Discussions with Devin Nash

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ With the insane announcement that Ludwig is moving to YoutubeGaming, everyone is talking about the future of the platforms. Which platform will become the place to start a live stream? Begun, the Twitch vs Youtube streaming war has. The Future of Livestreaming will be a battle between Twitch, Youtube, and Facebook Gaming for best streaming platform. In this video we discuss Ludwig's decision to move to Youtube Gaming, and what it means for the future of streaming. We talk about if you should stream on Youtube, Twitch, or Facebook Gaming. This video is divided into three sections - Ludwig and His Reasons for Moving to Youtube Gaming - The Future of Twitch - Youtube and it's Success

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Sometimes on this channel I feature some of the more negative things around influencer marketing. I wanted to make a video talking about some of the amazing things influencers have brought to the world. This video highlights just a few examples of the cool charity that influencers participate in and why I think it works. The main purpose of this video though is to jump on the train with TeamSeas, Mr Beast and Mark Rober and talk about their awesome project to help the ocean by removing trash from it. In a small way I'd like to be a part of this awesome effort and I thought the way to do it would be to talk about how influencers changed the world, and how they are changing it now with projects like TeamTrees and TeamSeas.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ What is the best streaming platform? Where should I stream? Should I stream on Twitch or Facebook? Should I stream on Youtube or Twitch? These are questions I see everywhere and I wanted to make a definitive video on the best place to stream. We go through pros and cons of each platform starting with streaming on Twitch, streaming on Youtube, and streaming on Facebook. There are a ton of overall considerations to find where you should stream. While i do answer the question directly in the video, most people will realize that the best place to livestream is dependent on their own goals as a streamer. You'll make a different decision if you want to grow a stream versus if you want to make money with streaming. Where should I start streaming? This video answers where you should start livestreaming.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ After thinking about it I decided to upload this video from Patreon about marketing. It's a different feel from the videos I do here but I wanted to see how it does. I think about marketing and advertising and how attention economy works all the time. I'm also interested in why some people become successful and others never seem to reach their marketing goals. Why do some videos get tons of views? Why do some people tunnel on a single marketing concept? This video is about keeping a more open mind in business, marketing, and advertising. When you're a marketer you aren't married to any concept or idea, you're a mercenary and your currency is attention.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ I've been thinking about content marketing and marketing strategy in content creation for a long time and wanted to talk about it. Marketing and advertising strategy are changing and for anyone who is creating content, streaming on Twitch, making Youtube videos, or just interested in the subject of the attention economy should look at how the influencer economy is evolving and what it means. I realize this is a bit different from what I do normally and I hope people are interested in it. I love discussions around influencer marketing and where the world of advertising and marketing is going. This video covers social media marketing strategies and social media marketing tips for 2021. It'll also help small business owners grow their social media followings.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Do Twitch Streamers make too much money? The discussion has started as a result of a major Twitch data leak, that allegedly shows the financial data of tens of thousands of streamers. The leak and the data spawned an argument over Twitch streamer revenue, with several famous streamers such as Hasanabi and Syukkuno being called out for making too much money. I wanted to address the issue of how much money streamers make on Twitch - and provide some data analysis on a macro level without getting into any leaks from the specifics of individual streamer income, whether it's real how much streamers made on Twitch or not. I hope to talk about the type of work that goes into streaming on Twitch, how much money Twitch streamers make as a whole, and how likely it is that you will make money on Twitch. I think this is an important discussion and want to see more people talking about it!

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ I saw this clip of Logan Paul talking to someone who was asking him for a job and it got me thinking about networking. This clip is an awesome opportunity to review networking skills, how to get a job, and how to ask busy people for their time. You might've seen this person ask Logan Paul for a job. Do you think Logan Paul was right or wrong in how he responded to this guy asking for a job? I love this opportunity to discuss networking, job finding, and how to approach content creators for work with them.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ This is it! The livestream platform update video I've wanted to make for a long time. I wanted to do a data breakdown on the livestream platforms and cover Youtube Gaming Live, Twitch, and Facebook streaming. Thanks to Stream Hatchet, we have some aggregated data on how each of the platforms are performing. But does the data tell the whole story of Youtube Gaming and Twitch? This video is made to explore the biggest questions around Twitch, Youtube, and Facebook Gaming. Which platform should I stream on? What is the best streaming platform? Where should I start as a new small streamer? And most important, where can I grow my channel the best? This is my shot at the future of live streaming. Also as a note, interesting note from swb on our Discord - apparently Youtube Gaming changed their live hours by changing what they consider a live view. In December 2020 there was an algorithm change that caused massive day-to-day drops in live viewership. If there is no viewership API on Youtube this explains why Stream Hatchet may rely on bot polling displayed viewership. It's possible this accounts for the change in viewership reporting, source: https://twitter.com/Nuancer2/status/1336329550326743041

