Podcasts about hotwire global

Heather Kernahan is a global business leader who has been featured in Fast Company, Fortune, Thrive Global, Biz Women, and Ad Week. She currently serves as the CEO of Hotwire Global, an award-winning global tech communications and marketing consultancy who have worked with companies such as Meta, Adobe, Pinterest, LinkedIn, and Honeywell. She was named one of the San Francisco Business Times 100 Most Influential Women and North America Innovator of the Year by Provoke Media. She serves on the board of ICCO, is a Trustee of IPR, and is past Board Chair of the PR Council. Kernahan is a sought-after speaker on business-leadership topics and has taken the stage at Fortune Global Forum discussing Innovation on the Fast Track, at the NASDAQ Entrepreneurial Center as a keynote and workshop facilitator on unlocking authentic leadership, and at Chief discussing High Stakes Leadership. She is a strategic adviser and has been a mentor to leaders, entrepreneurs, and start-ups through work with NASDAQ Entrepreneurial Center, Company VenturesNYCs foremost venture community, Scotians Global Advisors, Cleantech Open, Womens Startup Lab and the LAGRANT Foundation. She is a venture capitalist and LP with Women Who Invest and Portfolia. Taking action in the areas of inclusion, belonging, and education is important to her. She has been part of the launch team of the Say Gap, a program developed by the PRCouncil to train women and other underrepresented leaders to speak on stage and be interviewed by the press. She co-founded The 10, a group of women in leadership who are working to have more women leaders write and publish their first business books, as well, she serves on the Citizens Bond Oversight Committee for the College of Marin. Heather grew up in Canada and has since held senior marketing and leadership roles at start-up, mid-size, and global tech companies in Canada and the US, where she has been part of teams building the future. She received her masters in Business Administration in Sustainable Enterprise from Dominican University of California. She lives in the San Francisco Bay area with her husband and children. What you will learn in this episode: What inspired Heather to write her book, Unstuckable Why it is vital for women to write more business books How becoming an author can give you credibility and access to the media Why you will get nothing in business if you can't communicate How Heather and “The Ten” can help women who want to become authors learn the ropes Resources: Website: https://www.hotwireglobal.com/ LinkedIn Personal: https://www.linkedin.com/in/heatherkernahan/ LinkedIn Business: https://www.linkedin.com/company/hotwireglobal/ Twitter: https://twitter.com/hkernahan Unstuckable

Christa Conte, EVP and Head of Client Services for Hotwire Global, explains the vital role communicators have in expanding their knowledge about the Metaverse. Christa walks through the first steps brands and agencies can take if they want to discuss Metaverse opportunities with clients. Christa also shares her perspective on the future of the public relations industry. Download "PR and the Metaverse 3.0" here.

Public relations is no longer just about sending press releases - increasingly PR has become integrated with sales and marketing functions and relies upon practitioners having a solid grasp of data. To find out more about the future of PR and communications, I spoke with Heather Kernahan, the Global CEO of Communications company Hotwire.Heather has spent her career immersed in technology and moved over to Hotwire from Eastwick Communications after its acquisition in 2016.Prior to this, she was at Autodesk, where she focused on integrated brand communications and led the development of the company's first sustainability report.Heather says she “builds outrageously successful teams, companies and brands”, and is the author of an upcoming book UNSTUCKABLE, to be published in 2022.We recorded this episode live and in person at Hotwire's London office.Hotwire has a concept called "Behaving famously" - which means purposely going out and making connections with people; It's an expectation of everyone that works at Hotwire, no matter the role - you need to behave famously.We discussed a number of topics related to communications and PR including:How PR has changed during Heather's careerThe most effective campaign over the last 12 monthsHow dynamic can communications be?The need for data literacy in PRThe role of PR in revenue generationSelling more "shirts and shoes"Account-based Marketing (ABM)PR reps as business peopleThe role of PR in remote sellingThe importance of your digital first impressionDiversity and inclusion in modern communications practicesThe Hotwire Into Tech initiativeEvolving the agencyHotwire's team "Behaving famously" Content that cuts through the noiseCoaching Executives around thought leadershipAre print and broadcast still important in the comms mix?Meeting the needs of a 24-hour news cycleBranded content opportunitiesHeather's upcoming Book - "Unstuckable"The one key message from the bookThe importance of Podcasts in the PR mixUsing LinkedIn for promotion & recruitmentLessons from the pandemicThe role of data in the PR company of the futureQuickfire round3 Actionable tips for using communication in your businessResources mentioned in the showDavid Goggins: Can't Hurt meJane Wurwand: Skin in the gameMore on HeatherHeather on LinkedInHeather on TwitterHeather's WebsiteHotwire Global websiteYour Host: Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.

