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Brian Wallace is the Founder and President of NowSourcing, an award-winning and nationally recognized infographic design agency creating visual and influential marketing content. Brian has been named a Google Small Business Advisor since 2016 and joined the SXSW (South by Southwest) advisory board in 2019. He's a mentor for Startup Weekend Louisville and was a volunteer community organizer for #ThinkBig, an initiative to transform Louisville into a flourishing start-up community. In this episode… The marketing industry has become saturated with unproductive content, so advertising strategies must be developed methodically. Content creation is the focal point of digital marketing, but brands overlook the value of long-form explanatory content and infographics, which creates a persuasive narrative for the consumer. How can you entice your audience with infographic content when short-form narratives are easier and quicker to consume? People in the e-commerce industry believe infographics are synonymous with product listings — a widely believed misconception. Infographics produce long-form explanatory content laying out a detailed narrative for the consumer. Brian Wallace, an infographic expert, explains the value of creating a story rather than telling the audience why your product is necessary. Infographics are a strategic way to captivate your target audience and boost your business' reach. On this episode of the Up Arrow Podcast, William Harris welcomes Brian Wallace, Founder and President of NowSourcing, to discuss how leveraging infographics can increase consumer engagement. Brian explains how influential brands can add value to the media. He also shares the scenarios where an infographic would be an unsuccessful marketing attempt.
Brian Wallace is the Founder and President of Now Sourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide / virtually, and hosts the Next Action Podcast. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present. Become a member at https://plus.acast.com/s/unimpressedpodcast. https://plus.acast.com/s/unimpressedpodcast. Hosted on Acast. See acast.com/privacy for more information.
In today's episode, Jim and Tyson chat with Gyi Tsakalakis and Conrad Saam! They dive into the journey of digital marketing and your legal practice. If you're interested in learning more about tips, tricks, marketing, and SEO, check out this week's episode.Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.1:05 Lunch Hour Legal Marketing4:18 poked the legal industry8:46 a lot better and a lot more13:38 that's what tech's all about17:01 first Metaverse law firm20:09 build relationships24:06 to clear buckets in referrals28:36 from an SEO standpoint32:48 business development36:07 budgetJim's Hack: Implementing AnyTrack.io is providing a weekly sheet of all the leads to the firm that comes in and where everyone falls out of the funnel. It also tracks people from the time they come into our atmosphere, which will allow the firm to dial in exactly where the leads are coming from. Gyi's Tip: Create feedback loops. There are often a lot of improvement opportunities in law firms, starting from the point of first contact. The feedback loop is a great way to regularly ask clients, team members, other lawyers, etc for feedback about the entire legal process from start to finish. Conrad's Tip: All about velocity. How quickly are people moving through your funnel? This will give you a good metric for responsiveness and the ability to get people from one step to the next.Tyson's Tip: Leaky funnel! Look and track your abandoned calls within your phone software system to see where the leak might be in your funnel. If you don't know about it, you could be losing out on a lot of cases.Watch the podcast here. Join the Guild: www.maxlawguild.com
https://youtu.be/fxaFUslBQdA Launching Your First Online Course Are you ready to share your knowledge and/or expertise with the world? One of the best ways to add a new product to your business, start a side hustle, or jumpstart a community is through online courses. Online learning is a 107 billion dollar industry and it's only going to continue growing as more people come online around the world. Come to this Webinar and learn how to launch your first online course for success from the start! In this Web and Beyond Webinar, you'll walk away with: What do you need to effectively go live with your first, quality online course,How to market your course before, during and after its launch so you get above the noise, andTips and tricks for pricing, planning your content and building your community around your course. This Webinar, as part of W3C Web Services's Web and Beyond Webinars series, presented by Digital Marketing Strategist Ray Sidney-Smith, Google Small Business Advisor for Productivity, Evernote Regional Leader for North America, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained (2014), and Community Host of Web and Beyond Community (https://www.webandbeyond.community), a digital community of business owners learning and sharing how to market and managed on the Web and beyond. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In This Cast Ray Sidney-Smith, Host
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird Marketing, an online marketing agency focused exclusively on legal, though his principles are widely applicable across the board. He is the author of The FindLaw Jailbreak Guide, a Google Small Business Advisor, and has held positions for multiple ABA's Practice Management marketing committees. He is a frequent presenter at Bar Association CLEs across the country as well as a frequent presenter at Legal Marketing Associations meetings and webinars from coast-to-coast. Conrad Saam`s website: https://mockingbird.marketing/ Ishu Singh`s website: https://www.ishusingh.com/ Saam has also recently released a new book, Own the Map: Law Firm's Forgotten Online Marketing Asset, which shares the secrets to improving a law firm's location rankings in search. The book was published by the American Bar Association.
