Social Speak Network

One of the best visual tools to use on Pinterest is Infographics. Over the past few years, infographics have become a big deal. They are a great way to visually explain data to people. Not only are they easy to follow and digest, but they are also a powerful tool for capturing the attention of your target audience, teaching them some tips and tricks, and sticking with them long after they're out of sight.  Let's face it. Infographics just look at home on Pinterest. Be in on mobile or desktop, there is no denying that they fit perfectly on the Pinterest feed. And now, you'll find thousands and thousands of infographics on the platform. So if you're on those people or brands that are sharing infographics on Pinterest, then you'll have to find a way to stand out. Otherwise, yours will be lost in the sea of content.    People can get too caught up in making an infographic, what data do you use, where do you find that data, how do you create the image, what colors do you use, etc. The list goes on and on. We have created a 5 step system for you to follow to create the BEST infographics for Pinterest! Learn more at https://socialspeaknetwork.com/how-to-create-the-best-infographic-for-pinterest/

It's important to think of Pinterest as a search engine, not just a social media platform. This means that people use Pinterest to find things they're interested in, like your blog posts. Similar to a search on Google. Pinterest is a great way to drive traffic back to your website and grow your blog's brand. Here are 5 reasons how using Pinterest as a blogger can help improve your blog's SEO, bring in more traffic, and grow your audience. Learn more at https://socialspeaknetwork.com/wondering-if-pinterest-is-worth-your-time-as-a-blogger

Today, we will go through Pinterest, and we are going to do an audit on our account. So we have been working with Pinterest for a long time. We use Pinterest for many of our clients, driving traffic back to their website through a very strategic Pin strategy, posting to different boards, Tailwind communities, and different Pinterest groups, and also through promoted Pins. We were coming in to do this anyway to make sure we're doing as we say to do. It's one of those, "Do as we say, not as we do." [chuckle] We want to make sure that what we're doing with our clients, that we're doing for ourselves as well. So as you'll see, we are in our business Pinterest account. And when you come to your Pinterest account, you want to make sure that it is a business account. And you'll see your home feed here. The reason why you want a business account is because of the analytics and the ads. So with a business account, there are also a few different Pins you can create. The analytics are very important because they will show you how many views you have each month on your Pinterest account. It will also show you what pins are being saved and have the most engagement, and your ads to promote those ads to drive more traffic back to your website. Learn more at https://socialspeaknetwork.com/how-do-a-pinterest-audit/

Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic? Pinterest isn't a social networking platform, it's a search engine where people search for images and then save them. That means Pinterest users are looking for new content, fresh ideas, and discovering new websites. And since most business and content creators are focusing their marketing efforts on Facebook and Instagram, Pinterest can help set yourself apart from the competition. Here are five easy ways for tapping the power of Pinterest to drive more traffic to your blog. Learn more at https://socialspeaknetwork.com/how-to-drive-more-traffic-to-your-blog-with-pinterest/

Instagram is one of the biggest social media platforms today, with over 1 billion monthly users worldwide. With so many users on the platform and the ocean of posts being published every second, odds are you're getting fewer and fewer comments and engagements on your posts. Worse, some of your posts may not be reaching your desired audience. But with the right strategies, you can level up your Instagram comments rate and watch your notifications go wild. If you're not getting enough comments on your Instagram posts, keep reading. In this blog post, we listed down some tips to help you get more comments on your posts. Learn more at https://socialspeaknetwork.com/clever-ways-comments-instagram/

As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong. Every business owner I know has more on their plate than usual at this time of the year. They're focused on mapping out their holiday social media strategy and pushing out online deals that would capture their audience's attention. After all, consumers are already at their computers, with their credit cards on standby. You don't want to get left behind. Use these tips to get ahead of the marketing game and stand out from the competition. Learn more at https://socialspeaknetwork.com/social-media-tips-for-the-holiday-season/

