Podcasts about JCDecaux

With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux. Hosted on Acast. See acast.com/privacy for more information.

This month, JCDecaux reported strong fiscal year 2024 earnings: the global business saw 9.7% organic growth, while JCDecaux grew 18.4% in the UK — a growth figure more typically associated with tech giants.Meanwhile, the broader OOH industry is in rude health, with total ad revenue hitting record highs (£1.4bn) in 2024.JCDecaux UK co-CEOs Chris Collins and Dallas Wiles joined host Jack Benjamin to discuss what is driving such strong growth in OOH investment and why JCDecaux is making 2025 its largest-ever year for screen deployment across the UK.The pair also talked about making OOH "as simple as possible" for advertisers to buy, innovations in measurement efforts and whether the retail media opportunity for OOH is overhyped.Highlights:5:06: Collins and Wiles' co-leadership strategy and changes at JCDecaux before, during and after the pandemic13:00: Reflecting on JCDecaux's strong UK growth and its year of investment18:59: How can OOH grow its share of the adspend pie?29:07: Why measurement is the "backbone" of JCDecaux's commercial strategy35:47: Are brands making the most of digital OOH with their creative?41:47: The opportunity for OOH in retail mediaRelated articles:JCDecaux to double London digital roadside footprintOOH hits record year in revenueWhy not advertise in a real town square?---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Rob Handley, Addressable Strategy, Associate Account Director at Kinesso. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.

Integrantes del colectivo de personas desaparecidas, “Guerreros Buscadores de Jalisco”, denunciaron el hallazgo de tres hornos crematorios en un rancho de Teuchitlán, Jalisco.Elon Musk dijo que X fue víctima de un "ciberataque masivo", después de que miles de usuarios en todo el mundo reportaron fallas en la red social.Además… Está desaparecido Edgar Veytia, exfiscal de Nayarit; Trump lanzó la aplicación “CBP Home” para que inmigrantes irregulares se “autodeporten”; Zelensky voló a Yeda, en Arabia Saudita; Un petrolero chocó contra un barco carguero en el Mar del Norte y se prendió en llamas; El canciller de Suriname, Albert Randim, fue electo secretario general de la OEA; Y los mercados estadounidenses cayeron este lunes, sobre todo en las acciones tecnológicas.Y para #ElVasoMedioLleno… Encontraron a un perrito en la CDMX gracias a la alianza de JCDecaux con el Refugio San Gregorio.Para enterarte de más noticias como estas, síguenos en redes sociales. Estamos en todas las plataformas como @telokwento Hosted on Acast. See acast.com/privacy for more information.

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.

A Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.

A world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how Out-of-Home works,” he says, particularly the critical need to land the brand within two seconds. At face value, not a wholly positive headline for the medium. But System1 has come up with a formula that, its data strongly suggests, massively improves effectiveness. It’s not rocket science. For example, just placing your logo at the top of an Out-of-Home ad increases brand recognition four times versus a logo parked at the bottom. Likewise be consistent – entertaining and never boring – and keep messaging simple and positive to get much higher brand lift, and ultimately, sales. On that front, Tindall says there is a false divide between brand and performance campaigns: The long, i.e. brand, always drives the short, i.e. performance. The research with JCDecaux, “allows us to add a lot more nuance to what is a very non-nuanced industry” and underlines why brand and demand “need to be brought back a little bit closer together”. Brands nailing Out-of-Home effectiveness locally include Compare the Market with its Meerkats, Uber Eats with the Wiggles and Simon Cowell, Specsavers and Ocean Spray, per Tindall. Sephora’s latest campaign, he says, is one of the highest scoring Out-of-Home ads System1 has ever tested. The bottom line? “The single standout thing for me in this research is it confirms that creative is the make and break of how effective a campaign can be.” Tindall, plus JCDecaux’s Cris Smart and Scott Jenkins, unpack the research’s key findings – and the seven simple steps to massively boost Out-of-Home effectiveness.See omnystudio.com/listener for privacy information.

Jeannette is joined by Alexandra Haider, Senior Content Editor at Pion and Trends and Insights Specialist, who delves into the complexities of engaging with Generation Z. Drawing from her expertise, Alexandra discusses the defining characteristics of Gen Z, their unique values shaped by recent global events like the pandemic, and the influence of technology and social media on their behaviours, exploring how brands can effectively connect with this generation by embracing authenticity, flexibility, and purpose-driven initiatives. KEY TAKEAWAYS Generation Z, born between 1998 and 2004, is a diverse cohort with varying experiences and characteristics. They are the first digitally native generation, having grown up with technology and social media, which significantly influences their behaviors and values. The COVID-19 pandemic has profoundly affected Gen Z, leading to a shift in their expectations regarding work flexibility and remote working. Many Gen Z individuals prefer not to return to traditional office environments, valuing the ability to work from anywhere. Gen Z is increasingly focused on sustainability and ethical practices. While a significant majority express a desire to support brands with strong sustainability credentials, economic factors often lead them to choose more affordable options, highlighting a paradox in their consumer behaviour. Social media serves as both a tool for connection and a source of pressure for young people. The rise of platforms like TikTok has changed how Gen Z consumes content, favouring short, engaging formats. However, it also contributes to issues like body image concerns and mental health challenges. BEST MOMENTS "Gen Z are defined by they are born between the ages of 1998 and 2004... it's a very wide spanning generation." "The pandemic really changed everything for Gen Z... they missed out on things like their graduations, birthday parties, spending time with their loved ones." "Young people aren't lazy. They just have a different way of doing things." "If you can work with a creator that has that community, that really trusts their recommendations, you've got a golden ticket." "Culture really starts by believing in your people... they are a lot less receptive to toxic work environments." This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANT. Visit our new website https://brave-bold-brilliant.com/ - there you'll find a library of FREE resources and downloadable guides and e-books to help you along your journey. If you’d like to jump on a free mentoring session just DM Jeannette at info@brave-bold-brilliant.com. VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE GUEST Edinburgh University graduate Alexandra is an experienced and insightful creative. Beginning her career at a tech-start up four years ago, Alexandra found her niche writing quality copy to drive the go-to-market strategy. Recognising the transformative nature of words, she became fixated with an issue many brands are facing today: good copywriting is a dying breed. Working along the content lifecycle to forecast trends, insights and develop strategy, Alexandra brings lived experience to writing about the behaviour of her generation and helps brands understand the cultural nuances that define it.As the author of Pion’s influential Youth Trends Report for the past two years, she has forecasted the major trends shaping youth culture, working closely with industry experts, researchers, and creatives to bring these insights to life.Her work has been featured in the likes of Vogue Business, Hypebae, The Independent, CNBC, and TechRound. She has been a guest speaker at events for UNICEF, JCDecaux, IPM and TTG Media and has delivered keynote talks for Pion in both London and New York. https://www.linkedin.com/in/alexandra-haider/ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. CONTACT THE HOST Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant Podcast Description Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot

Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.

