Podcasts about Chartbeat

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Play Episode Listen Later Oct 11, 2020 9:04

Discover how to scale up your business through the use and help of modern technology that align Marketing and Sales for a smoother buyer experience Learn more about the different levels of growth and which level are you in Find out the importance of the optimization mindset in scaling up your business and choosing the road to growth and change Resources/Links: Check out Jake's The Ultimate Guide to Inbound Lead Follow-Up & Conversion: bit.ly/modernplaybook Summary Do you want to scale up your business, increase sales, and unleash its full potential but just don't know how to do it? Do you know which are the parts of your business that needs changing? Or do you have no idea what needs to be changed at all? Jake Dunlap is the Founder and CEO of Skaled Consulting that helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at NoWait (acquired by Yelp), Head of Sales and Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion in 2018). In this episode, Jake shares his insights on how to scale up your business through, first, knowing the points in your business that needs to be changed, and secondly, by bringing back in our “optimization” mindset in the company. He also shares how engaging in technology can help boost your company. Check out these episode highlights: 01:47 - Jake's ideal client: “We're looking for organizations that are in his initial stages of growth that are trying to, you know, they're at the stage where replicability matters, and there's that early stage where like, ‘Look, just figure it out, wing it.'” 02:31 - Problem Jake helps solve: “I think there are really two problems. I think we solve an expertise problem, you know, from working with hundreds of companies, we just have a vantage point that's very unique around, you know, modern outbound, which will, you know, obviously, is something we'll talk about in a second, you know, really cutting edge sales processes and ways that people are adapting the way that buyers, you know, want to adapt, and then you know, how you work with your current customer.” 03:43 - Typical symptoms that clients experience before reaching out to Jake: “There are usually a few things that you're experiencing. One, we've been growing, things are going well, the duct tape is starting to come off the plane a little bit. And what I mean by that is, we're scaling from X to Y in a very short period, our team is understaffed. Our ops team, our enablement team, and maybe our leadership team has a lot on their plate.” 05:25 - Common mistakes that people make before they find Jake's solution: “It's different at different levels of growth. I think early on, they try to hire full-time people that are 60% role for the job they need today, a 40% role for the day two years from now.” 07:08 - Jake's Valuable Free Action (VFA): “Create a culture of, "always optimizing". Create a culture, ‘We're going to be optimizing this process an ongoing basis.'” 07:38 - Jake's Valuable Free Resource (VFR): Check out Jake's The Ultimate Guide to Inbound Lead Follow-Up & Conversion: bit.ly/modernplaybook 08:05 - Q: How is technology going to impact sales over the next 10 years? A: We need to start to not judge the success of our sales organizations and marketing organizations by size. We need to judge our success by output. Tweetable Takeaways from this Episode:

How to Get Skaled – In Just 7 Minutes with Jake Dunlap

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Play Episode Listen Later Oct 11, 2020 9:04

Discover how to scale up your business through the use and help of modern technology Learn more about the different levels of growth and which level are you in Find out the importance of the optimization mindset in scaling up your business and choosing the road to growth and change Resources/Links: Check out Jake’s Website: bit.ly/modernplaybook Summary Do you want to scale up your business, increase sales, and unleash its full potential but just don’t know how to do it? Do you know which are the parts of your business that needs changing? Or do you have no idea what needs to be changed at all? Jake Dunlap is the Founder and CEO of Skaled Consulting that helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at NoWait (acquired by Yelp), Head of Sales and Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion in 2018). In this episode, Jake shares his insights on how to scale up your business through, first, knowing the points in your business that needs to be changed, and secondly, by bringing back in our “optimization” mindset in the company. He also shares how engaging in technology can help boost your company. Check out these episode highlights: 01:47 - Jake’s ideal client: “We're looking for organizations that are in his initial stages of growth that are trying to, you know, they're at the stage where replicability matters, and there's that early stage where like, ‘Look, just figure it out, wing it.’” 02:31 - Problem Jake helps solve: “I think there are really two problems. I think we solve an expertise problem, you know, from working with hundreds of companies, we just have a vantage point that's very unique around, you know, modern outbound, which will, you know, obviously, is something we'll talk about in a second, you know, really cutting edge sales processes and ways that people are adapting the way that buyers, you know, want to adapt, and then you know, how you work with your current customer.” 03:43 - Typical symptoms that clients experience before reaching out to Jake: “There are usually a few things that you're experiencing. One, we've been growing, things are going well, the duct tape is starting to come off the plane a little bit. And what I mean by that is, we're scaling from X to Y in a very short period, our team is understaffed. Our ops team, our enablement team, and maybe our leadership team has a lot on their plate.” 05:25 - Common mistakes that people make before they find Jake’s solution: “It's different at different levels of growth. I think early on, they try to hire full-time people that are 60% role for the job they need today, a 40% role for the day two years from now.” 07:08 - Jake’s Valuable Free Action (VFA): “Create a culture of, "always optimizing". Create a culture, ‘We're going to be optimizing this process an ongoing basis.’” 07:38 - Jake’s Valuable Free Resource (VFR): Check out Jake’s Website: bit.ly/modernplaybook 08:05 - Q: How is technology going to impact sales over the next 10 years? A: We need to start to not judge the success of our sales organizations and marketing organizations by size. We need to judge our success by output. Tweetable Takeaways from this Episode: “Create a culture of 'always optimizing.’ Create a culture, ‘We're going to be optimizing this process in ongoing basis.’” -Jake DunlapClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Hello, everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from Little Castaways beach in Queensland, Australia,

Getting the Appointment

Media Sales Mastery

Play Episode Listen Later Oct 4, 2020 50:09

In this episode, we speak with Jake Dunlap, CEO of Skaled about the critical skill of Getting the Appointment.Jake provides some expert advice on how to bypass the gatekeeper, engage an EA to schedule time in a prospects calendar, and what to do once the prospect is on the phone.We also discuss the role of scripts and structuring a tailored VBR for each call, the importance of verbal tone and pace; and ultimately why mastering the cold call requires you to suck first.About JakeJake Dunlap consistently designs repeatable, sustainable sales models and processes that outperform industry standards. As the Founder + CEO of Skaled, Jake helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018).Follow Jake on LinkedInAbout Skaled - skaled.comSkaled is a specialist Sales Consultancy that helps companies operationalize key aspects of their Sales organization. Along with a list of enterprise clients Skaled has amassed in a few short years (The New York Jets, LinkedIn, Insightly, ADP, and Microsoft), the majority of our clients are Startups and Mid-Level businesses looking for accelerated growth with a scalable and sustainable path forward. We bring strategic and tactical talent to every engagement, driven by results and 100+ hours of leadership experience.Follow Jake on YoutubeContact Jamie on LinkedInwww.mediasalesmastery.comEdited, Hosted and Produced by Joanne HelderMusic by Donyea Goodman at donyeamusic.biz/onlinestore

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How Chartbeat is Growing Through Inbound Qualification Interview with Orly Halpern of Chartbeat

Pathmonk Presents Podcast

Play Episode Listen Later Aug 24, 2020 26:21

Orly Halpern is the director of the marketing and operations of Chartbeat. He has over 5 years of experience in operations, partnerships, events, and commercialization. Halpern is working together with talented individuals on how Chartbeat is growing through inbound qualification. Chartbeat will help you improve your company’s audience engagement, increase readership, and inform editorial decisions. The company provides real-time analytics, transformative newsroom tools for digital media, content intelligence, and publishing companies all over the world. Orly will be sharing How Chartbeat is Growing Through Inbound Qualification watch and learn on this podcast… https://pathmonk.com/solution-qualification/ https://pathmonk.com/use-case-demos/

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Has Sales Gotten Lazy? Interview with Jake Dunlap from Skaled

Cool Things Entrepreneurs Do

Play Episode Listen Later Aug 4, 2020 32:56

On this episode of "Making Waves at C-Level" (formerly the "Cool Things Entrepreneurs Do" podcast), Thom Singer sits down with Jake Dunlap from Skaled to talk about business, sales, and the future. Has sales gotten lazy? Jake thinks at many companies they have drifted into the easy path. Sales takes work and you cannot scale without systems and the right strategies. About Jake Dunlap Jake Dunlap has been selling and advising companies on sales and marketing for nearly two decades. From telemarketing vacation packages in Springfield, Missouri to helping close seven-figure deals for the fast-growing tech companies in the world, he has worked with and advised 1000s of companies over his career on modern sales processes and technologies. Before building Skaled, Jake held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and was the first VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018). In 2013, Jake founded Skaled to break the model of modern consulting. Practitioner led and results-focused, Skaled serves nearly 100 companies every year in building and modernizing their Sales and Marketing organizations. The organization continues to establish itself as an industry leader as a Top 4 Sales Consulting Company in the world and is #1 in sales technology deployment in their work. In 2018, Jake officially moved the company to Austin to further scale the company’s infrastructure and set the company up for long-term success. About Skaled Skaled is a B2B sales consultancy focused on helping organizations and the people that work there reach their full potential. Today’s buyers demand value-driven interactions. Skaled supports an organization’s need to meet those demands using our unique approach that combines modern sales strategy, intentional digital presence, and quality execution. Their proven methodology is designed to accelerate sales impact, helping organizations achieve measurable and sustainable results. Https://thomsinger.com/podcast/jake-dunlap

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Why Outsourcing Needs a Modern, Mission-Driven Makeover with Suneet Bhatt

Yes, and Marketing

Play Episode Listen Later Jul 22, 2020 45:21

#013: This episode, we had the pleasure of talking with Suneet Bhatt. Suneet is on the short list of people Steve personally turns to for advice on business leadership, marketing, and strategy. In this conversation you're going to learn why. While Suneet has held marketing & growth leadership roles at big name companies like HelpScout, Crazy Egg, LiveIntent, and Chartbeat, and is currently president of a hot social impact outsourcing company, it might be the other things on his LinkedIn profile that are the truly impressive part. These include authoring children's books to a role he's held from January 2014 — present titled “co-founder/dad”.In this broad-ranging conversation Suneet and I cover a whole lot, including:What LeBron James can remind all marketing leadersThe worst question to ask when asking for feedbackWhat do growth-obsessed companies get right Why growth teams need designers, engineers, and data scientistsWhere to start your marketing when you have so many options to choose fromhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio's CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!

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Why Every Business Needs a Back to Market Strategy – in just 7 Minutes with Jake Dunlap

Supercharging Business Success

Play Episode Listen Later Jun 17, 2020 11:12

What You'll Learn From This Episode: Ways to increase the volume of their demand generation or outbound efforts Why LinkedIn is a good platform for digital presence Modern demand generation and optimizing Related Links and Resources: He's going to offer a go-to playbook for any executive or company looking to get active for the first time, so follow the link: https://skaled.com/lp/linkedin-touchpoints Summary: Jake Dunlap is the founder and CEO of Skaled Consulting and a recognized Sales Leader and B2B Sales and Marketing Thought Leader. Jake and the Skaled Team help executives around the world accelerate and scale business growth with data-backed sales solutions and a sustainable customer framework. Along with the list of enterprise clients Skaled has amassed in a few short years (read: The New York Jets, LinkedIn, Insightly, ADP, Microsoft), the majority of Skaled clients are Startups and Mid-Level businesses looking for accelerated growth with a scalable and sustainable path forward. In these uncertain times, Jake has naturally positioned himself and Skaled as an Expert in adaptability. Jake spends most days leading Executives and Teams through modern demand gen sequences and into the future of sales and marketing. You can consistently rely on him for sharing his true and honest thoughts and advice on any number of his social channels as well as participating in Virtual Speaking Events and Break Out Sessions around the globe. Before building Skaled, Jake held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018) Here are the highlights of this episode: 2:41 Jake's ideal Client: Our ideal clients are really CEOs and revenue leaders who are trying to either modernize a component of their sales engine. Whether it's the demand generation from a marketing stand point, the sales process, the account growth process, or organizations that are looking to scale to new levels. So, organizations that are at 25-50 million and trying to figure out and wondering what are we going to need to do from a revenue engine stand point to get now to 100-150 million, etc. That can be a company going from 1-10, 30 to 100 (million). We really come in and support executive leadership through those changes. Think of this as a consulting firm plus an agency that actually gets into the transition and does a lot of tactical execution as well. 3:35Problem Jake helps solve: I think now, it evolves, right? As the needs of our market shifts and things changed. But I would say I can boil it down to a couple of criteria. First is modern demand generation; you focus on your SEO strategy, your paid media strategy, your outbound strategy. Well today this is more intertwined that ever. A lot of organizations wondering how are we going to mix our paid, our LinkedIn, organic strategies and create a modern inbound and outbound engine. So that's one. Every company wants more leads. That will be one core problem that we solve. The other is optimizing; really needing the customer where the customers at. Most sales engine is built from a sales organization efficiency first, and customer experience second. And what we're seeing is at B2B, customers are looking for an experience more similar to B2C, where I can learn about the company upfront, I can get to the information that I want, I can get information about the competition, the I can make an educated decision. 4:59Typical symptoms that clients do before reaching out to Jake: There's ones that show on your dashboard or spreadsheet, and there's one that show up in your gut too. Usually what manifest is that they're looking for either ways to increase the volume of their demand generation or outbound efforts. Or, they are looking for ways to better increase their conversion percentages. A lot of sales process boils down into something very simple.

Why Every Business Needs a Back to Market Strategy – in just 7 Minutes with Jake Dunlap

Supercharging Business Success

Play Episode Listen Later Jun 17, 2020 11:12

What You’ll Learn From This Episode: Ways to increase the volume of their demand generation or outbound efforts Why LinkedIn is a good platform for digital presence Modern demand generation and optimizing Related Links and Resources: He’s going to offer a go-to playbook for any executive or company looking to get active for the first time, so follow the link: https://skaled.com/lp/linkedin-touchpoints Summary: Jake Dunlap is the founder and CEO of Skaled Consulting and a recognized Sales Leader and B2B Sales and Marketing Thought Leader. Jake and the Skaled Team help executives around the world accelerate and scale business growth with data-backed sales solutions and a sustainable customer framework. Along with the list of enterprise clients Skaled has amassed in a few short years (read: The New York Jets, LinkedIn, Insightly, ADP, Microsoft), the majority of Skaled clients are Startups and Mid-Level businesses looking for accelerated growth with a scalable and sustainable path forward. In these uncertain times, Jake has naturally positioned himself and Skaled as an Expert in adaptability. Jake spends most days leading Executives and Teams through modern demand gen sequences and into the future of sales and marketing. You can consistently rely on him for sharing his true and honest thoughts and advice on any number of his social channels as well as participating in Virtual Speaking Events and Break Out Sessions around the globe. Before building Skaled, Jake held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018) Here are the highlights of this episode: 2:41 Jake’s ideal Client: Our ideal clients are really CEOs and revenue leaders who are trying to either modernize a component of their sales engine. Whether it’s the demand generation from a marketing stand point, the sales process, the account growth process, or organizations that are looking to scale to new levels. So, organizations that are at 25-50 million and trying to figure out and wondering what are we going to need to do from a revenue engine stand point to get now to 100-150 million, etc. That can be a company going from 1-10, 30 to 100 (million). We really come in and support executive leadership through those changes. Think of this as a consulting firm plus an agency that actually gets into the transition and does a lot of tactical execution as well. 3:35Problem Jake helps solve: I think now, it evolves, right? As the needs of our market shifts and things changed. But I would say I can boil it down to a couple of criteria. First is modern demand generation; you focus on your SEO strategy, your paid media strategy, your outbound strategy. Well today this is more intertwined that ever. A lot of organizations wondering how are we going to mix our paid, our LinkedIn, organic strategies and create a modern inbound and outbound engine. So that's one. Every company wants more leads. That will be one core problem that we solve. The other is optimizing; really needing the customer where the customers at. Most sales engine is built from a sales organization efficiency first, and customer experience second. And what we're seeing is at B2B, customers are looking for an experience more similar to B2C, where I can learn about the company upfront, I can get to the information that I want, I can get information about the competition, the I can make an educated decision. 4:59Typical symptoms that clients do before reaching out to Jake: There's ones that show on your dashboard or spreadsheet, and there's one that show up in your gut too. Usually what manifest is that they're looking for either ways to increase the volume of their demand generation or outbound efforts. Or, they are looking for ways to better increase their conversion percentages. A lot of sales process boils down into something very simple.

Creating Customer Success - Episode 19: Jake Dunlap

Creating Customer Success

Play Episode Listen Later May 14, 2020 53:40

In this episode we were joined by Jake Dunlap who is the CEO of Skaled Consulting, and who was previously the Vice President of Sales at Glassdoor, and Head of Sales & Customer Success at Chartbeat. Jake is shaping the future of modern sales and marketing with some of the practices that he implements across organisations. We took this opportunity to learn more about these and how to implement them across Customer Success. This episode is full of great actionable advice and new ideas.

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13. Coronavirus edition with Sara Fischer (Axios) and John Saroff (Chartbeat)

Geekout with Matt Navarra

Play Episode Listen Later Apr 7, 2020 45:18

In the first of a series of special episodes looking at the impact of the coronavirus pandemic, we look at how the world of digital media and the big social platforms have been affected. We’re joined by Sara Fischer, media reporter at Axios, and John Saroff, CEO of Chartbeat, to explore whether there’s redemption in the air for Facebook, how publishers are innovating during the crisis, whether a media bloodbath is on the horizon, and much more. Subscribe to Sara’s weekly Axios Media Trends newsletter Find out more about Chartbeat’s analysis of how coronavirus is impacting the news. -- Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP Join the Social Media Geekout Facebook Group Geekout with Matt Navarra is a Big Revolution production. --- Send in a voice message: https://anchor.fm/geekoutmattnavarra/message Support this podcast: https://anchor.fm/geekoutmattnavarra/support

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¿Cómo los usuarios descubren los nuevos podcasts?

