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The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
The actions you take right now (and the actions you don't take) will directly impact the success of your 2025 and 2026 booking seasons.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don't have your marketing on point, you're going to miss out.Wedding pros who don't know how to strategically market are struggling HARD right now.And that is going to continue.So you need to go into the 2025 engagement season assuming this is going to continue. You need a strategy and a plan.Want to know how to get that strategy & plan? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/286Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I'm getting myself out there, but it's just not working.”I cannot tell you how many times I've heard this exact same question in the past 12 years of doing this work. So there's something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.There's only one thing that your marketing needs to do for you to book more weddings.It needs to position you as the best choice for your potential client. And that's actually what creating the right marketing plan for your business does while saving you a ton of time and overwhelm.Want to know how to do that? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/285Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
Are you struggling with fewer leads and bookings in your wedding business? Are you getting ghosted? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening.One of the biggest frustrations wedding pros share with me is getting ghosted. It's so disappointing to get excited about an inquiry only for that person to disappear, often leading you to think it's because of your pricing.But here's the thing – ghosting is rarely about your prices. Most people underprice themselves, and the real reason you're getting ghosted has nothing to do with being too expensive. The real issue is that you're not standing out from others who offer the same services.You might think you're standing out but you're probably not. If you're ready to stand out so you can book more weddings and get ghosted less often, this episode is for you.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/284Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every business.If you're ready to attract more of your ideal clients and book them reliably and consistently, this episode is for you.Get your FREE ticket to Book More Weddings Summit at https://bookmoreweddingssummit.com/The show notes for this episode can be found at https://evolveyourweddingbusiness.com/283Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collectiveGet your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
“I can't wait to get to that point.”That's what one wedding pro said upon learning that the wedding pros on The Wedding Business Collective panel during Book More Weddings Summit were no longer working crazy 60+ hour weeks.But here's the thing, you shouldn't wait until you're “successful” to build your business around your life.You should start making sustainability, flexibility, and freedom a priority now. Otherwise, it'll never happen or it'll be a huge struggle to totally restructure the time-hungry business you've built.How does that work? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/255Get your FREE ticket to The Stand Out & Get Booked Challenge https://evolveyourweddingbusiness.com/challenge***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
In today's podcast, we're going to focus on the actions you can take right now that are going to impact your next booking season and three big things that will come as a result of that.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don't have your marketing on point, you're going to miss out.Wedding pros that don't know how to strategically market are struggling hard right now.And that is going to continue.So you need to go into the 2024 booking season assuming this is going to continue. You need a strategy and a plan.Want to know how to get that strategy & plan? Listen to this podcast episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/254Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.Get your FREE ticket to The Stand Out & Get Booked Challenge https://evolveyourweddingbusiness.com/challenge***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
Today we're going to be talking about a question that so many frustrated wedding pros come to me with. It's the same question time and time again."Why am I not booking more weddings? I'm getting myself out there, but it's just not working."I cannot tell you how many times I've heard this exact same question in the past 11 years of doing this work. So there's something I want you to know about marketing because I feel like marketing is this kind of weird black box to a lot of people.There's only one thing that your marketing needs to do in order for you to book more weddings.It needs to position you as the best choice for your potential client. And that's actually what creating the right marketing plan for your business does.Want to know how to do that? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/253Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.Get your FREE ticket to The Stand Out & Get Booked Challenge https://evolveyourweddingbusiness.com/challenge***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
One of the biggest frustrations wedding pros tell me about is ghosting. It's so frustrating to get excited when you get an inquiry only for that person to ghost you and maybe even decide to work with someone cheaper than you.A lot of people seem to think that ghosting is a judgment on their prices. I've done a ton of research on this, and I can tell you that that is almost never the case.The real reason you're getting ghosted is not about your pricing. It doesn't mean that you're too expensive. And honestly, that's a very rare thing anyway, because most people underprice themselves.Want to know what the real reason you're getting ghosted is? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/252Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.Get your FREE ticket to The Stand Out & Get Booked Challenge https://evolveyourweddingbusiness.com/challenge***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