Les Nations unies en parlent comme une épidémie mondiale. Sauf qu'en France, il ne s'agit pas d'une maladie mais de comportements. L'ONU lance sa nouvelle campagne de sécurité routière. Cette année, l'entreprise d'affichage JC Decaux codirige l'opération. Parmi les visages reconnus : le tennisman Novak Djokovic, le cycliste Tadej Pogacar ou le footballeur Ousmane Dembélé. Avec pour slogan « Sur le terrain, j'accélère. Sur la route, je ralentis ! », cette campagne est lancée dans 80 pays. En France, c'est dans un collège de Courbevoie, en banlieue parisienne, que cette campagne mondiale a été lancée. Car, quel que soit le pays ou le continent, ce sont invariablement les plus jeunes qui meurent le plus sur la route. Les garçons plus exposésDans ces écoles, lorsque Christophe Ramon, directeur d'études à l'Association française de Prévention routière, ajoute que parmi les jeunes, il y a plus de morts chez les garçons que chez les filles, l'ambiance se glace un peu. « C'est une moyenne, pas une généralité, précise-t-il. Mais la prise de risque masculine se retrouve sur tous les continents. Les garçons sont plus fréquemment victimes des accidents de la route. Ils circulent plus à moto (donc sans les carrosseries protectrices de voitures) que les filles. De plus, les garçons roulent plus souvent la nuit et souvent plus vite que les filles. Les routes sont parfois mal éclairées ou pas assez rénovées. Cette campagne les encourage à porter un casque. »Des progrès à faire sur la ceinture de sécuritéLa ceinture en voiture est considérée par les Nations unies (ONU) comme l'une des outils les plus efficaces en termes de prévention. On estime qu'elle réduit de 50% les risques de morts en cas de chocs routiers. Or, elle n'est pas obligatoire dans tous les pays, au regret des acteurs de la sécurité routière. C'est le cas au Mexique, notamment. D'autres pays obligent uniquement la ceinture pour le conducteur, en faisant l'impasse sur les autres passagers. C'est le cas au Pakistan, au Nigeria et dans les États de New-York et de Floride aux États-Unis.Au total, 16 stars mondialement connues du show business, comme l'acteur Jean Reno, ou du monde sportif comme le footballeur français Ousmane Dembélé, le cycliste slovène Tadej Pogacar ou le tennisman serbe Novak Djokovic se mobilisent. JC Decaux, l'entreprise française d'affichage urbain, co-dirige cette campagne avec l'ONU, dont l'envoyé spécial du Secrétaire général pour la sécurité routière est l'ancien pilote de Formule 1, Jean Todt. Les visages de toutes ces personnalités et leurs messages seront présents dans 1000 villes du monde.À lire aussiSécurité routière : les deux-roues vulnérables Des affiches dans 80 pays d'ici à 2025L'enjeu à venir : faire baisser les morts en Afrique ou Asie, là où la majorité de la population a moins de 30 ans. C'est le cas dans de nombreux pays africains comme la Guinée ou le Zimbabwe, ainsi qu'en Asie, en Thaïlande, en Chine, des pays à la démographie élevée et au trafic routier important. Les accidents routiers coûtent cher aux contribuables de ces pays respectifs. Ils pèsent sur les dépenses de santé et ôtent la force vive de l'économie, fauchant des adultes en âge de travailler.La volonté politique, ça fonctionneDepuis 2010, les Nations unies estiment que de grands progrès ont été faits. En Asie, c'est le cas dans des pays très peuplés comme l'Inde. Les gouvernements africains engagés dans des stratégies de prévention ont aussi eu des succès en faisant baisser le nombre de morts.Chaque année, le baromètre classe les pays du nord de l'Europe sur le podium des pays où les accidents de la route sont les plus faibles. Là encore, les moyens sont connus : réduction de la vitesse, construction de routes protégées, maintenance des voitures en bon état, passages réservés aux piétons (notamment aux abords des écoles), rapidité et information des services de secours.À lire aussiLa sécurité routière passe aussi par une bonne visionNe pas boire d'alcool, porter un casque et isoler les piétionsL'alcool au volant et la vitesse restent les deux fléaux de la route. Les gouvernements doivent s'attaquer à certaines priorités : la qualité des véhicules (voitures et deux-roues) et la protection des piétons en leur aménageant des couloirs le long des routes. Pour rappel, 1,19 million de personnes meurent chaque année d'accidents routiers, et ils sont 500 millions à être victimes de blessures graves. Ce qui entraîne des amputations, des infirmités, des comas et des traumatismes dont les accidentés garderont des séquelles à vie.Pour gagner en efficacité, les organisateurs demandent directement aux plus concernés, les jeunes, d'apporter leurs idées aux prochains slogans de campagne. L'enthousiasme d'Albert Asseraf, directeur de cette campagne pour le groupe JCDecaux, est perceptible : « Cette année, nous avons constaté l'impact des JO 2024 ! Les sportifs mondialement connus ont participé à transmettre leurs valeurs. La jeunesse s'y reconnaît. Vous roulez à moto ou en voiture, vous voyez nos affiches avec le visage d'un grand sportif. Vous allez lire la légende et leurs conseils. Nous allons poursuivre les prochaines avec des slogans inventés par les jeunes eux-mêmes. »Un conseil qui peut servir à tous les parents du monde : ce ne sont pas les images de sang et d'accidents graves qui encouragent le plus les jeunes à la prudence. Certains auront tendance à fuir ce genre de messages. Dans ces cas, l'humour peut être efficace. L'expérience l'a prouvé : dans tous les pays, l'humour incite à prendre la route au sérieux.À écouter aussi, dans Appels sur l'actualité[Vos réactions] Sécurité routière : l'Afrique détient le record du nombre de morts

Wie Hunderte andere deutsche Städte lässt die Stadt Hamburg sich dafür bezahlen, dass Firmen aus der Privatwirtschaft die Außenwerbung auf öffentlichem Grund betreiben. Was zu Zeiten der Werbeplakate aus Papier wie eine vernünftige Lösung gewirkt haben mag, wirft mit zunehmender Digitalisierung der Werbeträger weitreichende Fragen über die Verwendung persönlicher und gruppenbezogener Daten auf. Was haben Bushaltestellen mit Datenschutz zu tun, und wie hängt die Hamburger Hochbahn mit T-Online zusammen? Überraschende Zusammenhänge erklärt diese Dokumentation über Außenwerbung, Stadtmöbel, die Initiative Hamburg werbefrei und die beiden Konzerne Ströer und JCDecaux. Auch wenn der Bericht sich auf Hamburg konzentriert, ist viel davon auf andere deutsche Städte übertragbar. Keine GEMA-Inhalte, Soundeffekte sowie Musik stehen unter CC0, Musikstücke von SoundBlasted/Edlinfan (CC0).

Kaip meno konkursai „JCDecaux premija“ ir Jaunojo tapytojo prizas prisideda prie tolimesnės menininko karjeros ir kokia tokių prizinių parodų ateitis?LRT KLASIKA pradeda pokalbius su Nacionalinių kultūros ir meno premijų laureatais. Pirmieji mūsų pašnekovai – Birutė Letukaitė ir Darius Žiūra.Dorotė Girėja ir Rytis Girskas Kalėdų kviečia laukti improvizuotame koncerte, kuriame lietuviškos kalėdinės giesmės skambės su netikėtu akompanimentu.Rubrikos „Be kaukių“ viešnia – menininkė Agnė Kišonaitė.Ved. Marius Eidukonis

Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpoints. In this podcast, Dan Larden, Head of Media at ISBA joins Jon Mundy, Associate Director – Programmatic Demand at JCDecaux to unpick how brands and agencies can best navigate the constantly evolving world of retail media and integrate pDOOH for maximum results. Hosted on Acast. See acast.com/privacy for more information.

Pablo García, director general de Divacons Alphavalue, analiza los escenarios de las europeas Crédit Agricole, WPP, Publicis, JCDecaux, Amundi, Allianz y las alemanas BASF y Rheinmettal.

Neste episódio, Carla Quevedo não consegue passar ao lado de um dos assuntos da semana, que gerou muitas reações - o desfile da Miss Portugal, na competição 'Miss Universo', vestida com um traje a fazer parecer a Nossa Senhora de Fátima: "Isto nem sequer é um traje tradicional, e devia ter sido desclassificada. Antes tivesse aparecido com umas sete saias". José de Pina volta a temas do passado para criticar a posição do PCP com a JCDecaux: "Eles tinham votado a favor, com o Medina, mas agora já é tudo mau e serve para reclamar". Luís Pedro Nunes mostra-se chateado com quem, em idade adulta, faz cócegas aos outros, com Luana do Bem a lamentar "querer ser boa pessoa" mas não conseguir. Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 22 de novembro, na SIC Radical, e terminou com o tema 'Union Of The Snake' dos Duran Duran.See omnystudio.com/listener for privacy information.

Avec l'Eco Design Index, créé par JCDecaux, l'empreinte carbone des mobiliers urbains peut être évaluée afin de trouver des solutions écoresponsables. Le reconditionnement de ces mobiliers peut réduire de 70% leur impact carbone. -----------------------------------------------------------------------SMART IMPACT - Le magazine de l'économie durable et responsableSMART IMPACT, votre émission dédiée à la RSE et à la transition écologique des entreprises. Découvrez des actions inspirantes, des solutions innovantes et rencontrez les leaders du changement.

JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Download the report here. Hosted on Acast. See acast.com/privacy for more information.

Vous ne savez pas dans quoi investir en Bourse ? Des gérants vous donnent des idées de valeurs, secteurs, matières premières... Aujourd'hui, ce sont Matthieu Ceronne, trader et fondateur de Galileo Trading, et Benjamin Rivière, gérant de portefeuilles chez Tiepolo.

A masterclass in demonstrating the creative effectiveness of a medium or message. A Titanium Winner at Cannes and sure to be multiple Effie winner this year. We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid. Thanks to both Jira and Tracksuit for sponsoring this episode.

New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux's SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half (47%) of all DOOH campaigns bought by participants in the research were always or usually exclusively programmatic. Furthermore, investment in pDOOH is set for substantial growth, with research participants predicting a 29% average increase in spending over the next 18 months. In this episode of Life in Programmatic DOOH, Philippa Evans, Associate Director, Programmatic, JCDecaux UK is joined by Gavin Wilson, Chief Global Customer and Revenue Officer, VIOOH to discuss the findings in more detail. Hosted on Acast. See acast.com/privacy for more information.

Novo episódio do Irritações, com José de Pina a 'batalhar' no assunto em torno dos painéis da JCDecaux, que continuam a espalhar-se por Lisboa: "Estou é irritado com a imprensa que só vai atrás das coisas quando já há imensas reações". Carla Quevedo diz não sentir "qualquer empatia" pelas pessoas que se deixar burlar com os "falsos Brad Pitt", com Luís Pedro Nunes a dissecar a nova situação em torno da 'aura'. Já Luana do Bem mostra-se muito frustrada com os 'buracos nas estradas': "Isto é realmente um perigo, e tenho a certeza que acontece em todo o lado". Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 27 de setembro, na SIC Radical, e terminou com o tema 'The Arrangements', de Will Carlisle.See omnystudio.com/listener for privacy information.

