Podcasts about ctrs

Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB!  Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    Summary:  A fast, practical deep dive into how GDB redefined programmatic curation  from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders. Here's What You'll Learn Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time. DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers. Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains. Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety. Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters. Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop  06:13 – Curation explained: beyond the buzzword 07:35 – CTR vs. Conversions: real performance examples 13:37 – From data to insight: how curation drives smarter optimization 18:21 – Efficiency and scale: working with the right curation partner 20:48 – Collaboration, trust, and better partnerships 23:16 – Final takeaways: the "Refuse to Lose" mindset   Meet Our Guests: GDB: https://www.gdb.net/ John deTar:  https://www.linkedin.com/in/johndetar/ Felipe Matheus Ramos: https://www.linkedin.com/in/boyzao/   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop   

For the second CTRS seminar of 2025-26, Dr Michael Hahn, the Dom Gregory Dix Lecturer in Christian Spirituality, Sarum College, gave a talk on 'Language of the Abyss in Bonaventure's Texts'. Photo by Thom Mertens. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In this episode of Girls with Grafts, Rachel sits down with Emily Hespeler, a burn survivor, storyteller, and certified therapeutic recreation specialist (CTRS). Emily shares how recreation therapy empowers survivors to heal, grow, and reclaim independence after trauma, and how sharing your story can open doors to connection and community.

In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance of female leadership and the role of creators in brand strategy, providing insights into the future of advertising. Takeaways Amy Lanzi transitioned from a finance background to the advertising industry. Her experience in yield management at American Airlines shaped her understanding of customer experience. The advertising landscape has shifted towards a focus on media investment rather than just creative campaigns. Balancing creativity and data is crucial for modern marketing strategies. AI and synthetic audiences are transforming how agencies approach consumer engagement. Female leaders should embrace their unique qualities and support other women in the industry. Brands need to establish strong connections with consumers through first-party data. Creators serve as personalized concierges for brands, influencing consumer behavior. The future of advertising will require brands to be the answer for consumers' needs. Understanding the creator economy is essential for brands to thrive. Chapters 00:00 Introduction to Amy Lanzi and Her Journey 05:42 Transitioning from Analyst to Agency Leader 12:18 Balancing Data and Creativity in Marketing 19:45 The Future of Marketing: AI and Consumer Connection 25:06 The Power of Creators in Brand Strategy Adtech Power Moves: Paramount+'s Retro Ad Play, AmEx's Commerce Media Launch, and Google's Antitrust Reckoning This week's episode of The Refresh dives into the evolving strategies shaping the advertising and media ecosystem. Paramount+ brings back a touch of traditional TV nostalgia with a new static ad placement format, while American Express joins the growing commerce media race with a premium, closed-loop offering. Duolingo takes more control over its ad operations by launching its own ads platform, signaling a shift toward in-house monetization strategies. Meanwhile, Google's adtech antitrust remedies trial wraps up, leaving the industry waiting to see if structural change could finally hit Big Tech's ad dominance. Paramount+ Launches “Streaming Fixed Units”: The streamer introduces a new ad format that locks an advertiser's placement into the same slot for a week after an episode airs, recreating traditional TV consistency and offering advertisers more predictability. American Express Debuts “AmEx Ads”: Leveraging first-party data from 34 million cardholders, AmEx enters the commerce media arena with an exclusive network housed on its own properties like AmexTravel.com, focusing on premium and affluent audiences. Commerce Media Competition Heats Up: With networks from Mastercard, Chase, and now AmEx, commerce media spending is projected to reach $170 billion in 2024, pushing companies to differentiate through niche audiences and unique value propositions. Duolingo Builds Its Own Ads Platform: The language-learning app strengthens its advertising business by creating a direct-sales platform that complements programmatic channels, achieving 3% higher CTRs and strong engagement with rewarded video formats. Google's Antitrust Trial Concludes: The DOJ's push for structural remedies, including potentially spinning off AdX, faces pushback from Google's behavioral proposals, setting the stage for potential landmark changes in adtech competition and regulation. Learn more about your ad choices. Visit megaphone.fm/adchoices

