Podcasts about consumer data

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth about marketers' ability to judge their own brand elements. They explore why we're terrible at predicting how consumers will respond to our logos, colors, sounds, and taglines.Topics covered:   [01:00] "Assessing Branding Strength: Comparing Marketer Judgment and Consumer Data for Brand Identity Elements"[02:00] Only 2% of marketer predictions are accurate[04:00] Why we love our brands like our own dogs[05:00] When marketers actually get it right[06:00] Why teams beat individuals at brand judgment[07:00] Don't trust your gut alone  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Graham, C., & Lowrey, T. M. (2023). Assessing branding strength: Comparing marketer judgement and consumer data for brand identity elements. International Journal of Research in Marketing, 40(4), 977–996. https://doi.org/10.1016/j.ijresmar.2023.06.006  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Section 1033 of the Dodd Frank Act was finalized at the end of the Biden administration and would require banks to give consumers free access and control of their personal banking data.The rule had met legal pushback from the bank industry and the CFPB under the Trump administration planned to scrap it. But last week, the bureau said it will instead rewrite Section 1033.Marketplace's Meghan McCarty Carino discusses the news with Rohit Chopra, who served as the director of the Consumer Financial Protection Bureau when the rule was finalized in 2024.

Section 1033 of the Dodd Frank Act was finalized at the end of the Biden administration and would require banks to give consumers free access and control of their personal banking data.The rule had met legal pushback from the bank industry and the CFPB under the Trump administration planned to scrap it. But last week, the bureau said it will instead rewrite Section 1033.Marketplace's Meghan McCarty Carino discusses the news with Rohit Chopra, who served as the director of the Consumer Financial Protection Bureau when the rule was finalized in 2024.

Welcome to The Chrisman Commentary, your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.In today's episode, we examine JPMorgan's play to charge for consumer data. Plus, Robbie sits down with Curinos' Ken Flaherty and Richard Martin to discuss key opportunities for lenders to attract, retain, and grow more profitable customer relationships, across both first mortgages and home equity products. And we close by looking at reaction to the June CPI report as well as the latest PPI figures.Thank you to Ocrolus. Ocrolus is transforming the mortgage industry with AI-powered data and analytics, featuring cutting-edge tools for automated indexing, income analysis, and discrepancy insights. Ocrolus is empowering underwriters to make timely, confident lending decisions. Whether you need to verify income across complex pay scenarios or review borrower documents with confidence, Ocrolus helps mortgage teams move at the speed of automation with the precision of human oversight. Learn more at ocrolus.com/mortgage.

There was a steady stream of data this week headlined by retail trade and the ABS Monthly Household Spending Indicator. The data was broadly mixed but taken in totality, the Australian consumer remains subdued. Elsewhere, home prices increased again in June and there was a rebound in building approvals. In this week's podcast, economists Belinda Allen and Harry Ottley talk through this data and preview the RBA policy meeting next week.    Disclaimer:   Important Information   This podcast is approved and distributed by Global Economic & Markets Research (“GEMR”), a business division of the Commonwealth Bank of Australia ABN 48 123 123 124 AFSL 234945 (“the Bank”).  Before listening to this podcast, you are advised to read the full GEMR disclaimers, which can be found at www.commbankresearch.com.au.   No Reliance  This podcast is not investment research and nor does it purport to make any recommendations. Rather, this podcast is for informational purposes only and is not to be relied upon for any investment purposes.  This podcast does not take into account your objectives, financial situation or needs. It is not to be construed as a solicitation or an offer to buy or sell any securities or other financial products, or as a recommendation, and/or investment advice. You should not act on the information in this podcast.   The Bank believes that the information in this podcast is correct and any opinions, conclusions or recommendations made are reasonably held at the time given, and are based on the information available at the time of its compilation. No representation or warranty, either expressed or implied, is made or provided as to accuracy, reliability or completeness of any statement made.  Liability Disclaimer  The Bank does not accept any liability for any loss or damage arising out of any error or omission in or from the information provided or arising out of the use of all or part of the podcast.  