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Dr. Lupo was one of Twitch's premiere content creators, raising millions of dollars for charities such as St. Jude's - and a Twitch streamer that Twitch itself donated 1 million dollars to for his 24 hour charity stream. Dr. Lupo is a phenomenal creator and one of Twitch's top streamers. It's surprising then to hear that Dr. Lupo has taken an exclusive deal with Youtube Gaming Live. Dr. Lupo leaves Twitch. This video explores that decision, talks about the difference between Youtube Gaming and Twitch, and explores streamer growth potential on both platforms. The most interesting part of this video is exploring the future of Youtube Gaming and other potential influencers like Lirik, Summit1G, and TimtheTatman coming to Youtube.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ The dreaded small streamer syndrome, or what holds back streamers on Twitch from successfully growing their streams. If you know someone who constantly streams on Twitch to a tiny viewership and victimizes themselves for it, this video is for you. I go over the top 6 mistakes small streamers make to not grow on Twitch. This is a video made out of as much frustration as it was value driven. I think anyone in livestreaming can be successful, but almost everyone falls into the same bad practices that drive streamers to have low viewers. The top 6 mistakes in this video are something almost every small streamer can relate to. If you're a Twitch streamer looking to grow a stream, or get more viewers on Twitch, maybe this video focusing on top mistakes Twitch streamers make will be better than a video about growth tips.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ This is a follow up video requested because I haven't covered the issue of the recent protests against Twitch, or the recent ADayOffTwitch movement. I wanted to make a video talking about boycotts, protests, and disagreements as they relate to social media platforms, with a focus on Twitch. The majority of people want to enact positive change, and come at it with good intent. I want to diverge a little from a lot of larger creators and not talk about how pointless X or Y thing is, but actually provide an actionable rubric on how to talk to corporations to enact change, and how people are Twitch are likely thinking (if they think at all) about movements like this. My objective here is to let people know that every voice matters - but also convey that protestors need to structure their actions and objectives in ways that companies can understand and act upon. I hope this will help people concerned about the very legitimate and several issues (including marginalized creators!)

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ I've wanted to make a video about legal viewbots on Twitch for a long time. Many people know about the illegal viewbotting when streamers viewbot on Twitch, but few people know the breakdown of how it works legally. There are ways to viewbot on Twitch that are completely above water and that tons of streamers actually do every day. In this video we break down viewbotting on Twitch and cover both its legal and illegal variants. We actually pull up a livestream example of effective viewbotting - called "embed streams" and we discuss how embedding streams on Twitch work. I did a previous video on this a long time ago, but never fully covered how many fake viewers on Twitch there are. This is meant to be the full breakdown.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Today we're discussing the frequency of hate raids on Twitch via bot accounts. We're also covering the Twitch streamer movement #ADayOffTwitch that is asking streamers to take a day off streaming on Twitch to get them to do something about bot problems on Twitch. But can Twitch stop bots from hate raiding streamers? We explore this topic today. I cover the difficulty of stopping bot raids on Twitch, and we discuss the latest of viewbots on Twitch. The problems with bots are a social media wide issue. Can Twitch ever successfully combat bots on Twitch? Are streamers reasonable for wanting Twitch to do something about it?

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Twitch always surprises me with its ability to introduce features that not a single person likes. Is this a focus group thing? So Twitch has introduced a Twitch Pay to Win feature, where you can boost a Twitch stream. You can boost a Twitch stream for money and pay for recommendations - where your stream is featured to users on the website in certain places. Make no mistake that you are not paying for viewers on Twitch, and you're not viewbotting either - these are two different things and we break them down here. This isn't paying for viewers on Twitch, or paying to grow on Twitch. It's an entirely different system that isn't as effective. Giving money to Twitch to boost your stream when Twitch already takes the highest percentage of revenue from creators than any platform feels pretty bad. The community agrees and basically no one liked this change. I made this video about Twitch recommendations and the Twitch recommendation system so that people fully understand this system and what it actually does.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ This is an exciting video about OnlyFans annoucement that they are banning sexually explicit activity on the website. OnlyFans is a massive platform for creators featuring adult content, and this change comes as a surprise to many. There's much more to understand here than meets the eye - and this video should be a full 360 look at the Only Fans platform, how payment processors effect OnlyFans, and what will happen to the money Only Fans creators make. There's big changes for OnlyFans creators ahead, as well as Twitch and Youtube influencers who make money from OnlyFans. This is the video you will want to watch to learn about the actual changes coming, why payment processors like Stripe are behind this, and the true story of the Only Fans ban and how it'll effect content creators going forward. This is an exciting talk in general about NSFW content and how it relates to other platforms like Patreon and Tumblr as well! Thanks to Unnr (from Discord) and Sevadus for their additions to this video!

