Podcasts about exact match

Oh this is a good one! I had the great privilege to sit down with the team at Freight 360. We dig deep on some of the biggest legal issues facing the supply chain. Broker Liability? We cover it! Nuclear Verdicts? We cover it! Broker Transparency? We cover it! English proficiency? We cover it! You will not want to miss this one, my friends!This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

It's a simulcast! In our 97th episode, I join my good friend Brandon Wiseman as well as Rob Carpenter, Brian Runnels, & Jack Van Steenburg to discuss President Trump's Executive Order on English Proficiency for CDL holders. Get ready!This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

Send us a textAre you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAdsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaRTimestamps00:00 - Why Keyword Research Matters  00:21 - What Tools You Need: Helium 10 & Cerebro  01:14 - Finding Your Main Keyword  01:40 - Pulling Competitor ASINs from Amazon  02:32 - Importing ASINs into Cerebro  03:00 - Filtering Keywords by Rank & Volume  04:10 - Choosing Keywords for Broad Campaigns  05:24 - Finding Longtail Keywords for Exact Match  06:26 - Adjusting by Bid Strategy & Budget  07:31 - When to Avoid Low Search Keywords  08:08 - Broad vs Exact Campaigns Explained  08:50 - Using the Same Strategy for Existing Products  09:31 - Wrapping Up: Add Longtail Keywords for Better Results  -------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

I am excited to welcome Ryan Joyce, CEO & Co-Founder of GenLogs to dig deep in freight intelligence as well as his time with the CIA. In this conversation, we talk about our families as well as the events that led to Ryan serving his country. Finally we look at the technology that is powering GenLogs battle against fraud & theft in the trucking industry. This is a conversation that you will enjoy! To see more of GenLogs, check this out. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

We are so back! Total Quality Logistics (TQL), the nation's second-largest freight broker, is under fire in a new federal lawsuit filed on Feb. 25 in the U.S. District Court for the District of Columbia.Pink Cheetah Express LLC, a small Kissimmee, Florida-based motor carrier, alleges that TQL has flouted a 2023 Department of Transportation order mandating compliance with federal broker transparency rules. The suit, which seeks declaratory and injunctive relief, reignites a long-simmering debate over rate transparency in the trucking industry – just as freight markets brace for new tariffs.The complaint centers on TQL's alleged refusal to provide Pink Cheetah with transactional records for 15 loads hauled over the past three years, despite a Nov. 30, 2023, order from the Federal Motor Carrier Safety Administration. That order, issued after an investigation sparked by Pink Cheetah's 2023 complaint, directed TQL to ditch contract language waiving carriers' rights under 49 CFR 371.3 – a regulation guaranteeing carriers access to broker records – and to comply with future transparency requests. Pink Cheetah claims TQL has done neither, accusing the Cincinnati-based brokerage of “arrogantly” acting “above the law.”What does TQL say? We have their answer!This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

If you're following the tariff discussion, you better understand IEEPA. This post aims to make sense of IEEPA, which is a US federal law enacted in October of 1977, & signed by President Jimmy Carter in December of 1977. It grants the President broad authority to regulate international commerce & economic transactions during a declared national emergency.Let me be clear, this is not intended as a pro or anti Trump post. This is simply how I answer a question I have been getting a lot lately: "How can Trump unilaterally implement tariffs absent congressional advice & consent?"As a refresher, the American constitution established three co-equal branches of government: legislative, judiciary, & executive. This separation of powers was a critical concept to the framers. Having lived under them, many framers feared autocrats & believed that this balancing act among the branches would prevent the rise of autocracy. But power accretes more power. And once gained that power is difficult to relinquish. In an emergency, the President gains enormous power, like going Super Saiyan. And you want that. If there is a hurricane or an earthquake, you want the President to act. But what is an emergency & who declares it such? Why the President, of course!Since the founding of our republic, the executive branch has gained enormous power. Democrats & Republicans alike have pushed the envelop ever further with each party greedily waiting to take the reins back. In my opinion, our executive branch has never been more powerful than it is today. We live in a time of perpetual emergency in order to circumvent the switch breakers the framers installed. Is this what we want?This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

MyCarrier began a fight with project44 that they could never win. In a closely watched dispute over API services in the logistics industry, the Delaware Court of Chancery has found that MyCarrier likely did breach its contract with project44 both by "building behind" project44 as well as transitioning to an alternative provider, SMC3. Despite the likely breach, the Court determined that project44 failed to show irreparable harm, a key requirement for injunctive relief & denied project44's motion for a preliminary injunction against MyCarrier.

In this edition, we welcome back friend of the show, Amanda Schuier, Strategic Maintenance Director at Jetco Delivery & TMC General Chairman 2024 - 2025 to chat about the upcoming Technology & Maintenance Council of the American Trucking Associations Annual Meeting. We talk maintenance, we take safety, & we talk what's next!This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In this installment, we have a Valentine's Day Special with the one & only Kary Jablonski! Now I've been a fan of Kary for a while & am excited to sit down with her this week. With the Trucker Tools & DAT Freight & Analytics combo, we have a lot to discuss! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In this installment we talk about the Freight Essentials v. GlobalTranz & Worldwide Express, a lawsuit filed by Dylan Admire of Freight Essentials containing some pretty wild allegations. Disclaimer: This is just the Complaint & the Defendants have not filed their Answers yet. Everything in the Complaint will remain allegations unless & until we have a finding of fact by the fact-finder. In this case, a jury. Disclaimer over. Let's get into it. GlobalTranz is accused of misrepresenting transportation costs to business development companies (BDCs), which caused them to lose out on their portion of gross margin splits, the commission payments they were contractually entitled to. These costs included fuel surcharges, cargo insurance, & bad debt reserves. A little bit of extra "juice" for the bottom line. This discrepancy was allegedly brought up to the powers that be. Then things got wild.Freight Essentials' largest customers were allegedly poached by Worldwide Express through an extension of a credit of over $1.5 million to one client & credits of $100,000.00 to another. Then Worldwide Express allegedly pretended to have acquired Freight Essentials to further move customers away from the agency. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

Over the last few years we've seen an explosion of freight-related creators building incredible audiences. And that appetite isn't going anywhere. In our latest episode, we welcome Andrew Silver, Host of The Freight Pod & the Former CEO of MoLo Solutions. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In this installment, I sit down with Tristan Bordallo, CEO & Founder of Iamfr8, a California-based trucking company, as well as the Founder of Fr8topia, a California-based freight brokerage. We often hear the phrase "walk a mile in someone else's shoes," but how about driving 500 miles in someone else's twin screws? As a broker, it can be hard to appreciate just how challenging it is as a trucker to safely deliver freight on-time & undamaged. Well, Tristan took the plunge to start his own asset-based trucking company to learn more. In this conversation we dig into the challenges of entrepreneurship, the freight market over the last couple years, & the excitement of 2025. Get ready. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In this installment, we welcome back friend of the show Tyler Robertson, CEO of Diesel Laptops, the leading heavy duty diagnostics & repair company in the US. In the heavy duty space, it's all about the right part at the right time for the right price. No one does it better than the team at Diesel Laptops. From fault code to part identification & everything in-between, Tyler & his team are reshaping the heavy duty service industry. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In this installment, we welcome back friend of the show, Shannon Breen, of FreightVana fame to give us a rundown of the latest news coming out of his organization. Last week, it was announced that FreightVana would acquire the brokerage of Loadsmith. We talk freight. We talk trailers. And we talk 2025. Get ready!This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

Once again we welcome back friend of the show, Brandon Wiseman, to do a deep dive on the latest regulations from the FMCSA. From clearinghouse to broker transparency, seed regulators to autonomous trucks, this is the information that sets the stage for 2025. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

Freight visibility platform, FourKites, Inc., did not see this one coming. A couple months ago, I covered the most important corporate defamation case in the US: project44 v FourKites, Inc. Back in March, we had a ruling. In the end, the Illinois Supreme Court ruled that, “… a corporation has a distinct reputation from that of its management- level employees and an interest in protecting that reputation among its employees and the public at large.”  Today we have a settlement.TLDR: project44 won. As an Illinois attorney, this was the likely outcome. project44 sued for defamation per se, but the case was dismissed at the trial court level, & project44 appealed. The appellate court reversed & FourKites, Inc. appealed. On appeal, the Illinois Supreme Court upheld the appellate court ruling & remanded to the trial court. What this means is that FourKites, Inc. will now be required to answer the complaint & assert its affirmative defenses. After that comes discovery, which includes requests for records & answers to interrogatories followed by depositions. Get your popcorn, this is just the beginning. In Illinois, certain statements are considered defamatory per se. These include statements that impute a person has committed a crime, is unable to perform or lacks integrity in performing her or his employment duties, or lacks ability or otherwise prejudices that person in her or his profession. If a defamatory statement is actionable per se, the plaintiff is not required to plead or prove actual damages to recover. This was a question of first impression in Illinois. That question is whether there is publication when defamatory communication is sent to corporate employees from a person outside the corporation? Everything rested on “publication” of the alleged defamatory statements. FourKites, Inc. argued the corporate employees were one and the same as the corporation. The project44 & Illinois Supreme Court disagreed. To answer this question, the Illinois Supreme Court looked to similar legal doctrines in Illinois, specifically the “intracorporate publication” rule. Under the intracorporate publication rule, interoffice reports or communications that are circulated among employees within a corporation have been ‘published' to ‘third parties' for defamation purposes. The rule generally applies when an employee is terminated based on defamatory comments made by management or coworkers within a corporation and subsequently file a defamation action against the corporation. In the end, "a corporation has a distinct reputation from that of its management." Remember though, dear readers, if this does go to litigation, truth is always a defense. Will it settle? Will it go to trial? Time will tell. [spoiler, they settled].This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

I love trailers. You love trailers. We all love trailers! And this episode, I am joined by Craig Barth, Chief Financial Officer of Premier Trailer Leasing, one of the largest & most agile trailer leasing companies in the United States. With over 60,000 trailers in their fleet, you know we are going to talk trailers. Rent vs buy? Full service vs net leasing? Refrigeration vs dry van? If you love trailers, and I know you do, check out our full conversation!This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

The Metamorphosis (1915) by Franz Kafka is a surreal novella that follows the story of Gregor Samsa, a traveling salesman who wakes up one morning to find himself transformed into a giant insect. As Gregor grapples with his new horrifying form, he is shunned by his family and isolated in his room. The narrative explores themes of alienation, identity, and the dehumanizing effects of modern life, as Gregor's metamorphosis serves as a metaphor for his declining sense of self-worth and his family's growing disdain. Kafka's unsettling portrayal of Gregor's gradual loss of humanity invites readers to reflect on the fragility of human existence and the harsh realities of societal expectations.Where will I be next?I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In this installment of Fleeting Conversations, we welcome back friends of the show, Ken Adamo, Chief of Analytics at DAT Freight & Analytics, as well as Jason Miller, Interim Chairperson for the Department of Supply Chain Management at Michigan State University - Eli Broad College of Business and the Eli Broad Endowed Professor of Supply Chain Management. Have we entered a new freight cycle? What will Americans find in their stockings this year? We ask some of the brightest minds in freight to find out more. Where will I be next?I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

Over the past decade, Alex Mai has transformed the media landscape with unparalleled content geared towards truckers & transportation enthusiasts. As the Founder & CEO of Mutha Trucker News, Alex has built one of the most recognized brands in the business. And with over 586,000 subscribers on his YouTube channel, there is not doubt why. Suffice it to say, I need to talk with this mutha trucker!Where will I be next?I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

Without a doubt the Forward Air & Omni merger was the most interesting merger I have followed. Here's the TL;DR: Publicly-traded trucking company tries to acquire PE-backed freight forwarder. Deal is structured to circumvent a shareholder vote of the public trucking company. Deal is announced & shareholders of public trucking company sue to enjoin, demanding a vote. Injunction gets removed because the deal was [checks notes] structured to circumvent that same vote. Public company faces backlash, & tries to pull out. PE-backed freight forwarded says, 'nope'. Both parties end up in the Delaware Chancery Court. Specific performance demanded. The deal is consummated right before trial. Senior leaders of both teams are out. Now PE owns a huge piece of public trucking company. What should that company do? Go private? All signs point to... probably?Where will I be next?Next up is DATCON, Oct. 22nd-24th in Kansas City. My audience can save $200 on tickets using code "armchair200". Next is the Broker-Carrier Summit, Oct. 23rd- 25th in Fort Worth. Finally, I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

​The International Longshoremen's Association & United States Maritime Alliance announced they reached a tentative deal Thursday night. The tentative agreement is for a wage increase of around 62% over six years & extend the master contract until January 15, 2025. The parties will continue to negotiate the outstanding issues.The outstanding issues you may ask?Autotomation. And to dig into this more, we welcome Captain John Konrad to help explain what this means for global supply chains. Captain Konrad is the founder and CEO of gCaptain and author of the book Fire On The Horizon: The Untold Story of the Gulf Oil Disaster. He is licensed to captain the world's largest ships and has sailed from ports around the world. John has built some of the world's most advanced ships and managed billion-dollar offshore construction projects in some of the world's harshest marine environments. John is a distinguished alumnus of New York Maritime College. Follow him on X @https://x.com/johnkonrad Where will I be next?Next up is DATCON, Oct. 22nd-24th in Kansas City. My audience can save $200 on tickets using code "armchair200". Next is the Broker-Carrier Summit, Oct. 23rd- 25th in Fort Worth. Finally, I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

You have 103 days to get your affairs in order. 103 Days.​The International Longshoremen's Association & United States Maritime Alliance announced they reached a tentative deal Thursday night. The tentative agreement is for a wage increase of around 62% over six years & extend the master contract until January 15, 2025. The parties will continue to negotiate the outstanding issues.We've been here before. April 26, 1956 began the era of containerization. Back then, longshoremen hand-loading a ship cost $5.86 a ton. Shipping containers brought the cost down all the way to 16 cents a ton. Using container shipping instead of break bulk shipping made as many as 19 out of 20 longshoremen unnecessary. For decades, the unions fought containerized shipping; but it was a lost cause.You have 103 Days. Get ready.Where will I be next?Next up is DATCON, Oct. 22nd-24th in Kansas City. My audience can save $200 on tickets using code "armchair200". Next is the Broker-Carrier Summit, Oct. 23rd- 25th in Fort Worth. Finally, I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In our latest installment of Fleeting Conversations, we welcome Salvatore Mercogliano, PhD to the program. The topic, the next supply chain crisis. The United States Maritime Alliance & the International Longshoremen's Association (ILA) are at an impasse over wages & automation. Set to expire on September 30, 2024, the current labor contract covers 45,000 dockworkers. With a coast-wide strike across 36 U.S. ports appearing increasingly likely & the Biden administration signaling it would not force the dockworkers back to work, the stage is set for a potentially devastating supply chain crisis. Dr. Mercogliano is the Chair of the Department of History, Criminal Justice & Political Science at Campbell University and an Adjunct Professor of History & Engineering at the United States Merchant Marine Academy. Dr. Mercogliano is a maritime expert and  also runs the successful YouTube channel What is Going on With Shipping? Follow him on X right here, you will not be disappointed. Where will I be next?Join me at the Journal of Commerce Inland Distribution Conference, Sept. 30-Oct. 2nd in Chicago. I will be speaking about Post Employment Restrictive Covenants. Next up is DATCON, Oct. 22nd-24th in Kansas City. My audience can save $200 on tickets using code "armchair200". Next is the Broker-Carrier Summit, Oct. 23rd- 25th in Fort Worth. Finally, I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