If you want to earn a yield on your gold, check out https://www.monetary-metals.com/gammon/Whiteboard explaining monetary metals https://youtu.be/lw9crPfbAyI✅Check out my private, online investment community (Rebel Capitalist Pro) with Chris MacIntosh, Lyn Alden and many more for $1!! click here https://georgegammon.com/pro✅Rebel capitalist merchandise https://www.rebelcapitaliststore.com

James Harenchar is the President & CEO of Response Marketing Group, a consumer-data-focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the independent agency, which offers marketing strategy/planning, data analytics, and interactive services. The agency serves many clients in the financial services, tourism, and healthcare sectors. RMG was founded in 1986 and their approach is consistent with the success gleaned from 35+ years of experience – data insights married to relevant messaging to the target audience. They are channel-neutral and work with select clients to define the KPIs that will drive revenue growth, customer growth, and increased asset values. They have developed several proprietary Ad Tech solutions that have introduced game-changing outcomes for DMOs across the US. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG, which includes clients such as Arkansas Tourism, Georgia Tourism, Visit Savannah, Crested Butte, The Ritz Carlton, and The Resort Hotel Association among others. He is a thought leader within the tourism sector and a frequent speaker at the Southeast Tourism Society conference, Forrester Marketing Conference, Ad Federation, DestiCon, and Gartner. Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL from 2010-2014. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield, and Wells Fargo. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with James Harenchar: Website: www.rmg-usa.com X: https://www.twitter.com/RMG_USA_VA LinkedIn: https://www.linkedin.com/in/jharenchar/ Facebook: https://www.facebook.com/rmgusallc                                     *E – explicit language may be used in this podcast.

Send us a textClick here to Schedule a Free Consultation Click here to Subscribe to The Brian Wright Show YouTube StationClick here to Subscribe to The Brian Wright Show Podcast Click here to Follow The Brian Wright Show on Instagram The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.About our Host: Brian Wright is the Founder of& CEO of New Patient Group and WrightChat.  ⁨@NewPatientGroupWrightChat⁩   He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

April 23, 2025 - Assemblymember Emérita Torres, a Bronx Democrat, explains her legislation regulating the use of price adjustments informed by consumer data.

My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers.TakeawaysThe future of retail is about understanding consumer evolution.Retailers must adapt to meet changing consumer needs.Conferences provide insights into the future of retail.Enhancing the retail experience is crucial for success.Capitalizing on opportunities requires evolution in retail strategies.Consumer behavior is constantly changing and must be monitored.Retailers should focus on offering better experiences.The conference aims to explore future retail trends.Understanding the market is key to retail evolution.Collaboration among retailers can lead to better solutions.Chapters00:00Introduction to Agentic Commerce20:55The Evolution of AI in E-Commerce23:53Personalization and Consumer Experience27:11The Future of Consumer Agents30:08Data Management and Retail Strategy33:10Bluecore's Role in AI Shopping Assistants

Spring 2025 Outlook report: Fear is keeping American consumers focused on situations of concern. 42% of the database cited healthcare costs, erratic government leadership in the US government, and a recession, 37% rising fuel prices, 35%, cost of living, some 42.5% Even believe the US economy will never return to its normal consumer trends.

From biometric scans to real-time GPS tracking, connected cars are collecting more personal data than ever before—and most drivers have no idea where that data goes. In this Deep Dive, based on the article Consumer Data Privacy in Connected Cars, we explore the alarming lack of transparency in the auto industry's data practices.  Car manufacturers are under fire following privacy audits, lawsuits, and the first major enforcement action by the FTC. With over 400 million connected cars on the road this year and more than 90% of new cars projected to be 5G-connected by 2030, the stakes couldn't be higher.  Listen in as we unpack the risks, the emerging regulation, and what automakers must do to win back consumer trust in the age of data-driven vehicles.What You'll Learn in This Episode:1. What Connected Cars Know About YouContinuous data collection: location, telematics, biometrics, voice commands, video84% of car brands can share consumer data with third parties; 76% can sell it outrightOpting out often reduces essential features—or disables the car entirely2. Regulatory and Legal Crackdowns BeginMozilla's audit calls the car industry “the worst” for privacyFTC's first enforcement action includes a 5-year ban on sharing location dataLawsuits allege driving data is used to raise insurance rates3. The Tension Between Profit and PrivacyAutomakers monetize data via subscriptions, services, and third-party dealsConsumers face unclear terms, limited choices, and little insight into who sees their dataCalls for informed consent, transparency, and better opt-out functionality4. The Path to Trust and AccountabilityWhat carmakers must do: secure storage, plain-language disclosures, consent-first policiesOnly partner with third parties that meet high privacy standardsRegulation is coming—and automakers need to be readyKey Takeaways:Connected cars are quietly becoming massive data collectors, raising major privacy concernsThe auto industry is under scrutiny for its opaque data-sharing practicesConsumers want transparency and real control—not a choice between convenience and privacyGovernment action is ramping up, and industry reform may not be optional much longerAs vehicles evolve into mobile data hubs, privacy expectations must evolve tooSubscribe to our podcast for more Deep Dives into the future of tech, commerce, and consumer rights.  Visit The Future of Commerce for expert insights into the technologies shaping our daily lives. Share this episode with auto industry leaders, tech innovators, and anyone concerned about digital privacy

