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In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual nature of the event (The festival within the festival), which encompasses both creativity and marketing effectiveness. They explore the importance of connecting creativity with commercial frameworks, the impact of AI on marketing, and the significance of craft in advertising. The discussion also touches on the American marketing landscape and the future of Lions Intelligence, emphasizing the need for effective communication in marketing strategies.We hope you enjoy the show!Our Guest:David TiltmanChief Content Officer, WARC; SVP Content, LIONS Intelligencehttps://www.linkedin.com/in/david-tiltman-5a2a6614/Follow our updates here: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/Episode Takeaways:Cannes Lions has evolved significantly since 2008, becoming a major global marketing event.The festival includes both a core event and a vibrant fringe, offering diverse experiences.Creativity must be linked to commercial effectiveness in today's marketing landscape.The rise of AI is reshaping how marketers approach creativity and effectiveness.Craftsmanship in marketing is essential and cannot be easily automated.The American marketing landscape is sophisticated but has its challenges.The Multiplier Effect highlights the importance of effective marketing strategies.Marketers need to communicate effectiveness in relatable terms to a broader audience.The tension between best practices and market trends is a significant challenge.Lions Intelligence aims to provide valuable insights and tools for marketers.Chapters00:00 - Introduction00:58 - The Evolution of Cannes Festival03:48 - Experiencing the Fringe and Spontaneity05:55 - Making Effectiveness Entertaining07:54 - Balancing Creativity and Effectiveness09:45 - The Shift in Festival Programming11:48 - The Multiplier Effect and Industry Response14:24 - Emerging Trends and Frameworks16:10 - The Evolving Landscape of Marketing Practices18:40 - Navigating the Creator Economy and Brand Recognition21:30 - The Craft of Marketing: Balancing Creativity and Consistency22:46 - American Marketing: Insights and Challenges27:34 - Introducing Lions Intelligence: A New Era in Marketing Research
Alex & Jill Dvorak unpack key US retail stories: Glossier on TikTok, Adidas' Superstar comeback, NRF Back-to-School data & Prime Day showdown.⏩ Jump straight into it:00:00 Welcome & Intro to Jill Dvorak (NRF)00:47 Glossier's Big TikTok Move03:17 Adidas Superstar Relaunch (Missy Elliott & Samuel L. Jackson)05:15 Cannes Lions: Creators vs Agencies (Walmart Connect & more)07:54 NRF's Back-to-School Insights (Shopping Trends & Spending)11:09 Amazon Prime Day vs Walmart & NordstromWelcome to our first-ever **Five Things Friday USA Edition!** Alex sits down with the brilliant **Jill Dvorak (SVP Content, NRF)** for a lively chat on the hottest US retail and commerce stories of the week:
Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people's lives with the world's best transportation. Lyft does business in the US and Canada, and has about $6 billion in revenueBrian has been at Lyft for about 15 months. Before that, he has worked at three of the world's most valuable companies: Google, Meta and Apple. He has also worked at Levi Straus, Eventbrite, and AirBnB. Brian had no idea growing up in Flint, Michigan that his life would unfold this way. Recorded in person at the Cannes Lions Festival of Creativity, tune in for a heart-to-heart conversation with Jim and Brian!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this special English-language episode of wieCommerce?, we're joined by none other than Andrea Garabedian from Twitch.Andrea was among the first 50 employees at the iconic live-streaming platform, now part of Amazon, and brings a wealth of insight from the early gaming days to today's dynamic and diverse Twitch universe.Recorded live at the Cannes Lions Festival 2025 in the Amazon Content Creator Studio, Max – together with Amerge CEO John – dives into an engaging conversation with Andrea about Twitch's evolution, the power of the “Just Chatting” category, and how both creators and brands can harness the platform's potential. Plus, Andrea shares her favorite streamers and gives us a peek into what's next for Twitch.Tune in and enjoy the conversation!Chapters(00:00) Welcome(01:57) Introduction to Twitch(03:50) Popular content on Twitch and how brands can leverage them(06:01) How Twitch helps with customer acquisition(07:17) Twitch initiatives for Europe(08:54) How brands get started on Twitch(10:17) Monetization and advertising opportunities for creators(11:35) Andrea's favorite streamer(12:41) Product updates and upcoming Twitch features(14:05) Twitch success stories
In dieser besonderen englischsprachigen Episode von wieCommerce? begrüßen wir Andrea Garabedian von Twitch.Andrea war eine der ersten 50 Mitarbeitenden bei der bekannten Live-Streaming-Plattform, die 2014 von Amazon übernommen wurde – und sie bringt spannende Einblicke aus der Anfangszeit bis hin zur heutigen, vielfältigen Twitch-Welt mit.Das Gespräch haben wir während des Cannes Lions Festival 2025 im Amazon Content Creator Studio aufgezeichnet – gemeinsam mit John, dem CEO von Amerge. Wir sprechen mit Andrea über die Entwicklung von Twitch, das Phänomen „Just Chatting“, wie Marken und Creator die Plattform strategisch nutzen können, welche Streamer sie selbst gerne schaut – und vieles mehr.Viel Spaß!
