Podcasts about JCDecaux

Dans cet épisode de Head of Design, Paul Menant reçoit Damien Melich, Greenhouse Leader & Transformation Designer chez Deloitte. Damien retrace sa trajectoire : du design industriel et du digital (agences, web, mobile) à JCDecaux où il dirige des équipes pluridisciplinaires et lance des programmes d'innovation, jusqu'à la Deloitte Greenhouse, espace dédié aux ateliers d'intelligence collective.Il partage sa méthode : cadrage exigeant, art de la question, design de parcours d'atelier (compréhension → idéation → priorisation), construction d'un narratif mobilisateur, et une approche pragmatique — “danser avec le système” pour faire évoluer les organisations sans les braquer.

Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux's investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrew Tindall and System1 have assembled some of the most massive and comprehensive databases of advertising effectiveness, running the gamut from creative to medium. Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells. Learn more about your ad choices. Visit megaphone.fm/adchoices

Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media. Once a backwater of the industry, it's now the only locally operated sector showing robust growth. Partly a result of digital screens, partly a response to the hyper-saturation of ads in digital contexts, out-of-home has become what Eastwood calls “the last true broadcast medium”. This episode is in partnership with JCDecaux. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry. Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context. Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants. 00:43 Meet the Legend: Steve Cox01:20 Steve Cox's Journey in Media03:58 Transition to Out-of-Home Advertising05:36 Challenges and Strategies for Smaller Media Owners09:06 The Five-Step Sales Process19:06 Common Mistakes in Media Sales22:55 Understanding Audience Behaviour23:41 Marketing to Brands and Agencies24:40 The Importance of Agency Relationships25:39 Targeting Small and Local Brands26:49 Effective Communication with Agencies31:30 The Value of Agility and Passion33:35 Quickfire Questions with Steve42:20 Final Thoughts If you want to do business with the UK's leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Vous ne savez pas dans quoi investir en Bourse ? Des gérants vous donnent des idées de valeurs, secteurs, matières premières... Aujourd'hui, ce sont Matthieu Ceronne, trader et fondateur de Galileo Trading, et Pierre Laurent, analyste financier pour Euroland.

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.

With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux. Hosted on Acast. See acast.com/privacy for more information.

This month, JCDecaux reported strong fiscal year 2024 earnings: the global business saw 9.7% organic growth, while JCDecaux grew 18.4% in the UK — a growth figure more typically associated with tech giants.Meanwhile, the broader OOH industry is in rude health, with total ad revenue hitting record highs (£1.4bn) in 2024.JCDecaux UK co-CEOs Chris Collins and Dallas Wiles joined host Jack Benjamin to discuss what is driving such strong growth in OOH investment and why JCDecaux is making 2025 its largest-ever year for screen deployment across the UK.The pair also talked about making OOH "as simple as possible" for advertisers to buy, innovations in measurement efforts and whether the retail media opportunity for OOH is overhyped.Highlights:5:06: Collins and Wiles' co-leadership strategy and changes at JCDecaux before, during and after the pandemic13:00: Reflecting on JCDecaux's strong UK growth and its year of investment18:59: How can OOH grow its share of the adspend pie?29:07: Why measurement is the "backbone" of JCDecaux's commercial strategy35:47: Are brands making the most of digital OOH with their creative?41:47: The opportunity for OOH in retail mediaRelated articles:JCDecaux to double London digital roadside footprintOOH hits record year in revenueWhy not advertise in a real town square?---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Rob Handley, Addressable Strategy, Associate Account Director at Kinesso. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.

Integrantes del colectivo de personas desaparecidas, “Guerreros Buscadores de Jalisco”, denunciaron el hallazgo de tres hornos crematorios en un rancho de Teuchitlán, Jalisco.Elon Musk dijo que X fue víctima de un "ciberataque masivo", después de que miles de usuarios en todo el mundo reportaron fallas en la red social.Además… Está desaparecido Edgar Veytia, exfiscal de Nayarit; Trump lanzó la aplicación “CBP Home” para que inmigrantes irregulares se “autodeporten”; Zelensky voló a Yeda, en Arabia Saudita; Un petrolero chocó contra un barco carguero en el Mar del Norte y se prendió en llamas; El canciller de Suriname, Albert Randim, fue electo secretario general de la OEA; Y los mercados estadounidenses cayeron este lunes, sobre todo en las acciones tecnológicas.Y para #ElVasoMedioLleno… Encontraron a un perrito en la CDMX gracias a la alianza de JCDecaux con el Refugio San Gregorio.Para enterarte de más noticias como estas, síguenos en redes sociales. Estamos en todas las plataformas como @telokwento Hosted on Acast. See acast.com/privacy for more information.

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.

A Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.

A world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how Out-of-Home works,” he says, particularly the critical need to land the brand within two seconds. At face value, not a wholly positive headline for the medium. But System1 has come up with a formula that, its data strongly suggests, massively improves effectiveness. It’s not rocket science. For example, just placing your logo at the top of an Out-of-Home ad increases brand recognition four times versus a logo parked at the bottom. Likewise be consistent – entertaining and never boring – and keep messaging simple and positive to get much higher brand lift, and ultimately, sales. On that front, Tindall says there is a false divide between brand and performance campaigns: The long, i.e. brand, always drives the short, i.e. performance. The research with JCDecaux, “allows us to add a lot more nuance to what is a very non-nuanced industry” and underlines why brand and demand “need to be brought back a little bit closer together”. Brands nailing Out-of-Home effectiveness locally include Compare the Market with its Meerkats, Uber Eats with the Wiggles and Simon Cowell, Specsavers and Ocean Spray, per Tindall. Sephora’s latest campaign, he says, is one of the highest scoring Out-of-Home ads System1 has ever tested. The bottom line? “The single standout thing for me in this research is it confirms that creative is the make and break of how effective a campaign can be.” Tindall, plus JCDecaux’s Cris Smart and Scott Jenkins, unpack the research’s key findings – and the seven simple steps to massively boost Out-of-Home effectiveness.See omnystudio.com/listener for privacy information.