For the first CTRS seminar of 2025-26, Dr Sara Parvis, the Senior Lecturer in the Early Christian History at the University of Edinburgh, gave a talk on 'Women and the Reception of Nicaea'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you'll discover the anatomy of a killer marketing email, from subject line to signature.Join me as I break down the biggest email do's and don'ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader's attention, how to utilize direct feedback in your email marketing, and the key to a killer CTA that drives conversions.Marketing sucks. Let's learn together. Hit play to discover:‌ ‌How to find the right balance of storytelling and straight-up sales in your emails3 things that a great marketing email will do and how to check those boxesHow to write attention-grabbing, non-clickbaity subject lines (and the #1 thing to avoid in your intro)Please rate, review, and subscribe!Timestamps:‌ ‌00:12  Intro02:11  Testing & email goals03:43  Subject line05:49  Email intro 08:32  Email body11:18  Language & structure12:44  Call-to-action 14:47  Formatting & aesthetic17:23  Footer, compliance & recap19:04  Action item & outro—

AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often had deeper content and branding issues long before AI arrived. Smart publishers are pivoting to owned audience channels and passage-based optimization. Listen to episode 517 of Marketing Speak to discover the frameworks that help content creators thrive as AI reshapes discovery and consumption. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/517.

Google AI Overviews are slashing organic listing CTRs by up to 34.5%, with non-branded keywords hit hardest. Businesses must adopt Answer Engine Optimization strategies as 25% of organic traffic shifts to AI by 2026. For more, visit https://digitalbiz.ai/faq-2/#ai-engines DigitalBiz Limited City: London Address: Initial Business Centre Website: https://digitalbiz.ai

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You'll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also dive into shady search terms like competitor names, phone numbers, and support queries that often signal spam. We explain why chasing cheap clicks under $1 CPC can be dangerous, especially with broad match keywords. You'll hear why click fraud tools are not a real solution, and how data exclusion can help when spam waves or tracking issues pop up. Finally, we put all the red flags together to show how Google's recommendations often push you toward clicks, while the smarter move is optimizing for real conversions.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/_kJty78-DhgSubmit a Question - https://www.paidsearchpodcast.com

AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Which big tech platform had the best Q2? (1:19)What drove growth in Q2? (18:38)PMW's Resell Me a Pen Challenge (26:45)~ Further reading ~ How do you judge creative campaign success in a zero click world?1% click-through rate: How Google AI Overviews is killing publishersDon't fear the scraper: AI needn't be a threat Hosted on Acast. See acast.com/privacy for more information.

Behavioral modeling is reshaping how campaigns are built, measured, and optimized, moving us from broad strokes to precise strategies that drive measurable impact. Hosts Chris Boyer and Reed Smith explore how healthcare organizations can adapt to this shift: Why behavioral modeling changes media planning, creative strategy, and workflow collaboration. Moving past CTRs to metrics that align with business outcomes like patient lifetime value and conversion quality. How to personalize without crossing the “creepy” line and losing consumer confidence. The role of modular content, analytics partnerships, and executive education in making this shift stick. Tim Duer, VP of Data Analytics & Strategy at Causeway Solutions, shares his team's work helping health systems apply behavioral modeling to marketing and communications. He provides best practices, lessons learned, and practical guardrails for building campaigns that are both precise and trustworthy. Mentions from the Show: Unlocking the next frontier of personalized marketing Targeted Marketing Best Practices Tim Duer on LinkedIn CauseWaySolution.com Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your highest-converting emails and texts weren't the ones you poured hours into—but the ones that send themselves? In this episode, we're diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you've been putting all your energy into campaigns and newsletters while neglecting automations, this one's for you.