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ I've long wanted to make a video that covers the world of ads on Twitch and Youtube. Of all questions around content creation, how much money creators make off Youtube and Twitch ads are one of the most confusing. So I'm going to try to do an okay job of explaining how much youtube pays per 1000 views, and how much Twitch pays per 1000 views. How Twitch streamers make money from ads is a confusing topic I've never seen anyone delve well into. Streamers don't have an idea of how much money they can make from ads, or if it's even a viable career path to make money from ads as a streamer. In this video we breakdown CPM and how it is effected by market demand. The ad systems are different across Twitch and Youtube. It's a long and technical video, but my goal in this video is to give a basic overview of ads and how they work. After watching this video you should have a good understanding of how streamers and Youtubers make money from ads.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Today I want to talk about possibly the BIGGEST Change Coming to Twitch that somehow a ton of people missed! Sara Clemens, aka the COO of Twitch, has announced her resignation 6 months in advance. This is a big change for Twitch and could lead to further change down the line. Sara Clemens was hired as Twitch COO in 2018 and is responsible for steering Twitch in the direction of developing key features like Twitch Clips and has led massive monetization overhauls for Twitch Streamers. With Sara Clemens resignation announcement from her position as COO of Twitch we could see a massive shift in the direction Twitch takes going forward. I wanted to talk about how the changes at an executive level at Twitch may effect Twitch streamers. The changes Twitch is making will effect streamer income, how streamers make money, and the next 6-12 months of streaming on Twitch. If you are trying to grow a Twitch channel, you will want to watch this video. I don't think Twitch will fail, or is in any danger of shutting down. The changes coming to Twitch will change how small content creators grow and stream on Twitch.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ I've been trying to quit social media forever. It feels like I try a social media detox every few months and always end up going back. I wanted to make a video about why I quit social media but also how I quit social media. I finally found a set of techniques to leave social media. I tried leaving for short amounts of time, like not using social media for 30 days. That didn't work. I've never completely understood how much unhappiness social media caused in me until I was able to step back from it. I had to find reinforcing positive behaviors to replace the negative triggers of it. Happy to report a 20-30% increase in mental health and happiness as a result of stepping back from consuming the stuff. It's given me more motivation, an increase in productivity, and driven better results in my business and relationships.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Today I'll be talking about the long awaited Twitch Regional Pricing. Twitch announced their plans to implement Regional Subscription Prices back in May and they're finally here. Regional Pricing, sometimes called Localized Pricing or Pricing Localization, basically adjusts the price of a product or service based on the purchasing power of a region or territory. Twitch's Regional Pricing Changes may see creators experiencing income dips as it initially rolls out. However, the Twitch Pricing Localization will allow for a greater number of users to afford a Twitch Subscription, meaning in the long run Twitch Streamers will see their channels Gaining More Subscribers overall. These Twitch Subscription Changes and Sub Price Changes may seem jarring. Twitch switching to local pricing has many implications. Will Twitch streamers make less money? Make you more money Twitch streaming? This video answers if Twitch streamers will make more or less money from subscription pricing changes. So if you're interested in learning more about how Twitch Regional/Localized Pricing might help Grow Your Twitch Stream, make sure to watch until the end!

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ About two months ago I made the decision to step away from streaming on Twitch until the website improved its practices around the twitch gambling problem, cryptocurrency scams and sexual content. I wanted to make a video talking about why I made the decision I did. This is an issue I've spoken about on previous streams and videos, but in today's video I'm going to explain Why I've Lost Faith in Twitch. Ranging from the rampant Gambling Streams, Hot Tub Streams, ASMR Streams, and Crypto Scam streams, I no longer want to be associated with the platform that supports that kind of content. These Gambling Streams, ASMR Streams, Hot Tub Streams, and Crypto Streams are actively harming Twitch, as advertisers don't want their ads to be on that kind of content. As for my absence, I've been focusing on personal life, my company and what kind of content I want to do going forward. Whether that's focusing more on How to Grow a YouTube Channel, How to Grow a Twitch Stream, or more on business oriented content, I'm not quite sure. However I know when I come back the content will be even higher value than before. Thank you for sticking around and enjoying the content!

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Today I sit down and explain how Twitch Bans Ads from Top Streamers, and Why Your Favorite Streamer is Next. Twitch Recently Decided to Ban Ads from Top Streamer Amouranth, this was done Manually by Twitch and opens up many implications that could potentially Ban Ads from your Favorite Top Streamer Next. This is a scary issue as Twitch has a manual ad system, meaning any Ads served on Twitch will be played across all Streamers, ranging from Top Streamers like Ludwig, xQc, Shroud, TommyInnit, etc, as well as smaller streamers. And with the Hot Tub Meta recently taking over Twitch your Favorite Streamer Could Be Next for having Ads Banned from their Channel. If you are a Streamer, YouTuber, or Content Creator in general, Twitch's actions should worry you and make you question their viability as a Content Creator Platform, and Streamer Platform. Removal of a major Revenue Source from Top Streamers out of the blue like this is extremely worrying, almost like YouTube's own AdPocalypse. If you want to learn How To Grow your Twitch Channel, or How To Grow your YouTube Channel, watch this video and discover whether Twitch is the platform for you