DEE-lighted to welcome back the OG Giles Brooks on to the poddy. Recorded at our supper club at The Drapers Arms a coupla weeks ago. So many brands get stuck in the £2 - £5 million pondThe trough of sorrowThe dipThe grindGiles, as always, gives super straightforward answers to complicated problemsHUGEEEE WHOPPIN thanks to the Data Donnies North Star for making this happenON THE MENU:Why brands get stuck in the £2 - 5 mill pond and don't become house hold brandHow big is your brand WHY really: does your brand better meeting a current need state or unlock a new need state that hasn't been met yetWhy you MUST communicate your brand's shopper + consumer WHY to trade regularlyVita Coco's Secret Consumer Triangle for buyers: where do you pull in consumers from? performance, health, 0g sugarHow SURREAL used LinkedIn as a sales channel to bring in 35% of their salesRiya All The Aunties: how do you create a category from scratch? “focus on the need state” + addressable audience + use other categories to demonstrate size of opportunityThe SIMPLE way to House Hold Brand: just own ONE occasion. 20% consumers drive 70% of revenueBear Snacks: How to use Shopper vs. Consumer Data to inform marketing: “who's eating” vs. “who's buying”Founders PLEASE ALLOW great talent to LEAVE: always take a 10/10 hire for 3 years vs. a 6/10 hire for 7 years1000 true fans to 100,000 secondary fans rule: How do you help your consumers feel like they've DISCOVERED your brand so they garner Status + ConnectionKeep The Main Thing, The Main Thing: always invest in proximity to purchaseGiles' Bullet Proof Marketing Plan to ensure any new Grocery listing is a SUCCESS ==============================================

Markets are rattled as economic concerns grow, inflation lingers, and investors wait for the Fed's next move. Will rate cuts come sooner or later? Plus, fresh retail sales data could shift the economic narrative. And despite their recent drop, the "Magnificent Seven" tech stocks are still shaping market trends. Tune in to Capital Markets Quickie for everything you need to know this week!Just a quick reminder, Capital Markets Quickie is brought to you by AMF Capital AG, Asset Management Frankfurt, your leading provider for individual investment solutions and mutual funds. Visit https://www.amf-capital.de for more information.>>> Make sure to check out my newsletter "Cela's Weekly Insights":https://endritcela.com/newsletter/>>> You can subscribe here to our YouTube Channel “MVP – Main Value Partners”:https://www.youtube.com/@MainValue>>> Visit my website for more information:http://www.endritcela.com>>> Follow me on LinkedIn:https://www.linkedin.com/in/endrit-cela/>>> Follow me on Instagram:https://www.instagram.com/endritcela_official/Disclaimer for "Capital Markets Quickie" Podcast:The views and opinions expressed on this podcast are based on information available at the time of recording and reflect the personal perspectives of the host. They do not represent the viewpoints of any other projects, cooperations, or affiliations the host may be involved in. "Capital Markets Quickie" does not offer financial advice. Before making any financial decisions, please conduct your own due diligence and consult with a financial advisor.

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information exchange and the potential risks looming over our data. Explore how hedge funds are making daring AI moves, with new platforms demanding personal information in return for supposedly superior features. The question lingers: Are we too quick to exchange privacy for convenience?  Michael shares insights on discerning fact from fiction in AI-generated content and offers advice for content creators striving to stand out in a saturated market. His expert analysis offers a roadmap to uphold authenticity and authority in a sea of homogenized content. Alongside, the EDGE team muses about the consumer's role in safeguarding personal data against the intrusive AI gaze. Emphasizing the mantra "verify, then trust," they urge listeners to sharpen critical thinking in the flood of AI-generated content. [00:05:36] AI Ethics and Privacy Concerns [00:13:05] Simplified User Agreements Needed [00:15:36] EDGE of the Web Title Sponsor: Site Strategics [00:17:43] Use Privacy Mode Online [00:18:51] AI Literacy and Consumer Responsibility [00:22:46] Trusting AI: Balancing Use and Skepticism [00:26:17] EDGE of The Web Sponsor: Wix Studio [00:27:53] Improving AI Grounding and Differentiation [00:31:08] Balancing AI Efficiency and Authenticity [00:32:50] AI as a Brand Building Tool Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest X: https://x.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes/

