Editor-in-Chief

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Stefanie Flaxman is Rainmaker Digital s Editor-in-Chief, and each week she delivers the art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business. Discover the professional editorial standards that help distinguish you from your competition.

Rainmaker.FM: The Digital Marketing and Sales Network


    • Apr 7, 2016 LATEST EPISODE
    • infrequent NEW EPISODES
    • 17m AVG DURATION
    • 48 EPISODES


    Latest episodes from Editor-in-Chief

    A Quick Way to Fix Writing Errors You ve Made Multiple Times

    Play Episode Listen Later Apr 7, 2016 14:32


    Edit of the Week: A time-saving technique that helps you find and correct mistakes. The Show Notes 5 Keyboard Shortcuts for Writers and Editors How to Decide Whether to Use It s or Its (Once and for All) Copyblogger blog Copyblogger FM Stefanie s articles on Copyblogger Revision Fairy – You re the Master Storyteller: On Writing &... Listen to episode

    4 Digital Proofreading Tips that Give You an Unfair Advantage

    Play Episode Listen Later Mar 31, 2016 18:21


    Edit of the Week: discover four classic proofreading techniques updated for digital publishing. The Show Notes Stefanie on Twitter How to Review Your Writing Like the Editor of Copyblogger.com Copyblogger blog

    How to Decide Whether to Use It s or Its (Once and for All)

    Play Episode Listen Later Mar 24, 2016 10:33


    Edit of the Week: a dissection of the possessive pronoun its. The Show Notes How to Make Singular and Plural Nouns Possessive

    3 Ways to Sharpen Your Editing Skills and Strengthen Your Writing

    Play Episode Listen Later Mar 17, 2016 24:12


    Edit of the Week: tips for assuming the mindset of an editor in honor of Editor-in-Chief s one-year anniversary. The Show Notes Editor-in-Chief Season One Rewind: 3 Lessons to Revisit Become the Editor-in-Chief of Your Own Digital Media Platform Stefanie s articles on Copyblogger 3 Sources of Fuel for Sophisticated Content Marketers The Showrunner podcast The Digital... Listen to episode

    A Seemingly Minor Fact-Checking Tip that Yields Top-Notch Customer Service

    Play Episode Listen Later Mar 10, 2016 11:43


    Edit of the Week: perform day/date checks as part of your standard editing practice to avoid confusing your audience. The Show Notes Why Haters Are the Petri Dish of Great Content Marketing by Jay Baer

    How to Make Singular and Plural Nouns Possessive

    Play Episode Listen Later Mar 3, 2016 12:47


    Edit of the Week: dissecting possessive, plural, and plural possessive (plus how to stop overcomplicating words that end with the letter s ) The Show Notes The Mainframe

    Do You Use Single Quotation Marks Incorrectly?

    Play Episode Listen Later Feb 25, 2016 10:04


    Edit of the Week: an easy way to remember when to use double quotation marks and when to use single quotation marks.

    Hyphens, En Dashes, and Em Dashes: Do You Know the Difference?

    Play Episode Listen Later Feb 18, 2016 14:59


    Edit of the Week: use precise punctuation to keep your reader in the world you ve created for him with your words.

    5 Keyboard Shortcuts for Writers and Editors

    Play Episode Listen Later Feb 11, 2016 14:32


    Edit of the Week: learn five handy keyboard commands, plus a not-to-miss bonus tip to help you publish like a pro. The Show Notes The Secret Weapon Behind Great Websites: The Role of the Content Editor

    How to Review Your Writing Like the Editor of Copyblogger.com

    Play Episode Listen Later Feb 4, 2016 13:09


    Edit of the Week: an underutilized proofreading technique that helps you spot and correct errors you ve previously overlooked. The Show Notes Copyblogger blog Catch More Writing Mistakes with This Underutilized Proofreading Trick The Professional Way to Proofread Your Writing When You Don t Have Time

    How a Confident Editor Overcomes Perfectionism

    Play Episode Listen Later Jan 28, 2016 12:45


    Edit of the Week: a stress-free process for producing your best work. The Show Notes Lauren Mancke – Head of StudioPress at Rainmaker Digital Rafal Tomal – Lead Designer at Rainmaker Digital Why Content Marketers Need Editors A Simple Plan for Writing One Powerful Piece of Online Content per Week

    Editor-in-Chief Season One Rewind: 3 Lessons to Revisit

    Play Episode Listen Later Nov 19, 2015 12:27


    Should I get a tattoo of Editor-in-Chief s cover art? Listen in for the answer and other highlights from Season One of Editor-in-Chief … In this 12-minute episode, I discuss: 7 types of content that help build your audience 5 key roles of a contemporary Editor-in-Chief 8 signs of weak writing that turn off readers The... Listen to episode

    The Difference Between Making Choices and Attempting to Control

    Play Episode Listen Later Nov 12, 2015 18:15


    “Get behind the wheel; stay in front of the storm …” How can you optimize your chances of a more positive outcome in any situation? In this 18-minute episode, I discuss: Why decisions shape your identity What a woman jogging on the sidewalk with a stroller has to do with the choices you make that... Listen to episode

    Talking Versus Doing: Which Business Stage Are You In?