Send us a textEver wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once ruled the SEO landscape until Google's pivotal 2012 update reshaped the rules. You'll get the lowdown on how Google now integrates EMDs into its ranking system without giving them undue credit, smashing common myths, and revealing that EMDs, paired with high-quality content, can still be a winning strategy.In this episode, we also dig into the strategic play of using keywords in domain names, especially for local SEO and rank and rent websites. Learn why descriptive, location-based domains might just be your secret weapon for climbing the search ranks, even if your site is light on content. We'll navigate the tricky waters of domain availability and brand building, offering you actionable advice and real-world examples like broadband.co.uk and Pimlico Plumbers. Whether you're a seasoned SEO pro or just starting out, this episode is packed with insights to help you leverage your domain name for maximum impact.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Safely delivering freight on time & undamaged is difficult even under the best of circumstances. And while professional driving is among the most common jobs in the US, it remains among the most dangerous. But it's getting harder. Much harder.Everyday we see news of nuclear verdicts. These verdicts are among the largest concerns for truckers & motor carriers. They impact everyone: from shippers to brokers to motor carriers to consumers. While not a legal term, nuclear verdicts generally describe any verdict exceeding $10M. These are not those verdicts.Increasingly the trucking industry is facing verdicts exceeding $100M. Manufacturers, trucking companies, and, without Supreme Court intervention, brokerages, now see the dire situation unfolding before them. I have taken to characterizing these as thermonuclear verdicts: judgments that exceed $100M. Judgments that will bankrupt nearly anyone that touches them.  Woe be to the transportation industry. If you're not paying attention yet, you will be.Where will I be next?Join me at the Journal of Commerce Inland Distribution Conference, Sept. 30-Oct. 2nd in Chicago. I will be speaking about Post Employment Restrictive Covenants. Next up is DATCON, Oct. 22nd-24th in Kansas City. My audience can save $200 on tickets using code "armchair200". Next is the Broker-Carrier Summit, Oct. 23rd- 25th in Fort Worth. Finally, I will be at Freightwaves' F3: Future of Freight Festival, Nov. 19th-21st in Chattanooga! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy.

In our latest installment of Fleeting Conversations, we are joined by Charlie Saffro, Founder & CEO of CS Recruiting, the leading supply chain & logistics recruiting company in the US. Through her leadership, Charlie & her team have built one of the most important Woman-Owned search firms that specializes in the Logistics, Transportation, and Supply Chain industry. We discuss Charlie's recent TedX talk & what is going on in the current labor market.This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

Edgar Allan Poe (1809-1849) was an American writer, poet, and literary critic, whose macabre and gothic tales left an indelible mark on American literature. Born in Boston, Massachusetts, Poe faced a tumultuous early life marked by the death of his parents and a strained relationship with his foster family. Despite these challenges, he pursued a career in writing, quickly gaining a reputation for his dark and imaginative works. Poe's mastery of the short story is evident in classics such as "The Tell-Tale Heart," "The Fall of the House of Usher," and "The Cask of Amontillado," where he delved into themes of madness, death, and the supernatural. His poem "The Raven" (1845) brought him widespread acclaim and remains one of the most famous poems in American literature. Poe's pioneering contributions to the detective fiction genre, notably with "The Murders in the Rue Morgue," also established him as a forerunner of modern mystery writing. His life, fraught with personal and financial difficulties, ended tragically at the age of 40. Despite his struggles, Poe's innovative storytelling and atmospheric prose have secured his legacy as one of the most influential and enduring figures in literary history.This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

In Episode 72 of Fleeting Conversations, we welcome Sam Martinez, VP of Modern 4PL Strategy at Redwood Logics, Transport Topics' 45th largest logistics company. With 15 years of supply chain experience, Sam is a passionate advocate for leveraging technology to automate & eliminate supply chain bottlenecks through increased data visibility & an open ecosystem approach to integration.Redwood Logistics is a multimodal freight brokerage & logistics provider with services including truckload, less-than-truckload, refrigerated, flatbed & intermodal freight. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

In our latest episode of Fleeting Conversations, ol' Armchair Attorney® welcomes Paul Burgoyne, Founder & CEO of REACH | Vantage Solutions, a leading connected services platform in heavy duty trucking. Whether you're a commercial fleet or a provider of heavy duty services, discovering the right technician at the right time has never been more important. And with over 6,000 service events a day flowing through Reach, find out how truckers & technicians are leveraging the platform to help safely deliver freight on time & undamaged. Learn more at right here. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

In episode 70 of Fleeting Conversations, we welcome back friend of the show, Brandon Wiseman, transportation lawyer & DOT guru. Brandon is the President & Founder of Trucksafe, a partner at the Childress Law, PLLC firm, & the Co-Founder of eRegs, a fully digital way for motor carriers to access, annotate, & distribute FMCSRs to their drivers. We cover regulatory compliance for motor carriers, the rise of nuclear verdicts, & the challenges facing regulated entities in a post-Chevron world. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

What happens when freight is held hostage? While rates remain in the favor of most shippers, the rise of freight fraud & theft continues to grow. In episode 69 of Fleeting Conversations, we welcome TJ Knudson, Regional Vice President of McClay's Logistics, & Tony Darnell, Regional Director of Operations at McClay's Logistics, to help us understand. We're talking supply chain, cargo theft, & the ever growing world of freight held hostage. We also provide the latest updates on the FTC's rule banning noncompetes. Spoiler: if you don't like noncompetes, you probably won't like the update. This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

Non-competes: A tale of two lawsuits. Yesterday, in case no. 24-CV-01743, a US District Court for the Eastern District of Pennsylvania denied a motion for preliminary injunction thereby paving the way for the FTC's ban on noncompetes. In a nutshell, the court believes that the FTC's rule banning noncompetes is enforceable. So noncompetes are done, right? Not so fast. Remember that on July 3rd, 2024, in case no 24-CV-00986, a US District Court for the Northern District of Texas reached the exact opposite conclusion. Instead, that court issued the injunction that prevents the rule from going into effect. In a nutshell, the court believes that the FTC's rule banning noncompetes is unenforceable. Sidebar, does it surprise you the learn that the judge in the Texas case was appointed by Trump & the judge in the Pennsylvania case was appointed by Biden? So what happens when federal district courts disagree? We're about to find out. Now it's important to note that the appellate courts, in this case the 3rd Circuit & the 5th Circuit have not examined the FTC's final rule or these two cases. Nor have they examined how the removal of Chevron Deference will impact their thinking. What is clear, is that we are just getting started.I have no doubt that more litigation against the FTC's rule will happen across the country. These lawsuits will find their way to the appellate courts. Those courts will issue opinions that will bind only the states within their jurisdiction. We could actually see noncompetes legal in some states at the federal level & illegal in others. This would be a truly wild outcome.Unless SCOTUS opines, we can expect a very fragmented labor market as it relates to noncompetes. If SCOTUS eventually does take the case, it will be among the most important labor decisions in our lifetimes. Until then, 30 million working Americans will be in limbo.This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

In this episode, we welcome Chris Fields, Vice President of Sales at Zelh Logistics, a leading remote staffing & solutions company focused on supply chain. Outsourcing has always been a part of logistics, but the business case has never been stronger & the risks never higher. In a world of global trade, discovering the right person at the right time at the right price can be the key differentiator.This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

June 28, 2024, Supreme Court case Chevron U.S.A., Inc. v. Natural Resources Defense Council, Inc. 40 years of judicial precedent out the window, but what does it really mean? We dive deep into today's program!Chevron Deference is a principle rooted in administrative law that originated from the 1984 Supreme Court case Chevron U.S.A., Inc. v. Natural Resources Defense Council, Inc. In this landmark decision, the Court established a two-step process for reviewing federal agency interpretations of ambiguous statutes. The first step requires courts to determine whether Congress has directly spoken to the precise issue at question. If Congress's intent is clear, that intent must be followed. However, if the statute is ambiguous, the second step allows courts to defer to the agency's interpretation as long as it is reasonable.  The rationale behind Chevron Deference is to acknowledge the expertise & specialized role of federal agencies in interpreting & administering complex regulatory schemes. This deference gives agencies significant power to shape policy through their interpretations of ambiguous laws. Over the years, Chevron Deference has been both praised for promoting regulatory efficiency & criticized for potentially allowing excessive agency power. It remained a cornerstone of administrative law, influencing how courts interact with federal agency decisions for over 40 years.  But all that is changing. Get ready.This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT has the data! New users of DAT can save 10% off for the first 12 months by following the links below. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms & more. Even under the best circumstances, moving freight was never easy. But with DAT, we got your back!

In this installment, we welcome the enigmatic Reed Loustalot of LOST FR8 fame & the Chief Marketing Officer of Truck Parking Club. From the brokerage floor to the center stage at FreightWaves, Reed started a movement that has no signs of slowing. Among the discord, two words echo in the supply chain: Please Advise.Thanks to our partners at DAT! Using the link in this comment thread, you can save 10% off for the first 12 months to brand-new DAT customers only. And for Truckers? We have that too!I recommend DAT One Pro as it gives truckers access to tri-haul and 15-day rate as opposed to 30-day rate. For Brokers, I recommend  DAT One Select as it gives brokers access to Market Conditions, Exact Match alarms and more.

Here is the recoding from the dynamic virtual panel discussion featuring industry titans Jason Miller, Dave Broering, & Ben Gordon, as they delve into the intricacies of the current supply chain. Titled "Navigating the Supply Chain: Insights from Industry Leaders," this panel brings together three seasoned experts from diverse backgrounds to share their invaluable perspectives & strategies for success in today's complex supply chain landscape.Drawing upon their extensive experience at institutions like MSU, NFI, & Cambridge Capital, our panelists will explore a wide range of topics, including supply chain optimization, resilience in the face of disruptions, & mergers & acquisitions in logistics. From navigating global trade challenges to harnessing the power of data analytics, attendees can expect to gain actionable insights & practical advice to drive efficiency & innovation within their own supply chain operations.Whether you're a seasoned professional seeking fresh perspectives or a newcomer looking to learn from the best in the field, this panel promises to deliver thought-provoking discussions & invaluable takeaways. Don't miss this opportunity to engage with industry leaders & elevate your understanding of supply chain management. Thanks to our partners at DAT for their continued support! Our affiliate program allows new users 10% of DAT for the first 12 months.  Truckers using our load board  link will get DAT One Pro for tri-haul & 15-day rate. Brokers using our load board link get DAT One Select for access to Market Conditions, Exact Match alarms and more.

Dive deep into the intricacies of PPC match types with our expert discussion featuring insights on exact, phrase, and broad match strategies. Learn how to effectively balance your Amazon PPC campaigns to optimize visibility, traffic, and sales. This video breaks down advanced tactics for setting and adjusting match types, managing budgets, and targeting ASINs to maximize your return on ad spend. Whether you're a new seller or looking to refine your existing campaigns, gain actionable tips and strategic guidance to navigate Amazon's complex advertising landscape and stay competitive.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Match Types in PPC00:04 - The Importance of Exact Match in Ranking Strategies00:17 - Broad vs. Exact Match: Finding the Right Balance00:30 - Analyzing Account Audits and Match Type Efficacy00:49 - Impact of Match Types on Visibility and Traffic01:01 - The Consequences of Using Only One Type of Match01:42 - Comprehensive Strategies for Using Various Match Types02:57 - How Amazon's Changes Affect Match Types in Sponsored Brands03:58 - Advanced Keyword Targeting Techniques05:00 - Detailed Discussion on Match Types and Campaign Performance06:01 - Exploring Budget Allocation for Effective Ad Spending07:59 - Tactical Approaches to Amazon PPC Management08:10 - Using Product Targeting to Enhance Campaign Effectiveness09:00 - The Role of ASIN Targeting in Amazon Ads10:02 - Strategies for Competitive Product Targeting11:00 - Evaluating and Adjusting Bids for Maximum Impact12:00 - Decision Making in PPC Spending and Budget Allocation13:00 - Expert Tips for Setting Up Successful Amazon Campaigns14:00 - Recap of Best Practices for Amazon PPC Management15:00 - Final Thoughts and Key Takeaways on Match Types and PPC Strategies16:00 - Conclusion and Call to ActionSupport the Show.

Each year truckers travel billions of miles to move billions of tons of freight. And having spent the last 15 years in trucking myself, one thing is clear: when it comes to the movement of goods, plan for the unexpected. This week I am joined by my friend, Tyler Harden, Chief Product Officer of TTN Fleet Solutions,  one of the largest heavy duty emergency & roadside service networks in the US & Canada. For over a decade, TTN has been a trusted partner of fleets of all sizes when it comes to unplanned & roadside service. And who better than Tyler to help me understand this network? A third generation trucking executive, Tyler knows what it takes to help fleets safely deliver freight on time & undamaged.  Thanks as always to our partners at DAT! Since 1978, DAT has been helping truckers find freight, and through our partnership, I can save new DAT customers 10% off their first 12 months. For truckers, follow this link to learn more about DAT One Pro that gives you access to tri-haul & 15-day rate as opposed to 30-day rate.And of course, I have some savings for new brokers as well! For Brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms and more.Please like & subscribe, your help is what helps us keeping making this program

This week we welcome Danielle Chaffin, Solutions Engineer with Revenova & a 3rd generation supply chain leader. Hot off the heels of the TIA (Transportation Intermediaries Association) in Phoenix, Danielle helps me understand what TIA is all about. But more than that, Danielle shares her experience as a third generation leader in supply chain, from the difficult calls when a parent or loved one is on the road, to solving big problems for brokers & truckers. These are the conversations that we need to have as an industry. Follow Danielle on Twitter / X right here!I love this logistics, & I love my partners at DAT. Today we can offer first time uses 10% off their first 12 months. For Truckers, DAT One Pro gives you access to tri-haul & 15-day rate as opposed to 30-day rate. For Brokers, DAT One Select as it gives brokers access to Market Conditions, Exact Match alarms & more.