Jeannette is joined by Alexandra Haider, Senior Content Editor at Pion and Trends and Insights Specialist, who delves into the complexities of engaging with Generation Z. Drawing from her expertise, Alexandra discusses the defining characteristics of Gen Z, their unique values shaped by recent global events like the pandemic, and the influence of technology and social media on their behaviours, exploring how brands can effectively connect with this generation by embracing authenticity, flexibility, and purpose-driven initiatives. KEY TAKEAWAYS Generation Z, born between 1998 and 2004, is a diverse cohort with varying experiences and characteristics. They are the first digitally native generation, having grown up with technology and social media, which significantly influences their behaviors and values. The COVID-19 pandemic has profoundly affected Gen Z, leading to a shift in their expectations regarding work flexibility and remote working. Many Gen Z individuals prefer not to return to traditional office environments, valuing the ability to work from anywhere. Gen Z is increasingly focused on sustainability and ethical practices. While a significant majority express a desire to support brands with strong sustainability credentials, economic factors often lead them to choose more affordable options, highlighting a paradox in their consumer behaviour. Social media serves as both a tool for connection and a source of pressure for young people. The rise of platforms like TikTok has changed how Gen Z consumes content, favouring short, engaging formats. However, it also contributes to issues like body image concerns and mental health challenges. BEST MOMENTS "Gen Z are defined by they are born between the ages of 1998 and 2004... it's a very wide spanning generation." "The pandemic really changed everything for Gen Z... they missed out on things like their graduations, birthday parties, spending time with their loved ones." "Young people aren't lazy. They just have a different way of doing things." "If you can work with a creator that has that community, that really trusts their recommendations, you've got a golden ticket." "Culture really starts by believing in your people... they are a lot less receptive to toxic work environments." This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANT. Visit our new website https://brave-bold-brilliant.com/ - there you'll find a library of FREE resources and downloadable guides and e-books to help you along your journey. If you’d like to jump on a free mentoring session just DM Jeannette at info@brave-bold-brilliant.com. VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE GUEST Edinburgh University graduate Alexandra is an experienced and insightful creative. Beginning her career at a tech-start up four years ago, Alexandra found her niche writing quality copy to drive the go-to-market strategy. Recognising the transformative nature of words, she became fixated with an issue many brands are facing today: good copywriting is a dying breed. Working along the content lifecycle to forecast trends, insights and develop strategy, Alexandra brings lived experience to writing about the behaviour of her generation and helps brands understand the cultural nuances that define it.As the author of Pion’s influential Youth Trends Report for the past two years, she has forecasted the major trends shaping youth culture, working closely with industry experts, researchers, and creatives to bring these insights to life.Her work has been featured in the likes of Vogue Business, Hypebae, The Independent, CNBC, and TechRound. She has been a guest speaker at events for UNICEF, JCDecaux, IPM and TTG Media and has delivered keynote talks for Pion in both London and New York. https://www.linkedin.com/in/alexandra-haider/ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. CONTACT THE HOST Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant Podcast Description Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot

Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.