For the past 11 years, the #1 question I get about booking more weddings is “How?” How do I book more weddings? What exactly do I do?It's a question I hear non-stop and it's why I created Book More Weddings Summit.My expertise lies in marketing and in building a business that gives you the freedom and flexibility that you want to support your lifestyle but I'm not an expert in everything. I'm not an expert in TikTok or branding or consultations and those things matter so I'm gathering 25+ speakers to help you with them.Not only is this going to help you with your question about how you can book more weddings, but it's also going to get you out of your bubble because our industry can be a real echo chamber. That's a BIG problem because if you blend in with everyone else, couples have to make their decision on who to hire based on price.Want to know more about how to book more weddings with your ideal clients? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/250***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach
Happy Woo Wednesday! I have the one and only Heidi Thompson in in the Get a Heck YES house.Wedding pros, do you want more money in the bank now? You are going to love this episode because it's going to change your mindset from waiting and praying to let's get the ball rolling. You don't have to sit around twiddling your thumbs and quietly panicking while you wait for clients to find & book you.But because this is the prevailing wisdom in our industry, you don't realize just how much power you have as a wedding business owner to generate revenue on demand.Topic: Creating Revenue On DemandWhat it means to create revenue on demand on the wedding industry and how NO ONE is talking about it!When things are slow, you can sell to people in other ways.You can sell to potential clients, past clients, and fellow vendors.You can use promotions to make what you're selling irresistible without discounting.Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time.Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 10+ years, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their businesses without working 60+ hour weeks.Connect with Heidihttps://www.instagram.com/evolveyourweddingbusiness/ and https://www.facebook.com/groups/bookmoreweddingssummithttps://evolveyourweddingbusiness.com/revenue-on-demandConnect with Carissahttps://www.instagram.com/carissawoohttps://heckyesmedia.co/
Hello and thank you for tuning in to the I Do Wedding Marketing podcast! On this episode of the podcast I discuss how you can get the most out of wedding-centered digital listing sites such as The Knot and WeddingWire to optimize on your investment. I am excited to be a speaker this year at the Book More Weddings Summit! See Nina at the Book More Wedding Summit: https://ido--heidithompson.thrivecart.com/wedding-pro-power-pack-aug-2022-v3/ Visit Our Sponsor! Wedding-Preneurs Content Club -- Visit I Do Wedding Marketing https://www.idoweddingmarketing.com/ Follow Nina Addeo on LinkedIn https://www.linkedin.com/in/nina-addeo-699898ab/ Follow I Do Wedding Marketing on Instagram https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing on Facebook https://www.facebook.com/idoweddingmarketing/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message
Do you ever feel overwhelmed by the pressures of marketing your business? There are so many forces, pulling or pushing you to try the latest social platform, or are you blindly following the crowd? Heidi Thompson wants to help you Squash the Overwhelm and she shares her 5-steps for doing that in this episode.Listen to this new episode for some actionable steps on how you can feel less overwhelmed, and more in control!About Heidi:Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit.heidi@evolveyourweddingbusiness.comhttp://www.evolveyourweddingbusiness.comhttps://www.evolveyourweddingbusiness.com/podcasthttp://www.instagram.com/evolveyourweddingbusinesshttps://www.facebook.com/evolveweddingbusinessukHere is free checklist that Heidi mentions on the podcast: https://evolveyourweddingbusiness.com/alanGet a free 14 day trial to my membership, The Wedding Business Collective, where Heidi helps wedding pros, like you, build a 6 figure business without working all the time. Her Create Your Overwhelm-Squashing Marketing Plan Course is inside and you can dive right into it here:https://theweddingbusinesscollective.com/For Your Free 14-Day Trial Use Coupon code: ALANIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
Regular and longtime listeners of the podcast will likely recognize today's guest's voice as she has been on the show before! Carrie Goldberg is the founder and creative director of CLG Creative, a fashion styling and creative consulting firm which caters to personal and corporate clients all over the globe! Carrie channels her multifaceted background in editing, art direction, and creative direction from her experience as the weddings and travel director at Harper's Bazaar, and before holding that position, she was the senior fashion editor at Martha Stewart Weddings. CLG Creative's body of work is even further elevated by a top-level team of stylists whose experience spans the realms of fashion, men's wear, accessories, fine jewelry, interior design, e-commerce, travel, and more! Carrie talks about the personal difficulties that she endured in 2021 and what she learned from getting through them. She describes her team, reveals her biggest challenge with the company right now, discusses her styling process, makes a point regarding how style affects the guest experience and what makes CLG Creative unique in what they offer, and so much more! As always, Andy really enjoyed his time talking with Carrie! They cover so much ground in a small amount of time, and he looks forward to talking to her again in the future! In the meantime, be sure to continue tuning in to The Wedding Biz because more great, compelling interviews are on the way! If you enjoyed this interview with Carrie, be sure to spread the word by sharing it with at least three good friends who would also enjoy it! Andy would also really appreciate it if you were to subscribe to the podcast if you aren't already so that you are notified right away when new episodes drop and if you were to leave a top review wherever you listen! That really helps out the show and helps people find it! Since you're listening to this podcast, it's obvious that you want to find new ways to improve your wedding business. That's why I'm excited to tell you about the Book More Weddings Summit! During this online conference, which is free if you mention my name, you'll learn how to more easily book more weddings by hearing from over twenty industry experts including my past podcast guests, Heidi Thompson (host of this event) and Julie Novack (C.E.O. of PartySlate). Attract your dream clients, stand out from the competition, and make more money without working more hours by signing up for this online conference August 22-26, which, again, is free if you mention my name! Register for your free ticket at bookmoreweddingssummit.com/andy! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:29] – Today's episode is sponsored by Book More Weddings Summit! [1:14] – We learn that today's guest is Carrie Goldberg of CLG Creative! [2:13] – Carrie talks about her recent trip to Paris. [4:25] – Carrie reflects on the personal challenges that she had to overcome in 2021. [7:22] – Carrie emphasizes how important it is to be grateful for what we have. [8:42] – Learn about the transition that Carrie made to running CLG Creative full-time. [9:33] – Carrie describes her team at CLG Creative. [10:58] – What is Carrie's biggest challenge right now? [12:12] – Carrie explains how she balances creativity with business. [14:40] – Carrie argues that business is creativity. [16:04] – Carrie discusses her styling process. [19:02] – Does Carrie ever meet prospective clients for whom she isn't a good fit? [20:32] – Carrie touches upon how style affects the guest experience. [22:15] – Carrie dives into the dos and don'ts of hair and makeup. [24:26] – How does Carrie bring in her background as an art director? [26:41] – We receive advice on how to be of better service to clients. [28:48] – Carrie elaborates on how to find a stylist. [30:49] – Andy reveals where we can find Carrie online. RESOURCES bookmoreweddingsummit.com/andy Carrie's Previous Guest Spots on The Wedding Biz Episodes of The Wedding Biz Mentioned: Episode 84 Bryan Rafanelli: REVISIT - Telling Clients' Stories Through Event DesignEpisode 111 REVISIT: David Stark: Creativity in Design, Creativity in BusinessEpisode 184 MARCY BLUM, A Pioneer of the Experiential Approach to Event PlanningEpisode 208 MICAELA ERLANGER/Celebrity Stylist: Bringing Styling Into The SpotlightEpisode 383 REVISIT: Mindy Weiss - Setting the Standard Find Carrie: Carrie's WebsiteCarrie's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Book More Weddings Summit.
Andy's guest today is Jeannie Young Savage, president of Details Details Weddings and Events. Details Details is a premier full-service event planning and design company which specializes in distinctive weddings, lavish events, and corporate functions. Prior to launching the company, nearly twenty years ago, Jeannie was the general manager of several full-service hotels including managing 200 employees and dealing with over forty vendors! Details Details has also been featured in numerous publications such as People Magazine, Martha Stewart Weddings, Inside Weddings, the Say Yes to the Dress television show, and more! Jeannie reflects on her younger years and when she developed a passion for crafting and designing. She also talks about her time as a general manager for hotels and what she learned from that experience especially as an Asian woman, how she became a mother right around the same time that she started her company, what her typical process is with clients, how she develops her creativity, what her pricing philosophy is like, how she approaches social media, what she hopes for in the future, and so much more! Andy really appreciates Jeannie for her time and really enjoyed talking with her! He hopes that you enjoy listening as much as he enjoyed conducting the interview and would appreciate it if you would share this interview with a few people you know who might also enjoy it! Andy would also really appreciate it if you were to subscribe to the podcast if you aren't already so that you immediately find out when new episodes drop and if you were to leave a top review wherever you listen! That really helps out the show and helps people find it! Since you're listening to this podcast, it's obvious that you want to find new ways to improve your wedding business. That's why I'm excited to tell you about the Book More Weddings Summit! During this online conference, which is free if you mention my name, you'll learn how to more easily book more weddings by hearing from over twenty industry experts including my past podcast guests, Heidi Thompson (host of this event) and Julie Novack (C.E.O. of PartySlate). Attract your dream clients, stand out from the competition, and make more money without working more hours by signing up for this online conference August 22-26, which, again, is free if you mention my name! Register for your free ticket at bookmoreweddingssummit.com/andy! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:29] – Today's episode is sponsored by Book More Weddings Summit! [1:18] – Andy reveals today's guest to be Jeannie Young Savage of Details Details. [2:17] – Jeannie reflects on when she developed a passion for this field. [3:53] – Jeannie talks about her time as general manager of hotels. [4:51] – Learn about Jeannie's experience as an Asian woman managing hotels. [7:37] – Jeannie discusses having become a mother when she started her company. [9:52] – Jeannie talks about why she lost the work/life balance at one point. [12:49] – Andy brings in his own experience with his music business. [14:06] – Jeannie walks us through her process with her clients. [16:22] – Discover how Jeannie gets the information that she needs from her clients. [17:04] – Jeannie touches upon how her creative process unfolds. [20:09] – Hear about some of the celebrity weddings that Jeannie has done. [22:59] – Jeannie reveals if she feels more pressure when she handles celebrity weddings. [24:37] – Jeannie explains how she handles the business side of things. [27:03] – Jeannie guesses that most people in her field are solo planners. [28:28] – What is Jeannie's pricing philosophy? [29:42] – Jeannie elaborates upon her social media strategy. [32:50] – Jeannie enthuses over how far she has come. [35:17] – How does Jeannie define success? [37:00] – Hear where to find Jeannie online. RESOURCES bookmoreweddingsummit.com/andy Find Jeannie: Details Details - WebsiteDetails Details - Pinterest PageDetails Details - Facebook PageJeannie's Instagram PageJeannie's Twitter Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Book More Weddings Summit.