On January 25, 2024, Forward Air Corporation (NASDAQ: FWRD) announced that it completed its previously announced acquisition of Omni Logistics, LLC. Together, Forward & Omni create a category leader in LTL with a differentiated service offering, industry-leading team, & expanded geographic footprint. It's also the most interesting merger in supply chain in over a decade (at least to me.)Having covered this deal with the better part of eight months, to me this was the inevitable outcome. But beyond the headlines is one of the most interesting transportation stories in the US supply chain.  Who better to walk us through the players, the deal, and what I expect will become a juggernaut in the LTL space than my good friend, Brittain Ladd.The road ahead is fraught with dangers: will the combined entity unlock untold value for shareholders or will it go down as one of the biggest blunder supply chain mergers? Time will tell. As always, thanks to our partners at DAT! DAT has been helping truckers find loads since 1978, and with their support, I am proud to offer my listeners an incredible deal of 10% off their first 12 months for new DAT customers. DAT's products are as expansive as they are valuable.For truckers, simply click this link to learn more about DAT One Pro for tri-haul and 15-day rate as opposed to 30-day rate. For brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms and more. Just follow this link here.  

In this installment, we welcome Amanda Schuier, Strategic Maintenance Director at Jetco Delivery & the Technology & Maintenance Council (TMC) of American Trucking Associations, Inc's General Chairman & Treasurer. Having spent the better part of 15 years in heavy duty maintenance myself, I am excited! We talk leadership, maintenance, & diving into some of the largest challenges facing the transportation industry.Learn more about TMC fall meeting right here.  And what's up with autonomous trucks here.Thanks as always to our partners at DAT. If you're new to DAT, follow this link to earn 10% off your first year. Here is the link for truckers! DAT One Pro gives truckers access to tri-haul & 15-day rate as opposed to 30-day rateHere is the link for brokers! DAT One Select gives brokers access to Market Conditions, Exact Match alarms and more.

In this installment, we welcome back friend of the show, Ken Adamo, Chief of Analytics at DAT Freight & Analytics. Amidst growing concerns of fraud and theft in the freight business, Ken and I discuss proposed regs, both real and imaged. We dig into controversioal minimum rate guarantees, proposed speed regulations, and so much more. There is riches in the niches, and we go deep. And Ken loses a Big Bet when Illinois and The Ohio State collided!  Thanks as always to our terrific friends at DAT. If you are a trucker or a broker looking to leverage the most powerful freight tool on the market, you can save 10% for the first 12 months.  DAT One Pro gives truckers access to tri-haul and 15-day rate! DAT One Select gives brokers access to Market Conditions, Exact Match alarms and more.

I have been practicing law since 2010, but I did not anticipate I would find myself at the intersection of law & logistics. Yet here we are. And so are you. In this installment, I am joined by the incredible Brandon Wiseman, Owner & President of Trucksafe, and a Partner at the Childress Law, PLLC. Brandon is a subject-matter expert in law and regulations that impact motor carriers across the US. From autonomous trucks to speed regulators and everything in between, you will want to check out this conversation. Thanks to our partners at DAT. Seriously, how cool is that? Want to support the podcast? Let me support you! New customers of DAT can receive 10% off the first 12 months by following either of these links. DAT One Pro gives truckers access to tri-haul and 15-day rate as opposed to 30-day rate. And for my brokerage buddies, DAT One Select gives brokers access to Market Conditions, Exact Match alarms and so much more.

In our latest installment, we welcome back friends of the show, Brittain Ladd, and Jason Miller,  Interim Chairperson for the Department of Supply Chain Management at Michigan State University Eli Broad College of Business. And hot off Manifest: The Future of Supply Chain & Logistics, the Armchair Attorney  dives deep into the changing regulatory landscape of autonomous trucks. Just a year ago the Federal Motor Carrier Safety Administration put out a supplemental advance notice of proposed rulemaking (SANPRM) around level 4 (remote operator) and level 5 (remote assistant) automation. In September of 2023, California Gov. Gavin Newsom vetoed a bill that would have required a driver in all self-driving trucks. Automation is coming. And it may be faster than many think. Special thanks to our friends at DAT Freight and Analytics for supporting this podcast and supporting truckers all across the country. Want to save 10% off your first 12 months with DAT? Here's how.Truckers! DAT One Pro gives truckers access to tri-haul and 15-day rate as opposed to 30-day rate. Check it out right here.Brokers! DAT One Select gives brokers access to Market Conditions, Exact Match alarms and more. Check it out right here.

Zárt csoport marketing, PPC és analitika trendek a Biznisz Boyz új adásában! Geiger Tamás (JabJab) és Bay Áron (Exact Match) a hazai PPC és analitika piac megkerülhetetlen szakemberei. Együtt építik a többezer marketing szakember által követett PPC PRO zárt csoportot a Facebookon és együtt szervezik Papp Gáborral a Digital Cube konferenciát. Ők is tapasztalják, hogy visszaesik a zárt csoportok elérése vagy csak minket sújt az algoritmus? Hogyan építették fel a 4000+ főt számláló szakmai csoportjukat és hogyan (nem) monetizálják? Mik most a PPC piac legújabb átalakulásai, amiről minden vállalkozónak tudnia kell? Mik azok az analitikai trendek, amikre mindenkinek figyelnie kell, ha szeretné jól mérni a hirdetései teljesítményét? Csatlakozz hozzánk erre az adásra és tanulj igazi nagyágyúktól! Ha többre vágysz, nézd meg Bay Áron BB Akadémiás előadását a BB PRO közösségében február 13-tól, “Mit rontasz el a PPC kampányaidban?” címmel: https://bbpro.hu Légy tagja a BB vállalkozói zárt csoportjának: https://www.facebook.com/groups/bizniszboyzpodcast/ Robbanj be a sport terén is a Myprotein támogatásával (és 20-40%-os akcióival) csak a BB hallgatóknak: https://prf.hn/l/NJ1Ze4X VOIZ hangoskönyv app 50%-os kedvezmény az első hónapra: https://bizniszboyz.hu/voiz Kövesd a BB-t Instán, Tiktokon és Facebookon is! Lépj be zárt csoportunkba is, ha szeretnél belelátni a műsor háttérfolyamataiba és networkolnél 4000+ vállalkozóval. Insta: https://www.instagram.com/bizniszboyz TikTok: https://www.tiktok.com/@bizniszboyzofficial FB: https://www.facebook.com/bizniszboyz

The Transform Sales Podcast: Sales Software Review #100 features Edan Krolewicz, Founder of ExactBuyer. In this episode, Edan discusses how ExactBuyer helps users build a customized audience and engage with them effectively. The platform stands out for its real-time verification of job titles, email addresses, and company information. Edan demonstrates the software's Prospector feature and explains how the Exact Chat and Exact Match tools provide detailed insights about the audience. The platform is particularly useful for agencies trying to identify their Ideal Customer Profile. Edan also reveals that ExactBuyer offers a free plan, with a paid plan available at $99 per seat. RESOURCES & LINKS:  Want To Find the Right Sales & Marketing Software For Your Company? Learn How You Can Use The CloudTask Directory here: https://directory.cloudtask.com/ #TransformSales #leadgenerationcompanies #cloudtask

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Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube:  https://youtu.be/QMIu5P8Io_wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.

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This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword.  Send us your questions here - https://paidsearchpodcast.com/contact-us/   Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about the relevancy of phrase and exact match keywords.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why exact match only leads to problems in new Google Ads accounts.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.(5:25) Our mindset for new account builds in Google Ads(9:07) Using only zip code targeting is a bad sign(15:17) Don't play games with your ad schedule(18:45) The power of conversion tracking(22:35) How many ad groups should you have?(26:49) The exact match only strategy leads to problems(33:29) How many keywords are enough?(40:20) The most common bidding mistakes in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

In den letzten Jahren hat das Bewusstsein für die Wichtigkeit der eigenen Website zugenommen. Einige der Kunden meiner SEO Agentur Digitaleffects haben in den vergangenen beiden Jahren in einen Relaunch investiert. Im #SEODRIVEN Podcast teilt Nina Roser von fischerAppelt die Ergebnisse vom Relaunch der Website einer Personalvermittlung. Dabei geht sie auf die drei Wetten ein, die sie beim Relaunch aus SEO-Sicht eingegangen ist. Wir klären die Frage, ob holistische Landingpages bessere Rankings erzielen können, ob man weiterhin auf Exact Match Keywords achten sollte und ob Mehrwert-Content gelöschte Inhalte ersetzen kann.Nina Roser ist bei fischerAppelt als Head of SEO tätig. Als SEO-Expertin mit Schwerpunkt im Bereich E-Commerce hat sie umfangreiche Erfahrung in der Optimierung von Websites und der Steigerung von Online-Umsätzen.Christian B. Schmidt optimiert seit 1998 Websites. In seinen Interviews befragt der Gründer der SEO Agentur Digitaleffects andere Unternehmer und Experten zu Trends und Herausforderungen im Online Marketing.00:00:00 Bewusstsein für Websites wächst00:01:48 Welcher Relaunch wurde begleitet?00:08:27 SEO Wette 1: Holistische Landingpages für bessere Rankings00:16:48 SEO Wette 2: Exact Match war gestern00:25:29 SEO Wette 3: Qualität statt Quantität00:27:39 FazitAlle Folgen findest Du unter:https://digitaleffects.de/seodriven/Vollständiges Impressum:https://digitaleffects.de/impressum/Datenschutzerklärung:https://digitaleffects.de/datenschutz/

This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris explain the importance of exact match keywords in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

The FAB 15 returns! And this time we're tackling the inevitable. The Fab 15 WHO SONGS! We were always bound to do this. So we did it. Dave and I are absolute fanatics about The Who, and you get to hear us gush about them for a looooooong time this week! Sit back, relax, call your job to tell them you're going to be late tomorrow, because you had to stay up listening to the end. It's a good one! Remember you can visit the companion blog at http://emptychecking.blogspot.com and e-mail the show at db@derekbrink.com, if you wanna. Time Index: 0:00 - Intro 12:14 - #15 - AN EXACT MATCH! 17:29 - #14 - Oh, that's what that means... 22:07 - #13 - Recognizing John Entwistle 28:34 - #12 - I love the Englishness. 35:41 - #11 - That's alright. 40:16 - #10 - The screaming voice of Roger Daltrey. 48:59 - #9 - WHY ISN'T THE SEEKER ON OUR LISTS? 55:36 - #8 - Nobody does... 1:07:43 - #7 - Dave did NOT take my #1. 1:20:30 - #6 - Another number. 1:37:12 - #5 - Shenanigans! 1:55:35 - #4 - A song I was always supposed to love. 2:03:55 - #3-1 - A quick run-thru... 2:07:10 - Our matches and picking a #1. (#1 is at 2:13:43.) 2:13:43 - Six spots to fill. 2:16:14 - Honorable mentions. 2:18:41 - The final list and closing thoughts.

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and exact match keywords only.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and phrase and exact match keywords.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

In this episode, I talk about the difference among Broad, Phrase, and Exact match keywords in Amazon PPC. Phrase match is great for capturing a bigger and more relevant audience.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 My Amazon Guy FBA Weekly Q&A, July 5, 202210:28 Is it a good idea to trademark a competitor's name and sell their products if they are not brand registered11:12 Assuming ACOS will be high due to Prime Day, should we go about bid optimization 13:29 List Price I provided for my product is not appearing on the Amazon17:22 A lot of people are just clicking to add to there favorites list or just adding to cart to wait until Prime Day17:59 When creating Sponsored Video Ads, is it better to create Exact Match or Broad campaigns18:41 ​If you see an ASIN in a best sellers category that has little or nothing to do with that category, can you report that to Amazon19:47 Do you think it is a good idea to use Prime Discount for Prime Day22:03 ​Can you variate a 3P listing with a 1P listing24:35 Keep having buy box suppression issues and Amazon support tickets is just not getting to resolve it26:50 ​PT2 - The 3P is physical product and the 1P is digital28:30 100% sales increase for prime week? 12-18?28:49 ​I have the same 5 ASINs in both seller & vendor central, how do i run PPC on these listings30:37 My refund rate is 15%, should I increase my prices or find a better product with a lower refund32:18 If you want to sell in other Amazon regions, it is better to use the U.S. Seller Central Sell Globally or set up separate accounts per country34:10 Detailed video on "Adjust bids by placement"36:04 Visit www.myamzonguy.comSmall But Mighty Agency A podcast that uncovers how to go from solopreneur to seven figure agency with ease.Listen on: Apple Podcasts SpotifySupport the show

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris talk about why they suggest using broad match with max clicks or phrase match for new account managers.    Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/

