No Hype

Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today's marketing drives for all types of organizations from startups to scaled enterprises. Follow along as they dive into how marketing adapts to evolving consumer needs, data depreciation and brand legacies. Hear Kapoor's take on reverting back to the pre-digital revolution, potential growth for General Motors, and why people feel the need to name inanimate objects. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Join Matt Dailey, founder of Effective Media Consulting, as he talks brand performance with Allyson and Brett, and discusses all the ways media can help drive business growth. Hear Dailey's unique perspective on everything from innovative measurement approaches and silos, to the fundamentals of advertising and halo effects.  Listen out for why he believes an opera singer hits the right note when it comes to merging brand and performance. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

There's no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What's the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Measurement is crucial to understanding performance and evaluating investment, but it's only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This episode covers the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Crystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising.  Join them as they discuss the importance of effectively leveraging data to drive relevant advertising, the digital twin experience in the retail environment, and why understanding that the consumer journey is an amalgamation of both offline and online. As Wallace notes, be brave, don't follow the hype, and go back to the brilliant basics and lay a framework. The most valuable data is your own data. You know your products, supply chain, and what your ad stock is. It's all about the unification of this data. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, joins Allyson and Brett to unravel the significance of investing in news media.   Join them as they discuss advertisers' influential role in shaping the media landscape, whether marketers are right to shy away from digital news, and the far-reaching impacts of supporting trustworthy news sources. As Lou notes, journalism is the only profession called out in the Constitution of the United States. What could its underinvestment spell for our society's future?   --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Join this exciting fireside chat with Gareth Davis, SVP of Marketing Solutions Products at TransUnion, at Brave New Worlds 2023. You will learn how you can enhance your understanding of customer identity and behavior, leading to more relevant customer experiences, sales, and lifetime value. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Join this riveting panel at Brave New Worlds 2023 that dives deep into internal and external organizational challenges – from people (and their incentives) to data and technology – that make cultivating customers over time and across channels so difficult. Learn how to better set your organization up for success from Crystal Wallace, Chief Growth Officer, Platforms at Kinesso; Lou Paskalis, Chief Strategy Officer at Ad Fontes Media and former SVP at Bank of America; and Matt Clark, VP of Strategic Partnerships at Freewheel. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Joanna O'Connell, VP of Innovation at R3, kicks off day one of Brave New World and sets the stage for how marketers need to rethink what good advertising and marketing look like. Discover why O'Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the traditional notions of addressability and personalization. With illuminating research and examples, O'Connell explains why it's crucial we start thoughtfully earning our way into consumers' lives over time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Tina Moffett, a Principal Analyst at Forrester, joins Allyson and Brett to discuss what a great marketing analytics practice looks like and how to more effectively turn measurement insights into action. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Nikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future. Join them as they reflect on everything from what it means to be a brand marketer today, the role of retailers, and the problems with search results. Discover how Lai's predictions for 2023 hold up, his thoughts on the 4Ps, and what smaller businesses can do to compete --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Shane McAndrew, Chief Data Strategy Officer at Mindshare, joins Allyson and Brett to reflect on what making meaningful connections with data really means. Join them as they explore how brands can be more human when it comes to their data strategy, and as they examine today's challenges from a marketing perspective. Listen in for McAndrew's take on the pros of first party data, media fragmentation, and how we can make the next iteration of digital better. Just don't expect him to put in a good word for cookies. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it's such an important medium shaping the advertising industry today. Join them as they reflect on audio's place not only in our daily routine but in society, and as they examine what all this looks like through the marketer's lens. They discuss everything from consumer behavior and first party data to the everlasting potential of radio and the psychology of sound. --- Send in a voice message: https://anchor.fm/no-hype/message

Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, speaks with Allyson and Brett about the impact of privacy regulation and the pandemic on advertising, the critical role of identity as the backbone of first-, second, and third-party data strategies, and market perceptions of data clean rooms. Join them as they deep dive into everything from data lakes, the importance of cross-channel perspectives and measurement, and their predictions on how first- and second-party data will come together as third-party data restrictions come into play. Listen out for Fisher's advice about identifying and targeting an audience and freeing your organization from outdated practices. --- Send in a voice message: https://anchor.fm/no-hype/message

Brian Stavis, Global Category Lead at AWS Marketplace, speaks with Allyson and Brett about harnessing the power of data to unlock amazing customer experiences. --- Send in a voice message: https://anchor.fm/no-hype/message

Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers' overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations. Together, they dig deep into analytics and attribution, and discuss why taking a holistic view of media and aligning on metrics is so important. From privacy and compliance, to the boom of retail media networks and the need to go beyond A/B testing, they discuss the key trends disrupting advertisers and marketers in 2022. --- Send in a voice message: https://anchor.fm/no-hype/message

