American professional golfer
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15 episodes with Matt Every
8 episodes with Matt Every
2 episodes with Matt Every
2 episodes with Matt Every
2 episodes with Matt Every
4 episodes with Matt Every
2 episodes with Matt Every
2 episodes with Matt Every
2 episodes with Matt Every
DB is on vacation (riding horses and sipping mai tai's) so this week Pat and Matt are breaking down everything you need to know about the Rocket Classic! The guys hit on Tommy lad Fleetwood coming up short again on the PGA TOUR, Keegan Bradley as a playing captain for the Ryder Cup and an update on the SZN Long Bet as Matt Every is catching up! The boys dive into the board for the Rocket Classic, who they like at the top, mid-tier plays + top 20 locks and bombs for the field in Detroit. 00:00 Introduction 02:51 Tommy Lad Comes Up Short Again 11:17 Keegan Bradley, Ryder Cup Playing Captain? 16:09 Rocket Classic Preview 22:03 SZN Long Bet Update 25:11 Rocket Classic Odds, Bets & Plays *TJ Ryder Cup 2025 Experience (CONTEST
DB and Matt (Pat is M.I.A.) are pumped for the third major of the year, the US Open. The guys chat about Oakmont CC, early reports on the conditties from the Bet The Number boots on the ground and what kind of test it'll present. Then, DB & Matt discuss their favorite outright leans, the top of the betting board, who can and can't win, Top 20 locks + bombs, and takes from Billy Horschel. Oh yea...then DB throws Pat under the bus about his Member Guest this past weekend. *TJ Ryder Cup 2025 Experience (CONTEST
The Drill w/Jeff Prosser & Matt Every 06-06-25 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser & Matt Every 06-04-25 by 1010 XL Jax Sports Radio
The guys discuss Canada. Where is Toronto? Poutine... and more. What did Ben Griffin show us Sunday at Memorial? Is Rory doing ok? Peckish Canadians and baseball talk at the end of the show w/ DB & Matt Outright leans and a few Top 20s are tossed around, and the guys discuss the early rumblings about TPC Toronto as the Bet the Number guys share insights on the PGA TOUR's new course for this week's RBC Canadian Open. *TJ Ryder Cup 2025 Experience (CONTEST
The 3 amigos are back in the saddle as the PGA TOUR heads to Muirfield Village for The Memorial Tournament. The guys discuss WHAT IS BEN GRIFFIN, state of the US Ryder Cup, funny stories from Muirfield Village, and Member / Guest travails. Then the guys get into the golf course, keys to success according to Matt Every, their favorite outright bets and Top 10s. *TJ Ryder Cup 2025 Experience (CONTEST
The Drill w/Jeff Prosser & Matt Every 05-23-25 by 1010 XL Jax Sports Radio
Eric Cohen is joined by Sia Nejad and Matt Every to dish out best bets for the 2025 PGA Championship. #SportsBetting #Gambling #Betting #EarlyWedge #PGATour #GolfPicks #OneandDone #PGAChampionship #QuailHollow #Golf (0:00) Storylines for this year's PGA Championship (8:30) Notable Groups, First Round Leaders (19:40) Matchups & Finishing Positions (33:07) EC's Auto Fades & Outrights (41:11) Longshots, One & Done (49:35) Recap & Matt Every's PGA TOUR memories
MAJOR announcements, listener
The PGA TOUR heads to a new venue as the guys break down the Truist Championship at the Philadelphia Cricket Club. The guys chat Philly, the SZN Long Bet, outright bets, top 20s and DB brings a baseball card and old ticket for show-and-tell. 00:00 - Intro 02:52 - Matt Every on Philly, Northeast Golf & SZN Long Bet 25:50 - Baseball Card Show & Tell 32:35 - The Truist Championship Odds, Picks and Plays *TJ Ryder Cup 2025 Experience | https://eliteeventsandtickets.net/tour-junkies/ *Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies *Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ *Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 *Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com Leave an honest iTunes Review. DB & Pat love reading all of these. It improves the show. Apple: https://podcasts.apple.com/us/podcast/tour-junkies-pga-tour-betting-dfs/id1047779421 Spotify: https://open.spotify.com/show/0c50TtMGTMxYY88p3KQeIK?si=J5eCzz1kQJ-StbOtlub7Ig Enjoy more free golf betting content on the Tour Junkies website! https://www.tourjunkies.com
And we're back! After a week off for technical reasons, we've got loads to catch up on as we preview the Truist at Philly Cricket Club, which will be their first time hosting a TOUR event. Speaking of first time, they're also hosting their first ever Creator Classic, with our very own Matt Every on the call. You can find it on YouTube.Some other big news from the home front as SDTM co-host, Matt Every, makes his debut on The Golf Channel with a signature new show called The Drop. You can find Matty on the air every Monday night at 8:00!If you like living forever, and you like golf, then you're going to LOVE Live Forever Golf.Enter discount code "LFG20" for 20% off your next order at LiveForeverGolf.comStraight Down the Middle'ish is brought to you by Live Forever Golf. Check out our Final Few collection to get great deals on our clearance inventory! Free shipping on all orders over $100.
The boys are all back to break down the CJ Cup at Byron Nelson as the PGA TOUR returns to TPC Craig Ranch. The guys discuss recent PGA TOUR winners and whether they're dawgs or not, course thoughts from Matt at Craig Ranch, outright bets, top 20s and whether 100 guys could kill 1 silverback gorilla! Enjoy! 00:00 - Intro 02:00 - Matt Every on Zurich & Andrew Novak 14:40 - Can 100 People Defeat a Gorilla? 20:20 - Matt on TPC Craig Ranch and Byron Nelson *TJ Ryder Cup 2025 Experience | https://eliteeventsandtickets.net/tour-junkies/ *Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies *Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ *Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 *Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com Leave an honest iTunes Review. DB & Pat love reading all of these. It improves the show. Apple: https://podcasts.apple.com/us/podcast/tour-junkies-pga-tour-betting-dfs/id1047779421 Spotify: https://open.spotify.com/show/0c50TtMGTMxYY88p3KQeIK?si=J5eCzz1kQJ-StbOtlub7Ig Enjoy more free golf betting content on the Tour Junkies website! https://www.tourjunkies.com
Pat and Matt are PUMPED following Rory McIlroy's big win at the Masters. The guys recap everything from the week at Augusta before getting into their betting preview of the RBC Heritage. Pat and Matt look at the odds and board at Hilton Head and who they like at the next event on the PGA TOUR. *TJ Ryder Cup 2025 Experience | https://eliteeventsandtickets.net/tour-junkies/ *Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies *Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ *Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 *Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com Leave an honest iTunes Review. DB & Pat love reading all of these. It improves the show. Apple: https://podcasts.apple.com/us/podcast/tour-junkies-pga-tour-betting-dfs/id1047779421 Spotify: https://open.spotify.com/show/0c50TtMGTMxYY88p3KQeIK?si=J5eCzz1kQJ-StbOtlub7Ig Enjoy more free golf betting content on the Tour Junkies website! https://www.tourjunkies.com
Get ready because the Masters is finally here! It's the best time of the year as DB and Pat breakdown the field at Augusta National. The guys give info on the course, preview the odds board and give their picks for the Masters. Former PGA TOUR pro Matt Every joins the show to gives his thoughts on the board and what it's like playing Augusta. 00:00 - Welcome to Masters Week! 08:13 - Matt Every on Augusta National and Playing in the Masters 29:21 - Field Breakdown & Odds for Scheffler, Rory and the Rest 51:00 - Long Shots Who Can Win Masters 01:06:30 - Prop Bets
The boys have some fun with this one talking Tosti tales & the outrage behind the PGA TOUR's new villain, victory lappin Min Woo Lee, and talking a good bit of baseball w/ Matt on a new show & tell baseball card segment (big baseball show these days). The guys discuss Matt's experience at TPC San Antonio, keys to success at Valero, their favorite outright leans, why the long shots won't cut it here, and top 20's.
The gang is back. DB has bones to pick with Pat and the guys teach Matt Every a big lesson in golf betting as the PGA TOUR heads to Memorial Park for the Texas Children's Houston Open. The guys discuss their approach to the strange betting board, early outright leans for now, and a handful of Top 20s. *TJ Ryder Cup 2025 Experience | https://eliteeventsandtickets.net/tour-junkies/ *Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies *Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ *Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 *Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies *Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com Leave an honest iTunes Review. DB & Pat love reading all of these. It improves the show. Apple: https://podcasts.apple.com/us/podcast/tour-junkies-pga-tour-betting-dfs/id1047779421 Spotify: https://open.spotify.com/show/0c50TtMGTMxYY88p3KQeIK?si=J5eCzz1kQJ-StbOtlub7Ig Enjoy more free golf betting content on the Tour Junkies website! https://www.tourjunkies.com
DB's sick so Pat and Matt Every are bringing you their preview of one of the biggest events on the PGA TOUR, THE PLAYERS Championship! Pat and Matt recap the API and Russell Henley winning. The guys look at some of the best bets for THE PLAYERS at TPC Sawgrass! TJ Ryder Cup 2025 Experience | https://eliteeventsandtickets.net/tour-junkies/ 00:00 - API Recap, Russell Henley Wins & Bay Hill 06:45 - THE PLAYERS Preview & TPC Sawgrass Thoughts 12:00 - PLAYERS Odds 19:00 - TPC Sawgrass Memories from Matt Every *TJ Ryder Cup 2025 Experience | https://eliteeventsandtickets.net/tour-junkies/ *Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies *Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ *Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 *Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies *Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com Leave an honest iTunes Review. DB & Pat love reading all of these. It improves the show. Apple: https://podcasts.apple.com/us/podcast/tour-junkies-pga-tour-betting-dfs/id1047779421 Spotify: https://open.spotify.com/show/0c50TtMGTMxYY88p3KQeIK?si=J5eCzz1kQJ-StbOtlub7Ig Enjoy more free golf betting content on the Tour Junkies website! https://www.tourjunkies.com
Two-time PGA Tour champion Matt Every joins Smylie Kaufman on The Smylie Show to chronicle his journey in golf, including his back-to-back wins at the Arnold Palmer Invitational. They dive into Matt's amateur days, his transition to professional golf (and golf media), and what it was like to compete at Bay Hill under the watchful eye of Arnold Palmer. Matt shares candid stories about his playing career, the highs and lows, and the unforgettable moments of shaking Arnold's hand on the 18th green. The conversation also shifts to Matt's current role in the media, and how his on-course experiences shape his perspective. From hilarious stories of club tosses to reflections on his time at the University of Florida, this episode is nothing if not a great hang with Matt and Smylie. Don't forget to like, comment, and subscribe for more golf insights! #arnoldpalmer #bayhill #api #TGL #golf #progolf #pgatour #thesmylieshow #smylie #smyliekaufman #smylieshow #golftips #golfswing #golfer #ludvig #ludvigaberg #scottiescheffler #rorymcilroy #brysondechambeau #bryanbros #youtubegolf #granthorvat #goodgood #holeinone #ace #jordanspieth #justinthomas CHAPTERS:00:00 - Intro00:40 - College Golf07:05 - PGA TOUR U10:06 - Walker Cup13:47 - Coach Buddy Alexander's Influence16:04 - Professional Golf Journey20:45 - Winning the Arnold Palmer Invitational27:35 - Defending at Bay Hill32:40 - Transitioning to Media35:35 - Advice for Young Golfers38:30 - Thoughts on Aimpoint46:23 - Like and Subscribe
It's Bay Hill week! 2x Bay Hill winner, Matt Every, is greased up to chat all things Arnold Palmer Invitational as the PGA TOUR heads to Orlando for another signature event. DB, Pat, & Matt discuss keys to playing Bay Hill, what Matt saw in the Pro Am on Monday, their favorite early outright leans, Top 10s, DFS Pivots, and more. Plus, the guys reveal the TJ Ryder Cup Experience to Bethpage! TJ Ryder Cup 2025 Experience | https://eliteeventsandtickets.net/tour-junkies/ Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The guys recap a wild finish to Mexico (no offense Mr. Campbell), discuss the key stats and trends to know for the Cognizant at the Palm Beaches as the PGA TOUR heads to PGA National. Matt Every joins the fellas to discuss his favorite bets and all his Florida expertise. DB & Pat also discuss their 5 favorite outright bets, the Top 20 6-Pack, and DFS Pivots for the week! * TJ 2025 Ireland Golf Trip Details & Sign Up | https://www.wetravel.com/trips/tour-junkies-ireland-group-tour-mygolfgroup-travel-57145385 * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The boys are back with Matt Every to discuss the Mexico Open at Vidanta as the PGA TOUR leaves the West Coast for Mexico. Matt shares his thoughts on the course, his experience playing there, and his favorite bets. DB & Pat dish out their thoughts on Patrick Rodgers, Denny McCarthy, Ludvig Aberg and of course their favorite bets and DFS pivots. * TJ 2025 Ireland Golf Trip Details & Sign Up | https://www.wetravel.com/trips/tour-junkies-ireland-group-tour-mygolfgroup-travel-57145385 * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The Tour Junkies and Matt Every are back to discuss Torrey Pines as the PGA TOUR holds the Genesis Invitational for some of the best on Tour. The guys discuss Detry's win and rise to success, the ESPN+ Gambling feed with Matt for the WMPO, their favorite bets this week, and how Torrey could play different this week than a few weeks ago for the Farmer's. Oh yea...and CBez being like a mid tier Vegas prostitute. Enjoy! * TJ 2025 Ireland Golf Trip Details & Sign Up | https://www.wetravel.com/trips/tour-junkies-ireland-group-tour-mygolfgroup-travel-57145385 * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The Tour Junkies, along side PGA TOUR winner, Matt Every, break down the action from TPC Scottsdale as the PGA TOUR presents the Waste Management Phoenix Open. Matt discusses his thoughts on the course, key stats, keys to playing well, course history importance and more. The guys discuss their favorite outright bets, top 20 locks & bombs, DFS pivot plays, and more. Plus, the fellas throw out some ideas for WMPO Broadcast Bingo for a few laughs and throw out their annual Super Bowl Prop Bets. * TJ 2025 Ireland Golf Trip Details & Sign Up | https://www.wetravel.com/trips/tour-junkies-ireland-group-tour-mygolfgroup-travel-57145385 * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ2025" at sign up to get 1st month at $1 | https://sobet.io/register?referral_code=TJ&promo=TJ2025 * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The Tour Junkies are joined (as always) by PGA TOUR winner, Matt Every, to discuss Pebble Beach, key stats, weather, their favorite outright bets and Top 10 bets as the PGA TOUR kicks off their 2nd elevated event of 2025. Matt shares what's coming next week as he goes on the mic for ESPN+ at the Waste Management Phoenix Open for the PGA TOUR's 1st gambling broadcast feed. Plus, the guys highlight the itinerary for their upcoming trip to Ireland and discuss the implications of faulty simulator equipment and what it means for the success of the TGL. * TJ 2025 Ireland Golf Trip Details & Sign Up | https://www.wetravel.com/trips/tour-junkies-ireland-group-tour-mygolfgroup-travel-57145385 * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ" at sign up | https://sobet.io/register?referral_code=TJ * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
An episode that keeps it 100. Here's what's in store for today's episode: * It's our 100th episode! A huge thank you to our incredible supporters for joining us on this journey and uplifting our conversations about autistic culture and advocacy.* Our hosts kick off this episode by revisiting the topics they brainstormed when the podcast first began—like Lewis Carroll, James Joyce, and Steve Jobs—and reflecting on whether they've covered them all or if there's still more autistic culture to explore!* We discuss how episodes featuring autistic-coded people and characters with esoteric, autistic-coded lives often provide more content than those about openly autistic public figures because there's more room for interpretation, deeper cultural analysis, and a richer exploration of autistic themes in storytelling.* Matt and Angela also discuss Sir Isaac Newton and how, if he had masked his autism, we might not have groundbreaking innovations like bridges, gravity, or space travel.* We discuss the problematic figure of Temple Grandin, examining how much of her controversial platform is rooted in her support for eugenics practices and her reliance on neurotypical name recognition.* In addition, we explore neurotypical bias and how neurotypicals often react defensively to speculation that a public figure might be autistic, revealing their own inherent ableism and rigid, preconceived notions of autism.* We also dive into Hans Christian Andersen—an autistic icon—and his story The Ugly Duckling, exploring its autistic coding and the deeper message that we are not "ugly ducklings" to be fixed but neurodiverse and beautiful swans.* Matt and Angela then read heartfelt testimonials from listeners who have found comfort, validation, and a sense of belonging through the podcast. These messages highlight how the discussions on autistic culture, advocacy, and representation have resonated with the community, helping listeners feel seen, understood, and empowered in their own journeys.* Thank you all—we love you, and we're so grateful that this podcast helps you feel seen! Here's to many more episodes ahead. If you've enjoyed the journey so far, please consider leaving us a positive review on Spotify and Apple Podcasts to help us keep spreading autistic joy and advocacy!“There's a lot of gloom and doom out there [about autism] because it's profitable. To say autism is this horrible, horrible condition that needs to be cured, instead of - it's a way of life. It's just how our people do things. It's totally natural. It is just us. This is our way.” - Matt“Every once in awhile, I meet somebody out in the real world who is a listener. And it always amazes me because I know that you [Angela] and Simon are here because I can see you and I'm talking to you directly, but I never really expect that other people out there hear anything that I say.” - MattDid you catch all 100 layers of autistic culture in our milestone episode? In the comments, tell us which topics resonated with you the most, and use #AutisticCulture100 and #AutisticCultureCatch to share your thoughts on social media and connect with fellow listeners!Show Notes:How to Wirte a Review: https://www.thepodcasthost.com/promotion/how-to-write-podcast-reviews/"We also want to remind you about two ways to get directly involved with the podcast.BE A GUEST/ SUGGEST A SHOW: If you'd like to be a guest, fill out our Guest Form.Help behind the scenes: Check out our Volunteer Form.Related Shows:Bad Autism DiagnosisReframing DSM DiagnosisReady for a paradigm shift that empowers Autistics? Help spread the news!Follow us on InstagramFind us on Apple Podcasts and SpotifyLearn more about Matt at Matt Lowry, LPPJoin Matt's Autistic Connections Facebook GroupLearn more about Angela at AngelaKingdon.com Angela's social media: Twitter and TikTokOur Autism-affirming merch shop This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.autisticculturepodcast.com/subscribe
The gents are back to discuss The Farmers Insurance Open 2025 as the PGA TOUR heads to Torrey Pines. DB & Pat are coming off quite the solid AMEX both hitting Straka at 70/1 and a good start to 2025. PGA TOUR winner, Matt Every, is back to discuss keys to Torrey Pines (including a certain player type perfect for Torrey) as well as a fantastic Si Woo Kim story. Outright bets, Top 20s, DFS pivots and chalk bets are all discussed. * TJ 2025 Ireland Golf Trip Details & Sign Up | https://www.wetravel.com/trips/tour-junkies-ireland-group-tour-mygolfgroup-travel-57145385 * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ" at sign up | https://sobet.io/register?referral_code=TJ * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The boys discuss how no form hacks like Nick Taylor win The Sony, Matt Every's best Pro Am partner ever, and secrets to the Pro Am format. Plus, the guys discuss the new Season Long Bet format, favorite outrights, Top 20s, DFS Plays, and Football + Golf Parlays. The show wraps up with DB's New Year's Resolutions for 2025 and report card for 2024 resolutions. The Tour Junkies are going to IRELAND! Sign up and come with us! LINK BELOW. * TJ 2025 Ireland Golf Trip Details & Sign Up | https://www.wetravel.com/trips/tour-junkies-ireland-group-tour-mygolfgroup-travel-57145385 * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ" at sign up | https://sobet.io/register?referral_code=TJ * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The PGA TOUR stays in Hawaii for The Sony Open from Waialae CC as DB, Pat & Matt Every break down the golf course, key stats to success, trends, and their favorite bets for the week. Who has the best "undertit" on the PGA TOUR? Why Matt thinks a first timer can win at Waialae? and more! Plus the guys discuss the TGL starting on Tuesday night, college football playoff bets, and Pat's 2025 New Years Resolutions! * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ" at sign up | https://sobet.io/register?referral_code=TJ * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
The new season kicks off with the guys joined by 2x PGA TOUR winner, Matt Every, breaking down the keys to Kapalua as The Sentry kicks off the Hawaii swing. The guys discuss their favorite outright bets, placement bets, DFS Pivots, and cook up some parlays with the College Football Playoffs + Sentry. Matt Every will be joining the show weekly to drop some nuggets and he sure delivered this week with some good Sentry intel and a few bombs in the betting market. * Join our DISCORD w/ over 1000+ golf loving, DFS & Betting fans | https://discord.gg/tourjunkies * Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet | https://www.betthenumbergolf.com/ * Get elite betting content vetted and served just the way you like it on SoBet. Make sure you use referral code "TJ" at sign up | https://sobet.io/register?referral_code=TJ * Get Deposit Bonus & Sign Up for UNDERDOG Pick em' & Best Ball Drafts | https://play.underdogfantasy.com/p-tour-junkies * Sign up for the “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday | https://www.tourjunkies.com/chalkbomb/ Linktree for social follows & more | https://linktr.ee/tourjunkies Enjoy more free golf betting content on the Tour Junkies website! | https://www.tourjunkies.com
GSfMO #362 December 15, 2012 PGA Tour Pro Matt Every returns for pt 2 in this Members Only episode for the entire GOLF SMARTER community courtesy of Alpha Brain by Onnit Labs. Matt's increased his winnings 4x over last year since using Alpha Brain and says "it's legit”!Each Friday, Golf Smarter Mulligans provide you with selected episodes from our archives that date back to 2005. These evergreen game improvement conversations are as helpful today as they were when first released. Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA). Receive three free gifts when you post an honest review about Golf Smarter on your favorite podcast app. Listen for details. This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply. This episode is also brought to you by SelectQuote.
GS# 361 December 7, 2012 PGA Tour Pro Matt Every joins us to discuss life on the Tour, growing up as a star golfer in High School, and earning the 2006 Ben Hogan Award for best amateur in the nation. Our SCOR Zone Short Game Academy attacks chipping around the green.Each Friday, Golf Smarter Mulligans provide you with selected episodes from our archives that date back to 2005. These evergreen game improvement conversations are as helpful today as they were when first released. Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA). Receive three free gifts when you post an honest review about Golf Smarter on your favorite podcast app. Listen for details. This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply. This episode is also brought to you by SelectQuote.
The Drill with Jeff Prosser and 2-time PGA Tour winner Matt Every 6-19-24 by 1010 XL Jax Sports Radio
The Drill with Jeff Prosser, Matt Every, and Gibby 6-18-24 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser & Matt Every 03 - 19 - 24 by 1010 XL Jax Sports Radio
DB and Pat break down the next Signature Event on the PGA TOUR, the Arnold Palmer Invitational. The guys are joined by 2x winner of the event Matt Every, who helps look at the course and what to expect this week. The Junkies run through their best bets and picks including some of their favorites, mid-range and bomb plays in the outright betting market. 00:00 - Welcome and Cognizant Recap 07:10 - 2x API Champ Matt Every Joins the Show! 42:00 - Tour Junkies SZN Long Bet Update 45:40 - Favorites for the Arnold Palmer Invitational 51:43 - Mid-Range API Picks (up to 75/1) 01:00:15 - Long Range Options at Bay Hill 01:14:10 - Top 20 Locks and Bombs Please support the podcast further by doing a few things to spread the TJ Gospel: Join Goalby's Nut Hut, our private DISCORD chat w/ > 1000 golf loving, DFS & Betting fans. Watch this 12 minute video on benefits, basics & walkthrough of the DISCORD Join BET THE NUMBER with code “TJ” at checkout & leverage the most powerful golf handicapping analytics site on the internet Sign up for the “Heavy Petting” & “Chalk Bomb” emails for free that hit your inboxes every Tuesday & Wednesday. Get sports betting content from vetted handicappers all in 1 place! Sign up with SoBet & use referral code "TJ" Sign up & get 100% Deposit Match up to $100 on UNDERDOG Pick em' & Best Ball Drafts Linktree for social follows & more | https://linktr.ee/tourjunkies Leave an honest iTunes Review. DB & Pat love reading all of these. It improves the show. Go to SWANNIES.co right now for great gear on and off the course! Use Promo Code TJ25 at checkout for 25% off your order.
Matt Every, the 2014 and 2015 Arnold Palmer Invitational winner, joins the pod to discuss his Bay Hill success at a tournament he grew up attending as a kid. He credits an analytics expert and a loud fan on the 18th hole for helping him along the way. Matt also talks about his unique personality on the PGA TOUR, his entry into broadcasting with Golf Channel and PGA TOUR LIVE and his new day job as co-founder of Live Forever Golf, a golf clothing line with his own silhouette as the logo.
The Drill w/Jeff Prosser, Matt Every, & ET 01 - 31 - 24 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser, Matt Every, & ET 01 - 30 - 24 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser & Matt Every 12 - 15 - 23 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser, Matt Every, & Daniel Murphy 12 - 14 - 23 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser & Matt Every 12 - 13 - 23 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser & Matt Every 12 - 12 - 23 by 1010 XL Jax Sports Radio
Gator Nation are you ready for a LIVE! Tuesday edition of PodUp with Matthews in the Morning?! Stay Tuned for a full show hosted Florida Gators Football Hall of Fame QB ~ Shane Matthews. Buddy Martin from GatorBaitMedia.com is with us today for the first half, Second half we will be joined by former Florida Gator Golfer Matt Every!
Travis welcomes two-time PGA Tour winner Matt Every to today's pod to talk all things Ryder Cup. They discuss the course (Marco Simone Golf & Country Club) and break down Team USA and Team Europe.
John Swantek hangs with Matt Every to unpack the week at the Memorial Tournament presented by Workday, where Viktor Hovland captured his 4th PGA TOUR victory.
Live from Puerto Rico, Matt Every joins us ahead of the Arnold Palmer Invitational, which he famously won in back-to-back years in 2014 and 2015. Unfortunately, that didn't earn him a spot in this year's field, but Every is still chasing the dream at the Puerto Rico Open. The outspoken pro has also started a new podcast of his own, and is hopeful that he can return to TV when he eventually calls it quits. Every, CP, Steve and Alex also give their Bay Hill picks, and the boys debate the merits of simulator golf.
The Drill w/Jeff Prosser & Matt Every 02 - 17 - 23 by 1010 XL Jax Sports Radio
This episode of Tech Sales Insights is the last part of our conversation with Matt Handler, President and COO of Coralogix. He discusses value selling and how the different departments must be aligned on what your value is to extract it in every part of your messaging. Matt also discusses retention and compensation. Coralogix boasts the best in class retention at 150% as they compensate salespeople for the right things, consider upsells and cross-sells as new business, and follow it up with attractive accelerators. HIGHLIGHTSProduct, marketing, sales, finance, and HR must know the product's value intimately wellValue selling: Constantly check your messagingRetention: Compensation drives behavior, so incentivize correctly QUOTESAlign your messaging so value selling becomes organic - Matt: "Every conversation that we have, the frontline managers, second line managers, CRO, me, we are speaking the same language of ‘Do you understand what the current situation is? The pain? How do they measure that?' ‘What's the future stake? What is it that they're looking for and how does that apply to their business? How do we do it? How do we do it better? Who have we done it before?' And we run those conversations all the time. And around that, did we need the economic buyer. ‘Do we have a champion? Do we understand the decision process?' All of those things are built-in."Compensate according to where you want to go as a company - Matt: "Incentivizing the right things, we make it fun. We pay well. I don't pay considerably over market for the initial OTE, I hate that. It's a personal thing for me. I want someone who's hungry to work here. We make sure that the quotas are great, that the territories are great. And then, as soon as you get over your quota, we absolutely crush it with accelerators." Find out more about Matt and check out Coralogix's open positions in the links below:LinkedIn: https://www.linkedin.com/in/matthandler/Website: https://coralogix.com/Send in a voice message to us: https://anchor.fm/salescommunity/message
The Drill w/Jeff Prosser & Matt Every 08 - 31 - 22 by 1010 XL Jax Sports Radio
Denny Thompson & Matt Every joined the Drill
On this episode of the Pull Hook Golf podcast, hosts Matt Cook & Bobby Brown, have on PGA Tour Pro Matt Every. You'll learn how Matt went from being the 6th man on his college golf team to the PGA Tour. He'll take us through what it was like having several caddies throughout his career including Bobby and Bobby's son. We'll discuss Matt's current career plans whether it's playing more events on the PGA Tour, spending more time as an on-course analyst or spending more time on his popular clothing line called Live Forever Golf. Then we dive into his take on LIV Golf, is Cam Smith potentially leaving amongst other big names? Tune in to find out.To follow Matt Every on Instagram go to @matteverylfgTo learn more about Matt's clothing line Live Forever Golf go to www.liveforevergolf.com or on Instagram @liveforevergolf To learn more about Pull Hook Golf go to www.pullhookgolf.com or on Instagram @pullhookgolf See acast.com/privacy for privacy and opt-out information.
The Drill w/Jeff Prosser & Matt Every 06 - 24 - 22 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser & Matt Every 06 - 23 - 22 by 1010 XL Jax Sports Radio
The Drill w/Jeff Prosser & Matt Every 06 - 22 - 22 by 1010 XL Jax Sports Radio
On this week's episode of GOLF's Subpar, Colt Knost is joined by Sky Sports' broadcaster Graham DeLaet and two-time PGA Tour winner Matt Every for an exclusive PGA Championship preview from GOLF's Clubhouse event at James E. McNellie's Public House in Tulsa, Oklahoma. The guys discuss the impact defending champion Phil Mickelson is having on this year's event coverage, what top golfers they see participating in LIV Golf's initial event and share their bold predictions for the week. The episode then concludes with some questions and answers with the live SubPar crowd here in Tulsa.
Froggy goes one one one with the the two time winner of the Arnold Palmer Invitational, Matt Every! They talk about Matt's experience at the Seminole Pro am to his clothing brand Live Forever Golf and everything in between!
The Girls are out at the Honda Classic this week filming content for the event. They do a live podcast from the bear trap on 17 with PGA Tour Pro Matt Every.
Back-to-back Bay Hill winner Matt Every joins the podcast to discuss everything from getting his tour card, changing coaches, and his new clothing line.Want 20% off a lesson? Use promo code PODCAST at checkout.0:00 Start2:00 Meeting David Lutterus6:00 Starting in golf9:38 Getting on Tour14:10 The putter throw story21:00 Wining at Bay Hill & Coaching Change32:25 Challenges3830 LFG Clothing Line
Two interviews. That's the show. We got Bubba Watson (00:06:15) in studio discussing his new book, “Up and Down,” and his simple hope that the book will help at least one other person. We discuss Bubba's public recognition, his sideline status as a two-time Masters winner, and him “eight mile-ing” himself via the book. Then Matt Every (00:39:37) joins to discuss joining golf TV broadcasts, the ups and downs of a career, getting suspended and deciding to follow around Oasis for three months, and much more. Buckle up!
JJ and JP sit down with the infamous Matt Every and discuss how to avoid injury when executing the perfect club throw.
The boys are a down in florida hanging with Live Forever Golf & doing stand up comedy. Griff talks getting turned down from a tv show, jake tops some drivers & mark is angry about something. Use promo code MRSHANKS20 for 20% off liveforevergolf.com This episode is also brought to you by Cannadips - use our promo code ChillPillows20 for 20% off their website.
Travis and The Coach are joined by special guest and two-time Arnold Palmer Invitational winner, Matt Every as they make their picks for this week's event at Bay Hill in Orlando, Florida. Cash-out with the Coaches is hosted by Jonathan "The Coach" Coachman, reputable Golf handicapper, and Travis Fulton, Golf Coach/Instructor to some of the best professionals in the game. Join us every week for the best betting picks in golf.
Get your umbrellas at the ready - not for the rain, but to honor The King. Five years since his passing, Arnold Palmer is very much the center figure of Bay Hill, and this week he'll be honored at the Arnold Palmer Invitational. The second event of the Florida swing, the field will work their way around this iconic course, battling the 84 bunkers & abundance of water to see who will wear the red cardigan come Sunday. The last five years of this tournament have been won by Internationals...no American has won since Matt Every went back to back in 2014/15. Jordan is playing the event for the first time - but will the team pick him? Tune in for hear our re-ranked Top Ten, Sizzlers & Dark Horse picks for the API, as well as course analysis & statistical breakdown. Plus golf instructor and podcast host Travis Fulton joins the team for the Celebrity Showdown.
Get your umbrellas at the ready - not for the rain, but to honor The King. Five years since his passing, Arnold Palmer is very much the center figure of Bay Hill, and this week he'll be honored at the Arnold Palmer Invitational. The second event of the Florida swing, the field will work their way around this iconic course, battling the 84 bunkers & abundance of water to see who will wear the red cardigan come Sunday. The last five years of this tournament have been won by Internationals...no American has won since Matt Every went back to back in 2014/15. Jordan is playing the event for the first time - but will the team pick him? Tune in for hear our re-ranked Top Ten, Sizzlers & Dark Horse picks for the API, as well as course analysis & statistical breakdown.Plus golf instructor and podcast host Travis Fulton joins the team for the Celebrity Showdown. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Chili Dip Pod returns after a week of hectic life events and the technological choke of the century. Jordan Spieth has also (almost) returned. With Chris MIA, Sean and Mike break down the past two weeks of the revitalized Jordan and praise DBstraitvibin for being one of the best in golf. We eventually deconstruct the science behind white pants and relive some of our toughest tournament outings in tribute to the great Matt Every.
The CCA boys talk about our home course being a carnival game, stots wanted more sauce, the state of los angeles golf right now and jakes preparation skills. This episode brought to you by Live Forever Golf use promo code MRSHANKS20 for 20% off liveforevergolf.com
We’ve all seen it — maybe some of us have even fallen for the trick — you’re on an ecommerce site and a big “Wheel of Savings” pops up. This innocent-seeming discount offer, though, isn’t what it seems, and it’s doing damage to the end-user spinning the wheel, and the site the wheel pops up on. The world of malvertising and browser extensions has been causing headaches in the ecommerce world for years and brands are constantly looking for ways to fight back and regain control of their websites. Matt Gillis is helping with that mission. Matt is the CEO of clean.io, which offers real-time protection against malicious actors and code for some of the most-trafficked websites in the world. On this episode of Up Next in Commerce, Matt takes us through some of the methods bad actors are using to install malicious code on ecommerce sites, and he gets into the nitty gritty of why browser extensions like Honey and Wikibuy are hurting brand bottom lines, and why those extensions are making marketing attribution nearly impossible. But he also offers some solutions, too, so that ecommerce brands can finally win back control of the user experience. Enjoy this episode!Main Takeaways:Good Guy or Bad Guy?: Traditionally, malvertising is done by bad actors who infiltrate websites and take over through ads. But in the world of ecommerce, the bad actors are actually manifesting in the form of Fortune 100 companies that profit from website extensions like Honey and Wikibuy, which disrupt the user experience of the customer on the original ecommerce site. Solving that problem is the challenge for ecommerce brands that want to take back control.Sneakily Effective: In the malvertising world, the bad actors are at the top of the marketing game. They can achieve a 100% click-through rate at little to no cost because they are using sly, untraceable strategies. Targeting and eliminating those malvertisers is critical in order to level the playing field for ecommerce marketers to have success moving forward.Last Line of Defense: Publishing platforms hold most of the responsibility for the end-user experience. Everybody has a role to play in minimizing the risk of malicious buyers or advertisers, but ultimately, the publisher is the last line of defense against malvertising moving into the user experience, and they should be held accountable.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey everyone. And welcome back to Up Next In Commerce. This is your host, Stephanie Postles co-founder at mission.org. Today on the show we have Matt Gillis, the CEO at clean.io. Matt, welcome.Matt:Stephanie, thanks for having me. I'm excited.Stephanie:I am very excited to have you here. We were just talking about how cool your background is, and I think that's actually kind of a fun place to start of where you're at in the world. And tell me a bit about your background.Matt:Yeah. Hey, so I'm in Baltimore and we actually just took possession of this office in February, right before the pandemic. And so the irony is I've been here every day since the pandemic started pretty much.Stephanie:By yourself?Matt:But I'm by myself. So we have 4,000 square feet. We just did the mural right before the pandemic and no one on our team has been able to experience it pretty much. But yeah, cybersecurity company located in Baltimore, we're about 45 people, I guess you could say solving this problem of untrusted and malicious JavaScript that is ruining user experiences in revenue across the internet. That's us in a nutshell.Stephanie:Cool. Well, I am really excited to dive further into clean.io. Before we do that though, I was hoping you can kind of go through your background because I saw you've worked at places like AOL, you've been in publishing. You've been in ad space. Tell me a bit about what you did before you came to clean.io.Matt:So full disclosure, I'm old. And so I've been around a little bit. I've had some fun. But yeah, I think key things I've spent probably the last 20-ish or so years in a couple of different capacities. Right out of university, I started in the mobile industry and mobile at that time was just making phone calls, that's it. There wasn't even texting then.Matt:In fact, my job back in those days was I would stand on a golf course at a golf tournament and let people make free phone calls because that was the cool thing to do then. No one had cell phones and if they did, they were like those brick ones. You remember those ones that you couldn't fit in your pocket?Stephanie:Yeah. And you were the cool guy like, "I've got access to an awesome phone, anyone want in?"Matt:Yeah. And listen, men and women would come up to me and they'd be like, "Can I call back and check and see if I have any messages?" And so that was the cool thing to do then. I know it sounds so crazy that was a thing at some point, but yeah. So I worked at mobile operators in the early stages of my career.Matt:So I worked at Bell Mobility in Toronto, Canada. I'm from Toronto. And then I moved down here to work at Verizon Wireless. And at the end of my tenure at Bell Mobility and my tenure at Verizon, I was focused on some of the services that you live by on your cell phone today. So this was in kind of late '99 and then the early 2000s of things like video on demand on your phone, playing games on your phone, downloading ringtones on your phone, I'm sure you did that.Stephanie:Oh, ringtones, yeah [inaudible].Matt:They were, obviously a huge business at some point.Stephanie:Now if my phone rings I'm like, "Stop it, what are you doing? Who's calling me? Don't call me, text me."Matt:Put it on mute. Yes, exactly. So I was kind of part of the foundational days of things that you would do with your phone, before the iPhone. And then I went and took a swing at being an entrepreneur and joined a little small video game company. Our biggest game was Who Wants to Be a Millionaire? We did a lot of TV game shows. So we did, Are You Smarter than a 5th Grader? And things like that.Matt:So I kind of walked the mile as a publisher for a while and then Capcom, which is the Japanese video game company acquired us. So I ran their publishing business for a few years and I got to experience what it's like to be a publisher and how hard it is to make money.Matt:And that was kind of in those early days of the iPhone where I'd say to people, "You'll go and spend $5 on this latte, but you won't pay $5 for unlimited use of a game over a period of time." And this is back in 2008, 2009. And so we had a real struggle and people weren't wanting to pay for our games. They want them free and free became kind of the thing on the iPhone.Matt:And so recognizing that struggle, I actually joined this company called Millennial Media, which was one of the earliest mobile ads platforms for app developers, helping app developers make money with ads. Some of our biggest customers at the time were like Words with Friends, if you've played Words with Friends-Stephanie:Yes, I have.Matt:... ads in every game. So we were kind of one of the foundational tech partners with folks like Words with Friends and various other games across the internet and apps. Did that for eight years through an acquisition with Verizon and AOL. And then we acquired Yahoo. So I ran the publisher platforms business at the combined entity of those companies, which was awesome.Matt:And one of the biggest problems in my time over that period was this thing called malicious ads, or malvertising as they call it. You probably are familiar with when you're scrolling away on your phone and all of a sudden it redirects you and says, congratulations, you won an Amazon gift card. And you're like, "I didn't click anything." Or spin the wheel for your chance.Stephanie:Yeah. I did that once I fell for it. I was like, "Oh, I spun it." I couldn't help it.Matt:Never spin the wheel, Stephanie.Stephanie:I only did it once, but yeah, afterwards I'm like, "That was a bad call. Why did I do that?"Matt:Yeah. So it was a big problem in my past life. And there were a few folks that were solving this problem and two of them were folks that I had worked with at AOL. When I left, it was called Oath at the time, which is Verizon Media now.Matt:I went and had lunch with these guys and they told me that they were spinning up this company called Clean Creative and set to solve this problem of malvertising. And I didn't have a job and it was getting too cold to golf. And so I said, "Hey guys, can I be an intern?"Matt:And so I came and hung around for a couple of days a week. And I was like, "You guys are really onto something here because this was a massive problem in my prior life." And so I said, "Hey, can I have the keys?" And they obliged. And that's how I'm here, started as the CEO two years ago. And we've kind of been blowing it up ever since. That's awesome.Stephanie:Yeah, such a fun story. So what is your day to day look like now? And what's your best day in the office look like while you're there by yourself? Are you around skipping around bicycling around the big office? What is your days look like?Matt:I do pace and I get my steps in over there. Day-to-day, we're startup, so we're small. And so as any of your listeners would know at a startup you do everything, and you take the trash out and you sign big contracts, hopefully you raise money. You kind of do run the gamut. So it's a little bit of everything. If you've worked at a startup you know that generally speaking, there's epic highs and epic lows. And so you have those days where you are the king of the world and you and your team are high-fiving and celebrating. And that's a little different now because you got to do it all virtually.Matt:Part of being at a startup is you get that culture of everybody generally speaking, being in an office like this, but we're a widely distributed culture now. We were before the pandemic where we kind of had, I don't know, five or six or seven locations among all of our people, but now we have 40 locations. So it's just like any other gig except there's really no net underneath you. You're walking this tightrope and hopefully you get to the other side.Stephanie:Yes. I definitely feel that.Matt:It's fun though. Isn't that why you do it?Stephanie:I mean, yeah, it's definitely really fun. Other times you're like, "Oh my gosh, I'm responsible for so many lives." And then other days it's like, "This is fun." So it's a good balance.Matt:Yeah. I mean, I won't lie. I had months of sleepless nights when we were raising money. We most recently raised our series A and we started raising it in March, right at the beginning of the pandemic. And yeah, all these people's jobs, for me, the pressure was on me to make sure that we could raise money and continue on this mission.Matt:The reality is, is the people behind the scenes are the ones that actually made my job easy because they're the ones that enabled me to go and tell the story of our massive revenue growth and our massive traction and our product market fit and all of that sort of stuff.Matt:Startups are hard, but there's a reason that many people once you leave the big company and you actually go and take your swing, that becomes the thing that you keep doing and doing and doing because you like having that euphoric feeling.Stephanie:Yeah. No, I definitely agree. And I mean, I think it's a good reminder too, as the CEO at any company to kind of get out of your way and hire a team that can support you and do things, but then let you do the higher level things like selling, raising money, such is a good point for, I think a lot of business owners who want to kind of stay attached to, "I've always been coding." Or, "I always did this part of the business." You need to step away and find people who can step in for you so you can go on to the next thing.Matt:Yeah, and focus on your strengths. Don't try and overcompensate and really... We did this thing called StrengthsFinder with our leadership team. And it was really about figuring out what are the strengths across this group of people that are practically leading the company. And you go, "Okay, well, I'm really good at this, this and this. And you're really good at this, this and this. Wow. We compliment each other. I should continue to keep doing this stuff. And boy, we should just let you handle all of this sort of stuff." So yeah, hire a diverse team and hire people that are way smarter than you and you'll be successful.Stephanie:So how have you seen the digital security landscape change? Maybe even over just the past year or two, what new things are popping up, what should e-commerce owners be aware of right now that maybe wasn't happening last year or two years ago?Matt:I would say that where we cut our teeth was in this malvertising space and what it is, is malicious JavaScript that's kind of being injected into the user experience through ads. And what we've seen is that the bad actors, the people that are doing it, are getting even more sophisticated over time. They have figured out how to get around the systems. They've figured out how to get around the checks and balances.Matt:And we kind of stumbled into this e-commerce world where we were protecting, we're protecting some of the biggest websites on the internet. There's seven million websites that run our code. Probably many of the websites that you go to everyday either to get your news or to read entertainment gossip, or that sort of stuff if you do.Stephanie:No.Matt:I'm not saying you do Stephanie, but we protect all of those sites; every single page view on those pages, we make sure that the user experience is protected and revenue's protected. And by the way, in that world, it's folks that I would say, delivering malicious JavaScript. What we started seeing in the e-commerce world is there's this whole phenomenon of what I would call untrusted JavaScript.Matt:Now in either case, the premise is you own your website. You should be able to control everything that executes on your website. You should be able to protect your user experience. You should be able to dictate your user experience because it's your website. On the malvertising world, what we saw happening was if folks had ads on their website, they had lost control of the user experience. They had lost control of revenue because any bad actor could just buy an ad and take over the user experience and get you to spin the wheel.Stephanie:Only once, but yes.Matt:Only once, but it happened. And so in the e-commerce world, what we've noticed is there's a lot of stuff happening on e-commerce sites, just like there is in any website that is without the permission or without the authorization of the person who owns the site. The biggest problem that we kind of dug in and gone to solve for is, if you ever heard of these things called Honey or Wikibuy?Stephanie:Yeah.Matt:So these are Chrome extension, Safari extensions, Firefox extensions. They sit resident on the user's device and Stephanie, when you're out shopping on your computer and you get to check out, Honey will pop up and say, "Hey, I've got coupons for you. Do you want them?" You as the user you're probably like, "Yeah, I'd love to get a discount. I'd love a better price, if I can get it without having to do any work." Honey does all the hard work for you.Matt:We think that's not really in the best interest of the merchants because they own their website and now someone is injecting code in and disrupting the user experience, disrupting your revenue. So just like it is in this malvertising world, the same phenomenon is happening over here. The difference is Honey is owned by PayPal. Wikibuy is owned by Capital One.Matt:So the folks that I would call "bad actors" in this world are actually fortune 100 companies. They're folks that you would expect to be able to trust. And what they're doing is they're actually injecting code in to disrupt the user experience and disrupt revenue. And so that's the problem that we've gone out and solved.Matt:We just launched our product that's called cleanCART. And what it is is it's a Shopify app and it gives Shopify merchants the ability to protect their carts at checkout and make sure that they can prevent this sort of code from disrupting user experiences in revenue. So it really is giving control of the websites back to the merchants.Stephanie:Oh, interesting. So when you implement that you just can't get coupons or are there other pieces that it kind of protects as well, or the user can't see coupons from a Honey or something, or are there other things that your app is also protecting against?Matt:So we're in, I would say the second inning of the baseball game. So early stages. We're really focused on to start is blocking the automation of these coupons. So we don't want to block you as a user going in and manually inserting the coupon. We think that's the intended use case. But what we think is unfair is that someone is standing beside you at checkout and handing you a mitt full of coupons and actually not even handing them to you, they're actually giving them and just scanning them all to make sure that they all have a chance to work.Matt:If you think about this analogy, the grocery store would never let someone come and stand beside the checkout and save you 30% off your grocery order while you're already ready to pay. And I think that's the phenomenon that we're trying to solve for in the earliest days, which is, let's prevent the automation from happening. Let's not prevent people from manually inserting coupons. Let's give control back to the merchants because it impacts them in so many different ways. Obviously, it impacts them from a revenue loss perspective.Matt:I talk to merchants every day. Many merchants are complaining that these injections are literally scraping and pulling 30% off of their cart value at checkout. So someone who had $100 cart, they go to checkout, Honey runs and it knocks their cart value from $100 to $70. That's kind of bad for the merchant, especially if that person was going to convert anyway.Matt:The other key thing is Honey and Wikibuy and these other discount extensions have made it really hard for merchants to have discounting strategies that they can track. And so what's happening is that promo codes are ending up in the wrong hands. It's creating an attribution nightmare for merchants where they think that this social media influencer or this Instagrammer, or this YouTuber is driving tons of sales and lo and behold, Honey has grabbed that coupon and is injecting it.Matt:And now every order that comes through where Honey was present on the page is applying that person's code. And so now the merchant not only has bad data that is going to ultimately drive their marketing decisions but now, they're also losing revenue and they're paying out affiliate fees to folks that generally didn't deserve that affiliate fee. So I think it's created a bit of a nightmare.Matt:And so, we felt this kind of pent up demand for this product. And that's exactly what's happened is that no one has solved it. We think we're first to market. And we think it's important that people are fighting for the merchants. There's been 10 years of growth in e-commerce over the last year. The pandemic driving a lot of that.Matt:And we think it's important that merchants really get control of their websites, get control of their margins, get control of their revenue and really get the right data to make the right data-based decisions of how they're going to run their marketing programs.Stephanie:Yes. I think that's a really cool story. You were just talking about how you were looking at a problem that people were complaining about, and then now you guys are like, "Well, let's solve it." Because I've read, I'm trying to think where this was, where they're talking about going to Reddit and looking at some of the threads of people talking about problems that keep occurring and occurring and how you could build businesses just based off Reddit threads. And you guys did that, just looking at problems with what merchants were struggling with. So a really cool example of how to build a business is look at all the problems that are going on and jump at solving it.Matt:Well, and I think the other key thing here is as you know is solving the problem, but also during that process of your hypothesis that you're going to develop of what you're trying to prove, it's you also need to prove that people pay for it. And that's, I think part of the foundation of what we've built here, obviously on the malvertising side, but also on the e-commerce side is it's a big enough problem. People need to protect user experiences.Matt:If you think about just in the internet in general, it's very expensive to create content. It's very expensive to drive traffic. And once you've done those two things, why would you leave it to chance that someone might come to your website and have a crappy user experience? Protect your user experience.Matt:It happened last week on the Harvard Crimson on the crimson.com where somebody was on Crimson and they got one of these redirect ads that took them to this landing page that said, "Hey, you're a Verizon customer click here and take the survey and answer these nine questions and you'll have a chance to win." And this user actually took to Twitter and said, "Hey @thecrimson, which is, I think their Twitter handle, you've got a crappy user experience. Why are you letting this happen?"Matt:I never even saw a reply from the Crimson. But when we did some investigation on what was going on, they don't even have protection on their website. So it almost feels irresponsible at this day and age to not be protecting your asset because your asset generally speaking, isn't your website, your asset is your users.Matt:And so protect your users, make them feel confident that when they come to your site, they're going to have a great experience. And so that's really what we've focused on is just delivering technology that solves a problem that people are willing to pay for. Because obviously without that, we don't have a business.Stephanie:So when thinking about like the Crimson example, that's all from a bad ad being run on their website, correct?Matt:Mm-hmm (affirmative).Stephanie:Someone was able to buy that ad unit have bad JavaScript, and then that's when they were sent to that Verizon survey. I'm I thinking about that, right?Matt:You're totally thinking about that right. And what's interesting about the thread is that when this woman went on to Twitter and said, "Hey, this is what happened. And here's a screenshot," there were a whole bunch of people that piled onto the thread of like, "Oh, here's what I think is happening." "Oh, you have a virus on your computer." Or, "Oh, you have a bad extension on your computer or whatever." Everybody had a hypothesis of what's happening.Matt:And so we actually went and captured the threat and reverse engineered it and said like, "Here's exactly what's happening." And yeah, it's all coming through ads in that case. And there's so many great things of the open programmatic ecosystem.Matt:So programmatic media being able to buy a single oppression at a time by single user real humans, real devices, real networks, like you know I'm having a one-to-one engagement with this person and in the malvertising world, that's a feeding ground for bad actors because they get to do the same thing.Matt:And quite frankly, they're better at it than any other advertiser out there because they're the ones who know how to pay 20 cents CPM and buy an ad and actually get 100% click-through as opposed to the rest of the world that's just hoping that they get a half a percent click-through rate. And so they figured out how to buy that ad, that ad renders on your device.Matt:And then usually it's like an onTouchEvent. So when you actually just touch the device, they put a transparent overlay on your device. And that turns into a click or they'll auto click something on your behalf, or however they decide to inject their technology. But yeah, it's as simple as that. And I think it's lucrative, otherwise-Stephanie:They wouldn't be doing it, yeah.Matt:What they do is they try to do it at the lowest possible level without getting caught. So if you think about sophisticated marketers, what do you do? Well, you pick the right users, you maybe frequency caps so that you don't lambaste them with ads. You want to hit them at the right time with the right message and all that sort of stuff.Matt:And so these bad actors have figured out how to very elegantly and in a sophisticated fashion, they'll hit you with that ad. But the reality is they'll probably frequency cap you to one so you can't reproduce the experience and that's how they evade getting caught in most cases.Stephanie:Yeah. Very interesting. I didn't understand the whole backend of how that works. I mean, I do spend a lot of time thinking about building incentives for advertisers because we build up our own ad networks to advertise our podcast and we bring on partners all the time.Stephanie:And it's really funny thinking through how to build incentives for especially newer advertisers when you might say something like, "Oh, we'll incentivize you based on a download." Then all of a sudden you're getting all these fake downloads. No, not downloads. We'll incentivize you based on consumption. Like, does someone listen to the episode? They wanted to hear it.Stephanie:And then you see instead of actually having good people come through and consume the episode, the advertiser will say, "Okay, I'll pay you to review the ad or review the podcast, which makes it show that you were consuming it because you had to for maybe a minute to then be able to review."Stephanie:And it's always interesting trying to figure out, I mean, and these people are not good actors maybe, I'm not really sure. But it's always very interesting thinking, how do you incentivize people to do the right thing and actually deliver and not try and always get around the rules and just meet a number which I'm sure a lot of the platforms deal with the same kind of thing, but-Matt:It's interesting you use the word incentivized, and that was a dirty word in the early days where most advertisers didn't feel that the word incentivize was a good user because they didn't truly have the intent to do the thing that you want because they were being paid or a bounty or whatever the thing is.Matt:I saw the evolution of incentivized in my mobile career where it became really hard to get people to consume video commercials, like 15, six second whatever that metric was. And in the games world, they figured out this thing and they actually rebranded it instead of calling it incentivized video, they actually called it rewarded video. And-Stephanie:I feel like that's a little more, I don't know.Matt:Well, listen, and so I talk about one of the apps that I love is this app called Candy Crush. And I've been playing candy crush for almost 10 years now, I think. And when's the last time you played the same game for 10 years? Like never?Stephanie:Yeah. That's impressive.Matt:But they've artfully integrated video into their app. And I think if you run out of lives, you can watch a 30 second spot that is unskippable. So you have to watch the whole thing. And then if you, do you get rewarded with that extra life or whatever it is, maybe a lollypop, I don't know. But yeah, so I think there's different ways to approach it. But you're right, usually when you figure out the bounty, everyone else figures out how to capitalize on the bounty.Matt:And I think the interesting thing with Honey and Wikibuy is they've figured out how to get paid for the bounty or get credit for the bounty when lo and behold, they didn't really do anything. All they did was they had code that was resident on the machine that allows them to kind of get credit for that user purchasing when I think it's questionable whether they had any influence on that.Stephanie:Yeah. I've kind of thought that too, when seeing different Instagrammers with their promo codes for e-commerce site. And I always thought like, "Oh, how does that attribution work?" Because I mean, she's sharing it here, but I'm sure it's very easy for someone who doesn't follow her to also find that code outside of a Honey, but just be like, send it to my friend, "Hey, use this code." They never even followed her and now, they've got 25% off or something. So it does seem like attribution can be tricky, even if someone's not using Honey. How do you think that world's changing right now to make it easier for merchants to track where their sales are actually coming from? It feels very messy.Matt:Oh, I agree. I think it's a total mess. That's why we focused on the automation because I think that's one of those low hanging fruit, but big problems. Honey will tell the world that they have 17 million or so users. I don't know if Wikibuy which is now called Capital One Shopping, I don't think they announced how many users they have. But what I can tell you is both of those companies are spending a tremendous amount of money acquiring new users.Matt:Every time I log into Twitter, usually the first ad that I get is from Honey. All throughout the Christmas season, the holiday season just recently Capital One which owns Wikibuy Capital One Shopping, they were running TV commercials for this product with Samuel L. Jackson and John Travolta. So there's like a tremendous push for them to grow these user bases.Matt:In talking with merchants and we've got, I don't know, we've got maybe 25 merchants using our product right now. And we're in closed beta. That problem that you just mentioned, which is, "Hey, I worked with an Instagrammer and I gave them a code. And all of a sudden two days later, I've had a vitamin company tell me that story. I've had a sporting goods company tell me that story. I've had a toilet paper company tell me that story.Stephanie:They're using Instagrammers?Matt:They're using Instagrammers. They're using YouTubers. They're actually using podcasts as well.Stephanie:I mean, interesting to see how they're partnering on toilet paper.Matt:Because they're partnering for the audience on these podcasts and they're hoping that they can get that audience to find out about their product and again, then they're incentivizing them to come and become a customer. It's basically the same net story. The vitamin company told me they're like a supplement company. They partnered with one of the biggest triathletes in the world.Matt:Let's just say they had 50,000 or 100,000 followers, but you've got to imagine they're probably rabid followers. If you're into that, then that's probably the gold standard of who you would listen to. And that person did some blog posts and did some Instagram posts and posted their code and as soon as it happened, they saw a surge in sales attributed to that person.Matt:Now, the marketing person at the company was like, "Oh my gosh, we figured it out. We nailed this. We knew that people would be rabid about that person's content. We knew that person had so much influence to get people to come and buy." And then they're like, "Oh my God, it's Honey." Because literally they went from zero sales to 80% of their sales that had coupons was that person on Monday.Matt:I think it's a frustrating problem. And I think the sophisticated marketers have woken up and are like, "Man, we're bleeding money." One merchant told me that when they started kind of parsing out the attribution that Honey was costing them. They did about a million and a half in revenue online per month, so call it a $15 million business give or take. They believed that these promo code extensions were costing them about 150 grand a month, 10% their overall value.Stephanie:I mean, we just had a guest who they ranted about their hatred of Honey, I mean, even on the show. So I think it's maybe a couple episodes before maybe when yours is going to go out.Matt:Call me. We can help.Stephanie:Yeah, I'll send the link so you can hit him up.Matt:Absolutely.Stephanie:He was not a happy dude about Honey. But I guess when I think about promo codes, it kind of feels archaic to me. Maybe this is just a me thing, but it feels like where QR codes were where all of a sudden they're gone and you don't even think about them anymore. Promo codes kind of feel like that to me too of just, it feels like a manual old way of attributing things.Stephanie:How do you think about attribution when it comes to influencers and stuff or anyone, without having to use a code? Are you guys even thinking about a new way of doing things or do you hear of people trying new ways of attribution that isn't like I'm putting in a manual like Stephanie 20, to get my 20% off? Is there a new way of doing it?Matt:I mean, we're thinking through all those things. I think the challenge is specifically if you're using these one-to-many mediums. In a perfect world, I think you'd have a unique code for every user and so you'd have to authenticate. We'd know that that code went to you Stephanie and if you redeemed it, I would know that you actually bought something and you bought something because of this engagement that we had. I think in these one-to-many mediums it's, how else can you do it? And some of the challenges that the one-to-many mediums like think of YouTubers.Matt:One of the companies that we're working with has a problem where they have a very high dollar ticket item. Their item that they're selling is about 1,000 bucks. And obviously, if somebody grabs a code of 20% off that you're losing 200 bucks, it's a lot of money. Their problem was that they were doing YouTuber videos and they were publishing a code within the YouTube video to reach the audience. And for them, it was extreme sports, the audience that they were going after.Matt:Well, literally the next day, and I don't know if you know how Honey works. If you have a Honey on your machine, the very first thing that Honey does is it scrapes out anybody who manually puts a code in. So in order for Honey to be able to grab that code, it has to happen once where a real person saw the code and was motivated to go and type it in and buy.Matt:If that happened to me, if I got that code, I would go in and type it in. And if Honey were on my machine and then I hit okay, Honey will scrape that code out and now everybody who comes after me gets access to that code whether they saw that YouTube video or not.Matt:The problem for this company is spending a lot of money engaging with YouTubers and creating videos and obviously, doing the presentation layer of these offers. Well, once Honey gets a hold of the code... And what they've also found is that Honey and the other extensions, are not very merchant friendly. The relationship between Honey and these merchants is actually quite adversarial. And so it leaves them with no other option.Matt:I guess the two options: one, you just keep running your YouTube thing and you resign yourself that you're going to be paying out a 20% discount to everybody who comes and has Honey; which that stinks, that doesn't feel right or you need to reach out to the YouTuber. You need to recut the video. You need to recut the voiceover. You need to kill that code. You need to put a new code in. And so it's made this sort of marketing endeavor with YouTubers and Instagrammers and you name it very hard, because you're actually turning off codes.Matt:We saw one email which was interesting. I always say to people, let's remember we're all consumers too, you and I buy stuff on the internet, even though we're deeply entrenched in the businesses that we're running. I have Honey on my machine, so I can understand what that user behavior is, so that I can actually talk with merchants.Matt:One of the folks on our team bought a pair of shorts from one of these companies that advertises on Facebook and Instagram. And they were out of stock after he had ordered it, so they sent him an email. And they said, "Hey, listen, sorry you didn't have it but guess what, here's a code. You'll save X percent. But please, make sure you use it within the next 48 hours because Honey has been grabbing our codes and we're going to shut this code off."Matt:How can people market, if you constantly have to play whack-a-mole. And if you now think of the analogy, it's back to what we do in the malvertising side. If you aren't going to solve things with software, you're basically playing this long cat and mouse game that you won't win.Stephanie:I mean, that's why I think about merchants turning on and off codes.Matt:It's a nightmare.Stephanie:We were handing out swag and me just trying to... I had unique links that could work for more than one person and just thinking, "That could be tricky and go really bad." But I guess that's why I just think codes just feel, like I said, a little bit archaic. Why can't I just go to a YouTube video?Stephanie:I mean, the internet knows so much about me and where I'm at anyways. It should say, "Hey, Stephanie watched Matt's video where he was talking about this toilet paper." And then all of a sudden she's at our website, you can say, "Stephanie, a 20% coupon awaits you when you go here."Stephanie:And then when I get there it should know who I am and then be like, "Your coupons applied. And it will be applied for the next three days on this website or whatever, because I know where you've been and what you saw and where exactly you came from." Why can't it just work?Matt:I mean, I wish it was all that simple. Listen, we are taking obviously, technology solution to what we think is a longstanding and challenging problem. And in the malvertising world, the people in ad operations were literally playing whack-a-mole. Like, "Let's figure out where this bad ad came from." "Turn that demand source off." Or, "Turn that buyer off." And guess what, the bad actors, they just pop up again.Matt:And so we believe that, and I've seen and talked to merchants who are like, "Listen, here's how I solved the Honey problem." And they're like, "We actually created promo codes for 10% off, but the promo code was Honey is stealing your data."Matt:Because if you use Honey, you know that when Honey pops up it'll actually tell you the codes that it's implementing. They went on a mission to discredit and put the fear of God in their buyers that Honey was doing... They were like, "Honey is doing nefarious things with your data." And guess what, Honey D listed them as [inaudible].Stephanie:Well, there you go. Now, you know how to do it, I guess.Matt:The irony is, is that was three months ago that I talked to that merchant. And yesterday they cameback in and said, "Listen, we have a problem again."Stephanie:Honey added us again.Matt:No, this time they've got a Wikibuy problem. The problem is going to be never-ending, I think. Ultimately, we're hopefully going to give e-commerce companies the tools that they need to go out and be able to operate their business and focus their time on the things that really matter, in my mind, which is driving incremental revenue; not playing whack-a-mole with your promo codes and having to go recut YouTube videos. Hopefully, that's one of the big things that we help solve for.Stephanie:That's cool. I mean, I do like the idea of that one merchant you were mentioning where they said, "If you act within the next 48 hours or whatever, it'll only lasts this long." And I just had a guest yesterday who said that. I think it was either Burger King or McDonald's made it so if you're within 20 feet or something of a McDonald's they would send you a code and say, "You have five minutes to get to a burger King to get a free burger or something."Stephanie:And I'm like, "That's interesting." That's a good way to make people act quickly if you know something's expiring, I know I act a lot quicker. But I mean, of course, solve the problem that's number one. But I do think that's an interesting marketing tactic too.Matt:And make it measurable. I think that's the key thing is that... I often say, "What gets measured gets managed." And so hopefully, what we're doing is we're taking one of the things out of the equation that is making measurement really challenging for merchants. Again, using the triathlete example, yes, the marketer was high-fiving the rest of their team going, "We finally solved this." And then when they actually looked at the data they were like, "Damn it. I guess we got to go back to the drawing board."Stephanie:It's also just so tricky too, knowing how much of those people would have bought otherwise or not. So even looking and being like, wow, we have all this attributed to this one promo code and maybe it was because of Honey. But how many of those people would have bought if there wasn't some promo in there? It's just hard to know.Matt:We're solving that problem. We're giving merchants some deep analytics on exactly what's happening on their site, because we think there's a blind spot there where they don't know. For instance, how many users actually came to your site that actually had an injection capability? One of the extensions of Honey, Wikibuy, Piggy, Amazon Assistant, you name it. So we give them that lens.Matt:And then we give them the lens of, what were all the promo codes that they tried to inject? What was the most popular promo code? And stack rank those things and then going deeper down to conversion rate. And guess what, what we're seeing in these early days is that when you block Honey and Wikibuy at checkout, the vast majority of users actually still convert.Matt:And so that to me is the icing on the cake which is, guess what, you take control back of your website. You take control of your margins. You take control of your revenue. You now have the data you need to be able to go out and drive incremental sales. We think that's pretty powerful.Stephanie:I mean, that makes sense. I've heard a couple of times that also, discounts don't matter as much as you would think. I think they were talking about, they did a study between 10% off and 20% off. And actually, they were kind of the same when it came to consumer happiness. And what can be worse though, is if someone has the ability to go in and put a promo code in or something and then it doesn't work.Stephanie:I don't know if you remember those days of just going to the internet promo code for macys.com and trying out 10 different promo codes and all of them failing. I was way more unhappy then, than just not having one at all, just buying at full value.Matt:Let me tell you the opposite of that which is the worst-case scenario, in one of our merchants experience and that's why they're using our software. They're in the home interior space, so they do drapes and carpets and wallpaper and all that sort of stuff. And they were trying to build favor with interior designers because they wanted interior designers to know their site and know their stuff and all that sort of stuff. And so they did a very exclusive but unfortunately, a promo code that Honey got ahold of that gave interior designers 50% off.Matt:Well, lo and behold, as soon as one designer used that code and also had Honey on the machine, that code then got swept up in the Honey and everybody, every order that had Honey was now getting 50% off. Their customer service nightmare was that they couldn't afford to give every consumer 50% off, so they actually had to cancel orders; believe it or not.Matt:They called customers and said, "We can't honor your order with that coupon because that coupon was not intended for you." Created a customer service nightmare for them. And that's what they want to do is, they want to control their user experience. They want to control their revenue and their margins.Stephanie:Oh my gosh, that's horrible.Matt:Out of control. But think of that disaster of having to call someone and say, "Hey, I know you wanted to spend $500 with me, but only pay me 250 bucks. I can't give you 50 off but I can give you like 15 off, that's kind of what you were probably entitled to." So anyways, just trying to get control back in these merchants hands and let them control their destiny.Stephanie:I love that. When thinking about back to the now advertising piece, how much do you think it's on the publishing platforms? Is it their responsibility to make sure that they continue to increase their efforts to make sure bad actors aren't out there anymore?Stephanie:I mean, I know they're probably doing a lot. A lot of people like to hate on the publishing platforms and they want them to always do more and more and more. Is it maybe on them or maybe not on them anymore to continue to try and track those bad actors, who like you said are kind of popping up here and then they shut down and then open up a new account and do one off things and then shut down again. How should we think about leaning on the platforms like that?Matt:Well, I say to folks, the value chain in that industry is actually quite wide. And so from the bad actor who's putting their hands on the keyboards to the consumer, there's a whole bunch of players in the middle. I think it's on everybody to really have defenses in place and to make sure that they're protecting...Matt:So if you're at the front end, if you own the demand side platform that the bad actor's using, you need to have your own checks and balances to make sure that you're not bringing in malicious buyers. But all through that value chain, the onus is on everybody. But at the end of the day what I say is, the only person that can be responsible to that end user, is the publisher.Matt:Pick your publisher, if you are Fox News or you're the New York Post or you're the Washington Post, you're the one that has that ultimate relationship with Jenny or Johnny consumer who is surfing your site and consuming content. So you're the last line of defense. You're the one that created the site. You're the one that drove the traffic. You're the one that is using ads to monetize your traffic. It's really on you I think, ultimately.Matt:Now the publishers, all those folks that I named and there's millions of them, they all want to look upstream and they should. And they should hold everybody accountable upstream. But I think they're the ones that are really the that last line of defense.Matt:Because if you go to one of these sites and you have a crappy experience, you don't really care that it came through an ad. Like the woman at Harvard Crimson last week, she didn't know the origins of why it happened. And here's the other crazy thing, she knew that when she went to the Crimson, she was delivered a crappy experience.Matt:Now, the crazy part. First time we've ever done it, we actually did a private webinar with the end user because we wanted to explain to her here's exactly what's happening. She told us this story, she said, "Listen, I use ad block." And obviously, the risk to publishers are, if you don't create great experiences, your users are going to start using ad block.Matt:What she said was, in the desire to get real news and in the desire to really understand what's going on in the world and in the desire to actually make sure that real news publishers are actually getting compensated, she turned her ad block off and this is what happened.Matt:So shame on the Crimson for not delivering a great experience, because guess what? Now that user's like, "I'm not turning ad block off the next time I come to your site. You're not going to get paid for the traffic that I'm going to generate." So again, it really goes back to the publishers, the onus is on them.Stephanie:And thankfully, I think there is like new technologies popping up that maybe we'll be able to enable them or even just thinking about implementing. I mean, I've seen some advertisers looking into blockchain and having that as being kind of like a more source of truth to be able to know a one-to-one relationship and knowing who's behind... You don't know exactly who's behind what, but if you have it in a way where they sign up and they can't just start creating a million different accounts because they've got their one single one that they can go off of, it seems like there's a lot of ways that it can improve over the next couple of years that maybe hasn't been so easy the past decade or so.Matt:I agree. Obviously, there's industry bodies all trying to figure this out together. There's companies like us who are innovating and coming up with new and unique techniques to block these sorts of nefarious actors. I do think the biggest and most important thing is to recognize that the bad actors aren't just sitting still waiting for somebody to solve this problem. They're innovating honestly, a more rapid rate than many of the industry leaders that you would expect that have hundreds or thousands of people trying to solve this problem. Bad actors unfortunately, are innovating at quite a rapid pace.Matt:So the problem I think is going to evolve and change. We've seen it evolve to not just being ads but obviously, compromised Chrome extensions that just seems to be a great vector. And so I think you're going to see the problem move around and especially, if there's a lot of money in it. If there's ways for these guys to make money, you're going to see them salivate with... You're going to put up this defense and they're going to figure out this way to get around it.Matt:And there's so many different browser types. There's so many different machines. There's security flaws. There's zero-day. There's so many ways for these guys to actually buy and target, to only focus on iOS 13 and below and blah, blah, blah to reach their audience.Stephanie:So tricky. Hopefully, it'll get solved over the next decade. Cool. Well, with a couple minutes left, let's move over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready, Matt?Matt:I am ready.Stephanie:All right. First the harder one, what one thing will have the biggest impact on e-commerce in the next year?Matt:Listen, I think it's been the gold rush for e-commerce merchants over the last year. In many cases I talk to merchants, they're like, "It was raining money last year." Sales were up five X, 10 X, who knows. I think the next year is going to be that year where folks actually look to efficiency, and they look to figure out where there are holes in the boat that they haven't had to look before.Matt:And I think that plays to our product because I think in many cases when it's raining money, you almost turn a blind eye to some of these sorts of things. But I think now folks are like, "Listen, if I can be more efficient. If I can take control of my revenue and my margins, I'm going to do that."Matt:So I think that's probably, this is the year of people now are catching their breath and they've figured out their distribution and they've figured out their fulfillment and their warehousing and all that sort of stuff and the panic that they had to do to keep up with the pandemic growth. Now, I think it's a deep breath of like, "Okay. Now, let's look at the math."Stephanie:Yeah. I agree, that's a good one. What one thing do you not understand today that you wish you did?Matt:What one thing do I not understand. I think the affiliate landscape is complex. I think there are a lot of legacy ways in which people have calculated incrementality and I'm not sure if they're all believable. And I hear a lot of feedback from merchants where it's kind of like they just brush it under the rug and they're like, "I know I'm probably paying for stuff that I didn't really get, but let's just let it go." I think every percentage point matters. That ecosystem, because I hear there's good guys and there's bad guys and I'd love to really dig deeper on that. And I think that's a big opportunity for us as a company.Stephanie:That's a good one. What's the nicest thing anyone's ever done for you?Matt:Wow. The nicest thing that anyone's ever done for me.Stephanie:I like to go deep.Matt:Yeah. That's a deep question. I think I've been fortunate throughout my whole career in that, I have been given opportunities that I probably wasn't ready for. And by the way, I had never been a CEO before I was at this company. And so, who knew that I'd be able to do it.Matt:But I think it actually starts way back to when I first graduated and I was seeking my first job. And I had a mentor that took a risk on me and gave me my shot. And I worked my butt off and hopefully that translated and he and she felt great about what I was doing. So I think the nicest thing, I've just been given opportunities that I don't think I deserved and hopefully I earned that respect and trust over time.Stephanie:That's a good answer. If you were to have a podcast, what would it be about and who would your first guest be?Matt:Wow. This lightning round is hard.Stephanie:Good. Needs to be.Matt:If I were to have a podcast. I love gadgets. I'm one of those guys that buys the infomercial type stuff. I bought one of those Rotisserie Showtime girls 20 years ago, I still use it.Stephanie:Worth it.Matt:Maybe it could be interviewing people who've built made for TV products and really understanding the backstories behind how they came up with the idea and how successful they were and God knows how much money we all made them.Stephanie:That's good. We had Kevin Harrington on the show, he was the original OG shark in Shark Tank. He basically made the infomercial. And it was very interesting hearing his perspective of how it started, where it's at now and Shark Tank.Matt:I'm fascinated by that ecosystem, it's super cool. And by the way, I always do buy one of those stupid things for my wife for Christmas and she hates me for doing it because she's like, "You're just burning money."Stephanie:I had fun buying it and watching the infomercial today.Matt:Believe it or not, one of my coworkers gave me a Squatty Potty for Christmas.Stephanie:I actually feel like those have good value though, the science is there. It's just a weird thing to buy your wife, if you got that for her. Someone gave it to you, got it.Matt:I was given it, by one of my coworkers, "By the way it works."Stephanie:And their marketing, I think that's the Harmon Brothers who did their marketing with the whole unicorn and they did the Poo-Pourri thing.Matt:Oh yeah, it's super cool. I love those kind of gadgets.Stephanie:That's a good one. I would listen to that show. All right. And then the last one, what's up next on your Netflix queue?Matt:Well, on my Netflix queue, I think I've got three episodes left on the Queen's Gambit.Stephanie:Love that show. That was a good one.Matt:I'm a documentary guy. I actually will tell you that I've been kind of hooked on HBO Max for a little bit. And I just finished the Tiger Woods documentary last night, which was fascinating. Nothing that you hadn't been told before. This guy through adversity has come back multiple times; knee surgeries, winning on a broken leg. So I'm into those sorts of stories. One of my guilty pleasures is The Bachelor, so it's on my DVR. I'm playing catch up on that.Stephanie:That's great.Matt:I love reality TV and that sort of stuff.Stephanie:I like where your head's at, me too. Well, Matt, this has been a very fun interview. Where can people find out more about you and clean.io?Matt:So you can find me at matt@clean.io. So if you want to send me an email, obviously happy to help you guys in any of your challenges and would love to hear your challenges if they're similar or if they're different than ones that we're solving for. Hit me on LinkedIn, so you can find me there. And our company website is clean.io.Stephanie:Awesome. Thanks so much for joining us.Matt:Thanks Stephanie. Thanks for having me.
The boys hop on zoom to talk jakes trip to the waste mangagement, aristotle playing video games, marks new take on bubba & more! Use our promo code MRSHANKS20 for 20% off Liveforevergolf.com
The boys are back in Los Angeles at the studio - they talk about the CCA bump on for Matt Every, Griff ruining a pga tour players chances of making the cut. Playing through disc golfers, chirping at tennis players, Justin Thomas & the tiger doc. Episode brought to you by Live Forever Golf - Use promo code MRSHANKS20 for 20% off their website.
Boys are back on Zoom with the last of the Holiday edition episodes. They talk to PGA Tour pro and known club toss enthusiast Matt Every. This episode is brought to you by Live Forever Golf go to Liveforevergolf.com and use promo code MrShanks20 for 20% off
Holiday series continues with the boys on Zoom. They talk about playing one of the hardest courses in the US, playing wolf creek & playing the blue monster along with Mark's take on teaching pro's Episode sponsored by Live Forever Golf use code MRSHANKS20 for 20% off their entire supply.
Sometimes an opportunity comes along that’s too good to pass up. For Matt Hulett, that happened when a friend approached him about a job at Rosetta Stone. The famous language-learning company was stuck in the analog world and they wanted Matt to be the guy to bring them into the digital future. It was no small feat, but Rosetta Stone has made progress on the digital transformation and Ecommerce journey, including introducing a subscription model and overhauling its tech stack and app. On this episode of Up Next in Commerce, Matt discusses the challenges of transforming a world-famous brand, including how he chose a free-trial subscription model over going freemium, what it was like to achieve buy-in from investors, and the future of Ecommerce and why he thinks social selling still hasn’t reached its full potential. 3 Takeaways: Even the most well-known brands need to earn their stripes when entering a new space. When a previously offline product starts playing in the digital world, it has to prove to customers that their investment in this new space is worth it AR and VR are tools that Ecommerce platforms will be exploring more in the coming years. If you can provide a more immersive experience, you differentiate yourself from the competition and create more value to your customers Stay true to the brand and don’t try to compete on business models that don’t fit For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Transcript: Stephanie: Welcome back to Up Next In Commerce, this is Stephanie Postles, co-founder of Mission.org and your host. Today, we're going on a digital transformation journey. Matt, how's it going? Matt: Oh, really good. A little cooped up here like we all are, but I'm hanging in there. How are you doing? Stephanie: I'm doing well. Yeah, same hot, very hot. It's 92 here and the places in Silicon Valley usually don't have air conditioning so just a little sweaty in the studio. Stephanie: So I must admit, I have not checked in on Rosetta Stone in a while and when I started browsing through you guys' website, I was like, "Whoa, you all have come a long way from CD-ROMs and everything that I was used to when I was growing up and thought of Rosetta Stone." So I'd love to hear a little bit about what brought you to Rosetta Stone and your background before you joined. Matt: Yeah. It's interesting, just before I dive in, it's rare to join a company where everyone knows your brand and your product like just about everyone in the United States does Rosetta Stone. Matt: And so actually, it's an interesting story because there's not many ed tech companies that are a public companies, you could count them on your hand and the company has been a public company for over 10 years. Matt: It's been around for 27 years and it's a really interesting backstory on how the company was founded and so some of that came into play with what got me attracted to the business. Matt: So a friend of mine who's a recruiter talked to me about this opportunity and I typically do restarts, pivots as they are [crosstalk] for startups. Matt: And even the startups that I join are typically pivots. So there's kind of this pivot transformation story that typically is a draw for me for whatever weird reason why I attracted to these things and when he said, "Oh, it's Rosetta Stone." Matt: I was like, "Oh, the CD-ROM company, the yellow box." I was like, "Yeah, but they're trying to be digital." I'm like, "They're not digital yet?" Matt: And so the draw for me was typically, I take on jobs and assignments that are very difficult where I have to either completely change the strategy or get new financing on a new idea. Matt: There's generally something really, really wrong and Rosetta Stone was so intriguing to me on the surface for the intellectual reasons why they brand the product, people love it. Matt: It's not one of those iconic brands that people are afraid of. It's not like saying, "Matt, do you want to restart Myspace? I was like, "Oh my God, it's Rosetta Stone, of course." Stephanie: That's your next project. Myspace. Matt: Yeah. Stephanie: Just bring it back. Matt: Making it great again. Too soon. But what personally drew me, that's kind of the intellectual business level, what personally drew me into the company was and is the fact that I'm dyslexic, and a third of the revenue for Rosetta Stone is actually one of the fastest growing. Matt: We sell software into K-12 schools primarily in United States that help kids learn how to read, better learn how to read which is a problem. I've seen my own youngest son struggle with his dyslexia as well. Matt: And so on a personal level, it's very emotional when you can kind of tie that emotional tie to a company to its mission and vision. It's really intriguing. So it's been one of the best career decisions I've ever made. Stephanie: Yeah, that's great. Were there any universal truth that you discovered as you are kind of pivoting from different companies and trying out different roles and turning them around? Was there anything like yeah, universal truths that you saw while doing that? Matt: Well, that's a great question. Yeah, a couple things. One is it's so crazy to me, when I step into a company how basically from week one, maybe day one, no one really understands how the business works, like truly understands it. Matt: The key insight, what makes the business special, what can you do to apply capital or a time or attention to improve your strategy or your outcomes? It's just so, it's so weird when you go to a business that's operating, and maybe these are the only businesses I look at where it's not quite tight inside around the strategy and what makes the kind of the economic engine run. I think that's the biggest one that I see off the top of my head. Stephanie: Yeah, that's interesting. I can definitely see a lot of companies struggling there especially as they grow bigger and they have many business units and everyone's kind of chasing a different path, I can see people losing sight of what's important and what's actually driving this business like you're talking about and making it profitable or maybe it's not, but it's the lost leader, something that we still need. So yeah, that's really interesting. Stephanie: So when you joined Rosetta Stone, it hadn't been digital. I mean, only a few years, right? I think it stopped, maybe it didn't stop doing CDs, but it went online. Wasn't it in 2013? Matt: Yeah, I would say it was like half digital. What that means is we were selling one of the most expensive products in the App Store at the time and we didn't really have the concept of really effective sales funnels, a well thought out pricing and packaging strategy based on the type of customers that we're going after. Matt: We didn't have a lot of mobile native features and capability. So I would say it was kind of a port of the CD product in the mobile environment and that was kind of the approach. Matt: And also the approach was really not to focus on the consumer business. So not only did we make this kind of business model and digital transformation move, but also when I came into the business, the big focus was for the language side of the business was to focus on enterprise customers. Stephanie: Mm-hmm (affirmative). Matt: I thought that was actually the wrong move because enterprise is difficult, it's a smaller market, yet consumers where everyone knows Rosetta Stone, everyone likes the product. They actually remember the CD products in many cases and want to use them again, but they want to use them on your phone. Matt: So I thought, "Well heck, everyone knows who I am from a brand awareness perspective, I'll have an easier time deploying less capital against the consumer space and enterprise space." So there was not only just a business model shift, but also a strategy shift. Stephanie: Did you end up sticking with that business model shift to focus on enterprises or did you kind of make it a mix of 50/50? Matt: Oh, good question. So it is about 50/50 today, although consumers now are growing fast. I mean, we're a public company so I can only speak to our public company numbers, but in Q4 of last year, we grew the consumer business about 20% year over year and this is from a business step was growing at single digit. Matt: And then our last reporting earnings quarter, we grew the consumer business around 40% year to year and the enterprise business has struggled more primarily because of the C-19 impacts this year because obviously, we're in a never before seen macro economic headwind, but generally, it's the right decision to make and I view the enterprise business as more of an extension of what we want to do for all adult learners versus creating as a separate entity. Matt: That's a long answer to say consumer turned out to be the right move. It was not clear when I joined the company that even joining Rosetta Stone was a smart move. Matt: I had a lot of folks that I know, acquaintances more so than friends say, "Good luck. There's a lot of error in this company." And I just think it's just a really exciting problem and it's a ... Sorry to keep going because I've had maybe 80 cups of coffee today and just, I don't know. Stephanie: No, keep it up. Matt: It's like the two big verticals that are the most expensive that increased their prices to consumers over the last 50 years are healthcare and education and they have the lowest penetration of digital, and like, "Well, those are hard problems to solve. Why wouldn't you want to be involved?" So anyways, I think it's really fun. Stephanie: Yeah, that's fascinating. So when you came in, what were expectations for your role? What did people want you to do? Did you have a 90-day plan? How did that look? Matt: Oh yeah, if anyone thinks these are scripted questions, these are not scripted questions. These are very good questions. So during the interview process and I'm sure you've had this experience before, when you meet with somebody in a company, you're like, "I'm going to do whatever it takes to get this job." Stephanie: Yup. Matt: And I had one of those experiences with Rosetta Stone. I knew I wanted this job and so I came into maybe the first or second interview with a 90-day plan before I even started, this is the first or second interview. Matt: And the 90-day plan did change slightly because then I knew a little something, but I've done enough of these transformation projects, these pivots where I knew there's these basic building blocks in a format, I have a toolbox of things that I do that really didn't change. Matt: The inevitable strategy didn't know before I started, I didn't know the team members, were they the right fit or not, I didn't know any of that, but the basic building blocks I definitely put together. Stephanie: Got it. So what was on your roadmap, did you have to think about how to re-platform to support your commerce journey and shifting into enterprise and then consumer? What was on that plan that you laid out? Matt: Yeah, and I kind of learned some of this years ago when I was ... Sometimes I think my best work, I can't speak for you or anybody else, but my best work is when I'm completely ignorant of the challenges in front of me and so when I was younger, I worked for ... Well, actually, we sold our company to Macromedia and they had a division called Shockwave. Matt: And Macromedia at that point was not bought by Adobe, and this is Web 1.0 bubble, so I'm dating myself which is not legal in Washington State and these jokes have all jail time. Stephanie: [crosstalk] get us in trouble. Matt: I know. And so we step back through that experience and I learned a lot from the Macromedia Adobe kind of M&A folks about how to approach a problem. And that plus some other work experience over time really got me to the point of thinking through things from I call it the insight, the math in the heart. Matt: And no one framed it that way to me, but that's kind of how I framed it and so when I think about the insight, I think about the addressable market, the position that we are in the marketplace, so supplier's demand competitors. Matt: Then I think about what value we're driving to consumers, what value are you driving to your suppliers if you have them. And then what are the decisions you're going to make based on the strategy that you're laying out for the best outcome? Matt: So you want to grow market share, you want to grow revenue share. Do you not have enough capital? Do you actually need to raise capital and buy companies in order to get size and scale that's the outcome? Matt: So it's kind of a process that I've done over time and I want you to figure all that out, and it takes a while, maybe 90 days, maybe a little bit more, then it's really like how do you put a process together and dashboard is a little trite, but how do you actually run the business so you understand what things are working, the unit economics, what key layers of the business are you looking at, and then figure out an organization to support that and then you find the right team. Matt: And it sounds kind of exhaustive in terms of an answer, but I think too many people come in situations and they say, "Okay, I started this job, I got to restart it. What's my team look like?" Matt: And it's always I think the tail wagging the proverbial pivot dog and I typically, you can find startup people that are good at startups and sometimes, you find startup people that are good at later stage. Matt: You can find every dynamic possible, but until you do the work on, "I need this type of person for this type of growth stage, it's the right person the right time." Matt: If you don't do the work upfront, then you end up having a team that isn't the right team for the outcome that you want. Stephanie: Yup. Yeah, I've heard ... I forgot who said that startup advice where a lot of startups especially around here, are looking to hire that VIP level person, you have to pay a bunch of money to and someone was making the point of like, "Well, will they help you right now where you're at?" Stephanie: And it's okay to kind of grow out of people, but it's not okay to hire someone who's way above that actually can't get their hands dirty and do the work of what needs to be done right now. Matt: That's right. There's lots of people that have different approaches. I actually like to be pretty data driven in terms of how I think about people so I use like employee satisfaction studies and I use different personality profile tests. Matt: Obviously, you're not trying to like ... Hopefully, no one is like applying an AI filter looking at my reactions on this live video, but you can go overboard with data, but I do feel like you need to get the right alchemy talent for your team. Matt: And I've made mistakes where you have that senior person that doesn't want to get their hands dirty when you're like, "Look, I'm in build mode, I'm painting the fence, and I'm the CEO and I'm painting the fence and then I'm talking to the neighbors and driving Uber ..." Matt: The alchemy of that is hard to do, but that's a long winded answer to say there's there's a process and I think it's figuring out what's special about your company, how do you improve it, how do you run it? How did the inputs become the outputs and then what team is required for that? Stephanie: Yeah, very cool. So with the company having to shift as they did to go online and create mobile experiences, what kind of challenges did you see come up when you guys were going through that shift? Matt: Yeah, so there's multiple. So I always think about kind of the four constituents in most businesses, its investors, its customers, it's your internal employees and society. Matt: Not in that order. The order depends on lots of different things and so when I kind of checked down all those boxes, I think the big one, the first one I pick is investors because you're having to explain a model where the CD is purchased up front, it's very expensive versus you don't get all the revenue upfront, you amateurize that revenue and recognize it over 12, 24 whatever terms of the span of the subscription. Matt: So it's a change in terms of how you're reporting revenue, explain it in a consistent way, explaining the new metrics of subscription is challenged one I think from an investor perspective explaining why we have a language business, the Lexia business that I mentioned that focused on literacy is a 20 to 25% growth business, it's growing pretty nicely and language was declining. Matt: So then explaining to investors why do you still have this business and why are you changing the direction from enterprise to consumer, I think for employees. Matt: I always like to think through the employee piece, get the employee piece right, you can do anything and so getting the employees reason to believe, I was the first president to actually run the language business. Matt: It had multiple owners of the P&L and I was the first person probably since the CEO, we had one CEO that that started Rosetta Stone and took it public 20 plus years ago. Matt: I was the first single leader to ... I also tried creating a reason to believe a compelling vision, mission and culture and then when I think through kind of the customer piece, it wasn't as hard to be honest because there was so much brand equity that was good brand equity that doing little bit of things in a way that was kind of planful and data driven actually generated a lot of great outpouring of support. Matt: So the customer side of what we were doing wasn't as difficult as I would have thought and we also had an enterprise business that had already integrated things like digital tutoring with the software and demanding Fortune 500 companies. Matt: So there was some DNA in the company where we knew, "Boy, you can earn every interaction with every interaction." So that was that piece and then later, I started building more hooks into society as part of that and so I kind of view it as a self-fulfilling positive effect of you take care of your employees, they take care of your customers, the investors get great outcomes, and society benefits and you keep kind of turning this crank and you start getting much more reflective about it. Matt: And it does have, it does pay off. It takes I think, in general, I think people brag about how fast they can turn around companies. I don't know why people brag about that. Matt: I don't know, my experience is two years and taking a business from bad to like growing, at least, believing in itself is very hard and so I look at those four factors and I think the society piece is one that's super important that a lot of companies pay lip service to and there's a lot of discussion especially in Silicon Valley about some large companies that are controversial there. Matt: But I'll give you a for instance why if you can tie together the vision, mission, culture values to society, how that's self-reinforcing, we had a obviously horrible global pandemic that we're still pulling ourselves out of and everyone's kind of living through this experience at the same time. Matt: And we basically took just two days to decide that we're going to give away our software for free for three months for students. And we run a current business and selling software to enterprises and adults and we said, "You know what? We know that parents are actually going through hell because there's kind of a make your own adventure right now and schooling." Matt: [crosstalk] and I can feel it myself and we are like, "Oh my God, this is so stressful and the anxiety I heard from our own employees about it was overwhelming and I'm asking them to work harder." Matt: And so we said, "You know what? We're going to give away three months subscription and we're going to just do it and you just have to ... The parents have to put their email address in the school and that's it." Stephanie: Mm-hmm (affirmative). That's awesome. Matt: And we're not a free ... We're a paid subscription product. We're not, there are other competitors that have a freemium model and as you know, changing models or mixed models generally don't have a long history of working and we said, "You know what? We're just going to do it." Matt: And so the team decided to do it, I just said, "Yeah, let's do something." They said, "Here's exactly what we're going to do." And it was live, and then the amount of positive benefits, we got that from pure impressions. Matt: It actually helped our adult business to ... Adult language learning business. That's just one quick example of when those things all start working together. Matt: It's transparent, it's engaged and it's consistent. It becomes kind of operating leverage as well. So it's fun. It's fun to see how that work. Stephanie: Yeah, that's great. It's definitely a good reminder of do good things and good things will come back to you. Did you have any struggles with maybe like surges and people logging in and trying to get on the platform that maybe you hadn't experienced in the past? Because it was maybe a bit more predictable since it wasn't free? Matt: That's a really good question. Not on the system, the system's basis, but certainly from a support basis because we had a lot of, we outsource most of our customer support, and we debated for a while whether we we're going to continue phone support, we still do and I still debate that one, but a lot of our service providers were in outside United States and they all of a sudden had to work from home and then some facilities shut down and so we are just constantly playing whack-a-mole with our support organizations. Matt: And then also, I would say to our frontline heroes were our tutors and we employ a lot of highly educated tutors that have degrees in language learning and they all work from home primarily, they're part-time employees. Matt: And they turn out to be like our heroes because they took some support calls in addition to one-on-one digital tutoring. And so there was unique ways in which we had to adapt with the demand, but I would say more on the demand side regarding the support elements and we definitely saw a surge do the work from home trend as well, but that didn't impact kind of service levels and general software. Stephanie: Okay, cool. And I could see it being a bit tricky to develop and maintain a platform that has so many different layers to the business. I'm thinking about the enterprises who are going on there and buying seats for employees, and I'm thinking about the school is going on there for students, and then the individual consumer like me who's maybe like, "Hey, I'm going to Italy and I want to learn Italian." Stephanie: I don't know, but like it seems like it would be pretty tricky creating a platform that does all of that. How do you think about creating that so everyone gets a good experience and also being able to monitor and measure it in a successful way? Matt: Yeah, I've never seen the complexity Rosetta Stone before at the smallest scale, but what I mean by that is we have three businesses and we're a small cap public company. So that's unusual and the business was run on the language side ... Well, let me step back. Matt: So the literacy business is a business that was acquired seven, eight years ago and that's a 30-year-old company that was acquired, it's called Lexia and it works as a distinct operating unit from my business and is run by an awesome gentleman. Matt: And I use that word loosely and if he's listening, sorry Nick, he's a great guy and so passionate and his team is so good and it's ... I've never seen before a product that's built with like academic research combined with awesome data product engineering that gets results. Matt: It's just, I've never seen anything like it and they had the time to build this product over these many years, it was always digital first and so they're run separately. Matt: My language business was run on two different tech stacks. Actually, it was like five and when I started, I was like, "Well, wait a minute, why is this product that looks the same running off this underlying architecture? Why don't we move everything to react?" Matt: As I kind of went through this morass of tech stacks, it was a lot of M&A that generate a lot of complexity and a lot of tech debt. And so I would say majority of our innovation was not innovation, it was just keeping these old tech stacks up. Matt: So from an R&D perspective, in addition to all the other complexities we just talked about in this interview, I was trying to grow the consumer business, trying to change the business model, swapping out new team members for more growth orientation and doing a huge tech migration. Matt: And the complexity around that is mind boggling. We finished that late last year like de-flashing like old weird services, moving to a services architecture. All that stuff we end up doing and inevitably, the goal is to have one learner experience, just like you use Google, Google Mail for your enterprise, or personal. Matt: There were some admin privileges and other things that are associated in the back end, but in general, the product kind of looks and feels the same and that's, the inevitable goal which we're very close to execute on. Stephanie: Got it. Were there any pitfalls that you experienced when going through all those different pieces to the business or anything where you're like, "When we implemented this, or we move to this type of tech stack, this is when we saw a lot of improvements with conversions or anything around the consumer or enterprise business." Matt: Yeah, just on conversions, yeah, one thing on that is interesting is the amount of improvement we saw just with like putting different team members with specific goals and this is going to sound kind of crazy because everyone is going to like, "Yeah, he's talking about agile." Matt: Just getting very specific about areas in the funnel to improve and how to adjust the trial experience at certain times, and experiencing and showing customers different things at different times. Matt: That had like a crazy amount of upside for us. And I would say less architecturally that we see an improvement other than we had just less stuff that wasn't moving the innovation forward, but just these small things have big impacts and get and I must say like if any one of my team members is listening to this and say, "You haven't solved all that yet is." Matt: It's very difficult to take a business that is so complex, and then all sudden kind of say, "Look, we're going to reduce all the complexity, networks are innovating again." I think there's still a challenge of like, faster, smaller teams, we use a safe framework which is kind of scrum like. Matt: I don't think we figured all that out yet, but it's way different than when I came in and felt very waterfally to me. We're going to issue a press release, what this release is going to look like in one year and we're going to work back from that, I'm like, "Yeah, that's very Amazon." Stephanie: Yeah, yup. Matt: I'm like, "Well, how do you even know this is the right thing if you don't have any customer?" So there was there's a whole evolution of trying things, validating them, making sure that you're deploying enough capital against that makes sure it gets a fair shake, but not too much where you're, you're in over your head and we've had some public black eyes on some of our tests, and I don't care. Matt: We were trying some things internationally with tutoring, it didn't work out, it didn't have the capital honestly to support some of it and I kind of feel like those are good experiences to understand whether you're going to invest more in something or not. Matt: And so I think the fact that we can start doing those things now because we simplified the platform or if possible. Yeah, I think it's hard to say no to things and yes to things. And some of that discipline is easier when you're a startup because you just don't have people to outsource to. Stephanie: Yup. There's always an excuse. Nope, no one else can help us with that. Can't do it. Matt: Yeah. There's never like I'm a product manager by training and I've used every product manager tool under the sun and now I've kind of just resulted in my using Google Sheets again and what I'm trying to triage like epics and themes and stories, and I still like to play around with those types of planning elements, I just always look at all these people in these points available. I'm like, "You guys have no idea the luxury we have." Stephanie: I'm sure they like hearing that. Matt: Yeah, there's nothing more pure than a startup and it's like five people, five engineers and like a product manager that codes and the seat goes, doing UI, UX and it's ... Stephanie: Yeah, that's really fun. So you mentioned earlier a free trial which I actually went on Rosetta's website and I ended up going through the entire trial of learning Spanish. How did you all think about creating that free trial and actually convincing people to do it? Stephanie: Because a lot of times, I think I would see something like that and I'd be like, "Oh, that's too much time and I don't want to start that process right now." Stephanie: And I eagerly jumped in and started doing the lesson plan because it was engaging and fun, and it kind of felt like the real world with the person walking around and you're stopping and talking to them. How did you think about creating that? So it actually converted users into paying customers? Matt: Oh, thanks for saying that. Yeah, I think we have a long ways to go. I think in terms of what we could be doing is we're just, I just feel like we're sprinting to the start line because of the late start, but I think the core piece is for most companies and they think about like what business do you want to be in a lot of people will default to like whatever their venture capitalists said they should do from their other companies they manage or whether they read on TechCrunch or whatever, or listen to on this program is I think you have to be very specific once you figure it out the approach to the product that you're going after. Matt: Are you going to be freemium? Are you going to be paid trial? Or are you going to be for lack of a better term I call it force-trial or upfront trial and there's elements of this that change, there's kind of nuances. Because that's more of a nuanced discussion is the freemium players in the language space for instance would be Duolingo. Matt: How do you get the most amount of MAUs, Monthly Active Users and get enough of them to convert? Or the Spotify example, and you're using basically cap ex as cap, you're using your R&D to drive user and usage and that's kind of Slack-like. Matt: Slack is slightly different obviously. Then the paid trial is, "Well, I have enough of something that's good that I want a lot of people to use it, but I want the conversion to be pretty good." Matt: And so for the first one with freemium, you have to say, "Okay, it's going to be so fun and compelling and I'm going to actually invest in growth that isn't there yet because I think I have scale effects —I can crowd out everyone else." Matt: The second one is I actually have a pretty good product, I need enough people to use it and then feel like I use it enough to want to use more of it. And that's what I decided to do and I'll explain why. Matt: And then on the upfront paid thing is typical like for low ACV, Annual Contract Value SaaS companies you'd see, please just call my ... Just call us and we'll walk you through it with one of my sales reps. Matt: And we'll do a guided tour through the demo or whatever and the decision why we did the second one was it was a good decision and is people knew enough about what the Rosetta Stone brand was like that we knew people would want to try it and that for people that remember what it was like, they definitely would want to use it again and we felt like the pinch was more compelling if we gave everyone a little taste of that. Stephanie: Mm-hmm (affirmative). Matt: We could have said, "Please pay up front." And we're the gold standard and giddy up, but we felt like we needed to earn our stripes a little bit into proving to people that we weren't just like a port of a CD product. Matt: And so that's why we decided to do that and we've played along different roads before. We've never done full freemium and I would argue at this point in the market, we would not be better served to do that because Duolingo has done a really good job of growing their monthly active users and have built some advantages there and we're not trying to play that game. Matt: I'm trying to play the game of being a really good, effective language learning product and I'm trying to set the tone in the trial experience that when you're using the product, it's not going to be like a game. Matt: It's not going to be like Clash of Clans. I guess Clash of Clans is a bad example, or the jewel or like Candy Crush I guess is what I was thinking of. Matt: Every day, I collect coins and I'm collecting coins to benefit my gameplay. It's kind of how I think about Duolingo a little bit and it's ... I think they're masterful of what they do, but I think they're designed to do something different than what I'm trying to do. Matt: And if you're serious about learning a language, and you stick to what I'm doing and you do a couple tutor sessions that we offer, you're going to get there. Matt: And so the business model and what we're trying to do in terms of posture, not market share, but revenue share really drove kind of the philosophy on the trial experience. Stephanie: Yeah, it definitely, it felt more serious especially where you could speak in the language and it would tell you I guess if the tonality was right, and if you were saying it correctly, and it would keep kind of advising you on it, once I saw it had that feature, that to me was when I was like, "Whoa, this is really serious, and I better be ready to learn this language because it's not like a game, it's not just saying random words." Stephanie: You're actually kind of conversating and having to hear yourself which I think is really important. That seems like a big first step to getting people to try it. Matt: It's an interesting observation because we are very oral first in our pedagogy. We want people to engage with the product and speaking is actually just in general a really good way to learn and then the key outcome of speaking well is not sounding stupid. Matt: And so if you're trying to learn a language, you want to sound somewhat authentic. So for Rosetta Stone, I would say, for anyone that really wants to learn a language, we'll get you there, but if you're just kind of trying to build like, it's like counting your calories kind of. Matt: If you wanted to do something like that, then I would say, pick a freemium product over ours and yeah, it's not like super intense scary, but it's like, "Yeah, you better do your lessons before you do your group tutoring session." Stephanie: Yeah. No, that's, I mean, that's great to incentivize people like you're paying for this, you might as well get the best out of it. Is there, so one thing I was thinking when I was interacting with the free trial was, "Wow, this would be really cool if there was like a virtual world where you could be walking around and talking to other students who are learning." Stephanie: Are you all thinking about any technologies like that to implement or is there anything on your radar where you're like, "We're moving in this direction or planning on trying this tech out or this digital platform out?" Matt: Yeah, we've played with VR in the past. I've been kind of like bearish every time someone says, "Let's go into VR." I'm like, "This is [crosstalk 00:39:27]." Stephanie: It's a hot word for a while. VR everything, it doesn't matter to the problem. Matt: Yeah, I know and I have a lot of friends. One really good friend of ours, she has a pretty successful, his definition of success and I think it is honestly successful VR games company, but like I have a lot of other friends that went into VR that gaming or especially verticals that just had a hell of a time just because there's not enough handsets that are available. Matt: Well, we have dabbled in in terms of immersive experience. I think what you're saying is is there a way to since we're immersive, use technology to make it even more immersive and what I really want to do is enable more AR in our experience. Matt: And we have like a little feature called seek and speak where you can ... It's like an almost a sample app where you can use your phone, we use ARKit to do a treasure hunt for things around your house like fruits, objects around your house and incorporate that in your speech practice. Matt: And I always thought that was like a really cool thing for us to expand into and if we ever get the Apple visor, some AR HoloLens or whatever, it'd be cool to start interacting with your world around you, not just with translation, but also to see if you can actually interact with folks that are kind of ambient around that experience. Matt: I personally and maybe this we're going too deep here, but I always thought it'd be cool if like I can visit another country and just decide how much of the spoken language am I going to generate myself, how much am I going to have my device do it because I'm not going to spend the time. Matt: And then how can I phone a friend? How could I have my tutor or my guide integrated experience where I'm going to sound really authentic if I do this or here's an experience that I could do here. Matt: I think the goal for language learning inevitably is different based on where you are in the world, but if you're from the United States or one of ... Maybe some European countries like the UK, it's kind of like this is a cool way to get engaged with a culture. Matt: If you're not in those countries, learning English primarily is a necessity and so I think some of these AR ideas that you just mentioned would be really good and speaking more frequently to other folks that are even not native speakers, but just trying to generate language is a very good way to teach. Matt: We have a product coming out called Rosetta Stone English this summer, literally like a couple months and it is a version of Rosetta Stone for EL kids or English Learners K through six. Matt: And this product is an oral first product and this blew me away. The stat if you're trying to teach a kid English primarily from lots of different countries is written communication. Matt: It's like 20% spoken and so our product is like 70, 80% spoken because this ... And so it's just really interesting. What could you do that's more immersive using AR or VR? Matt: I think there's, I'm with you. I think there's a lot of cool things you could do and I think you could enhance the travel experience quite a bit. I think you could enhance the young learner experience quite a bit. I think there's so many cool things you could do. Stephanie: Yeah, I completely agree and there seems like a lot of opportunities there. So what kind of disruptions do you see coming to the world of ecommerce and online learning? Matt: Yeah, it's a weird market and it's weird because like depending on what we're talking about in terms of overall commerce, it's like a $6 trillion education market, 6 trillion. Matt: Consumer is probably the largest out of that and then obviously, there's higher ed, there's middle school, high school, there's elementary, and then there's adult education and then where it's coming from, is the consumer paying, is the government paying. Matt: And so take all this aside, less than 10% is digital right now and I think there's going to be this massive realization and awakening because of the C-19 pandemic of everything that I do has to be digital. Matt: And it's not that we're replacing teachers, it's how do we integrate digital curriculum and conductivity between the teacher and the student, how do I build a data layer that personalized that experience. Matt: I think that can happen between, language learning, it can happen in lots of different curriculum like reading and writing. And not having a digital enabled kind of curriculum I think is going to be like if you don't have a solution for that, if you're an education system, if you're a college, if you're whatever, and if you don't offer these types of products in the future, you're going to go the way the dodo bird. Matt: I think higher education has a wake up call. J.Crew, I like J.Crew, they're in bankruptcy now. Hertz, I used Hertz. They're in bankruptcy now and I think there's this massive pull forward right now that's happening because the product that we've been using in education hasn't changed in like 40, 50 years. Stephanie: Yup. Matt: It's the same problem. If I time warp myself from 50 years ago into most classrooms, it would look the same. Stephanie: Yup. Yeah, I've always kind of thought that a disruption was definitely coming around higher education, but this seems to have moved everything forward by many years and especially around K through 12 where that felt like it would be much harder to change. Stephanie: For colleges, it's like, "Okay, now it's changing pretty quickly with all the boot camps coming out and company's not really always requiring degrees, at least in this area." Stephanie: But K through 12 felt hard to change and it feels like this is going to be an interesting forcing function now that like you said, a lot of kids are home and parents are figuring out how to be a part of their education more in the online learning process. Stephanie: It just seems like there's going to be a lot of opportunities that come up because of this. Matt: Yeah, I agree. And I also think that now I'm sounding like the tech utilitarian, but I would say that ed tech and I'm not from the ed tech space, but I am in it now. Matt: I would say that the ed tech providers that ... We're now entering the third wave I guess is how I think about it. The second wave which is typical of most other businesses that you and I have seen before, like ecommerce or sales ops tools, now you can talk about those and go, "Remember Omniture and it was badass?" Matt: Yes, it's now part of Adobe Cloud Matt is when you talk about these generational shifts in how we think about things, I think a lot of the ed tech players, people who are selling software to schools or directly to the parents or kids or whomever, they've definitely oversold or oversold the efficacy of some of those products. Matt: And when I talk about digital transformation, I'm not talking about the ability to do things self serve, and have the teacher look at some flat experience. Matt: Right now and this is not against teachers. Teachers, they're like little mini MacGyvers to me. I mean, they're like doing amazing things streaming together curriculum on the fly. Stephanie: Yeah, both my sister and my mom are teachers and I do not know how they're doing it and how they had to pivot so quickly to being in the classroom and my sister is actually a ESL, English as a Second Language teacher. Yeah. Matt: Oh my gosh, okay. Stephanie: Yup, because I have a twin sister and she always tells me about the difficulties that she's experiencing right now trying to bring her students online and develop curriculums online and a lot of them don't have internet access and it's just very interesting seeing how they kind of develop workarounds to make it work for their students. Matt: Yeah, my criticism of education isn't the teacher clearly, a lot of it is kind of the cost basis in the bureaucracy and when I talk about ed tech, it's like I think it comes down to and this is not a Matt Hulett Rosetta Stone specific thing is educating a group of young individuals or even old individuals, it doesn't matter the same way at the same time makes zero sense. Matt: And so building in the ability for the student to do some things themselves, having a data layer so that a teacher understands the areas in which that student is struggling, and so that the instruction becomes very personalized. Matt: It is generally what I'm talking about and it's right now, I think we have a billion and a half young kids around the world that don't have access to computers. Matt: And if they do have access to computers, they're scanning in their Math homework and sending it to a teacher. Well, who knows if I struggle for five minutes on this problem versus long division versus multiplication? The teacher doesn't know. Matt: And so I think the ed tech software that I'm more in favor of what I'm speaking about is how do you build curriculum-based, efficacy-based software, not unlike what your mom and your sister think about because they have degrees and know how to actually educate someone, they're not software [inaudible 00:49:10]. Matt: And if they're wanting to provide very explicit instruction, my guess is they're really swamped. They've got other things they need to do, they're probably paying for materials that are [crosstalk 00:49:22]. Stephanie: Yup. Matt: And so I think about all these stresses and we're asking them to provide excellent education, it's just, it's too much. And so I really feel like this third wave of technology, and I think it's going to happen is it's going to integrate this we call AI and HI, how do you integrate the best of what software can do and integrate that into the lesson planning of the teacher versus let's try to create AI for the sake of AI and disintermediate teachers which I think is ridiculous is and that's what I'm talking about. Matt: Because I see a lot of tech companies playing the game of ed tech versus education companies that are actually trying to be technology companies. Matt: I think the latter will be the software and the providers that will end up actually being the most successful and the most adopted, but obviously, I'm passionate about this because I've seen this with our Lexia software. Matt: And we have like 16 plus academic studies that show that the software works and I'm like, "How is this possible that two-thirds of kids still today by the time they're a third grade or reading below their grade level that continues through eighth grade?" Matt: Two-thirds are reading below level. How is this possible? And I'm not here to tell my own software. I'm just like, "Why is this possible?" Well, it turns out we don't train teachers to teach kids how to read. Matt: There's an approach to it, and we don't do real time assessments of kids struggling, the teachers swamped, they don't know what's going on. Matt: Anyways, I could talk about this for hours, but I do think there's this world where at some point, the $6 trillion business of educating all these kids and adults and young adults will be digitized. Matt: And I think that will be an interesting space. Ed tech is that one space where most VCs wouldn't want to touch. Stephanie: Yup. Yeah, I know. It's a hard ... I mean, health care and education. It's a hard space. So yeah, I completely agree. I know we're running into time and I want to make sure we can jump into the lightning round. Matt: Okay. Stephanie: Is there any other high level thoughts that you want to share before we jump into that? Matt: Nope. I think I hit the verbose button when I answered that question, but I didn't realize you have some familiar background on education which got me going so I [crosstalk] Stephanie: Yeah, no, yeah. Matt: I will be [crosstalk] lightning round. Stephanie: Yeah, we need a whole other podcasts where we can just talk education stuff and I can have my family be the call-ins and they can give us a little advice and ideas. Stephanie: All right, so the lightning round brought to you by our friends at Salesforce Commerce Cloud is where I ask a few questions and you have one minute or less Matt to answer. Are you ready? Matt: I'm ready. Stephanie: All right. What's up next on your reading list? Matt: Words that matter. I don't know the author. Stephanie: Cool. What's up next on your podcast list? Matt: This podcast of course. Stephanie: Hey, good. That's the right answer. Matt: And then Masters of Scale. There's a new podcast actually with one of my competitors from Duolingo. Stephanie: Oh-oh. Very cool. Yeah, that's a good one. What's up next on your Netflix queue? Matt: God, it is embarrassing. Do I have to say it? Stephanie: Yes you do. Matt: Too Hot to Handle. Stephanie: Oh my gosh. I can't believe you're watching that. I'm judging a little bit, but I've also seen a few episodes. So if you were to choose a company right now to turn around, not Rosetta Stone, some brand new company, not a brand new one, but maybe one that's in the industry right now where you're like, "I could jump in and help." What company would you choose? Matt: That's a great question. WeWork. Stephanie: Woo, that would be an interesting one to try and turn around. Matt: Yeah. Stephanie: All right, next one. What app are you using on your phone right now that's most helpful? Matt: I listen to a lot of podcast, I love Overcast. I don't know if anyone ever mentions that. I just love it because I listen to things 2x. Stephanie: Yup, yeah, I know. I agree. I like that app as well. What language are you or your family working on right now to learn? Matt: Well, it's funny. I'm kind of barely competent in Spanish. My 16-year-old is actually I would say pretty intermediate level Spanish and my 10-year-old is oddly learning Japanese. Stephanie: Oh, go. Go him. A boy, right? Yeah, that's great. All right and our last, a little bit more difficult question. What's up next for ecommerce professionals? Matt: Oh boy, ecommerce professionals. I think to me it's a lot of the same topics in ecommerce have been discussed for so many years and I think that the interesting one is how do we actually make social commerce really good. Matt: And I think I spend a lot of time just, I'm not serious with it, but playing with like, TikTok and Twitch, and I think there's some elements to the social selling piece that I think are super interesting that no one's really figured out and I buy actually a lot of products off Instagram, and it's still too much friction and it's not quite working right for me. Matt: So I think there's some ... How do you integrate ecomm and then TikTok in a way that's native to that audience? I think there's some things there. Stephanie: Oh, that's a good answer. Well, Matt, this has been yeah, such a fun interview. Where can people find out more about you and Rosetta Stone? Matt: Rosettastone.com for the company and I'm matt_hulett on Twitter and it was a pleasure to talk to you today. Stephanie: All right, thanks so much. Matt: Thank you.
Tyrrell Hatton wins the Arnold Palmer Invitational, and Matt Every joins us to break down the week at Bay Hill, his 65-83, his success there, and a lot more. We discuss Hatton's antics, why it's fun to watch him play, Leish, Sungjae, and everything else from the week in golf. Matt also discusses the Big Break, the 11 he made at the Honda Classic (and why), marijuana, and so much more.
The PGA Tour suspended Matt Every 12 weeks for his use of medical marijuana. Now he's leading the Arnold Palmer Invitational and speaking out about the suspension and the policy.
We talk about why performance reviews get a bad reputation, why they’re not all bad and what teachers and managers can do to get the most out of them.Tracy Yu: Hello, everybody. Welcome to our podcast today. We've got our guest, Matt Courtois. Hey, Matt.Matt Courtois: Hey, guys. How's it going?Tracy: Good. Today what we're going to talk about, Ross?Ross Thorburn: What's one of my pet peeves? I think it's one of the things that's most commonly done badly ‑‑ performance reviews and performance appraisals.Tracy: OK. I think that's maybe two sides, right? One is for the manager who are going to do the performance appraisal with the employee, and they may feel nervous or are probably not doing the right way. Also, the employee feel nervous about how they are going to be told.Ross: Yeah, it's kind of like that thing, isn't it? It's like everyone's dreading it more than everyone else.Matt: I don't know. You gave me performance appraisals. I don't know if you felt this or not, but I was always...I don't want to say nervous, but I am.Ross: You had good reasons to be.[laughter]Matt: I was always close to getting angry, I think, at a performance appraisal. I was in a defensive state of mind when going into the performance appraisal always. It's not just you. It happened before you as well.Ross: Thanks. I was feeling really guilty.[laughter]Tracy: OK. There are three questions and the first one ‑‑ what is performance review and why do we do it? Second?Ross: How can managers make performance reviews worthwhile?Matt: How can employees make performance reviews worthwhile?[music]Tracy: OK. Why do we need to do performance reviews? It seems a rule and yet a lot of companies, especially for the annual performance review. Then the manager and employee sit together and discuss how much salary is going to be increased for next year.Ross: Not necessarily. I think that's one thing that can happen, but I think it is most basic. It's just a thing where you can give someone feedback every year or every six months. Companies have built into their program that everyone's going to get feedback once a year. Even if you've got the worse manager ever that never gives you feedback, that's going to happen at least once a year.Matt: Performance appraisals have always been one of my pet peeves. You mentioned earlier that it's one of your pet peeves, but the way you just described it sounds like a decent thing. What is it that you have against performance appraisals?Ross: I think if you're a good manager, they're completely pointless. You should just be giving people feedback all the time. I think that's one thing. I think the second thing is what Tracy meant is it's like your performance gets tied to your salary.There's a quote, I think it's from this guy called Peter Schultz, and he says that...and I'm paraphrasing here, "We use tools to measure people's performance that are so rough, we wouldn't use them to weigh out vegetables in a supermarket."There's one more thing I wanted to mention why I dislike performance reviews. One common thing that happens is the employee or the teacher in this case. You have to rate yourself. How good do you think you did on these points?The manager also has to rate the same person, and it always results in conflict, because people always think that they are better than they are. Here's a little clip from Sam Harris's podcast. This is him discussing this same cognitive bias.Sam Harris: People assume that they are reliably doing what even the best of the experts are doing.Tristan Harris: This is kind of related to the Dunning Kruger effect, and some variation of that everyone is more. What was it like 90 percent of people think they're better than average drivers?Sam Harris: Yeah. I think the stat that reveals that this moves into a fairly high level of education, at least, is I think it is 95 percent of college professors think that they're above average professors.Tristan Harris: It's just the universal ways that will overestimate something or that we would assume that we have the moral or cognitive moves that everybody else has.Ross: You can hear from that that everyone's sort of like pre‑programmed to think that they're better than they are. Which probably has some advantages day‑to‑day that probably makes people feel more confident, but when you get into this kind of rating thing and performance reviews, then it's going to cause a conflict.Matt: I remember in one of my first performance appraisals in my last company, one of the categories was attendance. It was on a spectrum from terrible to excellent, and I was marked as average. I hadn't missed a single day of work. I've never been late. I've never left early. I was always there for the entire shift, and I was marked as average.I mentioned this to my manager, and she was like, "Yeah, that's what we expect of you. So you're in the middle."[laughter]Ross: You're outstanding.Matt: Yeah. How can you have...? There's this conflict that didn't...If I missed a class, you would think the manager would come to me right then and there and say, "You've got to get to work. Come to class. Don't miss class again."Ross: You don't need to wait six months to tell someone.Matt: Yeah. Even if you did deal with it at that point, what's the value in six months later, revisiting all your tenants, "Remember that one time six months ago?" There's no value in that. It's just beating a dead horse.Tracy: I think that's a very important thing for performance review, remember it's not just happened once a year, and it should be constant. Like you mentioned early on, if you give the feedback in six months' time, and it's not meaningful anymore, random people probably already forgot or changed the behavior during this period of time.Usually, for a middle‑sized company, there should be four times feedback or review with employee ‑‑ at least twice about job planning and then twice about feedback, before the annual performance review.Matt: I have seen value in having a performance appraisal because you set your goals for the next six months. It gives you some longer‑term direction on what you want to do beyond what are you doing this week. I do see some value in that.Ross: Absolutely. I think there are some things that can be good in this. I think you pointed at one, right? That you can clarify the expectations like, "These are the things that we expect you to do." Another useful thing about it is that people expect them to happen. It's almost like a sign of professionalism.If you're in a company that doesn't do performance reviews, most people would interpret that as being, "This is not very professional at fit."Matt: I do think it would be awkward for your manager to come out of the blue and, for no reason, talk about your career aspirations. I do think having some formality, and some process to this conversation is really helpful.Tracy: It's always useful for the managers to find out what kind of support you can give to the employee. Because for different reasons, maybe you are not very clear about what the needs of the employee. During the conversation, you can find out and give specific support to this person.Matt: Every performance review I did within my last round, I had this spiel that I said at the beginning of everyone that is kind of like this where I was saying, "Day to day as a manager, you know what I expect of you." We talked about it every day.If you mess up, or if there's some mistake, we deal with it then, but we don't ever have the conversation about what your expectations are of me and of the company. This is a good opportunity where you're saying what you value here. "Do you feel undervalued? What don't you enjoy?" Stuff like that. I think it's cool to give them that platform to talk about their aspirations and stuff.[music]Ross: Let's talk about what managers can do to give good performances. Maybe I can start with an example of something cool that my ex‑boss did was when I was a manager at the time. He would email all the people that reported to me and ask them about 5 or 10 questions about how easy is it to communicate with Ross. Do you feel you get enough support from him?Then we just got through face to face with the answers. It was really interesting getting that feedback because people don't often tell you that what you're doing that's annoying them. If someone asks, then they maybe will tell you, and then the opposite's also true that you do it's nice to hear, "Oh, this thing that you do for these people, they really, really appreciate that."Matt: I bet the entire time that you're going through that performance review, you were thinking, "Did Matt say this about me? Was that Tracy?" That's how I would be reacting. [laughs]Ross: You just say, "Oh, this person said this about you. This person said this about you." I think what he would do in that situation is he would say, "Let me know if you want any of your comments to be anonymous." In my experience doing this as well, because most people were quite happy.Tracy: I think for that situation, it's just like the people who are asked the questions were pretty honest and transparent. They respect this value of passing on the feedback to that person. I'm sure in a lot of environments, probably people still kind of worry about if they're probably going to be punished or losing their job and everything.Ross: I do know someone that happened to. They gave feedback on their manager, and it was meant to be anonymous. The manager found out, and the person got fired.Matt: No. [laughs] Really? That's awful.Ross: I think you obviously need to tempo what you're saying to a certain extent.Tracy: I think my experience I want to share something that could be improved is during the performance review. There were a lot of things seems very surprising for me. For example, I wasn't very clear about what the company or my manager expect from me, and I was, "Oh, OK. I really didn't know that." Clearly, at the very beginning, the goal or expectations wasn't set very clearly.Maybe what I was doing, I try to spend a lot of time and efforts my manager or company didn't recognize at the end.Ross: I think that comes down to the setting up of the review. That should be the beginning of the process. You talk about here is what we expect from you. This is what you're going to get reviewed on, at the very beginning.I think so often, that doesn't happen. I have even been asked to write what I'm going to get reviewed on the day before the review.[laughter]Matt: That's the goal‑setting we were talking about before, right? That can be useful to have you write your own. What are you going to be reviewed on six months and then for the next six months? You're working on these things, and it comes from you.Tracy: It's like planning of the lesson. Find the learning gap. You know what the students they've already know, and they're good at and then what is the lesson objective. Find out the learning moments, and then these are the achievable goals or target language for the students. I think for employee, probably something similar, right?Ross: I like that analogy, isn't it? It's almost like if you sign up for an English course, and then there's certain things that you probably have to learn or decided on by the coursebook, but there's still kind of room to negotiate, isn't there? To suit the students' individual preferences and I think it's the same with the employees.[music]Ross: We talked a bit about what managers can do there, but not everyone's blessed with having a great manager. If you're a teacher, what can you do to make sure that you get the most out of your annual review with your boss?Tracy: I think the first thing is when you started the job and probably good to talk to your manager. How many times or how frequently you want to get feedback from him or her. At least then they have an idea, "Oh, actually, this person won't want me to give feedback."Ross: I did that the last time I started a new job at the halfway point of my probation. It was at three months, I said, "Hi, can we sit down and talk about how my probation is going? I want just you to go through what you think's going well, what you think is not going well, and any other tips you think that are going to help me meet your expectations."Matt: Like I said before, I'm one of those employees who does get defensive going into a performance review. I try not to react strongly in that meeting room. I just note stuff down and let it sit for a day or two. Then I think, coming at it from a less defensive perspective, I think I can let some of that feedback get a little bit better.A couple of days later, reevaluate again. You can get a lot out of it.Tracy: The reflection ‑‑ it's probably the most important and useful stage after the conversation between the employee and manager. You really need to take some time to sit down and how could you learn from this experience, and what you'd do to make it better.Ross: To play devil's advocate to that, though, it depends on your goal. If your goal is to get some information that's going to help you develop, then great, maybe it is a good idea to sit back and take notes and everything.But if you really want to go in and you want to negotiate, to get a pay rise, then maybe it is best to be defensive and go, "Hey, I can actually show you 10 other situations when that's not the case."Matt: I think also, if you're an employee who is receiving feedback on their performance review and you feel blindsided by it, you clearly don't have good communication with your manager. I think sitting down in that room, that once every six months is in some ways, you can establish that back and forth.I wouldn't get defensive, but I think you can say whenever people are criticizing you. You can say well, like, "What's the way that we can avoid this in the future." I'd appreciate it if when that happens if we can deal with it then and there, rather than six months later. Then maybe you can look at repairing a relationship with your manager.[music]Tracy: OK. Thanks, everybody, and see you next time. Thanks, Matt.Matt: Cheers.
A shortened Monday podcast begins with Brendan and Andy trying to record while also watching the Bears and Mitch Trubisky unraveling against the Saints. But there is some solace from Saturday, where Andy’s alma mater pulled off the second biggest upset in Big Ten history. Then in golf matters, the two react to Justin Thomas winning the CJ Cup for the second time in three years and what it might mean for the upcoming year. Nicolas Colsaerts’ win at the French Open is an occasion to dig up some delightful quotes from the “Belgian Bomber.” They recall how he up and left the PGA Tour while he still had his card, his thoughts on living in America and eating the same chicken caesar salad over and over, and his partying ways in Europe that make him a favorite in the Euro Tour locker room. In news, they discuss Matt Every’s 12-week suspension for cannabis, Brooksy’s WD in Korea, and Tiger’s return to Japan. The pre-Skins game recording means a discussion of that event will come on Wednesday's episode.
Reacting to Justin Thomas' win in the CJ Cup and discussing parody vs. greatness (1:00 - 18:30). Brooks Koepka withdraws from the CJ Cup with a knee injury (18:50 - 27:20). Reacting to the PGA TOUR's suspension of Matt Every for using medically prescribed cannabis (28:00 - 42:50). Wrapping up with an instructional email question (43:00 - 50:20). Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
This week I’m joined by veteran Tour caddie Bill Harke. From playing golf in college to working in a golf store to caddying at Pebble Beach, he’s been around the block and knows all sides of the game. Bill has caddied since 2003 when he got his first shot on the LPGA tour and has since been on the bag for Jonas Blixt, Chris Kirk, Tom Gillis and he starts the 2019/2020 season with long-time friend, Matt Every. He gives us the inside scoop on how players and caddies connect, what “walking the course” means to him now and interesting thoughts on pay discrimination between the PGA and LPGA Tours. If you’re interested in learning more about what it takes to not only be a tour caddie but to succeed at it, then this episode is for you. Bill Harke isn’t active on social media, but be sure to follow his adventures with Matt Every this season by tuning in to the PGA Tour events that started with A Military Tribute at the Greenbriar September 12-15, 2019. Click here to subscribe via RSS feed (non-iTunes): https://golfish.libsyn.com/rss Insta: @golfishpodcast #golfishpodcast
Andy and KJ deep dive into all the info and stats needed for bets, draftkings, and fantasy for the 2019 PGA Championship. They release their Head To Head bets for this week, and it's a big card!!! They go over the best and worst of last week, how a gatorade bottle changed Sung Kang's life, Spieth's bold assessment of his game, Matt Every punting golf balls, throwing clubs, and getting pissed at Sung Kang...and of course...Trivia, Speed Round, and more. Follow the guys on twitter @bumpsports All Picks Posted at BumpAndRunSports.com
Our guest this week is Duke Butler IV from Jacksonville, Florida. Duke grew up in Houston, TX but soon found his way to the University of Florida and played collegiate golf with the likes of Matt Every and Camilo Villegas. He participated in several USGA events and shared some great stories about those experiences. He also has some experience working behind the scenes on some PGA and Web.com events...so he has some insight on how these tournaments function and all of the hard work necessary to have them come off flawlessly. Subscribe to The Back of the Range Subscribe in Apple Podcasts and SPOTIFY! Also Subscribe in YouTube, Google Play , Overcast, Stitcher Follow us on Instagram: @thebackoftherangepodcast Email us: ben@thebackoftherange.com Website: www.thebackoftherange.com Voice Work by Mitch Phillips Check him out at mpvoice.com
Matt Every joins the No Laying Up podcast to talk about the Arnold Palmer Invitational, his success there, the current struggles he’s facing, and what he’d change about the PGA Tour. Matt gives an unfiltered... The post NLU Podcast, Episode 71: Matt Every appeared first on No Laying Up.
Jack and Mike are joined this week by Andy Johnson of the Fried Egg to talk about anything and everything golf related including the finish at the Valspar, GDL's beard, slow greens, top amateurs, golf science, the bizarre back to back wins of Matt Every, and which of the top players in the world (all of whom are non-Americans) are going to do well this week at the API.
2011 Masters Champion Charl Schwartzel finally returns to winners podium at the Valspar Championship; Amateur Lee McCoy impresses, Jordan Spieth back in the pack. Bob & Alex discuss all aspects. Aussie Scott Hend travels across the globe then wins in Thailand; Ted Bishop writes a book;Tiger building a new course; Golphin has new alliance; Arnold Palmer Invitational is about Arnie but can Matt Every record a 3-peat win? It's all up for discussion. Special feature: the Volunteer Challenge on the PGA TOUR
PODCAST NOTE: Listeners can tune in to iHeart Radio 740 The Game Wednesdays from 6-7 p.m. to hear The Golf Insiders live. Add The Golf Insiders podcast to your iPhone as an app. Click here and go to the bottom of the device's screen to create the "Quick Launch" icon for the Golf Insiders. Once you've done this it will add The Golf Insiders podcast as an App to your home screen. Holly G and Rich B are in the studio talking about Matt Every's win at Arnold Palmer Invitational. Every held on to beat beat Henrik Stenson who was rattled over being put on clock for slow play. Rich B says Stenson and his group were one hole behind and that is unacceptable in tournament play. The Daytona Beach native won his first Tour event at the Arnold Palmer last year. He successfully defended his title this year at the API for his second tour win. Holly was at the press center and recorded some audio of Every's interview. She said that Every was refreshingly candid. Every spoke about the guy who was in the gallery at 18 and fake coughed "straight putt, straight putt." Every said he was thinking that this guy would have to be a real D&%$ to say something like that and it not be straight. Every sized up the putt and sunk it. He also talks about this win compared to the pressure after winning his first Tour event. Bob Harig ESPN.com, talks to Holly and Rich about the Arnold Palmer Invitational and Stenson's slow play. Bob wrote an article for ESPN.com that covered PGA putting Stenson and his partner on the clock a few times during the event that seemed to rattle Stenson on the 3rd time he was put on the clock. Bob wrote another article stating that Strokes not Fines is the way to end slow play. Tim Rosaforte, The Golf Channel, called in and talked with Holly and Rich about several topics around the golf world including the evolution of the The Golf Channel and what it takes a network to cover an event like the Arnold Palmer Invitational. Tim spoke with Holly and Rich about Tiger's chances of playing in the Masters. He said that it remains to be seen what will happen with Tiger. Ann Ligouri, Sports Radio and TV broadcaster, talks with Holly and Rich about her shows from the Sports Interview that she did for 17 years. Some of those old interviews are now available on Hulu and Amazon. Ann said that the show ran from 1989-2006. During that time she was able to complete more than 600 interviews and 59 are available already online. Interviews from Ted Williams, Billy Jean King, Mickey Mantle, Annika Sorenstam to Brett Favre. She is hoping that they will be converting her interview with Sam Snead and have it available online soon. Holly asks Ann how long she has been covering the Masters. "Since 1998." Ann has had the privilege twice to play the Monday after masters twice. Media members put their names in a lottery and are randomly chosen to play on the same set up at Augusta that is used for Sunday's final round including the pin placements. Lottery pin positions same as Sunday.
On the show this week, we look at the back and forth about Tiger in the media and whether he'll play The Masters, Jack Nicklaus receives the Congressional Gold Medal, Adam Scott looks to switch back to the long putter, the course for the Olympics is to host a test event and Callaway release a new Mack Daddy wedge on the back of input from the short game Master, Phil Mickleson. We review the action from The JTBC Founders Cup, won by Hyo Joo Kim, maintaining the South Korean dominance on the LPGA, The Madeira Islands Open was brutalised by the weather and was cancelled and rescheduled to July and The Arnold Palmer Invitational was won in style by Matt Every with four rounds in the 60s and a beautiful birdie on the 72nd hole to defend his title. And finally we look forward to next week's tournaments - The Kia Classic on The LPGA Tour, The Trophee Hassan II on The European Tour and The Valero Texas Open on the PGA Tour.
In Episode 29, we break down Matt Every's impressive win in the Arnold Palmer Invitational and discuss our early favorites for the Masters. In the Match Play Segment, it's our takeaways from the Golfballs.com Demo Day... Head to Head comparisons of 2015's Top Drivers and Blade Style Irons. Lastly, we are joined by Dr. B, the other half of themindofgolf.com. Dr. B gives us his take on what makes for good and bad when choosing a golf instructor.
Menu Items:: Arnold Palmer gives sage advice to Tiger - practice, practice, practice and then says what it takes to win major championship. Matt Every repeats at Bay Hill. Two wins on the PGA Tour - both in Arnold Palmer's Bay Hill. Feature Interviews: Brett Blakely from OnCore Golf and Linda Randolph from Tuscana Resort.
PODCAST NOTE: Listeners can tune in to iHeart Radio 740 The Game Wednesdays from 6-7 p.m. to hear The Golf Insiders live. Add The Golf Insiders podcast to your iPhone as an app. Click here and go to the bottom of the device's screen to create the "Quick Launch" icon for the Golf Insiders. Once you've done this it will add The Golf Insiders podcast as an App to your home screen. Holly G and Rich B are back in the studio on the eve of the Arnold Palmer Invitational, picking up after a winter break. Holly and Rich open season 7 talking about Jordan Spieth's win at Valspar Championship at Innisbrook. Ironically, when The Golf Insiders signed off for the year, Spieth had just won the Hero World Challenge at Isleworth. Holly talks about how Spieth was phenomenal in the Snake Pit for the final three holes. He won on the third hole of a three-man playoff defeating Patrick Reed and Sean O'Hair. It was Spieth's 4th professional win and his second on the PGA Tour. Holly was at the press conference at Bay Hill and has some thoughts from Matt Every on his win at the Arnold Palmer last year and what followed. Bob Harig, ESPN.com, calls in from Bay Hill to talk with Holly and Rich. Bob wrote a story about parody and the first time winners this season. There have been 17 tourneys over 16 weeks and there has NOT been a repeat winner this wrap-around season. Bob talks to Holly about how great Jordan Spieth is already and his play at the Valspar ... and he is only 21. If he stayed at Texas, he'd be just graduating this year, instead he's already won $10 million. Bob says that Spieth's second win answers a lot of questions and doubts that some naysayers had. Holly talks to Bob about Sam Saunders, Arnold Palmer's grandson. Bob feels that how close that Saunders came in Puerto Rico helps Saunders cause in retaining his Tour card. Just three weeks away from the Masters, Rory McIlroy is making his first appearance at Bay Hill. Holly shares some audio from Rory's press conference at Bay Hill. Jeff Babineau, Golfweek, calls in from Bay Hill, talking about getting back out on the tour covering. Jeff talks about some of the pros tuning up prior to the Masters. Holly talks to Jeff about Gator alum Billy Horschel and how he has been since closing out the season last year. Rich asks Jeff about Ian Poulter's play of late and what may be the issue. Poulter put 5 balls in the water at the Honda. Jeff feels that Poulter needs to channel the Ryder Cup Poultz and bring it to the tour. Holly asks Jeff about Ryan Moore's troubles. Babineau says that a lot of the guys have not been able to close the deal on Sundays like we were used to seeing Tiger do in the past. "It's really hard to win on the Tour or to win anywhere out here." Holly has audio from Arnold Palmer being asked why Bay Hill and why Orlando? Palmer said that they were there before Disney. Todd Lewis, Golf Channel, calls in from Bay Hill and talks about the conditions of the course. Todd breaks the news that Bubba Watson had just pulled out of the Arnold Palmer Invitational due to the death of a childhood friend. Todd talks to Holly and Rich about Rory and Tiger and where they are with their games at this point. Todd believes that no one is rooting for Tiger's return at Augusta more than Rory ... because that will take a lot of the focus off of Rory and maybe make it a little easier for him to focus on the possibility of a grand slam. Todd talks about some of the back history of Patrick Reed. "You do a lot of things when you are 17-21 years old in college. Judge the man you see now and not the boy from his past." Holly asks who, if any of the winners on the season so far, will be the one who'd be most likely to win at the Arnold Palmer. Todd says Jason Day. "He's been playing really well and has the game for this course." Holly mentions the Arnie series that the Golf Channel put together that was a huge hit when it first aired. The show re-aired last night and then was followed by the fourth installment in the series, Arnie & Me. Holly G was featured in the series telling her lifelong story about The King!
In this episode, real estate investment expert Matt Theriault, founder of EpicRealEstate.com and host of Epic Real Estate Investing Podcast, shares his story of creating an EPIC real estate investment business. A 5th generation California native and Desert Storm veteran, Matt built a real estate empire after losing it all in his former business. Learn how he went from 7 figures to bankrupt and then landed back on top after shifting his focus to real estate. Listen to Matt's truly epic story and discover how you too can generate passive income through real estate. Find out about his success in the music business and subsequent demise due to the age of digital downloads. In spite of the huge setbacks, Matt pressed on and found a new (and better) way to generate income through real estate. He shares his expert insight on his popular Epic Real Estate Investing podcast Please leave us a comment on iTunes and let us know how we're doing. (Show me your review and I'll email you out for FREE the Passive Income Launch Kit! $97 value) Here is how to leave an iTunes Review Special Podcast listener promotion! Learn the 5 Steps to Successful Land Flipping for massive profits. Please rate us on The Land Geek Podcast and share the podcast on Facebook Buy Land Wholesale Tip of The Week from Matt: Every lead that you generate, make it your intent to hold it. You don't have to hold everything, but make that your intent. Tips of the Week from Mark: Learn more about Matt and subscribe to his podcast: EpicRealEstate.com
This week we discuss what has a been a very odd week in the world of golf. We look back at Matt Every's DQ, Robert Allenby's kidnapping, Bhavik Patel's suspension, Tiger losing his tooth and look back at Dustin Johnson's first appearance since his leave of absence. We then review what was a disappointing tournament for Martin Kaymer but a breakthrough one for Gary Stal and a fantastic performance by Jimmy Walker. And finally, we look ahead to the Qatar Masters on the European Tour and the Humana Challenge on the PGA Tour.
We're on the scene at Pinehurst to break down all the big equipment new this week. Staffers like Matt Every are adding bounce to their wedges for the tight greens, and there's a new shaft in Harris English's driver. For more information about what's in the bag at Pinehurst: http://www.callawaygolf.com/whats-in-the-bag-major-edition-pinehurst.html
PODCAST NOTE: Users can add The Golf Insiders podcast to their iPhone as an app now. Click here and go to the bottom of the device's screen to create the "Quick Launch" icon for the Golf Insiders. Once you've done this it will add The Golf Insiders podcast as an App to your home screen. Rich Bianco is in the studio while Holly G is on vacation. Rich is joined by local friend and PGA Master Player, Instructor and Coach Sean Gorgone, "Whole Game of Golf." Bob Harig, ESPN.com, calls in to share the week of golf news with Rich and Sean. Bob talks about Bowditch's win and it was nice to see knowing his past personal and professional struggles. Bob also talks to Rich and Sean about the Shell Houston Open preceding the Masters. Bob feels that the week before the Masters that players competing in that tournament want to play in conditions that will be similar to Augusta the following week. Rich brings up Tiger Wood's injury and talks to Bob about it. But back surgery has sidelined Woods for the Masters and for several weeks, maybe months to come. Bob said that without Tiger its a big loss at the Masters. He's been there every year for the past 20 years except for this one. Bob's dark horse pick Bill Haas, Rich's Matt Every and Sean's is Ryo Ishikawa. Brian Hewitt, Global Golf Post editor, calls in to talk to Rich and Bob about the Masters. Brian says he is thinking about moving the story forward. Many expected him not to play at Augusta this year. What will happen when he comes back. Tiger started working with Sean Foley in 2010 and have not won a Major since and his record last year and the Majors even though he won 5 tournaments last year. Brian feels that Tiger may change his swing some during his rehab and may come back with another swing coach? Jeff Shain, PGA.com calls in to wrap up the show and talks to the duo about the Shell Houston Open. Jeff says he divides the Shell Houston Open into two categories, those who will play the 2014 Masters and those trying to gain the invitation to this year's Masters. Folks like Dustin Johnson who has played really well outside of match play. Jeff and Rich talk about the great Texas golf tournaments like the storied Shell Houston Open. Jeff says that the staff at the Shell Houston Open did an outstanding job replicating the conditions that will face the golfers in Augusta, even thought they are in a totally different client in Texas.
PODCAST NOTE: Users can add The Golf Insiders podcast to their iPhone as an app now. Click here and go to the bottom of the device's screen to create the "Quick Launch" icon for the Golf Insiders. Once you've done this it will add The Golf Insiders podcast as an App to your home screen. Holly G and Rich Bianco are in the studio talking about the Arnold Palmer Invitational. Central Floridian and University of Florida grad Matt Every picked up his first PGA Tour victory winning the Arnold Palmer Invitational. Holly and Rich talk about the tournament and play clips from Matt Every's post-win press conference. Every talks about hitting the tree on the 16th hole. Matt was 9 back after Friday but was able to comeback and overtake Adam Scott on the final day. He also talks about the upcoming Masters. Every is #7 in the FedEx Cup standings after his win. Bob Harig, ESPN.com, calls in to talk to about the Arnold Palmer Invitational. He noted that with Every's win it opens up a lot of doors for him this year in golf. Bob feels and wrote that unfortunately it was the story of Adam Scott losing the event after being ahead by 7 shots headed into Sunday. Adam Scott said that you don't get that many chances to win and when they are there you have to win. Jimmy Walker has won three times and Patrick Reed twice this season but Bob feels that is the exception and not the rule. Holly and Bob talk about how hard it is to win on the Tour week in and week out and noted that many of the Tour players have echoed that. Scott took more than 30 putts both Saturday and Sunday. Even though the long putter has been said to have helped Scott, Bob pointed out that he still has bad days and it is not the cure. Buddy Alexander, UF Golf Coach, talks with Holly and Rich about Matt Every's win. Buddy also comments on Every's comments about "You have to get used to losing on the Tour, it's nice to win." Buddy says that the nature of the game is losing. You have to take "wins" from Top 10s, Top 20s, and not just actually winning the event. Holly and Buddy talk about Every pressuring Buddy to play in the Par 3 event at the Masters this year. Buddy, who won the 1986 U.S. Open Amateur Championship, says playing for fun and playing competitively are two different things and if you haven't competed that way in a while, it's even more pressure. Alexander has been coaching the Gators for 27 years and a total of 36 years coaching collegiate golf. Jeff Babineau, Golfweek Editor, calls in to wrap up the show. Jeff talks about the passing of Ron Balicki, a long time senior writer for Golfweek who covered collegiate golf for many, many years. Jeff talks about Ron and wrote a nice editorial as a tribute to Ron. Ron Balicki (second from right) had an infectious way about him, seen by the huge smiles here from Lance Ringler, Asher Wildman and Jared Clemons. (Photo by Tracy Wilcox)
Straight off his first PGA TOUR victory at the Arnold Palmer Invitational, Callaway Staff Pro Matt Every calls into the Callaway Talks Podcast to discuss the big W, his feelings down the final stretch, his new golf ball and the excitement of heading to Augusta, GA next month.
The French Guest 01.W&W - Search For Tomorrow 02.Porter Robinson feat. Jano - The Seconds 03.BT & Adam K - Tomahawk 04.Scot Project pres. Supermusique! - Do You Want Me (Scot Project remix) 05.Ørjan Nilsen - Viking 06.Tilt - The World Doesn't Know (Arty remix) 07.Markus Schulz - Digital Madness 08.Cosmic Gate feat. Cathy Burton - Drifting Away 09.Vengeance - Stasis 10. Nervous Testpilot - Five Years In Singapore (Miikka Leinonen remix) 11.Sean Tyas - Lift (Matt Every Remix)
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