if you are an avid listener, you know we have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we're seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. What we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. With your return on investment from ads and money spent etc. Today, we're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. We brought on an expert who has a software that does this shit for you guys, Fred Vallaeys. Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.Three Things You'll Learn in This EpisodeRefresher on what PPC is and where to startWhat is a good cost per actionHow to optimize your PPCResourcesOptmyzrReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Welcome to 2022. Everybody we're gonna be chatting about if you are an avid listener, you know, some have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be. And a lot of you guys are frustrated by it. But in as a result of that, what we're seeing is a lot of people head over to Google YouTube ads, for example. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. But what we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. And with your return on investment with ads, money spent, and what we're going to talk about today is very specific. We're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. And we brought on an expert disguise a software that does this shit for you guys. So maybe you just fucking go use that after the show if you're actually interested in this, but this guy is the one who built it. So I am getting into PPC myself. If you guys have seen me online, you know exactly where I'm finding you guys and I'm retargeting living daylights out of you. But I'll be honest, I don't 100% know what I'm doing. So this is gonna be very educational for me too. And I'm going to ask him questions just like I would as a customer as we go through the show. So without further ado, let's go ahead and introduce the owner of optimizer platform. Fred valets Fred, what'sup, dude? Hey, thanks for having me. Mike.Why don't you tell everybody a little bit about who the hell you are? And then let's get into this thing.Yeah, who the hell am I so I've been doing PPC for a long time I've been doing it since 1998. Started in my dorm room in Stanford, I was buying video cassettes from blockbuster, anyone remembers that company and a way to to sell them. And found this platform called go to that was the original keyword advertising system. didn't make a lot of money doing that maybe just enough little drinking money. But then later on, I went to Google started at Google in 2002. And I found out that a lot of the big advertisers were these mega affiliates, they call them. So I was like, Wow, this whole advertising thing, it does seem to work, it seems to provide good results. So let me see what I can do. And I became a big advertiser, while I was working at Google, I was big enough, I had my own account rep inside the Google team that is literally a guy sitting five desks away from me. But I've been fascinated with PPC and how to make money with it ever since. And nowadays, I make money with it, running a software company that helps other companies be more successful save time and, you know, produce better results.Love it. So let's get into it. And we know that I'm sure it's the first time you heard it. But a lot of people are looking for somewhere else to spend their money. In regards to not on Facebook, at least in the real estate community, especially with real estate agents, for whatever reason, real estate agents always seem like we're the last adopters to any new ad thing. But yeah, the PPC guys are hearing the talks about it. So let's get into it and focus on we get what PPC is, right, we understand that it's people it's intent based advertising, you're typing in keywords that people are looking for your shit, you know, just a matter of whether you're going to pop up or not. But you're right. The question is where I'm struggling right now, personally, as a potential customer of yours going through this is how do I optimize? What is a good cost per action? And what should I aim for? And where do you even start? So let's start targeting, I guess, or wherever, wherever you take it from here, you know what you're talking aboutto start, right? I mean, so like, listen, the biggest mistake that I see advertisers have been making for the last 2030 years is they just get to general keywords, right? So because Google gives you the ability to choose any keyword, you damn well, please, people are like, Hey, let me advertise on something like Super Bowl or basketball or something that's popular, but that has nothing to do with what users looking for. And there's this whole relevance penalty that you end up getting right. So choose good keywords, but but also come to realize that there are so many people searching for the stuff that you sell, that having a specific keyword is probably a better path to spending a reasonable amount of money on highly qualified prospects as opposed to like, you know, blasting everyone but your ad and then like 99% of people don't even care what you're talking about. Right? So choose good keywords. And nowadays, bid management, which is sort of that next decision, how much am I going to spend on it? What is a good cost per acquisition? Well, it's gotten much easier because Google does a lot of the bid management for you through building automation, in the past, you would have had to save up for this keyword I want to bid $5 for this one $10. And by the way, CPCs are really expensive. We see legal, the legal industry is the most expensive. So clicks go over $100 per click. So don't be shocked by that, right? Bring it back to what is my cost per acquisition goal, if I'm going to make $2,000, you know, on an acquisition on the on the sale? And how much can I afford to get that maybe I can't afford to spend $100 per click if five clicks lead to a sale, and it's $500 to get that sale, and I make four times, you know, my investment back as profits, I have a good ROI. So those are the initial place. And then and you were also talking Mike about, you know, you don't money into a certain place of PPC or you put it on YouTube or Facebook or wherever. So budget allocation is a really big question as well. And so one thing that software like ours will do is it'll literally show you it into Google Ad engine, you have these campaigns running and this one is performing it maybe twice the cost per acquisition as this one. And maybe there's ability to put more budget towards that. So why not put it towards the the better performing campaign, a one that has the lower cost per acquisition? So those are sort of the first steps that I would take.And, yeah, I think that's important. You guys are gonna spend more money on Google. But that could be a good thing, because you're not dealing a bunch of tire kickers is what we're talking about here. And so let's go back to keywords though. I want to go to so you're saying good, more intent based keywords. So and are you doing long tail? So like, let's just say, because this is a common place where people get confused with keyword research, myself included? And is it better? Like what? How much of a number do you need to see as a result on keyword research to justify that it's worth something of targeting?Yeah, and that's a tricky question, because you will get too deep into the detail where the numbers become so small that it's hard to drive any measurable volume that makes it worth your while. But then again, think about it this way, right? Like, you can literally put in 10,000 Key longtail keywords that each get, say 50 impressions per month. Well, that's still 50 highly qualified impressions multiplied by 1000. And if some percentage of those click and buy, like that's what you want, right? So don't be scared of that. I think again, like I said, the bigger risk is that you go too much after the super high volume, keywords. And guess what, you're going to be competing against some other people with a lot more experience that they may have deeper pockets, bigger budgets, they may have a better optimized landing page experience. So you're going to convert better, and then you quickly get into this game of like, you just don't have the money to compete against him yet, right. So if it was me, I'm always looking for what we call the torso. It's not the head, it's not the tail, but it's the torso. So you get like that sweet spot of volume, but not volume that you can quickly start to iterate and learn from your experience. Because if you go too deep into detail on each of these individual keywords, you just end up waiting three, four months before you can make a decision. And that's painful to write. So go with the torso. Now what that exact number of impressions is, that really depends on your industry. But you're going to run that through the key keyword tool. And you're going to see kind of those ranges at the top and the low end fingered stuff in the middle. That's probably your sweet spot.Make sense?Yeah. So the only other thing I was going to add to that his keywords are really the original way of targeting and PPC. But nowadays, there's a lot of audience things that you can do as well. And that really lets you narrow in on exactly who your prospect is. Right? And so are you looking for a corporate buyer or a consumer buyer? Does a big difference in that right, depending on what kind of real estate you're into? They might look for the same things. I mean, they might look for apartments. But if you're a corporate buyer, well, then you're looking for a block of 100 apartments, right a multifamily unit. If you're looking as an individual, then you might look for one apartment to rent. And how do you distinguish between that. So that's where audiences can be really helpful. So Google has predefined audiences that you can pick from and layer on top of these keywords. But then, like you were saying, Mike, and a great strategy that it sounds like you're already doing but remarket the shit out of people, right? Once you know what kind of audience somebody falls in, put them on that list and use that to beat your competition because now that the stuff that you've already invested in figuring out about your prospective customers, that's worth gold, right? That's the stuff that you layer on top of these really expensive keywords so that you can afford to pay $20 for a click because you know, it's the right click. It's someone who's a highly qualified prospect Is it?Yeah, when targeting too, and people first see it, I mean, the actual platform feels a little bit like Facebook. And it's not too hard to figure out if you are familiar with the backend of Facebook. And when you get in there, there are there's really comes down to four different targeting options. But anyone who's been on the show is basically agreed that you should always be using keywords. Is that a fair statement?Oh, absolutely. I mean, I think there was this whole thing about keywords being dead for a while. But now with all the privacy laws coming in, I think we do have to be very careful about over relying on audiences, because that's becoming more and more difficult to do. And it's also putting a little bit too much reliance on what the engines know, right analytics, putting you into a silo, the silo of just Facebook, or the silo of just Google. So I think it's really important to take what they give you build your own first party data from that first party data simply means things that you know directly about your customer, where you don't have to go to someone else to ask them, Oh, does this person fit the corporate profile? Or the consumer profile? Is this person? You know, where do they live? Okay, you usually have to go through a third party to ask that. But if you've asked them for their address, it becomes your first party data. And now you can use that to target not just on the platform where you could have gotten asked that question, but you can target across all the platforms that you have access to. So just puts your power more in your hands.So keywords, keywords, let's get into sort of second half of this. When, you know, this is going to be very for most people, this show, you're gonna be doing some very, very hyperlocal. So you're not going to have a lot of impressions. But I'm guessing that you guys could pick your geography and target but I'm not gonna I'm guessing that there's not going to be like, super duper, duper amounts of impressions for people, or a lot of people searching for your keywords is what I mean. So I've done this research, like you could look at by house, there's gonna be a lot, though a new segment and down to like, you know, your market. So you probably you guys are gonna have to pick a lot of keywords, I'm just picking one or two, and you're gonna have to test them all and whatnot. How many keywords should someone actually start with? If I'm looking at a campaign? And I'm going to look at and say, my first time doing this? How many keywords does someone have to pick? How many is too many? Some people out there, say five to 15 keywords is good per campaign, some people say it doesn't matter. And how do you even approach that?Yeah, so I'm actually the guy who came up with the five to 20, I think is generally out there.I could have asked it to a better person. So what happened20 years ago, people were asking me that question. When I was working for Google, and I was speaking at a bunch of conferences, and I just made a slight I was like, probably keep it between five and 20. And now somehow, that's like the thing everybody believes in. But but the thing in PPC is every answer is it depends. So here again, it depends, right? The whole point of five to 15, or five to 20, or whatever you believe in is that once you go beyond 20 keywords in an ad group, chances are pretty good. There's multiple themes starting to develop. And you could take those, say 2530 keywords and split them into two groups that are more thematically related. What you're able to do by splitting it is write a more relevant ad text to each of the different themes. And by writing a better ad text, you're going to boost your quality score and quality scores, this whole complex topic that we could spend hours about, really fundamentally, it's Google's way of saying, how good is your ad at answering a user's question, and Google cares deeply about that. But they care about it so deeply, because it's also what makes them money, right? They get paid when somebody clicks, they don't get paid when they show an ad. So when they're going to show your ad, they want to make sure it's got a pretty damn good chance of getting clicked on, because that's how they're going to monetize it. Right. And so that's what they reward in turn. So that's kind of where that comes from. So it's totally fine. And I think you probably should have hundreds of keywords, but split them up into ad groups, somewhere between five to 20, each thematically relevant. And then you also may put them in different campaigns. And the campaign is really what controls the budget and a lot of geo targeting. Right. So if you operate in a single market, it's very possible you just have a single campaign, you put one budget towards that it's fine, that campaign may have 100 ad groups each have five to 20 keywords, highly relevant ads, that's fine. Now one thing that has changed a little bit over the past probably five years is keyword match types. Right. So Google has gotten much better at taking your broad match keyword and modifying it into things that that will show your ad to the right user. And here's kind of how that works. Right. So if somebody is looking for houses to buy, Google actually has a pretty good profile of who that user is. Where do they live? Demographically how much income Do they have what other websites do they visit? Do they read Wall Street Journal? Or do they read USA Today? Right, so they start segmenting based on that, and they start to understand that, okay, well, this person who reads Wall Street Journal, probably more corporate, this person who lives in an affluent ZIP Code probably has more money. And so now the same search for the same keyword by houses, Google is going to show different ads to these different people. And and they might also even start to, you know, say, well, this person actually typed in by apartments, or by condos, or by vacation homes, and even though your keyword was by homes. While that's, that's close enough to the intent that was expressed, so we're still going to show the ad and they've gotten much better at doing that. So you don't have to have quite as deep a keyword list as you used to, to still get pretty decent results. But it does rely on you then using the automated bidding from Google. Because otherwise, you're gonna end up spending way too much money on low relevance keywords that they brought him to out tomake sense. Yeah, no, it does. When you guys pick keywords, Google asks, Do you want it to be an exact match or broad match? And he's saying choose broad match?Yeah, I'm saying it's safer nowadays, to use broad match, I know, I'm gonna get a lot of criticism for this. People love their exact match. Exact Match is great, right? If you know your money, keyword, exact match, like control that tightly, own that keyword. But when it comes to someone being newer in the space, right, and building out that initial keyword list broad matches fantastic, because you pick like, okay, buy homes, that's pretty obvious. And then Google is going to come back to you and say, and then you can look at your search term, the search terms report, you can start to figure out what the people actually type in, and what was the actual performance of those different queries. And then you can say, Oh, well, look, this is my money, keyword, even though I didn't have it, but Google, find it out for me. And then you make that an exact match keyword, and you keep exploring potential new volume by having a good amount of broad match keywords as well.extense, let's get into copywriting dogs about targeting. But this is gonna be the other half of the formula. Here. If you don't have good copy on there, imagine these ads aren't going to be as good. It's also something you have to test beyond your keywords. So what makes a good ad? What kind of tax? Do I need to go? I only have x amount of characters. And how does that work?Exactly. So it's back to the same thing. It's relevance, relevance, relevance, the user on Google has a very specific intent. They don't want to they don't want gimmicks, right, they they ask the question, they want a good answer. Now, the question then becomes how do you stand out from everyone else? Who has a good answer as well? So then it becomes about, well, what is the value proposition that you have? What is your call to action? So a good ad generally has a strong branding component that will go into title right? Who are you? Why should I trust you? What is it that makes you better than the rest? So that's your unique value proposition? And then what is it that I will be able to do once I click on this ad, that your call to action, call to action is really funny, because we have measured that if you tell the user what it is they should do when they come to your website, they will do that at a proportionately higher rate. Right. So if you say, register for more information, or call us to get a quote, people will actually go to that website. And the human brain just works in a way like, Okay, I'm a hunter, you've given me a mission, like I'm on that mission, I'm on your website, I'm looking for that thing to do, as opposed to being very vague and letting them kind of like, Ah, interesting website, like, what might I want to do on here? Right, tell them what to do.So just don't be gimmicky. I mean, like, Don't try too hard, guys. Like, just tell them exactly what's gonna happen when they make that click, click to register, click to speak to someone, click to get your free, whatever your lead magnet may be. Let's go into the text. How would we write let's do some like real plain, I guess? How would How would I? How would we write let's just take a typical second mortgage broker. So a lot of mortgage brokers here, and mortgage brokers targeting probably, let's just say they're targeting FHA loans, which is gonna be low income, or lower than income, maybe not the best credit scores, what would and targeting someone who wants to buy a house? What would be a good headline for something like that?Yeah. And so so just to save it, like the financial industry that's heavily regulated. So it's a little more tricky in terms of what you can say. Going into terms of headline, if you have any affiliation with a known institution, a brand name that people recognize, like, there's nothing better than that, right? People want to know that or not. Exactly. They want to trust who they work with. That's number one. That's your headline, as it could be something like Fannie Mae affiliated or official site of blah, blah, blah, whoever you are. That'd be number one.That makes a lot of sense. And he just said, and most mortgage brokers would instantly think of like going to do something like about them, you know what I mean? Like, they wouldn't think about making a Association at all, let's switch the script a little bit, let's go into maybe you're a real estate investor, looking for motivated sellers?Um, yeah. And so they're usually more individuals, there's fewer big known companies. So I mean, as a headline and be something like, sell fast, no contingencies, how many deals you've done. Right, and those motivated sellers, for them, it's often about speed of closing the deal, right? So I think I'd make that a big part of the draw. But again, now we're talking maybe more about the value proposition, which tends to be the middle portion of the ad. Now, if you don't have a strong brand, or a strong affiliation, then that could become your headline, obviously, right? So your offer in 48 hours, something like that.And that's typically what I see too. And a lot of those, and it makes a lot of sense that they, it gets right to the point, I mean, makes a whole lot of sense. So let's break down the components of the ad, you got your headline, and you have like a little sub headline section underneath it. What else does anyone else need to know?Well, so the other big thing to know is that ads used to be very rigidly structured in terms of headlines and descriptions that you had to give. Now Google in its push towards automation, has come up with this new ad format, which they call responsive search ads. And what you do is you give 15 headline variations, or up to 15. And you give up for description lines and description lines are pretty long, the headlines are pretty short. But But really, what Google again, is trying to do is if you get that generic query, like, you know, sell your house quick, that's your keyword. Well, what's the scenario? Is this someone who's like, relatively affluent, and just is moving for a job? And that's why they want to sell quick, or is it someone who's underwater, and is about to face foreclosure. And that's why they need to talk quick, right? Google tends to know these things. And so what they can do now is they can pick from these 15 headlines and four descriptions and construct the ad on the fly, that's most likely to resonate with that particular individual. And so it makes our jobs a little bit easier, because we don't have to think about who could everyone be that's clicking on this. Google can do that work for us. And so, but but if you think again, about these 15, headlines, brand association, like who are you, and why are you to be trusted value proposition, right. So cash out fast. You know, next day delivery, free shipping, when you talk about e commerce, right, like have a harder time putting it in real estate terms, sometimes investor myself but have an advertise, maybe I shouldgo back and tweak your your back and optimize your ads right now. Like you're talkingto you. And then there's the call to action, right? So then have like two or three calls to action and experiment with that. And then eventually, you'll see what works better and not go with that.That's a really good tip, guys. So like, let me put that into, just add on a little bit further on that. Let's just say you're a real estate and tell me if I got this, right. You're a real real estate agent, and you're trying to target buyer leads? Well, why don't you write one to two headlines per type of buyer that you're trying to target. So that might be the move up buyer, right? Write a headline or two for them, then target the first time buyer, and then target and then write a headline for them. Because all those headlines are going to be different, and they're going to resonate with different people, there isn't going to be a universal. So take your intended audience, and then go back and write a headline for each type of person that you know, would be your ideal candidate. Is that a fair way to?Exactly. So think about your audience? And who might be the subgroups of that audience and then write to each of those specific types.Yeah, that's really that's like a that was like a if you guys got anything out of the podcast, that's like a huge, golden little nugget. Alright, so when you run a new campaign, pick a bunch of keywords. Often, I'm going to check it out once a week, how often how's the optimization process work? This is like your your thing, right? So let's talk it's gonna be optimized and you write a good headline, you test all this stuff out, you guys have to come back and check these ads and make your tweaks they're not gonna like, and Google does have like this new, automated optimize ad to I'd like you to chat on a little bit, if you have any input on that. But let's talk about optimization.Yeah, so optimization really depends on how much data you get. Right. So but generally speaking, do check into your campaigns at least once a week if you have really high cost going through it more often than that, if you have a really low volume campaign, maybe once a month is okay, but but we can do things through the software like auditing. Right, one risk that we see is as you continue Adding new keywords and new ad groups, you forget that maybe you should have put in sitelink, extensions sitelink extensions, these are ad extensions, by the way, right? So we talked about the ad and what you put in. But we haven't talked about the extensions, right? If you want to have people call you put in a call extension, if you want people to go to specific parts of your website, if you are out, a mortgage broker will maybe have a different landing page for commercial lending, as opposed for Residential Lending, etc. So those could be different site links to take people more directly to the portion of the site that's most relevant to them. So, so put those things in as well. So we can audit for that is all of that working? The audits will also include things like, are there certain ad groups that are just spending inordinately more than others? There might be something wrong with that, right. So that's, that's an optimization opportunity, we will look at crime rates. So based on your keywords, what search terms has Google actually shown your ad for? And are those some of them are really good, so let's add them as keywords. Or some of them might be really bad, so let's exclude them and make them negative keywords. We've done optimizations, Mike, we're, you know, advertisers run on the Display Network, for example. And this is an option Some people leave it on, and we will audit it for that. So we'll tell you, Hey, careful, you might not want to automatically do this. But if you did automatically do it. Well, here's a placement, maybe a YouTube video where you spent $2,000. And nobody signed up. Do you want to keep doing that? Probably not. Right? So put a negative placement, we help you do those types of things. But yeah, optimization, there's so much you could do.And when does the optimization process stop?Never. For my business, right, I mean, that's my face. But But honestly, listen, as long as you continue running ads on Google, and as long as Google keeps evolving, how to determine relevancy, and how broad match keywords will show for different search terms. And bidding is always evolving. And listen, I mean, like, obviously, the last three years have been crazy, right. But that's an external change. And even though that has nothing to do directly with PPC, like it's impacted everybody's business, and it's impacted what people search for how people behave. And so these are the reasons we need to continue to, to optimize.Well put, well put any other final points, anything coming out with the platform. I was in there the other day, and I noticed when you the targeting options, there was a I don't know if this is a new thing, and maybe some ad accounts have it some don't. I don't know yet if they're rolling it out. But I noticed and because it's not an all my ad accounts, I start noticing one only, and I have three different ones. And I'm not running heavy PPC ads, by no means am I an expert. So don't take my advice. Take this guy's advice. What does that question it's like, Why meet automated optimizing? And they just do it all? For you. There is no targeted, like we're gonna figure out what you get for you. And then you don't even create your ad, all you do is you create your copy, skip the whole targeting part. What's up with that?Yeah, I mean, you might be talking about performance Max, which is a new campaign type that runs across six or seven channels within Google. So it's really nice, because it gets you on to discovery campaigns against you on video campaigns, whereas what we tend to talk about with keywords is a search campaign. We also talk a lot about shopping campaigns, right? So but but these are nice, if you're kind of a novice advertiser, you don't have too many opinions on how it should be done. This is a really easy way for you to get online and like Google, figure it out for you. But even then, like there's concepts like well, where should you allocate your budget, like between Facebook and performance max on Google, we can tell you, we can look at that and shift your budget around based on what's working better. The audience component that we talked about at the very beginning of the show that is relevant still to two performance, Max. But I think the biggest shift in PPC that's happening right now is, instead of managing all of these little details, like what keyword what bid what ad text, Google started to handle a lot more of that. But what we need to think about is, how do we communicate to Google what we actually want to achieve? And that's what you were saying like, right, well, what is my cost per acquisition target? Well, that's a calculation for you to do, like, what is the sale worth. And if you tell Google correctly, what a sale is worth to you, and you communicate that properly, they can do a good job of getting you profitable sales. But too many advertisers, they say, Oh, if somebody fills out my form on my page, that's silly. That's a conversion. And that's where they stop. And that's wrong. Because now Google is going to say, well, I can get you a ton more of those. And now you get 100 leads through the forum page. And then you call all of them up and nobody buys. And you're like, I just wasted all this money. But what you can do is you can say well, okay, this is stage one of my conversion, but stage two is how many of these people actually do the eventual thing I want? to do which is buy from me, if you communicate that back to Google, then Google has better information. And they can actually use these performance Max campaigns and automated bidding to get you what you actually wanted. So I think the biggest problem in PPC today is that the advertiser doesn't tell Google what they really care about. And then Google goes and does the wrong thing for them, because they thought they were doing what was interesting.And you're talking about creating the conversion values.Exactly. So the conversion values and the conversion actions.Yeah. So basically, when you get in there, you got to tell you can't just leave that blank, you got to tell Google how much a demo is worth, as opposed to an opt in, and then figure out what those are because you're basically giving them your your cards like your, hey, this is how much I'm going to pay for that. So like, hey, I'll pay this for that. They're like, trust me, I'm gonna figure this shit out. I'll get that for you. Right? works.And so let's see the example of the mortgage broker, right. So that first lead form, that's usually the first step. But then it takes really long for that person to get through the approval process and all the paperwork to be done. And the problem is, sometimes this takes longer than the conversion cycle that Google allows you to report back on. So after 60 days or so you may not be able to tell Google, oh, this original click actually became a customer of mine. So what you have to start doing now is you have to start using your own data, and basically predicting, okay, well, the person fill out this form, and then we talked to them, and I know where they live, I know how much money they make. So I can start to prequalify is basically the pre qualification process, is your input back into Google that says, This person has a really good chance of actually closing the mortgage and becoming my customer. And you feed that back into Google, not after 60 days, but after three days, because maybe that's how quickly you got on the phone with them, and figure this all out. Now Google can instantly start to find you more people, just like that with the same attributes. And so that's going to help your pipeline stay full, but also with the right types of customers who who don't just fill out the form, but become customers of yours and pay you money.Very, very, very good tip. But, um, let's just say I'm lazy, and I don't want to do that. Does your software like solve all this shit for me? Well, I'm gonna really check it out.So some of these things are pretty difficult to fully do. But yes, we are working on doing much more of this automatically. A lot of the initial things like keyword optimization, bid optimization, budget optimization, all of that will handle this whole new wave of value optimization. And there's very few tools that do this. Yeah. But we are working on it, we have the first couple of forays into it. You guys got to come from us.Very cool. Things are always changing, folks change with it. It's the beginning of 2022. And this is a time that you make those changes, and you think about what things are going to do differently. If that's PPC, then commit to it and start figuring this shit out. If it's direct mail, then great commit to it and figure it out. If it's owning a niche, then great commit to it and start figuring out why don't you go ahead and tell everyone how they can find you guys, and any other final tips you want to go and we'll get this rap?Yeah, check out optimizer.com op tmyzr.com, we're actually launching a new light product, which is going to be free. So it's going to do a lot of this auditing work. At no cost. Just hook up your Google Ads accounts and we'll tell you what's going on with them. So that's brand new for us in 2022. Follow me at Silicon Valley's on Twitter. And I'm sure we'll pop that in the show notes. And and yeah, I speak a lot of conferences on PPC. So if you are as passionate about PPC as I am, hit me up say hello at a conference and I'm actually I'm starting to go back to conferences which I'm really excitedto. It's been too long man it's been two years I can we see a lot of speaking events and people are starting to get out and see each other again. It's great and you guys got a it's so important to get out of that comfort zone, whether you're doing it in a conference or you're learning something new. I know I get that a lot on the show from comments from people but yeah, you're exactly right. Check this guy stuff out. Man. This is really good shows a lot of nuggets, you guys may want to rewind that and write some of the shutdown I have a little envelope over here full of notes I'm going to actually implement and I'm gonna check out your software as well. Folks appreciate you guys listening to another episode of the real estate marketing dude podcast if you guys need any help with your video content creation, you know where to find us real estate marketing, dude calm, we script edit and distribute your video content and we make the process really fucking easy. So go ahead and give us a ring give us a shout. Look us up and I will follow you around until you finally schedule a demo with me because I'm telling you video works for everyone who implements it. The only time it doesn't is when people don't like you. But that's nothing we can help you with. So appreciate you guys have a great day and stay tuned for next week's podcast. Let's go 2022 peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate Marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

