Podcasts about chief content

Welcome to Market Maker - the podcast that makes finance interesting and easy to understand for everyone.Hosted by Anthony Cheung, Chief Content & Culture Officer at AmplifyME, each week he and a guest break down what's really moving markets, from interest rates and tech stocks to global politics and the latest M&A deals.Think of it like the FT... but with fewer buzzwords, more clarity, and a lot less taking ourselves too seriously.For anyone looking to understand markets better, whether for their career, business, or just curiosity — this is your edge.Subscribe now to Market Maker and stay one step ahead.

Coming off the long weekend, an early release of this week's episode: The first 2024 presidential debate was a turning point in President Biden's candidacy. In this episode, moderator-in-chief John Donvan and chief content officer Lia Matthow sit down with CNN anchor Jake Tapper and Axios's Alex Thompson to discuss the book that has Washington buzzing: “Original Sin: President Biden's Decline, Its Cover-up, and His Disastrous Choice to Run Again.” They discuss what transpired before, during, and after that debate and what it might mean for the future of journalism, the Democratic party, and politics overall.    Our Guests:    Jake Tapper, News Anchor; Host of CNN's "The Lead"  Alex Thompson, National Political Correspondent at Axios    Emmy award-winning journalist John Donvan & Lia Matthow, Open to Debate's Chief Content officer, moderate    Visit OpentoDebate.org to watch more insightful debates.   Subscribe to our newsletter to stay informed on our curated weekly debates, dynamic live events, and educational initiatives.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to Together We Rise Podcast! This is a place where every woman has a seat at the table, and where we can affirm, equip and amplify women's voices globally.  In our Season 2 premiere episode, we're excited to speak with special guest Nona Jones.Nona Jones is a rare combination of tech executive, author, speaker, and preacher. She currently serves as Global Ambassador for You version and has served as their Chief Content and Partnerships Officer as well as as Head of Global Faith Partnerships at Meta.  Nona is the best-selling author of Killing Comparison and Success from the Inside Out. She will release her highly-anticipated new book, The Gift of Rejection, this October. Nona travels speaking at the intersection of faith, business, and leadership and has been profiled by ESSENCE magazine as an "Under 40 Woman to Watch," Nona serves alongside her husband in leading Open Door Church in Gainesville, Florida. Plus, she counts her two sons as her greatest gifts in life. Connect with NonaWebsite | https://www.nonajones.com/Instagram | https://www.instagram.com/nonanotnora/Pre-order her new book The Gift of Rejection | https://www.nonajones.com/gift-of-rejectionWSC Woman to Watch: Torrie SorgeAs a Mixed Race woman, Torrie understands the beauty and complexity of our divine diversity firsthand. It's propelled her to become a truth-teller, bridge-builder, and cheerleader who passionately encourages others to stop hiding and start loving their God-given blend. She loves partnering with individuals, interracial families, youth & women's ministry groups, and church leadership, providing practical tools with Biblical truths as they become bridges of reconciliation and hope within their own circles of influence.Connect with TorrieWebsite | http://torriesorge.com/Instagram | https://www.instagram.com/mixed.ology/

Luke Tunnecliffe is the Chief Content & Development Office at Jam TV and has co-created, produced and been a part of some incredible sport documentaries including 'Making Their Mark', 'The Recruit', 'Fearless' and 'Show me the Money'. He also spent eight years at Channel 9 producing live sport and has produced the beloved 'Rub' on Triple M for 21 years.  This episode is full of insight into a life in television, radio and overall sport broadcasting.  Luke's story is incredible. From walking into the Collingwood Football Club's Coaching box at just 17 years old, he was poached by Channel 9, Triple M and Jam TV...all without a university degree!  Throughout his career, he has produced some Australia's biggest sporting moments both on TV and radio and has led the way in creating behind the scenes sports documentaries that have been rarely created in this country.  We laugh at some of Triple M's funniest moments (including the famous Danny Frawley makeup scandal) as Luke gives us a behind the scenes glimpse of how the magic is brought to the airwaves.  He shares how these massive documentary productions are conceived, pitched and ultimately brought to our screens...you won't believe what is involved in some of them.  He shares his memories of "The Recruit" as well as "Making Their Mark" and the hurdles they had to overcome right in the thick of Covid.   But overall, this episode is a testament to why hard work pretty much trumps all else and why that without world class producers, we don't get world class product!  So get ready to peel back the curtain with the great, Luke Tunnecliffe!    This episode is brought to you by Fleet Plant Hire Solutions. Head to www.fph.com.au for all your earth moving needs!  Shop at Australia's number one golf superstore at www.golfbox.com.au    Follow us on Instagram @dosandd_ Follow us on TikTok @dosandd  Watch & Subscribe to our YouTube Channel here - Dos and D - YouTube Follow us on Facebook here - The Dos & D Show | Facebook  Questions & Enquiries - thedosanddshow@gmail.com  It would mean the world to us if you could follow, subscribe and leave a 5-star review on Spotify & Apple Podcasts. 

This week on the Value Perspective, we're joined by Anthony Cheung, the Chief Content and Culture Officer at AmplifyME. AmplifyME provides financial simulations in markets, banking and technology while partnering with universities to enhance finance programmes and with financial institutions to recruit and upskill their graduate talent. Anthony is also the cohost of the Market Maker podcast. We sat down with Anthony to discuss: how he balances his research with short-term market noise; the question, would turning off the noise improve market outcomes; the role of artificial intelligence in modern markets and its impact on access to various strategies; how to cultivate a growth mindset so you can improve and execute in the context of markets; and finally, can resilience be learned. Enjoy! NEW EPISODES: We release main series episodes every two weeks on Mondays. You can subscribe via Podbean or use this feed URL (https://tvpschroders.podbean.com/feed.xml) in Apple Podcasts, Spotify, Google Podcasts and other podcast players. GET IN TOUCH: send us a tweet: @TheValueTeam  Important information. This podcast is for investment professionals only. Marketing material for Financial Professionals and Professional Clients only.  The material is not intended to provide, and should not be relied on for, accounting, legal or tax advice, or investment recommendations.  Reliance should not be placed on any views or information in the material when taking individual investment and/or strategic decisions.  Past Performance is not a guide to future performance and may not be repeated.  Diversification cannot ensure profits or protect against loss of principal.  The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested.  Exchange rate changes may cause the value of investments to fall as well as rise.  Investing in emerging markets and securities with limited liquidity can expose investors to greater risk.  Private assets investments are only available to Qualified Investors, who are sophisticated enough to understand the risk associated with these investments.  This material may contain “forward-looking” information, such as forecasts or projections. Please note that any such information is not a guarantee of any future performance and there is no assurance that any forecast or projection will be realised.  Reliance should not be placed on any views or information in the material when taking individual investment and/or strategic decisions. The views and opinions contained herein are those of the individuals to whom they are attributed and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds.  Any reference to regions/ countries/ sectors/ stocks/ securities is for illustrative purposes only and not a recommendation to buy or sell any financial instruments or adopt a specific investment strategy. Any data has been sourced by us and is provided without any warranties of any kind. It should be independently verified before further publication or use. Third party data is owned or licenced by the data provider and may not be reproduced, extracted or used for any other purpose without the data provider's consent. Neither we, nor the data provider, will have any liability in connection with the third party data.  

In this special 2-part series of The Deal Room, we dive into an "Ask Me Anything" session with the curious minds of the students on our Summer Analyst Training Programme. Join Stephen Barnet, our Director of Corporate Finance, and Anthony Cheung, Chief Content & Culture Officer at AmplifyME, for an engaging discussion that covers everything from career advice to industry insights.In part 2, the team responded to:What is the difference from a technical and cultural perspective working in the UK vs US? (1:10)To what extent are office politics important to your progression in the firm? (7:43)What attributes would you want junior analysts to have? (10:56)What are common misconceptions about Investment Banks that you wish more students understood? (15:15)Did you ever get shouted out and why?! (19:10)*****Want to enhance your CV with practical experience? Join our next free M&A simulation in partnership with UBS www.amplifyme.com/mafa Hosted on Acast. See acast.com/privacy for more information.

In this special 2-part series of The Deal Room, we dive into an "Ask Me Anything" session with the curious minds of the students on our Summer Analyst Training Programme. Join Stephen Barnet, our Director of Corporate Finance, and Anthony Cheung, Chief Content & Culture Officer at AmplifyME, for an engaging discussion that covers everything from career advice to industry insights.In part 1, the team responded to:I missed out on Spring week, am I doomed? (2:01)What is the timeline of career progression in IBD? (5:50) What steps can I take as a fresh grad to stand out? (10:10)How much programming experience do I need to be a quant? (14:01)With the rise of algorithmic trading is there a threat to traditional roles? (17:18)*****If you're a student interested in a career in finance then try our free M&A Finance Accelerator simulation in partnership with UBS www.amplifyme.com/mafa Hosted on Acast. See acast.com/privacy for more information.

In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice. Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.

The Interview Discusses:Bill Wilson's rise from a data-driven marketer at Arista Records to helming a digital-first local media empire.The extraordinary experience of working with Clive Davis. How he utilized traditional radio as a “trojan horse” to build a digital media company.The competitive advantage of  operating in smaller markets.Why a local content strategy is so differentiated in today's environment.Bill's thoughts on capital allocation.His views on running a publicly traded company.Why he believes Townsquare's stock is intrinsically undervalued.How he intends to unlock shareholder value if the stock price languishes.And much more…Biography:Mr. Wilson joined Townsquare in September 2010 and previously served as Co-Chief Executive Officer and Executive Vice President and Chief Content & Digital Officer of the Company. Prior to joining Townsquare, Mr. Wilson was President of AOL Media from 2006 to May 2010 where he had overall responsibility for AOL's global content strategy. In his nine years at AOL, he also served in a number of roles including President, AOL Programming & Studios and Executive Vice President; and under his leadership, AOL's content sites grew to reach more than 75 million monthly unique visitors domestically and over 150 million worldwide.Prior to joining AOL in 2001, Mr. Wilson served as Senior Vice President for Worldwide Marketing at Bertelsmann Music Group (BMG), which he joined in 1992, and was responsible for worldwide marketing including artist, digital and non-traditional marketing across more than 50 countries for the world's biggest artists including Dave Matthews Band, OutKast, Foo Fighters, Whitney Houston, Annie Lennox, Santana and numerous major recording artists over his tenure at BMG.  Mr. Wilson started his career at BMG subsidiary Arista Records under the guidance of Clive Davis and Richard Sanders, where he was a product manager working with artists across numerous genres including Notorious B.I.G., TLC,  Sarah McLachlan, Kenny G and Spiritualized.Mr. Wilson won an Emmy Award in 2006 for the record setting Live 8 program and was named to the Hollywood Reporter's “Digital Power List” in 2008, which profiles the 50 people who most influence the creation and distribution of content online. In addition, he was profiled in Crain's New York Business' “40 under Forty” and Billboard's “Power Players” in Digital Entertainment in 2005, as well as Hollywood Reporter's “Next Generation” in 2003, and Radio Ink's “Most Powerful in Radio” in 2018 - 2023. Mr. Wilson was voted the Radio Board Chair of the National Association of Broadcasters (“NAB”) in June 2021, after serving on the Executive Board of the NAB since 2020 and previously serving as a NAB Board Member. Mr. Wilson was also recently recognized as 2021 “Executive of The Year” by Radio Ink.Mr. Wilson graduated summa cum laude from the State University of New York at Stony Brook with a B.A. in economics and a B.S. in business management and earned a M.B.A. with honors in finance and marketing from Rutgers University's Graduate School of Management.Unlocking Investment Opportunities Since 1975 At the Boyar Value Group, we've dedicated nearly five decades to the pursuit of value on behalf of our clients. Founded in 1975, our firm has earned a reputation as a trusted source for uncovering undervalued opportunities in the stock market. To find out more about the Boyar Value Group, please visit www.boyarvaluegroup.com

Nona Jones is a rare combination of preacher, business executive, author, and entrepreneur. She oversees YouVersion as the Chief Content and Partnerships officer, is on the board of Christianity Today Magazine and Gloo, and is the author of numerous books, including Killing Comparison, Success from the Inside Out, and From Social Media to Social Ministry. She might be the most impressive person we've ever met. She talks with us specifically about the "gift" of rejection and how it's made her the woman she is today. Learn more about Nona Jones: https://www.nonajones.com/ Support There is More: https://bestillministries.kindful.com/?campaign=1284937 Get 10% discount on Father's House Study with code: FH10 Get the Father's House Study: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fathershousestudy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the Free Spiritual Warfare Course: https://bestillministries.teachable.com/p/spiritual-warfare-workshop Follow There is More Podcast on Instagram: @thereismorepodcast

In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice. Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.

