Business Done Differently with Jesse Cole

As Walt Disney once said, "Once you achieved success, don't stop. Don't rest on your laurels just yet." This is the same mindset that the Savannah Bananas tries to emulate as it strives to innovate like the great Disney himself. As the story of Disneyland shows us, Walt kept plussing. He always added something new so that people will come back. He created unforgettable moments and that is what the power of plussing is all about. Join your host, Jesse Cole on how to look for those touchpoints that you can plus. Listen to some of Jesse's experiences on plussing such as first impressions and last impressions. Listen in if you want to give your customers something to remember.   Love the show? Subscribe, rate, review, and share! Here's How »   Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Building your brand and attracting customers are important parts of business success, and no one does it better than Chick-Fil-A. Jesse Cole sits down with the former Executive Vice-President and Chief Marketing Officer of Chick-Fil-A, Steve Robinson as they talk about building brands. Steve shares his experiences working with the fast-food titan, running their marketing campaigns and what he learned about engaging customers. Steve also talks about the need to gain your customer's loyalty by listening to their feedback and how to use that feedback constructively. A must-listen episode for people in the marketing space, or if you're seeking tips on building your own brand. Love the show? Subscribe, rate, review, and share! Here's How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

It's all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer service and discusses what he's learned in this journey. Darren talks about his days as a messenger to his start in creating the experiences the Magic Castle Hotel is now known for. Learn Darren's insights into transforming your business into a business that wows. Finally, find out why and how to empower employees to deliver that great customer service experience.   Love the show? Subscribe, rate, review, and share! Here's How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

It's all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer service and discusses what he's learned in this journey. Darren talks about his days as a messenger to his start in creating the experiences the Magic Castle Hotel is now known for. Learn Darren's insights into transforming your business into a business that wows. Finally, find out why and how to empower employees to deliver that great customer service experience.

Customers don't just pay for products. The modern customer pays for the full experience. Join Jesse Cole as he sits down with marketing wizard Andrew Lock in a discussion about Walt Disney, the magic of Disneyland, and the customer experience. Andrew and Jesse trade insights on what makes customer's tick and how to leverage that to improve your customer's experience. They talk building pathways, and not fences, for customers to enjoy their experience. Love the show? Subscribe, rate, review, and share! Here's How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Sometimes, you have to be brave enough to forge forward with your dreams, no matter what others say. This was what brought about a shift in the world when Walt Disney conceptualized Disneyland. To understand the magic that has allowed Walt to make such an impact on the world, Jesse Cole sits down for a discussion with Dr. Disney himself, Jeff Barnes. They talk about the challenges faced by Walt Disney in his years leading up to the creation of the eponymous theme park, as well as the thought process that went into its design. They also talk about Walt Disney's influence on how they do business and interact with people today. Love the show? Subscribe, rate, review, and share! Here's How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Being in the restaurant industry is challenging as it is, and COVID hasn't made it any easier. In this episode, Mark Canlis, third-generation owner of Canlis restaurant, joins Jesse Cole as they dive into the importance of relationships and how to reimagine the customer experience to keep building those relationships. Mark and Jesse talk about the struggle that the restaurant industry went through and why Mark and his brother kept playing the game. Mark emphasizes the importance of taking care of your people and why those relationships matter. Tune in and be inspired by this one-of-a-kind inspirational story.   Love the show? Subscribe, rate, review, and share! Here's How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

With the way that society behaves, being self-employed is almost like being a deviant. Here to provide a new perspective and elevate your pride as a self-employed individual is Jeffrey Shaw. He starts off by defining what it means to be self-employed and shares the changes he's observed in this space. If you're having a hard time determining if you're self-employed or not, join in as Jeffrey shares what differentiates a self-employed business from all the rest. He also talks about his book, The Self-Employed Life, and shares all the amazing knowledge you can gain from it. He also gives out some takeaway strategies and practices that will help your journey towards success. In this episode, know why you should be wearing your self-employment as a badge of honor. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Sometimes it’s not a “what” that you need for success. Sometimes, it’s the “who” that is most important. Jesse Cole highlights this in today’s episode, where he talks about his experiences in running baseball teams in Gastonia and Martinsville and what they learned there about finding the right people. He also shares his insights on running the Savannah Bananas, the challenges he faced when they started managing the team, and how the right people led him to success. What is more, Jesse lets us in on his new book that tells the fans first story. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz  

