SpinRadio

Michael signs off and share lessons learned in 22 years of business.

A smorgasbord of weekly roundup for today.

Many businesses are notorious for being slow to adopt new marketing tactics. So on the flip side, is being an early adopter a competitive advantage?

Promoting your content is harder than ever before. But all is not lost! We will share a number of ways to cut through the noise and get more attention on things like your articles, videos and other content.

We recently got a question about building an email list and how to do it ethically and legally. Ding ding! This is one of Allison's favorite topics.

Hey! Do you guys remember Quora? So do we. In fact, we've used it in marketing campaigns before. Who knew!

Everyone knows Facebook organic reach is pretty low these days. Should we just give up and stop worrying about? Maybe not. Turns out there are a few things you can do to improve your Facebook business page organic reach and possibly breathe new life into your Facebook presence.

Do you ever get frustrated when you get different data between different reporting platforms? Why does your HubSpot data look different than Google Analytics? Allison explains why on today's show.

We talk with Alex Byers about the tough digital marketing landscape and how trusted partners can lead to business success.

Taking a deep dive into the world of structured data and how it impacts your organic search results.

In our inaugural "listener rap session", Heather Chastain joins us to discuss: How can small businesses/brands navigate the new FB and IG algorithms and still reach their target audiences? Do you suggest Instagram pods? Why/why not? What are the best marketing tools for small businesses brands to invest in? What does a website need these days to capitalize on SEO?

Do you want a custom design but you're on a "theme" budget (also known as champaign taste on a beer budget)? Today we discuss the pros and cons of building a website from an existing theme vs paying for custom design.

ROI is the holy grail of the C-suite. As marketers, we're constantly pressured to provide it. So how do we measure the results of our marketing even when we think we can't?

Breathe new life into your email marketing.

Confused about how much to spend on your digital advertising? Let's walk through how to determine what to spend and where.

We weigh the pros and cons of creating your own custom application vs. using a pre-existing third-part application.

If your business has multiple locations, or even just one physical location, it's worth investing in a Local SEO strategy. Your customers and potential customers are searching for your services and you need them to visit your website, leave a review, or find your physical location. There are steps you can take to improve your chances of showing up in Google's Local Pack, Local Finder, Google Maps, Facebook and organic search rankings. In this episode, we'll discuss five Local SEO basics that range from super easy to mildly technical. Here's what you need to do.

There are a lot of ways to ruin your website. While we don't have time to cover them all, we're going share a few of the major things to avoid to make sure your website doesn't end up as a sub-par asset.

At SpinWeb, we firmly believe that culture is the fuel that powers great businesses. We're taking this episode to peel back the curtain on our culture and how it affects our productivity as well as some tips on how flexibility and workplace culture can impact marketing results.

Is link-building still effective for SEO? If so, is there a right and a wrong way to do it? Zeal Caiden from Publicity.ai is making big waves in the world of organic search and joins us to explain how to use inbound linking to give serious fuel to your SEO campaigns.

A rowdy romp through the maze of SEO myths. Links! SSL! Keywords! What's fact and what's fiction! Find out as we debunk and discuss the most popular SEO myths that just won't die.

Some followup information on GDPR (and we may have been wrong about something!) + a discussion on SEO in the age of AI-powered search.

A discussion on modern digital marketing and how private communities and customer referrals and reviews are a stronger component than ever.

Everyone is interested in getting high rankings on Google. But who has time to keep up with all the ranking factors? Have no fear... let's discuss the most important factors to focus on.

The General Data Protection Regulation (GDPR) is a new law that regulates how businesses are collecting, using and processing data from EU citizens. So how does it affect your marketing program?

With Facebook in hot water over privacy issues as well as big changes in its ad platform, many marketers are re-evaluating their social strategy. We'll share our take on the state of social marketing including perspective on the major players and how to invest your time and money.

What's the most critical signal of a successful outcome when it comes to a website project? Planning. Most people don't really get it. We'll dig into what goes into website planning and why it takes so long.

Facebook is in hot water as a result of the recent spotlight on the Cambridge Analytica Crisis. How will this affect social marketing moving forward? What players are poised to gain ground as a result and where should you be investing future efforts?

Google Data Studio is free and is a powerful way to craft custom marketing dashboards for your boss, board or leadership team. Most people don't really know how to use it or what it's capable of. We bring the magic to you and teach you how to look like a hero by using it for executive reporting.

Business relationships are built on trust and how your business is presented online is a marker of that trust. Why are so many websites out of date and overdue for a redesign? And how does this affect trust? We'll discuss a comprehensive list of things that create trust with your website visitors.

Now that we have mature digital tools to use in our marketing efforts, for years now we've been told that "everything is measurable" and that we should expect to be able to see ROI from everything. But has our obsession with data, ROI and measurement caused us to become less effective?

Organic search brings in the most qualified visitors (at a more consistent rate) than any other digital marketing channel. So why is it so hard to explain to bosses? Let's find out. Also: is Facebook losing users?

Allison gives us a primer on how to write for SEO in 2018. Also: podcasting numbers are revealed in the wake of Apple's new stats, and the evolution of audio listening habits of millennials.

2018 is the year that you finally start a podcast for your business. We'll walk through a virtual consulting session on why and how to get started.

Inbound links are good for SEO, right? But are all links good? Can some be harmful? We discuss "toxic" links and how they could actually be damaging your SEO.

Facebook has made a bombshell of an announcement that is going to affect businesses and how they use Facebook. Are you ready for the change?

Special guest: Nick Wangler from Developer Town discussed what we can learn from the Trump campaign. No matter what your political perspective, this one is a fun discussion.

A very Google-oriented episode! We discuss how AdWords does (and doesn't) affect organic search. Also, unpacking AMP and direct traffic in Analytics.

A recent article has been making waves with some bold analysis on the future of the web. Then, Rand Fishkin does a data mic drop. Also: some new Facebook toys.

If you've recently re-branded or even if you already have a strong brand, you know how valuable that brand can be. But without care and nurturing, it can wither and die. How do you "activate" your brand within your organization? Garrett Curry, Brand Strategist joins us to today to discuss this.

We discuss the pros and cons of organic SEO vs PPC and how they work together. Also: a great new Facebook update for Lead Ads!

Allison and Michael share key insights from this year's Digital Mastermind Summit.

While Facebook's organic reach has tanked in recent years, there is a way to improve it again.

5 Indispensable Google AdWords Tricks You Need to KnowAverage CTR (Click-Through Rate): Learn How Your CTR Compares7 Data-Backed Tips for AdWords Ads that Work Right Now5 Google AdWords tips for a small budget

Insights on the future of Facebook as a business tool + some AMP SEO discussion and more podcast tips.