Business & Marketing Podcast

In this podcast, we talk with Nik Levenberg, Founder of Forage Insights. https://forageinsights.com We talk with him about his experience in business operations and how to integrate that within technology.  Nik shares how medium-sized businesses can leverage effective processes combined with IT automation to provide a real-time snapshot of the business while keeping everything in order.

In this podcast we are visited by Miles Hischier and Narjit Patel of HiView Solutions.  They are a trusted partner for Google Cloud services and solutions, trusted by many industry leaders.  Partner with HiView to receive licenses, migration services, and ongoing support for Google Workspace, Google Cloud Platform (GCP), Google Voice, and more.  Visit them online at https://hiviewsolutions.com/   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode, we talk to Heather Miller, one of the co-owners of Everything Under the Sun Renovations.  What started as a side business for her husband turned into a rapidly growing business in just six months.  Heather and her husband both went full-time in the business and its be an upward trend from there.   We talk about making side businesses our full-time job, challenges with hiring talent, and the general struggles entrepreneurs face.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this podcast we have a great conversation with David from Wood Street Builders.  We cover a lot of topics including the importance of strategically growing a crew, having sales people who are not paid strictly on commission, and most importantly, how to manage and set customer expectations.  All of this leads to a thriving business with strong customer relationships to last a lifetime.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

Great conversation about starting a business in the application development space.  We talk with Horace Wu of Syntheia about his journey from being a lawyer to an entrepreneur in a web based software company.     We talk about growing from our failure or stumbling blocks, in addition to how we can keep growing from our successes.

In this episode we have a visit from Michelle Drolet of TowerWall.  We talk about one of my favorite topics, which is cyber security.  Early in my career I wrote a book about the topic called Securing Business Data and the security landscape has added significant additional vulnerabilities since the time of that books publishing.    We talk cyber security, social engineering, proper security practices and more.

In this episode we talk with Chuong Nguyen-Thanh about his business Vaangroup. They have done an excellent job in capturing medium and large business clients so we discuss how business owners can attract those larger clients.  We also talk a bit about their services and their focus of conversion rate optimization.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk to Art Artiles and Mark Hicks from Business Recovery Center about the what ifs.  What if something happens to me as a business owner, how do I protect the livelihood of my employees and family.  What happens if my company loses access to our data?  What if there is a pandemic or weather challenge? What is often overlooked though is other layers of the business. There are other key people, significant work flows and operations that might not be visibly apparent.  We take an in-depth look at an organization from several different perspectives to ensure that your business can endure even more challenging impacts to the business.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

The Baxter Group has been in business for over 30 years.  Starting as an asbestos abatement company, in 2010 they started expanding into other services such as the removal of mold, lead and other indoor contaminants.    Their marketing strategy focuses on informing the public about their Breathe Health Initiative, which educates people about what is in the air they are breathing.  This campaign, while informative also establishes Baxter Group as an authority in the industry and if someone needs their service, they already are educated and know who to call.   Get the free ebook by visiting: https://baxtergroupinc.com/healthy/   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk to Michael Banks, Sr. Search Engineer at LaunchUX about some recent projects.  Michael joins us again to talk about search engine optimization and specifically improving lead capture.  Having a good website and SEO is fantastic, but you might be making some crucial mistakes that are effecting your ability to convert visitors into leads. In this episode we talk about three projects where he has worked to improve lead capture and the almost instant results that can be seen when done properly.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk with Christopher Saint Germain about his business CSG Photos.  His company specializes in video marketing for real estate, but also business as well.  Learn about the benefits of effective video for your business and a bit about Christopher and his business journey. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we have the privilege of talking with Bill Rooney of BDE Computer about the Priority ERP system.  Enterprise resource planning (ERP) refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations. There are many different solutions out there such as Netsuite, SAP, and Dynamics, but we talk about Priority in this podcast, which has some significant advantages for small and medium sized businesses. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk with Karen Horejs, realtor with Keller Williams Premier Realty.  She takes us on a tour of the 6 Personal Perspectives.  These are six perspectives that have been outlined by professionals from Keller Williams Realty to provide their agents with the education necessary to be successful. These six perspectives can help to propel you to success in a way that you may have never thought was possible. Are you building your business? Are you trying to expand and reach new levels in your real estate career? If so, you can easily find help with the six personal perspectives of Keller Williams Realty. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk with Eddie Peters from Legal Shield about the benefits of having constant access to an attorney.  LegalShield gives you the ability to talk to an attorney on any matter without worrying about high hourly costs. For one flat monthly fee you can access legal advice, no matter how traumatic or trivial the issue. As a LegalShield member, you'll get access to attorneys with an average of 22 years of experience. You will speak with an attorney in your area that can assist with the exact type of law for which you need help, and your calls will always be returned in four business hours or less. Because our law firms are prepaid, their sole focus is on serving you, rather than billing you.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we have our expert on the Paycheck Protection Program, Ben Bostic, back on to talk to us about the second round of PPP and the Employee Retention Credit.  Ben Bostic is a director at Boyer & Ritter CPAs. If your business was impacted from COVID-19 there is a lot of relief out there and programs to ease some of the burden and Ben is here to guide you through the process for benefits you may be eligible for.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we have an amazing guest that we hope to have back on the program soon.  We talk to John Pyron about his business and experience with sales.  This is packed with a lot of valuable information so listen to it five to seven times.  I am positive there is something in this podcast for everyone.   John Pyron is an International Business & Sales Expert who has trained thousands of people across 12 countries in business and sales principles.  Through one-on-one coaching, consulting, and masterminds, he helps his clients gain clarity around their Vision, Mission, Objectives, Strategies, and Action Plans, and then provides the Accountability needed to get results FASTER!      On September 24, 2010, John was the center page article in the Sacramento Business Journal's Fastest Growing Companies list, because he built a company from $0 to $1Million in annual sales (2007-2009) during the largest economic crash since the Great Depression.   John sold this company successfully to a national investor on June 1, 2013 to pursue his life's passion of helping Small Business Owner's achieve their Business Dreams and Goals.    This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In the last week President Trump was removed from Twitter and other major platforms.  Parlor was also shutdown, which raised a lot of concerns over privacy and censorship.  In this episode we talk to Crystal Groves of Misfit Interactive about the current state of the world of social media.  We also talk about and go over a new social network that is gaining steam due to all of these censorship concerns in other major platforms. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

