Mind Your Business for Authors

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Are you an author looking to build a great publishing business? Subscribe and listen to Joe Solari share game-changing ideas used by today’s most successful authors and business owners. We are in a golden age where amazing content is being created by ordinary people every day. Joe and his guests unp…

Joe Solari


    • Mar 22, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 41m AVG DURATION
    • 57 EPISODES


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    Latest episodes from Mind Your Business for Authors

    How to defend your writing business against AI with John Truby

    Play Episode Listen Later Mar 22, 2023 32:27


    In this episode, we will be taking a closer look at the impact of artificial intelligence on the world of publishing, specifically in relation to authors. We will discuss some of the most pressing concerns surrounding this topic, including the fear that technology may one day be used to sabotage the publishing industry, and how AI may be used to promote biased or misleading information. We also examine the benefits of AI, such as its ability to optimize search results and help authors more effectively target their audiences. By using AI, authors can gain a better understanding of what their readers want, and tailor their writing to meet those needs. Overall, the impact of AI on publishing is a complex and multifaceted issue that requires careful consideration. Join us as we delve into this fascinating topic and explore the many ways in which AI is changing the way we write and publish. #openai #sudowrite

    ai writing defend truby john truby
    When AI Becomes Ubiquitous in Publishing

    Play Episode Listen Later Mar 4, 2023 9:31


    Visit JoeSolari.comIn this video, we will be taking a closer look at the impact of artificial intelligence on the world of publishing, specifically in relation to authors. We will discuss some of the most pressing concerns surrounding this topic, including the fear that technology may one day be used to sabotage the publishing industry, and how AI may be used to promote biased or misleading information. We also examine the benefits of AI, such as its ability to optimize search results and help authors more effectively target their audiences. By using AI, authors can gain a better understanding of what their readers want, and tailor their writing to meet those needs. Overall, the impact of AI on publishing is a complex and multifaceted issue that requires careful consideration. Join us as we delve into this fascinating topic and explore the many ways in which AI is changing the way we write and publish. #openai #sudowrite

    How to improve Audiobook Proofing with Artificial Intelligence

    Play Episode Listen Later Feb 11, 2023 23:29


    Are you a production editor, copyeditor, or proofreader and you're looking for an artificial intelligence proofing tool to help you improve your audiobook productions?Look no further! In this video, I'm sharing with you how to improve your audiobook productions with an AI proofing tool. Adam Fritz, the CEO of POZOTRON joins me to discuss his company's software as service for audiobook project management and proofing.His company has a software tool designed to make audio production easier, faster, and more efficient. In this video, we'll discuss how you can improve your audiobook production with the help of an AI proofing tool. This tool will help you identify and correct any mistakes in your audio recording before it's sent off for distribution.If you're looking to improve your audiobook production, then this tool is a great way to start. This AI proofing tool can help you identify and correct any mistakes quickly and easily, which will help you produce a better audiobook overall! Positron is a growth stage startup. We've been around since 2017. We're based in Seattle, just outside of Seattle, and our company has a software tool designed to make audio production easier, faster, and more efficient.So regardless of your role in scripted audio production, whether that's an audiobook or otherwise our tool will make a bunch of those steps in the process easier and faster. From, we use AI and machine learning to make pre-production things like pronunciation guides and character planning easier, all the way down to post-production like QC and improving. We have a tool that, that acts just spellcheck does for Microsoft Word only. It checks your Recorded audio to make sure it's recorded. Exactly. Word perfect compared to the book text. So a bunch of things that'll make life a lot easier for O authors to have their audio books produced easier, faster, and at higher quality level. And it doesn't eliminate like human checking, but it really reduces like the. Need for somebody to sit and listen to a 20 hour audiobook all 20 hours. Exactly.Our goal is basically the only thing a person who's doing the human proving needs to pay attention to or the more performant elements like character voices and things like that. Just like when you're typing a document in Microsoft Word, you. Have those little red underlines to tell you when you've made a typo or a spelling mistake. Our tool will do that for the missed words. Added words, and mispronunciations, while you're just paying attention to make sure the story is told in a way that fits the author's vision. Before we like get into looking at the tool, How have being on kind of both sides of this, how has it been for or the feedback been from narrators about using this tool and how it maybe helps them be more productive as well? Yeah, it helped in a number of different ways. I'll start at the pre-production tools, like the pronunciation guide. A lot of narrators do a huge amount. Most narrators do a huge amount of work in the lead up to actually recording their book. So they'll read the book with a highlighter in their hand and highlight every word they don't know how to pronounce, whether that's a complex noun or verb or all the way up to character names. So what our tool does, instead of having to go through and manually high. Those words, it'll pull, our algorithm pulls all the words our algorithm believes. Your average narrator may not know how to pronounce, and then it'll automatically and immediately search those in the Oxford Dictionary four. And we're adding Miriam Webster basically one click. And you have that correct pronunciation back. Makes it much, much simpler to do that process. And then a lot of narrators will actually before. Once they record, before they send their recorded audio back to the, to their client, they'll actually do a first proof themselves. #aiwriting #aiautomation

