Podcasts about nowsourcing

Brian Wallace is the Founder and President of NowSourcing, an award-winning and nationally recognized infographic design agency creating visual and influential marketing content. Brian has been named a Google Small Business Advisor since 2016 and joined the SXSW (South by Southwest) advisory board in 2019. He's a mentor for Startup Weekend Louisville and was a volunteer community organizer for #ThinkBig, an initiative to transform Louisville into a flourishing start-up community. In this episode… The marketing industry has become saturated with unproductive content, so advertising strategies must be developed methodically. Content creation is the focal point of digital marketing, but brands overlook the value of long-form explanatory content and infographics, which creates a persuasive narrative for the consumer. How can you entice your audience with infographic content when short-form narratives are easier and quicker to consume?  People in the e-commerce industry believe infographics are synonymous with product listings — a widely believed misconception. Infographics produce long-form explanatory content laying out a detailed narrative for the consumer. Brian Wallace, an infographic expert, explains the value of creating a story rather than telling the audience why your product is necessary. Infographics are a strategic way to captivate your target audience and boost your business' reach.  On this episode of the Up Arrow Podcast, William Harris welcomes Brian Wallace, Founder and President of NowSourcing, to discuss how leveraging infographics can increase consumer engagement. Brian explains how influential brands can add value to the media. He also shares the scenarios where an infographic would be an unsuccessful marketing attempt.

It's a little bit of everything, all of the time. Content is EVERYWHERE, and for many, it is EVERYTHING. Trends come and go, and millions upon millions of viewers are seeking the next “viral” video. The next “best” thing. If anything's changed in marketing (or, rather, content creation), it's that there are more content creators than ever, making for a busy space that keeps on growing. Add Artificial Intelligence into the mix, and you have thousands of hours of content produced DAILY. Exhausting, right?This week, we sit down with Brian Wallace, the co-founder of NowSourcing, for a discussion on the modern content environment. What happens to consumers when so much content is available? For marketers, what does it take for them to not throw their laptops at a wall and, instead, work to break through the noise? What does it mean for modern content to be not only entertaining but valuable to a consumer?Let's get started!MINDSETS: Doing the Complete Opposite - If you're hearing about possible ChatGPT prompts from, say, your Uber Driver — it's time to consider if you're either behind on your game, or if EVERYBODY knows the “secrets” to content creation. Pivoting to unchartered territory may be the key to being noticed.  AI is NOT a brain replacement - have you or your company embraced AI? Consider its limitations. For now, it's better served for menial, repetitive tasks — not as your content producer.  Remember How People Think - A polished, corporate mindset is a trap door. A fully functioning adult may somehow completely forget how humans think in a professional setting. It's not about “putting on a different shirt,” per se, but rather it's bringing that shirt to the office and remembering the importance of the human mindset. SKILLSETS: The Power to Be Everywhere - People are making decisions about the type of person you are through multiple social and web channels — due diligence causes people to find and review your digital footprint. It's important to stay ahead of the game, keep a professional presence across the platforms, and stay proactive. Picking Your Lane - Let's be honest — you can't be everywhere, at least not effectively. And if you are, it may come across as inauthentic or, even worse, fraudulent. Choosing channels that make sense to you and your brand plays an important role in your content's authenticity. Creativity and Caring - The market, in and of itself, does a terrible job of explaining itself. Why? It fails to make effective connections. As a marketer, you are required to be empathetic in the same way that you have to be an effective creator. Now THAT is something AI can't be: empathetic. Effective Hiring - “Fit for Business” and “Fit for Skill” are NOT the same thing. Consider your hiring practices — does a marketer vibe with your mindsets, or are they completely off base? Interpersonal skills should be considered just as strictly as tangible skills.  Understanding Humanity - Look at a company, its marketplace, and its customers … Odds are, the industry isn't telling the full story of its purpose. Understanding a company's place in the world ALONGSIDE humanity, as well as humanity's strongly-held beliefs about any given industry (say, chiropractic) AND truly caring about general human interests, plays a tremendous role in a company's longevity Avoiding the Safe Bet - Copying off of someone's homework was looked down upon in school — why would copying someone's creative work be looked at better? Unfortunately, people mimic creative styles because it is a familiar, safe bet. It'll hurt you in the long run.  Remember the Goal of Content - If you're a content creator, your goal may be to get the most likes, shares, and comments. That's fine. As a BUSINESS, you cannot forget that content is an aid to revenue growth. Popularity online is not the equivalent of financial success and business longevity. Sure, you're internet famous, but inflated egos don't pay the bills.  TOOLSETS: Infographics Podcasting YouTube Videos Artificial Intelligence (ChatGPT) Industry Conferences Blogging Generosity Networking Mastering Your Craft RESULTS:As a marketer, you may be inclined to look at vanity metrics as your company's most successful qualities — in the case of social media, for example, you may see more followers as a success when in reality more followers do NOT equate to more sales. Brian implores you to look deeper than that — two circles of a Venn diagram where you're either working for a high-profile company or an amazing company that achieves your ideal output. The “middle” of the Venn diagram is the sweet spot - amazing companies that do amazing things. Brian looks to the story of Moneyball as a great example. Scouts, at one point in time, sought out players that “looked the part.” The flaw with that is, while a person may look like a baseball player, they lack all the necessary fundamentals to succeed, meaning the team as a unit was destined for failure. The same applies to marketing. It is A LOT more scrappy. Data isn't always pretty, but it is necessary for forecasting and success. Effectively, Brian works to break through the noisy, busy content spaces by implementing processes that look past vanity numbers and flashy data for content that is effective, useful, and relevant. A bit more about Brian:Brian Wallace, the co-founder of NowSourcing, an infographic design agency with offices in Kentucky and Ohio.  NowSourcing's vast portfolio sees them assisting businesses ranging from startups to Fortune 500 companies.Brian's focused mindset has garnered him accolades from the likes of Google, which has named him a top Small Business Advisor since 2016. Connect with Brian: https://www.linkedin.com/in/nowsourcing/ https://twitter.com/nowsourcing Connect with Mike & Gaby @ Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Marketing Website: www.proofpoint.marketing