In this episode, our host Bill Crawford talks with Ty Lawrence who is a corporate representative with Home Advisor. Ty discusses with Bill how Home Advisor can help contractors and participating partners grow their business and generate quality leads.Highlights From This Episode Include:1. Common Misconceptions About Home Advisor (2:28 mark)2. What is Market Match and Exact Match? (9:47 mark)3. Tips For Maximizing Leads With Home Advisor (17:00 mark)4. How Lead Credits Work With Home Advisor (20:50 mark)5.  How To Make Sure You Are Getting Qualified Leads (26:00 mark)Learn More About Home Advisor:https://www.homeadvisor.com/Listen On iTunes, Spotify and More:https://bit.ly/3v06pxQDownload The Audio Directly:https://bit.ly/3fEE4skVisit Our Podcast Page:https://www.rainmakerforcontractors.com/podcast/Visit Our Website To Learn More :https://www.rainmakerforcontractors.com/

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2     Show Notes:Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy!About keyword matching options - https://support.google.com/google-ads/answer/7478529Search News:Google Ads Exact Match Loosened Up A Bit - https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.htmlDon't miss the weekly Aftershow:Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/ Support the show (https://www.patreon.com/paidsearchpodcast)

Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is delayed... Podcasts come to the world's largest social network.... And when is an Exact Match not "exact"? When it's a Google ad campaign. *Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at* *TodayInDigital.com/newsletter* ( http://todayindigital.com/newsletter ) * *Podcast Perks:* Exclusive Deals for Listeners ( https://todayindigital.com/perks ) * *Advertising:* Perks ( http://todayindigital.com/promote ) (free!) • Ads ( https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf ) • Classifieds ( https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260 ) • Brand Takeovers ( https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28 ) * *Join the Community:* Slack ( http://todayindigital.com/slack ) or Discord ( http://b.link/mydiscord ) * *Enjoying the show?* Please rate and review ( http://ratethispodcast.com/today ) us! * *Follow Tod:* Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@digitalmarketingsecrets ) (daily digital marketing tips) * Get this as a daily email newsletter ( http://todayindigital.com/newsletter ) * Leave a Voicemail ( http://todayindigital.com/voicemail ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Support this podcast at — https://redcircle.com/today-in-digital-marketing/exclusive-content Privacy & Opt-Out: https://redcircle.com/privacy

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this. Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:55 The Exact Match Conspiracy Theory 6:17 Elizabeth’s Broad Match Story 14:25 Does Amazon Favor Broad Match? 15:44 What to do When Exact Match Doesn’t Land 24:45 Bid Optimization 30:06 The Art of PPC 31:42 Using Negatives 33:15 Explaining to Clients 40:23 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

In this episode, I share how to know if your program or offer in your spiritual business is in 100% alignment and an irresistible + exact match to your Soulmate clients. If this episode resonates you'll LOVE my FREE masterclass for spiritual coaches, lightworkers, messengers, and new paradigm leaders!! The world desperately needs your gift! If you're being called on a Soul level to step fully into your purpose-driven mission, speak your truth, and share your message, gift, and wisdom with the world, grab your notebook and watch my FREE masterclass where I share with you my proven step-by-step Soul-Aligned Success Business Method®so you can build your Soul-aligned business online and the freedom lifestyle you're craving, all while doing what you LOVE and making a massive impact in the world sharing your light! Gain instant access: https://bit.ly/SoulAlignedSuccessMasterclass LET'S CONNECT! If you have feedback or a question you want to be answered on a future episode come to say HELLO and DM me on Instagram @SpiritualCEO, where I host the Soul Aligned Success IGTV Series with new episodes M-F!! Don't forget to snap a photo while listening to the show and tag me! For more amazing content + free masterclasses, and to learn more about working with me or booking me as a spiritual speaker at your next event or retreat, go to sarah-rose.net One more thing--subscribe to this podcast so you're sure not to miss a future episode and I'd LOVE it if you left me a review on Apple Podcasts! Namaste! xx Sarah Rose Speaker & Conscious Leadership Coach to Mission-Driven Soulpreneurs

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match types. In this episode we discuss new ways to think about match types, we equate different types of match types and keywords with other match types, and we talk about why and when we pursue this kind of thinking about match types.Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

In this episode, Dustin and Kris discuss different strategies you can set up for you Sponsored Product Ads on Amazon. Topics covered include: Automatic and Manual targeting campaigns Broad, Phrase, and Exact Match Types Low-Bid Catch-All Campaigns Hero Campaigns Competitor / Product Targeting Campaigns Defensive / Branded Campaigns Different Campaign Structures such as Auto to Exact Match, and Auto to Broad to Phrase to Exact Match.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:On today’s Q&A the guys start off with a question about how they handle exact match variants that come in the search terms report and how to know which ones to add as keywords. Then they answer a question about using a remarketing audience on a search campaign. And then to close the show they answer a question about running ads and keywords in a different language than the language that’s on the website, and that leads to a discussion about the language settings in Google Ads. Thanks for listening and enjoy the show!Weekly After Show:Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Wie brauchbar sind die Ratschläge vom Google Ads Support? In dieser frischen Frühlingsausgabe haben Stephan & Malte eine volle Packung Google Ads Basic Tipps für dich dabei. Außerdem erfährst du wie Malte durch den Google Ads Support bei einem Kunden so richtig verkackt hat.