If your email sequences looks good on paper but isn't bringing in buyers……this episode is your roadmap to what's off—and how to fix it fast.We're walking through what's changed in buyer psychology and how to make your evergreen emails convert for today's more discerning buyer.I'm breaking down the real reasons your sequence isn't working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. Tune in for practical ways to:Spot outdated language that's killing conversionsRework emails to match 2025 buyer behavior for better resultsAlign content with the actual funnel stage (not just your calendar)Plus, I'm sharing three sequences most people skip (that could quietly boost your revenue), and what's really keeping your emails from converting—because it's not always the copy.If you're ready to refresh your email sequences, listen now and grab your spot in the Why Isn't It Converting? Free 5-Day Challenge.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/effective-email-sequences/Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Send us a textLet's be honest… writing ad copy that actually converts? It's one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick.This week on Marketing Espresso, I'm joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably get emails from without even realising.We're diving into the juicy stuff:What makes ad copy different from your everyday postsHow to write hooks that actually stop the scroll And why your ad's only job is to get the click, not sell the whole storyEvelina shares how she helps brands find the actual words their audience is using (think: Reddit rabbit holes and review deep dives), so the copy speaks human, not fluff.You'll walk away with:A clear understanding of what separates ad copy from everything elseThe power of a strong hook and how to write oneHow to avoid clickbait while still grabbing attentionThe role of your landing page in converting cold trafficTips on what to test with video vs still imagesIt's an episode packed with insights and practical steps. If you're currently running ads - or thinking about starting - this is one to pop on your walk or listen to with a notebook handy.Let me know what you think, and as always, feel free to reach out with your questions.About EvelinaEvelina Kaganovitch is a copywriter and email strategist who blends creative flair with proven frameworks to write high-performing campaigns for brands around the world. With roots in the USSR, Germany, and Australia - and a lifelong obsession with Vogue covers and storytelling, she's turned her childhood love of fashion and words into a global copy career.She's written for 50+ fashion and lifestyle brands, from Amazon and SumUp to indie labels like Luna&Sun, helping them turn their brand voice into magnetic, personality-packed copy. Evelina's background spans fashion design, UX, and digital marketing, and her work consistently outperforms industry benchmarks (with 64% open rates, 5% CTRs), and a whole lot of weird 3 a.m. ideas that actually work.Now raising a daughter while running her business on her terms, Evelina's known for making complex marketing strategies feel simple, fun, and wildly effective. CONTACT DETAILS & LINKSWebsite: www.evelinakreative.com LinkedIn: https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreativeDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Marketing doesn't always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we're all told to use. So if you've ever wanted to tell your boss that positivity is tanking your subject lines, now's your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why "positive vibes only" might actually kill your marketing results(02:44) Negative words in headlines generate 63% more clicks than positive ones(03:31) Using “mistake” in your subject line can double CTRs(04:48) Negative emojis outperform positive ones in email subject lines(05:56) The “nope” subject line trick that boosts open rates by 17%(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)(08:48) The battle of the trailers: Jay loves them, his wife hates themㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world's biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean rooms are reshaping collaboration. He also highlights AI's creative potential and the persistent challenge of ad fraud. Takeaways Zach explains how his childhood fascination with Chinese characters and structure led him to study law in China, eventually channeling that passion for structured meaning into a career in data and advertising. Zach shares how data doesn't just optimize media but fuels creativity. He references Cannes Lions and tools like Springboards that use “generative hallucinations” to inspire new creative directions—turning AI errors into a spark for innovation. He argues clean rooms are becoming the "cloud for media" and will soon be foundational to how brands collaborate, measure, and activate data. This includes work with platforms like Infosum and Habu. Zach highlights a major internal change at PepsiCo: moving from vanity metrics like CTRs to true business outcomes. This is altering how campaigns are briefed, partners are chosen, and success is defined. Zach warns that CTV ad fraud is growing faster than detection can keep up. He calls for industry-wide standards and collaboration, comparing the current state to a "game of whack-a-mole" that can only be solved collectively. Chapters 03:25 The Unlikely Path to AdTech 08:25 Where Data Meets Art 14:00 Clean Rooms as Infrastructure 15:54 Culture Shift: Outcomes Over Impressions 22:56 Ad Fraud Is Everyone's Problem Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode features hosts Steve Carran and David M., broadcasting from the iconic Dallara IndyCar Factory in Indianapolis with special guest Jason Craparo, CEO of Hovr—the company revolutionizing hotel websites with video storytelling.We dive into:How Hovr helps guests' book with confidence through seamless video integrationThe power of generative AI to supercharge marketing decisionsHow easy it is to implement Hovr with just one line of codeWhy video storytelling boosts engagement, CTRs, and direct bookingsWhat hotels get wrong about content—and how Hovr flips the scriptIf you're a hotel marketer, tech innovator, or hospitality pro looking to level up guest experience and conversion—this one's for you.Watch the FULL EPISODE on YouTube: https://youtu.be/8gyq2G17m5sThis episode is sponsored by Hovr: https://gethovr.com/ Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Jason on LinkedIn: https://www.linkedin.com/in/jasoncraparo/Hovr: https://gethovr.com/For full show notes head to: https://themodernhotelier.com/episode/179Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382This week on Marketing O'Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content.Visit us at - https://marketingoclock.com/

Nicholas Kathen is a Recreation Thereapist (RTRO, CTRS) who resides in Ontario, Canada. Nicholas recently graduates with his Masters in Education specializing in Interprofessional Education (IPE). This episode provides an update on the province of Ontario and focuses on the concept of IPE.

