Podcasts about ctrs

AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often had deeper content and branding issues long before AI arrived. Smart publishers are pivoting to owned audience channels and passage-based optimization. Listen to episode 517 of Marketing Speak to discover the frameworks that help content creators thrive as AI reshapes discovery and consumption. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/517.

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You'll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also dive into shady search terms like competitor names, phone numbers, and support queries that often signal spam. We explain why chasing cheap clicks under $1 CPC can be dangerous, especially with broad match keywords. You'll hear why click fraud tools are not a real solution, and how data exclusion can help when spam waves or tracking issues pop up. Finally, we put all the red flags together to show how Google's recommendations often push you toward clicks, while the smarter move is optimizing for real conversions.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/_kJty78-DhgSubmit a Question - https://www.paidsearchpodcast.com

AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Which big tech platform had the best Q2? (1:19)What drove growth in Q2? (18:38)PMW's Resell Me a Pen Challenge (26:45)~ Further reading ~ How do you judge creative campaign success in a zero click world?1% click-through rate: How Google AI Overviews is killing publishersDon't fear the scraper: AI needn't be a threat Hosted on Acast. See acast.com/privacy for more information.

Behavioral modeling is reshaping how campaigns are built, measured, and optimized, moving us from broad strokes to precise strategies that drive measurable impact. Hosts Chris Boyer and Reed Smith explore how healthcare organizations can adapt to this shift: Why behavioral modeling changes media planning, creative strategy, and workflow collaboration. Moving past CTRs to metrics that align with business outcomes like patient lifetime value and conversion quality. How to personalize without crossing the “creepy” line and losing consumer confidence. The role of modular content, analytics partnerships, and executive education in making this shift stick. Tim Duer, VP of Data Analytics & Strategy at Causeway Solutions, shares his team's work helping health systems apply behavioral modeling to marketing and communications. He provides best practices, lessons learned, and practical guardrails for building campaigns that are both precise and trustworthy. Mentions from the Show: Unlocking the next frontier of personalized marketing Targeted Marketing Best Practices Tim Duer on LinkedIn CauseWaySolution.com Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your highest-converting emails and texts weren't the ones you poured hours into—but the ones that send themselves? In this episode, we're diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you've been putting all your energy into campaigns and newsletters while neglecting automations, this one's for you.

If your email sequences looks good on paper but isn't bringing in buyers……this episode is your roadmap to what's off—and how to fix it fast.We're walking through what's changed in buyer psychology and how to make your evergreen emails convert for today's more discerning buyer.I'm breaking down the real reasons your sequence isn't working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. Tune in for practical ways to:Spot outdated language that's killing conversionsRework emails to match 2025 buyer behavior for better resultsAlign content with the actual funnel stage (not just your calendar)Plus, I'm sharing three sequences most people skip (that could quietly boost your revenue), and what's really keeping your emails from converting—because it's not always the copy.If you're ready to refresh your email sequences, listen now and grab your spot in the Why Isn't It Converting? Free 5-Day Challenge.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/effective-email-sequences/Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Send us a textLet's be honest… writing ad copy that actually converts? It's one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick.This week on Marketing Espresso, I'm joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably get emails from without even realising.We're diving into the juicy stuff:What makes ad copy different from your everyday postsHow to write hooks that actually stop the scroll And why your ad's only job is to get the click, not sell the whole storyEvelina shares how she helps brands find the actual words their audience is using (think: Reddit rabbit holes and review deep dives), so the copy speaks human, not fluff.You'll walk away with:A clear understanding of what separates ad copy from everything elseThe power of a strong hook and how to write oneHow to avoid clickbait while still grabbing attentionThe role of your landing page in converting cold trafficTips on what to test with video vs still imagesIt's an episode packed with insights and practical steps. If you're currently running ads - or thinking about starting - this is one to pop on your walk or listen to with a notebook handy.Let me know what you think, and as always, feel free to reach out with your questions.About EvelinaEvelina Kaganovitch is a copywriter and email strategist who blends creative flair with proven frameworks to write high-performing campaigns for brands around the world. With roots in the USSR, Germany, and Australia - and a lifelong obsession with Vogue covers and storytelling, she's turned her childhood love of fashion and words into a global copy career.She's written for 50+ fashion and lifestyle brands, from Amazon and SumUp to indie labels like Luna&Sun, helping them turn their brand voice into magnetic, personality-packed copy. Evelina's background spans fashion design, UX, and digital marketing, and her work consistently outperforms industry benchmarks (with 64% open rates, 5% CTRs), and a whole lot of weird 3 a.m. ideas that actually work.Now raising a daughter while running her business on her terms, Evelina's known for making complex marketing strategies feel simple, fun, and wildly effective. CONTACT DETAILS & LINKSWebsite: www.evelinakreative.com LinkedIn: https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreativeDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Marketing doesn't always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we're all told to use. So if you've ever wanted to tell your boss that positivity is tanking your subject lines, now's your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why "positive vibes only" might actually kill your marketing results(02:44) Negative words in headlines generate 63% more clicks than positive ones(03:31) Using “mistake” in your subject line can double CTRs(04:48) Negative emojis outperform positive ones in email subject lines(05:56) The “nope” subject line trick that boosts open rates by 17%(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)(08:48) The battle of the trailers: Jay loves them, his wife hates themㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world's biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean rooms are reshaping collaboration. He also highlights AI's creative potential and the persistent challenge of ad fraud. Takeaways Zach explains how his childhood fascination with Chinese characters and structure led him to study law in China, eventually channeling that passion for structured meaning into a career in data and advertising. Zach shares how data doesn't just optimize media but fuels creativity. He references Cannes Lions and tools like Springboards that use “generative hallucinations” to inspire new creative directions—turning AI errors into a spark for innovation. He argues clean rooms are becoming the "cloud for media" and will soon be foundational to how brands collaborate, measure, and activate data. This includes work with platforms like Infosum and Habu. Zach highlights a major internal change at PepsiCo: moving from vanity metrics like CTRs to true business outcomes. This is altering how campaigns are briefed, partners are chosen, and success is defined. Zach warns that CTV ad fraud is growing faster than detection can keep up. He calls for industry-wide standards and collaboration, comparing the current state to a "game of whack-a-mole" that can only be solved collectively. Chapters 03:25 The Unlikely Path to AdTech 08:25 Where Data Meets Art 14:00 Clean Rooms as Infrastructure 15:54 Culture Shift: Outcomes Over Impressions 22:56 Ad Fraud Is Everyone's Problem Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode features hosts Steve Carran and David M., broadcasting from the iconic Dallara IndyCar Factory in Indianapolis with special guest Jason Craparo, CEO of Hovr—the company revolutionizing hotel websites with video storytelling.We dive into:How Hovr helps guests' book with confidence through seamless video integrationThe power of generative AI to supercharge marketing decisionsHow easy it is to implement Hovr with just one line of codeWhy video storytelling boosts engagement, CTRs, and direct bookingsWhat hotels get wrong about content—and how Hovr flips the scriptIf you're a hotel marketer, tech innovator, or hospitality pro looking to level up guest experience and conversion—this one's for you.Watch the FULL EPISODE on YouTube: https://youtu.be/8gyq2G17m5sThis episode is sponsored by Hovr: https://gethovr.com/ Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Jason on LinkedIn: https://www.linkedin.com/in/jasoncraparo/Hovr: https://gethovr.com/For full show notes head to: https://themodernhotelier.com/episode/179Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382This week on Marketing O'Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content.Visit us at - https://marketingoclock.com/