Les Nations unies en parlent comme une épidémie mondiale. Sauf qu'en France, il ne s'agit pas d'une maladie mais de comportements. L'ONU lance sa nouvelle campagne de sécurité routière. Cette année, l'entreprise d'affichage JC Decaux codirige l'opération. Parmi les visages reconnus : le tennisman Novak Djokovic, le cycliste Tadej Pogacar ou le footballeur Ousmane Dembélé. Avec pour slogan « Sur le terrain, j'accélère. Sur la route, je ralentis ! », cette campagne est lancée dans 80 pays. En France, c'est dans un collège de Courbevoie, en banlieue parisienne, que cette campagne mondiale a été lancée. Car, quel que soit le pays ou le continent, ce sont invariablement les plus jeunes qui meurent le plus sur la route. Les garçons plus exposésDans ces écoles, lorsque Christophe Ramon, directeur d'études à l'Association française de Prévention routière, ajoute que parmi les jeunes, il y a plus de morts chez les garçons que chez les filles, l'ambiance se glace un peu. « C'est une moyenne, pas une généralité, précise-t-il. Mais la prise de risque masculine se retrouve sur tous les continents. Les garçons sont plus fréquemment victimes des accidents de la route. Ils circulent plus à moto (donc sans les carrosseries protectrices de voitures) que les filles. De plus, les garçons roulent plus souvent la nuit et souvent plus vite que les filles. Les routes sont parfois mal éclairées ou pas assez rénovées. Cette campagne les encourage à porter un casque. »Des progrès à faire sur la ceinture de sécuritéLa ceinture en voiture est considérée par les Nations unies (ONU) comme l'une des outils les plus efficaces en termes de prévention. On estime qu'elle réduit de 50% les risques de morts en cas de chocs routiers. Or, elle n'est pas obligatoire dans tous les pays, au regret des acteurs de la sécurité routière. C'est le cas au Mexique, notamment. D'autres pays obligent uniquement la ceinture pour le conducteur, en faisant l'impasse sur les autres passagers. C'est le cas au Pakistan, au Nigeria et dans les États de New-York et de Floride aux États-Unis.Au total, 16 stars mondialement connues du show business, comme l'acteur Jean Reno, ou du monde sportif comme le footballeur français Ousmane Dembélé, le cycliste slovène Tadej Pogacar ou le tennisman serbe Novak Djokovic se mobilisent. JC Decaux, l'entreprise française d'affichage urbain, co-dirige cette campagne avec l'ONU, dont l'envoyé spécial du Secrétaire général pour la sécurité routière est l'ancien pilote de Formule 1, Jean Todt. Les visages de toutes ces personnalités et leurs messages seront présents dans 1000 villes du monde.À lire aussiSécurité routière : les deux-roues vulnérables Des affiches dans 80 pays d'ici à 2025L'enjeu à venir : faire baisser les morts en Afrique ou Asie, là où la majorité de la population a moins de 30 ans. C'est le cas dans de nombreux pays africains comme la Guinée ou le Zimbabwe, ainsi qu'en Asie, en Thaïlande, en Chine, des pays à la démographie élevée et au trafic routier important. Les accidents routiers coûtent cher aux contribuables de ces pays respectifs. Ils pèsent sur les dépenses de santé et ôtent la force vive de l'économie, fauchant des adultes en âge de travailler.La volonté politique, ça fonctionneDepuis 2010, les Nations unies estiment que de grands progrès ont été faits. En Asie, c'est le cas dans des pays très peuplés comme l'Inde. Les gouvernements africains engagés dans des stratégies de prévention ont aussi eu des succès en faisant baisser le nombre de morts.Chaque année, le baromètre classe les pays du nord de l'Europe sur le podium des pays où les accidents de la route sont les plus faibles. Là encore, les moyens sont connus : réduction de la vitesse, construction de routes protégées, maintenance des voitures en bon état, passages réservés aux piétons (notamment aux abords des écoles), rapidité et information des services de secours.À lire aussiLa sécurité routière passe aussi par une bonne visionNe pas boire d'alcool, porter un casque et isoler les piétionsL'alcool au volant et la vitesse restent les deux fléaux de la route. Les gouvernements doivent s'attaquer à certaines priorités : la qualité des véhicules (voitures et deux-roues) et la protection des piétons en leur aménageant des couloirs le long des routes. Pour rappel, 1,19 million de personnes meurent chaque année d'accidents routiers, et ils sont 500 millions à être victimes de blessures graves. Ce qui entraîne des amputations, des infirmités, des comas et des traumatismes dont les accidentés garderont des séquelles à vie.Pour gagner en efficacité, les organisateurs demandent directement aux plus concernés, les jeunes, d'apporter leurs idées aux prochains slogans de campagne. L'enthousiasme d'Albert Asseraf, directeur de cette campagne pour le groupe JCDecaux, est perceptible : « Cette année, nous avons constaté l'impact des JO 2024 ! Les sportifs mondialement connus ont participé à transmettre leurs valeurs. La jeunesse s'y reconnaît. Vous roulez à moto ou en voiture, vous voyez nos affiches avec le visage d'un grand sportif. Vous allez lire la légende et leurs conseils. Nous allons poursuivre les prochaines avec des slogans inventés par les jeunes eux-mêmes. »Un conseil qui peut servir à tous les parents du monde : ce ne sont pas les images de sang et d'accidents graves qui encouragent le plus les jeunes à la prudence. Certains auront tendance à fuir ce genre de messages. Dans ces cas, l'humour peut être efficace. L'expérience l'a prouvé : dans tous les pays, l'humour incite à prendre la route au sérieux.À écouter aussi, dans Appels sur l'actualité[Vos réactions] Sécurité routière : l'Afrique détient le record du nombre de morts

Wie Hunderte andere deutsche Städte lässt die Stadt Hamburg sich dafür bezahlen, dass Firmen aus der Privatwirtschaft die Außenwerbung auf öffentlichem Grund betreiben. Was zu Zeiten der Werbeplakate aus Papier wie eine vernünftige Lösung gewirkt haben mag, wirft mit zunehmender Digitalisierung der Werbeträger weitreichende Fragen über die Verwendung persönlicher und gruppenbezogener Daten auf. Was haben Bushaltestellen mit Datenschutz zu tun, und wie hängt die Hamburger Hochbahn mit T-Online zusammen? Überraschende Zusammenhänge erklärt diese Dokumentation über Außenwerbung, Stadtmöbel, die Initiative Hamburg werbefrei und die beiden Konzerne Ströer und JCDecaux. Auch wenn der Bericht sich auf Hamburg konzentriert, ist viel davon auf andere deutsche Städte übertragbar. Keine GEMA-Inhalte, Soundeffekte sowie Musik stehen unter CC0, Musikstücke von SoundBlasted/Edlinfan (CC0).

Kaip meno konkursai „JCDecaux premija“ ir Jaunojo tapytojo prizas prisideda prie tolimesnės menininko karjeros ir kokia tokių prizinių parodų ateitis?LRT KLASIKA pradeda pokalbius su Nacionalinių kultūros ir meno premijų laureatais. Pirmieji mūsų pašnekovai – Birutė Letukaitė ir Darius Žiūra.Dorotė Girėja ir Rytis Girskas Kalėdų kviečia laukti improvizuotame koncerte, kuriame lietuviškos kalėdinės giesmės skambės su netikėtu akompanimentu.Rubrikos „Be kaukių“ viešnia – menininkė Agnė Kišonaitė.Ved. Marius Eidukonis

Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpoints. In this podcast, Dan Larden, Head of Media at ISBA joins Jon Mundy, Associate Director – Programmatic Demand at JCDecaux to unpick how brands and agencies can best navigate the constantly evolving world of retail media and integrate pDOOH for maximum results. Hosted on Acast. See acast.com/privacy for more information.

Pablo García, director general de Divacons Alphavalue, analiza los escenarios de las europeas Crédit Agricole, WPP, Publicis, JCDecaux, Amundi, Allianz y las alemanas BASF y Rheinmettal.

Neste episódio, Carla Quevedo não consegue passar ao lado de um dos assuntos da semana, que gerou muitas reações - o desfile da Miss Portugal, na competição 'Miss Universo', vestida com um traje a fazer parecer a Nossa Senhora de Fátima: "Isto nem sequer é um traje tradicional, e devia ter sido desclassificada. Antes tivesse aparecido com umas sete saias". José de Pina volta a temas do passado para criticar a posição do PCP com a JCDecaux: "Eles tinham votado a favor, com o Medina, mas agora já é tudo mau e serve para reclamar". Luís Pedro Nunes mostra-se chateado com quem, em idade adulta, faz cócegas aos outros, com Luana do Bem a lamentar "querer ser boa pessoa" mas não conseguir. Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 22 de novembro, na SIC Radical, e terminou com o tema 'Union Of The Snake' dos Duran Duran.See omnystudio.com/listener for privacy information.