Since you're listening to this podcast, it's obvious that you want to find new ways to improve your wedding business. That's why I'm excited to tell you about the Book More Weddings Summit! During this online conference, which is free if you mention my name, you'll learn how to more easily book more weddings by hearing from over 20 industry experts including my past podcast guests, Heidi Thompson, host of this event, and Julie Novack, CEO of PartySlate. Attract your dream clients, stand out from the competition, and make more money without working more hours and sign up for this online conference August 22nd-26th, which is free if you mention my name. Register for your free ticket at bookmoreweddingssummit.com/andy “Luxury does not come without service. Service is luxury.” Today, CEO of HMR Designs, Rishi Patel, talks about how service and luxury work cohesively to create astonishing events and a mutually fulfilling experience for the client and their designers. In this episode, Andy and Rishi focus on establishing connections, finding your position in life and in your career, and how to showcase your work. Join this week's lighthearted and educational conversation on The Wedding Biz for tips on how you can catapult your career. Show Highlights: What makes service a luxury Making the process a fulfilling and luxurious experience What manifested and directed Rishi to find his passion Finding yourself and being revitalized by traveling The eye-opening experiences and inspiration that accompanies traveling How networking can direct and impact the course of your career Using social media to grow and benefit your business Showcasing and marketing your work with social media Creating an environment that evokes gratification The art and benefit of using unconventional material What the general process of creating an event looks like The challenges of narrowing down taste Manifesting clients' specific ideas to fulfill their vision Telling a story with every event How Rishi fast-tracked his position in the company The importance of having clear responsibilities in a company Understanding the components and logistics that go behind managing a business The importance of only committing to work that brings you fulfillment Setting boundaries between work and personal life Biggest changes within the event industry over recent years How social media has brought more transparency and exposure to the event industry Staying fresh and interesting Experiences that keep Rishi grounded in his work Following your heart and finding a way to make a living doing what you love HMR DESIGN LINKSWebsite: hmrdesigns.com Instagram: @hmrdesignsRishi's Instagram: @rishithedesignerFacebook: @hmrdesignschicagoTwitter: @HMR_Designs THE WEDDING BIZ LINKSThe Wedding Biz WebsiteThe Wedding Biz InstagramThe Wedding Biz Facebook
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
Book More Weddings Summit is back for the FIFTH time! Maybe it's your first time, maybe it's your fifth, but if you're a wedding pro who wants to attract more of your ideal clients and book more weddings, you are not going to want to miss this free event.In this podcast episode, I'm giving you a behind-the-curtain look at not just why you should attend Book More Weddings Summit but what you'll learn when you do.The post Episode 223: Why You Should Attend Book More Weddings Summit appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
On this week's episode, we are joined by Gabby Pinkerton Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients. During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves. Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini-courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years. Connect with Gabby: www.gabbypinkerton.com @gabbypinkerton youtube gabbypinkerton.com/youtube Topics of Discussion: - Why people don't think about Pinterest as a tool and why they should - Tips for attracting your ideal client on Pinterest - Common Pinterest mistakes --------------------------------- Watch LIVE here: - YouTube https://www.youtube.com/c/WeddingBusinessGrowth - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message
On this week's episode, we are joined by Gabby Pinkerton Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients. During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves. Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini-courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years. Connect with Gabby: www.gabbypinkerton.com @gabbypinkerton youtube gabbypinkerton.com/youtube Topics of Discussion: - Why people don't think about Pinterest as a tool and why they should - Tips for attracting your ideal client on Pinterest - Common Pinterest mistakes --------------------------------- Watch LIVE here: - YouTube https://www.youtube.com/c/WeddingBusinessGrowth - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message
On this week's episode, we are joined by Gabby Pinkerton Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients. During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves. Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini-courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years. Connect with Gabby: www.gabbypinkerton.com @gabbypinkerton youtube gabbypinkerton.com/youtube Topics of Discussion: - Why people don't think about Pinterest as a tool and why they should - Tips for attracting your ideal client on Pinterest - Common Pinterest mistakes --------------------------------- Watch LIVE here: - YouTube https://www.youtube.com/c/WeddingBusinessGrowth - Wedding Business Growth Facebook Group https://www.facebook.com/groups/weddingbusinessgrowth --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure and multi-6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit.
