Podcast appearances and mentions of jenny rooney

With Cathy Hackl and Lee Kebler on a recording break for the next few weeks, we would like to introduce you to “Marketing Vanguard,” our sister podcast. The word “vanguard” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast spotlights the people who are driving the marketing industry forward. The podcast is hosted by our friend and colleague, Jenny Rooney. This episode features Jenny in conversation with Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand on a mission to help those in need. Many marketers will tell you that performance marketing and altruistic company missions run on parallel tracks that don't intersect. They're wrong. Listen in as Kate explains how Bombas aligns performance marketing with its company mission. Discover Kate's transition from Investment Banking at Goldman Sachs to leading marketing at Bombas. She reveals Bombas's mission, its evolution, and innovative marketing strategies. Explore the significance of brand, collaboration, and marketing's cross-functional dynamics. With insightful stories and future plans, this episode is essential listening for marketing enthusiasts.Subscribe now for an engaging and insightful experience!Kate Huyett BioKate is Bombas's Chief Marketing Officer. Over the last five years, she has been responsible for profitably growing the company's ad spend, driving customer loyalty, and telling the brand story through both online and offline channels. In her role, Huyett oversees the company's marketing department, which includes acquisition, retention, partnerships, digital products, insights, and data and analytics.Huyett graduated from Dartmouth College with a Bachelor of Arts in Geography & Economics. After graduating, she pursued a career in Private Wealth and Investment-Grade Capital Markets at Goldman Sachs. Over the last decade, Huyett has honed her expertise in strategically growing start-ups through a mix of marketing channels. Prior to Bombas, she served as VP of Marketing at online dating site HowAboutWe, leading the company through an acquisition, and as Director of Marketing, Americas at Transferwise, overseeing its North American expansion. Kate Huyett on LinkedInBombas Website Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, the Cannes Lions Festival. In the first episode, Will Lee, CEO of ADWEEK, and Jenny Rooney, Chief Experience Officer at ADWEEK, connect with the very best in the advertising world. Tune in to hear from Lou Paskalis, Michael Kassan, Shelley Zalis, and ADWEEK'S EIC Ryan Joe about what's to come from Cannes 2024, from its rich history to this year's can't-miss moments. Hosted on Acast. See acast.com/privacy for more information.

The marketing for this film highlights Judi Dench, but she's barely in it at all. As fans of hers, Melanie and I were disappointed. The movie is ok but it wasn't what we expected and that soured our experience of the story. Melanie still did a study of female archetypes and I still studied setups and payoffs, but the real lesson this week is what happens when a story doesn't meet audience (or reader) expectations. -V."Female characters don't have to be based on female archetypes, and vice versa for male archetypes and male characters." - Melanie Hill REGISTER FOR THE 2024 SPRING WEBINAR SERIESFor access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.To learn to read like a writer, visit Melanie's website.Follow Valerie on X, Instagram and Threads @valerie_francisFollow Melanie on X, Instagram and Facebook @MelanieHillAuthor

In today's episode I had the privilege of hosting an award-winning innovator, curator, professional business journalist turned unbiased thought leader, trend-tracker and visionary, Jenny Rooney who is currently a Chief Experience Officer at Adweek. During her impressive career, she successfully launched numerous initiatives, platforms, series and events for CMOs and other C-suite executives contributing to the advertising and marketing community. Jenny spent 10 years at Forbes as Communities Director, Assistant Managing Editor and Editor and Chair of the CMO Network, and managed content and events critical to executive-level marketing decision-makers. She brings a community-first lens to everything Adweek does by constantly creating new initiatives, resources and experiential offerings to better connect with and serve marketing decision-makers and the overall marketing ecosystem.  Having a human-centric approach, Jenny always focused more on the people who comprised the industry rather than the industry itself. This is because she realized that it is the power of authentic and well-thought communication that can bring people together, create fundamental relationships and a more welcoming environment. Perhaps, being good communicators makes marketers the most caring, thoughtful and collaborative visionaries who look and push their companies towards the future.  Some powerful takeaways from today's episode: See change as an adventure  Never underestimate the power of baby steps towards your goal Solid relationships as a result of effective communication Focus more on the people than on the tactics  The ability to respond and adapt to change is fundamental for a successful marketer  Links: Guest's LinkedIn: Jenny Rooney | LinkedIn THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.com IG: KathiSR_Chief_Reinventor   FB: Kathi Sharpe-Ross or The Reinvention Exchange LinkedIn: Kathi Sharpe-Ross    Twitter: KathiSR or The Reinvention Exchange

As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Jenny Rooney, Adweek's first chief experience officer, Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we'll dive into what's driving the decision-makers of today to move the needle of some of the world's most exciting brands in incremental or monumental ways.In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.Listen to this week's episode of Marketing Vanguard to hear how Vineet continues to drive innovation at Chime, while his journey remains an inspiration to those seeking to redefine the boundaries of marketing leadership in an ever-changing world.Listen and subscribe to Marketing Vanguard on Apple Podcasts or find it on Spotify. Hosted on Acast. See acast.com/privacy for more information.

