At Heart Branding Podcast with Bryton Udy

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Most small to medium sized businesses struggle to communicate how their products or services transform the lives of their customers. On each episode of the At Heart Branding Podcast host Bryton Udy interviews a business leader to help uncover the strategies that you can use to clarify your marketing…

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    • Oct 13, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 33m AVG DURATION
    • 31 EPISODES


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    Latest episodes from At Heart Branding Podcast with Bryton Udy

    012 | Jess Moskaluke - The Power of Collaboration, Music, and More!

    Play Episode Listen Later Oct 13, 2021 46:47


    Presenting episode 12 of At The Heart Of It with your host Bryton Udy as he is joined by CCMA and Juno Award Winning Country Music Star, Jess Moskaluke! Bryton and Jess reflect on the career of a country music artist, entrepreneur, and embedding creativity in our work. Watch the video version of the podcast here: https://youtu.be/DlmjZUEwu4I Be sure to follow the podcast on your favorite social channels: TikTok: https://vm.tiktok.com/ZMRjpw47y/ Instagram: https://instagram.com/attheheartofitpod?utm_medium=copy_link

    011 | Tamara Beatty - Finding your own voice, teaching Tony Hawk to sing, and more!

    Play Episode Listen Later Sep 22, 2021 47:34


    Presenting episode 011 of At The Heart Of It with your host Bryton Udy as he is joined by vocal coach and performance coach on the Voice and The Masked Singer and TEDX speaker Tamara Beatty! Tamara shares her story and some insights into the world of coaching some of your favourite performers on The Voice and The Masked Singer. Watch the full episode on YouTube here: https://youtu.be/6qRlet2d5dg Be sure to follow the podcast on your favourite social channels: TikTok: https://vm.tiktok.com/ZMRjpw47y/ Instagram: https://instagram.com/attheheartofitpod?utm_medium=copy_link

    010 | Nicolas Beique - From code to reality and building a tech company in Calgary

    Play Episode Listen Later Sep 15, 2021 40:24


    Presenting episode 010 of At The Heart Of It with your host Bryton Udy as he is joined by Founder and CEO of Helcim, Nicolas Beique. Together Nicolas and Bryton reflect on building a startup business in Calgary, fostering a positive workplace culture, the importance of great customer service, and learning from other business owners. Learn more about Helcim here: https://www.helcim.com Watch the video version of the interview here: https://youtu.be/zlkMXAdjdic

    009 | Tyler Smith - Life after tragedy, the importance of mental health, and the Humboldt bus crash

    Play Episode Listen Later Sep 8, 2021 45:45


    Humboldt bus crash survivor, keynote speaker, founder of Not Alone clothing Co. and mental health advocate, Tyler Smith, joins Bryton on this episode of the At The Heart Of It. Follow Tyler on social media: https://www.instagram.com/smitty269/?hl=en Be sure to follow the podcast on your favourite social channels: TikTok: https://vm.tiktok.com/ZMRjpw47y/ Instagram: https://instagram.com/attheheartofitpod?utm_medium=copy_link Watch the full episode on YouTube: https://youtu.be/-hydQn_4TaE

    008 | Laurenne Mercier - Building lasting legacies for your favourite NHL stars

    Play Episode Listen Later Sep 1, 2021 48:18


    Founder and CEO of Treadstone Sports, Laurenne Mercier, joins host Bryton Udy to chat about sports, music, business and so much more. Laurenne shares some stories about some of your favorite NHL players as well as her philosophy of what it means to be a modern-day athlete. She shares stories about her time working with the Nashville Predators, Edmonton Oilers, and country artist Gord Bamford. Watch the full episode on YouTube Here: https://youtu.be/zKiAOU2LeVk

    007 | Annika Cheyne - Music, Motherhood, Memories, and More! (Leaving Thomas reunites!)

    Play Episode Listen Later Aug 25, 2021 62:18


    Presenting episode 007 of At The Heart Of It with your host Bryton Udy as he is joined by his good friend and partner in the Pop Country Duo, Leaving Thomas, Annika Cheyne! Watch the full episode here: https://youtu.be/7YLoL1BuoOI Be sure to follow the podcast on your favourite social channels: TikTok: https://vm.tiktok.com/ZMRjpw47y/ Instagram: https://instagram.com/attheheartofitpod?utm_medium=copy_link #podcast #atheart #music

    006 | Alysia Rissling - The power of sport, chasing Olympic gold, and giving back