    Using AI to Write a book

    Play Episode Listen Later Jan 24, 2023 11:25


    In Elizabeth Ann West's Do What? How method, AI writing tools help writers ethically create works of genius as a creative director. Check out Elizabeth's AI outlining and co-writingcourse. https://gumroad.com/a/818630867/mvjup Longer video https://youtu.be/M-yIbVOglS8Elizabeth Ann West, an AI specialist, presents the "do what, how" approach to authors wanting to use AI tools in their writing. SudoWrite is a recommended example with powerful features to strengthen and edit writing. We discuss the ethical considerations that should be taken into account with the use of these tools. Elizabeth offers two classes to learn how to work with AI: Intro to Collaborating with AI for Writing and Intro to AI Art. Get step-by-step instructions on how to use the technology and tailored advice at an affordable rate - unlock the power of collaboration between authors and AI! Elizabeth makes using new AI tools to write books accessible and has developed courses to help people take advantage of the ever-changing tools. Her Do What? How method involves using a verb to tell AI what to do, as well as providing the genre and other details. She recommends SudoWrite for its commercial algorithms, its First Draft feature, and for editing. Autocrit and Pro Writing Aid can also be used for editing. AI writing tools can help writers improve their grammar and sentence construction. Finally, writers should use AI as a junior writer, and they act as creative director rather than letting AI write all the words so readers can appreciate the author's genius. #sudowrite #aiwriting #chatgpt #ai

    Best selling genre plot beats with John Truby

    Play Episode Listen Later Dec 17, 2022 47:12


    Are you wondering what makes the difference between your story being in the top 0.1% of best-selling books and screenplays? John Truby joins us to talk about the anatomy of genres and how to use genre-specific beats from multiple genres to create iconic stories that transcend genre. John Truby is a story coach, a master of genre, and a believer that any story could be made into something powerful and memorable. He has studied best-selling books and screenplays, looking for the common thread that ran through them all. Truby studied the different genres and the beats that each of them contained, looking for common elements that could be used to create stories that transcended genre. Truby believes that the key to creating powerful stories was to use beats from multiple genres. It was the combination of different genres that made stories rich and complex. He writes in The "Anatomy of Genres" that by using the appropriate genres and their individual beats combined with the right structure, any story could be crafted into an iconic tale. Truby provides the tools to help aspiring storytellers find their own unique path to success. He teaches how to identify the various genres, the beats they contained and how to weave them together in a way that made the story exciting, memorable, and unpredictable. His methods had helped many of his students become some of the top 0.1% of best-selling books and screenplays. To learn more, go to https://truby.com/

    Craig Joe Review Q3 2022

    Play Episode Listen Later Oct 28, 2022 76:11


    In another episode of our quarterly updates, we review Craig's business and talk about multi-tasking. Being interrupted and distractions will always be with us. We can train ourselves to not to be multi-taskers and focus much better.We also talk about all things Las Vegas as we are both ready for the 20 Books Las Vegas Conference.