Brain Dunphy, SVP of Catalina, speaks with Allyson and Brett about their mutual love of consumer packaged goods and the emerging trends for this industry. Join them as Brian shares what excites him most about the CPG industry, how it's changed over the years, and how data can help CPG marketers get a far deeper understanding of consumer needs, online and offline shopping preferences, and growth drivers. --- Send in a voice message: https://anchor.fm/no-hype/message

Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about the evolution of TV ads, and what advertisers need to think about to truly engage today's audiences. --- Send in a voice message: https://anchor.fm/no-hype/message

In the 11th episode of no Hype, following Neustar's acquisition by TransUnion, Allyson and Brett connect with their new colleague, Matt Spiegel, EVP of Strategic Planning and Head of the Media Vertical at TransUnion. They talk about everything from identity-enabled businesses to data utopias and the role shopability plays in the traditional set-top box. Learn about Spiegel's career to date, the biggest trends on his radar, and what New Orleans funk has to do with machine learning and heavy-duty math. --- Send in a voice message: https://anchor.fm/no-hype/message

In the tenth episode of No Hype, Allyson welcomes her new co-host, Neustar's Vice President of Marketing Solutions Brett House, who shares his experiences on taking a start-up through an acquisition, and navigating the intricacies of joining a new and larger matrixed organization. They get started by reflecting on their time at Nielsen together and the cross-functionality of their roles. From Lou Reed to Neustar's Brave New Worlds, Brett talks about his inspirations and what he's excited to focus on in the episodes to come. --- Send in a voice message: https://anchor.fm/no-hype/message

In the ninth episode of No Hype, Joanna O'Connell, VP and Principal Analyst at Forrester, reflects on consumer choice and control, addresses the danger of creative stagnation, and homes in on how identity should be driven by use case. Listen out for when they examine the background and thinking around O'Connell's new report: The Future Of Advertising Is Imminent Upheaval And You're Not Ready For It. --- Send in a voice message: https://anchor.fm/no-hype/message

Mark Costa, Chief Digital Officer at JCDecaux, joins Allyson and Devon to discuss the potential of Out-of-Home and why it's an ever-evolving medium. --- Send in a voice message: https://anchor.fm/no-hype/message

“The more we can understand why things are happening, the more levers there are that marketers can use to affect outcomes.'' Robert Stratton In the seventh episode of No Hype, Allyson and Devon are joined by Robert Stratton, SVP of Data Science at Neustar. As the first Neustar guest, Stratton shares his expertise on privacy, data science and analytics. Together, they discuss everything from what's exciting about data science right now, how we can start applying tried and tested methods in new and interesting ways, and why he believes privacy is more of a condition than a technique. Listen out for Stratton's take on over-hyped subjects such as machine learning, the role of clean rooms, and why he thinks we're moving into a new era of information. --- Send in a voice message: https://anchor.fm/no-hype/message

In the sixth episode of No Hype, Allyson and Devon meet Lynn Schlesinger, former CMO and newly appointed Chief Customer Experience Officer at Forbes. As the first publisher featured on the podcast, Schlesinger discusses her role of delivering growth by connecting with customers across the brand, and her experience of creating new surprises and bringing them to market. Get more information at nohype.neustar. --- Send in a voice message: https://anchor.fm/no-hype/message

Allyson and Devon go deep with Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload. Get more information at nohype.neustar. --- Send in a voice message: https://anchor.fm/no-hype/message

Allyson and Devon talk with Rob McGovern, founder and CEO of PreciseTarget about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage. --- Send in a voice message: https://anchor.fm/no-hype/message

Allyson and Devon speak with Bill Michels, GM of Product at The Trade Desk, who shares his view that to solve two of the industry's most charged issues -- identity and privacy -- publishers and advertisers need to start with a more common sense, humanity-forward approach. --- Send in a voice message: https://anchor.fm/no-hype/message

Allyson and Devon speak with Wes Nichols, investor, advisor, and founder of MarketShare, the marketing analytics company Neustar acquired in 2015. They examine some of the real and existential issues brands will face in a world without cookies and confront a big question debated by many marketers and (hugely HYPED) by some analytics providers: "Is MTA, or multi-touch attribution, really dead?" Hear Nichols' thoughts on the matter and why he believes this is the wrong question to ask. --- Send in a voice message: https://anchor.fm/no-hype/message

In this premiere episode, Allyson and Devon break down consumer identity – one of marketing’s most misunderstood, confusing, and misrepresented topics – in terms even your parents will understand. They’ll also take a bite out of the hype around cookies and reveal what’s really behind those creepy ads that follow you around even after you make a purchase. --- Send in a voice message: https://anchor.fm/no-hype/message