Vaping is more than just oil and hardware—it's a delicate balance of oil, terpenes, device performance, and supply chain efficiency. When one element is off, consumers notice, and brands suffer.With new tariffs on China and CCELL  massive  U.S. investment, what does this mean for the future of the vape industry? How do hardware vendors differentiate themselves while ensuring brands thrive? And can a nine-figure R&D budget redefine the vaping experience?This week, we sit down with Nick Kovacevich, Corporate Relations Director at CCELL, to explore:The challenge of balancing cost, quality, and consumer expectations in vapesHow China tariffs are reshaping the global vape supply chainThe hidden factors that determine whether a vape product succeeds or fails Guest Links:https://www.linkedin.com/in/nickkovacevich/https://x.com/nickkovacevichhttps://www.ccell.com/https://www.linkedin.com/company/ccellofficial/https://x.com/CCELLofficialhttps://www.instagram.com/CCELLofficial/Chapters00:00 Introduction to the Vape Industry and Guest Background02:53 The Rise of C-cell and Its Innovations06:08 Understanding the Supply Chain in Cannabis08:59 Investment Strategies and Long-term Vision11:52 Navigating Consumer Data and Market Trends15:13 The Importance of Quality Control in Vape Products18:02 Technological Advancements in Vape Technology20:56 The Role of Batteries in Vape Performance27:06 The Evolution of Cannabis Vaping Devices29:26 Supply Chain Innovations in Cannabis32:48 Automation and Efficiency in Production35:15 Navigating Tariffs and Political Changes38:58 The Future of Cannabis Legislation42:15 Research and Development in Cannabis Safety45:09 The Case for Vaping as a Safer Alternative49:08 Consumer Awareness and Industry TransparencyOur Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:

MRKT Matrix - Tuesday, February 25th S&P 500 falls for a fourth day after weak consumer confidence data, Nvidia leads Nasdaq lower (CNBC) US Consumer Confidence Drops by Most Since 2021 on Outlook (Bloomberg) Some ‘Trump trades' are starting to roll over as the stock market sputters (CNBC) More traders turn bullish in first quarter even as market shows signs of fatigue, Schwab survey says (CNBC) Trump Team Seeks to Toughen Biden's Chip Controls Over China (Bloomberg) Nvidia Had a Rough Start to 2025. Investors Still Love the Stock. (WSJ) Bitcoin Slides Below $90,000 as Crypto Selloff Gathers Steam (Bloomberg) Home Depot Expects Tepid Recovery in Demand for Renovations (Bloomberg) Musk Begins Testing His Starlink Terminals in US Airspace System (Bloomberg) --- Subscribe to our newsletter: https://riskreversalmedia.beehiiv.com/subscribe MRKT Matrix by RiskReversal Media is a daily AI powered podcast bringing you the top stories moving financial markets Story curation by RiskReversal, scripts by Perplexity Pro, voice by ElevenLabs

This week we interview the new leader of WA's Dept of Children, Youth and Families, Tana Senn. Plus, Rep. Shelley Kloba on her data privacy bill, and Rep. Stephanie Barnard on her bills to advance nuclear power.

Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Ready to dive into the hottest travel trends that are actually backed by data? In this episode, I'm nerding out over Tripadvisor's latest trend report, breaking down 14 emerging travel trends for 2025 - from water culturalism and astrology-based trips to gaming tourism and beauty voyages. Whether you're a travel pro looking to capitalize on these trends or just curious about where the industry is headed, you'll discover fascinating shifts in how people are choosing to explore the world, all based on real search and booking data from millions of travelers. Bonus alert: stick around to hear some listener shout-outs at the end! Questions this episode answers:What are these travel trends based on?How can travel agents leverage travel trends to build their business?What specific opportunities exist within each trend for travel businesses? How are travel preferences shifting from traditional vacation styles to new experiences? What are the emerging trends in celebration-based travel? How is family travel evolving beyond traditional kids' clubs and pool activities? What does the rise in slow travel and neighborhood-focused tourism mean for travel planning? How are solo travelers approaching travel differently now? What are the latest trends in wellness and beauty tourism? How are sports and event-based travel opportunities evolving? Enjoy (and take action)!Sign up for the Business Maintenance Webinar on 2/4: https://programs.steeryourmarketing.com/products/offers/view/1179572Join us at Summer Camp at Sea: https://summercampatsea.comTripadvisor Trendcast: https://www.trendcast.tripadvisor.com/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

To stay competitive in this market, lenders need to find efficiencies and understand their operations in a much deeper way. Richey May's consulting, cybersecurity, business intelligence, and automation services are designed by mortgage experts to help you continue to drive growth and increase profitability. Visit https://richeymay.com to learn more.