Nona Jones, Chief Content and Partnerships Officer at YouVersion, discusses her role and the mission of YouVersion. She explains that YouVersion is not just the Bible app, but a family of apps that aim to encourage and challenge people to seek intimacy with God every day. Nona also shares how people can use the various YouVersion apps to stick to their New Year's resolution of reading the Bible and growing in their intimacy with God. The conversation also touches on the debate between digital and physical Bibles, and Nona shares about her ministry and her upcoming book, 'The Gift of Rejection.' Chapters 00:00 Introduction and Nona's Title at Youversion01:16 Nona's calling to Facebook (now Meta) and her Transition to Youversion03:28 Overview of YouVersion and its Mission04:41 Different Apps and Bible Plans Offered by YouVersion07:23 The Debate Between Digital and Physical Bibles08:27 Nona's Ministry and Upcoming Book10:28 Connect with Nona Jones Follow The Common Good on Facebook, Twitter and Instagram Hosted by Aubrey Sampson and Brian From Produced by Laura Finch and Keith ConradSee omnystudio.com/listener for privacy information.

This week on the podcast, we're previewing the 2023 NHRL Championships, which will be held this Saturday in Norwalk, CT and livestreamed live over YouTube. We're joined by our good friend Chris Moran, who is in charge of social media growth at NHRL, and is a walking encyclopedia of NHRL's top builders and bots. We also recap the most recent episode of BattleBots Champions.   Follow us on Facebook: facebook.com/behindthebots Rate and review us on Apple Podcasts Tell a friend about the show; we really appreciate your support!

Nvidia reported an incredible 88% jump in revenue this week driven by the ongoing demand for AI chips. However, their shares finished the session flat. What is a fair valuation for the tech stock and can its shares continue to rise?The BRICS (Brazil, Russia, India, China, South Africa) launched their biggest expansion in its history but what is this group of nations, why the additions and what are the long-term implications for the West?Find out the answers to these questions with our Chief Content & Culture Officer Anthony Cheung and Co-Founder Piers Curran.Free daily newsletter https://bit.ly/3Oeu4WkFree Finance Accelerator simulation https://bit.ly/3GoyV5rConnect with Anthony https://www.linkedin.com/in/anthonycheung10/Connect with Piers https://www.linkedin.com/in/pierscurran/ Hosted on Acast. See acast.com/privacy for more information.

Nona Jones is a rare combination of business executive, best-selling author, preacher, and entrepreneur. She currently serves as the Chief Content & Partnerships Officer at YouVersion, and her corporate leadership experience includes serving as the Head of Global Faith Partnerships at Meta. Nona is also the bestselling author of three books, including Killing Comparison, Success from the Inside Out and From Social Media to Social Ministry, the globally acclaimed guide to digital discipleship for churches. As a business executive and entrepreneur, she has been profiled by ESSENCE Magazine as an “Under 40 Woman to Watch” and Florida Trend Magazine as one of Florida's “30-Something All Stars.” She and her husband, Pastor Tim, lead Open Door Church in Gainesville, FL and are the proud parents of two boys, Timothy, Jr. and Isaac and one girl, Goldendoodle Shiloh. LISTEN TO THIS EPISODE IF: You struggle with comparison You want the tools to kill social comparison once and for all You want to break free from internal and external messages communicating a lack of self-worth You aspire to be a servant leader and leave a legacy Follow Nona: Instagram: @nonanotnora Facebook: @nonanotnora www.nonajones.com

David Teicher is Chief Content & Community Officer at Brand Innovators. He's a veteran in the advertising and marketing industry, having worked at AdAge and McCann (back when it was formerly McCann Erickson). Shoutout to Dad Chat! We discussed: - The pizza scene in Italy - His early career and what brought him to Brand Innovators - What Brand Innovators focus on - Some tangible results and outcomes from the Brand Innovators work - Takeaways from Cannes - The discussion about AI (+ shoutout Mekale Jackson) - Brands doing well right now - David's thoughts on the algorithm - We discuss what would make a good social platform these days. What is going on with Twitter. We might have pushed Threads to launch earlier. Not saying we did, not saying we didn't! (We recorded this early afternoon of July 5) 

Gina Pell and Amy Parker are the Chief Content and Chief Executive Officers of THE WHAT. list, a weekly newsletter and community, connecting women to WHAT matters to them. In this episode, Amy and Gina share how they are business partners who “can't quit each other!”  With 18 years and three ventures, they have weathered the entrepreneurial storm together.  After navigating the dot com boom, the 2008 recession, running a lifestyle website, and the dramatic changes in online advertising, Gina and Amy have learned the importance of iteration and pivoting. Each of these lessons, and a little bit of life, have led to the launch of their 3rd business, THE WHAT. list. THE WHAT. list has created a thriving online community of women through curated content around Amy and Gina's discoveries of products, services and experiences. Side note: Nada also uncovers exactly what Gina meant when she coined “Perennial”.You can find out more about THE WHAT at http://www.thewhatlist.com. Please follow us at @thisislibertyroad on Instagram--that's where we hang out the most and connect with our community. And please rate and review this podcast. It helps to know if these conversations are inspiring and equipping you to consider what's now and what's next.

One of the allures of pursuing careers in sports is the uniqueness and unpredictability of the day-to-day work within the industry. Between popular events, a variety of roles that bleed over into other departments, and recognizable athletes bringing recognition to the organization/sport, no two days are ever the same.WorkInSportshas helped aspiring sports professionals make their passion their career since 2000. Today's guests on the WorkInSports Podcast, WorkingNation's Joan Lynch and Melissa Panzer, are showing what that looks like in their “How to Make Money Doing What You Love” series. Lynch, a former Vice President and Executive Producer at ESPN, serves as Chief Content and Programming Officer at WorkingNation. Panzer is an Executive Producer for WorkingNation who also spent time creating content for ESPN. In this episode, the two talk about the future of work in the sports industry with Brian Clapp, with topics including:The inspiration behind the “How to Make Money Doing What You Love” seriesWhether the sports industry is facing a crisis in the way it operatesHow the sports world has changed for employees and what the future of work holds in the industryListen to the entire episode for Lynch and Panzer's perspectives from their experience at WorkingNation. Subscribe to the WorkInSports Podcast for more advice on careers in sports, and check out additional content on our YouTube channel!