It's a little bit of everything, all of the time. Content is EVERYWHERE, and for many, it is EVERYTHING. Trends come and go, and millions upon millions of viewers are seeking the next “viral” video. The next “best” thing. If anything's changed in marketing (or, rather, content creation), it's that there are more content creators than ever, making for a busy space that keeps on growing. Add Artificial Intelligence into the mix, and you have thousands of hours of content produced DAILY. Exhausting, right?This week, we sit down with Brian Wallace, the co-founder of NowSourcing, for a discussion on the modern content environment. What happens to consumers when so much content is available? For marketers, what does it take for them to not throw their laptops at a wall and, instead, work to break through the noise? What does it mean for modern content to be not only entertaining but valuable to a consumer?Let's get started!MINDSETS: Doing the Complete Opposite - If you're hearing about possible ChatGPT prompts from, say, your Uber Driver — it's time to consider if you're either behind on your game, or if EVERYBODY knows the “secrets” to content creation. Pivoting to unchartered territory may be the key to being noticed.  AI is NOT a brain replacement - have you or your company embraced AI? Consider its limitations. For now, it's better served for menial, repetitive tasks — not as your content producer.  Remember How People Think - A polished, corporate mindset is a trap door. A fully functioning adult may somehow completely forget how humans think in a professional setting. It's not about “putting on a different shirt,” per se, but rather it's bringing that shirt to the office and remembering the importance of the human mindset. SKILLSETS: The Power to Be Everywhere - People are making decisions about the type of person you are through multiple social and web channels — due diligence causes people to find and review your digital footprint. It's important to stay ahead of the game, keep a professional presence across the platforms, and stay proactive. Picking Your Lane - Let's be honest — you can't be everywhere, at least not effectively. And if you are, it may come across as inauthentic or, even worse, fraudulent. Choosing channels that make sense to you and your brand plays an important role in your content's authenticity. Creativity and Caring - The market, in and of itself, does a terrible job of explaining itself. Why? It fails to make effective connections. As a marketer, you are required to be empathetic in the same way that you have to be an effective creator. Now THAT is something AI can't be: empathetic. Effective Hiring - “Fit for Business” and “Fit for Skill” are NOT the same thing. Consider your hiring practices — does a marketer vibe with your mindsets, or are they completely off base? Interpersonal skills should be considered just as strictly as tangible skills.  Understanding Humanity - Look at a company, its marketplace, and its customers … Odds are, the industry isn't telling the full story of its purpose. Understanding a company's place in the world ALONGSIDE humanity, as well as humanity's strongly-held beliefs about any given industry (say, chiropractic) AND truly caring about general human interests, plays a tremendous role in a company's longevity Avoiding the Safe Bet - Copying off of someone's homework was looked down upon in school — why would copying someone's creative work be looked at better? Unfortunately, people mimic creative styles because it is a familiar, safe bet. It'll hurt you in the long run.  Remember the Goal of Content - If you're a content creator, your goal may be to get the most likes, shares, and comments. That's fine. As a BUSINESS, you cannot forget that content is an aid to revenue growth. Popularity online is not the equivalent of financial success and business longevity. Sure, you're internet famous, but inflated egos don't pay the bills.  TOOLSETS: Infographics Podcasting YouTube Videos Artificial Intelligence (ChatGPT) Industry Conferences Blogging Generosity Networking Mastering Your Craft RESULTS:As a marketer, you may be inclined to look at vanity metrics as your company's most successful qualities — in the case of social media, for example, you may see more followers as a success when in reality more followers do NOT equate to more sales. Brian implores you to look deeper than that — two circles of a Venn diagram where you're either working for a high-profile company or an amazing company that achieves your ideal output. The “middle” of the Venn diagram is the sweet spot - amazing companies that do amazing things. Brian looks to the story of Moneyball as a great example. Scouts, at one point in time, sought out players that “looked the part.” The flaw with that is, while a person may look like a baseball player, they lack all the necessary fundamentals to succeed, meaning the team as a unit was destined for failure. The same applies to marketing. It is A LOT more scrappy. Data isn't always pretty, but it is necessary for forecasting and success. Effectively, Brian works to break through the noisy, busy content spaces by implementing processes that look past vanity numbers and flashy data for content that is effective, useful, and relevant. A bit more about Brian:Brian Wallace, the co-founder of NowSourcing, an infographic design agency with offices in Kentucky and Ohio.  NowSourcing's vast portfolio sees them assisting businesses ranging from startups to Fortune 500 companies.Brian's focused mindset has garnered him accolades from the likes of Google, which has named him a top Small Business Advisor since 2016. Connect with Brian: https://www.linkedin.com/in/nowsourcing/ https://twitter.com/nowsourcing Connect with Mike & Gaby @ Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Marketing Website: www.proofpoint.marketing