    Play Episode Listen Later Nov 5, 2015 21:30


    You only have so much energy; where are you choosing to spend it? Take a fun self-assessment. Plus, you ll learn why physical notebooks with lined paper are the best tools for keeping you grounded and productive. In this 21-minute episode, I discuss: The benefits of self-assessment What talking and doing look like in your life... Listen to episode

    The Difference Between Responsibility and Control

    Play Episode Listen Later Oct 29, 2015 9:09


    Why an Editor-in-Chief doesn t have to be (and shouldn t be) controlling in order to be responsible. When you recognize the difference between being responsible and being controlling, you can aim to embody the qualities that will help you work with ease and become more productive. In this 9-minute episode, I discuss: Why responsibility is satisfying... Listen to episode

    Does an Editor-in-Chief Have to Be a Control Freak?

    Play Episode Listen Later Oct 22, 2015 10:36


    If an Editor-in-Chief takes responsibility for all aspects of her content creation, can she ever relinquish control? People want control when they re emotionally attached to outcomes; they want a final result to align with their preferences and therefore (desperately) attempt to shape a situation in their favor. However, do strict preferences create the most productive... Listen to episode

    How to Draft 7 Pieces of Content that Help Build Your Audience

    Play Episode Listen Later Oct 15, 2015 17:24


    Learn about the types of content to produce when you need to grow your audience. Whether you re just getting started or have been producing content for a while (and feel burned out), these seven types of content will help push your content creation forward so you can attract an audience to your digital business. In... Listen to episode

    This Type of Content Won t Grow Your Audience

    Play Episode Listen Later Oct 8, 2015 10:33


    Why a certain type of content is like showing your vacation photos to strangers. Avoid this common content mistake with your content and discover what to do instead … In this 10-minute episode, I discuss: The difference between building your audience and serving your existing audience How to evaluate your content ideas Where to start... Listen to episode

    3 Editorial Lessons from Chief Content Writer Demian Farnworth

    Play Episode Listen Later Oct 1, 2015 20:05


    Demian Farnworth returns to Editor-in-Chief to share three lessons he learned from recording 100 episodes of his podcast, Rough Draft. Unknowingly, Demian assumed the role of Editor-in-Chief of Rough Draft and had to make decisions that served both his audience and his own production capabilities. In this 20-minute episode, Demian Farnworth and I discuss: Finding... Listen to episode

    This Tiny Editorial Habit Can Make a Big Difference in Your Content

    Play Episode Listen Later Sep 24, 2015 14:15


    Here s a quick tip that helps you build trust with your audience. Discover how to produce clean, professional writing in a way that also maximizes your chances of creating unique content. In this 14-minute episode, I discuss: A simple, but often ignored, editorial standard When I broke this editorial standard during an episode of Editor-in-Chief... Listen to episode

    Why Twitter s True Value Has Nothing to Do with Your Followers

    Play Episode Listen Later Sep 17, 2015 21:46


    As an Editor-in-Chief, it s your job to determine the best ways for you to use social media. Do you use Twitter in a way that feels natural to you, or do you just follow the social media post formats that other people in your industry use? The answers to those questions don t particularly matter as... Listen to episode

    The Counterintuitive Truth about Working Hard

    Play Episode Listen Later Sep 10, 2015 15:06


    You can stay on top of your content production schedule without getting burned out. Listen to this week s episode of Editor-in-Chief to get digital publishing tips that help you manage your workload. You ll discover that taking a break is part of hard work. What type of breakthrough will you have when you take a break?... Listen to episode

    How to Use a Semicolon

    Play Episode Listen Later Sep 3, 2015 13:28


    Incorrect semicolon usage perpetuates additional incorrect semicolon usage. Learn the appropriate way to use this punctuation mark and put an end to the cycle. The next punctuation lesson in the Editorial Standards series will help clarify misconceptions about an elegant and practical punctuation mark. In this 13-minute episode, I discuss: What I would have named... Listen to episode

    How to Use a Comma

    Play Episode Listen Later Aug 27, 2015 13:43


    On this episode of Editor-in-Chief, the Editorial Standards series continues with a lesson about correct comma usage. Commas are often underused or overused. Do you know how to implement the right balance in your writing? When punctuation marks are used correctly, readers take them for granted — they are merely symbols that seamlessly guide readers... Listen to episode

    How an Editor-in-Chief Creates Editorial Standards, Part Two

    Play Episode Listen Later Aug 20, 2015 12:40


    This week s installment of the editorial standards series outlines three digital publishing best practices you can implement right now. Get ready to start making details a priority … In this 13-minute episode, I discuss: How to make your content a trusted source for your audience Why we become hooked on certain digital media and ignore... Listen to episode

    How an Editor-in-Chief Creates Editorial Standards, Part One

    Play Episode Listen Later Aug 13, 2015 19:25


    Discover how to make your digital business stand out by creating and managing editorial standards that add a superior layer of quality to the work you produce. Now that we ve established connection is king, rather than content alone, how do you ensure that your content helps you establish a strong bond with your audience? In... Listen to episode

    The Anatomy of an Editor-in-Chief of a Digital Business

    Play Episode Listen Later Aug 6, 2015 20:10


    Discover the five key roles of an Editor-in-Chief and how they help you establish your own digital business. Through the Editor-in-Chief mindset, you can create a business asset that has the potential to move your career forward. In this 20-minute episode, I discuss: What an Editor-in-Chief looks like in practice How becoming the Editor-in-Chief of... Listen to episode

    An Editor-in-Chief’s Responsibilities in the Digital Age

    Play Episode Listen Later Jul 30, 2015 27:09


    Jerod Morris, VP of Rainmaker.FM, stops by Editor-in-Chief to discuss the responsibilities of an Editor-in-Chief in today s on-demand digital content world. Does the current role of an Editor-in-Chief in the digital space differ from the traditional definition of an Editor-in-Chief? In this 27-minute episode, Jerod Morris and I discuss: The contemporary content marketing environment How... Listen to episode

    8 Signs of Weak Writing that Turn Off Readers

    Play Episode Listen Later Jul 23, 2015 23:19


    What makes writing weak, and are you able to identify the specific aspects of your writing that are weak? Writers can be hard on themselves. They may think everything they write is lousy. But lousy is a vague word — and that general self-judgment doesn t help you move beyond lousy writing. Check out these eight... Listen to episode

    How to Position Your Digital Content for Maximum Impact

    Play Episode Listen Later Jul 16, 2015 17:26


    You don t need to reinvent the wheel when creating the best digital content for your audience … Find out how you can apply a classic marketing lesson to your own content marketing, as well as your product and service creation. In this 17-minute episode, I discuss: The power of packaging (and repackaging) Why we re naturally... Listen to episode

    A Simple 5-Step System for Editing Your Own Writing

    Play Episode Listen Later Jul 9, 2015 13:47


    In order to revise your writing effectively, you need to look at your work objectively. You don t want to just glance at what you ve written, quickly decide it is perfect, and then move on … missing an opportunity to become a stronger writer. But how do you accurately critique your own creation? In this 14-minute... Listen to episode

    A Productive, 3-Step Path to Follow When an Editor Rejects Your Writing

    Play Episode Listen Later Jul 2, 2015 17:44


    When a publication does not want to publish your writing, what is the best way to proceed? Here s a productive way to take action after an editor rejects your writing. This is yet another way that will help you become the Editor-in-Chief of the content you produce. In this 18-minute episode, I discuss: Trusting an... Listen to episode

    7 Common Mistakes Writers Make When Pitching to Editors

    Play Episode Listen Later Jun 25, 2015 31:13


    It is in your best interest to avoid these errors when you’re building relationships with editors … Do you have pet peeves about human interactions? What types of behavior absolutely drive you nuts? You could hate when someone doesn t say thank you when you hold a door open for him or become extremely irritated when... Listen to episode

    The “Sh*t Sink” Principle for Those Who Worry About What Could Go Wrong

    Play Episode Listen Later Jun 18, 2015 14:35


    Learn about a surprise in my hotel room in Denver during Authority Rainmaker 2015. This story demonstrates how you are already well-equipped to handle the unexpected … In this 15-minute episode, I discuss: How preparation builds confidence The Sh*t Sink Principle Why you should start or expand your online business before you think you are... Listen to episode

    Why a Unique Selling Proposition Contradicts Everyday Life

    Play Episode Listen Later Jun 11, 2015 16:02


    Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake … Listen in to find out what it was — and how it affects your business. In this 16-minute episode, I discuss: How a visit with a periodontist turned into a business lesson... Listen to episode

    Don t Quit Your Night Job

    Play Episode Listen Later Jun 4, 2015 28:11


    Editing is evaluating choices you ve already made to move forward intentionally. If Person A and Person B both work with equal passion and effort to move their businesses forward, but Person A has gained financial stability from a self-directed, creative career and Person B has not, what does Person B lack? In this 28-minute episode,... Listen to episode