No novo episódio do Irritações, Luís Pedro Nunes descreve, ao pormenor, a sua mais recente experiência ao descobrir a nova Zara do Rossio, em Lisboa, e em como tudo foi, expectavelmente, "difícil": "Estavam milhares de pessoas, todos os estados de espírito descontrolados, e uma quantidade enorme de stress e ansiedade dentro do prédio". Carla Quevedo reclama de quem ainda ouve vídeos "aos altos berros" em público, para assumir: "Eu ainda sou do tempo em que ver um vídeo no telemóvel, em público, era embaraçoso. Agora já não há nada disso". José de Pina atualiza os assuntos em torno dos cartazes políticos e da JCDecaux, com Luana do Bem irritada com os diferentes tipos de comportamentos ao telemóvel. Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 20 de setembro, na SIC Radical, e terminou com o tema 'Waterfall' dos The Stone Roses.See omnystudio.com/listener for privacy information.

Pour rester informé des aventures de Chef[fe], abonnez-vous à la Newsletter : https://cheffepodcast.substack.com/ Pour découvrir et vous former à l'entreprise régénérative grâce à Butterfly SCHOOL : https://butterfly-regen.com/ --- Place à l'épisode du jour : L'impact positif c'est bien, à grande échelle c'est mieux alors comment fait-on ? Est ce applicable à nos grandes entreprises ? La réponse est OUI ! et mon invitée du jour nous explique comment JCDecaux s'y prend. Dans cet épisode, Lénaïc Pineau, nous apporte des clés de compréhension et d'action concrète sur : - qu'est ce que le développement durable ? - quel est son rôle en tant que directrice du développement durable ? - comment faire bouger les lignes d' industries comme : le mobilier urbain et la communication ? - comment faire bouger les lignes dans un groupe de 11000 personnes comme JCDecaux ? Une conversation riche, concrète et inspirante à la fois. Le debrief de cet épisode sera diffusé dans un second épisode. Stay tuned ! --- Cet épisode est une création de Sophie Plumer et du studio de podcast CHEF[FE] Mix et montage : Morgane Bouchiba Identité visuelle : Caroline Romero Cortell

Ana Célia Biondi, diretora-geral da JCDecaux no Brasil, fala sobre a história e os desafios da mídia OOH (out-of-home, ou mídia exterior) e da comunicação no País. A executiva também relembra o surgimento da Lei Cidade Limpa em São Paulo e como a regulação impactou os negócios do segmento. “A Lei Cidade Limpa é fruto do caos, por isso, a gente tem que prestar muita atenção e continuar olhando para o nosso mercado e para o nosso meio. Ninguém ganha com o caos”, defende. A conversa aborda ainda a trajetória profissional de Ana Célia, que começou com uma graduação em economia, com o objetivo de trabalhar no mercado financeiro, e passou pelo empreendedorismo. A executiva fala também sobre questões como maternidade e o papel da mulher na família e na sociedade. Siga o Falas W2W para não perder os próximos programas e acompanhe o Women to Watch em outros canais: Site: https://womentowatch.com.br Instagram: @womentowatchbrasil LinkedIn: https://www.linkedin.com/showcase/womentowatchbrasilSee omnystudio.com/listener for privacy information.

No programa desta semana, Luana do Bem não consegue esconder a 'frustração' com as dificuldades que enfrenta na criação e memorização de várias passwords, para diferentes websites: "Não era preciso tanto, já tudo tem os nossos dados. É excesso de segurança". José de Pina retoma o tema dos painéis da marca JCDecaux, para recordar: "Já se sabia que ia dar nisto. Porque estamos na 'Tugalândia', tudo à bruta. Somos daqueles que enchem o prato sem saber que se pode repetir". Luís Pedro Nunes reclama de quem é desleixado nos ginásios, com Carla Quevedo a queixar-se de pessoas que deixam "as portas dos elevadores abertas". Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 13 de setembro, na SIC Radical, e terminou com o tema 'Miss Teen Wordpower', de The New Pornographers.See omnystudio.com/listener for privacy information.

Probablement le plus anticonformiste des coureurs. Depuis plus de 10 ans, Alexandre Boucheix est chef de projet chez JCDecaux le jour et superstar de l'ultra-trail la nuit. Son nom de scène : Casquette Verte. Aujourd'hui connu comme le loup blanc dans le monde du trail, il rassemble plus de 140 000 personnes sur son compte Instagram sous ce nom, documentant ses courses et ses aventures avec sa fameuse casquette verte. Son approche de la course est complètement délirante. Il refuse toute méthode ou programme et se concentre sur le volume : “Jamais de fractionné. Je ne m'entraîne pas, je cours.” Auparavant la course le rendait indifférent, il préférait répéter 3000 fois une figure de skateboard plutôt que de sortir courir. L'aventure commence par un acte manqué, après une soirée arrosée. Alexandre candidate pour son premier ultra-trail, La Diagonale des Fous : 175 km avec plus de 10 000 mètres de dénivelé sur l'île de la Réunion. Il parvient alors à entrer dans le top 100. Depuis, il multiplie les projets, tous plus insensés les uns que les autres. Finir dans le top 10 de la Diagonale des Fous. Faire 100 km autour du Parc des Princes en tournant en rond. Courir 490 km dans le désert d'Atacama. Inventer l'Ultra-trail de Montmartre. Et bien d'autres projets pirates. Alexandre nous livre ses meilleurs conseils et sa non-méthode : La stratégie pour améliorer sa récupération Rendre la course facile et agréable La fonctionnalité cachée de Strava Ses plus grandes erreurs de nutrition Le rapport entre les sponsors et les influenceurs dans le monde du sport Les coulisses de ses ultra-trails et de ses entraînements (qui n'en sont pas !) Un épisode inspirant, motivant, avec un personnage aussi résilient que punk qui propose une approche alternative à la course longue et au trail. Préparez vos baskets, il vous sera impossible de rester cloué à votre chaise après cette écoute. Vous faites une sortie : partagez-la sur les réseaux en nous mentionnant, et retrouvez-nous sur Strava et sur le Club GDIY ! Dernière ligne pour Alexandre, l'UTMB commence cette semaine, le 30 août 2024. Suivez-le sur les réseaux pour découvrir son classement : Instagram, Strava, Linkedin. TIMELINE: 00:00:00 : Briller sans être le meilleur 00:15:25 : Comment Alexandre a commencé à courir ? 00:26:24 : Le refus des programmes pour la beauté du geste 00:41:19 : Lui c'est une petite biche et moi j'ai un fusil 00:48:15 : Le plus bel acte manqué d'ivresse : les dossards 00:58:03 : Gérer sa récupération, les blessures et les lendemains de course : suis-je un bourrin ? 01:03:03 : Désert, Diagonale des fous, Montmartre 01:16:28 : Comment se motiver et courir par plaisir 01:25:46 : La fonctionnalité la plus sous-cotée de Strava 01:30:16 : La plus grosse erreur en nutrition lors des trails 01:39:36 : Jusqu'où peut-on pousser le corps ? 01:53:06 : Combien gagne Casquette Verte auprès des sponsors ? 02:11:29 : Les moments de grâce 02:25:11 : Urine, imperméabilité et bâtons 02:38:18 : Quelle responsabilité sur les réseaux sociaux ? 02:48:16 : Les projets caritatifs de Casquette Verte 02:54:46 : La fuite à Varennes Les anciens épisodes de GDIY mentionnés : #300 - Mathieu Blanchard - Ultratrail et Aventure - Commencer le running à 26 ans et devenir une légende de l'ultratrail #401 - Emmanuel Macron - Président de la République - Les décisions les plus lourdes se prennent seul #178 - Kilian Jornet - Alpinisme & Ultra-trail - Ne pense pas au résultat, l'objectif c'est de progresser #203 - Catherine Poletti - UTMB - Changer l'histoire du sport et du Mont-Blanc #396 - Gérard Saillant - Institut du Cerveau — Le chirurgien de Ronaldo, Schumacher, du PSG et de la FIA #338 - Gad Elmaleh - On est tous le blond de quelqu'un #320 - Michael Horvath - Strava - Vous êtes ce que vous faites chaque jour #52 Stéphanie Gicquel - Visualiser pour ne jamais abandonner #181 - Olivier Goy - La vie, la maladie, le dépassement : memento mori Nous avons parlé de : Casquette Verte Youtube OVNI JCDecaux La Diagonale des Fous (Grand Raid de la Réunion) UTMB : Ultra-Trail du Mont-Blanc Ronald Bouteille Nicolas Spiess (Running addict) Campus coach EcoTrail 80km Paris Trail dans le désert d'Atacama (vidéo YouTube) TRAIL DI U MONTE CARDU Ultra Trail MontMartre Salomon Visites du Paris secret de Lorànt Deutsch Strava näak Ugo Ferrari Suunto Seen creative content ULTRA 01 La Martingale La création du Téléthon - Bernard Barataud ZEvent Les recommandations de lecture : L'Art de la Guerre de Sun Tzu Cyrano de Bergerac d'Edmond Rostand Autoportrait de l'auteur en coureur de fond de Haruki Murakami La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire.