In this Catholic Theology Research Seminar, Prof Clare Watkins of the University of Durham gives a talk on 'The challenge of ‘clericalism': looking beyond clergy for a liveable theology of ordained ministry in the Catholic Church'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

A major evolution is reshaping search: Google's AI Overviews. Sitting at the top of search results and summarizing information using generative AI, these overviews are redefining what it means to “rank” in search—and who gets clicks.In this episode, we break down a pair of recent studies analyzing hundreds of thousands of AI Overviews and reveal how this change is already affecting both organic and paid search traffic. Whether you're a marketer, SEO professional, or business owner, understanding these shifts is crucial to staying relevant in 2025 and beyond.What You'll Learn in This Episode:

Ein Schwerpunkt liegt auf dem **italienischen Luftraumsystem**. Die italienische Struktur unterscheidet sich in Teilen deutlich von der deutschen: * Wie sind die **CTRs und TMAs** aufgebaut – insbesondere rund um **Mailand (Milano FIR)** und **Venedig (Venezia FIR)**? * Warum ihr den Funkkontakt mit FIS (Info) und ATC nicht auf die leichte Schulter nehmen solltet – und warum „Radio only“ hier nicht funktioniert. * Was es mit den **RMZ (Radio Mandatory Zones)** auf sich hat und warum ihr die **„MIL“-Zonen (militärisch)** im Auge behalten solltet. Außerdem geben wir euch praktische Tipps zu den **Flugplätzen in Italien**: * Welche Kategorien von Flugplätzen gibt es in Italien? (Aviosuperficie, Aeroporto, Campo di Volo) * Wo bekommt ihr zuverlässig **AVGAS oder Mogas** – und warum ihr am besten vorher telefonisch anfragt. * Was es mit den **PPR-Regelungen** auf sich hat und wo man alle Kontaktdaten findet.

Ich dachte lange: Hauptsache viele Klicks. Ich hab sogar nächtelang CTRs gefeiert. Doch dann kam die bittere Wahrheit: Keine Conversions. Kein Umsatz. Heute weiß ich: Es gibt nur eine Metrik, die wirklich zählt – und genau darum geht's in dieser Folge.

For the third CTRS seminar of 2025, Dr Eilish Gregory, the Little Company of Mary Fellow in the History of Catholicism at Durham University, gave a talk on 'The Global Nursing Mission of the Little Company of Mary, 1877-1941'. You can view the slides that accompany Dr Gregory's talk at this link: https://www.dropbox.com/scl/fi/dos0md62tyvyofvpz8236/CTRS-Paper-The-Global-Mission-of-the-Little-Company-of-Mary-March-2025.pdf?rlkey=q87krtfsg2sl9gn61phx3mzcf&st=rftx1qdi&dl=0 This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it's not just about content generation. What's a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It's changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google's still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What's up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad's headed to Mass Torts Made Perfect in Las Vegas. Then, they'll both get together (virtually) at Infotrack's Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it's not just about content generation. What's a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It's changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google's still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What's up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad's headed to Mass Torts Made Perfect in Las Vegas. Then, they'll both get together (virtually) at Infotrack's Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Roy L Hales/ Cortes Currents - Around 100 people signed up for the Rural Islands Economic Partnership 2025 Virtual Forum. At least 10 were from Cortes Island and there were others from Quadra, Texada, Hornby, Denman, Cormorant, Malcolm and the Gulf Islands, as well as the Broughton Archipelago. Several of the topics were of great importance to islanders. One of the foremost was Aaron Cruikshank's analysis of the impact US tariffs will have on island economies and what we can do about it. Cruikshank is the founder of CTRS, a Market intelligence company from the Lower Mainland that has worked with hundreds of organizations and governments over the past 20 years. He began his analysis of President Trump's actions by stating,  “People are really focused on the tariffs, but the message I want to leave with everybody is it's actually trade policy uncertainty disrupting economic patterns. It creates volatility in global markets. It leads to reduced investment, supply chain disruptions, and a contraction in economic activity which hurts everybody. I don't care where you are in Canada, all of that is bad news, but I wanted to make clear that tariffs are just one example of something that contributes to trade policy uncertainty.  We're seeing others, and we'll continue to see others that are going to make these numbers rise.”   He put up a chart showing the relative uncertainty that Trump and some of the previous U. S. presidents have created in international trade markets. Aaron Cruikshank: “This chart goes back to 1960 and the index is based on the impact of policies. You see the baseline jumping up from 25 points to 100 points under Nixon and Ford, that was considered a very big deal in the 60s and 70s. Then in the 80s and 90s you had some spikes with Reagan and Bush. I believe the one with Reagan, or maybe it was Bush Sr., was to do with NAFTA.”  “If you look at these spikes that are happening  during the first Trump presidency, where we're getting into the 250 range. Very, very, very significant trade uncertainty policy. Then the most recent hockey stick growth there is just in the last couple of months where we're getting up into the 450, 500 range.  We're talking  more than an order of magnitude above baseline for trade policy uncertainty.  We also are hearing talk of President Trump or as I call him, ‘the orange turd,' wanting to renegotiate the United States–Mexico–Canada Agreement, what some people refer to as NAFTA 2.0. That uncertainty makes people freak out. Threatening to withdraw from certain trade agreements makes the chart do this. Putting export controls on specific technologies or goods, that makes the chart do this, saying the US is only going to allow X amount of this good.” “That affects countries like Canada a lot because we end up exporting a lot of raw materials into the US: lumber, oil, metals, minerals, things like that. We supply 80 percent of the US potash, which is used for fertilizer to grow their food. So, they might be putting import caps on things like that. That makes markets go “woo.'” 