We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this very special episode of Women Lead, host Nadia Koski brings you the bold ideas, vibrant voices, and high energy straight from the Cannes Lions Festival of Creativity. Recorded live in Cannes, France, this episode features on-the-ground interviews with inspiring global leaders who are shaping the future of tech, AI, marketing, and inclusive leadership.In collaboration with Microsoft Advertising, Nadia sat down with:Sunita Richardson, Head of Brand & Campaign Strategy, Microsoft We explore the evolving relationship between AI and creativity, and how storytelling is being redefined in an age of disruption.Ravleen Beeston, Regional Vice President, Microsoft Advertising UKRavleen shares what it takes to lead through rapid change with empathy, resilience, and purpose, and why advocacy is non-negotiable.MJ DePalma, Head of Inclusive Business Impact, Microsoft AdvertisingMJ takes us behind the scenes of one of Cannes' most talked-about panels, “The Future of AI Personalization is Inclusive,” and the case for using inclusive data and neuroscience in advertising strategy. Plus, a quick insight from Pranav Yadav, CEO of Neuro-Insight, on the science behind creative messaging and subconscious influence.We also had some fun on the Croisette with Stefanie Beach, Host of The Digital Marketeer podcast. Nadia and Stefanie talked about reinvention and leadership as Stefanie shared her journey from corporate to founder. Don't miss her #Cannesversations podcast series over at The Digital Marketeer podcast.Hit ‘play' and let Cannes come to you.Links & Mentions:The Digital Marketeer Podcast by Stefanie Beach: Listen on SpotifyLearn more about Microsoft Advertising: microsoftadvertising.comMore from The Digital Distillery: thedigitaldistillery.comProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram
In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to discuss everything from AI and retail media to community and representation. Ben spoke with Matt Barash from Nova, Victoria Usher from GingerMay, Toby Jenner from WPP Media, Growth Consultant Steph Inez Matthews, Joe Zappa from Sharp Pen Media, Karina Kogan from Napster, Chris Dunne from ThinkBox, and Lauren Wetzel from InfoSum. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy. If you're working with retail media in any capacity, you'll benefit from Drew's candid insights into what's working, what's not and how to create real value through presence, simplicity and strategic alignment. From the power of in-store media to the fragmentation of first-party data systems, this episode brings clarity to a complex landscape. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Drew Cashmore: Drew Cashmore is the Chief Strategy Officer at Vantage and a seasoned retail and retail media strategist. He has a background in building, commercializing and scaling intrapreneurial ventures within some of the world's largest retailers. Drew was an original architect and former executive at Walmart Connect in both the U.S. and Canada, where he played a key role in scaling the business to over $2 billion. His contributions included insourcing the business, establishing brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. He was also a founding member of Walmart's eCommerce and digital marketing platforms, and previously served as the CMO of Firework, and is the Co-Founder and Managing Director of Adaptive Retail Group. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gilbert sits down with Colin lewis & Kiri Masters each day to summarize the themes.
Tune in to hear some of Amazon's announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.