Can you believe we are already in the last month of 2021? It has flown by, and that brings me to my point of this video today. When to hire a digital marketing agency? When is it time to bring in a company to help with your online marketing? This can be anything from social media to blogging, videos, your overall strategy, website help, landing pages, lead magnets, all of these components equal a big piece of your marketing, and with online marketing, there's no way around it. You have to be online. Learn more at https://socialspeaknetwork.com/when-is-it-time-to-hire-a-digital-marketing-agency/

In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign. While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to them simply because they find it hard to stay up-to-date on what's really going on with social media. To help you separate facts from fiction, we listed down some of the most common social media myths you need to leave behind in 2021. Believing these myths will only cripple your marketing campaign. Learn more at  https://socialspeaknetwork.com/social-media-myths-need-busted/. 

One thing that has been coming up in our business a lot lately is this roadmap to digital marketing. Where do you start, when do you run ads, how do you create an online community? And a lot of times, we just want to jump into one component and hope it works. Digital marketing has grown so much over the past, just five years, just a year, six months. So it's always changing, it's always growing, which keeps us on our toes because they're always adding in new things. When you think of your digital marketing, you always want to be thinking of your client or your patient's journey. What are they searching for, how are they going to find your content? How are they going to follow you, how are you going to build the know, like, trust factors? We created this roadmap. There's a lot of moving pieces, and you can't just focus on one thing. Learn more at https://socialspeaknetwork.com/how-to-create-a-roadmap-for-your-digital-marketing-strategy

When you manage several social media channels and create lots of content, it can be challenging to keep up. A social media content calendar helps you plan your content and visualize your strategy over time. It allows plenty of time to fill the spaces with relevant content, preventing you from publishing poorly written posts. It will prevent you from going into a full panic mode since everything was planned and pre-scheduled. Need help in creating social media content calendar? Follow the tips below. https://socialspeaknetwork.com/7-tips-for-creating-a-social-media-content-calendar

Today, we are going to walk through how to upload a video correctly to YouTube. And it's kind of one of those things, fill out all the blanks, but there are some things that people don't understand that play a big piece in the SEO of your YouTube channel. So when you log in to your YouTube channel, you will have this create video here. Now, a tool that we use is called Tube Buddy, and this is a great add-on to really help add SEO, Search Engine Optimization to your YouTube videos. So we'll get to that within this tutorial, but it's called Tube Buddy, and so right here, you're gonna click to upload your video. And after you upload your video, and it just takes a quick second since I'm doing a screen share. You're going to have an option to select the files from your computer. I'm gonna go ahead and just do this Zoom recording I had done earlier with a client, so it's gonna upload the video. Based on the length of your video, it will determine how long it takes to upload it. Okay, so once you have the video, it's processing the video, YouTube does a great job of walking you through what you should be doing, okay, so again, filling out those blanks. Learn more at https://socialspeaknetwork.com/how-to-upload-a-video-to-youtube-correctly

When you post something on Facebook, Twitter, Instagram, or LinkedIn, you want people to like your post and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement. Here are some ways to craft social media posts that create engagement. https://socialspeaknetwork.com/tips-writing-social-media-posts/

Digital marketing is becoming the new wave of healthcare marketing. With the growing competition in the healthcare industry, it is important to stay on top of digital marketing and keep your organization at the forefront of change. Today, the competition is getting tougher and patients are getting smarter. Many of them even turn to Google for quick answers to health-related concerns. If you want to get more customers to your door, then you need to get in front of your audience and have a solid online presence. Otherwise, someone else will. This is why it’s important to have a healthcare marketing plan — so you can reach potential and existing patients at the best time. Ever wonder what it takes to create a successful healthcare marketing campaign? We listed down some tips that you can incorporate into your marketing plan right away.    Visit https://socialspeaknetwork.com/6-tips-for-a-successful-healthcare-marketing-campaign/ for the complete blog and transcript.

Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it's also considered a social media platform. With over 2 billion monthly average users, Youtube isn't showing any signs of slowing down. If you're looking for ways to get your products or services in front of your target audience, we highly recommend that you include Youtube into your marketing mix. Here are six ways you can use Youtube as a marketing tool for your business or healthcare practice. Learn more at https://socialspeaknetwork.com/6-ways-to-use-youtube-as-a-marketing-tool-for-your-business/

In today's blog, we are going to cover LinkedIn, and LinkedIn is actually the oldest social media platform. It has been around since 2002 but it wasn't considered a social media platform back then. As of now, there are over 660 active monthly users and in 200 countries and over 30 million companies on LinkedIn that are actively using it each and every month. This is huge, this is huge. LinkedIn, I feel, is a very overlooked platform. A lot of people still think of LinkedIn as just a recruitment tool, just to find jobs, and that is not the case whatsoever. LinkedIn has come such a far way and they have really implemented some really cool things to help you grow your business, and it is... I see a lot of B2B but I also do see a lot of B2C, business-to-business, and business-to-consumer. Learn more at https://socialspeaknetwork.com/how-to-use-linkedin-for-both-personal-and-business

With over 7.5 Million blog posts published every DAY, it is important to make sure you aren't just putting up content, but that you are following the best practices for Search Engine Optimization. Here are just a few Black Hat vs White Hat SEO strategies and why you should consistently create content with your target market in mind rather than trying to find loopholes to rank more quickly on Google!

Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists? Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app and how you can leverage it for your business. Learn more at https://socialspeaknetwork.com/6-ways-to-grow-your-business-using-clubhouse

Today, we're going to talk about Canva, and we've talked about Canva a few times in the past. The reason I want to bring it up again is it's such an important tool to your digital marketing strategy. Canva is going to be your go-to resource if you are doing any type of social media, blogging, YouTube videos, you're going to be able to create all of your custom graphics through Canva. And the one thing I love about Canva the most is that they make it super user-friendly, they're always introducing new aspects to the platform, and it really allows you to stand out from the crowd and you don't have to be a graphic designer in order to do this. That's what I love most. When you come to Canva, there is a free version and a paid version. We use the paid version, I think it's $12.95 a month, and it's amazing. What you're going to do is you can come in here and click "Create a design." As you can see, there are so many different types of designs you can choose from.   Learn more at https://socialspeaknetwork.com/how-to-create-custom-graphics-in-canva

By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content. You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “post”. A few minutes later, you checked again hoping to see some likes and comments. Unfortunately, there is none. Here’s the thing… If you’re not getting views on your LinkedIn posts, then you’re missing out on thousands of potential leads. The good news is that you can boost your engagement rates with just a few tweaks. Follow these tips to write Linkedin posts that attract views and engagement - https://socialspeaknetwork.com/6-easy-tips-to-make-your-linkedin-posts-standout/

Today's podcast discusses remarketing ads or retargeting ads. Specifically, we're going to be focusing on Facebook, however, this also applies to Google or any other ad network that you're on, as long as you have that tracking code on your website, that then tracks what people have been doing with either the ads, or with your website once they get there. First of all, why should you have retargeting ads for your marketing? There are five main reasons that I think of when it comes to remarketing ads. These include: Brand Awareness Create more qualified leads Show Your Audience Compelling Content that Aligns with Their Interests Automate and Streamline Upsells and Sales Increase ROI with Retargeting Ads Read the blog at: https://socialspeaknetwork.com/5-benefits-to-running-remarketing-ads-on-facebook/

In our most recent podcast, we interview G. the Creative Director at B.Co Agency. With over 11+ years in design and creative visuals, I have been able to study and learn the creative industry and the impact of having proper marketing tools. With my role as the Producer and Creative Director at B.Co Agency, it is my mission to continue to study, learn and produce for companies big and small to help their clients take action! My goal is to produce visual tools that can exponentially grow the company’s byways of video marketing.   Learn more today at https://socialspeaknetwork.com/how-important-is-video-marketing-we-ask-the-experts/