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours Today I got the opportunity to chat with the amazing John Silva about how Artists can Make Money Online. John Silva is an amazingly talented artist who has formerly worked with Wizards of the Coast on Magic The Gathering Cards. I was lucky enough to have John commissioned to paint my Arcadum's Tearing Veil character, Wisp. If you're an aspiring artist who Wants to Make Money Online as an Artist, this is the video for you. We cover the basics of How To Monetize your Art Online, How to Make Money as a Freelance Artist, and How to Sell Your Art Online. John Silva has personal experience with directly Monetizing Art Online, whether that's through direct contact or commissions. John Silva also explains How To Advertise Yourself as an Artist, How to Build an Online Art Portfolio, How to Advertise Your Art Online, everything An Online Artist would need to know to make money.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ Today on stream I talked about Are Hot Tub Streams Ruining Twitch? The Hot Tub Meta has the potential to bring down Twitch as a whole because Twitch lacks a Variable-Ad-System like YouTube. The problem with the Hot Tub Meta is that Advertisers see this content and paint Twitch as a non-advertiser friendly website, lowering Twitch Ad CPMs across Twitch. This could have future ramifications as well, as lowered Twitch Ad CPMs could lead to worse Twitch Subscriber Split rates for Twitch Partners and Twitch Affiliates. I also talk about how the Hot Tub Meta streamers are more often than not trying to push their audiences to Off Platform Paid Subscription Services such as OnlyFans and Patreon. As you know, I always support converting your Audience to an Off Platform Subscription Service such as Patreon, especially if you're a Growing Twitch Streamer. I laid out how to set up a Patreon in my Exactly How to Make $5000+ a Month with Patreon video, and better explain the splits between different Off Platform Subscription services in my Twitch is a Pimp video. Both Exactly How to Make $5000+ a Month with Patreon and Twitch is a Pimp videos are extremely useful for Growing Content Creators looking to Make Money on Twitch, Make Money on YouTube or Make Money Creating Content in general.

JOIN OUR DISCORD | http://www.discord.gg/devin https://www.patreon.com/devinnash - Exclusive Bonus Content Over 30+ Hours ___ There's just been a huge update in the ongoing shadow battle going on between music companies and Twitch. Twitch has announced a major deal between themselves and the NMPA. But what does this deal mean for creators and viewers of the website? That's what we explore today. Twitch has had notorious problems with DMCA takedowns and via major record labels and streamers using music they don't have the rights to in their streams. This has resulted in a lot of discussion about streamers getting banned from Twitch for DMCA and DMCA related requests. I've created multiple resources for broadcasters and viewers to find DMCA-free music, including a Discord channel with thousands of DMCA free community submitted lists. You can also use a service like PretzelRocks that gives you DMCA free music. The Twitch DMCA issues are not likely to stop and yes - streamers are still in danger. Understand Twitch DMCA rules and Twitch DMCA explained. My hope is this video clarifies the NMPA and Twitch deal and brings the truth about on the subject. OUR DMCA RESOURCE LIST - https://docs.google.com/spreadsheets/d/12_4JE6yvV4HQ21qA6YJp4Elu_Kz8x0LZiVRMkA3ZIzE/edit#gid=0 If my videos have added value to you, please consider supporting us on Patreon - http://www.patreon.com/devinnash

I had the opportunity to give a Keynote Talk at the Cal State University Alliance. The Keynote focuses on the Future of Content Creation, The Future of Esports, How to Get a Job in the Esports Industry, How to Get a Job in the Gaming Industry, and How to Become a Content Creator. Many of these jobs will likely be in tertiary and adjacent industries as marketers, chefs, video editors, and other secondary support roles. I also give advice on How to Get a Job in the eSports Industry as a College Graduate, How to Become a Content Creator as a College Graduate and How to Grow a Twitch Stream or How To Grow a Youtube Channel. Cal State was kind enough to give me 30 minutes to help their students learn How to Get a Job in Esports, and How to Grow an Audience as a content creator. I was able to share my experiences as the former CEO of CLG, Counter Logic Gaming, and when I ran the League of Legends team, Team Dignitas. If you're interested in learning How To Grow a Twitch Stream, How To Grow a YouTube Channel, or Get a Job in the Esports Industry, you've come to the right Keynote.

I had the pleasure to sit down with Esports Certification Institute CEO Sebastian Park and talk about the recent ECI exam and address some questions the public had, like is the Esports Certification a scam? is esports pay to play? And how to get a job in Esports? Sebastian was able to clear up the miscommunications around becoming Esports Certified and tell me what it will take in the future to get a job in Esports. One thing most people overlooked on the Esports Certification Institute was the amount of Esports veterans on the advisory board. There were big names such as Esports personality Day9, Gen. G CEO Chris Park, and Evil Geniuses CEO Nicole Lapointe Jameson. Assembling a team of this many Esports veterans to come together to focus on the goal of getting a job in Esports was a difficult undertaking, and would not have happened if they did not believe they could help people get jobs in Esports. Everyone thinks that jobs in Esports all exist on teams like Team SoloMid, FaZe Clan, and 100Thieves, but most people overlook all the Esports jobs at companies like Riot Games, creator of League of Legends/Valorant, or Epic Games, creator of Fortnite. I believe the Esports Certification Exam is a great way to work in Esports and become Esports Certified. If someone were to ask me “Is the Esports Certification a scam?”, I would wholeheartedly tell them “No, this is how to get a job in Esports”. Many people in the past and present have reached out to tell me their dreams of getting a job in Esports or working at a team like Team SoloMid, Cloud9, or 100Thieves. I believe that the Esports Certification Exam from the ECI is the answer to their question of how to get a job in Esports. If you are looking for a video covering the Esports Certification Institute with the CEO Sebastian Park on whether or not Esports certifications are a scam, then this is the video for you.