NotiPod Hoy

Play Episode Listen Later Mar 30, 2020 12:29

En NotiPod Hoy The Podcast Host realizó una encuesta con 780 personas para saber cómo descubren los oyentes nuevos espectáculos. Según la encuesta ‘Infinite Dial’ el creciente número de oyentes de pódcast proviene de la radio AM/FM y no de la música digital. El audio está ganando cada vez más terreno en la India a través de la escucha de podcasts y audiolibros. La pandemia del COVID–19 en el mundo está influenciando los hábitos de consumo de audio. En cuanto a los podcasts, no hay indicios de que la escucha vaya a disminuir. ¿Cómo grabar entrevistas por teléfono? En este capítulo de Vía Pódcast se ofrecen algunas alternativas y consejos para lograrlo, así como información relevante sobre el tema. Según datos de la empresa de analítica Chartbeat, el 35% del tiempo dedicado a leer noticias estos días tiene que ver con el coronavirus. En la sección Blogs de El TIEMPO, habla sobre las oportunidades que está trayendo la coyuntura actual. Pódcast recomendado Prohibido Abrazar. Es un pódcast de emergencia para tiempos de emergencia lanzado por La No Ficción. En este exploran cómo la pandemia de la COVID–19 está impactando nuestra cotidianidad. En el primer episodio, por ejemplo, cuentan la historia de Pablo, un paciente con una enfermedad autoinmune que, como consecuencia del coronavirus, ha tenido que recurrir a la creatividad para seguir demostrándose el afecto con su novia.

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DAILY: John Borthwick on Whether the Current Crisis Represents the Death of Analog

Keen On Democracy

Play Episode Listen Later Mar 27, 2020 22:42

John Borthwick has been a leader and early-stage investor in New York technology for over two decades. As founder and CEO of betaworks, John has led the company building and investment process since 2008. Companies built by betaworks include Giphy, Dots, bitly, and Chartbeat. Previously, he was SVP of Alliances and Technology Strategy for Time Warner Inc.; CEO of Fotolog, one of the first social photo sharing sites; and head of AOL’s product development studio after they acquired his first company, WP Studio, one of Silicon Alley’s first content studios. He currently serves on the boards of WNYC, New York Public Radio, Data & Society, Giphy, Dots, and Blade. John holds an MBA from Wharton and a BA in Economics from Wesleyan University. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Get a 300% Increase in Your LinkedIn Leads – In Just 7 Minutes with Jake Dunlap

head discover sales leads founder ceo typical yelp rethink glassdoor stop selling no wait jake dunlap chartbeat skaled skaled consulting

Play Episode Listen Later Mar 25, 2020 8:36

Learn how to align buyer experience with sales and marketing for a smooth path to purchase and increased sales productivity Discover how to deploy a Linkedin content strategy that attract 300% leads Learn how to craft a digital brand that is niche-specific, sales-focused, and empowering to be able to authentically attract leads and increase sales Resources/Links: Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence Summary Where do you think digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession? People that are going to win are the people that understand how to leverage technology. And if you're not staying well-versed on those then, you're losing quite a bit of efficiency and effectiveness. Rethink your content. Stop selling and start adding value. Pay attention to your digital brand. Jake Dunlap designs repeatable, sustainable sales models and processes that outperform industry standards. As the Founder + CEO of Skaled Consulting, he helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor. In this episode, Jake shares how he helps organizations and companies to be buyer-centric focused, fix their bandwidth problems, craft and implement a consistent audience development strategy for sales success. Check out these episode highlights: 01:32 – Jake's ideal client: "Yeah. We really have two ideal clients. One is a company that's going through various stages of scaling. You know, you really only need a firm like ours as you're trying to ramp up or do something different. And so, as companies are growing, usually things start to break. And that's when they call in people like us to get hands-on and help them." 02:06 – Problem Jake helps solve: “The first problem that we solve is basically bandwidth. Every organization has smart, capable people internally to do things, but there are only so many hours in a day.” 03:17 – Typical symptoms that clients do before reaching out to Jake: "They focus on digital presence." 04:30 – What are some of the common mistakes that folks make before finding Jake and his solution?: "Well, step one is that they try to take a command and control, right? So marketing is going to pre-approved content that they're going to send out and disseminate to people. Either on their own internal internet, via social media platform, or Elevate LinkedIn own platform. And they're not really, in marketing instead is not, hasn't figured out how to empower people." 05:35 – Jake's Valuable Free Action(VFA): "Have a consistent audience development strategy." 06:21 – Jake's Valuable Free Resource (VFR): Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence 07:02 – Q: Where is digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession? A: People that are going to win are the people that understand how to leverage technology. And if you're not staying well versed on those then you're losing quite a bit of efficiency and effectiveness. Tweetable Takeaways from this Episode: “People that are going to win are the people that understand how to leverage technology.

How to Get a 300% Increase in Your LinkedIn Leads – In Just 7 Minutes with Jake Dunlap

head discover sales leads founder ceo typical yelp rethink glassdoor stop selling no wait jake dunlap tom poland chartbeat skaled

Play Episode Listen Later Mar 25, 2020 8:36

Learn how to align buyer experience with sales and marketing for a smooth path to purchase and increased sales productivity Discover how to deploy a Linkedin content strategy that attract 300% leads Learn how to craft a digital brand that is niche-specific, sales-focused, and empowering to be able to authentically attract leads and increase sales Resources/Links: Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence Summary Where do you think digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession? People that are going to win are the people that understand how to leverage technology. And if you’re not staying well-versed on those then, you’re losing quite a bit of efficiency and effectiveness. Rethink your content. Stop selling and start adding value. Pay attention to your digital brand. Jake Dunlap designs repeatable, sustainable sales models and processes that outperform industry standards. As the Founder + CEO of Skaled Consulting, he helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor. In this episode, Jake shares how he helps organizations and companies to be buyer-centric focused, fix their bandwidth problems, craft and implement a consistent audience development strategy for sales success. Check out these episode highlights: 01:32 – Jake's ideal client: "Yeah. We really have two ideal clients. One is a company that's going through various stages of scaling. You know, you really only need a firm like ours as you're trying to ramp up or do something different. And so, as companies are growing, usually things start to break. And that's when they call in people like us to get hands-on and help them." 02:06 – Problem Jake helps solve: “The first problem that we solve is basically bandwidth. Every organization has smart, capable people internally to do things, but there are only so many hours in a day.” 03:17 – Typical symptoms that clients do before reaching out to Jake: "They focus on digital presence." 04:30 – What are some of the common mistakes that folks make before finding Jake and his solution?: "Well, step one is that they try to take a command and control, right? So marketing is going to pre-approved content that they're going to send out and disseminate to people. Either on their own internal internet, via social media platform, or Elevate LinkedIn own platform. And they're not really, in marketing instead is not, hasn't figured out how to empower people." 05:35 – Jake's Valuable Free Action(VFA): "Have a consistent audience development strategy." 06:21 – Jake's Valuable Free Resource (VFR): Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence 07:02 – Q: Where is digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession? A: People that are going to win are the people that understand how to leverage technology. And if you're not staying well versed on those then you're losing quite a bit of efficiency and effectiveness. Tweetable Takeaways from this Episode: “People that are going to win are the people that understand how to leverage technology. And if you're not staying well-versed on those then you're losing quite a bit of efficiency and effectiveness.'”-@JakeTDunlapClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone,

Youpi, c'est lundi ! Facebook 3D, Botnet, Andrew Walz, Corona et Influenceurs, Insta Duo & Resso

Le Super Daily

Play Episode Listen Later Mar 9, 2020 16:43

Épisode 347 : C'est lundi et on est ravis de vous retrouver ! Ce matin, dans notre revue du web sociale on vous parle Facebook et ses photos3D, du réseau Botnet, d'Andrew Walz, du Corona et des dérives des Influenceurs, d'Insta "Duo" & du lancement de Resso!Facebook transforme vos photos 2D en 3DDepuis 2018, Facebook propose un format appelé « photos 3D ».Jusqu’à présent, il fallait jusqu’à présent utiliser un smartphone équipé de plusieurs caméras (au moins deux capteurs) pour en bénéficier.Mais tout ça c’est terminée. Facebook s’appui sur une nouvelle intelligence artificielle lui permettant de générer une photo 3D à partir d’une photo 2D. Et ce, même si votre téléphone mobile n’est équipé que d’un seul capteur.En gros vous pioché n’importe quelle photo classique dans la galerie photo de votre mobile et Facebook se charge du reste. Ce n'est pas de la vraie 3D, bien sûr, car ce n'est pas en profondeur, mais c'est une simulation de modélisation 3DLa sourceBotnet : le réseau social dont vous êtes le hérosLa course à l’influence, au like, à la célébrité a pris une telle ampleur que s’en est devenu une vraie reconnaissance sociale sur les réseaux sociaux.Et pour rendre la chose moins facile, les plateformes sociales mettent en place un certain nombre de choses pour stopper l’influence des vanity metrics. Comme le retrait du compteur de likes sur Instagram ou le contrôle assidu des achats de fans.Mais vous pouvez toujours être célèbre sans déployer des efforts considérables pour percer dans le monde des influenceurs !Vous n’avez qu’à vous inscrire sur Botnet ! Billy Chasen, déjà créateur de Chartbeat (solution d’analytics) et de Turntable.fm un réseau social de partage de musique. a créé Botnet.Sur Botnet c’est très simple, vous êtes la seule personne réelle de votre compte, tous vos followers sont des bots et ils sont très doués.Le fonctionnement ? Un générateur de textes conçu par un organisme de recherche qui s’adapte aux textes que vous écrivez et qui a été nourri par des commentaires piochés sur reddit ou Instagram.Andrew Walz, un faux candidat aux élections US certifié sur TwitterJe voudrais vous parler d’Andrew Walz. Un américain habitant de Rhode Island. Il est candidat pour intégrer la Chambre des représentants en novembre prochain. De manière tout à fait logique, il s’est donc créé une compte Twitter pour communiquer avec les électeurs. Après vérification par les équipes du réseau social, son compte a fini par obtenir le badge bleu de certification.Le truc marrant : Andrew Walz n’existe tout simplement pas, il est le fruit de l’imagination d’un lycéen qui s’ennuyait pendant les vacances scolaires.Un faux candidat certifié sur TwitterLe lycéen américain derrière ce canular, a donc inventé le profil de cet homme politique dans le but de tester les techniques de luttes contre la désinformation mises en place par Twitter.Il lui a donné un nom et lui a créé un visage généré à partir du site This Person Does Not Exist. La création d’un faux site Internet a aussi permis de rendre l’opération plus crédible. Il a ensuite créé un compte Twitter à Andrew Walz. L’opération a parfaitement fonctionné et le profil a été rapidement certifié.Le compte d’Andrew Walz a depuis été supprimé par Twitter mais cette histoire n’a pas fait rire tout le monde, à commencer par les candidats bien réels qui mettent parfois très longtemps pour obtenir leur badge bleu.Un bug qui tombe assez mal pour la plateforme qui met les bouchées doubles ces derniers temps pour lutter contre les manipulations électorales et les fake news.La sourceInfluenceurs et coronavirus : la dériveIndécence maximale ou génie ?Quand il s’agit de parler coronavirus, les influenceurs ne sont pas en reste et les marques n’ont pas de scrupules.Sur Snapchat, “Le petit Mayombo” un humoriste gabonais s’est fait remarquer en assurant la promotion des produits de la société Oxy-Mask. Dans ses stories, il a partagé le lien direct afin de commander les précieux masques “pour se protéger face à l’actualité du moment”, .Même faux pas pour Benjamin ancien candidat vedette de téléréalité aux 1,6 millions d’abonnés . Il s’est mis en scène début Mars sur Instagram . On le voyait regarder BFMT et s’alarmer de la situation, alors que les présentateurs annonçaient le nouveau bilan des victimes du coronavirus. L 'objectif était d’assurer la promotion d’un site vendant des masques“Bon, pour ceux qui veulent le site, je vous le donne, je ne vais pas faire le radin, je ne vais pas le garder pour moi”, ”À mon avis, dépêchez-vous, là, il y a écrit ‘stock faible’.”Son agent assure qu’il n’avait pas touché d’argent là dessus…Instagram teste un format de réponse vidéo comme sur TikTokInstagram travaille en ce moment sur une option de réponse vidéo de style TikTok pour IGTV.Cela ressemble à l' option de réactions vidéo de TikTok , qui superpose une réponse vidéo sur le post vidéo d'origine, offrant une autre façon de s'engager avec les clips.On le sait, les réactions et les duos sont devenus une grande partie de l'expérience TikTok, offrant aux audiences un moyen de partager leurs propres réponses créatives aux clips publiés.Instagram espère peut-être la même chose.Encore une trouvaille de Jane Manchun Wong.La sourceByteDance lance Resso un concurrent pour SpotifyByteDance , la société mère de TikTok, teste une nouvelle application de streaming musical pour rivaliser avec Apple Music et Spotify .L'application Resso a été testée en Inde et en Indonésie au cours des six derniers mois. Ce n’est que depuis la semaine dernière que l’on sait que c’est ByeDance qui se cache derrière cette application.La nouvelle application offre une approche unique du modèle de streaming musical en lui donnant la sensation d'un réseau social. La mise en page est très proche d’un Apple Music mais l'expérience utilisateur est conçue pour être beaucoup plus communautaire, avec des utilisateurs capables de commenter les musiques et de créer des gifs et des vidéos à partir de clips musicaux.La société serait en pourparlers avec des dirigeants de musique d'Universal Music, Sony Music et Warner Music, qui souhaitent tous monétiser la popularité de l'application TikTok gratuite.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

spotify tiktok internet corona mars 3d dans apple music comme rhode island quand lyon c'est bon encore cela 2d igtv tim walz jusqu inde lundi sony music chambre indon influenceurs warner music turntable botnets youpi chartbeat jane manchun wong le super daily

10. Chartbeat's John Saroff on social analytics and the future of online publishing

Geekout with Matt Navarra

Play Episode Listen Later Jan 30, 2020 59:04

Ask staff at many of the world’s leading newsrooms what software they rely on the most and Chartbeat will be near the top of the list. John Saroff is CEO of Chartbeat, which means he has plenty of insights into the way online publishers — and their audiences —are evolving. John joins Matt Navarra and Martin SFP Bryant to talk about the changing habits of online publishers, the best ways to use social media to drive traffic and engagement to online brands, tips for smaller bloggers and publishers, and the future of Facebook’s often rocky relationship with the news industry. Meanwhile, Matt and Martin talk over the week’s news, share the latest tests and tools you need to know about, and Matt gets grumpy about the Martin’s attempts to sledgehammer Aretha Franklin and Sylvester lyrics into the end of the show. Geekout with Matt Navarra is sponsored by Pinterest. Inspire your audience and grow your company on Pinterest with a free business account. Learn more at business.pinterest.com. News stories: Damian Collins is replaced as chair of the UK Parliament DCMS select committee Vine reboot Byte officially launches Starting the Decade by Giving You More Control Over Your Privacy (and why it doesn’t do what it says it does) In Quick Hits, we mention Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic] -- Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP Join the Social Media Geekout Facebook Group or discuss the show on Twitter using the hashtag #geekoutquestions. Geekout with Matt Navarra is a Big Revolution production. --- Send in a voice message: https://anchor.fm/geekoutmattnavarra/message Support this podcast: https://anchor.fm/geekoutmattnavarra/support

ceo news pinterest decade inspire algorithms aretha franklin sylvester bytes geek out chartbeat damian collins online publishing matt navarra

Episode 6: Me to We Talk Podcast: Commerical Exclusive Interview "What I learned from Sleeping with Married Men" Series w/ Karin Jones "

Me to We Talk Podcast

Play Episode Listen Later Jan 25, 2020 0:47 Transcription Available

Join Me to We Talk Podcast as we have our very 1st guest on the Podcast. Screenwriter, author and Op Ed Contributor of NY Times controversial article "What I learned from Sleeping with Married Men". "By the end of the year the essay had gone viral and ranked #58 in Chartbeat's tally of 60 million published articles worldwide. Clearly cheating, and why we do it, is something both infuriating and riveting."Some would, say why discuss this issue in a Christian Forum? We say, why not? From personal experience with countless engaged and married couples...this type of spiritual warfare must be addressed! We encourage you to look at all sides to gain the truth as we have a...Come to Jesus Conversation with our special guest. Only God can be the judge. The month of February is the month of Tough Love conversations. Download Today!Me to We Talk Podcast presentsThe Truth Serum Series! Address Godly relationship issues and topics not normally discussed in church settings...but should! Join Elders Conell & Rhonda Hollins as they speak the Truth, The Whole Truth and nothing but the Truth...So Help Me God.Available for Free download! Check us out at https://metowetalk.com and join our blog...TheTalk of the Town at https://metotalk.com/blog-2/ to get the latest topics up for discussion on the Me to We Talk Podcast! Join us on air! Contact us at https://metowetalk.com/contact/ we would love to hear your perspective and talk with you live during our podcast! Listen, and let the truth set you free! Thankyou for your support!Support the show (http://paypal.me/metowetalk)Support the show (http://paypal.me/metowetalk)

interview new york times truth exclusive married cheating sleeping adultery screenwriters tough love only god whole truth married men commerical thetalk so help me god chartbeat karin jones

The Private Network: Paul and Rich on Intranets

Track Changes

Play Episode Listen Later Jan 20, 2020 30:27

Tools to manage your tools: This week on Track Changes Paul and Rich discuss the best way to keep track of company communications and tools. Our verdict, an Intranet. We lay out what an Intranet actually is, what it should and could look like and why it’s so important in an age of using too many apps at once. We also make a pact to build a functional intranet in the next six months. Wish us luck! Trello Basecamp Github TriNet Pingboard Slack Abacus Airtable Dropbox Paper Whimsical Jira Pipedrive Greenhouse Dash for Slack Google Drive Zapier Chartbeat Adobe After Effects Sketch Apple Numbers

¿Cuál es la mejor forma de promocionar un podcast?