This week I had the pleasure of sitting down with the OG of infographics and visual storytelling, Brian Wallace. Brian Wallace is the founder of NowSourcing, the premier marketing agency that specializes in the power of visual storytelling through infographics. Brian shares his story and some other great storys on how infographics changed the landscape for so many things in the marketing world. If you would like to learn more about Brian, connect with him on LinkedIn : https://www.linkedin.com/in/nowsourcing/ If you are looking to get a FREE 15-minute audit of your organization's marketing, book a time with me and let's talk! https://services.catch22nonprofit.com/book-with-me-page Don't forget to like and subscribe to keep the show alive!

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple SummaryHey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.  Now on to my guest for today, Brian Wallace, founder of NowSourcing, an award-winning infographic design agency.  Brian, who has had his business for 15 years, is in the third iteration of his company's focus. He started out in tech but moved into marketing when he realized that people needed more guidance on how and why to use the tech. When he set about to provide social media, he realized he needed to  get more focused, and has since built a successful company based on the creation of infographics. He's now sought out by big brands to create their infographics.  Brian emphasizes the importance of putting in the work to attain mastery and observes that it's better to be unknown until you have done so so people aren't watching you, enabling you to keep your focus on the work. Brian encourages entrepreneurs to consider how they can help, rather than focusing on what they want, and to focus on building authentic connections. He also cautions against quitting your day job until you have some traction in your dream job.  Now, let's get better together. Actionable Insights Don't spam potential connections. It's better to take your time building relationships instead. Show that you are truly interested in and care about the people you reach out to.  Know that being an entrepreneur is different from being a subject matter expert or being a freelancer. Being an entrepreneur means taking control of - and responsibility for - all aspects of your business.  Failing often at first can help you figure out your sweet spot. Once you've found that, work hard to create mastery, keeping in mind that, as articulated by Zig Ziglar, “You can't take an elevator to success; you've got to take the stairs.”  Links to Explore Further Brian Wallace on LinkedIn NowSourcing  NowSourcing on Twitter  Zig Ziglar Keep In TouchBook or Blog or Twitter or LinkedIn or JSYPR Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation. It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact. I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more. I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do... Special Guest: Brian Wallace.

If you're going through hell, keep going. Winston Churchill A global pandemic has forced us to re-think business, how we make and keep connections, as well as work-life balance. Join the Visionista and her guest, Brian Wallace, President and Founder of NowSourcing, as they chat about life, events, and business connections. If you've been wondering "what now?" don't miss this chat! You do not need permission to be great. Brian Wallace Click here to connect with Brian on LinkedIn. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jessica-east/support

In this episode, Joseph Lewin and Brian Wallace discuss creating content that gets press attention. Brian is the founder and president of Nowsourcing, a content marketing and infographic agency. Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by friend and marketing expert, Brian Wallace. Today's conversation is all about leveraging design and multimedia in digital marketing, public relations, and SEO.  About Our Guest: Brian Wallace Brian Wallace is founder of NowSourcing — one of the top content marketing agencies in the […] The post Shop Talk: Marketing Design & Multimedia with Brian Wallace appeared first on Wiideman Consulting Group.