"This isn't a dress rehearsal, is it? We're living our lives now. So I just need to find the happiness and the peace of mind."In this inspiring episode of Everyday Leadership, we dive deep with Thanh Catachanas, a trailblazing figure in media and advertising as Head of Collaboration and Acquisition at JCDecaux.From her journey as a child of Vietnamese refugees to becoming a powerhouse in the UK's advertising industry, Thanh shares her unique perspective on representation, diversity, and authentic leadership.Thanh also discusses the power of representation in advertising, the untapped potential of ethnic minority markets, and her vision for a more inclusive media landscape. Her story is a testament to the impact of authentic leadership and the power of staying true to one's values.Key takeaways:Thanh's experience growing up in a Vietnamese household in the UK and navigating two culturesHer unconventional career path from medical science to advertisingDiscussing the immigrant experience: pressure to excel and the "scarcity mindset"How Thanh is breaking certain cycles with her own children while maintaining high expectationsThe creation and impact of the 'Reach' program at JCDecaux, supporting ethnically-owned businessesThe importance of diversity in decision-making and product developmentBalancing the pursuit of excellence with effective collaborationUnderstanding and incorporating Gen Z perspectives in the workplace and marketingThanh's approach to values-based leadership and identifying core personal valuesConnect with Thanh: LinkedIn | Connect with SopeWebsite | Youtube | Instagram | LinkedInDid you find this helpful? If you like this episode, please leave a review or share it with someone who could benefit from listening. Were always keen to get feedback so if you have any thoughts, send us an email at hello@mindsetshift.co.uk Apple - https://podcasts.apple.com/us/podcast/everyday-leadership/id1467901267Spotify - https://open.spotify.com/show/0TuBkXzawOIl05yxbEPTIj

For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales at Displayce talks to Jon Mundy, Associate Director – Programmatic at JCDecaux about how they helped Dell to increase online purchase intent using a powerful combination of programmatic digital out of home (pDOOH) and mobile advertising. The campaign was shortlisted for the Best Use of Mobile and pDOOH award at the 2024 JCDecaux pDOOH Live Awards. Hosted on Acast. See acast.com/privacy for more information.

Esa noche con el gran Pancho Cassis, celebramos de una manera suculenta sus 2 Grand Prix con el caso “Conoce a Marina Prieto" para JCDecaux, además; hablamos de la importancia de la magia dentro de una agencia para llevar adelante equipos exitosos, de lo que significa para alguien como él ser un chileno en el mundo; triunfando y llevándonos alegría a toda la región latinoamericana. Además hablamos de su papel como presidente del jurado de Direct, y del proceso de juzgamiento en esta hermosa semana. Este último episodio del Martínez fue una belleza, y quiero agradecerles a todos los que nos han escuchado todos estos años por el apoyo y la buena onda. Hosted on Acast. See acast.com/privacy for more information.

Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City's Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation. Hosted on Acast. See acast.com/privacy for more information.

Skyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live Awards 2024. In this episode of Life in pDOOH, Mark Burton, Business Director at Skyrise joins Philippa Evans, Associate Director, JCDecaux to dive into the strategy behind the campaign. Hosted on Acast. See acast.com/privacy for more information.

Thème : les metamarques. Frédéric Messian commente notamment son parcours (01:59), les activités et le développement de Lonsdale (04:40), les notions de marque et metamarque (07:46), l'importance de la singularité des marques (17:40), l'origine du terme “branding“ (21:17), la capacité des marques à durer (23:03), les exemples d'alignement de JCDecaux et Sephora (24:53), l'impact du numérique sur les metamarques (27:38), les différences entre marques et metamarques (31:36), la gestion du rapport entre temps court et long (33:32), la mission des metamarques vis-à-vis des talents (38:04), le rôle des dirigeants dans le développement de metamarques (41:40), des exemples de metamarques établies et émergentes (44:02), ainsi que le développement de Lonsdale outre-Atlantique (49:00).

This episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and creativity, how to master data application in pDOOH, and why doing things differently isn't always easy! Hosted on Acast. See acast.com/privacy for more information.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.0:20: Disney earnings4:20: Paramount – the saga continues8:10: Reddit – what did we learn from its first quarterly earnings?12:15: Why Acast is reporting strong sales growth15:30: Introducing "And Finally" – other important updates this week: TikTok, Reach, QueerAF, The Guardian, JCDecaux, UK box officeWhat do you think of this new format? Let us know at news@the-media-leader.co.uk.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Der Franzose Jean Claude Decaux erkennt bereits in jungen Jahren, dass er einmal Unternehmer werden will und das am liebsten im Bereich Marketing. Bereits mit 16 Jahren entwirft er Plakate, die dafür sorgen, dass der elterliche Laden innerhalb kürzester Zeit ausverkauft ist. Mit seiner eigenen Firma "JCDecaux" kommt er 1964 auf eine Idee, die die Werbebranche und wohl auch unser Stadtbild für immer verändern wird. Er erfindet den Abribus. Dabei handelt es sich um ein kleines Wartehäuschen, das an Haltestellen von Buslinien aufgestellt wird. JCDecaux stellt dieses Wartehäuschen den Städten bzw. den öffentlichen Verkehrsbetrieben kostenlos zur Verfügung, übernimmt die Verwaltung und Wartung und darf im Gegenzug die Wandflächen für Werbung nutzen, was notwendig ist, um die Baukosten zu finanzieren und langfristig Einnahmen zu generieren. Heute ist die Unternehmung Weltmarktführer mit seinen sogenannten Stadtmöbeln, zu denen neben Buswartehäuschen auch Stadt-Informations-Tafeln, Litfaßsäulen und weitere Lösungen zählen. Viel Spaß bei der Unternehmensgeschichte von JCDecaux und damit Folge 53 von Unternehmen dieser Welt: JCDecaux - Weltmarktführer im Bereich Außenwerbung Den Podcast unterstützen: https://ko-fi.com/unternehmendieserwelt Spannende Ideen für ein Unternehmen, dessen Geschichte ich unter die Lupe nehmen soll? Dann schick mir gerne einen Vorschlag genauso wie Feedback oder Fragen an: UnternehmendieserWelt@eclipso.de

La bourse de Paris met fin à sa série rouge et progresse aujourd'hui de 0,54%, à 7 957 points, avec des volumes d'échanges de 3,11 milliards d'euros sur la journée. Cette semaine se termine toutefois sur un repli de 1,62 %. Cependant, la bonne nouvelle du jour concerne le rapport sur l'emploi américain publié à 14h30, qui indique un ralentissement plus marqué que prévu des créations de postes et de l'inflation salariale. De quoi soulager le marché avec le CAC 40 qui est venu toucher temporairement les 8 000 points. Plus en détail, l'économie américaine n'a généré que 175.000 emplois non agricoles en avril, un chiffre bien inférieur aux attentes du marché, le taux de chômage s'est accru de 0,1 point à 3,9% contre une stabilité attendue à 3,8%, puis le revenu horaire moyen a augmenté à un rythme annuel de 3,9 %, légèrement en dessous des prévisions.Du côté des valeurs du CAC 40, Edenred se distingue avec une progression de 3,03%, suivi de près par Saint-Gobain, STMicroelectronics, Hermès et Vivendi.En revanche, Société Générale est en queue de peloton après avoir démarré la séance en tête. La banque française a publié un bénéfice net trimestriel en repli mais supérieur aux attentes. Néanmoins, les préoccupations concernant la marge nette d'intérêts en France pèsent sur le titre. Dans son sillage, quelques prises de bénéfices sur le titre Teleperformance, puis Legrand perd 2,40%. Le fabricant de matériel électrique a également fait part d'un bénéfice net en recul pour ce premier trimestre. Sur le SBF 120, JCDecaux grimpe de 9,91%. Porté par ses activités numériques, le géant français de l'affichage publicitaire a réalisé au premier trimestre un chiffre d'affaires en progression de 10%, s'élevant à 740 millions d'euros. Juste derrière on retrouve Atos avec du nouveau sur le dossier. Le géant américain du private equity, Bain Capital s'intéresserait de près à une reprise d'actifs de la société. Ensuite, Ayvens (anciennement ALD) gagne 7,20%. Les marges des contrats de location et des services du groupe ont augmenté de 30,6% sur un an.En revanche, en territoire négatif, on retrouve Aperam, VusionGroup qui recule de 3,47%, puis SES qui lâche 2,81%Et enfin, à la clôture parisienne, les indices américains affichent une forte hausse, avec environ 1% pour le Dow Jones et 1,71% pour le Nasdaq. À noter qu'Apple progresse d'environ 7% après avoir annoncé hier des résultats supérieurs aux projections des analystes mais aussi d'un programme supplémentaire de rachat d'actions, à hauteur de 110 milliards de dollars.Antoine MORISSE (redaction@boursorama.fr)

