Podcasts about inbound16

In this episode of Inbound Agency Journey we play Andrew's speech from INBOUND16 discussing the top lessons he's learned running this podcast.

Last fall, as I was perusing the lineup for speakers for #INBOUND16 and assembling my schedule, there was one session that immediately caught my attention: "Could a Robot Create Your Content?" Within seconds of mentally processing the title, I knew I was registering for it. I also muttered in a rage to myself that if the presentation was anything other the phrase "ABSOLUTELY NOT!" projected onto a screen for 45 minutes straight, I was going to completely freak out. Because I'm a rational adult and a professional who never overreacts about anything, ever. Of course, there was much more to the presentation than that. (In fact, it wasn't even close to my anti-robot vision.) And, as you might have guessed, the answer to that loaded question has many layers to it.  That's why this week, after forcing Shelby to watch the recording of the session I attended (linked above), we're talking about robots. Are they nefarious, dark overlords who will ruin my life, as well as content and marketing forever? Or, are they like automation, where there may be a time and a place?  One thing we know for sure is that we're in a new era of rapidly-evolving technology; that means it's time to start tackling these questions before the 'bots take over. So, grab your tin foil hat and listen in on our discussion...  WHAT DID WE TALK ABOUT? What's the difference between automation and robots? What if a robot is so good that you can't tell it's a robot? Where do robots fit into the movement toward hand-crafted work? Robots seek and emulate patterns, and yet humans seek deviation - where do they meet? Will you ever be able to outsource your content creation to a robot? What can Jurassic park teach us about robots and content creation?   RESOURCES AND STORIES WE MENTIONED: Design Isn't Art (Shelby) Dharmesh Shah's INBOUND keynote (Starts around ~39:00) The Two Vocabularies, Because There Are Two Audiences (Seth Godin) GrowthBot Which Marketing Strategy Is Better: Fear or Emotional Persuasion? (Kathleen) Uncanny valley Google Is a Total Dictator and It's Making Us All Better (Meghan Keaney Anderson) Creator's Block, Ep. 8: What Google's New Algorithm Change Means for Your Website    GET IN TOUCH AND SPREAD THE CREATOR’S BLOCK LOVE What did you think of this episode? Is there another topic or question you want us to take on? Or do you just want to say hi? Reach out to us on Twitter at @CreatorsBlockHQ or using the hashtag #creatorsblockparty. You can say hi to me at @naptownpint and Shelby at @shelbstheging. You can also join us in the Creator's Block Podcast group on Facebook, where you can ask questions and get inspired. And don’t forget - whether you love us or hate us - we would really appreciate you reviewing our podcast on iTunes!  …until next week! 

Before Doug Landis stepped into his current role as the Chief Storyteller at the file-sharing company Box, he was a Senior Director of Sales at Salesforce. In our last episode from INBOUND 2016, Doug explains why having a story to tell your customers is important, why there’s so often a divide between sales and marketing teams, and why it’s important to let out your “weekend self” sometimes. This episode features the song “Beats - Here I come” by SK, available under a Creative Commons Attribu

It was 2005. Laura Ricciardi and Moira Demos borrowed a camera, rented a car, and set out to cover a murder trial in the small town of Manitowoc, Wisconsin. They didn’t realize they were embarking on a decade-long journey to create the Netflix hit series ‘Making a Murderer.’ This week, in our third episode from INBOUND 2016, Moira and Laura give us a behind-the-scenes look into their process. This episode features the song “Let's get it” by J-K, available under a Creative Commons Attribution li

Sarah Cooper finds the satire in a normal office job in her blog - The Cooper Review. Today, Sarah is a full-time comedian. This week, in our second episode from INBOUND 2016, Sarah tells us how she makes typical life hysterical and what companies get wrong when they try to make content for regular people. This episode features the song “Sorriso (Parvo)” by J-K, available under a Creative Commons Attribution license.

This week is the first of our episodes from INBOUND 2016. First up is Alec Baldwin -- actor, comedian, and most recently, Donald Trump impersonator on Saturday Night Live. In this episode, he tells us why the role of Jack Donaghy on 30 Rock was the best job he’s ever had, how he prepared to play Trump, and why he almost didn’t take the gig in the first place. This episode features the song “Can't Shake You” by Mise, available under a Creative Commons Attribution license.