Avec l'Eco Design Index, créé par JCDecaux, l'empreinte carbone des mobiliers urbains peut être évaluée afin de trouver des solutions écoresponsables. Le reconditionnement de ces mobiliers peut réduire de 70% leur impact carbone. -----------------------------------------------------------------------SMART IMPACT - Le magazine de l'économie durable et responsableSMART IMPACT, votre émission dédiée à la RSE et à la transition écologique des entreprises. Découvrez des actions inspirantes, des solutions innovantes et rencontrez les leaders du changement.

JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Download the report here. Hosted on Acast. See acast.com/privacy for more information.

Vous ne savez pas dans quoi investir en Bourse ? Des gérants vous donnent des idées de valeurs, secteurs, matières premières... Aujourd'hui, ce sont Matthieu Ceronne, trader et fondateur de Galileo Trading, et Benjamin Rivière, gérant de portefeuilles chez Tiepolo.

A masterclass in demonstrating the creative effectiveness of a medium or message. A Titanium Winner at Cannes and sure to be multiple Effie winner this year. We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid. Thanks to both Jira and Tracksuit for sponsoring this episode.

New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux's SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half (47%) of all DOOH campaigns bought by participants in the research were always or usually exclusively programmatic. Furthermore, investment in pDOOH is set for substantial growth, with research participants predicting a 29% average increase in spending over the next 18 months. In this episode of Life in Programmatic DOOH, Philippa Evans, Associate Director, Programmatic, JCDecaux UK is joined by Gavin Wilson, Chief Global Customer and Revenue Officer, VIOOH to discuss the findings in more detail. Hosted on Acast. See acast.com/privacy for more information.

Novo episódio do Irritações, com José de Pina a 'batalhar' no assunto em torno dos painéis da JCDecaux, que continuam a espalhar-se por Lisboa: "Estou é irritado com a imprensa que só vai atrás das coisas quando já há imensas reações". Carla Quevedo diz não sentir "qualquer empatia" pelas pessoas que se deixar burlar com os "falsos Brad Pitt", com Luís Pedro Nunes a dissecar a nova situação em torno da 'aura'. Já Luana do Bem mostra-se muito frustrada com os 'buracos nas estradas': "Isto é realmente um perigo, e tenho a certeza que acontece em todo o lado". Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 27 de setembro, na SIC Radical, e terminou com o tema 'The Arrangements', de Will Carlisle.See omnystudio.com/listener for privacy information.

No novo episódio do Irritações, Luís Pedro Nunes descreve, ao pormenor, a sua mais recente experiência ao descobrir a nova Zara do Rossio, em Lisboa, e em como tudo foi, expectavelmente, "difícil": "Estavam milhares de pessoas, todos os estados de espírito descontrolados, e uma quantidade enorme de stress e ansiedade dentro do prédio". Carla Quevedo reclama de quem ainda ouve vídeos "aos altos berros" em público, para assumir: "Eu ainda sou do tempo em que ver um vídeo no telemóvel, em público, era embaraçoso. Agora já não há nada disso". José de Pina atualiza os assuntos em torno dos cartazes políticos e da JCDecaux, com Luana do Bem irritada com os diferentes tipos de comportamentos ao telemóvel. Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 20 de setembro, na SIC Radical, e terminou com o tema 'Waterfall' dos The Stone Roses.See omnystudio.com/listener for privacy information.

Pour rester informé des aventures de Chef[fe], abonnez-vous à la Newsletter : https://cheffepodcast.substack.com/ Pour découvrir et vous former à l'entreprise régénérative grâce à Butterfly SCHOOL : https://butterfly-regen.com/ --- Place à l'épisode du jour : L'impact positif c'est bien, à grande échelle c'est mieux alors comment fait-on ? Est ce applicable à nos grandes entreprises ? La réponse est OUI ! et mon invitée du jour nous explique comment JCDecaux s'y prend. Dans cet épisode, Lénaïc Pineau, nous apporte des clés de compréhension et d'action concrète sur : - qu'est ce que le développement durable ? - quel est son rôle en tant que directrice du développement durable ? - comment faire bouger les lignes d' industries comme : le mobilier urbain et la communication ? - comment faire bouger les lignes dans un groupe de 11000 personnes comme JCDecaux ? Une conversation riche, concrète et inspirante à la fois. Le debrief de cet épisode sera diffusé dans un second épisode. Stay tuned ! --- Cet épisode est une création de Sophie Plumer et du studio de podcast CHEF[FE] Mix et montage : Morgane Bouchiba Identité visuelle : Caroline Romero Cortell

Ana Célia Biondi, diretora-geral da JCDecaux no Brasil, fala sobre a história e os desafios da mídia OOH (out-of-home, ou mídia exterior) e da comunicação no País. A executiva também relembra o surgimento da Lei Cidade Limpa em São Paulo e como a regulação impactou os negócios do segmento. “A Lei Cidade Limpa é fruto do caos, por isso, a gente tem que prestar muita atenção e continuar olhando para o nosso mercado e para o nosso meio. Ninguém ganha com o caos”, defende. A conversa aborda ainda a trajetória profissional de Ana Célia, que começou com uma graduação em economia, com o objetivo de trabalhar no mercado financeiro, e passou pelo empreendedorismo. A executiva fala também sobre questões como maternidade e o papel da mulher na família e na sociedade. Siga o Falas W2W para não perder os próximos programas e acompanhe o Women to Watch em outros canais: Site: https://womentowatch.com.br Instagram: @womentowatchbrasil LinkedIn: https://www.linkedin.com/showcase/womentowatchbrasilSee omnystudio.com/listener for privacy information.