Jenny Rooney is the Managing Director and Co-Founder of Black Glass CMO House, a new membership club for CMOs focused on empowering, inspiring, and supporting the person behind the title. Before starting CMO House, Jenny spent over a decade with the Forbes CMO Network Team, where she managed content and events critical to executive-level marketing decision-makers. In this episode, Alan and Jenny discuss defining your unique skills and purpose. Jenny shares that the CMO role is full of nuance, and, to be successful, you have to embrace the “and” that comes with it. Listen to learn how to uncover your marketing superpowers and harness them for holistic growth. In this episode, you'll learn:  The importance of empathy as a CMO The power of defining your skills and purpose What it means to focus on “and” not “or” as a CMO Things to listen for: [01:00] Jenny's career path [04:00] What differentiates CMO House from other organizations [07:35] Welcoming diverse perspectives [09:00] Qualities of great CMOs [11:00] Weathering challenges in marketing [15:30] Adapting to new ways of working with tight constraints [19:30] Clarifying your skills and purpose [24:00] Approaching the metaverse [27:30] Using business for good [31:00] The role of CMOs in driving growth [34:00] Re-defining creativity [37:15] Transitioning from CMO to CEO [40:00] Embracing the nuance of the CMO role [44:45] What marketers need to learn more about Resources Mentioned: Jenny Rooney CMO House Black Glass Katie Klumper, founder of Black Glass Gartner Report on Marketing Spending Connie Brams at Unilever as CMO title goes away (Adweek) Metaverse & Web3 Purpose ESG Growth Creativity CMO-CEO transition – Jeff Jones, Brian Nichols, Seth Kaufman Jenny Rooney on episode 158 of Marketing Today Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jenniferrooney/  https://twitter.com/jenny_rooney Connect with Marketing Today and Alan Hart:   http://twitter.com/abhart  https://www.linkedin.com/in/alanhart  http://twitter.com/themktgtoday  https://www.facebook.com/themktgtoday/  https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

This week on the “Marketing Today” podcast, Alan talks with Jenny Rooney, editor of the CMO Network at Forbes. Rooney, who also runs initiatives at Forbes such as the CMO Summit and the Forbes CMO University Alumni series, has 25 years of experience as a business journalist, including as a reporter and editor of CMO Strategy at Advertising Age, editor-in-chief in sales and marketing management at VNU, contributing editor at Chief Executive Magazine, and senior writer at Business 2.0. During their discussion, Rooney discusses the role of CMOs, what is taking place in marketing currently, as well as the opportunities, popular developments, and challenges that CMOs are faced with. If you have been just as concerned about the decline of available marketing talent as the industry has, stay tuned for Jenny’s insights on what can revive this troubling trend. With her contributions and research into the ever-changing marketing space, Rooney shares what marketing leaders are up against right now. Rooney shares her take on situations that CMOs are encountering: "CMOs need to be driving business growth," says Rooney. "They say that CMOs are on the hot seat. And I think that is because they are constantly trying to balance short term wins against true long-term brand building." Rooney goes on to state, "we are also judging people based on innovation and change, and to do that as a CMO, I would imagine, you feel sort of this pressure to want to experiment with things and new technologies." Highlights from this week’s "Marketing Today": Jenny Rooney discusses herself and how she got her start in her career. (01:15) Does Jenny have an interest in working as a CMO? (04:50) How does Jenny feel about the state of marketing today? (06:55) Does Jenny believe the role of the CMO is changing? (09:54) Who is impressing her these days? (12:21) What is being done about the talent issue in the industry? (15:14) Jenny describes the Forbes CMO University Alumni series. (18:01) How does Jenny make sense of all of the things that are influx in the industry? (22:27) What is on the horizon for marketing leaders? (26:31) Are there any threats to CMOs? (30:05) Has there been an experience in Jenny Rooney’s past that made her who she is today? (32:59) What advice would Jenny give her younger self? (37:08) What drives Jenny these days? (38:35) Are there any companies, brands, or organizations that Jenny believes marketers should pay attention to? (39:04) What does Jenny Rooney see for the future of marketing? (41:10)  Resources Mentioned: ANA Masters Circle Forbes CMO Network Forbes CMO Interviews Forbes CMO Summit ANA Education Foundation (AEF) Michael Herr (bio) Dispatches by Michael Herr Donate Life Biggest Asshole Campaign Beyond Advertising by Jerry Wind and Catharine Hays Support the show.

Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!

What does a journalist who spends every single day with CMOs think about how today's marketing leadership can help define the future of business? I grabbed a quick interview with Jenny Rooney, editor at CMO Forbes, while at Cradle Marketers, an event about shaping the future of marketing held at Miami University.

Hosts Catharine Hays and Jenny Rooney talk with Melina Engel, CMO of SimpliSafe, and Dean Evans, CMO of Hyundai, about their advertising strategies for the Super Bowl on The CMO Spotlight. See acast.com/privacy for privacy and opt-out information.

Hosts Catharine Hays and Jenny Rooney talk with Jean-Marc Pailhol, CMO at Allianz, and Chris Hummel, Senior Vice President and CMO at United Rentals, to find out more about their marketing and branding strategies on CMO Spotlight.Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today's Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future. See acast.com/privacy for privacy and opt-out information.

Hosts Catharine Hays and Jenny Rooney talk with Peter Weingard, VP of Brand Strategy and Content at West Elm, and Catherine Hernandez-Blades, Senior Vice President and Chief Brand Officer at Aflac, to find out more about their marketing and branding strategies on CMO Spotlight.Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today's Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future. See acast.com/privacy for privacy and opt-out information.

Hosts Catharine Hays and Jenny Rooney talk with Jeff Brooks, CMO of Casper, and Peter Giorgi, CMO Celebrity Cruises, to find out more about the driving concepts of Personalization and Experiences within the marketing sphere on CMO Spotlight.Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today's Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future. See acast.com/privacy for privacy and opt-out information.

Hosts Catharine Hays and Jenny Rooney talk with Nick Drake, Executive Vice President Marketing & Experience at T-Mobile USA, and Rick Gomez, CMO of Target, about their key takeaways from the recent Cannes Lions Festival in France on CMO Spotlight.Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today’s Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future. See acast.com/privacy for privacy and opt-out information.

You always hear the key to online marketing is content, but what does that really mean? How do you know if you have good content and how do you know if you’re reaching the right people? Content is not just text, it’s everything a brand does. It’s basically anything where a customer is engaging with your brand. Jenny Rooney, editor of CMO Network, shares some tips on how to make good content and optimize it to increase your reach. Amanda Slavin, CEO and founder of CatalystCreativ, a full service experiential marketing agency, says that you have to emotionally connect with your internal teams and with your audience to change the way they experience your brand. She shares the seven levels of engagement to guide you exactly how to do that. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

*NEW* Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today’s Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future. Hosts Catharine Hays and Jenny Rooney talk with Elizabeth Rutledge, CMO at American Express, and Jay Livingston, CMO at BARK/Bark Box, about what it's like for a new CMO's first 100 days in the role on CMO Spotlight. See acast.com/privacy for privacy and opt-out information.

Dave brings a blend of classical marketing acumen (from his days at P&G) along with entrepreneurial instinct to navigate today’s changing business landscape. He is recognized throughout the industry as an innovator that bridges the worlds between brand marketing, digital, and entrepreneurship. He also co-founded The Brandery, one of the top 10 Startup Accelerators in the US. Most recently, Dave authored the best-selling must-read: Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was recognized as the Grand Prix winner in the 2017 Atticus Awards. He has a B.S. Marketing from Miami and with Jenny Rooney, co-created the Cradle of Marketers program within the Farmer School of Business.

Jenny Rooney is one of the most trusted names in journalism when it comes to corporate news and people who make it. Weekly, you can see her interviewing the world's top CEO's and CMO's, in paper and at conferences. She also helped create Miami's Cradle of Marketers conference (with fellow alum Dave Knox), which brings back some of Miami's brightest alumni to give advice and network with current students in the Farmer business school. She also deserves some credit in Beyond High Street as I created the idea of it simply thinking about how to extend the great work she does at the Cradle of Marketers. Makre sure to follow her on twitter to hear some great interviews with the world's best business minds.