    Elizabeth Ann West Talks AI Writing Tools

    Play Episode Listen Later Oct 19, 2022 59:29


    Elizabeth Ann West joins the show today to discuss how she uses Sudowrite to inspire her creativity and improve the quality of her work. We talk about the technology and give examples of the various features.Elizabeth Ann West joins the show today to discuss how she uses Sudowrite to inspire her creativity and improve the quality of her work. We talk about the technology and give examples of the various features.Overall, Sudowrite is a powerful tool for writers of all kinds, and it is definitely worth checking out if you're looking for a new way to inspire and improve your writing.

    Writing Backwards with Tony Lee

    Play Episode Listen Later Oct 12, 2022 67:31


    Are you a plotter or a pantser? Doesn't matter this process works for both and Tony Lee shares how he uses writing backwards to drive his mid six-figure publishing business.

    Kickstarting Marketing with Paddy Finn

    Play Episode Listen Later Sep 14, 2022 55:53


    Paddy Finn first found financial freedom by writing Science Fiction. To level up the challenge,e why not pivot to creating material for tabletop role-playing games? Too easyLet's do it while being a digital nomad with a family of five.Good thing Paddy is a quick study and can understand markets quickly. He is currently running a $200,000 Kickstarter campaign that was funded in 30 minutes. http://kck.st/3AswCuVIf you're thinking about building a creative business on Kickstarter, make yourself your favorite beverage, get your notebook and pen, and sit down for an amazing breakdown of building an audience on Kickstarter.

    Self Publishing Market Trends October 2021

    Play Episode Listen Later Nov 10, 2021 49:37


    What's better than getting the latest update on the current publishing market trends? Learning about new categories to exploit on Amazon.But wait, there's more…Alex Newton drops knowledge on what's going on in Romance, Science Fiction, and Mystery, Thriller, Suspense.If you're serious about understanding how publishing works and the forces of supply and demand, then take the time to watch Alex present the most up-to-date intelligence on the KDP publishing market.His report includes ranking results, estimates of the Kindle payout pool, and so much more.https://k-lytics.com/

    How to sell poetry books direct with Pierre Jeanty

    Play Episode Listen Later Nov 3, 2021 53:52


    Today's guest is Pierre Alex Jeanty. The author of the best-selling books Her and Him. He has been a full-time poet and self-help author for several years.What makes him different is that he's making money. His business is very different than most indie authors. The business generates seven figures and is predominantly print books sold directly.We talk about how his mindset is that he is running a publishing business, not just selling books. We dive deep into the direct sales model, merchandising for authors, fulfillment, and customer experience.

    How to Manage a Beta Reading Team

    Play Episode Listen Later Oct 27, 2021 51:25


    Evan Gow from Story Origin shows us a new service and process to run a beta reading team. Learn why this is important for an author then how this process reduces the pain and overwhelm that typically comes with getting comments from readers and turning that into an improved manuscript.

    Craig and Joe Chat about 20 Books Las Vegas Q3 2021

    Play Episode Listen Later Oct 25, 2021 56:56


    Every three months or so Craig Martelle is a guest/host to share what's up with his fiction business. While Craig earns a six figure income from writing he also runs the largest indie author conference in the world.We talk about both.Join us to get an update on where craig is on his journey. What's working and what's not. THe latest on Vegas and a bunch of other stuff that we chat about when we do these calls.

    las vegas books craig martelle
    Introducing Indie Author Magazine

    Play Episode Listen Later Oct 20, 2021 58:20


    Let's talk content. Let's talk productivity. Let's talk with Chelle Honiker the technology and productivity maven that's at the controls of the newest hottest publication.Learn how the magazine has gone from an idea to six high quality issues distributed over ten channels in less than a year.Besides the magazine being a great resource for indie authors. Chelle shares how she uses project management, technology, and a team of 24 authors to pump out an issue every thirty days.You can get a FREE seven day trial here: https://indieauthormagazine.com/?wpam_id=26