NotiPod Hoy

Play Episode Listen Later Jul 15, 2019 7:54

En NotiPod Hoy Marcus dePaula, administrador de un servicio de consultoría y optimización de podcasts para empresas, ha contado algunos secretos sobre el proceso de lanzamiento de un podcast. Muchos Youtubers están preocupados porque un cambio inesperado en las reglas de YouTube pueda afectar sus ganancias. El servicio Amazon Music crece al ritmo del 70% en un año y hasta ahora cuenta con 32 millones de suscriptores. Según Chartbeat, si los publicadores no tienen una estrategia enfocada a los altavoces inteligentes, los editores estarán regalando el contenido y no sacándole el provecho que deberían. En el estado de Washington, en Estados Unidos, se hizo un arresto gracias al podcast de true-crimen Hide and Seek. En Bello Collective explican la historia de los podcasts de comida y qué es lo que atrae a los oyentes a este tipo de contenido. Cómo grabar entrevistas de podcast de larga distancia con Zoom, Squadcast, Zencastr y otras tres opciones más. En un seminario web presentado por el productor ejecutivo de “Politico Audio”, Dave Shaw, explicó la estrategia de contenidos que está llevando a cabo la empresa en el campo del audio. Cómo utilizar un podcast para la comunicación interna. Consejos que te ayudarán a comenzar un podcast exitoso Podcast recomendado: Yo Puedo Con Todo. Es un podcast conducido por Patry Jordan en el que te ayudarán a sacar la mejor versión de ti mismo y también a maximizar tu potencial. Enseña a superar juntos los miedos, inseguridades y adversidades que podemos tener en el día a día. Más detalles y otros episodios y contenidos sobre Podcasting en ViaPodcast.FM

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Ben Mones- Need to Fill VS. Cultural Alignment

Hire Power Radio

Play Episode Listen Later Jul 11, 2019 24:44

The Battle between your Need to fill a role vs. hiring for cultural alignment. More thought needs to go into “Who” you are going to hire than “What” you are going to hire. Meaning proven performers with transferable skills, not shiny objects. Today’s Quote: “Acquiring the right talent is the most important key to growth. Hiring was - and still is - the most important thing we do.” - Marc Bennioff, Founder, Chairman and co-CEO of Salesforce Guest Bio: Ben Mones is the co-founder and CEO of Fama, an AI-based solution that identifies problematic behavior among potential hires and current employees by analyzing publicly available online information. He founded Fama in 2015 to address the needs of organizations everywhere that are grappling with the challenges of protecting their workplace culture and preventing harassment. Prior to Fama, Ben held a number of executive roles at a variety of startups in the Bay Area, including Acceleprise, an independent accelerator focused on enterprise technology, where he served as Entreprenuer in Residence as well as Lanetix, a leading provider of cloud-based customer relationship management platforms as director, revenue operations. He also spent two years at content analytics and insights company Chartbeat. Ben has been tapped as a guest lecturer at MIT Sloan School of Management, UCLA Anderson School of Management and USC Marshall School of Business, and has also been featured in CNBC, Fast Company, Los Angeles Times, TechCrunch and the Wall Street Journal. He holds a Bachelor of Arts from Vanderbilt University and is based in Venice, California. Show Highlights: Why & How culture shapes your business Ego over common sense- Hiring rock stars Lessons learned and a structure to follow Problem: Why is it important to invest in culture? Shaping the culture of your business. Human behavior drives business outcomes. The virtue of power, ability to destroy or drive excellence When you need a function desperately filled, how do you balance your need to fill with the cultural value People want to align with products and services that they are passionate about Why does Ego make decisions over common sense? Anybody with a legitimate amount of responsibility makes a difference. Rockstar engineers, leaders, need to fit into the organization, not the other way around *** first-time founders Story: They decided to bring in some rockstars. Someone to groom. Didn't really fit the culture, demographics, hustle & grit. They went for the big dog name! Knew almost immediately and he took a position of superiority Hostile, no empathy… what they thought was not the reality Lesson Learned Hired but got rid of that person quickly. Rick’s Input: Cultural alignment/values alignment increase productivity One wrong egg Hire Performers, not “Rockstars” Rockstars Solutions: What road map should leaders follow? Get to know yourselves first. What is important to your business to ensure your success, mission & values to drive success. Team-based decision Structured interview process. Strong candidate experience, all voices/perspectives are heard in the decision process… treat each person like a new hire from the very moment they get in contact with you If you think you have talked to enough people, talk to a few more. Confirmation bias Be swift. Hire slow, intervene quickly! A closer look on the first 60 days. Course correct early on! With more transparency Driving synergy is more important than putting a rockstar in a seat Rick’s Framework Treat each Person as if they are your only person mindset eliminates bias Key Takeaways: Human behavior drives business outcomes Before identifying the talent that can help drive your business forward, critical to dig-in and understand the values and culture drivers within your business. Intervening and course correcting is an easier option than you might think...terminating a person is a last resort.

The State of Content Intelligence With John Saroff - S2 EP 9

State of Digital Publishing

Play Episode Listen Later Jul 10, 2019 36:39

John Saroff, Chief Executive Officer of Chartbeat, talks to your host Vahe Arabian of State of Digital Publishing about the state of content intelligence. Chartbeat is a company that assists digital publishing organizations with understanding what exactly about their content is keeping the audience interested. Support the show.

state chief executive officer digital publishing chartbeat content intelligence

Move fast and break schools

Future Perfect

Play Episode Listen Later Jul 3, 2019 29:49

When Mark Zuckerberg gave $100 million to Newark’s schools, he raised a big question: Who will decide where this money goes? The answer: Not the people of Newark. We examine why the people of Newark turned against a gift that Zuckerberg and Cory Booker wanted them to celebrate.Dylan Scott explains the Newark giftPatrick Wall at Chartbeat has done some fantastic reporting on the outcomes of the giftDale Russakoff’s history of the gift, and the New Yorker excerptThe Harvard evaluation, and a critique of itAnother evaluation finding the intervention worked Learn more about your ad choices. Visit megaphone.fm/adchoices

schools mark zuckerberg newark cory booker move fast dylan scott chartbeat

Ken McCarthy - Godfather of Digital Marketing Pt. 2

Play Episode Listen Later Jun 17, 2019

Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making the Internet a place where you could do business. Before then, it was a business-free zone. His featured speaker was a pioneer of the time, Mark Andreessen, who went on to co-found one of Silicon Valley’s most important Venture Capital firms. OK. Let’s fast-forward 20 years to 2014. Five years ago. Tony Haile, CEO of Chartbeat, one of the world’s top data analytics firms, wrote this in Time magazine: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. From that moment on, the click became the defining action of advertising on the web. See, it’s one thing to come up with an idea. It’s another thing entirely to be recognized as the guy who came up with it, by a leading industry authority in Time magazine. As a copywriter or business owner, why is this important to you? Here’s why. Ken’s also a copywriter. A marketer. He’s made a lot of money that way. And recently he pointed out that there are some key things no one’s been teaching that he’s decided he’s willing to share. With you. On this podcast. Things that, if you put them to use conscientiously, could make you a lot of money. Ken, thanks for being here. There’s one other thing I want to tell our listeners about themselves before we dive in: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Topics Ken covered on these calls: • Though Ken never wrote for clients — only for his own business — he claims to have made more money “in a short time than many copywriters make in a long career.” • Some basics of copy that most people who teach, or talk about copy, gloss over or miss entirely. Ken dug in and shared nitty-gritty stuff that brings in the bucks. • Ken’s discovery of a hidden treasure trove of John Caples ads (that most people have never seen, to this day)… and what he learned from that. • And many other gems — the kind of stuff that has earned Ken high respect, both in the “big-box corporate world” of advertising, as well as among the hardest of the hard-core direct marketers Ken's Website KenMcCarthyDotComDownload.

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Ken McCarthy - Godfather of Digital Marketing Pt. 2

Play Episode Listen Later Jun 17, 2019

Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making the Internet a place where you could do business. Before then, it was a business-free zone. His featured speaker was a pioneer of the time, Mark Andreessen, who went on to co-found one of Silicon Valley’s most important Venture Capital firms. OK. Let’s fast-forward 20 years to 2014. Five years ago. Tony Haile, CEO of Chartbeat, one of the world’s top data analytics firms, wrote this in Time magazine: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. From that moment on, the click became the defining action of advertising on the web. See, it’s one thing to come up with an idea. It’s another thing entirely to be recognized as the guy who came up with it, by a leading industry authority in Time magazine. As a copywriter or business owner, why is this important to you? Here’s why. Ken’s also a copywriter. A marketer. He’s made a lot of money that way. And recently he pointed out that there are some key things no one’s been teaching that he’s decided he’s willing to share. With you. On this podcast. Things that, if you put them to use conscientiously, could make you a lot of money. Ken, thanks for being here. There’s one other thing I want to tell our listeners about themselves before we dive in: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Topics Ken covered on these calls: • Though Ken never wrote for clients — only for his own business — he claims to have made more money “in a short time than many copywriters make in a long career.” • Some basics of copy that most people who teach, or talk about copy, gloss over or miss entirely. Ken dug in and shared nitty-gritty stuff that brings in the bucks. • Ken’s discovery of a hidden treasure trove of John Caples ads (that most people have never seen, to this day)… and what he learned from that. • And many other gems — the kind of stuff that has earned Ken high respect, both in the “big-box corporate world” of advertising, as well as among the hardest of the hard-core direct marketers Ken's Website KenMcCarthyDotComDownload.

ceo time internet secrets silicon valley mail advertising godfather digital marketing copy venture capital chartbeat ken mccarthy john caples

Ken McCarthy - Godfather of Digital Marketing Pt. 1

Play Episode Listen Later Jun 10, 2019

Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making the Internet a place where you could do business. Before then, it was a business-free zone. His featured speaker was a pioneer of the time, Mark Andreessen, who went on to co-found one of Silicon Valley’s most important Venture Capital firms. OK. Let’s fast-forward 20 years to 2014. Five years ago. Tony Haile, CEO of Chartbeat, one of the world’s top data analytics firms, wrote this in Time magazine: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. From that moment on, the click became the defining action of advertising on the web. See, it’s one thing to come up with an idea. It’s another thing entirely to be recognized as the guy who came up with it, by a leading industry authority in Time magazine. As a copywriter or business owner, why is this important to you? Here’s why. Ken’s also a copywriter. A marketer. He’s made a lot of money that way. And recently he pointed out that there are some key things no one’s been teaching that he’s decided he’s willing to share. With you. On this podcast. Things that, if you put them to use conscientiously, could make you a lot of money. Ken, thanks for being here. There’s one other thing I want to tell our listeners about themselves before we dive in: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Topics Ken covered on these calls: • Though Ken never wrote for clients — only for his own business — he claims to have made more money “in a short time than many copywriters make in a long career.” • Some basics of copy that most people who teach, or talk about copy, gloss over or miss entirely. Ken dug in and shared nitty-gritty stuff that brings in the bucks. • Ken’s discovery of a hidden treasure trove of John Caples ads (that most people have never seen, to this day)… and what he learned from that. • And many other gems — the kind of stuff that has earned Ken high respect, both in the “big-box corporate world” of advertising, as well as among the hardest of the hard-core direct marketers. Ken's WebsiteDownload.

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Ken McCarthy - Godfather of Digital Marketing Pt. 1

new york times rich data drive cnn washington post gdpr digital journalism josh schwartz chartbeat

Play Episode Listen Later Jun 10, 2019

Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making the Internet a place where you could do business. Before then, it was a business-free zone. His featured speaker was a pioneer of the time, Mark Andreessen, who went on to co-found one of Silicon Valley’s most important Venture Capital firms. OK. Let’s fast-forward 20 years to 2014. Five years ago. Tony Haile, CEO of Chartbeat, one of the world’s top data analytics firms, wrote this in Time magazine: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. From that moment on, the click became the defining action of advertising on the web. See, it’s one thing to come up with an idea. It’s another thing entirely to be recognized as the guy who came up with it, by a leading industry authority in Time magazine. As a copywriter or business owner, why is this important to you? Here’s why. Ken’s also a copywriter. A marketer. He’s made a lot of money that way. And recently he pointed out that there are some key things no one’s been teaching that he’s decided he’s willing to share. With you. On this podcast. Things that, if you put them to use conscientiously, could make you a lot of money. Ken, thanks for being here. There’s one other thing I want to tell our listeners about themselves before we dive in: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Topics Ken covered on these calls: • Though Ken never wrote for clients — only for his own business — he claims to have made more money “in a short time than many copywriters make in a long career.” • Some basics of copy that most people who teach, or talk about copy, gloss over or miss entirely. Ken dug in and shared nitty-gritty stuff that brings in the bucks. • Ken’s discovery of a hidden treasure trove of John Caples ads (that most people have never seen, to this day)… and what he learned from that. • And many other gems — the kind of stuff that has earned Ken high respect, both in the “big-box corporate world” of advertising, as well as among the hardest of the hard-core direct marketers. Ken's WebsiteDownload.

ceo time internet marketing digital silicon valley godfather digital marketing pioneer copy venture capital chartbeat ken mccarthy john caples

How to measure journalism – Chartbeat-CEO John Saroff

OMR Media

Play Episode Listen Later Apr 11, 2019 66:05

Chartbeat was the first tool in newsrooms that enabled editors to measure the performance of stories and articles. They grew into one of the biggest content analytics providers to measure content and journalism around the world. In this episode, Pia sits down with John Saroff, CEO of Chartbeat in their headquarters in New York to find out, what metrics really matter.

ceo new york media journalism measure omr chartbeat pia frey

How Can Data Drive Digital Journalism?: A Conversation With Chartbeat’s Josh Schwartz

Track Changes

Play Episode Listen Later Jan 28, 2019 27:56

Behind Every Great Media Outlet Is Clever Analytics Software:This week Rich and Paul speak to Josh Schwartz, chief of product at Chartbeat, the content analytic ssoftware used by media heavy weights across the globe, including The New York Times, CNN and The Washington Post. Which stories work and which ones tank? Do media organizations really need to pivot to video? Is the online quiz dead? Do numbers in a headline matter? Should analytics drive content? Josh talks to Rich and Paul about how Chartbeat’s real-time web traffic reports help editors entice and retain online readers. He also gives his take on operating in a post-GDPR world and on how effective pop-up data collection warnings are. The trio also muse on the future of the data dashboard. Chartbeat EU General Data Protection Regulation What the GDPR Means For US Brands Does journalism have a future?

Rethinking the traditional VC model with Bryce Roberts of Indie.VC

Product Hunt Radio

Play Episode Listen Later Jan 22, 2019 37:28

Bryce Roberts is co-founder and managing director of a different kind of VC firm, Indie.VC. He recently announced v3 of their fund model which is focused on backing revenue-generating companies that are seeking financial independence from the traditional VC rat race. Prior to starting the fund four years ago, Bryce invested in seed stage startups in the mid-2000's out of O'Reilly AlphaTech Ventures (OATV). Portfolio companies include Bitly, Chartbeat, Codecademy, Foursquare, Hipcamp, OpenX, and a bunch of others. He joins me all the way from his home base in Utah. In this episode: We talk all things venture capital, including how it's changed over the past decade and where it's going in the future. We've previously talked a bit about distributed teams on the startup side, but here we also talk about distributed teams when it comes to investing, including when Bryce moved from the Bay Area to Utah in the middle of a fund. How founders can be more honest with themselves about what they really want, and why so many want to quit chasing venture funding that they don't really want, and which leaves them in an escalating cycle of constantly reaching for the next funding milestone. We talk about which geographies in Bryce is most bullish on for startups, besides the Bay Area. We also get sidetracked talking about Bryce's membership in the “first name club” on Twitter (his username is @bryce) and whether we might be seeing any of the videos he's created on TikTok anytime soon (we won't). We also talk about some of Bryce's favorite products, including the Apple Watch, a headband that is supposed to help you sleep, and why TikTok is so addictive. We’ll be back next week so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast, or wherever you listen to your favorite podcasts. Also, big thanks to AngelList and FreshBooks for their support.