Send us a textIs your influencer marketing driving revenue — or just likes? Are you looking to drive clicks, and content creation, straight into sales?Unilever sent ripples through the industry when it announced in March 2025 that it would be investing half of all its ad spend in Influencer marketing. And, Wild, the natural, refillable bodycare brand, is one of its brands, adopting this influencer-first strategy; producing 5,000 pieces of content every quarter.In this episode, coming to you live from Cannes Lions Festival, host Sammy Albon talks to Laura Donadio, Global Head of Influencer & Partnerships at Wild, with a deep-dive into a conversion-led influencer strategy that supercharges the marketing funnel.Listen to this 20-min podcast, for insights into:
Day 3 from the Cannes Lions Festival of Creativity and we take you behind the scenes of into the judging room, chat to Jimmi McGrath of Droga5 about the judging process, we go behind the scenes into the work and what is winning, you will hear from Jung A Kim from Innocean & Sungwoon Jee CMO of Hyundai about their Grand Prix win. All about the work today Hosted on Acast. See acast.com/privacy for more information.
Emma Watson swapped scripts for sports on a certain Oxford University athletic team. Caroline has some words for her, if that gives you any clue about which sport it is. Also across the pond, the Kelce boys take Cannes Lions Festival to talk about the success of their podcast, New Heights. But the real star of the show? The outfit Jason wore in his panel there.The dad vibes are strong with this one. In this episode of Well Played, we also cover: How the midwest brought Caitlin Clark and Tyrese Haliburton to BFF status The impact Clark's injury absence had on WNBA viewership Our inaugural “Pretty Boys of the NFL” segment, ft. Jalen Hurts' second wedding, Joe Burrow's thirst traps (debatable) and the Kelce bros in France Why Tyreek Hill and Noah Lyles need couples therapy How JJ Spaun came back from a late-night parenting emergency to win the US Open Blake's IG: @blaaakkkke Caroline's IG: @cghendy theSkimm's IG: @theskimm PS: Sign up for the Skimm Sports newsletter at theskimm.com/sports Learn more about your ad choices. Visit megaphone.fm/adchoices
If there was any doubt that everything is an ad network, this year's Cannes Lions Festival of Creativity proves otherwise. To Peggy McCann, chief media officer at GSD&M ad agency, all signs point to one thing: retail media networks aren't going anywhere anytime soon. It's a tall order, but perhaps fits within the expectations of Cannes' pageantry. For media planners like McCann, the question is: is the Cannes flash enough to attract ad spend?
Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the power of AI for global marketing, Hosted on Acast. See acast.com/privacy for more information.
Bonjour. Eli and Clara will be dropping daily episodes of the podcast, recorded live and uncut from the Cannes Lions Festival next week. We'll break down some of the Croisette's highs and lows, plus get the rundown of what some former D1FM guests are seeing on their end. Hosted on Acast. See acast.com/privacy for more information.
The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we're back to talk about brand culture more broadly. Of course that will involve AI from time to time, but I'll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.For those who don't know or are unfamiliar, the Cannes Lions Festival of Creativity is part awards show, part industry conference, and probably the biggest annual gathering of brands, marketers, entertainment folks, tech folks, and media on the planet. Anything and anyone that touches a brand—from social platforms, to sports stars to celebrities—is there. This year, ahead of the festival that kicks off June 16th, Apple has been named the Creative Marketer of the Year. Now, Apple is an iconic marketer, an all-time, first ballot Hall of Famer. But in my opinion, 2024 has been a bit of a mixed bag. So why is this Apple's year? To discuss where this past year fits in the pantheon of Apple's greatest hits, I called up Elizabeth Paul. A strategist by trade, Paul is the chief brand officer at award-winning ad shop The Martin Agency. You'll know their work for major brands like Geico, UPS, the new Axe work with Pete Davidson, and much more. More importantly, she's always up for some hot take banter about the work and culture around advertising and brands. Last month, a new doc called The Seat debuted on Netflix about how Mercedes' Formula One team decided on a successor for racing legend Lewis Hamilton. Hamilton had announced his departure, so the racing giant was forced to strategize its next move quickly and discreetly. That's where WhatsApp comes in. The entire process of evaluating and naming young Italian driver Andrea Kimi Antonelli played out over the messaging app. “The Seat” is not only a feature doc, but an excellent piece of brand entertainment, produced in partnership with WhatsApp. This episode I was excited to chat with Meta's head of global consumer marketing Eshan Ponnadurai to talk about the process behind the doc, as well as the role it plays in the brand's overall strategy. Esh has worked on major brands from Ford and P&G, to Uber, YouTube and Google. He's got a long history of finding compelling and authentic brand stories to tell in unique ways.
Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and Noel Bunting, juror on Digital Craft Lions and chief creative officer at Publicis London.The judging trio talk about the importance of instinct, why Cannes serves as a reminder of the "art of the possible" and how the connection between creativity and technology is used to hack the algorithm in advertising. Further reading:Should Cannes Lions be more focused on practical business solutions?Arthur Sadoun calls for ‘different approach' at Cannes amid economic challengesApple named Cannes Lions Creative Marketer of the YearCampaign announces agenda for debut of Campaign House at Cannes Lions 2025Cannes Lions introduces safe zones'Rewarding work while accepting suffering': IPA, D&AD and Cannes Lions respond Hosted on Acast. See acast.com/privacy for more information.
Lauren and Josh are packing their linen pants and heading to the south of France! The duo breaks down a preview of the Cannes Lions Festival of Creativity, and why the heck they're going to it (and not VidCon).Also: the "Beige Lawsuit" is over, YouTube and Disney battle for key talent, plus quick takes on Dubai's creator push, Kai Cenat's Streamer University, and Hasan's recent comments on Twitch. 00:00 Intro & Upcoming Trip to Cannes03:18 What is the Cannes Lions Festival of Creativity?05:31 Cannes vs. VidCon06:54 What to Expect at Cannes10:03 The "Beige Lawsuit" Gets Dismissed14:48 Disney Acquires Cocomelon Streaming Rights17:54 Disney Sues YouTube for Poaching an Executive20:59 Upload: Dubai Wants to Attract 10,000 Creators21:42 Upload: Kai Cenat's "Streamer University"23:22 Download: Hasan Piker's "Egregiously Insufficient" Twitch Suspension26:18 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode, we unpack the many layers of confidence - how it's built, lost, and regained. We're joined by Art Director Anastasia Simone and creative entrepreneur and illustrator Joy Richu, both proud See It Be It alums from the Cannes Lions Festival. Anastasia and Joy take us on a journey through their creative paths - spanning places like Hong Kong and Nairobi - as they reflect on how their early environments sparked their passions, how they've cultivated confidence, and how they continue showing up fully in their creative careers. It is a reminder that confidence isn't just an inside job. It's deeply influenced by our community, environment, and the courage to keep going. This episode was produced by Hauwa Otori with help from Osheiza Otori. Music composed by Kevin Edwards. Thank you to Carl Robinson, Jr. for his contribution. You can follow Founders International Network on LinkedIn and BBP on Instagram.
In this episode of the Barber's Brief, hosts add a little twisst.Vassilis and Marc discuss their upcoming Cannes Lions Festival of Creativity attendance. They explore the significance of the festival, its structure, and the various components that make it a premier event in the marketing and creativity space. The hosts share their excitement about networking opportunities, notable speakers, and key themes such as AI and the creator economy. They also touch on new award categories and their plans for media coverage during the festival.Enjoy the show!Timestamps00:00 - Introduction 02:56 - Exploring the Festival's Structure and Events05:58 - Key Themes and Topics of Interest08:56 - Insights on the Creator Economy and AI12:01 - Notable Speakers and Jury Members15:00 - Navigating the Festival Experience17:54 - Conclusion and Future Plans
Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment and technology while also passionate about creating high-performing teams. As the Chief Growth Officer for LIONS, Ed is focused on creating and implementing a sustainable and long-term growth strategy in line with the LIONS vision. If you want to follow Ed on Linkedin - connect here https://www.linkedin.com/in/ed-davidson-184ab938/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy.Here's more detail on what we covered today:Learn more about Cannes LIONS Creators here. (Will we be seeing you there??)Follow Marian Brannelly on LinkedIn.Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter Trump's tariffs killed his TikTok dealMrBeast says it'll be 'way cheaper' to make his Feastables chocolates outside the US because of Trump's tariffsQTCinderella's business is in trouble after tariffsInstagram's latest attempt to copy TikTok will bring improvements to its "content search" - TubefilterInstagram tests locked reels that can be accessed with secret codes | TechCrunchNas Daily's Dubai hotel has maker spaces for creators--and lets some share in its revenue - TubefilterCoryxKenshin's manga just sold 200,000 physical copies in a week - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
Anna Yang is an award-winning advertising creative. She has been named one of the Top 30 creatives in China by Campaign Brief. She is also the youngest ever delegate to have represented China and won gold at the Cannes Lions Festival of Creativity. In this episode, we engage in a chaotic and diverse conversation about chaos theory, gravity, and Anna's eviction and attack in New York. We talk about the philosophical nature of math, whether anything is truly random in life, and how we are all modern day cyborgs. The discussion then delves deeply into the cultural and biological significance of blood, examining how blood may serve as a social construct that connects all of humanity. This episode is a mix of science, personal anecdotes, and reflective thought experiments on kinship and love. _____________________ If you enjoy this show don't forget to leave a rating! Follow Us On Instagram: https://www.instagram.com/thehonestdrink_/ RedNote: THD The Honest Drink WeChat: THD_Official Find us on: Spotify, Apple, Google Podcasts, YouTube, 小红书, Ximalaya, 小宇宙, 网易云音乐, Bilibili or anywhere else you get your podcasts.