In this episode of Inbound Agency Journey, Andrew shares his thoughts on Inbound16, the future of the inbound agency community, and how you can make 2017 the best year possible for your agency! 

Episode 010: In a post-INBOUND16 episode, Alex speaks with lead HubSpot Academy Sales Professor, Kyle Jepson, to discuss the year in inbound sales. PLUS, a listening session and their reactions to an earlier interview with Alex, AP Marketing Director Pat Shea, and HubSpot CRO Mark Roberge.

Welcome to Episode 59 of HubShots

Welcome to Marketing Monster Mashup, the official podcast of Leading Results! Join us for episode three to hear Jenny Butler, Senior Support Engineer at HubSpot Dublin, podcast producer. I caught up with Jenny in Boston at the INBOUND16 conference where she was a featured speaker. Jenny's panel, Podcasting: A Starter Guide for Agencies, debunked some myths about podcasting roadblocks. No, you don't need to spend any money to launch a podcast. Podcasting is an absolutely free way to connect with your listeners, clients, and prospects.    As Jenny said, "Just hit record!" (Oh, and thanks for joining us for our third episode!) Follow Jenny on Twitter @radiojbutler

Welcome to Episode 58 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 07 November 2016 | Published: Saturday 12 November 2016 Welcome to the Election Episode Shot 1: Inbound Thought of the Week http://inboundcountdown.com – less than 14 hours left! Looking forward to Charles Duhigg – just read his book The Power of Habit – tons of interesting insights into how people can reset their habits for better productivity and achievement. Join the HubShots Facebook Group: https://www.facebook.com/groups/1608138752821574/ We had a bit of an early taste – visiting the HubSpot offices this morning, running into Luke Summerfield, Bertie, Mo, Varun, Brent, Ryan, Kat, Angus, Madison Shot 2: HubSpot Feature/Tip of the Week HubSpot’s new learning centre – for managing all your certifications Another reminder to do the training – so much good content. Takeaway: never say things along the way about talking about the releases. Shot 3: Challenge of the Week How Slack uses Twitter: https://slackhq.com/finding-our-twitter-voice-2684669345ab#.218db7v1l Document a process for how you ‘speak’ on each of your company channels. Shot 4: Stat of the Week INBOUND is sold out! I heard from a birdy that there is around 20,000 people attending this year! Shot 5: Opinion of the Week A contrarian, but I think accurate, look at how Google is destroying the search ecosystem: http://www.seobook.com/securing-fear-and-mobile-monetization Shot 6: Pro Tip of the Week What types of content get shared: http://buzzsumo.com/blog/magical-content-gets-links-shares-new-research-buzzsumo-majestic/ Our research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: Authoritative content that answers popular questions, such as ‘what is ..?’ Strong opinion posts and political posts Content that provides original research and insights Content that leverages a trending topic but that also provides practical insights Authoritative news content on new products or developments Shot 7: Resource of the Week Lead scoring and nurturing: https://medium.com/startup-grind/how-to-design-lead-nurturing-lead-scoring-and-drip-email-campaigns-9961024f6605#.h6lgnbmr6 Although it covers a different product – Drip – the approaches he goes through are well worth reviewing. Particularly understanding lead nurturing versus customer nurturing, and also the different types of nurturing that apply to early startup companies versus established companies. Shot 8: Updated Mobile App of the Week Some updates to the HubSpot all in one mobile app for iOS https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8 What’s New in Version 2.5.1 – New GrowthBot widget, the chatbot for marketing and sales – You can now send tracked email from the app Shot 9: Mobile App of the Week Life Cycle https://itunes.apple.com/us/app/life-cycle-track-your-time/id1064955217?mt=8 http://www.northcube.com/lifecycle/ Life Cycle automatically tracks your time and maps your life. Best part is it uses only 1% of your battery. Shot 10: Podcast of the Week HubnSpoke by the team at The Kingdom: https://www.thekingdom.com.au/hubnspoke Adam Steinhardt and Zaahn Johnson Shot 11: Quote of the Week Directly from the new HubSpot office in Boston. Success is making those who believed in you look brilliant. ~ Dharmesh Shah

Join us as we broadcast live from HubSpot's INBOUND Conference in Boston. We will talk with friends and business experts in attendance and share our best gold nuggets.

