Inside PR

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Inside PR is a weekly look at Public Relations and where it intersects with business and technology with co-hosts Gini Dietrich, Joseph Thornley and Martin Waxman

Inside PR


    • Dec 14, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 20m AVG DURATION
    • 62 EPISODES


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    Latest episodes from Inside PR

    Inside PR 557: Looking Ahead to 2022

    Play Episode Listen Later Dec 14, 2021 25:27


    Can you believe it's mid-December and another year is almost done? That can only mean one thing … it's time for our annual episode where we gaze into the proverbial communications crystal ball … OK, …

    Inside PR 556: Protecting Your Intellectual Property

    Play Episode Listen Later Nov 10, 2021 21:23


    On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.

    Inside PR 555: Facebook, decaying from the inside?

    Play Episode Listen Later Oct 20, 2021 23:16


    In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased …

    Inside PR 554: Content Meets the Sound of Silence

    Play Episode Listen Later Oct 6, 2021 20:37


    Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps …

    Inside PR 553: Ethically, Legally, Responsibly

    Play Episode Listen Later Sep 22, 2021 18:58


    In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.

    Inside PR 552: Imagining Your New Workspace

    Play Episode Listen Later Sep 7, 2021 18:02


    It's fall—well, almost—and there's a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people …

    Inside PR 551: The Future of the PR Industry

    Play Episode Listen Later Sep 1, 2021 26:15


    On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting …

    Inside PR 550: The Plumbing of the Internet

    Play Episode Listen Later Jul 28, 2021 21:28


    On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.

    Inside PR 549: When PR People Do Bad Things

    Play Episode Listen Later Jul 13, 2021 18:49


    OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to …

    Inside PR 548: What I want isn't important. It's about what you want

    Play Episode Listen Later Jul 1, 2021 17:39


    Once they've tasted freedom, it's hard to take that away. It's not what I want as an employer; it's what you want as an employee. Has your boss told you that you have to return …

    Favorite Tools for Comms Experts…IPR 547

    Play Episode Listen Later Jun 15, 2021 23:40


    On this week's episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, …

    We are Back … IPR 546

    Play Episode Listen Later Jun 1, 2021 25:02


    Hello … Helloooo … Check 1, 2 … Is this thing on? OK, cliches aside, I'm happy to report that after a hiatus of around 20 months and all the things that have happened between …

    Autumn Intent IPR 545

    Play Episode Listen Later Oct 15, 2019 15:53


    It's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.

    Mr Zuckerberg was otherwise engaged – Inside PR 544

    Play Episode Listen Later Jul 21, 2019 17:04


    Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.

    Algorithmic Accountability and Privacy – Inside PR 543

    Play Episode Listen Later Jul 14, 2019 16:19


    we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.

    Welcome Dan York – Inside PR 542

    Play Episode Listen Later Jun 12, 2019 20:19


    Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.

    Gain a point. Lose a point. – Inside PR 541

    Play Episode Listen Later May 13, 2019 17:59


    FIR changes its pace. GarageBand turns 15. Elections outside the US can be messed with too. Facebook's local news deserts.

    When “Private” doesn’t yield “Privacy” – Inside PR 540

    Play Episode Listen Later May 7, 2019 24:07


    Is Mark Zuckerberg's concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg's ongoing repositioning of Facebook as "private."

    Google takes a pass on election advertising in Canada – IPR 539

    Play Episode Listen Later Apr 30, 2019 12:17


    Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale. Linkworthy Report: Cision Explores Sale PR Newswire Owner Cision Explores Sale – Sources Google to …

    Roger McNamee is Zucked – IPR 538

    Play Episode Listen Later Apr 2, 2019 23:29


    This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.

    As radio fades, can podcasting survive the attention of advertisers? – IPR 537

    Play Episode Listen Later Mar 24, 2019 18:51


    Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?

    As newsrooms disappear… IPR 536

    Play Episode Listen Later Mar 18, 2019 25:37


    There's no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year -- in digital media.

    Data Laundering the Facebook Way – Inside PR 535

    Play Episode Listen Later Mar 11, 2019 31:45


    This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

    Know your ISP knows if you know what it knows about you. – Inside PR 534

    Play Episode Listen Later Feb 12, 2019 11:31


    This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.

    The Best You Can Be – Inside PR 533

    Play Episode Listen Later Jan 29, 2019 26:44


    Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.

    We’ve got resolutions – Inside PR 532

    Play Episode Listen Later Jan 6, 2019 14:18


    It’s our first show of 2019 and we decided to make it a more personal show – by talking about the things that are important to us personally and professionally – and what we plan …

    Can your communications business survive an economic downturn? – Inside PR 531

    Play Episode Listen Later Dec 26, 2018 29:29


    When business is changing under you, it's smart to diversify your revenue stream. You'll see the winners emerge and be able to exit the losers, coming out the other end stronger and richer.

    Breaking up is hard to do – Inside PR 530

    Play Episode Listen Later Dec 19, 2018 21:02


    Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.

    Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529

    Play Episode Listen Later Dec 9, 2018 20:19


    This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. …

    Facebook’s Big Fail – Inside PR 528

    Play Episode Listen Later Nov 25, 2018 21:24


    The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?

    Delay, Deny, Deflect – Inside PR 527

    Play Episode Listen Later Nov 19, 2018 25:00


    Facebook fails on both transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?

    The Peril of Promiscuous Following – Inside PR 526

    Play Episode Listen Later Nov 11, 2018 27:21


    Should we be uncomfortable with the source of much investment in the search and social media giants? Has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues? Is Facebook too big for government oversight?

    Unfair and Egotistical?! – Inside PR 525

    Play Episode Listen Later Nov 4, 2018 21:09


    Inside PR listeners react to our discussion of a power company's social media communications during a crisis. And Twitter releases a trove of data that provides insight into the method of the Trolls

    When a client stops returning your calls (Inside PR 524)

    Play Episode Listen Later Oct 28, 2018 22:03


    What do you do when a client stops returning your calls? This, and the end of Google+, you and algorithms, and a new podcast for PR leaders

    You’re in trouble if your password is “Password” – Inside PR 523

    Play Episode Listen Later Oct 21, 2018 20:26


    The average company has only fair password security. PR is struggling to reinvent itself. And Pew research data suggests the era of massive growth in social media use has ended.

    Crisis Communications Unrealistic Expectations? (Inside PR 522)

    Play Episode Listen Later Oct 16, 2018 21:55


    On this week’s podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect …

    See what’s happening now on Twitter, again. (Inside PR 521)

    Play Episode Listen Later Oct 1, 2018 12:35


    With Twitter, the old way is better Twitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see …

    Nike highlights the value and perils of corporate activism (Inside PR 520)

    Play Episode Listen Later Sep 17, 2018 20:42


    This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we’ve created elsewhere that we hope …

    Do you see the bias? (Inside PR 519)

    Play Episode Listen Later Sep 6, 2018 19:07


    We’re back after a brief summer vacation. And we have lots to talk about. Snooze Keywords on Facebook Facebook is working to make it easier for you to avoid those annoying spoilers about the program …

    Inside PR 518: Buying YouTube Views? You’re cheating! Everybody knows you’re cheating.

    Play Episode Listen Later Aug 16, 2018 17:56


    Tweet Threads made easier This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom …

    Inside PR 517: There’s no such thing as “trolling for good”

    Play Episode Listen Later Aug 5, 2018 26:11


    We have lots to talk about this week on Inside PR 517. First, a couple #IPRMustKnows, things worth noting and acting upon: WordPress is one more step closer to the full rollout of Project Gutenberg. …

    Learning, Reconciliation and Forgiveness?

    Play Episode Listen Later Jul 30, 2018 17:20


    Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians …

    Good judgment or an abandonment of principles?

    Play Episode Listen Later Jul 24, 2018 19:36


    Are some things just too sensitive to talk about? This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off …

    Behind the Scenes at LinkedIn Learning

    Play Episode Listen Later Jul 17, 2018 24:52


    Online learning courses have become the main channel for many of us to pick up new skills and refresh our understanding of the latest developments and best practices in our current field of work. Have …

    It’s about disclosure, stupid!

    Play Episode Listen Later Jul 10, 2018 12:56


    On this week’s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It’s …

    A Very Un-American Approach to Privacy?

    Play Episode Listen Later Jul 2, 2018 15:14


    GDPR: Not yet in the rear view mirror It’s six weeks since the effective date of GDPR. And many people think that, now that the flood of emails telling us about GDPR has ended, they …

    Reddit and Apple fill the news void left by Facebook

    Play Episode Listen Later Jun 25, 2018 12:39


    Apple News and Reddit’s new news tab both offer something useful to news consumers. And Instagram’s IGTV offers a fresh take on long form video. But Google’s Podcasts app doesn’t appear ready for prime time. …

    It’s about seeing the people not just the data

    Play Episode Listen Later Jun 20, 2018 21:37


    Do you need another social network? Can an existing social network break out by jumping on the privacy bandwagon? Can it do it by advertising in the print version of the New York Times? We …

    Yes to greater transparency and more balance

    Play Episode Listen Later Jun 11, 2018 15:36


    Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is …

    Inside PR 507: GDPR Last Call

    Play Episode Listen Later May 20, 2018 26:32


    We have lots to talk about on this week’s Inside PR podcast. PRSA Counselors Academy Martin returned from attending Counselors Academy last week in Toronto. And he tells us about some of the personal highlights. …

    Yes, you are the product. But you don’t have to be.

    Play Episode Listen Later May 8, 2018 19:31


    Are you the product today? Heck Yeah! In the past two weeks, many people have jumped on the bandwagon launched by Will Oremus’ article “Are You Really the Product? The history of a dangerous idea.” …

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