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Ray Sidney-Smith is the President of W3 Consulting, which helps Small Businesses use Web, mobile, social and digital technologies to market and manage better, and author of "SoLoMo Success: Social Media, Local and Mobile Marketing Small Business Strategy Explained." Ray is also the Managing Director of W3C Web Services, which provides WordPress and website hosting, domain name registration services, and related Web services affordable for Small Business. As a Digital Marketing Strategist, Google Small Business Advisor for Productivity, Evernote Certified Consultant and Evernote Regional Leader for North America, and Hootsuite Global Brand Ambassador, Ray is often invited by economic development organizations to speak to SMB audiences, facilitate group training, and conduct strategy sessions with small business owners on a management and marketing strategy, as well as productivity technologies. (More can be learned here: https://w3cinc.com/about-w3-consulting/about-ray/ ) Website: https://w3cinc.com/ Book: https://w3cinc.com/solomosuccessBlog: https://w3cinc.com/blogPodcast: https://webandbeyondcast.comLinkedIn: https://www.linkedin.com/company/w3consultingTwitter: https://twitter.com/w3consultingFacebook: https://www.facebook.com/w3consultingincInstagram: https://www.instagram.com/w3consulting/
In this episode of The CXChronicles Podcast we welcome Brian Wallace to the show. Brian is the Founder of NowSourcing, based out of Louisville, KY. NowSourcing is the nation's premier infographic design agency. Brian and his team perfected the art and science of telling a compelling story through incredible visuals, backed by vetted data and research, and disseminating it throughout online mediums and social media. If you've been online any time recently, chances are you've seen their work.NowSourcing is an award winning nationally recognized infographic design agency. Founded in 2006, NowSourcing has strong roots in the human and technical nuances of the web.Brian also spends part of his time as a Google Small Business Advisor to help select entrepreneurs with everything from marketing to design and general business advise. Brian and Adrian chat through a number of different ideas for how your business or team can begin to use the power of infographics, visual design, colors and graphics to tell your company's story. Listen to this episode today to learn more about how you can build and scale your company by focusing on the power of customer experience & sharpening the Four CX Pillars; Team, Tools, Process & Feedback!Support the show (https://cxchronicles.com/)
Brian Wallace is the founder and president of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. He also runs #LinkedInLocal events nationwide, and hosts the Next Action Podcast. He has been named a Google Small Business Advisor and joined the SXSW Advisory Board in 2019. Brian Wallace connects with Lou Diamond on Thrive LOUD. *** CONNECT TO LOU DIAMOND: www.loudiamond.net SUBSCRIBE TO THRIVE LOUD: www.thriveloud.com/podcast
On this week’s episode of Humanize Your Workplace, we are joined by Brian Wallace. Brian is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present. We chat about: what an infographic is how infographics can help your organization land clients, sign larger contracts and bring people together at work the power of LinkedIn to build relationship capital --- Send in a voice message: https://anchor.fm/alissa-carpenter/message
Find Your Next Favorite Book Here: https://amzn.to/2xeiL9A Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events countrywide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018 If you enjoyed this episode, please subscribe to the podcast. I'd also love it if you could leave me a review. Doing this will help more people discover the show so they to can get more done and get more out of life. If you want to get on a podcast: email me at logan@logantylernelson.com -Website: www.logantylernelson.com -Facebook Page: https://www.facebook.com/thelogantylernelson -LinkedIn: https://www.linkedin.com/in/logan-nelson-964ba140/ -Twitter: https://twitter.com/LoganTnelson -My Radio Show: http://logantylernelson.libsyn.com/ Start a course And Make Passive Income: https://conveyour.com?rfsn=1126381.f4b9e2
Find Your Next Favorite Book Here: https://amzn.to/2xeiL9A Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events countrywide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018 If you enjoyed this episode, please subscribe to the podcast. I'd also love it if you could leave me a review. Doing this will help more people discover the show so they to can get more done and get more out of life. If you want to get on a podcast: email me at logan@logantylernelson.com -Website: www.logantylernelson.com -Facebook Page: https://www.facebook.com/thelogantylernelson -LinkedIn: https://www.linkedin.com/in/logan-nelson-964ba140/ -Twitter: https://twitter.com/LoganTnelson -My Radio Show: http://logantylernelson.libsyn.com/ Start a course And Make Passive Income: https://conveyour.com?rfsn=1126381.f4b9e2