In episode 13 of HubnSpoke, we investigate Live Chat Apps that work with HubSpot, and see if they can have a postive impact on your inbound marketing efforts. Live chat is popular with the corporates of the world, so is it time for your business to get it working on your website? Zaahn Johnson and Adam Steinhardt discuss the power of live chat and how it works well with HubSpot and inbound marketing endeavours. If you are looking for better ways to convert your inbound marketing efforts, then Live Chat may well be the solution. Live Chat has the advantage of being a familiar interface for users of Facebook Messenger, iMessage, Whatsapp and other chat programs. It is becoming the must have app for your website. Can Live Chat help you nurture your sales leads down the inbound sales funnel? Is it a way to boost your marketing metrics and get an advantage on the opposition? The Live Chat Additions Drift Pure Chat - Brand new integration Zendesk - https://freshdesk.com This week, in deciding what we love about HubSpot, the HubSpot Campaign Clone tool comes into the spotlight. We also discuss the brand new HubSpot Mobile App for iOS. The HubSpot release says "Introducing HubSpot's new mobile app for iOS. Today we're excited to introduce the new HubSpot Mobile app. We've taken the best parts of our existing CRM, Sales, and Marketing apps, and combined them into a single mobile experience. The new app gives you a view into the full lifecycle of your contacts, from top funnel marketing efforts to in-progress deals and sales tasks." We let you know our thoughts on the app and the future of it. In the crosshairs for the week, we talk up why we want to see HubSpot introduce Categories to beef up the power of the automated sales and marketing software interface. #Inbound16 is Just one week away, so we give you the top secret guide to packing the suitcase, with a few surprise items learned from our previous visits.

Welcome to Episode 12 of HubnSpoke. The podcast for HubSpotters and Sales and marketing people wanting to have a laugh whilst learning  Adam Steinhardt and Zaahn Johnson discuss the why having trust in your inbound marketing strategy is so important. As a specialist inbound marketing agency and HubSpot Platinum Partner we often see impatience to get results get in the way of tried and tested inbound strategies. What is inbound marketing? Inbound marketing is the process of creating content for your website that guides your prospect down the sales funnel. Unlike pay per click, which creates a charge every time, inbound marketing takes patience as you build up your search engine profile using white hat SEO techniques. In this episode of HubnSpoke, we discuss the benefits of setting your strategy and then pursuing it. The benefits of bloggingare substantial, but, to be a successful content marketer you need to persist. What do we love about HubSpot this week? Zaahn talks about how much she is enjoying the new HubSpot Dashboard. It's one of the great benefits of the HubSpot Automated Sales and Marketing software in that it is always updating and improving. Adam likes the progression of the Blog Composer Tool, a great benefit for writing copyand lead generation ideas. Marketing managers and content curators will love this feature in the future. Talking about what we would like to change, we focus on much The Kingdom SEO team would love to have categories for managing the search engine keywords. The Kingdom Team Talk Inbound 2016. Excitement is growing, as the schedules get locked down, and the suitcases come out of the garage for the huge event in Boston for all HubSpotters, Sales Professionals and Inbound Marketing Experts. See Adam Steinhardt talk at #Inbound16 at 4:15pm Wednesday November 9th.  

Interview with George B Thomas! Inbound Marketing Legend. George B Thomas is a world famous trainer and speaker on inbound marketing & hubspot. Ahead of his exciting session at Inbound16, George B got deep and meaningful on all things Inbound, HubSpot, Video Marketing, personal brand building and empowering employees. Check out all the links and resources referenced at: www.redpandas.com.au/ep33

In this episode of Inbound Sales Journey, Gray and Ryan discuss the value of going to #INBOUND16 in Boston. Is it a good place to prospect? Find out here! Enjoy!

