Podcasts about cannes lions festival

Netflix is in the midst of a commercial expansion. In May, the streaming giant announced its ad tier would be coming to 15 new markets, including 9 in Europe.The streaming giant has invested in developing its own tech stack and acted aggressively to grow its programmatic business. The company is also expanding its live sport portfolio, and is dabbling in video podcasting and gaming, all leading to new potential commercial opportunities in the near future.Damien Bernet is Netflix's EMEA ads VP. He spoke with host Jack Benjamin in his native France at the Cannes Lions Festival of Creativity last month about how Netflix is rolling out its ad tier expansion in Europe and new innovations aimed at automating programmatic buying.Since the pair's conversation, Netflix announced its Q2 2026 earnings report. Revenue grew 13% year-on-year to $12.6bn, with Netflix's ads business on track to double year-on-year to $3bn by the end of the year.Media analysis firm Madison & Wall has estimated Netflix's ad revenue now comprises 7% of its total revenue in the US, a small but "increasingly meaningful" driver of growth, and that Netflix will crack the top 30 global ad sellers this year, putting its ads business on par with the likes of RTL.Despite this, investors appear spooked by reports of declining engagement, with shares of the company down more than 20% year-to-date. A report by The Wall Street Journal this summer raised concerns of worsening viewership metrics, and Netflix has moved to reduce the cadence of its What We Watched report, reducing transparency into engagement figures.Highlights:4:20: Netflix's ad tier expansion in Europe and its late-mover advantage10:32: New innovations: Brand partnerships, reach and frequency, outcomes15:53: Moving from programmatic to fully automated programmatic and scaling ad personalisation21:25: Commercial opportunities in podcasting, live sport29:01: Goals for H2Related articles:‘From arts to arts and science': Netflix becomes ‘programmatic-native' as it expands ad tier into 15 new territoriesNetflix embraces publishers in ‘fit for TV' pushExploring the TF1 / Netflix win–win partnershipGoalhanger reaches milestone as Netflix continues to test the podcast watersAmazon, Netflix and Google will control half of CTV advertising market by 2030, says Omdia

This episode of The New Abnormal podcast feature, Marie Stafford, Global Director, Intelligence at VML. In it, she spoke about the latest edition of VML's Future 100 report and the broader forces shaping consumers, brands and culture. Unlike many annual trend reports, VML's research is continuously updated, allowing the team to identify meaningful shifts rather than seasonal observations.The discussion centres on five macro themes underpinning this year's report. The first, ‘Disoptimism' captures a paradoxical mindset: people clearly recognise the political, economic and environmental challenges facing society, yet remain personally optimistic about their own futures. Closely connected is ‘Resilience Rising' which argues that resilience has evolved from a reactive survival mechanism into an intentional life skill. The third theme ‘Metamorphic Lives' reflects consumers' growing desire for experiences that actively transform them. The fourth ‘Story Worlds' explores the shift from passive media consumption towards immersive participation. The final macro theme ‘Future Archaeology' examines how brands and consumers are rediscovering heritage, indigenous knowledge and craftsmanship as sources of innovation. The conversation then shifted to Marie's observations from the latest Cannes Lions Festival. She identified several dominant themes emerging across the industry: first is a call to escape what she describes as the #AgeOfBeige. A second major theme focused on preserving uniquely human capabilities in the age of AI. Marie also highlights the growing strategic importance of creators. Another discussion centred on the value of ‘creative friction'. Finally, she illuminated how the debate around brand purpose has evolved. Throughout the discussion, Marie argues that while technology continues to transform every industry, the greatest opportunities lie in combining innovation with authentic human insight, creativity, resilience and cultural understanding. These qualities, she concludes, will define the brands best equipped to thrive amid continuing uncertainty…So, I hope you enjoyed listening to her as much as I did!

This episode of The New Abnormal podcast features Julian Boulding, Owner of TheNetworkOne.The organisation works with over 1000 agencies in over 100 countries, providing ‘open-source creativity' and communications services from independent agencies for a growing number of leading international marketing companies. They also help independent agencies develop their own business internationally, through providing international partners, consulting resources and professional development programs. A renowned industry figure, each year Julian produces a much-quoted review of the annual Cannes Lions Festival, and this podcast was recorded on the day of its 2026 release. In it, Julian illuminates a range of the key talking points from the event, in what was a challenging year for the Lions…So, I hope you enjoy listening to him as much as I did, in what I hope you'll agree is a very insightful conversation! 

This episode was produced in partnership with News UK.News UK's The Sun is one of many titles to embrace video in recent months. According to the publisher, its videos have driven 60m views and a 110% increase in returning viewers. Its movement into video has also helped secure new sponsors, including Allwyn, DAZN, Betfair, Cardfactory and 32Red.Owen Griffiths is the commercial revenue director of The Sun. At the Cannes Lions Festival of Creativity last month, The Media Leader's content director James Longhurst sat down with him to discuss The Sun's video strategy, what makes the publisher's output unique, and how the World Cup is driving growth this year.Highlights:1:25: Takeaways for publishers from Cannes: Positioning journalists as creators2:15: Expanding video for editorial and commercial purposes6:00: The Sun's first "video-first" and AI-powered World Cup7:29: Is AI a threat to publishers, or an opportunity?8:37: How do journalists feel about becoming creators?9:54: H2 plans: New video experience in beta, expanding membership, growing in the USRelated articles:‘Place as many bets as possible': Behind The Sun's hybrid paywall strategy‘The division between church and state isn't sustainable': Journalists weigh-up life as a creatorWhy do publishers struggle to find their social voice?