Advertisements can extend the reach of your business as far as you want it to. But there is a particular art of advertising you need to be familiar with if you're going to make it work. Jesse Cole’s guest today is Daniel Harmon, the Co-founder and Creative Visionary of Harmon Brothers. From the humble beginnings of being an Idaho potato salesman to manning an ad agency whose videos have been seen over 1.4 billion times, driving over $400 Million in sales, Daniel is well-versed in launching brands into household names and multimillion-dollar businesses through video marketing. Do you want to grab a crap-ton of eyeballs for your products and turn them into loyal customers? Tune in and learn tips on Daniel's creative process and how he brings a whole creative team together to produce eyeball-catching videos. If Daniel can do it, you can, too!   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Do you ever wonder what makes WWE a legend in the sports entertainment industry? Jonny Greco, the current Vice President of Live Entertainment for the Seattle Kraken who has had immense experience working with WWE, boils it down to one vital factor: listening. Jonny explains that WWE is very fan-centric; it's all about the business of making smiles! If you want to succeed in your industry, you have to listen to your people and adjust accordingly. Go out of your way to engage with your fans and make them happy! If you want inspiration on how you can expand your business and create satisfied customers, then this episode is for you. Tune in and learn valuable insights from the one and only Jonny Greco! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Only a handful of your clients will ever become the staunchest advocates for your business. These “one-percenters” or “customer evangelists” are the ones who will bring more people in the fold for you. Yet so many businesses take these people for granted. Do you have a healthy relationship with yours? This is but one of the many surprising things that business owners can learn from the one and only Lady Gaga. Former drag performer and Little Monster Jackie Huba unpacks this Gaga magic for everyone in her book “Monster Loyalty” and created the term “customer evangelism” to describe the Little Monster phenomenon. In this conversation, he shares with Jesse Cole how that magic can be replicated in any business. Listen in and learn how a pop star’s success can be a game-changing example for your business growth.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Building a business takes work, but building a great brand takes work, obsession, and borderline crazy dedication for it to work. That’s if you do it the right way. Multiply that by 10,000 and you’ve got yourself a brand of Fans First caliber. But why should you get over the top several times over in order to attract dedicated fans to your brand? Jesse Cole knows from experience that it’s because there is no better way to be first in your customers’ minds. If you have any idea what Fans First is all about, you would know what he’s talking about. Listen in as he shares how the Fans First brand came about and pick up some timeless wisdom from that experience that you can apply on your own. Jesse also talks about their upcoming second book, which he hopes will solidify his brand’s legacy in business and entertainment.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

If you haven’t heard of the term “professional fan,” that’s because there is only one of it in the world. That person is the one and only Cameron Hughes, the huge persona behind the book, King of Cheer, where he shares countless stories of how taking chances, challenging the status quo, and finding unique and outrageous ways to contribute to a team. In this episode, he joins Jesse Cole to go deep on creating moments that matter on how you can give permission for others to stand out and how to put the spotlight on others. Buckle up for you will soon learn why Cameron leaves everybody he touches truly inspired and fired up.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Every other company claims that they view their employees as their greatest asset, but talk is cheap if you have nothing concrete to show for it. If you have read “The Dream Manager,” you would have marveled at how a certain cleaning company in Cincinnati models the ideal company culture and you may even have wondered if such a company really exists. The short answer is: it does and its owners and leaders are just ordinary entrepreneurs who were merely trying to do their best to solve a business problem. Listen in as Jesse Cole brings in Mary Miller, the CEO and owner of JANCOA and the very persona behind the dream manager. In this conversation she shares how to create a culture of caring and help your employees achieve their dreams, how to hire differently, how to ask different questions and how to dramatically lower turnover and attract amazing people. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