For the second CTRS seminar of 2025, we were joined by Dr Antonia Pizzey, the Postdoctoral Researcher at the Research Centre for Studies of the Second Vatican Council at the Australian Catholic University, who gave a paper entitled: Imagining Church: Mystery, Imagination, and Metaphor. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

Welcome back to another episode of The Haute Guide! After a brief hiatus (sorry yall!), I'm back with an insightful episode about branding, social media strategy, and how to refine your brand for success. I break down my own brand refresh process, how I'm reworking my content strategy, and how you can do the same for your fashion business, whether you're an entrepreneur, creative, or industry professional.

This edition moves back and forth between coverage of several unique areas of search, AI, and web work. We start covering the DataCoup, which is our "deal-with-it" name for the changes being made by Elon Musk and his crew of youthful hackers to the very nerve centers of the US Government and the suspicion an off-the-books version of Grok is being trained on US government data. We note that DeepSeek is likely helping the Chinese state harvest American data almost as quickly as Elon Musk is hovering it up. We report on the use of updates to old press releases to inflate US Immigration activity in the news, Google's rollback of DEI efforts, Whoopi's phoney weight loss ads, YAIhoo being copiloted by Copilot, and the ChatGPT growth study from SEMrush, along with the SEER Interactive study showing AI Overviews destroying organic and PPC CTRs. We mention changes to Google's Quality Rater Guidelines to account for heavy handed use of AI, and Gary Illyes call for websites to focus on originality in content in 2025. We also move through the weekly parade of SEO tips and updates. A fun, fast paced newsy sorta episode.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

For the first CTRS seminar of 2025, we were joined by Dr Liam Temple, the Capuchin Fellow in the History of Catholicism at Durham University, who gave a paper entitled: “This Poverty of Spirit”: The Capuchins on the margins of Catholicism in England and Wales, 1850-1873. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

This week, John and Elliot discuss a GAO report on CTRs, the OCC's semi-annual report on risk, actions by the US Treasury to disrupt global narcotics traffickers and North Korean digital asset hacker network, UN action creating a humanitarian carve out to Resolution 2664, and other items impacting the financial crime prevention community.