Pour rester informé des aventures de Chef[fe], abonnez-vous à la Newsletter : https://cheffepodcast.substack.com/ Pour découvrir et vous former à l'entreprise régénérative grâce à Butterfly SCHOOL : https://butterfly-regen.com/ --- Place à l'épisode du jour : L'impact positif c'est bien, à grande échelle c'est mieux alors comment fait-on ? Est ce applicable à nos grandes entreprises ? La réponse est OUI ! et mon invitée du jour nous explique comment JCDecaux s'y prend. Dans cet épisode, Lénaïc Pineau, nous apporte des clés de compréhension et d'action concrète sur : - qu'est ce que le développement durable ? - quel est son rôle en tant que directrice du développement durable ? - comment faire bouger les lignes d' industries comme : le mobilier urbain et la communication ? - comment faire bouger les lignes dans un groupe de 11000 personnes comme JCDecaux ? Une conversation riche, concrète et inspirante à la fois. Le debrief de cet épisode sera diffusé dans un second épisode. Stay tuned ! --- Cet épisode est une création de Sophie Plumer et du studio de podcast CHEF[FE] Mix et montage : Morgane Bouchiba Identité visuelle : Caroline Romero Cortell

Le CAC 40 avait bien débuté la séance en se rapprochant des 8 200 points à 10 heures, mais il a finalement reculé tout au long de la journée pour se stabiliser près de son niveau initial. Les investisseurs ont pris peu de risques à la veille de la publication du très attendu rapport sur l'emploi américain pour le mois de mars. On retrouve donc, le CAC 40 en très légère baisse de 0,02% à 8 151 points, avec des volumes d'échanges de 2,79 milliards d'euros. Du côté des valeurs, Renault occupe la première position en s'approchant du seuil des 50€. Le titre progresse de 3,16% suite à une note positive de HSBC qui estime que le potentiel du groupe automobile français reste sous-valorisé. La banque britannique relève son objectif de cours sur l'action de 47 à 57 euros.Dans son sillage, Eurofins Scientific et Saint-Gobain sont bien orientée avec des hausse de 1,59%, tout comme Unibail-Rodamco-Westfield et Société Générale.En revanche, de l'autre côté, Carrefour se replie de 2,82%, scénario similaire pour Essilorluxottica qui affiche une contreperformance de 2,28%. Puis, on retrouve également dans le rouge Vinci et Pernod Ricard, dont l'objectif de cours a été réduit par la Deutsche Bank à 135 euros.Sur le SBF 120, un peu plus d'actualité avec le groupe Solutions 30 qui chute de 13%. L'entreprise spécialisée dans les solutions pour les nouvelles technologies a publié un résultat net part du groupe négatif à hauteur de -22,7 millions d'euros pour l'année écoulée, mais en net redressement par rapport à 2022 où il était à -50,1 millions d'euros. Juste derrière, JCDecaux marque une pause après 4 séances dans le vert, le titre se replie de 4,38%À l'inverse, Atos grimpe de 7,79%, au-dessus des 2€. Neoen continue sur sa bonne lancée et progresse également de 5,77%. Ensuite, juste derrière, on retrouve Solvay et Valneva.Autre actualité sur la journée, le groupe d'ingénierie spécialisé dans le secteur de la logistique, Gaussin, a annoncé jeudi avoir obtenu une procédure de sauvegarde afin de garantir la pérennité de l'entreprise et de maintenir l'emploi. Le titre lâche 42,35% par conséquent. Et enfin, de l'autre côté de l'Atlantique, le Département du Travail a annoncé avoir enregistré 221 000 nouvelles inscriptions aux allocations chômage aux États-Unis pour la semaine du 25 mars, un chiffre en hausse de 9 000 par rapport à celui révisé de la semaine précédente. Un indicateur qui n'a pas fait réagir la Bourse de Paris, tandis que Wall Street réagit positivement, avec le Dow Jones et le Nasdaq affichant respectivement des hausses de 0,43 et 0,87%.Antoine MORISSE (redaction@boursorama.fr)

Miramos hoy a Hugo Boss, Telecom Italia, Lufthansa, JCDecaux y Teleperformance con Xavier Brun, responsable de RV europea de Trea AM.

Voor bedrijven zijn er talloze manieren om te adverteren, zowel online als offline struikel je haast over alle mogelijkheden. Maar kunnen bedrijven nog wel de interesse wekken van die al overprikkelde consumenten en kun je nog wel zomaar voor alles reclame maken. Hannelore Majoor, algemeen directeur bij JCDecaux is te gast in BNR Zakendoen.  Macro met Boot  Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić.  Economenpanel  Bijna alle Nederlanders gaan er in hun portefeuille op vooruit, behalve de allerarmsten EN: als het aan de Europese Commissie ligt, wordt het makkelijker om Russische en Chinese investeringen te weren. Past dit wel bij het economische fundament van de EU? Dat en meer bespreken we om 11.10 in het economenpanel met: Marieke Blom (hoofdeconoom ING) en Arnoud Boot (hoogleraar ondernemingsfinanciering en financiële markten UvA). Luister l Economenpanel Contact & Abonneren  BNR Zakendoen zendt elke werkdag live uit van 11:00 tot 13:30 uur. Je kunt de redactie bereiken via e-mail. Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcasten Spotify. See omnystudio.com/listener for privacy information.

In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.

Éléonore Crespo a toujours rêvé de monter sa boîte. Avec un profil scientifique, elle étudie d'abord l'informatique quantique, puis se dirige peu à peu vers la finance. En près de 10 ans, Éléonore intègre plus d'une dizaine de boîtes : de JCDecaux, en passant par Alan, Index Venture, Spendesk ou encore Google. Son objectif est clair : nourrir sa curiosité et apprendre toujours plus. De ces expériences, Éléonore en vient à une conclusion : toutes les boîtes de plus de 10 000 collaborateurs sont confrontées aux mêmes problématiques de prise de décision. Alors, en 2019, elle fonde Pigment, un service de SaaS qui accompagne les grandes entreprises à la prise de décision. Le tout, en unifiant les données de chaque service sur une seule et même plateforme. Éléonore s'associe à Romain Niccoli, cofondateur de Criteo, pour codiriger Pigment. Main dans la main, ils fondent un empire et s'emparent du marché américain. De Figma, à Calvin Klein en passant par Tommy Hilfiger, tous recommandent leurs services. Les chiffres sont impressionnants : En 2022, les revenus de Pigment explosent, avec 600% de croissance. En juin 2023, Pigment lève 88 millions de dollars. 50% de leurs revenus proviennent des États-Unis. Aujourd'hui, Pigment regroupe 300 collaborateurs, dont 200 embauchés ces 12 derniers mois. Quelle est la recette de ce succès fulgurant ? Dans cet épisode, Éléonore raconte : L'importance de l'expérience client ; Comment elle recrute les meilleurs profils en 7 entretiens ; Comment elle a réussi à lever des sommes astronomiques ; Pourquoi avoir choisi d'être co-CEO ; TIMELINE : 00:00:00 - Introduction 00:08:45 - Qui est Éléonore Crespo et qu'est-ce que Pigment ? 00:21:43 - JCDecaux : une source d'inspiration 00:28:15 - L'importance de l'expérience client 00:51:12 - Comment véhiculer ses valeurs à ses collaborateurs ? 01:12:58 - S'entourer des bonnes personnes pour apprendre 01:20:41 - Pourquoi être co-CEO ? 01:29:12 - La fin de l'hyper verticalisation 01:36:09 - L'offre de Pigment 02:06:45 - L'intelligence artificielle : on en est où ? 02:22:57 - Le processus de recrutement 02:29:48 - Lever 88 millions de dollars 02:41:59 - La genèse de Pigment 02:47:59 - Equilibre vie professionnelle / vie personnelle 02:51:26 - Les traditionnelles questions de fin d'épisode Avec Éléonore, nous avons cité d'anciens épisodes de GDIY : #109 - Olivier Brourhant - CEO Mantu - 55 pays, 96% de croissance annuelle, un demi-milliard de CA en 13 ans… tous les secrets pour “Scaler” #195 - Stephan André - l'Art Oratoire - Changer l'histoire de l'humanité avec des mots #210 - David Gurlé - Symphony - Apprendre aux côtés de Bill Gates à son apogée, le succès fou et les apprentissages d'un entrepreneur méconnu #245 - Jean-Baptiste Rudelle - Criteo - Soyez audacieux, rêvez grand et n'abandonnez jamais #249 - Frédéric Biousse - Experienced Capital - Prendre la vie comme une partie de Monopoly #250 - Alain Ducasse - Chef - Faire de sa cuisine un apprentissage, une passion et une marque mondiale #252 - Michaël Benabou - Financière Saint James - L'autre fondateur de Veepee qui s'est émancipé pour créer son empire #263 - Jean-Marc Jancovici - Carbone 4 - Décroissance, nucléaire, innovation : agir sous la contrainte ou par cas de conscience ? #358 - Rachel Delacour - Sweep - Réduire l'impact carbone des géants, pour de vrai #352 - Stanislas Polu - Dust - La vérité sur ce que l'IA nous réserve #352 - Juliette Lévy - Oh My Cream ! - Se mesurer aux géants de la beauté, casser les codes des DNVB, et tout rafler #346 - Jean-Claude Biver - Biver Watches - Leçons d'une légende de l'horlogerie de luxe Avec Éléonore, nous avons parlé de : JCDecaux Olivier Pomel de Datadog Sweep Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, de Will Guidara Delivering Happiness / L'entreprise du Bonheur, de Tony Hsieh The innovator's dilemma, de Clayton M. Christensen Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, de Frank Slootman Éléonore vous recommande de lire: L'économie du bien commun, de Jean Tirole La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. On embrasse Thomas Pesquet qu'Eléonore et moi-même rêvons d'entendre sur ce podcast ! Vous pouvez contacter Éléonore sur LinkedIn et par mail via eleonore@gopigment.com, ou accéder aux services de Pigment sur www.gopigment.com.