The best people in any business look beyond success and constantly strive to do something bigger and better. Sports marketing guru Brandon Steiner lives by this principle every day. You would think that someone who has built a brand as iconic as Steiner Sports and bought the Yankee Stadium at one point in their lives is living at the pinnacle of achievement, but Brandon refuses to settle for success. To him, being in capacity is a sure road to mediocrity and what distinguishes us, humans from the rest of the animal kingdom is our ability to take everything we do best of and try to do better. Through his books, podcast and speaking engagements, Brandon endeavors to inspire leaders and entrepreneurs to stop wallowing in their past successes and ask themselves, “What else?” Pick up some lessons, encouragement and other Steinerisms that you can take in your own journey to greatness as Brandon speaks with Jesse Cole in this episode of all episodes. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

To disrupt yourself means that you try something that's never been done before, challenging the statusquo and the industry standard. In this episode, Jesse Cole explains whyit's vital to disrupt yourself. Youdon't have to look far; Amazon and Netflix did it, and see how far they've come! Years 2020 and 2021have created huge disruptions in the economy because of the pandemic; companies you never thoughtwould go bankrupt are going bankrupt. That's why you need to disrupt yourself now more than everbefore you get disrupted!Tune in and get abetter understanding onwhy and how you can disruptyourself and your company. If you’re not playing the game of disruption, you’ll be left behind!   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

People want to be social but hate talking to strangers. So why not give them something to talk about, especially in business where connecting to people is what matters most? In this episode, our resident Yellow Tux Guy, Jesse Cole, meets the man in orange shoes, Dave Kerpen, to talk about the importance of being unique, bringing out your own style just enough to make a statement. He talks about his career journey up to owning a professional sports team and developing great experiences at his ballpark, tapping into his hiring process and unconventional marketing. Having created a brand around Likeable, Dave then shares some tips and tricks on how to be likeable in your business, create the right attention, and, more importantly, solve people’s problems. Dave is a former stadium hawker, reality TV celebrity, New York Times bestselling author, global speaker, serial entrepreneur and overall Likeable guy.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Disruptions do not necessarily cause negative results. Sometimes, having a disruption mindset is actually a catalyst to a greater change. Jesse Cole sits down with author and leadership innovator Charlene Li to discuss how shaking up culture and going out of your comfort zone can open up brand new opportunities, giving every business leader better insights. Charlene shares some tips on using a useful business dashboard as a tangible goal marker and learning to love your future customers. She also stresses the importance of putting your manifesto into action, which can establish a strong authority.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Competition is present in every industry, and one must strive to be different to achieve success. Sometimes, you have to embrace even the craziest ideas to pique the interest of the people. Join Jesse Cole as he talks with author and singer Joe Vitale about the unique promotional strategy of P.T. Barnum and why standing out from everyone is not always bad as it seems. Joe’s life and career are significantly influenced by Barnum’s achievements, which led him to become the world’s first self-help singer-songwriter and, interestingly enough, perhaps the only man ever to hold a rock and roll concert for dogs just to sell his book. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Minor League and lower-level baseball are not known for having sufficient funds. From day one, the Savannah Bananas had to get dramatically creative and innovative to do unique things. In today’s solo episode, Jesse Cole shares the Bananas’ mindset and their process for innovating without resources. He also explains how they set the tone with their people, product, and processes to create this innovative culture. Finally, he breaks down the One City World Tour's financials and how they were able to do it. Sit back and enjoy the show because there are many ideas that you can take back to your business. After all, it’s all about out-thinking and not out-spending.