Many wedding industry entrepreneurs overlook Pinterest as a marketing tool, but it's still around and still generating leads. In fact, proper use of Pinterest can even help your work get noticed by search engines like Google. In this week's episode of the This Week In Weddings podcast, we're chatting with a Pinterest strategist about the platform, how it's changed in recent years, and the basics for getting the most out of it. About our guest: Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients. During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves. Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years. In this episode, listeners will hear about: Gabby's background and how he got into the wedding and event industry How Pinterest has changed in the last two years The new "Idea Pins" on Pinterest and how their similar to TikTok and Instagram Reels Want to connect with Gabby? Online: https://gabbypinkerton.com/ YouTube: https://youtu.be/U0NN-Enorqk Instagram: @gabbypinkerton and @causewecanevents
Today's guest, Heidi Thompson, has no shortage of hats that she wears! She is a wedding business and marketing strategist and is also a bestselling author, having published Clone Your Best Clients. She is also the founder of Evolve Your Wedding Business where she helps wedding professionals grow six-figure and multi-six-figure businesses without putting a ton of hours in! Heidi's business and marketing expertise has been featured on The Huffington Post, Wedding Business Magazine, Wedding Wire, and many more, and she is even an advisory board member for the UK Academy of Wedding and Event Planning and is also the creator and host of Book More Weddings Summit and Wedding Business CEO Summit! Heidi dives into what motivated her to get into marketing and the wedding industry and how she married those two passions together, how she goes about creating a marketing plan and the importance of doing research, how to create reasonable and realistic goals and how to measure those goals, how to stand out in a very saturated market, what she thinks about marketing and social media, and so much more! Andy, as he admits, is not an expert on marketing, so this conversation was helpful for him, and he hopes that it's informative for you as well! Be sure to check out Heidi and her business and to take advantage of the free two-week trial to her membership that she is offering! (To do that, go to The Wedding Business Collective's website and enter the code THEWEDDINGBIZ!) As always, if you can think of at least three good friends who might benefit from and enjoy this episode of The Wedding Biz, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast, especially since it really helps the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:35] – Discover that today's guest is Heidi Thompson of Evolve Your Wedding Business. [1:56] – Heidi reveals how she got into marketing strategy. [3:59] – Heidi describes how she goes about creating a marketing plan. [6:26] – Heidi argues that planners generally don't spend enough time on research. [7:27] – Andy and Heidi discuss avatars. [8:53] – Heidi gives advice regarding measuring goals. [11:04] – Heidi reiterates that planners tend to gloss over research. [12:12] – Andy explains why he has sometimes failed to do research himself. [13:33] – Heidi advises on how to do research while also being original. [14:38] – Andy gives insight into deriving inspiration. [16:12] – Heidi touches upon what she teaches her clients about standing out. [17:54] – Heidi outlines the difference between branding and marketing. [19:17] – We hear more about identifying what we want to be known for. [20:45] – Heidi reveals that she teaches her method in very small pieces to make it digestible. [22:33] – We learn how to reexamine a plan. [25:34] – Heidi gives her opinion on social media. [28:30] – Heidi leaves us with some closing thoughts and offers a free trial to her membership. [29:29] – Andy shares Heidi's website and Instagram information. Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Find Heidi: Heidi Thompson – Clone Your Best Clients Evolve Your Wedding Business - Website Heidi's Instagram Page Book More Weddings Summit - Website Wedding Business CEO Summit - Website The Evolve Your Wedding Business Podcast The Wedding Business Collective - Website (Enter THEWEDDINGBIZ for a free two-week trial!) Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Becoming the CEO of Your Wedding Business with Heidi Thompson Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Topics of Discussion: Becoming the CEO of Your Wedding Business Managing Burnout & Not Having Enough Time Grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message