No programa desta semana, Luana do Bem não consegue esconder a 'frustração' com as dificuldades que enfrenta na criação e memorização de várias passwords, para diferentes websites: "Não era preciso tanto, já tudo tem os nossos dados. É excesso de segurança". José de Pina retoma o tema dos painéis da marca JCDecaux, para recordar: "Já se sabia que ia dar nisto. Porque estamos na 'Tugalândia', tudo à bruta. Somos daqueles que enchem o prato sem saber que se pode repetir". Luís Pedro Nunes reclama de quem é desleixado nos ginásios, com Carla Quevedo a queixar-se de pessoas que deixam "as portas dos elevadores abertas". Com moderação de Pedro Boucherie Mendes, o Irritações foi emitido a 13 de setembro, na SIC Radical, e terminou com o tema 'Miss Teen Wordpower', de The New Pornographers.See omnystudio.com/listener for privacy information.

Probablement le plus anticonformiste des coureurs. Depuis plus de 10 ans, Alexandre Boucheix est chef de projet chez JCDecaux le jour et superstar de l'ultra-trail la nuit. Son nom de scène : Casquette Verte. Aujourd'hui connu comme le loup blanc dans le monde du trail, il rassemble plus de 140 000 personnes sur son compte Instagram sous ce nom, documentant ses courses et ses aventures avec sa fameuse casquette verte. Son approche de la course est complètement délirante. Il refuse toute méthode ou programme et se concentre sur le volume : “Jamais de fractionné. Je ne m'entraîne pas, je cours.” Auparavant la course le rendait indifférent, il préférait répéter 3000 fois une figure de skateboard plutôt que de sortir courir. L'aventure commence par un acte manqué, après une soirée arrosée. Alexandre candidate pour son premier ultra-trail, La Diagonale des Fous : 175 km avec plus de 10 000 mètres de dénivelé sur l'île de la Réunion. Il parvient alors à entrer dans le top 100. Depuis, il multiplie les projets, tous plus insensés les uns que les autres. Finir dans le top 10 de la Diagonale des Fous. Faire 100 km autour du Parc des Princes en tournant en rond. Courir 490 km dans le désert d'Atacama. Inventer l'Ultra-trail de Montmartre. Et bien d'autres projets pirates. Alexandre nous livre ses meilleurs conseils et sa non-méthode : La stratégie pour améliorer sa récupération Rendre la course facile et agréable La fonctionnalité cachée de Strava Ses plus grandes erreurs de nutrition Le rapport entre les sponsors et les influenceurs dans le monde du sport Les coulisses de ses ultra-trails et de ses entraînements (qui n'en sont pas !) Un épisode inspirant, motivant, avec un personnage aussi résilient que punk qui propose une approche alternative à la course longue et au trail. Préparez vos baskets, il vous sera impossible de rester cloué à votre chaise après cette écoute. Vous faites une sortie : partagez-la sur les réseaux en nous mentionnant, et retrouvez-nous sur Strava et sur le Club GDIY ! Dernière ligne pour Alexandre, l'UTMB commence cette semaine, le 30 août 2024. Suivez-le sur les réseaux pour découvrir son classement : Instagram, Strava, Linkedin. TIMELINE: 00:00:00 : Briller sans être le meilleur 00:15:25 : Comment Alexandre a commencé à courir ? 00:26:24 : Le refus des programmes pour la beauté du geste 00:41:19 : Lui c'est une petite biche et moi j'ai un fusil 00:48:15 : Le plus bel acte manqué d'ivresse : les dossards 00:58:03 : Gérer sa récupération, les blessures et les lendemains de course : suis-je un bourrin ? 01:03:03 : Désert, Diagonale des fous, Montmartre 01:16:28 : Comment se motiver et courir par plaisir 01:25:46 : La fonctionnalité la plus sous-cotée de Strava 01:30:16 : La plus grosse erreur en nutrition lors des trails 01:39:36 : Jusqu'où peut-on pousser le corps ? 01:53:06 : Combien gagne Casquette Verte auprès des sponsors ? 02:11:29 : Les moments de grâce 02:25:11 : Urine, imperméabilité et bâtons 02:38:18 : Quelle responsabilité sur les réseaux sociaux ? 02:48:16 : Les projets caritatifs de Casquette Verte 02:54:46 : La fuite à Varennes Les anciens épisodes de GDIY mentionnés : #300 - Mathieu Blanchard - Ultratrail et Aventure - Commencer le running à 26 ans et devenir une légende de l'ultratrail #401 - Emmanuel Macron - Président de la République - Les décisions les plus lourdes se prennent seul #178 - Kilian Jornet - Alpinisme & Ultra-trail - Ne pense pas au résultat, l'objectif c'est de progresser #203 - Catherine Poletti - UTMB - Changer l'histoire du sport et du Mont-Blanc #396 - Gérard Saillant - Institut du Cerveau — Le chirurgien de Ronaldo, Schumacher, du PSG et de la FIA #338 - Gad Elmaleh - On est tous le blond de quelqu'un #320 - Michael Horvath - Strava - Vous êtes ce que vous faites chaque jour #52 Stéphanie Gicquel - Visualiser pour ne jamais abandonner #181 - Olivier Goy - La vie, la maladie, le dépassement : memento mori Nous avons parlé de : Casquette Verte Youtube OVNI JCDecaux La Diagonale des Fous (Grand Raid de la Réunion) UTMB : Ultra-Trail du Mont-Blanc Ronald Bouteille Nicolas Spiess (Running addict) Campus coach EcoTrail 80km Paris Trail dans le désert d'Atacama (vidéo YouTube) TRAIL DI U MONTE CARDU Ultra Trail MontMartre Salomon Visites du Paris secret de Lorànt Deutsch Strava näak Ugo Ferrari Suunto Seen creative content ULTRA 01 La Martingale La création du Téléthon - Bernard Barataud ZEvent Les recommandations de lecture : L'Art de la Guerre de Sun Tzu Cyrano de Bergerac d'Edmond Rostand Autoportrait de l'auteur en coureur de fond de Haruki Murakami La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire.