“Every time you optimise for something, you're losing out somewhere else. If you're optimising for clicks, you're actually optimizing for people who click a lot. Is that what you really want?”  Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken CompanyIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Nick King connects with Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company. Patrick delves into the challenges of modern advertising, advocating for consumer-first, value-driven approaches over intrusive practices like pop-ups and autoplay videos. He discusses Heineken's strategy for balancing high-quality ad placements, the role of data in driving efficiency, and the importance of inclusivity in hiring. Patrick also shares his insights on AI's impact on marketing, the dynamics of in-house teams, and the value of compassionate leadership in fostering a creative and thriving environment.Here are some key talking points from the episode:Resetting the Marketing Industry: The Days of Intrusive Strategies are NumberedIndustry Responsibility in Digital AdvertisingThe importance of in Quality Content for modern advertisingImportance of Mentorship and Team DevelopmentMedia In-House Team DynamicsData Strategy and Consumer ExperienceThe Role of AI in MarketingCompassion in LeadershipPatrick Zinga is a marketer with over 12 years of experience working in top agencies and client-side roles. He has collaborated with leading companies like WPP, Dentsu Aegis, and Publicis across the FMCG, tech, finance, and travel industries. Patrick's expertise spans digital media, data-driven strategies, and cross-channel activations. With a focus on aligning audiences, data, and creative messaging, his skills include programmatic planning, analytics, audience segmentation, and dynamic creative optimisation, driving impactful marketing results for brand and direct response clients.Support the show

In this episode, Lenny Murphy welcomes Stephan Gans, SVP Chief Insights Analytics Officer at PepsiCo, and Ryan Barry, President at Zappi, to discuss the launch of their new book and their transformational partnership that's reshaping the consumer insights industry.Together, they dive into how PepsiCo and Zappi collaborated to transform the insights process, the evolution of their partnership, and how brands can leverage technology to gain deeper, faster consumer insights. Key takeaways include their lessons learned, the potential of AI in insights, and how to navigate the cultural change that's essential for success in today's market.In this episode, we'll explore:The launch of the Consumer Insights Revolution book and its immediate success.How PepsiCo partnered with Zappi to transform insights into a strategic, tech-enabled function.Why owning your data is the real competitive advantage in a world of AI and digitalization.Insights on navigating the challenges of integrating technology into global companies.The future of consumer insights, and how AI will reshape data-driven decision-making.Resources:Consumer Insights Revolution Book on AmazonPepsiCo's WebsiteZappi's WebsiteYou can reach out to Stephan on LinkedIn. You can reach out to Ryan on LinkedIn. Many thanks to Stephan Gans and Ryan Barry for joining the show. Thanks also to our production team and our editor at Big Bad Audio.

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ Cypress Mortgage Capital, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. We also have commentaries provided by our Consultants, Bill Corbet and Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

Listen for the latest from Bloomberg NewsSee omnystudio.com/listener for privacy information.

In this episode, Braxton Critcher is joined by Dwayne Myers to discuss the importance of the Repair Act in the automotive industry. Dwayne highlights how advancements in automotive technology could potentially lock out independent repair shops, stressing the need for security measures that allow fair access to repair data. Braxton and Dwayne delve into the consumer implications, including the potential lack of repair options and increased costs if the Repair Act is not passed. 00:00 Car advancements: Enhanced security restricts consumer access.05:54 Manufacturers sell collected data; we want repair data.08:52 Inflation affects prices; manufacturer network access control.12:09 Public supports, but compliance and rulings vary.13:18 Seeking balance in necessary legislation oversight.17:34 Actionable systems implementation: "Couple years" to establish precedent.20:04 Your input makes a significant difference.Write your congressperson about the Repair Act! Learn more about how Shop Controller can make your shop more efficient HERE

A strong session for stocks after strong consumer data and results from Walmart – we have you covered on this rally. Bespoke's Paul Hickey and Citi's Scott Chronert break it all down. Former Saks CEO gives his take on the spending levels and what's ahead for the consumer. William Blair's Jed Dorsheimer breaks down AMAT earnings. Plus, our Pippa Stevens is in Georgia at the first built-from-scratch nuclear reactors in 30 years, reporting on what's next before PSEG CEO Ralph Larossa talks his company's plants and what's going to power growth for the utility giant. 