Nicholas Kathen is a Recreation Thereapist (RTRO, CTRS) who resides in Ontario, Canada. Nicholas recently graduates with his Masters in Education specializing in Interprofessional Education (IPE). This episode provides an update on the province of Ontario and focuses on the concept of IPE.

In this Catholic Theology Research Seminar, Prof Clare Watkins of the University of Durham gives a talk on 'The challenge of ‘clericalism': looking beyond clergy for a liveable theology of ordained ministry in the Catholic Church'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

A major evolution is reshaping search: Google's AI Overviews. Sitting at the top of search results and summarizing information using generative AI, these overviews are redefining what it means to “rank” in search—and who gets clicks.In this episode, we break down a pair of recent studies analyzing hundreds of thousands of AI Overviews and reveal how this change is already affecting both organic and paid search traffic. Whether you're a marketer, SEO professional, or business owner, understanding these shifts is crucial to staying relevant in 2025 and beyond.What You'll Learn in This Episode:

Ein Schwerpunkt liegt auf dem **italienischen Luftraumsystem**. Die italienische Struktur unterscheidet sich in Teilen deutlich von der deutschen: * Wie sind die **CTRs und TMAs** aufgebaut – insbesondere rund um **Mailand (Milano FIR)** und **Venedig (Venezia FIR)**? * Warum ihr den Funkkontakt mit FIS (Info) und ATC nicht auf die leichte Schulter nehmen solltet – und warum „Radio only“ hier nicht funktioniert. * Was es mit den **RMZ (Radio Mandatory Zones)** auf sich hat und warum ihr die **„MIL“-Zonen (militärisch)** im Auge behalten solltet. Außerdem geben wir euch praktische Tipps zu den **Flugplätzen in Italien**: * Welche Kategorien von Flugplätzen gibt es in Italien? (Aviosuperficie, Aeroporto, Campo di Volo) * Wo bekommt ihr zuverlässig **AVGAS oder Mogas** – und warum ihr am besten vorher telefonisch anfragt. * Was es mit den **PPR-Regelungen** auf sich hat und wo man alle Kontaktdaten findet.

Ich dachte lange: Hauptsache viele Klicks. Ich hab sogar nächtelang CTRs gefeiert. Doch dann kam die bittere Wahrheit: Keine Conversions. Kein Umsatz. Heute weiß ich: Es gibt nur eine Metrik, die wirklich zählt – und genau darum geht's in dieser Folge.

For the third CTRS seminar of 2025, Dr Eilish Gregory, the Little Company of Mary Fellow in the History of Catholicism at Durham University, gave a talk on 'The Global Nursing Mission of the Little Company of Mary, 1877-1941'. You can view the slides that accompany Dr Gregory's talk at this link: https://www.dropbox.com/scl/fi/dos0md62tyvyofvpz8236/CTRS-Paper-The-Global-Mission-of-the-Little-Company-of-Mary-March-2025.pdf?rlkey=q87krtfsg2sl9gn61phx3mzcf&st=rftx1qdi&dl=0 This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it's not just about content generation. What's a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It's changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google's still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What's up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad's headed to Mass Torts Made Perfect in Las Vegas. Then, they'll both get together (virtually) at Infotrack's Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it's not just about content generation. What's a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It's changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google's still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What's up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad's headed to Mass Torts Made Perfect in Las Vegas. Then, they'll both get together (virtually) at Infotrack's Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Roy L Hales/ Cortes Currents - Around 100 people signed up for the Rural Islands Economic Partnership 2025 Virtual Forum. At least 10 were from Cortes Island and there were others from Quadra, Texada, Hornby, Denman, Cormorant, Malcolm and the Gulf Islands, as well as the Broughton Archipelago. Several of the topics were of great importance to islanders. One of the foremost was Aaron Cruikshank's analysis of the impact US tariffs will have on island economies and what we can do about it. Cruikshank is the founder of CTRS, a Market intelligence company from the Lower Mainland that has worked with hundreds of organizations and governments over the past 20 years. He began his analysis of President Trump's actions by stating,  “People are really focused on the tariffs, but the message I want to leave with everybody is it's actually trade policy uncertainty disrupting economic patterns. It creates volatility in global markets. It leads to reduced investment, supply chain disruptions, and a contraction in economic activity which hurts everybody. I don't care where you are in Canada, all of that is bad news, but I wanted to make clear that tariffs are just one example of something that contributes to trade policy uncertainty.  We're seeing others, and we'll continue to see others that are going to make these numbers rise.”   He put up a chart showing the relative uncertainty that Trump and some of the previous U. S. presidents have created in international trade markets. Aaron Cruikshank: “This chart goes back to 1960 and the index is based on the impact of policies. You see the baseline jumping up from 25 points to 100 points under Nixon and Ford, that was considered a very big deal in the 60s and 70s. Then in the 80s and 90s you had some spikes with Reagan and Bush. I believe the one with Reagan, or maybe it was Bush Sr., was to do with NAFTA.”  “If you look at these spikes that are happening  during the first Trump presidency, where we're getting into the 250 range. Very, very, very significant trade uncertainty policy. Then the most recent hockey stick growth there is just in the last couple of months where we're getting up into the 450, 500 range.  We're talking  more than an order of magnitude above baseline for trade policy uncertainty.  We also are hearing talk of President Trump or as I call him, ‘the orange turd,' wanting to renegotiate the United States–Mexico–Canada Agreement, what some people refer to as NAFTA 2.0. That uncertainty makes people freak out. Threatening to withdraw from certain trade agreements makes the chart do this. Putting export controls on specific technologies or goods, that makes the chart do this, saying the US is only going to allow X amount of this good.” “That affects countries like Canada a lot because we end up exporting a lot of raw materials into the US: lumber, oil, metals, minerals, things like that. We supply 80 percent of the US potash, which is used for fertilizer to grow their food. So, they might be putting import caps on things like that. That makes markets go “woo.'” 