"This isn't a dress rehearsal, is it? We're living our lives now. So I just need to find the happiness and the peace of mind."In this inspiring episode of Everyday Leadership, we dive deep with Thanh Catachanas, a trailblazing figure in media and advertising as Head of Collaboration and Acquisition at JCDecaux.From her journey as a child of Vietnamese refugees to becoming a powerhouse in the UK's advertising industry, Thanh shares her unique perspective on representation, diversity, and authentic leadership.Thanh also discusses the power of representation in advertising, the untapped potential of ethnic minority markets, and her vision for a more inclusive media landscape. Her story is a testament to the impact of authentic leadership and the power of staying true to one's values.Key takeaways:Thanh's experience growing up in a Vietnamese household in the UK and navigating two culturesHer unconventional career path from medical science to advertisingDiscussing the immigrant experience: pressure to excel and the "scarcity mindset"How Thanh is breaking certain cycles with her own children while maintaining high expectationsThe creation and impact of the 'Reach' program at JCDecaux, supporting ethnically-owned businessesThe importance of diversity in decision-making and product developmentBalancing the pursuit of excellence with effective collaborationUnderstanding and incorporating Gen Z perspectives in the workplace and marketingThanh's approach to values-based leadership and identifying core personal valuesConnect with Thanh: LinkedIn | Connect with SopeWebsite | Youtube | Instagram | LinkedInDid you find this helpful? If you like this episode, please leave a review or share it with someone who could benefit from listening. Were always keen to get feedback so if you have any thoughts, send us an email at hello@mindsetshift.co.uk Apple - https://podcasts.apple.com/us/podcast/everyday-leadership/id1467901267Spotify - https://open.spotify.com/show/0TuBkXzawOIl05yxbEPTIj

For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales at Displayce talks to Jon Mundy, Associate Director – Programmatic at JCDecaux about how they helped Dell to increase online purchase intent using a powerful combination of programmatic digital out of home (pDOOH) and mobile advertising. The campaign was shortlisted for the Best Use of Mobile and pDOOH award at the 2024 JCDecaux pDOOH Live Awards. Hosted on Acast. See acast.com/privacy for more information.

Esa noche con el gran Pancho Cassis, celebramos de una manera suculenta sus 2 Grand Prix con el caso “Conoce a Marina Prieto" para JCDecaux, además; hablamos de la importancia de la magia dentro de una agencia para llevar adelante equipos exitosos, de lo que significa para alguien como él ser un chileno en el mundo; triunfando y llevándonos alegría a toda la región latinoamericana. Además hablamos de su papel como presidente del jurado de Direct, y del proceso de juzgamiento en esta hermosa semana. Este último episodio del Martínez fue una belleza, y quiero agradecerles a todos los que nos han escuchado todos estos años por el apoyo y la buena onda. Hosted on Acast. See acast.com/privacy for more information.

Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City's Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation. Hosted on Acast. See acast.com/privacy for more information.

Skyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live Awards 2024. In this episode of Life in pDOOH, Mark Burton, Business Director at Skyrise joins Philippa Evans, Associate Director, JCDecaux to dive into the strategy behind the campaign. Hosted on Acast. See acast.com/privacy for more information.

This episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and creativity, how to master data application in pDOOH, and why doing things differently isn't always easy! Hosted on Acast. See acast.com/privacy for more information.

Pour rester informé des aventures de Chef[fe], abonnez-vous à la Newsletter : https://cheffepodcast.substack.com/ Pour découvrir et vous former à l'entreprise régénérative grâce à Butterfly SCHOOL : https://butterfly-regen.com/ --- Place à l'épisode du jour : L'impact positif c'est bien, à grande échelle c'est mieux alors comment fait-on ? Est ce applicable à nos grandes entreprises ? La réponse est OUI ! et mon invitée du jour nous explique comment JCDecaux s'y prend. Dans cet épisode, Lénaïc Pineau, nous apporte des clés de compréhension et d'action concrète sur : - qu'est ce que le développement durable ? - quel est son rôle en tant que directrice du développement durable ? - comment faire bouger les lignes d' industries comme : le mobilier urbain et la communication ? - comment faire bouger les lignes dans un groupe de 11000 personnes comme JCDecaux ? Une conversation riche, concrète et inspirante à la fois. Le debrief de cet épisode sera diffusé dans un second épisode. Stay tuned ! --- Cet épisode est une création de Sophie Plumer et du studio de podcast CHEF[FE] Mix et montage : Morgane Bouchiba Identité visuelle : Caroline Romero Cortell

Miramos hoy a Hugo Boss, Telecom Italia, Lufthansa, JCDecaux y Teleperformance con Xavier Brun, responsable de RV europea de Trea AM.

Voor bedrijven zijn er talloze manieren om te adverteren, zowel online als offline struikel je haast over alle mogelijkheden. Maar kunnen bedrijven nog wel de interesse wekken van die al overprikkelde consumenten en kun je nog wel zomaar voor alles reclame maken. Hannelore Majoor, algemeen directeur bij JCDecaux is te gast in BNR Zakendoen.  Macro met Boot  Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić.  Economenpanel  Bijna alle Nederlanders gaan er in hun portefeuille op vooruit, behalve de allerarmsten EN: als het aan de Europese Commissie ligt, wordt het makkelijker om Russische en Chinese investeringen te weren. Past dit wel bij het economische fundament van de EU? Dat en meer bespreken we om 11.10 in het economenpanel met: Marieke Blom (hoofdeconoom ING) en Arnoud Boot (hoogleraar ondernemingsfinanciering en financiële markten UvA). Luister l Economenpanel Contact & Abonneren  BNR Zakendoen zendt elke werkdag live uit van 11:00 tot 13:30 uur. Je kunt de redactie bereiken via e-mail. Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcasten Spotify. See omnystudio.com/listener for privacy information.