Thirty or forty years ago, boring was acceptable. Not anymore. In this era when multitudes of businesses like yours are competing for your avatar’s attention, you have to step out of the confines of your business, reimagine your client experience and stop being boring once and for all. It turns out that even podiatrists can take cues on how to do this from the man in the yellow tux. Listen in as Jesse Cole shares an interview he had with Dr. Tyson E. Franklin of the Podiatry Legends Podcast, where he discussed how something as serious as a health business can apply the 5Es of the Fans First Experience to give its clients an experience they will never forget. Whether you’re a baseball team owner or a podiatrist, the principles that turn your business from “fine” to “fun” are the same. It’s just a matter of thinking differently and putting your best foot forward.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Black sheep has always been associated with oddity, outcasts, and disgrace. But rockstar Brant Menswar begs to differ. Together with Jesse Cole, he dissects his concept of Flock of Five Black Sheep Values from his book, Black Sheep, which is centered on the non-negotiables of our lives. He explains how these values must not be seen as negative facets simply out of our control, but instead, as unique points that define and separate us from the flock where we belong. They also talk about some tips on how to 'keep track' of these black sheep, as well as how to determine if they are still grounded in reality. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

When we think of the words fun and love, the last thing we associate it with is business. However, without many knowing it, some of the most successful businesses operate from these two things. One of those is Southwest Airlines. In this episode, Jesse Cole is joined by Kevin Freiberg, the co-author of the International best-selling book Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success. Here, Kevin shares the secrets behind the greatest success story in commercial aviation, how Herb Kelleher reinvented air travel, and what it is about putting fun and love into one’s business that makes it thrive. He also touches on fear-based culture versus fun-based culture and what it means to reward intelligent failure. Join Kevin and Jesse in this conversation as they share some great wisdom that is much-needed in this time of the pandemic, helping you innovate and build a better culture. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

As reinventors, we care about what's next or what's the future? There is that common misconception though that to be innovators, we have to be wearing a lab coat doing some deep research. That isn't always how it is. On today’s show, Jesse Cole brings on reinvention guru Josh Linkner to talk about how we can become every day innovators. An innovation keynote speaker, Josh delivers inspiring and actionable keynotes on innovation, creativity, reinvention, and hyper-growth leadership. Sharing some concepts from his book called Big Little Breakthroughs, he says we can cultivate little acts of daily creativity that can bring meaning to our lives. Tune in to this episode to learn more about how innovation can be done differently. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Despite the restriction on baseball games amid the COVID-19 scare, the Savannah Bananas managed to become the most profitable team in 2020. Jesse Cole gives all the credit for this win to one thing: their decision to put steroids on their idea generation process. He shares how they reduced expenses, even with zero revenue and without kicking out team members, by going beyond the games and empowering their merchandise. They tried the craziest things to keep fans entertained and engaged, from starting a Facebook subscription to building a drive-thru for their Slippery Bananas drink. Jesse also shares the strategies their team utilizes to keep the ideas flowing and the momentum going, with reading books being their number one activity.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

How do you create fans in 2021? That sounds like a weird question to ask a bunch of loan officers, but what would Jesse Cole be if not different and quirky? As far-fetched as it might sound, there are a lot of things that the mortgage guys at Hamilton Home Loans can learn from the most unique baseball team on earth and the guy in the yellow tuxedo who leads it. In this virtual keynote, Jesse speaks for the first time of the 4Es of creating an extraordinary customer experience. This 2021, Jesse has high hopes that the national mortgage company would take extra steps to do things differently and give their customers an experience they will never forget. This year is a year to be in the entertainment business, and it doesn’t matter if you’re handing out game day hotdogs or loan agreements to do that. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

The heart of any business success lies in putting the customer first and keeping them engaged. With proper people connection and a strong desire to constantly experiment, nothing can stand in your way. Jesse Cole goes deep into this topic as the virtual keynote speaker at Hamilton Home Loans, speaking how he won the hearts of Savannah Bananas fans by discussing his 5 E's of creating an extraordinary customer experience. He underlines the importance of keeping the people entertained and curious by sharing the most interesting (and unique) business strategies his team has done throughout the years, such as sending appreciation videos whenever fans buy tickets, hiring a "professional" high-fiver for the games, writing a Thank You letter every single day, and even streaming a cooking show with the Bananas. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