For the second CTRS seminar of 2025, we were joined by Dr Antonia Pizzey, the Postdoctoral Researcher at the Research Centre for Studies of the Second Vatican Council at the Australian Catholic University, who gave a paper entitled: Imagining Church: Mystery, Imagination, and Metaphor. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

Episodio patrocinado por Shopify, la plataforma de Ecommerce para medianas y grandes empresas con la que tendrás control total en tiempo real y todo tu negocio totalmente integrado sin sustos. Es un gustazo poder hablar transparentemente con Txampa y que te cuente exactamente cómo han ocurrido las cosas. Y una sorpresa mayor que me llevé al saber que en la infancia compartimos calles sin saberlo. De alcalaíno a alcalaíno. Ahora lo puedes ver claro, pero era difícil hace más de 13 años especializarse en la venta online de ciclismo urbano lanzando una tienda online en Magento. Hoy en día son la primera tienda online de ciclismo urbano en Europa. Contamos hoy con la presencia de todo un veterano del Ecommerce, curtido en mil batallas digitales y con muchos aprendizajes que compartir en todo el recorrido que ha visto con este proyecto. Hoy he invitado al podcast a Txampa Alberca, CEO y cofundador de Santafixie. - Hablamos de la casualidad de montar Santafixie - Qué países funcionan mejor que España - Cuanto facturaron el primer año y en cuánto están 13 años después. - CTRs, devoluciones, pedidos medios y otros KPIs. - El gran problema inesperado que casi les hace cerrar y no son tensiones de caja. - Por qué no han sido siempre rentables. Y mucho más te espera en este episodio. Que lo disfrutes.

Welcome back to another episode of The Haute Guide! After a brief hiatus (sorry yall!), I'm back with an insightful episode about branding, social media strategy, and how to refine your brand for success. I break down my own brand refresh process, how I'm reworking my content strategy, and how you can do the same for your fashion business, whether you're an entrepreneur, creative, or industry professional.

This edition moves back and forth between coverage of several unique areas of search, AI, and web work. We start covering the DataCoup, which is our "deal-with-it" name for the changes being made by Elon Musk and his crew of youthful hackers to the very nerve centers of the US Government and the suspicion an off-the-books version of Grok is being trained on US government data. We note that DeepSeek is likely helping the Chinese state harvest American data almost as quickly as Elon Musk is hovering it up. We report on the use of updates to old press releases to inflate US Immigration activity in the news, Google's rollback of DEI efforts, Whoopi's phoney weight loss ads, YAIhoo being copiloted by Copilot, and the ChatGPT growth study from SEMrush, along with the SEER Interactive study showing AI Overviews destroying organic and PPC CTRs. We mention changes to Google's Quality Rater Guidelines to account for heavy handed use of AI, and Gary Illyes call for websites to focus on originality in content in 2025. We also move through the weekly parade of SEO tips and updates. A fun, fast paced newsy sorta episode.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

For the first CTRS seminar of 2025, we were joined by Dr Liam Temple, the Capuchin Fellow in the History of Catholicism at Durham University, who gave a paper entitled: “This Poverty of Spirit”: The Capuchins on the margins of Catholicism in England and Wales, 1850-1873. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

This week, John and Elliot discuss a GAO report on CTRs, the OCC's semi-annual report on risk, actions by the US Treasury to disrupt global narcotics traffickers and North Korean digital asset hacker network, UN action creating a humanitarian carve out to Resolution 2664, and other items impacting the financial crime prevention community.

For the second CTRS seminar of 2024-25, we were joined by Dr Emma Percy, the Senior Lecturer in Feminist Theology and Ministry Studies at the University of Aberdeen, who gave a paper entitled: 'Can Aquinas offer some hope to trauma theology?' This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings.   Follow along on Youtube Key Takeaways: Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of search results can act as a controlled split-testing environment to fine-tune conversion rates and CTRs. Keyword Validation and Ranking Feasibility: Learn how data from Amazon's Search Query Performance (SQP) report helps determine whether a keyword is worth targeting. Anthony introduces his three-step system for validating ranking potential. Improving Conversion Rates: Dive into split-testing strategies to enhance product listings, ensuring your conversion rate surpasses market standards and unlocks top ranking opportunities. The Relevance Web: Explore Anthony's theory on Amazon's interconnected keyword groups and how ranking for a single root keyword can improve rankings across related long-tail keywords. Strategic PPC Execution: Discover how to focus campaigns on high-value keywords, adjust placements for top-of-search visibility, and optimize bids to minimize wasted ad spend. Decoding Ranking Signals: Learn to interpret Amazon's ranking fluctuations and stability periods, and use them to guide decision-making during launches or relaunches. Real-World Case Studies: Anthony shares actionable insights from campaigns, illustrating how conversion rate changes, pricing strategies, and competitor actions directly impact rankings. Reach Anthony - https://www.linkedin.com/in/anthony-nguyen-%F0%9F%9F%A2-30522ba7/ Out Now on SellerSessions.com 'The Cold Reality Of The Honeymoon Period And External Traffic' The Cold Reality Of The Honeymoon Period And External Traffic If you have problems with the links, check the link in our bio! Seller Sessions Live, 2025. Grab tickets now: Seller Sessions Live 2025 Watch this podcast in its full glory. Out now on YouTube: Watch on YouTube