Can AI really transform shopping without taking the joy out of it? Michael Komasinski, CEO of Criteo, answers exactly this question in the latest DMEXCO Podcast with Verena Gründel. Recorded during the Cannes Lions Festival, the conversation explores how AI is redefining commerce, advertising and customer experiences—and why the future will be driven by relevance rather than automation. As CEO of Criteo, Michael Komasinski leads one of the world's leading commerce media companies. His focus is on preparing advertisers and retailers for an AI-driven future where commerce, search and discovery increasingly converge. Four Key Facts from the Conversation: Criteo started as a DVD recommendation engine more than 20 years. Around 80% of the traffic generated by paid advertising on ChatGPT currently represents new-to-brand customers. Michael expects traditional keyword-based shopping experiences to largely disappear within the next two to three years. Clean product data, not algorithms, is becoming one of the most important competitive advantages for retailers. While much of the industry is fascinated by autonomous AI agents that could shop entirely on behalf of consumers, Michael Komasinski takes a different view. He believes people will continue to enjoy shopping themselves. AI should support consumers, not replace them. Instead of fully autonomous purchasing, he expects AI assistants to help users discover products more efficiently, compare options and surface highly relevant recommendations. Retailers will increasingly offer conversational shopping assistants that combine AI with sponsored recommendations, making product discovery easier while creating new advertising opportunities. As Michael explains: "People like to shop. Even for mundane products. AI should reduce friction, not remove people from the experience." Do you want to see Michael Komasinsy live? Come to DMEXCO in Cologne on September 23 and 24. Get your ticket now and see you there! https://dmexco.com/tickets/

Retail Media Therapy — EP 47: Cannes SpecialFresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin!First up: the return of the soap opera. Albertsons Media Collective and P&G launched 'Rico's Tacos,' a 24-episode, 15-second soap opera inspired by shopping data, complete with QR codes linking back to products. It's the TikTokification of retail media taken to its logical conclusion, and proof that in-store screens are ready for real storytelling.We discuss Instacart's new immersive, shoppable video feed. Billed as inspiring content mid-shop, Viv thinks it's a risky distraction for shoppers.OpenAI made a quiet Cannes debut, projecting $100 billion in ad revenue by 2030. Viv bets a billion dollars of his own money that it won't happen.The standout deal: Walmart Connect's acquisition of French startup Vibe.co, the self-serve 'Google Ads of TV' that lets SMBs create and target connected TV ads in minutes. Colin sees this as true democratisation of television advertising.Besides the messing around, reference to French philosophy, Brad Pitt and squirrels, Viv & Colin agree there's a thread tying all these stories together: Retail Media's creative era has arrived. After a year of data, pipes and AI, it's time for every network to ask: how do we build a creative studio?Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

The Campaign team looks back on Cannes Lions Festival of Creativity 2026. Editors from Campaign's sites around the world pick their highlights, including the Film Lions and Titanium winners and the big themes of the festival, plus the best parties.Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Jameson Fleming, editorial director of Campaign US, Nikita Mishra, editor of Campaign Asia, and Chris Powell, co-editor of Campaign Canada.This is the last of three Campaign Cannes Global Podcast episodes. We previewed the festival in episode one and reported on the ground from Campaign House at Cannes in episode two.Further reading:Cannes Lions 2026: Watch all the Grand Prix-winning workCannes Lions 2026: final UK winners tableOgilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026Can we talk about taste? Hosted on Acast. See acast.com/privacy for more information.

This episode was produced in partnership with Channel 4.For the second year in a row, the UK's commercial TV companies made a splash at the Cannes Lions Festival of Creativity.After unveiling Universal Ads — the broadcasters' marketplace for small- and medium-sized enterprises (SMEs) — last year, Sky, ITV, Channel 4 and Comcast officially launched the product on Tuesday.And on Monday, Channel 4 announced it had partnered with 5 demand-side platforms to make advertising with Channel 4 more accessible to advertisers.During the week, in partnership with Channel 4, host Jack Benjamin sat down with Channel 4's commercial chief, Rak Patel, as well as members of its commercial leadership team, Jay Kassam and David Amodio, in separate interviews.He asked Patel, Kassam and Amodio about the latest news, the state of the UK TV industry, and how Channel 4 is balancing the need to reduce enough friction to make TV easy to buy, while retaining enough friction to make it a trustworthy medium for advertisers.The Media Leader will be releasing the episodes in two parts, the first with Patel and the second with both Kassam and Amodio."You can be easy to buy, but retain your superpower," Patel said. "Broadcast is an oasis... The tech giants are a data warehouse, we are a dream factory."Highlights:1:43: Changes at Channel 4 over the past year8:46: Taking a platform mindset to future-proof Channel 412:38: 'Turn down the toxic' hasn't happened yet. What will move the dial?14:12: Universal Ads is live. What it means for broadcasters, what the UK has learned from the US, and how the product will evolve20:21: What is the go-to-market strategy for reaching SMEs?25:30: 'The wind of change'Related articles:Universal Ads goes live in UK, providing TV with ‘easy button'Leading Questions with Rak Patel – Channel 4 SalesMeet the Media Owner: Channel 4 adopts a platform mindset

