Podcasts about skags

We talked about Groundhog Day and how to escape from your lap band and Subway and the SKAGs up in Skagway and putting Booger Beans on a tour rider and castles and darts and "Celebration" by Post Malone   Full episode at https://www.patreon.com/posts/wfym-185-s-k-g-s-98004126

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones? (13:03) How do I add a logo as an asset to my ads?(16:59) Should I use SKAGs for competitor campaigns?(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?(35:35) Can you control lead value with max conversions?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to get started if you want to make Google Ads management your career.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about eliminating bad leads from Google ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about e-commerce google ads account structure.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about running multiple Performance Max campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to measure responsive ad headline success.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about the relevancy of phrase and exact match keywords.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about when to use negative keywords.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to transition from single-keyword ad groups.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads. (2:51) How to transition from single keyword ad groups(8:12) When to use negative keywords(23:35) Do phrase and exact match keywords still matter?(25:56) How to measure RSA headline success(33:01) Multiple performance max campaigns(36:08) E-commerce Google Ads account structure(39:23) Getting bad leads from Google Ads(44:17) Where to start if you are new to Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

TV Guide 02/09/05 The search is on for Ethan, the crazed jungle denizen who let Claire escape from him and now wants her back...or else. The manhunt's driven by Charlie, guilt-ridden by memories of another woman he let down that are recalled in telling flashbacks. The guys head back to England to hang with the Skags and the Moose's and dig deeper into Charlie's (The Bucket) backstory.

SKAGs have been a PPC best practice for a long time, but the times are changing. Google's improvements in AI and smarter campaign types are causing me to rethink account structures.  I think it's time we try some experiments. Listed to today's episode to see what I'm recommending. You can find a complete transcript of this episode at https://jimlastinger.com/52. If you decide to run an experiment, tell me how it goes! DM me @jimlast on Instagram. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you've enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast

This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions?      Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off.  I just can't fathom why the keywords I have selected wouldn't work at all.     Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affect Google Ads.(4:04) Targeting a national campaign for good resultsI'm running Google Ads campaigns in one location and was getting good results. I've scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results? (12:08) Software as a service (SaaS) keywordsI am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off.  I just can't fathom why the keywords I have selected wouldn't work at all.(21:29) Blocking websites in a dynamic remarketing campaignShopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I've been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don't have the time to eliminate hundreds of websites every day! So, isn't it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?(31:22) SKAGs for e-commerceI believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions?(38:38) NFTs effect on Google AdsDo you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy

Single Keyword Ad Groups (SKAGs) have been a controversial topic in the PPC industry over the last few years. But why? The Paying for Attention hosts explain exactly why you should still use SKAGs and why it's still the best structure for most PPC campaigns.

Meet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital.In this episode, you'll hear about perfecting product-market fit in the red ocean of PPC agencies. You'll learn: how to know if PPC will work for your SaaS business; the key element to consider when planning your demand generation strategy; and the best Google ad campaign structures. Finally, you'll hear about a case study on scaling from 5,000 to 50,000 in ad spend for a SaaS business. Enjoy!  Notes:- 03:05 Niching Down to a PPC Agency for SaaS Companies- 08:50 How To Know if PPC Is Right for Your Business- 11:30 Setting Benchmarks and Understanding the Unit Economics- 14:30 What the Most Advanced PPC Advertisers Are Doing- 16:40 Best Google Ads Campaign Structure: SKAGs- 18:05 The Hagakure Method to Structuring and Optimizing Campaigns- 19:25 Understanding LTV and Activation Rates of Different Geos- 20:40 Case Study: Scaling Up PPC for Landbot.io- 24:10 The Most Common Mistakes SaaS Make When Scaling Up PPC- 26:10 The Best Advice for Anyone Starting in PPC- 27:35 How To Optimize a Website for Higher Demo Conversion Rates- 31:25 Big Lesson: Seeing Companies Spread Themselves Too Thin- 32:25 The Challenge of Standing Out and Branding- 35:55 Lightning Questions

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2     Show Notes:This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode.Don't miss the weekly Aftershow:Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/ Support the show (https://www.patreon.com/paidsearchpodcast)

Single Keyword Ad Groups (kurz SKAGs) sind so wichtig, dass wir ihnen eine zweite Folge in diesem Podcast widmen! Außerdem hat Stephan mal wieder einen heißen Video Ads Trick für dich & am Ende stellt dir Malte ein Terminbuchungstool vor, welches dein Leben verändern wird!