With a work background including neuroscience, tech, dot-com, and Fortune 500, he worked in a variety of technical and marketing environments. After a bunch of degrees and a career in technology he ultimately didn't want, he walked away from his last post - with the company in hand as his first client! In 2005, he founded NowSourcing, which is now the #1 ranked infographic agency in the USA, with clients ranging from Adobe to Twitter and has been in nearly all online press that a company could hope for. Brian Wallace now resides in Louisville, KY with his wife and children. He started the group social media blog, 'Collective Thoughts', appears as a guest author on Mashable, was named a 2016 Google Small Business Advisor, and he started #thinkbig, a grassroots movement to make the Louisville / Cincinnati corridor a more competitive player in the global marketplace. Recorded live at Tribeworks, we are excited to have the man himself, Brian Wallace on the show! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Visit the website at: https://failure.tv Subscribe to Podcast: https://failure.tv/podcast Interview with Brian Wallace Brian Wallace is the president of NowSourcing, an industry leading infographic design agency based in Louisville, Ky. and works with companies that range from small business to Fortune 500. Brian also runs a local event to make Louisville a more competitive city (#thinkbig) and has been named a 2017 Google Small Business Advisor.
Episode 001 | Introducing Web and BeyondCast Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond. This is an introduction to your host, Ray Sidney-Smith and the premise of Web and BeyondCast with some helpful notes about the show. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. None for this episode. Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be substantial errors. Text with strike-through formatting was in the original recording but then removed in post-production. Read More (voiceover) Welcome to Web and Beyond Podcast, where Small Business comes to learn about marketing and managing on the Web and beyond...with your host, Ray Sidney-Smith. (Ray) Hello there, Small Business! Welcome to Season 1, Episode 001, of Web and BeyondCast, where Small Business comes to learn about marketing and managing on the Local, Mobile, Social Web and beyond. We have an exciting show in store for you, so I hope you enjoy the time we'll be spending together. I know I will. Segment 1 - About Ray Sidney-Smith I thought it might be a good idea to tell you a little bit about myself since we'll be spending so much time together. I'm a small business productivity technology and Management Consultant and the owner of W3 Consulting training consultancy for small businesses learning about marketing and managing on the web, and we also have a number of smaller divisions that provide a wide variety of services to those small businesses. For example, we have a managed WordPress hosting and domain registration service, very creatively called Web Services. I'm sure I'll talk more about our work with Web Services in the future. additionally I'm the author of SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained, published in 2014 and should have the 2nd edition out in the very near future. Let's see what else would you like to know about me? I am the Google Small Business Advisor for Productivity and what that means is that I I'm happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes G Suite formerly known as Google apps for work which encompasses many many products and extends to third-party partners and services that can be used within the Google ecosystem. As well, I'm a Hootsuite Global brand ambassador so if you have any questions about HootSuite always feel free to send those along. And, last but not least, I'm in Evernote certified consultant and Evernote is a powerful note-taking software which you will hear me talk about quite a lot on this show. It's the backbone of my personal productivity and holding together that which are the spoke personal productivity Technologies like a task manager or project management software or a calendar and cloud storage services like Google drive, OneDrive or Dropbox...it does everything in the middle. As you might be able to tell, I'm a huge productivity nerd. So if you'd like to learn more about my productivity enthusiasm you can always jump out to my personal website which I will link to in the show notes. All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode. Alright, I've told you about myself but what I’d really like to hear is from you. Please visit WebAndBeyondCast.com/001 which will take you to this episode if you're not listening to it already on the website and feel free to tell me about yourself in your small business there or you can click on the contact page and let...
Brian Wallace is the President of NowSourcing, one of the nation's top infographic agencies based in Louisville, KY and Cincinnati, OH. and works with companies that range from small business to Fortune 500. Brian also runs a regional event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.
Brian Wallace is the President of NowSourcing, one of the nation's top infographic agencies based in Louisville, KY and Cincinnati, OH. and works with companies that range from small business to Fortune 500. Brian also runs a regional event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.
Brian Wallace is the President of NowSourcing, one of the world's top infographic design agencies based in Louisville, KY and Cincinnati, OH. Brian also runs a local event called #thinkbig to make the Louisville / Cincinnati corridor a more competitive region and has been named a 2017 Google Small Business Advisor. Founded in 2005, NowSourcing has strong roots in the human and technical nuances of the web. He and his team provide research, design, and promotion of infographics as well as what's next in the world of infographics - video infographics, kinetic typography, and interactive infographics. Brian is a frequent speaker, lecturer, and mentor, coming from a technology management background and understands the pressure points of society at large to keep people clicking and coming back for more.
Infographics have become one of the fastest-growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent, according to the 2016 study by the Content Marketing Institute. In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story-making, visualizing and effective distribution. About our guest Our guest, is Brian Wallace, president at NowSourcing, one of the world's top infographic design agencies based in Louisville, KY, and Cincinnati, OH. Brian also runs a local event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor. In this episode, Shlomi talks with Brian about: What is the definition of an infographic? How many infographic types are there and what business objective do they serve? How to make effective infographics that tell a story? How does the end-to-end process look like? What are the best examples of leveraging infographics as part of your visual storytelling strategy? How do you measure the success of an infographics program? This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com
Learn to tell your business story with infographics, one of the most powerful and effective digital communications tools. Brian Wallace of NowSourcing joins me in this episode of the Go For Launch podcast. Brian is the president of NowSourcing, an industry leading infographic design agency based in Louisville, KY. The agency works with companies that range from small businesses to Fortune 500 firms. Brian also runs a local event to make Louisville a more competitive city (#ThinkBig) and he has been named a 2016 Google Small Business Advisor. Brian began his career in technology, and at one point became chief technology officer at a firm outside New York City. But he wanted more flexibility. He was fortunate to convince the company to allow him to leave and retain them as his first client. While he was good at the IT work, he found he liked marketing more than tech support. So in 2005, he switched his agency's focus and got into social media consulting early. However, the space started getting crowded and in 2008-2008, he decided to specialize in designing and promoting infographics for clients. See below for a great example of their work. NowSourcing has become the top choice for companies who need to tell a compelling story visually. Brian and he team spend weeks, not hours, doing a “deep dive” to understand their client’s message and objectives, design the actual graphic and perhaps most importantly drive traffic through their extensive network of media partners. The company recently launched the first “virtual reality” infographic at South by Southwest.
http://www.thesaleswhisperer.com/session210 What You'll Learn In This Episode of The Sales Podcast... * How to use alternatives to Facebook to build your community * How to use Facebook correctly to build your presence and reach * What Slack is and how to use it to control the dialogue in your community * How to leverage Facebook Comments * How to leverage Facebook Notifications * How to use Facebook Pages...and when not to use Facebook Pages * When to use Facebook public Groups * Why and how to use Google Analytics correctly * Why you need to consider YouTube remarketing to grow your reach and brand * How to create great calls to action (CTAs) Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy