Podcast appearances and mentions of duncan wardle

What if your next big idea wasn't hiding in logic- but in play, curiosity, and a little absurdity? This week, Ash is joined by Duncan Wardle, former Head of Innovation & Creativity at Disney, for a wildly inspiring conversation on tapping into your imagination, thinking differently, and leading with curiosity in your work and life. From serving cappuccinos in London to leading game-changing projects at Disney, Duncan shares the moment Princess Diana, Roger Rabbit, and a creative crisis collided- and forever changed how he approached innovation. Together, Ash and Duncan explore what it takes to lead with wonder, think outside the box, and create space for real breakthroughs But it doesn't stop there. Duncan shares his signature strategies from his upcoming book “The Imagination Emporium”, including how to shift from a “no because” to a “yes and” mindset, unlock team creativity, and spark collaboration through diversity and spontaneity. Drawing on insights from companies like Pixar, Microsoft, and Disney, Duncan outlines how leaders and creators can access game-changing ideas starting with asking bold, naive, even “absurd” questions. If you've been feeling stuck in old patterns or craving a fresh approach to innovation, this episode offers powerful tools to think bigger, dream differently, and lead more boldly. In This Episode, You'll Learn: How Duncan went from cappuccino runner to Disney executive—and what he learned along the way. Why the phrase “yes and” can transform collaboration and creativity. How to unlock breakthrough ideas by asking “What if?” and embracing the absurd. The power of diverse perspectives and unplanned interactions in fostering innovation. What the “naive expert” is and why it's essential for fresh thinking. How to create environments where imagination, curiosity, and big ideas thrive. Practical tips from Duncan's new book The Imagination Emporium to reawaken your creative spark. Whether you're a leader, entrepreneur, artist, or simply curious about your next big idea, this episode will ignite your imagination and reframe how you think about creativity. Visit shopify.com/youturn and only pay $1 for your first month's trial.   Connect with Duncan Wardle The Imagination Emporioum Book: https://duncanwardle.com/imagination-emporium-2 Website: https://duncanwardle.com/ Instagram:https://www.instagram.com/duncanjwardle/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley's team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

This interview was so entertaining to host because I felt like I was back in college for an hour and had the most interesting guest teacher who made me laugh, play games, and have fun - all while learning.Duncan Wardle, the former head of innovation and creativity at Disney, is on a mission to teach people how to access their natural creative abilities, to be innovative, explore curiosity, connect through empathy and tap into one's intuition.As soon as I saw Duncan in the online recording room, he just jumped straight into teaching and you'll notice that the first few minutes of our conversation were missing because I hadn't yet hit the record button.After a few minutes I thought, hit the dang record button, which I did. Next time, I'll hit it sooner.In this episode, you may wonder - who is leading the show? LOLAt one point, my husband overheard us in the distance and said, “it sounded pretty negative when you kept on saying No… what was up with that?” I guess you'll just have to listen in to figure out what that was about.https://duncanwardle.com/https://theimaginationemporium.com/https://www.linkedin.com/in/duncanwardlehttps://www.instagram.com/duncanjwardle/https://www.facebook.com/DuncanJWardlehttps://x.com/duncanjwardleSubscribe on Apple Podcast , Spotify or YouTube.Let's connect!Subscribe to my newsletter: Time To Live: Thriving in Business and BeyondWebsite: https://www.annemcginty.com/LinkedIn: https://www.linkedin.com/in/annemcgintyInstagram: https://www.instagram.com/annemcgintyhost

In deze laatste BNR Digitaal krijgen Joe van Burik en Ben van der Burg een heus college. In creativiteit welteverstaan. Want nieuwe ideeën bedenken volgens de methode Disney is een vak apart. Maar het gaat over veel meer: de positie van Disney in het geopolitieke geweld, de relatie met gamebedrijf Epic en de rol van AI. En dat gesprek voeren we met de voormalig Vice President Innovation and Creativity bij de Amerikaanse entertainment gigant, Duncan Wardle. Onzekerheid AI kunnen we voorspellenHoewel de opmars van AI in volle gang is, groeit de terughoudendheid. Want kunnen we wel op AI vertrouwen? Hoe groot zijn de risico’s en is het nog wel verantwoord te gebruiken? Onderzoeker Thom Badings heeft een nieuwe methode ontwikkeld om die onzekerheid mee te nemen in voorspellende algoritmes, om AI tóch iets zekerder te kunnen maken. Bij ons in de studio dus Thom Badings - Research Associate aan de Universiteit van Oxford en je promoveert morgen aan de Radboud Universiteit in Nijmegen met deze nieuwe methode. Over het teamJoe van Burik volgt en analyseert de belangrijkste ontwikkelingen in tech, met scherpte, tempo en humor. Je hoort hem dagelijks op BNR Nieuwsradio met het belangrijkste nieuws in de Tech Update, en elke woensdagmiddag als presentator van BNR Digitaal met Ben van der Burg. In het bijzonder volgt Joe al twee decennia de wereld van videogames, waarover hij met bevlogen collega's en gasten praat in de podcast All in the Game. Eerder werkte hij als auto(sport)journalist voor diverse andere media en schreef het boek Formule 1 voor Dummies. Ben van der Burg is IT-ondernemer en voormalig topschaatser. Ben is bezeten door technologie en wordt enthousiast van gadgets, elektrische auto's, goede businessmodellen en de toekomst. Naast BNR Digitaal is hij wekelijks te horen als presentator van De Technoloog. Ook schuift hij regelmatig aan bij Vandaag Inside, Op1 of andere talkshows, om te praten over het laatste nieuws rond technologie. Daniël Mol is redacteur van BNR Digitaal. Hij voegde zich in 2022 bij het team en is ook presentator van de Cryptocast en redacteur bij De Technoloog. See omnystudio.com/listener for privacy information.

How can we free our minds to cultivate curiosity, innovation, and creativity in our daily lives? In this age of AI, where creative tasks are increasingly being performed for us, what is intelligence? And what is the future of education?Duncan Wardle was Vice President of Innovation and Creativity at Disney and has helped organizations like Apple, the NBA, Coca-Cola, and Spotify to innovate. The Imagination Emporium: Creative Recipes for Innovation is a toolkit with easy-to-use recipes to make innovation and creativity accessible and fun.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

How can we free our minds to cultivate curiosity, innovation, and creativity in our daily lives? In this age of AI, where creative tasks are increasingly being performed for us, what is intelligence? And what is the future of education?Duncan Wardle was Vice President of Innovation and Creativity at Disney and has helped organizations like Apple, the NBA, Coca-Cola, and Spotify to innovate. The Imagination Emporium: Creative Recipes for Innovation is a toolkit with easy-to-use recipes to make innovation and creativity accessible and fun.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

How can we free our minds to cultivate curiosity, innovation, and creativity in our daily lives? In this age of AI, where creative tasks are increasingly being performed for us, what is intelligence? And what is the future of education?Duncan Wardle was Vice President of Innovation and Creativity at Disney and has helped organizations like Apple, the NBA, Coca-Cola, and Spotify to innovate. The Imagination Emporium: Creative Recipes for Innovation is a toolkit with easy-to-use recipes to make innovation and creativity accessible and fun.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

What if the secret to innovation isn't having a dedicated innovation department, but rather unleashing the creative potential in every employee? In my latest Remarkable People episode, I sat down with Duncan Wardle, former Head of Innovation and Creativity at Disney, who transformed how one of the world's most creative companies approaches innovation. Through captivating stories - like "borrowing" presidential turkeys for Disneyland - Duncan reveals practical tools that anyone can use to unlock their creative potential. His new book Imagination Emporium embodies his innovative approach, breaking traditional business book rules with AI integration and personalized learning paths. The key lesson? Innovation isn't about job titles or special departments - it's about creating an environment where everyone can contribute by replacing "no, because" thinking with "yes, and" possibilities.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

¿Recuerdas la última vez que jugaste con una amiga?  Tal vez esto sucedió cuando eras una niña.   Ayer invité a mis amigas Épicas a jugar a mi casa.  Planifiqué un Epic Play Day con el propósito de divertirnos como niñas pequeñas y estimular nuestra creatividad con ejercicios que recientemente aprendí del genio creativo Duncan Wardle, VP de Innovación y Creatividad de nada más y nada menos que la compañía Disney.   Te cuento como se ne ocurrió esto y como incorporé las ideas de este genial creativo.  Aprendimos tanto... Y nos divertimos como niñas chiquitas.  Fue un momento que ciertamente perdurará en nuestras MENTES por siempre. Este episodio es una invitación a que juntas creemos las cosas nuevas que harán del mañana no solo uno diferente, sino uno mucho mejor.  Siempre con amor, Cindy

I'm excited to welcome Duncan Wardle to the show to discuss his new book, The Imagination Emporium: The Creative Tools to Change the Way You Think. Duncan is a former Head of Innovation and Creativity at Disney, a global speaker, and an expert in unlocking human imagination. His book presents practical tools for breaking free from conventional thinking and fostering creativity in work and life. In this conversation, we cover: Reawakening Creativity: Duncan explains why many adults believe they aren't creative and how to reclaim the curiosity and imagination we had as children. The Power of Play: He shares exercises designed to shift thinking patterns, open new mental pathways, and make creativity more accessible to everyone. Yes, And vs. No, Because: Duncan introduces the mindset shift that can turn small ideas into big ones and create a culture of innovation. Breaking Free from Mental Ruts: How to identify and escape “rivers of thinking” that limit problem-solving and fresh ideas. Lessons from Disney: Drawing from his time at Disney, Duncan reveals how fostering an environment of creativity led to some of the company's most innovative projects. Duncan's insights will inspire you to think differently, embrace playfulness, and use creative tools to generate groundbreaking ideas in any field. Learn more about Duncan and his work at TheImaginationEmporium.com, and find The Imagination Emporium wherever books are sold. Connect with Erik: LinkedIn  Facebook  Bluesky This Podcast is Powered By: Descript Descript 101 Castmagic Ecamm Podpage Rodecaster Pro Top Productivity Books List Make sure to support the show by checking out the sponsors! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like you're stuck in a loop, doing the same things but hoping for different results? In this episode of the Business Leader Podcast, Josh Dornbrack sits down with Duncan Wardle, former head of innovation and creativity at Disney, to explore how breaking the mould can transform a business.From his humble beginnings as a Disney coffee boy to orchestrating some of the company's most iconic creative campaigns, Wardle shares his toolkit for fostering innovation. Learn how exercises like “yes and” and “what if” can unlock your team's creativity, build collaboration, and propel your business into a new dimension. Whether you're leading a team or looking to spark change, this is a masterclass in creativity and a guide to thinking differently. Hosted on Acast. See acast.com/privacy for more information.

Today, Steve sits down with Duncan Wardle, the former head of innovation and creativity at Disney. Duncan talks to Steve about his current work teaching leaders to embrace creativity and inspire innovation in their teams. He suggests practical ways that leaders can create a more collaborative and fun work culture that will lead to more successful outcomes and enhance their teams' job fulfillment. Key Takeaways: We're all born with creativity, and a great leader can unlock it within people who may have lost it along the way.   Creativity is the ability to have an idea; innovation is the ability to get that idea done.  With AI, we have the opportunity to hand off mundane tasks and give ourselves time to think, be creative, and innovate.  Tune in to hear more about: Why it matters to say “yes, and…” instead of “no, because…”  The impact of AI on creativity and innovation Actions leaders can take to spark more creativity within their organizations Standout Quotes: “I define creativity as the ability to have an idea, and I think we can all do that every day. I define innovation as the ability to get that done. That's the hard part.” - Duncan Wardle  “As leaders, we have responsibilities, we've got quarterly results, we've got bosses, we've got – but if the first two words out of our mouth are ‘no, because,' they're the first two words when somebody comes at us with a new idea, they're not coming back in the door again, and they may have genius next week or next-. Just remind ourselves as leaders, we're not green lighting this idea for execution today. We're merely green housing it together, using ‘Yes, and.' As leaders, if we can use ‘Yes, and' before ‘No, because' you can completely and utterly change your culture.” - Duncan Wardle “Algorithms, and everything that AI will bring to the table, will merge with the human race, creativity, intuition, empathy, imagination, etc, we will merge to become a superhuman race.” - Duncan Wardle Mentioned in this episode: ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

Today, Steve sits down with Duncan Wardle, the former head of innovation and creativity at Disney. Duncan talks to Steve about his current work teaching leaders to embrace creativity and inspire innovation in their teams. He suggests practical ways that leaders can create a more collaborative and fun work culture that will lead to more successful outcomes and enhance their teams' job fulfillment. Key Takeaways: We're all born with creativity, and a great leader can unlock it within people who may have lost it along the way.   Creativity is the ability to have an idea; innovation is the ability to get that idea done.  With AI, we have the opportunity to hand off mundane tasks and give ourselves time to think, be creative, and innovate.  Tune in to hear more about: Why it matters to say “yes, and…” instead of “no, because…”  The impact of AI on creativity and innovation Actions leaders can take to spark more creativity within their organizations Standout Quotes: “I define creativity as the ability to have an idea, and I think we can all do that every day. I define innovation as the ability to get that done. That's the hard part.” - Duncan Wardle  “As leaders, we have responsibilities, we've got quarterly results, we've got bosses, we've got – but if the first two words out of our mouth are ‘no, because,' they're the first two words when somebody comes at us with a new idea, they're not coming back in the door again, and they may have genius next week or next-. Just remind ourselves as leaders, we're not green lighting this idea for execution today. We're merely green housing it together, using ‘Yes, and.' As leaders, if we can use ‘Yes, and' before ‘No, because' you can completely and utterly change your culture.” - Duncan Wardle “Algorithms, and everything that AI will bring to the table, will merge with the human race, creativity, intuition, empathy, imagination, etc, we will merge to become a superhuman race.” - Duncan Wardle Mentioned in this episode: ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

Innovation isn't just about having ideas—it's about getting them done. As Duncan Wardle, former Head of Innovation and Creativity at Disney, says: "I define creativity as the ability to have an idea. We can all do that. But I genuinely believe everybody is creative, and I define innovation as the ability to get it done."In his new book, "The Imagination Emporium: Creative Recipes for Innovation," Duncan distills his experience into a practical guide to getting things done--and having fun doing it.How can your organization foster a culture of innovation that turns ideas into reality?------------------------------------------------------------Episode Guide:0:52 - What is Innovation?0:17 - Challenges in Fostering Innovation: Innovate or Die2:26 - Four Models of Innovation at Disney03:44 - Creating a Culture of Innovation: Imagination and Training programs05:22 - "Yes, and" vs "No, because" Exercise08:34 - Learning Styles and Innovation14:21 - Resourcefulness and Creativity16:02 - The "Whys" and Death of Curiosity by Education18:07 - Understanding Gen Z's Purpose-Driven Mindset21:41 - Reverse-Thinking Innovation  25:21 - The Power of "What If" in Innovation30:31 - "The future of education is Gaming"31:14 - Advice for future Innovators------------------------------------------------------------As the former Head of Innovation and Creativity at Disney, Duncan Wardle played a pivotal role in fostering innovation across Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks, crafting enchanting new storylines and experiences. Now, in his forthcoming book, The Imagination Emporium: Creative Recipes for Innovation, Duncan shares his extensive expertise to make innovation accessible to all, demystify creativity for those uncomfortable with ambiguity, and infuse the process with joy and excitement.More about our guest:Duncan WardleBook: The Imagination Emporium: Creative Recipes for InnovationOUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management

Join Duncan Wardle as he shares riveting stories from his journey—from a challenging boarding school in Scotland to leading innovation at Disney. This episode dives into Duncan's unconventional approaches to creativity and problem-solving that transformed entertainment experiences globally. Discover how his early education and relentless pursuit of imaginative solutions paved the way for a remarkable career in bringing magical experiences to life. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations. Today we discussed: [00:00] Opening [00:09] Introduction to Duncan Wardle [01:00] Defining Innovation and Embedding a Culture of Creativity [03:12] Embracing Innate Creativity [04:48] The Future of Employability [09:38] Collaborative Brainstorming Exercise [12:43] Unlocking Creativity through Playfulness and Collaboration [17:01] River of Thinking and Innovation More About Duncan Wardle Duncan Wardle's website - https://theimaginationemporium.com/ Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

With Duncan Wardle, the former head of innovation and creativity at Disney, we delve into the essence of creative leadership. Duncan shares insights on unlocking creativity in everyone, emphasizing the importance of playfulness and personal narratives. We explore interactive exercises that highlight the relationship between lived experiences and creativity, while discussing his newly published book that offers practical tools for nurturing creative potential. Duncan challenges traditional education paradigms and advocates for a mindset that embraces empathy, curiosity, and intuition. This engaging discussion promises inspiration for anyone eager to enhance their creative abilities and rethink leadership in today's evolving landscape.

Welcome to Strategy Skills episode 511, an interview with the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan Wardle.   In this episode, Duncan discusses how to promote creativity in business and explains how the subconscious mind generates better ideas when we're not at work. He introduces tools like "What If," "Where Else," and "How Else" to help teams think differently. The discussion also covers how businesses can adapt to AI advancements while maintaining human touch and creativity. His book, The Imagination Emporium, presents these concepts through characters that represent different aspects of innovation.   Duncan Wardle is the former Head of Innovation and Creativity at Disney, where he spent 30 years fostering groundbreaking ideas. He now helps organizations like Apple, the NBA, and Spotify redefine problem-solving with practical tools that make innovation accessible and creativity actionable.    Get Duncan's book here: https://tinyurl.com/5n783ud5 The Imagination Emporium: Creative Recipes for Innovation   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Margo is joined by Duncan Wardle, the former Head of Innovation and Creativity at Disney and author of The Imagination Emporium: Creative Recipes for Innovation. With 30 years of experience working with Disney's Imagineering, Lucasfilm, Marvel, Pixar, and more, Duncan brings a wealth of knowledge on fostering groundbreaking ideas and creating magical experiences. In this episode, he shares practical tools and insights to reignite creativity, embed innovation into everyday life, and solve problems in revolutionary ways. From sending Buzz Lightyear into space to teaching innovation at Yale and Harvard, Duncan's expertise in Design Thinking has helped organizations like Apple, the NBA, and Spotify redefine how they innovate.  Margo and Duncan discuss: Why our creativity often fades by age six—and how to reignite it Simple, actionable tools to unlock imagination and achieve revolutionary results Employable skills that the next generation can use to thrive in an AI-driven world How The Imagination Emporium makes innovation accessible to everyone Real-life examples of using Design Thinking to drive creativity and innovation Stories from Duncan's time at Disney and the lessons learned along the way Connect with Duncan: duncanwardle.com  theimaginationemporium.com instagram.com/duncanjwardle linkedin.com/in/duncanwardle  

Duncan Wardle, former Head of Innovation at Disney, talks about his book, “The Imagination Emporium,” and ways that he has helped Disney, Apple, Coca-Cola, and the NBA unlock their creative potential. The book is a hands-on, interactive approach to innovation with some challenging perspectives and advice. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest This episode is supported by the Naveen Jindal School of Management 

As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences. He now brings his extensive Disney expertise to audiences around the world using a unique approach to Design Thinking, helping people capture unlikely connections, leading to fresh thinking and disruptive ideas. In this interview, we talk about the nature of creativity and innovation, common barriers to creativity and strategies to overcome them, the importance of playfulness and humor in stimulating creative thinking, practical tips for boosting creativity, and more. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!

The future will be built on the big ideas we dare to conjure up today. We know that the most groundbreaking ideas often seemed ludicrous or simply impossible when first dreamed up, from the telephone, to human flight, to artificial intelligence. The key was a willingness to be creative and test the limits.While many of us might not consider ourselves creative people, Duncan Wardle assures us that we can take our ideas and brainstorms to the next level, no matter who we are or what we do. Today on Faster, Please! — The Podcast, Wardle and I explore some concrete tools for breaking down our own barriers to innovation and accessing the genius within all of us.Wardle is the former Head of Innovation and Creativity at Disney and founder of ID8. He has delivered multipl eTED Talks and teaches innovation Master Classes at Yale,Harvard, and the University of Edinburgh. His interactive book, The Imagination Emporium: Creative Recipes for Innovation has just been released.In This Episode* Creativity is learnable (1:37)* Building a career of creativity (8:09)* Tools for unlocking innovation (13:50)* Expansionist vs. reductionist tools (18:39)* Gamifying learning (25:20)Below is a lightly edited transcript of our conversation. Creativity is learnable (1:37)I believe we're all born creative with an imagination. We're all born curious. We're all born with intuition. We're all born with empathy. They may not have been the most employable skill of our entire careers. They are now.Pethokoukis: One of my favorite economists, Paul Romer, loves to use recipes as a metaphor to explain how innovation works in an economy. Like cooking recipes, innovation and ideas can be used repeatedly without being used up, you can combine different ideas as ingredients and create something new. I love that idea, and I love the way you present the book as kind of a recipe book you can sort of dip in and out of to help you be more creative and innovative.How should someone use this book, and who is it broadly for?Wardle: Me. Seriously. When I say me, I mean the busy, normal, hardworking person who says 10 times a day, “I don't have time to think.” And often considered the number one barrier to innovation and creativity: “I don't have time to think.” And I thought, “Okay, when you walk into a business office and you will look around, where's the book?” It's on the bookshelf, it's on the coffee table — nobody reads them. I thought, “Well, that's a waste of their money.” So I thought, “What book have I ever read — nonfiction — that I could read one page, know exactly what I need to do, and don't have to read the rest of the book today?” I thought, “My mom's cookbook! You want shepherd's pie? You go to page 67.” So I've designed the contents page the same way. It says, “Have you ever been to a brainstorm where nothing ever happened? Go to page 14. Fed up with your boss, shooting your ideas down? Go to page 12.”So it is designed to be hop in and hop out, but I also designed the principles around: take the intimidation out of innovation, make creativity tangible for people who are uncomfortable with ambiguity and gray, far more importantly, make it fun, give people tools they choose to use when you and I are not around. I also designed it around this principle and I'll see if this works: Close your eyes for me for a second. How many days are there in September?31?Well, we'll pretend it's 30.Or 30! That's the one thing I always confuse, which is the 30 and the 31.Close your eyes for a second. Just think about how you might have known there were 30 days in September. How might you have remembered? What might you have learned or what can you see with your eyes closed?Well, if I was a more melodic, musical person, loved a good rhyme, I might've used that very famous rhyme, which apparently I don't know veryWell, that's okay, neither do I, but I'll attempt it. About 30 percent of people go, “30 days has September, blah, blah, blah, and November.” They've just told me they're an auditory learner. That's their preferred learning style. They probably read a lot. How do I know that? Because when they learned it, they were six. When I asked the question, they learned it because they'd heard it.I'm sure you've seen somebody at some point in your life count their knuckles: January, February, March, April, May, June, July, et cetera. You may not remember this because you might not be a kinesthetic learner. Those are the people who learn by doing. Again, how do we know this? They learned it when they were six. How did they remember it? By doing it.And then 40 percent of an audience would just go, “No, no, I could just see a calendar with a number 30.” They're your visual learners. So I've designed the book to appeal to all three learning styles. It has a QR code in each chapter with a Spotify playlist for the auditory learners, animated videos where Duncan is now an animated character (who knew?) who pops out with a bunch of characters to tell you how to use the tools. And then hopefully, as of next Tuesday, the QR code on the back for kinesthetic learners will allow you to engage with the book and learn kinesthetically through artificial intelligence and ChatGPT and actually ask the book questions.The fundamental conceit of the book, though, is that being innovative, being creative, that can be learned. You can get better at it. Some people say, “I'm not a math person,” which I also don't believe. They'll say, “I'm not a super creative person. I'm not super innovative.” One, I'm assuming you think that's wrong; and two, you mentioned AI, if people are worried about robots doing more repetitive kinds of tasks, then having the tools to bring out or enhance that imagination seem more important now than ever.There's one thing I firmly believe in: We were all born a human, shockingly enough, and when you were given a gift for a holiday, perhaps, it came in an enormous box and it took you ages of time to take the toy out of the box because the box was the same height as you were. What do you spend the rest of the week playing with?I love a good box.Right? It was your castle, it was your rocket.Love a good box. Oh man, that box can be a time machine, anything.It was anything you wanted it to be until you went to the number one killer of creativity in imagination: western education, and the first thing you were told to do was, “Don't forget the color in between the lines.” Children are very curious. They ask, “Why, why, why, why?” Again, because they're after the insight for innovation. The insight for innovation comes on the sixth or seventh, why not the first one?If I were to survey you and ask you, “Why do you go to Disney on holiday?” People would say they go for the new attractions. But that's not strictly true, is it?So if you say, “Well, why do you go for the new attractions?”“Well, no, I like the classics.”“Well, why do you like the classics?” Why?“I like It's a Small World.”“Well, why do you like It's a Small World?”“I remember the music.”“Why the music?”“Well, that's my mom's favorite ride. We used to go every summer.”“Why is that important to you 25 years later?”“Oh, I take my daughter now.”There's your insight for innovation. It has nothing to do with the capital investment strategy whatsoever and everything to do with that person's personal memory and nostalgia. But then we go to the number one killer of curiosity: western education. And the next thing our teacher tells us to do is stop asking “why,” because there's only one right answer.We know when somebody is staring at the back of our head. When you've stared at the back of the head of somebody that you think is really hot, a stranger, they turn around and look at you. You have to look away really quickly. It's okay, we've all done it. We have 120 billion neurons in our first brain and 120 million neurons in our second brain, the brain with which we say we make lots of our decisions, when we say “with our gut.” We are all empathetic.I believe we're all born creative with an imagination. We're all born curious. We're all born with intuition. We're all born with empathy. They may not have been the most employable skill of our entire careers. They are now. Why? Because I've been working with Google on DeepMind with their chief programmer — this is the AI program — and I asked her, “How the hell am I going to compete with this? How will any of us compete with this?” She said, “Well, by developing the things which will be the hardest for her to program into AI.” And I asked her what they were. She said, “The ones with which you were born: creativity, imagination, curiosity, empathy, and intuition.”Will they be programmed one day? Interestingly enough, she said intuition will go first. I was like, oh, that hurt. So I said, “Why intuition?” She said, “It's built on experience and we could build an algorithm that will give them experience.” I'm like, oh, so will they be programed one day? Perhaps. Anytime in the short term? No.Building a career of creativity (8:09)Your subconscious brain is 87 percent of the capacity. Every innovation you've ever seen, every creative problem you've ever solved, is back here to work as unrelated stimulus, but when the door is shut, you can't access it. So what do I do? I'm playful. I'm deliberately playful. In a moment, I want to briefly roll through the book, but first I want to ask about your job as the former head of innovation and creativity at Disney, which sounds like a fake job. It sounds like the kind of job someone would dream up and they wish there was such a job. It sounds like a dream job, but that was a real job. And what did you do there? Because it sounds fairly awesome.I finished as Head of Innovation — I didn't start that way. I started as a coffee boy in the London office. In 1986, I used to go and get my boss six cappuccinos a day from Bar Italia, and about three weeks into the role, I was told I would be the character coordinator, the person that looks after the walk-around characters at the Royal Premier of Who Framed Roger Rabbit in the presence of the Princess of Wales, Diana. I was like, “What do I do?” They said, “Well you just stand at the bottom of the stairs, Roger Rabbit will come down the stairs, the princess will come in on the receiving line, she'll greet him or blow him off and move into the auditorium.” How could you possibly screw that up? Well, I could. That was the day when I found out what a contingency plan was, because I didn't have one.A contingency plan would tell you, if you're going to bring a very tall rabbit with very long feet down a very large staircase towards the Princess of Wales, one might want to measure the width of the steps first before Roger trips on the top stair, is now hurdling like a bullet, head over feet at torpedo speed directly down the stairs towards Diana's head, whereupon he was taken out by two royal protection officers. There's a very famous picture of Roger being taken out on the stairs and a 21-year-old PR guy in the background from Disney. “Oh s**t, I'm fired.” I got a call from somebody called a CMO — didn't know who that was, I thought I was going to tell me I'm fired. He goes, “That was great publicity.” I was like, “Wow, I can make a career out of this.”So for the first 20 years I had some of the more mad, audacious, outrageous ideas for Disney, and then Disney purchased Pixar, then they purchased Marvel, then they purchased Lucasfilm, and we found that we all had different definition of creativity and different innovation models. I tried four models of innovation.Number one, I hired an outside consultant and said, “Make me look good.” They were very good at what they did, but they weren't around for execution and they weren't going to show us how they did what they did. They were worried we wouldn't hire them again.Model number two, innovation team. Duncan will be in charge. What could possibly go wrong? Well, when you have a legal team, nobody outside of legal does legal. When you have a sales team . . . So when you have an innovation team, the subliminal message you've sent to the rest of the organization is: You are off the hook, we've got an innovation team.Third model was an accelerator program where we were bringing some young tech startups and take a 50-50 stake in their business. They could help us bring it to market much quicker than we could. We could help them scale it. But we had failed in the overall goal that Bob Iger had set for us: How might we embed a culture of innovation and creativity into everybody's DNA? So I set out to create a toolkit. A toolkit that takes the intimidation out of innovation, makes creativity tangible, and the process fun. And essentially, that's what the book is. It's not a book, it's a toolkit. Why? Because I want you to use it. It's broken up into creative behaviors, which I think if you don't get the creative behaviors right, the tools won't matter. They'll just be oblivious. I think the creative behaviors are the engine, and I'll explain what I mean by that.Let me ask you a question. Close your eyes if you would?I've done very poorly on the questions. Very poorly, but I will continue to answer them.Where are you usually, and what are you doing when you get your best ideas?I would say either on walks or, I think a lot of people say, in the shower, one of the two.There we go. Alright. But here's the thing. I've done it with 20,000 people in the audience. Do you know how many people say at work? Nobody ever says at work. Why do we never have our best ideas at work?Well, think about that last argument you were in. You turn to walk away from that argument, now you're still a bit angry, but you're beginning to relax, you're 10 seconds away, 20 seconds, and what pops into your brain? The killer one liner, that one perfect line you wish you'd used during but you didn't, did you? No. Why? Because when you are in an argument, your brain is moving at a thousand miles an hour defending yourself.When you're in the office, you're doing emails, reports, quarterly results, and meetings. And I hear myself say, “I don't have time to think.” When you don't have time to think, the door between your conscious and subconscious brain is firmly closed. You're in the brain state called beta, and you're only working with your conscious brain. 90 percent of your working day — you can look this up — your conscious brain is 13 percent of the capacity of your brain. Your subconscious brain is 87 percent of the capacity. Every innovation you've ever seen, every creative problem you've ever solved, is back here to work as unrelated stimulus, but when the door is shut, you can't access it. So what do I do? I'm playful. I'm deliberately playful. There's a chapter of energizers in the book. They're 60-second exercises. What are they for? To make you laugh, laughter with purpose.What's an example of one of those?Okay, I'll tell you what then, you are the world's leading designer of parachutes for elephants. I will now interview you about your job. So question, “How did you get into this industry in the first place?”I was actually interviewing for a different job, I walked in the wrong door, and I ended up interviewing for that job.Okay, and do you have to use different material for the parachutes? What are the parachutes made of? How big are they? Do you have to make bigger ones for elephants with smaller ears and smaller ones for elephants with big ears, the African and Indian elephants?Thankfully the kind of material is changing all the time. A lot of advances: graphene, nanotechnology materials. So the kind of material is changing, which actually gives us a lot more flexibility for the kind of material and the sizes, depending, of course, on the size of the elephants and perhaps even their ears, and tails, and tusks.So we'll stop there. You do that in a room full of people and you'll hear laughter. And the moment I hear laughter, I've opened the door between your conscious subconscious brain and placed you metaphorically back in the shower where you are when you have your best idea. I don't expect people to be playful every minute of every day. I do expect, particularly leaders, to be playful when they're trying to get other people to open up their brains and have big ideas.Tools for unlocking innovation (13:50)If you like breaking rules, this tool is for you. It's about breaking rules metaphorically. So step one, you list the rules of your challenge. Step two, you take one and ask the most audacious question. Step three, you land a big idea.In the book, you sort of create these three animated characters representing . . . there's Spark who represents creative behaviors; Nova, innovation tools; and then Zing for these energizing exercises. But you sort of need all three of those?You do, but you don't have to know them all at the same time, and that's the beauty of the book. But here's the thing: I created a character called Archie. Archie was a direct descendant of Archimedes, because when I ask people where they are when they get the best ideas, they say the shower. Archimedes was in the bath. And my daughter, who's about 25, walks in the room and she goes, “Dad, he's an old white guy. You are an old white guy. You can't do that s**t anymore.” So I created three new characters. Spark is male, introduces creative behaviors; Zing, gender-neutral, introduces the energizers; and Nova, the brains of the organization, introduces innovation tools. The tools are split between what I call expansionist tools and reductionist tools. The more expertise and the more experience we have, the more reasons we know why the new idea won't work.But here's the challenge: Up until 2020, we pretty much got away with doing what we did, and then came a global pandemic, enormous climate change, generation Z entering the workplace who don't want to work for us, and here comes AI. We don't get to think the way we thought four years ago. So the tools are designed specifically to stop you thinking the way you always do and give you permission to think differently.I'll give you an example of one, it's called “What If.” A lot of people will say, “Oh, but we work in a very heavily regulated industry.” If you like breaking rules, this tool is for you. It's about breaking rules metaphorically. So step one, you list the rules of your challenge. Step two, you take one and ask the most audacious question. Step three, you land a big idea. So for example, it was created by Walt, but that's in the book, I won't go through the whole Walt Disney story because I want people to understand that this tool can work for them too.There was a very tiny company in Great Britain in the late '60s, before the days of mass automation, that used to make glasses that we drink out of, and they found too much breakage and not enough production when the glasses were being packaged and shipped. So they went down to the shop floor, observed the process for eight hours, and just wrote down the rules. Don't think about them, because then you'll think of all the reasons you can't break them, just write them down. So they wrote them down. 26 employees convey about cardboard box, six glasses on the top, six on the bottom, separated by corrugated cardboard, glasses wrapped in newspaper, employees' reading newspaper. So somebody asked these somewhat provocative “what if” question, “What if we poke their eyes out?” Well, that's against the law and it's not very nice, but because they had the courage to ask the most audacious “what if” question of all, the lady sitting next to them immediately got out of her river of thinking — her expertise and experience — and said, “Well, hang on a minute, why don't we just hire blind people?” So they did. Production up 26 percent, breakage down 42 percent, and the British government gave them a 50 percent salary subsidy for hiring people with disabilities. Simple, powerful, fun.You just mentioned briefly this notion of the river of thinking, which is sort of your thoughts and the assumptions that really come from your lifetime of experience. People obviously really, when evaluating ideas, they really value their own personal experience. You could have a hundred studies saying this will work, but if something about their personal experience says it won't, they won't listen to it. Now, I believe experience is important, it helps you make judgments, but sometimes I think you're right, that it's an absolute trap that leads us to say no when we should say yes, and yes when we should say no.So that was one of the expansionist tools. One of the reductive tools is ideas. Ideas are the most subjective thing on the planet. You like pink, I like green, our boss likes yellow, there's a very good chance we're going to be doing the yellow idea. Well, wait a minute, was that the right one targeted for our consumer? Was it aligned with our brand? So there's a tool called stargazer. I borrowed it with pride from Richard Branson of Virgin. Virgin is the most elastic brand on the planet, right? They've done condoms, they've done space travel, and everything in between. Disney is a non-elastic brand. They do family magical experiences. So how does Virgin decide, of all these ideas they get pitched, how do they decide which ones to bring to market?They have a tool, I call it stargazer, it looks like a starfish, it's got five prongs on it, you'll see it in the book, and each one has three criteria, and you can make up your own criteria at the beginning of the project. Let's say, is this a strategic brand fit? Is this aligned with who we stand for as a brand? Is this embedded in consumer truth? Is it relevant to our consumer? Can I get this into the market the next 18 to 24 months? Is it going to hit my financial goals? And is it socially engaging? Is it going to get people excited? And all you do with all of your ideas at the end is go around those five criteria and ask, does this do a poor job, a good job, or an outstanding job of being aligned with our brand, a poor job, a good job, or an outstanding job of being targeted at our consumer, relevant to our consumer? And then guess what? With different colors for each idea, you join the dots just as you did when you were a kid. And one idea will rise to the top as to meeting your criteria, objectives, the most, not the one you like the best.Expansionist vs. reductionist tools (18:39)I define creativity as the ability to have an idea. We all have hundreds a day. I define innovation is the ability to get it done. That's the hard part, and that's what the tools are designed and helping you with.Do you think that the book and your approach is most helpful in helping people be more creative and come up with ideas or helping other people judge ideas as being good ideas and being open to ideas and closed to the wrong ideas?I think people use confusing terms just to make themselves more intelligent. The amount of times I've been in a meeting and somebody used an acronym, nobody knows what it is, but nobody's going to put their hand up. I call it expansionist and reductionist, the official name is divergent and convergent, who cares? Expansionist tools are the ones that help you get out of your river of thinking and help you think differently, and the reductionist tools are okay, now we've got all of these ideas, which one goes to market, how do we take it to market, how do we actually get it done?A lot of people say, as you said at the beginning, “I'm not creative.” Well, if you define yourself as a musician or an artist, then guess what? I'm not creative either. I define creativity as the ability to have an idea. We all have hundreds a day. I define innovation is the ability to get it done. That's the hard part, and that's what the tools are designed and helping you with.If you're running a business and you're like, “I want to implement this,” how do you . . . I'm sure you would love this, buy everybody the book, buy everybody three copies of the book. How do you implement it? I mean, I'm just curious how you do that job.How do I do the job? Or how does the business?How would someone do that job if they're like, I'm trying to make my workforce more creative, I'm trying to make sure that we are open to good ideas. How do you institute that at an existing business?Here's a tool that can change a culture overnight: Now you and I have been tasked with coming up with an idea for a birthday party. We've been given a $100,000, which is a reasonable budget for a birthday party. The theme could be Star Wars or Harry Potter. What would you like it to be?I'd probably go with Star Wars.Okay, so I'm going to come at you some amazing ideas for a Star Wars birthday. I'd like you to start each and every response with the words “No, because.” They'll be the first two words you use in each response, and then you'll tell me why not.So I was thinking of coming to your house, painting your kitchen dark, turn it into the Death Star canteen, and we'll have a food and wine festival from Hoth and Naboo and Tatooine.No, no, no. We can't do that because I like the way it looks now, I'm worried about repainting it and matching those colors. That's too significant of a change.What if, then, we just turn the lights out, we do a glow-in-the dark lightsaber fight full of our favorite alcoholic liquid?Well, that sounds like a better idea. Am I still supposed to say “no, because?”“No, because.” Stay on the “no, because.”No, can't do it. Listen, I worry about those lightsabers breaking, I'll be honest with you, and that alcohol flying over the place. Also, there are going to be kids there, and I just worry about the alcohol aspect. Because I'm an American, and we're very tight.So perhaps if there's kids there, we could do a cosplay party, and all the tall people could come as Vader and all the little people could come as ewoks.No, because I think some of the tall people would like to be the good guy, and I think some of the people who are not quite as tall might feel we were infantilizing them by turning them into ewoks.I'll tell you what, then, we'll do a movie marathon and we'll show all seven films back-to-back with some popcorn and coke. What do you say?No, because that would be a really long event. I think people would be super sick of even watching their favorite movies after about two movies, so can't do it.Alright, so we'll stop there. When somebody's constantly saying “no, because” to you, how does that make you feel?Like I really don't feel like coming up with any more ideas and like they will just not get to “yes.”And we started there with a food and wine festival and we ended up with showing the movies. Would you say the idea was getting bigger as we were going, or was it getting smaller? Which direction was it?It was getting progressively smaller and less imaginative.So let's try that again. Can we do Harry Potter?Well, I don't know as much, but I'll do my best.Okay, so have you seen a couple of the films?Kind of?You pick the theme, then. What do you want?Marvel. A beautifully licensed property. Yes, Marvel.I'm going to come at you with some ideas for a Marvel party. I'd like you to start each and every response this time with the words, “yes, and,” and we'll just build it together, okay?I tell you what, we could do a Spider-Man party where everybody gets those little web things that they could shoot out of their hands, but are actually made out of cotton candy, so we could eat it, we could eat the webs.Oh yes, and perhaps we could have villain-themed targets the shoot at?Oh, yes, and we could have a room full of superheroes and a room full of villains, and we have cosplay party and there'll even be a make-your-own Iron Man suit!Yes, we can have an Iron Man suit, obviously, and we can have the other costumes, and perhaps some of their other tools, like Thor's hammer, those could somehow also be candy-related.Oh yes, and we could actually invite the stars of the film, we could have Chris Hemsworth, Robert Downey, Jr., and Chris Pratt, and Rocket, and Groot.Yes. Love the idea. And perhaps if that's not quite possible —— That was a “no, because!”Oh that sounded like a “no.”Come on, come on.We've reached the limits of my creativity.We'll stop there. A couple of observations: a lot more laughter, a lot more energy.Bigger or smaller?We're taking our steps into an ever-wider world!We work in big organizations, we work in small organizations, we have colleagues, we have constituencies, we have bosses, we have local regulators, et cetera, to bring on board with our ideas. By the time we just finished building that idea together, whose idea was it by the time we'd finished?That is lost to the fog of history. It is now a collaborative idea that we both can take credit for when it's a huge success.Ours. Two very simple words from the world of improv that have the power to turn a small idea into a big one really quickly. You can always value-engineer a big idea back down again, but you can't turn a small idea into a big idea. Far more importantly, it transfers the power of “my idea,” which we know never goes anywhere outside an organization, to “our idea” and accelerate its opportunity to get done.For people listening today, I'll give you one word of advice to take away: Don't let the words “no, because” be the first two words you use when somebody comes bouncing into your office with an idea you are not thinking of. They may have genius two seconds from now, two weeks from now — they ain't coming back.Just remind yourselves: I know you have responsibilities, I know you've got deadlines, I know you've got quarterly results. We are not green-lighting this idea for execution today, we are mainly green-housing it together using “yes, and.”Gamifying learning (25:20)Gaming is the future of education, there's no question. So now I have one more question I think that's super valuable advice, actually. As you were talking about western education squashing the creativity. . . Do you have you any thoughts about how to change that, keeping the best of what we do?Gamify. Gamify everything. Gaming is the future of education, there's no question. Universities will fall, but why will universities fall? That's a fairly outrageous statement. Well, let me think. Blue-collar workers, the white collar workers laughed at them because they didn't go to university. Let me think — people who use their hands, artificial intelligence, probably not taking them out anytime soon. White collar workers, not so much. Goodbye. Not quite, that's a slight exaggeration, but universities are teaching the same thing that we learned.So I walk into a classroom, a professor says, “In the year 3 AD, Brutus stabbed Julius Caesar in the back on the steps of the Senate of Rome.” Okay, well I'm asleep already. However, if I could walk into the Senate in Rome, in virtual reality, or in Apple Vision Pro — hello, thank you very much — walk right up to Julius Caesar and Brutus debating with the senators and say, “Hey Julius, look behind you!”I tell you for why: My son sat down at the breakfast table many years ago, he was probably about 13 or 14 at the time, and he said, “Do you know the Doge's Palace in Venice was built in 14 . . .” And he went on this whole diatribe. I was like, where the hell did you learn that? He goes, “Oh, Assassin's Creed.” Gaming will annihilate.See, when you say online training, the first words out of somebody's mouth are, “Boring!” So, what I aim to develop within a year from today is to gamify the Imagination Emporium and actually help people, train them how to be more imaginative using gaming.On sale everywhere The Conservative Futurist: How To Create the Sci-Fi World We Were PromisedMicro Reads▶ Economics* AI and the Future of Work: Opportunity or Threat? - St. Louis Fed* Industrial policies and innovation in the electrification of the global automobile industry - CEPR▶ Business* What Is Venture Capital Now Anyway? - NYT* When IBM Built a War Room for Executives - IEEE▶ Policy/Politics* How U.S. Firms Battled a Government Crackdown to Keep Tech Sales to China - NYT* Was mocking Musk a mistake? 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Disney legend Duncan Wardle shares keys for tapping into your creative side. — YOU'LL LEARN — 1) What blocks our creativity 2) How to hone your ideas with a “naive expert” 3) The trick to surfacing your best ideas Subscribe or visit AwesomeAtYourJob.com/ep1017 for clickable versions of the links below. — ABOUT DUNCAN — As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences.He now brings his extensive Disney expertise to audiences around the world using a unique approach to Design Thinking, helping people capture unlikely connections, leading to fresh thinking and disruptive ideas.Delivering a series of keynotes, workshops and ideation forums, his unique Innovation toolkit helps companies embed a culture of innovation into everyone's DNA.Duncan is a multiple TED speaker and contributor to Fast Company, Forbes & the Harvard Business Review. He teaches innovation Master Classes at Yale, Harvard, and Edinburgh University. • Book: The Imagination Emporium: Creative Recipes for Innovation • Website: DuncanWardle.com — RESOURCES MENTIONED IN THE SHOW — • Book: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace • Book: Virgin by Design by Nick Carson — THANK YOU SPONSORS! — • CleanMyMac. Use the promo code BEAWESOME for 10% off on any CleanMyMac subscription plan. • Lingoda. Visit try.lingoda.com/awesome and use the promo code 50AWESOME for up to 50% off until December 21! • Jenni Kayne. Use the code AWESOME15 to get 15% off your order!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duncan Wardle is the founder of ID8, and the former head of Creativity and Innovation at the Walt Disney Company. He's in town for the “(Un)common Threads” Summit taking place this afternoon at the Sheraton Hotel in St. John's. He joined us on the line to talk about creativity, and gave us a sneak peek of what he'll be talking about at the Summit.

Discover the powerful parallels between poker and leadership as Tim Sweet engages with Erin Lydon, President of Poker Power. Erin, with a Wall Street background, shares insights into teaching poker for leadership excellence. The discussion explores vital skills like courage, risk-taking, and resilience, drawing parallels between poker strategy and effective decision-making in various contexts. Erin highlights poker as a confidence and negotiation tool, especially for women in business. The conversation delves into key poker strategies, emphasizing their practical applications. Erin also discusses Poker Power's impact on corporate programs and its mission to empower young women early in their careers. The episode concludes with Erin's advice for leaders: embrace change, say "yes" more than "no," and recognize the transformative power of taking risks.About Erin LydonErin Lydon, President of Poker Power, is a finance industry veteran and advocate for workplace equity. Fueled by her early challenges on Wall Street, Erin founded Poker Power to empower women through poker-based leadership training. With a background at JPMorgan and as a strategic advisor to Evil Geniuses, a global e-sports organization, Erin brings extensive experience to her mission. Recognized with the Global Gaming Women “Women of Inspiration–Woman to Watch” award, she holds an MBA from Northwestern's Kellogg School of Management and a BA from Bates College. Erin is a sought-after speaker, having graced prestigious stages like TEDx and Money 20/20 RiseUp. Erin's dynamic leadership journey, commitment to workplace equity, and pioneering efforts at Poker Power showcase her as a trailblazer, inspiring women globally to harness the strategic prowess of poker for personal and professional success.Resources discussed in this episode:Inventures: Inventurescanada.comDuncan Wardle: duncanwardle.comDon't Just Do Something, Stand ThereJPMorgan: jpmorganchase.comContact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work ExcellenceContact Erin Lydon | Poker Power: Website: pokerpower.comInstagram: @joinpokerpowerTwitter: @joinpokerpowerFacebook: Poker PowerTikTok: @joinpokerpowerLinkedin: Erin Lydon Transcript:Erin 00:00So often at a poker table, nobody has a made hand, you know. So, it really is going to come down to the person who's going to play their chips most aggressively and get the other players to fold. That person is going to win the hand. That is something you have to practice, shoving your chips all in, when you have imperfect information, you don't know the cards still to come. And you certainly don't know what the other players have. That's a learned skill. Because it's scary. Tim 00:30I'd like to ask you some questions. Do you consider yourself the kind of person that gets things done? Are you able to take a vision and transform that into action? Are you able to align others towards that vision and get them moving to create something truly remarkable? If any of these describe you, then you my friend are a leader, and this show is all about and all for you. Welcome to the 24th episode of the Sweet on Leadership podcast. Tim 01:03Welcome back, everybody. Thanks again for joining us for Sweet on Leadership. My name is Tim Sweet and this is my special guest Erin Lydon. Erin, thank you so much for joining us today. Erin 01:11Delighted to be here, Tim. Tim 01:13Well, you and I had a chance to meet last summer here in Calgary as we were both presenting at Inventures, which was a tech and startup conference here in the city. And that sure was a lot of fun. I remember we first met sitting at a table on the very first day during the keynote. Erin 01:29We did and actually, I thought you were one brilliant, two really funny, and three really easy to talk to. So, it was a great first experience for me at Inventures. Tim 01:39Well, I thought you were absolutely welcoming. You were game for anything. And we just took the challenges of the speaker and it was Duncan Wardle, I remember. And he was giving us games to play. And we just jumped right in. And it was so much fun. So, I knew right away that I had a person next to me who loved to play games. And what you might not know about me is that I actually have a long history and a love for Dungeons and Dragons of all things. Because it teaches people, well, a. it's role-playing. So, you're allowed to go and have a different experience and get out of your own head. And at the same time, it's like improv. So it's several people sitting around, and I played with my kids now. And it's like you're writing a story together. So, you learn to pick out people who are game, who are ready to just, you know, drop all the pretense.  Erin 02:33Yeah, I take that as a huge compliment. Because during that session, we really did have to put down our barriers and get very vulnerable. And remember, we had to draw, you are much better at illustration than I was, but there was just there's a lot of connection that happened quickly through that session. So, I'm thrilled we're back together for another conversation. Tim 02:51Oh, that's wonderful. I think for everybody listening here, it would be remiss of me to not give you a chance to just explain who you are. I mean, I know. And the really exciting thing that you bring and that you brought to Inventures and that you're bringing here today. Erin 03:07I am Erin Lydon, and I'm the president of Poker Power. I've been in this role for almost four years. We are a startup, I say we're a long-standing startup at this point. So, we have made it we're over those initial barriers of startups. But that's really not who I am, you know, deep down or for most of my life. I was not a poker player. And I'm sure we'll get into that. But I have been in startups since 2012. I love the chaos. I love the energy. I love the success and the failure that comes with being in startups. But prior to that, I was on Wall Street. So, I had a very serious corporate job at JPMorgan. I worked with many clients, I traveled three or four days a week. And the only reason I left that job truly was because I had a young daughter, I was getting into my late 30s. And I really struggled on how to be on that very fast track career, and also have a newborn at home. And for listeners who are much younger than I am. This is in the 2000s. And we really didn't have the programs and the policies and the opportunities that now so many firms are making available to working parents and new parents. But before all that I grew up in Maine, so a long way from Calgary, but somewhat similar weather I think. Truly, I just had a terrific childhood. You know, I spent most of my summers on the ocean, on the main coast, on a sailboat, and went to college in Maine at Vates and then moved to Chicago, and shortly thereafter went to business school at Northwestern, and everything started from there.  Tim 04:29That's excellent. And when you think about an industry and a location to cut your teeth, in the professional world, I can think of few examples that are more aggressive than Wall Street. So, I mean, you were in with both feet. This is not for the faint of heart. Erin 04:48No, and I didn't go into it with eyes wide open. I'll be honest, I had been in healthcare previously before going to business school and actually expected to go into healthcare management. I loved, I was a fundraiser primarily raising money for cancer and women's health programs. And really saw that as my career path forward when I was in my mid-20s. What happened in Business School is one, I figured out that I was very bad at consulting interviews, because that's the direction I was heading down. So, when I failed at those, I had to pivot pretty quickly. And it was actually one of my dear friends, he said to me, one evening, early in September of our second year, he said, Erin, you should go into banking. And no one had ever said that to me. And my dad's the CFO, you know, he'd worked with nurses his whole career, but I literally had not had a math class in years. And so in order to really make that change, for a career pivot, I had to get a lot of classes, I took a lot of finance classes, in my first semester, and I got very good at interviewing for the banks, and interviewing for the banks is a whole different experience than interviewing for consulting. And it turned out that I was very, very good at solving the questions that they were asking. And so when I, you know, hit Christmas time of my second year, I had eight banking offers. And I really had my choice of where to go next. And I always say I picked JPMorgan because, during my holiday break, my future boss called me one time over the holidays. And he wished me a Merry Christmas and said he hoped my family was well. And the competing firm called me every single day of my holiday break and started to badger me about why I had not accepted the offer. And what that taught me, this was an early tell that I picked up on, is that I am not the type of person who's going to call you every single day and try to make a sale, that would never have been me. So, I realized pretty quickly that I'm not going to fit there. And I fit very, very well at JPMorgan. Tim 06:34There's two things I love about that scene that you've painted for us. The first is that you're not going to be the one that's going to be pushing rope, you want to be pulled into something and you want others to be pulled into something. The other thing is you dropped the word tell. That was an early tell that they gave you which I think pulls us right towards the knowledge that a game like poker can begin to give us. You're in Wall Street, you start your career there. How then does that take you to now? Can you give us a bit of a sense of what the travels were at that point? Erin 07:08It was not at all a linear progression. And truly when I say I would still be at JPMorgan, I would still be at JPMorgan if I had been able to solve for the early motherhood challenges that I experienced. But it ended up being you know, as so many times in life, you know, when the door closes, the window opens. And I think you know, several windows opened for me. The first is that I was able to move into startups. And then secondly, one of my original, very early clients at JPMorgan, I had stayed in touch with all those years. And she had this idea around teaching teenagers how to play poker, particularly teenage girls. And she shared it with me over the holidays in 2019. And I said that's a really stupid idea. And I really meant it. Because my whole time on Wall Street, there was always a poker game going on. And I never felt included. But worse, I never felt like I could ask to sit at that table. I just didn't see myself there. And so poker was always on the periphery. But I was never a part of that game. So, once you have this idea, and what the reason I said it was stupid is because I couldn't fathom outside of you know, James Bond, Hollywood movies, and basement really gross places where men play poker. I couldn't fathom what this could become. Fortunately, she laughed too. And she came back a few weeks later. And she said, No, I really think you need to get involved with this. And that was three weeks before the pandemic. And if you can remember in February, and going into March, none of us thought this pandemic thing was going to last very long. And at that time, when you think about poker, you think about real humans, real chips, real cards, it's very hard to imagine this game in a virtual world, especially when you don't know how to play it. But that's exactly what we had to figure out. And the pandemic was our perfect storm. Because while the teenagers went the wayside because they were so overwhelmed by their new virtual lives, suddenly, every single company around the globe was looking for a way to get us to turn our cameras on, and to engage with each other. And just at that moment, we had created a virtual curriculum. We had a poker app to play on. And we were able to really break down the barriers of bringing the game into companies first in America, and now globally.  Tim 09:17When you think about breaking down barriers, that really is one of the key parts of this, and I thought you'd been in Wall Street, there was a poker game going on all the time, but you were never at the table. And women and even men, often the challenge that they come to me with is I want to go up in the organization, I want to be in with the senior team, how do I get invited to these tables? How do I position myself so that I can, you know, get behind those closed doors so that I can be part of things and that's a huge progression that when leaders are wanting to really accelerate their career up into senior leadership and executive leadership. That's a skill that many people have to stumble upon, and not necessarily learn. So at this point, you've got this, this app, perfect storm, things are rolling. I mean, I remember that wasn't that long ago. But I remember myself getting involved in virtual social activities, just so that we didn't feel like we were going crazy. When we were in the middle of lockdown up here in Canada. You were positioned there. And so what was the initial reaction? Were businesses clamoring to get on this? Was it individuals? Were you originally marketed as this way to get women involved? Erin 10:39We were as soon as we pivoted to corporates. And we actually started with Morningstar. So, a very well-known financial firm headquartered in Chicago. I think back to 2020 and them being willing to take a risk with us because we were clunky. Like every other business that was now a virtual business and trying to figure out how to, you know, engage across the screen. What we figured out pretty quickly though, is 1. Poker has to be fun, doesn't matter who the players are, you have to think this theme is fun in order to want to come back. And then 2. because poker is such an intimidating game, for so many people. It's the jargon, it's the rules, it's the math, all these things prevent people from wanting to engage with the game. We knew very early on, we had to make it highly accessible, and very bite-sized. And if we could get those two things, right, make it fun, so you want to come back, make it approachable and quick to learn, so you only have to remember two or three things in every one of our classes, then you're going to start to engage with us. And that was the secret sauce is exactly as you described him. During that first year, the pandemic, people were looking for regular touch points with other humans. And we were a little tired of talking to the ones that were living in our homes at that point. And so the opportunity to be in a classroom setting, playing a game, getting better at the game. And best of all, in a competitive game, there is something that brings you back. And you have to understand what Poker Power, there's no money transacting. So, there's no gambling, there's no money put into the app, it is truly competing for bragging rights and a leaderboard. And that was enough, it's still enough that you know, you want to see your name at the top of that leaderboard. And that's what we figured out. And then we were able to package it up as leadership development, professional development, and started first with financial firms because that's where we have so many good relationships. And now we have 230 corporate partners. So, we have expanded across industries, all sizes of firms, and women at every level. You know, as much as I love having interns and associates. I also love having the C-suite learn to play this game.  Tim 12:37Yeah, for sure. Okay, so let's get a little bit into, there's two things that I want to know when I'm trying to decide what order to hit them in. I want to understand why this speaks to you. And when you were going out for funding, what was the personal skin you had in the game? Right? Why was this particular venture so compelling for you to get involved in? And then I want to get into a little bit about the mechanics and what a person can actually learn in poker that they can't learn otherwise. Erin 13:06During my time in banking, during that first year, at the end of the first year, you all get a bonus. The firms done well, your team has done well, you've done well, you get a bonus, and it's a large number, it's usually more than just your salary. And when I received my first bonus, it was a really big number for me, because I was coming from a nonprofit background. And I received it, I shook my boss's hand, and I adored him. I learned so much from him over the last year. And I just said thank you very much. And I walked out of the room. This is at a time when there were paced secrecy rules. So, you were not allowed to share your numbers. Some of that has gone away, a lot of it truly hasn't. But as often happens, you know, it gets late at night and all the new cohort gets together and you share. And in that moment of sharing, I learned that I was paid significantly less than a male colleague to the point that it was 1000's of dollars, not hundreds of dollars. And my response to that was, how did you get that? It was a genuine question. How did you get so much more? And his answer was that he had asked. And for me, it had never crossed my mind. I was supposed to ask for more. And that sounds crazy to me now because now I know how to negotiate and so many people know how to you have to ask in order to receive. But I truly was just in a position of being grateful. I went on with my career, things got better. I'm glad I learned that lesson early on. However, it always stuck with me as why didn't I already know how to ask? Why wasn't comfortable? I didn't have the confidence, the courage, the background, and what was holding me back? And if it's holding me back, it's probably holding back a lot of other people, especially a lot of other women. And so fast forward almost 20 years later, I do a TED Talk and the TED talk is all about equal pay. Because truly from that day of not receiving the bonus I wish I had I got on to the Equal Pay bandwagon. And in that talk, I have five really great solutions for equal pay, none of which are poker because I didn't know about poker yet. But I say if I were to do that same talk today, I would only say the answer is poker. And the reason for that is through learning poker and playing poker, you are honing the skills that you need for negotiation in a really critical way. And you're building confidence and you're building confidence certainly in the game, which then translates to more confidence. All of those things will be done at the poker table. So, it is very personal to me because while I missed out on an opportunity, you know, early in my career, I don't want other women to miss out on it.  Tim 15:29What are some of the key skills that poker teaches? Could you give us some of the highlights? Erin 15:35Our curriculum has 12 leadership lessons. So, each one of our weekly lessons has one of the skills as the theme. The first lesson is courage, it takes a lot of courage to sit at a poker table. The second one is bold, and the word bold really is slash aggression. So, the word playing aggressively the word aggression in a poker game is a really strong positive. And the reason I say that is and you've played poker Tim, so you understand, is so often at a poker table, nobody has a made hand, you know, so it really is going to come down to the person who's going to play their chips most aggressively, and get the other players to fold, that person's gonna win the hand. That is something you have to practice, shoving your chips all in, when you have imperfect information, you don't know the cards still to come. And you certainly don't know what the other players have. That's a learned skill. Because it's scary. Like the first time I ever did it, I had butterflies and I wasn't even playing for real money, and I still had butterflies. So, lesson number two is being bold and aggressive. And then we go on with risk-taking. With every hand that you play in poker, it's a risk because you don't know the outcome. One of the great things about playing a poker game over and over is you get immediate feedback on your risk-making decisions. There aren't a lot of areas in life where you get that immediate feedback, like that was the right decision, you won the pot, that could have been a better decision had you made some different decisions along the way. We continue with resilience, perseverance. We do teach poker math, it's a really important part of the game. A quick story about poker math is that it used to be lesson three and it was our most skipped lesson during the pandemic. And we couldn't figure out why. We're like, Why is no one showing up for poker math, until of course, a marketing person said, Well, you're calling it poker math. Tim 17:16Poker math. You said the “M” word. Erin 17:18So, we moved it to Lesson Seven, because I know once you've already taken six lessons, you're probably gonna come back for lesson seven. And we now call it calculating. It's really about the calculations and the equity and the probability of the game that we want to teach. Tim 17:34The thing that really resonates with me is this idea of aggressiveness and boldness. And, you know, when we think about… I think I can't remember what the number was. But when when we have a reaction to men, or women being aggressive in the same situation, 76% of the time, women will be seen as too aggressive. When they're right at the same level, when only 26% of men will be accused of being too aggressive. And there's all sorts of labels. And there's all sorts of mechanisms in place, cultural mechanisms, and whatnot, that really work against women in the boardroom, where they're written off, or they're talked about as being too emotional, or they're talking about, you know, all sorts of manner of degrading assumptions can be made. You know what I mean? This is very common. I've seen this happen firsthand, where women are made to feel not enough in the situation when they push their chips all in. So, focusing on that for a minute, when we think about the kinds of lessons that you teach in that first or second segment, what would be one of the key messages that you draw out of that? Erin 18:49You know, it's actually fascinating to watch a total novice play this game, in the early days, because typically, in the beginning, there is a lot of hesitation to push the chips all in to shove. And the reason is, even though there is no monetary value, is that a woman will say during the game, that's so many of my chips, can I just hold back a few of them?  Tim 19:13Ah, scarcity mentality?  Erin 19:14Yes, and I have now played poker with a lot of men, and I have never, ever seen a man say, can I hold back a few of my chips? And I think it's that pattern of behavior that we are trying to change. And so if I can get you to practice, it's a physically doing the move. It's physically feeling what this feels like to have something at risk. And it's also getting that, you know, did you win the chips, or did you not win the chips? It's often good that you don't win the chips and you lose, because then we pause, and we talk through what happened. And so there's this learning element to decision-making that is so critical to making better decisions. And so one of the things that you will see with professional poker players is they write down their hand histories so they're, you know, if they're on their phone, they might be surfing but they're probably write down their hand histories, so they can go back and study points in the game where they made a misstep. It's a very analytical game from the sense of you can improve game after game, day after day, week after week. And you can see that improvement. Yeah, I've now been playing almost four years, and I play a lot of poker now both do in our app, and I also play in Vegas. And I know I have better. Am I great at this game? Absolutely not. But has it given me a new framework and a new method of problem-solving, and thinking through situations where there's a number of different outcomes that could occur? Absolutely. It's changed my perspective. Tim 20:34It's funny to talk about hand history because often one of the coaching techniques that I'll use is to have people even write down and observe, what are they feeling in the moment. How are they playing this situation with a staff member, or with a boss, or with a partner, or a customer? At one point, you have to be there, you have to be present, you have to be authentic, you have to be building trust, but at the same time, you have to be fluent in how do I typically react in this situation? And what is that like? And is this, am I feeling the pressure or the tension with a belief of what I'm capable of or not capable of? And is that pulling me towards a certain behavior? And can I resolve that tension? So, I can act in the manner that's needed in the moment? And you know, hearing you speak about poker and I remember, I believe it was when we were in Inventures, or maybe it was your presentation. But it was the notion of, yes, I feel this way. Yes, I feel nervous or whatnot. But now I can shelve that. And I can make the right move. And I can essentially, observe my own behavior and get out of my own head and say, What is the situation require? And how am I going to behave in this situation? Right, so that it can become somewhat, not careless, but in fact, very, very intentional. And it's like I'm about to make this move. And it may not be comfortable. And that's not the issue, the issue is, what's the right thing to do in the moment?  Erin 22:06Right, and it's the repetition because one of the great things about poker is it's a very fast-moving game. And so yes, you lose a hand, you give up some of your chips, but the cards are already getting redelt for the next hand. And it is because of that practice, you get to do, you know, in an hour playing poker, you can play 10, 15, 20 different hands. And so you're getting to make a number of decisions, with all these different inputs that are always evolving, you know, as the cards come out in the center of the board on the other table, your decision-making is going to change based off of new information, and based off of what you're observing from the other players. So, it's a very dynamic game from that standpoint. And you have to keep rethinking, what do I do next? You know, how big is my chip stack? How big is your chip stack? What are the patterns that I've observed with you over the last half hour and what do I think you're going to do next? And all of those characteristics make it such a fascinating game, to practice because it is the boardroom, it is the interview room, often it is the classroom. And so if you can get better in a simulated scenario, you're going to be able to translate the gameplay from the table to the gameplay in your real life. Tim 23:14Yes, and I think and you'll be able to carry that metaphor back into your real life. Whereas when you're learning it in that metaphoric sense, in this arena that's taken away from the regular work world, you're able to approach things with a lot less fear. And I think what's important here for people to realize, too, is that it's not just an app, yes, you're training people on the app, but you're also running live events. And you're working with corporations, and you're working with higher education institutions. And you're able to bring this into a very real situation where you have colleagues playing together, and they're able to pull out of that. And if I go back to that D&D thing, we have a program called Budgets and Boardrooms, which is based on it's a D&D module that we play in a business sense, and it's pretty–Erin 24:00Oh, I love this. Tim 24:01Oh, yeah, it's a lot of fun. But, you know, when we think about these opportunities that leaders have to build teams, or to impart skills, or to really challenge limiting beliefs, you know, Poker Power gives us an example of that, in that there are some characteristics that leaders should be looking for, and you've spoken to a lot of them already, where they're able to be in this sandbox. They're able to experience the consequences of their decisions very quickly, far more quickly than you would get in normal life. So, that they can practice, and they can see themselves, and they can have this iterative type of development experience. And those are very important. What would be some of the other things that just generally you think that a good off-site or development session has, naturally I appreciate that Poker Power would be demonstrating that but on a wider contextual basis, what should leaders be looking for?  Erin 25:00Stay with poker for just a moment, but then I will go from there is the poker table of being a meritocracy. And I think that is a critical factor when you gather people together of all different levels. And the reason it's meritocracy is if no one really knows how to play this game, then it doesn't matter where you went to school, doesn't matter what your title is, doesn't matter how big, or strong, or tall you are, all of those things typically designate winners in our culture, in our businesses. And all of that goes away. Because at the poker table, the only thing that matters is how you play your cards. And that's all up here, that is inside your head. And for women in particular, it levels the playing field immediately. And in fact, one of the best things about poker is you actually don't ever have to speak. And the reason I highlight that is so often in a boardroom setting, in a meeting setting, a woman will contribute an idea or plan, and she will be overtalked, or the idea will be taken and put into the mouth of someone else. And this is a real pet peeve of mine and something that I care a lot about women being able to reclaim their words and their ideas. So, they do own them. That happens at a poker table because you don't have to speak all of your decisions, all the way that you show value is through how you maneuver your chips. And it's like a light bulb, you know. And so I like to take the scenarios that happen within a poker game, and then translate them to the real-world scenarios that you know, all of us are experiencing in our business lives. I think another thing that is really important, is enabling women to feel that they can take a risk. And it is, okay, if it fails. You know, so often like you think about when women apply for jobs or promotions, will only do it if we literally tick every single requirement that's been put into the job description, and then men only need five or six, if that and they're going to apply. So, women are more hesitant in many scenarios to take that risk. When you are playing poker, unless you literally plan to fold every single one of your hands at some point, you're gonna have to put chips into that pot. And that's a risk. And so I want you to know that even if you lose the hand, there's a lesson and a learning that's going to come to that, that as you start to piece together these different learnings from the poker table, they're going to start to make sense and how you interact and behave within a business setting. Tim 27:21That I think is such a great takeaway from this in the sense of, you know, it is two things there. One is what do we do in the face of risk? And are we able to translate that risk into opportunity? Is it the risk itself that creates the differentiator that allows one person to move forward or not? And how we handled I think that's a great part. The other thing is, and I know this as a coach, and learning and development specialist that facilitates a lot of these team sessions. Primarily, the tools we give people are verbal in nature. And so, you know, you've really got me thinking what a bias that immediately imposes that we talk our way out of situations, or we do these kinds of things. Whereas the physical, and the ability to let you know, even for myself when I'm say facilitating a strategic session, or if it's a conflict resolution or something, silence is such an important skill for me. There was a great book back in the day that was for facilitators called, Don't Just Say Something, Stand There. And it was like, just let the room breathe and see what they're going to do. And that silence is a very real power. And sometimes the person who speaks first truly does lose, wow, that's not entirely true. But it's like, you know what I mean that you need to you need to use it, and you need to use your physical presence as well. Erin 28:47There are certain moves in poker, in the actual gameplay that we talk a lot about, just as you have said. So, the move that you just described that pause, and call it the power of the pause, that's the check move. So, when you're playing a hand of poker, it's your turn, and you're the first to act. And so you have a decision to make, you can put chips into the pot, you can raise the amount of chips in the pot, or you can literally tap on the table or verbally say the word check. And what that does, is it gives you that breathing space so that the gameplay moves to the person who is to your left, and they will then make their decision. If they decide to put chips in, it's going to come back around to you. But in that moment of checking, you're saying, I'm just going to observe what's going on here. I'm going to step back for, it could be seconds, it could be you know, 30 seconds, and really think through my next move here. That's huge. That's huge that you can play a game where you get to actually control the tempo of the game and how you play your moves. Because that's what you want to do in a negotiation. You don't always want to be the first to speak, you want to state you know what you want. You want to give the breathing space for someone to respond to you. Tim 29:50You don't want to set an anchor. Erin 29:52Yeah, you've gotten them to speak first and then you can take that moment of pause and I think so often we are, and partly, it's just, you know, having spent so much of our time now in a virtual world and we have so many digital inputs that come to us, is we feel this need to respond immediately, to a slack, to an email, to that text message. And in fact, I use the power of the pause, that check move in just my day-to-day interactions with my team, with other people within the firm. Like, I actually don't have to answer this right now, I can pause and I can think through what I want to say, that's empowering to know that you can do that. Yeah, and then I think the other move that's so important that follows that that check is the power to raise. So, to really put a lot of value into a poker game, and say that you're dominant, to tell the story because so much of poker is telling a narrative of strength or weakness. And so you put a lot of chips into the pot, and you are telling everybody else that you'd like your hand. Now, you might be bluffing. And bluffing is a really important skill in poker. Or you might actually have, you know, those two kings are those two aces and a really strong hand. But you're able to decide how you're going to maneuver and push around other people at the table. And I always say that when women get a big chip stack, so they have a lot of chips in front of them more than anyone else at the table. We always say you're now you're the bully. And that's a real like, you will see women actually sort of recoil at that word or like pause, like, why are you calling me the bully. And I'm saying in a really positive way, you're the bully at this table because you have the most value in front of you. And you can push other people around. And so infrequently do we get into those positions of power that we can make in the workplace, doing it at the poker table is incredibly enlightening. And it also helps you understand being on the other side of that when you don't have the big chip stack and you're being bullied around, what does that feel like? Tim 31:42We're talking about bullies, and we're talking about the ability to force people's hands or anything along those lines. Poker is naturally an adversarial game. And so I mean, it is really us against the table. But I think it's important for the listeners to realize that even though we're testing it, we're testing ourselves in that form. It doesn't preclude us from being collaborative, it doesn't preclude us from coming together and accomplishing something. However, when it comes to getting your thoughts across, or being as influential as you need, or having that confidence, or being able to articulate and represent an idea, without softening or stepping back on important issues, and the rest of it, that's when these skills come in. So, they're not absent in a collaborative sense. I mean, obviously, we're not going to bring a bully methodology into a team environment. But they do exist. And it's not about always seeking a win-lose. It's about making sure that you advocate for yourself and advocate for your ideas. And, you know, sport teaches us so many good things about this, but not everybody has had the experience of having to be in an aggressive competitive environment, be it sport, or dance or gymnastics, or Taekwondo or whatever they're doing. Fencing, you know? Erin 33:01Yeah, no, so many young women drop out of sports once they hit high school, you know, 13-14 years old, and they and they stop. And one of the surprising things that has happened in our games is that, yes, it's a zero-sum game, just as you describe, one person is going to win the pot, everyone else is going to lose, and you don't want to play again. But in that moment of someone winning, what is happening at the table is very fascinating to me, because the person who wins is, she feels like a rock star, like literally feels like a rock star. And she's often you know, taking pictures and selfies of herself, scooping those chips in. But the other thing that's happening at the table is those eight or nine other women that she's seated with, they're celebrating her, and that I do think is a very uniquely female characteristic is you just took all my chips, but I am so incredibly proud of you, I am so happy for you. And the reason this is so important at our poker table is our tables feel good. So, even if you lose all your tips, you're doing it in a setting that feels very collaborative, very supportive. And one that you want to be back in again, like women tend to like those types of environments, we're willing to play the game. But we also want to make sure that we're all feeling really positive about the game. And I think that then lends itself to the poker table being a place where networks are formed, relationships are built, deals get made, we know that's what happens, you know, at or at real poker tables. And we want to give women those same spaces and environments to experience them. Tim 34:28It's got me thinking back to, you know, when you see these caricatures of people, when you watch professional poker on TV, oh, and by the way, I mean, there's a reason it's on a sporting network and not on something else, right, because it really does have this competitive edge that you don't find in a lot of cerebral games. You know, but you see these caricatures and these archetypes of like the Phil Hellmuth where he's just, you know, the biggest whiner when he's losing and so arrogant when he's not versus other players that come to the table. And at least they're controlling it that way. But they want to have fun. And they're trying to encourage, you know, they're wanting to make it jovial. And notice the others that sit there and say absolutely nothing. What a way to be able to explore who we are, and really test ourselves and become fluent in how we're going to approach certain situations and gain some awareness and face up to some potentially challenging facts about ourselves, and maybe how we were raised or what beliefs and identities we hold. And we have accessible to us so that we can fill our toolbox with other options. So, I mean, this is really exciting stuff. Erin, I hope we get another chance to talk and see how this goes. I think it's absolutely fascinating. And I can't wait to hear a little bit more. But in the meantime, let me ask you a couple of questions. When it comes to Poker Power or your life in general, what's the most exciting thing that's happening for you right now? What do you have going on? Erin 36:03Well, I'm in a state of transition personally, in just that my children are grown, life is going to probably take me in a different direction. Certainly where I live is changing. I actually live in North Idaho of all places. And so I think, you know, there's a personal transition that will happen in my life, and I'm really excited about that. I love change, I thrive on change, so it doesn't scare me. And when people say, Well, what's next, I'm like, I don't know, it's gonna get figured out, you know, the cards aren't all dealt yet. So, we'll just wait and see. I think for Poker Power, we're also in a state of transition, you know, we've been a startup, successful startups are very good at trying a lot of experiments or pilots, things that you fail at, you know, that's what makes a really good start, because you've failed a lot. And you've learned from it. And you've been able to pivot and really focus on what is working for the business. We're at that stage now. So, our corporate program is fantastic. You know, we have inbounds from corporates all over the globe. And we work in 40 countries virtually. And so we feel that's a really strong part of the program. What's coming next, though, is I need that teenager, and I need that young woman who's in college, because if we can get her to start to think and strategize and negotiate like a winning poker player today, you know, when she's 20 years old, not 40 years old, she is going to enter the workforce on a more level playing field, at our origin, at our most important mission at Northstar, that's what we're trying to do is get the skills and strategies into the hands of young women as early as we can, because we really do think it's going to have a generational impact on leadership and success. And then I think, what's next, I'm hoping to get to the beach in a couple of weeks. You know, it's been a long year. So, I'm not heading back to Canada, as much as I like to ski and as much as I love Calgary. I'm heading to the beach, here in a few weeks.  Tim 37:53That's great. If people want to get in touch with you, where can they reach out?  Erin 37:56Yeah, so pokerpower.com is our website, you can access our app there. And you can also get it from any of the app stores. It's called Poker Power Play. And that's how you can start your poker journey with us, you can also register for virtual lessons that we offer every week, you can do that on the website. And if you just want to reach out to me personally, please do so on LinkedIn, I'd be happy to DM with you and learn more about, you know, any of the interests that you may have.  Tim 38:20We'll put all of those links down in the show notes. Last question here. If you were to have a wish, for one of the leaders listening today, what would it be? Erin 38:31I would say to say yes, more than no. And the reason I say that is for about 25 years that has really been my life motto is that I say yes to everything. And that gets me in trouble, absolutely. I get myself into situations that I don't know how to solve, necessarily. But I figured them out, you know, with a lot of effort. And you know, a lot of us sort of self-awareness, I figure things out. I think leaders have to fail too, they have to say those yes's, and then they have to have mistakes that are made and lessons that are learned you can't ever stop, you know, those experimentations and taking the risk. And I love being around people who say yes, instead of no, in all parts of my life, I find that very energizing. Tim 39:11You can't lead from the room that you've closed the door on yourself. Right? But you can certainly lead when you've said yes and you're on the other side of the door and then we'll take it as it comes. Right? But anyway, Erin, this has been absolutely fascinating. I am just tickled that you and I had a chance to talk again, and I can't wait for the next opportunity. So, thank you so much. Erin 39:32All right. Great to see you, stay warm up there. Tim 39:35Will do. Okay, see you soon. Tim 39:38Thank you so much for listening to Sweet on Leadership. If you found today's podcast valuable, consider visiting our website and signing up for the companion newsletter. You can find the link in the show notes. If like us you think it's important to bring new ideas and skills into the practice of leadership. Please give us a positive rate rating and review on Apple Podcasts. This helps us spread the word to other committed leaders. And you can spread the word too, by sharing this with your friends, teams, and colleagues. Thanks again for listening and be sure to tune in in two weeks' time for another episode of Sweet on Leadership. In the meantime, I'm your host, Tim Sweet, encouraging you to keep on leading.

In a world where AI is advancing rapidly, it's easy to feel like our jobs and skills are at risk of becoming obsolete. But according to Duncan Wardle, former head of creativity and innovation at Disney, there are four human traits that will give us a competitive edge over machines. In this episode, we explore these four traits - curiosity, creativity, imagination, and intuition - and learn how they can help us succeed in a tech-driven world. Duncan shares insights on why these traits are so valuable and how they will become increasingly important in the years to come. As he points out, these skills are ones we were all born with and will be the most employable in the next decade precisely because they are the hardest to program into AI. Join us as we explore what it means to be human in the age of AI, and discover how these four human traits can help you unlock your full potential and thrive in the years ahead. Watch the documentary Connect with Sabba

Former VP of Innovation & Creativity at The Walt Disney Company Duncan Wardle shares how everyone can be creative, how Disney works to innovate and the time Roger Rabbit met Princess Diana. Learn more about bringing Duncan in to speak: https://premierespeakers.com/duncan_wardle

Duncan Wardle, former head of innovation and creativity at Walt Disney Company, will serve as the closing speaker at the ASCE 2022 Convention, Oct. 26 in Anaheim, California. In episode 130 of ASCE Plot Points, Wardle talks about innovation and how to do it.

How does a business manage to stay relevant in a world of rapid change? In this episode we are live from Oslo Business Forum to talk about innovation and creativity with guests Duncan Wardle, former Vice President and Head of Innovation and Creativity in Walt Disney, and Bent Ove Jørgensen, Head of Innovation and Ventures, Part of Strategy, Innovation & Design at Deloitte. Hosted on Acast. See acast.com/privacy for more information.

As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences.He now brings his extensive Disney expertise to audiences around the world using a unique approach to Design Thinking, helping people capture unlikely connections, leading to fresh thinking and disruptive ideas.Delivering a series of keynotes, workshops and ideation forums, his unique Innovation toolkit helps companies embed a culture of innovation into everyone's DNA.Duncan is a multiple TED speaker and contributor to Fast Company, Forbes & the Harvard Business Review. He teaches innovation Master Classes at Yale, Harvard, and Edinburgh University. Pre-order my new book 'The Path of an Eagle: How To Overcome & Lead After Being Knocked Down'.AMAZON USAMAZON AUSSupport this show http://supporter.acast.com/thestorybox. See acast.com/privacy for privacy and opt-out information.

As Head of Innovation and Creativity at Disney, Duncan Wardle and his team helped Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences. He is a renowned expert in developing innovative, magical brands, engaging stories, and creative experiences that drive results. Duncan is a multiple TED speaker and contributor to Fast Company, Forbes, Entrepreneur Magazine, & the Harvard Business Review. He teaches innovation Master Classes at Yale, Harvard, and Edinburgh University and has won impressive AWARDS such as an Honorary Doctorate in Business Administration, Edinburgh Napier University. The White House American Citizen Award and the Duke of Edinburgh Award. Duncan's Theory of Creativity™ unique design thinking creative process and tools have created innovative business results for Disney, Pixar, Marvel and Lucasfilms as well as other Fortune 100 companies such as Pepsi, NBA, NBCUniversal, Coca-Cola, IBM, Princess Cruises, Apple and more. For more on Duncan or to book him to speak: https://www.calentertainment.com/portfoliotype/duncan-wardle/Love the show? Subscribe, rate, review, and share! https://www.calentertainment.com/virtually-speaking/

Duncan Wardle, vicepresidente de la innovación y la creatividad de Walt Disney Company por muchos años, decía que "la inteligencia artificial es maravillosa pero no importa cuán sofisticada sea, jamás podrá imitar la creatividad humana".Hoy día la tecnología es la herramienta fundamental para crear, diseñar y canalizar las nuevas ideas por tanto se entiende que la creatividad debe hacer uso de esta herramienta para lograr las metas propuestas.¿Cómo pueden ir de la mano la creatividad y la tecnología? ¿Qué relación encontramos entre creatividad y la tecnología? En este episodio de Creatividad en Ñ todas estas preguntas serán aclaradas en la voz de nuestra invitada, Ashby Solano. Nuestra ponente es diseñadora industrial graduada en la Universidad de Los Andes con más de 10 años de experiencia en diseño de producto. Se define como alquimista del diseño, tecnóloga y creativa.Ingresa a https://Bunniecakes.com y obtén un 30% de descuento en tu factura usando el código CREATIVA30Contacto:ideas@creatividadeneñe.comAmaranta Martínez https://www.instagram.com/thesuperama/ Jucel Meneses https://www.instagram.com/jucelmeneses/ CULTURIZANDO https://culturizando.com/podcast/

Hvordan sikrer man en innovativ kultur i en stor organisation? Det undersøger vi i dette interview med Disneys tidligere VP for Innovation & Creativity, Duncan Wardle, som her genudgives i en udvidet udgave, du kan lytte til i din juleferie. For er der noget, som Duncan og Disney kan, så er det at fostre gode ideer. Medvirkende:• Duncan Wardle, tidl. VP for Innovation & Creativity i Disney• Anne Kathrine Wennergren Holm, Head of Innovation & Tech Solutions i Deloitte Danmark

Gabe interviews convention keynote speakers Duncan Wardle and Ben Nemtin. These two dynamic individuals will address the power of “thinking different” and resilience in the face of uncertainty. There's so much to learn and be inspired by!

How does a CSP with a huge investment in their networks get the most out of infrastructure? By taking a page from the playbook of the Masters of Monetization. 30-year veteran Disney executive Duncan Wardle shares his insight into how The House of Mouse achieves such a high ROI and what a mouse can teach the telecom industry about being a lion in its space.   

Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “innovation” was one of the most used words in financial reports of U.S. public companies. In sum, we have been hearing the term “innovation” everywhere and have been made to believe in its importance for almost two decades. Yet, while we all have a sense that innovation is not the privilege of the Silicon Valley, MIT, or Japanese research labs, and that it does not necessarily relate only to product features, the actual meaning of the notion remains somehow nebulous and difficult to pin down.So who else than the innovation culture guru Duncan Wardle, based in the U.S., to talk about this essential topic today? Having worked at Disney for 25 years, most recently as Head of Innovation and Creativity, Duncan now serves as an independent innovation consultant, and founder of the company ID8 & Innov8, helping companies embed a culture of innovation and creativity. His unique process called “Design Thinking” helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas. Leaning on his experience at Disney, Duncan's unique approach not only places the end user at the core of the creative process but also looks in new places to uncover insights for innovation and truly disruptive ideas. Unsurprisingly, Duncan is a multiple Ted X speaker and contributor to Fast Company magazine. He teaches Innovation and Design Thinking Masterclasses at various universities including Yale University, in the U.S. This episode of Brand&New is sponsored by Brainbase.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsThis episode of Brand&New is sponsored by Brainbase.FOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Duncan Wardle (link to https://duncanwardle.com/meet-duncan-wardle/)Also of interest:TEDxAUK:  The Theory of Creativity with Duncan Wardle (link to https://www.youtube.com/watch?v=_8MwiGYzlyg)TEDxBocaRaton:  Creating Relationship Magic! with Duncan Wardle (link to https://www.youtube.com/watch?v=-ungpMy1KzM)Fast Company: Four Ways to Set Your Next Brainstorm Up for Success (link to https://duncanwardle.com/four-ways-to-set-your-next-brainstorm-up-for-success/)INTA Brand&New episode with Shelly Lazarus: https://www.inta.org/podcast/branding-meets-innovation/Harvard Business Review: The One Good Thing Caused by COVID-19—Innovation (link to https://hbswk.hbs.edu/item/the-one-good-thing-caused-by-covid-19-innovation)Forbes: Seven Steps

พบกับเรื่องราวการสร้างความคิดสร้างสรรค์จากการทำธุรกิจภายใต้แบรนด์ Disney บทความจาก Harvard Business Review เรื่อง "So, You Think You're Not Creative?" โดย Duncan Wardle อดีตรองประธานบริษัทด้าน Innovation and Creativity, The Walt Disney Company ในอีพีนี้ เรามาพบกับกฎ 3 ข้อในการสร้างความคิดสร้างสรรค์ เมื่อคุณฟังจนจบแล้วจะพบว่า ไม่ว่าใครก็ตามบนโลกใบนี้ ก็สามารถที่จะฝึกฝนตนเองให้สร้างความคิดสร้างสรรค์เพิ่มขึ้นได้ เพราะอะไรน่ะเหรอ ก็เพราะเราเกิดมากับมันอยู่แล้วน่ะสิ

พบกับเรื่องราวการสร้างความคิดสร้างสรรค์จากการทำธุรกิจภายใต้แบรนด์ Disney บทความจาก Harvard Business Review เรื่อง "So, You Think You're Not Creative?" โดย Duncan Wardle อดีตรองประธานบริษัทด้าน Innovation and Creativity, The Walt Disney Company ในอีพีนี้ เรามาพบกับกฎ 3 ข้อในการสร้างความคิดสร้างสรรค์ เมื่อคุณฟังจนจบแล้วจะพบว่า ไม่ว่าใครก็ตามบนโลกใบนี้ ก็สามารถที่จะฝึกฝนตนเองให้สร้างความคิดสร้างสรรค์เพิ่มขึ้นได้ เพราะอะไรน่ะเหรอ ก็เพราะเราเกิดมากับมันอยู่แล้วน่ะสิ

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   April is Earth Month and everyone at RIMScast has sustainability on their minds! Sustainability is becoming a prominent topic when it comes to construction and commercial real estate. Risk professionals are integral to the conversation and decisions when it comes to the long-term effects of any construction project.   Joining Justin today to shed some light on this topic is Kyle Van Hoeven! Kyle is the Director of Enterprise Risk Management at the Lane Construction Corporation and has 20 years of experience in construction and real estate risk management. She is also the vice-chair of the RIMS External Affairs committee.   Together, Justin and Kyle take a closer look at sustainability as a new frontier in real estate investment, the initiatives gaining greater traction across the investment market, and what you should be paying attention to as a risk professional when it comes to sustainability!   Justin and Kyle cover a lot of (sustainable) ground — so be sure not to miss out on this great conversation!   Key Takeaways: [:01] About RIMS’s Global Membership. [:25] About today’s episode! [:34] About this year’s Spencer & Sedgwick 5K Fun Run! [1:05] About RIMS LIVE 2021 virtual event on April 19–29, 2021. [1:35] About today’s conversation with Kyle Van Hoeven! [2:11] Justin welcomes Kyle to the podcast! [4:19] How long has Kyle been a risk professional? [4:59] About Kyle’s role and responsibilities at Enterprise Risk Management. [5:09] How long has Kyle been a risk professional in the construction sector? [5:49] Kyle shares what she believes to be the state of risk management when it comes to construction, real estate, and sustainability. [7:42] Does Kyle look at Flint, Michigan as a worst-case scenario when it comes to accessible water? [9:29] Resilience and sustainability are no longer buzzwords; they’re actionable. Are these calls-to-action starting from risk professionals like Kyle or are they coming from others in leadership in the decision-making process? [11:12] How did COVID-19 change the way that construction is approached? [12:48] About some fantastic upcoming RIMS webinars! [14:06] Statistics from Facility Executive magazine say that the buildings sector currently contributes to nearly 40% of carbon emissions globally and nearly 70% of emissions in urban areas. Does Kyle keep these KPIs in mind as she approaches a project? [15:12] RIMS Live 2021 keynote speaker Duncan Wardle believes that purpose will be the defining factor for a successful business. Sustainability and environmental awareness often correlate with this as it can influence a person’s decision to become a tenant (or even an employee) of a certain location. Does Kyle see things through this same lens? [16:27] Kyle shares how sustainability is addressed in their ERM framework at Lane Construction Corporation. [18:20] Kyle shares her hopes for the profession in general when she considers infrastructure projects, commercial real estate, and sustainability. [19:57] Kyle’s experience in joining Lane just a month or two before the pandemic hit. [22:27] The heart of ERM. [22:52] Justin thanks Kyle Van Hoeven for joining RIMScast and shares some of the links to check out in this episode’s show notes!   Mentioned in this Episode: ERM Q&A with Kyle Van Hoeven: “New Avenues for a Veteran Insurance Company” (2018) RIMS-CRMP-FED Virtual Prep Course — May 24-26th, 2021 RIMS Webinars and Services: Register now for RIMS LIVE 2021, April 19–29, 2021! April 6, 2021 | RIMS Presents: “How to Defeat Work-From-Home Burnout and Zoom Fatigue Using Neuroscience for Risk Management Professionals” April 13, 2021 | “Thinking Differently About Risk: NextGen Risk Finance | Sponsored by Aon” April 15, 2021 | “Understanding Your Fire Protections” | Sponsored by TÜV SÜD Global Risk Consultants Upcoming RIMS Webinars On-Demand Webinars RIMS Advisory Services — Ask a Peer RIMS Virtual Workshops Spencer & Sedgwick 5K Fun Run, April 20, 2021 — Register Today! Related RIMScast Episodes: “SRM as a Design Tool for Smart Buildings with Val Loh” “City-Wide Risk Success with Betty Clarke, ORIMS Donald M. Stuart Award Winner (2020)” “SRM And Modular Healthcare Installation of the Future with Project Héroe Creators” Download any episode of RIMScast. RIMS Publications, Content, and Links: Risk Management Magazine “Innovation vs. Negligence,” by Steven Minksy | RM Magazine Risk Management Monitor RIMS Coronavirus Information Center RIMS Risk Leaders Series RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Stories RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community!   Want to Learn More? Keep up with the podcast on RIMS.org and listen on iTunes. Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook and Twitter, and LinkedIn.   Follow up with Our Guest: Kyle Van Hoeven’s LinkedIn

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   This week Justin Smulison is joined once again by return guest Duncan Wardle to conclude their two-part conversation on taking risks, innovating, and RIMS Live 2021!   As Head of Innovation and Creativity at Disney, Duncan led the team that helped Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe. As the founder of iD8 & innov8, he now brings his extensive Disney experience as an Innovation Speaker helping companies embed a culture of innovation into everyone’s DNA.   If you have not tuned in to Part 1, be sure to give that a listen first! In this episode, Duncan and Justin continue their discussion about taking risks, innovating, and going virtual this year for RIMS Live 2021. Justin is also joined by Stuart Ruff-Lyon, RIMS VP of Events and Exhibitions, to talk about how RIMS 2021 will stand out among previous RIMS Live events, the benefits of going virtual, and what RIMS members can look forward to!   Key Takeaways: [:01] About RIMS’s Global Membership. [:26] About today’s episode with return guest, Duncan Wardle! [:37] About upcoming virtual RIMS offerings. [1:22] About RIMS LIVE 2021 virtual event on April 19–29, 2021! [1:37] Justin welcomes RIMS VP of Events and Exhibitions, Stuart Ruff-Lyon, on to the show for a quick interview before today’s conversation with Duncan Wardle. [1:55] Stuart shares how RIMS 2021 will stand out among previous RIMS Live events. [2:42] The benefits of the RIMS Live 2021 going virtual this year. [3:39] About some of the special new tracks that are unique to RIMS Live 2021. [4:29] How many sessions will be offered at RIMS Live approximately? [5:15] How attending the conference counts towards getting recertified for the RIMS-CRMP. [6:06] Stuart shares what RIMS members and attendees can expect from keynote speakers, Duncan Wardle and Jade Simmons. [7:15] Stuart shares some parting thoughts on RIMS Live 2021 and highlights some important dates and events to take note of between now and April 19th, 2021. [8:48] Justin welcomes Duncan Wardle back to RIMScast for Part 2 of their conversation! [9:28] On Feb. 9th, Duncan tweeted: “What would you do if there were no risks?” He shares what he posted as an answer to this tweet. Was this answer a rallying cry for what he is going to say during his keynote at RIMS Live 2021? [10:16] How the fear of taking risks can be alleviated. [11:11] What is the difference between a culture of risk and a culture of innovation? [14:43] Is there a fine line between good risk management and planned obsolescence? [16:03] As someone who is used to delivering speeches in front of large, in-person audiences, how has Duncan adapted and innovated his presentations for a virtual crowd? [19:32] Justin thanks Duncan Wardle for joining RIMScast and shares some of the links to check out in this episode’s show notes!   Mentioned in this Episode: RIMS Webinars and Services: Register now for RIMS LIVE 2021, April 19–29, 2021! March 17, 2021 | “The PAID Act: What Medicare Claims Payers Should Know in 2021” | A Free, RIMS Members-Only Webinar March 18, 2021 | “The Life Cycle of a Special Purpose Acquisition Company (SPAC)” | Sponsored by Gallagher March 23, 2021 | RIMS Presents: “Women’s Advancement in the Risk Profession” April 6, 2021 | RIMS Presents: “How to Defeat Work-From-Home Burnout and Zoom Fatigue Using Neuroscience for Risk Management Professionals” Upcoming RIMS Webinars On-Demand Webinars RIMS Advisory Services — Ask a Peer RIMS Virtual Workshops Related RIMScast Episodes: Part 1 of this Interview: “Duncan Wardle, RIMS Live 2021 Keynote Takes Innovation to Infinity and Beyond” “Career Notes: RIMS Live 2021 Speaker Jade Simmons Talks Risk and Music” “Disruption and the Digital Age with Ward Ching” “Risk in the Context of Music with Kai Kight” “Women’s Advancement in the Risk Profession” “Mindset Digital CEO Debra Jasper on Technology, Disruption, Social Media, and Communication” “Monica Merrifield on Innovation and Strategic Risk Management” Download any episode of RIMScast. RIMS Publications, Content, and Links: Risk Management Magazine “Innovation vs. Negligence,” by Steven Minksy | RM Magazine Risk Management Monitor RIMS Coronavirus Information Center RIMS Risk Leaders Series RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Stories RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community!   Want to Learn More? Keep up with the podcast on RIMS.org and listen on iTunes. Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook and Twitter, and LinkedIn.   Follow up with Our Guest: Stuart Ruff-Lyon’s OPIS Profile Duncan Wardle’s LinkedIn Duncan Wardle’s Website (iD8 & innov8)

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   The entire RIMS staff is working harder than ever to make RIMS Live 2021 unforgettable! In celebration of leading up to this exciting event, Justin Smulison is joined by the opening keynote speaker of the event — Duncan Wardle!   As Head of Innovation and Creativity at Disney, Duncan led the team that helped Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe. As the founder of iD8 & innov8, he now brings his extensive Disney experience as an Innovation Speaker helping companies embed a culture of innovation into everyone’s DNA.   In this first part of a two-part interview, Justin and Duncan discuss his risk philosophies, key insights from his career, and the silver lining of COVID-19. Duncan also gives a preview of his April 19th RIMS Live 2021 keynote!   Don’t miss out on this fast-paced, exciting conversation!   Key Takeaways: [:01] About RIMS’s Global Membership. [:26] About today’s episode. [:45] About the upcoming RIMS LIVE 2021 virtual event on April 19–29, 2021! [1:00] More about today’s episode with Duncan Wardle. [1:36] Justin welcomes Duncan Wardle to RIMScast! [1:42] The RIMScast audience and the RIMS Live 2021 audience is composed of international risk professionals, students, as well as business leaders and executives. What does Duncan believe are the top challenges these groups will face in the short- and long-term? [3:07] Why purpose is so important. [5:43] What does “pivoting” actually mean? [5:59] Duncan’s insights about changes due to COVID-19 and the single silver lining that it has brought. [7:56] Why pivoting will not be enough for most brands today. [8:47] Upcoming RIMS educational offerings! [9:41] Duncan shares how he would characterize his experience working with risk professionals throughout the course of his career. He also shares some insights on what he will be speaking about for his RIMS Live 2021 keynote, what innovation really looks like, and examples of innovation from his own career. [17:50] Justin thanks Duncan Wardle for joining RIMScast and shares some of the links to check out in this episode’s show notes!   Mentioned in this Episode: RIMS Webinars and Services: Register now for RIMS LIVE 2021, April 19–29, 2021! March 11, 2021 | Sponsored by Riskonnect: “Using RMIS as a Springboard to Integrated Risk Management” March 17, 2021 | “The PAID Act: What Medicare Claims Payers Should Know in 2021” | A Free, RIMS Members-Only Webinar March 18, 2021 | “The Life Cycle of a Special Purpose Acquisition Company (SPAC)” | Sponsored by Gallagher April 6, 2021 | RIMS Presents: “How to Defeat Work-From-Home Burnout and Zoom Fatigue Using Neuroscience for Risk Management Professionals” Upcoming RIMS Webinars On-Demand Webinars RIMS Advisory Services — Ask a Peer RIMS Virtual Workshops Related RIMScast Episodes: “Career Notes: RIMS Live 2021 Speaker Jade Simmons Talks Risk and Music” “Disruption and the Digital Age with Ward Ching” “Risk in the Context of Music with Kai Kight” “Women’s Advancement in the Risk Profession” “Mindset Digital CEO Debra Jasper on Technology, Disruption, Social Media, and Communication” “Monica Merrifield on Innovation and Strategic Risk Management” Download any episode of RIMScast. RIMS Publications, Content, and Links: Risk Management Magazine “Innovation vs. Negligence,” by Steven Minksy | RM Magazine Risk Management Monitor RIMS Coronavirus Information Center RIMS Risk Leaders Series RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Stories RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community!   Want to Learn More? Keep up with the podcast on RIMS.org and listen on iTunes. Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook and Twitter, and LinkedIn.   Follow up with Our Guest: Duncan Wardle’s LinkedIn Duncan Wardle’s Website (iD8 & innov8)

In conversation with Duncan Wardle, former head of innovation at the Walt Disney Company.

Duncan Wardle was jarenlang hoofd Creativiteit en Innovatie bij Walt Disney en was daar verantwoordelijk voor talloze nieuwe concepten. Nu helpt hij wereldwijd bedrijven om innovatief te denken. Geen overbodige luxe in coronatijd.

Duncan Wardle was jarenlang hoofd Creativiteit en Innovatie bij Walt Disney en was daar verantwoordelijk voor talloze nieuwe concepten. Nu helpt hij wereldwijd bedrijven om innovatief te denken. Geen overbodige luxe in coronatijd.

What is one future-ready skill that we ALL need to acquire? CREATIVITY Yet, research has shown that creativity DECLINES as we age and become more educated. And the most watched TED talk is by Sir Ken Robinson, Do schools kill creativity? So, how can we reverse the trend? How can we keep our innovative & creative genes vibrant as we grow older + get accustomed to the boxes that confine & construct our "realities" & "identities"? I HAVE THE PERFECT GUEST TO ANSWER THESE QUESTIONS FOR YOU Duncan Wardle, the former head of Innovation + Creativity at The Walt Disney Company Duncan is a 3x #TEDx speaker & a highly thought-after keynote speaker ---- Duncan joined me for a live interview, and we discussed: ➡️ How to cultivate innovative & creative thinkers to become future-ready? --- QUESTIONS DISCUSSED ➡️ Why does creativity decline as we age? How to reverse it? ➡️ What is the "river of thinking" & how has it become a barrier to innovation? ➡️ What are the essential FOUR skills to become future-ready? AND MORE ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Friday, at 9am PST | noon EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to delivery valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

Some Incredible Words of Wisdom For You In 2021   Favorite moments from 2020! Welcome to Part 2 of the Best of 2020! We’re saying “see ya!” to 2020 and looking back on some of Amy Jo’s favorite interviews from this year.   In this episode, Amy Jo revisits conversations with New York Times bestselling author, Glennon Doyle, Former Disney Head of Innovation and Creative Executive, Duncan Wardle, and Grammy award-winning singer-songwriter, Jason Mraz.   These interviews are full of wisdom to guide you into 2021. They will help you have the courage to live truthfully, manifest your creativity and have the audacity to dream (and do) big. This is your year to go from idea to action.   Happy holidays and we’ll see you in the New Year!     If you’d like to dive into the Why Not Now? archives to listen to the full episodes you can find them here:   Episode 208: Glennon Doyle - Breaking Free From Your Cage   Episode 189: Innovation Masterclass by Fmr. Disney Innovation & Creative Exec. Duncan Wardle   Episode 221: Jason Mraz on the Art of Storytelling   To learn more about monday dot com, and for a free trial, go to http://hey.monday.com/amyjomartin   To learn more about the Renegade Accelerator, go to http://renegadeaccelerator.com/   Get Amy Jo’s newsletter: amyjomartin.activehosted.com/f/21 Join the Why Not Now? Private Facebook Group: www.facebook.com/groups/whynotnowpodcast/   Follow Amy Jo… FB: www.facebook.com/amyjomartin Twitter: www.twitter.com/amyjomartin Why Not Now? Insta: www.instagram.com/whynotnow   Buy Amy Jo’s Book: https://amyjomartin.shop/collections/frontpage/products/renegades