In this episode, we're joined by Clare Dorrian, CMO at SugarCRM. Clare shares with us how Sugar is navigating the AI landscape, marrying insights and intent signals, and how they're listening to their customers to serve up better data. Clare also discusses the importance of starting with data and supplementing with human beings to drive impact. Guest Quote:“So are there signals out there in the market, in these accounts that are going to allow us to get a jumpstart on engaging with an account. Selling is hard and we come before all of that, but it can take time to convince somebody that they even have a need to help them understand how you fit. And so what we did was we married the insight from our platform about where we knew we could be successful with intense signals. And we did that to validate these long lists of accounts that sales felt like we needed to go pursue. It probably won't surprise you that the list that we ended up with looked very different  to the list that we started with. Why do I use that as a success story of how we've used data? One, because I think, it gave us the opportunity to work collaboratively with ourselves counterparts without whom we can't be successful anyway. And it also takes the bias out of who should be on that list in the first place and where, quite frankly, sales and marketing should be spending their precious dollars and their precious time.” Episode Breakdown: [04:53] Alchemy UnveiledServing up insights within your product: If you want to encourage your sales team to work harder, faster, stronger, is you need to provide data insights front and center in your customer's CRM dashboard.[13:59] From Nuggets to Campaign GoldMarrying insights and intent signals: Making sure any predictive engine you use is constantly churning through new data coming into teh backend. Allowing a clearer vision for your ICPs and the extraction of desired data.[27:18] Gold Rush!Get with the data program: Start with data, supplement with human beings. This is the only way to truly understand the impact of your product or service and know what is working and what is not. Links & Resources:Connect with Kathryn TurnoffConnect with Clare DorrianLearn more about DeluxeLearn more about SugarCRMChris Walker, Refine Labs

In this episode, Braxton Critcher dives into recent findings by the IIHS and HLDI, revealing that partial automation systems in vehicles do not significantly prevent collisions. Chris Messer joins Braxton to preview the Ratchet and Wrench Management Conference's new format, emphasizing its focus on peer-to-peer learning from shop owners and operators. Braxton also highlights a study from Harvard, which found that nearly 20% of existing EV chargers are broken or disabled, posing a significant challenge to the growing EV market. Register for the Ratchet and Wrench Management Conference here: https://www.rwconference.com/ Thanks to our sponsor AutoFix Auto Shop Coaching! Schedule your free strategy session here: autofixautoshopcoaching.com

In this episode, Mesh and Paul kick things off by sharing their excitement for Tribeca Film Festival and the premiere of House of Dragons Season 2. They then dive into the NBA's massive potential trio of rights deals which are rumored to be worth up to $76 billion dollars over the next 11 years. Paul provides an in-depth look at Texas Attorney General Ken Paxton's efforts to enforce Texas' new data and privacy law. Finally, they update listeners on the IATSE negotiations with studios and streamers which are coming down to the wire. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rebel Capitalist helps YOU learn more about Macro, Investing, Entrepreneurship AND Personal Freedom.✅Come To Rebel Capitalist Live In Orlando May 31- June 2! https://rebelcapitalistlive.com/   ✅If you want to see what I'm doing with my portfolio this year, check it out here https://www.georgegammon.com/2024   ✅Check out my private, online investment community (Rebel Capitalist Pro) with Chris MacIntosh, Lyn Alden and many more for $1!! click here https://georgegammon.com/pro   ✅Rebel capitalist merchandise https://www.rebelcapitaliststore.com

The government has introduced a new bill that would shore up the rules around consumer data. Minister of Commerce and Consumer Affairs Andrew Bayly spoke to Corin Dann

What's the connection between audiobooks and podcasts? You already know the right tone and voice is essential for building a connection with your listeners. It just makes sense, then, that you can turn to different kinds of audio media for inspiration when looking to further hone your skills behind the mic. Take, for example, audiobooks. Especially in the last year or so, the connection between audiobooks and podcasts has expanded beyond the shared audio medium. Platforms like Spotify are putting a lot of their chips on audiobooks, and podcasters need to start considering this angle more closely from a marketing perspective. Luckily, plenty of the takeaways Mary has gleaned over years of working in the biz of spoken audio apply to both podcast and audiobook narration, and in this episode, she's sharing her tips. Uncover the secrets to speaking more engagingly no matter which spoken audio platform you use: The importance of nailing down your tone and style Why recording an audiobook isn't just “reading your own words” How to make your audio listeners feel as seen as your print audience Why you don't have to read your book word-for-word Links worth mentioning from the episode: Audio Publishers Association Sales and Consumer Data - https://www.audiopub.org/surveys The ACX audio submission requirements - https://help.acx.com/s/article/acx-audio-submission-requirements Audible Audiobooks - https://www.audible.ca/ The Libby App - https://www.overdrive.com/apps/libby Libro.FM for Audiobooks - https://libro.fm/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show NotesConnect With: Brian Mandelbaum: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show NotesConnect With: Brian Mandelbaum: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

https://coloradosun.com/2024/02/10/colorado-consumer-privacy-personal-data-neural-laws/ Today – Sun business reporter Tamara Chuang talks about how the state is trying to protect consumer data and how we're doing compared to the rest of the country. See omnystudio.com/listener for privacy information.

Welcome to 'Facts Not Feelings,' where we dive into the ever-evolving world of automotive sales and the revolutionary role of data and technology. In this episode, host Brooke Furniss engages with the insightful Greg Ashe, Founder and CTO of M1 Data & Analytics. Together, they explore how cutting-edge data analytics are reshaping the dealer-consumer relationship in the auto industry.From the intricacies of identifying anonymous website visitors to harnessing consumer data for impactful sales strategies, this episode is packed with valuable insights. We delve deep into the balance between data utilization and consumer privacy, and peek into the future of auto retail technology.Don't miss out on this opportunity to gain a deeper understanding of how data-driven approaches are transforming automotive retail. Tune in for an enlightening discussion that will change the way you view the intersection of technology and auto sales.Subscribe for more insights and join us in navigating the dynamic landscape of automotive innovation.3 Main Takeaways The Transformative Power of Data and Technology in Automotive Retail: The episode highlights how advanced data analytics and technology are fundamentally changing the dealer-consumer relationship. It emphasizes the importance of understanding and utilizing consumer data to personalize experiences, predict consumer needs, and drive sales in the automotive industry.Balancing Consumer Data Utilization with Privacy Concerns: A significant focus of the discussion is on the ethical considerations of using consumer data. The conversation delves into how dealerships can navigate the fine line between leveraging data for business advantages and maintaining consumer privacy, especially in light of evolving data protection regulations.The Future of Automotive Retail and Emerging Technologies: The episode provides insights into the future trends in automotive retail, particularly the role of emerging technologies like AI, predictive analytics, and blockchain. It discusses how these technologies are not just theoretical concepts but are being practically applied to enhance customer experiences, streamline operations, and offer competitive advantages in the automotive sector.Connect

#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as packaging, main images, and videos, to improve click-through rates and overall sales. Chen also shares case studies of brands that have seen significant improvements in revenue by using Pickfu. Tune in to learn how market research can help optimize your advertising strategies. Key Takeaways: PickFu provides quick and private market research through targeted polls, which can significantly influence e-commerce success on platforms like Amazon and Walmart. Market research should be iterative and conducted before committing to product investments to avoid costly mistakes and ensure consumer resonance. PickFu stands out from other research tools by being user-friendly, making market research accessible to all types of users. Video and AI content is increasingly important in e-commerce and advertising, and PickFu is adapting to allow testing of these mediums for better ad performance. Testing creatives and making data-driven decisions with tools like PickFu can lead to immediate ROI and sustainable business growth. Check out PickFu Learn more about BTR Media Follow Justin Nuckols on LinkedIn Follow Justin Chen on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

GenAI in Marketing.  Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies.  Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy. 01:15 Meeting Michael Cohen03:33 The Plus Company08:06 Traditional Approaches to Marketing12:03 The Future of Marketing17:31 Data Augmentin's Role24:46 Data Inputs26:18 The AIOS Product31:39 Algorithms34:03 2 Min Plus Pitch41:13 Aggressive Innovation Roadmaps44:44 Next Marketing Disruption46:33 For FunLinkedIn: www.linkedin.com/in/macohen1/Website: www.macohen.net, https://pluscompany.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

GenAI in Marketing.  Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies.  Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy. 01:15 Meeting Michael Cohen03:33 The Plus Company08:06 Traditional Approaches to Marketing12:03 The Future of Marketing17:31 Data Augmentin's Role24:46 Data Inputs26:18 The AIOS Product31:39 Algorithms34:03 2 Min Plus Pitch41:13 Aggressive Innovation Roadmaps44:44 Next Marketing Disruption46:33 For FunLinkedIn: www.linkedin.com/in/macohen1/Website: www.macohen.net, https://pluscompany.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Lenders can easily integrate income verification into their workflow and verify any borrower at any point during the application process with Truework Income. By connecting every verification method into one platform, Truework helps lenders eliminate process disruptions, maintain a competitive borrower experience and reduce the fiscal impact of verifying income. Banks, credit unions and wholesale lenders are using Truework because it's the only platform making income verification as easy as clicking a button. 