For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for  DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also for healthcare providers and organizations. Pinterest isn’t the first platform you’d think of when promoting your practice, but it can introduce your practice to a whole new audience. Plus, it can help you drive traffic to your website, generate leads, and even attract new patients. So if you’re still not using Pinterest for your healthcare practice, now is the best time to get started.  Here are 6 ways to use Pinterest for your healthcare marketing plan. Learn more at https://socialspeaknetwork.com/6-ways-to-use-pinterest-for-your-healthcare-marketing-plan

We are always talking to you about planning out your content, the importance of having a content calendar, researching your keywords, and it all comes down to consistency. With digital marketing, consistency is king, and this goes hand-in-hand with your social media posts. If you are trying to grow your social networks and you Google how to increase, or how to grow your Instagram followers or your Facebook likes, one of the first things that come up is consistency.   Learn more at https://socialspeaknetwork.com/content-consistency-is-king/

Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform. Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a serious platform. But as of now, it’s the social media platform with the most opportunities to go “viral.” It provides a great opportunity for you to build a solid online presence and position yourself as an industry expert. Read the full blog at https://socialspeaknetwork.com/tiktok-101-6-tips-for-healthcare-professionals-and-organizations/

In this podcast, we are going to be diving into some tips and recommendations that we follow for punctuation, mechanics, and general style guides for your digital content creation. We’ve found over the years that there are a lot of different preferences for writing styles online, and though you want your voice to reflect your brand and speak to your target market, there are some things that we consistently see businesses doing online that they potentially shouldn’t be doing. We are focusing on websites, blogs, and social media, rather than white papers, research articles, and other technical guides. However, many of the points discussed can be brought into this type of writing, as well. Also, it is important to note that digital content does differ drastically from print, scholarly articles, and research.   Additionally, this isn’t a complete guide, but top tips to step your writing up a notch.   You can read the full blog at https://socialspeaknetwork.com/punctuation-and-writing-styles-best-practices-for-digital-content/

Let’s face it. Most visitors won’t buy your products or use your services on their first visit. The majority of them are just looking around. They’re not even sure your offer is what they really need. Just because they aren’t buying anything, doesn’t mean you have to ignore them. Remember, these are potential customers or clients. And it is a good idea to capture their email address and start building a relationship with them. How? Through their inbox. Having an email list gives you the opportunity to talk to communicate directly with your audience. You can even use it to pitch your products or services. But the question is… How do you build an email list? Here are some tips to help you get your first 100 email subscribers. Learn more at https://socialspeaknetwork.com/list-building-how-to-get-your-first-100-email-subscribers

Today we are going to talk about different ideas for a family practice to build their digital marketing strategy. We will go over - being a resource, being found online, email marketing, website functionality, and lead generation. Learn more at Be a resource https://socialspeaknetwork.com/digital-marketing-tips-for-family-practice

You probably belong to at least 3 Facebook groups, right? But have you ever considered creating one for your practice? If not, then you should. In this blog post, we’ll show you how to leverage Facebook groups for your medical practice.   Read on to discover how to use Facebook groups to support and grow your practice - https://socialspeaknetwork.com/how-to-leverage-facebook-groups-for-your-medical-practice/

In this podcast, we review the steps to make sure you are optimized for local searches for your business or health and wellness center with multiple physical locations.   We review: Creating a page specific for that location rather than having every location only listed on one page Adding content specific to that location on this new location page - Claiming a Google My Business profile for each location Adding other directory listings for the locations Optimizing on-page settings such as the meta description and page title Linking to the location page from the content created by your specialists in the blog Building reviews for your locations And More!