Marketing and Education - LIVE Episode 04.09.20 Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Dr. Ai Addyson-Zhang (https://www.linkedin.com/in/aiaddysonzhang/) Topic: Marketing and Education Discussion Points How Marketing Qualifications can help with foundational knowledge What you need to be doing to be a good all-round Marketer How far can a Professional Marketing Qualification get you? What is wrong with our school system What isn’t being taught in Marketing education Why practical application is important to education The 70-20-10 rule of learning What good is CV in today's modern business world Link to the live video:https://www.linkedin.com/video/live/urn:li:ugcPost:6715289765270315009/  Enjoy the Episode - Happy Marketing!  Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion) Peter Sumpton  0:03  Hello and welcome. My name is Peter Sumpton, the Lego master of marketing. And you're listening to the marketing study lab podcast live. Well, this bit isn't live, but the rest of it is. You'll hear a bit about that later. I mean, now, let's crack on. These episodes are taken from my live show marketing, where we look at the relationship between marketing and a specific topic subject or specialism, sometimes there'll be guests Other times, it'll just be me. So let's get cracking. Okay, here we are. First first guest no introduction needed so much. So I haven't even prepared an introduction. Because Because I know the doctor, I will have my own introduction cuz she appears everywhere, all the time constantly, probably falls asleep, saying her introduction whenever she's live. whenever she's on social, so, Doctor, I don't think I've ever called you that before. But,   Dr. Ai Addyson-Zhang  1:06  you know, I needed to show some respect.   Peter Sumpton  1:08  Yeah, absolutely. Yeah, sorry. Sorry. Doctor, I firstly introduce yourself and then I'll explain what the heck we're gonna be talking about for the next half an hour, 40 minutes, something like that,   Dr. Ai Addyson-Zhang  1:19  I'm really excited.   I'm a fan of Peter. I love everything you do, and really honour to be your very first guest on aalnc live and congratulations, you know, gaining access to LinkedIn live. So for me, I'm a professor dropout. And I taught in the classroom for 10 plus years, and really believe that current education model is broken and decided to leave the broken system to build a better system. So I left teaching, and I then started to build my own school, which is classroom without wars.   It has been   incredible. journey and I wish I started their journey earlier. But everything happens for a reason. So I'm really thankful for where I am today. I'm still a teacher, but on a much different stage.   Peter Sumpton  2:12  I love the fact you call yourself a professor dropout. It's almost like you know, you went to that university you went to that college and you got halfway through your education. And you just stopped now this isn't to me. I just love that   Dr. Ai Addyson-Zhang  2:24  kolonie Yeah, it's definitely not for me I actually the last several years while I was a teacher, I cried. There's so much every single semester and just seeing how broken the educational system is. And I wanted to help my students more but I couldn't I felt very helpless and that killed me and I I don't enjoy that feeling at home but now I love it a lot more so yes, dropout   iPod.   Peter Sumpton  2:55  So anybody that doesn't know or hasn't seen check out classroom without walls. Absolutely. mazing programme doing wonderful, wonderful things. I'll drop some links in comments after this live because I'm not as proficient in you are as you are with your lives. And so I'm kind of new to all this kind of stuff. And one thing I've learned is how you put a ticker on on stream, which sounds really stupid, but bit of admin going on in the background. So what I'm going to do is press this funky button, and there you go. So what we're going to talk about today is marketing and education. And what I mean by that is you just said your professor dropout, the system's broken in terms of education, myself, I'm fully educated right through the system, school, six, former college, university, all that kind of stuff and then postgrads through professional qualifications. So So for me, it's our many, many years of going through that system. And seeing all these things, but because of the way we're brought up, not actually seeing what could be broken and what you could be doing differently. So that was a bit of a long ramble. But what I want to get across is that I personally think there's a mixture of this lifelong learning and education to an extent dependent on your profession. But what I'd like to go through first is your take on education at this moment in time your take on the state of education at the moment.   Dr. Ai Addyson-Zhang  4:33  Yeah, and I see our friend Lance, oh, my God, what time is your freelance 3pm and so   Peter Sumpton  4:41  always joins you it doesn't matter what time I think Lance is a robot, Lance. Just reply, so we know you know, a robot that would be really handy.   He doesn't sleep. So I think   Dr. Ai Addyson-Zhang  4:53  the current education model is so broken   especially for those people who are interested in Becoming a marketer starting a business become your creative, or social entrepreneur. And I don't think the traditional education is the best way to develop those important of soft and hardest skills. And you know, one example I always say so for example, and in the US, we call this GPA, which is great point average. So pretty much academic performance. Most of students and parents and teachers, they are really obsessed with their grades, right? And am I getting a 4.0? Like how many A's I'm going to earn a point that's actually a while important reason I left my teaching position. I got so tired of that. But do you actually know research has shown GPA or academic performance is actually inversely related to innovation orientation. So in other words, you know if we want to you and I were entrepreneurs, we know how important it is to eat No wait, how important it is to be creative, like marketing, you need some sort of creativity. And GPA is now too good to benchmark. But can you imagine a student going through the traditional educational system, the only thing they feel like they need to pay attention to is you know, I need to get that a for my marketing class, then you are really killing their innovation to be a good marketer. So here's just one example to show the kind of how broken the education model is. And speaking from my from my personal experience, you know, I used to teach social media marketing, I used to teach public relations and communication classes, but I never practice anything that I used to teach. Until I became a practitioner. I started to finally understand, oh my god, this is actually social media marketing. This is actually how you build a business. This is how you promote yourself. I didn't understand anything. Like I mentioned earlier from my, you know, master degree from my PhD degree. I learned so many theories, but it's not what I needed to know successfully run my business. I think that is a big, big missing link in today's education, you know, for marketing and business.   Peter Sumpton  7:22  Yeah, I agree with you going through that system, myself entirely. I know nearly every single step of the way I would have benefited 100% from having that experience from having that hands on experience on a whole host of different things to know and understand how you apply theory or how it works in the real world. I think you need both Meet Me personally, I feel you do need both particularly in marketing. So let me just explain that and get get your thoughts on it. What I mean by that is that to be in I talk about an all round marketer. So to become an all round marketer, you need a whole host of things that people don't necessarily see as marketing. So if you take the traditional models like the four P's product, price, place promotion, a bit bit tacky, there are no but if you take those four P's, then you take promotion away from a marketer, they should still be able to do their jobs that leaves them with place, it leaves them with product, and it leaves them with price. But a lot of those things have been taken away from marketing. And I don't think many people could do a marketing role a marketing manager role or above without having that educational piece on, on pricing, on on distribution, and on product development, and all that kind of thing. But the calm side of it, I think is where we get hugely confused. So the communication side, I personally think you could spend six months on YouTube, on LinkedIn, and a whole host of different platforms and learning from people and under On these platforms and understand how you communicate with people, but the other parts of marketing, I think are very, very sorely missed. And that's the educational piece that I think is warranted in marketing. So what what's your thoughts on on those kind of elements?   Dr. Ai Addyson-Zhang  9:16  I agree. And also I read an article talking about the four PE, they also added a face p, which is people, right? So when you think about the four p they're all developed from the organisational perspective right? So what is a prize? How am I going to promote is always about me as the organisation right? But when you add the fifth p which is p PL, you are actually shifting your perspective, from only Rukia and me to look at the people that you are actually serving. So I actually write that. Yeah, and I agree, you know, I think both theory and practice are important just like when, like in my earlier interior interview, we're talking about you know, both hard skills and soft skills are really important. And I think even if you are, you are extremely good at pressing a practice and theory they are inter related, right. Yeah. So one informs the other. And in my case is when I, my, my old self was that I had way too many theories, but I never practice any of the theories. So I didn't really understand what the theory means, right? So the theory is mainly at the conceptual level, I didn't know how to apply. So on the other hand, if you are only a practitioner, if you don't have any theoretical grounding, and I think it is very hard for you to grow and scale, you know, you and I were talking about how important it is to develop a pathway of methodology, your own theory, so eventually, it's now me that run the business, right? It is this model. This theory actually does the work so I could remove myself from the business. Anyone who I understand the theory, anyone who understands how to apply this can do their job. So I'm slowly removing myself. But if you don't have that, you know, like peeler or like foundation series, I think it's just very hard to even for you to explain what exactly do you do? And how do you facilitate that transformation? So I think both are important. It's like hard skill and soft skills. You need both to succeed in life.   Peter Sumpton  11:30  Yeah, I can completely agree with you. Like, if I the one thing that I always say about my education is if I could go back and start again, well, I do a whole lot of things differently. But if I had to rerun it, if you like, and I was at university, I would take that gap year I would take that year out in industry, I would take as many opportunities to be in a business, running a business or starting my own business while learning on the job.   Dr. Ai Addyson-Zhang  12:01  point I think even if you feel like uncomfortable, oh my god, I have never run a business before. I don't know how to get started by this way social media and technology, you can discover those people, you can have conversations with them by I'm an advocate of launching a podcast for you, when you launch your podcast, you can interview those people, you can actually ask them about the ins and outs of this particular a potential profession that you are going to, you know, devote four years in college, maybe a few years in graduate school to study. But before that I think you should at least know he says even for you, and why are you even interested in this? And what do people actually do on a daily basis about this particular profession? Very few students actually had a conversation like that before they declare a major right. So by the time they graduate or by the time they're in their senior year, they're like, Oh my god, this is not running for me. But they have already invested in so much time and their parents money, like to lead up to to now play the game anymore. You just have to do it. That is that's how people got stuck in their life. Time their 40s they're not happy, they're stuck.   Peter Sumpton  13:19  So, Seth Seth Godin on his podcast akimbo many, many podcast episodes ago, he did one about sunk costs, and saying that you get to a certain stage and you've put so much money into something that the money you have invested so far, you you cannot see past. Just keep going. Because you've invested that money and if you leave it, it seemed as a waste not seeing the rest of money as a waste because you're going to be unhappy. But seeing it just as a, you have to go because you've already sunk that cost into your education into becoming a lawyer into not making you happy, basic. Huh,   Unknown Speaker  14:00  yeah,   Peter Sumpton  14:01  I feel great. Lance isn't a robot. And it's actually 3:36am on a Saturday for him, but lunch, he must be a robot if you're up at that time. And he also went straight into work after school in 1968, and I think he's been up ever since 1968 by the looks of it. And then, Christina, thank you for joining us. She agrees a balance is good. But she also says that there was a comment, she agreed and something in terms of a balance between business and marketing, in terms of degree and how you're learning it is hugely important, which again, thanks for joining us.   Dr. Ai Addyson-Zhang  14:45  I'm going to show I I'm just reading Christina's comment and she said that, you know, like having as much as I think she said that once she has that degree, she was Howard in it. I think that is definitely the case. I don't know how old you are like whilst looking for jobs. You know, I think people are looking for that piece of paper, looking for that the grey, but I think that is changing. Like weeks ago, I posted on my own social media that Google, they announced they are launching their own career certifications to replace the traditional college four year college degree. And think about why Google jumps into this. I think they are there are going to be a lot more. But you see that in social media marketing, right, a HubSpot Academy. They have so many social media certifications, powered by practitioners. So if I were student learning social media marketing, I would be investing in HubSpot Academy. Yeah, and going to a traditional college degree. I learned from a professor who has never run any social media marketing campaign before so I learned a bunch of theories as to Don't know what to do. So the reason for Google and so many other companies to be involved in higher education is because one of the reasons is how expensive it is to onboard a college grad, like my husband works in the nine to five job. He's constantly complaining about the students, you know, they don't know anything, they don't have the skills. So they still have to spend so much time and so much money to train those students. Right. So why do I have to do this, you know, to train the students to unlock or what they were taught. Why don't I directly get involved in their education? Yeah, four years ago, there's education futurist from Harvard University. He predicted in 2018, that 50% five zero 50% of American colleges and universities will go bankrupt in the next 10 years and I've seen called rate has definitely accelerated that and my friends are losing their jobs, smaller colleges, they are just being bought by bigger ones. So I think you know, the value that we put on that piece of paper to answer Christina's comment, I think is becoming less and less valuable and more companies are going to realise that and I can't wait for that day to home.   Peter Sumpton  17:24  Yeah, completely. It's interesting how things are shifting and I think this this year 2020 has shifted things a lot and accelerated things a lot like online learning. And I was listening to a podcast that before we dived on this live and it was Mark Ritson talking about his mini MBA which is which is purely online and it lasts 12 weeks or something. And I think their their net promoter score NPS is like in the 80s or 90s or something, it's unreal, but it's because Causing value. And what he was saying on the podcast is that there's there's a lot of rubbish online that gives you bad information or bad learning or bad education. And it's the same in universities. There's a lot of bad education and bad learning. And it's, I suppose it's making sure that whatever you choose, and like you said previously, if you've got a professor that's teaching you how to do something, and they're not doing it. Well, I wouldn't want to go to a dentist or even a hairdresser. And I've had my head on. Had to get that in, was waiting for the comments, but no one said anything. So I have to say it myself. No, but I wouldn't even go to a hairdresser that hadn't been qualified to cut hair in in some way. I learned something along the way. And it was weird because I had this conversation with my hairdresser and he said, Yeah, but Pete, you could you could study for for 12 months. The Art of hairdresser dressing. If you've never caught somebody's hair practically, you're not going to know what you're going to do. You're not going to do know what to do when things go wrong. And I suppose that really hit home to me that that is a really good point because anyone can run anything, as long as it's going well, but when it goes wrong, things change. What do you do?   Dr. Ai Addyson-Zhang  19:20  Amen. And Peter right,   you have been hosting my show,   how can you host my show? I don't even know for like so long. But even today, when you are actually hosting the show, there are still few points Oh, I didn't know about that. Right. Even though you are kind of   doing this for   so long there   still. So that is a great example to show that you know, practices doing this is the best way to learn. So one of my favourite education theory or leadership development is called 70 2010. Some of you who watch my show, you're probably familiar with that. So what that means is that for any transformation to happen, your learner only Hundred percent of that transformation comes from formal learning, reading a book   and taking a class.   And, you know, like, whatever, watch your video, so that is only 10% 20% is social learning, actually having peer to peer discussions, talking with my mentors, talking with   Unknown Speaker  20:21  the coaches,   Dr. Ai Addyson-Zhang  20:22  that is 20%. So 70% is actually experiential learning, learning through application, right. So traditional education just like the example you've mentioned already, you know, learning how to hear or learning how to swing, learn how to cook, you cannot become a good swimmer by only doing that 10%, right. You need the 20% you need especially the 70%. But when it comes to marketing, business, and psychology and many other disciplines in academia, people just somehow forget the 70% Since these things are 10% and 20%, it will do their job. No, that's why so many people graduate from college, they couldn't find jobs. They don't have the relevant skill. Right. Another study last year Adobe did a very big study. And I say, well, you have like me on their show. That's dangerous. I just keep talking sorry. So last year, and plus you're my friend, you see how rude am everyone I just interrupt him. So last year, Adobe did a big study and they analysed 2 million job postings, and 2 million resumes and they also conducted interviews across almost 20 different industries. And they discovered five important soft skills that almost every single company is looking for, for our students are not developing those important soft skills. So both on the hardest skill and and on the soft skill and they are now learning What matters, then why do that?   Peter Sumpton  22:03  Absolutely. So, couple more comments. Good to see, Christina agrees with you. Work Experience is crucial. And it's really interesting that she comes in and says that simply and you've said it, and I've said it as well, because in nearly every single job interview I've ever been to, or I've been been part of an art, like looking back I cringe like you know, following a formal process looking at CV judging someone on words on a piece of paper or lots of craziness, but every time I went for a step above my, my grade or my position or whatever, one of the things you didn't get the job. One of the things they say is you lacked the experience. It wasn't about qualifications or anything it was your lower which which is which is quite funny. And Ashley Hello, Ashley. Thanks for joining us. Yeah, I think qualifications do help get interview rightly so dependent on what profession you're in, and I'm specifically talking about marketing. And he's got plenty of experience as a marketing manager, eight years but no formal qualifications. He says it might limit his opportunities in the future. So before you come in on that, doctor I, but my take on that is that well, if people are gonna judge you on the fact that you haven't got qualifications, and it's just from your experience, well maybe that isn't who you want to be working for. And if you feel that is going to limit you get qualifications and things you want to be employed for. So like doctor I was saying, Look at what Google are off offering look at HubSpot look at what Google offer just just in general, look at the digital platforms or look at the companies that do internships or that do apprenticeship in marketing management and things like that. If you think that's going to hold you back that that would be my my advice. What do you think?   Dr. Ai Addyson-Zhang  24:00  So great, so great. I know I definitely don't think that's a good company to work for in the long term. Because you know for any marketing company and I hired people who look   amazing on paper, they have all their credentials   They   look amazing you know Harvard or Stanford, but in real life they have no idea how to practice so why do I hire those people? So if you have you know, eight plus years experience to actually I call you know, now I call I learned this somewhere and the show me economy if you can show me how good you are as opposed to my my master degree, this certification, that certification that is part of the Tell me economy, why you are telling me how good you are through all the credentials, but I think we are shifting to the show me economy so that you can actually show me I mean, Ilan musk   tweeted earlier this year,   I don't even care if you graduate from high school. Um, of course, he's like an extreme example. I think slowly people are going to understand That after we hired enough people who have the credentials, but they have no real life experience to back it up, I think people will think twice about this. Most of my friends, I'm not sure about big companies, I think they may still look at that piece of paper, by many of my friends who are small business owners, entrepreneurs, they definitely don't hear they couldn't care less about those certifications. And as Peter mentioned earlier, there are lots of alternative ways for you to earn certifications without going through the very expensive college education.   Peter Sumpton  25:33  So I've I'm a chartered marketer, got my my car qualification, which I'm proud to say, and you know that that's something that that would be on my CV. But for me, that is my foundations to build on. That wouldn't be the thing that I would say, Well, I'm see I'm qualified so I must be able to do the job. So going back to what Ashley was saying, Once again, what I'd suggest is get qualified and whatever you want to but if you've got no experience in marketing overall, look at a Digital Marketing Institute, Chartered Institute of marketing might Ritson mini MBA, any of those types of things just to get that foundational knowledge. If you want to be an expert, like in communications or in product development, then look at the companies that do that, that are known for doing that and look to see what they can offer you. Again, just a little piece of advice that's sort of within the education, but not fully relying on it, because you you just need that experience as well. Everybody says it.   Dr. Ai Addyson-Zhang  26:39  Yeah, I know. It's a kind of another point. Yeah, absolutely. Yeah,   Peter Sumpton  26:43  of course. Yeah.   Unknown Speaker  26:44  Peter will never ask me that.   Dr. Ai Addyson-Zhang  26:48  So I also see this because I frequently just I try to understand the future of education, what is happening, what is emerging. So I think now almost there's another trend. People want to hire authors. Who are not in the field have the position that they are hiring. Why? Because every discipline has this baggage by so my interviewer Duncan Wardle, who is a former VP from Disney, I learned a term which is a river of thinking. So every discipline has their own river of thinking. And if like this is something speaking from experience after I got so many degrees, I was deeply into my own river of thinking. And I don't have any fresh perspective, because I was being conditioned For God's sake, almost two decades, right? receiving education. So I see that as a trend. I saw quite a few job postings, if they are hiring this position, but they are looking for people intentionally have no background in that position. So when they join the team, they bring you a very fresh perspective. They are asking questions that you take for granted. Why because you are in Your own river of thinking for way too long. So keep that in mind. And I think things will change, you know, just talking about the certifications.   Peter Sumpton  28:09  So, long Lance as pipes up again. Thank you very much, Lance. Always a pleasure. I hire people on attitude. So, more so than   Unknown Speaker  28:21  attitude probably. Thank you for that. Yeah, aptitude   Peter Sumpton  28:23  well it is nearly 4am in the morning so   the robot that is lence   Unknown Speaker  28:32  to your life   Peter Sumpton  28:34  so   it's, uh, I want to start to kind of wrap it up now, although I could honestly talk to you for like 347 1012 hours, but you're very busy lady, so I appreciate your time. as short as it has been. I'm looking at all the questions that I wrote and sent to you yesterday, and I think we've covered one it's just great because like, I think I've learned a lot more and got a lot more out of this than the rubbish questions that I wrote. But the one thing that I want to end on or the topic I want to end on is to give some people some practical advice, really, or help them along. And what I want to cover is if somebody wants to learn, is there any websites or I know we've mentioned HubSpot, and Google, but is there anything you would suggest they do? And that's quite a broad question, because it massively depends on what industry but suppose I'm talking, marketing and entrepreneurship and all that kind of stuff.   Dr. Ai Addyson-Zhang  29:38  I think the best way to learn, especially if someone is starting out is to shadow   Unknown Speaker  29:43  others,   Dr. Ai Addyson-Zhang  29:44  to observe all those people who have made it, what are they doing, how they're made it? And you don't even have to spend any money right so I call this being a professional stalker, and my favourite way is just to do a hashtag Try whatever industry you are in, do a hashtag search and through that hashtag search maybe on LinkedIn, I use social media. I so search engine, right? So maybe on LinkedIn, maybe on Facebook, maybe on Twitter, you know, whatever, it doesn't really matter or maybe on YouTube. So once you do that hashtag search, so you can easily identify the movers and shakers in that specific industry and then stock them right so why got started on this trip? I was already in already. I actually created a big Excel spreadsheet. I was documenting all the movers and shakers What are they doing? What are they talking about? I observe them and also after you do the hashtag search, and you will also identify the people who are raising their arms I need to help. I'm struggling with homeschooling. I'm struggling with marketing, and I'm struggling with abcdefg can you actually help me so it is a great way for you to come back To give you idea to see what are people's pain points and that will help you craft your own solution right. So, you first need to understand the market. You also need to build some professional connections with the movers and shakers. So, once you do enough homework and I do believe you cannot start a very successful company without creating your own Juno's solution by and going back to what we discussed earlier, like have your own theory, what is your own solution? Now you understand people's and now you understand the movers and shakers, what are they doing? And you understand people's pain points, what are they struggling with? So can you help them solve their problems by adding something unique, creating your own unique solution, your own unique pathway. If you aren't just a follower and you are not going to become a successful marketer, you are not going to run you Business very successfully, you have to create your own unique solution. I think this part you know, even creating your own pathway is a missing piece in many people's business right you can be a great marketer, but what are your marketing avow to it? So you have to have a very good product, you have to have very good solution. So you can actually market about so you can attract people   Peter Sumpton  32:26  and, and going full circle that comes back to what we were talking about right at the start the four P's. So it's not just like you said, you can be the best communicator in the world. But if your product is terrible, if your distribution links are awful, and the pricing is either way too high, or way too low, then there's no synergy there and it's just going to fall down. So becoming an all rounded marketer is hugely important understanding those terms, and getting involved in it. So I think we can all agree with with Christina on that one.   Dr. Ai Addyson-Zhang  32:56  Christina Yeah, exactly. I think you know why some fall. This is like The 8020 rule, right? And even like live streaming, and so many people come to me, they're like, no, I need my logo. I need the lower third. I need the background. I need the camera. I mean, all of those are important. But what is the most important you want to make sure the content is good. The show is good, you're good host to me, that is 80%. But most people don't even count that 20% you know, going back to you, but you need this entire thing you know, don't miss you know, pick up the seed, but forget the meat. Now, what do they say? Yeah, I forgot.   Peter Sumpton  33:33  I don't know.   Dr. Ai Addyson-Zhang  33:34  Yeah, it's like analogy by you. What I'm trying to say is that you are only focusing on the minor things by you, you miss, you see only the trees, but now the forest. So this means you need the trees, but also you need to see the forest. You need all those things. Yeah.   Peter Sumpton  33:51  Love it. So just want to I was supposed to end on that. But there's a couple of comments there about ci m qualifications coming in and Ashley enrolled but didn't finish it. And Christina is looking to do a CME course. happy to chat that through with with either of you if you're still interested in, in stuff like that. But the name hasn't come up here, unfortunately. So I'm not quite sure why. But he was saying the agree about work experience, but there's some cases where you've got relevant work experience, but they still reject you. And I'm guessing that's their personal experience. saying you don't have the relevant experience. What's your take on that? So for me, before you you summarise first doctor, if you will, for me, from that point of view, it's if we're one, you might not have had the right experience for what they're looking for. And that fits perfectly from what we were talking about in terms of or what Dr. I said in that you you need to have that experience to say, Well, I can do that for you. I can do not will I know how to do that, but I haven't actually done it. So go and find that experience. But Plus, if you went for that role then and you haven't got the experience they wanted Maybe it just wasn't right for you. So I've, again the experience they were looking for and go back and say, You were wrong, you should have employed me Look how great I am. Or it might not have been right for you in the first place. But I mean, that's my take in terms of the context that we've got for that. What do you think?   Dr. Ai Addyson-Zhang  35:16  I totally agree. And also, I don't know if they reject you based on your resume. So if that is the case, so maybe you also want to identify the keyword that you are using on your resume, because I know oftentimes, they just use a machine to scan the keyword fly. So maybe they're looking for specific keywords like or like, you know, I'm just giving you some random example like I see all paid chatbot paid ad. So what are the specific keywords that are looking for? So maybe you research more about the position and see if you can customise your resume a little bit to reflect and under the condition that you do have the experience to reflect exactly what they are looking for? For You know, like matchmaking and change your resume a little bit. See? Yeah,   Peter Sumpton  36:05  absolutely great piece of advice. And I think we'll end it there. Doctor I thank you so so much for joining me absolute pleasure as always covered some amazing topics there and I think you gave some super value.   Dr. Ai Addyson-Zhang  36:19  Oh, I'm so owner. I'm so excited and excited and I can't wait to watch your other many more episodes that you're going to host. So thank you so much for having me, Peter. I can just like chat about this with you forever.   Peter Sumpton  36:33  I know Same here. Yeah, but I think let's finish it. It's Friday. Good feeling lots of things about what to take away. So let's Yeah, let's leave on a positive. Hi. And again, thank you for joining me and I will speak to you all later. Oh, and also thank you very much for everybody that commented and watched for this 36 minutes. I know you watch your doctor I but in all fairness, I only invited her on so I could listen to her as well. So you That's how I'm doing these little chats but thanks for joining me. Thank you so, so much for listening and staying with me till the end not many people do on podcasts. If you want to chat a bit more marketing, feel free to hit me up on LinkedIn. email me at Peter Sumpton at marketing study lab coat at UK or join our Facebook group growing and thriving. Just search for marketing study lab on Facebook. Happy marketing Main Intro Music Featured on this Podcast:Intro 1N15 Setuniman http://www.setuniman.com/ Creative Commons License  

I first learned about gallery walks attending Duncan Wardle’s presentation called “How to Innovate by Thinking Differently: The Disney Way” at Social Media Marketing World. Wardle’s focus was on improving creativity and innovation. One of the strategies he shared was this idea called a gallery walk. His reasoning was that we tend to become confrontational when we are across the table from each other. But by posting the presentation around the wall and reviewing it, a group begins to think more expansively. I thought this was a great idea and discovered that it was already being done in education. Gallery walks allow students to tap into higher-order thinking skills like analysis, evaluation, and synthesis. They have an opportunity to practice other soft skills in a group setting while increasing their knowledge on a topic. This week we are going to take a closer look at gallery walks. Gallery walks is a strategy for looking at and critiquing exhibits. We are going to look at what a gallery walk is, why use them, and how to conduct one. I will also provide examples. Let’s see how we can make gallery walks work in your classroom. Come learn more. Join me on Facebook: https://www.facebook.com/InTheClassroomPodcast/  Other podcast episodes: https://tubarksblog.com/intheclassroom  Show notes: https://tubarksblog.com/itc88  Music credit: https://www.purple-planet.com/  Sponsor: https://tubarksblog.com/textexpander  Sponsor: https://tubarksblog.com/read-to-succeed/  

"Corporate America hates the word fun because they think it doesn't imply business results. You can't change your culture by talking about it. You have to give people a toolkit they choose to use when you're not around. So, make it fun. And then you can change your culture." – Duncan Wardle in E07 of Sync or Swim: Navigating COVID-19 with Creativity & Innovation In this episode of the Sync Or Swim podcast, we discussed grit, persistence, trial and error, and willingness to fail — in other words, we talked about fun! Featuring: Duncan Wardle, former Vice President of Innovation and Creativity at The Walt Disney Company.  What we talked about: How Duncan went from tending bar to Disney exec What creativity and innovation mean Where the barriers to creativity lie How to apply the principles of creativity to multifamily (other industries) Check out the podcast on Apple, Google Podcasts, Spotify, or on our website here.