Anna Yang is an award-winning advertising creative. She has been named one of the Top 30 creatives in China by Campaign Brief. She is also the youngest ever delegate to have represented China and won gold at the Cannes Lions Festival of Creativity. In this episode, we engage in a chaotic and diverse conversation about chaos theory, gravity, and Anna's eviction and attack in New York. We talk about the philosophical nature of math, whether anything is truly random in life, and how we are all modern day cyborgs. The discussion then delves deeply into the cultural and biological significance of blood, examining how blood may serve as a social construct that connects all of humanity. This episode is a mix of science, personal anecdotes, and reflective thought experiments on kinship and love.____________________下载节目文字版: Episode Transcripts____________________If you enjoy this show don't forget to leave a rating and subscribe!小红书: THD The Honest DrinkFollow Us On IG: @thehonestdrink_Join Us On WeChat: THD_OfficialEmail: thehonestdrink@gmail.comFind us on: Spotify, Apple Podcasts, YouTube, 小宇宙, 喜马拉雅, 网易云音乐, 小红书, Bilibili or anywhere you get your podcasts.
David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.
David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.
David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.
Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. So we asked Rory on to the podcast to discuss, with two expert guests from the sports industry, Louise Johnson and Andy Meikle. Rory Smith joined The Athletic from the New York Times, where he spent eight years as Chief Soccer Correspondent and then Global Sports Correspondent. He has previously worked for The Times of London, The Independent, the Daily Telegraph and ESPN. He is a regular contributor to BBC 5 Live. He is the author of two books on soccer: Mister and Expected Goals.Louise Johnson is Global CEO of Fuse, Omnicom's sport and entertainment agency whose clients include many of the biggest organisations in sport including PepsiCo, Google and Vodafone. Louise was chair of judges for the sport category at the Cannes Lions Festival and was named as one of the FT's women of the year. Andy Meikle is the founder and CEO of Recast, a fintech company that enables media owners to monetise digital content from £0.01, with payments via RecastPay, a wallet that distributes earnings in real time to multiple parties including affiliates, such as athletes. He was formerly one of the founders of Sportlobster, digital platform which had Cristiano Ronaldo as the company's brand ambassadorUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
A Campaign feature revealed the proportion of people experiencing or witnessing bullying and harassment in adland has increased from 34% in 2023 to 47% this year.This episode speaks to Lorraine Jennings-Creed, director of wellbeing services and culture change at Nabs, who delves into the issue, digging up why the ad industry has a problem and if it might be getting worse. She talks about how power dynamics in the industry intensify issues of bullying and harassment and what impact this has on businesses and people in adland.Hosted by Campaign's tech editor Lucy Shelley, Jennings-Creed is joined in the studio by Campaign's UK editor Maisie McCabe and culture and creativity editor Alessandra Scotto di Santolo.They discuss instances that occurred at Cannes Lions Festival of Creativity this year and what role event organisers should play, including a conversation with Dagmar Bennet, new business and brand partnerships director for Brixton Finishing School, who came forward after experiencing harassment this year. She discusses how the industry has reacted to her openness four months on.Nabs is a support charity for people in advertising and media, and has been around for over 100 years.If anyone has experienced bullying or harassment or is in need of support, please call Nabs advice line on 0800 707 6607.Further reading:Nabs launches training for managers in mental wellnessNever mind 'wellness', it's time to properly focus on mental health Hosted on Acast. See acast.com/privacy for more information.