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in the house. Thank you to everyone who asked questions on our LIVE stream!  There will be timestamps below to help you find the answers to your questions! About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to grow to hack the platform. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.LIVE Q&A TIMESTAMPS 00:00 - Welcome to the LIVE10:05 - start over Honeymoon Period 12:13 - getting ungated13:20 - QR code 15:05 - too much traffic to a listing 16:56 - Assembling of a kit with China 21:01 - Chinese black hat sellers 24:44 - sole proprietorship to an LLC26:08 - Should I go hard on PPC now? 27:27 - Catalog page in Brand Registry 29:46 - increase the bid31:18 - purchasing more inventory help low taxes 33:39 - send Purchase Agreement to supplier 35:07 - reuse the listing 36:51 - "nuke" the listing and rest the Honeymoon period? 38:29 - replying to product reviews 39:24 - someone using our UPC what to do?41:46 - using RebateKey43:49 - common reasons accounts get suspended 47:41 - China customs 48:25 - display in Top 10 then removed then Top 10 again50:34 - Manychat (sfb)53:16 - credit for the units of shipments, wrong shipping labels???54:55 - SKAGs 58:02 - Asin check #11:02:04 - Vendor Central and Seller Central, should I have both? 1:03:57 - fix stranded inventory 1:05:34 - P&L1:06:10 - To be answered next LIVE!!!1:06:46 - Amazon Profit Calculator 1:07:41 - make a new ASINs or used the old ones??1:07:57 - PPC Bids 1:09:00 - "inactive - out of stock" Honeymoon period 1:09:20 - Rebate Key or Sellerchatbot 1:09:40 - Blurry preview for Aplus Content 1:10:28 - Sales to ad campainges 1:11:21 - drop shipping on big box retailers 1:11:50 - organic sales 1:12:52 - hijacked my bundle when I ran out of stock 1:13:39 - merge duplicate ASIN's (Link to Video: https://www.google.com/search?q=merge+duplicate+myamazonguy&rlz=1C1SQJL_enUS771US771&oq=merge+duplicate+myamazonguy&aqs=chrome..69i57j33i160.2679j0j4&sourceid=chrome&ie=UTF-8 )1:14:43 - expanding to euro and japan 1:15:00 - multiple identical items 1:15:44 - wholesale restrictions 1:16:28 - Body weight scale restricted 1:16:50 - Amazon Shipment restrictions 1:17:57 - ASIN with 2 child listings 1:18:52 - bullets KWs1:19:33 - Parentage advantages 1:20:38 - ASIN review #2 1:22:52 - best option... selling UK/Eu or selling in the US1:25:03 - "take care our listings" 1:25:38 - provide copy/image ✅Get 50% off 1 month with Helium 10 https://crushtrk.com/?a=427&c=353&p=r...​✅Save 30% off Jungle Scout https://junglescout.grsm.io/myamazonguy​✅Get Amazon Consulting at https://myamazonguy.com/Support the show (https://www.paypal.com/paypalme/myamazonguy)

On this evenings episode of the Ratknife Podcast we will break down yet another classic, Fred Dekker’s: The Monster Squad. You know the drill you cat heads, crank that dial, hold onto your nards and find yourself a virgin that speaks German, because it’s about to go down. WWW.RATKNIFE.COM Social: @RATKNIFE --- Send in a voice message: https://anchor.fm/ratknife/message

We welcome two guests on to the show for the first time! We are joined by Gemma Russell & Jake Surrey from Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits. During the episode, we discuss how you can optimise your Google Ads account. They share some of the research that goes on behind the scenes before a large account goes live. We also discuss some of the different settings that you might want to consider when building out your account. Some of the topics we discuss include bidding strategy, budgets, goal setting, SKAGS, quality score, and more. Stay tuned for part 2 - which focuses on upscaling your account and successful ad copy.