    Play Episode Listen Later Aug 18, 2021 45:22


    Presenting episode 006 of At The Heart Of It! With your host Bryton Udy and guest Alysia Rissling! In this episode, Brtyon talks to Olympic bob sledder Alysia Rissling and gets to the heart of why chasing your dreams even when you have doubts, is crucial. Alysia Rissling has an extensive history in athletics, in basketball and track at the University of Alberta located in her home town of Edmonton AB. An injury forced her into choosing basketball over track up until bobsleigh was brought into the picture. Alysia was the first woman pilot in 2015 and continued her journey to the 2018 winter games. Now Alysia is focusing on motivating others with her story while continuing training. We can't wait to to watch Alysia at the 2022 Beijing winter games! Subscribe wherever you listen to your podcasts: https://anchor.fm/attheheartofit Follow Alysia https://www.instagram.com/rizzbobsleigh/

    005 | Shane Wenzel - Taking over the family business & inspiring others through social media

    Play Episode Listen Later Aug 11, 2021 37:00


    Presenting episode 005 of At The Heart Of It! With your host Bryton Udy and guest Shane Wenzel, president of Shane Homes. Before you ask, yes, the company was named after Shane. Shane joined Shane Homes at a young age and learned the new home building industry from the ground up, first working in the field on job sites, then joining the Sales and Marketing department. While in the role of Senior Vice President of Sales and Marketing, Shane was instrumental in leading innovation in marketing and design for the company Now, Shane leads the Shane Homes Group of Companies as President, isa social media creative, a mentor, podcaster, speaker, and an active member of the LGBT community. "Earn it, don't expect it." In this episode, Bryton speaks with Shane on his history of working his way up in the Shane Homes business, his growing success in marketing and being authentically himself online. Subscribe wherever you listen to your podcasts: https://anchor.fm/attheheartofit Follow Shane youtube.com/user/1shanewenzel

    004 | Brett Chang - Getting Drake the Keys to Toronto, and starting The Peak

    Play Episode Listen Later Aug 4, 2021 52:14


    Presenting episode 004 of At The Heart Of It! With your host Bryton Udy and guest Brett Chang, Co-Founder of The Peak. Located in Toronto, Ontario, Brett took charge of many entrepreneurial focused endeavours such as organizing a transit service in Toronto, and contributing to the ground work of Uber. In this episode Brett speaks on his past experience and how this led him to co-found The Peak: a news based media source providing unbiased Canadian news related to business, finance and tech. Subscribe wherever you listen to your podcasts: https://anchor.fm/attheheartofit

    003 | Jim Cressman - Keeping the Heart in the Music Industry

    Play Episode Listen Later Jul 28, 2021 66:28


    Presenting episode 003 of At The Heart Of It! With your host Bryton Udy and guest Jim Cressman, Founder of Invictus. Located In Penticton, Britsh Columbia, Jim Cressman developed an entertainment company in 2011 that focuses on uplifting artists and focusing on building a close knit relationship between management and talent. In this episode, Bryton inquires the origins of Jims desire to pursue the entertainment industry and uncovers the obstacles that pushed Jim to become who he is today. Subscribe wherever you listen to your podcasts: https://anchor.fm/attheheartofit

    002 | Local Laundry (Connor Curran & Dustin Paisley) - Building Community and Finding Happiness

    Play Episode Listen Later Jul 14, 2021 52:39


    Presenting episode 002 of At The Heart Of It! With your host Bryton Udy and guests Connar Curran & Dustin Paisley, founders of Local Laundry. Located in Calgary Alberta, Local Laundry is a high-quality garment company changing the industry by sourcing 100% locally. Founders Connar & Dustin sought out to make a company that not only produced locally but also gives back to the community. In this episode, we get down to the basics of entrepreneurship and the drive to create a local business. Follow local laundry at: https://www.instagram.com/locallaundry/?hl=en Follow us at: https://www.instagram.com/attheheartpodcast/?hl=en

    001 | Ty Hunter - Family, Farming, Music, & Coffee

    Play Episode Listen Later Jul 14, 2021 78:17


    Presenting episode 001 of At The Heart Of It! With your host Bryton Udy and guest Ty Hunter of the Hunter Brothers. From Shaunavon, Saskatchewan being one of 5 members of the Canadian country band, Hunter Brothers, Ty Hunter has been consumed by music from a young age. Bryton gets to the why of how Ty became involved, his love for music, his passion for farming, and how Covid-19 has impacted his entrepreneurial endeavors. Follow Ty Hunter on Instagram Follow us on Instagram

    Introducing At The Heart Of It!

    Play Episode Listen Later Jul 6, 2021 1:10


    Looking for some positivity in the world? Are you creative, entrepreneurial, or just looking for something fun to listen to? At The Heart Of It is a podcast all about celebrating creativity, championing entrepreneurship, and getting to the heart of the "Why" behind "What" we do! Every Wednesday Bryton Udy will chat with an inspirational individual who will share their story, experiences, and lessons learned throughout their life as well as the "Why" behind what they do. Focused on having genuine conversations and learning from those who have done amazing things is what this is all about! Be sure to follow along and subscribe so you don't miss an episode!

