedding Industry Ads 00:43:38 - Connect with Daniela Connect with Wedding Industry Ads: https://weddingindustryads.com/ Apply for WIA Meta VIP Day: https://www.weddingindustryads.com/vip-day Follow Daniela and WIA on Social Media: https://www.instagram.com/weddingindustryads/ https://www.instagram.com/danielaejustus/ https://www.pinterest.com/WeddingIndustryAds/ Connect with I Do Wedding Marketing: https://www.linkedin.com/nina-addeo-699898ab https://www.idoweddingmarketing.com/ https://www.instagram.com/idoweddingmarketing/ https://www.pinterest.com/idoweddingmarketing/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Whether sales calls, e-mails or meetings, this is where your best ideas for your wedding business' content can come from! In this episode of the I Do Wedding Marketing Podcast Nina Addeo talks about pieces of your sales calls to utilize for engaging social media content. Engaged to Engagement Workshop https://www.facebook.com/idoweddingmarketing https://www.linkedin.com/nina-addeo-699898ab https://www.idoweddingmarketing.com/ https://www.youtube.com/@idoweddingmarketing https://www.instagram.com/idoweddingmarketing/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Does this sound familiar? You've been told to focus on posting content on every social media platform to boost your business, only to end up feeling overwhelmed and spread too thin, right? You're not alone. It's frustrating to put in all that effort and not see the results you want. Let's change that. My special guest this episode is Emily Rochotte, Wedding Industry Expert and fellow social media manager. Emily Rochotte is a seasoned content writer, social media manager, and speaker, with over ten years of experience collaborating with wedding professionals and contributing to renowned publications such as The Knot, Brides, and BizBash. Her expertise lies in enhancing brand awareness and driving business growth through compelling content creation. With a strong focus on supporting entrepreneurs, Emily's in-depth knowledge and insights are invaluable for wedding professionals seeking to elevate their social media presence and establish meaningful connections with their audience. In this episode, you will be able to: Master short form video content creation to captivate and connect with modern couples. Maximize Snapchat's potential to reach and engage with Gen Z couples in the wedding industry. Engage and entertain viewers with captivating YouTube shorts to grow your wedding business. Diversify your social media platforms to expand your reach and connect with a broader audience. Enhance engagement and impact with effective social media video editing techniques for wedding professionals. Mastering the art of creating attention-grabbing short-form video content is invaluable for wedding professionals looking to strengthen their online presence. This captivating medium allows for authentic storytelling, heightening emotional engagement with prospective clients. With its brevity, it delivers a punchy impact, making it an appealing marketing tool for wedding businesses on social media platforms like TikTok and Instagram. Connect with Emily: https://www.instagram.com/emilyrochotte/ https://emilyrochotte.com/ https://www.tiktok.com/@emilyrochotte --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
This is a BONUS episode featuring an Instagram Live with Margaux Fraise, the creator of the Wedding Summit Series. Join us this March 11th - 13th for the Sales Edition! Register here: https://margauxfraise.mykajabi.com/a/2147816127/NvhTLJD3 --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
If you're feeling frustrated with your social media engagement efforts, and constantly posting content without seeing any real growth, then you are not alone! Despite putting up posts, you may be struggling to truly connect with your audience, missing out on valuable interactions and opportunities for organic growth. It's time to shake things up and find a more effective strategy to build a strong online presence. In this episode, you will be able to: Maximize your social media engagement for exponential growth in the wedding industry. Discover the power of genuine online interactions and how it impacts your business success. Forge authentic vendor relationships to bolster your credibility and reach in the industry. Uncover effective strategies for driving organic growth on social media platforms. Gain valuable marketing insights tailored specifically for the wedding industry. The key moments in this episode are:00:00:02 - Introduction and Event Announcement 00:02:48 - The Concept of Posting and Ghosting 00:05:37 - Engagement Strategy Tips 00:09:20 - The Importance of Active Engagement 00:12:51 - Vendor-to-Vendor Networking Helpful Links: Wedding Summit Series Sales Edition https://margauxfraise.mykajabi.com/a/2147816127/NvhTLJD3 Engaged to Engagement Workshop https://www.facebook.com/idoweddingmarketing https://www.linkedin.com/nina-addeo-699898ab https://www.idoweddingmarketing.com/ https://www.youtube.com/@idoweddingmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
If you're feeling overwhelmed by the thought of making your website ADA compliant and inclusive, then you are not alone! It's time to find a solution that not only protects your business but also enhances the overall user experience for everyone. Let's tackle this together and make your website a welcoming space for all. My special guest is Brian Lawrence of Brian Lawrence Weddings. You may have heard about him through being the go-to web guy for industry powerhouses like Alan Berg and Joe Bunn. Brian Lawrence is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. Drawing from his extensive experience and industry insights, Brian offers valuable perspectives on the importance of inclusive web design for wedding professionals. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience. The more that a couple could stamp their own individuality into it, I think is very gratifying for them. - Brian Lawrence In this episode, you will be able to: Discover the key benefits of website accessibility and compliance for your small business. Uncover the hidden impact of non-compliance on user experience and business growth. Gain insights from Brian's SEO consulting expertise to elevate your online presence. Unlock the significance of Google Maps for enhancing your business visibility and reach. Explore the power of personalized wedding experiences in creating emotional connections with clients. Website Accessibility and ComplianceEnsuring website accessibility and compliance is vital to provide a more inclusive online experience for all users. As per the American Disabilities Act (ADA), websites should make necessary accommodations for people with disabilities. Compliance is not only a matter of law and risk management but it also demonstrates a business's commitment to inclusivity and social responsibility. The resources mentioned in this episode are: Take the free ADA compliance test on Brian's website at adawedding.com to assess your website's accessibility and learn about potential compliance issues. Schedule a free consultation with Brian to receive a personalized SEO audit and website analysis, allowing you to understand the deficiencies and opportunities for improvement. Visit Brian's main website at brianlawrence.com to explore his web design and search engine optimization services, as well as his expertise in helping businesses get found organically and on Google Maps. Connect with Brian on LinkedIn to stay updated on his latest insights and industry strategies, and to engage in discussions about web design, SEO, and inclusive practices for wedding professionals. Reach out to Brian directly through his website to inquire about his ADA compliance overlay service, which provides a one-stop solution for making websites more accessible and inclusive for people with disabilities. --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Do you want to make your work feel like a true love affair? If you're looking to infuse your business with passion and purpose, then stay tuned because I've got the solution to help you create a work-life romance that feels just as sweet as Valentine's Day. Let's dive into how to turn your passion into a successful business and find joy even in the elements you don't love. Get ready to craft a work life you truly adore today on the I Do Wedding Marketing Podcast! In this episode, you will be able to: Discover the joy in your work and thrive. Turn your passions and hobbies into profit. ( Effectively manage negative reviews in the wedding industry. Find fulfillment by incorporating hobbies into your life. And in our Q&A section we discuss successfully promote on Instagram using direct messages. If you have enjoyed this podcast or any of our past episodes with love on our minds, if you would consider leaving a review, it helps more people to reach the podcast. - Nina Addeo https://www.youtube.com/@idoweddingmarketing https://www.linkedin.com/nina-addeo-699898ab https://www.idoweddingmarketing.com/ https://www.facebook.com/idoweddingmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
In this episode of the I Do Wedding Marketing podcast Nina Addeo discusses how to leverage your social media with content you likely already have! Join Nina's Free Presentation February 12th at the Wedding Business CEO Summit: https://weddingbusinessceosummit.com/?aff=60 The "I Do Wedding Marketing" podcast is a valuable resource for wedding professionals seeking to enhance their social media marketing skills. Hosted by Nina Addeo, this podcast offers a combination of marketing expertise and industry experience. With insightful guest appearances by industry experts, the podcast provides a platform for sharing valuable insights and experiences within the wedding industry. Tune in weekly to receive practical tips and stay updated on the latest strategies & trends in social media. NOW AVAILABLE: Chat GPT for Wedding Marketing Course Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 ! Instagram • LinkedIn • Facebook • Facebook Group • Pinterest https://www.idoweddingmarketing.com/resources2 https://www.idoweddingmarketing.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
In this episode of the I Do Wedding Marketing Podcast, Whitney Hodges of Wedding Industry Ads is joining us to explain how Wedding Venues and Wedding Vendors can have long-term ads to gain leads on Google and Meta. Wedding Industry Ads VIP Day: https://www.weddingindustryads.com/vip-day Follow Whitney and Wedding Industry Ads on Instagram: https://www.instagram.com/weddingindustryads/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
In this episode of the I Do Wedding Marketing podcast Nina shares the results of her Instagram experiment where she posted 3x a day, with 75% of the posts being reels. This experiment was inspired by this podcast episode by Rachel Pedersen: https://sites.libsyn.com/90768/23690-new-ig-followers The "I Do Wedding Marketing" podcast is a valuable resource for wedding professionals seeking to enhance their social media marketing skills. Hosted by Nina Addeo, this podcast offers a combination of marketing expertise and industry experience. With insightful guest appearances by industry experts, the podcast provides a platform for sharing valuable insights and experiences within the wedding industry. Tune in weekly to receive practical tips and stay updated on the latest strategies & trends in social media. NOW AVAILABLE: Chat GPT for Wedding Marketing Course Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 ! Instagram • LinkedIn • Facebook • Facebook Group • Pinterest https://www.idoweddingmarketing.com/resources2 https://www.idoweddingmarketing.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
In this episode of the I Do Wedding Marketing podcast Nina Addeo is joined by Kristen Gomes of The Wandering Pour. Gomes shares her insights behind an incredible launch year with her mobile bartending service. https://www.thewanderingpour.com/ https://www.instagram.com/thewanderingpour/ The "I Do Wedding Marketing" podcast is a valuable resource for wedding professionals seeking to enhance their social media marketing skills. Hosted by Nina Addeo, this podcast offers a combination of marketing expertise and industry experience. With insightful guest appearances by industry experts, the podcast provides a platform for sharing valuable insights and experiences within the wedding industry. Tune in weekly to receive practical tips and stay updated on the latest strategies & trends in social media. NOW AVAILABLE: Chat GPT for Wedding Marketing Course Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 ! Instagram • LinkedIn • Facebook • Facebook Group • Pinterest https://www.idoweddingmarketing.com/resources2 https://www.idoweddingmarketing.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
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