Enterprise Sales Beliefs That Will Be Obsolete in 2019

GrowthBoundB2B by DiscoverOrg

Play Episode Listen Later Jan 14, 2019 24:12

Welcome to 2019 - the year you're going to land those enterprise accounts. Join Jake Dunlap, CEO of Skaled, to explore strategies that work for expanding enterprise accounts - which remains one of the best ways to grow revenue. Learn how to crush your enterprise sales targets in 2019 (and how NOT to crush them). Whether you work for a company that lives and dies on big enterprise sales - a whale hunter - or you depend on a balance of enterprise sales and high velocity sales, we've got you covered. About our guest: Jake Dunlap is an influencer and C-level sales leader with more than a decade of experience.Jake has developed and led high-performing sales and operational functions for global 2000 organizations and start-ups, specializing in building out repeatable, sustainable processes. As the CEO and Founder of Skaled Consulting, Jake helps companies optimize their sales processes by using the latest sales technologies to accelerate business growth.Previously to Skaled, Jake was the VP of Sales at Nowait (acquired by Yelp), Chartbeat, and Glassdoor, acquired by Recruit Holdings for $1.2 billion in 2018.

ceo founders sales beliefs yelp obsolete glassdoor enterprise sales no wait jake dunlap chartbeat skaled

Yes to greater transparency and more balance

Inside PR

Play Episode Listen Later Jun 11, 2018 15:36

Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is …

balance snapchat transparency chartbeat

Hearing voices: a strategic view of the voice space with Matt Hartman

VUX World

Play Episode Listen Later Mar 19, 2018 48:28

This week, Dustin and I are joined by Matt Hartman, partner at Betaworks, curator of the Hearing Voices newsletter and creator of the Wiffy Alexa Skill.In this episode, we’re discussing:All about BetaworksA strategic vision for voiceChanging user behaviourOn-demand interfacesFriction and psychological frictionHow context influences your design interfaceThe 2 types of companies that’ll get built on voice platformsDifferences between GUI and VUI designVoice campThe Wiffy Alexa SkillLessons learned building your first Alexa SkillText message on-boardingChallenges in the voice spaceOur Guest, Matt HartmanMatt Hartman has been with Betaworks for the past 4 years and handles the investment side of the company. Matt spends his days with his ear to the ground, meeting company founders and entrepreneurs, searching for the next big investment opportunities.Paying attention to trends in user behaviour and searching for the next new wave of technology that will change the way people communicate has led Matt and Betaworks to focus on the voice space.Matt has developed immense knowledge and passion for voice and is a true visionary. He totally gets the current state of play in the voice space and is a true design thinker. He has an entirely different and unique perspective on the voice scene: the voice ecosystem, voice strategy, user behaviour trends, challenges and the future of the industry.Matt curates the Hearing Voices newsletter to share his reading with the rest of the voice space and created the Wiffy Alexa Skill, which lets you ask Alexa for the Wifi password. It’s one of the few Skills that receives the fabled Alexa Developer Reward.BetaworksBetaworks is a startup platform that builds products like bit.ly, Chartbeat and GIPHY. It invests in companies like Tumblr, Kickstarter and Medium and has recently turned its attention to audio and voice platforms such as Anchor, Breaker and Gimlet.As part of voice camp in 2017, Betaworks invested in a host of voice-first companies including Jovo, who featured on episode 5 of the VUX World podcast, as well as Spoken Layer, Shine and John Done, which conversational AI guru, Jeff Smith (episode 4), was involved in.LinksSubscribe to the Hearing Voices newsletterCheck out the Wiffy Alexa SkillFollow Matt on TwitterVisit Matt's websiteMatt's article: Interfaces on demandMatt's article: Lessons Learned Building my First Alexa SkillFollow Matt Hartman on MediumFind out more about Betaworks See acast.com/privacy for privacy and opt-out information.

ai space anchor skills medium shine paying kickstarter strategic wifi tumblr breaker interfaces jeff smith gimlet giphy hearing voices betaworks chartbeat matt hartman jovo

Charbeat (feat. John Saroff)

Giants & Crowns

Play Episode Listen Later Nov 28, 2017 32:14

John Saroff is CEO of Chartbeat, the leading content intelligence platform used by more than 50,000 of the world's top media properties in over 60 countries. Chartbeat believes that meaningful stories matter wherever they live, and that in an increasingly mobile, social world, Chartbeat is the only analytics solution newsrooms rely on to understand consumer attention and make the most of their quality content on site and offsite. Saroff has worked on the cutting-edge of media and technology for 17+ years, setting the daily operations and business development agendas of companies as diverse as Google, NBC-Universal and vente-privee. www.chartbeat.com — Credits — This episode of Giants & Crowns is hosted and produced by Nsi Obotetukudo. Editing by Duncan Gerow, Joe Fuller, and Nsi Obotetukudo. Special thanks to Isabelle Thenor-Louis, Joan De Jesus, Sunny Ou, Hannah Anokye, & Kiera McBride. — Sponsors — www.taskbullet.com?aff=tbgiantsandcrowns www.breather.com www.claralabs.com — Giants & Crowns — www.giantsandcrowns.com www.instagram.com/giantsandcrowns The Giants & Crowns Podcast is an interview driven series focused on unearthing stories from industry/cultural leaders while unpacking their learned lessons involving people, product, and process.

ceo google giants editing nbc universal crowns chartbeat joe fuller

How blocking ads can save the media industry (Tony Haile, CEO, Scroll)

Recode Media with Peter Kafka

Play Episode Listen Later Oct 18, 2017 52:30

Scroll CEO Tony Haile talks with Recode's Peter Kafka about his company's not-yet-launched product that will let news consumers pay once for a clean, ad-free experience across multiple news outlets and across all platforms. Haile says Scroll, which has taken funding from companies like News Corp, Axel Springer and the New York Times Company, is trying to solve the media business model for the vast majority of casual visitors who don't currently pay for content. Previously the CEO of Chartbeat and still an adviser to that company, he discusses why he left and explains why it still makes sense for media professionals to monitor real-time data about who’s consuming their work. Haile also talks about leading polar expeditions in his 20s and how he faked his way through his first year of business meetings with media companies. Learn more about your ad choices. Visit megaphone.fm/adchoices

ceo new york times scroll blocking news corp axel springer media industry haile chartbeat recode's peter kafka

If Ads Don't Work, Can Publishers Strike Subscription Gold?

WIRED Business – Spoken Edition

Play Episode Listen Later Oct 10, 2017 9:53

Tony Haile spent seven years trying to save the internet from click-based hell. As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites. He hoped the information would convince media companies and advertisers that their primary way of doing business online---through banner ads, sold through split-second digital auctions for fractions of pennies---could not last.

ceo gold strike publishers subscription chartbeat

AiA 152: Multirepo vs Monorepo with Jeff Whelpley and Kushal Dave

Devchat.tv Master Feed

Play Episode Listen Later Aug 15, 2017 74:54

AiA 152: Multirepo vs Monorepo with Jeff Whelpley and Kushal Dave On today's episode of Adventures in Angular, we have panelists Ward Bell, Joe Eames and Charles Max Wood. We have special guests, Jeff Whelpley and Kushal Dave. The discussion ranges from the organization of code bases to the benefits of using Monorepo vs Multirepo. Tune in! [00:01:45] – Introduction to Jeff Whelpley and Kushal Dave Kushal is CTO at Scroll, a start-up. Before that, he was at Foursquare, Chartbeat, Google, and IBM. He has worked in a lot of monorepo code base. Although he actually has experience working on a lot of Multirepo situations. Jeff is the CTO of a small startup in Boston called GetHuman that helps people with customer service problems. He has been on Adventures in Angular a couple of times before. He has also been in a couple of other podcasts before, as well as in the open-source community. [00:03:20] – Introduction to the issue Typically, when you’re working in just one or two people team, you don’t really have that many issues centered on dev process, coordinating changes between each other, and trying to figure out the best optimal way to organize your code. Most of the time, you understand the entire code base because you’re working with everything. It gets to be a much different problem once you get to have a larger team. In essence, everything is starting slow down because of different overhead related to the process that was needed in order to make sure got quality changes. You basically have to spend a lot of time and thought around your developer process, how you structure your code, how you physically setup, and organize your entire code base. [00:06:20] – How to organize your code bases? When Kushal worked at Google, everything is in a single giant repository. There are one or two exceptions for client code and some infrastructure things. It allowed people to feel that they could change any of the code and it made it easy to keep everybody in sync with the state of the code. There is some sort of workflow and process things that you have to change in order to get that right. Probably, the biggest one is trying to keep the repo from working in long running branches because things start to diverge. That was the model of Foursquare too. [00:08:15] – How do you run all of the CI across everything? The answer changes to different sizes. At Scroll and for most of the time that Kushal was at Foursquare, it was efficient to run all the builds on every commit. If you just have one mega build that just runs continuously, that’s good enough up until 30 or 40 developers. Once you hit that size, there’s a variety of build tools out there that you can use and understand the structure of your code base. Once you’ve used one of these build tools, declaratively indicate which artifacts depends on which libraries, and what the full dependency thing is, you can build only the relevant CI’s. You can decide whether this change only touches this binary or this test. Chuck also like the approach of having everything in master. If it was experimental, it would still go into master and their CI would effectively run the different builds with the different feature flags. If what you did broke something that somebody else was working on in a process, you could just adjust it midstream. [00:16:00] – Gatekeeper process The gatekeeper process protects the whole code base but at the same time, it’s in the layer of bureaucracy. We’ve been reviewing every piece of code before it’s allowed to land in master. Everybody on our team commits multiple times a day to master. All the changes, as much as possible are really small, especially the feature flag check. In that world, there is this bureaucracy. Hopefully, it’s not holding you up too much. The flipside of that is when you’ll feel really confident that you didn’t break anybody who depends on you and you’re going to have to revisit this change a month from now. For the past 9 months or so, Jeff tried a bunch of different configurations. He tried monorepo and other configurations from the other end of the spectrum - many small packages. As he was interviewing people with their different setups, they’ve all encountered the same types of problems. Regardless if you’re using monorepo or not, as long as you’re trying to keep your changes small and specific, and implemented quickly, it can alleviate any other pains. [00:22:10] – Guard rails The guard rails are just the reviewers. For us, every change that’s getting reviewed means that in some extent, there’s a human check on that. I’m not sure if you can but I certainly know that Reviewable and Fabricate both offer sort of wide range of configuration options. I can imagine the world in which you can programmatically keep people from landing changes that didn’t have that level. In Github, there are guard rails. That actually helps the reviewers. It’s reassuring to have some technology that this person is associated with this set of boundaries. If you want to step outside of the boundaries, they’re going to have to get some other person who understands the code that’s outside of the line to join in approving that. If their organization is big, this is something that they might have to think about. Jeff advises to really be careful about what you’re doing. Is this a change where you are just bumping version numbers or is this something that you have to change a business logic? [00:28:15] – Allowing different people to upgrade dependencies The only way Kushal has ever seen it done is a brutal all-nighter by somebody who has to sit there and get everything working. But one of the things that Google does is they develop a lot of patterns about how to refactor code to make things easier. One solution that Jeff sees is the complete opposite of the spectrum from monorepo. Dr. Gleb Bahmutov is a huge fan of open-source smaller repos - a lot of the mentality of keeping things small, separate and distinct. He’s decided that he’s going to stick in the many repo universe and just create tooling to solve some of these problems. For versioning, he runs this server that detects that a new version has been published. It will automatically try to update it and run all the tests. But according to Kushal, if you have different repos, you can move differently in terms of dependencies but if you’re now out of sync, you may suddenly have incompatible dependencies across what you’re doing. It’s a question of when you want to deal with the problem. Chuck talks about the ways you can get out of sync. With the multirepo, you can get out of sync not just on the dependencies and the build process, but also on the API’s. If you have a module that you’re working on over here and whatever are consuming it on the other side as a driver may not be updated yet so it doesn’t talk properly. Jeff also noticed that with Angular DI, if you aren’t actually using the same version, you run into issues because it has to be the exact same thing at every level or else the injection token is different. [00:36:50] – Develop within Monorepo or develop in a separate repo Chuck thinks that it depends. If there are a lot of dependencies and shortcuts that he can take by relying on the monorepo, he will do it on the monorepo like if it auto loads the correct libraries automatically. And then, they don’t have to do a whole lot of setup. If it’s small, independent, and it’s going to move quickly, then, a separate repo may be the right answer. Kushal adds that there are a lot of benefits in doing it in the monorepo. With feature flags, you have the benefit of reviewing it. It also allows you and others to keep up with everyone in terms of breaking API changes, other than having some brutal merge. Jeff will do it in a separate repo. If this an experimental thing, it disturbs people less. It alleviates the notifications that go on. That is why Kushal’s team also built a lot of custom Slack cooks in order to get some notifications tailored to the parts that they only care about. [00:44:50] – How do you work it out so that things aren’t so tightly coupled? There are no circular dependencies between your packages even transitively. As your monorepo grows you may eventually have some tooling that requires that for your build system. Can this layer have this type of functionality? Or does it need to be moved into a new package? It also means it improves your architecture. Kushal’s team is working on Java. This object that users and organizations create can know about each other’s’ objects but the users can never depend back into organizations or vice versa. You can think of the layered model of networking. We have the pure data model objects are not allowed to know anything about the service layer that interacts with the database. The database can know about those model objects. The web tier can obviously know about both the model objects and the service tier because it utilizes both of those. [00:47:30] – How are those relationships defined? They are defined in build files. If you look at Pants or Blaze or Buck, all those build systems have explicit dependency configurations so you can sort of keeping any of those invariants from being broken. But Kushal’s team just have a Wiki page that lists out the rules. They also have a test that looks for any cycles in any package dependencies. Jeff’s team created a CLI tool that walks down all subdirectories from where they’re running it. It finds all the package JSON in all your subdirectories and it creates the dependency graphs. They haven’t fully moved to a monorepo but they did start to consolidate. They have a couple of larger repos. This tool will see the dependency graph for all the NPM modules and also see the dependencies between the repos based off of the NPM module dependencies. [00:50:20] – Multimonorepo It’s not perfect to have one larger repo that has basically all of the none-deployable codes. Jeff and his team have a separate set of repos for the actual deployable code. They haven’t made the jump to where Kushal is advocating – using build tools. [00:50:20] – To open-source When you want an open-source portion of what you’re doing but not the entire company’s code base, Jeff thinks that there’s really no way out of having a separate repo for that. Google has this giant internal repo because not everything in it is open-source. Angular is open-source. That’s at least one driver that Angular is in the public Github repo and Google use so much of Angular. And some companies want the sort of open collaboration and free support and upgrades from the community. Other companies see that they’re giving away some kind of competitive advantage that they’re not willing to give up. [00:55:40] – Monorepo is better in all cases Jeff recognizes that there’s a number of organizations that have successfully implemented it but there isn’t an easy way for someone to do it. It’s not common knowledge and does not have a well-known set of tooling and best practices. There’s still a lot to go to get to the point where it’s a no-brainer and everybody knows how to do this the right way. Ward doesn’t know how to do a monorepo but according to him, if he is in an organization or starting an organization, he would go figure out how to do it and would want his organization to have a monorepo. Chuck tends to lean to monorepo but doesn't always do it either. Another caveat is even if he starts with the monorepo, that doesn’t mean that’s where he’s going to end. The answer is if you put them all in separate repos and it turns out that you need benefits of having them all in the same place, you can move them all in one repo. It may not be easy depending on how big and complicated you make your mono or the way you tie together your disparate repos. Kushal is all in. The only time that he wouldn’t do it is if he’s building disparate open-source projects and wanted them to play the open-source ecosystem. The net benefit is that everyone is moving together rapidly because monorepo is optimized for speed. But Kushal wishes that the tooling is better and that many people move to this model. Joe is also open to monorepo in a larger organization. He thinks that the separate repos keep things but monorepo can solve a lot of problems. [01:01:55] – Places to go Jeff has a bunch of articles for people who are pro-monorepo and are advocating for that. He has yet to find one that sets forth like a good mental model or decision framework. This is what Jeff hopes to create in the next couple of weeks before the conference. Picks Ward Bell Hiking Fishing Southern Sierras Chuck Max Wood Book: Profit First by Mike Michalowicz Ketogenic Diet Air-conditioning Joe Eames Book: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz Rent a scooter to ride around Rome Jeff Whelpley Survey: Monorepo vs Multirepo Twitter: @jeffwhelpley Medium: @jeffwhelpey Kushal Dave Technical Design Reviews Book: The Orphan Master’s Son Twitter: @krave Medium: Workflow

google rome adventures medium develop places air rent guard ibm fishing ward pants cto buck slack hiking api scroll java github wiki gatekeeper mike michalowicz ketogenic diet aia foursquare new data angular json cli npm seth stephens davidowitz kushal fabricate chartbeat monorepo charles max wood reviewables book profit first gethuman joe eames ward bell gleb bahmutov everybody lies internet about really jeff whelpley chuck max wood