Keyword research can be laborious. The research process often takes hours, only to find out that just a handful of the keywords are worthwhile. Sure, it is a time-consuming process. But it isn’t something that should be taken lightly. Why? Because SEO helps make your website more visible. And when done right, it can dictate not just the traffic you get, but whether or not that traffic converts. But how can you make the most out of your SEO keyword research? Use these timeless keyword research tips to ensure you attract qualified traffic. Learn more at  https://socialspeaknetwork.com/6-timeless-keyword-research-tips-to-boost-your-seo-content-strategy

I know that 2020 was quite the year, and we had to make a lot of changes in our digital marketing strategies, so today we're gonna cover seven social media trends for 2021. The first one being telehealth. Telehealth is not going away, we're going to have to continue the awareness that your practice is offering telehealth consultations and make sure that your patients feel safe and comfortable doing that, so continuing those posts, letting them know the process, and making sure that it is user friendly for them to schedule that telehealth consultation. Number two is sharing more about the patient's journey, getting those testimonials because again, going back to having your patient feel safe, and if they are... If it's a telemedicine or telehealth experience, we want to make sure that you're telling the story of what that's going to be like, how is it going to work for them, and also recognizing when a patient starts with you and what they came in for, and being able to document that journey and that process that they've had and allowing them to tell their story, so really pushing that with them.   Learn more at  https://socialspeaknetwork.com/7-social-media-trends-for-2021/

In this podcast, I discuss how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was a Google algorithm update. If you follow anybody who talks about SEO, they are talking about this update and about the volatility that a lot of industries saw especially healthcare. But I think the biggest thing that this volatility comes down to is that Google wants to show individuals the best content for whatever search they're looking for. So Google's algorithm updates are continually trying to weed out the websites that are following bad SEO practices, and that haven't taken the time to update their website to make sure that it's fulfilling all of the most recent and up-to-date SEO protocols. I wouldn't worry so much about this algorithm update. Another one is going to happen again. Everything that you change now might change again. So instead of focusing on the minute details, as long as you have proper SEO in the back-end structure of your website, and for that, please feel free to reach out, we can run a couple of reports for you, make sure that that is all set up correctly. But instead of really focusing on that and worrying about that, worry about the content that you're putting out there, and that you're putting together. So I had a great call today with a new prospect, and he runs a few websites that put out exceptional articles, interviews, information for his clients, and really his goal is to empower them to be able to make informed decisions. And that is the whole goal of his website, however, we recommend any website, any service-based website, or even product-based website, seeks to fulfill the same goal and the same mission.   Read the transcript at: https://socialspeaknetwork.com/how-to-find-topics-for-articles-and-social-media-posts-in-2021/

Everybody loves prizes and freebies. And when it comes to social media marketing, there is no easier way to win over your target audience and grow your following than running contests and giveaways. After all, it’s the season of giving, right? Capitalize on the holiday season by running a contest or giveaway. When done right, it can serve as a free advertisement for your brand. This is great, especially if the nature of your contest is to encourage people to share your post, which can help you build awareness. Soon, you’ll have a very strong following. Here are 7 holiday-themed contests and giveaways you should try to boost your social media presence. https://socialspeaknetwork.com/7-holiday-themed-contests-and-giveaways-to-attract-new-followers

Hello everyone. Happy Wednesday. I'm excited to talk about Googling yourself today in today's blog. If you listen to our podcast on Monday, the first two questions that we had spoken about were, why is it important to Google yourself and your practice and how do you fix the information that is out there if it's incorrect or outdated. Learn more at https://socialspeaknetwork.com/the-importance-of-googling-yourself-and-your-practice

It is National Podcast Week, and in today's podcast, we will be covering some great information!  Today the questions we will be covering are: Why is it important to Google yourself and your practice? How do you fix outdated or wrong information on old directories? How often should you be updating your content on your website and social media sites? How does each social platform work for your practice?    Be sure to subscribe to our podcast on Podbean and iTunes

The holiday season isn’t just important for retail businesses, it is also a great time for healthcare providers to revamp their digital marketing strategies. Most people who have put off elective procedures are now scrambling to slip in final treatments and appointments before the year ends. Since they are typically seeking non-urgent care, they have the luxury of shopping for healthcare. By staying active on social media, you stay on top of mind. There are many ways you can promote your practice to reach these patients in the coming weeks. Hopefully, these holiday marketing tips will help you get your gears turning and start driving results your way. Festive social media content Film a holiday marketing video Holiday email marketing Host a social media contest Invite your audience to submit their New Year’s Goals Give back to the community Read the full blog at: https://socialspeaknetwork.com/fun-and-festive-holiday-marketing-tips-for-healthcare-professionals/