Welcome to the Hughes Hubbard Anti-Corruption & Internal Investigations Practice Group's podcast, All Things Investigation. In this episode, Anna Hamati, a Hughes Hubbard & Reed LLP lawyer, joins host Tom Fox to discuss the historic anti-money laundering (AML) enforcement action involving TD Bank. Anna outlines her professional background in compliance and offers a deep dive into the top five takeaways from the extensive consent order related to the TD Bank case. These takeaways highlight key compliance failures, including inadequate resource allocation, insufficient testing and auditing, a weak culture of compliance, poor training programs, and failures in filing accurate and timely CTRs and SARs. The discussion provides critical insights and practical advice for compliance professionals seeking to improve their AML programs. Anna underscores the importance of allocating sufficient resources to compliance functions, conducting proper testing and auditing, fostering a strong compliance culture from the top, providing comprehensive training, and ensuring the timely and accurate filing of CTRs and SARs. She illustrates the real-world implications of these compliance failures through detailed examples and offers practical guidance for banks and financial institutions to avoid similar pitfalls. This episode is a must-listen for anyone involved in AML and regulatory compliance. Key highlights: Overview of the TD Bank Case Importance of Adequate Resources Testing and Auditing Culture of Compliance Training Programs Filing Timely and Accurate Reports Resources: Hughes Hubbard & Reed LLP Website Anna Hamati

Host Polly Swingle is joined by Marketing Representatives Lindsay Vos, CTRS, and Mike Knott, to talk about their approaches to marketing the services provided by The Recovery Project. Listen in to hear about successes and barriers encountered in the marketing world, specifically when representing a private practice outpatient rehabilitation clinic. Topics discussed range from marketing materials, referral metrics, outcome measures, community events, and much more!Lindsay Vos, CTRS, joined The Recovery Project in 2021 and is a stroke survivor, recreational therapist, marketing representative, and wellness trainer. Lindsay is a former collegiate athlete who graduated from the University of Toledo with her bachelor's degree in recreational therapy. Lindsay has always been interested in learning more about the brain and physical medicine and rehabilitation. She has a strong background working many years with individuals who sustained a traumatic brain injury or spinal cord injury from catastrophic accidents. Lindsay is passionate about community reintegration and animal-assisted therapy to promote non-pharmacological pain management techniques which ultimately improve an individual's quality of life. Lindsay knows what it is like to be both a patient and a therapist, as she suffered from a massive stroke in 2017. Lindsay participated in both physical and occupational therapy here at The Recovery Project and feels honored to now work here.Mike Knott has been working for The Recovery Project since 2011. With a passion for all things sports and healing, upon graduating from high school, he first began as a Rehab Tech. Following graduating from Central Michigan University with a Bachelors in Exercise Science: Kinesiology, he became a Rehab Trainer at The Recovery Projects Livonia clinic. Since then, he has had the opportunity to work at all three locations, gained the knowledge and understanding of what it means to do things the TRP way, and is now out in the sales and marketing world as a Marketing Representative for the company.Learn more about The Recovery Project! View our website at www.therecoveryproject.net Call us 855-877-1944 to become a patient Follow us on Instagram Like us on Facebook Thanks for listening!

For the first CTRS seminar of 2024-25, we were joined by Dr Nomi Pritz-Bennett, the Career Development Fellow at Durham University, who gave a paper entitled: 'The Natural Mortification of Finitude: Loss and the Construction of Real Persons' This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In episode 78 of Therapy in the Great Outdoors, Nicole Roma Thurrell, WEMT, CTRS is back for the 2nd in our 3-part series on first aid for nature-based therapists. Nicole shares valuable personal anecdotes and real-life examples, highlighting the importance of comprehensive first aid training, especially in dynamic outdoor environments. You'll learn the "big 3" of assessing life-threatening situations: Breathing, Bleeding, & Shock. You'll also learn about practical tools like EpiPens and hemostatic agents, and get tips on maintaining their effectiveness despite environmental challenges. Join us to equip yourself with the knowledge to keep your outdoor therapy sessions safe and enriching for the children you serve. 00:00 Introduction to Nature-Based Pediatric Therapy 01:00 First Aid Series Overview 02:07 Critical First Aid Skills for Therapists 03:03 Personal Anecdotes and Real-Life Examples 04:57 Principles of First Aid Assessment 08:23 Recognizing and Managing Shock 15:21 Bleeding Control Techniques 20:37 Understanding Blood Thinning Medications 21:11 Importance of First Aid Training 21:47 Choosing the Right First Aid Class 22:57 Handling Anaphylactic Shock 24:59 Obtaining and Using EpiPens 32:22 Critical First Aid Essentials 33:41 WildMed Training Courses and Discounts 37:25 Conclusion and Free Research List For more information, visit Institute for Wild Med and get 20% any of their courses with the discount code TGO20 exclusively for our TGO podcast listeners!

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of Wheelchair Nerds, we explore accessible amusement parks, spotlighting Morgan's Wonderland, the first ultra-accessible theme park. Brooke Matula, CTRS, and Sharon Newhardt from Morgan's Wonderland join us as we discuss the park's innovative features, upcoming projects, and its inclusive vision. We'll also share tips on how to assess an amusement park's accessibility to ensure a fun-filled, barrier-free experience for every family.