Have you ever heard of LinkedIn Local? And even better, do you know how to leverage them to grow your business? LinkedIn local is a self-organized event, independent of LinkedIn, to bring like-minded entrepreneurs and business people together. In this episode, I interviewed my friend, Brian Wallace, regarding LinkedIn local and how we can organize one and leverage LinkedIn local to grow our brand and business to a new level. Brian Wallace is a the CEO fo NowSourcing. He is also a LinkedIn expert and has organized and participated many LinkedIn Locals. Really honored to have a chance to have an in-depth discussion with Brian regarding LinkedIn Local. ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls ---- Do you know that this podcast is also a weekly live streaming show? Every Wednesday, 2pm PT | 5pm ET, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to delivery valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

Brian is an Infographic Expert, Google Board Member, and Fellow Podcaster that has been featured in NY Times, Forbes and Mashable. He’s the Founder of NowSourcing; one of the nation’s top infographic agencies. They are trusted by the world’s most powerful brands & fast growth startups including Adobe, BBC, FedEx, Forbes, Google and Microsoft to name a few. He makes ideas simple, visual and influential…welcome to the show, Brian Wallace! Visit: nowsourcing.com

In this episode of The CXChronicles Podcast we welcome Brian Wallace to the show. Brian is the Founder of NowSourcing, based out of Louisville, KY. NowSourcing is the nation's premier infographic design agency. Brian and his team perfected the art and science of telling a compelling story through incredible visuals, backed by vetted data and research, and disseminating it throughout online mediums and social media. If you've been online any time recently, chances are you've seen their work.NowSourcing is an award winning nationally recognized infographic design agency. Founded in 2006, NowSourcing has strong roots in the human and technical nuances of the web.Brian also spends part of his time as a Google Small Business Advisor to help select entrepreneurs with everything from marketing to design and general business advise. Brian and Adrian chat through a number of different ideas for how your business or team can begin to use the power of infographics, visual design, colors and graphics to tell your company's story. Listen to this episode today to learn more about how you can build and scale your company by focusing on the power of customer experience & sharpening the Four CX Pillars; Team, Tools, Process & Feedback!Support the show (https://cxchronicles.com/)

Eric and Sid talk to Brian Wallace, Founder of NowSourcing, an info graphics and marketing agency. His firm has clients such as Google, Adobe, FedEx, Microsoft and many more. In this episode, they talk about how to grow your business to acquire industry leading clients as well as tips from a business owner. There are many amazing tips throughout the episode. Furthermore, the episode is under 20 minutes long and worth a listen! Please note the podcast was recorded on an online platform as a result of social distancing during the COVID-19 Pandemic. Email questions and comments to c3chatshow@gmail.com. Who is Sid Vaidya and Eric Gershey? Sid Vaidya: Driven to connect you to those that can help you achieve your dreams and goals. Founder of Switch Events built to be the platform of the future for professional networking. Sid is a regular speaking at various colleges on topics such as career advancement, getting into the workplace, and LinkedIn related knowledge. If you would like to connect with Sid, please contact him on LinkedIn: www.linkedin.com/in/sidvee. Eric Gershey: CEO and Founder of Jaguar Apps LLC. In addition to serving as CEO and Founder of Jaguar Apps LLC, Eric Gershey is passionate about helping people find their dream job. Their success becomes his motivation to expand this business. He’s created two apps, Nine2Five Job Search app, the all in one job search platform for job seekers, and the Lid app, the Android screen locking application. If you would like to connect with Eric, please contact him on LinkedIn: www.linkedin.com/in/eric-gershey-975977148. About Our Guest - Brian Wallace: NowSourcing Website: https://nowsourcing.com/ LinkedIn: https://www.linkedin.com/in/nowsourcing/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/c3chat/support

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA  Guest and Episode Links Brain Wallace https://nowsourcing.com https://www.linkedin.com/in/nowsourcing/ Podcast: http://www.nextaction.cc The $64 Million Basketball Contract Infographic: https://nowsourcing.com/2015/07/21/tobias-harris-case-study/ SXSW Interview: https://bit.ly/39yaDlM TED Talk Satire: https://www.youtube.com/watch?v=_ZBKX-6Gz6A Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Infographics are sometimes forgotten about when it comes to our Marketing Communications, but can be extremely powerful as our guest explains, with one earning a Basketball player a $64 Million contract! If you don’t know, an infographic is a graphic visual representation of information, data, or knowledge intended to present information quickly and clearly. Back to our guest, Brian Wallace. Brain is a recovering technologist that realised, no one cares about the technical explanation they don’t understand and for the past 13 ½ years has been developing Infographics for his clients through is company NowSourcing, the  number 1 infographic agency in the US. Brain is also a Google Board Member, is on the South by South West (SXSW) Advisory Board, Podcaster and has been featured in the New York Times, Forbes and Mashable. Takeaways - To create an infographic you need to research and find the interesting data points first and foremost, but, don’t whatever you do shortcut the design. This is crucial! It’s the glue that holds all the interesting stuff together, without it you just have a pile of numbers and figures and may not generate the interest you desire. - Make sure what you are creating is story driven, but have the data to back it up. Everyone can tell a story (or even a fake one), but it's the data that will make it and you legitimate. Remember, you should be building that Know, Like and Trust. - And finally, we mentioned previously that you need to start with interesting data points and this is true, but don’t forget to factor in the emotion, what will truly draw in the attention of your customers? Yes, the stats and the design are integral, but that emotional connection will be the part that lasts long in the memory. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Brian Wallace is the founder and president of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s.  He also runs #LinkedInLocal events nationwide, and hosts the Next Action Podcast.  He has been named a Google Small Business Advisor and joined the SXSW Advisory Board in 2019. Brian Wallace connects with Lou Diamond on Thrive LOUD. *** CONNECT TO LOU DIAMOND: www.loudiamond.net SUBSCRIBE TO THRIVE LOUD: www.thriveloud.com/podcast  

