Podcast appearances and mentions of mike blumenthal

Send us Fan Mail In this Duda webinar, Darren Shaw and Mike Blumenthal explore the paradigm shift occurring in local search as Google increasingly incorporates generative AI into Google Business Profiles and Google Maps. Through new features like "Know Before You Go" and the conversational "Ask Maps," local discovery is transitioning from a deterministic ranking model to a highly personalized, context-aware ecosystem. Blumenthal demonstrates how to leverage Ask Maps for deep competitive analysis to pinpoint market weaknesses and operational gaps. The speakers emphasize that while traditional SEO remains foundational "table stakes," long-term visibility in the AI era requires businesses to cultivate a deeply revered brand through comprehensive website data, widespread consumer sentiment, community engagement, and niche specialization. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan MailGoogle just revealed the future of Search at Google I/O and Google Marketing Live — and it's far more personal, predictive, and invasive than most people realize.In this episode of Near Memo, Mike Blumenthal and Greg Sterling break down:A massive fake Google Business Profile fraud case involving 15,000 fake listings and $79 million in alleged fraudHow Google already infers your income, politics, preferences, and buying habits — even WITHOUT opting into “Personal Intelligence”The rise of AI-native advertising formatsWhy AI Mode may fundamentally reshape search, local discovery, Google Maps, and online commerceHow Google's ecosystem strategy could create unprecedented user lock-inThey also discuss:AI-powered personalizationGoogle's “good enough” AI strategyAI agents and transactional searchWhy antitrust rulings may have changed nothingThe future of ads inside AI search experiencesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What if everything you thought you knew about local search… is only half the story? In this episode, Dr. Len Tau sits down with local search expert Mike Blumenthal to unpack what's actually driving visibility, engagement, and patient acquisition today. From the evolving role of AI to why fundamentals like reviews, branding, and user experience still dominate, this conversation challenges the shortcuts most practices rely on. If you're focused on rankings but not results, this episode will shift your perspective on what truly matters in building a sustainable, patient-generating online presence..   What You'll Learn Why local search fundamentals haven't changed, even with AI advancements How Google evaluates engagement and why it impacts your rankings The real role of reviews, brand, and reputation in attracting patients Why AI is changing how patients search, not what matters most How to optimize your website for conversion, not just traffic The growing importance of long-form, intent-based search queries Why local brand building may be your biggest competitive advantage — Key Takeaways 00:41 Introduction to Mike Blumenthal and local search expertise 04:03 The evolution of local search and what hasn't changed 04:40 Google algorithms vs changing search displays 06:29 The future of AI in search and user behavior 09:45 What dental practices should focus on in marketing 11:59 Website engagement and user experience fundamentals 14:38 Online scheduling and conversion strategies 16:32 Understanding engagement signals beyond bounce rate 20:36 Visibility, credibility, and engagement explained 24:47 Reviews, ratings, and patient experience balance 25:25 Categories and ranking factors in local SEO 27:54 The role of citations and directory authority 31:06 Surprising user behavior trends and AI usage 36:15 The #1 focus for dental practices moving forward 38:06 Best practices for generating effective reviews 40:18 Where to follow Mike Blumenthal     — Connect with Mike Email: mblumenthal@nearmedia.co Website: Near Media   Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Send us Fan MailIn Part 2 of Near Media's conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.Garrett joins Greg Sterling and Mike Blumenthal to explore how Google's growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery.The group discusses:AI-driven local recommendationsWhy direct mail showed up in AI ModeThe future of Google Business ProfilesHow marketers should rethink SEO measurementPersona-based AI testingReviews and reputation in AI searchWhether AI will ultimately simplify or complicate marketingThis episode is both a warning and a roadmap for marketers navigating the shift from traditional search to the coming personalized AI-driven discovery.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan MailIs Google getting too personal? In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Garrett Sussman (iPullRank) to discuss his provocative 12-month study on AI personalization. We dive deep into how Google's "AI Mode" uses your Gmail, Photos, and Calendar to tailor results—and why "unopened emails" might be influencing what you see next.