After interviewing 100+ of the top successful streamers on Twitch, I've found a bunch of things in common with them. This video is the 7 best streaming success tips I've found. Nearly every famous Twitch streamer shares these success habits on Twitch. I love creating compilations of top success tips for Twitch streamers, and these skills apply across to success on Youtube as well. Information for this video came from top streamers such as 39daph, xqc, Asmongold, and more. While everyone is unlikely to get to that level, the streaming tips in this video apply across the board to Twitch streamers large or small, and will help anyone looking to grow a Twitch channel or to grow on Twitch. These are also great tips for small Twitch streamers!

This video we're talking about ECI - the Esports Certification Institute - headed up by Sebastian Park. The recent launch of the Esports Certification caused a lot of controversy in the esports community. Most people ended up with a negative response, saying it was useless at best - and at worst a gatekeeping attempt to keep people out of the gaming industry and esports industry. Many people don't understand how hard it is to get a job in esports or to get a job in gaming. Finding work in esports and gaming has always been a matter of luck and nepotism - and an esports certification seeks to try to even that playing field to let collegiate esports, people who are unnoticed, and people who have no other opportunity or addons to stand out. Do esports certifications matter? Will you actually get a job in esports with a certification? Is the ECI just a meme? Wondering how to get a job in esports? Wondering how to work in esports? All of this and more is explored in this video.

Lots of people have been asking me to make a video about how to build a successful Patreon or Kickstarter. I have built a few patreons for businesses and content creators and wanted to summarize what I've seen work with Patreon and Kickstarter. Almost everyone with a skill, talent, small business, Twitch stream, or Youtube channel can increase the value of their work by adding Patreon, Gumroad, or Kickstarter. This video covers the essentials of tier building, adding value to a Patreon campaign or Kickstarter campaign, and the basics of how to create new systems of value for your supporters to get behind. It's my hope with this video that everyone builds a Patreon, or some equivalent to it on another website. It's a great way to make money from your passion. Making money from what you love to do is an eventual goal I'd love to see everyone find. This Patreon tutorial should get you the Patreon tips you need to make money online. This video covers how to set up Patreon tiers, how to set up Patreon, and how to grow your Patreon.

Please consider supporting https://www.youarerad.org/ - Rise Above the Disorder is a charity supporting Gamers and mental health. Today I want to talk about one of the most important topics in the gaming industry, mental health around entertainers and broadcasters. I have never seen a full breakdown of the issue of mental health in streamers. I think streamer mental health is a conversation we have to have more broadly. Individual influencers have done a lot of work on it, such as Asmongold talking about quitting streaming, or Pokimane talking about taking a break from streaming. I know it's out there, but I wanted to make a mental health video about the issue itself, and why mental health issues are so prominent in the streaming world.

The Twitch API was recently updated via Amazon's ad portal VAES for their automated ad system. Discovered via community members Tayari and Saysera, it was found that Twitch added several qualifiers to their ad targeting system including brand safety score, ban history, games played, automod enable, and manual ratings from Twitch staff. This sparked a popular Reddit thread where people surmised that Twitch was implementing a safety score for all its broadcasters. Of course the issue is more nuanced. In this video we discuss the Twitch ad system, how streamers make money, if Twitch can determine how much money you make, what CPMs are, and how Twitch interacts with CPMs. Is XQC a brand risk? Is TrainwrecksTV a brand risk? Are other streamers brand risks? Will a brand score effect how much money streamers get from ads? Many broadcasters believed this was the beginning of Twitch determining how much money streamers should make from advertising, but in reality this is a simple update to Twitch's ad system to better target.

I had the opportunity recently to sit down and do a deep dive with Izzimouse, a Vtuber and veteran content creator who built their career as a Vtuber in VR Chat. Izzimouse has exploded over the past three months gaining over half a million followers on Tik Tok. After seeing Izzi's quick rise and their skills at engaging an audience, I knew they thought deeply about their brand. This video is the full discussion and interview with Izzimouse on how to become a Vtuber, streaming VR Chat on Twitch, and negotiating with Twitch chat. Izzimouse shares how Tik Tok helped them grow their Twitch stream and Youtube channel. They have a long and prosperous journey ahead of them building their brand as a Vtuber on Twitch and Youtube. If you are looking for a talk on using Tik Tok to grow your Twitch brand, making viral Tik Toks, and how to become a Vtuber, then this is the Izzi Mouse interview for you.