Adrian Talbot is the CFO at Hotwire Global. He functioned as an FD, CFO and COO for over 20 years, and has 15 years of experience leading Finance and Operations teams in Media and Professional Services for some of the biggest agencies around.  He was part of the team responsible for growing Hotwire from 150 to 300 people and has been named CFO of the year and international CFO of the year by the FDs Excellence awards. We talk about:

Heather Kernahan, CEO, North America at Hotwire Global, shared the story behind her title with us on Sunday, December 27, 2020.Heather has spent her entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. She is now President, North America for Hotwire. As well as agency experience she has a wide range of in-house knowledge. At Autodesk, Heather focused on integrated brand communications and led the development of the company's first sustainability report. As Enphase Energy's global marketing director, she played an integral role in Enphase's successful IPO and aggressive expansion into Europe.Heather is a fierce advocate and practitioner of integrated marketing and believes deeply that customers are at the heart of successful communications strategies. A published author, she also holds an MBA from Dominican University.This episode also features an exciting update on our previous guest Mary Cantando! Learn all about what she's been up to since our interview with her.SUE SAYSMy conversation with Heather was like sitting down with a friend talking about life. Heather shared candidly the story of growing up without her Dad in her life, and how watching her Mom do what she needed to do to take care of her, was the greatest lesson in how to be independent. Heather is the finest example of what comes when you set goals for yourself and stay dedicated to what brings you joy.Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

I think it’s our responsibility as leaders to do the hard things so that we are representative of all women leaders in the best way possible.Heather Kernahan Heather Kernahan, CEO, North America at Hotwire Global, shared the story behind her title with us on Sunday, December 27, 2020. Heather has spent her entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. She is now President, North America for Hotwire and as well as agency experience she have a wide range of in-house knowledge. At Autodesk, Heather focused on integrated brand communications and led the development of the company’s first sustainability report. As Enphase Energy’s global marketing director, she played an integral role in Enphase’s successful IPO and aggressive expansion into Europe. Heather is a fierce advocate and practitioner of integrated marketing and believe deeply that customers are at the heart of successful communications strategies. A published author, she also holds an MBA from Dominican University. This episode also features an exciting update on our previous guest Mary Cantando! Learn all about what she’s been up to since our interview with her. SUE SAYS My conversation with Heather was like sitting down with a friend talking about life. Heather shared candidly the story of growing up without her Dad in her life, and how watching her Mom do what she needed to do to take care of her, was the greatest lesson in how to be independent. Heather is the finest example of what comes when you set goals for yourself, and stay dedicated to what brings you joy. Listen (and subscribe!) below or on Apple Podcasts, Spotify, Google Play, Radio.com or iHeartRadio!

Heather Kernahan, CEO, North America at Hotwire Global, was featured on the December 26, 2020, episode of our Coaches Corner Podcast, during which BJ Gray, the founder of GrayMatter Coaching, discussed Inclusive Culture. Heather has spent her entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. She is now President, North America for Hotwire and as well as agency experience she have a wide range of in-house knowledge. At Autodesk, Heather focused on integrated brand communications and led the development of the company’s first sustainability report. As Enphase Energy’s global marketing director, she played an integral role in Enphase’s successful IPO and aggressive expansion into Europe. The W2W Coaches Corner is a weekly episodic podcast during which our team of experts bring you valuable insights and inspiration from their work with executives and entrepreneurs from across the country! Our coaches include BJ Gray, whose experience as a top executive with Fortune 500 companies gives her a unique understanding of what both employees and companies need to be successful. She started GrayMatter Coaching to help leaders improve their inner game. Listen (and subscribe!) to this episode below or on Apple Podcasts, Spotify, Google Play, Radio.com or iHeartRadio!

While it may seem like we are further apart than we’ve ever been before, we have actually never been more connected than we are today. That’s a lesson that Heather Craft and her team at Hotwire Global have learned first-hand. With offices around the world, Craft and her team have had to rely on internal communication strategies to keep their clients satisfied. How have they done that? On this episode of Marketing Trends, Heather breaks down exactly how her team stays connected, and why those strategies are important. Plus, she explains why the relationship between employee and brand has never been more important. Main Takeaways Inter-Communication Rises in Need: In order to be the best in this department, you need to have a fundamental understanding of the information that the client needs, but you also need to grasp that you won’t have all those answers. Understand your strengths, then rely on your internal team to fill-in the gaps where you don’t have the answers. Let Me Tell You a Story: The ability to tell a compelling and engaging story has always been at the intersection of where PR and marketing meet. As the two become more interwoven, you need to make sure the stories you are telling are consistent across all channels, not just one. Employee Meet Brand, Brand Meet Employee: The relationship between the employee and the brand they work for is more important than ever. Oftentimes, this relationship has been at the lower part of the pecking order, but as employees seek to work for companies they can align their values with and respect, the significance of this relationship has grown in need. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This week, Izzi and Harry sat down with Matt Cross, Head of B2B, EMEA, at recent PRCA award winners, Hotwire Global! Tune in for some amazing insights into Hotwire's new report, ‘The Values Shield’ – which looks at high stakes leadership in a post b2b world. Book your place on all the events mentioned in this week's podcast here.  And finally, don't forget to like and subscribe to ensure you never miss an episode!