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan MailGoogle just changed the rules on reviews—and businesses may already be getting penalized. Meanwhile, Meta is projected to overtake Google in ad revenue, despite ongoing legal battles and ethical concerns.In this episode, Mike Blumenthal and Greg Sterling break down:• Google's new review enforcement signals• Why marketers are frustrated with rising ad costs and unclear ROI• The surprising shift toward AI-driven search (ChatGPT, Ask Maps)• Who actually wins the AI race—and why it may not be who you thinkSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan MailIn Part 2, Steve Wiideman joins Greg Sterling and Mike Blumenthal to cut through the AI hype and explain what's actually working in multi-location SEO today.Despite growing attention on AI tools and “agentic commerce,” the real drivers of visibility are still foundational: intent-driven content, strong review signals, and brand awareness.They also explore how zero-click search is changing attribution, why websites are becoming data sources for AI, and what local search will look like in the next 3–5 years.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan MailWhat does it really take to scale SEO across hundreds (or thousands) of locations?In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Steve Wiideman to unpack the operational, strategic, and technical realities of multi-location SEO.They explore testing frameworks, content strategies, franchise challenges, reviews, imagery, and the evolving nature of search behavior.If you manage local SEO at scale, this is a must-listen.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan MailGoogle Business Profile impressions are dropping fast—but conversions aren't.In this Near Memo episode, Greg Sterling, Mike Blumenthal, and Adam Dorfman unpack BirdEye's latest data and explore what's really changing in local search.From AI Overviews and LLM-driven discovery to Google's new Ask Maps interface, they examine how search behavior is shifting—and why Google still controls the final decision point.They also dig into:Category vs brand search behaviorIndustry-level engagement differencesThe evolving role of reviews in AI-driven resultsApple Maps as a quiet challengerIf you're trying to understand how AI is reshaping local SEO, this episode connects the dots.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send a textIn this archive episode of the Near Memo podcast, Darren Shaw of Whitespark joins Mike Blumenthal, Greg Sterling, and David Mihm to discuss the influential Local Search Ranking Factors study.The panel breaks down how the survey works, what has changed in local search, and how the rise of AI interfaces like ChatGPT and Gemini could reshape how businesses are discovered online.They explore:Why review volume and recency drive rankingsHow behavioral signals may outweigh traditional SEO factorsWhether links are becoming less importantWhy Google's behavioral data advantage mattersThe role of expert lists and third-party citations in AI searchThis episode offers a snapshot of local search at a moment of major transition that still resonates 6 months later.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send a textIn this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horton (Google Business Profile Platinum Product Expert).Together the panel explores how agencies are actually managing LSAs for clients today.Topics include:• The real ranking factors behind Local Service Ads• Whether LSAs are still a DIY product or require agency expertise• How agencies price and manage LSA services• Fraud, verification challenges, and fake listings• Lead quality and the removal of the lead dispute feature• What separates successful LSA campaigns from failed ones• How LSAs may evolve as AI search and brand discovery reshape local searchThe conversation also dives into the agency economics of LSAs — from consulting models to flat fee management and performance expectations in competitive markets like personal injury law.If you're an agency, consultant, or in-house marketer managing LSAs for clients, this panel discussion offers practical insights into how the product really works.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send a textIn this episode of Near Memo, Rand Fishkin joins Greg Sterling, Mike Blumenthal, and David Mihm to unpack the future of AI search, brand visibility, and digital measurement.Is AI rank tracking possible? Are zero-click journeys killing websites? And how should local businesses measure marketing performance in a world where attribution is breaking down?Rand shares new research on AI brand visibility across ChatGPT, Claude, and Google AI, discusses why performance marketing metrics are eroding, and explains where brands should actually invest their energy in 2026.This is a deep dive into the changing economics of search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send a textGoogle Local Service Ads have become one of the most powerful placements in local search — especially in competitive verticals like personal injury law.But what actually drives ranking and performance?In this episode, we examine the real mechanics behind LSAs: review cadence, responsiveness, bidding structure, and the psychology of visual presentation. We explore how headshots and photo sequencing influence trust, why logos don't convert, and how review manipulation creates competitive distortion.LSAs reward operational excellence more than aggressive spending — and understanding the role of visual trust may be the difference between visibility and invisibility.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textLocal Services Ads have become the “top-of-the-page” battleground for high-value local categories—especially professional services. In this episode, Greg Sterling and Mike Blumenthal talk with former LSA team member Eric Levine about how LSAs evolved, what really influences rank, and how Google's lead marketplace mechanics shape outcomes.    We break down “request multiple options,” lead billing, the big ranking signals (reviews, responsiveness, radius/service area), why LSAs often win user attention over the local pack, and how photos should be chosen and structured to match user decision-making.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textAI isn't killing search — it's reshaping how people discover, evaluate, and choose businesses.In this in terview with Crystal Carter of Wix, we unpack how large language models, AI assistants, and emerging “agent” experiences are changing consumer behavior, local search, and brand visibility. From ChatGPT and Google's AI-driven results to personalization, intent modeling, and task completion, we explore what actually changes — and what doesn't.We also dig into:• Why AI acts more like a complement to search than a replacement• How “choice” and “consideration” evolve in AI-first experiences• What happens when interfaces collapse research, comparison, and action into one flow• Why local, reviews, and brand signals still matter — just differently• What businesses should prepare for as agents begin acting on behalf of usersIf you care about search, local, UX, or how consumers actually make decisions, this is the conversation you want to hear.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textClaudia Tomina joins Greg Sterling and Mike Blumenthal to unpack what the Google API leak reveals about local rankings, why reviews are being removed at scale, and how AI Overviews, Gemini, and agentic shopping are pushing transactions into Google's AI interfaces. A must-listen for anyone managing a Google Business Profile in 2026.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textLocal SEO, reviews, and Google LSAs are no longer working the way law firms expect. In this episode of Near Memo, Gyi Tsakalakis (AttorneySync) joins Mike Blumenthal and Greg Sterling to explain why rankings and traffic are misleading, how LSAs reshape legal demand, why review cheating is rampant, and how brand trust has become the real competitive moat.If you're relying on Google visibility alone to grow a law firm, this conversation is a wake-up call.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textGoogle's AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what's changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution, and why your database — not your website — may determine your competitive future.Jes explains what marketers must do now: update your content strategy, test your site with agents, fix your UX friction, and prepare your database for natural-language inputs. Essential listening for SEOs, CMOs, and local businesses navigating the next wave of digital change.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google's index is shrinking, why publishers must evolve, and why consensus around brand salience — not keywords — decides visibility.We also cover local search dynamics, review-based consensus modeling, multi-touch attribution myths, and how to create content that earns true distribution in 2025.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of the Near Memo, Mike Blumenthal and Greg Sterling unpack Google's dramatic shift toward an AI-first search ecosystem — including the rollout of Know Before you Go in Maps, ads in the new AI Mode in Search & Maps, and the introduction oof Gemini 3 what that means for personalization and marketers.We explore:• Google Maps' new AI-powered interfaces — including Know Before You Go and the prominent “Ask” module that pulls data from reviews, websites, and third-party sources. We discuss how Google is reshaping the local experience by elevating AI-generated insights above traditional organic content.• Google's new reviewer aliases and their implications — from anonymity and fraud concerns to how aliases complicate trust, moderation, business intelligence, and the already-confusing review ecosystem.• Ads quietly invading AI Mode — what early experiments show about ad placement, user behavior, declining click-through rates, and Google's likely future ad units as the AI interface becomes the top of the SERP.• Google's monopoly strategy in the AI race — including how Google is leveraging its scale, distribution, defaults, and product integrations to push Gemini over ChatGPT, claw back market share, and extend its dominance into AI search experiences despite weak antitrust remedies.Plus: The Near Media newsletter is going free.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textGreg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not.  From review response rates and schema misfires to UTM tracking errors, the trio unpacks what's real in local SEO and what's hype. The episode closes with a lively debate about the AI-driven future of the SERP.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textLocal SEO just got a major shake-up. In this episode, Darren Shaw of Whitespark joins Mike Blumenthal, David Mihm, and Greg Sterling to reveal key takeaways from the 2026 Local Search Ranking Factors study — including how AI search, behavioral signals, and reviews are changing the local game. Hear what really moves the needle, what's fading, and where Google, Gemini, and ChatGPT fit into your future strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode, Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) dive into TikTok's “Local Explorer” — a new review and discovery program inside the app. They explore how Gen Z's shift toward TikTok and Instagram is reshaping local search, what the Adobe and SOCi studies reveal, and why authenticity may be TikTok's edge over Google Reviews.You'll learn:• How TikTok gamifies local reviews• Why 62 % of Gen Z prefer TikTok for finding local businesses• How to track TikTok referrals in GA4 & GSC• Why review authenticity and AI are changing SEO's futureSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn Episode 229, Mike and Greg unpack Yelp's revived antitrust lawsuit against Google and what it reveals about search dominance. They dive into Google's “grounded” Gemini AI—supposedly tied to Maps data—and Mike's test results showing how unreliable it still is. Finally, they explore ChatGPT's new local results format, which borrows from Google Maps, and debate whether AI interfaces can ever be trusted to tell the truth.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textAI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI's role in visibility, customer journeys, and local SEO strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textUberall's CTO Ana Martinez joins Greg Sterling & Mike Blumenthal to reveal how the company is going “AI native with their Local Platform location management.” From internal culture shifts to new client-facing tools like UBI and Location Performance Score, learn how AI is reshaping products, teams, and customer expectations.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google's Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfiltered take.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode, Greg Sterling, Mike Blumenthal, and Barry Schwartz discuss various pressing topics in the digital marketing landscape, including the rise of local review ransom schemes, the ongoing debate about the state of the open web, and the implications of AI on search interfaces. They explore how Google's recent changes and the introduction of AI features are reshaping user experiences and the future of search. The conversation also touches on the challenges businesses face with review moderation and the impact of spam on search quality.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to an AI-first search world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textGreg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today's maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered by AI. For relevant links and a transcript visit our site. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textThis week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT's growing usefulness, and YouTube's quiet dominance. Plus: a burrito search showdown and dishwasher repair gone AI.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google's overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google's AI-powered “Ask for Me” local quote feature, and ChatGPT's growing impact on local search. Plus: Will businesses benefit from the Ask for Me feature?Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click search, ad transparency, and the implications for local businesses. Sponsored by GatherUp.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal break down some of the biggest tectonic shifts happening at the intersection of AI, search, and antitrust law. The focal point? Google's claim that its Gemini AI now boasts 350 million monthly users. But what exactly counts as a user—and does stuffing Gemini into every app and product really mean it's being used?Greg and Mike dig deep into how Google is leveraging its product ecosystem—Chrome, Gmail, Workspace, Maps, Android, and Search—to inflate AI engagement numbers. The two unpack why Gemini still underperforms compared to ChatGPT and Claude, and what that gap reveals about Google's AI rollout and user trust.They also dive into the implications of the Department of Justice's antitrust remedies following the conclusion of the Google search monopoly trial. What could it mean for the web if Google is forced to divest Chrome—or even Maps? The conversation explores Google's use of default deals, bundling tactics, and how it might use its market power to dominate AI, just as it has search.Along the way, they highlight YouTube's overlooked role as a future-first search engine, powered by how-to content, brand channels, and a closed ecosystem that Google fully controls. And they dissect how local guides, AI-driven local search results, and Google's declining web traffic referrals are reshaping digital marketing as we know it.Whether you're a marketer, SEO professional, journalist, or tech policy nerd—this episode gives you a grounded, provocative look at what's really going on in the AI arms race.

Send us a textIn this jam-packed episode of The Near Memo, hosts Greg Sterling and Mike Blumenthal welcome back Adam Dorfman, VP of Product at BirdEye, for a timely deep dive into the ever-shifting world of local SEO, AI Overviews, and Google's evolving search ecosystem.The trio unpacks the seismic shifts happening in local search, AI-generated results, and the new metrics that matter when “clicks” no longer rule. From how Google is leveraging its own ecosystem to dominate AI outputs, to whether schema markup, directories, or social media still matter, this episode serves up unfiltered takes and battle-tested advice for marketers, SEOs, and local business owners alike.

Send us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user's intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization.The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won't survive the AI-driven tide unless they evolve dramatically.TakeawaysCindy Krum discusses the MUM model and its impact on SEO.Google's monetization strategies are evolving with AI integration.Personalization in search is becoming increasingly important.Marketers need to optimize for user intent and MUM journeys.Informational queries represent a significant portion of search traffic.Diversifying traffic sources is crucial for digital marketers.Branding and social media presence are essential for visibility.The search landscape is changing rapidly due to AI advancements.Marketers should be proactive in adapting to these changes.Understanding user journeys will be key to future SEO strategies.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Mike Blumenthal, Executive Director of Cannabiz Credit Association Listen to a discussion at the Necann Boston 2025 event about the challenges of credit and payment reliability within the cannabis industry. Guests introduce the Cannabiz Credit Association (CCA), a centralized system that aggregates payment histories and credit data of cannabis businesses nationwide. The CCA helps companies assess who pays their bills on time, improve accountability, and reduce bad debt through credit risk scoring and industry-wide transparency. The conversation also touches on how the CCA system benefits leasing companies, cultivators, and brands by providing trustworthy credit information and encouraging timely payments.

Send us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement.00:00 Consumer Expectations and Business Responses02:59 The Importance of Customer Engagement06:25 Common Mistakes Businesses Make with Reviews08:24 The Future of Reviews and AI Integration13:50 Trust and Alternative Sources of Information17:42 The Role of AI in Review Management22:43 Google's Trust Report and Review Management27:27 The Impact of Reviews on Education Institutions30:49 Final Thoughts on Reviews and Business PracticesTakeaways•Consumers expect businesses to respond to all types of reviews.•89% of consumers are likely to use businesses that respond to reviews.•Engagement through review responses can boost a business's reputation.•AI is changing how reviews are summarized and presented to consumers.•Trust in online reviews has declined, leading to alternative sources of information.•Businesses should focus on delivering excellent service to encourage positive reviews.•Google's aggressive removal of reviews aims to restore trust in the platform.•The badge of shame for manipulated reviews may not significantly impact consumer behavior.•Review responses should be thoughtful and engaging to signal business engagement.•Businesses need to view reviews as valuable feedback for improvement.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic. The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven formats.  Greg, Mike, and David share their perspectives on AI's potential to redefine consumer interactions with search platforms and marketing methods, while also highlighting the importance of direct customer relationships and authentic experiences.  Key Segments: [00:06:51] EU Tech Regulation and Google's Search Impact [00:10:30] Local SEO and Zero-Click Evolution [00:13:07] EDGE of the Web Title Sponsor: Site Strategics [00:14:00] Impact of Google Local Service Ads [00:17:00] Hotel Ads: Monetization Strategy Insights [00:20:40] Google Tests Enhanced AI Search Feature [00:25:31] Enhancing Local Conversion Strategies [00:29:07] Understanding User Intent in AI [00:32:22] AI's Concierge Era: Worth the Shift? [00:35:57] Tailoring Business Model to Audience Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guests: Mike Blumenthal:  X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling LinkedIn: https://www.linkedin.com/in/gregsterling/  David Mihm  LinkedIn: https://linkedin.com/in/davidmihm  Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/  https://www.nearmedia.co/dma/google-dma-compliance-2025-03/  https://www.nearmedia.co/dma/eu-home-services-search-behavior/  https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/

Send us a text01:59 Evolution of Consumer Review Behavior05:03 Trust in Reviews: A Declining Trend08:14 The Impact of Fake Reviews and AI14:18 Alternative Review Platforms and Their Trustworthiness19:30 Key Findings from the 15-Year Review Study22:07 Best Practices for Review Solicitation29:22 Consumer Expectations and Business ResponsesIn this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. Sammy shares insights from BrightLocal's long-running consumer review survey, highlighting how online reviews have evolved from novelty to necessity in the purchase journey. But as the role of reviews has grown, so has consumer skepticism.The trio discusses the sharp drop in review trust, the increasing sophistication of fake reviews—especially those powered by AI—and the paradox that while people trust reviews less, they still rely on them heavily. They also explore the growing use of alternative platforms like local news, YouTube, TikTok, and Reddit as sources of business recommendations. Plus, they examine generational behavior and cultural differences in review reading habits.Whether you're a local business owner or just fascinated by how we evaluate things online, this segment is packed with context and conversation on how trust and behavior around reviews is shifting—and what that means moving forward.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google's new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions. Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google's self-preferencing tendencies are truly being curtailed or simply rebranded. Join us as we explore how Google's “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere? Let us know your thoughts of the show at https://ratethispodcast.com/EDGE  Key Segments: [00:02:01] SEO News from the EDGE Highlig [00:04:40] Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm [00:08:03]  What is the Digital Marketing Act? [00:08:59] Article 65 of the DMA Applies to the Regulation of Search [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:34]  What has Google Done to Comply with the DMA? [00:16:21]  Google Rewriting History with Multiple Local Packs [00:18:13]  Was This Done to Address American Antitrust Concerns? [00:20:06]  Will the Election Change the Antitrust Enforcement? [00:24:23]  EDGE of The Web Sponsor: InLinks [00:26:31]  The DMA is not Prescriptive, But Setting Operational Parameters [00:28:10]  Major Research Since 2023 on User Behavior [00:30:23]   Google has a Self-Interest to Show You the Last Click [00:32:42]  EDGE of The Web Sponsor: Wix Studio [00:35:14]  What was the Most Surprising Findings? Guess....  [00:38:15]  In Summary: A Bad Faith Argument on Google's Part   Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site InLinks: https://edgeofthewebradio.com/inlinks  Wix: https://edgeofthewebradio.com/wixstudio  Follow Our Guests: Mike Bluementhal:  X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling: LinkedIn: https://www.linkedin.com/in/gregsterling/  David Mihm:  LinkedIn: https://linkedin.com/in/davidmihm  Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/  https://www.nearmedia.co/dma/google-dma-compliance-2025-03/  https://www.nearmedia.co/dma/eu-home-services-search-behavior/  https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/

Send us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.Takeaways•Google's traffic dynamics are shifting, impacting everyone.•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.•AI overviews are reducing visibility for organic search results.•Businesses should be cautious when making changes to their listings.•The importance of managing Google Business Profiles is highlighted.•Only a small percentage of businesses actively manage their reviews.•Building a brand independent of Google is crucial for success.•Social media is a primary channel for customer engagement amongst SMBS.•AI traffic is not a substitute for traditional search traffic.•Google's strategy is to retain users by integrating AI into search.01:36 Update: Google Suspensions/Reverification Fix and Backlog 05:36 The Rise of AI Overviews in Local Search11:27 Navigating the Future of Google and AI16:56 Marketing Strategies in a Changing LandscapeSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Chasing Justice with Lt. Joe Pangaro – In a world where violence can erupt anywhere, knowing how to protect yourself is essential. Lt. Joe speaks with Mike Blumenthal from Millennium Martial Arts about recognizing danger, making smart decisions, and taking action when necessary. From road rage to terrorism, understanding self-defense and situational awareness can help you stay safe in unpredictable situations.

Chasing Justice with Lt. Joe Pangaro – In a world where violence can erupt anywhere, knowing how to protect yourself is essential. Lt. Joe speaks with Mike Blumenthal from Millennium Martial Arts about recognizing danger, making smart decisions, and taking action when necessary. From road rage to terrorism, understanding self-defense and situational awareness can help you stay safe in unpredictable situations.

Send us a textIn this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputation.00:00 Introduction to Review Fraud and Transparency Company00:23 Future of Review Integrity08:40 Strategies for Businesses and Marketers17:55 Optimism Amidst ChallengesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake reviews, highlighting the challenges faced by ethical businesses in a marketplace rife with deception.00:10 Introduction to Review Fraud and Transparency Company01:48 Understanding Review Fraud: Types and Metrics04:42 The Landscape of Fake Reviews: Business Practices and Impacts09:11 The Role of AI in Review Fraud18:27 Economic Impact of Review Fraud: Insights from the Report25:32 The Challenge of Review Fraud32:08 Learn about Part 2 of the interviewSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Are offline marketing efforts a lost art in the digital age?  What's the SEO connection of it all? Wix's Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy.  Dive into how word-of-mouth marketing translates into online growth for businesses We're going “unplugged” in this episode of the SERP's Up SEO Podcast. Key Segments [00:02:05] What's On This Episode of SERP's Up?  [00:02:43] Focus Topic of the Week [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal  [00:40:59] Snappy News [00:48:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal CarterGreg Sterling Mike Blumenthal Terry Rice Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Near Media  The Near Memo Podcast Brand24 News: SearchGPT Launches As ChatGPT's Real-Time Search Feature Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Send us a Text Message.In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released.  We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on the SEO industry and the role of agencies.How Local SEO agencies use AI to improve client content:Content Creation Challenges with AI: Contrary to initial expectations, AI has not replaced content writers. While it is used for drafting and repurposing content, AI-generated articles often require extensive human editing, especially for factual accuracy and coherence.Content Refinement and Repurposing: AI excels in transforming existing content into different formats, like converting a list into a blog post or a blog into a script. This minimizes the editing work required.Efficiency in Post Creation: AI has been particularly effective in generating social media or Google posts, reducing the time and mental effort involved in content creation. This includes automating tasks like emoji placement in posts. How Local SEO agencies explain AI to their clients:AI in Client Communication: Both Sterling Sky and Whitesoark  are transparent with clients about their AI usage, addressing concerns about potential negative impacts on SEO performance. AI is presented as a tool for idea generation and preliminary drafting, not as a primary content creator.Client Engagement with AI: Clients are generally receptive and interested in AI's role in content creation. The emphasis is on AI as an assistant that complements human skills, ensuring quality and originality in content.Cost Implications: There have been no significant shifts in pricing structures due to AI efficiencies. The focus is on using AI to maintain or reduce costs rather than altering client fees. Local SEO Agencies & their AI future:AI as a reporting super power: extracting meaningful insights from large data sets for clients.Long-Term Impact on Staffing and Skills: Agencies do not foresee AI replacing human staff. Instead, AI is viewed as a tool that enhances staff capabilities. Concerns about AI causing dependency or de-skilling are noted, but the overall sentiment is optimistic.Future of AI in Local SEO: AI is expected to lead to more efficient workflows and better quality content. Agencies anticipate a growing divide between those heavily reliant on AI and those favoring a balanced, human-centric approach. AI's role in data analysis and automating repetitive tasks is highlighted, enhancing both client service and internal processes.ChatGPT's Review InsightsExperiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AISubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/