At this year's Cannes Lions Festival for Creativity, multi-national logistics company DP World won a Titanium Lion for “The Move to Minus 15,” produced in partnership with Edelman. Daniel Van Otterdijk, DP World's Group Chief Communications Officer, joins Jackie Cooper, Edelman's Chief Brand Officer, for a behind-the-scenes look at the campaign and how it helps build … Continue reading "DP World's Daniel Van Otterdijk on Forming Industry Coalitions to Accelerate Decarbonization"
Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this bonus part, Adweek's Editor in Chief Ryan Joe recaps some of the biggest conversations from the festival. Hosted on Acast. See acast.com/privacy for more information.
What will be the impact of AI on the creative industries, and how can we meet this moment? This is the final episode of my series of interviews over the last few weeks leading up to and through the Cannes Lions Festival of Creativity. It offers a map for the future based on those conversations, and observations of the speed of change. If you haven't seen it, look up the Volvo ad that was just published on social media. It took one person, 24 hours to create. This ad could not have been made in May, when I started this series of interviews. Creativity and innovation are oxygen for the world's best businesses. Increase the flow and they soar. Limit the supply and they wither and ultimately die. That has been true for longer than anyone reading this has been alive. What is also true is that until now, that creativity, that ability to come up with original ideas that solve problems has been limited to human beings. With the arrival and advances in AI, will that still be true five years from now? Two? Tomorrow? Over the last few weeks, I've interviewed ten different leaders from across the creative industries. Brand leaders, agency founders, global agency heads, global client leads, production experts, creator community experts, consultants, and an advertising industry legend. And while I was at Cannes, I talked to two dozen more about where the creative industries are headed and what they need to do to ensure their future. These industries are a complex eco system of competing and contradictory forces built on what I believe is the worst business model in the world: selling original ideas based on how long it took to conceive and deliver them, and then giving up the ownership and the economic benefit of those ideas forever. It is the equivalent of pricing a Picasso based on how long it took him to paint it. It is selling every patentable idea based on the cost of the labor, while ignoring the impact on people's lives. According to some reports it takes 24 hours to build an iPhone. Imagine if Apple broke that down into a scope of work and then sold each iPhone for the cost of that scope and, with it, the ownership of the IP. For how long would they remain the most valuable business in the world? The daily advances of AI challenge every aspect of the creative industries. From defining and articulating the problem, to conceiving, creating and delivering solutions. Every part of the process is being radically changed. And the extent of that change is limitless. So what should we do about that?
Does your AI do what you need it to do? This episode is part of a series of conversations I've been having in partnership with the Cannes Lions Festival of Creativity. Over the last few weeks, I've been focusing my study of leadership through a single lens, the impact of Artificial Intelligence on the Creative Industries. I'd planned on ending the series with my interview of Sir John Hegarty, but I recorded two bonus episodes during Cannes that I felt were an important part of the conversation. Adam Tucker is the Global Account Lead at WPP for Mondelez, and he reached out to me after listening to the first few episodes in this series. He pointed out that while we were focusing on how AI will impact the process of how the creative industries work, we hadn't talked about how it is already changing the work itself. WPP has made a significant investment in AI. The press reports that it's spending about $318 million annually in WPP Open, a set of AI capabilities that are now available to its 35,000 employees around the world. Adam explained why from his perspective, this investment creates a competitive advantage. I'm not an AI expert, nor have I seen WPP Open firsthand, to pass any judgment on its capabilities, and whether it is in fact superior to other forms of AI that are publicly available. This conversation is not intended to convince you whether WPP has created a competitive advantage or not. What it does establish is one clearly differentiated benchmark in the ecosystem of AI that are now springing up across the creative industries, and therefore, it provides one measurement against which to evaluate your own relationship with artificial intelligence. I'll wrap this series this week with one more bonus episode and then a recap. In the meantime, thanks for listening.