Learn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas. Guest:Our episode guest is Duncan Wardle, the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas. Topic: Innovation is no longer about thriving; it’s about survival. You must be creative to stay relevant.Five things you’ll learn from this episode:How might we challenge the rules of our industry?How might we prioritize innovation at our company?What steps leaders can take to encourage creativity?Why should we spend a day with consumers of our products and services?Why is playfulness important to your creative strategy?Quotables:“If you think we’re going back to business as usual, you’re in for a nasty surprise.” — @duncanjwardle“Now is the time to take time, challenge, and pivot yourself. Take all the rules of your industry, list those rules, and ask, ‘what if?’” — @duncanjwardle“If you’re only looking at big data, you’re looking at the same data your competition has.” — @duncanjwardle“Go and work in the front lines of the brand you represent one day a year. And go spend a day in the living room of one of your consumers. You’ll be amazed by what you find.” — @duncanjwardle“The four traits you were born with — creativity, imagination, curiosity, and intuition — will not be programmed into artificial intelligence any time in the next decade.” — @duncanjwardleIf you enjoyed the episode, would you please leave us a review?About Duncan Wardle:As Head of Innovation & Creativity at Disney, Duncan helped teams at Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering, and Animation to innovate, creating magical new storylines and amazing experiences for consumers across the globe.He now brings his Disney experience to audiences around the world, delivering a series of keynotes, masterclasses, and ideation forums that help people capture unlikely connections and lead to both disruptive thinking and revolutionary ideas.Contact Resources:Twitter: @duncanjwardleWebsite: duncanwardle.com Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, NeReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)

Duncan Wardle says that all humans are born with 4 distinct traits: creativity, intuition, curiosity, and imagination. And throughout his career at Disney - and via his keynotes and workshops now - he has sought out and defined ways to help professionals unlock these uniquely human traits. In this episode with Duncan, we explore the key change skills of creativity and innovation and exploring the stories and anecdotes from his powerful career. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

On this episode of Let's Be REAL, Andy talks to Duncan Wardle, the former Head of Innovation & Creativity at the Walt Disney Company. Wardle is now an Innovation Keynote Speaker and Creativity Consultant who helps companies think differently. In his 25+ years at Disney, he helped introduce massive projects such as Disney's famous Magic Band. He even convinced NASA to send his son's Buzz Lightyear doll to space! Wardle has also been featured in multiple TED Talks regarding creativity and innovation. Be sure to grab a pen and paper before listening to this episode as Wardle goes through multiple exercises to help you showcase your creativity. Website: https://duncanwardle.com/

This episode features Former Head of Innovation and Creativity for The Walt Disney Company, Duncan Wardle.  During this interview with Don, Duncan shares his philosophy and some tools from his Design Thinking Innovation Toolkit.  He explains what what's wrong with marketing today, identifies the right mindset required for innovation, describes the key barriers to innovation and creativity, highlights several creative behaviors that enhance the collaboration and creativity process, provides suggestions for how to facilitate a successful ideation session, explains how to get your ideas approved and much more!

‘Innovation is creativity in action’. Duncan Wardle is the former Head of Innovation at Disney, Pixar and Marvel. In this podcast, Duncan shares his best ideas with you. • How can you unleash the creative potential of the people in your organization? • Which tools help you think different? • How do you make sure a new idea gets the budgets and priority it deserves? Hosts Remy Gieling and Hans Janssen had an inspiring conversation with Duncan Wardle during his seminar in Holland. And you will also hear Duncan live on stage!

“We are all born creative,” says Duncan Wardle, former Vice President of Innovation & Creativity at Disney. But as we grow up, go to school and move on to corporate life, creativity and intuition withers away. And that’s bad for business.Working with Disney, Duncan Wardle realised that innovation and creativity are skills that can be taught and learned. So, instead of asking “How might we make more money?”, he asked: “What if there were no lines in Disneyland?” And at the top of his career, he left Disney to travel the world and talk about his methods. Appearing in this episode:· Duncan Wardle, former Vice President of Innovation & Creativity at Disney· Anne Kathrine Wennergren Holm, Partner and Head of Innovation & Tech Solutions at Deloitte

Work doesn't have to be stiff and boring when you know how to inject creativity and innovation into your everyday tasks. This is one of the main lessons Duncan Wardle speaks fervently about. Duncan is the former Head of Innovation at Disney and the Founder of id8 & innov8. In this episode, Duncan starts by sharing how Walt Disney ran his company and how the idea for Disneyland came about. He talks about how Disneyland adapted to the changing needs of its employees and consumers over the years by becoming immersive in their consumer base. Duncan also explains how recent generations are more interested in buying experiences than assets and discusses the five barriers prohibiting innovation. He caps it off by defining and differentiating creativity and innovation and gives examples of how to make work less boring.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Duncan Wardle is the former Head of Creativity and Innovation at Disney. His unique innovation toolkit helps embed a culture of innovation into everyone’s DNA. In this episode, Duncan shares what action to take as a first step towards innovation, as well as how to conduct an ideation session that is productive and set up for success - regardless of the size of your business. You’ll also learn how to think differently about your relationship with time, Duncan’s take on innovation as it relates to social media and what to do in scenarios where you feel like you are being forced to come up with a new and innovative idea.   Learn more about Duncan: https://duncanwardle.com/ Follow Duncan: https://www.instagram.com/duncanjwardle/ Get Amy Jo’s newsletter: https://amyjomartin.activehosted.com/f/21 Join the Why Not Now? Private Facebook Group: https://www.facebook.com/groups/whynotnowpodcast/ Follow Amy Jo… FB: http://www.facebook.com/amyjomartin Twitter: http://www.twitter.com/amyjomartin Why Not Now? Insta: http://www.instagram.com/whynotnow Buy Amy Jo’s Book: https://amyjomartin.shop/collections/frontpage/products/renegades

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Last year I was at a product management conference in Orlando and the keynote speaker discussed leadership at Disney. It got me interested in how Disney innovates. A few months later I found out about Duncan Wardle, who was the Head of Innovation and Creativity at Disney for many years. He led the team that helped Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe. Now he is a keynote speaker and also deliverers workshops and ideation forums to companies around the globe. We discuss a lot of topics about creating an innovation capability in a company and creating products customers love. I most enjoyed the customer research examples he shared for getting insights that lead to more valuable products.

The strategies the Disney Head of Innovation used to bring products customers love to life Last year I was at a product management conference in Orlando and the keynote speaker discussed leadership at Disney. It got me interested in how Disney innovates. A few months later I found out about Duncan Wardle, who was the […]

The strategies the Disney Head of Innovation used to bring products customers love to life Last year I was at a product management conference in Orlando and the keynote speaker discussed leadership at Disney. It got me interested in how Disney innovates. A few months later I found out about Duncan Wardle, who was the […]

Having worked for the Disney for 25 years, most recently as Head of Innovation and Creativity, Duncan now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organizations. Delivering a series of keynotes, training workshops and ideation forums, his unique Design Thinking process helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas. --- Support this podcast: https://anchor.fm/georges-khalife/support

Why is Creativity Important Duncan Wardle is an innovation keynote speaker, workshop leader, consultant and the former Vice President of Innovation & Creativity at The Walt Disney Company. During his 25-year career at Disney he helped them develop some of their most innovative ideas and strategies. Ideas that would forever change the way the company […] The post CL260: Why Is Creativity Important In Business – Interview with innovation speaker Duncan Wardle appeared first on James Taylor.

Our first podcast interview !!! Duncan worked with Disney for 30yrs. He started by making cappuccinos and climbed his way to the top. He leads todays top companies in the area of creativity and innovation. He is also an example of drive and determination.

It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during "World Creativity and Innovation Week"! Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people are working remotely. There will be things you should hear... and maybe somethings your BOSS should hear, so be sure to share away! A TOP quote from the show: "If you don't like change, you will hate irrelevance." Our guest... Duncan WardleFormer Head of Innovation & Creativity at Disney

Duncan Wardle is the former VP of Creativity and Innovation at Disney. During our interview with Duncan he shares with us secrets on how to tap into our natural creativity as well. He also goes over how salespeople can tap into that creativity and use it in their profession everyday. You can learn more about Duncan here: https://duncanwardle.com/

This is one of my personal favorite interviews thus far - sitting down with Disneys former head of Innovation and Creativity- Duncan Wardle. Really frikkin smart guy who brings a lot to the table. It was an honor sitting down with him finding out about his views on how coronavirus will impact growth and creativity! Find out more on his website: https://duncanwardle.com/ Follow him on Instagram: https://www.instagram.com/duncanjwardle/ --- Support this podcast: https://anchor.fm/dumbanddumbest/support

At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it's those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long-term. So I couldn't think of a better time for this episode with Duncan Wardle, the former VP of Innovation and Creativity for Disney (yes, THE Disney). In this fascinating interview, Duncan walks us through multiple examples of how innovation was used to remove the customer's biggest pain points and create historical profits; and he gives a handful of exercises we can use ourselves to do the same for our private practices.  For example, Disney knew visitors dreaded the long lines at the gate and every attraction, shop, and hotel throughout the park. So Duncan reframed this and asked a “crazy” question: What if there were no more lines? This eventually led them to the solution of RFID wristbands that could allow visitors to access services automatically. As a result, Disney enjoyed record revenues. Further, they could now truly understand what elements visitors actually preferred by analyzing the map of their travels within the park. Since leaving Disney, Duncan has become an evangelist for the business value in creating improved customer experiences. In this interview, he explains methods for finding truly breakout solutions for your practice. He'll give you strategies to get out of your habitual ways of thinking so you can find solutions to eliminate your patient's fears and resolve the issues that make it hard for them to buy from you. USEFUL INFORMATION: Learn How To Get Telehealth Services Setup In Your Practice As Quickly As Possible with my free Telehealth Quick-Start Guide

Join me as I sit down with Duncan Wardle former Vice President of Innovation & Creativity at The Walt Disney Company to discuss all things Innovation! 

This week we talk with former head of innovation and creativity at Disney, Duncan Wardle. "We are all born creative. We are born with amazing imaginations, are full of curiosity, and carry this remarkable built-in tool known as intuition" Duncan shares his unique approach and experience to help us navigate our thinking during these challenging times. These are unprecedented times, and we need to tap into our abilities to use our imagination, creativity, and intuition. Duncan is the founder of iD8 & innov8, multiple TedX speaker, contributor to Fast Company Magazine and teaches Master Classes at Yale, Duke University and other. In this podcast we discuss: -Do what you think is the right thing. -Asking the "What If...?" question to challenge the rules and our thinking in business. -Permission to think differently. -How to serve the pain points, not how to make more money. -The future is going to about experiences, not products. -Diversity. Get different perspectives involved. This is going to feel right. --- Send in a voice message: https://anchor.fm/thisfeelsright/message

Duncan Wardle, the former Head of Creativity & Innovation at the Walt Disney Company, now helps organizations around the world embed a culture of innovation into their DNA. In our industries, we’re running from one to event to the next, and it’s easy to say “we are too busy to think.” This episode with Duncan will provide you ways to start thinking differently. In his 30+ years at Disney, Duncan built a toolbox of creativity skills and techniques to help others turn on their innovation "light switch." He's here to share those tools with us today. Since leaving the Walt Disney Company a few years ago, Duncan spends his time challenging organizations to re-develop the creativity skills we all had when we were little. He’s worked with some mega companies around the world to teach these tools, from the NBA (which we’ll get into) to Ford, Johnson and Johnson, Apple, and more. When we prepped for this conversation, Duncan and I both felt like this topic was more needed than ever in our current business reality. Creativity and Innovation are no longer nice to have. The tools we talk about today are going to be essential for you to think your way out of this mess, and go from barely surviving to thriving.

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Our conversation with innovation consultant and keynote speaker, Duncan Wardle—the former V.P. of innovation and creativity at the Walt Disney Company—unpacked the importance of harnessing childlike curiosity and collaborating with customers and naive experts to break your rhythm of thinking. He details how to create an impactful pitch: invite people to build on your ideas and engage kinesthetic, visual, and auditory learners. For more information, visit our website: https://untoldcontent.com/ You can also find us on Instagram: @untoldcontent

Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts.

Are the skills we need to thrive in a rapidly changing world ones that we have had all along? Is it that we need to learn new skills or do we need to unlearn old ones? In this episode with Duncan Wardle, former VP of Creativity and Innovation at Disney and international speaker on design thinking, shares the four skills he believes you already have that a machine cannot replace - creativity, intuition, curiosity and imagination. We discuss what design thinking is and how it can help you enhance and strengthen these four key skills that you’ll need to thrive in this upcoming decade and beyond. We’d love to hear your thoughts and questions about the episode, reach out to us or take a screenshot and tag us in a post online. To connect with Duncan Website: https://duncanwardle.com LinkedIn: https://www.linkedin.com/in/duncanwardle/ To connect with Me, Sabba Website: https://www.askmsq.com  Instagram: https://www.instagram.com/askmsq  LinkedIn: https://www.linkedin.com/in/sabba-quidwai  To listen on Sabba's website: https://askmsq.com/blog-home/duncan-wardle-we-were-all-born-design-thinkers

Tune in as Author Joshua Schmude and renown Talk Show Host Susan Brender interview Duncan Wardle to discuss the Theory of Creativity. As the former head of Innovation & Creativity at the Walt Disney Company and founder of iD8 & innov8, a Design Thinking consultancy, Duncan has years of experience helping companies embed a culture of innovation and creativity throughout their organization. Expand your limits of perception and start thinking outside the box when it comes to achieving success, listen to this special podcast today! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/joshua-schmude/support

We’re all creative. The ‘creatives’ aren't more creative than we are. As we grow and become more focused on our role, we tend believe that we aren’t creative anymore. How do we innovate now? How do we make creativity fun? Duncan Wardle knows how.The former Head of Innovation and Creativity for Disney, Duncan Wardle is now one of the world's most highly regarded innovation speakers and innovation consultants, teaching companies, brands and individuals across the globe to overcome their own expertise and get out of their own way. He has learned from the best of the best (and then taught them) how to get out of their ‘river of thought’, to build and create new behaviours that allow us to be creative again.Without a doubt, innovation isn’t a luxury, it is a necessity. In this episode, hear some immediate tips and tricks you can use right away to not just survive, but thrive. You can sign up for Eric's Newsletter here  For more information on Eric's work, check out his website 

Gregor sits down with Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan worked at The Walt Disney Company for 30 years, starting as a 'coffee-boy' fresh out of university, before moving into PR then working his way up to fulfil his role as Head of Innovation & Creativity. Duncan now runs his own design thinking and innovation consultancy id8 & innov8 where he helps organisations embed a culture of innovation and creativity. Duncan tells us the stories behind some of his Disney projects including the Disney MagicBand and demonstrates some of the many tools he uses to foster curiosity, creativity and innovation. Find out more about Duncan and his consultancy practice at: https://duncanwardle.com This episode is brought to you by Dinghy - insurance for freelancers by freelancers. Get your quote in seconds at: https://getdinghy.com/mitm

Sue Bethanis hosts Duncan Wardle, former Vice President of Innovation & Creativity at The Walt Disney Company. Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe. Today, Duncan is a leading global innovation and creativity consultant, training companies across the globe on how to leverage the full creative potential of their teams. With an infectious energy and playful collaboration, Duncan pushes executives and their teams to overcome preconceived ideas, act more audaciously, and develop their own innovation “light switch”, triggering their creative brain and accessing the ideas that turn ordinary companies into industry leaders. Through his company id8, Duncan has trained over 30,000 professionals and executives across the world at organizations such as Apple, NBA, Twitter, Ford, Johnson & Johnson, Coca-Cola, Forbes and many more. Duncan and Sue discuss: -What skills organizations need to compete and thrive in the most disruptive decade of transformation - How to develop a 4-step creative problem-solving process - How to leverage 8 key creative behaviors - How to infuse a culture of innovation and creativity within your organization

If two powerful abilities would rule the future, it will be innovation and intuition. Duncan Wardle, Disney's former Head of Innovation and Creativity, takes us into the world of innovative thinking and how to return to the expansive lens of our childhood. After 25 years at Disney, he has learned not only how to escape our routinized rivers of thinking but also how to move into a more creative and intuitive place. Discover your potential to drive innovation and find new ways forward as leaders in a fast-changing landscape. On the side, find out the barriers to being more innovative and creative in a large corporate structure and the four skill sets you have to look for in employees in the next decade.Love the show? Subscribe, rate, review, and share!Here's How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

  The latest Engage! Summit was June 10-13th in the Bahamas, and Megan was there for the full luxury wedding and event education experience!  And today, she shares her top ten takeaways from the speakers she heard.   Tips are from:   1) Hayley Paige (14:10) 2) Amirah Kassem (18:40) 3) Cindy Novotny (22:30)  4) Duncan Wardle (26:50) 5) Julian Leaver (31:55)  6) Tracie Domino (35:10)  7) Tracie Domino again (36:55)  8) Andy Maurer (37:55) 9) Jove Meyer (40:55) 10) Mike Michalowicz (43:50)   Support this podcast by supporting our sponsor, BetterHelp.com! BetterHelp is affordable, private, online counseling. Anytime, Anywhere! By going to BetterHelp.com/WeddingsForReal, you get 10% off your first month.   Engage Summits on Social Media: Facebook: @EngageSummits Instagram: @EngageSummits twitter: @EngageSummits       Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal Music for this episode by https://www.bensound.com. The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com. Weddings for Real is edited and produced by Jason Gillikin for Earfluence.

Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that? Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/06/podcast-s2e37-duncan-wardle-the-former-head-of-innovation-and-creativity-at-disney/  We speak about what it takes for companies to become more innovative, how ideas are developed at Disney and Pixar, and why companies need to embrace creativity to prevent themselves from becoming disrupted in the coming decade. Topics covered in today's episode: 00:01:15 - How Duncan got started at Disney, working on public relations and sending Buzz Lightyear into space 00:04:30 - Why "lack of time to think" was listed as the biggest barrier to innovation at Disney 00:05:30 - The four models they tried to bring innovation into the company 00:07:30 - Creating a toolkit for innovation 00:09:00 - Why "purpose" will be more important than "product" in the coming generations 00:11:00 - How Disney asked "How can we solve our customer's biggest pain points?" 00:15:00 - The power of reframing challenges to unlock new ways to generate ideas 00:17:00 - The usefulness of a naive expert 00:20:00 - The power of asking "WHY?" 00:23:00 - The way your brain works on developing ideas, and why it needs time to think 00:26:15 - The danger of shooting down ideas too early, and how to make ideas  00:31:00 - The importance of perseverance  Links mentioned in this episode: Duncan Wardle's website: https://duncanwardle.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Former Vice President of Innovation and Creativity at the Walt Disney Company, Duncan Wardle has spent his 25-year career at Disney creating and developing some of the most incredible ideas and strategies. Everyone is creative. But sometimes we just need to give ourselves permission to take it further. This week on Amplify Your Business with Matt J Hanham, Duncan shares how to kick-start your creativity and develop innovative ideas throughout your business and life. 

Formerly the VP of Innovation and Creativity at Disney, Duncan Wardle is full of expertise, practical steps,  and ways to bring out creativity and innovation in your own company or business! His Design Thinking Methodology will blow your mind. Changing your perspective on what you are doing and how you are doing it!  After listening you will have the tools you need to start innovating today and to immediately drive positive growth for your business.

Do you ever wonder why your best ideas come to you in the shower, on a run or just before waking up? On this episode of Creative Insights, we talk about how you can be more creative and generate innovative ideas faster with a genius on creativity.

For 30 years, Duncan Wardle worked for one of the most creative companies in the world: Walt Disney. It is his opinion that everyone is born creative. The problem is, at some point, someone told us that we are not. And we believed them. Wardle insists on the importance of re-connecting with the child we once were, and recovering creativity in all areas of life. "When we are trying to create great ideas, we have to play," he says.