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - https://directiveconsulting.com/institute/Show Notes:Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Show Notes:Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

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Un'intervista molto completa a Gabriele Benedetti su tutto quello che sta succedendo oggi su Google Ads. Su quello che funziona, sui cambiamenti che è importante sapere.Partiamo dalla posizione media per parlare poi di Machine Learning, budget totale, Exact Match, Google Shopping e YouTube.Date uno sguardo all'indice.-------------------------------Chi è Gabriele BenedettiGabriele è un esperto di Google Ads, consulente di Search On Consulting.Terrà un Corso Google Ads a Bologna http://bit.ly/2kgS1mvInoltre parlerà al Social Media Strategies con un intervento su Google Ads e YouTube http://bit.ly/2kej6qe e darà il suo contributo anche al Search Marketing Connect http://bit.ly/2OAfS9DIl libro consigliato èDigital Marketing in AI world https://amzn.to/2ouja79-------------------------------INDICEOk è lunga. Ma che indice! :)01:04 La posizione media03:30 Le metriche che la sostituiscono06:22 Google spinge il Machine Learning & Posizione media09:25 Le novità del 2019 di Google Ads11:01 Il machine learning13:40 I cambiamenti lato UX: le raccomandazioni14:46 Il budget totale15:47 Le diverse conversioni: istruire le campagne16:34 Exact Match18:30 Anche per la corrispondenza a frase19:44 Ma se io faccio Exact Match su una generica?20:46 SKAG: un cambiamento22:22 Google Shopping: la copertina per ricerca brand in USA23:08 Comprare direttamente dentro Google Shopping! 24:36 Nicola Briani e il Search Marketing Connect25:09 Google Ads & YouTube: YEAH, mamma che novità!26:17 La True View for Action: incredibile27:50 Google scardina tutto: YouTube è Full Funnel28:07 I bumper28:37 Torna di vista l’amico CPM, vantaggio per YouTuber?29:52 Il bumper a 15: per chi è buono?31:07 La bumper machine31:31 Campagna video con skippable, bumper a 6, bumper a 15 insieme!32:30 Il targeting di YouTube è il più profilato che hai: Google Search, segmenti di pubblico, sequenze di video34:28 Il libro consigliato da Gabriele37:23 Una spiegazione sulle interviste di FastForward38:20 La pubblicità sul nome dei concorrenti-------------------------------Per seguire FastForward:Iscriviti al canale YouTube e clicca sulla campanella