    Kickstarting your Novel with Russell Nohelty

    Play Episode Listen Later Oct 13, 2021 66:48


    Today Russell Nohelty joins me to discuss his method of using kickstarter to publish. This isn't just the same old get your book paid for by others, but a definitive plan to grow your audience and remain as close to revenue neutral as possible.We have talked though audio launches, games, comics and merchandise but this is the first time we have someone focused just plain old books.If you want to learn more of How Russell does it you can back his kickstarter about kickstarting books. https://www.kickstarter.com/projects/lovelightlioness/kickstarter-for-authors

    Selling books direct with Katie Cross

    Play Episode Listen Later Sep 23, 2021 52:55


    Would you be happy selling a half a million dollars of books at a 94% margin and get paid in two days?That's what your business could look like if you adopt a direct sales model for publishing.Our guest today is Katie Cross an indie writer that took control of her sales funnel and dove into direct sales head first. Check out these linkswebsite: www.katiecrossbooks.comfree offer: welcome.kcrosswriting.com/welcomeBeyond the juicy margins the connection to your fanbase is much stronger because you have transparency on the buyer's journey. Hang out with us and learn about direct sales as a go to market strategy.

    Blockchain, Crypto and NFTs impact on publishing

    Play Episode Listen Later Apr 28, 2021 37:17


    Kate Baucherel joins the show today to discuss NFTs, Blockchain and crypto technologies that will be impacting publishing.

    Craig Martelle and Joe Solari Q1 2021 Publishing Results

    Play Episode Listen Later Apr 21, 2021 59:06


    We're back. It's been ninety days and its time to update you on how business has been.We talk the numbers, plans and some new strategies around using your newsletter.

    publishing solari craig martelle
    What's New With Story Origin 2021

    Play Episode Listen Later Apr 14, 2021 43:21


    Evan Gow is back to discuss the latest updates on Story Origin and the deal he is offering for early subscribers. Yes, Story ORigin, is coming out of free beta. Check out the site here: https://storyoriginapp.com/Story Origin provides the technology and community to build up a mailing list if your an author. I've suggested using the product to authors looking to find readers when they just start out.This is the most asked and obvious question. "where do I find readers when I'm just starting. Email list building through swaps and promos is the most targeted and low cost way I've seen.

    BookBrush New Features for 2021

    Play Episode Listen Later Mar 21, 2021 40:01


    Today we have Kathleen Sweeney from BookBrush. She shows the latest features including book trailers and animations.To see the demos Kathleen does during the show check them out at https://youtu.be/XPU8Q3dxmbI

    Luke Daniels Talks LitRPG, Fantasy, SciFI Audiobooks

    Play Episode Listen Later Mar 11, 2021 52:35


    Luke Daniels award winning audiobook narrator joins you to share how he has built his career telling tales of science fiction and fantasy.

    Copyright and Trademark with Margarita Coale

    Play Episode Listen Later Mar 9, 2021 53:19


    Join Lawyer Margarita Coale and I as we discuss how authors manage copyright and trademark issues in the 21st Century.

    How to run a six figure kickstarter for publishing with Michael J. Sullivan

    Play Episode Listen Later Feb 23, 2021 106:27


    Michael and Robin Sullivan join me to describe how they use crowdfunding as a go to market strategy for publishing.

    kickstarter publishing crowdfunding six figure michael j sullivan robin sullivan
    Romance Anthologies Sweet & Steamy

    Play Episode Listen Later Jan 29, 2021 41:26


    Let's talk romance anthologies! Indie authors have collaborated on two short story anthologies. Steamy and Sweet. All heat requirements are covered for readers in two books that feature some of the publishings beloved names.In this interview Merri and Tawdra discuss the friendly rivalry that has developed in promoting the two books. They also share how the two groups went about promoting the anthologies. Of course, the rivalry is finally settled in a spectacular rap battle dance off that you'll only see here.