Agencies are faced with the eternal debate – to focus on securing more big-ticket projects or steady retainers from trusted clients. This is being felt more than ever in agencies across Australia, and the world, as clients make a choice to shift more of their marketing – and PR – budgets towards projects. Dan Beaumont, MD of The Royals, recently wrote about this in Mumbrella, forecasting a ‘post-retainer world’ where the cyclical shift towards projects is being felt globally and locally, and may have a lasting impact on our business models. Join our host Shane Allison, CEO and co-founder of Public Address, Dan Beaumont, Mylan Vu, MD of Hotwire Global and Leilani Abels, MD of Thrive PR to discuss how this impact will be felt across the agency world, and what PR agencies can learn from the advertising models on the front of this.Read Dan's article here: https://mumbrella.com.au/what-will-happen-to-the-client-agency-relationship-in-a-post-retainer-world-575812Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents. It's never too early to prepare for the future—are you ready for Generation Alpha?

Individuals born in 2010 and beyond belong to “Generation Alpha.” This group will grow up with an unprecedented amount of exposure to technology, in a world of virtual assistants, mixed realities, and AI-enhanced human capabilities. ANA’s own Mike Berberich spoke with Laura Macdonald, Head of Consumer, North America at Hotwire Global, about their new report on this group of future consumers. Laura discussed the challenges and opportunities marketers will face when attempting to engage and build relationships with this new generation, and shared case studies of brands who were already making inroads with both children and their millennial parents. It's never too early to prepare for the future—are you ready for Generation Alpha?

Ecco i temi della puntata di questa settimana:LA RECENSIONE DELLA SETTIMANAHonor View 20, come è fatto e come funziona l'ultimo top di gamma del brand casual di Huawei.SAFER INTERNET DAYClaudio Monteverde di Google ci svela i dati di una ricerca realizzata insieme a YouGov.Beatrice Agostinacchio di Hotwire Global presenta i risultati di un'indagine sulla sicurezza di internet e la generazione alpha.NEST TERMOSTATO ECon Lionel Guicherd-Callin approfondiamo i temi di una ricerca dedicata alla consapevolezza degli italiani sul tema del risparmio energetico. Cosa cambia nel nuovo termostato lanciato da poco?SMART HOME: I PRODOTTI CHE NON POSSONO MANCARECon Antonio Monaco cerchiamo di capire quali siano i prodotti che non possono mancare dentro una casa connessa.

Ecco i temi della puntata di questa settimana: LA RECENSIONE DELLA SETTIMANA Honor View 20, come è fatto e come funziona l'ultimo top di gamma del brand casual di Huawei. SAFER INTERNET DAY Claudio Monteverde di Google ci svela i dati di una ricerca realizzata insieme a YouGov. Beatrice Agostinacchio di Hotwire Global presenta i risultati di un'indagine sulla sicurezza di internet e la generazione alpha. NEST TERMOSTATO E Con Lionel Guicherd-Callin approfondiamo i temi di una ricerca dedicata alla consapevolezza degli italiani sul tema del risparmio energetico. Cosa cambia nel nuovo termostato lanciato da poco? SMART HOME: I PRODOTTI CHE NON POSSONO MANCARE Con Antonio Monaco cerchiamo di capire quali siano i prodotti che non possono mancare dentro una casa connessa. --- Send in a voice message: https://anchor.fm/mistergadget/message

Hotwire is a global PR and communications agency dedicated to helping ambitious companies change their game, build their reputation, and stand out from the crowd. The award-winning tech agency was also named 2015 Tech Agency of Year. From Sydney to San Francisco, the 'team business,' with a ‘one office’ mentality works across our 22 locations, including the UK, US, France, Germany, Spain, Italy, and Australia. However, when I heard about their North American President Heather Kernahan's backstory, I invited her on the show to share her story. Heather reveals how she was working to be a CMO shortly after getting her MBA – and her interest early on in learning how to run an agency. We also discuss how Heather recommends reading at least two pages of something inspiring every day and makes it a priority to bring new ideas to clients and by always learning you are keeping the business moving forward. About Heather Heather has spent her entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. As well as agency experience she has a wide range of in-house knowledge too. At Autodesk, Heather focused on integrated brand communications and led the development of the company’s first sustainability report, and as Enphase Energy’s global marketing director, she played an integral role in Enphase’s successful IPO and aggressive expansion into Europe. Heather is also a fierce advocate and practitioner of integrated marketing and believes deeply that customers are at the heart of successful communications strategies.