In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.

Éléonore Crespo a toujours rêvé de monter sa boîte. Avec un profil scientifique, elle étudie d'abord l'informatique quantique, puis se dirige peu à peu vers la finance. En près de 10 ans, Éléonore intègre plus d'une dizaine de boîtes : de JCDecaux, en passant par Alan, Index Venture, Spendesk ou encore Google. Son objectif est clair : nourrir sa curiosité et apprendre toujours plus. De ces expériences, Éléonore en vient à une conclusion : toutes les boîtes de plus de 10 000 collaborateurs sont confrontées aux mêmes problématiques de prise de décision. Alors, en 2019, elle fonde Pigment, un service de SaaS qui accompagne les grandes entreprises à la prise de décision. Le tout, en unifiant les données de chaque service sur une seule et même plateforme. Éléonore s'associe à Romain Niccoli, cofondateur de Criteo, pour codiriger Pigment. Main dans la main, ils fondent un empire et s'emparent du marché américain. De Figma, à Calvin Klein en passant par Tommy Hilfiger, tous recommandent leurs services. Les chiffres sont impressionnants : En 2022, les revenus de Pigment explosent, avec 600% de croissance. En juin 2023, Pigment lève 88 millions de dollars. 50% de leurs revenus proviennent des États-Unis. Aujourd'hui, Pigment regroupe 300 collaborateurs, dont 200 embauchés ces 12 derniers mois. Quelle est la recette de ce succès fulgurant ? Dans cet épisode, Éléonore raconte : L'importance de l'expérience client ; Comment elle recrute les meilleurs profils en 7 entretiens ; Comment elle a réussi à lever des sommes astronomiques ; Pourquoi avoir choisi d'être co-CEO ; TIMELINE : 00:00:00 - Introduction 00:08:45 - Qui est Éléonore Crespo et qu'est-ce que Pigment ? 00:21:43 - JCDecaux : une source d'inspiration 00:28:15 - L'importance de l'expérience client 00:51:12 - Comment véhiculer ses valeurs à ses collaborateurs ? 01:12:58 - S'entourer des bonnes personnes pour apprendre 01:20:41 - Pourquoi être co-CEO ? 01:29:12 - La fin de l'hyper verticalisation 01:36:09 - L'offre de Pigment 02:06:45 - L'intelligence artificielle : on en est où ? 02:22:57 - Le processus de recrutement 02:29:48 - Lever 88 millions de dollars 02:41:59 - La genèse de Pigment 02:47:59 - Equilibre vie professionnelle / vie personnelle 02:51:26 - Les traditionnelles questions de fin d'épisode Avec Éléonore, nous avons cité d'anciens épisodes de GDIY : #109 - Olivier Brourhant - CEO Mantu - 55 pays, 96% de croissance annuelle, un demi-milliard de CA en 13 ans… tous les secrets pour “Scaler” #195 - Stephan André - l'Art Oratoire - Changer l'histoire de l'humanité avec des mots #210 - David Gurlé - Symphony - Apprendre aux côtés de Bill Gates à son apogée, le succès fou et les apprentissages d'un entrepreneur méconnu #245 - Jean-Baptiste Rudelle - Criteo - Soyez audacieux, rêvez grand et n'abandonnez jamais #249 - Frédéric Biousse - Experienced Capital - Prendre la vie comme une partie de Monopoly #250 - Alain Ducasse - Chef - Faire de sa cuisine un apprentissage, une passion et une marque mondiale #252 - Michaël Benabou - Financière Saint James - L'autre fondateur de Veepee qui s'est émancipé pour créer son empire #263 - Jean-Marc Jancovici - Carbone 4 - Décroissance, nucléaire, innovation : agir sous la contrainte ou par cas de conscience ? #358 - Rachel Delacour - Sweep - Réduire l'impact carbone des géants, pour de vrai #352 - Stanislas Polu - Dust - La vérité sur ce que l'IA nous réserve #352 - Juliette Lévy - Oh My Cream ! - Se mesurer aux géants de la beauté, casser les codes des DNVB, et tout rafler #346 - Jean-Claude Biver - Biver Watches - Leçons d'une légende de l'horlogerie de luxe Avec Éléonore, nous avons parlé de : JCDecaux Olivier Pomel de Datadog Sweep Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, de Will Guidara Delivering Happiness / L'entreprise du Bonheur, de Tony Hsieh The innovator's dilemma, de Clayton M. Christensen Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, de Frank Slootman Éléonore vous recommande de lire: L'économie du bien commun, de Jean Tirole La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. On embrasse Thomas Pesquet qu'Eléonore et moi-même rêvons d'entendre sur ce podcast ! Vous pouvez contacter Éléonore sur LinkedIn et par mail via eleonore@gopigment.com, ou accéder aux services de Pigment sur www.gopigment.com.

As programmatic digital out of home (pDOOH) grows in popularity among digital marketers so does the quest for accurate measurement of incremental gains in the performance of other channels as well as footfall. In episode seven of the Life in prDOOH podcast, expert in this space, Hannah Scott, Vice President of Client Services, Scoota, shares examples of the performance uplift they've seen. Host Philippa Evans, Associate Director – Programmatic at JCDecaux, and Hannah also delve into how to leverage programmatic capabilities to really make your creative pop! Hosted on Acast. See acast.com/privacy for more information.