Fresh from a trip to Cannes, to take in the brands, celebrities and agencies this week at the Cannes Lions Festival of Creativity, James Emmett provides David Cushnan with a postcard of who was there and why.Elsewhere, what does Royal Ascot's formal dresscode say about the event? And is Ascot's grandstand facility one of the most underrated in all of sport? Plus as the area around the Leaders studio in Wimbledon gets decked out in its tennis finery, ahead of this year's Championships, there's the latest on the player protests around the Grand Slams, and snap reaction to the renewal of the BBC's contract to broadcast the tournament in the UK until at least 2033.

Cannes Lions Day 3: Moloco CMO Paul Darcy on AI Disruption, Brand vs Performance + Festival Voices & Award HighlightsOn day three of the Cannes Lions Festival of Creativity, host Conor Byrne records The Cannes Sessions in partnership with The Digital Voice and interviews Paul Darcy, CMO of Moloco, fresh off an Adweek panel on how AI and LLM-driven consumer behavior are disrupting digital brands and acquisition channels. Darcy discusses the growing importance of brand as a signal to LLMs, the rising opportunity cost and measurement challenges of brand media versus increasingly optimized performance marketing (including CTV and in-app video), and Moloco's focus on expanding modern performance surfaces. He also summarizes Moloco and BCG's report on AI disruption by industry, highlighting discovery and customer-relationship durability, and notes AI overviews reducing clicks. The episode also features Cannes attendee perspectives (Amir Rasekh of Nectar 360, Beatrice Bordel Grant, Pauline Yoo from Samsung Ads, and Max from Adnormally) and Conor's press-room roundup of select Cannes Lions winners.00:00 Welcome to Cannes01:15 Meet Paul Darcy01:39 AI Disrupts Brands02:43 Brand vs Performance04:29 Performance as Brand05:19 Fixing Ad Inefficiency06:44 Moloco Growth Mission07:19 BCG Disruption Report10:33 Digital Voice Street Chats10:56 Nectar 360 Goals11:50 Amazon Port Surprise14:24 Samsung Ads Highlights16:12 Networking at Cannes17:34 Press Room Winners20:07 Wrap and TomorrowThat's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

This is the first of two special edition podcasts this week, recorded on the ground at the Cannes Lions Festival of Creativity ™️. Today, we're joined by breakfast aficionado and friend of the show, Ben Dietz. Ben is ½ of the Hip Replacement podcast alongside our friend Kyle Raymond Fitzpatrick. Ben is a longtime Cannes attendee, so we pick his brain about how the festival has evolved for better (and worse) over the past decade, why the work matters less and less, Toucan Sam snorting a line of stars, a theory of brands as mammals, the queen of Cannes Sara Fischer, the Pope, Cannes vs. Cannes, and more. Hosted on Acast. See acast.com/privacy for more information.

Ahead of Cannes Lions Festival of Creativity taking place next week, Campaign catches up with three jurors to give us an insight into the judging process and what they expect from the festival and its winners this year. Helen Rhodes, chief creative officer at Grey London; Amanda Morrissey, global brand president at iProspect and James Brook-Partridge, head of production at WPP Production UK join the episode. They discuss the new transparency guidelines and how it's impacted the judging process, the added AI subcategory in the craft awards and which work they think will win. Morrissey who is judging the media lions said that the entrants are leaning more towards entertainment this year, while Brook-Partridge and Rhodes argued that craft becomes even more valuable with the insurgence of AI.Campaign will be at Cannes with a full week of sessions at Campaign House, including interviews with WPP chief executive Cindy Rose, Publicis Groupe chief executive, Arthur Sadoun, will.i.am, and a chat with Ian Russell, chair of the Molly Rose foundation on the safety and accountability of digital platforms.Further reading:Cannes Contenders: InstacartCannes Contenders: Waitrose & PartnersCannes Contenders: AnthropicCannes Contenders: BournvilleCannes Contenders: McDonald'sComing up in the Campaign calendar: The Campaign Ad Net Zero Awards second entry deadline has been extended to Thursday 28 May. Hosted on Acast. See acast.com/privacy for more information.