For the second CTRS seminar of 2024-25, we were joined by Dr Emma Percy, the Senior Lecturer in Feminist Theology and Ministry Studies at the University of Aberdeen, who gave a paper entitled: 'Can Aquinas offer some hope to trauma theology?' This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings.   Follow along on Youtube Key Takeaways: Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of search results can act as a controlled split-testing environment to fine-tune conversion rates and CTRs. Keyword Validation and Ranking Feasibility: Learn how data from Amazon's Search Query Performance (SQP) report helps determine whether a keyword is worth targeting. Anthony introduces his three-step system for validating ranking potential. Improving Conversion Rates: Dive into split-testing strategies to enhance product listings, ensuring your conversion rate surpasses market standards and unlocks top ranking opportunities. The Relevance Web: Explore Anthony's theory on Amazon's interconnected keyword groups and how ranking for a single root keyword can improve rankings across related long-tail keywords. Strategic PPC Execution: Discover how to focus campaigns on high-value keywords, adjust placements for top-of-search visibility, and optimize bids to minimize wasted ad spend. Decoding Ranking Signals: Learn to interpret Amazon's ranking fluctuations and stability periods, and use them to guide decision-making during launches or relaunches. Real-World Case Studies: Anthony shares actionable insights from campaigns, illustrating how conversion rate changes, pricing strategies, and competitor actions directly impact rankings. Reach Anthony - https://www.linkedin.com/in/anthony-nguyen-%F0%9F%9F%A2-30522ba7/ Out Now on SellerSessions.com 'The Cold Reality Of The Honeymoon Period And External Traffic' The Cold Reality Of The Honeymoon Period And External Traffic If you have problems with the links, check the link in our bio! Seller Sessions Live, 2025. Grab tickets now: Seller Sessions Live 2025 Watch this podcast in its full glory. Out now on YouTube: Watch on YouTube

Welcome to the Hughes Hubbard Anti-Corruption & Internal Investigations Practice Group's podcast, All Things Investigation. In this episode, Anna Hamati, a Hughes Hubbard & Reed LLP lawyer, joins host Tom Fox to discuss the historic anti-money laundering (AML) enforcement action involving TD Bank. Anna outlines her professional background in compliance and offers a deep dive into the top five takeaways from the extensive consent order related to the TD Bank case. These takeaways highlight key compliance failures, including inadequate resource allocation, insufficient testing and auditing, a weak culture of compliance, poor training programs, and failures in filing accurate and timely CTRs and SARs. The discussion provides critical insights and practical advice for compliance professionals seeking to improve their AML programs. Anna underscores the importance of allocating sufficient resources to compliance functions, conducting proper testing and auditing, fostering a strong compliance culture from the top, providing comprehensive training, and ensuring the timely and accurate filing of CTRs and SARs. She illustrates the real-world implications of these compliance failures through detailed examples and offers practical guidance for banks and financial institutions to avoid similar pitfalls. This episode is a must-listen for anyone involved in AML and regulatory compliance. Key highlights: Overview of the TD Bank Case Importance of Adequate Resources Testing and Auditing Culture of Compliance Training Programs Filing Timely and Accurate Reports Resources: Hughes Hubbard & Reed LLP Website Anna Hamati

Host Polly Swingle is joined by Marketing Representatives Lindsay Vos, CTRS, and Mike Knott, to talk about their approaches to marketing the services provided by The Recovery Project. Listen in to hear about successes and barriers encountered in the marketing world, specifically when representing a private practice outpatient rehabilitation clinic. Topics discussed range from marketing materials, referral metrics, outcome measures, community events, and much more!Lindsay Vos, CTRS, joined The Recovery Project in 2021 and is a stroke survivor, recreational therapist, marketing representative, and wellness trainer. Lindsay is a former collegiate athlete who graduated from the University of Toledo with her bachelor's degree in recreational therapy. Lindsay has always been interested in learning more about the brain and physical medicine and rehabilitation. She has a strong background working many years with individuals who sustained a traumatic brain injury or spinal cord injury from catastrophic accidents. Lindsay is passionate about community reintegration and animal-assisted therapy to promote non-pharmacological pain management techniques which ultimately improve an individual's quality of life. Lindsay knows what it is like to be both a patient and a therapist, as she suffered from a massive stroke in 2017. Lindsay participated in both physical and occupational therapy here at The Recovery Project and feels honored to now work here.Mike Knott has been working for The Recovery Project since 2011. With a passion for all things sports and healing, upon graduating from high school, he first began as a Rehab Tech. Following graduating from Central Michigan University with a Bachelors in Exercise Science: Kinesiology, he became a Rehab Trainer at The Recovery Projects Livonia clinic. Since then, he has had the opportunity to work at all three locations, gained the knowledge and understanding of what it means to do things the TRP way, and is now out in the sales and marketing world as a Marketing Representative for the company.Learn more about The Recovery Project! View our website at www.therecoveryproject.net Call us 855-877-1944 to become a patient Follow us on Instagram Like us on Facebook Thanks for listening!

For the first CTRS seminar of 2024-25, we were joined by Dr Nomi Pritz-Bennett, the Career Development Fellow at Durham University, who gave a paper entitled: 'The Natural Mortification of Finitude: Loss and the Construction of Real Persons' This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In episode 78 of Therapy in the Great Outdoors, Nicole Roma Thurrell, WEMT, CTRS is back for the 2nd in our 3-part series on first aid for nature-based therapists. Nicole shares valuable personal anecdotes and real-life examples, highlighting the importance of comprehensive first aid training, especially in dynamic outdoor environments. You'll learn the "big 3" of assessing life-threatening situations: Breathing, Bleeding, & Shock. You'll also learn about practical tools like EpiPens and hemostatic agents, and get tips on maintaining their effectiveness despite environmental challenges. Join us to equip yourself with the knowledge to keep your outdoor therapy sessions safe and enriching for the children you serve. 00:00 Introduction to Nature-Based Pediatric Therapy 01:00 First Aid Series Overview 02:07 Critical First Aid Skills for Therapists 03:03 Personal Anecdotes and Real-Life Examples 04:57 Principles of First Aid Assessment 08:23 Recognizing and Managing Shock 15:21 Bleeding Control Techniques 20:37 Understanding Blood Thinning Medications 21:11 Importance of First Aid Training 21:47 Choosing the Right First Aid Class 22:57 Handling Anaphylactic Shock 24:59 Obtaining and Using EpiPens 32:22 Critical First Aid Essentials 33:41 WildMed Training Courses and Discounts 37:25 Conclusion and Free Research List For more information, visit Institute for Wild Med and get 20% any of their courses with the discount code TGO20 exclusively for our TGO podcast listeners!

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of Wheelchair Nerds, we explore accessible amusement parks, spotlighting Morgan's Wonderland, the first ultra-accessible theme park. Brooke Matula, CTRS, and Sharon Newhardt from Morgan's Wonderland join us as we discuss the park's innovative features, upcoming projects, and its inclusive vision. We'll also share tips on how to assess an amusement park's accessibility to ensure a fun-filled, barrier-free experience for every family.

In this episode of Create Like the Greats, Ross sheds light on the leaked Google report and its implications for content creators and brands. He emphasizes the importance of relevance, originality, and comprehensiveness in content quality. To stand out in search engine rankings, brands must prioritize utility-driven content creation. Additionally, he highlights the significance of user experience (UX) and provides valuable insights on optimizing websites for improved SEO. Key Takeaways and Insights:  1. Content Quality: Relevance, Originality, and Comprehensiveness To gain a competitive edge in search engine results pages (SERPs), it's crucial to ensure content relevance, originality, and comprehensiveness. Ross advises reaching out to niche experts and industry professionals to gather diverse perspectives and create in-depth content. Google values thorough and informative content that meets users' needs. 2. Enhancing User Experience: Clean and Logical Content Improving user experience plays a vital role in SEO. By enhancing your website's usability, user satisfaction increases. One way to optimize user experience is by compressing images that might slow down loading times. Allow users to access desired information quickly and effortlessly. Additionally, conducting mobile usability tests and ensuring logical and cohesive content structure contribute to a positive user experience. 3. SEO Insights: Clickability and Diverse Anchor Texts Ross highlights several key factors that impact SEO, including click-through rates (CTRs), bounce rates, dwell time, and user engagement. Utilizing clickable text in hyperlinks is essential, and anchor texts should incorporate relevant keywords. However, excessive optimization may result in penalties. Maintaining a diverse range of anchor texts is key to a successful SEO strategy. 4. Leveraging Google's Reach: YouTube and Internal Linking Google is not only the most popular search engine but also monetizes YouTube through ads. Ross suggests capitalizing on this opportunity by driving organic traffic from SERPs and redirecting it to Google-hosted platforms. Additionally, incorporating internal links with appropriate keywords can further enhance your website's visibility and drive engagement. Resources  How to Write SEO Content According to the Google Leaks -  https://foundationinc.co/lab/google-algorithm-leak STAT Search Analytics - https://getstat.com/ —