On this episode of Marketing Jam, Shaheed Devji talks to Duncan Wardle, Creativity and Innovation Consultant and former Vice President of Innovation & Creativity at Disney. Duncan shares some of the major takeaways he learnt during his time with the global powerhouse that is Disney. He discusses the importance for companies to find their "why", and how this supports the shifting consumer mindset towards supporting a value driven company. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Duncan Wardle: Website - http://duncanwardle.com/meet-duncan/ Instagram - https://www.instagram.com/duncanjwardle/ Twitter - https://twitter.com/duncanjwardle?lang=en LinkedIn - https://ca.linkedin.com/company/id8-innov8 Facebook - https://www.facebook.com/DuncanJWardle

Growth Marketing Strategies Kevin and Graham apply more growth marketing strategies to the 7 Levers of Business Growth model. You may be interested in listening to Episode 111 where we applied 10 other top growth marketing strategies to the 7 levers of business growth. First up then is a quick recap about the 7 levers. Here is a diagram of the levers that will help you understand them. The inspiration for the 7 Levers comes from Pete Williams. Hear his episode here Kevin and Graham ran through the 7 levers of business growth that we are applying marketing strategies to: Suspects - browsing, but not yet buying Prospects - they've signalled to you whatever it is you are selling. Conversions - getting prospects to being customers Average item price - sell more expensive products (can you raise your average price by 10%) Average items per sale (do you want chips with that?) Transactions per customer - can you get your clients to buy more frequently? Margins - what can you do to improve your margins by 10%? Check out Jo Summers Effective Procurement episode. GROWTH MARKETING STRATEGIES #1 Segment Your List If someone is on your list, there is a fair chance they already know you. But do they like and trust you? How do you convert them into customers? So we think this marketing strategy is all about conversion. You can increase the chances of getting a sale. On your list you will have people who have joined you at different times. Customers and prospects. Can you segment customers base on their transaction? Make your list aware of the next step by selling other products or more of the same product. Think about their buying frequency and purchase cycle and purchase topics. Does segmentation actually feed most of the levers? Do you have a MESSAGE TO MARKET match? Are you tailoring your message that is relevant to them? http://thenext100days.org/wp-content/uploads/2018/07/Segmentation.mp4 #2 Spend More on Leads Than Your Competitors Here you are attracting people to your business. As a nascent business, one of the very best growth marketing strategies you can follow is to ensure your pricing policies enable you to spend more on marketing than your competitors to DOMINATE your market. Graham mentioned Mark Taylor and eSalesHub who explain that rarely do people attract leads from every UK conurbation. This is a question YOU SHOULD BE WARY OF ASKING.... "What is the cheapest thing we can do to get customers?" http://thenext100days.org/wp-content/uploads/2018/07/Outspend-Your-Competitors.mp4 This is as much about a mindset. You will never have the ability to outspend if you have the cheap mindset. Really successful businesses figure out a way to outspend their competitors. That starts when you consider marketing strategies like pricing for example. If you have too little in the kitty to outspend your market, it is highly unlikely you'll dominate your market, local or otherwise. Buying Effectively or Having the Ability to Outspend? Kevin and Graham discussed the logic for spending effectively or having the ability to outspend. http://thenext100days.org/wp-content/uploads/2018/07/Ability-to-Outspend-to-Dominate-v2.mp4 #3 Create a "Category of One" in Your Market This is one of the best growth marketing strategies you can follow if you are small business. Don't be vanilla. From the 7 Levers we are focusing on suspects and prospects. Why should they choose you versus every other option available to them, including doing nothing? Kevin mentioned our episode with Duncan Wardle and how he approached innovation by listing the rules of a market and taking away one of those rules to see what difference it would make to the way you distinguish yourself from others. Listen also to the episode with Tania Angelis - would you say that channelling angels sets her apart? Is she in a category of one? Yes, I'd say so. http://thenext100days.

Er det ikke irriterende at du får de beste ideene, de mest kreative innfallene mens du dusjer!MediaPuls har møtt en av de mest innflytelsesrike personene i verden når det kommer til innovasjon. Nemlig britiske Duncan Wardle. I dag bor han i USA, hvor han i nesten 30 år jobbet i Walt Disney-konsernet. Og der ledet han den kreative avdelingen. See acast.com/privacy for privacy and opt-out information.

How to Channel Your Angels Can Your Angels Help You Overcome What is Ahead? You have the support of Angels. So says Tania Angelis. She joined us on The Next 100 Days Podcast to discuss her work channeling your angels. She's an adopted Scouser, but was born in Stratford, London. Tania is an adopter Scouser and now lives in beautiful Formby, near Liverpool. Quick witted, she summarise Kevin and Graham in this pre-interview exchange... Kevin and Graham Muppets? "You are like Statler and Waldorf you too." In real life... http://thenext100days.org/wp-content/uploads/2018/06/Before-We-Got-Strated.mp4   An Angel Teacher What on earth is that? Graham asked... Everybody has angels around them. Many people have grown up with the idea that they have a Guardian Angel. Tania teaches people how to connect with their angels. She's been working with angels for 15 years to date. With the help of her angels, she's learnt to channel. A way to bring messages for people. Angels often have very specific messages for people. She allows her conscious self to step aside and allow the energy to turn from a block of thoughts into words that people can understand. Tania converts that energy into words. She is a multi-passionate entrepreneur. How do you know there are any Angels out there? In her early teens, she recognised that there was something missing in her life. Pre-internet and Channel 4, information about spirituality was sparse. Afterwards, she had a family. Within years, she was feeling restless. In 1998, she saw an article about the Goddess Conference. A lightbulb moment. She went to the next event at Glastonbury in 1999. This was what Tania had been feeling the call off. She was in a room with 200 people who thought and felt and expressed themselves as she did. Working with angels became part of it. She started to work with crystals. Outside of Glastonbury, the rest of the world hadn't quite caught themselves up. She did a 2 year training as a crystal trainer, then did therapies and sold jewellery. She built connections and got deeper into therapy training and read books such as those from Doreen Virtue... Doreen Virtue - angeltherapy.com Tania contacted her own angels She started to converse with her own angels. She used them to dig herself out of the mess. After a while she thought she might get them to help her smooth her way. The angels bring learning to her. They help her clarify her thinking. As humans our mind is incredible. You can use it to build yourself up and knock yourself down. Her angels help her let go of fears to move forward positively. Few people can see them. Tania is clairaudient. That means she can hear them. Tania says we are all spiritual beings who are having a human experience. We have amazing emotions inside us, our guidance system. Things that guide you towards and away from people when you meet new people. Optimism signals you are going in a positive direction. Anger stops you moving forward. It is a guidance system. A gut instinct (hear Duncan Wardle talk about gut instinct too) Tania says we are all connected. So learn to trust YOUR inner voice. And it is REALLY quiet. Often the loud shouty voices are usually saying we are NOT ____ ENOUGH. We get told in our society to listen to these loud voices. They tell you you are not good enough. Tania's clients Tania tend to work with women. They are more open to using intuition and emotions. Women are much more open to these ideas. Her business partner is a man though. She wants to open-minded individuals who are ready to make a change. Women tend to want to give it go. When people start seeing results, that is when they trust it more. The more you trust in the process, the better your results. Education tells us everything has to be logical. Justify the choice. Logic. Behind it there is emotion. How do you feel about the choice. We make a decision and then look for a way to justify....

How to Be More Creative and Innovative Ex Disney Executive Duncan Wardle Reveals Easy to Follow Creative Strategies Listening to Duncan Wardle and his Disney stories will reveal some easy to follow techniques that can make you more creative. The sort of creative that Blockbuster could and should have been when faced with their category killer, Netflix. Duncan reveals the approach Netflix took to unpicking Blockbuster's dominance.Can you be more creative? Of course you can be creative. We all can. It helps though if you have the guidance of a creativity expert. Duncan Wardle spoke to us from Indianapolis, Indiana. He was in a hotel lobby, but you'd hardly know. Duncan's Background At Edinburgh University, he noticed a picture of Mickey Mouse on the notice board. A chance to be one of 5 students at the UK Pavilion at the Epcot Centre. In 1986, he had an interview with Becky, a 6' 7" female Texan. He got the gig. He joined lots of other young people and soon discovered that the Mexicans seemed to be having better parties! He married a Mexican. On June 25th, they will have been married 30 years! No doubt they'll toast the event with Tequila! After a year, he returned to London and phone the Disney London office. At the time they had just 16 people. Now there is nearer 2,000 people there. He phoned the office EVERY DAY for 27 DAYS. Until they got fed up of him calling. He got a half hour interview and was given a job as Cappuccino Boy. He'd get coffee for his boss and collate 50 press kits per day. He had his Disney start! Creative Things Duncan Did in His Early Career The job of that Disney office was to get Europe acclimatised to EuroDisney. With a small budget and a lot of guts, they made a name for themselves. Like flying into the Soviet Union. In a giant Mickey Mouse hot air balloon. There was a deal to tether the balloon in Red Square. It broke loose in the wind and it takes it over the walls of the Kremlin. They landed in the Kremlin. Surrounded by guards with Kalashnikovs. All they wanted though was a picture next to Mickey Mouse! He persuaded Lord King to add big ears to one of his Concorde aircraft. That's creative! Like a Kid in a Candy Store (Sweet Shop) Duncan got a promotion to Director of PR to Disney in the States because he'd got in front of then President Bill Clinton. He'd also got an audience with John Major too. Disney was impressed, they'd not been able to do that themselves. The President pardons a turkey at Thanksgiving. The turkey becomes the happiest turkey in the country. Duncan cut a deal with the White House to take the happiest turkey to the happiest place in America - Disneyland! He built an Olympic sized swimming pool for Michael Phelps to swim down Main Street! Duncan got Buzz Lightyear into space! http://thenext100days.org/wp-content/uploads/2018/06/Duncan-Vid.mp4 The Toy Story went, that Duncan persuaded NASA to bring Buzz (his son James's Buzz) back to Earth. Here's Duncan telling the story of Buzz Lightyear. You have to see that this is creative. If not. Stop reading! He threatened NASA he'd tell the world's press if they followed through on kicking him into space rather than brining him home. He was asked to figure out WHAT MADE PEOPLE INNOVATIVE AND CREATIVE Duncan surveyed 5,000 people in the Disney Organisation. He found 5 reasons why people weren't as creative as they could be. Time - the lack of time. I don't have time to think. There was no single definition of innovation and creativity. To prevent arguments about being creative. Turning a "we build it and you will come" culture to customer centric. Walt Disneyworld is the largest single site employer in the United States. 100,000 employees! Consultants who came to Disney, did a project and left again, didn't leave their how to be creative insight. They took their money and left. The organisation wasn't learning. So Duncan realised he needed Disney's own design...

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode, you’re going to meet Duncan Wardle. Duncan spent 30 years at arguably the best-known brand in the world - Disney. In his last role he was a global executive in charge of something most companies don’t even identify as a function in the business. That function is innovation. As Vice President of Innovation & Creativity it was his job to invent new ways to generate revenue.   We think of innovation as something that companies DO, but in reality, it’s the people in those companies who innovate. The problem is most people aren’t given the time OR the tools to innovate. After 30 years in a global corporate brand, Duncan has started his own company - ID8&INNOV8 - where he travels the globe helping companies – many of which are household brand names – overcome the challenges associated with innovating. Duncan shares 4 tools that foster creativity and enable companies to innovate. Start with your end user’s greatest need List the rules of your challenge as quickly as you can Take one rule and ask “What if this rule didn't exist?” Imagine a world where that rule isn’t in effect These tools are applicable whether your company is B2C, B2B, or non-profit because they are universal principles. 4 Barriers To Creativity And Innovation In Most Organizations One of the most interesting things Duncan revealed during this conversation is that very few people say that they have their best ideas while they are at work. That means there’s a disconnect in the way companies are trying to encourage their team members to innovate - because they try to make it happen while the team is at work without addressing the reasons creativity is hampered. What is it about being at work that blocks creativity? Duncan says there are four common barriers to creativity and innovation in most organizations: A lack of time. Policies, procedures, processes, and more keep employees busy, not allowing much time for creativity Companies tend to have no common definition of creativity or innovation, so those working together have a hard time rowing in the same direction Companies tend to be risk averse instead of risk courageous, which causes them to miss the opportunity to be customer-centric Ideas tend to get stuck or killed as they move through the organization toward implementation Do you see any of these present in your workplace? The answer is not to get out of the office but to learn new ways of approaching the innovation process. Why We Need Design Thinking Tools To Help Us Innovate and Create Every human being is creative in some way, but we all struggle to believe it. That’s because from a very young age we’ve been told that there is a special group of people who are creative - and we’re likely not among them. Besides that, we’ve each built our own areas of experience and expertise. The strengths that come with expertise are predicated on the attainment of knowledge, facts, and certainty upon which we base our decisions and observations. That locks us into patterns and styles of thinking that are diametrically opposed to creativity. Design thinking tools enable us to turn problems or challenges into games that magically switch the brain to “What if?” mode rather than “It won’t work” mode. Duncan believes this kind of approach can help businesses and sales organizations discover new ways of serving customers. How To Use The Words “Yes, and” To Get Creativity And Innovation Going Many companies or teams organize “brainstorming” sessions to enable people to work toward innovative solutions together. The problem is that the work environment fosters a “stressed brain” condition that prohibits creativity. Duncan says there are a handful of design thinking tools that can be used to move the team out of that state. One of his favorites is this: Anytime a person raises an objection, someone on the team should respond with the phrase, “Yes, and…” That kind of response opens the door to possibilities rather than leaving the objection as a hard and fast obstacle that can’t be overcome. As a bonus outcome, using this approach causes most teams to experience the success as a team effort rather than the result of one person’s contribution. Duncan says this is an example of how being playful enables the brain to relax - which causes creativity to increase. Learn more about how to spark creativity and innovation in your company by listening to this conversation with Duncan Wardle. How Design Thinking Tools Can Be Applied Specifically To A B2B Context All through this conversation, Duncan insists that design thinking tools apply to a B2B context as well as any other. Bernie wanted to hear Duncan’s specific reasons behind that assertion and his answer was simple but powerful. He pointed out that many sales organizations or businesses have never physically gotten out of their controlled, comfortable environment to get into the shoes of their customer. That puts them at a disadvantage immediately because they don’t truly know their customer’s needs or their experience with the product or service they offer. Duncan says that if companies are unwilling to take that critical step, they may innovate but what they come up with won’t be relevant to their customers. Featured on This Episode Duncan Wardle’s Website and Company - ID8&INNOV8 Duncan on LinkedIn Duncan on Twitter: @DuncanJWardle Outline of This Episode [2:31] How Duncan became the director of Innovation and Creativity for Disney [7:44] Why we need tools to help us learn to innovate and create [16:02] How does a company go through the process of innovating toward reinvention? [19:06] Why do the best ideas not typically come to us at work? [23:15] The power of bringing in a naive expert [29:09] How design thinking and creativity can work in the B2B context Resources & People Mentioned Be sure to download the case study that accompanies the podcast series - Social Business Journal Volume 11. It weaves together the narrative of social selling success factors at SAP. It’s available for download, ungated here. Stanley / Black & Decker Grab your copy of “Savvy Social Selling the SAP Way” In Social Business Journal Volume 10, Lithium’s SVP of Marketing Dayle Hall, drops a ton of wisdom around the top 5 most influential topics in B2B marketing. The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.  

Main Topic: Use collaborative idea sessions with your team to become newsworthy. Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection). Move from Product to Role and to Emotion. Duncan Wardle (Previous VP of Innovation): Use Naive Experts. Write down all the rules and then think about breaking one. Reword it. Use "Yes and" to nuture ideas in your team. Force Participation. References: Social Media Marketing World; King's Island Blog; Duncan Wardle.

Main Topic: Use collaborative idea sessions with your team to become newsworthy.Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).Move from Product to Role and to Emotion.Duncan Wardle (Previous VP of Innovation):Use Naive Experts.Write down all the rules and then think about breaking one.Reword it.Use "Yes and" to nuture ideas in your team.Force Participation.References: Social Media Marketing World; King's Island Blog; Duncan Wardle.

MediaPuls har møtt Statsminister Erna Solberg, Telenor-sjef Sigve Brekke og en av verdens fremste eksperter på innovasjon: Duncan Wardle. I tillegg får du høre om EUs nye digitale skatt, YouTube som har passert 1 milliard daglige brukere og du får høre lyden av troll og hatprat.Er Norge klar for 5G-revolusjonen?Torsdag 15. mars holdt Telenor en pressekonferanse på MESH i Oslo sentrum for å presentere deres 5G-satsning, hvor spørsmålet var hvorvidt Norge er klare for 5G-revolusjonen. Tilstede var blant annet Telenors norske leder, Berit Svendsen, konserndirektør, Sigve Brekke og Statsminister Erna Solberg. MediaPuls var tilstede og slo av en prat med Sigve Brekke og Erna Solberg. Er det ikke irriterende at du får de beste ideene, de mest kreative innfallene mens du dusjer!MediaPuls har møtt en av de mest innflytelsesrike personene i verden når det kommer til innovasjon. Nemlig britiske Duncan Wardle. I dag bor han i USA, hvor han i nesten 30 år jobbet i Walt Disney-konsernet. Og der ledet han den kreative avdelingen.Sosiale medier siden sist:EU-kommisjonen ser endelig ut til å være klar med sin nye digitale skatt YouTube har 1 milliard brukereSnapchat er i trøbbel - igjenLyden av troll og hatpratTakk for at du lytter på MediaPuls.Har du forslag til temaer og saker vi bør ta opp i MediaPuls, kan du komme med de via vår åpne sendedisposisjon på http://bit.ly/MediaInnspill. Eventuelt sender du oss en epost til enten hpnhansen (a) gmail dott com, eller marius (a) heltdigital dott no.Du finner Hans-Petter og Marius på http://HansPetter.info og http://Helt.Digital. Vi hadde satt stor pris på om du vil abonnere og rate oss på iTunes. Alle episoder legges ut fortløpende med lenker til alt vi har snakket om på http://Mediapuls.no.Bilde: Thomas Haugersveen/Statsministerens kontor See acast.com/privacy for privacy and opt-out information.

Welcome to episode 6 of ShareWorthy, our snackable and shareable content and influencer marketing podcast. In this episode, we speak with Duncan Wardle, former Disney Imagineer and current Innovation & Creativity Consultant. We asked Duncan about the keys to thinking differently, the art of magical story-telling, and about the crazy story of how Disney wound up with its very own Thanksgiving Day Parade. Tune in and Champion The Creators. Request a Demo: izea.com Subscribe to our blog: izea.com/blog/ Like us on Facebook: www.facebook.com/izeainc/ Follow us on Twitter: www.twitter.com/izea

Want to know what the Best Social Media Conference is? It’s Social Media Marketing World and the ICONIC Phil Mershon (Director of Events, Social Media Examiner) is here to tell us all about it! He’ll be discussing the evolution of Social Media Marketing World (SMMW: 5,000 marketers and creators at the mega-conference designed to empower you with business-building ideas—brought to you by Social Media Examiner) and how it has grown into the giant it is today. Phil will also be answering your questions about the tech they use to assist them in planning the event each year, and how they leverage the data they receive to improve future SMMW! He’ll also share a little bit of a peek into next year’s event and what he’s most excited about! You don’t want to miss this..and we hope we’ll be seeing you at the Best Social Media Conference, Social Media Marketing World 2018! We want to help keep you up-to-date on the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were shared by our guest panelists and mentioned in this episode! You WANT to check these out! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. We do this for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: Phil Mershon of Social Media Examiner (@phil_mershon) Will Curran of Endless Events (@itswillcurran) Check out the epic resources mentioned in this episode: Social Media Marketing World Social Media Examiner Trello (Trello keeps track of everything, from the big picture to the minute details.) Agorapulse (Simple & affordable social media management.) Hootsuite (Social media marketing & management dashboard.) Duncan Wardle (Former VP of Innovation at Disney) Man In The Pew (Podcast) Phil Mershon (LinkedIn)

Want to know what the Best Social Media Conference is? It’s Social Media Marketing World and the ICONIC Phil Mershon (Director of Events, Social Media Examiner) is here to tell us all about it! He’ll be discussing the evolution of Social Media Marketing World (SMMW: 5,000 marketers and creators at the mega-conference designed to empower you with business-building ideas—brought to you by Social Media Examiner) and how it has grown into the giant it is today. Phil will also be answering your questions about the tech they use to assist them in planning the event each year, and how they leverage the data they receive to improve future SMMW! He’ll also share a little bit of a peek into next year’s event and what he’s most excited about! You don’t want to miss this..and we hope we’ll be seeing you at the Best Social Media Conference, Social Media Marketing World 2018! We want to help keep you up-to-date on the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were shared by our guest panelists and mentioned in this episode! You WANT to check these out! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. We do this for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: Phil Mershon of Social Media Examiner (@phil_mershon) Will Curran of Endless Events (@itswillcurran) Check out the epic resources mentioned in this episode: Social Media Marketing World Social Media Examiner Trello (Trello keeps track of everything, from the big picture to the minute details.) Agorapulse (Simple & affordable social media management.) Hootsuite (Social media marketing & management dashboard.) Duncan Wardle (Former VP of Innovation at Disney) Man In The Pew (Podcast) Phil Mershon (LinkedIn)

WDW Radio # 479 - Interview with Duncan Wardle, Former VP of Innovation & Creativity for the Walt Disney Company I’m so excited to share my conversation with Duncan Wardle with you this week. While you may not recognize his name, he is the former Vice President of Innovation & Creativity for the Walt Disney Company. In his nearly 30 year career, he helped send Buzz Lightyear to space, built a swimming pool on Main Street, USA, flew a turkey first class to Disneyland, and helped countless guests create lasting, magical memories. This week, we sit down to discuss some of Disney’s most fun and unique marketing campaigns, Disney and social media (and the Disneyland podcast), customer service, and so much more. Duncan also shares some tips and tactics to inspire creativity in YOU, and a special announcement as well. New Walt Disney World Trivia Contest Join WDW Radio NATION, get monthly rewards, and help support the show! http://WDWRadio.com/support Watch. chat and CALL-IN during Lou's LIVE broadcasts Wednesdays at 7:30pm ET at http://WDWRadioLIVE.com Upcoming WDW Radio Disney meets, On the Road events and more! https://Facebook/pg/wdwradio/events Save Money on your next Disney vacation with my new book 102 Ways to Save Money For And At Walt Disney World, and get 40 FREE things to do, eat, collect and enjoy as well. Get your copy now at http://Disney102.com Sit back, relax, and enjoy this week's episode of the WDW Radio show. Thanks for listening! Be sure to tune in next week! - Lou Mongello Let me help you turn what you love into what you do! http://LouMongello.com ------------------------------------- Show Notes, Links and Comments: http://WDWRadio.com/podcasts Call the Voicemail with a question, comment or "Hello!" from the parks - 407-900-9391 THANK YOU for your support by voting WDW Radio Best Travel Podcast for 9 consecutive years! ------------------------------------- Visit http://WDWRadio.com for our Disney blog, videos, events and more! Twitter: http://Twitter.com/LouMongello Facebook: http://Facebook.com/WDWRadio Instagram: http://Instagram.com/LouMongello YouTube: http://YouTube.com/WDWRadio Pinterest: http://Pinterest.com/LouMongello

VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts.   Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and… The post Marketing through Podcasts with Disneyland VP Duncan Wardle appeared first on Eric Schwartzman.