If there is one thing that Jon Spoelstra didn’t do to earn the distinction of being top sports marketer, it is to stay inside a neat little box. Jon is best known for coming up with outrageous marketing ideas that, in more than the few cases that he got away with them, drove a ton of recognition and revenue for the teams he worked with. Widely recognized as one of the best sports marketers in the world, Jon is a former NBA executive for the Buffalo Braves, Portland Trail Blazers, Denver Nuggets and New Jersey Nets; a co-founder of SRO Partners and presently the President of Mandalay Sports Entertainment. In this conversation with Jesse Cole, he shares some of his most outrageous stories that teach us to keep coming up with something new, keep differentiating, have an idea champion and get your ideas approved. Stick out until the end where Jon puts Jesse on the spot with an outrageous question! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

The current pandemic has forced businesses into the future, adopting existing innovations in technology such as virtual cashless systems and everybody doing Zoom meetings. It’s clear that we are not going back to the old normal. These technologies that we have adapted because of the forced change are going to be incorporated into the way we used to do business. On today’s podcast, Jesse Cole brings on customer experience guru Shep Hyken to talk about the future of customer experience and discuss some of the things he has been seeing that businesses are coming up with as part of their customer experience strategy or their overall product. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Sometimes, going the same direction as everyone else doesn’t yield the same results. Being successful in doing the opposite of the norm, Allen Fahden, shares his knowledge and perception when it comes to advertising your products and services. Listen in and learn all about the opposite effect and how being a dumbass can be your greatest weapon. Understand why you need to treat ideas as valuables and protect them from being killed by objections. Allen also talks about the difference of being an innovator and an advancer and gives an example of extremely successful people who fall under those two categories. In addition to this, he also differentiates between being an early adopter and a later adopter as he discusses the roles they play in realizing an idea and driving your business to success. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Season 4 arrives for Business Done Differently! Since starting the podcast way back in 2017, Jesse Cole interviewed the best of the best in the business. For this new season, he's going to be joined by even more interesting influencers, and he's bringing it up a notch by releasing three episodes at a time. He's also bringing his audience behind the scenes by releasing solo sessions and once-a-month feature keynotes. Before jumping to Season 4, Jesse looks back on the crazy ride of 2020, discussing the unbelievable journey The Savannah Bananas went through due to the pandemic and how his team kept a strong purpose thanks to their own set of Vision Commandments. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

For the final episode of Season 3 the Head Coach of the Savannah Bananas joins me to talk about building a culture and getting buy-in from the players. In three seasons with the Bananas, Tyler Gillum has won more games than any coach in the Coastal Plain League. In addition to being the winningest coach in Bananas history, he's also had numerous players selected in the MLB Draft. Gillum shares how he's been able to recruit the best of the best and get buy in from his players to embrace the entertainment as well as baseball development. He shares of the importance of building trust and coaching the person and not just the player.   We need more coaches and leaders and less bosses and managers in the business world. Coach Gillum shares how any business can take some of his principles to building a great culture and bring them to their company.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

The notion of having to incorporate love in business might sound almost ridiculous to some, but the results don't lie. When you build a system and a culture founded on the principle of love, that culture is embraced by your employees and, in turn, your customers. Jesse Cole is joined by Steve Farber, a leadership keynote speaker, executive coach, and bestselling author. Jesse and Steve dive into the subject of incorporating and emphasizing love in business. Don't miss out as this could be the principle that allows your business to skyrocket! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

A dose of happiness even from a person tending the comfort room brings a whole lot of difference to anyone’s day. Unconditionally bringing smiles to random faces is The Happy Zone’s Valerie Washington. In this episode, Jesse Cole talks to Valerie about how she started sharing her fun factor at the Charlotte Douglas Airport. Her positive attitude is enough to make you want to be infected by her glowing energy. She walks us through how she makes people happy and how The Happy Zone was conceptualized and created. Join Jesse and Valerie as they discuss more about the benefits of happiness in our lives.     Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