My guest today is Carl Hoffman, the CEO of Basis Technology, and a specialist in text analytics. Carl founded Basis Technology in 1995, and in 1999, the company shipped its first products for website internationalization, enabling Lycos and Google to become the first search engines capable of cataloging the web in both Asian and European languages. In 2003, the company shipped its first Arabic analyzer and began development of a comprehensive text analytics platform. Today, Basis Technology is recognized as the leading provider of components for information retrieval, entity extraction, and entity resolution in many languages. Carl has been directly involved with the company’s activities in support of U.S. national security missions and works closely with analysts in the U.S. intelligence community. Many of you work all day in the world of analytics: numbers, charts, metrics, data visualization, etc. But, today we’re going to talk about one of the other ingredients in designing good data products: text! As an amateur polyglot myself (I speak decent Portuguese, Spanish, and am attempting to learn Polish), I really enjoyed this discussion with Carl. If you are interested in languages, text analytics, search interfaces, entity resolution, and are curious to learn what any of this has to do with offline events such as the Boston Marathon Bombing, you’re going to enjoy my chat with Carl. We covered: How text analytics software is used by Border patrol agencies and its limitations. The role of humans in the loop, even with good text analytics in play What actually happened in the case of the Boston Marathon Bombing? Carl’s article“Exact Match” Isn’t Just Stupid. It’s Deadly. The 2 lessons Carl has learned regarding working with native tongue source material. Why Carl encourages Unicode Compliance when working with text, why having a global perspective is important, and how Carl actually implements this at his company Carl’s parting words on why hybrid architectures are a core foundation to building better data products involving text analytics Resources and Links: Basis Technology Carl’s article: “Exact Match” isn’t Just Stupid. It’s Deadly. Carl Hoffman on LinkedIn Quotes from Today’s Episode “One of the practices that I’ve always liked is actually getting people that aren’t like you, that don’t think like you, in order to intentionally tease out what you don’t know. You know that you’re not going to look at the problem the same way they do…” — Brian O’Neill “Bias is incredibly important in any system that tries to respond to human behavior. We have our own innate cultural biases that we’re sometimes not even aware of. As you [Brian] point out, it’s impossible to separate human language from the underlying culture and, in some cases, geography and the lifestyle of the people who speak that language…” — Carl Hoffman “What I can tell you is that context and nuance are equally important in both spoken and written human communication…Capturing all of the context means that you can do a much better job of the analytics.” — Carl Hoffman “It’s sad when you have these gaps like what happened in this border crossing case where a name spelling is responsible for not flagging down [the right] people. I mean, we put people on the moon and we get something like a name spelling [entity resolution] wrong. It’s shocking in a way.” — Brian O’Neill “We live in a world which is constantly shades of gray and the challenge is getting as close to yes or no as we can.”– Carl Hoffman Episode Transcript Brian: Hey everyone, it’s Brian here and we have a special edition of Experiencing Data today. Today, we are going to be talking to Carl Hoffman who’s the CEO of Basis Technology. Carl is not necessarily a traditional what I would call Data Product Manager or someone working in the field of creating custom decision support tools. He is an expert in text analytics and specifically Basis Technology focuses on entity resolution and resolving entities across different languages. If your product, or service, or your software tool that you’re using is going to be dealing with inputs and outputs or search with multiple languages, I think your going to find my chat with Carl really informative. Without further ado here’s my chat Mr. Carl Hoffman. All right. Welcome back to Experiencing Data. Today, I’m happy to have Carl Hoffman on the line, the CEO of Basis Technology, based out of Cambridge, Massachusetts. How’s it going, Carl? Carl: Great. Good to talk to you, Brian. Brian: Yeah, me too. I’m excited. This episode’s a little but different. Basis Tech primarily focuses on providing text analytics more as a service as opposed to a data product. There are obviously some user experience ramifications on the downstream side of companies, software, and services that are leveraging some of your technology. Can you tell people a little bit about the technology of Basis and what you guys do? Carl: There are many companies who are in the business of extracting actionable information from large amounts of dirty, unstructured data and we are one of them. But what makes us unique is our ability to extract what we believe is one of the most difficult forms of big data, which is text in many different languages from a wide range of sources. You mentioned text analytics as a service, which is a big part of our business, but we actually provide text analytics in almost every conceivable form. As a service, as an on-prem cloud offering, as a conventional enterprise software, and also as the data fuel to power your in-house text analytics. There’s another half of our business as well which is focused specifically on one of the most important sources of data, which is what we call digital forensics or cyber forensics. That’s the challenge of getting data off of digital media that maybe either still in use or dead. Brian: Talk to me about dead. Can you go unpack that a little bit? Carl: Yes. Dead basically means powered off or disabled. The primary application there is for corporate investigators or for law enforcement who are investigating captured devices or digital media. Brian: Got it. Just to help people understand some of the use cases that someone would be leveraging some of the capabilities of your platforms, especially the stuff around entity resolution, can you talk a little bit about like my understanding, for example, one use case for your software is obviously border crossings, where your information, your name is going to be looked up to make sure that you should be crossing whatever particular border that you’re at. Can you talk to us a little bit about what’s happening there and what’s going on behind the scenes with your software? Like what is that agent doing and what’s happening behind the scenes? What kind of value are you providing to the government at that instance? Carl: Border crossings or the software used by border control authorities is a very important application of our software. From a data representational challenge, it’s actually not that difficult because for the most part, border authorities work with linear databases of known individuals or partially known individuals and queries. Queries may be the form manually typed by an officer or maybe scan of a passport. The complexity comes in when a match must be scored, where a decision must be rendered as to whether a particular query or a particular passport scan matches any of the names present on a watch list. Those watch list can be in many different formats. They can come from many different sources. Our software excels at performing that match at very high accuracy, regardless of the nature of the query and regardless of the source of the underlying watch list. Brian: I assume those watch lists may vary in the level of detail around for example, aliases, spelling, which alphabet they were being printed in. Part of the value of what your services is doing is helping to say, “At the end of the day, entity number seven on the list is one human being who may have many ways of being represented with words on a page or a screen,” so the goal obviously is to make sure that you have the full story of that one individual. Am I correct that you may get that in various formats and different levels of detail? And part of what your system is doing is actually trying to match up that person or give it what you say a non-binary response but a match score or something that’s more of a gray response that says, “This person may also be this person.” Can you compact that a little bit for us? Carl: Your remarks are exactly correct. First, what you said about gray is very important. These decisions are rarely 100% yes or no. We live in a world which is constantly shades of gray and the challenge is getting us close to yes or no as we can. But the quality of the data in watch lists can vary pretty wildly, based on the prominence and the number of sources. The US border authorities must compile information from many different sources, from UN, from Treasury Department, from National Counterterrorism Center, from various states, and so on. The amount of detail and the degree of our certainty regarding that data can vary from name to name. Brian: We talked about this when we first were chatting about this episode. Am I correct when I think about one of the overall values you’re doing is obviously we’re offloading some of the labor of doing this kind of entity resolution or analysis onto software and then picking up the last mile with human, to say, “Hey, are these recommendations correct? Maybe I’ll go in and do some manual labor.” Is that how you see it, that we do some of the initial grunt work and you present an almost finished story, and then the human comes in and needs to really provide that final decision at the endpoint? Are we doing enough of the help with the software? At what point should we say, “That’s no longer a software job to give you a better score about this person. We think that really requires a human analysis at this point.” Is there a way to evaluate or is that what you think about like, “Hey, we don’t want to go past up that point. We want to stop here because the technology is not good enough or the data coming in will never be accurate enough and we don’t want to go past that point.” I don’t know if that makes sense. Carl: It does makes sense. I can’t speak for all countries but I can say that in the US, the decision to deny an individual entry or certainly the decision to apprehend an individual is always made by a human. We designed our software to assume a human in the loop for the most critical decisions. Our software is designed to maximize the value of the information that is presented to the human so that nothing is overlooked. Really, the two biggest threats to our national security are one, having very valuable information overlooked, which is exactly what happened in the case of the Boston Marathon bombing. We had a great deal of information about Tamerlan and Dzhokhar Tsarnaev, yet that information was overlooked because the search engines failed to surface it in response to queries by a number of officials. And secondly, detaining or apprehending innocent individuals, which hurts our security as much as allowing dangerous individuals to pass. Brian: This has been in the news somewhat but talk about the “glitch” and what happened in that Boston Marathon bombing in terms of maybe some of these tools and what might have happened or not what might have happened, but what you understand was going on there such that there was a gap in this information. Carl: I am always very suspicious when anyone uses the word ‘glitch’ with regard to any type of digital equipment because if that equipment is executing its algorithm as it has been programmed to do, then you will get identical results for identical inputs. In this case, the software that was in use at the time by US Customs and Border Protection was executing a very naive name-matching algorithm, which failed to match two different variant spellings of the name Tsarnaev. If you look at the two variations for any human, it would seem almost obvious that the two variations are related and are in fact connected to the same name that’s natively written in Cyrillic. What really happened was a failure on the part of the architects of that name mentioning system to innovate by employing the latest technology in name-matching, which is what my company provides. In the aftermath of that disaster, our software was integrated into the border control workflow, first with the goal of redacting false-positives, and then later with the secondary goal of identifying false negatives. We’ve been very successful on both of those challenges. Brian: What were the two variants? Are you talking about the fact that one was spelled in Cyrillic and one was spelled in a Latin alphabet? They didn’t bring back data point A and B because they look like separate individuals? What was it, a transliteration? Carl: They were two different transliterations of the name Tsarnaev. In one instance, the final letters in the names are spelled -naev and the second instance it’s spelled -nayev. The presence or absence of that letter y was the only difference between the two. That’s a relatively simple case but there are many similar stories for more complex names. For instance, the 2009 Christmas bomber who successfully boarded a Northwest Delta flight with a bomb in his underwear, again because of a failure to match two different transliterations of his name. But in his case, his name is Umar Farouk Abdulmutallab. There was much more opportunity for divergent transliterations. Brian: On this kind of topic, you wrote an interesting article called “Exact Match” Isn’t Just Stupid. It’s Deadly. You’ve talked a little bit about this particular example with the Boston Marathon bombing. You mentioned that they’re thinking globally about building a product out. Can you talk to us a little about what it means to think globally? Carl: Sure. Thinking globally is really a mindset and an architectural philosophy in which systems are built to accommodate multiple languages and cultures. This is an issue not just with the spelling of names but with support for multiple writing systems, different ways of rendering and formatting personal names, different ways of rendering, formatting, and parsing postal addresses, telephone numbers, dates, times, and so on. The format of a questionnaire in Japanese is quite different from the format of a questionnaire in English. If you will get any complex global software product, there’s a great deal of work that must be done to accommodate the needs of a worldwide user base. Brian: Sure and you’re a big fan of Unicode-compliant software, am I correct? Carl: Yes. Building Unicode compliance is equivalent to building a solid stable foundation for an office tower. It only gets you to the ground floor, but without it, the rest of the tower starts to lean like the one that’s happening in San Francisco right now. Brian: I haven’t heard about that. Carl: There’s a whole tower that’s tipping over. You should read it. It’s a great story. Brian: Foundation’s not so solid. Carl: Big lawsuit’s going on right now. Brian: Not the place you want to have a sagging tower either. Carl: Not the place but frankly, it’s really quite comparable because I’ve seen some large systems that will go unnamed, where there’s legacy technology and people are unaware perhaps why it’s so important to move from Python version 2 to Python version 3. One of the key differences is Unicode compliance. So if I hear about a large-scale enterprise system that’s based on Python version 2, I’m immediately suspicious that it’s going to be suitable for a global audience. Brian: I think about, from an experience standpoint, inputs, when you’re providing inputs into forms and understanding what people are typing in. If it’s a query form, obviously giving people back what they wanted and not necessarily what they typed in. We all take for granted things like this spelling correction, and not just the spelling correction, but in Google when you type in something, it sometimes give you something that’s beyond a spelling thing, “Did you mean X, Y, and Z?” I would think that being in the form about what people are typing into your form fields and mining your query logs, this is something I do sometimes with clients when they’re trying to learn something. I actually just read an article today about dell.com and the top query term on dell.com is ‘Google,’ which is a very interesting thing. I would be curious to know why people are typing that in. Is it really like people are actually trying to access Google or are they trying to get some information? But the point is to understand the input side and to try to return some kind of logical output. Whether it’s text analytics that’s providing that or it’s name-matching, it’s being aware of that and it’s sad when you have these gaps like what happened in this border crossing case where a name spelling is responsible for not flagging down these people. I mean, we put people on the moon and we get something like a name spelling wrong. It’s shocking in a way. I guess for those who are working in tech, we can understand how it might happen, but it’s scary that that’s still going on today. You’ve probably seen many other. Are you able to talk about it? Obviously, you have some in the intelligence field and probably government where you can’t talk about some of your clients, but are there other examples of learning that’s happened that, even if it’s not necessarily entity resolution where you’ve put dots together with some of your platform? Carl: I’ll say the biggest lesson that I’ve learned from nearly two decades of working on government applications involving multi-lingual data is the importance of retaining as much of the information in its native form as possible. For example, there is a very large division of the CIA which is focused on collecting open source intelligence in the form of newspapers, magazines, the digital equivalent of those, radio broadcast, TV broadcasts and so one. It’s a unit which used to be known as the Foreign Broadcast Information Service, going back to Word War II time, and today it’s called the Open Source Enterprise. They have a very large collection apparatus and they produce some extremely high quality products which are summaries and translations from sources in other languages. In their workflow, previously they would collect information, say in Chinese or in Russian, and then do a translation or summary into English, but then would discard the original or the original would be hidden from their enterprise architecture for query purposes. I believe that is no longer the case, but retaining the pre-translation original, whether it’s open source, closed source, commercial, enterprise information, government-related information, is really very important. That’s one lesson. The other lesson is appreciating the limits of machine translation. We’re increasingly seeing machine translation integrated into all kinds of information systems, but there needs to be a very sober appreciation of what is and what is not achievable and scalable by employing machine translation in your architecture. Brian: Can you talk at all about the translation? We have so much power now with NLP and what’s possible with the technology today. As I understand it, when we talk about translation, we’re talking about documents and things that are in written word that are being translated from one language to another. But in terms of spoken word, and we’re communicating right now, I’m going to ask you two questions. What do you know about NLP and what do you know about NLP? The first one I had a little bit of attitude which assumes that you don’t know too much about it, and the second one, I was treating you as an expert. When this gets translated into text, it loses that context. Where are we with that ability to look at the context, the tone, the sentiment that’s behind that? I would imagine that’s partly why you’re talking about saving the original source. It might provide some context like, “What are the headlines were in the paper?” and, “Which paper wrote it?” and, “Is there a bias with that paper?” whatever, having some context of the full article that that report came from can provide additional context. Humans are probably better at doing some of that initial eyeball analysis or having some idea of historically where this article’s coming from such that they can put it in some context as opposed to just seeing the words in a native language on a computer screen. Can you talk a little bit about that or where we are with that? And am I incorrect that we’re not able to look at that sentiment? I don’t even know how that would translate necessarily unless you had a playing back of a recording of someone saying the words. You have translation on top of the sentiment. Now you’ve got two factors of difficulty right there and getting it accurate. Carl: My knowledge of voice and speech analysis is very naive. I do know there’s an area of huge investment and the technology is progressing very rapidly. I suspect that voice models are already being built that can distinguish between the two different intonations you used in asking that question and are able to match those against knowledge bases separately. What I can tell you is that context and nuance are equally important in both spoken and written human communication. My knowledge is stronger when it comes to its written form. Capturing all of the context means that you can do a much better job of the analytics. That’s why, say, when we’re analyzing a document, we’re looking not only the individual word but the sentence, the paragraph, where does the text appear? Is it in the body? Is it in a heading? Is it in a caption? Is it in a footnote? Or if we’re looking at, say, human-typed input—I think this is where your audience would care if you’re designing forms or search boxes—there’s a lot that can be determined in terms of how the input is typed. Again, especially when you’re thinking globally. We’re familiar with typing English and typing queries or completing forms with the letters A through Z and the numbers 0 through 9, but the fastest-growing new orthography today is emoticons and emoji offer a lot of very valuable information about the mindset of the author. Say that we look at Chinese or Japanese, which are basically written with thousand-year-old emoji, where an individual must type a sequence of keys in order to create each of the Kanji or Hanzu that appears. There’s a great deal of information we can capture. For instance, if I’m typing a form in Japanese, saying I’m filling out my last name, and then my last name is Tanaka. Well, I’m going to type phonetically some characters that represent Tanaka, either in Latin letters or one of the Japanese phonetic writing systems, then I’m going to pick from a menu or the system is going to automatically pick for me the Japanese characters that represent Tanaka. But any really capable input system is going to keep both whatever I typed phonetically and the Kanji that I selected because both of those have value and the association between the two is not always obvious. There are similar ways of capturing context and meaning in other writing systems. For instance, let’s say I’m typing Arabic not in Arabic script but I’m typing with Roman letters. How I translate from those Roman letters into the Arabic alphabet may vary, depending upon if I’m using Gulf Arabic, or Levantine Arabic, or Cairene Arabic, and say the IP address of the person doing the typing may factor into how I do that transformation and how I interpret those letters. There’s examples for many other writing systems other than the Latin alphabet. Brian: I meant to ask you. Do you speak any other languages or do you study any other languages? Carl: I studied Japanese for a few years in high school. That’s really what got me into using computers to facilitate language understanding. I just never had the ability to really quickly memorize all of the Japanese characters, the radical components, and the variant pronunciations. After spending countless hours combing through paper dictionaries, I got very interested in building electronic dictionaries. My interest in electronic dictionaries eventually led to search engines and to lexicons, algorithms powered by lexicons, and then ultimately to machine learning and deep learning. Brian: I’m curious. I assume you need to employ either a linguist or at least people that speak multiple languages. One concern with advanced analytics right now and especially anything with prediction, is bias. I speak a couple of different languages and I think one of the coolest things about learning another language is seeing the world through another context. Right now, I’m learning Polish and there’s the concept of case and it doesn’t just come down to learning the prefixes and suffixes that are added to words. Effectively, that’s what the output is but it’s even understanding the nuance of when you would use that and what you’re trying to convey, and then when you relay it back to your own language, we don’t even have an equivalent between this. We would never divide this verb into two different sentiments. So you start to learn what you don’t even know to think about. I guess what I’m asking here is how do you capture those things? Say, in our case where I assume you’re an American and I am to, so we have our English that we grew up with and our context for that. How do you avoid bias? Do you think about bias? How do you build these systems in terms of approaching it from a single language? Ultimately, this code is probably written in English, I assume. Not to say that the code would be written in a different language but just the approach when you’re thinking about all these systems that have to do with language, where does that come in having integrating other people that speaks other languages? Can you talk about that a little bit? Carl: Bias is incredibly important in any system that tries to respond to human behavior. We have our own innate cultural biases that we’re sometimes not even aware of. As you point out, it’s impossible to separate human language from the underlying culture and, in some cases, geography and the lifestyle of the people who speak that language. Yes, this is something that we think about. I disagree with your remark about code being written in English. The most important pieces of code today are the frameworks for implementing various machine learning and deep learning architectures. These architectures for the most part are language or domain-agnostic. The language bias tends to creep in as an artifact of the data that we collect. If I were to, say, harvest a million pages randomly on the internet, a very large percentage of those pages would be in English, out of proportion to the proportion of the population of the planet who speaks English, just because English is common language for commerce, science, and so on. The bias comes in from the data or it comes in from the mindset of the architect, who may do something as simple-minded as allocating only eight bits per character or deciding that Python version 2 is an acceptable development platform. Brian: Sure. I should say, I wasn’t so much speaking about the script, the code, as much as I was thinking more about the humans behind it, their background, and their language that they speak, or these kinds of choices that you’re talking about because they’re informed by that person’s perspective. But thank you for clarifying. Carl: I agree with that observation as well. You’re certainly right. Brian: Do you have a way? You’re experts in this area and you’re obviously heavily invested in this area. Are there things that you have to do to prevent that bias, in terms of like, “We know what we don’t know about it, or we know enough about it but we don’t know if about, so we have a checklist or we have something that we go through to make sure that we’re checking ourselves to avoid these things”? Or is it more in the data collection phase that you’re worried about more so than the code or whatever that’s actually going to be taking the data and generating the software value at the other end? Is it more on the collection side that you’re thinking about? How do you prevent it? How do you check yourself or tell a client or customer, “Here’s how we’ve tried to make sure that the quality of what we’re giving you is good. We did A, B, C, and D.” Maybe I’m making a bigger issue out of this than it is. I’m not sure. Carl: No, it is a big issue. The best way to minimize that cultural bias is by building global teams. That’s something that we’ve done from the very beginning days of our company. We have a company in which collectively the team speaks over 20 languages, originate from many different countries around the world, and we do business in native countries around the world. That’s just been an absolute necessity because we produce products that are proficient in 40 different human languages. If you’re a large enterprise, more than 500 people, and you’re targeting markets globally, then you need to build a global team. That applies to all the different parts of the organization, including the executive team. It’s rare that you will see individuals who are, say, American culture with no meaningful international experience being successful in any kind of global expansion. Brian: That’s pretty awesome that you have that many languages going in the staff that you have working at the company. That’s cool and I think it does provide a different perspective on it. We talk about it even in the design firm. Sometimes, early managers in the design will want to go hire a lot of people that look like they do. Not necessarily physically but in terms of skill set. One of the practices that I’ve always liked is actually getting people that aren’t like you, that don’t think like you, in order to intentionally tease out what you don’t know, you know that you’re not going to look at the problem the same way they are, and you don’t necessarily know what the output is, but you can learn that there’s other perspectives to have, so too many like-minded individuals doesn’t necessarily mean that it’s better. I think that’s cool. Can you talk to me a little bit about one of the fun little nuggets that stuck in my head and I think you’ve attributed to somebody else, but was the word about getting insights from medium data. Can you talk to us about that? Carl: Sure. I should first start by crediting the individual who planted that idea in my head, which is Dr. Catherine Havasi of the MIT Media Lab, who’s also a cofounder of a company called Luminoso, which is a partner of ours. They do common sense understanding. The challenge with building truly capable text analytics from large amounts of unstructured text is obtaining sufficient volume. If you are a company on the scale of Facebook or Google, you have access to truly enormous amount of text. I can’t quantify it in petabytes or exabytes, but it is a scale that is much greater than the typical global enterprise or Fortune 2000 company, who themselves may have very massive data lakes. But still, those data lakes are probably three to five orders of magnitudes smaller than what Google or Facebook may have under their control. That intermediate-sized data, which is sloppily referred to as big data, we think of it as medium data. We think about the challenge of allowing companies with medium data assets to obtain big data quality results, or business intelligence that’s comparable to something that Google or Facebook might be able to obtain. We do that by building models that are hybrid, that combine knowledge graphs or semantic graphs, derived from very large open sources with the information that they can extract from their proprietary data lakes, and using the open sources and the models that we build as amplifiers for their own data. Brian: I believe when we were talking, you have mentioned a couple of companies that are building products on top of you. Difio, I think, was one, and Tamr, and Luminoso. So is that related to what these companies are doing? Carl: Yes, it absolutely is related. Luminoso, in particular, is using this process of synthesizing results from their customers, proprietary data with their own models. The Luminoso team grew out of the team at MIT that built something called Constant Net, which is a very large net of graph in multiple languages. But actually, Difio as well is also using this approach of federating both open and closed source repositories by integrating a large number of connectors into their architecture. They have access to web content. They have access to various social media fire hoses. They have access to proprietary data feeds from financial news providers. But then, they fuse that with internal sources of information that may come from sources like SharePoint, or Dropbox, or Google Drive, or OneDrive, your local file servers, and then give you a single view into all of this data. Brian: Awesome. I don’t want to keep you too long. This has been super informational for me, learning about your space that you’re in. Can you tell us any closing thoughts, advice for product managers, analytics practitioners? We talked a little about obviously thinking globally and some of those areas. Any other closing thoughts about delivering good experiences, leveraging text analytics, other things to watch out for? Any general thoughts? Carl: Sure. I’ll close with a few thoughts. One is repeating what I’ve said before about Unicode compliance. The fact that I again have to state that is somewhat depressing yet it’s still isn’t taken as an absolute requirement, which is today, and yet continues to be overlooked. Secondly, just thinking globally, anything that you’re building, you got to think about a global audience. I’ll share with you an anecdote. My company gives a lot of business to Eventbrite, who I would expect by now would have a fully globalized platform, but it turns out their utility for sending an email to everybody who signed-up for an event doesn’t work in Japanese. I found that out the hard way when I needed to send an email to everybody that was signed up for our conference in Tokyo. That was very disturbing and I’m not afraid to say that live on a podcast. They need to fix it. You really don’t want customers finding out about that during a time of high stress and high pressure, and there’s just no excuse for that. Then my third point with regard to natural language understanding. This is a really incredibly exciting time to be involved with natural language, with human language because the technology is changing so rapidly and the space of what is achievable is expanding so rapidly. My final point of advice is that hybrid architectures have been the best and continue to be the best. There’s a real temptation to say, “Just grow all of my text into a deep neural net and magic is going to happen.” That can be true if you have sufficiently large amounts of data, but most people don’t. Therefore, you’re going to get better results by using hybrids of algorithmic simpler machine learning architectures together with deep neural nets. Brian: That last tip, can you take that down one more notch? I assume you’re talking about a level of quality on the tail-end of the technology implementation, there’s going to be some higher quality output. Can you translate what a hybrid architecture means in terms of a better product at the other end? What would be an example of that? Carl: Sure. It’s hard to do without getting too technical, but I’ll try and I’ll try to use some examples in English. I think the traditional way of approaching deep nets has very much been take a very simple, potentially deep and recursive neural network architecture and just throw data at it, especially images or audio waveforms. I throw my images in and I want to classify which ones were taken outdoors and which ones were taken indoors with no traditional signal processing or image processing added before or after. In the image domain, my understanding is that, that kind of purist approach is delivered the best results and that’s what I’ve heard. I don’t have first-hand information about that. However, when it comes to human language in its written form, there’s a great deal of traditional processing of that text that boosts the effectiveness of the deep learning. That falls into a number of layers that I won’t go into, but to just give you one example, let’s talk about what we called Orthography. The English language is relatively simple and that the orthography is generally quite simple. We’ve got the letters A through Z, an uppercase and lowercase, and that’s about it. But if you look inside, say a PDF of English text, you’ll sometimes encounter things like ligatures, like a lowercase F followed by a lowercase I, or two lowercase Fs together, will be replaced with single glyph to make it look good in that particular typeface. If I think those glyphs and I just throw them in with all the rest of my text, that actually complicates the job of the deep learning. If I take that FI ligature and convert it back to separate F followed by I, or the FF ligature and convert it back to FF, my deep learning doesn’t have to figure out what those ligatures are about. Now that seems pretty obscure in English but in other writing systems, especially Arabic, for instance, in which there’s an enormous number of ligatures, or Korean or languages that have diacritical marks, processing those diacritical marks, those ligatures, those orthographic variations using conventional means will make your deep learning run much faster and give you better results with less data. That’s just one example but there’s a whole range or other text-processing steps using algorithms that have been developed over many years, that simply makes the deep learning work better and that results in what we call a hybrid architecture. Brian: So it sounds like taking, as opposed to throw it all in a pot and stir, there’s the, “Well, maybe I’m going to cut the carrots neatly into the right size and then throw them in the soup.” Carl: Exactly. Brian: You’re kind of helping the system do a better job at its work. Carl: That’s right and it’s really about thinking about your data and understanding something about it before you throw it into the big brain. Brian: Exactly. Cool. Where can people follow you? I’ll put a link up to the Basis in the show notes but are you on Twitter or LinkedIn somewhere? Where can people find you? Carl: LinkedIn tends to be my preferred social network. I just was never really good at summarizing complex thoughts into 140 characters, so that’s the best place to connect with me. Basically, we’ll tell you all about Basis Technology and rosette.com is our text analytics platform, which is free for anybody to explore, and to the best of my knowledge, it is the most capable text analytics platform with the largest number of languages that you will find anywhere on the public internet. Brian: All right, I will definitely put those up in the show notes. This has been fantastic, I’ve learned a ton, and thanks for coming on Experiencing Data. Carl: Great talking with you, Brian. Brian: All right. Cheers. Carl: Cheers.