Maggie Doyne is co-founder of the BlinkNow Foundation and Kopila Valley Children's Home and School in Surkhet, Nepal. At age nineteen, she used her babysitting money and worked with the local community to build a home for orphaned children in war-torn Nepal. In 2010, she and her team opened a school for five hundred of the region's most impoverished children. Throughout the past decade, BlinkNow and Kopila have worked to deepen and grow the organization through grassroots community development efforts. Her work has been championed by Pulitzer Prize–winning columnist Nicholas Kristof and the Dalai Lama, among others. The story of BlinkNow's beginnings has been featured on the Huffington Post, VH1, MTV, and DoSomething.org. Maggie was named Glamour magazine's Woman of the Year and was used as an example for her groundbreaking work at the Forbes 400 Summit on Philanthropy. In 2015, she was named CNN Hero of the Year. Maggie's story carries a message of hope, love, and the possibility of how the smallest individual acts can spark huge world change. She believes that poverty, hunger, and violence will be alleviated when children are provided with their most basic needs and human rights—a loving, happy childhood, nutrition, and a quality education. She believes that this can be achieved during her lifetime. Jeremy Power Regimbal is an award-winning filmmaker and photographer whose work spans feature films, documentaries, and advertising, with a focus on intimate storytelling and social impact. In his early 20s, Jeremy founded The Lab Magazine, a globally distributed publication featuring long-form conversations with cultural icons including Willem Dafoe, Sam Rockwell, Wes Anderson, Marina Abramović, and Noam Chomsky. At 27, he made his directorial debut with the psychological thriller In Their Skin, which premiered at the Tribeca Film Festival and was released theatrically by IFC. His documentary-driven commercial work for brands such as MasterCard, Nike, and Chevrolet has been recognized by AdWeek, Creativity, and Ad Age, and earned a Young Director Award nomination at the Cannes Lions Festival. Over the past decade, Jeremy has lived and worked extensively in Nepal, directing Between the Mountain and the Sky, an intimate feature documentary produced by the Emmy-winning Duplass Brothers. The film has screened at more than 40 festivals worldwide, winning over 30 awards including the Audience Award at Mountainfilm Telluride, and has received a North American theatrical release. Alongside the film, Jeremy led a global impact campaign that reached more than 15 million people and helped raise over $2 million in support of BlinkNow, the nonprofit at the heart of the story. Through his production company, MPWR Content, Jeremy blends cinematic storytelling with a deep commitment to social good, creating films and photography that amplify underrepresented voices and help catalyze real-world change in communities around the globe. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week's episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world's most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L'Oréal. Today, she is steering Nestlé's European portfolio through a period of rapid consumer change—balancing tradition with innovation.Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world's largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix. With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world's most iconic carriers. And like Jim, Calum's journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how. So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring.---Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where he most recently served as Chief Marketing Officer for the U.S.PepsiCo is a global food and beverage powerhouse with nearly $95 billion in sales and an iconic portfolio of brands — including Pepsi, Gatorade, Quaker, Lay's, Cheetos, Mountain Dew, and Tostitos, to name just a few.This marks Jonnie's third CMO role. Prior to PepsiCo and Heineken, he served as CMO of Telefónica in Dublin, and earlier spent six years at Diageo, where he had the opportunity to work on one of Ireland's most beloved brands: Guinness.Jonnie and Jim sat down over coffee at the Cannes Lions Festival of Creativity to talk about his journey, leadership lessons, and the challenges of building global brands. ---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Sleeping Baber podcast, we engage with Bob Park, formerly the Chief Brand Officer at GE Appliances. We explore the evolving role of brand management, the importance of data-driven decision-making, and the challenges of balancing short-term and long-term marketing strategies. Bob shares insights from the Cannes Changemaker series, emphasizing the need for consumer-centric approaches and the integration of AI in marketing. Our conversation highlights the significance of building relationships within the C-suite and adapting to new media strategies in a rapidly changing landscape.Our Guest:Bob Park: https://www.linkedin.com/in/bob-park-geappliances/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysThe Chief Brand Officer role focuses on a house of brands approach.Cannes Lions Festival provided valuable insights on marketing and technology.Being a changemaker is essential in brand management.Understanding consumer needs is key to effective marketing.Data-driven decision-making is crucial for success.There is a distinction between good and bad data.Key metrics should guide marketing strategies.Navigating data overload is a challenge for marketers.Media strategies must evolve with changing consumer behaviour.AI will play a significant role in the future of marketing.Chapters00:00 Introduction to the Sleeping Baba Podcast01:03 The Role of Chief Brand Officer03:03 Insights from the Cannes Changemaker Series05:49 Applying Change Maker Philosophy to Brand Management08:56 Data-Driven Decision Making in Marketing11:50 Key Performance Indicators and Market Share14:51 Navigating Short-Term vs Long-Term Marketing Strategies17:57 The Evolution of Media Strategies21:10 Adapting to the Digital Landscape24:07 Building Relationships with the C-Suite26:48 Justifying Marketing Investments30:03 The Future of Marketing and AI33:03 Conclusion and Closing Remarks

The Cannes Lions Festival of Creativity is more than an awards show—it's the global epicenter of marketing's future. It showcases groundbreaking ideas, emerging technologies like generative AI, and cultural movements reshaping the industry. Luz Corona, editor at Campaign US, attended the festival and captured its most impactful insights and brand moments. She goes Inside the ICE House to share how the next chapter of marketing is unfolding in real time.