Today we take a look at the latest updates from Facebook and Instagram,Jim Kwik helps us keep our resolutions and some amazing content from Brian Wallace and Lisa Loeffler.

Brian Wallace is the president and founder of NowSourcing, one of the nation’s top infographic agencies. It’s important to note that Brian has not only built a successful company, but through his content, public speaking engagements, LinkedIn presence, and his podcast, Next Action, he’s also cultivated a powerful personal brand, which he leverages to earn trust and credibility and attract high-paying clients — from small businesses to large Fortune 500 companies — who seek him out for his expertise. Pay attention and take notes as Brian reveals secrets for building a personal brand and attracting clients in a B2B marketing space. 

On this week’s episode of Humanize Your Workplace, we are joined by Brian Wallace. Brian is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present. We chat about: what an infographic is how infographics can help your organization land clients, sign larger contracts and bring people together at work the power of LinkedIn to build relationship capital --- Send in a voice message: https://anchor.fm/alissa-carpenter/message

Spidey sense. Gut feel. Whatever you call it, it’ll make or break the most important decisions in your life. The most successful executives I coach have it in spades. We're talking about intuition, and digging into what it is and how it actually works.Oprah has it.Steve Jobs had it.Mark Zuckerberg has it but recently didn’t listen to it and paid a huge price.Elon Musk made the same mistake.How—And Where—Intuition Actually WorksHere’s how to make your intuition stronger right now. My friends at NowSourcing have created a handy infographic, be sure to check it out here.First, let’s consider how—and where—humans think. As I outlined in a previous blog, human beings actually have three brains. Since both our hearts and our intestines have neural tissue, we have the heart-brain, the gut-brain and the brain that sits in our cranium (or, if you count the one that sits in our cranium as three—reptile, mammalian, and human neo-cortex—then we actually have five brains!).Where You Think:Reptilian Brain: InstinctAn innate inclination toward a particular behavior in response to a certain stimulusIt’s hardwired in the body from birth to keep us “not dead”Examples: we pull away from something hot, run from danger, etc.Mammalian Brain: Where much intuition, or “gut feeling”, occursA natural, thoughtless process which requires no analysis or deep thinkingUnconsciously developed over time from our experiences and beliefBiases operate here and are unconscious—which is why they can be problematicExamples: trusting someone that’s similar to you, feeling good around someone, etc.Prefrontal Cortex: Analytical thinkingIntentional, organized, conscious thoughtsUsed for planning, problem-solving, decision makingSome biases operate here too, such as making decisions based on a limited data set, or past experiencesExample: weighing the pros and cons of a decision before making it, analyzing potential return on investment before sponsoring a project, etc.Check out these famous examples of intuition—what parts of the brain were involved?44 BCE: Calpurnia, the wife of Julius Caesar, dreams of her husband’s assassination and urges him not to go to the Senate, where he goes anyway and is killedIt’s not magic: Calpurnia was unconsciously reacting to the tensions and signs of political dissent brewing in the Roman Empire [some heart brain, some gut brain, some reptilian and mammalian brain activation]1936: On a hunch, automobile tycoon Charles Howard purchases an underweight colt named Seabiscuit, who goes on to become one of the greatest racehorses in historyIt’s not magic: Howard’s business savvy and military cavalry training gave him the experience to recognize a gifted horse and a sound financial bet [some gut brain, some mammalian and prefrontal cortex brain activation]1962: After being rejected by dozens of publishers, Madeleine L’Engle’s A Wrinkle In Time is picked up by John Farrar of Farrar, Straus, & Giroux, which had not published children’s books before [some heart brain, some gut brain, some mammalian and possibly prefrontal cortex brain activation]Most cultures today worship the intellect—the prefrontal cortex functions—and thus often unintentionally condition children to discount their intuition. So let’s consider Albert Einstein and how when he discovered the theory of relativity he said (to paraphrase) “First I felt it, then I saw it, then I could explain it.” Sounds like a bunch of five brain activity to me!How Intuition WorksYour intuition is much faster than your analytical mind and relies on feelings—note above I refer to the neural tissue we all have in both our gut and our heart.We often hear about women’s intuition and how it’s stronger than men’s. Why? Two reasons: first, the insula in the female human brain is larger than in the male. The insula is often called the seat of intuition in human beings, and it’s where hurt feelings fester and hunches often spring from. Second, our female ancestors needed to ensure not only their own survival but also their children’s. While the males were often single-tasking such as hunting (with their larger amygdalas), the females were multi-tasking. The females were caring for the children, watching for danger as they gathered food, tracking non-verbal cues from others, and organizing environmental input and information.3 Steps To Optimize Your Intuition1-Notice your body’s reactions (changes in heartbeat, breathing, muscle tension).2-Understand that your intuition wants whatever you value most (happiness, health, prosperity)–your intuition could be signaling that even though a decision seems logical, it won’t bring you closer to your core goals.3-Likewise notice that your intuition is wiser than our ego, which may want you to make a specific decision for a certain gain, yet that gain might come at too high a cost—and your intuition will be trying to put on the brakes.So how do you balance intuition and logic?Look at the meaning you are making about a certain situation to check your assumptions.Look at your organismic rights and if they will be honored and expanded by that decision.Check yourself for unconscious biases that might be getting in the way.Follow your intuition when:Working in rapidly changing, high-stakes environmentsPerforming tasks you have done many times beforeBrainstorming or discussing business with partners or coworkersFollow your analytical brain when:Working in compliance scenarios or when under public or regulatory scrutinyDoing something you have never done beforeHiring new talent or delegating work to employees“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs, 2005 Stanford Commencement speechThe Net-NetIntuition is a combination of the five functioning brains you haveIntuition can be cultivated and improved by paying attention to the input your brains are offering youYour intuition might just be trying to tell you how to make better decisions—are you ready to listen?Resources Mentioned:The ArticleNowSourcing Intuition infographic 3 Brains blog postBiases Neural tissue we all have in both our gut and our heartOrganismic Rights infographicCognitive Bias CodexEmotional Resilience AssessmentLeadership Experience AssessmentGrowth AssessmentContact ChristineYou’re busy growing. 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How can you make your company more desirable and sustainable in today's age of marketing and content creation? Brian Wallace, the Founder and President of NowSourcing, has the answer to this question – infographics. In this episode, he talks about focusing on the infographics niche and shares his take on service expansion. He also touches on the importance of storytelling, company culture, and asking the right questions in the interview process.