    MYOBA 33 Craig and Joe wrap up 2020 and discuss 2021

    Play Episode Listen Later Jan 12, 2021 42:59


    MYOBA 32 What you need to know about audiobook marketing with Damon Courtney

    Play Episode Listen Later Dec 18, 2020 63:59


    Damon Courtney is on the show to discuss the latest features of BookFunnel. His company has given authors the technology to usher in a new age in audiobook marketing and direct sales.Maybe we should be calling it AudiobookFunnel from now on.If you haven’t heard, you can now deliver audiobooks via BookFunnel. All of the essential delivery tools are there for indie authors to use. The product will officially launch in 2021, but the open beta is running.I can speak from experience the new service works fantastic. I am selling my latest audiobook, Advantage direct. Besides earning more money, it’s in the market. No waiting for the glacial review process of Audible or Apple to get a product to market.Here is the link if you want to check it out. https://courses.joesolari.com/Advantageaudio Use coupon code Sound20 to get 20% off.Damon and I discuss the new features of how authors can market audiobooks into the enormous untapped listening audience with ear magnets and promotions.Of course, we go deep and wide (pun intended) with direct sales. What we talk about applies to eBooks and audio.

    MYOBA31 How I found rabid readers on Reddit

    Play Episode Listen Later Nov 11, 2020 35:29


    Today's guest is author Leo Petraccii. Leo got his start on Reddit and built up a fan base that he was able to convert to paying customers. Leo lays out a sound strategy to go from unpublished to five figures with low costs and building solid fans along the way.

    MYOBA30 Indexing a non-fiction book with Michelle Campbell-Scott

    Play Episode Listen Later Oct 21, 2020 35:43


    A book index demonstrates professionalism and is an expected feature in a non-fiction book. Author Michelle Campbell-Scott shares how indies can produce an index for their works.

    MYOBA29 Laura Morelli talks about direct sales of her latest historical fiction book

    Play Episode Listen Later Oct 17, 2020 33:58


    Laura Morelli is a hybrid author who uses her PhD in Art History to influence her fiction. Her books are set in Renaissance Italy and typically revolve around iconic art.In this episode we talk about the new book and how she used direct sales and bonus material to create deeper connections with her audience.

    MYOBA28 Is Facebook the Next Book Market?

    Play Episode Listen Later May 27, 2020 54:58


    Cecelia Mecca discusses how the new Facebook changes are aligning to make messenger bots more powerful and create a marketplace where authors can sell within facebook.

    MYOBA27 Reedsy

    Play Episode Listen Later May 1, 2020 51:10


    Ricardo Fayet joins me to discuss how the Reedsy marketplace and tools can help you sell more books.

    MYOBA25 CARES Act Disaster Loan part 2

    Play Episode Listen Later Apr 14, 2020 10:50


    Considering applying for the economic injury disaster loan or the Payroll Protection Program? In this video I’ll explain how and why you should apply for the Payroll Protection Program. While this is part of the CARES ACT and SBA this particular forgivable loan is done through your local SBA approved bank. I’ll explain how the loan converts to grant money for small business, sole proprietors, and gig workers and is different from the eidl. This part of the coronavirus stimulus is being driven by the treasury department and is even more important than the stimulus check.Since the coronavirus outbreak our economy has lost nearly 50% of GDP and this has stressed every business to some extent. Even if you feel that the pandemic has had less of an impact on your sole proprietorship or company than others you know it doesn't hurt to know what programs are available to help you with short term cash flow.Here is the application link for the PPP program https://home.treasury.gov/system/files/136/Paycheck-Protection-Program-Application-3-30-2020-v3.pdf

    MYOBA24: CARES Act Disaster Loan part 1

    Play Episode Listen Later Apr 13, 2020 8:15


    Authors, you may have heard about this disaster loan from the SBA and wondering if you qualify. You do and in the episode we discuss the PPP and EIDL basics and how you can apply for a forgivable loan to help you through these trying times.

    MYOBA23: Author tips for uncertain times 4

    Play Episode Listen Later Apr 12, 2020 5:28


    This is the fourth part of the series discussing how to look at these uncertain times as an adventure with you as the unlikely hero.

    MYOBA22: Author tips for uncertain times part 2

    Play Episode Listen Later Apr 7, 2020 5:34


    Are you a self publisher concerned about what will happen to your business in an economic downturn? This is part two in a series focused on giving you actionable steps to make sure your business gets through any economic downturn.The facts are the facts, most business owners and self employed people are unprepared for a business upset. Rather than fret watch this video and start taking action to bullet proof your business.