One of the best ways to put your ecommerce business in the best position for success is by utilizing an effective keyword strategy. Do you have a good strategy that is getting you the results you need? If not, you’ve come the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some valuable insights regarding keyword usage. If you need a great strategy or if your existing strategy could use some tweaks, make sure to have pen and paper ready for this one! Why go after longtail keywords? How can you deploy a practical approach when it comes to using longtail keywords? According to Scott, the reason you need to be using longtail keywords comes down to securing a good conversion rate. The more specific a longtail keyword is to your product and how people are searching for that product will determine your conversion rate. Don’t leave it all up to guesswork! To hear Scott run through some helpful data and examples of longtail keyword usage, make sure to listen to this helpful episode of The Amazing Seller! The six-step process for finding profit keywords. What is the secret solution to making keywords work for you and your ecommerce brand? How do you cut through all the complexity and find the right streat3gy for success? Here is Scott’s six-step process for finding profit keywords. Search on the Jungle Scout web application using the Keyword Scout. Look at only the exact match traffic. Find the results that are directly related to your product that get 50 searches or more. Create an exact match Pay Per Click campaign. Start with $1.50 cost per click. Run it for seven days and then tweak if necessary. To hear Scott expand on each step in this process so you can get the best results for your Amazon product listing, make sure to listen to this episode of The Amazing Seller! Don’t give up, try new things! As a business leader, you know that the struggle to grow a profitable business is a tough one to navigate. You want to make sure you are following the right advice and taking the right risks. One of the worst things you could do as small business owner is to fail to try something new! Don’t let that happen to you, commit to continually learn about how to improve your processes each step along the way. Make sure to catch this episode of The Amazing Seller to find out how to put your brand in the best position for long-term success! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:50] Why it’s important to go after longtail keywords. [9:30] Scott goes over some keyword data. [16:00] The six-step process for finding profit keywords. [21:00] Closing thoughts from Scott, keep trying new things! RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/js www.theamazingseller.com/ignite

In this episode, we learn about why the 2018 midterms are so important, how to be an informed voter, and what all we can do to get out the vote for 2018. Laura walks us through her strategy and approach to researching candidates and ballot measures. We also talk about reasonable shortcuts to take if you don’t have the time or inclination to do the research yourself.Support Glimmering PodcastLinks:Gerrymandering, explained - VoxThe Gerrymandering Project – FiveThirtyEightIconic Dodge City moves its only polling place outside town.53,000 mostly Black voters’ registrations are on hold due to Georgia’s Exact Match law.Save My State | #VoteSaveAmerica — Check to see if you are registered and view your local ballot. Also has voter information for every state like registration deadlines, polling booth locations, and everything on a state’s ballot. This is a good way to help an out-of-state friend vote! Uber and Lyft will [MAYBE] help you find your polling place on Election Day - The Verge — We are skeptical about how dedicated Uber and Lyft drivers (not to mention their respective companies) are in this endeavor. Voter Information: Varied State Approaches — Shows how well (or badly) each state prepares and educates its citizens for voting. Fighting Hate | Southern Poverty Law Center — The SPLC is the premier U.S. non-profit organization monitoring the activities of domestic hate groups and other extremists – including the Ku Klux Klan, the neo-Nazi movement, neo-Confederates, racist skinheads, black separatists, antigovernment militias, Christian Identity adherents and others.Mission | OpenSecrets — Nonpartisan, independent and nonprofit, the Center for Responsive Politics is the nation's premier research group tracking money in U.S. politics and its effect on elections and public policy. OUR VISION is for Americans to be empowered by access to clear and unbiased information about money’s role in politics and policy and to use that knowledge to strengthen our democracy. OUR MISSION is to produce and disseminate peerless data and analysis on money in politics to inform and engage Americans, champion transparency, and expose disproportionate or undue influence on public policy.Mission & History - FollowTheMoney.org — The non-partisan Institute researches and archives a 50-state federal/state database of contributions documenting $100+ billion, plus more than 2 million state lobbyist-client relationships that are registered annually. Recent expansions include selected local-level data, collecting independent spending reports for federal campaigns and in 31 states, and lobbying spending in 20 states.Vote Smart - The Voter's Self Defense System — Find your candidates' bio, voting record, ratings by special interest groups (like, their NRA "grade"), who is funding them, and more.Vote Informed on the Entire Ballot - BallotReady — Enter your address and this site (and app) will collate as much info as they can from across the web, to give you a sample ballot with every measure and candidate summarized. You can print your sample ballot "cheat sheet" and take it with you to the polls!Oregon Secretary of State: Voting & Elections — Oregon's official website for all election & voting related activities. It is a PITA to use but at least it exists! ORESTAR (Oregon Elections System for Tracking and Reporting) is located here.

Today's question comes from Julia in Poland. Julia wants to know if she should put exact match and broad match versions of keywords in different campaigns. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Must Read Marketing Article Of The Week: • How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard What we've got lined up for this week's main Marketing O'Clock news: • Google’s Exact Match Close Variants Expand Again • Google Search Console out of beta, adds more features • Making it easier to discover datasets • Save time with Bing's new Reporting enhancements Lightning Round Articles that you don't want to miss! • Instagram is reportedly developing a dedicated shopping app • Amazon Advertising o New Video Ad Format Gives Brands A Way To Promote Deals On Amazon • Americans are changing their relationship with Facebook • Google Wants to Kill The URL Blog: https://cypressnorth.com/marketing-oclock/google-expands-exact-match-marketing-oclock-ep34 Video: https://www.youtube.com/watch?v=w1xwEw-T5Jk

Michael Hartman and Danny exchange strategies on how they use Amazon PPC for organic rank. Whilst Micheal talks about his Push protocol, Danny shares his Exact Match all tides method.

Head over to facebook.com/taketraction.com to discuss this episode!   0:26:52 – Opinews 1:01:37 – Feature – How to build a killer Amazon PPC campaign in 20182:29:15 – Amazon PPC summary – This is a long show and if you're trying to set up your own Amazon PPC campaign I would highly recommend you listen to all of it. But if time isn't on your side, you can always skip to this point to listen to me summarise everything I learned from Cristian in today's show. Today's riddle: A sundial has the fewest moving parts of any timepiece. Which has the most? Think you know the answer? Let us know over at facebook.com/taketraction.com. The answer will be revealed in next week's episode. -- This week we've got a great few segments coming up for you: Opinews In this week’s Opinews: Shit hits the fan in India as the government releases their new ecommerce policies. Will Amazon and Walmart survive these heavy restrictions? Etsy joins the India buzz this week by launching the marketplace amidst all the ecommerce changes. Could this more artesan focused platform stop all the protests from small privately owned Indian companies? Whatsapp has finally monetised their platform but the way they've done it is genius. Are they even doing it for the money? Could Salesforce be in danger after Freshworks raises $100m for their suite of tools?  Feature – How to build a killer Amazon PPC campaign in 2018 Amazon. The beast. The mammoth. The giant. Can't live with it, can't live without it. And as they say, if you can't beat 'em, join 'em. Amazon PPC has always been a very powerful way to increase your sales through the platform, but since their TOS banner users from giving out coupons in exchange for reviews in 2016, Amazon PPC has never been more important to get your product off the ground. In fact, that's exactly what we've been doing this week! On Monday our first load of inventory arrived at the Amazon fulfillment center in Dallas, Texas. Since then it's been go, go, go to get our first white-label Amazon product up and running. To do that we've applied all sorts of different techniques and we're still doing so. But one of the most important of them all is Amazon PPC. But we've actually been preparing for this moment for the past 9 months. You see, nearly one whole year ago, Cristian and I began work on a new project with a cleints of ours. The client in question came to ask asking if we could build out profitable Amazon PPC campaigns for a number of SKUs that he was managing. Despite having zero experience with Amazons advertising platform, Cristian and I agreed to take on the project for a couple of reasons: We have a lot of experience on various other advertising platforms and we were convinced that with a bit of experimentation we could very quickly understand the platform. We knew that we were going to be launching our own Amazon products in the near future and this project would be the perfect way to prepare ourselves for a successful launch. We both jumped into the research together but I very quickly veered away from the project as more work came in from other clients. Cristian, however, has spent the last 9 months working on the platform almost every day, entending his knowledge and understanding of Amazon PPC and ultimately running very profitable campaigns for said client. In today's episode it's time for me to get back up to speed. I'm going to pick his brain for absolutely everything he has learned about Amazon PPC and we'll piece it all together so that you will be able to follow along step by step and build your very own profitable Amazon PPC campaigns. We'll be discussing: How to do keyword research for Amazon PPC – Where to find seed keywords, what tools to use for better keyword research and how to structure your results. The difference between auto and manual campaigns and why you need both. How to use auto campaigns on Amazon to discover keywords you could never have thought of on your own. Keyword matching – The difference between Broad Match, Phrase Match and Exact Match. How to set up a "converting keywords" ad group for each of your seed keywords and then use this list of keywords to optimise your product listing. As mentioned at the top, this is a very long podcast so if you run out of time at any point, skip to 2:29:15 where you'll be able to hear me summarise everything I learned from Cristian in this episode in less than 5 minutes. Now, pour yourself a glass of wine, sit back and prepare to learn everything you need to know to launch your next big product. Enjoy! Links and Resources: Links from our Opinews segment: 99designs.com – The place where you can get hundreds of submissions for your design project for less than $300. Freshmarketer – One of our favourite A/B testing tools (although since the Freshworks acquisition it's a little bit on the pricey side). Optimizely – The expensive – and quite frankly, not as good – competitor to Fresh Marketer. VWO – Same as above. Amazon keyword research tools from today's feature show: Paid tools: Junglescout – They have two tools, the product tracker/researcher web app and the extension. When you use the extension in your browser on a search results page on Amazon, you'll see a small icon in the bottom right of the popup that looks like a cloud. This is a great way to find out what keywords your competitors are using.  Keyword Inspector Free tools: Merchant Words Keyword Tool Keyword Tool Dominator Please Help Us Out: Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps. iTunes Spotify Overcast Stitcher Youtube   Take Traction For more, head over to taketraction.com

Exact Match Domains (EMD) hatten lange Zeit einen Sonderbonus bei Google. Daher wurden diese Keyword Domains oft teuer gehandelt. Doch seit einem EMD Update von Google wird der SEO Vorteil solcher Domains in Frage gestellt. In der 275. Folge von #SEODRIVEN zeige ich anhand von vier Beispiele, ob eine Keyworddomain auch heute noch Vorteile bringt. Dabei haben ich auch eine Domain untersucht, deren Name nicht direkt auf den Inhalt rückschließen lässt. Was würdest Du unter der Domain linsensuppe.de erwarten, ohne sie vorher gesehen zu haben?

Today's question comes from Mike, from Capetown, South Africa. He wants to know how match type affects cost-per-click (CPC). Thanks for listening! Have you tried using different match types in AdWords? What was your experience? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing that it is changing the way that it handles ‘exact match’ keywords in Adwords. Sarah Barker, PPC Lead at Stickyeyes takes a closer look. https://www.stickyeyes.com/2017/04/07/ok-google-define-exact-match/

With the success of his first business, John Colascione parlayed his readership and revenue into an ownership stake in LongIsland.com and now serves more than one million readers per month across his Long Island Media network. And in 2016, they're on track to generate $1.5 million in revenue. In this interview, we discuss his business model, how he structures advertising packages and his sales force, how he uses social media to his advantage, and advice he has for other geographic publishers.

Finding the right domain for your business can be a long process and one that you should create a strategy for. Should you find an exact match domain? If that domain is already claimed, should you try and buy it? What is the best method to search for and purchase a domain? Is there a difference between spammy domain names and exact match domain names? You can find show notes and more information by clicking here: http://bit.ly/1EZ7nsz

Phrase Match and Exact Match as we know it has changed. Listen as Shane and Maria go through the benefits and pitfalls of Google's decision to remove the ability to opt-out of close variant keywords for phrase and exact match keywords. You need to hear how this could impact your PPC campaigns. Plus, Google announces a new Call Conversion Tracking feature. Don't just jump on the bandwagon yet, hear why you still might need to use third-party call tracking solutions to supplement Google's new tool.To learn more about Keyword Match Types and Conversion Tracking visit the PPC Professionals AdWords Best Practices Tutorial.

Google - The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count. Plus, Ross and guest host Scott Van Achte discuss a listener question on main problems/pains in running an SEO business or being an SEO consultant.

Google - The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count. Plus, Ross and guest host Scott Van Achte discuss a listener question on main problems/pains in running an SEO business or being an SEO consultant.

Google - The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count. Plus, Ross and guest host Scott Van Achte discuss a listener question on main problems/pains in running an SEO business or being an SEO consultant.

In this episode we discuss our other podcast, the Unknown Secrets of Website SEVO analysis. We discuss an example of how our suggestions increased website utilization by 70%. We also discuss PPC Keyword tricks related to Broad Match and Exact Match. The most popular PPC Podcast on iTunes. E-Webstyle provides SEO Houston .

In this episode we discuss our other podcast, the Unknown Secrets of Website SEVO analysis. We discuss an example of how our suggestions increased website utilization by 70%. We also discuss PPC Keyword tricks related to Broad Match and Exact Match. The most popular PPC Podcast on iTunes. E-Webstyle provides SEO Houston .