We welcome Mary Ann Bartels, Chief Investment Strategist of Sanctuary Wealth, to give us an outlook on what 2024 has in store. Mary Ann brings all the data, and wraps it into a narrative that resonates. Across markets, economics, asset classes and the historical comparisons, Mary Ann makes some great points.  

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show NotesConnect With: Brian Mandelbaum: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show NotesConnect With: Brian Mandelbaum: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of DTC pod, Peter joins Blaine to share lessons from building Floof, as well as some tricks and growth levers from his time in the manufacturing & design business.We cover:- Prioritizing branding before product development.- Conducting focus groups and analyzing consumer data.- Exploring opportunities to partner with platforms like Kindred.- Identifying a gap in the market for accessible high-end pillows.- Utilizing out-of-the-box methods to grab attention and optimize marketing channels.- Designing for packaging, customer support, and unboxing- Staying focused on brand goals and not being swayed by short-term profits.Timestamps:04:48 Opportunity in the pillow market.08:03 Journey of brand building.11:41 Targeted direct channels, consider scaling.14:50 Unique pillow personalization experience.19:55 Using real models for pillow showcase.21:30 Healthy profit margins.25:11 Streamlined purchasing with design guidance.27:56 Empower consumers as designers.32:05 Discounts from designers and trade shows.35:17 Communicate brand value, aggressive growth.39:39 Kindred: platform for apartment swapping.41:37 Focus on social proof, partnerships.Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Peter Sivas - Founder of FloofRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Is there a safe answer to the oft-asked but rarely-known “what's my business worth?” From scaling to an exit strategy to the intricacies of valuation multiples, Paul and Seth tackle a range of listener questions. They even drill down on scaling a million dollar business towards the biggest possible exit. Seth shares his personal thesis with Paul about valuation, but it's not what you think. What could it be? What about monetizing consumer data, and using big data for marketing campaigns, cross-selling, upselling, and more?  You might miss Fat Pat this week, but you definitely don't want to miss Paul's soliloquy on when to buy and when to sell. Audio Mixing and Editing by www.verbell.ltd

In the last two weeks, we discussed the use of consumer data and how the FTC is using its power to respond to data privacy concerns. While there are stakeholders who are taking action in response, we wanted to explore a key question: what happens when the concerns raised are left unchecked? Following the 2022 Dobbs v. Jackson decision that overturned Roe v. Wade, we seem to have a test case. In part three of Radio Advisory's series on consumer data, host Rachel Woods invites Advisory Board experts Ty Aderhold and John League to discuss how the Dobbs decision impacts conversations around data privacy and how healthcare leaders should be thinking about protecting patient reproductive data. Links: Ep. 170: Data privacy and the FTC: Who is working to protect your data? Ep. 169: Innovative or invasive? How consumer data is changing healthcare Revisiting our Dobbs v. Jackson predictions, 1 year later Ep. 121: Researchers react: Roe is overturned Roe v. Wade is overturned. Are you ready to answer these questions? Dobbs v. Jackson: Key impacts across health care Learn more about Advisory Board On-Demand Courses

For years, consumers have felt the effects of the increased use of their data. From receiving targeted advertisements to personalized recommendations online, it is no secret that giants in various industries are taking advantage of complex consumer data. But how does this look in the healthcare space? In part one of a new three-part series on consumer data, host Rachel Woods invites Advisory Board experts Solomon Banjo and Ty Aderhold to discuss how various industry players are taking advantage and navigating the challenges of the use of consumer data in healthcare. In the conversation, they explore exactly what kind of information is being used, what this means for various stakeholders, and how the rising use of consumer health data is poised to radically change the industry. Links: HHS: How to handle reproductive health data after Dobbs v. Jackson 'Deeply troubled': Security experts worry about Facebook trackers on hospital sites Around the nation: FTC issues warning about usage of consumers' biometric data Winners and losers from FTC's increased focus on consumer privacy in healthcare How Companies Learn Your Secrets Learn more about Advisory Board's upcoming webinar on key innovations in cancer care for patients by visiting https://www.advisory.com/resources/events