The brand Amazon is no stranger to us all. Jesse Cole talks to Steve Anderson, the President of  Anderson Network and the bestselling author of The Bezos Letters: The 14 Principles to Grow Your Business Like Amazon, about how you can grow your business like Amazon. Steve breaks down these concepts from his book and reveals his learnings and discoveries from the company’s marketing, branding, and customer service schemes. He also walks us through how Amazon grew through written plans and efficient company culture, sharing how the Amazon Marketplace evolved into the success that it is today. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz  

What are you known for, and what do you want to be known for? These are two crucial questions for growth that host Jesse Cole and Jeff Henderson tackle in this episode. Jeff is a forward thinking leader and the bestselling author of Know What You're For whose strategies for growth has proven to be successful, be it in business or non-profit organizations. A business and church leader, Jeff talks about how he leads his people and adds value to the little things. Don’t miss this episode as Jesse and Jeff exchange marketing success strategies - from email marketing to valuing people first. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Amazon is, without doubt, one of the most popular online selling platforms and company in the world. Today, Jesse Cole talks with John Rossman, a former Amazon executive and the bestselling author of The Amazon Way and Think Like Amazon, about his definition of customer experience. John shows how they were able to captivate the true heart of their business – the customers – as well as how they measure customer experience. Get some expert branding and customer relations tips from John as he explains further about innovation in the marketing world and how to value customers in every angle of your business.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Customer experience will always be present in whatever industry you may be in, and its impact on your business always comes on a big scale. The President of Snow & Associates, Dennis Snow, joins Jesse Cole in this episode to talk about customer service and the role it plays in your success. Using twenty years of his experience with Walt Disney World, Dennis shares the best practices he’s learned in improving your relationship with your people and providing customers with exceptional service. Learn how to create the best working environment for your people and how to empower them with something as simple as your presence. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

In any industry, fans are both your best customers and your worst critics. Listening to your fandom and giving that human connection can be the breakthrough to success for your business. Marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner, David Meerman Scott, joins this episode to talk about fandom. He relates fandom to your customers and how developing and building them up equates to your organization’s success. Learn the things you need to focus on when it comes to your service, product, and communication as David gives a refresher on the importance of human connection as a foundation for building a loyal and trustworthy following.

Work doesn't have to be stiff and boring when you know how to inject creativity and innovation into your everyday tasks. This is one of the main lessons Duncan Wardle speaks fervently about. Duncan is the former Head of Innovation at Disney and the Founder of id8 & innov8. In this episode, Duncan starts by sharing how Walt Disney ran his company and how the idea for Disneyland came about. He talks about how Disneyland adapted to the changing needs of its employees and consumers over the years by becoming immersive in their consumer base. Duncan also explains how recent generations are more interested in buying experiences than assets and discusses the five barriers prohibiting innovation. He caps it off by defining and differentiating creativity and innovation and gives examples of how to make work less boring.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

As leaders, understanding how your employees' function is critical to overall success. Today, Jesse Cole interviews one of the world's biggest business thinkers and author of Pick A Fight, David Burkus. Interestingly, David believes that for businesses to cast bold inspiring visions, leaders must rally their team to fight. David expands on that as he talks about purpose as the driving factor of a business along with its misconceptions. He then shares the importance of stepping into a client's shoes and how stories and artifacts remind employees about a fight they must tackle. With adversity as a vital element, David believes that this can make every fight work for the best. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Would you ever think it possible not to have salespeople, advertising, goals, nor a focus on growth yet still have more than two decades of profitability? Jason Fried, the Founder, and CEO of Basecamp, made this happen by creating a company culture that's focused on putting the people first. In this episode, he talks about how his company differs from other traditional companies. He shares how meetings are conducted within their company and how decisions are made. He also discusses their hiring process, his stand on job descriptions, how they welcome members of their team, and what perks they have in the company. When he's not out with his employees on a trip, Jason writes books such as Rework and It Doesn't Have to Be Crazy at Work. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

  When running an institution, it is ideal to ask the question, "Why should someone do business with us?" In this episode, Jesse Cole chats with Dr. Nido Qubein, an International Speaker Hall of Famer and someone who serves on the board of Fortune 500 companies. As the President of High Point University, Dr. Qubein has helped resurrect the school with his vision and ability to create wow moments for students and teachers. By emphasizing the importance of visually appealing environment and compelling craft messages, Dr. Qubein was able to sell his ideas and solve problems. He imparts his strategies on creating your business wow factor and discusses some useful concepts such as productive failure and success. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Getting your word out to people and creating a staggering fan base may seem easy especially with social media. However, leaving an impression that is stamped in people’s brain takes skills and high level creativity. Today, host Jesse Cole and guest Stephen Kellogg talk about reaching more people through music and other creative tools. Stephen is a singer and songwriter who also has a book coming out in 2020 called Objects In The Mirror. He is living proof of the power of having fun, doing things differently, and creating fans in unique ways. He shares his secrets to getting people to join your mailing list and building that relationship with these fans. Join Stephen as he imparts his creative formula so that you, too, can get the fans you deserve.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Do you feel like your business is drowning in a sea of other businesses offering the same things you are? You might have to look at the customer experience your business offers because believe it or not, many aspects of your business growth are rooted in this one aspect. Jesse Cole is joined by Ron Lovett, the renowned author of Outrageous Empowerment. According to Ron, the customer experience is actually driven by the experience of your employees, so together, Ron and Jesse discuss how changes to your work processes will ultimately benefit the customer experience you're creating. Take Ron's word for it, and you might just find your business reaching a whole new frontier. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

The COVID-19 pandemic may have impaled our businesses, but that does not mean that we can’t still strive for growth. The best way to do that is by adapting to the current situation, which loudly calls for remote work. In this episode, Jesse Cole chats with Robert Glazer, the CEO of Acceleration Partners, about how he is leading his company during these uncertain times. He shares with us how he has been maintaining a close-knit culture and then highlights the critical role communication plays as well as teaching speed to your company. Looking forward, Robert also shares his thoughts on how the current situation will change the future for businesses. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Adapting to ever-changing times is essential, especially from a business perspective. In this episode, Jesse Cole talks with Marcus Sheridan about marketing differently during uncertain times, particularly during this COVID pandemic. Marcus, is a sought-after international keynote speaker and web marketing guru. Today, he shares some tips on how you can add more value to your businesses even through unusual times. He also expands on the three major things that your homepage should have right now. Listen to his advice and start growing your business at home through your homepage and social media accounts. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

During times of crisis, as much as we get the urge to let in all the fear, anxiety, and panic, as a leader, a cool head must prevail. The discussions you make for the future of your company affect the people you work with the most, and that's what's most important. Jesse Cole speaks to Brian Scudamore, the Founder of 1-800-GOT-JUNK, the CEO of O2E Brands, and the author of WTF?! (Willing To Fail). Jesse and Brian discuss how to adapt your business model to work for your company and your people in times of crisis. If, as a leader, you feel like you're stuck in a rut during the crisis, this is an essential discussion. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

A true test to leadership is leading in uncertain times. Today with Jesse Cole is a legend at creating workplace culture and the Co-Founder of Scribe, Tucker Max. Putting the stakes in the ground, Tucker proves that you can always adjust your business model to cope up with uncertainties and still generate promising results. He shares how his entire company was able to cut their costs and increase their profit margin even when working remotely. Know more about how Tucker is leading Scribe and how they still generated revenues with free webinars.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Leading in uncertain times is every leader's hot water. Today, Jesse Cole and his special guest, wife, and Director of Fun at Savannah Bananas, Emily Cole, show us how real leaders thrive in any situation thrown at them. They share the behind the scenes with their team in trying to stay needed by their fans and clients. They talk about what they experimented with, what strategies they came up to spread optimism to people, and what they are doing to lift each other up during the pandemic. Their office may have been shut down, but their drive to understand the now versus the future is making their team stronger. Follow along with Jesse and Emily to learn how you, too, can bring efficiency and leadership to the next level. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz