Podcasts about ctrs

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382This week on Marketing O'Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content.Visit us at - https://marketingoclock.com/

Nicholas Kathen is a Recreation Thereapist (RTRO, CTRS) who resides in Ontario, Canada. Nicholas recently graduates with his Masters in Education specializing in Interprofessional Education (IPE). This episode provides an update on the province of Ontario and focuses on the concept of IPE.

In this Catholic Theology Research Seminar, Prof Clare Watkins of the University of Durham gives a talk on 'The challenge of ‘clericalism': looking beyond clergy for a liveable theology of ordained ministry in the Catholic Church'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

A major evolution is reshaping search: Google's AI Overviews. Sitting at the top of search results and summarizing information using generative AI, these overviews are redefining what it means to “rank” in search—and who gets clicks.In this episode, we break down a pair of recent studies analyzing hundreds of thousands of AI Overviews and reveal how this change is already affecting both organic and paid search traffic. Whether you're a marketer, SEO professional, or business owner, understanding these shifts is crucial to staying relevant in 2025 and beyond.What You'll Learn in This Episode:

Ein Schwerpunkt liegt auf dem **italienischen Luftraumsystem**. Die italienische Struktur unterscheidet sich in Teilen deutlich von der deutschen: * Wie sind die **CTRs und TMAs** aufgebaut – insbesondere rund um **Mailand (Milano FIR)** und **Venedig (Venezia FIR)**? * Warum ihr den Funkkontakt mit FIS (Info) und ATC nicht auf die leichte Schulter nehmen solltet – und warum „Radio only“ hier nicht funktioniert. * Was es mit den **RMZ (Radio Mandatory Zones)** auf sich hat und warum ihr die **„MIL“-Zonen (militärisch)** im Auge behalten solltet. Außerdem geben wir euch praktische Tipps zu den **Flugplätzen in Italien**: * Welche Kategorien von Flugplätzen gibt es in Italien? (Aviosuperficie, Aeroporto, Campo di Volo) * Wo bekommt ihr zuverlässig **AVGAS oder Mogas** – und warum ihr am besten vorher telefonisch anfragt. * Was es mit den **PPR-Regelungen** auf sich hat und wo man alle Kontaktdaten findet.

Ich dachte lange: Hauptsache viele Klicks. Ich hab sogar nächtelang CTRs gefeiert. Doch dann kam die bittere Wahrheit: Keine Conversions. Kein Umsatz. Heute weiß ich: Es gibt nur eine Metrik, die wirklich zählt – und genau darum geht's in dieser Folge.

For the third CTRS seminar of 2025, Dr Eilish Gregory, the Little Company of Mary Fellow in the History of Catholicism at Durham University, gave a talk on 'The Global Nursing Mission of the Little Company of Mary, 1877-1941'. You can view the slides that accompany Dr Gregory's talk at this link: https://www.dropbox.com/scl/fi/dos0md62tyvyofvpz8236/CTRS-Paper-The-Global-Mission-of-the-Little-Company-of-Mary-March-2025.pdf?rlkey=q87krtfsg2sl9gn61phx3mzcf&st=rftx1qdi&dl=0 This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it's not just about content generation. What's a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It's changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google's still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What's up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad's headed to Mass Torts Made Perfect in Las Vegas. Then, they'll both get together (virtually) at Infotrack's Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it's not just about content generation. What's a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It's changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google's still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What's up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad's headed to Mass Torts Made Perfect in Las Vegas. Then, they'll both get together (virtually) at Infotrack's Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Roy L Hales/ Cortes Currents - Around 100 people signed up for the Rural Islands Economic Partnership 2025 Virtual Forum. At least 10 were from Cortes Island and there were others from Quadra, Texada, Hornby, Denman, Cormorant, Malcolm and the Gulf Islands, as well as the Broughton Archipelago. Several of the topics were of great importance to islanders. One of the foremost was Aaron Cruikshank's analysis of the impact US tariffs will have on island economies and what we can do about it. Cruikshank is the founder of CTRS, a Market intelligence company from the Lower Mainland that has worked with hundreds of organizations and governments over the past 20 years. He began his analysis of President Trump's actions by stating,  “People are really focused on the tariffs, but the message I want to leave with everybody is it's actually trade policy uncertainty disrupting economic patterns. It creates volatility in global markets. It leads to reduced investment, supply chain disruptions, and a contraction in economic activity which hurts everybody. I don't care where you are in Canada, all of that is bad news, but I wanted to make clear that tariffs are just one example of something that contributes to trade policy uncertainty.  We're seeing others, and we'll continue to see others that are going to make these numbers rise.”   He put up a chart showing the relative uncertainty that Trump and some of the previous U. S. presidents have created in international trade markets. Aaron Cruikshank: “This chart goes back to 1960 and the index is based on the impact of policies. You see the baseline jumping up from 25 points to 100 points under Nixon and Ford, that was considered a very big deal in the 60s and 70s. Then in the 80s and 90s you had some spikes with Reagan and Bush. I believe the one with Reagan, or maybe it was Bush Sr., was to do with NAFTA.”  “If you look at these spikes that are happening  during the first Trump presidency, where we're getting into the 250 range. Very, very, very significant trade uncertainty policy. Then the most recent hockey stick growth there is just in the last couple of months where we're getting up into the 450, 500 range.  We're talking  more than an order of magnitude above baseline for trade policy uncertainty.  We also are hearing talk of President Trump or as I call him, ‘the orange turd,' wanting to renegotiate the United States–Mexico–Canada Agreement, what some people refer to as NAFTA 2.0. That uncertainty makes people freak out. Threatening to withdraw from certain trade agreements makes the chart do this. Putting export controls on specific technologies or goods, that makes the chart do this, saying the US is only going to allow X amount of this good.” “That affects countries like Canada a lot because we end up exporting a lot of raw materials into the US: lumber, oil, metals, minerals, things like that. We supply 80 percent of the US potash, which is used for fertilizer to grow their food. So, they might be putting import caps on things like that. That makes markets go “woo.'” 

For the second CTRS seminar of 2025, we were joined by Dr Antonia Pizzey, the Postdoctoral Researcher at the Research Centre for Studies of the Second Vatican Council at the Australian Catholic University, who gave a paper entitled: Imagining Church: Mystery, Imagination, and Metaphor. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

Episodio patrocinado por Shopify, la plataforma de Ecommerce para medianas y grandes empresas con la que tendrás control total en tiempo real y todo tu negocio totalmente integrado sin sustos. Es un gustazo poder hablar transparentemente con Txampa y que te cuente exactamente cómo han ocurrido las cosas. Y una sorpresa mayor que me llevé al saber que en la infancia compartimos calles sin saberlo. De alcalaíno a alcalaíno. Ahora lo puedes ver claro, pero era difícil hace más de 13 años especializarse en la venta online de ciclismo urbano lanzando una tienda online en Magento. Hoy en día son la primera tienda online de ciclismo urbano en Europa. Contamos hoy con la presencia de todo un veterano del Ecommerce, curtido en mil batallas digitales y con muchos aprendizajes que compartir en todo el recorrido que ha visto con este proyecto. Hoy he invitado al podcast a Txampa Alberca, CEO y cofundador de Santafixie. - Hablamos de la casualidad de montar Santafixie - Qué países funcionan mejor que España - Cuanto facturaron el primer año y en cuánto están 13 años después. - CTRs, devoluciones, pedidos medios y otros KPIs. - El gran problema inesperado que casi les hace cerrar y no son tensiones de caja. - Por qué no han sido siempre rentables. Y mucho más te espera en este episodio. Que lo disfrutes.

Welcome back to another episode of The Haute Guide! After a brief hiatus (sorry yall!), I'm back with an insightful episode about branding, social media strategy, and how to refine your brand for success. I break down my own brand refresh process, how I'm reworking my content strategy, and how you can do the same for your fashion business, whether you're an entrepreneur, creative, or industry professional.

This edition moves back and forth between coverage of several unique areas of search, AI, and web work. We start covering the DataCoup, which is our "deal-with-it" name for the changes being made by Elon Musk and his crew of youthful hackers to the very nerve centers of the US Government and the suspicion an off-the-books version of Grok is being trained on US government data. We note that DeepSeek is likely helping the Chinese state harvest American data almost as quickly as Elon Musk is hovering it up. We report on the use of updates to old press releases to inflate US Immigration activity in the news, Google's rollback of DEI efforts, Whoopi's phoney weight loss ads, YAIhoo being copiloted by Copilot, and the ChatGPT growth study from SEMrush, along with the SEER Interactive study showing AI Overviews destroying organic and PPC CTRs. We mention changes to Google's Quality Rater Guidelines to account for heavy handed use of AI, and Gary Illyes call for websites to focus on originality in content in 2025. We also move through the weekly parade of SEO tips and updates. A fun, fast paced newsy sorta episode.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

For the first CTRS seminar of 2025, we were joined by Dr Liam Temple, the Capuchin Fellow in the History of Catholicism at Durham University, who gave a paper entitled: “This Poverty of Spirit”: The Capuchins on the margins of Catholicism in England and Wales, 1850-1873. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

This week, John and Elliot discuss a GAO report on CTRs, the OCC's semi-annual report on risk, actions by the US Treasury to disrupt global narcotics traffickers and North Korean digital asset hacker network, UN action creating a humanitarian carve out to Resolution 2664, and other items impacting the financial crime prevention community.

For the second CTRS seminar of 2024-25, we were joined by Dr Emma Percy, the Senior Lecturer in Feminist Theology and Ministry Studies at the University of Aberdeen, who gave a paper entitled: 'Can Aquinas offer some hope to trauma theology?' This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings.   Follow along on Youtube Key Takeaways: Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of search results can act as a controlled split-testing environment to fine-tune conversion rates and CTRs. Keyword Validation and Ranking Feasibility: Learn how data from Amazon's Search Query Performance (SQP) report helps determine whether a keyword is worth targeting. Anthony introduces his three-step system for validating ranking potential. Improving Conversion Rates: Dive into split-testing strategies to enhance product listings, ensuring your conversion rate surpasses market standards and unlocks top ranking opportunities. The Relevance Web: Explore Anthony's theory on Amazon's interconnected keyword groups and how ranking for a single root keyword can improve rankings across related long-tail keywords. Strategic PPC Execution: Discover how to focus campaigns on high-value keywords, adjust placements for top-of-search visibility, and optimize bids to minimize wasted ad spend. Decoding Ranking Signals: Learn to interpret Amazon's ranking fluctuations and stability periods, and use them to guide decision-making during launches or relaunches. Real-World Case Studies: Anthony shares actionable insights from campaigns, illustrating how conversion rate changes, pricing strategies, and competitor actions directly impact rankings. Reach Anthony - https://www.linkedin.com/in/anthony-nguyen-%F0%9F%9F%A2-30522ba7/ Out Now on SellerSessions.com 'The Cold Reality Of The Honeymoon Period And External Traffic' The Cold Reality Of The Honeymoon Period And External Traffic If you have problems with the links, check the link in our bio! Seller Sessions Live, 2025. Grab tickets now: Seller Sessions Live 2025 Watch this podcast in its full glory. Out now on YouTube: Watch on YouTube

Welcome to the Hughes Hubbard Anti-Corruption & Internal Investigations Practice Group's podcast, All Things Investigation. In this episode, Anna Hamati, a Hughes Hubbard & Reed LLP lawyer, joins host Tom Fox to discuss the historic anti-money laundering (AML) enforcement action involving TD Bank. Anna outlines her professional background in compliance and offers a deep dive into the top five takeaways from the extensive consent order related to the TD Bank case. These takeaways highlight key compliance failures, including inadequate resource allocation, insufficient testing and auditing, a weak culture of compliance, poor training programs, and failures in filing accurate and timely CTRs and SARs. The discussion provides critical insights and practical advice for compliance professionals seeking to improve their AML programs. Anna underscores the importance of allocating sufficient resources to compliance functions, conducting proper testing and auditing, fostering a strong compliance culture from the top, providing comprehensive training, and ensuring the timely and accurate filing of CTRs and SARs. She illustrates the real-world implications of these compliance failures through detailed examples and offers practical guidance for banks and financial institutions to avoid similar pitfalls. This episode is a must-listen for anyone involved in AML and regulatory compliance. Key highlights: Overview of the TD Bank Case Importance of Adequate Resources Testing and Auditing Culture of Compliance Training Programs Filing Timely and Accurate Reports Resources: Hughes Hubbard & Reed LLP Website Anna Hamati

Host Polly Swingle is joined by Marketing Representatives Lindsay Vos, CTRS, and Mike Knott, to talk about their approaches to marketing the services provided by The Recovery Project. Listen in to hear about successes and barriers encountered in the marketing world, specifically when representing a private practice outpatient rehabilitation clinic. Topics discussed range from marketing materials, referral metrics, outcome measures, community events, and much more!Lindsay Vos, CTRS, joined The Recovery Project in 2021 and is a stroke survivor, recreational therapist, marketing representative, and wellness trainer. Lindsay is a former collegiate athlete who graduated from the University of Toledo with her bachelor's degree in recreational therapy. Lindsay has always been interested in learning more about the brain and physical medicine and rehabilitation. She has a strong background working many years with individuals who sustained a traumatic brain injury or spinal cord injury from catastrophic accidents. Lindsay is passionate about community reintegration and animal-assisted therapy to promote non-pharmacological pain management techniques which ultimately improve an individual's quality of life. Lindsay knows what it is like to be both a patient and a therapist, as she suffered from a massive stroke in 2017. Lindsay participated in both physical and occupational therapy here at The Recovery Project and feels honored to now work here.Mike Knott has been working for The Recovery Project since 2011. With a passion for all things sports and healing, upon graduating from high school, he first began as a Rehab Tech. Following graduating from Central Michigan University with a Bachelors in Exercise Science: Kinesiology, he became a Rehab Trainer at The Recovery Projects Livonia clinic. Since then, he has had the opportunity to work at all three locations, gained the knowledge and understanding of what it means to do things the TRP way, and is now out in the sales and marketing world as a Marketing Representative for the company.Learn more about The Recovery Project! View our website at www.therecoveryproject.net Call us 855-877-1944 to become a patient Follow us on Instagram Like us on Facebook Thanks for listening!

For the first CTRS seminar of 2024-25, we were joined by Dr Nomi Pritz-Bennett, the Career Development Fellow at Durham University, who gave a paper entitled: 'The Natural Mortification of Finitude: Loss and the Construction of Real Persons' This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In episode 78 of Therapy in the Great Outdoors, Nicole Roma Thurrell, WEMT, CTRS is back for the 2nd in our 3-part series on first aid for nature-based therapists. Nicole shares valuable personal anecdotes and real-life examples, highlighting the importance of comprehensive first aid training, especially in dynamic outdoor environments. You'll learn the "big 3" of assessing life-threatening situations: Breathing, Bleeding, & Shock. You'll also learn about practical tools like EpiPens and hemostatic agents, and get tips on maintaining their effectiveness despite environmental challenges. Join us to equip yourself with the knowledge to keep your outdoor therapy sessions safe and enriching for the children you serve. 00:00 Introduction to Nature-Based Pediatric Therapy 01:00 First Aid Series Overview 02:07 Critical First Aid Skills for Therapists 03:03 Personal Anecdotes and Real-Life Examples 04:57 Principles of First Aid Assessment 08:23 Recognizing and Managing Shock 15:21 Bleeding Control Techniques 20:37 Understanding Blood Thinning Medications 21:11 Importance of First Aid Training 21:47 Choosing the Right First Aid Class 22:57 Handling Anaphylactic Shock 24:59 Obtaining and Using EpiPens 32:22 Critical First Aid Essentials 33:41 WildMed Training Courses and Discounts 37:25 Conclusion and Free Research List For more information, visit Institute for Wild Med and get 20% any of their courses with the discount code TGO20 exclusively for our TGO podcast listeners!

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of Wheelchair Nerds, we explore accessible amusement parks, spotlighting Morgan's Wonderland, the first ultra-accessible theme park. Brooke Matula, CTRS, and Sharon Newhardt from Morgan's Wonderland join us as we discuss the park's innovative features, upcoming projects, and its inclusive vision. We'll also share tips on how to assess an amusement park's accessibility to ensure a fun-filled, barrier-free experience for every family.

In this episode of Create Like the Greats, Ross sheds light on the leaked Google report and its implications for content creators and brands. He emphasizes the importance of relevance, originality, and comprehensiveness in content quality. To stand out in search engine rankings, brands must prioritize utility-driven content creation. Additionally, he highlights the significance of user experience (UX) and provides valuable insights on optimizing websites for improved SEO. Key Takeaways and Insights:  1. Content Quality: Relevance, Originality, and Comprehensiveness To gain a competitive edge in search engine results pages (SERPs), it's crucial to ensure content relevance, originality, and comprehensiveness. Ross advises reaching out to niche experts and industry professionals to gather diverse perspectives and create in-depth content. Google values thorough and informative content that meets users' needs. 2. Enhancing User Experience: Clean and Logical Content Improving user experience plays a vital role in SEO. By enhancing your website's usability, user satisfaction increases. One way to optimize user experience is by compressing images that might slow down loading times. Allow users to access desired information quickly and effortlessly. Additionally, conducting mobile usability tests and ensuring logical and cohesive content structure contribute to a positive user experience. 3. SEO Insights: Clickability and Diverse Anchor Texts Ross highlights several key factors that impact SEO, including click-through rates (CTRs), bounce rates, dwell time, and user engagement. Utilizing clickable text in hyperlinks is essential, and anchor texts should incorporate relevant keywords. However, excessive optimization may result in penalties. Maintaining a diverse range of anchor texts is key to a successful SEO strategy. 4. Leveraging Google's Reach: YouTube and Internal Linking Google is not only the most popular search engine but also monetizes YouTube through ads. Ross suggests capitalizing on this opportunity by driving organic traffic from SERPs and redirecting it to Google-hosted platforms. Additionally, incorporating internal links with appropriate keywords can further enhance your website's visibility and drive engagement. Resources  How to Write SEO Content According to the Google Leaks -  https://foundationinc.co/lab/google-algorithm-leak STAT Search Analytics - https://getstat.com/ —

For March's CTRS seminar, Tina Beattie (Professor Emerita of Catholic Studies, University of Roehampton), gives a paper on Language, desire, and creation in the context of Laudato Si'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

For April's CTRS seminar, we were joined by Dr Alana Harris, Reader in Modern British Social, Cultural and Gender History, King's College London, who will give a paper entitled: ‘Student Power in Christ': the Young Christian Students, Race Relations and Liberation Theology in Britain after 1968. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In this solo EP your host Vicky Phan, business mentor talk all things email marketing for your business as a female founder. Diving into important methods that led her to seeing 3X industry standards for open rates, CTRs and CTORs. Leaning into growing, retaining and converting those on your email list to create an effective and efficient marketing funnel. While also diving into topics such as creating an email newsletter, promotional email sequences for special occasions and a pre-sale waitlist/early bird email funnel to maximize profitability and sales. https://www.instagram.com/iamvickyphan/ https://www.instagram.com/thedreamyceo/ https://iamvickyphan.com/that-entrepreneur-club https://iamvickyphan.com/1-1-coaching https://iamvickyphan.com/business-resources

For this CTRS seminar, we were joined by Franciscan Theologian Br Stefan Walser, who gave a paper entitled: 'So what… Religious Indifference as a Fundamental Theological Challenge'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