In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual nature of the event (The festival within the festival), which encompasses both creativity and marketing effectiveness. They explore the importance of connecting creativity with commercial frameworks, the impact of AI on marketing, and the significance of craft in advertising. The discussion also touches on the American marketing landscape and the future of Lions Intelligence, emphasizing the need for effective communication in marketing strategies.We hope you enjoy the show!Our Guest:David TiltmanChief Content Officer, WARC; SVP Content, LIONS Intelligencehttps://www.linkedin.com/in/david-tiltman-5a2a6614/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Episode Takeaways:Cannes Lions has evolved significantly since 2008, becoming a major global marketing event.The festival includes both a core event and a vibrant fringe, offering diverse experiences.Creativity must be linked to commercial effectiveness in today's marketing landscape.The rise of AI is reshaping how marketers approach creativity and effectiveness.Craftsmanship in marketing is essential and cannot be easily automated.The American marketing landscape is sophisticated but has its challenges.The Multiplier Effect highlights the importance of effective marketing strategies.Marketers need to communicate effectiveness in relatable terms to a broader audience.The tension between best practices and market trends is a significant challenge.Lions Intelligence aims to provide valuable insights and tools for marketers.Chapters00:00 - Introduction00:58 - The Evolution of Cannes Festival03:48 - Experiencing the Fringe and Spontaneity05:55 - Making Effectiveness Entertaining07:54 - Balancing Creativity and Effectiveness09:45 - The Shift in Festival Programming11:48 - The Multiplier Effect and Industry Response14:24 - Emerging Trends and Frameworks16:10 - The Evolving Landscape of Marketing Practices18:40 - Navigating the Creator Economy and Brand Recognition21:30 - The Craft of Marketing: Balancing Creativity and Consistency22:46 - American Marketing: Insights and Challenges27:34 - Introducing Lions Intelligence: A New Era in Marketing Research

Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people's lives with the world's best transportation. Lyft does business in the US and Canada, and has about $6 billion in revenueBrian has been at Lyft for about 15 months. Before that, he has worked at three of the world's most valuable companies: Google, Meta and Apple. He has also worked at Levi Straus, Eventbrite, and AirBnB. Brian had no idea growing up in Flint, Michigan that his life would unfold this way. Recorded in person at the Cannes Lions Festival of Creativity, tune in for a heart-to-heart conversation with Jim and Brian!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this very special episode of Women Lead, host Nadia Koski brings you the bold ideas, vibrant voices, and high energy straight from the Cannes Lions Festival of Creativity. Recorded live in Cannes, France, this episode features on-the-ground interviews with inspiring global leaders who are shaping the future of tech, AI, marketing, and inclusive leadership.In collaboration with Microsoft Advertising, Nadia sat down with:Sunita Richardson, Head of Brand & Campaign Strategy, Microsoft We explore the evolving relationship between AI and creativity, and how storytelling is being redefined in an age of disruption.Ravleen Beeston, Regional Vice President, Microsoft Advertising UKRavleen shares what it takes to lead through rapid change with empathy, resilience, and purpose, and why advocacy is non-negotiable.MJ DePalma, Head of Inclusive Business Impact, Microsoft AdvertisingMJ takes us behind the scenes of one of Cannes' most talked-about panels, “The Future of AI Personalization is Inclusive,” and the case for using inclusive data and neuroscience in advertising strategy. Plus, a quick insight from Pranav Yadav, CEO of Neuro-Insight, on the science behind creative messaging and subconscious influence.We also had some fun on the Croisette with Stefanie Beach, Host of The Digital Marketeer podcast. Nadia and Stefanie talked about reinvention and leadership as Stefanie shared her journey from corporate to founder. Don't miss her #Cannesversations podcast series over at The Digital Marketeer podcast.Hit ‘play' and let Cannes come to you.Links & Mentions:The Digital Marketeer Podcast by Stefanie Beach: Listen on SpotifyLearn more about Microsoft Advertising: microsoftadvertising.comMore from The Digital Distillery: thedigitaldistillery.comProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram

Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy. If you're working with retail media in any capacity, you'll benefit from Drew's candid insights into what's working, what's not and how to create real value through presence, simplicity and strategic alignment. From the power of in-store media to the fragmentation of first-party data systems, this episode brings clarity to a complex landscape. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Drew Cashmore: Drew Cashmore is the Chief Strategy Officer at Vantage and a seasoned retail and retail media strategist. He has a background in building, commercializing and scaling intrapreneurial ventures within some of the world's largest retailers. Drew was an original architect and former executive at Walmart Connect in both the U.S. and Canada, where he played a key role in scaling the business to over $2 billion. His contributions included insourcing the business, establishing brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. He was also a founding member of Walmart's eCommerce and digital marketing platforms, and previously served as the CMO of Firework, and is the Co-Founder and Managing Director of Adaptive Retail Group. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Tune in to hear some of Amazon's announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.

On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gilbert sits down with Colin lewis & Kiri Masters each day to summarize the themes.

Day 3 from the Cannes Lions Festival of Creativity and we take you behind the scenes of into the judging room, chat to Jimmi McGrath of Droga5 about the judging process, we go behind the scenes into the work and what is winning, you will hear from Jung A Kim from Innocean & Sungwoon Jee CMO of Hyundai about their Grand Prix win. All about the work today Hosted on Acast. See acast.com/privacy for more information.

Emma Watson swapped scripts for sports on a certain Oxford University athletic team. Caroline has some words for her, if that gives you any clue about which sport it is. Also across the pond, the Kelce boys take Cannes Lions Festival to talk about the success of their podcast, New Heights. But the real star of the show? The outfit Jason wore in his panel there.The dad vibes are strong with this one.  In this episode of Well Played, we also cover:  How the midwest brought Caitlin Clark and Tyrese Haliburton to BFF status The impact Clark's injury absence had on WNBA viewership  Our inaugural “Pretty Boys of the NFL” segment, ft. Jalen Hurts' second wedding, Joe Burrow's thirst traps (debatable) and the Kelce bros in France Why Tyreek Hill and Noah Lyles need couples therapy How JJ Spaun came back  from a late-night parenting emergency to win the US Open Blake's IG: @blaaakkkke Caroline's IG: @cghendy theSkimm's IG: @theskimm PS: Sign up for the Skimm Sports newsletter at theskimm.com/sports Learn more about your ad choices. Visit megaphone.fm/adchoices

If there was any doubt that everything is an ad network, this year's Cannes Lions Festival of Creativity proves otherwise. To Peggy McCann, chief media officer at GSD&M ad agency, all signs point to one thing: retail media networks aren't going anywhere anytime soon. It's a tall order, but perhaps fits within the expectations of Cannes' pageantry. For media planners like McCann, the question is: is the Cannes flash enough to attract ad spend?

Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the power of AI for global marketing, Hosted on Acast. See acast.com/privacy for more information.

Bonjour. Eli and Clara will be dropping daily episodes of the podcast, recorded live and uncut from the Cannes Lions Festival next week. We'll break down some of the Croisette's highs and lows, plus get the rundown of what some former D1FM guests are seeing on their end. Hosted on Acast. See acast.com/privacy for more information.

The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we're back to talk about brand culture more broadly. Of course that will involve AI from time to time, but I'll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.For those who don't know or are unfamiliar, the Cannes Lions Festival of Creativity is part awards show, part industry conference, and probably the biggest annual gathering of brands, marketers, entertainment folks, tech folks, and media on the planet. Anything and anyone that touches a brand—from social platforms, to sports stars to celebrities—is there. This year, ahead of the festival that kicks off June 16th, Apple has been named the Creative Marketer of the Year. Now, Apple is an iconic marketer, an all-time, first ballot Hall of Famer. But in my opinion, 2024 has been a bit of a mixed bag. So why is this Apple's year? To discuss where this past year fits in the pantheon of Apple's greatest hits, I called up Elizabeth Paul. A strategist by trade, Paul is the chief brand officer at award-winning ad shop The Martin Agency. You'll know their work for major brands like Geico, UPS, the new Axe work with Pete Davidson, and much more. More importantly, she's always up for some hot take banter about the work and culture around advertising and brands. Last month, a new doc called The Seat debuted on Netflix about how Mercedes' Formula One team decided on a successor for racing legend Lewis Hamilton. Hamilton had announced his departure, so the racing giant was forced to strategize its next move quickly and discreetly. That's where WhatsApp comes in. The entire process of evaluating and naming young Italian driver Andrea Kimi Antonelli played out over the messaging app. “The Seat” is not only a feature doc, but an excellent piece of brand entertainment, produced in partnership with WhatsApp. This episode I was excited to chat with Meta's head of global consumer marketing Eshan Ponnadurai to talk about the process behind the doc, as well as the role it plays in the brand's overall strategy. Esh has worked on major brands from Ford and P&G, to Uber, YouTube and Google. He's got a long history of finding compelling and authentic brand stories to tell in unique ways.

Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and Noel Bunting, juror on Digital Craft Lions and chief creative officer at Publicis London.The judging trio talk about the importance of instinct, why Cannes serves as a reminder of the "art of the possible" and how the connection between creativity and technology is used to hack the algorithm in advertising. Further reading:Should Cannes Lions be more focused on practical business solutions?Arthur Sadoun calls for ‘different approach' at Cannes amid economic challengesApple named Cannes Lions Creative Marketer of the YearCampaign announces agenda for debut of Campaign House at Cannes Lions 2025Cannes Lions introduces safe zones'Rewarding work while accepting suffering': IPA, D&AD and Cannes Lions respond Hosted on Acast. See acast.com/privacy for more information.