In this episode of Create Like the Greats, Ross sheds light on the leaked Google report and its implications for content creators and brands. He emphasizes the importance of relevance, originality, and comprehensiveness in content quality. To stand out in search engine rankings, brands must prioritize utility-driven content creation. Additionally, he highlights the significance of user experience (UX) and provides valuable insights on optimizing websites for improved SEO. Key Takeaways and Insights:  1. Content Quality: Relevance, Originality, and Comprehensiveness To gain a competitive edge in search engine results pages (SERPs), it's crucial to ensure content relevance, originality, and comprehensiveness. Ross advises reaching out to niche experts and industry professionals to gather diverse perspectives and create in-depth content. Google values thorough and informative content that meets users' needs. 2. Enhancing User Experience: Clean and Logical Content Improving user experience plays a vital role in SEO. By enhancing your website's usability, user satisfaction increases. One way to optimize user experience is by compressing images that might slow down loading times. Allow users to access desired information quickly and effortlessly. Additionally, conducting mobile usability tests and ensuring logical and cohesive content structure contribute to a positive user experience. 3. SEO Insights: Clickability and Diverse Anchor Texts Ross highlights several key factors that impact SEO, including click-through rates (CTRs), bounce rates, dwell time, and user engagement. Utilizing clickable text in hyperlinks is essential, and anchor texts should incorporate relevant keywords. However, excessive optimization may result in penalties. Maintaining a diverse range of anchor texts is key to a successful SEO strategy. 4. Leveraging Google's Reach: YouTube and Internal Linking Google is not only the most popular search engine but also monetizes YouTube through ads. Ross suggests capitalizing on this opportunity by driving organic traffic from SERPs and redirecting it to Google-hosted platforms. Additionally, incorporating internal links with appropriate keywords can further enhance your website's visibility and drive engagement. Resources  How to Write SEO Content According to the Google Leaks -  https://foundationinc.co/lab/google-algorithm-leak STAT Search Analytics - https://getstat.com/ —

For March's CTRS seminar, Tina Beattie (Professor Emerita of Catholic Studies, University of Roehampton), gives a paper on Language, desire, and creation in the context of Laudato Si'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

For April's CTRS seminar, we were joined by Dr Alana Harris, Reader in Modern British Social, Cultural and Gender History, King's College London, who will give a paper entitled: ‘Student Power in Christ': the Young Christian Students, Race Relations and Liberation Theology in Britain after 1968. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In this solo EP your host Vicky Phan, business mentor talk all things email marketing for your business as a female founder. Diving into important methods that led her to seeing 3X industry standards for open rates, CTRs and CTORs. Leaning into growing, retaining and converting those on your email list to create an effective and efficient marketing funnel. While also diving into topics such as creating an email newsletter, promotional email sequences for special occasions and a pre-sale waitlist/early bird email funnel to maximize profitability and sales. https://www.instagram.com/iamvickyphan/ https://www.instagram.com/thedreamyceo/ https://iamvickyphan.com/that-entrepreneur-club https://iamvickyphan.com/1-1-coaching https://iamvickyphan.com/business-resources

For this CTRS seminar, we were joined by Franciscan Theologian Br Stefan Walser, who gave a paper entitled: 'So what… Religious Indifference as a Fundamental Theological Challenge'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

It's provincial and territorial playdown season across Canada, so we go coast to coast to coast to discuss some of the biggest storylines we're looking forward to following. From deep fields to up and coming teams to the CTRS points, we talk about what will be a fun few weeks as the Scotties and Brier fields are rounded out.For more, visit us at GameofStonesPod.com*recorded Wednesday January 17

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode:Michael King's article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Michael King's article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

"When you go through the crucible you find out who your friends are."

In Episode 24 of the Town Manager Download, Kevin and Taylor are joined by Recreation Director Laurel Rossiter, CTRS, to discuss her first (almost) year with Shrewsbury Recreation, the programming offered throughout the year, and the department in general!

In this jam-packed episode of the SEOSLY SEO Podcast as I sit down with former Google search spam analyst Kaspar Szymanski! Having worked inside the engine, Kaspar shares invaluable insights into ranking factors and penalties from his time at the Big G. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora

Do you ever feel like your life has taken on a bit too much seriousness? Today we invite you to take inventory of your life and see if joy and recreation are in their proper place when it comes to your priorities and that you are living the life that you want to right now. We consider how it's so easy, even with good intentions, to accidentally lose sight of joy when we're committed to productivity. We'll also discuss the importance of engaging in activities that bring us joy, even amidst limitations and constraints.Perhaps you know down deep that you want to prioritize moments of happiness and fun, but somehow it continually slips through the cracks. I'm so happy to have Jody Hironaka-Juteau, Professor of Recreation Administration, back on the podcast! She shares both her professional expertise as well as her human experience. We hope you have a joy-filled week! Jody Hironaka-Juteau has over 20 years experience as a certified therapeutic recreation specialist (CTRS) working with children, teens, and adults in hospital and community-based settings. She has worked in the areas of physical medicine and rehabilitation, mental health, sensory impairment, and developmental disability. Currently professor of Recreation Administration at California State University, Fresno, Jody served as administrator in the College of Health and Human Services for over 9 years. She is recognized for her expertise and experience in the areas of diversity and inclusion training, collaboration, and higher education leadership. In her leisure time Jody enjoys spending time with family and friends, cycling, golfing, and playing the ukulele. She is fond of I Love Lucy reruns, crunchy Cheetos, and a good chai tea latte (soy, extra hot, no water, no foam, dirty).Ways to connect with Jody Hironaka-Juteau (she/her/hers):Email: jhironak@csufresno.eduWays to connect with Sas (she/her/hers):Instagram: @lori_saseSign up for her newsletter or sign up for coaching: https://www.lorisase.comEmail: sas@lorisase.comLinks mentioned:Leisure Time - Identifying Constraints and Links to ExercisesSupport the show

The CTRS team empowers organizational leaders with research and analysis to use market signals to their advantage. With market intelligence you can make decisions with confidence, avoid unforeseen pitfalls and capitalize on hidden opportunities. They use a combination of desk research, competitive intelligence gathering, primary research and contextual analysis to lay out what this means for your organization so you have the data to know exactly what to do next. If you haven't yet had the chance, make sure to register for our 2024 Real Leaders Impact Awards. Our Impact Award winners gain access to a values aligned community, credibility through Real Leaders, and access to our network of Impact capital sources. Reserve your entry free of charge before applications open using the link below! bit.ly/3Ktajcf Also, check out Outsource Access for all of your Virtual Staffing Needs. At an affordable rate you can outsource the work you need to get done at an extremely affordable rate. You can find more info about them here using this link. https://outsourceaccess.com/