Podcast Host and Founder of NowSourcing, Brian Wallace, explains the inception of his business and podcast, and how LinkedIn has helped grow his reach exponentially. In this episode Brian discusses: 1) Why he prefers 15-minute phone meetings more than any other type of meeting 2) His podcast, Next Action, and how it stands out amongst the crowd 3) How he has played a major role in the growth and development of #LinkedInLocal Contact Brian: nowsourcing.com Linkedin - linkedin.com/nowsourcing Follow Dream Chasers on: Spotify: open.spotify.com/show/0fqzz3iJS2uARrz4N6dlmN?si=EQrwkWIUSoSsqmKzRRXx8g Apple Podcasts: itunes.apple.com/us/podcast/dream-chasers/id1441685534?mt=2&uo=4 And Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy83YTliY2IwL3BvZGNhc3QvcnNz --- Support this podcast: https://anchor.fm/dreamchasers/support

Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing discusses how they're not. Not only that, but Infographics solve about half a dozen digital marketing problems and should be a tactic used by any business. He also discusses LinkedIn Local and its power for a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Find Your Next Favorite Book Here: https://amzn.to/2xeiL9A Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events countrywide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018 If you enjoyed this episode, please subscribe to the podcast. I'd also love it if you could leave me a review. Doing this will help more people discover the show so they to can get more done and get more out of life. If you want to get on a podcast: email me at logan@logantylernelson.com -Website: www.logantylernelson.com -Facebook Page: https://www.facebook.com/thelogantylernelson -LinkedIn: https://www.linkedin.com/in/logan-nelson-964ba140/ -Twitter: https://twitter.com/LoganTnelson -My Radio Show: http://logantylernelson.libsyn.com/ Start a course And Make Passive Income: https://conveyour.com?rfsn=1126381.f4b9e2

Livestream Deals features Brian Wallace of NowSourcing, an award-winning infographic design agency. Hosted by Ross Brand of Livestream Universe.Subscribe to the podcast: https://rossbrandrecordings.com

Livestream Deals features Brian Wallace of NowSourcing, an award-winning infographic design agency. Hosted by Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com (https://rossbrandrecordings.com) Originally livestreamed on the Livestream Universe Facebook Page. (234 views).

Find Your Next Favorite Book Here: https://amzn.to/2xeiL9A Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events countrywide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018 If you enjoyed this episode, please subscribe to the podcast. I'd also love it if you could leave me a review. Doing this will help more people discover the show so they to can get more done and get more out of life. If you want to get on a podcast: email me at logan@logantylernelson.com -Website: www.logantylernelson.com -Facebook Page: https://www.facebook.com/thelogantylernelson -LinkedIn: https://www.linkedin.com/in/logan-nelson-964ba140/ -Twitter: https://twitter.com/LoganTnelson -My Radio Show: http://logantylernelson.libsyn.com/ Start a course And Make Passive Income: https://conveyour.com?rfsn=1126381.f4b9e2

With a work background including neuroscience, tech, dot-com, and Fortune 500, he worked in a variety of technical and marketing environments. After a bunch of degrees and a career in technology he ultimately didn't want, he walked away from his last post - with the company in hand as his first client! In 2005, he founded NowSourcing, which is now the #1 ranked infographic agency in the USA, with clients ranging from Adobe to Twitter and has been in nearly all online press that a company could hope for. Brian Wallace now resides in Louisville, KY with his wife and children. He started the group social media blog, 'Collective Thoughts', appears as a guest author on Mashable, was named a 2016 Google Small Business Advisor, and he started #thinkbig, a grassroots movement to make the Louisville / Cincinnati corridor a more competitive player in the global marketplace. Recorded live at Tribeworks, we are excited to have the man himself, Brian Wallace on the show! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Brian Wallace is the founder of Nowsourcing which is the a top ranked Infographic agency in the USA, with clients ranging from Adobe, Twitter, Fedex, LOreal and Google down to small local businesses. During our interview we discuss: - What is an infographic? - Why did Brian decide to focus on infographics for this business and why do they work so well? - Brian shares the biggest mistakes marketers and entrepreneurs make when it comes to infographics. - We discuss 3 winning case study using infographics. - Brian shares important metrics to measure when it comes to infographic marketing. - Brian even shares the #1 strategy that Nowsourcing uses to get new clients. - He shares what he would do differently to grow his company faster if he did it all over again. - Brian shares his favorite growth tool/software. - Brian shares one of his favorite books with the audience. Brian's website: www.nowsourcing.com www.linkedin.com/in/nowsourcing  

Brian Wallace is the Founder and President of NowSourcing, the top rated infographic design agency in the nation based in Louisville, KY and Cincinnati, OH. Brian works with companies that range from small business to Fortune 500. Brian has been named a Google Small Business Advisory Council for the last 3 years.   Where you can find Brian online:   His website LinkedIn Twitter   What did you think of this episode? I want to know. Go to MarkStruczewski.com/wallace and leave a comment. Join The Mark Struczewski Podcast Group on Facebook! To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

Visit the website at: https://failure.tv Subscribe to Podcast: https://failure.tv/podcast Interview with Brian Wallace Brian Wallace is the president of NowSourcing, an industry leading infographic design agency based in Louisville, Ky. and works with companies that range from small business to Fortune 500. Brian also runs a local event to make Louisville a more competitive city (#thinkbig) and has been named a 2017 Google Small Business Advisor.

On the Brand Storytelling podcast we are joined by Brian Wallace, an expert in visual data and President and Founder of the US's premier infographic design agency NowSourcing; here to help us understand the art and science of telling a visual story. For shownotes and more information about our guest, head to the Newsmodo website.

Brian Wallace is the President of NowSourcing, one of the nation's top infographic agencies based in Louisville, KY and Cincinnati, OH. and works with companies that range from small business to Fortune 500. Brian also runs a regional event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.

Episode 71 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). On #LivestreamStars with Ross Brand, https://www.sxsw.com/ (SXSW) speaker, conference veteran and infographic expert Brian Wallace of http://nowsourcing.com/ (Now Sourcing) shares his experiences at SXSW, his tips on navigating the http://panelpicker.sxsw.com/ (Panel Picker process) and how to make the most of your time at the conference. Brian Wallace is the founder of NowSourcing, an industry leader in infographic design, providing research, design, and promotion of infographics as well as what's next in the world of infographics – video infographics, kinetic typography, and interactive infographics. He's a frequent speaker, lecturer, and mentor, coming from a technology management background and understands the pressure points of society at large to keep people clicking and coming back for more. Brian who runs the SXSW 2018 Panel Planning Facebook group, revealed the first-ever Virtual Reality Infographic at SXSW 2017. Find Brian on Twitter: @NowSourcing.

Brian Wallace is the President of NowSourcing, one of the nation's top infographic agencies based in Louisville, KY and Cincinnati, OH. and works with companies that range from small business to Fortune 500. Brian also runs a regional event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.

Brian Wallace is the President of NowSourcing, one of the world's top infographic design agencies based in Louisville, KY and Cincinnati, OH. Brian also runs a local event called #thinkbig to make the Louisville / Cincinnati corridor a more competitive region and has been named a 2017 Google Small Business Advisor. Founded in 2005, NowSourcing has strong roots in the human and technical nuances of the web. He and his team provide research, design, and promotion of infographics as well as what's next in the world of infographics - video infographics, kinetic typography, and interactive infographics. Brian is a frequent speaker, lecturer, and mentor, coming from a technology management background and understands the pressure points of society at large to keep people clicking and coming back for more.

Infographics have become one of the fastest-growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent, according to the 2016 study by the Content Marketing Institute. In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story-making, visualizing and effective distribution.   About our guest Our guest, is Brian Wallace, president at NowSourcing, one of the world's top infographic design agencies based in Louisville, KY, and Cincinnati, OH. Brian also runs a local event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.   In this episode, Shlomi talks with Brian about: What is the definition of an infographic? How many infographic types are there and what business objective do they serve? How to make effective infographics that tell a story? How does the end-to-end process look like? What are the best examples of leveraging infographics as part of your visual storytelling strategy? How do you measure the success of an infographics program?   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com

Are you a Millennial on the go and wondering how to keep your space and life organized?  Tune in as Kari Higdon from NowSourcing, as she shares the mist haves for Millennial to stay organized; Kari Higdon, NowSourcing, a world class infographic design agency based in Louisville, Kentucky. As Promotions Manager, Kari oversees the day to day tasks of the Promotions department and make sure our clients' infographics are getting as much media coverage as possible. Additionally, she is pursuing a counseling certification through ACBC and often daydream about owning a cat the size of a kitten. Want a FREE audio book? Go to Audible.com and you can get one. Listen to today’s podcast to find out which book I recommend for you --- Send in a voice message: https://anchor.fm/janetmtaylor/message

Talk about a successful niche market! Brian (Benyamin) Wallace is the Founder of NowSourcing Inc. One of the leaders in info graphic design. In this inspiring episode (Our 50th!) you will hear about Brian's story starting of as a technology guru, starting his own media company and then pivoting into the info graphic industry. His info-graphics are some of the most seen and shared in the world with clients such as Lexus, Google, Twitter, Adobe, Forbes, FedEx, Fox, Pepsi, Microsoft, Pizza Hut, Skype and many, many more. Projects range from between $5k – $10k and higher, but with the addition of the unique marketing ideology of NowSourcing, it could very well be the best marketing dollar for dollar you can buy today. NAME: Brian Wallace COMPANY: http://nowsourcing.com/ (NowSourcing Inc.) LINKEDIN: https://www.linkedin.com/in/nowsourcing/ (Brian on LinkedIn) TWITTER: https://twitter.com/nowsourcing (@nowsourcing) https://www.linkedin.com/pulse/habits-highly-successful-entrepreneurs-brian-wallace (The Habits of Highly Successful Entrepreneurs) http://www.business2community.com/infographics/capn-crunch-show-capn-commercial-breaks-infographic-0604162#dCbHOgiqxRGxjRFy.97 (The Cap'n Crunch Show: What the Cap'n Does During Commercial Breaks [Infographic]) ———————————————————————————— CLICK THE AD BELOW! https://frumentrepreneur.com/book () https://itunes.apple.com/us/podcast/the-frum-entrepreneur/id975678776 (Are you enjoying this podcast? Please take 30 seconds and rate it on iTunes! Every 5 Stars helps us get more noticed!) To learn more about me, please check out http://nachum.co (Nachum.co) Thank you for listening!! Save

Learn to tell your business story with infographics, one of the most powerful and effective digital communications tools. Brian Wallace of NowSourcing joins me in this episode of the Go For Launch podcast. Brian is the president of NowSourcing, an industry leading infographic design agency based in Louisville, KY. The agency works with companies that range from small businesses to Fortune 500 firms. Brian also runs a local event to make Louisville a more competitive city (#ThinkBig) and he has been named a 2016 Google Small Business Advisor. Brian began his career in technology, and at one point became chief technology officer at a firm outside New York City. But he wanted more flexibility. He was fortunate to convince the company to allow him to leave and retain them as his first client. While he was good at the IT work, he found he liked marketing more than tech support. So in 2005, he switched his agency's focus and got into social media consulting early. However, the space started getting crowded and in 2008-2008, he decided to specialize in designing and promoting infographics for clients. See below for a great example of their work. NowSourcing has become the top choice for companies who need to tell a compelling story visually. Brian and he team spend weeks, not hours, doing a “deep dive” to understand their client’s message and objectives, design the actual graphic and perhaps most importantly drive traffic through their extensive network of media partners. The company recently launched the first “virtual reality” infographic at South by Southwest.

Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation.

Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation.

Our guest is a premier authority on infographics and their value: Brian Wallace, President of NowSourcing specializing in infographic design, development and content marketing promotion. Chris actually met Brian at his NowSourcing booth at the 2014 New Media Expo last month. NEWS ITEM: Facebook Paper, which is only for iOS, is being enjoyed by many […]

After finding Louisville a good match for raising a family and starting a business, Brian Wallace and his wife settled here to get their marketing company, NowSourcing, to a place where they could rapidly grow. After several years of success and observation in the city, they’ve started up a Louisville suburban coworking space with several […]