Today we are going to be talking about website security. This includes how to keep your website up-to-date, as well as what to do if you do find that you have malware on your website. We are specifically talking about WordPress websites here, and I will be sharing my screen, so if you are listening to our podcast, please head on over to socialspeaknetwork.com and check out the related blog post or over to YouTube just to watch the video. The first thing that we are going to be talking about is backups and tools to utilize for backing up and why it's important. Then we are jumping into updating your WordPress files, removing unused themes and plugins, adding a layer of security, and finally, if you've been hacked, what to do.   Read the transcript at: https://socialspeaknetwork.com/website-maintenance-and-malware-for-2021/

Instagram has grown to a whopping 1 billion monthly active users. The competition on the platform is palpable. If you’re wondering how you can shine in this overcrowded space, you’re not alone. Growing your Instagram following organically can be a challenge, but it’s not impossible. In this blog post, we’ll share with you some foolproof ways to take your Instagram game to the next level.  https://socialspeaknetwork.com/8-ways-to-grow-your-instagram-following-organically

Healthcare is an increasingly competitive field, and reaching new patients require a strong digital marketing strategy. One of the best ways to attract new patients is through social media marketing. Social media and healthcare are a powerful combination. It can be a key place to share breaking information, raise public awareness about health concerns, and combat misinformation. When using social media for marketing purposes, it is important to keep in mind that social media marketing is more than just creating an account and then posting updates once in a while. If you’re looking to do more with your healthcare social media marketing, we urge you to read on. Use these tips to start improving your strategy.   Learn more at https://socialspeaknetwork.com/best-practices-for-healthcare-social-media-marketing

This is our first podcast for our monthly Q&A  series. In this podcast, we will go over - Why is it so important to do a social media audit and get rid of old accounts? - Does blogging help your SEO and how can you find keywords/phrases to blog about? - Why is it important to mix up your social media content? - What are a few tools we use to make our digital marketing life a bit easier?  - Why should you be running Facebook ads, even if you feel they haven’t been successful before. To learn more or schedule your free 30-min consultation https://socialspeaknetwork.com/

In today's blog, we walk through each social media platform, including YouTube, and mention a few organic ways you can increase your followers. Each platform is different, but it's important to understand how each of them works and how you can grow your accounts organically with a little bit of leg work! To learn more and read the full blog visit https://socialspeaknetwork.com/how-to-build-your-followers-on-social-media

We had the pleasure of interviewing Jessican Suzanne, who is a Health & Wellness Coach on a mission to help women thrive in each area of their lives. Jess shares with us challenges and successes she has had as an online coach, reaching her target market, staying connected, and growing her business.  To learn more about Jess visit her website at https://www.jessica-suzanne.com/   To learn more about Social Speak check out our website at https://socialspeaknetwork.com/

There is no denying that videos are the most engaging type of content. They bring concepts to life, captures attention, and engages viewers. But let’s face it. Creating quality video content requires a lot of time and effort. It only makes sense to maximize its potential by converting it into different content formats. Repurposing content doesn’t just save you time and resources, it also increases reach. Ready to stretch your video content as far as it can go? We listed down some of the most effective ways to repurpose your video content.   Read the full blog at: https://socialspeaknetwork.com/6-ways-to-maximize-your-video-content/

A good email starts with a subject line that captures the recipient’s attention. It has to be engaging and interesting enough to give people a reason to open and read your email. But let’s face it. Writing a catchy, powerful subject line isn’t easy. Some don’t even give it much thought. If this is you, then you’re making a big mistake. It doesn’t really matter how valuable your message is. If your emails aren’t getting opened, then they’re not getting read. The chances of your emails being ignored are pretty high unless you have a powerful subject line. Use these tips to get your emails opened, read, and, and clicked. Learn more at https://socialspeaknetwork.com/6-tips-for-writing-email-subject-lines-that-get-opened/