Lauren and Josh are packing their linen pants and heading to the south of France! The duo breaks down a preview of the Cannes Lions Festival of Creativity, and why the heck they're going to it (and not VidCon).Also: the "Beige Lawsuit" is over, YouTube and Disney battle for key talent, plus quick takes on Dubai's creator push, Kai Cenat's Streamer University, and Hasan's recent comments on Twitch. 00:00 Intro & Upcoming Trip to Cannes03:18 What is the Cannes Lions Festival of Creativity?05:31 Cannes vs. VidCon06:54 What to Expect at Cannes10:03 The "Beige Lawsuit" Gets Dismissed14:48 Disney Acquires Cocomelon Streaming Rights17:54 Disney Sues YouTube for Poaching an Executive20:59 Upload: Dubai Wants to Attract 10,000 Creators21:42 Upload: Kai Cenat's "Streamer University"23:22 Download: Hasan Piker's "Egregiously Insufficient" Twitch Suspension26:18 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, we unpack the many layers of confidence - how it's built, lost, and regained.  We're joined by Art Director Anastasia Simone and creative entrepreneur and illustrator Joy Richu, both proud See It Be It alums from the Cannes Lions Festival. Anastasia and Joy take us on a journey through their creative paths - spanning places like Hong Kong and Nairobi - as they reflect on how their early environments sparked their passions, how they've cultivated confidence, and how they continue showing up fully in their creative careers.  It is a reminder that confidence isn't just an inside job. It's deeply influenced by our community, environment, and the courage to keep going. This episode was produced by Hauwa Otori with help from Osheiza Otori. Music composed by Kevin Edwards. Thank you to Carl Robinson, Jr. for his contribution. You can follow Founders International Network on LinkedIn and BBP on Instagram.

In this episode of the Barber's Brief, hosts add a little twisst.Vassilis and Marc discuss their upcoming Cannes Lions Festival of Creativity attendance. They explore the significance of the festival, its structure, and the various components that make it a premier event in the marketing and creativity space. The hosts share their excitement about networking opportunities, notable speakers, and key themes such as AI and the creator economy. They also touch on new award categories and their plans for media coverage during the festival.Enjoy the show!Timestamps00:00 - Introduction 02:56 - Exploring the Festival's Structure and Events05:58 - Key Themes and Topics of Interest08:56 - Insights on the Creator Economy and AI12:01 - Notable Speakers and Jury Members15:00 - Navigating the Festival Experience17:54 - Conclusion and Future Plans

Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment and technology while also passionate about creating high-performing teams. As the Chief Growth Officer for LIONS, Ed is focused on creating and implementing a sustainable and long-term growth strategy in line with the LIONS vision. If you want to follow Ed on Linkedin - connect here https://www.linkedin.com/in/ed-davidson-184ab938/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy.Here's more detail on what we covered today:Learn more about Cannes LIONS Creators here. (Will we be seeing you there??)Follow Marian Brannelly on LinkedIn.Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter Trump's tariffs killed his TikTok dealMrBeast says it'll be 'way cheaper' to make his Feastables chocolates outside the US because of Trump's tariffsQTCinderella's business is in trouble after tariffsInstagram's latest attempt to copy TikTok will bring improvements to its "content search" - TubefilterInstagram tests locked reels that can be accessed with secret codes | TechCrunchNas Daily's Dubai hotel has maker spaces for creators--and lets some share in its revenue - TubefilterCoryxKenshin's manga just sold 200,000 physical copies in a week - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Anna Yang is an award-winning advertising creative.  She has been named one of the Top 30 creatives in China by Campaign Brief.  She is also the youngest ever delegate to have represented China and won gold at the Cannes Lions Festival of Creativity.  In this episode, we engage in a chaotic and diverse conversation about chaos theory, gravity, and Anna's eviction and attack in New York.  We talk about the philosophical nature of math, whether anything is truly random in life, and how we are all modern day cyborgs.  The discussion then delves deeply into the cultural and biological significance of blood, examining how blood may serve as a social construct that connects all of humanity. This episode is a mix of science, personal anecdotes, and reflective thought experiments on kinship and love. _____________________ If you enjoy this show don't forget to leave a rating! Follow Us On Instagram: https://www.instagram.com/thehonestdrink_/ RedNote: THD The Honest Drink WeChat: THD_Official Find us on: Spotify, Apple, Google Podcasts, YouTube, 小红书, Ximalaya, 小宇宙, 网易云音乐, Bilibili or anywhere else you get your podcasts.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. So we asked Rory on to the podcast to discuss, with two expert guests from the sports industry, Louise Johnson and Andy Meikle.  Rory Smith joined The Athletic from the New York Times, where he spent eight years as Chief Soccer Correspondent and then Global Sports Correspondent. He has previously worked for The Times of London, The Independent, the Daily Telegraph and ESPN. He is a regular contributor to BBC 5 Live. He is the author of two books on soccer: Mister and Expected Goals.Louise Johnson is Global CEO of Fuse, Omnicom's sport and entertainment agency whose clients include many of the biggest organisations in sport including PepsiCo, Google and Vodafone. Louise was chair of judges for the sport category at the Cannes Lions Festival and was named as one of the FT's women of the year. Andy Meikle is the founder and CEO of Recast, a fintech company that enables media owners to monetise digital content from £0.01, with payments via RecastPay, a wallet that distributes earnings in real time to multiple parties including affiliates, such as athletes. He was formerly one of the founders of Sportlobster, digital platform which had Cristiano Ronaldo as the company's brand ambassadorUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this bonus part, Adweek's Editor in Chief Ryan Joe recaps some of the biggest conversations from the festival. Hosted on Acast. See acast.com/privacy for more information.