Becoming the CEO of Your Wedding Business with Heidi Thompson Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals grow 6 figure businesses without working all the time. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she's an advisory board member for the UK Academy Of Wedding & Event Planning. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Topics of Discussion: Becoming the CEO of Your Wedding Business Managing Burnout & Not Having Enough Time Grab your All-Access Pass or Wedding Pro Power Pack to the Wedding Business CEO Summit today at https://weddingbusinessgrowth.com/summit Brought you by the RequestNow App and powered by Pod Decks --- Send in a voice message: https://anchor.fm/weddingbusinessgrowth/message
My guest today is Michelle Seiler Tucker, and if you don't already have the pleasure of knowing her, I am thrilled to introduce you all to her! Michelle is the author of Exit Rich, the founder and CEO of Seiler Tucker The Business Authorities, and certified (ready for it?) Merger & Acquisition Master Intermediary (M&AMI), Senior Business Analyst (CSBA), and M&A Advisor (CBB). With over 20 years of experience in business acquisition, it's safe to say she knows her stuff!In our conversation, we talked about having exit strategies. If you've been a listener for even just a short amount of time, you know how passionate I am about teaching entrepreneurs they should always know the destination of their company so they can build a business rather than a job. And with that, comes knowing your exit strategy.You'll want to grab a notebook before hitting play on this episode because Michelle is taking a deep dive into, first, why it's crucial to make your business sellable. And second, the points you need to be aware of so you can start building a business that provides you with an opportunity to sell.----- For full show notes and guest links click HERE! Please share your biggest takeaway and review our podcast HERE!Follow me online!!Website InstagramFacebook ----- #FemaleEntrepreneur #weddingproceo #weddingprocoachGet Your FREE Ticket to the Book More Weddings Summit!
Today on the podcast, we have a very special guest: the one and only Heidi Thompson, founder of Evolve Your Wedding Business and host of the Book More Wedding Summit and Wedding Business CEO Summit! We're talking about something that every entrepreneur mulls over constantly, especially during the first few years of starting a business — how to market to your ideal client. This episode is information-packed, so I'm glad you clicked on this one today!For full show notes and guest links click HERE! Please share your biggest takeaway and review our podcast HERE!Follow me online!!Website InstagramFacebook ----- #FemaleEntrepreneur #weddingproceo #weddingprocoachGet Your FREE Ticket to the Book More Weddings Summit!
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
The post Episode 177: Behind The Scenes Of The September 2020 Book More Weddings Summit appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
The post Episode 175: Book More Weddings Summit Is Back & Better Than Ever! appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
This show is brought to you in part by the Book More Weddings Summit. This free summit was created to help you attract more of your ideal clients and book more weddings so you can be more profitable and grow your wedding business. You'll learn from 20+ incredible wedding industry speakers with topics ranging from How Engaged Couples Are Using Instagram to 4 Steps to Book High-Paying Clients, and everything in between. The summit kicks off on April 20th and it's going to be 4 action-packed days that you won't want to miss. Get your free ticket here. Today, we'll cover the five steps of the selling staircase:How to create a positive first impression that establishes a real connectionThe difference between using a ‘cat-calling' and ‘dog-calling' technique to create curiosity (Spoiler: cats are better than dogs in this instance)Using the ‘discovery phase' to understand our client's needsWhy we should propose the services that our client needs, not what we think they can affordHow to recognize and respond to buying signalsGet Nikki's ebook: Closing the Sale
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
The post Episode 165: Introducing The Book More Weddings Summit appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
Quick Resources:Sign up to join the free Book More Weddings Summit from April 20-24 (This is an affiliate link; consider using this link to support the show. The summit is free to attend live, and each day's presentations are going to be available for 24 hours. After that, attendees can upgrade to the All-Access Pass which includes lifetime access to all of the trainings and worksheets, transcripts, and $2200 worth of speaker bonuses)Get Deirdre's free Google Ads Cheat SheetGet more tips from Deirdre's blog