Do you ever feel guilty when you're not being productive? Or feel that you can't take a break to have fun or rest? While work, dedication and productivity can be great things to prioritize, sometimes our lives can tilt out of balance when we don't also find the time for rest, recreation, fun and enjoyment. Today Professor Jody Hironaka-Juteau is back to share her insights on the importance of fun and recreation and how to integrate that into our lives in light of challenges and resistances. As you join in the discussion, we invite you to be mindful of your narratives around fun and rest. What impact could it have on your life if you dedicated more time to recreation? Jody Hironaka-Juteau has over 20 years experience as a certified therapeutic recreation specialist (CTRS) working with children, teens, and adults in hospital and community-based settings. She has worked in the areas of physical medicine and rehabilitation, mental health, sensory impairment, and developmental disability. Currently professor of Recreation Administration at California State University, Fresno, Jody served as administrator in the College of Health and Human Services for over 9 years. She is recognized for her expertise and experience in the areas of diversity and inclusion training, collaboration, and higher education leadership. In her leisure time Jody enjoys spending time with family and friends, cycling, golfing, and playing the ukulele. She is fond of I Love Lucy reruns, crunchy Cheetos, and a good chai tea latte (soy, extra hot, no water, no foam, dirty).Ways to connect with Jody Hironaka-Juteau (she/her/hers):Email: jhironak@csufresno.eduWays to connect with Sas (she/her/hers):Instagram: @lori_saseSign up for her newsletter or sign up for coaching: https://www.lorisase.comEmail: sas@lorisase.comLinks Mentioned:Episode 69: What Would Your 90-Year-Old Self Say To You Now With Guest Co-Host Raphaela Browne