Welcome to Episode 44 of HubShots! Recorded: Monday 25 July 2016 Full show notes available at: http://hubshots.com/episode-44/ Welcome Shot 1: Inbound Thought of the Week Within 100 days of INBOUND16! http://inboundcountdown.com Inbound agendas are up http://www.inbound.com/inbound16/speakers Love the diversity – at least 64 women speakers (out of 141) #Inbound16 meetup is a go! George B Thomas tweeted https://twitter.com/craigbailey/status/757454391297257472 Join our HubShots WhatsApp Group http://hubshots.com/whatsapp/ Shot 2: HubSpot Feature/Tip of the Week Building a Cold Contact list – here’s a very simple way you can build a cold contact smart list: Shot 3: Opinion of the Week The “morality” of popups Finding the balance between generating leads and giving the user a great experience. Consider less intrusive options: Exit intent Side reveal – less intrusive Solve for the problem. Is lead gen growth really your problem? e.g. is an engaged audience more valuable to you. Love how Marco Arment approaches everything to do with app design and usability e.g. it never pops up with annoying requests to ask you to rate the app (see the Feedback section below): Shot 4: General Tip of the Week HubSpot – Drift – Slack integration http://www.hubspot.com/integrations/drift btw love the menu on the Drift site that changes as you scroll down the page – since it signals your intent https://www.drift.com/ Shot 5: State of Inbound Item of the Week The Effectiveness of Advertising in Asia Pacific: https://research.hubspot.com/reports/effectiveness-of-advertising-in-asia-pacific Popup and telemarketing has an extremely negative experience on people! Shot 6: HubSpot Resource of the Week Easily Add an Image Gallery to Your Landing Pages or Website When you’re working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we’re happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. The new image gallery has a number of enhancements, but one of the most notable is that it features progressive loading. When adding multiple images to your gallery, don’t want them to load all at once for visitors. It’s bad for their load times, and does not provide a great experience unless they are on a really fast internet connection. The new module will load the first image and progressively load other images based on the visitor clicking through each. Shot 7: Listener Tip of the Week How to use login pages to communicate to customers Shot 8: Podcast of the Week George B Thomas followed us! https://twitter.com/HubShots/status/757451896365854720 HubCast podcast: https://www.thesaleslion.com/hubcast-podcast/ Shot 9: Quote of the Week “Vision without Action is Hallucination” – Thomas Edison Shot 10: App of the Week Overcast podcast app for iOS: https://itunes.apple.com/au/app/overcast-podcast-player/id888422857?mt=8 Check out the skeptics FAQ! Adjust podcast playing speed – the most efficient, and lossless player I’ve used.

Welcome to Episode 30 of HubShots! Recorded: Tuesday 19 April 2016 Full show notes are available here: http://hubshots.com/episode-30/ Welcome We made it to episode 30 – here’s to producing episode 50 before we get to Inbound…! How many days to INBOUND16 > http://hubshots.com/inbound-countdown/ Shot 1: Inbound Tip of the Week HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face. Inbound prediction: Bill and Melinda Gates will be speakers Alec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/ Shot 2: HubSpot Feature/Tip of the Week Add both a link and an image CTA in emails – otherwise Google Apps might sometimes not show images. Action item: Get Feedback from recipients about whether your CTA images are showing in emails Using HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot Action item: If you are using HotJar (click tracking tool) with HubSpot make sure you use the integration Shot 3: Challenge of the Week Understanding what is important to clients and not to us. Action item: Get Feedback about what is *really* working (use data and subject matter expertise, not ignorance) Shot 4: General Tip of the Week Using Facebook page promotion – going old school ? Just because something stopped working a while back, doesn’t mean it hasn’t changed since them. Action item: Retest old tactics again to see if they’ve changed in their effectiveness Shot 5: State of Inbound Item of the Week Feedback about what Buyers want from Sales: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve 3 Key Takeaways: 1: demos are part of the awareness stage Interesting behaviour trend: “Our data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they’re potentially buying, and they want it right away.” How you can respond: “Most teams can’t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor’s website can satisfy the buyer’s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations.” 2: what buyers want versus what sales want to discuss on the first sales call The Sales Disconnect Action item: use this feedback about the sales disconnect to help change your approach to sales calls 3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising Customer Service are more trusted This is really useful feedback! Action item: Incorporate the Customer Service team into your Buyer’s journey Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/ Shot 6: Motivation of the Week Feedback from a customer. Web site grader – customer sent me their bad grader with SEO: https://website.grader.com Need help improving your website grader score? fill out this form: http://hubshots.com/website-grader-help/ Shot 7: Resource of the Week HubSpot Connect partner – Beacon: www.beacon.by @beacon_by Available on App Sumo for $25 – use AppSumo for testing and getting feedback: http://www.appsumo.com/beacon/ Shot 8: Podcast of the Week Caught up on my HubCast listening – some good tips from George and Marcus: http://www.thesaleslion.com/the-hubcast-86-smart-content-cost-articles-hubspot-favicons/ Helpful feedback on how to write a cost article: http://www.thesaleslion.com/how-to-write-cost-article-template-tips-instructions/ Leave us your feedback – how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/