From the Consensus stage, this episode focuses on the future of immersive technologies, underlining how brands and creators are utilizing these platforms to drive community engagement and social responsibility initiatives.In this episode, we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart's virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of celebrity tokens on culture and commerce and media licensing within the evolving landscape of AI. This episode was recorded live at Consensus 2024 in Austin, TX.Links mentioned from the podcast: Justin Breton's TwitterLaurie Keith's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-Safe (formerly Gnosis Safe) is the ownership layer of web3 with the most battle tested smart accounts. Trusted to secure over $100 billion, Safe offers unparalleled usability and security for individuals, DAOs, and institutions. Experience true digital ownership with Safe's flagship web and mobile wallet and its leading account abstraction infrastructure. Get started today at safe.global.-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A couple of weeks ago, the advertising and communications industry gathered on the beaches of Cannes for the Cannes Lions Festival of Creativity. In addition to celebrating the best creative work of the past year, there are executives from around the industry connecting to figure out what's next. Our own Lauren Livak Gilbert was part of that throng, and she returned with some great insights we just had to share, so we put her in the hot seat for a change.
Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this final part, Adweek's Editor in Chief Ryan Joe, Executive Editor Jameson Fleming, Brand Editor Rebecca Stewart, and Creative Editor Brittaney Kiefer link up to reflect on the entire festival. Hosted on Acast. See acast.com/privacy for more information.
Live from the Cannes Lions Festival of creativity where commerce and retail media took center stage we turned to Jeff Cohen, Principal Evangelist at Amazon Ads to help navigate the changing world of the Amazon Canvas and how brands should be utilizing the suite of options from AMC to Prime Video and beyond.
Join me by the river Vitava in Prague for a beer and a chat about the 2024 Cannes Lions Festival.
Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this second episode, ADWEEK's CEO, Will Lee, interviews some of the biggest names at Cannes with top ADWEEK voices. Delve into the exciting group chats and panel discussions at ADWEEK House with Sir Martin Sorrell, the founder of S4 Capital, and Alexis Ohanian, co-founder of Reddit. Hosted on Acast. See acast.com/privacy for more information.
Surgeon General Dr. Vivek Murthy paints a stark picture of the mental health crisis among young people, the impact of social media, and explains his call for warning labels on social media platforms. And CNBC's Emily Wilkins reports on how crypto companies are trying to influence Washington ahead of the November election. Ahead of oral arguments in a case from the SEC, Kraken CEO Dave Ripley shares insights on the state of the crypto market and the company's battles with the SEC. Plus, Elon Musk, speaking at the Cannes Lions Festival, urged advertisers to come back to X. Dr. Vivek Murthy - 13:33Emily Wilkins - 24:49David Ripley - 29:55 Dr. Vivek Murthy, @Surgeon_GeneralEmily Wilkins, @emrwilkinsDavid Ripley, @DavidLRipleyJoe Kernen, @JoeSquawkAndrew Ross Sorkin,@andrewrsorkinBecky Quick,@BeckyQuickKatie Kramer,@Kramer_Katie
The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast.This episode was recorded at the Cannes Lions Festival of Creativity.Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence podcast on Apple or SpotifyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, the Cannes Lions Festival. In the first episode, Will Lee, CEO of ADWEEK, and Jenny Rooney, Chief Experience Officer at ADWEEK, connect with the very best in the advertising world. Tune in to hear from Lou Paskalis, Michael Kassan, Shelley Zalis, and ADWEEK'S EIC Ryan Joe about what's to come from Cannes 2024, from its rich history to this year's can't-miss moments. Hosted on Acast. See acast.com/privacy for more information.
Edited highlights of our full length conversation. Are you aiming high enough? This episode is the fourth in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing on a study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or should we adjust and iterate slowly and carefully? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. Yasu Sasaki is the Global Chief Creative Officer of Dentsu. His company has a presence in over 145 countries and regions, and they've been working with artificial intelligence, in one form or another, since 2011. One of the main questions facing the creative industries is which companies will see AI as an opportunity to stretch the boundaries of human creativity. To recognize that the limitations in our creativity are no longer practical, financial, or time-based, but are, in fact, our own confidence in our capacity to think originally. We can also use this opportunity to create greater efficiency, a worthy ambition in a world in which resources are scarce and a life in which the time available to us is finite. In theory and in practice, we can both raise the bar and lower cost. But we must be careful how we do it. At the end of the series, I'll offer some thoughts on what we've heard and learned and where we might go from here. In the meantime, thanks for joining us.