Show Resources Here were the resources we covered in the episode: Drew Boyd's LinkedIn Profile Positioning interview with April Dunford April Dunford LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Over the hundreds of LinkedIn Ads accounts we've managed, we've seen a lot of companies fail. Today we're talking about what you can do to make sure that your approach is built for success on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! I don't like to admit defeat, but after managing hundreds of LinkedIn Ads accounts, unfortunately, we've seen many companies fail at LinkedIn Ads. My definition for fail here is this is client churn for us where after they work with us, they stop advertising on LinkedIn completely. Analyzing these failures, as well as many, many successes, thank goodness, we found the common denominators, the essential components to this success. We'll go through each one of these in a lot more detail. But here are the essential components. Number one, the client needs to be clear on their ICP or their ideal customer profile. This means they understand their pain and who they are. It's our targeting in LinkedIn. Number two, they clearly understand the value they offer to that audience. They have product market fit. And number three, they know how they're competitively positioned in the market. So today, we're gonna dive into ways that you can research and develop your ideal target audience, and figure out what messaging will work in your ads. We're addressing your go to market strategy as it relates to LinkedIn Ads, but this is also going to relate to your entire business, your whole marketing approach. In the news, we've heard some really great feedback from our last episode, and I'm so glad that you all enjoyed it so much. It was the one on bidding and budgeting. And afterwards, I got a great question from Steven Owen, who manages demand generation at a company called Getac. He smartly asked about manual CPM bidding, since we didn't cover it in the episode. And I didn't cover it because when I want to do CPM bidding, 99% of the time, I'm already using maximum delivery. There are times though, when you might want to use a manual bid, when you're bidding CPM. So because we didn't cover this in last week's, I wanted to quickly answer it here for you. So when I want to use CPM bidding, I tend to use maximum delivery, like I said, 99% of the time, because when you're bidding CPM, it's just the easiest way to do it. The trick with CPM bidding is that your bid needs to be high enough to secure you in the top placement in the first ad slot. But not any higher because then you'll be overpaying. And that requirement of being in the first slot is really important, because that's where CTRs are the highest. And when we have high CTRs is exactly why we're bidding CPM anyway. So this is absolutely crucial. But when you do manual CPM bidding, you get more control. You may remember from our holiday traffic study that those who are still using maximum delivery over holidays, their costs spiked way up. And that's because on maximum delivery, the platform is going to bid as high as it needs to on CPM to spend your daily budget. So if you want to be insulated from those market forces, you can bid manually, that's just one of the few ways that I can think of where you'd want to do this. Another reason could be that you can get better pricing manually bidding than you can with maximum delivery. So if you do want to do manual CPM bidding, I like to do some variation of this. So I'm going to look at the suggested bid range. And I'm going to set my initial bid at kind of mid to high in that range. Because like I said, I want to make sure that we always show up in the top slot, then I'm going to run ads. And the next day, I want to look at my effective cost per click. And remember, your effective cost per click is what you paid for your clicks, regardless of if you were bidding by cost per click. So if I'm bidding a CPM of $90, for instance, and I go and look at my effective cost per click the next day, and I see that it was $16. But I realized I could have been paying $15 If I was bidding by manual CPC, then I'll try lowering my CPM bid by five ish dollars, I kind of tend to move in $5 increments, then I look at my effective CPC the next day to compare it to the previous, if your effective cost per click went down, then you can try bidding even less and see if you can get a cheaper cost. So in this case, I would lower my CPM bid from 90 down to 85 and see. And if my effective cost per click is now at $15, I could say well, let me see what happens if I drop this down to an $80 CPM bid. You probably also want to try increasing your bid. So let's say I bid $95 CPM for a day and measure and see what it did do my effective cost per click. And the reason for this is if you're ever falling into a second ad slot, that's six or seven posts down the page, and fewer people are going to make it that far, meaning that your click through rate will be likely less. Which when you're bidding CPM, you're counting on getting the best click through rate possible. It is a lot of babysitting and hand holding to your campaigns to constantly be changing your bids, and constantly trying to find where's that sweet spot where I pay the least amount for my clicks. And that's why I like maximum delivery, when it's available of course. But if you're willing to do all of this work, you can get costs lower by doing it. It just requires some attention and patience. I wanted to highlight a review of the podcast. Valentin QWP, he left a review that says, "Best marketing podcast. I found AJs podcast a few months ago, and the content of the podcast is gold for anyone managing a LinkedIn ads account. This is definitely the most useful marketing podcast nowadays." Valentin, thanks so much for leaving that review. And I will tell you, that is very high praise. Anytime that we can have the most useful podcast in marketing, I'm in. I really appreciate that. If you're a regular listener, and you haven't left us a review yet, please do because I want to feature you and give you a shout out. All right. With that being said, let's hit it. First, we're talking about getting clear on your ICP, or your ideal customer profile. This is important, because if you're not speaking to your correct audience, your ads will fail, period, end of story. Think about it like this, the value in LinkedIn ads is this precise audience targeting. And we pay a significant premium for that opportunity to laser focus on exactly the right people. But if you end up targeting people that won't ever be your customer, you'll never be able to get a return. Occasionally, we'll onboard a client. And when we ask them about who it is that they want to target, they may not know. And sometimes we'll prod and we'll dig a little bit deeper. And they may turn it back on us and say, well, you guys are the marketing experts. And I'm certainly not complaining here. This is a dynamic that just naturally happens when you're an ad agency that works with a wide variety of industries and companies. But I can say for certain, and I'm sure you'll all agree that just because we're marketing experts, we're not experts in your specific industry, or with your exact target audience. And we're definitely not experts in your company's offerings. Given enough money and time, we can become experts in all of these things. But if the company doesn't already know its audience intimately, it's likely going to take 10s of 1,000s of dollars in ad testing, and many months of time to get to that point. So if the marketer already knows their audience, then we can just jump immediately into success on the platform. So we can show run ads, but you get to decide is your goal in running LinkedIn ads going to be audience testing, trying to figure out who it is that we need to target? Or is your goal demand generation and actually reaching the right people and driving your business forward? So if you don't already know who your audience is, how do you find out? Well, ideally, your founder is already a clue here, because your company founder or founders, they started the company based off of solving a problem that likely they themselves faced. So you can reason who are the types of people who feel this common pain that the audience suffers from. We can think through the possible roles, who would feel the pain or be responsible for the pain that we saw. Sometimes it's easy, and we're right, right out of the gate. Sometimes certain industry segments or certain company sizes have a bigger need or feel the pain more, or maybe they just have the budget to solve the pain. To give you an example, we have a client who built this awesome technology. It can read any document if it's handwritten or digital, whatever. And it uses AI to grab all of the data from those documents and pushes it right into a digital format that the company can read. The product is called Pixie Docs, in case you're curious. So we targeted several industries that we thought would have a great use for this technology. We reasoned that insurance providers will likely want to use something like this if they're getting bids from other vendors. And of course, they're always trying to keep costs as low as possible when they're replacing things that customers have made claims for. So we started targeting those insurance providers with ads. And several revisions later was sponsored content ads, we were still getting like a 0.2% click through rate, which as you likely know is about half of the benchmark. So I knew we were failing. So we went to go talk to the head of sales and asked for some insights about this industry. Why can't I get click through rates above like .25% He ended up asking a couple prospects. And they told him that they already make all of their vendors enter the bids right into their system. So all of that data is already digitized. So they don't feel that pain point that we saw. That makes perfect sense. But it's something we just couldn't have known without getting to know those prospects better. Let's talk about product market fit. And you can ask yourself here, are people buying your product? Are they happy and satisfied with it? Sometimes, like we've talked about the founder has created this product to solve a pain point. And it's probably one that they felt, but your product market fit is, is it a significant enough pain that people will seek out a product to solve it, or they're willing to pay enough that it's in your best interest to solve that pain point for them. And if you don't have this product market fit, no amount of advertising is going to save it. I feel like in business to consumer, product market fit is oftentimes easier. Think about it, you open a pizza restaurant because everyone needs to eat. And there's a lot of people who live in this area. And my guess is if you took a poll, probably 95% of people would say that they like pizza. Now if you own a pizza restaurant, I'm not saying that this is easy. But you can imagine you have product market fit right out of the gate. This is much harder in business to business. Sometimes it's really hard because we don't have detailed understanding of what your customers are experiencing, especially in different industries. And sometimes founders go and create a solution to a problem they felt. But you find out later, they're the only ones who feel that problem, or they were the only ones who felt it strongly enough that it was worth seeking out a solution for so you may need to validate your product market fit and ask yourself serious questions as a founder, like is it possible I'm the only one who struggles with this particular problem, or so many people feel it, but it's not