AiA 152: Multirepo vs Monorepo with Jeff Whelpley and Kushal Dave

Adventures in Angular

Play Episode Listen Later Aug 15, 2017 74:54

AiA 152: Multirepo vs Monorepo with Jeff Whelpley and Kushal Dave On today's episode of Adventures in Angular, we have panelists Ward Bell, Joe Eames and Charles Max Wood. We have special guests, Jeff Whelpley and Kushal Dave. The discussion ranges from the organization of code bases to the benefits of using Monorepo vs Multirepo. Tune in! [00:01:45] – Introduction to Jeff Whelpley and Kushal Dave Kushal is CTO at Scroll, a start-up. Before that, he was at Foursquare, Chartbeat, Google, and IBM. He has worked in a lot of monorepo code base. Although he actually has experience working on a lot of Multirepo situations. Jeff is the CTO of a small startup in Boston called GetHuman that helps people with customer service problems. He has been on Adventures in Angular a couple of times before. He has also been in a couple of other podcasts before, as well as in the open-source community. [00:03:20] – Introduction to the issue Typically, when you’re working in just one or two people team, you don’t really have that many issues centered on dev process, coordinating changes between each other, and trying to figure out the best optimal way to organize your code. Most of the time, you understand the entire code base because you’re working with everything. It gets to be a much different problem once you get to have a larger team. In essence, everything is starting slow down because of different overhead related to the process that was needed in order to make sure got quality changes. You basically have to spend a lot of time and thought around your developer process, how you structure your code, how you physically setup, and organize your entire code base. [00:06:20] – How to organize your code bases? When Kushal worked at Google, everything is in a single giant repository. There are one or two exceptions for client code and some infrastructure things. It allowed people to feel that they could change any of the code and it made it easy to keep everybody in sync with the state of the code. There is some sort of workflow and process things that you have to change in order to get that right. Probably, the biggest one is trying to keep the repo from working in long running branches because things start to diverge. That was the model of Foursquare too. [00:08:15] – How do you run all of the CI across everything? The answer changes to different sizes. At Scroll and for most of the time that Kushal was at Foursquare, it was efficient to run all the builds on every commit. If you just have one mega build that just runs continuously, that’s good enough up until 30 or 40 developers. Once you hit that size, there’s a variety of build tools out there that you can use and understand the structure of your code base. Once you’ve used one of these build tools, declaratively indicate which artifacts depends on which libraries, and what the full dependency thing is, you can build only the relevant CI’s. You can decide whether this change only touches this binary or this test. Chuck also like the approach of having everything in master. If it was experimental, it would still go into master and their CI would effectively run the different builds with the different feature flags. If what you did broke something that somebody else was working on in a process, you could just adjust it midstream. [00:16:00] – Gatekeeper process The gatekeeper process protects the whole code base but at the same time, it’s in the layer of bureaucracy. We’ve been reviewing every piece of code before it’s allowed to land in master. Everybody on our team commits multiple times a day to master. All the changes, as much as possible are really small, especially the feature flag check. In that world, there is this bureaucracy. Hopefully, it’s not holding you up too much. The flipside of that is when you’ll feel really confident that you didn’t break anybody who depends on you and you’re going to have to revisit this change a month from now. For the past 9 months or so, Jeff tried a bunch of different configurations. He tried monorepo and other configurations from the other end of the spectrum - many small packages. As he was interviewing people with their different setups, they’ve all encountered the same types of problems. Regardless if you’re using monorepo or not, as long as you’re trying to keep your changes small and specific, and implemented quickly, it can alleviate any other pains. [00:22:10] – Guard rails The guard rails are just the reviewers. For us, every change that’s getting reviewed means that in some extent, there’s a human check on that. I’m not sure if you can but I certainly know that Reviewable and Fabricate both offer sort of wide range of configuration options. I can imagine the world in which you can programmatically keep people from landing changes that didn’t have that level. In Github, there are guard rails. That actually helps the reviewers. It’s reassuring to have some technology that this person is associated with this set of boundaries. If you want to step outside of the boundaries, they’re going to have to get some other person who understands the code that’s outside of the line to join in approving that. If their organization is big, this is something that they might have to think about. Jeff advises to really be careful about what you’re doing. Is this a change where you are just bumping version numbers or is this something that you have to change a business logic? [00:28:15] – Allowing different people to upgrade dependencies The only way Kushal has ever seen it done is a brutal all-nighter by somebody who has to sit there and get everything working. But one of the things that Google does is they develop a lot of patterns about how to refactor code to make things easier. One solution that Jeff sees is the complete opposite of the spectrum from monorepo. Dr. Gleb Bahmutov is a huge fan of open-source smaller repos - a lot of the mentality of keeping things small, separate and distinct. He’s decided that he’s going to stick in the many repo universe and just create tooling to solve some of these problems. For versioning, he runs this server that detects that a new version has been published. It will automatically try to update it and run all the tests. But according to Kushal, if you have different repos, you can move differently in terms of dependencies but if you’re now out of sync, you may suddenly have incompatible dependencies across what you’re doing. It’s a question of when you want to deal with the problem. Chuck talks about the ways you can get out of sync. With the multirepo, you can get out of sync not just on the dependencies and the build process, but also on the API’s. If you have a module that you’re working on over here and whatever are consuming it on the other side as a driver may not be updated yet so it doesn’t talk properly. Jeff also noticed that with Angular DI, if you aren’t actually using the same version, you run into issues because it has to be the exact same thing at every level or else the injection token is different. [00:36:50] – Develop within Monorepo or develop in a separate repo Chuck thinks that it depends. If there are a lot of dependencies and shortcuts that he can take by relying on the monorepo, he will do it on the monorepo like if it auto loads the correct libraries automatically. And then, they don’t have to do a whole lot of setup. If it’s small, independent, and it’s going to move quickly, then, a separate repo may be the right answer. Kushal adds that there are a lot of benefits in doing it in the monorepo. With feature flags, you have the benefit of reviewing it. It also allows you and others to keep up with everyone in terms of breaking API changes, other than having some brutal merge. Jeff will do it in a separate repo. If this an experimental thing, it disturbs people less. It alleviates the notifications that go on. That is why Kushal’s team also built a lot of custom Slack cooks in order to get some notifications tailored to the parts that they only care about. [00:44:50] – How do you work it out so that things aren’t so tightly coupled? There are no circular dependencies between your packages even transitively. As your monorepo grows you may eventually have some tooling that requires that for your build system. Can this layer have this type of functionality? Or does it need to be moved into a new package? It also means it improves your architecture. Kushal’s team is working on Java. This object that users and organizations create can know about each other’s’ objects but the users can never depend back into organizations or vice versa. You can think of the layered model of networking. We have the pure data model objects are not allowed to know anything about the service layer that interacts with the database. The database can know about those model objects. The web tier can obviously know about both the model objects and the service tier because it utilizes both of those. [00:47:30] – How are those relationships defined? They are defined in build files. If you look at Pants or Blaze or Buck, all those build systems have explicit dependency configurations so you can sort of keeping any of those invariants from being broken. But Kushal’s team just have a Wiki page that lists out the rules. They also have a test that looks for any cycles in any package dependencies. Jeff’s team created a CLI tool that walks down all subdirectories from where they’re running it. It finds all the package JSON in all your subdirectories and it creates the dependency graphs. They haven’t fully moved to a monorepo but they did start to consolidate. They have a couple of larger repos. This tool will see the dependency graph for all the NPM modules and also see the dependencies between the repos based off of the NPM module dependencies. [00:50:20] – Multimonorepo It’s not perfect to have one larger repo that has basically all of the none-deployable codes. Jeff and his team have a separate set of repos for the actual deployable code. They haven’t made the jump to where Kushal is advocating – using build tools. [00:50:20] – To open-source When you want an open-source portion of what you’re doing but not the entire company’s code base, Jeff thinks that there’s really no way out of having a separate repo for that. Google has this giant internal repo because not everything in it is open-source. Angular is open-source. That’s at least one driver that Angular is in the public Github repo and Google use so much of Angular. And some companies want the sort of open collaboration and free support and upgrades from the community. Other companies see that they’re giving away some kind of competitive advantage that they’re not willing to give up. [00:55:40] – Monorepo is better in all cases Jeff recognizes that there’s a number of organizations that have successfully implemented it but there isn’t an easy way for someone to do it. It’s not common knowledge and does not have a well-known set of tooling and best practices. There’s still a lot to go to get to the point where it’s a no-brainer and everybody knows how to do this the right way. Ward doesn’t know how to do a monorepo but according to him, if he is in an organization or starting an organization, he would go figure out how to do it and would want his organization to have a monorepo. Chuck tends to lean to monorepo but doesn't always do it either. Another caveat is even if he starts with the monorepo, that doesn’t mean that’s where he’s going to end. The answer is if you put them all in separate repos and it turns out that you need benefits of having them all in the same place, you can move them all in one repo. It may not be easy depending on how big and complicated you make your mono or the way you tie together your disparate repos. Kushal is all in. The only time that he wouldn’t do it is if he’s building disparate open-source projects and wanted them to play the open-source ecosystem. The net benefit is that everyone is moving together rapidly because monorepo is optimized for speed. But Kushal wishes that the tooling is better and that many people move to this model. Joe is also open to monorepo in a larger organization. He thinks that the separate repos keep things but monorepo can solve a lot of problems. [01:01:55] – Places to go Jeff has a bunch of articles for people who are pro-monorepo and are advocating for that. He has yet to find one that sets forth like a good mental model or decision framework. This is what Jeff hopes to create in the next couple of weeks before the conference. Picks Ward Bell Hiking Fishing Southern Sierras Chuck Max Wood Book: Profit First by Mike Michalowicz Ketogenic Diet Air-conditioning Joe Eames Book: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz Rent a scooter to ride around Rome Jeff Whelpley Survey: Monorepo vs Multirepo Twitter: @jeffwhelpley Medium: @jeffwhelpey Kushal Dave Technical Design Reviews Book: The Orphan Master’s Son Twitter: @krave Medium: Workflow

google rome adventures medium develop places air rent guard ibm fishing ward pants cto buck slack hiking api scroll java github wiki gatekeeper mike michalowicz ketogenic diet aia foursquare new data angular json cli npm seth stephens davidowitz kushal fabricate chartbeat monorepo charles max wood reviewables book profit first gethuman joe eames ward bell gleb bahmutov everybody lies internet about really jeff whelpley chuck max wood

AiA 152: Multirepo vs Monorepo with Jeff Whelpley and Kushal Dave

All Angular Podcasts by Devchat.tv

Play Episode Listen Later Aug 15, 2017 74:54

AiA 152: Multirepo vs Monorepo with Jeff Whelpley and Kushal Dave On today's episode of Adventures in Angular, we have panelists Ward Bell, Joe Eames and Charles Max Wood. We have special guests, Jeff Whelpley and Kushal Dave. The discussion ranges from the organization of code bases to the benefits of using Monorepo vs Multirepo. Tune in! [00:01:45] – Introduction to Jeff Whelpley and Kushal Dave Kushal is CTO at Scroll, a start-up. Before that, he was at Foursquare, Chartbeat, Google, and IBM. He has worked in a lot of monorepo code base. Although he actually has experience working on a lot of Multirepo situations. Jeff is the CTO of a small startup in Boston called GetHuman that helps people with customer service problems. He has been on Adventures in Angular a couple of times before. He has also been in a couple of other podcasts before, as well as in the open-source community. [00:03:20] – Introduction to the issue Typically, when you’re working in just one or two people team, you don’t really have that many issues centered on dev process, coordinating changes between each other, and trying to figure out the best optimal way to organize your code. Most of the time, you understand the entire code base because you’re working with everything. It gets to be a much different problem once you get to have a larger team. In essence, everything is starting slow down because of different overhead related to the process that was needed in order to make sure got quality changes. You basically have to spend a lot of time and thought around your developer process, how you structure your code, how you physically setup, and organize your entire code base. [00:06:20] – How to organize your code bases? When Kushal worked at Google, everything is in a single giant repository. There are one or two exceptions for client code and some infrastructure things. It allowed people to feel that they could change any of the code and it made it easy to keep everybody in sync with the state of the code. There is some sort of workflow and process things that you have to change in order to get that right. Probably, the biggest one is trying to keep the repo from working in long running branches because things start to diverge. That was the model of Foursquare too. [00:08:15] – How do you run all of the CI across everything? The answer changes to different sizes. At Scroll and for most of the time that Kushal was at Foursquare, it was efficient to run all the builds on every commit. If you just have one mega build that just runs continuously, that’s good enough up until 30 or 40 developers. Once you hit that size, there’s a variety of build tools out there that you can use and understand the structure of your code base. Once you’ve used one of these build tools, declaratively indicate which artifacts depends on which libraries, and what the full dependency thing is, you can build only the relevant CI’s. You can decide whether this change only touches this binary or this test. Chuck also like the approach of having everything in master. If it was experimental, it would still go into master and their CI would effectively run the different builds with the different feature flags. If what you did broke something that somebody else was working on in a process, you could just adjust it midstream. [00:16:00] – Gatekeeper process The gatekeeper process protects the whole code base but at the same time, it’s in the layer of bureaucracy. We’ve been reviewing every piece of code before it’s allowed to land in master. Everybody on our team commits multiple times a day to master. All the changes, as much as possible are really small, especially the feature flag check. In that world, there is this bureaucracy. Hopefully, it’s not holding you up too much. The flipside of that is when you’ll feel really confident that you didn’t break anybody who depends on you and you’re going to have to revisit this change a month from now. For the past 9 months or so, Jeff tried a bunch of different configurations. He tried monorepo and other configurations from the other end of the spectrum - many small packages. As he was interviewing people with their different setups, they’ve all encountered the same types of problems. Regardless if you’re using monorepo or not, as long as you’re trying to keep your changes small and specific, and implemented quickly, it can alleviate any other pains. [00:22:10] – Guard rails The guard rails are just the reviewers. For us, every change that’s getting reviewed means that in some extent, there’s a human check on that. I’m not sure if you can but I certainly know that Reviewable and Fabricate both offer sort of wide range of configuration options. I can imagine the world in which you can programmatically keep people from landing changes that didn’t have that level. In Github, there are guard rails. That actually helps the reviewers. It’s reassuring to have some technology that this person is associated with this set of boundaries. If you want to step outside of the boundaries, they’re going to have to get some other person who understands the code that’s outside of the line to join in approving that. If their organization is big, this is something that they might have to think about. Jeff advises to really be careful about what you’re doing. Is this a change where you are just bumping version numbers or is this something that you have to change a business logic? [00:28:15] – Allowing different people to upgrade dependencies The only way Kushal has ever seen it done is a brutal all-nighter by somebody who has to sit there and get everything working. But one of the things that Google does is they develop a lot of patterns about how to refactor code to make things easier. One solution that Jeff sees is the complete opposite of the spectrum from monorepo. Dr. Gleb Bahmutov is a huge fan of open-source smaller repos - a lot of the mentality of keeping things small, separate and distinct. He’s decided that he’s going to stick in the many repo universe and just create tooling to solve some of these problems. For versioning, he runs this server that detects that a new version has been published. It will automatically try to update it and run all the tests. But according to Kushal, if you have different repos, you can move differently in terms of dependencies but if you’re now out of sync, you may suddenly have incompatible dependencies across what you’re doing. It’s a question of when you want to deal with the problem. Chuck talks about the ways you can get out of sync. With the multirepo, you can get out of sync not just on the dependencies and the build process, but also on the API’s. If you have a module that you’re working on over here and whatever are consuming it on the other side as a driver may not be updated yet so it doesn’t talk properly. Jeff also noticed that with Angular DI, if you aren’t actually using the same version, you run into issues because it has to be the exact same thing at every level or else the injection token is different. [00:36:50] – Develop within Monorepo or develop in a separate repo Chuck thinks that it depends. If there are a lot of dependencies and shortcuts that he can take by relying on the monorepo, he will do it on the monorepo like if it auto loads the correct libraries automatically. And then, they don’t have to do a whole lot of setup. If it’s small, independent, and it’s going to move quickly, then, a separate repo may be the right answer. Kushal adds that there are a lot of benefits in doing it in the monorepo. With feature flags, you have the benefit of reviewing it. It also allows you and others to keep up with everyone in terms of breaking API changes, other than having some brutal merge. Jeff will do it in a separate repo. If this an experimental thing, it disturbs people less. It alleviates the notifications that go on. That is why Kushal’s team also built a lot of custom Slack cooks in order to get some notifications tailored to the parts that they only care about. [00:44:50] – How do you work it out so that things aren’t so tightly coupled? There are no circular dependencies between your packages even transitively. As your monorepo grows you may eventually have some tooling that requires that for your build system. Can this layer have this type of functionality? Or does it need to be moved into a new package? It also means it improves your architecture. Kushal’s team is working on Java. This object that users and organizations create can know about each other’s’ objects but the users can never depend back into organizations or vice versa. You can think of the layered model of networking. We have the pure data model objects are not allowed to know anything about the service layer that interacts with the database. The database can know about those model objects. The web tier can obviously know about both the model objects and the service tier because it utilizes both of those. [00:47:30] – How are those relationships defined? They are defined in build files. If you look at Pants or Blaze or Buck, all those build systems have explicit dependency configurations so you can sort of keeping any of those invariants from being broken. But Kushal’s team just have a Wiki page that lists out the rules. They also have a test that looks for any cycles in any package dependencies. Jeff’s team created a CLI tool that walks down all subdirectories from where they’re running it. It finds all the package JSON in all your subdirectories and it creates the dependency graphs. They haven’t fully moved to a monorepo but they did start to consolidate. They have a couple of larger repos. This tool will see the dependency graph for all the NPM modules and also see the dependencies between the repos based off of the NPM module dependencies. [00:50:20] – Multimonorepo It’s not perfect to have one larger repo that has basically all of the none-deployable codes. Jeff and his team have a separate set of repos for the actual deployable code. They haven’t made the jump to where Kushal is advocating – using build tools. [00:50:20] – To open-source When you want an open-source portion of what you’re doing but not the entire company’s code base, Jeff thinks that there’s really no way out of having a separate repo for that. Google has this giant internal repo because not everything in it is open-source. Angular is open-source. That’s at least one driver that Angular is in the public Github repo and Google use so much of Angular. And some companies want the sort of open collaboration and free support and upgrades from the community. Other companies see that they’re giving away some kind of competitive advantage that they’re not willing to give up. [00:55:40] – Monorepo is better in all cases Jeff recognizes that there’s a number of organizations that have successfully implemented it but there isn’t an easy way for someone to do it. It’s not common knowledge and does not have a well-known set of tooling and best practices. There’s still a lot to go to get to the point where it’s a no-brainer and everybody knows how to do this the right way. Ward doesn’t know how to do a monorepo but according to him, if he is in an organization or starting an organization, he would go figure out how to do it and would want his organization to have a monorepo. Chuck tends to lean to monorepo but doesn't always do it either. Another caveat is even if he starts with the monorepo, that doesn’t mean that’s where he’s going to end. The answer is if you put them all in separate repos and it turns out that you need benefits of having them all in the same place, you can move them all in one repo. It may not be easy depending on how big and complicated you make your mono or the way you tie together your disparate repos. Kushal is all in. The only time that he wouldn’t do it is if he’s building disparate open-source projects and wanted them to play the open-source ecosystem. The net benefit is that everyone is moving together rapidly because monorepo is optimized for speed. But Kushal wishes that the tooling is better and that many people move to this model. Joe is also open to monorepo in a larger organization. He thinks that the separate repos keep things but monorepo can solve a lot of problems. [01:01:55] – Places to go Jeff has a bunch of articles for people who are pro-monorepo and are advocating for that. He has yet to find one that sets forth like a good mental model or decision framework. This is what Jeff hopes to create in the next couple of weeks before the conference. Picks Ward Bell Hiking Fishing Southern Sierras Chuck Max Wood Book: Profit First by Mike Michalowicz Ketogenic Diet Air-conditioning Joe Eames Book: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz Rent a scooter to ride around Rome Jeff Whelpley Survey: Monorepo vs Multirepo Twitter: @jeffwhelpley Medium: @jeffwhelpey Kushal Dave Technical Design Reviews Book: The Orphan Master’s Son Twitter: @krave Medium: Workflow

google rome adventures medium develop places air rent guard ibm fishing ward pants cto buck slack hiking api scroll java github wiki gatekeeper mike michalowicz ketogenic diet aia foursquare new data angular json cli npm seth stephens davidowitz kushal fabricate chartbeat monorepo charles max wood reviewables book profit first gethuman joe eames ward bell gleb bahmutov everybody lies internet about really jeff whelpley chuck max wood

SaaStr 123: Top 10 VP of Sales Lessons In Scaling To $100m in ARR with DFJ, TalkDesk and Predictable Revenue's, Aaron Ross

The Official SaaStr Podcast: SaaS | Founders | Investors

Play Episode Listen Later May 19, 2017 21:41

Today’s show is centred around The Top 10 VP of Sales Lessons Learned In Scaling To $100M ARR. Leading this conversation is Aaron Ross, author of best selling book, Predictable Revenue, providing the framework for the outbound process & sales team Aaron created for Salesforce.com. During his time at Salesforce as Director of Corporate Development and Acquisitions, Aaron added an extra $100 million in revenue in just a few years. Joining Aaron from the sales perspective we have Andrew Bothwell, VP of Sales @ TalkDesk and Aaron Schilke, VP Enterprise Sales @ Talkdesk, one of the fastest growing SaaS startups today. Providing insight from the other side of the table we have Josh Stein, Partner @ DFJ where his current board responsibilities include Box (NYSE: BOX), Chartbeat, LaunchDarkly, LendKey, SugarCRM, and previous guest with me on SaaStr in Talkdesk. But enough from me so without further ado I am going to hand over the reigns to Aaron Ross. In Today’s Episode You Will Learn: What does Josh Stein believe is the toughest growth stage in SaaS? Which stage separates the men from the boys? Why is growing to 100 a case of simple maths? How does this maths affect how you should think about your sales hiring pipeline? How does this maths affect your view of forecasting? How do TalkDesk look to build a repeatable and scalable sales process? What have been their major learnings? Where do most startups make mistakes and falter? How should VPs of sales approach feedback with their reps? Why has a VP failed if a rep is blindsided by a particular piece of feedback? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr

20VC: DFJ's Josh Stein on Why VCs Must Adapt To Their Founders, The Major Transition Points For Aaron Levie @ Box & Why SaaS Startups Are Growing At A Rate Never Seen Before

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Jan 9, 2017 25:10

Josh Stein is Partner @ DFJ where his current board responsibilities include Box (NYSE: BOX), Chartbeat, LaunchDarkly, LendKey, SugarCRM, and previous guests with me on SaaStr in Periscope and Talkdesk. He is also actively involved with the firm's investments in AngelList, Doximity and Twilio (NYSE: TWLO) just to name a few. Prior to joining DFJ, Josh was a VP at Telephia, where he managed a group providing strategic analysis and information to the nation's largest wireless carrier. Previously, Josh was a co-founder for ViaFone (NYSE: SY), a DFJ portfolio company and a leading provider of wireless enterprise applications. Josh met the DFJ team when the firm co-led ViaFone's Series A investment. In Today’s Episode You Will Learn: 1.) How Josh made his way from the world of operations to Partner @ DFJ? 2.) How does Josh analyze the VC/ Founder fit? How does Josh look to build trust and transparency in that relationship? What is an example of how Josh has changed his style to fit the character of an entrepreneur? 3.) Question from Greg Sands: What did Josh see in the early days of Box with a young Aaron Levie, what was it that made him so excited? 4.) Question from Mamoon Hamid @ Social Capital: Looking at Box today, what will it take for Box to 10x their value? What needs to happen in the market? What needs to happen to the product roadmap? 5.) Question from Jason Lemkin @ SaaStr: How is it that we are seeing companies like TalkDesk and Twilio grow at a rate never seen before in today's SaaS environment? Items Mentioned In Today’s Show: Josh’s Fave Blog: TermSheet Josh’s Fave Book: Insanely Simple: The Obsession That Drives Apple's Success Josh’s Most Recent Investment: LaunchDarkly As always you can follow Harry, The Twenty Minute VC and Josh on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. The Simba Hybrid. The most advanced mattress in the world. With a unique combination of two thousand five hundred conical pocket springs and responsive memory foam, it offers the perfect support for two people. A mattress that responds to you and your partner’s sleeping patterns. Delivered free, with a one hundred night sleep trial, free returns and a ten year guarantee. Start your free trial at simbasleep.com Cirrus Insight is a plugin for sales pros who use Gmail and Outlook. It automatically updates activities in Salesforce so you don’t have to. It was named #41 on the Inc. 500 list of fastest-growing companies, and it has more than 1,700 customer reviews on the Salesforce AppExchange. Today, it serves over 150,000 sales people across 5,000 organizations using Gmail, Outlook, iPhone, iPad, and Android. Cirrus Insight is perfect for sales, support, and success teams who want to save time, schedule 3x more appointments, track email opens and much more with Salesforce information at their fingertips in the inbox. www.cirrusinsight.com/20VC

Andy Weissman, Partner USV, on blockchain, network effect businesses & the evolution of social web

This Much I Know - The Seedcamp Podcast

Play Episode Listen Later Nov 29, 2016 47:43

Union Square Ventures, the New York-based venture capital firm, is famous for investing in ‘large networks of engaged users, differentiated by user experience, and defensible though network effects’, but how does that thesis apply today? In what sectors are there valuable network effects that remain to be unlocked by new and emerging technologies such as blockchain? On that topic Andy Weissman, Partner at USV, joins Seedcamp Partner Carlos Espinal. After qualifying and working as a lawyer, Andy began his internet career at AOL in the 1990s before moving over to Soundview/Dawntreader Ventures. In 2007 he founded Betaworks, the New York-based startup studio and seed-stage investors notable for investments and exclusive stakes in Bitly, Chartbeat, Twitter, Tumblr and Groupon among other successes. Discussing sectors with untapped network effects, Andy argues that there are strong opportunities in medicine and healthcare to provide modes of care that are more user-centric. He spells out his vision of the future of blockchain, with reference to USV’s investment thesis and bets on companies like Mediachain. He also discusses how, in its strategy of building companies in-house while also investing externally, Betaworks - founded in the same year as Seedcamp - closely resembles a film studio. Learn more about the evolution of the social web, how network effect businesses scale and monetise, and USV’s pioneering role in New York’s venture and technology scenes. Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Union Square Ventures: www.usv.com Betaworks: www.betaworks.com Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Andy: linkedin.com/in/andrewweissman / twitter.com/aweissman

new york partner evolution businesses blockchain tumblr aol groupon weissman network effects union square ventures bitly social web usv seedcamp betaworks chartbeat mediachain

Episode 016 - Spilled beer and epic fails

Front End Happy Hour

Play Episode Listen Later Sep 25, 2016 41:46

As an engineer we build things, but we also make mistakes or introduce bugs into the software we write. In this episode, we share horror stories of things that we’ve experienced in our careers and how we’ve learned from them. Hopefully, this episode helps you avoid making similar mistakes. Items mentioned in the episode: Flash, Sass, Python, PHP, Chartbeat, SRE, Reddit Marketplace, Full Stack TO, Wordpress, Nagios, Jenkins Panelists: Ryan Burgess - @burgessdryan Augustus Yuan - @augburto Jem Young - @JemYoung Brian Holt - @holtbt Sarah Federman - @sarah_federman Picks: Ryan Burgess - React plus X: Best Practices for Reusable UI Components - Mars Jullian Ryan Burgess - React Rally 2016 videos Augustus Yuan - I got scammed by a Silicon Valley startup Augustus Yuan - React Game Kit Jem Young - A Very Secret Service Jem Young - APEX: The Story of the Hypercar Brian Holt - Polarheart Brian Holt - Traveling Sarah Federman - GitHub Universe conference Sarah Federman - Oh Shit Git

beer flash wordpress python php sass spilled sre epic fails chartbeat nagios

Ep. 21: Tony Haile - On Polar Expeditions, Media in the Digital Age, and Just About Everything in Between

The All Things Risk Podcast

Play Episode Listen Later Sep 4, 2016 87:27

How many people can draw a line in their lives that connects living in the West Bank, yacht racing around the world, doing polar expeditions, and becoming the CEO for a highly successful technology firm? Probably one - and this week, he joins me on the All Things Risk Podcast to talk risk, digital media, leadership, and much more. Meet Tony Haile, founding CEO of Chartbeat (www.chartbeat.com), explorer, adjunct Professor, and many other things. The things that Tony has done may, at first glance, seem disparate and unrelated. However, as you'll soon grasp, the way that Tony looks at them, they are completely connected. One of the threads that runs through Tony's endeavours is around risk and risk-taking. Tony has for instance, applied many lessons from his polar expedition days to the world of tech start-ups. Chartbeat, the company Tony led as CEO for seven years is similarly an interesting story - not only because it went from start-up to market leader in its field, but also for what it does. Chartbeat helps media companies understand how its audience engages with content (as opposed to the blunt instrument of measuring clicks and page views). Tony's work at Chartbeat revealed that in spite of the click bait economy of which we are a part, there is a massive demand for thoughtful and nuanced content. We talk about this, including the future of digital media and investigative journalism in part of this episode. This all makes for a fun, wide-ranging and very insightful conversation that I am certain you will not only enjoy, but also take away some practical things you can use. We cover: Tony's background, including studying International Relations and living in the West Bank Palestinian territory; Polar expeditions and working with explorer and endurance athlete Ben Saunders; Lessons in risk management Tony took from the world of yacht racing and polar expeditions and applied to the world of tech start-ups - this part of the conversation will perhaps challenge any preconceptions you might have about tech entrepreneurs being risk-seeing mavericks prone to recklessness; Chartbeat - what it does and how he helped make it a success; Lessons from his time as a CEO; The state of digital media; The future of investigative journalism; Book recommendations - Tony is a avid reader and lists the books he as read each year on his website (www.tonyhaile.com) - this led to an interesting discussion on genes and transhumanism (although we did not have enough time to cover this properly!) And much more! Show notes: Tony's website - www.tonyhaile.com Tony on Twitter: https://twitter.com/arctictony Tony on Linkedin: http://bit.ly/2c7fb7E Chartbeat: https://chartbeat.com/ Tony's article in Time Magazine "What You Know About the Web is Wrong" - http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ Feature on Tony and Chartbeat in the Columbia Journalism Review: http://www.cjr.org/innovations/tony_haile_chartbeat.php Ernest Shackleton - https://en.wikipedia.org/wiki/Ernest_Shackleton Ben Saunders - http://www.bensaunders.com/ The Scott Expedition: http://scottexpedition.com/ Control Risks: www.controlrisks.com Article "What ISIS Really Wants": http://www.theatlantic.com/magazine/archive/2015/03/what-isis-really-wants/384980/ The Last Lion 3 by William Manchester and Paul Reid (although also check out 1 and 2): https://www.goodreads.com/book/show/746673.The_Last_Lion_3?from_search=true The Gene: An Intimate History by Siddharta Mukherjee: https://www.goodreads.com/book/show/27276428-the-gene?from_search=true ________________ Did you like this episode? Subscribe to the All Things Risk podcast, leave a rating or review, and share it on social media: Subscribe and/or leave a rating and review on iTunes: http://apple.co/1PjLmKh Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo Follow the podcast on Twitter: https://twitter.com/RiskThings Drop us a note: allthingsrisk@gmail.com Visit: www.allthingsrisk.co.uk - and find all episodes and ways to subscribe

Saul Klein - A seed investor - LocalGlobe, Seedcamp, Lovefilm

Talks on Entrepreneurial Leadership at London Business School - TELL Series

Play Episode Listen Later Aug 12, 2016 79:23

Saul Klein is Founding Partner at LocalGlobe, Former General Partner at Index Ventures, Co-Founder and CEO of Seedcamp, Kano and Lovefilm International. Saul Klein joined Index Ventures in 2007 and was a Partner until May 2015. Saul has invested in early-stage internet companies including AlertMe, Chartbeat, GlassesDirect, Soluto, MyHeritage, andSongkic. A serial entrepreneur with two decades of experience building and exiting companies in both the US, Israel and Europe, Saul has a passion for working with seed and early stage businesses. Most recently he co-founded Kano and Seedcamp, as well as co-founder and original CEO of Lovefilm International (acquired by Amazon). Saul is also a Founding Partner of The Accelerator Group (TAG), which he started with Robin Klein in 1999 as a vehicle for investing in early-stage internet services, e-commerce and digital media businesses. The TAG portfolio includes bit.ly, Erply,Lovefilm, MOO, Songkick, Spot Runner,Tweetdeck,and Twitterverse. He was part of the original executive team at Skype (acquired by eBay). He has also been a board member of Codecademy and Mind Candy for years. Saul believes tech is still only just starting to make a dent on the economy and society and that it has the potential to create hundreds of thousands of jobs. He has a Master of Arts degree from Magdalene College, Cambridge. His talk at London Business School is part of the 2015-2016 Tell Series talks and it was recorded on 3 February 2016 at London Business School. Learn more about entrepreneurial opportunities at the School: http://bit.ly/LBS-entrepreneur Learn more about Tell Series: http://tellseries.com/ Learn more about DIIE: http://www.london.edu/diie

Growth Hacking With User Behavior with Bill Hobbs (Totango)

Play Episode Listen Later Jun 3, 2016 41:21

This week, Bill Hobbs joined us in the Bowery Capital studio to discuss "Growth Hacking With User Behavior." Bill is the VP of Sales at Totango, a leading customer success management platform and a company deeply steeped in the importance of user behavior. Growth hacking, no doubt, is an overused term, but we take it here to mean tips and tricks you can use as an early-stage founder or employee to win more customers faster and keep them longer. What we'll talk about today is how to use your existing or past users' behavior in product to drive or improve growth hacking techniques. You might be familiar with the fact that you can use product engagement data to reduce churn, improve trial conversion and drive upsell / cross-sell (if you aren't, I'm sure Bill and his colleagues at Totango would be happy to tell you). But we'll discuss how you can take growth hacking a level deeper through the micro-segmentation of your users or customers by behavior, and also by other potentially relevant factors such as role or industry. These strategies don't apply just to freemium solutions focused on conversion or post-sales efforts (churn / up-sell & cross-sell) either. If collected properly, user behavior during beta and trial periods can be used to increase close rates. That data is equally valuable in crafting your Ideal Customer Profile (ICP), sales scripts, ad / content marketing copy, and much more. As Bill will tell us, successful growth hacking requires a deep understanding of your target user and there's no better way to develop that knowledge than product engagement data. Bill's growth hacking expertise goes back to his first career working with Fortune 500 companies to turn around struggling business lines by restoring rapid revenue expansion. Since then, he's served on the Board of Advisors to several tech companies, founded two businesses, led sales at Chartbeat, had a cameo in film The Wolf of Wall Street, and became a bestselling author with The Work Book: How To Build Your Personal Brand and Get Hired (check it out here). Today, he advises business leaders to help them master the art of growth hacking: expanding into new markets, growing revenues and building sustainable business models. And of course, as VP of Sales at Totango, he heads up business in the Eastern US and EMEA markets. In today's episode, we'll explore 10+ growth hacking techniques leveraging user behavior that every SaaS salesperson, marketer, customer success rep and early-stage founder should consider. We hope you'll give the full podcast a listen here. Until next week!

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Growth Hacking With User Behavior with Bill Hobbs (Totango)

write breaux clickable chartbeat

Play Episode Listen Later Jun 3, 2016 41:21

This week, Bill Hobbs joined us in the Bowery Capital studio to discuss "Growth Hacking With User Behavior." Bill is the VP of Sales at Totango, a leading customer success management platform and a company deeply steeped in the importance of user behavior. Growth hacking, no doubt, is an overused term, but we take it here to mean tips and tricks you can use as an early-stage founder or employee to win more customers faster and keep them longer. What we'll talk about today is how to use your existing or past users' behavior in product to drive or improve growth hacking techniques. You might be familiar with the fact that you can use product engagement data to reduce churn, improve trial conversion and drive upsell / cross-sell (if you aren't, I'm sure Bill and his colleagues at Totango would be happy to tell you). But we'll discuss how you can take growth hacking a level deeper through the micro-segmentation of your users or customers by behavior, and also by other potentially relevant factors such as role or industry. These strategies don't apply just to freemium solutions focused on conversion or post-sales efforts (churn / up-sell & cross-sell) either. If collected properly, user behavior during beta and trial periods can be used to increase close rates. That data is equally valuable in crafting your Ideal Customer Profile (ICP), sales scripts, ad / content marketing copy, and much more. As Bill will tell us, successful growth hacking requires a deep understanding of your target user and there's no better way to develop that knowledge than product engagement data. Bill's growth hacking expertise goes back to his first career working with Fortune 500 companies to turn around struggling business lines by restoring rapid revenue expansion. Since then, he's served on the Board of Advisors to several tech companies, founded two businesses, led sales at Chartbeat, had a cameo in film The Wolf of Wall Street, and became a bestselling author with The Work Book: How To Build Your Personal Brand and Get Hired (check it out here). Today, he advises business leaders to help them master the art of growth hacking: expanding into new markets, growing revenues and building sustainable business models. And of course, as VP of Sales at Totango, he heads up business in the Eastern US and EMEA markets. In today's episode, we'll explore 10+ growth hacking techniques leveraging user behavior that every SaaS salesperson, marketer, customer success rep and early-stage founder should consider. We hope you'll give the full podcast a listen here. Until next week!

growth sales board fortune wall street saas advisors hobbs emea growth hacking get hired eastern us user behavior chartbeat totango bowery capital

#185 - This could help you write more clickable headlines

It's All Journalism

Play Episode Listen Later Jan 28, 2016 33:26

On this week's It's All Journalism podcast, Producer Michael O'Connell talks to Chris Breaux, a data scientist and team lead at Chartbeat, about using A/B testing to determine which headline is the most successful at generating page views. Breaux talks about a recent study that compared the results of 10,000 headline tests run by 100 of Chartbeat's customers. Is a question headline the best way to garner clicks or will a short, declarative statement more draw eyes to your content? View similar data-based studies on Chartbeat's blog.