Marc Roscoe Loustau is an anthropologist and scholar of religion, specialising in studying religion and nationalism in Eastern Europe. Having spent three years in Hungary and Romania researching the history of Catholic pilgrimage, he now works at the College of the Holy Cross in Worcester, Massachusetts, as Managing Editor of the Journal of Global Catholicism. His paper for this seminar is entitled: "Studying Theology Ethnographically: Reflections on Fieldwork with Hungarian Catholic Intellectuals in Contemporary Romania". This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

It's provincial and territorial playdown season across Canada, so we go coast to coast to coast to discuss some of the biggest storylines we're looking forward to following. From deep fields to up and coming teams to the CTRS points, we talk about what will be a fun few weeks as the Scotties and Brier fields are rounded out.For more, visit us at GameofStonesPod.com*recorded Wednesday January 17

Hast du dich jemals gefragt, wie du deine Kund:innen dort gezielt ansprichst, wo sie am aktivsten sind? Matthias Mehner von Sinch erklärt, wie Messenger Marketing zur Wunderwaffe im Marketing Mix wird. Und was du unbedingt vermeiden solltest. Freut euch auf einen spannenden Talk und Tipps, die ihr sofort anwenden könnt! 🚀

In this CTRS seminar, Billy Crozier of Durham University gives a talk on 'The Quince Made Sweet: Love and Suffering in St Bonaventure's Tree of Life'. This seminar forms part of the Catholic Theology Research Seminar Series (CTRS). The CTRS is a regular forum for scholarly discussion of pertinent issues in the Catholic traditions of theology and Church. The seminar series ranges across the traditional theological disciplines (scriptural, historical, philosophical, systematic, liturgical, ethical and practical/pastoral), Catholic social thought and practice, and social-scientific approaches to Catholicism.

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Michael King's article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode:Michael King's article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

"When you go through the crucible you find out who your friends are."

In Episode 24 of the Town Manager Download, Kevin and Taylor are joined by Recreation Director Laurel Rossiter, CTRS, to discuss her first (almost) year with Shrewsbury Recreation, the programming offered throughout the year, and the department in general!

Episode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023.1. TikTok Shop Launches in the US - With inspiring hashtags like #TikTokMadeMeBuyIt, TikTok now aims to revolutionize online shopping culture. TikTok Shop is now officially available in the US, allowing US businesses to sell their products directly on the TikTok platform. TikTok Shop is a social commerce platform that allows users to discover and purchase products directly from their favorite creators and brands. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its 150 million American users. TikTok Shop extends beyond in-feed videos and LIVE streams. Users can discover new products via the search bar inside the TikTok app, filtering results to Shop. Businesses and brands get a dedicated “Shop Tab” to display products and promotions. This incorporates a product showcase where users can read reviews and purchase directly from your brand's profile. In addition, sellers can take advantage of “Fulfilled by TikTok” – a new logistics solution where TikTok manages storage, picking, packing, and shipping. The platform even includes an affiliate program, letting popular influencers and creators earn commissions by promoting TikTok Shop products. To get started, go to your TikTok app, visit your profile and, using the menu, navigate to Creator Tools. There, you will see the options to sign up for TikTok Shop as a seller or creator to earn brand commissions. Creators must have at least 5,000 followers and be 18 years old to be eligible for the TikTok Shop Affiliate program. TikTok Shop is integrated with well-known ecommerce platforms like Shopify, WooCommerce, BigCommerce, Magento, and Salesforce Commerce Cloud. This should make it easier for existing ecommece sellers to start selling on TikTok without creating a new store from scratch. In addition, TikTok has partnered with several multi-channel platforms like Channel Advisor and Feedonomics to support omni-channel businesses. Sellers can utilize apps from Zendesk, Printful, Yotpo, EasyShip, and more to add more functionality and features to TikTok Shops.2. Amazon Launches New AI Tool to Help Sellers Create Listing Content - Creating compelling product titles, bullet points, and descriptions has traditionally been a cumbersome task for sellers. Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. The process is remarkably straightforward. Sellers only need to supply a brief description or a few keywords about the product. Amazon's AI generates high-quality, detailed content for the seller's review. If satisfied, sellers can directly upload this content to their product listings. Robert Tekiela, vice president of Amazon Selection and Catalog Systems, expressed excitement about the developments in the announcement post. “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency. Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”3. Suspended Google Advertisers Needs To Complete Verification Before Appeal - Google wrote, "In October 2023, selected advertisers whose accounts were suspended due to a violation of our Google Ads policies must complete Advertiser verification first to be able to appeal their account suspension."Google said that those advertisers on monthly invoicing are not required to complete Advertiser verification. If they do get suspended, Google said they may directly appeal their account suspension.Google will be rolling out this process on October 10, 2023, with full enforcement ramping up over approximately four weeks.Advertisers may be required to provide the following information for advertiser verification for the account suspension appeals process: D-U-N-S number if the advertiser is an organization US Social Security Number or phone number if the advertiser is an individual 4. Struggling To Get Results From Your YouTube Ads? Google Ads Creative Guidance Can Help! - Google Ads Creative Guidance is a new tool that helps advertisers improve the performance of their YouTube ads. It provides feedback and recommendations on key creative attributes, such as brand logo, video duration, voice-over, and aspect ratio.To access Creative Guidance, advertisers simply need to go to their Google Ads account and click on the "Videos" tab. Then, they can select the video ad they want to analyze and click on the "Creative Guidance" button.Creative Guidance will then provide feedback on the following creative attributes: Brand logo: Is the brand logo displayed prominently in the first 5 seconds of the ad? Video duration: Is the video ad the recommended length for its marketing objective? Voice-over: Does the video ad use a high-quality, human voice-over? Aspect ratio: Does the video ad group include all three video orientations: horizontal 16:9, vertical 9:16, and square 1:1? Creative Guidance will also provide recommendations for how to improve the performance of the video ad. For example, if the brand logo is not displayed prominently in the first 5 seconds of the ad, Creative Guidance will recommend adding a logo overlay to the video.Creative Guidance can be a valuable tool for advertisers who want to improve the performance of their YouTube ads. By following the feedback and recommendations from Creative Guidance, advertisers can create video ads that are more likely to capture the attention of viewers and drive results. While this tool seems promising, advertisers must remember that the AI can only provide recommendations based on historical data and existing best practices. Therefore, its suggestions may not align with every brand's style and strategy.To access Creative guidance in Google Ads, follow these instructions: In your Google Ads account,  Click the Campaigns icon Campaigns Icon.  Click the Assets drop down in the section menu.  Click “Videos”.  Click the “Analytics” tab next to “Videos”.  Select your video ad in the drop down menu.  In the “Ideas to try” section below the retention curves, you'll find the creative attributes you're missing with recommendations on how to take action.  The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024. A spokesperson for Google Ads said in a statement: "We'll let you know if your video is missing a best practice. If we have a recommendation or tool to implement a suggestion such as adding a voiceover, we'll direct you to it." "Voiceover has a big impact on YouTube. Thanks to the power of AI, quality voice overs in 15 languages are accessible directly in Google Ads (both in the asset library and built into the video creation tool) and coming soon to Ads Creative Studio. "Similarly, if your campaign would benefit from videos in different durations, we'll guide you to Trim video. Or, if you're missing a horizontal, square or vertical video, you can easily create one using a variety of high-quality templates." "These features empower marketers to take charge of their creative. AI can help turbocharge performance by tuning creative elements across all the different viewing experiences and content that YouTube viewers love." 5. Google: Don't Stuff Low-Quality Content at the Bottom of Your E-Commerce Category Pages - During September 2023, Google SEO Office hour, Gary Illyes has advised against stuffing low-quality, auto-generated content at the bottom of e-commerce category pages. Gary said, instead, "add content that people will actually find useful, don't add content because search might require it or so you think… please don't do those auto-generated low-quality repeated, blurbs of text over and over again on all your category pages.It just looks silly, even for the average person."6. Google Says Meta Description Length Doesn't Matter for SEO - Your SEO professional may disagree with this, but Google's John Mueller has said that the length of meta descriptions does not matter for the Google search ranking algorithm. However, meta descriptions are still important for SEO, as they can influence click-through rates (CTRs). His exact words were, "I'm sorry to tell you, those numbers are all made up.. Whoever told them to you is leading you astray, probably not just in this regard (and I hope you're not telling them to clients)." after Kushal wrote to John stating "Hey @JohnMu meta description length matters. One of client say 200-300 character not good, make it 155-160 character is ideal as per google algo. Being SEO What I suggest him. I know the hidden truth. Pls suggest."7. Google: No Such Thing as "Back to the Same" for Search Rankings After a Site Revamp -  In a recent tweet, Google Search's John Mueller said that there is no such thing as "back to the same" for search rankings after a website revamp. This means that when you make changes to your website, your search rankings may go up, down, or stay the same.There is no specific time or guarantee for how long it will take for your rankings to stabilize after a revamp. It can depend on a number of factors, such as the size and scope of the changes you made, the quality of your content, and the competitiveness of your keywords.If you are considering revamping your website, it is important to be aware of the potential impact on your search rankings. You should also make sure that you have a plan in place for monitoring your traffic and rankings after the revamp.So before you embark on your website revamp journey, work with a reputable SEO professional to figure out a SEO strategy that will either maintain the rankings or even improve.8. Google: Fixing INP Issues Won't Improve Search Rankings - Google's John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don't expect it to visibly change search ranking visibility.INP, or Input Interactivity, measures how responsive a page is to user input by selecting one of the single longest interactions that occur when a user visits a page. For pages with less than 50 interactions in total, INP is the interaction with the worst latency. For pages with many interactions, INP is most often the 98th percentile of interaction latency. It is one of the three Core Web Vitals, which are a set of metrics that Google uses to measure the user experience of a web page. In July, Google began sending out scary INP core web vital warnings to users. That email notice came a few weeks after Google created the INP report in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. More on INP can be found here and how to optimize for it can be found here.P.S: While INP is important for user experience, it is not a direct ranking factor. This means that fixing INP issues is not guaranteed to improve your search rankings. However, it is still important to fix INP issues, as they can improve the user experience of your website.9. Google Announces September 2023 Helpful Content System Update - Google rolled out a new update to its Helpful Content System on September 14, 2023. The update, which is the first since December 2022, is designed to promote helpful content and demote unhelpful content. It will take about two weeks to complete. And they'll update their ranking release history page when the rollout is complete. The three main things you should be aware of are: Loosening the guidance on machine generated content : Google's previous guidance on machine generated content emphasized that the Helpful Content system prioritizes content created by humans. That part of the guidance is removed, signaling a change in Google's attitude toward AI content to align it better with other seemingly contradictory guidance on AI content. Here is what the new guidance reads: “Google Search's helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.” Hosting third-party content on subdomains (or on main domain) - There is a longstanding trend of hosting third-party content on the main part of a website or on a subdomain. An example of this is news media websites hosting third-party credit card affiliate content on a subdomain. The idea behind theses strategies may be that some of the main site's ranking power would help the subdomain content rank better. Google's September 2023 Helpful Content update has made a change that may negatively affect websites that host third-party content anywhere on their website. Now a new section added to the Helpful Content Update guidance advises: “If you host third-party content on your main site or in your subdomains, understand that such content may be included in site-wide signals we generate, such as the helpfulness of content. For this reason, if that content is largely independent of the main site's purpose or produced without close supervision or the involvement of the primary site, we recommend that it should be blocked from being indexed by Google.” Gary Illyes from Google also posted on LinkedIn that reads: “We've heard (and also noticed) that some sites “rent out” their subdomains or sometimes even subdirectories to third-parties, typically without any oversight over the content that's hosted on those new, generally low quality micro-sites that have nothing to do with the parent site. In fact the micro-sites are rarely ever linked from the parent sites, which don't actually want to endorse these often questionable sites. The only reason the owners of these shady (?) micro-sites rent the sub-spaces is to manipulate search results.” New warnings on attempts to fake updates to pages and faking freshness - Google added this line “Are you changing the date of pages to make them seem fresh when the content has not substantially changed?” under the avoid creating search engine-first content section. I see it all the time where sites will make a couple of changes to their content from years ago, update the date, and re-publish it. This is a common SEO “strategy” that is on Google's radar. So what is Helpful Content update? Google's helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” This algorithm update aims to help searchers find “high-quality content.” Google wants to reward better and more useful content that was written for humans and to help users. Searchers get frustrated when they land on unhelpful web pages that rank well in search because they were written for the purpose of ranking in search engines. This is the type of content you might call “search engine-first content” or “SEO content.” Google's helpful content algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines. Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.” Google has provided a list of questions you can ask yourself about your content. Read through those questions here, and in an unbiased manner, ask yourself if your content is in sync with this update. You should also read this. Please note if this update has hit you, it can take several months to recover if you do everything right and make changes to your content over time. Here is what Google wrote on this: “If you've noticed a change in traffic you suspect may be related to this system (such as after a publicly-posted ranking update to the system), then you should self-assess your content and fix or remove any that seems unhelpful. Our help page on how to create helpful, reliable people-first content has questions that you can use to self-assess your content to be successful with the helpful content system.”

In this jam-packed episode of the SEOSLY SEO Podcast as I sit down with former Google search spam analyst Kaspar Szymanski! Having worked inside the engine, Kaspar shares invaluable insights into ranking factors and penalties from his time at the Big G. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora

Do you ever feel like your life has taken on a bit too much seriousness? Today we invite you to take inventory of your life and see if joy and recreation are in their proper place when it comes to your priorities and that you are living the life that you want to right now. We consider how it's so easy, even with good intentions, to accidentally lose sight of joy when we're committed to productivity. We'll also discuss the importance of engaging in activities that bring us joy, even amidst limitations and constraints.Perhaps you know down deep that you want to prioritize moments of happiness and fun, but somehow it continually slips through the cracks. I'm so happy to have Jody Hironaka-Juteau, Professor of Recreation Administration, back on the podcast! She shares both her professional expertise as well as her human experience. We hope you have a joy-filled week! Jody Hironaka-Juteau has over 20 years experience as a certified therapeutic recreation specialist (CTRS) working with children, teens, and adults in hospital and community-based settings. She has worked in the areas of physical medicine and rehabilitation, mental health, sensory impairment, and developmental disability. Currently professor of Recreation Administration at California State University, Fresno, Jody served as administrator in the College of Health and Human Services for over 9 years. She is recognized for her expertise and experience in the areas of diversity and inclusion training, collaboration, and higher education leadership. In her leisure time Jody enjoys spending time with family and friends, cycling, golfing, and playing the ukulele. She is fond of I Love Lucy reruns, crunchy Cheetos, and a good chai tea latte (soy, extra hot, no water, no foam, dirty).Ways to connect with Jody Hironaka-Juteau (she/her/hers):Email: jhironak@csufresno.eduWays to connect with Sas (she/her/hers):Instagram: @lori_saseSign up for her newsletter or sign up for coaching: https://www.lorisase.comEmail: sas@lorisase.comLinks mentioned:Leisure Time - Identifying Constraints and Links to ExercisesSupport the show

Today on the Recovery Tea, Sanford Behavioral Health's Dr. Flores chats with DBT specialists: Jill Polisano, CTRS, and McKenzie Luker, CTRS, from Wise Practice from Troy, Michigan. They discuss the connection between DBT and eating disorders, emotion regulation, tools to thrive, the synthesis between acceptance and change, and more.   

The CTRS team empowers organizational leaders with research and analysis to use market signals to their advantage. With market intelligence you can make decisions with confidence, avoid unforeseen pitfalls and capitalize on hidden opportunities. They use a combination of desk research, competitive intelligence gathering, primary research and contextual analysis to lay out what this means for your organization so you have the data to know exactly what to do next. If you haven't yet had the chance, make sure to register for our 2024 Real Leaders Impact Awards. Our Impact Award winners gain access to a values aligned community, credibility through Real Leaders, and access to our network of Impact capital sources. Reserve your entry free of charge before applications open using the link below! bit.ly/3Ktajcf Also, check out Outsource Access for all of your Virtual Staffing Needs. At an affordable rate you can outsource the work you need to get done at an extremely affordable rate. You can find more info about them here using this link. https://outsourceaccess.com/

Ben speaks with Georgia Price, Director, Digital and CRM at Pressed, a leading cold-pressed juice and plant-based snacks brand. They discuss the ways consumer marketing should “treat customers like you want to be treated,” and how Pressed is leveraging data and their various channels, including email and the app, to provide content to both acquire, retain, and reactivate their customers. They also discuss how personalization can be accomplished through more dynamic means, the ways in which Pressed is investing in their data infrastructure, and how there's value in customers being able to choose the channels through which they want to be engaged.   Topics discussed: The common themes Georgia has found in customers across industries, from gaming to ed tech to ecommerce, and why it's always rooted in wanting to be treated like a human. How Pressed uses email as a primary retention channel, and has increased CTRs by over 100%, open rates by over 50%, and attributed revenue by 15%. How Pressed is iterating on its loyalty program to engage more customers beyond initial sign-up, and how they're looking at ways to maximize their app for more targeted engagement as well. How Pressed is investing in their data infrastructure to unlock customer information they haven't had before, and how they're using that information to create new customer journeys. The challenges to personalization at scale, and how Pressed is using more dynamic content based on data to better engage customers. Why there's opportunity in different channels beyond just email, and why the value will come in customers being able to choose through which channel they want to hear from a brand the most. Advice for young marketers, including advocating for channels you know are working, becoming more data savvy, and embracing the opportunity to work cross-functionally.  

Do you ever feel guilty when you're not being productive? Or feel that you can't take a break to have fun or rest? While work, dedication and productivity can be great things to prioritize, sometimes our lives can tilt out of balance when we don't also find the time for rest, recreation, fun and enjoyment. Today Professor Jody Hironaka-Juteau is back to share her insights on the importance of fun and recreation and how to integrate that into our lives in light of challenges and resistances. As you join in the discussion, we invite you to be mindful of your narratives around fun and rest. What impact could it have on your life if you dedicated more time to recreation? Jody Hironaka-Juteau has over 20 years experience as a certified therapeutic recreation specialist (CTRS) working with children, teens, and adults in hospital and community-based settings. She has worked in the areas of physical medicine and rehabilitation, mental health, sensory impairment, and developmental disability. Currently professor of Recreation Administration at California State University, Fresno, Jody served as administrator in the College of Health and Human Services for over 9 years. She is recognized for her expertise and experience in the areas of diversity and inclusion training, collaboration, and higher education leadership. In her leisure time Jody enjoys spending time with family and friends, cycling, golfing, and playing the ukulele. She is fond of I Love Lucy reruns, crunchy Cheetos, and a good chai tea latte (soy, extra hot, no water, no foam, dirty).Ways to connect with Jody Hironaka-Juteau (she/her/hers):Email: jhironak@csufresno.eduWays to connect with Sas (she/her/hers):Instagram: @lori_saseSign up for her newsletter or sign up for coaching: https://www.lorisase.comEmail: sas@lorisase.comLinks Mentioned:Episode 69: What Would Your 90-Year-Old Self Say To You Now With Guest Co-Host Raphaela Browne

Show Resources Here were the resources we covered in the episode: Drew Boyd's LinkedIn Profile Positioning interview with April Dunford April Dunford LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Over the hundreds of LinkedIn Ads accounts we've managed, we've seen a lot of companies fail. Today we're talking about what you can do to make sure that your approach is built for success on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! I don't like to admit defeat, but after managing hundreds of LinkedIn Ads accounts, unfortunately, we've seen many companies fail at LinkedIn Ads. My definition for fail here is this is client churn for us where after they work with us, they stop advertising on LinkedIn completely. Analyzing these failures, as well as many, many successes, thank goodness, we found the common denominators, the essential components to this success. We'll go through each one of these in a lot more detail. But here are the essential components. Number one, the client needs to be clear on their ICP or their ideal customer profile. This means they understand their pain and who they are. It's our targeting in LinkedIn. Number two, they clearly understand the value they offer to that audience. They have product market fit. And number three, they know how they're competitively positioned in the market. So today, we're gonna dive into ways that you can research and develop your ideal target audience, and figure out what messaging will work in your ads. We're addressing your go to market strategy as it relates to LinkedIn Ads, but this is also going to relate to your entire business, your whole marketing approach. In the news, we've heard some really great feedback from our last episode, and I'm so glad that you all enjoyed it so much. It was the one on bidding and budgeting. And afterwards, I got a great question from Steven Owen, who manages demand generation at a company called Getac. He smartly asked about manual CPM bidding, since we didn't cover it in the episode. And I didn't cover it because when I want to do CPM bidding, 99% of the time, I'm already using maximum delivery. There are times though, when you might want to use a manual bid, when you're bidding CPM. So because we didn't cover this in last week's, I wanted to quickly answer it here for you. So when I want to use CPM bidding, I tend to use maximum delivery, like I said, 99% of the time, because when you're bidding CPM, it's just the easiest way to do it. The trick with CPM bidding is that your bid needs to be high enough to secure you in the top placement in the first ad slot. But not any higher because then you'll be overpaying. And that requirement of being in the first slot is really important, because that's where CTRs are the highest. And when we have high CTRs is exactly why we're bidding CPM anyway. So this is absolutely crucial. But when you do manual CPM bidding, you get more control. You may remember from our holiday traffic study that those who are still using maximum delivery over holidays, their costs spiked way up. And that's because on maximum delivery, the platform is going to bid as high as it needs to on CPM to spend your daily budget. So if you want to be insulated from those market forces, you can bid manually, that's just one of the few ways that I can think of where you'd want to do this. Another reason could be that you can get better pricing manually bidding than you can with maximum delivery. So if you do want to do manual CPM bidding, I like to do some variation of this. So I'm going to look at the suggested bid range. And I'm going to set my initial bid at kind of mid to high in that range. Because like I said, I want to make sure that we always show up in the top slot, then I'm going to run ads. And the next day, I want to look at my effective cost per click. And remember, your effective cost per click is what you paid for your clicks, regardless of if you were bidding by cost per click. So if I'm bidding a CPM of $90, for instance, and I go and look at my effective cost per click the next day, and I see that it was $16. But I realized I could have been paying $15 If I was bidding by manual CPC, then I'll try lowering my CPM bid by five ish dollars, I kind of tend to move in $5 increments, then I look at my effective CPC the next day to compare it to the previous, if your effective cost per click went down, then you can try bidding even less and see if you can get a cheaper cost. So in this case, I would lower my CPM bid from 90 down to 85 and see. And if my effective cost per click is now at $15, I could say well, let me see what happens if I drop this down to an $80 CPM bid. You probably also want to try increasing your bid. So let's say I bid $95 CPM for a day and measure and see what it did do my effective cost per click. And the reason for this is if you're ever falling into a second ad slot, that's six or seven posts down the page, and fewer people are going to make it that far, meaning that your click through rate will be likely less. Which when you're bidding CPM, you're counting on getting the best click through rate possible. It is a lot of babysitting and hand holding to your campaigns to constantly be changing your bids, and constantly trying to find where's that sweet spot where I pay the least amount for my clicks. And that's why I like maximum delivery, when it's available of course. But if you're willing to do all of this work, you can get costs lower by doing it. It just requires some attention and patience. I wanted to highlight a review of the podcast. Valentin QWP, he left a review that says, "Best marketing podcast. I found AJs podcast a few months ago, and the content of the podcast is gold for anyone managing a LinkedIn ads account. This is definitely the most useful marketing podcast nowadays." Valentin, thanks so much for leaving that review. And I will tell you, that is very high praise. Anytime that we can have the most useful podcast in marketing, I'm in. I really appreciate that. If you're a regular listener, and you haven't left us a review yet, please do because I want to feature you and give you a shout out. All right. With that being said, let's hit it. First, we're talking about getting clear on your ICP, or your ideal customer profile. This is important, because if you're not speaking to your correct audience, your ads will fail, period, end of story. Think about it like this, the value in LinkedIn ads is this precise audience targeting. And we pay a significant premium for that opportunity to laser focus on exactly the right people. But if you end up targeting people that won't ever be your customer, you'll never be able to get a return. Occasionally, we'll onboard a client. And when we ask them about who it is that they want to target, they may not know. And sometimes we'll prod and we'll dig a little bit deeper. And they may turn it back on us and say, well, you guys are the marketing experts. And I'm certainly not complaining here. This is a dynamic that just naturally happens when you're an ad agency that works with a wide variety of industries and companies. But I can say for certain, and I'm sure you'll all agree that just because we're marketing experts, we're not experts in your specific industry, or with your exact target audience. And we're definitely not experts in your company's offerings. Given enough money and time, we can become experts in all of these things. But if the company doesn't already know its audience intimately, it's likely going to take 10s of 1,000s of dollars in ad testing, and many months of time to get to that point. So if the marketer already knows their audience, then we can just jump immediately into success on the platform. So we can show run ads, but you get to decide is your goal in running LinkedIn ads going to be audience testing, trying to figure out who it is that we need to target? Or is your goal demand generation and actually reaching the right people and driving your business forward? So if you don't already know who your audience is, how do you find out? Well, ideally, your founder is already a clue here, because your company founder or founders, they started the company based off of solving a problem that likely they themselves faced. So you can reason who are the types of people who feel this common pain that the audience suffers from. We can think through the possible roles, who would feel the pain or be responsible for the pain that we saw. Sometimes it's easy, and we're right, right out of the gate. Sometimes certain industry segments or certain company sizes have a bigger need or feel the pain more, or maybe they just have the budget to solve the pain. To give you an example, we have a client who built this awesome technology. It can read any document if it's handwritten or digital, whatever. And it uses AI to grab all of the data from those documents and pushes it right into a digital format that the company can read. The product is called Pixie Docs, in case you're curious. So we targeted several industries that we thought would have a great use for this technology. We reasoned that insurance providers will likely want to use something like this if they're getting bids from other vendors. And of course, they're always trying to keep costs as low as possible when they're replacing things that customers have made claims for. So we started targeting those insurance providers with ads. And several revisions later was sponsored content ads, we were still getting like a 0.2% click through rate, which as you likely know is about half of the benchmark. So I knew we were failing. So we went to go talk to the head of sales and asked for some insights about this industry. Why can't I get click through rates above like .25% He ended up asking a couple prospects. And they told him that they already make all of their vendors enter the bids right into their system. So all of that data is already digitized. So they don't feel that pain point that we saw. That makes perfect sense. But it's something we just couldn't have known without getting to know those prospects better. Let's talk about product market fit. And you can ask yourself here, are people buying your product? Are they happy and satisfied with it? Sometimes, like we've talked about the founder has created this product to solve a pain point. And it's probably one that they felt, but your product market fit is, is it a significant enough pain that people will seek out a product to solve it, or they're willing to pay enough that it's in your best interest to solve that pain point for them. And if you don't have this product market fit, no amount of advertising is going to save it. I feel like in business to consumer, product market fit is oftentimes easier. Think about it, you open a pizza restaurant because everyone needs to eat. And there's a lot of people who live in this area. And my guess is if you took a poll, probably 95% of people would say that they like pizza. Now if you own a pizza restaurant, I'm not saying that this is easy. But you can imagine you have product market fit right out of the gate. This is much harder in business to business. Sometimes it's really hard because we don't have detailed understanding of what your customers are experiencing, especially in different industries. And sometimes founders go and create a solution to a problem they felt. But you find out later, they're the only ones who feel that problem, or they were the only ones who felt it strongly enough that it was worth seeking out a solution for so you may need to validate your product market fit and ask yourself serious questions as a founder, like is it possible I'm the only one who struggles with this particular problem, or so many people feel it, but it's not acute enough that people are willing to open up their wallets to solve. Sometimes your solution is really valuable to those in different industries that you didn't predict. With Pixie Docs from our previous example, for instance, we stumbled across the medical industry. We found that doctors offices were struggling with onboarding new patients. You know, when you go to a doctor and you fill out a bunch of paperwork on a clipboard and hand it to the receptionist, well, then that receptionist has to enter in all that information into the computer and they get backlogged. But then it holds up things like patients getting their prescription. So it's a significant pain point. So we found some great success targeting them. And the founders never would have thought when they were building this product that they were building it for medical practices. Now, I've described a little bit in these examples how we can use LinkedIn Ads to validate the pain points of the business. In this example, with pixie docs, we were targeting multiple industries segmented out as separate campaigns. And that way, when I ran a report inside of Excel, showing general performance by industry, I could look at it and say, wow, there's this one industry that has really low click through rates. And here's this other one that's shining. So that is a way that you can use ads to validate. Once you've found an audience, you can run different messaging against them until you find out what sticks. If you're at a very large company, you may have budget to do actual market research. You can conduct focus groups or customer interviews. If you remember episode 87 when we were talking to Andrew harder at Cisco, he was talking about how he used customer interviews and didn't have to spend significant budget on market research. He just conducted his own. And I think that's super cool. You can send out surveys, you can do these interviews. You can even use social listening platforms to understand what people's pain points are. These are all ways that you could potentially validate. Alright, here's a quick sponsor break, and then we'll dive into how to communicate this value to your potential customers. 13:47 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing your costs. Our methodology includes building and executing LinkedIn strategies that are customized to your unique needs, and tailored to the way that your B2B consumers buy today. Over the last 12 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. So if you want to generate more sales opportunities from your ideal prospects, consider booking a discovery call at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. Alright, let's jump into communicating value. So if we're speaking to the correct audience, but we're not saying what they're going to respond to, we're gonna fail. We need both. We need the correct packed audience, and we need to be saying the right things. So how do you actually learn what they want to hear? And how do you get them to take action? The way you do this is you have to understand your audience. And there's no shortcuts here, you have to understand their pain points, acutely. What keeps them up at night? What words do they use in their vernacular to describe their problem? When you actually know who your customer is, you gained two superhuman ability. Number one, you know how to talk to them. And number two, you know what you can offer them that they'll pay attention to, because it'll help solve their problem. Most of you who are listening are marketers. So I'm going to try to use an example I came up with the if someone targeted you with ads, and they said, we help marketers get more unique loads of their HTML file. Sure, I can interpret what it is they're saying. They're saying that they can get me more unique visitors to the website. Everything in that is technically accurate, but they've entirely lost my trust and credibility, because they didn't use the same language that marketers use and the I'm already comfortable with. If they don't know the terms that I use, do I actually trust them to actually be good at what it is they do? Probably not, that ads gonna feel a lot like spam. So once you actually understand your customer, how do you talk to them? I'm a big fan of Drew Boyd, I got to attend a workshop by him where he walked me through the values framework. I've mentioned Drew on the show before, but he's a marketing professor and a LinkedIn Learning instructor. And he's absolutely phenomenal. He ran me through this exercise that totally blew my mind. He had me get a bunch of sticky notes of different colors, and arrange them all over the wall of a conference room. At the bottom, we started by placing basic product features and spread them way out. Then up above, we listed all of the basic benefits that customers get from each of those features. So for instance, if I were doing this with the iPod, I could have put a sticky note at the bottom that says feature 16 gigabyte hard drive. And of course, the iPod was famous for not putting in their ads, that this has a 16 gigabyte hard drive, therefore you should want it. They understood that people want it for the benefit. Then up above that we list the high level of benefits. We're talking about how these benefits get a little closer to home. In our iPod example, we might say 8,000 of your favorite songs in your pockett. Follow so far? Okay, good. Then at the very top, we listed the values that those high level benefits lend themselves. What value as a person would make you perfect for a product that could provide this high level benefit. So in this example, I could say, my value is I'm a music lover. I value having my music library, everywhere I go. I could do this for all of my features. And then all of the benefits of high level benefits and nailed down what are those common values that my customers have. And now if my job were to write ads for the iPod, I could write a very powerful copy. Because I understand the things that our ICP really values, and I know how my product benefits them. I would highly recommend running through this exercise with your company's features, benefits, and values. You should also realize how important it is that your message coincides with where your customer is, in their journey. If people are just in the very beginning of their journey, understanding your brand, your message is going to be very focused on value proposition. If they're in the consideration phase, though, they're probably asking different questions and feeling different things that your content needs to address. Anytime your ad is just listing benefits, we call it benefit dumping, it's going to come across very much like an ad. But if we can take those benefits and weave them into a story, it's a lot more interesting. People are programmed to pay attention to stories. I think we have to hit on brand positioning, because it's not enough to figure out what value that you're offering to your target audience because your competitors can offer that same value, or at least they can say they can. So you need to clearly articulate how what you provide is different from anything else on the market. And I'm not discounting this because as a business owner, I realized this can be really scary. You'll come up against legitimate thoughts and concerns like, well, if we declare exactly who we're ideally for, will that alienate potential customers and our revenue? Will it turn away some of our current customers? So it's definitely worth sincere thought here. Someone who speaks to positioning very well is someone by the name of April Dunford. We highly recommend checking out her content. And in the show notes, we've linked to an interview that she's done. Okay, so once you understand your brand positioning, and who your ideal customer is and what they care about. Now, you can start crafting offers and remember by my definition, An offer isn't something like a percentage of or a coupon. The offer is what you're offering your prospect in exchange for their attention. So an offer could be anything from read this blog post to buy something now to anything in between. If you want to dive deeper into offers, go back to Episode 10 of the podcast that was all about offers. All right, I've got my last little bit of advice for you on this topic. So make sure you stick around all the way to the end of the episode and I'll share those with you. Okay, I've got the episode resources for you coming right up. So stick around 20:37 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. So you'll want to go down and look at the show notes below. I've listed a link to Drew Boyd's LinkedIn profile, so you can go check him out, follow him there, check out his LinkedIn learning courses. They're insane. We've also linked to an interview that April Dunford did for winter.com called How To Make Any Offering Obviously Awesome. We've also linked to April Dunford LinkedIn profile, so you can go follow all her great content there. If you or someone you know is brand new to LinkedIn advertising, I highly recommend that you share with them my course on LinkedIn Learning all about an introduction to LinkedIn Ads. You'll see the link in the show notes. It is by far the highest quality course at the lowest cost possible. If this is your first time listening, welcome, I would love to invite you to subscribe to the podcast, so you'd never miss another show. But if this is not your first time listening, please do rate and review the podcast, especially on Apple podcasts. Not to guilt trip you or anything here, but we spend hours and hours prepping every one of these episodes and this is all we ask of you is please leave us a review. It's going to help the show in the algorithm so more people get to find out about it. With any questions, suggestions, or corrections reach out to us at podcast at B2Linked..com. Alright, with that being said, hear my last thoughts on this episode. As you're trying to figure out who it is who's your ICP? What do they like? What do they care about? What do they value? And how you're positioned to help them. It might be a little disheartening to realize that there's no guide or completion meter letting you know whether you've done it sufficiently or effectively. And honestly, this process is never complete. You're always learning more about who your audience is, and especially how they're changing. So you have to keep testing and developing. But I do know this for sure. The sooner you get started, the sooner you'll be having a lot more success. I'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

It can be quite natural for adults to make decisions on behalf of children. Very often, those decisions may be out of necessity or good intention. Whatever the case, today we invite you to question the impact that those decisions may have had on you? In many cases, those decisions had a wonderful impact. Today we query if, even unintentionally, any decisions that were made on your behalf might have eclipsed a part of you. Jody Hironaka is back again with her researched expertise along with her delightful personal anectdotes. It's our hope that this discussion may spur your reflection and reclamation. We also believe that these contemplations may help us to show up more thoughtfully in the lives of others too. Jody Hironaka-Juteau has over 20 years experience as a certified therapeutic recreation specialist (CTRS) working with children, teens, and adults in hospital and community-based settings. She has worked in the areas of physical medicine and rehabilitation, mental health, sensory impairment, and developmental disability. Currently professor of Recreation Administration at California State University, Fresno, Jody served as administrator in the College of Health and Human Services for over 9 years. She is recognized for her expertise and experience in the areas of diversity and inclusion training, collaboration, and higher education leadership. In her leisure time Jody enjoys spending time with family and friends, cycling, golfing, and playing the ukulele. She is fond of I Love Lucy reruns, crunchy Cheetos, and a good chai tea latte (soy, extra hot, no water, no foam, dirty).Ways to connect with Jody Hironaka-Juteau (she/her/hers):Email: jhironak@csufresno.eduWays to connect with Sas (she/her/hers):Instagram: @lori_saseSign up for her newsletter or sign up for coaching: https://www.lorisase.comEmail: sas@lorisase.comLinks mentioned:Kendo: https://en.m.wikipedia.org/wiki/Kendo

Was there ever a time that an authority figure said something to you, and as a child, you took it as true? I'm thrilled to have Professor Jody Hironaka Juteau back today. She brings both a wealth of expertise as well as colorful personal anecdotes. Today, we invite you to bring some of these long-held beliefs forward and question whether or not they are serving you now. As children, we don't always have the ability to negate things that are said to us. Unfortunately, those comments can sometimes impact us greatly. The wonderful news is that you don't have to continue to hold these beliefs. What might your life hold if you were to let those old narratives go? Another beautiful aspect of querying into these spaces is that it can allow us to show up more thoughtfully in the lives of others too. Jody Hironaka-Juteau has over 20 years experience as a certified therapeutic recreation specialist (CTRS) working with children, teens, and adults in hospital and community-based settings. She has worked in the areas of physical medicine and rehabilitation, mental health, sensory impairment, and developmental disability. Currently professor of Recreation Administration at California State University, Fresno, Jody served as administrator in the College of Health and Human Services for over 9 years. She is recognized for her expertise and experience in the areas of diversity and inclusion training, collaboration, and higher education leadership. In her leisure time Jody enjoys spending time with family and friends, cycling, golfing, and playing the ukulele. She is fond of I Love Lucy reruns, crunchy Cheetos, and a good chai tea latte (soy, extra hot, no water, no foam, dirty).Ways to connect with Jody Hironaka-Juteau (she/her/hers):Email: jhironak@csufresno.eduWays to connect with Sas (she/her/hers):Instagram: @lori_saseSign up for her newsletter or sign up for coaching: https://www.lorisase.comEmail: sas@lorisase.com

Chief of the Internal Revenue Service's Criminal Division (IRSCI) Jim Lee details the 2022 results of his “BSA Challenge” to his staff. The Challenge explores and explains the value to law enforcement of Bank Secrecy Act data---CTRs, SARs, CMIRs, FBARS and Form 8300's.