As programmatic digital out of home (pDOOH) grows in popularity among digital marketers so does the quest for accurate measurement of incremental gains in the performance of other channels as well as footfall. In episode seven of the Life in prDOOH podcast, expert in this space, Hannah Scott, Vice President of Client Services, Scoota, shares examples of the performance uplift they've seen. Host Philippa Evans, Associate Director – Programmatic at JCDecaux, and Hannah also delve into how to leverage programmatic capabilities to really make your creative pop! Hosted on Acast. See acast.com/privacy for more information.

In a special live from MAD//Fest edition of Uncensored CMO, I'm joined by some of the country's top CMO's on a panel about riding the storm in retail. Very's Jessica Myers, Alex Rogerson from Morrisons, Adam Zavalis (formerly Aldi) and Pete Markey from Boots join me on the panel.But, ladies and gentlemen, there is more! This is a double header of Uncensored CMO, as I also caught up with some people live on the floor at MAD//Fest, including Heineken CMO Michael Gillane and revealing some new research from System1, JCDecaux and Specsavers.Enjoy this bonus, bumper edition of Uncensored CMO.Timestamps: 00:00 Intro 01:06 MAD//Fest Live 22:46 Break 23:06 Michael Gillane 30:33 System1, Specsavers & JCDecaux 39:55 Outro

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk. Key Moments JCDecaux acquires Clear Channel's operations in Spain and Italy, making it the largest global out-of-home operator (05:40) Spanky discusses when and why to buy out-of-home or outdoor media (09:55) Dannon's Light and Fit yogurt undergoes a major rebranding to redefine its image and strengthen consumer connection (19:20) Heinz's global ad campaign leverages customer stories to celebrate their brand loyalty (27:55) Advertising giants DDB New York and Adam & Eve NYC merge, creating Adam & Eve DDB (33:30) Bud Light donates $200,000 to the LGBTQ Chamber of Commerce in response to a boycott (41:20) Teaser for an upcoming episode featuring Gary Vaynerchuk (46:00) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Bonjour à tous, Ce premier épisode est à marquer d'une pierre blanche, il s'agit de la première FAQ que nous réalisons, normal diriez-vous puisque nous avons reçu nos premières questions relatives à la TV segmentée. Pour rappel : La télévision segmentée (ou “targeted TV”) est une technique de diffusion de contenu télévisé ciblée qui permet aux annonceurs de diffuser leurs messages publicitaires à un public spécifique, plutôt qu'à l'ensemble des téléspectateurs d'une chaîne ou d'un programme. Lien de la vidéo sur la TV segmentée : https://www.youtube.com/watch?v=vJmeI... Les questions de l'internaute : "Question: quel est la granularité de la segmentation ? - OK, 2min par heure, pas d'enfant, prime time ... limité aux box numériques ? - Geolocalisation +Météo par région, commune, foyer ... ? - Type de consommation (visionne bcp/peu) - A quand du retargeting via TV ? - QUID de la latence ? Un jour de l'interraction live ? avoir 3 scénarios d'emission suivant la réaction des gens ? (Jeux dont vous êtes le héro) - Mesure de CallToAction après pub ? Avec une sorte de QRCode ou equivalent par segment ? - QUID de cibler les TV de digital signage ? Bar/Brasseries ? collision avec DOOH de JCDecaux ? - QUID de Netflix/Disney sur Chromecast ? jusqu'ou va la tech avec autant de morceaux sur le chemin ?"

Today's podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets. Here are the highlights. A healthy out of home transactions market. The market is healthy with lots of buyers and sellers at the moment.  On a scale of 1 to 10 it's somewhere between an 8.5 and a 9. Jim Johnsen, Managing Director, Johnsen Fretty Where are billboard cashflow multiples Somewhere between 10-13 times is where we are seeing things go off... An active pool of buyers The pool of buyers is better than I've ever seen it.  For example JCDecaux stepped up for its first acquisition in the US...They were in a joint venture with Interstate and Interstate put their half on the market and they ran it through a process and I heard it was a very close competition...Clear Channel has been active as of late.  They've been on a long hiatus...it's good to see them back in the market.  OUTFRONT has been selectively buying and of course Lamar has always been the perennial acquirer...And beyond that you've got guys like New Tradition with their purchase of Regency and some follow-on transactions that they did with us recently.  We closed a deal with Vector recently.  Branded Cities is buying.  Trailhead, MH, Keystone, McWhorter, Big Outdoor, Link, Adams, Lindmark, Las Vegas Billboards, Orange Barrel, Azalea, Tier One, Creative and a whole host of others. Private equity is interested in out of home but has trouble scaling I can't count a week that we don't get 3-4 calls from private equity firms saying "hey, we've done a white paper on the out of home business...or we bought some Lamar stock and that worked out well so how do we get in in a deeper way."  So the interest is really, really, strong.  The dilemma for the private equity business is how do they get scale.  Getting scale in the out of home business is hard...there's only so many Adams out there...The size of companies drops off pretty quickly.  Most of the private equity firms want to write a $50 million check, a $100 million check and upwards...They need a pretty sizable company...We have seen several groups come down market.  Instead of requiring $10 million of EBIDTA they are doing $1-2 million of EBIDTA. Lamar I believe Ross Reilly is being groomed to be the next CEO of Lamar.  My interactions with him have all been super favorable.  He's a business friendly guy.  He likes to think outside the box.  Smart, affable, well liked... OUTFRONT I love them.  From a forward thinking sales and marketing organization I think they get it...they are not selling space...they are selling a product with lots of sex appeal...The MTA product looks phenomenal.  I'm in New York city riding subways often...one thing they do right is station domination.  Generally they're trying to sell the entire environment to one advertiser at a time and making a gigantic splash... Clear Channel Outdoor They are the Tiffany collection of assets...the asset is good.  They've had so many challenges for so long...their capital constraints have been deleterious...when they spun off certain markets in 2018 when you talk to Jim at Ashby Street or some of the Lamar guys who bought the assets they were in shock with how good the assets were and how much lift there was on the assets by applying some more capital and hard work. What about Clear Channel Europe? I'd sell it at whatever the clearing price was, but I'm sure the lenders have something to say about that...my sense is that out of home advertising in other parts of the world is different...it's more agency than asset...it's lower margin...if you're trying to run an out of home company in Europe like you're trying to run an out of home company in the US it's a bit of a mistake... Link Media They're being selective as to what they go after...Scott Lafoy has done a dynamite job...

Comment les dirigeants de grandes entreprises françaises organisent-ils la transmission de leur patrimoine ? Pour le savoir, les journalistes du « Monde » Raphaëlle Bacqué et Vanessa Schneider ont enquêté sur des histoires d'héritage. Dans cet épisode, elles nous racontent une succession enviée et en apparence réussie : celle des héritiers de l'entreprise JCDecaux.Un épisode de Cyrielle Bedu. Réalisation : Florentin Baume et Quentin Tenaud. Musique du générique : Amandine Robillard. Présentation et rédaction en chef : Jean-Guillaume Santi. ---Mise à jour 4/10 à 12h00 : rajout d'une question mentionnant les points de critiques qui peuvent exister sur l'entreprise