#17: Go Home, Clickbait, You're Drunk (Tony Haile, Chartbeat)

Traction: How Startups Start | NextView Ventures

Play Episode Listen Later Jan 21, 2016 36:04

There's no denying the sheer creative power of the internet, but too often, it turns into a race to the bottom -- more clicks (and therefore more clickbait), more pageviews, more impressions, more ads. When Tony Haile first became CEO of Chartbeat, the analytics startup based in New York City, he faced this massive problem of an internet teeming with clickbait headlines and short-term thinking. He also faced challenges like competing directly with Google Analytics (and the annoyingly competitive price point of "free"). It was his first experience in analytics, too, and he wound up selling his product to a user base (writers and others in editorial) that historically strayed away from data. Easy, right? This episodes also includes… The tradeoffs Tony made to compete with a goliath like Google Tips for media and other content-driven platforms (including blogs) for rethinking its key metric from clicks and pageviews to something else -- and the tech breakthrough that helped Chartbeat create it What the future holds for an internet that's becoming increasingly divided between gaming systems and refreshing creativity Follow Tony @arctictony and visit chartbeat.com to learn more. And let me know what you think of the show — tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: bit.ly/nvsubscribe

ceo new york city drunk go home clickbait google analytics haile jay acunzo chartbeat

Writer Porn: Standing Desks, Binge Reading, and James Patterson s MasterClass

The Writer Files: Writing, Productivity, Creativity, and Neuroscience

Play Episode Listen Later Jun 8, 2015 40:45

This week, award-winning, globe-trotting travel journalist Adam Skolnick returns as guest host for another edition of Writer Porn, where we discuss pertinent, writerly paraphernalia that has crossed our collective radar. Adam is the author and co author of 25 Lonely Planet guidebooks. He has also written for publications as varied as the New York Times, ESPN, Men’s Health, Outside, and Playboy. He recently finished his first narrative non-fiction book — based on his award-winning New York Times coverage of the death of the greatest American free diver of all time — titled One Breath (slated for publication in January). In this 41-minute file Adam Skolnick and I discuss: What is Writer Porn? How to Counteract the Negative Effects of Sitting All Day Why You Think Better on Your Feet Is Binge Reading Online Making Us Dumber? How Taking Notes by Hand Might Boost Comprehension Why Relaxing Your Process Can Help Your Productivity Learn How to Write a Bestseller with James Patterson Is the MasterClass Startup onto Something Huge? Adam Skolnick s Patterson MasterClass Experiment How to Listen to Moby Dick for Free Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes The Show Notes Is Sitting a Lethal Activity? Everything Science Knows Right Now About Standing Desks Yoga Hacks: How to Undo the Damage of a Desk Job 5 Things You re Doing Wrong At Your Standing Desk You Won t Finish This Article Binge Reading Disorder James Patterson s MasterClass in Writing Adam Skolnick on Instagram Adam Skolnick on Twitter Writer Porn on Twitter Kelton Reid on Twitter Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! The Transcript Writer Porn: Standing Desks, Binge Reading, and James Patterson s MasterClass Voiceover: This is Rainmaker.FM, the digital marketing podcast network. It’s built on the Rainmaker platform, which empowers you to build your own digital marketing and sales platform. Start your free 14-day trial at RainmakerPlatform.com. Kelton Reid: These are The Writer Files, a tour of the habits, habitats, and brains of working writers, from online content creators to fictionists, journalists, entrepreneurs, and beyond. I’m your host, Kelton Reid: writer, podcaster, and mediaphile. Each week, we’ll find out how great writers keep the ink flowing, the cursor moving, and avoid writer’s block. This week, award-winning, globe-trotting travel journalist Adam Skolnick is back as guest host for another edition of Writer Porn, where we discuss pertinent, writer-ly paraphernalia that has crossed our collective radar. Adam is the co-author and author of 25 Lonely Planet guide books. He has also written for publications as varied as The New York Times, ESPN, Men’s Health, Outside, and Playboy. He recently finished his first narrative, non-fiction book based on his award-winning New York Times coverage of the death of the greatest American free diver of all time. In this episode, Adam and I will discuss how to counteract the negative effects of sitting all day, why you think better on your feet, is binge reading online making us dumber, why relaxing your process can help your productivity, and how to write a bestseller according to James Patterson. What Is Writer Porn? Kelton Reid: I am pleased to welcome Adam Skolnick back to The Writer Files for another edition of something that we are calling ‘Writer Porn.’ Adam Skolnick: Ha, ha, ha. Porn! You said ‘porn.’ Kelton Reid: What is Writer Porn? Adam Skolnick: I have no idea. You named it that. Kelton Reid: I think it’s things that come across our desk that are pertinent to the writing life. Adam Skolnick: Oh, to the writer and only the writer? Kelton Reid: Sure, yeah. Adam Skolnick: What if our listeners aren’t writers? Kelton Reid: Well, that’s okay. We welcome you. Adam Skolnick: Welcome, welcome non-writers. Kelton Reid: I collect these kind of tidbits of whatever they might be — quotes, writer-ly advice — and lump them into this category, and I asked you back, and thankfully you took me up on it, to do another session where we riff on some of these things. It’s a little bit different than the interview segments that I do for The Writer Files, but I’m excited to have you back. Thanks for taking time to do this. I know that you just finished your book. That’s very exciting. I don’t know if I’m allowed to say this, but I did get to look at a galley. Did you know that? Adam Skolnick: I don’t think it was a galley. I think I emailed you the book. Yes, I knew that. I emailed it to you. Kelton Reid: Oh. Adam Skolnick: Who do you think emails my emails? Do you think I hire an email service? Kelton Reid: I don’t know, but I was very honored to get into it. Man, it’s good stuff, very compelling. I’m excited for the rest of the world to get a chance to see it. Congratulations, man. Adam Skolnick: Thanks, man, I really appreciate that. Kelton Reid: What are you presently working on over there? Adam Skolnick: I am about to get on a boat with Jack Johnson and a couple of pro surfers in the Bahamas, and I’m going to sail through the Bermuda Triangle to Bermuda, researching marine plastic pollution for a magazine story. I leave on Friday for that. That should be a wild and interesting journey. Kelton Reid: Jack Johnson, is he the musician? Adam Skolnick: Yeah. Kelton Reid: Okay, cool. He’s also a well-known surfer, so I get it now. Adam Skolnick: Yeah, yeah, he’s lives on the north shore of Hawaii. He’s been surfing his whole life. The ocean’s important to him, and he’s giving back. He’s sponsoring this expedition. It should be cool. Kelton Reid: Sounds really exciting. I’m jealous. Adam Skolnick: Thanks, man. Well, I hope it’s cool. I’ve never gotten sea sick before, so I trust I’ll be fine. I bought a windbreaker at REI, so I think if I bring my windbreaker, and my moleskin notebook, and nothing else, I should be fine. Kelton Reid: Your bikini. Adam Skolnick: Oh, my bikini and my cowboy hat. Kelton Reid: Yeah, don’t forget the hat. It really completes the look for you. Now that I’ve got you here, I can pick your brain about some stuff that’s crossed my desk. I know you’ve seen a lot of these things as well. How to Counteract the Negative Effects of Sitting All Day Kelton Reid: Speaking of desks, the first thing we should chat about is standing desks. Essentially, I keep seeing more and more stuff about standing desks. For people who work online and are professional writers — full-time writers, content creators, what have you — a lot of us are getting these missives about the standing desk. Do you have a standing desk, Adam? Adam Skolnick: I do not, Kelton. Kelton Reid: Have you ever used a standing desk? Adam Skolnick: I have. There was a period of time where I had two desks going on, and I would switch back and forth. It was one of those butcher blocks that became a desk. I’d have my sitting desk and my standing desk, and I liked it. It worked, but with me and my lifestyles, I’m so nomadic that I end up just pretty adaptable. I’ll sit wherever I have to sit to work. When I was writing the novel, the non-fiction book, it just required too much focus. I didn’t find standing at it was working for me, but if I’m working on a guide book, something like the Lonely Planet book or a magazine article where it doesn’t take as much long-term focus, I can bang out a few things standing. I do stand a lot when I’m talking on the phone in between. I don’t sit all day at any one point, but I’ll sit for a couple of hours at a time maybe. Kelton Reid: Well, I think writers of all disciplines tend to work sitting down for many hours at a time. Now we’re seeing evidence that, that excessive sitting can technically be considered a lethal activity — or we keep hearing sitting is the new smoking. Adam Skolnick: Yes, but what would sitting and smoking be then? Kelton Reid: Probably not great for you. Adam Skolnick: No. Kelton Reid: I quit many, many decades ago. Adam Skolnick: I only smoke on the treadmill now. Kelton Reid: Writers are investing money in these standing desks for their health. There’s a couple different kinds of standing desks. Certainly, there are some hacks to get into a standing desk. You could do what you do, just use a higher counter. Adam Skolnick: Yes. Kelton Reid: That New York Times article, Is Sitting a Lethal Activity?, pointed out that there are a cascade harmful metabolic affects that occur when we’re sitting. It’s not great for your heart or your cholesterol levels to be sedentary. Adam Skolnick: Right. Kelton Reid: Over a lifetime, these unhealthful effects of sitting do add up according to research by these epidemiologists. Am I saying that right? Adam Skolnick: Epidemiologist, yeah. Kelton Reid: Thank you. At the American Cancer Society, they did this huge study that showed a definite overall increase in the death rate. They estimated that, on average, people who sit too much definitely shave a few years off their life. Adam Skolnick: Well, that makes sense to me. Kelton Reid: Yeah. Adam Skolnick: I think everyone knows that sitting and being a potato of some kind — couch or desk potato, I guess that’s what we are now, desk potatoes — that’s going to be bad for your physical fitness. Not everyone has the space or the attention span, frankly, to create the perfect work environments. You’re one of those people that your physical environment, your interior environment, your office has always been important to you, so you’re going to do something about it. There are a lot of people like you. Then there are people who just don’t have the capacity to care about much. What I read recently, I read something in Outside Magazine that said it’s really not necessarily that you’re sitting all the time while you’re working — it’s that you’re sitting all those hours unbroken. I know Outside just published something online, and if you look at cures for sitting at the desk or something on their website, Outside Online, you’d find this incredible exercise routine that wouldn’t take long. It includes things that babies do — crawling and rolling yourself over without using your hands on your back. Basically, just rolling over, rolling from one side of the room to the other, and it does something. It aligns your body and your posture in a way that basically counteracts everything you’ve been doing at the desk for that 55 minutes beforehand. If you do something like that every five minutes, that’s another example that that could help, every five or 10 minutes, or if you take two hours to work and then 15 minutes to do moderate yoga or something in the office to counteract it. Take a walk around. It’s the unbroken sitting that’s the bad part. I don’t think it’s that you can’t sit at a desk and work. What you’re doing, which is to allow yourself to be more productive in different ways, is also a great cure for it. There’s a lot of ways to do it. Kelton Reid: Sure, absolutely. There’s definitely no one way. I have seen the yoga poses, which, frankly, isn’t something I’m going to do, but one of the other studies was saying that, in that sense, any kind of non-exercise activity — ‘thermogenesis’ is what they call it, or NEAT is the acronym — is basically the little movements that you do throughout the day to counteract that stuff, any kind of stretching or moving around in the office. Why You Think Better on Your Feet I tend to pace, which is another thing that we can talk about in a second, but it’s actually really good for you. Just getting up and walking around helps you to be more creative, interestingly enough. What that big study showed was that the good news is that, that peril can be countered is — I think, the point that you are also getting at. This other study by these Canadian researchers showed that both types of the different standing desks actually reduce sedentariness, which is one of the big problems, and improved mood. Either a standing desk or a treadmill desk, and clearly the treadmill desk is going to be a little bit more distracting. Adam Skolnick: Treadmill desk? Kelton Reid: A treadmill desk. This is a thing. Basically, overall, they’re saying the evidence suggests that both standing and treadmill desks may be effective in improving overall health, both physiologically and your mental health combined. It’s kind of interesting, but they did say that the treadmill desk ranked lower for productivity stuff. I think that’s probably because how can you walk and … Adam Skolnick: I don’t think the treadmill desk is destined to be a big seller. I’m going to go out on a limb here. Kelton Reid: Well, you wouldn’t know until you tried it, but I just can’t imagine doing it. Adam Skolnick: That’s going to hurt its product profit rollout. Kelton Reid: I’m not selling it here. I’m not an affiliate. Adam Skolnick: It’s going to hurt the product rollout if you can’t imagine ever using it. Kelton Reid: Probably. Adam Skolnick: That’s the problem with the treadmill desk. Kelton Reid: International Journal of Health, Promotion Education proved that, in another study, that people really do think better on their feet, which is probably another check mark in the category of we should be probably standing more while we work. There are some ways that have been proven to be effective, and there are some ways that actually probably wouldn’t be that effective. I think the treadmill desk is a question mark, but making sure that you’re using the right posture when you are actually using a standing desk is also important. Are you using the right technique? This other article that I found, basically — for MakeUseOf — said that if you’re using the wrong posture, it’s going to basically counteract those positive things that you’re doing as a user of a standing desk. My hack here was I’ve inherited a very nice bookshelf from a friend. It looks like some kind of piece of modern art, but it has the perfect height to put a laptop, which should, according to MakeUseOf, be at eye level. Of course, typing on the laptop at that level would be terrible for, say, my back or getting some type of carpel tunnel syndrome, so it is suggested to do some kind of Bluetooth keyboard and/or mouse on a different shelf, and that’s exactly what I’ve done. Zero dollar hack — I have a standing desk. I can get up and use it when I start to feel slothful. Slothful? Adam Skolnick: Yes, slothful. Okay, I think we’ve covered standing desks. Kelton Reid: Okay, well, that was the big one. It’s been a topic that keeps coming across my own desk, so we nailed it. Adam Skolnick: Yeah, we really nailed that one. I hope they’re all still listening. Is Binge Reading Online Making Us Dumber? Kelton Reid: Let’s talk about word consumption. Adam Skolnick: Let’s talk about it. Kelton Reid: What does it mean? Adam Skolnick: Binge reading disorder, is that what you’re referring to? Kelton Reid: Yes, binge reading disorder. Adam Skolnick: Ah, explain binge reading disorder, Kelton Reid. Kelton Reid: Well, I’m not sure if that’s the scientific terminology for it, but according to data, recent data, a typical American consumes more than 100,000 words a day and remembers probably very little of that information that’s being scanned into their cerebral cortex. Adam Skolnick: Is that a good thing? Kelton Reid: I don’t know. Is it making us dumber? What’s your take on it? Adam Skolnick: I don’t think so. I think we were already dumb. Kelton Reid: That’s a great answer. I think we can just stop right there. Adam Skolnick: I don’t know. Typically, if I’m reading stuff online, it’s typically mindless sports drivel. News stories I’ll read on my phone in the morning. I’ll get the newspaper on the phone. You’re reading more now. You’re just not reading all of it in the same place. The big argument is, is there a difference in reading it on the screen versus reading a hard copy? I like to read both ways. I don’t think it matters. I’m kind of agnostic on platform stuff. It’s just easier to use a Kindle when I’m on the road. I’ll use a Kindle when I’m on the road, and I don’t feel bad about it. I don’t think it’s making us dumber at all. If anything, our memories are probably hampered because you can Google anything at any time, but that also makes our arguments more informed. Instead of just two people talking over a cocktail about something that neither of them knows anything about but really being really passionate about it, they can actually Google it. Then they don’t have to talk about it anymore. Kelton Reid: True. Yeah, I pull out the smartphone on countless occasions in any sort of, not argument per se, but discussion. Adam Skolnick: What-does-it-all-mean type discussion? Kelton Reid: Sure, sure, right. I think it’s interesting that — going back to that Atlantic article by Nicholas Carr, Is Google Making Us Stupid? — where he argued that the abundance of information that the Internet provides is diminishing our abilities to comprehend what we read. I don’t know how I feel about that. I do feel at times like I know too much because I’ve scanned so much stuff in there. What this study found, at least the UC San Diego report, said the average American basically ingests 100,000 plus words — includes text messages, emails, social media, subtitles, advertisements. Adam Skolnick: Right. Kelton Reid: We’re just bombarded with stuff. Adam Skolnick: Yes. Kelton Reid: The truth is that when this gentlemen, Josh Schwartz — he’s a data scientist for the traffic analysis firm Chartbeat — found that the way people read on the Internet is that they very rarely make it past halfway through any article that crosses their desk, and there’s a very large percentage that don’t even get into the article. They just click the link, grab a link, share it without even reading it. So a lot of the stuff that we’re seeing in the Twitter feed is stuff that these social shares haven’t actually ingested, comprehended. Adam Skolnick: Yes, that’s for sure. People do that all the time. I, myself, have done that once or twice. I don’t know if Schwartz knows that. Was it Schwartz? Did Schwartz out me on that one? Kelton Reid: Yeah, he pointed me to your sham Twitter feed. Adam Skolnick: Damn you, Schwartz. Listen, if I Tweet out a link, chances are I’ve read at least half of that link. If there’s something at the end of that story that makes me look like a jerk, it’s not my fault because I’m just following. I’m just following. Kelton Reid: Right, but this is probably what most of us are feeling that, “All right, I kind of get it,” so we’re scanning. We’re scanning. Adam Skolnick: Well, I think we’re also parroting. We see someone’s Tweet come across, and we’re like, “Oh, I like that guy, so that must be cool.” You just want to support that person. For whatever reason, you want to be a positive in their social media sphere for that moment, so you do it. Kelton Reid: Sure. Adam Skolnick: I think a lot of times the Retweets of other people’s links are fine, but the funny part is if no one ever read the link. Kelton Reid: Right. Adam Skolnick: What if the person who you’re Retweeting hasn’t even read the link that they’re Retweeting, and it’s just this crazy hall of mirrors. Kelton Reid: Sure, it’s a crazy hall of mirrors. Adam Skolnick: Wait, you’re saying the Internet is a hall of mirrors? Kelton Reid: Well, there’s definitely an echo chamber. Adam Skolnick: Is that what Schwartz is saying because he’s a genius? Kelton Reid: Yeah, well, this is some kind of existential question about something else. Moving on, a peer report comparing the habits of ebook readers versus print readers, which is kind of interesting, noted that paginated reading comprehension far outpaced the continuous, infinite scroll, like we face on the Internet every day. Maybe there is something to be said for comprehension of reading done in a different way than we are so used to seeing on the Internet. Adam Skolnick: Well, that could also just mean books are taken more seriously than the general scroll, or the time you take to leaf through a magazine is going to matter more than the general scroll that you do on a typical day. Kelton Reid: Yeah. Well, I think this researcher from that report in Sweden said that scrolling took more of your mental resources that could be spent comprehending text, at least enough to memorize it. I guess if you’re doing some pretty heavy research, you probably want to make sure that you’re staying a little more focused. I think coffee works great, too. Adam Skolnick: Oh, yeah, good. Kelton Reid: Is that helpful? Adam Skolnick: No. I think we should just go directly to James Patterson okay, at the beginning of your podcast. I think you’re going to find, as you go through this podcast, it really should be all Patterson. This is our big tease to the Patterson experiment. Kelton Reid: Just a quick pause to mention that The Writer Files is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at Rainmaker.FM/Platform. How Taking Notes by Hand Might Boost Comprehension Kelton Reid: Okay, we’re going to skip over the notebook portion. I’m assuming that’s what you’re suggesting? Adam Skolnick: Well, I don’t know. The notebook portion? We could do the notebook portion. Kelton Reid: Well, I just think it’s interesting that this other study, the last study that we’ll mention, by a researcher at Northwestern University, showed that students who took notes in a notebook in a class compared to on a computer ended up with better test scores for that class. I’ve seen this in a few different places. Adam Skolnick: Yeah. Kelton Reid: How do you feel about that? Adam Skolnick: I might have talked about this in the last podcast. I feel like I’m repeating myself, but I was a part of a process at Lonely Planet when Lonely Planet was going to a shared publishing platform. Before that, authors were preparing their manuscripts in Word, emailing that to a coordinating author, who was putting that all into one document, and sending that in to the publishers, who were then taking it apart and putting it in their own publishing platform internally, their own software so that they could paginate and do everything they needed to do. Then after that book was done, the web people would take it apart, put it online, and update whatever their online content was. Basically, what that was doing was making it impossible to have fluid, updated material online and in a timely and efficient way because everything was geared towards the brick-and-mortar bookshops and the print books. Now, as everything was changing, I think about 2008 this was, whenever I was in Colorado doing that. Was that ’08? No, that was like 2010, so everything started to change around 2010. They decided to get sleeker and try to be more competitive, and try to figure out a way that you could be updating online at the same time you’re updating the books. They had a couple of us pilot this shared publishing platform experiment where I would take notes in my phone or on an iPad. They didn’t want me using my moleskins, which is how I was usually taking notes when I was in the field. It was everything from using this new database type platform when we were writing it up, but all the way to, in the field, try to use some other type of equipment. At first, I thought, “Wow, I’m going to lose something in the translation,” because I always thought there’s something about putting your pen to paper in an analog way that opens your brain and opens your own perception and comprehension in a way that’s unique and interesting. I always thought that. At first, I found it really clunky to use the iPhone for notes, but then over time, I just stayed with it. I was asked to stay with it for a week and see if it changed. Within a few days, it started to change. Within a few days, I started to get comfortable taking notes. Now I can take notes on the phone faster than I can write them in a moleskin. I can then save those notes. The notes are going to constantly get uploaded to the cloud, so you’re not going to lose stuff. If you somehow lose a notebook, you’re screwed, but not on the phone. I also find that this idea that using a pen and a paper opens your mind in a certain way isn’t so accurate anymore, either. Once I got used to doing that, I could come up with similar insights. I don’t think the insights are any different. My conditioning to creating the insight, or discovering my own insight, or whatever it might be that was a condition, I just happened to be doing that while I was using the pen and paper. When I started to use the phone, it worked that way, too. Now, when you’re trying to comprehend something, I think writing it down might do something to your brain that typing it wouldn’t. I don’t know, but it might. Could be. It sounds like Solomon found that to be true. It could be, yeah. Kelton Reid: A lot of my stuff definitely starts on paper. I find that it helps me early on in the process. Then I move into the more digital idea-building. I feel like the ideas are born more easily for me when they start in a notebook or on a note card, but I’m a fan of all these hybrid models, you know? Why Relaxing Your Process Can Help Your Productivity Adam Skolnick: Yeah. I think the key point for writers, especially newer writers or younger writers that are making a go of it, the important point isn’t are you sitting at a desk, or standing up, are you using a notebook or are you using a phone, or using a laptop. The key is do it. Just keep doing it. It doesn’t matter. I’m really agnostic with all this process stuff. I’m not a real process guy. Partly, it’s because I’m on tight deadlines a lot, so I’m constantly having to do it. Partly because I’m traveling so much, I’ve just become adaptable by nature. The key thing is to not be too precious, for me anyway. I think the more precious I get about the way things have to be done, the greater the excuses to not getting things done. That’s my personal approach. It’s not everybody’s approach. I think process can really matter for some people, and it’s really important. Some people are super interested in that. I’m less interested in that and more interested in are you doing the work. However you need to do it, do the work. If it helps to create a process that works for you, then do it. I’m just to the point where process takes a back seat. Kelton Reid: Nice, that’s a great take away. Thank you for getting us there. Adam Skolnick: Sure, man. Learn How to Write a Bestseller with James Patterson Kelton Reid: So — precious. Let’s talk about another precious American resource. Adam Skolnick: No, this man is decidedly not precious, which is probably the greatest thing about him. Kelton Reid: James Patterson. Adam Skolnick: That and his website. Kelton Reid: James Patterson. Adam Skolnick: James Patterson. I am so excited to be talking about James Patterson, mainly because I’ve never once read a James Patterson book, not one time. Kelton Reid: That is so strange. I cannot honestly say the same thing. The reason we’re talking about this is because he is offering a masterclass in writing through a website called MasterClass, a startup called MasterClass. There’s no question that James Patterson, whose annual salary clocks in at $90 mil it looks like, knows how to write a bestseller. Now, for $90 — that’s right, $90 American — you, too, can learn how to write a bestseller from James Patterson. Adam Skolnick: Yes, or not, but we’re going to find out if this works. Kelton Reid: What is it about James Patterson that ruffles people’s feathers, aside from the fact that he is the author of 19 consecutive number one New York Times bestsellers? Adam Skolnick: I think it’s because he has basically created this stable of co-authors and comes up with these ideas. Then they execute them. Then he manages to turn them all into bestsellers — it’s almost like the sausage factory of writing. That bothers a lot of people, especially in the literary world, who are super driven towards the auteur type production. Although, in a lot of ways, what he’s doing is kind of the new 2.0 version of Pulp Fiction past, which was just get stuff on the market and get people reading. He’s very un-precious about it, which is probably the coolest thing about it. I haven’t read his novels, so I have no idea how good they are. There must be something to them. They’re selling a lot. Kelton Reid: Sure, so he’s basically the bestseller machine over there. Now he’s working with these ghostwriters and co-authors. Probably nothing wrong with that other than it ruffles some people’s feathers probably in the literary. It actually even ruffled Stephen King’s feathers, but it’s interesting debates about James Patterson and his kind of claim to fame. Adam Skolnick: He’s written 95 novels since 1976. That’s amazing. Kelton Reid: Yeah. He holds the New York Times record for most bestselling hardcover fiction titles by a single author, a total of 76, and that is also a Guinness record. Adam Skolnick: That’s amazing. He’s got something going on, you know? Kelton Reid: Well, he clearly knows what he’s doing. Adam Skolnick: Yeah. Kelton Reid: In a sense, could you compare him to McKee and his kind of screenwriting formula? Adam Skolnick: Well, I don’t know because I’ve read a story by Robert McKee, and I liked it. I thought it was interesting. I don’t know. I’m excited to hear that part. For me, personally, why I’m interested in the course — aside from hoping that there’s some amazing James Patterson quotes that we can talk about on the podcast over the next several weeks — I’m hoping that it’s absurd but also poignant. I’m hoping he strikes gold here and there. I’m sure not every episode’s going to be great, but I’m hoping there’s some good moments. I keep thinking of Adaptation. Kelton Reid: Yes. Adam Skolnick: That great movie with Nicholas Cage where he plays Charlie Kaufman, and Kaufman takes the Robert McKee class after his twin brother had taken it and decided to write a screenplay. Now Charlie, who’s kind mired in writer’s block and is having a hard time turning The Orchid Thief — a great book by Susan Orlean — into its own movie, he takes McKee’s class. McKee berates him publicly, and then gives him some great, great tips. That’s an amazing scene. It’s tremendous, and I hope at some point James Patterson personally lambastes me during this class. Kelton Reid: What? Okay. Adam Skolnick: Kaufman was having a hard time in that scene. I know it’s fictional, but it’s still funny. He was having a hard time because he was trying to take this somewhat complex subject and turn it into a story without falling into the cliché traps of beginning, middle, end, action, act 1, act 2, act 3 — all the things you’re supposed to do. He wanted to break that mold. McKee basically tells him, no, you’ve got to see that mold through and come out in the end because life is like that. I, personally, have a different issue. I get attracted to ideas that have so much to them, it’s hard to distill it in a simple storyline. I’m always envious of writers who can create simple, small, perfect stories. I think those are the stories readers like the best. They can relate to them the best. They can get lost in them a little easier. Even the book I’ve just finished — which I really like, and I think you can get a lot out of it — there are three levels to it. It works for that book, but if I’m going to write a better novel next time around my previous novel was this slice of life, 10 years of my life squashed into one. There’s just so many twists and turns to it. It’s definitely not that neat and tidy story. I think, if anything, Patterson definitely has story hooks down. I’m interested in being able to reign myself in as a writer and bringing my energy into a bit more of a tight story. I’m hoping Patterson will have some tips in that regard, so that’s a serious reason. Kelton Reid: True. Adam Skolnick: I’m hoping there’s something there, and then I’m also hoping there’s a lot of unintentional comedy. Kelton Reid: Well, there is something to be said for these writing formulas, and certainly Hollywood uses it, a screenwriting formula, as you know. Copywriters also use formulas all the time. I’m thinking of the AIDA method for writing good online and print copy, which is attention, interest, desire, action. These are all things that writers can learn from. I think it’s interesting, actually, you coming from a creative non-fiction, fiction, and screenwriting background, me coming from some of those same backgrounds with the copywriting thing thrown in there — it’ll be interesting for us to experiment. So, what are we going to do? Adam Skolnick: Well, I think we have to figure out, do we like Patterson, first off. I think it’s easy. It’s funny, you look at this MasterClass, and you can take acting classes from Dustin Hoffman or tennis lessons from Serena Williams. It’s so absurd. Is the MasterClass Startup onto Something Huge? Kelton Reid: Well, the MasterClass project is very interesting. Adam Skolnick: It’s just completely absurd, but it’s like your famous icons pitching infomercials. Kelton Reid: Right. Adam Skolnick: It used to be the people on infomercials were the people who were the washed-up actors of old. For instance, I think it would make more sense if Erik Estrada was giving a masterclass on acting online than Dustin Hoffman. That’s what I think. Kelton Reid: What these guys have done with the MasterClass Project, this San Francisco startup has gotten some really impressive, marque names to back them for this San Francisco based project. Well, not only did they get Usher and Robert Downing Jr.’s company, and Michael Bloomberg’s venture capital, Bloomberg Beta, backing for this project, they’re using some really high-profile directors to make these online courses, which are kind of the new black for sure. They’re directed by top filmmakers, so they look beautiful. They have interactive exercises. Hopefully, one of them is Mr. Patterson yelling at you. Adam Skolnick: Yeah, I hope so. I’m holding out hope. Kelton Reid: They come with additional learning materials, Q&A sessions. This is the new — and it’s been around forever — online business model. These are like beautiful digital products, like the highest quality. Adam Skolnick: Yes, they’re great products. But they’re like dream products where people taking them can imagine that one day they’ll be like the person teaching them. Kelton Reid: Right. Adam Skolnick: In reality, it’s just a way to get those other people rich. It’s not like this giving. Listen, if Dustin Hoffman and James Patterson wanted to teach a class, and they cared mostly about just giving what they’ve learned to create their legacy freely to people, they would do it for free and on YouTube. Kelton Reid: Okay. So you’re saying it’s not philanthropy? Adam Skolnick: Absolutely not. It’s this crazy marketed approach to teaching people. I think it’s going to be limited, but I’m interested in it because, if anything, there’s going to be nuggets. I don’t think you could put people who’ve accomplished what they’ve accomplished on camera telling them to teach the way they want to teach and not have nuggets. I think it’s one of those flawed, genius concepts. Hopefully we’ll find out. Adam Skolnick s Patterson MasterClass Experiment Kelton Reid: Okay, so we’re going to put journalist Adam Skolnick on the case, and you are going to take the course. I’m going to try to do it as well, if I find the time or the patience. Adam Skolnick: First, we’ve got to read up on some Patterson. Kelton Reid: What are you going to read? Adam Skolnick: I don’t know. I’ve got his list. There’s 1st to Die. If you look at Goodreads, and there’s a Listopia I guess, and Goodreads. I like Goodreads. It’s a cool website. They have the list of favorite Patterson novels. 1st to Die comes up number one — 91 people voted, and that’s number one. It’s part of his Women’s Murder Club series, which is interesting, so I’m going to do that. I love a whodunit, so I’m cautiously optimistic about 1st to Die. You wanted to do Along Came a Spider, right? Kelton Reid: I think so, yeah. I think I want to start there with the Alex Cross. That sounds more up my alley. Adam Skolnick: Yeah, you know what, I think so, too. I think I might switch. I never saw the movie. Kelton Reid: It’d be kind of like CliffsNotes — how do you pronounce it? How to Listen to Moby Dick for Free Adam Skolnick: CliffsNotes. That’s like I’ve never read Moby Dick. I’ve read the CliffsNotes of Moby Dick, and now I’m going to read Along Came a Spider. So far. I’m exactly who they’re looking for. I’m the target audience of the MasterClass. Kelton Reid: They have a Moby Dick Big Read. You can hear the entire Moby Dick read by famous people. A lot of them are famous authors that read the entire text of Moby Dick. It’s a free podcast. You can download it today. Adam Skolnick: Really? Kelton Reid: Yeah. Adam Skolnick: I thought we’re supposed to read it. Kelton Reid: Exactly. Okay, last thing I’m going to skip over the fact that James Patterson is also starting an imprint of Ray Schultz’s books because does he really need to extend his brand further? Adam Skolnick: He’s just having a good time. There’s something about how his website, I love how he just having a good time. Like he doesn’t care. He’s breaking all the social mores. Somewhere the great authors, like Jonathan Franzen must hate James Patterson. I can only imagine. Franzen must think Patterson is the devil. Kelton Reid: Oh my. Adam Skolnick: I wouldn’t know, but it seems to me that Franzen’s pretty serious about his work. I love Franzen, and I have no idea if I’m going to like Patterson. I love Franzen, but I can imagine a guy like that who’s super literary, literary to the 10th degree, isn’t going to be into the Patterson approach. But there’s something about that approach which is appealing to me in some way. Like, “Don’t be so precious. Do your work however you want to do it. This is what I do,” so I’m hoping we can have some J Pat nuggets. Kelton Reid: All right. Well, we’re going to bring you back and get your take on the James Patterson course once you have completed it. Adam Skolnick: Yes. Kelton Reid: And I will pretend that I have also. Adam Skolnick: Then I can start in on the Dustin Hoffman course straight after that. Kelton Reid: I’m going right to Usher. Adam Skolnick: I’m going to go to the Usher, how to be an R&B crooner, right after that. Kelton Reid: Yeah. Think about it. With my — yeah, nevermind. Adam Skolnick: Nevermind. Actually, I want to take the LeBron James course. If I finish the LeBron James course, then I can be quite good at basketball. Kelton Reid: I think that’s probably a wrap on the MasterClass seq. Adam Skolnick: Oh, sorry. Kelton Reid: Adam, thank you so much for coming back on The Writer Files, doing this session of Writer Porn as a guest host. I really appreciate your time, and I look forward to rapping with you again in the future. Adam Skolnick: Thank you, man. I’ll be back with some J Pat nuggets of knowledge. Kelton Reid: Where can listeners find you at out there in the world? Adam Skolnick: AdamSkolnick.com, @AdamSkolnick on Instagram and Twitter. I think that’s it. Kelton Reid: All right, my friend. Adam Skolnick: There’s an article in the June issue of Playboy Magazine that’s out right now on free diving I think you’ll like. Kelton Reid: Excellent, and have a great time in the islands. Which islands? Adam Skolnick: Oh yes, in the Bermuda Triangle. Kelton Reid: Ooh, that sounds like another episode. Adam Skolnick: It sounds like a James Patterson novel. Kelton Reid: Okay, perfect. Use it. It’s all grist for the mill, my friend. All right, thanks, bud. Adam Skolnick: Cheers. Kelton Reid: Cheers. Thank you for tuning into the Writer Files. Now get back to work. I am going to take a long walk. For more episodes of The Writer Files and all of the show notes, or to leave us a comment or a question, drop by WriterFiles.FM. Please subscribe to the show in iTunes. Leave us a rating or review, and help other writers to find us. You can always chat with me on Twitter, @KeltonReid. See you out there.