Show Resources Here were the resources we covered in the episode: Covid19's Effect on LinkedIn Ads Bidding and Budgeting NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Follower Ads (Red call-out boxes) Follower Ads impressions were decimated on both Thanksgiving and Christmas. Since these are only served on Desktop, it shows how few people were on LinkedIn on their desktops. The other ad formats didn't see such large decreases, telling us that members largely switched over to mobile during the holidays. Follower Ads costs skyrocketed on holidays. An indication of what happens to prices when to the audience vacates the platform while advertisers are still bidding. Single Image Sponsored Content (Purple call-out boxes) Single Image Sponsored Content impressions were above average the day before Thanksgiving but dropped to 80% and 68% during and after. Signals many people taking time off work and not spending as much time on LinkedIn. The day before and day of Christmas was interesting to see an increase in impressions, although these were weekend days which are traditionally lower anyway and wouldn't be hard to beat. The day after New Years (January 2 nd ) saw 17% higher-than-average usage, which is what we expect to see. Costs around Thanksgiving skyrocketed to 35%, 52%, and 69% above average, making for very expensive traffic. Around Christmas, costs were elevated 3-16%, which is up, but not egregious. New Years costs were really surprising though. They actually dropped from 1-33% of average, which is what we usually see after the New Year, but to see the diminished costs during the holiday was interesting. We would guess this is due to advertisers pulling back; although I don't understand why advertisers would pull back en masse for New Years but not at Christmas just a week before, unless it had something to do with running out of budgets by the end of the month and needing to pull back. Video Ads (Blue call-out boxes) The day before Thanksgiving was pretty much business as usual, but we definitely saw fewer impressions the day of and the day after Thanksgiving. Christmas Eve was up 6% but the day of and the day after were down to 81% and 54% of average. New Years Eve had lower impressions which we'd expect given the holiday, but similar to Sponsored Content (since they share the same inventory) were up 11% and 7% respectively. Thanksgiving CPMs were elevated 3-31%, but Christmas did not follow suit, strangely. Christmas CPMs actually dropped 11-32%, which I don't have an explanation for. New Years CPMs also dropped significantly, but we expect that for the same reasons we see decreased costs around New Years every year. But a drop between 50%-71% is huge! After New Years Analysis Unsurprisingly, impressions and clicks increased after the New Year (1/3-1/5) since we're back to work and all rested up from time off for the holidays.  What is surprising is that costs on Follower Ads were still elevated by 11% even after the holidays.   Show Transcript What happens to your LinkedIn Ads on holidays and vacation? Well, it's a total pain to calculate. So I went ahead and did it. I can do hard things. We're talking a holiday ad performance on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there, LinkedIn Ads fanatics, I'm sure you've wondered if you should pause your ads on holidays, or just let them ride? Well, I'm a total data junkie so I took it upon myself to crunch the data and find out and it gets juicy. We're gonna walk through it and analysis that I did over a lot of data to tell you conclusively whether or not you should be advertising on LinkedIn over holidays. And make sure to stick around until the end for an extra bonus analysis that I did about ad performance after the new year. All right, let's hit it. If you've been listening for a while, you may remember Episode 32, where I did a whole analysis of what happened to LinkedIn Ads availability, and pricing during the COVID 19 pandemic. And I really enjoyed doing that study. It was a ton of data crunching, but a lot of fun. Well, and we get asked all the time by clients whether or not we should be pausing over the holidays, especially in November and December here in the US, where we have Thanksgiving and Christmas, followed closely by New Years. In the past, we've oftentimes given the advice to pause entirely over those holidays. And there are a lot of reasons why. The first is that it's towards the end of a quarter and a month so these larger companies are bidding more aggressively to try to finish strong. And this is going to lead to increased competition, which means you're going to pay more at these times. It also happens to be the end of a year. So budgets that are use it or lose it, they have to be spent. So advertisers are again bidding up and this is leading to increased competition and costs. And meanwhile, people are traveling and taking more time off due to the holidays. This leads to less time spent on LinkedIn, which means fewer impressions to go around. And so more advertisers fighting over those. It's really important to understand that what you pay on LinkedIn, it's all an auction. And the auction is driven by supply and demand. The supply is the people on LinkedIn that are logged in and ready to receive ad impressions. The demand is our demand as marketers trying to get in front of them. And we're bidding in order to do so. So what we pay right now is this interplay of people being on LinkedIn, and US advertisers trying to get in front of them. So when the supply of LinkedIn visitors decreases, all else held equal, our costs are gonna go up. But in this case, where your visitors decrease, and competition increases, it means your overall advertiser costs are going to skyrocket, which is obviously not great if you're trying to be efficient with your advertising. If you're using manual bidding during these times, you kind of have a hedge, or a bit of insurance when costs are going up. Because when costs rise, you're naturally just going to lose more auctions. And so when those costs get over your bids, you just naturally leave the auction. And then of course, when costs come back down, you'll be back to receiving traffic the way that you were. If you're using LinkedIn's maximum delivery of bidding, though, you're just going to ride that wave of high costs all the way up, and then back down, and you'll be subjected to whatever is happening on the platform. Costs can spike with no warning whatsoever. And those high costs are especially a problem since the platform doesn't allow you to do any sort of timing of your ads. So if you want to pause your campaigns or pause certain ads, it has to be done manually. Or in our case, we ended up building an internal de partying and ad scheduling tool. So that that wouldn't be a downside for us. But we realize most people aren't going to have something like that at their disposal. And we've talked a lot about costs increasing, which is totally a huge factor in whether you should be advertising over the holidays. But there's something else to keep in mind. It's lead quality, we found something that is the same every single year. And that is any demo or call scheduled, 95% of time it's going to get pushed back to after the new year. Just think about it. How many calls have you said, hey, let's push this into the new year. Well, now you've pushed a meeting forward potentially several weeks. So by the time you actually go to do that meeting, you've most likely forgotten entirely who this person was and why you wanted to talk to them. So over the holidays, if you're paying more for those leads, just to leave them cooling over the holidays. Obviously, it's not a great combination. And this is what we've seen in past years. But my question was, does it still hold up today? I always like to test my assumptions and see what platform changes have happened. I was actually spurred on to do this because I had six different LinkedIn reps, all pushing really hard, saying that we should be advertising over the holidays. Some even went as far to say that costs drop over the holidays. This wasn't the case from what I've experienced in the past so I really want to do this analysis. And I'm ashamed to say that this analysis took 31 hours of my life, I started and it was pretty straightforward. And then I kept coming across cool data points that I wanted to study and dive deeper into, I had to restart three times. And I'm certain that if I were really really insanely good at Excel, this probably wouldn't have taken this long. But let's jump into the methodology. I had some requirements. First of all, we needed these accounts to be decent spending. But they also had to be spending similarly. So we hand picked accounts that were spending between about $15,000 to $20,000 a month. They also had to be really similar in brand strength so we picked very well known companies in their space. And all of these accounts happened to be in the Fortune 1,000. We also wanted to make sure that the ads were similar in focus, and they were using similar ad types. We didn't want to combine one account that was running text ads, and another one running sponsored messaging, and then another one running sponsored content. We pretty much scored the jackpot, because we had five accounts that match this criteria. They were good spenders, but they were also similar. They were all Fortune 1000. So they're gonna be really well known across the board. They were all running the same ad formats, we really couldn't pass this opportunity on. As we dove in, though, we realized that there were several variables that had to be controlled for. The first was whether or not this was a weekend or a weekday. For example, Christmas Eve, Christmas, New Year's Eve, and New Year's Day, we're all on weekends this year. We didn't want to compare a holiday to a normal weekday, or even a combined average of weekdays and weekends, since weekends and weekdays both act very differently on LinkedIn. Plus, the days after each of these holidays were a weekday. It was Monday. And of course, we needed to be able to tease out the difference between a holiday Monday and a normal Monday. Thanksgiving was really kind to us, it made sure that the holiday itself as well as the days before and after were all weekdays, which made it much easier to analyze. Oh boy, I wish I could have just thrown out weekends and weekdays differences, it would have saved me a lot of time. The next variable we had to control for was ad type. If you were to calculate the click through rate across multiple ad formats, let's say for instance, sponsored content and text ads, the average would be absolutely meaningless. You can't average sponsored content and text ads together. Sponsored content has like a .44% average click through rate, while text ads have a .025%. So text ads have a click through rate that's like 1/12 of the average sponsored content. Plus text ads show way more impressions because there's not much of a frequency cap. And so if you're showing both of those ad formats to the same size of audience, your text ads are going to show a lot more impressions. And that would totally sway your click through rate to a much lower number that really wouldn't make sense. So all this to say that in this analysis, I had to break out the different ad formats so that cost per click and cost per impression would actually be meaningful. For metrics to track I knew costs, were going to be the one that was my main concern. And I started out by using cost per click. And then I realized occasionally there were days with no clicks, and then I'd have a zero in a denominator. And nobody likes seeing error divided by zero in their Excel. So I ended up adding in CPM as well. And it was nice to show them alongside. And then CPM never has a problem with a zero and a denominator. And the final variable to control for was account changes. These had to be accounts that couldn't make any major changes to adds to bidding and budgets. And in cases in these accounts where there was a major change, we just threw out any day where those changes were made. The result of all of this was over 121,000 rows of data to be crunched, and a 60 megabyte Excel file. So the sample sizes were pretty robust, and the findings were strong as well. Okay, we're gonna jump to a quick sponsor break and then we'll get to dive into the actual results of the analysis. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 9:38 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies, customized to your unique needs, and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of LinkedIn's largest advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. 10:31 All right, let's jump into the results of the holiday analysis. And don't forget to stick around until the end for that bonus analysis that I know you'll love. If you go to the show notes page, you'll see a paste of all of the data that I'm going to be talking about. So I'm just going to describe to you what it is that you're seeing. The first column is the holiday that we're talking about. So you'll see Thanksgiving, Christmas and New Year's There, you'll also see a column for ad type. Underneath ad type, you'll see the acronyms FA, which is a follower ad, which is one of the dynamic ad formats. You'll see SC, which is short for sponsored content. And it's specifically single image sponsored content. Because we also have VI for video ads, which is also technically sponsored content, it uses the same inventory. Then you'll see a column called Day. And what that is, is we tracked the day before the holiday, the day of the holiday and the day after. So we could paint the whole story of what's happening as the week progresses on holiday week. Then you'll see all the data, the data are all percentages have an average day of its kind. So if you see the column of impressions, we're showing you how many impressions Christmas Day got, as opposed to a normal Sunday. Because these are a percentage of benchmark, if you see anything that's under 100%, it indicates that there were less of that that day than there are on a normal benchmark day. So impressions, for instance, if you say less than 100%, on impressions, that indicates that there were fewer impressions served that day than average. Clicks is the same way. If you see less than 100% clicks, that means that there were fewer clicks that happened. But I think what's even more interesting is that when you see the clicks percentage is higher than the impressions percentage, that tells us that people were more active that day at clicking. Our CTRs went up that day, which is pretty cool. You'll see a column for spend and this is just the ability to tell our campaigns on average, able to spend more or less or about the same. It's the spend ability of campaigns on that day. The next column is CPC or cost per click. And again, seeing less than 100% indicates that campaigns have lower average costs per click than average. If it's over 100%. That means average costs per click were higher than average. Makes sense, right? You will see some blanks under the cost per click heading. And that's because there were some days where follower ads didn't get any clicks and so rather than having a really ugly divide by zero error, I just deleted them out. But the next column is for CPM or cost per 1000 impressions. This is likely a better way of gauging costs than CPC, just because this was how we were getting charged regardless of if people were clicking or not. And again, less than 100% indicates that campaigns were spending less than average, over 100% means that we're getting gouged a little bit. Alright, let's start specifically with follower ads, because they were really interesting. In the graphic, these are the red call out boxes. So anytime that you see a red box around data that was dealing with follower ads. What was interesting is that follower ads impressions were decimated on both Thanksgiving and Christmas. Literally impressions were around 10%. But since these are only served on desktop, that shows us how few people were actually on LinkedIn on their desktop machines. Since the other ad formats show on mobile, and we didn't see such large decreases, that tells us that members largely switched over to mobile devices during those holidays. Then when we look at costs, follower ads costs skyrocketed across all holidays. And to me, this is a perfect example of supply versus demand. The supply of advertisers stayed constant because LinkedIn doesn't allow us to do ad scheduling and leave the auction. Meanwhile, the demand of advertisers stayed constant because LinkedIn doesn't allow us to pause our ads certain times and take ourselves out of the auction. And at the same time the supply of members on the platform because they weren't there on desktop devices they left and that causes costs to shoot through the roof. For example, on the Thanksgiving holiday costs tripled, on Christmas, they almost doubled and on New Year's Day about doubled. Okay, so that's follower ads a little bit interesting. 14:56 Now let's move on to single image sponsored content. These were the ones in the purple call out boxes. So sponsored content impressions were above average the day before Thanksgiving, but then dropped to 80% and 68%. On the day during the holiday and after, this totally signals to me that people were working right up until the day before, and that during the holiday and after they went ahead and took time off, and weren't spending as much time on LinkedIn. The day before and the day of Christmas were really interesting to see an increase in impressions. And I didn't really have a great explanation as to why this was, although both of these were weekend days, which are traditionally lower anyway, and so it wouldn't be too hard to beat the average. The day after New Year's, this is January 2, we saw 17% higher than average usage, which is what we expect to see after the new year. And we'll tell you all about that data here soon. The costs around Thanksgiving skyrocketed to 35% to 69% above average, making it a really expensive holiday to be advertising. Around Christmas costs jumped 3% to 16%, which is certainly up, but it's not egregious. New Year's costs were really surprising though, they actually dropped one to 33% of average, which is what we usually see after the new year. But to see the diminished costs during the holiday was interesting, usually we see them after, we would guess that this is due to advertisers pulling back. Although I don't understand why advertisers would pull back on mass for New Years, but not Christmas that was just a week before. Unless, of course it had something to do with running out of budgets by the end of the month, and needing to pull back. Now let's analyze video ad. There were the blue call out boxes on the image that you see on the show notes page. If we look at the day before Thanksgiving, it was pretty much business as usual. But then we saw a huge dive in impressions on the day of and the day after Thanksgiving. The costs on Thanksgiving, though they jumped 3% to 31%. But strangely, Christmas didn't follow suit. Christmases CPMs actually dropped between 11% to 32%, which I don't really have an explanation for. New Year's Eve definitely had lower impressions, which we'd expect given the holiday. But similar to the other sponsored content that we've already talked about, since they do share the same inventory, the impressions were actually up 11% and 7%, respectively. And as you'd expect, New Year's CPMs dropped significantly, which we do expect usually, but it was a huge drop between 50% to 71% drops in price. 17:32 So my takeaways here are that generally costs go up over holidays. So I recommend pausing your ads over those times. And even in cases where costs will drop over the holidays like for Christmas and New Year's, I still recommend pausing your ads due to the lead quality drop. I would not suggest pausing your retargeting ads though. I think your retargeting ads are good to keep going. And remember how we talked about supply and demand, how it affects our pricing on LinkedIn. Let's talk about something that makes our pricing even worse. Rising costs are totally exacerbated by advertisers who are bidding by the impression rather than by the click. The reason this is the case is because when someone is bidding by click, they're only paying when someone actually takes action. And then the advertiser with the highest click through rates, ends up getting the best relevancy scores and that drives everyone to be better. If you're bidding by the impression though, it really doesn't matter how you're performing. Any advertiser willing to pay enough, LinkedIn is going to bypass the auction and start showing ads. LinkedIn has caused rising costs smartly on their part, but I think it's terrible, by making maximum delivery the default bidding method because it's the default, the less experienced advertisers just end up going with it. We talked about in episode six about when maximum delivery should be used. But it's effectively bidding by the impression but letting LinkedIn bid as high as they need to, to make sure that it can spend your entire budget every day. So if your daily budget is like $10 for a campaign, it may only need to bid like a $60 CPM to spend it all. But if your daily budget is high, let's say something like $1,000, and you have a relatively small audience, you might find that the platform has to bid $400 CPMs, in order to show your ads enough to spend your money. Just as a reminder, if your click through rates are two to three times the benchmark CTR for that ad format, then it's actually in your best interest to bid CPM as it saves you money. 90% of the time, though, you're not going to be beating your benchmarks by two to three times. And maximum delivery is the most expensive way to pay for your traffic. If you're bidding maximum delivery just because it's easier to spend your budget. You're just pushing yours and everyone else's costs up on the platform. And the only winner here is LinkedIn Corporate, who's watching their revenue climb quarter over quarter. So we as advertisers, what can we do about out this? I would encourage you don't bid max delivery unless you have really high CTRs. I would also encourage you to pause over holidays. And please don't bid really aggressively at the end of a year or a quarter or a month, if you don't have to. Because if we as advertisers stop pushing the costs up, then prices come down for all of us, then, who knows, maybe there are some advertisers out there who need to be bidding on holidays, and they end up getting lower costs to do so. Okay, I mentioned that if you're going to stick around to the end, I would share a bonus analysis with you. What we generally see is after the New Year, holiday performance tends to look really good on the platform. Costs come down, it becomes a lot easier to spend your full budget. So I wanted to do this analysis and to actually quantify this. First off, looking over three different ad formats, follower ads, single image sponsored content, and video ads, we average the 20% increase in impressions. And we saw clicks increased by 14%, which is pretty similar. It shows there's more people on LinkedIn spending time after the new year, and they're about as engaged as usual in clicking. When we look at costs, though, we see that follower ads have an 11% higher CPM, but cost per click is about the same. So that shows the difference made up of people actually clicking. Single image sponsored content, though, the costs actually dropped by 22% afterwards. And video costs actually dropped by 49% to the CPM, not bad. All of this goes to show that performance after the new year really is good. Takeaways from the New Year are advertise strong for the New Year. Traffic is up and costs are down and lead quality tends to be really high, too. Anecdotally, what we see is that now that people are back in the office, they're pretty rested from having a nice long break, they're a lot more likely to be agreeable towards having a meeting. There's not a whole lot of other stuff clouding up their schedule. Plus, they tend to have budgets again for the year which were depleted just the previous month. It's the beginning of a month and a quarter, so people don't feel like they have to bid super aggressively to try to finish things up strong. I absolutely love the first week of January every year. All right, I've got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more AJ Wilcox, take it away. 22:38 First off, the tables that I was reading off of, they're gonna be in the shownotes. So go visit the show notes page, if you want to see specifically what I was talking about there. Also, check out the link to Episode 32, all About COVID-19's effect on LinkedIn ads. Feel free to compare those and see this COVID-19 act more like a holiday or is it totally different. Check out Episode Six, all about bidding and budgeting to dive deeper into maximum delivery, and manual bidding and all of that. If you are one of your colleagues or looking to learn more about LinkedIn Ads, check out the link to the course that I made on LinkedInLearning.com, right within the show notes. It's by far the most detailed and lowest cost course out there and it's by LinkedIn Learning, so you know, the production is awesome. If this is the first time you're listening to us, make sure to hit that subscribe button, because you obviously care about LinkedIn Ads. If this is not the first time you're hearing this, though, can I ask a special favor? Can you go and rate and review this podcast in whatever podcast player you listen in? It would go a long way to say thanks for the 31 hours that I've sunk into this report. With any questions, suggestions, corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.    