I had the honor recently of doing our latest deep dive with Myth, who rose to fame as one of the greatest Fortnite and FPS content creators of all time. After doing a few Scuffed Podcasts with Myth, I realized he thought deeply about his content creation. This video is the full discussion and deep interview with Myth on his career, how he made a successful Twitch stream and built his Youtube audience, and the things he did to become successful. It talks through what he's learned about success and failure, and where he is going in the future. Myth's insane success on Twitch and Youtube is a journey. From a professional Fortnite player to one of Twitch's largest content creators, Myth has defined his path through years of creating content and learning. This was one of my favorite talks, and I was so impressed with how much Myth has learned about content creation in a short amount of time. If you are looking for a talk on growing on Twitch, getting viewers on Twitch, Myth, Myth's fortnite career, or Fortnite Esports, you won't want to miss this talk.

There's a lot of discussion among professional esports around the LCS (League Championship Series) and whether or not Riot Games should remove the LCS Import Rule. The LCS Import Rule - says that a maximum of two players on any professional esports team for league of legends can be from outside the LCS region. Multiple esports team owners have come out in favor of removing Riot Game's LCS Import Rule, saying that it will increase competitive integrity in esports. In this video , we discuss if team owners are working for the better of esports and league of legends, or if they're looking for short term profit. The LCS Import Rule will end up being one of the most important decisions Riot Games makes for the future of esports.

An idea from Lepor in our Discord community prompted this video for me to write down the top questions from millionaires and successful people that led millionaires to their success. This is a departure video from our normal content and I hope everyone enjoys it. I wanted to cover this subject because asking critical questions is one of the keys of successful people. Successful entrepreneurs and those concerned with making money at high levels ask themselves targeted questions. For years I've compiled questions that I thought were force multipliers for my life. This video combines all of the most useful questions I've learned from successful mentors such as Tim Ferris, Gary Vaynerchuk, and more. I also include a ton of my own questions I've developed over the years to direct my thinking. These questions are better than almost any financial coaching you can find. There is no mistake that becoming a millionaire is a matter of directing your mind towards the right questions.

Today we talk an interesting aspect of platforms - platform splits. Platform splits are a concept that many people building brands don't consider. In this video we discuss how the difference between what platforms take as a percentage of total income can be a huge differentiator in how successful your business is. Being a successful content creator or business owner means understanding not just how to make money and grow your brand but also not how to lose it. For a full resource guide on all platform splits we could find, refer to Popret's Guide here: https://docs.google.com/document/d/1_E2Tsh5-oOzu_ULHZFAFs0FsSzkvrtEceifDpmvv1sU/edit This covers the platform splits of most major platforms related to brand creation. If you're looking to grow a stream, grow a brand, grow on Twitch, or figure out how to save money, this is a great video to watch. Twitch takes a lot more money from creators than most people would guess. It's important to understand how much money each platform takes to get the most out of your brand.

I knew that Twitch changed as a livestreaming platform when Among Us came to Twitch. Among Us was just the beginning of what is now a transforming meta on Twitch. The new meta is the collaboration meta. And in this meta, top streamers like Pokimane, xqcow, Valkyrae, Hasanabi, Mizkif, EsfandTV and many many more join together to play games. Twitch has entered a meta of unprecedented collaboration, culminating in play on a Rust server. I break down the collaboration meta of the top 100 Twitch streamers with some cool graphs and data. You'll see how top streamers on Twitch are gravitating towards games like Rust and Among Us.

Popular Spanish streamer TheGrefg made livestreaming history today by releasing his Fortnite skin to over 2,500,000 live viewers. TheGrefg featured his popular Fortnite skin on his live Twitch stream. Grefg shot past any other livestreams on Twitch, including the League of Legends World Championship which came in at 1,700,000 viewers for a world event that costs hundreds of millions to put on. I've wanted to do a video about the upcoming non-English streamers on Twitch since about four months ago when I noticed they were dominating in the top 50 streamers and a good amount of them were growing insanely quickly. TheGrefg gave me a great opportunity to talk about some of the upcoming Spanish streamers and Youtubers like Auronplays and Ibai. The meaningful difference between these streamers is they use Youtube and Twitter as primary growth platforms. This causes Ibai and Auronplays to put up insane numbers on their collaborations with celebrities or other streamers. The face of Twitch is changing and different streamers will grow. I hope you find this as interesting as I do!

One of the most common topics I see is about motivation to stream. In a recent Reddit thread, a 0 viewer streamer complained that streaming to 0 viewers is unmotivating and he doesn't know how to continue. So how do you keep motivation to stream when you can't grow your Twitch stream, or how do you stream when you have no viewers? I made this video to address and break down this question. There are a lot of complex motivations and thought processes in streaming to low view counts that I want to work on here. This is an issue that small streamers torment themselves over where a few corrections in thinking can completely reshape someone to be a successful streamer on Twitch. I made this video for small and large streamers, and everyone who watches Twitch interested in this phenomenon. I'll cover the larger issue of mental health in streaming in a future video, since that is a topic all in its own. These small streamer tips can help you grow on Twitch in 2021. There are also some great streaming tips for beginners on Twitch. Check Out Our Community! JOIN OUR DISCORD | http://www.discord.gg/devin