    A Philosophy of Art for the Digital Age

    Play Episode Listen Later May 29, 2015 36:25


    Today, being a starving artist is so passé … You already know the Internet has the potential to put your creations in front of a much wider audience than you d have at an art show at your local coffee shop. But, this week, photographer Bryan Formhals and I talk about the lesser-known benefits of living... Listen to episode

    Editor-in-Chief: The Reader s Advocate

    Play Episode Listen Later May 21, 2015 15:24


    An Editor-in-Chief evaluates what s best for the reader in ways a writer does not … Discover why a writer s “final” draft is different than an Editor-in-Chief s final draft. In this 15-minute episode, I discuss: Why you need to always delete text from your “final” draft How to keep your readers in your “created reality” How... Listen to episode

    What s Your Favorite Word?

    Play Episode Listen Later May 14, 2015 13:39


    Why you should let go of your preferences to become a more mature writer. Examine your writing like an Editor-in-Chief to keep your audience engaged and to continue growing as a writer. In this 14-minute episode, I discuss: How to experiment with your writing to achieve a new level of maturity Where we can discuss... Listen to episode

    On Being Yourself for a Living

    Play Episode Listen Later May 7, 2015 22:57


    Fulfilling work is built on who you are and what you love. ~ Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life. This week, I talk to Annie Mais, Education Director of Roadtrip Nation, and co-author of the new book Roadmap: The Get-It-Together Guide for Figuring Out What to Do with... Listen to episode

    The Professional Way to Proofread Your Writing When You Don t Have Time

    Play Episode Listen Later Apr 30, 2015 19:45


    It takes time to produce your best work. If you don t have time, do this … Learn how to perform a power proofreading. It s like power napping or a power lunch: You extract a substantial benefit from a brief activity. In this 20-minute episode, I talk about: An important question I forgot to ask Demian... Listen to episode

    ‘Try It from a Different Angle’ and 2 Other Game-Changing Editing Lessons from a Shoddy Vacuum

    Play Episode Listen Later Apr 23, 2015 7:47


    What are you refraining from doing that could dramatically change your content? For your online business to produce your desired results, you may need rethink your strategy to provide the best experience for your target audience. If you think a task is too difficult, this might be the time to try it anyway. In this... Listen to episode

    A Media, Not Marketing Case Study: The Rise of Chef Tim Anderson

    Play Episode Listen Later Apr 16, 2015 56:32


    How does a reality television competition help launch your career if the winner doesn t receive a monetary prize? Today s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011. Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the... Listen to episode

    How to Write Not-to-Miss, Valuable, Unique Content

    Play Episode Listen Later Apr 9, 2015 7:02


    After discovering that content marketing was the perfect fit for my online business, I realized I had a lot of work to do. What was I going to write about? If I just copied what other freelance copy editors wrote about on their blogs or copied GrammarGirl, my writing wouldn t stand out. I didn t want... Listen to episode

    Tenacity and Tissues (or, a Specific Example of Why You re More Capable Than You Think You Are)

    Play Episode Listen Later Apr 2, 2015 6:34


    Plus, two foundational elements of editing and proofreading. I like being extremely prepared when I learn something new. I want to have gotten a solid eight hours of sleep the night before. I want to be in my office, at my desk, on my iMac. I want to have my favorite brand of green tea... Listen to episode

    Can You Be a Writer and an Editor-in-Chief?

    Play Episode Listen Later Mar 26, 2015 62:11


    An interview with Copyblogger Media s Chief Content Writer, Demian Farnworth: How the art of editing complements the art of writing. An editor s job could be viewed as a writer s safety net — an opportunity to catch and correct mistakes before the general public views a writer s work. But what if an editor regards a section... Listen to episode

    Execute a Practical Editorial Strategy With the ‘Prepare; Don’t Plan’ Philosophy

    Play Episode Listen Later Mar 19, 2015 9:03


    How to balance an Editor-in-Chief s long-term and short-term responsibilities. Are you an Editor-in-Chief? Editor-in-Chief (noun): a person who assumes complete responsibility for and ownership of all the communication he or she puts out into the world to enable a self-directed, creative career. Do you want to become one and learn effective ways to take control... Listen to episode

    Become the Editor-in-Chief of Your Own Digital Media Platform

    Play Episode Listen Later Mar 2, 2015 8:37


    Why the editor-in-chief model elevates your content to a superior level. There is a lot of outstanding media online. We often get so bogged down with information overload that our default outlook is that the Internet is full of junk - that it s a rare occasion to discover exceptional content. It may feel rare, but... Listen to episode

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