Our guest this week is attorney Bob Nersesian. Bob answers legal questions sent in by our listeners.We welcome your questions - send them to us at gamblingwithanedge@gmail.com, or you can find me at @RWM21 on Twitter or https://www.facebook.com/GamblingWithAnEdge.Show Notes[00:00] Introduction of gambling attorney, Bob Nersesian[00:30] Spotify podcast stats for GWAE[01:56] Resorts Casino in AC, sovereign immunity.[04:13] Online sportsbook misgraded wager[09:11] Player asked for SSN for craps buy-in, CTR[12:50] Chip verification in Las Vegas after the Young case[23:43] Civil forfeiture[28:45] Playing unrated after a trespass[34:42] Identification requirements and refusals for CTRs, SAR[45:46] Commercials[49:12] Sports betting TOS, betting by a spouse[53:01] Limiting skilled sports bettors[56:51] Structuring, exceeding $10k over multiple buy-ins[59:55] Recommended: Jeki Yoo, Season 5 of The Crown, Band of BrothersSponsored Links:http://SouthPointCasino.comhttp://BlackjackApprenticeship.comhttp://VideoPoker.com/gwaehttp://Unabated.comRecommended:http://Instagram.com/jekiyoohttp://Netflix.com/title/80025678http://Hbo.com/band-of-brothers