Podcast appearances and mentions of Michael Kassan

In this special episode of The Speed of Culture live from Possible 2025, Suzy Founder & CEO Matt Britton joins 3C Ventures' Michael Kassan to discuss themes from his new book, Generation AI. Together, they explore the rise of Gen Alpha, the future of work, and how brands can adapt to an AI-powered consumer culture.Follow Suzy on Twitter: @AskSuzyBizFollow Matt Britton on LinkedInFollow Michael Kassan on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Michael reveals the thought process behind launching 3C Ventures, a company focused on Consulting, Convening, and Co-investing. He explains how these three pillars serve as the foundation of his business, offering insights into where he sees the industry headed and how 3C Ventures will continue to be a driving force at the intersection of marketing, media, and technology.Michael also delves into the importance of human connections and making strategic bets on people. Sharing anecdotes from his career, he emphasizes the value of trusting instinct when identifying talent and why relationships built on trust and transparency are essential for long-term success. Whether it's finding that "lightning in a jar" in potential hires or maintaining a network of trusted industry leaders, Kassan explains how people remain the core of his business philosophy.Finally, the conversation turns introspective as Michael reflects on his legacy and lessons learned from past leadership decisions. He openly discusses one of his greatest business regrets and how it has shaped his perspective moving forward. With a mix of wisdom and humility, Michael shares what he hopes the industry will say about him in the future and offers advice for the next generation of entrepreneurs navigating the ever-evolving world of commerce.Key Takeaways:The Power of the 3 C's: Michael discusses the creation of 3C Ventures, grounded in the pillars of Consulting, Convening, and Co-investing, and how these principles are shaping his new business ventures.Betting on People: Michael emphasizes the importance of spotting potential in people—what he calls "lightning in a jar"—and how trust, transparency, and talent fuel success.Legacy and Leadership: Reflecting on his career, Michael shares his thoughts on leaving a lasting impact, the lessons learned from past regrets, and how he's guiding the next generation of industry leaders. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, the Cannes Lions Festival. In the first episode, Will Lee, CEO of ADWEEK, and Jenny Rooney, Chief Experience Officer at ADWEEK, connect with the very best in the advertising world. Tune in to hear from Lou Paskalis, Michael Kassan, Shelley Zalis, and ADWEEK'S EIC Ryan Joe about what's to come from Cannes 2024, from its rich history to this year's can't-miss moments. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Ryan Joe, AdWeek's editor-in-chief sits down with Rebecca, to discuss the arbitration of Michael Kassan's split from MediaLink in March this year, and what the plans are for his breakaway venture. Hosted on Acast. See acast.com/privacy for more information.

Matt is joined by ad industry insider Michael Kassan to discuss the newest frontier in streaming: advertising! Michael and Matt take a look specifically at Netflix and give their report card on the streamer's initial push into the ad space. They also look more broadly at the streaming ad ecosystem and wonder whether the influx of live events as well as the Great Rebundling of services will help kick-start the ad market (03:04). Matt finishes the show with an opening-weekend box office prediction for the fourth installment in the 'Bad Boys' franchise, 'Bad Boys: Ride or Die' (26:00). For a 20 percent discount on Matt's Hollywood insider newsletter, ‘What I'm Hearing ...,' click this link: puck.news/thetown Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Michael Kassan Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hollywood is filled with, er, colorful personalities. The one of the moment: Michael Kassan, the former MediaLink connector-in-chief now in dueling lawsuits with UTA. David Lidsky joins to reveal The Ankler's investigative reporting into Kassan's curious legal and financial history, including a $3.3m IRS tax lien taken out on his Beverly Hills home the week before he went to war with UTA. Also: Elaine Low on TV workers' struggles as unemployment outpaces series cutbacks, and Richard Rushfield on the current studio merger landscape. Transcript here. For more entertainment news, subscribe to The Ankler here. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and host Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.In recent days, there has been a renewed push to ban TikTok in the US, the BBC is considering adding ads to podcasts when they are accessed on commercial sites, the government has disallowed newspapers to be purchased by foreign governments and United Talent Agency's Michael Kassan has left the company. And, believe it or not, Ofcom has once again found GB News in breach of its broadcasting code, but has not doled out a punishment. Highlights:0:50: Gender equality in the workplace and the need for action5:30: The impact of Michael Kassan's departure on the media industry10:40: What happens if TikTok is banned in the US25:45: Is the BBC right to enable ads for podcasts in the UK?34:30: Quick hits – The Telegraph sale; another GB News Ofcom breach; and Ofcom's "no shit, Sherlock" report about what children see on social media.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Dylan Byers joins Peter to discuss the new media title fight between Don Lemon and Elon Musk after the billionaire abruptly cancelled the former CNN star's new show on X. Then they turn to the wild legal battle erupting between UTA and its now-former partner Michael Kassan. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

In today's episode of Masters of MAX, Tom is joined by an amazing guest, Michael Kassan, Michael is the founder, chairman, and CEO of MediaLink, the media and marketing industry's most trusted and connected strategic advisory firm, specializing in identifying areas of opportunity, optimization, and ultimately growth for its clients. Michael is an absolute veteran in the industry, having worked with executives at brand companies across various spaces. On the show, he emphasizes the importance of being a good storyteller as a CMO both externally to customers and internally to leadership and finance teams. Michael believes that the role of the CMO has evolved beyond just marketing, and now includes responsibilities in growth, communications, and product.Michael acknowledges that mobile app consumers are highly valuable to brands and stresses the need for brands to be involved in the creation of content, rather than just supplying commercial messages. He believes that purpose-driven marketing and content creation can have a significant impact on both brand growth and cultural change. Overall, this conversation provides valuable insights into the role of the CMO, the importance of storytelling and customer experience in marketing, and the evolving landscape of mobile apps and brand content creation.—Guest BioMichael E. Kassan is the founder and CEO of MediaLink, a leading strategic advisory firm. Described as the “ultimate power broker,” he is a trusted advisor on speed dial with every major executive in the media, marketing, entertainment and technology C-Suite. Kassan and his global team of more than 200 specialists provide counsel for navigating the age of digital disruption in areas including: marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent advisory, and entertainment, sports and culture marketing. MediaLink is a part of United Talent Agency (UTA), which, together with Kassan, acquired the firm from Ascential pLc in 2021. Kassan had sold to Ascential pLc in 2017. In 2019, Kassan was inducted into the American Advertising Federation's Hall of Fame, which is considered the highest honor in advertising.Prior to founding MediaLink in 2003, Kassan was President/COO and Vice-Chairman of Initiative Media Worldwide, growing billings from $1.5 billion to over $10 billion. Before that, he was President and COO of International Video Entertainment (Artisan Entertainment).In addition, Kassan has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission – City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry. Kassan currently serves as Chair of the UJA-New York Marketing Communications Committee as well as on the Boards of the American Advertising Federation, the Ad Council, and the Hollywood Radio and Television Society. He served as Chairman of the California State Senate Select Committee on the Entertainment Industry.—Guest Quote"Chief Marketing Officers necessitate more technology decisions than ever before, and Chief Technology Officers need to make more marketing decisions than ever before. I was a CEO that did understand that the person with the pocket square (CMO), and the person with the pocket protector (CTO) actually had to have the same pockets." – Michael Kassan—Time Stamps *(01:49) What does the CEO not know about the CMO?*(04:17) The evolution of the CMO*(07:48) Why it all comes down to storytelling*(10:07) How a succesful CMO proves value*(12:57) Who is responsible for customer experience?*(14:25) Why you need your brand to excel on all platforms*(16:12) Taking lessons from the quick service industry*(18:08) The power of surprise and delight*(20:02) Where does the responsibility lie for a mobile app?*(22:12) What marketing trends are out there between industries?*(27:17) The push and pull of advertising your core beliefs*(29:38) Rapid Fire Questions—LinksFollow Michael Kassan on LinkedInCheck out MediaLinkConnect with Tom Butta on LinkedInCheck out the Airship Website

Michael Kassan, Chairman and CEO of MediaLink, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast. Together, they discuss how MediaLink serves as a media and marketing industry's trusted connector by identifying areas of opportunity, optimization, and ultimately growth for its clients.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

Michael E. Kassan is the founder and CEO of MediaLink, a leading strategic advisory firm. Described as the “ultimate power broker,” he is a trusted advisor on speed dial with every major executive in the media, marketing, entertainment and technology C-Suite. They seek his insights and instruction for solving their most complex business challenges. MediaLink is a part of UTA, which acquired the firm from Ascential pLc in 2021.

Michael E. Kassan is the founder and CEO of MediaLink, a leading strategic advisory firm. Described as the “ultimate power broker,” he is a trusted advisor on speed dial with every major executive in the media, marketing, entertainment and technology C-Suite. They seek his insights and instruction for solving their most complex business challenges. MediaLink is a part of UTA, which acquired the firm from Ascential pLc in 2021.

Candle Media co-CEO Kevin Mayer and Medialink chief Michael Kassan offer a 30,000-foot view of making deals and building businesses in the emerging "creator economy" during the SXSW 2022 conference keynote session. The industry veterans also discuss the entertainment industry's changing economics and offer a few predictions for the future. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Candle Media co-CEO Kevin Mayer and Medialink chief Michael Kassan offer a 30,000-foot view of making deals and building businesses in the emerging "creator economy" during the SXSW 2022 conference keynote session. The industry veterans also discuss the entertainment industry's changing economics and offer a few predictions for the future. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

On reaching your ideal customer and marketing best practices Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Michael Kassan is truly a man who needs no introduction complete with his #HoShiMo‘s memorialized in Frenemy by Ken Auletto. Truly the most “networked” man in the advertising industry, a lawyer, entrepreneur, visionary and friend. You will be enthralled by his story. #csuiteradio #csuitenetwork Learn more about your ad choices. Visit megaphone.fm/adchoices

In the weekly Friday, "The Week That Was" episode, I welcome former guest, show regular and friend, Principal of Scott Monty Strategies, Scott Monty. Together we will watch and comment on the highlights from my guests this week. This week you'll be hearing from Dr Robin DiAngelo, Michael Kassan, Paul Epstein and Bryce Hoffman. It's also an "open mic" opportunity for previous guests, show regulars and $JAFFE coin holders (buy yours at rally.io) to pop in and "join the conversation." All links as per usual can be found on linktr.ee/jaffejuice Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Kassan is the Godfather of Marketing. He is the Master Connector, Relationship Builder, Mover and Shaker! Perhaps that’s why he was the unofficial protagonist of Ken Auletta’s Book, Frenemies. We’ll discuss all of that, plus reimagining work, and finding out, “How Tall is Ben King?” Have any questions for Michael or want a shoutout on air? You can potentially ask your question live or get a shoutout for 10 $JAFFE coins which you can purchase and send via my creator coin link (see below) This is my part of an active and transparent commitment to growing the creator economy (which includes me!) Get all the links you’ll need today from my linktree.com/jaffejuice Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s a virtual CES this week.  it will be interesting to see how it goes.   However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says  Michael Kassan, my guest this week on the #BeetCast. Kassan is  CEO and founder of MediaLink, the powerhouse consultancy. MediaLink is a unit Ascential, the owner of Cannes Lions and other major industry events. As usual, MediaLink will play a giant role at CES this week by programming the C Space, throwing a big virtual networking party and with Michael moderating one the of the conference’s most anticipated keynote sessions – this with Ann Sarnoff, CEO of WarnerMedia Studios. In our chat from his home in Los Angeles, Michael speaks about the future of live events including plans for Cannes Lions, which is  on, health safety issues permitting. He talks about  the new workplace norms, the state of agency reviews,  and addresses key industry trends this year including e-commerce, streaming TV, and an explanation of why adtech is so hot these days.

In the very first Next in Marketing podcast episode ever recorded, MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19. Kassan also weighs in on how the streaming wars between Netflix, HBO, NBCU and others, and how he thinks the ad business will grapple with live events like Cannes in the coming years.Produced by Kenya Hayes

In this episode, media expert Michael Kassan shares stories of flexibility, agility, and the new partnership models that highlight how leaders are rising to meet the challenges of the current environment. From Zoom calls drowned out by the lawnmower to the demise of business travel, Michael and Jason pull no punches showing how it's no longer “a multiple choice exam for leaders.”Michael Kassan is the founder, Chairman, and CEO of MediaLink. He has been described as the “ultimate power broker” and is a trusted advisor to Fortune 100 chief marketing officers, media moguls, Hollywood visionaries, technology pioneers, advertising holding company heads, and Wall Street investors.

In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink. Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing topics such as the new reality for agencies, the heightened need for creative sensibility, and the future of industry events like Cannes and CES. 1:07 — weekly news roundup with co-hosts Scott and Adam11:16 — a conversation about Section 230 and what it means for marketersWe welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. See acast.com/privacy for privacy and opt-out information.

Marketing, media, entertainment and tech are transforming rapidly. Join MediaLink’s Michael Kassan in the company of leaders building great companies from the ground up. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

How will the advertising industry weather the global pandemic? In order to address that question, LionTree’s Public Markets Lead Leslie Mallon enlists Michael Kassan, the Founder, Chairman and CEO of strategic advisory firm MediaLink, and his colleagues Andrea Redniss and JC Uva to discuss what’s on the horizon for the industry.And, if you’re looking for a quick update on the day’s most thoughtful, insightful and entertaining content, be sure to check out Kindred Media’s recently launched newsletter. Sign up for “Take a Break with Kindred Media,” by clicking here (https://kindredmedia.us4.list-manage.com/track/click?u=17ce3ba4512c829932e753b44&id=fdb6062343&e=b7ddfe57ba).Find and rate us on Apple Podcasts or wherever you listen. For more content, follow KindredCast on Twitter, Instagram and Facebook. You can hear our radio show on SiriusXM Business Radio, channel 132.Please read before listening: http://www.liontree.com/podcast-notices.html

Michael and Alexis sit down in Cannes, France at Cannes Lions to discuss being a parent to three and grandparent to six, traditions of Sunday family night dinner and the importance of balance and judgment when it comes to parenting.

Entertainment media executive Michael Kassan is the founder, Chairman and CEO of Media Link, a leading global strategic advisory firm. Described as the ‘ultimate power broker’ Michael is a trusted advisor to media moguls, Hollywood visionaries, technology pioneers, advertising heads and Fortune 100 chief marketing officers. His prowess earns him top industry lists including Adweek’s “Power 100”, Variety’s index of the most influential business leaders shaping the global entertainment industry, Ad Age’s top media executives in America and the “Silicon Beach 25” list of the most powerful digital players in LA. His forte is his ability to solve complex business challenges and to see and seize opportunities across complementary industries. He discusses his thoughts on the changing landscape and shares how Media Link is navigating the age of digital disruption across all areas of media and technology. Say It Forward with Michael Kassan.

Few people can charm and foster connections the way MediaLink Founder, Chairman and CEO Michael Kassan does. Learn how Michael changed the media buying business by treating it like a mutual fund; why audio is finding its way into more media mixes these days; and why he thinks more businesses and agencies need to go to therapy before breaking up. Plus, Michael reveals the savviest business advice you might have overlooked on the Hamilton soundtrack!   Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

MediaLink's Chairman and CEO talks about the evolution of his company and what to expect this year in Cannes. MediaLink and the Cannes Lions festival, which kicks off Monday June 17, are sister companies owned by Ascential. Kassan was among the first media executives to attend the show in the 1990s, when it was primarily a destination for creatives. 

Cal has a transformative moment in a conversation with a recent inductee in the Advertising Hall of Fame – Michael Kassan. The talk goes back to the days when Cal was educated in journalism school never to go to the other side of The Wall that separated editorial and sales. This education kept Cal from publicizing himself and associating with advertisers even as the Internet changed the landscape of communication. For years, Cal struggled with social media and self-promotion. But the conversation with Kassan, the founder of MediaLink, freed Cal to move into the future, and gives listeners an education on the changes we’ve all been living through at the intersection of content, advertising, marketing, entertainment and technology.

The Cannes Lions festival will get underway next week at a time when media industry turbulence is at its peak, according to MediaLink CEO Michael Kassan, a longtime industry observer who has turned the event into a crucial meeting place for the media, marketing, finance and technology worlds.

The Cannes Lions festival will get underway next week at a time when media industry turbulence is at its peak, according to MediaLink CEO Michael Kassan, a longtime industry observer who has turned the event into a crucial meeting place for the media, marketing, finance and technology worlds.

This is a pretty scary book—Ken Auletta catalogs the rot in the ad industry, starting with the rebate fracas that broke out at the (now-infamous!) Association of National Advertisers meeting in 2015. Why’s it so scary? Well, for one thing, it lays bare long-standing, unsuccessfully-addressed problems with the business model on which the ad agency operates. And it explains a lot about why agencies have been struggling with everything from client service to profitability, to pricing, to talent, to working conditions. …and that’s not even the really scary part. The REALLY scary part is what happens to an advertising income-supported culture if/when advertising income goes away.So, if you have a problem with feeling too optimistic about the future, or slacking off at work, read this book and meditate on the future. It’ll fix that for you. And make you a more wide-awake, effective professional.As far as things I wish were different: It’s a less scholarly work that The Attention Merchants, there’s a LOT of reliance on the point of view of one person (Michael Kassan), which leaves you looking for a wee bit more balance at times (or maybe that the bad news would stop). None of these quibbles dim the books appeal, though. Just keep them in mind…Links for the show: Ad Age article: Good summary of the rebate issue, and gives you a sense of how the story developed before 2015MediaLink website: Worth checking out!

'The Connector'.  Michael Kassan is perhaps the best connected person in the creative industries. As the founder Chairman and CEO of Medialink, he creates and unlocks relationships at the intersection of advertising, entertainment, technology and finance. Put another way he connects Silicon Valley, Madison Avenue, Hollywood and Wall Street. I talked to Michael about the criteria he looks for in people he wants to interact with, about what he’s learned about doing deals on the back of a napkin and about what he loves about being in the room when it happens.

A five minute highlight from our full conversation.

Media Linked with Michael Kassan 6-19-17

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Media Linked with Michael Kassan 5-22-17