Recently, CashApp is under fire for gifting subscribers on Twitch across multiple channels. Several threads have called them out for poor app performance, shoddy marketing, or a sense of cheapness attached to their marketing campaign. In this video we break down how CashApp's marketing modality of gifting subscribers across the platform. I think brands gifting subs and supporting streamers on the platform is something we're going to see a lot more of, and it's a great future that supports the streamers, their communities, and gives attention to the brand. That said, there is a right and wrong way to market on Twitch, and in this video we discuss that. We discuss Burger King and McDonald's questionable ad campaigns on Twitch and how they compare to other ads on Twitch. I don't think CashApp deserves it. CashApp is doing something innovative on Twitch that I've never seen before, and it's been interesting to see a brand uniquely impact the website in a way no one else has before. Obviously this video isn't sponsored in any way. I don't receive any money from CashApp for a sponsorship, though I do work with them via our agency as a client. Neither my company nor I, at the time of this video, has received any sponsorship money from CashApp, Burger King, or McDonalds. I just like to talk about unique marketing campaigns because that's my whole deal. As full disclosure, CashApp has gifted subs in my Twitch channel (without anyone asking them to) and I have helped negotiate deals for them on Twitch via several activations, though not to my personal financial benefit.

For a few months I've been thinking about cancel culture - the concept of deplatforming or canceling an influencer because of a perceived or actual offense they do in private or public. Recently, CallMeCarson - a prominent Minecraft Youtuber - has come under fire and is the latest to experience a mass call for cancellation. I'm not here to pass judgment on CallMeCarson, Keemstar, or anyone involved in the drama / cancellation. I think the marketing implications of cancelling influencers is real interesting. I wanted to explore some of the psychology behind mass cancelling people and some of the unexpected effects it has on Twitch, Twitter, and Youtube. One of the most interesting concepts around cancelling someone is how certain influencers use outrage marketing and manipulation to get haters to do exactly what they want.

Popular Twitch streamer Maya Higa is building an animal conservation sanctuary on Twitch. Maya came to me and asked how to build the business. We also talked about how to build the business on Twitch. I brought in former VP of Amazon Ethan Evans, on the board of Washington State Wildlife, to help talk about conservation, building a brand on Twitch, and growing a stream on Twitch. This is a multi-level talk that really goes into the fundamentals of how to build a business. Some of it is dense, but we cover a ton of ground, and by the end of it you'll know a lot about taxes, setting up a new business, or utilizing Twitch to build a brand. This is a full talk on the first Twitch charity, run by a Twitch streamer. Collaborations with this Twitch charity and many of the creators in OTK such as Asmongold, Mizkif, and EsfandTV are likely! It's exciting to see where Maya will take this new Twitch charity idea.

Recently CEO Sara Clemens came out to talk about new Trust and Safety policies on Twitch. She was quickly quoted by Slasher on Twitter for citing examples in the Twitch Town Hall about banning the words simp, incel, and virgin. In this video I want to break down the corporate view of this issue and how Twitch and Twitch staff are thinking about the issue. In this video about Twitch TOS and Community Guidelines, I talk about what the future of the change in Twitch rules means for Twitch, how much this matters to the future of streaming, and what the truth about the ban on simp, incel, and virgin means. There's a lot of misunderstanding here from people that read headlines. Part of this is Twitch's lack of communication. Twitch could still do a lot better to fix communication with streamers.

COVID-19 is normally out of the scope of this channel. But I believe having a platform means you should work to platform good information if you can. I am lucky enough to have on Dr. Vincent Racaniello, a world renowned virologist and expert on COVID-19. I noticed a lot of misunderstanding in our community about COVID-19 and the vaccine. I wanted to platform solid, scientific information with the goal of educating people and giving people a talk they can send to others that is comprehensive, complete, and accurate to our understanding of the vaccine. The COVID-19 vaccine, developed by Pfizer and Moderna, is a well-tolerated mRNA vaccine using brand new technology. The vaccine is very safe, and I will be taking it as soon as it's offered to me. I hope that others will do the same and that this information finds the right people well. It was enlightening to talk to Dr. Vincent Racaniello. You can find out more about Dr. Vincent Racaniello, where he hosts a podcast with other leading virologists on these issues over at - https://www.microbe.tv/ - please take the time to be informed!

We finally got this talk out. CEO of Pretzel Rocks, Nate Beck joins us for a total deep dive on the topic of DMCA via Twitch and beyond. Whenever we do some work on a topic, I like to bring in an expert to collaborate on the issue. Enter Nate "Knaught" Beck, who started PretzelRocks as the answer to Twitch and Youtube's DMCA problem. A music industry executive, Nate understands the issue of DMCA and how it affects online media in a deeper way than anyone I've met. If you've been wondering if Top Twitch Streamers will get banned from Twitch, or how Twitch streamers will deal with DMCA bans - this is the talk that answers all those questions. This is a total comprehensive look at the music industry, DMCA issues on Twitch, and the problems of DMCA on Twitch and Youtube. This is the Twitch DMCA problem explained entirely. It also covers the past, present, and future of DMCA on Twitch.