What will be the impact of AI on the creative industries, and how can we meet this moment? This is the final episode of my series of interviews over the last few weeks leading up to and through the Cannes Lions Festival of Creativity. It offers a map for the future based on those conversations, and observations of the speed of change. If you haven't seen it, look up the Volvo ad that was just published on social media. It took one person, 24 hours to create. This ad could not have been made in May, when I started this series of interviews. Creativity and innovation are oxygen for the world's best businesses. Increase the flow and they soar. Limit the supply and they wither and ultimately die. That has been true for longer than anyone reading this has been alive. What is also true is that until now, that creativity, that ability to come up with original ideas that solve problems has been limited to human beings. With the arrival and advances in AI, will that still be true five years from now? Two? Tomorrow? Over the last few weeks, I've interviewed ten different leaders from across the creative industries. Brand leaders, agency founders, global agency heads, global client leads, production experts, creator community experts, consultants, and an advertising industry legend. And while I was at Cannes, I talked to two dozen more about where the creative industries are headed and what they need to do to ensure their future. These industries are a complex eco system of competing and contradictory forces built on what I believe is the worst business model in the world: selling original ideas based on how long it took to conceive and deliver them, and then giving up the ownership and the economic benefit of those ideas forever. It is the equivalent of pricing a Picasso based on how long it took him to paint it. It is selling every patentable idea based on the cost of the labor, while ignoring the impact on people's lives. According to some reports it takes 24 hours to build an iPhone. Imagine if Apple broke that down into a scope of work and then sold each iPhone for the cost of that scope and, with it, the ownership of the IP. For how long would they remain the most valuable business in the world? The daily advances of AI challenge every aspect of the creative industries. From defining and articulating the problem, to conceiving, creating and delivering solutions. Every part of the process is being radically changed. And the extent of that change is limitless. So what should we do about that?

Does your AI do what you need it to do? This episode is part of a series of conversations I've been having in partnership with the Cannes Lions Festival of Creativity. Over the last few weeks, I've been focusing my study of leadership through a single lens, the impact of Artificial Intelligence on the Creative Industries. I'd planned on ending the series with my interview of Sir John Hegarty, but I recorded two bonus episodes during Cannes that I felt were an important part of the conversation. Adam Tucker is the Global Account Lead at WPP for Mondelez, and he reached out to me after listening to the first few episodes in this series. He pointed out that while we were focusing on how AI will impact the process of how the creative industries work, we hadn't talked about how it is already changing the work itself. WPP has made a significant investment in AI. The press reports that it's spending about $318 million annually in WPP Open, a set of AI capabilities that are now available to its 35,000 employees around the world. Adam explained why from his perspective, this investment creates a competitive advantage. I'm not an AI expert, nor have I seen WPP Open firsthand, to pass any judgment on its capabilities, and whether it is in fact superior to other forms of AI that are publicly available. This conversation is not intended to convince you whether WPP has created a competitive advantage or not. What it does establish is one clearly differentiated benchmark in the ecosystem of AI that are now springing up across the creative industries, and therefore, it provides one measurement against which to evaluate your own relationship with artificial intelligence. I'll wrap this series this week with one more bonus episode and then a recap. In the meantime, thanks for listening.

From the Consensus stage, this episode focuses on the future of immersive technologies, underlining how brands and creators are utilizing these platforms to drive community engagement and social responsibility initiatives.In this episode, we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart's virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of celebrity tokens on culture and commerce and media licensing within the evolving landscape of AI. This episode was recorded live at Consensus 2024 in Austin, TX.Links mentioned from the podcast: Justin Breton's TwitterLaurie Keith's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-Safe (formerly Gnosis Safe) is the ownership layer of web3 with the most battle tested smart accounts. Trusted to secure over $100 billion, Safe offers unparalleled usability and security for individuals, DAOs, and institutions. Experience true digital ownership with Safe's flagship web and mobile wallet and its leading account abstraction infrastructure. Get started today at safe.global.-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this final part, Adweek's Editor in Chief Ryan Joe, Executive Editor Jameson Fleming, Brand Editor Rebecca Stewart, and Creative Editor Brittaney Kiefer link up to reflect on the entire festival. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this second episode, ADWEEK's CEO, Will Lee, interviews some of the biggest names at Cannes with top ADWEEK voices. Delve into the exciting group chats and panel discussions at ADWEEK House with Sir Martin Sorrell, the founder of S4 Capital, and Alexis Ohanian, co-founder of Reddit. Hosted on Acast. See acast.com/privacy for more information.

Surgeon General Dr. Vivek Murthy paints a stark picture of the mental health crisis among young people, the impact of social media, and explains his call for warning labels on social media platforms. And CNBC's Emily Wilkins reports on how crypto companies are trying to influence Washington ahead of the November election. Ahead of oral arguments in a case from the SEC, Kraken CEO Dave Ripley shares insights on the state of the crypto market and the company's battles with the SEC. Plus, Elon Musk, speaking at the Cannes Lions Festival, urged advertisers to come back to X. Dr. Vivek Murthy - 13:33Emily Wilkins - 24:49David Ripley - 29:55 Dr. Vivek Murthy, @Surgeon_GeneralEmily Wilkins, @emrwilkinsDavid Ripley, @DavidLRipleyJoe Kernen, @JoeSquawkAndrew Ross Sorkin,@andrewrsorkinBecky Quick,@BeckyQuickKatie Kramer,@Kramer_Katie