Edited highlights of our full length conversation. Are you aiming high enough? This episode is the fourth in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing on a study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or should we adjust and iterate slowly and carefully? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. Yasu Sasaki is the Global Chief Creative Officer of Dentsu. His company has a presence in over 145 countries and regions, and they've been working with artificial intelligence, in one form or another, since 2011. One of the main questions facing the creative industries is which companies will see AI as an opportunity to stretch the boundaries of human creativity. To recognize that the limitations in our creativity are no longer practical, financial, or time-based, but are, in fact, our own confidence in our capacity to think originally. We can also use this opportunity to create greater efficiency, a worthy ambition in a world in which resources are scarce and a life in which the time available to us is finite. In theory and in practice, we can both raise the bar and lower cost. But we must be careful how we do it. At the end of the series, I'll offer some thoughts on what we've heard and learned and where we might go from here. In the meantime, thanks for joining us.
Are you aiming high enough? This episode is the fourth in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing on a study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or should we adjust and iterate slowly and carefully? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. Yasu Sasaki is the Global Chief Creative Officer of Dentsu. His company has a presence in over 145 countries and regions, and they've been working with artificial intelligence, in one form or another, since 2011. One of the main questions facing the creative industries is which companies will see AI as an opportunity to stretch the boundaries of human creativity. To recognize that the limitations in our creativity are no longer practical, financial, or time-based, but are, in fact, our own confidence in our capacity to think originally. We can also use this opportunity to create greater efficiency, a worthy ambition in a world in which resources are scarce and a life in which the time available to us is finite. In theory and in practice, we can both raise the bar and lower cost. But we must be careful how we do it. At the end of the series, I'll offer some thoughts on what we've heard and learned and where we might go from here. In the meantime, thanks for joining us.
Edited highlights of our full length conversation. Are you seizing what is starting? This episode is the third in a series of conversations I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. Asmita Dubey is the Chief Digital and Marketing Officer of L'Oréal. Her company is the fourth largest advertiser in the world. They are a 115-year old business that owns 37 brands. It's easy to see the world presumptively. To presume that big companies always move more cautiously, that they are slower to see, to adopt, and to adapt to disruptions in the eco system around them. But if your company believes, as Asmita frames it, in seizing what is starting, if you operate from a foot forward perspective, if you are relentlessly curious and consistently committed to the belief that creativity and innovation are all that separates you from your competitors, then the size of your company does not matter. Big or small. Old or new. You can seize what is starting, and define the future on your terms. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.
Edited highlights of our full length conversation. Are you seizing what is starting? This episode is the third in a series of conversations I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. Asmita Dubey is the Chief Digital and Marketing Officer of L'Oréal. Her company is the fourth largest advertiser in the world. They are a 115-year old business that owns 37 brands. It's easy to see the world presumptively. To presume that big companies always move more cautiously, that they are slower to see, to adopt, and to adapt to disruptions in the eco system around them. But if your company believes, as Asmita frames it, in seizing what is starting, if you operate from a foot forward perspective, if you are relentlessly curious and consistently committed to the belief that creativity and innovation are all that separates you from your competitors, then the size of your company does not matter. Big or small. Old or new. You can seize what is starting, and define the future on your terms. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.
Are you seizing what is starting? This episode is the third in a series of conversations I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. Asmita Dubey is the Chief Digital and Marketing Officer of L'Oréal. Her company is the fourth largest advertiser in the world. They are a 115-year old business that owns 37 brands. It's easy to see the world presumptively. To presume that big companies always move more cautiously, that they are slower to see, to adopt, and to adapt to disruptions in the eco system around them. But if your company believes, as Asmita frames it, in seizing what is starting, if you operate from a foot forward perspective, if you are relentlessly curious and consistently committed to the belief that creativity and innovation are all that separates you from your competitors, then the size of your company does not matter. Big or small. Old or new. You can seize what is starting, and define the future on your terms. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.