In a special live from MAD//Fest edition of Uncensored CMO, I'm joined by some of the country's top CMO's on a panel about riding the storm in retail. Very's Jessica Myers, Alex Rogerson from Morrisons, Adam Zavalis (formerly Aldi) and Pete Markey from Boots join me on the panel.But, ladies and gentlemen, there is more! This is a double header of Uncensored CMO, as I also caught up with some people live on the floor at MAD//Fest, including Heineken CMO Michael Gillane and revealing some new research from System1, JCDecaux and Specsavers.Enjoy this bonus, bumper edition of Uncensored CMO.Timestamps: 00:00 Intro 01:06 MAD//Fest Live 22:46 Break 23:06 Michael Gillane 30:33 System1, Specsavers & JCDecaux 39:55 Outro

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk. Key Moments JCDecaux acquires Clear Channel's operations in Spain and Italy, making it the largest global out-of-home operator (05:40) Spanky discusses when and why to buy out-of-home or outdoor media (09:55) Dannon's Light and Fit yogurt undergoes a major rebranding to redefine its image and strengthen consumer connection (19:20) Heinz's global ad campaign leverages customer stories to celebrate their brand loyalty (27:55) Advertising giants DDB New York and Adam & Eve NYC merge, creating Adam & Eve DDB (33:30) Bud Light donates $200,000 to the LGBTQ Chamber of Commerce in response to a boycott (41:20) Teaser for an upcoming episode featuring Gary Vaynerchuk (46:00) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Bonjour à tous, Ce premier épisode est à marquer d'une pierre blanche, il s'agit de la première FAQ que nous réalisons, normal diriez-vous puisque nous avons reçu nos premières questions relatives à la TV segmentée. Pour rappel : La télévision segmentée (ou “targeted TV”) est une technique de diffusion de contenu télévisé ciblée qui permet aux annonceurs de diffuser leurs messages publicitaires à un public spécifique, plutôt qu'à l'ensemble des téléspectateurs d'une chaîne ou d'un programme. Lien de la vidéo sur la TV segmentée : https://www.youtube.com/watch?v=vJmeI... Les questions de l'internaute : "Question: quel est la granularité de la segmentation ? - OK, 2min par heure, pas d'enfant, prime time ... limité aux box numériques ? - Geolocalisation +Météo par région, commune, foyer ... ? - Type de consommation (visionne bcp/peu) - A quand du retargeting via TV ? - QUID de la latence ? Un jour de l'interraction live ? avoir 3 scénarios d'emission suivant la réaction des gens ? (Jeux dont vous êtes le héro) - Mesure de CallToAction après pub ? Avec une sorte de QRCode ou equivalent par segment ? - QUID de cibler les TV de digital signage ? Bar/Brasseries ? collision avec DOOH de JCDecaux ? - QUID de Netflix/Disney sur Chromecast ? jusqu'ou va la tech avec autant de morceaux sur le chemin ?"

Today's podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets. Here are the highlights. A healthy out of home transactions market. The market is healthy with lots of buyers and sellers at the moment.  On a scale of 1 to 10 it's somewhere between an 8.5 and a 9. Jim Johnsen, Managing Director, Johnsen Fretty Where are billboard cashflow multiples Somewhere between 10-13 times is where we are seeing things go off... An active pool of buyers The pool of buyers is better than I've ever seen it.  For example JCDecaux stepped up for its first acquisition in the US...They were in a joint venture with Interstate and Interstate put their half on the market and they ran it through a process and I heard it was a very close competition...Clear Channel has been active as of late.  They've been on a long hiatus...it's good to see them back in the market.  OUTFRONT has been selectively buying and of course Lamar has always been the perennial acquirer...And beyond that you've got guys like New Tradition with their purchase of Regency and some follow-on transactions that they did with us recently.  We closed a deal with Vector recently.  Branded Cities is buying.  Trailhead, MH, Keystone, McWhorter, Big Outdoor, Link, Adams, Lindmark, Las Vegas Billboards, Orange Barrel, Azalea, Tier One, Creative and a whole host of others. Private equity is interested in out of home but has trouble scaling I can't count a week that we don't get 3-4 calls from private equity firms saying "hey, we've done a white paper on the out of home business...or we bought some Lamar stock and that worked out well so how do we get in in a deeper way."  So the interest is really, really, strong.  The dilemma for the private equity business is how do they get scale.  Getting scale in the out of home business is hard...there's only so many Adams out there...The size of companies drops off pretty quickly.  Most of the private equity firms want to write a $50 million check, a $100 million check and upwards...They need a pretty sizable company...We have seen several groups come down market.  Instead of requiring $10 million of EBIDTA they are doing $1-2 million of EBIDTA. Lamar I believe Ross Reilly is being groomed to be the next CEO of Lamar.  My interactions with him have all been super favorable.  He's a business friendly guy.  He likes to think outside the box.  Smart, affable, well liked... OUTFRONT I love them.  From a forward thinking sales and marketing organization I think they get it...they are not selling space...they are selling a product with lots of sex appeal...The MTA product looks phenomenal.  I'm in New York city riding subways often...one thing they do right is station domination.  Generally they're trying to sell the entire environment to one advertiser at a time and making a gigantic splash... Clear Channel Outdoor They are the Tiffany collection of assets...the asset is good.  They've had so many challenges for so long...their capital constraints have been deleterious...when they spun off certain markets in 2018 when you talk to Jim at Ashby Street or some of the Lamar guys who bought the assets they were in shock with how good the assets were and how much lift there was on the assets by applying some more capital and hard work. What about Clear Channel Europe? I'd sell it at whatever the clearing price was, but I'm sure the lenders have something to say about that...my sense is that out of home advertising in other parts of the world is different...it's more agency than asset...it's lower margin...if you're trying to run an out of home company in Europe like you're trying to run an out of home company in the US it's a bit of a mistake... Link Media They're being selective as to what they go after...Scott Lafoy has done a dynamite job...

How has OOH advertising changed over the last decade? --- Well... one *major* way it's changed is the introduction of programmatic. --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home. --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift" --- During the conversation, Dal & Dom discussed: --- ✅ The Whitepaper campaign they ran in association with TPA Labs. --- ✅ History of OOH and how it's developed over the years. --- ✅ The elements of a great OOH campaign.