acute enough that people are willing to open up their wallets to solve. Sometimes your solution is really valuable to those in different industries that you didn't predict. With Pixie Docs from our previous example, for instance, we stumbled across the medical industry. We found that doctors offices were struggling with onboarding new patients. You know, when you go to a doctor and you fill out a bunch of paperwork on a clipboard and hand it to the receptionist, well, then that receptionist has to enter in all that information into the computer and they get backlogged. But then it holds up things like patients getting their prescription. So it's a significant pain point. So we found some great success targeting them. And the founders never would have thought when they were building this product that they were building it for medical practices. Now, I've described a little bit in these examples how we can use LinkedIn Ads to validate the pain points of the business. In this example, with pixie docs, we were targeting multiple industries segmented out as separate campaigns. And that way, when I ran a report inside of Excel, showing general performance by industry, I could look at it and say, wow, there's this one industry that has really low click through rates. And here's this other one that's shining. So that is a way that you can use ads to validate. Once you've found an audience, you can run different messaging against them until you find out what sticks. If you're at a very large company, you may have budget to do actual market research. You can conduct focus groups or customer interviews. If you remember episode 87 when we were talking to Andrew harder at Cisco, he was talking about how he used customer interviews and didn't have to spend significant budget on market research. He just conducted his own. And I think that's super cool. You can send out surveys, you can do these interviews. You can even use social listening platforms to understand what people's pain points are. These are all ways that you could potentially validate. Alright, here's a quick sponsor break, and then we'll dive into how to communicate this value to your potential customers. 13:47 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing your costs. Our methodology includes building and executing LinkedIn strategies that are customized to your unique needs, and tailored to the way that your B2B consumers buy today. Over the last 12 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. So if you want to generate more sales opportunities from your ideal prospects, consider booking a discovery call at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. Alright, let's jump into communicating value. So if we're speaking to the correct audience, but we're not saying what they're going to respond to, we're gonna fail. We need both. We need the correct packed audience, and we need to be saying the right things. So how do you actually learn what they want to hear? And how do you get them to take action? The way you do this is you have to understand your audience. And there's no shortcuts here, you have to understand their pain points, acutely. What keeps them up at night? What words do they use in their vernacular to describe their problem? When you actually know who your customer is, you gained two superhuman ability. Number one, you know how to talk to them. And number two, you know what you can offer them that they'll pay attention to, because it'll help solve their problem. Most of you who are listening are marketers. So I'm going to try to use an example I came up with the if someone targeted you with ads, and they said, we help marketers get more unique loads of their HTML file. Sure, I can interpret what it is they're saying. They're saying that they can get me more unique visitors to the website. Everything in that is technically accurate, but they've entirely lost my trust and credibility, because they didn't use the same language that marketers use and the I'm already comfortable with. If they don't know the terms that I use, do I actually trust them to actually be good at what it is they do? Probably not, that ads gonna feel a lot like spam. So once you actually understand your customer, how do you talk to them? I'm a big fan of Drew Boyd, I got to attend a workshop by him where he walked me through the values framework. I've mentioned Drew on the show before, but he's a marketing professor and a LinkedIn Learning instructor. And he's absolutely phenomenal. He ran me through this exercise that totally blew my mind. He had me get a bunch of sticky notes of different colors, and arrange them all over the wall of a conference room. At the bottom, we started by placing basic product features and spread them way out. Then up above, we listed all of the basic benefits that customers get from each of those features. So for instance, if I were doing this with the iPod, I could have put a sticky note at the bottom that says feature 16 gigabyte hard drive. And of course, the iPod was famous for not putting in their ads, that this has a 16 gigabyte hard drive, therefore you should want it. They understood that people want it for the benefit. Then up above that we list the high level of benefits. We're talking about how these benefits get a little closer to home. In our iPod example, we might say 8,000 of your favorite songs in your pockett. Follow so far? Okay, good. Then at the very top, we listed the values that those high level benefits lend themselves. What value as a person would make you perfect for a product that could provide this high level benefit. So in this example, I could say, my value is I'm a music lover. I value having my music library, everywhere I go. I could do this for all of my features. And then all of the benefits of high level benefits and nailed down what are those common values that my customers have. And now if my job were to write ads for the iPod, I could write a very powerful copy. Because I understand the things that our ICP really values, and I know how my product benefits them. I would highly recommend running through this exercise with your company's features, benefits, and values. You should also realize how important it is that your message coincides with where your customer is, in their journey. If people are just in the very beginning of their journey, understanding your brand, your message is going to be very focused on value proposition. If they're in the consideration phase, though, they're probably asking different questions and feeling different things that your content needs to address. Anytime your ad is just listing benefits, we call it benefit dumping, it's going to come across very much like an ad. But if we can take those benefits and weave them into a story, it's a lot more interesting. People are programmed to pay attention to stories. I think we have to hit on brand positioning, because it's not enough to figure out what value that you're offering to your target audience because your competitors can offer that same value, or at least they can say they can. So you need to clearly articulate how what you provide is different from anything else on the market. And I'm not discounting this because as a business owner, I realized this can be really scary. You'll come up against legitimate thoughts and concerns like, well, if we declare exactly who we're ideally for, will that alienate potential customers and our revenue? Will it turn away some of our current customers? So it's definitely worth sincere thought here. Someone who speaks to positioning very well is someone by the name of April Dunford. We highly recommend checking out her content. And in the show notes, we've linked to an interview that she's done. Okay, so once you understand your brand positioning, and who your ideal customer is and what they care about. Now, you can start crafting offers and remember by my definition, An offer isn't something like a percentage of or a coupon. The offer is what you're offering your prospect in exchange for their attention. So an offer could be anything from read this blog post to buy something now to anything in between. If you want to dive deeper into offers, go back to Episode 10 of the podcast that was all about offers. All right, I've got my last little bit of advice for you on this topic. So make sure you stick around all the way to the end of the episode and I'll share those with you. Okay, I've got the episode resources for you coming right up. So stick around 20:37 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. So you'll want to go down and look at the show notes below. I've listed a link to Drew Boyd's LinkedIn profile, so you can go check him out, follow him there, check out his LinkedIn learning courses. They're insane. We've also linked to an interview that April Dunford did for winter.com called How To Make Any Offering Obviously Awesome. We've also linked to April Dunford LinkedIn profile, so you can go follow all her great content there. If you or someone you know is brand new to LinkedIn advertising, I highly recommend that you share with them my course on LinkedIn Learning all about an introduction to LinkedIn Ads. You'll see the link in the show notes. It is by far the highest quality course at the lowest cost possible. If this is your first time listening, welcome, I would love to invite you to subscribe to the podcast, so you'd never miss another show. But if this is not your first time listening, please do rate and review the podcast, especially on Apple podcasts. Not to guilt trip you or anything here, but we spend hours and hours prepping every one of these episodes and this is all we ask of you is please leave us a review. It's going to help the show in the algorithm so more people get to find out about it. With any questions, suggestions, or corrections reach out to us at podcast at B2Linked..com. Alright, with that being said, hear my last thoughts on this episode. As you're trying to figure out who it is who's your ICP? What do they like? What do they care about? What do they value? And how you're positioned to help them. It might be a little disheartening to realize that there's no guide or completion meter letting you know whether you've done it sufficiently or effectively. And honestly, this process is never complete. You're always learning more about who your audience is, and especially how they're changing. So you have to keep testing and developing. But I do know this for sure. The sooner you get started, the sooner you'll be having a lot more success. I'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Our guest this week is attorney Bob Nersesian. Bob answers legal questions sent in by our listeners.We welcome your questions - send them to us at gamblingwithanedge@gmail.com, or you can find me at @RWM21 on Twitter or https://www.facebook.com/GamblingWithAnEdge.Show Notes[00:00] Introduction of gambling attorney, Bob Nersesian[00:30] Spotify podcast stats for GWAE[01:56] Resorts Casino in AC, sovereign immunity.[04:13] Online sportsbook misgraded wager[09:11] Player asked for SSN for craps buy-in, CTR[12:50] Chip verification in Las Vegas after the Young case[23:43] Civil forfeiture[28:45] Playing unrated after a trespass[34:42] Identification requirements and refusals for CTRs, SAR[45:46] Commercials[49:12] Sports betting TOS, betting by a spouse[53:01] Limiting skilled sports bettors[56:51] Structuring, exceeding $10k over multiple buy-ins[59:55] Recommended: Jeki Yoo, Season 5 of The Crown, Band of BrothersSponsored Links:http://SouthPointCasino.comhttp://BlackjackApprenticeship.comhttp://VideoPoker.com/gwaehttp://Unabated.comRecommended:http://Instagram.com/jekiyoohttp://Netflix.com/title/80025678http://Hbo.com/band-of-brothers