This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be  losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of workforce.  Manuela: We start today on a dour note, but it's the largest story to happen this week and bears covering. This Monday Spotify CEO Daniel Ek announced the company is downsizing six percent of its workforce. Chief Content and Advertising Business Officer Dawn Ostroff is also leaving the company. Todd Spangler's coverage of the announcement for Variety does the math on what six percent actually means.“The layoffs will eliminate nearly 600 jobs; Spotify most recently reported having 9,800 full-time employees worldwide as of Sept. 30. The company estimated that it will incur approximately €35 million-€45 million in severance-related charges.” In the Tuesday issue of Podnews, editor James Cridland notes that in addition to the layoff announcement, Spotify's job website has removed all open full job positions. As of this writing the site only has 23 open positions, all of which are internships. From Spangler's article:  “Employees who are getting laid off will on average receive about five months' salary in severance payments, per Ek's memo. In addition, all unused vacation time will be paid out to any departing employee, and all terminated employees will be eligible for outplacement services for two months.” Ostroff was a big name behind a lot of Spotify's big-ticket podcasting acquisitions. Between her departure and the overall downsizing, this news seems to signal Spotify is down-shifting into treating podcasts like it has treated music. It's not necessarily the end of Spotify expanding into podcasting, but they likely will be focusing on expansion without owning content.  New TikTok Podcast feature appears Arielle: Last Wednesday Sydney Bradley and Dan Whateley of Business Insider published new details in the months-long windup to TikTok officially getting into podcasting. As covered as far back as the October 10th episode of The Download, there has been a breadcrumb trail of evidence the social media platform has intentions of launching some form of podcast listening application. In December of 2021 TikTok users were prompted to complete a survey gauging user interest in both listening to podcasts and creating podcasts. In May a trademark was filed for an application called TikTok Music, which listed podcasts as a form of audio that could be played in-app.  Then, this last October, Podnews got word bots associated with TikTok's parent company were spotted scraping publicly-available RSS feeds. Clearly TikTok was up to something. Now, Business Insider has discovered an unannounced feature has been added to some TikTok accounts allowing users to play video hosted on TikTok as a podcast, a distinction which allows users to browse other apps or lock their phone while the audio continues to play. This is a similar functionality to one YouTube has had for Premium subscribers for years and last year was testing enabling it for all users to promote podcasting listening in certain markets. As Bradley and Whateley's reporting suggests, once podcasts are implemented, TikTok could be primed to become a serious Spotify competitor.  Exclusivity deals lose appeal Manuela: Last Friday Tyler Aquilina , writing for Variety, published a piece that became somewhat prescient in hindsight: Circling back to the topic of podcast companies expanding by acquiring podcasts: Podcast Exclusivity Is Quickly Becoming an Outdated Strategy. From the intro of the article: “If it's still too early to declare platform-exclusive podcast deals dead as we move into 2023, it's becoming ever clearer that this business model is likely not long for this world.” Aquilina's piece presents several data points suggesting the exclusive podcast strategy, most typified by Spotify acquisitions in recent years, is falling out of favor. The article cites reported frustrations from producers who signed big-name deals and went exclusive, including the Obamas choosing not to renew their exclusivity deal with Spotify last year.  One interesting data point is that of the Rogan Twitter Bump, the short-term engagement boost relatively smaller guests on The Joe Rogan Experience get in the week after appearing on the podcast. According to data collected from Social Blade by The Verge, JRE guests with fewer than 500,000 Twitter followers started to experience far smaller influxes of new followers starting December 2020, the month JRE went Spotify-exclusive. Conversely, podcasts that leave exclusivity to wide release are reporting more success in open podcasting. Aquilina reports he was given data from Acast that shows Spanish-language podcast Se Regalan Dudas has seen its listens increase 56% over their first year after leaving Spotify exclusivity. From the end of Aquilina piece: “Podcasting remains a growth business, even if that growth is decelerating. But as in any maturing market, business practices must shift with the times — and in this case, that means the walled gardens are going to start opening up soon.” Buzzsprout to implement premium subscriptions Arielle: Back on January 12th we reported on Apple launching Delegated Delivery, a feature from which several podcast hosting providers can allow their users to upload content to their Apple premium podcast from the dashboard of said host.  The initial rollout included  Blubrry, Libsyn, Triton Digital's Omny Studio, and RSS.com, with Acast, ART19 and Buzzsprout named as the next in line to get the feature in the coming months.  In a surprise twist, this week Buzzsprout announced their own premium podcast subscription offering. Dubbed Buzzsprout Subscription, the feature allows podcasts hosted on the platform to process payments from subscribers. Currently, users can choose between a Patreon-style pricing structure that gives audience members custom incentives, such as a shoutout in an episode, to a more Apple-like paywalled feed.  Revenue collected from the subscriptions can be applied to pay for Buzzsprout hosting fees or converted to cash via a Paypal transaction. As it stands, Apple Podcast Subscriptions pay out 70% of their revenue for new subscribers, with the revenue share going up to 85% payout for subscribers who have stuck around for a full year. According to Tuesday's Podnews, Buzzsprout Subscriptions is a flat 85% payout. With this new feature implementation, as well as the availability of Buzzsprout Ads, it's becoming far more difficult to think of a reason why someone hosting on Buzzsprout would need to leave their dashboard to accomplish something for their podcast elsewhere online.  Quick Hits Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  AdTheorent Is Using Machine Learning To Predict Effective Inventory by Allison Schiff for AdExchanger. In which Schiff breaks down a new application that uses machine learning to score programmatic inventory based on probability the impression will lead to a desired outcome. Application of this tool to podcasting, or any media, would be incredibly interesting.  Here are the brands starting 2023 with new CMOs by Minda Smiley for MarketingBrew.  While there are no directly podcasting-related companies getting new CMOs in this article, new CMOs often mean new perspectives and interest in new channels. Don't be surprised if your kids are listening to a Chuck E Cheese branded podcast by this time next year.  P&G looks to replicate $65m success after taking media planning, buying in-house in fabric care by Julia Cannon for Digiday. A piece covering Procter & Gamble's in-house media planning and buying strategy saving millions over a year. Brands bringing things in-house means fresh eyes and direct access. More contacts overall, but direct to the people that it matters to. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be  losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of workforce.  Manuela: We start today on a dour note, but it's the largest story to happen this week and bears covering. This Monday Spotify CEO Daniel Ek announced the company is downsizing six percent of its workforce. Chief Content and Advertising Business Officer Dawn Ostroff is also leaving the company. Todd Spangler's coverage of the announcement for Variety does the math on what six percent actually means.“The layoffs will eliminate nearly 600 jobs; Spotify most recently reported having 9,800 full-time employees worldwide as of Sept. 30. The company estimated that it will incur approximately €35 million-€45 million in severance-related charges.” In the Tuesday issue of Podnews, editor James Cridland notes that in addition to the layoff announcement, Spotify's job website has removed all open full job positions. As of this writing the site only has 23 open positions, all of which are internships. From Spangler's article:  “Employees who are getting laid off will on average receive about five months' salary in severance payments, per Ek's memo. In addition, all unused vacation time will be paid out to any departing employee, and all terminated employees will be eligible for outplacement services for two months.” Ostroff was a big name behind a lot of Spotify's big-ticket podcasting acquisitions. Between her departure and the overall downsizing, this news seems to signal Spotify is down-shifting into treating podcasts like it has treated music. It's not necessarily the end of Spotify expanding into podcasting, but they likely will be focusing on expansion without owning content.  New TikTok Podcast feature appears Arielle: Last Wednesday Sydney Bradley and Dan Whateley of Business Insider published new details in the months-long windup to TikTok officially getting into podcasting. As covered as far back as the October 10th episode of The Download, there has been a breadcrumb trail of evidence the social media platform has intentions of launching some form of podcast listening application. In December of 2021 TikTok users were prompted to complete a survey gauging user interest in both listening to podcasts and creating podcasts. In May a trademark was filed for an application called TikTok Music, which listed podcasts as a form of audio that could be played in-app.  Then, this last October, Podnews got word bots associated with TikTok's parent company were spotted scraping publicly-available RSS feeds. Clearly TikTok was up to something. Now, Business Insider has discovered an unannounced feature has been added to some TikTok accounts allowing users to play video hosted on TikTok as a podcast, a distinction which allows users to browse other apps or lock their phone while the audio continues to play. This is a similar functionality to one YouTube has had for Premium subscribers for years and last year was testing enabling it for all users to promote podcasting listening in certain markets. As Bradley and Whateley's reporting suggests, once podcasts are implemented, TikTok could be primed to become a serious Spotify competitor.  Exclusivity deals lose appeal Manuela: Last Friday Tyler Aquilina , writing for Variety, published a piece that became somewhat prescient in hindsight: Circling back to the topic of podcast companies expanding by acquiring podcasts: Podcast Exclusivity Is Quickly Becoming an Outdated Strategy. From the intro of the article: “If it's still too early to declare platform-exclusive podcast deals dead as we move into 2023, it's becoming ever clearer that this business model is likely not long for this world.” Aquilina's piece presents several data points suggesting the exclusive podcast strategy, most typified by Spotify acquisitions in recent years, is falling out of favor. The article cites reported frustrations from producers who signed big-name deals and went exclusive, including the Obamas choosing not to renew their exclusivity deal with Spotify last year.  One interesting data point is that of the Rogan Twitter Bump, the short-term engagement boost relatively smaller guests on The Joe Rogan Experience get in the week after appearing on the podcast. According to data collected from Social Blade by The Verge, JRE guests with fewer than 500,000 Twitter followers started to experience far smaller influxes of new followers starting December 2020, the month JRE went Spotify-exclusive. Conversely, podcasts that leave exclusivity to wide release are reporting more success in open podcasting. Aquilina reports he was given data from Acast that shows Spanish-language podcast Se Regalan Dudas has seen its listens increase 56% over their first year after leaving Spotify exclusivity. From the end of Aquilina piece: “Podcasting remains a growth business, even if that growth is decelerating. But as in any maturing market, business practices must shift with the times — and in this case, that means the walled gardens are going to start opening up soon.” Buzzsprout to implement premium subscriptions Arielle: Back on January 12th we reported on Apple launching Delegated Delivery, a feature from which several podcast hosting providers can allow their users to upload content to their Apple premium podcast from the dashboard of said host.  The initial rollout included  Blubrry, Libsyn, Triton Digital's Omny Studio, and RSS.com, with Acast, ART19 and Buzzsprout named as the next in line to get the feature in the coming months.  In a surprise twist, this week Buzzsprout announced their own premium podcast subscription offering. Dubbed Buzzsprout Subscription, the feature allows podcasts hosted on the platform to process payments from subscribers. Currently, users can choose between a Patreon-style pricing structure that gives audience members custom incentives, such as a shoutout in an episode, to a more Apple-like paywalled feed.  Revenue collected from the subscriptions can be applied to pay for Buzzsprout hosting fees or converted to cash via a Paypal transaction. As it stands, Apple Podcast Subscriptions pay out 70% of their revenue for new subscribers, with the revenue share going up to 85% payout for subscribers who have stuck around for a full year. According to Tuesday's Podnews, Buzzsprout Subscriptions is a flat 85% payout. With this new feature implementation, as well as the availability of Buzzsprout Ads, it's becoming far more difficult to think of a reason why someone hosting on Buzzsprout would need to leave their dashboard to accomplish something for their podcast elsewhere online.  Quick Hits Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  AdTheorent Is Using Machine Learning To Predict Effective Inventory by Allison Schiff for AdExchanger. In which Schiff breaks down a new application that uses machine learning to score programmatic inventory based on probability the impression will lead to a desired outcome. Application of this tool to podcasting, or any media, would be incredibly interesting.  Here are the brands starting 2023 with new CMOs by Minda Smiley for MarketingBrew.  While there are no directly podcasting-related companies getting new CMOs in this article, new CMOs often mean new perspectives and interest in new channels. Don't be surprised if your kids are listening to a Chuck E Cheese branded podcast by this time next year.  P&G looks to replicate $65m success after taking media planning, buying in-house in fabric care by Julia Cannon for Digiday. A piece covering Procter & Gamble's in-house media planning and buying strategy saving millions over a year. Brands bringing things in-house means fresh eyes and direct access. More contacts overall, but direct to the people that it matters to. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Host TJ Null returns this week with an episode featuring two special guests: Jim O'Gorman and Dave Kennedy! Jim O'Gorman is the Chief Content and Strategy Officer for OffSec and has been in the information security world for more than a decade. Dave Kennedy, CEO and Founder of TrustedSec, has presented at conferences such as Defcon and Blackhat. Together, Jim and Dave wrote Metasploit: The Penetration Tester's Guide and collaborated on ideas for the Mr. Robot TV Show. They begin the episode by sharing what got them into the information security field and how they met for the first time. Then, they disclose which resources they used to learn more about pentesting. Dave shares how attending events like DefCon and BlackHat gave him indispensable knowledge when he was laying the foundation for his career. Jim and Dave lastly share tips they have for students when they're stuck on a challenge, as well as what they enoy doing outside of the infosec world. Enjoy!

 BenNny gives us his highlights of this weeks Raw, a former Universal Champion Returns to Raw, and some news on who the new Chief Content officer is at WWE Follow the show on twitter @InTheCornerWWE  

A Neighborhood Block Party will be taking place under the Hoosick Street Bridge this Saturday June 23, a celebration of food and culture to the Capital Region community. To learn more, correspondent Sally Becker spoke with Will Pedigo, Chief Content and Engagement Officer at WMHT.

When done well, OOH smashes it. Local brands have been lagging, but the smart ones are learning from the likes of Nike, driving a “creative revolution” in digital out of home, reckons Neil Ackland, oOh!media's Chief Content, Marketing and Creative Officer. While tech like QR codes, 3D animation, location data and anamorphic screens can drive huge results, “There's a difference between what is available that creatives can use and then what's actually coming through the pipeline,” he says. Jetstar ran a QR code-based campaign in Melbourne and reached 6 million people with press coverage. Nike and Twitter are trying innovating creative – then sharing the campaigns on social to drive more engagement. Ackland says oOh! has launched a creative department, Poly, to reverse the lag. “We have to show brands through action how to deliver great out of home creative,” he says. See omnystudio.com/listener for privacy information.

This episode of On Point features an interview with Rob Schneider, Chief Content, Development and Strategy Officer at Learfield. Rob has an accomplished background in corporate development and strategy. He drives innovation and acceleration across the content, data, and digital product teams at Learfield. In this role, he strategizes on how to support growth and development within the sports, media, and entertainment industries. Rob currently serves on the advisory boards of Stadia Ventures, Courtside Ventures, and Big Media Holdings. Rob served in the 82nd Airborne Division of the U.S. Army as an infantry officer, graduating with honors from the United States Military Academy and earned his MBA at the Columbia Business School.In this episode of On Point, Rob talks about why he commissioned for infantry and how networking was so important to help him advance professionally after serving in the military. He discusses the steps it took to get his career started, including the importance of transitioning to new experiences and executive leadership roles. As well, Rob provides insights on sports and video gaming, and how Learfield is at the forefront of their future.---------------“Ultimately, my job here is the same as being a platoon leader in a lot of regards, right. I mean, it's to provide direction, it's to provide resources, to clear the brush so my team can be successful. It's important that I stay close to the business, not micromanage it. But, be close enough to appreciate the challenges that my team has and help build the trust and respect in experience to get things done. Let them know that we're all in the trenches together.” - Rob Schneider---------------Episode Timestamps(1:48) Segment: AAR - After Action Review(3:53) Rob's West Point experience(6:13) Why Rob commissioned for infantry(7:47) Rob's experience shifting gears post military(10:32) Networking after West Point(11:55) Segment: Situation Report(16:00) Rob's experience at Learfield(17:16) Why Rob remains at Learfield(18:47) Rob on the importance of transitioning to new experiences(20:53) Impact of COVID on Learfield(23:00) How Learfield is approaching esports(25:33) Rapid fire questions(27:44) Segment: Standard Operating Procedure(29:51) How Rob's West Point experience shaped him as a leader(32:26) Segment: Giving Back---------------LinksRob Schneider's LinkedInRob Schneider's TwitterTim Hsia LinkedInLance Dietz LinkedInWest Point Association of GraduatesOn Point Podcast

This week's Eye on Travel Podcast with Peter Greenberg covers the bombing of Pan Am 103 on December 21, 1988 over Lockerbie, Scotland, the latest Covid-19 variant on travel and an update on chefs and restaurants and how they are still struggling to emerge from the pandemic with Pan Am 103 Lockerbie Legacy Foundation Founder Victoria Cummock, San Diego Magazine Chief Content Office and Food Network and Big Ten Network Host Troy Johnson, and Economist Industry Editor Simon Wright. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's Eye on Travel Podcast with Peter Greenberg covers the bombing of Pan Am 103 on December 21, 1988 over Lockerbie, Scotland, the latest Covid-19 variant on travel and an update on chefs and restaurants and how they are still struggling to emerge from the pandemic with Pan Am 103 Lockerbie Legacy Foundation Founder Victoria Cummock, San Diego Magazine Chief Content Office and Food Network and Big Ten Network Host Troy Johnson, and Economist Industry Editor Simon Wright. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I have to be out this week, so the staff is going to play episodes from throughout the podcast network we have developed here at The North Star. Today, here's the preview episode of our newest podcast Word.Life hosted by our Chief Content editor, Donney Rose! [From The North Star] Nina Simone once said that it is “an artist's duty is to reflect the times,” when interviewed about her seminal classic Mississippi Goddamn. It is in that spirit of critical reflection that The North Star introduces Word.Life., a new podcast seeking to unpack the intersections of literary art, music, politics and the revolutions that are often amplified in the creative realm. Hosted by The North Star's Chief Content Editor and poet, Donney Rose, Word.Life. is an exploration into the lyrics, verses, messaging and context of the songs and poems and prose and scripts where the art is the heartbeat, bassline and bottom line for radical change. From the timeless classics of yesteryear to the urgent work of modern-day griots, Word.Life. will dissect the work that lights the fire and calls the people to the frontlines. Word.Life. is a weekly podcast that is released every Thursday on all streaming platforms, including Spotify, Stitcher, Apple Podcasts, & Google Play and streaming on Twitch & YouTube. www.TheNorthStar.com

BEERS: Where else but Long Live?! Will swung by the Providence favorite this weekend to try their newest collaboration, “DDH Sea Life,” made in partnership with South Shore-based Vitamin Sea Brewing. With the engagement of so many users on Untappd and beyond, the guys turn this into a discussion on marketing for breweries - how can beer brands use social media to get more customers coming back? Jake reviews Brick Alley House Ale, from the notorious Brick Alley Pub in Newport. A good selection for a humid summer day is awarded the first “situational” ranking in podcast history (we think). BUSINESS (17:17): When David Woodley graduated from the University of Oklahoma with a degree in Economics, he never would've imagined the way his career turned. From selling advertisements at popular satire outlet The Onion, to becoming a partner and advisor to large hospitality and podcasting mediums, David has picked up a wealth of knowledge over his journey in corporate America. It's now led him to become the Chief Content & Revenue Officer at Playmaker: a sports media, events, and merchandise company with a 12+ million-follower social footprint. David discusses why Playmaker has been able to garner a titanic following on social media, why their content resonates so well with their followers, and what's next for the brand. David also breaks down Playmaker's endeavors in athlete representation: from Carlos Boozer and Nate Robinson, to college athletes getting a piece of the pie, there's much to be excited about from Playmaker. BALLS: Since we last recorded, the Milwaukee Bucks are 3-0! Are we their X-factor? We predict the results of Game 6 (and potentially Game 7), and break down the Suns' chances of pulling off a solid two-game comeback. The NHL Expansion Draft takes place on Wednesday, which means the Seattle Kraken will officially have a roster. Is the current format of the draft causing more harm than it is good? Finally, Red Sox left fielder Alex Verdugo was plunked with a ball thrown from the crowd mid-game; the fan that hit him has been banned for life at all 30 MLB stadiums. Is this an overreaction or a fitting punishment? Beers, Business, and Balls is brought to you in part by Goli Apple Cider Vinegar Gummies - a convenient and delicious way for everyone to incorporate Apple Cider Vinegar into your daily health routine. Taste the Apple, Not the Vinegar. Go to Goli.com and use the code THEBBBPOD to get 10% off your order of Apple Cider Vinegar Gummies! Thanks for listening! Remember to hit the follow button on Spotify, and leave us a review on Apple Podcasts. Join the conversation on Twitter and Instagram. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/beersbusinessandballs/support

On this episode of Group Answers, Brian and Chris talk to Drew Dixon about what church small group ministries can learn from the gaming community. Drew is the Chief Content

On this episode of Group Answers, Brian and Chris talk to Drew Dixon about what church small group ministries can learn from the gaming community. Drew is the Chief Content

This week, we kick off the show with an interview featuring Jim O'Gorman, Chief Content and Strategy Officer at Offensive Security, to talk Career Pathing and Advice from Offensive Security! Then, Thomas Lonardo, an Associate Professor at Roger Williams University, joins to discuss the recent US Supreme Court Case ruling of Van Buren v. US! In the Security News, Windows 11, Drive-by RCE, Cookies for sale, McAfee has passed away, 30 Million Dell Devices at risk, & more!   Show Notes: https://securityweekly.com/psw700 Segment Resources: Visit https://securityweekly.com/offSec to learn more about them! https://www.supremecourt.gov/opinions/20pdf/19-783_k53l.pdf: Prosecuting Computer Crimes DOJ,: https://www.justice.gov/sites/default/files/criminal-ccips/legacy/2015/01/14/ccmanual.pdf "Computer Crime and Intellectual Property Section DOJ": https://www.justice.gov/criminal-ccips/ccips-documents-and-reports   Visit https://www.securityweekly.com/psw for all the latest episodes! Visit https://securityweekly.com/acm to sign up for a demo or buy our AI Hunter! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly

This week, we kick off the show with an interview featuring Jim O'Gorman, Chief Content and Strategy Officer at Offensive Security, to talk Career Pathing and Advice from Offensive Security! Then, Thomas Lonardo, an Associate Professor at Roger Williams University, joins to discuss the recent US Supreme Court Case ruling of Van Buren v. US! In the Security News, Windows 11, Drive-by RCE, Cookies for sale, McAfee has passed away, 30 Million Dell Devices at risk, & more!   Show Notes: https://securityweekly.com/psw700 Segment Resources: Visit https://securityweekly.com/offSec to learn more about them! https://www.supremecourt.gov/opinions/20pdf/19-783_k53l.pdf: Prosecuting Computer Crimes DOJ,: https://www.justice.gov/sites/default/files/criminal-ccips/legacy/2015/01/14/ccmanual.pdf "Computer Crime and Intellectual Property Section DOJ": https://www.justice.gov/criminal-ccips/ccips-documents-and-reports   Visit https://www.securityweekly.com/psw for all the latest episodes! Visit https://securityweekly.com/acm to sign up for a demo or buy our AI Hunter! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly

In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada. The following topics are covered: How to find the right influencer for your brand Different categories of influencers: nano, micro, and macro How to select the right influencer for your brand Costs of hiring an influencer Pitfalls when hiring influencers LinkedIn Antonio Boccanfuso: https://www.linkedin.com/in/antonio-boccanfuso/  Website Höski Media: https://www.hoskimedia.com/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Themen im Podcast: - Fakten rund um die Plattform Operabase. - Langfristige Entwicklung des Klassikmarktes. - Die wichtigsten medialen Tipps für Künstler*innen . Ulrike Köstinger ist Chief Content & Partnership Officer bei Operabase, einer Plattform die den Klassikmarkt speziell im Opernbereich Transparenter macht. Künstler haben die Möglichkeit ein Profil anzulegen und so von Intendanten engagiert zu werden. Der normale Konzertbesucher kann über die Plattform an Tickets gelangen und Informationen über das Opernhaus/die Künstler bekommen. Ulrike Köstinger ist 28 jahre alt, studierte an der Wirtschaftsuniversität Wien BWL und an der Universität Zürich Arts Administration. Sie sammelte sowohl im Klassikmarkt als auch in anderen Märkten berufliche Erfahrungen. Drei Jahre verbrachte Sie bei L`Oréal, darauffolgend war Sie Assistent to CEO am Teatro alla Scala, daraufhin Director of Cooperation bei takt1. Ihre Sichtweise auf die Kulturbranche ist dadurch vielschichtiger, zumal Sie sowohl die Angebotsseite (Künstler, Intendanten, Veranstalter) als auch die Nachfrageseite( Konzertbesucher) versteht. Das alles in dieser Episode von Careers of Classical Musicians! Diese Folge wird präsentiert von Dreher.Media

Kelsey Mulyk co-founded Mom 'n' Pop Shop with three other dynamic women offering a carefully curated, unbridled Talent collective providing quality and affordable marketing services for human beings with great ideas.   Kelsey is also the Chief Content Officer. She has worked with incredible brands such as Lululemon, Aritzia and most recently the House of LRC. She lives in Vancouver Canada with her husband and two daughters.    Thanks for listening to Kelsey's #3UNIQUES.   Want to take on something BIG in your life? Seeking a path to transforming your career? Your business? My signature #3UNIQUES Coaching Experience is ready for you - send me a DM if you are ready to start! https://3uniques.com/contact

Deezer's User Centric Payment System trial - what's the latest? In 2019, Deezer announced it was going to trial the User-Centric Payment System - a very different way to pay rightsholders based on streaming users' listening behaviour, and hailed by some as a fairer method. UCPS is a controversial topic: $11.4 billion in revenue was generated by music streaming last year, and deciding how that money is shared is complicated. On our Music Ally TV Show, Alexander Holland, Deezer's Chief Content and Strategy Officer, will share the latest news on Deezer's research and UCPS trial. Joining him is Lottaliina Pokkinen, Head of Legal Affairs for the Finnish Musicians Union, who created a comprehensive study on what UCPS would mean for artists and labels. They join Patrick Ross, Music Ally's SVP of Digital Strategy. It's hosted by Music Ally writer Joe Sparrow. Sign up for the next TV show: https://musically.lnk.to/TVShowSignup Follow us on: Instagram: https://www.instagram.com/musicallybiz/ Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb/ For more knowledge: http://learn.musically.com

This weeks podcast guest is Melissa Chapman, Chief Content and Brand Officer at Jungle Creations - a media, marketing and commerce company for the social age. Mel is a leader in the digital media industry and a key part of the team that has grown Jungle Creations in to a world renowned powerhouse. We talk to Mel about her journey from being Jungle's first employee as a content writer, to now leading the business and its brands with a community of over 121 million followers. Subscribe - Follow - Share www.lovegunn.co

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.

Joan Lynch, Chief Content and Programming Officer, & Ramona Schindelheim, Editor-in-Chief, at WorkingNation share the types of resources available for individuals looking for new employment opportunities. Their journeys in media, which include two Peabody Awards each, have brought them to a platform, a campaign that allows them to connect with the public in a unique way. They are bridging the gap between individuals looking for new opportunities and the resources and trainings available to them.

Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast… One thing I've noticed throughout my career managing people and working through varying situations is that there are two main ways people respond and react to change.  There is a massive group of people who get angry at change, blame it, get frustrated, refuse to adapt because they like the way things have been.   There is another group who owns the change. They adapt, innovate, adjust their strategies and approaches, and fit in with the change rather than expecting the world to come to them. They recognize, change is inevitable.  In 2020 - change isn't just inevitable, it's an in your face, punch you in the gut, steal your lunch, and laugh at you while it walks into your future.  It's trite to say, this year has been a roller coaster - it's been a roller coaster in a tornado, hit by a tsunami and shot into space. BUT, people, businesses, organizations, groups, non-profits -- have adapted. Not all, but many. They've taken personal responsibility for their growth. They have not only recognized change is here, they have accepted it, adjusted to it, looked for opportunities, and re-branded themselves.  Change is good. It may not feel it at the moment, but looking back through history it is sometimes the worst events that spark the biggest sea change toward our future.  I'll give you one example,  In 1965, at the height of the modern civil rights movement, activists in Alabama organized a march for voting rights, from Selma, Alabama, to Montgomery, the state capital.  A march. Not an armed protest, not a riot, a march for voting rights.  Around 600 people assembled at a downtown church in Selma Alabama, knelt briefly in prayer and began walking silently, two-by-two through the city streets. They crossed the Edmund Pettis Bridge and were forcefully pushed back by police. Beaten, trampled, attacked - for marching.  You've likely heard of this event, but at some point you should watch it.  I did, again recently with my kids, and they were horrified.  BUT, and here is the key. Think about this…  What if police hadn't attacked? What if there wasn't a video? What if there wasn't outrage? What if  the 600 people just peacefully matched to Montgomery?  Would we be talking about it today? Would we be considering the civil rights movement and its importance to our history as we do today? Would John Lewis be as impactful a character in US History as he has been? Rest his soul. I don't know… maybe not.  Just to be clear I am not justifying what happened that day, I am not declaring it a good thing -- just pointing out, that we don't often see the end result in the moment, because the future is unclear and we don't allow ourselves to comprehend anything but where we are right now in the moment.  Bringing it back to today, it is hard to see how 2020 will be a positive -- but what if you learn a new skill that is more applicable to the new workforce? What if you meet people you otherwise wouldn't have reached out to? You learn social media advertising, or photoshop, or salesforce, or data analytics, or eSports. I don't know the right answer for you -- all I know for sure is, our world is changing, you need to change with it. No one knows this better than today's guest - Joan Lynch, Chief Content and Programming Officer for WorkingNation. Long time fans of the show probably remember Joan on the show last year, in one of our most popular episodes ever. Well, buckle up - Joan is dropping some serious knowledge on our changing workforce...right…. Now… Questions for Joan Lynch, WorkingNation 1: Before we get deep into the weeds on hiring trends and the prospect for the job market – give the audience a view into the purpose and mission of WorkIngNation 2: Let's start off with a big topic – women in sports – 

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Christoph Trappe https://authenticstorytelling.net/ https://twitter.com/CTrappe https://www.linkedin.com/in/christophtrappe/ https://www.instagram.com/christophtrappe/ https://www.facebook.com/ctrappe Business Storytelling Podcast: https://podcasts.apple.com/us/podcast/business-storytelling-podcast/ Content Performance Culture: https://amzn.to/31R18wZ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro We are all used to hearing this word ‘culture’. A good definition of it would be ‘ the ideas, customs, and social behaviour of a particular people or society.’ So in a working environment this means, in simple terms – what it’s like to work there. From a consumers perspective, Seth Godin summaries it very nicely ‘people like us, do things like this’, which is more about finding where you fit in than generating a culture, but the same principals still apply. But what if we want to build a culture that is focused on creating content. A culture that promotes storytelling and finding those stories that your audience really cares about? Our guest today - Christoph Trappe, will help us uncover how to create such a culture. Christoph is, amongst other things, a podcaster (check out the Business Storytelling Podcast), author (check it out Content Performance Culture) and more importantly for us he is the Chief Content and Marketing Officer at The Authentic Storytelling Project. Perfectly positioned to help us understand both the strategic and the tactical elements of a content culture. In this episode we cover; - Creating a culture where content is king - Being consistent - How to become better at creating content - The process for telling a good story Watch the episode video: https://youtu.be/Db5fxfV09CY Takeaways Top Tip Create once, publish everywhere. I’m a huge fan of this repurposing tactic. It offers a whole bunch of benefits including; continuity, efficiency, awareness, quality control and of course, engagement. Favourite Quote ‘I think everyone can create content to some extent. The biggest hurdle is – what’s your level of letting it go?’ Meaning its more about the content you produce and the value inside this than it is a clean, polished version of the truth. People want authenticity, so let’s give them it. And Finally, the Most Important Takeaway from this Episode Christoph got me thinking when he stated that you need to ‘find stories that your audience cares about.’ This doesn’t mean, dry, dull, obvious content. Try to expand on the topics and areas you specialise in and combine these with storytelling and engaging with your audience. Get creative and see where it takes you! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Steve Mayer is the Chief Content Officer for the NHL. He's also the "Mayor of the Bubble" as he is the man in charge of the game, stadium, and television presentation that we are all seeing from the games in Edmonton and Toronto. Steve is currently living in the Edmonton bubble where one of his duties is as the executive producer of the tremendous behind-the-scenes TV docuseries "Quest For The Stanley Cup." The post Interview With Steve Mayer, NHL Chief Content Producer And “Mayor Of The Bubble” appeared first on SinBin.vegas.

When Netflix began its streaming service in 2008, the movie studios were happy to sell the company their old films and shows. In doing so, they ended up inadvertently creating their biggest rival. As Co-CEO and Chief Content officer Ted Sarandos says, being fast and nimble, and not fearing their bigger competitors, turned out to be Netflix's superpower. Hollywood, The Sequel sponsors include: HBO: Watch Emmy®-eligible programs from HBO at hbofyc.com FX: With critically acclaimed dramas and insightful documentaries. FX Networks has important content to help understand the world today. The limited series “Mrs. America,” with Cate Blanchett and Sarah Paulson explores the movement to ratify the Equal Rights Amendment and the backlash that shifted the political landscape. And the documentary “AKA Jane Roe” reveals the complex truth behind Norma McCorvey’s role in America’s abortion debate. Available on Hulu, and also for Emmy consideration at https://www.fxnetworks.com/fyc

When Netflix began its streaming service in 2008, the movie studios were happy to sell the company their old films and shows. In doing so, they ended up inadvertently creating their biggest rival. As Co-CEO and Chief Content officer Ted Sarandos says, being fast and nimble, and not fearing their bigger competitors, turned out to be Netflix's superpower.  Hollywood, The Sequel sponsors include: HBO: Watch Emmy®-eligible programs from HBO at hbofyc.com FX: With critically acclaimed dramas and insightful documentaries. FX Networks has important content to help understand the world today. The limited series “Mrs. America,” with Cate Blanchett and Sarah Paulson explores the movement to ratify the Equal Rights Amendment and the backlash that shifted the political landscape. And the documentary “AKA Jane Roe” reveals the complex truth behind Norma McCorvey’s role in America’s abortion debate. Available on Hulu, and also for Emmy consideration at https://www.fxnetworks.com/fyc

As the Frame is on hiatus, we are sharing the new show by John Horn, "Hollywood, The Sequel." The limited-run podcast series asks some of the entertainment industry's most influential artists and executives how Hollywood could and should reinvent itself. When Netflix began its streaming service in 2008, the movie studios were happy to sell the company their old films and shows. In doing so, they ended up inadvertently creating their biggest rival. As Co-CEO and Chief Content officer Ted Sarandos says, being fast and nimble, and not fearing their bigger competitors, turned out to be Netflix's superpower. 

Learfield IMG College is a $2 billion company that has the multimedia rights to 54 of the top 65 universities including sponsorship for nearly 130 collegiate institutions, conferences and arenas. Rob Schneider is leading innovation at a unique time in the history of live sports and we talk about everything from data, to startups to creative problem solving.

In today's episode, listeners hear from media executive Derek Koenig, Chief Content and Creative Officer at the Buffalo Groupe and former SVP of Global Creative at Discovery Channel and CMO at Vail Resorts. He discusses leading Discovery through a major rebrand, producing an Emmy winning commercial with Steve Irwin and Lance Armstrong, and working with mega-brands like Nike and McDonald's.

Joan Lynch, Chief Content and Programming Officer at WorkingNation joins Work In Sports podcast host Brian Clapp in a probing interview into the future of sports employmentHey everybody, I'm Brian Clapp VP of Content and Engaged learning at WorkInSports.com and this is the Work In Sports podcast…Something struck me the other day as I was writing the outline for one of our episodes. When I was in college, I wouldn't have been my target market. Flashback to 1995, I'm a college junior at the University of Delaware, I'm a solid B+ student, involved in some clubs, done some interviews… knew that I loved sports. But I would not have listened to this podcast if it had existed, which it didn't, because we barely had cell phones and email then. I wouldn't have listened because I was always all about the sports events, the sports talk, the sports debate, the highlights, the dunks the grand slams… blah blah blah. I thought the sports business shows on Saturday mornings on ESPN were just the most boring thing in the world.I thought I had it made no matter what. We weren't being hammered over the head with how hard it was to get a job, or how competitive it was… I was just having a good time cruising through life.Bottom line - I would have sucked in today's work environment.Times have changed, and while I still feel like a 20-year-old kid, I know what worked when I actually was 20, wouldn't work now. Which brings up a really interesting question -- what about what works now? How will it change in the future? How will it change even 5 years from now?!Our world is changing exponentially. Allow me to riff for a second -- I went to Europe about 10 years ago. We visited Charlemagne's castle in Germany, which they began construction on in 792. Beautiful structure.Then we went to Edinburgh - and of course, visited Edinburgh Castle...and bought a kilt. Well, that castle was built in 1130 nearly 350 years later. You know what is remarkable -- the castles weren't all that different. Sure there were different styles, but really they were both remarkable stone-built structures that stood the test of time. Over 350 years technology in construction hadn't changed all that much. Now just think of the last 10 years of your life. Think about how many drastically different inventions have come about. Think about how different global existence is today. We're not talking hundreds of years, we're talking exponential change over a decade.I'm not here to tell you that is good or bad, I'm just telling you it is happening, sop we all have to be on top of what is next and what is coming. You have to be flexible and adaptable…and you have to listen. Some people have a knack for knowing what's on the horizon, like today's guest Joan Lynch, Chief Content and Programming Officer at WorkIng Nation...and prior to her becoming a top dog at WorkingNation, she was a VP of Content Development at ESPN...so you know I'm going to ask some questions about that too…Here's Joan Lynch…Questions for Joan Lynch, WorkingNation Chief Content and Programming Officer1: Before we get into the future of employment in the sports industry, which is a massive conversation, lets dig into you a bit – ABC News, Yahoo, ESPN – all on the content side of the news and sports industry – what led you to content and why was that your personal career fit?2: You spent 7 years total at ESPN – first 2 and a half you're an Executive Producer creating and developing many of the networks non-scripted programming – poker, reality, game shows. As EP You're overseeing the entire process, both the creative side and the business - things like budgets and staffing – what were some of the biggest challenges in this role?3: How would you describe your approach to managing staff and did your leadership style change at all as you progressed from ABC to ESPN?4: After being an EP you jumped up to VP of Content Development -  as one of, if not the highest-ranking women in the sports media,

Today, I’m bringing you an interview with Chief Content editor at Ava, as in THE Ava bracelet, Lindsay Meisel. Lindsay has personally experienced the struggles of not having a regular cycle, trying to conceive and all the ups and downs of the process.  Her experience is what fueled her passion for advocating for women’s reproductive health.   In today’s episode, we talk about: The science behind Ava, how exactly it works and why it is one of the most accurate ovulation tracking devices out there Three myths that are floating around out there when it comes to fertility, one of her favorite topics and also mine, How to precisely nail down the ovulation window And Ava versus tracking your BBT I also answered a Listener Question of the Week.  If you would like to submit your question, please send an email to info@adriennewei.com.  Or if you're part of the private Facebook group, you can ask in there.  To get $20 off Ava, use the coupon code HEALTHYANDPREGNANT at checkout.  

Journalist, TV producer and Chief Content officer of American Media, Dylan Howard joins Bo and Carlo this week. He discusses how he got started in journalism and details some of the true crime investigations he has undertaken, including the Jon Benet Ramsey case and the fatal car crash of Princess Diana. He also speaks about some interesting and controversial celebrity stories he's reported on such as Mel Gibson's audio tapes, Charlie Sheen and the Hollywood poker ring. Support the show.

Gina Pell and Amy Parker are the Chief Content and Chief Executive Officers of THE WHAT. list, a weekly newsletter and community, connecting women to WHAT matters to them. In this episode, Amy and Gina share how they are business partners who “can’t quit each other!” With 18 years and three ventures, they have weathered the entrepreneurial storm together. After navigating the dot com boom, the 2008 recession, running a lifestyle website, and the dramatic changes in online advertising, Gina and Amy have learned the importance of iteration and pivoting. Each of these lessons, and a little bit of life, have led to the launch of their 3rd business, THE WHAT. list. THE WHAT. list has created a thriving online community of women through curated content around Amy and Gina’s discoveries of products, services and experiences. THE WHAT has grown beyond its newsletter beginnings and now boasts a vibrant private Facebook group and an in-person experience, THE WHAT. SUMMIT. Side note: Nada also uncovers exactly what Gina meant when she coined “Perennial”. (We’ll let you discover what that means by listening to the episode--it’s fascinating)! Follow THE WHAT. at @thewhatlist on Facebook and @thewhathq Instagram. You can find out more about THE WHAT at http://www.thewhatlist.com and join their private Facebook group at https://www.facebook.com/groups/thewhatwomen/. You can also follow Gina @gpgram and Amy @huddyparker on Instagram. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertysessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

"The Story Teller."   Joanna Coles has been finding and telling stories since she was a young girl. She has been a writer, a publisher, a salesperson, a journalist, a reporter, an editor, an author and on-camera talent in a reality-tv show.   She’s an original thinker, a ground breaker, a glass ceiling raiser, a mentor, and a reference point. She’s also the inspiration for a new tv show based largely on her life.   She has worked for some of the world’s most iconic publications. The Spectator, The Guardian, The Times of London, and she has been the editor of Marie Claire and of Cosmo. And a year ago she was named Chief Content officer for Hearst Magazines.  I talked to Joanna about her early lessons as a very young writer, about how a double murder changed the course of her career, and about her correspondence with the Queen.   For more information: www.FearlessCreativeLeadership.com

In this episode we talk to Connor Gillivan, Chief Content and Marketing Officer at FreeeUp. Check out Connor's book.

The third night of the Democratic National Convention was devoted to A-list speakers –from President Barack Obama to former New York Mayor Michael Bloomberg - whose rousing speeches were filled with praise for Hillary Clinton and with sharp attacks against the Republican presidential nominee Donald Trump. CQ Roll Call’s Chief Content officer David Ellis sums up what the water-cooler talk will be about today and what he expects of Clinton, poised to accept the Democratic nomination. Photo By Bill Clark/CQ Roll Call:Democratic nominee Hillary Clinton joins President Barack Obama on stage after his speech to the Democratic National Convention July 27, 2016.  See more at: http://www.rollcall.com/news/politics/amid-tight-race-obama-passes-torch-clinton#sthash.sAaINUEk.dpuf Learn more about your ad choices. Visit megaphone.fm/adchoices

Intercom content marketing manager, Sara Yin, talks to Anne Handley, about why great content needs goals and metrics, and where the opportunities lie for content marketers.

Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media Share This Podcast * Click to tweet * Share on Facebook Resources Mentioned * http://thecopybot.com/ * http://www.ProductiveInsights.com/hire * http://rainmaker.fm/series/draft/ Books Mentioned * Scientific Advertising * How to Write a Good Advertisement * Breakthrough Advertising * Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) * Reality in Advertising * Confessions of an Advertising Man * Kick-Ass Copywriting Secrets of a Marketing Rebel Related / Mentioned Podcast Episodes: * Episode 001 : Neil Patel (Kissmetrics) On Branding, Investing And Lots More * Episode 003: Jon Morrow (Copyblogger) on How to Use Blogging For Business Success * Episode 006: Chris Garrett (Copyblogger) on Content Marketing For Business Success  * Episode 009: "Blind Man Driving" with Kevin Rogers on Copywriting * Episode 035: How To Use High Leverage Activities To Get Through Your Todo List * Episode 038– Rand Fishkin on How To Create SEO Friendly Content * Episode 044 – Hiten Shah on SAAS and How To Evaluate if The SAAS Model Is For You Key Points (Timestamps) * 1:37  –Demian shares his story as a poet and how it led to copywriting * 3:28 – Why is web copy and copywriting so important for business success? * 4:33 – Writing is involved in all sorts of content including podcasting,

Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media Demian Farnworth is an excellent copywriter, and I'm personally a huge fan. He's a chief copywriter of Copyblogger Media where he writes clear, concise and compelling web copy that demands attention, creates desire and compels action. He's also got an excellent podcast called Rough Draft which I recommend you check out. He's the founder of thecopybot.com. Over the last ten years, he's been a content contributor on Copyblogger, Raven Tools, Crazy Egg and Men with Pens. He's the managing editor for a magazine of four hundred and sixty thousand subscribers and is an award-winning blogger for a real estate marketing company. He's learned that ROI is everything as a master of frequent and rigorous testing. Share This Episode Click to tweet Resources Mentioned Click here to download the podcast shownotes http://thecopybot.com/ http://www.ProductiveInsights.com/hire http://rainmaker.fm/series/draft/ Books Mentioned Scientific Advertising How to Write a Good Advertisement: A Short Course in Copywriting Breakthrough Advertising Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) Reality in Advertising Confessions of an Advertising Man Kick-Ass Copywriting Secrets of a Marketing Rebel Related / Mentioned Podcast Episodes: Episode 001 : Neil Patel (Kissmetrics) On Branding, Investing And Lots More Episode 003: Jon Morrow (Copyblogger) on How to Use Blogging For Business Success Episode 006: Chris Garrett (Copyblogger) on Content Marketing For Business Success  Episode 009: "Blind Man Driving" with Kevin Rogers on Copywriting Episode 035: How To Use High Leverage Activities To Get Through Your Todo List Episode 038– Rand Fishkin on How To Create SEO Friendly Content Episode 044 – Hiten Shah on SAAS and How To Evaluate if The SAAS Model Is For You Key Points (Timestamps) 2:57 –Demian shares his story as a poet and how it led to copywriting. 4:39 – Why is web copy and copywriting so important for business success? 5:40 – Writing is involved in all sorts of content including podcasting, scripts for videos, etc. 5:59 – The two challenges that all content faces online 6:44 – Discussion around the previous podcast interview with Rand Fishkin on how content and SEO are linked 7:15 – Demian on how he writes engaging openings in blog posts 8:17 – Demian shares an example of an opening he created and how he created it. 9:12 – What tools does Demian use to capture openings and ideas when they strike? 10:09 – The "imagine this" opening that Brian Clarke used to really grab the reader's interest 10:31 – The key elements to great web copy 11:34 – The importance of sub-headlines, transitions and fluidity 12:37 – What do you want the reader to feel or accomplish after reading your content? 13:39 – Discussion around the interview with Eric Enge on the art of creating SEO-friendly content 15:10 – James Altucher is a great example of a writer who really has found confidence in his style of writing. 16:20 – You have to be comfortable in not pleasing other people. 16:49 – The Pareto principle or the 80/20 rule 17:47 – The importance of writing things you're passionate about (Readers feel your enthusiasm.) 18:20 –  "Blind Man Driving" as an illustration of passion for copywriting and how it helps you notice it in day to day life 19:03 – What skills and competencies to look for when hiring a copywriter 23:16 – Why copywriters need to have an understanding of good web design 24:24 – What actions can a listener take to get started with finding good copywriters and/or getting good copywriters. 24:53 – Copyblogger Media has a certified accreditation for copywriters. 25:33 — Jon Morrow's site 'boostblogtraffic.com'

Demian Farnworth returns to Editor-in-Chief to share three lessons he learned from recording 100 episodes of his podcast, Rough Draft. Unknowingly, Demian assumed the role of Editor-in-Chief of Rough Draft and had to make decisions that served both his audience and his own production capabilities. In this 20-minute episode, Demian Farnworth and I discuss: Finding... Listen to episode