    #019 Why your brand is misunderstood.

    Play Episode Listen Later Aug 26, 2020 8:51


    You have one voice, and your brand should too. To follow the #1 rule of branding "Consistency", your brand should be communicating with a singular and consistent voice. This is how to do that! Register for the Brand Clarity Masterclass Here: https://www.atheart.academy/ Chapters: Intro | 0:00 One Voice | 0:32 The Voice Filter | 2:52 The Brand Clarity Masterclass | 7:32

    #017 These words are losing you money!

    Play Episode Listen Later Aug 5, 2020 9:28


    We are all cursed with knowledge. We understand something so deeply that when we try to communicate it to someone else, we end up confusing them! You are probably confusing your customers because you know too much about your business, products, services, and industry. Click the button below to watch this week's episode and learn how to cure yourself of this curse! Register for the Brand Clarity Masterclass Online Course: https://www.atheart.academy/courses/brand-clarity-masterclass Chapters: Intro | 0:00 the Curse Of Knowledge | 0:17 The Solution | 2:06 The Clear Message Formula | 5:18 Print Off Your Website | 7:30 Outro | 8:46

    #016 This Type Of Tagline Will Make You Money

    Play Episode Listen Later Jul 29, 2020 12:42


    Taglines are often thought of cute or witty phrases a brand uses to get the attention of their customers. This is the wrong approach for small businesses, and here's why! Get Access to the Small Business Marketing Masterclass: https://www.atheart.academy/courses/brand-clarity-masterclass Local Laundry: https://locallaundry.ca/

    #015 How To Create Great DIY Marketing Videos At Home!

    Play Episode Listen Later Jul 24, 2020 20:52


    You don't need a fancy camera or crew to film a great marketing video at home! Seeing as many of us are still working at home, creating great content and videos for your brand and business may seem impossible, but it's not! Here are some tips to help you create great marketing videos for your business while at home! Links: The Brand Clarity Masterclass: https://www.atheart.academy/courses/brand-clarity-masterclass My Gear: Panasonic GH5 | https://amzn.to/2CVayxn 12-35mm Lens | https://amzn.to/30phL0Y Ring Light | https://amzn.to/2OJGg3C Boya Microphone | https://amzn.to/2CTDwOa LED Backlight | https://amzn.to/2CWxFYo Chapters: Intro | 0:00 Planning Your Video | 1:49 The Brand Clarity Masterclass | 7:57 Getting Started | 8:52 Equipment | 11:05 Don't Over Think It | 15:59 Have Fun With It! | 19:17 Outro | 20:17

    #014 Listen To This Before You Name Your Business

    Play Episode Listen Later Jul 15, 2020 18:14


    Get Access to the Brand Clarity Masterclass: https://www.atheart.academy/ Jonathan Bell's Ted Talk | https://www.youtube.com/watch?v=rzbXht7MJVM Chapters: Intro | 0:00 What Does Your Brand Stand For? | 1:12 The Seven Types of Names | 3:49 Keep It Short | 10:41 Ensure You Have The Domain Name | 11:24 Wrap Up | 13:55

    #013 3 Daily Actions That Boost Your Brand

    Play Episode Listen Later Jul 8, 2020 18:07


    Building a great brand takes time, but there are three small actions and tasks that you should take each and every day to ensure that you continue to grow the desired reputation that you want your brand to have. Consistent and purposeful action taken to accomplish these three tasks each day will help you build the brand of your dreams! Chapters: Intro | 0:00 Task 1: Offer Free Value | 1:16 Task 2: Overdeliver | 5:34 Task 3: Tell Captivating Stories | 9:11 Wrap Up | 13:58 Want access to a free branding course that makes marketing easy? Register for 3 Minute Marketing Magic: https://atheart.co/3minutemarketingmagic

    #012 How To Create Social Media Content (Without Being Overwhelmed!)

    Play Episode Listen Later Jun 30, 2020 22:04


    Social media is a necessary evil for businesses today. Whether you're a realtor, musical artist, or retail store, having a strong social media presence helps you better connect with your customers, and ensure you're top of mind when they're ready to make a purchase. Chapters Intro: 0:00 Creating A Content Pillar | 1:17 Creating Micro Content For Social Media | 7:03 The 80/20 Rule | 10:03 Scheduling Content on Later | 12:45 Using Design Templates | 17:28 Outro | 18:55 Register for the Brand Clarity Masterclass: https://atheartco.thinkific.com/