How has OOH advertising changed over the last decade? --- Well... one *major* way it's changed is the introduction of programmatic. --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home. --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift" --- During the conversation, Dal & Dom discussed: --- ✅ The Whitepaper campaign they ran in association with TPA Labs. --- ✅ History of OOH and how it's developed over the years. --- ✅ The elements of a great OOH campaign.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The World Out Of Home Organization has been around for decades, but under a French acronym that didn't mean a lot to much of the world. The non-profit changed its name from FEPE International to its new handle a few years ago, and has never looked back. It now has members from all over the globe - with outdoor advertising companies of all sizes and stripes signing on to benefit from lobbying, networking, policy discussions, standardization, research and education. The organization also does a heavily attended global conference each year, as well as at least a couple of regional versions in APAC and the Middle East. I had a great chat with out of home media veteran Tom Goddard, a London-based Irishman who gives his time and experience as the organization's President and Executive Chairman. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT Tom, thank you for joining me. Where are you today?  Tom Goddard: Yeah, nice to be here, David. I'm in sunny London. We're having a Mediterranean type of summer, which is a hit and miss here, but we're having a lovely summer at the moment and I'm right in Hyde Park, so I'm looking into the park and all the joggers. So it's a lovely spot, it's about 28 degrees, so pretty cool.  Hopefully you have air conditioning!  Tom Goddard: Yeah, but I hate using it. I've had to use it a bit lately, but yes, I do.  So you are the head of the World Out of Home Organization? Can you give me the background on yourself and what that organization is all about? Tom Goddard: Yeah, of course, David. For my sins, I'm President of the World Out of Home Organization, it's an honorary reposition and the World Out of Home Organization is a not-for-profit body and its purpose is the same now as it was when it was set up 63 years ago. It's really to drive sector growth.  When the organization was set up in 1959 by Jacques Dauphin who was one of the pioneers of French outdoor media alongside JCDecaux, it was originally called FEPE which is short in French for  Federation European Publicite Exterieur, and in later years, it expanded outside that footprint and became a truly global organization. So in 2018, we decided to rebrand as the World Out of Home Organization, which we launched the following year at our Dubai Congress, which happened just before the pandemic, and so we're now the World Out of Home Organization, but we are 63 years old.  Yeah, I have known a few people who would make reference to FEPE all the time, like Sheldon Silverman when I was in meetings with him, and I didn't know what he was going on about, but when the name was changed, I was like, “Oh, now I get it!” It's a more universal name. Tom Goddard: Yeah. It's very plain and it says what it does.  With regards to your background, are you a media owner guy or an agency guy or something else? Tom Goddard: Yeah, I'm a media owner guy. I come from the media owner side and I've had a long career on the media owner side, all the way from a small company started in Ireland to running the International division of CBS Outdoors, as it was then called. More recently I was the chairman of Ocean Outdoor in the UK, which is one of the leading digital out-of-home companies in the premium sector. Are you still active, or are you still working?  Tom Goddard: Yeah, I'm still pretty active. I just stepped down from Ocean, just about a year and a half ago, but but I have also got a business called, Out of Home Capital, which I've set up with with eight other very experienced out-of-home professionals, and it's a global advisory business that helps all sectors of the out-of-home ecosystem to achieve their strategic plans. So I'm busy with that alongside my active work in the World Out of Home Organization.  Out of Home Capital, is that also a funding entity or purely advisory? Tom Goddard: It's mainly advisory, but we do have access to capital sources, and we do advise, for example, out-of-home media owners who are perhaps getting ready for a sale or getting ready for an IPO, we do advise them on how to go about preparing for that and also we have sources that we can recommend in terms of of capital investment. Is that a going concern that keeps you busy or is it one of those things that's a little little bit of peaks and valleys, where a project comes up and you're all busy and then there's not much going on and you can relax and then something else comes up.? Tom Goddard: We set it up a couple of years ago and within two weeks we had our first project, which was a New York Bank making an investment, needing a due diligence report, and since then we've been steadily busy, including working for a large private equity operator who were examining the potential sale of Clear Channel's European assets, and we have three European city projects at the moment where we're advising European cities on their out-of-home strategy and on their smart city strategy.  So it's really getting traction now, David, and when we set it up, we wondered how it would go, but everybody seems to tell us that there was a gap in the market, there was a need for this global advisory business and that seems to be the case.  I did a lot of consulting for a bunch of years now. Now, I'm just focused on Sixteen:Nine, but I would get emails and phone calls from people asking about whether I could do advisory on digital out-of-home and I would just flat out tell them that there are other people out there who know a hell of a lot more about that particular side of the business than I do, and I would point them that way, because it's just not my thing.  And we'll talk about it later, but I'm eternally confused by the whole programmatic business. I understand it at a macro level, but boy, it's complicated.  Tom Goddard: Absolutely, but if you get any more referrals, just send them my way. But interestingly there are not a lot of advisory units out there who really have the depth of experience needed. For example, we're just in the process of advising a large Asian media player who wants to get a tall hold in Times Square in New York, so you can get things like that along with major retailers who are looking to maximize their digital assets in their supermall. So there aren't many companies that have the ability to assess the audience value and also know about the aesthetics and the environment.  So how global is the World Out of Home Organization at this point, are you covering every continent and how many members do you have? Tom Goddard: Yeah, it's really taken off in the last few years, particularly since we rebranded, David, it's amazing what that has done, but we now have over 150 members worldwide. That's mainly large out-of-home media owners like Lamar, OUTFRONT in the US, and then JCDecaux in Europe, Out of Home media in Australia, Phoenix Metropolitan in China, and we also have lots of national out-of-home trade bodies, like the OAAA in the US and FAW in Germany, Outsmart in the UK and the Outdoor Trade Association in Japan.  The other good thing about our organization is we also admit service providers in the out-of-home sector like Daktronics and BroadSign in the US are members and most of the ad tech providers like View and Hivestack and Vista are members, and of course all the major BD buying agencies as well, Kinetic Talent and Rapport. So we totally embraced the entire 37 billion out-of-home ecosystem.  So if you want to be a member or you're considering being a member, it's not really the case where you go, do I join World Out of Home, or do OAAA or whatever, you can be a member of all of them, and it's not a conflict, and you're not choosing sides?  Tom Goddard: No, in fact the World Out of Home Organization is an international global body whereas the trade associations like Outsmart in the UK and the OAAA in the US are mainly national associations, and what we do is we connect with them and help to amplify the work they're doing and also help them to develop standards and best practices. So it's an entirely complimentary thing that you would join.  And also you would join it to be a part of a sort of a sharing and learning platform and to get access to our extensive database and active networking forum, and of course you get favorable discount rates to all our events. Somebody said to me recently that our annual Congress is really now a must attend event.  Is that the big thing, the resources and the conferences and so on? Are those kinds of the main motivators for joining?  Tom Goddard: They used to be, David. We used to very heavily rely on our annual Congress which is highly attended by the senior people in out-of-home. But we are now doing our annual event, we had one recently in Toronto and next year's is in Lisbon in June, but we're doing two fairly major regional events. We've got one coming up actually in October in Southeast Asia for APAC and that's based in Kuala Lumpur, and we've got one coming up in February in Dubai covering the MENA region.  So the events are a big attraction, but there's a lot more to the organization now, including monthly global Zoom calls with members, webinars and lots of other stuff that's going on throughout the year.   Is it a case where you have media companies, particularly those who cover multiple companies competing in many respects, but this is a forum where they can collaborate and share ideas and the competition goes away for at least a little bit?  Tom Goddard: That's a very astute question, David, and that's the tightrope all trade associations walk and what we do is we try to focus as hard as possible on sector growth and all the things that contribute to sector growth. And what you get is fierce competition locally at national level, between out-of-home media operators, both at the media owner and the media agency level. But there are lots of areas where it makes sense to collaborate and cooperate at association level to drive the sector because there is hard evidence now that a 1% sector growth is five times more valuable to your bottom line than a 1% growth within the silo. So when you talk about the sector, are you talking at a macro level about out-of-home or digital out-of-home?  Tom Goddard: I'm talking about out-of-home at a macro level, and don't forget that, 63% of global revenues still come through the classic out-of-home channel or static, as I think you call it in the US, but that is obviously tipping year by year in favor of digital. Some markets are at 80% digital and other markets are a lot less than that. I never foresee a situation where the market will be all digital. But I think the majority will be digital, but there will still be great work to be done with classic billboards, doing directional work for the likes of McDonald's and other big retail operators.  Yeah, there's any number of instances where I've seen digital in play and thought that wasn't necessary, it was almost like they did it because it's digital, that makes it shinier and newer and more attractive and a poster, a printed stock would've been just fine.  Tom Goddard: Yeah. I guess because of the capital investment required, out-of-home media owners are pretty cany when it comes to the ones that need to be digitized. It's usually a very high value site. Sean Reilly at Lamar has a statistic that shows something like 4% of his inventory produced 27% of his revenues. Forgive me if I haven't got the numbers right, but we are moving into an era now where less is more. So I think you'll see a rationalization of out-of-home inventory around the world, but it will be higher value and more digital. Yeah, I'm curious if your organization has a role in mentoring a lot of the startups that come along? These are the companies that want to put screens on everything, I just wrote last week about a company in London that's putting them on delivery scooters, and I tend to roll my eyes on a lot of these new kinds of efforts, but I thought that one was actually pretty spot on given the way London works and everything else, but there are so many dreamers out there that think they can put a screen anywhere and it's the road to riches route for them.  