In this episode of The Green Flame, we speak with Derrick Jensen. Derrick is a co-author of Deep Green Resistance, and the author of Endgame, The Culture of Make Believe, A Language Older than Words, and many other books. Derrick's website: https://derrickjensen.org/ This show features the song, The Man Sitting Right Next Door by SKAGS. Music video for The Man Sitting Right Next Door: https://www.youtube.com/watch?v=KzlvgEWAIVs  SKAGS on Bandcamp: https://skagsband.bandcamp.com/ Subscribe to The Green Flame Podcast • Apple Podcasts • RSS Feed • Stitcher • YouTube About The Green Flame The Green Flame is a Deep Green Resistance podcast offering revolutionary analysis, skill sharing, and inspiration for the movement to save the planet by any means necessary. Our hosts are Max Wilbert and Jennifer Murnan. Donate here to support our show and broader political work: https://deepgreenresistance.org/en/support-us/donate-to-deep-green-resistance

In this episode of The Green Flame, we speak with Will Falk. Will is a writer, lawyer, and environmental activist. The natural world speaks and Will's work is how he listens. He believes the ongoing destruction of the natural world is the most pressing issue confronting us today. For Will, writing is a tool to be used in resistance. Our conversation focuses on the Rights of Nature movement, Will's efforts to advocate for the Rights of the Colorado River, and his book, How Dams Fall. Will's website: http://willfalk.org/ Buy Will's book: https://homeboundpublications.com/product/how-dams-fall-by-will-falk/ This show features the song, The Guillotine by SKAGS. Music video for The Guillotine: https://www.youtube.com/watch?v=mTnhn7ktBuw SKAGS on Bandcamp: https://skagsband.bandcamp.com/ Subscribe to The Green Flame Podcast • Apple Podcasts • RSS Feed • Stitcher • YouTube About The Green Flame The Green Flame is a Deep Green Resistance podcast offering revolutionary analysis, skill sharing, and inspiration for the movement to save the planet by any means necessary. Our hosts are Max Wilbert and Jennifer Murnan. Donate here to support our show and broader political work: https://deepgreenresistance.org/en/support-us/donate-to-deep-green-resistance

This week we are chatting about our 'Bottom Feeding Approach' with our very own Johnathan Dane and Spencer Currie. They'll walk you through how we developed this new Google Ads strategy and how you can use it to eat up all the last bites of your leftover search traffic to optimize your CPAs and maximize conversions! Read about it here: https://klientboost.com/ppc/bottom-feeding-approach/ Watch our animated BoostBits video about it here: https://www.youtube.com/watch?v=TBp2WZhm96Y&feature=youtu.be Read the transcript here: https://klientboost.com/boost-sauce/bottom-feeding-approach-podcast/ If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Show Notes:Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Då var det dags för oktobers avsnitt av Sökpodden. Denna gång pratar vi om E-A-T, genomsnittsposition på Google Ads samt målgruppsstorlekar på Facebook Ads. Du lyssnar väl? Inlägget #54 E-A-T dök först upp på Sökmotorkonsult.se. Liknande artiklar: #53 rel=”hint” #52 SKAGs #13 Sextio procents lägre CPA

Sind Single Keyword Ad Groups (also Kampagnen mit einem Keyword) ein absoluter Google Ads Dauerbrenner, oder einfach nur Käser? Nochmal zum notieren: SKAG (Single Keyword Ad Group) und STAG (Single Themed Ad Group). STAGs enthalten thematisch (themed) zusammenpassende Keywords. Malte Helmhold und Stephan Wolf unterhalten sich wie immer ausführlich über Vor- und Nachteile dieser beiden Google Ads Strategien!

Join us for our first full episode, where we dive head first into the world of Borderlands!

Då var det äntligen dags för ett nytt avsnitt av Sökpodden! I detta septemberavsnitt pratar vi om Googles nyhet gällande Nofollow, vi gräver ned oss i manuella straff och så avslutar vi med Facebooks komplexa annonsauktion. Inlägget #53 rel=”hint” dök först upp på Sökmotorkonsult.se. Liknande artiklar: Nofollow blir en hint #56 Värdet av SEO #52 SKAGs

Så var Sökpodden tillbaka efter ett kort sommarlov. I detta avsnitt 52 pratar vi om SKAGs vara eller icke vara, vi djupdyker i CPA och sist men minst snackar vi B2B på Facebook Ads. Du lyssnar väl? Inlägget #52 SKAGs dök först upp på Sökmotorkonsult.se. Liknande artiklar: #10 AdWords vs Facebook Ads #38 Zuckerbergs hotell #13 Sextio procents lägre CPA

Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community.Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

On today's BLASST I get to sit down and chop it up with arguably the most popular trouble-makers in the RGV music scene, the gender-inclusive pain in the violently conservative state of Texas' proverbial "ass", and the Rio Grande Valley's premier ska group: L@s Skagaler@s. We talk about the band's loooong story, the attack on choice in this country (as well as at home), and the band's upcoming performance at this weekend's Skank for Choice event, a pro-choice benefit show that will raise funds for non-profit organizations that help provide abortion access to those who choose who need it. Case in point: Alabama, where due to the passing of "Human Life Protection" Act (100% inaccurate name btw), even being remotely connected to an abortion can result in a criminal charge. We also jam some new tracks from the Tales from the Border EP, which some of the Skags helped create specifically for the benefit this weekend.More at the BLASST Blog.InstagramTwitter

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our New Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Insider 1 – Mastering Your First Google Ads Sales Call - https://paidsearchpodcast.com/psp-insider-1-sales-call/Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris are talking about when they don't follow their own advice in Google Ads. One characteristic of a great Google Ads manager is the ability to be flexible and adopt to many different situations that come up when you're managing a Google Ads campaign. Sometimes our standard Google Ads advice shouldn't be followed, and sometimes it makes sense to do things differently than we normally do them. In this episode, you'll learn when we:Turn on automated biddingUse SKAGSUse pure broad keywordsUse the display network beyond remarketingTarget competitor names as keywordsUse one-word keywordsAnd we finish out the episode with a Paid Search Trivia question.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!Support the show (https://www.patreon.com/paidsearchpodcast)

Today’s episode NerdySoLuckyy is trying to control himself while playing Borderlands 2 and discussing its sequel gameplay reveal.

Try Opteo free for 30 days - https://opteo.com/ PSP Archive - https://paidsearchpodcast.com/archive/ PSP Insider 3: How To Get Local Clients - https://gum.co/insider003 Ask us a question - https://paidsearchpodcast.com/contact-us/ Hi PPC professionals and Google Ads advertisers! Today we are talking about SKAGS, single keyword ad groups. We break down why we think SKAGS are not worth the hassle, don't work as well as traditional themed ad groups, and we share an easy and quick way to transition out of SKAGS and into using themed ad groups. Enjoy the episode and thanks for listening!Extending call and message reporting to more places - https://support.google.com/google-ads/answer/9194359Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups - https://youtu.be/YnaosN7cdpwAre SKAGS the Best Way to Setup an AdWords Campaign? - https://youtu.be/AUjx40ikAVYHow you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Work with Jason - https://rothmanppc.com/Work with Chris - http://www.chrisschaeffer.com/Support the show (https://www.patreon.com/paidsearchpodcast)

Today's question comes from Charles, in Noonan, North Dakota. Charles wants to know Jason and Chris's thoughts on SKAGs, since in his experience SKAGs are more effective on accounts with limited budget.Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/PSP Insider - https://paidsearchpodcast.com/insider/

Today's question comes from Peter in Home. Peter wants to know if we like single keyword ad groups (SKAGS)?Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Today's question comes from James in the U.K. and also Jonathan. James and Jonathan want to know why we don't love SKAGS.Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

In this episode of the Sales Prospecting School podcast, Ted and John talk about the power of PPC (Pay Per Click) advertising for lead generation and sales. Take the time to understand the definition of PPC and what strategies there are to employ. Display Search Social Affiliate Remarketing Learn how you can apply the AIDA model to track conversion metrics and get the most out of your advertising funnel. As a bonus, we go over how to utilize SKAGs to get the most bang for your buck in Google AdWords. A SKAG is a single keyword ad group that takes advantage of Google's relevancy and quality scoring in order to make sure that you win the auction, pay the least, and show up high in the rankings.

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC (it starts with craigslist) Common mistakes with AdWords / Landing Pages Not focusing on the important metrics: close rate, conversion rate, revenue Not tracking revenue & sales Iceberg Effect (and why SKAGs are crucial) Why you need to balance lead volume vs lead cost for the highest amount of revenue Should beginners use Single Keyword Ad Groups (SKAGs)? Why higher consideration searches do better using the homepage as a landing page Why certifications are crap How to get started with AdWords Learn by doing if possible, if not, learn by reading Why you should focus on the macro things first Why you should use multi-step landing pages Why you need to match your offer to the traffic temperature Tips for dealing with slow clients Why KlientBoost doesn’t use bidding platforms Switzerland having a minimum income for humans (don’t ask) Robots taking over our jobs? Missing features in AdWords or Facebook Ads? Connect with Johnathan & KlientBoost: KlientBoost.com Twitter: @johnathandane Twitter: @klientboost Support the show (https://www.podcastinsights.com/support)

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC (it starts with craigslist) Common mistakes with AdWords / Landing Pages Not focusing on the important metrics: close rate, conversion rate, revenue Not tracking revenue & sales [Iceberg Effect](https://klientboost.com/ppc/adwords-strategy/) (and why SKAGs are crucial) Why you need to balance lead volume vs lead cost for the highest amount of revenue Should beginners use Single Keyword Ad Groups (SKAGs)? Why higher consideration searches do better using the homepage as a landing page Why certifications are crap (see DMI article below) How to get started with AdWords Learn by doing if possible, if not, learn by reading Why you should focus on the macro things first Why you should use multi-step landing pages Why you need to match your offer to the traffic temperature Tips for dealing with slow clients Why KlientBoost doesn’t use bidding platforms Switzerland having a minimum income for humans (don’t ask) Robots taking over our jobs? Missing features in AdWords or Facebook Ads? Target individually (1 person) [Snapchat Ads](https://www.snapchat.com/ads) Estonia Notable Quotes: Be a problem solver first. What can I do to bring value in a progressive manner? Connect with Johnathan & KlientBoost: * [KlientBoost.com](https://klientboost.com/) (that’s with a K) * [@johnathandane](https://twitter.com/JohnathanDane) * [@klientboost](https://twitter.com/KlientBoost) Links mentioned: [11 Things Everyone Gets Wrong In Their Digital Marketing Career](https://digitalmarketinginstitute.com/blog/17-06-16-11-things-everyone-gets-wrong-in-their-digital-marketing-career) – Digital Marketing Institute [Unbounce Conference Presentation By Johnathan](http://calltoactionconference.unbounce.com/speakers/2016-johnathan-dane/) [Keyword Search Intent](https://agencyanalytics.com/blog/keyword-search-intent) Tools Mentioned: * [AdWords Editor](https://www.google.com/intl/en-US/adwordseditor/) * [Unbounce](http://unbounce.com/) * [Hotjar](https://www.paidinsights.com/hotjar) * [VWO](https://vwo.com/)

Well, we've talked about it on almost every show we've done so far, so it's about time we actually dedicate a whole show to Borderlands and the newly released sequel, Borderlands 2. We try and keep it spoiler free, although we do reveal some personal secrets, such as which one of us has an in-game gambling problem. So, load up on guns and let's go shoot us some Skags!