    MYOBA21: Author Tips for Uncertain Times

    Play Episode Listen Later Apr 7, 2020 2:42


    Are you a self employed author wondering what you need to do to navigate your business through the uncharted waters of COVID-19?What will determine if your business survives any economic downturn is how you plan and act. This is the first in a series of tips to help authors to prioritize action in their business to hold onto their profits and sanity.

    Merchandising for authors

    Play Episode Listen Later Mar 12, 2020 26:11


    Learn for Mal Cooper, Chris Fox, Scott Bartlett and Tom Edwards how to merchandise in new and interesting ways. This is the golden age of content creation and those who serve their fans will be rewarded with treasure and fame!

    MYOBA 19: Building a reader community with Craig Martelle

    Play Episode Listen Later Mar 11, 2020 57:20


    Craig Martelle shares how he orchestrates the 20 books community. You'll learn how to craft a vision and build systems that create a valuable community.

    MYOBA18: Building a People Powered brand with Jono Bacon.

    Play Episode Listen Later Feb 28, 2020 51:15


    Jono Bacon, author of People Powered discusses how community is an asset for any author.

    MYOBA17: Understanding Amazon Title Ranking and what it takes to get to Number 1

    Play Episode Listen Later Feb 19, 2020 15:30


    I share data from a recent launch and how power law curves and cumulative advantage play out in the market. If you want to learn more check out the Author Knowledge Project. https://courses.joesolari.com/authorknowledge

    MYOBA16: Cumulative Advantage for Authors

    Play Episode Listen Later Feb 17, 2020 10:40


    This episode covers the idea of cumulative advantage and its influence on rank and revenue.

    MYOBA15: Joe's 2020 plans for nonfiction

    Play Episode Listen Later Feb 5, 2020 19:25


    I'll share where I plan to take my nonfiction publishing business over the next 12 months.

    MYOBA14: 2020 Craig Martelle's Plans for fiction writing.

    Play Episode Listen Later Jan 31, 2020 18:00


    Part one of our quarterly review of fiction writing from Craig.

    MYOBA 13: Tax talk with Joe and Craig

    Play Episode Listen Later Jan 23, 2020 17:57


    Joe and craig discuss top mistakes made at year end regarding taxes.

    MYOBA 12: Weave your web. How to build an author website

    Play Episode Listen Later Jan 17, 2020 37:06


    How to set up an author website with Caro Begin.

    MYBA 12: Seducing Readers with Brand Fantasy

    Play Episode Listen Later Jan 10, 2020 45:20


    Author Daryl Weber discusses how to use the idea of brand fantasy as way to make a connection with your readers at an unconscious level.

    MYBA 11: Winners Quit with Becca Syme

    Play Episode Listen Later Jan 10, 2020 55:27


    Author coach Becca Syme shares her ideas about how questioning the premise and not chasing others success is the path to keeping your sanity.

    MYBA 10: How to simplify your life before starting your full time writing career with Gary Collins.

    Play Episode Listen Later Dec 18, 2019 44:02


    Simplifying your life gives you freedom and control. Doing an audit and reducing your stress will make for a better transition to full time writing.

    MYBA 9: Here Comes The Fixer!

    Play Episode Listen Later Dec 13, 2019 67:13


    John Truby explains how narrative drive is the supercharger of story. If you are trying to figure out what your story lacks have a listen and learn how to use John's Story Rescue Worksheet.

    MYBA 8: I do judge your book by its cover!

    Play Episode Listen Later Dec 4, 2019 45:41


    Jake Caleb the owner of J Caleb Designs is today's guest. Jake discusses how to work with a cover designer and why a cover is so important for brand and marketing.

    MYBA 7: Craig and Joe return from 20 books to discuss year end 2019 and planning 2020

    Play Episode Listen Later Nov 26, 2019 45:45


    Joe and craig are back from Las Vegas and discuss what they learned at the conference. The conversation turns to wrapping up 2019 and then getting ready for 2020.

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