This is our third installment of our health and wellness series.  In this episode we talk with Phillip Carbaugh of PGC Counseling in Chambersburg, PA.  We talk about COVID-19's impact on therapy in addition to issues like anxiety, depression and addiction that have become more visible through the stay at home orders. Phillip provides valuable insights about when it is important to seek therapy, who should seek counseling and how to identify if you or a co-worker might need some help.   Additionally, Phillip provides tips for employers to foster strong mental health conditions in the workplace. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

If you are like me, we get through the day on a high carbohydrate diet with lots of soda and coffee.  In this second installment of our series on health in the workplace, we talk to Dr. DK Guyer. Not only does Dr. Guyer provide great tips on things to implement at the work place to encourage good hydration, but she also explains the crucial need for good nutrition to keep our bodies operating at peak performance. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we get to hear a great story about how MouseCall's, an IT service provider out of Nashville, TN got started and grew into the successful business that it is today. The owner Alan Reeves shares with us his story in addition to helpful tips that can help anyone looking to start or grow their existing business.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

Owning a business can be stressful and hard on the body.  It is not uncommon for us to experience insomnia, stress, and anxieties.  This is part one of a three-part wellness series.  In this podcast we talk to Lori Rice of Heart & Soul Salon & Wellness about her business and the benefits from some of these more holistic approach to wellness. We talk about salt caves and the benefits that it can provide your respiratory system as well as benefits from infrared sauna therapy and reflexology.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk with Jordan Nace, Membership Director at the Greater Chambersburg Chamber of Commerce.  He shares information on their various membership levels and general benefits of being a chamber member. Jordan shares with us his personal experiences with chamber membership, before he took this new role and also shares tips to make sure you are utilizing your membership to the fullest.  We spend some time also talking about the local economy, jobs and the role that eCommerce has played for downtown shops.  This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

Talking with Leland Nelson, MBA about his companies Think Tank Consulting and Dirty Dog Hauling. Leland's Think Tank Consulting firm is a Certified Minority-Business Enterprise.  We talk about what that means and what his business does with staff augmentation.  Think Tank Consulting is an agile company specializing in Management Consulting and Staff Augmentation. They leverage expertise with over 40 years of management consulting experience and connect that with relationship-building, diversity, community involvement. We talk business culture, finding the right person, maintaining diversity and staff retention. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk with Ben Bostic, CPA from Boyer and Ritter about several programs that were setup under the CARES Act to help support business during the COVID-19 pandemic.  We talk about the EIDL Advance, EIDL SBA loans, what is forgivable and what is deductible.  We also discuss the new bill that just passed, additional funding that is going to the Paycheck Protection Program, and who may be eligible.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we talk with William Whitney, Cyber Security expert out of Dallas, Texas.  We cover the importance of standardization within the business workplace, which flows our dialog into further discussions on cyber security and business continuity.   Standardization is crucial to mitigating risk coming from both technology and other areas of business.  Without standardization in place, forming a business continuity plan lacks a crucial level of foundation.

In this uplifting podcast, we talk to Dale Tompkins from Church on the Way and SeaChange IT out of Lake City, Florida.  With the pandemic it is easy to fall into a negative attitude.  Dale shares with us how we can re-frame our thought process and look at challenges as opportunities for growth. This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

We revisit with Crystal Groves to talk about her YouTube Channel Copper Kettle Farms. Essentially they are creating their own reality show as they become self-sustaining on the farm.  Crystal and I talk about how you can turn your passion into a way to make money with content creation. Content creation can be your full time paying job! This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

Visiting with us today is Sam Thrush, President of Downtown Chambersburg Inc.   We talk about many of the awesome improvements to Downtown Chambersburg including facade projects, building renovations and new business that has come to the downtown.   Additionally we talk about entrepreneurship and opportunities that exist for both developers and aspiring business owners in downtown Chambersburg.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this podcast we have a fantastic dialog with Crystal Groves of Misfit Interactive. We talk about bad social media habits to leave behind next year and the direction social media is headed. If you are curious as to what your business should be doing to stand out on the web, you have to listen to Crystal in this show.

This is a fantastic interview with Brandon Smith the VP of Business Development at MSP Web Pro.  He is a marketing expert, stand up comedian and has a lot of experience with running somewhat edgy advertising campaigns.  He talks about what works, what doesn't and the fine line that you need to watch when trying to use more humor in your ad campaigns.    This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this episode we visit with William Warren of Emmanuel Technology Consulting.  William is a website hosting expert and offers useful information related to web hosting.  Topics include: Website Security Site Speed Backups IPv6 vs IPv4 This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX

In this podcast we talk to Michael Banks of LaunchUX about Search Engine Optimization. He hits on the important topics that small business owners should know when it comes to their sites SEO and provides some very useful information.   This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX