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We’re back with our second episode of ‘Adventures in Local Marketing’ and this time we’re talking spam, spam, and more SPAM, with Jason Brown. Jason is the leading expert on all the shady things that go down in local SEO, so we wanted to find out:What kinds of tricks spammers are pullingHow Jason goes about getting spam eradicatedWhy spam has real-world dangers way beyond manipulating rankingsWhy Jason decided to specialize in spam fightingSo grab your headphones and saddle up as we take a tour of the darker side of local marketing with the ‘Sheriff of Google’.
In this episode we cover the foundations of local search engine marketing. See acast.com/privacy for privacy and opt-out information.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal, Mary Bowling and Willys Devoll discuss Google.
Mike Blumenthal, Mary Bowling and Willys Devoll discuss Google.
Join Mike Blumenthal and Mary Bowling from Local University as they discuss the most important and interesting happenings Last Week in Local Search. LWIL 06.04.18
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal and Mary Bowling from Local University as they discuss the most important and interesting happenings Last Week in Local Search. LWIL 06.04.18
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal Presentation - Changes at Google Driving Results in Local from LocalU Advanced in Santa Monica in November 2017
Mike Blumenthal Presentation - Changes at Google Driving Results in Local from LocalU Advanced in Santa Monica in November 2017
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal, Carrie Hill & Mary Bowling from Local University as they take a deep dive into Diversifying Your Marketing #3/14 DD 04.24.18 --
Join Mike Blumenthal, Carrie Hill & Mary Bowling from Local University as they take a deep dive into Diversifying Your Marketing #3/14 DD 04.24.18 --
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
#3/13 DD 04.17.18 Mike Blumenthal & Mary Bowling from Local University discuss the most recent Localu advanced - themes and common threads
#3/13 DD 04.17.18 Mike Blumenthal & Mary Bowling from Local University discuss the most recent Localu advanced - themes and common threads
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal and Mary Bowling from Local University as they take a Deep Dive into Google Q&A. DD 04.09.18
Join Mike Blumenthal and Mary Bowling from Local University as they take a Deep Dive into Google Q&A. DD 04.09.18
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal, Mary Bowling & Cindy Krum - They will be taking a Deep Dive into The Future of Search is Entities DD 04.-2.18
Join Mike Blumenthal, Mary Bowling & Cindy Krum - They will be taking a Deep Dive into The Future of Search is Entities DD 04.-2.18
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Google Posts Impact Study Mike Blumenthal, Joel Headley, Mary Bowling
Google Posts Impact Study Mike Blumenthal, Joel Headley, Mary Bowling
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
A Look at Review Spam with Michael Blumenthal, Jason Brown & Joy “The Hawk” Hawkins from Local University.
A Look at Review Spam with Michael Blumenthal, Jason Brown & Joy “The Hawk” Hawkins from Local University.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal and Carrie Hill from Local University as they take a Deep Dive into the opportunities presented for Agencies using the new features of Local
Join Mike Blumenthal and Carrie Hill from Local University as they take a Deep Dive into the opportunities presented for Agencies using the new features of Local
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal and Mary Bowling from Localu as they take a Deep Dive into Google's Questions and Answers & how to best use this feature. DD 01.15.18
Join Mike Blumenthal and Mary Bowling from Localu as they take a Deep Dive into Google's Questions and Answers & how to best use this feature. DD 01.15.18
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal, Mary Bowling - Discussion of Knowledge Panel not showing on brand searches DD 12.18.17
Mike Blumenthal, Mary Bowling - Discussion of Knowledge Panel not showing on brand searches DD 12.18.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal, David Mihm - Next Year in Local - Local Seo Predictions and Possibilities for 2018 DD 01.18.18
Mike Blumenthal, David Mihm - Next Year in Local - Local Seo Predictions and Possibilities for 2018 DD 01.18.18
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal and Mary Bowling from LocalU for a fascinating Interview with Stephan Spencer DD 12.04.17
Join Mike Blumenthal and Mary Bowling from LocalU for a fascinating Interview with Stephan Spencer DD 12.04.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal & Mary Bowling as they Deep Dive into Local Branding vs Google Local Services DD 11.27.17
Join Mike Blumenthal & Mary Bowling as they Deep Dive into Local Branding vs Google Local Services DD 11.27.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal, Mary Bowling & David Mihm as they review 2017 & take a Deep Dive into the most important events of the year. DD 12.11.17
Join Mike Blumenthal, Mary Bowling & David Mihm as they review 2017 & take a Deep Dive into the most important events of the year. DD 12.11.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal and Mary Bowling review the highlights of the LocalU Advanced Seminar in Santa Monica last week. DD 11.20.17
Mike Blumenthal and Mary Bowling review the highlights of the LocalU Advanced Seminar in Santa Monica last week. DD 11.20.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal and Mary Bowling as they take a Deep Dive into why reviews are being taken down at Google.
Join Mike Blumenthal and Mary Bowling as they take a Deep Dive into why reviews are being taken down at Google.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
10.30.17p2 Mike Blumenthal, Nyagoslav Zhekov, Darren Shaw, Mary Bowling on Local Ecosystem Chart & Discussion
10.30.17p2 Mike Blumenthal, Nyagoslav Zhekov, Darren Shaw, Mary Bowling on Local Ecosystem Chart & Discussion
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
10.30.17p1 Mike Blumenthal, Nyagoslav Zhekov, Darren Shaw, Mary Bowling on Local Ecosystem Chart & Discussion
10.30.17p1 Mike Blumenthal, Nyagoslav Zhekov, Darren Shaw, Mary Bowling on Local Ecosystem Chart & Discussion
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal, Krystal Taing, Mary Bowling - This week's Deep Dive Topic: Getting your Google GMB business listing ready for the holidays. DD10.02.17
Join Mike Blumenthal, Krystal Taing, Mary Bowling - This week's Deep Dive Topic: Getting your Google GMB business listing ready for the holidays. DD10.02.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal & Joel Headley as they take a Deep Dive into Google's utilization of crowd sourced data
Join Mike Blumenthal & Joel Headley as they take a Deep Dive into Google’s utilization of crowd sourced data
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Joel Headley take a Deep Dive in Categories and Relevance in Google Local Search DD 08.28.17
Mike Blumenthal & Joel Headley take a Deep Dive in Categories and Relevance in Google Local Search DD 08.28.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal, Mary Bowling & Joel Headley preview a Localu Advanced topic: When most new leads come from Google, do you still need a website? Deep Dive 09.18.17
Mike Blumenthal, Mary Bowling & Joel Headley preview a Localu Advanced topic: When most new leads come from Google, do you still need a website? Deep Dive 09.18.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal, Mary Bowling & Ed Reese deep dive into Final attribution, What prompted the customer to buy? DD 08.08.17
Mike Blumenthal, Mary Bowling & Ed Reese deep dive into Final attribution, What prompted the customer to buy? DD 08.08.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Mary Bowling Deep Dive into recent major changes in the search industry. DD 07.24.17
Mike Blumenthal & Mary Bowling Deep Dive into recent major changes in the search industry. DD 07.24.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal & Darren Shaw as they take a Deep Dive into How to rank in cities where you don't have a physical location Recorded 07.10.17
Join Mike Blumenthal & Darren Shaw as they take a Deep Dive into How to rank in cities where you don’t have a physical location Recorded 07.10.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Mary Bowling take a Deep Dive into Google's new Places Q&A DD 08.14.17
Mike Blumenthal & Mary Bowling take a Deep Dive into Google's new Places Q&A DD 08.14.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into Google Posts. How it relates to search, & how SMB can manage & leverage this product. Deep Dive 06.26.17
Mike and Mary Deep Dive into Google Posts. How it relates to search, & how SMB can manage & leverage this product. Deep Dive 06.26.17
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Join Mike Blumenthal & Mary Bowling from Localu as they Deep Dive into Google's new Home Page Builder
Join Mike Blumenthal & Mary Bowling from Localu as they Deep Dive into Google's new Home Page Builder
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal and Mary Bowling Deep Dive into Google's efforts to increase SMB engagement in Dashboard with website builder
Mike Blumenthal and Mary Bowling Deep Dive into Google's efforts to increase SMB engagement in Dashboard with website builder
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal, David Mihm & Mary Bowling discuss The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions. Check out the charts & other links on our Localu.org blog
Mike Blumenthal, David Mihm & Mary Bowling discuss The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions. Check out the charts & other links on our Localu.org blog
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
This week Mike Blumenthal, Mary Bowling and Joel Headley discuss Local Search for Medical Practices
This week Mike Blumenthal, Mary Bowling and Joel Headley discuss Local Search for Medical Practices
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
This week Mike Blumenthal and Mary Bowling Deep dive into this question: Should you add city to your business name at Google? This question recently came in at the Local U forum. A multi-location retailer who just starting using Yext was told by a Yext rep to append to their business name their city so to distinguish between their various locations.
This week Mike Blumenthal and Mary Bowling Deep dive into this question: Should you add city to your business name at Google? This question recently came in at the Local U forum. A multi-location retailer who just starting using Yext was told by a Yext rep to append to their business name their city so to distinguish between their various locations.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Mary Bowling discuss Consumer propensity to leave reviews. Check out the charts & other links on our Localu.org blog
Mike Blumenthal & Mary Bowling discuss Consumer propensity to leave reviews. Check out the charts & other links on our Localu.org blog
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Mary Bowling discuss The Need for Local SEO to Be Integrated with Marketing
Mike Blumenthal & Mary Bowling discuss The Need for Local SEO to Be Integrated with Marketing
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Megan Hannay Deep Dive into Sponsorships as an opportunity in Local Marketing. Check out the charts & other links on our Localu.org blog
Mike Blumenthal & Megan Hannay Deep Dive into Sponsorships as an opportunity in Local Marketing. Check out the charts & other links on our Localu.org blog
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal and Beth Kahlich take a Deep Dive into Small Business and email marketing. In this episode Mike and Beth discuss some of the biggest issues confronting small businesses, email marketing, the biggest mistakes small business owners make in email marketing, and more.
Mike Blumenthal and Beth Kahlich take a Deep Dive into Small Business and email marketing. In this episode Mike and Beth discuss some of the biggest issues confronting small businesses, email marketing, the biggest mistakes small business owners make in email marketing, and more.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Deep Dive Into Local series from April 17th, 2017. In our Deep Dive series, Mike and Mary look at review spamming which is one thing in local that caught our attention this week and deserves a longer discussion.
Deep Dive Into Local series from April 17th, 2017. In our Deep Dive series, Mike and Mary look at review spamming which is one thing in local that caught our attention this week and deserves a longer discussion.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
05.10.17 Join Mike Blumenthal and Joyanne Hawkins with an in-depth discussion of Google and Local Search Success
05.10.17 Join Mike Blumenthal and Joyanne Hawkins with an in-depth discussion of Google and Local Search Success
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Deep Dive Special Edition - Darren Shaw of Whitespark, just released the 2017 Local Search Factor Ranking Factor Survey. Join Darren and Mike Blumenthal as they discuss the results.
Deep Dive Special Edition - Darren Shaw of Whitespark, just released the 2017 Local Search Factor Ranking Factor Survey. Join Darren and Mike Blumenthal as they discuss the results.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into how Google determines authority of local entities
Mike and Mary Deep Dive into how Google determines authority of local entities
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Dive Deep into the release of the Local Search Ranking Factors.
Mike and Mary Dive Deep into the release of the Local Search Ranking Factors.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into Marketing and Politics, is taking a political stand good or bad for business?
Mike and Mary Deep Dive into Marketing and Politics, is taking a political stand good or bad for business?
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into KPI's. Key Performance Indicators. and which ones really matter in local, and how they're going to differ for different types of businesses.
Mike and Mary Deep Dive into KPI's. Key Performance Indicators. and which ones really matter in local, and how they're going to differ for different types of businesses.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into Getting review rich snippets and the benefit of rich snippets on single location websites
Mike and Mary Deep Dive into Getting review rich snippets and the benefit of rich snippets on single location websites
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into Building the Essential Digital Marketing Bundle for Local Businesses
Mike and Mary Deep Dive into Building the Essential Digital Marketing Bundle for Local Businesses
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into a Case Study done by Nyagoslav Zhekov, at Whitespark about what happens when you cancel Yext
Mike and Mary Deep Dive into a Case Study done by Nyagoslav Zhekov, at Whitespark about what happens when you cancel Yext
Local search marketing is one of the best and easiest ways to get your website listed at the top of the major search engines such as Google, Yahoo, and Microsoft Live Search (without search engine optimization).