    #011 How to Build a Great Brand in 5 Easy Steps

    Play Episode Listen Later Jun 24, 2020 28:34


    Branding starts long before you create a logo and this video explains the 5 steps that you should take to build your brand from start to finish. Step 01: The Brand Spirit | 1:44 Step 02: The Brand Personality | 8:23 Step 03: The Brand Story | 11:51 Step 04: The Brand Aesthetic | 16:53 Step 05: Implementing Your Brand | 20:55 Register for the Brand Clarity Masterclass: https://atheartco.thinkific.com/ ⬇ Get The Books I Mentioned In This Episode ⬇ Building a Story Brand by Donald Miller Amazon Canada: https://amzn.to/2ARtUaTD Amazon USA: https://amzn.to/3fMiCit Purchase Man's Search For Meaning by Viktor Frankl Amazon Canada: https://amzn.to/2NfcaUU Amazon USA: https://amzn.to/37I3csu Principles by Ray Dalio Amazon Canada: https://amzn.to/2BiHzTz Amazon USA: https://amzn.to/2YSodwx

    #010 Are Branding and Marketing the same thing? | Branding vs. Marketing

    Play Episode Listen Later Jun 24, 2020 10:03


    Branding and Marketing often get confused with one another, but they are two completely different things. Branding is the consistent action that a business takes to grow its reputation through logos, colors, design, messaging, music, smells, etc. Marketing is the act of connecting and communicating with potential customers, sharing how their products or services are going to change their life for the better. Register for the FREE video course, 3 Minute Marketing Magic: https://atheart.co/3minutemarketingmagic

    #009 Oliver Banyard | Why creating story driven content is integral to building your Brand.

    Play Episode Listen Later Jan 17, 2020 31:53


    Story driven content is integral to supporting your brand's story. In this episode we talk with videographer and content creator extraordinaire, Oliver Banyard. We dig into his process and what he believes some of the pillars of great content are. Oliver Banyard

    #008: Mitzi Payne | How to build community and social engagement on social media.

    Play Episode Listen Later Jan 6, 2020 45:22


    This episode focuses on social media and how to get your content off the back-burner and in front of your audience. Bryton talks with Mitzi Payne, Partner and Marketing Director at Arcade Studios who he describes as a social media wizard. Arcade StudiosWaves Social Podcast

    #007: Brett Klassen | Is your website hosted on the platform that's right for you? Exploring website back-ends.

    Play Episode Listen Later Jan 6, 2020 30:22


    Implementing your brand throughout your website isn't just about how it looks but how it works. We chat with Brett Klassen, Co-Founder and Developer at Field Media lap about the decision making involved in ensuring you build it right, with the right tech, from the start.Brett Klassen, Co-Founder and DeveloperField Media Lab

    #006: Jesse McLean | Why your website might be losing you money and how to fix it. Exploring website front-ends.

    Play Episode Listen Later Jan 6, 2020 27:55


    In Episode 6 our guest is Jesse McLean. Jesse is Field Media Lab's Co-founder and Creative Director. He chats with Bryton about how front-end website development impacts your brand and your customer's online experience. Field Media Lab

    #005 Cody McLean | How to develop a brand that stands out.

    Play Episode Listen Later Jan 6, 2020 29:05


    In this episode we speak with Graphic Designer, Cody McLean about how to implement design and aesthetic throughout your entire brand identity. We also talk about the importance of having that identity consistent in all of your marketing and communication assets. Cody McLean, Founder & DesignerHill & Foster

    #004: Shawna Robinson | Is your brand telling a clear and effective story?

    Play Episode Listen Later Jan 6, 2020 24:06


    In this episode we talk about your brand story with Chief Story Officer for Everyday Icing, Shawna Robinson. Your brand story brings everything together to clarify your key messages and create clear and effective messaging tools.Everyday Icing

    #003: Shawna Robinson | Your Brand has its own "personality" and its own "voice" too.

    Play Episode Listen Later Jan 6, 2020 27:59


    In this episode we discuss brand "personality" and "voice" with Shawna Robinson. Personality within a Brand is something that is often overlooked and often goes unnoticed but it is what makes any successful brand standout. Shawna is Chief Story Officer at everydayicing.com.

    #002: Tynan Allan | Why your brand’s "Spirit" is important to the health of your company culture.

    Play Episode Listen Later Jan 6, 2020 45:23


    This first full episode is about the Spirit of your brand. The brand Spirit is the heart of your brand and the foundation of why your business exists. Our guest is Tynan Allan, founder of CultureING.Download Tynan's FREE Guide to Building Stellar Company Culture here.

    #001: Bryton Udy | Introduction

    Play Episode Listen Later Jan 6, 2020 6:58


    Meet Bryton Udy, Host of the At Heart Branding Podcast and Founder of At Heart Branding Co. and get a quick glimpse at some of the insights you will hear from the amazing guests who will be joining the podcast this season.We believe cluttered content confuses your customers, puzzling market plans are one of your biggest problems and clear, authentic marketing is the best way to grow your business.5 Marketing Secrets Every Small Business Should Know

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