Welcome to The Writer Files, a tour of the habits, habitats, and brains of renowned writers — from online content creators, to fictionists, journalists, entrepreneurs, and beyond. Great writing is more vital and in demand than it’s ever been. But sometimes writers get stuck — the right words don t appear, we get distracted, or worse, lose interest in our work — and that s when the solitary nature of writing can become a curse. I m here to remind you that all writers have moments of doubt, feelings of ineffectiveness, and droughts where the words won t flow. For writers like you and I to stay productive, creative, and sane, sometimes we just need to take a look at how other scribes find ways keep the ink flowing and the cursor moving. In this episode, I want share the file of prolific online publisher, Demian Farnworth. Between the writing he does for Copyblogger, his personal blog, and his two podcasts that regularly land at the top of iTunes, he promises to … deliver the essential writing advice you need to succeed online. In this 32-minute file Demian Farnworth and I discuss: Why Demian Loves The Writer Files Interview Series How a Poet Learned to Make a Living Online Why You Should Treat Your Writing Like Music Demian’s Secret to His Prolificness Why You Need to Over-Sharpen Your Axe 3 Timeless Ideas that Lead to Enhanced Creativity Why So Many Writers Quit A Single Word that Will Help You Keep the Cursor Moving Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes The Show Notes The Writer Files Interview Series on Copyblogger Influence by Robert Cialdini Demian’s Author Page on Copyblogger.com The Copybot Rough Draft Podcast The Lede Podcast Journalist Michael Kruse Kelton Reid on Twitter Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! The Transcript How Demian Farnworth (Copyblogger s Chief Content Writer) Writes Voiceover: This is Rainmaker.FM, the digital marketing podcast network. It’s built on the Rainmaker Platform, which empowers you to build your own digital marketing and sales platform. Start your free 14-day trial at RainmakerPlatform.com. Kelton Reid: These are The Writer Files, a tour through the habits, habitats, and brains of working writers — from online content creators, to fictionists, journalists, entrepreneurs, and beyond. I’m your host, Kelton Reid, Director of Multimedia Production for Copyblogger Media. I’ve been there in the trenches — from indie screenwriter to online content creator — and I know the battle of the blank page. I’ll be the first to admit that writers are a pretty weird bunch, but we’ve been looked at as conjurers for thousands of years for our abilities to give meaning to thoughts, tell amazing stories, and even sell things. From Aristotle to Don Draper, great scribes have been hailed as heroes since the invention of charcoal. Lucky for you and I, the art of great writing at this critical time in history is more vital and in demand than it’s ever been, but sometimes writers get stuck. The right words don’t appear. We get distracted, or worse, lose interest in our work, and that’s when the solitary nature of writing can be a curse. I’m here to remind you that all writers have moments of doubt, feelings of ineffectiveness, and droughts where the words aren’t flowing. For writers like you and I to stay productive, creative, and sane, sometimes we just need to step away from our keyboards. That’s where The Writer Files comes in. We’ll take a look around and see how other scribes keep the ink flowing and the cursor moving without losing their minds. We may learn a few things about our own process along the way. In this episode, I want to share the file of Copyblogger’s Chief Content Writer, Demian Farnworth. Demian’s a prolific online publisher who’s storied career has spanned from consultant to senior web copywriter and even managing editor for a print magazine. His mission statement is to write clear, concise, and compelling copy. Between the writing he does for Copyblogger, his own personal blog, and his two podcasts that regularly land at the top of iTunes, he promises to “Deliver the essential writing advice you need to succeed online.” Let’s flip through file of prolific writer and podcaster Demian Farnworth. Greetings, Demian. I thought it only appropriate to have you on the show because of our shared work on The Writer Files written interview series over at Copyblogger.com, where you are still a contributing editor to the series, which is very cool. Now, we both have podcasts here on Rainmaker.FM. Why Demian Loves the Writer Files Interview Series Demian Farnworth: Thank you. Yeah, I love doing The Writer Files because it’s a great set of questions. Every time that I do one, the people whom I interview come back with “that was the best interview I’ve ever done.” I’m like, “I’ve got to give Kelton credit because I didn’t come up with the questions.” Of course, the premise is from the Proust Questionnaire. I love doing them, too, because they’re not your typical questions about business, and because we’re in the field of marketing, you can ask the same questions. For me, because it’s The Writer Files, I always enjoy hearing about people outside of their business: “I know that you are many dimensions, so show me more of that.” So that s the reason I like doing those — people walking away and thinking, “That was a great interview.” So, well done. Thank you for sharing that with me. Kelton Reid: Absolutely. It made perfect sense, and you were a good fit for that, and I really love the work that you’ve been doing on it as well. I think we should get into the file of one Demian Farnworth. What do you say? Game? Demian Farnworth: I’m game. Thank you. Kelton Reid: Let’s talk a little bit about you, the author. Who are you, and what is your area of expertise? How a Poet Learned to Make a Living Online Demian Farnworth: The short answer is that I was, or am, a poet who figured out how to make money writing online so that I could make a living and raise a family. I fell in love with marketing and through Robert Cialdini’s book, Influence, realized that what I loved doing — which was writing — I was capable of continuing to do it. I could sustain it through what I did in that I didn’t have to succumb to a sense of “this is stale business stuff.” I could actually treat it as art but have it still be useful and still be meaningful to people who have problems and are looking for solutions. Kelton Reid: I love Cialdini’s Influence, also, and I’ll link to that in the show notes. Where can we find your writing? Demian Farnworth: Copyblogger.com. I think if you look up ‘Demian Farnworth,’ you could find all my articles there. I also have a personal website called The Copybot. That’s TheCopybot.com. Of course, you can listen to my writing on my podcast, Rough Draft, where it’s a daily short show about the craft of writing online. Kelton Reid: What are you working on right now, Demian? Demian Farnworth: I’m working on the show. My thought behind the show was I want it short. I want it daily. I want it sequential. I’m treating it like, everything that I’ve learned over the years, I want to systematize it — like start from the very beginning and work through as if I was having a conversation with people. About two or three times out of the week, I write scripts for that and then I record on Fridays. Then also I’m working with Jerod on the show The Lede. We’re doing great little series. We’re calling it the Hero Versus Villains series, where we take popular concepts in the business and marketing world and debate those from a hero position or a villain position. That’s been a lot of fun, but it’s a lot of research, too. Of course, I’m also focusing on what they call ‘adaptive content’ this year for the Copyblogger blog, and that’s a work in progress. It’s probably going to be a year-long adventure because it’s very new to me and it hasn’t quite been defined, so it’s a bit complicated. I’m finding my way through it. We’re out in front of that trend, so we’re getting the chance to define it. That’s been a lot of fun to do, too. Kelton Reid: Let’s spin through a little bit about your productivity. How much time per day do you read or do research? Demian Farnworth: I want to say three, four, five hours. I mean, I wouldn’t say there’s defined time, because everything that I do read, whether books or blogs, is research in my mind. But if there’s acute research where I’m working on a project, probably about two or three hours a day. Kelton Reid: Before you fire up the MacBook or typewriter, do you have any pre-game rituals or practices? Demian Farnworth: I like to work in the morning. I’m just genuinely freshest in the morning, most clear in thinking, probably most productive. I like to spend probably an hour, an hour and a half, reading and meditating and just getting my head clear. Then once that’s done, I get up. I eat — probably I’m drinking coffee, of course — and then I just sit down and write. Kelton Reid: That brings me to our next question, which is, what is your most productive locale for your writing? Demian Farnworth: I guess my desk. I feel very comfortable, like I’m a creature of habit. I like routine, so I like writing at my desk, but I can certainly find different places in our house to do that or at the local coffee shop as long as I get headphones on. Probably my favorite location is my desk in my office in my basement. Kelton Reid: Do you prefer any particular music or silence while you write? Why You Should Treat Your Writing Like Music Demian Farnworth: I like music. I guess just it depends. I remember Jon Morrow — his answer to this question is “silence” because there’s a certain cadence to writing, and I agree with him. But I find my productivity sometimes goes up when I’ve got the right music and the right cadence. Like if I’m working on a rough draft or a first draft of something, it’s usually something that’s like a drum-storm, driving type of fast-moving where it’s pushing me forward and I’m moving forward. But then when I’m in that more careful, precision phase where I’m editing, I like to listen to more instrumental work by Richard James, who’s also known as Aphex Twin for some background. I also like — and I may butcher the name — the Icelandic band Sigur Rós. Kelton Reid: Oh, yeah. I like those guys. Demian Farnworth: Right. I like that. I don’t understand what they’re saying, so it s not like it interferes with my thinking, but it’s very beautiful. It’s melodic and beautiful. Which phase I’m in determines what kind of music. Sometimes I will just shut everything off and write in silence, but that’s unusual. I like music, and I think that in a lot of ways, I treat like my writing as music. I think a keyboard — my keyboard, my laptop — is not any different than the keyboard on a piano. Kelton Reid: I’m going to have to steal that. How many hours a day would you say you spend writing, and I’m not including email? Demian s Secret to His Prolificness Demian Farnworth: I try to get started about 8:00, but it’s usually more like 8:30, sometimes 9:00. I’ll push through till 12, to 1, till 2, depending on how much I have to do and to get done. Of course, there are breaks in between there. My prevailing philosophy about writing is — I share this with a lot of people — keep your bottom in the seat. It’s also to just push yourself. I’m not really into this idea of having work for 33 minutes and then take a three-minute break or whatever — the Eugene Schwartz technique where you have prescribed times. I let what needs to be done dictate that. I reward myself, so I’ll say, “Once I get to this section, I can go up and use the restroom,” or “Once I’ve nailed this closing, then I can get up and go get something to eat.” I bait myself to finish certain work and reward myself then. This is the long way of saying — to answer your question — it could be anywhere from two, three, four to six hours a day. It just depends on the demand of what I’m working on. Kelton Reid: Sure. Do you feel like you write every day? Demian Farnworth: I do. I don’t typically write on the weekends, though. I feel like I need that break, and I appreciate that break. Sometimes I will break that rule, but I like to completely separate myself from what I’m working on over the weekend. Kelton Reid: All right, this is the tough one. Do you believe in writer’s block? Why You Need to Over-Sharpen Your Axe Demian Farnworth: No, I don’t. I don’t believe in it because I think that it’s a cop-out to say that there’s writer’s block. I mean, sure, we struggle with the ability to say what we want to say. We all struggle with the idea of like, “This is a dumb idea, so I’m not going to write it.” Or we just don’t have anything to say, so we’re not going to write. I think writer’s block is this idea of, “I need to write something, but I can’t write it.” If I feel like I’m in that position, then I clearly have not done enough research. It s that old Abraham Lincoln saying where he says, “If I’m going to chop down a tree, I’ll spend 90 percent of the time sharpening the saw,” or I think that’s what he said — or the axe, whatever it is. Almost everything comes really easily if you over-prepare, so that’s what I tend to do. So if I feel like I don’t have anything to say about this, it’s clear I have not done my homework. Kelton Reid: Let’s talk a little bit about your workflow. What hardware or typewriter model are you presently using? Demian Farnworth: I think that it’s a MacBook Air, and it’s the 13-inch screen, and that’s the extent of what I know. Kelton Reid: I won’t push you on that one. What software do you use most for your writing work? Demian Farnworth: I like to work inside WordPress. If like I’m working on something for our blog, whether it’s our blog or my own blog, I will work in WordPress so that we automatically have the code behind the links and all that if I need to share the text version of it. That’s the preferred way, to work straight in WordPress. If I need to, I ll work in Word, and of course, sometimes I work in Google Docs and on the platform medium, but that’s more copy/paste stuff than anything. Kelton Reid: Do you have any best practices for beating procrastination? Demian Farnworth: I think the only thing that I