I got to sit down with One True King, World of Warcraft's newest esports organization led by Mizkif, Asmongold, Esfand, Rich Campbell, and Tipsout. This is a lighthearted conversation about the new esports organization and what they plan to do. I also posted an analysis video on One True King that is a full breakdown on what I think the team is going to do. I'm excited about it from a Twitch streamer perspective, on how it will help grow the platform, and what will come next for One True King. In this episode, we talk with Mizkif and Esfand on One True King, also known as OTK, about the esports organization, the content they're building, the new Twitch streamers, Twitch streamer growth, and why I wasn't approached for the CEO position (the most important question).

I recently had the opportunity to talk to Artosis, the legendary Starcraft II esports shoutcaster, about his career and the way he measures success. We talked about everything from growing a brand in esports, to becoming one of esports first shout casters and commentators. We cover pro gaming, the path to being a pro gamer, and how to build a brand as a professional esports player. I hope there's a lot of value in this talk for everyone. Artosis, Tasteless, and Day9 are some of my OG most respected people in esports and it was so cool to sit down with him and talk to him. Artosis is a legend and there's so much to learn from him. Hope you all enjoy this as much as I did!

In a tweet announced in September - Twitch has announced they will now force ads to be run if streamers do not run the ads themselves. Similar to other platforms, "midroll" ads are ads played during a livestream. Previously a streamer could choose to run ads when/if they wanted to, and only preroll ads were not optional. With this addition, midroll ads will run if you don't manually run ads for 3 minutes of every 60 minutes of live broadcast. My tweets about this are here: https://twitter.com/DevinNash/status/1305684334691532802 https://twitter.com/DevinNash/status/1305697309015994368 Since I've received a fair amount of (expected) push back from small streamers on the addition of midroll ads and their necessity - this episode is made to clarify how the system and how/why it works. There will be a follow-up talk discussing complexities in how Twitch ads work, and how fill rates work. There is so much misunderstanding about how the ad system on Twitch works. Most people haven't read and don't understand that if you run ads you will not get ads that interrupt your broadcast. Other complaints include smaller broadcasters getting less benefit from running ads, which is an argument that comes from just not understanding how ads work. You need to understand Twitch midroll ads, how midroll ads work, and the fundamental system behind how ads make money for streamers. This is unfortunately a super nuanced topic that requires a lot of education to understand - so expecting some degree of ignorant negativity due to 'ads bad.'

I've followed Ninja's career for several years. Ninja is the entertainer who has made some of the largest moves in the Twitch and Youtube space. With 26,000,000 subscribers on Youtube covering mostly Fortnite and other FPS games, I was surprised that Ninja announced he was returning to Twitch as a full-time streamer. Did Ninja get a deal on Twitch? Did he just want to stream on Twitch? Did Ninja think he could grow better on Twitch? Was there a Ninja Twitch deal? Why is Ninja back on Twitch? So I wanted to make a brief episode (16 minutes lol) about if Ninja should have returned to Twitch or if he should have considered Youtube instead. On Youtube with a huge amount of subscribers Ninja pulled 135,000 viewers on an unannounced Youtube stream. But on his official debut back on Twitch, he only capped at 100,000. A consistent stream on Youtube would have done better and he would have grown more on Youtube than growing on Twitch as a streamer. It's possible that wasn't his mission though. Listen to this talk to find out why.

A new product for esports just came out from Twitch called "Versus by Twitch." Located at https://esports.twitch.tv/ - this new Twitch product allows any content creator and Twitch streamer to start up an esports tournament of their own. Esports tournaments are available to be run by the entire streamer community of Twitch. In this episode, I want to cover some of the massive implications for esports that Twitch Versus has. It's one of the greatest ways for new esports talent to be discovered and new streamers to grow on Twitch. Esports hasn't had a great way for new players to be found in games like League of Legends, Overwatch, and Call of Duty. With the arrival of community-run tournaments, Twitch Versus will allow more people to become professional gamers. This great change has a major impact on every esport but especially effects professional gamers looking to grow in esports competitively in small to medium-sized scenes like Smash Ultimate and FGC. Looking forward to seeing what Twitch does with the product. Also looking forward to all of the esports tournaments. Lots of content creators will bring new people into Twitch via the new esports tournament program.

Twitch sings is gone, and some content creators and streamers on Twitch are not happy for it. In this episode we discuss why Twitch sings was shut down by Amazon and Twitch, and what it means for Twitch streamers going forward. It's definitely not the end of the world, but it's important to understand how Twitch works and thinks about releasing and retiring products. As a content creator, you never want to become dependent on another platform's service. Although Twitch Sings was cool for a small community, it presents too many problems from everything to DMCA to licensing issues for Twitch and Amazon. If Twitch Sings was providing some massive ROI to Twitch like bringing lots of users in, this would be okay. In this episode I explain why it's the case that Twitch Sings isn't making money, or making any content creators successful on Twitch.