Tom Goddard: Yeah, as we would say in Ireland, David, “God bless them!” We would say, “Fill your boots!” Tom Goddard: The simple fact is you put multiple screens where there is a huge audience, and on the back of delivery bikers is not exactly the place to get a return on that investment. But I think that there's always gonna be left field entrepreneurs coming into the industry.  Where you see the big changes is with the high value sites around the world, and of course, lots of advertisers are cleverly using trophies or marquee digital sites on their social media as well. Most people who buy space in Times Square or Piccadilly Circus in London get wonderfully extended coverage and amplification on social media. So I think, in terms of dynamic content, in terms of the fact that involving memory and encoding digital motion really scores very high in those areas.  So is that part of the reason why you're seeing like lights, particularly in Asia, you're seeing a lot of these, anamorphic collusion types of creative that they are hoping will also get picked in social media and so on, so it's extending the reach? Tom Goddard: Absolutely, David, this is a really very exciting new innovation and Ocean calls it deep screen, and there are various sorts of versions of it. What we're finding, which is very exciting in our sector is that there's two levels of creativity, the traditional great ideas that the great creatives come up with as well, and then there's the great creative technical applications, and what you've just described, that is a great example of the attention getting the ability of these deep screen ads and they just go viral on social media.  Yeah, I've found that there's only been a few campaigns that have somehow rather threaded the needle between really interesting visuals but actually an effective ad. There have been ones where I'm trying to figure out okay, who is even the brand for this, but once in a while you see the ones where they've managed to achieve both. Tom Goddard: Yeah, the people who invest in these types of locations also use them as part of their annual reports in their own collateral material, they use them in their websites. They get tremendous mileage out of them.  Most of the great creative directors of our times always say, if you can get it right  on a poster, on an outdoor ad, you get it right on all media, that's as true today as it ever was.  Because it's short and sweet and to the point, right? Tom Goddard: Yeah, you've gotta get the message across swiftly and you've gotta be entertaining.  Yeah, I try to emphasize in my past life with consulting clients, that this is not a storytelling medium, it's a glance medium. You've gotta get your message across really quickly and somehow resonate with them.  Tom Goddard: Yeah, you're dead right.  One of the challenges through the years, particularly in the early years of digital out-of-home was getting acceptance from media planners and buyers, that they would understand the medium, that the level of measurement was good enough to mirror what was happening online and elsewhere, and it wasn't just guesswork about audiences. Is that a hurdle that's now being cleared?  Tom Goddard: Yeah, very much, and of course the research is very robust now, in terms of the work that digital out-of-home does.  At a broader level, David, we are now in a global media market that's all about screens, and of all the legacy media, out-of-home has converged best with the digital era, and is regarded really as text friends, so I think we now are an integral part of the digital screen world and there's a terrific amount of research to back that up. We recently spent a year updating and distributing the audience measurement guidelines, because it didn't include digital in the previous version, and it now fully includes the digital part of our medium, so we're well covered there.  Is it possible to have global standards or is there just too many differences region to region or even country by country? Tom Goddard: No, it absolutely is possible to have global standards, and that document, which is a 100+ page document put together by Neil Eddleston and Gideon Adey, two of the accepted global gurus on audience measurement, that has received tremendous endorsement from organizations who are all consulted in the process.  You can have a model that fits most markets that is adjustable for the physical state of the local market and the level of maturity in that market. But yes, the important thing is to try and have an accepted level of research across all the markets so that the CMOs are talking the same language when they're buying out-of-home. I know you're not a hardcore technology guy, but I have to ask about LED just from the lens of LED has opened up the opportunity to get beyond standardized billboard shapes and standardized kinds of locations, so you're now seeing the sides of entire buildings, including the Burj in Dubai being lined with LE  lighting that at a great distance can look like an ad. Are we heading to a time where it's going to be like a few of the movies out there, like Children of Men or Blade Runner, where there are billboards on the sides of buildings and blimps and everything else?  Tom Goddard: I think we're there now, David, certainly in China. If you go to Shanghai, it will blow your mind, and what's great is that there was a time when out-of-home media owners didn't have the greatest relationship with municipalities in cities, but cities now and out-of-home media owners are working collaboratively to integrate great digital treatments in the fabric of the cities and to connect with the smart city technology. I think most mayors in the world now would regard large format, digital media and small format, on street furniture units to make a statement that this is a progressive city, this is a city that's moving fast in the digital age, so I think we're there. I think you can do nonstandard formats, particularly on super premium, as we see, and even now, we see some incredible treatments, with groups of drones being brought in for special occasions, so digital out-of-home is really, as I said, of all the legacy media, it has embraced technology best, and I think is really well equipped. Because when we started this organization, when our forebears started this organization, it was for the same reason which was to drive sector growth. But then, the big tech guys came in with television and later color television and now out-of-home is competing against the tech giants that are preeminent in digital marketing and in digital media.  So we have to move along with that, and that's what we're doing, and this is why digital out-of-home is the second fastest growth medium in all of media .  Is it part of your organization's charge to demystify or simplify some of the enabling technology, because I'm somebody who's been involved in the industry at various levels for more than 20 years and I struggle mightily to understand everything going on with programmatic, and if I'm having trouble, I suspect a lot of other people are.  Tom Goddard: Yeah, you're dead right. I've been banging on about this at various conferences. I think what we have is that programmatic is really simply computer-to-computer trading between SSPs (supply side platforms) and DSPs (demand side platforms) and it's gotten a bit complicated in out-of-home because we've added multiple layers on top of that, such as data stacks, real-time bidding capability, dynamic content, etc, and all these additions are meant to enhance the process and make it even more targeted and precise, but you're right, they also increase the complexity as well.  We often have programmatic panels at our conferences and I appeal to the panelists to speak English and stop talking in all their tech language and we are getting better, but I would have to admit, David, I think it's unnecessarily complicated, or we make it unnecessary complicated, and certainly that's something we need to work on. Yeah, I wonder if some of it simply has to do with all the different vendors, almost inventing terms so that they can differentiate themselves from a bunch of other companies that are doing roughly the same thing?  Tom Goddard: Yes,. I think this gets back to my overriding point: our real competitors are not the other outdoor companies, our real competitor is at sector-level. So the more standards we have, the less complicated it is for media planners and CMOs to look at the medium and buy the medium, the faster the sector will grow.  You and I are absolutely aligned on that, and it's something that we work on constantly.  In terms of the overall organization, if you had to identify what your main sort of challenge or thing that you wanna accomplish in the next couple of years, what would that be? Tom Goddard: Yeah, fortunately, David, in out-of-home, there are way more opportunities than challenges at the moment, but the ones that are in my mind that need more attention are audience measurement and sustainability. We still have huge deserts, huge markets, and regions around the world that either lack or have suboptimal audience measurement systems, such as China, India, Southeast Asia, Latin America, and again, getting back to my point that if we can all get up to speed in terms of industry standard and languages, you know, I was down at the WFA, the world Federation of Advertisers Congress in Athens a couple of months ago, and listening to the brilliant CMOs talking on the platform there, and they look at things globally and they move around a lot, so it's very important for us to get all those markets that don't have audience measured, and we're introducing ourselves an initiative following our 100+ page guideline book called “Measure the World” to encourage those markets, to put the investment in through their national associations. And then of course, the second thing is sustainability, which is a big challenge for every company and every citizen.  Yes, and I guess the other one that is steadily coming up is security and network security and locking down your billboards and your digital posters.  Tom Goddard: How do you mean?  In terms of not getting hacked! Tom Goddard: To be honest with you, David, it's a very rare occurrence, but it does get a lot of publicity when it happens and it's usually from a novelty point of view. I saw something a couple of days ago that was rather amusing, but it's very rare and our security levels are very high and that's why it's very rare. So I don't see that as an issue.  Yeah, I think the mainstream media companies certainly understand it. It's the smaller kind of entrepreneurial operators who are trying to cut corners and then they discover, “oh, we shouldn't have cut that corner.”  Tom Goddard: That's right.  So if I'm an organization that is listening to this and thinking, I wanna know more, I perhaps want to join the World Out of Home Organization. How do they find you?  Tom Goddard: As I said, the World Out of Home Organization is a not-for-profit organization. Our board of directors, which is like a who's who from the out-of-home media owners association, all give their time voluntarily to the organization. Its only function is to improve and promote out-of-home globally, and to drive sector growth.  The membership fees are pretty nominal and the value that you get from the association makes it a no brainer. So you just log on to our website and there's a place there where you fill out the application form and join, and we are enjoying a very steady growth of new members at the moment. But it's not just about getting membership fees to cover the basic cost of running the organization, it's about learning and sharing, and everybody, as I said in Toronto, at the Congress, whether you are big or small and you have a story to tell, we do a weekly newsletter and everybody has a chance to tell their story in that. So from my point of view, but of course I would say this anyway, David, it's a no brainer to join the World Out of Home Organization. You are doing only good.  It's worldooh.org, correct?  Tom Goddard: Correct!  All right, that was terrific. Thank you for spending some time with me. Tom Goddard: It was a great pleasure and I hope this nice weather continues, and let's chat again sometime to see how much progress we've made. Absolutely.