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How Chartbeat built an energetic, dog-centric company environment with Katie Kimball

BE Culture Radio - The Ultimate Business Podcast on enhancing Company Culture, Management, and Leadership

Play Episode Listen Later May 4, 2015 25:30

Katie Kimball is the Operations Manager of Chartbeat, a company focused on unusual behavior happening across the social web and how that affects constantly changing content. In this interview, Katie and I talked about: How she got her job as Operations Manager at Chartbeat What she thinks of dogs in the workplace The reason behind Chartbeat's floor plan change every six weeks What company she admires as it relates to culture Future plans and updates coming to Chartbeat To get the full show notes, transcripts on this episode check us out at www.befurniture.com/episode25 You can also connect with us on Twitter @BeFurniture or personally to me, @BEJohnGardner Click the links to subscribe on iTunes or Stitcher.

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Changing the metric: What attention time means for journalists

Journalism.co.uk podcast

Play Episode Listen Later May 1, 2015

Experts from Chartbeat, Medium and the Guardian explain why journalists should care about time metrics

attention journalists medium guardian metric chartbeat

Building Disciplined Sales Organizations with Dustin Markowski (Chartbeat)

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Play Episode Listen Later Nov 21, 2014 27:03

Dustin Markowski from Chartbeat joined us this week for the seventh edition of the Bowery Capital Startup Sales Podcast. Dustin is currently the VP of Sales & Customer Success at Chartbeat and formerly was the Head of the Enterprise Sales at Hightail and prior to that held the same role at ShareVault. He's been twice hired into organizations as the first sales leader over the top of several SDRs and AMs and came to the studio this week to speak with us about "Building Disciplined Sales Organizations."In our podcast Dustin and I cover the scenario that he faced when joining Chartbeat and how he built the individual sales contributors and the customer success team into a well oiled machine. We speak a fair amount about the nuances involved in building discipline and how he has dealt with issues like building discipline with individual sellers, forcing new or "the right" elements of pipeline contribution and lead generation, what to do when people start getting angry at the disciplined approach you are taking (!), and finally what impact this sort of discipline can ultimately have on your organization. Most SaaS companies go through these issues at some point between $1M and $5M in ARR and it is helpful to hear Dustin distill his experiences.

Building Disciplined Sales Organizations with Dustin Markowski (Chartbeat)