For April's CTRS seminar, we were joined by Dr Alana Harris, Reader in Modern British Social, Cultural and Gender History, King's College London, who will give a paper entitled: ‘Student Power in Christ': the Young Christian Students, Race Relations and Liberation Theology in Britain after 1968. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

For March's CTRS seminar, Tina Beattie (Professor Emerita of Catholic Studies, University of Roehampton), gives a paper on Language, desire, and creation in the context of Laudato Si'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In this solo EP your host Vicky Phan, business mentor talk all things email marketing for your business as a female founder. Diving into important methods that led her to seeing 3X industry standards for open rates, CTRs and CTORs. Leaning into growing, retaining and converting those on your email list to create an effective and efficient marketing funnel. While also diving into topics such as creating an email newsletter, promotional email sequences for special occasions and a pre-sale waitlist/early bird email funnel to maximize profitability and sales. https://www.instagram.com/iamvickyphan/ https://www.instagram.com/thedreamyceo/ https://iamvickyphan.com/that-entrepreneur-club https://iamvickyphan.com/1-1-coaching https://iamvickyphan.com/business-resources

It's provincial and territorial playdown season across Canada, so we go coast to coast to coast to discuss some of the biggest storylines we're looking forward to following. From deep fields to up and coming teams to the CTRS points, we talk about what will be a fun few weeks as the Scotties and Brier fields are rounded out.For more, visit us at GameofStonesPod.com*recorded Wednesday January 17

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode:Michael King's article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Michael King's article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In Episode 24 of the Town Manager Download, Kevin and Taylor are joined by Recreation Director Laurel Rossiter, CTRS, to discuss her first (almost) year with Shrewsbury Recreation, the programming offered throughout the year, and the department in general!

Do you ever feel like your life has taken on a bit too much seriousness? Today we invite you to take inventory of your life and see if joy and recreation are in their proper place when it comes to your priorities and that you are living the life that you want to right now. We consider how it's so easy, even with good intentions, to accidentally lose sight of joy when we're committed to productivity. We'll also discuss the importance of engaging in activities that bring us joy, even amidst limitations and constraints.Perhaps you know down deep that you want to prioritize moments of happiness and fun, but somehow it continually slips through the cracks. I'm so happy to have Jody Hironaka-Juteau, Professor of Recreation Administration, back on the podcast! She shares both her professional expertise as well as her human experience. We hope you have a joy-filled week! Jody Hironaka-Juteau has over 20 years experience as a certified therapeutic recreation specialist (CTRS) working with children, teens, and adults in hospital and community-based settings. She has worked in the areas of physical medicine and rehabilitation, mental health, sensory impairment, and developmental disability. Currently professor of Recreation Administration at California State University, Fresno, Jody served as administrator in the College of Health and Human Services for over 9 years. She is recognized for her expertise and experience in the areas of diversity and inclusion training, collaboration, and higher education leadership. In her leisure time Jody enjoys spending time with family and friends, cycling, golfing, and playing the ukulele. She is fond of I Love Lucy reruns, crunchy Cheetos, and a good chai tea latte (soy, extra hot, no water, no foam, dirty).Ways to connect with Jody Hironaka-Juteau (she/her/hers):Email: jhironak@csufresno.eduWays to connect with Sas (she/her/hers):Instagram: @lori_saseSign up for her newsletter or sign up for coaching: https://www.lorisase.comEmail: sas@lorisase.comLinks mentioned:Leisure Time - Identifying Constraints and Links to ExercisesSupport the show

The CTRS team empowers organizational leaders with research and analysis to use market signals to their advantage. With market intelligence you can make decisions with confidence, avoid unforeseen pitfalls and capitalize on hidden opportunities. They use a combination of desk research, competitive intelligence gathering, primary research and contextual analysis to lay out what this means for your organization so you have the data to know exactly what to do next. If you haven't yet had the chance, make sure to register for our 2024 Real Leaders Impact Awards. Our Impact Award winners gain access to a values aligned community, credibility through Real Leaders, and access to our network of Impact capital sources. Reserve your entry free of charge before applications open using the link below! bit.ly/3Ktajcf Also, check out Outsource Access for all of your Virtual Staffing Needs. At an affordable rate you can outsource the work you need to get done at an extremely affordable rate. You can find more info about them here using this link. https://outsourceaccess.com/