We are entering the 4th quarter of 2020, and it's time to start thinking of your social media plan for 2021. In this video, we walk through the steps you need to take to lay out your plan for 2021. If you need help or would like to schedule a consultation please visit https://socialspeaknetwork.com/contact-us/

When Instagram was launched in 2010, its primary focus was to feature photos that were specifically taken on mobile devices. The platform quickly became known for selfies and food pictures.   Later on, it became a marketing platform for businesses and professionals to tell stories, deliver meaningful messages, and engage with their followers. If you play your cards right, Instagram can help you build a huge and loyal community and eventually grow your brand or business. Unfortunately, Instagram is not the easiest platform to master. Knowing what mistakes to avoid is important to help you succeed on the platform.   Let's take a look at six common Instagram mistakes that can keep your brand from growing. If you've fallen prey to any of these mistakes, be sure to fix them immediately.   Read the full blog at https://socialspeaknetwork.com/6-instagram-mistakes-that-keep-your-brand-from-growing/  and be sure to Subscribe for more tips! SHOW LESS

In today's episode, I am going to be talking to you about using Search Engine Optimization strategies in Pinterest marketing. 2020 has created a very interesting landscape for business owners, and this is because we no longer have to stay focused on reaching clients in our local geographic area. Because of telehealth and platforms like Zoom, we can really look and start expanding and reaching people nationwide. Pinterest is a fantastic way to go about doing that because you aren't necessarily going to reach people within your geographic location. Because of the use of Zoom, clients are used to working with people who really could be anywhere. They're used to getting information from online, rather than going and sitting down with an individual. So 2020 has really created this landscape where even as a small business who really works with individuals locally, you now can really extend that net a lot wider, and Pinterest creates the perfect opportunity to do search engine optimization and reach the folks who are specifically looking for your product, your services, and your expertise. How Pinterest search algorithm works is it looks at four different top things: 1 - The domain quality 2 - The pin quality 3 - The Pinner quality 4 - The topic relevance. Let's dive into these individually. The first item is domain quality, this is really to ensure that the websites that have pins coming from it are highly ranked in terms of Pinterest, so if you have never pinned before, if you've never claimed the website before, anything like that, Pinterest is less likely to show your pins to other users in Pinterest. So how do you improve your domain quality in the eyes of Pinterest?

You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI. Email is one of the most efficient channels for delivering advertising messages to people who have shown interest in your services. It allows you to connect with them on a personal level, which helps you build a relationship with your audience and drives your practice forward. So how do you ensure that your email efforts drive in the most bang for your buck? Here are some tips. https://socialspeaknetwork.com/email-marketing-tips-for-your-healthcare-practice

Content marketing involves creating and sharing content that attracts and interests your target audience. The goal is to create high quality content that your audience will find valuable. When done right, it can convert prospects to patients or clients. If you’re thinking of using content to attract patients and clients, it’s a great decision. By providing your audience with useful and relevant content, they are more likely to engage with you, share the content with their family and friends, and return for more. Not only will it capture the attention of your target audience, it will also help you build your credibility and position yourself as an industry leader. As compared to other sectors, the healthcare market has shown a slow adaption rate when it comes to content marketing. By implementing a content strategy now, you’ll have less competition in your industry and get ahead of your competition. Here are 5 content marketing ideas for your practice.   Read more at https://socialspeaknetwork.com/5-content-marketing-ideas-for-your-practice/

People are searching for everything online - from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception. Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As such, the goal is to make sure you show up at the top of the search engine results page. When done properly, SEO has the potential to earn an impressive ROI for your practice and attract the leads you need to grow. Here are 5 SEO strategies to get more patients for your medical practice. https://socialspeaknetwork.com/5-seo-strategies-to-get-more-patients-for-your-practice

Having a strong Instagram Stories Strategy is very important to stay top of mind with your followers. Instagram Stories are usually the first thing people see when they log onto their accounts. Instagram gives you a ton of different options to be creative with your stories! Learn more at https://socialspeaknetwork.com/blog/