can say to that is that I just do it. Procrastination does not discriminate between something I really want to work on versus something I don’t want to work on. It’ll occur, but it’s more, I think, just laziness than anything. I know that I’ve got to do it, and that’s why I’m a routine guy. I need to sit down. I have my time. I ve got to work, and I ve got to do the work. I know that it’s not going to go away, so I just need to deal with it. I just tell myself, “Whether you want to do this or not, you have to do it.” If it’s something I want to do, I’ll do it first so it’s done and I don’t have it hanging over my head. Other than that, it’s just “sit down and do the work.” Kelton Reid: This is a broad question, but how do you stay organized? Do you have any mad science or methods? I know I’ve seen some photos of your office. Demian Farnworth: Well, yeah. When I do research, the process is like this. As I mentioned, over-prepare. So you’ve got notes scattered everywhere, whether they’re written or in Evernote. Then organize. Bring those notes together. Codify them into one platform, like Evernote. Then I transfer them into the whiteboard so that I can start to see them and see them in place and how these pieces are going to fit in together. Typically, that occurs when I’m working on something that’s large and sequential and long-term. For example, when I did the native advertising series or the Google+ series, that was my very precise procedure because I knew that I had six or seven articles to write on that. I had a lot of material, and I wanted to see how everything fit into place. It’s word-based storyboarding, is the way I’d probably describe it. Kelton Reid: Yeah. Demian Farnworth: I can see it, and then I can just move parts around and say, “That’s going to go there,” and then pile it. That’s how I would organize my work. Kelton Reid: Okay. The last question about your workflow is, how do you unplug at the end of the day? Demian Farnworth: That’s a good question. I try to get up and leave my office, and I try to leave my phone behind and everything. Then I go spend time with my son or my daughter or go for a run or go read a book completely unrelated to work. It’s really those three things: run, play with the family, or read. Kelton Reid: I want to take a quick pause to mention that The Writer Files is brought to you by the Rainmaker Platform. If you’re looking to easily build a powerful publishing and marketing website that drives your online business, head over to Rainmaker.FM/platform right now and sign up for a free 14-day trial to see if it might be a fit for you. Rainmaker handles all the technical elements of good online business practices for you, including design, content, traffic, and conversion, and does it all under one roof. Head over to Rainmaker.FM/platform right now, and get back to building your online business. All right, let’s talk a little bit about creativity. How do you define creativity in your own words? 3 Timeless Ideas That Lead to Enhanced Creativity Demian Farnworth: That’s a good one. I think creativity is really just bringing two, divergent ideas together. I mean, being creative is experimenting and putting pieces together until they work. That’s such a hard one. I think it was T.S. Eliot who described what a poem was. His metaphor was a chemical reaction where two different elements come together and create something totally new. I think I’ve always probably defaulted back to that definition of creation, creativity. Implicit in that is that idea of experimentation and play and failure, but at the same time enjoying that until you get to a place like, “Aha, that finally works.” Kelton Reid: Okay, so on that note, who or what is your Muse at the moment? Demian Farnworth: Probably music. As a writer, I can’t get away from the connection that when I’m writing something, I want to create an image in someone’s head that they would see with their mind’s eye that could be compared to the way music appears in people’s heads. When I think about the people who inspire me, it’s almost always musicians. Now, I have my favorite writers, but musicians really inspire me because I think there’s something about music that I would like to be able to do, but create as a writer. I don’t play any instruments, so I have to pretend like I play the keyboard or something. Kelton Reid: Right, back to your initial metaphor, which I love. Can you share a favorite inspirational quote? Demian Farnworth: I don’t think it’s inspirational, but my favorite quote for sure has to be Will Rogers. He said, “Never miss an opportunity to shut up.” I say that’s inspirational in a sense because I need to be inspired to listen to people versus always being forceful and being the first one to speak and being quick to answer. I’m inspired by the idea of being silent and letting other people speak and tuning in on who they are, so you only do that when you’re quiet. Kelton Reid: Well put. What makes a writer great in your opinion? Demian Farnworth: Not giving up. I think that’s cheesy, but the reason I say that is because I go back to this idea. I m like, “So let s define what a great writer is. It s someone who, in my mind, passes the test of time — so has a legacy, has longevity, and what they’re saying applies universally. Now, I know in our field, that’s hard to get to because a lot of times, what we’re dealing with is just superficial, time-dominated issues. We could write something that is really meaningless a year later because the industry has changed in some sense. I think a writer is great when they have legs, and they can write about anything, and they write well about it. It’s meaningful, and it leaves a taste in your mouth. Why So Many Writers Quit Demian Farnworth: I think the only way you can get there is if you persevere and if you don’t give up because in the end, it’s really a war of attrition. The episode of Rough Draft for this day is basically describing the state of affairs online and the fact that most people don’t read what you write, yet you have to be okay with it and you have to write anyway. A great writer, I think, is someone who says, “Okay, that’s the environment in which I have to work, so now I have to ask myself, ‘Am I okay with that?'” They have to ask that ‘why’ question. “Why am I doing this? If things are so bleak, why am I doing this?” Then they persevere through that because eventually, you have to master that and become someone who’s well-read and well-respected. You have to persevere, and you have to continue and — I say ‘war of attrition’ — to rise above the noise. Eventually you gain traction. A lot of times, you see people who start out, and they’ve got great traction, but for one reason or another, they stop or they have to quit. So they just die out. They don’t reach the potential that they can reach because they didn’t persevere for whatever reason. It’s perseverance that ultimately makes a great writer. I mean, I think about Herman Melville and Moby Dick. He died a penniless stock merchant, and it wasn’t until like 70 years later that people realized the genius of Moby Dick. He had said, “I wrote the gospel of the ages but nobody is paying attention.” Yet he still wrote. He still wrote within that. I admire that. I think that’s what makes a writer great. Of course, the quality of the writing has to be good. Kelton Reid: Do you have a couple of favorite writers at the moment, online or offline? Demian Farnworth: I admire people like Joan Didion, William Faulkner, and Christopher Hitchens. I admire people who have taken the language and have used it in such a way that inspires and is beautiful — like Christopher Hitchens, for example. I like him because of the way he challenged the status quo, and he made just as many friends as he made enemies. Yet he wrote, and he wrote well. He studied people. I like to also read a lot of 16th and 17th century writers too — I don’t know if I’m going to get this right, but Montaigne. Then online — that’s a good question about current writers you might enjoy because most of what I do online is all research-related. David Sedaris is another guy — he doesn’t write online, of course — but David Sedaris is another guy that I like a lot. I like his writing. When it comes to online writers, the people who I really admire, I think, are a lot of the long-form journalists who tell really good stories. I always fall into those. There s guys like, I think, Michael Kruse. He’s down in Tampa Bay. He started the website Gangrey, which is promoting the idea of long-form journalism and trying to keep it alive. Those guys who do that stuff, I always admire. Kelton Reid: Let’s finish up with some fun ones. Who is your favorite literary character? I know you mentioned a few. Demian Farnworth: I would have to think of probably the most recent one — Hazel Motes, which is in Flannery O’Connor’s book. I think it’s Wise Blood. The reason I mentioned him is because a friend and I, we discussed what an awful character he is, but I think we could all could relate to him in some sense because he was religious, but he fought. I mean, he did some awful things. I think of memorable characters, and I always think of him as a memorable character. Of course, anything by Dostoevsky — any character that Dostoevsky writes about, I think, is a memorable character. Kelton Reid: If you could have dinner, all expenses paid at your favorite restaurant in the world with one author, living or dead, who would you choose? Demian Farnworth: I would probably choose William Faulkner because I think he is the writer whom I admire the most. He’s probably one of the most difficult writers to read in some cases, too, but he also wrote some very compelling, very clear, very simple stories, too. I am not sure that it would be interesting to have dinner with him because if you meet most writers, I think they’re just not socially agile people unless they get sauced up. Anyway, William Faulkner. Kelton Reid: Let’s go to who or what has been your greatest teacher in writing or life? Demian Farnworth: I have to say probably my wife because of the way she helped me develop as a writer. It’s that, “behind every great man ” And I’m not suggesting by any means that I’m a great man, but any success that I have, I can point back to my wife. She’s been the person who’s encouraged me and been the fire underneath my seat to get things done. I’ve looked at her and her encouragement and teaching me to continue in spite of obstacles and rejection and just doing things. We all deal with this stuff, but you continue to move on and not to be so overwhelmed by that stuff. She’s been a great teacher. Kelton Reid: What is your biggest writer’s fetish? Demian Farnworth: Fetish. My biggest writer’s fetish. Man Kelton Reid: If you need some help, mine is vintage typewriters. Most writers have some secret thirst. They collect first editions or self-help books. I feel like every writer I’ve ever met has some strange collection or writing-related fetish — pictures of great writers over their desks like deities. Demian Farnworth: Yeah, so this is lame, but it would have to be books. I like books, and I like to buy books, and I like to read books, and I can’t think of a better way to spend time. I know that’s not really a fetish, and I’m not really quiet about it, but it is an obsession, so I hope that counts. Kelton Reid: Maybe if they are actually made of paper, that could count as a fetish. Demian Farnworth: It really is, and I do prefer that. I do prefer the paper version. Kelton Reid: I do, too, I will admit. Can you offer any advice to fellow writers on how to keep the ink flowing and the cursor moving? A Single Word That Will Help You Keep the Cursor Moving Demian Farnworth: What’s worked for me is simply to continue to feed that fire. I read a quote the other day by Plutarch. He was an essayist, like 100 to 200 AD, so around early last millennium. He said to think of it more as a fire and that you need to kindle that fire. If you want to keep the ink going, don’t let the well run dry. Continue to read. Continue to research. Continue to be curious. The most fascinating and the best writers are those who are just insanely curious and can’t stop. I don’t offer that as advice because it’s something that you can’t really teach. It s something you couldn’t instill in people. I think it’s something that’s found within people. So they’re just naturally curious. To keep that cursor moving and the ink from going dry is simply to continue to read and to consume. The metaphor that I like to use a lot is about being a renegade sinkhole. Everything around you, observe and absorb it. Sinkholes are those phenomena in places like Florida where just out of nowhere, everything collapses into a deep hole within it. I think that as a writer, as a good writer, as you’re moving through your life, you’re absorbing and observing everything. It’s just falling into that hole for possible material in the future, whether you do it consciously or not. Kelton Reid: Wow. I just fell into a sinkhole listening to you talk about that. Finally, is there anything else that you’d like writers to know about you, including where they can connect with you online? Demian Farnworth: Yeah. Listen to Rough Draft and let me know what you think. I’d love their support. I appreciate their attention, and I do not take any of that for granted. Please find me at Rough Draft. Kelton Reid: Excellent, and that’s RoughDraft.fm on Rainmaker.FM. Thank you so much, Demian. I really appreciate your time and for creating your own writer file. I definitely look forward to seeing you soon. Demian Farnworth: Thank you. I appreciate this. Thanks for inviting me. Kelton Reid: “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe” — Abraham Lincoln. Some great advice from Mr. Lincoln and also from Mr. Farnworth. Thank you. You can never over-prepare or be too curious. Thanks for flipping through Demian’s file with me. If you enjoyed the inaugural episode of The Writer Files podcast, feel free to leave a comment or question on the website at WriterFiles.fm. Please leave us a rating or review in iTunes to help other writers find us. You can find me on Twitter, @KeltonReid. Cheers! Talk to you next week.